<![CDATA[The AI Advertising Podcast]]>5998d21d-cb72-508f-867e-c0909c5d45aaWed, 18 Mar 2026 10:01:43 +0000Captivate.fmStackAdapthttps://artwork.captivate.fm/01061a4d-b0ed-4477-934f-964b23b05681/gB_kzPeN4VqtB39LJPISU8uB.pngThe AI Advertising PodcastStackAdaptStackAdaptThe AI Advertising Podcast pulls back the curtain on the world of AI-driven advertising. This isn’t your typical talking-heads podcast—each episode is a storytelling journey, packed with real-life anecdotes, expert commentary, and industry insights that uncover how AI is transforming digital marketing. This podcast will keep you ahead of the curve in the ever-evolving world of AI advertising.https://ai-advertising.captivate.fmfalseepisodicb7d77630-0b22-11f0-af5a-659c181aa6b8nopodcastHow AI is Reinventing Healthcare MarketingHow AI is Reinventing Healthcare MarketingHealthcare marketing is “hard mode”: strict privacy rules, heavy regulation, and measurement limitations that make the usual ad-tech playbook fall apart. This episode explores how AI is changing the way healthcare and pharmaceutical brands reach both patients and healthcare professionals—while balancing relevance with privacy and staying compliant.

You’ll hear from:

  1. Jerrad Rickard, Senior Director & Product Leader at IQVIA Digital.
  2. Jasmaan Panesar, Senior Manager, Verticals & Performance at StackAdapt.

Disclaimer: The views and opinions expressed in this podcast are those of the speakers and are for informational purposes only. This content does not constitute legal advice, and listeners should consult their own legal counsel regarding any specific legal or regulatory questions. StackAdapt does not access or store patient-level data and operates exclusively using privacy-aware, de-identified audience signals activated through vetted data partners.

]]>Healthcare marketing is “hard mode”: strict privacy rules, heavy regulation, and measurement limitations that make the usual ad-tech playbook fall apart. This episode explores how AI is changing the way healthcare and pharmaceutical brands reach both patients and healthcare professionals—while balancing relevance with privacy and staying compliant.

You’ll hear from:

  1. Jerrad Rickard, Senior Director & Product Leader at IQVIA Digital.
  2. Jasmaan Panesar, Senior Manager, Verticals & Performance at StackAdapt.

Disclaimer: The views and opinions expressed in this podcast are those of the speakers and are for informational purposes only. This content does not constitute legal advice, and listeners should consult their own legal counsel regarding any specific legal or regulatory questions. StackAdapt does not access or store patient-level data and operates exclusively using privacy-aware, de-identified audience signals activated through vetted data partners.

]]>218be35f-73c8-4ea0-9e0a-2a069787f061Wed, 18 Mar 2026 06:00:00 -040019:32falsefull223232AI Targeting for Sports Fans Ahead of the 2026 Soccer World CupAI Targeting for Sports Fans Ahead of the 2026 Soccer World CupThe 2026 FIFA World Cup will be the biggest ever—48 teams, 104 matches—and it’s the ultimate test of reaching the right fans at scale without creepy tracking. This episode breaks down how AI-driven contextual targeting separates intent (not just interest) to reach both hardcore soccer fans (tactics, lineups, odds, analysis) and culture/moment fans (national pride, watch parties, travel, lifestyle/celebrity), with different creative, timing, and KPIs.

Guest: Martin Perelmuter, Regional Agency Development Manager (LATAM) at StackAdapt.

]]>The 2026 FIFA World Cup will be the biggest ever—48 teams, 104 matches—and it’s the ultimate test of reaching the right fans at scale without creepy tracking. This episode breaks down how AI-driven contextual targeting separates intent (not just interest) to reach both hardcore soccer fans (tactics, lineups, odds, analysis) and culture/moment fans (national pride, watch parties, travel, lifestyle/celebrity), with different creative, timing, and KPIs.

Guest: Martin Perelmuter, Regional Agency Development Manager (LATAM) at StackAdapt.

]]>96e80dd3-4787-4d8d-a12c-23315d11e8d9Wed, 04 Mar 2026 06:00:00 -040019:43falsefull222222AI in Retail: Relevance at Scale and Incremental GrowthAI in Retail: Relevance at Scale and Incremental GrowthAs AI reshapes retail advertising with real-time optimization, faster creative testing, and new ways to reach shoppers across CTV, the open web, and commerce environments—one big question remains:

Can AI actually deliver relevance at scale and prove what’s truly incremental?

In this episode, we dive into that question with a leader on the front lines of commerce and programmatic:

  • Dana Karlin, Head of Commerce, StackAdapt

]]>As AI reshapes retail advertising with real-time optimization, faster creative testing, and new ways to reach shoppers across CTV, the open web, and commerce environments—one big question remains:

Can AI actually deliver relevance at scale and prove what’s truly incremental?

In this episode, we dive into that question with a leader on the front lines of commerce and programmatic:

  • Dana Karlin, Head of Commerce, StackAdapt

]]>58a20e05-0811-43eb-b7cd-3723fca77149Wed, 18 Feb 2026 06:00:00 -040016:14falsefull221212AI, Automation, and the Real Edge in Marketing OpsAI, Automation, and the Real Edge in Marketing OpsAI in marketing automation has reached an inflection point. The tools are powerful, budgets are rising, and AI now touches everything from campaign planning to personalization. But outcomes are still inconsistent.

In this episode, Diego Pineda sits down with Chris Bentley (Director, Marketing Operations and Analytics at StackAdapt) and Wayne Coburn (Director of Product at StackAdapt) to unpack why.

The core insight is simple: AI advantage no longer comes from features alone. Performance now comes from consolidation, integration, and activating AI as a shared intelligence layer across fewer, more powerful systems—so journeys connect, learnings compound, and waste drops.

We also dig into a structural problem highlighted by StackAdapt research: 66% of marketers say up to 30% of programmatic budget is wasted due to siloed or fragmented execution. Adoption has moved faster than coordination—and that gap creates “automation debt.”

]]>AI in marketing automation has reached an inflection point. The tools are powerful, budgets are rising, and AI now touches everything from campaign planning to personalization. But outcomes are still inconsistent.

In this episode, Diego Pineda sits down with Chris Bentley (Director, Marketing Operations and Analytics at StackAdapt) and Wayne Coburn (Director of Product at StackAdapt) to unpack why.

The core insight is simple: AI advantage no longer comes from features alone. Performance now comes from consolidation, integration, and activating AI as a shared intelligence layer across fewer, more powerful systems—so journeys connect, learnings compound, and waste drops.

We also dig into a structural problem highlighted by StackAdapt research: 66% of marketers say up to 30% of programmatic budget is wasted due to siloed or fragmented execution. Adoption has moved faster than coordination—and that gap creates “automation debt.”

]]>b10594ec-4e61-4aa1-af69-0fe8b41c3084Wed, 04 Feb 2026 06:00:00 -040018:34falsefull220202The Brand-Performance Balancing Act: Full-Funnel Strategy and AIThe Brand-Performance Balancing Act: Full-Funnel Strategy and AIMarketers have long been obsessed with performance—but is it costing us long-term growth? This episode explores the growing tension between brand and performance marketing and the role of AI in helping marketers finally see the full funnel.

Our guest: Becky Tasker, VP of Growth Marketing at StackAdapt.

]]>Marketers have long been obsessed with performance—but is it costing us long-term growth? This episode explores the growing tension between brand and performance marketing and the role of AI in helping marketers finally see the full funnel.

Our guest: Becky Tasker, VP of Growth Marketing at StackAdapt.

]]>14f75042-07dc-425e-b60c-e6ee69430b76Wed, 21 Jan 2026 06:00:00 -040015:49falsefull219192How AI Will Orchestrate Advertising in 2026How AI Will Orchestrate Advertising in 2026According to StackAdapt’s new report, The State of Programmatic Advertising 2026, the next phase of programmatic won’t be about incremental optimization. It will be about orchestration: unifying data, creative, channels, measurement, and AI into a single, intelligent system.

In this episode, we sit down with two industry leaders to unpack what that shift really means in practice.

  • Paul Verna | VP of Content, EMARKETER
  • Yang Han | CTO, StackAdapt

]]>According to StackAdapt’s new report, The State of Programmatic Advertising 2026, the next phase of programmatic won’t be about incremental optimization. It will be about orchestration: unifying data, creative, channels, measurement, and AI into a single, intelligent system.

In this episode, we sit down with two industry leaders to unpack what that shift really means in practice.

  • Paul Verna | VP of Content, EMARKETER
  • Yang Han | CTO, StackAdapt

]]>74a42d55-4792-4dc7-89ba-14bf7dbc9181Wed, 07 Jan 2026 06:00:00 -040017:20falsefull218182AI Agents & the Future of AdvertisingAI Agents & the Future of AdvertisingAI in advertising is entering a new phase of autonomy. This episode unpacks what agentic AI really means, how Ivy™ is evolving into a true marketing agent, and why the Model Context Protocol (MCP) is quietly becoming one of the most important technologies in ad tech.

Our guests are:

  1. Yang Han, CTO at StackAdapt
  2. Lee Odden, CEO at TopRank Marketing

]]>AI in advertising is entering a new phase of autonomy. This episode unpacks what agentic AI really means, how Ivy™ is evolving into a true marketing agent, and why the Model Context Protocol (MCP) is quietly becoming one of the most important technologies in ad tech.

Our guests are:

  1. Yang Han, CTO at StackAdapt
  2. Lee Odden, CEO at TopRank Marketing

]]>3c9b3c9b-57d3-4e93-9ec7-d1807373938bWed, 10 Dec 2025 06:00:00 -040015:40falsefull217172AI Can Scale, But Can It Feel? Creativity, Authenticity & The Human EdgeAI Can Scale, But Can It Feel? Creativity, Authenticity & The Human EdgeAs AI floods the marketing world with faster content, scalable workflows, and voice clones that sound eerily human—one big question remains:

Can AI create work that actually feels human?

In this episode, we dive deep into that question with two guests on the front lines of AI-powered content:

  • Lee Odden, CEO of TopRank Marketing
  • Shaun Benoliel, Creative Straegy Lead, StackAdapt

]]>As AI floods the marketing world with faster content, scalable workflows, and voice clones that sound eerily human—one big question remains:

Can AI create work that actually feels human?

In this episode, we dive deep into that question with two guests on the front lines of AI-powered content:

  • Lee Odden, CEO of TopRank Marketing
  • Shaun Benoliel, Creative Straegy Lead, StackAdapt

]]>8a68fc57-ca50-4af7-8cbe-574d4fef3940Wed, 26 Nov 2025 06:00:00 -040016:33falsefull216162AI and Audience Intelligence: Unlocking Hidden Segments at ScaleAI and Audience Intelligence: Unlocking Hidden Segments at ScaleHow do you discover audiences you didn’t even know to look for?

This episode explores how AI is transforming audience intelligence, making it faster, more precise, and more predictive. From probabilistic modeling to clean room collaboration, today’s experts break down how brands and agencies are redefining how they understand, segment, and engage with their customers.

  • Jeremy Lo, Managing Director at AlikeAudience, shares how his team uses generative AI and mobile-first data to deliver custom audience segments globally—without cookies.
  • Karan Saggi, Director of Client Services at StackAdapt, explains how AI models like NLP and DCO are enabling real-time campaign optimization and hyper-relevant creative.

]]>How do you discover audiences you didn’t even know to look for?

This episode explores how AI is transforming audience intelligence, making it faster, more precise, and more predictive. From probabilistic modeling to clean room collaboration, today’s experts break down how brands and agencies are redefining how they understand, segment, and engage with their customers.

  • Jeremy Lo, Managing Director at AlikeAudience, shares how his team uses generative AI and mobile-first data to deliver custom audience segments globally—without cookies.
  • Karan Saggi, Director of Client Services at StackAdapt, explains how AI models like NLP and DCO are enabling real-time campaign optimization and hyper-relevant creative.

]]>8774ff74-9525-42b1-8805-5eb3d94a10eaWed, 12 Nov 2025 06:00:00 -040013:13falsefull215152How AI is Supercharging Digital Out-of-Home AdvertisingHow AI is Supercharging Digital Out-of-Home AdvertisingDigital Out-of-Home (DOOH) advertising is having a major comeback—and artificial intelligence is the reason why.

This episode explores how AI is transforming DOOH into one of the most dynamic and measurable ad channels today. From audience targeting and creative personalization to footfall attribution and omnichannel integration, AI is giving advertisers unprecedented precision in the physical world.

  • Cristiano Winckler, Director of Operations and Digital Marketing at Somebody Digital
  • Nick Ortega, Director DOOH and Emerging Channels at StackAdapt

]]>Digital Out-of-Home (DOOH) advertising is having a major comeback—and artificial intelligence is the reason why.

This episode explores how AI is transforming DOOH into one of the most dynamic and measurable ad channels today. From audience targeting and creative personalization to footfall attribution and omnichannel integration, AI is giving advertisers unprecedented precision in the physical world.

  • Cristiano Winckler, Director of Operations and Digital Marketing at Somebody Digital
  • Nick Ortega, Director DOOH and Emerging Channels at StackAdapt

]]>071678ff-b033-4fdc-9d7a-7dbb1d44fd4bWed, 29 Oct 2025 06:00:00 -040015:33falsefull214142The New Gatekeepers: AI Search and the Future of AdvertisingThe New Gatekeepers: AI Search and the Future of AdvertisingAs AI Overviews begin to dominate Google search results, marketers face a stark new reality: fewer clicks, fuzzier attribution, and a fundamental shift in how users discover and engage with content. In this episode of The AI Advertising Podcast, host Diego Pineda unpacks the rise of AI-powered search and what it means for the future of advertising.

You’ll hear from:

  • Greg Boone, CEO of Walk West,
  • Michael Shang, SVP of Advertising Technologies at StackAdapt

]]>As AI Overviews begin to dominate Google search results, marketers face a stark new reality: fewer clicks, fuzzier attribution, and a fundamental shift in how users discover and engage with content. In this episode of The AI Advertising Podcast, host Diego Pineda unpacks the rise of AI-powered search and what it means for the future of advertising.

You’ll hear from:

  • Greg Boone, CEO of Walk West,
  • Michael Shang, SVP of Advertising Technologies at StackAdapt

]]>48404fee-895f-4bc4-8b42-9842fe32aa05Wed, 15 Oct 2025 06:00:00 -040016:58falsefull213132Season 2 TeaserSeason 2 TeaserSeason 2 of The AI Advertising Podcast kicks off on October 15, and we’re having deep conversations about the technologies redefining how marketers reach and understand their audiences.

From agentic AI that acts on behalf of brands, to audience intelligence tools that predict behaviour before it happens, to the new world of AI-powered search that’s rewriting the rules of discovery and SEO—this season is about the next wave.

]]>Season 2 of The AI Advertising Podcast kicks off on October 15, and we’re having deep conversations about the technologies redefining how marketers reach and understand their audiences.

From agentic AI that acts on behalf of brands, to audience intelligence tools that predict behaviour before it happens, to the new world of AI-powered search that’s rewriting the rules of discovery and SEO—this season is about the next wave.

]]>4a8fa21f-c5ee-48ef-992a-02a3ad0db521Wed, 27 Aug 2025 06:00:00 -040001:37falsetrailer22AI and Company Culture: Leading Change from the TopAI and Company Culture: Leading Change from the TopWhat does it really mean to be an AI-first company? And how do you bring your team and your culture along for the ride?

In this episode, we have three industry leaders who are building AI adoption from the inside out:

  1. Ashwin Navin, Co-founder & CEO of Samba TV
  2. Vitaly Pecherskiy, CEO of StackAdapt
  3. Ryan Nelsen, CMO of StackAdapt

Together, they unpack the real cultural shifts that need to happen for AI to make an impact. From retraining teams to redefining success, this episode explores how top companies are embedding AI not just into products, but into mindset, language, and leadership.

]]>What does it really mean to be an AI-first company? And how do you bring your team and your culture along for the ride?

In this episode, we have three industry leaders who are building AI adoption from the inside out:

  1. Ashwin Navin, Co-founder & CEO of Samba TV
  2. Vitaly Pecherskiy, CEO of StackAdapt
  3. Ryan Nelsen, CMO of StackAdapt

Together, they unpack the real cultural shifts that need to happen for AI to make an impact. From retraining teams to redefining success, this episode explores how top companies are embedding AI not just into products, but into mindset, language, and leadership.

]]>18196a76-cdb4-4725-94ec-7aef119f1570Wed, 13 Aug 2025 06:00:00 -040015:34falsefull112121AI and Brand Safety: What Marketers Need to Know NowAI and Brand Safety: What Marketers Need to Know NowAs generative AI transforms the way we create and distribute content, it’s also reshaping the brand safety conversation. In this episode, we speak with:

  • Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB)
  • Connie Yan, Director of Platform Quality at StackAdapt
  • Together, they unpack how AI is influencing media quality, contextual targeting, and the evolving standards of brand suitability.

If you’re a marketer, media buyer, or brand leader trying to balance innovation with integrity, this episode is packed with insights you can use today. Learn more about brand safety and AI here.

]]>As generative AI transforms the way we create and distribute content, it’s also reshaping the brand safety conversation. In this episode, we speak with:

  • Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB)
  • Connie Yan, Director of Platform Quality at StackAdapt
  • Together, they unpack how AI is influencing media quality, contextual targeting, and the evolving standards of brand suitability.

If you’re a marketer, media buyer, or brand leader trying to balance innovation with integrity, this episode is packed with insights you can use today. Learn more about brand safety and AI here.

]]>bc3cfc02-42b0-46b6-95d1-5c8aeca4cdeeWed, 30 Jul 2025 06:00:00 -040015:34falsefull111111Building AI Workflows That Actually WorkBuilding AI Workflows That Actually WorkMore than 80% of marketers and creatives are using generative AI today, and 40% rely on it from start to finish. But for many teams, AI still feels like a gimmick, or worse, a source of friction. Why?

In this episode, we unpack the real reasons AI workflows fail—and what it takes to build ones that actually save time, improve quality, and scale with your business. Our guests are:

  • Matt Travers, Managing Director at BRAIVE, an AI advisory and implementation firm
  • Dan Sanchez, Senior AI Marketing Strategist at Social Media Examiner and host of The AI-Driven Marketer podcast

]]>More than 80% of marketers and creatives are using generative AI today, and 40% rely on it from start to finish. But for many teams, AI still feels like a gimmick, or worse, a source of friction. Why?

In this episode, we unpack the real reasons AI workflows fail—and what it takes to build ones that actually save time, improve quality, and scale with your business. Our guests are:

  • Matt Travers, Managing Director at BRAIVE, an AI advisory and implementation firm
  • Dan Sanchez, Senior AI Marketing Strategist at Social Media Examiner and host of The AI-Driven Marketer podcast

]]>598fb9eb-8854-4f81-b2b1-944f875551d4Wed, 16 Jul 2025 06:00:00 -040014:13falsefull110101AI Tools for Marketers: The New Martech StackAI Tools for Marketers: The New Martech StackThe martech landscape is changing fast—and AI is at the center of it. But with so many new tools launching every week, how do marketers know what’s worth their time? In this episode, we unpack the AI tools that are making a real impact for creative teams, media buyers, and marketing strategists—and where the tech is heading next.

We’re joined by:

  • Scott Brinker (VP of Platform Ecosystem, HubSpot) – on how AI is augmenting marketing tech stacks
  • Amélie Moritz (Technical Product Manager, StackAdapt) – on building Ivy, the AI assistant for advertisers

]]>The martech landscape is changing fast—and AI is at the center of it. But with so many new tools launching every week, how do marketers know what’s worth their time? In this episode, we unpack the AI tools that are making a real impact for creative teams, media buyers, and marketing strategists—and where the tech is heading next.

We’re joined by:

  • Scott Brinker (VP of Platform Ecosystem, HubSpot) – on how AI is augmenting marketing tech stacks
  • Amélie Moritz (Technical Product Manager, StackAdapt) – on building Ivy, the AI assistant for advertisers

]]>f422532a-e7c7-41d2-880f-5371e72aaa68Wed, 09 Jul 2025 06:00:00 -040015:22falsefull1991AI, Personalization, and Privacy: Striking the Right BalanceAI, Personalization, and Privacy: Striking the Right BalanceConsumers expect personalized ad experiences, but they also demand stronger privacy protections. So how can advertisers deliver relevant ads while staying compliant with evolving privacy laws?

In this episode, we explore how AI-driven personalization is reshaping advertising—and the challenges of balancing relevance with ethical data use.

Our expert guests break it all down:

  • Ned Dimitrov (VP of Data Science, StackAdapt) – On AI-powered contextual personalization and the cookieless future
  • Yang Han (CTO, StackAdapt) – On navigating privacy regulations in different verticals and jurisdictions
  • Carole Lawson (Chief Data Officer, MarketStorm) – On ethical data collection and how brands can ensure consumer trust

AI is transforming how ads are tailored to audiences—but where should advertisers draw the line between personalization and privacy?

]]>Consumers expect personalized ad experiences, but they also demand stronger privacy protections. So how can advertisers deliver relevant ads while staying compliant with evolving privacy laws?

In this episode, we explore how AI-driven personalization is reshaping advertising—and the challenges of balancing relevance with ethical data use.

Our expert guests break it all down:

  • Ned Dimitrov (VP of Data Science, StackAdapt) – On AI-powered contextual personalization and the cookieless future
  • Yang Han (CTO, StackAdapt) – On navigating privacy regulations in different verticals and jurisdictions
  • Carole Lawson (Chief Data Officer, MarketStorm) – On ethical data collection and how brands can ensure consumer trust

AI is transforming how ads are tailored to audiences—but where should advertisers draw the line between personalization and privacy?

]]>bd06f1bf-7650-4925-a6c2-5546c70b59ddWed, 18 Jun 2025 06:00:00 -040010:11falsefull1881How AI Is Changing the Way Marketers Use Martech and AdtechHow AI Is Changing the Way Marketers Use Martech and AdtechAI is no longer just a new tool in the marketer’s tech stack—it’s transforming the way we use the stack itself. From campaign planning to performance insights to creative production, generative AI is changing how marketers interact with martech and adtech platforms every day.

In this episode, we speak with:

  • Scott Brinker (VP, Platform Ecosystem at HubSpot)
  • Winston Zhu (Director of Platform Engineering at StackAdapt)

Together, they explore how AI is evolving the roles of marketers, reimagining user interfaces, and shaping the future of campaign execution.

]]>AI is no longer just a new tool in the marketer’s tech stack—it’s transforming the way we use the stack itself. From campaign planning to performance insights to creative production, generative AI is changing how marketers interact with martech and adtech platforms every day.

In this episode, we speak with:

  • Scott Brinker (VP, Platform Ecosystem at HubSpot)
  • Winston Zhu (Director of Platform Engineering at StackAdapt)

Together, they explore how AI is evolving the roles of marketers, reimagining user interfaces, and shaping the future of campaign execution.

]]>0667d198-d18b-4de4-80ad-e9ddaf0729d4Wed, 04 Jun 2025 06:00:00 -040015:11falsefull1771Martech Convergence: The Future of Full-Funnel MarketingMartech Convergence: The Future of Full-Funnel MarketingThe marketing tech stack is shifting from fragmented tools and isolated data to unified platforms that support a full-funnel view of the customer journey. AI is the catalyst, but convergence is the destination. In this episode, we are joined by three StackAdapt leaders to explore how martech and adtech are coming together—and what that means for strategy, execution, and team culture:

  • Vitaly Pecherskiy, CEO and co-founder of StackAdapt
  • Ryan Nelsen, CMO at StackAdapt
  • Winston Zhu, Director of Platform Engineering at StackAdapt

They discuss the realities of implementing AI, activating first-party data across channels, and how marketing teams can evolve to thrive in a converged ecosystem.

]]>The marketing tech stack is shifting from fragmented tools and isolated data to unified platforms that support a full-funnel view of the customer journey. AI is the catalyst, but convergence is the destination. In this episode, we are joined by three StackAdapt leaders to explore how martech and adtech are coming together—and what that means for strategy, execution, and team culture:

  • Vitaly Pecherskiy, CEO and co-founder of StackAdapt
  • Ryan Nelsen, CMO at StackAdapt
  • Winston Zhu, Director of Platform Engineering at StackAdapt

They discuss the realities of implementing AI, activating first-party data across channels, and how marketing teams can evolve to thrive in a converged ecosystem.

]]>9150121e-2a89-4680-a2aa-464ecac84dd0Wed, 21 May 2025 06:00:00 -040016:00falsefull1661AI and Predictive Analytics: The Next Step in TargetingAI and Predictive Analytics: The Next Step in TargetingWhat if you could predict exactly when and where your next customer will convert? AI-powered predictive analytics is making that possible, helping advertisers shift from educated guesses to data-driven certainty. In this episode, we explore how AI is revolutionizing audience targeting, media buying, and budget optimization. Our expert guests break it all down:

  • Carole Lawson (Chief Data Officer, MarketStorm) – How AI-powered segmentation is reshaping audience targeting
  • Yang Han (CTO, StackAdapt) – How AI models analyze real-time data to predict conversions
  • Ned Dimitrov (VP of Data Science, StackAdapt) – How AI evaluates ad auctions in milliseconds to optimize spend

Predictive analytics is transforming advertising—helping brands target smarter, bid better, and optimize campaigns dynamically.

]]>What if you could predict exactly when and where your next customer will convert? AI-powered predictive analytics is making that possible, helping advertisers shift from educated guesses to data-driven certainty. In this episode, we explore how AI is revolutionizing audience targeting, media buying, and budget optimization. Our expert guests break it all down:

  • Carole Lawson (Chief Data Officer, MarketStorm) – How AI-powered segmentation is reshaping audience targeting
  • Yang Han (CTO, StackAdapt) – How AI models analyze real-time data to predict conversions
  • Ned Dimitrov (VP of Data Science, StackAdapt) – How AI evaluates ad auctions in milliseconds to optimize spend

Predictive analytics is transforming advertising—helping brands target smarter, bid better, and optimize campaigns dynamically.

]]>efd82b12-0d6f-419a-8f6b-7143a99ffc44Wed, 07 May 2025 06:00:00 -040015:01falsefull1551AI vs. Humans: Is AI Taking Over Advertising?AI vs. Humans: Is AI Taking Over Advertising?Is AI replacing marketers and creatives, or is it simply a tool to enhance their work? As AI continues to automate tasks in advertising, the question remains: who’s really in control?

In this episode, we explore:

  • The real impact of AI on creative work, ad targeting, and decision-making
  • What AI can do better than humans—and where it still falls short
  • How advertisers and marketers can leverage AI without losing the human touch

Our expert guests weigh in:

Yang Han (CTO, StackAdapt) – How AI is designed to assist, not replace, human decision-making

David Wells (Industry Principal, Snowflake) – AI’s role in automation and predictive analytics

The future of AI in advertising isn’t humans vs. machines—it’s humans and machines working together.

]]>Is AI replacing marketers and creatives, or is it simply a tool to enhance their work? As AI continues to automate tasks in advertising, the question remains: who’s really in control?

In this episode, we explore:

  • The real impact of AI on creative work, ad targeting, and decision-making
  • What AI can do better than humans—and where it still falls short
  • How advertisers and marketers can leverage AI without losing the human touch

Our expert guests weigh in:

Yang Han (CTO, StackAdapt) – How AI is designed to assist, not replace, human decision-making

David Wells (Industry Principal, Snowflake) – AI’s role in automation and predictive analytics

The future of AI in advertising isn’t humans vs. machines—it’s humans and machines working together.

]]>34bf7f3b-e5e4-4fad-8b5c-d47407128a39Wed, 23 Apr 2025 06:00:00 -040014:29falsefull1441AI in CTV: Smarter Targeting and Seamless BuyingAI in CTV: Smarter Targeting and Seamless BuyingAs streaming platforms continue to dominate, connected TV (CTV) is becoming one of the most powerful advertising channels. But how can advertisers ensure better targeting, seamless media buying, and smarter ad placements in this evolving landscape? The answer lies in AI.

In this episode, we explore:

  • How AI is transforming CTV targeting and ad buying
  • The role of AI in real-time optimization and predictive audience segmentation
  • How AI reduces ad fatigue and enhances viewer experience

Our expert guests break it all down:


Greg Joseph (VP, Inventory Development, StackAdapt) – AI’s role in media buying and premium inventory access

Johnny Tan (Senior Director, Inventory, StackAdapt) – How AI optimizes cross-channel ad placements

David Wells (Industry Principal, Snowflake) – AI’s impact on audience segmentation and frequency management


With AI-powered CTV, advertisers can target smarter, reduce wasted spend, and create better ad experiences for viewers.

]]>As streaming platforms continue to dominate, connected TV (CTV) is becoming one of the most powerful advertising channels. But how can advertisers ensure better targeting, seamless media buying, and smarter ad placements in this evolving landscape? The answer lies in AI.

In this episode, we explore:

  • How AI is transforming CTV targeting and ad buying
  • The role of AI in real-time optimization and predictive audience segmentation
  • How AI reduces ad fatigue and enhances viewer experience

Our expert guests break it all down:


Greg Joseph (VP, Inventory Development, StackAdapt) – AI’s role in media buying and premium inventory access

Johnny Tan (Senior Director, Inventory, StackAdapt) – How AI optimizes cross-channel ad placements

David Wells (Industry Principal, Snowflake) – AI’s impact on audience segmentation and frequency management


With AI-powered CTV, advertisers can target smarter, reduce wasted spend, and create better ad experiences for viewers.

]]>f1f76f4e-af33-4583-b886-f66020a258dcWed, 09 Apr 2025 06:00:00 -040014:32falsefull1331The Cookie Crumbles: How AI is Changing Ad TargetingThe Cookie Crumbles: How AI is Changing Ad TargetingWith 3rd-party cookies disappearing, the digital ad industry is at a turning point. But while cookies crumble, AI is stepping in to fill the gap, offering smarter, privacy-friendly ways to target audiences. In this episode, we unpack:

  • What’s next after cookies and why advertisers must rethink their targeting strategies
  • How AI is transforming ad personalization without relying on 3rd-party data
  • Privacy-first alternatives like contextual targeting, universal IDs, and AI-powered segmentation

We’re joined by industry experts to break it all down:

  • David Wells (Industry Principal, Snowflake) – AI’s role in identity resolution and predictive targeting
  • Randy Newman (CEO, Colour) – AI-powered micro-targeting and contextual advertising
  • Denis Laboda (Senior Director, Data, StackAdapt) – Cookieless targeting and AI-driven audience segmentation

AI isn’t just replacing cookies—it’s reinventing digital advertising for the privacy-first era.

]]>With 3rd-party cookies disappearing, the digital ad industry is at a turning point. But while cookies crumble, AI is stepping in to fill the gap, offering smarter, privacy-friendly ways to target audiences. In this episode, we unpack:

  • What’s next after cookies and why advertisers must rethink their targeting strategies
  • How AI is transforming ad personalization without relying on 3rd-party data
  • Privacy-first alternatives like contextual targeting, universal IDs, and AI-powered segmentation

We’re joined by industry experts to break it all down:

  • David Wells (Industry Principal, Snowflake) – AI’s role in identity resolution and predictive targeting
  • Randy Newman (CEO, Colour) – AI-powered micro-targeting and contextual advertising
  • Denis Laboda (Senior Director, Data, StackAdapt) – Cookieless targeting and AI-driven audience segmentation

AI isn’t just replacing cookies—it’s reinventing digital advertising for the privacy-first era.

]]>b211c6a1-73e6-4019-bc02-c61c8d0d5f3eWed, 26 Mar 2025 06:15:00 -040013:16falsefull1221Generative AI is Reshaping Ad CreationGenerative AI is Reshaping Ad CreationIn this episode, we explore how generative AI is revolutionizing ad creation, from automating copy and visuals to reshaping the role of human creatives. We hear from industry leaders how AI is enhancing, not replacing, creative storytelling. Our guests include two members of StackAdpat’s Creative Studio, Te’Shawn Dwyer and James Targett, and Randy Newman, the CEO of Colour, a digital media agency in North America.

  • The power (and limits) of AI in ad design
  • How brands are using AI to scale content production
  • Why human creativity still matters in an AI-driven world

Tune in to explore how AI is redefining advertising—and what it means for the future of creative work.

]]>In this episode, we explore how generative AI is revolutionizing ad creation, from automating copy and visuals to reshaping the role of human creatives. We hear from industry leaders how AI is enhancing, not replacing, creative storytelling. Our guests include two members of StackAdpat’s Creative Studio, Te’Shawn Dwyer and James Targett, and Randy Newman, the CEO of Colour, a digital media agency in North America.

  • The power (and limits) of AI in ad design
  • How brands are using AI to scale content production
  • Why human creativity still matters in an AI-driven world

Tune in to explore how AI is redefining advertising—and what it means for the future of creative work.

]]>efe92a4f-0ac7-47d6-9db6-060a10c3b53cWed, 26 Mar 2025 06:00:00 -040015:00falsefull1111The AI Advertising Podcast Trailer: AI, Ads, and Aha MomentsThe AI Advertising Podcast Trailer: AI, Ads, and Aha MomentsComing soon! The first episode will launch on March 26, 2025. The AI Advertising Podcast pulls back the curtain on the world of AI-driven advertising. This isn’t your typical talking-heads podcast—each episode is a storytelling journey packed with real-life anecdotes, expert commentary, and insider insights that uncover how AI is transforming digital marketing.

The AI Advertising Podcast is hosted by Diego Pineda and produced by StackAdapt. Visit us at www.stackadapt.com for more information about AI-powered advertising.

]]>Coming soon! The first episode will launch on March 26, 2025. The AI Advertising Podcast pulls back the curtain on the world of AI-driven advertising. This isn’t your typical talking-heads podcast—each episode is a storytelling journey packed with real-life anecdotes, expert commentary, and insider insights that uncover how AI is transforming digital marketing.

The AI Advertising Podcast is hosted by Diego Pineda and produced by StackAdapt. Visit us at www.stackadapt.com for more information about AI-powered advertising.

]]>2c81a803-e8e0-47f8-b6ff-2a8788d2a092Mon, 03 Mar 2025 09:00:00 -040001:46falsetrailer11