Marketing, Media & Adtech

35 years in ad tech, one crazy opinion: if we stopped lying, we'd have more fun. | Karsten Weide

Mon, 27 Apr 2026 00:15:00 -0700

Karsten Weide has spent 35 years inside the advertising machine. Journalist at Ziff Davis during the PC era. Built Yahoo Germany from an empty room with one phone on the floor. Sixteen years as a senior analyst at IDC modeling the digital advertising business. Now independent, and finally saying out loud what everyone in ad tech thinks but won't post on LinkedIn: the industry is lying, everybody knows it's lying, and if we all just stopped, we'd have more fun.In this episode of the ADOTAT Show, Pesach Lattin sits down with Karsten for one of the most honest conversations we've ever recorded about the state of advertising technology, AI in advertising, programmatic, brand safety, LLM content theft, and why the junior ad tech jobs are about to disappear.What we cover:Whether AI agents in advertising are the real deal or the next metaverse. Why media planners, coordinators, and junior ad ops roles are going away, not being "augmented." The PubMatic fully automated campaign and what it actually means. AI washing in ad tech press releases and why it's burying the real work. How LLM companies are destroying small publishers that can't afford to fight back. The New York Times vs. OpenAI, and why the mom-and-pop blogs are the ones getting eaten. The Google antitrust verdict and what it tells us about business ethics in tech. LinkedIn performance culture and conference enthusiasm theater. The Santa Cruz radio caller story that explains the entire value exchange in 90 seconds. The industry's greatest lies rated live: brand safety, programmatic efficiency, incremental lift, consumer-first positioning, and the universal vendor slogan that Karsten calls flat-out untrue. The one person in ad tech Karsten thinks is actually telling the truth. The empty-room origin story of Yahoo Europe. The Dragon Lady, Heather Killen, and the nine-word management philosophy every executive should tattoo somewhere visible. The HD video study where the data refused to give the client what they paid for. The ugly ad research that contradicts every Cannes trophy ever handed out. Karsten's desert island pick and why it's a dead video game developer, not a colleague.About Karsten Weide:Karsten Weide is an independent media and technology analyst with 35 years of experience across journalism, operations, and industry research. He was the founding product leader at Yahoo Germany and helped build Yahoo Europe during the Web 1.0 era. He spent 16 years at IDC as a senior analyst covering the advertising, media, and entertainment sectors. He now writes and consults independently.About the ADOTAT Show:The ADOTAT Show is the podcast for people who work in advertising technology and are tired of being lied to. Hosted by Pesach Lattin, founder of ADOTAT, we interview the operators, analysts, and executives shaping the digital ad business. No vendor fluff. No conference theater. Just the conversations people are having in the hallway but won't post on LinkedIn.

The Future of Retail Media: A Candid Conversation with Mark Donohue, Placements.io

Wed, 22 Apr 2026 09:00:00 -0700

Retail media has reshaped the advertising landscape faster than almost any channel in the last decade. First-party data, closed-loop measurement, and new opportunities for brands to connect with shoppers at the point of decision. But as the space matures, important questions are emerging about concentration, competition, and what the next chapter looks like for buyers, retailers, and platforms. In this episode of The ADOTAT Show, we sit down with Mark Donohue, GM of Retail Media at Placements.io, for one of the most thoughtful and honest conversations we have had on the show. Mark brings decades of experience from eBay, Gap, Western Union, and now Placements.io, and he shares a perspective that only someone who has helped build this industry can offer. We cover the evolution of retail media, the role of walled gardens, the realities of identity and data in 2026, and where the opportunities are for brands, retailers, and technology partners who want to build something durable. Mark is generous, candid, and deeply respected across the industry, and this conversation is a must-listen for anyone working in commerce media, CPG marketing, or ad tech strategy.

Rob Janes Told A Room Full Of Ad Tech People That Programmatic Should Die. He Was Not Wrong.

Mon, 13 Apr 2026 05:00:00 -0700

Rob Janes is VP of Revenue at Ad Butler. He sells ad serving technology for a living. He also thinks the open auction was one of the worst things that ever happened to publishers, that Google had everyone locked in a dependency they could not escape, and that the entire programmatic ecosystem exists, at least in part, to make itself necessary.

He said most of this out loud. On a stage. In 2019. To a room full of people whose livelihoods depended on programmatic advertising.

But here is the thing about Rob Janes that makes this conversation different from every other "programmatic is broken" take you have heard at a conference or read in a trade publication. Before he ever touched an ad server, he was a paramedic in northern Canada for seven years. Ground ambulance. Emergency rooms. Mass casualty incidents at remote airfields. And a PTSD diagnosis that ended that career and quietly shaped everything that came after.

He sees this industry differently than most people in it. Not because he is smarter. But because he has a baseline for what actually matters that most of us never had to develop.

In this episode we get into the real state of programmatic in 2025, what the DOJ ruling against Google actually means and whether anything genuinely changes, the retail media explosion and why your dentist might have an ad network by 2028, what AdCP was supposed to be before Pre-Bid got involved, and why the Trade Desk might just be the next Google whether it wants to be or not.

And then we get into the paramedic years. Because that is where the real story is.

Thank you to our sponsors, Troutman Amin LLP and Incremental.com, who make this show possible every single week.

Stay bold. Stay curious. Know more than you did yesterday.

ADOTAT is hosted by Pesach Lattin and publishes weekly. Subscribe wherever you listen to podcasts so you never miss an episode.

The $140 Billion Ad Fraud Problem Nobody Wants to Fix | Rich Kahn, Anura | The ADOTAT Show

Sun, 05 Apr 2026 09:00:00 -0700

Rich Kahn, CEO of Anura and one of the digital advertising industry's most uncompromising voices on ad fraud, joins Pesach Lattin on The ADOTAT Show for a conversation that should be required watching for every media buyer, brand marketer, programmatic trader, and ad tech executive who has ever looked at a campaign dashboard and assumed the numbers were real. They are not. At least not half of them. In this episode, Rich Kahn breaks down the $140 billion annual ad fraud problem that the programmatic advertising ecosystem has systematically chosen to ignore, explains why the pre-bid filtering your DSP is selling you catches roughly one to three percent of actual invalid traffic, and describes in detail the AI-assisted bot attack that defeated every IVT vendor in the market simultaneously, including his own company, for two months in 2024. He also walks through what happened on the floor of Affiliate World Bangkok, where fraudulent traffic certified to defeat all fraud detection systems was being sold openly at convention booths like any other media product. This is not a theoretical conversation. This is twenty years of data, delivered by the person who has been running it. But this episode is also something else entirely. Rich Kahn grew up on welfare, got married at 21, bought his first house at 23, turned down an invitation to the 2000 Olympics because he had just started a job and couldn't afford to leave, watched a $60 million acquisition offer evaporate two weeks before closing when the dot-com bubble burst, and has bootstrapped every single company he has ever built because venture capital was never an option and the mortgage was always real. He is one of the most honest and specific people we have ever had on this show about what entrepreneurship actually looks like when the downside is not a learning experience but a family that doesn't eat. We also talk about his open heart surgery last October, the two weeks he spent unable to check his email, what his company did without him, and what it means when a man who has checked his inbox every single day of his adult life finally gets proof that the thing he built can survive without him. TOPICS COVERED IN THIS EPISODE: Ad fraud 2024, programmatic advertising fraud, invalid traffic IVT, sophisticated invalid traffic SIVT, pre-bid fraud filtering, DoubleVerify, Integral Ad Science IAS, DSP fraud rates, display advertising fraud, bot traffic, click fraud, ad verification, digital advertising waste, media buying fraud, affiliate marketing fraud, Affiliate World Bangkok, AI-generated fraud, machine learning ad fraud, bot detection, fraud detection technology, ad tech supply chain transparency, MRC accreditation, IAB Tag certification, programmatic transparency, brand safety, ad spend waste, Google ad fraud, Meta ad fraud, Facebook ad fraud, walled garden fraud, open exchange fraud Bootstrapped entrepreneurship, serial entrepreneur, dot-com bubble, dot-com crash 2000, Pay for Surf, welfare to wealth, first generation entrepreneur, family entrepreneurship, financial risk, business without venture capital, EOS entrepreneurial operating system, delegation leadership, CEO burnout, founder identity, open heart surgery recovery, work life balance, control freak leadership, email addiction, team building, scaling without funding, bootstrapping multimillion dollar companies Ad tech podcast, digital marketing podcast, programmatic podcast, ADOTAT Show, Pesach Lattin, Rich Kahn Anura, ad fraud podcast, marketing technology podcast, adtech 2024, martech podcast, media buying podcast, performance marketing podcast SPONSORS: Troutman Amin LLP, the law firm that understands ad tech. And Incremental.com, where smart marketers go to measure what's actually working. SUBSCRIBE for weekly conversations with the people who actually run the business of digital advertising, without the talking points, without the spin, and without the bots. ADOTAT. The show the industry didn't ask for but probably needed. 🎵 Copyrighted music licensed from Lickd. https://lickd.co Jerk It Out by Caesars, https://t.lickd.co/l/ynK5DVPgW6R 🎵 Copyrighted music licensed from Lickd. https://lickd.co Kung Fu Fighting by Carl Douglas, https://t.lickd.co/l/75NagjRmYJR 🎵 Copyrighted music licensed from Lickd. https://lickd.co Can't Hold Us (feat. Ray Dalton) by Macklemore & Ryan Lewis, Macklemore, Ryan Lewis, Ray Dalton, https://t.lickd.co/l/aZWaVwdQpOy

Why Your ROAS Is Lying to You: Last-Touch Attribution, Retail Media's Dirty Secret

Mon, 30 Mar 2026 00:15:00 -0700

Skye Frontier of Incremental came on ADOTAT to tell me everything the marketing industry doesn't want you to know. He did not disappoint.We got into why ROAS is the high fructose corn syrup of marketing measurement, how 73% of organizations are still running their entire media programs on a metric that has no proven connection to actual sales, and why the platforms selling you attribution software have absolutely no incentive to fix any of this.Skye has spent his career in measurement and incrementality, which means he has spent his career watching smart people cling to broken metrics for completely rational organizational reasons. He explains exactly why that happens, what it costs, and what actually works instead.We also got into retail media, the $59 billion industry that is quietly charging brands to appear on shelves they already stocked, why closed-loop attribution claims from retail media networks deserve the same skepticism as everything else, and who is actually winning the retail media wars and who is pretending to.Then we talked about AI, agentic marketing, and why throwing artificial intelligence at a last-touch attribution problem does not solve the problem. It just automates the mistake at greater speed and scale.Plus: the color vomit presentation story. The desert island incrementality pitch. Whether Skye would trade his ad server for a fishing pole. And the one belief he holds about this industry that would get him escorted out of a corporate retreat.This is one of the most honest conversations about how marketing measurement actually works that we have put on tape. Watch it. last touch attribution, ROAS, return on ad spend, incrementality, incrementality testing, causal inference, marketing measurement, attribution modeling, multi touch attribution, retail media, retail media networks, Amazon advertising, Walmart Connect, Amazon Marketing Cloud, AMC, retail media attribution, closed loop attribution, programmatic advertising, digital advertising, ad tech, adtech, media buying, marketing analytics, marketing mix modeling, MMM, media measurement, brand measurement, brand equity, AI in marketing, agentic AI, marketing AI, automated media buying, algorithmic bidding, smart bidding, reward hacking, programmatic optimization, CTV measurement, connected TV advertising, digital media, performance marketing, marketing effectiveness, media planning, media strategy, marketing budget optimization, ad spend optimization, Google Ads attribution, Meta attribution, Facebook ads measurement, Amazon ads, sponsored products, retail media spend, first party data, clean rooms, data clean rooms, walled gardens, ad fraud, marketing ROI, incremental ROAS, iROAS, holdout testing, geo experiments, conversion lift, brand lift, marketing KPIs, CMO, marketing leadership, B2B marketing, ad tech podcast, m 🎵 Copyrighted music licensed from Lickd. https://lickd.co My Type by Saint Motel, https://t.lickd.co/l/QqwoDJ3gmvL

Justin Pearse | Thirty Years Covering Ad Tech, Attention Metrics, The Open Web, And Why The Industry Never Actually Dies | ADOTAT Show Season 8

Wed, 25 Mar 2026 00:00:00 -0700

Justin Pearse, editor of New Digital Age and co-founder of BlueStrike Group, joins Pesach Lattin on the ADOTAT Show for a conversation spanning thirty years of digital advertising history, the rise and fall of attention metrics, the future of trade media, the BlueStrike model of owning both a PR agency and a trade publication simultaneously, and why the advertising industry has survived every near death experience thrown at it and will probably survive the next one too.

Justin started as a journalist covering the dot com boom, watched programmatic advertising get built from scratch, covered every major wave of digital media from search to social to CTV to retail media, and co-founded BlueStrike Group and New Digital Age to cover the industry differently than anyone had before. He brings a thirty year perspective that very few people in advertising actually have and even fewer are willing to share this honestly.

In this episode we cover:

Why the advertising industry keeps surviving everything that should kill it
The AI panic in advertising: why it already peaked and what that tells us about how the industry processes fear
The resilience paradox: is the industry genuinely resilient or just world class at kicking the can down the road
Attention metrics: why they emerged, why they are already going off the boil, and what is replacing them
Why outcomes measurement is the next frontier and why most of the industry is still grading its own homework
Retail media as the closest thing to honest attribution the industry has ever produced
The wave theory of innovation: why the best ideas fail not because they are wrong but because the timing is off
The BlueStrike model: owning a PR agency and a trade publication simultaneously and why radical transparency makes it work
Why people who have actually worked in the industry write better about it than journalists who have not
The decimation of trade press and the unexpected renaissance happening right now
Bruce Daisley, love your work, and what building teams around people actually looks like in practice
Why the dot com era was the greatest entrepreneurial moment in history and what it felt like to cover it from the press side
What thirty years of chronicling the industry actually teaches you about where it is going next
Why the average CMO in 2026 is fundamentally different from the average CMO ten years ago
The black box era of programmatic: why it ended not because the industry fixed it but because clients got educated enough to demand better
What younger Justin should have done earlier and what he would tell anyone starting out in the industry today
The legacy question: what does it mean to actually push an industry forward

Whether you work in programmatic advertising, digital media, ad tech, trade publishing, attention metrics, retail media, marketing technology, media buying, brand strategy, or content marketing, this conversation will give you a perspective on where the industry came from and where it is actually going that you will not find in a conference keynote or a vendor white paper.

CHAPTERS: 00:00 Introduction 02:00 Why the industry never actually dies 06:00 The AI panic and what it tells us 10:00 The resilience paradox: survivor or can kicker 15:00 Attention metrics: rise, peak, and what comes next 21:00 Outcomes measurement and grading your own homework 27:00 Retail media and honest attribution 32:00 The BlueStrike model explained 38:00 Owning a PR agency and a publication simultaneously 43:00 The trade press decimation and renaissance 48:00 Bruce Daisley and building teams around people 53:00 Thirty years of dot com to now 58:00 What younger Justin should have done earlier 62:00 The legacy question

TAGS: ad tech podcast 2026, digital advertising trends, attention metrics advertising, programmatic advertising history, trade media advertising, retail media attribution, outcomes measurement advertising, Justin Pearse, New Digital Age, BlueStrike Group, ADOTAT Show, Pesach Lattin, advertising industry resilience, dot com era advertising, AI advertising 2026, CMO strategy 2026, advertising measurement, vanity metrics advertising, viewability advertising, brand safety, ad tech trade press, B2B media publishing, PR agency trade publication, advertising podcast, media buying strategy, programmatic buying, cookie deprecation, privacy advertising, contextual advertising, advertising attribution, marketing measurement, advertising ROI, media strategy, digital media trends, advertising industry history, advertising innovation, gaming advertising, CTV advertising, connected television, streaming advertising, walled gardens, first party data, identity resolution, advertising technology, martech 2026, advertising creative measurement, advertising outcomes, retail media networks, advertising industry future, advertising people, advertising culture, Bruce Daisley, joy of work, workplace culture advertising, London ad tech, UK advertising industry, European advertising, trade publishing model, media business model, revenue diversification publishing, audience first publishing, advertising black box, programmatic transparency

ABOUT THE ADOTAT SHOW: The ADOTAT Show with Pesach Lattin is the advertising and marketing technology industry's most irreverent and honest podcast. No PR speak. No vendor talking points. No polite nodding at things that do not make sense. Just the people who actually built this industry telling you what they actually think. New episodes every week. Subscribe so you do not miss what comes next.

SUBSCRIBE TO ADOTAT+ for the full three part written series on Justin Pearse, plus every premium episode, analysis, and industry breakdown at ADOTAT.com

The ADOTAT Show is sponsored by Troutman Amin LLP and Incremental.com

Jeremy Hlavacek | The Open Web Is Over, CTV Is A Mess, And Your Data Is Lying To You | ADOTAT Show Season 8

Tue, 24 Mar 2026 00:00:00 -0700

Jeremy Hlavacek, former VP at The Weather Company, IBM Watson Advertising, and Experian Marketing Services, joins Pesach Lattin on the ADOTAT Show for one of the most honest conversations about the state of digital advertising, programmatic, identity resolution, and connected television that you will find anywhere in 2026.

Jeremy built one of the first programmatic publisher operations in the industry at The Weather Company, ran revenue strategy at IBM Watson Advertising, and led identity and data strategy at Experian Marketing Services before launching his independent consulting practice. He has been inside every major wave of digital advertising at exactly the moment it mattered most.

In this episode we cover:

Why the open web advertising model is structurally degrading and what replaces it
The island paradigm: how TikTok, Instagram, YouTube and streaming platforms have replaced the open web and what that means for publishers and advertisers
Why the deterministic versus probabilistic identity debate is the wrong question entirely
What signal agnostic identity strategy actually means in plain English
Why CTV targeting works completely differently than the conference stage version suggests
How the death of the cable bundle accidentally broke identity in ways nobody anticipated
Why the programmatic industry was too Wild West for too long and what it actually cost
The cookie as accidental infrastructure: free, ubiquitous, never designed for identity, and somehow the thing everyone built on
Why context is the missing variable that identity alone cannot solve
What thirty years across startups, Weather Company, IBM, and Experian actually teaches you about building a career in a volatile industry
Why the Wanamaker quote still applies in 2026 and what that means for everyone selling measurement solutions
The open web idealism versus the reality of what an unregulated information ecosystem actually produces
Why his ten year old son thinks the internet is for old people and why Jeremy thinks the kid is right

Whether you work in programmatic advertising, digital media, ad tech, publisher monetization, connected television, identity resolution, data strategy, marketing technology, or media buying, this conversation will change how you think about where the industry is actually going versus where the conference keynotes say it is going.

CHAPTERS: 00:00 Introduction 02:30 The open web is for old people 08:00 The island paradigm and what it means for publishers 14:00 Follow the money: why the chaos is completely rational 19:00 The programmatic dream versus the programmatic reality 26:00 Signal agnostic identity strategy explained 33:00 CTV targeting: promise versus reality 41:00 The missing variable: context 48:00 Thirty years of hard lessons 55:00 The LSE idealist meets the industry reality

TAGS: programmatic advertising 2026, digital advertising trends, connected television advertising, CTV targeting, identity resolution, third party cookie deprecation, open web advertising, publisher monetization, ad tech podcast, digital media strategy, marketing technology, martech, data strategy, advertising measurement, Jeremy Hlavacek, ADOTAT Show, Pesach Lattin, Weather Company programmatic, IBM Watson Advertising, Experian Marketing Services, signal agnostic identity, deterministic vs probabilistic, first party data strategy, retail media, streaming advertising, walled gardens advertising, ad tech 2026, programmatic buying, trading desk, identity graph, hashed email, mobile advertising ID, cookie deprecation, privacy advertising, contextual advertising, brand safety, advertising podcast, media buying, CMO strategy, marketing measurement, advertising ROI, ad fraud, viewability, attention metrics

SUBSCRIBE TO ADOTAT+ for the full three part written series on Jeremy Hlavacek, plus every premium episode, analysis, and industry breakdown at ADOTAT.com

The ADOTAT Show is sponsored by Troutman Amin LLP and Incremental.com

Your AI Is Just Stupid Faster | Matt Spiegel TransUnion | ADOTAT Show Season 8

Mon, 23 Mar 2026 00:00:00 -0700

Everyone in ad tech slapped AI-powered on their homepage and called it a product update. Matt Spiegel calls it what it is.

Matt Spiegel — founder, Omnicom exec, programmatic pioneer, and EVP of True Audience Growth and Strategy at TransUnion — sits down with Pesach Lattin to deliver the most uncomfortable truth in digital advertising right now: AI doesn't solve broken data problems. It amplifies them.

In this episode we cover:

The real reason cookie deprecation was never the crisis everyone claimed
How the industry went from mass media to programmatic to identity — and what comes next
Why marketers with 16 martech solutions have a junk drawer, not a strategy
The "easy button" evolution: TV, ad networks, walled gardens — same mistake, different decade
Why 62% of marketers are confidently measuring the wrong things
How gen AI will eventually make precision marketing easier — but only if you fix the foundation first

Matt Spiegel has been riding every wave in digital advertising since the late 90s, from founding Resolution Media at 25 to running identity strategy at TransUnion. He's not here to sell you anything. He's here to tell you what's actually broken.

Season 8. Episode 1. We're back.

🎙️ Host: Pesach Lattin | ADOTAT 📍 Guest: Matt Spiegel | TransUnion

Sponsors: ⚖️ Troutman Amin LLP 📊 Incremental.com

Stay bold. Stay curious. Know more than you did yesterday.

#AdTech #AI #DigitalMarketing #ProgrammaticAdvertising #MarTech #IdentityResolution #DataStrategy #Measurement #ADOTATShow #TransUnion #MattSpiegel #Season8 #PesachLattin

He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Adtech

Mon, 09 Mar 2026 02:00:00 -0700

He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Jordan Greene has spent 25 years collecting unpopular opinions about digital advertising and occasionally being proven right about all of them. As co-founder and Chief Media Officer of Alpha Precision Media -- the only NMSDC-certified minority-owned Amazon ecosystem partner in the country -- he has watched mobile advertising grow from carrier-based WAP pages into a $200 billion industry, and he is now making the same bet on connected television that most of the industry is still too nervous to make out loud. His position: CTV CPMs are too low. Not all of them. But enough of them that the entire upfront conversation is happening around the wrong number. He will explain exactly why, with the kind of specificity that makes media buyers deeply uncomfortable. We also get into: 🎮 The Twitch experiment that may have been the most expensive production ever put on the platform, what it proved about branded content, and why the chat told them everything they needed to know before the campaign data did 🏀 Undeniable -- the women's basketball show produced by Cynthia Cooper, Asia Wilson, and Cameron Brink, and why Jordan thinks female sports is the most undervalued media bet in advertising right now 📊 The Plural acquisition -- the data company built on Census Bureau methodology that Jordan claims delivers 30 to 60 percent stronger demographic targeting than standard segments 💰 The streaming wars endgame -- Amazon has $72 billion in cash. Paramount has $3 billion. Jordan has thoughts. 🎯 Why your CMO keeps asking for Disney Plus even after they told you they wanted audience-first buying, and what that says about the gap between what brands say and what their agencies actually do Plus: Pat Riley, George Carlin, Thomas Keller, the greatest Twitch chat in advertising history, a QSR client who ran back to NCAA basketball, and one man's completely unreasonable optimism about the future of connected television. Jordan Greene is either two years ahead of the industry or two years ahead of reality. Watch and decide for yourself. 🔔 Subscribe to ADOTAT for the full three-part written series, including the paywalled deep dives on Alpha's business model, the Plural acquisition, and the content-driven advertising bet: adotat.com 📧 Subscribe to the ADOTAT newsletter -- the most widely read trade publication in digital advertising that tells you what everyone else is afraid to say. Sponsored by: Troutman Amin LLP -- The TCPA attorneys you call before the class action, not after. troutmanamin.com Incremental.com -- Measure what's actually working. incremental.com

He Milked Cows Before He Milked Data — Tim Armstrong on Why AI Can't Fix Stupid | ADOTAT Show

Wed, 04 Mar 2026 00:00:00 -0700

116 views Feb 26, 2026 #AI #audio #podcasting

Tim Armstrong went from a dairy farm in rural New Zealand to leading digital transformation at Mangrove Digital in Australia. Somewhere between herding 200 cows through lightning storms at 5 a.m. and optimizing programmatic supply paths, he picked up a take so hot it might melt your entire AI strategy: People still matter more than your algorithm. Yeah. We said it. In this episode of the ADOTAT Show, Pesach Lattin sits down with Tim to talk about why 53% of marketers think their AI is underwhelming (they're being generous), why companies are firing humans based on vibes and pitch decks, why soft skills are the actual hard part, why audio advertising is the dark horse nobody's betting on, and why the ad tech industry has an "artificial complexity" problem that Tim is absolutely done tolerating. Also: desert islands, Dave Grohl on driftwood guitar, Elon Musk building coconut blockchains, and why Tim's three-year-old thinks dad just "goes to work." If you've ever sat in a meeting where someone said "let's leverage AI to synergize our pipeline" and wanted to scream — this episode is for you. Stay Bold. Stay Curious. Know More Than You Did Yesterday. #adtech #AI #programmatic #digitaladvertising #podcasting #audio #adotat

Frazer Locke Won't Say Adtech"Broken" But His Eyes Are Screaming It | ADOTAT Show

Mon, 23 Feb 2026 00:00:00 -0700

Frazer Locke has 34 years of retail and ad tech scars. He spent a decade inside Amazon building the ads machine before anyone took it seriously, and now he's SVP of International Sales at TripleLift, the creative SSP trying to keep retail media from becoming an unwatchable Blade Runner hellscape of infinite ads.

In this episode of the ADOTAT Show, Pesach Lattin sits down with Frazer to talk about what's actually broken in retail media (even though he's too British to use that word), why frequency capping is a sanity check the industry is failing, what he learned from Seth Dallaire in the early Amazon Ads trenches, why Aldi and Lidl might be the dark horses nobody's watching, and whether full funnel measurement is real or just a really convincing PowerPoint slide.

We also strand him on a desert island with Superman, Tom Hanks, and a British comedian you've never heard of. It goes exactly how you'd expect.

🔥 WHAT WE COVER: 0:00 - Intro 0:56 - Who is Frazer Locke 2:42 - Career journey from Sainsbury's to Amazon to TripleLift 3:51 - What's broken in brand-consumer relationships 5:29 - The refresh ad problem nobody asked for 7:08 - When ad tech rewrote the retail playbook 8:37 - Retail media internationally vs the US 9:54 - If 1991 Frazer walked into today's office 11:23 - What separates real integration from bolt-on media 13:12 - Creative tech: innovation or automated mediocrity 16:02 - Is TripleLift still just an SSP? 17:50 - Cultural vs technological barriers to creative innovation 19:02 - Does contextual advertising actually work? 19:56 - AI-generated dynamic supermarket shelves 20:26 - The Aldi and Lidl retail media dark horse theory 21:40 - Retail media gold rush or cable TV fragmentation? 22:06 - Does full funnel measurement actually exist? 25:47 - Is retail media brand building or a click casino? 26:43 - Sacred cows: what would Frazer burn down? 28:16 - Programmatic transparency or smarter ways to hide fees? 30:35 - Will most DSPs exist in 10 years? 31:36 - If publishers and advertisers swapped roles 32:30 - Leadership across continents and time zones 33:28 - LinkedIn leadership vs real leadership 34:42 - Are we over-romanticizing culture? 35:32 - Desert island companions 39:04 - AI takes over: first question to robot overlords 39:29 - What the island teaches about ad tech 40:02 - What drives Frazer when the decks close 41:23 - The Seth Dallaire mentor lesson 44:00 - Frequency capping as industry sanity check 44:44 - If not advertising, then what? 45:22 - Legacy: what Frazer wants to be remembered for

📰 READ THE FULL BREAKDOWN on ADOTAT.com — including the ADOTAT+ deep dive on what Frazer was too diplomatic to say out loud, why he really left Amazon, and whether "creative SSP" is genius positioning or a holding pattern.

👉 Subscribe to ADOTAT+ for the inside baseball: [link]

🎙️ THE ADOTAT SHOW — where we cut through the buzzwords, the hype decks, and the endless talk of revolutionary solutions to talk about who's actually moving the needle in advertising. Hosted by Pesach Lattin.

Be bold. Be curious. Know more than you did yesterday.

💼 SPONSORS: Troutman Amin LLP — the ad tech lawyers who actually get it Incremental — measure what actually moves the needle

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Loaded with the high-search-volume terms: retail media, programmatic advertising, Amazon Ads, connected TV, DSP, SSP, digital marketing, e-commerce, creative technology, and brand building.

Programmatic Is Just Capitalism at Its Worst | Liz DeAngelis on Attribution Theater, Performance CTV

Tue, 17 Feb 2026 00:15:00 -0700

Liz DeAngelis from Brainlabs joins Pesach Lattin on the ADOTAT Show to tear apart everything the ad tech industry pretends is working. From programmatic advertising's broken incentives to why attribution is theater, why video completion rate is an emotional support KPI, and why cheap never actually means efficient, this conversation pulls no punches. Liz has seen it all. Mobile app marketing. The Ad Council's COVID-19 vaccine campaign. Growth at Monks. And now leading programmatic strategy at Brainlabs where she's asking the questions nobody wants to answer: does any of this actually drive business impact or are we just funding a swamp? We get into the Pinterest CTV Scientific acquisition and what it means for intent-based TV buying, why "performance CTV" is a branded concept and not a real capability, why Google can't reconcile its own platforms, why display advertising destroyed itself through measurement, why agencies can't figure out which team owns new channels, and what actually breaks first when growth outpaces maturity. Plus: hustle culture is dead, founder intuition is bullshit, and the opinion Liz softens in public but holds privately is that advertising has ruined a lot of the internet.

Gaming's $200 Billion Blind Spot with Itamar Benedy of Anzu.io | Why Brands Are FINALLY Waking Up

Mon, 09 Feb 2026 00:00:00 -0700

Gaming is the single largest media channel on the planet. Bigger than streaming. Bigger than social media. Bigger than CTV. 3.5 billion people play at least one game every month — that's 90% of everyone connected to the internet. And yet the advertising industry has spent the last two decades pretending gaming doesn't exist. In this interview, I sit down with Itamar Benedy, the founder and CEO of Anzu, the company pioneering programmatic in-game advertising with native 3D ad placements inside video games. After eight years building Anzu, Itamar says they haven't even hit 1% of the journey — and explains why that's both the most honest and the most terrifying thing a founder can admit. We dig into why "the year of gaming advertising" has been promised every single January since the Blackberry era and never delivered. Why brands are finally moving budget into gaming — some because the performance arbitrage is undeniable, others because every other channel is collapsing under them. And some just because McKinsey told them to. We break down the infamous Netflix campaign disaster — when Netflix ran ads inside games telling players to stop playing and go watch Netflix — and why that's the perfect case study for everything brands get wrong about gaming audiences. The irony? Netflix is now a gaming company with an ad-supported tier as its fastest-growing revenue line. Itamar explains why lumping 3.5 billion people into one category called "gamers" is the laziest move in media buying, why in-game advertising is essentially digital out-of-home but with actual measurement and targeting, and why the gaming industry sabotaged its own advertising potential for years by going to war with the companies that make advertising work. This conversation is essential viewing for CMOs, media buyers, brand strategists, ad tech professionals, and anyone trying to understand where attention is actually going in 2025 and beyond. ABOUT ITAMAR BENEDY: Itamar Benedy is the founder and CEO of Anzu, a leading in-game advertising platform that delivers programmatic, brand-safe ad placements rendered natively in 3D within video game environments. Anzu works with major brands and game publishers to bridge the gap between where audiences spend their time and where advertising dollars actually go.

Sam Bloom on AI Hype, CTV's Growing Pains & Why Two People in a Garage Scare Him

Tue, 03 Feb 2026 09:00:00 -0700

Sam Bloom, Head of Partnerships at PMG, returns to the ADOTAT Show for round two. Either that's heroic or deeply concerning. In this episode, Sam gets brutally honest about the AI hype cycle flooding ad tech, why most "agentic" tools are just the same old crap with a .ai domain, and how to tell the difference between real innovation and vendor theater. He breaks down his two-question filter that every pitch must pass, explains why 70% of agency time disappears into work nobody enjoys, and reveals why he fears two people in a garage more than the big holding companies. We also dive deep into CTV's graduation from high school (still figuring out laundry), why attention metrics are overrated, the coming tsunami of AI slop hitting connected TV, and how retail media is becoming identity infrastructure for a post-cookie world. Plus: the transparency paradox, why CMOs keep signing deals with agencies whose profits depend on opacity, and what happens when agencies disappear entirely. 🔥 IN THIS EPISODE: 00:00 - Intro 02:15 - The AI Hype Cycle: Sorting Wheat from Slop 08:30 - Sam's Two-Question Vendor Filter 12:45 - What "Agentic" Actually Means (And How It's Abused) 18:20 - The 70% Problem: Why Agency Work Sucks 24:00 - Mental Health in Advertising 28:15 - The Garage Threat: Why Small Teams Win 35:40 - What AI Cannot Replace 42:00 - CTV: Graduating High School 48:30 - Why Attention Metrics Are Overrated 54:15 - The AI Slop Tsunami Coming to CTV 59:00 - Retail Media as Identity Infrastructure 1:05:30 - The Measurement Reckoning: Killing Last-Click 1:12:00 - The Transparency Paradox 1:18:45 - What Clients Actually Need 1:24:00 - The Agency Extinction Scenario 📢 SPONSORS: Troutman Amin LLP - https://www.troutmanamin.com/ Incremental - https://www.incremental.com/ 🎙️ ABOUT THE ADOTAT SHOW: The ADOTAT Show with Pesach Lattin. Where ads get torched, truth gets told, and the industry pretends not to read us. Stay Bold. Stay Curious. Know More Than You Did Yesterday. 👉 SUBSCRIBE for weekly episodes with the sharpest minds in advertising, media, and ad tech. CONNECT WITH US: 🌐 Website: https://www.adotat.com 📧 Newsletter: https://new.adotat.com 🐦 Twitter: https://x.com/pesach_lattin?lang=en 💼 LinkedIn: https://www.linkedin.com/in/pesach-lattin/ #AdTech #DigitalMarketing #AI #ArtificialIntelligence #CTV #ConnectedTV #RetailMedia #ProgrammaticAdvertising #MediaBuying #MarketingStrategy #AgencyLife #PMG #SamBloom #ADOTATShow #PesachLattin #MarketingPodcast #AdvertisingPodcast #MediaPlanning #Attribution #Transparency #AdAgency #MarketingTech #MarTech Tags: sam bloom, pmg, adotat show, pesach lattin, ad tech, advertising technology, ai in advertising, agentic ai, connected tv, ctv advertising, retail media, retail media networks, programmatic advertising, media buying, digital marketing, marketing strategy, agency life, marketing podcast, advertising podcast, ai hype, attention metrics, last click attribution, incrementality, media mix modeling, transparency in advertising, principal media, holding companies, marketing technology, martech, cmo, media planning, ad agency, future of advertising, ai slop, streaming advertising

Bob Lord Escaped Advertising and Came Back Angrier

Mon, 26 Jan 2026 04:00:00 -0700

Bob Lord: The Quantum Computing Defector Who Escaped Advertising, Spent 8 Years Learning How Technology Actually Works at IBM, and Then Came Back to Burn Down the FTE Model

Here's a career arc that sounds like a fever dream: He ran Razorfish, sold it to Microsoft, sold it again to Publicis, became president of AOL during Verizon's $4.4 billion acquisition, then completely abandoned advertising to become a senior vice president at IBM where he got "steeped in large language models, neural networks, quantum computing" and learned to track a single product floating somewhere in the South China Sea. Now he's back as President of Horizon Media—one of the largest independent agencies in the country with $10 billion in billings—and he has some thoughts about why everything is broken.

In this wide-ranging conversation, Bob Lord walks us through the career nobody plans, the lessons that shaped how he operates, and why he thinks the entire agency compensation model is a dying relic that's holding the industry hostage.

We get into:

The great escape and return: Why would anyone leave advertising at the top of their game, spend nearly a decade at IBM learning about quantum computing and supply chain software, and then voluntarily come back to an industry that had only gotten more chaotic in his absence?
The damning comparison: At IBM, Lord could track a single product across global supply chains and tell you exactly when it would dock in San Francisco. Meanwhile, back in advertising? "I still couldn't tell a marketer how their campaign ran in the last week. Something went wrong."
The Rube Goldberg problem: More ad tech vendors. More data companies. More martech platforms. More confusion. More complexity. Less clarity. The industry spent a decade building an elaborate machine and forgot what it was supposed to be making.
The FTE model must die: Lord is pitching clients on performance-based compensation tied to actual business outcomes—not marketing qualified leads, not downloads, but actual transactions. Cars sold. Internet packages purchased. Widgets moved. "If I can swap out technology and cut the staff by a third—shouldn't that be the model?"
The boots story: How a 19-year-old Bob Lord on a GM factory floor learned the hard way that not everyone operates from goodness—a lesson that's guided his trust-but-verify approach for four decades.
Growth and comfort don't coexist: The mantra he picked up from IBM's Ginni Rometty that sounds like a LinkedIn platitude but that Lord means literally. He talks about being in the "muddy middle" at Horizon—knowing where he wants to go, not having all the answers, watching everyone's role change in real time.
The first P&L: The exhausting, trial-by-fire experience of running a $20 million business in North Carolina with no idea how to hire, fire, or run a sales department—and why he keeps putting himself through these sink-or-swim moments decade after decade.

Adtech & AI: Built not Bullshit with Jason White of Mula AI

Thu, 22 Jan 2026 00:00:00 -0700

Jason White has spent 20+ years actually BUILDING technology at Viacom, OpenX, CBS, Fox MySpace, and multiple startups. Unlike the PowerPoint warriors flooding LinkedIn, he's coded real systems, invented RTB structures, and survived every hype cycle from the dot-com bubble to today's AI frenzy. In this brutally honest conversation, Jason exposes: ❌ Why 60-70% of "AI features" are just rule-based logic with an LLM wrapper ❌ The platform risk nobody talks about (spoiler: when ChatGPT builds your feature, you're done) ❌ Why ChatGPT is only right 50% of the time—and argues when it's wrong ❌ How ad blockers are inexplicably allowed in buying platforms ❌ Why programmatic "transparency" is the industry's biggest joke ❌ The real reason companies blow $100M on shiny objects (metaverse, anyone?) ✅ But also what ACTUALLY works: ✅ The three-circle test for real innovation (save money + bandwidth + revenue = unicorn) ✅ Why ad networks worked better than what replaced them ✅ How to build culture that doesn't turn teams into "office hostages" ✅ The future of AdCP and agents talking to each other ✅ Why democratizing information still matters 🔥 CONTROVERSIAL TAKES: "Programmatic guaranteed pricing makes no sense" - Google's $0.40 on $2 CPM vs $6 on $30 CPM "SSPs were taking 30-50% margins as intermediaries" "The Trade Desk hasn't integrated with a new SSP in 8 years" "Token costs are going to rise—this automation party won't last" "ChatGPT will lose a billion dollars a month... not for long" 📊 BY THE NUMBERS: 60-70% of AI features are just rule-based logic AI costs went from $50/month to $1,000/month in one year 30-50% margins taken by intermediary SSPs Only 10% of companies survive hype bubbles—but they change the world 🎯 WHO IS JASON WHITE? 20+ years building advertising technology across: Fox MySpace (invented client-side programmatic) CBS Interactive (built MyAds) OpenX (ad exchange infrastructure) TrueCar (growth) Arena Group (revenue turnaround) Jiffy AI (RPA-based ad operations) Mula (current: combining ML, RTB, header bidding, analytics) Survived: dot-com bubble, ad networks, programmatic, mobile, and now AI hype 🗣️ QUOTES THAT HIT DIFFERENT: "I've never seen an absolute. I immediately discount it when somebody says everything." "There's little people behind the green curtain running data back and forth." "Maybe if ad networks were just transparent with their margins..." "Culture is how people behave when things go wrong, not the posters you put up." "My religion is democratizing information." "Life is what happens when you're busy making other plans." 📚 READ THE FULL SERIES: This interview is being turned into a 4-part article series: Part 1: The AI Hype Bubble (FREE) Part 2: Revenue Discipline in the Age of Shiny Objects (FREE) Part 3: The Programmatic Paradox (PAID) Part 4: The Future of Advertising Technology (PAID) 🔔 SUBSCRIBE for more unfiltered conversations with people who actually build technology instead of selling PowerPoint decks. 👍 LIKE if you're tired of AI theater and want to hear the truth. 💬 COMMENT: What's the biggest BS claim you've heard about "AI" in your industry? 🎙️ The ADOTAT Show Hosted by Pesach Lattin Where we separate real innovation from LinkedIn theater #AIinAdvertising #AdTech #Programmatic #ChatGPT #MarketingTechnology #DigitalAdvertising #AdOperations #SSP #DSP #AIHype #TechForGood #StartupLessons #JasonWhite #ProgrammaticAdvertising #AdExchange #RevenueGrowth

Adtech: Household Identity Versus the Buzzwords. Jason Manningham of Blockgraph

Mon, 19 Jan 2026 04:00:00 -0700

Local TV has been written off as plumbers, pizza shops, and leftover budgets for far too long. Jason Manningham is here to explain why that take is lazy, expensive, and wrong. In this episode of The ADOTAT Show, Pesach Lattin sits down with Blockgraph CEO Jason Manningham to unpack the part of the TV ecosystem everyone pretends to understand and absolutely does not. We dig into why local advertising is actually a $170B market, why zip codes are a blunt instrument, and why proximity and household identity outperform the buzzword soup most decks are built on. This conversation covers: Why local TV is bigger than national TV, and why brands keep missing it Household identity vs “targeting a person” on a shared screen Why IP targeting is mostly fiction and why geo still matters when done right Attribution dashboards as cosplay and the limits of last-click thinking Currency wars, outcomes measurement, and why Nielsen isn’t the whole story What AI gets wrong about TV and why the real world still matters Why most “performance TV” claims collapse under basic scrutiny No hype. No vendor theater. Just infrastructure, incentives, and the uncomfortable math underneath modern TV advertising. Sponsored by: Troutman Amin LLP – When ad tech deals get complicated, regulated, or quietly risky. Incremental.com – Because lift beats vibes, and proof beats promises. This is The ADOTAT Show. Stay Bold, Stay Curious, and Know More than You Did Yesterday.

The Adtech Metadata Apocalypse with Nick Stark

Tue, 13 Jan 2026 05:00:00 -0700

Nick Stark didn’t come on The ADOTAT Show to talk about “the future of CTV” in soft-focus buzzwords. He came to talk about why connected TV advertising quietly bleeds money every day and why most of the industry pretends it’s normal. Nick is the CEO of GoGoCTV, a company that exists for one uncomfortable reason: streaming ads are often built on bad metadata, missing signals, broken ad plumbing, and contracts nobody audits after signing. If you’ve ever seen premium CTV inventory monetize like clearance-bin display, this episode explains exactly how that happens and why it keeps happening. We unpack how a single missing metadata field can slash revenue by up to 90%, why “data-driven marketing” often means “staring at dashboards you don’t fully understand,” and how optimization culture turned creativity into a hostage negotiation with math. Nick breaks down dirty vs missing metadata, IVT detection gone sideways, why new devices get punished for not being on whitelist spreadsheets, and how “fixed pricing” quietly sabotages performance in a dynamic market. There’s also a blunt conversation about: CTV ad tech infrastructure and ad serving Metadata hygiene, data quality, and monetization leakage Programmatic advertising myths and supply chain confusion IVT, SIVT, fraud detection, and false positives Attention economics vs impressions vs results Dynamic pricing, floor management, and latency realities Why audits matter more than optimism Why half the industry is confident their stack works and wrong Plus desert-island adtech hypotheticals, a reality check on AI in advertising, why consultants behave exactly like mosquitoes, and an honest look at leadership when everything runs in milliseconds and ego runs in seconds. If you work in CTV, streaming advertising, programmatic media, ad operations, ad tech infrastructure, media buying, data engineering, or revenue optimization, this episode is required listening. If you don’t, it’s still a great tour of how complex systems fail politely while everyone nods. Huge thanks to our sponsors: Troutman Amin LLP, because when ad tech deals get strange, you want lawyers who actually understand how this industry breaks. Incremental.com, because outcomes beat vibes, lift beats dashboards, and proof beats promises. This is The ADOTAT Show. Stay Bold, Stay Curious, and Know More than You Did Yesterday.

ADOTAT Adtech: The Adults Are Talking: Identity, Outcomes, and the End of Adtech Fantasy Camp

Tue, 13 Jan 2026 00:15:00 -0700

Founders love telling you they’re “building the future.” Most of them are really just building new ways to charge you for the same old chaos. On this episode of The ADOTAT Show, Pesach Lattin runs a rare double-header: Amol Waishampayan (the product philosopher behind Full Throttle AI) and David Regn (the guy who helped build Stream into a 27-year force of nature without lighting the building on fire). Together, they walk straight into adtech’s identity problem and do the unthinkable: talk like adults. Topics include: First-party identity: why the industry treated it like optional kale until the cookies started entering hospice care “95%+ confidence” household identity: less magic, more math, way more uncomfortable truths Third-party data: useful, sure… if you enjoy navigating by fog Mid-market miniaturization: why measurement is finally getting shrink-wrapped instead of locked behind enterprise gates Automation: the kind that replaces five humans and three spreadsheets, not the kind that needs constant supervision and snacks Leadership delusion: why “tools” won for so long and “outcomes” got avoided like an audit Desert island adtech: no dashboards, no WiFi, just coconuts and the terrifying realization you might need common sense Also: Flash nostalgia, Newgrounds deep cuts, and Pesach attempting to strand two executives on an island for content. Because this is what passes for “media” now. Stay Bold, Stay Curious, and Know More than You Did Yesterday.

Inside Pontiac’s CTV-First DSP: How Keith Gooberman Built the Only Architecture That Actually Understands Television

Mon, 01 Dec 2025 00:00:00 -0700

If you’ve ever wondered why half the industry still behaves like cookies are a personality trait, welcome to the episode that’s about to ruin a lot of vendor slide decks. Rabbi Pesach Lattin breaks down how Keith Gooberman, founder of Pontiac Intelligence, quietly engineered one of the only CTV-first DSPs that isn’t dragging a decade of open-web baggage behind it like a wounded pack mule.

This isn’t your standard adtech kumbaya chat.

This is the part where we look under the hood, point at the wires, and ask why everyone else keeps pretending their bidders “support CTV” while behaving like they’re still loading banners on a recipe blog in 2013.

Here’s what we cover (and why CTV vendors should start sweating):

• The Pontiac DSP’s stateless, cookieless-by-design architecture

Keith Gooberman didn’t “go cookieless.”

He built a bidder that never needed identity maps, lookup tables, sync storms, or any of the legacy machinery that makes other DSPs choke during high-volume TV moments.

• Why legacy optimization fails on CTV every single time

CPM-chasing, remnant-sniping, bid-density “AI” that was fine for the open web but collapses the moment it touches premium pods.

If your CTV campaigns feel like chaos, this is why.

• How CTV really operates

Pods, rotations, pacing windows, dayparts, MVPD pipes, app-level supply differences, publisher metadata games, curated PMPs, and the real economics behind premium impressions.

The stuff no one says out loud on stage.

• The new DSP model Pontiac proved is the future

Small. Lean. Stateless. Infrastructure-like. Built for curated CTV, not welded onto a display bidder with duct tape and optimism.

And yes, it’s packed with keyword fuel for the YouTube gods:

Keith Gooberman, Pontiac Intelligence, Pontiac DSP, CTV advertising, CTV-first DSP, programmatic CTV, connected TV strategy, premium video advertising, identity-free bidding, stateless bidder, SSP CTV integrations, curated PMP strategy, Roku ads, Amazon Fire TV advertising, MVPD CTV supply, predictive allocation, pod-level pacing, programmatic optimization, DSP engineering, adtech architecture, supply path optimization, premium video supply, cross-screen strategy, streaming adtech trends, advanced TV advertising, privacy-safe programmatic, cookieless DSP design, 2025 CTV buying.

Why this episode matters more than your fifth “What’s Next in CTV?” webinar of the month

Because this isn’t hype.

It’s the forensic breakdown of how one DSP actually solved the physics of television while everyone else tried to rebrand their failures as “AI-driven.”

Because Keith Gooberman didn’t follow the industry map — he burned it and built something that actually respects CTV’s structure, rules, and supply constraints.

Because if you’re buying CTV, planning budgets, leading a media team, building a platform, or just trying not to embarrass yourself in the next meeting about streaming strategy, this is the stuff you can’t afford to misunderstand anymore.

And if you want the version with the spicy parts I can’t say on YouTube without getting emergency calls from PR teams, that’s waiting inside ADOTAT+.

Stay Bold, Stay Curious, and Know More than You Did Yesterday.

Cloud Gaming Ends Consoles -- the Adtech Venture with Dave Madden

Mon, 24 Nov 2025 00:00:00 -0700

Dave Madden is the rare executive who doesn’t just have stories. He has receipts. In this episode of The ADOTAT Show, we walk straight into the eye of modern gaming, advertising, cloud chaos, and one of the wildest brand partnerships ever attempted. It’s a full tour of an industry desperately trying to innovate while tripping over its own jargon.

Dave takes us all the way back to his WildTangent years, where rewarded ads were born long before today’s pitch decks pretended to invent them. He breaks down how he and Alex St. John reunited after decades apart, why a “barn full of PhDs” might actually be the future of cloud gaming, and how Playcast.io could rewrite discovery, access, and game economics in a way hyperscalers probably don’t want you thinking about.

We also get the uncensored version of the Titanfall-Mt. Dew-Doritos incident: a global promo with hundreds of millions of packages already printed, sitting on shelves, while the game itself flirted with a delay. Dave describes the moment he realized the entire operation could implode. And what he did next. Survival mode, not spin.

From there, we dive into Dave’s unfiltered assessment of adtech’s chronic delusion problem. He talks about “vaporware,” Cannes cosplay, and the industry’s obsession with pretending innovation is whatever shiny buzzword someone stapled to a slide last week. His quote about adtech being “an industry of lampreys sitting on the back of a whale” is the kind of line that should probably be printed on a plaque and sent to every CMO.

We talk brand soul, too. Dave walks us through the Lululemon campaign that almost got Duke Stump fired but ended up saving the brand. He breaks down why some brands should be excommunicated from the Church of Authenticity entirely, and why gamers don’t hate ads—they hate being treated like idiots. There’s a difference.

We wrap with the desert-island picks, the identity that actually matters when everything collapses, and the “achievement unlocked” Dave wants on the final screen of his life. Spoiler: it’s not about titles. It’s about people.

If you want the real story of where gaming and adtech are heading—not the sanitized conference version—this is the episode. Pour a drink, cancel your next meeting, and watch a master dismantle the mythology.

Stay Bold, Stay Curious, and Know More than You Did Yesterday.

AI & Advertising: Anne Coghlan Takes a Blowtorch to Ad Tech: AdCP, Agentic AI

Mon, 17 Nov 2025 09:00:00 -0700

Strap in. Anne Coghlan — co-founder of Scope3 and one of the few adults supervising the industry’s AI experimentation — joins The ADOTAT Show to explain why the ad-tech ecosystem is teetering on the edge of a long-overdue reckoning.

If you’ve ever tried to understand programmatic and ended up feeling like you were reading a ransom note assembled from mismatched acronyms, Anne is here to decode the mess. She walks through why AI agents shouldn’t be treated like futuristic prophets, but rather like “smart interns” who need guardrails, human supervision, and — most importantly — a protocol that prevents them from burning the house down.

We dive deep into the logic, engineering, governance, and sheer absurdity of a marketplace where one publisher can somehow have 24,000 resellers, entire layers profit from “data mud,” and MFA sites thrive by gaming the gaps that no one wants to talk about publicly.

Anne doesn’t do euphemisms.

She talks plainly about waste, fraud, obfuscation, sustainability, outcomes, and why the industry is held together by habit more than design. She explains how AdCP rewrites those rules, how agentic negotiation actually works, and why it’s time for the ecosystem to evolve on purpose — rather than stumbling forward on top of a decade’s worth of duct tape.

This episode is far more than another AI-ad-tech fireside chat. It’s a blueprint for the next era of digital marketing, created by someone who actually understands the pipes, the politics, and the incentives.

If you want to know where the ecosystem is heading — and who’s sweating behind the scenes — this is the episode you don’t skip.

💬 Deep-Dive Topics We Hit

(yes, we hit all of this)

• How AdCP actually functions (beyond slide-deck mythology)

• Why AI agents need guardrails, supervision, and human veto power

• Multi-hop supply chains & why 24,000 resellers is not a rounding error

• Ad fraud, MFA patterns, and the “crap and waste” Anne wants gone

• The carbon footprint of bad media and why sustainability correlates with outcomes

• What “agentic negotiation” looks like — and why it's nothing like RTB

• Creative + context reasoning: the missing puzzle piece

• Why publishers finally regain leverage in an agentic marketplace

• How brands shift from “spend allocation” to genuine outcome architecture

• The coming political battle: AdCP vs ARTF vs UCP vs “the old guard”

• Who gets left behind when transparency stops being optional

• Human-in-the-loop: what automation still absolutely cannot do

• What goes extinct, and what replaces the ad-tech fossils

🔎 SEO-Friendly Keywords (integrated into description)

adcp, “ad context protocol”, “agentic ai”, ai agents, scope3, “anne coghlan”, programmatic advertising, ad-tech interview, adtech podcast, supply chain transparency, ssp, dsp, retail media, mfa, ad fraud, inventory quality, attention metrics, ctv advertising, sustainability advertising, carbon measurement, media buying automation, artf, ucp, iab tech lab, bidstream, openrtb, ad auctions, privacy, identity, ad marketplace, media innovation, future of digital ads, “pesach lattin”, adotat, incremental.com, troutman amin, adtech news

Liquid Death is BS: Ulli Appelbaum on Memory, Ritual, and the Science of Brand Love | The ADOTAT Show

Mon, 10 Nov 2025 09:00:00 -0700

What do frozen pizza pilots, Febreze rituals, and Liquid Death have in common? According to brand strategist Ulli Appelbaum, they all prove one thing: your brand isn’t a logo—it’s a neural network firing in your consumer’s brain.

In this episode, Pesach Lattin sits down with Ulli, founder of First the Trousers Then the Shoes, to strip branding down to its underwear and rebuild it with science, scent, and a splash of sarcasm.

💡 Highlights:

The Red Baroness: How turning a WWI pilot into a mom’s wingwoman made frozen pizza cool again.
Brand as a neural network: Why your consumer’s brain is basically your brand’s hard drive.
Febreze & ritual marketing: The psychology behind that final “clean” spray.
The Liquid Death illusion: When cool branding hides an empty can.
Purpose vs. pretense: Why Ulli calls corporate virtue signaling “lazy strategy in yoga pants.”
Science over slogans: The 26 “association levers” that make memory your most valuable media channel.
McDonald’s redemption arc: How emotional recall beats rational defense every time.

This is branding without the buzzwords—a masterclass in meaning, memory, and merciless honesty about what actually moves market share.

📚 From First the Trousers Then the Shoes to The Science of Brand Association, Ulli’s work merges cognitive science and marketing craft to prove that good strategy is just organized curiosity.

🧠 Watch it. Think differently. And maybe stop pretending your purpose campaign is saving the planet.

👉 Subscribe to The ADOTAT Show — where the industry’s brightest minds get grilled, lovingly, in HD.

#ADOTATShow #BrandStrategy #MarketingScience #NeuralBranding #UlliAppelbaum #PesachLattin #Advertising #BrandLove #MarketingPsychology #LiquidDeath #Febreze #RedBaroness #FirstTheTrousersThenTheShoes

Less Wrong & The Illusionists of #adtech. #advertising

Mon, 03 Nov 2025 00:00:00 -0700

Jeff Greenfield doesn’t just work in adtech — he’s lived long enough to watch it become a tragicomedy of dashboards and delusion. He’s been a magician, a chiropractor, a pilot, and a data scientist — which makes him uniquely qualified to explain how this entire industry pulled a coin out of your ear, called it “attribution,” and invoiced you twice for it.

In this episode of The ADOTAT Show, Pesach Lattin sits down with Jeff to unravel the most absurd, revealing, and occasionally magical truths about advertising’s obsession with proof. Together, they dissect the “data is the new oil” myth that turned measurement into a religion, analyze how last-click attribution became the Church of Denial, and explore why “optimization” now sounds suspiciously like “creative bankruptcy.”

Greenfield explains what happens when you treat marketing like math — you get precision without persuasion, certainty without soul. He walks us through his now-famous “hose story,” where one brand cut awareness spend and accidentally proved that faith-based measurement isn’t just for religion anymore. And he dives into the Garden State Parkway analogy: a system clogged with SSPs, DSPs, exchanges, and verification vendors, all extracting tolls on the way from advertiser to audience.

There’s talk of magic and measurement, of Jungian archetypes and the “collective unconscious” of advertising — that deep, emotional undercurrent brands used to tap before the spreadsheet became the creative brief. “People don’t actually want the truth,” Jeff says. “They want the story that feels true.”

And that’s the point. AI can mimic creativity, but it can’t feel wonder. Data can measure engagement, but not belief. Great advertising isn’t a product of optimization — it’s a human act of imagination.

Pesach and Jeff pull no punches as they expose how adtech’s “innovation layers” became little more than rent extraction, why Supply Path Optimization turned into “spiritual theater,” and how ad fraud remains the highest-reward, lowest-risk crime in the world. They end with the one metric that matters: the Return on Meaning.

This episode closes the series “The Illusion of Precision,” where ADOTAT explores the gap between what the industry claims to know and what it actually understands. It’s a rare mix of humor, insight, and uncomfortable honesty — proof that data might tell you what happened, but only imagination can tell you why.

🧠 Topics Covered:

The Gospel of “Less Wrong” Measurement

The Death of the Upper Funnel and the Rise of Left-Brain Marketing

How Over-Targeting Destroys Reach and Profit

The Toll-Booth Economy of Adtech: Fraud, Fees, and Fake Efficiency

Jungian Archetypes and the Lost Art of Storytelling

AI’s Limits: Why Machines Can’t Channel Inspiration

The Island Test: Can Your Marketing Survive Without Dashboards?

Proof Without Magic Is Just Math

💬 Best Quote:

“All models are wrong,” Greenfield says, “but some are useful.”

Sponsored by Troutman Amin and Incremental.com, who keep the lights on, the servers running, and the hosts just depressed enough to stay interesting. Without them, this show would be powered entirely by irony, caffeine, and broken attribution reports.

🎩 Watch if you’ve ever wondered:

Why your brand feels smaller even as your data gets bigger.

#TheADOTATShow #JeffGreenfield #Adtech #MarketingPodcast #Advertising #AI #Creativity #Data #MediaBuying #Programmatic #Measurement #Attribution #LessWrong #adtechgod #adtechlearnbd

Coconut-Sized Courage: Mattia Fosci on Ethics, AI, and the Great Ad Tech Li

Sun, 26 Oct 2025 09:00:00 -0700

Welcome to The ADOTAT Show, where integrity meets insanity — and the only thing more dangerous than ad fraud is honesty.

This week, Pesach Lattin sits down with Mattia Fosci, the lawyer-turned-activist-turned-ad-tech-CEO who’s been kicked out of Congress, nearly killed in a jungle, and somehow decided to take on the wildest beast of them all: programmatic advertising.

Now leading Anonymized, Fosci is on a mission to prove that advertising doesn’t need to spy on you to work. He calls out the industry’s biggest myth — that IDs and endless data syncing make ads more effective — and explains why the obsession with attention metrics, click-through rates, and PowerPoint transparency reports is nothing but performance art.

He doesn’t stop there. Fosci breaks down how AI should supervise machine learning, not replace it, why large language models are too slow to keep up with real-time bidding, and how his custom algorithms have already outperformed human planners two-thirds of the time. And yes, he actually says:

“We’ve got access to all the world’s knowledge in our pockets, and we use it for cat videos.”

Between jokes and truth bombs, Fosci talks about leadership, rebellion, and the art of staying human in a system designed to turn people into data. He explains why he’ll never sell out to Big Tech — even when offered millions — and why his grandfather’s old-fashioned lesson still guides him today: “There’s right and there’s wrong, and you always want to be in the right.”

And then, with the dry grin of a man who’s survived both politics and ad tech, Fosci sums up his own legacy:

“Smart guy with a bold vision — and two balls the size of coconuts.”

It’s not just a punchline. It’s a business plan.

Featuring:

– Brutal honesty about ad tech’s supply chain rot

– A masterclass in how AI actually works in programmatic

– Leadership that’s part rebellion, part rationality

– A reminder that decency still scales — if you let it

Sponsored by:

Incremental – Helping marketers measure what really matters.

Troutman Amin LLP – The legal sharp minds who keep innovation on the right side of the chaos.

The ADOTAT Show:

Where candor still counts, jargon dies young, and every guest leaves slightly more self-aware than they arrived.

Stay bold. Stay curious. And know more than you did yesterday.

The Case of the Missing Margins in Adtech, Advertising & Marketing. Graeme Blake of BluTui!

Mon, 20 Oct 2025 09:00:00 -0700

In this episode of The ADOTAT Show, Pesach Lattin sits down with Graeme Blake, founder of BluTui, a platform built to save agencies from themselves.

From indie agency trenches to building infrastructure for the idea-sellers, Graeme breaks down why most agencies are sitting on gold but too distracted by Slack chaos and “circle back” culture to notice. He calls out the industry’s addiction to hours-for-dollars billing, the myth of digital projects with “no margin,” and the creative maverick mentality that’s holding real progress hostage.

💡 What You’ll Learn:

Why agencies are leaving money on the table (and how to fix it)

How to survive the chaos of digital builds without losing your mind

Why “10x” should be banned from every deck and LinkedIn post

How value-based pricing could save the creative industry

Plus: Graeme’s desert island picks featuring Larry David, Chelsea Handler, and Banksy

🎙️ Hosted by Pesach Lattin, The Rabbi of ROAS

🎧 Presented by ADOTAT, powered by Troutman Amin LLP and Incremental

Stay bold, stay curious, and know more than you did yesterday.

#AdTech #AgencyLife #ADOTATShow #Marketing #CreativeIndustry #BlueTui #PesachLattin #DigitalTransformation

AI & Marketing: Search, Lies & Video Tapes with Simon Poulton

Thu, 16 Oct 2025 09:00:00 -0700

Simon Poulton joins The ADOTAT Show for one of the smartest, funniest, and most brutally honest conversations about where marketing is headed — and why so many of us are in denial about it.

In this episode, Simon takes us deep into the AI-driven search revolution, where users don’t really “search” anymore — they just ask questions and hope their algorithmic butler doesn’t hallucinate an answer. We talk about how Google’s shiny new interfaces are rewriting discovery itself, what “agentic ecosystems” actually mean, and why the real war isn’t over keywords — it’s over who teaches the machines what truth looks like.

Simon also tackles the cult of measurement with the precision of a surgeon and the wit of a man who’s seen one too many PowerPoints. He argues that marketers don’t really want precision; they want validation. That we’ve turned data into a deity, and dashboards into confession booths. And that most of what passes for “optimization” is just highly organized anxiety wrapped in acronyms.

Along the way, he drops truth bombs about:

How removing levers from ad platforms doesn’t make marketers smarter — it just exposes who never knew what those levers did in the first place.

Why creative teams are trapped in an A/B testing purgatory where innovation dies in decimal points.

Why failing fast isn’t just a startup mantra — it’s survival advice for CMOs who’d rather risk big than die beige.

And yes — there’s a dance-off. Because when you’re done fighting attribution models, sometimes you just need to prove your point with bad rhythm and good lighting.

Brought to you by Troutman Amin LLP, the legal lions who keep adtech’s wildest players out of the headlines, and Incremental, the measurement masterminds reminding the industry that causation still matters.

🎙️ The ADOTAT Show — Stay bold, stay curious, and know more than you did yesterday.

AI, Adtech Chaos & The Future of Digital Advertising with David Cohen (IAB CEO)

Thu, 09 Oct 2025 00:00:00 -0700

Welcome to the Season 6 Premiere of The ADOTAT Show, where host Pesach Lattin kicks things off with a powerhouse guest — David Cohen, CEO of the Interactive Advertising Bureau (IAB) — for one of the most important conversations in adtech right now.

Cohen sits down with Lattin to unpack how the IAB is navigating the AI revolution, the collapse of legacy ad models, and the rebuilding of the open web in real time. From the death of the click-through rate to the emergence of attention, incrementality, and new creative standards, this episode cuts through the noise with brutal honesty and sharp analysis.

If you want to understand where the digital economy is actually heading — beyond the buzzwords and PR decks — this is your roadmap.

In this episode:

How AI is upending 30 years of digital ad architecture, and how the IAB is rewriting the playbook.

Why federal privacy reform is dead, and what Cohen’s “three-state model” really means for brands.

The comeback of Marketing Mix Modeling (MMM) and incrementality in the post-cookie world.

The IAB’s battle to standardize CTV, commerce media, and AI creative labeling.

Cohen’s unfiltered take on leadership: “Progress over perfection — just get sh*t done.”

It’s the conversation that defines the moment — candid, data-driven, and just irreverent enough to feel like adtech therapy.

💡 Keywords: IAB, David Cohen, AdTech, AI, Digital Advertising, Programmatic, Privacy, Measurement, Incrementality, Attention Metrics, CTV, Commerce Media, Retail Media, Open Web, Marketing Mix Modeling, Publishers, Data Ethics, ADOTAT, Pesach Lattin

🎧 Watch now — the Season 6 Premiere of The ADOTAT Show — and hear how the IAB plans to keep the ad world from eating itself alive.

🔥 Special thanks to our Season 6 sponsors:

Troutman Amin, LLP — the powerhouse law firm guiding advertisers, platforms, and agencies through the minefield of privacy, compliance, and adtech regulation.

Incremental.com — redefining measurement with causal data science that proves what truly drives performance and growth.

👉 Subscribe to the ADOTAT Newsletter for exclusive interviews, data-driven deep dives, and bold commentary from inside the adtech industry.

Go here: https://new.adotat.com/subscribe

Stay bold. Stay curious. And know more than you did yesterday.

The #AI #HR Apocalypse in #ADTECH. Naama Manova-Twito

Sun, 21 Sep 2025 09:00:00 -0700

🚨 Season Five Finale of The ADOTAT Show 🚨

We’re closing out Season Five with one of the most provocative conversations yet. Naama Manova-Twito returns to The ADOTAT Show—and this time, she’s not just talking about AI as a productivity hack. She’s showing us what happens when AI becomes a colleague.

Yes, a colleague. With résumés, cover letters, LinkedIn profiles, and job interviews. Naama’s AI agents aren’t “copilots” or “assistants”—they’re coworkers that run campaigns, crunch analytics, optimize budgets, and even file their own performance reviews.

In this episode we dive into:

🔹 How SMBs are leapfrogging big enterprises by hiring AI “employees.”

🔹 Why vanity metrics like CTR, CPA, and ROAS are charming liars that don’t reflect business reality.

🔹 The HR identity crisis: what happens when the candidate isn’t human—but is still qualified.

🔹 Naama’s philosophy on startups: forget balance, conviction is the only currency that matters.

🔹 How Israel’s startup resilience under pressure shaped MarkeTeam.ai’s approach.

🔹 Why AI might actually bring the fun back to marketing by freeing humans from the grind.

This episode isn’t just about technology—it’s about values, resilience, and redefining creativity in the age of agents.

✨ Season Six Teaser: After a short break for the Jewish holidays, The ADOTAT Show will return in October, kicking off with David Cohen, CEO of the IAB, headlining our new season.

🙏 Special thanks to our sponsors:

Troutman Amin LLP – the legal lions of adtech.

Incremental – proving that ROI isn’t a feeling, it’s math.

🔔 Don’t forget to subscribe, hit the bell icon, and stay tuned for the next season.

📢 Stay Bold, Stay Curious, and Know More Than You Did Yesterday.

AI Is Frosting, Not Sprinkles: Kurt Donnell’s Sanity Guide to Adtech - ADTECH Gods, Adtech Dictionary

Mon, 15 Sep 2025 00:00:00 -0700

What happens when you walk away from adtech chaos for the so-called serenity of the yoga industry—only to discover the “founder as guru” cult is just as messy as programmatic? You come back stronger, sharper, and funnier. That’s exactly what Kurt Donnell, CEO of Freestar, did. In this episode of The ADOTAT Show, Pesach Lattin digs into Donnell’s journey from Om shante to OpenRTB, and why he’s leading a quiet rebellion against the industry’s addiction to “more.”

This isn’t your usual buttoned-up PR fluff. Kurt lays it out:

Why publishers need to stop hoarding partners and ad slots—and how cutting down can actually raise CPMs and RPMs.

The OpenPath effect: 3× win rates, 20% CPM lifts, and why direct pipes don’t always cannibalize SSP spend.

How buyers are now sniper-rifle hunting, not shotgunning impressions, and what that means for publishers stuck in the “more is better” trap.

The hard truth on identity providers, SSP sprawl, and M&A roll-ups—why half the logos in Lumascape could disappear without anyone shedding a tear.

Freestar’s remote culture playbook: cameras on, uncomfortable transparency, radical trust, and llama yoga jokes that actually matter.

The eternal culture debate: is a hot dog a sandwich? Kurt’s team still hasn’t solved it.

And yes—we talk AI. Kurt’s take? “AI has to be the frosting on the cupcake, not the sprinkles.” In other words: stop slapping AI labels on useless chatbots that make customers want to throw their laptops. Use AI to exceed human potential, not replace it.

If you’re in programmatic advertising, digital media, CTV, yield optimization, supply path efficiency, or even identity solutions, this episode is your cheat sheet to what’s next. From snipers vs. shotguns to remote leadership hacks, Donnell’s lessons are both tactical and big-picture—and you’ll leave either smarter, more paranoid, or both.

👉 Don’t just read the headlines—watch the full interview and hear why sometimes subtraction is the real growth hack.

🙏 Thank You to Our Sponsors

This episode of The Dōdge Show is made possible by:

Troutman Amin LLP — the legal heavyweights keeping adtech honest.

Incremental.com — the measurement pros helping brands prove what really works.

Without their support, we wouldn’t get to ask the kind of questions that make PR teams sweat.

Keywords: Freestar, Kurt Donnell, Pesach Lattin, The Dōdge Show, programmatic advertising, adtech podcast, adtech interview, header bidding, OpenRTB, SSP, DSP, identity solutions, supply path optimization, CTV advertising, digital media, AI in adtech, advertising technology, marketing technology, yield optimization, RPM, CPM, advertising consolidation, mergers and acquisitions, remote culture, ad management, OpenPath, future of programmatic.

AI & ADTECH: Agentic AI platforms will reshape media planning, buying, and creative workflows

Sun, 07 Sep 2025 09:00:00 -0700

Welcome back to another episode of The ADOTAT Show, the most-watched podcast in adtech, marketing, and media. This week we’re joined by Rio Longacre, a voice in the industry who isn’t afraid to call out the fraud, the fear, and the fantasy dashboards that have defined digital advertising for far too long.

We’re talking Agentic AI—not the buzzwordy “AI tools” you use to rewrite an email subject line, but real autonomous agents that plan, bid, create, reconcile, and audit ad spend in real time. This is the leap from dashboards to decisions, from button-pushers to bots, from agencies as “labor shops” to agencies as governance layers. If you’ve been following the hype around AI in advertising, this is the conversation that separates signal from noise.

💡 What We Cover in This Episode:

How Agentic AI platforms will reshape media planning, buying, and creative workflows

Why junior media staffers trafficking campaigns are standing on the tracks while the AI hype train barrels forward

The truth about ad fraud, MFA sites, and FOFO economics (Fear of Finding Out)

Why many brands don’t really want outcomes—they want cover

The coming collapse of SaaS moats built on dashboards, reporting, and verification layers

How agencies will survive—ugly but resilient—by evolving into arbiters of strategy, governance, and publisher trust

The future of in-housing 2.0, where brands use lean AI teams instead of armies of button-pushers

The end of curation taxes and verification duopolies when AI can pre-check fraud in real time

How engineers are using AI like a Ferrari at 200 mph while marketers are still doing laps in the Costco parking lot

📊 Keywords for the Curious (aka the future of adtech):

Adtech, advertising technology, programmatic advertising, CTV, connected TV, AI in advertising, Agentic AI, autonomous agents, ad fraud, MFA (Made-for-Advertising), SPO (Supply Path Optimization), curation, verification, DoubleVerify, IAS, Scope3, identity vendors, retail media, SaaS moats, dashboards, procurement, incrementality, attention metrics, in-housing, media planning, media buying, creative production, audience curation, automation, marketing technology, Rio Longacre, Freestar, Kurt Donnell, Troutman Amin LLP, Incremental.com.

🎙️ Why This Matters:

The adtech ecosystem is at an inflection point. Fraud persists not because people don’t see it, but because the incentives are aligned to ignore it. Agentic AI is the first real chance to flip those incentives—from “spend and smile” to “budget-before-benefit.” That means contracts with teeth, AI audit loops that reconcile spend automatically, and governance structures that make fraud unprofitable.

👉 Next Week: Don’t miss our conversation with Kurt Donnell, CEO and founder of Freestar. We’ll dive into how he built one of the most successful independent adtech companies and what’s next for publishers and platforms in 2025.

🙏 Special Thanks to Our Sponsors:

Troutman Amin LLP — The lions of legal in advertising and media

Incremental.com — Proof-driven measurement for brands who want more than vanity metrics

⚡ Subscribe to The ADOTAT Show for weekly deep dives into adtech, AI, marketing, and media. Turn on notifications so you don’t miss an episode—because if you’re not paying attention, someone else’s AI is already outbidding you.

Stay Bold, Stay Curious, and Know More than You Did Yesterday.

Programmatic Clicks Are Trash, Attention Is Currency -- Anders Lithner of Brand Metrics Tells the Truth

Fri, 22 Aug 2025 09:00:00 -0700

Advertising has always loved its own lies—clicks that pretend to be insight, dashboards that look like truth, and “engagement” that usually just means someone fat-fingered a banner while trying to close Candy Crush. In this episode of The ADOTAT Show, I sit down with Anders Lithner, CEO of Brand Metrics, to dismantle the entire circus.

Anders is Swedish, armed with data, and just dangerous enough to say the quiet part out loud: most marketers don’t actually want the truth—because the truth might get them fired.

We cover everything the industry doesn’t want you to think too hard about:

🔹 Why clicks are cheap dopamine and optimizing for CTR is “optimizing for stupidity.”

🔹 Why you can’t buy behavior—you can only influence minds and hearts.

🔹 How Whirlpool and Heinz prove that perception always precedes behavior.

🔹 Why publishers like the Guardian and Financial Times leaned into Brand Metrics to survive the CPM race to the bottom.

🔹 How millions of survey responses are now training predictive engines that may replace panels entirely by 2030.

🔹 Why attention ≠ viewability, and why frequency is misunderstood (hint: too little frequency kills campaigns faster than too much).

🔹 The brutal truth about CTV measurement: your TV being on doesn’t mean anyone’s paying attention.

Anders doesn’t pull punches. He tells us directly: “You can’t skip the step. You can’t buy behavior. You can only influence people.”

This isn’t about dashboards or vanity metrics. It’s about the future of brand measurement: predictive models, attention as currency, and brand lift as the new ROI. If you think your quarterly report is safe behind CTR and impressions, Anders has some news for you.

👀 Watch if you want the truth about advertising’s future.

💬 Comment if you think clicks still matter (spoiler: they don’t).

📌 Subscribe for more conversations where we ruin PR spin for sport.

https://new.adotat.com/subscribe

#Adtech #BrandMetrics #AdvertisingTruth #AttentionEconomy #CTV #MarketingMeasurement

From Comic-Con to CPMs: Jeremy Steinberg of Fandom

Mon, 18 Aug 2025 05:00:00 -0700

From Comic-Con to CPMs: How Fandom Turned Pop Culture into the Ultimate Marketing Engine

Most brands trying to “connect with Gen Z” are basically fumbling around in the dark with a 1998 marketing playbook. They’re chasing trends after they’ve cooled, leaning on outdated audience buckets, and confusing “moviegoers” or “gamers” with actual insight.

This episode blows that approach to pieces.

I sit down with Jeremy Steinberg, CRO of Fandom, to talk about how the world’s largest fan platform—350 million monthly users across 300,000+ communities and 60 million pages—has become the gold standard for cultural targeting. Forget generic categories—Fandom’s FanDNA Helix uses AI and probabilistic modeling to uncover the why behind fandoms, predicting cultural overlaps and next-big-thing trends before anyone else sees them.

You’ll hear:

Why lazy audience targeting is the “Blockbuster Video” of marketing strategies

How Helix spots wild but valuable overlaps (think Fantastic Four fans also obsessed with Lilo & Stitch and Baldur’s Gate)

Why AI will blow up the “open web” as we know it and trigger the coming “algorithm wars”

Special Thanks to Our Sponsors

This episode is made possible by the folks who keep the lights on and the caffeine flowing:

Troutman Amin, LLP – The legal lions of adtech. If there’s a fine print, they’ve read it, rewritten it, and made it purr.

Incremental – The masters of measurement who make sure your marketing dollars aren’t out there wandering the internet without adult supervision.

Without them, this show would just be me shouting into the void about CPMs.

The real reason gaming remains wildly under-monetized—and how to win there without getting roasted by the community

How to activate inside fan culture so it feels authentic, not like you barged in with a press release

We also dig into the massive Gen Z reach Fandom commands, the “halo effect” of showing up where passions run hottest, and the future of brand positioning inside closed AI ecosystems.

If you care about marketing in 2025—whether you’re in adtech, brand strategy, gaming, or just want to stop wasting media dollars on people who don’t care—this is a conversation you can’t miss.

NEWSLETTER: https://new.adotat.com/subscribe

Two Jews, No Funnel: Marketing to the Orthodox Community w/ Avromi Prengler | The ADOTAT Show

Mon, 11 Aug 2025 02:30:00 -0700

What happens when you try to market to Orthodox Jews with the same recycled LinkedIn playbook?

You fail faster than a pop-up on Erev Shabbos.

In this episode of The ADOTAT Show, Rabbi of ROAS Pesach Lattin sits down with Avromi Prengler, a sales pro who’s mastered trust-based marketing inside one of the most unique — and underserved — communities in America. We talk WhatsApp status ads, frum media ecosystems, ethical selling, and why shoving pork rinds into the Jewish Press might not be the move.

✅ Learn how to build real relationships that actually drive results

✅ Why CRM reminders won’t replace real menschkeit

✅ And yes, diapers — lots and lots of diapers

Thank you to our sponsors:

🔹 Troutman Amin LLP — For when your compliance needs a halachic backbone

🔹 Incremental — Because measuring true lift shouldn’t require divine intervention

Subscribe for more brutally honest, deeply curious takes on adtech, media, and marketing.

📍 Stay bold. Stay curious. And know more than you did yesterday.

#ADOTATShow #OrthodoxMarketing #PesachLattin #AvromiPrengler #JewishMarketing #Adtech #MediaBuying #WhatsAppAds #RelationshipSales #TroutmanAmin #Incremental

The Frenchman Who Tames the #adtech Chaos #adtechgod #marketing

Thu, 07 Aug 2025 00:00:00 -0700

🎙️ This week on The ADOTAT Show: Jean-Marc Papin — The Calm Frenchman Who’s Quietly Rebuilding Ad Tech (and Maybe Saving the Planet While He’s At It)

What do you get when you cross a nuclear engineer with a media tech executive? No, this isn’t the setup to a bad industry joke—it’s Jean-Marc Papin, Horizon Media’s SVP of Media Technologies and Sustainability, and the guest of this episode.

In this deep, wildly entertaining, and unexpectedly philosophical conversation, we unpack how Jean-Marc went from regulated industries with literal life-or-death stakes to the glorious chaos of ad tech. He didn’t just survive the mess—he thrived in it, turning Horizon’s data spaghetti into the Blu. platform, a privacy-first, identity-resilient engine built not from buzzwords but from pure, unfiltered utility.

🛠️ We dive into:

How "creative disarray" beats clean roadmaps every time

Why compliance is not a burden—it’s the birthplace of innovation

What ad tech can learn from nuclear safety protocols (yes, seriously)

The “desert island test” for who really belongs on your team

And how leadership isn't about control—it's about letting go at the right time

Plus: baguettes, rogue AI named Barry, Cannes jury metaphors, and why Jean-Marc will absolutely not suffer a pitch consultant on his stranded island.

🚨 If you’ve ever questioned what real innovation looks like behind the scenes—beyond the press releases and Cannes decks—this is the episode you’ve been waiting for.

🔔 Subscribe, share, and leave a comment—then head over to ADOTAT+ for the full interview and more stories from the people actually building the future of media.

Big thanks to our sponsors:

Troutman Amin, LLP — For when you need legal with a backbone.

Incremental — Bringing sanity to measurement, one outcome at a time.

Programmatic Advertising Is Broken: Jules Minvielle on Killing DSPs, CTV Contextual Targeting #ai

Mon, 28 Jul 2025 00:30:00 -0700

Welcome to another brutally honest episode of The ADOTAT Show, where we rip the curtain off the adtech industry and drag the truth into the spotlight—whether it wants to be there or not.

In this episode, Pesach Lattin, editor-in-chief of ADOTAT, sits down with Jules Minvielle, the co-founder and CEO of Olyzon, to dissect, dismember, and ultimately bury the outdated beast that is programmatic advertising as we know it.

Let’s be blunt:

If you think programmatic advertising is “fine,” you’re either not paying attention—or your job depends on keeping it broken.

This isn’t another polite panel or recycled press release. This is a full-frontal autopsy of the programmatic media supply chain, DSP inefficiency, and the epidemic of AI-washing plaguing the ad industry in 2025.

👨‍🔬 Topics we cover in excruciating, hilarious, and informative detail include:

Why the legacy DSP model is fundamentally broken and exists mostly to feed intermediaries and inflate CPMs

How Agenic Media from Olyzon isn’t just another AI buzzword—it’s a complete rebuild of media buying infrastructure

What it really means to deploy AI-native adtech, not just slap a prompt UI on a crusty platform

How CTV advertising is evolving—and how real-time contextual analysis at the program and scene level changes everything

The difference between fake automation and true autonomous agentic systems that operate without human babysitting

Why “platforms” are dead, and modular, embeddable, always-on agents are the future

How transcript parsing, scene-level metadata, and semantic understanding are outperforming cookies, cohorts, and conventional targeting

The dark secret: most advertisers and publishers are complicit in keeping the adtech status quo inefficient

Why programmatic “scale” is meaningless if the signal is trash—and how Olyzon’s AI agents filter for relevance, not just reach

The hilarious tragedy of 50% viewability as a success metric (yes, we go there)

Why ad fraud thrives under complexity, and how clarity is the most dangerous tool of all

💡 Jules Minvielle’s thesis is simple but radical:

You don’t need another platform.

You need a scalpel.

And that scalpel is built from AI agents that read content like analysts, plan like strategists, and optimize like machines that don’t need PTO.

⚖️ Thank you to our sponsors who make this unfiltered chaos possible:

🔹 Troutman Amin – The legal commandos of adtech, privacy, TCPA, and digital regulation. Whether you're fighting off a class-action lawsuit or launching a data-rich startup in the landmine field of compliance, this is the law firm that doesn’t blink. They don’t do "general counsel," they do "survival strategy."

🔹 Incremental – The measurement company for brands that are done playing make-believe with attribution. They deliver true causal lift, incrementality analysis, and marketing science you can actually take to the boardroom. No more last-click worship. No more modeled delusions. Just real, testable impact.

👀 Coming up next week:

We go from insurgent to insider as we sit down with Jean-Marc Papin, SVP of Advanced Video and Agency Partnerships at Horizon Media. We’ll talk about why attention metrics are broken, what it actually means to reach a human being in 2025, and why agencies need to stop fetishizing scale and start worshiping context.

If you’ve ever wondered why your media budget feels like it was thrown into a black hole—or if you’ve quietly suspected your DSP is gaslighting you—this episode is for you.

🔔 Subscribe to the channel, hit that bell icon, and drop a comment below. We actually read them. Even the spicy ones.

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🧠 Want more behind-the-scenes insights, strategy breakdowns, and marketing truth bombs?

Subscribe to ADOTAT.com – where independent adtech journalism lives, breathes, and occasionally yells.

#AdTech #ProgrammaticAdvertising #CTVAds #DigitalMedia #AgenicAI #DSP #Olyzon #AdvertisingTechnology #AIinAdvertising #MediaBuying #CTVTargeting #ContextualAdvertising #AdMeasurement #Incrementality #LegalCompliance #TroutmanAmin #Incremental #HorizonMedia #JeanMarcPapin #PesachLattin #AdTechNews #MarketingInnovation

Stay Bold. Stay Curious. And Know More Than You Did Yesterday.

Don’t Bury the Taxonomy Just Yet - Zack Rosenberg

Tue, 22 Jul 2025 00:00:00 -0700

Zack Rosenberg is BACK — and this time, he’s naming names, dragging dusty taxonomies into the sunlight, and explaining why most video targeting is about as accurate as your uncle’s weather predictions.

In this no-holds-barred ADOTAT Show sequel, Pesach Lattin sits down once again with Zack Rosenberg, founder and CEO of Cortex, the AI company actually doing the hard work of understanding video—frame by frame, emotion by emotion, without resorting to creepy surveillance or outdated page metadata.

🔍 Topics we rip apart like a bloated media plan:

Why the video ad ecosystem is still powered by taxonomies last updated when BlackBerry was a thing

The invisible bias built into “brand safety” tools that mistake diversity for danger

What a word like “whoa” actually doesn’t tell you about a video (spoiler: everything)

And why your DSP might be labeling plane crash footage as "Travel Content" (yes, really)

🔥 This episode gets deep into the messiness of targeting, the myth of “neutral” AI, and the fundamental flaws still clogging up your media stack. If you work in adtech, media planning, brand strategy—or if you’ve ever stared at a dashboard and wondered what the hell am I looking at—you need to watch this.

🧠 Zack doesn’t hold back. And neither do we.

Anthony Katsur IAB: Cookies, CTV, and the Fingerprinting Fiasco - #adtech #adtechgod

Fri, 18 Jul 2025 00:00:00 -0700

Welcome to another episode of The ADOTAT Show — where ad tech comes to get emotionally undressed and no buzzword leaves with its dignity intact.

This time, we’re graced — again — by the one and only Anthony Katsur, CEO of IAB Tech Lab and unofficial frequent flyer of our guest chair. That’s right: third time on the show. At this point, we’re contractually obligated to get him a branded mug or start issuing loyalty points. Possibly both.

And what are we unpacking? Oh, just the usual carnival of chaos that is digital advertising:

Google’s Cookie Resurrection Tour: Just when we were planning the eulogy, Chrome said “never mind.” Is this a smart industry save or a Groundhog Day reboot with worse privacy implications?

CTV’s Glow-Up: Is Connected TV really the golden child of media innovation — or just linear TV wearing a trench coat and pretending to be digital? Spoiler: There’s more emotion than logic, and also some QR codes that know you better than your therapist.

Fingerprinting — the F-word of Ad Tech: Is it a gentle handshake or a biometric tattoo you didn’t ask for? Anthony dives into the nuance while Pesach gleefully pokes the bear.

Fraud: The Rash That Won’t Go Away: We talk ad fraud like it’s an STD the entire industry pretends not to have. Why is no one willing to fund the research to actually figure out how bad it is? (Spoiler: Fear of finding out. Yes, FOFO is real.)

Desert Island Ad Tech: We strand Anthony Katsur on an imaginary island (again) and make him choose his survival tools. Hint: They’re nerdier than a Swiss Army knife but just as useful if your metric dashboard crashes mid-campaign.

Legacy, Leadership, and Lying to Ourselves: Anthony gets personal about his journey from NetGravity to now, drops names (yes, Megan Pagliuca, we see you), and waxes philosophical about why ad tech needs to stop beating itself up — and each other — like some deranged Fight Club in a WeWork.

This isn’t a fireside chat. It’s a flamethrower session. If you’re in the business of digital media, you owe it to yourself to watch two people call B.S. on the things we all pretend are working.

Subscribe, argue in the comments, and maybe — just maybe — ask your DSP how it’s really feeling.

Stay Bold. Stay Curious. Know More Than You Did Yesterday.

Kevin Krim, EDO: CTV, Creativity & Turning Loss into Legacy

Fri, 04 Jul 2025 00:00:00 -0700

How do you rebuild your life after an unimaginable loss—and turn tragedy into a lasting legacy?

In this powerful and deeply personal Season 5 premiere of The ADOTAT Show, Pesach Lattin sits down with Kevin Krim, President & CEO of EDO, but known to many New Yorkers for a profoundly different reason: the heartbreaking loss of his two young children, Lulu and Leo, in one of New York City’s most widely covered tragedies of the past decade.

Rather than be defined solely by grief, Kevin and his wife Marina transformed their pain into purpose through the creation of Choose Creativity, a nonprofit dedicated to empowering children with creativity and resilience. This remarkable conversation reveals how creativity became Kevin’s lifeline, teaching him lessons about leadership, letting go, and redefining what really matters in life and business.

On a lighter—but no less insightful—note, Kevin and Pesach also venture deep into the rabbit holes of adtech, from battling the industry’s obsession with vanity metrics like GRPs (seriously, let it go!) to sorting out the real innovators from the QR-code-obsessed pretenders in the CTV landscape. Think: less PowerPoint nonsense, more predictive data brilliance.

Key topics covered (with trademark irreverence and wit):

How genuine creative leadership can transform your team—no buzzwords required.

Why outcomes and predictive metrics are finally toppling tired impression-based models (it's about time).

The messy yet fascinating world of convergent TV, programmatic chaos, and who’s actually pushing adtech forward.

Why should you watch?

This special episode goes beyond business. It's a human conversation about resilience, grace, and how deeply personal experiences shape leadership and innovation. You’ll walk away inspired, entertained, and ready to rethink your own relationship with creativity and data.

Special thanks to our sponsors:

Incremental.com, because real insights matter more than pretty dashboards.

Troutman Amin LLP, handling your adtech legal headaches so you can actually sleep at night.

👉 Subscribe, hit like, and share your thoughts on this powerful conversation below.

👉 Get the full industry scoop straight to your inbox—subscribe to the ADOTAT newsletter: http://new.adotat.com

#AdTech #CTV #CreativeLeadership #ChooseCreativity #MarketingInnovation #ProgrammaticAdvertising #IndustryInsights

For more on Choose Creativity and how to support their mission, visit: https://choosecreativity.org/

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Tyler Kelly on Surviving AdTech Chaos, Building Basis as the OS of Media

Sun, 29 Jun 2025 09:00:00 -0700

What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a $2 billion global media infrastructure—and he actually tells the truth?

Welcome to this episode of The ADOTAT Show, where host Pesach Lattin talks with Tyler Kelly, President of Basis Technologies, about what it really takes to scale, lead, and stay sane in an industry obsessed with shiny objects and meaningless metrics.

Tyler’s been in the trenches since before most DSPs had names, let alone logos. He’s not just steering the ship—he helped build the shipyard. And in this brutally honest, refreshingly irreverent conversation, he breaks down everything from adtech burnout to the future of automation, why AI is mostly smoke and mirrors, and how Basis plans to become the global operating system for media.

In this episode, we cover:

💡 The Moonshot Vision:

Why Basis isn’t aiming to be “just another DSP”—but the foundation layer every marketer builds on. Search, social, CTV, linear, and beyond.

⚙️ Automation Without the Bull:

How Basis has quietly automated the ad tech grunt work for years, and why most so-called “AI solutions” are just ChatGPT in a trench coat.

📉 Why Click-Through Rates Deserve to Die:

Spoiler: they're useless, misleading, and possibly the biggest placebo in modern media metrics.

📦 The Myth of the All-Knowing Signal:

Tyler lays out why cross-device tracking is still mostly fiction, and why many marketers are building castles on quicksand.

🏢 How to Keep 1,000 Employees From Burning Out:

From small clients that drain your team to the structure that actually keeps people at Basis for 15+ years.

🏕️ Desert Island Scenarios, Fleece Vests, and Tribal Council Votes:

Yes, we also talk about which media roles get voted off first in the great agency survival game.

Plus, we ask the real question behind all the dashboards and dashboards-for-dashboards:

What are we even optimizing anymore—if half the signals are broken and the other half are lies?

🧠 Whether you're a media buyer tired of dancing around buzzwords, a strategist trying to sort substance from vaporware, or just wondering how anyone stays grounded in this industry—this episode has the sharp insights and sarcasm you didn’t know you needed.

🎯 Featured Guest:

Tyler Kelly, President, Basis Technologies

— adtech veteran, culture-builder, automation realist, and scrappy operator still thinking like employee #4.

🙌 Special thanks to our sponsors:

🛡️ Troutman Amin LLP – Legal firepower with an adtech IQ.

📊 Incremental.com – Turning retail media from guesswork to growth engine.

🔔 Like, comment, and subscribe for more brutally honest takes from inside the media machine. This is The ADOTAT Show—where the BS stays in the press release, and the signal finally cuts through the noise.

Stay Bold. Stay Curious. And Know More Than You Did Yesterday.

#AdTech #BasisTechnologies #ProgrammaticAdvertising #MediaBuying #Automation #RetailMedia #CTV #DigitalMarketing #PesachLattin #TheADOTATShow #Leadership #MarTech #AIinAdvertising #AgencyLife #AdvertisingTruths

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Scott Ensign Killed Adtech God: Butler/Till - Indie Agencies, Curation Wars & Programmatic Plot Twists - YouTube

Fri, 20 Jun 2025 00:00:00 -0700

What happens when you hand an ad tech blowtorch to someone who’s not afraid to use it? You get this episode.

Join host Pesach Lattin as he goes toe-to-toe with Scott Ensign, Chief Strategy Officer of Butler/Till—a man who believes fewer impressions are the future, upfronts are fossils, and programmatic curation isn’t dead…it’s just wildly misunderstood.

We dig into everything:

🥊 How indie agencies are body-checking bloated holding companies

🔥 Why Butler/Till blew the dust off a nine-figure pharma campaign—and stole it

🧪 Whether curation is a misunderstood genius or a washed-up rockstar

🧹 Who’s cleaning the ad supply chain (spoiler: not the people pointing fingers)

🧠 What Steven Pinker, Freud, and coconut VPNs have to do with strategy

🗑️ Which buzzwords deserve to be yeeted into the ocean (looking at you, “cookieless future”)

It’s smart, sharp, and slightly unhinged—in the best possible way. We cover everything from SSP cleanup and MFA site drama to philosophical takes on ad waste, attention scarcity, and the dark arts of media planning.

Special thanks to our fearless sponsors:

🔹 Troutman Amin — for making sure we don’t get sued for saying the quiet part out loud

🔹 Incremental.com — for proving incrementality isn’t just another vanity stat

👉 If you’ve ever wanted your ad tech with a side of sass, strategy, and storytelling, hit play.

🧁 Stay Bold, Stay Curious, and Know More Than You Did Yesterday.

Adtech: Forget Identity -- Follow the Why -- Richard K Howe, Inuvo

Mon, 16 Jun 2025 00:00:00 -0700

Richard K. Howe is not your average adtech CEO. He’s not selling AI that guesses which shampoo you bought last week or stuffing identity graphs with browser crumbs and bad intentions. No—he’s building something far more dangerous to the status quo: AI that actually thinks.

In this episode of The ADOTAT Show, we sit down with the CEO of Inuvo, a structural engineer turned advertising insurgent, who’s throwing the entire surveillance-based ad model into the recycling bin (right next to your cookie policy pop-ups). Richard walks us through how his team built an AI platform that doesn’t care who you are—but why you do anything. It’s not about identity anymore. It’s about motivation. Psychology. Intent.

We unpack:

Why the “who” question that adtech has obsessed over for 30 years is officially useless

How Inuvo’s AI can sniff out a sleepless dog owner in Iceland… and sell them Bose Sleepbuds

Why retargeting is the AOL CD of marketing

How the open web has become a junkyard of skipped impressions—simply because they lack a cookie

And why most adtech vendors know they’re selling snake oil but keep doing it anyway

Richard also drops wisdom on mergers and acquisitions, why integration fails most of the time, how AI projects are like building bridges, and yes—his inability to remember garbage day. Spoiler: his biggest rival in life might be the trash bin.

Oh, and if you’re wondering how Karen Carpenter, Metallica, and short-nosed pugs all fit into the same episode… you’ll want to listen.

Big thanks to our sponsors:

💼 Troutman Amin LLP – The lawyers who actually understand this industry and aren’t afraid to get their hands dirty.

📊 Incremental.com – The measurement company that’s finally putting a stake in the heart of vanity metrics. If you're tired of dashboards that lie to you, they’re the ones who’ll show you what’s actually working.

This is adtech without the nonsense. Just sharp insights, broken myths, and a whole lot of pug snoring.

🧠 Watch now.

💣 Rethink everything.

🎧 And stay bold, stay curious, and know more than you did yesterday.

💥 Adam Potashnick Is El Presidente of Ad Tech—And He’s Got the Mug to Prove It

Thu, 12 Jun 2025 09:00:00 -0700

What happens when you combine military-grade leadership, agency scars, a refusal to hire “ninjas,” and an unwavering belief that trust matters more than targeting? You get Adam Potashnick, North American CEO of Brainlabs—and possibly the only person in advertising who can talk about team culture, AI, and client relationships without sounding like a TED Talk on autopilot.

In this episode of The ADOTAT Show, I sit down with Adam to unpack:

Why building the right team means skipping the “rockstars” and hiring the socially gifted humans who actually collaborate

How AI still isn’t smart enough to stop stalking you with weird banner ads

What real partnerships look like (hint: they survive the hard conversations)

And why celebrating the wins—big or small—isn’t just for Yankees fans

We also take a wild detour into personal branding, the myth of measurement, desert island survival squads, and the absolute lie that everything in ad tech is optimized and working perfectly (spoiler: it’s not).

🎯 This isn’t just another leadership interview—it’s a masterclass in not losing your soul while navigating Slack purgatory, client fire drills, and the endlessly shifting buzzword bingo of modern marketing.

🙏 Huge thanks to Troutman Amin LLP, our sponsor and legal sherpa through this industry’s absurdity—especially Eric J. Troutman, partner, who fights the good fight and still has time to watch this show (probably while reviewing 300-page contracts).

👇 Smash that play button. Then like, comment, subscribe, and go re-evaluate your hiring strategy.

SUBSCRIBE TO NEWSLETTER HERE: https://new.adotat.com/subscribe

#ADOTATShow #AdamPotashnick #AdTechLeadership #Brainlabs #ElPresidente #TroutmanAmin #EricJTroutman #MarketingTruths #WittyInterviews #AdTechUnplugged #StayBoldStayCurious

DEATH TO ROAS: WHY YOUR SHINY MARKETING METRICS ARE KILLING YOUR BRAND

Thu, 12 Jun 2025 00:00:00 -0700

Welcome to another brutally honest episode of The ADOTAT Show, where we rip the vanity metrics out of your cold, dead dashboards and ask the uncomfortable question: does your marketing actually do anything?

This time, Rabbi Pesach Lattin sits down with Bradley Keefer, the CRO of Keen Decision Systems and the man currently babysitting over $7.5 billion in marketing budgets—all while casually setting fire to industry sacred cows like ROAS, brand love, and that PowerPoint deck your agency spent three weeks justifying.

In this episode, we talk about:

Why ROAS is the participation trophy of marketing

How most CMOs have the lifespan of a forgotten yogurt in the breakroom fridge

What “headless MarTech” actually means (and why your agency’s tech stack is probably a crime scene)

How AI agents are already making media plans better than your team—and don’t need sleep, snacks, or Slack

And the impending death of Frankenstein’d holding companies held together by duct tape, panic, and legacy contracts

Keefer doesn’t pull punches. He explains why Net Present Value (NPV) is the only metric CFOs trust, why AI forecasting will soon replace your “gut instincts,” and how indie agencies with five people and an API are beating global networks with 5,000. Also, someone says “six-fingered avatar” and we mean that literally.

🔥 Brought to you with support from our chaos-sponsoring heroes at Troutman Amin, and the attribution truth-tellers over at Incremental—who will tell you if your media spend is working, even if it hurts your feelings.

👇 Hit subscribe if you like brutal honesty, data-driven heresy, and guests who don’t sound like they were media-trained into a coma.

Stay bold. Stay curious. And know more than you did yesterday.

#AdTech #MarketingTruths #BradleyKeefer #KeenDS #CMODoomsday #ROASSucks #HeadlessMarTech #ADOTATShow #MediaPlanning #Incremental #TroutmanAmin #MarketingMetrics #AIinMarketing #pesachlattin

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How to Catch a Scam (and Still Make Your Media Plan Work) | James McDonald, Audience Group

Thu, 12 Jun 2025 00:00:00 -0700

Ever wonder what happens when a seasoned ad veteran starts pulling the thread on 30 years of marketing lies—and doesn’t stop?

In this sharp, hilarious, and wildly informative episode of The ADOTAT Show, host Pesach Lattin sits down with James McDonald, Managing Director of Audience Group, to rip apart the industry’s most sacred assumptions and expose the real mechanics behind successful advertising. Spoiler: it’s not your CTR. And it’s definitely not your last-click attribution report from Google Ads.

With the energy of a detective, the wit of a comic-book superhero (literally—check the thumbnail), and the experience of someone who’s seen every adtech hype cycle from dial-up to programmatic, James delivers insight after insight on what actually drives effectiveness in media and why most marketing dashboards are just dashboards of delusion.

🔍 In this episode, we go full-on X-ray vision into:

Why Cost Per Memory Day (CPMD) might be the only metric worth fighting for

How to tell if your “attention” vendor is selling smoke and mirrors

What went right with Slater & Gordon’s attention-optimized campaign

Coca-Cola’s underrated playbook on brand salience and light buyers

Why performance marketing without memory is like selling coupons in a blackout

What “search as shelf space” really means—and why branded keyword spend might be your budget’s saddest line item

And yes—we talk about the platform scam economy:

💸 Google selling you the ad, grading the test, and sending the invoice

💸 Meta promising viewability while hiding actual engagement

💸 The rise of performance marketing addiction and what happens when you pull the plug

👓 “If advertising’s job is to make decisions easier, why are we optimizing for things people forget in 3 seconds?”

Whether you’re a media buyer trying to escape the CTR hamster wheel, a CMO who wants long-term brand equity without boring decks, or a performance marketer who suspects the spreadsheet is lying to you—this conversation is your sanity check.

🧠 Plus:

James unveils his Campaign Reality Check Worksheet—a practical tool to align your media, creative, and strategy teams around real metrics, not marketing cosplay.

https://new.adotat.com/subscribe

The Open Web Is Flat—And Ad Tech Still Doesn’t Get It | The ADOTAT Show w/ Chris Kane

Thu, 12 Jun 2025 00:00:00 -0700

Welcome to The ADOTAT Show, where your media plan gets roasted, your DSP gets unmasked, and the bidstream is finally called out for the digital junkyard it is. In this no-fluff, high-signal episode, host Pesach Lattin sits down with Chris Kane of Jounce Media—the guy who stares into the swirling mess of ad tech and actually sees patterns. Terrifying, right?

📉 What’s on the table? Everything. MFA’s rapid collapse (it wasn’t a scandal, it was just bad math), QPS transparency (or lack thereof), and how publishers are caught in an economic Hunger Games where everyone’s optimizing themselves off a cliff. It’s not personal, it’s just arbitrage.

📊 Chris breaks down:

Why the open web is flatter than a La Croix left out in July.

How DSPs are serving hot dogs instead of high-quality impressions.

Why “signal trustworthiness” is the new FICO score of ad tech—and your DSP probably flunks.

The brutal reality: Publishers aren’t villains—they’re just desperate and rational.

Why every MFA grifter is already working on the CTV version of their scam—and you’re probably buying it.

🧠 You'll also get a rare look into the personal philosophy that fuels Chris: being wrong (a lot), learning like a kid, and listening like a skeptic. Yes, there are dolphins. No, they don't buy your CTRs either.

Oh, and yes—this ends with a dance-off. Sort of. You’ll just have to see it.

💡 If you're still optimizing for CTR like it’s 2012 and trusting your DSP like it's your rabbi, this episode is your rude awakening.

👉 Subscribe. Watch. Share. And for the love of your ROAS—think before you click.

🧠 Stay Bold. Stay Curious. Know More Than You Did Yesterday.

https://new.adotat.com/subscribe

#AdTech #Programmatic #OpenWeb #DSP #CTV #MFA #ChrisKane #Jounce #ADOTATShow #PesachLattin #AdvertisingIndustry #MediaBuying #DigitalAdvertising #AdFraud #AttentionEconomy

Your CPMs Are a Scam — Alexis Hochleutner Tells You Why

Mon, 12 May 2025 00:00:00 -0700

Alexis Hochleutner has been behind the curtain at Google, Meta, Amazon, and more — not as a bystander, but as one of the few people actually trying to fix what most of the adtech world prefers to ignore.

In this no-holds-barred conversation, Alexis unpacks a career spent inside the engine room of digital advertising — putting out fires caused by brand safety meltdowns, battling fraud rings operating in plain sight, and navigating the ethical black holes of platforms more interested in revenue than responsibility.

She’s seen how verification vendors quietly normalized fraud. She’s watched premium inventory get outbid by garbage traffic. And she’s done being quiet about it.

This episode isn’t about theories. It’s about what actually happens when your ad shows up next to extremist content, when your DSP bundles 40 MFA sites under one line item, and when your brand safety strategy depends on a spreadsheet that can’t update fast enough to keep up with reality.

What you’ll learn:

📉 Why MFA sites still dominate even after being “blocked”

🧾 Why fraud isn’t a bug — it’s a business model

🌴 What adtech would look like if you rebuilt it on a desert island (spoiler: no dashboards)

🤖 Why AI is mostly theater, not strategy

🧠 Why real change starts with people who actually give a damn

If you work in advertising, adtech, media buying, or just wonder why your CPMs keep rising while your results get worse — this is essential viewing.

Subscribe. Watch. Share it with someone still measuring success by CTR.

🧠 Stay Bold. Stay Curious. And Know More Than You Did Yesterday.

Still Not a DSP, Dammit: The Index Exchange Episode

Mon, 05 May 2025 00:00:00 -0700

🔥 Welcome to Season Four of The ADOTAT Show – where we ask the questions that make PR teams sweat through their Patagonia vests.

In this episode, Andrew Casale, CEO of Index Exchange and reformed Canadian maple syrup trafficker (allegedly), sits down with Pesach Lattin to talk about:

🧠 Why SSPs are finally getting respect—or at least better acronyms

💸 Whether take rates will ever be as transparent as a glass of LaCroix

📺 Why CTV is the high-maintenance teen of ad tech (with trust issues)

🧵 And how burst traffic is basically a DDoS attack in yoga pants

Oh, and Andrew reveals he has no hobbies, loves ad logs, and voluntarily moved to NYC, so clearly he’s committed to pain.

💼 Sponsored by our truth-telling trio:

Troutman Amin LLP – Legal warriors keeping us out of jail (so far)

Incremental – The future of retail media, minus the guesswork

👀 Hit play, grab your artisanal oat milk, and buckle—wait, don't buckle up. Just watch it.

📌 Stay Bold. Stay Curious. And Know More than You Did Yesterday.

#AdTech #CTV #ProgrammaticTruths #IndexExchange #ADOTATShow #PesachLattin #staycurious

📲 Follow ADOTAT Everywhere

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💼 LinkedIn: https://www.linkedin.com/in/pesach-lattin/

WILDLY INCONVENIENT: Brian O’Kelley on AI, Ad Tech, and Burning Brand Safety to the Ground

Thu, 24 Apr 2025 00:00:00 -0700

🎙️ The ADOTAT Show – Hosted by Pesach Lattin

Welcome to the episode that brand safety tools wish never existed.

In this chaotic, hilarious, and dangerously insightful installment of The ADOTAT Show, host Pesach Lattin sits down with Brian O’Kelley — the legendary co-founder of AppNexus, the original architect of modern programmatic, and the only person alive who has both crashed CNN.com and reimagined how we think about suitability, AI, and the ad tech status quo.

Together, they unpack the uncomfortable truths of digital advertising, including:

🔥 Why traditional brand safety tools are medieval nonsense

🧠 How AI can actually understand context (and why that terrifies some vendors)

👀 What happens when bots unionize and demand PTO

📉 Why most point solutions in ad tech are either obsolete or about to be

🧩 How Brian’s building toward a world where every brand has its own AI agent

😱 And yes, the time he crashed a fifth of the internet from a basketball court

This is NOT a sanitized fireside chat. This is a full-blown tech therapy session meets startup roast meets future-of-advertising manifesto, where nothing is off limits and no acronym is safe.

💡 Sponsored By:

Troutman Amin – The legal team you call when you accidentally disrupt an entire industry. Smart, surgical, and ready to keep you compliant without killing your momentum.

Incremental – The measurement platform that tells the truth, not just what your media buyer wants to hear. Real lift, real outcomes, no smoke, no mirrors.

📌 Subscribe to stay ahead of the industry curve.

📢 Drop a comment if you’ve ever been flagged as unsafe by a keyword blocklist for saying “funeral.”

👁️‍🗨️ Stay bold. Stay curious. Know more than you did yesterday.

#ADOTATShow #BrianOKelley #AdTech #AI #ProgrammaticAdvertising #BrandSafety #Suitability #Incremental #TroutmanAmin #AdvertisingInnovation #Scope3 #PesachLattin

🎙️ THE AD THAT SOLD NOTHING — Featuring Fred Godfrey, CEO of Origin - the Adtech Gods.

Wed, 23 Apr 2025 00:00:00 -0700

What do a cold wash detergent commercial from the 1980s, a Shih Tzu named Birdie, and Dynamic Creative Optimization have in common?

Apparently, everything—when Fred Godfrey is on the mic.

In this week’s wildly entertaining and unexpectedly emotional episode of The ADOTAT Show, we’re joined (again) by the inimitable Fred Godfrey, CEO of Origin and the most honest man in adtech, whether the industry likes it or not. And no, we’re not trying to get rid of him. We wouldn’t dare.

This isn’t your typical “best practices” snoozefest. This is a deep, hilarious, and slightly philosophical conversation that blows open the safe, soulless walls of performance marketing and asks a far better question:

👉 What if the best ad doesn’t try to sell you anything at all?

💡 In this episode, we cover:

Fred’s childhood obsession with a detergent ad that just said “brrrr”—and how that minimalist storytelling still crushes 99% of today’s over-engineered brand content.

Macy’s holiday ads and the British-inspired art of emotional storytelling that makes people cry and shop.

Why DCO isn’t the villain—but how we’ve used it like a blunt object instead of a scalpel.

How modern ads lost their soul chasing CTRs, and how to bring back curiosity, memory, and actual resonance.

The myth of personalization and the horror of creepy geo-inserted “Hey, [CITY]!” ads.

The ROI of saying less. Whispering instead of screaming. Leaving space for the viewer to feel something.

And yes: Birdie the Shih Tzu, who has stronger opinions on storytelling than most strategy decks you’ve seen this year.

🔥 This episode is for you if:

You’re tired of being told “optimize more” when your gut knows the problem is creative bankruptcy.

You believe branding can be emotional and effective—but the industry’s forgotten how to get there.

You want to make ads that people remember 30 years later—not ones they skip after 3 seconds.

You miss the days when advertising was closer to art than algorithm.

💬 Drop us a comment if you’ve ever made an ad that made someone cry, laugh, or actually remember your brand a week later.

👍 Like this episode?

🔔 Subscribe for more irreverent, insightful interviews with the smartest (and weirdest) minds in marketing.

🐾 Share with your favorite creative director, brand strategist, or dog lover with ad fatigue.

Huge thanks to our sponsors Incremental and Troutman Amin—for making sure this show stays on air and isn’t replaced by a generative AI that uses buzzwords like “omnichannel synergistic personalization.”

Rishad Tobaccowala: Your Boss Isn’t a Leader—Here’s Why

Wed, 09 Apr 2025 09:00:00 -0700

In this mind-expanding episode of The ADOTAT Show, we’re joined by the one and only Rishad Tobaccowala—marketing visionary, business philosopher, and the man who’s been calling out the corporate charade long before it became fashionable.

This isn’t your typical “future of work” fluff-fest filled with buzzwords and LinkedIn-safe predictions. Rishad dives headfirst into the uncomfortable truths most leaders are too scared—or too siloed—to admit. He drops hard truths about the death of traditional leadership, the failure of most org structures, and why Gen Z will never want your job (and probably shouldn’t).

💥 Topics we get into:

Why leadership training is a joke (unless you're Walmart)

What it means to live in the age of debossification

The rise of the Company of One—and why your top talent is already acting like one

Why optional, flexible, and freelance work models are the only ones worth building

And how to spot a real leader (hint: they don’t need a title to lead)

🔧 Rishad lays out a new blueprint for work, featuring: ✅ Permeable organizations

✅ Portable benefits

✅ Outcome-based pay

✅ Modular leadership

✅ Actual intelligence (not recycled best practices from 2012)

He’s not here to make you comfortable—he’s here to help you survive the next version of work before your business becomes a fossil.

🔨 AI, ROI & WTF: Jay Friedman Builds Agencies Without Office Coffee

Sun, 06 Apr 2025 09:00:00 -0700

In this Season Four premiere episode, Pesach Lattin (@ADOTAT) sits down with Jay Friedman, CEO of Goodway Group, the man who took one look at office coffee and said: “No thanks, I’ll scale 1,500x without it.”

🧠 This isn’t just another “how we’re using AI” episode. It’s a full-on teardown of the ad industry’s addiction to fluff, inefficiency, and the illusion of innovation. Jay drops enough truth bombs to qualify for a LinkedIn suspension — and we’re here for all of it.

🔍 What You’ll Hear Inside This Episode:

🎯 AI for Creativity, Not Just Cost-Cutting

Jay explains why using generative AI just to squeeze headcount misses the point—and why smart agencies are training AI to think alongside them, not just automate reports.

🎨 Is This a Picasso or a Coupon Clipper?

From executive coaching GPTs to bots that know your KPIs better than your interns, Jay reveals how real innovation requires imagination, not just procurement checklists.

🏝️ Remote Work Before It Was Cool

Goodway Group went fully remote in 2008 — long before anyone could spell “Zoom.” Jay shares the secret sauce for building culture, avoiding quiet hiring disasters, and yes... what happened when his team defused a bomb in a virtual escape room.

🛠️ Transparency vs. Shell Games

What if every agency had to show exactly how they spend your ad dollars? Jay says Goodway would grow 5X. And, honestly, he might be right.

🧾 Marketing ROI = The Ultimate Magic Trick

Jay breaks down why most CMOs are still treated like PowerPoint slide filler at board meetings—and how to change that by measuring what actually matters.

🎤 Also, We Talk About Nas, Peanut Butter, and Singing Like Adele.

Because of course we do.

📎 Get Connected & Learn More:

👨‍💼 Jay Friedman

🔗 l

/ jayfriedman

🏢 Goodway Group — Building marketing strategies that work in real life, not just slide decks.

🧠 Pesach Lattin

🔗

/ pesach-lattin

📨 Subscribe to his daily newsletter & podcast updates at:

👉 https://new.adotat.com/subscribe

Blended Margins & Gas Station Sushi: Surviving the Lead Gen Jungle with Sean McCormick

Tue, 18 Mar 2025 00:00:00 -0700

In this episode of The ADOTAT Show, host Pesach Lattin sits down with Sean McCormick, a veteran of performance marketing and someone who has built a career balancing grit, growth, and unflinching transparency. Together, they wade into the murky waters of lead generation, industry ethics, and the all-too-familiar chaos of navigating client demands while trying to stay true to values.

Sean opens up about the "dirty secrets" of performance marketing—yes, we’re talking about blending margins, questionable partners, and why some advertisers shop for quality like it’s the clearance aisle at a gas station. From discussing why vendors shouldn't be treated like punching bags to tackling the consequences of regulators stepping in, this conversation pulls no punches.

You'll hear candid takes on why some metrics are more smoke and mirrors than meaningful, the risks of AI becoming a marketer's crutch, and why ethics often end up like kale at a BBQ—nice in theory, but left untouched.

Sean also shares personal stories about firing nightmare clients, surviving fraud scares, and why "never give up" is tattoo-worthy advice in this industry. Plus, we get real about desert island survival kits, family chaos, and the one meal worth swimming back to shore for.

Special thanks to our sponsors:

🔥 Incremental.com – Giving you attribution clarity without the headaches.

🔥 Rembrand.com – Making sure your CTV and DOOH ads don’t vanish into the void.

🔥 Troutman Amin – The legal eagles who help you stay compliant while others are getting subpoenas.

👉 Like, comment, and subscribe for more no-nonsense, brutally honest conversations about adtech, marketing, and the people crazy enough to stay in this game.

Stay bold, stay curious, and know more than you did yesterday.

Your Ad Blocker Problem? Dan Rua Says You’re Sleeping with the Enemy

Tue, 18 Mar 2025 00:00:00 -0700

Dan Rua has been coding since the internet was in diapers and is now on a mission to save publishers from their worst habit: giving Big Tech all the power (and all the cash). In this lost episode of The ADOTAT Show (yes, we found it buried under a pile of old banner ads), Dan breaks down how Admiral is teaching media giants to stop begging platforms for scraps and start building real relationships with their visitors.

We talk about ad blockers shaking down publishers like a back-alley mob, why most publishers are still measuring success like it’s 2005, and how to stop whistling in the graveyard of dead business models.

Subscribe if you’re ready to stop losing revenue and start acting like you own your audience.

Brought to you by our friends at Troutman Amin, who keep the ad industry out of handcuffs—and do it bigly.

Carl Fremont Is Here to Call BS on the Ad Industry’s Worst Habits

Tue, 18 Mar 2025 00:00:00 -0700

he ad industry loves its buzzwords. Synergy, engagement, omnichannel, blah blah blah. But let’s cut through the nonsense—most of today’s marketing playbook is a house of cards, built on short-term thinking, meaningless metrics, and an addiction to performance marketing that’s turning brands into digital coupon machines.Enter Carl Fremont, CEO of Quigley-Simpson and a guy who’s been in this game long enough to see the same bad ideas resurface with shinier acronyms. In this episode of The ADOTAT Show, Carl tears into the industry's worst habits, including:🔥 Why ROAS is the junk food of marketing metrics (it looks good on paper but leaves your brand malnourished and dependent on constant ad spend)🔥 How brand loyalty died and why marketers are the ones who killed it (hint: it’s what happens when you treat customers like disposable revenue streams)🔥 Why real leadership has nothing to do with “synergy” and everything to do with actually giving a damn about your team (also, bagels. Seriously, bagels.)🔥 How the obsession with short-term wins is setting brands up for long-term failure (because you can’t buy your way into relevance forever)If you’re tired of marketing BS and want to hear what actually works in 2025, Carl’s got the answers—and he’s not sugarcoating anything. Watch, take notes, and maybe rethink your media strategy before you blow your entire budget on another useless CTR optimization.🔔 Subscribe for more brutally honest takes on adtech, marketing, and why half the industry is just making things worse.

Lizzie Chapman of NextRoll on Fixing Ad Tech, Killing Bad Culture, and the Cookiepocalypse

Sun, 09 Mar 2025 09:00:00 -0700

Lizzie Chapman isn’t here for your performative diversity panels or your tired ad-tech excuses—she’s here to fix what’s broken. In this episode, we sit down with the VP of Partnerships at NextRoll, who’s been navigating the chaos of programmatic advertising for 17 years and has the battle scars to prove it. From the long-overdue demise of third-party cookies to why AI is mostly hype unless you actually know what to do with it, Lizzie breaks down what’s real, what’s nonsense, and what’s about to shake up the entire industry.

💡 Key topics in this episode:

🔥 The Cookiepocalypse Is an Opportunity—Why NextRoll isn’t waiting for a miracle but actually building for the future.

🛠️ The DSP Survival Guide—Real strategies for not getting buried in the cookie collapse.

🤖 AI & Machine Learning: The Reality Check—How NextRoll uses AI to actually drive revenue instead of just sprinkling it on PowerPoints.

🏗️ Building a Culture That Doesn’t Suck—Because free snacks don’t fix toxic workplaces, but real transparency does.

👩‍💻 Women in Tech: More Than Just a Token Seat—Why companies that don’t invest in diverse leadership won’t be around long enough to regret it.

And let’s be clear—this isn’t some sanitized LinkedIn-friendly take on “industry challenges.” Lizzie calls out the nonsense, drops real insights, and tells it like it is.

Shoutout to our sponsors who actually make this show happen:

👏 Troutman Amin—because in advertising law, you need real experts, not just someone who skimmed the terms of service.

👏 Rembrand.com—AI-powered creative that does more than just look pretty in pitch decks.

👏 Incremental.com—Because proving your ad spend is working shouldn’t be a guessing game.

🔔 Subscribe now for more unfiltered conversations, because the ad industry needs fewer fluff pieces and more actual truth.

Locking the Digital Doors: Gavin Dunaway on Slaying Malvertising and Rebuilding Trust

Mon, 03 Mar 2025 00:00:00 -0700

🎧 In this episode, we dive deep into the wild world of digital advertising with the one and only Gavin Dunaway, Marketing Director at Media Trust. From malvertising monsters to digital trust, Gavin’s been on the front lines for nearly a decade, tackling everything from shady code to malicious redirects that threaten the very foundation of the digital ecosystem.

With a background in editorial at Adotas (my old publication) and years spent shaping the conversation at Ad Monsters, Gavin has seen it all. Now, he's helping brands lock their digital doors and rebuild trust in a landscape full of malicious squatters and outdated ad tech. 🚪💻

🔑 We break down the digital trust crisis, explore how the rise of retail media is shaking up the space, and dive into why legacy thinking in media is holding us all back. Plus, Gavin’s not just about keeping the bad guys out—he’s all about making the internet a safer, more transparent place for everyone involved. Spoiler: He's also a rockstar guitarist—so expect some seriously great analogies about ad tech and malvertising! 🎸🔥

If you’ve ever wondered where digital marketing is headed, how advertisers can stop getting duped, or how we might just need to rethink our entire approach to digital safety—this one’s for you. Let’s just say, this episode is one for the ages. 💥

👉 Don't forget to hit subscribe, and stay tuned for more insight, irreverence, and industry wisdom!

#AdTech #DigitalTrust #Malvertising #BrandSafety #RetailMedia #MediaTrust #Marketing #Innovation #AdEcosystem #DigitalSecurity #TrustInAdvertising

🔥 ADOTAT Show: Matt Wasserlauf on Blockchain, Ad Fraud & Why Agencies Fear Transparency

Mon, 03 Mar 2025 00:00:00 -0700

Ad tech has a $22 billion problem, and no, it’s not a new buzzword or the latest AI fad—it’s fraud. For decades, agencies and middlemen have pocketed billions while advertisers throw money into a black hole, convinced that “reach” and “frequency” actually mean something. Enter Matt Wasserlauf, ad industry veteran and founder of BlockBoard, who’s had enough of the BS and is using blockchain to demand real accountability.

In this no-holds-barred conversation with Pesach Lattin, Matt breaks down:

🚨 Why ad fraud refuses to die – and how the industry is built to keep it alive

🔎 The blockchain fix – not the crypto Ponzi nonsense, just actual transparency

🏢 Why the big agencies want NOTHING to do with accountability – and who’s fighting back

📉 The silent panic at holding companies – mergers, layoffs, and a whole lot of denial

💡 AI + blockchain = the future? – or is AI about to supercharge ad fraud to TRILLIONS?

⚾ Matt’s leadership playbook – surviving the ad tech circus, baseball metaphors included

🎸 The personal side – his thoughts on family, patience, Bruce Springsteen, and baseball cards

This is the episode the big ad players don’t want you to watch—because when you start asking where your media budget actually goes, you might not like the answer.

📌 Subscribe for more brutally honest takes on ad tech, marketing, and media.

💬 Comment below: Is blockchain the future of advertising, or is the industry too addicted to the grift?

🎙️ The ADOTAT Show Special: “Metrics Don’t Matter” – The Game Show Edition!

Mon, 03 Mar 2025 00:00:00 -0700

Welcome to Metrics Don’t Matter, the high-energy, no-holds-barred game show where adtech veterans and media moguls battle through trivia, slogans, and live challenges—because who needs meaningful KPIs when you can just make ‘em up as you go?

First up, Marion Ranchet, the Swiss Army knife of the streaming world. She’s cut through the labyrinth of SVOD, AVOD, and FAST markets with the precision of a surgeon and the flair of a French auteur. As the mastermind behind Western Europe’s streaming expansion, she’s here to prove that cracking Europe isn’t as simple as slapping a CTV deal on a contract and calling it a day.

Then we’ve got Evan Shapiro, the media universe’s cartographer-in-chief. Emmy, Peabody, and a razor-sharp wit, he’s the professor you wish you had—except with less chalk and way more cutting insights. If there’s a media trend about to explode, he’s already mapped it. And no, he’s not playing for fun—he’s here to win, roast, and probably rewrite the rulebook while he’s at it.

Expect game-show chaos, industry satire, and an aggressive takedown of the buzzwords we all pretend to understand. Will Evan’s impressive hair defy gravity? Will Marion’s European sensibilities survive an American-brand slogan battle? Will anyone actually figure out how CTV works? Tune in to find out.

Spoiler: The real winner is whoever walks away with their sanity intact.

Unpacking B2B Marketing with Dan Rosenberg of Octane 11 | The ADOTAT Show

Tue, 25 Feb 2025 00:00:00 -0700

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. From breaking down data silos to harnessing the power of AI without setting money on fire, Dan shares his insights on making B2B marketing less about boring spreadsheets and more about real results.

Expect witty banter, irreverent questions, and the occasional island survival strategy (yes, Dan actually picked Katniss Everdeen). If you’ve ever wondered how to get marketing and sales to play nice, or how to separate useful data from noise without turning into a spreadsheet zombie—this episode is for you.

Highlights:

🚀 The three biggest blockers to effective AI in B2B marketing

📊 How to break down data silos without causing office warfare

🔥 Why most companies are still solving data like a Rubik’s Cube blindfolded

🌴 Desert Island Q&A: Who would Dan bring, and why does it involve sushi?

Big thanks to our sponsors:

Troutman Amin – The legal eagles of adtech law
Rebrand – Because your logo deserves better
Incremental – Turning small steps into big wins

Don't miss this candid conversation packed with actionable insights, humor, and a fresh perspective on the future of B2B marketing.

Stay bold, stay curious, and know more than you did yesterday.

👀 Watch, Like, and Subscribe!

🔔 Don’t forget to hit the notification bell for more irreverent takes on marketing, ad tech, and everything in between.

#ADOTATShow #B2BMarketing #Octane11 #DanRosenberg #AdTech #MarketingAnalytics #AIinMarketing #DataSilos #IncrementalGrowth #TroutmanAmin #Rebrand #PesachLattin #MarketingPodcast #IrreverentInsights #StayBoldStayCurious

Unpacking B2B Marketing with Dan Rosenberg of Octane 11 | The ADOTAT Show

Tue, 25 Feb 2025 00:00:00 -0700

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. If you’ve ever thought B2B marketing was just about boring spreadsheets and buzzwords, think again. Dan breaks down how Octane 11 is changing the game by connecting the dots between marketing and sales, turning data into actionable insights, and making analytics actually useful (and maybe even a little exciting).

Episode Highlights:

🔥 AI in B2B Marketing: Game Changer or Just More Buzz?

Dan breaks down the three biggest blockers to effective AI adoption in B2B marketing:

Data Privacy Concerns: Is your data going out into the world or becoming part of a large language model?
Data Silos: Getting all your data into one place is easier said than done.
Execution Gap: How to turn AI insights into actual action plans.

📊 Breaking Down Data Silos Without Causing Office Warfare

Dan discusses how connecting data to accounts and campaigns is the key to unlocking its value. He explains Octane 11’s approach to mapping every marketing touchpoint to revenue, making sure no lead is left behind.

🎨 Predictive Analytics: Not Just a Fancy Way of Guessing

Dan explains how Octane 11 uses predictive analytics to inform marketing strategies without turning into spreadsheet zombies. Spoiler: It’s all about the quality of your data.

🌴 Desert Island Q&A: What’s Dan’s Survival Strategy?

In one of the more irreverent segments, Dan picks his top 5 people to be stranded on a desert island with, including Katniss Everdeen and Leonardo DaVinci. And yes, Elon Musk made the cut, but not to build a boat—more like turning the island into a tech utopia.

What You’ll Learn:

How to use AI in marketing without setting money on fire.
Why data silos are the real villains of B2B marketing.
The secret to getting marketing and sales to play nice (hint: it’s all about alignment).
How predictive analytics can inform strategy without just being a glorified guessing game.
Why personalization in marketing can be great—until your smart toaster starts judging your carb choices.

Big Thanks to Our Sponsors:

Troutman Amin – The legal eagles making sure your ad tech adventures stay on the right side of the law.
Rembrand – Pioneering the future of advertising with seamless brand integration using cutting-edge AI technology. Transforming video content without interrupting the viewer experience.
Incremental – Turning small steps into big wins, without the smoke and mirrors.

Why Watch This Episode?

If you’re a B2B marketer, a data nerd, or just someone who enjoys irreverent conversations about the future of marketing, this episode is for you. Dan’s insights are practical, actionable, and delivered with a humor that makes B2B marketing sound a lot less boring than it usually does.

Stay bold, stay curious, and know more than you did yesterday.

👀 Watch, Like, and Subscribe!

🔔 Don’t forget to hit the notification bell for more irreverent takes on marketing, ad tech, and everything in between.

#ADOTATShow #B2BMarketing #Octane11 #DanRosenberg #AdTech #MarketingAnalytics #AIinMarketing #DataSilos #IncrementalGrowth #TroutmanAmin #Rembrand #PesachLattin #MarketingPodcast #IrreverentInsights #StayBoldStayCurious

Jamie Barnard: The Batman of Data Integrity | The ADOTAT Show

Tue, 25 Feb 2025 00:00:00 -0700

In this explosive episode of The ADOTAT Show, we’re joined by Jamie Barnard, the Batman of Data Integrity—no cape, no gadgets, just an unwavering mission to clean up digital advertising’s murky underworld. If the internet is Gotham, filled with data fraud, privacy scandals, and shady metrics, then Jamie is the vigilante calling out bad actors and defending consumer trust.

Jamie doesn’t just talk about data integrity—he’s on a crusade to make ethics essential in an industry that’s more comfortable sweeping them under the rug. From exposing data leakage to slamming lazy compliance and demanding accountability, Jamie is here to tear down the digital curtain and reveal the dirty secrets behind data pipelines. He’s not just blowing the whistle; he’s rewriting the playbook on data ethics, pushing for integrity to become the new gold standard in digital advertising.

🚨 Highlights from this episode:

The Origin Story: How a Pot Noodle campaign on Facebook led Jamie to challenge the very foundations of digital advertising.

The Great Data Leak: Why data leakage is the digital equivalent of the Great Train Robbery, costing brands millions in lost revenue and consumer trust.

The Ethics Reset: Why privacy compliance isn’t enough and how ethics—not just regulations—are the future of digital advertising.

The Solution: Jamie’s vision for making data integrity the ultimate currency in ad tech, from cutting noise in programmatic buys to ensuring transparency and accountability across the board.

The Legacy: Jamie’s unexpected answer to his legacy in the industry and why he believes in leaving “an echo of laughter” rather than a corporate monument.

This isn’t just another industry interview. This is vigilante justice for digital advertising. Jamie brings his irreverent wit, brutal honesty, and unmatched expertise to challenge an industry built on loopholes and workarounds. If you’ve ever wondered about the real cost of data leakage or the hypocrisy of privacy compliance, this episode is a must-watch.

🔔 Subscribe and hit the notification bell to stay updated on more industry insights, irreverent humor, and truth bombs.

🙌 Special thanks to our sponsors:

Troutman Amin LLP – Your go-to legal powerhouse in ad tech.

Rebrand.com – Mastering the art of digital identity and brand transformation.

Incremental.com – The grown-up in the room for media measurement, because you don’t want the fox guarding the henhouse—or worse, the hen grading its own eggs.

Stay bold, stay curious, and know more than you did yesterday.

#ADOTATShow #JamieBarnard #DataIntegrity #DigitalAdvertising #PrivacyCompliance #AdTech #MediaEthics #ProgrammaticAdvertising #DataLeakage #VigilanteJustice #AdTechRevolution #BatmanOfDataIntegrity #Incremental #TroutmanAminLLP #RebrandDotCom #StayBoldStayCurious

Ishveen Jolly: Rewriting Sports Sponsorships, No Apologies

Fri, 21 Feb 2025 00:00:00 -0700

Ishveen Jolly is on a mission to tear down the old sports sponsorship playbook and build something smarter, faster, and data-driven. In this episode of The ADOTAT Show, we’re diving deep into how Ishveen disrupted the industry, leaving traditional marketing methods—and their outdated systems—completely in the dust.

From her bold move to India to work in cricket sponsorship, to radically rethinking how brands and athletes connect in today’s world, Ishveen has completely rewired how deals are made. She’s not just about efficiency—she’s about transparency, collaboration, and using data to drive smarter decisions. As she flips sponsorships from dusty handshakes to real-time, tech-enabled solutions, we talk about how old marketing tactics just don’t cut it anymore, and why the future of sponsorship is all about data-driven relationships.

We also discuss how Ishveen’s platform doesn’t just connect brands with athletes—it empowers marketers by breaking down silos, streamlining the process, and ensuring that data is shared across teams to make every deal smarter. It’s not just about a partnership; it’s about creating a cohesive, powerful marketing strategy that works across all channels.

A huge thank you to our sponsors, Troutman Amin LLP, Rebrand, and Incremental.com, who support the show and make all of this possible. Troutman Amin LLP keeps your business safe with top-notch legal advice, Rebrand helps you craft brands that are unforgettable, and Incremental.com drives growth with cutting-edge data solutions.

Stay bold, stay curious, and know more than you did yesterday. Hit subscribe, check out the episode, and join us as we continue to disrupt the marketing world with no apologies.

Mario Diez: The Ad Tech DJ Spinning Transparency on a Dancefloor of Chaos

Tue, 18 Feb 2025 00:00:00 -0700

Welcome to another episode of The ADOTAT Show, where we take a deep dive into the ad tech industry with no fluff, no jargon, and a whole lot of transparency. In this week’s episode, we’re joined by Mario Diez, the CEO of Peer39, who’s been shaking up the world of programmatic advertising with a refreshing, no-nonsense approach. Before leading Peer39 to new heights, Mario was a house music DJ, and as we soon discover, his ability to mix and match signals in the chaotic world of CTV and programmatic is much like crafting the perfect DJ set—requiring precision, timing, and a whole lot of rhythm.In this conversation, Mario cuts through the nonsense surrounding CTV, programmatic advertising, and genre targeting, giving us the straight talk on what’s really going on behind the curtain. From the myths surrounding cherry-picking inventory, to the often misused idea of brand safety, Mario is here to set the record straight. We tackle the ever-present friction between advertisers and publishers, and why transparency isn’t just a buzzword—it’s essential for ad tech to evolve and thrive. And, let’s face it, who doesn’t want to know where their ad dollars are actually going instead of burning them on low-quality, irrelevant placements?But it’s not all about transparency—oh no. We also dig into the old-school habits that marketers need to unlearn in order to survive in 2025, and why the future of ad tech isn’t about keyword-based targeting, but about context, sentiment, and real quality. Is transparency and programmatic ever going to be a true power couple? Will CTV ever live up to its promise as the golden child of advertising, or is it just the wild west with better-looking graphics? Mario's got answers, and trust us, you don’t want to miss them.Big, massive thanks to our fantastic sponsors: Troutman Amin LLP, Incremental, and Rembrand—they help make episodes like this possible and ensure that the real industry insights continue flowing.So, settle in, hit play, and let’s break down the future of ad tech together. It’s time to get real about the industry we love to hate. As always, stay bold, stay curious, and know more than you did yesterday. This episode is packed with everything you need to start seeing the ad tech world through a clearer lens—one that’s less about buzzwords and more about results.

The Real Housewives of Adtech: Andy Dhanik Exposes the Industry’s Backstabbing & Hidden Fees

Tue, 18 Feb 2025 00:00:00 -0700

Adtech is a dysfunctional family drama, and Andy Dhanik has had a front-row seat to all the chaos. In this episode, he pulls back the curtain on the backstabbing, inflated bid prices, and mystery fees that keep the industry running (and ad buyers blissfully unaware).

From DSPs and SSPs duking it out over margins to “innovations” that are just old tricks with AI lipstick, Andy breaks down why ad tech is less about transparency and more about who can hide their margins the best.

🔍 Key Topics:

💰 How ad buyers are getting fleeced (and why they let it happen)

🎭 Why ad tech is basically a reality show with no real winners

🕵️‍♂️ The truth about “optimizations” and who they really benefit

📉 Transparency reports: Are they just marketing fairy tales?

If you’ve ever wondered why programmatic feels like a rigged game, this episode is your cheat code. Hit play and prepare for some brutal honesty.

🎙 Subscribe for more no-BS takes on adtech, marketing, and media! 🔥 #Adtech #Programmatic #DigitalMarketing #SurvivorButMakeItAdtech

Charles Cantu is Not Here for Your Ad Tech Nonsense—He’s Here to Fix It

Sun, 09 Feb 2025 00:00:00 -0700

Neuroprogrammatic. Emotional AI. Holograms. No, this isn’t the setup for a Black Mirror episode—it’s the very real future of advertising, and Charles Cantu is already making it happen. While most of the industry is still fumbling around with outdated targeting models and pouring billions into platforms that everyone hates, Charles is flipping the script. In this episode, we get into the real conversation about what’s broken in ad tech and how to actually fix it.

🔥 What You’ll Learn in This Episode:

✅ Neuroprogrammatic Advertising – AI That Feels?

Forget mindless retargeting and generic lookalike audiences. Charles breaks down how Reset Digital is using AI to analyze emotions in content and creative, matching them with consumers in ways that make ads resonate, not just interrupt. And yes, it’s delivering 600% sales lifts—not a typo.

✅ The Big Lie in “Diversity Initiatives”

Spoiler alert: Most brands are doing diversity media buys wrong. They pledge dollars but funnel them back into the same 10 platforms. Charles pulls back the curtain on what’s actually happening, why diverse-owned media is being sidelined, and how Reset Digital is proving that inclusive advertising isn’t just feel-good PR—it’s straight-up better business.

✅ Holograms, AI, and the Ad Tech Future That’s Way Closer Than You Think

Think digital ads are intrusive now? Imagine them in hologram form. Charles breaks down why Microsoft and Apple have tens of thousands of patents in holographic advertising tech and what that means for the future of immersive, tactile brand experiences. Because why watch an ad when you can hold the product in your hands before you buy?

✅ The One Excuse Marketers Use That Makes Charles’ Blood Boil

Marketers love to say they support diverse media, but their buying patterns tell another story. Charles shares the one excuse he hears constantly that proves the industry still has a long way to go.

💡 Our Incredible Sponsors Make This Show Possible!

A massive thank you to our sponsors, who actually understand what moves the needle in advertising:

🟢 Troutman Amin LLP – The legal brains behind the biggest moves in ad tech, privacy, and compliance. If you’re in the industry, you need them in your corner.

🟢 Incremental.com – Proving that measuring advertising impact shouldn’t be a guessing game. Because if you can’t measure what works, you might as well burn your budget.

🟢 Dailymotion Advertising – The Attention Program that uses eye-tracking, engagement metrics, and brand lift studies to optimize video ads for real impact. If you’re sick of YouTube eating your budget, this is the platform you need.

🟢 Rembrand – AI-driven virtual product placement that seamlessly embeds brands into video content. No forced sponsorships, no interruptions—just effortless integration. And right now, you can try it for a chance to win $10,000!

🚀 This episode is packed with insights, laughs, and maybe a few uncomfortable truths about the state of advertising. Don’t miss it—because once you hear what Charles has to say, you might never look at ad tech the same way again.

📢 Like, comment, and subscribe! Got thoughts? Drop them below—we love a good debate. 🎤🔥

Elena Jasper on Why TV Isn't Dead and Marketing's Digital Delusion

Mon, 03 Feb 2025 09:00:00 -0700

In this episode, Elena Jasper, VP of Market at Marketing Architects, joins Pesach Lattin to challenge the digital-first mindset that’s been dominating the marketing world. Elena breaks down why TV is far from dead, despite what everyone says, and why marketers need to stop ignoring the power of linear TV in favor of digital myths.

We also dive into the over-targeting epidemic, how third-party data is misleading the industry, and why marketers need to rethink their obsession with short-term digital metrics. Elena shares why AI is a tool that works best when paired with subject-matter expertise, and we tackle the growing privacy concerns that marketers are conveniently overlooking.

Get ready for a no-holds-barred discussion about the realities of modern marketing and why you’re probably wasting money on the wrong strategies.

Sponsors: Big thanks to Troutman Amin, Incremental, and DailyMotion, coming soon, for making this episode possible.

Don’t miss this episode—stay bold, stay curious, and know more than you did yesterday.

🚨 Ad Tech Truth Bomb Alert 🚨 Matthew Sattel, CRO of OpenX

Wed, 29 Jan 2025 00:00:00 -0700

This week on The ADOTAT Show, I sat down with Matthew Sattel, CRO of OpenX, and we went straight to the heart of ad tech's mess—CTV, MFA junk, and transparency. Spoiler: Matthew is DONE with the fluff and is all about real, actionable change. If you want the truth about curation 2.0, how OpenX is leading the charge in cleaning up the CTV supply chain, and why transparency isn’t just a panel buzzword but a game-changer, you need to watch this.

We also tackled a survival scenario (hint: it involves spearfishing, no Wi-Fi, and definitely no DSPs). 💥

Want to know why premium supply is the only way forward in ad tech? Why OpenX’s TV by OpenX is making CTV more trustworthy and biddable than ever? And why you might be getting scammed by your own metrics? Then grab your coffee and head to the full episode on YouTube. Trust me, you’ll be smarter for it.

Watch the full episode on YouTube NOW—link in the comments. 🔥👇

#AdTech #CTV #Transparency #MFA #Programmatic #OpenX #DigitalAdvertising #Marketing #AdTechRevolution #WatchNow

🚨 Breaking: The Internet is Still a Dumpster Fire! 🚨

Wed, 29 Jan 2025 00:00:00 -0700

In the latest episode of The ADOTAT Show, Paul Bannister, Chief Strategy Officer at Raptive, drops by to discuss ad tech’s glorious chaos—and somehow makes it both hilarious and brutally honest.

💡 Highlights include:

Why Web3 is just a “weird brand” and blockchain cookies are an actual nightmare.
The ad ecosystem’s uncanny resemblance to a bad dating app (red flags everywhere).
Gen Z abandoning the web for TikTok, Instagram, and whatever app comes next.
And, of course, Paul’s vision for fixing the internet without flipping the table (yet).

If you’re in ad tech, publishing, or just love hearing smart people roast overhyped trends, this episode is a must-watch. Plus, you’ll learn why Bannister thinks the metaverse might actually happen… someday.

🎥 Watch now and see why Paul Bannister is the ad tech realist we all need: [Insert Link]

🔑 Key takeaway: The internet might be a mess, but with people like Bannister in the game, there’s still hope for something better.

Let me know what you think of the episode—unless you’re pitching blockchain cookies. Then, we’re good. 😉

Ad Apocalypse Now: Lou Paskalis on Saving Media Ethics from AI and Clickbait Chaos

Fri, 24 Jan 2025 09:00:00 -0700

In this episode of The ADOTAT Show, Lou Paskalis takes the mic, not to preach but to pull back the veil on the crumbling foundations of media ethics. He’s not here to sugarcoat the truth—he’s here to hold up a mirror to an industry often too enamored with its own reflection. From the creeping tentacles of AI shaping ad targeting to the relentless erosion of journalism under the weight of clickbait economics, Lou speaks with the urgency of someone who’s seen the storm clouds gathering and refuses to look away.

This is not just a conversation; it’s an autopsy of an industry caught between innovation and moral compromise. Lou lays bare the stakes: the dangerous bifurcation of truth into haves and have-nots, the rising tide of misinformation, and the ad industry’s complicity in sustaining a broken system.

What’s on the Table:

Why advertising is on trial in the court of public trust—and the role brands must play in saving journalism from collapse.
The double-edged sword of AI: innovation or chaos? Lou spells out the high stakes of this unregulated frontier.
The quiet menace of click-driven content and how it feeds a deeper, systemic assault on democracy.
A candid diagnosis of regulatory gridlock—and a call for a unified privacy framework before it’s too late.
Real talk for media insiders: If you’re not inspecting your ad buys, you’re complicit in the mess.

Why Tune In:

Because this isn’t just about advertising; it’s about accountability. It’s about saving the very idea of truth in a world hooked on speed and scale. Whether you’re a brand chasing purpose, a journalist grappling with shrinking newsrooms, or just someone who’s tired of the noise, Lou delivers a masterclass in clarity and conviction.

A Word of Thanks:

This episode is made possible by the support of Troutman Amin and Incremental—champions of conversations that matter. Their backing reminds us that advertising, at its best, builds bridges instead of barriers.

This is not your average industry chat. It’s a reckoning. Watch it. Share it. And maybe, just maybe, join the fight to fix what’s broken.

From Mango Revolutions to Marketing Mastery: Erin Levzow on Creativity, Data, and Defying Expectations

Tue, 14 Jan 2025 09:00:00 -0700

This week on The ADOTAT Show, Pesach Lattin sits down with Erin Levzow, a marketing maestro whose career is a masterclass in defying expectations and blending creativity with data-driven precision. From proving that digital marketers can not only lead but dominate the C-suite, to transforming a social media uproar over mango habanero wings into a viral marketing triumph, Erin’s journey is a testament to the power of innovation and emotional intelligence in advertising.

During this episode, Erin opens up about her unique approach to marketing, including how she crafts campaigns that resonate deeply by mixing analytics with emotional storytelling. She shares the behind-the-scenes strategy behind Wingstop’s “Viva El Revolucion” influencer kits and how it grew their social reach by 1,000% overnight. Erin also tackles the debate over the relevance of traditional marketing metrics like impressions, why “omnichannel” is the industry buzzword she loves to hate, and how customer personas might just be the horoscopes of marketing.

But this episode isn’t just about numbers and strategy. Erin delves into her leadership philosophy, rooted in empathy and radical candor, and reveals the personal experiences that shaped her resilient and authentic approach to life and work. From her husband’s life-changing recovery to her own competitive ballroom dancing adventures, Erin shares how vulnerability, trust, and adaptability are essential both in the office and on the dance floor.

Pesach keeps things lively with irreverent questions like, “What’s the most obnoxious marketing trend you’ve ever seen?” and “How do you turn coconuts into currency on a desert island?” Erin answers with a mix of wit, wisdom, and candor, leaving listeners inspired and entertained.

Whether you’re a marketer looking to refine your craft or just someone who loves a great story about creativity, resilience, and shaking things up, this episode is for you. Tune in for a conversation that’s equal parts insightful, hilarious, and unforgettable.

The Hustle Behind Monks: Wesley Ter Haar’s Guide to Staying Ahead

Mon, 06 Jan 2025 00:00:00 -0700

Welcome to Season 3 of The ADOTAT Show! 🎉

We’re kicking off the premiere with none other than Wesley Ter Haar, founder of Monks (formerly Media Monks) and a certified legend in the creative world. In this episode, we dive deep into the chaos of early internet days (remember Flash?), the ethics of AI, and, yes, the time Wesley sent a chicken sandwich into space for KFC. 🍗🚀

But that’s not all—Wesley spills on his guilty pleasure (spoiler: it involves sleeping until noon), his unexpected salsa skills, and what it’s really like to run a global creative empire while pretending you’re still the underdog.

This episode is a mix of wit, wisdom, and just enough irreverence to keep things interesting. Buckle up for the wild ride that is Season 3. 🎬

🔥 Highlights:

How Monks pivoted from scrappy startup to creative powerhouse
Wesley’s thoughts on AI (friend or robot overlord?)
Why Mexico City is the most exciting place on the planet 🌎
The ethics of AI in advertising: Where’s the line?
Salsa dancing, sleeping in, and sending chicken sandwiches to space

Don’t forget to subscribe, like, and share! We’ve got a season packed with incredible guests, sharp takes, and the kind of candor you won’t find anywhere else.

Stay bold. Stay curious. Know more than you did yesterday. 💡 #TheADOTATShow #Season3Premiere #WesleyTerHaar #CreativeLegends #AIethics #Advertising #SalsaSkills

FTC Smackdowns, AI Fails, and Influencer Chaos: Damon Wright Breaks Down Marketing’s Legal Minefield

Mon, 16 Dec 2024 00:00:00 -0700

It’s the Season 2 finale of The ADOTAT Show, and we’re going out with a bang! In this episode, Pesach Lattin welcomes the brilliant Damon Wright, a legal powerhouse with a knack for rescuing brands from the fiery pits of FTC crackdowns, influencer missteps, and the growing chaos of AI blunders. Damon dives deep into the murky waters of compliance and legal strategies, all while keeping things lively with some surprising anecdotes—yes, including breakdancing nostalgia.

From tackling the FTC's latest moves on deceptive advertising and AI mishaps to decoding the legal quagmire of “Made in the USA” claims, Damon’s insights are a must-hear for anyone navigating the tricky world of marketing and e-commerce. Whether you're dealing with influencer testimonials, dynamic pricing nightmares, or AI’s unexpected forays into chat-based legal disasters, this episode is packed with actionable advice and sharp commentary.

What You’ll Learn in This Episode:

The FTC’s crackdown on influencer marketing and deceptive practices

How small businesses can tackle the “Click-to-Cancel” rule without breaking the bank

AI’s role in advertising and its growing list of legal pitfalls

Why breakdancing skills might not save you, but compliance will

The myth of “literally true” claims and why they still get brands in trouble

A huge thank-you to our sponsors for powering this unforgettable season:

Troutman Amin: Experts in compliance and legal strategy, helping brands avoid FTC nightmares.

Origin: Leaders in CTV innovation, turning passive viewers into engaged customers with groundbreaking ad tech.

Incremental.com: Marketing measurement experts ensuring your ad spend delivers real growth, not just wishful thinking.

This season finale isn’t just an episode—it’s a masterclass in surviving the ever-changing advertising landscape. Whether you’re an adtech enthusiast, a marketer, or just someone fascinated by the intersection of law and marketing, this episode is packed with insights, laughs, and a few surprises.

Don’t forget to like, comment, and subscribe to The ADOTAT Show for updates on Season 3, where we’ll continue to explore the boldest and brightest in marketing, media, and advertising technology.

Stay bold, stay curious, and know more than you did yesterday!

#ADOTATShow #Marketing #Adtech #LegalTips #SeasonFinale #FTC #AdvertisingC

🎥 Inside the Streaming Revolution: Jamie Branson’s Mission to Fix Content Monetization

Wed, 11 Dec 2024 00:00:00 -0700

In this episode of The ADOTAT Show, Pesach Lattin sits down with Jamie Branson, CEO of View TV, to dive into the challenges and opportunities in the streaming landscape. Jamie is leading the charge to transform how content is monetized, tackling inefficiencies and broken models that have long plagued the industry.

🚀 What You’ll Learn:

Why the current FAST Channel ecosystem struggles to deliver value

The hidden truths about streaming’s "Wild West" and its impact on content creators

How View TV is building a sustainable ecosystem that benefits broadcasters, advertisers, and audiences alike

Jamie’s candid thoughts on AI, VR, and whether NFTs deserve the hype—or the trash bin

Expect a mix of razor-sharp insights, bold predictions, and a few laughs along the way.

🔗 Shoutout to Our Sponsors:

A big thank you to Troutman Amin and Origin for their support in making this episode possible.

📌 Don’t Forget to:

👍 Like this video

💬 Share your thoughts in the comments

🔔 Subscribe for more behind-the-scenes looks at advertising, media, and tech innovation

Stay bold, stay curious, and know more than you did yesterday.

#Streaming #CTV #ViewTV #FASTChannels #ContentMonetization #Advertising

Maor Sadra on Ad Spend Myths, Incrementality, and AI in Marketing | The ADOTAT Show

Mon, 09 Dec 2024 00:00:00 -0700

Welcome to another episode of The ADOTAT Show! Today, we’re diving deep into the gritty world of ad tech with none other than Maor Sadra, CEO of Incremental. He’s the guy turning marketing myths on their heads, proving that last-click attribution isn’t just outdated—it’s downright dangerous for your ROI. If you’ve ever wondered why your ad spend feels more like a black hole than an investment, this episode is for you.

Maor breaks down:

The truth about incrementality and why it’s the smarter way to measure marketing success.

How AI is shaping the future of advertising—spoiler alert: it’s not all glitter and gold.

The ethical gray areas of digital marketing and why tracking users like a Netflix binge might not be the win you think it is.

Why ad spend inefficiency isn’t just a problem—it’s baked into the system.

We also get into some fun hypotheticals, including Maor’s thoughts on being stranded on a desert island, running a Super Bowl campaign featuring a dancing goat, and what he’d do if he had a magic wand to fix the ad industry.

A massive shoutout to our sponsors:

Origin: The Connected TV innovators helping brands turn passive viewers into active customers with seamless, actionable ad solutions. Check them out at originmedia.tv.

Troutman Amin: The go-to legal powerhouse for navigating the complex intersections of advertising and technology.

Adtech Playmaker: Sam Bloom’s Sports Marketing Strategies

Wed, 04 Dec 2024 00:00:00 -0700

Buckle up for a powerhouse episode of The ADOTAT Show! This week, we sit down with Sam Bloom, Head of Partnerships at PMG, to uncover the secrets behind his marketing magic. From his time as a soccer goalie to his leadership in rethinking fan engagement, Sam’s career is as eclectic as it is inspiring.

Here’s what’s on the agenda:

🎯 The “higher calling” of marketing—how strategy and heart meet in the boardroom.

⚽ Blocking outdated strategies like he’s still on the field.

📺 Why Victory+ with the Dallas Stars could be the blueprint for the future of sports marketing.

🤯 The quirkiest trends Sam’s seen in advertising (TikTok dances selling life insurance, anyone?).

🍹 Tequila, tacos, and the brain food behind the brilliance.

But that’s not all—Sam doesn’t hold back on sharing his bold predictions for the industry, laugh-out-loud stories from his career, and why innovation is less about trends and more about cutting through the noise.

A special thanks to our incredible sponsors:

🚀 Origin—the maestros of CTV innovation, turning campaigns into game-changers.

⚖️ Troutman Amin—your go-to for compliance, strategy, and keeping brands on the right track.

Without their support, this show wouldn’t happen. So pour yourself a drink (tequila optional), settle in, and get ready for an episode that’s equal parts witty, insightful, and just plain fun.

Subscribe now and don’t miss a second of Sam’s brilliance. Stay bold, stay curious, and know more than you did yesterday.

Cracking the Mobile Ad Code with AppLovin - The Adtech Mobile Gods of Wallstreet

Mon, 02 Dec 2024 06:00:00 -0700

🎙️ Welcome to The ADOTAT Show! 🎙️

In this episode, we sit down with Alex Lee, Senior Director of Global Non-Gaming at AppLovin, to uncover the secrets behind mobile advertising’s biggest success stories. From leveraging AI to ensure perfect ad placement to creating brand-safe environments in an unpredictable digital landscape, Alex shares how AppLovin is reshaping the future of ad tech.

Whether you’re an advertiser looking to scale your strategy, a brand concerned about safety, or just curious about the latest innovations in mobile and AI, this episode delivers powerful insights, bold ideas, and a few surprises along the way.

🔥 Key Takeaways:

How AppLovin is revolutionizing mobile advertising with AI and innovation.
The importance of brand safety and how to get it right.
Why mobile apps are the next frontier for advertisers.
Insights into the future of AR, VR, and AI in the ad world.

💡 Special Thanks to Our Sponsors:

Origin: Pioneering faster, smarter solutions for connected TV (CTV) advertising.
Troutman Amin: The legal experts safeguarding your business in today’s complex ad-tech landscape.
Incremental: Bringing clarity to ad performance with data-driven measurement solutions.

📌 Tune in Now!

Get ready to rethink everything you know about mobile ads, because this episode is packed with ideas to help you stay ahead. Let us know your favorite moments! 🚀

Jonathan Moffie: The Gen AI Guru Making Your Local Cupcake Shop a CTV Star

Tue, 26 Nov 2024 09:00:00 -0700

Jonathan Moffie doesn’t just think outside the box; he obliterates the box, repurposes it into a Gen AI-powered ad tool, and sells it to small businesses who didn’t even know they needed it. His bold vision for democratizing advertising is reshaping the Connected TV (CTV) space, taking it from a playground for big brands with bigger budgets to a space where your local alpaca farm can command prime-time attention.

Moffie, the founder of Streamer.ai, has an irreverent charm that pairs well with his relentless pursuit of innovation. During his recent appearance on The ADOTAT Show, hosted by Pesach Lattin, Moffie laid out his grand plan to empower small businesses to leverage the same tools Fortune 500 companies use—with none of the headaches. "The goal was to build the easiest ads manager for CTV to get millions of SMBs into streaming, just like Meta does for social and Google does for search," Moffie explained.

Gamers, Ads, and AI Chaos: Zach Rozga’s Quest to Make Marketing Fun Again!

Tue, 26 Nov 2024 00:00:00 -0700

Zachary Rozga, CEO of Thece, joins The ADOTAT Show for an in-depth conversation about how advertising can go from interruptive noise to an authentic and engaging experience. In this episode, we explore Thece’s groundbreaking approach to gamified campaigns, where brands like Miracle-Gro find creative ways to connect with gamers on platforms like Minecraft and Stardew Valley. Zach shares how Thece is building a future where brands own their narrative in gaming, fostering genuine connections through pop-up communities, challenges, and rewards that resonate with audiences.

We dive into Gen Z’s no-nonsense attitude toward marketing, dissect why programmatic advertising often falls flat with younger audiences, and reveal how AI is shaping—and sometimes misguiding—the industry. Zach doesn’t hold back as he discusses the pitfalls of inauthentic advertising and why brands need to double down on creativity and community to stay relevant. Plus, hear his thoughts on what marketers are getting wrong about gamers and why competitive gaming is much bigger than esports.

This episode is packed with insights, humor, and a few irreverent digs at the status quo. Special thanks to our sponsors, Origin (originmedia.tv) and Troutman Amin, for making it possible to bring you these candid and thought-provoking conversations. Whether you’re a marketer, a gamer, or just someone who’s tired of bad ads, this episode will leave you thinking about how brands can win in a digital-first world without losing their soul.

Hit play and join us as we explore how Zachary Rozga is turning ads into epic adventures!

Flaming Chainsaws, Streaming Ads, and Swedish Innovation: Gareth Holmes of Seenthis

Sun, 17 Nov 2024 00:00:00 -0700

In the latest episode of The ADOTAT Show, Pesach Lattin sits down with Gareth Holmes, VP of Strategy Media at SeenThis, to tackle the ad industry’s most pressing questions: Are static ads on life support? Can streaming ads really boost performance while saving the planet? And how does Sweden’s reputation for sleek innovation and eco-friendly solutions play into it all?

Gareth dives deep into how SeenThis is redefining digital advertising with its adaptive streaming technology—think faster load times, reduced carbon footprints, and massive increases in campaign ROI. He shares eye-popping success stories, like how a single campaign reduced data usage by 3,000 gigabytes and increased click-through rates by over 150%. Along the way, Gareth and Pesach discuss why younger audiences like Gen Z and Millennials are especially drawn to movement, how psychological principles like color perception and storytelling are driving ad effectiveness, and why the industry’s resistance to change is holding it back.

But it’s not all serious business. Gareth offers his irreverent take on ad tech chaos, spills on his biggest career blunder (hint: it involves a PPC budget and a pub), and explains why leadership is less about barking orders and more about rolling up your sleeves.

Whether you’re a brand marketer, agency strategist, or just fascinated by how ads shape our online experience, this episode is packed with actionable insights, industry buzzwords, and plenty of humor. Tune in to discover how adaptive

Affiliate Marketing 2.0: Cristy Garcia Talks Influencers, TikTok, and Survival Tactics

Tue, 12 Nov 2024 09:00:00 -0700

This episode of The ADOTAT Show serves up Cristy Garcia, CMO of Impact.com, in all her glory, ready to tackle the myths, missteps, and glow-ups of affiliate marketing. Think affiliate is still just a “discount channel”?

Cristy’s here to set the record straight, with insights on influencer collaborations, social commerce, and how TikTok and Instagram are shaking up the entire funnel. And, yes, she's spilling her secret survival squad for a desert island adventure—complete with DIY coconut Wi-Fi.

From AI-fueled marketing strategies to the art of balancing hard data with pure creativity, Cristy gets real about the challenges and wins of today’s fast-paced ad tech circus. If you’ve ever wondered how affiliate marketing went from a quiet side hustle to a must-have channel—or if you just want to hear about her ideal bumper sticker for affiliate’s new glow-up—this episode has it all. So grab a coffee, settle in, and get ready for some witty banter, bold insights, and a few jaw-droppers along the way.

#TheADOTATShow #AffiliateMarketing #ImpactDotCom #CristyGarcia #TikTokMarketing

PR Wizard or #adtech Double Agent? Andy Oakes Spills the Secrets

Mon, 04 Nov 2024 09:00:00 -0700

On today’s episode of The Adotat Show, we’re unraveling the enigma that is Andy Oakes—a PR guru, media maven, and possibly his own best frenemy. Andy runs both a PR agency and a media outlet. Is he reshaping ad tech, or just living out a plot twist where he’s always debating himself? Join us as Pesach Lattin and Andy dish out truths on empty nests, questionable PR moves, and ad tech's endless hype cycle. Spoiler: it involves Malbec, a worn-out BS detector, and a PR model that's far from '90s nostalgia. And hey, with the trade media's "unique" flavor, who wouldn't be tempted to toss in their own headlines?

The conversation kicks off with Andy revealing the woes of an empty nest after his daughter moves out, leaving behind a house filled with mugs and a strangely quiet silence. But it doesn’t stop there; the two take a hard look at the “newest big things” in ad tech and how they’re often just shiny, overhyped rehashes of ideas from the last hype cycle. With a BS detector finely tuned to buzzwords, Andy shares how he separates the substance from the cotton candy promises, keeping his sanity with a little help from deep breaths and a glass (or bottle) of Malbec.

From the infamous ups and downs of the PR game to a rundown on the industry’s need for a serious wake-up call, Andy doesn’t hold back. Expect some zingers on how every trade mag has its price tag, why ad tech is forever the “troubled teenager” of industries, and how a lack of real innovation has everyone—yes, including VCs—pumping funds into the same old story. And of course, there’s the age-old question: how many buzzwords does it take before Andy bolts for the pub?

This episode dives into the quirks and curveballs of an ad tech veteran who isn’t afraid to call it as he sees it, even if that means taking on the industry he’s built his career in. As Andy says, in a world of endless AI hype and unique propositions that aren't quite unique, sometimes you just have to trust the people rather than the pitch.

Stay Bold, Stay Curious, and Know More than You Did Yesterday. #adtechgod #adtech #adtechbros

Unlocking the Future of #AdTech: Professor Scott Schiller on Shoppable TV, Full-Funnel Advertising

Mon, 28 Oct 2024 09:00:00 -0700

In this episode of The ADOTAT Show, we’re diving into the mind of Professor Scott Schiller, a guy who’s seen the ad game evolve from “get off the couch to change the channel” to “order a pizza while watching your favorite binge-worthy show.” Scott’s the OG of ad tech and media, and trust me, he’s forgotten more about this industry than most people ever knew. Whether it's shoppable TV or Amazon’s latest sneaky moves to dominate the full-funnel game, Scott’s breaking it down with real talk and zero fluff.

We’re getting into the gritty details of video ads today—are they evolving or are we just suckers for adorable puppy clips? Scott’s got opinions on that, plus some spicy takes on why relying too much on tech could be adland’s Achilles' heel. Spoiler alert: data isn’t always the hero we want it to be, and privacy battles are about to shake up the media world more than ever. If you’re thinking technology is going to solve all your ad problems, Scott’s here to bring you back to Earth—gut instinct still reigns supreme in the ad game, folks.

And of course, we couldn’t do this without giving a major shoutout to the powerhouse sponsors keeping this show running. Troutman Amin is out there dropping legal expertise like it’s nobody’s business, while Origin (originmedia.tv) is lighting up the Connected TV scene, flipping passive couch potatoes into active buyers with their no-code, lightning-fast solutions. They’re changing the game, and honestly, we’re lucky to have them.

So, grab a drink, pull up a chair, and get ready to hear media wisdom from a guy who’s seen it all. Buckle up, because by the end of this, you’ll know more than you did yesterday. Stay bold, stay curious, and let’s do this!

Mark Coleman: From Founder Chaos to Investor Calm

Wed, 23 Oct 2024 00:00:00 -0700

In this episode of The ADOTAT Show, join Pesach Lattin as he sits down with Mark Coleman, the venture capitalist and startup whisperer who's turning fledgling ideas into billion-dollar giants at Tambora Ventures. Picture a mix of Yoda’s wisdom and a Wall Street wolf—Mark shares tales from his time at DoubleClick, where he learned that sales is the true Jedi art of survival. He’s not just about crunching numbers; he’s all about nurturing relationships and mentoring founders through the wild world of startups.

Mark dishes out tough love like it’s a free sample at Costco, reminding founders that while a ping-pong table might seem enticing, it won’t pay the bills. With his hands-on approach, he dives into the chaos of Israeli innovation, explains when to pivot (or when to stop chasing your own tail), and even spills the tea on the infamous DoubleClick Mafia.

Get ready for a rollercoaster of insights, laughter, and the occasional deep dive into what it really takes to scale a startup. Whether you’re a seasoned entrepreneur or just thinking about launching your first idea, this episode is packed with wisdom—and some classic Brooklyn charm. Tune in, because this isn’t just business talk; it’s a masterclass in making your dreams a reality!

Raj Chauhan Unplugged: Why Ad Tech’s Creative Revival Pulled Him Back In

Wed, 16 Oct 2024 00:00:00 -0700

In this must-listen episode of The ADOTAT Show, ad tech heavyweight Raj Chauhan sits down to share why he took a break from the industry—and more importantly, why he’s back now, more excited than ever. Raj talks candidly about how ad tech hit a creative wall a few years ago (remember when header bidding was the only “big innovation”?), but now, we’re witnessing a wave of change that’s pulling him right back in.

We dive deep into retail media’s massive potential, the evolving role of curation (spoiler: experts are back in demand!), and the game-changing tools that offer closed-loop attribution for the entire commerce journey. Raj doesn't hold back on his predictions either, especially about the looming end of linear TV—yeah, it’s still out there, but not for long. If you're clinging to it, consider this your friendly wake-up call.

Whether you're a seasoned pro or just trying to keep up with the fast-paced world of ad tech, this episode is packed with insights you can’t afford to miss. Tune in to hear Raj’s take on why the industry’s creative renaissance is turning heads, and how retail and commerce media are setting the stage for the next big shift.

Grab your headphones, hit play, and get ready to learn why now is the time to jump back into the ad tech game!

Unlocking the Power of Attention: Mike Follett on Why Your Ads Are Failing Without It

Wed, 09 Oct 2024 00:00:00 -0700

Welcome to The ADOTAT Show, where Pesach Lattin takes you beyond the surface of the ad world. Today, he's joined by Mike Follett, CEO of Lumen Research, to talk about the one metric that really matters—attention. Forget viewability, it’s all about whether people are actually paying attention to your ads. Mike’s eye-tracking tech reveals why brands obsessing over impressions are missing the bigger picture.

They’ll dive into why short, frequent exposures beat long, drawn-out campaigns, how attention metrics correlate with brand lift, and why real-time optimization might be the next big thing. Oh, and don’t worry, Pesach will toss in a few fun metaphors along the way (bad relationships, anyone?).

Special thanks to our sponsors! Origin is redefining CTV advertising with their game-changing Slingshot technology, turning passive viewers into active customers. And Troutman Amin is the legal backbone of the adtech world, keeping everything compliant and cutting through the noise.

Tune in, learn something new, and find out why attention is the future of advertising. You won’t want to miss this one!

Keywords: Attention Metrics, Eye Tracking, Mike Follett, Lumen Research, Advertising Trends, Connected TV, CTV Ads, Brand Lift, Purchase Intent, Origin Media, Troutman Amin

Dave Morgan Destroys CTV Hype: Fraud, Fake Ads, and the AdTech Mess

Tue, 01 Oct 2024 00:00:00 -0700

Buckle up because this week’s episode of The ADOTAT Show is a MUST-LISTEN for anyone in ad tech or marketing who’s tired of the fluff and ready for some real talk. We’ve got the legendary Dave Morgan, founder of Simulmedia, dropping knowledge bombs and ripping apart all the hype around CTV, shoppable TV, and the entire programmatic ecosystem. 💣

Dave doesn’t hold back as he exposes the ugly truth about ad fraud, junk inventory, and why the “easy button” approach is a one-way ticket to failure. He’s here to remind everyone that transparency is NOT optional, even though most of the industry seems to think otherwise.

If you’ve been cruising along, thinking your digital ad strategy is airtight, think again. This episode will make you question EVERYTHING—so don’t miss it!

🎧 LISTEN NOW! You won’t regret it. 🎧

#AdTech #Podcast #CTV #ProgrammaticFraud #Transparency #MarketingInsights #DaveMorgan #TheADOTATShow #ShoppableTV #Advertising #adtechgod #adtech #martech

Cookies, Chaos, and CTV: Anthony Katsur on Tackling AdTech’s Biggest Messes—From AI Hype to Privacy Nightmares

Thu, 26 Sep 2024 00:00:00 -0700

In this episode of The ADOTAT Show, we're diving deep into the wild world of adtech with Anthony Katsur, CEO of IAB Tech Lab, as he unpacks the industry's biggest challenges—loaded with insights and a no-nonsense attitude. From the ever-delayed demise of third-party cookies (Google, we’re looking at you 👀) to the chaotic rise of Connected TV (CTV), Katsur doesn’t hold back on what’s really going on behind the scenes.

We tackle everything:

🍪 The cookie apocalypse—why it keeps getting delayed and what’s really happening in the world of privacy and data.

📺 The unpredictable chaos of CTV—how this booming ad platform is evolving and what it means for advertisers.

🤖 The AI hype—will it revolutionize adtech or just serve up more headaches? Katsur breaks down the role of artificial intelligence in advertising, privacy, and creative optimization.

Whether you're neck-deep in adtech or just trying to keep up with the jargon, this episode is packed with key insights, industry buzzwords, and plenty of candid talk about the future of digital advertising. Buckle up for an irreverent, insightful conversation you won’t want to miss!

Data Unchained: Elizabeth Johnson’s No-BS Guide to Marketing Mastery

Mon, 23 Sep 2024 00:00:00 -0700

🎙️🚨 You think you know marketing? Think again. In this week’s ADOTAT Show, Elizabeth Johnson, CEO of Pathformance, comes in hot 🔥 to flip your marketing world upside down.

Forget your beloved ROAS—Elizabeth is here to tell you why it’s more outdated than your Blackberry. 📉 Instead, she’s dishing out the real insights on incremental sales lift, standardizing data (yup, someone’s gotta do it), and why "faking it till you make it" won’t fly in the world of digital shopper marketing. 😎📊

If you like your podcasts served with a side of bold truth and some serious irreverence, this one’s for you. Catch it now before your competition does. 🚀

#PodcastPower #ElizabethJohnsonUnfiltered #MarketingTruthBombs #PathPerformance #ListenOrGetLeft

Adtech Secrets Revealed: Scott Messer Unpacks the Industry’s Biggest Challenges and Wins

Thu, 19 Sep 2024 00:00:00 -0700

Get ready for an insider's look into the world of Ad Tech in this can't-miss episode of The ADOTAT Show! Pesach Lattin is joined by Scott Messer, a veteran in the digital landscape, to discuss the hottest topics in Digital Advertising and Programmatic Advertising. Whether you’re looking to master Ad Stack Optimization or navigate the complexities of Data-Driven Marketing, this episode delivers the insights you need.

Scott dives deep into the nuts and bolts of Ad Operations, revealing how to maximize Publisher Revenue through advanced Yield Management techniques and savvy Audience Targeting strategies. Discover the future of Digital Strategy as we explore the shifts in Connected TV (CTV) Advertising, the rise of Demand-Side Platforms (DSPs), and the growing importance of Audience Monetization.

Learn why Ad Tech Trends like Media Buying automation, Curated Marketplaces, and cross-platform engagement are transforming the industry. Hear Scott's thoughts on the impact of privacy changes on data strategies and the best practices for dealing with multiple Ad Tech Vendors to achieve optimal results. If you're navigating the digital jungle of advertising technology, this episode is packed with real-world examples and actionable advice for boosting your campaigns.

Join us to get ahead of the curve with Ad Tech Insights, explore the future of Programmatic Media, and learn from the best in the business. Make sure to like, comment, and subscribe to stay updated on the latest in Ad Tech and beyond!

Keywords: Ad Tech, Digital Advertising, Programmatic Advertising, Ad Stack Optimization, Data-Driven Marketing, Ad Operations, Publisher Revenue, Yield Management, Audience Targeting, Digital Strategy, CTV Advertising, Demand-Side Platform, Ad Tech Trends, Media Buying, Audience Monetization, #adtech #adtechbros

Gayla Huber: The Compliance Crusader Brands Didn’t Know They Needed #madwomen

Mon, 16 Sep 2024 00:00:00 -0700

On this episode of the ADOTAT Show's Mad Woman series, Pesach Lattin gets real with Gayla Huber, founder of Integrity Shield and digital marketing’s go-to compliance crusader. Forget the corporate PR and buzzwords — Gayla’s got stories. From sneaking around shady affiliates to busting digital scams across international borders, she’s the hero brands need to keep their reputations intact.

Gayla dishes on her wildest moments in brand protection, like tackling digital piracy in Malaysia, and why she’s more interested in building a global compliance empire than sipping wine in some quiet vineyard. You’ll hear about her frustration with brands who don’t know what their affiliates are up to and her absolute favorite part of the job: outsmarting digital tricksters with creativity that would make any detective proud.

If you’re a marketer, a compliance geek, or just love a behind-the-scenes look at the battles waged to keep brands safe, this episode’s got it all: drama, laughs, and insights that might just save your brand from its next big disaster.

Keywords: Compliance, Brand Protection, Digital Marketing, Affiliate Marketing, Online Fraud, Pesach Lattin, Gayla Huber, Integrity Shield, Brand Safety, Digital Strategy, Marketing Challenges, ADOTAT Show

Forget Clicks, Measure This: Jonah Goodhart’s Vision for Ad Tech

Tue, 10 Sep 2024 00:00:00 -0700

🚀 Hold onto your ad budgets, because this week on The ADOTAT Show, Pesach Lattin is sitting down with Jonah Goodhart, the ad tech mastermind who’s been making waves since AOL was cool. Ever wonder how a college kid with zero ad experience turns a “free stuff” obsession into a multimillion-dollar empire? Jonah’s got the playbook. From co-founding Moat and selling it to Oracle, to launching Mobian, where he’s rewriting the rules of digital measurement with AI, he’s seen it all and done most of it twice.

But don’t expect another fluffy chat. Jonah is dropping truth bombs about why your ad metrics are stuck in the Stone Age, why brand safety is like believing in unicorns, and how AI is about to turn the industry on its head. He’s got tales of 800 market meetings, a few Yoda-level mentors, and a refusal to quit until he’s made sense of it all. Spoiler alert: retiring to a beach isn’t in his plan.

So, if you’re tired of the usual ad tech jargon and want the real deal from someone who’s been there, done that, and bought the T-shirt—grab your headphones and get ready. Because this episode is serving up hot takes and hard truths with a side of humor. 🔥

Julia Linehan: The PR Maverick Shaking Up Ad Tech | ADOTAT Show #MadWomen Series

Tue, 10 Sep 2024 00:00:00 -0700

Get ready for some real talk with Julia Linehan, the "Mouth of Media" who’s making waves in the ad tech world! In this episode of the ADOTAT Show #MadWomen series, Julia shares her journey from navigating the boozy beginnings of the ad industry to becoming one of its most respected and outspoken voices. She dives deep into why brand safety is more than just a buzzword, exposes the chilling realities of ad fraud, and explains how she’s leading a movement for authenticity and accountability in an industry often bogged down by jargon and hype.

With her unique blend of wit, wisdom, and a no-nonsense approach, Julia tells it like it is and makes no apologies for pushing the boundaries. This is a must-watch episode for anyone looking to understand the future of digital advertising from someone who’s not afraid to shake things up! Don't miss out—hit play and see why Julia Linehan is the fearless leader the ad tech world needs right now.

👉 Subscribe to the channel and hit the notification bell for more episodes from our #MadWomen series!

Hashtags: #ADOTATShow #MadWomen #JuliaLinehan #WomenInMedia #AdTech #BrandSafety #AdFraud #DigitalAdvertising #PRMaverick #RealTalk #marketing #women

10 Billion Exit, No Big Deal: Chris Daglow on Turning Chaos into Strategy in Online Marketing

Thu, 05 Sep 2024 00:00:00 -0700

In this episode of The ADOTAT Show, we sit down with Chris Daglow, the digital marketing genius who turned his startup into a $10 billion success story. Chris shares his journey from navigating the chaotic waters of startup land to executing a blockbuster IPO. If you're looking for actionable insights on how to scale your business, adapt to the ever-changing digital landscape, and future-proof your marketing strategies, this episode is a must-watch.

Chris Daglow doesn’t just talk the talk—he walks the walk, having sold his company for a staggering $10 billion. We delve deep into the cookie apocalypse, exploring how privacy concerns and signal loss are reshaping digital marketing as we know it. Chris breaks down the strategies that worked for him, including how he leveraged data activation and AI to drive exponential growth. Whether you’re an entrepreneur, marketer, or just curious about the future of digital advertising, Chris’s insights are pure gold.

This episode also covers the critical shift towards first-party data and how marketers can no longer rely on outdated MarTech solutions. Chris shares his thoughts on the death of third-party cookies, the rise of walled gardens, and why marketers need to become data experts to stay ahead. Learn how to create a future-proof strategy that delivers measurable results, even in a world where the rules keep changing.

Don’t miss out on this power-packed episode of The ADOTAT Show! Chris Daglow’s advice is a game-changer for anyone looking to dominate the digital marketing landscape. Be sure to like, subscribe, and hit the notification bell so you never miss an episode where we cut through the noise and deliver the real deal in marketing and ad tech.

From Ringtones to Smart Fridges: Ken Harlan on the Evolution of MobileFuse

Wed, 28 Aug 2024 00:00:00 -0700

This episode of The ADOTAT Show dives deep into the mind of Ken Harlan, the CEO of MobileFuse, who’s been at the helm of mobile advertising since the days when ringtones were all the rage. Ken takes us on a journey from the early days of mobile advertising—when half a percent of the internet was mobile—to today’s digital landscape where mobile is the undisputed king of screens. If you’ve ever wondered how someone stays ahead in an industry that moves faster than a TikTok trend, Ken’s got the answers.

Ken shares how MobileFuse expanded from mobile ads to Digital Out-of-Home (DOOH) and Connected TV (CTV), exploring some of the wildest places you might encounter a MobileFuse ad today. Whether it’s a gym, elevator, or even a smart fridge, Ken breaks down how digital place-based activations are redefining the way brands connect with consumers. And in a world where data privacy is the talk of the town, Ken reveals how MobileFuse has managed to balance precision targeting with consumer privacy—without getting burned.

We also touch on the human side of business, with Ken discussing how he’s kept his team motivated and committed for over a decade. Forget about the usual perks like snacks and retreats; Ken’s secret sauce lies in focusing on the core—clients, publishers, and technology. His philosophy of not raising external funding has allowed MobileFuse to grow steadily, ensuring that every effort is aligned with delivering real value to clients, not just hitting arbitrary growth targets.

Finally, Ken gives us a glimpse into the future of ad tech, forecasting how MobileFuse will continue to innovate in a world where every screen could potentially be an ad space. He also shares some personal insights, including what superpower he’d choose if given the chance (spoiler: it’s not for personal gain) and what advice he’d send back to his younger self via time-traveling text message. This is an episode packed with wit, wisdom, and a few surprises you won’t want to miss.

Shaking Up Adtech with Judy Shapiro's Unfiltered Wisdom #madwomen #adtech #marketingstrategy

Sun, 25 Aug 2024 09:00:00 -0700

In this episode of The ADOTAT Show, we're diving headfirst into the adtech jungle with none other than Judy Shapiro in this episode of the #madwomen series. If you’re ready to peel back the slick veneer of marketing and advertising to see the gritty underbelly—where cookies, privacy, and agency shenanigans collide—this episode is your golden ticket. Judy doesn’t sugarcoat a thing as she skewers the adtech world’s obsession with surveillance and scale, exposing how these outdated practices are not just bad for business, but a full-on trainwreck for both consumers and brands.

Judy’s no-nonsense take on the murky depths of digital marketing is the wake-up call the industry needs. She’s here to pull back the curtain on the cookie debacle, laying out who’s really benefiting from this data-grab free-for-all. And trust me, she’s not just here to rant—Judy’s got a toolkit of actionable advice, daring agencies and marketers to ditch the shady tactics and step into a more ethical future for adtech.

So if you’re over the buzzword bingo and ready for some unfiltered truth about where adtech is headed, privacy pitfalls, and the role cookies should—or shouldn’t—play in our digital world, this episode is your must-listen. Judy Shapiro is flipping the script, challenging the status quo, and guiding us through the chaotic maze of modern advertising with brains and backbone. This is The ADOTAT Show, where we tackle the big issues in tech, marketing, and advertising—no fluff, just the real deal.

ָָAdtech Chronicles: Jon Walsh on Surviving the Digital Jungle and Launching JobsinAdtech

Sun, 25 Aug 2024 09:00:00 -0700

In this must-watch episode of The ADOTAT Show, Pesach Lattin sits down with Jon Walsh, the mastermind behind JobsinAdtech.com, to unpack over two decades of ad tech evolution. With 24 years of experience navigating the complex world of digital advertising, Jon has seen it all—from the early days of programmatic advertising to the rise and fall of blockchain technology in ad tech. If you've ever wondered about the highs and lows of selling an ad tech company or the reality behind LinkedIn profiles, this episode offers a candid, behind-the-scenes look at the industry’s inner workings.

Jon shares his personal journey, recounting the challenges of building and selling his first company at just 31 years old, and the existential crisis that followed. He dives into the murky waters of blockchain and cryptocurrency, revealing why he believes blockchain is more hype than substance, yet remains optimistic about the potential of Bitcoin in ad tech. With insights into the future of digital advertising, Jon discusses the importance of innovation, or the lack thereof, in connected TV (CTV) advertising and why the industry still struggles to deliver a truly "wow" moment to consumers.

As the founder of JobsinAdtech.com, Jon has created a unique platform that serves as a focal point for job seekers and recruiters in the ad tech industry. He discusses the challenges of launching a job board in a saturated market, the importance of network effects, and why JobsinAdtech.com is different from the likes of LinkedIn and other traditional job platforms. Jon's mission is to streamline the hiring process by offering targeted, high-quality candidates, making it easier for companies to find the perfect match without wading through thousands of irrelevant applications.

But the conversation doesn’t stop there. Jon and Pesach also explore the vibrant community Jon has built through his infamous WhatsApp groups, which started during the pandemic as a way to stay connected and have now evolved into a global media hub for ad tech professionals. These groups are not just about networking—they're about creating a safe space for open discussions, tackling industry issues, and even the occasional digital bar fight. Jon shares some of the most surprising and humorous moments from these groups, offering a glimpse into the camaraderie that keeps the ad tech community thriving.

Whether you're an ad tech veteran or new to the digital advertising game, this episode is packed with valuable insights, industry secrets, and a healthy dose of humor. From programmatic advertising to CTV, blockchain, and the future of digital media, Jon Walsh’s conversation with Pesach Lattin is a deep dive into the trends shaping the future of ad tech. Don’t miss out on this chance to learn from one of the industry's most experienced and candid voices. Tune in now! 🎧 #AdTech #DigitalAdvertising #Programmatic #BlockchainInAdTech #CTVAdvertising #JobsInAdTech #DigitalMedia #JonWalsh #PesachLattin #TheADOTATShow

Terrence Kawaja: AdTech Secrets: Billion-Dollar Mergers, Google Antitrust, and the Future of Programmatic Advertising

Wed, 14 Aug 2024 00:00:00 -0700

🔥 Welcome to The ADOTAT Show—Season 2, baby! We’re back, sharper and more irreverent than ever, and who better to kick off this season than the adtech legend himself, Terence Kawaja? That’s right, we’re starting off with a bang as Terry, our very first guest of the season, joins us to dissect the circus of signal loss, the cookie apocalypse, and the relentless march of privacy zealots making sure your digital dreams stay just that—dreams.

Ever wanted to know how the adtech world is navigating the demise of cookies, or why Google keeps punting on privacy like it’s playing in the Super Bowl? Terry’s here to drop truth bombs and insider secrets you won’t hear anywhere else. We’re talking everything from billion-dollar deals to the adtech industry’s stubborn refusal to grow up—plus, why some of these companies might be as doomed as your last New Year’s resolution.

Season 2 is here, and it’s bigger, bolder, and packed with more no-BS insights than ever. So, grab your popcorn (and maybe a stiff drink), because this episode is going to set the tone for a wild ride through the adtech jungle. Don’t forget to hit that subscribe button, leave a comment, and let’s get this irreverent party started! 🚀🍪 #Season2 #AdTech #PrivacyShowdown #CookiesCrumbled #SignalLoss #NoBS #DigitalAdvertising

Erin Hawryluk on AdTech Innovation, AI Integration, and Breaking Barriers in Marketing

Wed, 07 Aug 2024 00:00:00 -0700

In this exhilarating episode of "The Adotat Show," we dive headfirst into the world of ad tech with Erin Hawryluk, the VP of Marketing at Cadent. Erin takes us on a rollercoaster ride through her career, sharing tales of navigating the testosterone-fueled boys' club of the early 2000s. She recalls the days when strip clubs were the networking venues of choice, and women were expected to grin and bear it. But Erin, with her unyielding spirit and a sledgehammer in hand, shattered those outdated norms and emerged as a beacon of change in the industry.

Erin discusses Cadent's recent acquisition of AdTheorent, a move set to revolutionize the advertising world. With a blend of AdTheorent’s AI and predictive audiences and Cadent's patented viewer graph and household-level targeting, Erin and her team are poised to drive measurable outcomes for their advertising partners. She shares her insights on the future of TV and digital media, predicting a seamless integration that will make it easier for consumers to find and consume content affordably.

Join us as Erin opens up about her journey from uncomfortable dinners and conversations to becoming a leader who champions flexibility, equality, and innovation in ad tech. She talks about the evolution of the industry, the importance of bringing others along for the ride, and her vision for a future where targeted advertising is both effective and respectful. Whether you're an ad tech veteran or a curious newbie, this episode is packed with wisdom, wit, and a whole lot of Erin's infectious enthusiasm.

Keywords:

Ad Tech, Marketing, Cadent, AdTheorent, Erin Hawryluk, The Adotat Show, Digital Media, Programmatic Advertising, AI in Advertising, Predictive Audiences, Women in Tech, Flexible Work Environment, Career in Ad Tech, Advertising Industry Trends, Shattering Glass Ceilings, Leadership in Marketing.

Simon Halstead Decodes Ad Tech Mysteries Over Cake | AI, COOKIES, MARKETING, ADTECH

Mon, 05 Aug 2024 00:00:00 -0700

In this episode of the ADOTAT Show, we dive into the intricate world of ad tech with the incomparable Simon Halstead. Known for his knack for making sense of the industry's most baffling trends, Simon brings his A-game—and his love for cake—to the table. Buckle up for a deep dive into the latest happenings in digital advertising, served with a side of irreverence.

Google’s Cookie Reversal: Just when we thought Google was ready to toss cookies into the digital trash can, they decided to keep them around. Simon breaks down what this means for marketers and advertisers, why this isn’t just a delay, but a significant shift in strategy.

Ad Tech Trends: Simon shares his insights on the cutting-edge trends shaping the future of programmatic advertising, from AI-driven strategies to the latest developments in machine learning and how they’re changing the game.

Mental Health in High Stakes: The ad tech world is a high-pressure environment, and Simon talks candidly about the importance of mental health. Discover why it’s okay not to have all the answers and how fostering a supportive environment can lead to better outcomes.

Trust and Ethics: Trust is hard to come by in the ad tech industry. Simon discusses the core values of trust, honesty, and respect that guide his consultancy, and why these principles are essential for building lasting business relationships.

Personal Anecdotes: Get an inside look at Simon’s journey, from meeting his wife at Buckingham Palace to his ongoing battle with cake addiction. These stories highlight the human side of a tech guru who’s as relatable as he is knowledgeable.

🔍 High-Value Keywords:

Ad Tech, Digital Advertising, Google Cookies, Programmatic Advertising, Mental Health in Business, Business Ethics, Ad Tech Trends, AI in Advertising, Machine Learning, Marketing Strategies, Compliance, TCPA Defense, Media Innovation, OTT, CTV, Video Streaming, Legal Issues in Telecom

The Marketing Maverick: Jon Bond Talks AI, Trends, and Snapple Campaigns

Tue, 30 Jul 2024 09:00:00 -0700

Get ready for an electrifying episode of "The Adotat Show" featuring Jon Bond, the marketing maestro who turned the advertising world upside down. Jon, the visionary behind Kishbaum, Bond, and Partners, now leads Weightless, a company at the forefront of digital innovation.

In this episode, we dive deep into Jon’s storied career, from the groundbreaking Snapple campaigns to navigating the chaotic dot-com era. We explore his latest ventures into AI-driven marketing and his bold predictions for the future of advertising. Jon’s stories are packed with wit, irreverence, and insights that will make you rethink everything you know about marketing.

Tune in for a conversation that’s as enlightening as it is entertaining, filled with actionable insights and hilarious anecdotes. Don’t miss Jon Bond’s take on the evolution of marketing, the importance of data-driven strategies, and how to stay ahead in an ever-changing digital landscape.

Keywords: Marketing Insights, Jon Bond, Advertising Innovation, Snapple Campaign, AI Marketing, Digital Trends, Weightless, Ad Strategies, Dot-Com Era, The Adotat Show

Stay Bold, Stay Curious, and Know More Than You Did Yesterday!

#ai Marketing Mastery: From Technophobe to Trailblazer - Naama Manova Twito

Mon, 29 Jul 2024 00:00:00 -0700

Ready to transform your marketing game? Dive into our special #MadWomen series as Pesach Lattin, the man who thinks going viral sounds like catching a cold, interviews the incredible Naama Manova Twito. Naama, a marketing powerhouse, takes us on her captivating journey from being a technophobe to becoming a trailblazer in AI-driven marketing strategies.

In this episode, you'll hear about Naama's unique experiences navigating the fast-paced world of digital transformation, the challenges of balancing human creativity with AI efficiency, and the humorous moments that come with it—like the time her daughter rode a unicorn toy during a crucial Microsoft Zoom call. Naama also shares her thoughts on the current state of AI in marketing, debunking myths, and providing invaluable insights for both seasoned marketers and newbies.

Get ready for a wild ride filled with marketing wisdom, unfiltered truths, and a deep dive into how AI is reshaping the industry. Learn about Naama's vision for hybrid teams, her predictions for the future of search engines, and her inspiring message to always stay curious and embrace the unknown.

Don't miss this episode—it's packed with keywords like AI marketing, digital transformation, human creativity, marketing strategies, and more. Whether you're a marketing veteran or just starting out, Naama's story and Pesach's witty banter will leave you entertained and enlightened. 🚀 #ADOTATShow #Marketing #AI #DigitalTransformation #HumanCreativity #MarketingStrategies #MadWomenSeries

Unlocking AdTech Secrets with Angelina Eng: The Future of Digital Measurement, Programmatic AI

Thu, 25 Jul 2024 00:00:00 -0700

Welcome to another episode of "The Adotat Show" with Pesach Lattin! 🎙️ We're thrilled to welcome back the incredible Angelina Eng, Vice President of Measurement, Addressability, and Data Center at the IAB, for her second appearance. As part of our Mad Women series, Angelina brings nearly 30 years of expertise in digital marketing and is ready to share her invaluable insights.

Angelina Eng has been a trailblazer in digital advertising, holding senior positions at renowned firms such as Morgan Stanley, Merkle, Dentsu, and Publicis. At the IAB, she plays a pivotal role in defining guidelines and establishing industry standards for measurement, addressability, and data management. Angelina's work has significantly influenced the progression of digital media, marketing, ad operations, and analytics.

In this episode, Pesach and Angelina dive into critical topics such as the challenges of Made-For-Advertising (MFA) sites, the evolution of programmatic advertising, and the impact of artificial intelligence on digital marketing. They also discuss the ethical implications of AI, strategies for identifying high-quality content, and the importance of building strong relationships with publishers.

Angelina's career has been marked by numerous accolades, including the AdMonsters 2018 Power List Award and the IAB Data Rockstar Award. Her insights on the future of digital advertising, privacy regulations, and the evolving landscape are not to be missed. Tune in to learn from one of the industry's most respected voices and gain valuable knowledge on navigating the complexities of modern advertising.

In this episode, Pesach and Angelina dive deep into:

🗑️ The problem of Made-For-Advertising (MFA) sites and their impact on advertisers.

🔍 Strategies for advertisers to identify and avoid low-quality MFA sites.

📊 The role of AI and machine learning in improving ad targeting and measurement.

🤖 The ethical implications of AI in marketing and the IAB's stance on these issues.

🌟 Angelina's journey as an Asian American woman in the ad industry and breaking through glass ceilings.

🎯 The future of digital advertising, privacy regulations, and the evolving landscape.

Tune in to hear Angelina’s thoughts on how AI can revolutionize marketing, her advice for young women entering the industry, and her personal experiences that shaped her successful career. Don't miss out on this engaging and informative conversation!

#DigitalMarketing #Advertising #AIinMarketing #MadWomenSeries #PesachLattin #AngelinaEng #IAB #AdTech #MarketingStrategy #ProgrammaticAdvertising #DigitalMeasurement #AIethics #WomenInTech #AdvertisingIndustry #FutureOfMarketing

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📢 Like, comment, and share to spread the knowledge!

🌐 Visit us at ADOTAT.com for more content on the latest in marketing and adtech.

#MADWOMEN Cover Girl to Code: Phoenix Ha’s AI-Assisted Advertising Adventure

Wed, 17 Jul 2024 00:00:00 -0700

Hold onto your hats, folks! Today's ADOTAT Show is a rollercoaster. Pesach Lattin is chatting with the fabulous Phoenix Ha, the model who ditched Vogue for data. Yes, you heard that right. From posing for Nike and Disney to crunching numbers at AdBeak, Phoenix has gone full-on data diva.

Phoenix dishes on surviving the 2024 media madness and the juicy secrets of first-party data. She’s turned the modeling world upside down and now she's here to tell us why she traded runways for revenue reports. What made her swap spotlights for spreadsheets? And how does she keep her sanity in a digital world gone mad?

Get ready to dive into the chaos of media buying, the AI invasion in advertising, and why Phoenix's creative brain battles her data-nerd side. This episode is packed with no-nonsense advice, unexpected insights, and a peek into her viral TikTok fame. Plus, hear about her ultimate goal: selling AdBeacon and creating a legacy that’s more than just numbers.

So, smash that play button and buckle up for a wild ride with Pesach Lattin and Phoenix Ha on The ADOTAT Show. 🍩✨

AdBeak, first-party data, media buying, 2024 media trends, digital advertising, Nike, Disney, Vogue, AdBeacon, iOS 14.5, AI in marketing, creative strategy, digital transformation, programmatic advertising, Phoenix Ha, Pesach Lattin, digital ad spend, media campaigns, data-driven marketing, advertising innovation, media analytics, marketing strategy, customer acquisition, digital metrics, marketing efficiency, creative director, data scientist, brand loyalty, digital chaos, media industry, advertising success, media trends, AI tools, digital m

Decoding Media Metrics: AI Innovations, Privacy Challenges, and TV Measurement Trends with Jon Watts

Mon, 15 Jul 2024 00:00:00 -0700

Today, we're tearing down the curtains on TV measurement with Jon Watts of The Coalition for Innovative Media Measurement. From the multi-currency transitions shaking up the US market to the explosive growth of live sports streaming, Jon breaks down how vendors are playing nice (or not) and why data quality is more crucial than ever. If you've ever wondered how TV ads seem to read your mind or why the industry feels like a never-ending rollercoaster, this episode is your golden ticket.

Prepare to be blown away by the explosive growth of live sports in the streaming space and the Nielsen-Amazon kerfuffle that has everyone in a tizzy. We're diving deep into the nuances of data quality, trust, and privacy, and why buyers need to know exactly what they're getting into. Plus, Jon shares his journey from academia to media mogul, highlighting the untapped potential of public service funding and why the American spirit of risk-taking and innovation makes it the ultimate playground for media professionals.

Why This Episode Matters:

In a world where media consumption is fragmenting faster than ever, understanding the intricacies of TV measurement is crucial. Jon Watts doesn't just offer insights; he delivers a masterclass in navigating the complexities of modern media with wit, wisdom, and a touch of British charm.

Call to Action:

Enjoyed this deep dive into the world of TV measurement? Smash that like button, drop your thoughts and questions in the comments, and hit subscribe for more episodes that cut through the noise and deliver the goods.

Hashtags & Keywords:

#TVMeasurement #DataTransparency #StreamingSports #SIMSummit #AdvertisingInnovation #JonWatts #MediaRevolution #TheDoughnutShow

Myles Younger: Navigating Ad Tech Trends: Programmatic Advertising, AI-Driven Personalization

Mon, 08 Jul 2024 00:00:00 -0700

Welcome to an episode that takes you on a thrilling journey through the unpredictable world of digital advertising with Myles Younger, a true maestro in the ad tech industry. Imagine navigating a foggy landscape with a broken GPS—that's Myles's daily grind, where digital marketing challenges and programmatic advertising innovations are as varied as his everything bagel breakfast. We explore his serene morning rituals that ground him before diving into the frenetic pace of his digital workday, uncovering how he balances data-driven strategies, real-time bidding, and audience targeting with mindful moments. From his career’s rollercoaster in B2B marketing to his strategic wizardry at U of Digital, Myles navigates the evolving landscape of contextual targeting, AI-driven personalization, and privacy-first advertising. With a keen eye on industry trends like video advertising, omnichannel integration, and sustainable ad practices, Myles is not just surviving in the ad tech world—he's rewriting the rules. Join us for insights on navigating the digital jungle, as we unpack the dynamic shifts shaping the future of advertising technology in 2024【12†source】【13†source】【14†source】【15†source】【16†source】.

Join us as we explore:

🥓 Breakfast of Champions

How Myles’s morning ritual, featuring the everything bagel, sets the tone for a day in the digital trenches.

The zen of bacon and bagels: Why Myles believes in savoring breakfast without distractions.

📈 Ad Tech Adventures

Myles's career journey from B2B marketing to becoming a digital sage at U of Digital.

The pivotal moments at MediaMonks that sharpened his ad tech prowess.

Navigating the shark-infested waters of digital innovation and strategy.

🧘 Mindful Mornings to Digital Drama

The serene start of Myles’s day versus the relentless pulse of his digital life.

The realness of screen-induced anxiety and how Myles manages to stay grounded.

🎨 Creativity in Chaos

How Myles channels his inner chef to cook up marketing strategies as precise as a perfect beef bourguignon.

The role of creativity and side passions in fueling professional excellence.

🔮 The Future of Digital Advertising

Myles’s candid take on the ethical dilemmas and the need for integrity in the data-driven world.

Predictions and insights on navigating the digital future with a moral compass.

This episode is packed with wit, wisdom, and a sprinkle of irreverence, perfect for anyone looking to understand the art and science of digital advertising from a true industry maestro. Don’t forget to like, comment, and subscribe for more deep dives into the cutting-edge topics shaping our world. 🎥👍

📢 Call to Action:

What’s your take on the ethical challenges in digital advertising? Drop your thoughts in the comments below!

Hit the notification bell to stay updated with our latest episodes.

🔍 Keywords & Hashtags:

#DigitalAdvertising #AdTech #MylesYounger #MarketingStrategy #UofDigital #MediaMonks #EthicalTech #Innovation #DigitalTransformation #BreakfastOfChampions

Grab your favorite breakfast, settle in, and let’s unravel the complexities of the digital ad world together! 🍳📊✨

Julian Zilberbrand: From MTV Intern to CTV Maverick – How He's Rocking the Ad World with CTV

Fri, 28 Jun 2024 00:00:00 -0700

Today, we're delving deep into the dynamic realm of Connected TV (CTV) advertising alongside industry luminary Julian Zilberbrand. With his unparalleled expertise, Julian sheds light on the revolutionary strategies and cutting-edge ad experiences reshaping our streaming interactions. CTV has emerged as a pivotal arena where traditional television meets digital innovation, offering advertisers unprecedented avenues to engage audiences in meaningful ways.

Julian Zilberbrand's insights underscore the seismic impact of CTV on advertising, highlighting its role in redefining viewer engagement through personalized, interactive content. As consumers increasingly embrace streaming platforms, advertisers are leveraging CTV's capabilities to deliver targeted messages seamlessly integrated into viewers' content experiences. This shift isn't just about ads; it's about creating immersive narratives that captivate and convert, blending storytelling with actionable insights gleaned from advanced analytics.

In today's conversation, Julian Zilberbrand navigates through the complexities of CTV advertising, emphasizing the importance of agility and data-driven strategies in staying ahead. From leveraging programmatic capabilities to optimizing ad placements, Julian's perspective unveils the strategic maneuvers that empower brands to navigate the evolving digital landscape. As we explore the future of advertising through Julian's lens, it's clear that CTV isn't just a medium; it's a transformative force driving innovation and engagement in the advertising ecosystem.

Discussion Points:

Julian's Origin Story: From Ukraine to Brooklyn, Julian's journey from MTV production assistant to CTV consultant extraordinaire.

CTV Advertising Evolution: How CTV has shifted from traditional TV, transforming ad loads and targeting methods.

Avoiding Classic Mistakes: The leap from traditional TV to CTV and common pitfalls advertisers should avoid.

Decoding Programmatic Buying: What sets programmatic buying in CTV apart and its operational ease.

Effective Metrics: The key metrics advertisers should focus on in the CTV landscape.

Innovative Monetization Strategies: Exploring cutting-edge strategies to monetize CTV without alienating viewers.

AI in CTV: How AI is reshaping CTV advertising, from real-time ad placement tweaks to personalized creative experiences.

Gen Z Focus: Tailoring ad strategies to captivate the tech-forward Gen Z audience.

Privacy and Compliance: How CTV is setting new standards for a secure, compliant ad environment.

Unique Value:

Julian offers an insider's perspective on the dynamic world of CTV, providing actionable insights and strategies that are reshaping how ads interact with streaming audiences. Whether you're a seasoned advertiser or new to the CTV scene, Julian's expertise will equip you with the knowledge to navigate and capitalize on this booming landscape.

Call to Action:

Got questions or thoughts about CTV advertising? Drop them in the comments below! Don't forget to like, subscribe, and hit that notification bell so you never miss an episode of The Adonit Show.

Keywords & Hashtags:

#CTVAdvertising #ProgrammaticBuying #AdTech #JulianZilberbrand #DigitalMarketing #AIInAdvertising #GenZMarketing #ConnectedTV #AdvertisingTrends #TheAdonitShow

Unlocking Media Metrics with David Pollet: Incrementality, Cookies & Biometric Conundrums

Tue, 25 Jun 2024 00:00:00 -0700

🎙️ Hold on to your hats, folks, because we’ve got a doozy of an episode today! Joining us on the Adonit Show is none other than David Pollet, the mastermind and CEO of Incremental. If you think you know everything about advertising measurement, think again. David is here to blow your mind with insights into the nitty-gritty of digital advertising success, incrementality, and the impending doom of third-party cookies.

We're diving deep into why incrementality is the holy grail for marketers, how cookies have been demonized while biometrics are handed out like candy, and the critical role of retail media in the modern ad ecosystem. Whether you're tangled in the web of advertising metrics or just curious about the future of ad tech, this episode is your go-to guide.

Episode Highlights:

Smooth Day Vibes: David’s unexpectedly smooth day, from bus schedules to office zen.

Cookie vs. Biometrics: The great debate on whether we're demonizing the wrong identifier.

Light Bulb Moment: Discovering incrementality as the North Star in advertising.

Incrementality Simplified: Why understanding ad effectiveness is crucial.

Hershey’s Economics: How incrementality helps navigate ad spend, even in fluctuating markets.

Data Overload: Measuring incrementality in the complex world of retail media.

Media Measurement Evolution: From click-through rates to measuring real impact.

AI & Machine Learning: Redefining media measurement in the next five years.

Why You Should Watch:

If you're entangled in the chaos of digital advertising metrics or just eager to learn about cutting-edge ad tech, this episode is a treasure trove of insights. David Pollet doesn’t hold back, sharing insider knowledge with the kind of wit and wisdom that keeps you hooked from start to finish.

Call to Action:

🚀 Don't forget to like, comment, and subscribe for more deep dives into the world of media metrics and advertising innovation!

Hashtags:

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AI-Powered Video Ads: Zack Rosenberg Reveals Qortex’s Game-Changing Tech | ADOTAT Show

Mon, 24 Jun 2024 00:00:00 -0700

Ready for a wild ride into the future of video advertising? Buckle up, because in this must-watch episode of the ADOTAT Show, we're diving headfirst into the data-driven magic behind video ads with Zack Rosenberg, the mad genius from Qortex. Forget everything you thought you knew about ad tech—Zack is here to blow your mind with insights, irreverent humor, and a dash of behind-the-scenes wizardry. We're talking AI wizardry, cutting-edge analytics, and ads so accurate they follow you around like a clingy ex. This episode is packed with expert insights, groundbreaking discussions, and exclusive interviews that make it a goldmine for ad tech enthusiasts and marketing pros alike.

Featured Guests:

Zack Rosenberg - Co-founder and CEO of Qortex, the brains behind revolutionizing video ads with cutting-edge AI and data analytics. With a background in sports management and a knack for turning digital pennies into gold, Zack is the ultimate ad tech wizard.

Key Discussion Points:

The evolution of video advertising and how AI is transforming the game.

How Qortex uses data to make ads that are creepily accurate (in a good way).

Zack’s journey from sports fanatic to ad tech innovator.

The magic of moment-level targeting and why it’s the next big thing in advertising.

Exclusive insights into the future of ad tech and privacy-first strategies.

Hilarious anecdotes from Zack’s career and the crazy pivots that led to Qortex’s success.

Why Watch?:

Discover the latest trends in AI and video advertising.

Gain insights from a leading expert in ad tech.

Understand complex topics like data analytics and moment-level targeting in a fun, irreverent manner.

Learn how to leverage AI for more effective and engaging video ads.

Call to Action:

Subscribe to the ADOTAT Show for more irreverent and insightful content.

Like, comment, and share this video to join the conversation and spread the ad tech love.

Hashtags and Keywords:

#AdTech #VideoAdvertising #AI #DataAnalytics #MarketingMagic #ZachRosenberg #Qortex #AIinAdvertising #DigitalMarketing #MomentLevelTargeting #FutureOfAds

Surviving Hybrid Work with Clive Sirkin.| Project Management for Advertising Agencies

Fri, 14 Jun 2024 09:00:00 -0700

Welcome back to The ADOTAT Show, where we cut through the corporate crap and dive straight into the juicy stuff! Today, we’ve snagged a marketing maestro who’s seen and done it all - Clive Sirkin. This guy has rocked the boat at Leo Burnett, shook things up at Kimberly-Clark and Kellogg's, and is now steering the ship at ScreenDragon. If you’re into project management, advertising agencies, or just want to hear some no-nonsense leadership insights, buckle up. 🍿

In this no-holds-barred episode, Clive gives us the inside scoop on:

🚀 His most rewarding gigs and the wild ride that’s been his career

🤝 The secret sauce of people and relationships in business

💡 Being a disruptor and loving every minute of it

🏡 The madness of hybrid work and the real deal on empathy in leadership

🔧 Tackling process friction like a seasoned pro

🐉 Why ScreenDragon is the ultimate tool for project management in advertising agencies

Clive Sirkin doesn’t hold back as he delves into his personal life, sharing stories about:

The curveballs and epic fails that turned into major wins

What keeps him up at night (hint: it’s not TikTok dances)

His guilty pleasures and how he unwinds

The best advice he’s ever received and the one thing he’d tell his younger self if he could send a time-traveling text

If you’re ready to dive into the nitty-gritty of Clive’s journey, get ready to laugh, learn, and maybe even get a little inspired. We’re covering it all—from project management strategies to leadership lessons, and everything in between.

Keywords:

Project Management

Advertising Agencies

Creative Workflow

Agile Methodology

Client Collaboration

Process Optimization

Hybrid Work

Leadership Empathy

Disruptive Innovation

Business Strategy

Team Management

Career Growth

Marketing Insights

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#ProjectManagement #AdvertisingAgency #CreativeWorkflow #AgileManagement #ClientCollaboration #ProcessOptimization #HybridWork #Leadership #Disruption #CareerJourney #BusinessStrategy #TeamManagement #MarketingInsights

Don’t forget to subscribe, leave a review, and share this episode with anyone who loves a good career rollercoaster story!

Tune in for a wild ride through Clive Sirkin’s incredible journey and get ready to soak up some serious knowledge while having a few laughs along the way. This is one episode you don’t want to miss! 🎢

Unlocking Game Ad Revenue: Shahar Sorek’s Secret to Monetizing User-Generated Content & In-Game Ads

Mon, 10 Jun 2024 00:00:00 -0700

Ready to turn your gaming obsession into a cash cow? Join me, Pesach Lattin, as I sit down with Shahar Sorek, the wizard behind Overwolf's epic rise in the gaming ad world. In this episode of The ADOTAT Show, we're diving headfirst into the gaming gold rush, uncovering how to rake in serious dough in the virtual playgrounds where most players just can't hack it. Expect some laugh-out-loud moments, a hefty dose of irreverence, and maybe, just maybe, the secret sauce to transforming game mods into marketing juggernauts.

From navigating the chaos of ad tech to the meteoric rise of user-generated content (UGC), Shahar spills the beans on the future of game advertising and how Overwolf is leading the charge. We'll explore the magic of in-game ads, the rise of the golden gamer, and why platforms like Roblox and Fortnite are the next big thing. Learn how gaming ads can enhance, not interrupt, and why UGC is reshaping the gaming landscape. Buckle up for a wild ride into the gamer's den. Don't forget to like, subscribe, and hit that bell to stay in the loop. #GamingAds #MonetizeGaming #Overwolf #AdTech #GameMods #UGC #Esports #DigitalMarketing

Discussion Points:

Ad Tech Freak Show: Pesach and Shahar kick off discussing the whirlwind that is the ad tech industry. Is it all campaign clicks and chaos, or is there a method to this madness?

Navigating Ad Spend: Shachar reveals the ups and downs Overwolf faced with ad revenue drops and how they managed to not just stay afloat but thrive with 43 million monthly active users.

Gaming Ads Revolution: Dive into the nitty-gritty of integrating ads into game mods and why Overwolf’s approach is a game-changer.

Golden Gamers: Discover the elusive "golden gamers" and why they’re the crown jewels for advertisers.

Brand Activations: Hear about high-profile brand campaigns with names like Pringles and Universal, and how they seamlessly fit into the gaming world without pissing off the gamers.

Overlays and Mods Magic: Learn how overlays and mods serve ads without interrupting gameplay, keeping gamers hooked and brands happy.

Future of Gaming Ads: Shachar gazes into his crystal ball, predicting the massive shift of ad dollars into gaming and how Overwolf is poised to be a dominant player.

UGC Uprising: Unpack the “Four Horsemen of the UGC Apocalypse” and how user-generated content is reshaping the gaming landscape.

Creator Economy: From Minecraft mods to GTA V private servers, discover how UGC is extending the life and popularity of games on Overwolf.

Ethics and Moderation: How Overwolf ensures a safe environment for brands and gamers alike, avoiding the pitfalls of the wild west of user-generated content.

Call to Action:

Liked what you heard? Smash that like button, subscribe, and hit the bell to stay updated. Have questions or want to share your thoughts? Drop them in the comments below. And hey, follow us on social media for behind-the-scenes content and more gaming gold nuggets.

Hashtags:

#GamingAds #MonetizeGaming #Overwolf #AdTech #UserGeneratedContent #GamingIndustry #DigitalMarketing #Esports #GameMods

Keywords:

Gaming monetization, Shachar Sorek, Overwolf, ad tech, user-generated content, gaming industry trends, digital advertising, game overlays, brand activations, esports marketing.

Viewability Metrics with Marc Guldimann of Adelaide Metrics

Thu, 06 Jun 2024 00:00:00 -0700

Grab a glass of your favorite whiskey and join your host, Pesach Lattin, as he serves up a potent mix of digital advertising insights with a twist. Today, we're diving into the enigmatic world of online metrics with none other than Marc Guldimann, the mastermind behind Adelaide Metrics and the revolutionary attention unit. 🤯

Marc Guldimann is no ordinary figure in the digital advertising landscape. With a career that bridges the gap between cutting-edge tech and groundbreaking advertising solutions, Marc has been a relentless innovator. As the CEO and founder of Adelaide Metrics, he’s spearheaded the development of attention metrics, a revolutionary approach to measuring media quality that has set new standards across the industry. Before Adelaide, Marc honed his expertise through ventures like Parsec, where he pioneered cost-per-second advertising, showcasing his knack for transforming visionary ideas into market realities.

Beyond his technical acumen, Marc brings a wealth of experience from diverse fields, including his academic background from Carnegie Mellon. His journey from the ivory towers of academia to the gritty trenches of digital media is a testament to his adaptability and relentless pursuit of excellence. In today's episode, Marc opens up about the challenges and triumphs of introducing a new metric to an industry steeped in tradition. Get ready for a no-holds-barred conversation that’s as enlightening as it is entertaining. Tune in to find out if Marc is the real deal or just another pretender in the digital ads jungle.

In this episode, we cut through the usual fluff to get the real scoop:

🎙️ Marc's candid thoughts on the state of digital advertising

📊 The journey of creating and implementing the attention unit

🧠 Insights on how attention metrics are reshaping the industry

🚀 Predictions for the future of media quality and programmatic advertising

Episode Highlights:

00:54 - Marc's Real Talk: The state of Adelaide Metrics and beyond

03:03 - Introducing the attention unit: A game-changer in digital metrics

05:26 - The industry’s reaction to Adelaide’s innovations

08:07 - Teaming up with the New York Times: A look inside the collaboration

12:59 - Avoiding the 'Attentive Audience Paradox' and targeting effectively

18:30 - Surprising findings from attention metrics applications

27:01 - Balancing data and intuition in media planning

33:55 - Investment opportunities in the growing attention metrics field

39:06 - The debate on personalization in advertising

Get ready for a no-holds-barred conversation that’s as enlightening as it is entertaining. Tune in to find out if Marc is the real deal or just another pretender in the digital ads jungle.

Call to Action:

Enjoyed the episode? Don’t forget to like, comment, and subscribe! Share your thoughts on attention metrics in the comments below. What’s your take on the future of digital advertising? Let’s get the conversation started! 🗣️

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Brand Crisis: from Fiction to Fact: PR Experts Warn Against Judging Too Fast

Tue, 04 Jun 2024 00:00:00 -0700

Welcome to the Adotat Show, your front-row ticket to the wild ride that is marketing, PR, and ad tech. Forget about buckling up; we're diving headfirst into this glorious mess, ready to unravel the chaos with a grin and a raised eyebrow. We're not here to skim the surface—we’re here to dig deep, unearthing juicy insights and sharing the unvarnished truths from the sharpest minds and boldest personalities in the biz.

Prepare for a whirlwind of revelations that'll leave your head spinning and your sides aching from laughter. We're serving up a masterclass in PR alchemy, turning PR nightmares into fairy tales that make Cinderella look like she's still scrubbing floors. So, grab your popcorn, folks; this is where the magic happens!

Meet the Mavericks:

Lana McGilvray: - One of the Queen Bees at Purpose Worldwide. With 23 years of CMO, PR and Crisis Comms experience under her bonnet, she's concerned about how today's crisis new cycles unnecessarily victimize many of the stakeholders.

William "Bill" Daddi: The smooth operator at DBC Brand Communication, Bill's got a magic touch in crisis management that makes Houdini look like an amateur. When brands are drowning in scandal, Bill’s the lifeguard who shows up with a piña colada in hand, not breaking a sweat.

Julia Linehan: The dynamic CEO of The Digital Voice, Julia's a headline-crafting wizard straight from across the pond. She doesn’t just write headlines; she conjures them like spells, turning bland press releases into front-page sensations. With a knack for making the mundane sound thrilling, Julia's got the media eating out of her hand. She’s the queen of spin, making every story sound like it’s the next big thing, even if it’s just about a new flavor of potato chips.

David Kaplan: The content guru at Brand Newsroom, David turns bland brand stories into blockbuster hits. He’s the Spielberg of content, taking snooze-worthy corporate drivel and turning it into edge-of-your-seat thrillers. When David gets his hands on a story, it goes from “who cares?” to “must read!” faster than you can say “viral.” He's the alchemist of brand storytelling, transforming dull into dazzling with a flick of his pen (or keyboard)

Spotlight Discussion: Colossus SSP's PR Fiasco:

An analytics report accused Colossus SSP of misdeclaring user IDs in their program bid request. Our panel debates how Colossus could have handled this bombshell better, turning a PR dumpster fire into a marshmallow roast.

Crisis Management Insights:

When it comes to handling crises, like the one Colossus is currently dealing with, Lana McGilvray offers a comprehensive 360-degree perspective on the anatomy of today’s PR disasters. She breaks down how these crises often start small but can quickly spiral out of control, exacerbated by non-expert social media chatter around the water cooler. This type of informal, uninformed discussion can muddy the waters and complicate crisis management efforts. Lana emphasizes the importance of proactive measures for both public and private companies to safeguard their brands, teams, and customers. This involves having robust crisis management plans in place, engaging in continuous monitoring, and being prepared to act swiftly to mitigate damage.

David Kaplan underscores the necessity of transparency and the importance of having clear processes in place to address any discrepancies that may arise. He believes that being open and honest with stakeholders is crucial for maintaining trust and credibility.

Bill Daddi delves into the complexity of ad tech issues, emphasizing the need for thorough preparation and effective trust management. He highlights that understanding the intricacies of ad tech is vital for addressing potential problems before they escalate.

Julia Linehan advocates for honesty and stresses the importance of internal housekeeping before a crisis hits. She believes that brands should regularly review their practices and ensure they are aligned with their public statements to prevent crises from escalating

Hot Topics:

The fallout of ad campaigns like Bud Light and Target's Pride Month displays.

The need for brands to stay true to their values even when the going gets tough.

Ad Tech Made Sexy:

Julia Linehan shares tips on making ad tech presentations engaging and avoiding technical jargon.

Bill Daddi and David Kaplan discuss the importance of narrative and relevance in ad tech communications.

Strategies for identifying when to pull back on a campaign and how to use failure as a path to success.

Building Genuine Connections:

Techniques for fostering two-way conversations and engaging meaningfully with your audience.

Don't miss out on future episodes packed with industry secrets, expert tips, and a healthy dose of irreverence. Subscribe, like, and hit th

Retail Media Alchemy: Navigating the Ad Tech High Seas with James Avery

Tue, 04 Jun 2024 00:00:00 -0700

Welcome to another scintillating episode of The Adotat Show! I'm your host, Pesach Lattin, the chief instigator who loves to stir the pot and poke the ad tech bear. Today, we're slicing through the complex jungle of digital advertising with the precision of a laser-guided drone. Our guest is none other than James Avery, the wizard behind Kevel, who’s been shaking up the ad tech world one innovation at a time. Buckle up, because this conversation promises to be as exhilarating as hacking your high school’s computer system—pure, unadulterated fun with a side of brilliance.

James Avery isn't just another tech entrepreneur; he's a seasoned navigator of the startup seas, having steered Kevel through its Series C funding round with aplomb. We’re diving deep into how he’s managed to keep the ship afloat and even thrive amidst the chaos of ad tech. From the grueling grind of raising massive capital to the strategic shifts that come with a fresh infusion of funds, James is here to spill all the secrets. Get ready for a no-holds-barred discussion on what it takes to scale Everest-sized challenges in the ad tech industry without losing your grip.

But that’s not all. We’ll uncover the fascinating transformation from Adzerk to Kevel—a rebranding journey akin to swapping a tricycle for a Harley. What sparked this high-octane shift? How did James and his team convince stakeholders that a new name would open up new horizons? And what’s the master plan for navigating the uncharted territories ahead? Join us as we explore these topics and more, with the kind of candid, irreverent banter you’ve come to expect from The Adotat Show.

In this episode:

🔸 The Treasure Hunt: James spills the beans on Kevill's recent Series C funding—how it feels to be sailing with a heavier ship and whether there are champagne showers on board.

🔸 Smooth Sailing or Rough Seas?: Get the lowdown on the transition from Adzerk to Kevill. Was it a smooth rebrand or a bumpy ride convincing investors?

🔸 Scaling New Heights: Discover the challenges and triumphs of scaling Kevill, from handling millions of active ads to pushing the limits of their ad tech.

🔸 Retail Media Revolution: Learn about the next big wave in retail media and how Kevill plans to stay ahead without getting wiped out.

🔸 Tech Talk: What makes Kevill's API documentation the secret sauce that has engineers drooling and clients clambering?

🔸 Culture Crafting: Peek behind the curtain at Kevill’s unique company culture. Is it all beanbags and free snacks, or is there a method to the madness?

🔸 Future Gazing: What’s next for Kevill? James shares his vision for the future and how they plan to conquer new frontiers.

Call to Action:

Enjoyed the ride? Smash that like button, subscribe for more cutting-edge conversations, and hit the bell icon to stay updated! Got questions or comments? Drop them below—let’s get the conversation started!

Keywords & Hashtags:

#AdTech #Kevel #RetailMedia #Startups #Entrepreneurship #TechInnovation #JamesAvery #PesachLattin #DigitalAdvertising #APIs #Scaling #CompanyCulture

Digital Renaissance Man: Dominick Miserandino Tech Triumphs

Mon, 03 Jun 2024 09:00:00 -0700

Strap in and hold on to your pixels, folks! Welcome to another exhilarating episode of THE ADOTAT SHOW. I'm your host, Pesach Lattin, where we serve up hot and fresh insights with a side of sass. Today, we're diving deep into the digital abyss with none other than Dominick Miserandino, the Dean of Digital himself.

This guy's been outsmarting algorithms before Google was even a glint in Silicon Valley’s eye. From taming the Wild West of dial-up days to keeping consumer hearts beating in a world overrun by tech toys, Dominick’s the cowboy of the web, and he's here to spill the digital beans. So buckle up; it's gonna be a wild ride through the cyber trenches!

Episode Highlights: Dominick’s Digital Genesis: From 56k modems to fiber optics. Tech Trends and Headaches: Navigating the latest in AI, blockchain, and ad tech. Consumer Engagement Strategies: Making data dance and winning the viral lottery. The Human Touch:

Balancing algorithms with authentic connections. Future Gazing: What's next in the world of AR, VR, and hyper-personalized advertising. Discussion Points: Dominick’s Origin Story: From coding his CMS in the 90s to leading digital ventures. Biggest "Oh Crap" Moments: The tech hurdles and how he leapt over them. Winning Digital Strategies: Viral moments with the Olsen twins and beyond. Keeping Content Fresh: Why understanding human interest is key. Navigating New Tech: How Dominick plans to ride the AI tsunami. Retail Media Insights: The latest trends and the push towards standardization. Ad Tech Trends: How to stay ahead without losing your mind. Metrics and Analytics: Finding useful insights in a sea of data. Why You Should Tune In: For the Digital Pioneers: Learn from the man who's seen it all from dial-up to 5G. For the Data Geeks: Discover how to make metrics your map to success. For the Curious Minds: Get a glimpse of the future of digital media and ad tech. For the Entrepreneurs: Tips on building creative, resilient teams in a volatile industry. Call to Action: If you enjoyed today's episode, don't forget to like, subscribe, and hit that notification bell! Share your thoughts in the comments below – what's your biggest "oh crap" moment in tech? Follow us for more deep dives into the digital frontier. Hashtags and Keywords: #DigitalMarketing #AdTech #AI #Blockchain #ConsumerEngagement #DigitalStrategy #ContentCreation #TechTrends #DominickMiserandino #TheDoughnutShow Buckle up, folks. This episode is a wild ride through the cyber trenches you won’t want to miss! 🚀

TV Ads 2.0: Jason Fairchild of tvScientific's Playboy for Disruption

Fri, 31 May 2024 09:00:00 -0700

Strap in, folks, because this episode of The ADOTAT Show is about to blow your socks off and launch them into the stratosphere! We’re dialing up the wattage with Jason Fairchild, the fearless brainiac behind TV Scientific, who saw the tired, old future of TV advertising, yawned, and decided to outdo it. If innovation had a love child with audacity, Jason would be the godparent handing out cigars. Woohoo!

Ready for a ride wilder than a caffeinated squirrel on a roller coaster? Jason isn’t just thinking outside the box; he’s forgotten where the box even is. He’s here to tell us why he believes the television screen—yes, that same dusty, old screen we’ve been staring at for decades—is about to become the heavyweight champion of advertising, knocking Google and Facebook out cold. So grab your popcorn, sit back, and enjoy the show as we dive into the deep end of TV advertising’s future.

Why Watch?

Jason Fairchild isn’t just changing the game – he’s rewriting the rules. Whether you’re an advertiser, a tech enthusiast, or just someone who loves a good underdog story, this episode is packed with insights, inspiration, and a hefty dose of irreverent wit.

Call to Action:

Enjoyed the episode? Smash that like button, subscribe for more groundbreaking insights, and drop your thoughts in the comments below. What’s your take on the future of TV advertising?

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Dive into the future of TV ads with Jason Fairchild and let’s shake up the world of advertising together!Explore the podcast

Jeff Hirsch of Aperiam: Ancient Adtech Gods and Ad Clicks

Wed, 22 May 2024 00:00:00 -0700

🎙️ Buckle up for a ride through the ad tech jungle with Jeff Hirsch of Aperiam, a man who’s been lighting up the digital skyline brighter than a Times Square billboard. Is he strutting around like a digital superhero or just surviving the villain’s lair? We embark on an electrifying journey through Jeff’s roller coaster career, peeling back the layers to reveal the secrets of his success and the challenges he’s faced. From pioneering ad networks in the 90s to navigating the complex terrain of modern ad tech, Jeff’s story is one for the ages.

Jeff's journey is nothing short of legendary. Starting in 1996, when the internet was still a fledgling frontier, he dove headfirst into the wild west of digital advertising. He’s been a key player at companies like ValueClick and FastClick, turning clicks into gold and laying the groundwork for what would become today’s digital ad ecosystem. Whether it was creating innovative ad networks or tackling herculean tasks at Audience Science, Jeff has always been at the forefront, blending resilience with a touch of genius.

In our conversation, Jeff spills the beans on his most significant battles and victories, sharing anecdotes that range from hilarious to profound. He talks about the alchemy behind turning clicks into gold, the asteroid fields he had to navigate, and the wizardry needed to juggle roles from Chief Marketing Officer to Chief Commercial Officer. Whether you’re an ad tech newbie or a seasoned pro, Jeff’s insights are pure gold. So, grab your espresso, adjust your reality goggles, and get ready to be inspired by a true titan of the ad tech world.

In This Episode:

🦸‍♂️ Hero or Survivor? - Jeff Hirsch spills the beans on his digital adventures.

🕰️ The Legend Begins - From the birth of the internet with Al Gore (kidding!) to today.

🏛️ Building Ad Networks - How Jeff turned clicks into pure gold with ValueClick and other ventures.

🚀 Herculean Tasks - Tackling monstrous challenges and conquering the convoluted cap table at Audient Science.

🔧 Early Days of Digital Pioneering - How early stumbles became launch pads for success.

🤝 Mentors and Influences - The wisdom and vision of Basim Nafe and Joe Zawadzki.

🎡 Navigating IPOs - The high-wire act of taking a company public during a pandemic.

💡 Future of Ad Tech - AI, CTV, and the ever-evolving ad tech universe.

Highlights & Shenanigans:

Legendary Beginnings: Forget ancient gods; Jeff hacked his way out of the matrix and into ad tech superstardom. We’re talking the OG days, folks—1996!

ValueClick & Beyond: It wasn’t just about clicks; it was about turning those clicks into cold, hard cash. From battling in the early ad tech trenches to driving traffic like a boss, Jeff reveals all.

Cap Table Catastrophes: Audient Science had a cap table that looked like a spaghetti monster. How did Jeff navigate this mess? With style and some serious hustle.

FastClick’s Fast Lane: Market crashes, algorithm magic, and aerospace engineers. FastClick wasn’t just a name—it was a mission. And Jeff was at the helm, steering through asteroid fields.

Pubmatic IPO: From rebranding to surviving the IPO high-wire act during a global pandemic, Jeff takes us behind the scenes. Spoiler: It's part circus, part wizardry, all awesome.

Mentors & Jedi Masters: Jeff's got his own Obi-Wans—Basim Nafe and Joe Zawadzki. Learn how their visionary insights shaped Jeff’s journey.

AI, CTV & Future Tech: What’s the next big thing in ad tech? Jeff’s got some spicy takes that might ruffle a few feathers. Spoiler alert: AI is more than just a buzzword; it’s a game-changer.

Personal Rituals & Motivations: Ever wonder what keeps Jeff going? Hint: It’s a mix of motivational posters, gym sessions, and a relentless drive to innovate.

Time-Traveling Advice: If Jeff could send a text to his younger self, what would it say? Tune in to find out—it’s worth its weight in digital gold.

Join us for a no-holds-barred, irreverent romp through the world of ad tech with one of its brightest stars. Whether you’re a startup dreamer, a seasoned pro, or just someone who loves a good tech tale, this episode is a must-listen.

Call to Action:

Did you love the episode? Smash that Like button, Subscribe for more legendary interviews, and drop a comment on what you think the future of ad tech holds! Share this episode with everyone you know who’s got a finger on the digital pulse.

Keywords & Hashtags:

#AdTech #DigitalMarketing #JeffHirsch #AperiumVentures #ValueClick #IPO #AI #CTV #TheDonutShow #Podcast #StartupSuccess #Entrepreneurship.

David Kohl of TrustX: MFA Madness, Privacy Puzzles and Adtech Gods

Sun, 19 May 2024 09:00:00 -0700

Hold onto your Apple goggles, folks! 🎢 This episode of The Adotat Show is hotter than a Brooklyn summer sidewalk. Your host, the inimitable Pesach Lattin, is here to pick the brain of the advertising wizard himself, David Kohl. From PwC’s trenches to leading TrustX through the wild west of ad tech, David has seen it all—and he's ready to spill the beans. 🫘

Kohl isn’t just another talking head in the advertising world. This guy's been at the forefront of the industry’s evolution, watching the landscape get flipped upside down. Today, he joins Pesach for a no-holds-barred convo about everything from the demise of cookies to the rise of programmatic. Expect witty banter, deep insights, and industry secrets you won't hear anywhere else.

Whether you're an ad tech veteran or just curious about the marketing magic, this episode is packed with revelations and laughs. So sit back, relax, and dive into the advertising world like never before. It's time to get real with Pesach Lattin and David Kohl on The Adotat Show!

Key Takeaways:

- The seismic shifts David predicted in advertising and how he’s navigating the storm. 🌪️

- Why inclusion lists are the secret sauce for premium ad buys. 🌟

- Insights on the future of shared identity and clean rooms—are they the real deal or just another tech fad? 🛠️

Got thoughts? Drop them in the comments. Stay curious, stay bold, and keep knowing more than you did yesterday. 🚀

#AdTech #Privacy #DigitalAdvertising #Programmatic #TrustX #AdvertisingInsights #MarketingMagic #PremiumPublishers #CookieApocalypse #StayCurious #AdotatShow

Content King Confessions: David Kaplan of Branded Newsroom

Fri, 17 May 2024 00:00:00 -0700

Greetings, digital dreamers and payment pioneers! Strap in for another electrifying episode of The ADOTAT Show, where the digital world doesn’t just spin; it revolutionizes our very existence. In this corner of the internet, pixels and payment aren’t just intersecting—they're dancing in a dazzling display of innovation and imagination. 🚀💸

Today, we're venturing deep into the realm of narrative artistry with none other than David Kaplan, a luminary in the field whose career spans the dynamic landscapes of journalism and content marketing. David isn’t just a storyteller; he's a sage who crafts narratives that bridge past and present, turning insights into impacts. 📜🌉

In Today’s Episode:

Meet David Kaplan - Discover the man behind the legend, from his days at Adweek to his pioneering journey with Brand Newsroom. Learn how he seamlessly stitches the worlds of journalism and marketing into a coherent, compelling narrative fabric. 🌐✍

The Essence of Storytelling - Delve into David’s philosophy on storytelling in the digital age. How does one maintain soulful narratives amidst the noise of clickbait and fleeting trends? 📚💬

Digital Transformation - Unpack the seismic shifts in media from the tactile pages of print to the dynamic clicks of digital. David reveals how he adapits traditional techniques for a digital-first audience without losing the narrative’s pulse. 🖥️📖

Surprising Shifts - What shocks a seasoned content sage in today’s volatile media landscape? Hear about David's recent epiphanies and the unexpected trends that even he didn't see coming. 🌍🎢

Navigating Business Challenges - Go behind the scenes of Brand Newsroom’s operations. How does a journalist-turned-marketer navigate the treacherous waters of business management and content creation? 🛶🔧

Audience Interaction - Engage with David and Pesach as they break down complex topics into digestible, intriguing discussions designed to enlighten and entertain. 🎤💡

Prepare for a deep dive into the mechanics of modern media, the art of story weaving, and the unending quest for digital authenticity. Buckle up—it's going to be a ride filled with humor, wisdom, and plenty of digital dazzle! 🎢🌟

Don't forget to like, comment, and subscribe for more insights and antics on The ADOTAT Show! Drop your thoughts and questions in the comments below—we’re here to engage and inspire. #DigitalMedia #ContentMarketing #Storytelling #MediaEvolution #ADOTATShow

Gary Mittman: The Future of Shoppable Media on TV

Mon, 13 May 2024 00:00:00 -0700

Buckle up, folks! On this episode of The ADOTAT Show, we're diving into the digital marketplace with Gary Mittman of KERV, the visionary who's turning your passive screen time into a pixel-powered, interactive shopping spree! 🛍️ From shoppable ads to contextual relevance, Gary reveals how Kerv is redefining the future of online commerce, blending innovation with everyday browsing. He unpacks how a pivot from affiliate tracking to XML CPC syndication transformed his business into a market leader.

But we’re not just talking tech here. Get the backstory on Gary’s New York roots, his journey from concert promoter to mailroom at Arista Records, and ultimately to the head of a cutting-edge tech company. Plus, he shares his passion for augmented reality, holograms, and family life—and how each of these influences his entrepreneurial drive.

Learn why every pixel packs a punch (or a purchase), how Gary’s partnership with Magnite is turbocharging Kurv's capabilities, and the strategic advice he’d give his younger self. From martinis to martinis (with a side of tequila), we've got the scoop. 🍸

🎬 Key Points:

Kurv's origin story and pivot to a winning strategy

Gary's insights on shoppable media's future

Balancing tech dreams with a realistic family life

Why partnerships with Magnite and others are turbocharging growth

✨ CTA: Don’t miss a byte of this episode! Smash that Subscribe button, and let's click our way into the future together.

📢 Hashtags: #ShoppableMedia #AdTech #InteractiveAds #KervMedia #FutureOfCommerce

👀 Keywords: Gary Mittman, Pesach Lattin, Kerv, shoppable ads, Magnite partnership, interactive ads, augmented reality

From Gaming Guru to Wellness Wizard: The Untold Journey of Michael Camarata Will Blow Your Mind!

Tue, 07 May 2024 09:00:00 -0700

On the latest episode of The ADOTAT Show, we're delving deep into the life and mind of Michael Camarata, the maverick entrepreneur who blazed trails from the digital frontier to the wellness wonderland at Schmidt's Naturals.

Picture this: a journey from coding command centers to orchestrating organic empires. Michael's story is a rollercoaster ride through the jungles of innovation and the valleys of vulnerability, where every twist and turn reveals another layer of his audacious odyssey.

Join us as we peel back the layers of Michael's journey, from battling virtual foes in StarCraft to conquering corporate boardrooms with the finesse of a grandmaster.

We'll uncover the pivotal moments when gamer instincts morphed into mogul maneuvers, and pixels paved the way for profits. Strap in for an electrifying conversation that's equal parts wisdom and wit, as we navigate the highs, lows, and plot twists that define Michael's extraordinary trajectory.

Featured Guests: Michael Camarata: Entrepreneur extraordinaire, whose journey from gaming prodigy to business titan is nothing short of legendary.

Key Discussion Points:

Unveiling the hidden parallels between virtual warfare and corporate conquests: How gaming instincts shaped Michael's entrepreneurial journey.

From code to commerce: The pivotal moments when Michael leveled up from virtual realms to real-world success.

Navigating the choppy waters of entrepreneurship: Lessons learned from storms, setbacks, and unexpected plot twists.

Redefining wellness, one pixel at a time: Michael's bold vision for bringing organic, sustainable products to the mainstream.

Why Watch?

Embark on a whirlwind adventure through the mind of Michael Camarata, where gaming grit meets entrepreneurial gusto. Discover the untold stories behind his meteoric rise, and glean insights from a trailblazer who defied the odds to rewrite the rules of success. Whether you're a gaming aficionado, a budding entrepreneur, or simply a fan of captivating stories, this episode is guaranteed to leave you inspired, enlightened, and entertained.

Call to Action:

Ready to embark on your own entrepreneurial odyssey? Subscribe to The Dota Show for more captivating conversations with industry icons, thought leaders, and innovators who dare to dream big and defy convention. Don't forget to like, comment, and share this video to spread the word and join the conversation.

Social Media and Additional Links:

Connect with us on social media for exclusive updates, behind-the-scenes content, and more:

Twitter: https://twitter.com/pesach_lattin

Get ready to level up your mindset and embark on an adventure like no other. Tune in to The Adotat Show and discover the power of passion, perseverance, and pixelated dreams!

Jesse Redniss of Qonsent: Privacy, Pixels and Potions. How to Win Friends and Influence Privacy.

Mon, 06 May 2024 09:00:00 -0700

🚀 Buckle up, digital adventurers, and welcome aboard our latest exploration into the ever-evolving realms of advertising, technology, and consumer privacy! Today, we're going beyond the buzzwords and diving headfirst into the heart of innovation with Jesse Redness, the visionary force reshaping the concept of consent in our digital world. As we navigate through his journey, from the glitzy heights of Emmy-nominated projects at NBC Universal to his groundbreaking work at Consent, we uncover the tumultuous ups and downs that have marked his career in 2023 and his rebound in recent months.

🧭 In this episode, Jesse opens up about the rollercoaster ride of ad tech—a sector where rapid innovation is as essential as it is relentless. The industry’s fast pace can often feel like a wild ride, marked by sudden drops and exhilarating highs. Jesse shares his firsthand experiences of the challenges that came with the past year and how, despite the turbulence, the climb back to the top has been fulfilling and ripe with opportunities for growth and advancement.

🌟 Join us as we peel back the layers of Jesse's professional path and insights. From navigating significant downturns to scaling new heights, his story is not just about personal resilience but also about strategic foresight in harnessing technology to enhance human connections. His journey is a powerful testament to the potential of innovation in the face of adversity and a preview of the strategic moves shaping the future of digital engagement and privacy.

🔮 Episode Highlights:

Jesse's transition from Emmy-nominated projects at NBC Universal to pioneering digital privacy at Consent.

The Eureka moments and strategic shifts in the evolving landscape of data privacy.

Insights into consumer-centric strategies and the creation of immersive, interactive media experiences.

Future predictions for ad tech and the critical role of consumer consent in the age of AI.

🧙‍♂️ Featuring:

Jesse Redness, the wizard of ad tech, who’s transforming how we think about consent and privacy, and Pesach Lattin, your favorite host, steering the conversation like a ship through digital storms!

🔗 In This Episode:

The Wizard's Journey: From the ups and downs of 2023 to the recent ascents in ad tech.

Secret Sauce: Unveiling the strategies behind relentless innovation and maintaining creative energy.

Privacy Made Sexy: How Consent is pioneering user-centric data privacy that’s actually appealing.

Facing the Giants: Overcoming industry skepticism and the pivotal moments that shaped Jesse’s leadership style.

🎤 Call to Action:

Got thoughts on today’s topics or questions for Jesse? Drop us a comment below! Don’t forget to like, subscribe, and hit the bell icon to stay updated on all our future episodes!

Rising Above: Doron Wesley on Leadership Amidst Personal Challenges

Wed, 01 May 2024 00:00:00 -0700

Today’s episode of the ADOTAT Show is not just another deep dive into the ad tech world; it's a heartfelt journey through resilience and leadership with Doron Wesley, Chief Commercial Officer at Funtico. Amidst the profound challenges of his wife Amy's battle with cancer, Doron shared invaluable insights on thriving professionally when the personal stakes are high. This episode is dedicated to Amy Wesley’s brave fight and her memory. Join host Pesach Lattin in an inspiring conversation that explores the intersections of personal adversity and professional perseverance. From the bustling tech startups on Ben Yehuda Street to the cutting-edge chaos of Web3 gaming, Doron discusses his roller-coaster career across global markets, the magic of serendipitous moments in ad tech, and how to keep creativity alive in an industry as predictable as a daytime soap opera. 🔔 Episode Highlights: Leadership in Adversity: How personal challenges shape professional leadership. Career Odyssey: Doron’s journey from Hotbar to Funtico, and the evolution of his ad tech career. Cultural Adaptations: Adapting business strategies across diverse global markets. Future of Web3 Gaming: Insights into Funtico’s strategies in the promising yet tumultuous realm of Web3 gaming. 🌟 Why You Should Listen: If you’re intrigued by the resilience it takes to lead during personal trials, or if you’re curious about the future of advertising and gaming technology, this episode offers both professional wisdom and personal courage in the face of adversity. 👍 Call to Action: Hit that subscribe button to not miss out on our blend of deep insights and personal stories from the leaders shaping the future of tech and advertising. Drop a comment to share how this conversation resonated with you or to suggest topics you’d like to hear more about. 🔗 Relevant Hashtags: #Leadership #Resilience #AdTech #Web3Gaming #Innovation #DoronWesley #Funtico #PersonalGrowth #TechLeadership #StartupCulture #ADOTATShow

From Siberia to Server Rooms: Oleg Korenfeld's Tech Trek

Wed, 17 Apr 2024 00:00:00 -0700

If you thought #adtech was all #algorithms and no personality, prepare to have your circuit boards blown.

This week’s episode of the Adotat Show features none other than Oleg Korenfeld the Chief #Technology Officer (CTO) of CMI Media Group who's turned data into a high art form—and not the kind that puts you to sleep. From the frosty climes of Siberia to the hotspots of New York’s tech scene, Oleg’s journey is more thrilling than a season finale cliffhanger. Strap in, because this isn’t your grandma’s podcast episode—unless she likes sassy tech insights mixed with tales of Cold War-era escapades, then she might actually be into Oleg.

Now, let’s get real—Oleg isn’t just talking about Empower as the Godzilla of health marketing tech; he's laying out why it's more like King Kong on a caffeine buzz.

He dives into how this beast of a platform is tearing down the silos between dusty old data practices and sparkling SAS-enabled brilliance. This is where the magic happens: not in some drab boardroom, but at the exciting intersection of healthcare data and cutting-edge #technology. Forget stale #webinars; this is the #tech deep-dive you actually want to listen to.

So, if you’ve ever wondered what it’s like to navigate the wilds of the ad tech jungle, this episode is your machete. Find out how a little kid from Siberia becomes a titan of tech in America, why data privacy doesn’t have to be a snoozefest, and what snacks power a late-night coding session (hint: it's not celery).

Miss this at your own peril, because the insights here are hotter than a server farm in July.

Tune in, turn up, and get ready to be entertained and educated—Oleg and Pesach aren’t holding back.

Jeff Minsky: Visionary Architect of Digital Innovation

Mon, 15 Apr 2024 00:00:00 -0700

Meet the Adtech God. Get ready to plug into the matrix of ad tech evolution with Jeff Minsky on the latest episode of The ADOTAT SHow🎬✨ Dive deep into the electrifying world of advertising technology where past, present, and future collide in the most unexpected ways. From nail-biting negotiations to hilarious 'oops' moments with Angelina Jolie, Jeff unravels his cinematic career journey in a blend of dark comedy and insightful revelations.

🔍 In this episode:

The Genesis of Ad Tech Revolution: Jeff revisits the analog roots of digital advertising and shares war stories from the trenches of media innovation.

From Hebrew National to MasterCard: Explore how Jeff shaped iconic campaigns and navigated the seismic shifts of the advertising landscape.

The 'Minsky Method' of Cutting Through B.S.: Learn how Jeff's no-nonsense approach sifted gold from gimmicks in the tech frenzy.

Future Gazing with VR and AI: Strap in as Jeff predicts the next digital dominions that will revolutionize how we live, work, and play.

🚀 Plus, don't miss the "behind-the-scenes" banter that could make a white Bronco veer left for a cameo! Want to know what keeps an ad tech titan up at night or which fictional character Jeff would have dinner with? Tune in to find out!

💬 Engage with us: What's your take on the future of ad tech? Drop your thoughts in the comments below!

🔗 Subscribe and hit that bell for more episodes!

#AdTech #Marketing #JeffMinsky #DigitalAdvertising #TechTalks #Innovation #FutureTech #VirtualReality #ArtificialIntelligence

#ADTECH HISTORY: The Long Click with Sean Black of Daily Motion

Tue, 09 Apr 2024 00:00:00 -0700

As we navigate through the intricate landscape of online advertising, Sean shares his unique insights on the dramatic transformations the industry has undergone—from the rudimentary days of banner ads to the sophisticated use of artificial intelligence in current strategies. This episode not only highlights the historical milestones of digital marketing but also delves into the challenges and opportunities that lie ahead. With Sean's deep understanding and extensive experience, expect to uncover the nuances behind the strategies that have shaped the digital marketing space and continue to influence its future trajectory. Join us for a comprehensive exploration of how digital marketing has evolved and what it takes to stay ahead in this dynamic field.

Featured Guest:

Sean Black, GM at Dailymotion.com

Key Discussion Points:

Emerging Technologies: Delve into how AI and machine learning are revolutionizing marketing strategies.

Challenges in Digital Advertising: Tackle the big questions about data privacy, ad saturation, and consumer engagement.

Innovations on the Horizon: Unpack upcoming trends that are set to redefine the digital space.

Expert Insights: Hear firsthand from Sean Black and other guests about their experiences and predictions for the future of digital marketing.

Why Watch?:

Gain valuable insights from Sean Black, a seasoned expert with a front-row seat to the evolution of digital marketing.

Learn about cutting-edge technologies that are shaping the future of advertising.

Understand complex topics through clear, expert-driven discussions designed for both new learners and seasoned professionals.

Call to Action:

Don't miss out on more enlightening discussions – subscribe to our channel for updates on all our latest episodes with the Gods of Adtech.

Enjoyed the episode? Like, comment, and share with your peers to spread these invaluable insights!

Hashtags and Keywords:

#DigitalMarketing #FutureOfAdvertising #SeanBlack #AIinMarketing #MarketingTrends #InnovativeMarketing #TechInAds #adtechgod #adtech #digitalmarketing

Dinosaur Metrics: Meet EDO's Meteor. #adtech adtechgod

Mon, 01 Apr 2024 09:00:00 -0700

Strap in—no, scratch that—grab a cocktail and settle in for a thrill ride through the untamed wilderness of advertising technology. .We’re tearing down the old temple with Kevin Krim, the high priest of disruption at EDO, leading the charge.

Imagine a world where TV metrics are not just numbers, but a saga, full of drama, intrigue, and a dash of rebellion. In this episode, we're not walking on eggshells; we're tap-dancing on them. From the dark alleys of Yahoo to the spotlight at EDO, Kevin spills the beans on why the ad industry’s sacred cows are ready for the slaughterhouse. With wit sharper than a knife in a comedy roast and insights so fresh they should be slapped, this episode is your golden ticket to the adtech revolution. Brought to you by the mischief-makers and trendsetters, this is the episode that will have you questioning everything you thought you knew about advertising.

Featured Guests:

Kevin Krim, CEO of EDO, and Adtech’s Favorite Rebel

A loud and proud shoutout to Troutman Amin LLP for sponsoring our journey into the heart of advertising’s wild side

Key Discussion Points:

A deep dive into the makeover EDO thinks TV measurement desperately needs – like, yesterday

Krim’s rollercoaster ride from the dusty archives of Yahoo to becoming the Indiana Jones of adtech, minus the fedora but with all the whip-smart insights

The EDO-Nielsen dynamic duo: How to play in the sandbox without throwing sand

Sneaking a peek behind the curtain of streaming habits that will have you doing a double-take

Why Watch?:

If you’ve ever wondered what happens when someone decides to play Jenga with the ad industry's foundational blocks, this is your front-row seat. Forget what you thought you knew; we’re here to stir the pot, challenge the norms, and maybe, just maybe, blow some minds.

Quantifying Chaos and Marketing Measurements with Angelina Eng of the Internet Advertising Bureau

Thu, 28 Mar 2024 00:00:00 -0700

Crack open the vault of digital advertising’s enigmas with us in this riveting episode where we slice through the buzzwords and dive into the meat of what makes digital tick. With a blend of candid conversation and laser-focused insights, this episode is your VIP pass to the inner workings of online marketing standards, privacy battles, and the future of digital engagement. Prepare for a no-holds-barred exploration into the ever-evolving world of AdTech.

Featured Guests:

Angelina Eng, VP of Measurement & Attribution, IAB, with a storied career spanning Morgan Stanley, Merkel, and Denso Aegis.

Key Discussion Points:

From corporate titan to digital dynamo: Angelina Eng's leap into the heart of IAB and her crusade to standardize global marketing practices.

Navigating the tightrope of global standards in a post-cookie world, balancing the act between diplomacy and ringmaster prowess.

The quest for simplicity in a complexity-addicted industry: Insights into measurement, attribution, and the seismic shifts of retail media.

A nostalgic look back at the Wild West days of ad tech and pondering over what the simplicity of the past can teach us about the future.

Why Watch?

Unravel the mysteries of digital marketing with Angelina Eng as she delves into the art of balancing innovation with standardization, the pivotal moments of her career, and a glimpse into the future of advertising. This episode is a treasure trove for anyone eager to decode the complexities of the digital landscape and gain insights from one of its most astute navigators.

Call to Action:

Don't miss out on more enlightening discussions. Subscribe now to stay ahead in the digital curve. Like, comment with your takeaways, or share to spread the wealth of knowledge.

Hashtags and Keywords:

#DigitalMarketing #Ad

Biden TikToks & Trump Tweets: The Wild West of Political Ads

Tue, 26 Mar 2024 09:00:00 -0700

Buckle up, tech junkies and political aficionados! Today's ADOTAT Show is tearing down the firewall between politics and digital media. Forget everything you thought you knew about political advertising because we're about to show you how the game is really played in the age of TikTok, CTV, and everything in-between. If you're ready for a no-holds-barred exploration of how our leaders are battling it out for your screen time, you've come to the right place.

Featured Guests:

Gavin Dunaway, The Media Trust Wizard, slicing through political spin like a lightsaber through butter.

Julie Victor, Sabii;s Strategist Supreme, who thinks campaign playbooks are just bedtime stories for her.

Larry Harris, Alpha Precision Media's Bomb Dropper, turning polling data into campaign poetry.

Mark Jablonowski, the Digital Oracle at Optimal, coding his way through the chaos of political advertising.

Craig Becher, OpenX's Ad Tech Whistleblower, revealing the secrets behind the screens.

Jamie Vasil, The Basis Technologies Guru, ready to decode the digital matrix of voter engagement.

Key Discussion Points:

TikTok and Gen Z: How Joe Biden's team is breaking the rules and making waves on platforms where politics was once a no-go zone.

The New Battlefield: Exploring the impact of CTV and digital media on traditional political advertising strategies.

Money, Money, Money: A dive into the staggering sums being poured into digital advertising and whether the investment is really worth it.

Fact vs. Fiction: How campaigns are navigating the minefield of misinformation without blowing themselves up.

Why Watch?: Because the future of democracy is happening right now, on your phone, your TV, and your laptop. Get ahead of the curve with insights from those who know the game best. Plus, wouldn't you want to know how a tweet or a TikTok could decide the next president?

Buzzwords, Busters and Brand Whisperers: Bill Daddi of DBC Communications.

Mon, 25 Mar 2024 09:00:00 -0700

Welcome, welcome, dear viewers, to another electrifying episode of The ADOTAT Show, apply named "How to Win at #adtech Without Selling Your Soul,." we cut through the clutter of marketing mumbo-jumbo with the precision of a laser-guided missile. Today, brace yourselves as we unleash the irreverent and unfiltered wisdom of Bill Daddi, the maverick CEO and Founder of DBC Brand Communications.

Featured Guests:

Bill Daddi, CEO and Founder of DBC Brand Communications

Key Discussion Points:

The Wild West of Ad Tech: Dive headfirst into the chaotic world of ad tech and marketing with Bill Daddi as he shares his adventures and misadventures in this ever-evolving landscape.

Buzzword Bingo: Get ready to roll your eyes as Bill and host ADOTAT dish out the real talk on navigating through the buzzword bonanza plaguing the industry. Spoiler alert: it's not for the faint of heart!

From Quantum Leaps to Quantum Meh: Discover the truth behind the so-called "innovation inflation" and how to spot genuine breakthroughs amidst the sea of overhyped claims.

Tales from the Trenches: Hold onto your hats as Bill spills the beans (without naming names, of course) on how DBC turned potential marketing flops into standing ovations, leaving competitors scratching their heads.

Marketing vs. Sales Smackdown: Join the no-holds-barred discussion on the age-old battle between marketing and sales, and why alignment is more elusive than a unicorn in a suit.

Employees: Friends or Foes?: Uncover the secrets to harnessing the power of your employees as brand ambassadors without letting them run wild and tarnish your brand's reputation. It's a delicate dance, folks!

The Art of Storytelling: Strap in for some storytelling masterclass as Bill and ADOTAT reveal why marketing is more about crafting compelling narratives than spewing out jargon-filled press releases.

Why Watch?

If you're tired of the same old marketing fluff and crave some unfiltered truth bombs served with a side of wit and sarcasm, then this episode is your ticket to enlightenment. Grab your popcorn, kick back, and prepare to have your mind blown (metaphorically, of course)!

Call to Action:

Don't forget to hit that subscribe button and ring the notification bell to stay up-to-date with all the latest episodes of The ADOTAT Show. And hey, if you enjoy what you see, why not spread the word? Like, comment, and share this video with your fellow marketing warriors. Let's start a revolution, one irreverent episode at a time!

Hashtags and Keywords:

#ADOTATShow #MarketingMadness #IrreverentInsights #BrandCommunication #AdTech #UnfilteredTruth #SubscribeNow

Social Media and Additional Links:

Connect with us on X for behind-the-scenes exclusives and bonus content. And remember, folks, the conversation doesn't end here. Head over to our website to explore more mind-blowing episodes and resources to fuel your marketing mayhem. See you on the flip side! https://twitter.com/pesach_lattin

Visionary's Conference Quest: Christian Muche of Possible Conference

Mon, 25 Mar 2024 09:00:00 -0700

Welcome to a special edition of the ADOTAT Show, called "Muche Needed Shakeup" where we're honing in on the future of advertising and technology through the lens of one of the industry's most influential figures, Christian Muche. This episode is your VIP pass to the forefront of innovation, as Christian, the mastermind behind the Possible conference, shares his journey, challenges, and the seismic shifts he's steering towards in the AdTech landscape. It's a deep dive into what makes Possible not just another event, but a pivotal gathering that could shape the future of how we market, advertise, and connect in the digital age.

Featured Guest:

Christian Muche, Co-Founder and Visionary, Possible Conference

Key Discussion Points:

The Genesis of Possible: Christian Muche unpacks the origins of the Possible conference, shedding light on what sparked the creation of this groundbreaking event in the marketing and tech sphere.

Challenges and Triumphs: A candid look at the hurdles faced in bringing Possible to life amidst the fast-evolving tech landscape and how these challenges were transformed into opportunities for growth and innovation.

The Future Through Christian's Eyes: Insights into emerging trends and technologies that are poised to redefine the advertising and tech industries. Christian shares his vision for where the industry is headed and how Possible is leading the charge.

A Personal Touch: Beyond the conference, discover the personal motivations, aspirations, and the path that led Christian Muche to become a beacon for change and innovation in the AdTech world.

Prepare to be enthralled as we explore the mind and motivations of one of the advertising technology sector's most forward-thinking personalities. This episode is a goldmine for anyone keen on understanding where the future of marketing and technology is headed, straight from someone who is not just witnessing but actively shaping its direction.

AI Dreams, Marketing Streams with Gregory Kennedy of BrandZen

Wed, 20 Mar 2024 09:00:00 -0700

Get ready for a whirlwind episode of the ADOTAT Show, where wit meets wisdom in the world of marketing AI. With your host Pesach Lattin at the helm, we're dissecting the buzz around Artificial Intelligence with the man who laughs in the face of digital doom, Gregory Kennedy. This isn't your average tech talk; it's a no-holds-barred exploration of AI's real deal, stripped of its glossy, overhyped veneer.

Featured Guest:

Gregory Kennedy, The Maverick Marketer & AI Realist

Key Discussion Points:

Gregory Kennedy takes a sledgehammer to AI myths, offering up a dose of reality with his signature blend of humor and hard-earned insights.

The "Skynet for Marketing" debate: Gregory breaks down why AI isn't the endgame but a tool that needs a human touch.

Behind the scenes of BrandZen's approach to AI: How to wield this double-edged sword without slicing your brand's soul.

A candid look at the AI misadventures and triumphs from the trenches of marketing innovation.

Why Watch?:

If you're tired of the same old AI spiel, this episode promises a breath of fresh air. Dive into the complexities of AI in marketing with a guide who's as irreverent as he is insightful. Discover how to navigate the AI landscape with your creativity intact and learn why Gregory Kennedy bets on human ingenuity over algorithms any day.

Call to Action:

Don't forget to smash that subscribe button for a weekly dose of reality checks and marketing mastery. Like, comment, or share this video to join the conversation and help us debunk more AI myths together.

Hashtags and Keywords:

#AIMarketing #GregoryKennedy #BrandZen #MarketingInnovation #DigitalMarketing #TechRealTalk #ADOTATShow #PesachLattin

Social Media and Additional Links: https://twitter.com/pesach_lattin

http://www.adotat.com

The Visionary Leader: Mike Seiman of Digital Remedy

Mon, 18 Mar 2024 08:30:00 -0700

Join us on this insightful episode of The ADOTAT Show, "Mogul's Mantr: Hustle, Innovate, Overcome." as we dive deep with Mike Simon, CEO of Digital Remedy. Mike sheds light on the transformative shifts in digital advertising and the relentless drive and innovation needed to thrive. Don’t miss out on his personal tales of passion and the pursuit of excellence in an industry that never sleeps.

Introduction:

Tune in to a pivotal discussion on the ever-evolving digital advertising landscape with Mike Simon at the helm. This episode is a treasure trove for enthusiasts and professionals, featuring exclusive insights into the triumphs and trials that have redefined Digital Remedy’s course.

Featured Guests:

Mike Simon, CEO of Digital Remedy, Ad Tech Visionary

Key Discussion Points:

Evolution of Digital Remedy and its strategic name transformations.

The catalytic role of passion and perseverance in attaining and sustaining success.

Early-stage challenges and the art of proving worth in a competitive field.

The cruciality of a unified vision within a team for foundational strength.

Personal strategies for managing stress and advocating a balanced lifestyle.

The impact of listening and receptivity on building successful professional relationships.

Mike’s firsthand account of navigating investments and steering through the ad tech revolutions.

Why Watch?

This isn't just a story of success; it's a masterclass in endurance, innovation, and leadership. Learn how to stay ahead of the curve in ad tech and why a blend of vision and adaptability is your ticket to making a mark.

Call to Action:

Don't forget to subscribe for more episodes that pull back the curtain on the ad tech industry.

Liked what you heard? Give us a thumbs up, leave a comment with your thoughts, or share this episode to spread invaluable insights.

Hashtags and Keywords:

#adtech #DigitalRemedy #MikeSimon #digitaladvertising #marketinginsights #businessgrowth #leadership #entrepreneurship #innovation

Social Media and Additional Links:

Stay connected beyond the show - follow us on our social media, check out related episodes, and explore the resources we’ve talked about for a deeper understanding of today's topic. http://www.adotat.com

Embark on a journey of discovery with Mike Simon in this edition of The ADOTAT Show – where the pulse of digital advertising is always at your fingertips.

The CTV Disruptor: Fred Godfrey of Origin

Wed, 13 Mar 2024 09:00:00 -0700

Embark on an exploratory voyage into the heart of Connected TV's revolution with the latest episode of the ADOTAT Show, "From Classroom Critic to CTV Maverick: A Tale of Triumph, Curry and the Art of Not Selling.". Join Pesach Lattin as he engages in a provocative tête-à-tête with Fred Godfrey, the mastermind behind Origin's avant-garde strategies reshaping how we consume digital content.

In this deep dive, we'll navigate the uncharted waters of CTV's transformative tide, driven by the relentless pace of technological innovation and consumer demand. This episode is a veritable masterclass where Godfrey unveils how Origin's groundbreaking strategies are not just responding to, but actively sculpting the future of digital content consumption. With unparalleled candor and insight, Godfrey and Lattin delve into the mechanics and motivations behind Origin's groundbreaking work—work that is not just changing the game, but rewriting the rules entirely.

As we dissect the intricate layers of CTV's ecosystem, we'll uncover how Origin's tactics go beyond mere adaptation, signaling a paradigm shift in audience engagement and interactive storytelling. This conversation promises to be an arsenal of strategic revelations, brimming with forthright anecdotes and sagacious predictions. So, prepare to be enlightened, entertained, and emboldened to look at CTV through an entirely new lens, as the ADOTAT Show serves as your vanguard in this digital renaissance.

Featured Intellects:

Fred Godfrey, Visionary Strategist and Architect of Change at Origin

Core Discussion Synapses:

Decoding the dramatic uptick in CTV viewership and its ricochets across the advertising cosmos.

A deep dive into Origin's metamorphosis and their tactical play in the CTV arena.

Unpacking the sophistication of targeting nuances and how Origin curates narratives that resonate on a visceral level with viewers.

Interactive advertising: the next frontier for audience engagement and the ingenious ways Origin is forging this path.

Navigating the labyrinth of CTV's market fragmentation: the challenges, the chess moves, and Origin's gambit to stay ahead.

A return to the art of storytelling in advertising and how Origin's philosophy keeps their narratives from becoming yesterday's news.

Why Invest Your Time?

In a digital epoch where attention is the new currency, this episode is akin to a masterclass in the alchemy of viewer engagement. Here, you'll gain empirical insights into the confluence of creativity and technology that Origin harnesses to captivate and retain audience attention in an ocean of distractions.

Follow our digital breadcrumbs on Linkedin https://www.linkedin.com/in/pesach-lattin/

Delve deeper with related think pieces and resources at http://www.adotat.com

Step inside Origin's world and witness their blueprint for the future at https://www.corp.originmedia.tv/

Prepare to have your preconceptions challenged and your perspectives broadened. This is not just a conversation; it's an intellectual movement. Join us on the ADOTAT Show and arm yourself with the knowledge to navigate the tumultuous waters of CTV advertising.

Gas Pumps and Elevators: Unlikely Heroes in the Ad Space Odyssey - Digital Out-of-Home Industry

Wed, 13 Mar 2024 00:00:00 -0700

Welcome to a special episode of the ADOTAT Show, where we explore the electrifying world of Digital Out-of-Home (DOOH) Advertising with none other than Barry Frey, the visionary CEO and President of the DPAA. In this groundbreaking episode, we take you on a journey through the transformative landscape of DOOH advertising, a realm where billboards are no longer static giants but dynamic canvases that engage, inform, and captivate audiences in ways never imagined before.

Join us as we dissect the meteoric rise of DOOH advertising, with projections showing a staggering increase to over $15.5 billion in global revenue this year alone. Barry Frey, alongside a panel of industry leaders, delves into the digital innovations reshaping the outdoor advertising space, from QR codes and augmented reality to 3D anamorphic displays. This isn't just a conversation about technology; it's a deep dive into how digital advancements are fostering unparalleled levels of audience engagement and transforming public spaces into interactive storytelling arenas.

Featured Guests:

Barry Frey, President and CEO of DPAA

Sean McCaffrey, CEO of GSTV

Mark Kidd, Executive Vice President at Captivate

Sarah Parkes, Chief Operating Officer at Talon Outdoors

Blake Sabatinelli, CEO of Atmosphere

In This Episode, You'll Discover:

The exponential growth and future projections of the DOOH advertising industry.

How digital innovation is pushing the boundaries of traditional outdoor advertising.

The power of engagement: transforming passive viewers into active participants.

Success stories and groundbreaking campaigns that redefine what billboards can do.

Insights into the next big innovations set to propel the DOOH industry forward.

The role of creativity in crafting memorable and impactful DOOH campaigns.

Perspectives on the future of advertising in a digital-dominated landscape.

Why Watch?

Whether you're a marketing professional, an advertising enthusiast, or simply curious about the future of digital engagement, this episode offers invaluable insights into one of the fastest-growing sectors of the advertising industry. Through in-depth discussions, expert analyses, and a look at the creative brilliance behind successful DOOH campaigns, you'll gain a comprehensive understanding of the revolution taking place in outdoor advertising.

Don't miss this opportunity to learn from the pioneers at the forefront of the DOOH revolution. Hit subscribe and join us on this fascinating journey through the intersection of technology, creativity, and public space.

The Data Marvick: Drew Stein from Audigent

Mon, 11 Mar 2024 09:00:00 -0700

Join us on this episode of the ADOTAT Show as we delve into the heart of data-driven innovation with Pesach Lattin and our special guest, Drew from Audigent. In a world where traditional cookies are making their exit, Audigent is leading the charge, leveraging first-party data to revolutionize the advertising landscape. From Drew's transition from finance to the ad tech world, to the fascinating journey of Audigent's evolution from a data management platform to a pioneering curation company, we cover it all. Discover the magic behind Audigent's game-changing technology, their approach to privacy-safe consumer targeting, and how they're setting new standards in dynamic pricing and AI-driven advertising solutions. Drew also shares insights into the challenges and triumphs of building Audigent, the future of ad curation, and the importance of a virtuous approach in the ad tech industry. Whether you're a seasoned professional or just curious about the future of advertising, this episode offers a deep dive into the innovation and integrity driving the industry forward. Tune in for a thought-provoking conversation on the cutting edge of ad tech, brought to you by ADOTAT.

Revolutionary Expert Exposes Industry Myths Jared Siegal

Wed, 06 Mar 2024 09:00:00 -0700

In this episode of the ADOTAT Show, Pesach Lattin dives into the intricacies of advertising operations and the challenges surrounding MFA (Made for Advertising) sites with guest Jared Siegal of Aditude.

Expect witty banter, insightful observations, and candid discussions about the ever-evolving landscape of ad tech.

Join Pesach and Jared as they unravel the complexities of MFA sites and explore why they exist amidst the digital marketing realm. With a unique focus on putting publishers first, Jared sheds light on the blurred lines between legitimate content and fraudulent practices, challenging conventional definitions of MFA sites.

Amidst the shifting tides of privacy regulations and the impending demise of third-party cookies, Pesach and Jared navigate the waters of innovation and compliance with humor and candor. From leveraging AI to stay ahead of the curve to nurturing a culture of constant innovation, this episode offers a glimpse into the dynamic world of ad tech through the lens of two industry mavericks.

Tune in for a riveting discussion filled with sharp insights, unexpected twists, and the occasional dose of humor. The ADOTAT Show is your ticket to staying ahead in the fast-paced world of digital advertising. Subscribe now and join the conversation!

The Taylor Swift Effect: From Superbowl to Superbrand

Wed, 06 Mar 2024 00:00:00 -0700

Gear up for a deep dive with Pesach Lattin on the ADOTAT Show, where "The Taylor Swift Effect" isn't just a catchy headline; it's a powerhouse move in marketing strategy and brand visibility.

Featuring a star-studded roster including Alyssa Meyers from MorningBrew, Ralph Sutton, a giant in marketing podcasting, and Michelle Harmon-Madsen, the marketing wizard from Sponsor United, this episode serves as nothing less than a summit of marketing intellects. And let's not overlook the surprise non-appearance by Lou Paskalis, throwing in a twist to the narrative.

The dialogue centers around Swift's golden touch at the Super Bowl, demonstrating her ability to turn everything she touches into marketing gold. This discussion goes beyond the realm of typical celebrity endorsements, delving into the "Swift economy" – a unique concoction of authenticity, strategic partnerships, and unparalleled star power capable of shifting the marketing landscape effortlessly. Navigating through apologies for mispronunciations, the conversation expands beyond endorsement strategies to a deeper discussion on the essence of authenticity in marketing and the ever-evolving nature of advertising trends, all while maintaining a witty banter that ensures the discussion remains both light-hearted and profound.

As the episode wraps up, it's not just the "Swift effect" on brands that's analyzed; the focus shifts to the future of marketing, highlighting the importance of agility, authenticity, and the unexpected role AI might play in shaping brand strategies. Between jests about marrying sports celebrities and some side tracks, the core message shines through: In a landscape obsessed with the next big wave, the real game-changer might just be staying true to oneself – a lesson Taylor Swift has seemingly perfected. Whether it's unraveling the complexities of celebrity partnerships or forecasting the next revolution in adtech, this ADOTAT Show episode lays down a strategy that's part grounded reality, part hopeful vision, and completely captivating.

Data Science in the Post-Cookie World with Kenneth Rona of Simulmedia

Mon, 04 Mar 2024 09:00:00 -0700

Great ready for a riveting journey through the labyrinth of programmatic media with Kenneth Rona, the mastermind behind the amazing science at Simulmedia. This episode called "From AI Overlords to Ad Wizards," is a no-stones-unturned dialogue that unravels the complex web of programmatic advertising, spotlighting the twists, turns, and surprises that even the most seasoned veterans didn't see coming. From the unexpected standoff between ad agencies and the power of algorithms to the murky waters of MFA sites, this conversation leaves no corner of the digital advertising realm unexplored.

Dive deep into the mechanics of billing models and their unintended side effects on innovation, and discover why performance-based billing might just be the game-changer the industry needs. Ever wondered how data granularity and the handling of massive data volumes could make or break your campaign? Ken Rona lays it all bare, sharing unparalleled insights into the data dilemmas of today and the technological promises of tomorrow, including blockchain and the untapped potential of first-party data.

But it's not all data and dollars. Ken brings a human touch to the narrative, reflecting on the inspirational figures in his life, the ethical quandaries of modern advertising, and the personal convictions that guide his decisions. From the virtual battlegrounds of advertising in gaming to the philosophical musings on leadership, judgment, and the enduring value of learning, this interview transcends the technical to touch on the existential questions facing today's digital pioneers.

http://www.adotat.com

Beyond the Hype. The Future of Foresight: Greg Stuart's Take on Marketing's Moving Targets

Thu, 29 Feb 2024 05:30:00 -0700

Dive into the mind-bending world of digital marketing with MMA Global's very own Greg Stewart, in this Episode of the ADOTAT Show, "The Future of Foresight: Greg Stuart's Take on Marketing's Moving Targets," as he pulls back the curtain on what's real and what's just smoke and mirrors in the ad biz. This isn't your grandma's marketing discussion; it's a no-holds-barred look at the pitfalls of chasing after the latest shiny object and forgetting the core of what marketing's all about – solving those pesky consumer problems.

Greg isn't shy about calling out the industry's obsession with data, questioning whether we've all just become number-crunching robots at the expense of creative genius. And brand value? Don't get him started. He's on a mission to prove that brands are more than just flashy logos and catchy jingles – they're the heartbeat of sales and growth

But wait, there's more. Greg takes a sledgehammer to the sacred cows of marketing, from the misguided quest for customer loyalty to the plague of ad overreach. It's a rollercoaster ride through the highs and lows of digital advertising, with Pesach Lattin at the helm, poking, prodding, and sometimes even agreeing with Greg's hot takes.

Buckle up (or don't, we're not your boss) for an interview that's part confession, part revelation, and entirely irreverent. It's time to question everything you thought you knew about marketing, from the man who's seen it all, done it all, and isn't afraid to spill the tea on what's really going on behind the scenes.

WATCH THE SHOW ALSO ON YOUTUBE: https://www.youtube.com/watch?v=RHED2E6PTQo&feature=youtu.be

Retail Media's Family Reunion: Less Hugs, More Data Thugs

Tue, 27 Feb 2024 09:00:00 -0700

Tune in for an electrifying episode of the ADOTAT Show with your host, Pesach Lattin, as we corral a roundtable of digital disruptors ready to unpack the mysteries of the advertising cosmos. This isn't your run-of-the-mill discussion; we're spilling the digital ink on what makes the ad world tick, from the enigmatic alleys of retail media to the looming dominance of giants like Walmart in our cozy living rooms. 🍵

As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional media investments, brace yourself for a journey to the heart of the advertising revolution. The demise of third-party cookies? We're on it, revealing how the treasure trove of first-party data could reshape the battleground. And let's not forget the burgeoning realm of retail media networks—where distinguishing between the ephemeral and the eternal becomes the quest of the modern marketer.

Our panel of mavericks includes James Avery, the underdog hero with Kevel's slingshot APIs; Shamim Samadi, the digital sorcerer from Roscoe Labs; Jeffrey Bustos, the IAB's sharpshooter slicing through measurement mazes; Brian J. Quinn, the digital media virtuoso; Jed Meyer, the strategist crafting ad tech epics at Kantar Media Solutions; Amy Rumpler, orchestrating the search-social opus at Basic; and the incomparable Amy Sheridan, ecommerce and marketing virtuoso from KINESSO. Together, they promise a spectacle of insights, chuckles, and perhaps a revelation or two that will have your jaw on the floor. 🤯

This episode is more than just a podcast; it's the grandest stage in the digital retail arena, where the future of advertising is not only discussed but reimagined. 🎪

Adtech: Ukraine's Unyielding Innovation with Dave Morgan

Mon, 26 Feb 2024 00:00:00 -0700

In this riveting episode, "Dave Morgan Talks Tech Under Fire: Ukraine's Unyielding Innovation," we dive deep into the heart of Ukraine's tech industry, a sector that refuses to bow under the immense pressures of ongoing conflict.

Join us as Dave Morgan, Chairman of Simulmedia, shares his firsthand experiences and insights from his recent visits to Ukraine, offering a unique perspective on how the tech community there continues to innovate, thrive, and resist in the face of adversity.

Through this interview, Dave sheds light on the resilience of Ukrainian tech professionals who are maintaining global partnerships and pushing the boundaries of technology despite the challenges posed by war. From the vibrancy of Ukraine's startup ecosystem to the critical role of communication firms in bolstering the nation's strategic efforts, this episode unveils the spirit of a community that's as innovative as it is indomitable

Discover how Ukrainian tech firms are adapting to disaster, transforming challenges into opportunities for growth and solidarity. Learn about the pivotal battle against disinformation, the importance of critical thinking, and the personal stories of resilience that symbolize the human spirit's capacity to endure and adapt.

"Dave Morgan Talks Tech Under Fire: Ukraine's Unyielding Innovation" not only highlights the triumphs and challenges of Ukraine's tech sector but also offers lessons in resilience, adaptability, and the transformative power of technology in times of crisis. This episode is a testament to the strength, innovation, and unyielding spirit of Ukraine's tech community and a must-watch for anyone interested in the intersection of technology, business, and global affairs. #ukraine #adtech

WATCH THE VIDEO ON YOUTUBE HERE: https://www.youtube.com/watch?v=Q14kkFJCJT0

Streaming Advertising Massive Growth. With Alan Wolk, Erin Hawryluk, Gary Mitman and More

Tue, 20 Feb 2024 09:00:00 -0700

Welcome to the latest episode of The ADOTAT Show, "THE GREAT UNWATCHED: Ad Overload in the Age of Streaming" where the excitement of the streaming ad world meets the energy of a live concert! We kicked off with Scott Schiller gliding across the stage, showcasing how to turn media challenges into opportunities with the ease of a master chef flipping pancakes. Featuring insights from industry luminaries like Gary Mittman of KERV, Alan Wolk with his razor-sharp analysis, Erin Hawryluk from Cadent with her bold visions, Hunter Terry of Lotame, the technology magician, and Aziz Rahimtoola of Sabio Holdings, a champion of diversity and innovation.

This powerhouse panel didn't just share their expertise; they transformed the conversation around streaming video ads, original programming, and the evolution of fast channels. They dissected the transition from linear TV with surgical precision and unraveled the complexities of streaming ad effectiveness with unparalleled calm. It was an exploration into the essence of digital creativity, a lesson in simplifying the intricate, and a demonstration that in the realm of streaming ads, it’s all about making an unforgettable impact.

Takeaways:

Streaming video ads are poised to be the next frontier for advertisers, but hurdles remain.

The surge in original programming on streaming platforms is reshaping the move from linear TV to streaming.

Fast channels are diversifying, offering advertisers unique opportunities to connect with specific audiences.

The importance of contextual relevance and engaging creative work cannot be overstated in the success of streaming ads.

Addressing data privacy and fostering collaboration are crucial for effective targeting and personalization.

There’s a noticeable generational gap in how personalized ads are received and appreciated.

Brand Safety Strategies & Budget Optimization in Digital AdTech

Tue, 20 Feb 2024 09:00:00 -0700

Join us on the ADOTAT Show for a groundbreaking roundtable discussion: "ADTECH'S PANDORA'S BOX: Unleashing Brand Safety Beasts and Budget Black Holes." Dive deep with our expert panelists as they unravel the complexities of digital advertising and confront the industry's most pressing challenges.

Panelists:

Richard Kahn: Co-founder & CEO of eZanga.com and Anura.io, Ernst & Young Entrepreneur of the Year in technology, and a maverick in digital security.

Mike Zaneis: CEO of Trustworthy Accountability Group, Brand Safety Institute co-founder, and a trailblazer at the nexus of technology, policy, and media.

Jared Siegal: CEO of Aditude, transforming ad operations from a one-man consultancy to a vital service for 20 publishers.

Zach Moore: SVP of Digital Media Operations at Basis Technologies, a strategist turning digital media campaigns into bullseye hits.

Michael Bishop: Co-founder & CTO of OpenAds.ai, pioneering new pathways in digital advertising with cutting-edge tech.

Discussion Highlights:

Navigating compliance and the ripple effects of GDPR on digital ad landscapes.

The balancing act between brand safety and the importance of inclusivity and diversity in advertisements.

Harnessing AI's potential while keeping up with fast-paced regulatory needs.

Strategies to differentiate genuine websites from those crafted solely for ads.

The responsibility of ad networks in vetting publisher partners.

The rise of video-based MFA sites and the ongoing battle with fraud in programmatic advertising.

Key Takeaways:

A call for an integrated approach to compliance from the outset.

The unintended oligopolies born from GDPR and state laws.

A holistic view of brand safety, considering the broader goals of sustainability and equality.

The challenges of keeping technology and regulations in sync.

The imperative of transparency in combatting MFA sites.

The panelists' personal insights, humorous takes on industry quirks, and sage advice to their past selves.

This roundtable isn't just about pointing out the problems; it's about uncovering solutions, fostering understanding, and championing quality in the vast world of digital advertising. Whether you're a marketer, publisher, or adtech enthusiast, you'll walk away with invaluable insights to navigate the ever-evolving digital terrain. Don't miss out on this enlightening conversation! Subscribe and tune in to the ADOTAT Show for this and more riveting discussions in the world of marketing and adtech.

Privacy & Transparency in Advertising with Adform's John Piccone

Mon, 19 Feb 2024 09:00:00 -0700

Welcome to another electrifying episode of the ADOTAT Show's Impressions of Influence Series! This Episode, entitled, "Transparency Triumph: Inside Adform's Approach with John Piccone," has us slicing through the digital ad jungle with none other than John Piccone, the regional president of the Americas at Adform. 🚀 Strap in as we decode the mysteries of reaching your audience without turning into a digital peeping Tom, courtesy of Adfrm's revolutionary IDFusion technology.

🔍 John pulls back the curtain on the digital advertising world, revealing how Adform champions the art of being seen without the creep factor. From the battlegrounds of privacy and transparency to the frontiers of a cookie-less future, this episode is your GPS through the complexities of modern marketing. 🍪➡️

🌍 Sustainability? Check. Adform's partnership with Scope 3 is flipping the script on eco-friendly campaigns, proving that green can indeed be the new black in advertising. 🌱 Plus, get the insider scoop on how the integration of AI is setting the stage for a seismic... wait, scratch that... a monumental transformation in ad tech.

💡 Takeaways:

Discover how IDFusion is redefining audience targeting with zero creepiness.

Unpack the critical importance of transparency and privacy in the shadowy corners of digital ads.

Explore how Adform's green thumb is reshaping the industry's carbon footprint.

Prepare for the cookie apocalypse with first-party data strategies.

Education is key: why knowing more means performing better in ad tech.

Predicting Digital Trends: How Andy Batkin Foresees Marketing Waves

Tue, 13 Feb 2024 09:00:00 -0700

Grab your digital surfboards, wave riders! 🏄‍♂️ On the latest surf through the ADOTAT Show's 'Impressions of Influence Series,' we're catching waves with Andy Batkin, the CEO of Duration Media and the digital wizard who turned the Internet into his personal magic kingdom before most of us could spell 'e-commerce.' From conjuring Yahoo!'s business blueprint to launching the first internet media 'rep firm' that bagged a staggering $50M in its maiden voyage, Andy's journey is the stuff of online legend.

Step into our time machine as we teleport back to the dawn of digital advertising, in our episode, "Dot-Com Survivor: Andy Batkin's Guide to Riding the Digital Rollercoaster" navigating through a world where modems screeched and banner ads were the crown jewels of the Internet realm. Andy shares his lightbulb moment that digital advertising wasn't just a fad but the future, dishes out survival strategies from the dot-com bubble burst, and reveals why foreseeing the next big digital wave is the ultimate skill in the tech surf.

Dive into an epic tale of pixels, clicks, and digital dreams, from SuperBowl.com to crafting sustainable digital kingdoms. Whether you're a digital guru or a newbie navigating the online waters, Andy's tales and tips are like finding the map to the buried treasure of the Internet age. So, grab your gear, and let's dive into the digital deep with the master navigator of the online universe. 🌐🔮✨ #DigitalSurfing #AndyBatkin #ADOTATShow

Thriving in Adtech Today, Fireside Chat with Anthony Katsur of the IAB

Tue, 06 Feb 2024 09:00:00 -0700

🚀 Big news coming your way! We're rolling out a brand-new series that's set to become your weekly dose of industry insights, candid conversations, and, yes, a chuckle or two amidst the tech talk. Introducing our one-on-one interview specials, where we sit down with the luminaries lighting up the ad tech sky.

And who better to kick things off than Anthony Katzur, the mastermind CEO of the IAB Tech Lab? We call this episode, "Innovation or Bust: Katzur's Keys to Thriving in Today's Ad Tech Landscape"

🔍 In our premiere episode, Anthony takes us on a whirlwind tour through the latest buzz at the IAB ALM Leadership Summit, spilling the beans on everything from the gritty challenges of signal loss and privacy regulations to the shimmering potentials of AI in marketing. With a candidness as refreshing as a cold brew on a hot coding day, he delves into the pressing issues like child safety online, the future of personalized advertising, and the secrets to thriving in the ad tech jungle.

But wait, there's more! 🌈

📅 While this week's roundtable takes a brief pause, fear not! We're doubling down on the knowledge sharing with our new weekly interviews, PLUS the roundtable discussions you've come to love, now coming at you every week. It's a double whammy of wisdom and wit, tailor-made for the curious minds navigating the ever-evolving landscape of advertising technology.

👓 Expect to uncover:

The inside scoop on the ad tech industry's hottest topics.

Lighthearted moments that remind us technology is nothing without its human touch.

Priceless advice for both the seasoned pros and the eager beavers just starting out.

So, mark your calendars, set your reminders, and prepare your favorite snack - this is one series you won't want to miss. 🍿

Stay tuned, stay informed, and let's ride the waves of change together with a smile. Because in ad tech, the only constant is innovation... and our new series, of course!

Catch you on the airwaves,

Pesach Lattin

How Bad is Advertising for the Enviroment? With Brian O'Kelley, Shiv Gupta and More

Wed, 31 Jan 2024 05:00:00 -0700

🌍 Join us on an epic journey with the ADOTAT Show's latest episode, "Emission Impossible: Tackling the Carbon Challenge in Digital Ads." This roundtable isn't just a meeting of minds; it's a fusion of foresight, wit, and digital wizardry! 🚀

👨‍💼 Meet our eco-conscious digital gurus:

Shiv Gupta from U of Digital, dropping knowledge with the casual flair of a seasoned pro.

Brian O'Kelley, the adtech geek turned environmental crusader from Scope3, sharing gems from the crossroads of tech and sustainability.

David Murnick from 51 to Carbon Zero, balancing hindsight with humor in the race to a greener future.

Andy Batkin, CEO of Duration Media, proving that going green is not just smart, but also cool.

Jean-Marc Papin of Horizon Media, lending his voice to the chorus of change.

Ben (Benoit) Skinazi from ShareThrough, the voice of reason in a sea of what-ifs.

🕰️ Rewind time with us! Our panelists share nuggets of wisdom they'd text their younger selves. From stock tips to sustainability strategies, they cover it all with a mix of humor and insight. Brian O'Kelley's tale of a fortunate text typo and David Murnick's imagined sports almanac from the future will have you in stitches! 📈🤣

🌱 Hear why starting sustainability efforts early is crucial, as Ben Skinazi and Jean-Marc Papin remind us it's never too late to make an impact. And don't miss Andy Batkin's revelation on how going green earned him cool points with his kids! 😎🌳

🎥 So, grab your popcorn and tune in for a session filled with laughter, learning, and a dash of eco-friendly enlightenment. Only on the ADOTAT Show – where digital advertising meets planetary stewardship. 🌟

#DigitalAdvertising #Sustainability #EmissionImpossible #AdTech #FutureIsGreen #ADOTATShow

🎙️ Hosted by Pesach Lattin of ADOTAT, steering the conversation with the expertise only a veteran in online advertising can bring. Don't miss this enlightening episode where humor meets seriousness in addressing one of the industry's most pressing challenges! 🌐🔥

The Real History of Adtech, Marketing and Advertising Online

Wed, 24 Jan 2024 08:00:00 -0700

Hold onto your space helmets, digital marketing aficionados! We're launching into a podcast that's more thrilling than a hyperspace jump - it's the History of Ad Tech.

Featuring Stellar Minds:

Rich LeFurgy & Richy Glassberg, the co-founders of the IAB who looked at the internet and saw dollar signs.

Shiv Gupta, the founder of U of Digital, who knows digital like the back of his hand.

Scott Schiller, the professor who's also a VIP at the IAB. And MUCH MORE.

Judy Shapiro, the CEO who's reinventing how we think about topics and ads.

Picture this: a universe where digital warriors don't just click on ads, they battle through the asteroid fields of programmatic advertising and zoom past the ominous black holes of ad tech failures. Yeah, it's THAT epic.

Our cosmic story rockets off with ad tech's Big Bang, where AOL and Yahoo were more than just internet dinosaurs; they were the intrepid explorers of the digital cosmos. Then, brace for the mind-blowing supernova of Right Media – a tale of glory and implosion that's straight out of a space opera.

But wait, there's more than just tech jargon and scale wars here. This saga is about the art of digital metamorphosis – think shapeshifting aliens but in the world of cyberspace. Watch media companies and agencies transform faster than a Martian in a Wall Street-induced frenzy. And let's not forget the meteoric rise of programmatic advertising, which turned out to be a bit of a dark matter situation thanks to those pesky click-through rates.

Now, warp speed to the era of the iPhone and broadband, the game-changers that gave every earthling in the galaxy access to the internet. The divide between media buying and creative agencies in this chapter? It's like trying to decode alien languages without a universal translator – a mix of baffling and hilariously lost in translation.

Fasten your seatbelts as we navigate through the nebula of privacy and regulation in ad tech's latest frontier. The vanishing third-party cookies? Think of them as an asteroid belt – daunting yet full of untapped potential.

And for the finale, prepare for some ludicrously wild predictions about AdTech's future. Picture buying actual humans instead of audiences (creepy but cool?), AI agents crafting hyper-personalized ads, and a shift to site-specific sales – it's like trading your old rocket for a shiny new star cruiser!

🌠 Dive into this interstellar adventure where we chat about everything from ad tech's birth, its colossal faceplants, the evolution of media companies and agencies, to the wild, wild future. It's not just a podcast; it's a warp-speed ride through the universe of digital advertising. Blast off in 3... 2... 1... 🚀🌌

Mental Health Breakdown in Adtech. With Lana McGilvray, Ted Rubin and More

Mon, 22 Jan 2024 00:00:00 -0700

Strap in for a whirlwind ride through the peaks and valleys of mastering the art of work-home balance, as told by the advertising world's most seasoned pros! This isn't just a chat; it's a treasure trove of life hacks for the ambitious soul.

Lana McGilvray kicks things off with a heartfelt confession about the fine line between professional passion and personal peace. She weaves tales of her own struggles and triumphs, painting a picture of an industry that's tough yet tender. Her message? Mentorship and kindness are not just corporate buzzwords; they're lifelines in the high seas of a demanding career.

Ted Rubin steps up as the wise sage of the group, delivering nuggets of wisdom with the finesse of a seasoned storyteller. He's all about living in the moment, cherishing the now while juggling deadlines. His anecdotes are a wake-up call to all workaholics: life is fleeting, and those family moments? Priceless.

Nick Friese, the man behind Digiday Media, brings his own flavor to the mix. He's the embodiment of cool, calm, and collected, advocating for building lasting relationships over fleeting transactions. Nick's insights serve as a reminder that even in the cutthroat world of advertising, there's room for human connection and a well-rounded life.

And of course, there's Pesach Lattin, our charismatic host, weaving these narratives into a compelling tapestry. He prompts, prods, and pokes in all the right places, ensuring no stone is left unturned in this exploration of work-home equilibrium.

Together, this dynamic foursome doesn't just talk about advertising; they dissect and rebuild it, proving that success isn't just about what you achieve at work, but also how you thrive at home. So, whether you're a corporate warrior or a home office hustler, this video is your roadmap to striking that elusive, perfect balance. 🌈🏠💼✨

Featuring:

Lana McGilvray, CEO of Purpose Worldwide

Ted Rubin, Author & Speaker

Nick Friese, Digiday Media

Getting a Job in Adtech with Marc Goldberg, Paul Knegten and Sean Black

Wed, 10 Jan 2024 07:00:00 -0700

In the latest episode of "The ADOTAT Show" the hosts dive headfirst into the bustling world of remote work in the #AdTech industry, a realm where pajama pants meet professional prowess. Hosted by Pesach Lattin, the episode features seasoned professionals Marc Goldberg, Paul Knegten, and Sean Black, each bringing their unique perspectives to the table.They dissect the impact of remote work on company culture, raising questions like, "Can team spirit survive in a Zoom room?" and "Is the office watercooler chat now a Slack channel?" The conversation takes a turn into the hiring alleys of AdTech, emphasizing the need for cultural fit and diversity - because let's face it, a team of clones might make a great sci-fi plot but a lousy creative team.

As the chat rolls on, the hosts tackle the hefty topics of diversity and remote work, peeling back the layers of why your next team member might just as likely be from Timbuktu as from downtown. They don't shy away from the tough talks either - addressing how remote work can be a double-edged sword, offering freedom for some while creating barriers for others. In the whirlwind of remote work dynamics, they touch upon retention strategies for keeping your top talent happier than a kid in a candy store, because who doesn't love competitive pay and a work environment that feels like a second home?

Then, hold onto your hats, because the conversation takes a futuristic turn with the impact of AI on jobs. The hosts ponder over AI’s role in the hiring process – can a robot really tell if Steve from accounting is a team player? They conclude with personal insights on hiring and team building, reminding us that sometimes, the best tool in your arsenal is good old-fashioned gut instinct. So, buckle up for a ride through the ups, downs, and loop-the-loops of the AdTech world, where technology and humanity meet in a quirky, yet harmonious blend.

Featuring:

Pesach Lattin, Host

Sean Black, EVP at Daily Motion

Marc Goldberg

Paul Knegten

How to Promote your Adtech Business Online with Marcom Experts Chris Harihar, Lou Paskalis and Lana McGilvray

Tue, 02 Jan 2024 09:00:00 -0700

Dive into the dynamic world of advertising technology with "Marcom's Madhouse: AdTech's Audacious 2024 Adventure," a comprehensive episode that delves deep into the intersection of ad tech and public relations. Featuring industry experts Lana McGilvray, Chris Harihar, Joe Zappa, and Lou Paskalis, this engaging conversation explores critical topics shaping the future of the ad tech industry.

Listeners will gain valuable insights into navigating the complex landscape of privacy regulations and balancing innovation with privacy concerns. The podcast sheds light on managing public expectations, differentiating ad tech companies in a saturated market, and building consumer trust. Discover the art of cutting through the clutter with effective PR and the importance of storytelling in shaping the ad tech narrative.

Further, the discussion highlights overcoming industry oversaturation, the optimistic future of ad tech amidst privacy changes, and the critical balance between brand safety and journalism. Strategies to combat misinformation, differentiate through experiences and narratives, and refresh the image of ad tech companies are also explored in detail.

Each chapter of the podcast offers a deep dive into these pivotal themes, providing listeners with actionable insights and recommendations for new ad tech companies, along with key takeaways for 2024. Whether you're an industry professional or simply interested in the evolving world of digital marketing, "Marcom's Madhouse: AdTech's Audacious 2024 Adventure" is an essential listen for staying ahead in the ever-changing ad tech landscape.

Featured Experts:

Lana McGilvray: Known for her extensive experience in ad tech PR.
Chris Harihar: Brings a unique perspective on balancing innovation and privacy.
Joe Zappa: Offers insights into managing public expectations and the future of ad tech.
Lou Paskalis: Shares expertise on building consumer trust and combating misinformation.

Identity and Privacy in Advertising in 2024

Mon, 18 Dec 2023 09:00:00 -0700

Featuring:

Shiv Gupta, Founder U of Digital

Paul Knegren, Former CMO of Outbrain and Marketing Guru

Josh Mortensen, Post Cookie Prodigy.

The esteemed panelists discuss the challenges and strategies for marketers in navigating the changing landscape of identity marketing and ad tech. They emphasize the importance of understanding the forces of regulation and platform changes, and the need for marketers to take a step back, learn, and evaluate the potential impact on their business. The panelists also discuss the balance between precision in advertising and safeguarding user privacy, and the need for industry-specific best practices. They explore the role of first-party data, the potential of contextual advertising, and the emerging opportunities in local and geo-targeting. The conversation explores various aspects of data collection, ownership of targeting and measurement, collaboration among walled gardens, the role of AI in the privacy identity debate, the creepy factor and user perception, and the key to identity in 2024. The participants also discuss the impact of government regulation and the importance of education in the industry.

Takeaways

Marketers need to stay informed about the forces of regulation and platform changes to proactively prepare for potential shifts in identity marketing.
Experimentation with low-lift solutions and spreading bets across different strategies can help marketers navigate the uncertainty of the post-cookie era.
Privacy-respecting alternatives to identity tracking, such as contextual advertising and local/geo-targeting, offer opportunities for effective and privacy-conscious marketing.
Marketers should focus on creating compelling creative and storytelling to engage audiences, rather than solely relying on granular targeting and tracking. Data collection has evolved over the years, with a shift towards registration and the use of portals to gather user data.
Companies like Google and Facebook have a significant advantage in owning the targeting and measurement capabilities.
Collaboration among walled gardens, such as publishers forming consortia, can help leverage first-party data.
AI plays a crucial role in modeling user behavior and making predictions, but its effectiveness depends on the quality of data.
User perception of targeted advertising as creepy is influenced by Apple's marketing strategy and privacy-focused messaging.
The key to identity in 2024 is to let go of traditional approaches and find new models and approaches.
Government regulation and education are important factors in shaping the future of privacy and identity in advertising.