Aesthetic Pulse

https://smithandcrawford.com/aesthetically-social-suite

100 Episodes In… Let’s Talk About What Medspa Owners Are Still Struggling With

Thu, 09 Apr 2026 06:00:00 -0400

In this special 100th episode of the Aesthetic Pulse podcast, Andrea and Taleesa are celebrating a major milestone and unpacking the most common marketing pain points medspa owners face—and how to fix them.

Join both Andrea and Taleesa in this episode to learn how to turn your biggest medspa marketing complaints into clear, practical solutions you can actually implement.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Pushing past disliking social media 4:30
What to do when you cannot find good help 14:28
Problems with your website 24:59
How to move past generic branding 31:25

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://polished-profile.teachery.co/polished-profile

Digital Spring Cleaning: The Marketing Reset Your Medspa Needs

Thu, 02 Apr 2026 06:00:00 -0400

Is your medspa’s digital presence cluttered with outdated bios, broken links, and old promos that could be quietly eroding patient trust?

In today’s episode, Andrea and Taleesa are talking about the importance of digital spring cleaning for your business and why you should be regularly updating your marketing assets to maintain professionalism and trust.

Join both Andrea and Taleesa to get a practical brand-refresh checklist so that your online presence feels current and conversion-ready.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Refresh Instagram bio & pinned posts 4:50
Auditing your website 8:40
Clean up your booking system 15:17
Audit your email list and automations 17:48

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

From Prom to Poolside: Q2 Packages That Work

Thu, 26 Mar 2026 06:00:00 -0400

Are you ready to create profitable Q2 packages that help your clients feel confident and love summer again?

Today, Andrea and Taleesa are talking about the importance of creating high-converting Q2 packages that tap into the real-life deadlines your clients care about most—vacations, weddings, graduations, reunions, and summer events.

Listen to this episode to learn how to design and market the perfect transformational package for your clients, that will keep them coming back for more.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why Q2 is transformation season 3:45
Bridal transformation packages 9:27
Graduation & young adult confidence packages 14:38
Local collabs & focused marketing 26:39

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

The Strategy That Took Me to 1M Organic Views in 30 Days

Thu, 19 Mar 2026 06:00:00 -0400

Are you tired of obsessing over likes and views and ready to build a real community on Instagram for your medspa?

In today’s episode, Taleesa is sharing her strategy that led to over a million organic views in 30 days on her personal Instagram page including the mindset shift she made to stop chasing trends and start making content she enjoys.

Join Taleesa in this episode to learn how you can make creating content fun again and stop obsessing over vanity metrics.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The mindset shift 2:56
Having fun and using a variety of content formats 7:30
Consistency over perfection 11:09
Using trial reels strategically 16:46

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

Let’s Plan Your Next Event Together

Thu, 12 Mar 2026 06:00:00 -0400

Are you wondering how you can turn your next esthetic event into a high‑energy, high‑profit experience for your clients and your practice?

Today, Andrea and Taleesa are giving you a step‑by‑step event planning strategy to turn your events into high‑ROI marketing tools instead of stressful flops.

Listen to this episode to get a clear system to plan, market, and execute your next Medspa event using 60‑, 45‑, and 30‑day timelines so that you get a high-converting event that doesn’t disappoint.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why events matter and high-conversion power of in-person events 2:42
60 days out: Foundation phase 7:31
45 days out: Build your assets 13:19
30 days out: Visibility push 23:12

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

Our Problem With Holiday Marketing (Yes, Even St. Patrick’s Day)

Thu, 05 Mar 2026 06:00:00 -0400

Are your holiday social posts actually elevating your Medspa’s brand, or just filling your feed with off-brand filler content?

In today’s episode, Andrea and Taleesa are talking about the pitfalls of holiday marketing for esthetic practices, particularly with St. Patrick's Day and giving you tips on how you can align your holiday content and branding so your marketing doesn’t look low-effort.

Join both Andrea and Taleesa as they share how you can incorporate holiday elements into your existing brand colors so you can maintain your brand consistency and trust.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why most holiday marketing fails 4:53
Strategies for effective holiday content 13:01
Leveraging your stories for holiday content 18:00
The importance of strategy over posting for social pressure 28:35

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

The Medspa Event Playbook for Spring + Summer

Thu, 26 Feb 2026 06:00:00 -0400

Do you want to pack your medspa with summer‑ready clients by planning a Q2 event that people are excited to attend?

Today, Andrea and Taleesa are diving into how you can host a Q2 event that’s fun, low-stress and completely customizable to your medspa so you have clients that keep coming back through the Summer.

Listen to this episode to learn why Q2 is the sweet spot for events and get fun event ideas you can start planning now.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why Q2 is the best time to host an event 5:00
Fun theme and event ideas for Q2 13:22
Mother’s Day Pampering for an event 29:51

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

Stop Chasing New Clients: Build Members Instead

Thu, 19 Feb 2026 06:00:00 -0400

Have you ever considered starting a membership for your medspa but you’re not sure where to start or how to do it?

In today’s episode, Andrea and Taleesa are spilling the benefits of having a medspa membership. They’re also diving into the main types of memberships and strategies on growing your membership.

Join both Andrea and Taleesa as they set you up for success in building a high-retention membership program that grows your esthetic practice with predictable revenue and loyal clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The main types of different memberships 3:36
Strategies for growing your membership 12:05
Selling memberships without feeling salesy 16:30

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

Is Your Website Costing You Clients? Let’s Audit It Together

Thu, 12 Feb 2026 06:00:00 -0400

Is your medspa’s website truly helping visitors become booked, loyal clients—or quietly turning them away?

Today, Andrea and Taleesa are going through a 20-point audit to evaluate how well your medspa website is actually converting visitors into bookings and sharing exactly what you need to fix so your website feels clear and inviting to potential clients.

Listen to this episode to get tips on how you can improve clarity, usability, branding, and trust-building elements so your website feels authentic.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The importance of a simple and easy to navigate homepage 3:00
Why you need to make sure you’re checking your buttons and links 7:40
Focusing on results and transformations 15:38
Why you need to have a photo of yourself and your team on your site 32:11

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

Business Breakups: The Medspa Heartbreaks No One Warns You About

Thu, 05 Feb 2026 06:00:00 -0400

Are you pouring your heart into your med spa and still feeling like something just isn’t working?

In today’s episode, Andrea and Taleesa are talking about some of the biggest heartbreaks that medspa owners face, why they happen and some actionable strategies on how you can avoid or recover from each one.

Join both Andrea and Taleesa as they share practical, proven strategies to turn heartbreaks like flopped events, burnout, and comparison into smarter, stronger growth for your practice.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Event planning and promotions that flop 4:24
Purchasing a device and having different expectations 12:55
Avoiding burnout and resentment 37:16
The negative impact that comparison can have 40:30

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

Profitable Promos: The Medspa Method for Irresistible Offers

Thu, 29 Jan 2026 06:00:00 -0400

Are your promos quietly training clients to wait for discounts instead of lining up to pay full price for your most transformational treatments?

Today, Andrea and Taleesa are talking about how to build profitable, irresistible promos for your esthetic practice by focusing on transformation-based packages instead of just offering dollar and percentage discounts.

Listen to this episode to get a framework on how to create transformation-focused treatments that are promos for your clients while still being profitable for your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Golden rules for building profitable promos 9:48
10 minute promo builder framework 11:24
Common promo mistakes 29:20

Links:

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

Funnels That Fill Your Calendar: A Step-by-Step Breakdown

Thu, 22 Jan 2026 06:00:00 -0400

Does the idea of using a marketing funnel for your esthetic practice confuse you?

In today’s episode, Andrea and Taleesa are going over marketing funnels, including how you can use them for your business to increase sales, common mistakes to avoid and actionable steps you can implement right away to start seeing results.

Join both Andrea and Taleesa to get an in-depth look at the basics of marketing funnels and how to use them strategically to attract and convert clients to your medspa.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

What is a marketing funnel? 6:56
Core types of funnels for medspas 9:19
Examples of how you can use funnels in your business 15:37
Common funnel mistakes 39:14

Links:

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

The Truth About Online Skincare Stores: Worth It or Waste?

Thu, 15 Jan 2026 06:00:00 -0400

Are you wondering if launching an online skincare store could boost your esthetic practice and provide more convenience for your clients?

Today, Andrea and Taleesa are going over the pros and cons of starting your own online skincare store and diving into whether they really think it’s worth it for your business. .

Listen to this episode to get the inside scoop on the challenges, benefits and real-world considerations like logistics, tech setup, and marketing when it comes to starting your own online store.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Benefits of starting an online store 5:35
Challenges of starting an online store 9:04
Who should be starting an online store? 14:50
Shopify vs. Jotform 20:00
When having an online store might not be worth it 27:02

Links:

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

The Facebook Playbook You Didn’t Know You Needed

Thu, 08 Jan 2026 06:00:00 -0400

Do you want to make the most of Facebook to connect with your clients and grow your practice in 2026?

In this week’s episode, Andrea and Taleesa are giving you actionable strategies for using Facebook to build community, increase engagement, and drive bookings in your esthetics practice

Join Andrea and Taleesa as they give you tips on how you can leverage Facebook for your medspa and how you can use Facebook's unique tools to boost your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Facebook algorithm and content strategy 6:23
Why posting longer content and going live can help you build expertise 20:35
Leverage recommendation culture 30:51

Links:

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference

We’re Not Doing Depressing Januaries Anymore: Making Winter Fun in Your Medspa

Thu, 01 Jan 2026 06:00:00 -0400

Are you ready to discover fresh strategies that will turn your clinic's slowest month into your most energizing and productive one?

In this debut episode of 2026, Andrea and Taleesa are giving you tips on how you can transform January into an opportunity for growth and renewed energy for your medspa as you head into the winter season.

Join Andrea and Taleesa to get practical strategies for boosting morale, client engagement, and business strategy in the winter months.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Strategies to make January fun 5:23
Giveaways and creating a cozy atmosphere 17:20
Team engagement and mental health 26:11

Links:

Benable List:

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

From Burnout to Breakthroughs: What We Learned This Year

Fri, 26 Dec 2025 06:00:00 -0400

2025 is coming to an end and Andrea and Taleesa are taking a look at what they’ve learned this past year as business owners in this fun episode.

Join Andrea and Taleesa as they share some of the lessons they’ve learned from 2025, chat about new ways to grow your business while prioritizing what’s important, and give you real-life tips to make 2026 your best year yet!

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Recognizing what projects will bring you ROI 8:06
Why you should be celebrating small wins 13:23
Staying organized and focused with weekly meetings 17:30
Creating better boundaries 25:18

Links:

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/aesthetically-social-suite

The 12 Days of Medspa Success: Your Holiday Marketing Song (Without the Singing)

Thu, 18 Dec 2025 06:00:00 -0400

Have you been wondering what marketing and business strategies you can use to grow your business as we approach the new year?

Today, Andrea and Taleesa are giving you the 12 days of Christmas- Medspa edition. They’re going through the 12 things you should be doing to get a thriving and fully booked business going into 2026.

Listen to this fun seasonal episode to get 12 practical tips that will help you to elevate your esthetic practice so you can start the new year on the right step.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

How many emails you should be sending per year 8:48
Why you need to be doing professional photo shoots and how many you need to have 16:47
The nine essential marketing materials you need 31:12
Eleven automations every medspa needs 40:03

Links:

Estie Social Suite:

2026 Visibility Vault:

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

The Medspa Owner’s Wishlist: Little Luxuries That Make Work More Magical

Thu, 11 Dec 2025 06:00:00 -0400

Are you looking for creative ways to add a touch of luxury and festive charm to your medspa this holiday season?

In today’s episode, Andrea and Taleesa are sharing fun gift ideas for you and your clinic that can help create a luxurious feeling for your medspa so you can elevate the experience for both clients and your staff.

Join both Andrea and Taleesa for this episode to get practical ways to bring some extra luxury and joy to your medspa this holiday season.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Creating a luxurious atmosphere 4:59
Team gifts and break room improvements 9:49
How you can enhance the client experience 25:19

Links:

Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Turn December into Dollars: Your Last-Minute Medspa Gift Strategy

Thu, 04 Dec 2025 06:00:00 -0400

Have you been struggling with last minute gift ideas you can offer to your medspa clients this holiday season?

Today, Andrea and Taleesa are giving you 10 easy gift ideas for your esthetic practice and how you can market them effectively to capitalize on Christmas without added stress.

Listen to this seasonal episode to get practical advice on how you can offer something special to your clients this Christmas season and the last minute marketing strategies you can use to get these packages in front of your audience.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Stocking stuffer station 12:52
Couples or bestie package 16:26
Treatment sampler package 22:02
Marketing strategies for last minute sales 32:06

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Social Success Series Part 4: Engagement

Thu, 27 Nov 2025 06:00:00 -0400

Are you struggling to boost engagement on your Instagram and wondering how you can build a deeper connection with your audience while generating leads?

In today’s episode and fourth part of the Social Success Series, Andrea and Taleesa are chatting about different engagement strategies and the importance of engagement in social media marketing including how these strategies can lead to increased community building and stronger client relationships for your esthetic practice.

Join Andrea and Taleesa in this episode to get actionable steps for improving your Instagram engagement so you can grow trust and build community.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The importance of engagement on Instagram 2:35
Outbound engagement 5:28
Why you need to be replying to stories and DM’s 11:57
Manychat and increasing engagement 16:58
Common pitfalls that kill engagement 24:07

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Social Success Series Part 3: Reels

Thu, 20 Nov 2025 06:00:00 -0400

Do you want to learn how to master your Instagram Reels so you can attract more clients for your esthetic practice?

In today’s episode and third part of the Social Success Series, Andrea and Taleesa are talking about the essential components of creating high-converting Instagram Reels and why it’s so important to stay consistent while leveraging different types of Reels content across your profile.

Listen to this episode to get a blue print on what types of Reels you should be creating and how often you need to post so you can build trust and attract new clients to your practice.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The importance of a hook 10:49
Different types of Reels content 15:55
The secret sauce with algorithm and engagement 21:32
Audio strategies 25:59
Common Reels mistakes 29:59

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Social Success Series Part 2: Stories

Thu, 13 Nov 2025 06:00:00 -0400

Are you wondering how you can master your Instagram stories so you can transform the way your esthetic practice connects with clients?

In today’s episode and second part of the Social Success Series, Andrea and Taleesa are diving into how you can leverage your Instagram stories to showcase your brand’s personality and foster deeper connections with your clients.

Join both Andrea and Taleesa to learn actionable strategies for using Instagram stories to boost your engagement and grow your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The benefits of posting live stories 4:20
Types of different stories 7:14
Different story categories 29:22
Common story mistakes 39:55

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Social Success Series Part 1: Posts

Thu, 06 Nov 2025 06:00:00 -0400

Do you want to learn how to use your Instagram feed into a powerful marketing tool that attracts and engages your ideal clients?

In today’s episode, Andrea and Taleesa are chatting about the importance of using Instagram for your esthetic practice including why it’s so important to have professional posts on your feed and how you can uplevel your content by using the right mix of posts, captions, and content planning.

Listen to this first episode of the Social Success Series to learn how to professionally optimize your Instagram feed to attract and engage your ideal clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The importance of making your Instagram look professional and cohesive 3:10
Captions for SEO and how they can help with Google search results 20:40
Strategies for boosting posts 28:11
Why you always need a pinned post & what it should be 35:58

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Sustainable Success: Building a Business You Don’t Have to Do Alone

Thu, 30 Oct 2025 06:00:00 -0400

Have you been looking for ways you can gain support for your business and in your personal life so you can transform your practice without overwhelm?

Today, Andrea and Taleesa are talking about the importance of support in business and your personal life, including why it’s so important to delegate certain tasks to improve both efficiency and mental health.

Listen to this episode to learn practical strategies for getting essential support in your esthetic practice and your home, so you can prioritize your own well-being while growing your business at the same time.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Marketing support for your business 10:07
Why you should consider hiring an esthetician 17:41
The importance of in-home support 21:15
Making sure you have an emotional support system 35:15

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Treats, Not Tricks: Medspa Marketing That Brings Real Results

Thu, 23 Oct 2025 06:00:00 -0400

Are you curious about which marketing strategies are truly beneficial and which ones might be holding your business back?

Today, Andrea and Taleesa are chatting about recognizing and avoiding common pitfalls and “tricks” when marketing your medspa and the “treats” or effective marketing strategies you can use to make a difference in your practice.

Listen to this episode to get actionable advice on how to identify and move away from common marketing “tricks” that don’t deliver real results and how you can grow a stronger, more professional brand.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Some of the most common marketing “tricks” 4:50
Effective marketing strategies 24:35
How you can build a strong brand 31:30

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Part 3 Holiday Survival Series: The Magic Beyond Social Media & Email

Thu, 16 Oct 2025 06:00:00 -0400

Are you looking for new ways to make your esthetic practice stand out while building lasting connections with your clients this holiday season?

In today's part 3 of the holiday survival series, Andrea and Taleesa are talking about the importance of building deeper connections with your clients beyond social media and email. They're giving you creative and actionable marketing strategies to help your practice stand out during the holidays.

Join Andrea and Taleesa to hear practical tips for boosting client loyalty, increasing reviews, and making the holiday season enjoyable and successful for both your staff and clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Google reviews and thank you cards 7:10
Implementing fun and creative ideas into your clinic this holiday season 16:47
Local collaborations and community involvement 27:13
Engaging clients with gift ideas 32:55

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/booked-and-busy

Part 2 Holiday Survival Series: Jolly, Not Jumbled – Our Exact Formula for Content Creation

Thu, 09 Oct 2025 06:00:00 -0400

Have you been overwhelmed with the idea of marketing your esthetic practice during Black Friday and the holiday season?

In today's part 2 of the holiday survival series, Andrea and Taleesa are giving you a detailed step-by-step blueprint on how to market your medspa this Q4 so you can plan, batch and execute your marketing without overwhelm.

Listen to this episode to get an inside look at how you can organize and balance different types of content for maximum impact and reduced stress during Black Friday and December.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The importance of planning and batch creating content 3:11
Types of content and their importance 4:33
Black Friday promo and content strategy 17:20
Content strategy for December 24:37

Links:

Booked and Busy: Our Q4 Content Collection:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/booked-and-busy

Part 1 Holiday Survival Series: From Sleighs to Scrooges (Promos That Work & Don’t)

Thu, 02 Oct 2025 06:00:00 -0400

Do you need proven strategies to make your esthetic practice’s Black Friday and Christmas promotions more successful this holiday season?

Today, Andrea and Taleesa are giving you their most effective marketing strategies for Black Friday and Christmas, so you can plan ahead and avoid a stressful holiday season.

Join Andrea and Taleesa in this episode to learn proven ideas, common pitfalls, and practical tips to help you plan and execute a successful Q4.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The importance of staying focused and planning ahead 4:51
Black Friday gift card sale strategy 5:50
Challenges and missteps for Black Friday 12:49
Holiday promotion strategies 21:59
Challenges and missteps for Christmas 31:21

Links:

Booked and Busy: Our Q4 Content Collection:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/booked-and-busy

Boo-st Your Bookings: How to Book Out October with Spooky Season Specials

Thu, 25 Sep 2025 06:00:00 -0400

Are you looking for fun and effective ways to make your esthetic practice stand out and attract more clients this October?

In today’s episode, Andrea and Taleesa are giving you strategies for leveraging the spooky season to boost your bookings and bring in more business during October.

Listen to this episode before the Halloween season to get actionable tips you can do to make your medspa stand out so you can increase bookings and create a memorable experience for your clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Engaging your clients with fun employee contests 9:44
Special offers and incentives 11:12
Sponsoring a local haunted attraction in your community 24:17
Breast cancer awareness month 27:32

Links:

Booked and Busy: Our Q4 Content Collection:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Inbox Overload: How to Make Your Q4 Emails Stand Out

Thu, 18 Sep 2025 06:00:00 -0400

Are you looking for ways to make your email marketing stand out and drive results during the busiest season of the year?

Today, Andrea and Taleesa are discussing how you can create a consistent and effective email marketing strategy for your esthetic practice during Q4, including how to plan content and prepare for Black Friday.

Join Andrea and Taleesa to learn common pitfalls to avoid and practical tips for maximizing engagement and profitability when it comes to email marketing in Q4.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why consistency is key 5:16
Strategies and practical tips for your email marketing 12:43
What pitfalls to avoid 21:55
Promotional strategies for Q4 22:08

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

The Secret to Consultations That Sell Themselves

Thu, 11 Sep 2025 06:00:00 -0400

Having a well-structured consultation process for your medspa can transform both your client experience and the success of your esthetic practice.

In today's episode, Andrea and Taleesa are chatting about the importance of having a consistent process for consultations and sharing how you can create a seamless and client-focused consultation process for your own esthetic practice.

Listen to this episode to get practical tips for how you can improve client satisfaction and build trust with your client base through consultations.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why the consultation process is so important 2:50
Check-in process and the client experience 12:24
The consultation warm up 15:25
The importance of creating a physical treatment plan for clients and the follow up 23:59
Closing the consultation and aftercare 33:02

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

From Audit to Action: 15 Marketing Fixes Before the Holiday Rush

Thu, 04 Sep 2025 06:00:00 -0400

Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4?

Today, Andrea and Taleesa are sharing the 15 key marketing strategies you should audit to help boost your visibility, engagement, and results heading into Q4.

Join both Andrea and Taleesa to learn how to audit and optimize your esthetic practice’s marketing strategy across social media, email, your website, and your Google Business Profile so you can have a successful year end.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Your social media profiles 3:32
Making sure your email marketing is consistent and professional 22:03
Updating your website and utilizing seasonal content 33:36
Optimizing your Google Business profile 41:13

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Touchdowns & Tactics: What Football Can Teach You About Marketing

Thu, 28 Aug 2025 06:00:00 -0400

Have you ever wondered how the strategies and positions in football could help you win the game of marketing for your esthetic practice?

In today’s episode, Andrea and Taleesa are comparing football positions to marketing tactics and sharing how you can improve your overall growth and client loyalty through better marketing.

Listen to this fun episode to get tips on setting up a clear and practical marketing strategy for your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Offensive marketing strategies 7:20
Defensive marketing strategies 23:20
Marketing strategy and client loyalty 34:18
Understanding your market and staying competitive 38:42

Links:

Free Blog Guide: https://smithandcrawford.com/killer-blog

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Sweater Weather & Sold-Out Events: How to Make Fall Fun and Profitable

Thu, 21 Aug 2025 06:00:00 -0400

Have you been stuck in a rut when it comes to hosting fun and successful events at your medspa?

Today, Andrea and Taleesa are talking about the importance of hosting events in Q4 and sharing some of their favorite event themes for October, November, and December.

Join Andrea and Taleesa to learn tips for planning, promoting, and executing successful events including how you can leverage these opportunities for client retention so you can end 2025 with a bang.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why you should host events in Q4 2:29
Client retention and relationship building through events 6:26
Easy and fun event themes for the fall 9:26

Links:

Free Blog Guide: https://smithandcrawford.com/killer-blog

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

We’re Not Anti-Chat Anymore… But We’ve Got Rules

Thu, 14 Aug 2025 06:00:00 -0400

Are you curious how you can effectively—and safely—use ChatGPT and AI tools to enhance your marketing and business operations within your practice?

In today’s episode, Andrea and Taleesa are diving into some of the best ways you can use AI in your esthetic practice to enhance your marketing and content.

Listen to this helpful episode to get tips on how you can use AI for your business without becoming overly reliant and replacing your creativity.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Using AI and ChatGPT for your personal life 5:33
Using AI for your esthetic practice 15:35
How you can make sure you don’t become too reliant on AI for your marketing 26:53
What you should avoid using AI for in your business 30:05

Links:

Free Blog Guide: https://smithandcrawford.com/killer-blog

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

LaLa Land No More: The Weekly Agenda That Keeps Us Sane(ish)

Thu, 07 Aug 2025 06:00:00 -0400

Are you looking for a game-changing way to organize, connect, and boost productivity in your esthetic practice each week?

Today, Andrea and Taleesa are discussing the benefits of their weekly executive meetings, which have significantly improved their business productivity and organization, emphasizing consistent scheduling and a comprehensive agenda.

Join both Andrea and Taleesa as they give you the inside scoop to hosting your own executive meetings, including actionable steps and organizational tools to improve productivity and communication in your medspa.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Setting up consistent meetings with your team and sharing resources 9:10
Reviewing finances, distribution, and savings 11:32
Strategies for client follow-ups and maintaining team accountability. 17:03
Continuously refining your meeting processes for better results 27:14

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawfordstore.com/products/picture-perfect-photography-guide

Christmas in July: Because No One Wants to Black Out During Black Friday

Thu, 31 Jul 2025 06:00:00 -0400

Is the thought of owning a medspa during the holiday season stressing you out already?

Today, Andrea and Taleesa are sharing practical strategies for esthetic practice owners to prepare for the holiday season so you can have stress-free Q4 that maximizes your business potential while preserving your peace of mind.

Listen to this episode to get a roadmap for a lucrative Q4 holiday season that you can still enjoy without being overstressed and overwhelmed.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why it’s so important to plan ahead for the holiday season 3:25
Why early photo shoots matter 15:20
How your past successful promotions can help you for the holidays 30:05
Getting a head start on planning Q4 events now 37:50

Links:

Picture Perfect Photography Guide:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://shop.smithandcrawford.com/products/polished-profile

The SEO Glow-Up: Making Every Marketing Move Work Smarter

Thu, 24 Jul 2025 06:00:00 -0400

Are you struggling to get your med spa noticed online without spending a fortune on marketing?

In today’s episode, Andrea and Taleesa are giving you six creative and affordable SEO strategies to help your med spa get found online without spending thousands of dollars on marketing.

Join Andrea and Taleesa to learn some budget-friendly SEO tactics that will boost your visibility on Google and Instagram and attract more clients without breaking the bank.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

What is SEO and the Google update 5:15
How you can use client testimonials 20:44
Getting Google reviews 25:15
Optimizing your Instagram content and profile for SEO 32:04

Links:

$24 Profile Guide:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Be Our Guest… Disney Marketing Lessons You Didn’t Know You Needed

Thu, 17 Jul 2025 06:00:00 -0400

Have you ever wondered how Disney characters relate to your medspa’s marketing strategy?

Today, Andrea and Taleesa are talking about different marketing strategies using Disney characters as metaphors and talking about how you can leverage different marketing channels effectively for your practice.

Listen to this fun episode to gain insights into building a strong brand and discover how to approach your marketing with confidence and intentionality - all through the unique lens of Disney character traits.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Belle and email marketing 5:44
Rapunzel and video content 30:14
Mary Poppins and marketing materials 43:10
Woody from Toy Story as the perfect character for Google Reviews 47:37

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Make It a Hot Medspa Summer: Fun Ideas to Keep Clients Smiling

Thu, 10 Jul 2025 06:00:00 -0400

Are you looking for some fun ideas to keep your clients happy this summer?

In today’s episode, Andrea and Taleesa are giving you 10 fun and engaging summer specific ideas to use at your medspa so your clients' experience is memorable and enjoyable.

Join both Andrea and Taleesa to get some fun and actionable summer ideas to enhance your client experience so you keep clients coming back every season.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Offering a fun summer treat to your clients 6:54
Encouraging your clients to have fun and carefree while they are in your medspa 13:15
Giving your medspa a tropical feeling 15:05

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

We Put an Instagram Growth Challenge to the Test: Here’s What Worked (and What Didn’t)

Thu, 03 Jul 2025 06:00:00 -0400

Have you ever considered joining an Instagram growth challenge and you’re wondering if posting more will increase your followers?

Today, Andrea and Taleesa are going over their experience and results of the Instagram growth challenge they did on their Instagram business page including what worked for them and what didn’t.

Listen to this episode to learn valuable insights about content strategy, audience engagement, and why it’s so important to experiment in your marketing approach.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The Instagram growth challenge and what needed to be done daily 2:36
Challenge execution and initial results 6:00
Positives of the challenge 10:15
Negative aspects of the challenge 32:00

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

The Content System We Swear By: How We Keep Medspa Marketing Organized

Thu, 26 Jun 2025 06:00:00 -0400

Are you tired of spending hours struggling to create social media content?

In today’s episode, Andrea and Taleesa are breaking down their content system for aesthetic practices and talking about the importance of hiring a reliable assistant to manage social media content so you can focus on growing your practice.

Join both Andrea and Taleesa to get a step-by-step guide to outsourcing your social media and creating a monthly content strategy that works for you.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Challenges in hiring an assistant to help with social media 6:20
Planning and scheduling your content 14:25
Creating and approving content 31:20
Designing and finalizing content 44:10

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Organic, Boosted, or Paid? What Medspa Owners Really Need to Know

Thu, 19 Jun 2025 06:00:00 -0400

Are you tired of spending money on marketing strategies that don’t work for your medspa?

Today, Andrea and Taleesa are talking about the pros and cons of organic content, boosting, and using ads for your aesthetic practice.

Listen to this episode to learn which marketing strategy is the best fit for you and what will actually grow your aesthetic practice without wasting time and money.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Understanding organic content and the drawbacks 2:35
The positives and negatives of boosting posts 20:20
Using ads for your medspa 29:50

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

Help Wanted: Why Every Medspa Needs a Local Right-Hand

Thu, 12 Jun 2025 06:00:00 -0400

Are you drowning in daily tasks and wondering how to reclaim your time?

Today, Andrea and Taleesa are sharing the benefits of hiring local assistants for your medspa versus hiring a virtual assistant. They’re also giving you a list of tasks you can outsource once you hire your own assistant that will help you grow your business with ease and boost your efficiency.

Join Andrea and Taleesa in this episode to learn what you can outsource and how to find your perfect fit for an assistant.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why you should consider a local assistant instead of a virtual one 2:36
What you can outsource to your local assistant 10:16
How you can find your own local assistant 44:22

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

More Than a Pretty Page: The Website Opinions That Might Ruffle Feathers

Thu, 05 Jun 2025 06:00:00 -0400

Do you feel like your website isn’t converting clients like it should?

In today’s episode, Andrea and Taleesa are giving you their seven most controversial website opinions and sharing some of the common website issues they’ve seen when working with medspa clients.

Join Andrea and Taleesa to learn how to create a website that not only looks professional but also authentically represents your brand, engages potential clients, and stands out amongst your competitors.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Do you really need individual service pages? 13:36
How to make your personality shine on your website 18:25
Why avoiding stock images is so important and what you can do instead 25:40
Why you need to regularly update your website 27:00

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

The Summer Survival Series: Part 3 – Be a Community Pillar: Local Partnerships + Collabs to Grow

Thu, 29 May 2025 06:00:00 -0400

Do you want to transform your medspa’s marketing strategy and become a pillar in your community this summer?

In the final episode of their three-part series on the summer slow period, Talisa and Andrea are talking about the importance of forming local partnerships and how you can use these partnerships to build meaningful, long-term relationships with clients.

Listen to this info-packed episode to hear ideas on how you can find local partnerships, create community connections, and develop marketing strategies that go beyond traditional advertising to grow your practice.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The importance of community involvement when you’re a small business 12:19
Strategies for local partnerships 21:00
Social media and email collaborations 34:00
Hosting community events 35:30

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

The Summer Survival Series: Part 2 – Skincare Sale Secrets

Thu, 22 May 2025 06:00:00 -0400

Are you wondering how you can boost your revenue during the summer slow down season?

In this part-two of a three-part summer survival series, Andrea and Taleesa are giving you strategies for selling more skincare products including how you can provide personalized skincare recommendations that build trust and address specific skin concerns with your clients.

Join both Andrea and Taleesa to learn methods to increase your summer income by selling more skincare products through targeted marketing and client-focused approaches.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Boosting ticket value and client retention 5:20
Creating skincare bundles 8:00
Selling additional items with aftercare 16:15
Charity promotions with skincare bundles 23:20

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

The Summer Survival Series: Part 1 –Membership Plays That Work

Thu, 15 May 2025 06:00:00 -0400

Are you wondering how you can continue to generate consistent income this summer?

In this episode 1 of a 3 part series, Andrea and Taleesa are giving you strategies to boost your revenue during the summer slow period, specifically focusing on the benefits of memberships and recurring revenue.

Join both Andrea and Taleesa to learn the different types of memberships, including the best ways to market them to your audience.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Benefits of offering memberships 4:10
Different types of memberships 7:20
Marketing and promoting your membership 28:15

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Snap, Show, Sell: The Secret to Perfect Before & After Photos

Thu, 08 May 2025 06:00:00 -0400

Have you ever wondered how you can use your before and after images to make potential clients run to book a treatment instead of scroll past?

In this episode, Andrea and Taleesa are diving deep into the art of creating show-stopping before and after images that can transform your practice's marketing strategy.

Join both Andrea and Taleesa to learn the steps to creating compelling visual proof of your aesthetic treatments that will have clients booking appointments on the spot.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Challenges and examples of effective before and after images 4:00
How you can make sure you are getting the before and after shots from clients 25:40
Maintaining professionalism and respecting your clients privacy 39:50

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Content That Clicks: How to Turn Followers into Ride-or-Die Fans

Thu, 01 May 2025 06:00:00 -0400

Have you been wondering what you can add to your content to turn your followers into your biggest fans?

In this episode, Andrea and Taleesa are giving you clear strategies for improving your social media marketing, so you can create and foster a community with your followers.

Join both Andrea and Taleesa to learn how to create a memorable online community so you can keep your followers coming back for more.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

How you keep your account memorable 4:18
Naming your audience 8:46
Starting a series to keep people engaged 34:00

Links:

Episode Transcript: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/aesthetically-membership

Cue the Confetti! Our 50th Episode Marketing Celebration!

Thu, 24 Apr 2025 06:00:00 -0400

Today we’re celebrating the 50th episode of the podcast!

In this special episode, Andrea and Taleesa are giving you 50 rapid-fire marketing tips they’ve learned over the years for aesthetic practice owners, covering everything from social media strategies and branding to client relationships and business growth.

Listen to this milestone episode to get actionable insights to help you improve your marketing approach and build a more successful med spa business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Keeping consistent with before and after photos 6:10
Using handouts in your skincare bags to promote events 8:50
Being cautious about influencer partnerships 53:20

Links:

Grab our Guide: https://smithandcrawford.com/50

Episode transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Words That Work: The Art of Selling Medspa Services with Ease

Thu, 17 Apr 2025 06:00:00 -0400

Are you in a rut when it comes to marketing your medspa?

Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can balance educational content with entertainment to attract your ideal clients and keep them coming back for more.

Listen to this episode to get all the inside tips for making your content engaging and relatable beyond just traditional educational posts.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Romanticizing your services 2:50
Creating relatable content for your clients 17:40
Creative content ideas for medspas 24:45

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Likes Don’t Pay the Bills: The Vanity Metrics That Actually Matter

Thu, 10 Apr 2025 06:00:00 -0400

Are you wondering if your social media and email marketing efforts are actually working?

Today, Andrea and Taleesa are talking about the importance of understanding social media and email marketing metrics for your medspa business and breaking down the numbers.

Listen to this episode to get a better understanding of your analytics, what you should be aiming for and why you should be focusing on consistency and quality content.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Engagement rates on social media platforms 3:50
Follower growth and vanity metrics 36:35
Email marketing metrics: click through rate and open rate

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Is It Your Marketing… or Your Medspa? Fixing Hidden Barriers to Growth

Thu, 03 Apr 2025 06:00:00 -0400

Do you want to create a memorable experience that keeps your clients coming back on repeat?

In today’s episode, Andrea and Taleesa are giving you tips on growing your Medspa business beyond just marketing, and emphasizing why client retention is so important when it comes to growing your practice.

Join both Andrea and Taleesa as they dive into the insights of growing your business beyond traditional marketing strategies and what you can do to make sure your clients keep coming back.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why you need to focus on client retention 3:50
The importance of having user friendly tech 16:10
Building relationships with your clients 35:40

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

From Prep to Post: The Secret to Flawless Medspa Photoshoots

Thu, 27 Mar 2025 06:00:00 -0400

Is the thought of having a professional photoshoot giving you anxiety?

Today, Andrea and Taleesa are talking about the importance of professional photo shoots, including why you should be prioritizing organic photos over stock images in your Medspa marketing. They’re also giving you their 10-step process for making sure you have a successful photo shoot, so you can get the most out of your time and money.

Listen to this episode to get your step-by-step guide that will help take the mystery and anxiety out of professional photography.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Finding a local photographer that fits your budget and style 3:55
How you can use Pinterest to help with your inspiration 11:28
Tips for being comfortable during the shoot 33:40

Links:

Photography Guide: https://smithandcrawford.com/photography

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Don’t Ghost Google: SEO Basics Every Medspa Should Know

Thu, 20 Mar 2025 06:00:00 -0400

Does the idea of using SEO for your business confuse you?

In today’s episode, Andrea and Taleesa are talking about the importance of using Search Engine Optimization for your med spa, including how to use it correctly and practical tips on creating balance between SEO and user experience for your clients.

Join both Andrea and Taleesa to learn how to start using SEO the right way and how you can avoid some of the common pitfalls of using SEO.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

SEO strategies and common misconceptions 5:33
Evaluating SEO performance and red flags 6:45
SEO strategies for beginners 40:00

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Stop and Smell the Conversions: Q2 Strategies You Need

Thu, 13 Mar 2025 06:00:00 -0400

Are you wondering what you should be doing with your content as the new quarter starts?

Today, Andrea and Taleesa are giving you some Q2 content ideas for your aesthetics practice, including fun themes you can use to get your audience engaged. They’re also giving you some practical tips for making content easy.

Join both Andrea and Taleesa in this fun episode to learn how you can take your content to the next level without stress.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Content themes and awareness months 4:50
How you can use the spring season in your content 13:45
Stories and the importance of engagement in stories 17:03

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

More Glow, More Dough: The Secret to Smart Add-On Services

Thu, 06 Mar 2025 06:00:00 -0400

Have you been wondering how you can increase your sales without sounding like you’re constantly trying to upsell?

Today, Andrea and Taleesa are giving you smart strategies for increasing your sales by bundling services for clients and how you can use your marketing to highlight client outcomes.

Join both Andrea and Taleesa in this episode to learn how you can add value without compromising profitability and bundle services.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Enhancing client results with add on services 5:46
Overcoming upselling challenges 13:15
Targeting specific client needs 32:47

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

That Time We Almost Had to Touch Grass: 4 Lessons we Learned from the Almost TikTokpocalypse

Thu, 27 Feb 2025 06:00:00 -0400

Were you freaking out when TikTok shut down?

In today’s episode, Andrea and Taleesa are chatting about the impact of the temporary TikTok ban and sharing the lessons they learned from it, including what you can do to make sure you’re building connections and community offline.

Join both Andrea and Taleesa to learn how you can diversify your marketing approach so you’re not dependent on social media or any one platform.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Building a local strategy 12:38
Authentic community building 20:49
Adapting to changing trends 32:40

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Marketing Math: Why You Can’t Have It All (But You Can Get Close)

Thu, 20 Feb 2025 06:00:00 -0400

Are you wondering what you should prioritize when it comes to your marketing?

Today, Andrea and Taleesa are talking about balancing time, quality, and cost when it comes to marketing your aesthetic practice and how to make sure you're prioritizing what matters in your marketing.

Join both Andrea and Taleesa in this episode to learn how to develop an effective marketing strategy that aligns with your practice's needs and resources.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Scenarios of prioritizing time, quality and cost 9:32
How you can reduce time and content errors 24:37
The importance of quality content 25:50

Links:

Join the challenge: https://smithandcrawford.com/byoc

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Don't Lose Your ASSets: The Business Essentials Medspas Can’t Afford to Borrow

Thu, 13 Feb 2025 06:00:00 -0400

As a medspa owner, it's essential to own the core assets that represent your business.

Today, Andrea and Taleesa are diving into the importance of maintaining control over key elements like your website, branding materials, professional photography, marketing collateral, and social media management and why you need to make sure you own these assets.

Join both Andrea and Taleesa in this episode to learn why it’s so important to make this essential investment in your business so you can stand out amongst your competitors.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Importance of owning your branding materials 10:16
Professional photography 23:45
Owning your marketing materials 24:15

Links:

Join the challenge: https://smithandcrawford.com/byoc

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/influencer

Pixel Perfect: Monthly Website Musts

Thu, 06 Feb 2025 06:00:00 -0400

Is your medspa website feeling a little stale?

Today, Andrea and Taleesa are giving you all the tips on what you need to be including on your website and explaining why it’s so crucial to keep it updated and looking fresh for your potential clients.

Join both Andrea and Taleesa in this episode to make sure your website makes a great first impression and attracts new clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why you should be updating your website regularly 1:57
Photo shoots and using them on your website 19:17
The importance of using before and after photos 32:01

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/influencer

"Reel" Talk: 8 Creative Ideas Medspa Owners Won’t Dread Making

Thu, 30 Jan 2025 06:00:00 -0400

Have you been stumped on what you should be including in your reels?

In this episode, Andrea and Taleesa dive into different reel ideas you can use to create engaging and fun content for your social media so you can build trust and engagement with your audience.

Join both Andrea and Taleesa for this episode to learn how you can keep your social media followers coming back for more and create fun, relatable videos.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Product comparison reels 3:20
Clinic contest 14:10
Using video testimonials 20:53

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/influencer

From Gloom to Bloom: 5 Local Campaign Ideas to Melt Away the January Blues

Thu, 23 Jan 2025 06:00:00 -0400

Are you looking for a way to drive your engagement this season?

Today, Andrea and Taleesa are going over five different marketing campaigns you can use for your medspa to boost engagement during the winter months.

Listen to this episode to get ideas for collaborating with other local businesses and influencers so you can create a unique experience while engaging with your local community and clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Collaborating with local businesses 6:10
Using Valentines day to collaborate 12:46
Working with local influencers 16:15

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

From Live to Thrive: 20 Story Ideas to Engage Your Medspa Audience

Thu, 16 Jan 2025 06:00:00 -0400

Have you been struggling with what to post on your social media stories?

Today, Andrea and Taleesa are giving you live story ideas that you can use with your medspa during the month of January to help your followers that may be suffering from the post-holiday blues and a lack of motivation.

Join both Andrea and Talessa to learn how you can engage and build a personal connection with your social media followers and encourage them to get excited about skincare.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The importance of consistent live stories 1:56
Sharing New Year's resolutions 3:13
Winter skincare and mask safety 13:09
Beating the winter blues and eyecare 20:05

Links:

Grab your free story ideas: http://smithandcrawford.com/125-story-ideas

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

4 Steps to Success: Your Medspa’s Roadmap to a Stellar Year

Thu, 09 Jan 2025 06:00:00 -0400

If you’ve ever wanted to know exactly what you need to do for marketing your medspa in this upcoming year, then this episode is for you.

Today, Andrea and Taleesa are outlining a four-step plan to create a yearly marketing plan for your medspa in 2025 so you can have a cohesive framework for your marketing.

Join both Andrea and Talessa to learn how to get a solid and planned foundation in place to set your business up for success this year.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Monthly themes 3:28
Thinking outside of the box for events 11:10
Why you should plan your photo shoots ahead of time 15:13
Creating and planning cohesive content that aligns with your monthly theme 34:00

Links:

Grab your free story ideas: http://smithandcrawford.com/125-story-ideas

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

2025 Medspa Resolutions: Because Your Business Deserves a Glow-Up Too

Thu, 02 Jan 2025 06:00:00 -0400

What New Year’s resolutions have you made for your medspa?

In this first episode of 2025, Andrea and Taleesa are going over 9 important New Year's resolutions for aesthetic practice owners to focus on as they go into this upcoming year, including improving your content strategy and stepping up your email marketing campaigns.

Join Andrea and Taleesa in this episode to learn how you can start this new year off right and attract new clients while nurturing your current ones.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Planning your content ahead 3:40
Why 2025 should be the year you start hosting events 20:00
Setting realistic goals 31:04
Picking a word for the year 35:25

Links:

Grab your free story ideas: http://smithandcrawford.com/125-story-ideas

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://www.forbes.com/advisor/business/software/email-marketing-statistics/

Your Medspa’s Hidden Goldmine: The Power of Email Marketing

Thu, 26 Dec 2024 06:00:00 -0400

Are you utilizing the power of email marketing when it comes to your medspa?

Today, Andrea and Taleesa are diving into email marketing and emphasizing how important it is to utilize your email list and how using email puts your medspa at a competitive advantage.

Join Andrea and Taleesa in this episode to learn how personalization, value, and consistency in your email campaigns can build client relationships and grow your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

ROI and email marketing costs 6:10
Why owning an email list is important and how it’s better than social media 13:00
Infusing your personality and value into emails 23:54
Email marketing as a personal connection tool 31:30

Links:

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Inbox Magic: 5 Essential Email Automations for Medspa Success in 2025

Thu, 19 Dec 2024 06:00:00 -0400

Are you stuck on what you should be sending clients when it comes to email marketing?

Today, Andrea and Taleesa are talking about the importance of email marketing and sharing the essential email automations you need to be sending out to engage your clients so they keep coming back for more.

Join Andrea and Taleesa to learn everything you need to be including in your email marketing and hwo you can implement these automations to streamline their business and improve your client engagement.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

What you should be including in your welcome sequence 4:39
The importance of appointment reminders 9:47
How rebooking reminders can help your business grow 16:41
Why you should have email response automations 21:40

Links:

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Medspa Marketing Stocking Stuffers: Materials Santa (Or You) Need to Gift Yourself This Year!

Thu, 12 Dec 2024 06:00:00 -0400

Have you been looking for the perfect gift for yourself this Christmas?

Today, Andrea and Taleesa are sharing 10 marketing materials you can gift yourself this holiday season that will help elevate your medspa and create an amazing experience for your clients.

Listen to this episode to learn which essential promotional tools you can use to upgrade your business and enhance your aesthetics practice.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The importance of having a service menu 10:00
Adding a personal touch with physical gift cards 20:00
How you can encourage Google reviews 24:00
Immediate vs. long term results 15:51

Links:

Email us for the free guide: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Investing in Google Ads? 10 Things Every Medspa Owner Should Know First

Thu, 05 Dec 2024 06:00:00 -0400

Have you been wondering if using Google Ads is right for your medspa?

Today, Andrea and Taleesa are going over 10 key points about Google Ads, and emphasizing both the benefits and drawbacks for medspa owners. They’re diving into why you should consider hiring a professional, a realistic budget and expectations for business owners.

Join both Andrea and Taleesa in this episode to learn how Google ads can be an effective way to reach potential customers who are actively searching for your services and how you can make sure you’re doing it strategically.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The benefits and potential drawbacks of Google ads 1:52
Cost and budget consideration 7:27
SEO vs. Google ads 8:55
Immediate vs. long term results 15:51

Links:

Email us for the free guide: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Merry & Bright: Festive Ways to Bring Holiday Cheer to Your Medspa

Thu, 28 Nov 2024 06:00:00 -0400

Are you looking to bring some holiday cheer into your medspa this season?

As Christmas time approaches, Andrea and Taleesa are giving you 12 fun and creative ways you can bring the seasonal fun into your esthetics practice so you can enhance your clients experience while sharing your holiday spirit with them.

Join both Andrea and Taleesa in this episode to learn how you can make your medspa stand out this holiday season.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The dual benefit of holiday activities at your medspa 3:42
Incorporating community engagement with your holiday spirit 8:35
Creating fun and engaging experiences for clients 12:09
The importance of decorating 17:21

Links:

Email us for the free guide: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Meta Ads: Miracle or Mess? A Medspa Owner’s Guide to Success

Thu, 21 Nov 2024 06:00:00 -0400

Have you been wondering if you should start running social media ads for your medspa?

Today, Andrea and Taleesa are sharing the ins and outs of Meta ads and emphasizing the importance of understanding costs, strategies and lead quality. They’re also talking about why you should consider hiring a professional for running your social media ads.

Join Andrea and Taleesa in this episode to learn if running ads on Meta is right for your medspa and how you can make sure you set realistic expectations before starting.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Cost considerations of Meta ads 1:51
How you can make sure you choose the right professional to help 20:35
Setting realistic expectations for ad campaigns 35:00
The role of contracts and considerations 41:42

Links:

Contact us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

The Event Edge PART 2: Action Steps for an Unforgettable Medspa Event

Thu, 14 Nov 2024 06:00:00 -0400

Have you ever wondered what the exact steps are you need to take to make sure your event is successful?

Today, Andrea and Taleesa are diving into the 2nd portion of how you can host an event for your medspa and giving you the action steps you can take to have a memorable and profitable event.

Listen to this episode to get the blueprint you need to make sure your event goes off without a hitch, brings in new clients and creates a memorable experience for everyone.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

What you should be doing 2 months before the event to prepare 2:39
Building excitement for your event 8:39
What you need to do a week before the event 13:26
Ensuring a successful experience the day of 19:41

Links:

Contact us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

The Event Edge PART 1: Why Hosting is the Heartbeat of Business Growth

Thu, 07 Nov 2024 06:00:00 -0400

Today, Andrea and Taleesa discuss the importance of hosting quarterly events for esthetic practices, and how it can help businesses generate significant cash injections and build new client relationships.

Join Andrea and Taleesa and they highlight the benefits of hosting events for your business and how it can help you bring in more revenue and also foster a sense of community. .

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why you should be hosting quarterly events 2:31
Normalizing services and building trust 11:10
Establishing expertise 17:10
Building community 20:32

Links:

Contact us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

The Villains of Marketing: Tricks That Haunt Your Business

Thu, 31 Oct 2024 06:00:00 -0400

In today’s Halloween themed episode, Andrea and Taleesa are talking about common marketing mistakes they see med spa's make and relating them to popular movie “villains.” They're also giving you some tips on how you can make sure you can avoid becoming these villains this Halloween!

Listen to this fun episode to hear some mistakes you might be making and how you can avoid them.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The importance of being approachable and not making fun of clients 9:24
Making sure you’re engaging with followers and not ghosting your audience 17:47
Showing your face and personality in marketing 20:57
The importance of fair and transparent agreements 25:45

Links:

Contact us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

The Naughty and Nice List for Medspa Owners: How to Sleigh Q4

Thu, 24 Oct 2024 06:00:00 -0400

Are you wondering how you can end this year on a high note with the holiday season?

Today, Andrea and Taleesa are diving into all of the do’s and don’ts for medspa owners during the holidays and giving you all of the strategies you need for a successful Q4.

Join both Andrea and Taleesa for this episode as they give you a blueprint for holiday success.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Looking at your past successes and repeating promos 6:32
Making sure your clients can benefit from the promo 9:29
Planning in advance 18:10
Making sure you can still enjoy your holiday season 21:49

Links:

Contact us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

We've Been Courting for A While Now...Ready to Go Steady?

Thu, 17 Oct 2024 06:00:00 -0400

On today’s episode, Andrea and Taleesa are giving you the inside scoop on how you can work with Smith and Crawford Company including the details of their three main offerings: branding, websites, and memberships.

Join Andrea and Taleesa in this important episode to learn how you can work with them and how your business could benefit from Smith and Crawford Company.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The branding process and client experience 7:00
Websites and the importance of user experience 12:50
The membership and content creation 20:30

Links:

Contact us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/aesthetically-membership

Fixing the Flaws: 3 Mistakes Medspa Owners Must Avoid

Thu, 10 Oct 2024 06:00:00 -0400

Are you wondering what pitfalls you should avoid when first opening your med spa?

Today, Andrea and Taleesa are going over some of the most common mistakes they see new med spa owners make, why these mistakes can be detrimental and how you can avoid making them.

Listen to this episode to learn how you can build a strong brand identity and grow your business the right way from the start.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why you should avoid over-investing in technology 2:40
How you can have a strong brand identity 9:00
Why you need to focus on your speciality 21:45

Links:

Contact us: hello@smithandcrawford.com

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

No Face, No Problem: Illuminate Your Online Presence as an Introvert.

Thu, 03 Oct 2024 06:00:00 -0400

Are you an introverted med spa owner and you’re not sure what content to post on your social media or if you need to be showing your face?

Today, Andrea and Taleesa are discussing strategies for creating engaging social media content without showing your face and providing tips for how you can leverage engagement tools on Instagram while highlighting your products and services.

Join both Taleesa and Andrea in this informative episode to learn how you can create fun, appealing content that still showcases your personality without showing your face.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Using engagement tools without showing your face 3:31
Making your reels informative and professional 26:10
Collaborating with other clinicians 26:25
Leveraging your email marketing to stand out from the crowd 29:50

Links:

125 Story Ideas: http://smithandcrawford.com/125-story-ideas

Contact us: hello@smithandcrawford.com

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/aesthetically-membership

Polish Your Presence: The 10 Mistakes You Can’t Afford to Make on Your Website

Thu, 26 Sep 2024 06:00:00 -0400

If you’ve been struggling with optimizing your website and bringing in sales, then this episode is for you!

Today, Andrea and Taleesa are going over the top 10 mistakes that you could be making on your website, why you can’t afford to make them and how you can fix them to turn your website into a lead generator.

Join Taleesa and Andrea in this informative episode to learn everything you need to get your website looking cohesive and bringing in return visits. .

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Quality and transparency in website builds 6:07
Implementing effective copy 12:38
Making sure you are legally compliant on your website 17:55
SEO and email marketing and why you need them 27:15
One of the biggest mistakes you could be missing with Google 35:30

Links:

Website Guide:

http://smithandcrawford.com/10-mistakes

https://smithandcrawford.com/aesthetically-membership

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Branding Beyond the Logo: Why Its the Starter Pack For a Brand Identity

Thu, 19 Sep 2024 06:00:00 -0400

Have you been struggling with building a brand identity for your med spa?

Today, Andrea and Taleesa are diving into the importance of branding in the med spa industry, and emphasizing the need for cohesive branding across all of your social platforms as well as in your physical storefront. They’re chatting about why you need to have a custom logo and how having unique elements can help you stand out.

Join Taleesa and Andrea in this episode to learn how you can build your brand identity and elevate your brand to create a high-end, luxury experience for your clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why you should have multiple variations of your logo 4:02
Using textures and other unique elements to elevate your brand content 9:51
Owning your branding assets and having a brand guide 21:30
The importance of having branded photography 31:36

Links:

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/aesthetically-membership

Slimming the Competition: How to Make Your Weight Loss & Wellness Membership Thrive

Thu, 12 Sep 2024 06:00:00 -0400

Are you a med spa owner who’s been wondering how you can market your weight loss membership effectively?

In today's episode, Taleesa and Andrea are talking about offering weight loss and wellness memberships in med spas, the importance of giving comprehensive support to your clients when they’re going through the program and how you can market your membership to new clients.

Join Taleesa and Andrea to learn how to make a content marketing strategy for your weight loss membership and how you can showcase client transformations and provide nutritional guidance so your potential clients feel comfortable.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The challenges and opportunities for weightloss and wellness programs 2:57
Content strategy for weight loss programs 12:23
Compliance and consistency in marketing 25:38
The weight loss and wellness marketing membership 30:01

Links:

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://aestheticallymarketing.circle.so/checkout/weight-loss-and-wellness

https://smithandcrawford.com/aesthetically-membership

Stop the Scroll: Post with Purpose or Get Lost in the Feed

Thu, 05 Sep 2024 06:00:00 -0400

Have you ever been stuck on what you should or shouldn't be posting on your social media accounts?

In today's episode, Taleesa and Andrea are diving into the most effective and ineffective Instagram strategies for med spa accounts including what you need to be posting to gain connection with your followers and what you should avoid sharing.

Join Taleesa and Andrea to get all of your questions about Instagram content answered.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

3 things not to post on Instagram 3:35
What you should be posting on Instagram 17:27
The importance of personal stories and emotional connection 25:47

Links:

http://smithandcrawford.com/ig-profile-perfector

https://smithandcrawford.com/aesthetically-membership

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

The Algorithm Isn't Your Friend: Build a Content Calendar That Forces Its Hand

Thu, 29 Aug 2024 06:00:00 -0400

Building a content calendar is key for attracting a new client base. But how often do you post and on what social media platforms should you focus on?

Today, Taleesa and Andrea are chatting about content strategy for esthetic practices, and emphasizing why it’s important to have a clear strategy and to diversify when marketing.

Listen to this episode for the details about where and how often you should be posting and what tech you need to make your life easier and less overwhelming.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Tech needed and the importance of using Canva Pro 2:45
Which social media platforms you should be using 7:43
Email marketing and automations 14:09
SMS messaging and strategic use 23:41
Posting frequency 25:20

Links:

https://smithandcrawford.com/content-calender

https://smithandcrawford.com/aesthetically-membership

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Stop Discounting Your Worth: Build Promotional Packages That Get Results, Not Just Sales

Thu, 22 Aug 2024 06:00:00 -0400

Do you want to create captivating promotional packages that help you stand out from your competition?

Today, Taleesa and Andrea are discussing the importance of having promotional packages as a Med Spa, and emphasizing why you should be focused on results rather than just discounts so you can create a base of loyal clients.

Join Taleesa and Andrea in this value-packed episode to learn how you can create effective custom packages that bring in long-lasting ideal clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why you need to focus on results rather than just the monetary discount 1:40
The benefits of having multiple modalities in a package 14:10
Using creative themes in promotional packages 14:30
How using constant promotions can affect your margins 31:40

Links:

https://smithandcrawford.com/aesthetically-membership

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Boss-Level Blogs: How to Command ChatGPT for Top-Tier Content

Thu, 15 Aug 2024 06:00:00 -0400

Have you been thinking about using ChatGPT for business content but you’re not sure how to use it?

On today’s episode, Taleesa and Andrea are chatting about the significance of blogging for SEO and why it’s so important to create valuable content that addresses the needs of your target audience. They’re also chatting about how you can use Chat GPT for generating high-quality blog content.

Join Taleesa and Andrea to learn more about how you can start utilizing this important feature to grow your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why you should consider hiring a professional for SEO content 6:20
The pros and cons of using ChatGPT for blogs 9:19
The benefits of using ChatGPT for blog posts and how you can use it 11:20

Links:

https://smithandcrawford.com/killer-blog

https://smithandcrawford.com/aesthetically-membership

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Your Face, Your Brand-Why Going Live is the Secret Sauce You're Missing

Thu, 08 Aug 2024 06:00:00 -0400

Have you been holding back from showing up on your Instagram stories because you’re not sure what to post?

Today, Taleesa and Andrea are talking about the importance of using Instagram stories and showing your face to build a connection and establish trust with your audience. In this episode, they’re providing tips on how you can fit stories into your busy schedule, overcome self-doubt and come up with engaging content.

Join Taleesa and Andrea to learn more about how you can start utilizing this important feature to grow your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

How you can fit Instagram stories into your busy schedule 7:47
Ideas for stories content that will help clients see you as relatable 19:09
Seasonality in content creation 21:37
The importance of consistency and using a scheduling tool 30:09

Links:

http://smithandcrawford.com/125-story-ideas

https://smithandcrawford.com/aesthetically-membership

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Optimizing your Instagram Account

Thu, 09 May 2024 06:00:00 -0400

Have you been wondering how you can step up your Instagram account so it’s attracting your perfect clients?

Today, Taleesa and Andrea are diving into the topic of optimizing your Instagram account from start to finish so you can use your profile to attract clients and showcase your services and expertise. They’re sharing all of the essential elements for a med spa’s social media profile.

Join Andrea and Taleesa as they give you a step-by-step guide on making your Instagram profile clear and engaging and how you can make intentional content that will bring new clients easily.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Beginner friendly Instagram optimization 1:49
Using SEO on your profile 3:14
How to show your personality on your profile 8:09
Diversifying content on your profile 22:03
Making your profile look high-end 42:35

Links:

Email us: hello@smithandcrawford.com

https://smithandcrawford.com/

https://www.instagram.com/smithandcrawfordco

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Part 3 of SCC Method - Throne of Influence: Crown Yourself as the Ultimate Community Leader

Thu, 02 May 2024 06:00:00 -0400

On today's episode, Taleesa and Andrea are sharing the third of their 3 part series- The Seekers, Clients and Community Method.

In this episode, they’re sharing the details on why being an active part of your community and building community partnerships with other local businesses is so important to the success of your med spa. Taleesa and Andrea talk about finding the perfect local businesses to partner with and how you can build personal connections with them to benefit you both.

Join Taleesa and Andrea in the final part of this series to learn how you can use local businesses as referral sources to get more clients while also establishing yourself as a pillar in your community.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Which businesses you can partner with for mutual benefit 3:27
Building relationships with medical professionals for growth 12:28
Nurturing these partnerships 22:57
Hosting events to build community and attract clients 29:07
Finding local influencers to grow your businesses community aspect 34:16

Links:

https://smithandcrawford.com/

https://www.instagram.com/smithandcrawfordco

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Part 2 of SCC Method - Client Conversion: Turning Casuals Into Clientele for Life

Thu, 25 Apr 2024 06:00:00 -0400

Today, Taleesa and Andrea are sharing the second part of their 3 part series where they talk about their Seekers, Clients and Community Method.

In this episode, they’re diving into how you can nurture your existing clients through email, social media marketing and SMS marketing. They also highlight the benefits of providing value and education to subscribers and how you can build trust through education.

Join Andrea and Taleesa in this part of the series to learn about how you can market your business effectively and nurture your current clients, so they keep coming back.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Intentional and education email marketing 5:25
Professional and personal content on social media and how to balance the 2 15:15
Being intentional with SMS marketing 24:20
How memberships can lead to a sense of exclusivity 33:45
How hosting events can enhance your credibility 36:05

Links:

https://smithandcrawford.com/

https://www.instagram.com/smithandcrawfordco

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Part 1 of SCC Method: The Seeker's Seduction: Hooking Those Hunting for Your Services

Thu, 18 Apr 2024 06:00:00 -0400

Today, Taleesa and Andrea are diving into the first part of a 3 part series where they’ll be teaching about their proprietary Seekers, Clients and Community method which they’ve used to successfully help med spa owners grow their online presence and business.

They’re chatting about strategies you can use to enhance your online presence like SEO, Google ads, and website optimization so you can attract your seekers including what you should leave to the experts.

Join Andrea and Taleesa in each part of this series to learn about how you can uplevel your presence, attract your ideal clients and make sure you’re making a lasting first impression on your seekers.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

What is a seeker and how you can attract your seekers 1:55
Google vs. social media ads and when hiring an expert is key 4:00
SEO strategies for med spas 13:42
Getting and boosting your Google reviews 25:30
Why website optimization is so important 34:00

Links:

Grab our freebie:

https://smithandcrawford.com/killer-blog

https://smithandcrawford.com/

https://www.instagram.com/smithandcrawfordco

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Video Content Strategy: Mastering your Instagram Reels and Tiktok Videos

Thu, 11 Apr 2024 06:00:00 -0400

Today, Andrea and Taleesa are joined by video content creator and strategist

Meredith Krueger, who has been working with Smith and Crawford company since 2023. Meredith talks about her own experience growing her pet account to over 40,000 followers and shares her insights on creating engaging content for platforms like Instagram and TikTok.

If you’ve been wondering how you can start implementing video strategy into your social media, listen to this episode and the tips Meredith has for growing your content with impactful videos.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

How Meredith was able to grow her pet account to 40k followers on Instagram 2:38
How Meredith was able to transition to reels and start creating video content 5:00
Breaking out of your comfort zone 7:30
Trending audio and how to use it effectively 12:09
Creating easy and engaging social media reels for med spas 18:53
Video content: what to show and what to avoid 23:51

Links:

Connect with Meredith and follow her pug page: https://www.instagram.com/thispugslife/

https://smithandcrawford.com/

https://www.instagram.com/smithandcrawfordco

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

From Dominated to Dominant: Strengthening Your Business through Local Partnerships.

Thu, 04 Apr 2024 06:00:00 -0400

Are you stuck when it comes to growing your practice through local partnerships?

On today's episode, Taleesa and Andrea are talking about how esthetics businesses can build strong, mutually beneficial relationships with other local businesses to drive growth. Andrea shares the details of where to look for partnerships, how to nurture those relationships and the importance of being involved in your community to make a lasting impact on your business.

Join Andrea and Taleesa in this info-packed episode to learn how you can tap into your existing network and focus on organic relationship building to grow your practice.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

What businesses could be great for local partnerships 4:30
Where to find potential local partners 10:37
How to build and nurture partnership relationships 12:09
Hosting joint events and hosting joint giveaways to build partnership 15:39
Collaborating with local businesses on Instagram and social media 23:04

Links:

https://smithandcrawford.com/

https://www.instagram.com/smithandcrawfordco

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Tip and tricks for a Successful Branded Photography Session

Thu, 28 Mar 2024 06:00:00 -0400

Hiring a professional photographer for branded photos can make a huge difference in your marketing and image.

Today, Taleesa and Andrea are chatting about the importance of hiring a professional photographer to create branded photography for your aesthetics businesses. They’re providing tips on how you can find the perfect photographer and how you can make sure you get the exact photos you’ve envisioned.

Join Andrea and Taleesa in this episode to learn how you can prepare for your branded photo shoot and how this investment can benefit your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Why hiring a confident photographer is important 3:46
The average cost of a photographer 5:56
Trading photography for services and how it can be a win-win 7:47
Ideas for shots you should take during a branded photo shoot 10:07
How you can search for and find photographers 16:47

Links:

https://smithandcrawford.com/

https://www.instagram.com/smithandcrawfordco

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

TikTok Talk: Cutting through the Cringe to Cash In

Thu, 21 Mar 2024 06:00:00 -0400

Have you been thinking about starting to share content on TikTok but you’re not sure what to post or how to start?

Today, Taleesa is sharing her experience of gaining over 23,000 followers on TikTok in six months through consistent content creation and giving you some tips on how you can start growing your audience on TikTok too as a medspa or aesthetics practice owner.

Join us in this info packed episode to learn actionable tips on how you can utilize TikTok as part of your marketing strategy.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Should you be repurposing your Instagram videos on TikTok? 6:45
The different types of content you should be posting and how many times you should be posting content 9:50
How to post relatable content that nurtures your audience 14:00
Should you be outsourcing your TikTok content and strategy? 33:00

Links:

FREE Influencer's Guide

https://smithandcrawford.com/

https://www.instagram.com/smithandcrawfordco

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Agencies vs. Virtual Assistants: Who Serves and Who Slays?

Thu, 07 Mar 2024 06:00:00 -0400

Are you stuck between hiring a virtual assistant or an agency? Maybe you need help figuring out the differences between the two. Then this episode is for you!

Today, we’re talking about the key differences between hiring a virtual assistant versus an agency for social media management and business support when it comes to your aesthetics business.

Join us in this episode as we draw on our own experience working as virtual assistants and now as agency owners to highlight the pros and cons of each option and how to evaluate the right fit based on your specific needs and preferences.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

The benefits of hiring a virtual assistant instead of an agency 6:20
When an agency might be a better fit for you 12:05
Some of the drawbacks of working with an agency 20:49
Why an assistants location might be important 25:16
The importance of specializing in a particular industry when it comes to creating content 30:38

Links:

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Basic Aims & Legal Claims Behind SMS Messaging

Thu, 07 Mar 2024 06:00:00 -0400

Have you heard about SMS messaging and maybe you’re curious about using it for your business?

Today, we’re going over everything SMS messaging and Andrea shares her expertise on the best practices of how aesthetic businesses can use it to nurture their clients and build trust.

Join us in this episode as we share how you can set up SMS messaging, and what you need to include in your messages to make sure you’re leveraging it to grow your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

SMS automation and what you can use it for 2:33
How you can leverage SMS marketing to grow your business 11:47
Finding an SMS messaging provider 17:30
What you should be including in your SMS messages 23:47

Links:

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Influencers Exposed: Separating the Chic from the Cheap

Thu, 07 Mar 2024 06:00:00 -0400

Have you ever wondered if working with an influencer is right for your business?

In today’s episode, we’re talking about effective influencer marketing for aesthetic businesses. Taleesa shares her expertise in influencing and gives us the inside scoop on building large social media followings and how partnering with local influencers can help your business.

Join us today as we do a deep dive on everything influencer marketing and how it can help grow your business!

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

Finding influencers for your brick and mortar business 3:00
The importance of engagement metrics 5:50
What makes a successful product focused video 13:15
Fair trade practices in influencer marketing 17:47

Links:

Free Influencer Guide: https://smithandcrawford.com/influencer

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Pulse Check: Why Aesthetic Pulse is the Shock You Need

Wed, 06 Mar 2024 06:00:00 -0400

Welcome to the first episode of Aesthetic Pulse!

We’re your hosts, Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company. Each week we’ll be sharing our expertise from years of helping our clients in the aesthetics business achieve major successes, including what marketing tactics have and have not worked throughout the years.

In this debut episode, we’re sharing some of the reasons why this might become your new favorite podcast and what we’ll be offering our listeners each week when they tune in to our show.

Join us today and each week as we deep dive into marketing and growing your business!

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