<![CDATA[Advertising in Five]]>d562da05-9efb-5628-988a-bb9e82ebdb76Tue, 21 Jul 2026 10:00:50 +0000Captivate.fmFivewirehttps://artwork.captivate.fm/940c0d36-62a5-46fa-9084-03e79d3d70d3/advertising-cover-b2.pngAdvertising in FiveFivewireFivewireAdvertising in Five is the daily five-minute brief on the advertising business: the five stories that matter, every weekday. Account moves, agency and holdco shakeups, campaigns, and the media and measurement shifts changing how brands buy attention. Curated daily, sourced and straight. For agencies, brands and the media shops between them. Walk in already caught up. In the know. In five.https://advertisinginfive.comfalseepisodicyespodcastOmnicom Sunsets Kinesso and AnnalectOmnicom Sunsets Kinesso and AnnalectKinesso, Annalect folding into Omnicom Media, insiders say. Insiders tell AdNews the two former-IPG data-and-tech agencies are being dissolved into Omnicom Media, an early signal of how the holding company is integrating its acquisition. (adnews.com.au)

China remains difficult market for holding companies, Digiday says. Digiday reports the Chinese ad market has slipped away from holding companies that once looked to it for growth, signaling a region now under reassessment. (Digiday, Digiday)

Also moving today:

Kill Boring Dead launches campaign for Cathay Pacific targeting younger travellers (Mumbrella)

Podean buys Social Commerce Club in TikTok Shop push (eCommerceNews US)

5 Lessons From the World Cup&#8217;s Best Marketing Plays, and Those That Missed the Mark (Adweek)

Five things the World Cup taught marketers about creators (Digiday)

FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer (Adweek)

How Dollar Shave Club uses generative AI to unlock advertising creativity (Marketing Dive)

Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

]]>Kinesso, Annalect folding into Omnicom Media, insiders say. Insiders tell AdNews the two former-IPG data-and-tech agencies are being dissolved into Omnicom Media, an early signal of how the holding company is integrating its acquisition. (adnews.com.au)

China remains difficult market for holding companies, Digiday says. Digiday reports the Chinese ad market has slipped away from holding companies that once looked to it for growth, signaling a region now under reassessment. (Digiday, Digiday)

Also moving today:

Kill Boring Dead launches campaign for Cathay Pacific targeting younger travellers (Mumbrella)

Podean buys Social Commerce Club in TikTok Shop push (eCommerceNews US)

5 Lessons From the World Cup&#8217;s Best Marketing Plays, and Those That Missed the Mark (Adweek)

Five things the World Cup taught marketers about creators (Digiday)

FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer (Adweek)

How Dollar Shave Club uses generative AI to unlock advertising creativity (Marketing Dive)

Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

]]>7bcf1cd7-560b-4e7a-a5b1-aa200300a2e9Tue, 21 Jul 2026 10:00:21 +000004:16falsefullAdNews reports, citing insiders, that Omnicom is retiring the Kinesso and Annalect data-and-technology brands it inherited from IPG and folding them into Omnicom Media, with no layoffs reported, as part of a broader integration tied to the group's targeted headcount savings. Digiday, citing COMvergence data, reports that China has slipped for Western holding companies, with WPP Media still holding the largest share at 8.4 percent despite falling billings while Publicis grew roughly 14 percent. Also today, Kill Boring Dead launched its first Cathay Pacific campaign per Mumbrella, Podean acquired TikTok Shop specialist Social Commerce Club per eCommerceNews, Adweek and Digiday published post World Cup marketing rundowns, and Marketing Dive reports Dollar Shave Club is leaning on generative AI to sharpen its creative.Publicis Puts a Number on Its WinsPublicis Puts a Number on Its WinsPublicis reports €300 million in net new revenue. CEO Arthur Sadoun says six major client wins in six months added €300 million net new revenue, giving holding-company watchers a fresh second-half benchmark. (adnews.com.au, Taiwan News)

King, Malaysia Airlines shift global media accounts. Candy Crush owner King moves its global media mandate to Havas from OMD, while Malaysia Aviation Group appoints Carat, per Campaign India. (Campaign India)

Also moving today:

Agencies say their AI is the difference: They are selling the wrong thing (Mumbrella)

MLS Is Ready for Its Through Pass From the World Cup (Adweek)

How fandoms are different and why Havas is doubling down on them (Marketing Dive)

Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign (Marketing Dive, Adweek)

Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products (Marketing Dive, Adweek)

Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hit (Adweek)

Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

]]>Publicis reports €300 million in net new revenue. CEO Arthur Sadoun says six major client wins in six months added €300 million net new revenue, giving holding-company watchers a fresh second-half benchmark. (adnews.com.au, Taiwan News)

King, Malaysia Airlines shift global media accounts. Candy Crush owner King moves its global media mandate to Havas from OMD, while Malaysia Aviation Group appoints Carat, per Campaign India. (Campaign India)

Also moving today:

Agencies say their AI is the difference: They are selling the wrong thing (Mumbrella)

MLS Is Ready for Its Through Pass From the World Cup (Adweek)

How fandoms are different and why Havas is doubling down on them (Marketing Dive)

Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign (Marketing Dive, Adweek)

Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products (Marketing Dive, Adweek)

Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hit (Adweek)

Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

]]>d64c181f-b472-4e38-9914-429e2e792f2eMon, 20 Jul 2026 10:00:14 +000004:37falsefullPublicis chief executive Arthur Sadoun told analysts the group landed six major new clients over six months worth 300 million euros in net new revenue, tying the run to consolidation that has narrowed the field for the largest global accounts from four players to three after Omnicom's takeover of IPG. Campaign reports a wave of global media account moves, with King picking Havas over incumbent OMD, Malaysia Aviation Group handing its mandate to Dentsu's Carat, and Skechers streamlining to three groups, while Booking.com's creative review and Coca-Cola's media contest remain live. Also today, Havas took a majority stake in Archrival, MLS launched what it calls its largest campaign yet, Gap paired denim with Hailey Bieber, Liquid I.V. and Samsung tied into the new Spider-Man film, and StarKist named Tombras its agency of record.Publicis Pins the Raise on AIPublicis Pins the Raise on AIPublicis Raises Full-Year Guidance, Cites AI Uptake. Publicis lifted its full-year outlook, saying AI-linked work now drives most of its net revenue, a marker of how holding companies are pricing the technology's role. (Adweek, Marketing Dive, Adweek)

Skechers Moves Global Media Account to Horizon. Skechers shifted a large share of its global media business to Horizon, a review-driven move the brand ties to international growth and omnichannel plans. (Marketing Dive)

Also moving today:

Highest-Paid PR CEO Salaries 2026: Wren, Sadoun, Penn, Rose (everything-pr.com, everything-pr.com)

EssenceMediacom wins Michael Hill pitch - AdNews (adnews.com.au)

M+C Saatchi NA launches entertainment arm as branded content booms (Marketing Dive)

The ad business is on fire, and everyone's arguing about the curtains (Indian Television Dot Com)

OMC Pays More Than A Treasury. And It Grows | Trefis (Trefis, Trefis, Yahoo! Finance)

]]>Publicis Raises Full-Year Guidance, Cites AI Uptake. Publicis lifted its full-year outlook, saying AI-linked work now drives most of its net revenue, a marker of how holding companies are pricing the technology's role. (Adweek, Marketing Dive, Adweek)

Skechers Moves Global Media Account to Horizon. Skechers shifted a large share of its global media business to Horizon, a review-driven move the brand ties to international growth and omnichannel plans. (Marketing Dive)

Also moving today:

Highest-Paid PR CEO Salaries 2026: Wren, Sadoun, Penn, Rose (everything-pr.com, everything-pr.com)

EssenceMediacom wins Michael Hill pitch - AdNews (adnews.com.au)

M+C Saatchi NA launches entertainment arm as branded content booms (Marketing Dive)

The ad business is on fire, and everyone's arguing about the curtains (Indian Television Dot Com)

OMC Pays More Than A Treasury. And It Grows | Trefis (Trefis, Trefis, Yahoo! Finance)

]]>ff4e4d86-1ade-45fe-a90d-47cecdd6ffdcFri, 17 Jul 2026 10:00:41 +000003:56falsefullPublicis Groupe grew organic net revenue 4.8 percent in the second quarter and lifted the low end of its full-year forecast to 4.5 percent, with executives crediting AI-powered marketing services they say now account for 87 percent of net revenue, even as CEO Arthur Sadoun told investors that bigger client transformation spend remains deferred. Skechers is shifting a significant portion of its global media business to Horizon, Marketing Dive reports, a move the trade ties to overseas markets becoming the brand's primary growth engine. Also today: Everything PR ranks Omnicom's John Wren the highest-paid holding-company chief, Michael Hill appoints WPP Media's EssenceMediacom across three markets per AdNews, and M+C Saatchi North America launches an entertainment arm led by former WME executive Jen Bacchus.In-Housing Goes Strategic, Creator M&A Hits a Record, Wren's $69M GrantIn-Housing Goes Strategic, Creator M&A Hits a Record, Wren's $69M GrantANA Research: In-House Agencies Shift Toward Strategic Control. Adweek reports new ANA research finding the stated rationale for in-house agencies is moving from cost savings to strategic control, reframing how external shops position against client-side teams. (Adweek)

Creator Economy Logs 70 M&A Deals in First Half. Tech Times reports a record first-half deal count in the creator economy, up 23%, with buyers including Accenture, Netflix, and eBay, a signal of how strategic acquirers are valuing creator-owned media IP. (Tech Times)

Omnicom Proxy Puts Wren's 2025 Pay at $69.87 Million. Omnicom's 2026 proxy statement reports CEO John Wren's 2025 total compensation at $69,865,846, per everything-pr.com, a concrete benchmark for holding-company executive pay as the group absorbs a major merger. (everything-pr.com)

Also moving today:

WPP £500m savings drive sees hundreds of employees let go (Bizcommunity.com)

WPP appoints Rema Vasan as global president- social & creator for Open X (afaqs!, storyboard18.com)

Omnicom Media appoints Andrew Cambridge as Initiative CEO (Mumbrella, adnews.com.au)

Dentsu appoints ex-WPP Media executive Ajay Gupte as South Asia COO (storyboard18.com, Indian Television Dot Com)

]]>ANA Research: In-House Agencies Shift Toward Strategic Control. Adweek reports new ANA research finding the stated rationale for in-house agencies is moving from cost savings to strategic control, reframing how external shops position against client-side teams. (Adweek)

Creator Economy Logs 70 M&A Deals in First Half. Tech Times reports a record first-half deal count in the creator economy, up 23%, with buyers including Accenture, Netflix, and eBay, a signal of how strategic acquirers are valuing creator-owned media IP. (Tech Times)

Omnicom Proxy Puts Wren's 2025 Pay at $69.87 Million. Omnicom's 2026 proxy statement reports CEO John Wren's 2025 total compensation at $69,865,846, per everything-pr.com, a concrete benchmark for holding-company executive pay as the group absorbs a major merger. (everything-pr.com)

Also moving today:

WPP £500m savings drive sees hundreds of employees let go (Bizcommunity.com)

WPP appoints Rema Vasan as global president- social & creator for Open X (afaqs!, storyboard18.com)

Omnicom Media appoints Andrew Cambridge as Initiative CEO (Mumbrella, adnews.com.au)

Dentsu appoints ex-WPP Media executive Ajay Gupte as South Asia COO (storyboard18.com, Indian Television Dot Com)

]]>cfb698ca-24ee-4bb5-8853-da24f61e05c8Thu, 16 Jul 2026 10:01:05 +000005:16falsefullAdweek reports new ANA research finding that marketers now describe in-house agencies as a play for strategic control rather than cost savings. Tech Times, citing advisory firm Quartermast, reports 70 creator economy acquisitions in the first half of 2026, up 23 percent year on year, with media properties outpacing software tools in deal share for the first time. Everything PR, citing Omnicom's 2026 proxy, reports a one-time option grant to CEO John Wren valued at 69.28 million dollars, tied to the closed 13.25 billion dollar Interpublic merger. Plus WPP layoffs under Elevate28, and leadership moves at Open X, Initiative, and Dentsu South Asia.WPP's Next Cut, Havas's New Strategy ChiefWPP's Next Cut, Havas's New Strategy ChiefWPP reportedly plans hundreds more job cuts. AdNews reports WPP intends further global reductions in the mid-to-high hundreds before year-end, cuts the company has not confirmed, arriving mid-turnaround. (adnews.com.au, More About Advertising)

Havas names Raphaël de Andréis Chief Strategy Officer. Havas has created a Chief Strategy Officer role to drive AI-enabled strategy, per Storyboard18, placing AI responsibility inside client-facing group leadership. (storyboard18.com)

Also moving today:

Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now (Digiday)

Farmers Touts New Coverage By Turning Pink -- And Losing J.K. Simmons (MediaPost, Marketing Dive)

Grid Worldwide exits TBWA\SA in management buyout (Bizcommunity.com, The Media Online, nexmedia.co.za)

The Maker of Slim Jim, Reddi-wip, and Swiss Miss Has a New Commerce Agency (Adweek)

Meet the People Cracks the Southern Market With LOOMIS Acquisition (Adweek)

]]>WPP reportedly plans hundreds more job cuts. AdNews reports WPP intends further global reductions in the mid-to-high hundreds before year-end, cuts the company has not confirmed, arriving mid-turnaround. (adnews.com.au, More About Advertising)

Havas names Raphaël de Andréis Chief Strategy Officer. Havas has created a Chief Strategy Officer role to drive AI-enabled strategy, per Storyboard18, placing AI responsibility inside client-facing group leadership. (storyboard18.com)

Also moving today:

Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now (Digiday)

Farmers Touts New Coverage By Turning Pink -- And Losing J.K. Simmons (MediaPost, Marketing Dive)

Grid Worldwide exits TBWA\SA in management buyout (Bizcommunity.com, The Media Online, nexmedia.co.za)

The Maker of Slim Jim, Reddi-wip, and Swiss Miss Has a New Commerce Agency (Adweek)

Meet the People Cracks the Southern Market With LOOMIS Acquisition (Adweek)

]]>e7b4a3dc-2435-4a64-ace5-2bcd83bf3bd7Wed, 15 Jul 2026 13:27:09 +000004:22falsefullAdNews reports WPP plans another round of global job cuts in the mid to high hundreds before year end, a figure sourced to AdAge and unconfirmed by the company, set against Elevate28 and a headcount already down more than eight percent. Havas has created a chief strategy officer role for Raphaël de Andréis, per Storyboard18, and MediaPost reports Farmers Insurance is rebranding around Honesty Is Our Policy while parting with spokesperson J.K. Simmons. Also moving: World Cup ratings at the halfway mark, Grid Worldwide's buyout from TBWA South Africa, Conagra's pick of Barrows, and Meet the People's acquisition of LOOMIS.Adidas Picks Omnicom, and Havas Books Three HeadlinesAdidas Picks Omnicom, and Havas Books Three HeadlinesAdidas Awards Global Media Account To Omnicom. Adidas has appointed Omnicom Media Group to a reported $512 million global media account, one of the year's largest disclosed reviews ahead of the 2026 World Cup. (Brand Spur, Bizcommunity.com, Marketing Magazine Asia)

FTC Settles With Havas, Completing Holdco Sweep. The FTC has reached a proposed settlement with Havas, the last of the 'Big Six' ad holding companies to resolve alleged brand-safety collusion, closing the regulatory sweep. (storyboard18.com)

Havas Media Named Media AOR For Farmers Insurance. Farmers Insurance has appointed Havas Media as its media agency of record after a review, adding a reported $51.5 million account as sector media reviews continue. (MediaPost)

Also moving today:

£84bn at stake as industry faces ultimatum on AI skills (decisionmarketing.co.uk)

Pitch Wrap - Publicis, Zenith, Omnicom, UM, Kaimera, WA Government, Yango, Dentsu - AdNews (adnews.com.au)

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half (Digiday, Digiday)

Visit California Selects Gale As Global Brand AOR (MediaPost)

ANZ closes in on media agency decision (Mumbrella)

]]>Adidas Awards Global Media Account To Omnicom. Adidas has appointed Omnicom Media Group to a reported $512 million global media account, one of the year's largest disclosed reviews ahead of the 2026 World Cup. (Brand Spur, Bizcommunity.com, Marketing Magazine Asia)

FTC Settles With Havas, Completing Holdco Sweep. The FTC has reached a proposed settlement with Havas, the last of the 'Big Six' ad holding companies to resolve alleged brand-safety collusion, closing the regulatory sweep. (storyboard18.com)

Havas Media Named Media AOR For Farmers Insurance. Farmers Insurance has appointed Havas Media as its media agency of record after a review, adding a reported $51.5 million account as sector media reviews continue. (MediaPost)

Also moving today:

£84bn at stake as industry faces ultimatum on AI skills (decisionmarketing.co.uk)

Pitch Wrap - Publicis, Zenith, Omnicom, UM, Kaimera, WA Government, Yango, Dentsu - AdNews (adnews.com.au)

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half (Digiday, Digiday)

Visit California Selects Gale As Global Brand AOR (MediaPost)

ANZ closes in on media agency decision (Mumbrella)

]]>46674114-9c18-4595-8506-33379d0f67eaTue, 14 Jul 2026 01:16:09 +000004:25falsefullAdidas has handed its roughly $512 million global media account to Omnicom Media Group after a review against WPP and Publicis, ending an eight-year run for EssenceMediacom, per Campaign, Brand Spur and Bizcommunity. Storyboard18 reports the FTC has reached a proposed settlement with Havas, making it the last of the Big Six holding companies to resolve allegations they colluded on brand-safety standards, while MediaPost reports Farmers Insurance named Havas Media its media agency of record on an account COMvergence sizes at about $51.5 million. Also moving: a UK report warning £84 billion is at stake without faster AI upskilling, Samsung awarding media to Publicis, and PHD Melbourne defending the ANZ Bank account against Atomic 212.