<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/atlantic-impact/" rel="self" type="application/rss+xml"/><title><![CDATA[Raising Impact: Storytelling for Nonprofits]]></title><podcast:guid>ba60900a-6bfe-512e-85b3-2457809a9523</podcast:guid><lastBuildDate>Tue, 28 Apr 2026 07:00:22 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2026 Collaborative Cause Consulting]]></copyright><managingEditor>Collaborative Cause Consulting</managingEditor><itunes:summary><![CDATA[Raising Impact: Storytelling for Nonprofits is a podcast for nonprofit leaders, fundraisers, and community-minded professionals who want to use storytelling more intentionally. Each episode features conversations about how story builds connection, strengthens fundraising, and supports long-term growth. Grounded in the realities of nonprofit work, the podcast explores practical ideas, lived experience, and real-world approaches to communication, community, and impact.

 If your organization could use help turning its stories into stronger fundraising, visit collaborativecause.ca.

New episodes are released monthly. Follow the show on Spotify or Apple Podcasts to be notified when they’re published. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.]]></itunes:summary><image><url>https://artwork.captivate.fm/b07eebcc-3c13-4610-96a5-0477fb7d0888/Raising-impact-Storytelling-for-nonprofits-2.jpg</url><title>Raising Impact: Storytelling for Nonprofits</title><link><![CDATA[https://www.collaborativecause.ca/podcast]]></link></image><itunes:image href="https://artwork.captivate.fm/b07eebcc-3c13-4610-96a5-0477fb7d0888/Raising-impact-Storytelling-for-nonprofits-2.jpg"/><itunes:owner><itunes:name>Collaborative Cause Consulting</itunes:name></itunes:owner><itunes:author>Collaborative Cause Consulting</itunes:author><description>Raising Impact: Storytelling for Nonprofits is a podcast for nonprofit leaders, fundraisers, and community-minded professionals who want to use storytelling more intentionally. Each episode features conversations about how story builds connection, strengthens fundraising, and supports long-term growth. Grounded in the realities of nonprofit work, the podcast explores practical ideas, lived experience, and real-world approaches to communication, community, and impact.

 If your organization could use help turning its stories into stronger fundraising, visit collaborativecause.ca.

New episodes are released monthly. Follow the show on Spotify or Apple Podcasts to be notified when they’re published. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.</description><link>https://www.collaborativecause.ca/podcast</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"><itunes:category text="Non-Profit"/></itunes:category><itunes:category text="Society &amp; Culture"></itunes:category><itunes:category text="Education"></itunes:category><podcast:txt purpose="applepodcastsverify">51d4a560-aea6-11f0-98a7-bdf3d3f7c22c</podcast:txt><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>“Living, Breathing” Stories with Shakespearience’s Marvin Karon</title><itunes:title>“Living, Breathing” Stories with Shakespearience’s Marvin Karon</itunes:title><description><![CDATA[<p><em>Atlantic Impact</em> is now <em>Raising Impact: Storytelling for Nonprofits</em>. We’re expanding beyond Atlantic Canada and speaking with organizations across the country about how they're using storytelling in their work.</p><p>In this episode, we venture to Ontario to speak with Marvin Karon, Director of Shakespearience Performing Arts, which uses interactive Shakespeare-based programs to challenge young people (and adults) and build soft skills like confidence, communication, and resilience. Throughout the conversation, he tells powerful stories of how some of his students were transformed, while weaving in practical advice for nonprofits like how Shakespearience built an inventory of over a thousand testimonials, why video is the next frontier, and the importance of making sure your storytelling is “a living, breathing thing.”</p><ul><li>00:00 Season Relaunch and Guest Intro</li><li>01:47 Mission, Programs, and How Shakespeare Transforms Students</li><li>08:53 The Power of Shakespearean Language</li><li>09:56 The Challenge of Awareness</li><li>13:25 Collecting Testimonials and Video Proof</li><li>16:38 How Shakespearience Gathered 1,000 Testimonials</li><li>19:12 Consent and Media Release Basics</li><li>20:09 Student Story: From Inferiority to Empowerment</li><li>24:04 Storytelling Advice for Other Nonprofits</li><li>25:32 How Listeners Can Help and Why It Matters</li><li>31:08 Final Reflections and Closing Credits</li></ul><br/><p>Find out more about Shakespearience Performing Arts</p><ul><li>Website: shakespearience.ca</li><li>Facebook: <u><a href="http://facebook.com/ShakespeariencePerformingArts" rel="noopener noreferrer" target="_blank">facebook.com/ShakespeariencePerformingArts</a></u></li><li>YouTube: youtube.com/@shakespearienceperforminga5667</li><li>“Sizzle Reel”: youtu.be/JS3O5bZhby0?si=_R9FaFFYsYEYf0il</li></ul><br/><p><strong>About the <em> Raising Impact: Storytelling for Nonprofits</em> podcast</strong></p><p><em>Raising Impact: Storytelling for Nonprofits</em>, is a podcast where we explore how storytelling helps nonprofits strengthen fundraising and move their missions forward. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> If your organization could use help turning its stories into stronger fundraising, visit <u><a href="http://collaborativecause.ca" rel="noopener noreferrer" target="_blank">collaborativecause.ca</a></u>.</p><p>New episodes are released monthly. Follow the show on Spotify or Apple Podcasts to be notified when they’re published. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <u><a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a></u>.</p>]]></description><content:encoded><![CDATA[<p><em>Atlantic Impact</em> is now <em>Raising Impact: Storytelling for Nonprofits</em>. We’re expanding beyond Atlantic Canada and speaking with organizations across the country about how they're using storytelling in their work.</p><p>In this episode, we venture to Ontario to speak with Marvin Karon, Director of Shakespearience Performing Arts, which uses interactive Shakespeare-based programs to challenge young people (and adults) and build soft skills like confidence, communication, and resilience. Throughout the conversation, he tells powerful stories of how some of his students were transformed, while weaving in practical advice for nonprofits like how Shakespearience built an inventory of over a thousand testimonials, why video is the next frontier, and the importance of making sure your storytelling is “a living, breathing thing.”</p><ul><li>00:00 Season Relaunch and Guest Intro</li><li>01:47 Mission, Programs, and How Shakespeare Transforms Students</li><li>08:53 The Power of Shakespearean Language</li><li>09:56 The Challenge of Awareness</li><li>13:25 Collecting Testimonials and Video Proof</li><li>16:38 How Shakespearience Gathered 1,000 Testimonials</li><li>19:12 Consent and Media Release Basics</li><li>20:09 Student Story: From Inferiority to Empowerment</li><li>24:04 Storytelling Advice for Other Nonprofits</li><li>25:32 How Listeners Can Help and Why It Matters</li><li>31:08 Final Reflections and Closing Credits</li></ul><br/><p>Find out more about Shakespearience Performing Arts</p><ul><li>Website: shakespearience.ca</li><li>Facebook: <u><a href="http://facebook.com/ShakespeariencePerformingArts" rel="noopener noreferrer" target="_blank">facebook.com/ShakespeariencePerformingArts</a></u></li><li>YouTube: youtube.com/@shakespearienceperforminga5667</li><li>“Sizzle Reel”: youtu.be/JS3O5bZhby0?si=_R9FaFFYsYEYf0il</li></ul><br/><p><strong>About the <em> Raising Impact: Storytelling for Nonprofits</em> podcast</strong></p><p><em>Raising Impact: Storytelling for Nonprofits</em>, is a podcast where we explore how storytelling helps nonprofits strengthen fundraising and move their missions forward. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> If your organization could use help turning its stories into stronger fundraising, visit <u><a href="http://collaborativecause.ca" rel="noopener noreferrer" target="_blank">collaborativecause.ca</a></u>.</p><p>New episodes are released monthly. Follow the show on Spotify or Apple Podcasts to be notified when they’re published. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <u><a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a></u>.</p>]]></content:encoded><link><![CDATA[https://www.collaborativecause.ca/podcast]]></link><guid isPermaLink="false">3e95d05e-d09a-4faa-bd24-c31c6024954a</guid><itunes:image href="https://artwork.captivate.fm/b07eebcc-3c13-4610-96a5-0477fb7d0888/Raising-impact-Storytelling-for-nonprofits-2.jpg"/><pubDate>Tue, 28 Apr 2026 04:00:00 -0300</pubDate><enclosure url="https://episodes.captivate.fm/episode/3e95d05e-d09a-4faa-bd24-c31c6024954a.mp3" length="41195769" type="audio/mpeg"/><itunes:duration>34:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>2</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/7f3d93cf-7800-44bf-b607-60d1fc4c4a94/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/7f3d93cf-7800-44bf-b607-60d1fc4c4a94/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/7f3d93cf-7800-44bf-b607-60d1fc4c4a94/index.html" type="text/html"/></item><item><title>The Magic of In-Person Storytelling with FireLoch’s Jennifer DeCoste</title><itunes:title>The Magic of In-Person Storytelling with FireLoch’s Jennifer DeCoste</itunes:title><description><![CDATA[<p>Can small in-person storytelling circles drive big change in the nonprofit world? After her own experience with burnout, Jennifer DeCoste founded FireLoch as a place where her fellow burnt out peers in the nonprofit sector could rest and reconnect with their work. In this episode, Jennifer shares how untold stories catalyzed the creation of FireLoch, what kinds of storytelling feel most authentic to her, and why she’s prioritizing intimacy over scale.</p><ul><li>00:30 Jennifer DeCoste's Journey and FireLoch's Mission</li><li>05:27 The Power of Speaking Up</li><li>06:53 Jennifer’s Burnout and Recovery Journey</li><li>10:18 FireLoch’s Funding Model - Who Supports Helping the Helpers</li><li>14:33 Adapting the Narrative for Government Grant Programs vs Philanthropists&nbsp;&nbsp;</li><li>16:01 Collecting Outcome Stories in an Authentic Trust-Forward Way</li><li>19:23 Collaboration and Partnership in Atlantic Canada</li><li>21:15 Small Group In-Person Storytelling: Prioritizing People Over Promotion</li><li>27:22 Evolving Language of Burnout, Wellness, and Success</li></ul><br/><p>Find out more about FireLoch&nbsp;</p><ul><li>Website: fireloch.com</li><li>Facebook: facebook.com/fireloch</li><li>Instagram: instagram.com/fireloch</li><li>LinkedIn: linkedin.com/company/fireloch</li></ul><br/><p><strong>About the <em>Atlantic IMPACT</em> podcast</strong></p><p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></description><content:encoded><![CDATA[<p>Can small in-person storytelling circles drive big change in the nonprofit world? After her own experience with burnout, Jennifer DeCoste founded FireLoch as a place where her fellow burnt out peers in the nonprofit sector could rest and reconnect with their work. In this episode, Jennifer shares how untold stories catalyzed the creation of FireLoch, what kinds of storytelling feel most authentic to her, and why she’s prioritizing intimacy over scale.</p><ul><li>00:30 Jennifer DeCoste's Journey and FireLoch's Mission</li><li>05:27 The Power of Speaking Up</li><li>06:53 Jennifer’s Burnout and Recovery Journey</li><li>10:18 FireLoch’s Funding Model - Who Supports Helping the Helpers</li><li>14:33 Adapting the Narrative for Government Grant Programs vs Philanthropists&nbsp;&nbsp;</li><li>16:01 Collecting Outcome Stories in an Authentic Trust-Forward Way</li><li>19:23 Collaboration and Partnership in Atlantic Canada</li><li>21:15 Small Group In-Person Storytelling: Prioritizing People Over Promotion</li><li>27:22 Evolving Language of Burnout, Wellness, and Success</li></ul><br/><p>Find out more about FireLoch&nbsp;</p><ul><li>Website: fireloch.com</li><li>Facebook: facebook.com/fireloch</li><li>Instagram: instagram.com/fireloch</li><li>LinkedIn: linkedin.com/company/fireloch</li></ul><br/><p><strong>About the <em>Atlantic IMPACT</em> podcast</strong></p><p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></content:encoded><link><![CDATA[https://www.collaborativecause.ca/podcast]]></link><guid isPermaLink="false">77c686f7-31b7-4d83-9c94-f806e6ce46b9</guid><itunes:image href="https://artwork.captivate.fm/b07eebcc-3c13-4610-96a5-0477fb7d0888/Raising-impact-Storytelling-for-nonprofits-2.jpg"/><pubDate>Tue, 16 Dec 2025 04:00:00 -0300</pubDate><enclosure url="https://episodes.captivate.fm/episode/77c686f7-31b7-4d83-9c94-f806e6ce46b9.mp3" length="37573630" type="audio/mpeg"/><itunes:duration>31:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/cf15800f-5573-4deb-8e50-813d106ce42d/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/cf15800f-5573-4deb-8e50-813d106ce42d/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/cf15800f-5573-4deb-8e50-813d106ce42d/index.html" type="text/html"/></item><item><title>The Humanity of Storytelling with Business and Arts NL’s Lynn Panting</title><itunes:title>The Humanity of Storytelling with Business and Arts NL’s Lynn Panting</itunes:title><description><![CDATA[<p>“ Storytelling is imperfect and very human. And that's what makes it accessible.” In this episode, Lynn Panting of Business and Arts NL joins us to talk about  storytelling, creativity, and connection. Lynn shares insights into the organization’s new Narrative Marketing Initiative, how to prioritize storytelling when capacity is limited, and the value of starting small and staying consistent.</p><ul><li>00:30 Introducing Lynn Panting and Business and Arts NL</li><li>03:44 The Narrative Marketing Initiative</li><li>09:35 Mentorship Success Stories</li><li>13:11 Best Formats for Storytelling</li><li>14:54 How to Get Started With Storytelling</li><li>18:07 Overcoming Capacity Challenges</li><li>21:15 The Role of Consistency and Regularity in Storytelling</li><li>22:00 How Artists Benefit from Sharing Their Story</li></ul><br/><p>Find out more about Business and Arts NL&nbsp;</p><ul><li>Website: businessandartsnl.com</li><li>Instagram: instagram.com/businessandartsnl</li><li>Facebook: <a href="http://facebook.com/BusinessandArtsNL" rel="noopener noreferrer" target="_blank">facebook.com/BusinessandArtsNL</a></li><li>X: <a href="http://x.com/BizArtsNL" rel="noopener noreferrer" target="_blank">x.com/BizArtsNL</a></li><li>YouTube:youtube.com/channel/UC3bzv4IcmsrmwrOgOsRrz-g</li><li>LinkedIn: linkedin.com/company/business-and-arts-nl</li></ul><br/><p><strong>About the <em>Atlantic IMPACT</em> podcast</strong></p><p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></description><content:encoded><![CDATA[<p>“ Storytelling is imperfect and very human. And that's what makes it accessible.” In this episode, Lynn Panting of Business and Arts NL joins us to talk about  storytelling, creativity, and connection. Lynn shares insights into the organization’s new Narrative Marketing Initiative, how to prioritize storytelling when capacity is limited, and the value of starting small and staying consistent.</p><ul><li>00:30 Introducing Lynn Panting and Business and Arts NL</li><li>03:44 The Narrative Marketing Initiative</li><li>09:35 Mentorship Success Stories</li><li>13:11 Best Formats for Storytelling</li><li>14:54 How to Get Started With Storytelling</li><li>18:07 Overcoming Capacity Challenges</li><li>21:15 The Role of Consistency and Regularity in Storytelling</li><li>22:00 How Artists Benefit from Sharing Their Story</li></ul><br/><p>Find out more about Business and Arts NL&nbsp;</p><ul><li>Website: businessandartsnl.com</li><li>Instagram: instagram.com/businessandartsnl</li><li>Facebook: <a href="http://facebook.com/BusinessandArtsNL" rel="noopener noreferrer" target="_blank">facebook.com/BusinessandArtsNL</a></li><li>X: <a href="http://x.com/BizArtsNL" rel="noopener noreferrer" target="_blank">x.com/BizArtsNL</a></li><li>YouTube:youtube.com/channel/UC3bzv4IcmsrmwrOgOsRrz-g</li><li>LinkedIn: linkedin.com/company/business-and-arts-nl</li></ul><br/><p><strong>About the <em>Atlantic IMPACT</em> podcast</strong></p><p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></content:encoded><link><![CDATA[https://www.collaborativecause.ca/podcast]]></link><guid isPermaLink="false">33912ff4-9110-4dd7-b903-c61ee806ca47</guid><itunes:image href="https://artwork.captivate.fm/b07eebcc-3c13-4610-96a5-0477fb7d0888/Raising-impact-Storytelling-for-nonprofits-2.jpg"/><pubDate>Tue, 09 Dec 2025 04:00:00 -0300</pubDate><enclosure url="https://episodes.captivate.fm/episode/33912ff4-9110-4dd7-b903-c61ee806ca47.mp3" length="31429107" type="audio/mpeg"/><itunes:duration>26:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/0ab25840-db3c-4d7e-873e-48a8b07c505b/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/0ab25840-db3c-4d7e-873e-48a8b07c505b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/0ab25840-db3c-4d7e-873e-48a8b07c505b/index.html" type="text/html"/></item><item><title>The Art of Adapting Stories with The Gaia Project’s Travis Daley</title><itunes:title>The Art of Adapting Stories with The Gaia Project’s Travis Daley</itunes:title><description><![CDATA[<p>The same story can be told in many different ways. In this episode, The Gaia Project’s Strategic Partnerships Manager, Travis Daley, shares how this environmental and climate education organization adapts its storytelling depending on the audience (i.e. teachers vs government stakeholders vs donors) to make sure they resonate. He also brings insights on training your team to collect stories, how numbers intersect with narrative, and how The Gaia Project is doing more through cross-collaboration.</p><ul><li>00:37 Meet Travis Daley from The Gaia Project</li><li>02:03 The Gaia Project's Mission and Programs</li><li>03:52 Storytelling By and For Different Audiences</li><li>09:31 Training Your Team to Collect Stories</li><li>13:12 The Differences in How Kids and Adults Tell Stories</li><li>14:33 Using Numbers to Support Your Narrative&nbsp;</li><li>18:47 Telling Stories in Tight Knit Communities</li><li>21:31 Doing More Through Cross-Collaboration</li></ul><br/><p>Find out more about The Gaia Project&nbsp;</p><ul><li>Website: thegaiaproject.ca</li><li>Facebook: facebook.com/gaiaproject</li><li>Instagram: <a href="http://instagram.com/thegaiaproject_" rel="noopener noreferrer" target="_blank">instagram.com/thegaiaproject_</a></li><li>LinkedIn: <a href="http://linkedin.com/company/thegaiaproject-projetgaia" rel="noopener noreferrer" target="_blank">linkedin.com/company/thegaiaproject-projetgaia</a></li><li>TikTok: tiktok.com/@thegaiaproject_</li></ul><br/><p><strong>About the <em>Atlantic IMPACT</em> podcast</strong></p><p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></description><content:encoded><![CDATA[<p>The same story can be told in many different ways. In this episode, The Gaia Project’s Strategic Partnerships Manager, Travis Daley, shares how this environmental and climate education organization adapts its storytelling depending on the audience (i.e. teachers vs government stakeholders vs donors) to make sure they resonate. He also brings insights on training your team to collect stories, how numbers intersect with narrative, and how The Gaia Project is doing more through cross-collaboration.</p><ul><li>00:37 Meet Travis Daley from The Gaia Project</li><li>02:03 The Gaia Project's Mission and Programs</li><li>03:52 Storytelling By and For Different Audiences</li><li>09:31 Training Your Team to Collect Stories</li><li>13:12 The Differences in How Kids and Adults Tell Stories</li><li>14:33 Using Numbers to Support Your Narrative&nbsp;</li><li>18:47 Telling Stories in Tight Knit Communities</li><li>21:31 Doing More Through Cross-Collaboration</li></ul><br/><p>Find out more about The Gaia Project&nbsp;</p><ul><li>Website: thegaiaproject.ca</li><li>Facebook: facebook.com/gaiaproject</li><li>Instagram: <a href="http://instagram.com/thegaiaproject_" rel="noopener noreferrer" target="_blank">instagram.com/thegaiaproject_</a></li><li>LinkedIn: <a href="http://linkedin.com/company/thegaiaproject-projetgaia" rel="noopener noreferrer" target="_blank">linkedin.com/company/thegaiaproject-projetgaia</a></li><li>TikTok: tiktok.com/@thegaiaproject_</li></ul><br/><p><strong>About the <em>Atlantic IMPACT</em> podcast</strong></p><p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></content:encoded><link><![CDATA[https://www.collaborativecause.ca/podcast]]></link><guid isPermaLink="false">34f61e81-293b-48b3-9dbb-979f7d1e016b</guid><itunes:image href="https://artwork.captivate.fm/b07eebcc-3c13-4610-96a5-0477fb7d0888/Raising-impact-Storytelling-for-nonprofits-2.jpg"/><pubDate>Tue, 25 Nov 2025 04:00:00 -0300</pubDate><enclosure url="https://episodes.captivate.fm/episode/34f61e81-293b-48b3-9dbb-979f7d1e016b.mp3" length="29033156" type="audio/mpeg"/><itunes:duration>24:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/f27260ee-2643-4e16-95eb-0011d3c0436d/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f27260ee-2643-4e16-95eb-0011d3c0436d/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f27260ee-2643-4e16-95eb-0011d3c0436d/index.html" type="text/html"/></item><item><title>The Five I’s of Storytelling with VRHF’s Hillary Webb</title><itunes:title>The Five I’s of Storytelling with VRHF’s Hillary Webb</itunes:title><description><![CDATA[<p>People relate to people, not institutions. That’s why Hillary Webb, the Valley Regional Hospital Foundation’s Fund Development Manager, thinks of fundraisers as not just facilitators of funds but as stewards of stories. In this episode, Hillary shares her helpful and actionable “Five I’s of Storytelling,” advice for sharing sensitive or negative stories, and why she doesn’t see charitable organizations as competitors.</p><ul><li>00:41 Guest Introduction: Hillary Webb</li><li>03:45 Fundraisers: Facilitators of Funds, Stewards of Stories</li><li>06:53 Impactful Example: Sharon’s Story</li><li>09:40 The Five I's of Storytelling</li><li>13:50 Correcting Perceptions of How Healthcare is Funded</li><li>16:07 How Hillary Collects Stories</li><li>18:40 Collaboration in Atlantic Canada’s Nonprofit Sector</li><li>21:10 Sharing Sensitive or Negative Stories</li><li>27:56 The Experience For People Whose Stories Are Told</li><li>30:43 Strengthening Social Media Through Trial and Error</li><li>34:14 VRHF’s Current Needs and How to Support</li></ul><br/><p>Find out more about the Valley Regional Hospital Foundation</p><ul><li>VRHF Website: vrhfoundation.ca</li><li>VRHF Facebook: facebook.com/vrhfoundation</li><li>VRHF Instagram: instagram.com/vrh_foundation</li></ul><br/><p><strong>About the <em>Atlantic IMPACT</em> podcast</strong></p><p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca/" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></description><content:encoded><![CDATA[<p>People relate to people, not institutions. That’s why Hillary Webb, the Valley Regional Hospital Foundation’s Fund Development Manager, thinks of fundraisers as not just facilitators of funds but as stewards of stories. In this episode, Hillary shares her helpful and actionable “Five I’s of Storytelling,” advice for sharing sensitive or negative stories, and why she doesn’t see charitable organizations as competitors.</p><ul><li>00:41 Guest Introduction: Hillary Webb</li><li>03:45 Fundraisers: Facilitators of Funds, Stewards of Stories</li><li>06:53 Impactful Example: Sharon’s Story</li><li>09:40 The Five I's of Storytelling</li><li>13:50 Correcting Perceptions of How Healthcare is Funded</li><li>16:07 How Hillary Collects Stories</li><li>18:40 Collaboration in Atlantic Canada’s Nonprofit Sector</li><li>21:10 Sharing Sensitive or Negative Stories</li><li>27:56 The Experience For People Whose Stories Are Told</li><li>30:43 Strengthening Social Media Through Trial and Error</li><li>34:14 VRHF’s Current Needs and How to Support</li></ul><br/><p>Find out more about the Valley Regional Hospital Foundation</p><ul><li>VRHF Website: vrhfoundation.ca</li><li>VRHF Facebook: facebook.com/vrhfoundation</li><li>VRHF Instagram: instagram.com/vrh_foundation</li></ul><br/><p><strong>About the <em>Atlantic IMPACT</em> podcast</strong></p><p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca/" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></content:encoded><link><![CDATA[https://www.collaborativecause.ca/podcast]]></link><guid isPermaLink="false">6de89de3-8b66-4f9e-9664-eed6c24b124c</guid><itunes:image href="https://artwork.captivate.fm/b07eebcc-3c13-4610-96a5-0477fb7d0888/Raising-impact-Storytelling-for-nonprofits-2.jpg"/><pubDate>Tue, 11 Nov 2025 04:00:00 -0300</pubDate><enclosure url="https://episodes.captivate.fm/episode/6de89de3-8b66-4f9e-9664-eed6c24b124c.mp3" length="45807948" type="audio/mpeg"/><itunes:duration>38:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/8f44e7e0-027e-4751-aea1-53b251c050c7/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/8f44e7e0-027e-4751-aea1-53b251c050c7/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/8f44e7e0-027e-4751-aea1-53b251c050c7/index.html" type="text/html"/></item><item><title>The Power of Storytelling for Nonprofits with GoodSeeker’s Erik Ayers</title><itunes:title>The Power of Storytelling for Nonprofits with GoodSeeker’s Erik Ayers</itunes:title><description><![CDATA[<p>In the inaugural episode, co-hosts Tanya Wall and Michelle Samson introduce the origin story and mission of the series, which aims to help Atlantic Canada nonprofits leverage storytelling to enhance fundraising and community engagement. Then they sit down with Erik Ayers, Founder and CTO of GoodSeeker, to discuss the data-backed benefits of storytelling, how small stories are crucial for building trust and visibility, and how nonprofits can systematically collect and use stories to engage stakeholders and boost donor contributions.</p><ul><li>00:00 Introduction to The Atlantic Impact</li><li>00:51 The Origin Story of the Podcast</li><li>05:31 Introducing Erik Ayers and GoodSeeker</li><li>08:40 The Power of Small Stories</li><li>11:42 How Storytelling Helps Build Relationships</li><li>14:50 Advice for Collecting and Sharing Stories, and the Power of Prompts</li><li>18:22 Data on Eroding Trust in Nonprofits (And How to Build Trust)</li><li>21:27 More Advice on Writing Good Story Prompts</li><li>23:38  What Organizations Gain By Capturing and Organizing Stories</li><li>25:29 Barriers and Challenges in Story Collection and How to Address Them</li><li>29:17 Final Thoughts and Call to Action</li></ul><br/><p>Find out more about GoodSeeker</p><ul><li>GoodSeeker website: goodseeker.com</li><li>GoodSeeker on LinkedIn: <a href="http://linkedin.com/company/goodseeker-inc" rel="noopener noreferrer" target="_blank">linkedin.com/company/goodseeker-inc</a></li></ul><br/><p><strong>About the <em>Atlantic IMPACT</em> podcast</strong></p><p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></description><content:encoded><![CDATA[<p>In the inaugural episode, co-hosts Tanya Wall and Michelle Samson introduce the origin story and mission of the series, which aims to help Atlantic Canada nonprofits leverage storytelling to enhance fundraising and community engagement. Then they sit down with Erik Ayers, Founder and CTO of GoodSeeker, to discuss the data-backed benefits of storytelling, how small stories are crucial for building trust and visibility, and how nonprofits can systematically collect and use stories to engage stakeholders and boost donor contributions.</p><ul><li>00:00 Introduction to The Atlantic Impact</li><li>00:51 The Origin Story of the Podcast</li><li>05:31 Introducing Erik Ayers and GoodSeeker</li><li>08:40 The Power of Small Stories</li><li>11:42 How Storytelling Helps Build Relationships</li><li>14:50 Advice for Collecting and Sharing Stories, and the Power of Prompts</li><li>18:22 Data on Eroding Trust in Nonprofits (And How to Build Trust)</li><li>21:27 More Advice on Writing Good Story Prompts</li><li>23:38  What Organizations Gain By Capturing and Organizing Stories</li><li>25:29 Barriers and Challenges in Story Collection and How to Address Them</li><li>29:17 Final Thoughts and Call to Action</li></ul><br/><p>Find out more about GoodSeeker</p><ul><li>GoodSeeker website: goodseeker.com</li><li>GoodSeeker on LinkedIn: <a href="http://linkedin.com/company/goodseeker-inc" rel="noopener noreferrer" target="_blank">linkedin.com/company/goodseeker-inc</a></li></ul><br/><p><strong>About the <em>Atlantic IMPACT</em> podcast</strong></p><p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></content:encoded><link><![CDATA[https://www.collaborativecause.ca/podcast]]></link><guid isPermaLink="false">5b796b1a-6140-42c5-9841-f9488582c84a</guid><itunes:image href="https://artwork.captivate.fm/b07eebcc-3c13-4610-96a5-0477fb7d0888/Raising-impact-Storytelling-for-nonprofits-2.jpg"/><pubDate>Tue, 28 Oct 2025 04:00:00 -0300</pubDate><enclosure url="https://episodes.captivate.fm/episode/5b796b1a-6140-42c5-9841-f9488582c84a.mp3" length="36556422" type="audio/mpeg"/><itunes:duration>30:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/42631f05-d172-4d2c-9680-6d7129e8f04a/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/42631f05-d172-4d2c-9680-6d7129e8f04a/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/42631f05-d172-4d2c-9680-6d7129e8f04a/index.html" type="text/html"/></item><item><title>Introducing: Atlantic IMPACT</title><itunes:title>Introducing: Atlantic IMPACT</itunes:title><description><![CDATA[<p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></description><content:encoded><![CDATA[<p>Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.</p><p> Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at <a href="http://collaborativecause.ca/stories" rel="noopener noreferrer" target="_blank">collaborativecause.ca/stories</a>.</p><p>The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by <a href="http://storiedplaces.ca" rel="noopener noreferrer" target="_blank">Storied Places Media</a>.</p>]]></content:encoded><link><![CDATA[https://www.collaborativecause.ca/podcast]]></link><guid isPermaLink="false">48fa9424-9fd9-48bb-bfe0-d12b86f05c5d</guid><itunes:image href="https://artwork.captivate.fm/b07eebcc-3c13-4610-96a5-0477fb7d0888/Raising-impact-Storytelling-for-nonprofits-2.jpg"/><pubDate>Tue, 21 Oct 2025 10:13:00 -0300</pubDate><enclosure url="https://episodes.captivate.fm/episode/48fa9424-9fd9-48bb-bfe0-d12b86f05c5d.mp3" length="1052879" type="audio/mpeg"/><itunes:duration>00:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>trailer</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/d15b42c9-e8e0-4c5d-b511-76f748fd9943/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/d15b42c9-e8e0-4c5d-b511-76f748fd9943/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/d15b42c9-e8e0-4c5d-b511-76f748fd9943/index.html" type="text/html"/></item></channel></rss>