The Abigail Peugh Podcast

68. The Hard Sh*t Nobody Talks About as an Entrepreneur Selling Digital Products (FBF)

Tue, 05 Aug 2025 08:00:00 -0600

I talk a lot about all the amazing things selling digital products has brought to my life, but it doesn’t mean it’s always a walk in the park. Today’s episode felt like the perfect time to talk about the hard sh*t that not many people are talking about when it comes to owning an online business and selling digital products, because we all go through these crappy situations and I want you to know you’re not alone.

In this episode, we cover:

How lonely being an entrepreneur can be and how important community is
The frustration of chargebacks and how to handle each situation
Ways to cope and learn from hurtful comments & harsh feedback from clients or students
Running out of content ideas and how to find your creativity again
Self-sabotage and ways to keep going despite it

Resources & Links:

Terms and Conditions mentioned in the episode
Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

67. My First $35 Digital Product Sale and How it Changed Everything (FBF)

Tue, 29 Jul 2025 08:00:00 -0600

Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey.

In this episode, we cover:

The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)
How I turned my audience's burning questions into a must-have digital product
The nail-biting countdown to my first sale
Why that initial $35 felt like winning the lottery and how it literally rewired my brain
Busting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged)
How digital products let me be a present mom and manage my health without sacrificing my goals

66. Using Sales Psychology To Make More Sales w/ Natasha Zoryk (FBF)

Tue, 22 Jul 2025 08:00:00 -0600

We are back today with the one and only Natasha Zoryk! Natasha and I chat about her journey from getting her degree in Communications and Business, to getting a coveted government job, to leaving that job to become an entrepreneur. She is a 7-figure business mentor, speaker, and tech founder. She's all about infusing un-traditional marketing, sales psychology, and laughter into every aspect of business!

In this episode, we cover:

The power of buyer psychology
The 4 different buyer types
Instagram post ideas to sell to each buyer type

Connect with Natasha:

Follow on Instagram @natasha.zoryk & @weareazura

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

65. Using your Cycle to Make More Money w/ Hormone Health Coach Emily (FBF)

Tue, 08 Jul 2025 08:00:00 -0600

Before I even started planning the launch of my podcast, I dreamed of doing an episode all about cycle syncing and hormone health. It’s something that isn’t talked enough about in the business world, but is SO important for female entrepreneurs!

Today’s guest is Emily, a hormone health coach that helps women balance their hormones and use their cycle as their superpower to tap into the magic of being a woman. Learning to use your cycle and live in tune with your hormones is the missing puzzle piece for women who feel like they're "doing it all" and still struggling!

On this episode, we cover:

The four phases in your cycle
What business tasks you should do during each phase of your cycle so you can actually enjoy running your business and make more money
Weird and random facts about your cycle
Hormone-friendly snacks and mocktail ideas
5 daily tips to balance your hormones for busy entrepreneurs

Connect with Emily:

Follow on Instagram @littleraeofhealth

Ultimate Hormone Balance Masterclass [FREE]

The Balanced Babe Blueprint Course

28 Cycle Syncing App

Flo App

Connect with Abigail:

Follow on Instagram @abigailpeugh

Join Rich Girl Community HERE

64. Mid-Year Review: What’s Working for Digital Product Sales in 2025

Tue, 01 Jul 2025 08:00:00 -0600

We’re halfway through 2025, so I thought it was time to sit down and do a mid-year review, the kind where I spill exactly what’s been working in my business, what I’ve changed, what I’ve let go of, and what I’m doing differently for the rest of the year.

If you’ve been feeling like this year has flown by (or maybe totally derailed your plans), this episode will remind you that there’s still so much time to hit your goals — and that a lot can happen in just six months.

Inside this episode, I cover:

Why I chose not to launch any new offers this year, and how that decision impacted my sales (and sanity)
What’s working for digital product sales right now, including the type of freebies that are converting and the launch strategy I swear by
Why I’m still obsessed with trial reels for growth (but not for selling)
The email mindset shift that helped me boost conversions without feeling annoying
Why collaboration posts are way more powerful than people give them credit for
What’s helped me stay on track to hit my “good” revenue goal, even with unexpected life stuff
How I’ve built in recurring revenue to keep my business stable without starting from zero each month

This episode is part strategy, part behind-the-scenes life update, and part reminder that soft seasons still create big results. If you’ve been craving clarity and calm in your business — this is for you.

Resources mentioned:

Rich Girl Community

7 Days, 7 Ways to Sell Like a Rich Girl

Trial Reels Episode

Read the blog I mentioned about using trial reels without access HERE

Connect with me:

Instagram: @abigailpeugh

DM me your biggest takeaway or your mid-year reset plans — I’d love to cheer you on.

Love you, mean it.

Abigail

63. Bootcamp Alumni Roundtable: Launch Fears, Digital Product Wins, and What They’d Tell You Now

Tue, 24 Jun 2025 08:00:00 -0600

This might be one of my favorite episodes yet — and it’s a little different than usual.

I brought together four amazing women from different rounds of my Digital Product Bootcamp for a roundtable-style chat where we got super honest about their experiences inside my Bootcamp.

They didn’t hold back.

Whether you’re stuck on your product idea, overwhelmed by perfectionism, wondering if anyone would actually buy from you, or trying to decide if this whole thing is even worth the effort — this episode is going to meet you where you’re at.

Inside this episode, you’ll hear from:

Cara (@chaoswithcara) — mom of 3, who built her brand helping moms "poop in peace" with simple activities and now has over 300K followers and multiple products in her store
Emily (@heybridey) — went from “What the heck would I even sell?” to launching a wildly relatable wedding planning guide for brides on a real budget
Eliza & Dr. Craig (Restoration Dentistry) — a holistic dentist and his wife who turned one viral video into a best-selling cavity prevention guide that now helps thousands
Megan (The Photo Project) — who joined Bootcamp after launching her product and still found huge value in refining her offers, building confidence, and scaling her digital product offer suite

What we cover:

What each person was afraid of before launching (spoiler: perfectionism, visibility, and “can I even do this?” were BIG themes)
How each of them approached creating their first digital product — from a $27 guide to a full community
What they’d do differently, and what helped them push through the messy middle
Their thoughts on how many products to start with, how to use bundles and order bumps, and why “more info” isn’t always better
How they juggle growing a digital product business with real life (kids, businesses, being tired, etc.)

Plus: advice they’d give you if you’re debating joining the Bootcamp right now. (And no, I didn’t make them say nice things. They just really believe in it 🥹)

Resources Mentioned:

Follow Cara: [@chaoswithcara]
Follow Emily: [@heybridey]
Follow Eliza & Dr. Craig: [@restoration.dentistry]
Follow Megan: [@oharephotos]
Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl → [HERE]

Connect with me:

Instagram:@abigailpeugh

If this episode hit home, screenshot and tag me in your stories — or send me a DM. I love hearing what stood out to you.

Love you, mean it.

62. Thinking About the Digital Product Bootcamp? Listen to This First

Tue, 17 Jun 2025 08:00:00 -0600

You asked, I answered.

If you’ve been wondering whether the Digital Product Bootcamp is the right move for you, this episode breaks it all the way down.

I popped a question box on IG asking where you're at in your digital product journey, and the responses? All over the map (in the best way). So I’m giving candid answers on who the Bootcamp is for, who it’s not for, and what you need to know before you join.

We’re covering real-life scenarios like:

“I’ve started my product but can’t grow my followers”
“I have 3 ideas and can’t pick one”
“I launched something, but no one’s buying”
“I’m a chef/dietitian/coach—does this still apply to me?”
“I don’t even know what to sell or where to start”
“I’m second-guessing everything (including myself)”

Whether you’re brand new or already launched something that flopped, this is your no-BS episode to decide if the Bootcamp’s your next step.

In this episode:

Who the Bootcamp is actually built for (and who might be better off inside Rich Girl Community)
Why you don’t need a big audience to join
How this round’s Launch GPT Bot helps simplify decisions, copy, and tech
The magic of a focused 6-week launch window
What to do if you’ve got too many ideas
Why “confidence” doesn’t need to come first (and what to focus on instead)

This is the episode I wish I had before launching my first digital product. If you're in the doubt spiral right now, you are so not alone. This will help.

Resources:

Join Digital Product Bootcamp HERE!

📲 DM me on IG (@abigailpeugh) with where you are at and I’ll tell you straight up if the Bootcamp is a good fit.

Let’s build something that sells (and feels really freaking good while doing it).

61. Digital Product Launch Strategies: $100K Launches & What’s Working in 2025

Tue, 10 Jun 2025 08:00:00 -0600

I’m sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish—to talk about what launching really looks like in 2025.

✨ First up: Kelsey.

Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way. We dig into:

Why longer launch warmups are absolutely necessary right now
How she built a high-converting waitlist without selling during it
The creative way she kept launch energy high even in the dreaded mid-launch slump
What’s actually working when it comes to building trust before the sale
The mindset shift she made around emails (and how it boosted sales big time)
The surprising way she used ChatGPT to help with her mindset during launch

🐾 Then we hear from Laura, founder of The Doggy Dish and Digital Product Bootcamp alumni.

Laura walks us through how she went from a toxic corporate job to launching a fresh, expert-backed digital product for dog parents. We cover:

Why starting on a tiny budget gave her an advantage
The smart way she partnered with veterinarians to build credibility
How one $27 ebook gave her the confidence and social proof to launch bigger
Why storytelling (not fancy tech) helped her grow her audience to over 15k in less than a year
What part of the bootcamp helped her get everything set up in one afternoon

This is one of those episodes where you’ll want to pause and take notes, or re-listen with your Google doc open. If you’ve been wondering how to launch smarter in this slower, more skeptical market…this one’s for you.

Resources Mentioned

Kelsey’s Launch Course: Launch Your Own Way
Kelsey’s Podcast: The Warm Up
Instagram: @cominguproses.co
Threads: @cominguproses.co
Laura’s product: The Doggy Dish Database
Laura’s Instagram: @thedoggydish

Join my upcoming free live training that will get you $200 off my Digital Product Bootcamp [HERE]

Stay Connected

Instagram: @abigailpeugh

60. Digital Products That Sell in 2025 + Real Examples From My Students

Tue, 03 Jun 2025 08:00:00 -0600

In this episode, I’m breaking down what low ticket digital products are really selling in 2025, based on real digital products from my past students!

If you’ve ever wondered:

What kind of digital products are actually making sales right now?

Do I need to be an expert to launch something?

Can I sell a “fun” product… not just something people need?

How do I know what my version of that could be?

We’re getting into all of it.

Inside this episode:

Why “I have nothing to offer” is a lie (and what to tell yourself instead)
Real examples of profitable 2025 products–from cavity prevention guides to cozy hobby plans
The one trait every high-converting product on this list shares
Why your life is more than enough experience to start with
Tangible vs. vague offers, and why clear wins always sell better
What you should do if your idea is more of a “want” than a “need”

Whether you’re in brainstorming mode or ready to launch something this summer, this episode is packed with insight, ideas, and the reminder that it’s not too late — you’re just getting started.

Mentioned in this episode:

Free Training: The “Rich Girl” Method
Emily from @heybridey
Dr. Clayton & Eliza from @restoration.dentistry
Cara from @chaoswithcara
Stephanie from @pregnancy_nutritionist
Matthew from @casuallymatthew_

Connect with me:

Instagram: @abigailpeugh

Rich Girl Community: Join HERE

59. From 0 to 50K Followers, Daily Sales, and a Comeback After Loss — A Rich Girl Coaching Session with Emily from @heybridey

Tue, 27 May 2025 08:00:00 -0600

Today’s digital product coaching episode is extra special.

It’s a Rich Girl Coaching Session with one of my amazing students, Emily from @heybridey — a digital product creator helping budget-conscious brides plan their dream weddings without losing their minds (or their entire savings account).

We talked about:

How Emily started her brand from scratch and grew a community of 50,000 on Instagram
What helped her go from idea to actual sales using Rich Girl Community and Digital Product Bootcamp
What it really takes to launch a digital product while juggling mom life, perfectionism, and sick days during launch week
The personal setback that made her pause everything — and how she came back to her business with more clarity and connection than ever
What to post when you’re coming back after a break
Creating story routines that lead to actual sales (not just vibes)
Her genius “Dupe This Wedding” reel series and how she’s using it to boost engagement, grow her list, and make digital product sales

Whether you’re in a slow season, trying to bounce back from burnout or life stuff, or looking for motivation to just start, this episode is for you!

For transparency sake: Emily’s story is incredible, but her results are hers. What worked for her might not look the same for you—and that’s the beauty of building your own version of success.

Resources mentioned:

Follow Emily:@heybridey
Learn more about Rich Girl Community: HERE
Join my free training HERE where I’ll walk you through the exact “Rich Girl Method” I used to launch a digital product in just 6 weeks.
PS, as a thank you for showing up, everyone who attends the free training mentioned above will get a private $200-off link when the Digital Product Bootcamp opens on June 17. This offer is just for attendees, and you'll get all the details inside the training!
Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl

Connect with me:

Instagram: @abigailpeugh

Rich Girl Community

If you loved this episode, screenshot it and tag us in your stories!

58. 5 Things That are Holding You Back From Creating & Launching a Digital Product

Tue, 20 May 2025 08:00:00 -0600

I’m walking you through 5 common places that digital product creators get stuck—from struggling to pick an idea to feeling like you don’t have the time, energy, or confidence to launch. (Spoiler: You’re not lazy or behind. You’re just stuck—and there’s a way out.)

Then, I’m handing the mic to one of my favorite low-lift business experts, Rheanna, for a Rich Girl Session where she shares 5 brilliant ways to work less and still grow your business—especially if you’re managing chronic illness, parenting littles, or just plain exhausted.

This week’s episode is packed with so much goodness, I had to split it into two parts.

Inside this episode:

The real reason you’re stuck and can’t pick a product idea
How I finally got clarity (hint: I tried 3 Instagram accounts at once… yes, really)
Why you don’t need to be the first or the best—just one step ahead
What actually matters when you're building your audience (it’s not your brand colors)
Why selling before you're ready is the move
How to use AI, Notion, and content banks to streamline your whole business
The power of using other people’s audiences before a launch
Why doing less is usually the smartest growth strategy

Whether you're gearing up for your first launch or trying to get out of your own way and just start, this episode will help you move forward! Let’s dive in!

Resources mentioned:

FREE LIVE TRAINING https://abigailpeugh.myflodesk.com/freelivetraining

Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl

Join Rich Girl Community HERE

Follow Rheanna: https://stan.store/TheChronicCEO

Tools: Notion, ChatGPT, & Stan Store

Connect with me:

Instagram: @abigailpeugh

If you loved this episode, tag me in your stories or send me a DM—I want to hear what stuck with you!

57. The Reel That Gained My Student 59,000+ Followers

Tue, 13 May 2025 08:00:00 -0600

Okay y’all — today’s episode is so fun.

Amy (@geniusmomhacks) had a reel absolutely blow up. We’re talking over 59,000 followers, 3.1 million views, and a huge spike in her daily digital product sales.

In this episode, I’m giving you the full behind-the-scenes breakdown of:

• What she posted (and why it worked so well)

• The exact prompt she used from inside Rich Girl Community

• The clever caption + audio combo that made her reel both hilarious and strategic

• How she positioned her product for conversions

• Why this type of content should be part of your strategy too

Quick note: Results like Amy’s aren’t guaranteed or typical. Social media success depends on a lot of factors—your niche, messaging, timing, consistency, and more. I’m sharing this story to inspire and educate, not promise specific outcomes. Just wanna be clear on that!

I also share how my own version of the same prompt performed (spoiler: not nearly the same), and why success isn’t something you can copy—but you can reverse-engineer what works and adapt it to your own strategy.

If you’re looking for content ideas that grow your audience and help you sell digital products (without being glued to Instagram 24/7)... this one’s for you.

Resources mentioned:

@geniusmomhacks on Instagram
See Amy’s viral reel HERE
My freebie that has the exact prompt Amy used for her reel: 7 Days, 7 Ways to Sell Like a Rich Girl
Rich Girl Community

Connect with me:

Instagram:@abigailpeugh

Join Rich Girl Community: Click HERE

56. 90K Downloads in One Year?! Here’s How I Used My Podcast to Sell More Digital Products

Tue, 06 May 2025 08:00:00 -0600

It’s officially been one year since launching this podcast (!!!) and today I’m pulling back the curtain on everything—what worked, what flopped, and whether it actually helped me sell more digital products (spoiler: it did).

If you’ve been thinking about starting your own podcast or just want to hear how I used mine to grow my audience and make more sales without sounding like a robot… this episode is for you.

A few things I cover:

The real reason I started a podcast (and why it wasn’t to go viral)
My biggest fear before launching and how I worked through it
How I used specific episodes to drive sales during a digital product launch
Why your podcast listeners are your most loyal ride-or-dies
My exact weekly marketing plan to grow and promote new episodes
A few things I wish I had done differently (and what I’m changing in year two)

Resources mentioned:

Podcast host I use: Captivate.fm
Podcast launch manager: Jill Carr

Episodes referenced:

Connect with me:

Instagram:@abigailpeugh

Join the Rich Girl Community: Click HERE

Make sure to subscribe so you never miss a new episode. See you next week!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

55. How to Launch a Podcast That Sells Your Digital Products For You

Tue, 29 Apr 2025 08:00:00 -0600

If you’ve been thinking about launching a podcast but feel overwhelmed by all the advice out there... today's episode is going to feel like a deep breath.

I’m sitting down with Adam Schaeuble, host of the top-ranked Podcasting Business School and someone who’s been in the podcasting world for over 10 years (and has over a million downloads to show for it).

We’re breaking down what it actually takes to start a podcast today—whether you have 100K followers or you’re starting completely from scratch.

A few things we cover:

The three podcast "brand levels" and why your launch strategy needs to match where you’re starting
Why 80% of podcasts fail after just 10 episodes (and how to avoid it)
How to name your podcast to get found in search—even if you don't have a huge audience yet
The simple, under-$100 setup Adam recommends (no fancy studio needed)
Whether you should focus on solo episodes, interviews, or a mix if you're selling digital products
Why you don't need social media to build a profitable podcast
The "two-thirds content rule" that can make or break your podcast’s success

If you’ve been feeling the pull to start a podcast—or just want to make yours way more strategic for your business—this is your blueprint.

Resources mentioned:

Zencastr / Streamyard for recording
Click HERE to sign up for Adam’s FREE Podcasting Business School Newsletter!
Grab the headphones I use HERE and the mic I use HERE!
Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.puls
How I Gained 4,000+ Followers Using Trial Reels (Q&A)

Connect with Adam:

Instagram: @podcastingbusinessschool

Website: https://www.podcastingbusiness.school/

Connect with me:

Instagram: @abigailpeugh

Rich Girl Community: Join HERE

P.S. If you needed a sign to start messy and figure it out as you go—this is it!

54. How Kristen Turned Low Tox Living into a Viral, Life-Changing Digital Product Business

Tue, 22 Apr 2025 08:00:00 -0600

Today’s guest is someone I instantly connected with online (even though we haven’t met in real life yet). Kristen, also known as @the.organimana, is a mama, content creator, and full time digital product seller, who went from battling chronic illness and mold toxicity to creating a thriving business rooted in low tox living.

If you’ve ever wondered whether your “weirdly specific life experience” could become a business... Kristen’s story is about to light a fire under you.

In this episode, we cover:

How she went from $1,200 in her first year of sales to over 10,000 digital product orders
The baby registry guide that completely took off while she was literally giving birth
Why niching down to a super specific person (think pregnant moms in 2024) changed everything
What she’s learned about going viral—and what to do after the followers come flooding in
How affiliate links turned her products into something that earns long after launch
Her Instagram growth journey (from 18K to 235K in just six weeks)
Creating a bingeable reel series and why her double-chin shower video actually went viral
Her new subscription-based cooking community and what she’s planning next

Kristen’s journey is such a powerful reminder that you don’t need to teach people how to make money to make money online in order to be successful selling digital products. You just need a story, a strategy, and a specific person you’re here to help.

Connect with Kristen:

Instagram: @the.organimama
Explore her guides & shop here!

Connect with me:

Instagram:@abigailpeugh
Rich Girl Community: Join here

P.S. Her shower reel had me wheezing. Just wait.

53. Hot Girl Walks, Pickles, & My Highest Revenue Day — A Juicy Q&A With Yours Truly

Tue, 15 Apr 2025 08:00:00 -0600

Okay y’all… we flipped the script this week. My sister (and podcast manager/VA/bestie/occasional bully) Mary hijacked the mic and interviewed me for a juicy little Q&A episode. We talked business, motherhood, hot girl walks, digital products, and yep—even pickles. This episode is a peek behind the curtain of what’s really going on in my life and business right now, and we covered so many fun (and real) topics that I know you’ll love.

A few things we cover:

The most money I’ve ever made in a single day (and what launch it came from) 💰
How motherhood actually made me a better business owner
Why I’m obsessed with low-ticket digital products and hate pushy sales
What I hope my daughter learns by watching me work
Would I ever go on reality TV? (Spoiler: I would cry in episode 1)
The autobiography I love about the founder of Nike (find it here!)
The very real convo about whether I’ve ever had to fire someone (and how I handled it)
My reality show alter ego, my obsession with Wicked, and the current state of my hot girl pickle stash

This one is chatty, heartfelt, slightly chaotic, and 100% us. Whether you’re a mom building a business, a digital product creator, or just here for the BTS convos, I think you’re gonna love it.

Connect with me:

Instagram: @abigailpeugh

Rich Girl Community: Click here to join

52. The Truth About Niching Down — Does It Really Boost Digital Product Sales?

Tue, 08 Apr 2025 08:00:00 -0600

On today's episode, I'm sitting down with Amanda Schonberg, an award-winning chef turned digital product creator who found massive success by hyper-focusing on one specific audience: bakers who want to monetize their skills. Amanda shares how she went from selling a single recipe for $37 to building a thriving membership with over 400 members spanning multiple countries.

A few things we cover in this episode:

How Amanda made $5,000 in her first week selling just ONE recipe (and continues selling it years later)
Why niching down to "alcohol-infused desserts" gave her an immediate competitive advantage
The inspiring journey from losing her mother and becoming homeless to building a thriving online business
Why starting with a small digital product lets your audience tell you exactly what they need next
The surprisingly embarrassing moment during a live class that proves you don't need perfect conditions to succeed

Resources mentioned in this episode:

Connect with me:

Instagram: @abigailpeugh

Connect with Amanda:

Instagram: @bakingforbusiness
Website: bakingforbusiness.com

Make sure to hit subscribe/follow so you never miss an episode!

51. When (and What) to Outsource: Hiring Your First Virtual Assistant as a Solopreneur

Tue, 01 Apr 2025 08:00:00 -0600

On today's episode, I'm sitting down with operations consultant Madi Waggoner to discuss one of the most anxiety-inducing parts of scaling a digital product business: hiring help! As a solopreneur who waited over a year to hire my first VA, I'm so excited to bring you someone who specializes in helping online entrepreneurs set up systems and make their first hires without losing their minds.

A few things we cover in this episode:

The foundational systems every digital product business needs from day one (even if you're starting scrappy!)
How to know when you're actually ready to hire help (beyond just feeling overwhelmed)
The costly mistake Madi made that left her with zero income just 3 weeks after having her baby
The practical ways to set up finances so you can hire with confidence, not panic
Why your password manager might be sabotaging your ability to delegate effectively

Resources mentioned in this episode:

Madi's Founders Focus Assessment (free tool to identify what tasks to delegate)
1Password (recommended password manager for teams)
Crucial Conversations (book recommendation for managing team members)

Connect with me:

Instagram: @abigailpeugh

Connect with Madi:

https://buildingremote.co/

Make sure to hit subscribe/follow so you never miss an episode!

50. Why Your Instagram Views Are Down in 2025: Algorithm Update Explained by Brock Johnson

Tue, 25 Mar 2025 08:00:00 -0600

Today I'm bringing back one of your favorite guests, Instagram expert Brock Johnson! With over 700,000 followers and growth of approximately 1,000 followers daily, Brock breaks down the major algorithm changes affecting everyone's reach and views. Right after his interview with the head of Instagram (yes, really!), he's sharing exactly what's changed and how to adapt your strategy.

A few things we cover in this episode:

The significant shift in how Instagram is now showing your Reels (and why your views seem different)
Why creating "shareable" content is more critical than ever with the new algorithm
A spreadsheet strategy that reveals which posts actually convert views into followers
How to modify your content for new viewers who have never seen your profile before
The surprising advantage of carousel collaborations most creators are overlooking

Resources mentioned in this episode:

Brock's upcoming podcast interview with Adam Mosseri (Head of Instagram)
The Build Your Tribe podcast

Connect with me:

Instagram: @abigailpeugh
Join Rich Girl Community

Connect with Brock:

Instagram: @brock11johnson

Make sure to hit subscribe/follow so you never miss an episode!

49. Get Your Digital Products Featured in The Morning News With This Pitch by Lisa Bradshaw

Tue, 18 Mar 2025 08:00:00 -0600

On today's episode, I'm sitting down with Lisa Bradshaw, a story and pitch expert who has mastered the art of getting featured everywhere from Friends (yes, THE Friends TV show that I’ve spent countless hours watching & rewatching) to Oprah Radio. With years of experience on both sides of the mic, Lisa reveals exactly how digital product creators can craft pitches that open doors to incredible visibility opportunities, regardless of your following size!

A few things we cover in this episode:

The exact pitch strategy Lisa used to get her product featured on one of TV's biggest shows
Why paying to be featured is almost always a bad idea (and what to do instead)
How to create a "speaker sheet" that can land you paid speaking opportunities
The confidence mindset shift that helps Lisa hear "no" without taking it personally
Seven different visibility channels you can explore beyond Instagram

Resources mentioned in this episode:

Lisa's Pitch Playbook (personalized pitch strategy with detailed video feedback)
Lisa's TV show (where you can pitch yourself as a guest!)

Connect with me:

Instagram: @abigailpeugh
Join Rich Girl Community

Connect with Lisa:

Instagram: @lisabradshaw.co
Website: http://www.lisabradshaw.co/

Make sure to hit subscribe/follow so you never miss an episode!

48. How I Built a 100K Instagram Community in Two Years

Tue, 11 Mar 2025 08:00:00 -0600

In this milestone episode, I'm pulling back the curtain on exactly how I grew my Instagram to 100,000 followers in just two years. While follower count isn't everything, I'm sharing the specific strategies that built this incredible community and transformed my digital product business!

A few things we cover in this episode:

Why sharing the messy parts of my journey attracted more loyal followers than just posting highlights
The counterintuitive reason I never used content pillars (and still grew rapidly)
How Trial Reels became my secret weapon for gaining thousands of new followers
The surprising personal content strategy that created deeper connections than business content
My simple approach to carousel collaborations that put me in front of ideal audiences

Resources mentioned in this episode:

Connect with me:

Instagram: @abigailpeugh
Join Rich Girl Community for more growth strategies!

Make sure to hit subscribe/follow so you never miss an episode!

47. From Nausea During Pregnancy to a Thriving Digital Product Business - Student Spotlight with @pregnancy_nutritionist

Tue, 04 Mar 2025 08:00:00 -0600

On today's episode, we're sitting down with Stephanie, a registered dietitian and mom of two (with baby #3 on the way!) who transformed her expertise into a thriving digital product business. After noticing a major gap in nutrition guidance during pregnancy, she created targeted meal plans that are now helping thousands of pregnant women manage symptoms and eat confidently.

A few things we cover in this episode:

Stephanie’s first low ticket digital product launch results (spoiler alert, it was sooo good)
Why creating specific, problem-focused products leads to more sales (and better results)
The reason her revenue jumped 170% after launching her second product
The unexpected marketing challenge she faced when selling to pregnant women
Why she chose PDFs over courses for her first products (and why it was the perfect choice)

Resources mentioned in this episode:

Feel Better Pregnancy Meal Plan (Stephanie's first product)
Beyond the Symptoms (Stephanie's second & third trimester nutrition guide)
Rich Girl Community

Connect with me:

Instagram: @abigailpeugh

Connect with Stephanie:

@pregnancy_nutritionist

Make sure to hit subscribe/follow so you never miss an episode!

46. How to Start & Grow a Paid Community with Vix Meldrew

Tue, 25 Feb 2025 08:00:00 -0600

On today's episode, we're diving into the psychology of online learning with Vix Meldrew, a an online learning educator who has taught over 8,000 people and built multiple successful online communities. After running a 1,200-member paid community and scaling a digital education business for eight years, she's sharing what actually works for creating engaged communities and courses that get results.

A few things we cover in this episode:

The "Chicken Nugget Theory" that transformed how she thinks about community building
Why simplicity beats complexity when designing digital products that sell
The three non-negotiables you need before creating any course or community
How she scaled (and later closed) a 6-figure membership community
The psychology behind why most online courses fail to deliver results

Resources mentioned in this episode:

Vix's "How to Kill a Membership" Episode on Rave Results Podcast
Rave Results

Connect with me:

Instagram: @abigailpeugh
Join Rich Girl Community

Connect with Vix:

Instagram: @vixmeldrew
vixmeldrew.com

Make sure to hit subscribe/follow so you never miss an episode!

45. How I Gained 4,000+ Followers Using Trial Reels (Q&A)

Tue, 18 Feb 2025 08:00:00 -0600

After my trial reels episode with Nikki, I'm back with real numbers, specific strategies, and answers to your burning questions! From testing over 32 trial reels in the past month, I'm sharing exactly what worked (and what didn't) to gain over 4,000 new followers!

A few things we cover in this episode:

The exact content type that got me 1.7M views and 1,002 new followers from a single reel
Alllll your burning questions that you had for me after my first episode on trial reels
My 10-minute daily system for creating and testing multiple trial reels
Why natural, unpolished content is outperforming perfectly curated posts
The surprising truth about using trial reels for direct sales versus audience growth

Resources mentioned in this episode:

Rich Girl Community
Episode 43 with Niki (our first trial reels deep dive)

Connect with me:

Instagram: @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

44. What I Really Think About Master Resell Rights with Vicki Pollack

Tue, 11 Feb 2025 03:00:00 -0600

Today I'm sitting down with Vicki Pollack, a former 7-figure master resale rights course seller who walked away from $200K monthly income to align with her integrity. With her no-BS approach, Vicki opens up about the truth behind the digital product boom and what it takes to build a sustainable online business.

A few things we cover in this episode:

The untold truth about making money online that most content creators won't share
Why selling with integrity might mean walking away from massive profits
The surprising pivot stories of creators who found success in unexpected niches
What ethical digital product marketing actually looks like (it's not what you think)

Resources mentioned in this episode:

Connect with me:

Instagram: @abigailpeugh

Connect with Vicki:

Instagram: @the_no_bs_newyorker

Make sure to hit subscribe/follow so you never miss an episode!

43. Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.puls

Tue, 04 Feb 2025 03:00:00 -0600

Today's guest is Niki Puls, a marketing coach, who writes content for celebrities and has cracked the code on Instagram's newest feature that most people don't even know exists yet! Niki joins us to reveal how she's helping herself and her clients gain hundreds of new followers daily using a strategy that even TikTok doesn't have.

A few things we cover in this episode:

A new Instagram feature that's slowly rolling out (and why you need to be ready for it)
Why your "failed" content might actually be perfect for gaining new followers
The surprising reason most people give up right before they crack the code
A clever hack for testing content without risking your engagement
The simple mindset shift that transforms how you create content for new audiences

Resources mentioned in this episode:

Connect with me:

Instagram: @abigailpeugh

Connect with Niki:

Instagram: @nikipuls

Make sure to hit subscribe/follow so you never miss an episode!

42. Launching a Digital Product with a Small Following - Student Spotlight with @iamcristina.suarez

Tue, 28 Jan 2025 03:00:00 -0600

On today's episode, we're sitting down with Cristina, a mom of 4 who went from struggling to find her niche, to being wildly successful! After trying multiple business models that didn't quite fit, Christina discovered her path to creating digital products and UGC content that not only brings in consistent income but is also something she’s extremely passionate about!

A few things we cover in this episode:

The surprising pivot that led to a £2,000+ launch with less than 2,000 followers
Why the "right" business model might be hiding in plain sight (and how to spot it)
The mindset shift that separates successful entrepreneurs from those who give up
A game-changing way to find your perfect audience (even with a tiny following)
The truth about balancing multiple income streams as a busy mom

Resources mentioned in this episode:

Rich Girl Launch

Digital Product Starter Kit

Cristina’s Course: Editing Made Easy

Connect with me:

Instagram: @abigailpeugh

Connect with Cristina:

Instagram: @iamcristina.suarez

Make sure to hit subscribe/follow so you never miss an episode!

41. DIY Your Brand Photos: Pro Tips for Stunning Photos on Any Budget with Erin Blackwell

Tue, 21 Jan 2025 03:00:00 -0600

On today’s episode, we're diving into the world of brand photography with my incredible guest and personal photographer, Erin Blackwell. Erin specializes in helping women show up confidently as the face of their brand. She recently took my brand photos, and I can honestly say I've never felt more comfortable during our photoshoot and more "me" once I saw the photos!

A few things we cover in this episode:

Erin turned a $200 investment into a thriving photography business
When you should (and shouldn't) invest in professional photos
The red flag most people miss when hiring a photographer
A must-know hack for taking professional photos with just your phone
The simple "squint test" that will transform how you look in photos
The foolproof formula for choosing outfits that pop on camera

Resources mentioned in this episode:

Erin's FREE guide: "Calling Your Shots: 31 Photos Your Business Needs"
The Posing Bible by Erin Blackwell (155+ pages of posing techniques, wardrobe tips, and more!)
Home Studio List (for renting photo-friendly spaces by the hour)
My favorite phone tripod with remote

Connect with me:

Instagram: @abigailpeugh

Connect with Erin:

Instagram: @iamerinblackwell

Make sure to hit subscribe/follow so you never miss an episode!

40. My 90 Day Sales Challenge: You in?

Tue, 14 Jan 2025 03:00:00 -0600

In this week's episode, I'm sharing everything about my 90-day sales challenge for 2025, plus answering some of your questions submitted on Instagram!

A few things we cover in this episode:

How I’m using a 90 day challenge to help me reach my goal of $100k monthly recurring revenue
My rules for this challenge
How you can also do this challenge

Plus, I'm trying something new with a Q&A section at the end where I answer YOUR questions about:

Choosing your first digital product
Making sales with a smaller following
What my work schedule looked like in the beginning and what it looks like now (2.5 years in)
What my daily money making tasks are

Resources mentioned in this episode:

Rich Girl Community (where I'm documenting this entire 90-day challenge with real data!)

Connect with me:

Follow on Instagram @abigailpeugh
Join Rich Girl Community for behind-the-scenes of my 90-day challenge
DM me if you loved the Q&A format!

Make sure to hit subscribe/follow so you never miss an episode!

39. How to Set Goals You Will Actually Hit in 2025 + My Big Goals for 2025

Tue, 07 Jan 2025 03:00:00 -0600

In this week’s episode, I’ll be sharing all my personal AND business goals for 2025, as well as how to set goals you will actually hit, especially when it comes to revenue goals.

A few things we cover in this episode:

Why I’m taking a break from launching new offers in 2025 (and what I’m doing instead)
How I track my goals with a Big A$$ Calendar
The passion I'm rekindling (hint: it has nothing to do with business)
My biggest, scariest goal yet (and why I'm finally ready to share it)

Resources mentioned in this episode:

Big Ass Calendar (for tracking my daily walks)

Dinner for Vampires (the book I’m reading right now and obsessed with)

Rich Girl Community (join for weekly social media prompts + support!)

Connect with me:

Follow on Instagram @abigailpeugh
Send me your hobby suggestions!
Share your favorite non-business books with me on Instagram

Make sure to hit subscribe/follow so you never miss an episode!

38. The 2024 Goals I Didn’t Hit

Tue, 31 Dec 2024 03:00:00 -0600

In this episode, I'm sharing the big goals I set for 2024 that I didn't quite reach. But here's the thing - I'm actually proud of these "misses" because they pushed me to grow in unexpected ways. From dealing with chronic illness to completely shifting my business model, 2024 taught me some powerful lessons about what really matters in business and life.

In this episode, I cover:

How many walks I took for the year (my goal was 365 for the year)
Not hitting my Instagram Growth goals as someone that teaches Instagram Growth
Whether or not I hit my revenue goal of over a million dollars for 2024
My lofty podcast goals that I set (and didn’t reach)
How many 1-1’s I did in 2024 and why I probably won’t do them in 2025

Resources mentioned in this episode:

Connect with me:

Instagram: @abigailpeugh

Make sure to subscribe so you don't miss next week's episode where I'll be sharing my 2025 goals.

37. How Relationship Anxiety Turned Into a 290k+ Strong Digital Product Business - Student Spotlight with @youloveandyoulearn

Tue, 24 Dec 2024 03:00:00 -0600

Today I'm sitting down with student Sarah from @youloveandyoulearn, who took her personal journey with relationship anxiety and turned it into a thriving digital product business. What I love most about Sarah's story is how she proves you don't need a degree to help others - sometimes your lived experience is exactly what people need. From navigating relationship anxiety herself to now helping thousands through her digital products, Sarah shares her incredible journey of building a 290K+ following on Instagram and selling her very own digital products.

In this episode, we cover:

Sarah’s journey from 109K to 293k Instagram followers in just one year
The power of niching down and speaking directly to your audience
Why *not* having a formal degree might be your biggest advantage
Why waiting for "the right moment" could be sabotaging your growth (and what to do instead)
The surprising Instagram strategy that helped Sarah gain 180K followers in months

Resources mentioned in this episode:

Connect with Sarah:

Instagram: @youloveandyoulearn

Podcast: The Love and You Learn Podcast

Connect with me:

Instagram: @abigailpeugh

If you enjoyed this episode, be sure to send me a DM letting me know what you loved about it!

36. 2025 Predictions For Instagram & Digital Products

Tue, 17 Dec 2024 03:00:00 -0600

Today I'm sharing my highly anticipated predictions for Instagram marketing and digital products in 2025! As someone who lives and breathes Instagram for selling digital products, I'm breaking down the major shifts I see coming and how you can prepare your business for success. From the death of certain marketing tactics to the rise of new content formats, this episode is packed with actionable insights you can start implementing now.

In this episode, we cover:

* Which type of marketing I think is dying off

* What type of marketing I think you will need to survive in 2025

* How low-ticket digital products are evolving

* Why certain b-roll reels don’t work anymore

* The unexpected comeback of carousel posts

* The growing importance of transparency and context

* What type of digital product will explode in 2025

Resources mentioned in this episode:

* "Don't Say That" Book (FTC Compliance Book)

* Rich Girl Community

Connect with me:

* Instagram: @abigailpeugh

Future Episode Alert:

Stay tuned for my upcoming episode on everything you need to know before launching a paid community!

If you loved this episode, be sure to hit subscribe/follow!

Note: These predictions are based on current trends and my personal observations. Every business is unique, so feel free to adapt these insights to what works best for your audience and goals!

35. What Worked in My Digital Product Business in 2024

Tue, 10 Dec 2024 03:00:00 -0600

In this solo episode, I'm pulling back the curtain on my third year in business - sharing both the wins and the challenging moments of 2024. From my highest revenue month of the year to learning hard lessons about separating self-worth from business results, this episode shares it all.

In this episode, I cover:

What led to my highest month in revenue in 2024
My strategy for promotions and sales (that I haven't seen anyone else do)
My multi-tasking strategies to get my hot girl walks in
Why I stopped sharing big student wins (and what I’m doing instead)
The shift I made in my business model to prepare for another baby
And a few others you’ll just have to listen to the episode to hear!

Resources mentioned on the podcast:

Stan Store

Rich Girl Community

Connect with me:

Instagram: @abigailpeugh
Threads: @abigailpeugh

Coming up next week: My 2025 predictions for Instagram and digital products - you won't want to miss it!

34. How Alice Grew Her Faceless Instagram to 300k followers in Less Than a Year w/ @smallstepstoddlers

Tue, 03 Dec 2024 08:00:00 -0600

Today I sat down with Alice, the creator behind Small Steps Toddlers, who grew her Instagram following to over 300,000 in less than a year - all without showing her face! As a mom of two young children, she transformed her solution for reducing screen time into a thriving digital product business. From corporate account director to full-time creator, Alice shares how she built her business around simple toddler activities using items from around the house.

In this episode, we cover:

How Alice grew from 100 to 20,000 followers in just four weeks
Why she chose to keep her account faceless and how it works for her business
Her journey leaving her corporate career
The power of consistency in posting daily reels for 30 days
Her creative "Junk Drawer Challenge" that drives massive story engagement
How she adapted her content strategy when growth plateaued
The surprising success of carousel posts for sales conversion

Key Takeaways:

Learn why showing your face isn't always necessary for Instagram success
Discover how consistent, simple content can outperform complex strategies
Understanding when to pull back on sales content to maintain growth
The importance of creating content that fits easily into your daily life

Resources mentioned in this episode:

Connect with Alice:

Connect with me:

Instagram: @abigailpeugh
Rich Girl Community

If you loved this episode, be sure to hit subscribe/follow!

33. How to Turn A Failed Digital Product Launch into Success with Teran Sands - Student Spotlight

Tue, 26 Nov 2024 03:00:00 -0600

Today I sat down with Teran, a mom of three and accountant who lives on a family compound in Texas. She shares her incredible journey from city life to building a thriving digital product business centered around her unique lifestyle. From struggling with her first digital product to a wildly successful launch from her Family Compound Guide, Taren's story is full of valuable lessons for anyone starting their digital product journey.

In this episode, we cover:

* How Teran transitioned from city life to creating a family compound

* The evolution of her digital product business over 4 years

* Her successful launch strategy using a waitlist

* How she leveraged viral content (22M views) to drive sales

* Simple tech stack recommendations for beginners

* The importance of consistent selling activities

Key Takeaways:

* Discover why your "terrible product idea" might be your biggest success

* Find out the counterintuitive reason why simple emails outperform beautiful ones

* Learn the hidden power of waitlists (Taren's had 700+ people!)

* Uncover why "failing" for 4 years was actually the secret to Taren's success

Resources mentioned in this episode:

* Rich Girl Reels (my course!)

Related Episodes:

* Episode 32: Automate Your DMs & Your Digital Product Sales

Connect with Taren:

* Instagram: @terensands

* Instagram: @whatyourcpawantsyoutoknow

Connect with me:

* Instagram: @abigailpeugh

If you loved this episode, be sure to hit subscribe/follow!

32. Automate Your DMs & Your Digital Product Sales w/ Natasha Willis

Tue, 19 Nov 2024 03:00:00 -0600

Today I sat down with Natasha Willis, co-founder of School of Bots, to dive deep into the world of DM marketing automation. From her journey as a digital nomad to building a team that's generated almost $80 million through DM funnels, Natasha shares game-changing insights on leveraging Instagram's DM features to grow your business effectively.

In this episode, we cover:

* What DM marketing automation is and how it works

* When to start using ManyChat

* Nine different ways to implement DM automation and automate your sales

* How to structure your content for maximum engagement & sales

* Best practices for automation during launches

* Choosing the right keywords for your automations

Key Takeaways:

DM automation is a powerful tool to monetize your content 24/7
Follow a three-post cadence: CTA, engagement, emotion
Keep automations conversational and authentic
Choose simple, relevant keywords (7 letters max) that are easy to spell

Resources mentioned in this episode:

* ManyChat

* Zapier

* Flodesk

Connect with Natasha:

* Instagram: @natasha.t.willis

* Instagram: @schoolofbots

* DM "ABIGAIL" to @natasha.t.willis to see example funnels

Connect with me:

* Instagram: @abigailpeugh

If you loved this episode, be sure to hit subscribe/follow!

DISCLAIMER: Some links included in this description above might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! I appreciate you supporting me!

31. Instagram Content That Converts: Your Questions Answered (Solo Q&A Episode)

Tue, 12 Nov 2024 03:00:00 -0600

In this solo episode, I'm answering the questions y'all submitted about creating Instagram content that actually converts into sales! From content scheduling to storytelling, we're covering everything you need to know about creating content that converts into sales!

In this episode, I cover:

* Structuring your Instagram stories for maximum impact

* The truth about "giving value" and what it really means

* Smart ways to develop your content calendar without feeling restricted

* My approach to sharing personal stories while staying relevant to your audience

* Tips for selling products at different price points

* The importance of just starting (even if you feel clueless!)

Key Takeaways:

Value doesn't always mean information - making someone laugh or feel inspired counts too
Having a flexible content framework beats rigid planning
Your journey and authentic voice matter more than fancy editing
Start creating content and learn from real data instead of getting stuck in preparation

Resources mentioned in this episode:

* Rich Girl Community

* Flip Stick for content creation

* Amazon Tripod

* Loopy Phone Case for filming

Connect with me:

* Instagram: @abigailpeugh

If you loved this episode, be sure to hit subscribe/follow for weekly social media and business tips! New episodes drop every Tuesday.

30. Finding Your Secret Sauce: Social Media Strategy & Video Editing Tips w/ Jera Bean

Tue, 05 Nov 2024 03:00:00 -0600

Today I sat down with social media educator and speaking powerhouse Jera Bean to dive deep into authentic content creation, video editing techniques, and finding your unique voice online. From her journey through burnout to building a sustainable business model, Jera shares invaluable insights on showing up authentically while creating engaging content that converts.

In this episode, we cover:

The Four Quadrants of Secret Sauce framework for authentic content creation
Game-changing video editing tips that will transform your content
Why experimenting is crucial for finding what works for YOU
Smart ways to batch content without burning out
The importance of bringing personality into your business

Key Takeaways: ✨ Stop trying to fit into someone else's content box - your unique approach is your superpower 🎥 You don't need fancy equipment to create engaging videos 🔥 Pattern interruption and layered voice overs are game-changing editing techniques 💫 Being funny isn't required - but showing your human side is ⚡️ Authentic content comes from understanding your foundational, present, professional, and lighthearted "secret sauce"

Resources mentioned in this episode:

Connect with Jera:

Instagram: @jera.bean

Connect with me:

Instagram: @abigailpeugh

If you loved this episode, be sure to hit subscribe/follow so you never miss out on these juicy social media tips!

29. From Burnt Out Vegan Pastry Chef to a Thriving Digital Product Business w/ Clarisse Flon - Student Spotlight

Tue, 29 Oct 2024 03:00:00 -0600

Today's student spotlight, Clarisse, shares her incredible journey from working 12-hour days as a vegan baker to building a thriving digital product business teaching others how to make amazing vegan pastries. As a French-trained pastry chef with 10 years of experience in vegan baking, Clarisse found herself struggling to maintain her wholesale bakery business after having her daughter. By pivoting to digital products, she was able to create more freedom in her life while helping people all over the world learn to make delicious vegan treats!

In this episode, we cover:

Clarisse's transition from running a physical bakery to selling digital courses
The vegan croissant course that changed everything (and why video was KEY)
Her insane Instagram growth
Why done is better than perfect
Finding your perfect niche (and sticking to it!)
What she’s learned from launches that totally flopped
Why sharing your story matters SO much
Her exciting new venture helping other mamas who want to lean into slow-living

Resources mentioned in this episode:

Vegan Tart Guide [FREE]

Vegan Croissant Course Bundle

The Slow Living Mother

Rich Girl Reels

Connect with Clarisse:

Instagram: @chefclarisseflon & @theslowlivingmother

Connect with Abigail:

Instagram: @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

28. Using Your Story to Build A Community That Will Buy From You with Sun Yi

Tue, 22 Oct 2024 03:00:00 -0600

In this episode, I chat with storytelling expert Sun Yi about the power of authentic storytelling in content creation and community building. Sun shares his journey from web design to becoming a story coach and offers valuable insights on crafting engaging stories that resonate with your audience.

In this episode, we cover:

Sun's transition from web design to storytelling and personal branding
The importance of simplicity and clarity in storytelling
Sun's "myth, truth, sandwich" approach to crafting compelling stories
How vulnerability and authenticity build stronger connections with your audience
The value of testing content on platforms like Threads before sharing on Instagram
Why it's okay to change your opinions and evolve your story over time
Tips for sharing personal experiences without oversharing
The power of micro-stories in content creation

Sun's advice on storytelling is refreshingly practical and approachable. Whether you're a content creator, online business owner, or just looking to improve your storytelling skills, this episode is packed with actionable tips and strategies for crafting more engaging stories.

Connect with Sun:

Instagram: @sun.yi
Night Owl Nation: Learn more about Sun's storytelling community

Connect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!

Make sure to hit subscribe/follow so you never miss an episode!

27. What’s Actually Working For Instagram Growth w/ Shannon McKinstrie

Tue, 15 Oct 2024 03:00:00 -0600

In this episode, I sit down with Social Media expert Shannon McKinstrie to dive deep into the world of Instagram reels and content creation for online business owners. Shannon shares her journey from TV production to social media management, and offers invaluable insights on growing your Instagram presence authentically, while also having fun! We also chat about how the traditional content pillars are somewhat confusing, and what we both use instead!

In this episode, we cover:

Shannon's transition from traditional media to social media marketing
The importance of authenticity and personal branding in social media
Debunking common Instagram myths and misconceptions
Tips for creating engaging Reels covers and using appropriate fonts
Shannon's "Four H's" approach to content creation: Helpful, Heard, Humor, and Happenings
The power of vulnerability and sharing real-life experiences on social media

Shannon's advice on Instagram growth is refreshingly honest and practical. Whether you're just starting out or looking to level up your Instagram game, this episode is packed with actionable tips and strategies.

Connect with Shannon:

Instagram: @shannonmckinstrie
Shannon’s Favorite IG Fonts mentioned in the episode: Classic + Literature
Reels Lab: Learn more about Shannon's program for online business owners

Connect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!

Make sure to hit subscribe/follow so you never miss an episode!

26. Things I’ve Been Struggling With As An Online Business Owner

Tue, 08 Oct 2024 03:00:00 -0600

In this raw and vulnerable episode, I break away from my usual light-hearted content to dive deep into the real challenges of balancing entrepreneurship and motherhood. As a digital product creator and online business owner, I open up about my recent struggles, how I'm working through them, and remind my community that social media often shows just a small glimpse of someone's life.

In this episode, we cover:

The reality of choosing deadlines over family time and why "having it all" might be the biggest myth in business
Body image in the digital age and navigating unexpected physical changes
Why my phone is full of unanswered texts (and why I feel terrible about it)
Date night? What's that? Nurturing my marriage amidst the chaos
Laundry mountains and desk disasters

Connect with me: Follow on Instagram @abigailpeugh for more unfiltered moments and business insights!

Make sure to hit subscribe/follow so you never miss an episode!

25. Unlock The Secrets to Selling Digital Products on Youtube w/ Stephanie Kase

Tue, 01 Oct 2024 03:00:00 -0600

We're diving deep into the world of YouTube marketing with another incredible entrepreneur. Stephanie started her business journey as a photographer before pivoting to teach social media marketing and digital product creation. She's now helped over 4,000 students through her online courses and reached millions with her content. She has a Youtube following of 96,000 followers and is here today to share her secrets to selling digital products on Youtube.

In this episode, we cover:

Stephanie's transition from photography to selling digital products on Youtube
The power of YouTube for more long-term, passive marketing of digital products
The gear you need to get started on youtube (spoiler alert, its not what you think)
How to make videos people actually find (and love to watch!)
How to use Affiliate Marketing on Youtube to make more money

And so much more!

Resources mentioned in this episode:

Stephanie’s FREE Youtube Class

Rode VideoMic Me (microphone for smartphones)

TubeBuddy (YouTube keyword research tool)

Final Cut Pro (video editing software)

Connect with Abigail:

Follow on Instagram @abigailpeugh

Connect with Stephanie:

Subscribe to Stephanie's YouTube channel

Follow on Instagram @stephanielynnkase

Make sure to hit subscribe/follow so you never miss an episode!

24. My First $35 Digital Product Sale and How it Changed Everything

Tue, 24 Sep 2024 03:00:00 -0600

In this episode, we cover:

The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)
How I turned my audience's burning questions into a must-have digital product
The nail-biting countdown to my first sale
Why that initial $35 felt like winning the lottery and how it literally rewired my brain
Busting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged)
How digital products let me be a present mom and manage my health without sacrificing my goals

23. Sewing Her Way to 838,000 Instagram Followers in Less Than a Year w/ @mothersewsbest_- Student Spotlight

Tue, 17 Sep 2024 03:00:00 -0600

Today we have the incredible Amelia of @mothersewsbest_! We chat all about how she grew her Instagram following from 3,000 to over 838,000 in less than a year by creating viral reels that invited moms to learn how to sew. Amelia is a long time sewist and mother of 5. Sewing quickly became not just a hobby, but a creative outlet that gave her a renewed sense of purpose when she felt lost in motherhood. Now she is passionate about sharing the same life-giving pursuit with other moms and has taught thousands to sew through her online courses and digital products.

In this episode, we cover:

How Amelia almost gave up RIGHT before her account took off
That certain times of year are better for launching than others depending on your audience’s schedules
If you higher your prices, you have to also shift how you’re selling and marketing
How vital it is to keep pushing forward, even when growth is slow
The benefits of launching to a smaller audience first to learn and refine your processes before scaling up

Doors to my Digital Product Bootcamp are opening soon!! Make sure you get on the waitlist HERE for $200 off when doors open this month. Ps - I only open doors once a year, so don’t miss out!

Resources mentioned in this episode:

Click HERE for Amelia’s Mother Sew’s Best Course

Click HERE for Amelia’s Ready Set Sew Challenge happening October 2-4 [FREE]

Click HERE for Amelia’s Viral Blinking Reel

Connect with Abigail:

Follow on Instagram @abigailpeugh

Connect with Amelia:

Follow on Instagram @mothersewsbest_

Make sure to hit subscribe/follow so you never miss an episode!

22. Using Pinterest to Sell Your Digital Products w/ Serena Javens - Student Spotlight

Tue, 10 Sep 2024 03:00:00 -0600

We’re back with another one of my amazing students: Serena Javens! Serena got started on Instagram doing fashion, and leaned into Pinterest when she started feeling burned out on social media. On top of blogging and making money on Pinterest through Affiliate Links, she has taken everything she’s learned about making money on Pinterest and turned it into a digital product!

In this episode, we cover:

Serena’s social media burnout and how she pivoted
The first steps for anyone wanting to sell their Digital Products on Pinterest
How the long lifespan of content on Pinterest is unlike other social media platforms
The benefits of creating content based on audience questions and needs
How to incorporate affiliate links into your Digital Products

Doors to my Digital Product Bootcamp are opening soon!! Make sure you get on the waitlist HERE for $200 off when doors open this month. Ps - I only open doors once a year, so don’t miss out!

Resources mentioned in this episode:

Click HERE for Serena’s guide on How to Monetize Pinterest [FREE]

Click HERE for The Profitable Pin Formula & Support Community by Serena

Connect with Abigail:

Follow on Instagram @abigailpeugh

Connect with Serena:

Follow on Instagram @pinsuccesswserena

21. How To Create the Perfect Instagram Bio

Tue, 03 Sep 2024 03:00:00 -0600

We’re back today with a solo episode where I walk you through how to audit your own Instagram bio! Whenever you’re feeling like your bio just isn’t it, come back to this episode so I can help you feel confident that your Instagram bio will get your dream followers hitting that “follow” button soooo fast!

In this episode, we cover everything you’re doing wrong on your Instagram bio, and how to fix it!

Including:

Profile Photo (which ones work, and which ones don’t work)
Username (yes, even your username matters)
Name Plate (sooooo many get this one wrong)
Bio text (Probably the most important part)
Link in Bio (yes, you can mess this up too)
Highlights (these are more important than you think)

Resources mentioned in this episode:

Click HERE for a 2 Week Free Trial with Stan Store

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

20. Taxes for Online Business Owners with CPA Megan Naasz

Tue, 27 Aug 2024 03:00:00 -0600

Join me today with Megan Naasz as we discuss one of my least favorite parts of being an entrepreneur, but also one of the most important parts… taxes! Megan is a CPA, money educator and financial strategist and she shows online business owners how to get organized and feel confident when it comes to their money—whether it’s day-to-day management, making big important financial decisions, maximizing tax deductions, or keeping the IRS from knocking at your door.

In this episode, we cover:

The most important things to do when you’re first starting your business
Common mistakes creators make with tax deductions
How to write off your clothes as a content creator
How to write off as much as you can as an online business owner
Why you should be paying quarterly taxes
How to hire your kids within your business
Sales tax for digital products

And soooo much more!

Disclaimer: This episode is not tax, financial, or legal advice. This material is for informational purposes only. Please consult with your tax or financial advisor for advice in these areas.

Click HERE for Megan’s FREE Ultimate Tax Resource Guide

Click HERE for The Online Business Finances™ Course

Click HERE to book a strategy session with Megan

Click HERE for Wave App

Click HERE for Quickbooks Online

Learn from me ⬇️

Connect with Megan:

Follow on Instagram @megan_naasz

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

19. How Restoration Dentistry Gained 250k Instagram Followers Talking About Cavities - Student Spotlight

Tue, 20 Aug 2024 08:00:00 -0600

Today we have Craig and Eliza Clayton of Restoration Dentistry on the podcast to discuss their journey to finding functional dentistry, their wildly successful Instagram following of 250k+ followers, and how digital products changed their entire business model.

In this episode, we cover:

the different digital products they’ve launched and the pros and cons of each
how many students signed up on their first digital product launch
questions submitted from my IG followers
how rewarding and life changing digital products are, but not without sacrifices

Resources mentioned in this episode:

Click HERE for the Functional Dentistry Roadmap

Click HERE for the Ultimate Guide on How to Cure Cavities

Learn from me ⬇️

Connect with Restoration Dentistry:

Follow on Instagram @restoration.dentistry

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

18. All Your Burning Instagram Questions Answered with Brock Johnson

Tue, 13 Aug 2024 08:00:00 -0600

I am so excited to welcome the one and only Brock Johnson for today’s episode where we learn about Brock’s journey to where his business is today and dive into the nitty gritty of Instagram!

Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 700k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.

Resources mentioned in this episode:

Click HERE to get 14 days free of ManyChat Pro (affiliate link)

Click HERE for Brock’s IG Carousel post on how to write the perfect IG Bio

Click HERE for the InstaClubHub!

Learn from me ⬇️

Connect with Abigail:

Follow on Instagram @abigailpeugh

Connect with Brock:

Follow on Instagram @Brock11Johnson

Make sure to hit subscribe/follow so you never miss an episode!

17. Leaving The Classroom To Go Full Time With Digital Products w/ Jessica Reid - Student Spotlight

Tue, 06 Aug 2024 08:00:00 -0600

On today’s student spotlight, we have Jessica Reid! Jessica and I chat all about her journey from being a burned out teacher, to full time entrepreneur! Jessica is a teacher, mom of three, content creator and online coach for teacher entrepreneurs. She helps teachers fight burnout and reclaim time using AI so they can pursue their goals and dreams!

In this episode, we cover:

The myth of being an “overnight success”
The importance of teaching something you’re passionate about
How AI can help you create better digital products
The benefits of listening to what your audience wants to learn from you

Resources mentioned in this training:

Click HERE to join the Social Teacher Collective

Click HERE for Jessica’s Stan Store (AI Toolkit coming soon!)

Learn from me ⬇️

Connect with Jessica

Follow on Instagram @jessicam.reid

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

16. What To Do When You Don’t Hit Your Income Goals

Tue, 30 Jul 2024 08:00:00 -0600

In today's solo episode, I get personal about a major goal of mine that I didn’t reach. It’s nerve wracking to open up and share a failure, but I have always shared the highs and the lows of my journey because I feel strongly that to not is basically false advertising. I’ll always keep it real with you all, and that’s a promise!

In this episode you’ll learn the major goal I didn’t reach, why I think it’s so important to not put your worth in reaching your goals, and a list of a few things to do when you are feeling low in your business!

Resources mentioned in this episode:

Click HERE for the 7 Day Sales Challenge

Click HERE for Ep. 5 of my podcast: “Using your Cycle to Make More Money w/ Hormone Health Coach Emily”

Learn from me ⬇️

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

15. Using Sales Psychology To Make More Money w/ Natasha Zoryk

Tue, 23 Jul 2024 08:00:00 -0600

In this episode, we cover:

The power of buyer psychology
The 4 different buyer types
Instagram post ideas to sell to each buyer type

Learn from me ⬇️

Connect with Natasha

Follow on Instagram @natasha.zoryk & @weareazura

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

14. Launch Recap: Rich Girl Community

Tue, 16 Jul 2024 08:00:00 -0600

On today’s episode, I keep it brief with a launch recap of my newest offer: Rich Girl Community!

In this episode you’ll learn what I did differently this launch, why I almost gave up mid launch, and how many people signed up total during the 5 day launch!

Resource mentioned in this episode:

Click HERE for Rich Girl Launch

Learn from me ⬇️

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

13. Under 1k Followers to 27k in Less than a Year w/ @beachy.therapist -Student Spotlight

Tue, 09 Jul 2024 08:00:00 -0600

Today we have Mackinzie Rummell joining us on the podcast for a Student Spotlight! Mackinzie shares her Instagram journey and how she was able to exponentially grow her follower count with the help of IG Growth for Sales and Rich Girl Reels! Mackinzie (@beachy.therapist) is a California based relationship therapist who specializes in helping couples turn conflict into connection and create depth in their relationships.

Resources mentioned in this episode:

Click HERE for Mackinzie’s Couples Retreat

Click HERE to book a free Consultation Call with Mackinzie

In this episode, we cover:

The power of creating content for the audience you want
Navigating brand deals
Advice for anyone looking to gain more followers

Learn from me ⬇️

Connect with Mackinzie:

Follow on Instagram @beachy.therapist

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

12. Digital Marketing Icks with Copywriter Kaili from Reveal Studio Co.

Tue, 02 Jul 2024 08:00:00 -0600

For today’s episode, we have Kaili Meyer of Reveal Studio Co! Kaili is an incredible copywriter and always my go to whenever I need help getting my words onto the page.

Kaili writes web and sales copy for creative service pros, educators, product-based businesses, and other really cool humans. She sees her job as part storyteller, part marketer, and part word therapist — she reveals the best, most compelling parts of your brand so that the right people find and love you. And if she’s not writing words she’s probably reading them or taking a hot girl walk.

Resources mentioned in this episode:

Click HERE for Kaili’s Stan Store Sales Page Template (this is included in my Digital Product Starter Kit)

Click HERE for Kaili’s Digital Product Shop

Click HERE for my Favorite Podcast on Being a Compliant Marketer (I think anyone who sells something on the internet should listen to this podcast)

In this episode, we cover:

Our digital marketing unethical ICKS
Alternative strategies to market in ethical ways and non ICK ways
Allllllll the ICKS submitted by my followers on Instagram

Learn from me ⬇️

Connect with Abigail:

Follow on Instagram @abigailpeugh

Connect with Colleen:

Follow on Instagram @revealstudio.co

Make sure to hit subscribe/follow so you never miss an episode!

11. How to Protect your Digital Products from Being Stolen w/ @legaldoer

Tue, 25 Jun 2024 08:00:00 -0600

We are back today with my incredible lawyer, Alyssa! I’ve hired her countless times for my business and it was worth it every time. Alyssa has been a practicing lawyer for over 12 years, and is dual licensed in California and Nevada. She is a wife, a mom of 2 (a 5 & 2 year old), a travel enthusiast, and a doer. In March of 2023, she stepped away from her attorney career at a law firm to go full time in her online business, Legal Doer. So she knows what it is like to leave your stable job and start and run your own online business. She is on a mission to make the law more accessible, affordable, and easy to understand for creators and online business owners. And she’s here to talk about how to cover yourself legally in business.

Resources mentioned in this podcast episode:

THIS is the link to the terms and conditions mentioned in the podcast episode to protect your digital products

THIS is the link to the “defend your digital products” offer that you can use if someone steals your digital product

THIS is the link to the blog post Alyssa mentioned for how to legally set up your digital product business

Disclaimer: The information in this episode is for educational purposes only and does not constitute legal advice. If you need legal advice, contact a licensed attorney.

Disclaimer: The original version of this episode had some discussions about FTC regulations, but we decided to remove it because it was too brief to do the topic justice and this topic is more complex.

In this episode, we cover:

Alyssa’s journey to creating her business, Legal Doer
The importance of having rock solid Terms & Conditions
A few first steps on what do when someone has stolen your digital property
Your burning questions submitted on Instagram like how to stay FTC compliant, when you might need to include disclaimers, and what to do when someone copies your content

Learn from me ⬇️

Connect with Alyssa:

Follow on Instagram @legaldoer

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

10. From Network Marketer to Self-Made Millionaire with Colleen Nichols

Tue, 18 Jun 2024 08:00:00 -0600

On today’s episode we have the one and only, Colleen Nichols! After meeting Colleen at an event we both spoke at, I knew I had to have her on the show! Colleen is known on the digital streets as the heartbeat behind the Instagram account @noshamesalesgame. She's a best selling author, a digital authenticity expert and a self-made millionaire who helps entrepreneurs build scalable, sustainable brands and businesses online.

In this episode, we cover:

Colleen’s journey from network marketing to self-made millionaire
How to use human connection to build your business online
Ethical and authentic ways to share in revenue based marketing
The importance of not just sharing your wins, but your failures too

Learn from me ⬇️

75 Digital Product Ideas [FREE]

Digital Product Starter Kit

Connect with Colleen:

Follow on Instagram @noshamesalesgame
Watch Colleen’s hilarious “Janet” reel series HERE!
Join Digital Growth Sales Community
Read her book, Don’t Make it Weird: An Entrepreneur's Guide to Being Human on the Internet

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

9. The Hard Sh*t Nobody Talks About as an Entrepreneur Selling Digital Products

Tue, 11 Jun 2024 08:00:00 -0600

In this episode, we cover:

How lonely being an entrepreneur can be and how important community is
The frustration of chargebacks and how to handle each situation
Ways to cope and learn from hurtful comments & harsh feedback from clients or students
Running out of content ideas and how to find your creativity again
Self-sabotage and ways to keep going despite it

Resources & Links:

Terms and Conditions mentioned in the episode

Learn from me ⬇️

Make sure to hit subscribe/follow so you never miss an episode!

8. From Stanford Dropout to $100m in Sales with John Hu of Stan Store

Tue, 04 Jun 2024 14:53:00 -0600

I’m so excited to have John Hu join us for today’s episode! When John was attending Stanford business school, he realized he wanted and could do so much more. So he dropped out! John then started his career building a following of 100K+ on TikTok and YouTube, before starting Stan Store, where he now helps the largest Creators strategize on their offerings and optimize their stores. In the three and a half years Stan Store has been operating, creators on Stan have made $100 million in sales!

John’s journey leaving Stanford, pursuing social media, and creating Stan Store
Why I chose to use Stan Store when starting out and why I love it so much now
The story of how Stan Store got its name
John’s favorite Stan Store features
Exciting features coming soon

Resources & Links:

Connect with Guest:

Follow on Instagram @jayhoovy
Connect on email john@stanwith.me
http://stan.store

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

7. $10k in 28 Days and the Truth of What it Took to Get There w/ Kathryn -Student Spotlight

Tue, 28 May 2024 14:56:00 -0600

On today’s episode my student, Kathryn, goes into detail about her journey from acting to selling digital products and making over 10k in only 28 days!

After struggling with hormone and skin issues in her 20s and leaning on botox to stay relevant as a young actor, Kathryn knew she needed a change and started researching holistic skin healing modalities and over the last decade became a holistic skin nutritionist, ingredient specialist, certified face taping and face cupping professional and holistic skin practitioner. She completely reversed her personal premature aging, hormonal acne, dry skin, broke up with botox and more and now she shares that empowerment with other women so everyone can feel good and look their best without harming their health, hormones and skin!

In this episode, we cover:

The digital products that were most impactful for Kathryn’s journey
How you don’t have to be an overnight success to be wildly successful
Celebrating the small wins to keep you going

Resources & Links:

Connect with Kathryn:

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

6. $20k a month with less than 5,000 followers w/ Olivia - Student Spotlight

Tue, 21 May 2024 08:00:00 -0600

We are back again with another amazing student spotlight - Olivia! After taking Rich Girl Reels twice, Olivia made $20,000 in revenue in one month while only having less than 5,000 followers. She is a stay at home mom of 2 under 3 AND 6 figure business owner of LiveFit LiveFree! 6 years ago she quit dieting and lost 30lbs in a year. Now she helps busy women ditch toxic diet culture and help them move from frustration to freedom with weight loss through a sustainable approach to nutrition and fitness!

In this episode, we cover:

How you don’t need a ton of followers to sell digital products on Instagram
The importance of staying consistent and nurturing your audience
Believing in yourself and not quitting, no matter the imposter syndrome or fear of failure
Learning and implementing one thing at a time

Resources & Links:

Connect with Guest:

Follow on Instagram @oliviapousseur
Check out Olivia’s website here
LiveFit Daily: Health & Fitness Monthly Subscription

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

5. Using your Cycle to Make More Money w/ Hormone Health Coach Emily

Tue, 14 May 2024 17:31:00 -0600

Before I even started planning the launch of my podcast, I dreamed of doing an episode all about cycle syncing and hormone health. It’s something that isn’t talked enough, but has completely changed my life and business!

On this episode, we cover:

The four phases in your cycle
What business tasks you should do during each phase of your cycle so you can actually enjoy running your business and make more money
Weird and random facts about your cycle
Hormone-friendly snacks and mocktail ideas
5 daily tips to balance your hormones for busy entrepreneurs

Resources & Links:

Connect with Emily:

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

*Disclaimer: The content in this episode is meant for educational purposes only. This is not medical advice and does not replace advice from a doctor. This is not meant to treat or diagnose any medical conditions.

4. 5 Mistakes I Made When Launching My First Digital Product

Tue, 07 May 2024 08:00:00 -0600

On today’s episode, I’m airing out my dirty laundry and sharing 5 mistakes I made when I launched my first digital product! I don’t regret any of these mistakes because they taught me SO much about launching. And now I get to share that knowledge with you!

In this episode, we cover:

All the mistakes I made when launching for the first time from not having a set strategy/plan to not doing any collaborations before my launch
How to prime your audience so they’re ready to buy once your product is launched
The importance of having a launch plan that works for your life and business
My newest digital product: Rich Girl Launch!

Resources & Links:

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

3. $130k in 10 months w/ Chaos with Cara - student spotlight

Tue, 30 Apr 2024 09:10:00 -0600

Today’s episode is the start of a series I've been dreeeeaaaaming of doing for the longest time. Every month I’ll spotlight one of my students; interviewing them about their journey and what it takes to start selling a digital product from scratch.

Today’s guest is one of my OG students, Cara, from Chaos with Cara, who is a mama to 3 kids under 5 that runs her digital product business through IG between butt wipes, blowing noses, and getting snacks. Cara launched her first product in June of 2023 and since then has made $130k in revenue in 10 months from her low-ticket digital products.

In this episode we cover:

The cost of her products and the revenue she’s brought in so far
How vital it is to know who you’re talking to and how you’re providing them value
The plus side of growing slowly on Instagram
Her money making tasks that she focuses on to move the needle
How refreshing it is to be able to show up as you are and build a brand based on your true self

Resources & Links:

Connect with Cara:

FREE list of her FAVORITE tried & true open ended toys
Tiny Tots Playbook
Reducing Toddler Screen Time
Follow on Instagram @chaoswithcara

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

2. Q&A with My Husband Trevor: From Leaving His Job to Becoming a SAHD

Tue, 30 Apr 2024 09:05:00 -0600

On today’s episode, we’re getting personal! I’m interviewing my husband, Trevor; asking him questions that you all submitted on Instagram about his journey to becoming a SAHD and how our roles essentially reversed when my business took off. We share our collaborative approach to homemaking, parenting, and supporting each other.

In this episode, we cover:

How we delegate home making tasks
Trevors take on “balancing it all”
A typical day in the life of our family
Trevor’s feelings on not being the breadwinner and my feelings on being the sole financial provider
The journey to us both feeling prepared to go all in on this (hello financial planning!)
How we manage spending so much time together
+more!

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

1. My Journey With Digital Products - The Good, The Bad, & The Ugly

Tue, 30 Apr 2024 09:00:00 -0600

Welcome to the first episode of The Abigail Peugh Podcast! I can hardly believe this day has finally come. I’m so happy you’re here!

On today’s episode, I’m sharing my journey to making a million dollars. Spoiler alert: this didn’t happen overnight! Technically it took me 15 months to make a million dollars, but actually, there’s so much more to the story that led me to where I am today. So in this episode, I’m sharing that story along with what I’ve learned along the way.

In this episode, we cover:

Some backstory of my life; growing up, jobs, heartbreak, past businesses, my education, paying off debt, and more
Pivoting from UGC to fully focusing on digital products and IG growth
The necessity of feeling passionate about what you’re doing
Having self awareness around your capacity and interests
How you are the only YOU!

Resources & Links:

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

Welcome to The Abigail Peugh Podcast!

Thu, 18 Apr 2024 20:25:00 -0600

$1600 in a few hours. $10,000 in 4 days. $20,000 in one month. No, these aren’t random numbers, these are real income results from women just like you who decided to ditch the self-doubt and go all in on building a business that works for them, even when they’re not working (yes, it really is possible to make money in your sleep).

And guess what? You’re next. How do I know? You chose this podcast, which tells me that something inside of you is ready to go all in — and I’m here to show you exactly how.

Whether you're a stay-at-home mom looking to start a side hustle, a woman who's tried her hand at business before but couldn’t find what worked for you, or a multi-passionate entrepreneur looking to build extra revenue streams, my podcast is here to show you what's possible.

Every Tuesday, join me as I bring you honest, actionable advice on how to make sales every single day using the power of digital products. We'll dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the mindset shifts you need to make it all happen.

Expect a mix of solo episodes where I share my own journey and hard-won lessons, as well as interviews with incredible entrepreneurs who are killing it with their online businesses. We're talking real numbers, real strategies, and real conversations about the ups and downs of entrepreneurship.

Whether you're just starting out or you're ready to scale to your first $10k-, $20k-, or $50k-month and beyond, this podcast gives you the tools and inspiration you need to make it happen. From marketing and sales strategies to productivity hacks and self-care tips, we cover it all.

So if you're ready to ditch the overwhelm and build an online business that gives you the freedom, flexibility, and income you've been dreaming of, grab your sneakers, head out on your hot girl walk, and let’s do this together.