Authentic As F*ck with Sun Yi

YouTube: https://www.youtube.com/@SunYiCo

X: https://x.com/_sun_yi

https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Podcast: https://sunyi.co/aaf-podcast/

Newsletter: https://sunyi.co/newsletter/

Night Owls Merch: https://sunyi.co/night-owl-nation-no-merch/

Quick links: https://zaap.bio/sunyi

***

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https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593

#identitymarketing #marketing #branding #jaguar #volvo #personalbranding #marketingstrategy #authenticity #inclusivity #exclusivity #controversialleaders

Scott Clary: How To Email Influencers, Grow A Podcast, Sell, And Be Happy

Sun Yi — Thu, 16 Jan 2025 00:00:00 -0600

Watch AAF Episode 129 Trailer: https://www.instagram.com/p/DE7qmOqAfbS/

Scott Clary is the host of the Success Story podcast, a #1 Entrepreneurship and Top 10 Business show. With his background in sales and marketing, he was able to give a lot of tactical and practical tips you can use in growing your podcast, selling and marketing for your business, as well as advice on content creation.

We also talked about where ambition comes from as well as what motivates him personally. This isn't some high-level general advice. There's a lot of tips in this episode you can start applying right away. Enjoy!

Chapters:

01:04 How to get famous guests on your podcast

04:03 Practical tips on approaching guests

01:07 How to get better at interviewing

10:06 What drove Scott to become an entrepreneur

13:59 The reality of financial security

20:06 Why every entrepreneur should learn sales

25:52 Motivation behind high performers

30:51 Defining success and lifestyle choices

35:11 Where ambition comes from other than money

41:16 Why Scott started a podcast

46:56 Tips on growing your podcast

58:50 The problem with most course sellers

01:02:41 YouTube/podcast vs. social media

01:04:36 Monetization in podcasting

01:06:50 How long does it take to monetize a podcast

01:11:34 The long-game mindset for success

01:14:12 Childhood influences on money mindset

01:18:17 Process of testing content

Follow Scott:

Homepage: https://www.scottdclary.com/

Success Story Podcast: https://www.successstorypodcast.com/

YouTube: https://www.youtube.com/c/scottdclary

Instagram: https://www.instagram.com/scottdclary/

LinkedIn: https://www.linkedin.com/in/scottdclary/

X: https://x.com/scottdclary

Facebook: https://www.facebook.com/scottdclarypage

Tiktok: https://www.tiktok.com/@scottdclarypage

Threads: https://www.threads.net/@scottdclary

Follow me:

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

YouTube: https://www.youtube.com/c/SunYiCo/

https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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#podcast #podcasting #podcastlife #marketing #sales #salestips #entrepreneurship #contentmarketing #contentcreator

Brendan Kane: The Man Who Unlocked The Science Of Going Viral

Sun Yi — Thu, 09 Jan 2025 00:00:00 -0600

Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/

Download "The Guide To Going Viral" for FREE!

Go to: https://hookpoint.com/aaf

In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!

I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.

Chapters:

00:00 - The Art of Crafting Hooks

02:56 - Understanding the Generalist Principle

05:52 - Navigating Client Pushback

08:29 - The Importance of Storytelling Formats

11:30 - Researching Content Effectively

14:48 - Quality vs. Quantity in Content Creation

17:29 - Mindset and Success in Social Media

20:48 - Finding Your Unique Format

22:54 - Overcoming Perceived Boring Content

29:51 - The Power of Reaction Formats

31:42 - Understanding Virality and Audience Engagement

33:53 - The Myth of One-Time Virality

35:11 - Maximizing Podcast Clips for Virality

38:03 - Creating High Stakes in Content

44:13 - Evolution of Social Media Strategies

48:38 - Platform-Specific Content Strategies

52:23 - Debunking Common Myths in Content Creation

Follow Brendan:

Homepage: https://brendanjkane.com/

Hook Point: https://hookpoint.com/

Free Book Download: https://hookpoint.com/aaf

Instagram: https://www.instagram.com/brendankane

LinkedIn: https://www.linkedin.com/in/brendanjkane/

Facebook: https://www.facebook.com/BrendanJamesKane/

YouTube: https://www.youtube.com/c/brendankane

X: https://x.com/BrendanKane2

Follow me:

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

YouTube: https://www.youtube.com/c/SunYiCo

https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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Preston Smiles: Mindset Alone Isn't Enough To Break Through Financial Barriers

Sun Yi — Thu, 19 Dec 2024 00:00:00 -0600

Watch Episode 127 Trailer here: https://www.instagram.com/p/DDxBL0bRiwO/

Preston shows how most financial barriers has nothing to do with your knowledge or skills, and why just mindset alone isn't enough to break through it. He talks about somatic work and some examples of how he does his workshop. He also gave examples of some of the people he's worked with and the changes they've seen. His words are powerful. I hope you enjoy!

Chapters:

00:00 Breaking the 100K Barrier

02:17 Understanding Somatic Capacity

05:00 The Journey of Personal Transformation

07:38 Mindset vs. Somatic Work

10:22 High-Stress Situations in Workshops

12:51 The Power of Vulnerability

15:47 Uncovering Hidden Blocks

18:19 Cultural Influences on Identity

21:17 The Role of Authenticity in Coaching

23:55 The Importance of Self-Expression

26:24 Living Abundantly Beyond Money

31:04 Understanding Abundance and Happiness

34:37 The Journey to Financial Freedom

38:02 The Essence of Parenting and Family

40:55 The Impact of Children on Personal Growth

45:17 Navigating Relationships and Transparency

54:16 The Integration of Masculinity and Emotion

Follow Preston:

YouTube: https://www.youtube.com/channel/UCLHChGfdXlqR-Wck74eRPgw

Homepage: https://prestonsmiles.com/

Instagram: https://www.instagram.com/prestonsmiles/

Podcast: https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878

Facebook: https://www.facebook.com/PrestonSmilesSpeaks/

Books: https://www.amazon.com/stores/Preston-Smiles/author/B01CWS7DDE

Follow me:

YouTube: https://www.youtube.com/@SunYiCo

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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Michael Janda: How To Build An Agency Or Freelance Business

Sun Yi — Wed, 11 Dec 2024 00:00:00 -0600

Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/

Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career.

Chapters:

00:00 Getting Your First Client

02:40 Diverse Paths to Freelancing

05:33 Crafting Your Message

08:32 Niche Experimentation

11:40 The Importance of Relationships

14:24 Building Trust with Clients

17:14 Leveraging Existing Relationships

20:15 The Role of Introversion in Freelancing

22:59 Finding Your Place in the Industry

30:19 Client Engagement and Communication

32:07 Navigating Partnerships and Leadership

33:46 Balancing Creativity and Business

35:43 Decision-Making in Business

37:24 Profit vs. Portfolio Projects

39:06 Investing in Relationships

41:25 The Importance of Face-to-Face Interaction

44:15 Building Trust Through Relationships

45:11 The Power of Personal Branding

53:20 Transitioning to Education and Course Creation

59:19 Overcoming Fear and Embracing Implementation

01:04:39 The Role of Ambition in Creative Success

01:09:53 Transitioning from Freelancer to Business Owner

01:15:06 The Impact of COVID on Personal Branding and Content Creation

Follow Michael : @morejanda

Instagram: https://www.instagram.com/morejanda/

LinkedIn: https://www.linkedin.com/in/morejanda/

TikTok: https://www.tiktok.com/@mostjanda

X: https://x.com/morejanda

Homepage: https://michaeljanda.com/

Follow me: @SunYiCo

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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#freelancing #freelance #relationshipmarketing #nichemarketing #creativeentrepreneur #creativebusiness #personalbranding #sales #agency #coursecreators #education #design #designer

James Sommerville: Balancing Creative Freedom and Financial Stability

Sun Yi — Thu, 05 Dec 2024 00:00:00 -0600

Watch Episode 125 Trailer Link: https://www.instagram.com/p/DDPj27zRLb7/

James Sommerville is the co-founder of ATTIK and former VP, Global Design for Coca Cola. I asked him how people can navigate their career in the creative industry. He gave us his insights on balancing creative freedom with making money, collaborating with other creatives, how to work with brands, and how he sees the future of agency model evolving. Enjoy!

Chapters:

00:00 The Evolving Role of Creatives in Branding

02:53 Understanding the Importance of Personality in Creative Teams

05:49 Navigating the Freelance Landscape: Common Pitfalls

08:46 The Balance of Creative Freedom and Financial Stability

12:09 The Impact of Personal Projects on Professional Growth

15:01 The Dichotomy of Passion Projects vs. Paid Work

18:01 The Role of Ego in Creative Decision-Making

20:52 The Spectrum of Creative Personalities

23:55 The Importance of Collaboration in Design

26:51 The Value of Introversion in Creative Fields

30:12 Effective Communication Between Designers and Clients

33:00 Learning from Designers: A Collaborative Approach

35:51 The Niche of Brand Strategy in Design

38:19 The Evolution of Design Roles

45:28 Navigating the Freelance Landscape

50:05 The Shift in Creative Agency Models

53:43 The Future of Design and Technology

01:01:50 The Importance of Storytelling in Design

01:10:06 Building a Creative Community

Follow James :

https://www.instagram.com/jamessommerville/

https://www.jamessommerville.co/

Check out Known Unknown:

https://www.instagram.com/knownunknownco/

https://knownunknown.com/

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593

#branding #freelance #design #client #brandstrategy #storytelling #collaboration #community #agency #agencylife

keywords

creatives, branding, personality, freelance, design, collaboration, introversion, client communication, brand strategy, creative freedom, design, brand strategy, freelance, creative industry, storytelling, technology, collaboration, community, agency models, innovation

summary

This conversation explores the evolving role of creatives in branding, emphasizing the importance of personality, collaboration, and clear communication. It discusses common pitfalls freelancers face, the balance between passion projects and paid work, and the value of introversion in creative fields. The dialogue also highlights the need for entrepreneurs to engage with designers as educators, fostering a collaborative environment that enhances the design process. In this conversation, the speaker discusses the evolving landscape of design, emphasizing the shift from niche roles to a broader understanding of brand strategy among designers. They explore the challenges freelancers face in balancing creative work with business development, the changing models of creative agencies, and the impact of technology on the design industry. The importance of storytelling in design is highlighted as a constant amidst technological advancements, and the speaker shares insights on building a diverse creative community.

takeaways

Brands look for a fit in personality and skills.

A diverse team brings different strengths to the table.

Freelancers should clarify their specific contributions.

It's important to communicate your unique value as a designer.

Experimentation can lead to opportunities and visibility.

Balancing passion projects with paid work is crucial.

Ego can impact creative decision-making and collaboration.

Good leaders facilitate open discussions and value input.

Entrepreneurs can learn from designers to enhance their projects.

Understanding the niche of brand strategy is becoming essential for designers. Designers are increasingly seeking to understand brand strategy beyond aesthetics.

Freelancers often struggle with the business side of their work.

Staying small can be a strategic advantage for creative agencies.

The future of design may lean towards collaboration over traditional employment.

Technology has transformed the design landscape, but storytelling remains essential.

AI is seen as a tool for efficiency rather than a creative replacement.

Diversity in creative teams can lead to innovative outcomes.

Building a community of creatives can foster collaboration and growth.

The creative industry is more vibrant now than in previous decades.

Storytelling is a timeless element that enhances design work.

Anneli Hansson: Brand Strategist On Creating An Authentic Brand

Sun Yi — Wed, 20 Nov 2024 00:00:00 -0600

Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/

In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.

Chapters

00:00 Understanding Brand Strategy for Personal Brands

05:57 Aligning Brand Values with Company Actions

11:57 Navigating Personal Branding and Self-Discovery

17:57 The Challenge of Balancing Creativity and Organization

24:05 The Journey of Self-Acceptance and Authenticity

29:58 The Power of Vulnerability in Personal Branding

35:58 The Impact of Personal Stories on Branding

48:56 The Intersection of Personal and Professional Life

56:31 Overcoming Shame and Embracing Imperfection

01:05:39 The Balance of Self-Promotion and Authenticity

01:15:15 The Importance of Showing Up as Your True Self

01:24:10 Vulnerability as a Strength in Personal Branding

01:30:08 Facing Fears and Embracing Authentic Connections

01:35:15 Understanding Personal Branding Beyond Marketing

01:42:10 Navigating Personal Branding and Community Engagement

01:49:09 Understanding Neurodiversity in Communities

01:54:53 Coaching vs. Consulting: A Deep Dive

02:01:12 The Importance of Business Acumen in Creative Fields

02:06:12 The Role of Education in Creative Professions

02:12:34 Building Community and Belonging through Brands

02:20:36 Future Aspirations in Brand Strategy

Follow Anneli: @annelihansson5883

Instagram https://www.instagram.com/theannelihansson/

Linkedin https://www.linkedin.com/in/theannelihansson/

Website https://www.annelihansson.com/

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

💜 Leave a review on Apple Podcasts

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https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593

***

keywords

brand strategy, personal branding, company culture, leadership, self-discovery, vulnerability, creativity, ego, self-acceptance, authenticity, personal branding, vulnerability, self-esteem, authenticity, self-acceptance, professional growth, emotional intelligence, overcoming shame, personal stories, building trust, personal branding, community engagement, emotional connections, neurodiversity, brand strategy, coaching, consulting, business acumen, education, authenticity, belonging

summary

In this conversation, Sun Yi and Anneli explore the intricacies of brand strategy, particularly focusing on personal branding. They discuss the importance of understanding what makes a brand unique, the role of company culture in branding, and the necessity of aligning brand values with actions. The conversation delves into the challenges of self-discovery and the impact of vulnerability in personal branding. They also touch on the balance between creativity and organization, the influence of ego in creative industries, and the transformative power of recognizing and embracing one's weaknesses as strengths. In this conversation, Anneli and Sun Yi explore the intricate relationship between personal and professional identities, emphasizing the importance of vulnerability, self-acceptance, and authenticity in personal branding. They discuss how personal experiences shape professional behavior, the challenges of self-esteem, and the necessity of showing up as one's true self in both personal and business contexts. The dialogue highlights the significance of emotional intelligence and the impact of genuine connections on building trust and rapport with audiences. In this conversation, Sun Yi and Anneli explore the intricate relationship between personal branding, community engagement, and emotional connections. They discuss the importance of understanding one's purpose and the spiritual aspects of branding, emphasizing that true branding goes beyond mere marketing tactics. The dialogue also touches on the therapeutic nature of brand strategy, the significance of neurodiversity in communities, and the need for creative professionals to possess business acumen. Anneli shares her insights on coaching versus consulting, the role of education in creative fields, and the power of authenticity in building a personal brand. The conversation concludes with aspirations for future work in brand strategy and the importance of fostering community and belonging through brands.

takeaways

Brand strategy for personal brands is simpler than corporate brands.
Understanding company culture is crucial for effective branding.
Alignment between brand values and actions is essential.
Leadership plays a key role in shaping brand identity.
Self-awareness is vital for personal branding success.
Weaknesses can often be transformed into strengths.
Creativity requires a balance between spontaneity and organization.
Ego can hinder collaboration in creative industries.
Vulnerability can enhance personal branding efforts.
Personal stories are powerful tools for branding. Personal stories can significantly influence professional work.
Vulnerability is a strength that fosters connection.
Self-esteem is tied to how we perceive ourselves and our performance.
Overcoming shame is essential for personal growth.
Authenticity in branding is more important than perfection.
Self-promotion should not compromise authenticity.
Detachment from outcomes can lead to better business results.
Building trust requires honesty and accountability.
Vulnerability can inspire others to be open and authentic.
Understanding your audience is crucial for effective branding. Personal branding is about understanding who you want to be surrounded by.
Emotional connections are crucial in branding.
Finding your purpose is essential for effective branding.
Brand strategy can be therapeutic in nature.
Neurodiversity plays a role in community dynamics.
Authenticity is key in personal branding.
Education in creative fields often lacks business acumen.
Learning by doing is the most effective way to grow.
Belonging is a powerful aspect of branding.
The future of branding involves deeper connections and community engagement.

Laura Belgray: Writing, Publishing, And Selling Your Book

Sun Yi — Fri, 15 Nov 2024 00:00:00 -0600

Watch Trailer Episode 123: https://www.instagram.com/p/DCZR76kR4eE/

Watch Full Episode 123 on YouTube: https://www.youtube.com/watch?v=uB2kiw0GtSU&t=3385s

In this episode, I spoke with Laura Belgray on her process of publishing and marketing her book. Check out her book Tough Titties and join her mailing list at: https://www.talkingshrimp.com/

Chapters

00:00 The Journey of Writing a Book

17:53 Navigating the Publishing Process

36:04 Marketing and Selling the Book

42:54 The Art of Engaging Interviews

45:08 Shrimp Club: A Mastermind Experience

49:29 Navigating Creative Burnout

52:15 The Balance of Selling and Authenticity

56:20 The Myth of Passive Income

01:01:10 The Evolution of Writing in the Digital Age

01:08:51 The Maturing Landscape of Online Business

01:12:40 Future Writing Aspirations and Inspirations

01:18:31 The Role of Authenticity in Storytelling

Follow Laura: @TheLauraBelgray

https://www.instagram.com/laurabelgray/

https://www.facebook.com/talkingshrimp

https://twitter.com/lbelgray/

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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***

Keywords

writing process, book publishing, marketing strategies, memoir, nonfiction, author journey, book proposal, editing, storytelling, audience engagement, interviews, shrimp club, creative burnout, authenticity, passive income, writing, online business, storytelling, marketing, publishing

Summary

In this conversation, the speaker shares their journey of writing and publishing a book, detailing the challenges faced during the writing process, the intricacies of navigating the publishing industry, and the strategies employed for marketing and selling the book. The discussion highlights the importance of having a strong voice, the necessity of a well-structured proposal, and the significance of pre-orders and audience engagement in achieving book success. In this engaging conversation, Laura and her guest delve into the intricacies of interviews, the challenges of creative burnout, and the balance between authenticity and selling in the writing world. They explore the evolving landscape of online business, the myth of passive income, and the importance of storytelling in a digital age. The discussion also touches on future writing aspirations and the impact of AI on creative expression.

Takeaways

Writing a book is often harder than anticipated.
Having a strong voice and point of view is crucial.

Hadar Shemesh: Right Way To Build A Membership Community

Sun Yi — Fri, 01 Nov 2024 00:00:00 -0600

Watch Trailer Episode 122: https://www.instagram.com/p/DCFCW3MRVVy/

Watch Full Episode 122 on Youtube: https://www.youtube.com/watch?v=pRY9FrKWkbE&t=2s

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

This week's guest is Hadar Shemesh. Hadar is a linguistics expert and communication coach who’s worked with companies like Google, Microsoft, Facebook, IBM, GM, WeWork, Wix and many more! She has over a million subscribers on her YouTube channel @hadar.shemesh and she's committed to helping people communicate clearly and confidently in English.

In this conversation, Hadar and I discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. We explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction.

00:00 Reconnecting and Reflecting on Past Experiences

02:47 Navigating the Challenges of Repetitive Content

05:57 Creating Fresh and Engaging Membership Experiences

09:02 Onboarding New Members Effectively

12:01 The Interconnection of Language Learning and Personal Development

14:58 Building Community and Engagement in Memberships

17:55 Understanding Member Behavior and Engagement

21:00 Encouraging Participation and Overcoming Fear

24:03 Creating a Supportive Environment for Growth

26:59 Balancing Content and Engagement Strategies

29:59 Leveraging Technology for Community Building

32:56 Fostering Connections and Accountability

36:03 Innovative Approaches to Member Engagement

47:36 The Importance of Vulnerability in Sharing Stories

50:08 Creating Comfortable Sharing Environments

52:41 Trust and Confidence in Sharing

56:26 Measuring Success in Community Engagement

58:12 Understanding Different Member Needs

01:00:10 The Value of Member Feedback

01:02:10 Navigating Content Creation Challenges

01:04:12 Shifts in Content Consumption

01:06:47 The Balance Between Quantity and Quality

01:10:50 Visualizing Future Goals

01:12:43 Relearning Important Lessons

01:16:21 Finding Balance in Expectations

01:18:51 The Journey of Entrepreneurship

01:20:45 The Importance of Positive Reinforcement

01:22:38 Understanding Different Feedback Needs

01:26:45 Creating Urgency in Membership Enrollment

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Hadar: @hadar.shemesh

Instagram: https://www.instagram.com/hadar.accentsway/

Website: https://hadarshemesh.com/

***

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***

keywords

membership, community building, personal development, content creation, engagement strategies, onboarding, language learning, storytelling, online courses, coaching, storytelling, community engagement, vulnerability, feedback, content creation, membership retention, positive reinforcement, entrepreneurship, teaching, accountability

takeaways

It's important to keep content fresh to maintain excitement.
Creating a supportive community enhances learning experiences.
Onboarding processes should cater to new members' needs.
Personal development is intertwined with language learning.
Engagement strategies should be tailored to member behavior.
Encouraging small steps can help overcome fear of participation.
Feedback is crucial for member growth and confidence.
Technology can enhance community interaction and engagement.
Building relationships within the community fosters loyalty.
Regularly assessing member needs can improve retention. Vulnerability in sharing stories fosters deeper connections.
Creating a comfortable environment encourages participation.
Trust and confidence are essential for sharing experiences.
Engaging with community identity can enhance participation.
Measuring success should consider different member needs.
Feedback from members is crucial for improvement.
Content creation can be exhausting but is necessary for growth.
Shifts in content consumption require adaptation.
Positive reinforcement is key in teaching and feedback.
Understanding the balance between expectations and appreciation is vital.

summary

In this conversation, Sun Yi and Hadar discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. They explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction. The dialogue emphasizes the interconnectedness of language learning and personal growth, highlighting the need for innovative approaches to maintain member engagement and satisfaction. In this conversation, Hadar and Sun Yi explore the dynamics of community engagement, the importance of vulnerability in storytelling, and the challenges of content creation. They discuss how sharing personal stories can foster connections, the need for positive reinforcement in teaching, and the significance of understanding different member needs within a community. The dialogue also touches on the balance between quantity and quality in content, the impact of ego on teaching, and the importance of feedback in improving member experiences.

Jiaming Ju: How To Sell Something People Don’t Understand

Sun Yi — Wed, 23 Oct 2024 15:00:00 -0600

Watch Trailer Episode 121: https://www.youtube.com/watch?v=mN-S74MbFpk

Watch Full Episode 121 on YouTube: https://www.youtube.com/watch?v=QD5zKpqI9Yg&t=1741s

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 121 of AAF podcast: Selling Something People Don’t Understand w/ Jiaming Ju. Don't miss this inspiring conversation about entrepreneurship and storytelling.

The owner of KUN Health alongside her father, Jiaming Ju, went from leading the world's largest data collection on senior adults from New York to Singapore to joining her father in his decades-long mastery of Traditional Chinese Medicine (TCM). Infusing Jiaming's expertise on aging data and economics together, they help people live healthy lives and preserve Chinese heritage."

Chapters

00:00 Journey into Chinese Medicine

08:57 The Art of Tongue Diagnosis

18:05 Empathy in Healing

30:03 Integrating Mental Health and Chinese Medicine

39:50 Innovating Traditional Practices

50:11 The Role of Food in Medicine

59:59 Building a Personal Brand in Health

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jiaming:

Instagram: https://www.instagram.com/kunhealth/

Website: https://www.kun.health/about

Linkedin: https://www.linkedin.com/company/kunhealth/

Linkedin: https://www.linkedin.com/in/jiaming-ju

***

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***

keywords

Chinese medicine, tongue diagnosis, mental health, empathy, innovation, food as medicine, personal branding, holistic healing, traditional practices, health data

summary

In this conversation, Sun shares her unique journey from being an economist to a Chinese medicine practitioner, emphasizing the importance of cultural heritage and the nuances of traditional practices. She discusses her innovative approach to tongue diagnosis as a way to engage people with Chinese medicine, highlighting the connection between mental health and physical well-being. Sun also reflects on the role of food in medicine and the need for innovation in traditional practices to make them relevant in today's world. The conversation concludes with insights on building a personal brand in the health space and the misconceptions surrounding tongue scraping.

takeaways

Sun transitioned from an economist to a Chinese medicine practitioner.
Cultural appropriation of Chinese medicine sparked her interest in the field.
Tongue diagnosis serves as an accessible entry point for people to understand Chinese medicine.
Empathy plays a crucial role in her healing practice, often leading to emotional breakthroughs for patients.
Chinese medicine integrates mental health and physical health, addressing both in treatment.
Food is considered medicine in Chinese culture, emphasizing preventative care.
Sun aims to innovate traditional practices while honoring their roots.
Building a personal brand requires a balance of expertise and marketing strategy.
Misconceptions about practices like tongue scraping can hinder understanding of health.
Sun's goal is to make Chinese medicine accessible and relevant to a broader audience.

James Altucher: Going Viral By Accident, Controversial Opinions, And Dealing With Haters

Sun Yi — Wed, 16 Oct 2024 00:00:00 -0600

Watch Trailer Episode 120:

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 120 of AAF podcast: James Altucher On Going Viral By Accident. Don't miss this inspiring conversation about entrepreneurship and storytelling.

James Altucher is an American hedge-fund manager, author, podcaster, and entrepreneur known for founding or co-founding over 20 companies. He is also recognized as an investor and venture capitalist, with expertise in emerging technologies like cryptocurrency and artificial intelligence.

Chapters

00:00 The Evolution of Personal Branding

02:54 Authenticity vs. Agenda in Content Creation

06:11 The Challenge of Niching Down

08:50 Controversial Opinions and Their Impact

11:55 Navigating Success and Failure

15:01 The Role of Ideas in Entrepreneurship

17:51 Understanding Failure and Resilience

01:02:46 The Journey of Humility and Learning

01:11:31 The Role of AI in Creativity and Design

01:18:40 Navigating the Future of AI and Human Interaction

01:36:38 Predictions for the Future: Technology, Politics, and Society

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow James: @JamesAltucherShow

Website https://www.jamesaltucher.com/

Podcast Website https://jamesaltuchershow.com/

Channel https://youtube.com/@TheJamesAltucherShow

Subscribe Here youtube.com/channel/JamesAltucherShow/?sub_confirmation=1

Apple Podcast apple.co/3UayEse

Spotify Podcast open.spotify.com/show/0Tqw1AaZyrZ7kWnrNSgbNQ?si=905dd43e33414217

Twitter twitter.com/jaltucher

Facebook facebook.com/JAltucher.Blog

LinkedIn linkedin.com/in/jamesaltucher

Quora quora.com/profile/James-Altucher

Instagram https://instagram.com/altucher/

***

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***

takeaways

Authenticity is crucial for creating opportunities.
Vulnerability and authenticity are the currency of communication.
Narrowing down to a niche can limit potential.
Controversial opinions can lead to unexpected backlash.
Success is not defined solely by financial gain.
Resilience is key in navigating failures.
Ideas must be exercised like a muscle for growth.
Health and emotional well-being are essential for success.
Learning from failures is a continuous process.
It's important to maintain humility in both success and failure. Humility is learned through experiences and failures.
Teaching often reveals what we don't know.
A certain arrogance is necessary to start new endeavors.
AI should be viewed as a powerful assistant, not a replacement.
The creative process involves both intuition and learned skills.
Writing and comedy are complex forms of creativity that require human touch.
AI is rapidly advancing in healthcare and other fields.
Innovation tends to outpace political changes.
The future will see drastic changes due to technological advancements.
Human connection and storytelling remain vital in all creative endeavors.

keywords

personal branding, authenticity, content creation, niching down, success, failure, entrepreneurship, ideas, vulnerability, communication, humility, learning, AI, creativity, design, future predictions, technology, politics, healthcare, innovation

summary

In this conversation, James Altucher discusses the organic development of his personal brand, emphasizing the importance of authenticity and vulnerability in content creation. He reflects on the challenges of niching down and the impact of controversial opinions on his career. Altucher shares insights on success and failure, highlighting the necessity of resilience and the role of ideas in entrepreneurship. He concludes by discussing the importance of maintaining health and humility in the face of setbacks. In this engaging conversation, James Altucher and Sun Yi explore the themes of humility, learning, and the evolving role of AI in creativity and design. They discuss the importance of recognizing one's limitations, the necessity of continuous learning, and the potential of AI as a powerful assistant in various fields. The conversation also delves into predictions for the future, touching on technology, healthcare, and the political landscape, emphasizing the need for adaptability and innovation in a rapidly changing world.

Abigail Peugh: Truth About Making Money As A Content Creator

Sun Yi — Wed, 09 Oct 2024 00:00:00 -0600

Watch Trailer Episode 119: https://www.youtube.com/watch?v=KQ_pjOG-dtQ

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 119 of AAF podcast: Making Money As A Content Creator w/ Abigail Peugh. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Abigail Peugh is an introverted, sweat pants wearing, always slightly tired looking mama, who built a 7 figure online business around her life, not the other way around. In the past 2 years, she has served over 12,000 students with her digital products and recently launched her own podcast. Abigail empowers and teaches you how to not only create your own digital products, but she then teaches you how to show up as YOU in your marketing to generate consistent daily sales through story-telling and conversion content on Social Media.

Chapters

00:00 Introduction to UGC creators

02:36 Getting started as a UGC creator

05:00 Affiliate programs and TikTok Shop

07:03 Transitioning from UGC to brand deals

09:55 The role of affiliates and brand deals

13:45 Revenue from brand affiliates and ambassadors

18:15 Moving away from UGC content

20:23 Creating content for personal brand

24:18 Common mistakes in content creation

28:26 Growing on TikTok vs Instagram

32:05 Creating Emotion-Evoking Content

34:46 Balancing Growth and Sales Content

36:48 Batching Content and Leveraging the Menstrual Cycle

39:14 The Challenges of Delegating Tasks

41:48 The Power of Repurposing Content

56:49 Using Trending Audio

59:50 Focusing on One Platform

01:03:46 Starting from Scratch

01:06:34 Knowing What to Post

01:10:58 Dealing with Negative Comments

01:15:53 Attracting the Right Audience

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

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Follow Abigail: @abigailpeugh

Instagram: https://www.instagram.com/abigailpeugh/

Website: https://abigailpeugh.com/home/

Youtube: https://www.youtube.com/channel/UCUOHD5Vo5d0-HvMxo48kjJA

Tiktok: https://tiktok.com/@abigailpeugh

Website: stan.store/abigailpeugh

***

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***

takeaways

UGC creators can make as much money as they want by taking on more clients
To get started as a UGC creator, create a portfolio and reach out to brands
TikTok Shop is a great entryway into the world of UGC
Monthly recurring revenue from brand deals and affiliates can provide a stable income
Transitioning to teaching and selling digital products can be more lucrative on platforms like Instagram
Experiment with different types of content and be open to trying new things Create content that evokes emotion and makes viewers feel something.
Don't overthink and be open to trying something different.
Consistently post content to stay top of mind for your audience.
Find a balance between growth and sales content.
Batch your content creation around your menstrual cycle.
Delegating tasks can be challenging but necessary for growth.
Repurpose content to reach a wider audience. Trending audio can be helpful in gaining visibility and engagement on social media platforms, but it should be used in a way that matches the content and evokes the right emotions.
Focusing on one platform and building an audience before branching out can be more effective in the early stages of building a presence online.
When starting from scratch, it is important to post consistently, try new things, and listen to your audience to create content that resonates with them.
Dealing with negative comments is a part of being online, but it is important to stay true to your opinions and attract the right audience.
Repelling some people with your content is a good thing, as it helps attract the right audience who align with your values and message.

summary

UGC creators, or user generated content creators, create content for brands but not for their own pages. They can make as much money as they want by taking on more clients. To get started as a UGC creator, one can create a portfolio on platforms like Canva and reach out to brands they want to work with. TikTok Shop is a great entryway into the world of UGC, where creators can sell products and make money. It's important to talk about things you actually love when doing brand deals or being an affiliate. Monthly recurring revenue from brand deals and affiliates can provide a stable income. UGC creators can transition to teaching and selling digital products, which can be more lucrative on platforms like Instagram. Content creation on Instagram and TikTok requires different strategies, with TikTok being more focused on entertainment and Instagram being more targeted for selling. It's important to experiment with different types of content and be open to trying new things. In this part of the conversation, Abigail and Sun Yi discuss the importance of creating content that evokes emotion and makes viewers feel something. They also talk about the barriers that prevent people from making this type of content, such as overthinking and fear of trying something different. Abigail emphasizes the need to stay top of mind for her audience by consistently posting content, even if it's not perfect. They also discuss the balance between growth and sales content, and the importance of selling as you grow. Abigail shares her approach to content creation and how she batches her content around her menstrual cycle. They also touch on the challenges of delegating tasks and repurposing content. In this part of the conversation, Abigail and Sun Yi discuss the use of trending audio on social media platforms. Abigail believes that trending audio can be helpful in gaining visibility and engagement, but it should be used in a way that matches the content and evokes the right emotions. They also talk about the importance of focusing on one platform and building an audience before branching out. Abigail shares her advice for starting from scratch, which includes posting consistently, trying new things, and listening to your audience. They also discuss dealing with negative comments and the importance of staying true to your opinions and attracting the right audience.

keywords

UGC creator, user generated content, content creation, brands, clients, portfolio, TikTok Shop, brand deals, affiliate, recurring revenue, digital products, Instagram, TikTok, content strategy, content creation, emotion, overthinking, fear, top of mind, growth, sales, balance, batching, menstrual cycle, delegating, repurposing, trending audio, social media, visibility, engagement, content, emotions, platform, audience, starting from scratch, posting consistently, trying new things, listening to audience, negative comments, staying true to opinions, attracting the right audience

Kate Northrup: The Difference Between Rich & Abundant

Sun Yi — Wed, 02 Oct 2024 15:00:00 -0600

Watch Trailer Episode 118: https://www.youtube.com/watch?v=EffZXwfBnwE

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 118 of AAF podcast: Kate Northrup On Difference Between Rich & Abundant. Don't miss this inspiring conversation about entrepreneurship and storytelling.

As an entrepreneur, bestselling author, and mother, Kate Northrup supports ambitious people to light up the world without burning themselves out. Kate teaches how to heal your relationship with money, time, and work. She’s the author of the bestsellers Money: A Love Story and Do Less, the creator of the Do Less Planner, and the host of the top ranking podcast, Plenty. Her work has been featured by The NY Times, Oprah Daily, The Today Show, Glamour, Harvard Business Review, and more. She lives with her husband/business partner and their two daughters in Miami.

Chapters

00:00 Can Anyone Become Rich or a Millionaire?

02:12 The Illusion of Money and Status

06:27 Rewiring Trauma and Limiting Beliefs

10:25 Cultivating a Feeling of Abundance

23:53 Authentic Storytelling vs. Clickbait

31:59 Building Trust and Leading Towards Growth

37:19 The Power of Authenticity and Telling the Truth

39:18 Being a Conduit for Creativity and Service

44:04 The Responsibility of Marketers to be Trauma-Informed

49:29 Overcoming Imposter Syndrome and Fear of Visibility

55:32 Completing the Emotional Stress Cycle and Metabolizing Stress

01:08:16 Managing Nervous System Health

01:10:46 The Role of Movement, Breath, Creativity, Social Connection, and Tears

01:12:28 Practical Techniques for Stress Management

01:17:42 Challenging Mainstream Productivity Hacks

01:20:33 Body-based Energy Management Strategies for Plenty of Time

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Kate: @katenorthruptv

Instagram: https://www.instagram.com/katenorthrup/

Facebook: https://www.facebook.com/katenorthrupcommunity/

Website: https://katenorthrup.com/bio/

X: https://twitter.com/katenorthrup

Podcast: https://katenorthrup.com/plenty/

***

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***

takeaways

Anyone can learn to be good with money, but becoming rich or a millionaire is not necessary for experiencing a feeling of abundance.

The amount of money does not determine happiness or well-being; it is more important to focus on how things feel.

Trauma can impact our relationship with money and success, and it is important to consciously rewire any limiting beliefs or patterns.

Authentic storytelling should focus on vulnerability and personal growth, rather than using trauma as clickbait.

Building a community based on trust and leading people towards their true selves is more sustainable than relying on sensationalism or controversy. Authenticity and telling the truth are magnetic and captivating in storytelling and personal branding.

Being a conduit for creativity and service allows messages to come through without ego.

Marketers have a responsibility to be trauma-informed and avoid re-traumatizing their audience.

Generational and ancestral trauma can impact neural patterning and create imposter syndrome and fear of visibility.

Completing the emotional stress cycle and metabolizing daily stress is crucial for well-being and overcoming burnout. Managing our nervous system health is crucial for productivity and well-being.

Releasing stress and creating spaciousness in our lives is essential.

Movement, breath, creativity, social connection, and tears help close the emotional stress loop.

Practical techniques like Havening can signal safety to our nervous system in stressful situations.

Challenging mainstream productivity hacks and adopting body-based energy management strategies can create plenty of time for what truly matters.

summary

In this conversation, Kate Northrup discusses the concept of wealth and abundance. She emphasizes that anyone can learn to be good with money, but becoming rich or a millionaire is not necessary for experiencing a feeling of abundance. Kate believes that the amount of money does not matter because the value of things is subjective and the whole system is pretend. She encourages people to cultivate a feeling of abundance and learn how to feel the way they want to feel with or without money. Kate also explores the relationship between money, status, and happiness, and the importance of focusing on how things feel rather than how they look. Kate Northrup and Sun Yi discuss the importance of authenticity and telling the truth in storytelling and personal branding. They explore the concept of being a conduit for creativity and service, allowing messages to come through without ego. They also discuss the responsibility of marketers to be trauma-informed and avoid re-traumatizing their audience. The conversation touches on the topics of generational and ancestral trauma, and the need to update neural patterning to overcome imposter syndrome and fear of visibility. The importance of completing the emotional stress cycle and metabolizing daily stress is also emphasized. In this conversation, Kate Northrup discusses the importance of managing our nervous system health to improve productivity and well-being. She emphasizes the need to release stress and create spaciousness in our lives. Kate also highlights the role of movement, breath, creativity, social connection, and tears in closing the emotional stress loop. She shares practical techniques like Havening to signal safety to our nervous system in stressful situations. Kate also challenges the mainstream productivity hacks and offers body-based energy management strategies to create plenty of time for what truly matters.

keywords

wealth, abundance, money, feeling, millionaire, status, happiness, trauma, storytelling, authenticity, clickbait, authenticity, storytelling, personal branding, creativity, service, trauma-informed marketing, generational trauma, ancestral trauma, neural patterning, emotional stress cycle, metabolizing stress, nervous system health, stress management, productivity, time management, energy management, creativity, social connection, tears, Havening

Neil Patel: Insider Advices From A 9-Figure Agency Owner

Sun Yi — Wed, 25 Sep 2024 15:00:00 -0600

Trailer Episode 117: https://www.youtube.com/watch?v=bjJBq5N0qR8

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 117 of AAF podcast: Advice From A 9-Figure Agency Owner Neil Patel. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Neil Patel the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Chapters

00:00 Copying Marketing Strategies

03:32 Developing Client Strategies

05:27 Content Creation for Clients

08:41 Neil's Involvement in Content Creation

10:43 The Importance of Personal Experience in Content

12:06 Expensive Problems vs Popular Problems

15:41 The Temptation of Mass Content

17:48 The Desire for Fame and Popularity

20:44 Investing in Personal Brand vs Agency

22:46 Building an Agency without Personal Brand

25:03 The Profitability of Boring and Ugly Industries

27:45 Solving Expensive Problems

28:31 The Power of 'Boring' Marketing

30:25 The Importance of Data Analytics in Marketing

31:25 Understanding the Lifetime Value of Customers

32:35 Delegation and Surrounding Yourself with Experts

35:37 Managing a Growing Team and Fostering Employee Retention

47:05 Strategic Allocation of Time and Resources in Marketing

52:12 The Limitations of AI in Content Creation

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

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Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

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Follow Niel:

Youtube: https://www.youtube.com/neilpatel

Instagram: https://www.instagram.com/neilpatel/

Facebook: https://www.facebook.com/neilkpatel/

Twitter: https://x.com/neilpatel

Linkedin: https://www.linkedin.com/in/neilkpatel/

NP Digital https://www.npdigital.com

Blog https://neilpatel.com

***

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***

summary

The most common mistake in marketing is copying what works for others without considering the unique factors that contribute to success. Each business is different and what works for one may not work for another. Before signing a contract, it is important to understand the client's pain points and goals, and develop a strategy based on data analysis. Content creation for clients involves understanding their goals and target audience, conducting research on competitors, and creating better versions of existing content. Personal branding can be beneficial, but building a corporate brand is more powerful in the long run. Boring and ugly industries often generate significant revenue, and focusing on solving expensive problems can be more profitable than chasing popularity. In this conversation, Neil Patel discusses the importance of focusing on the 'boring' aspects of marketing, such as data and analytics, rather than chasing after the 'cool and sexy' trends. He emphasizes the need for a balance between creativity and the analytical side of marketing. Neil also highlights the significance of proper data tracking and analysis, as well as understanding the lifetime value of customers. He shares insights on the role of a founder in a growing organization, the importance of delegation, and the challenges of managing a team. Neil also discusses the allocation of time and resources in marketing, and the impact of AI on content creation.

keywords

marketing mistakes, copying strategies, unique factors, business differences, client strategy, content creation, personal branding, corporate branding, boring industries, expensive problems, marketing, data analytics, lifetime value, delegation, team management, time allocation, AI

Takeaways

Copying what works for others without considering unique factors is a common marketing mistake.

Each business is different and what works for one may not work for another.

Before signing a contract, understand the client's pain points and goals, and develop a strategy based on data analysis.

Content creation involves understanding goals, researching competitors, and creating better versions of existing content.

Personal branding can be beneficial, but building a corporate brand is more powerful in the long run.

Boring and ugly industries often generate significant revenue.

Focusing on solving expensive problems can be more profitable than chasing popularity. Focus on the 'boring' aspects of marketing, such as data analytics and lifetime value, rather than chasing after trends.

Proper data tracking and analysis are crucial for effective marketing strategies.

Understanding the lifetime value of customers helps optimize spending and profitability.

Delegation is essential for growth, and it's important to surround yourself with people who are better than you in certain areas.

Managing a team requires good communication, a strong company culture, and a focus on employee retention.

The allocation of time and resources in marketing depends on the stage and industry of the business.

AI still has limitations in content creation, and human-written content tends to perform better in terms of quality and traffic.

Joanne Molinaro: The Korean Vegan On The Purpose Of Storytelling

Sun Yi — Wed, 18 Sep 2024 15:00:00 -0600

Watch Trailer: https://youtu.be/EnShcYxwGPI

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in this Episode 116 of AAF podcast: Purpose of Storytelling with Joanne Molinaro aka The Korean Vegan. Don't miss this inspiring conversation about entrepreneurship and storytelling.

With over 5 million fans spread across her social media platforms, New York Times best-selling author Joanne Molinaro, a.k.a The Korean Vegan, has appeared on The Food Network, CBS Saturday Morning, ABC's Live with Kelly and Ryan, The Today Show, PBS, and The Rich Roll Podcast. She's been featured in the Los Angeles Times, The Washington Post, The Atlantic, NPR, and CNN; and her debut cookbook was selected as one of “The Best Cookbooks of 2021” by The New York Times and The New Yorker among others.

Chapters

00:00 The Purpose of Storytelling

02:32 The Importance of Feeling Seen

05:57 Balancing Ego and Objectivity

10:09 Transitioning to Video Content

14:23 The Appeal of Non-Food Content

16:32 Finding a Balance in Content Creation

19:23 The Joy of Writing

22:14 Balancing Ego and Objectivity in Opinion Formation

25:05 The Role of Ego in Opinion Formation

27:18 Learning from Failure and Feedback

29:06 Navigating Ego in the Legal Profession

32:57 The Challenge of Polarizing Content

37:09 Striving for a Balance in Content Creation

45:16 Integrity in the Legal Profession

52:06 The Power of Personal Stories

57:37 The Evolving Definition of Being American

01:09:29 Progressive vs. Conservative

01:16:25 Reflection and Reassessing One's Path

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Joanne:

YouTube: @TheKoreanVegan

Instagram: https://instagram.com/thekoreanvegan

TikTok: https://tiktok.com/@thekoreanvegan

Facebook: https://facebook.com/thekoreanvegan

Twitter: https://twitter.com/thekoreanvegan

***

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***

summary

Storytelling is a way to help people feel seen and to affirm their worth. It can also be a way for the storyteller to feel seen and validated. Joanne started her content creation journey with the goal of veganizing Korean food, but later shifted towards storytelling about the immigrant experience in the United States. She wanted to provide insight into the immigrant American experience and allow immigrants to be seen. When people don't feel seen, they feel that their story and actions are not worthy or valuable. Joanne believes that everyone has stories to share, but they may not believe their stories deserve to be heard or have the skills to share them effectively. Joanne enjoys making both food and non-food content, but writing is what gets her most passionate. She believes in being objective and well-informed before sharing an opinion. Balancing ego and objectivity is important in the legal profession and in content creation. Joanne strives to create positive storytelling, but acknowledges the challenge of competing with polarizing content that generates more views and engagement. She hopes to find a balance and not compromise her ideals. In this conversation, Joanne and Sun Yi discuss the importance of integrity in the legal profession and the challenges of staying true to one's values. They also explore the themes of immigration, identity, and the evolving definition of what it means to be American. Joanne shares her passion for storytelling and the power of sharing personal stories to challenge stereotypes and promote understanding. They discuss the need for open-mindedness and empathy in today's polarized world and the importance of taking time to reflect and reassess one's path in life.

keywords

storytelling, feeling seen, immigrant experience, worth, value, content creation, writing, opinion, ego, objectivity, legal profession, polarizing content, integrity, legal profession, values, immigration, identity, American, storytelling, stereotypes, understanding, open-mindedness, empathy, reflection

takeaways

Storytelling is a powerful way to help people feel seen and affirm their worth.
Everyone has stories to share, but they may not believe their stories deserve to be heard or have the skills to share them effectively.
Balancing ego and objectivity is important in both the legal profession and content creation.
Creating positive storytelling can be challenging in a landscape dominated by polarizing content.
It is important to strive for a balance and not compromise on personal ideals. Integrity is essential in the legal profession and should never be compromised.
The definition of what it means to be American is evolving, and there is a need for a more inclusive and open-minded understanding.
Personal stories have the power to challenge stereotypes and promote understanding.
Taking time to reflect and reassess one's path in life is important for personal growth and fulfillment.

Brock Johnson: Realities Of Growing Instagram And Being A Content Creator

Sun Yi — Wed, 11 Sep 2024 00:00:00 -0600

Watch Trailer Episode 115: https://www.youtube.com/watch?v=iIX8zYEN19Q

Watch Full Episode 115: https://www.youtube.com/watch?v=q-9ovZ3zjkY

Chapters

00:00 Balancing Work and Content Creation

02:10 Setting Boundaries and Prioritizing Personal Time

09:09 Improving Content Quality and Engagement

18:32 Starting from Scratch: Building an Instagram Following

24:38 Managing Expectations and Patience

34:05 The Power of Hooks

38:02 Building Genuine Relationships for Collaborations

41:08 Creating Share-Worthy Content

47:02 Growing Instagram vs. Growing a Business

50:11 The Role of Therapy in Personal Growth

55:18 Dealing with Negative and Hate Comments

01:01:52 Instaclub Hub: Brock Johnson's Instagram Membership

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 115 of the AAF podcast: Realities Of Being A Content Creator w/ Brock Johnson. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 700k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Brock: @BuildYourTribePodcast

Instagram https://instagram.com/brock11johnson

Facebook https://facebook.com/brock11johnson/

TikTok https://tiktok.com/@brock11johnson

InstaClubHub https://InstaClubHub.com/trial

Stan link https://stan.store/Brock11Johnson

***

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***

summary

Brock Johnson spends 70-80% of his time working on his business and 20-30% on content creation. He spends less than 2 hours a week creating social media content, and the rest of his time is dedicated to working on the business and personal activities. He emphasizes work-life balance and sets boundaries by having a hard stop at 5 PM every day. Johnson believes that working on the right things and having a team are crucial for success. He delegates tasks like editing and community management to his team, allowing him to focus on creating content and engaging with his audience. In this conversation, Brock Johnson shares valuable insights on creating effective hooks for social media posts, the importance of collaboration, and the role of therapy in personal growth. He emphasizes the power of negative hooks and the need to dumb down and keep hooks short. He also discusses the importance of building genuine relationships for collaborations and provides tips on networking. Brock highlights the significance of share-worthy content and the different types of share-worthy posts. He also shares his thoughts on growing Instagram versus growing a business and discusses his personal weaknesses and the role of therapy in his life. Finally, he talks about dealing with negative and hate comments and provides information about his Instagram membership, Instaclub Hub.

keywords work-life balance, content creation, time management, team, engagement, hooks, social media, collaboration, therapy, networking, share-worthy content, growing Instagram, growing a business, negative comments, hate comments, Instaclub Hub

takeaways

Brock Johnson spends 70-80% of his time working on his business and 20-30% on content creation.
He spends less than 2 hours a week creating social media content.
Johnson emphasizes work-life balance and sets boundaries by having a hard stop at 5 PM every day.
Working on the right things and having a team are crucial for success in content creation.
Delegating tasks like editing and community management allows for more focus on creating content and engaging with the audience. Negative hooks perform better than neutral or positive hooks.
Dumb down hooks and keep them short to capture attention.
Build genuine relationships for collaborations and pitch specific ideas.
Share-worthy content includes calls to arms, breaking news, relatable content, inspirational content, and controversial opinions.
Growing a business is harder than growing Instagram.
Therapy can help in personal growth and overcoming challenges.
Negative comments can provide valuable feedback, while hate comments should be ignored or blocked.
Instaclub Hub is Brock Johnson's Instagram membership for growing and monetizing Instagram.

Samson Odusanya: How Breathwork Can Change Your Life

Sun Yi — Wed, 04 Sep 2024 00:00:00 -0600

Watch Trailer Episode 114: https://www.youtube.com/watch?v=-Wkemclbo5g

Watch Full Episode 114: Full Episode: https://www.youtube.com/watch?v=-IES7I4c--8

Chapters

00:00 Creating a Safe and Supportive Environment

05:23 Connecting with the Body and Processing Trauma

17:39 Breathwork: A Journey of Self-Discovery and Transformation

53:22 The Power of Accepting and Embracing All Aspects of Ourselves

01:08:09 The Impact of Childhood Criticism and the Need for Validation

01:23:28 The Role of Breathwork in Healing and Self-Discovery

01:38:26 The Emotional Journey of Breathwork

01:43:26 Accessing Deeper Parts of Yourself Through Breathwork

01:51:19 Self-Acceptance: The Key to a Fulfilling Life

02:03:45 Love and Connection: Transformative Forces

02:30:40 Conclusion

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 114 of the AAF podcast: w/ Samson Odusanya. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Samson Odusanya is a husband, father, and Integrative Transformational Facilitator who empowers people to transform emotional pain into profound wisdom and personal power through tailored introspective processes.

His unique approach creates ideal conditions for deep self-discovery across a diverse range of individuals from all walks of life helping them uncover their authentic selves and fostering transformative shifts that inspire lasting growth.

Through his guidance, individuals experience profound personal shifts that lead to a deeper understanding and a more meaningful connection with themselves and their path.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Samson Odusanya

Instagram https://www.instagram.com/samsons_strength/

LinkedIn https://www.linkedin.com/in/samson-odusanya-a6330a194/

Facebook https://www.facebook.com/p/Samson-Odusanya-100077401452434/

https://calendly.com/samsonodusanya/free-your-mind-personal-coaching-discovery-call?month=2024-09

https://calendly.com/samsonodusanya/breathe?month=2024-09

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***

summary When working with first-time breathwork clients, it is important to create a safe and supportive environment. Many people come to breathwork because they have tried other modalities and are looking for a new approach. Breathwork can help people connect with their bodies and process trauma that has been stored in their system. The process of breathwork involves deep breathing and getting present with sensations, emotions, and feelings. It is a journey of self-discovery and transformation. Breathwork is a powerful tool that allows individuals to get out of their heads and into their bodies, facilitating healing and self-discovery. It helps to release suppressed emotions and trauma, allowing the body to come back into homeostasis. Breathwork can be used to respond differently to challenging situations and lower the chances of reacting in an unhealthy way. It is not just about catharsis or peak experiences, but also about being present in everyday life and choosing how to breathe in different situations. Breathwork can bring up both negative and positive emotions, depending on the individual's experiences and healing journey. In this conversation, Sun and Samson discuss the importance of embracing one's authentic self and letting go of masks and personas. They explore the concept of the ego and how it can hinder personal growth and connection with others. They also touch on the power of breathwork in accessing deeper parts of oneself and the role of intuition in making choices. The conversation emphasizes the need for self-acceptance, the importance of belonging, and the transformative potential of love and connection.

keywords breathwork, first-time clients, safe environment, trauma processing, deep breathing, present moment, self-discovery, transformation, breathwork, healing, self-discovery, trauma, emotions, homeostasis, present moment, authentic self, masks, personas, ego, personal growth, connection, breathwork, intuition, self-acceptance, belonging, love, transformation

takeaways

Creating a safe and supportive environment is crucial when working with first-time breathwork clients
Breathwork can help people connect with their bodies and process stored trauma
The process involves deep breathing and getting present with sensations, emotions, and feelings
Breathwork is a journey of self-discovery and transformation Breathwork allows individuals to get out of their heads and into their bodies, facilitating healing and self-discovery.
It helps to release suppressed emotions and trauma, allowing the body to come back into homeostasis.
Breathwork can be used to respond differently to challenging situations and lower the chances of reacting in an unhealthy way.
It is not just about catharsis or peak experiences, but also about being present in everyday life and choosing how to breathe in different situations.
Breathwork can bring up both negative and positive emotions, depending on the individual's experiences and healing journey. Embrace your authentic self and let go of masks and personas.
The ego can hinder personal growth and connection with others.
Breathwork is a powerful tool for accessing deeper parts of oneself.
Intuition plays a crucial role in making choices.
Self-acceptance is key to living a fulfilling life.
Belonging and connection are fundamental human needs.
Love and connection have transformative power.

Milou Pietersz: Insider Tips From A Social Media Agency Owner

Sun Yi — Wed, 28 Aug 2024 00:00:00 -0600

Watch Trailer Episode 113: https://www.youtube.com/watch?v=1LBWrEIjUOM

Watch Full Episode 113: https://youtu.be/z7vLWxkIcFY

Chapters

00:00 Introduction: Creating Content for Someone Else

01:21 Getting to Know the Client and Developing a Strategy

03:13 Repurposing Content and Adding Authenticity

07:23 Measuring Success and Setting Expectations

10:12 Minimum Engagement and Starting an Agency

24:50 Pricing for Social Media Management with Strategy

28:10 Building Momentum and Capitalizing on Viral Posts

32:29 The Power of Reposting and Repurposing Content

39:36 The Importance of a Strong Personal Brand and Consistency

51:49 Building an Email List for Effective Monetization

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 113 of the AAF podcast: Insider Tips From A Social Media Agency Owner w/ Milou Pietersz. Don't miss this inspiring conversation about entrepreneurship and storytelling.

The content creator and founder of a multi-six-figure social media agency, Milou Pietersz, went from being ghosted by every agency she applied to, now having built a team of her own. Her agency, Simply Multimedia, provides and executes innovative marketing strategies while she "coaches the competition," sharing best social media practices with her 60,000 Instagram followers.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Milou Pietersz

Instagram https://www.Instagram.com/miloupietersz

LinkedIn https://www.linkedin.com/in/miloupietersz/

YouTube https://www.youtube.com/@UCSs1vWPc1-EBVBkuSbMSCvA

Threads https://www.threads.net/@miloupietersz

Website https://www.simply-multimedia.com

***

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***

Summary

Creating content for someone else requires studying and understanding the client's goals and brand. The process involves getting to know the client, developing a strategy, and repurposing their long-form content. The content is planned and scheduled in advance, with the aim of driving engagement and achieving the client's objectives. The growth of an account depends on the client's goals, and success is measured by various metrics such as leads, sales, or audience growth. Pricing for social media management with strategy starts at a minimum of $1500-$2000 per month, depending on the level of service provided. In this conversation, Sun and Milou Peters discuss various strategies and mistakes related to social media management and marketing. They emphasize the importance of building momentum and capitalizing on viral posts, as well as the value of reposting and repurposing content. They also discuss the common mistakes made by social media managers, clients, and content creators. One key takeaway is the significance of having a strong personal brand and being consistent in posting and engaging with the audience. Additionally, they highlight the importance of building an email list for effective monetization.

Keywords

content creation, social media marketing, personal brand, strategy, client goals, long-form content, engagement, growth, pricing, social media management, social media marketing, viral posts, reposting, repurposing, personal brand, consistency, engagement, email list, monetization

Takeaways

Creating content for someone else involves studying and understanding the client's goals and brand.
The process includes developing a strategy, repurposing long-form content, and planning and scheduling content in advance.
Success is measured by various metrics such as leads, sales, or audience growth.
Pricing for social media management with strategy starts at a minimum of $1500-$2000 per month. Building momentum and capitalizing on viral posts can lead to long-lasting success on social media.
Reposting and repurposing content can help reach a larger audience and potentially achieve better results.
Having a strong personal brand and being consistent in posting and engaging with the audience are crucial for social media success.
Building an email list is essential for effective monetization and converting followers into customers.

Hrabren Bankov: Marketing Harry On How To Get Your First 10k Followers

Sun Yi — Wed, 21 Aug 2024 00:00:00 -0600

Watch Episode 112 Trailer: https://youtu.be/J6xNQ5EYnE4

Watch Full Episode: https://youtu.be/EMWURhLw39s

Chapters

00:00 Introduction and Can Anyone Get 10,000 Followers in Three Months?

02:03 Realistic Expectations and the Time Required for Growth

04:14 The Importance of Experimentation and Proper Testing

08:11 Finding the Right Content Strategy and Formats

12:36 The Balance Between Authenticity and Adaptability

16:14 The Challenges of Copying Others and Being Stubborn in Authenticity

19:47 The Importance of Consistency and Mindfulness

23:04 The Five Stages of Content Creation and Finding Your Focus

27:10 Common Mistakes in Social Media Growth

32:37 The Psychological Factors in Content Creation and Growth

39:01 The Never-Ending Journey of Personal Branding and Growth

40:31 Mastering Mindset and Storytelling

41:13 Driving Traffic and Engagement with Automation

42:10 The Balance Between Supply and Demand

47:26 The Impact of Links on Algorithm Reach

49:33 The Value of Collaboration and Community

52:04 Choosing the Right Design Software

56:54 The Role of AI in Content Creation

01:05:22 Time Management and Adaptation

01:09:44 Continuous Learning and Fostering an Artistic Eye

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 112 of the AAF podcast: How To Get Your First 10k Followers w/ Hrabren Bankov. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Hrabren Bankov has worked with brands such as UNICEF, FEMA, and Cambridge Clothing and has helped personal brand owners grow more than 7M followers organically. Along the way, he put his money where his mouth was and has been able to scale his personal brand to more than 600K followers across Instagram, LinkedIn and YouTube.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Hrabren Bankov

Instagram https://www.instagram.com/marketingharry/

LinkedIn https://www.linkedin.com/in/marketingharry/

YouTube https://www.youtube.com/c/MarketingHarry

Threads https://www.threads.net/@marketingharry

***

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***

Summary

In this conversation, Sun and MarketingHarry discuss the challenges of growing a social media following and the importance of experimentation and content strategy. They emphasize the need for realistic expectations and the time required for organic growth. They also discuss the importance of understanding the platform and the audience, as well as the need for consistency and mindfulness in content creation. They highlight the common mistakes people make, such as creating content for themselves instead of the audience, and not giving organic marketing enough time. They also discuss the importance of balancing authenticity with adaptability and the value of storytelling in conveying important messages. In this conversation, Sun and MarketingHarry discuss tactics for social media success. They emphasize the importance of mindset and storytelling, as well as the role of automation in driving traffic and engagement. They also discuss the balance between supply and demand in social media, the impact of links on algorithm reach, and the value of collaboration and community. They touch on the use of design software for content creation and the need for authenticity and opinion in content. They also discuss the importance of fostering an artistic eye and the role of engagement in studying and reverse engineering successful content. Finally, they discuss time management and the need for adaptation and continuous learning in social media.

Keywords

social media growth, experimentation, content strategy, realistic expectations, platform understanding, audience understanding, consistency, mindfulness, common mistakes, authenticity, adaptability, storytelling, social media, mindset, storytelling, automation, traffic, engagement, supply and demand, links, collaboration, community, design software, authenticity, opinion, artistic eye, engagement, time management, adaptation, continuous learning

Takeaways

Growing a social media following takes time and realistic expectations are important.
Experimentation and testing different content formats and strategies are crucial for success.
Understanding the platform and the audience is essential for effective content creation.
Consistency and mindfulness are key in content creation and growth.
Common mistakes include creating content for oneself instead of the audience and not giving organic marketing enough time.
Balancing authenticity with adaptability is important for long-term success.
Storytelling is a powerful tool for conveying important messages. Mindset and storytelling are key factors in social media success.
Automation, particularly through Instagram stories and DMs, can drive traffic and engagement.
The balance between supply and demand is crucial in social media success.
Links can negatively impact algorithm reach on social media platforms.
Collaboration and community are valuable for growth and learning.
Design software like Canva and Adobe Express are recommended for content creation.
Authenticity and having an opinion are important in content creation.
Engagement is a consistent traffic source on Instagram and can be used for studying and reverse engineering successful content.
Time management and adaptation are essential in social media success.
Continuous learning and fostering an artistic eye are important for improvement.

Eugene Choi: How Fight, Flight, And Freeze Responses Affect Your Business

Sun Yi — Wed, 14 Aug 2024 00:00:00 -0600

Watch Episode 111 Trailer: https://youtu.be/5G6kcLNvgrs

Watch Full Episode: https://youtu.be/Bt1diHUFb1k

Chapters

00:00 Understanding People Pleasing vs. Generosity

04:09 The Influence of Negative Self-Opinions on People Pleasing

08:02 Overcoming Triggers and Reprogramming Autopilot Responses

35:18 Feeling Helpless in Communication

37:48 Black and White Thinking

45:02 The Road to Confidence

49:21 The Importance of Self-Commitment

53:31 Helping Individuals Feel Motivated

56:13 Falling in Love with an Idealized Self

59:45 Challenging False Beliefs

01:02:04 Addressing Insecurities and Fears

01:04:00 Overcoming Challenges and Developing a Growth Mindset

01:06:29 The Power of Relaxation and Self-Awareness

01:08:52 Beliefs and Self-Perception in Personal Growth

01:11:36 Cultivating Safe Spaces and Providing Support

01:19:31 Making Memories and Visualization for Goal Achievement

01:25:40 The Potential for Change in Personality

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 110 of the AAF podcast: Show Fight, Flight, And Freeze Responses Affect Your Business w/ Eugene Choi. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Dr. Eugene K. Choi teaches executive leaders how to achieve and sustain peak performance in high-stress, high-stakes and high-change environments. He created a unique, science-backed process that teaches leaders how to activate their executive brain to dramatically improve results and increase clarity and focus in challenging and unpredictable situations. He has a background in clinical pharmacy, neuroscience and business coaching and has helped thousands of entrepreneurs and executives optimize their mindset, reduce toxic stress, and lead with more impact. Dr. Eugene's work has been featured on Entrepreneur, Success Magazine, Lifehack and many others generating over 11 million views on his articles. His experience and expertise in both strategy and psychology have proven critical in helping clients produce tangible results in both business and in life.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Dr. Eugene K. ChoI

Instagram https://www.instagram.com/eugenekchoi/

LinkedIn https://www.linkedin.com/in/eugenekchoi/

***

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***

Summary

The conversation explores the difference between people pleasing and being generous, and how to identify if one is being generous or seeking validation. It delves into the fight, flight, and freeze responses that occur when the brain feels threatened, and how people pleasing can stem from negative self-opinions. The discussion also touches on the importance of empathy and compassion in leadership, and how true connection and loyalty are generated through these qualities. The conversation concludes with practical tips on how to overcome triggers and reprogram the brain's autopilot responses. The conversation explores the impact of past experiences on present behavior and emotions. It delves into the concept of fight, flight, freeze responses and how they can be triggered by past traumas. The discussion also touches on the development of confidence and the role of self-acceptance and self-compassion. The importance of creating space to sit with uncomfortable feelings and the benefits of meditation are highlighted. The conversation concludes with a focus on helping individuals overcome insecurities and fears of judgment in order to take action. Dr. Eugene K. Choi shares insights on overcoming challenging circumstances and developing a growth mindset. He emphasizes the importance of relaxation and self-awareness in finding solutions to problems. He also discusses the impact of beliefs and self-perception on personal growth and success. Dr. Choi highlights the need to cultivate safe spaces and provide support for oneself. He explores the concept of making memories and the power of visualization in achieving goals. Finally, he touches on the nature of personality and the potential for change.

Keywords

people pleasing, generosity, validation, fight response, flight response, freeze response, negative self-opinions, empathy, compassion, leadership, triggers, reprogramming, past experiences, behavior, emotions, fight, flight, freeze responses, traumas, confidence, self-acceptance, self-compassion, uncomfortable feelings, meditation, insecurities, fears of judgment, taking action, overcoming challenges, growth mindset, relaxation, self-awareness, beliefs, self-perception, safe spaces, support, making memories, visualization, personality

Takeaways

Understanding the difference between people pleasing and being genuinely generous
Recognizing the fight, flight, and freeze responses that occur when the brain feels threatened
Exploring the impact of negative self-opinions on people pleasing behavior
The importance of empathy and compassion in leadership
Practical tips for overcoming triggers and reprogramming autopilot responses Past experiences can shape present behavior and emotions.
Fight, flight, freeze responses can be triggered by past traumas.
Developing confidence requires self-acceptance and self-compassion.
Creating space to sit with uncomfortable feelings is important for personal growth.
Meditation can help regulate emotions and promote neuroplasticity.
Overcoming insecurities and fears of judgment is crucial for taking action. Relaxation and self-awareness are key in finding solutions to challenging circumstances.
Beliefs and self-perception can greatly impact personal growth and success.
Cultivating safe spaces and providing support for oneself is crucial.
Making memories and visualization can help in achieving goals.
Personality is not permanent and can be changed.

Daniel Alonzo: How To Sell With Confidence & Consistency

Sun Yi — Wed, 07 Aug 2024 00:00:00 -0600

Watch Episode 110 Trailer: https://youtu.be/SigD5KDggcs

Watch Full episode: https://youtu.be/eIAYE4xNVRU

Chapters

00:00 Introduction

02:47 The Power of Authenticity and Transparency

06:04 Being Coachable and Following Through

09:28 Building a Successful Business in the Insurance Industry

13:29 Recruiting and Leading a Team: Selling the Dream

24:17 The Power of Consistency in Sales

25:22 The Importance of Conviction in Selling

29:28 Overcoming the Fear of Cold Outreach

37:24 Harnessing the Power of Social Media for Recruiting

41:25 Providing Value and Building an Online Presence

42:00 The Challenge of Getting Agents to Use Social Media Effectively

43:25 The Power of Sponsored Ads and Landing Pages

45:56 Embracing AI and New Technologies for Business Success

46:41 Perfectionism in Content Creation

48:18 Taking Action and Overcoming Perfectionism

51:17 The Power of Authenticity

01:00:31 Building a Solid Business Foundation

01:05:43 Debunking Myths for Success

0117:56 Conclusion

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 110 of the AAF podcast: Selling With Confidence & Consistency w/ Daniel Alonzo. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Daniel Alonzo is a coach, entrepreneur, and author of the upcoming book "Wealth on the Beach," with a following of 50,000 on social media. After a college injury ended his baseball dreams, he joined a financial services company at 21 and, despite early rejections, became financially independent by 28. He now oversees 48 financial service locations and over 1,500 agents, while also speaking to large audiences and hosting retreats and seminars on financial independence and personal growth.

Alonzo's dedication to leadership and success has been recognized in media outlets like Success Magazine and the Forbes Riley Radio Show. He inspires thousands through speaking engagements at venues like the Georgia Dome and Los Angeles Convention Center and runs the Wealth on the Beach Club, a private Facebook coaching group. His nearly 25-year career showcases his commitment to helping others achieve their best lives.

Comment, tag, and share with someone who would love this. Enjoy!

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Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Daniel Alonzo

Instagram https://www.instagram.com/danielalonzo/

Youtube https://www.youtube.com/user/alonzoash

Wealth on the Beach Podcast https://podcasts.apple.com/us/podcast/daniel-alonzos-wealth-on-the-beach-podcast/id1433822727?i=1000418325151&mt=2

***

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***

Summary

Daniel Alonzo, an investor, entrepreneur, speaker, author, business coach, and motivational speaker, shares his journey to financial independence and the importance of being authentic and transparent in business. He emphasizes the need to be coachable and do what you say you're going to do. Daniel discusses his experience in the insurance industry, where he started at 21 and steadily grew his income over the years.

He also highlights the challenges of recruiting and leading a team. Overall, Daniel's story serves as inspiration for aspiring entrepreneurs and emphasizes the importance of hard work and perseverance. In this conversation, Daniel Alonzo shares his insights on sales, building a business, and recruiting. He emphasizes the importance of doing the 'boring' things consistently, such as follow-ups and organization, to achieve success. Daniel also highlights the need for conviction in your product or service and the belief that it can truly benefit others. He discusses the fear of cold outreach and offers advice on overcoming it. Daniel shares his experience with recruiting and the power of social media in reaching potential recruits. He emphasizes the importance of providing value and building a strong online presence.

Daniel Alonzo discusses the challenges of getting agents to effectively use social media for their business. He shares his own success story of using sponsored ads and landing pages to recruit and generate leads. The conversation also touches on the importance of being coachable, letting go of ego, and embracing new technologies like AI. Daniel emphasizes the need to adapt and learn new strategies to stay successful in business. Daniel Alonzo and Sun discuss the importance of taking action and overcoming perfectionism in content creation and business. They emphasize the need to start and learn along the way, rather than waiting for everything to be perfect.

They also debunk the myth that rich people are inherently bad and highlight the importance of building a solid business foundation. The conversation concludes with a discussion on the importance of authenticity and staying true to oneself in pursuing success.

Keywords

financial independence, authenticity, transparency, coachability, insurance industry, recruiting, leadership, hard work, perseverance, sales, building a business, recruiting, conviction, cold outreach, social media, providing value, social media, agents, training, sponsored ads, landing pages, recruiting, leads, coachable, ego, AI, content process, content creation, perfectionism, taking action, business, rich people, authenticity

Takeaways

Being authentic and transparent in business can lead to success and build trust with clients and team members.
Being coachable and doing what you say you're going to do are key factors in achieving success.
Starting a business at a young age is possible, as long as you have the competence and results to back it up.
Recruiting and leading a team requires selling the dream and inspiring others to believe in the vision.
Hard work and perseverance are essential in building a successful business and achieving financial independence. Consistency in doing the 'boring' things is key to success in sales.
Having conviction in your product or service is crucial for effective selling.
Overcoming the fear of cold outreach requires belief in the value you offer.
Social media is a powerful tool for recruiting and building a business.
Providing value and building a strong online presence are essential for success in the digital age.
Most agents are not effectively using social media for their business
Being coachable and open to new strategies is crucial for success
Letting go of ego and embracing new technologies can lead to growth
AI can be a valuable tool for generating content ideas and staying on point
Don't wait for perfection, just start and learn along the way.
Rich people are not inherently bad; money exposes who they truly are.
Build a solid business foundation as your bread and butter, and use content creation as a bonus.
Authenticity is key in pursuing success; be true to yourself and your own style.

Gloria Chou: How To Get Featured On Forbes Without Paying For PR

Sun Yi — Wed, 31 Jul 2024 00:00:00 -0600

Watch Episode 109 Trailer: https://youtu.be/ICXr2NydX4s

Watch Full Episode: https://youtu.be/lPazkKY4zZw

Chapters

00:00 Introduction and Background

02:35 The Power of PR for Building a Personal Brand

06:02 The CPR Method: Crafting a Pitch That Grabs Journalists' Attention

13:34 The Importance of Confidence and Advocacy in PR

21:45 Positioning Yourself as an Authoritative Voice

25:15 The Simplicity of PR: Writing a Pitch and Sending It Out

29:27 The Importance of Pitching and PR

30:07 Effective Follow-Up Strategies

31:23 Building Confidence and Cultivating Mindset

33:31 Authenticity and Human Connection in the Coaching Industry

37:43 Healing and Self-Love for Business Success

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 109 of the AAF podcast: How To Get Featured On Forbes Without Paying For PR w/ Gloria Chou. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, Business Insider, Crunchbase and on over 50+ podcasts.

Through her online community of nearly 10k mainly BIPOC and WOC founders, and signature PR Secrets Masterclass, Gloria helps early-stage founders "hack their own PR" to go from unknown, to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more.

As a former U.S. Diplomat that’s never worked in PR, marketing or had any industry contacts, Gloria cold-called thousands of newsrooms to crack the code on PR, and now helps other entrepreneurs do the same. Gloria’s #1 mission is to make PR more accessible so that all founders—especially those who have been marginalized and underrepresented, can learn how to grow their businesses and confidently tell their stories without breaking the bank. Gloria was also recently awarded the “Pitch Writing Expert of the Year” for 2021 as a part of the Influential Businesswomen Awards and a member of 2022’s Forbes 1000 list.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Gloria Chou

LinkedIn https://www.linkedin.com/in/gloriaychou

Instagram https://instagram.com/gloriachoupr

YouTube https://www.youtube.com/@smallbusinesspr

X https://twitter.com/gloriachoupr

***

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***

Summary

Gloria Chow, an award-winning small business PR coach, shares her untraditional yet proven PR methods. She emphasizes the importance of PR for building a personal brand and increasing conversion rates. Gloria's mission is to make PR accessible to all founders, especially women of color. She teaches the CPR method, which involves crafting a pitch that is relevant, specific, and positions the entrepreneur as an authoritative voice in their industry. Gloria also provides tips for finding the right journalists to pitch to and avoiding common pitching mistakes. In this conversation, Gloria Chou and Sun discuss the importance of pitching and PR in growing a business. They explore the common mistakes people make when pitching and provide tips for effective follow-up. Gloria shares insights from her PR program, emphasizing the importance of confidence and mindset. They also discuss the coaching industry and the need for authenticity and human connection. Gloria opens up about her personal journey with psychedelics and how it has impacted her business and mindset. Overall, the conversation highlights the power of pitching, the value of community, and the importance of healing and self-love.

Keywords

PR, personal brand, conversion rates, founders, women of color, CPR method, pitch, journalists, pitching, PR, mistakes, follow-up, confidence, mindset, coaching industry, authenticity, community, psychedelics, healing, self-love

Takeaways

PR is essential for building a personal brand and increasing conversion rates.
The CPR method (Credibility, Point of View, Relevance) is an effective framework for crafting a pitch that grabs journalists' attention.
Finding the right journalists to pitch to can be done through Google News Alerts, Twitter, and LinkedIn.
Avoid common pitching mistakes such as sending irrelevant pitches, using a marketing brochure approach, and sending long, attachment-heavy emails.
The CPR method can be applied to pitching investors, getting on podcasts, and securing wholesale deals. Pitching is essential for growing a business and getting media coverage.
Effective follow-up is crucial for successful pitching.
Confidence and mindset play a significant role in PR success.
Authenticity and human connection are key in the coaching industry.
Healing and self-love can positively impact business and mindset.

Christopher Engman: Orchestrating And Closing Mega Deals

Sun Yi — Wed, 24 Jul 2024 00:00:00 -0600

Watch Trailer Episode 108: https://youtu.be/Jl87c8MCsew

Watch Full Episode: https://youtu.be/p8tHksEEe-I

Chapters

00:00 Introduction and Background

06:00 Innovation and Entrepreneurial Mindset

08:25 The Power of Sales and Impact

15:03 Competition, Education, and Excellence

29:01 Transition to Mega Deals

31:30 The Power of Pivoting and Self-Reflection

45:51 The Importance of AI and Sustainability

48:13 Pivoting from a Bad Business Idea

51:09 Confidence, Arrogance, and Success

55:35 Working in Your Energy Zone

58:10 Recognizing Limitations as a Leader

01:01:21 Deal Orchestration, Marketing, and Social Selling in Closing Big Deals

01:21:01 Thorough research and preparation

01:23:07 Building personal brands

01:25:38 The hypocrisy of generic agencies

01:29:12 Going niche and specializing

01:31:14 Involvement in the sales process

01:33:48 Stakeholder mapping and media platform

01:36:15 Scaling with formulas and scalers

01:38:52 The effectiveness of expert-led sales

01:41:02 The role of content and coaching

01:43:48 Creating professional videos

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 108 of the AAF podcast: Selling And Orchestrating Mega Deals with Christopher Engman. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Christopher Engman is a serial entrepreneur, investor, and large deal advisor in sustainability scale-ups. Christopher spends about 50% of his time on Megadeals, and the rest as an investor and advisor for 16 other companies.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Christopher Engman

LinkedIn https://www.linkedin.com/in/christopherengman/?originalSubdomain=se

Instagram https://www.instagram.com/christopher_engman/

Instagram https://www.instagram.com/megadealsadvisory/

X https://twitter.com/megadealsa

Facebook https://www.facebook.com/megadealsadvisory

***

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***

Summary

In this episode, Sun interviews Christopher Engman, author of MegaDeals and co-founder of Megadeals. They discuss Christopher's childhood, his early entrepreneurial ventures, and his journey to becoming an expert in mega deals. Christopher shares insights on the importance of personal branding, storytelling, and the mindset needed for successful sales. He emphasizes the need for authenticity and a focus on creating impact rather than just closing deals. The conversation also touches on the education system and the importance of continuous learning and self-improvement. The conversation explores the importance of pivoting and self-reflection in entrepreneurship. It emphasizes the four key qualities that contribute to success: being cool about feedback, self-reflecting, having a direction, and being able to pivot. The speakers discuss the value of reflecting on one's mistakes and learning from them. They also touch on the importance of social skills and the impact of technology on interpersonal communication. The conversation delves into the mindset required to raise funds and start a successful business, highlighting the need for confidence, humility, and a willingness to pivot. The speakers also discuss the significance of working in one's energy zone and focusing on areas of strength. In this part of the conversation, Christopher Engman discusses the importance of understanding one's strengths and weaknesses when pursuing entrepreneurship. He emphasizes the need for humility and self-awareness to avoid making the mistake of trying to be someone you're not. Christopher shares his own experience of bankrupting his first company because he tried to excel in all areas instead of focusing on his talents. He also highlights the risk of suffocating others and killing enthusiasm when leaders fail to recognize their own limitations. Additionally, Christopher talks about his journey in the Megadeals space and the importance of deal orchestration, marketing, and social selling in closing big deals. In this conversation, Christopher Engman and Sun discuss effective strategies for acquiring clients and scaling an agency. They emphasize the importance of doing thorough research and being well-prepared before approaching potential clients. They also highlight the value of focusing on a niche market and building personal brands to establish credibility and trust. Christopher shares insights on the different buying logics of companies and the need to tailor the go-to-market strategy accordingly. They discuss the role of content marketing and the importance of delivering valuable insights to clients. Overall, they provide valuable advice for salespeople and agency owners looking to grow their businesses.

Keywords

entrepreneurship, personal branding, storytelling, mega deals, sales, authenticity, impact, education system, pivoting, self-reflection, entrepreneurship, feedback, direction, social skills, technology, mindset, raising funds, confidence, humility, energy zone, strength, entrepreneurship, humility, self-awareness, strengths, weaknesses, failure, leadership, Megadeals, deal orchestration, marketing, social selling, client acquisition, scaling, agency, research, niche market, personal branding, buying logics, content marketing, insights

Takeaways

You don't have to create something super unique to start a successful business. Low innovation ideas can still be profitable.
The best salespeople are genuinely interested in helping their clients and creating impact, rather than just closing deals.
Competition can be healthy and fun, as long as it is self-imposed and not driven by external pressure.
The education system often teaches that 50% correct answers are good enough, but in the real world, excellence is expected.
Having a direction is more important than setting concrete goals, as it allows for flexibility and adaptation. Successful entrepreneurs pivot frequently and are open to feedback and self-reflection.
Reflecting on mistakes and learning from them is crucial for personal growth and improvement.
Social skills are important in a digital age where interpersonal communication is often lacking.
Confidence, humility, and a willingness to pivot are essential for raising funds and starting a successful business.
Working in one's energy zone and focusing on areas of strength can lead to greater happiness and success. Understanding your strengths and weaknesses is crucial for success in entrepreneurship.
Having humility and self-awareness helps avoid the mistake of trying to be someone you're not.
Recognizing your limitations as a leader is important to avoid suffocating others and killing enthusiasm.
Deal orchestration, marketing, and social selling play a significant role in closing big deals. Thorough research and preparation are essential before approaching potential clients.
Focusing on a niche market and building personal brands can establish credibility and trust.
Understanding the different buying logics of companies is crucial for tailoring the go-to-market strategy.
Delivering valuable insights through content marketing can help attract and engage clients.

Adeyemi Adeyosoye: Inner Child Work, Manifestation, And Opening Sexuality

Sun Yi — Wed, 17 Jul 2024 00:00:00 -0600

Watch Episode 107 Trailer: https://youtu.be/shI6g8EBYR0

Watch Full Episode: https://youtu.be/sCzaM1aUa9Y

Chapters

00:00 Introduction and Setting the Stage

03:05 Childhood in Nigeria and Upbringing

08:27 Traveling to the United States and Cultural Differences

16:04 Taking Responsibility for Success

22:13 Maturity and Inherent Age in African DNA

25:06 Introversion and Extroversion

27:47 The Gift of Noticing and Observing

29:53 The US: Living in a Bubble

35:08 Finding Opportunities in Germany

36:34 Surrendering and Striving for Excellence

46:07 The Strength and Weakness of American Belief in Oneself

52:29 The Pain and Challenges of Success

57:42 The Importance of Inner Child Work

01:04:18 Manifesting a Better Job

01:11:49 Trusting Life and Giving

01:19:25 Manifesting Financial Success

01:22:15 The Misinterpretation of Manifestation

01:27:37 The Role of Psychedelics and Inner Child Work in Transformation

01:29:01 Believing vs. Knowing: The Power of Personal Experience

01:31:29 Unlocking Core Life Force: The Impact of Opening Sexuality

01:44:12 Exploring the Emotional Differences Between Men and Women

01:45:05 Creating a Safe Space for Men to Heal

01:46:28 The Power of Authenticity in Building Connections

01:53:52 Debunking the Myth of External Achievements

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 107 of the AAF podcast: Inner Child Work, Manifestation, And Opening Sexuality with Adeyemi Adeyosoye. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Adeyemi has spent 11 years exploring the realms of spirituality, quantum physics, plant medicine and energy. With a background in Mechanical Engineering and business, he moved from a successful career to embark on a profound quest for spiritual understanding. His powerful healing journey led him to develop his own energetic formula, to empower both himself and his clients in unlocking their full potential and experiencing radical transformation.

More recently, after hosting 30+ psychedelic experiences with clients, he launched his new membership program, Otherside, a private and invite-only space for accomplished men on their own journey of transformation. Otherside will guide them to unlock and master their spiritual and emotional selves using his own proven and highly effective transformation formula.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

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Website https://www.adeyemiadeyosoye.com/

Youtube https://www.youtube.com/@Adeyemiadeyosoye

***

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***

Summary

Adyemi shares his life story, starting from his childhood in Nigeria and his strict upbringing. He discusses his early travels to the United States and the cultural differences he observed. Adyemi talks about the impact of his disciplined upbringing and the pressure to succeed academically. He shares how he separated himself from his peers and took responsibility for his own success. Adyemi also discusses his early introduction to spirituality and his curiosity about the world. He reflects on the maturity of Nigerians and the inherent age encoded in African DNA. Adyemi and Sun discuss their experiences of feeling different from other kids and the gift of noticing and observing the world around them. In this part of the conversation, Adeyemi shares his thoughts on the differences between the US and other countries. He mentions that Americans live in a bubble and are not exposed to different perspectives. He also discusses the inherent belief in oneself that Americans have, which can be both a strength and a weakness. Adeyemi then talks about his decision to move to Germany and his experiences there, including finding a job at Adidas. He emphasizes the importance of doing everything to the highest frequency and surrendering to the flow of life. Sun shares her own experiences of striving for excellence in her work and the fulfillment it brings. They also discuss the pain and challenges that successful entrepreneurs often face in their pursuit of fulfillment. In this conversation, Adeyemi and Sun discuss the concept of manifesting and how it relates to personal growth and success. Adeyemi emphasizes the importance of doing inner child work and resolving past traumas in order to manifest from a place of authenticity. He shares examples of clients who were able to manifest significant financial success after addressing their underlying emotional blocks. Sun expresses her skepticism towards the popularized version of manifesting and highlights the need for discipline and present moment awareness in the manifestation process.

The conversation explores the concept of manifesting and the right and wrong ways to approach it. Adeyemi shares his perspective on the inherent need to manifest and the importance of finding happiness and fulfillment before seeking external manifestations. He emphasizes the need to remove anything that is stopping one from resting where they are and becoming a human being instead of a human doing. Adeyemi also discusses the role of psychedelics, inner child work, and sexual energy in the transformation process. He highlights the difference between believing and knowing, and the impact of opening one's sexuality on personal growth and relationships. The conversation explores the differences between men and women in terms of emotional awareness and the need for healing. It highlights the importance of creating a safe space for men to explore their emotions and let go of control. The conversation also emphasizes the power of authenticity and the impact it can have on building connections. The guest shares his journey of focusing on helping men and the unique challenges and opportunities that come with it. The myth that is debunked is the belief that true power comes from external achievements, when in reality, it comes from being true to oneself.

Keywords

upbringing, discipline, travel, cultural differences, success, spirituality, curiosity, maturity, noticing, US, differences, bubble, exposure, belief in oneself, Germany, job, Adidas, frequency, surrender, excellence, fulfillment, pain, challenges, manifesting, personal growth, success, inner child work, trauma, authenticity, financial success, emotional blocks, discipline, present moment awareness, manifesting, happiness, fulfillment, rest, human being, human doing, psychedelics, inner child work, sexual energy, transformation, believing, knowing, shame, presence, masculine energy, feminine energy, men, women, emotional awareness, healing, safe space, authenticity, connections, power, external achievements

Takeaways

The impact of a strict upbringing and the pressure to succeed academically
The importance of separating oneself from others to find authenticity and success
The gift of noticing and observing the world around you
The maturity and inherent age encoded in African DNA Americans live in a bubble and are not exposed to different perspectives.
Americans have a strong belief in themselves, which can be both a strength and a weakness.
Surrendering to the flow of life and doing everything to the highest frequency can lead to fulfillment.
Successful entrepreneurs often face pain and challenges in their pursuit of fulfillment. Manifesting involves using your thoughts and will to create a reality that doesn't yet exist.
Doing inner child work and resolving past traumas is crucial for manifesting from a place of authenticity.
Manifesting something that is in alignment with your soul's desires leads to faster and more fulfilling results.
The popularized version of manifesting often overlooks the importance of addressing emotional blocks and finding one's authentic frequency.
Manifesting requires discipline, present moment awareness, and a willingness to do the necessary inner work.
Manifesting is often driven by a dissatisfaction with one's current situation, but true power lies in finding happiness and fulfillment in the present moment.
The journey of transformation involves removing barriers to rest and becoming a human being instead of constantly striving and pushing for change.
Psychedelics, inner child work, and opening one's sexuality can be powerful tools in the transformation process.
Believing is different from knowing, and experiencing something firsthand can shift one's perspective from belief to knowledge.
Opening one's sexuality can unlock core life force energy, enhance personal presence, and improve relationships.
Men may have a different journey of transformation due to societal pressures and expectations, but the principles apply to both men and women. Women are often more emotionally adept and aware, while men are often untapped from their emotions.
Men need a safe space to explore their emotions and let go of control in order to heal.
Authenticity is key to building deep connections and creating a meaningful life.
The true power comes from being true to oneself and finding one's passion and purpose.

Lucas O’Keefe: Journey From Elementary School Teacher To Content Creator

Sun Yi — Wed, 10 Jul 2024 00:00:00 -0600

Watch Episode 106 Trailer: https://youtu.be/BJXlSpCGnGE

Watch Full Episode: https://youtu.be/mAL8W9HfGZM

Chapters

00:00 Introduction and Focus on Storytelling

02:30 Childhood and Pursuing Creative Interests

05:23 Parental Support and Encouragement

07:56 Creating Positive Experiences and Building Confidence

10:08 The Joy of Publishing and Sharing Creative Work

14:27 High School Years and Finding Social Comfort

20:24 Working as a Lifeguard and Swimming Instructor

22:53 Building Trust and Creating a Supportive Community

25:37 The Power of Online Communities and Collaboration

29:23 Building Connections with Students for Engagement

38:07 Finding Your Unique Style as a Content Creator

50:14 Passion Project: Teaching through Videos

53:02 Transitioning to Instagram and Lessons Learned

57:43 Monetizing Content and Going Full-Time

01:11:56 Overcoming the Fear of Judgment and Failure

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 106 of the AAF podcast: Lucas O’Keefe's Journey From Elementary School Teacher To Content Creator. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Lucas, a distinguished Adobe Global Ambassador and a retired elementary school teacher, masterfully blends his passion for creativity and community to inspire and engage an audience of over 350,000 online followers. As a full-time content creator, he draws on his diverse experiences to produce enriching and captivating content to inspire today's creative entrepreneurs.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

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Follow: Lucas O' Keefe

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LinkedIn https://www.linkedin.com/in/lucasokeefe/

Youtube https://www.youtube.com/@thedigitalclassroomexperience

***

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***

Summary

Lucas O'Keefe, a distinguished Adobe global ambassador and retired elementary school teacher, shares his life story and journey as a content creator. He discusses his childhood, upbringing, and the support he received from his parents to pursue his interests. Lucas talks about his passion for creativity and how he always wanted to be an author. He also shares his experiences as a lifeguard and swimming instructor, which taught him the importance of building trust and creating a supportive community. Lucas reflects on his high school and university years, where he found his confidence and discovered his love for teaching. Lucas O'Keefe shares his experience as a teacher and content creator. He discusses the collaborative and supportive nature of online communities and the importance of creating engaging and meaningful content for students. Lucas also talks about the challenges and changes in the teaching profession, including the teacher shortage and the impact of COVID-19 on education. He emphasizes the importance of building connections with students and creating a positive learning environment. Lucas shares his journey into content creation and the experimentation he has done to find his unique style. Lucas O'Keefe shares his journey of becoming a full-time content creator and the lessons he learned along the way. He started on YouTube, then moved to TikTok and Instagram, where his account grew rapidly. He emphasizes the importance of adapting to changes in social media platforms and staying ahead of trends. Lucas monetized his content through digital products and brand partnerships. He also discusses the challenges of going full-time and finding a work-life balance. Lucas encourages others to overcome the fear of judgment and failure and to keep trying new things.

Keywords

Lucas O'Keefe, storytelling, life story, childhood, upbringing, creativity, author, teacher, lifeguard, swimming instructor, vulnerability, trust, community, support, engagement group, teaching, content creation, online communities, collaboration, support, teacher shortage, COVID-19, education, student engagement, personal connection, content creation, social media, YouTube, TikTok, Instagram, monetization, digital products, brand partnerships, work-life balance, fear of judgment, failure

Takeaways

Parents who support and encourage their children's interests can help them discover their passions.
Building trust and creating a supportive community are essential in helping others overcome vulnerability and fear.
Engaging and connecting with an audience is key to teaching and content creation.
Finding confidence and a sense of belonging can take time, but it is possible with perseverance and self-discovery. Online communities can provide a collaborative and supportive environment for learning and sharing ideas.
Teaching is a challenging profession, with factors such as a teacher shortage and the impact of COVID-19 affecting the education system.
Building connections with students and creating a positive learning environment are crucial for student engagement and success.
Content creators should experiment with different styles and formats to find what resonates with their audience.
Creating engaging and meaningful content is important, whether it's for students in the classroom or online. Adapt to changes in social media platforms and stay ahead of trends.
Monetize your content through digital products and brand partnerships.
Find a work-life balance when transitioning to full-time content creation.
Overcome the fear of judgment and failure and keep trying new things.

Erwin B. Valencia: Your True Calling Will Find You Once You Stop Trying

Sun Yi — Thu, 04 Jul 2024 08:00:00 -0600

Watch Episode 105 Trailer: https://youtu.be/qSrdq0FPgJA

Watch Full Episode: https://youtu.be/mymCXrdDaDw

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 105 of the AAF podcast: Your True Calling Will Find You Once You Stop Trying with Erwin B. Valencia. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Dr. Erwin Benedict Valencia is an AWARD-WINNING MULTI-HYPHENATE: High-Performance Coach, Wellness Expert, GRATITUDE Scientist, Mentor, Speaker, 2x Non-Profit Founder, Community Leader, AI Enthusiast, Wellness Tech Advisor, and more.

His most recent post was with the New York Knicks as Director of Training and Conditioning, leading all Medical, Performance, & Wellness initiatives for close to a decade. He initiated the team's mindfulness program alongside legendary coach Phil Jackson, started the 1st-ever in-season daily breathwork program in the NBA, and was the first to collaborate with the meditation app Headspace for it to be used as part of the team's recovery strategies.

His current passions lie with his two non-profits, Grasshopper Project and GRATITUDE GANG, focusing on MENTORSHIP and MENTAL HEALTH respectively.

He is currently on a year-long SABBATICAL, spending more time in the Philippines, rediscovering his roots, giving back, and practicing what he preaches.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Erwin Valencia

Instagram https://instagram.com/erwinbvalencia

TikTok https://tiktok.com/erwinbvalencia

X https://X.com/erwinbvalencia

YouTube https://www.youtube.com/@erwinbvalencia

Clubhouse https://www.clubhouse.com/@erwinbvalencia

LinkedIn https://www.linkedin.com/in/erwinbvalencia

***

💜 Leave a review on Apple Podcasts

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***

Chapters

00:00 The Power of Generational Stories

06:01 Community Service and Legacy Building

10:26 Cultural Heritage and Personal Development

00:00 The Power of Community Building and One-on-One Relationships

09:00 Leadership and the Role of Natural Community Builders

30:45 The Importance of Patience and Purpose Discovery

51:06 Manifesting a Dream: The NBA Opportunity

01:00:57 The Reality of Working in the NBA

01:07:36 Passion Projects and Philanthropy: Making an Impact

01:16:20 The Importance of Hard Work and Dedication

01:20:38 Misconceptions and Unrealistic Expectations

summary

Dr. Erwin Benedict Valencia shares his personal journey and the impactful stories from his family that have shaped his life. The conversation delves into his childhood, family background, and the generational impact of storytelling and community service.

The conversation delves into the themes of community building, leadership, and finding one's calling. It explores the importance of one-on-one relationships, the role of natural community builders, and the significance of authenticity in leadership. The journey of discovering one's calling and the impact of sports on leadership are also highlighted. Erwin Valencia shares his journey of discovering his purpose, patience, and the pursuit of his dream career in sports medicine. He emphasizes the importance of being patient and open to the signs that guide us towards our purpose. His story unfolds through various stops along the way, from finishing physical therapy in the Philippines to pursuing sports medicine in the U.S. and eventually landing a position in the NBA. His natural curiosity, passion for teaching, and dedication to his craft lead to unexpected opportunities and a fulfilling career in the sports industry. Erwin Valencia shares his journey of working in the NBA and the sacrifices and misconceptions associated with it. He also discusses his passion projects and the impact he aims to make through his foundations. The conversation highlights the importance of hard work, dedication, and the reality of pursuing one's dreams.

keywords

Dr. Erwin Benedict Valencia, storytelling, family background, childhood, generational impact, community service, wellness, mentorship, gratitude, AI enthusiast, New York Knicks, mindfulness program, meditation, legacy, impact, Filipino culture, community building, leadership, calling, authenticity, one-on-one relationships, sports, natural community builders, purpose, patience, pursuit, dream career, sports medicine, discovery, journey, opportunity, curiosity, teaching, dedication, NBA, career, fulfillment, NBA, career journey, passion projects, mental health, philanthropy, misconceptions, hard work, dedication, impact

takeaways

The power of storytelling in shaping personal values and aspirations
The generational impact of community service and the importance of leaving a positive legacy
The influence of family background and cultural heritage on personal and professional development
Community building is rooted in one-on-one relationships and authentic connections.
Natural community builders play a crucial role in nurturing and leading communities.
Leadership qualities often emerge from experiences in sports and team activities.
Discovering one's calling is a journey that requires authenticity and a willingness to embrace opportunities.
The importance of finding stability while pursuing one's passion is emphasized, as well as the impact of natural gifts and talents in shaping one's path. Patience is key in discovering one's purpose and pursuing a dream career.
Being open to the signs and advice from others can guide us towards our true purpose.
Curiosity, dedication, and a passion for teaching can lead to unexpected opportunities and a fulfilling career. The reality of working in the NBA involves pressure, sacrifices, and mental health challenges.
Passion projects and philanthropy play a significant role in making a positive impact on communities.
Hard work, dedication, and the willingness to put in the hours are essential for achieving one's dreams.
Misconceptions about skipping steps to achieve a dream job can lead to unrealistic expectations and unpreparedness for the challenges of the real world.

Glo Atanmo: Journey From A Broke Travel Blogger To A Thriving Entrepreneur

Sun Yi — Thu, 27 Jun 2024 03:30:00 -0600

Watch Episode 104 Trailer: https://youtu.be/rVssu45wUOo

Watch Full Episode 104: https://youtu.be/_CmvTjSVkag

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 104 of the AAF podcast: Glo Atanmo's Journey From A Broke Travel Blogger To A Thriving Entrepreneur. Don't miss this inspiring conversation about entrepreneurship and storytelling.

After venturing to almost 100 countries across 6 continents, her digital storytelling has landed her in Oprah Magazine and Forbes. At the same time, she’s partnered with brands like Google, Facebook, Instagram, Target, Delta Air Lines, GoPro, and more, on marketing campaigns that went on to reach tens of millions of people.

You can hear her down-to-earth advice on The Glo Show podcast, watch her pep talks on YouTube, or scroll through her Instagram for daily inspiration.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Instagram https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://linkedin.com/in/sunyi-nightowls/

Facebook https://facebook.com/sun.yi.nightowls

Threads https://threads.net/@sun.yi

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Glo Atanmo

Instagram https://www.instagram.com/glographics/

Website https://www.thelifeleap.com

Youtube https://www.youtube.com/@GloAtanmo

***

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***

summary

Glo Atanmo shares her journey from a challenging childhood to becoming a successful digital storyteller and entrepreneur. She discusses her experiences as an immigrant, her early adoption of digital platforms for storytelling, and the impact of her upbringing on her beliefs and values. The conversation delves into the themes of identity, integrity, and the power of using one's voice to challenge the status quo. The conversation covers topics such as personal growth, authenticity, social media dynamics, entrepreneurship, and travel experiences. It delves into the challenges of finding oneself, navigating social media demands, and embracing authenticity in business and personal relationships. The narrative also explores the journey of self-discovery, resilience, and determination in the face of adversity. Glo Atanmo shares her journey from struggling with societal expectations to finding fulfillment and purpose through coaching and impact-driven work. She discusses the challenges of immigration, the importance of confidence, and the transformative power of medical trauma. Her decision to disable DMs reflects her commitment to setting boundaries and prioritizing genuine connections.

keywords

digital storytelling, immigrant experience, childhood trauma, integrity, identity, using one's voice, character development, entrepreneurship, personal growth, authenticity, social media, entrepreneurship, travel experiences, resilience, determination, self-discovery, immigration, societal expectations, confidence, impact-driven work, coaching, medical trauma, setting boundaries, genuine connections, social media, engagement, boundaries, authenticity, consumer expectations, misbelief

takeaways

The power of digital storytelling as a means of connection and expression
The impact of childhood trauma and immigrant experiences on identity and beliefs
The importance of integrity and character development in entrepreneurship and personal growth
The value of using one's voice to challenge the status quo and inspire others Embracing authenticity in business and personal relationships is essential for personal growth and fulfillment.
Navigating social media demands and maintaining authenticity can be challenging, but it is crucial for building genuine connections.
Resilience and determination in the face of adversity are key to overcoming challenges and achieving success in entrepreneurship and personal growth. The impact of societal expectations on individuals pursuing non-traditional career paths.
The importance of confidence and the ability to adapt to new challenges.
The transformative power of medical trauma and the shift towards impact-driven work.
The significance of setting boundaries and prioritizing genuine connections in the digital space.
Setting boundaries in social media engagement is essential for personal well-being and maintaining authenticity.
The common misbelief that makes things harder than they need to be is a key obstacle to personal and business growth.
Minimizing unhealthy expectations from consumers and engaging authentically is crucial for a sustainable and fulfilling social media presence.

Jay Jay Live: How Magic Brings People Together

Sun Yi — Wed, 19 Jun 2024 10:00:00 -0600

Watch Trailer Episode 103: https://www.youtube.com/watch?v=M8Ge0M9OBEg

Watch Full Episode: https://youtu.be/fUCZOQEqcls

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 103 of the AAF podcast: How Magic Brings People Together With Jay Jay Live. Don't miss this inspiring conversation about entrepreneurship and storytelling.

@JayJayLive, International Speaker and Global PR Agency helps companies and personal brands use the power of the media to position themselves as the go-to in their space.

He is disrupting the PR space by creating a tech platform that allows people to feature themselves in the media without paying the crazy retainers and all the fake fluff and hype.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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Follow me: Jay Jay Live

Instagram https://instagram.com/JayJayLive

Website https://whitefriar.com

***

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***

Eric Siu: How Recognizing Patterns Can Help Level Up Your Business

Sun Yi — Thu, 13 Jun 2024 00:00:00 -0600

Watch Trailer: https://youtu.be/ITDOJSDOMtY

Watch Full Episode: https://youtu.be/gcOU27bfCsI

Chapters:

00:00:00 - Introduction: Eric's Story and Background

00:02:22 - The Power of the Internet

00:04:25 - Finding Community through Games

00:06:40 - Driving to San Diego for College Enrollment

00:08:56 - The Lessons Learned from Poker

00:11:02 - The Fun of Going Deeper in Learning

00:13:04 - The Importance of Teamwork and Communication in Gaming

00:15:02 - Lessons from Poker for Business Success

00:17:04 - Discovering a New Path in Marketing

00:19:19 - Connecting the Dots and Pattern Matching

00:21:29 - The Power of Uncommon Sense

00:23:30 - Betting Everything on YouTube Ads

00:25:39 - The Importance of Resilience and Emotional Control in Business Decisions

00:27:51 - Creative Business Deal: Seller Financing

00:29:55 - The Next Chapter of Your Life

00:32:05 - Going Deep and Generational Wealth

00:34:11 - Bosses and Acquisitions

00:36:06 - The Importance of Focus and Financial Arbitrage

00:38:00 - Integrating New Acquisitions

00:39:59 - Trust but Verify

00:42:03 - The Pain and Productivity of Work

00:44:15 - Leveling up: More than just a mental block

00:46:25 - The Importance of Having a Co-founder

00:48:36 - The Importance of Long-Term Compounding

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 102 of the AAF podcast: How Recognizing Patterns Helped Eric Siu Level Up His Business. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Eric Siu is the founder of the digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, with over 100M downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Eric also hosts a marketing mastermind where 100 of the best in media, marketing, and business get together in Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'. He also speaks around the world on marketing, SaaS, and SEO. Eric also invests in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Full Episode: https://youtu.be/dCFCnM1nQW8

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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Follow me: Eric Siu

Youtube @LevelingUpOfficial

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Website https://www.levelingup.com/

***

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***

Ryan Alford: Being Resourceful & Making Money

Sun Yi — Thu, 06 Jun 2024 00:00:00 -0600

Watch Trailer: https://youtu.be/esH5mT4nj6c

Watch Full Episode: https://youtu.be/dCFCnM1nQW8

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 101 of the AAF podcast: Ryan Alford On Being Resourceful & Making Money. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Ryan is a marketing influencer and a visionary entrepreneur. He owns five diverse companies and is the host of Right About Now, the number one marketing and business show on Apple Podcasts that's generated eight figures in revenue. He is also building the podcast network, adding shows and talent that want to leverage that system and leave a legacy while driving true outcomes for themselves and their partners.

His agency, Radical, helps B2B companies win in marketing that works. Now Vertical works as an extension of your team to bring modern skillsets and big ideas to generate results.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

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Follow me: @RightAboutNowwithRyanAlford

Youtube https://youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w

Instagram https://www.instagram.com/ryanalford/?hl=en

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X https://x.com/jryanalford?lang=en

Website https://ryanalford.com/

Radical Website https://www.radical.company/radicals/

***

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***

Chapters:

00:00:00 - Introduction to Ryan Alford

00:02:41 - Growing up in South Carolina

00:05:32 - Growing Up with a Scarcity Mindset

00:08:13 - Natural Influences and Team Sports

00:10:52 - The Importance of Discipline and Delayed Gratification

00:13:29 - Reflection on High Performance and Drive

00:16:11 - Personal Responsibility and Setting Non-Negotiables

00:18:43 - Creating a Standard for Kids

00:21:27 - Giving the Best Chance in Life

00:24:13 - Rising through the Ranks

00:27:03 - Learning Humility in Entrepreneurship

00:29:52 - The Value of Failure and Independence

00:32:46 - Transitioning to Starting My Own Agency

00:35:36 - Lessons Learned from a Failed Venture

00:38:13 - Learning from Past Business Mistakes

00:40:57 - Building an Agency

00:43:40 - Resourcefulness and Grit

00:46:13 - Building a Personal Brand

00:48:59 - Investing to Go Bigger in Your Business

00:52:04 - Risk Tolerance as a Superpower

00:54:39 - Living for the Present

00:57:15 - Taking Action and Building Confidence

01:00:03 - Building Profitable Podcasts for Creative People

01:02:32 - Scaling back and paying the bills

Laura Belgray: Being A Unapologetically Lazy Person

Sun Yi — Thu, 30 May 2024 00:00:00 -0600

Watch Trailer: https://youtu.be/wMWKUzF8MmE

Watch Full Episode: https://youtu.be/IOTs666QwfA

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 100 of the AAF podcast: Laura Belgray On Being Unapologetically Lazy Person. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Laura is an award-winning copywriter, founder of Talking Shrimp, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. (Hachette)

She's written TV spots for clients like NBC, Fandango and Bravo; and she helps entrepreneurs find words that make buyers go bananas. Her course with Marie Forleo,

The Copy Cure, helps you find your voice and sell your anything.

Chapters:

00:00:00 - Welcome to the Authentic As F*ck Podcast

00:02:38 - Growing Up on the Upper West Side

00:05:37 - The Impact of Bullying in School

00:08:28 - Reverse Engineering the Story

00:11:23 - The Importance of Making Meaning of Stories

00:14:02 - Writing Workshops and Discovery

00:16:44 - The Studio: A Writing Program

00:19:29 - Finding Genius in Writing

00:22:07 - Channeling Creativity

00:24:42 - Losing Interest in Things You Used to Say

00:27:17 - The Lesson of Being Unapologetic

00:30:15 - The Power of Personal Branding

00:33:00 - Embracing Authenticity and Fulfillment

00:35:38 - Embracing Your True Self

00:38:34 - The Burden of Being Fake

00:41:02 - Finding the transformation story

00:43:43 - The Gradual Nature of Change

00:46:34 - Transformation from Dick to Present Self

00:49:11 - Giving Permission to Be Lazy

00:52:09 - Embracing Laziness

00:54:58 - Quiet Rebellion against Authority

00:57:43 - Authenticity and Vulnerability

01:00:26 - The Ups and Downs of Running a Business

01:03:06 - Feeding the Beast and the Myth of Pleasing Everyone

01:05:47 - Being Yourself and Embracing Your Audience

01:08:28 - The Dilemma of Feedback and Trusting Yourself in Creative Work

01:11:10 - Freebies and Resources at TalkingShrimp.com

Comment, tag, and share with someone who would love this. Enjoy!

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***

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***

Eva Alordiah: Pausing Your Dream To Make Money

Sun Yi — Thu, 23 May 2024 00:15:00 -0600

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 99 of the AAF podcast: Eva Alordiah Decided To Pause Her Dream To Make Money. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Elohor Eva Alordiah is an award-winning Rapper, Writer, Entrepreneur, and Co-founder of Africa’s first all-in-one course hosting platform Kobocourse.com

Eva is a multi-faceted creative artist who has indulged in every expression from writing to poetry, rap music, fashion designing, makeup artistry, public speaking, and now, digital marketing.

After falling into a deep depression in 2017, Eva took a needed break away from her first love of Rap music and spent her newfound solitude investing herself into the rabbit hole of digital marketing.

What started as a simple exploration of content creation will later lead Eva into the fast-paced world that is the online education business.

In 2020, just as the pandemic was shutting the world down, Eva teamed up with her brother, Keno Alordiah out of necessity, and together they built the Saas platform Kobocourse.com

Together the sibling co-founders are growing Kobocourse.com into the only platform African creators will need to earn money online by selling their knowledge to a global audience.

Eva now juggles her time between her music career as a Rapper, Writer, and Teacher, while building the next generation of African creators monetizing their knowledge online easily, thanks to Kobocourse.

Chapters:

00:00:00 - An Introduction to Eva Ordia

00:03:05 - From Writer to Rapper

00:06:09 - Upbringing and Nigerian Culture

00:09:10 - Early Writing and Love for Books

00:12:07 - Confidence and support in upbringing

00:14:57 - Competition with My Older Brother

00:17:56 - The Influence of Competition in Work Ethic

00:21:02 - Recognition and Isolation

00:24:00 - The Purpose of Work and Unfinished To-Do Lists

00:26:56 - Discovering a Love for Rap

00:29:50 - Seizing Opportunities

00:32:47 - The Popularity of Rap in Africa

00:35:44 - The Rise and Fall in the Rap World

00:38:43 - Living a Lie and Financial Struggle as a Musician

00:41:42 - The Business Side of Music

0:44:39 - Finding a New Path and Identity

00:47:30 - Finding Purpose Through Adversity

00:50:16 - The Journey from Rapper to Entrepreneur

00:53:18 - Following Your Passion while Making Money

00:56:18 - The Birth of Kobocourse

00:59:16 - The Myth of Needing Money to Make Money

01:02:15 - The Real Value of Resources and Knowledge

01:05:01 - Hustle and Financial Stability

01:08:03 - Recognizing the Value of Time and Gifts

01:10:54 - Utilizing Social Media to Spread Your Message

01:13:51 - Finding Motivation to Start a YouTube Channel

01:16:33 - Love and Gratitude from Texas

Comment, tag, and share with someone who would love this. Enjoy!

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***

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***

Steven Pressfield: Going From Hero's Journey To Artist's Journey

Sun Yi — Thu, 16 May 2024 12:00:00 -0600

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 98 of the AAF podcast: How Steven Pressfield Went From Hero's Journey To Artist's Journey. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Steven Pressfield is an acclaimed American author renowned for his historical fiction and non-fiction works. He achieved literary success with his debut novel, "The Legend of Bagger Vance" (1995), which was later adapted into a film. Pressfield gained further recognition with historical novels such as "Gates of Fire" (1998), about the Battle of Thermopylae, and "Tides of War" (2000), chronicling the life of Alcibiades.

His non-fiction, including the influential "The War of Art" (2002), offers profound insights into overcoming creative resistance and has inspired many in the creative community. Known for his philosophical depth and historical accuracy, Pressfield continues to write and inspire, drawing timeless lessons from history to illuminate the human spirit.

Chapters:

00:00:00 - Intro

00:02:30 - The Anxiety of Releasing a Project

00:04:53 - The Importance of Trauma in Personal Growth

00:07:34 - The Trauma of Attempting to Write a Novel

00:10:17 - The Force of Self-Sabotage

00:12:45 - Working Blue Collar Jobs

00:15:17 - A Turning Point Towards Writing

00:17:50 - Facing the Calling to Write

00:20:15 - The Journey of Becoming a Writer

00:22:38 - The Long Process of Learning and Success

00:25:20 - Overcoming Resistance and Finishing the Books

00:27:48 - Persistence and Learning the Lesson of Deadlines

00:30:19 - Falling in Love with the Craft

00:32:33 - Starting Over in Hollywood

00:35:01 - Learning about Screenplays and Stories

00:37:25 - The Evolution of a Writer

00:39:44 - Transition from Screenwriting to Book Writing

00:42:24 - Mentorship and Learning from Others

00:44:42 - Learning from a Master

00:47:00 - The Benefits of Critique Sessions

00:49:20 - The Beauty of Art and Messiness of Humanity in Storytelling for Marketing

00:51:36 - Propaganda and Art

00:54:00 - The Artist Journey

00:56:25 - Finding Excitement in the Creative Process

00:58:52 - Letting Go as an Artist and Knowing Yourself

01:01:16 - The Myth of Overnight Success

Comment, tag, and share with someone who would love this. Enjoy!

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***

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***

Craig Siegel: How Running A Marathon Led Craig To Find His Calling

Sun Yi — Thu, 09 May 2024 00:00:00 -0600

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in this Episode 97 of AAF podcast: How Running A Marathon Led Craig Siegel To Find His Calling. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Craig Siegel, Wall Street Journal and USA Today Best-Selling Author of "The Reinvention Formula" is a global keynote speaker, coach, TEDx speaker, and host of The CLS Experience podcast.

Endorsed by luminaries like Jim Kwik and Ed Mylett, Craig, a 7-time marathoner, left his Wall Street job during the pandemic to pursue his true purpose. His mastery, energy, and inspirational impact have made CLS one of the most engaging communities globally.

Craig focuses on removing limiting beliefs, fostering positive mindsets in both business and personal realms, and encouraging a wholehearted commitment to one's true purpose. He believes the riskiest thing we can do is to play it safe.

Chapters:

00:00:00 - Introduction to the Podcast

00:02:10 - Growing Up in a Close Family

00:04:19 - Growing up in New York City

00:06:19 - School Experience and Success in Entrepreneurship

00:08:35 - Finding Myself in the World

00:10:43 - Finding My Interests

00:13:00 - Reflecting on High School Experiences and College Graduation

00:15:07 - Discovering Personal Development on YouTube

00:17:22 - Cultivating Confidence and Building Rapport

00:19:33 - Finding Fulfillment beyond Material Success

00:21:47 - Proof of Competence

00:23:48 - Overcoming Underestimation and Seeking Authenticity

00:25:58 - Learning Responsibility and Independence

00:28:11 - Breaking Free from Brainwashing in Education

00:30:28 - Finding Your Purpose and Passion

00:32:36 - From Darkness to Running Marathons

00:35:08 - Finding Happiness in a Different Path

00:37:54 - Stepping Stones to Personal Development and Success

00:40:22 - The Power of Discipline and Hard Work

00:42:32 - The Obsession with Personal Development and Discipline

00:44:47 - Delusional Optimism and Toxic Positivity

00:46:59 - Embracing Authenticity

00:49:08 - The Power of Authenticity

00:51:23 - Aligning Career, Relationships, and Happiness

00:53:48 - Tapping into a Higher Consciousness through Running

00:56:03 - Finding Alignment Through Communities

00:58:10 - How to Find Me and Join the Membership

Comment, tag, and share with someone who would love this. Enjoy!

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For free inspirational messages throughout the week, text Craig at 917-634-3796

***

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***

Eric Balance: Going From Scarcity To Abundance Mindset

Sun Yi — Sat, 04 May 2024 00:00:00 -0600

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

Watch Trailer: https://youtu.be/TaCoIehTP0Y

So excited to share in this Episode 96 of AAF podcast: How Eric Balance Went From Scarcity To Abundance Mindset. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Eric Balance is an Conscious Business Curator, host, visionary, and integrator for conscious entrepreneurs and world renowned artists. He has spent time as a Tony Robbins Platinum Partner, and raised his visibility by consulting top names in the business development industry. After his spiritual awakening he decided he would return to the business world with intention.

Eric has been featured in Forbes, Entrepreneur, California Herald, Disrupt, and many others. He’s also been featured on numerous podcasts including The Brand Doctor, Warriors of Light, Aww Shift with Anthony Trucks, Awakening Entrepreneur, and The Kim Barrett Show.

Eric founded Balance Media Ventures and The Resilient Minds Podcast to raise the levels of awareness in community, and to challenge thought leaders around the world by offering them an opportunity to share with vulnerability their insights and journeys, hoping it would allow others to see that leadership is about leading yourself and building a powerful relationship with yourself.

Chapters:

00:00:00 - Introduction and Eric's Mission

00:03:19 - Living with Compassion and Devotion

00:06:52 - Investing in Self-Development

00:10:25 - Building a Community with a Shared Purpose

00:13:22 - The Selflessness of Humans

00:16:42 - The Legacy of Total Safety

00:20:13 - The Turning Point

00:23:50 - Money's Impact on Relationships

00:27:04 - Self-fulfilling prophecy and finding abundance within

00:30:22 - The Power of True Nature Within Ourselves

00:33:38 - Seeking Fulfillment and Personal Development

00:36:47 - Finding Purpose Beyond Corporate Environments

00:40:17 - Finding Passion and Inspiration

00:43:27 - Discovering My True Self

00:46:31 - Losing True Connection and Devotion

00:49:46 - Discovering the Divine Economy

00:52:54 - Trusting in the Divine Connection

00:56:26 - Taking responsibility for future generations

01:00:04 - Manipulation and the Fear of Control

01:03:44 - Overcoming the Fear of Money

01:07:14 - Transitioning to Non-Transactional Thinking

01:10:50 - The Role of the Catholic Church in Medicine

01:13:43 - The Power of Cooperation and Abundance

01:16:57 - Tapping into our evolutionary nature

01:19:55 - Our Noble Mission

01:22:50 - A Divine Mission and Building the Future

01:25:55 - Building the Future with Bitcoin and Blockchains

Comment, tag, and share with someone who would love this. Enjoy!

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Follow me: Eric “Balance” Lajczak

YouTube @ericbalanceofficial

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***

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***

Joanne Molinaro: How Joanne Took Smart Risks To Become A Bestselling Author.

Sun Yi — Fri, 26 Apr 2024 16:00:00 -0600

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, authors, public speakers, influencers, and creators, hear their stories, and how these stories shaped the person.

So thrilled to share Episode 95 of AAF podcast: How Joanne Molinaro's Took Smart Risks To Become A Bestselling Author. Tune in for a captivating conversation on entrepreneurship and storytelling.

Chapters:

00:00:00 - Introduction to the Authentic As F*ck podcast

00:03:26 - The Influence of My Grandmother and My Korean Background

00:06:30 - The Influence of Literature in Upbringing

00:09:33 - Childhood Dreams and Career Choices

00:12:45 - Discovering a Different Path

00:15:43 - The Struggle of Setting Appropriate Goals

00:19:05 - The Fear of Uncertainty and Goallessness

00:22:17 - The Fear of Quitting Your Job

00:25:22 - Finding a Path to Pursue a Dream

00:28:51 - The Fear of Making the Wrong Decision

00:31:56 - Analyzing Potential Outcomes

00:35:06 - Shifting Focus and Setting New Goals

00:38:11 - Transitioning from Law to Entrepreneurship

00:41:07 - Overcoming a Scarcity Mentality

00:44:18 - Overcoming Ego and Competitiveness in Korean Culture

00:47:28 - The Strength in Calculated Risks

00:50:31 - Building Financial Stability for Entrepreneurs

00:53:30 - Lessons Learned from Life

00:56:50 - Embracing Joy and Overcoming Fear

01:00:04 - Believing in Yourself, with Support from Others

01:02:59 - Wrapping Up the Story

Comment, tag, and share with someone who would love this. Enjoy!

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Follow Joanne:

TikTok: @thekoreanvegan

Instagram: @thekoreanvegan

YouTube: @thekoreanvegan

Facebook: @thekoranvegan

Twitter: @thekoreanvegan

***

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***

Brock Johnson: How Brock’s Upbringing Guided Him To Entrepreneurship.

Sun Yi — Fri, 19 Apr 2024 15:00:00 -0600

So thrilled to share Episode 94 of AAF podcast: How Brock Johnson’s Upbringing Guided Him To Entrepreneurship! Tune in for a captivating conversation on entrepreneurship and storytelling.

Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018.

In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then.

He now has over 700k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.

Chapters:

00:00:00 - The Journey into Entrepreneurship and Social Media Marketing

00:03:16 - Early Entrepreneurial Spirit and Lace My Kicks.

00:06:14 - The Importance of Taking Action

00:09:24 - The Similarities between Sports and Entrepreneurship

00:12:41 - Turning ADHD into a Superpower

00:15:39 - Launching a Business in College

00:18:47 - Starting Unwrap Snap: Teaching Parents to Use Snapchat

00:21:49 - Solving Problems as an Entrepreneur

00:25:06 - A Blessing in Disguise: Rebranding and Relaunching

00:28:15 - Contrasting Financial Backgrounds

00:31:22 - Different values and mindset towards money in college

00:34:23 - Finding a Place to Fit In and Make Friends

00:37:20 - Going Viral on TikTok

00:40:11 - Transition from TikTok to Instagram

00:43:20 - Coaching and Leadership on the Football Field

00:46:23 - Coaching, Motivation, and Fun Turning Point

00:49:27 - Burnout from Coaching Calls

00:52:31 - The Birth of the Insta Club Hub

00:55:32 - Overcoming the Myth of Self-Doubt

00:58:40 - From weakness to strength

01:01:39 - Instagram Growth Tips

Comment, tag, and share with someone who would love this. Enjoy!

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Follow Brock: @BuildYourTribePodcast

Instagram https://instagram.com/brock11johnson

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https://stan.store/Brock11Johnson

***

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***

Jay Clouse: Story of Building A Community For Creators

Sun Yi — Fri, 12 Apr 2024 15:00:00 -0600

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.

In this episode 93 of AAF podcast: How Jay Clouse Built A Community For Creators.

Jay Clouse founded Creator Science @CreatorScienceYT a media company supporting professional creators.

With over 60,000 newsletter subscribers, 2 million podcast downloads, and 4 million views on YouTube, Creator Science is a leading voice in the creator economy.

In 2023, Jay was named “Content Entrepreneur of the Year” by The Tilt and the Creator Science podcast was a 2022 Signal Award winner.

Previously, Jay’s community Unreal Collective was acquired by Pat Flynn and Smart Passive Income. There, he went on to design SPI’s paid membership community and cohort-based course programs

Chapters:

00:00:00 - Introduction to Creator Science and the Authentic As F*ck Podcast

00:03:25 - Early Introduction to Entrepreneurship

00:06:22 - Discovering the World of Entrepreneurship

00:09:15 - Building Community and Attracting People

00:12:15 - The Power of Strong Emotion in Content Creation

00:15:27 - Building a Start-up vs Consulting

00:18:28 - Dealing with Downsides of Consultants in Companies

00:21:30 - Taking risks and working for a venture-backed startup

00:24:24 - Making the Decision to Leave the Job

00:27:26 - The Tradeoff in Traditional Employment

00:30:38 - Facilitating Mastermind Groups for Scalable Income

00:33:37 - Overcoming the Fear of Failure

00:36:35 - The Transition to Working with Creative People

00:39:32 - Teaching and the Creation of a Community

00:42:39 - Transition to SPI Pro and the Transformation Year

00:45:57 - Business Growth and Partnering with My Wife

00:49:10 - Balancing Work and Family Life, Pregnancy Plans

00:52:10 - Building Creator Science into a Reputable Media Company

00:55:13 - The Power of Belief and Optimism

00:58:26 - Belief in Achieving Goals

01:01:36 - Community Farewell

Comment, tag and share with someone who would love this. Enjoy!

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LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jay:

@CreatorScienceYT

https://creatorscience.com

Instagram: https://instagram.com/jayclouse

Twitter https://twitter.com/jayclouse

LinkedIn https://linkedin.com/in/jayclouse

Baron Baptiste: The Story of Baron Baptiste's Journey Into Power

Sun Yi — Fri, 05 Apr 2024 01:00:00 -0600

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.

Comment, tag, and share with fellow enthusiasts, and don't forget to join Night Owl Nation for more storytelling adventures: https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - Introduction to the Authentic As Podcast

00:03:25 - Exploring Physical Culture and Mind-Body-Spirit Philosophy

00:07:11 - Finding Purpose through Meditation and Transformation

00:10:49 - The Importance of Proper Meditation Practice

00:14:15 - Discovering a Passion for Radio

00:17:40 - Discovering Talk Radio in LA

00:21:09 - The Art of Spoken Language

00:24:27 - Seeking Authenticity

00:28:03 - The Power of Forgiveness in Personal Transformation

00:31:21 - The Liberation of Forgiveness

00:34:49 - Incorporating Yoga into Personal Training

00:38:03 - Teaching yoga at Vo Fitness and Dance Center

00:41:20 - The Beginning Days of Teaching

00:44:41 - Following Your Passion and Overcoming Fear

00:48:12 - Overcoming the Fear of Getting Started

00:51:39 - Creating Yoga for the Everyday Person

00:55:07 - Anti-New Age Yoga and Personal Growth Philosophy

00:58:47 - Developing the Journey to Power sequence

01:02:19 - The Magic of Doing Hard Things

01:05:26 - The Importance of a Good Teacher

01:08:54 - Disrupting Patterns through Meditation and Reflection

01:12:28 - Transition to Disrupting Drifting Along

01:16:02 - Personal Development and Self-Discovery through Yoga

01:18:00 - Transformation through Yoga

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Baron Baptiste: https://www.instagram.com/baronbaptiste/

* Global Entrepreneur

* YouTube Channel + Podcast: Disrupt The Drift @BaronBaptisteTV

https://www.youtube.com/channel/UC8ODpxlRIKnwnmCu1Pb8Ttg

* @nytimes best selling author

* emmy award film maker

* https://instagram.com/baptisteyoga

linktr.ee/baronbaptiste

Baron Baptiste is the founder of the Momentum Nation Membership, Disrupting the Drift Podcast, and creator of the Personal Revolution Challenge. He believes tough times can help us grow. He is well known for combining faith, the inner workings of the mind, and actionable physical practices to help people produce real changes in their lives…

Danielle Ryan: Problems In Coaching & Self-Help Industry

Sun Yi — Fri, 29 Mar 2024 00:00:00 -0600

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.

In this episode 91 of the AAF podcast:

Chapters:

00:00:00 - Signing up Tips

00:00:01 - The Importance of Programming

00:00:03 - Unexpected Results

00:00:05 - Gaslighting

00:00:07 - Coaches Passing in the Game

00:00:10 - Buck Back to the Client

00:00:12 - Admitting as a Service Provider

00:00:14 - Misleading Marketing

00:00:16 - Failed Delivery

00:00:18 - Trying Hard Enough

00:00:21 - The Power of the Right Mindset

00:00:23 - Taking Care of Yourself

00:00:25 - Coach's Excuse

00:00:27 - Never the One to Blame

00:00:29 - Fault of the Client

00:00:31 - High-Level Manipulation

00:00:33 - Ignoring the Client

00:00:35 - Buying the Program

00:00:38 - Misled Information

00:00:40 - The Promise That Was Paid

00:00:43 - Lack of Awareness

00:00:44 - Unfulfilled Expectations

00:00:45 - Considerations before purchasing

00:00:46 - Responsibility in programming

00:00:49 - Lack of Agreement

00:00:52 - Admitting their part

00:00:55 - Wrongdoing

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Danielle:

YouTube: https://www.youtube.com/@itsdanielleryan

Instagram: https://www.instagram.com/itsdanielleryan

TikTok: https://www.tiktok.com/@itsdanielleryan

Website: https://danielleryan.me

Danielle Ryan is a content marketer, strategist, and creator based in Vancouver BC. She uses her platform to create a mix of educational and commentary content teaching Canadians how to start and build their own small businesses while also calling out problematic behaviour in the business coaching industry.

Story vs Lesson vs Instruction

Sun Yi — Fri, 22 Mar 2024 23:30:00 -0600

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.

In this episode 90 of AAF podcast: Story vs Lesson vs Instruction. Jelena and I having these deep discussion on what's a story vs lesson vs instruction.

Comment, tag and share with someone who would love this. Enjoy!

Chapters:

00:00:00 - Introduction to Reesa Teesa

00:00:03 - 50 Parts about Being Married

00:00:06 - The Pathological Liar

00:00:09 - The Existence of Red [Incomplete Transcript]

00:00:10 - The Significance of Flags

00:00:12 - Listen and Understand

00:00:14 - A Different Side of Me

00:00:15 - An Example of Sound

00:00:17 - The Listener

00:00:20 - Oh My Gosh, That's Me

00:00:22 - The Point of the Story

00:00:24 - Bias in Thinking

00:00:26 - Success on Instagram

00:00:29 - Going Through the Mud

00:00:31 - Posting Terrible Content

00:00:34 - The Impact of Frequent Posting

00:00:36 - Terrible Times

00:00:38 - Terrible Circumstances

00:00:40 - Growing Your Account

00:01:22 - What Is The True Lesson

00:01:29 - The Right Way To Live

00:01:31 - The Decision Tree

00:01:38 - Living Through Fear

00:01:59 - What Making Content Is Really About

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena: https://www.instagram.com/jelena.spremo/

Harry Needham: Advice On Starting A Coaching Business From Zero

Sun Yi — Fri, 15 Mar 2024 15:00:00 -0600

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.

In this episode 89 of AAF podcast: Advice On Starting A Coaching Business From Zero. Harry shares his growth tactics and the strategic thinking that goes into his business coaching.

Comment, tag and share with someone who would love this. Enjoy!

Chapters:

00:00:00 - Intro

00:00:05 - Beginning the social media journey

00:00:10 - Doing social media together

00:00:15 - Deciding on a Plan

00:00:20 - Going viral

00:00:25 - Scaling the brand

00:00:30 - Drawbacks

00:00:35 - The importance of a good work ethic

00:00:40 - How to win

00:00:52 - The difference between followers and real fans

00:01:01 - Niches

00:01:05 - Newsletters

00:01:10 - High Vs Low Ticket

00:01:24 - The people around you

00:01:31 - Reaching out

Follow https://www.instagram.com/theharryneedham/

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Harry Needham:

Director, High Value Consulting

Instagram: https://www.instagram.com/theharryneedham/

Harry Needham started his personal brand in March 2020 and grew 100k followers organically in 9 months. After struggling to monetise, Harry learned the high ticket coaching model and since made over $1.5M in sales and helped clients globally make over $4.5M doing the same.

How To Prove Your Ideas Using Storytelling (Part Two)

Sun Yi — Fri, 08 Mar 2024 15:00:00 -0600

Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - Society's Perspective

00:00:02 - Life experiences

00:00:04 - Creation of a Credit System

00:00:06 - Deciding on a Plan

00:00:08 - Time Management and Productivity

00:00:10 - An Effort to Help

00:00:12 - Getting Back from Someone

00:00:14 - Accounting for All

00:00:16 - The Ledger in Our Head

00:00:18 - Who We're Supposed to Help

00:00:19 - Living Our Best Life

00:00:21 - Calculating Behavior

00:00:23 - My Beliefs

00:00:25 - Naivety and Self-Reflection

00:00:28 - Thoughts and Ideas

00:00:31 - Critical Thinking

00:00:34 - Helping Myself Stay Open

00:00:37 - Embracing Different Perspectives

00:00:39 - Implementing Personal Filters

00:00:44 - Starting A Subscription Based Business

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

Instagram: https://www.instagram.com/jelena.spremo/

Tamsen Fadal: How To Face Changes & Uncertainties In Life

Sun Yi — Fri, 01 Mar 2024 15:00:00 -0600

AAF Episode 87 Trailer: https://youtu.be/92S3AduNJfs

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.

In this episode, I talk to @TamsenFadalTV , an Emmy Award Winning TV Journalist, Storyteller, Author, Menopause Advocate.

She tells us about her calling, why she’s passionate about it, and the stories that led her to where she is. Enjoy!

Follow @TamsenFadalTV

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - The Importance of Evolving Stories

00:00:01 - Are you really human?

00:00:03 - Complete Agreement

00:00:05 - The inevitability of change

00:00:07 - The Scary Factor

00:00:09 - Excitement and Fear

00:00:11 - Do what you love

00:00:12 - Missing Out on Opportunities

00:00:14 - People's Opinions

00:00:18 - Another Way They Dreamed

00:00:19 - TBA

00:00:21 - Going to the Other Side

00:00:23 - Lunch with a Friend

00:00:25 - A Surprise Encounter

00:00:27 - Meeting Someone Unexpected

00:00:29 - Parenting without children

00:00:32 - Just Getting Started

00:00:33 - Unintentional Words

00:00:42 - Random Thoughts

00:00:50 - Uncertainty

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok: https://tiktok.com/@_sun.yi

Twitter: https://twitter.com/_sun_yi

LinkedIn: https://www.linkedin.com/in/sunyi-nightowls/

Facebook: https://www.facebook.com/sun.yi.nightowls

Threads: https://www.threads.net/@sun.yi

Domestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

YouTube: https://www.youtube.com/@UC52NhUquhOckeC5-Dmkmdlg

Follow Tamsen Fadal:

Instagram: https://www.instagram.com/tamsenfadal

🎙️Storyteller, Journalist, Author

💖Menopause, Relationships, Wellness

https://www.youtube.com/tamsenfadaltv

Inquiries: info@tamsenfadal.com

Website: https://tamsenfadal.komi.io/

#personalbranding #storytelling #tamsenfadal

Episode 86: How To Prove Your Ideas Using Storytelling w/ Jelena Spremo

Sun Yi — Fri, 23 Feb 2024 15:00:00 -0600

Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - The Struggle of Creating Content

00:03:01 - The Torture of Unfinished Projects

00:05:42 - The Phases of Struggle and Success

00:08:01 - The Influence of Childhood Experiences

00:10:45 - Objective vs Subjective Reality

00:13:16 - The Emotional Burden on Children

00:15:49 - The Power of a Good Example

00:18:14 - Trauma and Bonding

00:20:48 - The Power of Simplicity

00:23:18 - The Importance of the "Aha" Moment

00:26:08 - Finding Obvious Truths

00:28:48 - The Illusion of a Good Thing

00:31:30 - Understanding the Negative Effects of Some Medicines

00:34:02 - The Unexpected Consequences of Complimenting Children

00:36:26 - The Importance of Examples

00:38:49 - Letting the Dots Connect

00:41:35 - The importance of adjusting your situations to your nervous system

00:43:55 - The Importance of Having Will and Desire

00:45:56 - Different Approaches to Teaching Swimming

00:48:14 - Healing and Trauma: Challenging Perspectives

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

Instagram: https://www.instagram.com/jelena.spremo/

Episode 85: Generating Leads & Closing Sales For Solopreneurs w/ Tyler Archer

Sun Yi — Fri, 16 Feb 2024 15:00:00 -0600

Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - Starting the Social Media Journey

00:05:07 - From Zero to One: The Journey to Starting a Business

00:10:01 - Balancing Work and Personal Life in Entrepreneurship

00:15:20 - The Importance of a Strategic Approach in Sales

00:20:00 - Teaching Sales and Business Skills to Solopreneurs

00:24:45 - The Importance of Being Organized in Sales

00:29:32 - Shortening the Sales Cycle

00:34:28 - The Importance of Lead Generation in Business

00:39:18 - The Roller Coaster of Sales and Success

00:43:54 - The Importance of Building Trust and Having a Sales Process

00:48:54 - The Mindset of a Business Owner

00:53:42 - Overcoming Challenges in Business

00:58:41 - The Importance of Experiencing Rejection

01:03:15 - The Pitfall in the Market for Business Coaches

01:07:53 - The Effectiveness of Scam Emails

01:12:35 - The Drive to Succeed

01:17:13 - Pursuing your Passion with Drive and Purpose

01:22:26 - Sales Coaching for Business Growth

01:27:32 - Setting Up a Sales Process and Lead Generation Machine

01:32:23 - Rapid Changes for Clients

01:37:03 - Wrapping up the Sales Conversation

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Tyler Archer:

Linkedin: https://www.linkedin.com/in/tylerarchersalescoaching

Instagram: https://www.instagram.com/thetylerarcher/

Episode 84: What Does It mean To Know Yourself

Sun Yi — Fri, 09 Feb 2024 15:00:00 -0600

Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - Objectifying People

00:07:35 - The Difference Between Online and In-person Interactions

00:15:25 - The Complexity of Identities

00:23:32 - Living Without Judgement

00:31:14 - Behaving in Different Contexts

00:38:26 - Making Decisions and Procedural Memory

00:45:32 - The Importance of Listening to Your Authentic Self

00:52:40 - Cheating and Guilt

00:59:26 - Being Present and Reflecting

01:06:13 - Listening to Your Conscience and Following Your True Self

01:13:43 - Living as Your True Self

01:21:15 - Finding your Authentic Self

01:27:57 - Finding Your True Passion

01:36:02 - Efficiently completing your tasks

01:43:13 - Efficient Work and Leisure Activities

01:50:48 - Finding Inspiration in Creative Work

01:58:15 - The Benefits of the Buddy System

02:05:48 - Spicy Tolerance in Relationships

02:13:22 - The Behavior of Toxic Relationships

02:20:52 - The Danger of Beta Males Mimicking Alpha Males

02:28:00 - Farewell and See You Next Week

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

Instagram: https://www.instagram.com/jelena.spremo/

Episode 83: You Can't Tell A Story Without Knowing Who It's For

Sun Yi — Fri, 02 Feb 2024 15:00:00 -0600

Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - A Lesson on Overthinking and Breaking the Rules

00:11:48 - Setting Expectations and Overthinking

00:21:49 - Finding a Way to Function Together

00:32:31 - Overthinking and Trust Issues

00:43:01 - Inspiring Courage and Overcoming Trust Issues

00:53:24 - Overcoming Criticism and Building Emotional Resilience

01:04:15 - Overcoming Fear and Building Trust

01:14:54 - Trust and Relationships

01:25:23 - Understanding the Complexity of Giving Advice in Relationships

01:36:39 - The Biology of Gender and Social Constructs

01:46:32 - Gender biases and societal expectations

01:57:47 - The Incentive System and Single Motherhood

02:08:29 - The Narrative of Being Smart vs Caring

02:19:39 - The Danger of Blindly Following Authority

02:30:43 - The Tradeoff of Freedom in Vaccine Mandates

02:41:40 - The Fear and Paranoia Surrounding the Virus and Vaccines

02:51:48 - The role of regulation and competition in building construction

03:01:43 - Freedom and Survival

03:12:59 - A Survivor's Peaceful Spirit

03:23:37 - The Power of Vulnerable Sharing

03:33:58 - Conclusion and Farewell

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

Instagram: https://www.instagram.com/jelena.spremo/

Episode 82: How You Do Anything Is How You Do Everything

Sun Yi — Fri, 26 Jan 2024 15:00:00 -0600

Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - Resolving Anger in Relationships

00:07:16 - Dealing with Anger in a Relationship

00:14:22 - Getting Over the Need for Perfection

00:20:30 - Finding Happiness in the Boring Moments

00:26:49 - The Highs and Lows of Achievement

00:33:02 - The Importance of Marriage Contracts

00:39:24 - Learning from Failure and Shadowing

00:45:29 - Unique Live Streaming on TikTok

00:52:31 - TikTok vs Instagram Live

00:59:33 - The Preparations and Dedication of High Performers

01:06:04 - The Success of Novak Djokovic

01:12:26 - How you do anything is how you do everything

01:19:04 - Overcoming the Fear of Making Mistakes

01:26:37 - How Your Personality Affects Your Life

01:33:06 - Connecting Personal Life and Career

01:39:37 - The Journey to Perfection

01:46:11 - The Difference Between Craft and Content

01:52:29 - Speaking to My Audience

01:58:53 - Creating a Story Bank

02:05:02 - The Power of Storytelling

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

Instagram: https://www.instagram.com/jelena.spremo/

Episode 81: Why All Or Nothing Mentality Is A Victim Mentality

Sun Yi — Fri, 19 Jan 2024 15:00:00 -0600

Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - The Joy of Novelty and Awareness

00:07:05 - The Difference between Watching in Person and on Screen

00:14:13 - The Hierarchy of Victimhood

00:21:18 - Fragility and entitlement in society

00:28:34 - The Repercussions of Social Media Usage

00:34:52 - The Manipulation of Data

00:42:18 - The Backfiring of Lying Politicians

00:49:23 - Loser Mentality vs. Winner Mentality

00:57:57 - Understanding Personal Agency

01:05:19 - Setting Healthy Boundaries

01:11:45 - The Myth of Clear Boundaries

01:19:02 - Setting Boundaries with Loved Ones

01:26:44 - Being too Accommodating

01:34:36 - Setting Clear Boundaries and Expectations

01:42:12 - Boundaries and Personal Stories

01:49:04 - Managing Time and Boundaries

01:57:08 - Setting Personal Boundaries

02:03:30 - Offering Quality Service

02:10:45 - Life's Journey without a Map

02:18:03 - Finding Balance and Setting Boundaries

02:25:31 - Sharing Good Content and New Ideas

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

Instagram: https://www.instagram.com/jelena.spremo/

Episode 80: Can You Be A People Pleaser And A Narcissist At The Same Time?

Sun Yi — Fri, 12 Jan 2024 15:00:00 -0600

Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - The Role of Therapy in Business

00:06:25 - Selling Pain and Victimhood

00:13:08 - The "Man Haters" Wing

00:19:53 - Taking Responsibility for Words and Emotions

00:26:32 - Responsibility for Other People's Feelings

00:33:23 - Different Types of Narcissism

00:39:59 - Levels of Criticism

00:46:26 - Different Levels of Criticism

00:53:18 - Losing Control and Handling Criticism

00:59:45 - Dealing with Hard Truths

01:06:05 - Creating a storytelling app

01:13:00 - Dealing with Defensive People

01:19:16 - Guilt Tripping and Losing Friends

01:25:52 - Not Responsible for Other People's Feelings

01:32:59 - The Importance of Speaking Up and Developing Opinions

01:39:15 - The Importance of Genuine Curiosity

01:45:21 - The Importance of Different Communication Styles

01:51:30 - Building Trust and Bonding with Clients

01:57:41 - Discussion on Impact Theory and Revolutionary Ideas

02:03:53 - The Importance of Attention to Detail in Work

02:10:12 - Gaining Perspective through Therapy

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Domestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

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Episode 79: At The Highest Level, Every Job Is About Psychology

Sun Yi — Fri, 05 Jan 2024 15:00:00 -0600

Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - The Power of Stories in Shaping Our Lives

00:09:01 - The Dangers of Overconfidence

00:19:18 - Discovering a passion for various activities

00:29:13 - The Balance Between Being Present and Focused in Therapy

00:38:53 - Beginning the Journey into Spirituality

00:49:02 - Overcoming Self-Doubt and Impostor Syndrome

00:58:59 - Curiosity for Human Behavior

01:07:56 - The importance of understanding nuances in music and therapy

01:17:01 - The Impact of Body Sensations on Talk Therapy

01:26:43 - The Perils of Logical Thinking

01:36:24 - Scams, brainwashing, and communism

01:45:04 - Getting Stuck in Therapy

01:54:59 - Differences in Therapist Approach

02:05:16 - The Boredom of Average Ideas

02:15:56 - Initial Therapy Sessions

02:25:31 - Is therapy seen as a necessity?

02:35:46 - Impostor Syndrome and Comparing Oneself to Others

02:44:51 - Talking about Therapy and Specialization

02:54:17 - The Power of Communication and Adjusting to Clients

03:04:11 - Reading Between the Lines

03:13:29 - Conclusion and Farewell

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Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

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Episode 78: How Your Stories Define Who You Are Today

Sun Yi — Thu, 28 Dec 2023 12:00:00 -0600

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

0:00 - Intro.

0:16 - Jelena discusses her meeting with her supervisor and the challenges of being self-employed in the counseling field.

15:22 - The speaker encounters a mysterious Christmas tree in a dark place and feels hesitant to approach it.

30:19 - Differences between men and women and personal preferences, and how people may feel judged for their choices.

44:37 - The discussion explores the behavior of conforming and contrarian attitudes in group settings.

1:00:16 - The concept of agreeableness and its traits in personality psychology.

1:15:01 - The speaker found success freelancing and learned the importance of caring about the quality of their work.

1:30:25 - The impact of negative comments and generalizations on the speaker's ego and how it bothers them.

1:45:38 - The concept of personality consisting of three parts and the influence of the parent, adult, and child parts on decision-making and behavior.

2:00:54 - The behavior of judging and jealousy, and how individuals may try to cover it up.

2:16:53 - The experience of working from home and feeling a sense of FOMO when seeing others socializing in the office.

2:33:00 - Integrating their pride and emotions, comparing it to how they interact with their employees and children.

2:47:57 - The need to approach problems like a scientist and the struggle with emotional fluctuations.

3:03:38 - The speaker reflects on their past bravery and wishes to go back to their old self.

Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me:

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Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

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Episode 77: Why Being Selfless Is A Selfish Act

Sun Yi — Fri, 22 Dec 2023 15:00:00 -0600

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

0:00 - Intro.

0:20 - The importance of giving and receiving compliments.

8:39 - The concept of natural selection and the survival of kind genes over unkind genes.

17:26 - Discussion about the importance of kindness in the success of a dentist.

24:44 - The video discusses whether individuals can be more kind and if they should advise others to do the same.

32:49 - The video discusses the potential for unintentionally offending others through compliments and the difficulty in knowing what is offensive or not.

40:36 - The discussion is about freedom of speech and personal responsibility for what is said.

48:39 - The discussion is about the right to use the n-word and freedom of speech on university campuses.

56:24 - The video discusses the story of Pinocchio and the role of consciousness in decision-making.

1:05:01 - Importance of continuous consent in romantic and sexual activities.

1:13:20 - The discussion revolves around the concept of consent in a relationship.

1:22:09 - Discussion about the concept of work and consent in the context of BDSM and getting paid to be beaten.

1:30:58 - The dynamics of forming emotional connections and the role of physical intimacy in relationships.

1:39:27 - Importance of sex and the cultural significance of sex in different societies.

Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me:

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Facebook https://www.facebook.com/sun.yi.nightowls

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Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

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Episode 76: Discipline vs Accountability, Good vs Smart Content, Theory vs Practice

Sun Yi — Fri, 15 Dec 2023 00:00:00 -0600

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

0:00 - Intro.

0:16 - The issue of people not believing in advice and the reluctance to post on social media.

6:42 - Setting a specific date or time for tasks or events creates pressure and increases the likelihood of them actually happening.

11:44 - The video discusses the need for accountability even for activities that people enjoy, using the example of video games as a comparison.

18:04 - Discussion about the need for group study sessions and support for those with ADHD in today's dopamine-rich environment.

24:08 - The impact of ego on people's willingness to improve and take advice.

30:09 - The difference between popular and critically acclaimed movies, and the concept of creating content for oneself vs. for others.

35:59 - The importance of consuming both smart and good content for intellectual growth.

42:27 - The importance of having a strong foundation and core idea for content creation, rather than relying on fancy words.

48:25 - The speaker compares teaching skiing to teaching coding, emphasizing the importance of hands-on experience.

53:38- The importance of genuine interest and inquiry when approaching a client in psychotherapy.

59:37 - The conversation is about trying to remember a specific technique related to client therapy.

1:05:34 - Theory without practical experience can be ineffective in teaching.

1:10:59 - The importance of creating good content based on real-life experiences and making meaningful connections.

1:15:41 - Continue watching the full episode 76.

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Episode 75: How To Turn A Side Hustle Into A Full Time Business

Sun Yi — Fri, 08 Dec 2023 00:00:00 -0600

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

0:00 - The podcast features a discussion on freelancing and entrepreneurship with Yelena and her boyfriend Marco.

6:00 - Discussion about language barriers in a work setting.

11:23 - The speaker reflects on their initial doubts and fears about starting a new session or project, but gains confidence through experience.

16:43 - How as a business grows, it attracts clients with higher budgets and more experience, leading to fewer demanding clients.

21:45 - The video discusses the importance of knowing one's role early on and the potential challenges of trying to do both design work and client management.

26:49 - The role of a business consultant and addresses concerns about the design not being pretty.

32:43 - Project payment structure and breaking projects into phases.

37:12 - Discussion about dealing with difficult clients and building a portfolio in the freelance industry.

42:40 - Acquiring clients as a freelancer and the importance of referrals in building a client base.

48:23 - The importance of specialized expertise in various industries, including design and healthcare.

53:27 - The importance of staying calm and confident when dealing with potential clients, even if they are not famous or well-known.

57:53 - Continue watching the full episode 75.

Follow me:

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Follow Jelena:

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Episode 74: 90% of My Ideas Come From The Process of Writing

Sun Yi — Fri, 01 Dec 2023 00:00:00 -0600

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

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Episode 73: If You Have Time To Watch This, You Have Time To Make Content

Sun Yi — Fri, 24 Nov 2023 00:00:00 -0600

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Episode 72: You Can't Force Yourself To Believe Something You Don't Believe.

Sun Yi — Wed, 22 Nov 2023 00:00:00 -0600

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

0:00 - Intro.

00:40 - The topic of affirmations and their role in self-acceptance and the Law of Attraction.

13:49 - Being kind to yourself means focusing on your positive qualities and not dwelling on negative aspects.

25:50 - Accepting yourself is not about how you look, it's about realizing your worth.

38:32 - Woman's insecurity and how it affects her perceived attractiveness.

51:59 - The discussion revolves around the topic of comparison and insecurity, particularly in relation to women's appearance.

01:04:52 - The challenge of learning through self-help versus actually taking action and making mistakes.

01:17:10 - Affirmations don't work if you don't believe them.

01:29:59 - How mating and survival instincts influence human behavior.

01:42:58 - The importance of changing beliefs and practicing self-compassion.

01:57:38 - The speaker reflects on how their high expectations were lowered after observing others' lower expectations and external validation.

02:11:19 - The speaker had a problem with their car and took it to a mechanic who couldn't figure out the issue.

02:25:32 - The speaker expresses frustration with trying to develop complex topics into concise presentations.

02:38:35 - The speaker had a negative experience with a project and decided to disengage from it, learning that there is no point in fighting for fairness in life.

02:49:40 - Outro.

Follow me:

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Epidose 71: Ideas For Creating An Instagram Carousel

Sun Yi — Wed, 22 Nov 2023 00:00:00 -0600

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

0:00 - Intro.

00:22 - The podcast discusses ideas for creating a carousel.

9:48 - Sun & Jelena talk about their opinions and how they may differ from the general public's views.

18:15 - Meeting successful and famous people gave the speaker confidence to strive for success and speak up.

27:08 - Criticizes a person for being hypocritical and not genuinely caring about spreading their message.

35:50 - Sun & Jelena talk about the philosophical question of whether the ends justify the means.

44:29 - Values can change over time and can vary in strength, but some values, like not killing innocent people, are generally believed.

53:00 - Sun & Jelena talk about the misconception that disagreeing with someone automatically makes them bad, using the example of illegal immigration in the United States.

01:01:34 - Beliefs are shaped by our environment and experiences, not by ourselves.

01:11:19 - Sun & Jelena talk about the idea of mental flexibility and how it relates to happiness and activism.

01:19:05 - Sun & Jelena talk about inner beliefs and values that influence our actions, particularly in relationships and activism.

01:28:05 - Sun & Jelena talk about their mood swings and how they are triggered by worries, but they do not last long and are not a clinical symptom.

01:36:40 - Sun & Jelena talk about the importance of self-awareness and finding ways to calm yourself down during stressful situations.

01:46:34 - Sun & Jelena talk about their past behavior of intentionally hurting others and expresses regret for it.

01:52:50 - Outro.

Follow me:

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Episode 70: My Process Of Storytelling Through Reflecting & Critical Thinking

Sun Yi — Wed, 22 Nov 2023 00:00:00 -0600

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

0:00 - Intro.

04:50 - Self-care.

14:30 - Reflect on lessons already learned instead of constantly seeking new ones.

28:50 - Sun & Jelena discusses the belief that one should change themselves to please others, using the example of speeding up when honked at from behind.

42:05 - Building relationships often happens through small talks and situations over time.

56:42 - Sun & Jelena reflects on their black and white personality and how it affects their belief in experience being the best teacher.

1:08:23 - Sun & Jelena discusses the issue of intellectual laziness and how to encourage intellectual curiosity.

1:21:56 - Young freelancers who have read Tim Ferris' books think they are experts and are hesitant to take on new opportunities.

1:34:59 - Recognizing struggles in others is easier when you have experienced them yourself.

1:48:10 - AWS is the largest hosting company in the world, even bigger than Google, and many big businesses started from AWS.

2:01:54 - History is often written by the winners, leading to the misrepresentation of the true inventors and contributors.

2:16:50 - Sun & Jelena finds the idea of being the vice president cool and discusses the concept of number two versus number one.

2:29:34 - Google tracks links to determine website reputation based on other sources and the number of people who validate its content.

2:44:29 - The conflict between the protagonist and the antagonist is what makes a story interesting.

Follow me:

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Episode 69: Behind The Scenes Of Me Making An Instagram Carousel

Sun Yi — Fri, 03 Nov 2023 00:00:00 -0600

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Carousel creation & explanation

0:00 - Intro.

00:25 - Why good people suffer the most?.

01:28:00 - This is why setting boundaries is hard.

02:47:02 - Outro.

Follow me:

Website: http://sunyi.co/

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Episode 68: Trying To Impress Is Not Impressive.

Sun Yi — Fri, 20 Oct 2023 00:00:00 -0600

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

0:00 - Intro.

00:22 - Giving unsolicited advice

26:24 - Lesson: Trying to impress It's not impressive.

48:26 - Continue watching the full episode 68.

Follow me:

Website: http://sunyi.co/

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Follow Jelena:

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Episode 67: Most People Don't Believe What They Say They Believe

Sun Yi — Sat, 14 Oct 2023 00:00:00 -0600

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

0:00 - Intro.

00:38 - Jelena´s story about advice.

12:21 - Starting point: Unsolicited advice.

33:03 - The Who & the What to create Myth/Truth Sandwich.

53:27 - Most people don´t believe what they say they believe.

01:05:39 - Continue watching the full episode 67.

Follow me:

Website: http://sunyi.co/

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Follow Jelena:

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Episode 66: The Importance Of Small Talk

Sun Yi — Fri, 06 Oct 2023 00:00:00 -0600

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

0:00 - Intro.

01:01 - Jelena´s story.

08:52 - Jelena´s "AHA moment".

10:07 - In order for it to be a lesson it has to somehow apply to your life.

18:40 - How can small talk be an important part of building relationships?.

47:11 - Continue watching the full episode 66.

Follow me:

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Episode 65: Privileged People Are Ignorant About Their Privilege

Sun Yi — Fri, 29 Sep 2023 00:00:00 -0600

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

0:00 - Intro.

01:38 - Importance of "I never thought of it that way moment" to create Myth/Truth Sandwich.

17:46 - White savior complex it´s harmful.

25:19 - The truth about affirmative action.

38:55 - Lesson: With privilege comes ignorance so shut the f*ck up.

40:04 - Developing the Myth/Truth Sandwich.

53:00 - How to know when something is too complex for the Myth/Truth Sandwich.

58:20 - How to choose a lesson for the Myth/Truth Sandwich.

01:03:58 - Jelena´s story and lessons she has learned.

01:06:59 - Continue watching the full episode 65.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

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Follow Jelena:

Instagram: https://www.instagram.com/jelena.spremo/

Episode 64: Debunking A Myth About Healing From Trauma

Sun Yi — Fri, 22 Sep 2023 00:00:00 -0600

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

0:00 - Intro.

00:34 - People teaching lessons that they haven´t even experienced yet.

05:00 - Practices to have perfect examples.

08:45 - Jelena´s story.

12:05 - Jelena´s story lesson.

14:21 - Understanding Jelena´s feelings & emotions.

24:23 - What is the meaning of courageous?.

30:20 - How to stop overthinking.

34:42 - Attracting people through YOUR own experiences & mistakes.

37:24 - Myth: I´ve been working on myself & I´m finally at a good place.

01:03:06 - Continue watching the full episode 64.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

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Follow Jelena:

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Episode 63: Debunking The Myth That It's Okay To Show Your Emotions

Sun Yi — Fri, 15 Sep 2023 00:00:00 -0600

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

0:00 - Intro.

01:16 - Myth: most people think It´s okay to have feelings

04:42 - 2 different lessons from the same myth

13:39 - Story of Jelena being emotional

19:56 - I never thought of it that way moment

32:46 - Myth/Truth Sandwich

34:41 - Debunking myths

40:10 - Sometimes It´s better not to compliment at all

54:27 - Don´t try to hide your emotions but actually control that emotion

57:49 - Continue watching the full episode

Follow me:

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Follow Jelena:

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Episode 62: You Can't Teach Lessons You Haven't Learned Yourself Yet

Sun Yi — Sat, 09 Sep 2023 00:00:00 -0600

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

Starting from this episode, we will be having discussions on lessons that Jelena (my new co-host) learned and figure out a way to turn it into a myth/truth sandwich content.

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

0:00 - Intro

00:14 - New format for this podcast

04:05 - Myth: with enough effort, you can succeed

11:40 - Repeating same mistake is not necessarily putting in effort

16:00 - How do you know if something is a myth

23:30 - Myth: don't wait until retirement to enjoy life

35:00 - Difference between YOUR myth and COMMON myth

43:35 - You need to learn the lesson yourself first

50:10 - Lesson: When we get distracted we lose focus of reality

59:29 - Outro

Follow me:

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Follow Jelena:

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Episode 61: Not Everyone Is Meant To Be An Entrepreneur

Sun Yi — Fri, 01 Sep 2023 12:00:00 -0600

In this episode, I spoke with Muoki who is a social media marketer for real estate agents. We find Muoki's strength and how he should utilize it for success.

0:00 - Intro.

00:51 - Muoki´s introduction & what does he do.

03:56 - Reasons people struggle with content creation.

09:54 - Digital marketing for real estate agents.

19:02 - Brokerage marketing.

24:23 - Understanding what Muoki does.

33:24 - Sun´s advice to Muoki.

01:16:32 - Outro.

Follow me:

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LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guest: Muoki

Website: https://www.instagram.com/muokitherealtor

Episode 60: Episode All About Sun Yi And His Work

Sun Yi — Fri, 25 Aug 2023 09:00:00 -0600

This episode is a little different. This time, I was the guest and I got asked questions all about me, my agency, and Night Owl Nation.

Chapters:

0:00 - Intro.

00:43 - Katerina´s introduction.

01:49 - What´s really bothering Sun?

09:22 - Sun´s worst conflict.

30:06 - Entrepreneurs & market.

36:33 - Digital platforms.

44:48 - Training programs.

52:33 - Being motivated by your ego.

59:59 - Tribes & communities.

01:26:32 - Leadership

01:44:37 - Q&A

02:07:46 - Final conversation with Katerina.

02:28:20 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guest: Katerina Manola

Instagram: https://www.instagram.com/write_out_of_the_box/

Episode 59: Learning, Teaching, Critical Thinking, and Meta Skills

Sun Yi — Fri, 18 Aug 2023 09:00:00 -0600

In this episode, I had a really deep conversation with Natalia who is an English teacher and we dive deep into everything about learning and teaching.

0:00 - Intro.

00:38 - Natalia´s introduction.

02:01 - What is the importance of having goal in learning?

06:42 - What is the real meaning of critical thinking?

11:38 - Deep conversation about how people "LEARN" meta skills.

01:49:14 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guest: Natalia Tokar

Website: https://nataliatokar.me/community

Instagram: https://www.instagram.com/nataliatokarr/

Episode 58: Tips For Beginner Content Writers & Copywriters

Sun Yi — Fri, 11 Aug 2023 00:00:00 -0600

Sunita is a new content writer who is also trying to get into copywriting. In this episode I guide her as she ventures into this new career.

0:00 - Intro.

00:43 - Sunita´s introduction.

01:51 - Why is personal branding important?

04:22 - How to get clients as a freelancer?

07:05 - Why Sunita need to make a name for herself as a content writer.

10:23 - What are the best practices in content writing?

12:40 - The best way to learn copy writing?

17:57 - How to position yourself on social media?

24:08 - Tips for managing your freelance business.

26:22 - How do humans learn?

33:02 - Sun´s advice to Sunita.

41:13 - Why chasing money is important?

44:53 - Final tips conversation with Sunita.

55:43 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guest: Sunita Bindhani

Instagram: https://www.instagram.com/sunita__bindhani/

LinkedIn: https://www.linkedin.com/in/sunitabindhani/

Episode 57: How To Package And Sell Your Services

Sun Yi — Fri, 04 Aug 2023 00:00:00 -0600

Sri runs an agency that helps brands make video content. In this episode, we talk about how she can structure her service and what she can do to attract more and better clients.

0:00 - Intro.

00:52 - Sri´s introduction & what does she do.

11:19 - How to identify your business niche?

20:00 - Sri´s types of clients.

24:48 - What does Sri´s agency do?

31:14 - Packages offered by Sri´s agency.

56:13 - How are the procedures of Sri´s agency?

01:04:26 - How much Sri charge for her services?

01:06:30 - Understanding what Sri´s clients want.

01:13:01 - Is Sri selling video editing services or selling strategy?

01:18:54 - What kind of content is Sri doing?

01:20:21 - Sun´s advice to Sri about being more specific.

01:22:57 - Big & small clients.

01:28:36 - Sun´s advice to Sri about clients.

01:35:18 - Final tips conversation with Sri.

01:40:10 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guest: Sri

Instagram: https://www.instagram.com/nexlevconsulting_sri/

LinkedIn: https://www.linkedin.com/in/srimahabir/

Episode 56: Tips For Entrepreneurs Overwhelmed By Doing Too Many Things

Sun Yi — Fri, 28 Jul 2023 00:00:00 -0600

Ana is trying to get 4 different brands off the ground and is overwhelmed. I adviser her on how she can simplify her business by combining the 4 different brands into one by utilizing personal branding.

0:00 - Intro.

00:45 - Ana´s intro, background & what does she do.

09:32 - Ana´s revenue.

12:07 - Analysis of Ana´s Podcasts.

15:34 - Sun´s advice to Ana about personal brand.

21:14 - The new model to build an audience.

28:10 - Sun´s advice to Ana about focus in one product.

30:25 - What does Ana offer in her membership & types of people she help.

34:28 - Does Ana´s membership really work?

41:29 - Understanding Ana´s program.

48:27 - Trust your gut.

53:03 - Final tips conversation with Ana.

01:03:25 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi - nightowls/

Today's Guest: Ana Swartz

Instagram: https://www.instagram.com/thehealerhiphop/

Website: https://www.anaswartz.de/

Episode 55: Keep Getting New Clients For Your Coaching Business

Sun Yi — Fri, 21 Jul 2023 00:00:00 -0600

Today I talked to Bianca who wants to take her business to the next level. I show her an example of a "nearly" automated system that can continue to bring her new coaching clients without spending a lot of time so she can focus on building her business.

Chapters

0:00 - Intro.

00:56 - Bianca´s introduction & what does she do.

02:31 - How does impatience affect business?

04:07 - What is not working in Bianca´s business?

07:19 - Bianca´s business and her audience.

09:04 - In which area does Bianca feel stuck?

11:11 - Why is slow growth good?

14:22 - Why is revenue growth important?

18:35 - How Bianca sells her teaching services?

20:31 - The importance of money for your business.

23:32 - Sun´s advice to Bianca.

34:18 - Why is self-confidence important for your business?

38:30 - Bianca´s 80% & 20%

44:33 - The biggest mistakes made by entrepreneurs.

46:20 - Final tips conversation with Bianca.

01:29:10 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guest: Accent Coach Bianca

Instagram: https://www.instagram.com/accent.coach.bianca/

Website: https://snipfeed.co/accent_coach_bianca

Episode 54: A Conversation About Neurodiversity, Autism, And Education

Sun Yi — Fri, 14 Jul 2023 00:00:00 -0600

Do you ever feel like your brain works differently than others? You might be neurodivergent. In today's episode, I had a deep conversation with Rée on neurodiversity, autism, and ADHD. We discuss what it's like to be "different" and how it affects our education.

0:00 - Intro

01:05 - Rée´s introduction & what does she do

01:48 - Rée´s story

10:29 - Conversation about ADHA & autism.

44:31 - Building a personal brand around our interest

54:26 - What it really mean build a personal brand?

56:44 - Sun´s advice on the best way to do a Podcast

1:01:47 - Sun´s thought about Rée´s story

1:06:15 - The importance of being specific

1:09:28 - Homeschooling

1:10:46 - Why stupid questions are often the most important ones

1:21:34 - Sun´s advice to Rée about the next step she should take

1:32:13 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guest: Rée

Instagram: https://www.instagram.com/theinterdisciplinarian/

Substack: https://theinterdisciplinarian.substack.com/welcome

Episode 53: Fear of Putting Yourself Out There on Social Media

Sun Yi — Fri, 07 Jul 2023 00:00:00 -0600

Sabreen is an instructor therapist and a writer. In this episode, we talked all about writing, the purpose of writing, and how to share your writing with the world through social media. We also talk about getting over the fear of putting yourself out there as well as handling criticism.

Chapters:

0:00 - Intro.

00:46 - Sabreen´s introduction & what does she do.

02:25 - Struggling to take that first step?

06:16 - What does Sabreen write?

14:43 - Where does Sabreen get the inspiration to write?

20:00 - Sabreen´s fears & struggles.

23:03 - Sun´s advice to Sabreen.

28:44 - Sabreen´s fear of showing who she is.

33:23 - How to deal with people who strongly disagree with you on social media.

38:04 - Sabreen is self-censoring herself.

40:20 - How important is being understood?

50:01 - Sabreen´s fear of sharing.

53:23 - Is Sabreen a control freak?

57:51 - The pros & cons of being a control freak.

01:00:06 - Sabreen´s big obstacle.

01:02:40 - The fear of being seen on social media.

01:07:16 - Letting go of the need to be understood.

01:12:59 - What does rebellious mean?

01:21:30 - Don´t focus on what other people say.

01:27:25 - Final tips conversation with Sabreen.

01:48:41 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests: Sabreen

YouTUbe: https://youtube.com/@TheLemonNarrativewithSabreen

Episode 52: The Right Way To Grow Your Membership Community

Sun Yi — Fri, 30 Jun 2023 00:00:00 -0600

Rachel is lawyer with a private practice who also runs a wellness brand & community called ah.mi. We talked about how she started the community and how she can turn this side hustle into a thriving business.

Chapters:

0:00 - Intro.

00:32 - Rachel´s introduction & what does she do.

10:00 - What does it mean to resonate with a story?

15:07 - Rachel´s target audience.

16:35 - What should Rachel focus on?

19:50 - Say the same "thing" 100 times meaning.

21:21 - Rachel´s differentiator.

22:40 - Rachel explains how she made her program work.

25:11 - Rachel´s struggles.

26:35 - Rachel´s plan with her community.

27:21 - Sun´s advice to Rachel about the next step she should take.

29:36 - What is Rachel´s program about?

31:43 - What should Rachel do to grow her community?

37:17 - The meaning of building a community.

40:19 - How much should Rachel charge for her program?

41:16 - Night Owls Nation quarter.

44:52 - Rachel explains the procedure of her community.

49:06 - Final tips to grow a community.

01:08:12 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests: Rachel Johnson

Instagram: https://www.instagram.com/ahmi.health/

Website: https://www.ahmihealth.com/

Episode 51: Coaching vs Online Course vs Corporate Training

Sun Yi — Fri, 23 Jun 2023 00:00:00 -0600

Tabitha is an English teacher for non-native speakers. We talk about various ways to scale her business and the difference between 1-on-1 teaching, online courses, and corporate training.

Chapters:

0:00 - Intro

00:39 - Tabitha's introduction

01:39 - Price increase & target audience

14:09 - Building relationship is essential to business success

15:21 - Why is brand building important?

17:08 - Ways to scale your startup or business

19:41 - Tabitha's struggles about finding the right time

20:34 - Sun's advice to Tabitha about the plans she should take

22:19 - The problem with the corporate training

23:17 - The reason why Tabitha teach English

26:16 - Tabitha want to teach English online

28:15 - What does it mean to build your personal brand?

31:22 - What does scale your business mean?

40:14 - Final tips conversation with Tabitha

01:08:17 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi - nightowls/

Today's Guests: Tabitha Lucas

https://instagram.com/tabilucas

Episode 50: The Right Way To Start An Online Course Business

Sun Yi — Fri, 16 Jun 2023 00:00:00 -0600

If you're thinking about creating an online course or start a membership community from scratch, this episode is for you. Mitzi is a former literature professor who is trying to build her own online course. I coached her on what would be the best way to get started.

0:00 - Intro.

00:39 - Mitzi's introduction.

02:08 - Mitzi's podcast.

03:06 - How covid affected Mitzi.

04:30 - Why did Mitzi stop teaching?

05:07 - The problem of Self - censorship.

07:09 - The reason why Mitzi don't wanna teach literature.

08:39 - How people have reacted to Mitzi's podcast?

09:30 - How do people find Mitzi's podcast.

10:59 - Why Mitzi are not charging for her services?

14:40 - Don't feel guilty charging what you're worth.

17:30 - How much should you charge for your services?

20:38 - Online courses: useful or useless?

26:16 - What is Mitzi's course about?

29:43 - Sun's advice to Mitzi about her course.

37:54 - What is the responsibility of learner and teacher?

42:26 - The power of intrinsic motivation.

45:16 - Mitzi's thought about Night Owls Nation.

47:13 - Final tips conversation.

01:33:21 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today's Guests: Mitzi Campbell

Instagram: https://www.instagram.com/mitzianncampbell/

Podcast: https://www.blessonspodcast.com/

Episode 49: How To Find Your Differentiator And Market Yourself As a Coach

Sun Yi — Fri, 09 Jun 2023 00:00:00 -0600

Many coaches out there have hard time explaining exactly what they do and how they're different from other coaches. In this episode I work with Rebecca Bromberg, who coaches other therapists and coaches on their business, to find exactly how she can market herself and sell her services.

Chapters:

0:00 - Intro.

00:44 - Rebecca´s introduction.

02:47 - What does Rebecca do?

09:46 - Why being specific is important.

13:17 - It doesn´t matter to be known.

17:28 - Benefits of working with big clients.

21:22 - Sun´s advice to Rebecca.

23:53 - Imposter syndrome.

27:02 - Rebecca´s platforms.

33:57 - Sun´s thought about membership.

35:37 - Sun´s plan with Night Owls Nation.

37:28 - Example of how Rebecca does her job and what she offers.

42:20 - Sun´s advice about how Rebecca should do her job.

51:28 - Pain points.

01:03:32 - Sun´s exercise to Rebecca.

01:09:40 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests: Rebecca Bromberg

Website: https://rebeccabeecoaching.com/

Instagram: https://www.instagram.com/rebeccabeecoaching/

Episode 48: Happiness, Purpose, Stoicism, And Life Philosophy

Sun Yi — Fri, 02 Jun 2023 00:00:00 -0600

Today's episode is a little different. George shares his life story and we chatted about life in general, our life philosophy, happiness, stoicism, etc.

Chapters:

0:00 - Intro.

00:46 - George´s introduction.

01:16 - The reason why George is in Night Owl Nation.

02:27 - George´s story about his life.

27:17 - Is George really want to be an architect?

33:32 - George doesn´t want to start his own firm.

36:23 - Difference between accounts and creatives.

38:43 - The power of storytelling in business.

41:18 - George´s thought about Get paid to play.

44:45 - How to make your work more enjoyable.

54:29 - Why having fun is important to George.

01:00:32 - Is George a creative thinker?

01:02:09 - Sun´s advice to George about what step he should take.

01:11:28 - George´s fear.

01:13:45 - What is George´s dream job?

01:15:48 - Starting from scratch is always hard.

01:17:24 - Importance of being passionate about something.

01:21:04 - Is it Ok to not know your passion?

01:23:12 - Why it´s important to take things one step at a time.

01:26:47 - Final conversation with George.

01:54:43 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests George

Instagram: https://www.instagram.com/moregeorge.co/

Episode 47: Building Communities + Bonus Coaching On Brand Storytelling

Sun Yi — Fri, 26 May 2023 00:00:00 -0600

In this coaching session, I help Stephanie define what her brand is using her "story". It's a great example of how to build a brand and product that is 100% authentically YOU!

Chapters:

0:00 - Intro.

00:51 - What does Stephanie do?

03:45 - Expectations for engagement.

05:30 - How Stephanie started her community.

10:19 - Understanding why people do or do not engage.

13:20 - How does Stephanie´s community work?

16:29 - What problem are Stephanie solving?

22:35 - Are Stephanie solving the right problem?

32:21 - The reason why Stephanie wants to help people monetize their expertise?

35:05 - Why should people choose Stephanie?

40:47 - Stephanie´s story.

54:05 - What´s Stephanie superpower?

56:20 - Stephanie´s challenge.

01:01:37 - Conversation about the right next step Stephanie should take.

01:54:59 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today's Guest: Stephanie Lau

Twitter: https://twitter.com/thestephanielau

Website: https://supergroup.webflow.io/

Episode 46: Comprehensive Discussion Around Self-Doubt And Imposter Syndrome

Sun Yi — Fri, 19 May 2023 00:00:00 -0600

In this conversation we dive deep into the nuances of imposter syndrome. It includes topics like self-doubt, victim mentality, and fear of "success".

Chapters:

0:00 - Intro.

00:39 - What does Marwa do?

01:43 - Why is connecting the dots important?

04:49 - What is the difference between being a victim and being victimized?

08:07 - Marwa victimizes herself.

09:03 - What does stop playing the victim mean?

12:09 - How do you practice self-awareness?

14:36 - Victim mentality.

16:17 - We are responsible for every little thing that happens in our lives.

19:06 - Nature vs nurture.

22:55 - Marwa´s story about being a victim and a villain at the same time.

28:24 - Sun´s philosophy of life.

33:11 - What does validation to a person mean?.

39:44 - How to deal with the feeling of not being good enough.

43:55 - Two types of content creator: entrepreneur & creative side.

47:55 - Darkest before dawn meaning.

51:35 - What´s behind success?

55:43 - Myths about success.

01:11:32 - Final conversation.

01:12:51 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests Marwa:

Website: https://zaap.bio/marwanawawy

Instagram: https://www.instagram.com/marwa_nawawy/

Episode 45: World's Best Advice For Creatives And Freelancers.

Sun Yi — Fri, 12 May 2023 00:00:00 -0600

In this week's episode, I spoke with A. B. who is a filmmaker, YouTuber, and podcaster. We talked about the life of a creative and tips on freelancing.

Chapters:

0:00 - Intro.

00:41 - A.B Wright's introduction.

03:46 - Sun's story about being a filmmaker.

05:31 - Sun's thought about filmmaking.

06:56 - A.B Wright's struggles.

08:21 - What is A.B Wright's challenge?

10:25 - The value of blogs.

11:43 - A.B Wright's story about how he decided to start his YouTube channel.

14:16 - Bussiness procrastination.

16:23 - A.B Wright's story about computer programming.

17:26 - Sun's thought about coding.

18:45 - Success can be messy.

20:32 - The struggle of being a perfectionist.

21:22 - Quality through Quantity.

25:08 - Why you need to enjoy the process.

29:22 - How failure leads to success.

31:41 - The 80 - 20 rule.

36:47 - Sun's advice to creatives and freelancers.

40:05 - A.B Wright's goal.

41:51 - Differences between artist & producer

48:33 - The importance of opportunity.

51:45 - Don't do the work to make money.

52:58 - Final conclusions.

56:16 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi - nightowls/

Today's Guests: A.B Wright

YouTube channel: @EuroAutoEnthusiast

Instagram: https://www.instagram.com/abvizualz_/

Episode 44: How To Make Content If You're Not An Expert

Sun Yi — Fri, 05 May 2023 00:00:00 -0600

Shirshir is a content creator who is getting started and he's "documenting" rather than "creating". He asked some great questions around content creation.

Chapters:

0:00 - Intro.

00:41 - Shishir's introduction.

01:48 - What does Shishir do?

03:02 - Edited vs unedited videos?

08:23 - Sun's advice to Shishir about focus on the content.

11:21 - How does Shishir make content.

14:49 - Don't act like an expert.

17:14 - The content that Shishir should do.

25:10 - The platform that Shishir should start with.

29:37 - How Sun uses digital platforms.

30:24 - How does being vulnerable help you grow?

37:35 - Common mistakes people make with social media.

41:36 - Don't try to please everyone.

43:50 - Don't be a perfectionist.

44:57 - Never give up be consistency.

45:52 - How often should Shishir upload content?.

46:32 - How Shishir should organize ideas for content creation?

47:45 - Document, don't create.

51:03 - Keep showing up.

53:51 - The importance of being constant.

57:17 - How to build a community.

01:00:05 - Don't expect to make money.

01:01:43 - How to create a coaching business.

01:03:03 - What does Shishir want to do?

01:03:41 - Sun explains to Shishir what he should do right now.

01:04:57 - Focus on your main dish.

01:09:04 - The emotions we feel connect us with the story.

01:13:56 - What self-awareness really is.

01:16:19 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi - nightowls/

Today's Guests: Shishir Wadhvan:

Instagram: https://www.instagram.com/shishirwadhvan02/

Episode 43: How To Balance Multiple Passions And Apply Them In Business

Sun Yi — Fri, 28 Apr 2023 00:00:00 -0600

Sorry I forgot to record the video on this episode, so we only have audio 😢

It was a great episode. Our guest Tess was struggling to juggle multiple passions she has and I gave her some advice on what she should do.

0:00 - Intro.

00:36 - What does Tess do?

01:17 - Tess's thought about graffiti and art galleries.

03:50 - True art vs selling out

06:44 - Tess's goal.

07:33 - Sun's opinion on selling art.

10:04 - Tess's exercise: selling an artist.

16:45 - How to sell authenticity.

19:14 - Tess's struggles.

20:57 - Sun's thought about multi - passionate.

25:45 - What does Tess need to be successful in the graffiti world?

29:26 - Sun tells the truth to Tess.

36:08 - Work life balance.

44:44 - No need to be an expert.

48:57 - Being authentic.

51:42 - The community is going to get design the way the community wants.

54:33 - Don't try to be different for the sake of being different.

57:39 - The reason why online courses don't work.

01:01:24 - One step at a time.

01:03:52 - Graffiti or parenting.

01:05:56 - Sun's advice to Tess.

01:09:18 - You can't force success.

01:16:14 - Is it okay to consume content?

01:21:11 - Tess's thought about making parenting content.

01:24:47 - Are Tess a real expert in parenting?

01:29:29 - Tess's complexes

01:31:29 - Final conversation.

01:32:45 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi - nightowls/

Today's Guests Tess Hansen

Instagram: https://www.instagram.com/tesselating/

Website: https://www.curatenj.com/

Episode 42: The Most Valuable Entrepreneurship Advices In The World In One Podcast Episode

Sun Yi — Fri, 21 Apr 2023 00:00:00 -0600

This was probably the most insightful podcast episode we've done so far. We talked about everything from career, passion, life, spirituality, parenting, and of course money.

Chapters:

0:00 - Introduction

02:01 - Monica's day job

05:04 - Monica's side hustle

10:47 - Monica's personality type

13:31 - Introverts vs extroverts

14:33 - Shiny object syndrome

15:22 - Best predictor of success

16:41 - Multi-passionate people don't succeed

21:29 - Why Monica enjoys teaching

29:33 - What does passion really mean?

34:40 - Monica's experience career coaching

35:49 - What's Monica's dream life

40:49 - Happiness vs fulfillment

46:29 - Sun's life advice

48:08 - Success isn't planned, it's accidental

55:07 - Business isn't all or nothing

56:55 - Listen to your audience

59:30 - How people ignore opportunities

01:02:03 - How to find a business partner

01:04:35 - Help yourself before you help others

01:05:52 - Try new things while making money

01:09:11 - How to validate side hustle

01:11:50 - You can start right now

01:13:50 - How to plan, but be flexible

01:15:49 - Truth about decisions

01:19:14 - What is fear of success?

01:23:24 - Start messy and fix little by little

01:25:08 - Live one day at a time

01:26:11 - How to love everything you do

01:26:11 - Way to switching perspective

01:31:34 - Monica's spiritual practice

01:33:19 - Being a servant makes you happy

01:37:42 - How to be happy while serving others

01:40:01 - Monica gets emotional

01:44:52 - Make money first

01:49:31 - Being a good cop without a bad cap

01:52:51 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today's Guest Monica:

Twitter: https://twitter.com/monicalimco

Instagram: https://www.instagram.com/monicalimco/

Podcast: https://pod.link/1679131780

YouTube: https://www.youtube.com/@monicalimco9875

Episode 41: In-depth Conversation With Neville Medhora On Copywriting

Sun Yi — Fri, 14 Apr 2023 00:15:00 -0600

Trying something different in this episode.

When I first got started in copywriting, I learned everything from this blog called Kopywriting Kourse by Neville Medhora. I got to meet him and we had a 2 hour conversation about copywriting.

Chapters:

0:00 - Intro

00:15 - Short form content on social media

03:18 - Sun's thought about conversion rate

04:40 - How Neville started and learn copywriting

06:14 - The wrong way to sell

07:59 - How to take something boring and make it page flipping

09:45 - Impress people or sell?

10:28 - Is Impressing people necessary?

12:52 - Neville's thought about feedback

16:53 - Fail to success?

18:35 - Neville work with personal brands?

20:49 - How Neville get somebody to start

24:41 - Neville's thought about Long copy for sales pages

27:14 - Neville's thought about human attention has changed over the years

28:14 - Technology is changing the way we communicate

29:22 - Why Neville picked copywriting

33:10 - Big companies don't hire full service agency

34:14 - Sun explains where "I never thought of it that way" comes from

35:14 - What is Night Owl Nation

36:51 - Help them don't give them assignment

38:49 - Don't convince somebody to buy

39:37 - What Neville do with the clients

42:43 - Bringing value?

44:18 - People just pay attention to the hook

47:01 - Neville's thought about using copywriting to manipulate people

51:08 - Neville's thought about mediocre content

53:25 - Morality is arguable

57:06 - The secret to copy that converts

58:03 - Growing social media & building a mailing list

59:20 - Importance of mailing list and social media

01:04:59 - Social media has no room for nuances

01:09:11 - Credibility

01:11:11 - Neville's thought about to be a great copywriting

01:15:34 - Neville's thought about storytelling

01:21:05 - Use concrete examples

01:22:06 - Are Neville always in the copywriting zone?

01:24:25 - Neville's advice for people who want to be a copywriter

01:26:14 - Slogan for small business and big business

01:30:21 - Copywriting is communicating information from my brain to your brain

01:30:57 - How ChatGPT will affect copywriting

01:33:13 - What makes a copy good

01:37:29 - How to write for the right audience

01:39:31 - Neville's life mission

01:43:30 - Is Neville religious?

01:44:37 - Does the copywriting define the life of Neville?

01:46:12 - Final Conversation with Neville Medhora

01:49:50 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi - nightowls/

Today's Guest, Neville Medhora:

Website: https://copywritingcourse.com/

Twitter: https://twitter.com/nevmed

YouTube: https://www.youtube.com/c/kopywriting

Instagram: https://www.instagram.com/neville_medhora/

Episode 40: Why You Struggle To Explain What You Do Clearly

Sun Yi — Fri, 07 Apr 2023 00:00:00 -0600

If you're struggling to put into words exactly what you do, this is a great episode for you.

Chapters:

0:00 - Intro.

00:31 - Franco's introduction.

02:10 - Franco's question: how to sell my value

04:23 - Don't call yourself something people aren't looking for

07:45 - Digging deeper into Franco's business

12:07 - What are people asking you for?

15:25 - What are Franco's clients struggling with?

20:07 - What if what I do is hard to explain?

27:33 - What' Franco does for clients day to day

34:19 - Sun's advice to Franco.

37:29 - Build authority before innovating

41:07 - Sun's final advice

46:27 - Stories that we tell ourselves

48:47 - Confidence come from defining your own success

52:45 - Take your Mask off and show your uniqueness.

53:51 - How to work on your Confidence.

55:09 - How we get in our own way

58:36 - Sun's advice for Franco for social media

59:15- Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today's Guests (Franco Torres):

https://www.instagram.com/quieroexperienciar/

https://www.instagram.com/soyfrancotorres/

Episode 39: Nuances Of Authenticity, Privacy, Censorship And Cancel Culture

Sun Yi — Fri, 31 Mar 2023 00:00:00 -0600

This was a super interesting episode. We got into more philosophical conversation rather than the usual entrepreneurship conversation.

Chapters:

0:00 - Intro.

00:46 - Joe's introduction.

02:21 - Is authenticity also for corporate brands?

11:09 - When being authentic offends others

19:00 - Am I being authentic or just an asshole

21:58 - Languages evolve

23:40 - Only "you" know if you're being authentic

27:52 - Being private is not being inauthentic

32:20 - Does politically correctness lead to dictatorship?

35:55 - People forgive mistakes, but not lies

37:55 - Don't judge anyone

42:23 - Being authentic is a negotiation with society

47:21 - Sun's advice on perfectionism

56:04 - Everything you think is right is wrong

59:27 - The untold truth about innovation

01:07:49 - Ego kills most businesses

01:13:12 - Sun's final advice: be a specialist first

01:20:28 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today's Guests:

Joe Bianchino: https://www.instagram.com/joe_bianchino/

Episode 38: Turning Your Passion Into A Side Hustle

Sun Yi — Fri, 24 Mar 2023 00:00:00 -0600

Wolf works 9-5 and want to start a side hustle. In this episode, we talk about how to turn your passion into a side hustle.

Chapters:

0:00 - Intro

01:13 - Today's guest: Wolf

03:32 - How to sell strategic consulting service

09:31 - Why specialists make more money than generalist

13:12 - How to sell specialized service

16:46 - Wolf's REAL passion project

21:29 - Sun's content idea for Wolf

24:17 - What's stopping Wolf from starting

28:49 - More content ideas for Wolf

33:57 - Audience can "feel it" when you're being genuine

36:15 - How your "vision" kills your business

41:47 - Instead of planning, do this

48:15 - Fear of failure comes from ego

52:23 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Wolf's Instagram:

https://www.instagram.com/wolf_feasting/

Episode 37: Why You'll Never Be Clear In Your Personal Brand Message

Sun Yi — Fri, 10 Mar 2023 15:00:00 -0600

0:00 - Intro

01:03 - Rob's Introduction

02:01 - Rob question: what's holding me back?

08:11 - Everyone has to live their own life

11:33 - Sun is not out searching for meaning

13:10 - Why you shouldn't try to "define" your brand

17:17 - What if your job is to define client's brand?

21:20 - Why your brand message will NEVER be clear

22:58 - Why you'll never be satisfied with your brand message

26:25 - How to find the piece of you that the world wants

32:40 - Why you can define client's brand, but not your own

36:01 - How to say the same thing 100 different ways

38:06 - Developing intuition for what will work in marketing

41:45 - Why we have trouble trusting intuition

48:00 - How to embrace overthinking while still being present

50:10 - Rob's strength is bringing out people's authentic self

55:39 - How to separate money from passion

01:02:08 - Conclusion: Rob's differentiator

01:05:34 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Contact Rob:

Instagram: https://www.instagram.com/rob_elings/

Website: https://brandquestmedia.com/

Episode 36: Right Way To Make Money AND Do What You Love

Sun Yi — Fri, 03 Mar 2023 12:00:00 -0600

In this episode, we go in depth with examples on why trying to make money doing what you love will make you miserable in the long run and how to do it the right way.

0:00 - Intro.

0:33 - Lucie's Introduction.

05:01 - Lucie's passion in teaching young people

10:58 - Struggling between helping people and creating income.

13:14 - The best way to help people.

16:31 - What happens when you combine money & passion

21:54 - How to start your business without money

26:38 - Taking a look at Lucie's situation

34:42 - We need certain amount of money to not worry

45:51 - How to separate making money and helping people

53:07 - Working ON vs IN your business

58:05 - Why people are unhappy with their career

01:01:10 - Balance being yourself and marketing

01:10:40 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests:

https://www.instagram.com/lucie___moon/

Episode 35: Worst Advice Ever: Find Your Why & Do What You Love

Sun Yi — Fri, 24 Feb 2023 00:00:00 -0600

In this episode we talk about why you should not set long term goals and how to take the next best step. We also discuss ways to do what you love to do without going broke.

0:00 - Intro

0:42 - Steven's background

05:21 - 2 phases of life coaching

09:46 - Steven is at a crossroads

13:54 - Why you shouldn't pick one road

18:29 - B2B vs B2C personal brands

22:19 - Don't set long term goals

29:33 - Debunking "do what makes you happy"

34:10 - 2 ways to make money doing what you love

37:13 - Sun's journey without a goal destination

42:23 - Why Sun never liked working in big companies

46:29 - Why Sun never hires people from big companies

50:24 - How to start coaching to see if you like it

52:29 - How most people get trapped

56:36 - Wrapping up our conversation

01:09:25 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today's guest Steven:

https://www.instagram.com/stevenmshillingford/

Episode 34: Tips On Teaching & Example Of Self-Discovery Through Storytelling

Sun Yi — Fri, 17 Feb 2023 00:00:00 -0600

Part 1: Tips on effective teaching.

Part 2: Example of self-discovery through storytelling (25:07)

0:00 - Intro

0:36 - Helal's intro and story

05:05 - How long should your course be?

09:51 - Dealing with different types of clients

12:45 - Separate "teaching" from "practicing"

13:44 - Don't anticipate future problems

17:16 - Creating an environment for students to learn

22:58 - Sun's reminder on his life philosophy

24:42 - Cristina's introduction

25:07 - Cristina's story

28:13 - Digging in deeper into the story

30:20 - What the story tells us about Cristina

34:31 - Patterns of childhood experiences as adults

40:52 - What's the lesson of the story?

43:19 - Finding the "transformation" in the story

48:34 - Sun's final version of the story

52:52 - How story ties to Cristina's business

55:15 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests:

Helal: https://www.instagram.com/helal.alhelal/

Cristina: https://www.instagram.com/cristina.yunlee/

Episode 33: Lessons On Passion & Vulnerability Through Storytelling

Sun Yi — Fri, 10 Feb 2023 15:00:00 -0600

This episode turns into a life coaching sessions on 2 topics:

1. Passion vs financial security

2. Vulnerability and authenticity

This is what usually happens when we practice storytelling in our small groups too. You learn so much about yourself through storytelling.

Chapters:

0:00 - Intro

0:46 - Sofia's Introduction

1:28 - Sofia's Story

5:19 - Finding the lesson of the story

11:33 - How to uplevel this story

19:18 - Sun's lesson on Sofia's story

23:04 - Alternate lesson: don't quit your job

26:44 - Sofia's conclusion

27:59 - Sze's Introduction

28:39 - Sze's Story and lesson

30:34 - Nobody is 100% vulnerable

33:30 - Sun asks a key question to dig deeper

37:00 - This turns into a coaching session

41:14 - 2 types of vulnerability

45:26 - Sze gets vulnerable :)

49:36 - It turns into a coaching session again

54:23 - Use social media to become a better person

59:26 - Go after the thing you fear the most

1:02:09 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests

Sofia Tsaliki:

Website: https://modernarratives.com/

Instagram: https://www.instagram.com/wonder_sofi_/

Sze Man Chau:

Website: https://www.thehealable.com/

Instagram: https://www.instagram.com/thehealable/

Episode 32: Improve Your Story By Asking Yourself These 3 Questions

Sun Yi — Fri, 03 Feb 2023 15:00:00 -0600

Key to great brand storytelling is finding the lesson of the story that your audience also needs to learn. In order to do this, you have to ask yourself 3 questions:

1. Who is this story for?

2. What is the lesson of the story?

3. What myth/belief does it break?

To see this in action, watch the full episode as I walk through 2 entrepreneurs and help them find the right lesson for their audience.

Chapters:

0:00 - Intro

0:38 - Rebecca´s introduction

1:23 - Rebecca´s story

4:07 - Sun's feedback on the story

7:00 - To improve the story, find the "myth"

8:58 - Rebecca's myth 1: talk therapy is enough

12:49 - Rebecca's myth 2: you can self-heal

15:04 - Working through the 2 myths

20:11 - How to find the main "hero's journey" story

27:00 - How the story fits Rebecca's audience

31:45 - Mai´s introduction

33:36 - Mai´s story part 1 (growing up Asian)

34:28 - Mai´s story part 2 (quitting her job)

38:30 - Mai's story part 3 (not telling her mom)

39:40 - Mai's story part 4 (getting another job)

41:17 - Sun asks some questions about the story

45:50 - Finding the "one" lesson in Mai's story

48:26 - How Sun would structure the story

54:11 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests:

Rebecca: https://www.instagram.com/rebeccabeecoaching/

Mai: https://www.instagram.com/mainguyenlim/

Episode 31: Finding The Right Audience & Lesson For Your Story

Sun Yi — Fri, 20 Jan 2023 15:00:00 -0600

Today we dive deep into stories from 2 entrepreneurs and figure out the real lesson of the story and how to best tell the story.

Chapters:

0:00 - Intro

0:48 - Ruta´s Introduction

1:18 - Ruta's story

3:39 - Digging into the story for more information

13:57 - How we got to the right answer/lesson

15:29 - Sun's version of Ruta's story

17:44 - How can we apply this on our own stories?

20:58 - How should I tell this story to an audience?

25:11 - How can I find more stories?

30:11 - Candia's introduction

30:52 - Candia's story

36:18 - How to stick to ONE story

37:30 - Right story for the right audience

46:55 - Candia has an "a-ha" moment

48:14 - Sun's version of Candia's story

53:10 - Advice for spiritual leaders

54:20 - Candia shout out Night Owl Nation 🦉

55:16 - Outro

Follow me:

Website: http://sunyi.co/

https://www.instagram.com/rutakavalia...

LinkedIn https://www.linkedin.com/in/sunyi-nig...

Today´s Guests:

Ruta Kavaliauskiene:

https://www.rutakavaliauskiene.lt/

Candia Raquel:

https://www.instagram.com/centrodepoder/

https://www.centrodepoder.com/

Episode 30: Finding Balance, Storytelling Tips, And Meaning Of Freedom

Sun Yi — Fri, 13 Jan 2023 15:00:00 -0600

This is a super helpful conversation for people who have some business experience already. Many of us plateau in our business, lose passion, or our mojo. We talk about some nuanced topics that can help you bring your business and career to the next level.

Chapters:

0:00 - Intro

0:51 - Jaishree's question

4:27 - We dig a little deeper into Jaishree´s question

10:19 - Jaishree's real struggle is self doubt

12:03 - What every yogi goes through

15:30 - Balancing purpose with business

20:59 - How Sun found balance with his wife Gigi

24:35 - You can't scale unless you give up control

26:48 - Roe's question

27:50 - Why "money doesn't make you happy" is a boring story

29:53 - How do you make it interesting?

38:01 - Most entrepreneurs don't want freedom

46:00 - Discussion panel

51:19 - Where you can find Jaishree and Roe

52:22 - Outro

Follow me:

Website: http://sunyi.co/