B2B Content Strategist

Building a Content Team That Fuels Both Brand and Demand with Amy Higgins

Thu, 25 Sep 2025 02:00:00 +0100

What happens when you transform a “ticket-taker” content team into strategic partners that fuel both brand and demand? Amy Higgins, Director of Content Strategy at Cloudflare, has done just that.

In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader highly regarded for extensive experience building and developing top integrated marketing teams, including content, campaign, SEO, customer, community, influencer, and social.

At Cloudflare, she leads the content and video team, producing everything from thought leadership blogs to Cloudflare TV, and driving 180+ content assets per quarter.

In this episode, Amy shares:

How she restructured Cloudflare’s content team from a reactive service desk into pods that operate like mini marketing teams
Why proprietary data and research reports are her favorite content assets for repurposing and how a single survey fuels over 200 assets across channels and regions
The lessons she learned from a vertical marketing campaign that generated sky-high MQLs but flat SQLs (and how sales enablement fixed it)
Why “content by committee” kills performance and the bold move that quadrupled results
Her strong stance on AI in marketing: why it should never touch thought leadership, but how it can help with derivative content
...and so much more!

Whether you’re building a content team from scratch, figuring out the right in-house/agency mix, or looking for smarter ways to repurpose content at scale, Amy’s insights will help you with your B2B content marketing strategy.

Important Links & Mentions

Amy Higgins on LinkedIn https://www.linkedin.com/in/amywhiggins/
Cloudflare: https://www.cloudflare.com/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Building AI-First B2B Marketing Teams Without Losing the Human Touch with Kostas Zachoudanis

Tue, 09 Sep 2025 02:00:00 +0100

What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at Ultimate Group – he’s leading an AI-first, insight-led marketing operation for six global events.

In this episode, he shares how he connects marketing and content into one powerhouse function, repurposes event content into high-value assets, and leads a team that blends speed, authority, and the human touch.

Kostas oversees a team of eight marketers plus the conference content team. With 16 years’ experience in global events and B2B marketing, he’s led teams across Asia, UAE, Africa, Latin America, and Europe - and has pioneered approaches to content strategy, in-house capability building, and AI adoption that accelerate results without losing creativity.

Find out:

Why benefit-led, insight-rich content builds authority faster than slogans
How to turn events into a year-round content engine
How to break down silos between events, media, and marketing
Why he treats AI as another member of the team
The moment a team member told him, “AI makes me feel redundant” - and how he responded
Why over-reliance on AI can be as dangerous as ignoring it
The safeguards he uses to avoid AI copyright and IP pitfalls

Important Links & Mentions

Kostas Zachoudanis on LinkedIn https://www.linkedin.com/in/konstantinos-zachoudanis/
Ultimate Group on LinkedIn https://www.linkedin.com/company/theultimategroup/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

How to Assemble a B2B Marketing Team from Scratch with Jason Widup

Tue, 22 Jul 2025 02:00:00 +0100

What happens when your marketing is so effective, the sales team begs you to slow down the leads? Jason Widup knows, because it happened to him. In this episode, he breaks down how he built a high-performing marketing team at a $70M ARR company, pioneered incentivized LinkedIn ads, and created a content-first approach that earns trust before any conversations begin.

Jason Widup is the Senior Vice President of Marketing at Pixis, a well-funded AI startup in the adtech space, leading global strategy across growth, product marketing, operations, and experiences. With over two decades of experience driving growth for B2B technology companies like Tableau, Getty Images, AT&T and Microsoft, Jason has built and scaled successful go-to-market programs through a combination of deep operational expertise and highly-creative marketing strategies.

Find out:

Why content is the first thing your buyers buy, with their time
The story behind Jason’s incentivized demo ad campaign that overwhelmed sales
How he built an entire marketing team from the ground up at Pixis
Why his content playbook centers around video interviews and conversations
What Jason refuses to use AI for (and why creativity still wins)
The conversation he had to have with his CFO before joining Pixis

Important Links & Mentions

Jason Widup on LinkedIn: https://www.linkedin.com/in/jasonwidup/
Pixis: https://pixis.ai/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Scaling Account-Based Marketing Without Losing the Personal Touch with Jess Larkin

Tue, 03 Jun 2025 02:00:00 +0100

What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team structure, working closely with sales, and getting creative with content – especially when it comes to repurposing.

In this episode, Jess shares how she turns assets created for a broad audience, like whitepapers and webinars, into highly personalized content for key accounts, and why that approach works better than starting from scratch. She also talks about the role of account pods, finding great vendor partners, and how AI is being used (carefully) to support the process.

Find out:

How to repurpose core assets into one-to-one content for ABM
What makes a vendor feel like an extension of your team
How to balance in-house strengths with external support
How cross-functional account pods support personalized marketing
The limits of AI – and why context still matters

Important Links & Mentions

Jess on LinkedIn: https://www.linkedin.com/in/jesslarkin/
Confluent: http://confluent.io/
Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

How Purpose Drives Better Content (and Better Conversations) with Michelle Asher

Tue, 13 May 2025 02:00:00 +0100

Purpose-driven content is one of the most powerful tools in a B2B marketer’s content strategy – especially when repurposing is part of the plan.

Michelle Asher, Director of Public Relations and Marketing at LendKey, leads a lean but effective team creating high-impact content. In this episode of B2B Content Strategist, she shares why purpose is the anchor for every piece of content her team produces – from ebooks to newsletters to their 22-minute podcast – and how that clarity drives better content, smarter content repurposing, and more meaningful conversations.

We also explore how AI tools like ChatGPT fit into their workflow, the importance of fact-checking, and the role of Canva in speeding up content production without compromising on brand.

Find out:

How to create purpose-driven content that fuels repurposing
Tips for repurposing podcast episodes into video, email, and social content
What makes an ebook easier to break down into multiple formats
Why every marketer should fact-check AI-generated content
How Canva supports faster content production without sacrificing brand consistency

Important Links & Mentions

Michelle on LinkedIn https://www.linkedin.com/in/michelleasherpr/
LendKey https://www.lendkey.com/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Strategy and Substance in B2B Content with Catherine Censor

Thu, 24 Apr 2025 02:00:00 +0100

What makes content worth repurposing? According to Catherine Censor, Principal and Content Strategist at Cerity Partners, it all comes down to one thing: substance. In this episode, Catherine shares why she’s format-agnostic when it comes to content – and how solid thinking, originality, and clarity are what truly set repurposable content apart.

We also explore how she uses AI tools like ChatGPT to repackage ideas, the importance of maintaining quality over quantity, and how her editorial roots continue to influence her B2B approach.

Find out:

Simple questions to ask before repurposing any content
A checklist to evaluate whether your content is useful, unique and has real substance
How AI tools can support repurposing without replacing original thinking
How tools like Grammarly can support editorial consistency
Why the future of B2B content lies in quality and differentiation, not shortcuts and quick wins

Important Links & Mentions

Catherine on LinkedIn https://www.linkedin.com/in/catherine-censor/
Cerity Partners https://ceritypartners.com/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

How to Use AI to Level-Up Your B2B Marketing with Myles Carter

Tue, 01 Apr 2025 02:00:00 +0100

What’s the best way to run a lean content team in a fast-growing company? For Myles Carter, Senior Director of Content Marketing at Trolley, it involves wearing many hats, building repeatable systems, and knowing when to call in extra support.

In this episode, Myles shares how he’s experimenting with outsourcing, why he sees big content assets like white papers as powerful repurposing tools, and how tools like ChatGPT and Descript have become useful additions to his workflow – helping him refine ideas faster and expand his skill set in areas like video editing.

Find out:

How to approach outsourcing in a way that complements your in-house team
Why big, high-effort content is still worth it (when you repurpose it well)
How AI tools can support content marketers – without replacing them
Why video editing is easier than ever thanks to tools with AI features like Descript

Important Links & Mentions

Myles on LinkedIn https://www.linkedin.com/in/mylesdcarter/
Trolley http://trolley.com/
Expert Interview Miniseries https://player.captivate.fm/collection/e9615e3d-b2fe-4895-9329-11b8cdd449fd/
The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/324/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Finding the Story in B2B Content Marketing with Camille Trent

Tue, 04 Mar 2025 02:00:00 +0100

Every piece of content has a story – you just need to know where to look. Our previous awesome client, Camille Trent, now Content Marketing Lead at Auror, joins Amy Woods to talk about how to find the most valuable stories in B2B marketing. She shares how her team is refining Auror’s messaging to communicate complex topics clearly, how she approaches content repurposing in a fast-growing company, and why a simple misheard word led to one of her most memorable marketing campaigns!

Find out:

How to recognize the story in data, reports, or conversations
Why defining shared language is critical when marketing complex topics
The balance between in-house content creation and outsourcing—what works best where
How Camille’s team approaches content repurposing from trade shows and events
Why AI is useful for summarization but still falls short in storytelling

Important Links & Mentions

Camille on LinkedIn https://www.linkedin.com/in/camillehansentrent/
Auror https://www.auror.co/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Why B2B Content Needs to Be More Experiential and Relational with Megan Eales Monroe

Tue, 25 Feb 2025 02:00:00 +0100

Are you treating content as a commodity or as an opportunity to build real connections? In this episode, host Amy Woods sits down with our awesome client, Megan Eales Monroe, Senior Manager of Marketing Content at AppFolio, to talk about why the most successful B2B brands are changing their focus to experiential and relational content – and how her team is putting this into practice. Megan also shares how repurposing live events, balancing in-house vs outsourced content, and building credibility in a complex industry have helped her team create content that resonates.

Find out:

How Megan built AppFolio’s content team from a one-person operation to a team of five
Why shifting from ‘content as a commodity’ to ‘content as an experience’ will set brands apart
How live events and real-time moments can fuel long-term content strategies
The balance between in-house content creation and outsourcing
Where AI fits into content marketing – and what it can’t replace

Important Links & Mentions

Megan on LinkedIn https://www.linkedin.com/in/megancmonroe/
AppFolio https://www.appfolio.com/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Building a Demand Generation Strategy for High-Quality Leads with Hannah Forson

Tue, 18 Feb 2025 02:00:00 +0100

A strong demand generation strategy that delivers long-term growth isn’t built overnight. Our guest, Hannah Forson, Sr. Demand Generation Manager at BambooHR, joins Amy Woods to explore how she leads a team that drives high-quality leads in an inbound-only sales motion.

Hannah shares her insights on balancing in-house expertise with outsourcing, the power of webinars for repurposing, and why B2B marketing is starting to look a lot more like B2C. She also discusses how AI is shaping content planning and why demand gen strategies should always be built with the long game in mind.

Find out:

Why long-term thinking is key to demand generation success (and how to manage expectations)
How to determine what stays in-house and what to outsource
Why external vendors should be seen as strategic collaborators, not just service providers
Why webinars are one of the best content formats for repurposing
How AI can enhance content planning without replacing human creativity
Why personalization and storytelling are becoming non-negotiable in B2B marketing

Important Links & Mentions

Hannah on LinkedIn https://www.linkedin.com/in/hannahforson/
BambooHR https://www.bamboohr.com/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/
BambooHR Case Study https://www.content10x.com/case-study-bamboohr/

How to Build Strong Customer Connections Through Content with Matt Cluney

Tue, 11 Feb 2025 02:00:00 +0100

How do you develop marketing strategies that speak to both homeowners and businesses in a genuine way? Host Amy Woods talks with Newrez Chief Marketing Officer, Matt Cluney, about the steps his team takes to understand their audience before any campaign gets off the ground.

Matt shares how his team is organized, why written content is still vital for homeowners, and when outside specialists can strengthen your marketing efforts.

Find out:

Why a deep understanding of your audience shapes better marketing
Which projects stay in-house and when it’s better to work with an external provider
Why interviews with team members offer more opportunities for repurposing
How AI supports content planning and speeds up large-scale feedback reviews
What Matt learned from focusing on local expertise in a past B2B campaign

Important Links & Mentions

Matt on LinkedIn https://www.linkedin.com/in/matthewcluney/
Newrez https://www.newrez.com/
Newrez Wholesale https://www.newrezwholesale.com/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Balancing Strategy and Storytelling in B2B Content Marketing with Paul Way

Tue, 04 Feb 2025 02:00:00 +0100

Content marketing is changing fast, but some things remain the same. Quality still wins over quantity. Strategy still shapes success. And a strong, recognizable voice can make all the difference between content that connects and content that gets ignored.

In this episode of B2B Content Strategist, host Amy Woods speaks with Paul Way, Content Marketing Director at Tipalti, about the importance of strategic thinking and storytelling in B2B content marketing. From his early days in journalism to leading high-performing content marketing teams at top global companies, Paul has seen content marketing from every angle.

They discuss why brands often fall into the trap of producing too much, why a strong brand voice is a company’s biggest asset, and how content teams can avoid getting caught in a cycle of content for content’s sake.

Find out:

Why content overload weakens brand impact
The role of strong leadership in content success
How voice and storytelling set brands apart
The shift toward specialized content roles
Where AI fits in and where it doesn’t
Why creativity still drives the best content
How to stay focused on quality, not just quantity

Important Links & Mentions

Paul on LinkedIn https://www.linkedin.com/in/pkway
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Driving B2B Growth as a Full-Funnel Marketer with Ciarán Regan

Tue, 28 Jan 2025 02:00:00 +0100

What does it take to drive strategic B2B growth as a full-funnel marketer? Host Amy Woods welcomes back Ciarán Regan, Chief Marketing Officer at Bizzdesign, to share his approach. Since his first appearance on the podcast in 2022, Ciarán has stepped into a new leadership role at Bizzdesign, a Dutch enterprise software company helping global organizations in future-proofing their transformation journeys with their enterprise architecture solutions. In this episode, they discuss owning your niche, building a high-performing team, why webinars are perfect for repurposing, and how to strike the right balance between using AI and keeping things human.

Find out:

How Ciarán grew and structured the Bizzdesign marketing team
Why product marketing is the backbone of a full-funnel marketing approach
The ways webinars drive thought leadership and revenue
Why webinars are integral and how to repurpose them for maximum impact
The role of AI in the Bizzdesign marketing team

Important Links & Mentions

Ciarán on LinkedIn https://www.linkedin.com/in/ciaranregan/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
A Three-Pillar Approach to Content Marketing with Ciarán Regan https://www.youtube.com/watch?v=rNwAFtDr5pE
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

A New Playbook for an Old-School Industry with Mike D’Errico

Tue, 21 Jan 2025 02:00:00 +0100

In old-school industries – think energy, manufacturing, or construction – people still value good old-fashioned human contact when it comes to marketing. It’s often the case that in-person engagement is valued far more than email newsletters or social media campaigns. For content marketers, this might mean the typical B2B marketing playbook has to be questioned – is that what our audience wants?

But back-to-basics doesn’t necessarily mean straightforward or simple. In this episode, host Amy Woods talks with Mike D’Errico, Head of Marketing at ARIX Technologies. Together, they discuss how ARIX serves a more traditional sector like energy and why their approach holds value across industries.

Find out:

Why webinars are Mike’s favorite content to repurpose
How to network in a traditional industry like energy
Why the subject line of an email is 90% more important than the body
The risks of overreliance on LLMs and how to ensure content writing stands out online
Why “unicorn” writers don’t exist (and what to look for instead)
How the TikTokification of LinkedIn is affecting the platform

Important Links & Mentions

Mike on LinkedIn https://www.linkedin.com/in/michael-derrico/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Repurposing Blog Content 101 with Matt Crawford

Tue, 14 Jan 2025 02:00:00 +0100

In-house or outsourced: where is the best place for your blog to be written? Both in-house and outsourced content have an important place in any B2B marketing team, but deciding which approach will yield the best results can be challenging. The benefits of in-house content can include deep product knowledge, brand consistency, and better customer insights. The benefits of outsourcing are often cost efficiency, specialized expertise, and flexibility. So which is better?

In this episode, Content 10x Founder and Podcast Host Amy Woods speaks with Matt Crawford, Head of Content at NEXT Insurance. They discuss why detailed briefs are key when outsourcing content work, Matt’s favorite content management tools, and how AI figures into it all.

Find out:

Why AI will create ‘winners and losers’
How NEXT Insurance keep tabs on pain points affecting customers
Why blog posts are Matt’s favorite type of content to repurpose

Important Links & Mentions

Matt on LinkedIn https://www.linkedin.com/in/mjcrawford1/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Reverse-Engineering Content Repurposing with Shannon Howard

Tue, 07 Jan 2025 02:00:00 +0100

Audiences have an appetite for authenticity more so than ever before. Adhering to content writing best practices is all well and good, but it can get formulaic. People want real stories and voices; they can smell insincerity a mile off. In this episode, host Amy Woods talks with Shannon Howard, Director of Customer and Content Marketing, Intellum. They explore the pros and cons of AI-generated writing, how Intellum uses strategic reviews to better understand their customers, and why research reports and webinars generate the most shareable content.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

Shannon’s most memorable campaign, and how it went beyond Intellum and towards the industry at large
How to reverse-engineer content repurposing
The value of real stories and brands in an increasingly AI-dominated landscape
The innovative tools used by Intellum, such as a custom-built Airtable
Creating content that resonates with audiences, regardless of trends

Important Links & Mentions

Shannon on LinkedIn https://www.linkedin.com/in/shannonlagassehoward
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Why Each Company Has a Singular Story, and How to Tell It with Martin Malloy

Tue, 17 Dec 2024 02:00:00 +0100

Every company has a singular story to tell. It’s up to content marketers to find ways of retelling that story over and over again, to spotlight interesting takes and new angles. In this episode, Amy Woods talks with Martin Malloy, Senior Director of Content at Wealth.com. They explore how to craft compelling narratives that reinforce a company's core message while keeping content fresh and engaging.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

The dangers of using AI as a crutch
Why the ideal content format depends on the campaign
Martin’s favorite repurposing tactics
How Wealth.com are doing big things with a small team
How to ensure content stays both timely and timeless

Important Links & Mentions

Martin on LinkedIn https://www.linkedin.com/in/martin-malloy-10162b7/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Learnings Taken from Print to B2B Content Marketing with Luba Czyrsky

Tue, 10 Dec 2024 02:00:00 +0100

From print journalism to digital content strategy, our guest Luba Czyrsky's journey is anything but conventional. She calls herself an 'accidental marketer,' a title earned when a pivotal move in 2004 led her into content marketing long before it became a buzzword.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

Luba’s transition from print to digital and content strategy
Why freelancers are key to maintaining flexibility
Why your content team should speak to your metrics people
Views on AI and balancing technology with the irreplaceable human touch
How to use AI for content creation when working in asset management

Important Links & Mentions

Luba on LinkedIn https://www.linkedin.com/in/lubaczyrsky/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

The Importance of a B2B Content Brief with Neville Vyas

Tue, 03 Dec 2024 02:00:00 +0100

A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks with Neville Vyas, Head of Marketing for Europe & APAC at Impax Asset Management. They explore how a well-defined brief can streamline collaboration, enhance campaign effectiveness, and ultimately drive better results.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

In this episode:

Neville shares insights into his role and global team structure
The importance of clarity in communication and strategy
Neville’s most memorable campaign and why it’s changed the way they work since
Why asset management companies are cautious about embracing AI
Neville’s three thoughts on the future of B2B marketing

Important Links & Mentions

Neville on LinkedIn https://www.linkedin.com/in/nevillevyas/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

From Data to Demand – Innovative Content Campaigns That Drive Results with Katie Morley

Tue, 26 Nov 2024 02:00:00 +0100

In B2B marketing, the ability to create impactful content often hinges on the strength of your team and the strategies you implement. This first episode of Season 3 of B2B Content Strategist with Global Content Director Katie Morley, dives into the details of building effective content teams and the importance of a well-structured content strategy.

Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

In this episode:

Katie’s ideal team composition
Practical advice on when to keep tasks internal and when to leverage external resources
The importance of delivering high-quality, well-briefed assets to ensure consistency and effectiveness when outsourcing
Katie’s favorite AI tools that she’s using at the moment and why she never uses them for writing
Her most memorable campaigns and why they have had such a lasting impact

Important Links & Mentions

Katie on LinkedIn https://www.linkedin.com/in/katieannemorley/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

Transitioning from B2B Enterprise to Ecommerce with Scott Logan

Tue, 11 Jul 2023 02:00:00 +0100

When you have a B2B enterprise sales cycle, where you're selling to a mid to enterprise level company, not only does the source of your content need to be more strategic, it also needs to be more thought leadership focused, because the sales cycles are so long.

So how do you switch up your entire content strategy when moving from selling B2B enterprise level to B2B ecommerce?

Scott Logan, Chief Marketing Officer at Kronologic has led his team on this journey and shares his knowledge on what it takes to successfully transition on this episode of B2B Content Strategist. He also talks about the type of content that makes the fastest impact, the inspiration behind his Making Fun of Marketing podcast and how AI is fitting into his busy workflow in the most helpful ways. He also provides tips for utilizing in-house resources when budgets are tight and lots more, so let’s dive in….

Find out about:

Differences between content for enterprise and ecommerce
Where to apply B2C tactics in B2B
How to utilize in-house talent when budgets are tight

Important Links & Mentions

Scott on LinkedIn https://www.linkedin.com/in/scottjlogan/
Making Fun of Marketing Podcast https://podcasts.apple.com/us/podcast/making-fun-of-marketing/id1673785229
Kronologic https://www.kronologic.com/
Content 10x: https://www.content10x.com/

Avoiding an AI-generated ‘Gray Goo’ of Content with Ronnie Higgins

Tue, 04 Jul 2023 02:00:00 +0100

How do you adjust your approach when moving from a vertical marketing approach to horizontal? This is what Ronnie Higgins experienced when starting his current role as Director of Content at OpenPhone.

Ronnie joins the show to talk about marketing strategy, their AI policy and his determination to avoid what he refers to as a ‘gray goo of content’ that has been just further exasperated since the arrival of AI.

Ronnie also shares some brilliant thoughts on SEO strategy, what makes high-value content, the importance of conceptual, strategic and tactical layers in B2B SaaS content, and lots more.

Our host, Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

The best content to outsource
Why we are experiencing a ‘gray goo’ of content
The importance of creating content holistically

Important Links & Mentions

Ronnie on LinkedIn https://www.linkedin.com/in/ronniehiggins/
OpenPhone https://www.openphone.com/
AudiencePlus https://saas.audienceplus.com/
Content 10x: https://www.content10x.com/

Building A Challenger Brand With Charles Hague & Katherine Threadgold

Tue, 27 Jun 2023 02:00:00 +0100

How do you use content to encourage a love of learning and help people overcome challenges in learning? In this episode of B2B Content Strategist host Amy Woods talks to Charles Hague, Head of Product Marketing, and Katherine Threadgold, Head of Brand at Glean, which is a personal study tool.

They both join the conversation with their different perspectives on being a challenger activist brand, developing brand awareness, how Glean reach their student-aged target market and the platforms that they have found most successful for that.

Katherine and Charles both share thoughts on AI and how they are using it to drive consistency and increase capacity, and the impact customer stories can have - not only externally as testimonials, but internally within the organization too.

Find out about:

Creating community enriched content
Where AI can be most effective for content marketing
The best use cases for social proof

Important Links & Mentions

Katherine on LinkedIn https://www.linkedin.com/in/katherinehamilton1/
Charles on LinkedIn https://www.linkedin.com/in/charles-hague-b4728b147/
Glean https://glean.co/
Content 10x: https://www.content10x.com/

Finding the Fun in Customer Marketing with Leslie Barrett

Tue, 06 Jun 2023 02:00:00 +0100

Iteration is so important in content and customer marketing. It’s easy to quickly move onto the next case study, the next campaign or the next project, but the key to success lies in customer journey mapping. In this episode of B2B Content Strategist, we chat with our first customer marketing leader of the series, Leslie Barrett, who is the Senior Director of Customer Marketing at gifting company Sendoso.

Leslie joins host Amy Woods to chat about her vision for customer marketing at Sendoso, as well as her personal passion project aimed at helping customer marketers get started. She also shares the importance of customer journey mapping, why she is loving ChatGPT and putting the fun back into marketing.

Find out about:

The three roles of customer marketers
The customer journey mapping process
The importance of case studies

Important Links & Mentions:

Leslie on TikTok https://www.tiktok.com/@cmasoulmate
CMA Soulmate on Substack https://cmasoulmate.substack.com/
Leslie on LinkedIn https://www.linkedin.com/in/leslieBarrett0821/
Content 10x: https://www.content10x.com/

A Three-Pillar Approach to Content Marketing with Ciarán Regan

Tue, 30 May 2023 02:00:00 +0100

Giving away high value content for free on platforms you don’t own, such as LinkedIn and Medium, is an important part of an educational content strategy, but, as Ciarán Regan, Global VP of Marketing at LearnWorlds explains on this episode of B2B Content Strategist, the key to success is ensuring that free content is very specific. It needs to speak directly to your customers’ pain points, have a unique angle and a strong POV.

Ciarán is as passionate about continuous learning as he is about marketing, making his current role ideal! In this conversation with host Amy Woods he shares their three-pillar approach to content marketing, how they create content for both owned and non-owned channels and the one key piece of advice he would give to any new marketing professional.

Ciarán has a wealth of experience in content marketing and in this episode, he provides some excellent advice, insights and useful takeaways.

Find out about:

Ciarán’s thoughts on AI and what it can offer
Why ‘hub and spoke style’ content works so well (and what we mean by that!)
What it means to be channel agnostic and why it works

Important Links & Mentions

Ciarán on LinkedIn https://www.linkedin.com/in/ciaranregan/
Lunio https://lunio.ai/
Content 10x: https://www.content10x.com/

Creating and Leading a New Category with Thomas McGrath

Tue, 23 May 2023 02:00:00 +0100

How do you successfully create a category AND remain the leader of said category?

We invited Thomas McGrath, Director of Content, Digital Marketing & PR at Nexthink, onto B2B Content Strategist, where he shares how Nexthink created a brand-new category – Digital Employee Experience (DEX).

Thomas delves into the good, the bad and the ugly of category creation, his thoughts on how AI will impact the future of B2B content and behind the scenes of Nexthink’s content creation processes.

Find out about:

Nexthink’s content processes and how they prioritize
Why podcasts are the way forward for B2B teams
How Nexthink got their certification course in front of the right people

Important Links & Mentions

Nexthink: https://www.nexthink.com/
Thomas on LinkedIn: https://www.linkedin.com/in/mcgraththomas/
Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
Content 10x: https://www.content10x.com/

Building High-Performing Marketing Teams with Inbar Yagur

Tue, 16 May 2023 02:00:00 +0100

For so many, the job interview process is an awful one. Whether you’re the one asking the questions or answering them, it can be nerve-wracking all round, which is why this B2B Content Strategist guest is so passionate about being absolutely upfront and honest.

Interviewers should drop the poker face (it doesn’t do anyone any good), and give feedback on the spot, says Lusha’s Director of Content & Product Marketing, Inbar Yagur.

Inbar joins host Amy to talk about her journey to Lusha and the team that she has built there in three months, how they are testing and experimenting with AI, why it’s so hard to lock in on a definite key focus right now and why she values transparency so highly. Plus lots more.

Find out about:

Inbar’s motto ‘radical transparency in everything’
Her big fear when it comes to AI
Building a content marketing engine from scratch

Important Links & Mentions

Inbar on LinkedIn https://www.linkedin.com/in/inbaryagur/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

The Role of Fun in B2B Content Marketing with Bethany Fagan

Tue, 09 May 2023 02:00:00 +0100

What do you get when you mix fun, pop culture topics with instructional, educational content about your product?

According to this B2B Content Strategist guest Bethany Fagan, Head of Content Marketing at PandaDoc, you get content that draws your audience back time and time again, entertaining and educating them, all while keeping your product top of mind for when they’re ready to make a purchasing decision. Sounds great, right?

In this episode, find out more about the systems and processes behind this successful strategy, how diverse personalities in a team helps push content forward, doing more with less, taking risks and lots more.

Find out about:

The best tools for a small team
Creating successful ‘edutainment’ content
Clever repurposing in the face of budget cuts

Important Links & Mentions

PandaDoc https://www.pandadoc.com/
Bethany on LinkedIn https://www.linkedin.com/in/bethanyfagan/
Amy on LinkedIn https://www.linkedin.com/in/amywoods
Content 10x: https://www.content10x.com/

The Art of Seamless Collaboration with Ashley Faus

Tue, 02 May 2023 02:00:00 +0100

To use an industry buzzword, Atlassian is a ‘highly-matrixed’ organization. This week’s B2B Content Strategist guest is their Director of Integrated Product Marketing, Ashley Faus.

In this video she speaks to host Amy Woods about her role – a mix of content, social, product marketing and developing early career. She also shares her experience around the systems and processes required to run her team smoothly, how they are incorporating and experimenting with AI and what she would do if she was presented with unlimited budget and no brief!

Watch to find out:

How Atlassian manages marketing across multiple products
Exciting (and humorous) AI experimentation in content marketing
How to avoid a content marketing faux pas

Listen to the full conversation on B2B Content Strategist, where leading content marketers share their strategies for executing winning B2B content campaigns: https://www.content10x.com/b2b-content-strategist

👉 Optimize your content strategy with our end-to-end content repurposing service. Find the service to suit your organization at: https://www.content10x.com/services

🔴 Subscribe for more content on YouTube: https://www.youtube.com/channel/UCkE5D5LLJjz0mBRwNfU9FHQ?sub_confirmation=1

😀 Let’s connect:

Instagram: @content10x

Facebook: /content10x

LinkedIn: /in/amywoods2/

Twitter: @content10x

📕 Grab a copy of my book: https://www.content10x.com/book

✉️ Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter

#ContentMarketingStrategy #B2BContentMarketing #B2BContentStrategist

How B2B Content Teams and AI Can Peacefully Coexist with Chris Hutchins

Tue, 25 Apr 2023 02:00:00 +0100

AI – is it a content marketers friend or foe?

Chris Hutchins, Director of Content Strategy at 6Sense, believes AI can be our friend if we reframe our mindsets and use it, among other things, to optimize our strategies.

Chris joins host Amy Woods on this episode of B2B Content Strategist to discuss his thoughts on the huge impact of AI on content marketing, give us a glimpse behind the curtain at 6Sense’s content processes and provide tips for content writers.

Plus, Chris shares the importance of building trust and why he believes you can’t achieve content strategy perfection.

Host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

How Chris optimizes and streamlines content processes at 6Sense
Why AI is not the enemy and how content marketers can use it
When to keep things in-house and when to outsource

Important Links & Mentions

6Sense: https://6sense.com/
Chris on LinkedIn: https://www.linkedin.com/in/jchutchinswriter/
Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
Content 10x: https://www.content10x.com/

How To Harness The Power Of Data In Your Content Marketing With Tom Rennell

Tue, 18 Apr 2023 02:00:00 +0100

For a lot of B2B tech marketers, the overarching content strategy for the foreseeable is rooted in efficiency. How can we do more with what we have? In the face of a looming recession, this has become more relevant than ever and the importance of knowing where your customers are and the different ways they consume content is imperative.

Joining host Amy Woods to talk about this element of his content marketing strategy, is Tom Rennell, Senior Content and Comms Manager at Adverity. They talk about his ‘putting chaos in boxes’ approach (it makes perfect sense, we promise!), the exciting opportunities presented by AI, truly understanding how content contributes to the company’s bottom line and the joy to be found in really good folder systems and naming conventions!

Find out about:

The different ways to measure brand awareness
Why AI means we need to be producing better content
The power of research reports

Important Links & Mentions:

Adverity: https://www.adverity.com/
Adverity on Medium.com: https://medium.com/adverity
Adverity on LinkedIn: https://www.linkedin.com/company/myadverity/
Tom on LinkedIn: https://www.linkedin.com/in/tomrennell/
Content 10x: https://www.content10x.com/

How to build the right team for smart, effective content marketing with Katie Ryan O’Connor

Tue, 11 Apr 2023 02:00:00 +0100

Are you the number one advocate in your company for awareness marketing? Because content marketing isn’t always about leads, right? It’s also about people engaging with your content, clicking on your links and refilling the top of that funnel.

In this episode, guest Katie Ryan O’Connor, VP Content at Okta, and host Amy Woods discuss awareness marketing and how important it is to be vocal about the power of engagement. They also talk about taking bigger content bets, without burning people out, the tools Katie and her team use to scale content and why Okta's annual conference is the perfect setting for a great reality TV show!

Our host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

How, with the right team, you can achieve (pretty much!) anything
Ways Okta’s using AI to take their content forward
Why content and paid teams are the perfect collab

Important Links & Mentions

Katie on LinkedIn https://www.linkedin.com/in/katieryanoconnor/
Okta https://www.okta.com/
Content 10x: https://www.content10x.com/

Why It’s Time for B2B Marketers to Rethink the Status Quo with Jason Bradwell

Tue, 04 Apr 2023 02:00:00 +0100

B2B organizations can be separated into two camps. Those born in the digital age and the others... These two camps approach marketing in different ways and, says Jason Bradwell, Founder of B2B Better – for the second group, there’s a need to evolve or they will become extinct.

Jason joins host Amy Woods on this episode of the B2B Content Strategist podcast to talk about helping companies rethink the status quo when it comes to their marketing strategies. They also discuss the best ways to make your content stand out from the crowd, how to streamline and optimize content, the results of integrating AI into daily processes, and lots more.

Find out about:

Why it’s important to rethink marketing in a digital age
Systems and processes to support consistent content output
How to stand out in a sea of sameness

Important Links & Mentions

Jason on LinkedIn https://www.linkedin.com/in/jasonbradwell/
B2B Better Podcast https://www.linkedin.com/company/b2b-better-podcast/
Karaoke on LinkedIn https://www.linkedin.com/company/hellokaraoke/about/
Content 10x: https://www.content10x.com/

How to Shift Your Marketing Strategy to Fit What Today's Buyers Want with Chris Walker

Tue, 28 Mar 2023 02:00:00 +0100

The way people buy in B2B has changed massively over the past few years. But are marketing strategies keeping up?

Not according to Chris Walker, CEO of Refine Labs, who believes that the traditional organizational structure, division of responsibilities, and process for budgeting/planning is failing B2B companies.

He chats with host Amy Woods about the ways that the buyer journey has changed and how he and his team are challenging the current reality of B2B marketing and sales. He also talks about the marketing strategy at Refine Labs and the rapid growth of his own personal brand and lots more.

In this episode find out:

Why and how the B2B buyer journey has dramatically changed
How Refine Labs repurpose live events and podcasts
Chris’s secret to LinkedIn success

Important Links & Mentions

Refine Labs https://www.refinelabs.com/
Chris on LinkedIn https://www.linkedin.com/in/chriswalker171/
Chris on TikTok: https://www.tiktok.com/@chriswalker171
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
Content 10x: https://www.content10x.com/

The Role of Content Repurposing in Small Marketing Teams with Jess Cook

Tue, 21 Mar 2023 02:00:00 +0100

What is the best way to make your small marketing team look big and credible… like you’re out there doing all the things? Repurposing, of course!

When people think your team is bigger than it is, it’s a huge compliment and means your repurposing is working.

In this first episode of the second season of B2B Content Strategist, host Amy Woods speaks to LASSO’s Head of Content Jess Cook about her new role, her strategy to cement LASSO as main thought leader in the events industry and how repurposing is an integral part of that. They also cover the recurring processes she is streamlining and optimizing within her team right now.

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

Jess’ strategy to grow a niche SAAS brand into an industry leader
How to streamline processes to reach the right audience
Incorporating AI while still injecting humanity into your content

Important Links & Mentions

LASSO.io https://www.lasso.io/
That’s Marketing Baby https://www.thatsmarketingbaby.com/
Jess on LinkedIn https://www.linkedin.com/in/jesscook-contentmarketing/
Content 10x : https ://www.content10x.com/

Why Customer Connection is Crucial for SaaS Growth with Brendan Hufford

Tue, 14 Jun 2022 02:00:00 +0100

There are a multitude of ways to scale a SaaS brand. But could building strong customer connections be the key to long-term retention and more impactful growth?

Brendan Hufford is the founder of Growth Sprints and SEO for the Rest of Us as well as former Growth Content Marketer at ActiveCampaign, a software platform combining email marketing, CRM categories, and more.

Host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

In this episode, Brendan details how to create content that constructs strong relationships with customers, why he takes a partnership approach to outsourcing, and more invaluable insights from his growth marketing career.

Find out:

• Why focusing on certain KPIs could be a mistake

• How to keep your customers close – and retention rates high

• The top tool that Brendan recommends to all content marketers

Important Links & Mentions

• Brendan’s website: https://brendanhufford.com/

• Brendan’s LinkedIn: https://www.linkedin.com/in/brendanhufford/

• ActiveCampaign: https://www.activecampaign.com/

• Growth Sprints: https://growthsprints.co/

• SEO For the Rest of Us: https://seofortherestofus.org/

• Gong: https://www.gong.io/

• SparkToro: https://sparktoro.com/

• Content 10x: https://www.content10x.com/

Finding B2B Content Marketing Success in 2022 with Anna Hrach

Tue, 07 Jun 2022 02:00:00 +0100

B2B content marketing has aggressively evolved in the past two years, but how can B2B marketers continue to develop their strategies? Anna Hrach shares her insights in this episode.

Anna is a Senior Strategist at content marketing consulting and social media strategy agency, Convince & Convert. Specializing in digital marketing, Anna helps brands develop and refine marketing strategies that get results.

Anna and Amy discuss what’s working in B2B digital marketing right now, what content formats B2B brands should invest in, and the mistakes marketers need to avoid.

Find out:

Where B2B marketers go wrong with content
The one common trait successful content marketing teams share
Why video podcasting is increasingly valuable for content marketers

Important Links & Mentions

Anna’s LinkedIn: https://www.linkedin.com/in/annahrach/
Convince & Convert: https://www.convinceandconvert.com/
Think with Google: The Messy Middle: https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
SparkToro: https://sparktoro.com/
Meltwater: https://www.meltwater.com/en
Content 10x: https://www.content10x.com/

Gong’s Goal to be the Most Engaging B2B Brand with Devin Reed

Tue, 31 May 2022 02:00:00 +0100

Any brand can say they’re “the best” at something. But revenue intelligence platform, Gong, aims to be recognized for a different KPI.

In this episode, Gong’s Head of Content Strategy, Devin Reed, joins Amy Woods to discuss the content strategy that’s helping Gong stand out from the SaaS crowd.

Devin shares how his sales experience has impacted his marketing approach, his content wins and mishaps, and his advice for content marketers with limited time on their hands.

Find out:

The role of outsourcing in helping Gong scale
The blog post idea that turned Devin’s sales-content perspective upside down
What happened when Devin’s content prank worked TOO well

Important Links & Mentions

Gong: https://www.gong.io/
Devin’s LinkedIn: https://www.linkedin.com/in/devinreed
Devin’s newsletter, The Content Strategy Reeder: https://newsletter.thereeder.co/
PathFactory: https://www.pathfactory.com/
Content 10x: https://www.content10x.com/

How Supermetrics Capture and Create Demand with Edward Ford

Tue, 24 May 2022 02:00:00 +0100

Capturing demand is one thing, but how do you generate it? For Supermetrics, it’s all about iterating initiatives that are already proven to be working.

Edward Ford is the Demand Gen Director at Supermetrics. Supermetrics is known for its leading ETL (Extract-Transform-Load) tool that collects data from marketing sources and brings it to your chosen reporting, analytics, or storage platform.

In this discussion, Edward reveals how marketing at Supermetrics has evolved since its inception and how it’s helped grow the team by more than 700% in just 3 years. But, take Edward’s experience with a pinch of salt, as he shares a word of warning for marketers looking to copy other’s playbooks.

Find out about:

Why a “capture demand” approach suits a limited marketing team
The SaaS tools supporting Supermetrics’ processes
Edward’s advice for marketers looking for a silver-bullet playbook

Important Links & Mentions

Edward’s LinkedIn: https://www.linkedin.com/in/fordedward
Supermetrics: https://supermetrics.com/
Content 10x: https://www.content10x.com/

How d&b audiotechnik Engineer Content to Reach Big Audiences with Sara Sowah

Tue, 17 May 2022 02:00:00 +0100

Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another.

In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion, Sara shares the keys to creating content that attracts a versatile audience, why pillar content underpins d&b’s approach, and how she’s making her next content dream come true.

Amy Woods is the CEO and founder of Content 10x, the first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

Find out:

How d&b create content for a diverse range of ICPs
How to make bigger marketing initiatives worth the initial time and resource investment
Sara’s go-to project management tool for marketers

Important Links & Mentions

d&b audiotechnik: https://www.dbaudio.com/global/en/
Sara’s LinkedIn: https://www.linkedin.com/in/sarasowah/
Asana: https://asana.com/
Content 10x: https://www.content10x.com/

How BCB Group Leverage the Power of SEO with Sam Shrager

Tue, 10 May 2022 02:00:00 +0100

Let’s talk crypto and content marketing. Crypto is an incredibly fast-moving industry. Content marketing is a long-game strategy. So, does content marketing work for one of the leading organizations in the crypto and digital asset economy? Sam Shrager joined B2B Content Strategist to discuss.

Sam is Head of Marketing and Communications for BCB Group, Europe's leading provider of business accounts for the crypto industry. She heads up the PR and marketing at BCB and leads on strategy and execution across all communications.

Amy Woods is the CEO and founder of Content 10x, the longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

In this conversation, Sam and Amy discuss what types of digital content marketing have propelled BCB through exponential growth in the past two years, why validating content marketing tactics is sometimes necessary, and how outsourcing helps Sam’s team be more agile.

Find out:

The key to executing BCB’s fully aligned content strategy
How BCB implemented its SEO strategy quickly and effectively
Mind-blowing crypto content opportunities – from high-profile to ultra-creative

Important links & mentions

BCB Group: https://www.bcbgroup.com/
Sam’s LinkedIn: https://www.linkedin.com/in/samshrager/
Content 10x: https://www.content10x.com/

What B2B Marketers Can Learn from Vidyard’s Thought Leadership Strategy with Tyler Lessard

Tue, 03 May 2022 02:00:00 +0100

B2B marketers: how much are you leveraging video content in your current marketing strategy?

According to this episode’s special guest, video content – specifically short-form video – is highly underutilized by B2B marketers. In this engaging conversation, Tyler Lessard explains why video is the key to creating thought leadership content that really connects with an audience and how to tap into short-form video’s power.

Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the pioneering and leading global provider of video technology for marketers, sales teams, communications and corporate learning. He is incomparably passionate about video content’s potential for B2B businesses and shares his 8+ years of experience in the industry with helpful words of advice (and warning).

Find out:

How to create more effective thought leadership content
Why Vidyard launched a separate media network
The hard lesson Tyler learned about promotion strategies

Important Links & Mentions:

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerlessard
Vidyard: https://www.vidyard.com/
Sales Feed Media: https://www.salesfeedmedia.com/
Sales Feed Media’s TikTok: https://www.tiktok.com/@salesfeed
Content 10x: https://www.content10x.com/

How ContentCal Break Through the Organic Content Ceiling with Andy Lambert

Tue, 26 Apr 2022 02:00:00 +0100

Posting organic content on social media is highly effective for sharing your brand messages and staying front of mind with your audience. But how can your content break through the organic ceiling to generate more business results?

In this first episode of B2B Content Strategist, Amy Woods, speaks to ContentCal’s Director of Growth, Andy Lambert, about the content marketing campaigns that skyrocketed ContentCal to success – and led to its acquisition by tech giant, Adobe.

Amy Woods is the CEO and founder of Content 10x, the longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

Find out:

The ethos behind ContentCal’s four different types of content
Why ContentCal is powering up organic social with paid advertising
How a content syndication strategy delivered outstanding results

Important Links & Mentions

ContentCal: https://www.contentcal.com/
Andy’s LinkedIn: https://www.linkedin.com/in/andycontentcal/
Content 10x: https://www.content10x.com/

Introducing B2B Content Strategist

Mon, 11 Apr 2022 03:00:00 +0100

Discover the strategies that leading B2B content marketers use to execute winning content campaigns with B2B Content Strategist.

Join Amy Woods as she interviews marketing leaders in tech and professional services organizations about their streamlined content processes, top marketing tools, best-performing campaigns, outsourcing vs. in-house, and so much more.

In this trailer, hear a sneak peek from season 1 guests, including Andy Lambert (ContentCal), Sam Shrager (BCB Group), and Tyler Lessard (Vidyard).

Amy is a podcaster, best-selling author, and the CEO and founder of niche content marketing agency, Content 10x. Content 10x is the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

Look out for the first episode of B2B Content Strategist coming soon. Follow the podcast on your podcast listening app to get the episodes as soon as they’re live, and stay up to date by following us on social media.

Important Links & Mentions

Content 10x: https://www.content10x.com/
Amy Woods’ LinkedIn: https://www.linkedin.com/in/amywoods2
Twitter: https://twitter.com/content10x
Instagram: https://www.instagram.com/content10x/

B2B Content Strategist

Building a Content Team That Fuels Both Brand and Demand with Amy Higgins

Building AI-First B2B Marketing Teams Without Losing the Human Touch with Kostas Zachoudanis

How to Assemble a B2B Marketing Team from Scratch with Jason Widup

Scaling Account-Based Marketing Without Losing the Personal Touch with Jess Larkin

How Purpose Drives Better Content (and Better Conversations) with Michelle Asher

Strategy and Substance in B2B Content with Catherine Censor

How to Use AI to Level-Up Your B2B Marketing with Myles Carter

Finding the Story in B2B Content Marketing with Camille Trent

Why B2B Content Needs to Be More Experiential and Relational with Megan Eales Monroe

Building a Demand Generation Strategy for High-Quality Leads with Hannah Forson

How to Build Strong Customer Connections Through Content with Matt Cluney

Balancing Strategy and Storytelling in B2B Content Marketing with Paul Way

Driving B2B Growth as a Full-Funnel Marketer with Ciarán Regan

A New Playbook for an Old-School Industry with Mike D’Errico

Repurposing Blog Content 101 with Matt Crawford

Reverse-Engineering Content Repurposing with Shannon Howard

Why Each Company Has a Singular Story, and How to Tell It with Martin Malloy

Learnings Taken from Print to B2B Content Marketing with Luba Czyrsky

The Importance of a B2B Content Brief with Neville Vyas

From Data to Demand – Innovative Content Campaigns That Drive Results with Katie Morley

Top B2B Content Marketing Insights: Season Two Round-Up with Anna Hrach

Transitioning from B2B Enterprise to Ecommerce with Scott Logan

Avoiding an AI-generated ‘Gray Goo’ of Content with Ronnie Higgins

Building A Challenger Brand With Charles Hague & Katherine Threadgold

Finding the Fun in Customer Marketing with Leslie Barrett

A Three-Pillar Approach to Content Marketing with Ciarán Regan

Creating and Leading a New Category with Thomas McGrath

Building High-Performing Marketing Teams with Inbar Yagur

The Role of Fun in B2B Content Marketing with Bethany Fagan

The Art of Seamless Collaboration with Ashley Faus

How B2B Content Teams and AI Can Peacefully Coexist with Chris Hutchins

How To Harness The Power Of Data In Your Content Marketing With Tom Rennell

How to build the right team for smart, effective content marketing with Katie Ryan O’Connor

Why It’s Time for B2B Marketers to Rethink the Status Quo with Jason Bradwell

How to Shift Your Marketing Strategy to Fit What Today's Buyers Want with Chris Walker

The Role of Content Repurposing in Small Marketing Teams with Jess Cook

Top Content Marketing Takeaways: Season One Round-Up

Why Customer Connection is Crucial for SaaS Growth with Brendan Hufford

Finding B2B Content Marketing Success in 2022 with Anna Hrach

Gong’s Goal to be the Most Engaging B2B Brand with Devin Reed

How Supermetrics Capture and Create Demand with Edward Ford

How d&b audiotechnik Engineer Content to Reach Big Audiences with Sara Sowah

How BCB Group Leverage the Power of SEO with Sam Shrager

What B2B Marketers Can Learn from Vidyard’s Thought Leadership Strategy with Tyler Lessard

How ContentCal Break Through the Organic Content Ceiling with Andy Lambert

Introducing B2B Content Strategist