In this episode, Shack and Josh discuss the importance of strong client relationships, the power of newsletters for re-engaging past clients, and optimizing acquisition funnels. They delve into innovative onboarding processes, highlight effective incentive programs, and explore the trade-offs between creating micro-courses and new ads. Get actionable insights and learn from real-life examples that could transform how you manage and grow your digital agency.

------------------------------

⏰Timestamps:

00:00 - 05:20: Re-engaging past clients with enticing offers

05:21 - 10:40: The root causes of client churn and how to tackle them

10:41 - 15:55: Crafting successful newsletters to drive client retention

15:56 - 20:30: Lowering customer acquisition costs through effective strategies

20:31 - 25:45: The trade-off between micro-courses and new ads

25:46 - 30:00: The impact of efficient onboarding processes

30:01 - 35:25: Incentive programs for sales and team members

35:26 - 40:50: The importance of live performance indicators and client feedback

40:51 - 45:00: Planning for future episodes and encouraging social media connections

--------------------------------------------------

Stay connected with our hosts and tap into the evolving digital agency sector.

Follow Nick Shackelford on LinkedIn @NickShackelford and keep up with his latest insights on client acquisition and retention.

Follow Joshua Johnston on LinkedIn @JoshuaJohnston for exclusive access to agency growth strategies and retention techniques.

In this episode, Shack and Josh share their experiences from the intimate and successful Hydra Council event, explore the effectiveness of outsourced account management, and discuss potential future events in exciting international locations. Get actionable insights and learn from real-life examples that could transform how you engage with and grow your digital agency.

------------------------------

⏰Timestamps:

00:00 - 05:20: Inside Hydra Council - A micro-events success story

05:21 - 10:40: Exploring outsourced account management benefits

10:41 - 15:55: The mentorship impact of Judge on niche businesses

15:56 - 20:30: Strategies for negotiating with sponsors like Go High Level

20:31 - 25:45: Building the agency algorithm - insights from in-person connections

25:46 - 30:00: Future plans for Agency Algorithm and upcoming events

--------------------------------------------------

Stay connected with our hosts and tap into the evolving digital agency sector.

Follow Nick Shackelford on LinkedIn @NickShackelford and keep up with his latest event planning insights.

Follow Joshua Johnston on LinkedIn @JoshuaJohnston for exclusive access to agency growth strategies and event updates.

Shack and Josh also touch on the operational implications of switching tools, negotiating tool rates to reduce expenses, and how to integrate new team members into existing project management structures. Real-life examples and analogies bring these concepts to life, providing listeners with actionable insights on optimizing their project management practices.

-----------------------------------------

⏰Timestamps:

00:00 - 04:15: Key Project management tools and their impacts

04:16 - 08:32: Training and communication within project management software

08:33 - 12:49: Discussions on tool efficiency

12:50 - 17:05: Negotiating tool rates and operational costs

17:06 - 21:22: Integrating new team members

21:23 - 25:46: Real-life examples from industry professionals

25:47 - 30:00: Recap on optimizing project management for agencies

--------------------------------------------------

Stay engaged with the hosts and the digital agency landscape.

Follow Nick Shackelford on X @iamshackelford and explore GeekEx for exclusive insights into agency tools.

Follow Joshua Johnston on X @joshykobyashi and be part of the growing Hydra network to enhance your project management skills.

Join them as they discuss the importance of automating sales follow-ups, ensuring simplicity in payment processes, and the strategic nuances of handling referral payments. Learn how to effectively manage communications and set clear standards to mitigate payment-related issues. Nick and Joshua also cover key operational topics like using high-level software for agency efficiency, and share real-life anecdotes to illustrate the influence and complexity of referral agreements.

--------------------------------------------------

⏰Timestamps:

00:00 - 03:45: Introduction to automations and sales follow-ups in agencies

03:46 - 07:15: Payment methods and the importance of simplicity

07:16 - 10:29: Strategies for managing referral payments effectively

10:30 - 13:50: Future show topics: Operational tips and software tools

13:51 - 16:35: Psychological insights into asking for referrals

16:36 - 19:58: Exploring the landscape of referral strategies

19:59 - 22:44: Real-life stories of impactful referrals and networking

22:45 - 25:45: Creative methods for structuring referral payouts and rewards

25:46 - 30:00: Maintaining clarity and integrity in agency dealings

--------------------------------------------------

Stay connected with your hosts.

Follow Shack on X @iamshackelford and visit GeekEx for exclusive agency resources.

Follow Josh on X @joshykobyashi and join the Hydra network to boost your agency’s growth.

Discover how the hosts navigate the oversaturation of advertisements and the importance of personalized communication with clients. They'll share insights into selling services your agency knows best, transparency in business, and managing the growth pains of expanding your agency. Nick and Joshua dissect the strategy behind employing contractors vs. full-time hires and the significance of client retention through tactics such as email and SMS to drive growth sustainably. This episode also sheds light on the cultural nuances of scaling e-commerce in the EU and the inherent challenges, while discussing the perks of having a diversified service portfolio.

--------------------------------------------------

⏰Timestamps:

00:00 - 03:12: Discussing challenges in the paid media landscape

03:13 - 05:50: Emphasizing proactive client communication and updates

05:51 - 08:27: The art of selling what you know and transparency

08:28 - 11:56: Importance of training and client retention for growth

11:57 - 14:35: Scaling agencies and managing team overwhelm

14:36 - 17:30: Outsourcing strategies and keeping core services in-house

17:31 - 19:58: Nick's involvement in strategy and creative departments

19:59 - 22:45: Delegating and empowering team members effectively

22:46 - 25:06: The e-commerce expansion challenge in the EU markets

25:07 - 27:34: Leveraging email as a key tool for client retention

27:35 - 30:00: Strategic agency hiring and the value of specialized services

--------------------------------------------------

Keep in touch with your hosts.

Follow Shack on X @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on X @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Learn from their hands-on experience on why resisting paid ads initially played a pivotal role in fostering an authentic inbound marketing strategy and how consistency, cadence, and choosing the right channels are key to effective content distribution. The hosts also discuss leveraging platforms like LinkedIn and Twitter to maximize business marketing efforts and the power of developing a focused offer.

-----------------------------------------------

⏰Timestamps:

00:00 - 04:05: Reflecting on Inbound Leads

04:06 - 06:58: The Journey to Building a Following

06:59 - 09:51: Nurturing Creativity and Innovation

09:52 - 13:26: Targeted Outreach: Leveraging LinkedIn's Lead Potential

13:27 - 16:26: The Magic of Emojis in Copy

16:27 - 20:46: A Gratitude Experiment: Unveiling Its Impact

20:47 - 24:28: Precision Networking: Growing Connections Strategically

24:29 - 25:00: Beyond Posting: Fostering Engagement through Interaction

--------------------------------------------------

Keep in touch with your hosts.

Follow Shack on X @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on X @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Our hosts emphasize the importance of equipping employees with the tools and resources they need to succeed, even if they eventually decide to leave the company. Through candid conversations and regular one-on-one check-ins, they aim to build rapport and trust with their team members, fostering a culture of open communication and mutual respect.

So, grab your cup of coffee and join them into this exciting conversation on how to make agency teams thrive! Don't forget to like, comment, share and subscribe for more.

---------------------

⏰Timestamps:

00:00 - 00:43 Equipping People for Success

00:43 - 01:46 Challenges in Agency Operations

01:46 - 02:38 Navigating Team Transitions

02:38 - 03:41 Importance of Clear Communication

03:41 -04:32 Strategies for Handling Employee Turnover

04:32 - 05:35 The Reality of Agency Life

05:35 - 06:39 Building a Supportive Work Environment

06:39 - 12:00 Fostering Open Communication

---------------------

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Why is vital to find alignment in growth and speed? What is the impact of major wins and losses, and the significance of communication styles in fostering successful partnerships? Is it smart to ride a solo business? All these questions and more will be answered by Shack and Josh in their one-on-one conversation.

So, grab your coffe and join us as we explore the elements of successful partnerships both in business and in life!

---------------------

Key moments:

00:00 - 05:50 Startups mix solo and partnership approaches

05:59 - 07:50 Building a successful company requires partnerships and delegation.

07:59 - 12:06 Evaluating worth for equity and partnerships as employee.

12:06 - 13:30 Valuing intangible assets and equity acquisition efforts.

13:33 - 18:20 Use phantom equity as a genuine alternative.

18:23 - 19:50 Entering new phase, balancing work-life priorities.

24:42 - 25:40 Encourage networking, appreciate team, create content.

----------------------

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

As Nick prepares for the arrival of his newborn, the hosts discuss the importance of understanding core competencies and the significance of building a big agency.

They share insights on upselling and the value of referral partnerships in maximizing revenue and client retention. Offering valuable tips and real-world examples.

Delve into this episode to gain actionable strategies for growing and optimizing your agency's service offerings and partnerships.

-------------------------------

Key moments:

00:00 - 2:57 Getting great deals for a newborn.

05:00 - 09:30 Upselling strategies: When is this necessary?

09:42 - 10:50 Continuously ask, offer solutions, and adapt.

10:53 - 16:00 Selling steps: onboarding, delivering, then retaining or losing clients.

16:12 - 19:00 Partnerships vital for growth in agency business.

19:12 - 21:00 Three-tier services, pricing, and payment terms.

---------------------------------

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Josh and Shack also discuss the advantages of building partnerships with businesses and the strategic shift from growth through addition to growth through expansion. The conversation touches on the significance of offering a variety of services and the impact of in-person networking on securing big deals.

Grab your coffee cup, and join Josh and Shack as they share their expertise on navigating the complexities of agency growth and offer guidance to those looking to build their own agencies.

Agency Algorithm is produced by Podyssey.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

In this episode of the Agency Algorithm Podcast, we have the pleasure of hosting Lolita Petrossov, Founder and CEO of Evestar. Join us as Lolita shares her journey from frustration to building her own agency, specializing in digital marketing for big businesses, and later transitioning into the world of e-commerce. We delve into the challenges of explaining complicated funnels, the value of being a boutique firm with select clients, and the importance of speed in an industry where finding talent can be difficult. Additionally, we explore the shift from Facebook to Google's dominance in the advertising landscape, how consumers thrive in the e-commerce game through discounts, and the role of brand growth strategy counseling and education. Stay tuned as Lolita reveals her personal approach to using Twitter for promotion and the hands-on approach she takes in handling sales herself. Don't miss this insightful episode packed with valuable industry insights and strategies for success.

Connect with Lolita: https://www.linkedin.com/in/lfrangulyan/

Check out Evestar https://evestar.com/

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

In this episode, we’re joined by Daniel James, the Founder & CEO of Flight Performance, formerly known as Mint Performance. From his early days on MySpace to establishing a successful full-service agency. We delve into the benefits of omnichannel strategies, the challenges of building a team from scratch, and the inspiring transformation of Social Chain. Daniel also shares valuable insights on building a company for acquisition, the advancements in marketing between the UK, EU, and the US, and the importance of people-first approaches in fostering success. Don't miss out on this enlightening conversation with Daniel James.

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

In this episode of Agency Algorithm, we have David Tobin, Managing Partner at TobinLeff, sharing his insights on growing businesses through strategic acquisitions, decoding the structure and impact of high-value acquisitions, and the importance of having a well-defined exit strategy. From his journey transitioning from an advertising family to an M&A advisory group, David provides valuable information on key areas for sustainable company buyers and highlights the potential pitfalls of working capital mistakes.

Connect with David: https://www.linkedin.com/in/david-tobin-120658184/

Check out TobinLeff: https://tobinleff.com/

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

In this episode of "Agency Algorithm," we are joined by Chase Dimond, Partner at Structured, Chase shares his inspiring journey from a Crohn's diagnosis to becoming the youngest charity board member. We discuss his insights on social media success, maximizing content through repurposing strategies, the importance of focusing on strengths and hiring for weaknesses, and when partnerships can be beneficial in business. Additionally, we delve into the rise of AI implementation and its game-changing potential. Tune in to gain valuable knowledge and practical tips from Chase Dimond's expertise in the digital marketing industry.

Connect with Chase: https://www.chasedimond.com/

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

In this episode of "Agency Algorithm," Jordan Menard, CEO at Motif Digital, joins us to discuss his journey from booking appointments to building the number one product, the unconventional affiliate marketing strategy that generated 100% revenue without pixel data, and how staying true to yourself and having a profit-focused mindset drives brand growth success. We also dive into the importance of balancing numbers and collaboration, media buying, and working with a spouse to find balance.

Connect With Jordan: https://www.linkedin.com/in/jordanmenard1/

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

In this episode of Agency Algorithm, we speak with Aaron Nosbisch, CEO of Lucyd, as he shares his journey of revolutionizing CBD advertising, achieving compliance, and learning the secrets to great partnerships, as well as his experience with the Wim Hof Method and psychedelic therapy. Join us for this insightful conversation on entrepreneurship, personal growth, and unlocking human potential.

Connect with Aaron: https://www.linkedin.com/in/aaronnosbisch/

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

In this episode of Agency Algorithm, Nii Ahene, Chief Strategy Officer at Angel Investor, shares insights on scaling up businesses, focusing on ideal customers, and adapting to ever-changing web standards and trends. He also discusses the key considerations for partnerships and the value of going deep to solve problems. Join us as we delve into the journey to success of CPC Strategy and Tinuiti, and gain a better understanding of the perception versus reality of Glassdoor ratings.

Connect with Nii: https://www.linkedin.com/in/niiahene/

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

On this episode of Agency Algorithm, we sit down with Nick Fisher, Founder and CEO of Agexa, to discuss his journey of building an agency and his advice for agency owners. We cover topics such as building a problem-solving team, choosing revenue streams, and the structure for a Facebook 2.0 business. Tune in to gain valuable insights and tips for agency success.

Connect with Nick: https://www.linkedin.com/in/nickwfish/

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

In this episode of Agency Algorithm, Molly Pittman, CEO of Smart Marketer, shares her journey from a free spirit to a successful business owner, the importance of mentorship and having a core purpose, and how her passion for dogs led to her involvement in animal rescue.

Connect with Molly: https://www.linkedin.com/in/molly-pittman-3558471b0

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

In this episode of Agency Algorithm, we sit down with Savannah Sanchez, Founder of The Social Savannah, as she shares her journey from agency to freelance, burnout leading to a creative shift, and how her horseback riding hobby balances her work passions. We also discuss her success in landing big brand partnerships through TikTok and Twitter leads, prioritizing lifestyle over a billion-dollar business, and standing out as a creator in a saturated market. Join us for this insightful conversation on building personal connections with clients and the evolution of media buying to creative.

Connect with Savannah: https://www.linkedin.com/in/savannahsanchez/

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

In this episode of Agency Algorithm, Eddie Maalouf, Founder & CEO of 4Media Marketing, shares his thoughts on building a high-level community that offers reciprocal value, the importance of non-biased opinions in business, and why media buying isn't the key to growing your business. Eddie also touches on the criteria for deciding if a prospect is a good fit, the unique drivers of LTV's onboarding process, and more.

Connect with Eddie https://www.linkedin.com/in/eddie-maalouf

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

In this episode of Agency Algorithm, we speak with Jennifer Spivak, CEO and Founder of The Ad Girls. We explore how she built her business with a focus on female financial independence, learned to manage her ego, navigated a difficult year in business, and developed a system to build personal relationships with clients based on messaging, personality, vulnerability, and feel-good.

Connect with Freeform not-for-profit Jennifer mentions in this episode.

Connect with Jennifer on Linkedin:

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

In this episode of Agency Algorithm, we sit down with Jake Schmidt, CEO of STRUCTURED to discuss leadership, team building, and the future of the industry. From the importance of letting go of control to the challenges of integrating a team with multiple partners, we cover a range of insights and strategies that can help you succeed in today's fast-paced business environment. And as we look ahead to 2023, we offer our predictions and perspectives on what the future holds for the industry and those who work in it.

Connect with Jake : https://www.linkedin.com/in/jake-schmidt-a495b513b/

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

On this episode of the Agency Algorithm Podcast, hosts Nick Shackelford and Joshua Johnston Interview Taylor Holiday, CEO of Common Thread Collective, and Shack's old boss. They discuss a range of topics including creating a culture of development and celebration, dealing with different scenarios in the workplace, leadership challenges in a remote environment, the importance of knowledge transfer and building the next generation, understanding the macroeconomic environment in determining growth strategy, and the challenges of content marketing and lead generation.

Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

Connect with Taylor: https://www.linkedin.com/in/taylor-holiday-a169b322/

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

In this "exhibition" episode, your hosts Nick Shackleford and Joshua Johnston give a bit more history on their background and introduce the format of Agency Algorithm. Each week, they'll sit down with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.

Join the best in class Triple Whale partner program, and receive up to 20% of your referral.

Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Make sure you're subscribed wherwever you get your podcasts to this new show talking to agency owners about their journey, how they've survived, and will continue to thrive. This show is a must listen for agency owners, executives, and freelancers.