<![CDATA[Ask Marketing. Live!]]>Tue, 01 Dec 2020 08:24:19 +0000Captivate.fmwyee@getguru.com (JoAnn Martin and Wes Yee)https://artwork.captivate.fm/1c97d6c8-df4a-4f9b-b3d2-54a1e8aa9b71/1xpiegpx8ldd-yn3opwc3r-s.pngAsk Marketing. Live!JoAnn Martin and Wes Yeewyee@getguru.comJoAnn Martin and Wes Yee🔥🔥🔥 Ask Marketing. Live! 🔥🔥🔥 Get your marketing questions answered. Meet top revenue leaders each month with outlandish ideas and unpopular perspectives. Laugh, cry, yell at your computer, and maybe need therapy by the time it's all over. Join us the final Tuesday of each month. If nothing else, you'll spice up a quiet year and have something to talk about with your friends.https://ask-marketing-live.captivate.fmnoepisodicEpisode 3: Five F'ing ThingsEpisode 3: Five F'ing ThingsStories, Reels, and Fleets, oh my! Hostile marketing How to hire and manage a junior marketer How do you hire a VPM? Holiday gift ideas
  • Stories, Reels, and Fleets, oh my!
  • Hostile marketing
  • How to hire and manage a junior marketer
  • How do you hire a VPM?
  • Holiday gift ideas
    • ]]>    3407a3ed-5884-4381-b8f4-ccdcdcf8a911Wed, 25 Nov 2020 09:00:00 -070058:20nofull3Stories, Reels, and Fleets, oh my! Hostile marketing How to hire and manage a junior marketer How do you hire a VPM? Holiday gift ideasJoAnn Martin and Wes Yee    Episode 2: "Using a 'very nice' catchphrase"Episode 2: "Using a 'very nice' catchphrase"Leah Friedman joins the show and we review the latest in marketing stories, questions from the channel, share some recommendations, and talk about some things that are 'very nice.' Leah Friedman joins the show and we review the latest in marketing stories, questions from the channel, share some recommendations, and talk about some things that are 'very nice.'

    ]]>    686904e0-ef47-45cd-98e0-66bd81e82a10Sun, 01 Nov 2020 09:00:00 -070058:20nofull12Leah Friedman joins the show and we review the latest in marketing stories, questions from the channel, share some recommendations, and talk about some things that are 'very nice.'JoAnn Martin and Wes Yee    Episode 1: "It is a hot dog and it is not a hot dog"Episode 1: "It is a hot dog and it is not a hot dog"How can I get my VP of Marketing to generate more leads? (Sincerely, a VP of Sales)&nbsp;What is an MQL, really?&nbsp;I need marketing ideas. (Not a question. Just… help.)&nbsp; All valid questions and desperate pleas. And exactly the type of things we’ll cover in Ask Marketing. Live! - a monthly live event where revenue leaders will come to discuss the joys and pains of revenue team alignment. If you are in a revenue role and want to get inside the brilliant unrelenting mind of a marketer, this is the event for you. Every last Tuesday, 2-3pm ET.&nbsp;Be there. Bring your hard-hitting marketing questions and prepare to: Learn how to promote alignment between revenue teams in your organization Get answers to all of your marketing questions without fear of shame or reprisal Links shared: ​https://www.adweek.com/brand-marketing/okcupid-is-trying-to-make-vilf-happen-ahead-of-the-election/?utm_source=morning_brew (Voting marketing campaigns)​ ​https://www.forbes.com/sites/stevenbertoni/2020/09/15/exclusive-the-billionaire-who-wanted-to-die-brokeis-now-officially-broke/#1e573f943a2a (The billionaire who wanted to die broke)​ ​https://twitter.com/lovevalgeisler/status/1306319595947659264 (Does B2B copy need to be formal?)​ ​https://www.theguardian.com/news/2020/sep/24/disruption-big-tech-buzzword-silicon-valley-power (The disruption con)​ ​https://twitter.com/kyleplacy/status/1308031624102260736 (Are you worried that PLG will replace you?)​ ​https://www.linkedin.com/posts/jonmiller2_marketing-sales-b2b-activity-6707677568486789120-Yqo5 (“Marketing’s job is to support sales. Period”)​ Recommendations: ​https://www.netflix.com/title/81254224 (The Social Dilemma)​ ​https://www.theatlantic.com/health/archive/2020/09/pandemic-intution-nightmare-spiral-winter/616204/ (America is Trapped in a Pandemic Spiral)​ Grill your own pizza DrTeal’s Lavender Epsom Salt ​https://www.youtube.com/watch?v=xUf2-sjGqQw (Secret World of Jeffree Star) https://app.getguru.com/card/cEpagoei/Ask-Marketing-LIVE-Recap-Sept-29th-2020 (Show Notes) Guru Card How can I get my VP of Marketing to generate more leads? (Sincerely, a VP of Sales) What is an MQL, really? I need marketing ideas. (Not a question. Just… help.) 

    All valid questions and desperate pleas. And exactly the type of things we’ll cover in Ask Marketing. Live! - a monthly live event where revenue leaders will come to discuss the joys and pains of revenue team alignment. If you are in a revenue role and want to get inside the brilliant unrelenting mind of a marketer, this is the event for you. Every last Tuesday, 2-3pm ET. Be there.

    Bring your hard-hitting marketing questions and prepare to:

    • Learn how to promote alignment between revenue teams in your organization
    • Get answers to all of your marketing questions without fear of shame or reprisal

    Links shared:

    Recommendations:


    Show Notes Guru Card

    ]]>    81c5c740-db1b-4ff9-8195-6cd3e3b3f243Wed, 07 Oct 2020 09:00:00 -070058:23nofull11How can I get my VP of Marketing to generate more leads? (Sincerely, a VP of Sales) What is an MQL, really? I need marketing ideas. (Not a question. Just… help.) All valid questions and desperate pleas. And exactly the type of things we’ll cover in Ask Marketing. Live! - a monthly live event where revenue leaders will come to discuss the joys and pains of revenue team alignment. If you are in a revenue role and want to get inside the brilliant unrelenting mind of a marketer, this is the event for you. Every last Tuesday, 2-3pm ET. Be there. Bring your hard-hitting marketing questions and prepare to: Learn how to promote alignment between revenue teams in your organization Get answers to all of your marketing questions without fear of shame or reprisal Links shared: ​https://www.adweek.com/brand-marketing/okcupid-is-trying-to-make-vilf-happen-ahead-of-the-election/?utm_source=morning_brew (Voting marketing campaigns)​ ​https://www.forbes.com/sites/stevenbertoni/2020/09/15/exclusive-the-billionaire-who-wanted-to-die-brokeis-now-officially-broke/#1e573f943a2a (The billionaire who wanted to die broke)​ ​https://twitter.com/lovevalgeisler/status/1306319595947659264 (Does B2B copy need to be formal?)​ ​https://www.theguardian.com/news/2020/sep/24/disruption-big-tech-buzzword-silicon-valley-power (The disruption con)​ ​https://twitter.com/kyleplacy/status/1308031624102260736 (Are you worried that PLG will replace you?)​ ​https://www.linkedin.com/posts/jonmiller2_marketing-sales-b2b-activity-6707677568486789120-Yqo5 (“Marketing’s job is to support sales. Period”)​ Recommendations: ​https://www.netflix.com/title/81254224 (The Social Dilemma)​ ​https://www.theatlantic.com/health/archive/2020/09/pandemic-intution-nightmare-spiral-winter/616204/ (America is Trapped in a Pandemic Spiral)​ Grill your own pizza DrTeal’s Lavender Epsom Salt ​https://www.youtube.com/watch?v=xUf2-sjGqQw (Secret World of Jeffree Star) https://app.getguru.com/card/cEpagoei/Ask-Marketing-LIVE-Recap-Sept-29th-2020 (Show Notes) Guru CardJoAnn Martin and Wes Yee