<![CDATA[Apprising the Poqcast]]>e6d386c5-c7f1-551d-a752-e4a800121d9bMon, 29 Sep 2025 07:30:15 +0000Captivate.fmPoqhttps://artwork.captivate.fm/f46b497d-79d0-425d-83bd-22675dee11ff/FyksuaONx0De7EM-63avCzA8.pngApprising the PoqcastPoqPoqDiscussion, tips and tactics for retailers considering a native app strategy for their business. Join us and a host of experts from the poq community including retailers and tech partners for passionate conversation and stats that are too good to miss. To find out more about poq visit https://poqcommerce.com/ and to register for Apprising: Mobile to the Max visit https://poqcommerce.com/event/apprising-2023-mobile-to-the-max/ https://apprising-the-poqcast.captivate.fmfalseepisodicnopodcastGetting Ready for Peak: Unlocking Retail Success with Digital Experience Analytics, with Kirsty Champion, Director of Customer Success at ContentsquareGetting Ready for Peak: Unlocking Retail Success with Digital Experience Analytics, with Kirsty Champion, Director of Customer Success at ContentsquareIn this episode if Apprising, a podcast from poq, Kirsty Champion joins us to talk all about preparing for peak trading season—those critical windows when performance, speed, and seamless experiences matter most. We’ll explore how behavioural data helps eliminate guesswork, drive personalisation, and ensure every second counts. From site speed to mobile UX to the KPIs that matter most, this episode will help retailers understand what it really takes to get ready for peak and win customer loyalty.

]]>In this episode if Apprising, a podcast from poq, Kirsty Champion joins us to talk all about preparing for peak trading season—those critical windows when performance, speed, and seamless experiences matter most. We’ll explore how behavioural data helps eliminate guesswork, drive personalisation, and ensure every second counts. From site speed to mobile UX to the KPIs that matter most, this episode will help retailers understand what it really takes to get ready for peak and win customer loyalty.

]]>fdf94af2-e0d1-45a5-9680-d69517898504Mon, 29 Sep 2025 08:30:00 +010043:52falsefull1616Transforming Retail Engagement with Digital Reciepts: With Edward Drax, Managing Director of YocudaTransforming Retail Engagement with Digital Reciepts: With Edward Drax, Managing Director of YocudaIn this episode of the Poqcast, Melissa Law, VP of Global Marketing at poq, sits down with Edward Drax, Managing Director of Yocuda, to unpack the transformative power of digital receipt technology in modern retail. Dive deep into a conversation that goes far beyond simple transaction records and explores how digital solutions are reshaping customer experiences, driving sustainability, and creating unprecedented opportunities for retailer-customer connections.

He describes how digital receipts offered online coupons to store customers,  increasing multi-channel customers by 40% and a retailer linking 2 million transactions monthly. Edward discusses the high engagement rates of digital receipts, with open rates of 75-80% and click-through rates higher than average marketing emails. 

Edward shares fascinating insights from Yocuda's journey, revealing how digital receipts have evolved from a novel concept to a critical tool for customer identification, engagement, and personalization. Learn about groundbreaking case studies where retailers have dramatically improved multi-channel customer behavior, increased loyalty program sign-ups, and gained unprecedented insights into in-store transactions.

Whether you're a retail professional, technology enthusiast, or simply curious about the future of shopping experiences, prepare to be inspired by a vision of retail that is more personalized, sustainable, and connected than ever before.

Listen here or on your favorite podcast platform by searching poq

]]>In this episode of the Poqcast, Melissa Law, VP of Global Marketing at poq, sits down with Edward Drax, Managing Director of Yocuda, to unpack the transformative power of digital receipt technology in modern retail. Dive deep into a conversation that goes far beyond simple transaction records and explores how digital solutions are reshaping customer experiences, driving sustainability, and creating unprecedented opportunities for retailer-customer connections.

He describes how digital receipts offered online coupons to store customers,  increasing multi-channel customers by 40% and a retailer linking 2 million transactions monthly. Edward discusses the high engagement rates of digital receipts, with open rates of 75-80% and click-through rates higher than average marketing emails. 

Edward shares fascinating insights from Yocuda's journey, revealing how digital receipts have evolved from a novel concept to a critical tool for customer identification, engagement, and personalization. Learn about groundbreaking case studies where retailers have dramatically improved multi-channel customer behavior, increased loyalty program sign-ups, and gained unprecedented insights into in-store transactions.

Whether you're a retail professional, technology enthusiast, or simply curious about the future of shopping experiences, prepare to be inspired by a vision of retail that is more personalized, sustainable, and connected than ever before.

Listen here or on your favorite podcast platform by searching poq

]]>74eb4a82-a488-4505-b7b5-9d259f812b85Tue, 15 Jul 2025 12:00:00 +010043:09falsefull1515Inspiring Social-First Shopping with AI: with Alex Vaidya, Co-Founder and CEO of StoryStreamInspiring Social-First Shopping with AI: with Alex Vaidya, Co-Founder and CEO of StoryStreamBrands face a critical challenge in today’s digital infrastructure: transforming fleeting social media attention into meaningful customer relationships and sales. 

In this episode, Melissa Law, VP of Global Marketing at poq, and Alex Vaidya, co-founder and CEO of StoryStream, discuss how global brands can optimize their website and app experiences to double conversion rates from social media. He highlighted that 83% of Gen Z product discovery starts on TikTok or Instagram, but social traffic performs three and a half times worse than other channels. StoryStream bridges the experience gap by integrating shoppable video, UGC galleries, and AI recommendations. 

Working with major brands like Lululemon, John Lewis, and Porsche, Alex emphasises the value of the potential for AI to generate content and influence consumer behaviour, sharing his thoughts on the potential for AI to become a personal operating system, coexisting with human-created content and expertise.

Ready to create an immersive, social-first shopping experience? Tune in for actionable advice and expert insights on capturing consumers’ attention, building trust through authentic storytelling and increasing conversion rates.

Listen here or on your favorite podcast platform by searching poq.

]]>Brands face a critical challenge in today’s digital infrastructure: transforming fleeting social media attention into meaningful customer relationships and sales. 

In this episode, Melissa Law, VP of Global Marketing at poq, and Alex Vaidya, co-founder and CEO of StoryStream, discuss how global brands can optimize their website and app experiences to double conversion rates from social media. He highlighted that 83% of Gen Z product discovery starts on TikTok or Instagram, but social traffic performs three and a half times worse than other channels. StoryStream bridges the experience gap by integrating shoppable video, UGC galleries, and AI recommendations. 

Working with major brands like Lululemon, John Lewis, and Porsche, Alex emphasises the value of the potential for AI to generate content and influence consumer behaviour, sharing his thoughts on the potential for AI to become a personal operating system, coexisting with human-created content and expertise.

Ready to create an immersive, social-first shopping experience? Tune in for actionable advice and expert insights on capturing consumers’ attention, building trust through authentic storytelling and increasing conversion rates.

Listen here or on your favorite podcast platform by searching poq.

]]>1347409a-6455-4919-8e1e-95a9a44b5be8Tue, 17 Jun 2025 12:00:00 +010045:23falsefull1414Turn One Time Shoppers Into Customers For Life: with Tom Clarke, Head of Sales at YotpoTurn One Time Shoppers Into Customers For Life: with Tom Clarke, Head of Sales at YotpoAhead of the Apprising event, Melissa Law interviews Tom Clarke, Head of Sales at Yotpo, a leading e-commerce retention marketing platform. Founded in 2007, Yotpo has evolved from a review-based service into a comprehensive platform for loyalty, referrals, UGC, email, and SMS subscriptions. Tom highlights why retention marketing is more crucial than ever, especially with rising customer acquisition costs, and shares insights from a survey revealing only 15% of brands have a formal retention strategy.

In this episode, Tom and Melissa discuss key strategies for boosting customer loyalty, including the importance of experiential and non-monetary benefits in loyalty programs, integrating digital and physical touchpoints, and effectively promoting programs to drive engagement. Tom emphasizes the value of leveraging metrics like customer lifetime value, recency, and frequency to measure success and shares examples like AC Milan’s rapid adoption of a loyalty program, which secured 5,000 sign-ups in five days.

Looking to redefine your retention strategy? Tune in for actionable advice and expert insights on building programs that foster long-term customer relationships.

Listen here or on your favorite podcast platform by searching poq.

]]>Ahead of the Apprising event, Melissa Law interviews Tom Clarke, Head of Sales at Yotpo, a leading e-commerce retention marketing platform. Founded in 2007, Yotpo has evolved from a review-based service into a comprehensive platform for loyalty, referrals, UGC, email, and SMS subscriptions. Tom highlights why retention marketing is more crucial than ever, especially with rising customer acquisition costs, and shares insights from a survey revealing only 15% of brands have a formal retention strategy.

In this episode, Tom and Melissa discuss key strategies for boosting customer loyalty, including the importance of experiential and non-monetary benefits in loyalty programs, integrating digital and physical touchpoints, and effectively promoting programs to drive engagement. Tom emphasizes the value of leveraging metrics like customer lifetime value, recency, and frequency to measure success and shares examples like AC Milan’s rapid adoption of a loyalty program, which secured 5,000 sign-ups in five days.

Looking to redefine your retention strategy? Tune in for actionable advice and expert insights on building programs that foster long-term customer relationships.

Listen here or on your favorite podcast platform by searching poq.

]]>46f70b25-7fc6-43d3-9475-f4a96e79fbb0Tue, 21 Jan 2025 15:30:00 +010030:43falsefull1313Design the Loyalty Program of Your Dreams, with Michelle Ellicot-Taylor, Global Head of Partnerships, and Sheila Power, Chief Sales OfficerDesign the Loyalty Program of Your Dreams, with Michelle Ellicot-Taylor, Global Head of Partnerships, and Sheila Power, Chief Sales OfficerJust before launching their gamechanging Timi AI solution, poq welcomed Michelle Ellicot-Taylor, Global Head of Partnerships, and Sheila Power, Chief Sales Officer at Antavo Loyalty Cloud onto Apprising the podcast. Together, they unpacked the art and science of designing a loyalty program that captivates customers and drives engagement.

In this episode Michelle and Sheila share their expertise on crafting loyalty strategies that resonate. From leveraging data to create personalized experiences to implementing gamification and fostering emotional connections, the discussion offers actionable insights for retailers and marketers alike. They also explore how aligning loyalty programs with brand values can create lasting customer relationships.

If you're looking to redefine your approach to customer loyalty and retention, this episode provides inspiration and expert advice to help you design the loyalty program of your dreams.

]]>Just before launching their gamechanging Timi AI solution, poq welcomed Michelle Ellicot-Taylor, Global Head of Partnerships, and Sheila Power, Chief Sales Officer at Antavo Loyalty Cloud onto Apprising the podcast. Together, they unpacked the art and science of designing a loyalty program that captivates customers and drives engagement.

In this episode Michelle and Sheila share their expertise on crafting loyalty strategies that resonate. From leveraging data to create personalized experiences to implementing gamification and fostering emotional connections, the discussion offers actionable insights for retailers and marketers alike. They also explore how aligning loyalty programs with brand values can create lasting customer relationships.

If you're looking to redefine your approach to customer loyalty and retention, this episode provides inspiration and expert advice to help you design the loyalty program of your dreams.

]]>052cdd3f-70a6-419a-ad79-e18e6d24ff04Tue, 17 Dec 2024 09:00:00 +010042:14falsefull1212Making good data-driven choices for App, with Sue Azari, eCommerce Industry Consultant at AppsFlyerMaking good data-driven choices for App, with Sue Azari, eCommerce Industry Consultant at AppsFlyerIn this episode of the Poq podcast, Melissa Law sits down with Sue Azari, an eCommerce Industry Consultant at AppsFlyer, to discuss the world of mobile app marketing.

As a leading mobile measurement partner, AppsFlyer provides attribution and user behavior insights to help brands drive success with their apps. Sue shares her expertise on the evolving app marketing landscape, highlighting key trends and best practices.

The discussion covers:

  • The role of a mobile measurement partner and how AppsFlyer helps brands optimize their app marketing
  • Strategies for driving app user acquisition and retention, including diversified marketing channels and retargeting
  • Innovative use cases for AI in streamlining creative production and campaign optimization
  • The growing importance of retail media networks for app marketers
  • The tangible benefits of using a mobile measurement platform like AppsFlyer

This episode is a must-listen for any brand looking to elevate their mobile app marketing efforts and stay ahead of the curve. Tune in to gain valuable insights from an industry expert.

]]>In this episode of the Poq podcast, Melissa Law sits down with Sue Azari, an eCommerce Industry Consultant at AppsFlyer, to discuss the world of mobile app marketing.

As a leading mobile measurement partner, AppsFlyer provides attribution and user behavior insights to help brands drive success with their apps. Sue shares her expertise on the evolving app marketing landscape, highlighting key trends and best practices.

The discussion covers:

  • The role of a mobile measurement partner and how AppsFlyer helps brands optimize their app marketing
  • Strategies for driving app user acquisition and retention, including diversified marketing channels and retargeting
  • Innovative use cases for AI in streamlining creative production and campaign optimization
  • The growing importance of retail media networks for app marketers
  • The tangible benefits of using a mobile measurement platform like AppsFlyer

This episode is a must-listen for any brand looking to elevate their mobile app marketing efforts and stay ahead of the curve. Tune in to gain valuable insights from an industry expert.

]]>1da219aa-7490-4b6d-b930-6e30a5774e55Tue, 01 Oct 2024 09:00:00 +010025:23falsefull1111"App"spiring Experiences from Australia's Gold Coast with Claire Mitchell, Founder and Natalie Peat, CEO of ECO. Modern Essentials"App"spiring Experiences from Australia's Gold Coast with Claire Mitchell, Founder and Natalie Peat, CEO of ECO. Modern EssentialsStarting and growing a direct-to-consumer essential oil business requires a commitment to authenticity, passion, and education - building relationships with customers is key. Listen to this episode to hear how ECO. Modern leverages technology to communicate with customers and took risks to pursue unique app experiences. Discover their brand journey, from local manufacturing to D2C app.

]]>Starting and growing a direct-to-consumer essential oil business requires a commitment to authenticity, passion, and education - building relationships with customers is key. Listen to this episode to hear how ECO. Modern leverages technology to communicate with customers and took risks to pursue unique app experiences. Discover their brand journey, from local manufacturing to D2C app.

]]>235b5d29-f06f-46fe-9120-598be25cc888Wed, 28 Aug 2024 09:00:00 +010035:46falsefull1010The Value of Mobile, with Monica Lawson, Senior Strategy Consultant, at Airship, creating meaningful experiences and navigating the mobile app lifecycleThe Value of Mobile, with Monica Lawson, Senior Strategy Consultant, at Airship, creating meaningful experiences and navigating the mobile app lifecycleIn this episode we chat to Helen Slaven, poq CRO and Monica Lawson, Senior Strategy Consultant, at Airship about all things App experience. Monica gives us some great insights into the latest stats, can you guess how many Apps the average person has on their smartphone? Monica shared some great assets for us to take a look at for more info, the links for which you can find here:

Activation Benchmarks Report: https://www.airship.com/resources/benchmark-report/mobile-lifecycle-benchmark-activation/ 

Engagement Benchmarks Report: https://www.airship.com/resources/benchmark-report/mobile-lifecycle-benchmarks-engagement/ 

Peak Install Retail Study: https://www.airship.com/company/press-releases/retailers-struggle-to-capture-long-term-value-from-their-peak-app-acquisition-gains/ 

Mobile App Maturity Assessment: https://maturityassessment.airship.com/ 

Masters of MAX Podcast: https://www.airship.com/resources/podcast/

]]>In this episode we chat to Helen Slaven, poq CRO and Monica Lawson, Senior Strategy Consultant, at Airship about all things App experience. Monica gives us some great insights into the latest stats, can you guess how many Apps the average person has on their smartphone? Monica shared some great assets for us to take a look at for more info, the links for which you can find here:

Activation Benchmarks Report: https://www.airship.com/resources/benchmark-report/mobile-lifecycle-benchmark-activation/ 

Engagement Benchmarks Report: https://www.airship.com/resources/benchmark-report/mobile-lifecycle-benchmarks-engagement/ 

Peak Install Retail Study: https://www.airship.com/company/press-releases/retailers-struggle-to-capture-long-term-value-from-their-peak-app-acquisition-gains/ 

Mobile App Maturity Assessment: https://maturityassessment.airship.com/ 

Masters of MAX Podcast: https://www.airship.com/resources/podcast/

]]>fc2f74bc-620b-4427-972e-d2cf405cd73cWed, 15 May 2024 06:30:00 +010042:54falsefull99Transforming Marketing Experiences, with Jacques Prothon, the Founder and CEO, at OdicciTransforming Marketing Experiences, with Jacques Prothon, the Founder and CEO, at OdicciThis episode we were joined by Jacques Prothon, the Founder and CEO of Odicci. We delve into a fascinating conversation of how brands can leverage those micro moments that consumers experience everyday to engage audiences, collect declared data and increase conversions.

]]>This episode we were joined by Jacques Prothon, the Founder and CEO of Odicci. We delve into a fascinating conversation of how brands can leverage those micro moments that consumers experience everyday to engage audiences, collect declared data and increase conversions.

]]>692ee90d-6318-41ca-b494-67ae451ddbd5Thu, 09 May 2024 09:00:00 +010039:53falsefull88The Value of personalisation in E-commerce, with Sarah McVittie, Co-founder, at Dressipi, driving positive step-change in retail.The Value of personalisation in E-commerce, with Sarah McVittie, Co-founder, at Dressipi, driving positive step-change in retail.In this episode we talk to Sarah McVittie, the Co-founder of Dressipi. Just when the topic of AI in retail is really hotting up, we discover why and how Dressipi has been leveraging it in their platform for over 10 years, to deliver real step changes for customer engagement.

]]>In this episode we talk to Sarah McVittie, the Co-founder of Dressipi. Just when the topic of AI in retail is really hotting up, we discover why and how Dressipi has been leveraging it in their platform for over 10 years, to deliver real step changes for customer engagement.

]]>6e638dbc-1db7-4adf-8736-f54abe255588Wed, 01 May 2024 09:00:00 +010042:39falsefull77Selling socially, with Arup Ghose, Head of Social Commerce EMEA, BazaarvoiceSelling socially, with Arup Ghose, Head of Social Commerce EMEA, BazaarvoiceIn this episode we discuss the power of Social Commerce with Arup Ghose from Bazaarvoice. We touch on key KPI metrics and examples of those brands doing it really well.

]]>In this episode we discuss the power of Social Commerce with Arup Ghose from Bazaarvoice. We touch on key KPI metrics and examples of those brands doing it really well.

]]>4e4ead6b-6342-4998-add5-f3af27a2dc41Fri, 23 Jun 2023 09:45:00 +010027:46falsefull66Why Video Commerce in App? with Sophie Abrahamsson from BambuserWhy Video Commerce in App? with Sophie Abrahamsson from BambuserIn this episode Sophie Abrahamsson, President of Americas at Bambuser, talks us through why Brands and Retailers should be considering Video Commerce as part of their customer journey. Bambuser provides the world’s leading Video Commerce technology to drives sales and customer engagement, used by some of the biggest brands and retailers in the world such as Bloomingdale’s, LVMH, Clarins, and QVC. Sophie has over a decade of experience leading digital marketing and eCommerce strategies for major international retailers and brands including H&M Group, & Other Stories, and Luisaviaroma. In this episode she provides fascinating insight from her experience as both a digital marketing professional and video commerce solution provider.

]]>In this episode Sophie Abrahamsson, President of Americas at Bambuser, talks us through why Brands and Retailers should be considering Video Commerce as part of their customer journey. Bambuser provides the world’s leading Video Commerce technology to drives sales and customer engagement, used by some of the biggest brands and retailers in the world such as Bloomingdale’s, LVMH, Clarins, and QVC. Sophie has over a decade of experience leading digital marketing and eCommerce strategies for major international retailers and brands including H&M Group, & Other Stories, and Luisaviaroma. In this episode she provides fascinating insight from her experience as both a digital marketing professional and video commerce solution provider.

]]>0844c7a2-36ee-45ae-a423-8da4b00bd00eThu, 04 May 2023 13:15:00 +010043:56falsefull55Hotel Chocolat & Ometria: The road to app personalisation and driving loyalty across channelsHotel Chocolat & Ometria: The road to app personalisation and driving loyalty across channelsIn this episode Amy Harman, Head of Customer Marketing at Hotel Chocolat takes us through the journey of app personalisation and driving loyalty across channels. Brought to you in association with Ometria.

]]>In this episode Amy Harman, Head of Customer Marketing at Hotel Chocolat takes us through the journey of app personalisation and driving loyalty across channels. Brought to you in association with Ometria.

]]>022c7be8-15a3-4b87-a17a-841fe9f003d7Thu, 23 Mar 2023 13:15:00 +010019:36falsefull44Why Now? Highlights from Apprising with Revolution Beauty, Hobbycraft and Arena FlowersWhy Now? Highlights from Apprising with Revolution Beauty, Hobbycraft and Arena FlowersIn this episodes we hear Helen Slaven, poq CRO in conversation with Sally Minto, Digital Director at Revolution Beauty, Matt Louth, IT Director at Hobbycraft and John Hackett CEO at Arena Flowers.The conversations were taken from poq's recent flagship event in London, Apprising 2023: Mobile to the Max, where the guests were asked, amongst other things, why now for App.

]]>In this episodes we hear Helen Slaven, poq CRO in conversation with Sally Minto, Digital Director at Revolution Beauty, Matt Louth, IT Director at Hobbycraft and John Hackett CEO at Arena Flowers.The conversations were taken from poq's recent flagship event in London, Apprising 2023: Mobile to the Max, where the guests were asked, amongst other things, why now for App.

]]>c4eab744-e42f-48a3-a9b3-7fd2d917632aMon, 20 Feb 2023 09:00:00 +010036:28falsefull33App Purpose with SNIPES CDO Jenna Flateman PosnerApp Purpose with SNIPES CDO Jenna Flateman PosnerIn this special episode we caught up with Jenna Flateman Posner, Chief Digital officer at SNIPES, the global sneaker and streetwear retailer. Pre the NRF Retail's Big Show, we were lucky to get a chance to ask Jenna about the SNIPES App Purpose and dig quite deep into retail and tech vendor partnerships.

]]>In this special episode we caught up with Jenna Flateman Posner, Chief Digital officer at SNIPES, the global sneaker and streetwear retailer. Pre the NRF Retail's Big Show, we were lucky to get a chance to ask Jenna about the SNIPES App Purpose and dig quite deep into retail and tech vendor partnerships.

]]>2cd05c68-78a3-4e56-a752-2e831dd6617cMon, 13 Feb 2023 09:00:00 +010053:37falsefull22The Case for AppThe Case for AppIn this episode we are joined by Jay Johnston, poq CEO and Helen Slaven, poq CRO where we discuss the case for apps for retailers. Why do not all retailers have a shopping App yet? What are some of the cool things that retailers are doing with Apps at the moment? How does the metaverse fit in to an App strategy? Do you remember the sound a modem used to make? These are just some of the things discussed in this, the first episode of Apprising, the Poqcast.

]]>In this episode we are joined by Jay Johnston, poq CEO and Helen Slaven, poq CRO where we discuss the case for apps for retailers. Why do not all retailers have a shopping App yet? What are some of the cool things that retailers are doing with Apps at the moment? How does the metaverse fit in to an App strategy? Do you remember the sound a modem used to make? These are just some of the things discussed in this, the first episode of Apprising, the Poqcast.

]]>1a50d90a-8a66-4bab-a45a-e004685ad832Wed, 02 Nov 2022 11:00:00 +010034:36falsefull11