Architecture Business Club with Jon Clayton

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What is Succession Planning & Why Does It Matter with Kevin Crawford | 120

Thu, 26 Mar 2026 06:00:00 +0100

Jon Clayton hosts Architecture Business Club with guest Kevin Crawford, an architecture practice leader with 20+ years’ experience who implemented a succession plan at Crawford Architecture via a transition to employee ownership. They define succession planning as future-proofing the business, protecting legacy, and ensuring continuity if the owner retires, can’t work, or dies, noting many practices delay it until it becomes urgent. Kevin shares how waiting until his father was around 70 created pressure and highlights why planning matters for owners, families, staff career paths, valuation, and avoiding rushed sales to the wrong buyer. They discuss that succession planning applies to all firms, including sole practitioners, and stress the need to take time away from day-to-day work, use structured planning (including ideas from the book “Traction”), clarify roles, communicate a shared vision, and maintain discipline.

Today’s Guest

Kevin Crawford is an architecture practice leader with over 20 years of experience running and growing a practice, before putting a succession plan in place through a transition to employee ownership. Today, he’s the founder of Designing Success and co-founder of ASC and Pilotis, where he helps architecture practice leaders design better businesses — gaining more clarity, time and freedom, while strengthening the person behind the practice.

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Episode Highlights

00:00 Introduction

00:46 Meet Kevin Crawford

01:20 Why This Topic Now

01:40 Defining Succession Planning

02:15 Planning For Inevitability

02:49 Family Firm Backstory

03:58 New Ventures Plan From Day One

04:33 Ostrich To Eagle Mindset

05:18 Forced Change And Complexity

05:39 Most Firms Delay This

06:23 Reactive Industry Trap

06:52 Hamster Wheel Workaholism

07:27 Two Year Transition Journey

08:03 Balancing Three Stakeholders

08:29 Protecting The Legacy

08:48 Choosing Employee Ownership

09:36 Others Still Ignore It

10:18 Why Succession Matters

10:42 Time With Family Motivation

12:34 Shared Vision And Culture Shift

13:53 Risks Of Leaving It Late

15:28 Is Succession Planning Relevant To Small Firms

16:33 Buying Time To Plan

20:25 Consequences Of Ignoring It

22:36 Collaboration Over Competition

24:24 Where To Start Today

24:49 Frameworks And Reflection

26:21 Discipline And Weekly Structure

27:41 Key Takeaways

29:26 Employee Ownership Realities

30:31 Must Have Business Resource

30:51 Project Management Game Changer

32:02 Connect With Kevin

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Key Takeaways

Don't put it off — start thinking about succession planning now.

It's easy to say "I'll deal with it later," but Kevin learned the hard way that waiting too long makes everything harder. His dad was 70 before they started planning, and by then it was stressful for the whole family. Even if you're not ready to act right now, you should at least start thinking about what happens to your business when you're no longer running it.

You need to make time to work on your business, not just in it.

Kevin used to think working longer hours was the answer. He'd start at 4am and work until midnight. But that didn't help him plan for the future — it just kept him stuck on the hamster wheel. The real change came when he stepped away from the day-to-day and gave himself proper time to think. You need to block out time in your week to focus on the bigger picture, even if it's just a couple of hours on a Friday.

Succession planning matters no matter how big or small your practice is.

You might think this only applies to large firms, but Kevin says it's just as important for sole practitioners. If your business depends entirely on you, what happens if you can't work? Who looks after your projects and your clients? Having a plan in place protects you, your team, and the legacy you've built — whether you're a one-person studio or a team of twenty.

—

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Navigating Our 100+ Episodes: A Guide to Discovering Hidden Gems | 119

Thu, 12 Mar 2026 06:00:00 +0100

Jon Clayton marks Architecture Business Club’s 100+ episodes (nearing 120) and explains how new listeners can quickly find relevant content using newly added episode categories on architecturebusinessclub.com. He lists key themes including business strategy and growth, marketing and lead generation, personal brand, sales and pricing, systems and automations, mindset and wellbeing, career journeys, content/PR/podcasting, industry events, community, and team collaboration. Spotlighting the Business Strategy and Growth category, he highlights the most downloaded episode. He also recommends a lesser-known “hidden gem”, and shares his personal favourite.

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Episode Highlights

00:00 Why This Episode Exists

00:50 The Back Catalogue Problem

01:41 New Website Categories

02:03 All Episode Themes Overview

02:58 Why Categorising Matters

04:00 Business Strategy & Growth Episodes

04:16 Most Popular Business Strategy & Growth Episode

06:28 Hidden Gem in Business Strategy & Growth

08:50 Personal Favourite Of Mine

11:59 Wrap Up

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Key Takeaways

You can break big goals into smaller parts

Instead of planning your whole year at once, divide it into 90-day chunks. This makes it easier to see where you're going and change direction if you need to. It's like planning a road trip in stages rather than trying to map out everything at once.

You will make mistakes, and that's okay

When you run a business, you'll mess things up sometimes. You might waste money or make poor choices. The important thing is to learn from what went wrong and move forward. Don't be too hard on yourself about it.

You need to create urgency to get people to buy

If your service is available all the time, people will think they can buy it later and they'll forget about it. You should use special launches or limited-time offers to give people a reason to act now instead of putting it off.

—

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How To Avoid Structural Issues In Home Extensions with Sam Dean | 118

Thu, 26 Feb 2026 06:00:00 +0100

Architecture Business Club host Jon Clayton interviews structural engineer Sam Dean of Porthouse Dean about common structural design pitfalls in home extensions and how to avoid spiraling costs. They discuss ground conditions as a major uncertainty (especially clay), the influence of nearby large trees and desiccation, and the use of low-cost desktop geological reports based on British Geological Survey borehole data to flag risk. They cover ceiling downstands and why beam position is often a cost-and-aesthetics decision between homeowner, architect, and builder, with installation complexity increasing when first-floor joists run into the beam. Sam explains cantilever “rules of thumb” and how corner bifold-door cantilevers can drive up steel and foundation demands, sometimes requiring columns and large foundations due to uplift forces. They address adding an extra storey and the case for trial holes. They also highlight risks of building onto existing, undocumented steelwork from previous extensions, which can force intrusive investigation or replacement when later loft conversions are planned. Sam explains how the architectural design can affect structural costs and outlines what to expect from a good structural engineering service. They touch on AI-generated architectural information, Sam’s launch of an AI review service, and he shares the software tool his business can’t work without.

Today’s Guest

Sam Dean. He started out as a materials scientist and structural engineer, spent a year in the nuclear industry, then teamed up with his friend Chris Porthouse to start PorthouseDean structural engineering. Sam then got hooked on building business systems and automations - to cut out the boring stuff and let his team do better work. When he’s not solving process problems – he’s cycling to work, playing and watching football, or baking crusty bread and homemade pizzas.

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Episode Highlights

00:00 Introduction

00:39 Introducing Sam Dean

01:38 Managing Risk with Groundworks

03:08 The Clay Problem

04:08 Trees Near Extensions: The Hidden Foundation Cost Driver

04:30 When Is a Site Investigation Worth It? Practical Triggers

05:10 Low-Cost Desktop Geology Reports: A Smart Early Warning

05:49 Designers Missing Key Site Info (Like Trees)

06:59 Case Study: The 20m Oak That Shows Up Too Late

07:55 Using Maps + Clay Likelihood to Spot Risk Early

08:48 Removed Trees Still Matter: Clay Desiccation Explained

10:32 Ceiling Downstands vs Flush Beams: Set Expectations Early

11:33 “Where Do I Put the Beam?” Why Engineers Don’t Always Decide

12:13 Joist Direction Changes Everything (and Can Add Thousands)

13:01 Goalpost Frames & Rear Wall Openings: What’s Cost-Neutral?

14:00 Builder vs Client vs Architect: Who’s Steering the Decision?

14:37 Protecting the Homeowner: Budget Trade-Offs in Plain English

15:36 When Architects Aren’t On Site: How Design Intent Gets Lost

18:06 Roles, Responsibility & the Principal Designer Confusion

19:38 Why Small Projects Are So Cost-Driven (and Getting Worse)

21:07 Cantilevers 101: The Rule of Thumb That Saves Your Budget

23:12 Corner Bifolds + Floating Roofs: The Cantilever Trap

25:23 Engineering Workarounds: Columns, Anchors & Uplift Forces

27:34 Adding a Storey: Foundation Reality Checks

29:32 Building on Existing Steelwork: The Missing Calculations Problem

33:37 Prevention Playbook: Trial Holes, Checks, and Lightweight Options

36:46 Quick Wins to Avoid Spiraling Costs (Wind Posts, Pillars, Layout)

41:45 What Great Structural Engineering Service Looks Like

46:49 The Rise of AI

48:55 The One Piece of Software Sam Can't Live Without

50:18 Final Thoughts

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Key Takeaways

Check the Ground Early to Avoid Big Surprises

Learn what's under the ground before you start building. Clay soil can be a big problem. If there are large trees near your building site (especially within 20 metres), they can make the situation worse. The tree roots dry out the clay, which means you might need to dig much deeper foundations. This can cost thousands extra. Even if you remove a tree, the clay takes about three years to go back to normal. You can get a cheap report to check if clay is likely on your site or dig trial holes, which can help you plan ahead.

Think About Where Beams Go Before You Build

Help your client decide if they want the steel beam to show below the ceiling or to hide it inside the ceiling. If you hide it and the floor joists run into the beam, the builder may need to cut the joists and fix them to the side of the beam. This may cost more money. You should talk about this early with your client and builder. It's a trade-off between how it looks and how much it’ll cost.

Plan Cantilevers Carefully to Keep Costs Down

A cantilever is when part of your building sticks out without support underneath. There's a simple rule of thumb: if you want one metre sticking out, you need two metres anchored back inside the building. If you don't follow this rule, you might need heavier, more expensive beams. Corner bifold doors with cantilevers look great, but to keep costs reasonable, make one side shorter (say 1 to 1.5 metres) with the other side being longer (up to 3 metres for example).

—

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Building Confidence Through Mentorship with Joshua Ayettey | 117

Thu, 12 Feb 2026 06:00:00 +0100

In this episode of Architecture Business Club, Jon Clayton introduces Joshua Ayettey, a chartered architect and founder of JADC Studio and Scattered Hub, a mentorship community for aspiring architects. Joshua discusses his personal struggles through architectural training, leading to his passion for mentoring and creating Scattered Hub. The group focuses on providing support, confidence boosts, and guidance to new graduates navigating the architectural field. The conversation covers the group's organic growth, its impact on members, and Joshua's inspiration and future aspirations for Scattered Hub. This episode also highlights practical advice for building community groups and the importance of tackling failures positively.

Today’s Guest

Joshua Ayettey is a chartered architect and creative problem solver who is passionate about improving the way people live through good design and mentoring the next generation of problem solving designers. He’s also the founder of JADC Studio and Scattered Hub.

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Episode Highlights

00:00 Introduction

00:31 Our Guest: Joshua Ayettey

01:07 Joshua's Background and Scattered Hub

01:45 Organic Growth of Scattered Hub

02:02 Mentoring Journey and Early Struggles

03:09 Helping Others and Building Confidence

04:54 Founding JADC Studio

05:45 Formalising Scattered Hub

06:08 Personal Struggles and Mental Health

07:37 Failures as Catalysts for Growth

08:27 Jon's Struggles That Led To This Show

09:20 Setting Up the Group and Formal Arrangements

10:13 Creating a Peer-to-Peer Platform

11:38 Expanding Beyond Architecture

13:01 Community and Collaboration

14:12 Wins and Success Stories

14:22 Building Confidence and Self-Esteem

17:16 Personal Motivation and Influences

20:09 Future Vision for Scattered Hub

20:49 Collaborative Projects and Ecosystem

24:17 Encouragement to Test Ideas

26:14 Final Thoughts and Takeaways

27:25 Encouraging Young People in Architecture

28:56 Resource Recommendations and Learning

29:40 AI and Future of Architecture

31:39 Connecting with Joshua Online

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Key Takeaways

Don't Be Afraid to Fail

You can learn a lot from your failures, even if you can't see it at the time. Joshua failed his final year and had to repeat it. He also failed his part three exam the first time. But these failures taught him important lessons that helped him later. When you fail, it doesn't mean you should give up. It means you're learning something that will help you in the future.

Help Others Along Your Journey

When you're struggling with something, you can still help other people who are facing similar problems. Joshua struggled during his training, but he still helped other students with their work. By helping others, you build confidence in yourself and create a positive effect that spreads to more people. You don't need to wait until you're perfect to start helping others.

Surround Yourself with the Right People

When you're going through tough times, you need people around you who can support you and remind you of your strengths. Joshua almost quit everything, but people around him helped him see that he was being too hard on himself. Find people who reflect where you want to be and who can help you see things clearly when you're struggling.

—

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Learn more about Joshua Ayettey’s practice 🖥️

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What Does Burnout Mean & How Can I Avoid It with Anna Wolas | 116

Thu, 29 Jan 2026 06:00:00 +0100

Jon Clayton discusses the issue of burnout with career and wellbeing coach Anna Wolas. The conversation digs into what burnout is, how to recognise its signs, and how it differs from stress. Anna explains the reoccurring nature of burnout and its connection to a misalignment between personal values and external expectations. She also outlines common causes of burnout, such as organisational changes, unrealistic workloads, and lack of recognition. Anna shares her DCP framework (Discover, Create, Perform) that helps professionals recover from burnout, prevent it in the future, and activate their full potential. Through practical strategies and real-life success stories, this episode aims to equip architects and business leaders with the tools they need to thrive in their careers without succumbing to burnout.

Today’s Guest

Anna Wolas is a Career & Wellbeing Coach who helps architects and leaders achieve (& earn) more. Anna's approach helps reduce stress, prevent burnout, and create a sustainable, values-driven definition of success.

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Episode Highlights

00:00 Introduction

01:22 Understanding Burnout

02:02 The Burnout Cycle

05:30 Burnout vs. Stress

06:27 Healthy Stress Management

09:27 Signs of Burnout

09:45 Physical Symptoms of Burnout

10:04 Psychological Symptoms of Burnout

10:32 Behavioural Symptoms of Burnout

11:00 Occupational Symptoms of Burnout

11:25 Personal Symptoms of Burnout

11:51 Common Causes of Burnout

11:56 Organisational Factors

12:42 Personal Factors

13:07 Lack of Recognition

13:47 Fear-Based Performance

14:15 Conflict in Relationships

14:34 Overcoming Burnout

14:55 Ineffective Solutions To Burnout

18:45 Effective Strategies For Burnout

18:55 The DCP Framework

19:34 Step 1: Discover

22:32 Step 2: Create

25:00 Step 3: Perform

28:03 Success Stories Of The DCP Framework

28:11 Case Study: High-Level Professional

29:15 Achieving Clarity

30:55 Promotion and Beyond

31:55 Main Takeaways

32:21 Act Now

33:32 Final Thoughts

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Key Takeaways

Burnout is a cycle, not just tiredness

You need to understand that burnout isn't the same as feeling stressed. Stress can actually help you get things done if you have time to rest afterwards. But burnout happens when stress goes on for too long without recovery. It keeps coming back again and again if you don't fix the real problem. Burnout means you're living by other people's rules and goals instead of your own. When this happens over and over, your body and mind get worn out.

Spot the warning signs early

You can notice burnout in five main areas of your life. Physical signs include feeling tired all the time, headaches, and sleep problems. Mental signs include brain fog, forgetting things, and feeling hopeless. You might also get more emotional, angry, or eat differently. At work, you lose your passion and make more mistakes. In your personal life, your relationships suffer and you feel like you're not doing well anywhere. The sooner you spot these signs, the easier it is to fix the problem.

Quick fixes don't work - you need a proper plan

Taking holidays, doing more exercise, or waiting for a project to finish won't solve burnout on their own. Even changing jobs won't help if you don't fix the real causes. You need a proper strategy that helps you understand yourself, create healthy boundaries, and use your real skills and strengths. Don't wait to deal with burnout - the longer you leave it, the harder it becomes to fix.

—

Connect with Anna Wolas on LinkedIn 🤝

Learn more about Anna Wolas’s work 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

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The Difference Between AI and Automation with Tim Lewis | 115

Thu, 15 Jan 2026 06:00:00 +0100

Jon Clayton welcomes Tim Lewis, a seasoned podcaster and content creator who's been exploring AI and automation. Together, they discuss the distinctions between AI and automation, practical applications in day-to-day business, and the benefits of locally hosted AI over cloud-based tools. They also address common fears about AI replacing jobs. Gain valuable insights on leveraging AI for tasks like image and video generation, project management, and client presentations. Tim shares various tools and strategies to enhance productivity and maintain privacy when using AI. Learn how AI can help you build a better, more efficient business.

Today’s Guest

Tim Lewis is a long term podcaster and content creator. Tim’s background is in books and publishing, but he’s recently deep dived into AI Automation and AI Image and Video Generation, and how it can be used to help small business owners in their day to day work.

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Episode Highlights

00:00 Introduction

00:54 Meet Tim Lewis: AI and Automation Expert

01:40 What's The Difference Between AI and Automation Tools?

03:10 Practical Examples of AI in Automation

04:19 AI's Role in Simplifying Tasks

06:37 There's More To AI Than ChatGPT

07:35 Use Cases for AI Tools for Architects

10:23 Advanced AI Tools for Visualisation

12:18 Organizing Information with AI

14:22 Locally Hosted AI vs. Cloud-Based AI

16:51 Privacy and Security in AI

22:59 Using AI for Client Presentations

24:26 Should We Be Worried About AI Replacing Us

28:55 Embracing AI and Automation

29:43 Additional AI Tools and Resources

30:38 Connecting with Tim Lewis

31:12 Conclusion and Final Thoughts

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Key Takeaways

AI and automation are different tools that work together

AI is like a computer programme that thinks a bit like a human. It can look at a picture and tell you what's in it, or help you create images and videos. Automation is different - it's about setting up steps that happen automatically, like "when I get an email, add it to a spreadsheet." The exciting part is when you put them together. AI can now do the thinking parts that used to need a person, which makes automation much more powerful.

You can use AI for more than just writing

Most people think AI is only good for writing text, but that's just the start. You can use AI to create pictures and videos from your sketches, organise your notes and research, and even make presentations faster. For example, if you draw a simple building sketch, AI can turn it into a realistic image showing what it would look like in real life. This is really helpful if you work with designs or need to show ideas to clients.

AI won't replace you, but someone using AI might

You don't need to worry about robots taking your job. But you should pay attention to other business owners who are learning to use AI tools. They can work faster, finish projects quicker, and offer better prices because AI helps them save time. The key is to start learning about these tools now, so you can use them to do the boring tasks faster and spend more time on the important work you enjoy.

—

Subscribe on YouTube (for upcoming video episodes!) 📺

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Visit Tim Lewis's Website 🖥️

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Next Episode

Next time Jon is joined by Anna Wolas to learn how you can thrive in your career without burnout.

2025 Reflections and Exciting Plans for 2026 | 114

Thu, 01 Jan 2026 06:00:00 +0100

Jon Clayton reflects on the challenges and achievements of 2025, highlighting milestones in his podcasting journey and personal life. Jon shares his Christmas break activities, introduces a new service aimed at enhancing your online presence, and outlines exciting updates for the Architecture Business Club in 2026, including fortnightly episodes, YouTube content, and potential sponsorships. He invites listeners to contribute their thoughts and challenges to shape future content, all while offering a special gift to kick-start the New Year.

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Episode Highlights

00:00 Introduction

02:05 Personal Highlights of 2025

02:48 Christmas Break Activities

03:34 Exciting New Service Announcement

03:50 What's New for Architecture Business Club in 2026

05:41 Special Gift for the New Year

07:42 Engage with Us and Share Your Challenges

08:21 Wrapping Up and What's Next

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Key Takeaways

It is good to look back and learn from the past year. Jon shares both the hard times and the happy moments from 2025 - it’s normal to have ups and downs.

Trying new things and making changes can help you grow. This show is adding video episodes, changing how often episodes come out, and offering new services - being open to change can bring new opportunities.

Staying connected with your audience is important. Jon invites you to share your challenges and ideas, and encourages you to subscribe and join in, so you can be part of this community.

—

Subscribe on YouTube (for upcoming video episodes!) 📺

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—

Next Episode

Jon is joined by Tim Lewis to explore the difference between AI and Automation.

Merry Christmas and Podcast Highlights of 2025 | 113

Thu, 25 Dec 2025 06:00:00 +0100

Jon Clayton delivers a brief special episode to thank listeners for their support. He shares notable statistics from 2025, including the release of 52 episodes, the 100th episode celebration in September, and record downloads in October. He also recounts the top three episodes of the year based on download numbers, highlighting listener favourites. Jon encourages you to take a break from the podcast to enjoy the festive season.

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Episode Highlights

00:00 Introduction and Holiday Greetings

00:35 Podcast Achievements and Milestones

01:29 Top Episodes of 2025

02:57 Future Plans and Guest Invitations

03:54 Holiday Sign-Off and Advice

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Key Takeaways

Keep Going, Even When It’s Hard

If you keep working on something, like making a podcast every week, you can reach big goals. You might even do better than most people if you don’t give up.

People Like to Hear Real Stories

When you share true stories about your life or work, others want to listen. You can help people by telling them what you have learned and what you have gone through.

Take Time for Family and Friends

It’s good to stop working sometimes and spend time with people you care about. You should enjoy special days, like Christmas, with your family and friends.

—

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—

Next Episode

Tune in next week for a New Year's episode previewing 2026.

How To Get More Done (Without Burnout!) with Louise Miller | 112

Thu, 18 Dec 2025 06:00:00 +0100

In this episode of Architecture Business Club, hosted by Jon Clayton, productivity mentor Louise Miller joins to discuss a new definition of productivity that focuses on doing what's important rather than doing more in less time. Key topics include the importance of creating space over relying on systems, how productivity begins before taking action, and why recognising capacity can prevent burnout. The episode also explores practical strategies like taking a pause to reassess goals and the benefits of changing environments. Louise's insights are aimed at helping business owners achieve more with a sense of fulfilment and well-being.

Today’s Guest

Louise Miller is a productivity mentor, the founder of Make It Happen Club and host of the Unfrazzle podcast. She’s on a mission to change the world by helping her clients change the world. She partners with coaches, consultants and community-builders who have a big, exciting vision, helping them land their ideas in reality, reach more people and make a bigger impact, whilst being kind to themselves along the way.

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Episode Highlights

00:00 Introduction to Productivity

00:42 Meet Louise Miller

01:30 Challenging Traditional Productivity

02:26 The Importance of Doing What's Important

03:21 The Busy Trap

04:34 Productivity Before Action

04:45 The Treehouse Analogy

09:32 The Progress Cycle

10:56 Space vs. Systems

11:47 The Chaos of Systems

14:23 The Emotional Weight of Productivity

15:52 The Vicious Cycle of To-Do Lists

17:04 Six Pillars of Productivity

17:44 The Life-Friendly Approach

19:01 The Rhythm of Productivity

19:30 The Neuroscience of Productivity

22:50 The Real Reasons for Not Getting Things Done

25:23 The Power of the Treehouse

29:49 Final Thoughts and Resources

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Key Takeaways

Prioritise Space and Reflection Over Constant Action

True productivity is not about relentless activity or doing more in less time, but about creating space to pause, reflect, and make intentional choices. Taking time to step back. Louise’s “treehouse” analogy allows for clarity, better decision-making, and prevents the cycle of busywork and burnout.

Focus on What’s Important, Not Just What’s Urgent

Productivity isn’t simply ticking off tasks. Instead, it’s about identifying and working on what truly matters, rather than being caught up in the “busy trap”. This means aligning your actions with your values and long-term goals, and letting go of tasks that do not serve your bigger purpose.

Systems Are Secondary to Self-Awareness and Capacity

While productivity systems and tools can be helpful, they are not a cure-all. If you’re overwhelmed or unclear, new systems will only organise your chaos. The real key is self-awareness: understanding your own needs, capacity, and life context, and building a rhythm of regular reflection. Productivity is personal. Experiment to find what works for you, and don’t feel broken if someone else’s method doesn’t fit.

—

Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Connect with Louise Miller on LinkedIn 🤝

Take Louise’s Productivity Quiz 🖥️

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Next Episode

Next time, Jon shares a short Christmas message.

How To Use AI To Free Up Your Time with Bryon McCartney | 111

Thu, 11 Dec 2025 06:00:00 +0100

Want to streamline your least favourite tasks? In this episode of Architecture Business Club, host Jon Clayton explores innovative ways to leverage AI for automating routine and time-consuming tasks in architecture. Joined by Bryon McCartney, CEO of Archmark, the discussion covers identifying tasks AI can optimise, the Teach framework for deciding what to automate, and practical tips for training AI to match your unique tone. Bryon shares insights on creating efficient workflows using AI, recounts his experiences enhancing his agency's profitability through AI integration, and underscores the importance of starting small for those new to AI. Additionally, the episode details Bryon's approach to building an AI-powered advisory board and a successful workshop using AI tools, emphasising the role of AI in freeing up time for creative and strategic work.

Today’s Guest

Today's guest is Bryon McCartney, CEO of Archmark, a leading business coaching, branding, and marketing firm working exclusively with architecture firms. Bryon has more than 35 years of experience and has led digital marketing initiatives for Calvin Klein, General Motors Europe, Lipton Foods, and many others. He has founded and led six successful creative service firms since 2002 and has helped more than 5,000 architects transform their practices. He's the only Business Made Simple, Small Business Flight School, and StoryBrand certified coach serving the architecture industry, and he's on a mission to help 10,000 firm leaders by 2030.

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Episode Highlights

00:00 Introduction: Tackling Your To-Do List with AI

00:47 Welcome to Architecture Business Club

01:06 Meet Bryon McCartney: Transforming Architecture Firms

01:51 The Power of AI in Architecture

05:42 Identifying Tasks for AI Automation

06:04 Streamlining Meeting Notes and Emails with AI

11:20 The TEACH Framework for AI Automation

14:37 Treating AI Like a Summer Intern

20:17 Balancing Instructions for AI

21:14 Five-Step Formula for Writing AI Prompts

22:59 Creating a Blog Post with AI

24:39 Structuring Your AI Prompts

25:15 Avoiding Common AI Pitfalls

26:11 AI's Impact on Agency Profitability

26:32 Early Experiences with AI

27:13 Adopting AI Tools in Business

28:07 Streamlining Client Onboarding with AI

29:54 AI-Powered Workshops and Presentations

31:29 Efficiency Gains and Profitability Boost

31:49 Using AI in Podcast Production

32:40 Building an AI Advisory Board

35:38 Getting Started with AI

39:10 Choosing the Right AI Tools

41:00 Creating AI-Powered Workshops

46:05 Final Thoughts on AI Integration

50:15 Connecting with Bryon McCartney

—

Key Takeaways

View AI as a powerful tool to free up your time by automating repetitive and routine tasks. By letting AI handle admin, meeting notes, and standard email responses, you can focus more on creative and strategic work that you truly enjoy.

You need to approach AI like you would a summer intern: provide clear instructions, context, and feedback. AI is not a magic solution; it requires you to define what a good result looks like and to iterate, refining your prompts and expectations as you go.

You will benefit most from AI if you start small, choosing tasks you know well and can clearly explain. As you build confidence, you can gradually integrate AI into more areas of your work and life, ultimately gaining a competitive edge and improving your efficiency.

—

Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Connect with Bryon McCartney on LinkedIn 🤝

Learn more about our guest’s services 🖥️

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Next Episode

Next time Jon chats with Louise Miller about productivity.

What is a Linkedin Company Page & Do I Really Need One with Louise Brogan | 110

Thu, 04 Dec 2025 06:00:00 +0100

Jon Clayton and guest Louise Brogan discuss the importance and strategic use of LinkedIn company pages. You’ll learn the distinct roles of LinkedIn profiles and company pages, how to properly set up and manage a company page, and the type of content to post. Louise shares valuable insights on leveraging a company's LinkedIn page to boost visibility, attract talent, and enhance credibility. The episode also covers how small business owners and larger teams can optimise their LinkedIn presence and the reasons behind these strategies.

Today’s Guest

Louise Brogan is a Consultant, YouTuber, Podcaster and International speaker. Louise works with small businesses and professionals who want to raise their visibility on LinkedIn and YouTube. She is also a Small Business Champion in the UK. Her proudest work moments are meeting the King at Buckingham Palace in recognition of her work and getting her coveted silver play button for YouTube.

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Episode Highlights

00:00 Introduction to LinkedIn Company Pages

01:23 Understanding LinkedIn Profiles vs. LinkedIn Company Pages

02:08 Creating a LinkedIn Company Page

03:19 The Importance of Company Branding

07:40 SEO Benefits of LinkedIn Company Pages

08:03 Optimising Your LinkedIn Company Page

08:50 LinkedIn's AI and Algorithm Updates

10:04 Filling Out Your Company Page Details

10:18 The Value of Company Values

13:49 Posting on Your LinkedIn Company Page

14:38 LinkedIn Company Page Content Strategy for Solopreneurs

16:36 Balancing LinkedIn Personal Profiles and LinkedIn Company Pages

17:38 Leveraging Your Team for LinkedIn Success

18:25 Client Success Stories

22:43 Project-Based Content Ideas for LinkedIn

24:38 Employee Advocacy on LinkedIn

25:25 LinkedIn Training and Workshops

26:00 Final Thoughts and Key Takeaways

28:39 Free Resources and Conclusion

—

Key Takeaways

Establish a LinkedIn Company Page for Professional Credibility

Even if you are a sole trader or a small business, having a LinkedIn company page is essential. It allows you to showcase your brand, display your logo, and provide a professional 'shop front' for potential clients and collaborators. This increases your chances of being discovered by your target audience and lends credibility to your business.

Maintain Consistent and Strategic Posting

Regularly update your company page, ideally once a week or at least fortnightly, to demonstrate that your business is active and engaged. Share project updates, company news, and team achievements. Remember to write posts from the company’s perspective, which differs from the more personal tone used on individual profiles.

Empower and Involve Your Team in Advocacy

Encourage your team members to engage with and share company page content on their own LinkedIn networks. Explain the purpose and benefits of this advocacy, as it amplifies your reach and can generate more leads and business opportunities. Providing guidance and training ensures everyone understands how to contribute effectively.

—

Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

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Get Louise’s Free LinkedIn Success Guide 🖥️

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—

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Next Episode

Jon chats with Bryon McCartney to learn how to teach AI to do your least favourite tasks.

What PERSONAL BRAND really is & why it matters for Small Businesses with Christine Gritmon | 109

Thu, 27 Nov 2025 06:00:00 +0100

Jon discusses the importance of personal branding with expert Christine Gritmon. Christine breaks down what personal branding is, why it matters, especially for solopreneurs and small business owners, and shares her five-part Inside Out personal branding methodology: Purpose, Passion, Person, Personality, and Personal Brand. The conversation delves into the significance of authenticity, how to make a memorable impression, and offers practical exercises for identifying and leveraging your unique gifts. The episode concludes with actionable tips for starting to develop an authentic personal brand today.

Today’s Guest

We’re joined by Christine Gritmon - Christine reconnects solopreneurs, freelancers, and small business owners with their purpose and passions for a more aligned personal brand that’s joyful, authentic, and impossible to ignore! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, chats, and blog posts, as well as hosting her own podcast, Let’s Talk About Brand.

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Episode Highlights

00:00 Introduction

00:42 Meet Christine Gritmon

01:15 What really is Personal Branding?

02:03 Personal Branding Misconceptions

04:11 Why Personal Branding Matters So Much

05:40 Building Trust Through Branding

06:13 The Power of Authenticity

11:44 The Inside Out Branding Framework

12:05 Purpose and Passion

15:25 Identifying Your Gifts

20:42 How You Show Up In The World

21:57 The Role of Personality

23:50 Expanding Your Personal Brand

24:38 Jon's Gift

28:24 Leading with Your Gifts

29:35 Christine's Personal Branding Evolution

30:30 The Flexibility of Personal Branding

31:15 Embracing Your Unique Gifts

32:22 Final Takeaways on Personal Branding

32:52 Connecting with Christine Gritmon

—

Key Takeaways

Be authentic and true to yourself

Your personal brand should come from who you really are, not from trying to fit into someone else’s idea of success. When you show your true self, people are more likely to trust you and remember you.

Lead with your unique gifts

Everyone has something special to offer. Focus on the skills and qualities that make you different, and use them in your work. This not only helps you stand out, but also makes your brand flexible if you change direction in the future.

Your personal brand goes further than you do

A strong personal brand can open doors and create opportunities, even when you are not in the room. The impression you leave with others can travel far, helping your reputation and bringing new connections your way.

—

Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Click here to connect with Christine on LinkedIn 🤝

Click here to learn more about Christine Gritmon 🖥️

Ready to start podcasting? Click here to book a chat with Jon 🎧

Subscribe on YouTube (for upcoming video episodes!) 📺

—

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—

Next Episode

Next time Jon chats with Louise Brogan about getting more from your LinkedIn company page.

How (& Why) The Architecture Business Club Podcast Is Changing | 108

Thu, 20 Nov 2025 06:00:00 +0100

In this episode of the Architecture Business Club podcast, host Jon Clayton reflects on the podcast's impact and announces several upcoming changes aimed at broadening its audience and improving content delivery. Key changes include the transition to both audio and video formats, a shift to fortnightly episode releases, and a tighter editing process to focus on core topics. Jon also discusses the possibility of releasing video versions of past episodes and explores securing a long-term sponsor that aligns with the show's mission. Listeners are encouraged to provide feedback on these updates and suggest potential sponsorship partners.

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Episode Highlights

00:00 Introduction

01:01 New Audio and Video Formats

02:01 Content and Format Adjustments

05:25 Editing and Production Process

07:05 Release Schedule Update

08:48 Focus on Interview-Based Episodes

10:57 Exploring New Podcast Ideas

11:27 Sponsorship and Ads

15:22 Summary and Conclusion

—

Key Takeaways

The importance of adaptability: The episode demonstrates how being flexible and open to change can help you overcome unexpected challenges and seize new opportunities.

Effective communication is key: Clear, honest, and timely communication between all parties involved helps to prevent misunderstandings and ensures that everyone is aligned towards common goals.

Continuous learning drives progress: Embracing a mindset of ongoing learning and self-improvement allows for personal and professional growth, keeping individuals and organisations competitive in a rapidly evolving environment.

—

Send a Voicemail to the show (we listen to every message!) 📢

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community waitlist 🤝

Ready to start podcasting? Click here to book a chat with Jon 🎧

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—

Next Episode

Next time Jon chats with Christine Gritmon about personal branding.

Why Podcast Guesting Should Be Part Of Your Marketing Strategy with Nathalie Doremieux | 107

Thu, 13 Nov 2025 06:00:00 +0100

Jon is joined by Natalie Doremieux, a membership and tech strategist with over 10 years of experience. They delve into the numerous benefits of podcast guesting for business growth. Natalie shares her expertise on why podcast guest appearances are valuable, the importance of having a podcast guesting strategy, and how to find the right podcasts to guest on. Listeners will also learn effective strategies to repurpose guest appearances for maximum value. Additionally, they discuss building trust, connecting with the audience, and crafting a compelling narrative to achieve business objectives. Tune in to discover how you can leverage podcast guesting to enhance visibility, build trust, and align with your business goals.

Today’s Guest

Nathalie Dorémieux is a membership and tech strategist with over 10 years experience helping coaches and course creators design high-retention programs that drive real results. In 2025, she co-created Podcast LeadFlow, a tool that turns podcast episodes into high-quality lead magnets using smart automations and AI. Nathalie’s work blends strategy, tech, and a human-first approach - with a dash of French flair.

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Episode Highlights

00:00 Introduction to Podcast Guesting

00:30 Welcome to Architecture Business Club

00:49 Meet Natalie Doremieux

01:40 Why Be a Podcast Guest?

03:02 Building Trust Through Podcasting

04:05 The Importance of a Podcast Guesting Strategy

07:15 Defining Your Podcast Guest Strategy

08:30 Connecting with Your Audience

10:32 Finding the Right Podcasts To Guest On

15:29 The Power of Networking

16:03 Researching Podcast Guest Opportunities

16:35 Making a Good Impression as a Podcast Guest

19:56 Crafting Your Message as a Podcast Guest

23:31 Sharing Your Unique Approach as a Podcast Guest

28:40 Leveraging Podcast Appearances

31:38 Repurposing Podcast Content

35:13 The Value of Podcasting

36:59 Getting Started with Podcasting

38:49 Commitment and Podcast Seasons

40:28 Final Thoughts and Connection

—

Key Takeaways

Having a clear podcast guesting strategy is essential for aligning your appearances with your business goals and reaching your ideal audience.

Building trust and authentic connections through podcast guesting is far more effective than simply promoting your expertise; sharing your story and values helps you stand out.

The value of podcast guesting extends beyond the interview itself—repurposing your appearances and treating them as lead-generating assets can significantly boost your business growth.

—

Click here to take your next step after listening 🖥️

Click here to connect with Nathalie 🤝

Click here to connect with Nicla on Instagram 🤝

—

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Embracing Nature: Nicla Diceglie's Journey To Bold Biophilic Design | 106

Thu, 06 Nov 2025 06:00:00 +0100

Jon interviews Nicla Diceglie, founder of Nicla D Interiors. Nicla shares her transformative journey from a stressful career as a project manager in London to embracing bold biophilic design inspired by her own battle with depression. She discusses the importance of nature and colour in creating spaces that nurture and restore well-being. The conversation touches on the therapeutic benefits of nature, the challenges of starting a new business during COVID-19, and the unique aspects of bold biophilic design. Nicla also shares her love of travel, architecture, and some of her favourite places around the world. Tune in to learn how embracing biophilic design can enhance your health, happiness, and personal growth.

Today’s Guest

Nicla Diceglie is the founder of Nicla D. Interiors. After experiencing the healing power of nature and colour in her own life, Nicla founded Nicla D. Interiors to help others create bold biophilic spaces that support happiness, health, and personal growth. Nicla helps people turn their homes into joyful, nature-inspired sanctuaries - spaces that heal, energise, and make them happier and healthier.

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Episode Highlights

00:00 Introduction

00:56 Meet Nicla Diceglie: Founder of Nicla D Interiors

03:34 Nicola's Journey: From Italy to London

05:06 The Turning Point: Leaving the Job

08:06 Embracing Nature: The Healing Power of the Outdoors

09:37 Starting Fresh: A New Career in Interior Design

14:49 Launching Nicla D Interiors

19:34 Challenges of Starting a Business During COVID

21:46 Finding Your Passion and Alignment

22:49 Introduction to Biophilic Design

27:03 The Journey to Biophilic Design

31:43 Benefits of Biophilic Design

37:09 A Day in the Life of a Biophilic Designer

39:07 Final Thoughts and Takeaways

40:23 Favourite Travel Destinations

42:08 Connect with Nicla

42:51 Closing Remarks

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Key Takeaways

Spending time in nature can improve your mood and well-being. Even simple activities like walking in the park or adding plants to your home can make a positive difference.

The spaces where you live and work should help you feel comfortable and happy. Bright colours, natural light, and personal touches can turn any space into a place that supports your health.

It is possible to change your career or life direction if you are not satisfied. Following your interests and passions can lead to a more fulfilling and enjoyable life.

—

Click here to learn more about Nicla D Interiors 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community 🤝

Click here to connect with Daniel Patterson 🤝

—

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—

Next Episode

Next time Jon is joined by Nathalie Doremieux to learn how to get the most value from your podcast guest appearances.

How To Double Your Profits (Without Hiring or Spending) with Daniel Patterson | 105

Thu, 30 Oct 2025 06:00:00 +0100

Jon welcomes Daniel Patterson, an experienced business growth strategist, to discuss smart strategies for doubling profit without hiring more staff or increasing marketing expenses. They explore the pitfalls of trying to please everyone, the importance of discussing money early on, and effective pricing strategies. Daniel shares his insights on reducing overhead by optimising team roles and asks the critical question of knowing who your dream client is. Tune in to uncover practical tips and transformative strategies to enhance profitability in your architecture practice.

Today’s Guest

Daniel Patterson is a former RIBA Part 1 with nearly two decades of experience helping businesses grow and scale. He is the founder of Masterplan.pro and branding agency Highly, and has worked with the RIBA and RSAW to deliver CPD training on business and marketing strategy. Daniel is also the creator of The Architect’s Masterplan™, a 12-month growth system for architects who want to escape the tender trap and run highly profitable, sought-after practices.

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Episode Highlights

00:00 Introduction

00:37 Meet Daniel Patterson

01:57 Daniel's Personal Interests

03:20 The Profitability Challenge in Architecture

09:20 Understanding the Value of Money in Architecture

23:33 Strategies to Double Your Profit

32:10 Maximising Profit Through Fractional Support

34:33 The Power of Asking for Referrals

37:13 Effective Pricing Strategies for Architects

43:10 Identifying and Fixing Profit Leaks

44:42 Real-Life Success Stories

48:04 Practical Tips for Immediate Profit Improvement

51:40 Overcoming the Fear of Failure

57:16 Exploring the World: Travel Stories

59:08 Final Thoughts and How to Connect

—

Key Takeaways

Know Your Best Clients and Say No Sometimes

You do not have to please everyone. When you try to make everyone happy, your best clients may not feel special. It is better to know who you really want to work with and focus on them. If someone is not a good fit, it is okay to say no.

Talk About Money Early

Do not be afraid to talk about money with your clients. If you talk about price at the start, you save time for both you and your client. This helps you find out quickly if you are a good match. It also stops you from working for less than you should.

Ask for Referrals and Show Your Value

If you do a good job, ask your clients if they know anyone else who might need your help. This is a simple way to find new work. Also, show your clients the value you bring, not just your price. When people see your value, they are happy to pay more.

—

Click here to learn how much profit you are missing out on each year 🖥️

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Curious about podcasting? Click here to book a chat with Jon 🎧

—

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—

Next Episode

Next time, Jon is joined by Nicla Diceglie, who shares her career journey to Bold Biophilic Design.

Where to Focus When You Need More Clients | 104

Thu, 23 Oct 2025 06:00:00 +0100

Jon addresses what to do when facing a shortage of clients or work. He shares his personal story of recent hardships* and explains the common mistakes to avoid when trying to attract new clients. He provides practical advice for fast sales, focusing on hot leads, and high-touch outreach. Jon also emphasises the importance of asking for help and using available resources to manage cash flow issues. The episode concludes with recommendations for related podcast episodes that delve deeper into lead generation and sales strategies.

* Trigger warning: between 01:43 to 02:22 Jon briefly mentions death and bereavement.

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Episode Highlights

00:00 Introduction

01:28 Personal Struggles and Business Impact

03:14 Common Mistakes When Seeking Clients

05:04 Effective Strategies for Fast Sales

05:38 Practical Tips for Faster Sales

08:45 Recap and Additional Resources

10:25 Closing Remarks and Call to Action

—

Key Takeaways

Focus on hot leads - When you need more clients, you should talk to people who already know you, like your past or current clients. They are more likely to work with you again.

Try not to panic - If you feel worried because work is slow, try not to panic. Take a moment to calm down, then make a plan to help your business.

Talk to someone - You do not have to do everything alone. If you need help, ask someone you trust or talk to a professional for advice.

—

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Next Episode

Next time Jon is joined by Daniel Patterson to explore how to double your profits (without hiring or spending more on marketing!).

Do Design Professionals Still Need To Know How To Sketch with David Drazil | 103

Thu, 16 Oct 2025 06:00:00 +0100

Jon welcomes David Drazil, an architect, author, and creator of 'Sketch like an Architect.' They discuss how technology has overshadowed and nearly replaced the craft of architectural sketching in schools, leading to a decline in this essential skill among young professionals. David shares insights from his journey and mission to revive this art form, drawing on his experiences in Denmark and his global platform, which has helped thousands master architectural sketching. He highlights the cognitive benefits of sketching, from aiding in problem-solving and brainstorming to enhancing client interactions. They also discuss the advantages of using both traditional and digital sketching methods, and share success stories from students and professionals who have benefited from David's teachings. The episode underscores sketching as a universal, learnable language that enriches both the creative process and business communication in architecture.

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Today’s Guest

David Drazil is an architect, author, and creator of Sketch Like An Architect, a global platform helping architects and designers build confident drawing skills through a clear step-by-step method. Originally from the Czech Republic, David studied architecture in Denmark, where he noticed a big gap: sketching was expected, but rarely taught. That insight sparked a mission that’s grown into a worldwide movement — with over 300,000 followers, 15,000 students in his online courses, and three popular books. Today, David empowers creatives to communicate their ideas visually with clarity and confidence.

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Episode Highlights

00:00 Introduction

00:45 Meet David Drazil: Architect and Sketching Advocate

01:45 David's Personal Interests and Background

03:56 The Importance of Sketching in Modern Architecture

06:59 Personal Benefits and Practical Applications of Sketching

13:26 Sketching as a Differentiator in Client Interactions

23:11 Success Stories and Testimonials

27:37 Final Thoughts on Sketching and Technology

30:54 David's Favourite Places and Conclusion

—

Key Takeaways

Sketching is a Timeless Skill That Sets You Apart

You learn that, even in an age dominated by digital tools and AI, the ability to sketch by hand remains a powerful differentiator. Sketching helps you communicate ideas quickly, build trust with clients, and stand out in interviews or meetings. It’s not about being perfect—it’s about being able to think and express visually in the moment.

Anyone Can Learn to Sketch - It’s Not About Talent

You discover that sketching isn’t a gift reserved for the naturally talented. It’s a learnable skill that you can develop with practice. By embracing sketching, you open up new ways to brainstorm, solve problems, and engage with others, regardless of your starting point.

Sketching Fosters Human Connection and Collaboration

You realise that sketching is more than just a technical skill; it’s a tool for collaboration and dialogue. When you sketch in front of others, you invite them into the creative process, encourage feedback, and create a shared understanding. This approach not only speeds up decision-making but also makes your work more engaging and client-focused.

—

Click here to connect with David Drazil 🤝

Click here to learn more about Sketch Like An Architect 🖥️

Want to meet people like you? Click here to join our community 🤝

Liked our guest? Click here to connect with them 🤝

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Why Architects Should Build Project-Based Teams with Kevin Kennon | 102

Thu, 09 Oct 2025 06:00:00 +0100

Jon welcomes internationally renowned architect Kevin Kennon, the founder and CEO of Beyond Zero DDC, to discuss his journey and innovative approach to sustainable design. Kevin shares his experiences, including his involvement in the World Trade Center design competition, and the concept of distributed practice. He explains how this model can help studios access the best talent while remaining competitive and nimble. Kevin also touches on the advantages of working with remote teams, the importance of harnessing new technologies like AI, and the future direction of the architecture profession. The episode provides valuable insights for architects on balancing tradition with innovation in the architecture industry.

Today’s Guest

Kevin Kennon is an internationally renowned architect with over 40 years’ experience in sustainable and innovative design. He’s the founder and CEO of Beyond Zero DDC, leading the creation of zero-carbon luxury eco-resorts around the world. His portfolio includes major projects such as the Barclays North American Headquarters, the Rodin Museum in Seoul, and award-winning Bloomingdale’s stores. A finalist in the World Trade Center design competition, Kevin has received over 40 international design awards and has work in MoMA’s permanent collection. He also lectures at top universities and contributes widely to discussions on urban development and climate change.

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Episode Highlights

00:00 Introduction

00:45 Meet Kevin Kennon

04:10 Understanding Distributed Practice

10:19 Challenges and Misconceptions of Remote Teams

16:49 Success Stories of Distributed Practice

22:24 Kevin's Career Journey

25:20 9/11, Ground Zero, and the World Trade Centre Design Competition

27:56 Advantages of Running Your Own Practice

30:46 The Future of Architecture and AI

39:08 Advice for Younger Practices

43:55 Main Takeaways

45:32 Favourite Travel Destination

46:42 Final Thoughts

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Key Takeaways

You can achieve more by building teams for each project and working with people from different places. This helps you find the right skills and makes your work stronger.

You should be open to new ideas and ways of working. Using technology and working with others online can help you keep up with changes in your field.

You will grow if you keep learning and share your knowledge with others. Every project is a chance to learn something new, and working together makes your work better.

—

Click here to learn more about Kevin’s work 🖥️

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Liked our guest? Click here to learn more about them 🤝

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Next Episode

Next time, Jon chats with David Drazil to explore whether design professionals still need sketching skills.

How To Stop Undervaluing Your Expertise with William Ringsdorf | 101

Thu, 02 Oct 2025 06:00:00 +0100

Jon welcomes William Ringsdorf, founder of William Ringsdorf Consulting, who shares insights on how architecture firms can master profitability and process. William explains that most pricing issues stem from a failure to clearly communicate value and set proper boundaries. He discusses the systemic problem of undervaluing expertise in the field, highlights the importance of knowing one's numbers, and suggests implementing tiered service proposals to offer clear value to clients. William also offers practical steps for architects to increase their fees and improve profitability while reducing scope creep and burnout. He stresses the need for tracking data and continuous improvement in business practices.

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Today’s Guest

William Ringsdorf is the founder of William Ringsdorf Consulting. He helps architecture firms master profitability, process, and purpose, turning chaos into clarity so you can design with freedom and confidence. Drawing on three decades of UK and German project experience, his coaching blends practical systems with architectural insight. This work is part of Into The Nest, an award-winning sustainable practice, giving his guidance credibility and a live design context.

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Episode Highlights

00:00 Introduction

00:28 Meet William Ringsdorf

03:08 The Issue of Undervaluing Expertise

05:52 Understanding the Systemic Problem

12:22 5 Steps to Fix Undervaluing Your Expertise

19:59 Success Stories and Practical Examples

23:33 Final Thoughts and Key Takeaways

27:35 Closing Remarks and Contact Information

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Key Takeaways

Do a Value Audit and Communicate Your Worth Clearly

Start by taking a close look at all the ways you help your clients. This means thinking about how you reduce risks, save time and money, and create certainty for them. Once you understand your value, make sure you talk about it openly with your clients. Don’t just focus on the hours you work or the tasks you do - explain the real benefits and outcomes you deliver. When clients see the value you bring, they are less likely to argue about price.

Know Your Numbers and Set Boundaries

It’s important to know exactly what you need to charge to cover your costs, pay yourself fairly, and make a profit. Work out your effective hourly rate based on real projects, including all your overheads. Then, set clear boundaries in your proposals. Offer different service tiers (like basic, standard, and premium) so clients can choose what suits them, but always be clear about what is included in each option. This helps avoid “scope creep” where you end up doing extra work for free.

Be Confident - Raise Your Fees and Practise Sales Conversations

Don’t be afraid to increase your fees. Try adding 10–15% (or even 20%) to your next proposal. Most clients will accept this if you have explained your value well. Practise having fee conversations and handling objections, even if it feels uncomfortable at first. The more you practise, the more confident you will become. Remember, you are worth it, and charging what you deserve helps you run a better, more sustainable business.

—

Click here to grab a free copy of William’s e-book 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community 🤝

Want more freedom? Grab the Architecture Business Blueprint 🎁

Curious about podcasting? Click here to book a chat with Jon 🎧

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Next Episode

Next time, Jon chats with Kevin Kennon about the concept of Distributive Practice.

Celebrating 100 Episodes with Guests, Listeners & Friends of the Show | 100

Thu, 25 Sep 2025 06:00:00 +0100

Jon celebrates the major milestone of 100 episodes by featuring reflections, tips, and good wishes from past guests and listeners. This special 100th edition features messages from diverse voices, including architects, entrepreneurs, and business experts, who discuss the impact of the podcast on their personal and professional lives. The episode highlights the show's commitment to providing valuable insights and practical advice for running a successful architecture business. Tune in for heartfelt congratulations and essential business tips from notable guests as Jon marks this significant achievement.

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Episode Highlights

00:00 Introduction

00:58 Guest Congratulations

02:15 Reflections from Past Guests

11:32 Messages From Listeners

13:03 Tips on Content, Consistency, and Marketing

17:16 Advice on Positioning Your Services and Making Sure Clients Are Ready

19:36 Tips on Implementation, Getting Visible, and Thought Leadership

25:11 Guidance on Running The Business and Knowing Your Numbers

29:04 The Human Side of Architecture and Business

31:55 Ideas For Future Episodes

34:55 Final Messages from a Guest and a Listener

37:22 Wrap Up

—

Contributors

Ange Lyons, Anna Lundberg, Ann Vanner, Antoinette Chappell, Aya Shlachter, Beatrice Ronchetti, Bob Gentle, Bryon McCartney, Catherine Turner, Chris Ducker, Chris Simmons, Colin Gray, Derek Timms, Doug Hodgson, Ellie Senior, Fabio Zammit, Hayley Watts, Helen Nurse, Helen Tebay, Jackie Goddard, James Talman, Janine Coombes, Joe Wright, Laura Pearman, Lee Smith, Liz Murrell, Mahmood Reza, Maja Kovacic-Kalra, Mark Franklin, Melanie Boylan, Mel Barfield, Rachel Extance, Ray Brown, Richard Petrie, Ross Foulkes, Stephen Nixon, Susanna Reay, Tom Lewith, Vardeep Edwards, Vlad Borislavov.

—

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—

Next Episode

Next time, Jon chats with William Ringsdorf to discuss the problem of undervaluing your expertise (and how you can fix it!).

Tips for Tough Times in Business and Life | 099

Thu, 18 Sep 2025 06:00:00 +0100

Jon shares practical advice on how to manage when life throws unexpected challenges your way. He discusses the importance of prioritising essential tasks, surrounding yourself with positive people, celebrating small wins, and the value of taking a break when needed. Throughout the episode, Jon draws on his recent personal experiences and offers tips on how to maintain balance and well-being during difficult times. Whether you're a seasoned business owner or just starting out, these insights will help you navigate tough seasons and continue to find success and fulfilment in your architecture business.

Episode Highlights

00:00 Introduction

00:43 Personal Challenges and Coping Strategies

01:27 Pause Non-Essentials

02:57 Low-Energy Tasks

04:18 Spending Time with Lifter Uppers

05:51 Finding the Good Stuff

06:40 Celebrate Small Wins

07:46 Taking Time Off

08:33 Be Kind to Yourself

09:29 Conclusion and Next Episode Teaser

Key Takeaways

Prioritise Essentials and Allow Yourself to Pause

When facing tough times, focus on what is truly essential in your business and life. It is perfectly acceptable to pause or drop non-essential tasks, lightening your load until you feel ready to pick them up again.

Seek Support and Celebrate Small Wins

Spend time with supportive people - your “lifter uppers” - who can help boost your spirits. Also, remember to celebrate your achievements, no matter how small, as these moments of progress are important for maintaining motivation.

Be Kind to Yourself and Take Breaks When Needed

Practise self-compassion and look after your own wellbeing. If you need to take time off, do so without guilt. Tough seasons don’t last forever, and it’s important to take care of yourself to get through them.

Want to meet people like you? Click here to join our community 🤝

Click here to connect with Carl on LinkedIn 🤝

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Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Next Episode

Next time, it’s our 100th episode - so I’ve put together something special, with a little help from some friends of the show.

How One Bold Move Transformed My Architecture Practice with Carl Turner | 098

Thu, 11 Sep 2025 06:00:00 +0100

From Award-Winning Homes to Transformative Community Projects - Jon continues his chat with Carl Turner about his journey from traditional residential projects to pioneering public and community-focused developments. Carl shares the pivotal moment of selling his award-winning home to fund Pop Brixton, a transformative community workspace made from shipping containers. This bold move opened new opportunities for Carl's practice, leading to more impactful projects like Peckham Levels and Hackney Bridge. Carl highlights the importance of taking risks, embracing failure, and self-initiating projects to create meaningful architectural work. The discussion also explores the evolving nature of Turner.Works, their future ambitions, and the significance of designing spaces that people can adapt and thrive in.

—

Today’s Guest

Carl Turner is the founder of Turner Works, an architecture and urban design studio specialising in the early activation of sites and the meanwhile use of buildings. Carl has founded and set up several meanwhile projects, including Pop Brixton, Peckham Levels and Ashford Coachworks. The building of his own Brixton home was filmed by Grand Designs, and Carl has gone on to feature on Channel 4's 'Ugly House To Lovely House' as an expert in low-cost, high-impact design.

—

Episode Highlights

00:00 Introduction

01:12 The Pop Brixton Project

07:58 Expanding Horizons: Peckham Levels and Hackney Bridge

09:44 Transforming Turner.Works

13:57 Future Aspirations and Stability

23:20 Embracing Failure and DIY Ethos

29:27 Travel Tales and Final Thoughts

—

Key Takeaways

Taking risks and learning from failure can lead to new opportunities and growth. If you try new things, even if you fail, you will learn and move forward.

Working with others and building a strong team helps you achieve more than working alone. You do better when you share ideas and support each other.

Creating spaces and projects that people can use and enjoy is more important than just making something look perfect. When you focus on real needs, your work has a bigger impact.

—

Click here to learn more about Turner.Works 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community 🤝

Want more freedom? Grab the Architecture Business Blueprint 🎁

Click here to connect with Carl on LinkedIn 🤝

—

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Hands-On Construction To House of the Year with Carl Turner | 097

Thu, 04 Sep 2025 06:00:00 +0100

Jon chats with award-winning architect Carl Turner, founder of Turner.Works. Carl shares the first part of his career journey. From his beginnings as a mature student to building an amazing reputation for residential projects. He won a string of prestigious awards along the way. Several of Carl’s projects have featured on TV shows like George Clarke's Ugly House To Lovely House & Grand Designs. In 2013, Carl’s own home, Slip House, won the RIBA Manser Medal, and in 2021, Hove House won Grand Designs House of The Year. Carl talks about the benefits of hands-on construction for building designers, the importance of teamwork, and his itch to make a larger impact through public architecture. Plus the ups and downs of running his own firm straight out of university and the valuable lessons learned along the way.

Today’s Guest

Episode Highlights

00:00 Introduction

01:07 Meet Carl Turner

03:53 The Importance of Taking Breaks

06:36 Carl's Early Career and Starting Turner.Works

11:14 Hands-On Construction Experience

26:01 Building a Reputation and Winning Awards

29:47 The Desire for Public Projects

31:25 Transition to Community Development

31:50 Conclusion and Next Episode Teaser

Key Takeaways

Get Involved and Learn by Doing

You learn a lot when you get your hands dirty. If you help build things yourself, you understand how buildings really work. This makes you a better designer because you know what is possible and what is hard to do.

Take Breaks and Make Plans

You need to take breaks and step back sometimes. When you do this, you can see things more clearly and make better choices. If you just keep working without stopping, you might miss out on good ideas or make mistakes.

Work Together and Help Others

You do better when you work as a team. If you help other people and listen to their ideas, you can finish projects more easily. It is not just about you; it is about everyone working together to make something great.

Click here to learn more about Turner.Works 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community 🤝

Want more freedom? Grab the Architecture Business Blueprint 🎁

Click here to get your Free Operations Audit and Identify Your Team's Biggest Bottleneck in Minutes - take your Systemization Snapshot today. 🖥️

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Next Episode

Next time, hear what happened after Carl decided to move away from residential architecture towards public projects.

Why You Need Better Systems (Not More Tools!) with Layla Pomper | 096

Thu, 28 Aug 2025 06:00:00 +0100

Only 17% of small teams write down what they do. Most just try to remember everything, which leads to stress and feeling overwhelmed. Layla Pomper, CEO of ProcessDriven and a systems expert, talks about how to build strong systems in your business. She shares her own journey from running a carpentry business with her husband to helping over 2,100 clients and 119,000+ YouTube followers. Layla explains the difference between good tools and good systems, and why writing down what you do is so important. She also discusses common mistakes teams make, like relying too much on software. This episode of Architecture Business Club will help you understand why better systems are key, not more tools.

Today’s Guest

Layla Pomper is the CEO of ProcessDriven® and the go-to expert on systemizing small team operations. Since 2018, Layla has been using software, process documentation, and storytelling to guide over 2,100+ clients and 119k YouTube subscribers to “enjoy the process” so they can delegate, grow, or simply relax. Creator of the Systemization Snapshot™— an operations audit and report that has benchmarked the operations of hundreds of teams—Layla’s mission is to turn “build your business systems” into a game that small teams can win in any industry.

Episode Highlights

00:00 Introduction

00:50 Meet Layla Pomper: CEO of ProcessDriven

02:25 Layla's Journey from Carpentry to Systems

04:26 The Importance of Documenting Business Systems

05:48 Why Systems Matter More Than Tools

07:17 The Pitfalls of Relying on Software

12:52 Learning from Other Industries

14:30 Defining Good Systems vs. Good Tools

21:32 The Benefits of Writing Down Processes

27:07 Tool Switching: Does It Solve Real Issues?

29:27 Practical Steps to Improve Your Systems

30:54 Final Thoughts and Takeaways

34:50 Layla's Favourite Place and Closing Remarks

Key Takeaways

Write Things Down

You should not try to remember everything in your head. When you write down what you do at work, it helps you and your team know what needs to be done. This makes your job less stressful and stops you from forgetting important steps.

Don’t Let Software Decide How You Work

It’s easy to think that new tools or apps will fix your problems. But you should first decide how you want to work, then pick tools that fit your way. If you let the software choose for you, you might end up working in a way that does not suit you.

Learn from Others

You can learn good ideas from people in your own job and from other jobs too. Ask others how they do things and share what works for you. Sometimes, a simple trick from another business can help you do your work better.

Connect with Layla on LinkedIn 🤝

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community 🤝

Want more freedom? Grab the Architecture Business Blueprint 🎁

Visit the BuJo (Bullet Journal) Website

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Next Episode

Next time Jon chats with architect Carl Turner from Turner.Works about his career of two halves.

How to Declutter Your Busy Brain with Bullet Journalling | 095

Thu, 21 Aug 2025 06:00:00 +0100

Declutter Your Mind with Bullet Journaling! Jon shares how bullet journalling can help you reduce mental clutter and focus on what’s important. John, who has been using the bullet journal method for over a year, explains how it works and debunks common myths about it needing to be artistic. He highlights the ease and flexibility of this analogue method, making it a better alternative to digital tools that can be distracting. Jon provides simple instructions on getting started and the benefits of incorporating bullet journalling into your daily routine.

00:00 Introduction

01:18 Exploring Bullet Journaling

02:32 Debunking Bullet Journaling Myths

05:27 Jon's Bullet Journaling Journey

13:38 Getting Started with Bullet Journaling

18:33 Bullet Journaling Tips and Tricks

20:44 Conclusion and Final Thoughts

—

Key Takeaways

You can use bullet journaling to clear your mind. Writing things down helps you stop worrying about forgetting ideas and lets you focus on what matters.

You do not need to be artistic or make your journal look perfect. Bullet journaling is for everyone, and you can keep it as simple as you like.

You can use your journal to plan, keep track of your tasks, and look back at what you have done. This helps you see your progress and remember your small wins.

—

Liked our guest? Click here to connect with them 🤝

Click here to learn more about [our guest’s services] 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community 🤝

Want more freedom? Grab the Architecture Business Blueprint 🎁

Click here to connect with Susie on LinkedIn 🤝

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Next Episode

Next time, Jon is joined by Layla Pomper to uncover why you need better systems, not more tools.

Avoiding The Biggest Marketing Timewasters with Susie Lober | 094

Thu, 14 Aug 2025 06:00:00 +0100

Jon chats with Susie Lober, a marketing expert with over 20 years of experience working with architects. Jon and Susie discuss the pressures and challenges of modern marketing for architecture practices. They highlight the importance of focusing on quality over quantity and avoiding common marketing time wasters like chasing trends, fixating on social media metrics, producing content without strategy, endlessly tweaking websites, and ineffective networking. Susie emphasises the need for a sound marketing strategy, following up on networking efforts, and building trust with potential clients. The conversation underscores the value of intentional and consistent marketing efforts.

Today’s Guest

Susie Lober helps architects harness the power of marketing to get more of the work they want. If you're feeling overwhelmed by all the different marketing tools and tactics, Susie will help you identify what's most relevant to your business with down to earth practical advice. She is a Fellow of the Chartered Institute of Marketing with over 20 years experience marketing for architects both in practice and independently. She is also an editor of the RIBA publication ‘Cambridge Architecture’.

Episode Highlights

00:00 Introduction

00:44 Meet Susie Lober

02:30 Biggest Marketing Time Wasters

02:56 Chasing Trends in Marketing

07:22 The Pitfalls of Social Media Metrics

11:20 Creating Purposeful Content

14:17 Website Tweaks and Their Impact

29:10 Effective Relationship Marketing

36:54 Consistency in Marketing Efforts

46:16 Final Thoughts and Takeaways

48:20 Travel and Personal Recommendations

49:48 Conclusion and Contact Information

Key Takeaways

Focus on What Matters, Not Just Trends

You don’t need to follow every new marketing trend. Instead, think about where your audience is and what they care about. If your customers aren’t on a certain social media platform, you don’t have to be there either.

Quality Over Quantity in Content

It’s better to share helpful and interesting content than to post all the time. You don’t have to post every day. Make sure what you share is useful and fits your business. This way, people will remember you for the right reasons.

Build Real Relationships and Keep in Touch

Meeting people is just the start. You need to follow up and keep in touch with them. This helps you stay in their minds, so when they need your help, they will think of you first. Little and often is better than doing a lot all at once and then stopping.

Click here to learn more about Susie’s marketing workshops 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community 🤝

Want more freedom? Grab the Architecture Business Blueprint 🎁

Like our guest? Click here to connect with them 🤝

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Next Episode

Next time Jon talks about how to use warm outreach to generate leads.

How To Use Written Content to Become a Thought Leader with Antoinette Chappell | 093

Thu, 07 Aug 2025 06:00:00 +0100

Jon is joined by Antoinette Chappell, an expert in executive thought leadership and content creation. They discuss the importance of standing out with original insights and effective content implementation. Antoinette shares her journey from translation to copywriting, and the necessity of strategic, long-form content to build authority in your field. They explore the role of thought leadership in career growth, the impact of AI on content creation, and the significance of having a strong content strategy. Also, Antoinette talks about Property Connect networking events and the value of face-to-face networking in the property and construction industries.

Today’s Guest

Antoinette Chappell has worked in two professions heavily transformed by AI and automation, yet has remained resilient and agile throughout. As a translator, she spotted automation trends early and pivoted into copywriting in 2019, ahead of the industry curve. In 2023, she wrote "Copy that!" to help fellow translators develop additional revenue streams, guidance that professional bodies are only now advocating. Antoinette now specialises in executive thought leadership, transforming busy leaders' insights into compelling long-form content. This forward-thinking approach exemplifies how she helps C-suite executives and founders lead industry conversations rather than reflect on what has been.

Episode Highlights

00:00 Introduction

00:39 Meet Antoinette Chappell

03:08 Becoming a Thought Leader

05:32 Benefits of Thought Leadership

08:13 Long Form vs Short Form Content

11:07 SEO and Quality Content

16:49 Strategic Content Planning

20:30 Engaging Content for Professional Services

22:31 Personal Touch in Professional Posts

23:07 Consistency and Strategy in Posting

23:43 Building a Recognisable Brand

24:45 The Long-Term Benefits of Quality Content

28:07 Evolving with Industry Changes

32:46 Networking and Property Connect

35:19 Final Thoughts and Takeaways

36:15 Favourite Travel Destinations

39:21 Conclusion and Contact Information

Key Takeaways

You need to share your own ideas and stories to stand out. If you want people to notice you, don’t just copy what others say. Use your own experience and show what makes you different.

You should have a plan for your content. Think about who you want to help, what they want to know, and when you will share your posts. If you post with a plan, more people will see you as an expert.

You don’t have to be the best or have worked for many years to be a leader. If you look ahead, learn new things, and share what you know, you can help others and become someone people trust.

Click here to learn more about Antoinette's services 🖥️

Find your nearest Property Connect Networking Event 🏡

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community 🤝

Want more freedom? Grab the Architecture Business Blueprint 🎁

Connect with Susanna on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Next Episode

Next time Jon is joined by Susie Lober to uncover 5 big marketing timewasters.

How to Position Yourself as the Go-To Choice with Susanna Reay | 092

Thu, 31 Jul 2025 06:00:00 +0100

Jon welcomes Susanna Reay, the UK's authority architect and creator of the Spark process. They discuss the importance of building authority over visibility for sustainable business growth in architecture. Susanna shares her expertise on how architectural firms can effectively position themselves as the go-to experts in their field by focusing on their unique methods, offers, and distinctive content. The episode also highlights success stories of interior designers who transformed their businesses by uncovering their unique service premises. Through engaging examples and actionable insights, this episode provides a roadmap for architects and designers to build a credible and distinctive brand.

Today's Guest...

Susanna Reay is the UK's Authority Architect and creator of the SPARK Process™, dedicated to transforming brilliant but overwhelmed service providers into clear, confident authorities with scalable impact.

Episode Highlights...

00:00 Introduction

00:46 Meet Susanna Reay: The Authority Architect

04:26 Positioning Yourself as the Go-To Choice

07:53 The Authority Spark Process

11:15 Signature Methods and Unique Offers

19:25 Real-Life Examples of Unique Service Premises

30:47 Conclusion and Key Takeaways

31:37 Final Thoughts and Farewell

Key Takeaways...

You don’t need to be everywhere to be successful.

You might think you have to be on every social media platform and get lots of followers. But you don’t. It’s better to know what you want to be known for and build your skills and trust first. This helps you stand out without feeling tired or stressed.

You have your own special way of doing things.

Even if you learned the same things as others, you have your own method and style. When you find out what makes you different, you can use it to show people why they should choose you. Your unique way is your “calling card”.

Share what you believe and what you care about.

People want to know what you stand for. If you talk about your ideas and what matters to you, others will see you as a leader. This helps you become the go-to person in your field.

Links Mentioned In The Episode...

Get Susanna’s free resources to help position you as the go-to expert

—--

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Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

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In The Next Episode...

Next time Jon chats with Anoinette Chappell about how to use written content to build your authority so that you can become a thought leader in your sector.

Balancing Work and Family - Tips for Working From Home During School Holidays | 091

Thu, 24 Jul 2025 06:00:00 +0100

Jon shares practical tips for managing work and family life during the school holidays. Jon offers advice on how to maintain productivity by designing flexible routines, prioritising essential tasks, batching work, and using technology. He shares the importance of setting expectations with clients, involving children in planning, and taking care of your own well-being to avoid burnout. Jon also highlights the benefits of outsourcing and the value of connecting with peers for support and ideas. Tune in to learn how to create a balance that works for you and your family.

Episode Highlights...

00:00 Introduction

01:23 Balancing Work and Family During School Holidays

02:48 Practical Tips for Managing Work

07:16 Deep Work and Breaks

10:43 Outsourcing and Tech Solutions

12:29 Self-Care and Community Support

14:56 Final Thoughts

Key Takeaways...

Redefine Productivity: You need to accept that your work efficiency will change during the school holidays. Focus on consistency rather than perfection and set realistic goals for yourself and your business.

Plan and Communicate: Design a flexible routine that fits around your family. Let your family and clients know about any new arrangements, and feel free to adjust the plan as you go.

Self-Care is Key: It's important to look after yourself. Make sure you get enough rest and take regular breaks. Balancing work and family is challenging, but your well-being should never be neglected.

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Visit Catherine’s Website

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Susanna Reay about how to position yourself as the go-to choice.

Capturing You: Personal Brand Photography in Architecture with Catherine Turner | 090

Thu, 17 Jul 2025 06:00:00 +0100

Jon is joined by brand photographer Catherine Turner to discuss the vital role personal brand photography can play for architecture firms. They explore how showcasing the people behind the designs can build trust and differentiate firms in a competitive market. Catherine shares her insights on effectively using these photos beyond just the about page, choosing the right photographer, and understanding photo licensing. Additionally, she provides practical tips for making professional photos work as a powerful marketing tool. This episode is essential listening for architects and design professionals looking to enhance their brand presence.

Today's Guest...

Catherine Turner is a brand photographer and also co-host for the You Are The Media - London community events. She can help you have awesome photos, whether you shyly cringe or boldly perform while having them taken. She's based in the South East of England but travels the country with her kit, including an essential pop-up stool as she's a bit of a shortie! Catherine is also a wife, a bonus-mum and has a cockerpoo called Arthur.

Episode Highlights...

00:00 Introduction

01:53 Meet Catherine Turner: Brand Photographer

06:54 The Importance of Personal Brand Photos

17:57 Using Personal Brand Photos Effectively

21:54 Leveraging Personal Brand Photos for Marketing

26:10 The Power of Personal Connections in Business

26:53 The Impact of Visual Marketing

30:38 Choosing the Right Photographer

34:49 Understanding Photo Licensing

40:52 Catherine's Favourite Travel Destination

43:06 Final Thoughts and Where to Connect

Key Takeaways...

Show your face: Personal brand photos are important. They help people remember you and know who they are working with. This builds trust, which can set you apart from others.

Mix professional and casual shots: When using photos, don't just stick to professional headshots. Mix in some casual, everyday photos that show a bit of your personal life. This can make you more relatable and approachable.

Choose the right photographer: Work with a photographer you feel comfortable with. This can make a big difference in how you feel about the photo session and the end results.

Links Mentioned In The Episode...

Connect with Catherine on Instagram

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Learn more about Rachel’s Writing Club

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Keeping Your Architecture Website Fresh (Like A Magazine!) with Rachel Extance | 089

Thu, 10 Jul 2025 06:00:00 +0100

Jon is joined by the acclaimed writer Rachel Extance to discuss how architects can keep their practice websites engaging even between projects. They explore the concept of treating your website like a magazine, sharing six key blog ideas that can maintain interest and boost search engine rankings. Topics covered include case studies, unpacking key concepts, origin stories, sales page support articles, news stories, and event write-ups. Rachel also shares valuable tips for creating compelling blog content and the importance of tailoring content to the client's understanding level. And insights on effectively managing writing tasks. Tune in to learn how to make your architecture practice's website consistently dynamic and informative.

Today's Guest...

Rachel Extance has been writing professionally for more than 20 years, first as a journalist, and now as a copywriter and blogger. She’s always been interested in government, social justice, international development and sustainability so specialises in these areas. Her work is story-led, focused on people, and how our work interrelates to make an impact. Rachel excels at simplifying complex topics for the public and writing for different audiences.

Episode Highlights...

00:00 Introduction

01:28 Meet Rachel Extance: Professional Writer

03:46 Using Your Website Like a Magazine

08:32 Six Blog Ideas for Architects

09:36 Deep Dive: Case Studies

13:23 Exploring Key Concepts

19:12 The Importance of Origin Stories

22:03 Introducing the Sales Page Supporter

28:04 Using Pinterest for Your Architecture Business

29:03 Sharing News Stories on Your Website

30:48 Developing Case Studies and Interlinking Content

33:32 Incorporating Events into Your Blog

35:25 Tips for Writing Effective Blog Articles

39:56 Travel Inspirations and Personal Insights

41:30 Conclusion and Final Thoughts

Key Takeaways...

Share Your Knowledge: You have lots of stories and experiences that can help others. Share them on your website in blog posts. This way, people can learn from you and trust you more.

Explain Your Work: Many people don't understand what architects do. By writing about how you solve problems and create amazing designs, you can help clients see why they should choose you.

Keep Your Website Updated: Adding new stories and news to your website shows that you are active and reliable. This helps you rank higher on search engines and keeps you in the minds of potential clients.

Links Mentioned In The Episode...

Connect with Rachel on LinkedIn

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Catherine Turner to learn how personal brand photography can benefit your practice.

Unmasking Imposter Syndrome with Jason McDaid | 088

Thu, 03 Jul 2025 06:00:00 +0100

Jon is joined by imposter syndrome life coach and fire engineer Jason McDaid. The discussion dives into the widespread issue of imposter syndrome, which affects 78% of professionals. Jason shares actionable strategies to combat this debilitating self-doubt, explains its core traits, and discusses the impact it has on individuals, particularly in the architecture and engineering sectors. He also opens up about his personal struggles and the coping mechanisms that people adopt. Additionally, the episode offers practical tools to reframe negative thoughts and underscores the importance of understanding that you're not alone in feeling like an imposter.

Today's Guest...

Jason McDaid is a fire engineer and a life coach specialising in imposter syndrome and the impact this is having on professionals working in the construction industry. He provides 1 on 1 coaching, and in-person imposter syndrome workshops called The 78% Club, 78% being the first stat that he heard about how many people experience imposter thoughts and feelings during their career.

Episode Highlights...

00:00 Introduction

01:38 Meet Jason McDaid

04:54 Defining Imposter Syndrome

08:26 Why Imposter Syndrome is So Common

11:52 Different Competence Types

15:52 Coping Mechanisms and Their Impact

20:16 Imposter Syndrome in Architecture and Engineering

25:10 Competence and Mistakes in the Workplace

26:01 Understanding Imposter Syndrome

26:36 Healthy Self-Doubt vs. Imposter Syndrome

29:19 Personal Story of Overcoming Imposter Syndrome

32:10 Tools to Combat Imposter Syndrome

33:27 Reframing Negative Thoughts

39:13 Final Thoughts and Takeaways

42:32 Travel and Nature Experiences

45:50 Conclusion and Contact Information

Key Takeaways...

Imposter syndrome is very common. You're not alone in feeling like a fraud sometimes; 78% of professionals experience similar thoughts at some point in their career. This realisation can help you feel less isolated.

Imposter syndrome can show up in different ways. You might procrastinate, avoid putting yourself forward, or switch jobs frequently. Recognising how it affects you personally can be the first step in tackling it.

Reframing your thoughts can help. Asking yourself questions to challenge negative thoughts can change how you see your skills and achievements. This can make a big difference in how you handle feelings of self-doubt.

Links Mentioned In The Episode...

Visit Jason’s Website

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time we’re joined by Rachel Extance to learn how to use your website like a magazine.

Is It Time To Quit Your Architecture Business? | 087

Thu, 26 Jun 2025 06:00:00 +0100

Jon addresses the challenging question of whether it's time for you to quit your architecture business. He explores indicators that might suggest it's time for you to step away, such as changes in the market, personal circumstances, and diminishing passion. He explores the emotional aspects of closing your business and reframes the concept of failure as a learning opportunity. Offering three potential paths—staying the course, stopping, or starting something new—Jon provides actionable insights and personal anecdotes, encouraging you to carefully consider your options before making any big decisions about your business.

Episode Highlights...

00:00 Introduction

02:11 Signs It's Time to Quit Your Business

05:15 Reframing Failure: Learning from Setbacks

07:14 Evaluating Your Business: Freedom, Flexibility, and Fulfillment

09:21 Options: Stay, Stop, or Start Something New

10:44 Jon's Personal Experience: Struggles and Realisations

17:01 The Power of Pivoting: Embracing Change

22:42 Conclusion: Making the Right Decision for You

24:16 Outro: Next Episode and Final Thoughts

Key Takeaways...

Think About Changing:

If your architecture business is no longer working and it's making you sad or tired, it might be time to think about changing something. This can mean trying a new idea or offering different services.

Closing Your Business Is Not Failure:

If you close your business, it doesn’t mean you failed. Think of it as learning from what didn’t work and moving on to something new. It’s okay to stop something that makes you unhappy.

You Have Options:

You can choose to keep your business going, close it, or start something new. It’s important to take time to think about what you really want and make a plan that is best for you.

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time we’re joined by Jason McDaid to explore how we can normalise impostor syndrome.

Build Online Visibility (Without The Burnout) with Heidi Suutari | 086

Thu, 19 Jun 2025 06:00:00 +0100

Jon and special guest Heidi Suter, co-founder and CEO of Arkiste, discuss effective ways to build and maintain an online presence for architects and designers. They explore SEO tactics, the importance of having a detailed and updated portfolio, and using platforms like Pinterest for increased visibility. Heidi shares her journey into the architecture space and offers valuable tips for repurposing content and optimising your website. Jon provides insights into leveraging digital tools to avoid burnout while maintaining a strong online presence.

Today's Guest...

Heidi Suutari is the co-founder and CEO of Arkiste—a digital playground made just for design professionals, where architects and designers can show off their best work and get found by dream clients.Based in Helsinki but running an international crew, she’s a tech and marketing pro who’s obsessed with helping creative people win online. Heidi once got rejected from architecture school, but now she’s building Arkiste, so what goes around comes around. Always learning, and passionate about helping others succeed, Heidi’s here to make sure your work gets noticed online

Episode Highlights...

00:00 Introduction

01:18 Meet Heidi Suter: Co-founder and CEO of Arkiste

02:25 Heidi's Personal Interests and Background

04:07 Long-term Online Strategies for Architects

07:31 SEO Tips for Architects

17:10 Using Pinterest to Boost Visibility

22:29 Importance of a Well-Designed Website

27:22 Effective Social Media Strategies

30:34 About Arkiste: A Digital Playground for Designers

38:26 Final Thoughts and Favourite Places

40:00 Conclusion and Farewell

Key Takeaways...

Use SEO to Stand Out: You need to use the right words on your website to help people find you. Make sure to describe your work well and use the words that your clients might use to search for services like yours.

Share Your Work Online: Don't keep your amazing projects hidden on your computer. Share them online on platforms like Pinterest and your website. This way, more people can see your work and you can get more clients.

Keep Your Website User-Friendly: Your website is the first thing many people will see about you. Make sure it is easy to use, loads quickly, and has all the important information about your projects and how people can contact you.

Links Mentioned In The Episode...

To start showcasing your work online head to arkiste.com & sign up (for free).

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Click here to learn more about The Architect Marketing Institute

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

The Marketing System That Attracts The Right Clients with Richard Petrie | 085

Thu, 12 Jun 2025 06:00:00 +0100

Jon is joined by leading architect marketing coach Richard Petrie. They discuss effective marketing systems tailored to consistently attract the right clients and projects for architects and design professionals. Richard, co-founder of the Architect Marketing Institute, shares insights into building a systematic approach to marketing, shares the importance of niche marketing and a consultative sales process. They explore specific strategies such as creating offers that appeal to clients at different stages of their readiness to hire an architect. Richard shares success stories and provides practical advice for transforming architecture practices through targeted marketing efforts.

Today's Guest...

Richard Petrie is the world’s foremost architect marketing coach & the co-founder of The Architect Marketing Institute - a leading provider of marketing training and resources for small-firm architects and building designers. Their mission is to enable motivated architects to find freedom and fulfillment through exceptional projects and exceptional income. Richard brings a high performance mindset to marketing for his architect clients all around the world. And he’s joined me on this episode to share some of his expertise with you.

Episode Highlights...

00:00 Introduction

02:19 Introducing Richard Petrie

05:13 Challenges Architects Face in Marketing

14:32 High-Level Marketing Strategies For Architects

18:50 Creating Effective Offers

25:24 Common Pitfalls in Traditional Sales Approaches

26:19 The Value of Paid Diagnosis and Research

28:29 Four Offers for Different Client Stages

30:50 Filtering Clients Through Offers

31:24 Nurturing Clients Over Time

33:34 Customising Offers for Specific Projects

35:06 Case Study: Success with Niche Marketing

39:52 The Importance of Marketing for Architects

42:18 Final Thoughts and Key Takeaways

44:39 Personal Insights and Travel Experiences

46:54 Connecting with Richard and Show Wrap-Up

Key Takeaways...

You should have a clear target. Knowing exactly who your ideal client is will help you attract the projects you like. Imagine fishing with the right bait for the right fish.

Use a step-by-step marketing plan. Create systems for marketing your services which involve several steps—like different offers for clients at various stages. This helps you guide them through their journey.

Say no to bad projects. If you have plenty of good projects lined up, you can easily say no to the ones that don’t suit you. This way, you won’t feel stuck doing work you don’t enjoy.

Links Mentioned In The Episode...

Book a free Gameplan Call with AMI

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Grab Maja’s Free PDF Guide ‘Your Next Step to a Stronger LinkedIn Profile’

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Heidi Suutari about long term online strategies to build your visibility without burnout.

How To Build a LinkedIn Profile That Attracts More Clients with Maja Kovacic-Kalra | 084

Thu, 05 Jun 2025 06:00:00 +0100

Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear call-to-actions and using the featured section to enhance profile engagement. The episode includes examples and practical tips to help architects stand out on LinkedIn and make the most of their online presence.

Today's Guest...

Maja Kovacic-Kalra is a former architect turned marketing coach who spent over a decade in practice. Maja knows the pain of doing great work… and still feeling invisible. Relying on word of mouth. Taking on underpaid, uninspiring projects just to stay afloat. Working with difficult clients. But she’s also seen the difference when you're working on projects you actually enjoy, getting paid properly, and not burning yourself out in the process. Her mission is to help architects get more of the right work with clients who respect and value you. So you can work on projects you love and earn the money you deserve without working crazy hours.

Episode Highlights...

00:00 Introduction

01:24 Meet Maya Kovacic-Kalra: From Architect to Marketing Coach

03:54 What Makes Up A LinkedIn Profile?

09:56 The Importance of a Strong LinkedIn Headline

14:52 Crafting an Effective LinkedIn Banner

18:28 Perfecting Your LinkedIn Profile Photo

20:04 Maximising the Blue Link and About Section

28:07 The Featured Section: A Key Element

29:38 Maya's Favourite Travel Destination

31:17 Conclusion and Final Thoughts

Key Takeaways...

Make Your LinkedIn Headline Work for You

Your headline should do more than just say your job title. Use it to tell people who you help, what you do, and how it helps them. Try a simple format like: “I help [type of person] do [what you do] so they can [benefit].”

👉 Focus on the first 45–60 characters—this is what people see first when you show up in searches or invites.

Design a Banner That Tells Your Story

Your LinkedIn banner is the big image at the top of your profile. Use it to grab attention and show:

📢 What you do and why it matters

✅ Proof of your work (like logos or quotes from happy clients)

👉 A simple message that tells people what to do next (like “Book a call”)

Make sure the text is easy to read on both phone and computer, and check that nothing is hidden behind your profile photo.

Use the ‘About’ and ‘Featured’ Sections to Show How You Help

The ‘About’ section is a place to share your story—not just your CV. Talk about the problems your ideal client has, and how you help fix them. Keep it clear and friendly.

In the ‘Featured’ section, add links to your best work or offers. Put the most important link first—the one you want people to click. This should match the call to action in your banner.

Links Mentioned In The Episode...

Connect with Maja on LinkedIn

Visit Maja’s Website

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 CLICK HERE to subscribe to Where it’s AT: The Architectural Technology Podcast on your favourite podcast player

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Relaunching The Architectural Technology Podcast: Where it's AT | 083

Thu, 29 May 2025 06:00:00 +0100

Behind the Scenes of Podcast Production: Jon offers a behind-the-scenes look at the extensive work involved in relaunching CIAT's 'Where it's AT' podcast. The episode covers the planning, strategy meetings, content brainstorming, and technical setups necessary to reboot an existing show. Jon explains the importance of having clear goals, appropriate branding, and well-thought-out audio and visual elements. He also discusses the meticulous editing and promotional efforts required to produce quality podcast episodes. Jon also previews the next episode of 'Where it's AT' titled 'The Healing Power of Buildings,' set to release on May 30, 2025.

Episode Highlights...

00:00 Introduction

01:39 What is the Where it's AT podcast?

04:48 Podcast Relaunch Strategy

13:28 Editing and Production Insights

16:52 Conclusion and Next Steps

Key Takeaways...

Podcasting takes planning

Making a podcast isn’t just hitting record and talking. You need a plan—what the show’s about, how it sounds, what it looks like, and who it’s for. It’s a bit like designing a building—lots of little parts need to work together.

The stuff people don’t see matters

There’s loads that goes on behind the scenes. From planning and editing to sorting out guests and sharing the show online, all these steps help your podcast sound and look professional.

You don’t have to do it alone

Getting help from someone who knows what they’re doing can save you time and stress. A podcast expert can help with everything from ideas to launch, so your show feels smooth and sounds great.

Links Mentioned In The Episode...

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon chats with Maja Kovacic-Kalra about how to optimise your LinkedIn profile.

How To Stay Positive About Your Business (Even When You’re Down) | 082

Thu, 22 May 2025 06:00:00 +0100

Jon shares tips on how to stay positive when feeling down about your business. Drawing from his 20+ years in architecture, Jon highlights common challenges and offers strategies to boost morale. He discusses the importance of changing perspectives, leveraging community support, utilising coaching exercises like the circle of control, and the benefits of networking and co-working. Jon also stresses the value of celebrating small successes and managing overwhelming to-do lists through bullet journaling. Tune in for practical advice to maintain a positive mindset in your entrepreneurial journey.

Episode Highlights...

00:00 Introduction

01:20 Understanding Business Struggles

02:24 Changing Your Perspective

05:50 Circle of Control Exercise

08:47 Environmental Changes and Networking

13:30 Journaling and To-Do Lists

15:38 Conclusion

Key Takeaways...

Change how you look at things

When you're feeling low about your business, try to look at things in a different way.

It’s easy to compare yourself to others and feel like you’re not doing enough.

But remember – you don’t see their full story. Everyone has ups and downs.

Try to spot the difference between what’s really true and what you’re just feeling in the moment.

Don't waste energy on things you can’t change

When everything feels too much, try this simple exercise to feel more in control:

Draw three circles on a page:

In the outer circle, write things you can’t control (like the news, the economy, or other people’s actions)
In the middle circle, write things you can influence (like how you talk to clients or the way your team works)
In the centre circle, write what you can control (like your daily habits, how you spend your time, and how you react)

Spend most of your time and energy on the centre circle. That’s where real change happens.

Small changes can lift your mood

Feeling stuck? Try changing where you work – a coffee shop or coworking space can give you a boost.

Get outside for a walk, or do something fun like kayaking or cycling.

And even if you're an introvert, talking to others in your field can really help.

You’re not alone – sometimes, a quick chat can give you a whole new idea.

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Hayley on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Building Good Habits for More Success in Business with Hayley Watts | 081

Thu, 15 May 2025 06:00:00 +0100

Jon is joined by productivity and habits coach Haley Watts to discuss the psychology of habits and offer practical tips for small firm founders in architecture. They discuss the Four Tendencies of habit formation, strategies for managing to-do lists, and the importance of balancing work with personal interests. Haley also shares insights on creating small, actionable habits and provides advice on how to leverage energy levels for better task management. The conversation offers valuable guidance for anyone looking to improve productivity and achieve more freedom and fulfillment in their business.

Today's Guest...

Hayley Watts is a productivity and habits coach and trainer. She helps people who are juggling too much to get clear on their priorities, reduce their stress and help them grow their businesses. She has been delivering training around productivity and people management for the last 10 years, and now helps people who are running their own businesses to get focused.

Episode Highlights...

00:00 Introduction

01:33 Meet Haley Watts: Productivity and Habits Coach

03:36 Understanding Habit Formation

06:50 Effective Use of Calendars and To-Do Lists

11:26 Creating and Sustaining New Habits

14:05 Managing Overwhelm and Prioritising Tasks

24:10 Weekly Planning Strategies

28:03 Final Thoughts and Takeaways

31:32 Closing Remarks and Contact Information

Key Takeaways...

Build small habits that stick

Start with tiny steps you can do easily.

Link your new habit to something you already do – like brushing your teeth or making tea.

Celebrate little wins to help you keep going.

Plan your day in a way that works for you

Use a simple system to keep track of what needs doing.

Start with the most important jobs, and think about when you have the most energy.

You can use a calendar, a journal, or even post-it notes – whatever helps you stay on track.

Stop feeling overwhelmed

When your tasks are all over the place, your brain feels messy too.

Keep everything in one spot and break big jobs into small steps.

This makes things feel easier and helps you stay in control.

Links Mentioned In The Episode...

Visit Hayley’s Website

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Click here to join the Business School for Architects (for free)

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon explores how to stay positive even when you’re feeling down.

Dramatically Improve Your Results as an Architecture Practice Owner with Ray Brown | 080

Thu, 08 May 2025 06:00:00 +0100

Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatically improve business results. Key insights include being intentional about business perceptions, understanding and managing project hours, the importance of clear roles and strategic hiring, and the value of a foundational business education. They also introduce ArchiBiz's new Business School for Architects. Ray underscores that architects must embrace basic business knowledge to ensure long-term success.

Today's Guest...

Ray Brown is a business coach and entrepreneur. Originally from Scotland & now based in Australia. Ray has coached everyone from startups to top executives of major companies. He is the founder ArchiBiz - a global company that helps ambitious architects build profitable and sustainable businesses without compromising design standards. Ray is our first returning guest, having featured on episode 31 of the podcast back in May 2024.

Episode Highlights...

00:00 Introduction

01:31 Meet Ray Brown

04:03 The Four Ps Framework for Architecture Practices

06:33 Deep Dive into Practice and Projects

16:17 People: Hiring, Training, and Utilisation

22:47 Perception: Shaping Your Market Image

28:43 Introducing the Business School for Architects

35:46 Conclusion and Final Thoughts

38:55 Travel Talk and Farewell

Key Takeaways...

Build Your Business Like You Build a House

You can be great at design, but without a strong business setup, your practice won’t run well. Ray Brown talks about using the “Four Ps” to keep things on track:

🏢 Practice – how your business is set up

📁 Projects – how you run your jobs

👥 People – who you hire and how they work

👀 Perception – how others see your business

Know Where Your Time Goes

You only have so many hours in a day. Ray says it’s important to know how you spend them:

⏱️ Time on client work you can charge for

🧾 Time on project tasks you can’t charge for

📋 Time on things not linked to any project

If you don’t track this properly, you might end up working loads… but earning less than you think.

Don’t Wait Too Long to Hire Help

Hiring someone when you’re too busy can lead to mistakes. Ray says:

👷 Hire before you're desperate

📄 Give each person a clear job and role

💰 Use the right team member for the task – the one who can do the job well without costing too much

This way, your team works better, and your business makes more money.

Links Mentioned In The Episode...

Click here to learn more about ArchiBiz

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Visit Joe’s practice website

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Hayley Watts to learn how you can create good habits to lead to more success in your business.

Building Dreams: Joe Wright's Journey Through Architecture and Business | 079

Thu, 01 May 2025 06:00:00 +0100

Jon is joined by architect Joe Wright, who shares his journey from working in a large architecture firm to running his own small practice. Joe shares the challenges and rewards of this transition, including his changing approach to business and the importance of client collaboration. He also discusses personal anecdotes, his love for a local gospel choir, and the significance of sustainable design in his projects. The episode offers valuable insights for small firm founders aiming to build their dream business in architecture.

Today's Guest...

Joe Wright is a Chartered Architect who creates bespoke homes in London and West Sussex. His focus is on client collaboration and sustainable design. Joe has worked on around 10 projects a year for over a decade, from design to construction. Helping to turn his clients’ houses into fabulous homes. During that time, he’s also moved from Tottenham to the seaside town of Worthing in West Sussex. And oversaw building work on three projects on his own home. Asides from spending time with his architect wife, two sons and their mad cocker spaniel. Joe loves mountain biking, Arsenal football club, travel, and is a member of a local gospel choir.

Episode Highlights...

00:00 Introduction

01:28 Meet Joe Wright: Architect

04:45 Joe's Architectural Practice and Philosophy

07:45 Joe's Journey to Becoming an Architect

13:31 Starting a New Practice: Challenges and Strategies

17:29 Early Business Struggles and Client Relationships

25:36 Dealing with Difficult Clients

27:18 Learning to Trust Your Gut

29:43 The Impact of Bad Clients on Mental Health

31:07 The Importance of Client Collaboration

31:41 Business Development and Marketing Strategies

40:45 Networking: Overcoming Fear and Building Relationships

46:39 Favourite Travel Destinations

48:48 Conclusion and Final Thoughts

Key Takeaways...

Facing Your Fears and Taking Action

You might feel scared to try something new — like getting into architecture, starting your own practice, or going to a networking event. But the longer you wait, the more chances you might miss. Taking action helps you learn as you go. You don’t need to have it all figured out — just get started, and deal with things as they come.

Why Building Relationships Matters

At first, networking can feel awkward. But once you start meeting people, it gets easier — and it can really help your business. Talking to others, sharing stories, and asking for advice can lead to new ideas, referrals, and work. You don’t have to do it all alone — people want to help.

Trusting Your Gut with Clients

Sometimes you just know when a client doesn’t feel right. If you ignore that feeling, it can lead to stress, wasted time, and low energy. Be picky. Set clear rules from the start. When you work with good people, your projects go better and you feel happier too.

Links Mentioned In The Episode...

Connect with Joe on LinkedIn

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon is joined by Ray Brown to learn how you can dramatically improve your results as an architecture practice owner.

How To Calculate Your Ideal Income: How Much Money Is Enough? | 078

Thu, 24 Apr 2025 06:00:00 +0100

Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers practical advice to maintain profitability. He emphasises the importance of considering both short-term needs and long-term financial goals. Additionally, Jon introduces the Profit First method for allocating business revenue. Tune in to gain clarity on your financial targets and ensure your business's financial health.

Episode Highlights...

00:00 Introduction

01:38 Understanding Your Financial Needs

03:56 Calculating Your Monthly Income

05:08 Planning for Annual and Unexpected Expenses

07:03 Setting Long-Term Financial Goals

08:50 Determining Your Business Revenue Needs

09:50 Profit Allocation and Business Expenses

12:08 Conclusion and Next Steps

Key Takeaways...

Know how much money you need

You need to be clear on how much money you need to live and run your business. This means knowing what you need to take home each month, as well as saving for once-a-year bills and surprise costs. It helps you stay on top of things and avoid money stress.

Set money goals for your business

Break your income into steps. Start with what you need each month to get by. Then look at your yearly costs. Finally, think about what you want in the future. These steps make it easier to plan your business income and keep things growing.

Split your money the smart way

One way to manage your money is from the book Profit First. You split what your business earns like this:

💸 50% for paying yourself

🏢 30% for running the business

💰 15% for tax

📈 5% for profit

This helps you make sure everything is covered — and that you’re not just working, but earning too.

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Grab a free copy of Storytelling for Design Creatives

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon chats with architect Joe Wright about his changing approach to business.

How To Build Trust and Connection Through Storytelling with Jude Charles | Part 2 | 077

Thu, 17 Apr 2025 06:00:00 +0100

Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your business. Real-world examples from architects and interior designers illustrate how storytelling can be leveraged for greater business success.

Today's Guest...

For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

Episode Highlights...

00:00 Introduction

01:29 The Power of a Story Bank

04:01 Crafting Engaging Stories

08:50 Success Stories in Design

14:42 Marketing Beyond Your Portfolio

22:40 The Impact of Video Storytelling

27:04 Final Thoughts and Takeaways

29:04 Travel and Connection

31:12 Closing Remarks

Key Takeaways...

Why storytelling matters

🗣️ If you want people to trust you and feel a real connection, sharing stories helps. When you tell personal stories, it shows the human side of your business. It makes you easier to understand and easier to like. Jude says it’s a good idea to keep a “story bank” – a place where you write down little things that happen each day. You can use these stories later when you need them.

Using video to tell better stories

📹 Video is a great way to tell stories. People can see your face, hear your voice, and really get a feel for who you are. Jude says video helps people understand what your business is all about – sometimes much faster than reading words on a website. It helps them decide if you’re the right person to work with.

Marketing isn’t just about pretty pictures

📸 If you're an architect or designer, don’t just show your finished work. Let people see what happens behind the scenes. Share clips of your team working, or happy clients talking about their experience. And try speaking on podcasts or at events – it helps more people find you and trust you. These simple things make a big difference when it comes to getting the right clients.

Links Mentioned In The Episode...

Visit Jude’s Website

Follow Jude on Instagram

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Grab a free copy of Storytelling for Design Creatives

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon explores how much money is enough.

How To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076

Thu, 10 Apr 2025 06:00:00 +0100

Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals the importance of vulnerability and authenticity in storytelling and offers a simple two-step formula for crafting impactful stories. Don't miss this episode to learn how strategic storytelling can help you attract ideal clients and grow your business.

Today's Guest...

Episode Highlights...

00:00 Introduction

01:39 Meet Jude Charles: Filmmaker and Storytelling Expert

04:03 Why is Storytelling Important in Business?

07:42 Three Essential Stories Every Business Should Share

12:23 Overcoming Challenges and Building Trust Through Stories

15:44 What Holds People Back From Sharing Stories?

20:02 The Simplicity of Effective Storytelling

27:21 Conclusion and Next Steps

Key Takeaways...

📖 Why Storytelling Matters in Business

Telling your story helps people trust you and connect with you. When you share your journey, successes, and big ideas, you show what makes you different. People remember stories – and that makes you stand out.

💬 Being Real Builds Trust

Being open about your experiences (even the tough ones) helps people relate to you. When you’re honest and real, your audience feels a stronger connection. That trust makes them more likely to work with you.

✏️ Keep Storytelling Simple

Jude Charles breaks storytelling into two easy steps:

1️⃣ Pick a clear moment – A time when something important happened.

2️⃣ Share the lesson – What you learned from it.

That’s it! No overthinking, just simple, powerful stories that connect with your audience.

Links Mentioned In The Episode...

Visit Jude’s Website

Follow Jude on Instagram

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Jon & Jude’s conversation on storytelling concludes in our next episode.

The Benefits of Podcasting for Architecture Firms (& Service-Based Businesses) | 075

Thu, 03 Apr 2025 06:00:00 +0100

Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practical tips on getting started, including using guest appearances to ‘dip your toe’ into podcasting. Be sure to contact Jon via the link below if you’d like to learn more about how podcasting could benefit you.

Episode Highlights...

00:00 Introduction

01:51 Benefits of Podcasting for Your Business

05:59 Debunking Podcasting Myths

13:22 Overcoming Fears around Podcasting

18:08 How To Get Started with Podcasting

19:57 Conclusion and Next Steps

Key Takeaways...

🎙 Building Trust and Authority

A podcast helps you show people what you do and why you do it. When you share your knowledge, you build trust with potential clients. The right people will be drawn to you, and those who aren’t a good fit will move on.

🚀 Getting Past Common Podcasting Fears

Think you need fancy equipment or a perfect radio voice? You don’t!

✅ Start with what you have – A simple setup works fine.

✅ Learn as you go – You don’t need to be an expert to begin.

✅ Your story matters – People connect with you, not just your content.

🎯 What Does Podcast Success Look Like?

Success isn’t just about money or big download numbers. It’s about:

📅 Showing up consistently – Keep publishing, even if it’s not perfect.

💡 Sharing something useful – Help your audience, and they’ll keep coming back.

🎙 Enjoying the process – If you like doing it, you’ll stick with it!

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Helen on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Jude Charles on using storytelling to attract better clients.

How To Make Better Use Of WhatsApp In Your Business with Helen Nurse | 074

Thu, 27 Mar 2025 06:00:00 +0100

Jon is joined by Helen Nurse, co-founder of Digital Agency Capture One, to discuss innovative ways to use WhatsApp for business communication. Helen shares insights on how WhatsApp can improve engagement with clients, facilitate seamless communication during projects, and even serve as a powerful lead generation tool. The episode also highlights ways to automate responses and manage data effectively through WhatsApp API, offering practical tips for small business owners to enhance their customer interaction and project management.

Today's Guest...

Helen Nurse is the co-founder of digital agency Capture 1, specialists in creating digital content, video, filming, post-production and presentations. For the last five years she has specialised in chat-based communications, helping businesses and organisations to use WhatsApp automations and interactive strategies so you can make communication with your customers more efficient, personal, and effective.

Episode Highlights...

00:00 Introduction

01:36 Meet Helen Nurse

04:28 Why Use WhatsApp for Business?

07:18 Common Misconceptions About WhatsApp

09:21 WhatsApp Use Cases and Automation

17:38 Setting Up WhatsApp for Business

20:29 Automating Lead Generation with WhatsApp

20:56 Enhancing Customer Experience with AI

22:17 The Importance of Timely Responses

23:28 Efficient Business Operations with WhatsApp

25:36 Adapting to Modern Customer Expectations

26:42 WhatsApp for Architecture Projects

31:26 Tips for Using WhatsApp in Business

36:09 Exploring New Places: Travel Stories

38:53 Conclusion and Contact Information

Key Takeaways...

Keep in touch easily – WhatsApp is a great way to talk to clients because so many people use it. Quick replies help you stay connected and keep conversations flowing.

Save time with automation – You can set up auto-replies and message flows using tools like ManyChat. This means less manual work and faster responses for your clients.

More than just messaging – Use WhatsApp for customer support, getting new leads, and managing projects. You can also send personalised messages to different groups of people.

Links Mentioned In The Episode...

Visit Capture1’s Website

—--

Want to join our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Mark on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon talks about podcasting and how it could benefit you & your business.

Overcoming The Four Fears® of Business Ownership with Mark Franklin | 073

Thu, 20 Mar 2025 06:00:00 +0100

Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along the way, Mark and Jon discuss their mutual love of music and how it ties into their professional journeys, with personal reflections on perfectionism, impostor syndrome, and time management. This episode is packed with actionable advice and relatable stories to inspire small firm founders in the architecture industry.

Today's Guest...

Mark Franklin is an author, speaker, mindset expert and business strategist with over 20 years’ experience supporting business owners to embrace their Four Fears® - the most common barriers preventing them from having the business or life of their dreams. His Four Fears® Programmes are designed to move business owners and their teams from inertia to victory and find joy in that journey. Mark’s vision is to help others write a better story for themselves and their families.

Episode Highlights...

00:00 Introduction

01:42 Meet Mark Franklin: The Four Fears® Guy

04:53 Exploring The Four Fears®

09:33 Fear of Not Being Ready

14:39 Fear of Not Being Good Enough

24:48 Balancing Quality and Efficiency in Work

25:24 Fear of Not Having Enough Time

30:19 Overcoming the Fear of Failure

31:42 Launching the Podcast: Jon's Journey

39:17 Embracing Vulnerability and Moving Forward

41:07 Favorite Travel Destinations

43:58 Connecting with Mark Franklin

44:32 Closing Remarks and Next Episode Preview

Key Takeaways...

Accept Mistakes and Keep Moving

You don’t need to be perfect to make progress. Waiting for everything to be just right can slow you down. Taking action, even when things aren’t perfect, is often the best way forward.

Face Common Business Fears

Many business owners worry about not being ready, not being good enough, not having enough time, or failing. These fears are normal, but they don’t have to stop you. The key is to recognise them and take action anyway.

Find Support and Build Confidence

Talking to others can help you push past doubts. Whether it’s business friends, mentors, or a supportive group like the Architecture Business Club, surrounding yourself with the right people gives you the confidence to take bold steps.

Links Mentioned In The Episode...

Visit Mark’s Website

Buy Mark's Book > How to Embrace the Four Fears® of Business Ownership

—--

Want to join our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Mel on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Helen Nurse about using WhatsApp in your business.

How To Be Lucky In Your Career with Mel Barfield | 072

Thu, 13 Mar 2025 06:00:00 +0100

Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities, listening to lucky hunches, expecting good outcomes, and learning from bad experiences. She also dives into the importance of self-promotion and how being visible online can lead to unexpected opportunities. They also cover Mel's career journey, the power of social media connections, and practical tips for small architecture firm founders to boost their business visibility. Additionally, they discuss the relevance of being authentic in online interactions and the impact of COVID-19 on career flexibility and entrepreneurial approaches. You’ll get actionable insights on leveraging luck and strategic networking to grow your career and business.

Today's Guest...

Mel Barfield is a copywriter, event speaker, and a qualified careers advisor who’s studied the theory behind how we navigate the world of work. She writes for Freelancer Magazine. And is an award-winning tone-of-voice expert. She is also the cohost of the Indie Business Club podcast for independent creatives and anyone else that’s interested in forging their own career path.

Episode Highlights...

00:00 Introduction

01:33 Introducing Mel Barfield

02:12 Superman and 80s Movies Nostalgia

04:57 Mel's Career Journey

07:32 How Luck Works In Your Career

09:20 How To Maximise Your Career Opportunities

12:31 The Role of Luck in Career Success

14:32 The Impact of COVID on Career Paths

15:48 The Power of Online Connections

21:29 Promoting Yourself and Your Work

26:18 The Value of Self-Promotion

26:53 Attracting the Right Audience

29:45 Repelling Content Strategy

30:29 Setting Boundaries with Clients

35:28 One Simple Thing You Can Do To Be More Visible

39:49 Indie Business Club Podcast

44:08 Final Thoughts and Takeaways

45:44 Travel Favorites

Key Takeaways...

Create More Opportunities by Putting Yourself Out There – Luck isn’t just chance; it’s about making connections. Go to networking events, connect with people on LinkedIn, and share what you do. The more people know about you, the more doors open.

Be Yourself Online – Trying to please everyone won’t help you stand out. Showing your personality in your content attracts the right people and helps build real connections. Don’t be afraid to be you!

Say No to the Wrong Clients – Not every client is a good fit. Share your values, working style, and boundaries upfront. This saves time and makes sure you’re working with the right people.

Links Mentioned In The Episode...

Listen To The Indie Business Club Podcast

Visit Mel’s Website

Visit Copy or Die’s Website

—--

Interested in joining our membership community?

Interested in launching your own podcast?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Molly on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Sustainable Websites: Is Your Online Presence Green Enough with Molly Scanlan | 071

Thu, 06 Mar 2025 06:00:00 +0100

Jon discusses the importance of digital sustainability with web designer and developer Molly Scanlan. The conversation covers how websites have a carbon footprint, actionable steps to make websites more sustainable, and why it's essential for architecture practices to integrate sustainability into their digital presence. Molly shares tips on optimising website content, choosing eco-friendly hosting, and the importance of mindful digital practices. The episode also highlights the broader benefits, including improved SEO and enhanced user experience, providing valuable insights for small business owners in the architecture field.

Today's Guest...

Molly Scanlan builds low-carbon websites for social enterprises and non-evil businesses. She started her first business at 21, put in a valiant stint as a primary school teacher and is now a freelance web designer, developer, writer and event speaker. Molly is a frequent podcast guest, talking about sustainability and small business and sharing her twisting career story.

Episode Highlights...

00:00 Introduction

01:47 Meet Molly Scanlon: Sustainable Website Expert

04:14 What Is A Sustainable Website?

05:39 What Exactly Does Digital Footprint Mean?

10:25 How Can I Lower My Digital Footprint?

15:21 What Common Myths Are There About Sustainable Websites?

16:32 Why Might Architecture Practices Want A Sustainable Website?

20:06 Other Benefits from Sustainable Websites

22:10 Balancing Website Sustainability and Appearance

24:10 Efficient Use of Photos and Videos

28:21 Creative Constraints and Sustainable Design

33:43 How to Communicate Your Sustainability Efforts

39:01 Final Thoughts and Personal Insights

42:43 Conclusion and Next Episode Preview

Key Takeaways...

Your Website’s Carbon Footprint – Websites use energy, just like buildings do. Every time someone visits your site, data centres and servers work to load pages, using electricity. You can make your website greener by reducing file sizes, cutting out unnecessary content, and choosing a web host powered by renewable energy.

A Faster, Smoother Experience – A well-designed, sustainable website isn’t just better for the planet—it’s better for your visitors too. Simple, streamlined pages load faster and are easier to navigate. This not only improves the user experience but can also help your site rank higher on search engines.

Sustainability That Matches Your Business – If you run a business that values sustainability, your website should reflect that. Keeping it lean and efficient shows that you care about both the environment and good design. Plus, working within creative limits often leads to smarter, more effective solutions.

Links Mentioned In The Episode...

—--

Interested in joining our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Molly Scanlon about sustainable websites.

Joining Architecture Business Club: Is It Right for You? | 070

Thu, 27 Feb 2025 06:00:00 +0100

Jon dives deep into the details of the Architecture Business Club membership community. Launched last year for small firm founders in architecture, the membership aims to provide a supportive network for business growth, shared knowledge, and professional fulfillment. The doors to new members will open on March 1, 2025. Jon explains the community's features, including weekly Zoom sessions, a WhatsApp chat group, a member directory, and in-person meetups. He covers membership costs, inclusivity, remote participation, and how it differs from other professional bodies. The episode also outlines community guidelines and the refund policy for new joiners.

Episode Highlights...

00:00 Introduction

01:25 Benefits of the Community

02:38 Who Can Join?

03:15 Weekly Sessions and Activities

03:44 Additional Resources and Meetups

06:01 Membership Costs and Time Commitment

07:29 Why Isn't This Community Free?

10:06 Can I Join If I Live Outside The UK?

11:40 Is There A Minimum Age Limit?

12:42 Does This Community Include Any Coaching Or Mentoring?

13:08 Can I Promote My Products Or Services To Other Members?

13:34 What Are Your Community Guidelines?

14:55 Inclusion and Refund Policies

15:26 How to Join and Final Thoughts

16:26 Conclusion and Next Episode Preview

Why Join the Architecture Business Club?

🔹 Support & Resources – Connect with others in architecture and related fields. You get:

Weekly online sessions 💻

A friendly chat group for advice & ideas 💬

A shared library of useful resources 📚

🔹 Open to Everyone in Architecture – Whether you're an architect, interior designer, planner, or architectural technologist, you’re welcome. It’s for anyone working in and around architecture, no matter your job title.

🔹 Built for You – The club runs regular online meetings, occasional in-person meetups, and shared resources. It’s a paid membership, which means committed members who add real value. Plus, as an early member, you get to help shape how the club grows!

Fancy joining us for a drink in London (after Futurebuild 2025)?

👉 Click here to register your spot 🍺

—--

Interested in joining our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Sarah on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Molly Scanlan about sustainable websites.

Building a Lean Marketing Engine for Small Architecture Practices with Sarah Noel Block | 069

Thu, 20 Feb 2025 06:00:00 +0100

Jon discusses effective marketing strategies for small architecture firms with marketing expert Sarah Noel Block. Sarah, founder of Tiny Marketing, shares her expertise on creating a lean marketing engine, including identifying dream clients, crafting a signature offer, choosing core content, and setting up lead generators. The episode also illustrates how to convert initial client interactions into profitable gateway offers, providing invaluable tips for architects to grow their businesses efficiently. Join the discussion to learn actionable strategies to streamline your marketing efforts and attract your ideal clients.

Today's Guest...

Sarah Noel Block is the founder of Tiny Marketing & creator of the Lean Marketing Engine. She is passionate about revolutionizing marketing for founder-led business services companies. With over a decade of experience, Sarah has mastered the art of efficient, high-impact marketing that drives growth without draining resources. Her approach leverages lean principles to create scalable marketing strategies, ensuring every dollar spent translates into measurable results. Her mission is to empower businesses to build a pipeline of ready-to-buy prospects, using smart, streamlined tactics to achieve their goals.

Episode Highlights...

00:00 Introduction

01:35 Introducing Sarah Noel Block

03:53 What is a Lean Marketing Engine?

05:19 Identifying Your Dream Client

09:47 Crafting Your Signature Offer

15:48 Choosing Your Main Marketing Channel

17:53 Creating Core Content

23:23 Passive Lead Magnets and Active Lead Generators

27:50 The Gateway Offer

37:41 Conclusion and Final Thoughts

39:18 Guest's Favorite Place

40:24 Closing Remarks and Contact Information

Key Takeaways...

🔹 Focus on One Strong Channel – Instead of trying to be everywhere, pick one place where your ideal clients are and show up consistently. A clear offer makes it easier for them to say yes.

🔹 Create Once, Use Everywhere – A podcast, blog, or video series can be turned into social posts, emails, and more. This saves time and keeps your message clear.

🔹 Start with a Small Paid Offer – A low-cost service, like a strategy session or project review, helps clients get to know you. It builds trust and makes the next step feel natural.

Links Mentioned In The Episode...

Visit Sarah’s Website

—--

Want to be the first to hear how to join our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with May King on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon shares everything you need to know about Architecture Business Club’s membership community.

Building Buzz About Your Business: The FOMO Formula with May King Tsang | 068

Thu, 13 Feb 2025 06:00:00 +0100

Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King’s proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and discover the power of pre, live, and post FOMO. Plus, May King shares her personal journey and insights on maintaining authenticity online.

Today's Guest...

May King Tsang is the original FOMO Creator, generating buzz and excitement to help sell out your next event! FOMO means the fear of missing out and in business it's a good thing! FOMO helps raise your profile, sells your products + services. It gets people to your Expo and increases footfall to your Trade Show booth. May King has been helping clients generate FOMO since 2012 both online and in person, and she is available NOW to help you too.

Episode Highlights...

00:00 Introduction

01:44 Introducing May King Tsang

04:27 What is FOMO?

08:36 The Five-Step Formula to Generate FOMO

13:55 What Type of Content Can We Share To Build FOMO?

22:47 The Challenge of Being Your Authentic Self

23:39 What Are The Different Types of FOMO?

24:31 Creating Pre FOMO

25:52 Live and Post FOMO Strategies

26:53 FOMO for Architects: A Practical Example

28:51 Engaging Your Audience with Consistent Content

33:19 The Power of Repurposing Content

34:55 Getting Started with FOMO: Tools and Tips

35:48 Final Thoughts on FOMO

37:13 Travel Stories

40:10 Connecting with May King Tsang

40:36 Closing Remarks and Next Episode Preview

Key Takeaways...

Creating Excitement with FOMO (Fear of Missing Out)

May King Tsang talks about using FOMO to build excitement around your business. You can do this in three ways:

Before an event – Create anticipation and get people talking.
During the event – Keep the energy high by sharing updates and engaging with your audience.
After the event – Keep the buzz going so people stay interested and don’t want to miss the next one.

Showing Up Consistently & Being Yourself

Being active on social media isn’t just about business. Sharing your work, personal stories, and daily life helps people get to know, like, and trust you. The more real you are, the more people will want to connect and engage with you.

Keeping It Simple & Taking Action

You don’t need fancy equipment to make great content—your phone is enough. The most important thing is to start posting. When you show up regularly, even silent followers (the ones watching but not commenting) may turn into future clients.

Links Mentioned In The Episode...

Visit May King’s Website

—--

Want to be the first to hear how to join our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Click here to connect with Beatrice on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Sarah Noel Block shares how businesses with tiny or non-existent marketing departments can build a lean marketing engine to grow their business.

How To Stand Out on LinkedIn (& Get More Clients!) with Beatrice Ronchetti | 067

Thu, 06 Feb 2025 06:00:00 +0100

Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your audience, engaging authentically, and providing valuable content. And you’ll learn about tracking success metrics. You can start small on LinkedIn but if you stay consistent the results may surprise you!

Today's Guest...

Beatrice Ronchetti is a LinkedIn personal branding expert who helps senior professionals and business leaders stand out on LinkedIn and beyond. A specialist in the property sector, her strategies have enabled leaders to generate over £20M in opportunities from LinkedIn by positioning them as go-to experts in their industries. Passionate about empowering leaders, especially women, she collaborates with female-led groups to inspire bold, authentic leadership. Beatrice helps you show up confidently, unlock opportunities, and elevate your personal brand.

Episode Highlights...

00:00 Introduction

01:45 Meet Beatrice Ronchetti: LinkedIn Personal Branding Expert

03:58 Why Use LinkedIn (over other social media platforms)?

07:46 Beatrice's CLEAR Framework for LinkedIn

10:58 What Are The Key Things We Need To Understand About Our Clients?

13:48 How To Find and Connect with Clients on LinkedIn

17:40 Creating Engaging Content on LinkedIn

25:45 Active Engagement Strategies on LinkedIn

27:46 Effective Commenting Strategies

30:18 LinkedIn Headline Tips

31:09 Commenting vs. Sharing on LinkedIn

35:00 What's The Best Way To Reach Out to New Connections?

39:04 How Can We Measure Success on LinkedIn?

42:47 Quick Tips for LinkedIn Success

46:57 Personal Insights and Farewell

Key Takeaways...

Know Your Ideal Client

To grow your business on LinkedIn, you need to really understand who you want to reach. Think beyond job titles and locations—what problems do they have? What do they want to achieve? When you know this, you can create content that speaks to them.

Get Involved

Don’t just scroll and like posts—start real conversations. Comment, ask questions, and join discussions. The more you engage, the more people will notice you, helping you build stronger relationships and new business opportunities.

Share Helpful Content

Your posts should help, not just sell. Share tips, insights, and solutions to your audience’s problems. Mix it up with videos, images, and case studies to keep things interesting and easy to engage with.

Links Mentioned In The Episode...

Click here to learn how Beatrice can help you

—--

Want to be the first to hear how to join our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon chats with FOMO Creator May King Tsang about creating a buzz and excitement about what you do.

Building Your Architecture Business with the Power of Community | 066

Thu, 30 Jan 2025 06:00:00 +0100

Jon discusses the challenges of building an architecture business as a sole practitioner and highlights the importance of community support. He introduces the Architecture Business Club community, sharing its benefits, member testimonials, and resources available. The episode provides insights into how the community can address issues like loneliness, lack of experience, and business decision-making by offering a supportive network of like-minded professionals. Jon also shares information on how to join the community and the upcoming opportunities for new members.

Episode Highlights...

00:00 Introduction

01:08 Architecture Business Club's Community

02:16 Understanding Online Communities

03:35 Benefits of Joining a Community

07:24 Joe Wright (of Joe Wright Architects)

09:05 Liz Murrell (of Zing Interior Architecture)

10:46 Vlad Borislavov (of Monochromo Design Studio)

12:31 What You Get with the Membership

16:00 How to Join the Architecture Business Club

18:32 Conclusion and Next Steps

Key Takeaways...

Why Community Matters for Solo Practitioners

Running a business on your own doesn’t mean you have to do it alone. Being part of a community helps you feel supported, makes decision-making easier, and reduces that feeling of isolation.

Why Join the Architecture Business Club?

When you join, you get a network of like-minded professionals to share ideas, solve problems, and keep learning. It’s good for your business—and your well-being too.

What You Get as a Member

You’ll have access to:

Weekly group sessions
A chat group to ask questions anytime
A member directory to connect with others
A shared resources library
Recordings of past sessions

Want to be part of something bigger while still running your own practice?

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Visit Ellie Senior’s Website

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time I chat with Beatrice Ronchetti about how to stand out on LinkedIn.

Easy PR for Architecture Firms (Get Started to Get Published!) with Ellie Senior | 065

Thu, 23 Jan 2025 06:00:00 +0100

Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significance of a strong marketing funnel, and the effective use of email platforms for sending out press releases. Ellie also explains how you can use advertorials as part of your PR strategy. If you’ve never done PR, now’s your chance to get started and get published!

Today's Guest...

Ellie Senior is a creative Freelance Copywriter specialising in authentic storytelling for small independent businesses. Through websites, case studies, award submissions, press releases and more, Ellie has helped many architecture practices communicate more effectively with potential clients – leaving them to focus on the design work! Ellie writes regularly for the KL Home, Design & Build Magazine, showcasing talented Architects, Developers, Designers and Tradesmen through detailed features and advertorials. For those looking to connect, she can be found posting regularly on LinkedIn where her timely tips on all things content are popular with many in the construction industry!

Episode Highlights...

00:00 Introduction

01:43 Meet Ellie Senior: Expert Copywriter

04:20 Common Misconceptions About PR

05:56 What Are The Benefits Of PR (for Your Architecture Practice)?

09:00 How To Find the Right Publications for PR

14:08 What Content Is Newsworthy for Press Releases?

22:59 How To Write an Effective Press Release

29:12 Practical Tips for Sending Press Releases

39:25 Advertorials: A Paid PR Strategy

42:28 Final Thoughts and Takeaways

47:06 Conclusion and Next Steps

Key Takeaways...

Why PR Matters for Small Architecture Practices

PR isn’t just for big firms. You can use it to get noticed, build trust, and bring in new clients. Sharing your finished projects—especially the ones with stunning visuals—can grab the attention of potential clients through magazines or newspapers.

How to Write a Great Press Release

When you write a press release, start with a catchy headline and make sure the first paragraph answers the "five W’s"—who, what, where, when, and why. Keep the rest clear and packed with useful details, and include quotes to make it feel more personal. Don’t forget good-quality photos—they’re super important in a visual field like architecture.

Picking the Right Publications

Find the publications that make sense for your business. Local papers and magazines are great if you want to get noticed in your area. Industry magazines are perfect if you’re targeting people who love architecture. Stick with it and follow up after sending press releases to improve your chances of being featured.

Links Mentioned In The Episode...

Connect with Ellie on LinkedIn

—--

Want to be the first to hear how to join our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Ange on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon shares more about Architecture Business Club’s new & exciting membership community.

How To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 2 | 064

Thu, 16 Jan 2025 06:00:00 +0100

In part two of Jon's conversation with Ange Lyons they chat about the challenges of freelancing. They discuss dealing with tricky clients, avoiding scope creep, and combating loneliness. They also share practical tips on contracts, invoicing, and handling social isolation. If you're a small business owner in architecture, this episode offers valuable advice to help you build your dream business and enjoy more freedom and fulfillment.

Today's Guest...

Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run her business, Lyons Creative, for the past 12 years. Ange specialises in creating marketing designs, brands, magazines and websites, working across both print and digital media. She provides graphic design services to a diverse range of industries, including insurance and finance corporations, publishing houses, charities, and freelancers. This variety ensures that her skillset remains broad and adaptable. Ange is passionate about engaging with people and offering her assistance wherever possible. Her love for colours and fonts is evident in her work, and she delights in sharing this enthusiasm with others.

Episode Highlights...

00:00 Introduction

01:40 Client Challenges and Scope Creep

04:03 Handling Difficult Clients

07:31 Best Practices for Contracts and Invoicing

14:13 Dealing with Social Isolation

21:38 Time Management Tips for Freelancers

27:34 The Power of Newsletters

30:18 Favorite Travel Destinations

32:54 Conclusion and Contact Information

Key Takeaways...

Clear Contracts and Boundaries

Make sure your contracts are clear to avoid misunderstandings with clients. Include what work you’ll do, the difference between revisions and redesigns, and when payments are due. It’s worth getting legal advice or using contract templates from trusted sources. You can also use tools like CRM systems to keep track of contracts and invoices.

Finding Community and Beating Isolation

Freelancing can feel lonely, but you don’t have to do it all on your own. Join online groups, try co-working sessions, or organise meet-ups in your area. Online co-working over Zoom lets you check in with others while you work, helping you stay accountable and feel part of a group. Communities like Architecture Business Club or Being Freelance are great places to start.

Managing Your Time and Staying Productive

Being your own boss means juggling lots of tasks. Try using a Pomodoro timer, setting work hours in a planner, and switching off social media notifications to stay focused. Prioritise your day with a task list, focusing on one big job at a time. Tools that track your time can also help you keep on top of your schedule.

Links Mentioned In The Episode...

Visit Ange’s Website

—--

Want to be the first to hear how to join our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Ange on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon chats with copywriter Ellie Senior about PR.

How To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 1 | 063

Thu, 09 Jan 2025 06:00:00 +0100

Jon speaks with Ange Lyons, a seasoned graphic designer, about common challenges freelancers face. They discuss marketing strategies, setting charge rates, and the importance of networking. Jon also shares info on joining a supportive community for architects and designers. The episode offers simple, practical advice for freelancers looking to avoid isolation and grow their businesses. Don’t miss part two of this conversation in the next episode!

Today's Guest...

Episode Highlights...

00:00 Introduction

02:27 Meet Ange Lyons

05:54 Marketing Tips for Freelancers

13:37 Creative Marketing Strategies

22:27 Setting Your Chargeout Rate

29:58 Conclusion and Next Episode Teaser

Key Takeaways...

Why Networking Matters

Both Jon and Ange talk about how joining local and online networking events can help you connect with potential clients. It’s also a great way to feel less alone when you’re freelancing. Ange shares how being part of a local group in Walthamstow once led to a client referral years later.

Creative Ways to Market Yourself

Jon and Ange share fun and clever ideas for getting your name out there. Ange talks about sending small gifts, like notebooks, cookies, or brownies, to clients. These thoughtful touches can lead to them sharing about you on social media. Jon gives an example of an architect who created a personalised booklet as a unique business card—something too good to throw away.

Project Pricing vs. Hourly Rates

Jon and Ange discuss why pricing by project can often work better than charging by the hour. While hourly rates show exactly what you’re earning in the short term, project-based pricing can lead to better results if you plan carefully. They also explain why it’s important to agree on clear details with clients at the start to avoid extra work that wasn’t planned.

Links Mentioned In The Episode...

Visit Ange’s Website

—--

Want to be the first to hear how to join our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Ange and I continue our conversation about freelancing and discussing contracts, getting paid, how sole practitioners can avoid isolation, productivity, and more.

Must-Listen Episodes To Kickstart Your Year + New Episodes Preview | 062

Thu, 02 Jan 2025 06:00:00 +0100

Jon helps you start 2025 on a strong note by recommending three key podcast episodes. He highlights the importance of the Architecture Business Club's membership community for architects, technologists, and designers. Jon shares updates on upcoming episodes and guest interviews, providing tips for writing business plans, quarterly planning, and PR in your business. He also invites you to join the waitlist for the community to gain support and connect with like-minded professionals.

Episode Highlights...

00:00 Introduction

01:31 Episode Recommendations for a Successful Year

07:23 Sneak Peek: Upcoming Episodes

12:11 Conclusion and Final Thoughts

Key Takeaways...

Get Ready for the New Year

Listen to Episode 9 for tips on reflecting on your business and setting clear goals.

Check out Episode 33 to learn how to write or update your business plan.

Tune into Episode 13 for advice on using quarterly planning to break goals into smaller, doable steps.

What’s Coming Up

Don’t miss our special CIAT podcast episode about the three biggest challenges for architectural technologists—advice that works for any service-based business owner.

Hear from Ange Lyons in a two-part interview about freelancing. She’ll cover finding clients, marketing, setting prices, invoicing, and managing admin tasks alongside client work.

The Power of Community

Discover how the Architecture Business Club brings together small firm owners to share ideas, gain support, and network. It’s all about creating a business that gives you freedom, flexibility, and fulfilment.

Links Mentioned In The Episode...

👉 Listen & Subscribe To The 'Where it’s AT' Podcast 🎧

—--

Want to be the first to hear how to join our membership community?

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Ange Lyons about freelancing.

2024 Rewind: Our Top 5 Episodes Of The Year Unwrapped | 061

Thu, 26 Dec 2024 06:00:00 +0100

In this special Boxing Day episode of Architecture Business Club, Jon looks back at 2024 and counts down the top five podcast episodes of the year. Jon, who helps small architecture firm founders build their dream businesses, celebrates the podcast's achievements, including reaching 10,000 total downloads and launching a membership community. He shares personal Christmas traditions and highlights, shares the year’s top five (most downloaded) episodes, and states the importance of community and connection for sole practitioners. Jon also encourages listeners to reflect on their own year and join the podcast's supportive community.

Episode Highlights...

00:00 Introduction

01:29 Jon's Christmas Plans

02:33 Podcast Achievements and Milestones

06:47 Top 5 Podcast Episodes of 2024

07:09 Number Five

09:56 Number Four

11:26 Number Three

14:07 Number Two

16:44 Number One

17:45 Wrapping Up and Looking Ahead to 2025

Key Takeaways...

Focus on What You Do Best

Specialise in the areas of architecture you love and are great at. Work with others who specialise in different stages, like project delivery. This helps you work smarter, deliver better results, and feel less stressed.

Don’t Go It Alone

Running a business solo can feel lonely. Make an effort to connect with others—whether that’s meeting in person, chatting on the phone, or joining online groups. A supportive network makes your work more enjoyable and sustainable.

Start, Even If You’re Afraid

Fear of failure shouldn’t stop you from starting your architecture practice. Mistakes will happen, but they’re just lessons in disguise. The most successful business owners learn, adapt, and keep moving forward.

Want to be the first to hear how to join our membership community?

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Vardeep on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon looks ahead and shares what's in store in the coming weeks.

Communicating Your Brand With Confidence with Vardeep Edwards | 060

Thu, 19 Dec 2024 06:00:00 +0100

Jon talks with branding expert Vardeep Edwards. They discuss what it takes to build a unique brand in a crowded market. You will learn about the importance of understanding and developing your brand, and how to make a real connection with people. Vardeep shares her experience and gives practical tips on defining your brand identity, creating emotional connections, and using different content types to raise brand visibility. They also touch on the role of AI tools in branding. This episode aims to help small architecture practice owners grow a successful business.

Today's Guest...

Vardeep Edwards is the founder of The Branding Fox - a Brand Development & Design studio dedicated to your brand transformation. She has over twenty years of experience and has worked with the likes of ODEON, Marie Curie, Pentagram & EMAP, helping growing businesses with their branding and design needs. Vardeep believes that creating a brand foundation is crucial for your business to grow. She can help you translate this concept into an impactful and purposeful brand identity so that you have clarity on your brand, your positioning and how to attract your dream clients.

Episode Highlights...

00:00 Introduction

01:13 Meet Vardeep Edwards: Branding Expert

03:22 The Importance of Branding

06:18 Defining Your Brand Identity

09:00 Understanding Your Audience

12:44 Bringing Personality to Your Brand

20:10 Content Creation Tips

25:42 Building Emotional Connections

29:59 Raising Brand Visibility

33:33 Integrating Branding into Your Business

37:22 The Role of AI in Branding

41:43 Travel Stories and Conclusion

Key Takeaways...

Understand Your Brand and Audience

You need to be clear about what your brand stands for—its values, identity, and what makes it different. At the same time, it’s just as important to know who your audience is, what they need, and where they spend their time. This understanding helps you create better branding and marketing plans.

Keep Developing Your Brand

Your brand isn’t something you set up once and leave. It’s a process that grows with your business. You should regularly check what’s working, listen to feedback, and adjust as the market changes. This way, your message stays clear and makes sense to your audience.

Build Real Connections Through Content

Sharing real and interesting stories, like behind-the-scenes moments or personal experiences, helps people trust you. Creating content—both long posts and short updates—shows your brand’s personality and message. Use things like social media, interviews, or in-person chats to connect with people and build stronger relationships.

Links Mentioned In The Episode...

Vist Vardeep’s Website – The Branding Fox

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Visit Derek’s website (The Sourcing Collective)

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon looks back at the past year in a special festive episode.

Common Outsourcing Mistakes (& How To Avoid Them!) with Derek Timms | 059

Thu, 12 Dec 2024 06:00:00 +0100

Have you had bad experiences outsourcing your architectural drafting work? Don't give up yet! In this episode Jon talks to Derek Timms about avoiding common outsourcing mistakes and finding the right partner. Derek, a chartered architect with 25 years of experience, shares tips on building long-term, trusted partnerships and the benefits of early planning. Derek also talks about his role as a school governor and the importance of communication and setting clear expectations. If you're a small practice leader or sole practitioner in architecture, this episode will help you understand how to make outsourcing work for you.

Today's Guest...

Derek Timms is a Chartered Architect with 25 years of experience working at practices like Farrells, Gensler, and Sheppard Robson. He’s the Managing Director at The Sourcing Collective - a support studio for the AEC industry. The Sourcing Collective collaborates with surveyors, architects, interior designers, contractors, and property managers, providing architectural drafting support in BIM environments tailored to your systems and processes. This allows you and your in-house team to focus on design and add value to your projects. They also work with AJ100 practices, integrating into their teams across multiple large-scale projects.

Episode Highlights...

00:00 Introduction

01:40 Meet Derek Timms and The Sourcing Collective

04:17 Common Outsourcing Mistakes and How to Avoid Them

06:49 Finding the Right Outsourcing Partner

10:04 Importance of Clear Communication

11:48 Setting the Right Expectations

16:36 Early Planning and Avoiding Last-Minute Decisions

25:31 Low-Risk Outsourcing Trials

32:54 Final Thoughts on Outsourcing

38:39 Derek's Favorite Travel Destination

41:30 Conclusion and Next Episode Preview

Key Takeaways...

✅ Think Long-Term

Treat outsourcing like a partnership, not just a one-time job. When you work together over time, you can learn each other's styles and create a smoother way of working that benefits both sides.

✅ Keep Communication Open

Regular updates, even on small things, help everyone stay on track. Good communication builds trust and makes outsourced teams feel like they’re part of your own business.

✅ Plan Ahead

Outsourced teams need time to learn your processes, just like new employees. Avoid last-minute decisions that can lead to rushed results. Early planning gives you better results and a less stressful experience.

Links Mentioned In The Episode...

Connect with Derek on LinkedIn

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with branding expert Vardeep Edwards to uncover how to communicate your brand with confidence.

How To Update Your Personal Brand With Your Business with Laura Pearman | 058

Thu, 05 Dec 2024 06:00:00 +0100

Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business grows. Laura shares tips on how to start and build a strong personal brand, and explains common misconceptions people have about it. They also discuss how external factors like your views on the environment and technology may influence your personal brand. Jon and Laura also share personal stories about their own experiences. Laura shares steps you can take today to align your personal brand with your business goals.

Today's Guest...

Laura Pearman is an internationally recognised Personal Brand Consultant with over a decade of experience helping leaders create impactful and authentic personal brands. Based in the UK, Laura specialises in bespoke strategies, combining creative vision with sharp business acumen. She’s known for her quirky Vintage style, straight-talking Northern charm, and ability to bridge the gap between business owners and creatives. Laura’s work has empowered countless leaders to elevate their authority, embrace their uniqueness, and drive results.

Episode Highlights...

00:00 Introduction

01:15 Meet Laura Pearman: Personal Brand Consultant

05:33 Personal Branding Misconceptions

09:11 Challenges for Architects in Personal Branding

15:52 Practical Steps for Personal Branding

23:04 Client Success Stories

29:11 Final Thoughts and Takeaways

39:09 Conclusion and Next Episode Preview

Key Takeaways...

Your Personal Brand Grows with You

Your personal brand isn’t something you set up once and forget about. It changes as your business and the industry evolve, so you’ll need to keep refining and updating it to stay relevant.

Stay True to Who You Are

The best personal brands feel real and reflect who you truly are. Make sure your brand matches your values and those of your business to create a consistent and relatable image.

Use Research to Guide Your Brand

Good personal branding is based on research. Look into industry trends, key players, and new ideas. Tools like the PESTLE model can help you spot what matters and keep your brand relevant.

Links Mentioned In The Episode...

Grab Laura’s Personal Branding Checklist 🎁

Connect with Laura on Instragram 🤝

Watch Laura’s YouTube Channel 📹

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon is joined by Derek Timms to discuss common outsourcing mistakes in architecture.

Celebrating One Year of the Architecture Business Club Podcast! | 057

Thu, 28 Nov 2024 06:00:00 +0100

In this special episode of Architecture Business Club, Jon marks the podcast's one-year anniversary, celebrating 57 episodes. Jon shares his journey of starting the podcast, its initial reception, and future plans. Catch interesting stats about podcast longevity, listener demographics, and download milestones. Jon also reflects on his motivations, lessons learned, and the hard work required to maintain a podcast. He thanks listeners for their support and talks about exciting future guests and projects. Tune in for inspiration and tips on launching your own podcast!

Episode Highlights...

00:00 Introduction

01:28 Podcast Statistics and Achievements

05:24 Why I Started This Podcast

13:55 How I Launched The Podcast

18:47 Launch Day and Early Feedback

23:47 What Happened After The Launch

31:11 The Realities of Podcasting

33:13 Future Guests and Aspirations

35:43 Launching Your Own Podcast: Tips and Advice

40:55 Community and Membership Plans

44:16 Gratitude and Closing Remarks

Key Takeaways...

Starting a Podcast: What to Expect

Starting a podcast takes planning and preparation. You’ll need to learn the tech, face personal fears like public speaking, and stay on top of the workload to produce regular, quality episodes. Setting a launch date, practising with test interviews, and planning ahead can help you feel more confident and ready to hit the ground running.

Growing Your Reach and Building Connections

A podcast can open doors to new opportunities. You might get noticed for awards, or be invited to events and interviews. Hosting or being a guest on podcasts helps you build connections and collaborate with others in your industry, creating chances to grow your practice.

Staying Consistent and Building Community

Running a podcast means sticking with it to keep the content flowing. But it’s about more than episodes—it's about creating a space where people connect. Your podcast becomes a way to build lasting relationships.

—--

Want to be the first to know when we open the doors to our membership community?

👉 Join our Waitlist so you don’t miss out! 😀

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Helen on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Laura Pearman to explore how you can adapt your personal brand as your business changes.

When Sales Slow Down…What To Do To Get More Sales with Helen Tebay: Part 2 | 056

Thu, 21 Nov 2024 06:00:00 +0100

Jon continues his chat from the previous episode with sales expert Helen Tebay. They discuss practical tips to convert cold leads into hot sales. Helen shares advice on dealing with unresponsive clients and the importance of booking follow-up steps during initial calls. They also cover strategies for getting video testimonials and staying focused during slow periods. Jon shares why proactive outreach and customer-focused communication are so important.

Today's Guest...

Helen Tebay helps service-based business owners like coaches, consultants, and experts to sell and market their businesses. Win more 4 and 5-figure clients faster. Feel better about selling and learn how to sell better.

Episode Highlights...

00:00 Introduction

01:20 Dealing with Ghosted Leads

02:18 Booking Follow-Up Calls

04:39 Direct Communication Strategies

09:36 Staying Focused During Slow Months

12:42 Understanding Client Value

14:52 Gathering Client Testimonials

16:17 Leveraging Video Testimonials

24:18 Real and Relatable Marketing

25:48 Final Thoughts and Key Takeaways

27:17 Favorite Travel Destinations

28:34 Where to Find Helen Online

29:10 Closing Remarks and Next Episode Teaser

Key Takeaways...

Importance of Following Up and Being Clear

You should always schedule a follow-up call straight after your first meeting or sending a proposal. This keeps things moving and stops leads from disappearing. Be clear and direct when reaching out again, whether it’s through an email or a phone call. It helps you get answers and restart any stalled conversations.

Staying Active When Business is Slow

During quiet times, stay focused by taking small but effective steps. Have meaningful chats with potential clients, share helpful advice, or highlight past client wins. Doing things like hosting a live session or posting success stories keeps your name out there and shows you’re still open for business.

Keeping Your Marketing Real

People connect with what’s real. Instead of polished ads or perfect videos, try sharing behind-the-scenes clips or genuine client stories. This shows the true side of your work and helps build trust with new clients who can see what it’s like to work with you.

Links Mentioned In The Episode...

Visit Helen’s Website

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Helen on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time we'll be celebrating Architecture Business Club’s one-year anniversary.

When Sales Slow Down…What To Do To Get More Sales with Helen Tebay: Part 1 | 055

Thu, 14 Nov 2024 06:00:00 +0100

Jon and guest Helen Tebay discuss how small architecture firms can overcome a sales slump. They talk about the importance of staying calm, being consistent, and focusing on problem-solving. They share tips on how to re-engage with past clients, use content to answer questions, and look back at successful months to find patterns. Helen also compares sales strategies to dog training, highlighting the need for consistency and the right energy. Tune in for practical advice on getting more sales for your architecture practice!

Today's Guest...

Episode Highlights...

00:00 Introduction

01:48 Dog Training and Sales Parallels

04:14 Staying Calm During Sales Slumps

06:52 Analysing Past Successes

13:22 Reconnecting with Past Clients

20:36 Creative Marketing Strategies

24:54 Quick Sales Tips for Architects

29:10 Conclusion and Next Episode Teaser

Key Takeaways...

Staying Calm and Solving Problems When Sales Drop:

If sales slow down, try not to worry. Instead of panicking, look back at what worked well before. Think about what actions and mindsets led to good sales times. Staying calm and focused on solutions will help you handle slow sales periods better.

Reconnecting with Past Clients:

Reaching out to past clients or leads is a good way to get new sales quickly. A follow-up message can remind them of your work and bring them back. Personal messages, like checking in or suggesting new services, can make them feel valued and more likely to return.

Showing Value and Easing Client Worries:

Help clients feel more comfortable by sharing helpful info. Create videos or articles that answer common questions or show what to expect in the architecture process. Showing successful projects and sharing client stories can also help build trust and show that your services are worth it.

Links Mentioned In The Episode...

Visit Helen’s Website

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Visit the EcoResponsive Environments Website

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

You can hear Part 2 of my conversation with Helen in the next episode.

Small Practice, Big Impact: Leveraging Collaboration in Architecture with Prachi Rampuria | 054

Thu, 07 Nov 2024 06:00:00 +0100

Jon talks to Prachi Rampuria, co-founder of Eco Responsive Environments, about how collaboration can change small architecture practices and help solve big problems like climate change. Prachi discusses the benefits of working together and shares real-life examples from her projects. They also talk about the challenges of professional silos and how to overcome them. Learn tips on communication, maintaining relationships, and the importance of listening. Discover how teamwork can lead to innovation and a better future for architecture.

Today's Guest...

Prachi Rampuria is a co-founding director of EcoResponsive Environments, an award-winning urban design and architectural practice with a singular mission: using a complex-systems approach, they design to support health and wellbeing. As a consultancy, their services include feasibility studies, visioning and development briefs, outline and detailed planning applications, strategic master planning, public realm and regeneration strategies, research publications, and teaching. Prachi is a Design Council Expert, teaches at Oxford Brookes University’s MAUD course, and sits on multiple Quality Review Panels. She has also co-authored a book titled 'EcoResponsive Environments' published by Routledge in 2024.

Episode Highlights...

00:00 Introduction

01:16 Meet Prachi Rampuria

04:42 The Importance of Collaboration in Tackling Global Challenges

09:16 How Collaboration Can Lead To Innovation

17:16 Overcoming Professional Silos

25:57 Benefits of Collaboration for Small Practices

28:22 Challenges and Solutions in Collaborative Projects

33:23 Future of Collaboration in Architecture

37:48 Conclusion and Key Takeaways

38:46 Favorite Places and Final Thoughts

42:01 Outro and Next Episode Preview

Key Takeaways...

Working Together: Teaming up is one of the best ways to solve big problems, like climate change. As a small practice, you can bring in other experts to share ideas and create fresh solutions. Working together can also help you stay flexible and save money by creating teams that fit each project.

Breaking Down Walls: For good teamwork, you need to get rid of “walls” between different job roles. This means respecting other people’s skills, listening closely, and being okay with asking questions if you don’t know something. Building trust and keeping clear communication will help everyone work better together.

New Ideas from Different Minds: New ideas often come when different people share their views. When you collaborate and involve a mix of experts early on, it’s easier to tackle complex issues and find solutions that one team alone might not achieve.

Links Mentioned In The Episode...

Connect with Prachi on LinkedIn

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon is joined by sales expert, Helen Tebay, to talk about what to do when you're not making enough sales.

What Is London Build & Why Should You Attend? | 053

Thu, 31 Oct 2024 06:00:00 +0100

Jon shares the excitement for London Build 2024, taking place on 20th - 21st November at London Olympia. Discover why it's the UK's biggest construction show with over 35,000 attendees, 700 speakers, and 450 exhibitors. Jon talks about the opportunity for networking, CPD training workshops, and having some fun! He also invites you to his talk at 10am on Wednesday 20th November at London Build’s Skills & Marketing Hub. Don't miss out - grab your free tickets through the link in the show notes and connect with Jon on social media before London Build 2024.

Episode Highlights...

00:00 Introduction

01:43 What Is London Build?

02:14 Why Attend London Build?

03:13 Why Jon Is Excited About London Build

04:50 What Is Jon's London Build Talk About?

05:36 Where & When To Hear Jon's Talk

07:08 Why Attend Jon's Talk?

08:50 How to Get Tickets

10:02 Conclusion and Next Episode Preview

Key Takeaways...

What London Build 2024 Is All About: London Build 2024 is the UK’s biggest construction show. You’ll find over 35,000 people there, with more than 700 speakers across 12 stages, plus over 450 exhibitors. It’s packed with activities too: meet-the-buyer sessions, celebrity guests, music, DJs, networking parties, and more. It’s like a full-on festival for the construction world!

Why You Should Go to London Build 2024: This event is more than just a conference—it’s a place to meet people, learn new skills in CPD workshops, and connect with others in the industry. It’s also fun, with live music, a bar, and free entry for everyone. There’s a bit of everything to enjoy!

Jon’s Talk at the Event: Jon is excited to join London Build 2024 and will be giving his first talk at the event. His presentation, "The Simple Way to Stand Out from Your Competitors," covers how to find your niche, use content marketing, and build your personal brand. He’s looking forward to sharing ideas and meeting you at the event.

Links Mentioned In The Episode...

👉 Click here to grab your free tickets to London Build 2024 🎁

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with architect Prachi Rampuria about the benefits of collaboration, in particular how it can help our industry’s approach to pressing issues like the climate crisis.

The Future of Architectural Communications with Robert Woodburn Park | 052

Thu, 24 Oct 2024 06:00:00 +0100

Jon explores architectural communications and business development with Robert Woodburn Park, a communications expert with over 25 years of experience. The discussion spans Robert's journey from working in practice to running his consultancy and the integration of storytelling with visuals in architecture. The conversation examines the evolution from traditional to digital media, providing practical marketing advice for small architectural practices. Topics include effective marketing strategies, the importance of a strategic focus, leveraging social media, and balancing brand building with lead generation. Robert introduces Beedier, a platform offering up-to-the-minute information, research, and news relating to business development, communications, and marketing for architects.

Today's Guest...

Robert Woodburn Park is a seasoned architectural communications expert, providing in-house graphics and marketing leadership for over 25 years for successful studios such as Allies and Morrison, Alison Brooks, PLP Architecture, and JTP. He now runs his own consultancy, and this year launched Beedier.com - a new media platform for architectural business development information.

Episode Highlights...

00:00 Introduction

01:52 Personal Interests and Hobbies

04:11 Early Days of Digital Communications in Architecture

09:03 Integrating Storytelling with Visuals

13:03 Transformative Changes in Architectural Communications

22:56 Balancing Brand Building and Lead Generation

29:52 Challenges for Smaller Firms

33:06 Introducing Beedier: A Resource for Architects

35:24 The Importance of Social Media for Architects

39:09 Key Elements of Business Development

42:01 Travel Stories and Favorite Places

45:12 Conclusion and Contact Information

Key Takeaways...

Strategic Communication in Architecture Marketing:

You need to focus your communication on what works best for your architecture practice. This means knowing the right ways to market, like using social media, websites, going to networking events, or getting PR. It helps create a clear and interesting story about your projects.

Balancing Brand Building and Lead Generation:

You should aim to split your marketing spend between building your brand (45%) and finding new clients (55%) to keep your business growing. Building your brand is about getting noticed (through awards, being featured, or being online), while lead generation brings in new projects and clients. Smaller practices should stick to what they’re good at and not try to do too much.

Importance of Storytelling and Visuals:

Telling the story behind your projects is really important. It makes your work more interesting and helps people remember it. Using strong stories with good images can help others better understand and appreciate your work.

Links Mentioned In The Episode...

👉 Visit Beedier

🎵 Listen to Beedier’s Alternative 80’s Playlist (curated by Jon) on Spotify 🎵

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats about London Build 2024, the UK’s leading and largest construction show where he is one of the event speakers.

How To Be A Brilliant Podcast Guest (Nailing The Interview!) with Colin Gray | 051

Thu, 17 Oct 2024 06:00:00 +0100

Jon discusses the opportunity and benefits of being a podcast guest with podcast expert, Colin Gray. The conversation covers how to prepare effectively, the importance of standing out with unique viewpoints, and the value of personal stories in connecting with audiences. Additionally, they provide practical advice for pitch strategies, the significance of post-appearance promotion, and insights on content creation for architects. Colin, founder of The Podcast Host and Alitu, shares tools and tips to help prospective guests thrive in their podcast debut and offers resources to aid new podcasters. Colin encourages simplicity, content quality, and authenticity as key elements of successful podcasting.

Today's Guest...

Colin Gray is a podcaster, speaker, PhD, and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video, and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, including call recording, audio cleanup, audio editing, building your episode, and hosting your show.

Episode Highlights...

00:00 Introduction

01:28 Meet the Expert: Colin Gray

03:59 The Power of Podcasting for Architects

08:04 Crafting Your Unique Pitch

16:26 Preparing for Your Podcast Debut

21:43 Avoiding Common Podcast Pitfalls

26:24 The Importance of Spontaneity in Podcasting

27:22 Vocal Warm-Ups and Technical Preparations

30:35 Leveraging Podcast Appearances for Growth

38:10 Creating and Promoting Your Own Podcast

43:50 Final Thoughts and Key Takeaways

46:54 Favorite Travel Destinations

48:41 Conclusion and Resources

Key Takeaways...

Preparation is Key for Being a Podcast Guest:

Spend time identifying and crafting your unique viewpoints and stories that differentiate you in your industry. Proactively send prep questions to the host, which can guide the conversation and ensure you cover important points during the interview. Plan technical preparations, like testing software, ensuring no updates disrupt the recording, and doing vocal warm-ups to enhance your speaking performance.

Promote and Leverage Your Podcast Appearance:

Actively promote your podcast episode on your social media channels, email list, and website to help grow the show and build a favorable relationship with the host. Use the episode content in various ways, such as embedding it on your website, creating clips for social media, or adding it to playlists to maximise its value and reach. Consider reusing the episode content for your marketing materials or as a feature on your "About Me" page, which can be powerful in showcasing your expertise.

Simplify the Process When Starting Your Own Podcast:

Focus on the content rather than getting bogged down by gear and software choices. Use simple, reliable tools to begin with. Embrace a 'live recording' mindset for the first few episodes to avoid the overwhelming task of editing and improve your speaking skills naturally. Start recording and publishing episodes as quickly as possible to gain experience and feedback, which will help you refine and improve your show over time.

Links Mentioned In The Episode...

👉 Get Started Podcasting with (free) resources from The Podcast Host 🎁

👉 Create Your Podcast The Easy Way Using Alitu

👉 Connect with Colin Gray on LinkedIn

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Robert Woodburn Park joins Jon to talk about communications in architecture.

Automating Lead Generation (Leads On Autopilot!) with Martin Huntbach | 050

Thu, 10 Oct 2024 06:00:00 +0100

Marketing expert Martin Huntbatch talks about automating lead generation for architecture practices. Jon & Martin explores strategies like using AI tools, creating engaging lead magnets, and driving traffic to digital resources. Martin shares insights on how to bridge the gap between problem-aware and solution-aware clients using content marketing. The episode also covers common mistakes in lead generation and the importance of automation to enhance your firm’s ability to attract new clients efficiently.

Today's Guest...

Martin Huntbach is the Chief Marketing Officer at ScoreApp - An AI-powered lead generation tool. Martin is also the co-founder of Jammy Digital, an award-winning content marketing agency. He also co-authored the best-selling book, Content Fortress, and often speaks about marketing on stages across the country.

Episode Highlights...

00:00 Introduction

01:16 Meet the Expert: Martin Huntbach

03:11 Understanding Lead Generation

08:04 Effective Lead Generation Strategies

16:51 Common Mistakes in Lead Generation

20:13 Best Types of Lead Magnets

26:57 Getting Started with Lead Generation

30:42 Conclusion and Key Takeaways

34:13 Final Thoughts and Farewell

Key Takeaways...

Importance of Automation in Lead Generation:

By using tools and developing strategies (like lead magnets) that work on autopilot, businesses can save time and effort, allowing them to focus on other critical aspects of their operations.

Creating Compelling Lead Magnets:

Create valuable and compelling lead magnets that provide prospective clients with tangible benefits in exchange for their contact information. Examples include PDFs, online assessments, and wait lists, all aimed at converting traffic into potential clients effectively.

Consistent Content Creation and Traffic Generation:

Consistently creating and sharing valuable content is important in driving traffic to lead conversion pages. This content helps educate potential clients, builds trust, and keeps the business top-of-mind, eventually leading to increased conversions and business growth.

Links Mentioned In The Episode...

👉 Get a (free) video course on lead generation in today’s world 🎁

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Click here to grab your ticket for the AT Awards 2024

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Colin Gray about being a podcast guest.

Reasons To Attend CIAT’s AT Awards (Even If You're Not An Architectural Technologist!) | 049

Thu, 03 Oct 2024 06:00:00 +0100

Jon discusses the importance of attending events like the Chartered Institute of Architectural Technologists' (CIAT) AT Awards, even if you're not a nominee or an architectural technologist. Jon shares his positive experiences from the 2023 AT Awards, highlighting the friendly atmosphere, valuable networking opportunities, and unexpected benefits such as new business connections and professional growth.

Episode Highlights...

00:00 Introduction

01:28 Overview of the AT Awards

02:39 Common Misconceptions About the AT Awards

03:10 Personal Experience at the AT Awards

05:23 Networking and Opportunities

08:35 Excitement for the Upcoming AT Awards

09:32 Encouragement to Attend and Final Thoughts

11:33 Conclusion and Next Episode Preview

Key Takeaways...

Value of In-Person Networking: Attending events like the AT Awards provides unique opportunities to connect with industry professionals in person, which can lead to unexpected and valuable opportunities, such as meeting online connections, industry leaders, and making new contacts. Jon shares his experience of meeting influential figures and gaining new opportunities, underscoring the benefit of face-to-face interactions over virtual ones.

Dismantling Misconceptions: There are common misconceptions about industry award events, such as they are only for nominees or they are too formal and boring. Jon's personal experience dispels these myths by highlighting the friendly atmosphere, the networking opportunities, and the enjoyable aspects (like free drinks and after-parties!) making a strong case for attending even if you’re not a nominee.

Personal and Professional Growth: Attending events can also serve as a break from the usual routine and promote personal growth. Jon mentions how stepping out of his comfort zone to attend the AT Awards proved beneficial, not only socially and professionally but also by providing inspiration and motivation. These events offer a fresh perspective and new ideas, contributing to the growth of an individual's career and business.

Links Mentioned In The Episode...

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Fabio on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon is joined by Martin Huntbach to talk about lead generation.

How To Get More Leads From Your Website with Fabio Zammit | 048

Thu, 26 Sep 2024 06:00:00 +0100

Jon interviews Fabio Zammit, a seasoned software engineer and entrepreneur. Fabio shares actionable website tips and digital marketing strategies to help small architecture practice owners generate more leads from their online presence. The discussion covers key topics such as SEO, user-friendly website design, showcasing case studies, call-to-action best practices, leveraging social proof, and effective strategies to drive traffic to your website. Whether you're aiming for quick wins or long-term success, this episode provides valuable insights to optimise your architecture practice's online footprint.

Today's Guest...

Fabio Zammit is a seasoned software engineer with over two decades of experience, including stints at industry giants like HSBC and AOL in London. His journey led him to establish Root Codex, an agency designed to fill the gaps he identified in the tech industry. Root Codex specialises in seamlessly integrating top-tier software engineers into your existing tech teams, eliminating the challenges of freelance management and hiring. This approach ensures that businesses can scale up their tech capabilities effortlessly.

Episode Highlights...

00:00 Introduction

01:14 Meet Fabio Zammit: Software Engineer and Entrepreneur

02:01 Fabio's House Building Journey

04:25 Importance of Website Design and Layout

06:41 Showcasing Work: Best Practices for Case Studies

11:50 The Role of Social Proof and Testimonials

16:34 Understanding SEO: Basics and Best Practices

23:50 Targeting Keywords: Broad vs. Niche

26:37 Keyword Research Tools: SEMrush and Ahrefs

27:06 Best Practices for Site Speed

28:39 Effective Calls to Action (CTA)

30:51 Mobile-First Approach

35:26 Enhancing Online Credibility

37:51 Driving Traffic: PPC and SEO Strategies

44:52 Final Thoughts and Key Takeaways

47:46 Travel Inspirations: Tuscany

48:52 Conclusion and Contact Information

Key Takeaways...

Importance of a User-Friendly Website:

Fabio emphasises the necessity of having a user-friendly and aesthetically pleasing website design. It’s essential your website loads quickly, uses optimised images, and has an intuitive layout. Responsive design is important too, ensuring your website looks good and functions well on mobile devices.

Effective Use of SEO and PPC:

Use long-tail keywords for better targeting and creating fresh, relevant content consistently. Additionally, for quicker results, use pay-per-click (PPC) campaigns tailored to the business’s target audience, whether on platforms like Google, Facebook, or LinkedIn.

Utilising Social Proof and Clear Calls to Action:

Social proof, such as displaying testimonials and Google My Business reviews is important to build trust and credibility. Include clear calls to action (CTAs) throughout your website, making buttons and contact forms easily accessible and visible to guide visitors toward taking the next step.

Links Mentioned In The Episode...

Visit Fabio’s Website

Website Tools > Semrush | Ahrefs | HotJar

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Learn more about New-Works

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats about The Chartered Institute of Architectural Technology’s annual AT Awards event.

Mental Health and Wellbeing in Architecture with Doug Hodgson: Part 2 | 047

Thu, 19 Sep 2024 06:00:00 +0100

Jon continues his deep dive into mental health within the architecture profession with guest Doug Hodgson. The discussion offers valuable insights into dealing with overwhelm and burnout, as well as practical steps Doug's practice, New-works, has taken to safeguard their team's mental health. The conversation also touches on the broader industry issues, such as the housing crisis, the role of architectural technologists, and the need for significant changes in architectural education and professional collaboration to improve mental well-being across the industry. The episode underscores the importance of a balanced work structure, staying connected to creative work, and fostering a supportive, diverse workplace environment.

Today's Guest...

Doug Hodgson is an Architect and leads the Retrofit agenda for New-works, a practice he co-founded to explore a new way of working, based on the principles of specialism and collaboration, wellbeing and sustainability - with a fundamental belief that wellbeing in the workplace generates better relationships and better architecture. Prior to New-works, Doug had co-founded TDO, was a Design Fellow at Cambridge University, and in 2020 was named in The Architects’ Journal 40 under 40. Doug is passionate about improving mental health and wellbeing, and has found from his own experience of being proudly openly gay that there’s an urgent need for greater kindness, understanding, and inclusion in the construction industry to make the profession more relevant.

Episode Highlights...

00:00 Introduction

01:21 Practical Tips for Managing Mental Health

02:17 The Importance of Nature and Breaks

06:42 Challenges in the Architecture Profession

12:57 New-works' Approach to Mental Health

16:59 Advice for Practice Owners

22:32 The Role of Professional Organisations

30:55 Personal Reflections and Favorite Places

33:31 Conclusion and Contact Information

Key Takeaways...

The Importance of Mental Wellbeing and Nature:

- Both Jon Clayton and Doug Hodgson emphasise the critical role mental health plays in the architecture profession. They advocate for taking breaks, spending time in nature, and establishing a structured workday that allows for physical wellness and mental health activities. Doug discusses how a connection to nature and taking time off when feeling overwhelmed can significantly impact mental health positively.

Innovative Work Structure at NewWorks:

- Doug elaborates on the unique work structure at New-works, which reserves time in the morning for physical well-being and the late afternoon for mental well-being, with core creative work happening mid-day. This approach has led to increased efficiency and productivity and illustrates the importance of balancing work with personal well-being.

Collaboration and Diversity in Architecture:

- The conversation touches on the need for more collaboration within the architecture profession, advocating for cross-disciplinary work and better integration with various sectors like architectural technologists. Additionally, Doug emphasises the importance of diversity and inclusivity in the profession and the need for organisations like RIBA to support these initiatives more actively. This includes rethinking education and fostering environments where young professionals from diverse backgrounds can thrive.

Links Mentioned In The Episode...

Connect with Doug on LinkedIn

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Learn more about New-Works

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Fabio Zammit about how you can generate more leads from your website.

Mental Health and Wellbeing in Architecture with Doug Hodgson: Part 1 | 046

Thu, 12 Sep 2024 06:00:00 +0100

Jon interviews Doug Hodgson about balancing mental health and professional success in the high-pressure field of architecture. They discuss Doug's experiences and philosophies on workplace wellbeing, sustainability, and collaboration. Doug talks about the impact of his outdoor hobbies and the vital need for greater kindness and inclusion in the industry. The conversation highlights the mental health crisis in architecture, the overwhelming demands on professionals, and the toxic culture in architectural education and practice. Doug emphasises the importance of specialising and collaborating to maintain mental health and professional satisfaction. The episode aims to raise awareness and encourage discussions on improving mental health and wellbeing for architectural professionals.

Today's Guest...

Episode Highlights...

00:00 Introduction

01:02 Meet Doug Hodgson: Redefining Workplace Wellbeing

02:11 The Allotment: A Sanctuary During COVID

05:40 Sustainability and Regenerative Materials in Architecture

06:39 The Mental Health Crisis in Architecture

12:02 The Impact of Architectural Education on Wellbeing

21:46 Specialisation and Collaboration: A New Approach

28:55 Next Steps

Key Takeaways...

Importance of Mental Health in Architecture:

- The interview emphasises the critical state of mental health within the architecture profession. Jon and Doug discuss how overwhelming workloads, long hours, and unrealistic expectations can severely impact mental and physical well-being, leading to burnout.

Need for Industry-wide Change:

- To address the mental health crisis, a structural change is necessary within the profession and its education system. Doug highlights that the root of many mental health issues stems from the highly demanding and often abusive culture of architectural education. This oppressive environment is carried into professional practice, resulting in exploitative working conditions. Reform in both education and professional practices is needed.

Specialisation and Collaboration:

- Doug advocates for architects to specialise in areas they are passionate about and excel in, rather than trying to cover all aspects of a project. Collaborative efforts between specialised practices can lead to more effective and enjoyable work environments. This approach can help mitigate the overwhelming demands often placed on individual architects, contributing to better mental health and work-life balance.

Links Mentioned In The Episode...

Connect with Doug on LinkedIn

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Hear the conclusion of Jon and Doug’s conversation.

CRM Essentials for Small Architecture Firms | 045

Thu, 05 Sep 2024 06:00:00 +0100

Jon discusses the importance and benefits of Customer Relationship Management (CRM) systems for solo and small firm architecture practice owners. The episode covers the basics of CRM systems, their key features, and how they can help automate tasks, manage client communications, and streamline operations. Jon also offers advice on selecting the right CRM for different practice sizes and provides tips for successful implementation and consistent use.

Episode Highlights...

00:00 Introduction

01:24 Understanding CRM Systems

03:09 Benefits of CRM for Architecture Practices

04:44 Key Features to Look for in a CRM

06:02 Choosing the Right CRM for Your Practice

08:32 Implementing a CRM System Successfully

12:07 Optimising your CRM for Long-Term Success

13:30 Conclusion and Next Episode Preview

Key Takeaways...

The Importance of CRM Systems:

CRM (Customer Relationship Management) systems are key for architecture practices, regardless of size. They help manage client relationships, streamline communications, and automate routine tasks, which is essential for maintaining strong relationships over long project timelines and improving overall efficiency.

Key Features and Choosing the Right CRM:

Not all CRMs are created equal, and it's important to choose one that fits the specific needs of your practice. Key features to look for might include project tracking, communication history, automation for repetitive tasks, and integration with other software like AutoCAD or Revit. The choice of CRM should consider factors such as the scale of projects, team size, budget, and specific business goals.

Implementation and Optimisation:

Successful implementation of a CRM involves setting clear goals, training your team, and ensuring accurate data migration. Consistent use and regular review of CRM data to identify trends can help refine processes over time. This consistent use is key to keeping sales and project pipelines full and moving, ultimately adding value to your practice.

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Get Sigrun’s Book ‘Kickstart Your Online Business’ Now - For Free 🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with architect, Doug Hodgson about mental health and wellbeing in architecture.

Launch Your Way To Success (No More Feast & Famine!) with Sigrun | 044

Thu, 29 Aug 2024 06:00:00 +0100

Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepreneur, who explains the power of launching to create a steady and predictable pipeline of work. Sigrun shares her journey from studying architecture to becoming a leading business mentor and outlines how architects can implement launches to grow their practices. The episode also touches on the potential for architects to create online courses as an additional revenue stream. Sigrun offers practical insights into creating excitement through events, addressing common misconceptions, and the stages involved in the launch process.

Today's Guest...

Sigrun is an award-winning business coach, bestselling author, and multiple 7 figure entrepreneur. She is on a mission to accelerate gender equality through female entrepreneurship. She’s been called the leading business mentor for online entrepreneurs in Europe, is a TEDx speaker, and host of the top-rated Sigrun Show podcast. Sigrun’s online business journey started shortly after finishing her master’s degree in architecture. She’s since been featured in Forbes and numerous leading media publications in Europe and has won 5 Stevie Awards; as the Hero of the year, Entrepreneur of the year, Solo entrepreneur of the year, Manager of the year, and Sales Achievement of the year.

Episode Highlights...

00:00 Introduction

01:44 Meet Sigrun: Business Coach and Entrepreneur

04:37 Sigrun's Journey from Architecture to Online Business

19:22 The Concept of Launching Explained

23:15 The Power of Limited Editions

24:17 Creating Urgency in Marketing

25:40 Addressing Skepticism in Service Businesses

28:01 Effective Launch Strategies for Service Businesses

29:39 Stages of a Successful Launch

33:53 Leveraging Digital Products for Architects

34:28 Success Story: Zero Energy Buildings

38:59 Final Thoughts on Launching

41:50 Exploring Iceland: A Personal Favorite

44:02 Conclusion and Next Episode Preview

Key Takeaways...

The Power of Launching:

Launching is a marketing strategy that creates excitement and urgency around a product or service. By planning and executing a well-structured launch, you can significantly boost their sales in a short period. This approach works for is applicable not only to products but also to services and can lead to a more efficient and effective way of attracting and retaining clients.

Building Expertise and Authority:

Sharing expertise through online courses or digital products can enhance a business's authority in its field. By teaching others, businesses not only diversify their income streams but also attract new clients who recognize their expertise. This dual benefit can lead to increased business through both educational content and traditional service offerings.

Creating Urgency and Scarcity:

Communicating limited availability of services or spots creates a sense of urgency and encourages prospective clients to act quickly. This strategy is particularly effective in service-based businesses, as it ensures that potential clients do not delay making a decision, which can help in maintaining a steady flow of work and avoiding peaks and troughs in workloads.

Links Mentioned In The Episode...

Visit Sigrun’s Website

Sigrun on Facebook

Sigrun’s Instagram

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

Connect with Melanie on LinkedIn

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon talks about customer relationship management systems (otherwise known as a CRM).

Set Up Your Google Business Profile (To Get More Leads) with Melanie Boylan | 043

Thu, 22 Aug 2024 06:00:00 +0100

Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.

Today's Guest...

Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.

Episode Highlights...

00:00 Introduction

01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert

01:50 Melanie's Passion for Space and Science

05:08 The Importance of Google Business Profiles for Architects

07:54 Setting Up and Optimising Your Google Business Profile

11:43 Maximising the Benefits of Google Business Profiles

18:37 Posting and Managing Your Google Business Profile

25:23 Final Tips and Recommendations

33:22 Conclusion and Farewell

Key Takeaways...

Importance of Having a Website and Google Business Profile:

- Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you.

- A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.

Fully Optimising Your Google Business Profile:

- Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews.

- Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.

Leveraging Google Business Profile Features for Engagement:

- Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients.

- Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.

Links Mentioned In The Episode...

Visit Melanie’s Website

---

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

---

Resources…

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time award-winning business coach Sigrun joins Jon to talk about using launches to scale and grow your business.

The Power Of Public Speaking For Architecture Firms with Jackie Goddard | 042

Thu, 15 Aug 2024 06:00:00 +0100

Jon chats with Jackie Goddard, a voice and acting coach. They explore the benefits of public speaking for architects and architecture practice owners, offering practical tips to overcome the fear of public speaking. Jackie, who has extensive experience in acting and coaching, shares her insights on how effective communication can aid in personal and business growth. They also discuss the significance of storytelling, preparation, and the three B's method: Believe, Breathe, and Be Prepared.

Today's Guest...

Jackie Goddard is a former fashion designer and recovering actor who’s spent 30 years working in and around the arts, most recently as a voice and acting coach. Through her company, Power to Speak, Jackie now works with entrepreneurs, business leaders & teams to make them excited about sharing their ideas and developing their Power To Speak. She is often asked to speak to audiences about public speaking, but also to share her thoughts on topics like the acting process, resilience, joy, and failure. Since 2020 Jackie has hosted a podcast, talking to speakers, authors, actors, & entrepreneurs to discover how they use their voice, story, and creativity for their work & wellbeing.

Episode Highlights...

00:00 Introduction

01:22 Meet Jackie Goddard

03:34 The Benefits of Public Speaking for Architects

06:29 Overcoming the Fear of Public Speaking

11:13 Transforming Fear into Excitement

15:55 The Power of Storytelling in Public Speaking

21:18 First Steps to Public Speaking

27:29 The Three B's of Public Speaking

31:38 Conclusion and Final Thoughts

32:45 Favorite Places and Farewell

Key Takeaways...

Preparation is Key:

- Jackie emphasises the importance of thorough preparation in overcoming the fear of public speaking. Getting all your thoughts out on paper, organising them, and practicing out loud with someone are crucial steps. Preparation helps to internalise the content, making it easier to present with confidence and fluidity.

The Power of Storytelling:

- Incorporating stories into your public speaking can make your message more memorable and engaging. Personal stories are particularly effective because they are easier for the speaker to remember and help build a connection with the audience. The essence is to tell stories that resonate with the audience, not just boast about personal achievements.

Shifting Mindset from Fear to Excitement:

- Jackie explains that anxiety and excitement are physiologically similar, and by changing your mindset to see the act of public speaking as an exciting opportunity rather than a daunting task, you can improve your performance. Believing in what you are talking about and focusing on the positive outcomes can transform nervous energy into enthusiasm.

Links Mentioned In The Episode...

Grab Jackie’s (free) guide: ‘Speak With Confidence 101’

Visit Jackie’s Website

Connect with Jackie on LinkedIn

Curious about working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources...

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

https://tidycal.com/mrjonclayton/quick-chat

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Melanie Boylan about Google Business Profiles.

Beyond The Podcast: Supporting Small Architecture Practices | 041

Thu, 08 Aug 2024 06:00:00 +0100

Jon shares insights into his work supporting small practice founders and sole practitioners in the architecture industry. He discusses his coaching, consulting, and mentoring services designed to help architecture businesses achieve their goals. Jon highlights the various ways he assists clients, from strategic planning and marketing to financial forecasting and team building. Real client stories illustrate how his tailored approach has helped small practices overcome challenges and grow. Listeners are invited to connect with Jon for personalised support and to explore potential collaborations.

Episode Highlights...

00:00 Introduction

01:13 Services Offered Beyond the Podcast

06:42 Client Success Stories

11:21 How to Work with Jon

13:37 Conclusion and Next Episode Preview

Key Takeaways...

Personalised Support for Small Architecture Practices:

Jon provides personalised one-to-one support for small practice founders and sole practitioners. This includes coaching, consulting, and mentoring services tailored to each client's unique needs, helping them achieve goals such as growing their practice, working fewer hours, or building their team.

Real-Life Client Success Stories:

Jon shares real-life examples of how he's helped clients overcome specific challenges. These stories illustrate practical solutions and strategies, such as improving time management, integrating specialised services like retrofit and low-energy design, enhancing marketing tactics, and developing new business plans aligned with long-term goals.

Initial Engagement Process for New Clients:

Emphasising the importance of a good fit, Jon explains the initial engagement process for prospective clients. This involves one or two initial meetings, usually held on Zoom, to understand your needs and decide if he’s a good fit for you. This ensures that both parties are aligned and that Jon can effectively support your business objectives.

—--

👇 Book a chat with Jon to explore working 1-2-1 with him 📞

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

https://chat.whatsapp.com/BtFJsJF6iL37vUb5tHNpkI

👇 Join our (free) WhatsApp Discussion Group 🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://tidycal.com/mrjonclayton/quick-chat

In The Next Episode...

Next time Jon chats with Jackie Goddard to discuss the benefits of public speaking.

Create Engaging Videos Fast: AI Content Creation Tools with Ian Anderson Gray | 040

Thu, 01 Aug 2024 06:00:00 +0100

Jon is joined by Ian Anderson Gray, founder of the Confident Live Marketing Academy, to discuss how architecture practice owners can effectively use video as part of their marketing strategy. They delve into important strategies, AI tools for content creation, and tips to overcome the fear of being on camera. Ian also shares his experience and passion for music, and the episode explores the benefits of video marketing, the pros and cons of live versus pre-recorded video, and the concept of content repurposing. For those feeling time-poor, Ian provides practical advice and tool recommendations to streamline the video content creation process.

Today's Guest...

Ian is the founder of the Confident Live Marketing Academy and host of the Confident Live Marketing and Smart ADHD podcasts. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Episode Highlights...

00:00 Introduction

01:32 Meet Ian Anderson Gray

04:13 The Importance of Video for Architecture Practices

07:57 Live vs. Pre-recorded Videos

13:07 Content Repurposing Explained

16:22 AI Tools for Content Creation

24:45 Tool for Short Form Videos

25:30 Descript and Opus Clip: A Comparison

26:45 AI Tools: Pitfalls and Best Practices

29:51 Using AI to Enhance Creativity

33:00 Content Repurposing Example

36:46 Cost and Time Efficiency in Content Creation

39:21 Final Thoughts and Advice

42:33 Favorite Travel Destinations

44:27 Connecting with Ian Anderson Gray

44:55 Closing Remarks and Next Episode Preview

Key Takeaways...

Start Small and Build Gradually:

- Ian advises starting with simple tasks and expanding over time. This approach prevents overwhelm and allows gradual improvement and scaling. He emphasises getting started and overcoming perfectionism, especially by using interviews, which are easier than monologues.

Leverage AI Tools for Efficiency:

- AI tools like Descript, ChatGPT, and Opus Clip can significantly streamline the content creation process. These tools help with transcribing, editing, generating show notes, and creating short-form content. However, it's crucial to use AI responsibly by refining outputs to ensure they match your voice and brand, turning AI into a valuable assistant rather than a crutch.

Repurpose Content:

- Repurposing content maximises the value derived from a single piece of content. By starting with a video, you can efficiently create various content formats like podcasts, blog posts, social media updates, and more. The key is to develop a system for repurposing that fits within your resource constraints and gradually increase the breadth of content repurposing as you become more comfortable with the process.

Links Mentioned In The Episode...

Ian on Facebook > https://www.facebook.com/iagdotme

Ian on LinkedIn > https://www.linkedin.com/in/ianandersongray/

Visit Ian’s Website > https://iag.me/

—--

👇 Book a chat with Jon to explore working 1-2-1 with him 📞

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

https://chat.whatsapp.com/BtFJsJF6iL37vUb5tHNpkI

👇 Join our (free) WhatsApp Discussion Group 🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time Jon shares how he’s been working directly with small practice leaders and sole practitioners so that they can achieve their goals.

Navigating Change in Architecture with Tom Lewith | 039

Thu, 25 Jul 2024 06:00:00 +0100

Jon speaks with Tom Lewith, a chartered architect and co-founder of New-works, about the challenges and transformations in the field of architecture. Tom discusses the closure of his previous practice, TDO, and the reasons behind starting New-works with a focus on specialisation, collaboration, wellbeing, and sustainability. They delve into the industry's pressing issues like climate change, mental health, the Building Safety Act, and the impact of AI. Tom shares insights on creating a structured and fulfilling workday, emphasising the need for specialisation and collaboration in architecture to handle these challenges. The conversation also touches upon personal passions and the importance of maintaining a work-life balance.

Today's Guest...

Tom Lewith is a Chartered Architect and co-founder of New-works. Prior to New-works he co-founded and ran TDO, a leading all-services architecture studio. The success of the practice and its work led to Tom being named in The Architects’ Journal ‘40 under 40’, and the studio featuring in the Architecture Foundation’s ‘New Architects 3’. Big issues affecting the industry like climate change, mental health, AI, and the Building Safety Act demand fundamental change. So in 2024 Tom co-founded New-works to explore a new way of working based on the principles of specialism, collaboration, wellbeing and sustainability.

Episode Highlights...

00:00 Introduction

00:56 Meet Tom Lewith: Architect and Innovator

03:12 Tom's Journey into Architecture

04:34 The Rise and Fall of TDO

06:52 Challenges in the Architecture Industry

11:42 The Birth of New-works

16:52 Specialisation and Collaboration in Architecture

24:02 Stagnation in Architecture Practices

25:39 Embracing Change and Specialisation

27:02 The Power of Saying No

31:05 Introducing New-works

31:33 NewWorks' Unique Approach to Architecture

33:05 Structuring the Workday for Creativity

36:59 Reflecting on the Evolution of Work Practices

40:49 Final Thoughts and Takeaways

43:45 A Personal Favorite Place

45:03 Connecting with Tom Lewith

Key Takeaways...

Specialisation and Collaboration:

- Tom Lewith's approach with New-works highlights the importance of focusing on what you are passionate about and specialising in your strengths. By concentrating on the early stages of architecture (from initial client engagement to early design), New-works creates space for creativity and efficiency. Collaborating with partners who excel in other stages of a project ensures that the entire process is handled by experts, leading to better outcomes and more sustainable practice.

Structured Workday for Better Productivity:

- Implementing a structured workday is crucial for maintaining productivity and mental health. New Works starts their day with non-work activities to prepare mentally and physically, then dedicates a specific time block (10 AM to 2 PM) for deep work without interruptions. This focused period allows for significant progress on creative tasks, followed by a more flexible part of the day for emails, meetings, and other communications. This balance helps reduce anxiety and ensure a productive and enjoyable workday.

The Power of Saying “No”:

- To create a sustainable and profitable architecture practice, it is essential to say "no" to projects and clients that do not align with your core strengths and passions. By focusing on what they do best, architects can deliver higher quality work and maintain their enthusiasm for their projects. Saying no also helps define your unique value proposition, making it easier to attract the right clients and opportunities that match your expertise.

Links Mentioned In The Episode...

Learn more about New Works > https://www.new-works.net/

Connect with Tom on LinkedIn > https://www.linkedin.com/in/tom-lewith/

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://www.abbasmarketing.com/mitc-podcast/small-practice-marketing

In The Next Episode...

Next time Jon chats with Ian Anderson Gray about why you should create videos and how to produce them quicker using AI tools.

Digital Marketing Essentials For Architecture Practices with Ayo Abbas | 038

Thu, 18 Jul 2024 06:00:00 +0100

Jon speaks with award-winning marketing consultant Ayo Abbas. They discuss the essentials and opportunities of digital marketing for small architecture firms. Ayo shares her extensive experience and success in using digital marketing to boost brand visibility and lead conversions. Key highlights include leveraging social media, understanding the importance of SEO, and creating an effective marketing strategy. The episode emphasises that small firms can compete effectively with the proper use of digital tools. Ayo also shares her passion for cooking and her favourite place. This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show.

Today's Guest...

Ayo Abbas is an award-winning built environment marketing consultant. She has 23 years’ experience working across the real estate and construction sector for major firms. Ayo founded her own consultancy business Abbas Marketing offering B2B marketing strategy and content creation services. Ayo was named as the overall winner for the Digital Woman of the Year Awards 2022. She also hosts her own podcast The Built Environment Marketing Show that shines a spotlight on marketing best practice. In 2023, Ayo was honoured to be a RIBA London Awards judge and named as an architectural trailblazer by Architizer Magazine.

Episode Highlights...

00:00 Introduction

01:55 Collaborative Podcasting

04:18 Diving into Digital Marketing Basics

08:42 Digital Marketing Myths

10:49 Opportunities For Architecture Practices

14:35 Targeted Advertising and Platform Insights

19:32 Leveraging LinkedIn for Architects

20:41 Exploring Other Social Media Platforms

21:24 Understanding SEO and Landing Pages

23:37 Email Marketing Strategies

24:13 The Power of Video Content and Webinars

27:05 Maximising Digital Marketing Efforts

31:38 Ayo's Favorite Place

33:16 Final Thoughts and Farewell

Key Takeaways...

The Importance of Digital Marketing for Small Practices:

Digital marketing presents big opportunities for small architecture firms and sole practitioners to boost their brand visibility and generate leads cost-effectively. Leveraging digital platforms can help small firms compete with larger ones by strategically using tools like email marketing, social media, and search engine optimization (SEO).

Strategic Planning and Execution:

Having a clear digital marketing strategy is key. It helps businesses define their goals, target audience, and the best channels to use to reach them. Execution should be consistent, and small businesses should focus on platforms and methods that align with their strengths and resources. It's important to test different tactics and measure their effectiveness continuously.

Leveraging Digital Platforms for Authentic Engagement:

Social media platforms like LinkedIn and Instagram, as well as tools like webinars and podcasts, provide unique opportunities for professionals to connect authentically with their audience. Showing up consistently and engaging with potential clients on these platforms can significantly enhance brand recognition and trust, which are essential for business success.

This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show - LISTEN HERE 👇

Connect with Ayo on LinkedIn > https://www.linkedin.com/in/ayoabbas/

Ayo’s Website > https://www.abbasmarketing.com/

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://london-build-expo-2024.reg.buzz/jon-clayton

In The Next Episode...

Next time Jon chats with Tom Lewith about the closure of his practice, TDO, and the formation of New-Works.

Building Connections: The Importance of Networking | 037

Thu, 11 Jul 2024 06:00:00 +0100

Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical advice for introverts, and suggests strategies for making the most out of these events. Jon also highlights the benefits of meeting new people, gaining visibility, and building relationships, alongside alternative online options. He shares his personal experiences and announces his upcoming speaking engagement at London Build 2024, inviting listeners to join him at the event to learn, network, and socialise.

Episode Highlights...

00:00 Introduction

01:06 Why Networking Matters

02:15 Debunking Networking Myths

04:22 Alternatives to In-Person Networking

04:50 Personal Networking Experiences

06:27 Four Ways You Get Sales

08:15 Networking Tips for Introverts

09:57 A Strategic Approach To Networking & In-Person Events

12:12 Top Networking Recommendations

15:28 Upcoming Event: London Build 2024

16:53 Conclusion and Next Episode Preview

Key Takeaways...

Importance of Networking:

- Networking events and in-person interactions are critical for growth, as they provide opportunities for meeting potential clients, collaborators, and mentors.

- Networking helps in gaining new ideas, discovering trends, building visibility, and enhancing credibility.

Debunking Myths about Networking:

- Networking is not just for extroverts; introverts can do it too!

- Networking should not be approached with aggressive selling; the focus should be on listening and helping others.

- It’s not necessary to attend every event regularly; attending selectively based on your goals can be effective.

- Tangible results can arise from networking, and it should be viewed as more than a one-time event.

Alternatives to In-Person Networking:

- Online events and communities can be valuable substitutes when in-person attendance isn’t possible.

- Building relationships online can still yield significant benefits, although in-person interactions often have a more substantial impact.

Networking Tips for Introverts:

- Start with smaller events.

- Bring a friend for support.

- Prepare in advance by researching other attendees.

- Focus on listening more than talking.

Strategies for Effective Networking:

- Be authentic and true to yourself at networking events.

- Follow up with new contacts to build lasting relationships.

- Have a clear strategy and goals to measure the effectiveness of networking activities.

Hosting Your Own Event:

- If local events are unavailable, consider organizing your own meetups or workshops.

- Events can be informal and simple, such as a gathering at a local café or pub.

Upcoming Networking Opportunities:

- Engage in larger industry events like London Build 2024 for extensive networking and learning opportunities.

- Take advantage of casual meetups alongside formal events to build deeper connections.

—--

Join me at London Build on Nov 20th & 21st at Olympia London.

I'll be speaking at the Skills & Marketing Hub (at 10am on Nov 20th) and then hanging around for the rest of the event.

We’ll also be hosting an evening meet-up at a nearby venue (details coming soon).

#LondonBuild #LondonBuildSpeakerSpotlight

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://www.archmark.co/free-architecture-firm-website-audit

In The Next Episode...

Next time Jon chats with Ayo Abbas about digital marketing.

Building A Creative Powerhouse with Bryon McCartney | 036

Thu, 04 Jul 2024 06:00:00 +0100

Jon chats with Brian McCartney, CEO of ArchMark Branding and Marketing for Architects. Bryon, who has founded five successful creative service firms, shares strategies for transforming architectural practices into creative powerhouses. They discuss the importance of strategic planning, the misconception about sales in architecture, and the benefits of community involvement for solo architects. Bryon also shares his personal and professional experiences, including his passion for photography and his journey in the business world.

Today's Guest...

Bryon McCartney is CEO at Archmark (* pronounced Ark-Mark) Branding and Marketing for Architects and a certified coach through Donald Miller’s Business Made Simple program. Bryon has helped 3,000+ architects increase their firm’s visibility and influence so they can win better projects. Bryon has travelled around the world and calls himself an ”Archi-Geek.” He has been featured on ArchDaily, ArchiBiz, Business of Architecture, Entrearchitect, Zweig Group, and many others.

Episode Highlights...

00:00 Introduction

01:50 Brian McCartney's Journey into Photography

04:35 Founding and Managing Creative Firms

10:05 Approaching New Ideas and Opportunities

17:25 Sales Strategies for Architects

22:50 The Importance of Strategic Planning

26:51 Client Success Stories

27:24 The Importance of Strategic Planning

28:01 Writing Effective Business Plans

29:21 Building Trust with Clients

29:51 Common Mistakes in Proposal Processes

32:14 Revamping the Sales Process

36:46 The Value of Community for Architects

39:55 Final Thoughts and Takeaways

43:08 Favorite Travel Destinations

45:27 Connecting on Social Media

46:56 Closing Remarks

Key Takeaways...

Importance of Trust in Client Relationships: Instead of sending proposals and hoping for a response, it's more effective to engage in a process that involves multiple interactions to build a rapport and understanding.

Sales as Solutions: Architects should shift their perspective on sales. Instead of viewing it as a sleazy necessity, they should see it as an opportunity to provide solutions to clients' problems. Effective sales strategies focus on the clients' needs and how the service can meet those needs, rather than just the design aspect.

Strategic Planning: Running a business without a plan leads to reactive management. Strategic planning helps set clear goals and benchmarks, giving a business purpose and direction. This process should be simple, systematic, and regularly revisited for continued success.

Methodical Approach to Opportunities: Adopt a careful approach when considering new ideas or trends. Use the framework of Decide, Act, Learn, and Repeat to ensure that opportunities are thoroughly evaluated, implemented correctly, and adjusted based on outcomes.

Community and Support: Being part of a community provides invaluable support. It offers a wealth of shared knowledge and resources that can help solve problems and foster a sense of belonging, particularly important for solo architects or small firms.

Clarity and Communication: Ensure that all client-facing materials – from websites to proposals – clearly communicate how your work solves clients’ problems. This clarity builds trust and facilitates better client relationships.

Lifecycle of Client Interaction: From project inquiries to retention, understanding and optimizing each stage of the client's journey is essential for sustained business success. This includes ensuring client satisfaction to encourage repeat business and referrals.

Learning from Other Fields: Gaining insights from fields outside of architecture can offer new perspectives and solutions. Design involves understanding psychology, sociology, nature, and technology, so a broad perspective can enhance architectural creativity and business approaches.

Value of Practical Tools: Tools and frameworks such as the Vision Traction Organizer from the Entrepreneurial Operating System can simplify strategic planning and ensure focus on business drivers that matter.

Personal Growth and Business Success: Strategic planning and structured approaches can not only enhance business success but also positively impact personal well-being, as evidenced by clients who have achieved personal goals like weight loss through disciplined planning.

Use Professional Networks: Use professional networks effectively, with platforms like LinkedIn offering valuable opportunities for connection and learning within the architecture community.

Links Mentioned In The Episode...

👇Get your (free) Architecture Firm Website Health Report here…

Bryon’s Website > https://www.archmark.co

Connect with Bryon on LinkedIn > https://www.linkedin.com/in/brilliantbryon

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time Jon talks about in-person events and networking.

Outsourcing For Architects: Getting Started with Aya Shlachter | 035

Thu, 27 Jun 2024 06:00:00 +0100

Jon speaks with Aya Schlachter, CEO and founder of MGS Global Group. Aya shares insights on how architects can use outsourcing to enhance productivity, increase firm capacity, and improve their bottom line. The conversation covers key benefits such as flexibility, access to a wider talent pool, and strategic growth. Aya also debunks common myths about outsourcing, discusses best practices for working with outsourcing partners, and offers philosophical advice on staying open to new opportunities. The episode provides valuable guidance for small and solo architecture firm owners seeking to build a profitable, future-proof business.

Today's Guest...

Aya is the CEO and founder of MGS Global Group, a company that accelerates growth for architecture and design firms worldwide by providing architectural support and staffing services internationally. Her team provides Revit, ArchiCAD, AutoCAD, and 3D Visualization services to architects and interior designers. Aya is a keynote speaker and host of the Architect My Business Podcast – a business growth podcast for architects. She is a wife and mother of two, an avid traveler, a golfer, and a recreational triathlete who loves cooking and spending time outdoors.

Episode Highlights...

00:00 Introduction

00:55 Meet Aya Schlachter: CEO of MGS Global Group

01:51 The Benefits of Cold Plunging

04:40 Diving into Outsourcing: Why and How

06:43 Debunking Myths About Outsourcing

12:01 Choosing the Right Outsourcing Partner

14:18 Best Practices for Starting with Outsourcing

15:05 Flexible Outsourcing for Architects

16:58 Integrating Outsourcing Partners

21:21 Strategic Outsourcing for Business Growth

24:15 Final Thoughts on Outsourcing

26:07 Connecting with Aya and Jon

Key Takeaways...

Leverage Outsourcing for Growth:

- Outsourcing can enhance productivity, increase capacity, and improve the bottom line for architecture firms.

- It allows firms to scale up and down based on project needs, providing flexibility.

- Access to a wider talent pool is a significant advantage.

Debunking Outsourcing Myths:

- Concerns about communication challenges are often unfounded; many outsourcing teams are proficient in English.

- Outsourcing partners can research and learn local building codes and standards.

- Ethical treatment of employees is a priority; outsourcing has positively impacted local economies.

- Coordination can be effectively managed with technology, allowing for seamless integration.

Choosing the Right Outsourcing Partner:

- Referrals are beneficial for finding reliable outsourcing partners.

- Review the online presence and leadership of potential partners to ensure credibility.

- Look for content and participation in industry events as indicators of a proactive partner.

Best Practices for Starting with Outsourcing:

- Begin with small projects to test the compatibility and effectiveness of the outsourcing partner.

- Flexible business models, such as project-based and contract-based arrangements, can accommodate varying needs.

- Training and integration are crucial for smooth onboarding and collaboration.

Integrating Outsourcing Partners:

- Treat outsourcing teams as extensions of the internal team, fostering strong relationships.

- Providing training and aligning with company culture can improve integration and performance.

Strategic Outsourcing for Growth:

- Outsourcing can help match workforce capacity with project pipelines, reducing wait times and mitigating risks.

- It allows for entry into new markets and project types, leveraging diverse skills.

- It's a lower-risk option for startups and small firms, avoiding long-term commitments and overhead costs.

Mindset and Philosophy:

- Success is decisions away, not years away. Entrepreneurs should remain open to new opportunities and technologies.

- Continuous learning and adapting are essential in a fast-moving industry.

Building Trust and Relationships:

- Personal branding and visibility of the outsourcing partner build trust.

- Strong communication and regular interactions help integrate the outsourcing team effectively.

Flexibility and Support:

- Offering flexibility in working hours and project management helps in aligning the outsourcing team with the firm's needs.

- Providing perks and integrating the team into company events can foster a sense of belonging.

Entrepreneurship Insights:

- Stability in business can be achieved through smart decisions and hard work.

- A long-term perspective and resilience are crucial for entrepreneurs.

Links Mentioned In The Episode...

MGS Global Group’s website > https://mgsglobalgroup.com/

Connect with Aya on LinkedIn > https://www.linkedin.com/in/ayashlachter/

—--

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It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

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In The Next Episode...

Next time Jon chats with Brian McCartney about the key things he's learned from founding and managing five successful creative service firms.

LinkedIn Post Ideas To Win Clients with Nicole Osborne | 034

Thu, 20 Jun 2024 06:00:00 +0100

Jon sits down with LinkedIn expert Nicole Osborne to discuss strategies for turning LinkedIn followers into paying clients. Nicole, bringing over 20 years of marketing experience and a distinctive approach blending German efficiency and infectious enthusiasm, provides valuable insights on crafting LinkedIn posts, handling client objections through content, and creating genuine FOMO. The conversation touches on best practices for engaging with LinkedIn lurkers and avoiding common mistakes. Tune in to learn how to elevate your LinkedIn presence and attract the right clients for your architecture business.

Today's Guest...

Nicole Osborne is your LinkedIn Meister, she’s here to help you knock through your inner Berlin Walls and build a WUNDERBAR LinkedIn presence that gets the right clients raising their hands. With 20+ years in marketing, and her signature blend of German efficiency, fun, and infectious enthusiasm, Nicole makes your LinkedIn less of a chore and more of a kunden-magnet (client-magnet).

Episode Highlights...

00:00 Introduction

01:34 Meet Nicole Osborne: LinkedIn Expert

03:12 Engaging Your Audience with Questions

06:53 Best Practices For Asking Questions On LinkedIn

09:20 Handling Client Objections on LinkedIn

15:14 Creating Genuine FOMO on LinkedIn

18:30 Offering Downloadable Content

19:38 The Importance of Transparency

20:19 Celebrating Client Successes

21:08 Engaging LinkedIn Lurkers

24:52 Common LinkedIn Mistakes

29:20 Optimising Your LinkedIn Profile

31:06 Nicole's Favorite Travel Destination

32:43 Conclusion and Final Thoughts

Key Takeaways...

👉 Understanding Your Audience: Tailor your LinkedIn profile and content to what your target audience values and needs. Pose engaging questions that are easy for your audience to answer and have a positive spin.

👉 Using Questions Effectively: Use questions to engage your audience but ensure they are simple, positive, and easy to respond to. Test different types of content (polls, images, videos) and formats to see what resonates with your audience.

👉 Handling Objections in Content: Address common client objections openly in your LinkedIn content to build trust and demonstrate expertise. Utilise your content to show potential clients you understand their challenges and have solutions.

👉 Creating Genuine FOMO (Fear of Missing Out): Highlight your achievements and celebrate client successes to create genuine interest and urgency in your services. Utilise scarcity by being transparent about your availability and capacity.

👉 Engaging Lurkers: Make it easy for "lurkers" (silent followers) to engage by sharing relatable and vulnerable content. Consider linking email newsletter content to LinkedIn posts to drive engagement.

👉 Avoiding Common Mistakes: Have a clear strategy to stand out and differentiate yourself from peers. Focus your posts on potential clients rather than peers to provide valuable and relatable content. Overcome the fear of imperfection; start posting and learn from feedback to refine your approach.

👉 Optimising Your LinkedIn Profile: Regularly review and optimise your profile to make sure it aligns with what potential clients need to know about you. Ensure a routine that includes posting, growing your network, and being active in direct messages.

Links Mentioned In The Episode...

If you’d like help with your LinkedIn strategy or content, learn about Nicole Osborne from Wunderstars here > https://wunderstars.com/wundercontent/

Connect with Nicole on LinkedIn > https://www.linkedin.com/in/nicoleosborne1/

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In The Next Episode...

Next time Jon is joined by Aya Shlachter to explore the benefits of outsourcing & how you can get started.

How To Write A Business Plan For Your Architecture Firm | 033

Thu, 13 Jun 2024 06:00:00 +0100

Jon discusses the importance of having an active and updated business plan for solo and small architecture firm owners. He debunks common myths about business plans, advocates for simplicity, and recommends utilising 'The One Page Business Plan' by Jim Horan. Jonn also provides detailed examples and actionable steps for creating a business plan. He emphasises the value of having a clear vision, mission, objectives, strategies, and action plans to build a profitable and future-proof architecture business. Additionally, he encourages listeners to regularly review and update their business plans and outlines the benefits of having a business buddy for accountability.

Episode Highlights...

00:00 Introduction

00:55 Personal Experience with Business Plans

02:32 Common Myths About Business Plans

03:18 Why You Need a Business Plan

03:29 How to Write a Simple Business Plan

04:26 Recommended Resources and Tools

05:47 One-Page Business Plan Breakdown

06:53 Example Business Plan Walkthrough

10:40 Final Tips and Recommendations

12:38 Conclusion and Next Episode Teaser

Key Takeaways...

👉 Importance of a Business Plan: Both existing and new businesses need to have a business plan. It serves as a strategic document outlining business goals and the methods to achieve them.

👉 Common Misconceptions: A business plan doesn't need to be long or complex. It's not just for securing investment; it should be an active document used throughout the life of your business.

👉 Simplify Your Business Plan: Keeping your business plan simple makes it more actionable and less overwhelming. Avoid lengthy documents that gather dust; a concise, clear plan is more effective.

👉 Use a Template: Starting with a business plan template can make the process easier. Recommended resource: “The One Page Business Plan: For The Creative Entrepreneur” by Jim Horan.

👉 Ongoing Review and Improvement: Regularly review and update your business plan. Schedule recurring business review meetings to check on progress and make adjustments.

👉 Seek Feedback: Share your business plan with trusted peers or mentors for feedback. Use the feedback to refine and improve your plan.

👉 Accountability: Finding a business buddy to join your review meetings can help keep you accountable for achieving your goals.

👉 Practical Recommendations: Buy the recommended book by Jim Horan for further guidance. Take deliberate, scheduled steps to draft and finalise your business plan.

Links Mentioned In The Episode...

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://www.strangesocial.com

In The Next Episode...

Next time Jon chats with Nicole Osborne about LinkedIn post ideas to win clients.

Reach Ideal Clients Earlier Through Pinterest with Faye Strange | 032

Thu, 06 Jun 2024 06:00:00 +0100

Jon introduces Faye Strange, a Pinterest expert, to discuss how architects can harness the power of Pinterest to reach ideal clients. Faye highlights the importance of understanding Pinterest as a visual search engine rather than a social media platform. The conversation delves into the significance of SEO, keyword research, and creating business accounts separate from personal ones. Faye also shares tips on making relevant and engaging pins, linking them to valuable content, and the long-term benefits of Pinterest compared to other social media platforms.

Today's Guest...

Faye Strange is a Pinterest expert who helps inspiring service-based businesses reach more of their target audience and increase their revenue through Pinterest marketing.

Episode Highlights...

00:00 Introduction

01:03 Meet Faye Strange: Pinterest Expert

03:47 Understanding Pinterest: Basics and Misconceptions

08:49 Pinterest for Business: Strategies and Tips

15:47 Getting Started on Pinterest: A Step-by-Step Guide

26:36 Advanced Pinterest Tips and Seasonal Content

29:04 Conclusion and Final Thoughts

32:44 Personal Stories and Farewell

Key Takeaways...

👉 Pinterest as a Platform: Pinterest is often misunderstood and mistaken for a social media platform, but it is actually a visual search engine. This distinction is crucial for businesses to understand in order to use Pinterest effectively.

👉 Importance for Architecture Firms: Pinterest can be particularly valuable for architecture firms, especially those engaged in residential projects, home renovations, and home extensions. The platform allows firms to reach potential clients during their lengthy discovery phase, which can span years.

👉 Setup and Optimization:

- Business Account: Establish a separate business account, distinct from personal accounts.

- Keyword Research: Conduct keyword research using Pinterest's search bar to identify terms potential clients might use.

- Website Claiming: Claim your website on Pinterest to ensure credibility and track performance metrics.

👉 Content Strategy:

- Relevant Linking: Pins should link to relevant, value-adding content on your website, such as blog posts, case studies, or free resources.

- SEO Practices: Implement SEO strategies, using well-researched keywords to optimize pins and improve visibility.

👉 Content Creation: Use tools like Canva to create multiple, varied pin designs for the same content, as different designs appeal to different users. This can help increase engagement and widen reach.

👉 Long-Term Benefits: Pinterest content has a long shelf-life, with pins continuing to generate traffic and visibility weeks, months, and even years after they are posted. This contrasts sharply with the short lifespan of posts on traditional social media platforms.

👉 Local SEO: For architecture firms operating in specific regions, including local area keywords (e.g., county or city names) in pins and profiles is essential to attract geographically relevant traffic.

👉 Cross-Platform Benefits: Optimising for Pinterest can also improve Google image search results, driving additional traffic to your website from searches originating outside of Pinterest.

👉 Seasonal Content: Creating seasonally relevant content can help maintain visibility year-round, as people often search for home improvement ideas that are timely.

👉 Traffic Growth: Consistent use and optimisation of Pinterest can result in sustained traffic growth and increased brand recognition over time, even without daily active engagement.

👉 Nurturing Leads: Use Pinterest to capture early interest and drive users to your email list for ongoing nurturing, making it easier to convert them into clients when they are ready to start their projects.

Links Mentioned In The Episode...

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

ArchiBiz Business Foundations Program

In The Next Episode...

Next time Jon talks about how to write a business plan.

Bridging the Business Education Gap with Ray Brown | 031

Thu, 30 May 2024 06:00:00 +0100

In this episode, Jon chats with Ray Brown, a business coach, and entrepreneur who specialises in mentoring architectural practices through his organisation, ArchiBiz. The discussion highlights the significant gap in business education for architects and introduces foundational strategies to build profitable and sustainable businesses without compromising on design standards. Ray Brown shares insights from his journey from building and selling businesses in Scotland to coaching startups and top executives in Australia. The focus is on essential business education for architects, including finance, operations, sales, marketing, and project management. The episode emphasises the importance of financial literacy, strategic planning, and investing in foundational business education early in one's career to avoid common mistakes and set up for long-term success.

Today's Guest...

Ray Brown is a business coach and entrepreneur. He built and sold several businesses in Scotland before relocating to Australia with his family in 2005. Ray has coached everyone from startups to top executives of major companies. He also chairs multiple company boards. But today his main focus is coaching and mentoring architectural practices. Ray recognised there was a significant gap in the education provided to architects around running a business. So he founded Archibiz to help ambitious architects build profitable and sustainable businesses whilst maintaining good design standards.

Episode Highlights...

00:00 Introduction

02:07 Ray Brown's Journey from Scotland to Australia

04:01 The Importance of Foundational Business Education

06:31 Challenges Architects Face in Business

10:00 The Misconceptions of Architecture as a Business

15:45 The ArchiBiz Approach

17:44 Unlocking Business Success for Architects

18:02 The Power of Forecasting in Architecture

18:53 Monthly Board Meeting Insights

19:51 Investing in Your Architectural Practice

27:28 The Importance of Financial Literacy

28:50 Final Thoughts and Advice

30:02 Favorite Travel Destinations

Key Takeaways...

👉 Foundational business education is essential for bridging the gap between architectural skills and business acumen.

👉 Ambitious architects can build profitable and sustainable businesses while maintaining high design standards through the right coaching and mentoring.

👉 Financial literacy is key to understanding your business's performance and forecasting future trends.

👉 Process-driven transformation, achieved through regular small improvements, can have a significant impact on business success.

👉 It's important to understand the basics of finance, operations, sales, marketing, and project management for running a smooth architectural practice.

👉 Investing in business education and mentorship, like the ArchiBiz Business Foundations Program, can provide substantial returns by equipping architects with essential business running skills.

👉 Changing the mindset from just being an architect to being a business owner specializing in architecture is necessary, recognising that architectural practices are businesses requiring strategic management to thrive.

Links Mentioned In The Episode...

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://www.ikonic-architecture.co.uk/

Starting Your Own Architecture Practice with Ian Knowles | 030

Thu, 23 May 2024 06:00:00 +0100

In this episode Jon chats with Ian Knowles, a Norfolk-based architectural designer and the director of Ikonic Architecture, sharing his journey from an employee to starting his own architecture business specialising in residential architecture, including bespoke new builds and renovations. Ian discusses overcoming the initial fears associated with leaving a steady income, the importance of a business plan, handling home renovation projects, and tips for finding clients and managing finances as a new business owner. The podcast also advises listeners on leveraging personal networks, direct outreach, and using government schemes for business support. Ian shares his personal experience with starting Ikonic Architecture, the decision to specialise in retrofit and sustainability within residential architecture, and the steps towards establishing a successful practice.

Today's Guest...

Ian Knowles is a Norfolk-based architectural designer and the director of Ikonic Architecture, with over 10 years in architecture and construction, and a background in architectural stonemasonry. Ikonic Architecture specialises in residential architecture, from unlocking space in existing homes to bespoke new build dwellings.

Episode Highlights...

00:00 Introduction

01:03 Meet Ian Knowles: From Architectural Stonemasonry to Ikonic Architecture

01:50 The Journey of Renovating a 1930s Home

03:40 Setting Up Ikonic Architecture: Challenges and Strategies

05:08 The Financial Blueprint for Starting an Architecture Business

08:01 Navigating Business Growth and Outsourcing

08:42 Filling Knowledge Gaps and Leveraging Resources

12:42 Choosing a Business Structure: Sole Trader vs Limited Company

14:40 Financing Strategies for New Architecture Practices

24:57 The Importance of Specialisation in Architecture

30:24 Acquiring Clients and Leveraging Networks

35:14 Ian's Final Thoughts and Advice for Aspiring Practice Owners

38:11 Ian's Favorite Place: The Vibrancy of London

40:11 Closing Remarks and Future Episodes

Key Takeaways...

Overcoming Fear: The transition from employment to starting your own practice can be daunting. Ian's biggest fear was finding clients and ensuring a steady flow of work. His experience highlights the importance of confronting these fears and embracing the challenges of entrepreneurship.

Preparation and Planning: Ian underscores the importance of preparing a detailed business plan before launching. This plan serves as a roadmap, outlining your business's identity, target market, financial strategy, and more.

Learning and Adaptation: Both emphasise the importance of continuous learning and filling knowledge gaps, especially in areas not covered by traditional architectural education, such as business management.

Networking and Utilising Resources: Leveraging networking opportunities, reaching out to people within your existing network, and making use of governmental and regional business support schemes can offer valuable guidance and support.

Client Acquisition Strategies: Diverse strategies, including leveraging previous professional relationships, direct outreach, and engaging in conversations, as well as experimenting with online lead generation platforms, can help in acquiring clients.

The Value of Specialisation: Specialising in a particular niche, such as residential architecture, can differentiate your practice in a competitive market and help in attracting clients.

Financial Management: Understanding the financial aspects of running a business, from startup loans to cash flow management and the strategic use of savings, is crucial for sustainability.

The Courage to Start: The overarching advice from Ian is to 'go for it,' emphasising that the fear of failure should not deter aspiring entrepreneurs, as learning from failures is a part of the journey to success.

Links Mentioned In The Episode...

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

Maker’s Schedule, Manager’s Schedule

In The Next Episode...

Next time Jon chats with Ray Brown about foundational business education.

The Trouble With Time Management | 029

Thu, 16 May 2024 06:00:00 +0100

In this episode, Jon shares his own struggles with time management and offers insights into why many sole practitioners in architecture face similar challenges. He discusses the importance of realistic scheduling, delegation, and various techniques including default diaries, theming workdays, time blocking, and more to improve time management. Jon also reflects on the transitional benefit of commutes and explores methods like the Pomodoro technique and Parkinson's law to enhance productivity. The talk emphasises the uniqueness of everyone's work habits and the necessity of tailoring time management strategies to individual needs.

Episode Highlights...

00:00 Introduction

00:45 Diving Into Time Management Challenges

03:22 Reflecting on the Commute: A Hidden Benefit

05:50 Exploring Time Management Techniques

14:51 Personal Experiences and Adjustments

17:03 Top Recommendations for Effective Time Management

20:37 Wrapping Up and Looking Ahead

Key Takeaways...

Challenges in Time Management: It’s a common struggle for sole practitioners to managing their time effectively. We have a tendency to overestimate daily productivity whilst ‘wearing multiple hats’ in a small practice.

Reflecting on Workweek: Jon’s workweek has evolved from traditional working hours to a more flexible schedule that fits around family life. He emphasises the importance of transitions between work and home life.

Tactics for Time Management: There are various tactics for improving time management, such as creating a default week or diary, theming workdays, utilising time blocking, and the concept of the maker vs. manager schedule. Bear in mind that certain tactics just may not work for you.

Recommendations for Effective Time Management: Jon suggests setting realistic expectations, planning the day ahead with a short task list, and aligning tasks with personal energy levels and circadian rhythms.

Continuous Improvement: Jon emphasises the concept of continuous improvement in time management. You may need to try a few time management tactics and adjust your approach to suit your own needs.

Links Mentioned In The Episode...

Article on Time Blocking

Parkinson’s Law

Pomodoro Technique

TimeCrafting

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://www.architectsinstruction.com/

In The Next Episode...

Next time Jon chats with architectural designer Ian Knowles about starting your own architecture practice.

Transform Your Architecture Career Through Mentoring with Chris Simmons | 028

Thu, 09 May 2024 06:00:00 +0100

In this episode, host Jon discusses the importance of mentoring in the architecture industry with guest Chris Simmons, an architect, illustrator, and educator, and founder of Architects Instruction. They explore how mentoring can significantly impact career fulfillment, happiness, health, and financial well-being for architects. Chris shares his journey and insights on balancing a demanding career with personal life, leveraging his commute time for productivity, and the roots of his initiative to mentor the next generation of architects. The conversation also delves into the myths and realities of mentoring, offering actionable advice for both mentors and mentees to foster positive industry changes. Chris talks about the resilience and hope for architecture students entering the job market and the profound impact of mentorship on professional growth.

Today's Guest...

Chris Simmons is an Architect, Illustrator, and Educator. He’s an Associate Director at Squire & Partners and the founder of Architects Instruction. His mission is to create a generation of architects who are fulfilled by their careers; architects who are happy, healthy, and well paid.

Episode Highlights...

00:00 Unlocking Career Fulfillment in Architecture

00:55 Introducing Chris Simmons: Architect, Illustrator, and Educator

01:56 Chris Simmons on Balancing Career and Personal Life

04:06 The Power of Mentoring in Architecture

07:27 Debunking Mentoring Myths and Sharing Success Stories

15:34 The Impact of Positive Mentoring Experiences

30:12 Navigating the Architecture Industry: Challenges and Opportunities

33:18 Final Thoughts and How to Connect

Key Takeaways...

👉 Mentoring plays a crucial role in personal and professional development within the architecture industry. It provides guidance, support, and knowledge transfer, fostering growth and satisfaction in one's career.

👉 Utilising your time effectively, such as leveraging long commutes for productive work or personal development, can significantly contribute to balancing your personal and professional life.

👉 Mentoring does not need to be confined within a formal structure. It can occur naturally and informally, enriching learning experiences and professional relationships.

👉 The impact of positive mentoring experiences is profound, not just on mentees but also on mentors, who witness the growth and success of those they've guided.

👉 Engagement in social media and online platforms can enhance learning and networking opportunities within the architecture community, showing the power of sharing knowledge and experiences.

👉 Look beyond traditional mentoring setups to embrace more flexible, diverse, and inclusive approaches to getting support within the architecture profession.

Links Mentioned In The Episode...

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://www.archjobs.co.uk/

In The Next Episode...

Next time Jon chats about time management.

How To Write Great Architectural Job Ads with Aylin Round | 027

Thu, 02 May 2024 06:00:00 +0100

This episode features Aylin Round, founder of Arch Jobs. Aylin and Jon discuss the essential aspects of writing effective job ads to attract the best candidates for architecture practices. The conversation covers the differences between a job ad and a job description, the importance of clearly stating the role, benefits, and salary, and tips on advertising job vacancies effectively. Aylin emphasises the value of transparency, offering potential hires clear insights into job expectations and company culture. Additionally, they explore various platforms for job advertising, including specialised architectural job boards and the significance of a well-structured job ad. Aylin also shares personal insights and recommendations for practices to improve their hiring process.

Today's Guest...

Aylin Round is the founder and owner of ArchJobs, a dedicated online platform for advertising and applying to architectural roles across the UK. With extensive experience in the architectural sector, she has developed a profound understanding of the unique challenges faced by job seekers and businesses in this industry. She also offers personalised career coaching sessions to assist job seekers with their CVs, and portfolios. And provide guidance on structuring an effective job search strategy.

Episode Highlights...

00:00 Introduction: The Art of Crafting a Killer Job Ad

01:04 Meet the Expert: Aylin Round on Architectural Hiring

02:26 The Essence of a Great Job Ad vs. Job Description

03:22 Maximising Your Job Ad's Potential: Tips and Strategies

05:40 Where to Advertise Your Architectural Vacancy

12:31 The Do's and Don'ts of Job Ad Content

21:02 Crafting the Perfect Job Ad: A Step-by-Step Guide

23:44 Common Mistakes to Avoid in Job Ads

25:55 Final Thoughts and Expert Advice

28:59 Connecting with Aylin Round and Closing Remarks

Key Takeaways...

👉 The difference between a job ad and a job description: A job ad is about selling the opportunity and the benefits to potential candidates, whereas a job description is more detailed and focuses on job requirements and responsibilities.

👉 Importance of writing a compelling job ad: A well-crafted job ad can attract the right candidates, especially important for small practices that may not have the budget for recruitment agencies.

👉 Where to advertise: Utilise your own website, social media, architectural job boards, and your professional network to advertise vacancies. Consider the target audience when choosing where to post your job ad.

👉 Content details crucial to job seekers: Include job title, location, company information, responsibilities, software abilities, salary (avoid saying 'competitive'), benefits (like hybrid or flexible working), and clear application instructions.

👉 Common mistakes to avoid: Do not underestimate the effort it takes to apply for a job. Simplify the application process, be transparent about salaries, and avoid asking for salary expectations during the application stage.

👉 Effective job ad structure: Start with practice name, job title, and location. Provide a concise company overview, role details, requirements (limit bullet points), salary/benefits info, and application instructions.

👉 Encourage diversity and give applicants a chance to learn: Limit the requirements to what's essential and be open to training candidates, fostering a culture of learning and growth within the practice.

Links Mentioned In The Episode...

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://jacksonscrs.co.uk/

In The Next Episode...

Next time Jon is joined by Architect Chris Simmons to discuss the benefits of mentoring.

Getting Paid On Time & Recovering Debts with Ronda Jackson | 026

Thu, 25 Apr 2024 06:00:00 +0100

In this episode, host Jon and guest Ronda Jackson explore effective strategies for handling bad debtors and ensuring timely payments in the architecture industry. They offer advice on how to prevent bad debts by knowing your client and conducting due diligence upfront, including using a new customer onboarding form, running credit checks, and regularly updating customer financial reviews. Ronda emphasises the importance of maintaining open and friendly communication, utilising reminders and direct communication for overdue invoices, and considering legal steps like charging interest, sending a letter before action, or moving to small claims court if necessary. Ronda also describes the role and operation of debt recovery agencies, including their no-win, no-fee model.

Today's Guest...

Ronda Jackson is passionate about helping you collect all money owed to you or your business. As the Director of Jacksons Credit Recovery Services, Ronda is a qualified credit manager and experienced negotiator. She helps business owners resolve conflicts and maintain a positive working relationship with their debtors to achieve the result we all want - your debtor paying you what they owe.

Episode Highlights...

00:00 Introduction

01:31 Who are Ronnie and Reggie?

03:14 Strategies for Getting Paid on Time

03:41 Preventive Measures Against Bad Debt

06:20 Steps to Take When an Invoice Becomes Overdue

08:55 Escalating Debt Recovery Efforts

12:44 Navigating the Small Claims Court

18:39 The Role of Debt Recovery Agencies

21:00 Final Thoughts and Advice

22:59 A Personal Favorite: Travel and Places

24:36 Closing Remarks and Contact Information

Key Takeaways...

👉 Importance of Due Diligence: Ronda emphasises the importance of knowing who you are dealing with, understanding their legal identity, and collecting all necessary contact details upfront to prevent bad debts.

👉 Communication is Key: Keeping communication open and friendly with clients, checking in regularly, and establishing multiple streams of communication can help in early detection of payment issues.

👉 Taking Preventive Measures: Conducting credit checks, looking at company accounts, and being proactive in preventing bad debtors can save time and effort in the long run.

👉 Escalating Debt Recovery Efforts: Steps such as sending reminder emails, making polite reminder phone calls, considering legal actions like letters before action, and proceeding to court if necessary can be effective in recovering debts.

👉 Working with Debt Recovery Agencies: Understanding how debt recovery agencies work, the no win no fee structure, and the importance of transparent pricing can be helpful when considering external assistance for debt recovery.

👉 Persistence and Principled Approach: Ronda highlighted the importance of persistence in debt recovery efforts, taking a principled stance on getting paid for the work done, and not being afraid to escalate actions if necessary.

👉 Navigating Legal Processes: Understanding the process of the small claims court, the responses expected from defendants, and the timelines involved can help in navigating legal avenues for debt recovery.

Links Mentioned In The Episode...

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time Jon chats with Aylin Round about how to write a great job ad.

Lead Generation Explained (Myths, Mistakes, & Tactics) | 025

Thu, 18 Apr 2024 06:00:00 +0100

In this episode, Jon offers a deep dive into lead generation strategies for small to solo architecture practice owners. Jon highlights the significance of lead generation in avoiding the feast and famine cycle common to many businesses, emphasising the importance of both inbound and outbound leads. He busts common myths surrounding lead generation and outlines various misconceptions, such as the overreliance on social media for leads. The episode provides practical advice on generating outbound leads, including understanding the difference between cold, warm, and hot leads, utilising a strategy that aligns with business goals, and avoiding common mistakes like failing to schedule lead generation time. Jon shares tactics tailored to different types of leads and stresses the importance of conversations in converting leads to customers.

Episode Highlights...

00:00 Introduction to Lead Generation

00:46 Understanding Lead Generation Basics

02:17 Debunking Common Myths About Lead Generation

02:52 Inbound vs. Outbound Leads: What You Need to Know

05:56 Strategies for Generating Outbound Leads

06:43 Identifying and Nurturing Different Types of Leads

08:14 Common Mistakes in Lead Generation and How to Avoid Them

14:54 Effective Tactics for Engaging Hot and Cold Leads

21:54 Concluding Thoughts and Next Episode Teaser

Key Takeaways...

👉 Importance of Lead Generation: Lead generation is essential for maintaining a consistent stream of potential clients and to avoid cycles of feast and famine.

👉 Inbound vs. Outbound Leads: Inbound leads come to you passively and you have little control over their quality and frequency. Outbound leads require proactive outreach by you or your team but can lead to more consistent lead generation.

👉 Lead Nurturing: Recognise and nurture leads based on their level of familiarity with you and their readiness to become paying customers (cold, warm, and hot leads).

👉 Avoid Common Mistakes: Like focusing only on cold leads, not scheduling time for lead generation, and being reactive instead of proactive.

👉 Lead Tracking and Follow-Up: Track leads and follow up with them. Use a CRM system or a simple method like a spreadsheet to manage and nurture leads effectively.

👉 Have a strategy: Develop a lead generation strategy aligned with your business goals. Use the right tactics to attract and nurture cold leads, and convert hot leads into customers.

👉 Use The Right Tactics: Implementing tactics like creating valuable content for cold leads and engaging in high-touch, proactive outreach for hot leads to convert leads into customers.

👉 Conversations Lead to Conversions: Invite your leads into conversation with you to understand their needs, intent, and move them towards becoming customers.

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time Jon chats with Ronda Jackson about getting paid on time and recovering debts.

Location Independence and Digital Nomadism with Sara Kolata | 024

Thu, 11 Apr 2024 06:00:00 +0100

In this episode of the Architecture Business Club podcast, host Jon explores how architects can pursue a location-independent lifestyle and build a career that incorporates their passion for travel. Guest Sara Kolata, an architect turned digital transformation expert, shares her transition from traditional architecture practice to embracing digital nomadism and online business. Sara discusses her mission to improve the financial well-being of architects, her journey across various countries, the challenges and learnings from living a nomadic lifestyle, and how she eventually found a balance that suits her personal and professional life. She underscores the importance of continuous learning, aligning work with one’s essence, and the invaluable insights gained from travelling. Sara encourages architects to explore digital nomadism and various pathways to incorporate travel into their careers without being confined to traditional roles, along with practical advice on handling taxes and choosing destinations conducive to architectural professionals.

Today's Guest...

Sara Kolata is an architect and a digital transformation expert. Her mission is to raise the financial well-being of architects. She is a host of Architecture Talk: Tank, a show that serves as a platform for industry specialists to talk about business, marketing, and profitability in Architecture. Sara helps architecture professionals develop online businesses and create online courses. She also works as a business developer for medium to large-size architecture firms, helping them manage their finances and implement better client attraction strategies.

Episode Highlights...

00:00 Introduction: The Journey from Architecture to Digital Nomadism

00:59 Meet Sara Kolata: Architect Turned Digital Transformation Expert

01:46 Skydiving: A Metaphor for Freedom and Overcoming Fears

03:55 The Shift to Location Independence and Online Business

12:45 The Challenges and Realities of Being a Digital Nomad

18:33 Aligning Work with Lifestyle: The Digital Nomad's Dilemma

23:21 Exploring Location Independence in Architecture

23:56 Navigating Taxes as a Digital Nomad

24:08 The Blueprint for Architects: Business and Travel

24:34 Tax Strategies for Globetrotting Professionals

27:11 Choosing the Right Destinations for Architecture Enthusiasts

30:18 The Impact of Travel on Architectural Practice

31:54 Embracing the Digital Nomad Lifestyle in Architecture

40:17 Continuous Learning: The Key to a Fulfilling Career

43:33 Concluding Thoughts and Future Plans

Key Takeaways...

👉 Pursue Your Passion: Sara emphasises the importance of aligning one's career with personal passions, such as her transition from traditional architecture to digital nomadism to focus on her love for travel and independence.

👉 Embracing Digital Transformation: The digital realm offers architects and related professionals new avenues for career development and business growth, as demonstrated by Sara's ventures into online business, online course creation, and her role at DisruptMag.

👉 The Reality of Digital Nomadism: While the lifestyle may seem glamorous on social media, Sara shares the practical challenges and logistics involved, from dealing with time zones to managing work in different locations.

👉 Leveraging Continuous Learning: Continuous personal and professional development is vital for adapting to changing circumstances and seizing new opportunities, as highlighted by Sara's continuous engagement in learning.

👉 Navigating Location Independence: There are various paths to achieving location independence in architecture, not limited to traditional practice. Sara's journey underscores the importance of aligning work with lifestyle goals for sustainable success.

👉 Importance of a Global Perspective: Travel and exposure to different cultures enrich your perspective, fostering creativity and innovation in your architectural work.

👉 Tax Considerations for Nomads: Sara advises on the practicalities of managing taxes as a digital nomad, emphasising the importance of understanding tax obligations in one's home country and places of travel.

👉 Career Flexibility and Identity: Emphasising the value of unique experiences and personal growth over traditional career paths, Sara encourages architects to live their dreams and design their unique career paths.

Links Mentioned In The Episode...

https://disruptmag.com/

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

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👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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In The Next Episode...

Next time Jon chats about generating leads for your architecture business.

Money Matters: Knowing Your Numbers with Mahmood Reza | 023

Thu, 04 Apr 2024 06:00:00 +0100

In this episode, host Jon interviews Mahmood Reza, a business finance expert, tax advisor, and author of 'I Hate Numbers.' This discussion focuses on the importance for architects, especially those running solo or small practices, to understand their financial numbers for business growth, tax savings, and overall financial health. Mahmood emphasises the significance of planning, recognising money's role in achieving business goals, and overcoming financial stress. They explore the 'Plan It, Do It, Profit' concept which outlines the journey from planning to profitability. Mahmood also shares insights on money mindset, the impact of personal background on financial decisions, and the importance of record keeping for informed business decisions. Additionally, advice on profit margins, managing taxes, and utilising bookkeeping software for financial management is provided. The episode concludes with personal anecdotes and the relevance of having a healthy relationship with money to foster a successful architecture practice.

Today's Guest...

Mahmood Reza is a business finance fixer, tax advisor, and author of I Hate Numbers. He has helped thousands of sole traders, business owners, artists, creatives, and social enterprises have businesses, not hobbies, make money, save tax, improve their money mindsets, and reduce their financial stress and anxiety. Mahmood believes that once you understand what your numbers are, where they come from, and what they mean, you can use them to make better decisions and ultimately make (or keep) more money.

Episode Highlights...

00:00 Unlocking Financial Freedom in Architecture

00:45 Introducing the Money Matters Expert

01:17 The Power of Understanding Your Numbers

03:51 A Deep Dive into Money Mindset

08:11 The Blueprint to Profit: Plan It, Do It, Profit

11:35 Setting Realistic Profit Margins for Small Businesses

19:06 The Importance of Record Keeping and Tax Planning

26:06 Final Thoughts and Advice from Mahmood

28:06 Mahmood's Favourite Place

29:24 Wrapping Up and Looking Ahead

Key Takeaways...

👉 Understanding Your Numbers is Crucial: Mahmood emphasises the importance of knowing your business numbers – including expenses, revenues, and profits – to make informed decisions, improve financial health, and ensure sustainable growth.

👉 Changing Your Money Mindset: Your background and attitude towards money can significantly impact your business finances. Changing a negative or fearful mindset about money to a more positive and proactive one can lead to better financial management and success.

👉 The Impact of Planning and Action: The concept of "Plan It, Do It, Profit" introduced by Mahmood outlines the importance of planning, taking action according to the plan, and focusing on profitable outcomes. This process encourages business owners to have clear goals and a path to achieving them.

👉 Financial Targets: Achieving profitability is a gradual process that comes from understanding and managing business finances effectively.

👉 The Importance of Record Keeping: Accurate and consistent record-keeping is vital for understanding the financial state of a business, making informed decisions, and staying compliant with tax obligations.

👉 Investing in Financial Management Tools: Investing in cloud-based bookkeeping software can simplify financial management, improve efficiency, and reduce stress related to finances.

👉 Dealing with Taxes: Preparing for tax obligations by setting aside a portion of income and understanding the impact of different taxes on a business is crucial for financial health and compliance.

👉 Personal Fulfillment and Financial Goals: Whilst financial success is important, aligning business goals with personal fulfillment, freedom, and flexibility is equally vital.

Links Mentioned In The Episode...

Mahmood’s Website > https://www.ihatenumbers.co.uk/

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time, Jon chats with Architect Sara Kolata about how you can craft a location-independent architecture business.

Email Newsletters: The Underrated Marketing Tool with Nikita Morell | 022

Thu, 28 Mar 2024 06:00:00 +0100

In this episode of Architecture Business Club, host Jon discusses the importance and effectiveness of email newsletters for solo and small firm architecture practice owners with Nikita Morell, a copywriter who specialises in the architecture industry. They explore how newsletters can create a direct and personal connection with the audience, bypassing social media algorithms, and emphasise consistency and personalization over visual design. Nikita shares insights on crafting engaging content, segmenting the audience for tailored messaging, and strategies for building an email list. And shares tips for writing newsletters that resonate with readers. Will you try using an email newsletter to build relationships, credibility, and likability with your clients?

Today's Guest...

Nikita Morell is a copywriter for architecture professionals. She is also the founder of Architects WordShop: an online shop dedicated to helping architects with their words. Nikita specialises in helping architecture practices and sole practitioners around the world with their website messaging and uncovering their ‘X factor’ (the one thing that makes them different from every other firm) — so they can get a steady stream of ridiculously good projects. She analysed 663 architecture websites (you can see the results on her website) and is recognised for her unboring email newsletter and slightly controversial LinkedIn posts.

Episode Highlights...

00:00 Introduction: The Power of Email Newsletters

00:56 Meet Nikita Morell: The Architect's Copywriter

03:17 The Underrated Marketing Tool: Email Newsletters

05:43 Designing Your Email Newsletter: Aesthetics vs. Content

07:41 Crafting the Perfect Email Newsletter

18:46 Building and Segmenting Your Email List

22:15 Final Thoughts and A Personal Favorite Place

Key Takeaways...

👉 Email newsletters are an underrated marketing tool in the architecture industry. They allow architecture professionals to stay top of mind with clients and have a direct, personalised conversation with them.

👉 Email newsletters do not have to look visually stunning. Plain text emails can be just as effective in delivering the message. Focus on the content and writing style to create a genuine, conversational tone.

👉 Before writing an email newsletter, consider the value it will provide to your ideal clients and your business. Personalise the content to connect with different segments of your audience and avoid generic, boring newsletters.

👉 Use lead magnets on your website to attract subscribers. Segment your email list based on different client types to personalise the content and improve engagement.

👉 Consistency is key in email newsletters, but focus on quality over quantity. Regular newsletters help build trust, credibility, and likability with your audience.

👉 Personalise the newsletters by writing directly to the audience and prompting replies with questions. Keep the tone conversational and relatable to humanise the communication.

👉 Nikita encourages architects to give email newsletters a try and emphasises the enjoyment and personal connection they can bring.

👇 Links Mentioned In The Episode...

To get Nikita's hilarious emails full of FREE copywriting tips & templates go to www.nikitamorell.com/newsletter

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time, Jon chats with business finance fixer Mahmood Reza about money, and getting to grips with your numbers.

What's Next For Architecture Business Club? | 021

Thu, 21 Mar 2024 06:00:00 +0100

In this episode, Jon announces exciting developments for the Architecture Business Club, aiming to extend its value beyond just being a podcast. The club, intended for solo and small firm architecture practice owners, is about to introduce several new offerings to foster a community within the architecture industry. Key announcements include the launch of a new website for enhanced accessibility to resources, the release of a free 'Architecture Business Blueprint' for business growth, and plans for an interactive community platform that may feature discussion groups, webinars, Q&A sessions, and in-person events. Additionally, Jon introduces the Architecture Mastermind Group for peer support and accountability, and one-to-one coaching, mentoring, and consulting services for personalised business guidance. This episode emphasises the club's vision of being more than a podcast by providing a holistic support system for architects, architectural technologists, and designers.

Episode Highlights...

00:00 Welcome to Architecture Business Club!

03:11 Introducing the New Architecture Business Club Website

05:13 Unveiling the Architecture Business Blueprint

08:21 Building a Community Beyond the Podcast

12:16 Exploring Mastermind Groups and One-to-One Coaching

15:10 Wrapping Up and Looking Forward

Key Takeaways...

👉 Expansion Plans: Jon is enthusiastic about expanding the Architecture Business Club beyond just being a podcast. He aims to create a community where architecture professionals can come together, socialise, share knowledge, and support each other.

👉 New Website Launch: A new website for the Architecture Business Club has been launched to provide a central hub for resources, podcasts, and updates. Jon encourages feedback and engagement from the audience to improve the website further.

👉 Architecture Business Blueprint: Jon has prepared a comprehensive document called the Architecture Business Blueprint, aimed at helping architecture professionals build and grow their businesses. The blueprint is offered as a free resource on the website.

👉 Focus on Community Building: Community plays a crucial role in Jon's vision for the Architecture Business Club. He emphasises the importance of creating a club-like atmosphere where professionals can connect, learn, and support each other.

👉 Mastermind Groups and Coaching: Jon highlights the value of mastermind groups for achieving business goals and offers opportunities for one-to-one coaching, mentoring, and consulting to support professionals in their business endeavors.

👉 Future Plans: Jon is dedicated to focusing entirely on the Architecture Business Club and supporting others in the architecture industry. He is committed to providing you with valuable content.

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

https://architecturebusinessclub.com

👇 Check out our new website at…

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time Jon chats with Nikita Morell about email newsletters, an underrated marketing tool.

Grade-G Student To Grade-A Architecture with Ian Shirvell | 020

Thu, 14 Mar 2024 06:00:00 +0100

In the episode, host Jon interviews Ian Shirvell, a Chartered Architectural Technologist and the founder of Ora Design Architecture. Ian shares his journey from a G-grade high school student to a successful sole practitioner in architecture. Ian discusses how he started his career as a carpenter's apprentice, then moved into architectural technology after stints at a building surveyors, a timber frame company, and two prestigious RIBA registered practices. He chats about the influence his family had on his career choices. Ian discusses his difficulties at school due to undiagnosed dyslexia, his journey through the recession, and his subsequent freelance opportunities during the COVID-19 pandemic.

Today's Guest...

Ian Shirvell is a Chartered Architectural Technologist and is passionate about all aspects of architecture and construction. He comes from a family of property developers and his career spans over 20 years. Starting as an apprenticeship served Carpenter, he studied Architectural Technology at Oxford and developed his architectural expertise during his time at two prestigious RIBA registered practices. Throughout his career, Ian has worked on a broad range of projects including Residential, Healthcare, Churches, and Education including a new leading Independent School and renowned Oxford University buildings.

Episode Highlights...

00:00 Introduction and Welcome

00:45 Ian's Unconventional Journey into Architecture

01:39 Ian's Early Interest in Architecture and DIY

03:35 Ian's Struggles in School and Overcoming Dyslexia

07:30 Ian's Journey from Carpentry to Architecture

10:48 The Importance of Learning and Adapting in Architecture

19:20 Ian's Transition to Freelancing and Starting His Own Practice

23:17 Challenges and Successes in Running an Architecture Business

26:42 Ian's Favorite Places and Closing Remarks

Key Takeaways...

👉 Overcoming Challenges: Ian's story from being a high school student with low grades to becoming a successful chartered architectural technologist highlights the importance of persistence and determination in overcoming obstacles.

👉 Adapting Learning Styles: Ian discussed how his undiagnosed dyslexia influenced his learning and how he found his unique way of understanding and grasping concepts, emphasizing the importance of adapting learning styles to succeed.

👉 Career Transition: Ian's unconventional career journey from carpentry to architecture showcases the value of diverse experiences and skill sets in shaping a successful career path.

👉 Professional Growth: Ian's progression from working as a freelancer to starting his own practice demonstrates the significance of continuous learning, adaptability, and seizing opportunities for professional growth.

👉 Client-Centric Approach: Ian's experience with challenging projects underscored the importance of client relationships, providing value through expertise, and delivering high-quality work to build a successful architecture business.

👉 Strategic Career Choices: Ian emphasised the strategic importance of choosing the right firms, gaining diverse experiences, and continuously improving skills to stand out in a competitive industry.

👉 Passion for Innovation: Ian's enthusiasm for exploring new technologies and project types reflects the value of innovation, curiosity, and a passion for learning in driving business success.

Links Mentioned In The Episode...

Ian’s Website > https://www.oradesign.co.uk/

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time, Jon shares exciting plans for Architecture Business Club beyond the podcast and will be sharing an incredible resource with you.

Being More Visible and Authentic with Fifi Mason | 019

Thu, 07 Mar 2024 06:00:00 +0100

In this episode, host Jon is joined by personal brand and visibility coach Fifi Mason. They discuss how to be more visible and authentic when running your architecture business. Fifi shares strategies to overcome self-silencing, an internal barrier that prevents individuals from expressing their thoughts or ideas due to fear of perceived consequences. Fifi also highlights the importance of being seen for business owners, especially on social media platforms, and provides practical tips for posting on these platforms. In the episode, they also have a light-hearted conversation about their shared love for dogs.

Today's Guest...

Fifi Mason is a Personal Brand & Visibility Coach, and her mission and purpose is to help individuals with quieter voices show up authentically, amplify their impact and create the change they wish to see in the world. To find out what’s holding you back from showing up as the face of your business – visit fifimason.com and take Fifi’s Self-Silencing Quiz.

Episode Highlights...

00:00 Introduction to Visibility in Business

00:50 Getting to Know Fifi Mason

01:18 A Shared Love for Dogs

02:27 Understanding Visibility in Business

04:46 Common Visibility Mistakes in Business

08:17 Overcoming Self Silencing

10:57 The Journey to Visibility

13:37 Tips to Overcome Self Silencing

20:00 Social Media Visibility Tips

29:20 Fifi's Favorite Place

30:22 Connecting with Fifi Mason

30:50 Closing Remarks and Preview of Next Episode

Key Takeaways...

👉 Visibility in Business: It’s important to be seen and heard, especially online, in order to reach the right people and build meaningful connections.

👉 Overcoming Self Silencing: The holding back from sharing thoughts, ideas, and opinions due to fear of the perceived consequences. Strive to break free from these self-imposed barriers and find the confidence to express yourself.

👉 Common Visibility Mistakes: Such as hiding behind a logo and not showing your personality. Be authentic and differentiate yourself to really connect with other people.

👉 Social Media Visibility: Share your unique approaches, personal stories, and testimonials in order to connect with the audience and build know, like, and trust.

👉 Take Small Steps Towards Visibility: Start with sharing personal content with close friends and family, and gradually expanding to a wider audience. Find the right balance between sharing personal stories and maintaining professionalism.

👉 Find Your Community: Find and engage with a community of like-minded individuals, whether through existing groups or creating one's own community. This helps you build connections and find an audience receptive to your ideas and opinions.

👉 The Power of Stories: Stories are an effective way to connect with people on social media. Sharing stories that show vulnerability and personal growth can help in building deeper connections and resonating with your audience.

👉 Hope and Possibility: It’s possible to overcome your shyness, introversion, and the fear of being visible. Gradually step out of your comfort zone and gain a sense of freedom and enjoyment that comes with being visible and authentically you.

Links Mentioned In The Episode...

Connect with Fifi and take her Self-Silencing Quiz >>> https://fifimason.com/connect

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time Jon is joined by Architectural Technologist Ian Shirvell to discuss his unconventional career journey into architecture.

The Power Of Mastermind Groups with Chris Ducker | 018

Thu, 29 Feb 2024 06:00:00 +0100

Jon interviews entrepreneur Chris Ducker about the power of mastermind groups and how they can bolster your business. They discuss the two different types of masterminds; peer-led and leader-led, and the benefits and misconceptions about both. Chris shares his experiences, highlighting the importance of surrounding yourself with the right people and self-education. He emphasises the vital role of the leader in leader-led masterminds. Chris also shares a bit about his background, including his love for sketching, which was inspired by his father's profession as an architect.

Today's Guest...

Chris Ducker is a serial entrepreneur and author of the bestselling books, Virtual Freedom and more recently, Rise of the Youpreneur. Based in Cambridge, England, Chris owns and operates several businesses, including the VA recruiting hub, VirtualStaffFinder.com, and the personal brand enterprise education company Youpreneur.com. He is regarded as one of the top experts in the world on the subjects of remote team building and scaling an expert business. Since 2008, Chris has been a trusted international business mentor, keynote speaker, and podcaster, and currently spends most of his time working with successful entrepreneurs, as well as investing in and advising startup companies. His work is regularly published on ChrisDucker.com and he can be followed on Instagram and LinkedIn.

Episode Highlights...

00:00 Introduction to Mastermind Groups

00:47 Meet Chris Ducker: Expert Business Mentor & Entrepreneur

01:44 Chris's Personal Journey and Love for Sketching

07:59 The Power of Mastermind Groups

10:59 Benefits and Misconceptions of Mastermind Groups

11:33 Types of Mastermind Groups

13:23 Chris's Personal Experiences with Mastermind Groups

22:08 Choosing the Right Mastermind Group

24:38 Final Thoughts and Advice

30:39 Closing Remarks and Contact Information

Key Takeaways...

👉 Mastermind groups present a platform for validating business ideas and achieving goals. They can be peer-to-peer groups or a leader-led group run by someone more advanced in their business journey, providing guidance and advice to others.

👉 Success in business doesn't occur by mere participation in groups such as masterminds, it requires actual action. Entrepreneurs must not only participate in discussions but also implement the strategies and advice offered.

👉 The choice of mastermind group must align with an entrepreneur's business stage. An advanced group might feel overwhelming and an overly beginner group may not provide enough growth potential.

👉 Continuous education is a must for staying ahead in business. This could be achieved through podcasts, books, and mastermind group discussions.

Links Mentioned In The Episode...

Chris Ducker's Website - https://www.chrisducker.com

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time Jon chats with visibility coach Fifi Mason about how you can start showing up and be more visible in what you do.

Ten Lessons (From Ten Years) As A Sole Practitioner | 017

Thu, 22 Feb 2024 06:00:00 +0100

In this episode, Jon shares 10 key lessons from his decade-long experience as a sole practitioner in architecture. He talks about the importance of learning from mistakes, understanding your financial state even if you're not motivated by money, delegating tasks, and building an emergency fund in your business. He also emphasises the need to make progress over perfection, continuing to find joy in your business, and connecting with others to avoid feeling alone in your journey. Jon encourages you to learn from his mistakes so you can build a profitable future-proof architecture business.

Episode Highlights...

00:00 Introduction and Welcome

00:47 10 Years of Experience: The Journey Begins

01:23 The Reality of Being a Sole Practitioner

01:56 Learning from Mistakes: The Hard Truths

03:00 The Importance of Money in Business

04:46 The Gap in Architectural Education

06:52 The Power of Differentiation in Architecture

08:24 The Impact of Relocation on Business

10:43 Dealing with Unexpected Crises

12:11 The Perils of Perfectionism

13:18 The Struggle of Doing Everything Yourself

17:11 The Loneliness of Running Your Own Business

19:10 Conclusion and Final Thoughts

Key Takeaways...

👉 Learn from your mistakes, fail fast, and move on.

👉 Don't neglect your understanding of money and financial management, even if you're not primarily motivated by money.

👉 Running a successful architecture business requires more than just being a great architect or designer, it requires developing business skills and knowledge.

👉 Educate your customers about the value you offer and how you work.

👉 Look for ways to diversify your income so you're not solely reliant on referrals.

👉 Build an emergency fund in your business to prepare for unexpected crises.

👉 Focus on making progress rather than pursuing perfection in your business.

👉 Delegate tasks that don't align with your strengths and priorities.

👉 Take the initiative to seek support and connection with others in your field.

👉 Your architecture business journey doesn't have to be lonely, find your tribe and create connections.

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

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👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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In The Next Episode...

Next time Jon chats about the power of mastermind groups with expert business mentor Chris Ducker.

Embracing Your Neurodivergent Quirks with Mike Cole | 016

Thu, 15 Feb 2024 06:00:00 +0100

In this episode of Architecture Business Club, host Jon speaks with Mike Cole, an IFC-accredited coach and qualified accountant, about embracing neurodiversity in your architecture business. Mike discusses his experience with dyslexia and the strengths it has brought to his work, such as problem-solving and big-picture thinking. He shares his journey of self-acceptance and encourages listeners to lean into their uniqueness and find the most efficient ways for them to work. He also highlights the importance of understanding oneself, both strengths and weaknesses, to build a profitable future-proof architecture business. Mike has also created a quiz to help you discover what's holding you back in your businesses and career.

Today's Guest...

Mike Cole is an ICF-accredited coach and qualified accountant with a wealth of business experience from leading multinational teams in £multi-billion corporates to supporting solopreneurs to develop their unique, profitable businesses. Mike combines skillful coaching, and extensive business experience to guide busy people, who are overflowing with ideas, along their unique path to success. He creates calm, collaborative spaces that unblock thinking, generate rapid insight, and result in actionable steps.

Episode Highlights...

00:00 Introduction to Neurodiversity

00:55 Guest Introduction: Mike Cole

03:19 Understanding Neurodivergence

04:23 Mike's Personal Journey with Dyslexia

06:09 Overcoming Challenges in the Workplace

13:26 Transitioning to Small Business Ownership

15:18 The Difference Between Coaching and Mentoring

16:45 Building a Business Around Your Strengths

19:25 Understanding and Embracing Your Unique Strengths

20:23 The Coin Analogy: Embracing Both Sides of Your Personality

22:19 The Power of Big-Picture Thinking and Trust

25:08 The Impact of Diagnosis and Self-Understanding

27:50 Leaning into Your Specialness: Final Thoughts and Encouragement

31:44 Connecting with Mike and Final Remarks

Key Takeaways...

👉 Embrace your quirks or your neurodivergent attributes. Whether in business or life, try to understand and lean into your unique traits and strengths, even if they may deviate from the 'norm'. This promotes authenticity and usually leads to better results in one's work.

👉 Take time to understand the best working methods for you. By analysing and adjusting the way you work you can leverage your strengths, and boost efficiency.

👉 Everyone has strengths and weaknesses. Find peace with your weaknesses and focus on maximising your strengths. Your strengths are what make you valuable to others.

👉 Consider problems from different perspectives. Different people understand and solve problems in unique ways due to their varied experiences, skills, and thought processes. Embracing this diversity of thought can lead to innovative solutions.

Links Mentioned In The Episode...

Mike’s Quiz - https://www.milico.uk/quiz

Mike’s LinkedIn - https://www.linkedin.com/in/thismikecole/

Mike’s Instagram - @thismikecole

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

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👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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In The Next Episode...

Next time, host Jon shares stories and lessons learned during the past decade as a sole practitioner in architecture.

Reduce Your Risk Designing Roofs With James Talman | 015

Thu, 08 Feb 2024 06:00:00 +0100

In this episode, Jon hosts Architecture Business Club with guest James Talman, CEO of the National Federation of Roofing Contractors and Competent Roofer. They delve into the intricacies of roofing in architectural designs and how architects can minimise risks to ensure that their next roof is designed and built properly. James also shares important information about the NFRC's crucial role in enhancing technical excellence in roofing, elevating industry standards, and offering free resources. The discussion further explores the Building Safety Act and how the industry is preparing to implement it to ensure safety and professionalism.

Today's Guest...

James Talman is the CEO of the National Federation of Roofing Contractors (NFRC) and CompetentRoofer. Since 2016, James has led a transformation focused on enhancing technical excellence in roofing and elevating industry standards. He's played a key role in partnerships, including CITB's RoofCERT accreditation programme, and represents the NFRC globally, fostering connections with roofing bodies in China, Germany, USA, and Canada. James, a board member of Build UK, balances his professional life with a passion for sports and the outdoors.

Episode Highlights...

00:53 Introduction to the Guest - James Talman

01:39 Personal Interests and Hobbies

03:23 Understanding the National Federation of Roofing Contractors (NFRC)

06:29 Benefits of Working with NFRC Registered Contractors

08:41 Understanding the Competent Roofer Scheme

10:27 How NFRC Can Assist Architecture Practices

15:32 Reducing Risks and Ensuring Compliance

20:09 Understanding the Building Safety Act

24:49 Career Opportunities in Roofing

26:16 Personal Travel Experiences

27:34 Connecting with NFRC Online

28:31 Conclusion and Preview of Next Episode

Key Takeaways...

👉 The National Federation of Roofing Contractors (NFRC) is a membership organisation that provides support and resources for contractors, manufacturers, and service providers in the roofing industry.

👉 The NFRC offers a Competent Roofer scheme, which allows roofing contractors to self-certify their work to building regulations, eliminating the need for separate building control inspections.

👉 NFRC registered contractors undergo rigorous inspections and audits to ensure their commercial probity, office procedures, and health and safety standards meet industry standards.

👉 Working with NFRC registered contractors provides advantages such as independent inspections, comprehensive guarantees, compliance with data provision, and recourse in case of any issues.

👉 The NFRC has connections with suppliers and manufacturers in the roofing industry and can assist in finding specialist roofing contractors for specific projects, such as heritage buildings.

👉 The NFRC provides resources on its website, including essential safety information, guidance bulletins, and books on various types of roofing.

👉 The NFRC is actively involved in the development of the roofing industry, including implementing mandatory technical competencies and promoting careers in roofing.

👉 The Building Safety Act has introduced legislation and frameworks for competency in the construction industry, including roofing, to ensure safety standards are met.

👉 The NFRC is available to provide support, advice, and guidance to architects and other professionals involved in roofing projects.

Links Mentioned In The Episode...

NFRC’s Website > https://www.nfrc.co.uk/

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

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👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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In The Next Episode...

Next time Jon chats with business coach Mike Cole about embracing your neurodivergent quirks.

Breaking Free From The Nine To Five with Anna Lundberg | 014

Thu, 01 Feb 2024 06:00:00 +0100

In this episode, host Jon is joined by Anna Lundberg, founder of One Step Outside who helps professionals break free from a traditional 9-5 job to find a more meaningful definition of success. They discuss the challenges of transitioning from employee to business owner, the importance of building a personal brand, the need for work-life integration versus balance, and the potential for future-proofing the business. Anna also shares her five-pillar business framework and how it helps solo and small-firm architecture practice owners navigate their business journey. She further explores alternative business models, moving past one-to-one client services. They also touch upon travel experiences and their relevance in expanding horizons and sparking curiosity.

Today's Guest...

Anna Lundberg is all about crafting careers and businesses that don't just focus on traditional success measures, but take a more balanced approach. Founder of One Step Outside®, she is on a mission to help experienced professionals break free from the 9 to 5 and pursue a more meaningful definition of success. She is the host of the Reimagining Success® podcast and the author of several books. And she's juggling all this while raising two little kiddos down in sunny Dorset.

Episode Highlights...

00:00 Introduction and Podcast Overview

00:56 Guest Introduction: Anna Lundberg

01:42 Anna's Journey: Leaving Corporate World

02:02 Anna's South America Adventure

02:39 The Impact of Travel on Career Decisions

05:11 The Five Pillars Framework Overview

06:39 Pillar One: Defining Your Version of Success

10:05 Pillar Two: Cultivating Confidence and Resilience

14:27 Pillar Three: Developing the Right Business Model

18:32 Exploring Alternative Business Models

21:53 Exploring Creative Solutions in Business

22:22 Understanding Client Needs and Preferences

23:11 Exploring Different Business Models

24:10 Building Trust and Progression in Business

26:19 Pillar Four: The Importance of Personal Branding

30:38 Pillar Five: Work-Life Integration

34:06 Recommendations for Starting or Improving a Business

37:45 The Role of Travel and Location in Personal Fulfillment

40:58 Connecting with Anna Lundberg Online

41:57 Preview of the Next Episode and Closing Remarks

Key Takeaways...

👉 Importance of Self-Awareness - Understanding one's own strengths, preferences, personality, and life situation is crucial before starting or revamping a business.

👉 Redefining Success - Anna encourages not to limit the definition of success to monetary outcomes. Instead, she suggests it should include aspects such as freedom, flexibility, and fulfillment.

👉 Cultivating Resilience and Confidence - Building resilience and confidence is essential in managing the ups and downs that come with running a business.

👉 Diversifying Business Models - Not to be limited by traditional business models, and consider alternatives such as paid resources, teaching, mentoring, and upselling other services.

👉 The Value of Personal Branding - Creating a personal brand can help differentiate a business and establish a stronger connection with clients.

👉 Work-Life Integration, not Balance - Anna argues for the idea of work-life integration, suggesting that it's about finding a way for work and personal life to harmoniously co-exist.

👉 Importance of Progression - Offering entry-level services or products can help bring clients into your world and possibly upsell them to premium services later.

👉 Taking Small Steps towards Big Goals - Ambitious goals can be made more achievable by breaking them down into smaller, more manageable steps.

Links Mentioned In The Episode...

Anna’s Website >https://onestepoutside.com/

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

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👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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In The Next Episode...

Next time Jon chats with James Talman about the National Federation Of Roofing Contractors and how they are supporting architectural practices.

Navigating Your Business Journey with Quarterly Planning | 013

Thu, 25 Jan 2024 06:00:00 +0100

In this episode, host Jon discusses the significance of strategic planning for business success. Drawing comparisons between embarking on a business journey and going on a road trip, he stresses the importance of setting a clear destination (dubbed the 'big business goal') for the year ahead. Jon advocates for a quarterly approach, stating that breaking down the year into four manageable chunks allows for better planning, easier course corrections, and the capacity to see real results in a business over a 90-day period. Several measurable metrics and tangible tactics for achieving quarterly goals are suggested. Jon reminds listeners of the value of rewarding achieved goals and introduces the concept of creating 'jeopardy' to add urgency to get the work done. Lastly, he suggests methods for holding oneself accountable for plans, including making your intentions public and utilising accountability buddies.

Episode Highlights...

00:00 Introduction To Quarterly Planning

01:31 The Analogy of Business Journey to a Car Journey

02:17 Setting Your Business Goals

02:42 The Concept of Quarterly Planning

03:54 The Benefits of Quarterly Checkpoints

04:08 What to Include in Your Quarterly Plan

04:32 Reflecting on the Previous Quarter

04:58 Setting a Main Quarterly Goal

06:10 Financial Measures in Your Quarterly Plan

08:52 Building Your Authority and Visibility

10:54 Tying Your Plan with Marketing and Promotion

13:03 Sticking to Your Quarterly Plan

16:06 What to Do Next Quarter

17:20 Outro and Preview of the Next Episode

Key Takeaways...

👉 Planning is essential: it’s important to plan your business journey, just like planning a car trip. Set specific goals and map out the best route to achieve them.

👉 Break down your business journey into manageable stages or quarters. By focusing on one stage at a time, it becomes easier to stay on track and make course corrections if needed.

👉 Reflect and make improvements on the previous quarter and identify what went well, what could have been better, and any obstacles that stood in the way. This reflection helps in making improvements and ensuring better results in the next quarter.

👉 Set clear quarterly goals and focus on one main goal at a time. This helps in making progress towards the overall business goal for the year.

👉 Measure key metrics such as revenue, leads, sales conversations, conversion rates, average spend, and profit margin. By monitoring these metrics, you can track your progress and make necessary adjustments.

👉 Promote strategically: Think about different ways to promote your business throughout the year. Creating different peak points or focusing on different aspects of your services/products can keep your promotions fresh and engaging.

👉 Stay accountable and motivated by making your plan visible, sharing your goals publicly, finding an accountability partner, creating a sense of jeopardy, and rewarding yourself when you achieve your quarterly goals.

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

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👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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In The Next Episode...

Next time Jon chats with Anna Lundberg about breaking free from the nine to five.

Returning to Practice: A Conversation with Ann Vanner | 012

Thu, 18 Jan 2024 06:00:00 +0100

The episode features an in-depth conversation between host, Jon, and guest, Ann Vanner, a fellow of the Chartered Institute of Architectural Technologists and a Chartered Architect who recently returned to practice after a long break. They discuss Ann's experiences and challenges upon reentering the world of architecture, the changes she has noticed in communication modes, document management, planning process, and more. The discussion extends to the importance of continual learning, forming partnerships, aligning visions, and recommendations for those considering a similar transition in their careers.

Today's Guest...

Ann Vanner is a Fellow of the Chartered Institution of Architectural Technologists, a Chartered Architect, an academic, and a Living Future Accredited Professional. Ann’s starting point and approach to architecture is Practical Creativity. Her practical background spans over 20 years, in architectural practices in the UK and Germany. She brings an unconventional and unwavering passion for the built environment and a desire to make a positive change in the environment and for those who she works with. Ann has recently returned to practicing architecture.

Episode Highlights...

00:00 Introduction and Overview

00:52 Meet the Guest: Ann Vanner

01:51 Ann's Personal Interests: Sailing

03:14 Returning to Practice: The Decision

05:50 Changes in Architecture Practice: Planning Process

08:00 Changes in Communication and Document Management

13:27 The Importance of Continuous Learning

15:03 The Benefits of Partnership in Practice

19:03 Tips for Starting a Partnership

25:04 Advice for Returning to Practice

29:26 Connecting with Ann Online

29:54 Closing Remarks and Preview of Next Episode

Key Takeaways...

👉 If you're thinking about returning to practice or starting a practice, know that it's a learning process. Don't be afraid of this; embrace it. Being able to adapt to new technology (like email and YouTube tutorials) and being open to learning new skills can significantly ease the transition.

👉 Communication methods have changed significantly, email and different digital communication methods are central now. Managing the information flow through these channels can take time and patience, but maintaining proper documentation and communication is key in any business.

👉 When starting a partnership-based business, ensure that there's alignment between the partners on the vision, mission, and values of the practice. Have open and honest discussions and regularly check-in with one another to keep the alignment.

👉 Running a personal practice or starting a partnership based business gives you the freedom to create a work environment that suits your preferences and lifestyle. It can be more fulfilling and can bring a new spark of enthusiasm to your career.

👉 Document management techniques have changed over time. Modern practices tend to digitize their documents for easier management and tracking of project history.

👉 Continual learning is essential in architecture. The methods, tools, and technologies associated with architecture are always changing, so continuous learning is crucial to keep up-to-date and remain competent in the field.

👉 Balancing your strengths and weaknesses with your partner can lead to a more effective and productive partnership. Be aware of your strengths and lean on your partner for areas where you are weak.

👉 Finally, it's also crucial to make brave moves when needed. If you have an aspiration or a dream, such as reopening a practice or starting a new one, sometimes the best advice is to just do it. It may not be easy, and it may require a considerable amount of effort, but the rewards can be significant.

Links Mentioned In The Episode...

Habitat Architects Website > https://www.habitat-architects.co.uk/

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time Jon talks about quarterly planning and the benefits of planning your business year in quarters.

Bite-Sized Client Experiences (First Date Offers) with Laura Robinson | 011

Thu, 11 Jan 2024 06:00:00 +0100

In this episode, marketing mentor Laura Robinson explains the concept of 'First Date Offers'. These are short, chargeable, bite-sized experiences designed to attract potential clients and give them a taster of your high-priced services. Laura recommends creating a First Date Offer that's fun and comfortable for you to deliver, ensuring you avoid too broad a scope, follow up promptly, and limit its availability to create an urgent need. She also notes these offers are a low-risk way to differentiate your business in your industry and help you attract customers. Laura illustrates her concept with examples from multiple industries, including architecture.

Today's Guest...

Laura Robinson is a marketing mentor for expertise-based businesses. She has been working in marketing and copywriting for more than 14 years. In that time, she has helped hundreds of business owners create and sell online offers, and to make their online marketing more effective. She’s delivered masterclasses for Enterprise Nation, Membership Academy, and Andrew & Pete’s Atomic Community. She has also shared her expertise as a speaker at Erin Wong’s Momentum Day, and Atomicon, one of Europe’s largest business conferences.

Episode Highlights...

00:00 Introduction to the Episode

00:31 About the Host and the Show

00:54 Introducing the Guest: Laura Robinson

01:58 Laura's Unique Experience as a Marine Mammal Medic

03:37 Introduction to First Date Offers

03:49 The Concept and Creation of First Date Offers

05:17 Explaining Voxer and its Benefits

06:53 The Impact of First Date Offers on Business

08:28 Laura's Experience with Home Renovation and Architects

11:54 Brainstorming First Date Offers for Architecture Practices

20:22 Pricing and Pitfalls of First Date Offers

27:28 Summarising the Concept of First Date Offers

30:25 Laura's Favorite Place and Conclusion

Key Takeaways...

👉 First Date Offers are small, chargeable, one-to-one experiences that you can offer potential clients. It has to be enjoyable for you, quick to deliver, provide value to your customers, and can lead to selling higher-priced services.

👉 First Date Offers act as a sample of what it is like to work with you and can lead to hiring you for more extensive services. It is recommended that the delivery method of this offer should mirror your standard mode of communication with clients.

👉 Pricing for your First Date Offers should be determined in such a way that there is no resentment from your side for delivering the service. Think creatively about how you make it easy for people to say yes to work with you.

👉 First Date Offers can help you filter the types of clients you'd like to work with more.

👉 For your First Date Offers to be successful, it's crucial to stay within a narrow scope. Trying to offer too much within this set time can leave all parties feeling dissatisfied.

👉 Follow up after the First Date Offer is essential because it helps you to stay in touch with the client who might become a higher-paying customer in the future.

👉 In terms of availability, these offers should be limited in order to generate some sense of urgency in the customers.

👉 The First Date Offer shouldn't be about buying a certain amount of time but about getting a particular problem solved or a question answered. It's not reliant on the time taken but about delivering value to the client.

👉 Ensure the First Date Offer is something that appeals to the type of client you want to attract. This can help you shape your business to only work with clients who you feel you would enjoy working with.

Links Mentioned In The Episode...

If you're running a business that needs to fit around your other life challenges, priorities, and adventures...sign up for Laura’s free Comfy Business Newsletter at http://worditude.co.uk/newsletter

Laura’s Website > http://worditude.co.uk/

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://janetmurray.co.uk/courageous-ceo-planner-2024/

In The Next Episode...

Next time Jon chats with Architect and Architectural Technologist, Ann Vanner, about her experience of returning to practice.

Why You Should Think More Like A CEO with Janet Murray | 010

Thu, 04 Jan 2024 06:00:00 +0100

In this episode, Jon discusses the CEO mindset with Janet Murray, an online business strategist and copywriter. They delve into why many small business owners or practitioners behave more like freelancers rather than CEOs. Janet highlights how tracking data, developing business skills, and creating commercially viable services or products are key components of CEO thinking. She emphasises having a forward planning strategy, sales skills, and the confidence to assert the value of one's services.

Today's Guest...

Janet Murray is an online business strategist & copywriter.

She’s the creator of the 2024 Courageous CEO Strategic Business Planner & Resource Kit (along with a whole host of content kits that save time on content planning/creation) - and the host of the Courageous CEO podcast.

Janet has been podcasting for around a decade and has published more than a thousand podcast episodes.

As a copywriter, Janet specialises in creating - and writing strategic copywriting campaigns. Strategic copywriting is about publishing the right content at the right time to achieve a specific goal - which is why it’s typically more effective than other approaches to content.

She’s also a keynote speaker who has spoken on big stages all over the world including The Youpreneur Summit (London), CMA Live (Edinburgh), and Inbound (Boston, USA).

Janet plays the piano, sings, runs, and talks to her 3 cats (although not at the same time). She’s also the mum of a teenage daughter and is a long-suffering ‘football widow’.

Episode Highlights...

00:00 Introduction and Podcast Overview

00:50 Getting to Know Janet Murray

01:52 Janet's Unique Journey: Starting a Choir in 30 Days

04:18 The Importance of CEO Mindset in Small Business

07:04 The Difference Between Freelancers and CEOs

09:34 The Power of Strategic Planning and Data Tracking

13:52 Understanding Commercial Viability and Value

17:14 The Role of Confidence and Expertise in Business

18:46 The Power of Saying No and Understanding Your Value

19:27 Janet's Strategic Business Planner and Resource Kit

41:12 Closing Remarks and Future Episode Teaser

Key Takeaways...

👉 Small business owners should adopt a CEO mindset to strategically steer their business. This involves setting clear annual and quarterly financial targets, understanding important sales periods, and having a data-driven approach to business growth.

👉 Understanding and harnessing the value of your business is crucial. This could be honing in on unique selling points of the business, establishing effective systems, or creating assets that generate recurring income.

👉 Being able to effectively communicate the value of your product or service is important. This includes being able to articulate the transformation your service provides and having the confidence to sell it.

👉 Not all business owners are CEOs, but thinking like a CEO can help to grow a business. For the business to be deemed a business, it should have the potential to operate even without the presence of the owner.

👉 Pricing should reflect the value and transformation a product or service offers, not just the time it takes to deliver it. Professionals should be confident in their pricing and not underestimate their worth.

👉 Instead of trying to do everything, focusing on the right marketing and sales activities that strategically align with business goals will drive success. If a business owner needs immediate income, they should consider tactics that yield short-term results, such as reaching out to potential clients directly.

👉 A successful business is not just about generating income, but also about creating a legacy or adding value to the market. Capturing important data and monitoring the business strategy can help achieve this.

Links Mentioned In The Episode...

USE COUPON CODE ‘JON97’ TO GET £50 OFF Janet’s 2024 Courageous CEO Strategic Business Planner & Resource Kit via the link below.👇

Janet’s Website

https://www.janetmurray.co.uk

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time Jon chats with Laura Robinson about bite-sized one-to-one experiences (called First Date Offers) that can lead your clients toward your higher-priced services.

Reflecting on Your Business: Preparing for the New Year | 009

Thu, 28 Dec 2023 06:00:00 +0100

In this episode of Architecture Business Club, Jon encourages listeners to reflect on their past year in business and consider their business plans for the upcoming year. Highlighting the importance of setting an objective and assessing which actions led to successful results and which actions were detrimental. Jon discusses his personal achievements and challenges, highlighting his own goals for the year ahead.

Episode Highlights...

00:00 Introduction and Welcome

01:25 Reflecting on the Past Year

01:56 Identifying Achievements and Challenges

02:37 Overcoming Perfectionism

03:40 Setting Goals for the New Year

04:27 Choosing a Theme or Word for the Year

05:56 Planning for Business Growth

07:51 Understanding the Difference Between Goals and Tasks

10:53 Creating an Annual Plan for Your Business

14:12 Planning in Quarters

14:55 Conclusion and Preview of Next Episode

Key Takeaways...

👉 Reflect on your previous year: Take the time to look back and reflect on what worked well and what didn't. Make course corrections if necessary.

👉 Set clear goals: Define your objectives for the year and set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals.

👉 Embrace imperfection: Avoid being a perfectionist and instead focus on progress. It's better to take action and make improvements later.

👉 Seek growth opportunities: Continuously strive for personal and professional growth. Look for ways to expand your knowledge, reach new audiences, and increase your income.

👉 Break down tasks: When planning, distinguish between goals, projects, and tasks. Break down larger projects into smaller, manageable tasks to stay organised and productive.

👉 Consider quarterly planning: Break down your yearly goals into quarterly sprints. Quarterly planning allows for course corrections and helps you stay focused throughout the year.

Links Mentioned In The Episode...

Andrew & Pete > https://www.andrewandpete.com/

Chris Ducker > https://chrisducker.com/

Mike Cole > https://thismikecole.com/

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time Jon chats with online business strategist and copywriter, Janet Murray about how to think more like a CEO.

Christmas Tales Of Architecture Past, Present and Future | 008

Thu, 21 Dec 2023 06:00:00 +0100

In this festive edition of Architecture Business Club, host Jon takes listeners on a journey revisiting the Christmases of his past, present, and future as a practitioner in the field of architecture. He shares amusing anecdotes of the wild office Christmas parties from the late '90s and early 2000s, contrasts them against his current quieter festivities as a sole practitioner, and outlines his hopeful aspirations for the future. The podcast aims to build a community of solo and small firm architecture practitioners, offering them support, cheerleading, and opportunities to share their experiences. Jon also teases what listeners can expect from the podcast in 2024.

Episode Highlights...

00:00 Introduction and Podcast Overview

01:34 Christmas Parties in the Past

03:17 Christmas Gifts and Secret Santa

04:13 Christmas Party Gossips

06:45 Christmas Party Memories

11:30 Christmas Celebrations in 2023

14:12 Christmas Plans for the Future

16:10 Conclusion and Farewell

Key Takeaways...

👉 Christmas parties and socialising with colleagues can be important. It builds relationships and fosters a sense of community in the industry.

👉 Giving a Christmas bonus, even a small one, can help staff feel valued and appreciated. This reinforces the idea that small gestures can have a significant impact on employee morale and satisfaction.

👉 Christmas celebrations have changed over the years and can be very different depending on whether you are a sole practitioner or work with a team. If you’ve recently become a sole practitioner try to adapt and find new ways to celebrate.

-----

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It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

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👇 And if you enjoyed this episode…

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In The Next Episode...

Next time Jon reflects on the past year and shares his thoughts on planning the year ahead to set yourself up for success. He also teases what’s coming up in 2024.

How To Find, Hire & Retain Great Architectural Staff with Stephen Drew | 007

Thu, 14 Dec 2023 06:00:00 +0100

Jon talks to Stephen Drew, the founder of Architecture Social and Interior Design Social, about the challenges of finding, hiring, and retaining great architectural staff. Stephen enlightens listeners about the importance of creating engaging job adverts that go beyond listing required skills, and instead paint a vibrant picture of the company culture. He advises businesses to be agile, and transparent about their financial situation, and to constantly engage with employees about their professional goals. Stephen encourages companies to think from an employee's perspective and leverage their unique strengths, like flexibility and opportunities for more hands-on experience, which are particularly attractive to candidates. He also highlights the cost-saving advantage of employee referrals and the importance of fostering relationships with local universities for potential new hires.

Today's Guest...

Stephen Drew is the Founder of the Architecture Social and Interior Design Social as well as an ambassador for the Architect's Benevolent Society, a Fellow of the Royal Society of Arts, and a professional member of the Recruitment Employment Confederation and the Association Of Professional Staffing Companies. Architecture Social has a fresh spin on an old formula by breaking down traditional barriers between companies and creatives, providing a supportive environment to develop professional skills, find new jobs, and socialise.

Episode Highlights...

00:00 Introduction and Podcast Overview

00:57 Guest Introduction: Stephen Drew

01:40 Personal Interactions and Casual Conversation

03:31 Stephen Drew's Journey into Recruitment

05:46 Challenges and Solutions in Recruitment

08:22 Mistakes Employers Make in Recruitment

08:35 Effective Job Advertisements and Hiring Strategies

15:18 The Importance of Respect and Communication in Hiring

19:00 Salary Transparency in Job Advertisements

21:46 Understanding the Market and Setting Salaries

22:38 Balancing Business Needs and Employee Expectations

23:29 The Importance of Flexibility and Progression in Retaining Staff

25:32 The Art of Negotiation and Counter Offers

28:40 The Role of Flexibility and Experience in Attracting Candidates

31:49 Advice for Sole Practitioners on Their First Hire

34:18 The Importance of Practice and Comparison in the Hiring Process

34:42 Closing Thoughts and Personal Reflections

Key Takeaways...

👉 Putting thought into the job description and the portrayal of your firm can significantly impact the number of quality candidates you attract.

👉 Be clear about your expectations and honest about what you can offer. Create clear goals for potential hires to work towards and be open about salary discussions.

👉 Ensure that you're ready to make a decision when you start the interview process.

👉 Employees need to feel that they can progress in their roles and that their concerns are being listened to.

👉 Flexibility is vital in current times, so allowing options like remote working can contribute greatly to job satisfaction and staff retention.

👉 When it comes to sole practitioners hiring their first team member, taking the time to establish connections with universities and job boards can open up a pool of eligible candidates.

👉 Avoid rushing the hiring process to ensure you find the right fit for your practice.

👉 Your job ads should focus on selling your firm as a great place to work rather than just listing what you want in an employee. Be upfront about both your expectations and what you're offering.

👉 Mention the benefits that you offer, like flexibility and opportunities for professional development to make your firm more appealing to potential hires.

👉 Staying engaged with your staff, setting clear goals for them, and providing them with opportunities to learn and grow can help keep them motivated and loyal to your firm.

👉 Be open about salary conversations and be agile to adapt your strategies based on the current market conditions.

Links Mentioned In The Episode...

Architecture Social's Website > https://architecturesocial.com

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://amplifyme.agency/roadmap

In The Next Episode...

Next time Jon takes a trip down memory lane and shares a lighthearted look at his Christmas past, present, and future working in architecture.

Building Your Personal Brand as an Architecture Practice Owner with Bob Gentle | 006

Thu, 07 Dec 2023 06:00:00 +0100

In this episode of Architecture Business Club, host Jon Clayton invites Bob Gentle to speak about the importance of personal branding for architecture practice owners. Bob is known for helping business leaders all over the world build their online presence and grow their businesses. They discuss the fear factor of being visible in the social media scene and the key advantages of having a personal brand. Bob shares the concept of content creation as an investment and how its long-term benefits include building industry authority and creating opportunities for sales conversations.

Today's Guest...

Bob Gentle works with leaders at every stage of business to help them step out in front of their marketing with a powerful personal brand. He does this through his podcast, youtube channel, coaching, masterminds & consulting. His mission?.. Helping business leaders around the world discover, set and achieve their goals online - then build a business they love. Bob is also the author of : ‘The Personal Brand Business Roadmap ~ Everything you need to start, scale or just fix your Expert Business.’

Episode Highlights...

00:00 Introduction to Personal Branding

00:56 Guest Introduction: Bob Gentle

01:58 Getting to Know Bob: Personal Interests

03:30 Understanding Personal Branding

04:44 The Impact of Personal Branding on Business

05:05 Challenges in Marketing for Architecture Practices

12:01 The Power of Personal Branding in Business Growth

17:43 Overcoming Fear in Personal Branding

20:48 Effective Content Creation for Personal Branding

24:23 The Long-Term Benefits of Personal Branding

31:30 Connecting with Bob Gentle

32:37 Preview of Next Episode and Closing Remarks

Key Takeaways...

👉 A personal brand is essential for individuals and can have a significant impact on building a successful business. By intentionally cultivating and amplifying their personal brand, architecture business owners can differentiate themselves from their competitors and attract more opportunities.

👉 Many architecture practices rely heavily on referrals for winning work. While referrals are valuable, Bob suggests that combining them with other marketing strategies, such as content creation and building an audience through social media, can lead to greater growth and specialisation in the industry.

👉 Bob addresses the fear of visibility that many individuals have when it comes to personal branding. He encourages people to understand their fears, write them down, and gradually desensitize themselves to overcome these fears.

👉 It’s important to create valuable and diverse content to engage with your audience. Bob advises against being repetitive and suggests incorporating different dimensions of your life into your content, such as personal interests and experiences.

👉 By positioning yourself as an industry authority and providing valuable content, you can establish a strong bond with your audience and make it a no-brainer for them to choose you over your competitors.

👉 Embrace criticism and the fact that not everyone will like your personal brand. It's okay to repel some people because it allows you to attract the right audience and makes decision-making easier for potential clients.

👉 Personal branding can help architecture business owners grow beyond their local areas and limitations. By establishing a globally amplified personal brand, individuals can gain visibility outside their catchment areas and open doors to specialised projects and opportunities.

Links Mentioned In The Episode...

Get Bob’s Personal Brand Business Roadmap

Bob’s Website > Amplifyme.agency

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

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👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time, Jon will be chatting with Stephen Drew of Architecture Social about how to find, hire, and retain great architectural staff.

Leveraging LinkedIn for Architecture Business Growth with Sarah Clay | 005

Thu, 30 Nov 2023 06:00:00 +0100

In this episode of the Architecture Business Club, host Jon Clayton discusses LinkedIn strategies for business growth with social media strategist Sarah Clay. They dissected common misconceptions about LinkedIn, emphasizing its role as a search engine and networking tool, not just a social media platform. Sarah highlighted the importance of showcasing the team and process behind architecture projects on LinkedIn, not just completed works. She affirmed the benefits can include expanding networks, identifying industry trends, and understanding audience needs.

Today's Guest...

Sarah Clay is a LinkedIn trainer to B2C and B2B companies as well as solopreneurs, who offers a no-nonsense, accessible approach to her teaching whilst injecting some fun into learning. Sarah’s specialism is working with entrepreneurs and business owners to help them get more leads from LinkedIn. An award-winning social media trainer and strategist, Sarah has over 10 years’ experience heading up marketing and PR departments. Sarah ran her own social media agency ‘Sarah Clay Social’ looking after social media for all sizes of business before focusing on training business owners how to love and leverage LinkedIn to accelerate their business growth.

Episode Highlights...

00:00 Introduction and Welcome

00:58 Getting to Know Sarah Clay

02:48 Debunking LinkedIn Myths

04:19 How Architects Can Leverage LinkedIn

06:42 Benefits of Being Active on LinkedIn

09:26 Exploring LinkedIn's Search Feature

10:49 Intermission and Reminder to Subscribe

11:10 Practical Use of LinkedIn's Search Feature

14:47 Three Steps to LinkedIn Success

17:09 Overcoming Fear of LinkedIn

17:52 Sarah's Home Renovation Experience

21:03 Sarah's Favorite Place in the World

22:13 Contact Details and Closing Remarks

22:41 Preview of Next Episode and Farewell

Key Takeaways...

👉 LinkedIn is more than just a social media platform. It is a search engine, a directory, and a networking tool. It can be leveraged by architecture practices to find collaborators, connect with potential clients, and stay updated on industry trends.

👉 Architectural practices should showcase not only their work but also their personalities on LinkedIn. Sharing personal stories, talking about why they love what they do, and highlighting their team members can help build trust with clients and differentiate themselves from competitors.

👉 The search bar on LinkedIn is a powerful tool that can be used to find specific individuals or companies with expertise in certain areas, such as energy efficiency. By using relevant keywords and filtering by location, architects can connect with the right people for their projects.

👉 To succeed on LinkedIn, architecture practice owners should focus on three key steps: optimize their profile with keywords, consistently post valuable content, and actively engage with others using the search bar.

Links Mentioned In The Episode...

Sarah Clay’s Website > https://sarahclaysocial.com/

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

Yelp > https://business.yelp.com/advertise/free-online-business-advertising/

In The Next Episode...

Next time, Jon will be chatting with Bob Gentle about building your personal brand.

Starting Your Architecture Side Hustle (How & Why I Did It) | 004

Thu, 23 Nov 2023 06:00:00 +0100

In this episode of Architecture Business Club, host Jon discusses starting his own architectural design side hustle in 2010. He takes us through his motivation for starting a side business, shares details about the challenges he faced including dealing with job insecurity due to redundancy and his drive to create a location-independent business. Jon provides insights on how he got off the ground with consultations, grant funding opportunities, and forming a business plan. He also highlights the importance of having a proper presence for the business and a great online presence. In the latter part of the episode, he provides advice for those thinking of pursuing a similar path about avoiding perfectionism, understanding their motivations, and advice on possible conflicts of interest with current employers. The episode concludes with Jon sharing his lessons learned and answering key considerations for anyone thinking about starting an architecture side hustle.

Episode Highlights...

00:00 Introduction and Background

01:08 Understanding Side Hustles

01:32 Why Start a Side Hustle?

03:20 Starting the Side Hustle Journey

07:35 Overcoming Perfectionism and Launching the Business

10:31 Reflections and Lessons Learned

12:37 Tips for Starting a Side Hustle

13:50 Closing Remarks and Future Episodes

Key Takeaways...

👉 Starting a side hustle in architecture can provide additional income and flexibility.

👉 Side hustles are usually extra jobs or small businesses done outside of a regular job.

👉 Starting a side hustle can be motivated by factors like job insecurity, the desire for location independence, and the need for extra money.

👉 To start a side hustle, it is important to have a plan and consider factors like business goals, products/services, competition, and financial forecasts.

👉 Seeking advice from professionals, such as mentors, accountants, and insurance brokers, can be beneficial when starting a side hustle.

👉 Establishing a virtual office, creating a website, and setting up business listings are important steps to establish a presence for the side hustle.

👉 It is important to consider why you are starting a side hustle and whether you want it to remain a small venture or grow into a larger business.

👉 Contingency plans should be considered in case the side hustle grows more quickly than expected or takes up more time.

👉 Finding a niche and being clear about who you want to serve can help differentiate the side hustle and attract the desired types of projects.

👉 Connecting with professionals, peers, and industry organisations can provide valuable advice and support for running a side hustle in architecture.

Free Places To List Your Business Online

Apple Maps > https://businessconnect.apple.com/

Bing Places > https://www.bingplaces.com/

Free Index > https://www.freeindex.co.uk/advertise.htm

Thomson Local > https://www.thomsonlocal.com/product/freelisting

Yell > https://www.yell.com/free-listing/

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://www.podchaser.com/

In The Next Episode...

Next time, Jon chats with award-winning social media trainer and strategist, Sarah Clay about how architecture practices can leverage LinkedIn to accelerate their business growth.

How You Can Help The Show [Bonus]

Wed, 22 Nov 2023 06:00:00 +0100

In this bonus episode of the Architecture Business Club podcast, host Jon expresses his appreciation for the successful launch of the show which is designed for solo and small firm architecture practice owners. He thanks everyone involved in the show's creation and listeners for their support. To further help the show, he encourages his audience to leave a positive review on Podchaser.

Episode Highlights...

0:00 Introduction to the Bonus Episode

00:52 Gratitude for Successful Podcast Launch

01:27 How to Support the Show

01:37 Step-by-Step Guide to Leaving a Review on Podchaser

02:56 Importance of Your Support

03:26 Connecting with the Host on Social Media

03:38 Closing Remarks and Encouragement

Podchaser

Architecture Business Club’s Podchaser Page

https://www.podchaser.com/podcasts/architecture-business-club-5485140

How To Leave A Review On Podchaser (step-by-step guide)

https://support.podchaser.com/en/articles/4923543-rating-and-reviewing-podcasts-and-episodes

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

What’s Coming Up On The Show [Bonus]

Mon, 20 Nov 2023 06:00:00 +0100

Upcoming Exciting Episodes on Architecture Business Club - Next time Jon talks about side hustle architectural services. In future episodes Jon interviews experts such as Sarah Clay, a social media strategist, and Bob Gentle, a digital marketing and personal brand coach. Founder of Architecture Social, Stephen Drew, also shares his insights from the world of architectural recruitment. Furthermore, Jon invites listeners to suggest topics and guests and apply to be guests themselves. He encourages reviews on Podchaser to boost discoverability of the podcast and engagement on LinkedIn and other social media platforms.

Guest's Coming Soon...

Bob Gentle > https://amplifyme.agency/

Sarah Clay > https://sarahclaysocial.com/

Stephen Drew > https://architecturesocial.com/

Episode Highlights...

00:01 Introduction and Welcome

00:24 About the Host and How to Stay Connected

00:42 Upcoming Episodes Teaser

01:04 Guest Interviews Preview

02:04 Invitation for Guest Suggestions and Participation

02:18 How to Contact the Host

02:31 Appreciation and Review Request

02:53 Connecting on Social Media

03:05 Final Thoughts and Sign Off

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://architecturaltechnology.com/resource/podcast-launched-by-chartered-architectural-technologist.html

Thank You To Everyone Who Helped Create The Architecture Business Club Podcast [Bonus]

Sat, 18 Nov 2023 06:00:00 +0100

In this short bonus episode, host Jon thanks numerous individuals and communities for their support in creating the 'Architecture Business Club'. From tutorial influencers, such as Mark Asquith who provided a crucial podcast launch accelerator course, to organisations that posted a press release, like CIAT and Designing Buildings, every shout-out offers a snapshot of the hard work that goes into making a podcast. Special thanks go to his first three guests, Linden Dover, Janine Coombs, and Kris Baxter. The episode concludes with a thanks to followers for their positive reception and a shout out to his wife Jo for her patience and support.

Episode Highlights...

00:00 Introduction to the Podcast

00:53 Acknowledging the Support Teams

01:05 Appreciation for Training and Courses

01:35 Gratitude for Personal Support

02:22 Thanking the Communities

02:53 Acknowledging the Writing Club

03:19 Appreciation for Press Coverage

03:39 Thanking the First Guests

04:07 Gratitude for Social Media Support

04:20 Special Thanks to Family

04:28 Closing Remarks and Call to Action

Podcasting Resouces

Captivate > https://www.captivate.fm/

Colin Gray > https://www.thepodcasthost.com/

Descript > https://www.descript.com/

Mark Asquith > https://www.markasquith.com/

Podcast Launch Accelerator > https://www.captivate.fm/courses/the-podcast-launch-accelerator

Squadcast > https://squadcast.fm/

Supportive People

Andrew & Pete > https://www.andrewandpete.com/

Chris Ducker > https://www.chrisducker.com/

Danielle Hone > https://therealmee.com/

Mike & Liz Cole > https://thismikecole.com/

Rachel Extance > https://rachelextance.com/

Trevor Smith > https://www.trevorsmith.design/

Awesome Communities

Atomic > https://atomic.site/

CIAT > https://architecturaltechnology.com/

Cole Collective > https://thismikecole.com/cole-collective/

Rachel’s Writing Club > https://rachelextance.com/rwc/

Youpreneur > https://youpreneur.com/

Press Coverage

CIAT

Designing Buildings (Guest Editor)

https://www.designingbuildings.co.uk/wiki/Jon_Clayton_MCIAT,_Chartered_Architectural_Technologist_and_founder_of_Architecture_Business_Club

Designing Buildings (Podcast Lauch)

https://www.designingbuildings.co.uk/wiki/Podcast_launched_by_Chartered_Architectural_Technologist

Lynn News

https://www.lynnnews.co.uk/news/west-norfolk-man-launches-podcast-to-help-other-companies-9338920/

Podcasting Today

https://podcastingtoday.co.uk/new-architecture-podcast-launched-to-help-architects-grow-business/

First 3 Guests…

Janine Coombes > https://www.janinecoombes.co.uk

Kris Baxter (of Studio 11 Architecture) > https://www.studio11architecture.co.uk/

Linden Dover (of Weaver) > https://www.weaver.build/architects

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

Business Coaching: Transforming Your Architecture Practice With Kris Baxter | 003

Thu, 16 Nov 2023 06:30:00 +0100

In this episode of the Architecture Business Club podcast, Jon discusses with Kris Baxter the role of business coaching in transforming architectural practices. Kris, a Chartered Architectural Technologist and founder of Studio 11 Architecture, shares his own experiences with business coaching. He recounts how coaching focused on his personal development, which reflected positively on his business. Looking within, Kris changed the direction of his firm to align it with his personal goals, aspirations, and happiness rather than just creating another job. Their discussion highlights the significance of self-awareness, adaptability in dealing with people, and setting personal end goals for successful business ownership and positive transformation.

Today's Guest...

Kris is a Chartered Architectural Technologist and the founder of Studio 11 Architecture. A collective of creative designers that produce distinctive, functional architecture across the UK. The team specialise in bespoke home design, has won a string of awards, and had their work featured on the UK's most popular property design show.

Episode Highlights...

00:00 Introduction to the Podcast

00:44 Introduction to Guest Kris Baxter

01:17 Personal Interests and Hobbies

01:50 Understanding Business Coaching

02:17 Kris's Business Before Coaching

05:42 The Impact of Coaching on Kris's Personal Life

05:57 Misconceptions about Business Coaching

07:54 First Coaching Session Experience

15:27 Impact of Coaching on the Architecture Business

21:02 Advice for Those Considering Coaching

25:15 Podcast Wrap-up and Contact Information

Key Takeaways...

👉Business coaching can have a profound impact on both the personal and professional aspects of a business owner's life.

👉Owning a business should align with your end goals and aspirations, otherwise, it can feel like just going to work.

👉Self-reflection and self-awareness are important in understanding one's behavior and how it affects day-to-day interactions with staff and clients.

👉Effective communication and adaptability are crucial skills for success in business.

👉Finding a coach who works well with you and understands the specific needs of your business is essential.

👉Having clear end goals for your business allows you to make strategic decisions and navigate challenges.

👉Being open-minded, seeking advice from others, and learning from different sources can lead to new insights and opportunities.

👉Building a team that enjoys their work and aligns with the goals of the business can contribute to its success.

👉Don't compare yourself to other architectural practices, focus on what you do well and stick with it.

👉Taking time for self-reflection and resetting can help in planning for the future and maintaining a healthy work-life balance.

Links Mentioned In The Episode...

Studio 11 Architecture > https://www.studio11architecture.co.uk/

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In The Next Episode...

Next time, Jon talks about side hustle architectural services and shares a bit about how and why he started his own side hustle.

A Different Approach To Pricing & Positioning Architectural Services with Janine Coombes | 002

Thu, 16 Nov 2023 06:15:00 +0100

In this episode of Architecture Business Club, host Jon Clayton speaks with service positioning expert, Janine Coombes, to discuss different approaches to pricing and positioning architectural services. Acknowledging common charging methods such as percentage of build costs, fixed price, or by the hour, they address the potential of learning from other service sectors. Janine stresses the importance of selling the benefit rather than the service. She urges architectural service providers to emphasize the outcome of their work rather than the service itself. They also delve into the concept of 'niching', carving out a specific corner of the marketplace to establish a unique proposition. The episode also broaches the delicate topic of handling pricing proposals.

Today's Guest...

Janine Coombes is a service positioning expert who helps coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has an extensive background in business and marketing including working with big brands like EE, Orange, and Europcar. Janine also has a business degree, a post-graduate marketing diploma (CIM Dip) and for the last 7 years has been helping small, service-based business owners to position and sell their offers. She regularly speaks on stages like Atomicon, You Are The Media, and MarketEd.Live. She’s a skilled writer and one of the most creative content creators out there.

Episode Highlights...

00:00 Introduction to Architectural Services Pricing

00:27 About the Host and the Show

00:59 Introduction to Guest Speaker - Janine Coombes

01:12 Janine's Background and Expertise

02:01 Janine's Unusual Hobby

03:00 Pricing Strategies for Architectural Services

03:28 The Importance of Positioning and Niching

03:35 Common Mistakes in Pricing Services

06:38 How to Present Services to Potential Clients

11:02 The Art of Sending a Fee Proposal

26:49 The Benefits of Niching

30:49 Final Thoughts and Wrap Up

33:41 Preview of the Next Episode

34:02 Closing Remarks and Contact Information

Key Takeaways...

👉Pricing architectural services: Consider a different approach to pricing and positioning architectural services beyond charging by the hour or percentage of bill costs. Sell the benefit and focus on the end result. Position yourself in a specific corner of the marketplace to stand out and avoid being seen as a commodity.

👉Presenting services: Be clear on who you want to work with and identify the types of projects and personalities that you enjoy working with. Promote yourself based on the end result and create a unique proposition to attract clients.

👉Fee proposals: Take the time to have conversations with potential clients before sending out a fee proposal. Gather information, understand their needs and motivations, and then present the proposal in person or on a video call. Reiterate the benefits of your services before mentioning the price.

👉Niching: Explore niching in architectural services by creating different offers for specific target markets. You can have a range of services for different people, each with a sharp target market. This allows you to cut through the competition, be more competitive on price, and become known for your expertise.

👉Confidence in pricing: Look at what other businesses are charging for similar services and recognize that you provide more value and care than they do. Associate your price with the benefit you bring to clients' lives. Consider incremental price increases after each successful project.

👉Understanding clients: Take the time to understand your clients' motivations, why they want to undertake a project, and the consequences of not doing it. Explore what's at stake for them and how motivated they are to take action before entering into the sales process.

👉Referrals: Aim to get referrals from the right kind of clients. It's rare to have pure referrals that perfectly align with your ideal client, but focusing on your target market and providing exceptional service can lead to better-quality referrals over time.

👉Standing out: Niche your services to stand out from the competition. Create offers that are targeted and crystal clear in their messaging. Put yourself in a specific market segment, whether it's domestic or commercial work, and focus on that area while still offering a variety of services.

Links Mentioned In The Episode...

Janine’s Website > https://www.janinecoombes.co.uk

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

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In The Next Episode...

Next time, Jon chats with Kris Baxter, founder of Studio 11 Architecture. Find out how business coaching transformed Kris' architectural practice and learn how coaching can have a profound impact not just on your business, but also on your personal growth as a business owner. You won't want to miss it!

Finding and Vetting Reliable Building Contractors with Linden Dover | 001

Thu, 16 Nov 2023 06:00:00 +0100

In this episode of the Architecture Business Club podcast, host Jon Clayton talks with Linden Dover, co-founder and COO of Weaver, an online platform that assists architects and design professionals in finding, vetting, and hiring building contractors. Linden shares the rigorous three-step approach adopted by Weaver to vet contractors, emphasizing the importance of continual assessment. He also discusses his past experiences, specifically a 2016 instance regarding a rogue contractor that eventually led to the founding of Weaver. Ultimately, the continual vetting process maximises the chances of a successful match between a project and contractor and also ensures clients have a pleasant experience.

Today's Guest...

Linden Dover is an entrepreneur and seasoned property development professional with a deep-rooted passion for design, craftsmanship, and innovation. As the Co-Founder and COO of Weaver, an online platform connecting contractors to home renovation projects in the UK, he has cultivated a thriving network of trusted professionals. The platform, recognized and backed by influential industry leaders like BTOV, FJ Labs, and Atlassian Executives, stands as a testament to his commitment to elevating the construction and renovation industry.

Episode Highlights...

00:00 Introduction and Overview

01:01 Meet the Guest: Linden Dover

01:57 Linden's Personal Journey and Relocation to Mallorca

03:02 The Birth of Weaver: A Story of Overcoming Challenges

06:55 The Weaver Vetting Process: Ensuring Quality Contractors

14:38 The Importance of Continual Assessment

16:47 The Two-Way Vetting Process: Ensuring Quality Projects

18:31 Tips for Finding the Right Contractor

23:09 The Importance of Respect and Communication in the Construction Industry

27:54 Linden's Favorite Place: A Hidden Gem in Mallorca

29:37 Conclusion and Farewell

Key Takeaways...

Do your due diligence: Don't just rely on looks or recommendations. Interrogate and thoroughly assess potential contractors.

Visit ongoing projects: Whenever possible, go visit a project that the contractor is currently working on. This will give you a good sense of their workmanship and the way they conduct themselves on site.

Verify credentials: Check if the contractor has the appropriate insurances and references for your specific type of project. Make sure they have the necessary experience and expertise.

Get references and verify them: Reach out to past clients and ask them about their experience working with the contractor. Ask about their communication, timeliness, and ability to resolve disputes.

Continual assessment: Look for contractors who are continually assessed and have a good track record. Consider working with platforms or networks that provide ongoing evaluation and feedback.

Consider specialization: If your project requires specific skills or expertise (e.g., sustainable design, unique materials), ensure that the contractor has experience in that area.

Avoid solely focusing on price: While cost is an important factor, prioritize factors such as communication, timeliness, and overall fit for your project. Cheaper quotes may lead to unexpected costs and low-quality work.

Provide feedback: Communicate with contractors and provide feedback on their performance. This helps them improve and ensures transparency.

Links Mentioned In The Episode...

Learn more about Weaver at…

https://www.weaver.build/architects

Linden’s LinkedIn Profile

Linden’s Email Address

linden@weaver.build

What To Do Next...

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In The Next Episode...

Jon chats to Janine Coombes, a service positioning expert about how to better position your offers and feel confident in how much you charge.

Trailer - Why You Should Listen & Who I Am

Tue, 26 Sep 2023 06:00:00 +0100

Architecture Business Club is for solo and small firm architecture business owners who want to build a profitable, future-proof architecture practice that both you and your clients love.

It features weekly interviews with inspiring people from the world of architecture and business who share actionable tips to improve your own architecture business.

Plus occasional solo episodes to share my own experiences in the industry.

-----

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

-----

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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