ca29e0af-af4d-51b4-82c2-f084320ec872Mon, 16 Jun 2025 19:34:06 +0000Captivate.fmDave Fordehttps://artwork.captivate.fm/998e32c1-3aeb-4c77-bbb9-65e0add02f5a/86QSyrHS0hBYrGb4ArcWmMV8.pngDave FordeDave FordeAd execs break down the 2022 Canadian Upfront - what happened and what it means for brands, hosted by Dave Forde.https://2022-upfront-interviews.captivate.fmtrueepisodicnopodcast2022 Upfronts - Lindsey Talbot, GroupM CanadaLindsey talked about cross platform buying; improved targeting; COVID's impact on TV; how brand are reaching cord cutters and cord "nevers" and a lot more.

]]>Lindsey talked about cross platform buying; improved targeting; COVID's impact on TV; how brand are reaching cord cutters and cord "nevers" and a lot more.

]]>078ea3d0-8559-4224-9680-2dc1983d3085Fri, 08 Jul 2022 09:00:00 -040023:26falsefull14141Dave Forde2022 Upfront Interview Series with M&K Media's Jennifer YoungJennifer was impressed by the innovations presented this year sharing how the how access to more data impacts brands ability to deliver messages; she also touched on Netflix and it upcoming ad-supported tier and more.

]]>Jennifer was impressed by the innovations presented this year sharing how the how access to more data impacts brands ability to deliver messages; she also touched on Netflix and it upcoming ad-supported tier and more.

]]>c7e55fe3-83cd-41f9-99ea-e60af083b0faThu, 07 Jul 2022 09:00:00 -040010:17falsefull13131Dave Forde2022 Upfronts - Richard Ivey, Media ExpertsRichard Ivey, Chief Procurement Officer at Media Experts shares his take on the 2022 Canadian upfronts and how brands can leverage broadcasters to grow to the next level.

]]>Richard Ivey, Chief Procurement Officer at Media Experts shares his take on the 2022 Canadian upfronts and how brands can leverage broadcasters to grow to the next level.

]]>bf7d7a47-313a-46e6-a4f0-6dc1bded3942Thu, 07 Jul 2022 09:00:00 -040023:35falsefull12121Dave Forde2022 Upfronts - Bruce Neve, True Media CanadaBruce Neve, President of True Media Canada shares his take on the 2022 Canadian upfronts and how brands can leverage broadcasters to grow to the next level.

]]>Bruce Neve, President of True Media Canada shares his take on the 2022 Canadian upfronts and how brands can leverage broadcasters to grow to the next level.

]]>4b296adf-9aa9-4151-9222-9a75fc0cbb21Thu, 07 Jul 2022 09:00:00 -040024:58falsefull11111Dave Forde