Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.

You Can Increase Profits & Enjoy Your Work More, with Andy Clark

Mon, 20 Apr 2026 05:00:00 +0100

As a business owner, it's easy to get caught up in the day-to-day and lose sight of the bigger picture. We often focus on one area, like sales or marketing, while other parts of the business start to lag. This is why I'm such a big believer in frameworks - they provide the structure needed to ensure the whole business is healthy and moving in the right direction.

My conversation with Andy Clark, creator of the Whole Pie System, is all about this holistic approach. We explore why true business success isn't just about the money you make, but also the positive effect you have and the personal satisfaction you get from your work.

Here are three key areas we discussed:

✳️ The interconnected nature of Profit, Impact, and Enjoyment (PIE) and why you need all three for a sustainable and fulfilling business.

✳️ How focusing on customer experience is one of the most powerful levers for increasing both profit and your own enjoyment of the business.

✳️ The "Moneyball" approach to business - identifying the unique metrics and drivers of success for your specific industry and building your strategy around them.

Based on our conversation, here are three actions you can take this week:

✳️ Gain clarity on your business's strengths and weaknesses by taking Andy's 10-minute Whole Pie Health Check.

✳️ Free up 2-3 hours a week by creating a 'Stop Doing List' - identifying and eliminating tasks that don't move the needle.

✳️ Increase your enjoyment at work by identifying one major frustration in your business and taking a step to eliminate it.

Andy's Website : https://thewholepiesystem.com

Apple Podcast Timestamps

(00:00) - Introduction

(01:38) - Welcoming Andy Clark and the Whole Pie System

(03:13) - Who is Andy Clark?

(05:42) - The Three Pillars: Profit, Impact, and Enjoyment

(08:13) - Common Blind Spots for Business Owners

(11:51) - From Transactional to Tremendous: The Power of Impact

(18:25) - Moneyball for Business: Finding Your Key Metrics

(22:28) - Leading vs. Lagging Indicators for Your Business

(29:28) - What to Expect from the "Getting the Whole Pie" Book

(40:39) - Actionable Takeaway 1: The Whole Pie Health Check

(42:02) - Actionable Takeaway 2: The Stop Doing List

(45:29) - Actionable Takeaway 3: Eliminate a Frustration

(49:02) - Where to Find Andy Clark

(49:55) - Outro

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Cold Outreach is a Waste of Time ( What to Do Instead ), with Dave Plunkett

Mon, 13 Apr 2026 05:00:00 +0100

If you're like me, you might feel that the world of marketing is trying to convince you that the only way to grow your business is through complex funnels and cold outreach. But the data shows that for a healthy expert business, 60-70% of your opportunities should come from people you already know.

This is why I was so keen to speak with Dave Plunkett, a specialist in scaling businesses through referrals and partnerships. He confirms that relying on your network isn't a weakness; it's a sign that you're good at what you do. In our conversation, we explored how to move from accidental, "organic" referrals to an intentional, systemised approach that feels human and generates consistent results.

Here are a few key things we discussed:

✳️ The importance of treating a referral as an extension of the referrer's reputation and the simple steps you can take to honour that trust.

✳️ How to identify the perfect "wow moments" in your client journey to ask for a referral when enthusiasm is at its peak.

✳️ The difference between rewarding and incentivising partners, and how to commercialise relationships to make them more robust.

And here are three actions you can take this week:

✳️ Make a list of everyone who has referred you in the last 6-8 months and send them an update on what happened. It’s the right thing to do, and it often leads to more opportunities.

✳️ Watch the Dan Pink TED Talk on the science of motivation to better understand what truly drives people to act.

✳️ Instead of asking people to refer you, ask them to listen for specific trigger phrases their contacts might use that signal a problem you can solve.

About Dave Plunkett https://www.collaborationjunkie.com/masterclass

Chapters

(00:00) - Introduction to the Power of Referrals

Bob introduces the episode's topic and guest, Dave Plunkett, highlighting the importance of referrals in a healthy expert business.

(04:18) - The Key Ingredients of a Referral

Dave explains that people refer you for the problems you solve and how you make them feel, not just what you sell.

(11:38) - Building a System for Referrals

The discussion moves to the importance of having a process, even a simple one, to keep referrers updated and maintain relationships.

(13:46) - Identifying "Wow Moments" to Ask for Referrals

Dave shares the concept of asking for referrals during moments of peak client happiness, rather than waiting until the end of a project.

(20:38) - Developing Strategic Partnerships

How to identify and nurture strategic partners by understanding the "customer value chain" and where you fit.

(25:07) - To Pay or Not to Pay for Referrals

Dave breaks down the difference between rewarding partners and incentivising clients, and why commercialising partnerships can be a good thing.

(28:37) - Dave's Three Actionable Amplifiers

Dave shares three specific actions listeners can take to immediately improve their referral strategy.

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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----

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How to be more Connection Intelligent, with Jenny Ainsworth

Mon, 06 Apr 2026 05:00:00 +0100

In a world where our teams are spread across different locations and generations, feeling truly connected can be a challenge. We have more tools than ever to communicate, yet loneliness and misunderstanding are on the rise. This has a real impact on everything from team morale to efficiency. In this episode, I speak with Jenny Ainsworth about her new book and framework, "Connection Intelligence," which offers a new way to bridge these divides.

We explore why the old ways of engaging with our teams are no longer enough and how a deeper understanding of different perspectives is essential for any leader.

Here are three key things we discussed:

✳️ The evolution of intelligence in the workplace, moving beyond IQ and EQ (Emotional Intelligence) to include DQ (Digital Quotient) and, most importantly, CQ (Connection Intelligence).

✳️ Why so many employees feel disconnected and lonely, even when they are part of a remote or hybrid team, and how this impacts the business.

✳️ The "Acknowledge, Appreciate, and Align" framework - a practical method for understanding your own lens, respecting the views of others, and co-creating a better path forward.

Based on our conversation, here are three actions you can take this week:

✳️ Adopt the mantra "Show up, be seen, live brave." It’s a reminder to maintain momentum, especially when you’re navigating difficult circumstances.

✳️ Pick up a copy of "The Art of Explanation" by Ros Atkins to learn how to communicate complex ideas with clarity and impact.

✳️ Listen to an episode of "Desert Island Discs" featuring someone you’ve never heard of. It’s a powerful way to gain new perspectives from people outside your usual circle.

Buy Connection Intelligence UK 🇬🇧

Buy Connection Intelligence US 🇺🇸

Jennyainsworth.com ( assessment )

Timestamps

(00:00) - Introduction to a Changed World

(02:45) - Who is Jenny Ainsworth?

(03:40) - Introducing Connection Intelligence

(08:05) - Moving Beyond IQ and EQ

(11:13) - The Antidote to Disconnection

(16:06) - The 3A Framework: Acknowledge, Appreciate, and Align

(23:00) - The Organisational Impact of Connection Intelligence

(27:10) - How This Applies to Solopreneurs and Small Businesses

(36:42) - Three Actionable Things You Can Do Today

(44:24) - How to Connect with Jenny

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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----

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How to Upgrade Your Personal Operating System, with Angus Nelson

Mon, 30 Mar 2026 05:00:00 +0100

In a world that’s accelerating with AI, market volatility, and global complexity, it's easy to feel overwhelmed or even paralysed. As leaders and experts, we often accept this as the cost of doing business. But what if there was a better way? What if you could install a new "operating system" for your mind that provides stability, clarity, and composure, no matter what’s happening around you?

This week, I speak with Angus Nelson, an executive and leadership strategist and author of 'The Neuro-Resilient Leader'. Angus introduces a powerful framework for navigating the pressures of modern leadership, not by chasing external goals, but by building a solid internal infrastructure. We explore why the only true differentiator in the age of AI is our humanity and how to stop self-sabotage by upgrading the "software" that runs our lives.

Here are three key things we discussed:

✳️ The C3 Protocol - A simple yet profound framework for leadership stability, focusing on Clarity (your mindset and beliefs), Capacity (your body's emotional and neurological state), and Composure (your resulting behaviours).

✳️ Your Brain as a Supercomputer - The idea that your brain operates on the data you feed it. To change your outcomes-from your relationships to your revenue-you must first consciously change your inputs.

✳️ The Success Trap - Why we often struggle with feelings of unworthiness both before and after achieving our goals, and how these feelings are programmed into our "operating system".

Finally, Angus shares three actions you can take to begin building your own internal operating system for a world at speed.

✳️ Practise Meditation - Use guided meditation to defrag your mental "supercomputer" and create space for clarity.

✳️ Curate Your Circle - Intentionally put yourself in rooms where you are challenged and pulled up by others. As Angus says, "Go find someone where you are the dumbest, poorest person in the room and they don't make you feel that way."

✳️ Listen to Your Intuition - The real work isn't in adding another task to your to-do list. The doing you need to do is in the "be-ing". The power you're looking for, you already possess.

Apple Podcast Timestamps:

(01:52) The Neuro-Resilient Leader: An Operating System for a World at Speed
(05:05) The C3 Protocol: Clarity, Capacity, and Composure
(10:31) Humanity as the Differentiator in the Age of AI
(15:45) Moving from External Validation to an Expansive State
(22:50) The Success Trap: Do I Deserve This?
(26:14) The Toolbox: How to Upgrade Your Mental Operating System
(37:54) Three Amplifiers for Personal Expansion

Get a free copy of the book : freebook.vip

----

Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

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From 'Non-Player Character' to the Hero of Your Story, with Mark Delaney - Joe Rogan | Alien Abduction

Mon, 16 Mar 2026 05:00:00 +0100

There is nothing in life that matters more than life itself. Yet, so many of us get caught in a cycle of work and obligation, never stopping to ask the fundamental question: "What is this all for?". For leaders, entrepreneurs, and experts, this question is not a luxury- it's the very foundation of a sustainable and impactful career. When you are clear on your purpose, the way you show up, lead, and communicate changes entirely. It becomes the source of your confidence, your charisma, and your ability to connect with others.

In this conversation with Mark Delaney, author of In the Game, we explore the often-misunderstood concept of purpose and its profound impact on our lives and work.

Here are three key things we discussed:

✳️ The difference between living a life in the context of your purpose versus the context of your problems.

✳️ How a lack of purpose can manifest in unexpected ways, and why it's the root of so much frustration.

✳️ Why purpose isn't about finding a specific, grand mission, but rather a general way of being that can be applied to everything you do.

Based on our conversation, here are three actions you can take:

✳️ Recognise that focusing on your past only gives it more power over you. True progress comes from turning on the light of purpose, not examining the darkness.

✳️ Understand that you can't fix your problems, but you can be set free from them by shifting your focus and changing the way you think.

✳️ Consider that feelings of depression or anxiety might be your heart telling you it's malnourished. It may be asking for more connection, fun, and joy.

Timestamps

(00:00:00) - Introduction: Life, Work, and Purpose

(00:02:49) - Who is Mark Delaney (and why he's not a "Life Coach")

(00:05:21) - The Invisible Burden of Lacking Purpose

(00:12:06) - How Purpose Shapes Identity and Leadership

(00:17:15) - The Leader's Role in Organisational Purpose

(00:22:09) - Unlocking Your Own Sense of Purpose

(00:27:34) - The "X Factor" of a Purpose-Driven Leader

(00:33:16) - Purpose as the Foundation of Your Life

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

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How to build a point of view people actually follow, with Kat Kibben

Mon, 02 Mar 2026 05:00:00 +0100

In a business world filled with noise, generic advice, and endless complexity, clarity is the ultimate competitive advantage. Whether you're trying to attract top talent, build a personal brand that stands out, or lead a team through uncertain times, the ability to cut through the clutter is what separates good from great.

My guest this week, Kat Kibben, is a master of clarity. They have a remarkable talent for simplifying the complex and making business more human. In this conversation, we dive into her unique approach to hiring, personal branding, and leadership.

Here are three areas where Kat provides some much-needed clarity:

Clarity in Hiring: We explore how to transform job posts from dull admin tasks into compelling sales pages. Kat explains why most job descriptions are ineffective and shares her process for writing them in a way that attracts the right people and repels the wrong ones.

Clarity in Your Message: Kat introduces the crucial distinction between trying to 'convince' your audience and sharing with 'conviction'. This single shift in mindset is the key to creating content that connects and establishes you as a genuine thought leader.

Clarity in Leadership: Drawing on the principles from her book, "The Bounce Back Factor," Kat discusses how to lead with confidence, even when you don't have all the answers. We talk about why true leadership is an internal journey that allows you to create a culture where people feel they belong.

Here are three practical actions you can take based on Kat's advice:

Ask for help. Don't wait until you're overwhelmed. Make it a regular practice. Kat suggests adding a "hot seat" to team meetings where one person can share a challenge and get focused support from the group.

Be willing to change direction. Hustle culture tells us to always push forward, but sometimes the smartest move is to go backward. Re-evaluating your path is not a failure; it's a strategic choice.

Set goals with compassion. Move away from competitive goal-setting. Instead, start by getting clear on what you want more of and less of in your work and life, and let that guide your priorities.

If Kat's compassionate approach to goal-setting resonated with you, they have a resource to help. You can download the free goal-setting worksheet they mentioned - the same one their team uses - at bouncebackfactorbook.com, where you can also find out more about their book, "The Bounce Back Factor."

Timestamps

(00:01:58) - Who is Kat Kibben?

(00:04:45) - The Power of Sharing with Conviction

(00:16:02) - What a Bad Job Posting Looks Like

(00:26:08) - A Better Hiring Process for Entrepreneurs

(00:31:40) - The Bounce Back Factor: A New Take on Leadership

(00:46:34) - Three Actionable Takeaways with Kat

-- ( About Bob Gentle 👇 ) --

I help Leaders & Entrepreneurs create a personal LeaderBrand + a business that works for them. 👉 Influence, Income & impact.

⚠️ P.S. - Stuck? Curious? Ready to leap?

Let’s talk. No strings, no pressure - just clarity and a plan. I save a few slots each month for people just like you

📅 Book a call :

https://bookme.name/amplify/lite/wide-open-vip

❤️ What clients say about working with me:

https://senja.io/p/amplifyme/8jjKQH

🎁 Download the Personal Brand Business Roadmap :

https://amplifyme.agency/roadmap/

Why Your Expertise Isn't Enough (And What to Do About It), with Robert Kennedy

Mon, 23 Feb 2026 05:00:00 +0100

As a leader, expert, or entrepreneur, one of the most frustrating feelings is knowing you have immense value to share, but your message just isn't landing. You speak in meetings, create content, or lead your team, but it doesn't create the impact you want. It's a common challenge, and it's exactly what I discuss with Robert Kennedy III in this episode.

Robert shares a simple but powerful way to structure your communication so that people don't just hear you-they feel you and are moved to action.

Here are three key things we explored:

🗣️ Your Voice Deserves to Be Heard: Robert shares his personal journey from being a kid who was told he "talked too much" to becoming a quiet introvert, and how he made a conscious decision to step into visibility. We discuss why being an introvert isn't an excuse to be invisible and how true leadership requires adjusting your communication style to meet the needs of your team.
✨ The EASE Framework: Robert breaks down his beautifully simple EASE framework (Energy, Ask, Story, Explain). He explains how to build any message by starting with the point you want to make, wrapping it in a story, framing it with a question, and delivering it with the right energy. It’s a practical tool you can use immediately to make your points stick.
🚲 Unlocking Your Story Vault: Every great leader is a great storyteller. Robert tells a personal story about learning to ride a bike and shows how dozens of business lessons can be pulled from a single moment. We talk about how to start capturing your own stories so you always have a powerful and relevant message at your fingertips.

Finally, Robert shared a few ways you can get closer to his work and improve your own communication skills:

Connect with him on LinkedIn and Substack, where he shares regular insights.
Visit his website robertkennedy3.me to see his programs and resources.
Join his free Story Vault Remix event to start excavating and using your own stories. You can find it at storyvaultremix.com.

5 Leadership Tweaks to Boost Profitability, with Margaret Brown

Mon, 16 Feb 2026 05:00:00 +0100

Building a powerful personal brand as a leader isn't just about what you say online; it's about the culture you create within your organisation. When your team feels seen, valued, and connected to a larger purpose, that positive culture becomes your most significant competitive advantage.

But how do you move from simply having values on a poster to truly living them? In this episode, I talk with my friend and best selling author of 'Culture Pays', Margaret Brown, a leadership expert with 35 years of experience, about the art and science of building a culture that pays.

We explored several key areas during our conversation:

✳️ The Three Pillars of Leadership: Margaret explained that successful leadership requires a balance of business acumen, technical excellence, and-the often-neglected pillar-values and behaviours. We discussed why the EQ side of leadership is the true differentiator that separates thriving organisations from the rest.

✳️ The Real Cost of a Bad Culture: We looked at the hard numbers behind employee disengagement. With "quiet quitting" costing the global economy an estimated $8.9 trillion, it's clear that culture has a direct impact on the bottom line. Margaret shared a case study of how one company reduced its attrition rate from 12% to under 1% by focusing on its culture.

✳️ A Framework for Transformation: Margaret introduced her "Five Ls" of leadership-Listen, Learn, Lead, Leverage, and Live by your values. This model provides a practical process for leaders who want to understand the blockers in their organisation and inspire their teams to do their best work.

Here are three actions you can take this week based on our discussion:

✳️ Conduct a Listening Tour: Don't wait for formal surveys. Actively seek feedback from your employees, partners, and stakeholders. Ask them what's holding them back and what they need to succeed.

✳️ Practice Visible Leadership: Find small but consistent ways to connect with your team and show you care. It could be as simple as knowing the name of the person who brings the coffee or starting a "Good News Monday" meeting to celebrate weekly wins.

✳️ Audit Your Values: Look at your official company values and then honestly assess whether they are reflected in the daily experiences of your team. If there's a gap, start a conversation about how to close it.

More about Margaret Brown : https://www.margaretbrownconsulting.com/free-chapter/

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(00:00) Introduction

(01:42) Welcome Margaret Brown

(03:04) Are Leaders Born or Made?

(06:51) The Three Pillars of Leadership

(10:07) Company Culture and Purpose

(13:31) Leading with Vision and Purpose

(17:10) Living Your Company Values

(21:34) Belonging in a Post-Pandemic World

(24:12) The Staggering Cost of 'Quiet Quitting'

(28:58) The Importance of Visible Leadership

(33:26) Connecting with Margaret and Her Book 'Culture Pays'

(35:00) Conclusion

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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----

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Building a team that crafts your future, with Nick Smith

Mon, 09 Feb 2026 05:00:00 +0100

I've had many conversations about leadership, but my discussion with Nick Smith was one of the most practical.

We often think about strategy and tactics, but how often do we consider the energy of our team, or even ourselves? Where do we naturally excel, and where do we drain our batteries?

💡 Understanding this is the key to unlocking performance, not just for your team, but for yourself.

In this episode, Nick introduces the GC Index, a tool that reveals how we are naturally inclined to make an impact. It was a lightbulb moment for me, showing me exactly why I love starting things but struggle with finishing the details.

Here are three key areas we explored:

✳️ The GC Index & Your Energy - We discuss how knowing your profile (I'm a Strategist/Game Changer, Nick is a Polisher/Implementer) can change how you build your team and manage your own focus. It’s not about fixing weaknesses, but about building on strengths.

✳️ Leadership as a Journey - Nick shares his framework for leadership, from 'Base Camp' (understanding yourself) to navigating 'Rough Terrain' (like difficult conversations) and finally to the 'Summit' (where leadership can become lonely).

✳️ Curiosity Over Judgment - We touch on one of the most powerful tools for any leader: curiosity. Nick’s advice on asking more questions is a simple but effective way to handle almost any difficult situation.

At the end of our conversation, I asked Nick for three actionable things you can do right now.

Here’s what he suggested:

👉 Recognise Differences: Stop trying to build a team of clones who think just like you. True strength comes from diversity of thought and energy. Use tools like the GC Index to build a well-rounded team where everyone operates in their zone of genius.

👉 Ask More Questions: The next time you're in a difficult conversation and feel yourself becoming judgmental, pause. Instead of making a statement, ask a question. This simple shift can transform the dynamic and lead to better outcomes.

👉 Read These Books: Nick recommended three books to sharpen your leadership and communication skills:

The Jelly Effect by Andy Bounds
Drive by Daniel Pink
Teaming by Amy Edmondson

Find out more about Snick Smith : https://www.squarepegscoaching.com/

00:00 — Welcome & episode intro

01:44 — Who is Nick Smith?

02:30 — What is the GC Index?

05:03 — My GC Index result

07:37 — Strengths, weaknesses & friction

09:03 — Using the GC Index to build teams

12:35 — Leadership as an energy system

16:24 — The leadership journey

20:34 — Coaching at the summit

22:37 — Diagnosing sluggish organisations

24:27 — Nick’s dream client

26:56 — Three practical amplifiers

28:13 — Recommended reading

31:27 — How to reach Nick & resources

34:08 — Wrap & sign-off

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

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The Power to Choose - How leaders stop reacting & Start deciding, with Robbie Swale

Mon, 02 Feb 2026 05:00:00 +0100

I spoke with author and coach Robbie Swale about how leaders, coaches and experts can feel less overwhelmed and make clearer choices in complex times. His new book, The Power to Choose: Finding Calm and Connexion in a Complex World, is the backbone of our conversation.

It shows simple ways to shift perspective, use curiosity when you’re stuck, and choose what actually deserves your time. If you’re juggling difficult conversations, packed calendars and competing priorities, the ideas Robbie shares will help you decide and act with less friction.

Three key areas we cover

🔍 How perspective shapes everything

Most of us see the world through a default lens. Robbie uses the old woman / young woman optical illusion to show how the same situation can feel true in different ways. Try on another perspective and you’ll often find conflict softens and options appear.

🧭 Curiosity as the practical tool for stress and emotion

When you feel contraction or a strong emotion, curiosity is the move. Ask - what’s really going on here? That small pause creates space, slows reactivity and gives you room to choose.

⏱ Meaningful productivity - choosing what matters

Robbie’s Meaningful Productivity Blueprint reframes productivity for complex roles. Two concrete ideas we discuss - separate urgent from important, and use Warren Buffett’s 25 → circle 5 exercise to protect focus.

Three simple actions you can take today (Robbie’s amplifiers)\

🔁 Try the mental model - for one day, assume people are doing their best. Test it in two interactions and note the difference.

📥 Download the Meaningful Productivity Blueprint at robbieswale.com and complete one worksheet this week.

📝 Do Buffett’s 25 → list 25 goals/tasks, circle your top five, then treat the remaining 20 as your avoid-at-all-costs list for three months.

Where to follow Robbie

Everything starts at robbieswale.com

Apple Podcasts chapter markers

00:00:00 Intro - Why this episode matters

00:00:07 Robbie Swale - Guest intro and quick background

00:01:46 Who Robbie is - Leadership coaching and work focus

00:03:04 The Power to Choose - Why Robbie wrote the book

00:05:00 Perspectives - How our default lens shapes reality

00:08:02 The three-part framework - Choose, assume, be curious

00:10:01 Practical tools in the book - Questions and exercises

00:12:26 Tube story - Perspective in daily life

00:14:28 Manager inbox - Assume competence, not malice

00:16:26 Emotions vs perspective - Noticing the inner weather

00:19:39 Optical illusion - Seeing multiple truths at once

00:23:13 Polarisation - Complexity at scale and leadership impacts

00:29:58 Productivity reframed - Urgent vs important for leaders

00:32:54 Meaningful Productivity Blueprint - What it covers

00:36:55 Three amplifiers - Quick actions listeners can use

00:37:28 Amplifier 1 - Assume people are doing their best

00:38:49 Amplifier 2 - Download the Meaningful Productivity Blueprint

00:41:12 Amplifier 3 - Buffett 25 → circle 5 exercise explained

00:43:44 Saying no - Protecting your top five priorities

00:46:22 Where to find Robbie - robbieswale.com and podcasts

00:47:35 Outro - Final remarks and episode close

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

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Establishing your Market Eminence, with David Newman

Mon, 26 Jan 2026 05:00:00 +0100

Ever felt like you're doing great work, but you're stuck in a sea of sameness? 😥 You're not alone. Many experts and founders struggle to stand out, feeling like they're constantly trying to convince new prospects of their value.

This week on ‘Building Your LeaderBrand’ I spoke with David Newman, author of "Market Eminence," about how to break free from this cycle. He shared a powerful approach to building a brand that's not just visible, but truly unmistakable.

It's not about being wacky or putting on a show. It's about amplifying who you already are to create a category of one.

✨ Here are a few things that really stood out for me:

✳️ Build an "Electromagnetic Fence". Your brand should act like a magnet. It should powerfully attract your ideal clients, partners, and talent while just as powerfully repelling the bad fits. Stop trying to appeal to everyone.

✳️ Find Your Contrarian Slant. What conventional wisdom in your field do you secretly think is wrong? What harsh truth are clients desperate for someone to finally say out loud? This is where your unique point of view lies, and it's the key to differentiation.

✳️ Stop Trying to Be Liked. As businesses grow, founders often start playing it safe. They try to "sound smart" and "be liked," which leads to blending in. David argues you need to let go of these instincts and embrace the scrappy, opinionated, and authentic voice you had when you started.

✨ Ready to take action? Here are three things David recommends you can do today:

👉 Define Your Point of View. Answer these questions:

❓What conventional wisdom in your field do you think is wrong?

❓ What harsh truth are clients desperate for someone to acknowledge?

❓ What strong opinion do you hold that would make insiders uncomfortable but resonates with ideal clients?

👉 Shift Your Content from "How-To" to "How-to-Think". In a world of AI, information is a commodity. Your value is in your perspective. Share frameworks, principles, and manifestos that change how your audience sees the world.

👉 Become a Trailblazer. Help your audience prepare for what's coming next. Share trends and future-cast to help them see around corners. This builds immense trust and positions you as a leader.

If you want a quick win, start with the contrarian exercise. It’s the simplest way to stop being generic and start being memorable.

More about David :

David's assessment : https://doitmarketing.com/quiz

Market Eminence Book : http://www.marketeminence.com/

Chapters

00:00:00 Intro — Why this episode matters

Why I invited David and what you’ll get from this conversation.

00:01:30 Guest intro — Meet David Newman & Market Eminence

Who David is, his Do It Marketing work, and the idea behind Market Eminence.

00:03:48 The problem — The “marketing monkey show”

Why doing more of the same marketing won’t get you unstuck.

00:08:42 Category of one — The Grateful Dead example

How being radically different creates a category of one, not a stunt.

00:11:42 The “electromagnetic fence” exercise

A practical workshop: list nightmare clients and hires to clarify who you repel and attract.

00:16:20 Authenticity vs attention stunts

Why being distinct is about revealing who you already are, not putting on a show.

00:22:25 Contrarian slant — 3 prompts to find your opinion

David’s three questions to surface the contrarian views that will make you memorable.

00:30:35 Founder identity — the bell curve and reclaiming your voice

How leaders lose their edge and how to bring back the scrappy identity that scales.

00:35:31 Short-term memory & relationships

Why reappearing in people’s short-term memory matters more than chasing new leads.

00:37:14 Three practical things to do today (David’s closing)

Contrarian slant, industry future snapshot, and how to prepare clients for what’s next.

00:40:01 Resources & assessment — marketeminence.com and quiz

Where to get the free downloads, worksheets, and the Market Eminence assessment.

00:44:27 Outro — Final thoughts and next steps

Wrap up and where to find more from David and the show.

----

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✨Solo✨ Ho Hum Brand - to LeaderBrand. How to make it happen.

Fri, 23 Jan 2026 11:00:00 +0100

Ever feel like you're doing all the right things with your personal brand but getting no real traction? In this solo episode, I break down why so many experts and leaders build brands that look good on the surface but lack real authority. The problem isn't your tactics; it's the order you're doing things in. Discover the three essential layers for building a brand from the inside out - one that builds deep trust and attracts the opportunities you deserve.

In this episode, you'll learn:

Why focusing on tactics first is the biggest mistake you can make.
Layer 1: The Foundation - How to get clear on your leadership role, point of view, and identity.
Layer 2: The Bridge - How to translate your internal clarity into a powerful external message.
Layer 3: The Proof - The 7 signals the market looks for to confirm your authority.

Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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Is this it ? .... A Guide to finding your purpose, with Ingo Rauth Phd

Mon, 19 Jan 2026 05:00:00 +0100

It's a situation many of us face-the moment success is no longer enough. You might be in a career crisis, feeling unfulfilled despite your achievements, or leading a business that has lost its direction. This is what my guest, Ingo Rauth, calls the "purpose turn."

For experts and entrepreneurs, whose identities are so closely tied to our work, this moment can be unsettling. We often scramble for the next project or opportunity without pausing to ask the most important question: What do I truly want?

In this conversation, Ingo and I explore how to navigate these critical transitions. We discuss why looking inward to understand your core values is the essential first step before looking outward for opportunities.

Here are three key areas we explored:

🧭 Needs vs. Values: We often chase external desires like money or a specific job title, which are driven by immediate needs. Ingo explains that our core values are the lenses through which we see the world. Understanding them acts as a compass, guiding us to opportunities that are truly aligned with who we are and providing a sustainable source of energy.

🎢 The Emotional Journey of Change: A career transition is an identity shift, and it often follows a path similar to the grieving process, including a "valley of despair." Recognising that this is a normal, scientifically-studied process helps you navigate the uncertainty with more grace and emerge faster.

🔥 Alignment, Energy, and Flow: When you align what you do with your core values and strengths, work stops feeling like work. This alignment creates a powerful, self-sustaining cycle of energy and motivation, allowing you to tackle even the difficult parts of business without burning out.

Here are three actions you can take after listening:

Map Your Values: Take 15 minutes to list the people, companies, or brands you are drawn to. Next to each one, write down what you value about them. You'll start to see a pattern that reveals your own core values.
Speak Your Truth: Start sharing your thoughts and feelings about your career path with someone you trust. Voicing your truth helps build the confidence and clarity needed to detach from an identity that no longer fits.
Find Your Sounding Board: Whether it's a coach, a therapist, or a mentor, find someone who can give you the space to explore your thoughts without judgment. As Ingo says, you need to hear yourself speak your truth to make it real.

If you're reading this and nodding along, that feeling of being stuck or at a crossroads is your signal. It’s the call to move from a career that simply looks right to one that truly feels right. This conversation is a roadmap for that journey. If you're ready to stop scrambling and start aligning, this episode is your first step.

More about Ingo : https://www.linkedin.com/in/ingorauth/

Podcast Chapters:

[00:01:45] - What is the 'Purpose Turn'?

[00:04:11] - Starting with the Crisis Moment

[00:05:28] - Why 'Money' is the First Answer (and Why It's Wrong)

[00:07:06] - A Framework for Finding Yourself: Core Values

[00:11:36] - An Exercise: What Do You Value in the Companies You Admire?

[00:13:25] - The Tension Between Needs and Values

[00:17:01] - Your Emotional Response is a Clue

[00:19:50] - When You're Unhappy but Not in Crisis

[00:22:23] - The Next Step: Living Your Truth Out Loud

[00:25:46] - This is an Identity Change, Not Just a Job Change

[00:28:28] - How This Applies to Your Business

[00:32:44] - Finding Flow: When Work Stops Feeling Like Work

[00:37:30] - This Isn't a Recipe for an Easy Life

[00:42:29] - How This Applies to Leading a Team

[00:44:51] - How to Connect with Ingo

----

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High-Functioning Fear: From Procrastination to Peak Performance, with Grace Marshall

Mon, 12 Jan 2026 05:00:00 +0100

It's clear that the nature of change has changed. It’s no longer something we plan for; it's a constant state. For leaders and entrepreneurs, this can be a huge source of stress and fear.

If you've ever found yourself prioritising urgent but unimportant tasks over strategic projects, you'll know what I mean.

In this episode, I'm joined by Grace Marshall, a productivity expert who specialises in navigating fear and change. We explore why we often avoid the important work and how to manage the underlying fears that drive our behaviours.

Here are a few of the key areas we discussed:

✳️ High-Functioning Fear: We explored how fear often masquerades as productivity or strategic high performance. Grace breaks down the four common fear responses-fight, flight, freeze, and fawn-and explains how they manifest in the workplace.

✳️ Leadership in the Modern Workplace: We discussed the shift from traditional command-and-control leadership to a more collaborative and trust-based model, especially in remote and hybrid environments.

✳️ The Power of Naming Your Fears: A key theme was the importance of surfacing and acknowledging fear. When we name our fears, they lose their power over us and can become a point of connection rather than isolation.

Here are three actions you can take, inspired by my conversation with Grace:

👉 Practise the Pause: Before your next meal, take 10 deep, slow breaths. This is a powerful way to build moments of intentional pause into a busy day.

👉 Notice Your Fear Signals: Pay attention to how fear shows up for you. Do you speak faster, avoid certain tasks, or find yourself saying "yes" too often? Recognising your personal patterns is the first step to managing them.

👉 Explore Grace's Work: If you want to dive deeper, check out Grace's book, "Struggle," and listen to her podcast, "What the Fear."

Find out more about Grace and her work here : https://gracemarshall.com/

----

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The 6 Steps to Make 2026 ✨ Your Best Year Ever

Tue, 23 Dec 2025 11:00:00 +0100

As we head into the homestretch of 2025, I'm taking a moment to reflect on the year and, more importantly, look ahead to what's next. In this solo episode, it's just you and me. No guests, just a straightforward conversation about how to make 2026 your best year yet.

I've been thinking about the phrase: "You can't get second-gear results with first-gear strategies." But I believe the flip side is even more critical for most of us: you can't succeed in first gear if you're trying to use third-gear strategies. We see complex funnels and multi-platform approaches and think we need to do it all now. The result? Overwhelm.

This episode is about mastering the fundamentals-the "first gear" work that truly powers your journey. I break down the six practical steps that form the foundation for creating your own reality and making your goals not just possible, but probable.

Here are the six steps I cover for mastering your "first gear" in 2026:

🎯 Clarity: You can't hit a target you can't see. It's about getting specific on what you truly want, not just what sounds good. The future responds to focus, not fog.

⚡ Energy: Where your attention goes, your energy flows. This is about purposeful engagement and investing your focus in the things you say you want to achieve.

🔥 Necessity: Desire gets you started, but necessity gets you across the finish line. Your goal has to shift from a "nice-to-have" to a non-negotiable part of your identity.

🚀 Productivity: This is the action part of the equation. It’s about creating, shipping the work, and moving your dream from an idea in your head to a tangible thing in the world.

🤝 Influence: Big dreams are rarely a solo mission. This is about building genuine relationships, a strong reputation, and a support system that opens doors you never knew existed.

🦁 Courage: This is the final leap. It’s not the absence of fear but moving forward despite it because your mission has become more important than your comfort.

I hope this gives you a practical framework to think about your goals for the year ahead. I'd love to know which of these steps you're focusing on for 2026. Reach out and let me know.

(00:00) Introduction: Why You Need First-Gear Strategies for 2026

Bob sets the stage for the year ahead, explaining why trying to use advanced, "third-gear" strategies can lead to overwhelm and why mastering the fundamentals is the key to real progress.

(05:17) Step 1: Clarity - The Future Responds to Focus

The first and most critical step. Learn why vague goals like "be successful" don't work and how getting specific gives you a clear target to aim for.

(06:28) Step 2: Energy - Where Your Attention Goes, Reality Follows

This step is about directing your focus. It's not about hustle, but about purposeful engagement and investing your energy in the things you truly want.

(09:04) Step 3: Necessity - Moving from 'Nice-to-Have' to Non-Negotiable

Desire gets you started, but necessity gets you across the finish line. This is where your goal becomes a core part of your identity, making excuses irrelevant.

(10:32) Step 4: Productivity - The Action Part of the Law of Attraction

You can't just visualize success; you have to create it. This section covers the importance of output, shipping the work, and turning ideas into tangible reality.

(11:57) Step 5: Influence - Building Your Support System

Big dreams are rarely a solo mission. Learn how to build genuine relationships and a strong network that will open doors and support your journey.

(13:23) Step 6: Courage - The Leap Beyond Your Comfort Zone

The final step is about taking the leap. Courage isn't the absence of fear; it's moving forward despite it because your mission is more important than your comfort.

(14:47) Conclusion: Mastering First Gear for an Inevitable 2026

Bob recaps the six foundational steps and reinforces the message that by mastering your "first gear," you make success in the years to come a natural and inevitable outcome.

----

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The Four Fears 👹 Holding Your Business Hostage, with Mark Franklin

Mon, 15 Dec 2025 05:00:00 +0100

If you've ever felt stuck or that some invisible force is holding you and your business back, this episode is for you. It's easy to blame external factors like technology or strategy, but more often than not, the real barriers are internal. Fear is a powerful force that can keep us from reaching our full potential, often in ways we don't even recognize.

In this conversation with Mark Franklin, author of "The Four Fears of Business Ownership," we get to the heart of what's really stopping you. We explore the common fears that show up for almost every entrepreneur and discuss how to move past them, not by ignoring them, but by understanding and embracing them.

Here are a few key things we explored:

The Four "Surface" Fears 👹: We break down the four most common fears that hold business owners back: perfectionism ("I'm not ready"), imposter syndrome ("I'm not good enough"), overwhelm ("I don't have time"), and the fear of failure.

Your Internal "Thermostat" 🌡️: We discuss the idea that we all have a subconscious comfort zone or "thermostat" that dictates the level of success we allow ourselves to achieve. Pushing past this setting is key to growth.

The Power of "What Do You Really Want?" ✨: Mark shares the two simple but powerful questions he asks every client to cut through the noise and connect with their deepest motivations, making it easier to take brave action.

To help you start exploring this for yourself, here are three actions you can take:

✍️ Journal with intention: At the end of each day, write down three things that went well or made you happy. It shifts your brain into a more positive mode.

🏃‍♂️ Move your body: Even a 15-minute walk or workout can help clear your head and reset the mental noise.

🫂 Explore "Havening": Look into this simple self-soothing technique of gentle touch to calm your brain and disarm historic limiting beliefs.

Apple Podcasts & Spotify Chapters:

(00:00) - The Two Most Important Questions for Clarity

(01:59) - Meet Mark Franklin: The Four Fears Guy

(03:26) - What Are The Four Fears of Business Ownership?

(09:44) - Why Business Owners Are on a "Quest"

(16:13) - The Alchemist's Metaphor for Personal Growth

(20:48) - Moving from "Small" Fears to "Big" Fears

(27:26) - How to Start Exploring Your Own Fears

(31:47) - Practical Tools for Building Self-Awareness

(37:28) - What Does an Amazing Client Look Like?

(39:22) - How to Connect with Mark

----

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Why Smart People Suck at Explaining What They Do (And How to Fix It), with Brian Miller

Mon, 08 Dec 2025 05:00:00 +0100

If you're an expert, consultant, or coach trying to explain what you do, you've probably experienced that sinking feeling when someone's eyes glaze over mid-conversation. You know your work matters, but somehow the message isn't landing. This episode tackles one of the most critical skills for building your personal brand: the ability to communicate your expertise in a way that actually connects.

Brian Miller, founder of a message design firm, joins me to break down how smart people can explain their big ideas to the rest of us. We explore why traditional presentation skills training often fails, how to design speeches that do the heavy lifting for you, and why your next keynote shouldn't try to teach everything you know.

Three Key Areas We Discussed:

🎯 The Audience-First Principle - Brian introduces the AFA (Audience First, Always) framework and explains why most experts lose their audience in the first three lines. We dig into the four ways to build a compelling premise: wants, problems, beliefs, and fears.

🎤 The One Page Keynote Method - Forget charisma training and presentation skills workshops. Brian reveals why great speeches matter more than great speakers, and how his framework treats keynotes as a sequence of questions the audience is already asking.

📝 Structure vs. Improvisation - We tackle the controversial question of how much you should script your talks. Brian's take? You need a plan, and "being authentic" isn't an excuse for winging it.

Three Actions You Can Take:

✅ Create Your Filter Framework - Before any communication (keynote, email, networking conversation), write one sentence: "For [audience] to achieve [impact] via [action]." This becomes your filter for what belongs in your message and what doesn't.

🤔 Practice Curiosity Over Interest - When someone talks about something you don't care about, ask yourself: "Why do they care about this?" This shift creates genuine connection and opens doors to unexpected relationships.

💬 Embrace Radical Responsibility - Adopt Brian's mantra: "Everything can be said clearly." When people don't understand you, it's not because they're not smart enough. It's because you haven't found the right way to explain it yet.

https://keynotedesignbook.scoreapp.com/

----

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Owning your Brand & Owning your Career, with Andy Storch

Mon, 01 Dec 2025 05:00:00 +0100

In this episode, we dive into the world of personal branding and career development with Andy Storch, who has just published his new book, "Own Your Brand, Own Your Career," co-authored with Mike Kim.

Whether you're an entrepreneur, executive, or professional, understanding how to build and leverage your personal brand is crucial for success. Andy shares insights on how to navigate the complexities of personal branding, the importance of authenticity, and the role of content creation in career advancement.

Key Takeaways:

📈 Personal Branding as a Career Tool:

Discover how personal branding can elevate your career by making you a known quantity within your organization and industry.

📝 Content Creation Strategies: Learn safe and effective ways to start creating content that aligns with your career goals and personal brand.

🤝 The Power of Networking: Understand the importance of building relationships and how walking the floor, both physically and virtually, can accelerate your career growth.

Actions You Can Take:

🔍 Define Your Brand: Reflect on what you want to be known for and ensure your actions align with this vision.

✍️ Start Creating Content: Share insights from books, articles, or podcasts you consume to establish yourself as a thought leader.

🌐 Engage with Your Network: Regularly connect with colleagues and industry leaders to build a strong professional network.

✳️ Get the book : https://amzn.to/4pzEG3w

✳️ Andy's Website : https://andystorch.com/

----

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Business as Unusual: How to Thrive When Normal Isn't Coming Back , with Rick Yvanovich

Mon, 24 Nov 2025 05:00:00 +0100

The world has fundamentally changed, and waiting for things to return to "normal" isn't a strategy - it's a trap. My guest Rick Yvanovitch, serial entrepreneur and author of "Business as Unusual: How to Thrive in the New Renaissance," learned this firsthand during COVID lockdowns in Vietnam. As experts and entrepreneurs building our personal brands, we need frameworks that help us thrive in this "business as unusual" world while maintaining balance across all areas of our lives.

Three Key Areas We Explored:

🏰 The Castle Framework for Life Balance

Rick's powerful alternative to the Wheel of Life uses a castle metaphor where seven buildings represent different life aspects. Unlike the rigid wheel demanding perfect balance, your castle can be uniquely shaped with towers of different heights based on your priorities. The key insight: we all know when we're out of balance, even if we can't define perfect balance.

💪 Strengths vs. Weaknesses: The Strategic Approach

Instead of working on weaknesses, Rick advocates doubling down on strengths while solving for critical weaknesses that could derail you. Since you like your strengths and you're good at them, there's no resistance to improvement. His solution for people management as an introvert? Using psychometrics as a "mathematical formula for people."

🎯 Breaking Through Success Thermostats

We explored internal success limits - that psychological thermostat keeping us at certain levels. The solution involves coaching to identify blind spots and raise that internal bar. Like sports teams, sometimes you need different coaches for different growth stages.

Three Actions You Can Take:

📚 Read "The Slight Edge" by Jeff Olson - Rick calls this one of the most important books he's ever read, focusing on seven-step principles that have become his philosophy of life.

📧 Subscribe to Rick's Newsletter - "Business as Unusual TLDR" focuses on leadership challenges with simple acronyms and coaching-style exercises to help you practice solutions.

🤝 Connect and Ask - Rick encourages reaching out on LinkedIn. As he says, "If you want anything, if you need anything, just ask." Building relationships and seeking guidance is how we grow.

More from Rick : https://www.rickyvanovich.com/

Ricks Book : https://amzn.to/4pZkLvT

----

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'Becoming in Public' - How to Share Your Evolution Without Oversharing, with Renee Frojo

Mon, 17 Nov 2025 05:00:00 +0100

Building a personal brand isn't just about posting content - it's about creating genuine connections that drive referrals, opportunities, and business growth. Whether you're a consultant, coach, or executive, the stories you tell become the raw materials for how people remember and refer you.

In this conversation with brand storyteller Renee Frojo, we explore three critical areas that separate memorable personal brands from forgettable ones:

🎯 The Big Story Framework - Moving beyond the single "signature story" to develop your ownable premise. Renee walks through her process of identifying cultural tensions in your industry and finding the intersection with your unique approach. We practice this live, demonstrating how to dig deeper than surface-level professional achievements to uncover the real transformation stories that connect.

🔄 From Authenticity to Self-Awareness - Why "being authentic" has become problematic advice that leads to oversharing and trauma dumping. Instead, we discuss the concept of "becoming in public" - allowing your audience to witness your evolution and thought process without crossing into inappropriate territory. The goal shifts from showing everything to showing up with intentional self-awareness.

📚 The Daily Story Collection System - How to never run out of content by developing what Renee calls "narrative intuition." Everything becomes potential content when you learn to spot the moments of change, the shifts in perspective, and the connexions between daily experiences and bigger business lessons.

Three Actions You Can Take:

📖 Read "The Human Brand" by Susan Fisk - Learn the warmth + competence formula that creates instant credibility and trust in all your communications.

🎧 Listen to "How Stories Happen" podcast by Jay Akunzo - Study how excellent communicators break down their most effective stories and develop your own premise.

✍️ Start "Homework for Life" practice - Spend 5 minutes daily noting what made you feel something today. Ask: what was the moment of change? This becomes your endless database of story material.

https://www.reneelynnfrojo.com/

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How to Amplify ❤️ your Referrals, with Stacey Brown-Randall

Mon, 10 Nov 2025 05:00:00 +0100

If you're building an expert business, you already know that referrals are the lifeblood of sustainable growth. What you might not realize is that 60% of revenue in healthy consulting businesses comes from referrals - yet most of us are doing it wrong. We're either constantly asking (which feels needy) or hoping great work alone will generate referrals (it won't). This episode breaks down a systematic approach that transforms how you think about and generate referrals.

Three Key Areas We Explored

🎯 The Problem with Asking for Referrals Stacey explains why the traditional "just ask" approach creates two major problems. First, it puts you on a hamster wheel - you have to keep asking forever because the ask becomes the trigger. Second, it psychologically burdens the person you're asking by adding work to their already full plate and forcing them to manufacture something that doesn't naturally exist.

💡 The Five-Step Framework for Existing Referral Sources We dove into Stacey's proven system for getting more referrals from people who already refer you. The framework covers identifying your existing referral sources, creating a proper thank-you process, developing a 5-7 touchpoint plan over 12 months, using specific language that plants referral seeds, and systematizing the process so it actually happens consistently.

🔄 Creating a Referable Client Experience The conversation shifted to Stacey's new book focus - making sure you're actually referable before trying to generate referrals. She breaks down the client experience into three stages (new, active, alumni) and explains the formula: great work + relationship-building touchpoints = referable experience. The key insight? How your clients feel while working with you matters more than the results you deliver.

Three Actions You Can Take Right Now

📝 Map Your Current Client Journey Take out a piece of paper and map every touchpoint from when someone says yes to working with you until they're done. Mark each touchpoint with a "W" for work or "R" for relationship-building. Most businesses will find they have mostly W's and need to add more R's - aim for about 20% relationship touchpoints.

🔍 Identify Your Existing Referral Sources Go back through your last three years of clients and list where each one heard about you. Any name that appears is a referral source - this becomes your "list of gold." These people are usually closer to your next clients than you are, making them your lowest-hanging fruit for generating more referrals.

📚 Get the Books Start with "Generating Business Referrals Without Asking" to work with your existing referral sources, then move to "The Referable Client Experience" to systematize how you make clients feel. Both books include practical frameworks you can implement immediately rather than just theory.

Stacey's Website : https://staceybrownrandall.com/

Stacey's Book : https://amzn.to/4p75yrD

----

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How to build a brand that lands your dream role, with Laurie Macpherson

Mon, 03 Nov 2025 05:00:00 +0100

If you’re building a personal or leadership brand - whether you’re an entrepreneur, a consultant, or an exec thinking about your next move - LinkedIn and how you present yourself matters.

In this episode I speak with Laurie Macpherson about making your personal brand employer-friendly, standing for something specific, and using simple, repeatable actions to be seen by the right people.

These are practical signals that directly affect whether you get hired, promoted, or invited to collaborate.

Three key areas we covered :

✳️ Leadership brand vs. business brand - Why employees need their own “home base” online (LinkedIn) and how frequency of exposure builds reputation inside and outside organisations.

✳️ Profile signals that attract employers - The headline, the About section, examples of impact, and the need to fill gaps so recruiters and hiring managers can quickly understand your fit.

✳️ The BOLD method + practical career moves - Build, Own, Land, Distinguish - a simple way to plan next steps, own your achievements, tailor applications, and increase your visible credibility.

Three actionable takeaways (do these this week)

✨ Optimise one profile signal now - Update your LinkedIn headline to answer: Who do you help? What do you do for them? Add a one-line “how” so people instantly know your fit. (Small change, big signal.)

✨ Turn achievements into proof - Pick one recent project and write 2–3 bullet points that show the outcome (numbers or concrete change). Use those bullets in your About, CV, and one LinkedIn post.

✨ Make targeted outreach part of your routine - Pick three people who could help (former manager, peer, or small-business contact). Send a short message offering value (comment on their work, share a useful link) and ask one simple question. Repeat weekly.

https://www.lauriemacpherson.com/

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A.I. & Your Last Line of ⚔️ Defence, with Mark Schaefer

Mon, 27 Oct 2025 05:00:00 +0100

As we navigate a world increasingly shaped by AI, it's easy to get lost in the technical details of prompts and automation. But what about the human side of the equation? If you're building a business based on your expertise, understanding how AI is rewiring our psychology and our customers' behaviour is critical. It changes how we build relationships, create content, and ultimately, how we monetise our knowledge.

In this episode, I speak with Mark Schaefer about his latest book 'How AI Changes Your Customers: The Marketing Guide to Humanity's Next Chapter', which explores the profound psychological impact of AI on humanity and marketing. We moved beyond the usual talk of efficiency and productivity to discuss what it truly means to be human-centric in a world where AI can simulate empathy.

Here are three key areas we explored:

🤖 Marketing to the Algorithm

We discussed the shift where AI is becoming the decision-maker, acting as the new "customer". This means our marketing efforts need a dual focus. On one hand, we need to feed the AI with fresh, detailed data and social validation. On the other hand, we must create "AI overrides" through strong branding and word-of-mouth marketing, ensuring our businesses are chosen not by an algorithm, but by human preference and trust.

🫂 The Pillars of Human Connection

We talked about the three foundational pillars that remain untouchable by AI. Your personal brand, your community, and your artful, human content. These elements create an emotional connection that AI can only mimic. We explored why showing up with vulnerability and creating content that reflects a genuine human experience is no longer just a good idea- it's a core strategy for relevance.

💡 The Empathy Illusion

Mark shared how AI can create a convincing illusion of empathy, which can be weaponised to keep users engaged. We delved into the difference between this synthetic connection and the messy, imperfect, but real empathy that comes from shared human experience. The most humane company will win, but it requires the courage to be genuinely human.

Based on our conversation, here are three actions you can take this week:

1️⃣ Read 'Innovation and Entrepreneurship' by Peter Drucker. An old but incredibly relevant book that lays out a formula for integrating innovation into our daily lives.

2️⃣ Refine your AI prompts. When using tools like ChatGPT, treat it like an intern. After giving your instructions, add the question, "Before you begin, do you have any questions?". This will help you get a much better result.

3️⃣ Work on your personal brand. Every day you invest in your personal brand is like taking out an insurance policy for your career. It's the 20% AI can't replace and your last line of defence in an automated world.

About Mark : businessesgrow.com

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Having Fun & Winning Clients on LinkedIn with 🦊 Judi Fox

Mon, 20 Oct 2025 05:00:00 +0100

As a business owner or expert, you know you should be on LinkedIn, but the platform can feel like a chore. You want to look like an authority, but you don't have time to be online all day, and the endless scroll of the news feed can be draining.

How do you show up in a way that feels authentic, attracts the right people, and respects your time?

In this episode, I speak with Judi Fox about how to have fun and get results on LinkedIn. We explore how to navigate the platform with intention, so it works for you, not the other way around.

Here are some of the key areas we cover:

✳️ How to solve the puzzle of looking like a busy, in-demand leader while still being approachable to new clients.

✳️ Why being different, even a bit quirky, is your greatest asset in attracting the right opportunities and filtering out the wrong ones.

✳️ A healthy and effective way to use AI to support your content, using it as a tool for leverage rather than a shortcut that feels robotic.

Ready to take action? Here are three things Judi suggests you can do right now:

🦊 Build your own custom news feed. Instead of scrolling aimlessly, pick 10-20 peers, mentors, or ideal clients and intentionally engage with their content. This focuses your energy and tells the algorithm who you want to see and be seen by.

🦊 Do the opposite of AI. In a world of automation, lean into human connection. Pick up the phone, write a personal note, or schedule an in-person meeting. These simple acts are powerful and will make you stand out.

🦊 Create a 'wish list'. If setting rigid goals feels too high-pressure, try creating a wish list instead. It’s a gentler, more creative way to connect with what you want to invite into your life and business.

https://stan.store/judifoxrocks

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Big-Brand Secrets to Build an Unshakeable Personal Brand, with Philip VanDusen

Mon, 13 Oct 2025 05:00:00 +0100

Today, I sat down with the brilliant Philip VanDusen, and we explored the critical importance of building your personal brand. For all of you experts, entrepreneurs, and executives out there, understanding and actively shaping your personal brand isn't just about looking good; it's genuinely about future-proofing your career and business. In a world where jobs can disappear through no fault of your own, your personal brand is your ultimate career insurance policy.

Here are three key areas we delved into:

✳️ Defining Your Brand: We discussed how to uncover what makes you tick, the problem you solve, and why you're different through strategic tools like the Brand Positioning Statement and Brand Pyramid. It's about finding clarity and making tough decisions on what you offer and to whom.

✳️ Manifesting Your Brand in the World: Once you have that crystal-clear identity, we talked about how it becomes a filter for all your actions, from product development to social media posts. This ensures everything you put out into the world is aligned and intentional.

✳️ Overcoming Emotional Hurdles: Philip and I tackled the emotional challenges of personal branding, like imposter syndrome and comparison. We highlighted the importance of being inspired by others without copying them directly, and knowing when to pull the plug on things that aren't working.

Inspired by Philip's invaluable insights, here are three actionable takeaways you can implement today:

✳️ Embrace Community, Not Competition: Shift your mindset. Instead of viewing others in your industry as rivals, see them as colleagues, collaborators, and part of a valuable community. These connections can fast-track your learning and open doors to incredible partnerships.

✳️ Content is Currency: Start creating a body of work that showcases your expertise. Whether it's videos, articles, or audio, this content acts as a digital asset that works for you even when you're not actively selling, building visibility and attracting clients over time.

✳️ Utilise the Personal Brand Wheel: Philip has developed a fantastic tool to simplify the often-overwhelming process of personal branding into 12 core activities.

You can download this resource with examples and instructions at philipvandusenn.com/pbw. It's a brilliant way to gain focus and make your personal branding efforts more manageable.

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How to Teach AI to Recommend You, with Jason Barnard

Mon, 06 Oct 2025 05:00:00 +0100

If you've ever wondered how your personal brand shows up online, you've probably focused on Google. But the game is changing. The rise of AI search means we need a new way to think about our digital presence. Getting this right is no longer just an option; it's essential for anyone looking to build, market, and monetise their expertise.

In this episode, I speak with Jason Barnard about the monumental shift from traditional search to AI-assistive engine optimisation. We explore the unique opportunity this presents for experts and small businesses to take control of their narrative and build a powerful digital legacy.

Here are some of the key areas we discussed:

🗣️ Your New AI Resume: We talk about how AI platforms like ChatGPT are becoming the new front door to your reputation. We explore what it means to shape what these systems say about you, moving beyond old metrics to build a brand that AI understands and recommends.

💡 The Window of Opportunity: Large corporations are often slow to adapt. We discuss why this moment in digital history gives a distinct advantage to solopreneurs and small businesses who can organise their digital footprint quickly and effectively to educate the AI.

🛠️ Claim, Frame, and Prove: Jason breaks down his powerful method for building authority. It involves claiming your expertise, framing your history to support your present value, and proving it with concrete evidence from your digital footprint.

Feeling ready to take action? Here are three things you can do right now to start managing how AI perceives you:

1️⃣ Build Your 'Entity Home': Before anything else, make sure you have a personal website. It doesn't need to be complicated. A simple homepage and an 'About' page are the perfect foundation. This website is the central point of reference for AI to understand who you are.

2️⃣ Clarify Your Message: Take your 'About' page and write a clear, concise description of who you are, what you do, who you serve, and why you are credible. Start with what's most important today and use your past experiences to support your current positioning.

3️⃣ Create Consistency: Update all your professional online profiles (like LinkedIn, YouTube, or any platform where you have a presence) to reflect the core message on your 'About' page. Link from your website out to these profiles, and where possible, link back. This connects the dots for the AI, confirming your story and building its understanding and trust in your brand.

About Jason Barnard

We are at the second great inflection point in the digital age, and it’s a moment of immense opportunity for every high-growth business leader. The old rules of SEO are irrelevant. Today, the core challenge is simple: Can the new generation of AI Assistive Engines (like ChatGPT and Perplexity) accurately explain why you are the best choice in your market?

If the answer is anything less than a resounding, enthusiastic "Yes," you are losing business—and missing out on time you simply can’t afford to waste.

The Problem: Your Digital Past is Undermining Your Present

Jason Barnard, CEO of Kalicube, learned this lesson the hard way. Early in his career, he was the CEO of an EdTech company (UpToTen) that built a children’s edutainment platform. It was a massive success: they hit a billion page views and competed head-to-head with giants like Disney, the BBC, and PBS.

Yet, despite that success, Jason lost hundreds of thousands of dollars in new business. Why? Because after meeting him, potential clients would Google his name, find "voice of the blue cartoon dog," and their confidence would vanish. That experience forced him to crack the code on how machines understand people. That solution is now what he calls Digital Brand Intelligence, and it is the single most important asset for any ambitious leader today.

The Core Client: For Whom Brand is an Existential Asset

At Kalicube, Jason's mission is focused on solving a profound business problem, with a trajectory to hit $10 Million+ in annual revenue by 2030. He concentrates on the needs of entrepreneurs (generally B2B) who recognize their brand is an existential asset:

It Drives Business: They understand their personal brand in Google, ChatGPT, and AI is a primary force for driving new business.

It Facilitates Their Pivot: They know controlling their narrative makes it much easier to pivot their career or business in the future.

It Secures Their Legacy: They want to ensure their life's work is permanently and accurately defined by the AI—not by a past mistake.

The Strategic Opportunity: Data and Focused Effort

You might hear a lot of self-proclaimed "AI experts" offering advice. How do you know who to trust? You look at the data. Kalicube's strategies are grounded in a data set with 9.4 billion data points, covering over 70 million brands and detailed digital audits of 1 million entrepreneurs.

Their core methodology, The Kalicube Process, is so robust and universally applicable that they give the entire strategy away for free.

So, if the steps are available for free, why do successful entrepreneurs still choose to partner with Kalicube?

It comes down to maximizing Time, Headspace, and New Business.

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Why Your LinkedIn Posts Flop & Exactly How to Fix It, with Nicole Osborne 🥨

Mon, 29 Sep 2025 05:00:00 +0100

If LinkedIn feels like a minefield - whether you’re worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and trusted advisor to tech founders and agency owners, shares practical, mindset-shifting tactics to help you use the platform with confidence.

3 Key Takeaways

✳️ LinkedIn Isn’t About Your Peers - It’s About Your Audience

Many professionals avoid posting because they fear judgment from colleagues. Nicole’s reframe: Focus on attracting clients, not impressing peers. Speak to the people who need your expertise, not those who already have it.

✳️ Start Small: Engage Before You Create

If posting feels daunting, begin by commenting thoughtfully on others’ content. This builds visibility, trains the algorithm, and eases you into showing up consistently.

✳️ Consistency > Virality

Not every post will "go viral," and that’s okay. Silent opportunities (referrals, DMs) often matter more than likes. Nicole’s mantra: Stay top of mind, not trendy.

3 Actionable Steps

✳️ Reintroduce Yourself

Share a short, relatable story (e.g., a career pivot or lesson learned). Example: "When I left corporate, I struggled with X—here’s what changed everything."

✳️ Audit Your Profile for "Talking Points"

Add a human touch (e.g., Nicole’s pretzel emoji for her German roots) or a client-focused headline. Ask: What would make someone remember me after a networking event?

✳️ Turn Client Conversations into Content

Repurpose a recent client question or win into a post. End with a low-barrier CTA like: "Has this ever happened to you? Comment below."

Find our more about Nicole Osbourne : wunderstars.com/content-inspiration----

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How Anyone can Amplify their Brand & Business with Events, with Ruby Sweeney

Mon, 01 Sep 2025 05:00:00 +0100

As an expert, entrepreneur, or executive seeking to establish authority and credibility in your industry, understanding the strategic value of events can be a game-changer. Whether you're looking to grow your network, increase your visibility, or monetize your expertise, leveraging events effectively can propel you towards your goals.

Key Takeaways from this Episode:

💡 1. Strategy Over Tactics: Don't start planning an event without first defining its strategic purpose within your broader business plan. Understand how the event aligns with your overall objectives.

📈 2. The Power of Simplicity: In the context of events, simplicity can be incredibly effective. Start small with intimate gatherings and focus on depth over breadth to build meaningful connections.

📍 3. Understand Your Audience's Motivations: Whether opting for in-person or virtual events, grasp what drives your audience's engagement. Tailor your approach to meet their needs, ensuring a high-quality experience that justifies their participation.

Actions to Amplify Your Impact:

Based on Ruby Sweeney's Three Amplifiers for Success:

Embrace Personal Development: Invest in self-learning to grow personally and professionally. Reflect on your life and business in seasons to set realistic expectations and focus on what truly matters at each stage.
Prioritize Health and Nutrition: Make exercise, healthy eating, and mental well-being non-negotiables. This foundational aspect of your life significantly impacts your energy, focus, and overall brand.
Identify Your 'Switch-Off' Activities: Discover and regularly engage in hobbies or practices that completely detach you from work, rejuvenating your mind and spirit.

Connect with Ruby Sweeney:

LinkedIn: Reach out to her directly for event strategy consultations.
Website: theeventshub.com for comprehensive event solutions.

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The Only Four Reasons People Buy From You, with Mike Morrison

Mon, 25 Aug 2025 05:00:00 +0100

In a world where AI and automation are rapidly commoditising content, the human element—trust, connection, and authenticity—has never been more critical. Whether you're an entrepreneur, coach, or expert looking to build a membership-based business, this episode of Building Your Leader Brand with Mike Morison is a must-listen. Mike, a pioneer in the online membership space, shares his bold move to give away his flagship Membership Roadmap course for free—and why this decision is a game-changer for the industry.

Why This Matters for You

If you’re navigating the crowded world of online business, you’ve likely noticed how hard it is to stand out. The rise of AI-generated content has made it even trickier to build trust and differentiate yourself. Mike’s approach—prioritising human connection and generosity—offers a blueprint for creating a sustainable, impactful membership business.

Three Key Takeaways

The Human Edge in an AI World

Content is no longer enough. Trust, community, and personalisation are the new currency.
Mike’s decision to give away his Membership Roadmap for free underscores the power of generosity in building long-term relationships.
Actionable Insight: Focus on being a trusted guide, not just a content provider. Show up consistently and foster real connections.

Memberships Are a Marathon, Not a Sprint

Launching a membership is just the starting line. The real work begins with nurturing and growing your community.
Mike’s framework—Membership Motivators—helps you identify whether your audience is driven by outcomes, mastery, connection, or resources.
Actionable Insight: Define your membership’s core motivator first. This will shape everything from your content to your pricing.

Community Is Your Secret Weapon (Most of the Time)

For most memberships, community is the accelerant. It fosters belonging, accountability, and deeper engagement.
However, resource-driven memberships (like templates or tools) may not need a community—alignment with your audience’s needs is key.
Actionable Insight: If you’re building a community, make it a safe space for questions, celebrations, and real connections.

Three Actions to Take Today

Inspired by Mike’s insights? Here’s how to put them into practice:

Audit Your Membership’s Core Motivator

Is it outcome-driven (e.g., a step-by-step course)? Mastery-based (e.g., ongoing learning)? Connection-focused (e.g., a safe space)? Or resource-heavy (e.g., templates)?
Align your content and community strategy accordingly.

Prioritise Generosity

What’s one high-value resource you can give away for free? It could be a mini-course, template, or live Q&A.
Use this as a trust-building tool to attract your ideal clients.

Show Up for Your Audience

Whether it’s a Facebook group, live call, or personalised feedback, make your presence felt.
Remember: People don’t just buy your content—they buy you.

Final Thought

Mike’s story is a reminder that the best businesses are built on trust, not transactions. If you’re ready to create a membership that stands the test of time, start by laying a solid foundation—one brick at a time.

🎧 Listen to the full episode here and grab Mike’s free Membership Roadmap at membershiproadmap.com.

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How to Land Big Brand Deals on Your Own Terms, with Henry Calvert

Mon, 04 Aug 2025 05:00:00 +0100

Show Notes: Building Your Leader Brand with Henry Calvert

If you're an entrepreneur, creator, or expert looking to build a personal brand that attracts opportunities—this episode is for you. TikTok isn’t just for dancing teens; it’s a gateway to monetising your expertise, landing brand deals, and amplifying your voice. Henry Calvert, a content creator and social media personality, shares his journey from comic-book reviewer to Disney collaborator—and the hard-won lessons along the way.

Why This Matters for You

Whether you’re a coach, consultant, or executive, visibility is currency. Henry’s story underscores how personality-driven content opens doors to partnerships, sponsorships, and career pivots—even if you’re camera-shy or niche-focused.

3 Key Takeaways

People Buy People 🎭

Authenticity isn’t optional. Henry’s pivot from anonymous reviews to on-camera content tripled his engagement. Brands invest in you, not just your metrics.

Actionable step: Start small. Film a 30-second opinion piece or behind-the-scenes clip—even if you delete it later.

Ditch the Middleman ✉️

Henry fired his management team and landed bigger deals by pitching brands directly. His secret? Tailored outreach (no templates) and leveraging past collaborations as social proof.

Actionable step: Identify 3 brands you admire. Draft a personalised email highlighting how your audience aligns with their goals.

Cross-Industry Inspiration 🎨

Creativity thrives outside your niche. Henry studies music producers (like Rick Rubin) and comic-book writers to refine his content strategy.

Actionable step: Read The Creative Act by Rick Rubin or listen to an interview with Todd McFarlane. Apply one idea to your next project.

3 Actions to Try Today

From Henry’s closing advice:

Audit your feed. Does it reflect you—or just your products? Swap 1 promotional post for a personal story.

Cold-email a brand. Use Henry’s formula: “I love [X about your brand]. Here’s how my audience would too.”

Consume outside your lane. Watch a documentary or podcast from an unrelated field. Note 1 transferable tactic.

Where to Find Henry:

TikTok/Instagram: @Henry_Calvert

For collaborations: henrycalvert@businessmail.com

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3 Shields 🛡️ to Protect Your Growing Business, with Phil Calandrino

Mon, 28 Jul 2025 05:00:00 +0100

If you’re running a business - whether you’re a coach, consultant, or entrepreneur - legal risks aren’t just hypothetical. They’re real, costly, and often preventable. In this episode, I sat down with Phil Calendrino, a Florida-based business attorney with 26 years of experience, to break down the essential legal protections every business owner should have in place - before problems arise.

Legal missteps can derail even the most promising businesses. Whether it’s a contract dispute, intellectual property theft, or an unexpected lawsuit, the fallout is expensive, time-consuming, and entirely avoidable with the right safeguards. Phil’s approach isn’t about fear-mongering - it’s about practical, proactive steps to shield your business so you can focus on growth.

3 Key Takeaways from This Episode

1️⃣ Contracts Are Your First Line of Defence

Handshake deals? Risky. A well-drafted contract isn’t just about formality—it’s a tool to filter out bad clients and control disputes before they escalate.

Example: A contract can dictate where legal disputes are resolved (saving you from flying across the country for court).

2️⃣ Trademarks Aren’t Just for Big Brands

If you’ve built a unique brand name, slogan, or methodology, trademarking prevents competitors from piggybacking on your reputation.

Myth: "I’ve used my brand name for years - I’m safe." Reality: If someone trademarks it first, they get exclusive rights to expand with it.

3️⃣ Insurance and Asset Protection Are Non-Negotiable

Insurance covers legal fees and claims you can’t avoid.

Structuring your business properly (e.g., LLCs or LTDs) keeps personal assets separate from business liabilities.

https://www.forwardlawfirm.com/

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How to Present Like a Pro (Even If You’re Not One), with Simon Raybould

Mon, 14 Jul 2025 05:00:00 +0100

If you’ve ever struggled to communicate your expertise in a way that captivates your audience—whether in presentations, pitches, or even casual conversations—this episode is for you. Simon Raybold, a former scientist turned professional speaker and presentations trainer, shares hard-won insights on how to move from "data dumping" to delivering messages that inspire action. Whether you’re a leader, entrepreneur, or expert, mastering this skill is non-negotiable for building authority and influence.

Three Key Takeaways

Focus on Outcomes, Not Processes 🎯

Your audience cares about the result of your work, not the technical details.
Simon’s analogy: "Excel sorts data—do you care about the algorithm? No. You just want the sorted list."
Action: Ask yourself, "What’s the one thing I want my audience to do after hearing me?" and reverse-engineer your message from there.

Storytelling Is an Industrial Process 📖

Great speakers don’t rely on luck—they collect, refine, and deploy stories strategically.
Simon’s tip: Treat stories like a library. Tag them by theme (e.g., "customer service," "failure," "breakthrough") so you can pull the right one when needed.
Action: Start a "story bank" in Notion or a notebook. Capture moments where you thought, "This might be useful later."

Script Less, Improvise More 🎤

Writing a word-for-word script often backfires—it sounds robotic and leaves no room for authenticity.
Instead, use bullet points and rehearse out loud to build "muscle memory" for your key messages.
Action: Try Simon’s "aged aunt" method: Explain your topic to an imaginary aunt (or a 12-year-old). The parts that hold her attention are your keepers.

About Simon

Simon started life as a research scientist. After over two and a half decades building an international reputation as a world leader in his field, and a stint managing the UK's largest social science research unit he shifted paths to look at how to better EXPLAIN all the great research that was being done.

A best seller (and two non-entities) later, his most recent book is called StoryMaking and it's a forensic examination of how to *use* stories not just tell them.

I should add that Simon's also been a lighting designer for dance companies, a playwright, actor, opera director and a fire eater

https://storymaking.business/

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Never Lose Another Client, with Filip Sardi

Mon, 02 Jun 2025 05:00:00 +0100

As someone invested in building a successful business, you understand the importance of retaining clients and delivering an exceptional experience. This not only drives growth but also fosters loyalty and advocacy. In this episode of "Building Your Leader Brand," we explore the often-overlooked aspect of business growth: client retention, in conversation with Filip Sardi, founder of the Client Flow Movement.

Key Discussions:

📍 1. The Power of Client Retention: We explored the Client Flow Movement with Filip Sardi, delving into how focusing on making just 5% of your existing clients happier can double your business. This counterintuitive approach highlights the potential in nurturing existing relationships.

📍 2. Simplifying Retention Strategies: Filip shared his journey from tracking 30 different KPIs to focusing on a few essential metrics. We discussed the importance of identifying "micro-wins" and creating a structured approach to better support clients and enhance their experience.

📍 3. The Underrated Offboarding Process: Often overlooked, the offboarding process is crucial for leaving a lasting positive impression. We touched on the value of creating a personalized plan for clients even after their program ends, leading to increased retention rates.

3 Actionable Takeaways inspired by Filip's Final Suggestions:

👉 1. Reflect on Your Emotional Upgrade Path: Consider how you can offer upgrades and upsells that meet your clients where they are in their journey, rather than pushing automated offers. (Inspired by Filip's discussion on the Emotional Upgrade Path)

👉 2. Simplify Your Tracking Metrics: Identify the few key performance indicators that truly matter for your business and client satisfaction. Avoid overwhelming yourself and your team with too many vanity metrics. (Reflecting on Filip's experience with streamlining KPIs)

👉 3. Revamp Your Offboarding Process: Schedule a "next steps" call towards the end of your clients' programs to offer continued support and create a personalized plan for their future, regardless of whether they stay with you or not. (Based on Filip's tactical advice for a strategic offboarding process)

Filips Website : https://joinclientflow.com/amplifyme-gift

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Networking, Legacy, & Scaling your Business, with Ivan Misner

Mon, 26 May 2025 05:00:00 +0100

If you're an entrepreneur, consultant, or business owner, the way you network, build your brand, and scale your business can define your long-term success.

This episode of Building Your Leader Brand features Ivan Misner, the founder of BNI (Business Network International), who shares his journey from starting a local networking group in his garage to building a global enterprise with over 11,300 chapters in 75 countries.

Whether you're looking to grow your business, refine your personal brand, or leave a lasting legacy, Ivan's experiences and strategies offer practical insights you can apply immediately.

Three Key Areas Discussed

🔑 1. The Power of Networking in Scaling Your Business Ivan emphasizes the importance of building relationships, both locally and globally. He shares how BNI's platform, BNI Connect, allows members to leverage a worldwide network. If you're struggling to expand your reach, this section is a masterclass in using networking as a growth tool.

🧠 2. Finding Your Flame vs. Working in Your Wax Ivan introduces the concept of working in your "flame" (what energizes you) versus your "wax" (what drains you). He explains how identifying and focusing on your flame can transform your business and personal fulfillment. This is especially relevant if you're feeling stuck or burnt out.

📚 3. Leaving an Intentional Legacy Legacy isn't just about money-it's about the impact you have on others. Ivan discusses the importance of values, behaviours, and the relationships you build. His book, Infinite Legacy, dives into how you can leave an intentional legacy that lasts far beyond your business accomplishments.

Three Actionable Takeaways from Ivan's Advice

🚀 1. Focus on Six Things a Thousand Times Instead of chasing a thousand strategies, pick six key actions and master them. Consistency, not complexity, is the secret to scaling your business. Start by identifying the activities that drive the most value and double down on them.

🔥 2. Seek People Who Resonate with Your Values When building your team or network, prioritize values alignment over skill alone. Ivan's metaphor of resonance-like two pianos humming in harmony-illustrates the power of surrounding yourself with people who amplify your energy and vision.

📊 3. Plan for the Next Phase of Your Business Whether you're scaling, selling, or stepping back, having a clear plan is essential. Ivan's experience transitioning from "King Arthur" (leading the charge) to "Colonel Sanders" (being the face of the brand) offers lessons in intentional leadership and succession planning.

The strategies Ivan shares aren't just for business owners-they're for anyone looking to build meaningful connections, amplify their impact, and create a legacy that matters. If you're ready to take your personal brand or business to the next level, this episode is a must-listen.

Tune in to the full conversation for more insights and actionable advice.

💡 Your Next Step: Reflect on your current network, values, and long-term goals-then take one small step today to move closer to your vision.

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Building Strong Connections Effortlessly, with Neil Jurd

Mon, 19 May 2025 05:00:00 +0100

As someone invested in building a strong personal brand and business, you understand the importance of effective leadership in achieving success. Whether you're looking to grow a loyal audience, monetize your expertise, or simply create a lasting impact, leadership is the linchpin. In this episode of Amplify, we delve into the heart of leadership with Neil Jird, founder of Leader Connect, to explore its far-reaching applications and practical takeaways for your own journey.

Three Key Areas Discussed:

🔑 Leadership Beyond Management: We explore how leadership extends far beyond traditional management roles, influencing various aspects of life, from social media presence to personal branding, and how embracing this broader perspective can enhance your overall impact.

🔑 Practical Leadership Development: Neil shares insights from his experience with the British Army and Leader Connect, highlighting the importance of experiential learning, clear direction, and meaningful connections in developing effective leadership skills.

🔑 Overcoming Challenges in Building a Leadership-Driven Business: Neil opens up about the road bumps encountered while growing Leader Connect, including navigating tech platforms and the value of having a supportive network that encourages growth and constructive feedback.

Three Actionable Takeaways Based on Neil's Final Thoughts:

1️⃣ Embody Leadership: Recognize that leadership is not just a position, but a quality that can be developed and embodied in every aspect of your life and business. Reflect on how you can lead by example in your personal and professional spheres.

2️⃣ Cultivate Humility: Balance confidence in your ideas with the humility to accept and learn from feedback. Identify one area where you can open yourself to constructive criticism this week.

3️⃣ Prioritize Connections: Invest in building strong, positive relationships with your audience, team, or community. Think about one action you can take today to deepen these connections and inspire loyalty and engagement.

Next Steps:

Reflect on how the concepts of leadership discussed in this episode apply to your current challenges and goals.
Explore Leader Connect's resources for practical leadership development tools.
Share your thoughts on the most impactful leadership lesson you've learned recently in the comments section below.

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Relationships are the Currency of Success, with Jason Lauritsen

Mon, 12 May 2025 05:00:00 +0100

As someone looking to elevate their personal brand, grow their audience, or monetize their expertise, you know that strong relationships are key to success. In this episode, we dive into the heart of what makes relationships thrive, and how you can apply these principles to enhance your leadership, branding, and overall impact.

Our Guest: Jason Lauritsen, a renowned speaker, management and leadership trainer, advisor, and coach, joins us to share his expertise on creating a more human-connected environment at work.

Three Key Takeaways:

🔹 Relationships are the Currency of Success: Discover how investing time in meaningful conversations can transform your connections with others, leading to increased trust, collaboration, and mutual growth.

🔹 Clarity is Key: Learn how simplicity and transparency can revolutionize your communication, expectation-setting, and conflict resolution, both at work and in your personal life.

🔹 Authenticity Unlocks Charisma: Understand the four-step process to embracing your true self (Self-Awareness, Self-Acceptance, Integrity, and Daring) and how this journey can magnetize opportunities, foster deeper connections, and elevate your leadership brand.

Take Action:

Practice the 4-Step Check-in Method with your team, family, or friends to kickstart more meaningful conversations.
Apply the Golden Rule of Management: Put your expectations in writing to ensure clarity and turbocharge performance.
Define Your Three-Word Manifesto: Reflect on the essence of your leadership, brand, or personal values and distill them into three impactful words to guide your actions and communications.

Connect with Jason Lauritsen: Visit his website at jasonlauritsen.com or connect with him on LinkedIn to dive deeper into his insights on building meaningful connections and unlocking leadership potential.

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Breaking the Me + 3 Barrier & How to Scale Your Business Beyond Burnout

Mon, 05 May 2025 05:00:00 +0100

If you’re running a business - whether it’s consulting, coaching, or any service-based venture - you’ve likely hit a point where growth feels stagnant. You’re stuck in the “me + 3” trap: you and a small team, unable to scale further without burning out. This episode is for you. Ryan Wimpey, founder of a successful franchise with 24 locations across the US, shares his journey from a one-person operation to a thriving, scalable business. His insights on systems, franchising, and scaling are invaluable for anyone looking to break through their growth ceiling.

🎙️ Key Takeaways from the Episode

1️⃣ Systems Are Non-Negotiable Ryan emphasises that without systems, your business will always rely on you. Whether you’re running a single location or planning to franchise, having clear workflows, scripts, and processes is essential. It’s the only way to delegate effectively and step away without everything falling apart.

2️⃣ Franchising Is About More Than Just Expansion Franchising isn’t just a way to grow—it’s a way to empower others. Ryan’s approach focuses on giving franchisees the tools and support they need to succeed, from call centre operations to marketing. It’s about creating a model that works whether you’re there or not.

3️⃣ Maximise Your Digital Ads Ryan’s aggressive approach to digital marketing—SEO, Google Ads, and social media—has been a game-changer for his business. He stresses the importance of maximising ad spend on one platform before moving to the next, ensuring you’re not leaving money on the table.

🛠️ Actionable Steps You Can Take Today

1️⃣ Audit Your Systems Can you step away from your business for a month without it collapsing? If not, start documenting your processes. Create workflows, scripts, and training manuals to ensure your team can operate independently.

2️⃣ Focus on High-Value Clients Stop targeting low-income customers if your business relies on higher margins. Ryan’s experience shows that selling to clients with disposable income not only increases revenue but also reduces emotional friction in the sales process.

3️⃣ Experiment and Iterate Don’t wait for the perfect plan. Use the “ready, fire, aim” approach to test your ideas quickly. Learn from what works, refine your processes, and scale what’s successful.

Ryan’s story is a testament to the power of systems, strategic scaling, and relentless focus on customer value. Whether you’re considering franchising or just looking to grow your business, his advice is a roadmap to breaking through the “me + 3” barrier.

📌 Listen to the full episode for more insights and actionable strategies.

Visit Ryans Website : https://tiptopk9.com/

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Creating your environment of zero competition, with Kennedy

Mon, 28 Apr 2025 05:00:00 +0100

As a business owner, coach, or consultant, you're likely no stranger to the importance of building a strong relationship with your audience. However, are you leveraging the most effective tool in your arsenal to nurture these relationships and drive sales? Email marketing, when done correctly, can be the game-changer your business needs. In this episode of Building Your Leader Brand, Bob sits down with Kennedy from Email Marketing Heroes to debunk common misconceptions, discuss best practices, and reveal the secrets to making email marketing work for you.

Three Key Takeaways:

📝 Frequency Matters: Emailing your list at least three times a week can lead to better deliverability, increased engagement, and faster results. Don't be afraid to show up regularly in your audience's inbox.

🔍 Proof Over Claims: In a world where trust is scarce, it's essential to "Say it, Prove it" (SIPI) in your marketing efforts. Back up your claims with evidence to build credibility and win over your audience.

📈 Set Clear Expectations: Communicate your email frequency and content upfront to avoid surprising your subscribers. Set the tone from the start, and they'll look forward to hearing from you.

Three Actionable Steps Based on Kennedy's "Three Things"

Read "Ready, Fire, Aim" by Michael Masterson: Apply the principles from this book to your business, focusing on the section relevant to your current turnover.
Implement the "Say it, Prove it" (SIPI) Principle: Review your current marketing materials and add proof to support your claims. Update your website, emails, and social media content to build trust with your audience.
Set Email Frequency Expectations: Revise your lead magnet and welcome email to clearly communicate how often you'll be emailing your subscribers. Use Kennedy's example as a template: "…you'll get my daily/weekly email tips straight to your inbox for free."

https://emailmarketingheroes.com/

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How to Speak with Confidence and Impact in Any Setting, with Nausheen Chen

Mon, 21 Apr 2025 05:00:00 +0100

Let’s face it - even the most confident among us have felt that stomach-churning fear before speaking in public. Whether it’s a podcast interview, a presentation, or even just pitching an idea in a meeting, that “oh no, what if I mess up?” feeling is universal. But here’s the good news: overcoming that fear doesn’t just make you a better speaker - it positions you for bigger opportunities, from landing clients to building authority in your industry. In this episode, I’m joined by Nausheen Chen, a public speaking coach, to share how you can turn those nerves into impact and amplify your message with confidence.

Three Key Takeaways:

🔹 Less is More: Trying to say too much can dilute your message. Focus on being selective with what you share and create a flowing, interactive conversation with your audience.

🔹 Intentional Energy Matters: It’s not about mimicking Tony Robbins or going over the top—it’s about amplifying your natural self. Use your voice, energy, and body language to connect authentically.

🔹 Maximise Every Opportunity: Speaking isn’t just about the moment on stage or screen. Learn how to prepare strategically, network effectively, and follow up thoughtfully to turn visibility into meaningful results.

Take Action Based on Nausheen’s Final Tips: Here’s a simple three-step process to start improving your speaking skills today:

Record Yourself: Grab your phone, record a one-minute clip of yourself speaking on a topic you know well, and watch it back. (Yes, it’s cringe-worthy, but so is most of life—embrace it!) Separate yourself from the performance to identify areas for growth.
Leverage AI Tools: Use platforms like Yoodli to analyze your recording. Get data on your pace, filler words, and eye contact to pinpoint specific improvements.
Iterate and Improve: Re-record with one focus in mind - like slowing your pace or using fewer fillers. This iterative process builds confidence and control over your delivery.

Breaking through the fear of speaking doesn’t just make you better at talking—it opens doors. Whether it’s commanding a room, winning over clients, or positioning yourself as a thought leader, the ability to communicate effectively is a superpower. So, let’s get started—because the world is waiting to hear what you have to say.

Nausheen's website : https://www.speaking.coach/

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Transitioning from Consulting to Membership, with Mike Morrison

Mon, 14 Apr 2025 05:00:00 +0100

Today's discussion with Mike Morrison is indispensable for anyone eager to scale their influence and create sustainable revenue streams through membership models. Whether you're an emerging consultant feeling oversubscribed or a seasoned expert exploring new revenue avenues, understanding when and how to transition into a membership model can be transformative.

🎯 Key Discussions:

Building Before Monetizing: Mike emphasizes the critical importance of establishing a strong foundation of followers before jumping into monetization through memberships. He advises on harnessing tools like podcasting and content creation to build a personal brand and audience who are genuinely aligned with your expertise.
Signals for Scaling: If you're turning away more clients than you can accept or noticing repeated demands for similar advice, it might be time to explore memberships. Mike provides insights on recognizing these signals and using them to transition effectively.
Purpose-Driven Memberships: Mike highlights the necessity of identifying the genuine needs and problems of your audience before deciding on a membership model. Not every problem can or should be solved through memberships; form must follow function.

🔑 Actionable Takeaways:

Audience Development: Before seeking monetization, evaluate your audience size. A minimum of 300 engaged followers should provide a good base to begin exploring membership options.
Recognize Demand: Pay attention to patterns in client requests. If you're oversubscribed or finding commonalities in client needs, it might be time to think bigger about how to serve more effectively.
Start Small and Specialize: Consider initially offering targeted free consultations or assessments that align with your area of expertise, which can also double as content for your brand. This helps solidify your reputation and gather valuable feedback.

More about Mike : https://www.membershipgeeks.com/

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Amplifying Human Connections for Business Success, with Andy Storch

Mon, 24 Mar 2025 05:00:00 +0100

In today's episode, I spoke with Andy Storch, an author, keynote speaker, consultant, and trainer who helps professionals in large companies own their careers and prepare for the future. As someone who transitioned from corporate consulting to entrepreneurship, Andy shares his journey of building multiple successful ventures including his book "Own Your Career, Own Your Life," his speaking business, and the Talent Development Think Tank conference and community.

This conversation couldn't come at a better time for you, my audience of consultants, coaches, and experts building your businesses. As AI tools make certain aspects of our work more automated, Andy highlights why human connections and personal branding are becoming even more valuable currencies in today's marketplace.

Three Key Takeaways You Can Apply Today:

✅ Commit to consistent sales activities - The most successful consultants maintain regular sales efforts regardless of how busy they get with client work. Set up a simple system to reach out, follow up, and stay in regular contact with prospects, understanding that in the corporate world, sales cycles often take 3-6 months.

✅ Build around your strengths - Take time to identify what you excel at and enjoy, then structure your business to leverage those strengths. Andy learned to focus on his speaking and facilitation talents while delegating project management tasks that didn't align with his skills.

✅ Use tools to stay organized - Implement systems like Notion to keep your contacts, sales activities, and communications organized in one searchable place. Consider hiring a virtual assistant to handle lower-value tasks so you can focus on high-value activities like sales and client delivery.

Andy's Three Steps for Future Success:

🔑 Invest in continuous learning - Never feel like you've got it all figured out. Adopt a beginner's mindset and continuously seek ways to improve your skills and knowledge. The days of getting a degree and working in that field for 40 years are over - we need to be learning all the time.

🔑 Build your network - Nothing is more impactful for career and business growth than building relationships with different types of people. As technology automates more tasks, human-to-human connections become increasingly valuable. Challenge yourself to connect with at least two new people each week.

🔑 Build your personal brand - Be intentional about your reputation by asking: "What do I want to be known for?" Then regularly check if you're acting in alignment with that desired reputation. Use this to guide both your business decisions and the content you create.

Remember, in Andy's words: "As the world becomes more automated and technology is doing more and more things, it's going to be those human-to-human connections that become more and more valuable."

Find out more about Andy Storch : https://andystorch.com/

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How to amplify your personal brand business with AI, with Alex Curtis & Pete Everitt

Mon, 17 Mar 2025 05:00:00 +0100

In this episode, I sit down with my good friends Alex Curtis and Pete Everitt to explore how we're each using AI tools in our businesses. While many people are still figuring out what to do with these powerful new tools, we share practical examples that you can implement right away.

AI isn't about replacing people but empowering good people to work more efficiently. For entrepreneurs, consultants, and service providers, these tools can dramatically improve how you serve clients and grow your business.

🔧 Key AI Applications We Discussed

Email Management: Using ChatGPT to rewrite emotional responses into professional, direct messages that get results

Content Creation & Repurposing: Leveraging tools like Claude AI, CapCut, and Descript to create and repurpose content efficiently

Client Service Enhancement: Setting up automations with Fathom for meeting recordings, transcriptions, and AI summaries to provide elevated service

Lead Generation: Creating smart workflows with Zapier that process podcast guests through AI to build targeted networks

Data Analysis: Using AI to process large datasets for SEO planning, client onboarding, and marketing decisions

💡 Actionable Takeaways

Set up an AI workflow to process your emotional communications - When you receive frustrating emails or messages, use ChatGPT or Claude to transform your initial heated response into something professional and effective. Try the "Word Jenga" technique to make your messages clear and concise.

Create a system for meeting follow-up - Use tools like Fathom to record and transcribe client meetings, then connect it with Zapier and Notion to organize your commitments and follow-ups. This dramatically improves client service and helps you stay on top of promises.

Automate your content repurposing - Instead of manually editing content for different platforms, use AI tools like CapCut or Descript to automatically extract clips from longer videos or podcasts. Turn one piece of content into many with minimal additional effort to maximize your visibility.

Remember - the goal isn't to use AI to avoid building your personal brand or being visible. The real power comes from using these tools to amplify your expertise, reach more people, and deliver better results for your clients by working smarter, not har

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Write Your Way to Premium Clients: The Minimalist Approach to Book-Based Marketing, with Anita Henderson

Mon, 10 Mar 2025 05:00:00 +0100

In this episode, I had the pleasure of speaking with Anita Henderson, known as "The Author's Midwife," who coaches entrepreneurs and C-suite executives to write, publish, and leverage books as powerful marketing tools.

As business owners, we often hear about writing a book but struggle with actually completing one. Whether it's feeling overwhelmed by the process or battling imposter syndrome, many of us keep our book ideas tucked away for years. Anita shared how her clients typically spend 9-12 months crafting their books—far from the "write a book in a weekend" myth—and how a well-crafted book can generate leads and opportunities for years to come.

What I found most valuable was Anita's approach to entrepreneurship through her own book, "Becoming the Minimalist Entrepreneur." Her philosophy of clarifying, simplifying, and focusing your business resonated deeply with my observations from hundreds of podcast interviews—true success rarely comes from complexity.

🔑 Key Takeaways:

1 - Clarify, simplify, and focus your business approach. We often complicate our businesses unnecessarily. Instead of trying to do everything, get crystal clear on what you do, who you serve, and how you serve them. When you do something twice, it's part of a process—document it and refine it.

2 - Learn to work inside your comfort zone first. Rather than constantly pushing beyond your comfort zone, perfect your processes and systems within it. Create consistency in how you deliver your services before expanding outward. This creates a solid foundation for sustainable growth.

3 - Make yourself strategically unavailable. Block time away from client calls to think, create, and recharge. Anita blocks one day each week, one week each month, and the last two months of each year—creating both mental space and increased demand for her services.

If you're considering writing a book to enhance your leadership brand, remember that nobody else has your unique stories and perspective. Your experiences and insights matter, and the right book can open doors for years to come.

About Anita

Entrepreneurship wasn’t Anita’s goals list early in her career. She wanted the professional title, the corner office with the window, the assistant right outside her door, the fat paycheck, the expense account, and all the other benefits of corporate success. She got all that, then got burned out. When an unexpected opportunity landed in her lap, she jumped at it.

Entrepreneurship called out to her loud and clear. That was more than twenty-five years ago. Since then, she has started two companies (one a partnership), written nine books, and dipped her toe back into corporate a few times before finally retiring from the 9-to-5 more than a decade ago. Anita has also hosted a radio show, an internet TV program, and a podcast. Known as The Author’s Midwife, she now enjoys guiding C-suite execs and seasoned entrepreneurs to write, publish, and leverage their books to position themselves as authorities.

As an author coach and book publishing strategist, she shares the secrets to writing and publishing a bestselling and award-worthy book through her Write Your Life Author Coaching Program.

She is the author of Becoming the Minimalist Entrepreneur: Lessons Learned From My Journey to Work Less, Earn More, and Play More. Her greatest joy as a business owner is learning from her mistakes and failures. There have been many, which means she’s learned a lot. But the growth and rewards have been instrumental in making her the leader and the minimalist entrepreneur she is today.

Anita's Website : https://writeyourlife.net/

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How to be the Signal in the Noise, with Mark Schaefer

Mon, 03 Mar 2025 05:00:00 +0100

As leaders and creators in today's digital landscape, we're all facing the same challenging question: How do we stand out when AI can create endless streams of content? In this episode, I speak with marketing legend Mark Schaefer about his groundbreaking new book "Audacious: How Humans Win in an AI Marketing World."

If you've ever felt the pressure to be visible online but worried about "adding to the noise," this conversation is essential listening. Mark reveals why being merely competent isn't enough anymore and shares a practical framework for becoming the signal that rises above the noise.

Mark brings 40+ years of marketing wisdom to this discussion, having written 11 books including the one that transformed my own business journey. We explore how personal branding serves as career insurance in an AI world and why making genuine human connections will be your ultimate competitive advantage.

🔑 Key Takeaways

Competency doesn't create conversations - In an AI world where perfect intelligence is becoming abundant and nearly free, being merely competent puts you at risk. To thrive, you must find ways to ignite uniquely human "fireworks" that create emotional connections your audience wants to talk about.

Break the "pandemic of dull" - Every industry has institutionalized boringness through fear, tradition, or perceived risk. Identify where you can thoughtfully break taboos or challenge norms "for good reason" to create content that matters. Remember: audacity doesn't have to be loud or expensive - it just has to make a difference.

Build a fear-free environment - Whether leading a team or running your own business, systematically dismantle the fear that prevents bold ideas. Start with small experiments that build credibility, then leverage those wins to create more audacious work. Today's digital tools make testing bold ideas cheaper and less risky than ever before.

I'm recommending Mark's book "Audacious" as essential reading for anyone building a personal brand or expert business. It's filled with examples from creative geniuses who've found ways to rise above the noise while staying true to their authentic selves.

Remember: "The most human company wins." In every touchpoint with your audience, look for opportunities to show your face, heart, smile, passion, and compassion.

🚀 Three Action Steps from Mark

Invest in your personal brand - Working on your personal brand is like investing in an insurance policy for your career. It's your only sustainable competitive advantage. When you're known and your competitors aren't, more doors open, more calls get returned, and more opportunities come your way.

Remember: "The most human company wins" - In every customer touchpoint, look for ways to make it more human. Show your face, heart, smile, passion, and compassion in every interaction - from text messages to complaints, from sales meetings to your website. This is especially crucial in the age of AI.

Explore "Audacious" - As Mark shared, this book provides a framework to help you transcend the noise. It collects wisdom from some of the world's greatest creative minds on how humans can thrive in an AI marketing world. The book even features an interactive QR code cover that changes each time you scan it!

Find Mark at BusinessesGrow.com where you can explore his blog, podcast, and his new book

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Linkedin Content That Connects and Converts, with Nicole Osborne

Mon, 24 Feb 2025 05:00:00 +0100

Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers.

Nicole shares her framework for creating balanced content and explains why visibility doesn't have to mean perfection. We explore how to shift from random posting to strategic content that helps potential clients get to know, like, and trust you – even if they never engage with your posts.

🎯 Key Takeaways:

Review your last 10 posts and make engagement easier by asking simple questions that don't require vulnerability from your audience. Instead of "What's your biggest challenge?" try "Which of these tips resonates most?"

Focus your content on potential clients rather than impressing peers. Your posts should speak to the person who was on your last sales call or is considering working with you, not other experts in your field.

Share genuine glimpses behind the scenes of your work. The processes and meetings you take for granted can help prospects understand what it's like to work with you and build trust before they reach out.

✨ Three Actions You Can Take Today:

Audit your last 10 posts – How easy did you make it for people to engage? Look for ways to simplify your questions and reduce friction in the engagement process.

Review who your content is really for – Are you writing for peers or potential clients? Check if your posts speak to the actual challenges and aspirations of your target audience rather than showcasing expertise to colleagues.

Add more behind-the-scenes content – Share authentic glimpses of your work processes, team meetings, or business activities that help people understand what it's like to work with you.

Links:

Nicole's free content inspiration guide: wunderstars.com/content-inspiration

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Holy Shift! Productivity... but not as you know it, with Grace Marshall

Mon, 17 Feb 2025 05:00:00 +0100

In this episode, I dive deep into a refreshing conversation about productivity with Grace Marshall, a Productivity Ninja, speaker, and author of multiple books including "Struggle: The Surprising Truth, Beauty, and Opportunity Hidden in Life's Shittier Moments."

If you've ever felt overwhelmed by your to-do list or questioned whether you're being "productive enough," this episode will change how you think about productivity. Grace shares her journey from being naturally disorganised to becoming an award-winning speaker and productivity expert, showing that our perceived weaknesses can become our greatest strengths.

🎯 Key Takeaways:

Productivity isn't just about getting things done - it's about making space for what matters. Sometimes the work that feels like struggle (the thinking, the wrestling, the figuring things out) is actually your most important work.
Success looks different in different seasons. What worked for you a year ago might not be what you need today. Give yourself permission to redefine what productivity means for your current phase.
Fear can masquerade as productivity - whether through perfectionism, overworking, or staying "busy" with safe tasks to avoid the challenging ones. Learning to recognize these patterns helps you make better choices.

🔨 Actionable Steps:

1 - Apply the "Three Shifts Model" when facing challenges:

Recognise the shift (acknowledge what's happening)
What is this shift? (approach with curiosity)
Holy shift (look for the revelation or learning)

2 - When feeling irritated, remember that "irritants are catalysts" - they often lead to innovation and growth if we lean into them rather than avoid them.

3 - Review your current productivity patterns to identify if "high-functioning fear" is driving your actions through fight (overworking), flight (strategic avoidance), freeze (productive procrastination), or fawn (excessive people-pleasing) responses.

Connect with Grace at gracemarshall.com where you can grab sample chapters of her books and sign up for her newsletter for regular doses of work-life encouragement.

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The Insider Recipe for Video Success, with Ben Amos

Mon, 10 Feb 2025 05:00:00 +0100

If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver.

Video is no longer optional for business growth - it's the most powerful way to build trust and connect with audiences worldwide. But creating random videos without a framework is like cooking without a recipe. Ben breaks down his proven 7-element strategy that turns video from a confusing expense into a reliable business asset.

🎯 Key Takeaways:

Start with OpusClip: Record yourself naturally sharing expertise, then use OpusClip's AI to find compelling segments and add captions. This gives you multiple pieces of content from one recording session.

Implement tiered distribution: Structure your content strategy like a pyramid - primary platform (e.g. YouTube) at top, secondary platforms with minimal edits, lead-in teasers driving to main content, and supporting non-video channels amplifying reach.

Focus on serving one person: Stop worrying about others in your space. If you can help someone right in front of you, create content for them. Your unique perspective matters.

📚 Resources Mentioned:

Engage: The Definitive Guide to Video Strategy for Business (Available on Amazon)

Free chapter: engagevideomarketing.com/freechapter

OpusClip for video repurposing

Connect with Ben:

LinkedIn: Ben Amos

Instagram: @engage_ben

Website: engagevideomarketing.com

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The Five Levers of Business Growth with Dr Brenda Hector

Thu, 30 Jan 2025 05:00:00 +0100

If you're running a business but struggling to turn your expertise into profit, this episode is for you. Dr. Brenda Hector shares how systematic, proven approaches can transform your business results - even if you think your industry or situation is "different."

In this conversation with ActionCOACH franchisee Dr. Brenda Hector, we explore the power of following tested business systems rather than trying to reinvent the wheel. She breaks down why many business owners remain stuck despite having great skills in their field.

Three key takeaways:

🔄 Find and follow proven systems - Successful businesses aren't built on constant innovation, but on implementing what's already known to work. Look for established frameworks and processes instead of starting from scratch.

👥 Get accountability - Just like having a gym buddy makes you more likely to work out, having someone to answer to dramatically increases your chances of following through on business improvements. Consider finding a coach, mentor or accountability group.

🎯 Set clear goals - Without a specific destination in mind, you'll struggle to say no to distractions and measure progress. Take time to define exactly what success looks like for your business this year.

Want to assess where your business stands? Take Dr. Hector's business assessment at [link in show notes] to identify your key areas for improvement.

About Brenda

Dr. Brenda Hector helps business owners turn expertise into profit as an ActionCOACH franchisee based in Aberdeen, Scotland. With over six years of experience transforming businesses across industries, she specializes in implementing proven systems for sustainable growth. She hosts the Scale Her Up podcast, championing women in business, and guarantees her clients increased profits through ActionCOACH's tested methodology.

https://brendahector.actioncoach.co.uk/

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How to get your product right before you market, with Al Tepper

Fri, 24 Jan 2025 05:00:00 +0100

In this episode, I sat down with Al Tepper, founder of Tepfu Marketing and the Lazy Marketing Academy. We explored the fundamentals of sustainable marketing success and why many businesses struggle to see results from their marketing efforts.

Al brings over 25 years of experience helping six and seven-figure businesses develop effective marketing strategies. He shared invaluable insights on why businesses need to focus on stability before scaling, the importance of productisation, and why genuine relationships trump quick marketing wins.

🎯 Key Takeaways:

1. Marketing starts with product stability - Without a clearly defined, "productised" offering, even the best marketing efforts will struggle to convert. Before investing heavily in marketing, ensure your product or service is well-defined and consistently deliverable. 

2. Short-term wins need long-term strategy - While quick wins are important for building momentum, sustainable growth requires balancing immediate results with long-term brand building. The best time to start marketing is when you don't need it. 

3. Relationships drive real growth - In an age of AI-generated content and paid advertising, authentic relationships and genuine service remain the most powerful drivers of business growth. Focus on building genuine connections rather than chasing viral moments. 

⚡ Actionable Tips From Al: 

1. Try the Grayscale Phone Hack - Set your phone display to grayscale to reduce distractions and boost productivity. This simple change can dramatically decrease how often you get pulled into your device. 

2. Read "The Go-Giver" by Bob Burg - This book provides valuable insights on how strategic giving can drive business success and relationship building. 

3. Help Others When You're Struggling - When facing challenges, reach out to help someone else. This mindset shift can improve your perspective and create valuable connections.

Find out more about Al.

http://www.lzymrktng.com

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How to add genuine value to your network, with Bob Burg

Thu, 16 Jan 2025 05:00:00 +0100

As a leader in your field, building strong relationships and generating referrals is crucial for the growth and success of your business. In this episode, I speak with Bob Burg, the best-selling author of "The Go-Giver" and a master at cultivating win-win relationships.

Bob shares his insights on:

🎯 Shifting your focus from getting to giving and providing immense value to others

🌈 Creating a benevolent context for your success by building a network of people who know, like, and trust you

🌉 Using the "referral bridge" technique to comfortably ask for referrals

Key Takeaways:

📝 Script your referral ask until it becomes natural and authentic. Practice makes perfect!

🔍 Research and listen to understand what your clients and network truly value. Don't assume everyone values the same things you do.

🎁 Focus on consistently providing value to others without attachment to what you'll receive in return. Trust that good things will happen as a result.

About Bob Burg

For more than 30 years Bob Burg has been successfully helping entrepreneurs, leaders, and sales professionals to build relationships, communicate their value, and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement.

While part of a four-book series, The Go-Giver itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is creator of The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault which includes all of his online courses as well as additional business-building resources. He also publishes the very popular Daily Impact email. Both of these can be accessed at his website, which is burg.com.

Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as part of a South Florida rescue, foster, and adoption organization.

Visit Bob Online : https://burg.com/daily-impact/

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Embracing AI in your content creation, with Ian Anderson Gray

Thu, 09 Jan 2025 05:00:00 +0100

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Ask Holes Are Everywhere, with Kerri Burchill

Thu, 19 Dec 2024 05:00:00 +0100

As leaders and business owners, we've all encountered people, whether our team, clients or people in our network, who repeatedly ask for advice but never take action - the "Ask Holes."

In this episode of Building your LeaderBrand, leadership expert Kerry Burchill breaks down how these behaviors impact organizations and shares practical strategies for getting unstuck.

Whether you're leading teams, running a consulting practice, or building client relationships, understanding how to identify and address Ask Hole behaviors is crucial for driving real progress and avoiding frustration.

Three Key Takeaways:

🎯 Practice active listening before jumping to solutions. When clients or team members share challenges, resist the urge to immediately offer fixes. Give them space to fully articulate their situation and come to their own realizations about what needs to change.

🎯 Get voice-of-customer feedback directly from the source. Have your clients or team members gather input from the people they serve rather than making assumptions. This creates natural buy-in and surfaces unexpected insights.

🎯 Trust that you're already "the whole package." Don't let the pursuit of endless certifications or perfect systems stop you from taking action. Your existing experience and expertise are likely more than enough to start making an impact.

About Kerri

It's a fast-paced world and we all get caught in the day-to-day spin. Kerri helps leaders and teams slow down, get clear on their True North and develop a synergy to achieve ambitious goals. Slowing down might look like 1:1 coaching, leadership development, team development, training, or a multitude of other support tailored to your situation. Kerri has been fortunate to have worked in three countries and with a variety of fields, including: education, healthcare, manufacturing, recruitment, real estate, and financial investment. In all of these experiences, there is one theme: when adults work together, teams thrive and success increases. She has an interesting story about what took to these countries, but I’ll leave that to her to explain. Kerri has over 15 years of academic training and 25 years of people development. Kerri has taught adults at Johns Hopkins University, University of Michigan, Eastern Michigan University, and others. Her formal academic training includes a PhD in educational leadership from Eastern Michigan University, a Master of Education (University of Alberta), a Master of Human Resource Management (DeVry).

https://www.kerriburchill.com/

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How to Communicate with Confidence and Impact, with Chris Marr

Thu, 12 Dec 2024 05:00:00 +0100

If you're a leader, entrepreneur or executive looking to level up your leadership brand, this episode with Chris Marr, author of "The Authoritative Coach", is a must-listen.

In his book, Chris shares his framework for building a strong coaching practice rooted in authenticity and service. And in our conversation, he brings that same level of clarity and insight.

As someone who helps experts turn their brilliance into sustainable revenue, I know how important it is to have a strong personal brand rooted in authenticity. And Chris embodies that completely.

Here are three key takeaways from our conversation:

🔑 Ego can hold us back from being great coaches and communicators. It's not about having all the answers, but about asking the right questions to bring out the best in others.

🔑 Action cures fear and leads to growth. The best thing you can do is step into difficult conversations or decisions and deal with them head-on. That's where true personal and professional development happens.

🔑 AI tools like ChatGPT and Fathom can help you deliver a higher level of client service and free up your time for more valuable activities. If you're not using these tools, you're not doing your best work.

About Chris

Chris Marr, hailing from Dundee, Scotland, is a veteran business coach with over 15 years of experience. His journey began in sales and marketing, eventually becoming a certified They Ask, You Answer coach, working alongside Marcus Sheridan for the past decade. Chris has a proven track record of guiding seven and eight-figure businesses globally, enhancing their sales, marketing, and leadership teams. His expertise has driven growth in traffic, leads, sales, and profits. Today, Chris specializes in empowering leaders, coaches, and consultants to move beyond people-pleasing habits, instilling authoritative practices for outstanding client results and robust business success.

Website : theauthoritativecoach.com

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How to Attract High-Quality Clients and Grow Your Business, with Matthew Kimberley

Thu, 05 Dec 2024 05:00:00 +0100

As a leader, entrepreneur, or executive, you know how crucial it is to establish a strong personal brand that attracts the right clients and drives business growth. But where do you start? On this episode of Building Your Leader Brand, I sit down with Matthew Kimberley, co-author of Book Yourself Solid for Coaches and Consultants, to discuss the frameworks and principles that can transform your business.

Three Key Takeaways:

🔒 The Power of Red Velvet Rope Policy: Learn how to create a filtration device that attracts only the right clients who energize and inspire you, and why this matters for the holistic health of your organization.

📈 The Often-Overlooked Secret to Credibility: Discover why investing in your personal credibility is crucial for success in the coaching and consulting business, and how to fix the "low-hanging fruit" that may be holding you back.

🚀 Simplifying Success with Intentional Action: Understand how to create momentum and gravity in your business by focusing on simple, yet powerful daily actions that drive results, as outlined in Matthew's highly effective lead magnet, "The 5 Things You Need to Do Every Morning to Get More Clients in the Next 60 Days".

More about Matthew : https://marketingforcoaches.com/

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The REACH Daily Sales Ritual ~ Bob Gentle

Wed, 13 Nov 2024 07:00:00 +0100

If you've ever felt overwhelmed by complex sales frameworks, I created this episode just for you. Today, I'm introducing the REACH daily sales ritual—a simplified, intuitive approach I designed specifically for busy business owners, not just sales professionals.

I'll break down how successful business owners ( who actually sell ) naturally reach more people and achieve their goals, focusing on relationships, expansion, activation, connections, and highlights.

Join me as I explain how to implement this flexible, intentional process to boost your sales and ultimately grow your business. If you're ready to transform your sales strategy, let's dive into the REACH daily sales ritual!

Get Access to the REACH Ritual Guide Here: amplifyme.agency/reach

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Your Authority Paradox - Why Experts Stay Invisible, with Linda Ugelow

Mon, 04 Nov 2024 05:00:00 +0100

Ever notice how the most brilliant experts often remain hidden in plain sight? 💡 Here's a mind-bender: what if the thing holding back your business isn't your expertise or strategy, but simply your relationship with being seen? In this episode, I speak with Linda Ugelow, author of "Delight in the Limelight" about transforming that fear of visibility into genuine confidence.

Linda shares her own journey of overcoming decades of speaking anxiety despite being comfortable performing dance on stage. Her story demonstrates how our relationship with visibility is often rooted in past experiences rather than present reality.

What fascinates me is how Linda approaches this transformation - not through "managing" fear with breathing exercises and affirmations, but by actually removing the fear at its source. This resonates with my own journey from avoiding visibility to embracing it as a crucial part of building authority.

Three key takeaways that you can implement today:

🎯 Start with private practice before going public. Create daily "captain's log" style videos just for yourself to normalize being on camera without the pressure of an audience. This builds genuine comfort with video presence before tackling the separate challenge of sharing content.

🎬 When recording content, focus on connecting with your "right-fit" third rather than trying to please everyone. Recognize that roughly one-third of people will naturally resonate with your authentic style - these are the ones worth showing up for.

🔍 Watch yourself back with curiosity rather than criticism. Look for what you like and appreciate about your presence. This shifts your relationship with self-expression from judgment to growth and makes rapid improvement possible.

Linda's perspective adds an important dimension to my work helping experts build visibility and authority. Her framework shows how addressing the psychological barriers to visibility often matters more than technical speaking skills or content strategy.

Let me know if this episode resonates with your own visibility journey. What's your biggest challenge when it comes to showing up more boldly in your business?

About Linda,

Linda Ugelow (YOU-guh-lo) is a speaking confidence coach, podcast host, and author of the book, Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams and hosts a podcast of the same name. Formerly stricken with public speaking fear herself, she now helps entrepreneurs, coaches, and business leaders transform their experience of speaking from dread to delight whether online or on stage, in the media or the meeting room.

https://lindaugelow.com/

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Turn On Your Creativity - 2 Minutes to Better Business Ideas, with Julie Stout

Mon, 28 Oct 2024 05:00:00 +0100

Many people feel they’re not creative. They’re wrong - they just need to understand how to harness it. Having rapid access to your own creativity can transform your business - so how do we make it happen?

This week on ‘Building your LeaderBrand’ spoke with Julie Stout, an entrepreneur and marketing agency owner who has spent 23 years in business. Julie shared powerful insights into developing creativity as a business skill and how to blend creative approaches with technical execution.

Drawing from her experience in manufacturing and B2B sectors, Julie reveals practical methods for unlocking creative thinking in even the most analytical environments.

Three Key 🔥 Takeaways:

⏰ Start your creativity practice with just 2 minutes daily - Julie recommends setting a timer and practicing non-judgmental brainstorming, particularly right after a shower when your mind is most receptive. This builds your connection to creative flow and strengthens your ability to generate ideas on demand.

⏰ Allow ideas to emerge over time - Like artists developing concepts through multiple sketches, business ideas don't need to arrive fully formed. Julie emphasizes the value of viewing "failures" as building blocks, letting solutions develop organically through iteration rather than demanding instant perfection.

⏰ Set up your mind for solutions - Before bed, clearly state the problem you want to solve. Your subconscious will work on it overnight, often leading to breakthrough ideas in the morning. This intentional approach to problem-solving helps harness your natural creative abilities.

And there is sooo much more.

About Julie

Creativity coach, consultant, speaker and podcaster. ▶ Helping individuals and businesses move from underdogs to champions to superhero. With over two decades at the helm of advancreative, I have pioneered frameworks that transform challenger brands into industry leaders.

Our agency's cornerstone lies in infusing creativity and innovation into marketing programs, driving substantial SEO results and fostering an environment where ideas flourish. Leading the charge for a 'Creative Revolution,' I provide organizations with the tools to escape the confines of conventional thinking.

This is showcased through my unique Creative Fuel Bootcamp and the influential "Creative Fuel for Underdogs" podcast, where we empower listeners to tap into their 'Clear Thinking Channel' and harness their untapped potential.

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Personal Wellbeing & Sustainable Business Growth, with Mike Morrison

Mon, 21 Oct 2024 05:00:00 +0100

Mental health problems, just like physical problems, range from a boo boo to a full blown crisis. We know how to take care of our physical bodies but business owners are both stoic and, with mental health - kind of accident prone. There’s a lot of pressure.

In this deeply personal episode, Mike Morrison (founder of Membership Geeks) joins me for an honest discussion about mental health in entrepreneurship, sharing his own experience of clinical depression and building a successful online business.

3 Key Takeaways:

1. Create a "zone of peacefulness" around your business by setting clear boundaries and being selective with clients. It's not about being difficult - it's about protecting your mental wellbeing.

2. The gap between your public persona and private reality can create mental strain. Being authentic about your struggles doesn't diminish your brand - it makes you human.

3. Success doesn't eliminate mental health challenges. Even highly successful entrepreneurs deal with imposter syndrome and anxiety. The key is acknowledging these feelings and seeking appropriate support.

Resources Mentioned

Membership Geeks

Instagram: @membershipgeeks

Connect with Mike Morrison

Find Mike Morrison and Membership Geeks across social media platforms @membershipgeeks, with Instagram being his primary platform for engagement.

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Why Followers Don’t Buy & How to Fix It!, with Louise McDonnell

Mon, 14 Oct 2024 05:00:00 +0100

Some build lead generation power ☢️ stations and others build lame 😒 ducks?

In this episode of Building Your Leader Brand, I sit down with Louise McDonnell to unravel the real secrets behind making social media work for your business. We’re not talking about going viral or racking up likes—Louise shares how even small accounts can drive real, measurable sales

Whether you’re stuck in the ‘nurture trap’ or simply spinning your wheels trying to see a return on your social media efforts, this conversation is packed with insights you can start applying right away. If you’ve ever wondered why your social media followers aren’t converting into paying customers, this episode is for you.

Here’s a quick teaser of three key takeaways:

The one powerful shift you need to make to turn your followers into buyers without being ‘salesy’.

How to create ( and use ) a lead magnet that actually attracts your ideal customer (not just random downloads).

Why growing your email list is the single most important thing you can do to boost your sales—and how to do it right.

About Louise

Louise McDonnell is an award-winning social media strategist, coach, and trainer with over a decade of experience. As a four-time best-selling author, she has helped thousands of businesses transform their social media presence into powerful sales engines. Louise's innovative strategies and creative insights offer a fresh perspective that leads to real, tangible results. Her approach focuses on practical, actionable steps that drive engagement, generate leads, and increase sales. Louise's passion for helping businesses succeed online is evident in her dynamic coaching style and the success stories of her clients.

https://www.sellonsocialmedia.academy/freeguide

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How to lead teams, clients, audience & even yourself, with Dr Bill Gentry

Mon, 07 Oct 2024 05:00:00 +0100

In episode 281 of Building Your LeaderBrand, I sit down with Bill Gentry, an industrial organisational psychologist, leadership expert, and author of Be the Boss Everyone Wants to Work For: A Guide for New Leaders.

Bill shares practical leadership lessons from his experience working with new leaders, emphasising the importance of fit, empathy, and self-awareness.

Whether you're leading a team, your clients, your audience or yourself, Bill's actionable advice can help you become the leader people want to follow.

Key Takeaways:

The Importance of Fit: Understanding how personal and organizational values align is crucial to building cohesive, effective teams.
DAC Leadership Model: Effective leadership happens when teams have clear Direction, Alignment, and Commitment—a powerful framework for diagnosing and improving team dynamics.
Flipping the Script: To become a great leader, you must shift your mindset from “it’s about me” to “it’s about them” and tailor your leadership style to meet the individual needs of your team.

About Bill

Connect with Bill : https://www.linkedin.com/in/williamagentryphd/

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Networking Strategies & AI Applications for Small Business, with Cheryl Laidlaw

Mon, 30 Sep 2024 05:00:00 +0100

If you run a business then making sure you are front and centre wherever opportunities happen often seems more a matter of luck than design. My business is all about changing that for clients. When I find someone doing smart things which get me excited - I love to share.

In this week’s episode I ‘finally’ had the pleasure of chatting with Cheryl Laidlaw, a exceptional web designer and small business AI educator, who shared her secret sauce for mastering AI tools and leveraging technology to boost productivity and enhance personal branding.

We also spake about some crazy smart, simple SEO / lead gen hacks you can literally steal ( or recreate 🙄 ) and - yes there’s more - some networking strategies which will drop you right into the centre of where the opportunities happen.

Episode Highlights:

Mastering AI 🤖 Prompts: Cheryl emphasises the crucial role of crafting effective AI prompts to achieve accurate and useful outputs. By mastering this skill, professionals can significantly streamline their workflows and create high-quality content with AI's help.

Networking 🤗 Synergy: Cheryl co-founded the "Work the Room" networking event, showcasing the power of blending in-person interactions and an online presence. This approach not only fosters deeper connections but also amplifies business opportunities and trust within professional communities.

Niche 🎯 Focus for Success: Specialising in a niche, particularly in industries like the medical field, can elevate a brand's credibility and trust levels. Cheryl shares how her strategic focus on building websites for medical professionals has created substantial success and continuity for her business.

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How to Outsmart Your Own 🧠 Thinking , with Laura Aura

Mon, 16 Sep 2024 05:00:00 +0100

In this episode of The Personal Brand Business Show, I had a conversation with Laura Ora, a speaker and coach from Pennsylvania. Laura shares her journey of transitioning from a successful branding agency to pursuing full-time speaking and offers profound insights on personal growth, authenticity, and professional evolution.

Laura's mission is to discover and then empower people to embrace what they 'really' want and overcome mental barriers that hinder their progress towards those previously 'unreasonable' goals.

This interview is a lot of fun.

🔑 Key Takeaways 🔑

Authenticity Over Professionalism: Laura emphasises the value of being your authentic self in both personal and professional settings. She explains how portraying her true self led to greater satisfaction and more fitting opportunities—proving that authenticity attracts the right clients and prevents burnout.

Action Breeds Opportunity: Both Laura and I discuss the importance of taking decisive action to discover new paths and opportunities. Movement and exploration are crucial for personal and professional growth, highlighting that clarity often comes through action rather than overthinking.

Embracing Individuality: Laura advocates for individuality and authenticity, encouraging people to draw inspiration from others while adapting it to their unique context. She stresses that understanding and embracing what makes you different is essential to avoid burnout and foster continuous growth.

About Laura

LauraAura is a Speaker and Mindset Coach for driven women, guiding them to learn how to honor their energy and truly listen to what they want instead of what they’ve been taught they should. Laura is a vibrant speaker, coach, author, and host of The Gutsy Podcast, a Top 100 Podcast, and all-around visionary. She’ll be the first person to push you out of your comfort zone and the last to hug you as you head to the next level of your life.

Laura online : http://www.lauraaura.com/

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How to Optimise for Passion & for Profit, with Jenna VanLeeuwen

Mon, 09 Sep 2024 05:00:00 +0100

In this episode I'm chatting with Jenna VanLeeuwen about the often-overlooked aspects of financial strategy that can make or break your business. From balancing work you love with essential growth activities like sales and marketing to planning for future financial stability, this conversation is packed with practical advice and wisdom.

🔑 5 Keys that Listeners Will Learn

1. Optimising Business Levers - Discover how to utilise your business levers for financial freedom and why it’s crucial for your long-term success

2. Quarterly Planning System - Jenna shares her game-changing quarterly planning system that can significantly reduce stress and improve time management.

3. Proactive Financial Management - Learn the importance of forward planning and forecasting to avoid unexpected tax bills and financial stress.

4. Personal vs. Business Finances - Understand the interconnectedness of your personal and business finances and how to manage both effectively

5. Building Financial Buffers - Explore strategies for creating financial buffers that provide security and flexibility.

Aout Jenna

I help online business owners, digital creators, influencers, and consultants create a life they love. Aligning Wealth is the financial advisor chosen by: Course and content creators, Influencers, and consultants We’re their go-to financial partner, helping them optimize their finances, increase their impact, and provide the support they need to build their ideal lives. For many of my clients, this means avoiding paying unnecessary tax, thoughtfully managing investments, building sophisticated retirement strategies, and navigating liquidity or exit events. Above all, I help entrepreneurs optimize their success to create long-lasting wealth in line with their values and vision.

https://aligningwealth.com/

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Simplify to Amplify : Virtual Assistants & Leadership, with Kris Ward

Mon, 02 Sep 2024 05:00:00 +0100

In the latest episode of The podcast, I sat down with Kris Ward to talk about how entrepreneurs approach their business time, team, and toolkit management. Kris shares some real belters on reducing work hours, improving productivity, and the vital role of Virtual Assistants (VAs) can play when you get it right.

🎙 Key Takeaways:

- Team Building & Efficiency:

The importance of building a supportive team and integrating streamlined processes. By incorporating VAs into leadership training and daily operations, many business owners can reclaim their time and achieve work-life balance.

- Debunking the Hard Work Myth:

Kris challenges the glorification of excessive effort in entrepreneurship, suggesting that suffering isn’t a prerequisite for success. Efficient delegation and proper support systems create more opportunities for growth without burnout.

- Strategic Time Management:

Through personal experience, Kris explains how systems and “super toolkits” can significantly boost efficiency, allowing entrepreneurs to focus on strategic tasks rather than getting caught up in daily grind.

freegiftformkris.com

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How to reset your Mindset, with Sean Osborn

Mon, 26 Aug 2024 05:00:00 +0100

Today on The Personal Brand Business Show I'm speaking with Sean Osborne who shares his journey from homelessness to building a multimillion-dollar tech company by age 30.

Sean broke down the importance of having a solid email list as an unshakeable business asset and we delved into mindset mastery, the impact of surrounding yourself with successful people, and ( you won't want to miss this ) how mirror neurons influence our behaviour.

Sean also gave us a sneak peek into his upcoming book on human potential. Don't miss his very practical insights on challenging your limiting beliefs ( yes - you have them ) and the power of acting as if you’ve already made it!

https://www.thinkingbigcoaching.com/

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Mastering Productivity and Avoiding Shiny Object Syndrome with Louise Miller

Mon, 19 Aug 2024 05:00:00 +0100

This week on the podcast I'm speaking with incredible productivity mentor, Louise Miller! We delved into the secrets behind maintaining sanity while launching multiple ventures, the critical importance of starting where you are, and the magic of focusing on the essentials.

In this episode, Louise and I tackled various topics, from tackling the shiny object syndrome to creating a crystal-clear vision for your life and business. Here are just a few of the golden nuggets you'll discover:

🔑 Key Takeaways:

1. How to Launch Big Initiatives Without Overwhelm: Discover how one person successfully launched a beta programme, a personal podcast, and a summit with 35+ speakers within just three months—without burning out! 💥

2. The Power of Incremental Growth: Louise and Bob discuss why starting where you are and growing step-by-step is the secret sauce to long-term success.

3. Beat the Shiny Object Syndrome: They dive into how to resist the lure of the "next big thing" and focus on consistently making offers that matter. 🚀

4. Maximise Your Productivity: Learn Louise's top strategies for managing your time and maintaining your focus, ensuring that you spend it on high-impact tasks aligned with your goals.

5. Clarity and Intention Are Everything: Louise shares how slowing down, making intentional choices, and aligning your daily activities with what truly matters can transform your business and life. 🌼

bettylouonline.com

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The Systems of Success in Franchising, with Leslie Kuban

Mon, 12 Aug 2024 05:00:00 +0100

Great franchises are some of the best thought out and process driven business on the plant and if we know anything about business success - it's largely down to having great systems and following them.

This week on the Show I'm joined by one of the world experts on franchise success, Leslie Kuban. We talk about her work helping people make the transition into franchising, her franchise education work and her consulting helping people fully leverage the franchises they own.

We also talk about her journey from owning a Mailboxes Etc to becoming a household name in the Franchising.

Some key takeaways.

📈 Personal Branding Motivation: Cultivating a strong personal brand within your franchise is crucial. Personal relationships and local presence can set you apart.

🔄 Systematisation and Training: Franchise systems offer varying levels of support in terms of systematisation and training. Leveraging these can help streamline operations and enhance visibility.

💰 Financing Fundamentals: When financing a franchise, a cash injection of 10-30% is typically required, along with good credit and a personal guarantee. Various options like equity lines or retirement plans can be explored.

⚖️ Understand Complexity: Franchising is not a quick success route. It involves significant complexity, cost, and a long-term commitment. Entrepreneurs must recognise this before diving in.

🤝 Collaborative Success: Collaborative skills, patience, and business acumen are key for success. Support and cooperation among franchise owners can enhance the overall experience and success rate.

https://www.linkedin.com/in/lesliekuban/

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Escape to Consulting, with Brian Herriot

Mon, 05 Aug 2024 05:00:00 +0100

I'm thrilled to bring you another episode of The Personal Brand Business Show! 🎉 This week, we're talking with Brian Herriot, a seasoned management consultant who helps corporate professionals plan their escape to financial freedom using the getaway car of independent consulting.

🎧 Episode Overview:

In this episode, Brian dives into his journey from big-firm consulting to the flexible, fulfilling life of an independent consultant. He shares his secrets to creating a balanced and successful career while maintaining personal fulfilment.

🔑 5 Key Takeaways You'll Gain:

1. The Power of Relationships: Learn why maintaining strong personal connections and seeking referrals can be the cornerstone of a successful consulting business.

2. Clarity in Target Audience: Discover how focusing on successful individuals seeking meaningful career changes can lead to more fulfilling client relationships.

3. Reevaluating Life Goals: Understand the 'happiness curve' and how rethinking your goals in your forties can pave the way for a more satisfying career realignment.

4. Lifestyle Freedom Equation: Brian's unique framework for balancing work and investment income to achieve the lifestyle and legacy you desire.

5. Authority in Consulting: Get insights into how writing a book and collaborating with a specialised team can bolster your credibility and business growth.

📢 Ready to dive in?: https://www.amplifyme.agency/brian-herriot

https://www.choosyconsultant.com/

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How to authentically self advocate on Linkedin, with Gus Bhandal

Mon, 29 Jul 2024 05:00:00 +0100

Nobody like a showoff? ( Really? ) Personally I've always admired people who could authentically self advocate. It's something most people ( me ) struggle with.

LinkedIn reflects the wider business community in as much as, despite appearances, it's a world of wall flowers.

It's like those humiliating school discos where there are a few noisy confident kids in the middle and the rest of us standing around the edge looking at our shoes and waiting to be *asked* to dance.

( Well - Don't wait to be asked.. It didn't help in school and it's not helping now. )

In this episode, Gus Bahndal, a marketing strategist and social media specialist, dives deep into the world of LinkedIn, sharing his insights and very actionable strategies to help you stand out and grow your business. Here are a few highlights from our conversation:

🔗 Standing Out and Self-Advocacy

Gus discusses his journey from being an introvert to becoming a recognised LinkedIn expert. He shares how branding, particularly using the bold colours black and orange, has helped him communicate warmth and expertise.

👥 Building a Genuine LinkedIn Community

Learn how Gus found his voice on LinkedIn by sharing personal content and engaging with others authentically. Bob, our host, delves into the mindset needed for business growth and the importance of standing out in the competitive world of marketing.

🏅 Understanding LinkedIn Top Voice Badges

Gus clarifies the difference between the orange and blue LinkedIn top voice badges and shares his experience with each. He explains how success on the platform can be measured by engagement and reach, stressing the importance of being authentic.

📈 Importance of Niche Specialisation

Discover why specialising in LinkedIn rather than spreading out to multiple platforms can be advantageous, and learn tips on managing workload and avoiding procrastination.

🍳 Valuable Lessons from a Chef

Gus recounts a fascinating story about a chef who taught him the value of experience and the importance of sharing knowledge -- a philosophy he now applies to his training and consultancy work.

🌟 Introducing the Uplift Conference

Gus co-founded the Uplift Conference with two friends to help people maximise their LinkedIn presence. Tune in to learn more about this exciting event featuring renowned speakers who offer in-depth LinkedIn strategies for business owners, agencies, and marketers.

Whether you're a seasoned LinkedIn user or just getting started, this episode is packed with tips and insights that you won't want to miss.

Find Gus Online : https://www.linkedin.com/in/mguruuk/

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Mindset as a Skillset, Mark Panciera

Mon, 22 Jul 2024 05:00:00 +0100

This week on *The Personal Brand Business Show* I sit down with Mark Panciera, the CEO of The Pacific Institute, for a deep dive into the power of mindset and performance. Mark shares his expertise on controlling and changing our thoughts, managing the "monkey mind," and addressing blind spots and limitations in both personal and professional life.

Some highlights from this week's show.

Mindset Matters: Discover why being aware of your thoughts is crucial and how you possess the power to change them.

Taming the Monkey Mind: Learn effective techniques to stop the downward spiral of negative thoughts.

Blind Spots: Understand the concept of personal and professional blind spots and how awareness, acceptance, action, and celebration can drive change.

Leadership as a Catalyst: Find out why leaders must work on their own mindsets to instigate positive change within their teams.

Comfort Zone Dynamics: Embrace the importance of stepping out of your comfort zone and how a one-time affirmation can shift your mindset.

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About Mark.

Mark Panciera is an accomplished business owner, community leader, executive and entrepreneur. As the CEO and Partner of The Pacific Institute, Mark focuses his efforts on driving human performance in organizations, teams, and individuals, working with Fortune 1,000 companies, financial institutions, government agencies, healthcare and educational systems, athletic teams, and non-profit organizations. A well-recognized TED Talk presenter, speaker, and author, Panciera is frequently asked to share his insights and experience.

He has appeared on ABC's Wall Street Journal Report, CNBC, and CBC (Canadian Broadcast Company). Additionally, he is a trusted media resource and has been quoted in Forbes, the New York Times, the Miami Herald, and the Fort Lauderdale Sun Sentinel, with featured articles appearing in USA Today and Inc. Magazine. With a strong commitment to community service Mark has been the recipient of numerous recognitions and awards for his exemplary service to many groups and causes. Mark earned a BA in Business Administration from the University of South Florida and an MBA from Florida Atlantic University.

https://thepacificinstitute.com/markpanciera-iyf/

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How to do more by doing less, with Charles Alexander

Mon, 15 Jul 2024 05:00:00 +0100

In our latest episode, we dive deep with Charles Alexander, a productivity powerhouse who helps business owners transform their work lives. From tackling the glorification of busyness to making the dream of a four-day workweek a reality, this conversation is packed with actionable insights!

Here are three key takeaways you won't want to miss:

Balance Over Busyness: Charles urges us to question our addictive need to always be busy, comparing it to unhealthy habits like overeating. Balance is key!

Track and Transform: He likens understanding time usage to tracking calories when getting in shape. Before implementing any time management techniques, track where your hours are going using tools like Clockify or RescueTime.

Leverage and Outsource: Focus on high-leverage activities and eliminate, batch, automate, or outsource lower-value tasks. Boost efficiency and reclaim your time!

About Charles.

Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team. Charles is the author of Best New Seller on Amazon, Start Now Quit Later and he is the host of the podcast, Do More By Doing Less. Now he uses those real-world experiences and humor to help overwhelmed entrepreneurs and busy professionals to Create Your Own 4 Day Work Week in 90 Days or Less Lastly, and most importantly, Charles is happily married to his wife Sarah and is the proud father of three kiddos, Ava, Lilly, and Lane.

https://www.yourcharlesalexander.com/

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The Coaching Business Flywheel, with Robbie Swale

Mon, 08 Jul 2024 05:00:00 +0100

Welcome to another episode of The Personal Brand Business Show! Today, Bob and Robbie Swale dive deep into the intricacies of building and growing a coaching business. Inspired by Jim Collins' concept of the virtuous cycle, Robbie introduces the Coaching Business Flywheel—a powerful framework designed to gain momentum and achieve sustainable growth over time.

In this episode, you'll discover the importance of curating clients, balancing genuine connections with business goals, and the transformative power of co-created experiences. We'll also explore Robbie's "Twelve Minute Method" for productivity and his perspectives on confidence, courage, and effective communication about finances.

About Robbie

Robbie Swale is a leadership coach and the author of the 12-Minute Method series of books. Alongside his direct client work, he has run coaching, training and facilitation for organisations including Moonpig, Deutsche Bank, 64 Million Artists and the University of Edinburgh. He is the creator of The Coach’s Journey and The Coaching Business Flywheel, and host of The Coach’s Journey Podcast, where he interviews coaches about their journeys into coaching and how they developed successful coaching businesses.

http://www.thecoachsjourney.com/

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How your story powers growth, with Rob D Willis

Mon, 17 Jun 2024 05:00:00 +0100

We are known by the stories we tell. And yet many of us either fail to tell the story of our business at all or it emerges knee-jerk and semi conscious and goes off in directions which really don't serve our business or communicate the things which really matter.

As solo or small businesses this is bad enough but my guest this week is Rob D Willis - the Story whispered for fast growth startups around the world. He helps them to capture the stories which fuel community internally and which bind audiences and customers more powerfully.

The story in your business is ( almost ) *everything* so listen in and do let me know what you think.

Rob's Website

https://robdwillis.com/

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How your brand can win the new AI search game, with Jason Barnard

Mon, 10 Jun 2024 05:00:00 +0100

Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to thrive than they perhaps realise.

This week on the podcast I'm speaking with Jason Barnard, the 'Brand SERP ( search engine rank positioning ) Guy' about how you brand shows up in search is about so much more than Google rankings and that in the brave new world of GEO ( Generative Search Optimisation ) personal brands have a lot to get excited about.

About Jason

Jason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company.

This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason's Website : https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing

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Coaching Shaped Success Strategies, with Janine Coombes

Mon, 03 Jun 2024 05:00:00 +0100

Coaches and consultants deliver their services in more ways than you can imagine. They're creative people who change the world. But there's a problem. Great people who do great things can often find it hard to connect with the people who most need them. It's sad and today that's what we're going to step towards fixing.

In today's discussion titled "Coaching Shaped Success Strategies," we're joined by Janine Coombes. Janine delves into practical and focused marketing strategies, the nuances of pricing, and the importance of positioning for coaches.

There's a lot of value in the conversation for everyone - whether you have a coaching or consulting element in your business or not.

About Janine

Janine Coombes is a marketing and sales strategist specialising in service offer positioning, pricing and sales for ambitious coach-shaped-people. She’s a dynamic and engaging speaker who has shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media. With over 20 years of experience she has an extensive background in business and marketing having worked with big brands like EE, Orange and Europcar as well as hundreds of entrepreneurs and service based business owners.

Her sweet spot is helping coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has a business degree, a post-graduate marketing diploma (CIM Dip). She’s a skilled writer and one of the most creative content creators out there having garnered international attention with her sketch style show The Secret Marketing Show.

Janine's Jetpack : https://janinecoombes.co.uk/jetpack/

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How to Craft Visual Narrative, with Rubi Zetino

Mon, 27 May 2024 05:00:00 +0100

Your Personal Brand dictates how you exist in the mind 🧠 of an audience. The degree to which you are intentional about the quality, frequency and intensity of how you show up for others online dictates the 💪 impact of your personal brand.

This week on the Podcast I'm joined by Rubi Zetino. Rubi and I have clients in common and her approach to facilitating a premium, no compromise social media presence for her clients inspires and motivates me every day.

There are a lot of lessons 🔥 for us all in the chat with Rubi.

✨ The importance of understanding your target audience in marketing

✨ Strategies to maintain momentum and consistency in your branding

✨ Personal branding advice for small businesses

✨ Insightful anecdotes about family and team dynamics in business

✨ The significance of self-care and self-investment in making a positive impact

https://charizma.co/

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How to excel as a consultant, with Deb Zahn

Mon, 20 May 2024 05:00:00 +0100

In today's episode of podcast, I chat with Deb Zahn. Deb shares what it takes to become a successful 🤓 consultant, tackling common hurdles like imposter syndrome, and the importance of deeply understanding buyer needs. She dives into how self-reflection and clarity can transform your approach, while emphasising delivering tailored value over rigid processes.

We also discuss practical steps for aspiring consultants, from identifying ideal 💥 clients to effective outreach strategies. For those eager to elevate their consulting game, this episode is one not to miss.

⚡️Here are three key takeaways you'll gain from tuning in:

💡 Overcoming Imposter Syndrome: Deb offers practical advice on combating self-doubt by reflecting on past successes and gathering evidence of your skills.

💡 Understanding Your Buyer: The importance of knowing your target audience and tailoring your approach to meet their specific needs and preferences. Deb's insights can help fine-tune your marketing and outreach strategies.

💡 Effective Pricing Strategies: Learn how to set your consulting prices strategically, considering factors like scope and value, and why your past salary should not be the basis for your consulting fees.

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A Legacy where Dreams Come True, with Terry Weaver

Mon, 13 May 2024 05:00:00 +0100

My favourite movie of all time is Disney's supposed flop 🚀 Tomorrowland. Why? - because it's about how the collective power of positivity and creativity can change the world in very real ways. It's also sci-fi... and a lot of fun.

Most people have never seen it. This makes Bob sad.

In business this movie is never far from my thoughts. I meet a lot of people but meeting Terry Weaver reminded me powerfully of Tomorrowland. HIs business is - Dreams.

As well as being the host of one of the podcast 'Making 🐘 Elephants Fly', authored a book of the same name and he's one of the most impressive coaches I've met. In addition he hosts 'The Thing' conference which he runs twice a year and is a regular speaker around the world.

This episode is also full of Tailor Swift references. 🫰

Some key take aways.

❤️ Dream and Do: Terry emphasizes the necessity of not just dreaming big but also taking actionable steps towards realizing those dreams. This includes creating environments like mastermind events where ideas can be nurtured through collective wisdom and mutual support.

❤️ Leadership of Giving Permission: A profound aspect discussed by Terry is the concept of leadership that involves giving others permission to dream and the belief to achieve those dreams. True leadership empowers and opens up possibilities for others.

❤️ Live Intentionally: Get inspired to storyboard your life, using Terry's insights on living with intentionality and focusing on what truly matters, ensuring your personal and professional life aligns with your deepest values and aspirations.

Terry's Website : https://terryweaver.com/

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Nurturing Legacy & Lasting Impact, with Mike Young

Mon, 06 May 2024 05:00:00 +0100

Today on the podcast I'm joined by Mike C Young, a fourth-generation family business operator from Bakersfield, California, who explores into the secrets behind multi-generational success and lasting legacy in his new book 'The Farmers Code'.

Mike shares his perspective on the importance of building a personal brand that genuinely reflects your values and allows you to make an ever increasingly positive impact not only on family but the world.

Whether you are part of a multi-generational business or just starting out, this episode is packed with valuable lessons on creating a meaningful and enduring impact.

Some highlights

1. Building a Meaningful Legacy: Understand the foundation of your personal and business actions—focus on love, integrity, and respect.

2. Authenticity in Branding: Present yourself genuinely; it’s the cornerstone for developing a meaningful personal and business brand.

3. Multigenerational Business Strength: Foster a supportive environment that nurtures strengths and supports weaknesses, paving the way for sustained success.

Mikes Website : https://mikecyoung.com/

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How to activate BRIGHT Mode, with Niki Hutchison

Mon, 29 Apr 2024 05:00:00 +0100

I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️‍♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need.

Building a niche business around your personal brand is easy when you have a unique perspective on how to move your clients forwards in ways which truly matters to them.

This week Niki and I explore networking, events, market research and the rewards for leaders when they step up and own their visibility.

Here's what you'll discover in this episode.

1. 🖐️ The Power of Presence: Discover how Niki leveraged speaking opportunities to carve out a name for herself in the world of podcasts and workshops.

2. 🖐️ The Domino Effect of Networking: Learn why networking should be at the core of your business strategy and how it can significantly impact your personal brand.

3. 🖐️ The Art of "Detective Mode" Marketing: Get your magnifying glass ready as you uncover the secrets to efficient, grassroots market research that won't bust your budget.

4. 🖐️ The BRIGHT Framework: Shine a light on your path to success with this six-element guide that Niki promises will keep you fully booked.

5. 🖐️ Cultivating a Marketing Culture: Grasp the importance of visibility, personal leadership, and a proactive marketing ethos within your business – directly from the expert's mouth.

Nii's website: https://www.nikihutchison.com/

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Unlocking the Solar System Video Strategy, with Dan Bennett

Mon, 22 Apr 2024 05:00:00 +0100

Smart people don't take action without a plan. And for that reason a lot of smart people miss out on some of the most amazing opportunities.

Video is hands down the best format for building high value personal brand authority and for moving people to work with you.

But without a plan it just looks like a lot of work with no clear structure or outcome.

Today on the podcast I'm speaking with Dan Bennett about the simple planning ( the Solar 🪐 System Methodology Framework ) which you can use to put order into the chaos, know exactly what to create and who it's for and relax - knowing you can now launch your video marketing and join us in the stars. ( Too much? )

🖐️ Grace and Self-Kindnes: Dan shared the necessity of being kind to ourselves when venturing into video creation. Learn why allowing yourself room to grow and improve is crucial for your personal brand journey.

🖐️ In-Depth Video Strategy Tips: Discover Dan's approach to creating a seamless flow of content. His tips on leading an audience from quick, eye-catching videos to in-depth masterclasses could be a game-changer for your brand!

🖐️ Crafting Engaging Content: Dan emphasizes the blend of entertainment, education, inspiration, and practicality. Find out how to add at least two of these elements to make your videos irresistible.

🖐️ Mastering Camera Confidence: Overcoming video cringe is achievable. Dan and Bob discuss the psychological barriers of being on camera and how to transcend them to shine authentically and confidently.

🖐️ The "Solar System" Methodology Framework: A unique proposition by Dan Bennett. Grab a link to his notion page, and dive deep into a structural approach that simplifies the process of content creation and distribution.

About Dan

With over 15 years of experience in the video production industry, Dan Bennett has journeyed from working with Fortune 500 giants like Harley Davidson and Bud Light to founding Video For Entrepreneurs helping people who film themselves. His mission? To level the playing field for smaller businesses, helping them shine on camera just as brightly as the 'big dogs' with hefty budgets.

Dan's expertise spans a diverse portfolio, including projects for iconic brands like Camaro and Nerf, as well as in-depth involvement in Corporate and Government contracting as well as smaller stints in Film & Television. This rich background fuels his commitment to equipping entrepreneurs, professionals, and teams with the skills to look and sound their best in front of the lens.

At Video For Entrepreneurs, Dan has pioneered transformative tools like "3-Hour Studio," designed to unlock the power of video content for business growth and “Hot Sauce Editing” which serves creators and companies by solving their pain points in post production through a monthly subscription video editing service.

His philosophy is simple yet profound: Entrepreneurs are inherently excellent. Dan's role is to unveil this excellence, enabling his clients to captivate new audiences with their authentic stories.

His website : https://vfe.media/vfe

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The CARE Framework: Jessica Phillips's Approach to Relationship Marketing

Mon, 15 Apr 2024 05:00:00 +0100

For your business to forge genuine connections with your ❤️ clients, build a community of fans and not just customers - it needs to be about something bigger than your profit margin.

This week on the Personal Brand Business Show I'm speaking with Jessika Phillips from the Now Marketing Groups, host of the legendary Social Media Week Lima and author of the C.A.R.E framework.

Join us as we discuss how every business 🫵, should they choose to, can connect more deeply, aim for bigger impact and foster true community - all that while amplifying the bottom line and your impact.

💥 *Build with Belief* - Every team member needs to live and breathe the company's belief system. Your brand manifesto isn't just a document; it's a compass that guides all your business decisions.

💥 *Service over Sales* - At the core of enduring customer relationships is the emphasis on service and giving. As Jessika Phillips exemplifies with her company, Now Marketing Group, nurturing a sense of belonging cultivates brand loyalty far more than any hard sell could.

💥 *Culture is King* - The company's culture shapes its marketing success. Leadership should not only endorse but exemplify the brand philosophy for genuine authenticity. Remember, people can spot a fake from a mile away.

Don't miss out on the full breadth of insights from Jessika Phillips about creating deep-rooted business connections and the C.A.R.E framework for brand building. 🌱

🔗 Find more details at nowmarketinggroup.com/care and be part of the conversation on Messenger, LinkedIn, and Facebook. If you've found value in this podcast, please give us a five-star review or a like and subscribe on YouTube!

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The Art of Brand Flyte, with Rich Brooks

Mon, 08 Apr 2024 05:00:00 +0100

This week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space.

Having been in business for over 25 years, Rich stepped away from day-to-day client work to focus on what truly drives business growth: content creation, sales, and owning the stage. By building and supporting a talented team, he harnesses their expertise and elevates the entire business.

👉 3 Key Takeaways:

⚡️Embrace Visibility: Rich underscores the power of putting yourself out there. Your personal brand is pivotal, whether through staging events, engaging on local news, or leveraging adverts.

⚡️Diversify Your Approach: Relying on a single channel for business is perilous. Rich advocates for a multi-channel strategy encompassing content marketing, relationships, outbound sales, and events like conferences and summits.

⚡️Leverage Expertise: Building relationships with experts outside your immediate team can massively expand your business potential, providing more comprehensive solutions and elevating your brand's authority.

➡️ Check out Rich's insights on not only surviving but thriving in today's agency landscape ( or any service based business ) by having the right mindset, embracing collaboration, and consistently learning from the wider community. Don't miss out on this valuable conversation!

For more details about the upcoming summit, visit https://www.theagentsofchange.com/summit and join the fun on April 24th to 26th!

About Rich

Rich Brooks is founder and president offlyte new media, a digital agency in Portland, Maine, that’sbeen in business forover26years. He is a nationally recognized speaker on entrepreneurship,digital marketing, and social media.

He foundedThe Agents of Change, an annual conference and weekly podcast that focuses onsearch, social & mobile marketing. Rich is the author ofThe Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.

He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBCaffiliates in Maine. He has also appeared inInc.Magazine, The Huffington Post, Fast Company.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.

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Sell More 🥳 : Putting the Buyer First, with Carole Mahoney

Mon, 01 Apr 2024 05:00:00 +0100

If you don't sell anything - you don't have a business. Most small business owners avoid sales and so their businesses stay small. So how can we be systematically proactive in sales - and not have it get super awkward all the time. Well, I have a treat for you this week...

In today's episode, Carole Mahoney compares the sales process to driving a car. Remember, you're at the wheel, but it's the buyer setting the pace. Carole offers really practical nsights on not taking rejection personally, focusing on buyer needs with a 'not about me' mantra. We dived deep into the red flags in your sales pipeline, the art of proactive prospecting, and the sheer importance of sales for your business success.

If you're battling the discomfort of pitching or sales conversion, this is the episode that will shift your mindset and sharpen your skills, all whilst maintaining that crucial authentic connection with your clients.

Some of the key themes we covered.

⭐️ Comparing sales process to driving

⭐️ Personal nature of small business selling

⭐️ Identifying red flags in sales pipeline

⭐️ Proactive prospecting in business

⭐️ Transitioning casual conversation to sales

⭐️ Overcoming sales-related fear and misconceptions

About Carole

Coming from a long line of entrepreneurs, the surprising, real story of Carole Mahoney is that she used to hate sales - that is, until she taught herself how to change her mindset. She grew up in a family that taught her that the key to business growth is the experience a buyer has with a business. But, when set out in sales herself, she made all the same mistakes most sales professionals make - she made it all about herself and found it difficult to get traction with buyers. Rather than throwing in the towel and getting a traditional 9-5, Carole shifted her mindset and transformed her marketing agency into a thriving sales coaching agency.

Using her passion for growing small businesses and improving success for business owners and sales professionals, Carole now shares her hard-won perspectives with audiences across the country as a trusted author, keynote speaker, and sales mentor. Carole recognized that a "me first" mentality was damaging the success of sales professionals and their reputation with buyers.

Developing and using data and scientific research, she has proven time and again how invaluable a "Not About Me" approach is to sales performance and industry integrity. The author of the hot new release book Buyer First, Carole has been called the "Sales Therapist" by a Harvard Business School professor, where she coaches on sales for the Entrepreneurial MBA program.

She is also the Chair of the Boston Emblaze, been named as a top sales influencer by LinkedIn and Sales Hacker, and voted a top sales coach by Ambition. As the founder of Unbound Growth, she uses sales specific data gathered from over 2.2 million sales professionals to determine what it takes to be a great seller or leader, and combines that with the behavioral research of how we change behaviors.

This science and data backed process helps uncertain sales and business leaders reduce the guesswork out of hiring the right salespeople and cuts their hiring time and costs in half with a 91 % success rate. With custom sales training and coaching programs salespeople and managers have gone from on plan to consistently achieving 130-160% of quota in less than 6 months with a 98% annual customer retention rate."

Carole is passionate about helping small businesses (and gardens) grow and giving sales professionals the tools they need to achieve success in their industry.

Carole's Website https://carolemahoney.com

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Levelling up your Linkedin in 2024, with Louise Brogan

Mon, 25 Mar 2024 05:00:00 +0100

My favourite social networking site right now is LinkedIn. It's the one I've been on longest ( longer than Facebook or Twitter ) and the one I know best.

But Linkedin has some secrets...

This week on the Podcast I'm joined by Louise Brogan, LinkedIn Educator and Evangelist and we are going to shine a light on some powerful LinkedIn features I promise you didn't know about.

Here are the 3 key takeaways to transform your LinkedIn game:

🎯 Authentic Video Content: Despite the buzz around AI-generated posts, there's no substitute for the genuine character and energy you bring to video content. It's a game-changer for building connections.

🔗 Valuable Networking: LinkedIn's not just about numbers; it's the quality of conversations and value exchange that count. Forge a network based on shared interests and contribute meaningfully.

📈 Engagement Over Metrics: True engagement isn't always visible in the analytics. Focus on fostering discussions and providing value that resonates with your audience to truly elevate your brand.

About Louise

Louise Brogan runs a boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker, and hosts the LinkedIn with Louise Podcast and YouTube channel.

For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis. In 2019, Louise was invited to attend No 10 Downing Street to represent small business and was invited in 2022 to meet King Charles at Buckingham Palace at a reception honouring Small Business contributions to the UK economy.

https://louisebrogan.com/

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Blitzing your Marketing with Empathy & Authenticity, with Abi Sea

Mon, 04 Mar 2024 05:00:00 +0100

Join us this week as we dive deep with Abi Sea, a renowned copywriter, content creator, and messaging coach, who brings a fresh perspective to marketing and personal branding. Listen on on a conversation that is sure to inspire any entrepreneur looking to make a positive impact and build a genuine connection with their audience.

🔑 In this episode, we explore:

- The foundational role of websites in establishing authority and trust in your personal brand.

- Abi’s Blitz framework for creating marketing messages that resonate with empathy, hope, and truth.

- The transformative power of hosting niche-specific events like the Adventures in Marketing conference.

About Abi

Abi is a copywriter, messaging coach and content writer for big-hearted coaches and creative business owners. She is passionate about helping good people figure out how to talk about the work they do in a way that feels great and makes sales.

Abi works with a strong sense of integrity and operates a strictly no-fake-twattery policy, which means she is honest, open and authentic in the way she works with clients and shows up online. She has over 25 years of experience working in sales, marketing, and communications and has been writing web copy and content for clients since 2015.

She's co-founder of Scotland's most exciting business and marketing event - Adventures in Marketing, and is a features writer for Freelancer Magazine. Outside of work, Abi lives in Scotland with her two kids, two cats, and two husbands. Just joking - one husband. She's the world's worst sea swimmer, averaging around 1 dip a year, and is very keen on hobbies that involve lots of colour: crochet, embroidery, jewellery making and growing cut flowers.

Blitz your Messaging Must-Haves : https://payhip.com/b/Uvir8

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Bagging your Bestselling Book, with Valerie Morris

Thu, 22 Feb 2024 05:00:00 +0100

A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible.

Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you start working on your book.

Whether you're a seasoned author, just thinking of writing your first book, want to reboot your book or just plain old 'author curios' this episode will set you up for success.

💡Key Takeaways:

1️⃣ Recognise and share your expertise, despite imposter syndrome.

2️⃣ Shift your mindset from viewing yourself as an expert to embracing your journey of learning.

3️⃣ Use a highlighter system to align tasks with goals and avoid prioritising others' needs over your own

https://www.tinterocreative.com/

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Marketing your Personal Mission, with Beth Miller

Mon, 19 Feb 2024 05:00:00 +0100

Traditional industries are shaken up by disrupters. Disrupters change the way the game is played and in doing so - change the industries they work in. This week I'm joined by pet-preneur and social entrepreneur Beth Miller to talk about her personal mission to make the world more dog friendly and in doing so - change the world.

1️⃣ Overcoming personal challenges and health issues due to overworking, Beth's experience reiterates the necessity for entrepreneurs to acknowledge their strengths and limitations, advocating a focused and balanced approach to business and personal life.

2️⃣ The establishment of a virtual dog friendly summit exemplifies innovative thinking in entrepreneurship, showing how a global platform can educate and address niche-specific issues like canine welfare and community dog friendliness, and the economic opportunities arising from the pet industry.

3️⃣ Beth Miller's "unfair advantage" concept, using her passion and advocacy for dogs, sheds light on how entrepreneurs can utilise unique personal attributes to differentiate and advance their businesses and personal brands in the marketplace.---

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Email List building 101 - The 💰 Money is in the List

Thu, 15 Feb 2024 05:00:00 +0100

Time and time again I hear online entrpreneurs talking about the importance of email list building. The ones I know to be truly successfull all tell the same story. There is a direct correlation between consistent email list building and commercial success.

One study I saw focused on ecommerce and found that 70% of onine sale was driven by something which happened in the email inbox. Not on social and not from an ad.

The first very obvious question you might have is - what is email list building bob?

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Success loves confidence, with Jasmine Sawaged

Mon, 12 Feb 2024 05:00:00 +0100

Some people will tell you it takes many years of trial and error to build a thriving online business. Some will tell you that you need fancy tactics and complex funnels. It's just not so.

Today I'm thrilled to welcome Jasmine Swaged to the show. Jasmine is an incredible content creator , a super focused business owner and a role model for knowing who you are and who you're for.

If you're tired of spinning your wheels online and want to know what moving fast takes then listen in.

Setting prices based on personal standards and boundaries, rather than external factors like leads and followers, is crucial for establishing authority and value.

Prioritising setting boundaries and being true to oneself over people-pleasing is essential for personal and business growth.

The challenges faced by younger people on social media and the need to create a new, authentic identity that aligns with personal and business goals.

The importance of niching, finding the right audience, and pricing according to the value of the product for business success.

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Bagging your Bestselling Book, with Valerie Morris

Mon, 05 Feb 2024 05:00:00 +0100

A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible.

Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you start working on your book.

Whether you're a seasoned author, just thinking of writing your first book, want to reboot your book or just plain old 'author curios' this episode will set you up for success.

💡Key Takeaways:

1️⃣ Recognise and share your expertise, despite imposter syndrome.

2️⃣ Shift your mindset from viewing yourself as an expert to embracing your journey of learning.

3️⃣ Use a highlighter system to align tasks with goals and avoid prioritising others' needs over your own

----

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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Catching your Signature Stories, with Chad Peterson

Mon, 29 Jan 2024 05:00:00 +0100

In this episode, I'm thrilled to have Chad Peterson as my guest. Chad shares his expertise in the power of storytelling and how it can transform your personal brand and business. He emphasises the importance of sharing authentic stories on social media and highlights the significant impact this can have on building connections and engagement. Join us as we explore the art of storytelling and its role in content marketing and personal branding.

Below are the key takeaways from this episode:

The power of storytelling: Chad emphasises the importance of sharing personal stories on social media to connect with people, rather than just showcasing oneself, and highlights the success of sharing personal experiences on Facebook.
The impact of storytelling in marketing: Chad and Bob both stress the significance of storytelling in content marketing as a means to build trust, authenticity, credibility, and authority.
Crafting memorable stories: Chad discusses his three-part framework for storytelling, emphasising the process of catching, crafting, and converting stories to make individuals or brands memorable and relatable.
Authenticity and relatability in branding: The importance of being authentic, relatable, and sharing from a place of humility is highlighted as vital for creating genuine connections with potential clients.
Amplifying personal brand through storytelling: The conversation delves into the power of personal stories in standing out through unique content marketing and personal branding, underlining the idea of sharing stories from scars, not wounds

Chad's Website : https://thestorycatcher.com/

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Three reasons people fail to thrive online

Mon, 22 Jan 2024 05:00:00 +0100

Three reasons people often fail to thrive online and a few tips to help you move past them. Simple but not easy. But if it was easy then everybody would do it.

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The Art of Conversational Selling, with Wendy Harris

Mon, 22 Jan 2024 05:00:00 +0100

In a world where Zoom and calendar appointments have taken over from just picking up the phone ( remember that ? ) doing things the long way round and calling people to say hello actually becomes more and more powerful. Where everyone is busy trying to automate everything, taking the personal relationship becomes so much more powerful.

In this episode of podcast, I sit down with Wendy Harris to explore the intersection of personal branding and telemarketing. We delve into the value of authenticity in telemarketing, the evolving sales process, and the power of building genuine relationships. Wendy shares her expertise on cold calling and how to alleviate call reluctance. We discuss the cost-effectiveness of telemarketing and the importance of incorporating it into daily routines.

Below are the key takeaways from this episode:

- Authenticity is crucial in telemarketing and personal branding to foster long-term success and avoid friction.

- Sales processes have evolved to involve multiple touchpoints across platforms such as LinkedIn, Instagram, and websites.

- Building relationships through conversations is vital for sales success, and the power of personal branding is significant for business growth.

- Cold calling should be approached as making friends and creating positive, enjoyable conversations.

- The fusion of personal branding and effective telemarketing can dramatically enhance sales, with a focus on genuine connections and rapport.

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Turning Marketing into Sales

Wed, 17 Jan 2024 05:00:00 +0100

When I was a kid I'd make a little extra money harvesting potatoes by hand. In October in Scotland this was often freezing cold and always back breaking. I had no idea how this was going to serve me as a business owner... Let me explain.

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Bootstrapping, Cyber Security & Finding Creator Confidence, with Jai Aenugu

Mon, 15 Jan 2024 05:00:00 +0100

In this episode of The Personal Brand Business Show, join me as I welcome Jai Aenugu, founder of Techforce Cyber, to discuss content marketing, cybersecurity and his journey from IT manager to successful entrepreneur. The conversation highlights the importance of specific proactive cybersecurity measures for small businesses and the significant financial and reputational risks posed by cyber attacks.

Some of the things we covered.

1. "The Purple Cow Approach: Standing Out in Personal Branding" - Exploring the concept of being a "purple cow" in the business world, standing out from the crowd, and how uniqueness can impact personal branding and content marketing strategies.

2. "Cybersecurity for Small Businesses: Proactive vs. Reactive Approach" - Highlighting the importance of proactive cybersecurity measures for small businesses, discussing the common mistake of being reactive, and providing tips for safeguarding against cyber threats.

3. "The Emotional Vulnerability in Cybersecurity: Protecting Against Voice Phishing" - Understanding how emotional vulnerability can make individuals susceptible to cyber scams, with a focus on voice phishing and its potential impact on businesses.

4. "Journey to Entrepreneurship: From IT Manager to Cybersecurity Founder" - Sharing the personal journey of Jai Aenugu, from struggling to attract clients and sustaining his business, to founding and growing Techforce Cyber, providing inspiration for aspiring entrepreneurs.

5. "Content Marketing for Business Growth: Lessons from Jai Aenugu" - Discussing the impact of content marketing on business growth, highlighting Jai Aenugu's journey and his focus on creating engaging and valuable online content to build his business.

6. "Phishing Attacks During the Festive Season: Staying Safe Online" - Raising awareness about the increase in phishing attacks targeting online shoppers during Christmas, providing practical tips to stay safe online during the festive season.

7. "Password Security and Two-Factor Authentication: Essential Practices for Cyber Protection" - Providing comprehensive guidance on password security, the importance of two-factor authentication, and implementing essential practices for cyber protection in business and personal contexts.

https://techforce.co.uk/

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A Pep Talk - Stop being stupid with sales

Wed, 10 Jan 2024 05:00:00 +0100

Selling is the easiest difficult thing you can do. I know that makes no sense - but neither does how most people approach it. Let me explain.

People normally hire me because they’re not happy with the status quo in their career of business. They are looking for a big change and normally there’s money attached to the change they’re looking for. Makes sense.

So the problem, mission, path - whatever - it’s pretty clear as there are only a few variables to play with in any business.

Let me explain - listen for more ...

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Getting to the point, with Steve Woodruff

Mon, 08 Jan 2024 05:00:00 +0100

This week on the Personal Brand Business Show I'm joined by Steve Woodruff, author of 'Clarity Wins' and his new book 'The Point'. Steve shares his journey as a solopreneur and his passion for helping people and companies create a clear and focused message to finally stand out.

Discover the 4 tools - and 8 rules - of getting to The Point

Key themes in this episode.

1. Clarity: Essential for effective communication and differentiation.

2. Personal Branding: Importance of clear messaging and differentiation.

3. Sales & Marketing: Clear value proposition and purposeful communication.

4. Corporate Workshops: Teaching clear communication principles for business success.

5. Leadership Communication: Setting clear direction and avoiding confusion.

6. Storytelling: Utilising personal and organisational stories for branding.

7. Networking: Making people feel valued and interesting.

About Steve Woodruff

Steve Woodruff is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging. He is best known for a suite of facilitated workshops and keynotes to help teams become more effective in all forms of corporate communication and collaboration.

https://www.stevewoodruff.com/

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Overcoming Fear & Embracing Visible Leadership, with Jenny Ainsworth

Mon, 18 Dec 2023 05:00:00 +0100

Welcome back to The Personal Brand Business Show where, this week, we delve into the world of entrepreneurship, personal branding, and leadership. It was a pleasure to discuss the nuances of leadership with someone as experienced and insightful as Jenny Ainsworth..

Key Takeaways:

1. Overcoming Fear and Self-Doubt: We discussed the importance of moving through fear and self-doubt for personal and professional growth. Confronting our worst-case scenarios is crucial for pushing past these barriers.

2. Importance of Visibility and Community: Creating space for diverse perspectives and building a community of like-minded individuals is essential. However, it's equally valuable to seek out individuals with different perspectives to foster growth and innovation.

3. Embracing Polarisation and Visibility: We explored the idea of standing out in the market and how successful figures strategically lean into polarisation for amplifying effect. Focusing on what works and embracing our differences is key for winning in today's business environment.

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Corporate Sales Mastery: Expert Tips on Transparent Selling for Business Success, with Jess Lorimer

Mon, 04 Dec 2023 05:00:00 +0100

In this episode, we dive deep into the world of sales and entrepreneurship with our special guest, Jess Lorrimer. We uncover the challenges of transparent selling, the impact of avoiding traditional sales tactics, and the difference between B2B and B2C sales strategies.

Don't miss out on Jess's valuable insights into targeting decision-makers, building referrals, and the importance of niche expertise. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable advice to elevate your business game. Tune in now and take your entrepreneurial journey to the next level!

About Jess

Jess Lorimer is the UK's leading B2B Sales Expert for small business owners. Having been featured in Forbes, CityAM and Good Morning Britain, Jess is the founder of the Selling to Corporate ® podcast, widely recognised within her industry and has supported thousands of entrepreneurs to create simple sales processes that successfully sell within the corporate landscape.

https://sellingtocorporate.com/

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8 Ways Podcast Guesting Amplifies your Business & Career.

Thu, 30 Nov 2023 05:00:00 +0100

In this short tactical bonus episode ( I'm going to make more of a feature of these ) I want to share 8 ways Ways Podcast Guesting Amplifies your Business & Career.

You might think podcast gusting is not for you - but I guarantee that this episode will make you take a fresh look at this highly leveraged and potent use of your time.

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How to use the D.A.T.E framework for effective social content, with Jerry Potter

Mon, 27 Nov 2023 05:00:00 +0100

This week I'm joined by Jerry Potter from the '5 Minute Social Media' Youtube Channel and also the host of the '6 Ways' Podcast. Jerry brings a veterans eye to social media. After a career in Broadcast Media he turned his talents to social media and never looked back.

In this very strategic interview we cover a lot of ground but in particular - how to make social media... well... worth it.

About Jerry

While working at a marketing agency, Jerry had 2 choices; figure out how to get big social media results with less work, or get fired. Fortunately he didn’t lose his job and started sharing what he figured with others on YouTube, founding Five Minute Social Media.

Now over 100,000 subscribers later, Jerry has helped empower almost a million people around the world to do their own social media marketing, all with a focus on simplicity and efficiency. Living in Arizona, he spends his time with his wife and two Tiny Humans, and is on a quest to prove Diet Coke is actually good for him.

https://fiveminutesocialmedia.com/

Some episode highlights.

1️⃣ Focus on providing value: Offering something of value in exchange for an email address or a bonded relationship is crucial in attracting and retaining customers. Think about ways to offer valuable resources that make people say, "I can't say no to this!"

2️⃣ Be strategic with social media: Instead of trying to be everywhere, invest your time and effort in one or two social media platforms that align with your target audience. Treat them like plants that need attention and nurturing, and carefully analyze the value they bring to your business.

3️⃣ Utilize the "Date" framework: To build and nurture relationships with your audience, follow the "Date" framework – discover, acquaint, talk, and enchant. Tailor your content and engagement strategies to each phase and guide your audience towards becoming enchanted with your brand and offerings.

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Overcoming Space, Setup, & Energy Challenges for Success on YouTube, with Matt Hughes

Mon, 20 Nov 2023 05:00:00 +0100

In this episode, Bob is joined by Matt Hughes, the King of Video, as they dive into the world of YouTube, sharing valuable insights on how to leverage YouTube as a powerful branding and business tool. Discover the secrets to creating impactful videos, overcoming common roadblocks, and the long-term impact YouTube success can have on your personal brand.

About Matt :

Matthew Hughes is the King of Video. In 2013 he started his video company that he ran for 7 years creating video and travelling the world, with clients from one man bands through to billion dollar companies. Fast forward to 2019 and he created the King of Video brand to help small business owners confidently, create, consistent video content that connects with their audience. In 2021 Matt turned his focus to YouTube and has the goal of getting 1000 small businesses to 1000 subscribers using YouTube as the primary platform to grow their business and make money by strategically creating video content.

https://kingofvideo.co.uk/

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Reverse Engineer your Freedom, with Shawn Shewchuck

Mon, 13 Nov 2023 05:00:00 +0100

Welcome to The Personal Brand Business Show! In this episode, we had the pleasure of hosting Shawn Shewchuck, a leading expert in personal development and entrepreneurship. Shawn shared invaluable insights about the power of coaching, the impact of high-leverage activities on business growth, and the significance of setting ambitious goals.

If you're an entrepreneur looking for inspiration and practical advice, this episode is a must-listen. Tune in as we uncover the secrets to achieving success and personal growth in the competitive business world.

https://changeyourresults.com/

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Making Fear Your Friend, with Andrew & Pete

Mon, 06 Nov 2023 05:00:00 +0100

This week on the podcast I'm delighted to welcome Andrew & Pete to the show. We're talking normalising strange behaviour, finding opportunity in your fear and the importance of fellow travellers on your entrepreneurial journey.

Below are the key takeaways from this episode:

- Stand out in your marketing and don't simply copy what others are doing.

- Building a community provides accountability and support during challenging times.

- Confidence is a byproduct of taking action, not a prerequisite.

- Collecting and utilising customer data leads to personalised emails and follow-ups that drive sales.

- Focus on the most impactful tasks in your business and push beyond your comfort zone for growth.

Find out more =: https://atomic.site/

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Using bold action to chase bold results, with Pat Flynn

Mon, 30 Oct 2023 05:00:00 +0100

Pat Flynn is one of the most well known faces in the online business space and is a mentor to tens of thousands online. As the saying goes - what got you here won't get you there and in this conversation I really wanted to ask Pat why he thinks so many people end up spinning their wheels online and what advice he might have.

As you'd expect - Pat fully delivers... and much more.

Join SPI online.

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How to Master TikTok & YouTube Shorts, with Austin Armstrong

Mon, 23 Oct 2023 05:00:00 +0100

Join me on the latest episode of The Personal Brand Business Show as I dive into the world of entrepreneurship, personal branding, and expert business development with the incredible Austen Armstrong.

In this episode, I'm joined by Austin Armstrong and we discuss how businesses can leverage the power of content creation, short form video and social media to reach their target audience.

1️⃣ Content creation made easy: With the vast amount of content available online, it can be overwhelming for businesses to know what topics to focus on and how to engage their viewers effectively. Syllabi helps businesses to identify the questions that customers are searching for online, generating video scripts that address these key queries. This essential tool also offers realistic AI avatars and easy customization options to bring your brand to life.

2️⃣ Consistency is king: Building a successful brand requires consistent efforts and commitment. Austen's experience of only seeing real growth after committing to daily content creation is a testament to this. By tracking your progress and investing time into platforms like TikTok and YouTube shorts, you can study successful content creators and experiment with different styles to find what truly resonates with your audience.

3️⃣ Delegate for success: Austen believes in the power of delegation both in content creation and life in general. By assigning a dollar value to your time, you can identify tasks that can be outsourced for a reasonable cost. Whether it's hiring a virtual assistant or finding experts on platforms like Upwork, delegating responsibilities can free up your time to focus on high-value tasks and accelerate your brand's growth.

Austin's Website. : https://syllaby.io

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How to sell & feel great about doing it, with Jeremy Pope

Mon, 16 Oct 2023 05:00:00 +0100

Sales & selling are the beating heart of any business but so many people feel gross doing it. Today we're going to fix that.

Join me in this liberating conversation with Jeremy Pope from Sales Call Overhaul. We're talking about how we can turn your sales process into something which feels generous and supportive.

Jeremy's Website : https://www.salescalloverhaul.com/

Below are the key takeaways from this episode:

1. Addressing objections and shattering limiting beliefs are crucial for business growth.

2. Breaking down objections through the process or funnel and by the type of work is essential.

3. Internal work is necessary to effectively address objections and achieve success in business.

4. Demonstrating generosity through physical items can leave a lasting impression on recipients.

5. Understanding your target audience (avatar) deeply and communicating in their language is key for successful offer building and scaling your business.

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Driving Engagement, Conversions, & Loyalty, with Ben Amos

Mon, 09 Oct 2023 05:00:00 +0100

In this episode we enjoy what I think is the clearest explanation of how to get very strategic with video content. If you've got over the camera shyness and you want to level up then this interview with Ben Amos from Engage Video Marketing, is for you.

If you're a like a lot of other people and you don't want to start making video until you have a great plan - then this is also the episode for you.

Buckle up and let me introduce you to the one and only Ben Amos.

Ben's website : engagevideomarketing.com

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Building Trust Through Content, with Philip Vandusen

Mon, 11 Sep 2023 05:00:00 +0100

In this episode of The Personal Brand Business Show, Bob sits down with Philip Vandusen, who built his business and agency on content marketing. Here are the key takeaways from their engaging conversation:

1️⃣ Embrace the freedom of starting content creation: When you begin your personal brand journey, remember that you are initially speaking to an empty room. Don't let the fear of judgment hold you back. Start creating and watch your audience grow over time!

2️⃣ Visual branding is key: Incorporate elements such as logo, color palette, and imagery consistently across your platforms. This will help establish a recognizable and memorable personal brand that resonates with your audience.

3️⃣ Be consistent and relentless in producing content: Building a successful personal brand requires repetition, dedication, and volume. Don't be discouraged if your first few pieces of content don't get much attention. Keep pushing forward, as each new piece adds value and brings you closer to your goals.

Listen to the full episode to gain valuable insights on content marketing, personal branding, and entrepreneurship. And don't forget to download the free Personal Brand Wheel tool at philipvandousen.com/PBW 📲

Make sure to subscribe to The Personal Brand Business Show on your favorite podcast platform, so you don't miss out on our insightful episodes! 🎧✨

About Philip

Philip Vandusen is an accomplished entrepreneur and expert in personal branding and business development. He built his business and agency on the foundation of content marketing and has successfully leveraged various platforms to grow his personal brand. With extensive experience in branding, strategy, and marketing, Philip shares his insights and expertise through his YouTube channel, podcast, and free Facebook group. Through his content, Philip encourages others to embrace the freedom of starting content creation and emphasizes the importance of consistency and authenticity in personal branding. Listeners can access his free tool, the personal brand wheel, and explore other valuable resources on his website, philipvandusen.com.

Below are the key takeaways from this episode:

- Content marketing can be a powerful tool for building a personal brand and attracting clients.

- Embracing imperfections and starting with "bad" content is part of the learning process and growth.

- Visual branding, including colors, logos, and tone of voice, plays a significant role in personal branding.

- Consistency and repetition in creating content on specific themes can help establish expertise and increase visibility.

- Overcoming the fear of criticism and taking action by producing a high volume of content is crucial for success.

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Crowdfunding & other adventures in Personal Branding, with Ian Paget

Mon, 04 Sep 2023 05:00:00 +0100

In this episode of The Personal Brand Business Show, we dive into the world of niche specialization with renowned graphic designer Ian Paget. Join us as Ian shares his journey towards becoming a logo design expert, giving valuable insights on carving out a niche, building a brand, and finding success without a traditional design background. Whether you're a design enthusiast or an aspiring entrepreneur, this episode will leave you inspired and motivated to pursue your passions.

Ian's website : logogeek.com

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Making Youtube work for Business, with Greg Preece

Mon, 28 Aug 2023 05:00:00 +0100

In this episode of The Personal Brand Business Show, YouTube expert Greg Preece reveals the secret to YouTube success by exploring the art of rehashing content and riding the momentum of previous triumphs. Discover how to capture viewers' attention with irresistible thumbnails and titles, and learn how to convert YouTube viewers into paying customers. Don't miss this conversation that will shift up or kick start your YouTube strategy.

https://www.youtube.com/@GregPreece/videos

Below are the key takeaways from this episode:

1. Successful YouTubers often rehash previous popular content and ride the momentum of their success, so exploring and doubling down on ideas that have done well before is recommended.

2. Capturing viewers' attention on YouTube requires having a great video idea, title, and thumbnail, with thumbnails being a key element for conveying the video's content.

3. Understanding your value proposition and making it widely appealing is the balance observed in successful YouTubers, as they have a singular consistent value but also make their content broadly appealing.

4. To convert viewers into paying customers, it is important to have a clear strategy to optimize videos for sales, including guiding viewers through different stages of engagement and offering small asks initially to build trust.

5. Providing consistent value and delivering content in a relevant and engaging manner, even if it includes presenting valuable lessons in different ways, is key to driving growth on YouTube channels.

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The Introverts Edge to Sales & Marketing, with Matthew Pollard

Mon, 21 Aug 2023 05:00:00 +0100

In this episode, Matthew shares his fascinating journey from initially dismissing online marketing to witnessing explosive growth in his email list after appearing on a podcast. He discovered the power of using social media on autopilot to attract clients globally and regretted not embracing virtual speaking earlier. As an introvert himself, Matthew emphasizes that introverts can excel in sales ( and most other things ) with practice, preparation, and a results-oriented mindset.

🔑 Key Takeaways from the Episode:

1️⃣ Sales is about serving clients and improving their lives:

Matthew emphasizes that sales is not about being pushy or manipulative. Rather, it's about helping clients solve their problems and making a positive difference in their lives. By approaching sales as a science experiment and focusing on data rather than emotions, introverted entrepreneurs can achieve success.

2️⃣ Building a sales process tailored to introverts' strengths:

Matthew provides a step-by-step process to help introverted service providers improve their sales performance. By treating sales as a system, introverts can develop their self-belief, practice their skills, and overcome any hesitations. With discipline and training, introverts can excel in sales and achieve rapid growth in their businesses.

3️⃣ Recognizing and communicating your unique value:

Understanding your own value and the value you bring to others is crucial. Matthew emphasizes the importance of internal reflection and storytelling to recognize and articulate your unique value proposition. By identifying your niche market and communicating your passion and mission, you can attract clients and differentiate yourself from the competition.

About Matthew Pollard

Matthew Pollard is responsible for five multi-million-dollar business success stories, all before the age of 30. His humble beginnings, the adversities he faced, and his epic rise to success show that anyone, with the right motivation and the right strategies, can achieve anything they set their mind to. Today, Forbes calls him “the real deal,” Global Gurus lists him as a Top 30 Sales Professional, Top Sales World Magazine named him a Top 50 Speaker, and BigSpeak lists him as an international Top 10 Sales Trainer. He’s also the bestselling author of The Introvert’s Edge book series, which has sold over 75,000 copies and been translated into 16 languages.

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The Systems you need to Thrive & Grow online, Mike Dallas Petersen

Mon, 14 Aug 2023 05:00:00 +0100

In this episode, we will dive deep into the challenges that arise when scaling a business and how to effectively manage the backend operations. Mike will share his invaluable insights and strategies on how to streamline workflows, integrate systems, and maximize efficiency in order to unleash the true potential of your personal brand business.

Join us as Mike Dallas Petersen unravels the captivating story behind this encounter and how it shaped his entrepreneurial outlook. And of course, we'll also be discussing the nitty-gritty details of building, marketing, and monetizing your personal brand in the ever-evolving online business landscape.

About Mike

Michael Dallas-Petersen is an entrepreneur, father, and husband based in Summerland, British Columbia. Michael is a highly sought after automation and systems specialist helping online entrepreneurs scale their offers/businesses with world class systems, automations and delegation.

He now teaches working professional on how to do the same.

Mikes Website : https://theintegratoracademy.com

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Creating Moments That Matter, with Phil Mershon

Mon, 07 Aug 2023 05:00:00 +0100

Discover the secrets of creating unforgettable experiences part of your business and making your event stand out in this episode with Phil Mershon, as he shares insights on the art of crafting meaningful moments, baking bread analogies, and the transformative power of intentional reinforcement.

About Phil

Phil Mershon is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences.

https://www.philmershon.com/

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Establishing Your Leadership Brand, with Maureen Farmer

Mon, 31 Jul 2023 05:00:00 +0100

In today's episode, we're joined by Maureen Farmer. Maureen is an expert in building relationships and personal brand visibility for leaders. She shares valuable insights into the importance of recognition, acknowledgment, and effective communication in the business world.

Maureen also introduces us to unique assessments that uncover hidden qualities and help leaders articulate their value proposition. We'll uncover strategies for becoming more visible as a leader, both within your organization and beyond. So, if you're a CEO, a leader, or an aspiring entrepreneur looking to take your personal brand to the next level, this episode is for you.

Maureen's website. : https://westgatecareercoaching.com/

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Becoming Confidently Insecure, with David Drebin

Mon, 24 Jul 2023 05:00:00 +0100

This week we delve into the journey and experiences of David Drebin. From discovering a passion for photography in the 90s to pursuing opportunities and challenges in New York City, David realized that the journey itself is more important than any destination.

We explore David's struggles with the business side of art and the challenges that creatives face in being their own biggest critics. David opens up about impostor syndrome, comparison, and the fear of vulnerability that many people experience. He shares his approach to balancing authenticity and creating personas in the social media world and how he navigates the fine line between creating art he loves and art that sells well.

We learn about David's alter ego, his belief in self-advocacy, and his journey of betting on himself. The episode also touches on overcoming insecurity in showing one's work and the importance of letting things flow naturally in the creative process. Hosted by Bob Gentle, this episode promises an insightful conversation with a talented artist who has successfully built and marketed his personal brand.

About David

David Drebin is a multidisciplinary artist, working in various art forms, producing limited edition works including Photographs, Lightboxes, Neon light Installations, Sculptures, and Etchings on Glass.

In 2005, Drebin had his first solo exhibition at Camera Work in Berlin. This was followed by his first illustrated book entitled “Love and Other Stories”.

Reflections on David's artwork:

“Drebin's photographs are epic, dramatic, and, above all, cinematic and have been collected around the world. In a unique and opulent way, Drebin stages femme fatales against the gigantic backdrops of cities such as Hong Kong, New York, and Paris. The panorama of the big cities, which, due to their format, are a tribute to cinema, serve as cinematic settings. With their impressive skyscrapers, they provide the viewer with a nearly infinite surface for the imagination. The distinctive tension and depth in his pictures arise from the free combination of such differing topics as humor and sex, melancholy and sex, and melancholy and humour.

At Art Miami in 2010, his now sold out “Central Park” sold for a record price of $78,000 through Contessa Gallery who has featured Drebin in major Art Fairs since 2008 alongside art world legends Andy Warhol, Chuck Close and Helmut Newton.

Exclusively publishing books with ( www.teNeues.com ), his books are distributed around the world and often followed with exhibitions in Paris, New York, Miami, Istanbul, Amsterdam, Brussels and many other cities Internationally.

Drebin has been showcased during Art Basel at Art Miami by Contessa Gallery for over a decade and is also represented by the world's finest Art Galleries including Camera Work in Berlin, Galerie de Bellefeuille in Montreal, Art Angels Gallery in Los Angeles, Preiss Fine Arts in Vienna, Immagis Gallery in Munich and Fahey Klein in Los Angeles.

In 2018 the record price of a David Drebin photograph "Jerusalem" sold for $100,000 through Art Angels Gallery in Los Angeles.”

TeNeues published ( www.teNeues.com ) Drebin's books "The Morning After", Beautiful Disasters", "Chasing Paradise", "Dreamscapes", "Love and Lights" and "Before They Were Famous".

David's Website : http://www.daviddrebin.com/

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Unlocking my Business with Organic Search, with Bryan Clayton

Mon, 17 Jul 2023 05:00:00 +0100

This week Brian Clayton, CEO of GreenPal, shares his incredible journey of building a successful lawn care platform. From starting off as a teenager cutting lawns to eventually selling his first business and developing GreenPal, Brian's story is filled with valuable insights for entrepreneurs.

One of the key topics discussed in this episode is the focus on organic search and SEO. Brian explains how he initially invested in various marketing channels but found them to be costly and inefficient. He decided to concentrate solely on organic search and realized that building a platform was easier than competing in organic search. He shares how he put in hours every day to manage the business, develop strategies, and learn about SEO.

Another important lesson shared by Brian is the importance of building a strong sales system and team. He learned early on that he was in the sales business, not just the lawn mowing or landscaping business. It took him around five years to develop a sales system and build a sales team to grow his business.

Brian emphasizes that many first-time founders tend to focus on the product or service and neglect the importance of distribution. Throughout the episode, Brian also highlights the significance of personal branding and the role it plays in determining one's future endeavors. He believes that building a strong team and having a culture fit is essential for company growth. Brian shares his goals of reaching 1 million customers and $100 million in sales, showcasing his ambition and determination.

This episode provides valuable insights into entrepreneurship, personal branding, and expert business. Listeners will gain knowledge about building successful platforms, the importance of distribution, and the challenges faced in scaling a business. Join us on this episode of The Personal Brand Business Show as we dive into the remarkable story of Brian Clayton and his journey with GreenPal. Don't forget to subscribe, like, and comment to support the show!

About Bryan

Bryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.

Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.

https://www.yourgreenpal.com/

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Pitching with Persuasion: How to Engage Investors' Heads and Hearts for Success, with James Church

Mon, 10 Jul 2023 05:00:00 +0100

In this episode Bob welcomes James Church, an expert in pitching and business development. James is the founder of a leading pitch agency in the UK, specializing in helping entrepreneurs refine their pitches and secure investment.

Together, they dive into the world of pitching, offering valuable insights and strategies for founders seeking to attract investors. From structuring a pitch to engaging both the head and the heart, James shares his expertise and guides listeners on the path to becoming pitch-ready.

Join us as we explore the art of persuasion and learn how to leave a lasting impression in the competitive world of entrepreneurship.

www.robotmascot.com

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Advancing through your adversity, with Scott Curley

Mon, 03 Jul 2023 08:30:00 +0100

It's easy to look at successful people and assume that life's advantages put them in the right place at the right time and they just made it. It's easy to assume that's one the the rules of success.

From time to time you meet someone like Scott Curley who reminds you that you have everything you need - right now - to build whatever business you can imagine. Whatever disadvantages you have - real or imagined - can be overcome.

Scott Curley, author of 'Absolution: The Dark Path to Light' is one of the most inspiring people I've met and I can't wait to share him with you.

About Scott

Scott Curley is the CEO of one of the largest and nationally recognized tax resolution firms and is an author, a keynote speaker, and a mentor.

He aims to help others identify their strengths and purpose through the transformational power of storytelling. He embodies how it is possible to turn life’s hardships into opportunities. He offers tips on becoming successful by leveraging life's challenges and using them as catalysts for growth and positive transformation.

www.scottallencurley.com

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Breaking the Hamster Wheel : Doing Business Differently, with Oliver Banks

Mon, 26 Jun 2023 05:00:00 +0100

I'm excited to finally share my interview with Oliver Banks! Oliver, a retail transformation expert, shares some great insights on navigating change and transforming your business.

Here are 3 takeaways from our conversation:

💡 Personal branding is key: Your personal brand exists in the minds of your target audience, and associating with certain people can enhance it. Your brand capital is a strong marketing and referral tool, and your potential competitors will have to neutralise it in their pitches.

💡 Start before you're ready: Don't wait for the perfect plan before taking action. Launching something like a podcast or YouTube channel generally receives positive feedback, and managing expectations is key. Weak growth at the beginning is normal, and there's a process in podcast growth that people don't understand.

💡 Content is SO important: Content generation offers more room for error than other types of ventures, and it can be a mix of inbound and outbound sales tactics. Referrals are important, but content can also help maintain relationships with past clients or contacts.

About Oliver Banks

Oliver Banks is the founder of retail consultancy OB&Co, helping advise and support retail leaders to drive transformation and realise their strategies and goals. With a background in engineering and mixology, he blends a logical, systematic approach with energy and left-field thinking. His podcast, The Retail Transformation Show, consistently lists as the #1 UK retail podcast and among the top retail podcasts in the world. He hosts his own physical and virtual events and speaks to teach and inspire retailers to successfully navigate transformation. Oliver is recognised as one of the top retail influencers in the world.

https://obandco.uk

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Presenting with Confidence, with Andrea Paccini

Mon, 19 Jun 2023 05:00:00 +0100

Presenting, speaking or pitching are the bread and butter of successful leadership. Whether you’re pitching investors, prospects or just sharing with your own team or clients - presentation skills are often the deciding factor in your success.

What’s in your head only matters to you. Your ability to communicate that is what turns audience into fans. So how can you level up you’re presenting? I’m glad you asked and here to help me answer that and much more is Andrea Pacini - author of The Confident Presenter.

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Becoming Booked Solid, with Matthew Kimberly

Mon, 12 Jun 2023 05:00:00 +0100

Ask anyone really successful how you can get successful and they'll all tell you the same thing. It's actually very simple. But simple does not make it easy.

This week on the podcast I'm speaking with the 'gentleman adventurer' of marketing and the 'secret agent' of the coaching industry - here to share how he became 'Booked Solid' and to share how you can be successful on your mission... should you choose to accept to accept it?

About Matthew Kimberly

Matthew Kimberley is the Head of Book Yourself Solid Worldwide. He's also the author of Get A F*cking Grip and the creator of Delightful Emails and the School for Selling. He lives in Malta with two boys and one dog and when he is not with them, he’s traveling the world speaking on stages from Singapore to San Diego. He mostly likes good Scotch and better conversation.

https://matthewkimberley.com/

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Creating Content that Connects, with Lenka Koppova

Mon, 05 Jun 2023 05:00:00 +0100

On this episode Bob introduces Lenka Koppova, the Social Media Whisperer to Coaches. Lenka shares her journey of rediscovering her passion for writing and how she leverages LinkedIn and newsletters for it. Lenka emphasizes the importance of aligning marketing with one's purpose and self-care practices.

She also talks about capturing ideas, building consistency on social media, and setting boundaries when sharing personal stories. Lenka further discusses the limitations and negative aspects of AI in marketing and the crucial role of storytelling and authentic human experience. Through the episode, Lenka shares her expertise and practical tips for social media marketing, including building a social media practice, habit, or lifestyle.

Some Key Areas and Topics.

1. Lenka Koppova's journey in discovering her passion for writing

- Struggles with video as a primary content format

- Rediscovered her strengths and love for writing during the pandemic

- Great platforms for writers: LinkedIn and newsletters

- Enjoys podcasts because it eliminates the video element

- Aligning passions and skills with marketing strategies

2. Identifying purpose and self-care practices

- Starting a business as a way to better achieve one's purpose

- Importance of identifying one's purpose and taking actions aligned with it

- Self-care should not be neglected

- Marketing involves relationship building, mindset, and self-care

3. The Personal Brand Business Show

- Encouragement to subscribe and share

- Importance of social media in building a unique personal brand

- Social media content is crucial, especially for coaches and consultants

- Interview with guest Lenka Kapova, the social media whisperer to coaches

- Clients capture ideas in different ways

4. Overcoming mindset blocks around social media

- Emphasis on emotional impact and comparison to others

- Changing self-image can help individuals use social media more effectively

- Positive and useful outcomes can be achieved with control

5. Views on AI technology in copywriting

- Useful tool to have in a toolbox but people need to be cautious of its limitations and negative aspects

- AI can be used for inspiration, automation, and easing some jobs

- Cannot replace humans in storytelling and authentic human experience

- Lenka occasionally works with clients to use AI, but not the biggest advocate for it

6. Importance of storytelling and connection in marketing

- Too much emphasis on being an expert and showcasing knowledge

- Humans are left with the ability to tell stories, connect emotionally, and have conversations

- It is important to set boundaries when sharing personal stories or information

7. Organic marketing and consistency

- Consistency can create longevity

- Lenka has been consistently inconsistent with her marketing efforts

- Building a brand base allows for pivoting and changing direction

- Capturing ideas is a fantastic resource to have

8. Consistency in creating content

- Building habit and routine takes repetition

- Missing a day here and there is okay

- Mindset of regularly showing up and providing value

- Don't build up missing time into something massive

- No need to apologize for missing time

Lenks's website : lenkakoppova.com

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Harness AI 🤖 to Boost Your Small Business: A Chat with Bob Gentle

Fri, 02 Jun 2023 09:00:00 +0100

An interview with Bob Gentle - Reposted from The Entrepreneur Path Podcast.

In the world of business, AI is rapidly becoming the norm. But are you leveraging it to its full potential? Join us as we delve into the world of Chat GPT and Bard, and discover how they can revolutionise your small business. But beware, with AI's potential for independence, the future may hold unforeseen challenges.

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The Power of Polarising, with Grace Lancer 🦄,

Mon, 29 May 2023 05:00:00 +0100

Some highlights of this conversation with Grace Lancer

Finding a profitable niche, having a passion for what you do, and creating authentic content are essential for success.
Polarizing content is a powerful marketing tactic that can help you stand out in a crowded market.
Being authentic, aligned, and intentional in your personal brand can attract the right people and repel the wrong ones.
Creating consistent and solution-focused content that speaks to your ideal client's pain points is crucial.
Market research and conversations with ideal clients can generate content ideas.
Different modes of creativity, such as dictating, writing, outlining, or mind mapping, can help inject personality into your writing.
Being a leader means having the confidence to voice opinions and give others the confidence to stand up for what they believe in.
Starting small and gradually working up to more controversial topics can help you overcome the fear of putting yourself out there.
Moving beyond instinct and becoming more tactical in your marketing decisions is important for intentional growth and monetizing your expertise.

Grace's website : https://www.gracelancer.com/

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The Most Amazing 🤩 Marketing Book Ever, with Anna Bravington

Mon, 22 May 2023 05:00:00 +0100

When marketing legend Mark Schaefer gets a gang together to write a book with a title as bold as .. 'The Most Amazing Marketing Book Ever' - Bob pays attention.

This week on the podcast I'm spending time with Anna Bravington, one of over 30 co-authors. We're talking about the book ( obviously ) but also about how it came to be and what it's like pulling a project like this together.

We're also diving deep into strategy, why it's important to trust the plan when things get tough.

About Anna

Anna Bravington is a marketing strategist with over 25 years of experience and co-founder of the agency Those That Dare. She is the host of the Crossing The Content Chasm podcast and was featured on The Telegraph NatWest 100 Female Entrepreneurs to Watch list in 2022.

Anna's website : thosethatdare.com

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The 1$ A.I. wave 🌊 to Facebook Ads Success, with Dennis Yu

Mon, 15 May 2023 05:00:00 +0100

Get ready to dive into the captivating world of digital advertising and marketing with a true industry titan.

Our guest today is none other than Denis Yu, a remarkable guy who's left an indelible mark on the advertising landscape. With a remarkable track record and a wealth of experience, Denis has established himself as a force to be reckoned with in the world of online advertising.

Denis is a co-author of the highly acclaimed book, "The Definitive Guide to TikTok Ads," which skyrocketed to the top of the Amazon bestseller list. Drawing from his extensive knowledge and expertise, Denis has become an authority on harnessing the power of TikTok as a platform for advertising and marketing success.

But that's not all. With a staggering one billion dollars spent on Facebook ads, both through his own agencies and those he advises, Denis has proven time and again that he knows the secret recipe to creating impactful and highly successful campaigns.

If you're wondering about his intriguing moniker, "the million jobs guy," fear not. We'll delve into the fascinating story behind this nickname, uncovering the unique experiences and insights that have shaped Denis's career.

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Personal Branding in the Age of 🤖 AI: Tips for Standing Out in a Crowded Market, with Jan Koch

Tue, 11 Apr 2023 05:00:00 +0100

Welcome to today's episode of our podcast where we dive deep into the world of personal branding and how Artificial Intelligence can help you stand out in a crowded market. In this episode, we're joined by Jan Koch, an expert in personal branding and AI, who will share valuable tips and tricks on how you can take your personal brand to the next level.

Whether you're an expert, a business owner, or simply looking to establish your online presence, this episode is packed with insights that you won't want to miss. So, sit back, relax, and let's dive into the world of personal branding in the age of AI.

Jan's website https://kconsult.services/

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The Secrets 🤫 of the Next Level, with Alex Brueckmann

Mon, 27 Mar 2023 05:00:00 +0100

Today’s guest has been with us before and return visits are a special thing. One of the most powerful strategies for success is to understand what makes other people successful and model that behaviour. But sometimes it’s complex to unpack.

This week’s guest is Alex Brueckmann and his new book 'Secrets of Next Level Entrepreneurs' is a gift for anyone trying to beat the 'luck trap' and get strategic about their Success.

About Alex

lex is the author of "Secrets of Next-Level Entrepreneurs" and the CEO of Brueckmann Executive Consulting. He helps businesses achieve strategic clarity, direction, and measurable results. As an entrepreneur, Alex built companies in Europe and Canada, and led client projects across the world.

https://brueckmann.ca/

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Branded and Protected: Legal Advice for Protecting Your Personal Brand, with Jim Hart

Mon, 20 Mar 2023 05:00:00 +0100

There is nothing which strikes fear in the heart of any entrepreneur more than a lawyers letter. Win or lose - it’s going to cost you so this week we’re talking about how to keep your nose clean and protect what you’ve built and what you’re building.

Thats sounds super boring - and trust me - nobody avoids lawyers more than yours truly - it’s cool - because today we’re talking to Jim Hart - who is a lawyer - but he’s ok - because he’s also killing it on Youtube and we’re are going to have some fun today.

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Maximizing Impact: Tips for Creating Powerful Video Content with Diana Gladney,

Mon, 13 Mar 2023 05:00:00 +0100

Nowadays, audio content such as podcasts provides an excellent opportunity to establish deeper connections with people, and as an individual, it has been an incredible way for me to expand my social circle. However, when it comes to motivating individuals to take action, nothing can compare to the impact of video. My journey with video production has been quite challenging, particularly since I'm not particularly fond of taking center stage.

Fortunately, this week's guest has been a source of inspiration and mentorship for me, albeit from afar, for several years now. It is my honor to introduce her to you, and to share with you the wisdom and knowledge of Diana Gladney.

About Diane

Diana helps busy entrepreneurs who want to learn how to use video to share their vision and impact more people’s lives. She effortlessly simplifies the tech of video and breaks it down, so anyone can understand, regardless of skill level.

https://www.dianagladney.com/

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How to Become 📸 the Celebrity CEO, with Ramon Ray

Mon, 20 Feb 2023 05:00:00 +0100

As business owners we all want to stand out. We want people to notice us, pay attention to us and ultimately to choose us. If we're honest - we want a little celebrity magic.

This week my guest on the show is Ramon Ray, author of 'The Celebrity CEO : How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand

About Ramon

Ramon Ray is the founder of ZoneofGenius.com a platform to help people Live Life Fulfilled. He's a serial entrepreneur who has started 5 companies, sold 3 companies and authored 5 books. Ramon's an in-demand small business success thought-leader, motivational speaker and event host.

https://www.zoneofgenius.com

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Climbing 🏔 the Personal Brand Mountain, with Katy Brinkley

Mon, 13 Feb 2023 05:00:00 +0100

When a lot of people do what you do, building a brand which shines out like a beacon can seem like a mountain to climb. But the thing with mountains is that they ‘can’ be climbed.

This week my guest is Katy Brinkley from the Rocky Mountain Marketing Podcast and Next Step Social Communications. We’re going deep into how anyone can start climbing visibility and recognition mountain.

About Katy

Katie Brinkley has been leveraging social media to grow audiences and income for over 19 years. Since the time of MySpace, she's helped her clients build a strategy to attract the right followers and generate consistent inbound leads in as little as an hour a week. From building corporate-level growth strategies for AT&T and DirecTV to implementing done-for-you social media for solopreneurs and local businesses, Katie has been at the forefront to the changes in how buyers engage on social media.

Utilizing her platform-agnostic strategies, Katie's clients have been able to see bottom-line results at every stage of the sales process. Katie's history of radio journalism mixed with her social aptitude allows her to bring a unique insight and leverage her client stories to the forefront of their social strategy.

https://nextstepsocialcommunications.com/

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How content 📹 creators really get paid, with Justin Moore

Mon, 06 Feb 2023 05:00:00 +0100

Spending hours making things that other people watch of listen to is great fun. Engagement is rewarding - but it’s time consuming. And ask the saying goes - likes aint cash.

So this week we’re talking about how content creators get get paid and I don’t know anyone better to talk about this with than Justin Moore from Creator-Wizard.

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From Zero to 📫 Inbox Hero: Email Marketing Success, with Jan Koch

Mon, 30 Jan 2023 05:00:00 +0100

You may have heard this phrase before, but let me reiterate - the money truly is in the list. But what exactly does that mean? How much money can be earned, and from what kind of list?

Today, we have a special guest, Jan Koch, aka "My List Guy" from the Uncommon Solopreneur, joining us to shed light on this very important topic.

About Jan Koch

My mission is to help creators and freelancers earn more money, run more effective online businesses, and build wealth.

I'm an advocate for growing your network, using content marketing to create win-win relationships, and developing the mental resilience needed to succeed in business and life.

https://jankoch.co/

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Stop ✋, Snap & Switch, with Krista Mashore

Mon, 23 Jan 2023 05:00:00 +0100

Any amazing journey has two parts. The first is where and how you travel - your map & directions. The other important element is you, the traveler - who you are at the beginning and who you become on the journey.

What makes the biggest difference to what you experience on that journey and who you become is largely down to your mindset. This is some thing I’ve become really interested in the more I speak to really successful people - they were not always who they are now - they embraced personal growth and learned that it doesn’t happen by accident.

So this week I’m thrilled to welcome back Krista Mashore to really jump deep into mindset - Krista has a new book Stop, Snap & Switch.

About Krista

Krista Mashore has been in the top 1 % of realtors nationwide for 20 years, selling over 2,300 homes. She is also in the top 1% of coaches nationwide. Krista is the author of four best selling books focusing on digital marketing and was named Yahoo Finance’s number 1 digital marketer to watch in 2021!

She can also be found among the top 125 most impactful leaders in 2022 alongside Tony Robbins according to Success Magazine. She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and many more!

Krista recently went from zero to 41 million dollars in five years. She is the recipient of 11 Two Comma-Club Awards, 2 Two Comma Club X Award, and one Two Comma Club C Award. Krista has a masters degree in curriculum and instruction.

Always being a teacher at heart, she loves serving people and has turned her attention to sharing the secrets of her successes by coaching agents and professionals across the nation.

Through her coaching, teaching, speaking and training, Krista is revolutionizing the way agents and professionals market themselves online. She offers an innovative step-by-step approach on how agents and entrepreneurs can gain a massive digital footprint.

Website Address: https://KristaMashore.com/PreorderSSS

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Belonging to the Brand, with Mark Schaefer

Mon, 16 Jan 2023 05:00:00 +0100

Today we’re spending a little time with Mark Schaefer. Mark should not need any introduction - his books Known, The Content Code, Cumulative Advantage and Marketing Rebellion - should all have a home on any self respecting business owners shelf.

I watched Mark’s talk a Social media Marketing works last year so I kind of knew what was coming next and this year’s book is not disappointing. Today we’re speaking ( among other things ) about Mark’s new book - Belonging to the Brand.

About Mark

Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds- is an essential new path to being seen and heard in a busy world.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

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Managing your 🔥 Motivation, with Jenny Ainsworth

Mon, 09 Jan 2023 05:00:00 +0100

Some people are naturally athletic. They make great athletes. But that doesn’t mean all great athletes were naturally talented.

The same goes for motivation. Some people are naturally motivated - the rest of us need to work at it.

As the saying goes - hard work beats talent when talent doesn’t work.

So this week we are blessed to be joined by my personal motivation maven / my Dr Strange of the positive mindset - the one and only Jenny Ainsworth.

About Jenny

Jenny designs and delivers memorable leadership, mindset & motivation for personal and professional impact. She has spoken on main stages across the world and strives to leave people inspired, informed and uplifted.

https://www.jennyainsworth.com/

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Doing the 💪 work in public, with Kevon Cheung

Mon, 19 Dec 2022 05:00:00 +0100

As a culture we’re all trained to think of people who create as working in secret until they have a big Eureka moment or complete the masterpiece. A lot of entrepreneurs try to work that way too - they build somethings - have a big launch or unveiling and then wonder why nobody claps or more importantly buys.

Building in public is a very different entrepreneurial and creative mindset. It’s one which parks ego at the door, brings people with you on the journey and can lead to some very unexpected, surprising and often counter intuitive results.

This week I’m delighted to welcome Kevon Cheung. the 'Build In Public Guy' - and the author of Find Joy in Chaos - How to build your twitter presence so connections and opportunities come find you.

Find out more about Kevon at https://publiclab.co/

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Super Powered Community, with Jillian Benbow

Mon, 12 Dec 2022 05:00:00 +0100

If a brand is what people say about you when you’re not in the room then Community becomes very important. Establishing yourself as a thought leader is one thing - as a true leader is something quite different.

This week my guest is Jillian Benbow- Director of Community Experience at SPI Media - Host of the Community Experience podcast - one of the leading gathering places for online business owners anywhere in the world.

About Jillian

Jillian is the Director of Community Experience at SPI Media. With over a decade of experience running digital communities and programs, Jillian has seen it all. She is eager to help more people run successful communities and to help grow the digital community profession. When Jillian is not working on all things community she is enjoying the outdoors of Colorado with her family and two energetic dogs.

Jillians website : https://www.smartpassiveincome.com/

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How a podcast can change your life, with Cliff Ravenscraft

Mon, 05 Dec 2022 05:00:00 +0100

My guest today is the undisputed king of Podcasting Hill - Cliff Ravenscraft! We’re talking about the power of a podcast to turn dreams into reality and trigger a whole new vision for your world.

About Cliff Ravenscraft

Cliff Ravenscraft a business mentor, professional coach and motivational speaker. His focus is to help you break free from any beliefs and/or behaviours that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world.

https://www.cliffravenscraft.com/

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How to start when you're stuck, Robbie Swale

Mon, 28 Nov 2022 05:00:00 +0100

Some people come to personal branding as a way to stand out as a coach and others come to coaching as a way to monetise hard won expertise and strong awareness. Whatever is true for you - coaching is at the heart of the life of every high performer - often both as the coach and the coached at the same time.

So this week I’m pleased the welcome Robbie Swale, now three times author How start where you’re stuck, how to keep going and not give up and now his new book - How to create the conditions for great work.

About Robbie

Robbie Swale is a leadership coach, author and podcaster whose work focuses on creativity, leading with honour and the craft of coaching. Alongside his direct client work, he has run coaching, training and facilitation for organisations including Moonpig, the Royal Opera House, Deutsche Bank and the University of Edinburgh. He is the host of two podcasts – The Coach’s Journey Podcast and The 12-Minute Method Podcast – and the author of The 12-Minute Method series of books, including How to Start When You’re Stuck, How to Keep Going When You Want to Give Up and How to Create the Conditions For Great Work.

Learn more about Robbie at www.robbieswale.com

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Start something you can't stop, with Mark Masters

Mon, 21 Nov 2022 05:00:00 +0100

It doesn't matter what route you choose - If you fail to move because of the fear of failure then you are certain to fail.

This week I'm thrilled to welcome Mark Masters to the show and we're going deep on failure as a strategy, how to know what your thing is and how community and service can become a fulfilling strategy.

About Mark

Mark lives at the seaside, in Poole, England. Since 2013 Mark has demonstrated with You Are The Media (YATM), how people and businesses can build their own loyal audience and stand for something. He proved it by building the YATM community from zero! Today, YATM is an international supportive marketing learning community. It consists of online and offline events, annual Creator Day, training and the weekly newsletter sent every Thursday at 6.30 a.m. (GMT).

https://www.youarethemedia.co.uk/

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How the best sales webinars actually work, with Nicole Baldinu

Mon, 14 Nov 2022 05:00:00 +0100

So this week my guest is the producer of one of the most prolific podcasts I know, the co-founder of two Saas products I’m very excited about, and still finds the time to launch a new podcast. Prolific doesn’t even begin to describe Nicole Baldinu. Listen in as I discover how she does it all.

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Fuelling your business with video, with Dan Bennett

Mon, 07 Nov 2022 05:00:00 +0100

Anyone who knows me knows that early on I really struggled with building my own platform and accepting the need to grow my own visibility. I’m a naturally shy person and I avoided it for the longest time. Then I launched the podcast - and gradually - whilst travelling the seven circles of hell - found my confidence on video. But it could have been so much easier.

So this week I’m thrilled to welcome the guide to becoming comfortable with those seven circles and the guy who could have made that journey 100 times easier - Dan Bennet from the Antipreneur.

About Dan

Dan Bennett is the Founder of Video For Entrepreneurs, a platform that helps entrepreneurs & startups learn to look and sound great on video - through coursework, private community membership, 1:1 work and the use of his “Solar System Methodology”.

He is the host of “The Antipreneur Show” Podcast and is a successful YouTuber.

He’s had the privilege to work with fortune 500 companies and some of the top

production companies in the world, and now he wants to bring that experience and knowledge to you!

(Harley Davidson, Cisco, Mercury Marine, Bud Light, Detroit Lions, Camaro, Nerf, Pantene and many more…)

Dan has developed super impactful products as well like:

Https://3HourStudio.com

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Connect, Cultivate & Convert, with Mary Fain Brandt

Mon, 31 Oct 2022 05:00:00 +0100

I’ve mentioned a few time recently that I’m a little guilty of being a social media butterfly. I’m everywhere. And while that’s my business… it’s not the finest strategy for most people.

Normally I recommend applying the 80/20 rule. Lean into what’s working… and for me, right now that’s Linkedin. So I’m very excited that joining me this week is California’s very own Linkedin Princess - Mary Fain Brant!

About Mary

Ready to increase your visibility and fill your pipeline with sizzling hot qualified leads? Or maybe you're looking to book your calendar with speaking engagements or simply want to become known as a leader in your industry. Either way, I'm the ultimate connector and I'll share all my top secrets with you on how I went from unknown to fully booked! Hi, I’m Mary, a LinkedIn Strategist, Business Consultant and Career Coach.

I work with Executives, Business Professionals, Entrepreneurs and Career professionals who want to stand out as experts in their industry and get visibility using LinkedIn. Most days, you’ll find me surrounded by colorful organizing supplies working hard on my business, with a massive cup of homemade Cold Brew with Vanilla Almond Milk or getting ready to GO LIVE on LinkedIn, Facebook and YouTube.

My clients typically see a 35-65% increase in profile views and engagements which lead to conversations that convert. I have a passion to help others increase their visibility but, more importantly, learn how to CONNECT, CULTIVATE and CONVERT.

https://www.maryfainbrrandt.com

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The interdependence of success, with Will Samson

Mon, 24 Oct 2022 05:00:00 +0100

One thing listeners will be used to hearing me speak about is the importance of personal growth leading business growth. Your business will not grow until you grow. Alongside that, you will never find success alone. Both of these are very important themes for this week’s guest, Will Samson.

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Untangling Live Streaming , with Amanda Webb

Mon, 17 Oct 2022 05:00:00 +0100

If you want to be well known online and intentionally grow your personal brand then a regular live stream can be a great way to be seen, heard and to command attention. It'e simple, easy and mostly free. But despite that a lot of people are more scared of going live than any other kind of content marketing.

This week I'm joined by Amanda Web who'd going to walk us through her live streaming journey and what it meant for her business as she grew into it.

About Amanda Webb

Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to. Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing. She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse. When she’s not working she loves watching Dr. Who, playing with her cats and watching films.

https://spiderworking.com

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How to make a great first impression online, with Junaid Ahmed

Mon, 10 Oct 2022 05:00:00 +0100

Now a long time ago, far, far away - when I was 17, I worked for Apple. I was there for two years and they had those big super motivational posters. One of these proclaimed ‘Smile... You never get a second chance to make a first impression’ - and it made a big impression.

Thirty years or so later and the world has changed but the importance of a strong first impression has not. The problem is that for a lot of us it’s getting harder to control. Zoom Calls, Teams Calls, Webinars and Live Streams mean that our first impression got a little more technical than a power suit and a good handshake.

This week I’m thrilled to welcome the man who always makes me say ooooh when I see him online, Junaid Ahmed from Home Studio Mastery.

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You need to think much bigger with Youtube, with Justin Brown

Mon, 26 Sep 2022 05:00:00 +0100

Video triggers action more than any other content format. I know that from experience.

But creating video and Youtube in particular a big investment of time and effort - so you want to make sure you’re getting the very most possible from your time.

Making a great video matters. But what happens after you stop recording matters just as much.

This week it’s my great pleasure to welcome Youtube legend, Justing Brown to the show and we’re going to dive deep into how you can make Youtube an effective asset to any business.

About Justin Brown

Justin is a netflix-featured producer and video marketing specialist helping entrepreneurs leverage the power of online video to build and scale their businesses. Together with his brother Mike, Justin has grown his YouTube channel into a 7-figure annual, automation-driven online business (uploading just one video per week) and now teaches their systems for creating quality videos, growing a targeted audience and monetizing your influence at PrimalVideo.com

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Taking Linkedin to the next level, with Judi Fox

Mon, 19 Sep 2022 05:00:00 +0100

Of all the social Platforms I’m active on - and that dear people is all of them - except BeLive - the one which consistently drives most opportunity is also the one I’ve put least effort into and that’s Linked in. Over the last few months this has been the focus of a lot of soul searching. Linekdin just deserves better from me.

But Linekdin is a feature rich attention sucking monster like most social platforms. So joining me this week to cut through the noise is the Crown Princess of the Platform , Judi Fox.

About Judi

Judi Fox is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance. She is featured in Inc Magazine, CEO Magazine, Vidsummit, Social Media Marketing World, Agorapulse Social Pulse Summit, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts.

With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.

judifox.com

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How to stop setting goals and start seeing change, with Cody Limbaugh

Mon, 12 Sep 2022 05:00:00 +0100

Setting goals is an annual ritual for many and if you're a business owner then it can seem like second nature to review and reset goals on a regular basis. The problem is this method of setting and maintaining direction is normally accompanies with a constant sense of guilt and failure.

What if there was a better way to move into the future with clarity, positivity and which was more than just a list item? This week I'm joined by author Cody Limbaugh to talk about his book and a completely different approach to moving through life and business with intention.

Cody's website : https://loveallyourlife.com/

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How to make TikTok your best friend, with Stephanie Llewellyn

Mon, 05 Sep 2022 05:00:00 +0100

A lot of people think they have a personal brand. But I like to think of a personal brand as a beacon reaching out into the world. For this brand to shine - it needs energy. For most of us this fuel is content.

This week I’m excited to welcome Stephanie Llewellyn to the show. Stephanie is the host of the ‘Who does she think she is’ podcast and if that were not amazing enough - she’s also my personal TikTok spirit animal with 79 thousand followers… and I need to know what’s up with that.

About Stephanie

I have always believed in the power of yes, doing things before you’re ready and leaning into the hard parts of life. That belief has served me well, even when things didn’t work out - the lessons learned were worth the risks taken.

All of the difficult roads I’ve traveled have led me here and now I help small business owners promote and grow their businesses through Personal Branding and Content Marketing.

Supporting my clients through creating their authentic Marketing Content, Strategy, and abundant mindset as they grow their business is my passion. My name is Stephanie Llewellyn, I'm the Creator of the “Cool Mom CEO” brand, Host of, "Who Does She Think She Is" Podcast and a Content Marketing Coach.

I'm a multi-passionate, creative-minded single mom and college drop-out who took the scenic route to success. I have been a writer, creator, and avid sharer of the unfiltered side of life for most of my life, but it was always just a hobby that I would share on social media, I never dreamed that hobby would turn into a business.

Helping entrepreneurs find their voice, create aligned messaging, and content as a brand to promote and ultimately grow their business is EVERYTHING. Seeing the shifts happen in their mindset, creativity and business is something I will never get tired of being a part of.

Creating content for your Marketing doesn’t have to be something you dread, overthink and then put off forever. The way you show up in your business doesn’t have to look like anyone else, it doesn’t have to sound a certain way, and if you are someone who struggles with where to even begin - I’ve got you.

Messy action is my love language and showing other business owners how to take steps in the right direction, is what I do best!

Stephanie's Site : https://thesocialvine.co/

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Success comes from who you are, with Dr Jay Laguardia

Mon, 29 Aug 2022 05:00:00 +0100

We talk, often, on the show about why if we all have access to the same information - why don’t we all see the same success?

Today I think we might be talking about that a little more than normal. I’m excited to finally be welcoming Dr Jay Laguardia - best selling author of Triple P life - your GPS to Success - and the host of the Power, Passion & Prosperity Podcast to the show.

About Jay Laguardia

Dr. Jay has dedicated over 30 years of his life teaching people about the importance of finding balance in their family, fitness and finances so they can empower their dreams, ignite their passions and accelerate prosperity. Through his coaching, speaking and writings, he teaches about the importance of adopting the habits and rituals of an empowering mindset, a healthy lifestyle, and belief in something bigger than yourself. He is passionate about sharing the tools and tactics that can unlock our true potential as human beings. Dr. Jay is a successful entrepreneur, chiropractor, consultant, speaker, philanthropist, best-selling author of Change Your Mind, Change Your Destiny and host of the PowerPassionProsperity Podcast. However, his greatest accomplishment will always be his amazing family.

Jay's Website : https://www.powerpassionprosperity.com/

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Make your sales about dreams coming true, with Paul Higgins

Mon, 15 Aug 2022 05:00:00 +0100

A lot of people in sales start with the solution and try to find a problem to make it fit. When you sell a hammer - everything looks like a nail.

This week on the podcast I'm joined by sales veteran Paul Higgins about how we can really get to what the win win opportunity 'really' is and then, how to provide the right value.

By focusing on diagnosis first and then prescription last we develop a sales process which is service led and provides value along they way whether people buy or not.

Paul's Website : https://paulhigginsmentoring.com/

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Rewiring your mind for your own brand of success, Osmaan Sharif

Mon, 25 Jul 2022 05:00:00 +0100

Entrepreneurs - ever felt like you were trying to squeeze your feet into someone else’s shoes?

This week we’re speaking about how business success is an inside job. How to align your personally designed vision with your own route to success.

This week I’m joined by NLP and Wealth Dynamics expert Osmaan Sharif and we’re talking about how to rewire your mindset and how to quickly find a route to success with much less resistance.

About Osmaan

Osmaan is passionate about enabling individuals and businesses create Rapid Transformations, in their thinking, feelings, behaviours, opportunities and results!

He brings with him a wealth of business expertise from his previous careers within Human Resources, Leadership Development and Customer Services – from both the banking and retail industries.

Both learning and continual development is really important to Osmaan. Since graduating with a M.A. (Hons) in Business and Management Studies, from the University of Glasgow, he has embarked upon a number of further courses and qualifications. These include becoming an American Board of NLP (ABNLP) Certified Trainer and Master Practitioner of Neuro-Linguistic Programming; NLP Coaching and Creating Your Future™ Coaching Processes, Hypnosis and also an Accredited Wealth Dynamics Flow Consultant & Wealth Dynamics/Talent Dynamics Performance Consultant, to name but a few.

It’s not about theory and certificates though, as he uses all his business, training and coaching experience to help his clients make a Rapid Transformation in their lives!! What he loves the most is that even though he knows all of this ‘stuff’, everyday he still gets positively shocked and amazed at the immense power and results that can be achieved by incorporating these simple yet effective mindsets, tools and techniques.

His website : https://www.rapidtransformation.co.uk/

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Your marketing needs to do one thing first, with Mike Allton

Mon, 18 Jul 2022 05:00:00 +0100

This week I'm speaking with Mike Allton - Head of Strategic Partnerships at Agorapulse - My social media management & listening platform of choice. He's also a prolific content creator, marketer, author and sought after speaker in his own right.

We range across lots of topics but home in on the basic tasks your marketing has to accomplish - before you try anything fancy. Fancy don't pay the bills - but these things do.

Find Mike Online : https://www.linkedin.com/in/mikeallton/

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Becoming Superbold, with Fred Joyal

Mon, 11 Jul 2022 05:00:00 +0100

How often to you look back and wish you’d been a little bolder in your choices, responses or actions? If you’re anything like me then the answer is - all the time.

This week on the podcast I’m speaking with the Fred Joyal - author of Superbold. We discuss how to move into a more bold version of yourself systematically and more importantly… safely.

About Fred Joyal

Fred Joyal is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in standup and improv comedy, acted in bad movies and excellent TV commercials.

His latest book, Superbold: from Under-confident to Charismatic in 90 days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player and an even worse golfer. He lives in Los Angeles.

https://fredjoyal.com/

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Create amazing experiences to create an amazing brand, with Phil Mershon

Mon, 27 Jun 2022 05:00:00 +0100

The experience you create for others is what sculpts your personal brand. The more depth, magic and transformation there is in that experience the more power there is in that brand story.

This week my guest is Phil Mershon, the Director of Experience at Social Media Examiner, the people behind the extraordinary Social Media Marketing World conference.

We talk about experiences, launching smaller events, personal branding and the power of experience in all areas of our business to shape how people feel about us.

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Facebook Ads, Personal Branding & Content Balance, with Andrea Vahl

Mon, 20 Jun 2022 05:00:00 +0100

Finding a trusted voice to talk about Facebook ads without the, almost religious, bias of the bro marketers is trickier than you’d think. If you’d listen to some people you feel like a clown if you’re not dropping your life savings into ads.

For me, that trusted voice is Andrea Vahl and I’m thrilled to welcome her to the show this week and to talk about brining balance across your traffic strategies and how to set up your first Facebook ads campaign.

About Andrea Vahl

Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies. Her newest book is Facebook Ads Made Simple. She speaks and trains all over the world and has appeared in top lists on Entrepreneur.com and Inc.com. She is also a stand up comedienne.

Andrea's Site : https://www.andreavahl.com/50ads

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Stop surviving and start making things happen, with Dr Eugene K Choi

Mon, 13 Jun 2022 05:00:00 +0100

If you’re like most people then you have good days and bad days. You have productive days and days when nothing works. What’s up with that? How can we be more consistently positive and effective?

If your day consists of just getting by and hoping nothing catches fire then listen in as I talk with Dr Eugene K Choi about how top performers step out of the Survival state, and into their Executive state.

About Eugene

Dr. Eugene K. Choi Pharm. D is a Transformational Mindset Coach and a board-certified clinical pharmacist that is on a mission to help talented heart-driven leaders operate at their highest levels of performance, intelligence, and communication. He firmly believes that by activating the powerful executive brain, it maximizes results not just in business leaders, but in humanity as a whole.

With a background in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals.

Dr. Eugene’s expertise in audience growth has also resulted in him generating over 8 million views on his online articles and over 23 million views on his short films. He has also worked with over 60 entrepreneurs last year alone to help them optimize their mindset and strategy in order to scale their businesses and generate more revenue and impact. These experiences have proven critical in helping clients produce tangible results in both business and in life.

Eugene's website : https://www.destinyhacks.co

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Discovering your passion, purpose and personal brand, with Lisa McGuire

Mon, 06 Jun 2022 05:00:00 +0100

People are motivated by different things. Some are motivated by money, some by acclaim and some by purpose. Most people probably have a blend of all three and the interplay might change from time to time.

This week we’re focusing on the passion people and I’m excited to be joined by the host of the Passion, Purpose and Personal brand show - Lisa McGuire.

Lisa's website : https://thediyframework.com/storyweb

Lisa McGuire is a certified personal brand strategist, business growth advisor, and founder of Your Passion, Purpose and Personal Brand podcast. Her love for knowledge led her to start her career in education and she went on to become one of the founders of a $20M startup. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. She is a strong believer in spending as much time as you can working in your zone of genius. Today, Lisa helps consultants and professional service providers do just that using her signature framework, The Difference Is You. They learn to build a personal brand of integrity by leveraging science-based concepts to create a compelling story. Lisa is married with two children and two grandchildren and lives in Atlanta, Georgia where she’s never too far from a grove of trees or the beach.

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Building your video marketing confidence, with Diana Muzzall

Sun, 22 May 2022 05:00:00 +0100

I’ve done a little work, looking at what makes people successful online and one things stands out like a soar thumb. Confidence matters. and if not real confidence - then at least the appearance of confidence.

But when you’re online - and you want to appear at all then pretty quickly you discover that an ability to show up on video is the difference between a business and nothing more than an idea.

So this week we’re talking online business life skills and video marketing confidence with Diana Muzzall.

Diana's website :https://videomarketingconfidence.com/

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When life gets crazy discover your Zenatude, with Tamra Earlywine

Mon, 16 May 2022 05:00:00 +0100

Success requires consistency but when life throws you curve balls ( and it does - all the time ) your mindset and then your productivity can take a hit.

For some clients I find this is the number one barrier to success. Consistency is king but the monster is the mindset.

This week on the podcast I’m speaking with Tamra Earlywine from Zenatude about what it takes to maintain your zen when the world around you is, well... just doing what the world does.

Tamra's website :https://www.zenatude.com/

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Growing your Clarity, Leadership & Effectiveness, with Ryan Franklin

Mon, 09 May 2022 05:00:00 +0100

This week on the show I’m excited to welcome Ryan Franklin and we’re going to be talking about leadership, self leadership and how if we show up as a better version of ourselves - for ourselves - we’ll impact others more positively and see a positive change in our business as a result.

Ryan’s methodical and diligent approach to building his business online is generously shared and is an outstanding example of how important it is to set solid foundations and to take action every day towards your goals.

Ryan's Site : https://www.ryanfranklin.org/

About Ryan

Ryan is the founder of Christian Leader Made Simple, a leadership coaching and consulting firm established in 2019.

Ryan knows what it’s like to be unclear about what to do next in leadership and life. He has the ability to guide you and give you the tools you need to bring clarity to more successfully lead your organization forward in a healthy manner. His greatest joy is to help pastors and other leaders with personal growth as they endeavor to make disciples of Jesus Christ.

Prior to becoming involved in full-time church ministry in 2005, Ryan's natural leadership gifts brought him to the forefront in the field of nursing. He served as a nursing director at George Washington Hospital in Washington, DC, where he was an integral part of restructuring and revitalizing what was a failing health care facility. Ryan currently serves as Assistant Pastor at The Pentecostals of Alexandria where he oversees many aspects of the local church. He is also an executive leadership coach working with many clients located around the United States and Canada.

Ryan is a graduate of Concordia University, holding a Professional Certification: Executive Coaching and Consultation. He is a certified CDR 3-D Assessment Coach. He also is a graduate of Liberty University, holding a Master of Arts in Christian Ministries with a focus in Pastoral Counseling.

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Using a book as a Personal Brand lead engine, with Scott Turman

Mon, 02 May 2022 05:00:00 +0100

Writing a book to position yourself as an authority in your space is nothing new. But it’s hard and once you have the book how do you make sure it’s not just sitting on the shelf but is out there doing the work for you.

Well it’s not about marketing - it’s about the role you have for the book and the way you leverage it in your business.

Whether you’ve written a book, are half way through or are still on the fence this interview with Scott Turman will have you paying attention and taking notes.

About Scott

Scott Turman is a technologist, entrepreneur, and author that is making book writing accessible. He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s. He is the founder and CEO of BrightRay Publishing, a company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott has co-written two books, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits which reached Amazon’s Top 10 rank for its category, and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. Scott was named after Scott Carpenter, the fourth American in space. His father, Arthur Turman, had worked with Scott Carpenter on Mercury-Atlas 7 at NASA. Scott is married to the Belgian architect Birgit Turman. He lives with his wife and son in Maitland, Florida.

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Personal branding to support your employee or professional LeaderBrand™, with Christine Gritmon

Mon, 25 Apr 2022 05:00:00 +0100

Life changes and your Personal brand travels with you. This week on the podcast we’re speaking with Christine Gritmon about how her personal brand has adapted to support both her independent practise goals and position her as a true star employee LeaderBrand™.

About Christine

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitter chat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand.

Christine's website : https://www.gritmon.com/

Making a personal branding pivot work really fast, with Ash Borland

Mon, 18 Apr 2022 05:00:00 +0100

When you're really well known for the wrong thing it can hurt your business really badly. But how can you make a radical change to what your personal brand says about you?

This week I'm speaking with Ash Borland about radical personal brand shifts, what it takes and exactly how to make it work in a hurry.

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Help them buy into you so they can buy from you, with Britney Gardner

Mon, 11 Apr 2022 05:00:00 +0100

Creating content is a struggle for many. Creating content which works is something most people find challenging. This week my guest on the show is Britney Gardner and we're going deep into how we can not just entertain people, but attract them into our business and impact their lives.

About Britney

Content & marketing strategist Britney Gardner helps online service businesses stop being the world’s best-kept secret & build brand awareness so they can make a difference in more lives.

https://britneygardner.com/

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Levelling up your audience to level up your options, with Mike Morrison & Callie Willows

Mon, 04 Apr 2022 05:00:00 +0100

I heard something from Dan Kennedy yesterday which really popped for me. He talks about businesses which depend on a constant stream of new business as more like “income events” and less real business.

Income event businesses are a hamster wheel - hamster wheels lined with barbed wire and floored with crushed glass. It’s what makes a lot of people dream about Passive income online and truthfully - passive = lazy thinking.

I like to think more about leveraged and retained revenue.

This is a business which scales without necessarily taking more time. In an ideal world you decouple the connection between your ability to generate money from the use of your time.

This week - my guests on the podcast are Mike Morrison and Callie Willows from the Membership Geeks. We’re going deep into the life changing power of Membership style businesses.

The Membership Geeks : https://www.membershipgeeks.com/

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The Secrets of the Next Level, with Chelsea Brinkley

Mon, 28 Mar 2022 05:00:00 +0100

You might be the smartest person on earth. You might be the most creative, productive or the hardest worker out there. You have limits, weaknesses and frankly you only have so much time.

If you want to know one of the most powerful secrets of the business owners you most admire then, this is it... teamwork. Not just any teamwork though... we're taking effective people in the right roles.

This week on the podcast I'm speaking with Chelsea Brinkley. Chelsea specialises in recruiting and placing Online business managers and Remote executive assistants.

If you've tried the traditional VA route and found that it just added work and stress then tune in and discover the secret powers of the online super stars.

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Stacking the odds of success online, with Jenny Wright & Alyson Lex

Mon, 07 Mar 2022 05:00:00 +0100

How can you take expertise, wrap it up in some visibility, credibility and authority.. and then.. monetise it and scale that bad boy?

Well, it can be complicated, but there's a system.

This week on the podcast I'm speaking with Alyson and Jenny from the podcast, System to Thrive, all about how experts can move from 'Best Kept Secret' to a super profitable personal brand business.

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Productivity in the eye of the storm, with Mike Vardy

Mon, 28 Feb 2022 05:00:00 +0100

If you run a business then productivity is the difference between a life of struggle and a life of profit and abundance.

When the fur starts to fly and life gets intense ( a normal state for most business owners ) then that's when your systems kick in. Or to put it more elegantly - Frameworks Foster Freedom.

Tune in this week as I talk about being productive in the eye of the storm with MIke Vardy.

About Mike.

Mike Vardy – also known as "The Productivityist" – is a highly-acclaimed productivity strategist and the creator of the productivity philosophy and framework known as TimeCrafting. He's considered to be one of the top thought leaders in the personal productivity and time management space, with over 15 years of expertise under his belt and having coaching hundreds of clients over that timespan.

His work has been featured in Lifehacker, Fast Company, HuffPost, Inc., and Forbes. Vardy is a renowned international speaker and has taught productivity practices on popular online education platforms CreativeLive, Skillshare, and LinkedIn Learning where his courses are among the most popular in the business category. He also hosts A Productive Conversation with Mike Vardy, a conversational podcast that has featured guests such as Seth Godin, Brian Tracy, Keith Ferrazzi, and Gretchen Rubin – and has been downloaded over 5 million times since its inception.

Mike lives in Victoria, Canada with his wife, daughter, and son.

Starting Six opt-in Mike mentioned: https://productivityist.com/dobedobedo/

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Discovering your difference and making a profit., with Mike Michalowicz

Mon, 21 Feb 2022 05:00:00 +0100

So this week I’m hoping to change some lives. I don’t say that lightly. This week’s guest has done that for me and for a lot of people I know - but he probably doesn’t.

If you’ve been running a business and tried to grow it you’ll be familiar with the paradox of a business which seems to grow but you never make any more money. Costs go up - the team grows, more clients, shiny premises but - no pay day.

It’s easy to get jaded, get into debt and more often than not - give up.

This week my guest is Mike Michalowicz. He's the guy who broke me out of that particular Matrix and changed my business from a cash eating monster into a money making machine. As a consequence he changed my life…

About Mike

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In his 2020 release Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). His latest book Get Different (released September 21, 2021) will give you the tools to stand out in any market.

Mike's site : https://mikemichalowicz.com/

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You're not too weird to sell to corporate, Jess Lorimer

Mon, 14 Feb 2022 05:00:00 +0100

Think your business is too weird to sell to corporates? You could very well be more wrong than you think. It turns out there are a lot of reasons why people don't try to sell to corporate which could rather be described as excuses.

But - you don't know what you don't know - so tune in the Personal Brand Entrepreneur Show this week, meet Jess Lorimer and discover how you might be able to uncover a whole new world of opportunity for your business.

About Jess..

Jess Lorimer is one of the UK's leading experts on B2B sales. Having spent her corporate career developing sales teams in over 10 disciplines, Jess set up her own sales training consultancy in 2014. With customers in over 17 countries, her proven, practical and simple B2B sales techniques and processes have been responsible for building some of the best sales teams around the world and helping entrepreneurs sell services successfully and easily into the world's biggest brand organisations.

Jess online : https://selltocorporates.com/

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Discovering the discipline to move past challenges and obstacles, with Sagi Shrieber

Mon, 07 Feb 2022 05:00:00 +0100

Having the daily discipline to do, every day, the things others won't leads to incredible things. Some are born with this grit and build great businesses. Most of us are not - and we don't.

This week on the show I'm speaking with Sagi Shrieber from Commit First about how you and I can cultivate discipline and the mental toughness we need in order to put the tasks others would avoid - first?

Sagi's website : https://sagishrieber.com/

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How anyone can sell more without feeling gross, with Holly MacCue

Mon, 31 Jan 2022 05:00:00 +0100

People buy into you before they buy from you. If that’s true then how can we make that happen and how can we make it scale?

This week my guest on the podcast is Holly MacCue and we’re talking about how business owners can stop being overlooked and start being the only choice.

About Holly

Holly MacCue is an experienced Sales and Messaging Coach and Certified Master Persuader who helps entrepreneurs to be seen as a nobrainer to their ideal clients so they can create effortless sales without paid ads.

Her signature approach shows clients how to attract their ideal customers through powerhouse positioning, crafting unique messaging and using persuasive communication based upon buyer psychology.

Holly has a decade of experience working as a marketing strategist for global brands at corporations like Unilever and P&G where she led the strategy for a $200 million dollar portfolio.

Simultaneously, she built her own passion-driven business to six-figures while only working on it for two days per week.

Holly has helped hundreds of entrepreneurs with client results including doubling their business during Covid and increasing their sales 10x in just 8 weeks.

Her success strategies have been featured in Forbes, The Huffington Post, Real Simple, Marie Claire and more.

She lives in Australia with her husband, two daughters and two cats.

Make sure you grab Holly’s free gift “20 Fuss Free Ways To Find Clients Without Paid Ads or a Big List” www.hollymaccue.com/gift

You can connect with Holly in her free Facebook Community here where she shares hints, tips and resources around how to position yourself as a no-brainer and create effortless sales https://www.facebook.com/groups/empoweredentrepreneursconnect

You can also connect with Holly on instagram here https://www.instagram.com/hollymaccue/

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Grow up and show up - building the creator habit, with Travis Brown

Mon, 24 Jan 2022 05:00:00 +0100

So the truth is that if you want to get noticed on social media you have to earn attention on somebody else's feed. This week’s guest does that - pretty much every day on instagram. There’s frankly nobody else whose posts I save and share more often.

Prolific creators are people I pay attention to - particularly when they give me such value so I’m thrilled to welcome Travis Brown to the show this week.

poddecks.com

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Standing out in a crowded space with your PartnerPowers, with Max Habeck

Mon, 17 Jan 2022 05:00:00 +0100

All over the world there are great people in great businesses that get overlooked. They fail to meet their potential for reasons that have nothing to do with ability. They’re often the same issues which small business owners face out in the entrepreneurial world.

So this week my guest is Max Habeck. Max is a very big hitter, working with partners and leadership teams at the biggest consulting firms in the world to help them unleash their PartnerPowers.

About Max

Max has worked in consulting all his life. First, at Kearney, a strategy firm, where he made partner and practice leader. Later, becoming a managing partner at EY, looking after 1,100 people in one of the fastest-growing practices globally. He also wrote two books on post-merger integration, his career theme

Now, he support partners to build standout practices and teams while having a life.

https://maxhabeck.com/

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Find your purpose, take big chances and live like your life is short, with Richie Norton

Mon, 10 Jan 2022 05:00:00 +0100

Some are motivated by money and others are motivated by purpose. Most of us fall somewhere in between.

This week on the podcast I’m speaking about purpose, passion, making money, doing good, taking chances and living like life is short with Richie Norton.

No matter what motivates you, you’ll find something to fire you up for the year in this very special episode.

About Richie Norton

Richie Norton is the award-winning, bestselling author of the book The Power of Starting Something Stupid (in 10+ languages) and Résumés Are Dead & What to Do About It.

In 2019, Richie was named one of the world’s top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx & Google Startup Grind) & serial entrepreneur.

https://richienorton.com/

The meaning of life, money and crypto, Joseph Bojang

Mon, 13 Dec 2021 05:00:00 +0100

Back in the 90’s people thought the internet wasn’t relevant to them. That looks hilarious now. Well crypto and blockchain are a bit like that now.

This week I’m joined by Jospeh Bojang from Life. Money. Crypto. And we’re going to explore what all this means for every day folks, creators and how you can get a piece of the action.

About Joseph

Joseph Bojang is on a new mission to help educate business owners and individuals about crypto and blockchain technology. He’s the owner of Web Champs, a digital advertising company dedicated to helping clients grow online. He's a sought-after advertising expert and routinely handles 6 and 7-figure budgets for clients who advertise online.

https://www.youtube.com/channel/UCg0EJaNqiTRBFgKccUFnFIQ

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How to get big results from a small list, with Robbie Samuels

Mon, 06 Dec 2021 05:00:00 +0100

You already know everyone you need to have an incredible business. Most people put all the emphasis on winning new audiences, growing email lists or building communities without giving a moment's thought to the people who already know, like and trust them.

This week on the podcast I’m speaking with Robbie Samuels, author of ‘Small List, Big Results, Launch a Successful Offer No Matter the Size of Your Email List’

About Robbie

Robbie Samuels is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer recognized as an industry expert in the field of digital event design by JDC Events.

Robbie is the author of "Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences" and "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List." He is a Harvard Business Review contributor.

His clients include thought leaders, entrepreneurial women, associations, national, and statewide advocacy organizations, women’s leadership summits, including Feeding America, California WIC Association, and AmeriCorps.

Robbie is the host of the On the Schmooze podcast and #NoMoreBadZoom Virtual Happy Hours.

Robbie's Bonus : http://www.robbiesamuels.com/gentle

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Personal brand business the Introvert Way, with Susanna Reay

Fri, 26 Nov 2021 05:00:00 +0100

Some people have no problem jumping into personal visibility and building their authority but for many it’s a huge challenge.

Often those people who struggle most - either with the idea of visibility or the practice of achieving it are the introverts of the world.

I know I’ve struggled with this and we speak about it often on the podcast, but when Susanna Raey writes a book about it, then it’s time to jump in and focus on it.

About Susanna

Susanna Reay is an Online Business Coach, Digital Course Expert, Author and Speaker. She helps introverted coaches package and sell their expertise online so they can achieve the sustainable income and lifestyle they desire. Susanna is the founder of The Introvert Way™ and has worked with over 1000 introverted women globally since 2015.

Get the The Introvert Way™ Roadmap at at https://susannareay.com/roadmap/

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The three levers which unlock small business wealth, Tara Newman

Mon, 22 Nov 2021 05:00:00 +0100

This week we’re talking about money with my personal money muse - Tara Newman. We’re talking about a particular kind of money - it’s what we call PROFIT - and here’s the thing… not all business make money.

There’s a sliding spectrum of solvency, ranging from life support through to dream business.

Today we’re going to talk about how we can move you off of money life support and a little closer to the business of your dreams.

Tara's Website : https://theboldleadershiprevolution.com/

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How to work on your personal brand business game, with Dre Baldwin

Mon, 15 Nov 2021 05:00:00 +0100

What does prolific really look like? Today’s podcast guest has written 29 books, runs a daily podcast, has a Youtube subscriber base of 125k and has given 4 TedX talks.

We’re talking about discipline, confidence, mental toughness so tube into this week’s podcast, meet Dre Baldwin and learn how to work on your game.

About Dre Baldwin

In just 5 years, Dre Baldwin went from his high school team's bench to a 9-year professional basketball career. At the same time, Dre built a content publishing empire.

Blogging since 2005 and publishing videos to YouTube starting in 2006, Dre has published over 8,000 videos with his content being viewed over 73 million times. Dre's daily Work On Your Game Podcast has over 3 million listeners.

Dre's site : http://ThirdDayBook.com

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How to leverage your cumulative advantage, with Mark Schaefer

Mon, 08 Nov 2021 05:00:00 +0100

A few of my guests are in the category of Legend and this week my guest is on that list. He’s the author of most of my favourite marketing books - and he’s undoubtedly the catalyst to my own content journey.

Mark Schaefer is the author of Known, Marketing Rebellion, The Content Code, Born to Blog and and a bunch of other great books. Today he's back to talk about his new book - 'Cumulative Advantage : How to build momentum for your ideas, business and life against all odds.'

Mark's site : https://businessesgrow.com/

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How a successful online product launch really works, with Jeff Walker

Tue, 02 Nov 2021 05:00:00 +0100

My guest this week is a name many may never hear. Some might hear it whispered but in certain circles where his name is legend.

If you’ve ever had an an over familiar email from someone who’s opt in you just downloaded or been directed to a free training video series then there’s a good chance it was inspired by today’s guest’s work.

This week we’re spending time with Jeff Walker, author of the best selling - I’m going to say Handbook - to online business, Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams - Jeff Walker.

About Jeff Walker

Jeff Walker is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online.

Jeff started his first online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005... and Jeff and PLF have never slowed down. Now more than 14 years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. Jeff’s students and clients have done over a BILLION dollars in launches in hundreds of niches and markets... and dozens of countries around the world.

Jeff lives in Durango, Colorado (because he can live anywhere)... and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes... but they still let him come along for the ride.

https://masterclass.productlaunchformula.com/

https://jeffwalker.com/

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How to generate referrals without ever asking, with Stacey Brown Randall

Mon, 25 Oct 2021 05:00:00 +0100

So, you know that feeling when someone passes you a referral or brings you a new opportunity?

You know when they do it without you ever asking? That is a golden experience and this week we're going deep into how we can all generate a little more gold in our lives with Stacey B Randall, author of 'Generate Referrals without Asking' .

About Stacey

Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without

Asking, host of the Roadmap to Grow Your Business podcast and national speaker.

She has had the privilege of helping well-known corporations and franchises but her focus is on small

business owners and solopreneurs in the real estate, financial, and professional services industries.

Stacey has been featured in national publications like Entrepreneur magazine, Investor Business Daily,

Forbes, CEO World, Fox News and more.

She received her Master’s in Organizational Communication and is married with three kids.

Stacey's Website : www.staceybrownrandall.com

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Mastering the Virtual Summit, with Jan Koch

Mon, 18 Oct 2021 01:00:00 +0100

So, at some point on your personal brand business journey you’re going to want to go large.

You want to take those foundations and build something incredible on them and for that - you need an audience and community.

One of the best ways to approach that is by both hosting and participating in virtual Summits.

This week my guest is an undisputed prince of the virtual summit and owner of Virtual Summit Mastery, author of the book - ‘The Virtual Summit Mastery Method’ - Jan Koch.

Jan's website : https://virtualsummitmastery.com/

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You are the Brand & Building your content camp fire, with Mike Kim

Mon, 11 Oct 2021 05:00:00 +0100

There are very few people who can truly claim to own the phrase - personal brand expert - despite the name of my podcast - I’m not on that list.

Mike Kim *is* one of those people.

He’s one of those people who’s persona soothes my instagram feed and still manages to entertain, inspire and educate me with every single post.

Mike’s been on the show before but this time he’s back with a whole new level of shock and awesome because he’s done what, for most, is a very hard thing.

www.mikekim.tv

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The Aikido of Personal Branding, with Matt Johnson

Mon, 04 Oct 2021 05:00:00 +0100

If you’re shy, a bit weird or don’t feel comfortable in social settings then I have news for you. You’re not broken. This week my guest is Matt Johnson, author of MicroFamous - Become Famously Influential to the Right People.

We’re talking about how so many of the personality traits you see as disadvantages or barriers can be overcome or even turned into your secret weapon.

So let’s get your MicroFamous journey started.

About Matt

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.

Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.

Matt's website : https://pursuingresults.com/

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How to be persuasive with integrity, with Johnny Ball

Mon, 27 Sep 2021 05:00:00 +0100

People tend to fall into one of two camps when it comes to persuasion.

They either think it’s all sleazy manipulation and avoid it or they think it’s all sleazy manipulation and embrace it ( #bromarketers ).

Being persuasive, with intention and integrity is a skill which can be learned. And for those whose products and services truly change lives - it’s important and a key part of your personal branding.

So how can you be persuasive with Integrity? This week I’m speaking to Johnny Ball ( @speakinginfluence ), host of the Speaking Influence podcast about how anybody can be more persuasive when it matters.

About Johnny

Johnny Ball is the host of Speaking Influence, the podcast about the psychology and application of influence and persuasion in life and business.

He's a persuasive presentations coach, a professional speaker on topics like podcasting for thought leadership, ethical persuasion and how to get your message noticed.

Johnny's Site : https://presentinfluence.com/

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Succeeding at the tip of the spear, with Sam Pallozolo

Mon, 20 Sep 2021 05:00:00 +0100

Being in business at any stage, can feel like having your feet held millimeters away from a wood chipper - All the time.

That’s life at the tip of the spear. It’s an uncomfortable place to live.

This week my guest is Sam Palazollo and his company is called Tip Of The Spear Ventures.

Now - that sounds super macho and all, but in reality Sam is all about recognising the challenges and what it takes to succeed and nurturing those in leadership roles.

Whether you’re a solopreneur or have a giant team - join us as we explore life at the tip of the spear.

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Moving past the fear of failure, or even success, with Robin Waite

Mon, 13 Sep 2021 05:00:00 +0100

If failing sometimes is inevitable then doesn’t it make sense to have a plan for you’ll systematically turn that to your advantage? I think so and this week on the podcast we’re diving into this and so much more with author and coach Robin Waite.

About Robin

Robin Waite is the founder of Fearless Business, Speaker, Podcast Host and bestselling author of five books including Online Business Startup, and Take Your Shot

As the Founder of Fearless Business, Robin helps coaches, consultants, and entrepreneurs to slow down, create space and confidently charge their worth. Offering insights on Product Architecture, Pricing Your Products and Sales.

Robin's website : https://www.robinwaite.com/

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Getting strategic about your personal brand business, with Alex Brueckmann

Mon, 06 Sep 2021 05:00:00 +0100

If your personal brand is all kind of left to chance then you’ll enjoy this week's guest. Today I’m speaking with author Alex Brueckmann about how to be much more strategic in your personal branding.

https://www.brueckmann.ca/

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How to play the long game and win, with Dorie Clark

Mon, 30 Aug 2021 05:00:00 +0100

I asked Dorie Clarke about her thoughts for choosing what you want to be known for. Her answer still has me reeling. If you’ve ever struggled with niching, why the successful loner is a myth or placing small bets in business can see you winning big then you will love this week’s podcast interview.

About Dorie Clark

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School.

She is the author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.

A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. Forbes has declared that “her insights connect marketing, social media, communications, learning technologies, and personal discovery to give us a blueprint for success in the future economy.”

She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game Strategic Thinking Self-Assessment at dorieclark.com/thelonggame.

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How to build a personal brand which really matters, with Alyssa Houseknecht

Mon, 23 Aug 2021 05:00:00 +0100

Establishing yourself in the mind of a prospective client is hard enough. Controlling it is quite another.

If branding is ‘what people say about you when you’re not in the room’ then you can leave that to chance or you can shape that conversation.

Branding takes lots of forms and is influenced by a lot more than a logo.

This week on the podcast I’m exploring what it takes to build a brand which really cuts through with superstar branding consultant / savant, Alyssa Houseknecht.

Alyssa's website : https://lysshouse.com/

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The magic of thinking bigger, with Sean Osbourne

Mon, 16 Aug 2021 05:00:00 +0100

Whether your business is a huge success or a trembling failure is largely an inside job. It’s down to what happens in your head. So it makes sense to think big and use every tool available to you to optimise your head for success.

This week my guest is Sean Osbourne and we’re going to jump ‘head first’ into some of the tried and tested techniques super successful people use to consistently have their head on straight, take action on the things that matter and keep pushing forward without burning out.

About Sean

Sean Osborn is a mindset strategist and coach who specializes in getting people to the next level. On his own at 15, Sean went from zero to starting a multimillion-dollar tech company and managing high-level teams for some of the largest companies in the county by the age of 30.

Sean achieved these successes and many more in his life by studying and applying the timeless truths that have been passed down for centuries. As science and technology have advanced, they’ve removed the mystery from why these techniques work and helped Sean develop the Thinking Big Framework, providing a clear road map to supercharging success for anyone who uses it.

Nowadays you will find him coaching, conducting masterminds and workshops, looking for the next great place to do a triathlon vacation, and playing with his granddaughter — all while teaching everything he knows about mindset, and growth through his Thinking Big Podcast.

Sean's Website : https://thinkingbig.info

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Get far closer to your prospect using conversational commerce, with Paul Ace

Mon, 09 Aug 2021 05:00:00 +0100

Conversational commerce is the secret behind some of the biggest success stories online. It brings good old fashioned shopkeeper relationship sales in the 21'st century in a way which truly scales and delivers results like nothing else.

This week my guest is Paul Ace, one the worlds leading authorities on conversational commerce ( or c-Com ) and he's going to share exactly how to make it work for you.

About Paul Ace

Paul's Website : amplifyccom.com

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Beating limiting beliefs to lead in your niche , with Joanne Sweeney

Mon, 02 Aug 2021 05:00:00 +0100

Joanne Sweeney works with the public sector on issues around communication and the use of social media in particular. She works with social media managers, policy makers and anyone who's job it is to be front and centre, online for police departments, governments, health services and even the UN.

In this weeks show we explore Joanne's journey, her challenges, inspirations and really get under the bonnet on what makes her business work now. If you want to play bigger but find your own head gets in the way then you will love Joanne.

About Joanne

Joanne Sweeney is the CEO of Public Sector Marketing Institute and Digital Training Institute, host of the Public Sector Marketing Show podcast and organiser of Europe’s Public Sector Digital Marketing Summit.

A skilled digital marketing consultant and trainer, Joanne’s accredited programmes attract students from across the world.

She is one of only 14 trainers delivering Google’s Advanced Data-Driven Marketing programme to their biggest clients worldwide. She has also briefed Facebook’s senior government team and has spoken at Twitter Headquarters in San Francisco on Digital Citizenship.

A former broadcast journalist, she is also a two-time author on digital communications for government and public sector agencies. Her second book Public Sector Marketing Pro has been described by former President Barack Obama’s Chief Digital Officer as “the handbook I needed when in the White House, it would have saved me years of learning by error.”

She holds two Master’s Degrees, one in Journalism and one in Digital Marketing.

Joanne’s writing has been published on Social Media Examiner, the world’s largest social media website and she has spoken on stages in the US, Australia, mainland Europe, the UK and Ireland.

Joanne's website: https://publicsectormarketingpros.com/

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You want to stop the scroll? You need a Hook Point, with Brendan Kane

Mon, 12 Jul 2021 05:00:00 +0100

If you post anything on social media then you’ll be familiar with the slightly vain frustration of people whizzing past your post without giving it a glance.

Yes - those people might just be stupid. But it’s more likely that you didn’t hook them.

Today, on the podcast, I’m speaking with Brendan Kane about Hook Points.

If you’re wondering what a Hook Point is - and you should be if this matters to you - then you can listen in and discover exactly how to deploy them in your content and actually stop the scroll.

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Bigger impact and better revenues with Masterminds, with Liz Scully

Mon, 05 Jul 2021 05:00:00 +0100

Today we’re exploring how nearly everybody can add a mastermind to their range of offerings to really boost both your impact and your revenue streams. No matter what business you’re in, you’re in the transformation business and masterminds are where people can learn and grow like nowhere else.

If you’ve heard of masterminds but never really got it, or if you’ve been thinking about joining one but don’t know what to do next then jump in and get ready to meet Mastermind expert Liz Scully as she walks you and me through everything you need to know.

About Liz Scully

Emmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective.

She runs Mastermind groups for herself and other well known coaches. She trains coaches to run effective Masterminds. Bringing skills from over 20 years working on big Hollywood films, she helps brilliant minds achieve more together than alone.

She's Irish, nomadic and as confused as everyone else why she has an English accent.

Liz's website: www.rethinkcentral.com

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Where you start just doesn't matter, with Daniela Nica

Mon, 14 Jun 2021 05:00:00 +0100

You might think you have disadvantages. You might think you’re too poor, too remote or too different to achieve your great things. It’s tempting to think that way because it gives us a way out. It gives us an excuse to accept settling.

This week my guest on the podcast is Daniela Nica. Daniela is one of the most impressive trainers, coaches and community leaders you will ever meet. She operates in three languages, on two continents with a wildly successful business by anyone’s measure, and all this started in rural Romania, working in cleaning jobs and making pizza.

Daniela's Website : https://danielanica.com/

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How to build an introvert personal brand your own way, with Fifi Mason

Mon, 14 Jun 2021 05:00:00 +0100

Being an introvert - and a generally shy one - I find a lot of things hard which many others in my space don’t think about. Does this mean I get off the hook building my personal brand? - no way!

If you identify as an introvert, then I’m thrilled to introduce you to @thefifimason who joins me on the podcast this week to talk about personal branding specifically for introverts. You know what? It turns out you have superpowers.

About Fifi

Fifi Mason is a Personal Brand Strategist and Visibility Coaching, helping introvert entrepreneurs and small business owners get visible and develop a personal brand business that aligns with their personality.

She was also the host of The Quietly Successful Summit 2020, which features renowned speakers such as Mark Schaefer, Andrew & Pete, Matthew Pollard, Clare Josa and many more.

https://fifimason.com/

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How to leave the 9-5 and design a business you love, with Anna Lundberg

Mon, 07 Jun 2021 05:00:00 +0100

Some people work for others and some people work for themselves. That sounds very binary but life just doesn’t work that way. A 9-5 job might have been right for you at one point - but maybe you’ve grown out of it.

This week my guest is Anna Lundberg and we’re talking about how to plan your exit from your day job, design a business around the life you really want and join the world of the self employed entrepreneur.

Annas' Website: https://onestepoutside.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Blazing a trail to your audience's heart, with Tamsen Webster

Mon, 17 May 2021 05:00:00 +0100

How do you talk about what you so it captures the imagination, lights people up emotionally and communicates the really deep reasons you add value in ways nobody else can?

It’s a huge challenge. Most people just make a noise, but what they really need is a strong clear signal.

This week my guest is Tamsen Webster, author of ‘Find Your Red Thread’. We’re talking about how to find the throughline from your big idea - right to your audience's heart

About Tamsen

Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Read Thread: Make Your Big Ideas Irresistible.

Tamsens's site : https://tamsenwebster.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Navigating success like a GPS, with Krista Mashore

Mon, 10 May 2021 05:00:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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Want the GPS to online and offline business success. No - like super success for normal people? Yup - we’re going there this week. Join me and Krista Mashore and in this very special episode we’re going to dive deep into how she built her multi million dollar business and exactly how you can do it too.

https://kristamashore.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Your podcast might be the most important thing your can do for your Personal Brand, with Danny Ozment

Fri, 07 May 2021 10:01:00 +0100

Do you have a podcast? Have you ever thought about starting one? If the answer is yes - or even maybe - to either of these questions then you are in for a treat. This week our guest is Danny Ozment. Danny is a podcaster and also runs a podcast production company looking after dozens of shows for all kinds of podcaster.

We talk about what makes a great podcast, what attracts and retains listeners and all the different ways a podcast can add value to your personal brand and your business.

About Danny

Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on mission helping podcasters change the world one download at a time. The podcasting services he provides to clients such as Salesforce and The John Maxwell Team, guarantee you’ll launch and grow a podcast that will impact the world.

Dannys' Website : https://dannyozment.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Building the Ultimate Marketing engine, with John Jantsch

Fri, 07 May 2021 09:09:00 +0100

A lot of people tell you they have a marketing strategy when what they really have is a bunch of poorly thought through things they plan to do. This week my guest on the Personal Brand Entrepreneur Show is John Jantsch is the author Duct Tape Marketing, a whole lot of other book and excitingly, the upcoming ‘Ultimate Marketing Engine’

We’re going to dive deep into what marketing strategy is and is not as well as digging into what his own very successful consulting and licencing practice looks like.

John's website : https://ducttapemarketing.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Using virtual summits to help you reach the top, with Jennie Wright

Mon, 03 May 2021 05:00:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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Today on the podcast my guest is Jennie Wright and we're talking about virtual summits. Virtual Summits are great for guests, you get all that exposure, great for attendees, you get crystalised genius & community - but they're great for organisers too. Listen in and find out what it's all about.

Jennie's website : http://jenniewright.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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How to market your movement, with Duane Zingale

Mon, 26 Apr 2021 07:26:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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What you do matters. And if it matters to you then it almost certainly matters to others.

If you can reach those people and help them affect what matters to them then you can build a movement.

Building a movement doesn't happen by itself and this week my podcast guest is Dune Zingale. Duane's mission is to help movement makers market their movement.

So if building a movement appeals to you then sit back, relax and grab a pen.

Duanes' Website : https://www.duanezingale.com/

----

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Taking the time to do things properly, with Joseph Bojang

Mon, 19 Apr 2021 05:00:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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Let's face it, you probably have moments when you think you do the same as many others. Marketing is the structured approach of defining who you are, what you do and who you do it for.

This week my guests is Joseph Bojang and he's delivering the lead generation strategy and implementation for some of the biggest names online. In this episode, he's going to share what he's learned from that work and how he's using it to accelerate and amplify his own visibility as he pivots into his own personal brand business.

Joseph's website: https://www.josephbojang.com/

----

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Everything you're told about online business is wrong!, with Tom Matzen

Mon, 12 Apr 2021 05:00:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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It's very rare that a podcast interview leaves me questioning everything I do but this interview with Tom Matzen accomplished just that. Tom's focus is helping people build 'high ticket' programs and explains to me why he feels that the orthodox 'ascension model' of online business will very never lead to genuine success for most people and exactly what you can do instead.

Tom's website : https://entrepreneurempowerment.org/scholarship?orid=5822&opid=1

---

Grab a 90 day Agorapulse trial - www.amplifyme.agency/agorapulse

----

Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

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----

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The Network which Powers your Personal Brand Business, with Pablo Gonzalez

Mon, 29 Mar 2021 08:27:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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If you want to receive great value then you need to be a valuable person. Spending a little time each day trying to smooth out life's path for someone else, whether through connecting or any other way will compound up over time and return value back to you tenfold.

Today's podcast guest is Pablo Gonzalez. Pablo's whole world view and business philosophy can be easily summed by the Zig Zigler quote - 'You can have everything in life that you want - if you just help enough other people get what they want.'

About Pablo

Pablo Gonzalez is the inventor of the Relationship Flywheel, host of the Hief Executive Connector podcast and Not Your Average Investor Show, and Co-Founder of BeTheStage.live- a marketing clients that turns clients into community and community into record breaking profits.

He’s obsessed with human connection, and he’s used his expertise to manage a 120 person, $15M construction business at 25, build various young professional groups for charities, and be named a Latino Leader of the Future by Latino Leaders Magazine and a Top 20 Under 40 for Brickell Magazine in Miami.

Pablo's website : https://connectwithpablo.com/

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--- auto generated transcript ---

If you want to attract great value, then you need to be a valuable person, spending a little time each day trying to smooth out life's path for someone else, whether through connecting or some other way, will compound up over time and return value back to you tenfold. Today's guest is Pablo Gonzalez. Pablo's whole world view and business philosophy can easily be summed up by the Zig Ziegler quote You can have anything you want in life if you just help another people get what they want.

Before I jump into the interview, I want to share a couple of things. The first one is that the podcast has had a small name change. It was the digital marketing entrepreneurship, which never really quite sat right with me because the podcasts never really been about that. It's now the personal brand entrepreneurship. And I think that's really what's at the heart of the show. Ordinary people playing bigger. Now, it's not a big deal for anybody, but it's a big deal for me.

I'm really pleased with the name change. It really makes everything much clearer for me about what this podcast about hope you will agree that ordinary people playing bigger is a great thing. Secondly, I want to start bringing in some audience participation. I want to bring you into the show. I want your questions and your comments. So if you head over to any of the podcast pages on my website, or you can just hit the questions link in the show notes, you can go to my website and record a question for me right there on the page.

So simple. If you do, I will maybe play your question on the show and the guests and I will start discussing some of them. I love this idea and I would be thrilled if you recorded something for me, but keep it clean. Well, you don't have to keep it clean, but it makes it easy for me. It's one less click. I don't have to click the explicit box. So hi there. And welcome back to Amplify the personal brand entrepreneur show.

I'm Bob Gentle and every week I'm joined by amazing people who share what makes their business work. If you're new to the show, take a second right now to subscribe. That way you won't miss new episodes and you can grab some older ones when you're done with this one. Don't forget as well, you can join my Facebook community, just visit, amplify me forward, slash insiders, and you'll be taken right there. Now, we all know how hard it is to juggle all the things in your business accounts, meetings, a never ending inbox.

That's why, again, I've teamed up with a group Pulse to give you five hours back every week. When it comes to managing your social media marketing, there's no complicated Excel docs. Long emails or millions of open-top simply manage all your social media channels in one place. Go to social dott. I got a pulse dot com forward amplify and you will get two months free. Now all you have to do is figure out how to spend those spare five hours.

And I tell you I'm using it now and I honestly cry a little bit when I think of all the time I have been wasting.

It's such a time saver. So welcome along and let's meet people. So this week I'm really excited to welcome Pablo Gonzalez to the show. Pablo is like the alter ego of pop, which he'll be discovered quite soon. So, Pablo, for people who don't know you, why don't you tell us a little bit about who you are, where you are? I'm already jealous and what you do next, Bob.

I love this. I love that we identified that we are each other's alter ego, yet we completely are down the same vein, just opposite sides of the coin.

And I think it's wonderful. Man Bob, I'm in I'm in Florida.

Right? I know that. I know that it's your favourite place. I'm in Jacksonville, Florida. That's the northeast part. Like, right before you get to Georgia. I grew up in Miami. I'm a typical Miamian. And what is it? What do I do, Bob? I'm I'm obsessed with human relationships.

And right now, I believe that we have the ability to have more relationships than we've ever had before.

And by that, I mean, you've probably wished somebody a happy birthday that you haven't seen in twenty years in the last couple of weeks. And that has never been an option. And it's because of these digital mediums that we have to create relationships, and I think the world has really gotten used to that idea from a personal standpoint, but business hasn't caught up. I think our culture on a personal level is digital and our business culture is still lagging behind.

And it's old school. And I fundamentally believe that most businesses are relationship businesses.

So if you're not thinking about this as a way to growth, how you scale your relationships based on these new digital mediums, then you're simply being inefficient or ineffective in the vision that you were painting for your business's future. So if you were to ask me what I do, I'm in marketing, right?

Like I design and execute content creation plans that allow businesses to scale their relationships and lead to business growth.

But I really am obsessed with this idea of scaling relationships and and moving towards this future where we are rapidly automating.

Right. Like we are rapidly becoming this like society where I can tell you how much I love your glasses. And in 45 minutes, there's going to be a Facebook ad that is selling me glasses that look like what you're wearing. That's only going to get that's only going to get bigger. Right. Like that's only going to get better or worse.

However, you however you want to see that. And the only way that you were going to solve for Chern that you're going to keep clients engaged with you, keep your employees inside of your company, that you're going to keep people in your circle when they're going to have unlimited options for whatever they want and they're going to be offered to them immediately. The moment that they care about it is by leaning into relationships and creating a community around you, because you can switch products, you can switch service providers, but, you know, you don't switch friends as easily.

I think what's really interesting, listening to you and there's a couple of places I could go with that is different businesses discover opportunity in different ways. And a lot of the people I speak to, in fact, I'll rewind a little bit opportunity can come to us through one of four main paths. It comes as a result of our advertising activities. No matter how you do it, people see your ads, they go. That looks kind of cool. He looks kind of cool.

She looks kind of cool. I'm going to I'm going to connect there. Or they can come because they've discovered some of your content somewhere. Or they can come because you jumped out in front of them, said, this is who I am. This is what I do, outbound sales activity. Or they can come through referrals from your network. And what's often surprised me, because this is the digital marketing entrepreneurs who I speak to, a lot of people who run their businesses predominantly online.

So consultants, coaches, people like that, people that you would think the majority of their business comes through ads or content creation when actually a lot of their real opportunity comes through relationships. And I guess where I'm going with this is what I found across the board is most businesses, they have a mix of those four, but a lot of those, they have systems for their systems, for their active systems, for content creation, their systems for outbound sales activity.

But they don't have systems for relationships. And what you said about most businesses are still looking at this in a very old school way is a lot of the time because the systems available still look at it in an old school way. And what I mean by that is CRM systems. Most CRM systems look at people as data points and opportunities rather than relationships. And I remember looking back and this is a very long winded bit of content from me, I don't talk that much on the podcast, but most of my business used to come through referrals.

Still does, kind of. And you take the average person we know, people like you and I, business acquaintances, we probably have a couple of thousand. The average person in the average business, probably 800. How do you keep track of 800 relationships in a meaningful way if you don't have a system? So I'm keen on your reflection on that. From a systems perspective, how do you maintain and nurture relationships across that diverse I contact base?

Yeah, Bob, I think you're I think you're dead on, man. So everything that I've learnt, you know what I said, marketing and marketer last. Right? Because I've just recently started just accepting the fact that I'm in marketing these days. Everything that I've learnt and everything that I'm executing on comes from lessons learnt in creating volunteer groups for non-profit organisations and the lessons that I learnt in doing that. Is the fact that the most influential people in society, the most connected people in society are the people that serve on these non-profit boards, and they got there by being of service to other people, right?

By by being that person that takes a meeting understands what you're about, what your superpowers, they ask great questions. They listen, and then they go and say, who can I introduce you to that can enable you in your mission, in your journey? How can I add value to your life?

And that, Bob, you know, we talked about it right before the podcast, right, like I am an extreme extrovert, but you notice that I'm an extrovert that listens. That was a completely learnt behaviour for me. Right? I learnt that in my early 30s when I started getting into these groups of people and started realising that the way that you build relationships is isn't my up until I turned 30, my Ace Ventura shtick and being the funny guy in the room, it's how I can be the most valuable person in the room.

Right.

So so then I started looking around and thinking, what are the systems that these people, first of all, very, very easy to notice that the tangible benefit is the idea that when people are coming to you based on these warm referrals, based on these like really qualified recommendations, they are much easier to do business with.

Right. Like, at the end of the day, if we're looking at this from a business perspective, the reason why so much business comes from referrals is because that's the easiest clothes.

If somebody that you really trust is telling me that I need to go do business with Bob, then when I take a call with Bob, you know, I'm not I'm not in there with all these guards up and thinking about and do I really trust this guy to I like this guy.

Is it for me it's more like I get there and it's is it for me. Right. You're able to get over the the like and no part of it. Right. And and and that's what I started delineating.

So when you have a system for relationships, you know, it's one thing, it's one thing to keep track of what's going on. But it's another thing you got to think about how you can be adding value at scale.

And you and I have essentially come to the same conclusion that it's content. Right. Like, if you can if you can figure out a content strategy that allows you to be adding value to people, that's going to put you ahead of the pack right now if you take another step up. And it's not just what value you have to offer to people and you treat it as how can I be introducing people to each other at scale so that you're not just adding your own value, but you're adding the value of everybody in your network around you to everybody else in your network around you.

Then you're hitting this scaling tipping point of that value exchange.

And what I realised at one point is that it all has to do with the stage and how you use a stage. Right. Like the way that you take it from one to one to one to many comes from the leverage of using a stage because you need somewhere to go, one to many. And on top of that, the stage has this psychological effect on your brain, where if you're seeing somebody on stage and you're in the audience, you're automatically attributing extra value to it.

Right. And when I say a stage, I mean the physical stage in front of you at a conference, just like I mean a television, just like I mean, hey, if I've seen you show up enough times in my Instagram feed and it's your face talking to me, that screen also serves as a stage the same way that if I read your book for eight hours, that's a stage I'm consuming you as a stage. Right.

So it's just like understanding of the the value and the practical use of applying the psychology of the stage across as much as you can. And then it's really just about how do you figure out a way to understand the value of the people around you so that you can then communicate it at scale on these stages?

I love the answer. And it really leads me very neatly to my next question, which for a lot of people I think is quite difficult, that you do a thing, you do a thing for money that a lot of other people kind of do as well. And one of the barriers, when you come to write a book or people invite you to speak or you think, OK, I'm going to go in deep on Instagram or YouTube or any of these platforms or stages, who are you showing up as?

One of the things that I've sort of heard you speak about before and we spoke a little bit about before we were recording, was this concept of category design. Who are you showing up and how would you advise anybody who is at this point where they want to be clearly known as the guy who does the thing and the thing that they love most? Not one of the ten things they could do. How would you advise them to work through that?

I know for a lot of people, it's maybe easy. For a lot of people, it's really not. I think if you're going to write a book, for example, it's a big investment of time. If you going to be promoting this book, you're going to be known for this thing. So how do you decide what that's going to be?

I don't think it's easy for a lot of people. Right.

Like, I think this is a very human question. And, you know, we talked about this a little bit before the show. You're going to find that out through iteration. Like, you're going to find that out through feedback, you're going to find it out by showing up, communicating it, understanding how it lands.

Now, to me, the tactic of how you deliver it is just as important, right? Like like at some point, you know, you're going to have to spend some time trying to figure out what am I really, really good at that I love to do.

Then you're going to once you figure that out, you need to figure out how can I use this for service?

Like, how can I how can I use this super power for the benefit of other people? When it comes to my story?

I've always been good at making friends.

I've always been good at walking into a room and gathering people around me and being able to command attention.

It wasn't until I was in those rooms in the you know, in the non-profit boards that I got involved with that I started realising this isn't about me showing up into a room and showcasing my value. It's how can I start using this to serve other people? How can I how can I use this thing to make other people feel like a ball and that they can command attention? Right. So so that is the mindset shift that you have to go into is going into service.

And then from the category design standpoint, I would recommend somebody to focus on what is the problem that they're solving and not market themselves as a solution, but market themselves as the person that most cares about this problem and the better you get. So once you're going into that iteration mode of like, all right, this is what I love doing, this is how I want to go serve people with it, start don't start talking about like, hey, man, I want to be a speaker about this.

Be Hey man, I want to figure out how people can get over this...

Are your words aligned with your audience needs?, with Geoff Kullman on the Personal Brand Entrepreneur Show

Mon, 22 Mar 2021 09:27:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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Words are how we connect with people. But when they're all you've got then the stakes get high.

Meeting person to person you can be clumsy with words, but you can charm with a smile or engage someone with genuine interest and conversation.

If you're business depends on connecting and being understood then the words you use really matter. This week my podcast guest of Geoff Kullman and we're going to dive deep into how you can use words across your online ecosystem so you don't leave being understood to chance.

---

This episode is supported by Agorapulse. Grab your FREE two month trial here.

https://social.agorapulse.com/bobgentle

-------

Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

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----

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Stepping up to Radical Change, with Kim Doyal on the Personal Branding Entrepreneur Show

Mon, 15 Mar 2021 09:26:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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What made you happy in business before might not make you happy now. Being open to radical change in your business is essential to be able to level things up significantly. This week my guest is Kim Doyal and she's going to share her business journey, her radical changes and the power of consistent connection through consistent email. It's not about the list - it's about the people.

Twitter: This week my guest is Kim Doyal and she's going to share her business journey, her radical changes and the power of consistent connection through consistent email.

About Kim

Kim Doyal, formerly known as, “The WordPress Chick”, is an entrepreneur, coach, speaker, podcaster and content strategist. She is the co-founder of the Content Creators Planner and has built her lifestyle business using WordPress, podcasting, creating content, and a commitment to “JustShowUP.”

Widowed in 2003 with two small children, she was determined to build a business that allowed her to be at home while doing something she loved.

Fast forward to today and she runs the community, Content Creators, teaches content and email marketing and coaches entrepreneurs on creating a business and lifestyle they truly want.

https://kimdoyal.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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----

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Blowing past limiting beliefs about money with, Jacquette Timmons on the Personal Branding Entrepreneur Show

Mon, 08 Mar 2021 09:41:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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How you feel about money has a big impact over your income. Getting your head straight about money and what it means to you is the first step to building any kind of success you might feel is outside your experience of normal - that's what you want isn't it?

This week my podcast guest is money mindset coach Jacquette Timmons and she's going to help me discover new ways of looking at business, money, networking and relationships. If money matters to you then this is a must listen episode for you.

---

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Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

How to launch online and feel great about it, with Krista Ripma on the Personal Branding Entrepreneur Show

Mon, 01 Mar 2021 09:39:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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You’ve spent weeks putting together a new product. It might be a course, a physical product - it could be anything. Now you’re ready to get it into the hands of the people who need it.

What next. Maybe the magic launch fairy will smile on you or - perhaps you might have a functional plan.

This week on the podcast I’m really excited to welcome Krista Ripma to the show. Krista *is* the magic launch fairy and helps people like you and me stack the odds of a successful launch in their favour.

---

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Visit the show website at www.amplifyme.fm

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Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Why you should never leave your brand to chance, with Danait Berhe on the Personal Branding Entrepreneur Show

Mon, 22 Feb 2021 09:23:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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You’ve probably heard this before. Your brand is what other people say about you when you’re not in the room. But what does this actually mean? Do people talk about you when you’re not in the room? No - there’s your first problem.

Cultivating a strong personal or corporate brand leaves a lot of people scratching their head. It needs a clear intention and some consistent practices. But where do you start?

Like any complex journey, starting with a map and a guide is a great idea. This week my guest is Danait Berhe and she’s going to walk us through her business and how she helps her clients start to dominate the banding landscape.

About Danait

Danait is the founder and lead strategist of The Asmara Agency. TAA is an award-winning full-service agency that helps brands craft compelling business, brand, and messaging strategies that position them for massive success. She is passionate about helping entrepreneurs who want to leave an imprint on the universe do just that by helping them build brands that matter from the inside out.

Danait's Website : https://theasmaraagency.com/

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Amplify your reach and authority with podcasting, with Stacey Harris on the Personal Branding Entrepreneur Show

Mon, 15 Feb 2021 09:33:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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Have you ever wondered why podcasters podcast? There are some very good reasons, which if you understood them might leave you wondering why you left it so long.

This week my podcast guest is Stacy Harris, owner of Uncommonly More, a podcast production company focusing on personal brand business owners who know exactly where the value in a podcast is to be found - and she's going to break it down right here, just for you.

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Double your impact with a social nurture layer, with Tamika Auwai on the Personal Branding Entrepreneur Show

Mon, 08 Feb 2021 05:00:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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Social media marketing can feel like a hamster wheel sometimes. You always have to be on your content game.

Just when you think you have it nailed down - the well is dry again. As your business grows, the value of your time climbs and spending time on social becomes more costly and sometimes less effective.

This week my podcast guest is Tamika Awai and she's talking me through how she helps niche business influencers develop an evergreen content layer which does two key things.

It cuts through the noise and delivers the key messaging you need. Tamika's message could really help take the pressure off your social media.

She's changed the way I think about social content and hopefully, she'll bring you a new perspective too.

About Tamikia

Tamika is the CEO of Orisha Creative, an inventive nurture marketing agency that serves leaders in the online coaching industry and creator of The Nurture Matrix™, a unique evergreen nurture marketing framework that’s revolutionizing the way the Master Coaches approach social media and email marketing.

She hails from Ontario, Canada on the lands first owned by the Mississaugas of the Credit First Nation with her husband and children. She can often be found swooning over her Spotify Daily Mix in a hot bubble bath or trying to perfect her oyster shucking game.

www.orishacreative.com

How to move from content creator to sales funnel hero, with Connie Pak on the Personal Branding Entrepreneur Show

Mon, 01 Feb 2021 09:04:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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Funnels get results, but for a lot of people building funnels is a soul-destroying journey of failure.

This week my podcast guest is Connie Pak. Connie helps online entrepreneurs build funnels which get results.

Now - A lot of people say that - but I know it to be true of Connie - because I know who she works for and they told me it was true.

So I had to have her on the show and spill the beans for you. Want to drive more sales online - buckle up and settle in.

About Connie

Connie Pak has been a successful entrepreneur and marketing strategist for over 10 years. Her passion and calling specifically as a marketing strategist comes from understanding the pains of business owners who are juggling to keep up with the changing marketing technology and strategies as well as leading & operating your business.

he works closely with 6 and 7 Figure businesses to bring their visions to life with simple automated marketing systems. And she is here to serve entrepreneurs who are serious about scaling their business and passionate about sharing their message with the world.

Website: conniejpak.com

Free Gift: https://conniejpak.com/starterkit

Youtube: youtube.com/conniejpak

I plan a new business like some people plan bank jobs, with Daniel Priestley on the Personal Branding Entrepreneur Show

Mon, 25 Jan 2021 05:00:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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This week on the podcast we're comparing staring a new business with planning a bank job and digging under the bonnet of one of the world's top business coaching businesses.

I'm joined by Daniel Priestley, award-winning author of many of my favourite business books and a serial entrepreneur. You are in for a treat.

About Daniel

Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up.

With offices in London, Sydney, Singapore and Tampa, the program is endorsed by the Institute of Leadership and Management. Over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high-net-worth mentors.

Daniel is the author of four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24Assets.

He's named as one of the top 25 entrepreneurs in London (Smith & Williamson Power 100) and awarded as being in the Top 10 Business Advisors (Enterprise Nation).

Daniel's website : http://www.dent.global/

The primal power of stories, with Hillary Rea on the Personal Branding Entrepreneur Show

Mon, 18 Jan 2021 05:00:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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We connect with people through stories. If you watch any good speaker, entertainer or educator they illustrate what they communicate with stories. If you're like most people then you have a ton of stories you could tell - and if you told them, you'd stand out. We remember stories.

This week my Podcast guest is Hillary Rea from tell me a story. Hillary works with business owners of all kinds to help them discover and deliver the stories which can make you and your brand connect far more deeply than the more superficial content we're used to.

About Hillary

Hillary Rea is the founder of Tell Me A Story, a full-service communication consulting business that trains entrepreneurs, leaders, and change makers how to use the art of storytelling as a powerful communication tool. She’s worked with leaders across industries — social justice nonprofits, women-owned small businesses, tech start-ups and Fortune 500 companies — to communicate an authentic narrative through 1-on-1 services (now fully virtual) and the long running Tell Me A Story Live Show (virtual for the time being).

Hillary graduated from New York University with a degree in Vocal Performance and holds a certificate in Audio Documentary from Duke University’s Center for Documentary Studies. She is an award-winning storyteller (NYC Moth StorySLAM winner and 2019 Rad Award for Storyteller of the year), was an artist-in-residence at Elsewhere in Greensboro, NC, and a recipient of the 2016 Independence Foundation Fellowship in the Arts. In addition to running her own business, Hillary is the producer and host of Rashomon - a long form narrative storytelling podcast where one family tells every side of the same story.

Hillary's website : https://www.tellmeastory.info/

How to fall in love with your personal brand, with Esther De Charon on the Personal Branding Entrepreneur Show

Mon, 11 Jan 2021 05:00:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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Most people find it hard to bet on themselves. There are all kinds of things messing with your head and the brain doesn’t like it when you try new things.

This week my podcast guest is the Brave Branding Queen, Esther De Charon and we're talking about how you can move past this, learn to love yourself and lean into your engaging, authentic self and really connect with your audience online.

We're talking about Facebook Ads copy, video marketing and why there are more reasons to succeed than to fail - if you just give yourself permission.

Esthers Website : https://www.estherdecharon.com/

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Why a $1000 hamburger could be great for you, with Matthew Kimberley on the Personal Branding Entrepreneur Show

Mon, 21 Dec 2020 05:00:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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This week my guest on the podcast is Matthew Kimberly. As head of the Book Yourself Solid organisation, he knows a thing or two about what successful business owners do differently. If you are in the coaching space then you’re in for a treat.

Listen in as we discuss exactly how to book yourself solid with the right kind of clients and why you might fall in love with a £1000 hamburger.

About Matthew Kimberley

Matthew Kimberley is the Head of Book Yourself Solid Worldwide. He's also the author of Get A F*cking Grip, creator of Delightful Emails and the School for Selling and host of the Marketing For Coaches podcast.

He lives in Malta with two boys, one wife and one dog and pre-Covid traveled the world speaking on stages from Singapore to San Diego. He mostly likes good Scotch and better conversation.

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Extraordinary success needs your attention, with Neen James on the Personal Branding Entrepreneur Show

Mon, 14 Dec 2020 07:15:00 +0100

Attention is one of the fundamental goals of digital marketing. Having a clear strategy for capturing and holding attention in order that you can communicate your value and build relationships with the people who need what you provide is so important, but also surprisingly hard.

Many people resort to silly tactics to get attention, but when someone naturally captures your attention online and rapidly connects with you, it's very impressive.

This week my guest is Neen James, author of Attention Pays, How to Drive Profitability, Productivity, and Accountability, and she's going to walk me through the Attention Matrix, and so much more.

Neen,s website : https://neenjames.com/

About Neen James

Neen James is the author of Folding Time™ and Attention Pays™. She has been named one of the Top 30 Leadership Speakers by Global Guru several years in a row because of her work with companies like Viacom, Comcast, and Abbot Pharmaceuticals among others.

Neen has boundless energy, is quick-witted and always offers powerful strategies for paying attention to what matters so you can get more done and create more significant moments at work, and home.

Neen is the kind of speaker that engages, educates, entertains, and delivers the real-world solutions that apply in your organization, your home, and your community. She also provides one-on-one consulting in a variety of leadership topics and loves serving her audiences.

How to be truly present online and why you need to try it, with Chris Brogan on the Personal Branding Entrepreneur Show

Mon, 07 Dec 2020 05:00:00 +0100

When I see really successful people online they all seem to have something in common. They have ‘presence’. The same can be said for large organisations as well. It's like all the doors and windows are thrown open and you're welcomed in.

This kind of real online presence ( I'm avoiding saying authentic - but authentic ) is so different from the polished veneer of the Instagram influencer or the traditional large corporation.

This week my guest is Chris Brogan and we're going deep into why this is hard and how it can all be so easier.

About Chris

Chris Brogan is president of Chris Brogan Media, offering business storytelling and marketing advisory help for mid to larger sized companies. Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. He’s working on his tenth: title forthcoming.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.

Statsocial rated Chris the #3 power influencer online.

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Helping entrepreneurs unlock profits with online programs, with Nathalie Doremieux

Mon, 30 Nov 2020 05:00:00 +0100

Weekly interviews with personal brand business owners and entrepreneurs.

This week on The Personal Branding Entrepreneur Show :

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Digital marketing and doing business comes in all kinds of forms, from selling physical products to knowledge systems. For those in the service industry often the best route to scaling online is selling one or the other form of online program.

These programs might be online courses, membership sites, coaching groups or 121 coaching. This week my guest is Nathalie Doremieux and she specialises in helping business owners design and build out the right kind of program for their audience.

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How you can build an international business through referrals, with Justin Meadows

Mon, 23 Nov 2020 05:00:00 +0100

We all have challenges. There are challenges which hold us back and there are those which call us forward. This week my guest is Justin Meadows and this show is all about how you can have success on your own terms no matter what the constraints are.

If you think you're too remote, isolated, don't have time, money or education to be successful then hopefully this week's show will help open your eyes..

About Justin

Justin Meadows helps growing businesses optimise their websites performance to better leverage your other marketing activities.

The core service he offers at TunedWP.com is full Wordpress support, security maintenance, speed optimisation and hosting so that you can focus on other things instead of messing around in Wordpress.

He has grown this business over the past 10 years from a small country town of Mansfield in the high country of Victoria, Australia. To grow the current business to serve clients all over the globe with a 24/7 support desk, Justin has an awesome team working with him remotely from the Philippines.

The business has always been built to allow lifestyle freedom, for Justin to spend more time with his kids. This became very helpful when he became a full-time single dad. To grow the business with these time and distance constraints, Justin focussed on white-label to get started then networking and referrals to grow.

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Mob death threats, huge life changes and finding your voice, with Emily D Baker

Mon, 16 Nov 2020 05:00:00 +0100

When you've put everything into aiming for an achieving a ridiculous goal it's a big deal. Most people never achieve that. For those that do, two things happen. They settle where they are, or they discover new goals.

This week my guest is Emily D Baker, former assistant district attorney turned Youtuber. This interview was one of the most fun - ever - and the only one where I've had to click the button on my podcast to activate the parental advisory notice. So much fun.

Emily's website : https://emilydbaker.com/

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The worst kept secret of the worlds best online business owners, with Chris Ducker

Mon, 09 Nov 2020 05:00:00 +0100

Over the years I've heard a lot about Masterminds. I'm not talking about cartoon supervillains, I'm talking about business owners coming together in small private communities to help each other go further, faster.

I host masterminds, and I'm also a member of other people's. This week I asked mastermind veteran and the host of my favourite Mastermind group, Chris Ducker, to join me and talk about his business, journey, entrepreneurial isolation but most importantly about masterminds and what they can do for your business.

About Chris Ducker

Chris is a serial entrepreneur and author of the bestselling books,“Virtual Freedom”, and more recently, “Rise of the Youpreneur”.

Based in Cambridge, England, he owns and operates several businesses, including the VA recruiting hub, VirtualStaffFinder.com and the personal brand education company Youpreneur.com, that combined house over 350 full-time employees around the world.

He’s also a trusted international business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com - the world’s fastest growing personal brand business education company.

Chris hosts the annual Youpreneur Summit, which is held in London each November and is the self-proclaimed ‘Proudest Brit’ doing business online!

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Why email is at the heart of a 10 million dollar micro-business, with Matthew Paulson

Mon, 02 Nov 2020 05:00:00 +0100

What is the right thing for you to be spending your time on? This is a big question for a lot of people and it's hard to get advice on this because where you can both give and receive value changes over time. It changes with experience and changes as your business grows.

This week my guest is Matt Paulson. Mat is the author of five books on digital marketing and online business. He now runs a business offering financial market intelligence turning over 10 million dollars a year. Where others might build a coaching business around there books and online success, Matt had to make other decisions.

About Matt Paulson

Matt Paulson is the founder and CEO of MarketBeat, an Inc. 5000 financial media company that publishes stock market news, data, and research tools. MarketBeat was recognized as the fastest-growing privately held company in South Dakota by Inc. Magazine in 2016 and has since been recognized by Barron's, Entrepreneur Magazine and several other publications for its continued growth and success. Receiving more than 15 million monthly page views, MarketBeat is arguably South Dakota's widest-reaching vertical media company.

As an active private equity investor, Matt has invested in more than 60 small businesses and high-growth startups, including Buffer, Dollar Shave Club, Lime, Lyft, Ripple, and Wikia. He has significant real estate holdings that includes interests in more than a dozen hotels and apartment complexes. He also serves as the chairman of Falls Angel Fund, which makes early-stage capital investments in high-growth companies in South Dakota and surrounding states.

In 2019, Matt founded Startup Sioux Falls, a community organization that aims to connect founders with each other and with the startup ecosystem. He provides leadership to several other startup organizations and events, including 1 Million Cups, Hey Sioux Falls, Innovation Expo, and the Zeal Center for Entrepreneurship. He has also published eight business and personal finance books, including 40 Rules for Internet Business Success, Email Marketing Demystified, The Ten Year Turnaround, Automatic Income and Online Business from Scratch.

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Your marketing is not for you - it's for your prospect, with Brandy Lawson

Mon, 26 Oct 2020 05:00:00 +0100

We're all often very clear about what customers should expect from us. We're all trained and tuned to sell our services that way.

But how often are we crystal clear about what we expect from a client? If you're honest, do you pander or do you genuinely serve the customers stated goals?

This week my Guest is Brandy Lawson. Defining what she does seems hard at first but when we dug into things she's done an outstanding job of specializing in filling the needs of a very particular type of business owner.

To the specific person Brandy serves she brings a stand out framework and a very particular set of goals and expectations.

She's very focused on who she serves, where they hang out, what they need to accomplish and has built a framework she can communicate and s service set to deliver it predictably.

She's nailed down systems and she's confidently expanding in while others are scratching their heads and wondering how.

About Brandy

Brandy is a lover of ridiculous shoes, advocate for the best & highest use of technology, bringer of clarity and recovering know-it-all.

At FieryFX, her marketing & consulting agency, she makes it simple for business owners to attract the right clients and make business decisions easily, without all the trial & error by using the 4 simple machines of business.

Brandy's passion stems from the failure of her parent's first business as she experienced first-hand how critical being found and working effectively are for businesses to survive, and thrive.

Brandy' site : http://fieryfx.com/

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Why most lead magnets fail and how to fix them, with Teresa Heath Waring

Mon, 19 Oct 2020 05:00:00 +0100

For many people just becoming visible online is a challenge. But once you've got that nailed down how do you turn that into a business? How do you navigate the complex world of funnels, lead magnets, ads and webinars.

This week my guest is the funnel queen Teresa Heath Waring and she's going to walk me through all of this and some simple tips anyone can use to start on the lead generation journey.

About Teresa

Award winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.

She is recognised alongside some of the world’s social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers.

Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages.

She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy.

Teresa hosts a popular weekly podcast called ‘Marketing that Converts’ and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.

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Episode 100 Special. The Alex Curtis Takeover, with special guest, Bob Gentle

Mon, 12 Oct 2020 05:00:00 +0100

That’s it - Episode 100 is out! In this week’s show Alex Curtis turns the tables on me and guest hosts the show - interviewing me!

We talk about what I do with my clients and how I bring them value.

We explore my podcast journey and how my attitude to and perspective on my business ( outside the podcast ) has changed over the last two years.

If you want to know what I do, how I do it and who I do it for then this is the episode for you.

As well as that I explain, very candidly, what my challenges have been about how the podcast has changed everything.

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Building a powerful personal brand online the introvert way, With Susanna Reay

Mon, 05 Oct 2020 05:00:00 +0100

Visibility is a clear precursor to success online. On social media this means showing up. For some people being outgoing and the centre of attention is easy. For others it's actually very challenging if not downright painful, especially online. Does that mean it's ok to leave social media for those who are less introverted? Of course not.

This week my guest is Susanna Reay. Susanna works with business owners, introverts in particular, to help them take their traditional businesses online. We talk about tips and tricks for overcoming the fear, why you need ( like really need ) a framework and why over thinking will kill your business faster than anything ( and how to fix it. ).

About Susanna

Susanna Reay is an introverted coach & mentor who specialises in supporting service-based like-minded entrepreneurs create an online business that is authentic and aligned with who they are, to empower them to turn up the dial on their talents so they can change the world from their living rooms.

https://susannareay.com/

The Over-thinkers Action Plan

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How the content creator lifestyle can support you through challenging times, with Roger Edwards

Mon, 28 Sep 2020 05:00:00 +0100

Having a plan for your business sounds so simple. In reality, it's often an over complicated, stressful mess.

People respond to extreme situations in very different ways. That's true for all kinds of disaster situations and for many the COVID -19 situation is just that.

This week my guest is Roger Edwards. Rodger had built his career on three words. Keeping, marketing, simple.

In this episode we talk about why pivoting should really just be an adjustment to what your customers want, how the content creator lifestyle can support you through the tough times and going big on personal branding can help you stand out during lockdown - and beyond.

Rogers website : http://rogeredwards.co.uk

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Writing the funnel copy that powers the most profitable sales pages, with Amisha Shrimanker

Mon, 21 Sep 2020 05:00:00 +0100

When you visit a sales page or read an email what is it that moves you to take action? If you're like most people then it's because the website or email did two things. First - it made you aware of a burning need. Secondly - it moved you to act. That, right there is a magical thing. Every single business is essentially very simple. It's a value exchange.

In this week's show I'm talking to Amisha Shrimanker about sales page and funnel copy. Often seen as a dark art Amisha will walk us through how to connect and sell online with integrity.

About Amisha

Amisha Shrimanker is a conversion copywriter and a launch strategist.

She writes personality-based launch copy for course creators, coaches, and membership site creators.

She’s made her clients mid to high six-figures in a single weekend with her launch copy.

Amisha specializes in sales page copywriting and has a digital product that teaches non-copywriters how to write sales copy

https://roi.thecopycrew.com/roi

When she’s not writing copy for her clients, she’s busy playing mom to her two kids, biking in the park, and adding exotic destinations to her travel bucket list.

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What's the one thing people need to know right now?, with Helen Packham

Mon, 14 Sep 2020 05:00:00 +0100

Playing bigger as an entrepreneur or as a content creator is a continuous process. Whether it's in your marketing, your business or the impact you're having on an audience.

If you're not growing and challenging yourself then you are not going to move forward. This is as true of learning new tactics and strategies as it is embracing your personal brand challenges and simply showing up on ever bigger stages.

There comes a time when showing up asks more of us and this week my guest is verbal communication and story coach, Helen Packham. Helen helps people show up and play bigger through public speaking, both online and on physical stages and in this episode she's going to walk us through exactly how she does that.

If being a podcast guest, live streaming, being a guest expert or delivering in person or even virtual keynotes leaves you feeling frozen with fear - grab a coffee - chill out and get ready for a breakthrough.

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Your business will grow when you grow, with Jamie Cross

Mon, 07 Sep 2020 05:00:00 +0100

People try this every day. They make something at home and sell it online. But what needs to happen to turn that simple idea into a multimillion dollar business? What is that X Factor that makes one person success while another simply washes out?

For Jamie Cross from MIG Living the XFactor wasn't money or a great network. In this episode we explore how and why she built her business from the kitchen table, through farmers markets and into one of the fastest growing companies in America.

About Jamie

Jaime Cross is a wife, mother of four small boys (with a fifth on the way) & an eight figure entrepreneur. She founded her organic skincare company, MIG Living, after seeing a business plan in a dream ten years ago.

In 2019, Jaime also started The HER Effect® as a global movement to mobilize & empower women towards action & vision for impact, giving them all that is necessary to be successful in their families, businesses and in life.

Jaime’s been featured on top morning shows on NBC, FOX, ABC and CBS stations, as well as Life & Style Magazine, Forbes, USA Today, Red Tricycle, and more.

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The incredible power of starting something today, with Richie Norton

Mon, 31 Aug 2020 05:00:00 +0100

This week we're going deep into what life is for, why living in the moment and taking action on what moves you, now, is so important. This week my guest is Richie Norton, author of The Power of Starting Something Stupid and in this episode he talks me through why he wrote his book and how he's built multiple businesses with one simple rule - and it's the rule which gives him the freedom to always live in the moment.

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The importance of energy, mindset and strategy to help you take bold action, with Tara Newman

Mon, 24 Aug 2020 09:06:00 +0100

You can learn a lot speaking to great business leaders. But here’s the thing - you’ll learn a lot more from speaking to the people who made them that way.

Behind every single great leader you’ll find a legion of coaches and mentors and on this week’s podcast episode I spent time speaking to Tara Newman. Tara works with some of the biggest names in U.S. business and she talks me through some of the common barriers to peak performance and how to overcome them.

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Why social engagement might be the emperor's new clothes, with Mark Schaefer

Mon, 17 Aug 2020 05:00:00 +0100

Get ready to rethink social media as Mark Schaefer redefines what drives success online.

In this interview Mark goes deep into why consistency matters, why engagement is the emperor's new clothes and how he's built his business around the freedom to follow his interest and curiosity.

Mark is a content marketing legend. Author of so many books I'd almost certainly get the number wrong if I wrote it down.

He speaks on stages all over the world and frankly - he’s one of my hero's ( can you tell? ).

Despite my less than subtle hero worship we dig deep into what makes Mark's business work, his revenue streams and how he makes time to still do the work.

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How the best business books get written and why to get started on your own, with Azul Terronez

Mon, 10 Aug 2020 05:00:00 +0100

Have you ever wondered what writing a book can do for your career or your business?

I've heard a lot of stories so I wanted to hear from the guy who makes that happen for people like Pat Flynn and Dana Malstaff.

Azul Terronez is a writing coach and runs Authors Who Lead and in this episode, he walks me through the process of writing the kind of book which underpins and powers so many incredible online businesses.

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Is it time to unleash you Age of Influence?

Sun, 02 Aug 2020 07:32:00 +0100

In his new book, the Age of Influence Neal Schaffer digs deep into what an influencer really is, how they're made, why they're currently a 4billion dollar industry and how you can leverage them for your business — but also how you can claim your own influence, in whatever shape that is.

Neal also shares what makes his own business work and exactly how he's shaped his business around his passion, his family and how he makes sure he's always doing his best work.

About Neal

Neal Schaffer is a leading authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives. Founder of the digital marketing consultancy PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book that is redefining digital influence and the variety of ways in which businesses of any industry or size can leverage influencer. Check out Neal’s Maximize Your Social Influence podcast for weekly marketing inspiration.

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How to build a strong freelance personal brand while being an a-list employee

Mon, 27 Jul 2020 10:45:00 +0100

Balancing a full-time role as an agency employee with being one of the best-known freelancers in the world is an incredible balancing act. I know from experience as an agency owner, how challenging it can be when team members also freelance, so this week I caught up with Tony Christiansen to ask him how he pulled it off.

Tony's area of focus is Facebook ads and while working for one of the U.S's most high profile agencies, he's also very well known in his own right. We talk about this as well as Facebook ad strategies, how small businesses can make money go further and about some simple tactics you can employ today to start winning big.

Tony's website : https://www.tonydoesads.com/

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How to scale your business without burning out, with Andrew Sillitoe

Mon, 20 Jul 2020 05:00:00 +0100

Burnout is a something you hear about but would you know it if it hit you? Would you notice if you lost your way and didn't get fired up about what you're doing any more? Andrew Sillitoe has built his business around helping business owners scale without burnout. Yes - scaling a business takes hard work and tenacity - but you can do it without embracing all the stereotypes we all know.

In this week's episode Andrew walks me through his business, how he built it and how he works with clients and unpacks the four keys to scaling without burnout. I loved this interview and I hope you will too.

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How everyone can get smart about sales, with Jessica Lorimer

Mon, 13 Jul 2020 05:00:00 +0100

A lot of business owners find that they eventually hit a revenue ceiling. The actual amount or value of that ceiling varies. It can be a puzzle why some people break through and others bounce off it like birds off a window, failing to build revenue beyond a certain point. What got you there won't get you where you’re dreaming about. You need a new strategy and a lot of the time it's a sales strategy which is missing.

This week my podcast guest is Jessica Lorimer. Jess helps smart people sell into corporates and in this week's show she's going to share how she does this in some very actionable ways. She lifts the lid on her business and will show you exactly how she built it. Jess is a great case study in doing something seemingly simple, courageously and very well.

About Jessica

Jessica Lorimer is the UK's leading sales coach, teaching entrepreneurs how to sell their services to corporate organisations. Having been featured in Forbes, CityAM and We Are The City, Jessica runs two podcasts and is a well known speaker and author in the sales sphere.

Jessica's podcast - https://smartleaderssell.com/slspodcast/

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How podcasting built the business I never expected, with Ian Paget

Mon, 06 Jul 2020 05:00:00 +0100

For a lot of people, anxiety particularly around putting yourself out there and building your personal brand online, can lead to paralysis and a life of standing still. Letting and business life pass you by while you wait for the perfect time to take action is a powerful recipe for a future filled with regret. It's also exactly what life looks like for a lot of people.

But if you're listening and thinking that building online influence and a massive following is only for the alpha's then think again. Ian Paget joins me this week on the podast to tell me how he built logogeek while struggling with social anxiety. He's a fantastic role model and a great case study in how ordinary people can do extraordinary things online - if they just take the first steps and start.

About Ian

Ian Paget is a graphic designer, best known as Logo Geek. He designs logos and brand identities for clients, but also hosts a popular podcast, blog and community all under the name of Logo Geek. With over 15 years experience, he has been featured in publications including Logo Lounge, Photoshop Creative and Net Magazine. He's also a frequent member of the jury for design awards including; Transform Awards, Best Brand Awards and Logo Wave to name a few.

Ian's website : https://logogeek.uk/

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How to quickly build your personal brand online, with Ash Borland.

Mon, 29 Jun 2020 05:45:00 +0100

Want to understand the value of building your personal brand online? Want to know how quickly things can change for you when you do?

In this week's episode I'm speaking to personal branding coach Ash Borland who shares his tips for cutting through the noise online and positioning yourself to really stand out.

About Ash

Ash Borland is a Personal Branding Coach, Speaker & Podcaster. His theory is that if we embrace our individuality and stand out from the crowd, we will become our biggest unique selling point. This allows us to become unstoppable and irreplaceable in a digital world. He helps businesses and individuals understand, build and refine their personal brand.

https://www.linkedin.com/in/ashborland/

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Showing up on Youtube can free you to do the work you love, with Col Gray

Mon, 22 Jun 2020 05:00:00 +0100

Col Gray is a great graphic designer. There are a lot of great graphic designers - so what. Well Col has gone about things differently. While everyone else builds their profile though local networking and competing with all the other local businesses - Col turned to Youtube, built a massive audience and an international client base. In this week's show he tells us how he did it and how you can too.

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How I built my business around Youtube and you can too, with Dr Thomas Rödl

Mon, 15 Jun 2020 05:30:00 +0100

We learn best when we take action. Forward motion is the best teacher. That's been one of the biggest macro takeaways from the last two years of interviews. You act, observe the results, learn, adjust and act again.

This week my guest is Dr Tomas Rödl. Thomas has a very successful youtube channel and around that has built a significant business. I've known Thomas for a a while and I'm really excited to share his story with you.

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How to rank your videos well in Youtube, with Natalie Hailey

Mon, 08 Jun 2020 16:35:00 +0100

Anyone who produces video content knows that the hard work is only just starting when you finished filming the video. There are a million jobs which need to be done if you want to get the most juice out of each video.

This week on the podcast my guest is Natalie Hailey who runs a Youtube agency focused on helping creators be much more productive. She shares the workflows and systems she uses to help them cover far more ground and reach far more people.

If you produce any kind of content then you'll love this episode.

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The four things you need for your video marketing to succeed, with Justina Rosu

Mon, 01 Jun 2020 05:45:00 +0100

When it's done well, video marketing looks so simple. You just point the camera and go. Then when you try it you quickly realise there are so many moving parts. It can seem overwhelming but right now all the smart marketers are betting on video first.

This week my guest is Justina Rosu. Justina has worked with some pretty famous people she won't tell me about on mic ( ..but I know ) , was part of a small team that launched BBC 3 and pioneered producer filmed content. Now focuses on helping entrepreneurs get smart about using video.

This episode was a self indulgent treat for me and I hope you get as much out of Justina's interview as I did.

Justina on Youtube : https://www.youtube.com/channel/UCVnldeSNdV95v-qc_cUsukA

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How to use Linkedin features you've never heard of, with Louise Brogan

Mon, 25 May 2020 06:52:00 +0100

Joining Linkedin can be very intimidating. For a lot of people it's like combining the first day of school, the first day at a new job and your first karaoke all rolled into one. It feels like there are so many way your can put your foot in it. So what's an entrepreneur to do. How do you take your first steps into Linkedin? And then once you've taken those first steps, how do you build on that and start using the platform like a pro?

Well this week my guest is Louise Brogan, one of the UK's leading Linkedin trainiers and she's going to put your mind at ease and open your eyes to some hidden potential.

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Achieving your goals with ease, with Deepa Naterajan

Mon, 18 May 2020 05:45:00 +0100

For a lot of people, digital marketing is a painful thorny field of procrastination. Some people seem to move easily through the field and others seem to snag on every single thorn. The reasons for this normally have a lot less to do with tech and everything to do with mindset.

This week my podcast guest is Deepa Naterajan, a high-performance coach who works with some of the biggest tech companies in the world. In this week's episode shines a light on what we can all do to take these mindset issues in had and start moving towards our goals without the traditional hustle and grind we're all used to hearing about.

About Deepa

Deepa Natarajan is an expert coach on helping people change. She has done many intensive courses to understand how adults develop. She coaches senior executives and entrepreneurs. Following her years of experience in coaching she has developed a methodology that helps people to achieve their goals with ease and peace of mind.

Deepa's Website : meetmypotential.com

How anyone can break through to profitable pricing, with Paul Klein

Mon, 11 May 2020 06:00:00 +0100

Business is a value exchange. You charge money for things people value.

But why do so many people get stuck in a cycle of under charging?

This week my podcast guest is Paul Klein. Paul focuses on helping contractors, creatives consultants and experts of all kinds charge what they're worth.

He's not only going to share his business journey with us but also a simple process which anyone can use to move from competitive hourly billing to a magical place where you actually have choice and the ability to say no.

About Paul Klein

Paul Klein is a business consultant and entrepreneur.

From his days as 1980s hair band guitarist and lifelong entrepreneur to starting and scaling a successful SAAS company to consulting for some of the biggest brands including Target, Neiman Marcus, Starbucks, Holiday Inn, and other global brands, Paul helps Consultants, Freelancers, and Solopreneurs price their services, stop undercharging in order to build 7 figure businesses. Paul is the host of the Pricing Is Positioning Podcast and The Rock Your Pricing Online Course and Community.

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How to consistently generate leads on Linkedin with Dana Lindahl

Mon, 04 May 2020 05:45:00 +0100

If you're like me then you'll have been on the receiving end of a bad sales approach on Linkedin - probably more than one. Linekdin is a fantastic tool for business networking and a great place to build your brand. It's a powerful platform allowing your connect with and reach out to just about anyone. But a powerful tool in the wrong hands quickly becomes a weapon which all to often backfires on the one trying to wield it. Social selling on Linkedin can be a bit like that.

This week My guest is Dana Lindahl who runs an agency focusing on Linkedin Lead generation and in this week's episode he's going to walk us through his business story and exactly how to make Linkedin a lead generation gift which keeps on giving.

Dana's website : https://www.legendaryleadgen.com/

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How Facebook ads really work and where to start, with Carrie Gottschalk

Mon, 27 Apr 2020 07:32:00 +0100

I've seen a lot of advertising disasters over the years but I've also seen some spectacular wins. This week my guest is one of the smartest advertisers I know and this show is a treat for anyone who's looking to level up Facebook ads or start dipping your toe in Facebook messenger marketing. I made a lot of notes in this interview so I suggest you sharpen a pencil, grab a coffee and get ready to look at Facebook ads in a whole new light.

This week my guest is Carrie Gottschalk, on of the worlds leading Facebook ads consultants and she's going to open the curtain on her business, services and some really cool strategies you can start implementing right away.

About Carrie

Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 12 years, paid social media for 5 years, and has managed over 13 million dollars in ad-spend -- working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she's known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.

Carrie's chatbot : https://m.me/carriegottschalkllc

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Aftercast : Why every small business needs email marketing right now.

Wed, 22 Apr 2020 07:20:00 +0100

One person's spam is another's valued communication. It might not be sexy but the truth is email sells more than any other marketing tactic. It's not whether you should use email marketing but *how* you use it that matters.

In this week's video, I explore why and more importantly *how* every small business ( and large ones for that matter ) should use email marketing.

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How to expertly position your business for success, with Jen Hall

Mon, 20 Apr 2020 05:30:00 +0100

Positioning yourself as a market leading expert might sound ambitious or self aggrandising but if you're in business and this isn't your goal then you might want to think about why not. Understanding your value and know who needs that value the most is the foundation of business. When you are your business trying to understanding your value can throw up all kinds of issues.

This week my guest is Jen Hall and Jen's business is centred around helping business owners position themselves as market leading experts.

Jen's website : www.jen-hall.com

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The power of a mission to help us do the hard things, with Jeff Goins

Mon, 13 Apr 2020 05:30:00 +0100

For most people work is just that - it's work. For a few lucky people it's much more than that. They've found a calling or a vocation. People are motivated by very different things but for me the idea of calling or vocation has always been very strongly present. I want what I do with my time and labours to have meaning in the world.

This calling isn't something you just find one day and simply snap into. It takes time and effort to reveal. This week my guest is Jeff Goins. Jeff is an author and entrepreneur and his books 'The Art of Work' and 'Real Artists Don't Starve' have both had a big impact on my personal philosophy.

Not only does Jeff write great books about things which really matter to me, he's also a great digital entrepreneur and he's going to share exactly how his business works on the back end - it's a real treat.

About Jeff

Jeff Goins is a writer, speaker, and entrepreneur. He is the best-selling author of five books, including The Art of Work and Real Artists Don’t Starve. His award-winning blog Goinswriter.com is visited by millions of people every year, and his work has been featured in the Washington Post, USA Today, Entrepreneur, Forbes, Psychology Today, Business Insider, The Huffington Post, Time, and hundreds of other publications. Through his online courses, events, and coaching programs, he helps thousands of creatives succeed every year. Jeff lives just outside of Nashville, where he makes the world’s best guacamole.

https://goinswriter.com/

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How to write a business blog which matters, with Rachel Extance

Mon, 06 Apr 2020 05:30:00 +0100

A good blog is the foundation of good content marketing. But for some reason everyone seems to make the so difficult. Investing time in your blog can often seem like a waste of time. But those who know, know.

A blog isn't a vanity project. It serves a valuable purpose in your marketing. It's the centre of your content world and provides fuel for social media, email marketing and good search engine performance. Show your business blog a little love and it will, in time love you back a lot more.

This week my guest is Rachel Extance and she's an award winning blogger who's going to share her tips and strategies for making your blog a little easier and hopefully motivate you to rekindle some love for your blog.

About Rachel

Rachel Extance helps business owners to spot their stories and use them to build their brand. A former journalist, she is an award-winning blogger who provides consultancy on how to get your message across, plan out content marketing, and write material for use online and offline.

I'm @RachelExtance on all the socials. Most active on Twitter, Instagram and Facebook.

To find out more about her and get tips on how to use stories in your business, go to www.extance.co.uk

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How I'm building my business on sharing 💵wealth, with Pete Everitt

Mon, 30 Mar 2020 05:45:00 +0100

There are two things which should get most business owners excited. One is great search engine performance and the other is substantial recurring revenue. Frankly I’m getting excited just thinking about it not. This week my guest is Pete Everitt, co founder of SEO Hive.

Pete is a great example of someone whose whole business embodies something which Zig Ziglar is known for saying. ‘ You will get everything you want in life if you just help enough other people get what they want.’

About Pete

Pete Everitt is a digital agency owner and online entrepreneur. He has recently launched SEOHive – a white label SEO Service dedicated to helping agency owners create stability in their businesses by delivering high-quality SEO retainers to their clients.

Pete worked for more than a decade "in" and "on" design and marketing agencies in the UK and around the world, and learned that all agencies essentially have the same two problems – demonstrating results and keeping momentum.

As external influences affect our businesses, the feast and famine cycle of project work can cripple businesses and relationships. Addressing this issue is at the heart of SEOHive that not only delivers results, but also provides the training and resources necessary for agency partners to create, sell and manage SEO clients, whilst SEOHive takes care of the delivery.

http://www.seohive.co.uk/

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We all get stuck and this is what to do about it, with Beverly Sherratt

Mon, 23 Mar 2020 07:00:00 +0100

Getting stuck in business is more common than you’d think. Businesses peak or plateau, people get stuck in roles and don’t progress. People small goals are achieved and new ones aren’t set.

This week my guest is Beverly Sherratt and her area of focus is helping people feel at home in their work and less stressed about high performance. Who doesn’t need more of that.

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The three qualities which transform your content marketing, with Pascal Fintoni

Mon, 16 Mar 2020 05:00:00 +0100

Are you struggling to break through online? Feeling like you’re posting content regularly but nobody is listening? It’s a very common experience. Some try to fix this by turning to quantity, turning to social media planners and posting about international pancake day and so on. Volume isn’t the answer. Some try creating complicated or clever content - but that doesn’t work either.

In this episode Pascal Fintoni share the three qualities all great content marketers have in common. It’s a very simple lesson which could quickly change your results. I loved speaking to Pascal and I know you’re going to love listening to him.

About Pascal

Pascal Fintoni is a professional trainer and speaker with over 25 years practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.

Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to guide business owners on how to take back control of their digital communications and become the most trusted brand in their chosen markets.

Pascal's website : https://pascalfintoni.com/channel/the-content-marketing-studio/

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Starving your fears to build a strong personal brand, with Andy Storch

Mon, 09 Mar 2020 06:00:00 +0100

Personal branding is often badly misunderstood or taken out of context. Similarly, people think of influencers as driving fancy cars and getting freebies. If that’s your perception then you’re probably missing out.

Andy Storch is what I’d call a nano influencer or micro famous. He’s very visible online and to a very small audience he’s a strong authority and his business reflects that and in this episode he’s going to unpack it all for you.

Andy's website : https://www.andystorch.com/

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How the best investment is looking after your people, with Diana Tower

Mon, 02 Mar 2020 05:30:00 +0100

Online communities are nothing new but, but if that online community is at the heart of your business then you need to look after your people. The fact is, if you’ve built a strong following and you provide a community for them, you’re probably going to be a busy person already. You wouldn’t invite people to dinner and then not look after them and smart people know that a strong online community needs a strong community manager.

This week’s guest is Diana Tower and she lives and breaths hiring and supporting killer community managers.

About Diana

She has advised and worked with top entrepreneurs like New York Times bestselling author Ramit Sethi, Media & PR Specialist Selena Soo, and Carrie Green, the founder of the Female Entrepreneur Association.

Diana has shared her strategic insights from the stage of Retain Live 2019, hosted workshops for Digital Marketer and Teachable, and has been featured in major publications & podcasts such as Forbes, Growth Lab, Super Fast Business podcast, Active Campaign and more.

Diana's webiste : https://www.dianatower.com

Breaking free from referrals with reliable sales funnels, with Faye Morgan

Mon, 24 Feb 2020 05:30:00 +0100

This week my guest is Faye Morgan. Faye’s business is all about helping business owners break out the limitations of referrals and build funnels on Facebook and Instagram which reliably drive new business.

This episode was a treat for me and I hope you like it too.

About Faye

An experienced Social Media Marketer specialising in building Messenger bots & Facebook/Instagram ads. Anyone can run Facebook ads, but producing a highly-targeted, well-designed creative campaign with impact is a skill – and that’s the expertise I bring. Adding a chatbot brings another level to help achieve maximum ROI.

Alongside my agency, I also run an online digital course to enable your business to thrive on Instagram and a membership to supercharge your endeavours on Facebook and Instagram both organic and paid.

Faye's website : 365daysocial.com

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Building your video marketing confidence, with Brian Fanzo

Mon, 17 Feb 2020 05:45:00 +0100

If content is king then video is the Emperor. Many of us will admit that video is probably the most important media online but for most of us it’s just really scary. Those of us who procrastinate with video think we have good reasons. The sound’s just not good enough, poor lighting, waiting for a new camera. That’s all before we even start thinking about the emotional reasons it’s difficult. This week my guest is Brian Fanzo and he’s probably one of the most prolific content marketers on the Planet and he’s going help you - and me ‘Press the Damn Button.’ If the thought of video marketing leaves you in a cold sweat then this is the episode for you.

About Brian Fanzo

Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.

Brian has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. His followers on social media and podcast downloads rank in the hundreds of thousands, resulting in Brian being an influencer for 19 of the Fortune 100 companies.

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Superstar sales strategies you can use right now, with Victoria Fleming

Mon, 10 Feb 2020 05:45:00 +0100

Your business is only as good as your ability to connect your value with the people who need that value. Yes - we’re talking about selling. This week on the show I’m joined by sales trainer to the stars , Victoria Fleming. Victoria walks us through a few things we can all do to instantly raise our sales game.

About Victoria

Victoria is an energetic speaker, maverick sales consultant and Fellow of the Institute of Sales Managers. Drawing on years of experience delivering against multi million pound targets from the top of high turnover organisations, she now offers innovative sales approaches that deliver tangible results to Sales Leaders and Entrepreneurs. As an expert trainer she has trained sales teams for world-renowned global corporations, including retail giants, membership organisations, and major technology companies - both internationally and here in the UK.

With a specialist interest in supporting entrepreneurs she loves to burst open the secrets she has learned, but more importantly, helps people to love to sell and to take pride in their selling. No double-glazing-double-talk, no Apprentice-style bluster.

She also enjoys wearing fabulous shoes, drinking coffee and pirate jokes!

Victoria's Website : http://bit.ly/ProductsandPackaging

Leveling up your personal brand on Instagram, with Lauren Davis

Mon, 03 Feb 2020 06:15:00 +0100

Personal branding is really important for the online entrepreneur. Maintaining your visibility, letting people know who you are and what you do are foundational to any kind of business success.

In this episode I’m joined again by Lauren Davis. Lauren was a guest about a year ago and is the winner of the most downloaded episode of 2019. Lauren is my go to Instagram advisor and in this episode she breaks down exactly what you need to do to make Instagram start working for you.

Laurens website : https://laurendaviscreative.com/

Lauren is on Instagram @ldaviscreative

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How to get started on finding your niche, with Amy Caiger

Mon, 27 Jan 2020 05:45:00 +0100

Who are you and what do you do? It’s a question that can trigger a mental tailspin. If you struggle to stand out then maybe you need to think about picking a niche.

It’s hard to be everyone’s favourite and niching down can trigger a lot of doubt, anxiety and resistance.

This week my guest is Amy Caiger and Amy helps business owners work through the process of working out who they want to be and who they’re for.

About Amy Caiger

I’m Amy and I’ve worked in marketing for over 15 years, working with large public facing organisations where brands are very important as they have a rep to protect (and staff to get on the same page!), and small businesses who want to be heard above the noise but don’t know where to start.

Numerous campaigns, projects and programmes later I now help solopreneurs get clear on their niche. Helping them stand out from the crowd and attract more A-list clients.

Whatever stage you’re at with your business, I’m here to help you clear the confusion, get you confident with your business and take your business to the next level.

amycaiger.com & @amycaigerbiz

Your competition isn't who you think it is, with David Bain.

Mon, 13 Jan 2020 05:00:00 +0100

There are a lot of things you can do to build your business online. Virtual summits, email marketing, live streaming, podcasting, write a book or a youtube channel. If you try and do it all - you’ll be bad at it all. This week on the podcast my guest is David Bain - and over the last fifteen years, he’s done it all and got good at it.

In this episode, he shares his journey and his perspective on how you can build skills in one platform which logically leads to the next and over time, allows you to do much more, much better.

David's website : marketingnowbook.com

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Writing great quality content without the pain, with Helen Pollock

Mon, 23 Dec 2019 06:30:00 +0100

At the very heart of digital marketing is content and for a lot people this presents a challenge. We might be very good at our technical or creative niche but without consistently creating our own new content it’s going to be hard for us to build the kind of audience we need to stand out and really build a business we love, full of options and choice.

This week my guest is Helen Pollock who runs the content doc. Helen’s business is all about helping people like you and me get our content mojo back on.

About Helen Pollock

Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies and Plumb Center, Helen’s passion is writing lively and engaging copy about…well…just about anything.

Now, Helen has transitioned to helping business people to write better. She ghostwrites business books and also content like blog posts and articles. Coaching people to write better copy, from a blog post to a book, is something Helen is incredibly committed to. She believes that everyone can become a better writer and that creating a simple framework for content creation is the key to great business writing. If Helen had to sum herself up in three words, they would be as follows: writer, feeder, fighter. Ask her about that!

Here’s the link to the Content Structure Buster mini-course landing page:

https://thecontentdoc.com/go/the-lead-engine-podcast/

Here’s the link to the I Just Don’t Know Where To Start e-book:

https://thecontentdoc.com/go/get-your-non-fiction-book-written/

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Why great email marketing can save lives, with Tom Kulzer

Mon, 16 Dec 2019 05:15:00 +0100

This week my guest is Tom Kulzer. Tom founded Aweber at the age of 21 and in this episode he shares his story from 90’s email marketing pioneer right through to the current day. He literally invented the email autoresponder and I think he might be a better snowboarder than me. Both of those are things you might love - or hate. Frankly - I love them both.

About Tom Kulzer

Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organisation that has enabled over one million customers to grow their businesses, all without public or venture funding.

Tom laid the foundation for AWeber while working at a computer hardware firm in the mid-1990s, where he realised sales prospects were falling through the cracks due to lack of proper follow up. By automating the delivery of personalised follow up emails to prospects, sales associates had additional time to spend pursuing new prospects.

Tom's website : aweber.com

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Building an 'all you can eat' empire, with Ka Kei Ho

Mon, 09 Dec 2019 05:45:00 +0100

Ka Kei Ho wanted to build a business he could scale with his girlfriend and Kapa99 was born. There are lots of ways to grow any business and Ka Kei chose not to grow his the same way as everyone else.

About Ka Kei Ho

Ka Kei Ho is the founder of Kapa99 which offers unlimited graphic design help with a free 15 day trial. He considers himself an Entrepreneur all day and his goal is to help other entrepreneurs and agencies find time for more important things than day to day graphic design tasks, his focus at Kapa99 is to save time, money and frustration to his clients every single day.

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Building awareness and your authority through a live event, with BizPaul

Mon, 02 Dec 2019 05:45:00 +0100

BizPaul, aka Paul Ince runs a digital agency called Like Mind Media - and yeah - they’re pretty good. But that’s not what makes Paul stand out. Paul and his agency decided to market their own business a little differently, hosting a marketing conference which put them at the centre of a network which now drives virtually all their new business.

Pauls website : https://www.likemind.media/

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Serving an audience as a catalyst for growth, with Sagi Schreiber

Mon, 25 Nov 2019 05:00:00 +0100

Sagi Schreiber is a designer and entrepreneur based in Israel who has embraced the concept of multiple streams of revenue. Where most designers are satisfied by trading time for money Sagi runs events, an online community, online courses and in person consulting and workshops alongside his high end design services. Sagi is an impressive guy who I loved meeting. I hope you love him too.

Sagi's website : http://sagishrieber.com/

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Building recurring revenue and niching into a graphic design business, with Claire Jenks

Mon, 18 Nov 2019 06:00:00 +0100

In his 2015 book ‘ the automatic customer’ John Warrillo puts forward that you can create recurring revenue on a subscription basis - no matter what business or industry you’re in. In the graphic design space the some have taken the stack them high and sell them cheap approach with businesses like design pickle but todays guests Claire Jenks has taken a different approach and done some genuine innovation.

About Claire Jenks

Claire Jenks is a graphic designer and visual branding specialist, working with national and international clients. Claire helps businesses reconnect with their brand identity and create visually stand out content with the aim to provide more value to their current audience and help them attract more customers and fans through consistency and confidence. Claire has become well known for her approach of getting to know her client's businesses inside and out, resulting in business growth. She’s the creator of the “Set Sail with Canva” series and writer of the popular “Studio Stories” blog

Claire's website : http://clairejenks.co.uk/

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Why build to sell could be the worst plan ever, with Mike Morrison

Mon, 11 Nov 2019 06:00:00 +0100

If you ever heard anyone criticise a "lifestyle" business or saw it as a negative then then you will love this episode. Listen in and find out how a simple idea, well executed can literally change your life.

Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities.

With over 15 years’ experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com; and has been the driving force behind a multitude of 6 and 7 figure membership businesses.

He’s the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine.

Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement.

The Membership Guys : https://www.themembershipguys.com/

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How we hacked the old web designers business model, with Lyndsay Cambridge & Martin Huntbach

Mon, 04 Nov 2019 05:00:00 +0100

My guests this week are Martin Huntbach and Lyndsay Cambridge and together they form, not only a couple but the business duo - Jammy Digital. Martin and Lyndsay have taken one of the most traditional elements of the digital marketing mix and shaken it up, releasing some really interesting innovation in what’s often a very old school business model.

About Jammy Digital

Martin and Lyndsay run Jammy Digital, a WordPress web design agency in the UK.

They help personal brands & small business owners to make their mark online.

As well as building websites for some of the UK’s biggest names in the marketing space, Martin and Lyndsay also run an online membership community where they teach people how to build their own highly successful website and increase their reach online.

The Jammy Digital Website : JammyDigital.com/win

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How knowledge provides the sharpest edge, with Ryan Sprance

Mon, 28 Oct 2019 04:45:00 +0100

Ryan runs 'The Stylish Man' as well as his own specialist digital agency in New Jersey and in this episode we talk about how he got started, what drove him to specialise as he did and how the competitive advantages of niching continue to power the business.

About Ryan Sprance

Ryan Sprance is the Founder & Chief Strategist of Kaihatsu Media, a digital media agency focused on developing brand awareness and sales growth through social media, optimizing digital marketing spend, and developing Influencer Marketing programs.

He is also the Co-Founder & Managing Partner of Awestruck, a digital media agency focused on the travel, tourism, hospitality and entertainment verticals.

You can find out more about them at: https://kaihatsumedia.com/ and on Instagram @ryansprance

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How we discovered Atomic power, with Andrew & Pete

Mon, 21 Oct 2019 03:15:00 +0100

This week on the podcast It’s my pleasure to bring you the notorious Andrew Pickering and Peter Garland. Regular listeners will be very familiar with references to Atomic and Atomicon. Andrew and Pete are the founders of the Atomic and the Atomicon marketing conference which happens again next spring and they also run the Atomic marketing community as well as writing books, regular keynote speaking around the world and running a hilariously insightful youtube channel.

About Andrew & Pete

Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money. They have a weekly YouTube show and run one of the UK's leading marketing membership community, called ATOMIC. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'. As the authors of two hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote international conferences such as Social Media Marketing World and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. They are ranked in the the top 100 digital marketers in the world and host one of the Europe's largest small business growth conferences, ATOMICON happening in Newcastle-upon-Tyne.

You can find out more about them at: www.andrewandpete.com

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The little voice keeping you from your dreams, with Clare Josa

Mon, 14 Oct 2019 02:00:00 +0100

Clare Josa might not fit the profile of an obvious amplify guest but you’ll very quickly find out why I wanted to have her on the show. If you’re one of the 95% that encounter imposter syndrome on a semi regular basis then get ready for some serious revelations.

About Clare

Clare mentors business leaders to help them to ditch Imposter Syndrome and to clear their self-imposed glass ceilings.

She is the author of seven books and speaks internationally on how to change the world by changing yourself.

Originally a Mechanical Engineer, Clare became an NLP Trainer in 2003, specialising in the psychology and neuroscience of peak performance.

As a certified yoga & meditation teacher (and the author of two books on meditation & mindfulness), her clients love the way she blends demystified ancient wisdom with her inner engineer's common sense and her expertise in psychology and neuroscience to help them create breakthroughs in minutes, not months.

http://www.clarejosa.com

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Knowing when to adapt or start over again, with Jenny & Greger Hillman

Mon, 07 Oct 2019 01:45:00 +0100

This week my guests are Greger and Jenny Hillman. Greger and Jenny Hillman are based in Sweden and work with Swedish speaking business owners around the world to help them build and grow their businesses online in a private membership website. Business is booming for them now - but it wasn’t always like that.

About the Hillmans'

Jenny & Greger are married, they’ve got kids, a house and all that good stuff. Until a few years ago they ran a successful Web Agency in Sweden. However, after nearly getting burned out they realised something had to change.

In 2017 they founded HillmanAcademy.se, a Swedish membership website for business owners and entrepreneurs who wants to work smarter and level up their business online…

They went from having client work to teaching and supporting their members on topics like how to setup ad campaigns, building funnels, developing websites, doing SEO and so on.

The membership model is far less stressful but offers different kind of challenges which you can hear all about in this episode.

Hillman Academy: https://hillmanacademy.se

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Are you selling vitamins when your clients want painkillers?, with Rob Da Costa

Sun, 29 Sep 2019 21:19:00 +0100

Rob Da Costa work with agencies to break through the problem of ‘ if you do what you’ve always done - you’ll get what you always got. This was a fascinating interview and I’m really excited to share it with you.

About Rob

Rob is a business coach, mentor and trainer that works with creative agencies to help them grow in a sustainable & profitable way. Prior to that he started, grew and sold his own successful marketing agency. Since starting Da Costa Coaching in 2007 he has helped over 250 agencies including Digital, PR, Design, Web development, and full-service marketing agencies. Today he provides face to face and skype coaching, classroom based training and online learning programmes.

Rob's Website: https://www.dacostacoaching.co.uk

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Super tight niching with a product focus, with Mark Asquith

Sun, 22 Sep 2019 21:27:00 +0100

Mark Asquith from Rebel base media is known around the world as ‘the podcast guy’ in this episode you’re about to find out why and also that this wasn't also the case. Listen in as Mark takes us on his business journey and what it takes to keep your team lean and still charge ahead.

About Mark.

Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005.

Billed as the U.K. podcast expert, Mark is CEO & co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Poductivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios.

Links and mentions

https://rebelbasemedia.io/

https://www.captivate.fm

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How to bootstrap a web agency the right way, with Kyle Van Deusen

Sun, 15 Sep 2019 21:59:00 +0100

Kyle Van Deusen is based in Texas and as you’ll discover - he doesn’t mess about. He’s very quickly built a really successful business and in this episode he generously shares what he’s done and how he’s done it.

Kyle is a father of three, a husband, the owner of OGAL Web Design, and co-host at The Admin Bar. After spending more than 15 years in the graphic design field, and acquiring a degree in business, he launched his agency in 2017 to help small businesses compete online and give himself the freedom to create his own destiny.

Kyles site : https://ogalweb.com

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How to embrace imperfection and build a content powerhouse, with Nicole Osborne

Tue, 10 Sep 2019 00:55:00 +0100

Nicole Osborne runs Lolipop social based in London and in this episode she unpacks her business for me and explains - finally - why I keep seeing her with a giant cardboard David Hasslehoff.

About Nicole

Originally from Eastern Germany, Nicole Osborne is a personal brand and social media coach helping small business owners get sweeter marketing results with her new 1:1 coaching programme Wunderstars.

Nicole helps entrepreneurs to increase their visibility on social media with stand-out personal branding and engaging content marketing. Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media agencies and tech start-ups.

Nicole is a co-founder of GoWithThePro an online membership group which helps social media and digital marketing freelancers to grow their businesses.

Links and mentions

https://www.youtube.com/c/NicoleOsborne

https://www.linkedin.com/in/nicoleosborne1

https://lollipopsocial.co.uk/the-sugar-rush

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Serving the world with my amazing FOMO powers, with May King Tsang

Mon, 02 Sep 2019 00:50:07 +0100

May King’s stock in trade is FOMO or the fear of missing out. She crafts FOMO for event organisers such as conferences and events. It sounds like a weird job - and that’s because it is. As you’ll find out, though, for her clients, it’s a super valuable service. About May King FOMO Creator and Social Media Correspondent May King Tsang made her UK debut at #ATOMICON19: Andrew and Pete’s sell out conference in Newcastle. Her role was to Live Tweet, and broadcast live on Facebook and Instagram all from her smartphone! She then has since been sought after throughout the UK a where she has been helping hashtags to trend and has been a live reporter of summits, workshops and conferences in Dublin, Derby, Manchester and Birmingham, both on IGTV (Instagram), Facebook Live and Twitter Live. May King has been Live Tweeting professionally for many years helping conferences, fesTEAvals and workshops trend with their hashtags in Australia and the UK and you’ll mainly find her tweeting at @maykingtea. Visit the show website at www.bobgentle.com Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

How to give your hot content the best chance of success, with Natalie Hailey

Mon, 26 Aug 2019 00:45:14 +0100

Content marketing is a ton of work. Making it work and being consistent is really hard and the secret to unlocking it sustainably is repurposing. Natalie Hailey runs content & repurposing agency ‘Hot Content’. In this episode she shares her journey and what makes her business work. About Natalie Natalie works with business owners and entrepreneurs all over the world who podcast or produce video to MAKE THEIR CONTENT HAPPEN! Taking the initial piece of content she takes the pressure off content creators, handling the entire publishing, promotion and repurposing process to help them produce top quality content consistently and grow their audience. Links and mentions : Natalie’s website : https://www.hotcontent.co.uk/ Visit the show website at www.bobgentle.com Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Power up your business with better quality clients, with Brent Weaver

Sun, 18 Aug 2019 23:50:07 +0100

Brent Weaver has built, run and sold digital agencies and now runs UGurus where he works with digital agency owners around the world helping them learn to sell better quality projects. I’ve been following Brent for years so it was a real treat to spend some time with him. In business you fall or you stand based largely on your ability to sell. Most of us sadly suck at sales and those of us that don’t often end up selling the wrong things. Buckle up for a sales masterclass. About Brent. Brent Weaver leads the vision for UGURUS, a business school for digital agencies. He creates educational programs that help agency owners work on their business to drive additional revenues, increase profits, and create freedom in their life. He built his first website at 15, and created his first web-design business at 17. That company grew into a successful, 14-person web agency that was acquired in 2012. Since then, Brent has helped thousands of other digital agencies master business skills. Brents Website : http://www.ugurus.com/ ------- Visit the show website at www.bobgentle.com Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ Please take a second to rate this show in iTunes. It will mean a lot to me.

How to discover your own 'in demand' niche service, with Amy Woods

Sun, 11 Aug 2019 23:05:10 +0100

This week my guest is Amy Woods from Content 10X. Amy started her business just two years ago and in this episode she shares the story of how that happened, what she’s doing now and her plans for growth. Amy has achieved in a couple of years what other take a decade to pull off. About Amy Woods Amy Woods is an expert in content repurposing and the founder of Content 10x. She helps online content creators grow their audience by maximizing their return on every piece of content that they create. Content 10x provide content repurposing services to podcasters, video content creators and bloggers. Amy is also the host of The Content 10x Podcast, where she teaches all that you need to know about repurposing your content! Amy lives in Manchester, England and before setting up as an entrepreneur she spent 13 years as a management consultant, working on post-M&A restructuring for Fortune 500 companies. Links and mentions : Amy’s website : https://www.content10x.com/ ------- Visit the show website at www.bobgentle.com Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ Please take a second to rate this show in iTunes. It will mean a lot to me.

How to make influencer marketing work for your agency, with Amy & Caitlin

Sun, 04 Aug 2019 23:50:12 +0100

Amy Tischler and Caitlin Jenkins run Simply Social in SantaFe New Mexico. When I met them last year I had a feeling they were doing something unusual in their business and I was really keen to dig a little deeper. They really didn’t disappoint. If you thought “influencer marketing’ was just for the kids then you’ll enjoy this episode. About Amy & Caitlin Simply Social Media™ is a Santa Fe, New Mexico based social media marketing agency formed in 2014 by Caitlin E. Jenkins and Amy Tischler. We create community, connection and conversation through influencer & social media marketing. Simply Social Media : https://www.simplysocialmedianm.com/ Visit the show website at www.bobgentle.com Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

How to launch a new agency the right way, with Brandon Birkmayer

Sun, 28 Jul 2019 23:15:21 +0100

Brandon Birkmayer is pretty new to building his own agency business and his personal brand but he’s charging really hard and a great role model for just getting it done. He’s worked in agencies on some really big accounts and in this episode he takes me through how he’s finally going it alone. About Brandon Brandon Birkmeyer is a seasoned marketing strategist, an up-and-coming writer, author, speaker, podcaster, and business coach who works with entrepreneurs and small business owners to help them build brands that matter and businesses that thrive. Brandon has advised and directed brand strategy for top FORTUNE 100 companies including Walmart, Apple, Wells Fargo, and Coca-Cola. In 2018, he launched Brandon Brands, a marketing consulting firm based in Los Angeles, California. He also produces and hosts a branding and marketing show called "Brands On Brands On Brands" which relaunched last week as a "new and noteworthy" business and marketing podcast on iTunes. Links and mentions : Brandon's website : https://www.brandonbrands.com/ Visit the show website at www.bobgentle.com Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

What are you the best in the world at?, with Tom Martin

Sun, 21 Jul 2019 23:35:14 +0100

What are you the best at - I mean the very best at? This is the question that’s Driven Tom Martin to discover a very specific and profitable niche market for his most valuable and marketable skills. About Tom For the last seven years Tom Martin has been running the YouTube channels of some of the world's biggest TV brands and some of the world's largest media companies. Links and mentions : Tom’s website : http://channelfuel.co Visit the show website at www.bobgentle.com Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Build a powerful personal brand with what makes you angry, with Mike Kim

Sun, 14 Jul 2019 23:30:07 +0100

"Marketing isn't about closing a sale - it's about opening a relationship". Mike Kim is a podcaster, educator, marketer, coach and a consultant and is also one of the smartest and funniest guys I know. In this episode Mike shares what makes his business work and you’ll quickly find out why he’s my go to podcaster. Links and mentions : Mike’s website : https://mikekim.com/ Visit the show website at www.bobgentle.com Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.