The Auto Repair Marketing Podcast

Get The Ultimate Guide to Auto Repair Shop Marketing Book

EntreLeadership by Dave Ramsey

Lagniappe (Books, Links, Other Podcasts, etc)

EricTheCarGuy

KIT'S Auto and Truck Repair

Deo Kitoko

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Differentiating Your Shop Through Market, Message, and Method with Rick White [E198]

Wed, 01 Apr 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

If your shop looks and sounds like every other shop in town, you’re just another option in the sea of sameness. In this episode, Brian Walker sits down with Rick White of 180BIZ to talk about what it really takes to differentiate your shop, attract the right clients, and stop competing on price alone. They dig into market, message, and medium, and explain how knowing exactly who you serve makes your marketing easier, sharper, and a whole lot more effective. If you want more of the right clients and fewer of the ones who drain your time and profits, this is one you need to hear. Listen now.

Show Notes with Timestamps

Timestamps by PodSqueezeIntroduction and Sponsor Acknowledgments (00:00:09) Host introduces the episode, guest Rick White, and thanks sponsors.
Technician Mindset vs. Differentiation (00:01:21) Rick discusses how shop owners often start with a technician mindset and the need to define shop identity.
Sea of Sameness in Auto Repair (00:02:49) Discussion about shops copying each other’s websites and the importance of unique content and identity.
Comparison and Value Presentation (00:03:46) Rick explains the dangers of comparing shops and the need to present value to clients.
Understanding and Communicating Value (00:05:19) How value is determined by the customer and the importance of tailoring the message to individual needs.
Defining Your Ideal Client Avatar (00:07:05) Rick shares how to create a detailed client avatar and target marketing efforts accordingly.
Community Engagement and Marketing to Families (00:08:16) Examples of engaging with the community, targeting families, and building relationships through local events.
Influence of Children and Family-Focused Marketing (00:11:11) Stories about how engaging with kids leads to new clients and builds trust with families.
Creating a Family Atmosphere in the Shop (00:12:37) Examples of shops displaying technician family photos and fostering a family-serving-family environment.
Importance of Targeted Messaging (00:14:11) Emphasizing the need for specific, non-generic marketing messages that resonate with the target audience.
Sponsor Messages (00:14:34) Mid-episode sponsor advertisements.
Identifying and Attracting Ideal Clients (00:16:48) Discussion on why “anyone with a car” is not an ideal client and how to focus on the best clients.
Avoiding Generic Claims in Marketing (00:17:23) Why claims like “best customer service” or “quality parts” are ineffective and the power of testimonials.
Client-Focused Messaging and Storytelling (00:18:47) How to shift marketing language from “we” to “you” and make the client the hero.
Unique Ways Shops Differentiate Themselves (00:19:32) Examples of creative, family-friendly, and personalized touches that set shops apart.
Aligning Market with Vehicle Type and Interests (00:21:34) How vehicle type and client interests (e.g., dyno days, car shows) influence marketing strategies.
Market, Message, and Medium Explained (00:23:27) Rick outlines the three pillars of marketing: market, message, and method/medium.
Discovering What Makes Your Shop Different (00:24:31) Advice for shop owners to identify their unique differentiators by talking to their best clients.
Coaching with Community and Core Values (00:26:18) Rick shares how his coaching company builds community and supports clients beyond business.
Using Client Feedback and AI for Insights (00:28:13) How to use client advisory panels and AI to analyze reviews and discover what clients value.
Clarifying Client Feedback and Communication (00:28:39) The importance of understanding the true meaning behind client feedback and reflective listening.
Relational vs. Transactional Focus (00:32:38) Why focusing on relationships, not just transactions, leads to business success.
Choosing the Right Marketing Medium (00:32:41) How to select marketing channels based on where your ideal clients spend their time.
Understanding Psychographics vs. Demographics (00:35:47) Explaining the difference between demographics and psychographics for effective targeting.
Adjusting Your Client Base Through Marketing (00:37:18) How to shift your client base by changing your marketing message and targeting.
Perceived Value and Pricing Strategy (00:39:22) Discussion on pricing, perceived value, and how exclusivity can increase demand.
Client-Focused Solutions and Consistency (00:41:15) Emphasizing the need to market solutions, not problems, and to deliver consistently.
Long-Term Impact of Targeted Marketing (00:42:22) Rick and Brian discuss the long-term benefits of focused marketing and serving profitable clients.
How to Connect with Rick White (00:43:14) Information on how listeners can contact Rick for coaching or more information.
Closing Remarks and Podcast Network Info (00:43:49) Host wraps up the episode and promotes the Automotive Repair Podcast Network.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Sales Bible by Jeffrey Gitomer

Lagniappe (Books, Links, Other Podcasts, etc)

Building a StoryBrand by Donald Miller

Rick White

180BIZ Website

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Why Great Shop Owners Refuse to Settle with Parker Branch [E197]

Wed, 25 Mar 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Big goals require big standards, and that is exactly what Brian Walker and Parker Branch dig into in this conversation from VISION. Parker shares why he refuses to accept playing small, how coaching helped shape his growth, and what it looks like to push yourself, your team, and your vendors without burning relationships. They also get into financial fear, extreme ownership, truthful leadership, and the kind of mindset shift it takes to build something truly exceptional. If you are serious about growing your shop, raising your standards, and refusing to settle for average, this is one you need to hear. Listen now.

Show Notes with Timestamps

Introduction and Sponsor Acknowledgment (00:00:10) Brian introduces Parker Branch, sets up the episode’s theme, and thanks sponsors.
Big Aspirations and Avoiding Burnout (00:01:14) Parker discusses overcoming burnout, re-centering, and recommitting to growth and excellence.
Origins of High Expectations (00:02:03) Parker shares when and why he decided not to play small and his drive for continuous improvement.
Coaching Shop Owners to Think Bigger (00:03:19) Parker talks about his coaching approach, encouraging shop owners to step out of their comfort zones.
Pushing Vendors and Teams Respectfully (00:05:15) Discussion on pushing for excellence without being unreasonable or damaging relationships.
High Expectations vs. Unreasonable Expectations (00:06:43) Brian and Parker differentiate between seeking excellence and having unrealistic demands.
Sponsor Messages (00:07:30) Sponsor advertisements for Shop Boss and App Fueled.
Biggest Obstacles for Shop Owners (00:09:37) Parker identifies financial fear and staffing as major hurdles for shop owners.
Team Reactions to Ambition (00:11:28) Parker explains how his team responds to his drive and the importance of honest communication.
Bringing the Team to VISION Conference (00:12:32) Parker describes the impact of bringing his entire team to a major industry event.
Maintaining Relationships While Pushing for Growth (00:13:10) How Parker sets expectations and challenges vendors and employees without burning bridges.
Truthful Communication and Keynote Inspiration (00:14:41) Reflection on the importance of honest conversations, inspired by a keynote speaker.
Unrealistic Goals and Business Growth (00:17:05) Parker shares his ambitious goal of reaching $7 million in sales at a single location.
Extreme Ownership When Things Go Wrong (00:18:32) Parker discusses taking responsibility first when performance falls short.
Advice for Shop Owners Playing Too Small (00:20:01) Parker and Brian stress the value of coaching and investing in personal and business growth.
Personal Investments in Coaching and Health (00:22:26) Both discuss their investments in coaching, health, and the resulting benefits.
Closing Remarks and Appreciation (00:23:01) Brian and Parker express gratitude for their relationship and wrap up the episode.
Podcast Outro (00:23:59) Outro and information about the Automotive Repair Podcast Network.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Lagniappe (Books, Links, Other Podcasts, etc)

VISION

The Institute

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

How to Align Technician Training with Your Shop’s Goals with Matt Wagg [196]

Wed, 18 Mar 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Training is expensive, and too many shop owners treat conferences like a reward instead of a real investment in the future of their business. In this conversation with Matt Wagg at VISION 2026, we get into how smart shop owners can build a true talent pipeline by aligning training with business goals, creating development plans for their team, and making sure they always have a solid bench of players ready to step up. If you want your training dollars to actually produce a return, this is one you need to hear. Listen now.

Show Notes with Timestamps

Introduction and Sponsor Acknowledgement (00:00:10) Brian introduces the podcast, guest Matt Wagg, and thanks sponsors before starting the discussion.
Class Overview: Talent Pipeline (00:01:17) Matt describes his class on employee development, training ROI, and building a bench of players.
Intentional Training vs. Random Training (00:02:26) Discussion about aligning training with business goals instead of treating it as a random reward.
Industry Training Trends and Individual Needs (00:03:18) Matt explains the mismatch between advanced classes and most technicians’ actual needs.
Needs Assessment Analysis (00:04:27) Matt introduces the needs assessment framework for identifying business and employee development needs.
The Rule of Twos and Building a Bench (00:06:19) Explanation of having at least two people competent in every skill area to avoid skill gaps.
Technician Involvement and Skills Inventory (00:08:48) Importance of regular one-on-one discussions and skills inventory worksheets for technician development.
Balancing Business Needs and Employee Goals (00:11:08) How to align business needs with individual technician goals for mutual buy-in.
Intentional Hiring and Upskilling (00:14:19) Strategies for reskilling current staff or hiring intentionally based on identified skill gaps.
Conference Training Selection Process (00:17:17) Matt details how he and his team intentionally select conference classes based on business and personal development needs.
Example: Developing a Lead Technician (00:20:21) Matt shares a real example of promoting a technician into a leadership role and supporting him with targeted training.
Training vs. Development (00:22:15) Clarifies the difference between one-off training and ongoing development plans for employees.
SMART Goals and Development Plans (00:23:05) How to use SMART goals and written development plans for structured, measurable employee growth.
Conclusion and Contact Information (00:25:20) Matt offers to share materials and provides his contact information for listeners interested in learning more.
Podcast Wrap-Up (00:26:13) Brian closes the episode, promotes the podcast network, and thanks listeners.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Lagniappe (Books, Links, Other Podcasts, etc)

Matt Wagg

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Are You Helping the Industry, or Just a Gossip? [E195]

Wed, 11 Mar 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Sometimes the problem isn’t the conference. It’s the mindset you brought with you.

Brian Walker takes on the chatter that came out of the VISION Conference and makes the case that seasoned shop owners may be expecting the wrong thing. When you’re new, every class feels like a breakthrough. But as you grow, your role has to shift from taker to giver, from student to mentor, from chasing epiphanies to building legacy.

He also calls out vendors who turn classes into sales pitches, challenges shop owners who complain without implementing what they’ve already learned, and makes a strong case for showing up ready to give back to the industry that helped build you.

If you’ve ever left a conference feeling underwhelmed, this one will make you stop and think. Listen now.

Show Notes with Timestamps

Introduction and Sponsor Acknowledgments (00:00:00) Brian introduces the episode, mentions recent VISION Conference, and thanks sponsors.
Initial Reactions to VISION Conference (00:01:21) Brian discusses Facebook posts expressing dissatisfaction with the conference and reflects on attendee expectations.
The Learner’s Journey: From Taker to Giver (00:02:14) Explains how new shop owners are eager learners, but seasoned veterans may not find classes as novel.
The Role of Seasoned Veterans (00:03:10) Encourages experienced attendees to mentor others and shift from learning to giving back.
Building a Legacy and Mentorship (00:04:22) Highlights the importance of legacy, using Jerry Holcomb as an example, and urges attendees to become legacy builders.
Mindset Shift: Giving Back to the Industry (00:05:41) Stresses the need for experienced shop owners to contribute rather than just receive at conferences.
Advice to Vendor Instructors (00:06:42) Criticizes vendor-led classes that are sales pitches and emphasizes providing real value when teaching.
Sponsor Messages and Product Features (00:07:39) Sponsor advertisements for Shop Boss and App Fueled, detailing their features and benefits.
Finding Nuggets as a Veteran Attendee (00:08:51) Encourages seasoned attendees to look for small, valuable insights ("nuggets") instead of expecting big revelations.
On Implementation and Constructive Feedback (00:10:01) Advises against complaining if you haven’t implemented what you’ve learned; stresses the importance of honest feedback via surveys.
Final Thoughts and Conference Mindset (00:11:04) Reiterates the importance of the right mindset and helping others at industry events.
Podcast Network Outro (00:12:20) Mentions other podcasts on the network and encourages listeners to tune in again.
Closing Credits (00:12:38) Outro by the announcer, promoting the podcast app and contact information.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Lagniappe (Books, Links, Other Podcasts, etc)

VISION

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

When Branding Breaks the Rules (And Still Wins) with Zeb Beard [E194]

Wed, 04 Mar 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Brand building doesn’t always come from ads, funnels, or traditional marketing; it often comes from bold decisions, authenticity, and doing things differently. Zeb Beard of Stroker’s Diesel and Automotive shares how sponsoring a professional fisherman, building a massive and unforgettable shop, and leaning into unconventional branding strategies have fueled explosive brand awareness and loyalty. From turning everyday moments into viral content to embracing his true personality online, Zeb reveals how exposure, storytelling, and consistency can outperform paid advertising. If you want to rethink how brand building really works, and how to create marketing that people actually care about, this conversation will challenge everything you thought you knew. Listen now to discover how bold branding creates lasting impact.

Show Notes with Timestamps

Introduction and Sponsorship Overview (00:00:10) Brian introduces Zeb Beard and the main topic: sponsoring a professional fisherman for shop marketing.
Why Sponsor a Fisherman? (00:01:30) Zeb explains his passion for fishing and the motivation behind sponsoring a professional fisherman.
Choosing the Right Fisherman (00:01:33) Zeb discusses selecting a unique fisherman who travels extensively and offers national exposure.
Purpose and Expected ROI (00:02:59) Zeb clarifies his goals: exposure and content, not immediate business from the sponsorship.
How the Sponsorship Works (00:05:02) Details on logo placement, exposure through tournaments, and the unique visibility of the sponsored fisherman.
Sponsorship Timeline and Early Results (00:06:17) Zeb shares that the sponsorship just started, but both parties are already seeing social media growth.
Brand Building History (00:07:21) Zeb recounts previous unique brand-building efforts, including sponsoring a rock band.
Impact of Brand Building and Shop Size (00:08:28) Discussion of the shop’s growth, its 64,000 sq ft building, and how the building itself is a marketing tool.
Shop Location and Signage (00:09:41) Zeb describes the shop’s visibility, signage, and its impact on local awareness.
Merchandise and Graphics (00:11:02) Zeb talks about branded t-shirts, working with a graphics company, and plans to sell merchandise online.
Grassroots Marketing Approach (00:13:38) Zeb explains his focus on grassroots brand building, community sponsorships, and minimal paid advertising.
Viral Road Report Videos (00:14:46) Zeb describes his viral “road report” videos during an ice storm and the importance of consistent content creation.
Authenticity and Customer Relations (00:18:17) Zeb discusses being authentic, setting boundaries with customers, and how this approach builds loyalty.
No Promise Times and Quality Focus (00:20:28) Zeb explains why he doesn’t give promise times, focusing on quality and thoroughness over speed.
Living at the Shop (00:23:00) Zeb shares the benefits and boundaries of living inside his shop, improving work-life integration.
Maintaining Boundaries with Customers (00:25:24) Zeb describes how he maintains privacy and boundaries despite living at his business.
Being Unapologetically Authentic Online (00:26:15) Zeb and Brian discuss the value and impact of being authentic and direct on social media.
Event Attendance and Closing (00:27:17) Zeb mentions upcoming industry events he’ll attend, and Brian wraps up the episode.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Stroker’s Diesel and Automotive

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Why the BBB Still Matters in 2026 with Mark Lowe [E193]

Wed, 25 Feb 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Most shops say they “do the right thing.” Mark Lowe from Yeck's Auto Repair went out and proved it by earning the BBB Torch Award for Ethics. In this conversation, we dig into what the award actually measures (hint: it’s way more than reviews), what the application process revealed about their business, and how the recognition boosted team pride and customer confidence once that trophy hit the front counter.

We also connect the dots to something shop owners can’t ignore anymore: AI-driven recommendations. If ChatGPT (and the tools built around it) are looking for trust signals, the BBB can be one of the loudest ones in the room, and Mark shares exactly how they’ve leveraged the award on their website and marketing to lower people’s guard and get them in the door.

If you want more trust, better positioning, and a marketing angle that isn’t just “$XX off an oil change,” hit play and listen to this episode.

Show Notes with Timestamps

Introduction and Origin of the Episode (00:00:10) Brian introduces Mark Lowe, explains how the episode came from an AI class discussing BBB trust signals.
Winning the BBB Torch Award for Ethics (00:01:41) Mark shares about receiving the 2024 BBB Torch Award for Ethics in Omaha, Midwest region.
Torch Award Application Process and Criteria (00:01:59) Discussion of the rigorous application process, including community involvement, shop culture, and ethical practices.
Community Involvement and Veteran Programs (00:02:59) Mark describes their community giveback and veteran support programs as part of the award submission.
History with the BBB (00:03:23) Mark recounts how long they've been involved with the BBB and the value of active participation.
Impact of BBB Membership Before the Award (00:04:07) Mark discusses limited customer impact from BBB membership prior to winning the award.
Self-Reflection During Application (00:04:49) The application process prompted Mark to evaluate and improve business practices and staff support.
Changes Made After Application (00:05:30) Mark highlights increased focus on employee training and development as a result of the process.
Training and Team Building (00:06:16) Mark explains their approach to staff training, including attending Vision in Kansas City as a team.
Award Ceremony and Recognition (00:07:28) Mark describes the award ceremony, online recognition, and displaying the award in the shop.
Multiple Winners and Judging Process (00:08:31) Explanation of how multiple shops can win and the responsibility to judge future applicants.
Award Eligibility and Reapplication (00:09:24) Mark clarifies the waiting period before reapplying for the Torch Award.
Impact of Winning the Award on Staff (00:09:43) Winning increased staff pride, morale, and reinforced the shop’s commitment to ethics.
AI, Trust Signals, and BBB in Marketing (00:13:01) Brian discusses AI’s use of trust signals like BBB; Mark shares how the award builds customer trust.
Leveraging the Award in Marketing (00:14:01) Mark details using the award in website, social media, and ongoing marketing efforts.
BBB Events and Community Activities (00:14:59) Mark describes BBB networking events, training, and community giveback initiatives.
Post-Award Involvement and Presenting (00:15:55) Mark shares about being invited to present awards to other businesses after winning.
Other Trust Signals and Certifications (00:16:33) Mark emphasizes ASE certifications as additional trust signals and their impact on staff confidence.
Advice for Shop Owners on Involvement (00:18:26) Mark encourages shop owners to invest in their people and participate in organizations for mutual benefit.
Closing Thoughts and Farewell (00:19:03) Mark’s final advice: do the right thing and take care of people; Brian wraps up the episode.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Better Business Bureau (BBB)

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

If I Took Over Your Shop’s Marketing For 90 Days [E192]

Wed, 18 Feb 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

What would happen if someone walked into your shop tomorrow and took over your marketing for the next 90 days?

No theory.

No fluff.

No “someday” ideas.

Just a step-by-step execution plan designed to fill bays, tighten up your processes, and position your shop as the obvious choice in your market.

In this episode, Brian lays out exactly what he would do, starting with Local Service Ads and a full marketing audit, all the way through AI optimization, content strategy, Google Ads, CRM implementation, phone call analysis, video marketing, community networking through BNI and the Chamber, and even launching a local podcast.

This is a blueprint.

Not for surviving.

For building something that dominates.

If your shop isn’t doing consistent marketing, or you’re doing some of it but not seeing the traction you want, this episode will show you where to focus first and what to fix next.

Stop guessing. Start executing.

Hit play now and see what 90 days of focused marketing could really do for your shop.

Show Notes with Timestamps

Introduction and Episode Context (00:00:00) Brian introduces the episode, outlines the 90-day marketing takeover scenario, and thanks sponsors.
Assumptions and Approach (00:01:18) Explains assumptions: general repair shop, little/no marketing, and the step-by-step blueprint approach.
Start Local Services Ads (LSA) Process (00:02:15) Begins LSA setup due to approval time, discusses its importance and common misconceptions.
Shop Cleanup for First Impressions (00:04:20) Assigns cleaning and organizing the shop to improve first impressions for marketing visuals.
Comprehensive Marketing Audit (00:06:26) Performs a full audit: Google Business Profile, website (including ADA compliance), social media, email, and direct mail.
Join Community Groups (BNI & Chamber) (00:10:03) Joins BNI and Chamber of Commerce, brings a team member to train for ongoing networking.
Set Up AI Tools (ChatGPT & Claude) (00:11:05) Implements AI tools for marketing support, content creation, and brand training.
Create Content Bank (00:12:26) Builds a large repository of website and marketing content, ensuring quality and brand alignment.
Develop Team Bios, Memberships, and News Sections (00:14:42) Adds team bios, memberships/affiliations, and news/awards to the website for trust and authority.
Implement Guest X for Call Analysis (00:20:23) Uses Guest X to analyze phone calls, improve service advisor skills, and ensure marketing ROI.
Daily and Weekly Video Content (00:22:44) Begins daily short-form and weekly long-form video creation to engage and educate the audience.
Start a Local Community Podcast (00:23:42) Launches a podcast focused on local community topics, not auto repair, to build local authority.
Weekly SEO & AI-Optimized Content (00:24:44) Publishes weekly written content based on real shop issues, optimized for both SEO and AI.
Staff Meeting: Collect Client Questions (00:27:12) Holds a team meeting to gather all client questions, forming a content creation roadmap.
Set Up Google Ads (00:28:18) Implements Google Ads to target specific profitable services and detailed search queries.
Replace Stock Images with Real Photos (00:29:23) Takes and uploads real shop photos to replace stock images on the website and marketing materials.
Implement Review Strategy (00:30:24) Establishes a process to generate and respond to reviews that boost SEO and AI visibility.
Deploy CRM (App Fueled) (00:31:33) Implements a CRM (App Fueled) for client communication, follow-ups, and call center integration.
Send Regular Email Newsletters (00:33:50) Starts monthly email newsletters to keep the shop top-of-mind, focusing on brand presence over open rates.
Conclusion and Call for Feedback (00:35:53) Encourages listeners to share results, check out other podcasts, and thanks sponsors.

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Business Network International

Lagniappe (Books, Links, Other Podcasts, etc)

They Ask, You Answer

Endless Customers

Claude

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

5 Reasons You Should Be Meta Verified [E191]

Wed, 11 Feb 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Meta Verified isn’t just for celebrities anymore, and no, it’s not just about that little blue checkmark either. In this episode, Hallie Wasinger and Caroline LeGrand from Shop Marketing Pros dig into five solid reasons why your auto repair shop might want to seriously consider Meta Verification. We’re talking real-world protection from impersonators, better access to Meta support when something goes sideways (because it will), and even perks that can boost your SEO and visibility in the algorithm. Caroline breaks down the entire process, what it actually gets you, and how to know if it’s right for your shop.

If you’ve ever asked, “Should my business be Meta Verified?”—this episode is your answer. Give it a listen, and decide if it’s time to level up your digital presence

Show Notes with Timestamps

Introduction and Sponsor Messages (00:00:00) Podcast and hosts introduced; sponsors Shop Boss and App Fueled are mentioned.

Background on Meta Verification (00:01:06) Hallie and Caroline discuss their initial skepticism and early research on Meta verification.

Meta Verification for Public Figures vs. Businesses (00:02:13) Explains how verification started for celebrities and public figures, and the shift to broader availability.

Real-World Example: Meta Verification Benefits (00:02:29) Hallie shares a story from Macon about another agency benefiting from Meta verification during a Facebook ads hack.

Updated Research and Agency Perspective (00:03:51) Caroline describes her new research and conversations with another agency about Meta verification.

Meta Verification vs. Business Certification (00:04:45) Distinguishes between verifying a business page and business portfolio certification.

Impersonation Protection and Security (00:05:17) Discusses impersonation protection, security, and limitations for agencies managing multiple pages.

Enhanced Support and Limitations (00:06:08) Explains the scope of enhanced support and its limitations for business portfolios and client pages.

Five Main Benefits of Meta Verification (00:07:21) Caroline outlines the five main benefits: enhanced support, improved security, impersonation protection, links/content, and search optimization.

Levels of Meta Verification (00:11:35) Describes the four levels of verification (Standard, Plus, Premium, Max) and their differences.

Sponsor Messages (00:13:06) Additional sponsor messages for Shop Boss and App Fueled.

The Meta Verification Process (00:15:09) Caroline explains the step-by-step process to get Meta verified and why it was quick for them.

Importance of Facebook Hygiene (00:17:12) Discusses the importance of good Facebook practices for successful verification.

Personal Profiles and Business Pages (00:17:55) Explains the relationship between personal profiles and business pages, and the impact of personal behavior.

Consequences of Poor Facebook Hygiene (00:19:05) Shares an example of how a business owner’s personal profile in “Facebook jail” affected their business page and ads.

Meta Verification vs. Business Certification for Multi-location Businesses (00:20:56) Clarifies when to use verification versus certification, especially for multi-location businesses.

SEO and Search Optimization Benefits (00:23:02) Explains how Meta verification helps with links in posts, SEO, and algorithm prioritization.

Algorithm Prioritization and Featured Profiles (00:25:11) Describes how verified pages are prioritized in Facebook’s algorithm and featured more prominently.

Conclusion and Final Thoughts (00:26:53) Hosts summarize their changed perspective on Meta verification and encourage listeners to consider it.

Outro and Mardi Gras Farewell (00:29:07) Hosts sign off, mention Mardi Gras, and invite listeners to future episodes.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Lagniappe (Books, Links, Other Podcasts, etc)

Get Meta Verified

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Great Google Ads Hack of 2025 [E190]

Wed, 04 Feb 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

December 16th, Shop Marketing Pros’ Google Ads MCC was hacked — and what should’ve been a quick fix turned into an eight-day nightmare of lost access, fraudulent campaigns, and even attempted $500,000 account “preload” charges. Brian Walker and Hallie Wasinger lay out the full timeline (warts and all): what the hackers changed, why leaving them “view-only” mattered, how Google support handled it, and what it took to restore and stabilize dozens of client accounts. If you run Google Ads (or hire someone who does), listen all the way through for the hard-earned security upgrades and practical steps to protect your MCC and your shop’s payment methods.

Show Notes with Timestamps

Podcast Introduction (00:00:00) Brief intro to the podcast, hosts, and episode topic.
The Google Ads Hack Begins (00:02:20) Timeline and discovery of the hack on December 16th, 2024, at around 2:30 AM.
Immediate Response and MCC Explanation (00:03:11) How the hack was discovered, initial response, and what a Google Ads MCC is.
How the Hack Happened (00:05:39) Discussion of phishing, weak Google 2FA, and how hackers gained access.
Scope of the Breach (00:06:47) Number of affected accounts, types of accounts, and initial impact.
Contacting Google and Early Damage (00:07:29) Brian contacts Google by 4:50 AM; minimal damage at this stage.
How Hackers Maintained Access (00:10:15) Hackers downgrade admin access to view-only, allowing continued monitoring.
Timeline to Regain Access (00:11:16) Hack occurred December 16th; access restored December 23rd after eight days.
Tracking the Hackers’ Actions (00:12:15) Team tracks every change made by hackers during the eight days.
Hackers’ Motives and Ad Spend (00:14:48) Hackers run fake medical device ads, spend about $15,000, and attempt large charges.
Massive Unauthorized Charges (00:17:16) Multiple $500,000 and $50,000 charges attempted; client reactions and reversals.
Client Communication and Stress (00:20:04) Notifying clients, handling overdrawn accounts, and emotional impact.
Controlling What They Could (00:22:02) Accepting limited control, focusing on communication and tracking.
Escalating to Authorities and Senators (00:22:48) Filing complaints with FBI, DHS, and contacting senators for help.
Disconnecting LSA Accounts (00:24:35) Quickly disconnecting Local Services Ads to limit further damage.
Impact on Client Businesses (00:26:21) Ad downtime affects client lead flow and business operations.
Other Agencies Hacked & Security Changes (00:27:25) Similar hacks in the industry; tightening security after a competitor’s hack in November.
Regaining Access and Google’s Restoration (00:30:50) Google restores access on December 23rd, but hackers remain as view-only users.
Restoring Client Accounts (00:33:14) Manually removing hackers, restoring admin access, and turning ads back on.
Ongoing Issues After Restoration (00:34:48) Continued problems with account suspensions, payment issues, and policy violations.
Senators’ Involvement and Google Support Loops (00:34:48) Senators help escalate with Google; difficulties reaching Google support.
Google’s Account Suspension Process (00:38:38) MCC suspension fails to stop hackers; sub-account suspensions more effective.
Restoring Payment Methods and Account Suspensions (00:39:55) Clients must update payment methods; some accounts face new suspensions.
Policy Violations and Remaining Issues (00:41:00) Circumventing policy violations and destination errors persist for some accounts.
Lessons Learned and Client Impact (00:44:10) Working with clients on compensation; varying levels of impact.
Security Improvements Implemented (00:46:14) Switching to hardware keys, unique admin emails, and stricter access controls.
Moving Client Budgets to Agency Cards (00:49:27) Agency now pays ad budgets, clients reimburse; logistical and security benefits.
Advice for Other Shops and Agencies (00:52:18) Recommendations: use dedicated cards, review account access, and enable strong 2FA.
Google’s Needed Changes (00:54:56) Call for Google to add super-admin roles and better user management.
Conclusion and Final Thoughts (00:56:32) Reflecting on the experience, ongoing recovery, and closing the episode.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Lagniappe (Books, Links, Other Podcasts, etc)

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Most Important KPI You're Not Tracking with Chris Cotton [E189]

Wed, 28 Jan 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

You might be tracking average repair order, car count, even gross profit, but are you looking at your average estimate? In this episode, Brian Walker sits down with coach and shop owner Chris Cotton to dig into what may be the most underutilized KPI in the auto repair industry. Chris lays out real numbers, explains why average estimate is a crystal ball into your sales process, and even shares the exact changes his shop made to 4x estimates and drive gross profit through the roof, all in just one year.

If you’ve ever asked yourself “Why aren’t my tickets higher?” or “Do I really need another service advisor?” this is the episode for you. Plus, you’ll hear actionable advice on how to move the needle on closing ratios, the power of DVI, and why the right software may be the best investment you’ll ever make.

Hit play and discover why average estimate might be the missing metric in your shop's growth strategy.

Show Notes with Timestamps

Introduction and Sponsor Acknowledgements (00:00:09) Host introduces the podcast, guest Chris Cotton, and thanks sponsors.
Setting the Topic: The Most Important KPI You're Not Tracking (00:01:14) Discussion begins on the underutilized KPI: average estimate written by service advisors.
Why Average Estimate Matters (00:01:47) Chris explains why average estimate is overlooked and its importance in diagnosing low average repair orders.
How to Track Average Estimate (00:03:36) Discussion on how shop management systems track average estimate and the need to analyze by advisor and shop.
Chris Cotton’s Shop Background and Context (00:04:23) Chris shares his dual role as coach and shop owner, and sets context for the numbers discussed.
Differences Between Shop Types and KPIs (00:06:07) Explains how KPIs differ between general, specialty, and quick lube shops, and the impact on labor hours.
Shop Operations: Car Count, Bays, and Staffing (00:07:25) Chris details his shop’s car count, number of bays, technicians, and unique seven-day schedule.
Process Improvements and Estimate Presentation (00:09:29) Describes improvements in hours presented on estimates and the impact of digital vehicle inspections (DVIs).
Leveraging Technology for Deferred Work (00:10:26) How CRM tools and online scheduling help sell deferred work and improve customer engagement.
Transparency and Full Disclosure in Estimates (00:11:20) Chris’s philosophy on presenting all findings to customers for informed decision-making.
What is a Good Average Estimate? (00:13:19) Chris shares a rule of thumb for average estimate based on vehicle mileage and shop type.
Impact of Raising Average Estimate on Revenue (00:14:51) Chris details how increasing average estimate improved average repair order and overall revenue.
Closing Ratio Challenges and Training (00:15:46) Discusses the drop in closing ratio after raising estimate size and ongoing training to improve sales.
Staffing and Writing Estimates: Capacity and Care (00:17:04) Advice for shops understaffed or hesitant to write full estimates; importance of customer care.
Legal and Moral Obligation to Inform Customers (00:18:14) Discusses legal cases and the obligation to inform customers of all vehicle issues.
Gross Profit and Other Overlooked KPIs (00:21:06) Chris highlights the importance of tracking gross profit dollars, labor hours per ticket, and closing ratio.
Strategies to Improve Closing Ratio (00:23:01) Focus on training, hiring the right people, and offering financing to boost closing rates.
The Value of Good Shop Management Software (00:23:57) Emphasizes the ROI of robust shop management systems and the pitfalls of handwritten tickets.
Preparing for Business Sale and Transparency (00:25:34) Importance of accurate records and transparency for business valuation and sale.
Choosing the Right Shop Management System (00:26:16) Advice on selecting systems with robust reporting and avoiding unnecessary add-ons.
How to Connect with Chris Cotton (00:26:39) Chris shares his contact information and resources for further learning.
Podcast Wrap-Up and Additional Resources (00:27:07) Host promotes Chris’s podcast series and the Automotive Repair Podcast Network app.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

AutoFix Auto Shop Coaching

Lagniappe (Books, Links, Other Podcasts, etc)

The Weekly Blitz Podcast

TechMetric

AutoOps

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

How to Work the Chamber of Commerce [E188]

Wed, 21 Jan 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

You joined the Chamber of Commerce - great move. But now what? This episode pulls back the curtain on why just paying your dues and slapping a sticker on your window doesn’t cut it. The chamber isn’t a vending machine where you drop in money and business pops out, it’s a networking powerhouse if you actually use it.

We dig into how to evaluate your local chamber, the right way to get involved, and how to turn those meet-and-greets into actual business growth. From business before hours and luncheons to sponsorships and ribbon cuttings, you’ll walk away with a game plan that puts you in the driver’s seat. And hey, it doesn’t have to be you showing up every time, there are smart ways to delegate this, too.

So if you’ve ever said “the chamber doesn’t work,” you might want to give this one a listen. You might just find the real problem isn’t the chamber, it’s how you’re (not) using it.

Tune in and learn how to work the chamber to work for you.

Show Notes with Timestamps

Introduction and Sponsor Acknowledgements(00:00:09) Hosts introduce the episode, topic, and thank sponsors Shop Boss and App Fueled.
Chamber of Commerce Misconceptions(00:01:04) Discuss the misconception that joining the Chamber automatically brings business; importance of active participation.
Evaluating Your Local Chamber(00:02:22) How to research and assess your local Chamber’s value via social media, website, and events.
Chamber Events and Opportunities(00:04:21) Overview of typical Chamber events, luncheons, fundraisers, and sponsorship opportunities.
Member Directory and Secret Shopping(00:06:25) Using the Chamber’s member directory for SEO and the value of attending events before joining.
Delegating Chamber Involvement(00:07:31) Encouragement to delegate Chamber activities to staff, such as service advisors, with possible incentives.
Sponsor Messages(00:08:43) Mid-episode sponsor messages for Shop Boss and App Fueled.
Getting Involved in Committees(00:10:43) Benefits of joining Chamber committees and finding one that aligns with your interests.
Chamber Involvement as Business Growth(00:12:05) Chamber and networking as cost-effective growth strategies, especially for new businesses.
Delegation and Networking Evolution(00:13:51) How Chamber involvement evolves as your business grows and the importance of building connections.
Community Initiatives and Chamber Support(00:14:10) Examples of leveraging the Chamber for community projects and the resulting benefits.
Hosting Events and Ribbon Cuttings(00:15:30) Using your shop to host Chamber events and the value of ribbon cuttings for publicity.
Sponsorship and Brand Awareness(00:16:43) Creative sponsorship opportunities at Chamber events to boost brand visibility.
Conclusion and Podcast Network Promotion(00:17:55) Episode wrap-up, encouragement to download the network app, and final sponsor thanks.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Auto Repair Podcast Network App

Lagniappe (Books, Links, Other Podcasts, etc)

BNI

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

How to Choose the Right BNI Group [E187]

Wed, 14 Jan 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Let’s be honest: BNI isn’t new to you. If you’ve been around this podcast, you’ve heard us talk about Business Networking International before. But this time, we’re taking a deeper dive into something super practical: how to actually choose the right BNI group for your shop. Because let’s be real, not all chapters are created equal. In this episode, Kim and I walk you through the exact steps we’ve taken to find the best-fit groups, what red flags to look for, and how to show up ready to make a killer first impression. Whether you’re a natural introvert like me or you’re already networking like crazy, there’s a group out there for you, and we’ll help you find it.

Don’t miss this one—especially if you're ready to grow your business through real relationships and legitimate referrals.

Show Notes with Timestamps

Introduction and Sponsors (00:00:00) Podcast introduction, hosts, and sponsor messages for Shop Boss and App Fueled.
What is BNI? (00:01:20) Explanation of BNI, its structure, exclusivity, and benefits for business networking.
Personal Experiences with BNI (00:02:31) Hosts share how BNI helped their businesses and personal growth, especially in public speaking.
BNI’s Structure and Meeting Format (00:03:44) Description of BNI’s structured meetings, weekly agenda, and the value of regular participation.
Tracking BNI’s Impact (00:06:39) How the hosts tracked BNI as a marketing source and the variety of chapters in different regions.
Finding and Choosing a BNI Group (00:08:29) Step-by-step advice on finding local BNI chapters and evaluating group membership.
Understanding Networking Spheres (00:09:56) Explanation of networking spheres and the importance of complementary businesses in BNI groups.
Starting a New Chapter (00:10:50) Advice on starting a new BNI chapter if your area is underserved.
Evaluating Group Culture and Fit (00:13:03) How to assess group meeting times, culture, and whether the group’s vibe matches your needs.
Visiting and Assessing Groups (00:14:27) Tips for visiting groups, gauging friendliness, and looking for active, growing chapters.
Referrals vs. Leads in BNI (00:15:40) Clarifying the difference between warm referrals and cold leads in BNI.
Attendance and Participation Expectations (00:16:17) Importance of consistent attendance, sending substitutes, and treating BNI as a sales meeting.
Preparing to Visit a BNI Group (00:17:40) Best practices for contacting the group, arriving early, and networking effectively.
Making a Good First Impression (00:19:13) Bring business cards, research members, and tips for effective networking and presentations.
Membership Application Process (00:20:23) Overview of the application, vetting, and selection process for joining a BNI group.
Choosing the Right Group for You (00:21:14) Encouragement to visit multiple groups and focus on contact spheres and giving referrals.
Managing Expectations and Building Relationships (00:22:22) Advice on patience, building trust, and the importance of giving before receiving in BNI.
Getting Involved and Leadership (00:23:28) Encouragement to participate in leadership and help shape group culture.
What to Do if Your Seat is Taken (00:24:28) Strategies for staying engaged, waiting for openings, or starting a new group.
Closing Remarks and Podcast Network Info (00:25:45) Episode wrap-up, network app promotion, and final sponsor acknowledgments.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Episode 124: BNI and Auto Repair Go Hand in Hand with Steve Hand

Lagniappe (Books, Links, Other Podcasts, etc)

BNI

Buy Back Your Time by Dan Martell

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Our Favorite Episodes of 2025 [E186]

Wed, 07 Jan 2026 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Want a shortcut to the best episodes from 2025 that’ll breathe new life into your mindset, your marketing, and your mission as a shop owner? This one’s a must-listen. Kim and Brian sat down, actually face-to-face for once, to unpack the ten episodes from last year that left a lasting impact. Whether it’s building superfans, preparing your shop for anything life throws your way, or rekindling that fire that got you into this industry in the first place, we’ve got you covered. Grab a notebook and dive into this recap, it’s more than a look back; it’s your launchpad into 2026.

👉 Go listen and pick the episodes that speak to where you are right now.

Show Notes with Timestamps

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Lagniappe (Books, Links, Other Podcasts, etc)

Profit First

Join The Auto Repair Marketing Mastermind Group on Facebook

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Fast Track: How Paying for Speed Changes Everything [E185]

Wed, 31 Dec 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Standing in line for hours at Disney might not sound like it has anything to do with running an auto repair shop but Brian Walker draws a straight line between the two. In this episode, he shares how paying to fast track your experiences, whether it’s in business, life, or even theme parks, can be the smartest investment you make. With real talk from his own business journey and the hard lessons he learned over the years, Brian lays out how mentorship, coaching, and strategic outsourcing can shave years off your learning curve and put you on the express track to success.

If you’re tired of figuring everything out the hard way, this one’s for you.

Hit play and let’s talk about skipping the line in business and in life.

Show Notes with Timestamps

Introduction and Sponsor Thanks (00:00:09) Brian introduces the episode, thanks sponsors, and sets up the topic of "fast tracking" in life.
Disney Line Story & The Illusion of Shortcuts (00:01:10) Brian shares his pastor's story about long Disney lines and the reality behind seemingly short waits.
Brian’s Disney VIP Experience (00:03:19) Brian describes his own Disney VIP experience, using it as an analogy for fast tracking success.
The Value of Paying for Mentorship and Coaching (00:04:37) Brian discusses how paying for expert guidance accelerates learning and business growth.
Learning the Hard Way vs. Fast Tracking (00:05:46) Brian reflects on his agency’s slow progress before joining specialized coaching programs.
Realizing the Benefits of Coaching Programs (00:06:46) Brian realizes he could have saved years by joining a coaching program earlier.
Sponsor Messages (00:07:30) Sponsor ads for Shop Boss and App Fueled, highlighting their business solutions.
Condensing Years of Learning into a Day (00:09:05) Brian explains how coaching programs now teach in a day what took him years to learn.
Paying for Services to Buy Back Time (00:10:12) Brian encourages business owners to delegate tasks to professionals to save time and focus on strengths.
Challenging the “Do It Yourself” Mentality (00:11:17) Brian questions the belief that you should never pay for something you can do yourself.
The Value of Buying Back Your Time (00:12:34) Brian advocates for paying others to free up time for more valuable or enjoyable activities.
Encouragement to Invest in Fast Tracking (00:13:52) Brian urges listeners to invest in mentorship or services to accelerate progress and stay in their zone of genius.
Final Thoughts and Disney Analogy (00:14:58) Brian wraps up, encouraging listeners to pay for better experiences in life, using Disney VIP as an example.
Outro and Podcast App Promotion (00:15:48) Outro with information about the podcast network and app, and a thank you to listeners and sponsors.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Lagniappe (Books, Links, Other Podcasts, etc)

Profit First

Join The Auto Repair Marketing Mastermind Group on Facebook

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

How ASCCA Protected Shops’ Ability to Track Google Ads—An Insider Update with Dave Kusa [E184]

Wed, 24 Dec 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

California auto repair shop owners, there’s a new regulation that almost flew under the radar, and if you're doing any kind of digital advertising, you’ll want to hit play on this one.

In this episode, Brian Walker sits down with Dave Kusa, president of ASCCA, to break down recent changes from the Bureau of Automotive Repair (BAR) that affect how you advertise your shop, especially when it comes to your phone number and license info. Spoiler: that tracking number you’ve been using to measure ad performance? It’s not necessarily a problem... but there are some key things you need to know to stay compliant and avoid issues down the line.

They also talk about how this regulation came about, what ASCCA did to advocate for shop owners, and what to expect moving forward. Plus, if you’ve ever wondered why joining an association like ASCCA really matters, this is a perfect example of how that involvement pays off.

If you're marketing a shop in California, or just want to stay ahead of the curve, this is one you can’t afford to miss. Listen now and keep your shop out of trouble.

Show Notes with Timestamps

Podcast Network Introduction (00:00:00) Brief announcement of the Automotive Repair Podcast Network.
Episode Introduction & Sponsors (00:00:10) Host Brian Walker introduces the episode, guest Dave Kusa, and thanks sponsors Shop Boss and App Fueled.
Guest Introduction & ASCCA Overview (00:01:01) Dave Kusa introduces himself, his shop, and his role as ASCCA president and Government Affairs Committee chair.
ASCCA’s Role in Regulatory Issues (00:02:18) Discussion of ASCCA’s involvement with the BAR advisory group and regulatory processes.
Background on New BAR Advertising Rules (00:03:41) Explanation of how the new BAR advertising rules, especially phone number requirements, came to ASCCA’s attention.
Origin of Mobile Auto Repair Regulations (00:04:36) Details on how mobile repair regulations led to broader advertising requirements for all shops.
Tracking Numbers & Industry Response (00:06:23) Concerns about tracking numbers, ASCCA’s advocacy, and BAR’s clarification on acceptable phone number practices.
Current Compliance Recommendations (00:08:06) Advice on displaying registered phone numbers and ARD license on websites and digital marketing.
Unresolved Issues & Awaiting Written Guidance (00:09:00) Pending clarity on Google My Business, Facebook, and the need for written BAR guidance.
Best Practices & Consumer Protection (00:09:49) Benefits of displaying ARD numbers for legitimacy and consumer verification.
Sponsor Messages (00:10:11) Promotional messages for Shop Boss and App Fueled.
BAR’s Enforcement Approach & Dynamic Number Insertion (00:12:03) Discussion of BAR’s grace period, enforcement, and allowance for dynamic number insertion on websites.
Multi-location Shops & Digital Marketing Requirements (00:13:50) Clarification on advertising requirements for shops with multiple locations.
Timeline for Finalized BAR Rules (00:14:31) Expected timing and process for BAR to issue finalized, codified advertising regulations.
Other BAR Regulations Related to Advertising (00:16:08) Overview of other BAR regulations, including new storage rules, mostly affecting collision shops.
Legislative Process & Advocacy (00:17:14) Explanation of California’s legislative process and the importance of advocacy through ASCCA.
Benefits of Association Membership (00:18:01) Advantages of joining ASCCA, including legislative representation, networking, and support.
How to Join ASCCA (00:21:58) Steps for joining ASCCA, local chapter involvement, and organizational structure.

Episode Wrap-up & Contact Information (00:23:24) Closing remarks, app download info, sponsor thanks, and encouragement to listen to future episodes.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Auto Repair Marketing Podcast

Lagniappe (Books, Links, Other Podcasts, etc)

ASCCA Website

Bureau of Automotive Repair (BAR)

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Preparing for the Unexpected with Darrin and Ginger Barney [E183]

Wed, 17 Dec 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Most shop owners avoid tough conversations until it’s too late. But what happens when life throws you something completely unexpected, like the sudden loss of a loved one or a health scare that takes you out of your business?

In this powerful, heartfelt conversation between Darrin and Ginger Barney (Elite), and Brian and Kim Walker (Shop Marketing Pros), these industry leaders open up about the real-life wake-up calls that forced them to prepare for the unthinkable. From losing parents to near-miss tragedies, they share the emotional and logistical side of what happens when you're not ready, personally or professionally.

They talk about wills, SOPs, key person insurance, and yes, those “if I die” videos nobody wants to think about but everyone needs. More importantly, they cover what it means to love your team, your clients, and your family enough to take action before the worst happens.

This isn’t about fear. It’s about leadership. It’s about responsibility. And it’s about love.

🎧 Don’t miss this one. Listen in and take that first step toward securing your legacy, and your shop’s future.

Show Notes with Timestamps

Podcast Introduction (00:00:00) Brief intro to the podcast network and episode topic: business continuity planning for auto repair shops.
Sponsor Acknowledgments (00:01:02) Thanking sponsors and encouraging listeners to take action on the episode’s advice.
Guest Introductions (00:01:49) Darrin and Ginger Barney, Brian and Kim Walker introduce themselves and their backgrounds.
Personal Loss Experiences (00:04:59) Ginger and Kim share recent experiences with the loss of their mothers and the importance of preparation.
Password and Account Management (00:09:50) Discussing the challenges of managing digital accounts and passwords after a loved one passes.
Business Continuity for Owners (00:13:06) Brian emphasizes the need for business continuity plans to protect employees and clients if owners are incapacitated.
Real-Life Case Studies (00:14:05) Stories of business owners who passed away or became incapacitated without proper plans in place.
The Importance of Continuation Plans (00:15:03) Discussing the impact of sudden absence and the need for operational continuity in businesses.
Temporary vs. Permanent Absence (00:17:23) Examples of both temporary and permanent owner absences and the need for flexible planning.
Bus Books and SOPs (00:18:45) Introduction to “bus books” and standard operating procedures as tools for continuity.
Proactive Planning and Keeping Plans Updated (00:19:53) The value of proactive planning, checklists, and regularly updating continuity documents.
Elite’s Continuation Plan Program (00:21:10) Elite’s new program to help shop owners build personalized continuation plans.
Wills, Trusts, and Legal Preparation (00:22:46) Beyond wills: legal, financial, and operational steps for business and personal continuity.
Tax Planning and Estate Management (00:29:27) The importance of tax planning and estate management as businesses grow in value.
Key Man Insurance and Buy-Sell Agreements (00:30:47) Explaining key man insurance and buy-sell agreements for business partners.
Insurance for Family and Employees (00:32:41) Personal insurance stories and planning for the loss or incapacity of family members or key employees.
Building a Self-Sustaining Business (00:34:21) The goal of building a business that can thrive without daily owner involvement.
EOS/Traction and Business Systems (00:35:29) How EOS (Entrepreneurial Operating System) helps create clarity and continuity in business operations.
Call to Action: Start Planning Now (00:36:53) Encouragement for listeners to take immediate steps toward continuity planning.
Elite’s Workshop and Resources (00:38:10) Announcement of Elite’s upcoming workshop and free checklist for continuity planning.
Family Communication and Avoiding Conflict (00:39:21) The importance of discussing inheritance and personal items to prevent family disputes.
Health and Longevity for Owners and Employees (00:41:33) Emphasizing personal health and wellness as part of business continuity.
Supporting Employee Health (00:48:23) Encouraging owners to support employees’ health and well-being for business stability.
Overcoming Discomfort and Taking Action (00:49:20) Advice to push through discomfort and start with small steps in planning.
Final Thoughts and Resources (00:50:10) Closing remarks, offers for resources, and encouragement to reach out for help.
Podcast Outro and App Promotion (00:50:56) Thanking listeners, promoting the podcast app, and inviting questions for future episodes.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Lagniappe (Books, Links, Other Podcasts, etc)

Traction

Rocket Fuel

Elite Worldwide

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Takeaways From The Marketing AI Conference with Hallie Wasinger [E182]

Wed, 10 Dec 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

What if your best strategic thinking partner wasn’t on your payroll, but sitting right in your pocket?

In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Hallie Wasinger to unpack what she learned at the MAICON (Marketing AI Conference). But don’t let the name fool you, this conversation goes way beyond marketing. Hallie breaks down how AI is reshaping not just how we create content, but how we think, from operations to service efficiency to scaling personalized experiences for clients.

This one’s packed with golden nuggets: the power of high-performance prompting, using ChatGPT as a strategic thinking partner, the CRIT method to get better AI outputs, and why voice AI is the underrated tool no one’s talking about yet (spoiler: your robot can now talk back). Oh, and yes, AI can help you be a better Bible scholar or diagnose complex repair issues. Wild, right?

You’ll also hear how Shop Marketing Pros is already implementing layered AI tools to deliver smarter, more personalized content at scale, without sacrificing the human touch that makes their work special.

This episode is a must-listen for any shop owner who wants to stay ahead of the curve, avoid getting left behind, and start using AI the right way, as a tool, not a replacement.

Listen now to hear why it’s time to start talking to your robot and how it can help you fill those bays.

Show Notes with Timestamps

Introduction and Sponsor Acknowledgments (00:00:10) Brian introduces the episode, guest Hallie Wasinger, and thanks sponsors.
Overview of the Marketing AI Conference (MACON) (00:01:15) Hallie describes the MACON event, its scale, and the industries represented.
AI in Marketing and Business Operations (00:02:12) Discussion on AI’s broad impact, not just in marketing but across industries.
AI Resources and Influencers (00:02:36) Brian recommends the Artificial Intelligence Show podcast and Paul Roetzer.
First Impressions and High-Performance Prompting (00:03:20) Hallie shares her initial conference experience and the importance of effective AI prompting.
Environmental Impact of AI and Prompting Efficiency (00:04:59) Brian discusses AI’s environmental costs and how better prompting reduces resource use.
Operational Efficiency and Prompt Libraries (00:07:20) Hallie explains creating, saving, and sharing high-performance prompts for team efficiency.
Voice AI as a Strategic Thinking Partner (00:10:52) Hallie introduces using voice AI and ChatGPT as a brainstorming and problem-solving partner.
Beyond Search: AI for Strategic and Personal Use (00:13:49) Brian and Hallie discuss using AI for deep thinking, business, and personal growth.
Layering AI Tools and Choosing the Right LLM (00:19:05) Hallie explains testing and layering multiple AI tools for different business needs.
The CRIT Framework for Strategic Prompting (00:21:54) Hallie introduces the CRIT (Context, Role, Interview, Task) method for better AI outputs.
Human-First Approach and AI Limitations (00:26:03) Discussion on keeping humans central, using AI for efficiency, and current AI limitations.
AI’s Impact on Client Services and Personalization (00:30:07) Hallie details how AI improves efficiency and output quality while maintaining personalized client service.
Layering AI for Automation and Research (00:32:56) Examples of using AI for call listening, Google Ads auditing, and advanced SEO research.
Long-Term Vision: Efficiency, Scale, and Team Impact (00:35:33) Hallie shares the future outlook for AI in their agency, including efficiency and scaling services.
AI, Employment, and the Future of Work (00:37:14) Brian discusses AI’s effect on hiring, universal basic income, and the necessity of AI adoption.
Value of AI Conferences for All Industries (00:40:18) Hallie emphasizes the universal value of AI conferences, even for auto repair shop owners.
Final Thoughts and Podcast Wrap-Up (00:41:36) Closing remarks, encouragement to use AI, and information about the podcast network app.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Artificial Intelligence Show

Lagniappe (Books, Links, Other Podcasts, etc)

Buy Back Your Time by Dan Martell

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

From Invisible to Unmissable: How McCart’s Auto Center Stands Out with Kelly McCart [E181]

Wed, 03 Dec 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

A bland building that blended in… turned bold brand that brought in business. That’s the real story behind this episode featuring Kelly McCart from McCart’s Auto Center. If you’ve ever wondered whether the look and feel of your shop actually matters, you’ll want to hear how a full-on rebrand, from paint to logo to online presence, transformed Kelly’s shop from invisible to impossible to miss.

We talk about why aesthetics are marketing, how design can literally drive in new clients, and what it means when someone walks in just to say, “Wow, this looks amazing.” Kelly breaks down the “why” and “how” behind his shop’s renovation, how he pulled it off with DIY design (yes, scissors and Elmer’s glue were involved), and why rethinking your image might be the smartest move you make this year.

He’ll also share how this shift doubled his staff, improved the quality of clients, and continues to make his business stand out, both to customers and future employees.

This episode isn’t just about fresh paint. It’s about positioning. It’s about pride. And it’s about the kind of shop that people recognize, remember, and respect.

Listen now and get inspired to rethink how your shop shows up.

Show Notes with Timestamps

Introduction and Sponsor Acknowledgment (00:00:00) Brian introduces the podcast, guest Kelly McCart, and thanks sponsors.
Background: The Nondescript Shop (00:01:09) Discussion of McCarty’s Auto Center blending in and being overlooked by passersby.
Realization and Decision to Renovate (00:02:23) Kelly describes the moment she decided a change was needed and the process leading up to it.
Design Process and Early Attempts (00:03:02) Kelly explains her design journey, including failed ideas and the involvement of her graphic artist nephew.
Logo Creation and Selection (00:06:11) The story behind the new logo, its design process, and how it was chosen.
Impact of the Makeover on Visibility (00:07:51) How the new look made the shop stand out and attracted attention from the community.
Business Impact and Clientele Changes (00:08:16) The effect of the renovation on customer buzz, quality of clients, and local recognition.
Interior Renovation and Staff Growth (00:09:31) Details about the interior revamp and the subsequent doubling of staff.
Name Change and Brand Consolidation (00:12:21) Merging two business names, legal steps, and unifying the brand and online presence.
Timing: Remodel and the Onset of COVID-19 (00:14:31) The remodel’s completion just before the pandemic and initial concerns about the timing.
Business Resilience During COVID-19 (00:15:27) How the shop thrived during the pandemic despite initial fears.
Comprehensive Rebrand: Lessons and Surprises (00:17:35) Kelly reflects on the thoroughness of the rebrand and whether anything unexpected arose.
Results and Return on Investment (00:18:35) Immediate positive results from the rebrand and personal satisfaction.
Staff Response and Branded Merchandise (00:19:10) Staff enthusiasm for the new brand, uniforms, and promotional items.
Recruitment and Professional Image (00:19:54) How the makeover improved recruitment and elevated the shop’s professionalism.
Advice and Reflections on the Process (00:20:29) Kelly’s advice for others considering a similar project and what she might have done differently.
Cost Recovery Timeline (00:21:22) Estimated time to recoup renovation costs: 6 to 8 months.
Industry Image and Future Direction (00:22:33) How shop aesthetics are changing public perception of the auto repair industry.
Closing Remarks and Podcast Promotion (00:23:38) Final thoughts, gratitude, and information about where to find episode resources and the podcast app.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Article about McCart’s Auto Center on Ratchet & Wrench Website

Lagniappe (Books, Links, Other Podcasts, etc)

Photos of the Shop Transformation

Auto Repair Podcast Network App

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Big, Beautiful, Impactful Email! [E180]

Wed, 26 Nov 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Kim Walker’s flying solo on this one, and she’s got a fire-in-her-belly message for every shop owner still sleeping on email marketing. This isn’t your typical “email tips” episode, it’s a storytelling breakdown of one jaw-dropping, beautifully built email from Mission Mercantile that had Kim hooked, clicking, and even podcasting about it.

She breaks down what made this email a masterclass in branding: from a killer subject line (“Not Cheap… But Worth Every Penny”) to irresistible storytelling, handcrafted visuals, call-to-actions in all the right places, and brand language that oozes trust and legacy.

If you’ve let your email marketing fall to the wayside, this episode is your wake-up call. Kim lays out why email isn’t dead, it’s just being underused. She challenges shop owners to rethink the way they write emails, stay top-of-mind with customers, and deliver real value (not just deals).

Don’t miss this breakdown. You’ll walk away inspired to write emails your customers actually want to open.

Show Notes with Timestamps

Introduction and Sponsor Shoutouts (00:00:10) Kim introduces herself, mentions Brian's absence, and gives sponsor shoutouts.
Email Marketing Comeback & Shop Plans (00:01:19) Kim discusses the resurgence of email marketing in auto repair shops' plans for 2026.
Discovery of Mission Mercantile (00:02:21) Kim shares how she found Mission Mercantile while searching for a high-quality leather backpack.
Purchase Experience & Customer Service (00:05:34) Kim describes her purchase, a product issue, and Mission Mercantile’s excellent customer service.
The Impactful Email Arrives (00:06:44) Kim details receiving the November 6th email, its subject line, and her immediate reaction.
Email Storytelling & Visuals (00:07:56) Kim analyzes the email’s storytelling, visuals, and how it addresses customer needs.
Call to Action & Product Details (00:10:05) Kim explains the email’s calls to action, product quality descriptions, and lifetime guarantee.
Brand Voice & Mythical Customer Care (00:11:29) Kim highlights the brand’s unique voice, “mythical customer care,” and how it resonates with her.
Sponsor Messages (00:12:35) Sponsor messages for Shop Boss and App Fueled are presented.
Testimonials & Social Proof (00:14:36) Kim discusses the use of customer testimonials and how they reinforce the email’s message.
Black Friday Teaser & List Segmentation (00:16:08) Kim describes the email’s Black Friday promotion and how it segments the audience.
Differentiators & American Made Focus (00:17:19) Kim notes the email’s emphasis on differentiators, including being American made and customer care.
Personal Impact & Email Retention (00:18:33) Kim shares how the email influenced her to stay subscribed and even consider future purchases.
Advice for Shop Owners on Email Marketing (00:19:41) Kim gives actionable advice to shop owners about effective email marketing strategies.
Closing Thoughts & Contact Info (00:21:58) Kim wraps up, offers to share the email, invites topic suggestions, and promotes the Facebook group.
Outro and Network Promotion (00:23:09) Kim and the network promote other shows and the podcast app, closing the episode.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Lagniappe (Books, Links, Other Podcasts, etc)

Mission Merchantile

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Legalities of Tracking Numbers and Recording Calls with David Boyd [E179]

Wed, 19 Nov 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

There’s a lot you can ignore in marketing, but legal compliance isn’t one of them. Especially when a quiet policy change in California nearly stripped shops of their ability to track marketing ROI overnight. This episode dives into the legalities of call recording, AI evaluations, tracking numbers, and the kind of red tape that can blindside your business if you’re not paying attention. Brian Walker sat down with David Boyd from Inbound at AAPEX to talk through what’s happening, what’s coming, and how to protect your shop without sacrificing performance. If you’ve ever used call tracking, AI analysis, or just assumed “someone else is handling that,” you need to hear this.

Listen in and make sure you’re not one policy update away from a lawsuit.

Show Notes with Timestamps

Introduction and Conference Setting (00:00:10) Brian introduces the guest, David Lloyd, and discusses the conference atmosphere at AAPEX.
California BAR Regulation on Phone Numbers (00:02:01) Discussion of California’s Bureau of Auto Repair rule on using only registered phone numbers in advertising.
Implications and Confusion Around Enforcement (00:04:30) Exploring the impact of the regulation, confusion among advertisers, and lack of clear communication from BAR.
Staying Informed and Advocacy (00:06:16) Importance of involvement in advocacy groups and staying updated on regulatory changes, especially state-by-state.
AI and Legal Uncertainty in Call Evaluation (00:08:18) Rapid AI development, legal gray areas, and the use of AI to evaluate recorded calls.
Call Recording Laws and Best Practices (00:09:19) Explanation of two-party consent laws, best practices for call recording, and new privacy concerns with AI evaluation.
One-Party Consent States and Third-Party Evaluation (00:11:37) Uncertainty about notification requirements in one-party consent states when AI or third parties evaluate calls.
Employee Notification and Documentation (00:15:46) Advising shop owners to inform employees about call recording and document consent in employee handbooks.
AI, Data Privacy, and Business Risks (00:16:54) Concerns about AI handling personal data, privacy risks, and the need for responsible AI use in business.
Personalization and AI Data Collection (00:19:47) How AI personalizes responses, collects user data, and the potential for identity exposure.
Establishing an AI Use Policy (00:21:07) Recommendation for businesses to create and enforce an AI use policy signed by all employees.
Vendor Relationships and Regulatory Awareness (00:22:43) Encouragement to maintain open communication with vendors and stay aware of legal and regulatory changes.
Podcast Network App Promotion and Closing (00:23:44) Promotion of the Automotive Repair Podcast Network app and closing remarks.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Lagniappe (Books, Links, Other Podcasts, etc)

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Who is Josh Parnell, Really? [E178]

Wed, 12 Nov 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Josh Parnell’s story isn’t your typical rise to success narrative. It’s one of faith, perspective, and the kind of leadership that’s forged through humility and hard lessons. From dreaming of becoming a filmmaker to serving as an Air Force cop in Minot, North Dakota, to climbing the ranks at Christian Brothers Automotive, Josh’s journey is filled with turns only God could have scripted.

In this episode, Brian Walker sits down with Josh to uncover the man behind Limitless Leadership. They dig into what shaped him, how the Air Force taught him about attitude and effort, and why leadership, at its core, is a skill that must be practiced daily. Josh opens up about marriage, fatherhood, emotional regulation, and the lessons that counseling and faith have taught him about self-awareness and service.

You’ll also hear how he helps shop owners become better communicators, leaders, and coaches through his Limitless Leadership Blueprint and why “people before process” is more than just a saying for him.

This conversation is real, raw, and packed with wisdom for anyone leading a team, running a shop, or trying to grow into the person they’re called to be.

🎧 Listen now to hear how Josh Parnell is helping leaders across the auto repair industry move beyond limits and learn what it truly means to keep leading well.

Show Notes with Timestamps

Introduction and Sponsor Acknowledgement (00:00:10) Brian introduces the podcast, guest Josh Parnell, and thanks sponsors.
Josh’s Early Life and Aspirations (00:02:00) Josh discusses growing up in Louisiana and Texas, his filmmaking dreams, and attending University of North Texas.
Military Service and Lessons Learned (00:02:53) Josh shares how he joined the Air Force, became a military police officer, and learned about attitude and effort.
Stationed in North Dakota and Perspective (00:04:29) Josh talks about being stationed in Minot, North Dakota, and the importance of perspective and mentorship.
Family Background and Upbringing (00:07:01) Josh describes his move from Louisiana to Texas and his upbringing in Houston.
Leadership at Christian Brothers Automotive (00:09:02) Josh explains his leadership journey at Christian Brothers Automotive and the transition to leadership coaching.
Hardest Leadership Lessons Learned (00:11:18) Josh discusses the challenges of being coachable and learning from feedback during his time at Christian Brothers.
The Value of Coaching and Counseling (00:13:54) Josh and Brian talk about the importance of coaching, counseling, and personal growth.
Sponsor Messages (00:14:43) Sponsor advertisements for Shop Boss and App Fueled.
Limitless Leadership Blueprint Course (00:16:41) Josh introduces his online leadership course and its three modules: self-leadership, communication, and team leadership.
Communication and Counseling in Leadership (00:19:31) Discussion on the impact of communication, counseling, and mental health in leadership and personal life.
Vulnerability and Emotional Regulation (00:23:21) Josh emphasizes vulnerability, journaling, and emotional regulation as key leadership skills.
Limitless Leadership Podcast Milestone (00:24:44) Brian congratulates Josh on surpassing 100 podcast episodes and discusses podcast longevity.
Favorite Podcast Episodes (00:25:28) Josh shares his favorite podcast episodes and memorable guests.
Best Leadership Definitions from Guests (00:26:47) Josh reflects on the best answers to "What is leadership?" from his podcast guests.
Josh’s Definition of Leadership (00:28:14) Josh gives his own definition of leadership, focusing on influence and developing others.
Quintessential Leaders and Influences (00:29:55) Josh names Jesus, Craig Groeschel, Ed Mylett, and his wife as leadership role models.
Personal Life and Hobbies (00:32:44) Josh talks about his family, hobbies, being an introvert, and balancing work and life.
Role of Faith in Life and Business (00:35:03) Josh discusses the central role of faith in his personal, family, and professional life.
Upcoming Events and Conferences (00:37:02) Josh shares information about upcoming leadership trainings and conferences.
Final Thoughts and Contact Information (00:38:01) Josh offers closing advice, encourages connection, and shares how to reach him.
Podcast Closing (00:38:49) Podcast outro and information about the Aftermarket Radio Network.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Limitless Leadership Podcast

Lagniappe (Books, Links, Other Podcasts, etc)

Limitless Leadership

Limitless Leadership Blueprint

The Four Agreements

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Building a StoryBrand

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Planning for December's Marketing [E177]

Wed, 05 Nov 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

December comes faster than most of us expect, and if you’re not planning your shop’s holiday marketing now, you’ll be scrambling when the tinsel hits the floor. In this episode of The Auto Repair Marketing Podcast, Brian Walker and Caroline LeGrand break down how to finish the year strong with festive, community-driven content that actually connects.

From shop Christmas parties and Operation Santa Paws to car giveaways and safety awareness campaigns, Brian and Caroline unpack creative, authentic ways to bring holiday cheer into your marketing. They even dive into clever spins on National Cookie Cutter Week, sharing your shop’s “naughty and nice” list, and the power of using year-end stats to celebrate your team and customers.

Whether you’re highlighting your community involvement, promoting gift cards, or just sharing some lighthearted holiday fun (Hallmark movie talk included), this conversation will give you ideas that help your shop stand out while staying true to who you are.

Listen now to learn how to plan December’s marketing with intention so your social media, promotions, and community efforts close out the year on a high note and set the tone for an even better new year.

Show Notes with Timestamps

Podcast Introduction (00:00:00) Brief intro to the podcast network and hosts, sponsor mentions.
Reflecting on a Year of Podcasting (00:00:59) Hosts discuss recording for December, marking a full year of episodes.
Holiday Community Events & Charity (00:01:43) Ideas for shop charity events: Wishes on Wheels, Toys for Tots, Angel Trees, and customer appreciation.
Sharing Shop Holiday Activities (00:02:41) Encouraging shops to share Christmas parties, decorations, and holiday closure dates on social media.
December Observances: Santa Paws & Car Donation Month (00:03:22) Highlighting National Operation Santa Paws Month and National Car Donation Month, including car giveaways.
Drunk and Drugged Driving Prevention (00:04:30) Discussing National Drunk and Drugged Driving Prevention Month and partnering with local law enforcement.
Older Driver Safety Awareness (00:05:14) Promoting Older Driver Safety Awareness Week and sharing personal stories about senior drivers.
National Cookie Cutter Week (00:07:17) Joking about celebrating National Cookie Cutter Week with holiday cookies, not generic marketing.
Fun December Days: Apples, Giving, Santa’s List (00:07:47) National Eat a Red Apple Day, National Day of Giving, and Santa List Day ideas for shop engagement.
Non-Holiday December Observances (00:09:43) Mentioning National Miner's Day, International Civil Aviation Day, Pearl Harbor Remembrance Day, and Blue Collar Day.
Holiday Sweets & Shop Competitions (00:11:11) Ideas for National Pastry Day, Gingerbread House Day, and National Cupcake Day competitions in the shop.
Device Appreciation & Buddy the Elf Day (00:11:40) National Device Appreciation Day and answering the phone like Buddy the Elf for fun shop engagement.
Favorite Christmas Movies Discussion (00:12:36) Hosts discuss favorite Christmas movies and suggest shops ask their teams about theirs.
December 20th Onward: Ugly Sweaters & Flashlights (00:17:04) National Ugly Christmas Sweater Day, Caroling Day, and National Flashlight Day for shop participation.
Winter Solstice (00:18:20) Explanation of the winter solstice and its significance for winter-themed marketing.
Festivus and Christmas Eve/Day (00:19:56) Mentioning Festivus (Dec 23), Christmas Eve, and Christmas Day, with reminders about shop closures.
Post-Christmas & Year-End Content (00:20:58) Ideas for 12 Days of Car Care, year-end recaps, and sharing shop statistics and highlights.
National Winners Day & New Year’s Eve (00:23:53) Joking about National Winners Day (Dec 26) and using New Year’s Eve for wrap-ups and resolutions.
General Holiday Marketing Ideas (00:25:10) 12 Days of Car Care, holiday discounts, gift cards, and community giving campaigns.
Holiday Car Decorations & Customer Engagement (00:26:35) Encouraging sharing of customer car decorations and fun shop stories.
Cultural Holiday Differences (00:28:47) Discussing how team members in the Philippines celebrate Christmas starting in September.
Holiday Gift Guides & Show Notes (00:29:45) Suggesting holiday gift guides for car enthusiasts and promoting downloadable show notes.
Thanksgiving Cards & Unexpected Holiday Greetings (00:31:00) Idea to send Thanksgiving or New Year cards instead of traditional Christmas cards.
Encouraging Shop Holiday Enthusiasm (00:31:40) Motivating shops to find their holiday enthusiasts and let them lead festive activities.
Year-End Resource Compilation Announcement (00:32:02) Announcing a future resource compiling all monthly marketing episodes and downloads.
Podcast Wrap-Up (00:33:10) Thanking listeners, promoting other network podcasts, and closing the episode.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Lagniappe (Books, Links, Other Podcasts, etc)

National Day Calendar

Days Of The Year

EP 164 - Car Giveaways and Community Involvement – with Chris Luoma

December Social Media Content Topics

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work [E176]

Wed, 29 Oct 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Larry Anderson isn’t your typical shop owner and that’s exactly what makes this episode worth your time. From fabricating race cars and building trail-ready rigs with his wife, Cheryl, to mastering lost arts like manual machining and custom fabrication, Larry’s story is a masterclass in keeping your passion alive while running a successful auto repair business.

We dig into how he balances work and hobby without burning out, the lessons he learned from turning wrenches to leading a thriving shop, and why separating business from personal projects might just be the secret to staying in love with what you do.

If you’ve ever felt your business start to steal the joy from your craft, this conversation will hit home. Larry’s perspective is real, relatable, and packed with takeaways every shop owner needs to hear.

🎧 Don’t miss this one, hit play and get inspired to keep your passion running strong while you fill those bays.

Show Notes with Timestamps

Introduction and Sponsor Acknowledgments (00:00:01) Brian introduces the podcast, guest Larry Anderson, and thanks sponsors.
Larry’s Background and Entry into Fabrication (00:02:00) Larry shares his early interest in cars, career path, and transition into fabrication and off-roading.
Wife’s Influence and Family Off-Roading (00:02:46) Larry discusses his wife Cheryl’s role in getting him into off-roading and their shared experiences.
Building and Evolving Off-Road Rigs (00:04:18) Larry describes Cheryl’s Toyota Tacoma, its evolution, and the custom work involved.
Custom Jeep Commander Build (00:06:07) Larry details his own Jeep Commander project and its unique, custom-built features.
Off-Roading Trails and Local Adventures (00:06:38) Discussion about Rubicon Trail, Fordyce Creek, and the local off-roading scene.
Learning Fabrication and Machining Skills (00:08:16) Larry explains how he self-taught welding and machining, using resources like YouTube.
Balancing Work and Hobby, Avoiding Burnout (00:10:05) Larry shares how he keeps his passion alive by separating work from hobby and not working on customer cars at home.
Advice on Separating Work and Hobby (00:12:32) Brian and Larry discuss the importance of keeping personal projects separate from business to maintain passion.
Current Favorite Project: 1975 F150 Diesel Build (00:16:13) Larry talks about his current project, a custom 1975 F150 with a diesel engine.
3D Printing for Automotive Projects (00:17:27) Larry discusses his journey into 3D printing, its uses in his builds, and the technology’s evolution.
3D Printing for Customer Cars and CAD Skills (00:19:22) Larry explains why 3D printing isn’t yet practical for customer cars and the importance of CAD skills.
Advice for Shop Owners Who’ve Lost Passion (00:20:55) Larry offers advice on gratitude, balance, and not letting business consume your life.
Closing Thoughts and Episode Wrap-Up (00:22:52) Brian and Larry reflect on the conversation, social media highlights, and thank listeners.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Service Advisor Auditing and Skill-building [E175]

Wed, 22 Oct 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Kim Walker and Michael Doherty dig into what really happens at the front counter of an auto repair shop and why the service advisor’s role can make or break your marketing efforts. From real-world auditing tips to skill-building strategies, Michael shares how shops can turn their advisors into trusted consultants instead of order takers. You’ll hear practical advice on improving communication, handling tough days like a pro, using body language that builds trust, and even his traffic light method for explaining repairs in a way customers actually understand.

If you’re an auto repair shop owner or manager looking to strengthen your team, boost customer trust, and turn your service advisors into your strongest marketing asset, this episode is a must-listen.

🎧 Tune in to this episode of the Auto Repair Marketing Podcast to learn how small mindset shifts at the service counter can lead to big results in your shop’s success.

Show Notes with Timestamps

Introduction and Sponsor Message (00:00:01) Podcast introduction, host and guest introductions, and sponsor message from Shop Boss.
Michael’s Transition to Remote Marketing Service Advisor (00:02:25) Michael discusses moving from in-shop service advisor to remote marketing service advisor, and the mindset and skills required.
Service Advisor Auditing: First Impressions and Body Language (00:06:48) Explains how to audit service advisors, focusing on greeting, body language, and the importance of open, inviting gestures.
The Service Advisor as the Marketing Front Line (00:09:35) Discusses the critical role of service advisors in converting marketing leads and the impact of their attitude and training.
Phone Skills and Professionalism (00:12:04) Covers the importance of tone, professionalism, and being qualified to answer the phone as a service advisor.
Skill Building: Managing Personal Challenges and Mindset (00:13:51) Advice for service advisors on handling personal issues, self-talk, and maintaining professionalism at work.
Sponsor Messages (00:16:49) Additional sponsor messages for Shop Boss and App Fueled.
Traffic Light Method for Explaining Repairs (00:18:46) Michael explains the “traffic light method” for communicating repairs to customers: green (good), yellow (caution), red (urgent).
From Order Taker to Trusted Advisor (00:22:26) How to coach service advisors to move from being order takers to trusted consultants, emphasizing communication and empathy.
High-Impact Behaviors for Service Advisors (00:25:23) Two key behaviors: making interactions less transactional and building genuine relationships with clients.
Marketing and Service Advisor Communication (00:29:35) The importance of communication between marketing and service advisors to avoid surprises and ensure campaign alignment.
Internal Shop Communication and Team Synergy (00:32:10) Discusses the need for strong communication between service advisors and technicians, and fostering a positive team environment.
Adapting Communication Tools and Looking Ahead (00:36:18) Reflects on past communication challenges and the evolution of shop tools, with thoughts on future service advisor roles.
Preparing for the Future: Proactivity and Continuous Learning (00:37:44) Advice for service advisors to be proactive, use new tools like ChatGPT, and prioritize ongoing education and industry networking.
First Impressions: Dress and Professional Appearance (00:42:30) The impact of professional dress on client perception and team culture, and how it boosts confidence and performance.
Closing Remarks and Podcast Information (00:48:13) Wrap-up, where to find Michael’s podcast, and final thanks to listeners.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Lagniappe (Books, Links, Other Podcasts, etc)

Auto Fix Advisor Cast

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Getting Your Shop Suggested by AI [E174]

Wed, 15 Oct 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

AI search isn’t the future, it’s already here, and it’s changing how people find your auto repair shop. Brian Walker just came back from teaching a four-hour class on AI search optimization at the ASTA Expo, and he’s breaking it all down so you can take action now. From getting your shop mentioned in AI overviews to the practical steps that help you get recommended by AI tools like ChatGPT and Google’s Gemini, Brian shares what you can do today to stay ahead of the curve.

If you want your shop to show up when drivers ask AI for help finding trusted auto repair, you need to hear this one. Hit play and learn how to position your business for the next big wave in search.

Show Notes with Timestamps

Podcast Introduction (00:00:01) Brief intro to the Aftermarket Radio Network and the podcast host, Brian Walker.
AI Search Optimization Overview (00:00:10) Brian introduces the topic: how auto repair shops can get found and recommended by AI search tools.
Asta Expo Recap & Class Mention (00:01:17) Brian discusses teaching a four-hour class on AI search optimization at the Asta Expo.
Why AI Search Matters Now (00:02:28) Explains current AI search usage (5% of searches), its rapid growth, and why shops should prepare early.
SEO vs. AI Search Optimization (00:03:46) Compares traditional SEO and AI search optimization, noting similarities and key differences.
Defining AI Search Optimization Terms (00:05:14) Clarifies terminology: SEO, AIO, GEO, and the preferred term "Search Everywhere Optimization."
Action Step 1: Reviews Everywhere (00:06:48) Emphasizes the importance of gathering reviews on multiple platforms, not just Google.
Action Step 2: Schema Markup (00:10:59) Explains schema markup, its role in helping AI and search engines understand website content.
Action Step 3: Deep Service Page Content (00:15:31) Advises updating service pages with detailed, unique content and using AI carefully for content creation.
Action Step 4: Long-Form Content & Search Behavior (00:17:48) Discusses the value of long-form content for AI/search engines and how AI search queries differ from traditional ones.
Action Step 5: Summaries and FAQs (00:20:57) Recommends starting pages with summaries and ending with FAQs to help AI generate overviews.
Action Step 6: Team Member Visibility (00:23:06) Encourages showcasing staff bios, certifications, and training to build trust with AI and customers.
Action Step 7: Directory Listing Consistency (00:25:31) Stresses the importance of consistent business information (NAP) across all online directories.
Action Step 8: Memberships, Affiliations, and Media (00:26:33) Suggests creating a website page listing shop memberships, certifications, and media mentions to build trust.
Action Step 9: Social Profiles & SameAs Schema (00:28:49) Advises linking to all social/web profiles and using SameAs schema to strengthen the business entity online.
Action Step 10: Personal Branding & Content Creation (00:29:56) Highlights the value of building personal brands and creating content under personal names for AI recognition.
Action Step 11: Book Recommendation (00:34:33) Recommends reading "Endless Customers" by Marcus Sheridan for AI-focused content strategy.
Closing Remarks & Contact Info (00:35:38) Wraps up with ways to connect, encourages joining the Facebook group, and thanks listeners.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

They Ask, You Answer - Marcus Sheridan

Lagniappe (Books, Links, Other Podcasts, etc)

Endless Customers by Marcus Sheridan (They Ask, You Answer 3.0)

Buy Back Your Time by Dan Martell

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Power of Story [E173]

Wed, 08 Oct 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Brian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing and marketing, Wayne shares how his own journey and the stories along the way became the foundation for helping shop owners connect more meaningfully with their communities.

This episode is a reminder that people don't connect with services; they connect with people. From emotional moments of vulnerability to the simple act of staying late to help a customer, Wayne breaks down how these everyday experiences are what truly set a shop apart. You’ll also learn his STORY framework and hear real-world examples that prove just how effective this approach can be.

If you’ve ever wondered how to get your audience to know, like, and trust you before they ever set foot in your shop, this conversation will give you the blueprint.

Hit play and start turning your story into your shop’s most powerful marketing tool.

Lagniappe (Books, Links, Other Podcasts, etc)

The Institute for Automotive Business Excellence

Wayne’s LinkedIn

Building a StoryBrand - Donald Miller

The Best Yes - Lysa Terkeurst

Show Notes with Timestamps

Introduction and Sponsor Thanks (00:00:10) Brian introduces Wayne Marshall, thanks sponsors, and sets up the episode’s focus on storytelling in auto repair.
Wayne’s Background in Automotive Marketing (00:02:39) Wayne shares his career journey from manufacturing to marketing, founding his own company, and becoming CEO of the Institute.
The Power of Storytelling in Business (00:06:27) Discussion on how personal stories create connections, resonate more than facts, and the impact of storytelling in adult learning.
Personal Connections Through Vulnerability (00:09:39) Kim and Brian share how personal stories, including Cecil’s, foster deep relationships and trust in the industry.
Blending Personal and Professional Life (00:11:32) Wayne discusses the inseparability of personal and work life, the importance of empathy, and building genuine relationships.
Every Shop Has a Unique Story (00:14:12) Kim emphasizes that every shop’s history and culture are unique, and the importance of retelling stories for connection.
How to Start Telling Your Story (00:15:39) Wayne explains that every owner has a story, gives examples of hero stories, and encourages writing and sharing them.
Blessings, Humility, and Paying It Forward (00:21:32) Conversation about the importance of accepting help, paying it forward, and the cycle of giving and receiving blessings.
Community Involvement as Part of Your Story (00:24:11) Wayne shares examples of shops supporting their communities and how these actions humanize and differentiate businesses.
Listening and Empathy in Customer Service (00:25:20) Wayne relates a football officiating story to illustrate the value of listening and empathy with customers.
Standout Shop Story Example (00:28:46) Wayne shares Tom’s story of personal customer care, highlighting how authentic acts of kindness set shops apart.
Storytelling Mistakes and Authenticity (00:32:18) Advice on avoiding overly polished or inauthentic stories; the importance of using your own voice and being genuine.
A Tactical Framework for Storytelling (00:34:22) Wayne presents the STORY framework: Set the scene, Tension, Opportunity, Results, and Your next step/call to action.
A and B Stories: Content Opportunities (00:37:27) Discussion on “A” (core) and “B” (everyday) stories, and how shops are content factories with endless stories to share.
Consistency and Team Storytelling (00:39:18) Importance of consistently retelling your story and involving team members in sharing their own stories.
Wayne’s BMW Story (00:42:00) Wayne shares his passion for BMWs, including a detailed story about restoring a 1973 BMW 2002.
Industry Support and Paying It Forward (00:46:15) Wayne recounts how industry friends helped a shop owner in need, illustrating the supportive nature of the industry.
The Institute: How to Connect (00:47:49) Wayne gives a brief overview of the Institute for Automotive Business Excellence and how listeners can get in touch.
Closing Remarks (00:49:33) Brian thanks Wayne, wraps up the episode, and encourages listeners to tune in next week.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Preparing for November's Marketing [E172]

Wed, 01 Oct 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Caroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros' COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media content. This one’s tailor-made for shop owners who want to show up with purpose online, not just post for the sake of posting.

From meaningful campaigns like honoring veterans and military families to fun engagement ideas like Dear Santa Letter Week and National Cook for Your Pet Day (yep, that’s a thing), this episode is loaded with content prompts that actually make sense for your brand. You’ll also hear real-world examples of what other shops are doing across the country, plus creative ways to stand out during National Deal Week, Small Business Saturday, and the always-busy Thanksgiving travel season.

If you’ve ever struggled with knowing what to post, when to post it, or how to tie your community involvement into your marketing without sounding cheesy, this episode is the roadmap you didn’t know you needed.

👉 Listen now and start mapping out your November content strategy with purpose, clarity, and confidence. Then go share your wins in the Auto Repair Marketing Mastermind Facebook group. We want to see how you’re showing up in your shop and your community.

Lagniappe (Books, Links, Other Podcasts, etc)

Join The Auto Repair Marketing Mastermind Group on Facebook

Show Notes with Timestamps

Introduction and Episode Context (00:00:10) Overview of the episode’s focus: November social media topics for auto repair shops, planning ahead, and guest introduction.
Sponsorship Message (00:00:45) Shop Boss sponsorship message and features highlighted.
November Social Media Planning Overview (00:01:05) Host and guest discuss the importance of planning November content and general holiday season context.
Military Family Month & Family Stories Month (00:02:03) Ideas for honoring military families and sharing veteran or military-related stories from staff.
National Gratitude Month & Thanksgiving Tie-ins (00:03:19) Using gratitude as a theme, interviewing staff/customers, and connecting with National Hunger and Homelessness Awareness Week.
Thanksgiving Food Drives & Community Giving (00:04:30) Ideas for food drives, Thanksgiving meal baskets, and promoting early participation.
Dear Santa Letter Week (00:05:23) Engaging kids in the shop with Santa letters and sharing holiday spirit.
National Deal Week & Holiday Promotions (00:07:23) Promoting pre-trip inspection packages and holiday travel safety during National Deal Week and Black Friday.
Holiday Travel Safety & Community Partnerships (00:08:29) Promoting safe travel, designated driver options, and partnering with local law enforcement.
National Stress Awareness Day (00:09:22) Highlighting how your shop reduces customer stress, especially during busy holiday periods.
Sponsorship & App Promotion (00:10:45) Shop Boss and App Fueled sponsorship messages and features.
American Football Day (00:12:43) Engaging with local football culture, team spirit, and staff participation.
Veterans Day & Community Events (00:13:36) Honoring veterans with special events, services, and community engagement.
Winterization & Car Safety Days (00:14:34) Promoting winter car care, tire changeovers, and educating customers on cold weather impacts.
Small Business Saturday (00:16:36) Promoting your shop and other local businesses, collaborative content, and community support.
Thanksgiving & Fun November Days (00:18:25) Creative ideas for Thanksgiving, quirky national days, and team-building activities.
Entrepreneurs Day & Shop Storytelling (00:19:14) Sharing your shop’s origin story and connecting with followers through authentic storytelling.
US Marine Corps Birthday (00:21:05) Recognizing the Marine Corps birthday, especially in military communities.
Campaign Ideas Recap & Closing (00:21:57) Recap of campaign ideas: gratitude, veterans, winter safety, road trip tips, and customer appreciation.
Outro and Next Episode Teaser (00:22:56) Thanking listeners, promoting the network, and previewing the next episode.

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Betty Otero, Gregg Smith Automotive

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Backpacks, Car Shows, and Big Hearts: Marketing That Matters [E171]

Wed, 24 Sep 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Wondering how one community-focused idea can transform your shop’s reputation, rally an entire town, and even get the mayor’s attention?

Kim Walker connects with Betty Otero of Greg Smith Automotive in Belleview, Florida, a powerhouse shop owner who took a simple idea, a school backpack drive, and turned it into a ripple effect of community involvement, business partnerships, and real local impact.

Betty didn’t just donate school supplies. She created momentum. What started with 100 backpacks became nearly 400, all filled through the power of connection, heart, and a whole lot of hustle. From coordinating with schools and local businesses to organizing a Founders Day car show that brought in 91 show cars and raised money for United Way, Betty shares the real-world “how” behind marketing through community service.

She opens up about the fear of starting small, the magic of asking for help, and how sharing your efforts the right way without bragging can lead to more business, a stronger team culture, and deeper community ties.

This episode is pure gold for any shop owner who wants to stand out in their town, do something that matters, and build a brand that’s trusted beyond the bays.

Ready to turn your community involvement into real impact (and real marketing)?

Hit play and hear how Betty Otero did it, then start building a shop that your town talks about for all the right reasons.

Lagniappe (Books, Links, Other Podcasts, etc)

Show Notes with Timestamps

Introduction and Sponsor Messages (00:00:01) Podcast and sponsors introduced; host welcomes guest Betty Otero from Greg Smith Automotive.
Betty’s Background and Meeting the Host (00:02:23) Betty shares how she met the host and their ongoing connection through industry events.
Inspiration for Community Outreach (00:03:25) Betty discusses the motivation behind starting the backpack drive and her commitment to community involvement.
Organizing and Growing the Backpack Drive (00:04:09) Details on how Betty organized the backpack drive, involved the community, and expanded the initiative.
School Needs and Community Impact (00:07:08) Betty describes the needs of local schools, the impact of donations, and the growth of community support.
Making the Backpack Drive a Community Event (00:09:17) How the backpack drive became a larger community event, including volunteer involvement and local business support.
Personal Motivation and “Why” (00:10:15) Betty reflects on her personal reasons for community work and the fulfillment it brings.
School Uniforms and Supply Lists (00:11:15) Discussion about school uniforms, supply lists, and the challenges families face.
Planning and Lessons Learned (00:13:15) Betty shares planning tips, lessons learned, and improvements made from the first to the second year of the drive.
Organizing Supplies and Volunteer Coordination (00:14:16) How Betty improved organization and logistics for efficient distribution and volunteer management.
Sponsor Messages (00:15:55) Additional sponsor messages for Shop Boss and App Fueled.
Public Relations and Press Releases (00:17:57) Betty explains the importance of press releases and how PR amplified the impact of her efforts.
Business Partnerships and Community Recognition (00:21:37) How local businesses, like Papa John’s and a chiropractor, got involved and the resulting community recognition.
Building Momentum and Encouraging Others (00:24:16) The growing impact of Betty’s efforts and advice to start small and build from there.
Founders Day Car Show Organization (00:25:04) Betty describes organizing a car show for Founders Day, including logistics, partnerships, and fundraising.
Car Show Results and Lessons (00:29:07) Outcomes of the car show, feedback collection, and plans for future improvements.
Team Culture and Employee Engagement (00:33:13) How community involvement has shaped company culture and inspired team participation.
Recruiting and Attracting Talent (00:37:14) Betty shares how her shop’s reputation for community involvement attracts quality employees.
Upcoming Projects and Partnerships (00:38:26) Plans for future partnerships, supporting school pantries, and organizing more community events.
Advice for Getting Started with Outreach (00:41:10) Betty’s encouragement and practical advice for shop owners wanting to start community initiatives.
Closing Remarks and Contact Information (00:42:49) Host wraps up, shares group info, upcoming events, and Betty provides her contact details.

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

What Makes A Great Auto Repair Shop Website?

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Why Long Content Matters for SEO and AI Suggestions [E170]

Wed, 17 Sep 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking: Why does content need to be so long?

They dig into how longer-form content is outperforming the old 500-word blog strategy, what Google and AI tools are favoring now, and why those extra words aren’t fluff; they’re fuel for better visibility, stronger trust signals, and showing up everywhere your potential customers are searching.

You’ll also hear what’s changed in how blogs are built today, including things like TLDRs, FAQs, and comparison tables that hit both human readers and search engines alike. Whether you're skeptical or already sold on content marketing, this episode will help you see how deeper content connects directly to real-world results in your business.

Lagniappe (Books, Links, Other Podcasts, etc)

ChatGPT

Claude

Grok

Your Google Business Profile + Mastering Local SEO

Show Notes with Timestamps

Introduction and Sponsor Messages (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor acknowledgments.
Why Google Prefers Long-Form Content (00:01:43) Discussion on Google's preference for authoritative, relevant, and expert-driven long-form content.
Defining Content Lengths and Pillar Pages (00:02:44) Explains short vs. long-form content, ideal word counts, and the role of pillar pages.
Performance of Pillar Pages and Blog Posts (00:03:30) Comparison of pillar page performance versus newer, more targeted blog posts.
Benefits of Long-Form Content for SEO (00:05:15) How long-form content allows for keyword variation, FAQs, summaries, and better user engagement.
Google’s Search Intent and Authority (00:07:02) Google’s goal to provide the best, most complete answers and how detailed content supports this.
Addressing Client Concerns About Content Length (00:08:48) Responding to clients who feel content is too long and explaining user intent.
Content for Humans vs. Search Engines (00:10:23) Clarifies that content is written for humans but optimized for search engines and AI understanding.
AI’s Role in Content Discovery (00:12:40) How AI tools like ChatGPT use long-form content to recommend shops and answer user queries.
Sponsor Messages (00:13:29) Mid-episode sponsor advertisements for Shop Boss and App Fueled.
Personal Experience with AI Search (00:15:41) Brian shares how AI learns user preferences and recommends local shops based on detailed prompts.
Summaries and TLDR in Content (00:18:23) Use of summaries and TLDR sections to quickly answer user questions and improve search visibility.
Comparison Tables in Content (00:20:26) Adding comparison tables to break up content, aid skimmers, and establish authority.
Structured Data and Schema Markup (00:21:27) Importance of schema data for search engines and AI to understand website information.
Explaining Schema Data to Listeners (00:22:28) Simple explanation of schema data and its evolution for business websites.
AI and Structured Data Preferences (00:25:45) Discussion on why AI and search engines favor structured, organized data.
Impact of Summaries and FAQs on AI Search (00:27:12) How summaries, FAQs, and tables help clients appear in AI overviews and search results.
Evolution of Blog Content Structure (00:29:55) Transition from short blogs to comprehensive articles with summaries, tables, FAQs, and schema.
Search Everywhere Optimization (00:31:51) Shift from traditional SEO to “search everywhere optimization” for broader online visibility.
Client Success Stories with AI Search (00:32:29) Examples of clients benefiting from AI referencing their website content in responses.
Adoption of AI in Search and Click Search Discussion (00:33:45) Trends in AI replacing traditional search and the impact on website traffic and leads.
Quality Over Quantity in Website Traffic (00:37:19) Emphasizing the importance of qualified leads over sheer website traffic numbers.
Conclusion and Collaboration Importance (00:37:37) Encouragement to collaborate with marketing teams and adapt to evolving SEO and AI trends.
Final Sponsor Message and Outro (00:40:39) Closing sponsor thanks, network promotion, and sign-off.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Google Local Services Ads

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Scaling Your Marketing As You Scale Your Shop [E169]

Wed, 10 Sep 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Ryan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.

Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they’ve created a brand that feels more like a high-end speakeasy than a typical auto shop.

This episode is packed with takeaways for shop owners who want to scale without the fluff. It’s about being intentional, building relationships, and letting marketing fuel real growth.

Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.
Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.
Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.
Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.
Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.
Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.
Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.
Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.
Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.
Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.
Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.
Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.
Optimizing and Adapting LSA Campaigns (00:18:29) Describes the learning curve and adjustments needed to maximize LSA effectiveness.
Importance of Phone Skills and Customer Service (00:20:02) Emphasizes the role of strong phone skills and customer care in converting leads.
Advice for New Shop Owners on Marketing (00:21:47) Recommends launching a website early and investing in top-tier marketing services.
AI, Online Presence, and Future Trends (00:22:04) Mentions being found on Reddit, the rise of AI, and its impact on business visibility.
Future Plans for Pleasant Automotive (00:23:24) Plans to expand with more small, relationship-focused locations, maintaining a "speakeasy" feel.
Closing Remarks and Anecdotes (00:24:52) Host and guests share personal stories, thank listeners, and wrap up the episode.

Lagniappe (Books, Links, Other Podcasts, etc)

Pleasant Automotive

Auto Shop Owners Group (ASOG)

SCORE Mentorship

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

October Social Media Content Topics

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Preparing for October's Marketing [E168]

Wed, 03 Sep 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Ready or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.

They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media content that still reflects your shop’s professionalism.

Whether it’s encouraging community involvement, sharing behind-the-scenes shop moments, or reminding customers about safety during school and holiday season travel, this episode is full of ideas that help your shop stay visible, build trust, and keep the bays full as the season shifts.

Perfect for shop owners looking to market with intention and stand out in their local communities.

Lagniappe (Books, Links, Other Podcasts, etc)

Join The Auto Repair Marketing Mastermind Group on Facebook

Show Notes with Timestamps

Introduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor messages.
October Marketing Planning Overview (00:00:56) Discussion about the importance of planning October marketing strategies in advance.
General Shop Topics & Breast Cancer Awareness (00:02:10) Covering general shop topics, "Brakes for Breasts" campaign, and Breast Cancer Awareness Month.
Trunk or Treat & Community Events (00:02:36) Ideas for hosting Trunk or Treat and other community events at the shop.
Winterization, Tires, and Preventative Maintenance (00:02:58) Promoting winterization services, tire changes, and preventative maintenance for colder weather.
Educating Customers on Fall Car Care (00:04:01) Tips for educating customers about tire pressure, coolant, and battery checks as weather cools.
October National Months & Food Themes (00:05:10) Overview of October’s national months, especially food-related themes like National Pizza Month.
National Women's Small Business Month (00:05:49) Highlighting and promoting women-owned auto repair shops.
Squirrel Awareness Month & Automotive Tie-ins (00:06:08) Fun discussion on Squirrel Awareness Month and how it relates to brakes, tires, and rodent damage.
Other October National Months (00:07:27) Mention of additional food and transportation safety months, and creative ways to tie them into shop marketing.
National Go on a Field Trip Month (00:08:03) Encouraging partnerships with schools for field trips to the shop, including virtual options.
October National Weeks: Safety Themes (00:08:55) National Teen Driver Safety Week and School Bus Safety Week, with tips for educating customers.
October National Days: Green City, Name Your Car, and More (00:09:51) Ideas for celebrating National Green City Day, National Name Your Car Day, and other unique days.
Engagement Ideas: Naming Cars & Social Media (00:12:50) Encouraging customer engagement by sharing car names and stories on social media.
Fun and Unique October Days (00:14:12) Discussion of National Fire Pup Day, International Off-Road Day, Kick Butt Day, Motorcycle Ride Day, and more.
National Gumbo Day & Regional Food Debates (00:15:08) Playful debate about National Gumbo Day and regional food preferences.
Be Bold and Be Free Day & Tire Safety Content (00:16:37) Creative content ideas for Be Bold and Be Free Day, including trending tire safety videos.
National No Beard Day & No Shave November (00:17:01) Ideas for shop participation in National No Beard Day and prepping for No Shave November.
National Make a Dog's Day & Shop Pets (00:17:21) Ways to celebrate shop dogs and create fun pet-related content.
Support Your Local Chamber & Get to Know Your Customers (00:17:57) Promoting involvement with local business groups and customer engagement days.
National Make a Difference Day & Food Bank Week (00:18:29) Highlighting community service, car giveaways, and National Food Bank Week.
Candy Corn Day, Halloween, and Divisive Treats (00:19:19) Discussing National Candy Corn Day, Halloween, and other divisive seasonal treats.
October Conferences & Shop Training (00:20:03) Promoting shop participation in industry conferences and sharing training achievements.
Holiday Planning and Announcements (00:22:37) Encouraging early promotion of holiday events, shop closures, and community drives.
Seasonal Promotions & Fun Fall Ideas (00:25:19) Ideas for spooky savings, road trip tips, pumpkin carving contests, and seasonal coffee promotions.
Wrap-Up and Closing Remarks (00:28:08) Summary, upcoming episodes, and closing thoughts from the hosts.

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

SMP vs Fractional CMO vs Coach - What Does Each Do? [E167]

Wed, 27 Aug 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

In this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.

They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who’s really driving the results.

From strategy gaps to operational blind spots, this episode is a masterclass in understanding who’s responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.

If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you’ll want to hit play, take notes, and maybe even send this one to your leadership team.

Show Notes with Timestamps

Introduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.
Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.
Episode Format and Sponsor Messages (00:03:31): Describes the episode’s unique format, honesty in discussion, and includes sponsor messages.
Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.
Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.
Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.
Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.
Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.
Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.
Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.
Ongoing Agency-Shop Owner Relationship (00:12:04): Importance of proactive communication and evolving strategies between agencies and shop owners.
Responsibility for Results: The "Finger Pointing" Problem (00:13:08): Addresses confusion when multiple providers are involved and how to identify who is responsible for issues.
Case Example: Adjusting Marketing Services (00:13:43): Shares a real-world example of shifting marketing tactics based on client needs and results.
Shop Owner Time Investment (00:14:19): Discusses the time commitment required from shop owners for effective marketing collaboration.
Shop Owner Involvement and Results (00:14:34): Highlights that more involved shop owners see better marketing outcomes.
Trust and Choosing Who to Believe (00:16:57): Advice on how shop owners should decide whom to trust when providers disagree.
Variability in Provider Experience (00:19:27): Notes that experiences can vary greatly depending on the specific people involved at each company.
Sponsor Messages (00:20:37): Additional sponsor advertisements and product features.
Who is a Good Fit for a Fractional CMO? (00:22:16): Describes shop owner profiles that benefit from a fractional CMO versus those who do not.
Hands-Off vs. Growth-Oriented Owners (00:23:40): Contrasts shop owners who want to be hands-off with those growing multi-location businesses.
CMO as Visionary and Liaison (00:24:40): Explains the CMO’s role in understanding and representing the shop owner’s vision.
Do You Need a CMO if You Have a Marketing Company? (00:25:56): Directly addresses whether a CMO is necessary when working with a marketing agency.
Strategic Depth: Agency vs. CMO (00:27:08): Compares the level of strategy provided by agencies and what a CMO should add.
Full-Stack Marketer Myth & CMO Scope (00:28:09): Discusses the unrealistic expectation of a single person handling all marketing functions.
Firing a CMO: Independence of Services (00:30:26): Clarifies that marketing services can continue independently if a shop owner stops working with a CMO.
Agency Strategy Scope (00:31:11): Defines the limits of agency strategy—focused on digital services, not all marketing types.
When a Fractional CMO Adds Value (00:31:38): Identifies scenarios where a CMO is valuable, especially for traditional and community marketing.
Coach’s Role in Community Involvement (00:32:05): Coaches can advise on community involvement, but not detailed marketing strategy.
Identifying the Owner of a Problem (00:33:07): Provides examples of who is responsible for solving specific shop problems.
Problem-Solving Chain: Coach, CMO, Agency (00:34:11): Describes the escalation path for addressing marketing and operational issues.
Connecting the Dots, Not Finger Pointing (00:35:52): Emphasizes collaborative problem-solving among providers to keep the shop busy.
Agency as Strategic Partner (00:36:58): Explains how Shop Marketing Pros often act as a strategic partner, not just a vendor.
Vendor vs. Partner Mindset (00:38:49): Defines the difference between vendors and partners in the context of marketing support.
Advising Against Self-Interest (00:39:41): True partners are willing to recommend stopping services that aren’t working, even at their own expense.
Coaching Companies: What They Do (00:41:02): Details the core functions of coaching companies, especially for new shop owners.
Coaching for Business Fundamentals (00:42:18): Coaches teach business basics, financials, pricing, and team skills.
Coaching for Technicians-Turned-Owners (00:43:27): Coaches help technicians transition into successful business owners.
Which Provider to Hire First? (00:43:53): Guidance on prioritizing hiring a coach, marketing agency, or CMO based on business stage.
Early Stage Marketing Essentials (00:45:29): Outlines basic marketing needs for new shops and when to consider hiring a CMO.
Cost-to-Value of a Marketing Team (00:48:09): Discusses the value of having a full marketing team and staying current with trends.
CSM Role Clarified (00:49:04): Defines the Client Success Manager (CSM) role within the marketing team.

Closing Remarks and Feedback Request (00:49:24): Wraps up the episode, requests listener feedback, and promotes other network podcasts.

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Join The Auto Repair Marketing Mastermind Group on Facebook

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The ROI of Kindness: How Giving Creates Growth in Your Business [E166]

Wed, 20 Aug 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

In this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida.

Christina shares the behind-the-scenes story of their now-annual teacher giveaway, an initiative born from local Amazon wish lists that quickly grew into a high-impact, community-shaping campaign.

You'll hear how a $500 donation turned into $1,500, the emotional stories behind the nominations, and how this one simple idea rallied their team, elevated their brand, and aligned perfectly with their EOS-driven vision.

This isn’t just another feel-good story. It’s a blueprint for what can happen when shops get intentional about giving back. From internal morale to external reputation, Christina explains how generosity fuels growth and how you can take this idea and make it your own.

Ready to inspire your team, connect with your community, and build a brand people can’t stop talking about? Hit play and take notes.

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.harrellandbeverly.com/
https://www.harrellandbeverly.com/our-history
https://www.harrellandbeverly.com/teachers
Christina's blog about her cancer: https://www.livingrarely.com/

Show Notes with Timestamps

Introduction (00:00:01) Brief intro to the Aftermarket Radio Network and the podcast.
Host Welcome & Updates (00:00:10) Host welcomes listeners, gives personal updates, and introduces guest Christina Beverly.
Sponsor Message 1 (00:00:57) Shop Boss sponsor message about shop management software.
Guest Introduction & Conference Talk (00:01:17) Host and Christina discuss previous episodes, upcoming conferences, and Christina’s involvement with Flaca.
Travel & Podcasting Life (00:04:02) Host shares about frequent travel for work and its challenges.
Classroom Giveaway Origins (00:04:44) Christina explains how the classroom giveaway started, inspired by teachers’ Amazon wish lists and local needs.
First Year of the Giveaway (00:05:22) Details about the first year’s small-scale giveaway and unexpected national reach.
Scaling Up the Giveaway (00:09:19) This year’s expanded giveaway: $1,000 grand prize, $500 runner-up, and 271 nominations.
Metrics & Website Impact (00:10:41) Discussion of increased website traffic and engagement during the giveaway.
Last Year’s Impact & Teacher Reactions (00:12:02) Reflections on last year’s recipients and their gratitude, even from out-of-state teachers.
Announcing Winners & Selection Process (00:12:41) How winners were chosen, the addition of a runner-up prize, and the team’s involvement in selection.
Winner Stories & Reactions (00:14:48) Stories about the winners, including a first-year trades teacher and their reactions to winning.
Sponsor Message 2 (00:18:00) Shop Boss and App Fueled sponsor messages.
Core Values & Business Why (00:19:58) Host and Christina discuss EOS, core values, and how generosity fits into their business mission.
Community Reputation & Industry Image (00:22:45) How community involvement supports reputation and counters negative industry stereotypes.
Industry Initiatives & Good Stories (00:24:24) Mention of Promoting’s scholarship video initiative and the importance of positive industry stories.
Narrowing Down Nominations (00:25:49) How the team reduced 271 nominations to six finalists, with emotional impact on staff.
Planning for Next Year (00:27:41) Lessons learned, plans to start earlier, and involving more vendors for future giveaways.
Team & Community Impact (00:29:40) Positive effects on team morale, community feedback, and the importance of acknowledgment.
Budgeting & Advice for Other Shops (00:31:34) Advice for shop owners on starting small with charitable initiatives.
Event Marketing & Growth (00:32:16) Encouragement to start small with events and grow over time.
Next Year’s Improvements (00:32:48) Plans to start planning earlier, reach out to vendors, and coordinate with school schedules.
ROI Beyond Appointments (00:33:53) Discussion of broader ROI: website traffic, social media growth, email signups, and brand awareness.
Shop Legacy & Family History (00:38:20) Overview of Harrell and Beverly’s four-generation family business history.
Family Roles in the Business (00:39:42) Description of family members’ roles and past involvement in the shop.
Personal Cancer Journey (00:40:32) Christina shares her rare cancer story, lessons of hope, and advice for those facing hardship.
Event Promotion & Podcast Close (00:45:13) Promotion for the “Plan with the Pros” event and closing remarks for the podcast episode.

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Join The Auto Repair Marketing Mastermind Group on Facebook

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Mental Fitness in Shop Crisis with Leisa Ann and Rachel Spencer [E165]

Wed, 13 Aug 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Let’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit.

In this episode, Kim goes deep with Rachel Spencer, co-owner of Spencer’s Auto Repair, and Leisa Ann from KeepMePostedToday.com, to talk about something we don’t talk about enough: mental fitness. From road construction disasters to walking across the country (literally), these two women share what it takes to keep your head in the game when life throws punch after punch.

Rachel opens up about the emotional toll of a car accident, staffing struggles, leadership pressure, and how practicing “the pause” helped her reset. Leisa shares powerful lessons from her 3,000-mile walk to raise mental health awareness, like how to reset your energy, build an emotional bank, and stop carrying other people’s baggage.

This episode is raw, practical, and filled with the kind of real-life advice you won’t get in a book. Whether you’re burned out, overwhelmed, or just need a reminder that you’re not alone, this conversation is the reset button you didn’t know you needed.

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

How To Get In Touch With the Guest

Leisa Ann

KeepMePostedToday

Rachel Spencer

Spencer’s Auto Care

Lagniappe (Books, Links, Other Podcasts, etc)

Plan With The Pros

Show Notes with Timestamps

Introduction and Sponsor Acknowledgments (00:00:01) Kim introduces the podcast, guests, and topic of mental fitness; sponsor messages are shared.
Guest Introductions and Background Stories (00:01:30) Kim introduces Rachel Spencer and Lisa Ann, sharing how she met each and their backgrounds.
The Road Construction Crisis: Kim’s Story (00:06:55) Kim recounts her and Brian’s experience with a devastating road construction project and its impact on their business and mental health.
Rachel’s Road Construction Experience (00:09:46) Rachel describes her shop’s recent road construction challenges, a car accident, and the resulting stress on her and her team.
The Power of Practicing the Pause (00:11:05) Rachel discusses learning to slow down, practice gratitude, and the importance of pausing during stressful times.
Sponsor Messages (00:15:07) Additional sponsor messages about shop management software and customer loyalty apps.
Lisa Ann’s Cross-Country Walk and Mental Fitness (00:17:08) Lisa shares her journey walking across the country to raise awareness for mental fitness and practical self-care strategies.
Making Emotional Deposits and Building Support Networks (00:22:08) Discussion on the importance of emotional support, surrounding yourself with positive people, and seeking help when in doubt.
The Value of Community and Coaching Groups (00:23:42) Kim and Rachel emphasize not facing struggles alone, the value of industry groups, coaching, and personal connections.
Physical Movement and Mental Fitness (00:28:41) The hosts and guests discuss the role of physical activity, personal routines, and self-care in maintaining mental fitness.
Personal Routines for Mental Health (00:33:35) Kim, Rachel, and Lisa share their daily routines and strategies for finding peace, including massages, early mornings, and music.
Men’s Mental Health and Building Friendships (00:37:33) The conversation shifts to men’s mental health, the importance of intentional friendships, and differences in coping styles.
Social Media and Comparison Traps (00:41:49) Rachel and Lisa discuss the negative impact of social media on mental health and the importance of focusing on your own journey.
Maintaining Mental Fitness Through Crisis (00:44:14) The group summarizes key takeaways for maintaining mental fitness during business crises and the importance of sharing struggles.
Closing Remarks and Event Promotion (00:46:33) Kim and guests share contact info, encourage reviews, and promote the upcoming “Plan with the Pros” workshop.
Podcast Outro (00:49:04) Standard outro with information on where to find the podcast and connect with the hosts.

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

News Coverage of Vehicle Giveaway

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Car Giveaways and Community Involvement with Chris Luoma [E164]

Wed, 06 Aug 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

When it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing, Michigan, to talk about what it looks like to give back with heart.

From car giveaways to Toys for Tots, Chris shares how giving back has become more than just a marketing tactic; it’s part of his shop’s DNA. We talk about the humble beginnings of this family-run business, what inspired their vehicle donation program, and how they’ve given away five cars (and counting) to people who truly needed a hand up.

Chris walks us through the process of acquiring and fixing the vehicles, how they choose recipients, what the response has been like, and how it’s created a stronger bond between his shop and the community. You’ll also hear how local news coverage, Facebook engagement, and a little creativity have helped grow their reach, without needing a huge marketing budget.

This episode isn’t just about cars. It’s about impact. It’s about showing up for your town, doing something that matters, and watching how it all comes back to you in ways you can’t always track but can always feel

This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box.

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.

How To Get In Touch With the Guest

Chris Luoma

Jerry’s Automotive

Lagniappe (Books, Links, Other Podcasts, etc)

Show Notes with Timestamps

Introduction and Guest Welcome (00:00:10) Brian introduces Chris Loma, outlines the episode’s focus on community involvement and vehicle giveaways.
Shop History and Legacy (00:02:26) Chris shares Jeffries Automotive’s 55+ year history, family ownership, and shop evolution.
Long-Term Staff and Team (00:03:59) Discussion about long-term employees, technician shortage, and the value of a strong team.
Origins of Community Involvement (00:04:41) Chris explains how giving back became a core value, inspired by his grandfather’s philosophy.
Charitable Activities Overview (00:05:30) Overview of shop’s charitable work: Toys for Tots, veterans, VFW, and car giveaways.
Shop Decor and Local Identity (00:06:01) Conversation about the shop’s old trucks, their use in community events, and as shop decor.
Choosing Causes to Support (00:07:02) Chris discusses how they select which causes to support and the challenges of choosing recipients.
Other Community Involvement (00:08:03) Support for local VFW, Little League, high school sports, churches, and plans for more involvement.
ROI and Motivation for Giving Back (00:09:24) Brian and Chris discuss the intangible returns of community involvement versus trackable ROI.
Sponsor Messages (00:11:46) Mid-episode sponsor advertisements for Shop Boss and App Fueled.
Vehicle Giveaway Program Details (00:13:17) Chris details the car giveaway program: how it started, how cars are sourced, and the process.
Lessons Learned from Giveaways (00:15:25) Stories about specific vehicles given away, repairs needed, and lessons learned from the process.
Team Involvement and Effort (00:16:11) How the whole shop team contributes time and effort to the vehicle giveaway.
Advice for Other Shop Owners (00:16:44) Tips for other shop owners considering a giveaway: vehicle selection, budgeting, and patience.
Giveaway Selection Process (00:17:56) How recipients are chosen, use of social media, essay submissions, and the impact of video promotion.
Media Coverage and Publicity (00:19:53) Local news coverage of the giveaways and its effect on shop visibility and SEO.
Targeting Specific Groups (00:20:40) Occasionally focusing giveaways on specific groups like veterans, with plans for first responders.
Selection and Team Involvement Improvements (00:21:31) Current process for choosing winners and plans to involve more staff in decision-making.
Promoting the Giveaway and Winners (00:22:26) How the shop documents and shares the giveaway, balancing publicity with humility.
Community Recognition and Impact (00:23:30) Growing reputation for giveaways, increased inquiries, and evolving community impact.
Advice for Getting Started (00:24:04) Chris’s advice for shops starting community involvement, suggesting Toys for Tots as an entry point.
Creative Community Giving Ideas (00:25:16) Other ideas for giving back: school supplies, sports equipment, and finding your own passion project.
Emotional Impact of Giving (00:26:07) Chris reflects on the lasting emotional rewards of helping others through these programs.
Closing and Future Topics (00:26:16) Brian thanks Chris, hints at future episodes on video marketing, and closes the show.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Preparing for September’s Marketing [E163]

Wed, 30 Jul 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

You know that feeling when summer’s barely over, kids are back in school, and suddenly you’re staring down September, wondering what the heck to post on social media? Yeah, that’s where this episode comes in. Brian is back with Caroline Legrand for their monthly marketing prep session, your go-to podcast for staying ahead with smart, simple ideas that actually matter.

They’re covering everything from prepping your fall events, tying in national awareness months (like National Preparedness Month), and even having some fun with off-the-wall days like “Talk Like a Pirate Day” and “Bald is Beautiful.” But it’s not just fluff, this episode is packed with real ways to build trust, showcase your shop’s personality, and create content that positions your brand as the go-to in your community.

Whether it’s using DVI photos the right way, setting up educational posts, or just being more intentional with your calendar, this episode is all about showing up prepared before your slow season hits.

This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box.

Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

Preparing for August’s Marketing

Join The Auto Repair Marketing Mastermind Group on Facebook

Show Notes with Timestamps

Introduction and Sponsor Acknowledgement (00:00:10): Brian introduces the episode, guest Caroline, and thanks the sponsor. Sets up the September marketing theme.
Overview of September Marketing and Industry Events (00:01:09): Discussion about September being packed with causes and events, and how shops can leverage industry events and conferences.
Smoothing Out Workload for the Holidays (00:03:59): Advice on scheduling regular clients during slower holiday months to balance shop workload.
Monthly Themes: Save Your Photos & National Preparedness Month (00:05:44): Encouragement to take and use shop photos, and tie in National Preparedness Month with vehicle safety and maintenance.
Preparedness Content and Giveaways (00:07:20): Ideas for preparedness videos, EDC (Everyday Carry) for vehicles, and preparedness kit giveaways.
Community Sponsorships: Little League & Baby Safety (00:11:23): Promoting shop involvement in Little League sponsorships and baby safety events, including car seat checks.
Read a New Book Month (00:13:20): Encouraging team reading and sharing book recommendations as part of shop culture.
Weekly Themes: Child Passenger Safety & Compassionate Leadership (00:13:37): Highlighting Child Passenger Safety Week and Compassionate Leadership Week, and their relevance to shop training and culture.
Other September Weeks: Fall Foliage, Security Officer, Truck Driver Appreciation (00:15:30): Ideas for pre-trip checks, security officer discounts, and truck driver/fleet customer appreciation.
Fun September Days: Beards, Bacon, Labor Day, Pizza, Beer (00:18:09): Creative content ideas for World Beard Day, International Bacon Day, Labor Day, Cheese Pizza Day, and Beer Lovers Day.
Boss and Employee Exchange Day (00:19:42): Suggestions for role-swapping or fun team activities to celebrate Boss and Employee Exchange Day.
Patriot Day and National Day of Service (00:21:16): Ways to honor September 11th with acts of service and patriotism.
Bald is Beautiful & Redhead Day (00:22:12): Fun social media trends involving bald or redheaded team members, tying in tire safety.
National Tattoo Story Day & Tradesman Day (00:23:26): Encouraging sharing of tattoo stories and celebrating skilled trades in the shop.
Talk Like a Pirate Day (00:24:12): Challenge to answer phones like a pirate and share on social media for engagement.
National Tune Up Day & Go With Your Gut Day (00:25:11): Ideas for tune-up promotions and diagnostic guessing games for Go With Your Gut Day.
One Hit Wonder Day & Ask a Stupid Question Day (00:26:03): Engagement ideas around favorite one-hit wonders and inviting customer questions.
Good Neighbor Day (00:26:43): Shouting out neighboring businesses and community partners.
International Podcast Day (00:27:12): Promoting the podcast and sharing favorite podcasts among the team.
General September/Fall Topics: Back to School, Football, Fairs (00:27:47): Suggestions for fall maintenance, back-to-school, football season, and local fairs/festivals marketing.
Conclusion and Resources (00:30:49): Encouragement to keep posting, check national day calendars, and listen to more episodes.

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Write a Children's Book with Ben Tilson [E162]

Wed, 23 Jul 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

Ever meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson.

Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester, Minnesota. He’s not just growing a solid shop, he’s writing children’s books to spark curiosity and pride in the next generation of technicians. And no, it’s not a gimmick. These books are rooted in Ben’s journey with dyslexia and a passion for storytelling that’s reshaping how kids and their parents see the auto repair world.

We dive into the making of Technician Colton’s 10 Steps to an Oil Change and Olivia’s ABCs to a Car, how these books are being shared with local libraries, schools, and families, and how they’re quietly laying the foundation for future techs. His mission is clear: show kids that trades matter, that working with your hands is something to be proud of, and that this industry is filled with real opportunity.

But the episode goes way beyond books. We talk about Ben’s creative, grassroots marketing strategies, hosting community events, shop tours, dance parties, Santa in a sleigh, and more. These aren’t big-budget campaigns. They’re smart, authentic ways to build trust, brand loyalty, and lasting community ties.

This one’s not just inspiring, it’s a reminder that when you lean into who you are and lead with heart, you don’t just grow your shop. You build a legacy.

This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box.

Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.com

How To Get In Touch With The Guest

Ben Tilson, Tilson’s Auto Care

Tilson’s Auto Care Facebook

Lagniappe (Books, Links, Other Podcasts, etc)

Technician Colton’s 10 Steps to an Oil Change

Olivia’s ABCs to a Car

Get The Ultimate Guide to Auto Repair Shop Marketing

Plan With The Pros

Show Notes with Timestamps

Introduction and Sponsor Acknowledgment (00:00:01) Kim introduces the episode, mentions scheduling Ben, and thanks the podcast sponsors.
Meet Ben Tilson & Tilson Auto Repair Background (00:00:55) Kim introduces Ben, discusses how she met him, and asks about the history and ownership of Tilson Auto Repair.
Family Dynamics and Business Growth (00:02:20) Ben shares about second-generation ownership, working with his brother, and the shop’s growth through four locations.
Sibling Partnership and Roles (00:04:14) Ben explains how he and his brother divide responsibilities and maintain a strong sibling relationship outside work.
Other Siblings and Ben’s Path to the Business (00:06:06) Ben talks about his sisters, his college experience, and how he and his brother proved themselves to their father.
Father’s Retirement and Santa Tradition (00:07:46) Ben describes his father’s retirement, annual Santa appearance, and maintaining family connections to the business.
Children’s Book Inspiration and Process (00:08:44) Kim introduces Ben’s children’s book; Ben explains his inspiration, dyslexia, and the lack of trade books for kids.
Book Series and Family Themes (00:11:43) Ben discusses naming books after family members, plans for a series, and making education accessible.
Book Content and Shop Representation (00:15:23) Ben details how the book mirrors the real shop, the illustration process, and working with his illustrator.
Sponsor Messages (00:16:35) Sponsor messages for Shop Boss and App Fueled.
Finding an Illustrator and Self-Publishing (00:18:36) Ben shares how he found his illustrator and his experience with self-publishing through DigiPod.
Distribution and Community Response (00:21:28) Ben explains how he distributes the books for free, donates to nonprofits, and uses local mini-libraries.
Plans for School Outreach and Events (00:22:18) Ben discusses plans for school visits, kids’ day events, and using the book to educate families.
Impact on Families and Industry (00:24:28) Kim and Ben talk about the book’s role in connecting with families and inspiring future industry members.
Making the Book More Accessible (00:29:34) Ben acknowledges the need to make the book easier to obtain and shares feedback from the industry.
Community Events and Shop as a Venue (00:33:26) Kim asks about community events; Ben describes Tilson Gives Back, dance parties, and unique shop-hosted events.
Nonprofit Support and Event Innovation (00:34:30) Ben details his involvement with nonprofits, unique fundraising events, and the evolution of Tilson Gives Back.
Santa Photo Op and Guerrilla Marketing (00:37:18) Ben explains the Santa photo op, creative marketing, and building trust through unique community engagement.
Advice for Shops on Community Marketing (00:39:48) Ben shares advice for other shops about investing time in community marketing versus traditional advertising.
Shop Tours and Customer Education (00:41:04) Ben emphasizes the value of shop tours, educating customers, and showcasing the complexity of modern auto repair.
Trades, Education, and Personal Story (00:42:51) Ben discusses the importance of trades, his struggles with dyslexia and standardized tests, and encouraging kids to pursue their strengths.
Overcoming Perfectionism and Taking Action (00:45:32) Ben encourages listeners to try new ideas despite fear of mistakes or criticism.
Closing Thoughts and Inspiration (00:46:37) Kim thanks Ben, highlights his inspirational story, and wraps up the main interview.
Contact Information and Book Access (00:48:09) Ben shares how listeners can connect with him and request a book.
Podcast Outro and Upcoming Event Promo (00:49:51) Kim promotes the podcast, requests reviews, and announces the upcoming Plan with the Pros event.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Building Great Teams with J.R. Portman [E161]

Wed, 16 Jul 2025 00:15:00 -0400

Thanks to our Partners, Shop Boss and AppFueled

We all want great teams, but most shop owners don’t realize that a high-performing team doesn’t start with talent; it starts with culture. In this episode, I sit down with my right-hand man, J.R. Portman, and we unpack the real story behind building and keeping a team that not only performs but thrives.

JR’s been instrumental in shaping the culture here at Shop Marketing Pros, and together we walk through what it takes to build a team from scratch, the brutal cost of hanging on to the wrong people, and how to create an environment where your team steps up even when you’re on vacation.

We’ll get into hiring for character vs. capability, how tools like EOS and DISC can transform your business, what “core values” actually mean in the real world, and the moment when your team starts running the business better than you do.

This isn’t fluff. It’s real talk about what culture is, what happens when you get it wrong, and how it feels when you finally get it right.

This episode is sponsored by Shop Boss, manage and grow your shop with top features like integrated payments from 360 Payments.

Are you ready to convert clients to members? AppFueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

EOS (Entrepreneurial Operating System)

Shop Marketing Pros - Core Values

The Five Dysfunctions of a Team Book

DISC Assessments

Show Notes with Timestamps

Introduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, host, guest, and sponsor messages.
JR’s Role and Team Building Philosophy (00:00:56) JR’s background, importance of team and culture, inevitability of workplace culture.
Hiring for Character vs. Skill (00:02:38) Challenges in hiring, value of character over skill, teachability, and long-term impact.
Personal Stories: Hiring for Character (00:04:34) Examples from Shop Marketing Pros, hiring people with no marketing background, teachability.
Culture Forms with or Without You (00:08:14) Unintentional culture, negative environments, and the need for intentional leadership.
Long Road to Positive Culture (00:09:48) Building culture takes time, sometimes requires hard choices, removing toxic high performers.
Impact of Hiring for Culture (00:10:50) How hiring for culture affects retention, team performance, and broadens hiring pool.
Employee Growth and Retention Stories (00:12:30) Michelle’s journey from assistant to SEO lead, training and internal growth.
Using Assessments in Hiring (00:14:10) DISC, Kolbe, and other assessments to understand and hire for character.
Sponsor Messages (00:15:24) Additional sponsor messages and product features.
Defining Company Culture (00:17:18) What culture really means, how it’s perceived internally and externally.
Culture’s External Impact (00:19:41) How culture affects customer experience and business reputation.
Attracting the Right People: Core Values (00:21:45) Using core values to attract and hire the right team members.
Hiring Based on Core Values (00:23:04) Practical process of hiring and reinforcing core values in the company.
Hire Slow, Fire Fast Philosophy (00:25:28) Importance of removing toxic employees quickly, even if they are high performers.
People Analyzer and Accountability (00:28:24) Using EOS tools like People Analyzer for objective hiring/firing decisions.
Team Buy-In and Transparency (00:30:31) Empowering teams, using EOS tools like IDS and VTO, and sharing business metrics.
Vision Traction Organizer (VTO) and Planning (00:33:26) How VTO helps with business planning, transparency, and team alignment.
Letting Go of Control as a Leader (00:37:06) The leader’s role in culture, learning to trust the team, and gradual delegation.
What a Great Team Looks Looks (00:40:41) Signs of a strong team: owner can step away, business runs smoothly, empowered employees.
Empowering Mistakes and Growth (00:44:10) Allowing team members to make mistakes, fostering growth, and building confidence.
Closing Thoughts and Outro (00:46:01) Final advice on team building, gratitude, and podcast outro.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Collision Vision Podcast by Cole Strandberg

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim

Walker Work with Shop Owners to Take it to the Next Level.

Marketing Auto Body Shops with Daniel Burkholder [E160]

Wed, 09 Jul 2025 00:15:00 -0400

Most shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That’s when the panic hits, and all eyes turn to marketing. But what if your shop’s struggles aren’t about marketing at all?

In this episode, I sit down with Daniel Burkholder from Body Shop Marketing to explore a lesser-known aspect of the collision industry. Daniel’s been in this world since he was a kid, growing up in the family’s body shop, and now he’s on the frontlines helping collision shop owners navigate a changing landscape.

We talk about what a Direct Repair Program (DRP) is, how it affects a shop’s autonomy, and why relying on insurance companies for car count is a dangerous game. You’ll hear how customer behavior is shifting even with DRPs in play and how shops that aren’t actively marketing are gambling with their future.

This episode is loaded with insights about the customer journey in the collision space, the rising importance of Google search, the power of reputation, and why the best time to market is when you don’t need the work. Whether you’re all mechanical or have a toe in the collision side, this is a conversation worth tuning into.

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait, get started today at appfueled.com

How To Get In Touch With the Guest

Daniel Burkholder

Body Shop Marketing

Lagniappe (Books, Links, Other Podcasts, etc)

Show Notes with Timestamps

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

There's No Such Thing As A Price Shopper [E159]

Wed, 02 Jul 2025 00:15:00 -0400

Thanks to our Partners, App Fueled and Shop Boss

When car count dips and phones go quiet, the first call most shop owners make is to their marketing company. But what if the issue isn’t the marketing at all?

In this episode, I sit down with Stan Stokes, creator of GuestX, to talk about a problem every shop owner faces but most misunderstand figuring out why leads aren’t turning into customers. Stan’s been deep in the world of marketing and operations for nearly two decades, and he’s built a tool that shines a light on what’s really happening between the phone ringing and a car showing up in your bay.

We’ll dig into topics like lead quality vs. lead conversion, how your service advisors might be unknowingly costing you business, the difference between perceived and actual appointments, and why the phrase “price shopper” might be more excuse than reality.

This episode isn’t about assigning blame. It’s about owning your process, getting real insight, and making the moves that will fill your bays with the right cars and the right customers.

Thanks to our Partners, App Fueled and Shop Boss

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.

Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

Guestx.com

Show Notes with Timestamps

Introduction and Sponsor Acknowledgements (00:00:01) Brian introduces the podcast, guest Stan Stokes, and thanks the sponsors.
Stan’s Marketing Background and Industry Evolution (00:02:12) Stan shares his marketing experience, the shift from traditional to digital, and the importance of operationalizing data.
Marketing vs. Operations: Who’s Responsible for Slowdowns? (00:04:19) Discussion about the misconception that marketing is always to blame when business slows down.
Defining Leads and Conversion Rates (00:08:21) Stan explains the need to redefine "lead," discusses lead-to-customer conversion rates, and the importance of classifying calls.
Consumer Behavior and the Myth of Price Shoppers (00:16:42) Explores why callers ask about price, the reality of “price shoppers,” and how service advisors should handle these calls.
Common Service Advisor Mistakes on Calls (00:20:02) Analysis of patterns and mistakes service advisors make that cause shops to lose opportunities.
Traits of Top Performing Service Advisors (00:27:24) Discussion on inherent and learned traits, comfort with conflict, and what motivates high performers.
Right Person, Right Seat: Importance of Fit (00:37:24) The necessity of having the right people in the right roles and taking action when someone is a poor fit.
Measuring and Improving Performance with Guest X (00:40:36) How Guest X helps shop owners measure booking rates, arrival rates, and process compliance.
Daily Notifications and Actionable Insights (00:45:09) Description of the daily report Guest X sends, enabling proactive follow-up and process improvement.
Perceived vs. Actual Appointments (00:48:25) The difference between real and “perceived” appointments, and why clear commitments matter.
Controlling the Conversation and Listening Skills (00:54:18) Tips for service advisors on leading calls, scheduling precisely, and the importance of listening to understand.
Summary and Closing Thoughts (00:56:47) Final takeaways: measuring output, effort, and potential; how to contact Stan and learn more about Guest X.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Roller Coaster That is Google Ads [E158]

Wed, 25 Jun 2025 00:15:00 -0400

If you’ve ever felt like your Google Ads were rockin’ one month and dead the next, you’re not crazy, and you’re not alone. In this episode, I’m joined by two of my favorite people, our COO, Hallie Wasinger, and lead CSM, Danni Marks, as we unpack the wild ride that is Google Ads.

This isn’t a blame game or finger-pointing session. It’s an honest, behind-the-scenes look at what happens when ad performance drops, whether it's caused by us making strategic changes or Google flipping switches behind the curtain. From the algorithm updates that wrecked March 2024 to the subtle behavioral shifts we’re seeing now in 2025, we cover it all.

You’ll hear why turning off your ads when things get tough might be the worst move, how Local Services Ads (LSA) are stepping in to fill the gap, and why online scheduling isn’t just convenient, it’s essential. We’ll even dig into how your website content and your service advisors' phone skills could be the hidden heroes or villains in your marketing success.

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

GOOGLE LOCAL SERVICES ADS

Google’s Local Service Ads – Everything You Need To Know - Blog

Google’s New Local Service Ads: What Auto Repair Shops Need to Know

Having Patience With Google Ads With Hallie Wasinger

Patience is Key With New Google Ads - Blog

Show Notes with Timestamps

Introduction and Setting the Stage (00:00:01) Hosts introduce themselves, the topic (Google Ads roller coaster), and thank sponsors.
The Reality of Google Ads Management (00:01:17) Discussion on misconceptions about Google Ads being "on/off" and the need for ongoing optimization.
Client Feedback and Trusting the Process (00:03:06) Importance of client feedback, knee-jerk reactions, and trusting expert teams during ad fluctuations.
Addressing Industry Concerns and Performance Drops (00:04:01) Responding to industry chatter about ad performance drops and explaining the episode’s educational intent.
Impact of Large-Scale Changes in Google Ads (00:05:15) How significant campaign changes trigger the learning phase and temporarily impact performance.
Client Involvement and Its Effects (00:06:22) Challenges when clients request frequent changes and the need for education and boundaries.
Troubleshooting Declining Results (00:08:04) Example of troubleshooting an underperforming account and the impact of repeated budget cuts.
Google-Initiated Changes: The Great Ads Exodus (00:09:30) Recounting the widespread ad performance drop from late 2023 to March 2024, its causes, and industry-wide effects.
Algorithm Updates and Industry-Wide Impact (00:12:33) Discussion of Google’s lack of transparency, algorithm updates, and the resulting client losses.
Consulting Experts and Waiting for Recovery (00:14:18) Hiring outside consultants, confirming no internal errors, and the normalization of results in April.
Current Trends in Early 2025 (00:15:50) Recent dips in performance, ongoing monitoring, and the importance of not being complacent.
Major Google Ads Updates and PMax Campaigns (00:19:50) Explaining recent algorithm changes, especially around PMax campaigns and their impact on ad performance.
Difference Between Search Ads and PMax (00:22:08) Clarifying the difference between traditional search ads and Performance Max campaigns.
Website Content’s Role in Ad Performance (00:24:00) Emphasizing the importance of high-quality, unique website content for ad success.
Adapting Content for Better Results (00:25:50) Updating website and landing page copy with high-performing keywords to improve ad outcomes.
Google Ads Evolution and Staying Current (00:27:57) Reflection on the constant evolution of Google Ads and the need to adapt.
Should You Turn Off Ads During Downturns? (00:28:29) Advice against pausing ads during downturns and the value of staying the course.
Consequences of Turning Off Ads (00:30:26) Negative impact of pausing ads, especially due to payment issues or switching agencies.
Introduction to Local Service Ads (LSA) (00:32:26) Overview of LSA, its benefits, and how it’s helping clients stretch their budgets.
Optimizing and Managing LSA (00:33:16) LSA also requires ongoing optimization; quality improves over time.
LSA Limitations for Specialty Shops (00:34:21) LSA’s current limitations for specialty shops and how some adapt to benefit.
LSA Drives Phone Calls, Google Ads Drive Online Bookings (00:35:37) How LSA is phone-call focused, while Google Ads can be optimized for online bookings.
Behavioral Shift: Rise of Online Booking (00:36:43) Data shows a shift from phone calls to online appointment scheduling.
Benefits of Online Scheduling for Shops (00:37:45) Online scheduling reduces service advisor stress and increases efficiency.
Third-Party Schedulers and User Experience (00:40:32) Advantages of third-party schedulers over simple forms and their impact on conversion rates.
Schedulers Help Capture More Business (00:43:08) Schedulers can prompt declined repair follow-ups and improve marketing effectiveness.
Key Takeaways and Final Advice (00:44:53) Stay the course with ads, diversify marketing, embrace online scheduling, and communicate with your CSM.
Closing Remarks (00:45:31) Final thoughts from the team, importance of avoiding knee-jerk reactions, and using available resources.
Outro and Podcast Network Info (00:47:36) Podcast wrap-up, contact info, and encouragement to listen to other network shows.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Preparing for August's Marketing [E157]

Wed, 18 Jun 2025 00:15:00 -0400

August might feel far off, but now’s the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it’s all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.

You’ll hear why now’s the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.

If you’re looking for simple, practical ideas to stay ahead, fill your bays, and have a little fun doing it, this one’s for you.

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at

August Social Media Content Topics

Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

Join The Auto Repair Marketing Mastermind Group on Facebook

Show Notes with Timestamps

Introduction and Sponsor Thanks (00:00:10) Brian introduces Caroline, thanks sponsors, and sets up the episode’s focus on August marketing preparation.
August Marketing Overview & Back-to-School Themes (00:00:59) Discussion of August marketing, back-to-school prep, safety, community drives, and planning for fall events.
Planning Ahead for August & September (00:02:15) Emphasizes planning marketing in advance, scheduling repairs for slower months, and balancing shop workload.
August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics.
Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students’ cars, and timing service appointments.
August Weekly Observances (00:07:37) Highlights National Management Training Week and its relevance to fall conference season and staff training.
Drive Sober or Get Pulled Over Campaign (00:08:24) Discusses the national safety campaign before Labor Day and ways shops can promote safe driving.
National Composites Week (00:09:28) Educational opportunity to discuss vehicle materials, composites, and new trends in automotive manufacturing.
National Aviation Week & Coast Guard Day (00:11:18) Ideas for local collaborations, celebrating aviation, Coast Guard, and sharing personal or community stories.
Stop on Red Week & School Zone Safety (00:14:23) Promoting back-to-school safety tips, school zone awareness, and safe driving reminders.
Sturgis Motorcycle Rally & International Clown Week (00:14:59) Mentions the Sturgis Rally and shares humorous stories about clowns, with ideas for lighthearted shop content.
August Days of the Month Overview (00:17:01) Notes that August has fewer auto-repair-relevant days, but highlights a few for creative marketing.
Worldwide Web Day (00:17:22) Encourages shops to promote their websites, run scavenger hunts, or highlight online content.
National Coast Guard Day & Purple Heart Day (00:18:02) Opportunities to honor military service members and veterans in the community.
International Coworking Day (00:18:33) Spotlights teamwork within the shop, highlighting staff collaboration and camaraderie.
National Nonprofit Day (00:18:54) Showcases shop involvement with local nonprofits and community engagement.
National Vlogging Day (00:19:05) Encourages shops to create and share video content, leveraging video for marketing.
National Delivery Driver Appreciation Day (00:19:28) Recognizes delivery drivers, both for parts and gig economy, with potential promotions or appreciation posts.
National Tug of War Day & Rock Paper Scissors Day (00:20:15) Fun team-building activities and social media content ideas for shop staff.
National Petroleum Day (00:21:12) Industry-relevant day to create engaging or educational content about petroleum and automotive services.
Back-to-School Car Care Campaigns (00:21:29) Ideas for car care packages, safety checks, and promotions tied to back-to-school season.
Hosts’ Favorite August Marketing Days (00:22:19) Brian and Caroline share which August days they’d choose for shop marketing, adding a personal touch.
Closing & Outro (00:23:13) Thanks to sponsors, encouragement to listen to other podcasts, and final sign-off.

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Creating Superfans with Brittany Hodak [E156]

Wed, 11 Jun 2025 00:15:00 -0400

Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.

Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.

Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn’t fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.

If you’re ready to stop being just another shop and start being the shop, this one’s your playbook. It’s about way more than fixing cars, it’s about building a brand, creating a connection, and delivering a customer experience that people can’t stop talking about.

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at

Join The Auto Repair Marketing Mastermind Group on Facebook

Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

Brittany Hodak - website
Follow Brittany on Instagram and DM her “elevator” and she will send you her resource to help you identify areas in your shop where you can improve the customer experience
Follow Brittany on Instagram, Facebook, YouTube

Show Notes with Timestamps

Introduction (00:00:01) Introduction to the podcast, episode number, and guest, Brittany Hudak.
Sponsor Acknowledgments (00:00:32) Thanking sponsors RepairPal and App Fueled, with brief sponsor messages.
Vision High Tech Expo Experience (00:01:09) Kim shares her excitement about hearing Brittany speak at Vision and the impact of her talk.
Brittany’s Background & Customer Experience Roots (00:02:08) Brittany discusses her background, her father’s influence, and her passion for customer experience.
Industry Event Attendance & Community (00:03:27) Discussion about the small percentage of the industry attending events and the value of community.
Brittany’s Book & Super Approach (00:04:30) Introduction of Brittany’s book "Creating Superfans" and the SUPER framework.
Shark Tank & Notable Clients (00:04:30) Brittany’s Shark Tank experience and work with high-profile clients like Dr. Pepper and Dolly Parton.
Dolly Parton Stories & Imagination Library (00:06:10) Brittany shares personal stories about working with Dolly Parton and the Imagination Library.
Branding & Audience Engagement (00:09:18) Kim discusses Brittany’s branding, engaging presentations, and the importance of thoughtful design.
Uranus Fudge Factory Marketing Example (00:11:15) Brittany recounts her visit to Uranus, Indiana, and its memorable marketing approach.
Overcoming Customer Apathy (00:12:58) Brittany explains apathy as the biggest threat to shops and how to combat it with unique experiences.
Learning from Other Industries (00:16:43): How auto shops can learn from remarkable experiences in other industries and tourist attractions.
Sponsor Messages (00:18:03) Additional sponsor messages for RepairPal and App Fueled.
SUPER Framework & Storytelling (00:20:09) Introduction to the SUPER framework, with emphasis on the importance of storytelling in branding.
Customer Experience & Chewy.com Story (00:24:57) Brittany shares her Chewy.com experience, highlighting the power of personalization and customer care.
Personalization & Memorable Touches (00:29:34) Examples of small gestures (like Hot Wheels cars) that create lasting customer loyalty.
Avoiding Common Mistakes in Creating Superfans (00:35:47) Mistakes companies make, such as lack of personalization and misuse of AI, and how to avoid them.
Final Thoughts & Resources (00:39:17) Brittany offers a free resource (slow elevator guide) and shares where to find her online.
Podcast Closing (00:40:50) Kim wraps up the episode, thanks Brittany, and provides information on where to find the podcast.

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Creating Amazing Customer Experiences [E155]

Wed, 04 Jun 2025 00:15:00 -0400

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?

There’s something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That’s exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.

From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it’s not always the fanciest place that leaves the biggest impact. It’s the people. The vibe. The way you're made to feel.

This isn’t just vacation talk, it’s packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You’ll laugh, you’ll probably want to book a trip, but more importantly, you’ll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing.

Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

Sweet Ice Willie Taxi & Tours

Rum Runner BVI

Plan with the Pros

Show Notes with Timestamps

Introduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.
Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.
Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.
Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.
YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.
Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.
Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.
Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.
Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.
Social Media Presence (00:08:41) Discussion about Sweet Ice Willy's strong social media presence and marketing strategies.
Hog Heaven Restaurant Experience (00:09:29) The hosts mention their visit to Hog Heaven, where Sweet Ice Willy promoted his merchandise.
Expansion of Sweet Ice Willy’s Business (00:10:12) They note Sweet Ice Willy's successful business expansion with multiple trucks.
Tipsy Bar Experience (00:11:17) The hosts describe their experience at Tipsy Bar, highlighting Ann's entrepreneurial spirit and atmosphere.
Personalized Service at Tipsy Bar (00:12:36) Kim shares how Ann remembered Brian's name, showcasing exceptional customer service.
Recognition by Rinaldo (00:13:43) They recount another instance of personalized service from Rinaldo at Sydney's Peace and Love.
Connection and Community Feel (00:14:41) The hosts reflect on the warm, family-like atmosphere created by local businesses during their trip.
RepairPal's Pricing Insights (00:14:58) Discusses the importance of transparent pricing and how RepairPal helps build trust with consumers.
App Fueled Customer Loyalty (00:15:51) Highlights the benefits of a custom loyalty app for auto service shops to enhance customer retention.
Problem Solving in Paradise (00:16:59) Kim shares insights on local businesses creatively solving problems while providing unique experiences.
The Rum Runner Experience (00:17:31) Describes a memorable encounter with a local boat vendor serving drinks, emphasizing the joy of the experience.
Willingness to Pay for Experience (00:19:05) Discusses how customers often prioritize experiences over costs during their vacation.
Local Business Adaptability (00:20:05) Shares examples of locals providing services like trash collection and food delivery to thrive in tourism.
The Importance of Positive Interactions (00:21:10) Contrasts positive service experiences with negative ones, stressing the impact on customer satisfaction.
Taxi Driver Experience (00:22:05) Recounts differing experiences with a taxi driver, illustrating the significance of consistent service quality.
Hiring for Happiness (00:24:21) Emphasizes the importance of hiring happy employees to enhance customer experiences in businesses.
First Impressions Matter (00:25:57) Highlights how initial customer interactions can significantly affect their overall experience and perception.
Customer Journey Reflection (00:27:03) Encourages business owners to evaluate their service environment from the customer's perspective.
First Impressions Checklist (00:28:52) offers a resource for businesses to assess and improve their customer interactions from the first contact.
Plan with the Pros Conference (00:29:44) Promotes an upcoming conference aimed at helping businesses strategize their marketing for the coming year.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Planning Your Marketing Like a Pro [E154]

Wed, 28 May 2025 00:15:00 -0400

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?

In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros’ hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they’ll use.

You’ll hear how last year’s event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or refining what you’ve already got, this episode gives you a behind-the-scenes look at what to expect, what you’ll walk away with, and why West Point is the perfect backdrop for this kind of transformative work.

Packed with insights, personal stories, and plenty of laughs, this episode is your sneak peek into a game-changing experience for your business.

Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at

Meet The Team Schmidt Auto Care

Lagniappe (Books, Links, Other Podcasts, etc)

Plan With The Pros

Get In Touch With the Guest:

Savannah Garrett

Show Notes with Timestamps

Introduction and Welcome (00:00:10) Kim Walker introduces the podcast and guests, discussing the "Plan with the Pros" event.
Event Overview (00:02:19) Discussion on the inception and goals of the "Plan with the Pros" event, blending retreat and workshop elements.
Savannah's Experience (00:05:13) Savannah Garrett shares her motivation for attending the event, highlighting the importance of marketing in her role.
Networking Importance (00:06:09) The value of networking with peers in the industry and sharing marketing strategies is emphasized.
Marketing Plans Discussion (00:09:19) Savannah discusses her existing marketing plans and areas where she sought improvement during the event.
Collaboration Insights (00:12:14) The benefits of collaboration among shop owners and sharing successful marketing ideas are highlighted.
Event Hosting Benefits (00:12:57) Savannah discusses hosting events for community engagement and how it enhances shop visibility and reputation.
Camaraderie and Learning (00:15:08) Savannah reflects on the camaraderie experienced at the event and the valuable marketing tactics learned.
Building Relationships (00:15:32) Discussion on the importance of relationships and collaboration among women in the automotive industry.
Mentorship and Growth (00:17:04) Reflections on mentoring young professionals and the influence of women leaders in the industry.
Inclusivity in Events (00:19:38) Announcement of opening the "Plan with the Pros" event to all genders after a female-only event last year.
West Point Venue Experience (00:21:03) Insights on choosing West Point as a venue and its significance for the upcoming event.
Unique Experience at West Point (00:24:05) Personal reflections on the beauty and history of West Point, enhancing the event experience.
Camaraderie in Unique Locations (00:25:06) Discussion on how destination events foster deeper connections and meaningful conversations.
Setting the Tone for Success (00:26:20) The importance of the venue in creating an environment conducive to productivity and success.
Personal Connection to West Point (00:28:36) Sharing personal stories and connections to West Point, emphasizing its historical significance.
Unexpected Takeaways (00:29:23) Exploration of surprises and key insights from the event, particularly for new marketers.
Marketing to Your Audience (00:30:39) Savannah shares her biggest takeaway on the importance of targeting specific audiences in marketing.
Understanding Customer Avatars (00:31:43) Kim emphasizes the need for attendees to leave with a clear understanding of their customer profiles.
Networking Benefits (00:33:11) Discussion on the value of networking and maintaining connections post-event through a Facebook group.
Flexibility in Marketing Plans (00:36:19) Caroline discusses the importance of having a fluid marketing plan that adapts to changing circumstances.
Evaluating Marketing Success (00:36:46) The speakers highlight the need to assess what marketing strategies are effective and worth continuing.
Event Logistics and Support (00:39:24) Caroline outlines what attendees can expect from the "Plan with the Pros" event, including support and networking.
Final Thoughts on Learning (00:41:01) Savannah encourages attendees to stay open to learning, regardless of their current marketing expertise.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Preparing for July's Marketing [E153]

Wed, 21 May 2025 00:15:00 -0400

July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.

From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.

You’ll also learn how to use slower days to plan, boost team morale, and build content that connects.

Hit play, get inspired, and keep that summer momentum rolling! ☀️

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at

July Social Media Content Topics

Lagniappe (Books, Links, Other Podcasts, etc)

Join The Auto Repair Marketing Mastermind Group on Facebook

Show Notes with Timestamps

Preparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.
Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.
Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.
Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.
Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.
Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.
Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.
Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.
National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.
Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.
Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.
Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.
International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and social media engagement.
Local Wing Joints (00:14:36) Discusses supporting local wing restaurants instead of chains and engaging with the community.
Air Conditioning Appreciation Day (00:15:29) Highlights a creative marketing opportunity related to air conditioning services in July.
4th of July Promotions (00:15:42) Ideas for engaging with the community during Independence Day celebrations and events.
National Workaholics Day (00:16:00) Celebrating dedicated employees who go above and beyond in their work.
Social Media Trends (00:16:11) Explores a social media video trend showcasing employee arrival times at the shop.
Father-Daughter Walk Day (00:17:30) Encourages sharing personal stories to build trust with customers through family connections.
Food-Related National Days (00:18:08) Lists various food-themed days in July for potential marketing content.
Collector Car Appreciation Day (00:18:43) Promotes showcasing unique collector cars that shops work on.
Cheer Up the Lonely Day (00:19:56) Encourages shops to engage with lonely customers and give back to the community.
National Tattoo Day (00:20:14) Engaging social media campaign idea involving employees’ tattoos and their meanings.
National Ugly Truck Day (00:20:46) Celebrating unique or old trucks associated with the shop and creating engaging content.
National Hire a Veteran Day (00:21:48) Showcasing and appreciating veteran employees within the shop.
All or Nothing Day (00:22:13) A brainstorming prompt for creative marketing ideas related to repair orders.
Campaign Ideas Discussion (00:22:49) Overview of social media campaign strategies for engaging customers.
Engaging Summer Campaigns (00:23:40) Ideas for interactive summer-themed campaigns to connect with customers.
Importance of Year-Round Marketing (00:24:53) Emphasizes consistent marketing efforts to maintain business during slow periods.

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Marketing To Hire [E152]

Wed, 14 May 2025 00:15:00 -0400

So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.

In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing.

From writing job posts that work to building a reputation techs want to work for, they cover everything you didn’t know you needed to know. You’ll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.

Whether you’re hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn’t) when it comes to marketing your way to a great hire.

Hit play, and get ready to turn hiring from a headache into a strength. 👊

Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at

Join The Auto Repair Marketing Mastermind Group on Facebook

AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

Promotive

Show Notes with Timestamps

Introduction to the Podcast (00:00:01) The podcast is introduced as part of the aftermarket radio network.
Guest Introduction (00:00:10) Kim welcomes Lisa Coil from Pro Motive and expresses excitement about the discussion.
Personal Anecdote on Hiring (00:01:22) Kim shares her first impression of Lisa at an industry event and their delayed connection.
Marketing and Hiring Discussion (00:02:22) Kim highlights the importance of marketing in attracting both customers and future team members.
Childhood Reflections on Blue-Collar Work (00:03:31) Kim reflects on societal views of blue-collar jobs and their financial misconceptions.
Recruitment Challenges in the Industry (00:04:33) Discussion on the shortage of skilled blue-collar workers and the need for effective marketing strategies.
Understanding Headhunters vs. Recruiters (00:05:23) Lisa explains the difference between headhunters and recruiters in the hiring process.
Recruitment Process Overview (00:06:45) Lisa describes the comprehensive services provided by headhunters, from job design to candidate negotiation.
Common Hiring Problems for Shops (00:09:13) Lisa outlines key challenges shops face, emphasizing the importance of branding and speed in hiring.
Importance of Speed in Hiring (00:09:41) Lisa stresses the need for quick responses to applicants to secure top talent.
Marketing's Role in Job Descriptions (00:12:10) Discussion on how marketing strategies influence job titles and descriptions to attract candidates.
Optimizing Job Listings for Mobile (00:13:04) Lisa advises shop owners to check how their listings appear on mobile devices for better visibility.
Balancing Job Specificity and Attractiveness (00:15:28) Lisa talks about the need to balance specificity in job titles without deterring potential applicants.
Job Posting Strategies (00:18:28) Discussion on effective places for shops to post job openings.
Candidate Treatment (00:18:39) Advice on treating job candidates like customers for better recruitment.
Data Capture Importance (00:18:47) Emphasis on capturing candidate data for future recruitment needs.
Using Job Boards (00:19:55) Recommendations on utilizing various job boards for recruitment.
Applicant Tracking Systems (00:20:51) Benefits of using applicant tracking systems for managing job applications.
Building a Candidate Database (00:21:53) The importance of maintaining a database of potential candidates over time.
Social Media for Recruitment (00:22:46) Using social media ads for recruitment and the challenges involved.
Referral Programs (00:23:43) Encouraging employee referrals as a strategy for finding candidates.
Team Referral Incentives (00:25:27) Impact of financial incentives on employee referrals for job candidates.
Maintaining Candidate Connections (00:25:50) Importance of staying in touch with candidates for future opportunities.
LinkedIn for Hiring (00:27:15) Discussion on the effectiveness of LinkedIn for hiring technicians.
Marketing's Impact on Hiring (00:28:01) How a shop's marketing affects their ability to attract good candidates.
Consumer Reviews Influence (00:28:56) The role of online reviews in shaping potential candidates' perceptions.
Showcasing Company Culture (00:30:27) The significance of showcasing company culture to attract talent.
Careers Page Importance (00:32:55) Discussion on the essential elements of a careers page for attracting talent.
Website for Customers and Employees (00:33:44) Lisa shares insights on designing websites for both consumers and potential employees.
Showcasing Team Members (00:36:04) Importance of displaying employees on the website to attract future talent.
Training and Retention Strategies (00:37:12) Discussion on the significance of training and retaining employees after hiring.
Engagement During Transition (00:38:20) Keeping candidates engaged between signing the offer and starting their new role.
Making First Days Special (00:40:10) Ideas for creating memorable first-day experiences for new hires.
Responding to Negative Reviews (00:43:16) Advice on handling negative feedback and its impact on employer branding.
Reputation Management (00:45:24) The importance of maintaining a positive reputation as an employer.
Finding Pro Motive (00:48:28) Information on how to connect with Pro Motive for hiring assistance.
Closing Remarks (00:49:14) Wrap-up of the episode and encouragement to listen to future shows.

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Clifton StrengthsFinder 2.0

Marketing When You Are Not a Marketer [E151]

Wed, 07 May 2025 00:15:00 -0400

You didn’t go to school for marketing, but here you are, running a shop and needing to fill those bays!

In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at first, but it is doable.)

Kim shares her own story, from teaching school kids to promoting a growing auto repair shop, and breaks down the six key tips that helped her go from "what is marketing?" to "running the show."

You will learn why knowing your strengths and weaknesses matters, how to find your networking tribe, how to step outside your comfort zone without freaking out, and why sometimes just showing up is the real marketing win.

Packed with encouragement, real-world advice, and plenty of laughs along the way, this episode will inspire you to stop doubting yourself and start marketing with confidence.

Hit play, grab a notebook, and get ready to become the marketer your shop needs! 🚀

Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.

Lagniappe (Books, Links, Other Podcasts, etc)

Tony Robbins DISC

Kim and Brian Tell Their Story

Ed Mylett

Start with WHY by Simon Sinek

Show Notes with Timestamps

Introduction to Marketing Journey (00:00:10) Kim Walker shares her background and transition into marketing for her husband's auto repair business.
First Steps in Marketing (00:01:25) Kim recounts her initial reluctance and confusion about taking on marketing responsibilities.
Support from Brian (00:02:47) Brian encourages Kim to join him in the auto repair world, emphasizing the need for marketing.
Overcoming Initial Fears (00:05:03) Kim discusses her feelings of inadequacy and the mental challenges she faced when starting.
First Networking Experience (00:06:15) Kim describes her first networking event and the nerves she felt as a newcomer.
Lessons from Networking (00:08:28) Reflecting on her experience, Kim realizes the importance of networking relationships.
Six Marketing Tips Introduction (00:09:41) Kim introduces six tips for shop owners who need to handle marketing themselves.
Know Thyself (00:11:01) Kim emphasizes the importance of understanding personal strengths through assessments.
Strengths Assessments (00:12:04) She recommends taking the Clifton Strengths assessment to identify personal strengths.
Start with the End in Mind (00:15:26) Kim advises envisioning future marketing goals and building on existing strengths.
Building a Network (00:16:34) She encourages listeners to connect with their community and industry for growth opportunities.
Finding Your Tribe (00:18:13) Importance of networking and connecting with others to create a supportive community.
Engaging with Local Organizations (00:19:29) Advice on joining local groups to enhance networking and marketing efforts.
Navigating Marketing Responsibilities (00:20:43) Managing marketing tasks effectively while balancing other business responsibilities.
Assessing Weaknesses (00:22:59) Encouragement to identify and improve personal weaknesses for better marketing.
Setting Aside Time for Growth (00:25:28) Importance of dedicating time for learning and personal development in marketing.
Utilizing Local Resources for Learning (00:26:31) Finding local classes and resources to enhance marketing skills.
Asking for Help (00:28:59) Encouragement to seek guidance and mentorship in marketing endeavors.
Personal Growth Journey (00:30:05) Kim's transition from teaching to marketing and her growth through networking.
Overcoming Imposter Syndrome (00:33:34) Kim's experience of feeling unqualified yet being recognized for her marketing expertise.
Tips for Non-Marketers (00:35:58) Kim shares actionable tips for those without marketing experience to effectively promote their businesses.
Community Engagement (00:36:10) Suggestions on how to engage with local communities, including blogging, podcasting, and joining local organizations.
Teaching and Mentoring (00:36:30) Emphasizes the importance of mentoring and training team members as the business grows.
Final Thoughts and Contact (00:36:50) Kim encourages feedback and provides her email for listeners to share their thoughts on the episode.
Next Episode Teaser (00:37:05) Announcement of future episodes and encouragement to tune in for more insights.
Podcast Promotion (00:37:26) Encouragement to follow the podcast and engage with Kim and Brian for topic suggestions.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Creating a Shared Vision for Your Organization [E150]

Wed, 30 Apr 2025 00:15:00 -0400

In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.

I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.

Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.

If you want to stop playing small and start building something truly great, this episode is for you.

Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.

Lagniappe (Books, Links, Other Podcasts, etc)

EOS One

The Vision Driven Leader - Michael Hyatt

Stop Delaying Your Dreams: Time to Take Action

Show Notes with Timestamps

Introduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.
Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.
Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."
Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.
Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.
Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.
Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.
Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.
Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.
Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.
Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.
Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their content.
Simplicity of Creating Vision (00:13:34) Brian concludes that creating a shared vision is simpler than expected, emphasizing clarity.
Vision, Mission, and Values Explained (00:14:45) Brian differentiates between vision, mission, and values with a practical example.
Big Dreams and Ambitions (00:15:45) Brian discusses the importance of dreaming big and outlines a fictional company's ambitious goals.
Vision, Mission, and Values (00:16:48) He explains the significance of having a clear vision, mission, and values for a successful organization.
Sponsor Message: RepairPal (00:17:48) Introduction to RepairPal and its services that help auto repair shops attract tech-savvy customers.
Sponsor Message: App Fuel (00:18:48) Overview of App Fuel's customer loyalty app designed for auto service shops to enhance customer retention.
Core Values and Their Importance (00:19:57) Brian shares his realization of the value of core values in decision-making and company culture.
Litmus Testing New Hires (00:20:59) He describes how to evaluate potential hires against the company's vision, mission, and values.
Understanding What You Want (00:21:55) Brian emphasizes the importance of defining personal and business desires beyond just financial goals.
Creating a Clear Vision (00:23:51) Discussion on the necessity of a detailed, clear vision for a business to guide its direction.
Proximity to Your Dreams (00:26:56) Encouragement to immerse oneself in environments that inspire and reflect personal dreams and aspirations.
Crafting Your Vision (00:28:50) Brian advises on the process of creating a vision, emphasizing the need for time and space away from routine.
The Importance of a Clear Direction (00:29:46) He compares running a business without a clear vision to aimlessly shooting an arrow, highlighting the risks involved.
Creating a Target (00:30:41) Discusses the importance of having a detailed vision as a target for business goals.
Vision Details (00:31:37) Explains the components of a business vision, including specifics about services and operational metrics.
Dream Big (00:34:25) Encourages thinking big without worrying about how to achieve those goals initially.
Historical Example: JFK (00:35:32) Uses JFK's moon landing vision as an example of effective goal-setting and inspiring leadership.
Sharing the Vision (00:37:33) Stresses the need to communicate the vision clearly to the entire team for buy-in.
Selling Down the Ladder (00:38:27) Describes the process of sharing the vision, starting with leadership and moving downwards.
Feedback and Buy-In (00:39:19) Highlights the importance of receiving feedback and fostering genuine buy-in from team members.
Repetition of Vision (00:40:12) Discusses the necessity of repeatedly communicating the vision to ensure team alignment.
Crafting the Vision (00:42:20) Brian reflects on his personal goal to create a detailed vision for his organization.
Importance of Shared Vision (00:43:34) Concludes with the significance of a shared vision for team alignment and achieving business goals.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Preparing for June's Marketing [E149]

Wed, 23 Apr 2025 00:15:00 -0400

Summer’s heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.

From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.

You’ll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you’re bragging, and why some services (like AC repair) don’t need a discount to sell like crazy.

Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear.

Don’t miss it, hit play and get inspired! 🚀

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops

Revolutionize Your Shop

Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.

Lagniappe (Books, Links, Other Podcasts, etc)

Staying Humble While Promoting Your Community Involvement

June Social Media Content Topics

Show Notes with Timestamps

Introduction and Sponsors (00:00:01) Introduction to the podcast and thanks to sponsors RepairPal and App Fueled.
Summer Marketing Discussion (00:01:06) Brian and Caroline discuss summer marketing strategies as temperatures rise.
June Marketing Themes (00:02:54) Exploring common marketing themes for June, including summer trip preparations and cooling system maintenance.
Air Conditioning Services (00:05:46) Importance of air conditioning services during summer and how to educate customers.
National Automotive Service Professionals Week (00:08:28) Celebrating automotive service professionals and promoting staff appreciation during the first week of June.
Community Involvement (00:09:25) Encouraging shops to support local teams and share community involvement.
Fun Days in June (00:11:20) Highlighting fun days in June, including International Volkswagen Bus Day and engaging customers with stories.
Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for auto repair shops.
World Bicycle Day (00:14:25) Discussing community goodwill by offering bicycle repairs for kids.
National Donut Day (00:14:52) Ideas for supporting local bakeries by providing donuts for team and customers.
National Ice Cream Day (00:15:27) Recalling a fun event with an ice cream truck at the shop.
National Moonshine Day (00:16:05) Linking moonshine history to NASCAR and performance work in shops.
National Meal Prep Day (00:17:03) Engaging staff and customers in fun meal prep conversations.
National Movie Night (00:18:22) Ideas for giveaways and community involvement around movie nights.
Army's Birthday (00:19:02) Honoring veterans and military personnel in the community.
World Juggling Day (00:19:32) Fun idea of technicians juggling car parts for social media engagement.
National Splurge Day (00:19:45) Encouraging customers to splurge on car upgrades and maintenance.
Father's Day (00:20:12) Creating special service packages for Father's Day promotions.
National Dump the Pump Day (00:20:46) Promoting fuel efficiency services while encouraging alternative commuting.
Thank a Teacher Day (00:21:19) Celebrating teachers with community posts and special offers.
National Take Your Dog to Work Day (00:22:11) Encouraging shops to test bringing pets to work.
National HVAC Tech Day (00:23:11) Educating customers on vehicle air conditioning services.
Social Media Day (00:23:12) Encouraging proactive social media marketing strategies.
National Corvette Day (00:24:10) Ideas for engaging customers with discussions about cool cars.
Conclusion (00:25:11) Summarizing June marketing themes and thanking sponsors.

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified

Network of shops are trusted by millions of customers each month. Learn more at

Join The Auto Repair Marketing Mastermind Group on Facebook

Lagniappe (Books, Links, Other Podcasts, etc)

Panhandle Eurotech

Show Notes with Timestamps

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

A Genius Move - Playing Games With Your Community [E148]

Wed, 16 Apr 2025 00:15:00 -0400

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.

Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop’s online visibility, this strategy has proven to be a game-changer.

You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.

Don't miss this episode, tune in now and start thinking outside the box with your marketing! 🚀

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified

Network of shops are trusted by millions of customers each month. Learn more at

Join The Auto Repair Marketing Mastermind Group on Facebook

Lagniappe (Books, Links, Other Podcasts, etc)

Panhandle Eurotech

Show Notes with Timestamps

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

We're Gonna Beat This Horse To Death [E147]

Wed, 09 Apr 2025 00:15:00 -0400

Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.

Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.

If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies!

Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you

grow your auto business and you can learn more at RepairPal.com/shops.

Lagniappe (Books, Links, Other Podcasts, etc)

Weekly Blitz with Chris Cotton

Google’s New Local Service Ads: What Auto Repair Shops Need to Know

How To Get In Touch With the Guest

Chris Cotton - Autofix auto shop coaching

Show Notes with Timestamps

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

You're Not Spending Enough Money On Marketing [E146]

Wed, 02 Apr 2025 00:15:00 -0400

Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.

They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops’ financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.

They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at

VISION Hi-Tech Training & Expo

Lagniappe (Books, Links, Other Podcasts, etc)

Show Notes with Timestamps

Introduction to the Episode (00:00:01) Overview of the podcast and introduction of the guest, Parker Branch.
Live at Vision Conference (00:00:51) Discussion about the Vision Conference and the benefits of attending for training and networking.
Award Recognition (00:02:34) Parker shares his experience winning an award for highest net profit at the institute's summit.
Importance of Topline Revenue (00:02:52) Exploration of the relationship between topline revenue and profitability in automotive shops.
Journey of Branch Automotive (00:03:36) Parker discusses his background and the evolution of his automotive repair shop.
Growth Through Coaching (00:04:47) Parker highlights the pivotal role of coaching in his shop's growth and marketing strategy.
Investment in Marketing (00:05:04) Discussion on the fear and necessity of investing in marketing for business growth.
Branch Automotive Overview (00:06:43) Parker describes the services offered at Branch Automotive and the types of vehicles they specialize in.
New Space and Operations (00:08:27) Parker details the new building acquisition and its positive impact on shop operations and parking.
Effective Use of Space (00:08:47) Brian comments on the efficient layout of Parker's shop and its impact on operations.
Marketing Strategy Discussion (00:09:23) Brian emphasizes the importance of spending on marketing and its benefits for shop growth.
Partnership with Marketing Pros (00:10:34) Parker shares his experience working with marketing professionals and the positive outcomes.
Measuring Marketing Success (00:11:24) Parker explains how adjustments in marketing budget led to measurable increases in business.
Sponsor Message from RepairPal (00:12:02) A brief advertisement highlighting the benefits of being RepairPal certified for auto shops.
App Fueled Customer Loyalty (00:13:21) Overview of how App Fueled can help auto shops enhance customer loyalty through technology.
Marketing Budget Strategies (00:14:27) Discussion on the different approaches shop owners take regarding their marketing budgets.
Marketing Budget Misconceptions (00:14:40) Discussion on how cutting marketing budgets can be counterproductive for business growth.
Economic Downturn and Marketing Cuts (00:15:04) Statistics reveal that businesses often cut marketing first during economic pressures, which is detrimental.
Seasonal Trends in Business (00:15:29) Analysis of how marketing can influence traditionally slow months and the importance of consistency.
February Performance Insights (00:16:03) Parker shares insights on February sales trends and the impact of historical data on marketing strategies.
Comparative Financial Analysis (00:18:01) Parker discusses a financial comparison with another shop, highlighting marketing expenditure and revenue correlation.
Growth Through Marketing (00:19:34) The importance of increasing marketing spend to drive car count and business growth is emphasized.
Direct Response vs. Brand Building (00:20:50) Exploration of the difference between immediate response marketing and long-term brand recognition strategies.
Customer Experience and Marketing (00:21:32) Emphasis on the importance of customer experience in conjunction with marketing efforts for business success.
Coaching Before Marketing (00:22:27) Advice on prioritizing business coaching to improve shop operations before investing heavily in marketing.
Website Content Importance (00:23:23) Discussion on the necessity of a well-structured website with relevant content to attract ideal customers.
Video Marketing Strategies (00:25:30) Parker shares experiences with video marketing and its effectiveness in engaging customers.
Showcasing Services Through Video (00:27:10) Highlighting a specific service through video to educate customers and enhance marketing efforts.
Lifestyle Benefits of Auto Repair Business (00:28:33) Discussion on how running an auto repair shop can lead to a fulfilling lifestyle beyond work.
Building a Balanced Lifestyle (00:28:59) Discussion on achieving a work-life balance while running a successful automotive repair shop.
Investing in Marketing (00:29:11) Emphasis on the importance of investing in marketing and understanding business metrics.
Ongoing Engagement and Success (00:29:24) Insight into the continuous effort required for success and the freedom it can provide.
Valuable Marketing Partnerships (00:29:45) The significance of collaborating with marketing professionals and leveraging their expertise.
Encouragement for Shop Owners (00:30:02) Encouragement for shop owners to challenge their marketing teams for better results.
Appreciation for Listeners (00:30:28) Thanking listeners and promoting the podcast's availability on the Aftermarket Radio Network.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Google's Local Service Ads - Everything You Need To Know [E145]

Wed, 26 Mar 2025 00:15:00 -0400

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.

They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.

With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.

Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.

AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

Google Local Service Ads

AutoOps - Scheduling Tools for Auto Shops

The Google Guarantee

Google Screened

Keywords in Reviews – Adding Fuel to the Fire

Show Notes with Timestamps

Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.
Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.
Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.
Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.
Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.
Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.
Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.
Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.
Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.
Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops.
Visibility of Local Services Ads (00:12:18) Brian describes how Local Services Ads appear prominently in search results, enhancing visibility.
Google Screened vs. Google Guaranteed (00:13:02) Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes.
RepairPal Sponsorship Message (00:14:27) Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network.
App Fueled Sponsorship Message (00:15:32) Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops.
Verification Process for Shops (00:16:33) Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks.
Verification Steps for LSA (00:16:50) Overview of the verification process for auto repair shops applying for Google Local Services Ads.
Challenges with Specialty Shops (00:19:14) Discussion on difficulties specialty shops face with Google Local Services Ads targeting.
Specialization in Google Ads (00:20:03) Insights on why specialized shops may benefit more from traditional Google Ads.
Opportunities with LSA (00:22:05) Exploration of the current opportunities available for shops using Google Local Services Ads.
Cost Benefits of LSA (00:23:13) Comparison of lead costs between Google Local Services Ads and traditional Google Ads.
Importance of Google Business Profile (00:24:29) Discussion on how optimizing Google Business Profiles impacts LSA ad performance.
Role of Reviews in SEO (00:27:40) Emphasis on the significance of keywords in customer reviews for improving visibility.
Optimizing Photos for LSA (00:29:42) Best practices for managing and updating photos in Google Local Services Ads.
Pricing for LSA Management (00:31:01) Details on the costs associated with managing Google Local Services Ads for shops.
Introduction to LSA (00:33:47) Discussion on the performance of Google Local Services Ads and how to get started.
Discovery Call Process (00:34:15) Details on scheduling a discovery call and assessing local competition for LSA.
Final Thoughts on LSA (00:34:38) Emphasis on the importance of early adoption of LSA for auto repair shops.
Self-Management of LSA (00:34:40) Advice on running LSA independently, highlighting the required time and dedication.
Closing Remarks (00:35:29) Thanking listeners and sponsors, and encouraging engagement with the podcast.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Taking An Active Role In Your Shop's Marketing [E144]

Wed, 19 Mar 2025 00:15:00 -0400

Marketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.

Doug’s IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.

This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug’s hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.

Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at

Doug DeLucca’s Facebook account

Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.

How To Get In Touch With The Guest

Doug@bocaautofix.com

BOCA Auto Fix - (561) 826-8834

Lagniappe (Books, Links, Other Podcasts, etc)

ASTA

They Ask You Answer

They Ask You Answer Podcast Episode 093

Which is the right fit for you? A quick lube or an independent auto repair shop?

Google Local Service Ads

Show Notes with Timestamps

Introduction to the Podcast (00:00:01) The podcast begins with a welcome message from the host, Brian Walker.
Guest Introduction (00:00:10) Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.
Overview of Boca Auto Fix (00:00:51) Doug shares details about his auto repair shop, including its location and age.
Hiring an Apprentice (00:01:09) Doug discusses the recent hiring of an apprentice and the journey leading to this decision.
Challenges in Hiring (00:02:13) The speakers reflect on the difficulties shop owners face in finding and hiring young talent.
Marketing Journey Begins (00:03:02) Discussion shifts to Doug's initial marketing efforts and his involvement in content creation.
Background in Technology (00:04:07) Doug explains his previous technology background and how it influenced his approach to marketing.
Learning SEO and Marketing (00:04:45) Doug describes his self-taught journey in SEO and digital marketing after opening his shop.
Realizing Marketing Needs (00:06:14) Doug reflects on his initial assumptions about marketing and the reality of attracting customers.
Understanding SEO Basics (00:08:09) Doug shares his insights on SEO and the learning process involved in mastering it.
Frameworks in Marketing (00:10:25) The conversation explores the use of frameworks in both auto repair and marketing strategies.
Adopting "They Ask, You Answer" (00:11:23) Doug discusses his experience with the "They Ask, You Answer" philosophy in content creation.
Writing Blogs for Customer Engagement (00:12:21) Doug explains how he uses customer inquiries to create relevant blog content for his shop.
Experience at a Quick Lube (00:13:29) Doug shares his firsthand experience at a quick lube to highlight differences in service quality.
Experience Comparison (00:14:06) Doug shares his experience of visiting a competitor's shop to understand customer perception and service quality.
Proactive Client Advocacy (00:14:57) The team discusses the importance of guiding potential clients to the right service provider based on their needs.
Sponsorship and Marketing Tools (00:16:13) Brian introduces RepairPal, highlighting its benefits for attracting new customers and building trust.
Customer Loyalty Apps (00:17:51) Brian discusses the advantages of using App Fueled to create customer loyalty programs for auto repair shops.
Incognito Visits (00:18:20) Doug talks about visiting a competitor's shop incognito to gain insights without revealing their identity.
Collaboration Over Competition (00:19:09) The speakers explore the idea of referring customers to other shops and building relationships in the industry.
Challenging Competition Norms (00:20:20) Brian reflects on inviting competitors to the podcast, emphasizing collaboration over traditional competition.
Marketing Involvement (00:22:42) Doug explains the ad hoc nature of their marketing efforts and the role of social media in their strategy.
Community Involvement (00:27:41) Doug shares their family's volunteer work and how it integrates with their business's social media presence.
Engaging the College Market (00:28:51) Doug discusses how 30% of his clients are college students and their marketing strategies.
Collaborating with Local Professors (00:31:18) Doug shares his experience working with a marketing professor for student analysis of his business.
Challenges of Seasonal Demand (00:32:24) Discussion on the impact of seasonal changes on business demand and local marketing efforts.
Starting with Marketing (00:34:02) Doug advises new shop owners to listen to podcasts and conduct online research for marketing.
SEO as a Long-Term Strategy (00:35:08) Doug explains the importance of SEO and its long-term benefits for business growth.
Understanding Competition (00:36:44) Doug emphasizes the need to analyze competition and not assume marketing strategies will work universally.
The Importance of Data (00:39:08) Doug highlights the role of data in assessing marketing effectiveness and making informed decisions.
Nuances of Market Dynamics (00:41:14) Discussion on how geographical and seasonal factors affect marketing strategies in auto repair.
Client Avatar and Marketing Alignment (00:42:13) Doug explains the significance of understanding the ideal customer for effective marketing strategies.
Overcoming Diagnostic Fee Challenges (00:43:09) Discussion on how Doug has adjusted his approach to diagnostic fees to improve customer conversion.
The Importance of Evaluation Fees (00:43:40) Discussion on the role of evaluation fees and their impact on shop maturity.
Improving Customer Communication (00:44:09) Insights on enhancing customer explanations regarding services and processes.
Coaching and Competitive Analysis (00:45:03) How coaching helped refine service policies and improve customer relations.
Content Creation and Marketing Strategy (00:46:32) The significance of creating content for customer engagement and marketing.
Duck Duck Jeep Initiative (00:47:05) Fun marketing strategy involving ducks to engage with the local Jeep community.
Value of Customer Feedback (00:48:46) Importance of understanding customer inquiries and improving service based on feedback.
Contact Information for Doug DeLuca (00:49:29) Doug shares how listeners can reach him for further inquiries.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Preparing for May's Marketing [E143]

Wed, 12 Mar 2025 00:15:00 -0400

Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.

In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.

Don’t miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!

Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.

AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

Join The Auto Repair Marketing Mastermind Group on Facebook

Show Notes with Timestamps

Introduction to the Episode (00:00:01) Brian and Caroline introduce the podcast and thank RepairPal for their support.
Preparing for May Marketing (00:01:16) Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation.
General Marketing Themes (00:02:00) Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles.
Motorcycle Safety Awareness Month (00:03:17) Highlighting the importance of motorcycle safety and tips for drivers and riders.
Military Appreciation Month (00:03:39) Encouraging auto repair shops to give back to military personnel throughout May.
Teacher Appreciation Week (00:04:34) Ideas for showing gratitude to teachers, including small gestures and discounts.
National Pet Week (00:05:50) Encouragement to engage customers by sharing pet photos on social media.
Celebrating Various Appreciation Weeks (00:07:05) Discussion on multiple appreciation weeks in May and the importance of selecting key themes.
Learn to Ride a Bike Day (00:08:04) Suggestions for community engagement by helping kids learn to ride bikes.
National Skilled Trades Day (00:09:00) Promoting skilled trades and hosting events to educate youth about automotive careers.
Star Wars Day (May the 4th) (00:10:26) Fun marketing ideas related to Star Wars Day for engaging customers.
National Odometer Day (May 12th) (00:11:42) Ideas for a fun contest involving vehicle odometer readings to engage customers.
RepairPal Certification (00:13:14) Discussion on becoming RepairPal certified and the benefits for auto repair shops.
App Fueled Introduction (00:14:18) Overview of a customer loyalty app designed for auto service shops.
National Lost Sock Memorial Day (00:14:54) Encouragement for creative engagement ideas related to this fun holiday.
Military Appreciation Month (00:15:06) Suggestions for acknowledging military families and providing discounts.
National Dance Like a Chicken Day (00:15:59) Call to action for engaging with customers through fun activities.
Check Your Wipers Day (00:16:27) Importance of checking wipers before summer travel and educating clients.
National Pizza Party Day (00:18:05) Highlighting the fun of pizza party day and community engagement.
Armed Forces Day (00:18:28) Ideas for honoring military personnel and their contributions.
Memorial Day Awareness (00:18:46) Discussion on the solemn nature of Memorial Day and appropriate observances.
National Road Trip Day (00:19:34) Emphasis on preparing vehicles for summer road trips and inspections.
National Rescue Dog Day (00:20:13) Celebrating rescue pets and their connection to the auto repair community.
World Marketing Day (00:20:48) Encouragement to appreciate and promote effective marketing efforts.
Paws and Pistons Campaign (00:22:41) Combining pet care with auto services for community engagement.
Prepping for Road Trip Day (00:24:51) Continued focus on educating customers about road trip preparations.
Engagement Ideas (00:25:34) Encouragement to share personal stories and engage customers creatively.

Auto Repair Marketing Mastermind (00:26:01) Invitation to join the Facebook group for sharing marketing ideas and support.

How To Get In Touch

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Staying Humble While Promoting Your Community Involvement [E142]

Wed, 05 Mar 2025 00:15:00 -0400

Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.

We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.

Tune in now to learn how to support your community while staying humble and making a real impact!

Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.

Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.

Lagniappe (Books, Links, Other Podcasts, etc)

Start with Why - By Simon Sinek

Our Daily Bread Food Bank

Commission Mankind

Show Notes with Timestamps

Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.
Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.
Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.
Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.
Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.
Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.
Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.
Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.
Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.
Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.
Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.
Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.
Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities.
Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.
Community Engagement Strategies (00:15:26) Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing.
Customer Loyalty Apps (00:16:25) Introduction of App Fueled, a customer loyalty app designed for auto service shops.
Highlighting Community Work (00:17:11) Tips on emphasizing organizational missions instead of personal achievements in community involvement.
Authentic Community Involvement (00:17:54) The importance of sharing community efforts without seeking personal recognition or return.
Sharing GoFundMe Campaigns (00:18:51) Encouragement to promote charitable causes without boasting about personal donations.
Industry-Specific Support (00:19:16) Discussion on giving back to the auto repair industry and local communities.
Respecting Privacy in Sharing (00:19:39) The balance between sharing community involvement and respecting the privacy of those served.
Educating Marketing Teams (00:22:43) The need to guide marketing teams on how to portray community involvement authentically.
Collaborating with Other Organizations (00:24:17) Benefits of partnering with local businesses for community service efforts.
Celebrating Local Teams (00:25:38) Highlighting local sports teams and community events to promote goodwill.
Telling the Story of Donations (00:27:40) Importance of sharing the personal connection behind charitable contributions.
Personal Anecdotes from Mission Trips (00:28:28) Sharing impactful stories from mission trips to illustrate the importance of community support.
Personal Anecdote on Community Support (00:29:29) Kim shares a personal story about supporting organizations that assist her brother with disabilities.
Encouragement to Join Facebook Group (00:30:44) Kim invites listeners to join their Facebook group for further engagement and community building.
Request for Podcast Reviews (00:31:03) Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback.
Closing Remarks and Sponsorship Acknowledgment (00:31:36) Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

Stephen Covey's Time Managment Matrix

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Managing Time & Tasks When You're Overwhelmed [E141]

Wed, 26 Feb 2025 00:15:00 -0400

Sometimes life just doesn’t slow down, does it? Between running a business, managing a team, and balancing everything else, it’s easy to feel like you’re drowning in tasks. If that sounds familiar, you’re not alone.

Hi, I’m Kim Walker, and today I’m sharing my personal journey through a season of overwhelm—and how I’m finding my way back to productivity and peace. This episode isn’t just about getting things done—it’s about giving yourself the grace to start where you are and take small, meaningful steps forward.

So, take a deep breath, grab a notebook, and let’s get organized—because even in the chaos, we’ve got this

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.

Lagniappe (Books, Links, Other Podcasts, etc)

Remarkable Tablet

Time Blocking

Show Notes with Timestamps

Introduction to the Episode (00:00:10) Speaker introduces herself and the topic of managing time and tasks when feeling overwhelmed.
Personal Challenges (00:01:24) Speaker shares her personal story of recovery from back surgery and her mother's declining health.
The Impact of Loss (00:03:49) Reflects on the challenges of returning to work after her mother's passing and managing a heavy workload.
Overcoming Overwhelm (00:06:02) Discusses feeling lost and overwhelmed upon returning to work and how to tackle a massive to-do list.
Time Management Strategies (00:10:22) Introduces Stephen Covey's time management matrix and how to prioritize tasks effectively.
Massive Brain Dump (00:08:02) Explains the process of conducting a brain dump to organize thoughts and tasks without order.
Prioritizing Tasks (00:11:20) Describes how to categorize tasks by urgency and importance using color coding.
Using Google Calendar (00:12:20) Details how to integrate tasks into Google Calendar and set reminders for better organization.
Self-Care and Breaks (00:12:28) Emphasizes the importance of taking breaks and practicing self-care during overwhelming times.
Time Blocking (00:14:40) Introduces the concept of time blocking for focused work sessions and minimizing distractions.
Brain Dump and Prioritization (00:15:49) Speaker discusses her routine of brain dumping and prioritizing tasks weekly to manage overwhelm.
Community Engagement (00:16:56) Speaker invites listeners to share their experiences and connect through the Auto Repair Marketing Mastermind Facebook group.
Resources for Time Management (00:17:55) Speaker mentions links in the show notes to assist listeners in managing time and tasks effectively.
Podcast Recommendations (00:18:27) Speaker wraps up by encouraging listeners to explore other shows on the Aftermarket Radio Network.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Your Body Is Your Business Card [E140]

Wed, 19 Feb 2025 00:15:00 -0400

Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.

Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.

Don’t miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now!

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at

How To Get In Touch With the Guest

https://www.instagram.com/maurostaraofficial/ - Instagram

https://www.facebook.com/mauro.stara.944/ - Facebook

https://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara

https://6packceo.com/start - Six Pack CEO

Show Notes with Timestamps

Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme.
Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships.
Judgment by Appearance (00:02:10) Discussion on the subconscious judgments people make based on appearance in business settings.
Health vs. Wealth (00:04:13) Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success.
First Impressions Matter (00:05:08) Mauro explains how health influences trust and credibility in business interactions.
Changing Perceptions of Successful Individuals (00:06:45) Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness.
Metabolic Panels Importance (00:09:37) Mauro explains why he starts with metabolic panels for clients to assess health effectively.
Transformation Through Blood Work (00:12:29) Mauro shares his experience of using blood work to optimize client health and weight loss results.
Introduction to RepairPal (00:15:34) Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business.
App Fueled Overview (00:16:40) Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention.
Blood Work and Hormone Optimization (00:17:48) Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges.
Changing Testosterone Ranges (00:19:09) Comparison of historical and current testosterone levels, highlighting the impact of societal health trends.
The Importance of Feeling Good (00:21:01) Emphasis on personal health and how it affects business performance, beyond just numerical test results.
Five Pillars for Testosterone Optimization (00:23:45) Discussion of five key areas to address for naturally increasing testosterone levels.
Sleep's Critical Role (00:25:01) Importance of quality sleep in maintaining healthy testosterone levels and overall well-being.
Diet and Mineral Deficiencies (00:26:04) Focus on diet quality and addressing mineral deficiencies as crucial for testosterone production.
Body Fat and Hormonal Balance (00:26:18) Explaining how excess body fat affects hormones and overall mental health.
Chronic Stress and Hormonal Prioritization (00:27:18) Impact of chronic stress on hormone levels and the body's reproductive priorities.
Environmental Factors (00:28:32) Discussion on how environmental factors can subtly influence hormone health.
Business Lifestyle and Sleep (00:28:39) Reflection on the business owner's lifestyle and its negative impact on sleep and health.
Effective Workout Strategies (00:29:25) Mauro advocates for a manageable workout routine of three times a week for optimal health.
The Importance of Recovery (00:31:25) Discusses the need for balanced workout frequency to avoid fatigue and maintain testosterone levels.
Walking vs. Running (00:32:23) Explains the benefits of walking for long-term sustainability over high-intensity workouts like running.
Personal Experience with CrossFit (00:34:09) Shares insights on how intense training can lead to difficulties in maintaining a diet.
Actionable Health Advice (00:35:07) Suggests starting with blood work to assess health and identify potential issues.
Nutritional Framework (00:36:22) Recommends a balanced diet focusing on protein and fats to stabilize blood sugar levels.
Program Information (00:37:17) Provides details on the "Six Pack CEO" program and how to get more information.
Blood Work Offer (00:38:04) Mentions a special offer for blood work analysis to help assess health conditions.

Closing Remarks (00:39:51) Encourages listeners to reach out with questions and highlights the value of health assessments

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Marketing Tools and Tech Ideas for Auto Repair Shops [E139]

Wed, 12 Feb 2025 00:15:00 -0400

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.

Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.

If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at

Show Notes with Timestamps

Introduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.
Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.
Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.
Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.
Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.
Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.
Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.
Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.
Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.
Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.
Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.
SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.
Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.
Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings.
UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.
Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.
Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital ads.
Keyword Planning for Ads (00:16:59) Discussing the necessity of keyword planning tools for effective ad targeting.
Understanding UTM Tracking (00:17:36)
Explaining UTM tracking parameters for detailed insights into marketing performance.
Combining UTM with Link Shorteners (00:19:32) Using link shorteners like Bitly to manage long UTM links effectively.
RepairPal Introduction (00:21:05) Highlighting RepairPal as a resource for connecting auto repair shops with new customers.
Customer Loyalty Apps (00:22:12) Promoting App Fueled for creating custom loyalty apps for auto repair businesses.
Video Marketing Tools (00:22:21) Discussing essential video tools for auto repair shops without needing professional help.
Simplicity in Video Creation (00:23:15) Encouraging simplicity in video production to avoid overcomplication and promote consistency.
Website Tools for Auto Repair Shops (00:27:17) Recommending Auto Ops as a top scheduling tool for auto repair shops.
Website Building Recommendations (00:28:01) Suggesting Squarespace for easy website building for beginners in auto repair.
Importance of Original Photos (00:29:06) Encouraging the use of original photography for websites instead of stock images.
Photography Tips (00:30:13) Discusses the value of good photography, even with basic tools like cell phones.
Email Marketing Tools (00:30:31) Introduces Constant Contact and Mailchimp for effective email marketing strategies.
CRM Capabilities (00:31:15) Highlights the importance of utilizing built-in email features within CRMs for customer communication.
App Fuelled Overview (00:31:17) Explains App Fuelled as a comprehensive CRM beyond just app creation for auto shops.
Monthly Email Strategy (00:32:14) Encourages sending monthly emails to clients for better engagement and communication.
Marketing Insights (00:33:02) Discusses measuring marketing effectiveness through Meta insights and analytics tools.
Google Analytics Overview (00:35:19) Explains how Google Analytics and Search Console provide website performance insights.
Looker Studio Introduction (00:36:15) Introduces Looker Studio as a free tool for creating KPI dashboards similar to agency analytics.
ChatGPT in Marketing (00:37:17) Covers the potential and risks of using AI tools like ChatGPT for content creation.
Follower Counter Gadget (00:39:33) Describes a fun gadget that tracks social media followers in real-time at physical locations.
NFC Tap Technology (00:41:11) Explains how NFC technology can simplify sharing contact information for auto repair shops.
Digital Business Cards (00:43:36) Promotes using digital business cards for easy sharing of contact information.
Podcasting for Auto Shops (00:45:10) Suggests that auto repair shops consider starting a podcast to connect with their audience.
Digital Notebook Discussion (00:45:15) Kim shares her experience with the Remarkable digital notebook for note-taking and organization.
Organizing Notes (00:46:11) She explains how she uses the notebook for various categories like faith, business, and conference notes.
Features of the Remarkable (00:47:06) Discussion on the features of the Remarkable, including customizable templates and pen options.
Podcast Promotion (00:47:58) Brian promotes episode 57, discussing whether auto repair shops should have their own podcasts.
Final Thoughts and Contact (00:48:12) Kim invites listeners to share tech tools and podcast ideas via email.
Community Engagement (00:49:07) Brian encourages joining their Facebook group, the Auto Repair Marketing Mastermind.
Acknowledging Sponsors (00:49:16) Brian thanks the sponsors, Repair Pal and App Field, for their support of the podcast.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/ep-057-should-your-shop-have-a-podcast/ - Should Your Shop Have a Podcast?

https://remarkable.com/ - Remarkable Notebook

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

https://www.daysoftheyear.com

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Preparing for April's Marketing [E138]

Wed, 05 Feb 2025 00:15:00 -0400

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop.

This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.

Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.nationaldaycalendar.com/

https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month

https://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/

Show Notes with Timestamps

Introduction to April Marketing (00:00:10) The hosts introduce the episode and discuss the focus on marketing strategies for April.
Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.
Car Care Clinics (00:03:11) Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.
Vida: Video Every Day in April (00:04:55) Discussion on the importance of video marketing and committing to daily video creation for engagement.
Celebrating National Pickleball Month (00:07:44) Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.
Honoring EMS Week (00:08:12) Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.
Tax Return Promotions (00:09:55) Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds.
April Fool's Day Marketing (00:10:48) Ideas for fun social media posts and jokes to engage customers on April Fool's Day.
National Ride Your Horse to a Bar Day (00:14:09) Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it.
National 4x4 Day (April 4) (00:14:45) Celebration ideas for off-road enthusiasts and engaging posts for customers.
World Rat Day (April 4) (00:15:18) Discussion on celebrating the impact of rats on auto repairs.
National Rita Roadmap Day (April 5) (00:16:12) A fun take on roadmap reading skills among staff.
International Pillow Fight Day (April 5) (00:16:27) Humorous suggestions for a pillow fight as social media content.
National Grilled Cheese Sandwich Day (April 12) (00:17:05) Ideas for a grilled cheese challenge at the shop.
State Pride Days (April) (00:17:28) Encouragement to celebrate local state days and community engagement.
Tax Day and National That Sucks Day (April 15) (00:18:08) Creative marketing ideas related to tax day and repairs.
National Auctioneers Day (April 17) (00:19:08) Fun activities like staff auctioneering for customer engagement.
Easter (April 20) (00:19:40) Ideas for Easter celebrations and community involvement.
Girl Scout Leaders Day and Earth Day (April 22) (00:20:24) Promoting community ties with Girl Scouts and environmental awareness.
Clean Comedy Day (April 28) (00:21:38) Encouraging clean jokes and humor among staff.
Viral Video Day (April 29) (00:22:17) Encouragement to create engaging videos for social media.
April Showers Bring May Flowers (00:23:38) Marketing strategies related to spring maintenance and vehicle care.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Tune in for another episode next week. Until then, go fill those bays!

Talking Points

General Topics for April:

April showers bring may flowers - wiper blades, Aquapel, tires
Continuing the theme from March
Spring maintenance and cleaning
Pot holes - winter damage
Change back to summer tires
Continue with the tax refund talk

Days of the Year - Monthly Themes

April is the first of the two National Car Care Months
VEDA - Video Every Day in April

Days of the Year - Weekly Themes

National EMS Week

Days of the Year - Daily Themes

4/1 April Fools Day
4/2 National Ride Your Horse to a Bar Day
4/3 National Burrito Day
4/4 World Rat Day
⅘ International Pllow Fight Day
⅘ National Read a Road Map Day
4/12 National Grilled Cheese Sandwich Day
4/15 National That Sucks Day
4/17 National Auctioneers Day
4/20 Easter
4/22 National Jelly Bean Day
4/28 Clean Comedy Day
4/29 Viral Video Day

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Making Great First Impressions [E137]

Wed, 29 Jan 2025 00:15:00 -0400

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified

Network of shops are trusted by millions of customers each month. Learn more at

RepairPal.com/shops

Are your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.

With personal stories and practical tips, they’ll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You’ll even hear about Kim’s checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.

Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!

Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you

grow your auto business and you can learn more at RepairPal.com/shops.

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.autoops.com/ - Online Scheduling for Auto Shops

https://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shop

https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty

https://remarkable.com/ - Remarkable notebook

Show Notes with Time Stamps

Introduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast.
Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops.
Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues.
Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor.
Origin of the Episode's Topic (00:03:13) Kim explains that the episode's topic originated from a class she taught about hosting events in auto repair shops.
Creating a First Impression Checklist (00:04:08) Kim mentions her intention to create a first impression checklist based on customer journey insights.
Importance of Online Presence (00:04:51) Discussion shifts to how potential customers first experience a business online, including websites and Google profiles.
The Grunt Test (00:06:39) Brian explains the "grunt test," where a stranger should easily understand what a website is about.
Evaluating Website Impressions (00:08:04) Kim emphasizes the importance of assessing what feelings a website evokes in potential clients.
Social Media's Role in First Impressions (00:10:12) The conversation covers how social media contributes to first impressions and customer perceptions.
Content Strategy and Audience Alignment (00:12:08) Brian shares a client's unconventional marketing strategy and the importance of aligning content with audience expectations.
Google Business Profile Importance (00:12:59) Kim highlights the significance of maintaining an accurate and complete Google Business Profile for attracting customers.
Customer Experience in a Hurry (00:14:01) Kim discusses how potential customers often search for auto repair services quickly, emphasizing the need for accurate information.
Improving Waiting Area Appearance (00:15:02) Discusses the importance of updating photos of the waiting area to enhance customer impressions.
The Importance of Phone Etiquette (00:15:38) Emphasizes listening to phone calls to ensure service advisors are friendly and professional.
First Impressions Over the Phone (00:16:38) Highlights how the tone and manner of answering calls can significantly impact first impressions.
Customer Experience During Calls (00:17:18) Explores the importance of a welcoming greeting and attentive service during phone interactions.
Listening to Recorded Calls (00:19:22) Encourages shop owners to review recorded calls to improve customer service quality.
Customer Experience in Shops (00:21:36) Discusses a personal anecdote about poor customer service and its impact on first impressions.
Evaluating Online Scheduling Experience (00:24:26) Stresses the importance of user-friendly online scheduling systems for customer satisfaction.
Drive-By Assessment of Shop Appearance (00:26:23) Encourages shop owners to evaluate their business from a customer's perspective for first impressions.
Parking Lot and Vehicle Presentation (00:27:27) Discusses the significance of a tidy parking lot and appropriate vehicles for attracting customers.
Signage and Branding Consistency (00:29:03) Highlights the importance of maintaining updated and clear signage to reflect the brand accurately.
The Story of the Old Shop (00:29:52) Brian shares a humorous anecdote about visiting an old shop and its rundown appearance.
The Importance of Cleanliness (00:30:46) Discussion about how exterior cleanliness impacts first impressions in auto repair shops.
Creating a Welcoming Atmosphere (00:31:27) Kim emphasizes the significance of the waiting area’s atmosphere and sensory experiences for customers.
Sensory Experiences Matter (00:31:47) Exploration of how smell and touch affect customers' perceptions in an auto repair shop.
Comparing Experiences (00:34:29) Kim discusses how customers compare their experiences to other businesses like Chick-fil-A.
Details Matter (00:35:28) Highlighting the importance of small details in creating a positive customer experience.
Creating a Family-Friendly Environment (00:36:55) Discussion on accommodating families and making kids feel welcome in the shop.
Comfort in the Waiting Area (00:38:39) Brian stresses the need for comfortable seating and a welcoming environment for customers.
Responsibility for Cleanliness (00:39:23) Discussion on who is responsible for maintaining cleanliness in the shop.
Bathroom Cleanliness (00:40:20) A personal story about the poor state of a customer-facing bathroom and its impact.
Thoughtful Amenities (00:41:24) Kim talks about providing thoughtful amenities for female customers in the bathroom.
Impression of Cleanliness (00:43:19) Discussion on the importance of maintaining high standards of cleanliness in customer-facing areas.
Shop Area Cleanliness (00:44:11) Importance of maintaining a bright, clean, and organized shop environment for clients and staff.
Efficient Shop Layout (00:45:02) Discusses the necessity of an efficient layout to enhance workflow and client experience.
Client Interaction (00:46:05) Emphasizes tailoring conversations with clients based on their vehicle ownership goals.
Permission for Inspections (00:47:58) Importance of asking for permission to perform inspections to enhance client trust and experience.
Client Follow-Up (00:48:59) Discusses the significance of following up with clients post-service to ensure satisfaction.
Team Appearance (00:49:48) Highlights how professional attire of staff can impact first impressions on clients.
Importance of First Impressions (00:50:45) Stresses that consistent positive impressions lead to long-term client relationships and referrals.
Final Thoughts and Checklist (00:50:46) Introduction of a PDF checklist for staff to enhance awareness of shop cleanliness and organization.

How To Get In Touch

Website - shopmarketingpros.com

https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Preparing for March's Marketing [E136]

Wed, 22 Jan 2025 00:15:00 -0400

Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.

Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence.

Tune in now to get ahead of the game and make March your shop’s most successful month yet!

Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.nationaldaycalendar.com/

https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo

Show Notes with Timestamps

Introduction to March Marketing (00:00:10) Overview of the episode's focus on March marketing strategies for auto repair businesses.
Importance of Planning (00:01:35) Discusses the significance of planning marketing strategies in advance for better engagement.
Women's History Month (00:04:42) Highlights the importance of celebrating women in auto care during March.
Spring Maintenance Promotions (00:05:25) Encourages promoting spring maintenance and pre-trip inspections as warmer weather approaches.
Tax Refund Marketing (00:06:57) Suggests leveraging tax refunds for promoting maintenance and larger repairs to customers.
St. Patrick's Day Marketing Ideas (00:08:07) Discusses fun marketing ideas around St. Patrick's Day, emphasizing luck and customer appreciation.
Mardi Gras Promotions (00:08:54) Encourages shops in Louisiana to incorporate Mardi Gras themes into their marketing.
Pothole Awareness (00:10:23) Highlights the impact of winter on roads and the marketing opportunities around pothole-related services.
Allergy Season Promotions (00:11:16) Suggests promoting cabin filter replacements and air conditioning services as allergy season approaches.
International Women's Week (00:12:17) Encourages highlighting women in the shop and community involvement during this week.
Chocolate Chip Cookie Week (00:12:52) Suggests marketing around Chocolate Chip Cookie Week with treats for customers.
Vision Conference Marketing (00:14:16) Discussion on marketing strategies for the Vision conference and its importance in the auto repair industry.
RepairPal Introduction (00:15:19) Overview of RepairPal's services and how it helps auto repair shops attract new customers.
Customer Loyalty App (00:16:24) Introduction to App Fueled, a customer loyalty app designed for auto service shops to boost retention.
Social Media Sharing Concerns (00:17:12) Addressing business owners' apprehensions about sharing company activities on social media.
Changing Perceptions on Business Success (00:18:35) Encouraging business owners to shift their perspective on sharing successes to build trust with customers.
Employee Appreciation Month (00:20:19) Highlighting the importance of employee appreciation and potential marketing strategies around it.
Fun Facts About Names Day (00:22:01) Ideas for celebrating Fun Facts About Names Day with staff engagement and social media content.
Automotive Related Days in March (00:23:26) Discussion on various automotive-themed days in March and how to incorporate them into marketing.
National Write Your Story Day (00:24:21) Encouragement to share the story of the shop through video content on National Write Your Story Day.
Community Engagement During COVID (00:25:18) Sharing examples of community engagement through video collaborations during the COVID pandemic.
World Tattoo Day (00:25:18) Fun marketing ideas related to World Tattoo Day and showcasing staff personalities.
Make Up Your Own Holiday Day (00:26:13) Creative marketing opportunities around the concept of making up your own holiday.
Quirky Country Music Song Day (00:26:33) Discussion on fun ways to engage with quirky country music song titles in marketing.
National Mom and Pop Business Owners Day (00:27:09) Encouragement to share the history and community role of local mom-and-pop auto repair shops.
Marketing Strategies Overview (00:28:07) Discussion on selecting relevant marketing themes and events for March without overwhelming customers.
Engagement Encouragement (00:28:48) Caroline encourages listeners to share creative posts in the auto repair marketing community.
Podcast Appreciation (00:29:04) Brian expresses gratitude to listeners and highlights the podcast's presence on the aftermarket radio network.
Sponsor Highlight: App Fueled (00:29:52) Brian emphasizes App Fueled's comprehensive CRM capabilities beyond just app creation for auto repair shops.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Podcast Hosts Don't Have It All Figured Out [E135]

Wed, 15 Jan 2025 00:15:00 -0400

Podcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host.

You’ll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you’ve ever felt like you don’t have it all together, this episode will remind you—you’re not alone.

Listen in for an honest discussion about navigating the auto repair industry, embracing authenticity, and growing through the challenges of imperfection!

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified

Network of shops are trusted by millions of customers each month. Learn more at

RepairPal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Episode 118 VEDA

https://agencyanalytics.com/blog/how-profit-first-helped-this-agency-scale - Profit First Was the Key to Our Agency’s Financial Transformation

https://shopmarketingpros.com/ep-125-its-ok-to-dream-big-stop-playing-small/ - It’s OK to Dream Big (Stop Playing Small)

Show Notes with Timestamps

Introduction to the Episode (00:00:01) Brian introduces the podcast and sets the theme about podcast hosts not having all the answers.
Inspiration from Mike Allen's Post (00:00:10) Discussion on how Mike Allen's humorous post sparked Brian's reflections on podcasting and advice-giving.
Brian's Insecurities as a Host (00:01:15) Brian shares his personal insecurities regarding his role as a podcast host and influencer.
Critique of Influencers (00:02:26) Brian expresses frustration with influencers who claim to have life figured out, relating it to his experiences.
Sharing Personal Experiences (00:03:33) Emphasis on the importance of sharing personal learning experiences rather than presenting oneself as an expert.
Struggles with Advice-Giving (00:04:36) Brian discusses his ongoing struggles with the advice he shares in his podcasts and posts.
Imposter Syndrome (00:05:37) Brian reflects on feelings of imposter syndrome when sharing advice on managing expenses and business practices.
Going Against Popular Opinion (00:06:46) Brian talks about the challenges of discussing unpopular business opinions and the reactions he receives.
Sponsor Promotion: RepairPal (00:08:54) Brian promotes RepairPal and its benefits for auto repair shops seeking new customers.
Sponsor Promotion: App Fueled (00:09:55) Introduction of App Fueled and its services for building customer loyalty apps for auto repair businesses.
Rewarding Success Stories (00:10:59) Brian shares the rewarding experience of hearing success stories from listeners implementing his advice.
Discernment in Advice-Giving (00:12:03) Brian advises listeners to discern the credibility of advice from various influencers and podcasters.
Conclusion and Reflection (00:13:10) Brian wraps up the discussion, emphasizing the importance of honesty in sharing experiences and insights.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

The Art Of Slowing Down [E134]

Wed, 08 Jan 2025 00:15:00 -0400

As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life.

From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you’re planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy.

Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life!

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Lagniappe (Books, Links, Other Podcasts, etc)

Show Notes with Timestamps

Introduction to the Episode (00:00:01) The host introduces the podcast and the topic of slowing down in auto repair business ownership.
Discussion of New Features (00:00:46) The speakers mention the potential of live streaming their podcast on Facebook.
The Importance of Slowing Down (00:01:59) The co-host emphasizes that slowing down doesn't mean being lazy or complacent.
Target Audience Clarification (00:02:16) The host clarifies that the episode is not for new business owners who are still growing.
Personal Experiences with Surgery (00:05:30) Kim shares her experience of recovery after back surgery and the need for slowing down.
Planning for Recovery (00:06:56) Kim discusses the importance of planning and preparing for recovery from her surgery.
Building Trust in the Team (00:09:59) Kim reflects on how stepping back built confidence in her team and their abilities.
Easing Back into Work (00:12:33) Kim talks about her gradual return to work and the importance of giving herself grace.
Avoiding Extreme Situations (00:13:25) The host encourages listeners not to wait for extreme situations like surgery to slow down.
The Importance of Slowing Down (00:14:32) Kim discusses the brutal nature of automotive conference seasons and the need for downtime.
Personal Time and Routine (00:15:25) Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation.
Work-Life Balance for Entrepreneurs (00:16:14) Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day.
Freedom of Time and Finances (00:18:22) Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time.
Daily Slow Time (00:18:38) Brian talks about integrating intentional slow time into daily routines, even during work trips.
One Minute Pause Technique (00:19:28) Brian introduces a one-minute pause app for quick moments of mindfulness during busy days.
Creating Healthy Leadership (00:20:30) Brian emphasizes the need for leaders to be emotionally and physically healthy for their teams.
Encouragement to Slow Down (00:21:25) Kim encourages listeners to consider slowing down and reflects on building a supportive team.
Conclusion and Thanks (00:22:29) Kim and Brian thank their sponsors and invite listeners to tune in next week.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

What Do You Look Like When You're Not There? [E133]

Wed, 01 Jan 2025 00:15:00 -0400

What impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built.

We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it’s in your shop, at home, or in your community, the impressions you leave behind tell a powerful story.

Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave!

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Square Body Dave - https://www.youtube.com/@squarebodydave

Show Notes with Timestamps

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Stolen Leadership And Allowing Your Team To Make Mistakes [E132]

Wed, 25 Dec 2024 00:15:00 -0400

In this episode of the Auto Repair Marketing Podcast, we explore the concept of "stolen leadership"—a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission. We'll discuss why this behavior can be a game-changer for your business, how to embrace it, and the importance of allowing your team to make mistakes as part of their growth.

You'll hear insightful stories and practical advice on navigating the balance between guiding your team and stepping aside to let them thrive. Whether you're looking to empower your employees, reduce micromanagement, or create a workplace that fosters initiative and innovation, this episode has something for you.

Don’t miss out on this powerful episode that could help you take your leadership skills—and your team—to the next level.

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.tonyrobbins.com/disc - Disc Assessments

https://books.google.com.ph/books?id=tpspDwAAQBAJ&newbks=0&lpg=PA1&pg=PA1#v=onepage&q&f=false - Extreme Ownership

Shownotes with Timestamps

Introduction to the Episode (00:00:10) Brian introduces the podcast and co-host Kim, mentioning her recent recovery.
Definition of Stolen Leadership (00:01:08) Discussion about the term "stolen leadership" and its positive implications in team dynamics.
Personal Anecdotes on Leadership (00:03:37) Brian shares a lunch conversation about the benefits of allowing others to take initiative.
Kim's Experience with Stolen Leadership (00:04:29) Kim reflects on her feelings when her responsibilities were taken over by a proactive team member.
The Importance of Team Growth (00:06:17) Brian emphasizes that a good leader encourages their team to surpass them in abilities.
Balancing Leadership Roles (00:09:04) Discussion on the need for both leaders and workers within an organization.
Examples of Stolen Leadership (00:10:47) Brian shares examples of team members who have successfully taken on leadership roles.
Acknowledging Contributions (00:14:02) The importance of recognizing team members who fill gaps and take initiative.
Natural Leadership Qualities (00:15:06) Kim discusses how leadership can be innate and the importance of finding the right roles for individuals.
Rewarding Initiative (00:15:37) Brian concludes by stressing the need to reward those who demonstrate leadership to prevent them from leaving.
Understanding People Problems (00:15:43) Discussion on the four people problems and identifying the worst issue in team dynamics.
Right Person, Right Seat (00:16:10) Emphasis on the importance of recognizing and nurturing talent in the right roles to prevent disengagement.
Mentorship and Growth (00:16:58) The necessity of coaching and mentoring employees as they transition into new roles and responsibilities.
Allowing Mistakes in Growth (00:17:55) The importance of permitting team members to make mistakes as a part of their learning process.
Consequences of Punishing Mistakes (00:19:05) Discussion on the negative impact of punishing employees for mistakes, leading to a culture of fear.
Learning from Experience (00:20:04) Personal anecdotes highlighting the value of learning from mistakes and the role of mentorship in that process.
The Importance of Leadership Recognition (00:23:01) Encouragement to recognize and support leaders within the organization to foster growth and leadership.
Stealing Leadership (00:23:56) Exploration of the concept of "stealing leadership" and its implications for organizational growth.
Appreciating Team Efforts (00:25:02) The significance of acknowledging team members' contributions to maintain morale and encourage leadership.
Closing Remarks and Future Topics (00:25:24) Wrap-up of the episode and a preview of the next topic related to the importance of effective team dynamics.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Branding Your Shop As A Concierge Auto Repair Shop [E131]

Wed, 18 Dec 2024 00:15:00 -0400

Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit.

I’m your host, Brian Walker, and I’ll walk you through the strategies to elevate your shop’s reputation, attract the right customers, and deliver unforgettable service. From perfecting your shop’s appearance to embracing “white-glove” customer care, you’ll learn how to build a business that feels exclusive, premium, and worth talking about.

If you’ve ever wondered how to stop attracting vehicles that don’t fit your vision or how to cater to clients who value exceptional care, this episode is for you. With inspiration from brands like Disney and the Ritz-Carlton, we’ll uncover what it takes to turn your shop into a place that wows clients at every turn.

Let’s rethink the way auto repair is done and discover how to make every client interaction extraordinary. Ready? Let’s dive in!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Episode 108 With Michael Doherty

https://www.youtube.com/@BuckleysAutoCare - Greg Buckley

https://www.youtube.com/@fixingcars - Charlie's Foreign Car Service

https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans

Show Notes with Timestamps

Introduction to the Episode (00:00:10) Brian Walker introduces the episode, focusing on branding an auto repair shop as a concierge service.
Client Inquiry (00:01:19) Discussion about a Facebook message from a shop owner seeking advice on attracting qualified clients.
Understanding Clientele (00:02:25) Brian explains the challenges of attracting higher-end clients versus those with older vehicles.
Marketing Evaluation (00:03:27) Brian reviews the shop's marketing efforts and website, noting its professionalism and organization.
Shop Location Insights (00:04:22) Brian discovers the shop is located in a high-end suburban area, which is beneficial for branding.
Personal Background of the Owner (00:05:15) Brian learns about the shop owner's background, including his career and financial stability.
Branding as Concierge Service (00:06:26) Brian suggests branding the shop as a concierge auto repair service to attract the right clientele.
Defining Concierge Auto Repair (00:07:20) Discussion on the concept of concierge auto repair and its implications for business strategy.
Importance of Self-Promotion (00:08:27) Brian emphasizes the need for shop owners to promote their exceptional customer care.
Experiencing High-End Service (00:09:29) Advice on experiencing high-end customer service to inspire similar practices in their own shop.
Creating Memorable Experiences (00:10:42) Brian shares insights on how to create standout experiences for clients, referencing Disney.
Impact of Exceptional Service (00:12:32) Brian recounts a personal story from a Disney cruise that illustrates the power of great service.
Differentiation in Experience (00:14:31) Brian stresses that every aspect of a concierge auto repair shop must provide a unique experience.
Marketing Through Experiences (00:14:31) Discussion about marketing strategies focused on creating raving fan experiences rather than traditional methods.
Introduction to RepairPal (00:15:34) Discussion on the benefits of being a RepairPal certified shop for attracting quality customers.
Customer Loyalty Apps (00:16:42) Overview of App Fueled's services for building customer loyalty apps for auto repair shops.
High-End Marketing Strategies (00:17:58) Emphasis on creating upscale marketing materials to attract high-end clients.
Parking Lot Presentation (00:19:02) Importance of maintaining a clean parking lot with quality vehicles to attract desired clientele.
Shop Cleanliness and Professionalism (00:21:03) The necessity of a clean shop and professional staff appearance to enhance customer experience.
Phone Etiquette (00:22:12) How to improve customer interactions by answering the phone with a helpful attitude.
Social Media Engagement (00:24:10) Strategies for using social media to showcase exceptional client care and build trust.
Creating Exclusive Experiences (00:26:56) Ideas for enhancing customer experience with thoughtful gestures like leave-behinds and convenience services.
Concierge Service Concept (00:27:57) Defining the concierge role in auto repair, emphasizing comprehensive customer service.
Marketing High-End Services (00:29:31) The importance of marketing a higher level of service without appearing boastful.
Creating Exceptional Experiences (00:30:24) Discussion on how to provide high-level auto repair and make clients' lives easier.
Embracing Imperfection (00:31:32) Acknowledgment that no shop is perfect, but striving for better experiences is key.
Gratitude to Sponsors (00:32:32) Thanking sponsors and encouraging listeners to tune in next week for more insights.

How To Get In Touch

Website - shopmarketingpros.com

https://appfueled.com/jeremy - Jeremy Glassco

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Beyond CRM: Using AppFueled to Redefine Customer Loyalty in Auto Repair [E130]

Wed, 11 Dec 2024 00:15:00 -0400

When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shop’s success. In this episode, we’re joined by Jeremy Glassco, founder of AppFueled, an innovative tool designed to disrupt customer behavior and redefine loyalty in auto repair.

You might think AppFueled is just another CRM, but it’s actually so much more. Today, we’ll explore how its features—from branded call centers to custom loyalty programs—are setting new standards for customer experience. We’ll also dig into what it means to “disrupt” customer behavior in a way that keeps your clients coming back to your shop instead of drifting to the competition.

Whether you're new to customer relationship tools or already running a CRM, we think you’ll find something valuable in today’s episode. Let’s dive in!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Appfueled.com - Appfueled

https://shopmarketingpros.com/ep-106-part-2-customer-retention-series-service-advisor-role/ - Customer Retention Series – Service Advisor Role

How To Get In Touch with the Guest

Show Notes with Timestamps

Introduction and Guest Introduction (00:00:01) Brian Walker introduces the podcast and guest Jeremy Glassco, highlighting the episode's focus on App Fueled.
App Fueled Origins (00:02:07) Jeremy explains the initial concept of App Fueled and its evolution from a website builder to a CRM tool.
Stubbornness and Evolution (00:03:08) Jeremy shares personal anecdotes about his journey and the challenges faced while developing App Fueled.
Freedom of Entrepreneurship (00:04:44) Jeremy discusses the freedom and hard work involved in owning a business and the values learned from his upbringing.
Veterans' Appreciation (00:05:54) Brian and Jeremy express gratitude for veterans, emphasizing the sacrifices made for freedom.
Misconceptions about App Fueled (00:06:30) Brian clarifies misconceptions regarding App Fueled, noting it’s more than just an app for shops.
Full-Featured CRM Discussion (00:07:10) Jeremy highlights App Fueled's capabilities as a comprehensive CRM, including unique features not found elsewhere.
Background of Refer a Car LLC (00:08:06) Jeremy recounts the founding of Refer a Car LLC and its initial mission to connect youth groups with auto repair shops.
Community Engagement Through Fundraising (00:09:35) Jeremy discusses the successful fundraising initiative that connected local youth groups with auto repair shops.
Referral Program Development (00:10:25) Jeremy explains the integration of a referral program into App Fueled, enhancing customer engagement and loyalty.
Mission Statement (00:12:05) Jeremy concludes with the mission of App Fueled: to disrupt consumer behavior for repeat business.
Introduction to Consumer Behavior (00:12:59) Discussion on how consumer decisions are made quickly, often before engaging with the service.
The Importance of Customer Engagement (00:13:58) Exploration of strategies to engage customers who may decide not to return.
Loyalty Ladder Concept (00:14:54) Introduction of a loyalty ladder to enhance customer retention through multiple touchpoints.
Rewards Program Insights (00:16:23) Comparison between traditional rewards programs and the customizable options offered by App Fueled.
Creative Marketing Ideas (00:17:10) Highlighting innovative strategies from shops to enhance customer engagement and loyalty.
Industry Comparison (00:20:18) Discussion on the effectiveness of apps in various industries compared to the auto repair sector.
Consumer Expectations (00:21:14) Questioning whether the auto repair industry meets customer expectations for service engagement.
Communication Preferences (00:23:09) Debate on the best methods for shops to communicate with customers beyond traditional means.
The Role of Technology in Marketing (00:24:30) Emphasis on how technology can provide a competitive advantage in customer communication.
Controversial Success Stories (00:26:11) Acknowledgment of successful shops using innovative strategies, including call centers, to boost sales.
Call Center Integration (00:27:19) Discussion on the call center feature of App Fueled and its benefits for auto repair shops.
Omnichannel Communication (00:27:26) Explains the importance of omnichannel strategies in customer engagement and how App Fueled implements them.
Reviving Phone Communication (00:28:59) Jeremy shares insights on the significance of phone communication in customer relationships.
Designated Caller IDs (00:30:27) Introduction of designated caller IDs for staff to improve customer recognition and call tracking.
Impact of AI on Communication (00:30:39) Discussion on how AI will affect phone call responses and customer engagement.
Branded Calling Feature (00:31:23) Explains the branded calling feature, enhancing customer identification during calls.
Pre-booking Strategies (00:32:40) Jeremy introduces pre-booking concepts for improving customer follow-up and appointment scheduling.
Creating Customer Experiences (00:33:27) The importance of delivering promised services to enhance customer satisfaction in the auto repair industry.
Note-Taking in CRM (00:34:24) Discussion on the need for effective note-taking in CRMs to manage customer relationships better.
Building Relationships (00:36:09) Importance of personal relationships in service industries and how to achieve them.
Disrupting Consumer Behavior (00:38:14) Jeremy elaborates on the concept of disrupting consumer behavior to enhance customer engagement.
Creating Customer Paths (00:39:32) The need for distinct customer paths to encourage proactive engagement and loyalty.
Enticing App Downloads (00:39:49) Strategies for encouraging customers to download the shop's app as part of engagement efforts.
Understanding Membership Programs (00:41:08) Discussion on the importance of pricing strategies and customer engagement in membership programs.
The Value of Customer Convenience (00:42:35) Exploration of how customers value convenience and are willing to pay more for it.
Engagement and Customer Behavior (00:42:57) Insight into how customer engagement affects rebate programs and overall satisfaction.
Pricing Strategies and Customer Choices (00:43:42) Debate on the fairness of pricing strategies and allowing customers to decide their value.
Challenges with Membership Pricing (00:45:40) Discussion on misconceptions around pricing memberships and the reality of customer willingness to pay.
Trends in Customer Relationship Management (00:47:26) Insights into upcoming trends in technology and customer relationship management in the auto repair industry.
Consumer Saturation and Technology (00:48:44) Analysis of how consumer saturation affects technology adoption and customer engagement strategies.
Branding and Communication Channels (00:49:31) Emphasis on the importance of branding in communication channels to enhance customer retention.
Getting Customers to Engage (00:50:23) Strategies for encouraging customers to engage with apps and services while they are in the shop.
Connecting with Jeremy Glassco (00:51:14) Information on how listeners can connect with Jeremy for insights on App Fueled.

How To Get In Touch

Website - shopmarketingpros.com

https://www.daysoftheyear.com/

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Preparing for February's Marketing [E129]

Wed, 04 Dec 2024 00:15:00 -0400

Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.

Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you’re promoting winter maintenance, preparing for tax season, or tapping into February’s spirit, this episode has everything you need to make February marketing easy, effective, and engaging.

Tune in now and discover how to keep your shop top-of-mind this February and beyond!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/126 - Preparing For January’s Marketing

https://www.nationaldaycalendar.com/ - Topics for February

Show Notes with Timestamps

Introduction to the Episode (00:00:10) Brian introduces the podcast episode, discussing February marketing strategies with guest Caroline Lagrone.
Sponsor Acknowledgment (00:00:22) Brian thanks sponsors RepairPal and App Fueled, highlighting their services for auto repair businesses.
Planning Marketing for February (00:01:10) Discussion on planning marketing efforts for February, applicable for future years as well.
Importance of National Dates (00:01:44) Caroline provides a disclaimer about the variability of national days and weeks throughout February.
Valentine's Day Marketing Ideas (00:02:25) Emphasis on love-themed marketing ideas related to cars and community engagement for Valentine's Day.
Promotional Ideas for Customers (00:03:23) Suggestions for promotions like Hershey's kisses or roses for customers to celebrate Valentine's Day.
Community Involvement (00:04:18) Ideas for engaging with local charities and organizations during February, focusing on love and kindness.
Boy Scouts Anniversary Week (00:06:44) Highlighting the Boy Scouts anniversary week and offering car care merit badge clinics at auto shops.
Random Acts of Kindness Week (00:07:41) Discussion on promoting kindness in the shop and community during Random Acts of Kindness Week.
Incorporating Kindness into Marketing (00:09:51) Encouragement to share acts of kindness on social media to inspire community involvement.
National Days in February (00:12:22) Introduction to various fun national days in February that can be leveraged for marketing.
Ice Cream for Breakfast Day (00:13:08) Fun marketing idea involving ice cream for breakfast to engage staff and customers.
Doggy Date Night Promotion (00:14:15) Ideas for celebrating dog lovers with promotions like giving away dog toys during visits.
Groundhog Day (00:14:29) Discussion on celebrating Groundhog Day and incorporating red for National Wear Red Day.
National Working Naked Day (00:14:58) A humorous suggestion against celebrating National Working Naked Day on February 7th.
National Apprenticeship Week (00:15:07) Highlighting the importance of apprenticeship programs in auto repair for marketing trust.
National Pizza Day (00:15:57) Ideas for celebrating National Pizza Day by engaging with local businesses and teams.
Daytona Pole Day (00:17:02) Introduction to Daytona Pole Day as a marketing opportunity related to NASCAR.
Cow Milked While Flying in an Airplane Day (00:17:41) Encouragement for creative celebrations of this quirky day with a prize incentive.
National Battery Day (00:19:23) Mention of National Battery Day and other auto-related observances in February.
Road Trip Readiness Tips (00:23:09) Promoting pre-trip inspections and maintenance for upcoming road trips.
Super Bowl Watch Party (00:25:17) Engagement ideas around the Super Bowl, including giveaways and social media interactions.
Mardi Gras Season (00:26:40) Discussion on Mardi Gras and local community events to engage customers effectively.
Celebrating Shop Milestones (00:28:24) Discusses the importance of recognizing shop anniversaries and team accomplishments in marketing strategies.
Podcast Network Reminder (00:29:04) Mentions the podcast's place within the aftermarket radio network and encourages listeners to explore other shows.
Sponsor Acknowledgment (00:29:12) Thanks sponsors RepairPal and App Fueled for their support, emphasizing their role in the podcast's continuation.
Closing Remarks (00:29:26) Wraps up the episode, encouraging audience engagement and feedback for future discussions.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

The Great SMP Website Debacle [E128]

Wed, 27 Nov 2024 00:15:00 -0400

In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required immediate action.

Hallie shares how she stepped in to take ownership, assessed each project, and led the team in establishing new, realistic launch dates. Together, Brian and Hallie discuss the importance of extreme ownership, providing structure, and delivering clear direction to get the team back on track. They also emphasize the value of staying calm when challenges arise, and the critical lesson that clients don’t expect perfection—they just want things made right.

If you’re navigating your own business challenges, this episode is packed with valuable insights and practical advice on leadership, integrity, and making tough decisions.

Tune in now to discover how to keep your business on course, even when it feels like everything is going wrong.

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at

How To Get In Touch With the Guest

Hallie Wasinger: https://www.linkedin.com/in/hallie-wasinger-411706161/

Show Notes with Time Stamps

Introduction to the Episode (00:00:10) Brian introduces the podcast and guest Hallie Wasinger, setting the stage for the discussion.
The Great Website Debacle (00:01:30) Brian introduces the topic of the "great shop marketing pros website debacle" and thanks sponsors.
Agency Environment Challenges (00:04:39) Hallie describes the intense pace of working in an agency, likening it to "drinking out of a firehose."
Hiring Challenges (00:05:20) Brian discusses the difficulties in hiring a suitable web project manager for their fast-paced agency.
Trusting Your Instincts (00:05:56) Brian emphasizes the importance of trusting your instincts when sensing something is wrong in a project.
Communication Breakdowns (00:07:04) Hallie notes that the team started feeling something was off, leading to a breakdown in communication.
Reality Check on Project Status (00:08:49) Brian reveals the shocking reality of multiple projects being behind schedule and lacking communication.
Lessons on Accountability (00:09:45) Brian discusses the need to dig deeper when issues arise and not just take someone's word for it.
Transition of Responsibilities (00:10:42) Hallie expresses her eagerness to take over the web team after the previous manager's departure.
Implementing Systems and Processes (00:11:28) Hallie highlights her focus on creating systems to improve the web team's efficiency.
Taking Ownership of Projects (00:13:14) Hallie shares her approach of taking extreme ownership and communicating directly with clients about project statuses.
Setting Expectations (00:14:34) Discusses the importance of clear communication with clients regarding their website project timelines.
Team Structure and Trust (00:15:30) Hallie emphasizes the need for structure and realistic timelines to gain team trust and improve workflow.
Leadership Style Reflection (00:17:42) Brian shares his leadership approach, focusing on empowering team members without micromanaging.
Addressing Sacred Cows (00:19:17) Discussion on the pitfalls of sticking to outdated processes and the necessity of flexibility in business.
Identifying Challenges (00:20:46) Hallie reveals ongoing issues she discovered after taking over the web team, highlighting the need for transparency.
Client Communication (00:23:33) Brian and Hallie discuss the importance of communicating issues and realistic expectations to clients effectively.
Team Collaboration for Success (00:26:24) The team collaborates to meet new launch dates, demonstrating collective buy-in and commitment to improvement.
Integrating Outside Help (00:27:13) Hallie explains how they ensured outside help adhered to their established processes and standards.
Building Future Relationships (00:28:28) Discussion on the potential for hiring effective outside developers as part of the internal team in the future.
Consulting Your Network (00:28:49) The importance of seeking advice from peers or coaches during business challenges.
Recognizing Reality (00:29:30) Understanding that situations are often not as dire as they initially seem.
Integrity as a Core Value (00:30:23) Emphasizing the necessity of integrity in resolving client issues.
Difficult Client Conversations (00:31:02) Sharing experiences of tough conversations with clients and the importance of transparency.
Reputation Management (00:32:13) Discussing how challenges can impact reputation and the importance of honest communication.
Trust Through Transparency (00:33:18) Building trust with clients by showing both positive and negative reviews.
Making It Right (00:35:09) The significance of ensuring clients feel satisfied after resolving issues.
Humanizing Client Relations (00:36:09) Meeting clients in person can strengthen relationships and ease past tensions.
Listening to Your Team (00:37:01) Encouraging open communication within the team to address concerns effectively.
Trusting Leadership (00:37:50) The importance of team trust in leadership decisions and actions during challenges.

How To Get In Touch

Website - shopmarketingpros.com

https://shopmarketingpros.com/125

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

When Do You Take Time to Think? [E127]

Wed, 20 Nov 2024 00:15:00 -0400

Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results.

Get practical tips on clearing distractions, setting the right direction, and making the most of your time away from the daily grind. Ready to take your business to the next level?

Tune in now and see how a little time to think can make all the difference!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.eosworldwide.com/blog/101893-eos-take-clarity-break - EOS Clarity Break

Clarity Break Starter Questions

Sometimes it is highly effective to have no plan, no questions while sometimes you need some starter questions to get your mind rolling (example questions below)

What would I do if I wasn’t afraid?
Today, I am dreaming about….
What’s draining my energy right now?
Who do you admire and why? What are they doing that you can do also?
How do you practice caring for yourself?
What are you most proud of?
What can you de-clutter physically or emotionally today/this weekend?
What are your self-affirmations? Make a list of statements to remind yourself who you are, what your talents/skills are, and what you believe about yourself.

Show Notes with Timestamps

Introduction to the Podcast (00:00:01) The host introduces the Auto Repair Marketing Podcast and acknowledges the network.
Importance of Mental Clarity (00:00:10) Brian Walker discusses the significance of mental clarity for business leadership and the distractions we face daily.
The Concept of Clarity Breaks (00:01:27) Walker explains clarity breaks as a tool for clearing the mind and enhancing creative thinking.
Personal Experience with Clarity Breaks (00:02:35) Brian shares his initial skepticism and eventual realization of the value of clarity breaks.
How to Conduct a Clarity Break (00:03:37) Instructions on how to effectively conduct a clarity break away from usual environments.
Benefits of Clarity Breaks (00:04:27) Walker emphasizes how clarity breaks can lead to significant insights and solutions for business growth.
Overcoming Limitations through Clarity (00:05:36) Brian reflects on overcoming mental barriers regarding business growth during his clarity break.
Clarity Breaks and Marketing (00:07:44) Discussion on how clarity breaks relate to marketing and fostering creativity in strategies.
Sponsorship Mention - RepairPal (00:09:30) Walker promotes RepairPal as a valuable resource for auto repair shops seeking new customers.
Sponsorship Mention - App Fueled (00:10:34) Introduction of App Fueled, offering custom loyalty apps for auto service shops.
Focused Clarity Breaks (00:11:39) Brian discusses how clarity breaks can be tailored to specific business challenges.
Questions to Guide Clarity Breaks (00:12:41) Walker provides questions to help focus thoughts during clarity breaks.
Involvement of Leadership Team (00:13:46) Encouragement for business leaders and their teams to engage in clarity breaks.
Action After Clarity Breaks (00:14:39) Advice on expanding ideas from clarity breaks into actionable steps.
Accountability and Follow-Up (00:15:37) Importance of scheduling follow-ups and involving accountability partners after clarity breaks.
Introduction to Listener Engagement (00:16:32) Brian invites listeners to suggest topics for future episodes via email.
Passion for the Automotive Industry (00:17:32) Brian expresses his love for the automotive industry and its community.
Acknowledgment of Sponsors (00:17:32) Brian thanks sponsors App Field and RepairPal for their support in producing the episode.
Promotion of Other Podcasts (00:17:32)
Listeners are encouraged to explore additional podcasts in the Aftermarket Radio Network.
Closing Remarks (00:18:21) The episode concludes with a reminder to listen again next week and fill the bays.
Podcast Information (00:18:32) Listeners are directed to follow the podcast and find contact information in the show notes.

How To Get In Touch

Website - shopmarketingpros.com

https://www.daysoftheyear.com/

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Preparing for January's Marketing [E126]

Wed, 13 Nov 2024 00:15:00 -0400

Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.

Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.

Don’t let January sneak up on you—start planning now!

Tune in to get the tools you need to make 2024 your best marketing year yet.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.nationaldaycalendar.com/ - Topics for January

How To Get In Touch With the Guest

Caroline Legrand - https://www.linkedin.com/in/caroline-legrand-00568b285/

Show Notes with Timestamps

Introduction to the Episode (00:00:01) Brian introduces the Auto Repair Marketing Podcast and guest Caroline Lagrange.
January Marketing Planning (00:01:30) Discussion on planning marketing strategies for January with insights from Caroline's experience.
Importance of Planning (00:02:29)Emphasizing the necessity of planning for effective marketing strategies.
Community Engagement (00:06:14) Caroline highlights the importance of tying marketing to local community events.
Winter Car Care Tips (00:06:14) Discussion on educating customers about winter car maintenance and safety.
New Year Resolutions (00:08:04) Encouraging customers to make car care resolutions for the new year.
Monthly Marketing Topics (00:10:10) Overview of key topics for January marketing, including national observances.
National Hobby Month (00:10:14) Ideas for engaging customers through hobbies and community connections.
National Blood Donor Month (00:11:06) Suggestions for hosting a blood drive to engage the community.
National Mentoring Month (00:12:14) Celebrating mentorship within the shop and training opportunities for staff
National Pizza Week (00:12:36) Ideas for incorporating fun promotions around National Pizza Week into marketing.
National Pizza Week (00:14:18) Discusses leveraging National Pizza Week for community engagement and supporting local businesses.
Hunt for Happiness Week (00:15:07) Explores ideas for sharing happiness and resolutions during the first full week of January.
January National Days Overview (00:18:02) Introduces various national days in January and their potential for marketing campaigns.
New Year’s Day (00:19:23) Highlights New Year’s Day as an opportunity for marketing related to resolutions and new beginnings.
55 Mile Per Hour Speed Limit Day (00:19:58) Suggests creative social media engagement ideas around the 55 mph speed limit day.
Show and Tell Day at Work (00:21:11) Encourages sharing interesting repair stories or trivia on Show and Tell Day.
National Law Enforcement Appreciation Day (00:22:21) Discusses ways to honor law enforcement with promotions and community appreciation events.
National Clean Off Your Desk Day (00:24:48) Encourages fun engagement through sharing videos of desk clean-ups and interesting finds.
National Arkansas Day and Florida Day (00:26:20) Suggests local marketing strategies tied to state-specific celebrations.
National Rubber Ducky Day (00:27:16) Explores creative marketing ideas using rubber ducks to engage Jeep owners and promote services.
National Nothing Day (28:12) Discussion about the humorous aspect of celebrating a day dedicated to doing nothing.
One Liners Day (28:28) Ideas on sharing jokes in the shop to enhance workplace camaraderie.
International Reducing CO2 Emissions Day (30:11) Educating customers about environmental efforts for certified green auto repair shops.
National Plan for Vacation Day (30:55) Promoting pre-trip inspections to ensure vehicle readiness for vacations.
Yodel for Your Neighbors Day (31:24) Encouraging fun and engaging social media content through yodeling challenges.
New Year, New Performance (32:51) Campaign idea for a New Year's performance checkup for vehicles.
Resolve Your Check Engine Light Campaign (33:36) Encouraging customers to address check engine light issues as a New Year's resolution.
Savings Passport Campaign (34:01) Loyalty program idea rewarding customers for completing maintenance services throughout the year.
Tax Refund Campaign (35:42) Marketing strategy encouraging customers to invest their tax refunds in vehicle maintenance.
Girl Scout Cookies Promotion (36:06) Using Girl Scout cookies as a promotional tool to engage customers and boost sales.
Family Fleet Service Package (37:40) Campaign to encourage servicing multiple family vehicles at the same shop.
Early Bird Specials (39:40) Promoting early scheduling of maintenance services to fill January's slower calendar.
Planning Ahead for Marketing (00:41:12) Importance of setting aside time each month for effective marketing planning.
Community Engagement (00:42:08) Discussion about the Auto Repair Marketing Mastermind group and its supportive community.
Setting SMART Goals (00:42:22) Emphasis on creating specific, measurable, attainable, realistic, and timely marketing goals.
Choosing Campaigns Wisely (00:43:02) Advice on selecting manageable marketing campaigns to avoid overwhelm.
Exploring National Days (00:43:39) Encouragement to utilize national observances for additional marketing ideas.
Podcast Promotion and Sponsors (00:44:23) Acknowledgment of sponsors and encouragement to listen to future episodes for more insights.

How To Get In Touch

Website - shopmarketingpros.com

https://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

It's OK to Dream Big (Stop Playing Small) [E125]

Wed, 06 Nov 2024 00:15:00 -0400

Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small.

If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It’s time to break free from the limits we place on ourselves and dream bigger.

From overcoming the unique challenges of the auto repair industry to redefining what true success means, we’ll share real stories, honest advice, and strategies you can use to push your business to new heights. Plus, you’ll hear how the right mentors, clarity breaks, and a supportive community can make all the difference.

Get ready to challenge yourself, take a fresh look at your goals, and start building a business that’s more than just getting by—it’s an empire.

Let’s jump in and stop playing small together!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://en.wikipedia.org/wiki/Start_with_Why - Start with Why by Simon Sinek

https://shopmarketingpros.com/kim-and-brian-tell-their-story/ - Episode 2 : Kim and Brian Tell Their Story

https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog)

https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101

https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84

Show Notes with Timestamps

Introduction and Welcome (00:00:10) Brian introduces the episode and welcomes co-host Kim back after her surgery.
Theme of the Episode (00:00:23) Discussion on the importance of "thinking big" in business, particularly in auto repair.
Challenges in the Auto Repair Industry (00:02:19) Brian outlines unique hiring challenges and industry stigma faced by auto repair businesses.
The Role of Money in Business (00:04:10) Exploration of how money is important but not the sole factor for happiness in business.
Personal Goals Beyond Financial Success (00:05:21) Kim shares her personal aspirations, emphasizing freedom over financial gain.
The Importance of a "Why" (00:08:36) Discussion on understanding one's purpose and how it influences business decisions.
Lifestyle Business vs. Thriving Business (00:09:17) Brian contrasts lifestyle businesses with thriving businesses that support growth and stability.
Responsibility of Business Owners (00:11:07) The importance of being able to support clients and be generous as a successful business owner.
Sponsor Message: RepairPal (00:12:11) Promotion of RepairPal, highlighting its benefits for auto repair shops.
Sponsor Message: App Fueled (00:13:11) Introduction to App Fueled and its customer loyalty app for auto repair businesses.
Building an Empire Business (00:14:31) Brian encourages listeners to build a business that goes beyond mere survival and thrives.
The Stress of Mediocre Business (00:15:32) Discusses the challenges and stress associated with running a mediocre business compared to a successful one.
Clarity Breaks (00:17:44) Emphasizes the importance of taking time away from work to think and strategize for business growth.
Learning from Disney (00:18:48) Brian shares insights from a clarity break, comparing his business aspirations to Disney's customer experience.
Processing Past Failures (00:21:15) Kim and Brian discuss the importance of learning from past failures without letting them hinder future growth.
Finding Mentorship (00:22:51) Encourages seeking mentors and coaches to guide business owners in their journey toward success.
The Power of Community (00:24:01) Highlights the importance of surrounding oneself with supportive and successful individuals in the industry.
Success Leaves Clues (00:26:04) Encourages emulating successful behaviors and practices to achieve business success.
Influence and Accountability (00:27:29) Discusses the importance of being mindful of who influences your thoughts and actions in business.
Teaching and Mentoring Others (00:27:49) Stresses that teaching others can reinforce personal learning and growth in business.
Impact on Family and Followers (00:30:02) Reflects on how one's actions and success can inspire and influence family and others around them.
The Importance of Community Support (00:30:56) Discusses the impact of community and friends on personal and business growth.
Personal Journey and Reflection (00:31:19) Kim shares her experiences and challenges in providing for her son during tough times.
Transformative Decisions (00:34:06) Highlights the significant changes made in 2019 that led to a more fulfilling life.
Redefining Success (00:35:02) Emphasizes the need to define personal success beyond societal standards and expectations.
Coaching and Accountability (00:37:04) Encourages listeners to evaluate their coaches and ensure they promote significant business growth.
Surrounding Yourself with the Right People (00:38:05) Discusses the importance of having supportive friends and a positive team for success.
Closing Thoughts and Sponsors (00:39:13) Brian thanks sponsors and encourages listeners to engage with the podcast.

How To Get In Touch

Website - shopmarketingpros.com

https://www.linkedin.com/in/shand/

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

BNI and Auto Repair Go Hand in Hand with Steve Hand [E124]

Wed, 30 Oct 2024 00:15:00 -0400

Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.

In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.

Ready to elevate your shop’s networking game and drive more customers through your doors?

Hit play now and unlock the potential of BNI for your business!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.bni.com/

How To Get In Touch With The Guest

https://trianglebni.com/en-US/index

Show Notes with Timestamps

Introduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.
Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.
The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.
Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.
Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.
Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.
Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI.
1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.
Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.
Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.
Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.
Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.
Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.
Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.
Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.
Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.
BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.
Finding the Right Market (00:14:21) A pizza shop owner shifts focus from weddings to catering for pharmaceutical reps.
Starting BNI Groups (00:15:56) Advice for shop owners interested in starting BNI groups in their towns.
County Lines and BNI (00:16:28) Understanding how county lines affect the establishment of BNI chapters.
Becoming a Connector (00:17:18) Benefits of starting a BNI group and becoming a key connector in the community.
Choosing the Right BNI Group (00:17:56) Guidance on selecting the right BNI chapter in areas with multiple options.
Finding Suitable BNI Chapters (00:19:17) Encouragement to use the official BNI website for locating chapters.
Collaboratin Among Non-Competing Businesses (00:20:24) Discussion on how non-competing businesses can collaborate effectively within BNI.
Value of BNI Membership (00:23:02) Addressing common objections regarding the financial and time investment in BNI.
Success Stories from BNI (00:24:45) Highlighting a general contractor's significant business growth through BNI participation.
Introduction to BNI Benefits (00:25:28) Discussion on how a mechanic benefited from being part of a BNI group.
Overview of BNI Meetings (00:26:06) Description of the typical structure and agenda of a BNI meeting.
Networking Process (00:26:54) Explanation of how networking occurs during BNI meetings, including introductions.
Referrals and Testimonials (00:27:48) Insight into how referrals are shared and the importance of accountability in BNI.
Tips for Effective Networking (00:28:39) Advice on being specific when asking for referrals and networking.
Public Speaking Growth (00:30:15) Personal experiences on how BNI helped individuals improve public speaking skills.
Visitor Experience in BNI (00:31:30) Encouragement for newcomers to visit BNI chapters before committing to membership.
Contact Information for BNI (00:32:10) Details on how to reach Steve Hand for inquiries about BNI in North Carolina.
Closing Remarks (00:32:45) Appreciation for the guest and sponsor, and a call to action for listeners.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Never, Ever Let Your Domain Name Expire [E123]

Wed, 23 Oct 2024 00:15:00 -0400

Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it!

We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.

Grab your headphones, hit play, and let’s dive in!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Aftermarket Radio Network: https://aftermarketradionetwork.com/

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

How To Rank Auto Repair Keywords In Large Cities [E122]

Wed, 16 Oct 2024 00:15:00 -0400

Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.

In this episode, we’ll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We’ll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you’re ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let’s get started!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/

Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/

SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/

They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/

Moz: https://moz.com/

The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/

Semrush Link Building: https://www.semrush.com/blog/link-building/

Show Notes with Timestamps

How To Get In Touch

Website - shopmarketingpros.com

https://shopmarketingpros.com/how-to-make-your-brand-stand-out-from-your-competitors/

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

How To Make Your Brand Stand Out [E121]

Wed, 09 Oct 2024 00:15:00 -0400

Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique.

We’ll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We’ll also talk about how paying attention to your shop’s appearance and maintaining an active social media presence can make a big difference in how customers see you.

If you're ready to learn how to make your shop rise above the rest and attract more customers, this episode is for you.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Building a StoryBrand by Donald Miller : https://storybrand.com/building-a-storybrand-book/

McCart’s Auto Center - Ratchet and Wrench : https://www.ratchetandwrench.com/shop-life/article/11464229/shop-view-mccarts-auto-center

Show Notes with Timestamps

Introduction to Brand Differentiation (00:00:10) Brian introduces the topic of brand differentiation for auto repair shops.
Understanding Brand (00:02:26) Explains that a brand is more than just a logo; it embodies the overall customer experience.
Customer Perception and Reviews (00:04:25) Discusses the importance of customer reviews in identifying what makes a shop unique.
Identifying Strengths and Weaknesses (00:05:30) Encourages owners to focus on strengths while addressing weaknesses for better brand differentiation.
Concept of a Four-Dimensional Shop (00:06:32) Introduces the idea of a four-dimensional shop, focusing on customer service, quality, timeliness, and price.
Timeliness and Price Mindset Shift (00:08:29) Stresses the importance of communication and fair pricing in building a strong brand.
RepairPal Sponsorship Mention (00:10:28) Thanks RepairPal for sponsoring and highlights its benefits for auto repair shops.
Building Trust with Clients (00:11:26) Emphasizes the need to cultivate trust through social media and transparent communication.
Core Values Integration (00:12:23) Explains how core values should be central to the brand and daily operations of the shop.
Daily Recognition of Core Values (00:13:19) Describes the implementation of daily recognition for team members based on core values.
Core Values and Brand Identity (00:15:19) Discusses how core values, like happiness, differentiate a brand and impact team morale.
Outward Appearance of Shops (00:17:18) Emphasizes the importance of a clean and organized environment in shaping brand perception.
Customer Perspective (00:19:28) Encourages shop owners to view their business from a customer's angle to identify areas for improvement.
Impact of Shop Aesthetics (00:20:35) Explains how the physical appearance of a shop affects customer impressions and overall branding.
Importance of Business Name (00:23:10) Highlights the significance of a shop's name in representing its identity and differentiating from competitors.
Examples of Effective Names (00:24:03) Provides examples of shop names that effectively convey their unique selling propositions.
Role of Logos in Branding (00:27:47) Discusses how a logo serves as a visual representation of a shop and its differentiation
Logo Importance (00:28:53) Discussion on effective logo design and its impact on brand representation.
Color Theory in Branding (00:29:48) Exploration of how colors influence perceptions and emotions related to a brand.
Crafting Your Brand Message (00:30:55) Advice on creating a brand message that resonates with client concerns rather than just shop credentials.
Understanding Client Problems (00:31:52) Emphasis on identifying deeper client issues to tailor brand messaging effectively.
Book Recommendation: Building a Story Brand (00:32:44) Recommendation of Donald Miller's book for crafting impactful brand messaging.
Differentiation in a Competitive Market (00:33:39) Final thoughts on the necessity of standing out in the auto repair industry.
Call to Action for Marketing Help (00:34:37) Invitation for listeners to seek marketing assistance from Shop Marketing Pros.
Acknowledgment of Sponsors (00:35:36) Thanks to RepairPal for sponsoring the podcast and supporting the auto repair community.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

How To Work With A Marketing Partner [E120]

Wed, 02 Oct 2024 00:15:00 -0400

Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.

We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.

If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cotton

https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans

Show Notes with Timestamps

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

In 2024 You Cannot Create Original Content [E119]

Wed, 25 Sep 2024 00:15:00 -0400

Want to make your content stand out in 2024?

In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape.

You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the forefront of your customers’ minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.

Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

How To Get In Touch

Website - shopmarketingpros.com

https://www.facebook.com/brian.walker

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Doing Video Every Day For A Month [E118]

Wed, 18 Sep 2024 00:15:00 -0400

Want to create video content that boosts your shop’s visibility and drives more customers to your door?

Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.

In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers.

Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

https://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31

https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Back-to-School Marketing: Strategies for Auto Repair Shops to Engage and Give Back [E117]

Wed, 11 Sep 2024 00:15:00 -0400

Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.

Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.

Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Back to School Marketing Discussion in the FB group

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Communicate Like a Pro: Tips and Mistakes with Craig O'Neill [E116]

Wed, 04 Sep 2024 00:15:00 -0400

Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert.

In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role of clear, transparent interactions in building client trust and retention.

We'll also discuss the impact of personalized communication, the importance of networking, and strategies for handling difficult conversations. Plus, Craig will share his insights on overcoming unexpected challenges in public speaking and his top-tier advice for shop owners looking to enhance their communication skills.

Tune in for a wealth of knowledge and practical tips that can transform how you communicate in your business.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Speak Up! Effective Communication with Craig O’Neill
Comfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self by Michael Easter
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael Easter
Remarkable Results Toastmasters Club

How To Get In Touch With The Guest

Speak Up! Effective Communication with Craig O’Neill
LinkedIn - https://www.linkedin.com/in/craigoneillaam/

Show Notes with Timestamps

Introduction to the Episode (00:00:01) The host welcomes listeners to episode 116 and introduces guest Craig O'Neill.
Discussion on Communication (00:01:36) Craig and Kim explore the importance of communication and daily conversations.
Inspiration from Fitness Influencers (00:02:47) Fitness enthusiast Joey Swole and discusses gym etiquette.
Walking and Inspiration (00:03:10) Craig shares insights on walking as a source of inspiration and connection with his wife.
Toastmasters Experience (00:04:18) Craig reflects on his five-year journey in Toastmasters and its impact on communication skills.
Learning to Listen (00:05:11) The speakers discuss the importance of listening and how Toastmasters fosters this skill.
Power of the Pause (00:09:17) They highlight the significance of pausing during conversations to enhance communication.
Influential Authors (00:10:57) Craig talks about authors like Michael Easter and their impact on his communication journey.
Turning 40 and Fitness Changes (00:12:26) Craig shares his new fitness regimen as he approaches his 40th birthday.
The Comfort Crisis Book (00:14:11) Discussion on how the book “The Comfort Crisis” has influenced Craig’s perspective on health.
The Importance of Influence (00:14:36) Craig discusses the amplification effect of networks and how individuals can inspire each other in unexpected ways.
New Workout Regimen (00:15:56) Craig shares his new workout routine involving a rucksack, which he started on his 40th birthday.
Reflecting on Podcast Hosting (00:18:09) Craig recounts his initial reaction when asked to host a podcast, feeling surprised and honored.
The Essence of Good Communication (00:19:14) Kim highlights Craig's natural ability to communicate and connect with others easily.
Listening vs. Hearing (00:23:18) Craig emphasizes the importance of genuinely listening to people to foster meaningful conversations.
Communication Challenges in Family Business (00:26:36) Craig reflects on communication mistakes and challenges faced in their family business.
The Spiral of Dysfunctional Communication (00:27:51) Craig discusses how anger and frustration can lead to a downward spiral in communication dynamics.
The Importance of Connection (29:30) Discussion on how people often don't reach out for help and the importance of community.
Facebook Group Dynamics (29:53) Kim shares her protective approach to managing their Facebook group and the excitement of welcoming new members.
Influence of Dale Carnegie (30:34) Kim discusses the impact of "How to Win Friends and Influence People" on personal relationships and communication.
Tips for Remembering Names (33:00) Craig shares strategies for helping others remember your name in networking situations.
The Art of Introduction (35:30) The significance of introducing people and creating connections in networking events is highlighted.
Navigating Hard Conversations (38:02) Kim shares her experience with difficult conversations and encourages others to engage in them for peace.
Strategies for Effective Feedback (41:34) Craig discusses the importance of giving constructive feedback and the principles behind having hard conversations.
The Challenge of Hard Conversations (42:59) Craig expresses his discomfort with hard conversations and the need for ongoing discussions about them.
Crisis Management in Speaking (00:43:43) Discussion on handling unexpected crises while presenting and how it can alleviate nerves.
Compartmentalizing Emotions (00:44:37) Kim shares her experience of compartmentalizing personal issues during a presentation for better focus.
Unexpected Medical Situation (00:45:35) Brian's heart procedure causes a last-minute change in Kim's travel plans to Ogden, Utah.
Transparency in Teaching (00:46:28) Kim emphasizes the importance of being open and vulnerable with the audience during her presentation.
Inspiring Moments in Toastmasters (00:47:40) Craig praises Kim’s ability to connect with her audience and inspire them through her teaching.
Handling Last-Minute Changes (00:49:05) Craig recounts stepping in to lead a session after his colleague had to leave unexpectedly.
The Importance of Mentorship (00:50:10) Craig reflects on how mentorship shaped his speaking skills and prepared him for unexpected challenges.
Impact of Communication Skills (00:51:42) Discussion on the significance of developing communication skills for personal and professional growth.
Audience-Centric Approach (00:52:32) The speakers stress that effective communication is about focusing on the audience, not oneself.
Respectful Communication (00:53:02) Craig shares a lesson from his mentor on dressing appropriately to show respect for the audience.
Overcoming Speaking Anxiety (00:54:00) Kim narrates her experience of speaking after a famous singer and how she managed her nerves.
The Power of Honesty (00:56:01) Kim discusses using honesty and transparency to connect with the audience and diffuse anxiety.
Speed Round (00:56:36) A quick-fire segment where Kim and Craig answer fun questions about preferences and communication.
Introduction to Speak Up (00:57:48) Craig promotes his new show on effective communication, highlighting its availability on the aftermarket radio network.
Closing Remarks (00:58:02) Kim and Craig reflect on the enjoyable conversation, hinting at the potential for a longer discussion.
Podcast Sign-Off (00:58:04) Kim thanks listeners for tuning in and promotes the Auto Repair Marketing Podcast.
Show Recommendations (00:58:11) Kim shares information about other shows on the aftermarket radio network, including Craig’s new show, Speak Up.
Final Thoughts (00:58:31) Listeners are encouraged to engage with the podcast and suggest topics for future discussions.

How To Get In Touch

Website - shopmarketingpros.com

https://www.jeffsalzenstein.com/

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Manage Your Stress & Drive Success with Jeff Salzenstein [E115]

Wed, 28 Aug 2024 00:15:00 -0400

When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges?

In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker.

Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping.

Jeff’s emphasis on resilience, mindset, and the interconnectedness of mind, body, and soul will inspire and equip you with tools to enhance your personal and professional well-being.

Tune in for an episode packed with actionable strategies to help you thrive in both your business and personal life. Don’t miss it!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

How To Get In Touch With The Guest

https://www.instagram.com/jeffsalzenstein/

https://www.facebook.com/jeffsalzensteinspeaker

Show Notes with Timestamps

Introduction and Sponsorship (00:00:01) The podcast host introduces the episode and thanks RepairPal for sponsoring the show.
Meeting Jeff (00:00:10) Kim Walker discusses her excitement about having Jeff as a guest, highlighting their recent connection.
Unleashing the Champion Within (00:01:19) Jeff shares insights on his coaching philosophy, focusing on mental health and overcoming limiting beliefs.
Jeff's Professional Tennis Background (00:02:54) Jeff recounts his experiences as a professional tennis player and the challenges he faced.
The Pressure of Performance (00:03:25) He describes the anxiety before a significant match and the importance of mental focus.
Tapping into the Zone of Excellence (00:04:26) Jeff explains the concept of finding a "zone" during competition, leading to peak performance.
Limiting Beliefs and Success (00:07:04) The conversation shifts to how limiting beliefs can hinder personal and professional success.
Redefining Success (00:08:45) Jeff reflects on how his definition of success evolved over time, influenced by personal experiences.
Pivotal Moments in Life (00:09:51) He shares defining moments that shaped his journey, including injuries and personal challenges.
Transition to Coaching (00:12:31) Jeff discusses the moment he decided to become a coach, driven by a desire to help others.
Helping Burnt-Out Shop Owners (00:14:56) The conversation addresses strategies to support shop owners feeling exhausted and overwhelmed.
Creating Your Reality (00:15:32) Discussion on how personal responsibility shapes one's reality and the importance of mindset.
Taking Responsibility (00:16:31) Emphasizing the freedom that comes from acknowledging personal responsibility in one's circumstances.
The Power of Words (00:17:33) The impact of language on reality and the importance of speaking positively about one's situation.
Finding Efficiency (00:19:17) Exploring options when unhappy in a career, including improving efficiency or re-evaluating one's path.
Listening to Your Heart (00:20:35) The importance of aligning head and heart in pursuing personal fulfillment and career satisfaction.
Focusing on Creation (00:20:51) Encouraging a shift from negative focus to creating what one truly desires in life.
Defying Age Expectations (00:22:02) Discussing persistence in achieving success later in life, using tennis as an example.
Embracing Suffering (00:24:02) Understanding the role of failure and suffering in personal growth and resilience.
The Zen of Discomfort (00:26:41) The paradox of embracing discomfort to facilitate growth and change in life.
Practical Breathing Techniques (00:28:34) Introducing heart-focused breathing as a method to manage stress and improve emotional regulation.
Breathwork and Its Benefits (00:29:54) Discusses the importance of breathwork for mental and emotional health, highlighting techniques like box breathing.
Tapping Technique for Stress Relief (00:31:52) Explains how tapping acupressure points can significantly reduce anxiety and stress levels.
Nature Walks to Combat Anxiety (00:33:13) Emphasizes the benefits of walking outside for mental health, particularly for shop owners.
Creating a Positive Work Culture (00:34:16) Describes how to instill micro habits in organizations to promote gratitude and well-being.
Managing Emotions Effectively (00:35:55) Discusses the importance of expressing emotions and regulating them through breath and physical activity.
Curiosity About Personal Habits (00:38:47) Encourages listeners to investigate their habits for better mental and physical health.
Personal Story of Resilience (00:40:34) Shares a personal story about overcoming struggles and the impact of family on personal growth.
Offering Support to Those in Need (00:42:19) Highlights the importance of reaching out and offering help to those struggling with mental health issues.
Contact Information for Support (00:43:45) Provides Jeff's contact details for listeners seeking guidance or support in their personal journeys.
Invitation to Speak (00:45:00) Jeff expresses his willingness to speak at events and share his experiences.
Industry Connections (00:45:42) Kim plans to connect Jeff with industry professionals for speaking opportunities.
Future Conversations (00:45:49) They discuss the potential for future episodes and deeper conversations.
Podcast Closing (00:46:01) Kim thanks the audience and encourages them to tune in next week.
Listening Options (00:46:03) Information about where to find the podcast on various platforms is shared.
Final Remarks (00:46:33) The episode concludes with a reminder to engage with the podcast and its hosts.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Tapping Into Local Organizations For Business Help [E114]

Wed, 21 Aug 2024 00:15:00 -0400

Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support.

We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses.

Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/
Small Business Development Center (SBDC) - sba.gov/sbdc
Goldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/
The Idea Village in New Orleans - https://www.ideavillage.org/

Show Notes with Timestamps

Introduction to the Episode (00:00:01) The hosts introduce the podcast and discuss the episode's focus on local organizations for business support.
Tangible Economic Development Foundation (00:01:10) Brian shares his experience with TDF, emphasizing its role in supporting local businesses.
Importance of Economic Development Foundations (00:02:27) Discussion on how these foundations help attract businesses and provide resources, particularly for small enterprises.
Small Business Development Centers (SBDC) (00:04:15) Kim explains the role of SBDCs, offering assistance with business planning, funding, and market research.
SBDC Resources and Classes (00:06:09) Overview of various resources available through SBDCs, including classes and networking opportunities for business owners.
Finding Your Local SBDC (00:08:09) Advice on how to locate an SBDC and the value it brings to small business owners.
Downtown Development Districts (00:09:15) Brian introduces Downtown Development Districts and their potential benefits for businesses in historic areas.
Engagement with Downtown Development Districts (00:10:12) Discussion on the importance of local business involvement and awareness of district events and resources.
Marketing Opportunities through Events (00:11:15) Encouragement to participate in local events to promote businesses, even if they seem unrelated to automotive repair.
Goldman Sachs 10,000 Small Businesses Program (00:13:17) Brian explains the program's purpose, which is to provide small business owners with essential skills and resources.
Experience with the 10K SB Program (00:15:35) Kim shares her perspective on the program, highlighting its benefits and the connections made among participants.
Startup Accelerators (00:16:32) Discussion on startup accelerators that help new businesses grow quickly, including local examples.
Local Government Support (00:18:01) Insights on the role of local government in supporting businesses and fostering a positive business environment.
Getting Involved in the Community (00:19:48) Encouragement to engage with local organizations and share experiences to benefit the community.
Chamber of Commerce Importance (00:22:50) Highlighting the chamber of commerce as a key connection to other business organizations in the community.
Networking Benefits (00:23:56) Personal stories illustrating how networking and involvement in local organizations can create valuable connections.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Marketing Lingo & Misconceptions [E113]

Wed, 14 Aug 2024 00:15:00 -0400

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level?

Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back.

Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door?

We’ve got the answers.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/
Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603

Show Notes with Timestamps

Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.
Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.
Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.
Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.
Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.
Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.
Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.
Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.
Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.
Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.
Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.
Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.
Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).
CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.
User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.
Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.
Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their relevance to auto repair shops.
Google Business Profile Explained (00:32:46) Overview of Google Business Profile as a mini website for businesses.
Google Maps and Marketing (00:32:58) Discussion on how Google Maps displays search results and business profiles.
Industry Changes and Terminology (00:33:38) Humorous take on the rapidly changing digital marketing landscape.
Google Ads vs. Adwords (00:34:12) Clarification on the rebranding from Google Adwords to Google Ads.
Wrap-up and Acknowledgments (00:34:26) Reflection on the lengthy discussion and appreciation for listener patience.
Hurricane Reference (00:34:36) Light-hearted mention of dealing with unexpected challenges during recording.
Sponsor Appreciation (00:35:05) Acknowledgment of RepairPal's support for the podcast.
Listener Engagement Encouragement (00:35:25) Invitation for listeners to submit questions or topics for future episodes.
Aftermarket Radio Network Mention (00:35:45) Promotion of other podcasts available on the aftermarket radio network.
Closing Remarks (00:35:54) Final thoughts and encouragement to tune in next week.

How To Get In Touch

Website - shopmarketingpros.com

https://shopmarketingpros.com/ep-45-phone-skills-amplify-your-marketing-with-cecil-bullard/

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

A Marketer's Take on "Just Say Yes" [E112]

Wed, 07 Aug 2024 00:15:00 -0400

Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry.

Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success.

He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a "no" into a positive response.

Tune in to gain valuable insights on optimizing your shop's phone interactions and maximizing your marketing investments.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Episode 106: shopmarketingpros.com/106

Empower Your Advisor : https://empoweryouradvisor.com/

Episode 2: Brian's Euro shop : https://shopmarketingpros.com/kim-and-brian-tell-their-story/

Episode 45: phone skills with Cecil Bullard:

Show Notes with Timestamps

Introduction to "Just Say Yes" (00:00:10) Brian introduces the concept of "just say yes" in auto repair marketing.
Philosophy Overview (00:01:18) Discussion on the philosophy of getting cars into shops, regardless of capacity or customer interest.
The Divide in the Industry (00:02:12) Explains the polarizing nature of the "just say yes" philosophy among auto repair shops.
Marketer's Perspective (00:02:12) Brian shares his insights as a marketer and the importance of customer engagement.
Stressful Nature of Service Advisor Role (00:03:13) Highlights the stress faced by service advisors and its impact on customer interactions.
Service Advisor Training Importance (00:04:20) Discusses the necessity of proper training for service advisors to improve customer retention.
Examples of Missed Opportunities (00:05:17) Shares anecdotes illustrating how service advisors discourage potential customers.
Case Study: Diesel Engine Inquiry (00:06:22) Describes a call where a service advisor prematurely dismissed a customer’s request.
Flat Tire Assistance Example (00:07:24) Discusses a missed opportunity to create customer loyalty through service.
Air Conditioning Inquiry Mismanagement (00:08:23) Highlights a situation where a service advisor refused service based on engine type.
Timing Belt Refusal (00:09:24) Details a call where a service advisor rejected a customer based on vehicle age.
RepairPal Sponsorship Mention (00:10:19) Introduces RepairPal as a resource for connecting shops with new customers.
Frustration with Service Advisors (00:11:25) Expresses frustration over service advisors frequently telling potential customers "no."
Misunderstanding Customer Needs (00:12:17) Discusses the importance of understanding customer queries beyond their initial questions.
Radiator Inquiry Example (00:13:16) Describes a call where a service advisor failed to explore the customer's actual needs.
Exhaust Repair Refusal (00:14:12) Shares an example of a service advisor not offering solutions for exhaust repairs.
Training for Service Advisors (00:15:12) Importance of service advisor training and understanding good phone skills for effective customer engagement.
Turning No into Yes Examples (00:16:23) Brian shares practical examples of converting customer inquiries from no to yes during phone interactions.
The Philosophy of Saying Yes (00:17:23) Discussion on the positive implications of saying yes, while maintaining integrity and customer trust.
Value of Marketing with Yes (00:18:23) Emphasizing that looking for ways to say yes enhances marketing effectiveness and customer satisfaction.
Closing Remarks and Thank You (00:19:08) Brian thanks listeners and sponsors, encouraging engagement with the podcast and its content.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

What is YOUR Responsibility When Working With Professional Marketers? [E111]

Wed, 31 Jul 2024 00:15:00 -0400

Join Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers.

From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your business.

Discover how to lay a strong foundation for your marketing efforts and ensure your shop is ready for growth.

Don't miss these valuable insights and tips!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Simon Sinek - Start with Why Ted Talk : https://www.youtube.com/watch?v=u4ZoJKF_VuA

Podcast or Blog about “You’re Not Ready for Marketing” : https://shopmarketingpros.com/how-to-know-when-youre-not-ready-for-marketing/

Show Notes with Timestamps

Introduction and Sponsor Acknowledgment (00:00:01) Kim Walker introduces herself and thanks the sponsors for supporting the podcast.
Responsibilities of Shop Owners (00:01:21) Discussion on the responsibilities of shop owners in their relationship with professional marketers.
Importance of Kickoff Meetings (00:02:26) Emphasis on the significance of kickoff meetings and thorough preparation for effective marketing.
Honesty in Communication (00:04:49) The necessity for shop owners to be completely honest about their business situation with marketers.
Monthly Meetings with Marketers (00:06:06) Highlighting the importance of regular monthly meetings to maintain effective communication and collaboration.
Thinking Like a Marketer (00:09:26) Encouragement for shop owners to adopt a marketer's mindset to enhance communication and information sharing.
Feedback and Transparency (00:13:31) The importance of providing feedback and being transparent about any dissatisfaction with marketing efforts.
Kickoff Meeting Excitement (00:17:00) Shop owners feel inspired during kickoff meetings but often revert to old habits afterward.
Importance of Deliverables (00:18:06) Shop owners must fulfill promises like taking photos and videos to support marketing efforts.
Responsibility in Marketing (00:19:04) Shop owners need to actively participate in marketing strategies to ensure effective collaboration.
Fixing Shop Issues Before Marketing (00:20:05) Address internal shop problems before hiring a marketer to avoid compounding issues.
Review Audit and Improvement (00:21:28) Conduct a review audit to identify recurring customer complaints that need resolution.
Avoid Mediocre Marketing (00:22:40) Ensure your shop is not mediocre before investing in marketing to maximize effectiveness.
Engagement and Community Involvement (00:23:38) Active participation in the industry and community is crucial for successful marketing partnerships.
Join the Auto Repair Marketing Community (00:25:59) Encouragement to join the Facebook group for automotive repair marketing discussions and resources.
Request for Reviews (00:27:03) Hosts encourage listeners to subscribe, rate, and review the podcast to enhance visibility.

How To Get In Touch

Website - shopmarketingpros.com

https://www.youtube.com/@fixingcars

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Sometimes You Just Have To Go To War [E110]

Wed, 24 Jul 2024 00:15:00 -0400

Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods.

Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.

Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business.

Tune in for practical tips to help fill your bays and keep your business thriving.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Greg Buckley at Buckley's Auto Center : https://www.youtube.com/@BuckleysAutoCare/featured

Charlie's Foreign Car

Royalty Auto Service

https://www.youtube.com/@theroyaltyautoservice

Dave’s Auto Center

https://www.youtube.com/@DavesAutoCenterCenterville

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Setting Yourself Apart in a Sea of Mediocre - Arun Coumar [E109]

Wed, 17 Jul 2024 00:15:00 -0400

Today, we're excited to have a special guest with us, Arun Kumar, the owner of Driven Auto Care.

In this episode, we’ll explore Arun's unique approach to defining and measuring customer loyalty, creating positive first impressions, and the crucial role of communication and transparency in client retention.

We'll also discuss the impact of personalized service, the importance of community engagement, and strategies for handling negative reviews.

Plus, Arun will share his insights on emerging trends in customer loyalty and his top-tier advice for shop owners.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

We Are Driven Podcast - https://podcasts.apple.com/us/podcast/we-are-driven-podcast/id1669356544

Driven Diary Youtube: https://www.youtube.com/@drivendiary

Arun Coumar Linkedin Post: https://www.linkedin.com/posts/aruncoumar_there-are-11-automotive-shops-in-the-plaza-activity-7206990233949642753-xcVF?utm_source=share&utm_medium=member_desktop

How To Get In Touch With The Guest

Arun Coumar: https://www.linkedin.com/in/aruncoumar/

Show Notes

1. Define Loyalty:

How do you define loyalty in the context of your auto repair business?
How do you measure customer loyalty at Driven Auto Care?

2. First Impressions:

Do you believe first impressions contribute to customer loyalty?
Share some thoughts on how a repair shop can create a positive first impression.

3. Communication and Transparency:

Does communication and transparency play a role in retaining clients?
What best practices do you believe in or promote to increase customer loyalty?

4. Personalized Service:

Do you believe personalized service impacts retention?
How can shops implement personalized service?

5. Business Operations and Rebranding:

Discuss the rebranding and renovation efforts at Driven Auto Care.
How have these efforts contributed to creating a loyal customer base?

6. Technology and Tools:

Does technology and the use of any specific tools/programs help you stay in touch with customers and get them back into the shop?
Share any specific tools or programs you use at Driven Auto Care.

7. Community Engagement:

Talk about engaging in the community to build your reputation and a loyal customer base.
What community involvement initiatives does Driven Auto Care participate in?

8. Handling Negative Reviews:

How do you feel the way a negative experience is handled can play into customer loyalty?
Share any strategies or approaches you use to turn negative experiences into positive outcomes.

9. Trends in Customer Loyalty:

Do you foresee any trends emerging in customer loyalty and retention within the auto repair industry?
What are you seeing in terms of customer expectations and behaviors?

10. Biggest Lesson Learned:

Share your biggest lesson learned in customer retention at Driven Auto Care.

11. Top-Tier Advice:

What’s your one top-tier piece of advice to help other shop owners build customer loyalty?

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Part 4 - A Service Advisor’s Take on Customer Retention with Michael Doherty [E108]

Wed, 10 Jul 2024 00:15:00 -0400

Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker!

Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina.

Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He’ll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

WorldPac - https://www.wtitraining.com/

Worldpac STX - https://automotivetrainingevents.com/event/stx/

Traver Technologies: https://traverconnect.com/

ShopWare - https://shop-ware.com/

How To Get In Touch

Website - shopmarketingpros.com

Schindler's Garage - see loyalty program posts

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Part 3 - Customer Retention Series - Loyalty Programs [E107]

Wed, 03 Jul 2024 00:15:00 -0400

Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick.

Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops.

This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly enhance customer satisfaction and drive business growth.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more

about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Pit Crew Marketing

Schindler's Garage

How To Get In Touch With The Guest

Jeff Rudnick: https://www.linkedin.com/in/jeff-rudnick-aa611831/

Joe Schindler : https://www.facebook.com/schindlersgarage

Show Notes with Timestamps

The introduction (00:00:03)

Introduction of the podcast episode and the topic of customer loyalty programs.

Jeff's background in Hawaii (00:01:03)

Jeff's background in Hawaii and the discussion about his current location.

Defining customer loyalty (00:04:19)

Discussion on the definition of customer loyalty and how it is measured.

Earning trust and loyalty (00:06:01)

The importance of trust in earning customer loyalty and the significance of knowing the customer's intent.

First impressions (00:12:00)

The impact of the first impression on building customer loyalty and the significance of creating a welcoming environment.

Last interaction and lagniappe (00:18:05)

The importance of the last interaction with the customer and the concept of providing a little extra (lagniappe) to enhance the customer experience.

Community involvement and charity events (00:20:34)

The role of community involvement and charity events in creating customer loyalty and building relationships.
These are the main topics covered in the podcast episode transcription segment, organized in chronological order with their respective timestamps.

Community Involvement Charity (00:22:26)

Shop owner's initiative to involve customers in community charity, raising funds and providing incentives for customers.

Supporting Little League Teams (00:23:20)

Discussion on sponsoring little league teams, the impact on the community, and the importance of community involvement.

Seizing Opportunities (00:24:29)

Encouragement to shop owners to seize opportunities, think creatively, and take advantage of moments for business growth.

Solving Real Problems (00:25:44)

Emphasizing the role of marketing in solving real challenges for small businesses and making their lives better.

Involvement in the Community (00:27:31)

Discussion on the importance of being involved in the community and creating a sense of belonging, impacting marketing positively.

Connecting with Customers (00:28:36)

Emphasizing the need to connect with customers in a meaningful way, beyond traditional loyalty programs, and the impact on advertising effectiveness.

Fundraising Logistics (00:29:46)

Exploring the logistics of fundraising, including tools, graphics, and collaboration with marketing companies for seamless integration.

Using Rewards for Community Programs (00:36:29)

Discussion on customers choosing to use rewards for community programs, the intrinsic value, and setting up guardrails for giving.

Launching Shop Programs (00:41:39)

The process of launching shop programs, integration with shop management systems, and activating accounts based on customer history.

Service Advisor's Role (00:45:37)

Reference to a previous episode discussing the service advisor's role in customer retention and the impact of the 1-to-1 service advisor-technician ratio.

Joe's thoughtful gifting (00:46:31)

Joe explains his thoughtful and considerate gifting strategies to connect with clients and nurture relationships.

Partners with systems and processes (00:47:22)

Joe emphasizes the importance of having partners with efficient systems and processes to ease the burden on business owners.

Inexpensive customer gifts (00:48:37)

Joe shares his inexpensive yet impactful gift ideas for customers, including hot chocolate mixers, cookies, and personalized items.

Quality over quantity (00:51:20)

Joe discusses the significance of giving high-quality, thoughtful gifts over cheap trinkets and the impact it has on customers.

Building customer loyalty (00:53:17)

Joe emphasizes the importance of little gestures and thoughtful gifts in building customer loyalty and creating a positive impact.

Conclusion and contact information (00:54:02)

The hosts express gratitude to the guests and provide their contact information for listeners to get in touch.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Part 2 Customer Retention Series - Service Advisor Role [E106]

Wed, 26 Jun 2024 00:15:00 -0400

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention.

Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training.

Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions.

Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Empower Your Advisor: empoweryouradvisor.com

How To Get In Touch With the Guest

Rena Rennebohm AAM : https://www.linkedin.com/in/rena-rennebohm-aam-49aa1835/

Show Notes with Timestamps

The role of service advisors (00:00:10)

Discussion on the importance of service advisors in customer retention and the start of the interview with Rena Greenbaum.

Rena's journey into service advisor training (00:01:10)

Rena's transition from being a service advisor to becoming a trainer and her approach to one-on-one training.

The impact of shop owners' vision (00:04:53)

The significance of communicating the shop's vision to service advisors and aligning it with customer expectations.

Building trust and communication (00:08:28)

The role of service advisors in building trust through clear communication and setting expectations with customers.

Creating a raving fan experience (00:11:14)

The importance of having a clear process and expectations for service advisors to create exceptional customer experiences.

The technician's happiness (00:15:33)

The impact of a supportive service advisor on a technician's thoroughness and customer communication.

Creating a raving fan experience (00:16:42)

The positive outcomes of taking time with customers and creating loyalty through thorough communication.

Advisors' extra level of communication (00:17:03)

The importance of personalized communication and setting expectations with customers to build a positive experience.

RepairPal's mission (00:18:34)

Promotion of RepairPal's mission to put trust back in auto repair and its benefits for shop owners.

Building trust through communication (00:19:43)

The impact of spending time with customers and building trust through clear communication and thoroughness.

Understanding and confidence in car repair (00:21:28)

The importance of explaining car repair in understandable terms and building confidence in customers.

Communication methods and customer loyalty (00:22:22)

The impact of communication methods on customer loyalty and the value of phone calls in building relationships.

Coaching for shop owners (00:23:21)

The role of coaching for shop owners in improving business and customer relationships.

Improving advisor-shop owner relationships (00:27:33)

The importance of shop owners setting up advisors for success and seeking coaching for business improvement.

Advisors' role and responsibilities (00:29:03)

The responsibility of shop owners to set up advisors for success and the importance of following processes and policies.

Retention starts with communication (00:30:04)

Discussion on the importance of clear communication and setting expectations for customer retention.

Common service advisor challenges (00:31:07)

Identifying common issues such as lack of empathy, rushed communication, and setting specific update times.

The controversial "just say yes" approach (00:32:45)

Debate on the idea of saying yes more often to customers and the missed opportunities of unnecessary nos.

Transitioning from no to yes (00:34:33)

Challenges of changing the approach from saying no to finding ways to say yes to customers' requests.

Hiring service advisors (00:37:27)

Qualities to look for in service advisors, the hiring process, and the importance of involving the existing staff in the hiring decision.

Finding potential service advisors (00:40:43)

Discussion on professions that translate well into service advisor roles, such as hospitality and hotel management.

Final advice and contact information (00:41:04)

Encouragement to consider adding more advisors and providing coaching or training, along with contact details for further inquiries.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Part 1 - Customer Retention Series - Your CRM [E105]

Wed, 19 Jun 2024 00:15:00 -0400

In this episode, Brian and Kim kick off a series on retention marketing, focusing on how auto repair shops can utilize Customer Relationship Management (CRM) systems to enhance customer loyalty and communication.

They are joined by Greg Rainville from Steer and Chris Enright from Enright Automotive, who share their expertise and experiences.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.pendo.io/

https://steercrm.com/

How To Get In Touch With The Guest

Greg Rainville : https://www.linkedin.com/in/grainville/

Chris Enright : https://www.linkedin.com/in/chris-enright-4674302ab/

Show Notes with Timestamps

The introduction (00:00:01)

Introducing the topic of retention marketing and the guests for the episode.

Role of CRM in retention marketing (00:02:10)

Exploring the role of CRM in retention marketing for auto repair shops and its unique aspects.

Implementing CRM in the business (00:04:04)

Reasons for implementing a CRM in the business and the benefits of CRM in customer communication and appointment reminders.

Effectiveness of CRM in customer communication (00:05:50)

Comparing traditional methods of customer communication with the capabilities of CRM and its effectiveness.

Key features of CRM (00:08:50)

Discussion on the essential features of CRM, including filtering, appointment reminders, and Google reviews.

Impact of Google reviews and content (00:12:13)

Exploring the impact of Google reviews on customer trust and the importance of customer content in reviews for driving more business.

The importance of digital processes (00:14:51)

Discussion on the impact of digital processes on customer experience and expectations.

Challenges of traditional methods (00:15:21)

Comparison of traditional handwritten methods with digital processes and the challenges faced by shops still using old methods.

Resistance to change (00:16:31)

Observations of resistance to digital inspections and modern CRM systems among some shop owners.

Retention marketing (00:17:16)

Importance of retention marketing and strategies to keep customers engaged and loyal.

Effectiveness of customer outreach (00:18:49)

Discussion on the frequency and methods for reaching out to customers to maintain brand loyalty.

Benefits of RepairPal (00:20:52)

Exploration of how RepairPal can introduce shops to new customers and build trust.

Personalized messaging impact (00:21:16)

Impact of personalized messages and the importance of keeping customer communication personal and local.

Measuring CRM effectiveness (00:25:58)

Methods and importance of measuring the effectiveness of CRM-driven marketing campaigns.

Attribution and analytics (00:26:56)

Importance of attribution reporting and analytics in evaluating the success of marketing campaigns.

Testing and training (00:28:48)

The significance of testing different messaging and the need for training to effectively utilize CRM tools.

Training and Demo (00:29:42)

Discussion on the training phase, using demos, and getting familiar with the CRM platform.

Software and Subscription Fatigue (00:33:23)

Addressing concerns about managing multiple software subscriptions and the importance of investing in a CRM.

Implementing and Managing CRM (00:33:52)

How CRM companies like Steer make it easier for people to implement and manage their software, including live support and user-friendly features.

Benefits and Results of CRM Usage (00:35:16)

Discussion on the benefits and results of using a CRM, including customer retention, tracking return on declined repairs, and scheduling efficiency.

Future of CRMs (00:38:40)

Insights into future CRM developments, including improvements in scheduling, voice over IP integration, and telematics for fleet vehicles.

Utilizing CRM and Book Recommendation (00:42:11)

Plans for further utilization of the CRM, including hiring someone to delve deeper into the data and analytics. Recommendation of the book "Buy Back Your Time."

Over Texting and Campaign Mistakes (00:43:42)

Chris discusses the mistakes made in over texting and not setting an end to campaigns, affecting results.

Balancing Innovation and Issue Resolution (00:44:54)

Greg raises the question of how CRM should balance innovation and addressing current technical issues and customer feedback.

Feedback and Continuous Improvement (00:45:23)

Greg emphasizes the importance of seeking feedback from shop owners and constantly improving the CRM based on customer input.

Engagement with Software and Onboarding (00:47:42)

Greg stresses the significance of investing time and effort in onboarding and continuously engaging with the CRM software.

Commitment to Seeing Through Implementations (00:48:16)

Kim discusses the human tendency to feel a sense of completion after signing up for a service, emphasizing the need for commitment to see through implementations.

Contact Information for Guests (00:49:26)

Greg provides contact information for those interested in learning more about steer, and Chris shares his social media handles for further engagement.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Finding and Creating Content [E104]

Wed, 12 Jun 2024 00:15:00 -0400

Want to create content that really connects with your audience? Learn how to identify what your customers need, personalize content from your shop, and tap into local community insights for better engagement.

We'll share practical tips on using Canva, planning your content calendar, and driving more traffic to your website. Plus, discover strategies to promote your brand, enhance your shop's culture, and create SEO-friendly content.

Don't miss out on this opportunity to transform your content strategy and see amazing results. Tune in now and start making content that truly connects!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

They Ask You Answer - https://marcussheridan.com/they-ask-you-answer/

Show Notes with Timestamps

[00:00] Introduction and Sponsor

Introduction to the episode
Mention of RepairPal as the sponsor
Overview of the topic: Creating great content for automotive repair shops

[02:00] Understanding Your Audience

Importance of knowing your audience
Focus on the needs and questions of the audience

[04:30] Sources of Content Ideas

Using service advisors' and technicians' FAQs
Recording questions for content ideas

[07:00] Book Recommendation: "They Ask You Answer"

Mention of Marcus Sheridan’s book
Benefits of reading the book for content ideas

[09:45] Types of Content

Videos: Short and informative
Blogs: Detailed written content
Social Media Posts: Engaging with the audience

[13:30] Practical Tips for Content Creation

Using Canva for creating graphics
Planning content in advance
Regular features like "Tech Talk Tuesdays"

[17:00] Community Involvement

Sharing content from local clubs, chambers of commerce, or community groups
Highlighting customer reviews

[19:45] Company Culture and Team Achievements

Importance of showcasing company culture
Highlighting team achievements and events

[23:00] Engaging with the Community

Joining the Auto Repair Marketing Mastermind Facebook group
Sharing ideas and successes within the community

[26:00] Conclusion

Invitation to email feedback and content ideas
Mention of other shows on the Aftermarket Radio Network
Encouragement to tune in next week

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Promotional Products for Auto Repair Shops [E103]

Wed, 05 Jun 2024 00:15:00 -0400

When looking to enhance your auto repair shop's visibility, promotional products can make a significant impact.

In this episode, host Kim Walker welcomes Megan Romano, owner of Romano Promo. Megan shares her journey into the promotional products industry and underscores the importance of having a strategic plan for their use.

She also highlights the benefits of working with local distributors for personalized service, the significance of diverse apparel options for team members, and the value of unique, high-quality promotional items.

Join us as we explore how these strategies can elevate your business and strengthen community ties.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch With The Guest

Megan Romano - https://www.linkedin.com/in/megan-romano-5a110228b/

Contact info: https://romanopromo.com/contact-us

Show Notes with Timestamps

Introduction (00:00:11) Introducing the podcast and the topic of promotional products.
Meeting at the Chamber (00:01:18) Discussion about meeting at the Chamber of Commerce and the importance of community involvement.
Locally Owned Tangy Project (00:03:42) Discussion about the locally owned Tangy project during the COVID-19 pandemic and its impact.
Megan's Background (00:08:50) Megan's background and how she got into promotional products.
Promotional Products for Auto Repair Shops (00:15:51) Tips for independent automotive repair shops on using promotional products effectively.
The importance of planning and knowing your audience (00:16:55) Emphasizing the need for planning, understanding the audience, and avoiding rushed decisions in marketing.
Promoting trust in auto repair (00:17:45) Acknowledging RepairPal's mission to build trust in auto repair and the benefits of being part of their trusted network.
Understanding the audience in marketing (00:18:45) Highlighting the significance of knowing the target audience, particularly focusing on female customers in the automotive repair industry.
Quality over quantity in promotional products (00:20:32) Stressing the importance of investing in high-quality promotional products that reflect well on the brand, rather than opting for mass quantities of cheap items.
Connecting emotionally through promotional products (00:27:36) Exploring the emotional impact of promotional products on both the shop owner's pride and the end user's connection and happiness.
Benefits of using a local promotional product distributor (00:29:38) Explaining the advantages of working with a local distributor, including personalized service, expertise in product selection, and the ease of the process.
Local promotional products (00:33:16) Discussing the benefits of working with local businesses and how to find them through the chamber of commerce.
Importance of samples (00:37:14) Emphasizing the value of requesting and utilizing product samples before making a purchase.
Understanding setup fees (00:39:17) Explaining the purpose and occurrence of setup fees for specific product artwork and decoration methods.
Additional fees and artwork requirements (00:42:25) Detailing additional fees such as PMS match fees and discussing the need for vector artwork for printing.
Innovative promotional products (00:44:36) Encouraging the use of unique materials and designs for promotional products to stand out from the competition.
Final tips and online resources (00:48:05) Offering advice on selecting useful, interactive, and quality products, and providing information on accessing their online shop for automotive products.
The smp closet (00:49:22) Discussion on providing budget for team members to choose conference attire, emphasizing individual preferences.
Customized Apparel (00:49:41) Importance of offering varied apparel options for team members to feel comfortable, confident, and represent the company well.
Local Community Connection (00:51:21) Expressing gratitude for connecting with the local community through the guest's presence on the podcast and acknowledging listeners' support.
Podcast Conclusion (00:52:27) Closing remarks, promoting the podcast, and encouraging feedback and engagement from the audience.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops? [E102]

Wed, 29 May 2024 00:15:00 -0400

When choosing a marketing company to market your auto repair shop you may find yourself deciding between a local marketer in your hometown or an auto repair marketing specialist whose office is halfway across the country.

Which one should you choose? There’s no wrong answer. But as agency owners who used to be local generalist marketers and now specialize, we know both sides of the coin. Today we’re going to give you an unbiased look at what factors you should be using in the decision-making process.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

They Ask, You Answer - https://marcussheridan.com/they-ask-you-answer/

Show Notes with Timestamps

Meeting face to face and building relationships (00:12:20) The importance of in-person meetings and building strong relationships with the marketing company.
Pandemic's impact on remote meetings (00:13:15) The shift to remote meetings due to the pandemic and the realization that effective communication can still be achieved from afar.
Benefits of in-person interaction (00:14:21) The advantages of in-person meetings, including the ability to connect on a personal level and fully understand the products or services offered.
Meeting Preferences (00:14:26) Discussion on the shift from in-person to virtual meetings and the impact on relationships.
Industry Knowledge (00:19:30) The importance of understanding industry-specific acronyms, terminology, and business practices for effective marketing.
Local Knowledge (00:25:54) The significance of understanding local events, culture, and geographic factors for targeted marketing strategies.
Specialist vs. Generalist Agency (00:25:45) Comparison between the expertise of a specialist agency and the adaptability of a generalist agency in marketing.
Local vs Specialist Agencies (00:29:23) Discussion about the advantages of local agencies and specialist agencies in terms of knowledge and time investment.
Overall Results (00:30:09) Comparison of overall results between generalist agencies and specialist agencies, focusing on the knowledge and experience in a specific industry.
Case Studies (00:31:48) Case studies and examples of how local knowledge and specialty agencies can impact marketing results, with specific examples from the automotive and HVAC industries.
Facebook Group Invitation (00:41:10) Invitation to join the Auto Repair Marketing Mastermind Facebook group, emphasizing its active and informative nature.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Walker's Hierarchy of Marketing Needs [E101]

Wed, 22 May 2024 00:15:00 -0400

When it comes to marketing there’s an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire.

It’s not so different from the basic needs of a human, and that’s the comparison we’re making today. So listen in to hear an interesting take on how you can use Maslow’s Hierarchy of Needs to determine what you should be doing in your marketing based on the current position of your business.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Blog: Walker’s Hierarchy or Marketing Needs

Show Notes with Timestamps

Walker's Hierarchy of Marketing Needs (00:00:10) Brian introduces the topic and mentions the episode's main focus.
Introduction to Maslow's Hierarchy of Needs (00:00:52) Kim expresses skepticism about relating Maslow's hierarchy to marketing.
Matt Fangio's Influence (00:02:30) Brian credits Matt Fangio for the idea and discusses his intelligence.
Understanding Maslow's Hierarchy (00:03:40) Kim expresses initial skepticism, and Brian explains the need for thorough research.
Value of Maslow's Hierarchy in Marketing (00:06:21) Brian realizes the practical value of Maslow's hierarchy for evaluating marketing strategies.
Comparison of Basic Business Needs to Maslow's Hierarchy (00:09:27) Brian compares basic business needs to Maslow's hierarchy of needs.
Importance of Google Business Profile (00:11:59) Brian emphasizes the importance of a Google Business Profile for any business.
Website as Marketing Hub (00:13:11) Brian discusses the significance of a website as the central hub for marketing efforts.
Building Your Brand (00:15:04) Discusses the importance of building an email and texting list, creating a separate podcast, and the significance of having a website.
DIY Website Building (00:16:00) Emphasizes the option to build a website using platforms like Wix or Squarespace, and the importance of eventually investing in a professional website.
Social Media Pages (00:16:33) Discusses the importance of creating and regularly posting on social media pages, and the role they play in building trust and familiarity with potential customers.
Safety and Security (00:18:53) Relates Maslow's theory of personal security to the importance of reputation in business, and introduces the topics of reviews, content marketing, and search engine optimization.
Reputation and Reviews (00:20:25) Discusses the significance of good reviews in establishing trust and reputation, and the role of CRM systems in managing reviews.
Content Marketing (00:23:36) Emphasizes the importance of businesses being media companies first and creating content to establish trust and thought leadership.
Search Engine Optimization (00:27:00) Explains the importance of being found online through SEO and Google Ads, and how these strategies contribute to driving business to the shop.
Issues with Marketing (00:29:17) Discussion about not being overwhelmed by marketing tasks and taking it step by step.
Importance of Networking (00:30:03) Emphasis on the significance of networking and building relationships in business.
Chambers of Commerce and BNI (00:35:47) Explanation of the benefits of being involved in chambers of commerce and BNI for business networking.
Moving from Good to Great (00:42:04) Highlighting the transition from being a good shop to a top-tier shop through self-fulfillment and self-actualization.
The fourth level: Brand building (00:43:58) Discusses the uniqueness of a shop, brand building, and the importance of being recognized and respected.
Advanced digital marketing strategies (00:50:32) Explains the importance of understanding the client and brand, and how advanced targeting and marketing can be achieved.
Community involvement and impact (00:52:23) Emphasizes the significance of community involvement, sponsoring events, and creating solutions within the community.
Cultural impact and shop culture (00:55:23) Discusses the positive impact of the shop culture and its connection to pop culture, reflecting a deep and positive influence.
Self-actualization and fulfillment (00:56:23) Explores reaching one's full potential, achieving self-fulfillment, and making a positive impact without solely relying on wealth.
Self-Actualization and Thought Leadership (00:58:40) Discussion about thought leadership, educating clients, and hosting technical trainings.
Community Impact and Strategic Partnerships (00:59:50) Exploring the impact on the community, hosting events, and forming strategic partnerships.
Becoming an Integral Part of the Community (01:01:17) Examples of local businesses making a significant impact in their community.
The Importance of Marketing Alignment (01:03:22) The significance of aligning marketing efforts with the business's stage and goals.
Networking and Brand Building (01:04:23) The necessity of networking and brand building for business growth.
Encouraging Blog Access (01:05:29) Encouragement to access the blog for a deeper understanding of the discussed topics.
Closing Remarks and Podcast Promotion (01:06:11) Closing remarks, promotion of another podcast, and encouraging further listenership.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

A Meeting Of The Marketing Minds [E100]

Wed, 15 May 2024 00:15:00 -0400

In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds. We talk about where marketing has been, where it’s going, and drop lots of useful knowledge bombs for shop owners to implement in their marketing!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Tony Mercury, Autoshop Solutions - https://autoshopsolutions.com/
Carrie-Lynn Rodenburg, Turnkey Marketing - https://www.turnkeyautomarketing.com/
Connor Tracy, Kukui - https://www.kukui.com/
Kelsey Outram, Lift Auto Repair Marketing - https://liftautorepairmarketing.com/
Brian & Kim Walker, Shop Marketing Pros - https://shopmarketingpros.com/

How To Get In Touch With the guest

Tony Mercury - https://www.linkedin.com/in/tony-mercury-759061b/

Connor Tracy - https://www.linkedin.com/in/connor-tracy-005a5663/

Carrie-Lynn Rodenburg - https://www.turnkeyautomarketing.com/contact-us/

Kelsey Outram - https://www.linkedin.com/in/kelseyoutram/

Show Notes with Timestamps

The introduction (00:00:01) Introduction of the episode, sponsors, and special guests.
Discussing the future of marketing (00:01:17) Conversation about the future of marketing and the gathering of various marketers in the industry.
The significance of change in marketing (00:03:43) Discussion on the significant changes in marketing for auto repair shops over the last decade.
Common mistakes in marketing for auto repair shops (00:05:31) Addressing common mistakes made by auto repair shop owners in their marketing efforts.
Challenges in communication and handoff from marketing to sales (00:07:19) Challenges and issues related to communication and handoff from marketing to sales within auto repair shops.
Role of AI and automation in marketing (00:10:08) Exploring the role of AI and automation in the future of marketing for auto repair shops.
AI in Marketing (00:14:07) AI's role in targeting audiences and delivering custom messages through different platforms.
Emerging Technologies for Auto Repair (00:15:10) Shift from web dominance to direct-to-consumer strategies, including online scheduling and live scheduling.
Google's Monetization and Direct-to-Consumer Shift (00:16:11) Google's efforts to monetize and sidestep web-based processes, leading to a shift in consumer behavior.
Omnichannel Interactions and Augmented Reality (00:18:21) Discussion on changing consumer interactions and potential future use of augmented reality in marketing and repair processes.
Telematics and Data Privacy Concerns (00:20:42) The use of telematics in remote diagnostics and the impact of data privacy concerns on the industry.
Marketing Differentiation and Community Involvement (00:24:38) Strategies for auto repair shops to differentiate themselves through customer-centric marketing and community involvement.
Humanizing the Auto Repair Experience (00:28:02) The importance of humanizing the auto repair experience and leveraging social media for personal connections with customers.
Humanized Touches and Great Reviews (00:29:00) Discussion on the importance of humanized touches and leveraging great reviews for marketing.
Overthinking Marketing and Human Connection (00:30:10) Emphasizing the simplicity of marketing as human connection and the need for shop owners to connect with their community.
Defining Unique Service Propositions (00:31:41) Highlighting the importance of defining what makes auto repair shops unique and understanding their unique service propositions for effective marketing.
Underrated Marketing Tactic: Customer Testimonial Videos (00:33:05) Advocating for the use of customer testimonial videos as an underrated marketing tactic for auto repair shops.
Consistency and Patience in Marketing (00:34:24) Emphasizing the significance of consistency and patience in marketing strategies for long-term success.
Personal Touch and Overrated Word of Mouth Marketing (00:37:51) Discussion on the value of personal touch in marketing and the overreliance on word of mouth marketing.
Measuring Results and Importance of Personalized Communication (00:35:20) Highlighting the importance of measuring marketing results and the impact of personalized communication, such as picking up the phone to connect with customers.
Diversifying Marketing and Embracing Change (00:40:45) Encouraging shop owners to diversify their marketing efforts and embrace change for continuous growth and success.
The importance of industry collaboration (00:43:09) The value of industry collaboration and the passion for helping the industry.
Customer-centric marketing strategy (00:43:43) The importance of understanding and connecting with customers' needs and interests in marketing.
Taking action and being patient in marketing (00:44:44) Emphasizing the need to take action in marketing, the importance of patience, and consistency in marketing efforts.
Gratitude to listeners and sponsors (00:45:17) Expressing gratitude to the listeners and sponsors for their support and encouragement.
Closing remarks and podcast information (00:45:52) Closing remarks, information about the podcast, and encouraging listeners to engage and provide feedback.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

I Got 99 Problems But Marketing Ain't One [E099]

Wed, 08 May 2024 00:15:00 -0400

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

My Facebook Ads are showing to people way outside of my service area (not set up right)
My social media doesn’t seem to be providing a return on investment (Junk smm)
I never see my Google Ads when I search for my business (low budget)
I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi)
My website is too slow (pictures too big or cheap hosting)
My website doesn’t come up when people search for mechanic near me (stock content)
I get lots of leads but they don’t turn into customers (Your SA sucks)
My marketing looks like every other shop’s marketing (are you talking to your marketers?)
The shop is slow. It’s time to turn our marketing back on. (never stop marketing)

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Surefire Ways To Get Your Google Business Profile Suspended [098]

Wed, 01 May 2024 00:15:00 -0400

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

Reasons Google will suspend your GBP
Adding Keywords to Your Business Name
Using PO boxes or virtual office addresses
Using your home address for a service area business - mobile mechanics
Making major changes to your information - name, address, phone number
Adding Reviews - Talk about RV Masters Recent experience
Spam Reviews
Two businesses sharing an address - same with phone number
A competitor reported you
Dandy Review Removal: Negative review removal using AI
They had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver.
It is a 12 month contract - not monthly
Writer’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective.
Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs.
New AI Optimization services: Boost Ninja:
Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listing
Problem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Can Marketing "Even Out" The Workload? [E097]

Wed, 24 Apr 2024 00:00:00 -0400

Can Marketing "Even Out" The Workload?

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

We often hear people say their marketing should “even out the workload,” but can it do that?
There are peaks and valleys throughout the year. That’s just life.
It’s hard to market to make a specific time busy
Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
SCHEDULING can even out the workload, or fill in the slow times
Scheduling long-time clients for the slow times
Scheduling the next visit like a dentist does
Can you do time specific campaigns?
State fair campaign
Back-to-school campaign
Pre-trip inspections before summer and the holidays

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Canva - Mood Boards

How Population Impacts Marketing [E1096]

Wed, 17 Apr 2024 00:15:00 -0400

Not shownotes.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Creating Loyal Auto Repair Customers [E095]

Wed, 10 Apr 2024 00:15:00 -0400

At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!

Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.

Show Notes with Timestamps

Loyalty: strong feeling of support or allegiance
What that means to me. Companies I am loyal to: Bear Mountain Bakery, Holtz Leather, The Basketry, Smallwoods
Simon Sinek’s Ted Talk “Start with Why”: Your purpose, Your cause, Your beliefs
We are lonelier & more apart than ever before
Maslow’s Hierarchy of Needs
Our Core Values
We have an intense desire to feel a sense of belonging - even more with digital communication.
Unreasonable Hospitality by Will Guidara - Episode 89: https://autorepairmarketing.captivate.fm/episode/089
Create Loyalty by: Being thoughtful and intentional with all you do. Understanding the difference between service + hospitality. Service is black and white. Hospitality is full color.
Having authentic connection: Southwest Airlines - the heart, Ciro - my Italian driver, 1st Phorm, Eleven Madison Park Restaurant’s hot dog story, Bear Mountain Bakery, The Basketry, Holtz Leather, Smallwoods. Knowing your clients, understanding them, being present, listening, and being considerate and generous (read the book: Gift*ology). Being a trusted resource.
VISION’s speaker: Scott Stratten, said, “If you want to worry about the bottom line, you’ve got to focus on the front line.” (To obsess about how your customers feel, you must obsess about how your employees feel.
Customer loyalty comes after employee loyalty
How are you taking care of your team? Daily Stand-Up (gratitude and top priority) + a checkin/awareness for me.Team Outings. Letters/notes/recognitions. Mentoring. Schedule emails/slack messages/texts
Too many companies leave the human behind. We live in a world where we have an opportunity - responsibility - to make magic in a world that is desperate for it. When you make magic you add to the layers of loyalty being created.
Make this part of how you do business. A process. A time, place, a procedure/reminder.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Canva - Mood Boards

Top Ten Canva Tips from The Pros [E094]

Wed, 03 Apr 2024 00:15:00 -0400

Top tier shops want to have personalized marketing but often don’t know how to take the photo from their camera roll and convert it into a graphic for social media that’s pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catching graphics.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

Canva: what it is, why you need it, how to find it, who uses it

April 2, 2024 at 12pm in our FB Group

Keep it simple. Less is more.
Be consistent! Maintain branding: company colors, fonts, logos, tone.
Keep your posts personal! Use YOUR own photos.
Create the “brand kit” in Canva. A place to store your logo, select the fonts, colors.
Stay organized. Create folders.
Save your designs in calendar order to make scheduling more efficient. (Be sure to lock designs so moving things around is easier). Use grid-view to get a birds-eye view and ensure branding consistency and that your designs are pleasing to the eye
Use moving elements and animations to help create eye-catching graphics.
Use templates for things like birthdays, anniversaries, and hiring to save time. Create a few for each to keep them interesting.
Explore and don’t be afraid of Canva’s AI like Magic Media to create fun new photos and videos
Create a “Mood Board” - a collection of images, textures, typography, color palettes and description words - or an ‘inspiration board’ to help when the ideas are just not there.
Canva Design School

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Canva - Mood Boards

An Intro to They Ask You Answer [E093]

Wed, 27 Mar 2024 00:15:00 -0400

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Creating a Life You Don't Need to Escape From with Mike Ragsdale of the 30a Company [E092]

Wed, 20 Mar 2024 00:15:00 -0400

Mike Ragsdale is the founder of the 30a Company, and he has an incredible story of being called out by his kids when they got tired of hearing him talk about his dream life without ever pursuing it. This is an incredibly inspiring episode that may result in you exploring how you can create a life you don’t need to escape from.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Understanding Geofencing with Mary Ann Pruitt [E091]

Wed, 13 Mar 2024 00:15:00 -0400

One of the most misunderstood types of marketing is geofencing. People often don’t know what it is, but they know they want it. It’s new, it’s sexy, it’s cool. But what is it? And will it work for an auto repair shop? Join Brian as he interviews Mary Ann Pruitt from Mosaic.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Why "Stock" Website Content Doesn't Work [E090]

Wed, 06 Mar 2024 00:15:00 -0400

This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

What is stock content?
Stock content is duplicate content
Stock content is generic content
Does stock content help?
How do you know if your website has stock content?

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Are You Being Unreasonable? I Hope So! [E089]

Wed, 28 Feb 2024 00:15:00 -0400

In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. Listen in to learn why and to get some ideas on how you can provide unreasonable hospitality to your clients in your auto repair shop.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Getting The Most Out of Conferences [E088]

Wed, 21 Feb 2024 00:15:00 -0400

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Kim’s Tips:

Go with a plan - know who you want to meet. Pre-schedule these meetings.
Promote that you are there!
Use the event/conference app!
Schedule your post-conference debriefing meeting.
Create a post-conference action plan
See our Conference Planning Checklist!

Brian’s Tips

1 - Register early and be strategic about the classes you take - stay at the hotel
2 - Establish a bedtime with a no-excuses policy
3 - Choose your team’s classes and make them teach it when they get back
4 - Visit the vendors - know/like/trust them - they subsidize your attendance
5 - Come with Friends

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

The Off-Road to Success: Darrin Barney's Journey in 4x4s and Business Coaching [E087]

Wed, 14 Feb 2024 00:15:00 -0400

Get to know Darrin Barney, the family man, Jeep Enthusiast, multi-business owner, and friend to many. Take away some helpful tips, but a ton of inspiration from the owner of Barney Brothers Off Road and Repair and Elite Worldwide.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

Outdoor Adventures and Family Culture (00:00:53) The hosts and guest discuss their shared experiences in outdoor activities, particularly off-roading, and the impact of family culture on their businesses.
Off-Roading and Team Building (00:01:35) The conversation shifts to the off-roading event where the hosts joined the guest's team, emphasizing the importance of getting out of the business environment to learn about people.
Influence of Family Culture (00:02:24) The guest shares how his family's love for outdoor activities and off-roading has been integrated into their family culture, influencing their children's upbringing.
Early Off-Roading Experiences (00:04:33) The guest reminisces about his early experiences with off-roading, starting with his father's 1946 Willys and how it shaped his passion for the activity.
Off-Roading Environments (00:06:28) Discussion about the diverse off-roading environments, including the challenges of mud and the beauty of the landscapes where they engage in off-roading activities.
Shared Love for Off-Roading Locations (00:08:44) The hosts express their admiration for a favorite off-roading location and share a personal anecdote about their experiences there.
First Jobs and Passion for Customer Service (00:10:39) The guest shares his first paying jobs, including building tennis courts and managing a western wear store, emphasizing his passion for customer service and making a difference in people's lives.
Barn Brothers Offroad (00:12:31) Darrin shares the story of how Barn Brothers Offroad came to be and the challenges they faced.
Learning from Bob and Kim (00:13:21) Darrin talks about the valuable lessons he learned from the owners of Fort Collins 4x4, Bob and Kim, and the importance of connecting with customers.
Starting the Business (00:14:07) Darrin discusses the initial challenges and the support from his family in starting the business.
Growing the Business (00:16:13) Darrin reflects on the growth of the business, the need for coaching, and the impact of learning from mistakes.
RepairPal Sponsorship (00:17:25) A discussion about RepairPal and its benefits for auto repair shops.
Challenges of Owning a Specialty Shop (00:19:20) Darrin shares insights into the challenges of owning a specialty shop and the importance of being prepared for daily uncertainties.
Recruiting Specialized Technicians (00:23:12) The conversation shifts to recruiting specialized technicians and the diverse range of tasks they may encounter.
Specialty Shop Marketing (00:24:34)
Discussion on marketing strategies for specialty auto repair shops and the importance of showcasing fun activities.
Understanding Your Customer (00:25:00) Emphasizing the need to understand the customer's expectations and interests in marketing a specialty shop.
Customer Excitement (00:26:33) Highlighting the difference in customer excitement between traditional auto repair and specialty off-road services.
Off-Roading Adventures (00:27:07) The rewarding experience of participating in off-roading activities and the joy of helping customers achieve the unexpected.
Passion for Coaching (00:30:33) The speaker's passion for coaching and the impact of coaching on their life and business.
Freedom and Coaching (00:32:47) The speaker's goal to provide freedom and guidance to shop owners through coaching, based on personal experiences.
Impact of Coaching (00:33:46) The transformative impact of coaching on business and personal life, emphasizing the need for guidance and direction.
Coaching Success (00:34:56) The speaker's realization of the benefits of following coaching advice and the positive impact on their business.
Family Impact and Business Vision (00:35:53) Discussion on the residual impact of family experiences on work ethic and empathy in business.
Coaching and Mentorship (00:37:06) The importance of mentorship and coaching in preventing business struggles and handling tough situations.
Expanding Coaching Services (00:39:01) Elite Worldwide's ability to assist boat repair shops and other non-standard automotive repair businesses.
Speed Round with Darrin Barney (00:39:20) Quick-fire questions and answers on personal preferences and interests.
Favorite Book and Music Passion (00:40:12) Discussion on a favorite book and the passion for music and recording.
Contact Information and Farewell (00:41:19) How to reach out to Darrin Barney and closing remarks on the podcast episode.

How To Get In Touch

Website - shopmarketingpros.com

Barney Brothers Off Road and Repair

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Elite Worldwide

d.barney@eliteworldwide.com

Naming Your Auto Repair Shop [E086]

Wed, 07 Feb 2024 00:15:00 -0400

Our first auto repair shop was named “Behind the Star.” That may make you want to stop listening right now as we clearly had no idea what we were doing. But if we learn from our mistakes, we have a more comprehensive education than most! Through the years as we’ve worked with many different clients, we’ve seen just about every problem a business could have with a name. In this episode, we share some things you’ll want to think about when naming an auto repair shop.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

Naming Your Auto Repair Shop (00:00:10) Discussion about the importance and considerations when naming an auto repair shop.
The Story of Naming Their Shop (00:03:14) Personal anecdote about the process of naming their auto repair shop and the challenges they faced.
Putting a Particular Service in the Name (00:08:00) Advice on the potential pitfalls of including a specific service in the name of an auto repair shop.
Using Street Names in Business Name (00:11:52) Considerations and examples of using street names in the business name, including potential challenges.
Using Your Name in the Business (00:13:58) Discussion about the implications of using personal names in the business name and potential future challenges.
Confusing Names and Search Engines (00:15:01) Using names that confuse search engines and examples of real-world consequences.
Creative Naming and Spelling (00:16:14) The pitfalls of overly creative or misspelled business names and their impact on searchability.
Spelling and Pronunciation (00:18:18) The challenges of hard-to-spell or hard-to-pronounce names, with specific examples from Louisiana.
Domain Name Considerations (00:20:27) Tips for choosing a domain name, including avoiding confusion and competitor-related issues.
Competitor Domain Names (00:24:26) The importance of checking closely related domain names to avoid confusion with competitors.
Final Remarks and Contact Information (00:25:30) Summarizing the naming considerations and promoting engagement with the podcast and sponsor.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Our Story of Radio Advertising [E085]

Wed, 31 Jan 2024 00:15:00 -0400

One topic we rarely talk about is radio, yet we have a story of very successfully using radio advertising to market our own auto repair shop. Radio was different back then, but our strategy can still work, and the idea works across all mediums. We hope you’ll listen in to the story of Jack Boston, Bill LuMaye, and Peak Automotive.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

The beginning of radio advertising (00:00:01) Discussion about the emotional story and effectiveness of radio advertising, its cost, and tracking difficulties.
Evolution of radio options (00:01:21) Comparison of traditional AM and FM radio with newer options like Sirius XM, Pandora, Spotify, and podcasts.
Getting into radio advertising (00:03:20) The story of how a customer, Jack Boston, influenced the hosts to start radio advertising and the initial challenges.
Selecting the right radio station (00:05:57) The importance of choosing the right radio station based on listener demographics and the impact of the chosen station on the audience.
Transition to a new radio host (00:07:26) The unexpected transition from Jack Boston to Bill Lemay due to health issues, and the process of involving the new host in advertising.
The impact of live endorsements (00:13:11) The effectiveness of live endorsements over pre-recorded ads, the influence of creative freedom, and the authenticity of the message.
The importance of asking clients (00:14:29) Discussion on the significance of asking clients about their listening habits to tailor marketing strategies.
Advertising on satellite radio (00:15:17) Exploration of advertising opportunities on satellite radio and the potential for targeted local advertisements.
Tracking radio advertising effectiveness (00:16:28) Insight into tracking the effectiveness of radio advertising through dedicated URLs and phone numbers
The impactful gift from a client (00:18:30) A heartwarming story about a client's gift and its impact during a challenging time.
Closing remarks and sponsorship acknowledgment (00:19:27) Acknowledgment of the sponsor and closing remarks, encouraging listeners to engage with the podcast and its hosts.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Failing Forward in Marketing [E084]

Wed, 24 Jan 2024 00:15:00 -0400

In a world where so many great lessons come from failing, people are afraid of failure. We see this a lot, especially when it comes to marketing. Every time you learn something that doesn’t work, it puts you closer to finding something that does. So why do people give up on marketing so early and build belief systems that certain types of marketing “don’t work” when the evidence points to the contrary? That’s what we talk about in this episode of The Auto Repair Marketing Podcast.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

The Aftermarket Radio Network (00:00:01) Introduction to the podcast episode and hosts' welcome.
Talking about Failing Forward (00:00:41) Discussion about the concept of "failing forward" and its importance in learning and growth.
Fear of Failure (00:02:16) Exploring the fear of failure and its impact on business decisions and actions.
Financial Impact of Failing (00:02:56) Highlighting the financial challenges and impact of failure, including personal experiences.
Adapting to Failure (00:04:43) Emphasizing the importance of adapting and learning from failures to become better.
Marketing and Fear of Failure (00:05:53) Addressing the fear of failure in marketing and its implications for business growth.
Marketing Strategies and Failure (00:07:53) Discussing the significance of failure in marketing and its role in building a successful business.
Google Ads Failure (00:11:01) Sharing a specific failure related to Google Ads and its impact on marketing efforts.
Diagnosing Marketing (00:13:45) Explains the analogy between diagnosing a car and diagnosing marketing issues, focusing on the importance of using the right keywords in Google Ads.
Learning from Failure (00:15:42) Discusses the failure in the ad campaign, the learning process, and the importance of taking responsibility for mistakes.
Marketing Adjustments (00:16:42) Highlights the significance of making small adjustments in marketing strategies and provides examples of how minor changes can impact results.
Balancing Risk and Innovation (00:22:07) Emphasizes the need to balance risk with innovation and the importance of having foundational marketing strategies in place before adopting new techniques.
Celebrating Success Stories (00:25:02) Acknowledges and celebrates the success of shop owners who have effectively implemented marketing strategies discussed in the podcast.
Engaging with the Audience (00:27:22) Encourages listeners to share their marketing experiences and struggles, offering to provide guidance and create content based on their questions.
Cultivating a Growth Mindset (00:20:17) Encourages a growth mindset and discusses the impact of beliefs on the success of marketing efforts.
Sponsorship acknowledgment (00:28:00) Acknowledgment of RepairPal's sponsorship and a thank you to the listeners.
Promotion of upcoming episodes (00:28:14) Encouragement to listen in next week and a promotion of other podcasts on the aftermarket radio network.
Closing remarks (00:28:20) Closing remarks from the host, encouraging feedback and interaction with the podcast.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Pros On The Road 2024 [E083]

Wed, 17 Jan 2024 00:15:00 -0400

In this episode, Kim and Brian talk about the conferences and other events they will be attending and teaching at in 2024. These conferences are great opportunities to network with other shop owners and auto repair professionals, as well as “sharpening the saw” and become a better business person.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

The aftermarket radio network (00:00:01) Introduction to the episode and discussion about upcoming automotive industry conferences and events.
Pros on the road 2024 (00:00:10) Discussion about the Pros on the Road 2024 event and the importance of attending automotive industry conferences.
Sponsorship acknowledgment (00:00:21) Acknowledgment of the sponsors of the podcast and their importance in supporting the podcast.
Recap of 2023 conferences (00:01:03) Discussion about the conferences attended in 2023 and the plan for attending conferences in the current year.
Conferences and classes schedule (00:02:00) Listing the conferences and events planned for the year and the classes to be taught at these events.
Fly with the Eagles event (00:03:53) Details about the Fly with the Eagles event in Dallas, including the topics to be discussed.
Vision conference (00:04:13) Discussion about the Vision conference, the classes to be taught, and the importance of attending.
MARS conference (00:05:20) Information about the MARS conference and the class on driving car count to be taught.
World Pack Advanced Car Quest (00:05:46) Details about the World Pack Advanced Car Quest conference and its significance.
Tools by RSP event (00:06:52) Information about the Tools by RSP event in Pennsylvania.
AST conference (00:06:59) Discussion about the AST conference in September.
Classes and workshops details (00:09:09) Details about the specific topics and classes to be taught at various conferences and events.
Extended video workshop (00:13:28) Information about the extended video workshop to be conducted at a specific location and the unique aspects of the workshop.
Creating Loyal Customers (00:15:45) Discussion about a class on making customers feel special and loyal.
Working with Marketing Partners (00:16:21) Explanation of a class on collaborating with marketing companies for better results.
Identifying Your Ideal Customer (00:17:35) Teaching a class on understanding and targeting the ideal customer for automotive repair shops.
Facebook Marketing for Auto Shops (00:18:34) Introduction of a new class on Facebook marketing for auto repair shops.
The Powerful Duo: Ads and SEO (00:19:13) Discussion about a class on the importance of ads and SEO in marketing for automotive businesses.
Hiring Advantage and Video Advantage (00:20:17) Information about classes on hiring tactics and the use of video for marketing.
Attracting Technicians Through Marketing (00:21:41) Announcement of a webinar-style class on attracting technicians through marketing.
Upcoming Conferences and Events (00:22:23) Discussion about future industry events and conferences, including changes in schedule.
Connecting with the Audience (00:23:09) Encouragement for the audience to share their conference plans and connect with the speakers. Podcast Sponsorship and Closing (00:24:02) Acknowledgment of the podcast sponsor and closing remarks.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Annual Marketing Planning with Matt Wagg and LauraLee Schmidt [E082]

Wed, 10 Jan 2024 00:15:00 -0400

As we approach the end of the year there have been many discussions and questions about annual marketing planning. In this episode, Kim chats with shop owners Matt Wagg and LauraLee Schmidt about their successful planning and execution of their shop’s annual marketing planning. We dissect what’s needed to prepare to plan, how to plan, and how to monitor and adjust.

Show Notes with Timestamps

Annual Marketing Planning (00:00:10) Discussion about the importance of annual marketing planning for auto repair shops and the introduction of the podcast episode.
Realization of the Need for Marketing Planning (00:01:26) Explanation of how shop owners, Laura Lee Schmidt and Matt Wagg, realized the need for annual marketing planning and the challenges faced.
Experience with Marketing Planning (00:02:30) Conversation about the experiences of shop owners Laura Lee Schmidt and Matt Wagg in implementing annual marketing planning for their respective businesses.
Business Growth and Marketing Planning (00:05:24) Matt Wagg's experience in starting a new business and the role of marketing planning in business growth.
Corporate Experience and Marketing Planning (00:08:08) Laura Lee Schmidt's experience in corporate marketing planning and its adaptation to small independent businesses.
Budgeting for Marketing (00:11:31) Discussion about budgeting for marketing, including reverse engineering, tracking returns, and the percentage of sales used for marketing..
TV Commercials Tracking (00:13:45) Discussion on tracking ROI for TV commercials and direct mail using specific codes and QR codes.
Budget Planning (00:14:11) Shop owners discussing their marketing budget planning, starting at 5% and aiming for a 7 to 8% increase.
Marketing Budget Range (00:14:43) Exploring the range of marketing budget percentages, from 5% to 15%, for maintaining growth or aggressive expansion.
Identifying Slow Times (00:15:25) Strategies for adjusting marketing budget during slow times and the impact of local events on business.
May Sales Dip (00:18:17) Discovering the influence of graduation parties on May sales and adjusting marketing strategies to counter the dip.
Event Marketing Success (00:20:26) A successful event marketing strategy during a historically slow month, leading to increased business.
Intentional Marketing Planning (00:22:51) Importance of dedicating time to marketing planning and the need for forethought in shop owners' marketing strategies.
Diagnosing Slow Times (00:23:50) Changing the mindset to diagnose and plan for slow times, emphasizing the need for intentional planning and measurement.
Analyzing Monthly Performance (00:26:03) Discussion about tracking and comparing monthly performance to inform proactive marketing planning.
Tools for Marketing Planning (00:27:22) Laura Lee shares her spreadsheet tool for budgeting and tracking marketing expenses.
Marketing Tracking and Reporting (00:28:04) Laura Lee and Matt discuss the importance of tracking tools, reports, and analytics for informed marketing decisions.
Reviewing Marketing Performance (00:29:10) Matt discusses reviewing reports, lead sources, and direct mail success for marketing planning.
Evaluating Marketing Investments (00:30:48) The importance of tracking what works and what doesn't in marketing investments is emphasized.
Coaching and Marketing Planning (00:32:13) Shop owners discuss the role of their coaches in advising and encouraging more aggressive marketing planning.
Marketing Planning Timeline (00:35:27) Laura Lee shares her timeline for marketing planning, emphasizing the need for early planning due to inventory needs.
Setting Time for Marketing Planning (00:36:59) Matt discusses finding unbothered time for marketing planning, highlighting the importance of focus and refinement.
The importance of marketing planning (00:38:44) Matt Wagg discusses his excitement and sense of accomplishment in creating and implementing a marketing plan for his auto repair shop.
Setting boundaries with a marketing plan (00:39:54) Laura Lee Schmidt shares how having a marketing plan helped her to say no to unsolicited marketing pitches and set boundaries for her shop's budget.
Detailed marketing planning process (00:42:51) The hosts discuss their comprehensive marketing planning process, including core focus, target market, unique selling points, and needs assessment for each department.
Challenges in implementing marketing plans (00:44:29) Matt Wagg reflects on the challenges of implementing all aspects of his marketing plan and the need to outsource tasks due to time constraints.
Aligning marketing with core values (00:46:34) Laura Lee Schmidt emphasizes the importance of aligning marketing efforts with the core values of the business and making ethical decisions about vendor partnerships.
Encouragement to start marketing planning (00:48:55) Matt Wagg and Laura Lee Schmidt encourage shop owners to jump into marketing planning, dedicate time to it, and expect a return on investment.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

LauraLee Schmidt’s Sample Budget Spreadsheet

2023 Wrap-Up | Brian and Kim's Favorite Episodes [E081]

Wed, 03 Jan 2024 00:15:00 -0400

2023 was a great year for The Auto Repair Marketing Podcast. There were 52 new episodes for you to learn from and be inspired by. As the hosts of the podcast, we love them all, but for you, we each went through the list and picked our 5 favorite episodes. If you haven’t listened to these, we’re sure you’ll enjoy them and pull some nuggets of wisdom to make your business and life better.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

Brian’s Top 5

Episode 29 - Create Your Own Economy
Episode 45 - Phone Skills Amplify Your Marketing w/ Cecil Bullard
Episode 55 - How EOS Drives SMART Marketing w/ Tim Stoll
Episode 62 - The Importance of Managing Your Money
Episode 71 - Preparing For The Day You Hope Never Comes - w/ Maylan Newton

Kim’s Top 5

Episode 37 - Escaping a War-Torn country to Becoming a Shop Owner in Arizona - Mac’s
Episode 42 - Radical Generosity - Power of Gifting
Episode 48 - Getting Shop Owners Off The Island
Episode 72 - Life After the Reservation with Kendall Warnock - A1 Automotive
Episode 79 - Hope After Bankruptcy with Rick White and Cecil Bullard

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

An Annual Theme For Your Marketing [E080]

Wed, 27 Dec 2023 00:15:00 -0400

In this podcast episode, Brian and Kim welcome guest Caroline Legrande to discuss the concept of adopting an annual theme for business. They explore how a theme can shape marketing strategies and internal culture, reflecting on their own "slingshot" theme's positive influence on their goals and team dynamics. The episode also touches on the creative and fun aspects of integrating the theme into marketing, exemplified by their use of rubber chicken finger flickers. The conversation underscores the value of a unifying theme in directing a team's focus and energizing the work environment.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

Laughter and rotator cuff surgery (00:00:57) Humorous exchange about the host's rotator cuff surgery and laughter.
Choosing a theme for the year (00:02:18) Discussion about adopting a theme for the business and personal use.
Implementing the theme internally (00:03:59) Explanation of how the theme is used internally and its impact on the business.
Marketing and production focus (00:06:26) How the theme ties into marketing and production as an additional core value.
The slingshot theme (00:08:30) Explanation of the "slingshot" theme and its application to business growth.
Creating a new theme (00:12:29) Discussion about brainstorming and choosing a new theme for the upcoming year.
Teasing the theme (00:14:48) Teasing the audience about the new theme without revealing it.
SWOT Analysis (00:14:54) Importance of SWOT analysis in generating ideas for the team and company growth.
Teasing the Theme (00:15:55) Discussion about the theme for 2024 and the anticipation around revealing it.
Revealing the Theme: Magnetic (00:17:37) The hosts reveal the theme for 2024 and discuss its significance and potential applications in marketing.
Incorporating the Theme in Marketing (00:18:18) Strategies for incorporating the theme "magnetic" into marketing efforts, including attracting the right customers and repelling the wrong ones.
Utilizing the Theme Internally (00:20:36) Exploring ways to integrate the theme "magnetic" within the team and internally for promotional items and team engagement.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Hope After Bankruptcy [E079]

Wed, 20 Dec 2023 00:15:00 -0400

In this episode of the Auto Repair Marketing Podcast, hosts Kim and Brian Walker discuss the topic of bankruptcy with industry coaches Rick White and Cecil Bullard. Each guest shares their personal experiences with bankruptcy, providing insights into the emotional and financial struggles they faced. They discuss the importance of learning from past mistakes, seeking professional advice, and maintaining open communication in relationships during difficult times. The episode emphasizes resilience, the power of education, and the importance of not letting fear or pride hinder business growth. The speakers also highlight the value of giving and receiving support and the significance of moving forward after failure.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

The decision to file for bankruptcy (00:02:12) Discussion about the impact of bankruptcy on marriages and families, encouraging openness and sharing of experiences.
Rick White's bankruptcy story (00:04:08) Rick shares his personal experience of going bankrupt in 1989, selling his shop to pay off debts, and facing the consequences of vendors going after him.
Cecil Bullard's bankruptcy story (00:06:19) Cecil talks about his experience of owing the IRS and the state of California a significant amount of money while owning multiple shops in Palm Springs.
The manager's financial troubles (00:06:38) The speaker discusses the financial troubles faced by the manager, including owing money to the IRS and having to sell off shops.
Bankruptcy and starting over (00:08:16) The speaker shares their experience of declaring bankruptcy, moving to a new location, and starting over in their career.
Overcoming adversity and finding success (00:09:06) The speaker talks about facing multiple challenges, including a severe injury, financial difficulties, and bankruptcy, but ultimately finding success and running a successful shop.
The bankruptcy decision (00:14:15) The speaker talks about their experience with bankruptcy, the poor decisions made during a road construction project, and the stress levels they faced.
Encouraging others after bankruptcy (00:15:56) The speaker discusses how they found peace and were able to encourage others who had also filed for bankruptcy.
Different types of bankruptcy (00:18:35) The speaker shares their experience with Chapter 13 bankruptcy and emphasizes the importance of getting educated and seeking legal advice before making a decision.
The Tax Bill and Financial Guidance (00:20:24) Discussion on the importance of being prepared for tax bills and the difference between a CPA and a CFO.
Bankruptcy and Learning from Failure (00:20:52) Personal experience with bankruptcy and the lessons learned from failure and tough times.
Importance of Making Mistakes and Financial Advice (00:23:35) Emphasizing the value of making mistakes, seeking financial advice, and the need to let go of pride and fear in business.
The importance of learning from mistakes (00:26:37) The importance of learning from past mistakes and not allowing them to dictate future decisions.
Taking care of yourself emotionally and mentally (00:28:17) How to take care of oneself emotionally and mentally during difficult times, and Speaker 5 shares his perspective and advice.
Moving forward and starting over (00:31:36) The mindset shift and perspective change needed to move forward and start over after facing challenges and setbacks.
The bankruptcy experience (00:33:21) Discussion on the perspective change needed when facing bankruptcy and the importance of not staying stuck in the pain.
The importance of relationships (00:35:10) The significance of communication and support in relationships during challenging times, with a focus on being a provider and protector.
The reality of bankruptcy (00:36:28) Acknowledging the hardships and difficulties of filing bankruptcy, along with the recommendation to explore alternative options before resorting to it.
The significance of talking to your significant other (00:40:02) Importance of having open conversations with your spouse or significant other about business failure and not letting it define your identity.
Letting go of the baggage and learning from mistakes (00:40:38) Discussion about the chains we create for ourselves and the need to let go of unnecessary baggage, learn from mistakes, and move forward.
The fear of failure and starting over (00:42:40) Encouragement to not let the fear of failure prevent you from pursuing your passion again, learning from past mistakes, and finding success on the other side.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Fragmented Marketing: How It’s Hurting Your Brand and Wasting Your Money [E078]

Wed, 13 Dec 2023 00:15:00 -0400

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker discuss the negative impacts of fragmented marketing on a brand. They stress the importance of a cohesive marketing strategy, consistent branding, and the role of a brand style guide. They share their experiences and the lessons they've learned in marketing their auto repair shop. The hosts also discuss the changing landscape of marketing, the importance of planning, and the role of a fractional Chief Marketing Officer (CMO).

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

Fragmented Marketing (00:00:56) Discussion on the concept of fragmented marketing and its negative impact on brand consistency and effectiveness.
Defragging Your Marketing (00:03:29) Drawing parallels between fragmented marketing and the process of defragmenting a computer, emphasizing the need for aligning various marketing efforts.
The Consequences of Fragmented Marketing (00:06:11) Exploring the confusion and lack of coherence that fragmented marketing creates for the audience, leading to a less effective marketing strategy.
The Marketing Rule of Seven (00:08:06) Discussion on the outdated concept of the marketing rule of seven and the increase in the number of ads people see per day.
The Importance of Cohesive Marketing (00:12:09) The significance of having consistent branding across different advertising platforms and the wasted effort if the message is not cohesive.
The Need for a Marketing Plan (00:12:55) Emphasis on the importance of having a well-thought-out marketing plan to avoid marketing failures.
The planning process (00:13:05) Discussion about the in-person planning session for marketing for the next year and the extra class in the Facebook group teaching how to create an annual marketing plan.
Creating a marketing plan (00:14:05) Explanation of the guide to creating a real-world marketing plan and the steps involved in creating a practical marketing plan.
Simplifying marketing efforts (00:17:10) Advice on simplifying marketing efforts and focusing on a few key platforms or strategies to ensure cohesiveness and effectiveness.
The importance of a brand style guide (00:19:48) Discusses the significance of having a brand style guide to ensure consistency and cohesion in marketing materials.
Having one person in charge of marketing (00:20:46) Emphasizes the need for one person to be responsible for overseeing the company's marketing efforts.
Working with a minimum number of outside companies (00:23:41) Advises limiting the number of external companies involved in marketing to maintain simplicity and avoid confusion.
The Chief Marketing Officer (00:26:17) Discussion about the role of a Chief Marketing Officer (CMO) in an organization, whether they are fractional or full-time, and their responsibilities in guiding and directing marketing efforts.
Overseeing Marketing Cohesiveness (00:27:03) Mention of two companies, Overdrive and Turnkey, that provide services to oversee and ensure cohesiveness in marketing efforts. Importance of having a plan and someone guiding and directing marketing for successful outcomes.
Joining the Auto Repair Marketing Mastermind (00:28:19) Invitation to join the Auto Repair Marketing Mastermind Facebook group, with over a thousand members, to share ideas, questions, and tips about marketing in auto repair shops.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Blog: Fragmented Marketing
Tuesday Teaching in ARMM FB Group: Fragmented Marketing
Podcast: What is a Brand?
Podcast: A Shop Owner’s Story of Creating a New Logo w/ Don Stardy
Guide: How to Create a Real World Marketing Plan

How to Know When You're Not Ready for Marketing [E077]

Wed, 06 Dec 2023 00:15:00 -0400

In this podcast episode, Brian Walker and Kim discuss the importance of being ready for marketing in the context of auto repair businesses. They highlight four signs that a business may not be ready for marketing, including a high comeback rate, poor phone skills of service advisors, low Average Repair Order (ARO), and low or no profits. They stress the need to address these issues before focusing on marketing and business growth. They also discuss their experiences with clients and the importance of ensuring a good fit before starting a working relationship.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

Fixing the cars first (00:03:58) Discussion on the importance of fixing cars with precision and expertise before investing in marketing.
Reducing comeback rate (00:04:06) Exploration of the negative impact of high comeback rates on reputation and marketing efforts.
Customer acquisition cost (00:05:01) Explanation of the expenses involved in acquiring new clients and the need to create loyal, long-term customers.
Tracking Comebacks and Acceptable Rates (00:06:30) Discussion on tracking comeback rates and the acceptable percentage, and the importance of fixing problems if the rate exceeds 5%.
Handling Comebacks and Customer Reviews (00:08:04) The significance of handling comebacks appropriately to avoid negative reviews and word-of-mouth, and the impact it has on the business.
Investing in Service Advisor Phone Skills Training (00:10:02) The importance of investing in training for service advisors' phone skills before increasing marketing investments, and the need for shop owners to be aware of their advisors' performance on phone calls.
Improving Phone Skills and Service Advisor Training (00:12:35) Discussion on the importance of fixing phone skills and training service advisors before increasing call volume.
Importance of Average Repair Order (00:13:13) Explanation of average repair order (ARO) and the significance of having a high ARO for profitability.
Challenges of High Car Volume and Low ARO (00:14:37) Discussion on the challenges and potential mistakes that can arise from having a high car volume and low average repair order, including the need for additional service advisors and time constraints.
(00:19:11) Qualifying clients and ensuring a good fit for the team and return on investment.
(00:19:49) The importance of client engagement and follow-through for successful marketing strategies.
(00:21:23) Encouraging audience participation and inviting questions for future podcast episodes.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Link to Episode 45 with Cecil Bullard - Phone Skills Amplify Your Marketing

Retention Marketing And Strategies For Bringing Back Clients More Often with Caroline Legrand [E076]

Wed, 29 Nov 2023 00:15:00 -0400

In this episode of the Auto Repair Marketing Podcast, host Brian Walker talks with Caroline Lagrand, Senior Messaging Strategist at Shop Marketing Pros. They discuss the importance of retention marketing in the auto repair industry, emphasizing the need to focus on existing customers rather than just acquiring new ones. Caroline shares insights on how to use social media, email marketing, CRM follow-up messages, and direct mail to keep customers engaged and connected to the business. She also highlights the role of customer experience and shop culture in retaining customers. The episode concludes with practical tips for businesses looking to implement retention marketing strategies.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

Retention Marketing (00:01:29) Importance of retention marketing and how it keeps customers coming back to the shop.
Acquisition vs Retention Marketing (00:02:19) Differentiating between acquisition marketing (getting new customers) and retention marketing (keeping existing customers).
Customer Experience and Shop Culture (00:05:47) The role of customer experience, shop culture, and leadership in retention marketing.
Retention Marketing and Customer Experience (00:06:33)The importance of providing exceptional customer service and creating a positive experience to retain clients.
Other Aspects of Marketing (00:07:26) Marketing includes more than just SEO and acquisition strategies, and highlights the importance of social media, video strategy, CRM, follow-up messages, and direct mail for customer retention.
Engaging Social Media Content (00:09:11) The effectiveness of engaging social media posts, such as wishing someone a happy birthday, and emphasizes the power of video content in driving engagement and attracting new followers.
The ability to build relationships through social media (00:12:55) Explains how social media allows businesses to continue building relationships with customers even when they are not physically present.
Retention marketing through email and CRM (00:14:27) Discusses how email marketing and the use of a CRM can be effective for retention marketing, including sending customized emails and offering special incentives to existing customers.
The effectiveness of email marketing and newsletter content (00:17:01) Highlights the effectiveness of email marketing for driving new business and emphasizes the importance of short and engaging newsletter content to generate customer response.
Retention Marketing and Top of Mind Awareness (00:19:34) Discusses the importance of retention marketing and staying top of mind for customers through email campaigns and reminders.
Engaging with Clients and Seasonal Cards (00:20:30) Explores ideas for retention marketing, such as hosting events and sending seasonal cards to clients, with examples of Christmas and Thanksgiving cards.
The Difference Between Acquisition and Retention Marketing (00:22:00) Explains the difference between acquisition and retention marketing, highlighting the importance of building trust and relationships with existing clients for long-term profitability.
Retention Marketing and Cost (00:25:34) Discusses the concept of retention marketing and its cost-effectiveness compared to acquisition marketing.
Social Media as an Equalizer (00:27:39) Explains how social media can enhance other marketing efforts and build trust and familiarity with customers.
Getting Started with Retention Marketing (00:28:22) Provides advice on utilizing CRM, implementing email newsletters, and posting on social media to start building customer relationships.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Accelerating Ambition: A Fearless and Youthful Approach to Shop Marketing [E075]

Wed, 22 Nov 2023 00:15:00 -0400

In this episode, Kim interviews two young ladies who have taken over the marketing roles in their families’ auto repair shops. Calla Bourdeau of Rowes Garage and Callie Grace Burris of Frog Pond Performance talk about their roles, the challenges they face, and what it’s like to be young marketers in the world of auto repair. They also give advice to other young professionals who may be considering a career in marketing.

Thanks to our partner, RepairPal. Visit the Web HERE

Callie Grace's Shop and Marketing Journey (00:03:10) Callie Grace talks about her family's shop, Frog Pond Performance, and how she took over the marketing efforts.
Calla's Introduction to Rose Garage (00:04:18) Calla shares how she got involved in her brother's business, Rose Garage, and the tasks she handles, including social media marketing.
Callie Grace's Experience at ASTE (00:05:52) Callie Grace discusses her experience attending ASTE, the collaboration among industry professionals, and the classes she found helpful.
Introduction of Callie and Calla and their ages, discussing their involvement in the shop (00:07:55)
Discussion about family involvement in the shop, including siblings and in-laws (00:08:33)
The transition into marketing roles and the reasons behind choosing marketing as a focus (00:09:25)
Facebook Groups for Industry Connection: Discussion about the value of Facebook groups, particularly for women in the automotive industry (00:17:01)
Marketing Gratification and Video Pet Peeves (00:20:16) Sharing the satisfaction of successful social media posts and content creation, along with the dislike of being on camera.
Challenges with Voice and Video (00:22:01) Personal experiences of feeling self-conscious about voice and appearance in videos, and the realization of the importance of video in marketing.
The importance of learning from marketing failures (00:23:49) Discussion on the experience of posting content that does not perform well and the importance of learning from failures to improve future marketing strategies.
Recommendation: "The Ultimate Guide to Auto Repair Marketing" (00:25:42) Both speakers highlight the book as a helpful resource for marketing strategies in the auto repair industry.
The significance of connecting with the target audience (00:28:38) Discussion on the importance of understanding and connecting with the specific audience of the shop's social media page to tailor the marketing message effectively.
Callie’s pursuit of nursing (00:30:12) Deciding to pursue nursing while still being involved in marketing.
Support and encouragement for the guest's career plans and future endeavors (00:30:49)
Discussing uncertainty about future career paths and experiences gained so far (00:31:17)

How To Get In Touch

Website - shopmarketingpros.com

Frog Pond Performance - FB page

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Frog Pond Performance - Website

Rowes Garage - FB Page

Rowes Garage - Website

Amazing Women in Automotive Facebook Group

The Ultimate Guide to Auto Repair Marketing Book

Security Strategies for Safe and Sound Marketing [E074]

Wed, 15 Nov 2023 00:15:00 -0400

In this episode of the Auto Repair Marketing Podcast, host Kim Walker and her team at Shop Marketing Pros discuss the importance of marketing security. They provide tips on securing marketing assets, managing passwords, verifying identities on platforms like Facebook and Google, and identifying spam and scams. They also emphasize the importance of knowing who has access to your accounts and regularly reviewing this access. The team encourages shop owners to be proactive in securing their digital assets.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

Account Access and Security (00:05:27) Discussion on the importance of being the primary account holder for your website, email, and Google listing, and the potential issues that can arise if you don't have access.
Different Types of Access in Facebook (00:06:53) Explanation of the different levels of access in Facebook's business manager, including partial access for specific tasks and full access that allows partners to act as page owners.
Assigning Access to Facebook and Instagram Accounts (00:08:23) Further discussion on assigning partial or full access to team members, marketing agencies, or other partners for Facebook and Instagram accounts.
The importance of owning your Facebook page (00:08:29) Discussion on the importance of being the owner of your Facebook page and how to assign different accesses.
Properly storing passwords (00:11:02) Discussion on different methods for storing passwords, including using Google, writing them down, and using password management tools like LastPass.
Benefits of LastPass for password management (00:12:10) Discussion on the features and benefits of using LastPass, including the ability to store and share passwords securely, organize passwords in folders, and access passwords on both browsers and mobile devices.
Identity Verification on Google Ads (00:19:05) Discussion on the requirement to verify Google Ads accounts with documentation and ID to eliminate fake advertisers and ensure legitimacy.
Google Business Profiles Verification (00:22:24) Exploration of the verification process for Google business listings, including submitting documentation and a video of the shop's interior and exterior.
Importance of Security and Password Management (00:15:45) Emphasis on the need for strong passwords, two-factor authentication, and the use of password managers like LastPass for enhanced security.
The Google Business Profile (00:23:41) How to find and claim a Google Business Profile for a business, including ownership access and management access.
Facebook Ownership and Levels (00:26:19) The different levels of ownership and access on Facebook and Instagram, including the importance of having a meta business account and a business manager.
Facebook Ownership Dispute and Resolution (00:29:06) The process of resolving ownership disputes on Facebook, including submitting proof of business ownership and working with Facebook support.
The security levels of Facebook accounts (00:32:46) Discusses the different levels of access on Facebook accounts and the importance of being cautious with granting admin privileges.
Securing personal Facebook profiles (00:34:43) Provides tips on securing personal Facebook profiles, including setting friends list to private and enabling two-factor authentication.
Identifying spam and scams on Facebook and Google (00:37:49) Explains how to recognize and handle spam and scams on Facebook and Google, specifically related to fake messages, emails, and ownership requests.
Spam and Scam Emails for Google Business Listings (00:38:10) Discussion on how to identify and handle spam or scam emails related to Google Business listings.
Renewal Spam for Domains (00:39:52) Advice on recognizing domain renewal spam and clarifying that legitimate domain providers will not send paper mail for renewal.
Facebook Spam and Scams (00:42:05) Explanation of the changing tactics used by scammers on Facebook, including fake messages from Facebook support and misleading product-related messages.
Recognizing and handling marketing spam on Facebook (00:45:54) Tips on identifying and dealing with spam messages and fake reviews on Facebook.
Beware of fake notifications from Facebook (00:46:43) Warning about fake notifications regarding disabled pages and how to differentiate them from genuine notifications.
Importance of paying attention to domain and SSL certificate emails (00:51:15) Emphasizing the need to be aware of domain and SSL certificate expiration emails to prevent website downtime and loss of trust.
Checking your spam folder (00:52:16) Importance of checking your spam folder for legitimate emails that may have been filtered incorrectly.
Regularly reviewing access to accounts (00:53:16) Importance of regularly reviewing access to accounts, especially when switching marketing companies or hiring/firing new people.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com & ask@shopmarketingpros.com

Behind the Scenes of the Industry’s Premier Podcast [RR 900] - Remarkable Results Radio Podcast

Fri, 10 Nov 2023 00:15:00 -0400

Recorded Live at AAPEX 2023, Carm is joined in studio with Aftermarket Radio Network hosts Brian Walker and Matt Fanslow for milestone episode 900. Carm discusses the process of creating the podcast, the journey to expand to the Aftermarket Radio Network and how his daughter Tracy became a crucial part of the team, starting as an editor and eventually working full-time with him. Carm also reflects on the challenges he faced when starting the podcast, the importance of consistency, quality, and good editing, and the shifts he had to make along the way.

Aftermarket Radio Network

Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast

Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast

Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast

Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast

Show Notes

Watch Full Video
RR 172: Giuliano Zuccato, Clay Sculptor – 1964 Mustang
RR 243: Giuliano Zuccato – Chrysler Crossfire & Horse of Destiny Foundation
The preparation process (00:01:51) The process of preparing for a podcast episode, including research, vetting ideas, and interviewing guests.
Working with Tracy (00:06:38) Carmen shares how his daughter Tracy came to work with him on the podcast and the proposal he made to her to join the team.
The success of the Aftermarket Radio Network (00:07:59)
The preparation process for podcast episodes (00:08:29) Carmen discusses the things he had to learn and the podcast coach he hired before starting the podcast.
The first interview (00:09:27) Carm talks about how he called Dave, a shop owner, to be his first interviewee for the podcast and how they connected.
The evolution of the podcast (00:12:52) Carm reflects on the growth of the podcast, starting with the first episode and the decision to create additional shows like the Town Hall Academy and For the Record.
The struggle of starting a business (00:18:22) Carm discusses the challenges he faced when starting his business, including finding sponsors and promoting his podcast.
Becoming a better interviewer (00:22:09) Carm explains how he had to improve his interviewing skills, drawing inspiration from NPR and studying interviewers like Charlie Rose.
Giuliano Zuccato (00:26:26) Carm tells the story of Giuliano, a guest on the podcast, who came from Italy and ended up working as a sculptor for auto manufacturers.
Carm's visit to Giuliano's house and recording the episode on the crossfire (00:28:53) Carm visits Giuliano at his house in Detroit and records an emotional episode about Giuliano's work on the crossfire, despite his illness.
Tractor envy and equipment (00:33:47)
The future of the industry (00:35:27) Carm mentions that he is preparing an episode on the future of the industry and talks about the challenges and changes that may occur in the next five years.
New shows on Aftermarket Radio Network (00:40:54) Carmen and Tracy are brainstorming ideas for new shows on Aftermarket Radio Network, aiming to grow the network and engage with the audience in new ways.
Cherishing milestones (00:43:15) Carm discusses the importance of celebrating milestones, such as the 900th episode, as a way to improve personal and professional success in the automotive aftermarket.

Thanks to our Partners, AAPEX and NAPA TRACS

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

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-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Having Patience With Google Ads with Hallie Wasinger [E073]

Wed, 08 Nov 2023 00:15:00 -0400

In this episode of The Auto Repair Marketing Podcast my guest is Hallie Wassinger, Digital Ads Manager for Shop Marketing Pros. Hallie talks about the first 90 days for a new Google Ads campaign and how important it is to have patience during that time period of machine learning and manual optimization.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

The importance of patience with Google Ads campaigns (00:00:48) Setting realistic expectations and explaining the learning phase of Google Ads to clients.
The learning phase of Google Ads (00:03:30) Explaining how Google takes time to learn about a business and optimize ads during the learning phase.
Avoiding large-scale changes during the learning phase (00:05:31) Discussing the negative impact of making significant changes to campaign settings during the learning phase and the importance of stability.
The importance of allowing time for large-scale changes (00:07:07)The need to give at least 30 days for large-scale changes to take effect and for Google to learn and optimize accordingly.
Making changes to ad copy (00:08:07) Minor changes to ad copy can be made, but it's important to assess the performance of different headlines and descriptions over a period of 30 to 60 days.
The impact of landing page optimization on Google Ads (00:09:07) Sending ads to landing pages optimized for targeted keywords improves user experience, ad quality score, and ad serving.
The learning phase and large-scale changes (00:13:42) Discussion on the effects of making large-scale changes to a Google Ads campaign, such as splitting budgets between campaigns and changing ad destinations.
Setting realistic budgets and increasing budgets (00:15:18) Importance of setting realistic budgets for Google Ads campaigns, assessing results during the learning phase, and considering budget increases for better results.
The 90-day mark and seeing results (00:19:04) Expectations for the completion of the learning phase and the time it takes to see ads reach their full potential, along with the need for regular maintenance after the 90-day mark.
The importance of patience with new Google Ads campaigns (00:20:47) Discussion about the need to trust the process and be patient with Google Ads campaigns, even beyond the 60-day mark.
Setting realistic expectations for Google Ads (00:20:58) Exploration of the stress and anxiety clients may experience in the early stages of a Google Ads campaign, and the importance of managing expectations.
Trusting the process and giving Google Ads time (00:21:48) Emphasizing the need to trust the process and give Google Ads campaigns time to show results, especially when working with a trusted marketing company.

Lagniappe (Books, Links, Other Podcasts, etc)

Blog: Patience Is Key With New Google Ads

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Life After the Reservation: Winning Friends and Humbly Influencing People with Kendall Warnock [E072]

Wed, 01 Nov 2023 00:15:00 -0400

Inspiring story of a shop owner Kendall Warnock who went from growing up on a Native American reservation to successfully owning and operating a thriving business.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

Growing up on the reservation (00:03:20) Kendall shares his experience of growing up on the Omaha Indian Reservation and the challenges he faced.
Moving to Lincoln, Nebraska (00:05:20) Kendall talks about his move to Lincoln, Nebraska, a city with a population of 300,000, and his initial struggles to adapt.
Breaking point and determination (00:07:08) Kendall recounts a pivotal moment in his life when he decided to make a change and stop using food stamps, showing his determination to create a better future.
The turning point (00:08:00) Kendall discusses the moment when he decided to stop using food stamps and make a change in his life.
Working in the automotive industry (00:08:23) Kendalls experience working at different shops and dealerships before starting his own business.
Moving to downtown Lincoln (00:13:35) Kendall talks about the decision to move his shop to downtown Lincoln and the challenges and successes that came with it.
The road construction project and downsizing (00:15:38) How a road construction project and their failure to downsize led to the demise of their shop.
Moving back to Louisiana (00:16:47) Felt called by the Lord to move back to Louisiana after closing their shop and going through bankruptcy.
The importance of coaching and getting support (00:19:33) The importance of getting coaching and support in orderto understand the business side of running a shop and improve as a business owner.
Maintaining Relationships and Seeking Growth (00:22:36) Discussion on the importance of maintaining relationships but also recognizing the need to seek growth outside of one's comfort zone.
Taking Care of Yourself for Business Success (00:24:26) Emphasis on the importance of prioritizing personal health and fitness to ensure the ability to lead and support a team.
Core Values and Hiring Practices (00:27:19)Exploration of the company's core values, including integrity, pride, passion, giving back, humility, and consistent improvement, and how they inform hiring decisions and daily operations.
Marketing with Billboards (00:30:16) Discussion of using electronic billboards to target specific audiences and track ROI.
Radio Advertising (00:33:08) Exploration of the benefits and challenges of radio advertising, including a partnership with a local sports station.
Authentic Social Media Presence (00:35:50) Importance of showcasing personal values, team dynamics, and family life on social media to build trust and connection with customers.
Kendall's introduction to "How to Win Friends and Influence People" (00:37:54) Kendall talks about how he was introduced to the book "How to Win Friends and Influence People" by Dale Carnegie and how it has had a profound impact on his life.
Offer to send the book to the first three people who email (00:40:28)In honor of Kendall, the host offers to send a copy of "How to Win Friends and Influence People" to the first three people who email their address, emphasizing the life-changing impact of the book. podcast@shopmarketingpros.com

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Preparing For The Day You Hope Never Comes with Maylan Newton [E071]

Wed, 25 Oct 2023 00:15:00 -0400

Maylan Newton, founder of ESI Seminars, has a chilling story of a day that started like any other day but ended in a year-long road to recovery that gave him a passion for helping shop owners be prepared for the worst case scenario. Maylan shares his story and gives tips to make sure your team and your loved ones aren’t left with a burden in the case where the day you hope never comes, comes.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

The importance of having things in place for emergencies (00:01:06) Discussion on the impact of emergencies on businesses and the need to have contingency plans in place.
The role of good staff and proper training (00:02:24) Importance of having trustworthy staff and training them properly to ensure smooth operations in case of emergencies.
The need for comprehensive documentation and information sharing (00:03:13) Importance of documenting policies, procedures, passwords, legal and financial information to enable others to manage the business in case of emergencies.
The stress of a technician's passing (00:07:19) The unfortunate passing of a technician and the resulting stress on the business and his wife.
Lack of process for credit card machine (00:08:04) A story about a business losing money because they didn't have a process for batching out the credit card machine.
Importance of planning for incapacitation (00:10:13) The importance of planning for incapacitation, such as strokes or heart attacks, and the impact it can have on the business and family.
The doctor's plane crash (00:14:39) A doctor who survived a plane crash and the impact it had on his specialized medical practice.
Realizing the gift (00:15:47) A conversation with his wife about his ability to inspire and motivate people, and the need to figure out what to do with his gift.
Negotiating with God (00:17:14) Aconversation with God about his purpose and the request for pain relief and healing for himself and a friend.
The phone calls (00:20:38) Maylan receives multiple phone calls from different associations asking him to talk about his company's survival and recovery.
Committing to speaking engagements (00:21:24) Maylan commits to speaking engagements in Arizona, Las Vegas, and Kansas City to share his story.
Encountering a young lady in a wheelchair (00:24:03) Maylan meets a young lady in a wheelchair and shares his philosophy of physical therapy and recovery with her.
Planning for the Future (00:28:00) Discussion about the importance of creating a will and considering who will take over the business in the event of incapacitation or death.
Passing on Ownership (00:28:24) Exploration of the potential issues that arise when passing on ownership of a business to someone who lacks knowledge or experience in the industry.
Importance of Exit Planning (00:32:11) Emphasis on the need for business owners to have an exit plan in place and to prepare the business for succession to avoid chaos and problems in the event of unforeseen circumstances.
Planning for the Unexpected (00:34:11) Importance of creating a plan for unexpected events such as illness, accidents, or death, and involving key stakeholders.
Impact on the Business (00:35:37) Discussing the consequences for a business when the owner or key personnel are unable to work due to personal circumstances.
Importance of Conversations and Professional Advice (00:38:20) Highlighting the need for open conversations with attorneys and professionals, such as insurance agents and real estate attorneys, to create wills, trusts, and buy-sell agreements.
The importance of having a final wish (00:41:57) The realization of not having communicated their final wishes and the need to address this important topic.
The comfort of having a succession plan (00:43:29) The peace of mind that comes with having a solid succession plan in place for one's business and the importance of reviewing it regularly.
Planning for the future and leaving a legacy (00:46:25) The need to think beyond the day-to-day and paycheck-to-paycheck mindset, and instead focus on building businesses that provide stability for employees and leave a lasting legacy.
The most powerful conversation (00:48:31) This topic discusses the significance of the conversation in this episode, emphasizing its value and the importance of taking action.
The ripple effect of a traumatic event (00:49:01) TA personal story about the long-lasting impact of a traumatic event on their marriage and emphasizes the need for planning and thinking like big businesses.
The importance of thinking like big businesses (00:49:30) The need for small businesses to adopt a mindset of big businesses and explains how it can lead to stability and success.
Download from Maylan Newton - Shop Information Work Sheet HERE.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Blog: How To Know When You’re Not Ready for Marketing

Book: They Ask You Answer

Guide: Creating a real world marketing plan for an auto repair shop

Download from Maylan Newton - Shop Information Work Sheet HERE.

Marketing Slow Times, Time Blocking, and Taking Care of Yourself with Chris Cotton [E070]

Wed, 18 Oct 2023 00:15:00 -0400

This episode was born out of a question that was asked in our Facebook group, The Auto Repair Marketing Mastermind. The question was, “What are you doing to market around the slow times that happen around the holidays each year?” Join your host, Brian Walker, as he talks with Coach Chris Cotton about marketing through the slow times, time blocking, and taking care of yourself.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

Marketing Strategies for Slow Times (00:01:17) Discussion on marketing strategies for the slower months in the auto repair business.
Importance of Car Count and Financial Stability (00:02:05) Highlighting the significance of optimizing car count and maintaining financial stability before focusing on marketing.
Planning Marketing for the Year (00:06:20) Advice on planning marketing strategies for the entire year, considering the peaks and valleys in business throughout different months.
Building equity in your marketing (00:06:52) Adjusting marketing strategies based on busy or slow times, focusing on SEO and trust-building tactics.
Optimizing marketing year-round (00:07:48) Questioning the need for holiday-specific marketing if everyday marketing is not optimized, emphasizing SEO and Google ads.
Lag time in marketing (00:10:09) Discussing the 60 to 90 day lag time in marketing campaigns and the importance of planning ahead.
The importance of communication with marketers (00:13:46) Discussion on the difficulty of shop owners finding time to communicate with marketers and the impact it has on marketing results.
Setting up appointments and follow-through (00:14:27) Conversation about the percentage of shop owners who make appointments but don't follow through, and the importance of timely follow-up for effective marketing.
The significance of having a marketing plan (00:17:30) Explanation of the benefits of creating a real-world marketing plan, including the ability to anticipate and plan for events like state fairs and holidays.
Planning for Business Growth (00:21:09) Discussion on the importance of having a plan for business growth, including factors like adding technicians and bays.
Time Blocking for Marketing (00:21:53) Importance of time blocking for marketing activities and the need to set aside uninterrupted time for creating a marketing plan.
Incorporating Workouts into the Workweek (00:26:21) The benefits of including workouts as part of the workweek, with examples of successful entrepreneurs who prioritize their workouts for better productivity and creativity.
Putting marketing on the calendar (00:28:32) Importance of planning marketing strategies in advance, specifically mentioning Halloween as an example.
Foundational marketing and business practices (00:29:41) Emphasizing the need to focus on foundational marketing and business practices before targeting specific holidays or times of the year.
The importance of basics and foundations (00:30:42) Highlighting the significance of getting back to the basics and foundations of the business, such as answering calls, inspecting cars, and improving sales skills.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Blog: How To Know When You’re Not Ready for Marketing

Book: They Ask You Answer

Guide: Creating a real world marketing plan for an auto repair shop

The Ultimate Guide to Marketing for Auto Repair Shops During Slow Times [E134] - Chris Cotton Weekly Blitz

Mon, 16 Oct 2023 00:15:00 -0400

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Brian Walker and Coach Chris Cotton discuss the importance of marketing in the auto repair business, particularly during slow times. They emphasize the need to address underlying issues in car count, average estimate, and average repair order before implementing marketing strategies. They stress the significance of consistent marketing throughout the year and suggest planning marketing activities on a yearly basis. They also discuss adjusting marketing strategies during peak and valley periods, investing in business growth, and the importance of timely communication with marketing teams. They highlight the benefits of time blocking and prioritizing marketing efforts, as well as the importance of self-care for business success.

Planning Your Marketing Calendar [00:08:46] Discussion on when to start planning your marketing for the following year and adjusting your marketing during peaks and valleys.

Knowing When You're Not Ready for Marketing [00:04:07] The importance of fixing business practices before focusing on marketing and how marketing isn't always the solution to business problems.

Marketing for Slow Times [00:02:30] Introduction to the topic of marketing for slower months and the importance of maximizing car count and repair order before implementing marketing strategies.

The importance of year-round marketing [00:10:51] Discussion on the significance of having a strong marketing strategy throughout the year, rather than relying on holiday marketing or slow times.

Lag time in marketing campaigns [00:13:20] Exploration of the lag time required for marketing efforts to yield results, typically a 60 to 90 day cycle.

Making time for communication with marketers [00:16:22] Emphasis on the need for shop owners to prioritize regular communication with their marketing team for optimal results.

Planning marketing for state fair [00:21:38] Discussion on how the state fair impacts business and the importance of planning marketing strategies around it.

Importance of time blocking and making a marketing plan [00:23:34] Emphasizing the need for shop owners to create a marketing calendar and plan ahead for events like state fair, Halloween, Thanksgiving, etc.

Incorporating workouts into work week [00:30:49] Highlighting the significance of including workouts as part of the workweek and how it can enhance productivity and creativity.

The importance of planning marketing in advance [00:33:31] The speaker emphasizes the need to plan marketing strategies well in advance to avoid being late.

Foundational marketing and business practices [00:35:27] The discussion focuses on the significance of having strong foundational marketing strategies and efficient business practices.

Continued commitment to learning and improvement [00:37:07] The speaker expresses gratitude towards the listeners' commitment to learning and improvement, and encourages them to continue seeking knowledge and growth in the auto repair industry.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

Marketing Auto Repair to College Students [E069]

Wed, 11 Oct 2023 00:15:00 -0400

In this episode of the Auto Repair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. She shares her conversation with Lucas Underwood, owner of L&N Automotive, who plans to send direct mail to college students offering a free oil change every other oil change they pay for. Kim emphasizes the importance of building trust with both students and their parents, and suggests conducting audience research to understand their preferences and expectations. Kim also offers strategies such as hosting car care clinics, creating digital business cards, and engaging with students through social media and events.

Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at

RepairPal.com/shops.

Show Notes with Timestamps

Attracting College Students (00:01:16) Discussion on how a shop owner is reaching out to college students through direct mail and building relationships with them and their parents.
Understanding the College Student Audience (00:03:51) Exploration of the college student population in the speaker's town and the potential research and survey methods to understand their preferences and expectations.
Connecting with College Students (00:06:18) Suggestions on how to connect with college students, including finding out their interests, clubs, and organizations, and understanding their automotive knowledge and preferences.
Teaching College Students Car Care (00:09:12) Discussion on the importance of teaching college students basic car care skills and ways to effectively educate them.
Engaging College Students with Food and Coffee (00:10:26) Exploring the idea of using food and coffee as incentives to engage college students and hosting Q&A or mechanic tech talk sessions.
Connecting College Students to the Local Community (00:15:08) Suggesting ways to partner with local businesses and organizations to help college students become familiar with and connect to their local community.
Building Loyalty with Students (00:16:36) Creating an app-based oil change club and offering a buy one, get one free oil change to build relationships and loyalty with students.
Creating a Digital Business Card (00:17:40) Using a QR code to create a digital business card that students can easily add to their contacts, making it convenient for them to reach out for automotive services.
Engaging Students through Workshops and Social Media (00:19:50) Utilizing seminars, workshops, and a "what if" social media campaign to position the shop as experts and build trust with students.
Sponsoring Events to Reach College Students (00:25:04) Discussion on sponsoring pizza nights, coffee mornings, and pool parties at apartment complexes to get your name in front of college students.
Hosting Ladies Automotive Clinic (00:26:13) Exploring the idea of hosting a ladies automotive clinic for college students to learn more about vehicle and automotive care.
Expanding Your Audience to College Students (00:27:23) Encouragement to consider attracting college students as an audience and offering to answer marketing questions related to this demographic.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Designing Your Life with Scott Rusnak [E068]

Wed, 04 Oct 2023 00:15:00 -0400

Scott Rusnak is the author of “The Entrepreneurs’ Field Guide; Design Your Life Before Somebody Else Does It For You”. In this episode, Brian and Scott dig into actionable steps that business owners can implement to make sure they are living the life they want to live.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

The importance of having a coach (00:01:10) Scott talks about the impact of having a coach in both cycling and surfing and how they pushed him to achieve more than he thought possible.
The power of the five most important people (00:02:32) Scott discusses the concept of Dunbar's number and how having a strong inner circle of people who know your core values can help you achieve anything in life.
Setting core values with a team (00:05:44) Scott shares his approach to guiding people in discovering and defining their core values, emphasizing the importance of a team exercise and referencing a Harvard Business Review article.
Expressing Core Values (00:06:48) Discussion on the importance of having actionable core values and how they can guide decision-making.
Gratitude and Core Values (00:08:55) Exploration of the role of gratitude in starting the day and how it can positively impact mindset and motivation.
Planning Your Day (00:12:31) Explanation of the concept of the blue zone and the significance of starting the day with a positive mindset and gratitude.
Transitioning into the Green Zone (00:13:17) The speakers discuss the importance of easing into the day with a clear plan and priorities.
Workouts as Clarity Breaks (00:15:10) The benefits of scheduling workouts as a way to clear the mind and find solutions to problems.
Living a Minimalist Lifestyle (00:17:35) The impact of living in a minimalist home and how it helps minimize distractions and simplify life.
Following the Herd (00:20:04) Discussion on the concept of following the herd and the desire to live a life that is not dictated by societal norms.
Finding Your Core Group (00:20:41) Exploration of the importance of finding a smaller, more intimate group within larger associations or organizations to support personal growth and alignment with core values.
Health and Honest Conversations (00:21:39) Focus on the significance of having open, honest, and healthy conversations within teams and the impact it has on trust, vulnerability, and personal growth.
The importance of scheduling fascinating moments (00:26:52) Scott discusses the importance of scheduling exciting events throughout the year to provide fun and fascination.
Taking control of your time (00:27:32) Scott emphasizes the need to take control of your time and not let others dictate how you spend your day, week, month, and year.
Designing your life intentionally (00:28:12) Brian and Scott discuss the importance of knowing what you truly want in life and designing your life intentionally to achieve those goals.

How To Get In Touch With Scott

Website: https://scottrusnak.com/

The Entrepreneurs’ Field Guide: Buy on Amazon

Lagniappe (Books, Links, Other Podcasts, etc)

Book: The Five Dysfunctions of a Team

Book: Traction

How To Get In Touch with the Pros

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

"What Do You Really Want?" With Coach Nate Bailey [E067]

Wed, 27 Sep 2023 00:15:00 -0400

In this episode of the Auto Repair Marketing Podcast, host Brian Walker welcomes Coach Nate Bailey as his guest. They discuss "what do you really want?" and the importance of understanding one's desires beyond career goals. They delve into the challenges of identifying what one wants, the impact of societal stigmas, and the need for clarity and support in the process. Coach Nate shares his personal experience of admitting their desire for six-pack abs and the deeper motivations behind it. They also discuss the mindset of being a business owner and the potential for growth and success. Coach Nate emphasizes the power of shared experiences, pushing oneself to overcome challenges and the importance of self-care and self-awareness for leaders.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

The theme of the episode (00:00:10) Introduction to the episode and the topic of "What do you really want?" with guest Coach Nate Bailey.
The challenges of knowing what you want (00:01:49) Discussion on how people often know what they don't want rather than what they do want and the impact of the fast-paced, reactive nature of life.
The importance of being honest about what you want (00:04:23) Exploration of the tendency to lie to oneself about desires and the need to stop complaining and take ownership of choices.
Admitting the Desire for Six Pack Abs (00:06:05) Coach Nate discusses the difficulty of admitting the desire for six pack abs due to societal stigmas and the importance of being honest with oneself.
The Journey to Achieving Six Pack Abs (00:07:08) Coach Nate emphasizes the hard work, discipline, and dedication required to achieve six pack abs and how it can translate to success in other areas of life.
Celebrating Others' Success and Allowing Yourself to Succeed (00:10:43) Brian and Coach Nate discuss the insecurity and jealousy that can prevent people from admitting their desires and celebrating others' success and how changing this mindset can lead to personal success and support from others.
The importance of clarity (00:12:25) The significance of having clarity in order to have a clear path towards achieving goals.
Overcoming fear and past traumas (00:13:34) The difficulties of opening up and thinking big due to past traumas and failures, and emphasizes the need to let go and grow.
Staying true to yourself and not worrying about others' opinions (00:15:25) Coach Nate discusses the challenge of staying true to oneself and not being influenced by societal expectations or other people's desires.
The importance of profitability (00:18:32) Brian and Coach Nate the significance of being profitable as a business owner and the potential to serve more people and expand the business.
Building a team and reducing stress (00:20:08) Exploration of the benefits of having a team to run the business, reducing the workload and stress on the owner.
The process of growth and creating a plan (00:22:37) Encouragement to take the process of growth step by step, giving oneself grace and permission to take time to build a team and achieve goals.
Realizing Your Potential through Team Building (00:24:19) The power of going through difficult experiences together as a team, forming strong bonds, and realizing one's true potential.
The Importance of Self-care for Leaders (00:25:08) The importance of self-care for leaders, highlighting that taking care of oneself first is essential to showing up as a powerful leader for others.
Connecting with Coach Nate Bailey (00:26:28) How listeners can connect. Coach Nate provides his website and social media channels as the best ways to reach out to him.

Lagniappe (Books, Links, Other Podcasts, etc)

Coach Nate Bailey - https://natebailey.org/

Unleash the Leader - https://natebailey.org/ulw-experience/

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

A Shop Owner's Story of Creating a New Logo [E066]

Wed, 20 Sep 2023 00:15:00 -0400

In this podcast episode, Brian Walker interviews Don Stardy from GLP Automotive, who shares his experience creating a new logo for his shop. Don explains that he wanted a logo that accurately represented his business and attracted more customers. He decided to run a logo design contest through 99 Designs and received a total of about 160 designs to choose from. After a difficult selection process, he, his family, and some trusted advisors narrowed it down to 5 logos and then eventually settled on their new logo. Don discusses the challenges of implementing the new logo into various aspects of his business. Despite the challenges, he is excited about his new logo and believes it will draw attention to his business.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

The logo dilemma (00:02:11) Don discusses the need for a new logo after realizing that customers were confused about his business.
Choosing 99 designs (00:05:08) Don and Brian discuss the process of using 99 designs to create a new logo for the shop.
Including Lake Geneva (00:07:11) Don emphasizes the importance of incorporating Lake Geneva into the new logo and the challenges he faced in finding designers who understood the distinction between Lake Geneva in Wisconsin and Lake Geneva in Switzerland.
The logo design contest (00:07:43) Discussion about the process of running a logo design contest and selecting a winning logo.
Narrowing down logo choices (00:08:06) Explaining the multi-step process of receiving and narrowing down logo designs.
Implementing the new logo (00:12:58) Challenges and considerations in implementing the new logo across various platforms and materials.
The process of creating a logo (00:14:42) Brian shares his experience of creating his first logo and the importance of considering embroidery in the design.
Implementing a new logo (00:15:30) Don mentions the process of implementing the new logo on various items, such as uniforms, and how it takes time and effort.
The benefits of using 99 designs for logo design (00:16:55) The advantages of using 99 designs for logo design, including the ability to receive multiple design options and the subjective nature of logo preferences.

Lagniappe (Books, Links, Other Podcasts, etc)

GLP Automotive: https://glpautomotive.net/

99 Designs: https://99designs.com/

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Stop Stopping [E065]

Wed, 13 Sep 2023 00:15:00 -0400

Some years back I took part in a boot camp for businessmen where they physically and mentally beat us down. My big takeaway was to “stop stopping”. It doesn’t matter if we’re talking about marketing, coaching, growing a business, learning, dieting, working out, or whatever. We all need to stop stopping.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

Stop Stopping (00:00:01) Brian introduces the topic of "stop stopping" in business growth and shares personal experiences from a boot camp for executives.
The Roller Coaster of Marketing (00:02:04) The challenges of marketing for a local agency and the negative impact of starting and stopping marketing efforts.
The Importance of Consistency (00:03:44) The need to stop stopping in various aspects of business, including marketing, inspections, and tracking KPIs.
Stop Stopping (00:08:56) Brian discusses his struggle with weight loss and the importance of not stopping in order to achieve better results.
Keep Going (00:09:48) The need to continue taking action in business and not stopping in order to achieve growth and success.
Scaling Back (00:10:40) Brian suggests various strategies for handling an overwhelming amount of business, such as raising prices, expanding the shop, or opening a second shop.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Make It Your Own [E064]

Wed, 06 Sep 2023 00:15:00 -0400

In 2023 content is still king, but it’s hard to create content that hasn’t already been done by someone else. This keeps a lot of people from creating content. But different people are attracted to different people, and they say the same things in different ways. Maybe you are the person who can get through to someone with your own way of saying something or doing show-and-tell. That’s what this episode of the ARM Podcast is all about. Making it your own!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

Content Creation and the Fear of Repetition (00:00:10) Brian discusses the common fear of creating content that has already been covered by someone else and emphasizes that in the age of the internet, it is unlikely to find a topic that hasn't been covered.
The Success of Alex Hormozi's Book Launch (00:01:12) Brian mentions the successful book launch event of Alex Hormozi, where he had half a million people join the event on YouTube. The speaker highlights that the content discussed in the event has been previously covered by Russell Brunson.
The Importance of Making Content Your Own (00:04:23) Brian encourages content creators to make the content their own by adding personal experiences, details, and stories. They emphasize the significance of geographic relevance in the world of auto repair and building trust with the audience.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Alex Hormozi’s Book Launch - https://www.youtube.com/live/k834E6OTGTM?si=Ma7i5V-CIS64gd92

Start Your Engines for ASTE 2023 [CC 112] - Remarkable Results Radio Podcast

Mon, 04 Sep 2023 00:15:00 -0400

We've got a fantastic panel of guests, including Jimmy Lee and Kent Bullard from The Institute, and Brian and Kim Walker from Shop Marketing Pros to discuss ASTE, the Automotive Service and Technology Expo in Durham, North Carolina.

Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast

Kent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE.

Jimmy Lea, The Institute. Listen to Jimmy’s previous episodes HERE

Show Notes

Watch Full Video Episode
https://asteshow.com
The Go Kart Event (00:05:26) Discussion about sponsoring the Go Kart event at the Automotive Service and Technology Expo (ASTE), and the excitement surrounding it.
Prizes and Activities (00:06:38) Details about the prizes and activities at the event, including fastest lap and time, golf simulator, axe throwing, and more.
Management Training and Effective Communication (00:10:11) Mention of various management training sessions, including effective communication, hybrid diagnostics, and marketing strategies for different personalities in the industry.
Phone Skills Training (00:16:51) Discussion on the importance of having good phone skills before investing in marketing.
Handoff from Marketing to Sales (00:17:32) Exploration of the issue of service advisors not properly handling phone calls and potential solutions.
Training Programs for Staff (00:21:36) Importance of developing training programs for technicians and service advisors to ensure their growth and retention in the business.
The importance of investing in training (00:24:37) Investing in training and taking care of your team is crucial for success in the industry.
Networking and building relationships at events (00:26:06) The value of networking and making connections at events like ASTE cannot be underestimated.
The significance of sharpening your skills (00:27:12) Attending training events is like sharpening your tools to become a better technician, shop owner, service advisor, or manager.

Thanks to our Partner, Technician Find

If you are tired of struggling to find skilled automotive technicians for your independent auto repair shop, say goodbye to the endless search and let Technician Find be your solution. We are a 'Single Stop To Staff Your Shop.' http://www.technicianfind.comConnect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Marketing Mistakes and Kim's Pet Peeves [E063]

Wed, 30 Aug 2023 00:15:00 -0400

The only way to ever have a truly successful business is to manage your money like a professional money manager. I’ve never been great at managing money, but despite that fact I’ve become very good about doing this thing that simply doesn’t come naturally to me, and it’s made an incredible difference in my business. I want you to do the same because I see the impact it has made on my life, my team, and our clients. It wasn’t easy, but it’s been worth it, and I continue to improve every day. Listen in and hear my plea for you to become an ace at managing your business’s money as well as your personal finances.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

The importance of managing money (00:01:03) The significance of managing money in both business and personal life, and how it relates to the profitability of a business.
Money mismanagement in a church (00:01:57) Brian shares a personal experience of money mismanagement in their church, highlighting the potential negative impact it can have on the overall purpose of the organization.
Understanding the true financial health of a business (00:05:18) The limitations of relying solely on the profit and loss statement (P&L) to assess the profitability of a business, emphasizing the importance of considering other factors such as taxes, debt service, and assets on the balance sheet.
Managing Money and Operational Expenses (00:07:11) Understanding the difference between operational expenses and assets, and the impact on profitability.
Debt Service and Profit Margin (00:08:05) The impact of debt service on profit margin and the misconception of making money based on P&L.
Profit First System (00:09:53) Implementing the Profit First system for better money management and its positive impact on the business.
The importance of managing personal finances (00:14:50) The need to manage personal finances effectively and the benefits it brings to business owners.
The role of a CFO in managing personal finances (00:15:48) How having a CFO can help in preparing reports and managing personal finances efficiently.
The value of outsourcing accounting services (00:17:43) Brian encourages business owners to lean on outside services, such as accounting professionals, to handle financial aspects of their businesses.
The importance of a 20% profit margin (00:20:37) The industry standard of maintaining a 20% profit margin and the significance of running a healthy business.
Balancing profitability and employee raises (00:21:33) The challenge of giving employees raises while maintaining a 20% profit margin and the importance of making decisions that prioritize the health of the business.
The benefits of running a healthy business (00:23:22) The positive impact of running a healthy business on employees, clients, and the ability to provide quality service and warranties.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

The Importance of Managing Your Money [E062]

Wed, 23 Aug 2023 00:15:00 -0400

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

The importance of managing money (00:01:03) The significance of managing money in both business and personal life, and how it relates to the profitability of a business.
Money mismanagement in a church (00:01:57) Brian shares a personal experience of money mismanagement in their church, highlighting the potential negative impact it can have on the overall purpose of the organization.
Understanding the true financial health of a business (00:05:18) The limitations of relying solely on the profit and loss statement (P&L) to assess the profitability of a business, emphasizing the importance of considering other factors such as taxes, debt service, and assets on the balance sheet.
Managing Money and Operational Expenses (00:07:11) Understanding the difference between operational expenses and assets, and the impact on profitability.
Debt Service and Profit Margin (00:08:05) The impact of debt service on profit margin and the misconception of making money based on P&L.
Profit First System (00:09:53) Implementing the Profit First system for better money management and its positive impact on the business.
The importance of managing personal finances (00:14:50) The need to manage personal finances effectively and the benefits it brings to business owners.
The role of a CFO in managing personal finances (00:15:48) How having a CFO can help in preparing reports and managing personal finances efficiently.
The value of outsourcing accounting services (00:17:43) Brian encourages business owners to lean on outside services, such as accounting professionals, to handle financial aspects of their businesses.
The importance of a 20% profit margin (00:20:37) The industry standard of maintaining a 20% profit margin and the significance of running a healthy business.
Balancing profitability and employee raises (00:21:33) The challenge of giving employees raises while maintaining a 20% profit margin and the importance of making decisions that prioritize the health of the business.
The benefits of running a healthy business (00:23:22) The positive impact of running a healthy business on employees, clients, and the ability to provide quality service and warranties.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

What is a "Brand"? [E061]

Wed, 16 Aug 2023 00:15:00 -0400

People tend to think of a company’s brand as their logo, colors, and maybe some fonts. But there’s so much more to a brand. It goes so much deeper than visuals and marketing. That’s what we’re talking about in this episode of The Auto Repair Marketing Podcast.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

The Definition of a Brand (00:00:10) The hosts discuss the components of a brand and emphasize that it is more than just a logo, colors, and fonts.
The Importance of Branding (00:01:25) The hosts highlight the significance of branding as the foundation of a company and its role in shaping how people perceive the business.
Examples of Successful Brands (00:03:55) The hosts mention Harley Davidson and the 30A lifestyle brand as examples of brands that have successfully created a distinct identity and lifestyle for their customers.
The power of a brand (00:07:12) Discussion on how a brand can evoke emotion and create a sense of identity for people.
Chick-fil-A's brand and customer service (00:09:00) Exploration of Chick-fil-A's brand and its emphasis on warm, friendly, and welcoming customer service.
Dirty Dicks' brand and intentional rudeness (00:12:08) Mention of a restaurant called Dirty Dicks, known for intentionally insulting and being rude to customers as part of their brand.
Creating a Brand Identity (00:13:33) Discussion on the importance of creating a brand identity and how it goes beyond just designing a logo.
Being Female Friendly (00:14:10) The hosts share their experience of creating a brand around being female friendly and the positive impact it had on their business.
Building a Brand (00:16:43) Tips on building a brand, including the importance of self-promotion and defining the feelings and expectations customers should have.
The importance of brand integrity (00:19:47) Discussion on how a strong brand identity requires living up to core values and maintaining integrity.
Sticking to your brand essence (00:20:47) Emphasis on the need to commit to your brand and avoid negative changes that may compromise its essence.
Sponsorship and conclusion (00:21:06) Acknowledgment of RepairPal as the sponsor and a closing message about the podcast and the Aftermarket Radio Network.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

When To Use Facebook Ads, And When To Use Google Ads [E060]

Wed, 09 Aug 2023 00:15:00 -0400

How do you know when to use Google Ads vs. when to use Facebook ads? The answer is rather simple but not always obvious. Join Kim and Brian as they explore the various situations when you would use each very effective digital advertising type!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Talking Points

The difference between Google ads and Facebook ads (00:00:52) The speakers discuss the surface-level differences between Google ads and Facebook ads, with Google being used for search and Facebook for brand awareness.
Using Google ads for retargeting (00:01:41) The guest shares a pro tip on using Google to search for products and then getting retargeted ads on Facebook from other potential companies.
Using Facebook to find things (00:03:28) The speakers discuss using Facebook to find products or services by searching on Facebook Marketplace and getting targeted ads.
The importance of Google ads (00:06:56) Google ads are effective for reaching people who are actively searching for auto repair services.
The minimum budget for Google ads (00:07:34) A minimum budget of $1200 per month is recommended for Google ads to compete with other sponsored shops.
The need for brand awareness advertising (00:10:47) Brand awareness advertising is necessary to replace lost customers and stay in front of potential customers.
Staying in front of people and educating them (00:14:08) The importance of educating your audience about the services you offer and staying in front of them to retain clients.
Facebook and Google ads for brand awareness (00:15:29) The differences between Facebook and Google ads for brand awareness and staying in front of people who are not necessarily looking for auto repair services.
Targeting and geographic parameters for Facebook ads (00:19:00) The importance of setting geographic parameters and targeting correctly when running Facebook ads to avoid wasting money and getting poor results.
Housekeeping and Engagement Opportunities (00:21:16) Housekeeping matters such as sending marketing questions, joining the Facebook group, and leaving podcast reviews.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

The Power of Negative Keywords in Your Google Ads Campaigns [E059]

Wed, 02 Aug 2023 00:15:00 -0400

You may often think about the terms you want your auto repair shop’s Google Ads to display for, but do you ever think about the terms you DON’T want them to display for? Every day shops waste money on irrelevant clicks on their pay-per-click ads. But it doesn’t have to be that way. Listen in to this short episode about the power of negative keywords.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

(00:01:13) Explanation of the value and effectiveness of Google Ads for auto repair shops.
(00:02:28) Explanation of negative keywords and how they can prevent ads from displaying for irrelevant search queries.
(00:04:31) Discussion on the impact of ad quality score on the cost and placement of ads, and the importance of optimizing ads for better results.
Negative Keywords and Ad Quality Score (00:07:37) Explains how negative keywords can improve ad quality score and prioritize ads based on relevance.
Finding Negative Keywords in Google Ad Console (00:08:32) Discusses how to find negative keywords using the search query report in the Google Ad Console.
Using Negative Keywords for Competitors and Brand Names (00:11:44) Covers the importance of using negative keywords for competitor names and brand names to avoid irrelevant ad displays.
Customer Acquisition Campaign (00:14:14) Setting up a campaign to attract new clients to an auto repair shop and using negative keywords to exclude job-related searches.
Hiring Campaign (00:14:14) Creating a separate campaign to target job seekers and using positive keywords related to auto repair jobs and careers.
Importance of Checking Negative Keywords (00:15:04) The significance of regularly reviewing and discussing negative keywords with the person managing your Google Ads campaign.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Getting Ready For The 2023 Fall Conference Season [E058]

Wed, 26 Jul 2023 00:15:00 -0400

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.

Brian and Kim discuss upcoming automotive events and conferences in the fall of 2023. They share their excitement about attending these events and highlight the training and networking opportunities they offer. They conclude the episode by mentioning their plans for the end of the year and thanking listeners for tuning in.

Show Notes with Timestamps

The Fall Conference Season (00:00:10) Discussion about the fall conference season and the opportunity for training in the industry.
Marketing for Auto Repair Shops (00:03:35) Introduction to the MARS conference organized by the Institute for Automotive Business Excellence, focusing on marketing for auto repair shops.
ASCCA Educational Conference (00:06:13) Information about the ASCCA Educational Conference in Costa Mesa, California, for members of the Automotive Service Council of California.
ASTE Conference (00:09:00) Details about the ASTE conference in Raleigh, North Carolina, including the go-kart racing event and marketing classes.
BIMRS Conference (00:13:03) Discussion about the BIMRS conference in Dallas for Euro shops.
FLACA Accelerate (00:15:08) Discussion about teaching classes in Florida and attending the Florida Autocare Alliance's Accelerate conference in Orlando.
TOOLS Conference in the PA (00:17:23) Details about the TOOLS conference held in the Pocono Mountains, including classes, speakers, and family-friendly activities.
AAPEX and SEMA in Las Vegas (00:20:13) Brian plans to attend AAPEX and SEMA as a spectator, networking, recording videos, and podcasts, and visiting Joe's Garage.
Super Saturday at Mid Atlantic Auto Care Alliance (00:23:49) Upcoming Super Saturday event in Pennsylvania and provides details about the dates and location.
Plans for future trips (00:24:48) Discusses the possibility of attending future events and road trips, including a visit to the Northeast area.

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Should Your Shop Have a Podcast? [E057]

Wed, 19 Jul 2023 00:15:00 -0400

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.

In this podcast episode, Brian and Kim discuss the benefits of auto repair shops having a podcast. They emphasize the importance of creating a podcast that focuses on topics related to the local community rather than solely on auto repair. They suggest discussing local events, leaders, and interesting stories to engage with the community and attract new customers. They also discuss the idea of featuring guests on the show, including influential people in the community. Brian and Kim highlight the value of planning and preparation for podcast episodes and recommend specific resources on how to start a podcast.

Show Notes with Timestamps

The importance of consistency in podcasting (00:01:02) Discusses the need for discipline and consistency in producing podcast episodes regularly.
Choosing the right topic for your podcast (00:05:38) Suggests that an auto repair shop's podcast should focus on local community events and topics rather than solely on auto repair.
Promoting local events on the podcast (00:06:55) Highlights the example of promoting a local event called "Hot August Stroll" and how it can engage the local community.
The importance of community-focused podcasts (00:07:09) Discussion on the need for podcasts in local communities and the potential topics that can be covered.
Events and community topics (00:08:03) Exploration of the types of events and community happenings that can be discussed on a podcast.
Interviewing local influencers and political candidates (00:10:02) Suggestion to invite influential individuals in the community, including political candidates, for interviews on the podcast.
The sponsorship opportunity (00:14:11) Discussion on how a repair shop can sponsor their own podcast and promote their business during the sponsorship segment.
The importance of a simple podcast name (00:15:19) Advice on not using cute or clever names for podcasts and businesses, and the example of a successful podcast with a simple name.
Starting a podcast and equipment options (00:18:14) Recommendation to check out a free guide by Pat Flynn on how to start a podcast and a discussion on different equipment options, including a simple setup with lav mics and an iPhone interface.
The downsizing of podcast equipment (00:21:21) Discussion about the decision to downsize podcast equipment for travel purposes.
Advice on starting a podcast (00:24:24) Discussion on the factors to consider when starting a podcast, including the importance of enjoying the topic and its potential effectiveness for marketing.
Promoting the podcast and closing remarks (00:26:14) Discussion on promoting the podcast, directing listeners to the website for episodes, and encouraging subscriptions, reviews, and sharing.

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

From Storytelling to Brand Presence: How to Thrive in the Automotive Repair Industry with Chris Jones [E056]

Wed, 12 Jul 2023 00:15:00 -0400

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of Shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.

In this podcast episode, Brian and Kim interview Chris Jones, editor of Ratchet & Wrench magazine. They discuss their excitement about the upcoming Ratchet & Wrench Management Conference. Chris shares his interest in podcasting and video content creation, and they discuss the ease of incorporating video into podcasts using the abundance of modern streaming tools. They also discuss the passion and growth potential in the automotive industry and the importance of finding like-minded individuals and seeking coaching and consulting. The episode concludes with a discussion on the impact of brand presence on automotive repair shops.

Show Notes With Timestamps

Meeting for the first time in person (00:00:55) The speakers discuss their first in-person meeting and how social media played a role in their relationship.
Chris Jones' career aspirations (00:02:56) Chris Jones talks about his career achievements and expresses interest in doing a YouTube show or live interviews.
Passion for the Automotive Industry (00:06:52) The speaker discusses the passion and care that people in the automotive industry have for their work and customers.
The Importance of Community and Support (00:08:12)The speaker talks about the sense of community and support within the industry, and how it can help shop owners feel less isolated and overwhelmed.
Powerful and Inspiring Stories (00:11:41) The speaker mentions some of the impactful stories they have covered, including a diversity story, the journey of a shop owner named John Kerr, and the rebuilding of a company after COVID-19.
Importance of Brand Presence (00:14:00) Discussion on how shop owners often overlook the impact of their brand presence on potential customers.
Personalized Marketing for Auto Repair Shops (00:15:17) Exploration of the misconception that all automotive repair shops are the same and the importance of showcasing each shop's unique personality and culture.
Restaurant Management Conference (00:18:50) Information about an upcoming conference for shop owners and managers focused on education, networking, and improving shop management skills.
ChatGPT and its impact on editorial calendar (00:20:49) Discussion on how the launch of ChatGPT impacted the editorial calendar and the use of AI in the industry.
Writing as a valuable skill for shop owners (00:23:40) Importance of writing and communication skills for shop owners, with personal experiences shared.
Tips for learning copywriting (00:25:36) Recommendations for shop owners to learn copywriting, including starting with simple writing and utilizing dictation software.
Writing and Editing Blogs (00:27:14) Discussion about the process of writing blogs, the role of editors, and the upcoming blog-turned-class.
AI and Grammarly for Writing (00:28:22) Exploration of the benefits and potential dangers of using AI tools like Grammarly for writing content.
Honor Your Processes (00:29:14) The importance of focusing on processes and systems to achieve business goals, with a mention of implementing EOS (Entrepreneurial Operating System).

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch with Chris

Website - https://www.ratchetandwrench.com/home/contact/11461922/chris-jones

How To Get In Touch with Shop Marketing Pros

Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE

How EOS Drives SMART Marketing with Tim Stoll [E055]

Wed, 05 Jul 2023 00:15:00 -0400

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.

Are you struggling to align your team and drive marketing success in your business? In this episode of the Auto Repair Marketing Podcast, Brian, Kim, and Tim Stoll, an EOS Implementer, discuss how EOS can help businesses achieve their marketing goals. A valuable lesson from this podcast is the importance of using EOS to increase accountability and collaboration within the team, which ultimately leads to more successful marketing strategies and business growth. They highlight the key elements of a successful marketing strategy, including defining the target market, identifying unique selling points, establishing a proven process, and offering a guarantee. They also stress the importance of measuring progress through the scorecard and using the Vision Traction Organizer (VTO) to create a strategic plan for the business. If you're looking to take your marketing efforts to the next level, this podcast is a must-listen!

EOS and Marketing (00:00:10) The speakers discuss how EOS can improve marketing and how it is an important component for any organization.
Tim Stoll's Background and Becoming an EOS Implementer (00:02:06) Tim Stoll talks about his background in the chemical industry and how he became an EOS implementer.
Quarterly Conversations and Accountability (00:04:44) Brian talks about how EOS and Profit First have been the difference maker in their business and how quarterly conversations have helped them solve issues before they become big problems.
Improved team alignment and accountability (00:07:18) Brian and Kim discuss how implementing EOS has allowed them to focus on their strengths and delegate tasks to their team members, resulting in improved team alignment and accountability.
Defining target market (00:09:29) The speakers discuss the importance of defining a target market in marketing and how EOS helps businesses to identify their ideal customers.
Three uniques (00:13:52) The concept of three uniques is introduced as a term used in EOS. The speakers do not elaborate on this concept in this segment.
Defining Your Uniques (00:13:56) The speakers discuss the importance of defining what makes a business unique and how it differentiates them from competitors.
The Proven Process (00:16:34) The proven process is a one-page graphic that shows the relationship between a business and its clients. It helps to build loyalty and can be used in various marketing channels.
The Guarantee (00:18:52) The guarantee is a way to take objections off the table and make it easier for customers to do business with a company. In the world of auto repair, it is usually an extended warranty or a nationwide warranty program.
Accountability Chart (00:21:18) The accountability chart is a tool that defines who is responsible for what in an organization, beyond titles and positions. The marketing function is a key part of the chart, and its accountabilities depend on the company and industry.
Meeting Pulse and Scorecard (00:25:26) The EOS system includes a meeting pulse that reduces the number of meetings while increasing productivity. The scorecard measures activity, not just results, and provides automatic accountability for achieving goals. The scorecard includes measures such as the number of pieces of content produced, the growth of a private Facebook group, and the number of leads coming in.
Weekly Scorecards (00:29:05) The speakers discuss the benefits of using weekly scorecards to track marketing numbers and trends, and how it helps make data-based decisions.
Rocks (00:31:48) The speakers explain what rocks are in EOS, which are 90-day goals that help businesses focus on important things to accomplish both at the company and personal level.
Access to Implementer (00:34:41) The speakers emphasize the importance of having access to an EOS implementer in between sessions, and how they can help with questions and provide tools to use.
Implementing EOS (00:35:56) The speakers discuss the benefits of hiring an EOS implementer for businesses and how it can improve team alignment and accountability.
The Vision Traction Organizer (00:37:55) The Vision Traction Organizer is a two-page strategic plan that is revisited every quarter to ensure it is still relevant. The eight questions that are answered on the organizer are discussed.
Ten-Year Target (00:41:41) The speakers discuss the difficulty of coming up with a ten-year target and the importance of having a big, inspiring goal that can be communicated to employees. They share their own ten-year target of being known as the best auto repair marketing company in America.
Creating a Three-Year Picture (00:43:46) The speakers discuss the importance of creating a three-year picture for a business, including revenue and profit targets, and how it helps with team alignment and achieving goals.
Defining Quarterly Rocks (00:48:07) The speakers explain the concept of "rocks" in EOS, which are 90-day goals that help businesses achieve their yearly and three-year targets. They discuss how rocks can be used in marketing, such as building a podcast studio or creating videos, and how they help with accountability and getting things done.
Benefits of EOS for Marketing (00:49:58) The speakers discuss how EOS can benefit marketing efforts, including setting marketing goals and budgets, and how it helps with team alignment and accountability. They also mention how EOS can be implemented in the automotive industry and how to find an EOS implementer.
Finding the right EOS Implementer (00:50:56) The importance of finding an EOS Implementer that fits well with the business owner and their team.
First step to implementing EOS (00:51:56) Advice on the first step for an automotive repair shop owner interested in implementing EOS: call an EOS Implementer for a conversation and a 90-minute meeting.
Passion for EOS (00:53:40) The hosts express their passion for EOS and how it has helped their business.

How To Get In Touch with Tim

LinkedIn - https://www.linkedin.com/in/timstoll3/
Email - tim.stoll@eosworldwide.com
Website - https://www.eosworldwide.com/tim-stoll

How To Get In Touch with Shop Marketing Pros

Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE

Building a Community of Auto Shop Owners: The Impact of ASOG on the Industry with Scott Pelava [E054]

Wed, 28 Jun 2023 00:15:00 -0400

The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members. He also shares a powerful story about how ASOG saved a shop owner's life. The episode highlights the importance of community and collaboration in the auto repair industry and the impact that ASOG has had on shop owners and their communities.

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.

Scott's Story and the Founding of ASOG (00:00:53 - 00:07:21) Scott shares his story of starting his own auto shop and struggling to make money. He then talks about how he founded the Auto Shop Owners Group (ASOG) after seeking help from other technicians on Facebook.
Creating ASOG (00:08:25) Scott shares how he founded ASOG to connect shop owners and help them with technical aspects of business ownership.
Managing ASOG (00:11:56) Scott talks about how he has managed to keep up with the changes in managing a Facebook group with the help of his team of moderators.
Raising Professionalism (00:14:13) The group aims to raise the professionalism of the industry by maintaining a level of decorum and changing the industry for professionals.
ASOG saves a life (00:16:23) Scott shares a story of how ASOG saved a member's life who was about to commit suicide.
Impact of small businesses (00:20:26) Brian and Kim discuss the impact of small businesses on families, employees, and the community.
ASOG scholarships (00:24:04) Scott talks about how ASOG started sending shop owners to training events and offering scholarships.
Pre-registration (00:24:47) Scott talks about how they started doing pre-registration for their events to avoid leaving people foot in the bill for anticipated amounts.
Scholarship for a shop owner in need (00:25:34) Scott talks about how they used the extra money from their event to create a scholarship for a shop owner in need, the Bunard family.
ASOG Mastermind (00:29:13) Scott talks about how the ASOG Mastermind started as a group of people who wanted to do a mastermind, and how it evolved into a mentoring type thing with a leadership team made up of experienced shop owners.
Feeling Defeated (00:32:52) Scott and Brian discuss their experience in a coaching group and how they felt defeated when they saw other agencies working with big companies like Coca-Cola and Walmart.
Learning to Run a Business (00:34:06) Brian talks about how he learned to run his business like a business and the importance of coaching and relationships with other business owners.
ASOG and Scholarship Program (00:37:11) Scott talks about how to get involved with ASOG through their Facebook page and website, as well as their scholarship program and upcoming dinner event.

Resources

Website - asog.site
FB group - https://www.facebook.com/groups/AutoShopOwnersGroup/
FB group - https://www.facebook.com/groups/StartinganAutoRepairShop/

How To Get In Touch with Shop Marketing Pros

Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE

Is Online Scheduling the Future of Automotive Appointments? with Steven Fafel [E053]

Wed, 21 Jun 2023 00:15:00 -0400

This episode of the Auto Repair Marketing Podcast features guest Steven Fafel from AutoOps, an online scheduling tool that integrates with your shop management software. The discussion revolves around the benefits of a modern and engaging scheduling experience for customers and the importance of creating a frictionless scheduling experience. Auto Ops aims to provide an enhanced scheduling experience that sets shops apart and attracts more customers.

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.

The Creation of AutoOps (00:01:23) Steven talks about the creation of AutoOps, an online scheduling tool that integrates with shop management software.
The Importance of Integration and Customizability (00:03:00) The conversation touches on the importance of integration, availability, capacity, and customizability in creating a frictionless scheduling experience.
Enhancing the Scheduling Experience (00:06:04) Steven discusses how AutoOps creates an engaging experience for customers by pulling their information into the tool and customizing reminders for drop-offs and waiters.
User Experience (00:07:55) Discussion on the benefits of AutoOps' integration with client information and the frustration of repetitive form filling.
Importance of Online Scheduling (00:10:45) The importance of online scheduling for all ages and the ease of use for customers on a shop's website.
Enhanced Customer Conversion (00:15:30) AutoOps' focus on enhancing customer conversion and the importance of providing the best opportunity for customers to schedule appointments.
Phone Skills and Online Scheduling (00:16:03) Discussion on the importance of online scheduling in bypassing poor phone skills and providing a great customer experience.
Tracking Marketing with AutoOps (00:17:45) The benefits of using AutoOps in tracking marketing all the way through the scheduling process to the sale.
Expanding Integrations and Future Features (00:22:10) AutoOps' current and future integrations with shop management systems and the upcoming feature of recommending declined work to customers.
Marketing Benefits (00:24:57) The marketing benefits of using AutoOps, especially for shared Shop Marketing Pros clients.
Upcoming Events (00:25:46) Auto Ops' plans to attend popular events such as ASTE and AAPEX, as well as smaller events in Pennsylvania and Tennessee.

Resources

Website - https://www.autoops.com/SMP

How To Get In Touch with Shop Marketing Pros

Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com

An AI Powered CRM for Auto Repair? with Kieran O'Brien [E052]

Wed, 14 Jun 2023 00:15:00 -0400

Brian and Kim talk with Kieran O’Brien, founder of ShopGenie, an AI powered CRM for auto repair.

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.

Introduction and Sponsorship (00:00:01 - 00:00:39) The speakers introduce the podcast and thank the sponsor, Repair Pal.
Kieran's Background (00:00:58 - 00:02:00) Kieran shares his story of starting his first business at 16, working in the automotive industry, and building a CRM with technology that established companies are not integrating.
Opportunity in CRM (00:02:55) Kieran discusses the opportunity he sees in the CRM side of the auto repair industry.
Starting a business at a young age (00:03:33) Kieran talks about how he started his first business at the age of 16 and how he found mentors in the automotive industry.
Alternative paths to success (00:05:21) The hosts and Kieran discuss the idea that college is not the only path to success and how apprenticeships are viewed differently in Europe.
Raising an entrepreneur (00:06:27) Kim talks about how her son grew up with two entrepreneur parents and how they have had discussions about his future and whether or not he needs to go to college.
Parents' reaction to Kieran's success (00:08:49) Kieran talks about the contention between him and his parents regarding his decision not to go to college and how his success in business changed their relationship.
The need to promote trade schools (00:09:24) Kieran discusses the need to change the narrative around college and promote trade schools to solve the problem of student loan debt and the technician shortage in the auto repair industry.
Sponsorship message from Repair Pal (00:10:11) The hosts thank Repair Pal for sponsoring the episode and encourage auto repair shops to become Repair Pal certified to attract tech-savvy customers.
Tenacity and Authenticity (00:11:06) Kieran's approach to promoting her product with authenticity and tenacity, without being pushy.
Importance of Customer Experience (00:11:42) Kieran emphasizes the importance of building an incredible product, brand, and customer experience to attract and retain customers.
Obsessive Customer Service (00:13:25) Kieran talks about the importance of obsessive customer service and recommends the book "Unreasonable Hospitality" for auto repair shop owners.
The Ideal Auto Repair Shop (00:14:57-00:16:41) Kieran O'Brien discusses the ideal auto repair shop, which would be a specialty shop with a focus on customer service and the latest technology. The hosts compare it to the Ritz Carlton and Chick-fil-A.
Shop Genie's Customer Experience Platform (00:16:54-00:17:44) Kieran O'Brien talks about Shop Genie's customer experience platform, which is an AI-powered platform for auto repair shops that handles marketing automation, reviews, online scheduling, and more. The platform aims to put everything under one roof and provide the best customer experience in the market.
Dealing with Outdated CRM and Marketing Technology (00:17:44-00:18:19) Kieran O'Brien discusses how the CRM and marketing technology in the auto repair industry has been outdated for a while, and how Shop Genie aims to build a customer experience platform that integrates everything in one place, instead of having to deal with multiple software vendors.
AI and Blue Collar Jobs (00:18:35) Discusses how AI is not taking over blue collar jobs, but rather replacing desk jobs. Talks about how technicians are getting paid more and how AI is useful for communication.
Jasmine: AI Assistant for Auto Repair (00:19:19) Introduces Jasmine, an AI assistant built and trained on auto repair data. Explains how it can help with communication, responding to customers, and even writing marketing campaigns.
AI and Service Advisors (00:20:03) Discusses how AI can give service advisors superpowers by reducing the time they spend on the phone and behind screens. Talks about how AI is there to help them focus on creating amazing customer experiences.
AI replacing jobs (00:23:30) Kieran O'Brien shares her opinion on AI replacing jobs and how it can make people do things differently.
AI making people more effective (00:24:16) Kieran O'Brien explains how AI can help people become more effective and better at their jobs, leading to better margins for businesses.
Adapting to AI (00:24:49) Brian Walker talks about adapting to AI and becoming the best at using it for clients to stay competitive in the market.
Adapting to AI (00:25:42) The speakers discuss the fear of adapting to AI and how it cannot replace human emotion and feeling. They emphasize the importance of using AI wisely and not letting it replace human interactions.
AI and Blue Collar Jobs (00:28:18) The speakers discuss how AI may drive people to get into blue-collar fields and how it may reduce white-collar jobs. They also mention that blue-collar jobs are currently considered the safest jobs as AI is far from being able to replace them.
Efficient Training with AI (00:29:28) The speakers discuss how AI may make training more efficient, making it easier for people to become technicians faster. They focus on the pros of AI and how it can be used to make businesses more effective and profitable.
Online Scheduling Tool (00:29:33) Shop Genie's free online scheduling tool is discussed as a powerful tool for auto repair shops to stand out from the competition and create better customer experiences.
How to Access the Online Scheduling Tool (00:30:41) Listeners are directed to go to shopgenie.io/solutions to access the free online scheduling tool, which takes only 15 minutes to set up.
Shop Management System Integration (00:31:02) Shop Genie is currently integrated with several shop management systems, including Shop-Ware, Tech Metrics, and Mitchell 1, with more in the works.

Resources

Website - https://www.shopgenie.io/
FB group - https://www.facebook.com/shopownerhangout

How To Get In Touch

Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com

Growing to 50k YouTube Followers in One Year with Chris Enright [E051]

Wed, 07 Jun 2023 00:15:00 -0400

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim interview Chris Enright, owner of Enright Auto, about his success in using short-form video to build a following for his auto repair shop. Chris shares his process for creating content, his intended audience, and how he deals with haters and negative reviews. He emphasizes the importance of building trust with customers through video content and being authentic and transparent. The group also discusses successful auto repair video channels and the importance of keeping a shop clean for video shoots. Chris shares his advice for those looking to build a following through social media and encourages others to showcase their professionalism and expertise.

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.

How Chris got started with video [00:01:10] Chris talks about how he got started with video and his first video about his top ten recommended Hondas.
Chris's most successful video [00:03:38] Chris talks about his most successful video that has 37 million views and how it features him using a heat induction tool.
Chris's decision-making process for creating content [00:06:39] Chris talks about how he decides what content to create and his decision-making process for choosing the sound and content of his videos.
Creating Short-Form Videos [00:06:56] Chris Enright shares his process for creating short-form videos, including how he saves trending audios and records content throughout the week.
Intended Audience and Dealing with Haters [00:07:50] Chris discusses his intended audience for his tool and shop-related videos, including technicians, shop owners, and DIYers, and how he deals with negative reviews and haters.
Growing His Business Through Video [00:13:38] Chris talks about how his intention for creating videos was to grow his auto repair business, but it has now grown into its own business, including making YouTube ad revenue.
Building Trust with Short-Form Video [00:14:22] Chris Enright discusses how his short-form videos help build trust with customers and increase customer retention.
Time Investment for Creating Videos [00:15:08] Chris Enright talks about the time investment required to create short-form videos and how he dedicates time to scrolling and finding ideas.
Equipment for Creating Videos [00:19:06] Chris Enright shares his equipment for creating videos, including using only an iPhone and a wireless mic to improve audio quality.
Using the Right Sound Clips [00:22:25] Chris Enright talks about how he hacks the algorithm by following accounts that pay attention to what's going on with the platforms and how he learns what the various platforms are looking for that are allowing his videos to perform better than someone who would not know these things.
Custom Thumbnails [00:25:50] Chris Enright explains how using one of the thumbnails that YouTube pulls performs better than your own custom thumbnail because it is the attention grabber that pulls new subscribers.
Type of Content that Works Best for Driving New Clients [00:26:26] Chris Enright shares that people are always willing to watch and look at behind the scenes stuff, interview style, and commonly asked questions. He also recommends being real and authentic and cleaning your shop.
Clean and Organized Shop [00:28:14] Chris Enright and Kim discuss the importance of having a clean and organized shop for auto repair businesses, and how it affects customers' perception of their work.
TikTok and YouTube Channels [00:30:24] Chris Enright talks about the success of the TikTok channel "Royalty Auto Service" and the YouTube channel "South Main Auto LLC" in the auto repair industry, and how they create engaging content.
Future of Video in Auto Repair Industry [00:34:47] Chris Enright shares his thoughts on the future of video in the auto repair industry, and how it will become more prevalent as streaming channels lose customers to free platforms like YouTube and TikTok.
The Importance of Consistency [00:35:18] Chris emphasizes the importance of consistency in posting content and how it takes time to see results.
Female Representation in the Automotive Industry [00:36:20] Chris talks about the advantage of being a female in the industry and mentions a female mechanic with over 100,000 followers on Instagram.
Encouraging Positive Content [00:38:42] Chris encourages shop owners and mechanics to create more positive content to combat the negative perception of the industry.

How To Get In Touch with Chris

YouTube - Enright Auto on YouTube

Instagram - Enright Auto on Instagram

TikTok - Enright Auto on Tiktoc

Website - Enright Auto

Lagniappe (Books, Links, Other Podcasts, etc)

Blog - Tapping Into YouTube To Promote Your Auto Repair Shop
TikTok - Royalty Auto Service
YouTube - South Main Auto
YouTube - Trail Mater
Instagram - KnuckleBuster Nikita

How To Get In Touch with Shop Marketing Pros

Website - shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Planning, Prep, and Execution of Shop Events with Tim Chakarian of Bimmer PhD Motorsports [E050]

Wed, 31 May 2023 00:15:00 -0400

We recently had the pleasure of attending a customer appreciation event put on by Tim Chakarian of Bommer PHD in Pasadena, CA. Tim did such an amazing job with this event that we had to have him on to talk about it. Listen in to get inspired, and take plenty of notes for your own event!

Talking Points

What made you want to host this event? This was not your first one.
How to plan for an event - compare this event to your previous ones.
Moving shop around
Go visit another shop’s event - take ideas away
Who to connect with to pull off a great event
Partners?
Vendors?
Chambers?
Professionals? (Renting tables/chairs, photographer, DJ, food, etc)
Marketing the event
Fliers
Emails
Social posts
FB Event
Chamber
What to do while you are at the event hosting
Delegate and let others do their thing
When folks arrive - orient them to what is going on
Introduction - what do you say?
Prizes, Entertainment, Bounce House
Announcements - what are you saying?
Mingling - close conversations by introducing someone to someone else & thank them for coming
Introducing others
Cleanup and reorganization
Follow-up - what to do after the event?
Debriefing, review notes
Anything you’d change/do differently?
What’s your next event?

How To Get In Touch with Cinch CRM

Website - https://cinch.io/

LinkedIn - https://www.linkedin.com/company/cinchplatform/

Facebook - https://www.facebook.com/CinchPlatform/

YouTube - https://www.youtube.com/@CinchPlatform

How To Get In Touch with Shop Marketing Pros

Website - shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

What Is ADA Compliance And How Does It Affect My Website? [E049]

Wed, 24 May 2023 00:15:00 -0400

More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website.

It’s more important than ever that your auto repair shop’s website is compliant.

Join Brian in this episode to talk about what it means for shop’s website to be ADA compliant.

Talking Points

I am not a lawyer and this is not legal advice
Just like your office door needs a ramp and bathroom needs handrails, your website needs to be able to be viewed by those with vision and hearing impairments
This is not just total blindness and deafness but any impairments including colorblindness, poor vision, and hard of hearing.
There are 2 main reasons you need your website to be ADA compliant
The number of lawsuits happening
It’s the right thing to do
What makes a website ADA compliant?
Over 100 factors
Most important factors are:
Skip nav
Image alt text
Proper heading structure
Labels on form fields
Contrasting colors
Clear, easy to read fonts
Descriptive link text
Subtitles on videos
We use a free plugin with some nice features
I won’t guarantee a website ADA compliant
Do the basics and you’re probably good to go. Remember, I am not an attorney.
Where to start - wave.webaim.org

How To Get In Touch with Cinch CRM

Website - https://cinch.io/

LinkedIn - https://www.linkedin.com/company/cinchplatform/

Facebook - https://www.facebook.com/CinchPlatform/

YouTube - https://www.youtube.com/@CinchPlatform

How To Get In Touch with Shop Marketing Pros

Website - shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Getting Shop Owners Off The Island [E048]

Wed, 17 May 2023 00:15:00 -0400

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast.

Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.

Talking Points

This recent trip out west - taught me some things about being connected
Our own story of feeling like we were “on an island”
Shop Owners are disconnected and feel the same way
It doesn’t have to be that way
Conversations that pointed me to the movie “Cast Away”
We were not created or designed to be alone. We need community.
Chuck Noland (in Cast Away) found a companion in “Wilson”. Who is your tribe?
Other Shop Owners
Facebook Groups
20 Groups
Masterminds
What resources do you have? What do you have to give?
Coaches
Industry groups/associations
Industry Events
You find what you’re looking for. So, look for connections. Take action.
As we visited shop owner after shop owner, we found ourselves having similar conversations about this ‘island’. Now we’ve connected our shop clients to the industry, other shop owners, and resources.
Be a giver, a connector, a helper

How To Get In Touch with Shop Marketing Pros

Website - shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Why Do Agencies Always Find Something Wrong With My Website? [E047]

Wed, 10 May 2023 00:15:00 -0400

One of our listeners emailed in with the following question.

I Always wondered why, when we have another marketing company review and grade our website, it always come out pretty crappy on the scorecard? From loading speed, to keywords, SEO, overall performance etc. I have used Lighthouse and some other things to gauge the performance, but the numbers never seem to match what the other party produces. I feel like some marketing companies use smoke and mirrors for selling their websites that really may not be any better than what we already have. I’m sure this is an issue for others too.

We answer that question in this episode.

Talking Points

There’s a big difference between a solicited audit and an unsolicited audit
There are no standards in place
Much of what is done in marketing is based on opinion or an internal belief system
Trust your “BS meter”

How To Get In Touch with Shop Marketing Pros

Website - shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Your CRM May Be Lying To You With Justin Rae [E046]

Wed, 03 May 2023 00:15:00 -0400

One of the biggest complaints we hear from shop owners is they don’t trust the numbers from their CRM. They have good reason for this. In the world of marketing, we refer to the connection of dollars earned to the marketing channels that produced those dollars as “attribution”. This week we talk to Justin Rae, founder of Cinch CRM. Justin talks with us about attribution and his passion for creating accurate numbers that the shop owner can trust.

Talking Points

Attribution defined, and Justin’s history with creating trustworthy attribution
How long revenue be attributed to a single marketing action
Multi-channel attribution
The types of marketing actions can you give attribution to with a CRM

How To Get In Touch with Cinch CRM

Website - https://cinch.io/

LinkedIn - https://www.linkedin.com/company/cinchplatform/

Facebook - https://www.facebook.com/CinchPlatform/

YouTube - https://www.youtube.com/@CinchPlatform

How To Get In Touch with Shop Marketing Pros

Website - shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Phone Skills Amplify Your Marketing With Cecil Bullard [E045]

Wed, 26 Apr 2023 00:15:00 -0400

Marketing can do a lot to bring new leads to your auto repair shop, but it’s up to the people answering the phones to turn them into customers. We’ve seen quite a few times where one of our clients says their marketing isn’t working, but the numbers don’t lie. Their marketing was working but their phone skills were just plain bad. Good marketing with poor phone skills equals wasted money. Our guest today is Cecil Bullard from the Institute for Automotive Business Excellence. Cecil teaches phone skills to service advisors that make a tremendous positive impact on the shops they serve. Cecil shares some of his knowledge of how to turn shoppers into clients for life.

Talking Points

There is a point where marketing is handed off to sales
How to you set the tone for the phone call
What to do when someone calls asking for a price
How to handle callers who think they are calling the dealership or another shop?
What to do with price shoppers
How to handle it when you’re on a call and get another call
What to do when you’re on a call and you get a walk-in
What information you should get from a caller
How to ask for the appointment

How To Get In Touch with The Institute

Website - https://www.wearetheinstitute.com/

Online training - https://www.gearforshops.com/

Facebook - https://www.facebook.com/Iforabe

How To Get In Touch with Shop Marketing Pros

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Pros On The Road - Spring 2023 [E044]

Wed, 19 Apr 2023 00:15:00 -0400

If you know Kim and Brian, you know we run the wheels off of our motorhome. In usual fashion, we have another big trip coming up, and this time we’re headed to California. In this episode, we don’t even mention marketing. We talk about auto repair shops, but nothing that will help you in your business. This is simply a peek into one of our trips, what we’re doing, and a bit about how we plan our travels and stays. We hope you’ll listen in and get to know us a little better. Who knows… we may stop in at your shop during one of our upcoming travels!

Thanks to our partner, RepairPal. Visit the Web HERE

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Prioritizing Marketing on Properties that You Own [E043]

Wed, 12 Apr 2023 00:15:00 -0400

In this world of cancel culture and tech giants that have more money than god, and literally don’t need you - it’s more important than ever to build marketing assets on platforms that you own. In this episode we give examples of ways people have lost marketing opportunities to this real problem, including us, and places you should be investing so that you always have marketing options that will work for you.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Radical Generosity - The Art of Gifting [E042]

Wed, 05 Apr 2023 00:15:00 -0400

Incorporating gifting with radical generosity into your auto repair shop can not only create a great relationship with employees and potential customers but also nurture those relationships. Kim is a gifter at heart and in this episode she shares the best and unusual times to gift as well as how to implement gifting into your auto repair shop.

Talking Points

Employee Gifts

Random DoorDash
Christmas
New Baby/Home/Marriage
Just because

Partner/Industry Friend Gifts

Dream 25 (clients + industry partners)
After meeting at event
Staying in touch
Seeing something on social prompts the gift

Special Occasion Gifts

Holidays
Employee Appreciation

Client Gifts

New clients
Client upgrades
Special Occasion

Favorite Vendors

The Basketry - personalized/customized
Holtz Leather
Smallwoods
DoorDash
Amazon

We are just one of many podcasts a part of the Aftermarket Radio Network. You can find those at AftermarketRadioNetwork.com - go and give them a listen!

Until next time - go fill those bays!

THREE

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Maintaining Your Company Culture While Growing [E041]

Wed, 29 Mar 2023 00:15:00 -0400

You’re growing -a lot, but concerned about losing the company culture you’ve spent so much time, energy, effort, and money on building. In this episode, Kim Walker shares her thoughts, ideas, and strategies being implemented to be super intentional about maintaining company culture.

Talking Points

Worked hard to define core values, build a team, processes
You’re getting great results
You’re growing
But fearful of losing momentum, culture, pace, etc
Keep Core Values front & center. What we do:
Hiring, onboarding
Firing relates back
In the middle - reward + recognize
Make decisions
Process
Documented
Practiced by all
Appreciated + Understood
Onboarding.
How do you do it?
Is it documented? Can it be duplicated easily?
Hire Slow, Fire Fast
Games
Kim Games (Slack)
JR’s Dad Jokes + Puns
Playfulness, laughter, joy. Happiness is a core value for us.
Contests.
Surprises
Letters to family
Door Dash
Travel together/retreat
Training
Meaningful
Easily found for future reference
Mentoring
Day to Day Connections
Slack
Huddles
Project Management software communication

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

How to Shift Your Marketing When You’re Busy [E040]

Wed, 22 Mar 2023 00:15:00 -0400

This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.

Talking Points

The too-busy shop trend - sound crazy, but true.
Mistake: stop marketing. Busy today does not mean busy tomorrow.
Stopping all marketing creates a roller coaster effect
Everything is great until one day it isn’t
Do you own a business or do you own a job? It’s time to grow up.
Never stop marketing; pivot instead.
Change messaging to less sales/promotion and more culture
Start hiring
Focus on brand building
Messaging Shift to:
More company culture
Brand awareness
Great Place to work
Customer Acquisition
Ads
Community Relations
Social Media
SEO
Customer Retention
Emails
Texting
Social Media

Thanks to our partner, RepairPal. Visit the Web HERE

How To Get In Touch

Website - https://independentautodieselrepair.com/

Facebook - https://www.facebook.com/IndependentAutoandDieselRepair

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Vision 2023 with Shop Marketing Pros [E104] - Chris Cotton Weekly Blitz

Mon, 20 Mar 2023 00:15:00 -0400

During Today's episode #104 The crew from SMP and I Talk About:

What is a Chicken Flicker?
Behind-the-scenes dirt on Kim & Brian from SMP
What's the best part of your work day?
What's the difference between a successful client and one that isn't?
What would your advice be for a shop starting out that isn't able to hire someone like SMP?
How cute is Dutton?
Favorite Cartoon Character?
What did you want to be when you grew up?
What book are you reading now, if any?

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust
50% reduction in time spent researching and ordering parts
10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

Don't forget to rate and review us!

Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

Do It Anyway - Win the Battle of Your Internal Dialogue with Tracy Capriotto [E039]

Wed, 15 Mar 2023 00:15:00 -0400

Kim + Tracy Capriotto spend time in this episode laughing, chatting, and sharing about key moments in the industry, career transitions, and working with family. Tracy shares her battle with an internal dialogue.

Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops

Talking Points

Working with family. You’re either crazy or an angel. I think it’s an angel.
What’s your top tip for working with family?
what was it like watching your dad take on the automotive world with his podcast?
at what point did you think you wanted in on that?
what has the transition like for you joining your dad?
let's chat about your Women in Auto Care involvement - what are your favorite events? what are you doing in that group?
Your greatest lesson?
your favorite podcast episode you've done so far
funniest edits + bloopers

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Following God's Call from Washington State to Tennessee- Brian and Brittany Hemry [E038]

Wed, 08 Mar 2023 00:15:00 -0400

Thanks to our partner, RepairPal. Visit the Web HERE

There are times in life when you get called to make big moves. Brian and Brittany Hemry experienced just this when they felt God call them to pack up their family from a comfortable home and job in Washington State and move to Tennessee where they would open Independent Auto and Diesel. Listen in to their inspiring story of obedience followed by a series of open doors.

How To Get In Touch

Website - https://independentautodieselrepair.com/

Facebook - https://www.facebook.com/IndependentAutoandDieselRepair

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Escaping A War-Torn Country To Becoming A Shop Owner in Arizona - Mac’s Amazing Story [E037]

Wed, 01 Mar 2023 00:15:00 -0400

Thanks to our partner, RepairPal. Visit the Web HERE

Mac Akram is the owner of Mac’s Complete Auto Repair in Chandler Arizona. Mac’s story is an amazing story of perseverance and making things happen. As a young child and teenager, Mac and his family lived in war-torn Baghdad, Iraq. Listen in on this episode to hear the inspiring story of Mac moving to America, learning to be an auto tech, and eventually opening a state-of-the-art shop in Chandler, Arizona.

How To Get In Touch with Mac

Website - https://www.macsautorepairs.com/

Facebook - https://www.facebook.com/macscompleteauto

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Is Email Marketing Dead? [E036]

Wed, 22 Feb 2023 00:15:00 -0400

Talking Points

October 5, 2021 - Do you remember last year when Facebook/Instagram went down?
Or on August 8, 2022, when Google Search, Maps, Drive, and YouTube went down.
If you’ve got all your marketing eggs in the Facebook basket, or the Google basket, or worse you don’t even own your own website…. It would surely be nice to be able to send an email out to your customers.
What about the day that Google wasn’t working?
What is the one thing you need to open an account for anything?
How do those organizations stay in touch?
How often are you checking your email inbox?
Email addresses are something you own.
Great for slow-day marketing ideas.
Email marketing that’s not tied to a service reminder - the more educational, helpful types of emails. Something short and sweet and simple just to stay in front of your customer.
Showing up in their inbox.
Use your CRM! It’s probably got an email feature built-in you are already paying for.

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Marketing For Fleet Work [E035]

Wed, 15 Feb 2023 00:15:00 -0400

Being the auto repair shop for fleet customers requires a different way of marketing. You’re not going to gain fleet customers doing the same marketing you do for retail customers. In this episode, we share real-life marketing tips and strategies to help you land those fleet customers you want!

Talking Points

This is ALL about the relationship
Develop your customer avatar for fleet customers
Make your Dream 25 List
Create a series of steps you want to take to create and nurture those relationships
Where are their watering holes? Go there. Become a regular.
What traditional marketing should you do for fleets?

Lagniappe (Books, Links, Other Podcasts, etc)

Book: Giftology - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Do Siri, Alexa, and Google Assistant Recommend Your Shop? [E034]

Wed, 08 Feb 2023 00:15:00 -0400

Talking Points

Statistics
The way people search is very different
Searches are longer
Searches are more conversational
You need to answer questions in complete sentences
This is one reason why blogs are so important
Search queries are longer but your answers need to be short and concise
Optimize for featured snippets
Write the way you talk - natural language
Include questions in your content - long tail keywords
Dumb it down - write it for a 10 year old
Use long content
“Near Me” searches continue to increase
Do more video - featured snippets in videos

Lagniappe (Books, Links, Other Podcasts, etc)

https://backlinko.com/optimize-for-voice-search

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Common Myths About RepairPal [E033]

Wed, 01 Feb 2023 00:15:00 -0400

Talking Points

Kathleen Long: One of the hardest working women in auto car. A woman of action and impact. She’s a big believer in the value of mentoring. Has a glass-break alarming laugh :)
RepairPal is setting/ limiting what prices I can charge to my customers with their estimator.
I don’t need RepairPal because I already have plenty of business and I get great marketing for free through word of mouth.
Online customers like the ones that come through RepairPal are just annoying price shoppers.
I have a relationship with my local CarMax store, so I don’t need RepairPal’s help.
Many consumers haven’t heard of RepairPal so they cannot really help me to increase my car count.

Kathleen Bio:

Kathleen Long, Chief Revenue Officer

Kathleen has built and developed award-winning marketing, sales, success, support and operations teams, centered on principles of authenticity, hard work and empathy. As Chief Revenue Officer at RepairPal, Kathleen leads all partner and consumer initiatives; including business development & strategy, operations, marketing, and IT. Kathleen is absolutely insistent on making a difference for people and businesses, by connecting them with disruptive, useful technologies, aided by humans who are given space to be themselves at work. Kathleen helped transition a startup through a successful acquisition exit, created revenue and monetization streams that supported another startup going public and grew her career from a chair in a call center employee to a seat at the executive table in 10 years (happily mentoring others to do the same). Kathleen is proud to stand for ethical principles, and to be a female executive in a male-dominated industry and is Women in Auto Care's Woman of Excellence, presented annually to a woman who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women. She has been described by some as the literal voice of the company and has a laugh that once set off glass break alarms in a conference room.

Kathleen holds a degree in General Studies and Philosophy from the University of Nevada, Reno.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Should You Use Coupons In Your Marketing Strategy? [E032]

Wed, 25 Jan 2023 00:15:00 -0400

If you want to get a good fight started in the automotive industry, all you have to do is start a discussion about coupons or discounts. In this episode, we dig into the topic. Should you use coupons in your marketing strategy?

Thank you to our friends at RepairPal for providing you with this episode. As shop owners, we were part of RepairPal’s Certified network, and you can learn more at RepairPal.com/shops.

Talking Points

Should you use coupons in your marketing strategy?
Will they bring you more clients?
What type of client are you trying to attract?
Are you good at converting “coupon customers” into lifelong customers?
If you do use coupons, what are some promotions you can do?
Can coupons be successful with high-end clients?
If you don’t want to do discounts but do want to run promotions, what are some ideas?

Lagniappe (Books, Links, Other Podcasts, etc)

$100M Offers by Alex Hormozi

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

ChatGPT - Should You Use AI in Your Shop’s Marketing [E031]

Wed, 18 Jan 2023 00:15:00 -0400

ChatGPT is an artificial intelligence bot by OpenAI. Lots of things get called disrupters, but this truly is a disrupter. We probably need a stronger word than that to describe what this may do to our industry and many others. Let’s talk about using AI in your shop’s marketing.

Talking Points

What is ChatGPT
Other AIs (Jasper/Jarvis)
Does it just search the internet?
The ChatGPT User Experience
Should you use it in your marketing?
Weaknesses
How else it may be used in auto repair

Lagniappe (Books, Links, Other Podcasts, etc)

OpenAI ChatGPT - chat.openai.com

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

How to Create The Perfect Careers Page [E030]

Wed, 11 Jan 2023 00:15:00 -0400

With the challenges of hiring post-pandemic in an industry where there is an actual shortage of skilled labor, it’s important that you do everything you can to get a leg up on your competition. Yet most shop owners pay zero attention to the careers page on their website. In this episode, we talk about how to build the perfect careers page that will help entice great technicians to come work for your shop.

Talking Points

This isn’t going to be easy. Commit to the time needed to do it right
You need to meet with your team to learn what they really like about working for you
Core values are important to people looking for a new work home
Gather all assets before talking to your website provider - it will make the process go much faster
The page needs to look great. Hire a designer. It’s an investment in your business
Entertain prospective team members even when you’re not hiring. Keep the pipeline full.

Lagniappe (Books, Links, Other Podcasts, etc)

Blog: How To Create The Perfect Careers Page [insert link]
Blog: How To Write a Technician Hiring Ad
Podcast: Using Marketing to Attract New Team Members

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Creating Your Own Economy [E029]

Wed, 04 Jan 2023 00:15:00 -0400

As we approach 2023 I know a lot of people are concerned about what the year may bring from an economic standpoint. The financial gurus can’t seem to agree as to whether or not we’re in a recession, but my thought is this. If we are in a recession, choose not to participate. That’s what this episode is all about. We’ll call it “creating your own economy”

You ever notice how no matter what’s going on in the world, some people thrive?
Opportunities to buy equipment at pennies on the dollar
Opportunities to buy up failing shops
Opportunities to hire great technicians

Talking Points

You ever notice how no matter what’s going on in the world, some people thrive?
Opportunities to buy equipment at pennies on the dollar
Opportunities to buy up failing shops
Opportunities to hire great technicians
Don’t freak out. Don’t get back under your tools
Don’t “pause” your coaching - if you’re not working with a coach - start
Don’t spend to reduce taxes - tell them about 2007
Don’t stop marketing - double down if anything - your competition will stop - this is where the best “fall into” opportunities
Reaccess your core values and live by them
Become a professional money manager
Write more content, make more videos, and take some ownership in thought leadership
Become a broken record about your business - personal social media
Go all-in on providing the best customer experience
Audit your bank accounts and cancel unnecessary subscriptions, etc
Be positive - infectiously positive. Be the light in a time of darkness.
Be generous - if things are going well, which they will if you refuse to participate in a downturn, make sure the people who are taking care of you are also thriving.

It’s not just about having money. It’s about having the right mindset.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Car Count Isn't Your Problem with Chris Cotton [E028]

Wed, 28 Dec 2022 00:15:00 -0400

Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio Network

Most often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.

Talking Points

Average repair order and profit margin need to be optimized before you try to fix a broken business with marketing.
What is your average estimate?
Your job as the shop owner is to drive processes and procedures.
Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.

Lagniappe (Books, Links, Other Podcasts, etc)

Podcast - Are You a Thermostat or a Thermometer?

How To Get In Touch with Chris

Website - https://autoshopcoaching.com

Email - chris@autofixsos.com

Phone - (580) 491-3519

How To Get In Touch with Kim and Brian Walker

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Are You Eating Your Own Dog Food? [E027]

Wed, 21 Dec 2022 00:15:00 -0400

What does it say to you when a business doesn’t use the product or service they sell? It’s not a good look. But many shop owners drive busted cars and have loaner cars that need service, and it shows. It’s time that you eat your own dog food.

Talking Points

Marketing is anything that makes an impression on people about who your company is
Your business is auto repair
What condition are your loaner cars in?
Do you have a shop truck? What condition is it in?
What about your technician’s cars? Their wives' cars?
Those BG and Wynns services that you sell your clients - are you using them?

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

How To Attract Better Auto Repair Clients [E026]

Wed, 14 Dec 2022 00:15:00 -0400

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast.

When working with higher-performing shops, they aren’t always looking for more cars. We very often hear that they’re looking to attract higher-quality clients. But how do you do that with your marketing? We answer that question in this episode of The Auto Repair Marketing Podcast.

Talking Points

Higher quality marketing
Your marketing needs to reflect that you are a high-end shop
The overall brand itself
Community perception
Brand style guide
Know like trust (going to record an episode on this)
Concierge-like customer service
Appearance matters
Appearance of the staff
Waiting area
Bathroom
The inside of the shop
Parking lot - (this is where they come to die)
Outside of the building
Ask your best clients to refer their friends
Price out the lower-end clients

Lagniappe (Books, Links, Other Podcasts, etc)

EPISODE: 021 – Can Company Culture Have Anything To Do With Marketing?
EPISODE: 012 – Relationships Matter; Because Nobody’s Perfect
EPISODE: 011 – Is It Customer Service Or Is It Marketing?
EPISODE: 009 – What’s Your Story? Talking Video With Patrick Egan
EPISODE: 004 – Does Your Community REALLY Know You?

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Living Unapologetically with Purpose [E025]

Wed, 07 Dec 2022 00:15:00 -0400

Do you struggle with saying yes to every "opportunity"?

Is life controlling you or are you controlling it?

Can you answer the question "Why were you created"?

Kim shares her story of how living a life with intention and purpose can leave you feeling satisfied and fulfilled.

Talking Points

What if your 3 year old asked you “do you have another one of those meetings tonight, mommy?” How would you respond?
How the book “The Best Yes” by Lysa TerKeurst helped break the cycle of overachieving and overextending.
Nehemiah 6:3 “And I sent messengers unto them, saying, I am doing a great work, so that I cannot come down: why should the work cease, whilst I leave it, and come down to you?” Kim shares how this verse impacted her life and helped her to see the distractions in life that were causing her to not prioritize the best things.
How the “My Life Purpose Guide” book by James Myers helped align Kim’s purpose with saying yes or no to “opportunities” she was given.
A message from Kim’s pastor prompted her to start praying for their son in a very unique and different way
Is your life leaving a legacy? Nehemiah 13:30 “Remember me, O, my God, for good!”

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

How To Create A Real World Marketing Plan For Your Auto Repair Shop [E024]

Wed, 30 Nov 2022 00:15:00 -0400

In this episode, Kim talks about how non-marketers can create a very useful marketing plan that will keep you organized and on budget.

Talking Points

A real marketing plan that’s fluid, can be edited and accessed quickly
The 3-book auto repair marketing MBA. Read these 3 books:
The Ultimate Guide to Auto Repair Marketing
They Ask You to Answer
Building a StoryBrand
Who is your preferred customer? Defining your customer avatar.
Look backward at what was successful this year then set your goal for the upcoming year. What are you planning to accomplish? Complete a SWOT Analysis looking at your strengths, weaknesses, opportunities, and threats.
In your sea of services, which ones do you want to focus on in the upcoming year, quarter, or season? What’s most profitable? Which one has untapped potential? Include that service in your marketing plan.
Difference between promotions and special offers/coupons.
What needs to be promoted and deserves a space in your marketing plan?
Determine the specific marketing tactics/strategies you plan to utilize.
How to decide on a marketing budget. Are you trying to be more conservative and maintain growth or do you want to be more aggressive? Depending on your goal your budget could be 5% or it could be 12%.
Consider who will be accountable for the marketing efforts and tracking. Including who will do the marketing in your plan is important.
With all this in place, it’s time to focus on the message. What will you say? How will you say it? Consider a StoryBranded type of message that focuses on your customer and their problems.
Create individual campaigns. These could be monthly, quarterly, seasonally, or for specific slower times of your year.
Decide on specific promotions considering your weak areas, strong points, and opportunities.
Consider seasonal campaigns, service-based promotions, and events you can attend, sponsor, or host.
Look at your community involvement. Is it a strength or a weakness? How will you improve or implement being involved in your community?
Measuring! You cannot manage what you are not measuring. Look at what’s working and what’s not. Include in your marketing plan how you will start, stop, and/or pivot your marketing efforts based on the metrics you are measuring.
How to put all of this together.

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

13 Foundational Marketing Tactics For Every Auto Repair Shop [E023]

Wed, 23 Nov 2022 00:15:00 -0400

Auto repair shop owners and business owners, in general, like to chase shiny objects, and marketing is no exception - and sometimes those shiny objects are worth chasing - but not until you have the foundations in place first. So what are the foundations when it comes to marketing? Kim and I answer that in this episode.

Talking Points

What if everything you know about marketing is actually what’s holding your business back?
1- Have a Great Website
2 - Get your SEO right
3 - Send a Monthly Email Newsletter
4 - Post on Social Media Regularly
5 - Embrace Pictures and Video
6 - Boost Facebook Posts
7 - Do Google Ads
8 - Be nice to people
9 - Focus on getting reviews
10 - Join and Get Involved With Your LocalChambers of Commerce
11 - Join a BNI Group
12 - Embrace Community Involvement
13 - Actually Fix the Cars

Lagniappe (Books, Links, Other Podcasts, etc)

Podcast: Making Friends With Short Format Video
Podcast: Is it Customer Service Or Is It Marketing?
Podcast: Networking Skills To Get The Most From In-Person Events
Podcast: What’s Your Story? Talking Video With Patrick Egan
Podcast: The Top Features An Auto Repair Shop Website Needs
Podcast: Does Your Community REALLY Know You?
Podcast: Keywords in Reviews - Adding Fuel to the Fire

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

When is The Best Time to Plan Your Marketing? [E022]

Wed, 16 Nov 2022 00:15:00 -0400

You’ve heard the old saying that “failure to plan is planning to fail”, right? This is especially true when it comes to your marketing. Unfortunately, most shops have no plan, and it shows in their roller coaster revenues. But how do you plan it all out? Brian and Kim talk about exactly that in this episode of The Auto Repair Marketing Podcast.

Talking Points

Failing to plan is planning to fail
What to plan
Looking back first
Looking ahead
Themes
Events
Ads
SEO Search Topics/Keywords & Phrases
When to plan
Annually
Quarterly
Monthly
How to plan
Block out time
Look at stats
Set goals
Backwards engineering
When/How to edit/pivot
Monthly
Quarterly
Analyzing + Checking Stats/Performance

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Can Company Culture Have Anything To Do With Marketing? [E021]

Wed, 09 Nov 2022 00:15:00 -0400

Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an enlightening. Core values and culture spread throughout your organization - even into your marketing. Kim and I have a conversation about marketing, culture, and core values in this episode. We hope you’ll listen in!

Talking Points

Mission. Vision. Values. Everyone talks about them, but not everyone lives them.
If you have them -
can you recite them?
Does your team know them - by heart?
Are they so much a part of your company that your customers know them?
We were that company. Had them but they lived in a Google Doc or in a frame on the wall that people just walked past.
How we developed our core values.
Where are they?
On the wall
Throughout our website, social, and other marketing
On our careers page, interviews, etc
In our onboarding
In our daily conversations
Reviews, Check-ins, Staff Meetings
Shieldys
We live them. They’re in us.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

One Thing We’d Implement Immediately If We Still Had Our Shop [E020]

Wed, 02 Nov 2022 00:15:00 -0400

There’s no lack of discussion about this topic throughout the Aftermarket Radio Network, but it’s made such an impact on our business that we have to add in our thoughts. The thing that we’d implement… is EOS. The Entrepreneurial Operating System. EOS will fix nearly any problem in your business, and we’ll never run another business without it. Listen to hear why we’re so passionate about it!

Talking Points

EOS: Entrepreneurial Operating System
Core Values, Vision, 3 Year & 1 Year Goals, 10-Year,
L10, Departmental L10’s, Operational L10
Firefighting, no more.
Can’t go on vacation?
EOS sets a plan, process and a place to look to and achieve. It empowers people. It creates team camaraderie and company culture.
How would we see EOS working in a shop?
Leadership
Front of House (service advisors, customer service)
Back of House (techs, parts, tools)
Lots of shops are EOS Shops! Check out Barry Barrett (former shop owner, Sales Trainer, and EOS Implementor) on the ARN with Carm!

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our partner, RepairPal. Visit the Web HERE

Nominating + Applying for Awards [E019]

Wed, 26 Oct 2022 00:15:00 -0400

The number of awards available for auto repair shops to apply for can be overwhelming, but very few shops actually apply for them. Recognition for your shop or your staff brings many opportunities for marketing, showing appreciation, and more. Savvy shop owners will prioritize getting these awards, Listen as Kim and Brian talk about why.

Talking Points

Every year there are multiple opportunities to take advantage of awards and scholarships.
VISION (MWACA)
ASOG
AAPEX (AUTO CARE ASSOCIATION)
WOMEN IN AUTO CARE
Why nominate yourself?
You need help
You do not have the budget to attend
You want to show your team you are not afraid or too proud to take advantage of the offerings available
Why nominate others?
It’s the right thing to do.
It fits into your core values.
You want to recognize others for their contributions.
How to prep?
Start NOW. Start collecting the right types of information.
Photos
Videos
Testimonials
Know your numbers
Add all these to a Google Folder
Pay attention to the awards/scholarships available throughout the year so you can be ready next time.
You win. Now what?
Tell the world.
Don’t be too proud not to.
Share the great news.
Social
Write a blog about what it means to you
Do a video sharing your gratitude/thanks
Put it on display
Celebrate with your team
Write a press release

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

More Social, Less Media - The Dopamine Effect [E018]

Wed, 19 Oct 2022 00:15:00 -0400

Have you ever been in a place in life where you never seemed to be satisfied? Where nothing made you happy? Where every time you got something you’d been working towards you were met with disappointment? This is where I (Brian) found myself and it caused me to go on a journey to figure out why. In this episode, I talk about what I found along that journey.

How To Get In Touch

Website - shopmarketingpros.com

Podcast: Never Satisfied? Always Feel Like You’re Chasing The Next Thing? Here’s Why with Dr. Daniel Z. Lieberman

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our partner, RepairPal. Visit the Web HERE

Making Friends With Short Format Video [E017]

Wed, 12 Oct 2022 00:15:00 -0400

Short format video (Reels, TikToks, YouTube Shorts) is the latest trend in social media. This week we met up with Justin Allen at ASTE. Justin serves Western North Carolina as the “Nice Guy at Large” with Hunter Engineering Co.. If you know Justin, you know he’s a pro at using short-format video. If you don’t know Justin, you’ll definitely want to follow him after you listen to this episode!

Talking Points

Why Justin invested so heavily in video
How video has changed in the time he’s been using it
How has video impacted his sales efforts
What equipment Justin uses most often
The editing tool that makes short format video super easy to create
How to get over the fear of the camera
How to get started with short format video

How To Get In Touch with Justin

TikTok: https://www.tiktok.com/@jallenhunter

Instagram: https://www.instagram.com/j_allen_hunter/

Facebook: https://www.facebook.com/jallen.hunter

LinkedIn: https://www.linkedin.com/in/justin-allen-85209949/

Thanks to our partner, RepairPal. Visit the Web HERE

Shops Around the Country are Making a Difference for Breast Cancer! [E016]

Wed, 05 Oct 2022 00:15:00 -0400

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. Today I am excited to have some amazing ladies on the podcast with me! Leigh Anne Best + Laura Frank with Brakes for Breasts are here with me today and it’s going to be amazing!

Talking Points

How I found out about B4B (Carm’s podcast!) when B4B was nearing the $1M mark a few years ago
As business owners…. We have visibility. With visibility comes responsibility. BOOM!
Let’s talk stats. You have so many on your website!
Nearly 300K will be diagnosed | Over 40K will die — in 2022
$1.4M since 2011
Over 100 repair shops
What made you start the organization?
Leigh Anne and Laura’s most memorable moment with B4B
Getting connected to Dr. Tuohy - the Cleveland Clinic
B4B makes it so easy, having done the groundwork for shops to get involved
What B4B hopes to accomplish THIS year
What B4B is going to look like in 5 years
What you can do to get involved
The “best” time of the year for the shops to get started with you/signing up

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our partner, RepairPal. Visit the Web HERE

How to Market for Car Care Month [E015]

Wed, 28 Sep 2022 00:15:00 -0400

Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to auto repair while also marketing your shop. Listen in as Brian and Kim talk about marketing your shop through these months and planning a car care clinic.

Talking Points

October + April - Car Care Months
What we did at our shop
Where to find resources: EVERYWHERE. Google, YouTube, Organizations, Other Shops
Toolkits, social graphics, press releases, videos
A Saturday clinic
Quick overview/check-over
Not a sales event
All preventative
Bring in parts suppliers, complimentary businesses, jump houses, child safety seat inspections & demonstrations, raffles
Get organized
All month long
Be open to “Car Care Month Inspections” all month.
Consider making a donation to a local charity for each inspection.
Take photos of each inspection and share on social
Do “Live” videos, reels, TikToks throughout the month
Promote your event: press releases, FB events, Chambers of Commerce, BNI groups, radio stations, your events page of your website

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our partner, RepairPal. Visit the Web HERE

Guerrilla Marketing, 20 Groups, and Industry Associations [E014]

Wed, 21 Sep 2022 00:15:00 -0400

Our guests in this episode of The Auto Repair Marketing Podcast are Tim Chakarian of Bimmer PHD and Tatsu Tsuchida of Tokyo Automotive. We talk about a lot in this episode, including guerrilla marketing, 20 groups, and industry associations. Tim and Tatsu both run incredible shops and are very involved at an industry level. They believe in learning from and helping other shop owners.

Talking Points

Tim and Tatsu both have had great success in using “bird droppings” to market their shops
Both also have gifts that they give to their clients
The relationships they have built with each other and other shop owners through their 20 group have had a large impact on their business and themselves personally
Being a member of ASCCA has allowed them to work with other local shop owners and create relationships that benefit their clients

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner RepairPal. Visit the Web HERE

Finding Your Shop's Purple Cow with Vic Tarasik [E013]

Wed, 14 Sep 2022 00:15:00 -0400

What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? You’d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Don’t you wish people would have that kind of reaction to your auto repair shop? In this episode, we talk to Vic Tarasik of Shop Owner Coach about how to find your shop’s purple cow.

Talking Points

What is a Purple Cow?
Fitting in is failing, its a crowded marketplace, so not standing out equals being invisible
Using your purple cow to attract + retain customers
Using your purple cow to attract + retain technicians
Examples of some famous purple cows

How To Get In Touch With Vic Tarasik

Email - vic@shopownercoach.com

Website - Shop Owner Coach

How To Get In Touch With Shop Marketing Pros

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Purple Cow by Seth Godin

Meta Description - Getting people to notice and talk about your shop is a goal of every shop owner. Join us and Vic Tarasik as we talk about Seth Godin’s book, “Purple Cow”

Thanks to our partner RepairPal. Visit the Web HERE

How to Connect With Kim and Brian

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

Relationships Matter; Because Nobody's Perfect [E012]

Wed, 07 Sep 2022 00:15:00 -0400

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. Today it’s a little different because we kicked Brian out! It’s just the ladies today and I have a very special guest, friend, and client: Mrs. Jen Rindflesh of Collinsville Auto Repair in Canton, CT.

This podcast came from a chat Jen and I had about two weeks ago.
What we learned was the parallel between our relationship as marketers and your (Jen) relationship as the shop.
Custom, personalized marketing
takes time
requires collaboration
needs open communication
What we did was not perfect, the content was off - the discussion that happened
Patience building a relationship
Trusting your partners
When mishaps happen: listen, learn, move forward
Understanding different ways things are said in various regions of the country
Communication, communication, communication

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our partner, RepairPal. Visit the Web HERE

Is It Customer Service Or Is It Marketing? [E011]

Wed, 31 Aug 2022 00:15:00 -0400

Summary

Sometimes the lines between customer service and marketing can get pretty blurred, but does it really matter? Join Kim and Brian as they talk about some of their favorite customer service tricks that auto repair shops can use to create raving fans who love your shop, refer their friends, and become overall advocates for your business.

Talking Points

Opening the door for your customers
Friendly, personal greeting
Make their coffee for them
Wash their car
Pull the car around

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Thanks to our partner, RepairPal. Visit the Web HERE

How to Connect With Kim and Brian

Aftermarket Radio Network

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

Numbers Don’t Lie, They Also Don’t Tell the Truth [THA 290] - Remarkable Results Radio Podcast

Thu, 25 Aug 2022 00:15:00 -0400

The gang’s all here; we have the entire Aftermarket Radio Network together for an important episode inspired by the movie Moneyball. We all have experience with people who are not our top performers, but are we better to have them on the team than not? You know them; they are consistent, reliable, steady, and contributors. Are they worth replacing? Will they become the best or top performers, or do they help strengthen our overall performance? A great discussion among your peers.

Watch the Episode on YouTube

Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast

Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast

Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast

Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast

Key Talking Points

What REALLY contributes to production?
Simpson Paradox
Simon Sinec points out that Navy Seal teams value Trustworthiness far, far more than Performance. VIDEO HERE
Tech productivity is one of the most important aspects of business, but how can these numbers skew what that employee is really doing (helping others, sharing duties outside of production, etc.)
Are there some numbers or metrics that actually can look too good, which could cause an issue for growth or retention
Numbers don’t lie, but sometimes can be misleading. Do your numbers match up with what you are trying to do with the business?
You have to have your head up and eyes wide open to make sure you can identify the "doers" in your group.
Do you have a scorecard for success for your technicians?
Pay plans; incentive greatness
Who are your ‘support people' to contribute and make the whole picture better
Culture is contagious
Training when hiring-
Weaknesses- be honest with eachother
Fine balance- profitability aspect, you can’t have a shop full of unicorns
Removing obstacles

Connect with the Podcast

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

Networking Skills To Get The Most From In-Person Events [E010]

Wed, 24 Aug 2022 00:15:00 -0400

Summary

In this week’s episode, our guest is The Queen of Connections. But wait, isn’t that Kim? Yes, yes, it is. Brian interviews Kim about why you would want to attend networking events, maintaining proper networking etiquette, and best practices for before, during, and after the event. If you’re new to networking, or if you’re a seasoned veteran looking to upgrade your networking skills, this is the episode for you!

Talking Points

Why do you go to networking events?
How should you prepare ahead of time?
Business cards (check out digital cards: Hi Hello)
Nametag
Know ahead who you want to meet (use event app)
Have your calendar handy
How can you stand out at a networking event?
Talk about being a host
Act as if you are A host not THE host
What are some rules of networking that someone new may not know?
Open posture
Move around the room - don’t monopolize someone’s time
Respect people’s business cards
You’re not there to sell
What is a networking buddy?
Makes the events more enjoyable
Can rescue you from people who don’t know the rules - have a signal
Don’t spend all of your time with the networking buddy
Is there anything you should do after the event?
Immediately make notes
Follow up
Make appointments. THIS is when you get to sell - MAYBE

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Thanks to our partner RepairPal. Visit the Web HERE

How to Connect With Kim and Brian

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

What’s Your Story? Talking Video With Patrick Egan [E009]

Wed, 17 Aug 2022 00:15:00 -0400

Summary

Patrick Egan is the founder of Spark Interactive, a video production company that tells the stories of auto repair shops throughout the country. Patrick is an automotive industry veteran and has been in thousands of shops. Brian talks to Patrick about how shops are using video in their marketing and why it is the most effective medium you can use.

Talking Points

Patrick has literally been inside of thousands of auto repair shops
People feel like they know you when they see and hear you on video
There is no better way to tell a story than through video
Creating great video is something you can do yourself, but it’s probably better left up to the professional
Patrick talks about the investment to have video done professionally for your shop

How To Get In Touch with Patrick at Spark Interactive

Website - https://www.sparkinteractive.com/

Facebook - https://www.facebook.com/sparkinteractive

Phone - 805-403-3462

How To Get In Touch with SMP

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Thanks to our partner RepairPal. Visit on the Web HERE

How to Connect With Kim and Brian

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

The Top Features an Auto Repair Shop Website Needs [E008]

Wed, 10 Aug 2022 00:15:00 -0400

Summary

Not all websites are created equal. Some are online brochures while others are sales machines that work 24/7/365. Which do you want yours to be? In this week’s episode, Kim and Brian each discuss the top 5 features they feel an auto repair shop website needs. Kim comes at it more from the consumer’s side while Brian talks more from the technical side. In the end, you’ll have a checklist of 10 important website features you can check against your shop’s website.

Talking Points

Kim’s Notes on What Customers Look for in a Website

About Us. Customers want to do business with people they know/like/trust. Help them by sharing your story.
Photos - They are looking for the real you.
Reviews - They want to see “social proof”
Will you solve their problem? (Do you work on their car.)
Make an appointment / Phone Number (Contact)

Brian’s

Google Analytics
ADA Compliance
Calls to Action
Real Photos
Unique Content & Blog

Thanks to our partner RepairPal. Vist on the Web HERE

How to Connect With Kim and Brian

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/great-auto-repair-shop-website/

Marketing Budget with J.R. Portman [E007]

Wed, 03 Aug 2022 00:15:00 -0400

Summary

Determining your auto repair shop’s marketing budget requires taking a lot of different things into consideration. The old adage is to spend 5-7% of your gross revenue on marketing. Whereas we do find that to be a pretty good benchmark, it’s not always that simple. Shop Marketing Pros’ J.R. Portman joins Brian on this episode to talk through some of the things you need to consider when deciding on a marketing budget.

Talking Points

There is a formula you can follow
It all starts with your numbers. How much did you make last year?
Do you need more cars now or are you focused on future growth?
Where are you located? Is there a lot competition in your area?
Marketing vs Advertising
How are you classifying things on your income statement?

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Thanks to our partner RepairPal. Visit on the Web HERE

How to Connect With Kim and Brian

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

The Two Books You Must Read If You Are Involved In Your Shop’s Marketing [E006]

Wed, 27 Jul 2022 00:15:00 -0400

The Two Books You Must Read If You Are Involved In Your Shop’s Marketing

ONE

Summary

If you’ve ever heard Brian or Kim teach, you’ve probably heard them recommend one or both of these great books. Brian likes to say that reading these two books will give you an MBA in auto repair shop marketing. Listen in to find out why, then go get the books and see what all the fuss is about!

TWO

Talking Points

They Ask You Answer by Marcus Sheridan
Revolutionary Approach to Sales & Content Marketing
A different way of looking at business, marketing, and trust
They Ask, You Answer - defined
The Big 5
Implementing the answers
Soaking it into your shop - becoming part of the shop culture
The cost. Is it expensive?
Building a Story Brand by Donald Miller
Our experience. How we heard about it.
Going to Nashville - Brian
Going to Nashville - Brian + Kim
Getting the team onboard
Reading the book(s)
Listening to the podcast
Most marketing is a waste of time, money, energy, effort
7 Elements of Great Storytelling to Grow Your Business
It’s about the transformation of the character
Implement it

THREE

How To Get In Touch

Website - shopmarketingpros.com

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

FOUR

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.riverpoolsandspas.com/blog/author/marcus-sheridan
Rev.com
https://storybrand.com/
Book: They Ask You Answer
Book: Building a Storybrand

Thanks to our partner RepairPal. Vist on the Web HERE

How to Connect With Kim and Brian

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

Using Marketing to Attract New Team Members [E005]

Wed, 20 Jul 2022 00:15:00 -0400

ONE

Summary

It feels like every shop in the country is looking for a new tech or service advisor. There is no silver bullet to hiring, but most shops are so bad at it that it’s easy to get a leg up on your competition. In this episode, we talk about how the same marketing you are doing to attract new clients can also attract new team members. We tell you what you need to be promoting that you’re probably not, and how to build a careers page on your website that will be so much more effective.

TWO

Talking Points

What we know:
Good techs already have jobs! Are you showing up where they are or are you posting where they’re not going?
Pay is not always the most important thing!
We don’t know: have you surveyed your team? Why are they staying? What brought them to you? Ask them what they see other shops doing that might attract them there.
“Train people well enough so they can leave; treat them well enough so they don’t want to.” Richard Branson
Our tech recruitment guide is free on our website!
Have you listened to our podcast with Carm? “Social Media Marketing to Technicians” RR 665
Your marketing is not just for customers anymore! It’s where future team members learn about your shop and decide if the grass looks greener.
What does your marketing say about your company culture?
We love what Simard Automotive does when recruiting. They’re in Alaska so they did a campaign showcasing the beauty and reasons to move to Alaska!
Pivot your marketing. Showcase company culture, team, community involvement, reviews (customers and employees), respond to reviews
Your Careers Page - what you need on it!
Video - Patrick Egan at Spark Interactive
Pictures showing your company culture (photo gallery)
Core Values
Employee testimonials
Benefits of working at your shop.
Do you have A/C?
4 day workweek?
What equipment do you have?
Do you take your team to training events?
THEN the things like salary and benefits.
A place for people to apply when you’re not hiring

THREE

How To Get In Touch

Website - shopmarketingpros.com

Instagram - @shopmarketingpros

Get the Book - shopmarketingpros.com/book

FOUR

Lagniappe (Books, Links, Other Podcasts, etc)

Blog: Hiring Techs in the Digital Age
Blog: How to Write a Technician Hiring Ad
Guide: Auto Tech Recruitment Campaign Kit
Book: Building a StoryBrand
Patrick Egan, Spark Interactive
Weekly Blitz with Chris Cotton - EOS Core Values - Episodes 42 and 45

Thanks to our partner RepairPal. Vist on the Web HERE

How to Connect With Kim and Brian

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

Does Your Community REALLY Know You? [E004]

Wed, 13 Jul 2022 00:15:00 -0400

Summary

The question was posed to a group of panelists, “As an auto repair shop that hasn’t been doing any marketing, where do I start?” There are a lot of different ways to answer this question, but we look back at how we started marketing our own shop and had great success. Not all marketing looks like what we tend to think of with websites, digital ads, direct mail, etc. The most effective marketing we’ve ever done was face-to-face, and some of the most successful shops still attribute their success to tactics like the ones we talk about in this episode.

TWO

Talking Points

“As an auto repair shop that hasn’t been doing any marketing, where do I start?”
Blog: Is That Really Marketing?
Businesspeople are the ultimate referrers
BNI Groups
What is BNI?
Overview of the meeting format
BNI specific to auto repair
Chambers of Commerce
“I joined the chamber and never got anything from it”
Chamber breakfast, Leads for Lunch, BAH
Committees
Hosting events at your shop
BNI
Chamber events
Car care clinics
Merit badge workshops
Katrina drive
Halloween “Trunk-or-Treat”
Car shows
Mevert Automotive’s Customer Appreciation Mevert Vacation Open House
Who manages all of this?
Future podcast episode “Should your shop have a dedicated marketing director?”

THREE

How To Get In Touch

Website - shopmarketingpros.com

Instagram - @shopmarketingpros

Get the Book - shopmarketingpros.com/book

FOUR

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our partner RepairPal. Vist on the Web HERE

How to Connect With Kim and Brian

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

Keywords in Reviews - Adding Fuel to the Fire [E003]

Sun, 03 Jul 2022 00:15:00 -0400

Keywords in Reviews - Adding Fuel to the Fire

Using keywords in reviews isn’t exactly a new trick, but a recent experience on a trip to Key West brought this to the top of our minds and resulted in this episode. Listen in to learn a way to make those great reviews you have perform at an even higher level, bringing in people who are searching for auto repair services in ways that you may never think to optimize for.

Key Talking Points

02:30 - how people search by voice
03:10 - people don’t even have to click into your website anymore
04:28 - Google doesn’t want people to leave Google
05:20 - the story about what happened in Key West
11:00 - how to make this work for your auto repair shop
14:00 - how to get people to use your preferred keywords in reviews
15:25 - it’s not just Google reviews we’re talking about
19:05 - the 4 types of keywords you want in your reviews

Thanks to our partner RepairPal. Vist on the Web HERE

How to Connect With Kim and Brian