Advertising Week Europe 2024 in Audio

In Conversation with Take That: Storytelling Across Albums, Arenas, Film and Fan Experiences

Advertising Week Europe — Thu, 16 May 2024 16:20:00 +0100

Join the iconic British band Take That as they reveal the secrets behind their storytelling success across multiple platforms. In this engaging session, Ruth Mortimer talks with the band about how they create compelling narratives that span albums, live performances, films, and unique fan experiences. Discover how Take That maintains a strong emotional connection with their audience through innovative storytelling techniques that keep fans engaged and coming back for more.

Speakers:

Ruth Mortimer, Global President, Advertising Week
Take That, Musical Artists

Takeaways:

Strategies for multi-platform storytelling.
Building and maintaining emotional connections with fans.
Insights into the creative process behind their projects.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Through the Brands’ Lens: Navigating the Advertising Landscape in 2024

Advertising Week Europe — Thu, 16 May 2024 15:50:00 +0100

Navigate the complex advertising landscape of 2024 with top marketing experts. Join Emma Newman, CRO EMEA at PubMatic, and other industry leaders as they explore strategies for optimising media mix, addressing economic uncertainties, and balancing personalisation with consumer privacy. This session offers valuable insights into the future of advertising, providing actionable takeaways to enhance your marketing approach and ensure your campaigns are both effective and compliant with emerging regulations.

Speakers:

Sara Holt, Sales and Marketing Director, Merlin Entertainment
Ben Foster, Chief Digital Officer, The Kite Factory
Emma Newman, CRO EMEA, PubMatic
Iesha White, Senior Performance Marketing Manager, Lottoland

Takeaways:

Strategies for media optimisation in 2024.
Balancing economic challenges and consumer privacy.
Future trends in advertising and marketing.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Making Branded Podcasts Work

Advertising Week Europe — Thu, 16 May 2024 15:40:00 +0100

Unlock the secrets to creating successful branded podcasts with insights from industry experts. Join Matt Campton, Millie Webber, and Eddie Scott as they discuss the key elements that make branded podcasts resonate with audiences. Learn about the creative processes, strategies for audience engagement, and the metrics used to measure success. This session provides valuable tips on how to effectively integrate podcasts into your brand's content strategy to build stronger connections with your audience and enhance brand loyalty.

Speakers:

Matt Campton, Founder & Creative Director, Spirit Studios
Millie Webber, Agent, WME
Eddie Scott, Creative Director UK + IE, Acast

Takeaways:

Key elements of successful branded podcasts.
Strategies for engaging and retaining podcast audiences.
Metrics for measuring the success of branded podcasts.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Sequels, Ratings and Sales: What Makes a Major Hit?

Advertising Week Europe — Thu, 16 May 2024 15:20:00 +0100

Ever wondered what makes a major hit in entertainment? Join industry leaders as they dissect the elements of success for sequels, high ratings, and significant sales. Michael Iskas, Sharry Cramond, Melanie Leach, and Poppy Mason-Watts share their expertise on the critical factors that drive audience engagement and commercial success. This session explores the balance between creative storytelling, marketing strategies, and audience metrics, providing a comprehensive guide to creating and sustaining major hits in the entertainment industry.

Speakers:

Michael Iskas, Co-Founder & CEO, BETTER KNOWN Entertainment
Sharry Cramond, Director of Food Marketing and M&S Loyalty, M&S
Melanie Leach, CEO, South Shore
Poppy Mason-Watts, Chief Growth & Impact Officer, WaterBear

Takeaways:

Key performance indicators for entertainment success.
Strategies for achieving high ratings and audience engagement.
Balancing creative storytelling with commercial objectives.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

How Coca-Cola is Transforming its Marketing for Accelerated Growth

Advertising Week Europe — Thu, 16 May 2024 15:10:00 +0100

Dive into Coca-Cola's innovative marketing strategies driving accelerated growth. Javier Meza shares insights into the brand's approach to staying relevant in a competitive market. Learn how Coca-Cola leverages data, creativity, and customer insights to enhance its marketing efforts and drive business success. This session offers a deep dive into the tactics and strategies that have positioned Coca-Cola as a leader in the beverage industry, providing valuable lessons for marketers looking to elevate their own brand strategies.

Speakers:

Helen Weisinger, Co-Founder, Production Works and Weiser Works
Javier Meza, President, Marketing & Europe CMO, The Coca-Cola Company

Takeaways:

Coca-Cola's innovative marketing strategies.
Leveraging data and creativity for business success.
Future trends in the beverage industry's marketing efforts.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Advertising and the Climate Crisis

Advertising Week Europe — Thu, 16 May 2024 15:00:00 +0100

Is the advertising industry ready to confront the climate crisis? Join Rob McLaclan, Pauline Robson, and Fran Soares as they explore the critical intersection of advertising and sustainability. This session delves into the role of the advertising industry in driving positive environmental change, questioning whether current practices can align with the urgent need for climate action. Learn how future generations view the industry's impact on the planet and what steps can be taken to foster a more sustainable approach to advertising.

Speakers:

Rob McLaclan, Insight Executive, the7stars
Pauline Robson, Managing Partner, Head of Sustainability, EssenceMediacom
Fran Soares, Consultant, Ipsos Strategy3

Takeaways:

Insights into the advertising industry's impact on the climate crisis.
Future generational perspectives on advertising and sustainability.
Strategies for integrating sustainability into advertising practices.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Future of Outcome Measurement: Innovations in TV Data & Insights

Advertising Week Europe — Thu, 16 May 2024 14:20:00 +0100

Dive into the cutting-edge innovations transforming TV data and outcome measurement. Ruth Mortimer leads a discussion with industry experts Andy Beames, David Clouddale, and Sarah Robson on how advanced data insights are revolutionising TV advertising. Learn about the latest tools and methodologies that provide deeper understanding and more accurate measurement of TV campaign effectiveness. This session is essential for marketers looking to leverage new technologies to enhance their TV advertising strategies and drive better outcomes.

Speakers:

Ruth Mortimer, Global President, Advertising Week
Andy Beames, VP Enterprise Partnerships, Samba TV
David Clouddale, Founder, Adalyser
Sarah Robson, Global Head of Advertising Effectiveness, On Device

Takeaways:

Innovations in TV data and measurement techniques.
Strategies for enhancing TV advertising effectiveness.
Future trends in outcome measurement and data-driven insights.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Breaking Through the Sea of Sameness: The Connected CMO

Advertising Week Europe — Thu, 16 May 2024 14:20:00 +0100

Discover how connectivity is reshaping the role of the CMO in this insightful session. Industry leaders discuss the importance of integrating digital strategies to create a unified brand experience. Learn how CMOs can bridge the gap between technology and customer engagement, leveraging data to drive personalised marketing efforts. This talk provides actionable strategies for standing out in a crowded market, enhancing customer relationships, and future-proofing your brand through innovative connectivity solutions.

Speakers:

Bart Michels, Executive Director, MSG
Sophie Devonshire, CEO, The Marketing Society
Jessica Myers, Chief Marketing Officer, The Very Group
Rachel Swift, Chief Customer Officer, Tesco

Takeaways:

The role of connectivity in modern marketing.
Strategies for integrating digital and customer engagement.
Future trends for CMOs in leveraging technology.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Creator x Brand Partnerships: The Power of Authentic Collaboration

Advertising Week Europe — Thu, 16 May 2024 14:20:00 +0100

Dive into the transformative power of authentic creator-brand partnerships. Industry experts Mesha Moinirad, Tim Hyland, Callum Ryan, and Zara McDermott discuss how genuine collaborations can amplify brand messaging and drive deeper engagement. Learn about the strategies for building and maintaining authentic relationships with creators, ensuring alignment with brand values, and leveraging creator influence to reach wider audiences. This session provides actionable insights into creating impactful and resonant campaigns through authentic partnerships.

Speakers:

Mesha Moinirad, Entrepreneur
Tim Hyland, Associate Director, Creative Strategy, Whalar Group
Callum Ryan, Content Creator
Zara McDermott, Content Creator

Takeaways:

Building authentic creator-brand partnerships.
Ensuring alignment with brand values.
Leveraging creator influence for broader reach and deeper engagement.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Fuse, Vodafone, Pepsico and British Gas: A Summer of Sport and Entertainment

Advertising Week Europe — Thu, 16 May 2024 13:50:00 +0100

Explore the power of sports and entertainment partnerships in this dynamic session with leaders from Fuse, Vodafone, Pepsico, and British Gas. Learn how these collaborations enhance brand engagement and drive marketing success. This discussion covers the strategic importance of aligning with major sports events, the impact on brand perception, and the tangible benefits for businesses. Discover key insights and takeaways for leveraging sports and entertainment to boost your brand's visibility and customer connection.

Speakers:

Adam Warner, Head of EMEA Partnerships, PepsiCo
Andy Freeman, Head of Sports Media and Sponsorship, Vodafone
Lisa Walker, Head of Media and Sponsorship, Pepsico
Louise Johnson, CEO, Fuse

Takeaways:

Strategies for leveraging sports and entertainment partnerships.
Enhancing brand engagement through strategic collaborations.
Future trends in sports marketing and sponsorship.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

What’s the Obsession with Measuring Everything, Everywhere, All At Once?

Advertising Week Europe — Thu, 16 May 2024 13:10:00 +0100

Dive into the industry's obsession with measurement and its impact on marketing strategies. Ruth Mortimer and Tony Miller explore the balance between data-driven decisions and creative brand building. This session discusses the pitfalls of over-measuring and offers insights into finding the right balance to enhance both brand and business outcomes. Learn how to prioritise meaningful metrics and avoid the trap of excessive measurement in your marketing efforts.

Speakers:

Ruth Mortimer, Global President, Advertising Week
Tony Miller, Non-Exec Board Chair, DMA

Takeaways:

The pros and cons of extensive measurement in marketing.
Finding the balance between data-driven strategies and creative brand building.
Future trends in marketing measurement.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

The Future of Digital Branded Content

Advertising Week Europe — Thu, 16 May 2024 13:00:00 +0100

Step into the future of digital branded content with insights from leading industry experts. Join Matt Ford, Rupert Britton, LA Ronayne, and Jordan Schwarzenberger as they explore the innovations reshaping the landscape of branded content. Learn about the creative strategies and technological advancements that are driving engagement and effectiveness in digital marketing. This session provides a comprehensive overview of how brands can stay ahead of the curve by leveraging new formats, platforms, and storytelling techniques to connect with audiences in meaningful ways.

Speakers:

Matt Ford, Founder, Cubaka
Rupert Britton, Head of Creative Strategy, Publicis Media
LA Ronayne, Executive Creative Director, LADbible Group
Jordan Schwarzenberger, Manager, Sidemen

Takeaways:

Innovations in digital branded content.
Creative strategies for engaging modern audiences.
Leveraging new formats and platforms for effective storytelling.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

The Time is Now for Cross-Media Measurement

Advertising Week Europe — Thu, 16 May 2024 12:35:00 +0100

Explore the imperative for cross-media measurement in modern advertising. Paul Barnard explains why now is the crucial time to adopt unified measurement solutions that span across various media channels. This session highlights the importance of understanding consumer behaviour across different platforms and how integrated measurement can enhance media investments. Gain insights into the latest tools and strategies that provide a holistic view of media performance, ensuring your campaigns are both effective and efficient.

Speakers:

Paul Barnard, Managing Director, UK, AudienceProject

Takeaways:

The importance of cross-media measurement in advertising.
Strategies for implementing unified measurement solutions.
Future trends in media investment and marketing analytics.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Unlocking the Power of Zero-Party Data: Exploring Scalable Strategies

Advertising Week Europe — Thu, 16 May 2024 12:25:00 +0100

Unlock the potential of zero-party data in modern marketing. Ruth Mortimer and Lawrence Horne discuss how leveraging customer-provided data can enhance marketing efforts and build stronger consumer relationships. This session offers practical strategies for collecting and using zero-party data, demonstrating its benefits over traditional data sources. Learn how to implement scalable zero-party data strategies to gain deeper insights into your audience and drive more personalised marketing campaigns.

Speakers:

Ruth Mortimer, Global President, Advertising Week
Lawrence Horne, UK Country Director, Ogury

Takeaways:

Understanding zero-party data and its benefits.
Scalable strategies for collecting and using zero-party data.
Future trends in data-driven marketing.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Strictly Come Watching: British TV's Evolution Beyond the Streaming Wars

Advertising Week Europe — Thu, 16 May 2024 12:20:00 +0100

Peek behind the curtain of British TV's biggest hits and understand how they’re evolving amidst the streaming wars. Industry leaders Katie Jackson, Francesca Alta, Jane Stiller, and Paul Davies discuss the challenges and strategies of staying relevant in a competitive market. Learn how British TV is adapting to the rise of streaming platforms, the impact of digital transformation, and what it means for content creation and audience engagement. This session offers a deep dive into the future of British television, providing valuable insights for media professionals and viewers alike.

Speakers:

Katie Jackson, Interim CMO, Channel 4
Francesca Alta, Head of Marketing, Together TV
Jane Stiller, CMO, ITV
Paul Davies, Director of Marketing and Audiences, BBC

Takeaways:

Insights into the success of British TV shows.
How traditional TV adapts to the streaming revolution.
Future trends in TV content and viewer engagement.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Using First-Party Data to Avoid Making Incorrect Assumptions About Identity

Advertising Week Europe — Thu, 16 May 2024 12:15:00 +0100

Harness the power of first-party data to ensure accurate consumer insights. Simon Beedell discusses the critical role of first-party data in avoiding incorrect assumptions about consumer identity. This session provides strategies for collecting and utilising first-party data effectively, emphasising its importance in creating personalised and meaningful marketing campaigns. Learn how to build trust with your audience by leveraging data responsibly and enhancing your understanding of consumer behaviour.

Speakers:

Simon Beedell, Vice President, Client Development EMEA, Cint

Takeaways:

The value of first-party data in understanding consumer identity.
Strategies for avoiding incorrect assumptions in data analysis.
Future trends in data-driven marketing and audience insights.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Tech Breakthroughs Unveiled: Exploring Three of the Latest Innovations Shaping Our Industry

Advertising Week Europe — Thu, 16 May 2024 12:00:00 +0100

Uncover the latest tech breakthroughs set to reshape the marketing landscape. Gareth Owen, Jo Halliday, and Ruud van der Linden introduce three cutting-edge innovations that are revolutionising client engagement, healthcare marketing, and natural language interfaces. This session provides a deep dive into these transformative technologies, highlighting their potential to drive efficiency, enhance customer experiences, and unlock new opportunities for brands. Stay ahead of the curve by understanding how these advancements can be integrated into your marketing strategies.

Speakers:

Gareth Owen, Commercial Officer, Tickle Global
Jo Halliday, CEO, Talking Medicines
Ruud van der Linden, Founder & CEO, LONT

Takeaways:

Innovations in natural language interfaces and healthcare marketing.
Strategies for leveraging new technologies in client engagement.
Future trends in tech-driven marketing solutions.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Are We All Media Owners?

Advertising Week Europe — Thu, 16 May 2024 12:00:00 +0100

Explore the evolving concept of media ownership in the digital age. Industry leaders Tash Whitmey, David Muldoon, Adam Bishop, and Kim Ludlow discuss how traditional advertising is changing and what it means to be a media owner today. This session provides insights into leveraging new media opportunities, the role of data in advertising, and strategies for staying ahead in a rapidly shifting landscape. Discover how brands can navigate these changes and what the future holds for media ownership.

Speakers:

Tash Whitmey, MD, Tesco UK Retail Media, Tesco
David Muldoon, Vice President, MediaLink
Adam Bishop, Chief Global Marketing and Product Officer, Deliveroo
Kim Ludlow, Head of International Retail Media Sales (EMEA & APAC), Microsoft Advertising

Takeaways:

The evolution of media ownership in digital advertising.
Strategies for brands to leverage new media opportunities.
Future trends in media and advertising.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Distributing Brand Funded Entertainment with Global Hit Makers

Advertising Week Europe — Thu, 16 May 2024 11:40:00 +0100

Unlock the strategies behind distributing brand-funded entertainment on a global scale. In this insightful session, Luci Sanan, Matt Rotondo, Dominic de Terville, and Anthony Newman share their experiences and tactics for achieving international success with branded content. Learn how to navigate the complexities of global distribution, from understanding diverse markets to leveraging partnerships with global hit makers. This discussion provides valuable lessons on creating compelling content that resonates across different cultures and platforms, ensuring your brand reaches and engages a worldwide audience.

Speakers:

Luci Sanan, Head of Branded Entertainment, 53 Degrees North Media
Matt Rotondo, Managing Director, Sugra23
Dominic de Terville, Director of Branded Content & Audio, Zinc Media
Anthony Newman, Brand & Marketing Director, Macmillan Cancer Support

Takeaways:

Effective distribution strategies for brand-funded entertainment.
Navigating diverse international markets.
Leveraging partnerships to create globally resonant content.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Tether: Rebranding the World’s Largest Stablecoin

Advertising Week Europe — Thu, 16 May 2024 11:20:00 +0100

Discover the strategic rebranding of Tether, the world’s largest stablecoin, as it expands into broader digital infrastructure categories. Learn how Siegel+Gale repositioned Tether to align with its evolving brand identity, highlighting the challenges and successes of this significant transformation. This session provides a deep dive into the principles of effective rebranding, offering insights and strategies that can be applied to any brand looking to redefine its place in the market.

Speakers:

Patrick Kamoff, Senior Strategy Director, Siegel+Gale
Nicholas Jenkins-Smith, Design Director, Siegel+Gale

Takeaways:

The strategy behind Tether's rebranding.
Insights into the challenges and successes of repositioning a major digital brand.
Future directions for Tether and stablecoins.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Cookie Deprecation to Curation 2.0: How to Survive in Programmatic in 2024

Advertising Week Europe — Thu, 16 May 2024 11:00:00 +0100

Prepare your programmatic strategies for the future with insights on surviving the era of cookie deprecation. Drew Stein, Jenny Kirby, Manny Puentes, Seb Joseph, and Matthew Wike discuss the transition from third-party cookies to Curation 2.0, focusing on the importance of first-party data and contextual targeting. This session explores innovative solutions to maintain personalisation and effectiveness in a privacy-first world, offering practical advice for navigating the changing landscape of digital advertising.

Speakers:

Drew Stein, CEO & Founder, Audigent
Jenny Kirby, Managing Director, Digital | PMX EMEA, Publicis Media
Manny Puentes, Head of Advertising, Genius Sports
Seb Joseph, Senior News Editor, Digiday
Matthew Wike, Business Director, Total Media

Takeaways:

The impact of cookie deprecation on programmatic advertising.
Strategies for leveraging first-party data and contextual targeting.
Future trends in personalised marketing and data privacy.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

In Conversation with Jamie Laing, Sophie Habboo & JamPot Productions: Creating Hit Entertainment Podcasts for Millennial Audiences

Advertising Week Europe — Thu, 16 May 2024 11:00:00 +0100

Discover the secrets behind creating hit entertainment podcasts for Millennial audiences with Jamie Laing, Sophie Habboo, and Jemima Rathbone of JamPot Productions. This engaging session explores the journey of building successful podcasts that resonate with Millennials, from content creation to audience engagement. Learn about the challenges and triumphs of podcasting, the importance of authenticity, and the strategies that have made JamPot Productions a leader in the field. Whether you're a budding podcaster or an experienced creator, this talk offers valuable insights into crafting content that captivates and retains a younger audience.

Speakers:

Jemima Rathbone, Executive Producer, JamPot
Jamie Laing, Podcaster, Broadcaster & Entrepreneur
Sophie Habboo, Podcaster and TV Personality
Ruth Mortimer, Global President, Advertising Week

Takeaways:

The journey of founding JamPot Productions.
Key elements of successful podcast content.
Strategies for engaging Millennial audiences.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Building Brand Legacy and Resilience – 20 Years of Dirt is Good

Advertising Week Europe — Thu, 16 May 2024 10:40:00 +0100

Uncover the history and evolution of the "Dirt is Good" brand with VP of Marketing, Tati Lindenberg. This session explores the brand's journey over the past 20 years, highlighting its commitment to adaptability, resilience, and purpose. Learn how "Dirt is Good" has stayed relevant through innovative marketing strategies, strong brand values, and a focus on sustainability. This discussion provides insights into building a long-lasting brand legacy that resonates with consumers and stands the test of time.

Speakers:

Katherine Amull, UK Group Chief Strategy Officer, Golin
Tati Lindenberg, Vice President of Marketing, Dirt is Good, Unilever

Takeaways:

The evolution of the "Dirt is Good" brand.
Strategies for building brand resilience and longevity.
Future directions in purpose-driven marketing.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Gen Z Attention: Why Brands are Investing in Gaming and Virtual Worlds

Advertising Week Europe — Thu, 16 May 2024 10:20:00 +0100

Unlock the secrets behind why brands are flocking to gaming and virtual worlds to capture Gen Z's attention. Charles Hambro dives into the innovative strategies brands like Walmart, L'Oréal, and Gucci are using to build loyalty among Gen Z through immersive experiences. Discover the metrics for success and how these virtual environments offer unique opportunities for full-funnel marketing. This session provides a comprehensive look at the future of brand engagement in the digital age, essential for any marketer looking to connect with the next generation.

Speakers:

Charles Hambro, CEO & Co-Founder, GEEIQ

Takeaways:

Strategies for engaging Gen Z in gaming and virtual worlds.
Success metrics for full-funnel marketing in virtual environments.
Insights into how top brands like Walmart, L'Oréal, and Gucci are leveraging these platforms.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Sticking to the Rules: Navigating the World of Compliance with Advertiser Funded Content

Advertising Week Europe — Thu, 16 May 2024 10:20:00 +0100

Navigate the intricate world of compliance in advertiser-funded content with industry experts. Claire Prince, Laura Hopson, Diana Izzard, and Duane Dedman delve into the complexities of maintaining regulatory standards while delivering engaging and creative content. This session explores the challenges brands face in balancing compliance with creativity, providing practical insights and strategies for producing content that adheres to legal requirements without compromising on impact. Gain a deeper understanding of the compliance landscape and learn how to safeguard your brand's integrity in an evolving regulatory environment.

Speakers:

Claire Prince, Head of Branded Entertainment, EssenceMediacom
Laura Hopson, Marketing Executive, United Talent Agency
Diana Izzard, Head Lawyer, Channel 4
Duane Dedman, Broadcast Compliance Consultant, Reviewed & Cleared

Takeaways:

Key compliance issues in advertiser-funded content.
Strategies for balancing creative freedom with regulatory requirements.
Tips for ensuring content integrity and audience trust.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Reimagining Your Brand Through the Connected Store

Advertising Week Europe — Thu, 16 May 2024 10:00:00 +0100

Explore the future of retail with Tesco's innovative approach to the connected store. Learn how digital integration and advanced analytics are transforming the in-store experience. This session highlights the importance of blending physical and digital touchpoints to create a seamless customer journey. Discover key strategies for leveraging technology to enhance brand engagement, drive sales, and build customer loyalty in an increasingly digital retail landscape.

Speakers:

Nick Ashley, Client Development Director, Tesco Media & Insight Platform
Hayley Hough, Category Director, Mondelez
James Hay, Managing Director, Barrows

Takeaways:

The role of digital integration in retail.
Strategies for creating a seamless in-store and online customer experience.
Future trends in the connected store concept.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

What Broadcasters Want

Advertising Week Europe — Thu, 16 May 2024 09:40:00 +0100

Unlock the secrets behind what broadcasters truly want in today’s dynamic media landscape. In this session, Bhav Chandrani, Justin Crosby, Claire Spiers, and Adam Middleton share their insights on sourcing, selecting, and funding the next big hits. Learn about the criteria broadcasters use to evaluate content, the role of branded entertainment, and the future trends shaping TV commissioning. This discussion provides invaluable guidance for content creators and marketers looking to pitch their ideas and secure broadcaster partnerships.

Speakers:

Bhav Chandrani, Director of Client Sales & Partnerships, ITV
Justin Crosby, Director of Content, TellyCast
Claire Spiers, Head of Branded Content Controller, Sky Media
Adam Middleton, Senior Creative Strategist, Channel 4

Takeaways:

Understanding broadcaster criteria for selecting and funding content.
The role of branded entertainment in today’s TV landscape.
Future trends and challenges in TV commissioning.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Brands, Meet Hollywood: The Agency You Didn't Know You Needed

Advertising Week Europe — Wed, 15 May 2024 16:20:00 +0100

The economic reality of the past few years has favoured consolidation—one-stop shops are a good solution when resources are tight. This session explores the magic of culture-defining content and moments that transform customers into fans and brands into icons. Learn from experts how to stay relevant by leveraging Hollywood-style content and partnerships to create memorable brand experiences.

Speakers:

Sam Glynn, Head of EMEA Entertainment and Culture Marketing, UTA
Brad Agreeth, Head of Ancestry Studios, Ancestry
Linas Paulikas, Reach Media Director, Vinted

Take Aways:

Leveraging Hollywood-style content.
Creating memorable brand experiences.
Transforming customers into fans.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Sparking Creativity for Generation Alpha

Advertising Week Europe — Wed, 15 May 2024 16:00:00 +0100

When asked what the word "museum" meant to them, 40% of children replied "boring". Yet, sparking creativity in children is key to their emotional, cultural and intellectual development. Dr. Helen Charman and Sophie Bendl discuss how Young V&A reopened its doors in 2023 to a new active space intended for children to imagine, play and design. Learn about the initiatives that make it the most "joyful museum in the world".

Speakers:

Sophie Bendl, Director of Audiences, Commercial and Digital, V&A (Victoria and Albert Museum)
Dr. Helen Charman, Director of Learning and National Programmes, V&A (Victoria and Albert Museum)

Take Aways:

Sparking creativity in children.
Emotional and intellectual benefits of creative spaces.
Initiatives for engaging young audiences.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

The Marketing Society - CMO Conversation with Claire Cronin

Advertising Week Europe — Wed, 15 May 2024 15:40:00 +0100

Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide. Explore challenges and opportunities in professional sports marketing from a marketing leader. Learn strategies for brand building, fan engagement via digital platforms, creating immersive experiences, navigating sponsorships, and adapting to industry changes.

Speakers:

Claire Cronin, CMO, Chelsea Football Club
Sophie Devonshire, CEO, The Marketing Society

Take Aways:

Strategies for building a global sports brand.
Leveraging digital marketing for fan engagement.
Navigating sponsorships and industry changes.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Flying High, Keeping Grounded: From Adversity to Brand Strength

Advertising Week Europe — Wed, 15 May 2024 15:40:00 +0100

Helen Weisinger sits down with TUI's Global Marketing Director Toby Horry to discuss how adversity helped them develop an award-winning marketing team. Learn about the challenges faced and the strategies used to overcome them, building a strong and resilient brand. This session offers valuable insights into turning adversity into strength and achieving marketing success.

Speakers:

Toby Horry, Group Marketing Director, TUI
Helen Weisinger, Co-Founder, Production Works and Weiser Works

Take Aways:

Turning adversity into brand strength.
Building a resilient marketing team.
Strategies for overcoming challenges.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

How to Build and Maintain a Legacy Brand

Advertising Week Europe — Wed, 15 May 2024 15:20:00 +0100

Few brands manage to stay meaningful and relevant in the purpose space. Purpose guru Thomas Kolster and Clarissa Pantoja discuss Corona's journey and how the brand has stayed on the purpose throne for more than a decade. Learn about AB InBev's sponsorship of the Olympics with its no-alcohol brand Corona Cero, marking a new era for Corona reaching hearts and minds with purpose-driven marketing.

Speakers:

Clarissa Pantoja, Global VP of Marketing, Corona
Thomas Kolster, Mr. Goodvertising, Author, Speaker, Sustainability Expert

Take Aways:

Strategies for building a legacy brand.
Purpose-driven marketing insights.
Maintaining relevance in the purpose space.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Customising Success: Lucy Marchington on Driving Performance with the FT

Advertising Week Europe — Wed, 15 May 2024 15:15:00 +0100

Join Lucy Marchington, Financial Times' Commercial Performance & Technology Director, as she covers the necessity and power of bespoke marketing strategies. Discover why traditional, broad campaign approaches fall short and how FT's tailored solutions—like brand safety and optimisation strategies—enhance campaign performance. This session provides insights into creating impactful, customised marketing strategies that drive results.

Speakers:

Matt Scheckner, Founder and Chairman, Advertising Week
Lucy Marchington, Commercial Performance & Technology Director, Financial Times

Take Aways:

Necessity of bespoke marketing strategies.
Enhancing campaign performance with tailored solutions.
Insights into effective marketing customisation.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Is Quality in the Eye of the Beholder? MFA and What It Means for Your Business

Advertising Week Europe — Wed, 15 May 2024 15:00:00 +0100

What do we consider quality content today and how do we create advertising strategies to support and benefit a cleaner ecosystem in the future? Andrew Casale from Index Exchange offers a raw and unvarnished take on MFA, explaining why efficiency, sustainability, and transparency should be core values of every media platform. Learn how to navigate the complexities of media quality in this insightful session.

Speakers:

Matt Scheckner, Founder and Chairman, Advertising Week
Andrew Casale, President and CEO, Index Exchange

Take Aways:

Defining quality content in today's media.
Strategies for cleaner media ecosystems.
Importance of efficiency, sustainability, and transparency.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

The Power of Storytelling in Building Communities with DriveTribes' Richard Hammond

Advertising Week Europe — Wed, 15 May 2024 15:00:00 +0100

Join DriveTribes' Richard Hammond and Dave Murdoch as they explore the keys to keeping communities growing through effective storytelling. Discover how brands can use storytelling to build and sustain engaged communities, transitioning stories from online to offline, and implementing marketing strategies that resonate with audiences. This session delves into the power of narrative in creating compelling and lasting connections.

Speakers:

Richard Hammond, Founder, DriveTribe
Dave Murdoch, Managing Director, DriveTribe
Ruth Mortimer, Global President, Advertising Week

Take Aways:

Building communities through storytelling.
Transitioning stories from online to offline.
Effective marketing strategies for community engagement.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Want to Connect with a Next Gen Audience? Get Into Gaming.

Advertising Week Europe — Wed, 15 May 2024 14:20:00 +0100

With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now. Megan Cheong, Izzy Ashton, and Giulia Zacchini discuss the importance of connecting with the gaming community and how brands can leverage gaming to reach a tech-savvy audience. Learn strategies for engaging with gamers and creating impactful campaigns that resonate with this diverse and influential group.

Speakers:

Megan Cheong, Account Director, Propeller Group
Izzy Ashton, Senior Account Director, Propeller Group
Giulia Zacchini, Commercial Partnerships, ESL FACEIT Group (EFG)

Take Aways:

Engaging with the gaming community.
Strategies for impactful gaming campaigns.
Reaching a tech-savvy audience through gaming.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

How Can Automation Spark Your Creativity?

Advertising Week Europe — Wed, 15 May 2024 14:20:00 +0100

In today’s fast-paced digital advertising world, creativity remains the main driver of campaign success. However, the full creative potential often remains untapped due to an overload of tedious production tasks that burden teams. Learn from Oliver Stewart how embracing automation and AI solutions can help marketing teams focus on creativity and strategic thinking instead of manual execution.

Speakers:

Oliver Stewart, VP, Enterprise Sales EMEA, Celtra

Take Aways:

Enhancing creativity through automation.
Leveraging AI for strategic thinking.
Reducing manual tasks in creative processes.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Titan Brands Delivering Transformation in Marketing Today

Advertising Week Europe — Wed, 15 May 2024 14:20:00 +0100

Brand legacy but with short-term ROI! This is a tall ask for any CMO in today’s turbulent world. Meabh Quoirin, Evelyn Tarkota, and Nicola Rusk discuss how CMOs have figured out how to win with foresight and tap into fast-paced culture and future bets. Learn about the strategies and insights from leading brands that are successfully navigating the challenges of modern marketing.

Speakers:

Meabh Quoirin, CEO and Co-owner, Foresight Factory
Evelyn Tarkota, Chief Consumer and Market Intelligence Officer, L'Oréal
Nicola Rusk, Senior Vice President of Marketing & Chief Marketing Officer, BP & Castrol

Take Aways:

Strategies for short-term ROI and brand legacy.
Navigating modern marketing challenges.
Insights from leading brands.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Lonely No More: Embracing Authentic Connections

Advertising Week Europe — Wed, 15 May 2024 14:20:00 +0100

Dive into a thought-provoking conversation with Madeline Argy challenging the status quo. Explore why authenticity and openness are the currency in marketing, especially when it comes to connecting with Gen Z audiences and how entertainment is becoming increasingly important to feel a sense of connectivity. This session offers valuable insights into building genuine connections and creating content that resonates with younger audiences.

Speakers:

Shelby Stenkampan, Agent, UTA
Madeline Argy, Creator, Lonesome Podcast

Take Aways:

Importance of authenticity in marketing.
Connecting with Gen Z audiences.
Creating content that fosters connectivity.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Beyond Office Hours: Welcome to the Always-On Creator Revolution

Advertising Week Europe — Wed, 15 May 2024 14:00:00 +0100

Step into the Always-On Creator Revolution and discover how brands can thrive in the fast-paced world of social media. Hosted by tech-powered influencer agency Kyra, this session features insights from Dan Elton, Devran Amaratunga Karaca, Caroline Hirons, and Meagan Kirkpatrick. Learn about the significance of an always-on marketing strategy, the power of influencers, and how to create continuous engagement to drive brand success. Explore practical approaches to adapt and excel in the dynamic landscape of social media.

Speakers:

Dan Elton, Chief Customer Officer, ASOS
Devran Amaratunga Karaca, Chief Executive Officer, Kyra
Caroline Hirons, Founder, Skin Rocks
Meagan Kirkpatrick, Vice President, Brand, Social Media & Communications, Picsart

Take Aways:

Embracing an always-on marketing strategy.
Leveraging influencers for continuous engagement.
Adapting to the fast-paced world of social media.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Why We Must Stop Advertising-Funded Trolling

Advertising Week Europe — Wed, 15 May 2024 13:40:00 +0100

More than 50% of people say they have experienced cyberbullying, with 36% also saying they've been victims of trolling, according to a 2022 UK study into online behaviour. Yet much trolling takes place on sites which are supported by major advertisers. This session investigates how the ad industry can make sure it is not funding hate. Ruth Mortimer, Nishma Patel Robb, Jake Dubbins, and Liz Fraser discuss the impact of advertising-funded trolling and strategies to combat it.

Speakers:

Ruth Mortimer, Global President, Advertising Week
Nishma Patel Robb, President, WACL
Jake Dubbins, Co-Chair, Conscious Advertising Network & MD Media Bounty
Liz Fraser, Journalist, Broadcaster, Author
Ellen Scott, Digital Content Director, Stylist

Take Aways:

Understanding advertising-funded trolling.
Strategies to combat cyberbullying and trolling.
Impact of trolling on individuals and brands.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness & Perception

Advertising Week Europe — Wed, 15 May 2024 13:40:00 +0100

Dive deep into the gaming world and discover how its diverse audience and interactive nature cultivate positive moments, harnessing heightened attention and engagement. Jean-Baptiste Godinot explores how in-game advertising can create a significant positive impact for brands, enabling a highly engaged audience to form a strong connection with brands. Learn about effective strategies for leveraging in-game ads to enhance brand awareness and perception.

Speakers:

Jean-Baptiste Godinot, Executive Vice President, Gameloft for brands

Take Aways:

Leveraging in-game ads for brand awareness.
Enhancing brand perception through gaming.
Strategies for engaging with a diverse gaming audience.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

LinkedIn & WARC: Unlocking the Multi-Billion Promise of B2B

Advertising Week Europe — Wed, 15 May 2024 12:20:00 +0100

Discover how LinkedIn and WARC are set to unlock the multi-billion promise of B2B marketing. Mimi Turner and Paul Stringer present groundbreaking new research revealing the latest B2B marketing trends, insights, and strategies that are reshaping the industry. Learn how top brands are leveraging LinkedIn to drive growth, engagement, and ROI, and get a preview of the B2B companion piece to "The Right Way to Build Your Brand."

Speakers:

Mimi Turner, Head of EMEA & LATAM, LinkedIn
Paul Stringer, Managing Editor, Research & Insights, WARC

Take Aways:

Insights from new B2B marketing research.
Strategies for leveraging LinkedIn in B2B marketing.
Trends and best practices driving B2B growth and engagement.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Brave Collaborations: The Power of Authentic Partnerships with Munroe Bergdorf

Advertising Week Europe — Wed, 15 May 2024 12:20:00 +0100

Join renowned activist, model, writer and broadcaster Munroe Bergdorf as she explores the importance of brands being brave and committed with their partnerships. Drawing from her own experiences, Munroe will discuss the transformative impact of genuine partnerships that prioritize values alignment and social responsibility.

Speakers:

Justin Girdler, Cofounder & Talent Manager, Diving Bell Group
Munroe Bergdorf, Activist & British Vogue Contributing Editor

Take Aways:

Importance of authenticity in brand partnerships.
Strategies for creating genuine, transformative partnerships.
Insights from Munroe Bergdorf's experiences.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

TAG Interview: Creativity and the Art of Transcreation

Advertising Week Europe — Wed, 15 May 2024 12:15:00 +0100

Unlock the secrets of transcreation in this insightful session featuring Jamie Maw and Rik Grant. Discover how creativity and the art of transcreation are vital for delivering impactful campaigns that resonate across different cultures and languages. Learn about the linguistic and cultural nuances that shape successful global advertising and explore practical strategies for implementing transcreation in your marketing efforts.

Speakers:

Jamie Maw, Programme Director, Advertising Week
Rik Grant, Transcreation Partner, Tag

Take Aways:

Importance of transcreation in global campaigns.
Understanding linguistic and cultural nuances.
Strategies for effective transcreation in marketing.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Executive Interview with AMAKA Studio Founder and CEO

Advertising Week Europe — Wed, 15 May 2024 12:00:00 +0100

Join Adaora Oramah, founder of AMAKA Studio, for an exclusive interview on revolutionising the creator marketing landscape. Discover AMAKA Studio's journey, its partnerships with industry giants, and its mission to empower creators. Learn about the innovative strategies driving AMAKA's success and gain insights into building a thriving creator economy. This session provides a comprehensive look at the future of creator marketing.

Speakers:

Adaora Oramah, CEO and Founder, AMAKA Studio
Jamie Maw, Programme Director, Advertising Week

Take Aways:

Insights into AMAKA Studio's journey.
Strategies for empowering creators.
Future of the creator marketing landscape.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Global Reach, Local Impact: How to Deliver a Unified Media Strategy

Advertising Week Europe — Wed, 15 May 2024 11:40:00 +0100

Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial. This session explores the key to scaling local campaigns for national and global impact. Industry leaders share insights on achieving seamless delivery across diverse markets, emphasising the importance of localised strategies within a unified media approach. Learn from experts how to navigate the complexities of media planning and buying to maximise your brand’s reach and impact.

Speakers:

David Black, Director of Branding, Google UK
Tom Byrne, CEO, RocketMill
Dominic Traynor, Global Head of Digital Experience, BNY Mellon
Rebecca McKinlay, Managing Director, OysterCatchers

Take Aways:

Scaling local campaigns for global impact.
Importance of localised media strategies.
Achieving seamless delivery across markets.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Sculpting Culture: The Power of Africa in Fashion, Music and the Arts

Advertising Week Europe — Wed, 15 May 2024 11:40:00 +0100

Dive into the convergence of fashion, music, and culture as Irene Agbontaen, Chioma Nnadi, and Grace Ladoja lead a discussion on Africa's burgeoning influence on the global stage. Explore how the continent's rich heritage is shaping trends and setting the rhythm for cultural innovation worldwide. This session provides a platform for celebrating African creativity and its impact on global culture.

Speakers:

Chioma Nnadi, Head of Editorial Content, British Vogue
Irene Agbontaen, Senior Director of Artist Brand Strategy, Music Partnerships, UTA
Grace Ladoja, Co-Founder of Homecoming Festival, Metallic Inc.

Take Aways:

Influence of African culture on global trends.
Celebrating African creativity.
Impact of African heritage on fashion and music.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Harnessing Creativity and Programmatic Power in Outdoor Advertising

Advertising Week Europe — Wed, 15 May 2024 11:20:00 +0100

Learn about harnessing creativity and programmatic power in Outdoor Advertising. Hear from the people behind some of the most impactful outdoor campaigns as they discuss contextual creativity, data-driven design, and innovative strategies. This session highlights how to blend creativity with programmatic buying to create compelling outdoor advertising experiences that resonate with audiences.

Speakers:

Mia Mulch, Director, Programmatic and Data Strategy, Global
Kloe Wells, Commercial DAX Director, Outdoor Global, Global
Nicola Fox, Head of Programmatic, Talon
Sean Ramsay, General Manager of Business Development, UK, The Trade Desk
Robert Deel, Managing Partner, Wavemaker UK

Take Aways:

Contextual creativity in outdoor advertising.
Data-driven design strategies.
Blending creativity with programmatic buying.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Immersive Storytelling & Transmedia Strategies: Lessons from the Gaming Industry

Advertising Week Europe — Wed, 15 May 2024 11:00:00 +0100

Join an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints. Cynthia Egan and Luis de la Cámara delve into successful collaborations between game franchises and other industries, influencer partnerships, leveraging game IPs, experiential events, and how non-gaming brands can leverage these learnings to deliver captivating cross-platform campaigns that engage consumers on a deeper level.

Speakers:

Cynthia Egan, Director, Northern Europe, Meta
Luis de la Cámara, VP of Marketing, Rovio

Take Aways:

Immersive storytelling techniques in gaming.
Cross-platform campaign strategies.
Leveraging game IPs and influencer partnerships.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

How Soundtracking is Changing the Game for Brands

Advertising Week Europe — Wed, 15 May 2024 11:00:00 +0100

Discover how soundtracking is revolutionising content strategies for brands. This session, led by industry experts, discusses the importance of integrating sound into branding to enhance consumer engagement and create memorable experiences. Learn how brands can leverage sound to tell compelling stories and build deeper connections with their audience.

Speakers:

Kate Ingram, Director of Europe, Advertising Week
Sue Dru, Executive Creative Director, Interbrand
Martijn Boozemond, Sonic Branding Specialist Consultant
Julian Persaud, Chief Commercial Officer, Epidemic Sound

Take Aways:

Importance of sound in branding.
Strategies for integrating sound into content.
Enhancing consumer engagement through sound.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Unlocking Moments in Motion: A New Approach to Consumer Engagement

Advertising Week Europe — Wed, 15 May 2024 10:40:00 +0100

Learn about the new approach to consumer engagement that focuses on unlocking moments in motion. Paul Wright, Jackie Lyons, and Steve Mader discuss how brands can engage consumers through dynamic and emotional narratives. This session explores strategies for capturing consumer attention and delivering impactful messages that resonate with audiences on a deeper level.

Speakers:

Paul Wright, Head of Uber Advertising UK, Uber
Jackie Lyons, Chief Planning Officer, Havas
Steve Mader, OMG Managing Director, Transact EMEA

Take Aways:

New strategies for consumer engagement.
Capturing attention through dynamic narratives.
Delivering impactful messages to audiences.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Why All Attention Isn't Equal: Driving Impact Across the Funnel on TikTok

Advertising Week Europe — Wed, 15 May 2024 10:20:00 +0100

WARC's newly released whitepaper, in conjunction with TikTok, examines the value of short-form video in supercharging the marketing funnel. Kris Boger and Thiago Correa discuss how brands can maximise impact across the funnel by leveraging TikTok's unique format. Learn about the strategies for driving attention, retention, and conversion on TikTok, and how to effectively integrate short-form video into your marketing strategy.

Speakers:

Kris Boger, General Manager, Global Business Solutions, UK, TikTok
Thiago Correa, Head of Media, Performics

Take Aways:

Value of short-form video in marketing.
Strategies for leveraging TikTok's format.
Driving impact across the marketing funnel.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Industry Journalists Tell All...

Advertising Week Europe — Wed, 15 May 2024 10:20:00 +0100

Want to know how journalists decide which stories or bylines to run and how you should shape a 'pitch' to give you a shot at success? Then make sure you attend Propeller Group's panel at Advertising Week Europe titled 'Industry Journalists Tell All'. Hosted by Branwell Johnson, this year's panel features industry insiders sharing insights into what makes a compelling story and how to successfully pitch to journalists.

Speakers:

Branwell Johnson, Director of Content, Propeller Group
Omar Oakes, Editor, The Media Leader
Alex Farber, Media Correspondent, The Times
Alys Denby, Opinion & Features Editor, City AM

Take Aways:

What makes a compelling story.
Strategies for pitching to journalists.
Insights into the decision-making process of journalists.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Switching Channels: From TV to Tracks with Lemar & Wes Nelson

Advertising Week Europe — Wed, 15 May 2024 09:40:00 +0100

Explore the dynamic careers of Wes Nelson and Lemar as they discuss their seamless transitions from television to the music industry. Gain valuable insights on building a personal brand, leveraging diverse talents, and navigating the entertainment landscape. This session offers practical advice for creatives looking to diversify their careers and maximise their impact across multiple platforms.

Speakers:

Wes Nelson, Singer-songwriter
Lemar, Singer-songwriter, Actor
Cristale, Actress, Musician

Take Aways:

Strategies for transitioning between industries.
Building and maintaining a personal brand.
Leveraging diverse talents for career growth.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

If You’re Not Using Pack Media Yet…You Soon Will Be!

Advertising Week Europe — Tue, 14 May 2024 16:00:00 +0100

Discover why Pack Media is poised to become a critical tool for brands aiming to elevate their brand experiences. In this session, Paul Simonet and Bryan Crossland explain how Pack Media outperforms traditional digital media in attention, engagement, and ROI. Learn the strategies for fast-tracking your brand into the connected Pack Media world and see real-world examples of its effectiveness in driving consumer engagement.

Speakers:

Paul Simonet, Founder/Strategy Director, Experience is Everything Limited
Bryan Crossland, EIE Digital Lead/MD, Experience is Everything Ltd

Take Aways:

Advantages of Pack Media over traditional digital media.
Strategies for integrating Pack Media into brand experiences.
Real-world examples of successful Pack Media campaigns.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

In Conversation with Stacey Solomon: Creating High-Impact Partnerships & Supporting Female-Backed Businesses

Advertising Week Europe — Tue, 14 May 2024 16:00:00 +0100

Stacey Solomon shares insights on championing female-led businesses and the impact of partnerships in driving success and innovation in the beauty industry. This session explores the importance of supporting female entrepreneurs, creating impactful partnerships, and fostering innovation. Solomon discusses her journey, the challenges she faced, and her strategies for success, offering valuable lessons for entrepreneurs and business leaders.

Speakers:

Leon Hayton, Group Commercial Director, YMU
Stacey Solomon, Entrepreneur, Personality & Author

Take Aways:

Importance of supporting female-led businesses.
Strategies for creating impactful partnerships.
Insights into innovation in the beauty industry.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

AI: All Tooled Up and Somewhere to Go

Advertising Week Europe — Tue, 14 May 2024 15:40:00 +0100

A panel of experts discusses the future of AI in advertising, exploring practical applications, successes, and challenges of AI-driven projects. Joya Scarlata, Mara Dettmann, Jordan Willis, and Rafaella Bresson share insights on leveraging AI for enhancing marketing strategies, improving efficiency, and driving innovation. The session highlights lessons learned from various AI initiatives and the potential of AI to transform the advertising landscape.

Speakers:

Joya Scarlata, Director of Digital Marketing & Speaker
Mara Dettmann, UK Strategy Director, Laundry Service
Jordan Willis, MA Advertising Student, London College of Communication
Rafaella Bresson, MA Advertising Student, London College of Communication

Take Aways:

Practical applications of AI in advertising.
Success stories and challenges in AI implementation.
Lessons learned from AI-driven marketing projects.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Political Ads, Deepfakes, Social Media and the Upcoming Election

Advertising Week Europe — Tue, 14 May 2024 15:20:00 +0100

Explore the impact of political ads, deepfakes, and social media on consumer sentiment and election outcomes. Ariel Midwood presents research from AdvertisingWeek and Cint, highlighting how these elements shape public opinion and voter behavior. This session offers insights into the ethical considerations and challenges of political advertising, the role of deepfakes, and the influence of social media in the digital age.

Speakers:

Ariel Midwood, Director, Events Marketing, Cint

Take Aways:

Impact of political ads on consumer sentiment.
The role of deepfakes in shaping public opinion.
Social media's influence on election outcomes.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Creative Economy 2.0: How AI is reshaping the value of creativity

Advertising Week Europe — Tue, 14 May 2024 15:00:00 +0100

Explore the impact of generative AI on the creative industry and how it is redefining the value of creativity. Matt Scheckner and Valeria Balero discuss the evolving agency-brand value equation in an AI-driven world. This session highlights the opportunities and challenges of integrating AI into creative processes, offering insights into how AI can enhance creativity, streamline workflows, and transform traditional advertising strategies.

Speakers:

Matt Scheckner, Founder and Chairman, Advertising Week
Valeria Balero, VP of Marketing, Star

Take Aways:

Impact of AI on creative processes.
Redefining creativity in the digital age.
The evolving agency-brand relationship in an AI-driven world.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Building Highly Engaged Communities through Content: With Fearne Cotton, Giovanna Fletcher and Jake Humphrey

Advertising Week Europe — Tue, 14 May 2024 15:00:00 +0100

Learn from successful podcasters and content creators on building engaged communities through compelling content and effective branding strategies. Fearne Cotton, Giovanna Fletcher, and Jake Humphrey share their experiences in creating popular podcasts and fostering loyal audiences. This session offers insights into content creation, audience engagement, and branding, providing practical tips for building and maintaining vibrant online communities.

Speakers:

Giovanna Fletcher, Podcaster, Author, and Founder, Happy Mum Happy Baby
Jake Humphrey, Podcaster, Broadcaster, Author, and Founder, High Performance
Fearne Cotton, Podcaster, Author, Broadcaster, and Founder, Happy Place
Leon Hayton, Group Commercial Director, YMU

Take Aways:

Strategies for creating engaging content.
Building and nurturing online communities.
Insights into successful podcast and content branding.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Navigating the New Media Landscape with Sky

Advertising Week Europe — Tue, 14 May 2024 14:55:00 +0100

Discover how Sky Media has adapted to deliver seamless content across multiple platforms, enhancing viewer engagement and retention in the evolving media landscape. Dan Cohen and Nina Walsh discuss strategies for cross-platform content delivery, the importance of understanding viewer behavior, and the challenges of adapting to new media consumption patterns. This session provides valuable insights into Sky Media’s innovative approaches to content and audience engagement.

Speakers:

Dan Cohen, Director, Product & Advertising Innovation, Sky Media
Nina Walsh, Global Leader, Industry Business Development for Media, Entertainment, AWS

Take Aways:

Strategies for cross-platform content delivery.
Enhancing viewer engagement and retention.
Adapting to new viewing platforms and consumer behavior.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

AI: From Attention to Intimacy

Advertising Week Europe — Tue, 14 May 2024 14:20:00 +0100

Explore how conversational AI can enhance brand identity and product offerings, delivering personalized experiences at scale through chat interfaces. Nick Pringle and Rebecca Bezzina discuss the integration of conversational AI into digital ecosystems, highlighting its potential to create intimate and engaging brand interactions. This session provides insights into the future of AI-driven consumer engagement, showcasing examples of successful implementations and their impact on brand identity.

Speakers:

Nick Pringle, Chief Creative Officer, EMEA, R/GA
Rebecca Bezzina, CEO, EMEA, R/GA

Take Aways:

Integrating conversational AI into digital ecosystems.
Enhancing brand identity through AI-driven interactions.
The evolution of product offerings with chat interfaces.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Unlocking the Future of Cross-Platform Measurement

Advertising Week Europe — Tue, 14 May 2024 14:20:00 +0100

Alejandro Fosk of Comscore delves into the future of cross-platform measurement, unveiling innovations in digital measurement and emphasizing the importance of accurate metrics. This session highlights the challenges and opportunities in cross-platform measurement, offering strategies for leveraging new technologies to enhance measurement accuracy and improve media performance. Fosk provides insights into the evolving landscape of digital metrics and the future trends shaping the industry.

Speakers:

Louise DiLullo, Chief Client Officer, Advertising Week
Alejandro Fosk, EVP International, Comscore

Take Aways:

Future trends in cross-platform measurement.
Importance of accurate digital metrics.
Innovations in measurement technologies.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

An Exploration of Spotify's Evolution

Advertising Week Europe — Tue, 14 May 2024 14:20:00 +0100

Discover how Spotify's innovative platform offers new opportunities for advertisers to reach consumers through interactive and visual experiences. Brian Berner and Massimo Marioni discuss Spotify's evolution, highlighting the platform's unique features that enhance consumer engagement. This session provides insights into the future of advertising on Spotify, showcasing how brands can leverage interactive and visual content to connect with audiences and drive engagement.

Speakers:

Brian Berner, Head of Global Advertising Sales & Partnerships, Spotify
Massimo Marioni, Senior Editor, Fortune

Take Aways:

Innovations in Spotify's advertising platform.
Opportunities for advertisers in interactive media.
The future of consumer engagement on Spotify.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Uncover the Power Index with The Washington Post

Advertising Week Europe — Tue, 14 May 2024 14:00:00 +0100

An analysis of consumer culture, policy leadership, and business decision-making from The Washington Post's Power Index, featuring key insights from industry leaders. Amelia Simson and Phoebe Connelly discuss the latest trends and insights from the Power Index, highlighting the importance of understanding consumer behavior and leadership dynamics. This session provides valuable data and analysis to inform strategic business decisions and enhance market positioning.

Speakers:

Amelia Simson, Director, Audience, The Washington Post
Mike Porson, Executive Creative Director, twogether
Phoebe Connelly, Senior Editor, AI Strategy and Innovation, The Washington Post
Ebru Ozgur, Global Head of Brand and Reputations, Vodafone Business

Take Aways:

Insights from The Washington Post's Power Index.
Analysis of consumer culture and leadership.
Key trends in business decision-making.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

How the World's Largest Mobile Game Harnessed GenAI in Creative Marketing

Advertising Week Europe — Tue, 14 May 2024 13:40:00 +0100

Discover how King's in-house agency developed a customized GenAI tool to enhance creative marketing for Candy Crush, improving collaboration and efficiency. This session provides insights into the innovative use of generative AI in marketing, showcasing how King leverages AI to drive creativity and streamline processes. Learn about the benefits and challenges of implementing AI tools in marketing and the impact on campaign success.

Speakers:

Amy McCulloch, Group MD, eight&four
Sian Finnis, Director of Marketing, Studio King

Take Aways:

Benefits of GenAI in creative marketing.
Enhancing collaboration and efficiency with AI tools.
Insights from King's innovative marketing strategies.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Soho Works presents Table Talk with Kae Kurd

Advertising Week Europe — Tue, 14 May 2024 13:40:00 +0100

Join comedian Kae Kurd and presenter Suzie Bakos for an engaging conversation on career journeys, exploring the intersection of creativity, culture, and personal experiences. This session offers a unique perspective on the creative industry, highlighting the personal and professional challenges faced by creatives in London. Kurd and Bakos share their stories and insights, providing inspiration and practical advice for aspiring creatives and industry professionals.

Speakers:

Kae Kurd, Comedian & Writer
Suzie Bakos, Presenter, The Little Sauce

Take Aways:

Insights into creative career journeys.
Exploring cultural and personal influences in creativity.
Engaging stories from London creatives.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

How Oatly is Leading the Way in a Post-Purpose Market

Advertising Week Europe — Tue, 14 May 2024 12:40:00 +0100

Chief Creative Officer John Schoolcraft and sustainability expert Thomas Kolster discuss Oatly's innovative journey in a post-purpose market. This session highlights Oatly's creative strategies and forceful responses to emerging trends. Learn about their commitment to sustainability, the challenges they face, and how they maintain brand relevance. The discussion provides valuable lessons for brands navigating the complexities of purpose-driven marketing.

Speakers:

John Schoolcraft, Global Chief Creative Officer, Oatly
Thomas Kolster, Mr. Goodvertising, Author, Speaker, Sustainability Expert

Take Aways:

Oatly's approach to sustainability and creativity.
Strategies for maintaining brand relevance in a post-purpose market.
Insights into Oatly's innovative marketing practices.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Another Side of AI: Where Do Marketing Leaders See the Biggest Potential of AI?

Advertising Week Europe — Tue, 14 May 2024 12:35:00 +0100

Unveil the diverse applications of AI in marketing beyond creative asset generation. This session, led by Ruth Mortimer and Salvatore Intranuovo, explores how AI can optimize marketing processes, workflows, and media spending. The speakers discuss the significant potential of AI in enhancing efficiency, improving decision-making, and driving growth. Their insights offer a comprehensive view of the strategic advantages AI brings to marketing.

Speakers:

Ruth Mortimer, Global President, Advertising Week
Salvatore Intranuovo, Chief Growth Officer, MINT

Take Aways:

Potential of AI in marketing processes and workflows.
Optimising media spending with AI.
Opportunities for leveraging AI in advertising strategies.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Using Predictive AI to Optimise Video Creative with Respect to Media Performance

Advertising Week Europe — Tue, 14 May 2024 12:20:00 +0100

Publicis explores their platform for real-time video creative optimization using AI and automation. Tushar Joshi discusses how predictive AI addresses challenges such as audience relevance and ad fatigue, enhancing media performance. This session provides insights into the practical applications of AI in optimizing video content for better engagement and effectiveness, showcasing how advanced technology can drive improved advertising outcomes.

Speakers:

Ruth Mortimer, Global President, Advertising Week
Tushar Joshi, Head of Product, PX Perform, & Publicis Production, Publicis Production

Take Aways:

Optimizing video content with AI.
Addressing ad fatigue in digital media.
Enhancing media performance through AI-driven strategies.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

The Many Ways We Play: A New View of Game Players

Advertising Week Europe — Tue, 14 May 2024 12:00:00 +0100

Melinda Sponaugle of Activision Blizzard Media sheds light on the diverse gaming audience and their evolving behaviors. This session explores the different ways people engage with games, from casual to hardcore gaming, and the motivations driving their play. Sponaugle provides insights into the multifaceted gaming landscape, offering valuable data on player demographics and preferences that can inform marketing strategies and content creation tailored to various gamer segments.

Speakers:

Melinda Sponaugle, Head of Global Insights, Activision Blizzard Media

Take Aways:

Understanding diverse gaming audience segments.
Insights into player behaviors and motivations.
The evolving landscape of gaming and its impact on media consumption.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Streaming is the Drink of Choice

Advertising Week Europe — Tue, 14 May 2024 11:55:00 +0100

Explore the dynamic world of streaming media with insights from Magnite and Heineken. This fireside chat delves into how streaming is reshaping media consumption and influencing brand strategies. Julie Selman and Daniel Glynn discuss the future of streaming, the challenges and opportunities it presents for advertisers, and how brands can leverage streaming platforms to enhance their media plans and connect with consumers in new ways.

Speakers:

Julie Selman, SVP, Head of EMEA, Magnite
Daniel Glynn, Programmatic Lead, Heineken

Take Aways:

How streaming is influencing media consumption.
Strategies for integrating streaming into brand plans.
Insights into the future of streaming media.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Put AI to Work for You: Learnings from Trailblazing Brands

Advertising Week Europe — Tue, 14 May 2024 11:40:00 +0100

Explore how leading brands are harnessing AI to drive effectiveness, growth, and reach. In this session, experts from Google, Mondelez International, Vodafone, and Odeon Cinemas Group share their experiences with AI tools and strategies that have transformed their marketing efforts. Learn about the practical applications of AI in enhancing marketing performance, optimizing processes, and identifying new business opportunities through innovative AI-driven approaches.

Speakers:

Sophie Neary, Managing Director, Retail and FMCG, Google
Simon Crowther, Marketing Director, Seasonal Confectionery Mondelez International, UK
Vanisha Vaghela, Lead Media Manager, Vodafone
Pippa Ward, Senior Marketing Manager, Odeon Cinemas Group

Take Aways:

How AI tools are transforming marketing strategies.
Real-world examples of AI driving brand growth.
Opportunities for leveraging AI in new business ventures.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Growing Role of Retail Media and DOOH in Today’s Omnichannel World

Advertising Week Europe — Tue, 14 May 2024 11:20:00 +0100

Uncover the expanding influence of retail media and digital out-of-home (DOOH) advertising in the omnichannel retail environment. This session, featuring insights from DPAA, Vistar Media, Alight Media, Assembly, and VIOOH, examines how these mediums are impacting consumer behavior and shaping marketing strategies. The panel discusses innovative approaches to integrating retail media and DOOH into omnichannel campaigns to engage consumers across multiple touchpoints effectively.

Speakers:

Barry Frey, CEO, DPAA
Kaan Singh, GM, UK, Vistar Media
Matthew Dearden, CEO, Alight Media
James Appleby, UK Managing Director, Assembly
Helen Miall, CMO, VIOOH

Take Aways:

The rise of retail media and its impact on consumer decision-making.
The role of DOOH in engaging consumers at various touchpoints.
Strategies for integrating retail media and DOOH in omnichannel marketing.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Watch More Music: The Power of Visual Storytelling

Advertising Week Europe — Tue, 14 May 2024 11:15:00 +0100

Vevo’s Chris Wright and Claudia de Wolff reveal the untapped potential of music videos in creating compelling visual stories. This session explores why music videos are a powerful medium for artists to connect with fans and brands to amplify their messages. With creative insights from Erin Corrin-Alexis, the panel discusses how visual storytelling can ignite trends, influence consumer behavior, and drive engagement in the digital age.

Speakers:

Chris Wright, Head of Sales, Vevo
Claudia de Wolff, VP, Creative Content & Programming, Vevo
Erin Corrin-Alexis, Creative Director, FAMM

Take Aways:

Music videos are a powerful storytelling medium.
They significantly influence trends, consumer behavior, and drive consumption.
Artists use visual storytelling to ignite and engage fans.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Demand More From Your Data: Using AI to Drive ROI

Advertising Week Europe — Tue, 14 May 2024 11:00:00 +0100

Dive into the future of data-driven advertising with insights on how AI can optimize media strategy and maximize advertising investment. This panel, featuring leaders from Addressable Media, Zenith, NewDigitalAge, DoubleVerify, Wavemaker, and Omnicom Media Group, discusses the use of AI to analyze vast data sets, improve media performance, and achieve higher ROI. Learn about innovative AI-driven strategies that enhance advertising effectiveness and drive significant business results.

Speakers:

John Thankiarmoy, Managing Director, Addressable Media & Total Commerce, UK
Ricky Chea, Global Digital Business Director, Zenith
Justin Pearse, Editor, NewDigitalAge
Raj Singh, Business Director, DoubleVerify
Sarah Salter, Global Head of Innovation and Platforms, Wavemaker
Sean Betts, Chief Product & Technology Officer, Omnicom Media Group

Take Aways:

Utilizing AI to analyze and leverage vast amounts of data.
Improving media performance through data-driven insights.
Strategies for maximizing ROI in advertising investments.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Unlocking Human Potential with the Power of AI

Advertising Week Europe — Tue, 14 May 2024 10:40:00 +0100

Derya Matras from Meta delves into the transformative capabilities of AI in enhancing human potential across various domains. This talk explores how AI is revolutionizing creative development, messaging, and mixed reality experiences. Matras shares real-life examples of AI-driven initiatives that have significantly impacted communication and creativity, offering insights into the future possibilities of AI in augmenting human capabilities and transforming industries.

Speakers:

Derya Matras, Vice President, Northern Europe, Middle East and Africa, Meta

Take Aways:

AI can enhance creative development and messaging.
AI-driven experiences offer future possibilities in mixed reality.
Real-life examples show the transformative impact of AI on communication and creativity.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

TikTok's Summer of Sport: Creating Culture, Community & Conversation in 2024

Advertising Week Europe — Tue, 14 May 2024 10:35:00 +0100

Discover how TikTok is revolutionizing cultural moments in sports, offering a platform for fans to connect and share experiences like never before. This session showcases TikTok's unique approach to sports engagement, transforming the way events like the Olympics are viewed and interacted with globally. With insights from Oliver Lam-Watson and TikTok's marketing leaders, the discussion highlights strategies for leveraging the platform to create vibrant communities and dynamic conversations around sports.

Speakers:

Oliver Lam-Watson, Paralympian
Isobel Silas-Umidden, Head of B2B Marketing, Europe, TikTok for Business
Rob Ryan, Marketing Lead, UK & Nordics, TikTok

Take Aways:

TikTok fosters cultural togetherness through sports.
It offers a new platform for fans to interact and become part of the action.
TikTok's approach has transformed how the Olympics and other events are viewed globally.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Who Gives a Sh!t About Sustainability?

Advertising Week Europe — Tue, 14 May 2024 10:00:00 +0100

Unpack the deeper dimensions of sustainability beyond just reducing carbon footprints. This session dives into the significance of considering people, community, and the environment in sustainable business practices. George Bradt and Sophie Pemberton discuss why sustainable growth must integrate broader societal impacts and how businesses can adopt these practices for long-term success. Their conversation highlights the future of sustainable business growth, focusing on real-world applications and innovative strategies that prioritise human and environmental well-being.

Speakers:

George Bradt, Marketing Strategy Director, giffgaff
Sophie Pemberton, Group Chief Strategy Officer, Talon

Take Aways:

Sustainability encompasses more than just environmental issues.
The future of sustainable growth lies in community and people.
Business growth should integrate sustainable practices for long-term success.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

You Can’t Solve the World’s Problems One Brand at a Time

Advertising Week Europe — Tue, 14 May 2024 09:55:00 +0100

Rory Sutherland unveils a forgotten secret in advertising from the past 80 years, arguing that solving global issues requires more than just individual brand efforts. In this insightful talk, Sutherland emphasizes the need for a collective approach in branding to address broader societal challenges. He delves into historical advertising practices, discussing their evolution and presenting strategies for modern impactful branding. Sutherland’s engaging narrative highlights how unified brand efforts can contribute significantly to solving today’s global problems.

Speakers:

Rory Sutherland, Vice Chairman, Ogilvy UK

Take Aways:

The importance of collective brand efforts to solve larger issues.
Historical insights into advertising's evolution.
Strategies for impactful branding in today's market.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.