High Conversion Health Marketer

169. How To Use Virtual Summits To Explode Your List

Linda Melone — Tue, 29 Apr 2025 05:00:00 -0700

In this final episode (for now!) of the High Conversion Health Marketer Podcast, I’m diving into the undervalued goldmine of virtual summits with lead generation strategist Jennie Wright. Jennie has hosted hundreds of profitable summits, many for big name brands. Here she shares exactly how you can leverage them to build your list, boost your authority, and connect with your ideal audience. Plus, we bust some myths (e.g. big-name speakers aren’t the magic bullet you think they are) and look behind-the-scenes look at what makes a summit succeed. Whether you’ve hosted summits before or you’re just summit-curious, you’ll walk away ready to take action. Let’s dive in!

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Connect with Jennie here: https://www.linkedin.com/in/jenniewrightjlw/

Visit Jennie's website: https://jenniewright.com/

Listen to her podcast, Acquire: https://acquire.captivate.fm/listen

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If you've been a regular listener, THANK YOU! from the bottom of my heart. Please follow me on LinkedIn if you'd like to stay connected.

And feel free to follow me on all my socials at www.linktr.ee/lindamelone

You can also sign up for my weekly newsletter for exclusive conversion copywriting tips at www.thecopyworx.com/newsletter

168. Why I'm Putting My Podcast on Sabbatical

Linda Melone — Tue, 22 Apr 2025 05:00:00 -0700

I wasn't going to record this episode. But I thought of how often I wondered what happened when I didn't hear from a podcaster for a while and decided it was important.

I tell why I've made the decision to put the High-Conversion Health Marketer podcast on hold and where my focus now lies. It's not good-bye! Simply reorganizing and prioritizing a bit.

If you've been a regular listener, THANK YOU! from the bottom of my heart. Please follow me on LinkedIn if you'd like to stay connected.

And feel free to follow me on all my socials at www.linktr.ee/lindamelone

You can also sign up for my weekly newsletter for exclusive conversion copywriting tips at www.thecopyworx.com/newsletter

167. How to Write Irresistible Emails & Newsletters

Linda Melone — Tue, 15 Apr 2025 05:00:00 -0700

If your retention strategy starts and ends with a promo email the moment your numbers dip, it’s time for a smarter approach. In this episode of The High Conversion Health Marketer, I’m breaking down the overlooked differences between a marketing email and a newsletter - and how each plays a specific role in keeping gym members engaged.

You’ll walk away with:

Real-life examples of each format (for the same topic!)
Curiosity-driven subject lines that actually get opened
Proven tactics to build emotional connection through email
Behavioral psychology insights that reduce member churn

Consider this your strategic playbook for copy that connects and converts.

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

166. Upgrade Your Copy with This Curiosity Tactic

Linda Melone — Tue, 08 Apr 2025 05:00:00 -0700

If your bullet points aren't finding your target audience, this one change will ensure they never miss again.

You’ll learn how to turn yawn-worthy, plain-Jane bullet points into fascinations.

In this episode, you’ll discover:

✔️ Why most bullet points fall flat (and what to do instead)

✔️ A simple 3-step formula to turn facts into curiosity-packed fascinations

✔️ Real-life examples

✔️ How to use this strategy for emails, sales pages, IG captions—everywhere

Whether you’re writing for a product, a program, or your own personal brand, this one tweak can transform your copy from skimmed and skipped to read and remembered.

🔔 Don’t forget to subscribe for more tips on copy that connects, captivates, and converts!

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

165. Transform Your Swipe Folder Into a Copy Generator with AI

Linda Melone — Tue, 01 Apr 2025 05:00:00 -0700

What if your swipe file could think, brainstorm and adapt to your exact niche? I’ll show you how to use AI to extract brilliance from your favorite ads -and turn them into made-for-you original copy.

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The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr

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Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

164. 5 Powerful, Fitness-Inspired Conversion Boosters

Linda Melone — Tue, 25 Mar 2025 05:00:00 -0700

Getting in shape and writing high-converting copy share many common traits. Wait, what?? In this episode, I break down 5 fitness-inspired marketing tips to help you flex your message, cut the fluff, and sell smarter.

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

163. How to Find Brilliant Content Ideas Everywhere

Linda Melone — Tue, 18 Mar 2025 05:00:00 -0700

In this episode of The High Conversion Health Marketer Podcast, I’ll show you how to sharpen your observational skills so you can turn everyday frustrations, odd encounters, and even gym annoyances (yes, including the guy who refuses to wipe down his equipment) into high-converting copy and engaging content.

You’ll learn:

✅ The secret behind observational copywriting (and why Seinfeld mastered it first)

✅ How to spot eureka idea moments in everyday conversations, social media rants, and real-life moments

✅ Why keeping an "Annoyance Journal" can lead to viral posts

✅ A simple three-step technique to train your brain to capture ideas effortlessly

If you’ve ever struggled to come up with fresh, engaging content, this episode will change the way you see the world.

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

162. 9 Copywriting Red Flags

Linda Melone — Tue, 11 Mar 2025 05:00:00 -0700

What if a hacker broke into your website, swapped out your copy with your competitor’s, and no one even noticed? Yikes. That’s the ultimate copywriting red flag, and it’s exactly what we’re tackling in today’s episode. Join me, Linda Melone, founder of The CopyWorx, as I break down nine sneaky copywriting mistakes that could be quietly killing your conversions. From marketing jargon overload to missing value propositions, I’ll show you how to ditch the dull, connect with your audience, and craft copy that actually sells.

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

161. Two Storytelling Frameworks that Hook Your Audience

Linda Melone — Tue, 04 Mar 2025 05:00:00 -0700

How do you turn personal struggles into powerful marketing stories? In this episode, former actor turned storytelling coach Will Greenblatt shares how he went from starring in movies as a child to helping brands craft compelling narratives. After facing personal tragedy and a life-altering back injury, Will discovered the healing power of the mind. And, more importantly, the secret to authentic storytelling.

Discover why generic marketing speak falls flat, how to use emotional details to connect with your audience, and why concise, impactful storytelling wins every time. Plus, you'll walk away with actionable takeaways to start crafting your own unforgettable brand stories today.

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Find Will here:

Linkedin:

https://www.linkedin.com/in/willgreenblatt/

Newsletter:

https://greenblast.beehiiv.com/

Community:

https://www.skool.com/speakingheroes/about

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Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

160. Binge-Worthy Case Studies Using the Netflix Effect

Linda Melone — Tue, 25 Feb 2025 05:00:00 -0700

Ever stayed up way too late watching a Netflix drama, promising yourself “just one more episode” until suddenly it’s 3 AM? That’s the power of great storytelling. Now imagine if your case studies had that kind of pull. Could your audience binge-read your success stories?

In this episode, I’m showing you exactly how to ditch dry, corporate case studies and turn them into can't-miss, edge-of-your-seat narratives. You'll learn:

✅ Why most case studies fail—and how to fix them

✅ The storytelling secrets that make Netflix shows addictive

✅ A step-by-step formula for crafting high-converting case studies

✅ Real-world examples from the health & fitness industry

Let's do this!

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

159. How To Attract High-Paying Clients

Linda Melone — Wed, 19 Feb 2025 05:00:00 -0700

Struggling to land high-paying clients and feel you're stuck accepting any project that comes along? It’s not just your skills that attracts premium clients, it’s your mindset. In this episode, I break down the real reason you’re stuck with low-paying gigs and the shifts that helped me attract $5K+ clients. We’ll cover pricing confidence, positioning yourself as a premium service provider, and handling objections like a pro. If you’re ready to charge what you’re worth, this one’s for you.

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

158. The Secret to Sticky Marketing: IKEA Effect

Linda Melone — Tue, 11 Feb 2025 05:00:00 -0700

What does an egg and furniture assembly have to do with sticky marketing? Turns out - a lot. In this episode of High Conversion Health Marketer, Linda Melone examines the cognitive bias known as the IKEA effect. You'll hear about its surprising role in boosting customer loyalty and sales. You'll also discover how a simple change, like Betty Crocker asking home bakers to add an egg, can take your marketing results to new levels. Linda shares three practical ways to apply this psychological bias through interactive content, product customization, and member-driven programs. Stick around for actionable takeaways designed to keep your audience invested, engaged, and coming back for more. Let's go!

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

157. The Copy Strategy that Boosts Customer Loyalty by 74%

Linda Melone — Tue, 04 Feb 2025 05:00:00 -0700

What if your copy could practically write itself - and send customer loyalty through the roof while it’s at it? Yup, it’s archetypes. In this episode, we’ll uncover how tapping into your brand’s core personality can transform your messaging into a connection magnet. You’ll learn how to:

✅ Identify your brand’s archetype for instant clarity on your voice and tone

✅ Write copy that triggers emotional responses your audience craves

✅ Blend archetypes for a unique brand personality that’s impossible to ignore

Whether you’re a hero, a rebel, or a caregiver, this episode will show you how to find your brand's personality and use it to your biggest advantage.

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

156. Are You Persuading or Manipulating? Ethical Copywriting Explained

Linda Melone — Tue, 28 Jan 2025 05:00:00 -0700

Are you persuading your audience with your copy -or pushing into cringe, manipulation territory? You may be unaware you're stepping over that line. In this episode, we dive into the slippery slope between persuasive and manipulative copywriting, using Dr. Robert Cialdini’s six principles of persuasion as our ethical compass. We uncover how to craft messaging that connects and converts without resorting to deceptive tactics. We’ll explore real-world examples of reciprocity, social proof, scarcity, and more. You'll understand where persuasion helps and manipulation hurts. If you want to build trust, boost conversions, and sleep soundly at night, this one’s for you.

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

155. Why 58% of Copywriters Fail... How To Beat the Odds

Linda Melone — Mon, 20 Jan 2025 05:00:00 -0700

Why do more than half of freelance writers make less than $10K a year? Is it bad clients, burnout, or just lack of expertise? In this episode, I break down the real reasons most copywriters fail and share ways to help you avoid the most common traps and build a thriving copywriting career. If you're tired of the hype and ready for real talk (and real results), this one's for you. Let’s get into it.

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Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

154. Break These 6 Copy Rules to Catapult Your Engagement

Linda Melone — Tue, 14 Jan 2025 05:00:00 -0700

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Are you a copywriting rebel? If so, it could work in your favor. Truth is, outdated copywriting rules could be holding your business back. In this episode of The High Conversion Health Marketer, you'll learn why the so-called “gospel” rules of copywriting are long overdue for a major makeover. From the myth that all copy must be short to surprising insights about jargon (yes, it can work!), Linda unpacks six rules you should reconsider—and maybe toss out altogether.

Whether you’re a health or fitness marketer, learn how to create copy that connects, captivates, and converts without getting stuck in outdated formulas. If you’ve ever felt torn between following the rules and following your gut, this episode is for you.

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

153. Value Props, Mission Statements & USPs: Unraveled and Strategized

Linda Melone — Tue, 07 Jan 2025 05:00:00 -0700

Do you know the difference between a value proposition, mission statement, and unique selling proposition? Sure, there's some overlap. But they differ in crucial ways. Using them interchangeably on your website could be subtly undermining your messaging. Here's how to tell the difference, strategies for the most effective ways to use each of them, and real-world examples to illustrate.

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Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

152. How to Make Your Copy 47% More Memorable

Linda Melone — Tue, 31 Dec 2024 05:00:00 -0700

Ever wonder why that funny gym commercial still pops into your head years later? Turns out, humor isn’t just about getting laughs—it’s a science-backed conversion tool. In this episode Linda Melone, former personal trainer turned copywriter, dives into the power of humor in health and fitness copywriting. You’ll learn why humor isn’t just a “nice-to-have” but a must-have... only if you want your copy to convert.

You'll understand how top brands like Liquid Death and Nerd Fitness nail it, and—most importantly—how to avoid the cringe factor. Plus, Linda shares her own story of how humor helped her land a dream gig with Bowflex. Let's get into it.

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

*****

151. 5 Levels of High-Converting Personalization

Linda Melone — Tue, 24 Dec 2024 05:00:00 -0700

Personalization isn’t optional anymore—it’s expected. How well does your copy deliver? In this episode, we break down the 5 levels of personalization that can make your B2B copy feel like it was written for one person, even when reaching thousands. You'll walk away with quick wins along with some advanced strategies. You’ll learn actionable tips to boost engagement, build connections, and drive conversions—all without sounding like a chatbot. Let's go!

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

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150. 10 AI-Powered Headline Hacks to Captivate, Click, and Convert Like a Pro

Linda Melone — Tue, 17 Dec 2024 05:00:00 -0700

Your subject lines and headlines are your first (and sometimes only) chance to grab attention—so you've got to make 'em irresistible without being click-baity. In this episode of The High Conversion Health Marketer Podcast, Linda Melone shares 10 creative, AI-driven strategies to craft irresistible headlines and subject lines. From using "Mad Libs"-style prompts to flipping clichés on their heads and even channeling Neo from The Matrix, these tips will have your copy standing out in a crowded inbox. You'll walk away with headlines that spark curiosity and trigger emotions. Check out these 10 hacks that amplify your creativity (not replace it!).

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Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

*****

149. Persuasion Simplified: Cracking the Conversion Code

Linda Melone — Tue, 10 Dec 2024 05:00:00 -0700

Do you know the persuasion tactic that increases conversions by 34%? Or one so powerful you probably fall for it even when you spot it. In this episode, certified conversion copywriter Linda Melone reveals seven powerful behavioral psychology tactics designed to enhance conversion rates. The episode begins with an overview of the role of emotional triggers in decision-making and transitions into practical strategies such as leveraging cognitive dissonance, appealing to fear and hope, and using social proof to create urgency.

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Want more copywriting conversion strategies and tips like this? Sign up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

Follow Linda on all her socials: https://linktr.ee/lindamelone

*****

148. Authenticity & The Rise of the Knowledgeable Influencer

Linda Melone — Tue, 03 Dec 2024 05:00:00 -0700

In this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We’ll also explore why YouTube stands out as a powerful long-term business tool for fitness brands. Jake redefines influence to help you increase the full potential of your digital presence.

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Connect with Jake:

https://www.linkedin.com/in/jakekitchiner/

https://channelcrawler.com/

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Check out Linda's weekly newsletter for exclusive conversion copywriting tips: https://thecopyworx.com/newsletter/

Follow Linda on all her socials: https://linktr.ee/lindamelone

*****

Time stamps:

Defining Influencers and Their Impact (00:01:19)

Influencers vs. Content Creators: Key Differences (00:02:16)

The Evolution of Influencers in the Fitness Industry (00:04:03)

The Importance of Expertise in Influencing (00:05:01)

Channel Crawler's Purpose and Origins (00:10:16)

Finding Fitness Influencers Through Channel Crawler (00:11:52)

Criteria for Sponsorship: What Brands Look For (00:14:14)

Engagement Over Follower Count: A Key Strategy (00:15:28)

Importance of Niche Expertise in Audience Engagement (00:17:58)

Linda's Experience with Fitness for Women Over 50 (00:18:16)

Comparing YouTube and Instagram for Brand Awareness (00:19:39)

Cost of Advertising on YouTube vs. Other Platforms (00:20:10)

Longevity of YouTube Content and Its Benefits (00:23:02)

YouTube as a Business Tool for Fitness Creators (00:27:03)

Building Relationships Through Consistent Content (00:32:51)

147. Content vs. Copy: Are You Making This Common Mistake?

Linda Melone — Tue, 26 Nov 2024 05:00:00 -0700

In this episode of the High Conversion Health Marketer Podcast, I decipher the key differences between content and copy—and why confusing the two can sabotage your marketing efforts. Learn how content builds trust over time, while copy drives immediate action. Plus tune in for real-life examples that show exactly how to use both for maximum impact. Whether you're writing blog posts, emails or ads, this episode will help you avoid the most common mistake health marketers make. Tune in to find out if your messaging is on point or missing the mark.

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Follow me on all my channels: www.linktr.ee/lindamelone

Subscribe to my weekly newsletter for more tips like this: https://thecopyworx.com/newsletter/

And please remember to subscribe if you enjoyed this episode!

146. Email Copy that Sells and Converts

Linda Melone — Tue, 19 Nov 2024 05:00:00 -0700

In this episode, sales copywriter and email marketing strategist Jenny Roth digs into the importance of nailing client voice by conducting solid market research. She also defines the importance of the “rule of one” to craft effective emails. Jenny also offers practical tips for creating engaging emails, maintaining consistency, and leveraging your email list to drive sales while building strong client connections.

*****

Connect with Jenny:

www.jennyrothcopywriting.com

The Email Marketing Podcast (jennyrothcopywriting.com/podcsat)

@jennyrothcopywriting on Instagram

*****

For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/

Follow me on all my socials: https://linktr.ee/lindamelone

*****

Time stamps:

Introduction of Jenny Roth and Her Expertise in Sales Copywriting (00:00:00)

Jenny's Journey into Copywriting from Magazine Writing (00:02:19)

Transition to Email and Sales Page Copywriting Focus (00:04:28)

Specialization in Supporting Female Founders (00:05:17)

The Importance of Sales Pages in Lead Conversion (00:07:39)

Effective Structure of Long-Form Sales Pages (00:09:40)

Strategies for Navigating Long Sales Pages (00:12:13)

Building Relationships Through Engaging Emails (00:13:38)

Building Personal Connections Through Email Marketing (00:16:06)

The Importance of Personal Connection in Business (00:17:27)

Significance of Long-Term Business Relationships (00:18:13)

Setting Up Effective Email Sequences (00:19:12)

Overcoming Writer's Block with Free Writing Techniques (00:20:47)

Engaging Readers with Behind-the-Scenes Emails (00:22:18)

Documenting and Sharing Learning Experiences (00:25:04)

Relating Personal Stories to Marketing Principles (00:26:37)

Maintaining Consistency in Email Strategy (00:27:29)

Determining Your Email Strategy Purpose (00:28:22)

Using Email as a Creative Outlet (00:30:03)

145. Fit to Fanbase: Gym Branding

Linda Melone — Tue, 12 Nov 2024 05:00:00 -0700

Whether you're a gym owner, marketer, or fitness entrepreneur, this episode is packed with strategies to help your brand stand out in a competitive industry. Kai Huang, studio director at Fit Kit Studio, shares insider tips on how gyms can attract and keep loyal members. You'll find out why community is the ultimate secret weapon, how to target underserved markets, and what your brand can do to stay ahead.

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Follow Kai on LinkedIn: https://www.linkedin.com/in/ykhstudio/

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For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/

Follow me on all my socials: https://linktr.ee/lindamelone

*****

Time stamps:

Introduction to Cai Huang's Fitness Journey and Branding Expertise (00:00:00)

Personal Challenges and Overcoming Complacency (00:03:05)

The Importance of Self-Reflection in Personal Growth (00:04:56)

Transition into the Fitness Industry and Branding (00:09:38)

Finding Passion in Fitness Branding and Helping Others (00:10:39)

Key to Standing Out in the Fitness Industry (00:12:37)

Dangers of Targeting Everyone in Gym Marketing (00:13:18)

Understanding Customer Personas for Effective Marketing (00:14:24)

Current Marketing Trends and Tactics in Fitness (00:16:41)

Challenges of Franchise Operations in Fitness (00:18:11)

The Importance of Brand Strategy in Fitness (00:19:28)

Creating Effective Messaging for Gyms (00:23:12)

Clarifying Branding vs. Value Proposition in Marketing (00:23:42)

Common Mistakes in Gym Marketing and Customer Experience (00:24:28)

The Role of Community Building in Fitness (00:25:47)

Changing Dynamics of Gym Community and Inclusivity (00:27:24)

Future of the Fitness Industry and Niche Markets (00:29:15)

The Role of Technology in Enhancing Fitness Experiences (00:29:50)

144. How to Reach, Engage & Convert Podcast Listeners

Linda Melone — Tue, 05 Nov 2024 05:00:00 -0700

In this episode, Jamie Kennedy, executive producer of Brave Moon Podcasts dives into the power of podcasting as a marketing strategy for B2B companies. Jamie uncovers the foundational principles to promote a podcast effectively, the best ways to use SEO-rich titles and the best platforms for distributing them. She also gets into the need for podcasts to address specific business challenges and the importance of keeping content useful rather than overly promotional. Whether you're new to podcasting or looking to improve your strategy, you'll walk away with practical takeaways you can implement right away.

*****

Connect with Jamie:

https://www.bravemoonpodcasts.com

https://www.linkedin.com/in/jamiebrookekennedy/

*****

For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/

Follow me on all my socials: https://linktr.ee/lindamelone

*****

Time stamps:

Introduction to Podcasting as a Solution (00:00:00)

B2B Marketing Insights (00:00:22)

Jamie’s Journey to Podcast Production and Marketing (00:02:24)

Understanding Health and Fitness Marketing (00:04:42)

Gym Intimidation and Marketing Challenges (00:05:02)

Value of Podcasting for B2B Companies (00:07:49)

Podcast Listenership Growth (00:09:47)

Podcasting vs. Other Media (00:11:03)

Promoting a B2B Podcast (00:16:19)

Social Media Promotion Strategies (00:21:11)

Building an Email List For Podcast Promotion (00:23:27)

Creating a Podcast Landing Page (00:23:27)

Fostering Community Engagement (00:24:29)

Measuring Podcast Success (00:27:44)

Video Podcasts on Spotify (00:30:29)

Common Mistakes in B2B Podcasts (00:32:18)

143. How to Create Lead Magnets that Convert

Linda Melone — Tue, 29 Oct 2024 05:00:00 -0700

In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back.

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Connect with Sarah here:

https://www.sarahnoelblock.com/

https://tinymarketing.buzzsprout.com/share

https://www.linkedin.com/in/sarahnoelblock/

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For weekly tips on conversion copywriting, sign up for Linda's exclusive, free, newsletter: https://thecopyworx.com/newsletter/

Follow Linda on all her social media: https://linktr.ee/lindamelone

*****

Time stamps:

Introduction to Lead Magnets (00:00:00)

B2B Marketing in the Health and Fitness Industry. (00:00:34)

Defining Lead Magnets (00:03:31)

Combining Lead Magnet Types (00:05:05)

Choosing the Right Lead Magnet (00:06:33)

Building Trust with Lead Magnets (00:07:45)

Niche Community Engagement (00:11:16)

Using Meetups for Lead Generation (00:12:12)

Email Newsletter Strategy (00:14:04)

Thank You Page Optimization (00:19:24)

Selling with Freebies (00:21:53)

Upselling and Customer Experience (00:22:46)

Lead Magnet Strategies for B2B (00:25:08)

Identifying Pain Points for Lead Magnets (00:26:02)

Lead Magnet Ideas for Gym Members (00:27:19)

142. How to Craft Mind-Reading Copy

Linda Melone — Mon, 21 Oct 2024 05:00:00 -0700

"It's like you're reading my mind!" is the best compliment you could ever hear from a reader. Because it means you've jumped into the conversation they're already having in their head. It shows you understand their challenge. Short of possessing telepathic powers, there's only one non-creepy way to do this in real life: Knowing where they are in their decision-making process. Do they know about your solution or are they still unaware you exist, for example? In this solo episode, I address all the decision-making stages, how to spot them and how to write for each stage. Let's get into it.

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And be sure to follow me on all my socials: www.linktr.ee/lindamelone

*****

Time stamps:

Introduction to Mind Reading (00:00:00)

Stages of Customer Awareness (00:00:59)

Stage One: Problem Aware (00:02:06)

Stage Two: Solution Aware (00:02:15)

Stage Three: Product Aware (00:03:15)

Stage Four: Most Aware (00:03:30)

Nurturing Solution Aware Customers (00:04:26)

Building Trust in Product Aware Stage (00:05:31)

Engaging Most Aware Customers (00:05:31)

Conclusion and Call to Action (00:06:43)

141. How to Build a Standout Brand Personality

Linda Melone — Tue, 15 Oct 2024 05:00:00 -0700

Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.

Connect with Allyson here:

Website: https://allysonletteri.com/

LinkedIn: https://www.linkedin.com/in/allysonletteri/ "

Standout Startup" https://amzn.to/3XwDW4d

*****

Follow Linda on all her socials: www.linktr.ee/lindamelone

Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

*****

Time stamps:

Customer Journey in Marketing (00:06:37)

The Three P's of Messaging (00:06:50)

Challenges in Messaging (00:09:20)

Importance of Differentiation (00:10:13)

Understanding Customer Needs (00:12:08)

Addressing Uncertainty in Startups (00:13:41)

Competitive Messaging (00:15:22)

Overcoming Resistance to Change (00:16:50)

Messaging vs. Copywriting (00:17:18)

Importance of Defining 'Big Idea' in Copywriting (00:19:21)

Understanding Product Promise (00:19:51)

Adapting to Market Changes (00:22:06)

Brand Personality and Humor (00:25:25)

Using Archetypes in Branding (00:26:25)

Visual Brand Identity (00:29:01)

Copywriting Tips for Founders (00:30:08)

140. Master Client Attraction without Social Media Overwhelm

Linda Melone — Mon, 07 Oct 2024 05:00:00 -0700

In this episode I speak with Hailey Rowe—marketing/sales coach, consultant, and LinkedIn lead generation expert. Hailey shares her journey into coaching, emphasizing her background in behavioral change and business development within wellness startups. Hailey tells how she’s been helping service-based entrepreneurs build client-attraction systems and boost sales without falling into the social media overwhelm trap. Tune in as we break down her 4-step client attraction process and debunk common social media marketing myths.

*****

Follow Hailey:

Free 4-Steps to Client Attraction Cheat Sheet & Class: https://www.haileyrowe.com/client-attraction

Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup

Website: https://www.haileyrowe.com

Instagram: Https://www.instagram.com/hailey_rowe

Podcast: https://anchor.fm/health-coach-nation

Linkedin: https://www.linkedin.com/in/haileyr

Tik Tok: https://www.tiktok.com/@hailey_rowe/

Book your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30min

*****

Follow Linda on all her socials here: https://linktr.ee/lindamelone

Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

*****

Time stamps:

Introduction to Client Attraction (00:00:00)

Haley's Coaching Journey (00:01:55)

Differentiating Coaching Types (00:02:20)

How to Stand Out as a Coach (00:04:59)

Creating Measurable Coaching Packages (00:09:50)

Four Steps of Client Attraction (00:12:14)

Misconceptions About LinkedIn (00:17:15)

Effective Social Media Strategies (00:19:52)

Importance of Email Lists (00:20:52)

Using Hashtags for Visibility (00:22:48)

Client Demographics and Platform Choice (00:25:08)

139. How to Create an Irresistible, Uncompromising Brand Strategy

Linda Melone — Tue, 01 Oct 2024 05:00:00 -0700

In my podcast interview with Jason Vana, an expert in LinkedIn and brand strategy, he dives into the importance of defining and implementing an effective brand strategy. We have a lively discussion about brands within the health and fitness industry, specifically the concept of brand differentiation through examples like Planet Fitness. He also tells the crucial steps health and fitness brands need to cultivate for a consistent brand experience across all touchpoints.

*****

Connect with Jason:

https://www.linkedin.com/in/jasonvana/

Visit his website: https://shft.agency/

*****

For weekly exclusive tips, sign up for my Copy Conversion newsletter: https://thecopyworx.com/newsletter/

Find me on all my socials: https://linktr.ee/lindamelone

*****

Time stamps:

Introduction of Jason Vana (00:00:00)

Podcast Overview (00:01:21)

Defining Brand Strategy (00:02:47)

Value Proposition vs. Brand Strategy (00:04:45)

Case Study Example (00:06:07)

Unique Value in Branding (00:08:26)

Impact of Brand Strategy (00:10:28)

Resistance to Brand Strategy (00:11:58)

Unique Brand Positioning (00:12:51)

Consequences of Weak Brand Strategy (00:14:40)

Illustrating Brand Differentiation (00:15:53)

Finding Unique Selling Points (00:18:09)

Planet Fitness Brand Strategy (00:20:09)

Client Preferences and Revenue (00:24:26)

Identifying Ideal Customers (00:28:37)

What Matters to Customers (00:31:05)

Competitive Differentiation (00:33:02)

Owning Your Brand Strategy (00:39:12)

138. Is Your (Misaligned) Brand Positioning Losing You Business?

Linda Melone — Tue, 24 Sep 2024 05:00:00 -0700

Mark Evans, founder of Marketing Spark, discusses the critical importance of brand positioning. He tells how it defines a company's identity, audience, value, and uniqueness and serves as the foundation for effective messaging and marketing strategies. He also dives into the impact of AI on content marketing–and concerns regarding potential misuse. Additionally, Mark elaborates on the role of fractional Chief Marketing Officers (CMOs) and the importance of engaged consultants who prioritize a company's success.

*****

For exclusive tips on high-impact messaging, be sure to sign up for Linda's weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

And follow on all her other channels: https://linktr.ee/lindamelone

*****

Find Mark Evans here: https://www.linkedin.com/in/markev/

*****

Time stamps:

Importance of Brand Positioning (00:01:30)

Defining Brand Positioning (00:02:55)

The Value of Brand Positioning in Marketing (00:04:28)

Common Pitfalls in Brand Positioning (00:05:48)

Impact of Poor Brand Positioning (00:07:40)

Consequences of Weak Brand Positioning (00:10:16)

Importance of Niche Marketing Strategy (00:12:36)

AI's Impact on Content Marketing (00:14:54)

Human vs. AI in Content Creation (00:16:11)

Leveraging AI Tools (00:19:10)

Navigating the AI Landscape (00:21:14)

Concerns About AI Misuse (00:24:10)

The Role of Fractional CMOs (00:25:15)

Differences Between Fractional CMOs and Strategic Advisors (00:28:43)

Finding the Right Consultant (00:32:25)

How to Be Bold For More Powerful Messaging

Linda Melone — Tue, 17 Sep 2024 05:00:00 -0700

In this insightful podcast episode, Billy Broas, founder of Linchpin Media, LLC, shares his ironic journey from beer brewing to marketing. He introduces his signature messaging approach, 'Five Light Bulbs,' which emphasizes understanding your customer's status quo. He digs into the downsides of conventional content marketing advice and the advantages for a more argument-driven approach that prioritizes clear positions and core messages. You'll want to listen to the entire, riveting interview!

*****

This podcast is powered by Leadfeeder: Know who’s coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try

Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/

For all my socials: https://linktr.ee/lindamelone

*****

Follow Billy:

https://fivelightbulbs.com/

https://billybroas.com/

https://simplemarketingbook.com/

https://www.linkedin.com/in/billybroas

https://x.com/billybroas

*****

Time stamps:

Billy's Beer Judging Experience (00:01:31)

Transition from Beer Judging to Marketing (00:04:03)

The Importance of Big Ideas in Marketing (00:12:20)

Billy's Messaging Framework (00:14:09)

Understanding Problem Agitation Solution (00:16:49)

Five Lightbulbs Framework Introduction (00:17:19)

Core Messaging Development (00:18:09)

Application in Marketing Funnels (00:19:32)

Simplicity vs. Complexity in Marketing (00:20:43)

Messaging vs. Copywriting in Marketing Contexts (00:22:20)

Value Proposition and Core Message (00:23:31)

Common Marketing Mistakes (00:25:01)

Core Messaging as Argumentation (00:26:13)

Understanding Client Misconceptions (00:32:11)

Creating a Core Message (00:33:12)

Argumentation-Based Content Marketing (00:33:54)

7 Legendary Copywriting Tips Proven to Crush It

Linda Melone — Tue, 10 Sep 2024 05:00:00 -0700

In today’s episode where we’re diving into the best copywriting advice ever—straight from the legends themselves. The ads and copy may be from years gone by, but the strategies still work today. We’ll be covering timeless tips from the likes of John Caples, Eugene Schwartz, Joseph Sugarman, and more.

And to make it extra relevant, I’ll show you how their wisdom can help you crush it in the world of fitness and health marketing. Whether you’re writing for a fitness product, health supplement, or wellness program, these insights will help you write copy that converts.

*****

This podcast is powered by Leadfeeder: Know who’s coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try

Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/

For all my socials: https://linktr.ee/lindamelone

*****

Time stamps:

John Caples: The Power of Simplicity (00:01:14)

Eugene Schwartz: Focusing Existing Desires (00:03:28)

David Ogilvy: Research-Driven Copywriting (00:05:35)

Joseph Sugarman: Creating Emotional Flow (00:08:56)

Claude Hopkins: The Science of Advertising (00:10:54)

Gary Halbert: The Offer is King (00:12:58)

Robert Collier: Speaking the Reader's Language (00:14:56)

Conclusion and Key Takeaways (00:16:20)

From Click to Client: Hospitality Websites That Convert

Linda Melone — Tue, 03 Sep 2024 05:00:00 -0700

As a guest on Cory Falter's InnSync show, I dig into the role of conversion optimization for hospitality vendors. The same rules and tips apply to any business striving for better conversions. I start with the principles of persuasive web copy and the importance of the problem-agitate-solution framework in establishing trust. We also get into practical tips improving website design, including optimizing the hero section, rethinking button language --and incorporating video testimonials to verify social proof.

*****

This podcast is powered by Leadfeeder: Know who’s coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try

Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/

For all my socials: https://linktr.ee/lindamelone

*****

Follow Cory here: https://www.linkedin.com/in/coryfalter/

Check out my interview on Cory's podcast here: https://open.spotify.com/episode/2ObrLnZ1skDQ0WdhkvJIiy?si=UdpoMNZYRDOOHWlnLY95Yw

*****

Time stamps:

Importance of Persuasive Copy (00:02:05)

Problem-Agitate-Solution Framework (00:04:16)

Building Trust in Marketing (00:07:05)

Impact of a Poorly Optimized Website (00:13:36)

Customer Journey and Sales Process (00:16:05)

Transparency in Pricing (00:18:50)

Top Tips for Website Improvement (00:21:06)

How to Identify Your Value Proposition (00:21:27)

Optimizing the Hero Section (00:22:28)

Rethinking Button Copy (00:22:28)

Importance of Social Proof (00:23:23)

Importance of Trust in Business Relationships (00:24:45)

The Danger of Misusing AI in Client Interactions (00:25:14)

14 Fixes For Failing Copy

Linda Melone — Tue, 27 Aug 2024 05:00:00 -0700

Copy not converting? When no one's reading your emails, clicking on your opt-in, or signing up for your free trial, it's time to rethink your approach. In today's episode, I dig into 14 reasons why your copy may not be connecting with your audience. From being "too nice," skimping on research or using the wrong voice in your copy, finding and fixing the problem can make all the difference. And it's usually a simple solution. Be sure to check out the YouTube version for illustrations of all 14 points.

This podcast is powered by Leadfeeder:

Know who’s coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try

*******

Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/

For all my socials: https://linktr.ee/lindamelone

****

Time stamps:

Defining Conversion (00:01:12)

First Reason: Lack of Clarity (00:02:18)

Second Reason: Missing Value Propositions (00:03:27)

Third Reason: Overloading Information (00:04:39)

Fourth Reason: Avoiding Directness (00:05:55)

Fifth Reason: Skipping Customer Research (00:07:00)

Sixth Reason: Lack of Emotional Appeal (00:09:19)

Seventh Reason: Ignoring Objections (00:10:24)

Additional Reasons (00:11:37)

Eighth Reason: Boring Headlines (00:12:37)

Ninth Reason: Aggressive Offers (00:13:53)

Tenth Reason: Lack of Social Proof (00:15:58)

Eleventh Reason: Wall of Text (00:17:06)*

Twelfth Reason: Misaligned Voice and Tone (00:19:05)

Thirteenth Reason: Confusing Calls to Action (00:20:14)

Fourteenth Reason: Neglecting SEO (00:22:21)

Keyword Overuse and SEO (00:23:40)

Call to Action for Engagement (00:24:44)

The Art of Writing "Agitation" Copy

Linda Melone — Tue, 20 Aug 2024 05:00:00 -0700

Question: Why would you ever write copy to agitate someone? Answer: To let the website visitor/reader know you not only know they're in pain, but you know how it feels. How? By crafting specific, detailed, empathic, copy only someone who understands their predicament would know. This builds trust. People who trust you are more likely to believe you have the solution for them. In this episode, I dig into how to find the intel behind agitation copy as part of the PAS (problem-agitation-solution) copywriting formula, how to use it and real life examples.

*****

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

*****

Time stamps:

Introduction to Agitation (00:00:00)

Understanding the Agitation Phase (00:01:05)

The Importance of Customer Conversations (00:03:33)

Differences Between Problem and Agitation Phases (00:04:43

Connecting Rational and Emotional Levels (00:05:59)

Finding Agitation Points (00:06:59)

Understanding the Impact of Problems (00:07:11)

Exploring Problem Origins (00:08:27)

Cost of Problems (00:09:29)

Listening for Valuable Insights (00:09:29)

Agitation Language and Examples (00:10:46)

Basecamp's Agitation Copy (00:11:52)

Grammarly's Approach to Agitation (00:13:12)

Bear Metrics' Direct Agitation (00:13:12)

Generalization vs. Specificity in Marketing (00:14:42)

The Best Homepage Hook: Pain or Solution?

Linda Melone — Tue, 13 Aug 2024 05:00:00 -0700

Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig into the pros and cons of each approach. Why do some SaaS companies thrive with solution-first headlines while others hit home by digging into the problem? Through real-world examples and a healthy dose of A/B testing insights, you'll learn which approach might be the winning ticket your homepage needs.

*****

Want more essential copywriting tips like this? Be sure to sign up for my weekly newsletter, delivered fresh off the press every Thursday morning: https://thecopyworx.com/newsletter/

*****

Time stamps:

Choosing Your Homepage Approach (00:00:00)

Understanding P-A-S Formula (00:01:13)

Pros of Starting with a Solution (00:02:31)

Challenges of Homepage Design (00:03:35)

Emotional Connection through Problem Agitation (00:04:42)

Statistics on Conversion Rates (00:11:40)

Final Thoughts on Strategy (00:15:26)

Crafting Copy that Engages and Converts

Linda Melone — Tue, 06 Aug 2024 05:00:00 -0700

In this episode, I’m a guest on the Death to Vanilla Podcast hosted by Steve Burkhart. I get into the contrast between various types of copywriting specialties, including SEO and conversion copywriting. I also discuss crafting compelling headlines and hero sections, understanding market sophistication, and catering to diverse reader behaviors. The conversation also touches on finding the right clients and the balance between being grammatically correct and conversational tone in copywriting.

*****

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

*****

Check out Steve Burkhart's podcast here: https://podcasters.spotify.com/pod/show/death-to-vanilla/episodes/Market-Sophistication-Determines-Strategy-with-Linda-Melone--Steven-Burkhart-e1tpu7c/a-a9788k9

*****

Time stamps:

Linda's Background in Copywriting (00:02:08)

Difference Between Content and Conversion Copywriting (00:02:49)

Understanding Copywriting Psychology (00:03:27)

Defining Conversion Copywriting (00:04:22)

Comparison with Other Copywriting Types (00:05:36)

Research in Copywriting (00:07:15)

The Importance of Customer Interviews (00:08:48)

Stages of Decision Awareness (00:13:29)

Pain-Agitation-Solution Formula (00:16:07)

The Importance of Headlines (00:19:01)

The Shift from Traditional Writing (00:21:29)

Grammarly's Impact on Copywriting (00:22:36)

Understanding Market Sophistication (00:24:17)

Differentiation in Saturated Markets (00:26:42)

Educating Unaware Consumers (00:28:51)

The Challenge of Consumer Awareness (00:31:10)

The Role of Relationships in Business (00:32:18)

Unethical Marketing Practices: EXPOSED

Linda Melone — Tue, 30 Jul 2024 05:00:00 -0700

Is being authentic becoming a marketing strategy of the past? As a copywriter, what do you do when your client wants you to use misleading, unethical content in your content? As a fellow copywriter and marketing strategist who's experienced more than her share of such situations, Stacy Eleczko spills the tea of these and other awkward situations. She also provides practical advice on maintaining ethical standards in copywriting and highlights the significance of intention and the use of genuine testimonials.

*****

Connect with Stacy at https://www.stacyeleczko.com/

LinkedIn: https://www.linkedin.com/in/copybystacy/

*****

Connect with me: https://linktr.ee/lindamelone

Check out my website at https://thecopyworx.com/

*****

Time stamps:

Stacey's Journey from Education to Copywriting (00:01:38)

Understanding Shady Marketing (00:04:39)

High-Pressure Sales Tactics (00:09:12)

Ethical Copywriting Practices (00:13:36)

Nuances of Long-Form Sales Pages (00:15:30)

Credibility and Value of Testimonials These Days (00:17:34)

The Role of Social Proof in Marketing (00:19:25)

Manipulative Marketing Tactics (00:20:13)

Shaming Tactics in Marketing (00:23:31)

Client Pressure for Misleading Content (00:25:40)

Bait-and-Switch and Scarcity in Marketing (00:28:13)

Clickbait and Ethical Concerns (00:30:14)

Importance of Intent in When Writing Copies (00:36:04)

Using Authenticity in Messaging (00:36:17)

Mindset Shift on Selling (00:37:20)

Smart Marketing for Tough Times

Linda Melone — Tue, 23 Jul 2024 05:00:00 -0700

Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks about vital strategies like adjusting pricing, emphasizing value propositions, and leveraging loyalty programs. Ryan also shares his career journey, the significance of digital presence, and actionable tips for optimizing your SEO and social media. Tune in for valuable insights and practical advice you can apply to your own campaign.

*****

Connect with me: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

*****

Connect with Ryan: https://www.linkedin.com/in/ryanfarber/

*****

Time stamps:

Marketing During Economic Downturns (00:00:00)

The Evolution of Marketing Principles (00:09:20)

Importance of Website in Marketing (00:10:04

Adapting to Economic Changes (00:16:05)

Digital Presence and SEO (00:18:03)

Importance of Customer Reviews (00:19:09)

Social Media Strategies (00:20:23)

Expanding Social Media Presence (00:20:47)

Utilizing Visually-Oriented Social Media Platforms (00:21:49)

Engagement and Lead Generation (00:23:08)

Authenticity in Social Media Interactions (00:24:38)

AI in Content Creation (00:26:07)

Long Tail Keywords in SEO (00:27:18)

Finding a Good Marketing Partner (00:30:12)

Personal Connections in Marketing (00:32:29)

Avoiding Generic Marketing Solutions (00:34:04)

Creating Unique Content (00:37:31)

Website Evaluation (00:39:28)

Create a Website that Builds Authority

Linda Melone — Tue, 16 Jul 2024 05:00:00 -0700

Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and the importance of continuously evolving and updating your site.

*****

Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Connect with Whitney: https://www.linkedin.com/in/whitneybateson/

*****

Time stamps:

Whitney Batson's Background (00:01:03)

Transition From Nutrition to Website Coaching (00:02:35)

Importance of Websites in a Crowded Online Space (00:08:02)

Establishing Empathy and Trust Through Website Copy (00:11:16)

Tailoring Online Presence to Stand Out (00:17:27)

Finding Unique Brand Voice and Positioning (00:18:06)

Choosing Brand Colors (00:19:22)

Psychology of Colors and Fonts (00:20:12)

Maintaining Brand Consistency (00:22:17)

Challenges for Health and Wellness Websites (00:24:09)

Website Design Process (00:28:06)

Continuous Enrollment and Support (00:30:33)

Evolution of Business Website (00:33:31)

How to Create Engaging Video for LinkedIn

Linda Melone — Mon, 08 Jul 2024 05:00:00 -0700

Video content has never been more important than now, but not many people on LinkedIn are using it effectively. In this episode with Anthony Leung, founder of Mean Write Hook, he shares the importance of using video to show authenticity, use storytelling, and capture engagement. Anthony dives into the challenges with LinkedIn engagement, the impact of AI on content creation, client collaboration, cross-platform content strategy, engaging B2B CEOs, and tips for better video content. Let's go...

*****

Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Connect with Anthony

https://www.linkedin.com/in/meanwritehook/

*****

Time stamps:

Timestamps (by podsqueeze)

Understanding The Value Of Authenticity In Connecting With Audience (00:00:00)

Challenges Of Linkedin Engagement (00:02:04)

Opportunities On Linkedin (00:03:18)

Role Of Technology In Video Creation And The Rise Of Ai Content (00:07:08)

Importance Of Understanding Brand Values And Storytelling (00:12:30)

Value Of Being True To Personal Values And The Audience's Connection (00:15:39)

Challenges Of Capturing Audience Attention And Importance Of Scripting And Editing (00:17:51)

Tailoring Video Content For Different Platforms (00:21:38)

Impact Of Posting Video Content On Multiple Platforms Multi-platform Content (00:23:02)

Challenges Of Creating Engaging Content (00:24:07)

Significance Of Linkedin For B2b Marketing (00:25:04)

Video Length On Linkedin (00:32:58)

Tips For Better Video Content (00:35:01)

How to Write Copy for Controversial Products and Services

Linda Melone — Tue, 02 Jul 2024 05:00:00 -0700

Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this episode, I chat with Lindsay Redifer, a fellow conversion copywriter and founder of Red Thread Marketing. She shares her experiences writing for a clinical hypnosis client and a fair trade essential oils business. Tune in to discover her approach and learn how she anticipated and overcame objections in her copy.

*****

Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

****

Connect with Lindsay:

https://www.linkedin.com/in/lindsay-redifer-copywriter/

Better Marketing on Medium.com

****

Time stamps:

Challenges of Writing for Clinical Hypnosis (00:04:05)

Misconceptions about Hypnosis (00:07:44)

Emphasizing Scientific Evidence (00:10:37)

Benefits of Alternative Approaches (00:16:55)

Fair Trade and Transparency (00:23:34)

Understanding Fair Trade (00:25:48)

Client Outreach and Marketing (00:28:20)

Navigating Social Media (00:32:25)

Advice for Copywriters (00:34:35)

Learning about Niche Segments (00:34:53)

Creating Visual Demonstrations (00:35:43)

Connecting with Health and Wellness Community (00:36:42)

The Dark Side of Copywriting

Linda Melone — Tue, 25 Jun 2024 05:00:00 -0700

Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity is everything whether you're growing a B2B business or personal brand. Check out the episode on YouTube to follow along with visuals.

*****

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Time stamps:

The Dark Side of Copywriting (00:01:06)

Misuse of Copywriting (00:02:24)

Clickbait and Misleading Statistics (00:03:32)

Phony Social Proof and Exaggeration (00:05:42)

False Scarcity and Unsubscribe Buttons (00:10:07)

Ethical Considerations in Health and Fitness Copywriting (00:12:32)

How to Engage Your Audience in a Creator Economy

Linda Melone — Tue, 18 Jun 2024 05:00:00 -0700

In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of providing value upfront. You'll walk away with practical advice for building a personal brand and engaging effectively with an audience.

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Find Mike here:

https://MarketingMuscle.Online

On LinkedIn: https://www.linkedin.com/in/marketing-muscle/ YouTube: https://www.youtube.com/@marketing_muscle

THE GYM Community https://Join.MarketingMuscle.Online

The Creator Performance Index: https://Data.MarketingMuscle.Online

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Mike's Fitness Background and Brand Identity (00:02:30)

The Importance of Consistency in Fitness and Business (00:06:16)

Building a Digital Presence and Community (00:13:19)

The Need for an Online Community (00:18:26)

Challenges and Rewards of Building an Online Community (00:20:01)

The Role of Motivation in Achieving Goals (00:21:03)

Finding Motivation Through Progress (00:22:00)

What is Creator Motion (00:23:35)

Top of Funnel and Creator Motion (00:26:01)

B2B lessons from the creator economy (00:27:43)

Sharing Knowledge and Embracing Collaboration (00:34:22)

Concept of Improvement and Growth in Business and Personal Development (00:36:29)

How to Write Copy for 'Tough' Audiences

Linda Melone — Tue, 11 Jun 2024 05:00:00 -0700

Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution) copywriting formula and when AIDA (attention-interest-desire-action) may be more effective.

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Connect with me on LinkedIn:

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Time stamps:

Defining Tough Audiences (00:01:11)

Sensitive Health and Fitness Topics (00:02:27)

Pain Agitation Solution Formula (00:03:41)

B2C and B2B Sensitivity (00:05:49)

Empathy in Copywriting (00:07:51)

Understanding Audience Challenges (00:11:07)

Alternative Copywriting Formula (00:14:11)

Engaging Sensitive Audiences (00:18:34)

The Art & Science of Conversion Copywriting

Linda Melone — Tue, 04 Jun 2024 05:00:00 -0700

In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!

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💼 Transition from Content Writing to Copywriting (15:00 -

25:00)

Linda discusses her journey from content writing to copywriting.

Challenges faced during the transition.

📊 Importance of Knowing Your Audience (25:00 -

35:00)

Discussion on the significance of understanding the audience in marketing.

Examples from Linda's experience in fitness and health industries.

🎥 Role of Video in Marketing (35:00 -

45:00)

Debate on the effectiveness of video versus text in marketing.

Linda shares insights on where video can be beneficial.

🤖 Impact of AI on Copywriting (45:00 -

55:00)

Discussion on the use of AI tools like ChatGPT in copywriting.

Linda's experience and perspective on AI's limitations.

📈 Effective Copywriting Strategies (55:00 -

1:05:00)

Linda shares strategies for effective copywriting.

Importance of clear value propositions and customer quotes.

📚 Research and Preparation in Copywriting (1:05:00 -

1:15:00)

Linda explains her research process for copywriting projects.

Emphasis on the importance of customer interviews and analytics.

📝 Challenges in Copywriting for Ads (1:15:00 -

1:25:00)

Discussion on the challenges of writing effective ads, especially for platforms like Facebook.

Examples of restrictions and strategies to overcome them.

💡 Future of Marketing and Copywriting (1:25:00 -

1:35:00)

Speculation on the future trends in marketing and copywriting.

Impact of social media and changing consumer behaviors.

🚀 Advice for Aspiring Copywriters (1:35:00 -

1:45:00)

Linda provides advice for those looking to get into copywriting.

Emphasis on the importance of research and understanding the audience.

🔍 Case Studies and Examples (1:45:00 -

1:55:00)

Linda shares examples of successful copywriting campaigns.

Discussion on the importance of memorable and clear messaging.

How AI Uses Personalization to Boost Gym Engagement

Linda Melone — Tue, 28 May 2024 05:00:00 -0700

More than 50% of gym members quit within 6 months of signing up. It's no surprise. Gyms can be intimidating, especially if you're a newbie. And not everyone can afford a personal trainer. But what if you could get support, personalization and motivation via AI? In this episode with Alantheus (a.k.a. Alan) Thompson, CEO of GroeFit.io, he tells how the GroeFit gym member management software powered by computer vision technology is changing the fitness landscape. Listen in as Alan describes how this new technology uses data tracking to develop a personalized and engaging gym experience in first of its kind platform.

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Connect with Alan here:

LinkedIn: https://www.linkedin.com/in/alantheus

Website: https://www.linkedin.com/company/groefit

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Computer Vision Technology in Gyms (00:00:00)

What is Computer Vision and How It Works (00:05:11)

Member Engagement and Onboarding (00:05:58)

Gamification Using Computer Vision Technology in Gyms (00:10:57)

Limitations of Computer Vision in Rock Climbing Gyms (00:13:19)

Impact of Advancing AI Technology to Various Industries (00:14:15)

Ethical Considerations of Computer Vision (00:17:41)

Potential Market Adoption of Computer Vision (00:18:39)

Implementation and Adoption Challenges of Computer Vision Tech (00:20:46)

Challenges of Implementing Computer Vision in Gyms (00:22:58)

The Potential of Computer Vision for Gym Members (00:24:03)

Future Adoption of AI and Personalization (00:26:46)

Wealth Inequality's Impact on the Fitness Industry (00:27:56)

How to Craft Messaging that Builds Trust in Health Marketing

Linda Melone — Tue, 21 May 2024 05:00:00 -0700

As marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspects of food, the significance of sustainable health habits, and the art of crafting relatable content for consumers. We also touch on the challenges of lifestyle changes and the necessity for authenticity in health marketing.

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Find Monica here:

Website: https://huetrition.com/

LinkedIn https://www.linkedin.com/in/monicahs/

Instagram https://www.instagram.com/huetrition/

Facebook https://www.facebook.com/HueTrition/

YouTube https://www.youtube.com/c/HueTrition Twitter https://twitter.com/eathues

TikTok https://www.tiktok.com/eathues

Pinterest https://www.pinterest.com/Huetrition/

You can earn more about living a simple, mindful lifestyle by grabbing a copy Monica's book “HueTrition: Healthy & Colorful Eating Made Fun” on Amazon, Google Play, or Barnes & Noble. https://www.amazon.com/HueTrition-Healthy-Colorful-Eating-Made/dp/1950282783/

*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Time stamps:

A Good Copy That Connects (00:00:00)

Monica H. San Miguel's Field of Expertise (00:01:09)

The HueTrition (00:04:48)

Balancing Nutrition and Exercise (00:08:40)

Approach to Content Creation in the Nutrition Industry (00:09:51)

Positive and Actionable Messaging in Copy (00:20:48)

Enjoying Food Without Guilt (00:21:51)

The Importance of Quality Ingredients (00:24:18)

Therapeutic Effects of Baking (00:27:27)

Teaching Nutrition and Cooking Skills (00:30:05)

Authentic Marketing in Health and Wellness (00:31:10)

How to Find Your Unique Brand Voice

Linda Melone — Tue, 14 May 2024 05:00:00 -0700

Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, spanning vocabulary, tone, and rhythm. He dishes out strategies for crafting writing that's both genuine and engaging across B2B sectors, including fitness and health marketing.

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Find Justin here: https://prettyflycopy.com

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Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Three Elements of Brand Voice (00:00:00)

The Story Behind Justin Blackmon's Tagline (00:02:26)

Developing Expertise in Brand Voice (00:04:33)

Scientific Aspect of Writing (00:08:27)

Components of Brand Voice (00:10:59)

Difference Between Speaking and Writing Voice (00:14:29)

Negative Impact of Using a Wrong Brand Voice (00:17:06)

The Importance of Defining Brand Voice (00:20:14)

Exploring Brand Voice in B2B Sector (00:21:38)

Using Humor in Brand Voice (00:24:12)

AI and Brand Voice (00:33:27)

Developing Brand Voice (00:36:32)

Inclusivity and Authenticity in B2B Content Creation

Linda Melone — Tue, 07 May 2024 05:00:00 -0700

In this episode Jane Serra, creator and host of the Women in B2B Marketing podcast, tackles the challenge of attracting diverse guests to podcasts. She provides insights into the ever evolving landscape of B2B marketing, particularly in fitness and wellness, shares strategies for leading marketing teams and highlights the rise of video-first formats. We get a bit into broader issues as well, including gender imbalances in public speaking and navigating humor in marketing. Jane provides tips for mindful guest curation and how diversity can enrich content quality for your audience.

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Follow Jane on:

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/

Twitter: https://twitter.com/womeninb2bmktg

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Evolution of Content Creation (00:03:43)

Gender Disparity in Podcasting (00:14:20)

Different Perceptions of Humor for Each Gender (00:06:25)

The Importance of Diversity in Podcasting and Marketing (00:20:04)

Impact of Gender Representation in Content Creation (00:24:02)

Vibes in Networking (00:26:02)

Attracting Women to Do More Podcasts and Guestings (00:31:53)

The Challenges of Being an Agency Copywriter vs. Freelancer

Linda Melone — Tue, 30 Apr 2024 05:00:00 -0700

In this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and offers advice for emerging copywriters to build their portfolios. Let's dig in.

*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter:

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas.

*****

Time stamps:

Differentiating Between Agency and Solopreneur (00:01:20)

The Challenges of Networking on Linkedin (00:01:50)

Working in Agencies and Corporate Environments (00:03:00)

The Fast-paced Environment of Agencies (00:05:03)

Acronyms and Industry Jargon (00:09:23)

Transitioning to Freelance Work (00:12:55)

Transition to Writing (00:15:25)

Mastering Remote Work (00:17:04)

Relationships in Self-Employment vs. Agency Settings (00:24:40)

The Significance of Marketing Specialization (00:31:32)

Freelancer vs. Agency for Copywriting and Marketing (00:32:18)

Managing Teams of Freelancers for Clients (00:33:04)

Expert Tips for Aspiring Copywriter (00:34:31)

Real Talk on Copywriting That Converts

Linda Melone — Tue, 23 Apr 2024 05:00:00 -0700

In my guest appearance on Jane Serra's Women in B2B Marketing Podcast, I'm in the hot seat. I talk about how to use copywriting frameworks effectively, creating customer-centric copy, the importance of clear calls to action and yes, the impact of AI on copywriting. And that's just the tip of the iceberg. You'll hear some of my best actionable tips you can use right away.

*****

Follow Jane on:

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/

Twitter: https://twitter.com/womeninb2bmktg

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

*****

Time stamps:

Linda's Career Path From Food to Fitness (00:02:06)

Transitioning to Fitness and Writing (00:02:30)

Challenges in Starting an Online Fitness Business (00:07:08)

Challenges in Creating and Selling Courses (00:08:23)

Linda's Passion for Writing (00:09:33)

Where to Begin with Copywriting (00:12:47)

Creative Process for Different Copy Formats (00:15:00)

Words to Avoid and Use (00:17:17)

The Power of "You" in Writing a Copy (00:19:50)

Frameworks for Creating Effective Copy (00:23:08)

Copy and Visual Storytelling (00:24:31)

Understanding Visitor's Decision-Making Process (00:28:00)

Importance of Customer Data and Research in Copywriting (00:30:46)

Conversion and CTAs (00:35:40)

Use of Microcopy and Natural Language in CTAs (00:37:49)

Impact of Long Sales Pages (00:41:29)

Evolution of Copywriting with AI (00:43:42)

Gender and Empathy in Copywriting (00:51:27)

Future Trends Shaping B2B Fitness & Wellness

Linda Melone — Mon, 15 Apr 2024 05:00:00 -0700

In this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of science and exercise innovations, changing the way we approach fitness and wellness. He also provides actionable advice for businesses looking to get ahead of the curve in the forever evolving fitness industry.

*****

Follow Mike on LinkedIn: www.Linkedin.com/in/MikeGHansen

Or on his website: www.MikeGHansen.com

*****

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*****

Follow Linda HERE.

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Consumer-Driven Wellness (00:05:32)

Social Integration in Wellness (00:09:16)

Educational Component in Holistic Treatments (00:12:58)

Holistic Treatments in Gyms (00:14:38)

Segmenting the Market for Wellness Offerings (00:16:36)

Experiential Fitness Trends (00:18:33)

Virtual Reality (VR) and Sensory Immersion Experiences (00:19:35)

AI Integration in Fitness (00:24:09)

Sustaining Fitness Routines with Motivation and Goal Setting (00:31:09)

Staying Updated with Industry Trends (00:33:05)

Building Client Bonds Beyond the Portfolio

Linda Melone — Tue, 09 Apr 2024 05:00:00 -0700

As a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview). So I'm thrilled to feature her in this week's episode. We talk about copywriting niches and specialization, the importance of delivering value efficiently, client communication, and more... including how a portfolio may work against you.

*****

This episode is powered by Planable.io and Sessions.us:

--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"

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*****

Visit Amy's website: https://amyposner.com

Connect with her on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/

*****

Follow Linda HERE.

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Niching Down in Copywriting (00:01:12)

Transitioning From Being a Generalist Copywriter to Niching Down (00:06:10)

The Impact of Niche Specialization (00:10:23)

Adapting Writing Pocesss Based on Client Needs (00:16:06)

The Research Process (00:17:27)

How to Communicate With Clients (00:18:32)

Understanding Client Communication Style Preferences (00:20:00)

Building Client Trust (00:21:35)

Transitioning to New Niches (00:26:26)

Portfolio Vs. Expertise (00:30:12)

Navigating Portfolio Challenges (00:33:24)

Crafting Dazzling Copy from Dull Industries

Linda Melone — Tue, 02 Apr 2024 05:00:00 -0700

If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communications, about ways to find the gold in those seemingly "dull" niches... and turn them around to engage and connect with a wide audience.

*****

This episode is powered by Planable.io and Sessions.us:

--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"

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*****

Subscribe to Dana's weekly newsletter on Substack:

Connect with Dana on LinkedIn: www.linkedin.com/in/danaherra

And check out her services: https://danaherra.com

*****

Follow Linda HERE.

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Why is B2B Marketing Boring (00:01:39)

Transitioning from Journalism to Content Marketing (00:03:04)

Finding the Interesting Angle in Supposedly Boring Industries (00:09:10)

Challenges in Implementing Innovative Ideas in B2B Marketing (00:18:21)

The Importance of Visual Mockups (00:19:42)

Utilizing Customer Interviews for Effective Marketing Strategies (00:20:53)

Humanizing Interactions in Business to Build Trust (00:23:47)

Overcoming Fear of Creativity in B2B Marketing (00:31:52)

The Potential Risk of Ignoring Change (00:32:55)

Tips for B2B Companies Embracing Change (00:34:00)

Adopting Creativity in Marketing (00:36:10)

Fusing Branding & Marketing to Drive Influence

Linda Melone — Tue, 26 Mar 2024 05:00:00 -0700

If your branding and marketing isn't aligned, you have a serious problem, says Lindsey Laughlin, Vice President & Marketing Strategist, Gravity Group. And it's a problem she sees all too often. In this episode, Lindsey emphasizes the balance between marketing and branding and ways to achieve it. She also discusses the impact of storytelling on building brand recognition and warns against prioritizing short-term gains over brand consistency.

*****

This episode is powered by Planable.io and Sessions.us:

--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"

--> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.

*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Follow Lindsey on LinkedIn HERE.

*****

Time stamps:

Aligning Branding and Marketing for Success (00:01:16)

Defining Branding (00:07:43)

Importance of Brand Experience and Consistency (00:11:52)

Empathy in Marketing (00:17:19)

The Cost of Misaligned Marketing (00:18:59)

Strategic Product Promotion and Building Brand (00:20:01)

Emotional Impact of Marketing Storytelling (00:23:30)

Understanding Customer Behavior (00:28:00)

Balancing Branding and Marketing Efforts (00:30:21)

Impact of Departmental Silos on Marketing Efforts (00:32:33)

Branding Essential for Every Business (00:33:29)

Achieving Success in the Wellness Tech Industry

Linda Melone — Tue, 19 Mar 2024 05:00:00 -0700

Starting a new role as VP of Marketing for WellnessLiving, Nadia Milani knew she needed a solid strategy to 'prove herself' in 90 days. In this impactful interview, Nadia tells how she crafted 30-60-90 day blueprint for her new role - plus the ways effective leadership, quick wins, and fostering trust all played major roles. This episode is a goldmine for anyone looking to refine their leadership skills, strategically navigate career transitions, or simply seeking inspiration to lead with authenticity and purpose.

Follow Nadia on LinkedIn

*****

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*****

For weekly tips on high-impact messaging, be sure to sign up for my newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Transitioning to Wellness Tech (00:02:03)

Discovering WellnessLiving (00:05:06)

Navigating WellnessLiving's Market Position (00:08:05)

The Importance of Building Relationships in Business (00:15:04)

Leadership Challenges and Vulnerability (00:22:26)

Cultivating High Performance and Trust (00:24:20)**

Mission-Driven Leadership Dynamics (00:26:11)

Crafting Strategy and Vision (00:27:01)

Leadership Balance and Challenges (00:29:35)

Impact of early wins (00:30:15)

Navigating Corporate Environments and Leadership (00:31:18)

Why I Rebranded the Podcast... and what to expect

Linda Melone — Tue, 19 Mar 2024 05:00:00 -0700

After three years hosting this podcast, I felt it was time for a change. So I niched down within the B2B space a bit more. Here's what I did, why I did it... and what you can expect in future episodes (hint: I think you'll like it).

*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

The Art of Copy that Sells

Linda Melone — Tue, 12 Mar 2024 05:00:00 -0700

How do you write copy that sells? That was the big question in my guest appearance on Leanne Dow-Weimer's podcast, Markigy. I tell about my transition from a subject matter expert to a career in copywriting. We also get into the distinction between content writing and copywriting and the critical role of conversion copywriting in marketing.

***

Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.

*****

Time stamps:

Differentiating Content Writing vs. Copywriting (00:01:12)

The Challenges in Transitioning from Content Writing to Copywriting (00:04:04)

The impact of a large-scale writing project on realizing the need for a different writing approach (00:07:53)

Overcoming Learning Curve and Challenges of Reaching Target Audience (00:18:42)

Finding the Right Audience (00:19:47)

Explaining the Essential Role of Copywriting in Every Business (00:20:34)

Effectiveness of Long-Form Sales Pages (00:21:54)

Customer-Centric Approach in Copywriting (00:24:03)

Addressing Challenges and Risks in Content Writing and Copywriting (00:31:09)

AI's Impact on the Future of Marketing (00:33:52)

Importance of Unique Value Proposition (00:37:07)

Role of Value Proposition in Marketing (00:38:07)

Significance of Value Proposition in Businesses (00:39:20)

Value Proposition as Core of Copywriting (00:40:06)

Research Insights for Data-Driven Growth

Linda Melone — Tue, 05 Mar 2024 05:00:00 -0700

Understanding your customers' challenges takes research to fully understand how you can help them. But B2B companies often fall short on the best approaches. In this episode, Adam Costa, co-founder of FunnelCandy.com, shares how he's advised more than 140 companies–including Amazon, Dropbox and WIRED–on creating research strategies to understand their website visitors. And how to use this intel to increase conversions. Adam highlights the effectiveness of user testing, email surveys, and website analytics tools in gathering customer feedback. We also dive into addressing objections in copywriting and the power of long-form sales pages.

Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-costa-/

Check out Funnel Candy's free 7-week course https://funnelcandy.com/

******

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Time stamps:

The Journey of Funnel Candy (00:05:48)

The Importance of Research in Business (00:08:39)

User Testing and Email Surveys (00:11:10)

Obtaining Insights through Website Polls and Hotjar (00:15:03)

Benefits and Costs of User Testing (00:16:41)

Importance of User Experience Insights (00:18:25)

Understanding User Behavior Using Website Surveys and Heatmaps (00:20:00)

Call to Value and Long Form Sales Pages (00:25:08)

Driving Actions through CTAs and User Engagement (00:27:34)

Feedback Mechanisms and Copywriting (00:30:16)

Research-Based Copywriting (00:31:38)

Validating Copy through Customer Insights (00:33:18)

How to Humanize AI Content Creation

Linda Melone — Mon, 26 Feb 2024 05:00:00 -0700

Now that AI is poking its head into every marketing space, humanizing your content has never been so crucial. People still have a literal leg up on creating copy for one main reason: emotions. AI doesn't feel things. And since we make decisions based on emotions, human copywriters and content creators have the advantage–if they know how to use it. In this episode, I speak with Jodie Chapman, Global Marketing Manager at Anitox, about the role of AI in content creation and its effects on humanizing content. We explore the balance between efficiency and maintaining authenticity, emphasizing the importance of connection and storytelling in resonating with audiences.

Connect with Jodie on LinkedIn: https://www.linkedin.com/in/jodie-j-chapman/

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For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out "15 High Converting Copywriting Formulas: eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Time stamps:

The Impact of AI on Humanizing Content (00:00:00)

The Limitations of AI in Emotional Connection (00:03:02)

The Role of Influencers and Thought Leadership (00:13:59)

The Authenticity of AI-generated Influencers (00:16:48)

Creating Resonating Content (00:19:19)

Maximizing Content Efforts (00:25:24)

Improving Content Creation Using AI Tools (00:30:27)

How to Break Into FinTech copywriting

Linda Melone — Tue, 20 Feb 2024 05:00:00 -0700

Writing for financial clients is both challenging and lucrative, says Kyle Robert Bell, freelance FinTech copywriter at Bell Copywriting, Inc. And it's not easy to break into this niche. In this insightful interview, Kyle tells how he landed his first FinTech copywriting client, lessons he learned along the way, and advice he gives to others who want to break into this copywriting specialty.

Follow Kyle on LinkedIn:

https://linkedin.com/in/bellcopywriting

Email: kyle.bell@bellcopywriting.com

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For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Time stamps:

Transitioning to Fintech Copywriting (00:06:43)

Landing the First Fintech Client (00:09:01)

Mission and Purpose of Fintech Companies (00:11:37)

Navigating Legalities in Fintech Copywriting (00:13:44)

Challenges of Creativity in Fintech Copywriting (00:16:02)

Adapting to Fintech Industry Changes and Trends (00:22:43)

Outreach and Client Acquisition (00:26:35)

Tips on How to Break into Fintech Copywriting (00:31:00)

Creating B2B Content Through a B2C Lens

Linda Melone — Tue, 13 Feb 2024 05:00:00 -0700

Crafting engaging, captivating and interesting copy for a B2B audience requires taking a B2C approach, says Nick Capozzi, CEO and Co-founder of SpliceVideo. And it's often overlooked, missed or undervalued. In this eye-opening episode, Nick reveals the power of storytelling in winning over prospects and customers alike. He also tells how to find and create stories, and ways to use them in your marketing.

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Follow Nick on LinkedIn: https://www.linkedin.com/in/nick-capozzi/

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For weekly tips on high-impact messaging, be sure to sign up for my newsletter: https://thecopyworx.com/newsletter/

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For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

Time stamps:

The B2B content for a B2C lens (00:02:06)

The importance of storytelling in B2B marketing (00:03:27)

Humanizing B2B through storytelling (00:05:17)

Incorporating emotion and vulnerability in storytelling (00:06:13)

Balancing authenticity and emotional storytelling (00:09:38)

Personal stories as a differentiation strategy (00:13:35)

Measuring Success of Storytelling Videos (00:20:01)

Repurposing Content on Social Media (00:22:47)

Future of Social Media and AI (00:29:16)

How to Craft an Irresistible Value Proposition

Linda Melone — Tue, 06 Feb 2024 05:00:00 -0700

Value propositions set the stage for all your copy and messaging. It's top of the stream for everything that flows down from it and sets you apart from the competition.

Your value prop answers the question: "Why should I hire you over everyone else?"

In my guest appearance on the Marketers On a Mission podcast with host, Christian Klepp, I divulge the 5 key aspects of a value proposition and much more.

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Time stamps:

Christian's Experience with Languages and Cultural Diversity (00:00:01)

Challenges of Learning Languages (00:01:28)

Identifying the Root Causes of Boring B2B Content (00:04:49)

Making B2B Content More Engaging (00:11:58)

Building Trust in B2B and the Importance of Valuable Content (00:15:29)

Common Mistakes on Corporate Websites (00:17:27)

Adding Human Elements to Brands (00:18:14)

Differentiating Brand Storytelling Approach for Brand Corporations (00:19:34)

Using Humor and Balancing the Element in B2B Marketing (00:23:22)

The Importance of Customer-Centric Storytelling (00:28:10)

Auditing and Finding New Angles for Storytelling (00:30:51)

Extracting Customer Insights for Storytelling (00:32:22)

Monetizing Your Podcast with Sponsorships

Linda Melone — Tue, 30 Jan 2024 05:00:00 -0700

Podcasts are more than a way to broadcast your message to your audience. They're a relationship management tool that can also attract sponsors and keep listeners hooked.

In this episode, I speak with Eric Melchor, founder of the Innovators Can Laugh B2B Podcast Community. He tells why authenticity and personality shine through in podcasting, how to attract sponsors–and the scoop on monetization. Specifically, can you make a living off of podcast sponsors?

Whether you're just starting or looking to boost your podcast's revenue, you'll find lots of knowledge bombs in this episode.

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Connect with Eric: https://www.linkedin.com/in/ericmelchor/

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Crafting Irresistible, Engaging B2B Content

Linda Melone — Tue, 23 Jan 2024 05:00:00 -0700

B2B content is notoriously known for being "boring to boring." It doesn't have to be that way. In this episode with Christian Klepp, Co-Founder/Director of Client Engagement for Einblick.co, he tells why boring content is rampant in B2B and how to create more engaging content. He explains how to turn blah marketing content into captivating narratives. He also shares actionable tips for crafting engaging B2B narratives.

Connect with Christian here:

Website: https://www.einblick.co/

LinkedIn profile: https://www.linkedin.com/in/christian-klepp-einblickconsulting

Podcast: https://www.einblick.co/podcasts

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For weekly tips on high-impact messaging, be sure to sign up for my newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

Strategies for Introvert-Friendly Sales

Linda Melone — Tue, 16 Jan 2024 05:00:00 -0700

Regardless of how you feel about sales, if you're in business you're selling, says Chad Lauer, president of Lauer Media Company and host of the Lauer Power Podcast. In this episode Chad shares invaluable tips for those who shy away from traditional selling. He offers practical advice on finding comfortable pitching methods, from casual lunches to LinkedIn networking. He tells the power of consistent outreach and structured processes in transforming the way introverts and sales-averse individuals approach and succeed in the world of sales.

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Connect with Chad on LinkedIn: https://www.linkedin.com/in/chad-lauer-82b4a538/

And check out his podcast, the Lauer Power Podcast

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Time stamps:

Impact of Personal Experiences on Perspective (00:02:42)

Sales and Personal Identity (00:10:25)

Chad's Journey Into Sales (00:11:15)

Sales as a Service (SaaS) and Its Benefits (00:15:04)

Outbound Sales System (00:16:08)

Explaining the Concept of Sales as a Service (00:17:03)

Effective Outreach Strategies (00:18:09)

Persistence in Sales (00:22:16)

Impact of Timing on Sales (00:26:42)

Positive Perception of Sales (00:28:36)

Building a Strong Sales Process (00:30:39)

Consistent Outreach and Sales System (00:31:30)

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Best Advice from the Top 100 Podcast Guests

Linda Melone — Tue, 09 Jan 2024 05:00:00 -0700

The B2B Marketing & Copywriting podcast reached 100 episodes! It's been two years in the making. Lots of fun, great guests, and priceless marketing and copywriting advice. In this special episode, I highlight 6 of the most downloaded episodes.

And I asked each of the guests two questions:

What was most exciting or surprising about the previous year (2023) and

What ONE bit of advice would they give to other marketers and / or copywriters?

Here are links to the original episodes:

Hannah Szabo on Creating Powerful Conversations on LinkedIn to Engage and Grow:

https://podcasts.apple.com/us/podcast/creating-powerful-conversations-on-linkedin-to-engage/id1614152949?i=1000621509947Yes

Sam Dunning Optimizing SEO for B2B Growth:

https://podcasts.apple.com/us/podcast/optimizing-seo-for-b2b-growth/id1614152949?i=1000615898761

Nancy Harhut on Using Behavioral Science to Motivate Your Audience:

https://podcasts.apple.com/us/podcast/behavioral-science-motivate-your-audience-to-take-action/id1614152949?i=1000603925615

Diana Kelly Levey on Copywriting Resilience:

https://podcasts.apple.com/us/podcast/copywriting-resilience-thriving-amidst-uncertainty/id1614152949?i=1000639117795

Robert Bostick on Using Humor to Build Trust:

https://podcasts.apple.com/us/podcast/using-humor-to-boost-trust-engagement/id1614152949?i=1000624549944

Jesus McDonald on Website Strategies that Turn Clicks Into Conversions:

https://podcasts.apple.com/us/podcast/website-strategies-that-turn-clicks-into-conversions/id1614152949?i=1000625256409

My solo podcast on using Psychographics for More Persuasive Copy:

https://podcasts.apple.com/us/podcast/how-to-use-psychographics-for-more-persuasive-copy/id1614152949?i=1000634062506

The Missing Piece In Your Marketing Strategy

Linda Melone — Tue, 02 Jan 2024 05:00:00 -0700

Marketing is not a guessing game... at least not if you want people to take action, buy, or hire your services. In this episode with Leanna Dow-Weimer, a customer-centric marketer and host of the Markigy podcast, Leanne tells why data-driven marketing is the only way to go.

She highlights the role of context and psychological needs to create effective marketing strategies and sheds light on the "why" behind customer behavior. She tells how to set up experiments correctly and even divulges how to find conversational "gems" in customer interviews. Let's dive in!

Are you a visual learner?

Check out this episode (and subscribe!) on my YouTube channel: YouTube channel: https://www.youtube.com/channel/UCS

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Find and connect with Leanne:

https://www.linkedin.com/in/leannedow/

markigy.com

https://www.youtube.com/@Markigy/featured

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For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Timestamps:

Science and Customer Centric Marketing (00:09:29)

Behavioral Psychology and Marketing (00:11:50)

Customer-Centric Marketing vs. Other Approaches (00:14:27)

The long game vs short game (00:17:32)

Customer-centric marketing example (00:17:43)

Using social media for customer research (00:19:53)

Balancing humor in marketing (00:23:04)

Finding gems in customer responses (00:24:36)

Actionable tips for customer-centric marketing (00:28:15)

Building relationships for customer-centric conversion (00:31:38)

Turning Posts Into Profit on LinkedIn

Linda Melone — Tue, 26 Dec 2023 05:00:00 -0700

How can you get quality leads and business from LinkedIn? Hint: It's nothing to do with your number of followers. In this episode I speak with Alex Boyd, founder of RevenueZen. He shares his personal journey of transforming LinkedIn into a business journal and how it propelled him to attract valuable clients. From crafting compelling narratives to finding the perfect balance between authenticity and promotion, he digs into the art and science behind converting with LinkedIn posts. You'll find actionable advice and real-world insights to help kick start your LinkedIn strategy.

Follow Alex on LinkedIn: linkedin.com/in/alexcboyd

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Time Stamps

Realizing the potential of LinkedIn (00:02:28)

Finding the right balance on LinkedIn (00:05:54)

The importance of personalization in connection requests (00:08:11)

The significance of CEOs showing up on LinkedIn (00:12:47)

The algorithm and engagement (00:16:15)

Lack of engagement and content performance (00:17:54)

The changing dynamics of post engagement (00:18:57)

The Story is More Important than the Words (00:24:04)

The Intellectual and Spiritual Work of Figuring Out Why People Should Care (00:25:03)

The Need for Patience and Message Market Fit (00:25:13)

Copywriting Resilience: Thriving Amidst Uncertainty

Linda Melone — Tue, 19 Dec 2023 05:00:00 -0700

Whether you're starting new or bouncing back from time away, marketing yourself consistently is crucial for steady work. In this episode, I speak with Diana Kelly Levey, CEO of DKL Content Services, Inc. I worked with Diana years ago when she was an editor at Prevention and Muscle & Fitness magazine. She tells how she maintains a six-figure salary working an average of only 15 hours a week, how she stays top-of-mind with editors, clients, and prospects and the tools she couldn't do without. Tune in for all the inside scoop.

This episode is sponsored by: LeadFeeder

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Connect with Diana here:

https://www.linkedin.com/in/dianakellylevey/

https://www.instagram.com/dianakellyleveyfreelance/

https://twitter.com/dianakelly

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Time stamps:

Transitioning from Print Publishing to Freelancing (00:03:07)

Working from 40 to 15 Hours a Week and Earning a Six-Figure Income (00:06:37)

Productivity Techniques and Strategies (00:09:14)

Marketing and Client Acquisition (00:12:14)

Securing Podcast Sponsors and the Importance of Niche and Collaboration (00:15:13)

Outreach Strategies in Finding Editors and Clients (00:16:02)

Using LinkedIn for Networking and Lead Generation (00:17:20)

Using Notion for Projects and Process Management (00:21:46)

The Benefits of Using Shield for Content (00:23:16)

LinkedIn as a Professional Platform (00:26:23)

Copywriting for E-commerce (00:29:12)

Staying Up-to-Date with Industry Trends (00:30:10)

Exploring Copywriting Opportunities (00:31:40)

AI Powered Podcast Automation

Linda Melone — Mon, 11 Dec 2023 05:00:00 -0700

AI remains one of the hottest topics among marketers and copywriters–and for good reason. In this episode, I speak with Mark Savant, Founder Mark Savant Media & Podcast Services and host of After Hours Entrepreneur podcast. He describes his journey into AI and its application in podcasting and copywriting. Mark shares how AI helped him save a ton of time and eventually start his own podcast production agency. And he touches on the potential pitfalls and misuse of AI. Join the discussion.

You can find and follow Mark here:

WEBSITE: https://www.marksavantmedia.com/

PODCAST: http://www.afterhoursentrepreneur.com/

PUBLIC EMAIL: contact@marksavantmedia.com

https://afterhoursentrepreneurmastermind.com/

https://www.instagram.com/marksavantmedia/

https://www.linkedin.com/in/mark-savant-ba777145/

https://twitter.com/marksavantmedia

https://www.youtube.com/channel/UC2ePGMF5jsWze1sc0Gftf4w

Company URL

https://Www.marksavantmedia.com

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Check out our Sponser, LeadFeeder HERE.

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Time stamps:

First Experience in Using AI in Copywriting (00:02:39)

The Power of Podcasting and Content Creation with AI (00:07:59)

The Importance of Using AI in Content Creation (00:11:11)

The Need for Consistency in Online Presence (00:12:55)

Choosing the Right Social Media Platforms (00:14:13)

Using AI for Content Creation and Idea Generation (00:20:58)

Using Custom GPT in Business (00:27:02)

Understanding Reading Patterns for Better Converting Copy

Linda Melone — Tue, 05 Dec 2023 05:00:00 -0700

Website visitors don't read. They skim. In fact, only 16% read word-by-word. Nearly 80% scan, looking for the information they need. This scanning behavior typically follows two distinct patterns: the F and the Z. Intrigued? Tune into this episode where I dive deep into how you can craft your copy to resonate with these unique reading patterns. Discover strategies to help your visitors find exactly what they're looking for, both quickly and effortlessly.

Check out the YouTube version for helpful images: https://youtu.be/o1ZcSCgdL5M

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Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments that move the needle: https://thecopyworx.com/newsletter/

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Time Stamps:

Eye Tracking and Reading Patterns (00:00:01)

F Pattern Design Examples (00:02:28)

Z Pattern Design Examples (00:03:45)

Eye tracking studies and scannable text (00:09:46)

Improving copy conversions (00:09:46)

How to Write Value-Driven Newsletters

Linda Melone — Tue, 28 Nov 2023 05:00:00 -0700

What makes a newsletter popular and engaging? And how do you craft persuasive copy that stands out without being sleazy? In this episode, Adriana Tica, strategist, writer, trend forecaster and entrepreneur, explores these topics and more. She also divulges the significance of creating a mailing list and why it’s an invaluable asset in the social media realm.

Find Adriana on LinkedIn

Catch up with her on X / Twitter: https://twitter.com/adriana_tica

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Check out our sponsor, LeadFeeder HERE.

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Time stamps:

Why Adriana Started Her Newsletter (00:03:05)

Focusing on Writing About Long-term Growth vs Latest Fads (00:04:29)

Bro Marketing and Ethical Business Practices (00:05:39)

Tackling Comparison and FOMO (00:08:36)

Unmasking Unethical Marketing (00:09:30)

Gathering Ideas for Newsletters (00:11:29)

Exposing Clickbait in Marketing (00:16:32)

Building Trust and Pre-Qualifying Clients (00:17:39)

Gamechanger: Lead Feeder as a Lead Generation Tool (00:19:01)

Creating a Thriving LinkedIn Community

Linda Melone — Tue, 21 Nov 2023 05:00:00 -0700

Creating a thriving online community on LinkedIn takes more than announcing your company's latest award or posting a link to your blog. A lot more. You need a strategy and a plan. In this podcast episode with Michael Scott Overholt, PhD, he unpacks his best secrets for crafting compelling messages, shares tips on posting effectively, and includes his LinkedIn planning practice.

Find Michael on LinkedIn: https://www.linkedin.com/in/michael-scott-overholt-phd/

Visit his website at: https://www.anabasisllc.com/

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Time stamps:

Building a Community on LinkedIn (00:01:17)

From Classics to Connections (00:03:16)

Building Relationships on LinkedIn (00:08:54)

Creating Communities on LinkedIn (00:10:01)

Posting Personal Content on Sundays (00:14:49)

The Networking Side of LinkedIn (00:16:52)

Collaborating and Building Relationships with Competitors (00:17:51)

Injecting Personality Into Content (00:19:24)

The Three Pillars of Building Community on LinkedIn (00:28:00)

Organizing and Using Systems (00:30:33)

Using Tools for Writing Efficiency (00:32:17)

Reset and Recharge Strategies for Overachievers

Linda Melone — Tue, 14 Nov 2023 05:00:00 -0700

Burnout doesn't play favorites—it can sneak up on anyone, from the corner office to the creative studio. This episode features Laura Nguyen, a once tireless professional who found herself clocking 75-hour weeks, only to end up with a prescription for rest from her doctor. It was the jolt she needed to reevaluate everything.

Join us as Laura spills the details on how she turned a health scare into a recipe for balance. She’s not just bouncing back. She’s on a mission to pass on her hard-won wisdom, helping others to ease their workloads and embrace the joy of living. Listen in to hear her transformative tale and the life-changing strategies you can use, too. Tune in and learn how to swap the endless hustle for a life that's truly fulfilling.

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Follow Laura on LinkedIn: https://www.linkedin.com/in/lauran546/

Laura's company: https://lauranguyen.co

How to Use Psychographics for More Persuasive Copy

Linda Melone — Tue, 07 Nov 2023 05:00:00 -0700

Demographics tell only part of the story when you're writing for your target audience. Income, marital status, place of residence, etc. create a broad picture of your audience. But it's not fine-tuned enough to truly speak to your ideal customer. Understanding your customer's values, beliefs, interests, and lifestyle allows you to craft personalized content that doesn't just speak to them — it speaks about them. Here's how to use psychographics to get a much clearer picture of who you're speaking to so they know you 'get' them.

Note: I gave an outdated email address at the end of this episode. The correct address is Linda@TheCopyWorx.com

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Time stamps:

Psychographics vs. Demographics (00:00:01)

Crafting Personalized Content (00:02:16)

Addressing Pain Points (00:03:34)

The importance of understanding customers' interests and lifestyle (00:09:33)

Incorporating psychographic characteristics into marketing (00:10:36)

Using emotional intelligence to gauge customers' openness (00:11:51) ***

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Niche Down to Create a Memorable Homepage

Linda Melone — Tue, 31 Oct 2023 05:00:00 -0700

Most B2B businesses don't know their value propositions -- or at least don't feature it on their homepage, says Anthony Pierri, co-founder of Fletch PMM, a product marketing consultancy focused on early stage founders. Fact is, it's a crucial part of attracting your ideal customers. In this eye-opening episode, Anthony tells how he helps early stage founders find their most compelling value propositions, ways to niche down for greatest impact, and translating all of it to a clear homepage.

Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/

Visit Fletch PMM: https://fletchpmm.com

The importance of niching down (00:01:13)

Differentiating Fletch PMM from other agencies (00:03:16)

The importance of specific positioning (00:08:02)

The success of niche targeting (00:09:02)

Overcoming fear of niching down (00:10:29)

The importance of targeting a specific audience (00:14:54)

The danger of comparing oneself to others (00:16:31)

The power of specificity in copywriting (00:18:48)

The process of writing website copy (00:22:18)

The timeline and process of working on the homepage (00:22:49)

The duration and steps involved in the copywriting process (00:23:39)

Leveraging Frameworks for Marketing Success

Linda Melone — Tue, 24 Oct 2023 05:00:00 -0700

Frameworks make the marketing game work, according to Tas Bober, founder of Delphinium Solutions. And she proves it with her strategies for using frameworks in both her business and personal life. She also shares tips on marketing efficiency, AI, landing pages, copywriting, and the importance of organic LinkedIn growth. Tune in to hear all the great value…

Follow Tas on LinkedIn: https://www.linkedin.com/in/tasbober/

Check out her company website: https://delphiniumsolutions.com/

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TIMESTAMPS:

Evolution of website framework [00:08:52]

Creating a system for sourcing people [00:09:40].

Using Google Sheets for flexibility and accessibility [00:11:17]

The importance of human intervention in using AI [00:17:03]

The limitations of AI in copywriting [00:18:21]

The value of providing upfront value in marketing [00:24:27]

The importance of trust and sharing information [00:25:31]

Quick conversion wins on landing pages [00:26:22]

The significance of delivering what users want [00:30:11]

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How to Write High-Performing Copy & Content

Linda Melone — Tue, 10 Oct 2023 05:00:00 -0700

In this episode, I'm a guest on the B2B Power Hour podcast hosted by Morgan Smith. I break down what makes great content and copy. I also talk about the difference between copy and content, a question I get often. I break down my favorite frameworks for creating social content and touch on the psychological drivers of great copy. Oh, and there’s also a PRO tip about creating buttons that convert.

You can find Morgan's podcast here: https://b2bpowerhour.com/podcast/

Follow him on LinkedIn: https://www.linkedin.com/in/morganjsmith/

Join 1,500 other copywriting and marketing peeps...

The difference between copy and content [00:01:17]

Linda explains the distinction between copy and content, emphasizing that copy is intended to inspire action, while content is meant to entertain or inform.

Blurred line between copy and content on LinkedIn [00:02:17]

The conversation explores the overlap between copy and content on LinkedIn, discussing how posts on the platform can include both elements.

Creating engaging content on LinkedIn [00:07:37]

Linda shares the key ingredients of a good LinkedIn post, highlighting the importance of a captivating headline and opening sentence to grab readers' attention.

The importance of sentence variation [00:08:36]

Linda discusses the importance of breaking up copy with shorter sentences and varying sentence length for better engagement.

Creating attention-grabbing headlines [00:09:46]

Linda shares tips for writing headlines that grab people's attention, including using controversial statements or surprising facts.

Appropriate calls to action on content [00:15:07]

The discussion revolves around the appropriateness of different calls to action on content, such as asking for engagement, following, or signing up for a newsletter.

The value proposition and customer understanding [00:18:35]

Discussion on the importance of having a solid value proposition and understanding customers' needs and challenges.

Using data and tracking results [00:20:21]

The importance of using data to inform content strategy and tracking the performance of marketing efforts.

Copywriting based on reader's level of awareness [00:22:36]

Explanation of how conversion copywriting takes into account the reader's level of awareness and tailors the messaging accordingly.

The different levels of attention [00:24:40]

Explains how to capture attention with headlines and guide readers through different levels of decision making.

Mapping copy to buying journey [00:25:38]

Discusses how to balance different levels of awareness and create copy that resonates with pain aware and product aware users.

Problem agitation and solution framework [00:31:45]

Introduces the problem agitation and solution framework as a preferred method for building sales pages and engaging readers.

The AIDA Framework [00:32:40]

Linda discusses the AIDA framework (Attention, Interest, Desire, Action) and its effectiveness in creating engaging LinkedIn posts.

Creating Effective Calls to Action [00:33:20]

Linda and the host discuss the best types of calls to action on a sales page, including direct language and verbs that evoke curiosity or value.

The Importance of Not Being Boring [00:40:13]

Linda emphasizes the importance of writing conversationally, incorporating personal stories, and using humor to make content and copy more interesting and engaging.

The importance of a killer headline [00:40:54]

Linda discusses the significance of spending time on creating a compelling headline for copy or content.

Starting in the middle of the piece [00:41:14]

Linda shares her technique of starting with a section she is excited to write and then later working on the headline.

The value of waiting to create a podcast title [00:42:14]

Linda explains how she waits until the end of an interview to come up with a title that captures the selling point.

Blending Visuals with Copy For Brand Impact

Linda Melone — Tue, 03 Oct 2023 05:00:00 -0700

In this episode, I speak with Kevin Rapp, founder and Chief Creative Officer, Kevin Rapp Consulting. He tells how he went from motion designer to leading a video team at a hot startup. We chat about everything from why shorter YouTube videos are winning to the real deal about using video in B2B. We’ll also get into how the journey with a brand isn't a straight line anymore—it's more like a treasure map with multiple touchpoints. Listen in...

Connect with Kevin:

Company URL: https://kevin-rapp.com

LinkedIn: https://www.linkedin.com/in/kevin-rapp-consulting/

Misconceptions about the creative profession [00:01:16] Discussion on the biggest misconceptions people have about the creative profession.

Defining creative and its role [00:03:03] Exploration of how creative is defined and its role in conveying intangible concepts through various mediums.

Kevin's journey in the creative field [00:05:13] Kevin's background in video production and his transition to working with tech companies and startups in branding and strategy.

The limitations and constraints that inspire creativity [00:10:07] The speakers discuss how limitations and constraints in a marketing objective inspire creativity and push the brand forward.

The changing landscape of video marketing [00:11:54] Kevin talks about how video marketing has drastically changed over the years, from laying off broadcast commercials to beta tape to the fragmented user journey of today.

Creating a modular and holistic content experience [00:13:38] We discuss the shift from focusing on one hero piece of content to conveying the brand story in smaller, bite-sized chunks across various platforms and formats.

The distinction between theory and practice [00:18:15] Discussion on the difference between blanket advice and practical steps in implementing advice.

The importance of video in shaping a brand [00:21:14] Exploration of how video is becoming a dominant form of communication and its role in defining a brand's identity.

The effectiveness and purpose of videos on websites [00:25:54] Debate on whether videos on websites should be integral to the user experience or used as a mere tactic.

The importance of concise and focused video content [00:28:15] We chat about the common problem of trying to include too much messaging in one video. Kevin recommends being tight and concise with video content.

Creating a systemized and modular set of video content [00:29:45] Kevin suggests investing in a systemized and modular set of content, breaking down longer videos into smaller components to create different videos for different stages of the sales and marketing funnel.

Avoiding decision fatigue with video calls to action [00:30:41] We discuss the negative impact of including too many calls to action in a video, leading to decision fatigue and inaction from viewers.

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Warm Up Cold Contacts with Personalized Outreach

Linda Melone — Wed, 27 Sep 2023 05:00:00 -0700

Who can resist the intrigue of an odd, bumpy package among the usual pile of bills and junk mail? The simple answer is, not many—including your potential clients. In my podcast chat with Jeremy Blubaugh, the go-to expert for making outreach more personalized, we dive into the power of standing out in both digital and physical mailboxes. He shares how to capture attention and secure meetings with your dream clients. And how custom-tailored outreach can turn curiosity into conversion.

Visit the Coinflip website at: https://www.coinflipmarketing.com

Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/coinflipmarketing/

*****

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Crafting Copy that Elevates Your Personal Brand on LinkedIn

Linda Melone — Tue, 19 Sep 2023 05:00:00 -0700

I spoke on a live audio event panel recently on creating a personal brand on LinkedIn. I provided tips on how to weave an authentic story on LinkedIn without over-sharing or being unprofessional, how to find your value proposition, how to tailor your LinkedIn posts to cover more than one objective... and lots more. Check it out...

TIME STAMPS:

Creating a Brand Voice on LinkedIn [00:00:02] Tips on defining brand pillars, consistency, and audience awareness to create a personal brand on LinkedIn.

Weaving an Authentic Narrative on LinkedIn [00:02:23] Guidance on sharing personal experiences, highlighting growth, setting professional boundaries, and showcasing expertise on LinkedIn.

Tailoring LinkedIn Posts for Multiple Objectives [00:06:09] Strategies for planning content that serves networking, thought leadership, and job searching objectives, using hashtags, and experimenting with different formats.

Creating an authentic narrative on LinkedIn [00:11:58] Tips on linking personal stories to professional outcomes and showcasing challenges overcome.

Tailoring LinkedIn posts for multiple objectives [00:11:58] Using content buckets to ensure posts serve more than one objective.

Improving your LinkedIn profile [00:11:58] Identifying areas for improvement by focusing on clarity, consistency, and compelling value.

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Demand Gen Redefined: A New Focus on Results

Linda Melone — Tue, 12 Sep 2023 05:00:00 -0700

Defining demand generation has always been a challenge, says Janelle Amos, Founder and Chief Strategist at Elevate Growth. In this episode, Janelle talks about how this realization helped her shift her business focus to better help her clients. She stresses the importance of clear messaging and communication to land long term clients.

Connect with Janelle here:

LinkedIn: https://www.linkedin.com/in/janelleamos/

******

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Boost Engagement with Audience Focused Content

Linda Melone — Wed, 06 Sep 2023 05:00:00 -0700

Thinking like a marketer can be detrimental to engagement, says Scott Murray, content marketer, communication craftsman and Sparketing coach. Scott suggests marketers should think less like marketers and more like consumers when creating content. In this episode, he explains that every aspect of what we do communicates a message to consumers, and their brains quickly interpret these messages. He advocates for a focus on value-driven, human-centered marketing that resonates with the audience's needs. Scott also highlights the significance of changing terminology to foster a more conversational approach and avoid alienating potential customers. Let's get into it...

Connect with Scott here:

ScottMurrayOnline.com

LinkedIn: https://www.linkedin.com/in/scmurray/

Buy "The Most Amazing Marketing Book Ever" HERE

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Mastering AI to Amplify the Human Touch

Linda Melone — Tue, 29 Aug 2023 05:00:00 -0700

Should we, as copywriters, use AI -- Or are we sabotaging our own efforts? In my guest appearance on Sam Dunning's podcast, The Business Growth Show, we dive deep into this topic. What are the pros and cons of using AI? When should we NOT use it for creating copy? And what are the best ways to use it for research? I answer these and other AI focused questions with Sam... give it a listen!

Sam's podcast link: https://www.businessgrowth.marketing/ai-for-copywriting-hell-yes-or-not-on-my-dying-grave

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Website Strategies that Turn Clicks Into Conversions

Linda Melone — Tue, 22 Aug 2023 05:00:00 -0700

In this encore interview with Jesus McDonald, CEO and founder of JRM Web Marketing, we talk all things website strategy. Jesus shares his insights into the value of performing a website audit, how to know if your marketing efforts are working, and why he's completely revamping his company's pricing page. In addition, discover how to know if your website is in need of a redesign... or not.

Find Jesus on LinkedIn: https://www.linkedin.com/in/jesus-mcdonald/

JRM Web Marketing: https://jrmwebmarketing.com/

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For exclusive tips on crafting high-converting copy, be sure to sign up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

Using Humor to Boost Trust & Engagement

Linda Melone — Tue, 15 Aug 2023 05:00:00 -0700

Why so serious? B2B businesses often shy away from using humor. But research shows making people laugh and smile creates trust and engagement. So why not use it? Learn from HumorPoint.com's CEO, Robert Quick Bostick, how to incorporate jokes, puns, and cartoons to build trust, elevate presentations and sales.

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Company URL: https://www.humorpoint.com

The Perfect Cartoon: http://www.perfectcartoon.com/?lang=en&db=production&q=copywriting

Connect with Robert on LinkedIn: https://www.linkedin.com/in/robertquickbostick/

*****

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21 Words & Phrases to Banish From Your Copy

Linda Melone — Tue, 08 Aug 2023 05:00:00 -0700

Marketing speak can wreck your conversions. We can find these overused words and phrases on nearly every B2B website. And AI loves them, which only adds to the yawn-worthy, meaningless, white noise. In this solo episode, I review the top 20 marketing words to ditch, what to say instead, and how to create copy that stands above the noise.

Links to the original LinkedIn posts (to download the carousels, enlarge the carousel to full size and click the download button)

AI is here to stay post: https://www.linkedin.com/feed/update/urn:li:activity:7088207226955317248

Marketing speak: https://www.linkedin.com/feed/update/urn:li:activity:7076591593071267840

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Join 1,500 other conversion-minded copywriters by subscribing to my weekly newsletter: https://thecopyworx.com/newsletter/ - newsletter

You can also find me on LinkedIn:

https://www.linkedin.com/in/linda-melone/ - LinkedIn URL

How to Attract High-Value Clients

Linda Melone — Tue, 01 Aug 2023 05:00:00 -0700

Competing on price is a race to the bottom. No one wins. As a marketer or entrepreneur, you want to reach prospects who see the value in your offer and are willing to pay whatever it takes. In this interview with Dominique Fraser, CEO of Groupe Sublim Inc., she shares tips on ways to grow your business faster by offering premium packages.

Find Dominique here: https://www.dominiquefraser.com

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Exceeding Expectations in SaaS Customer Support

Linda Melone — Tue, 25 Jul 2023 14:00:00 -0700

Customer support is often an afterthought. And the trend of replacing live support with AI often backfires. Quality, readily available customer support makes all the difference between happy clients… and ones who leave 1-star reviews. In my interview with Kendall Kunz, CEO and founder of Forms On Fire, he tells how his company became known for its superior support and what other B2B companies can do to improve theirs.

Connect with Kendall:

LinkedIn: https://www.linkedin.com/in/meetkendall/

Forms On Fire: https://www.formsonfire.com

Sailing With My Brother: https://sailingwithmybrother.com/

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Creating Powerful Conversations on LinkedIn to Engage & Grow

Linda Melone — Tue, 18 Jul 2023 05:00:00 -0700

Leaving comments on LinkedIn posts is an undervalued way to connect and engage. (Hint: "Great post!" doesn't cut it.) Leaving insightful remarks on others' posts can be more powerful than posting itself. In this fun episode, I speak with Hannah Szabo, Head of Operations @ Digital Brand Kit, who's unofficially known as the Queen Of Commenting. She dives into ways to use commenting to show your unique personality and perspective, common mistakes people make -- and a few tips for us copywriters specifically. Let's get into it!

Hannah also graciously created a special PDF of her best tips, so no need to take copious notes:

Click here to grab your copy: https://dl.orangedox.com/stopsuckycomments

Connect with Hannah:

LinkedIn: https://www.linkedin.com/in/hannah-szabo/

Business Website: https://digitalbrandkit.com/

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Website Design Best Practices

Linda Melone — Mon, 10 Jul 2023 05:00:00 -0700

Your website should make it easy for your B2B prospects to take action. If they're confused, or if your messaging isn't on point or they can't navigate quickly to the information they need... you'll lose them. In my interview with Milan Savov, founder and CEO of Smartclick Agency, he talks about the most relevant pages every website needs, how to determine the number of pages your business needs, and how to craft the buyer's journey.

Connect with Milan:

LinkedIn: https://www.linkedin.com/in/savovmilan/

Email: milan@smartclick.mk

Business Website: https://smartclick.agency/

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The Push and Pull Copywriting Strategy: Captivate and Convert

Linda Melone — Tue, 04 Jul 2023 05:00:00 -0700

In this mini solo podcast, I dig into the push and pull copywriting strategy. You'll hear how the two work together, which one works best for your needs... and the one over 70% of people prefer. Give it a listen...

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Unlocking the Keys to Personal Branding & Thought Leadership on LinkedIn

Linda Melone — Tue, 27 Jun 2023 05:00:00 -0700

In my interview with Nichole Williamson, chief brand officer at Zilker Media, she digs into: why LinkedIn is becoming the best platform for personal branding, the importance of humanizing content to drive authentic thought leadership, and the best strategies to drive personal thought leadership while elevating brand awareness for the company. Lots to unpack, so let's get into it...

Connect with Nichole:

LinkedIn: https://www.linkedin.com/in/nicholedavidson

Email: nichole@zilkermedia.com

Business Website: https://zilkermedia.com/

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Making an Impact with Visual Marketing

Linda Melone — Tue, 20 Jun 2023 05:00:00 -0700

"Visual experiences (websites, marketing, social) radically impact our psyches - our emotions, actions, reactions, understanding and actions - WAY more than we consciously realize," says Kate Newnham, Founder & CEO of Up Designs, a visual marketing and website design business. But what is visual marketing, exactly, and why does it work? In this episode, Kate answers these questions and more.

With a 15-year background as a Fortune 500 marketer, she's worked with high-level clients including Microsoft, Intel and Warner Bros. Listen in as she shares her best tips for creating an impact with visual marketing.

Connect with Kate:

Personal website: https://www.updesignsla.com/

LinkedIn: https://www.linkedin.com/in/katenewnham/

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Click-Worthy B2B Content for Any Platform

Linda Melone — Tue, 13 Jun 2023 05:00:00 -0700

Creating clickable B2B content is an art and a science. In this episode, I talk with A. Lee Judge, CEO of Content Monsta on how to create content that's a mix of both to get ahead of your competitors. Lee talks about crafting content so it resonates with your target audience and responds to their real needs. He also tells how to turn objections into content, the unique value of podcasts... and a whole lot more. Tune in for the entire, fun, conversation...

Connect with Lee:

LinkedIn: https://linkedin.com/in/aleejudge

ContentMonsta: https://ContentMonsta.com

Personal website: https://ALeeJudge.com

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Optimizing SEO for B2B Growth

Linda Melone — Tue, 06 Jun 2023 05:00:00 -0700

"SEO is most definitely not dead," says Sam Dunning, co-owner of the UK-based Web Choice. "Although Google is changing the way it's presenting information to readers." In this episode, I speak with Sam about these changes, the impact of AI on search, and the importance of SEO for B2B companies.

He also provides great info about using SEO to drive high-intent bottom of funnel buyers as well as ways to optimize top-of-the-funnel. Plus, he offers amazing free ways to scale SEO – and when SEO is not a good idea. Give it a listen...

And be sure to check out Sam's podcast, Business Growth Marketing: https://www.businessgrowth.marketing/

And find him on Linkedin: https://www.linkedin.com/in/samdunning/

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Creating Influence Through Brand Storytelling

Linda Melone — Tue, 30 May 2023 00:00:00 -0700

A compelling brand story can boost conversions up to 55%.

That's a powerful argument for honing your storytelling skills. In this solo episode, I talk about why storytelling is engaging:

The role of psychological factors such as emotions, self-identity, and trust
How brain processing contributes to the influence of brand storytelling on consumer behavior
Why emotional connections created through brand storytelling lead to memorable experiences that lead to increased purchases
Brand storytelling inspires people to share and generates positive word-of-mouth
The role of copywriting in creating a powerful brand story
Plus, real-life examples of brands with outstanding stories, such as Patagonia, Ben & Jerry's, Airbnb, Warby Parker, and TOMS.

Lastly, you'll discover practical tips for creating powerful brand storytelling that makes a brand unique.

Psychology Driven Marketing Strategies Based On Personal Growth

Linda Melone — Tue, 23 May 2023 05:00:00 -0700

People pleasing, burnout and codependency can all impact your ability to function as a marketer, manager -- or copywriter. ln this episode, I speak with Jahmaal Marshall, counselor/consultant and CEO of Listen then Speak, LLC. Jahmaal helps coaches and managers tackle these issues at the root. We discuss:

When would someone in marketing seek counseling services?
What are some issues your clients face?
How do we go beyond branding and communication and enjoy the revenue we make?
What makes you different from other coaches?

We'll also touch on narcissism... so be sure to tune in!

Find Jahmaal here:

LinkedIn: https://www.linkedin.com/in/jahmaalmarshall/

Website: https://listenthenspeak.com/

Listen then Speak podcast: https://open.spotify.com/show/1ZKBCtjVuob0vx4UqeAF8r?si=4d655508b61f4e0f,

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Linda's interview with Jahmaal on YouTube: https://youtu.be/yo9EQwaFzC8

The Power of Writing Clearly for Maximum Impact

Linda Melone — Tue, 16 May 2023 05:00:00 -0700

If your messaging isn't clear, you may as well write in wingdings. It will have the same impact. Problem is, writing with clarity isn't easy to do. It's not just about using easy-to-understand words, although that's part of it. In this mini podcast, I provide four simple ways to ensure your copy passes the clarity test. It can mean the difference between capturing the attention of 4% of people... or 93%. Check it out.

Unlocking the Power of Demand Generation for B2B Prospecting

Linda Melone — Mon, 08 May 2023 05:00:00 -0700

In this podcast interview, Deanna Shimoto, CEO of GrowthMode Marketing, discusses B2B buying in a changing world. She shares insights on how to create a demand generation engine, including the two pillars of strategy and content. She also dives into the concept of cornerstone and cobblestone content and how to get content out to the right audience.

Connect with Deanna here:

The Demand Gen Fix Podcast: https://thedemandgenfix.buzzsprout.com/

YouTube: https://www.youtube.com/@TheDemandGenFix

LinkedIn https://www.linkedin.com/in/deannashimota/GrowthMode Marketing

Website: www.growthmodemarketing.com

Watch the complete episode on Linda's YouTube:

https://www.youtube.com/watch?v=B1MG9ogWn3s&t=787s

Sign up for the Conversion Copywriting newsletter: https://thecopyworx.com/newsletter/

Cold Outreach that Builds Trust & Engagement

Linda Melone — Tue, 02 May 2023 05:00:00 -0700

Cold outreach gets a bad rep. Done right, cold outreach attracts your ideal customer that builds trust and lets them know you understand their challenges. And they are, therefore, happy to do business with you. Done wrong, you burn bridges that can never be repaired. Learn from Andrew Bolis how to turn cold leads into paying clients on this episode..

Connect with Andrew:

LinkedIn: https://www.linkedin.com/in/andrewbolis/

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Framing Your Copy for Maximum Engagement & Conversions

Linda Melone — Tue, 25 Apr 2023 05:00:00 -0700

The way you frame your copy influences how people perceive and respond to your words. So you clearly want to frame your copy in a way that attracts your ideal customer. Providing the best frame is most likely to inspire them to take action. In this solo podcast episode, I talk about the five most effective framing tactics with real-life examples. These include: emotional framing, positive framing, social proof framing and fear framing. Give it a listen.

Using Creativity to Drive Massive Traffic Gains

Linda Melone — Tue, 18 Apr 2023 05:00:00 -0700

Lead generation is both an art and a science. In my interview with Tom Shapiro, CEO of Stratabeat, a B2B marketing agency focused on organic growth, Tom shares how he used creativity to help generate a 7,000% traffic gain for one of his clients. He also predicts where he thinks B2B content is heading in the future, how copywriters can improve their content performance, how to use analytics in your marketing... and lots more.

Connect with Tom:

Business Website: https://stratabeat.com/

Personal Website: https://tomshapiro.com/

LinkedIn: https://www.linkedin.com/in/tomshapiro/

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Mastering the Challenges of B2B Marketing Strategies

Linda Melone — Tue, 11 Apr 2023 05:00:00 -0700

Developing content for demand generation in the B2B space is fraught with challenges. Yet, a strong content strategy is a crucial part of a B2B marketing strategies. In my interview with Paul Slack, CEO of Vende Digital, he describes these challenges, why content marketing is so important for B2Bs in 2023, and how the B2B buyer preferences have changed. Plus, what are the best steps to begin a content strategy? Tune in to find out.

Connect with Paul:

LinkedIn: https://www.linkedin.com/company/vende-digital/

Business Website: https://vendedigital.com/

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Create Memorable Moments for Your Audience

Linda Melone — Tue, 04 Apr 2023 05:00:00 -0700

Capturing the attention of an audience has never been more challenging. Knowing what to say and how to say it makes all the difference between engaging an audience... and not. In this episode, I speak with Karen Nicholas, Communications Manager of Social and Digital Engagement for TreeHouse Foods. She shares her best tips for creating memorable engagement that not only captivates an audience but holds their attention all the way through your message.

Connect with Karen Nicholas:

LinkedIn: https://www.linkedin.com/in/karen-nicholas-communications/

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Stop the Scroll with Buyer Centric Social Selling

Linda Melone — Mon, 27 Mar 2023 05:00:00 -0700

Stopping the scroll isn't easy to do on social networks. But it's necessary if you want people to read what you post. In my podcast interview with Steve Watt, market insights director at Seismic, Steve talks about the necessary steps you need to take to rise above the noise and grab people's attention. Give it a listen...

Connect with Steve:

LinkedIn: https://www.linkedin.com/in/stevewatt/

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5 Copywriting Myths that Wreck Conversions

Linda Melone — Mon, 20 Mar 2023 00:00:00 -0700

Copywriting is often misunderstood. Some misbeliefs can prevent you from getting the most out of your copy... or from trusting it enough to test or use it. In this episode, I talk about the 5 misconceptions I hear most... and the truth behind them.

Behavioral Science with Nancy Harhut: Motivate Your Audience to Take Action

Linda Melone — Mon, 13 Mar 2023 05:00:00 -0700

Why do we take action when we know "everyone else" is doing something? What effect do rhyming words have on our decision making? Do stories really have more impact than straight forward facts? In my interview with Nancy Harhut, chief creative director at HBT Marketing, and author of "Using Behavioral Science in Marketing," she talks about why these tactics work... and provides plenty of cool examples.

Connect with Nancy:

LinkedIn: https://www.linkedin.com/in/nancyharhut/

Twitter: @nharhut

Business Website: https://www.hbtmktg.com/

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7 Ways to Create Irresistible Marketing Emails

Linda Melone — Tue, 07 Mar 2023 05:00:00 -0700

News flash: Email is not dead, contrary to popular belief. In fact, it remains the most effective way to capture your audience's attention. And $42 ROI for every dollar you spend on email marketing is another major incentive to use this channel. In this short episode, I divulge 7 ways to create emails that grab attention and hold it. Let's go...

Lead Gen Strategies & Content Syndication

Linda Melone — Mon, 27 Feb 2023 05:00:00 -0700

In a world where demand gen gets all the attention, lead gen is often brushed aside. But done right, lead gen remains a powerful marketing tool. In my interview with Kristen Hoffman, sr. account executive at Netline, she defines lead gen (hint: it's not what you think it is), talks about the type of data you can glean from it... and how content syndication fits in.

Connect with Kristen:

LinkedIn: https://www.linkedin.com/in/kristen-a-hoffman/

Business Website: www.netline.com

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Copywriting & Content Writing Essentials for B2B Marketing

Linda Melone — Mon, 20 Feb 2023 00:15:00 -0700

Copywriting and content writing are often lumped together in B2B marketing. But they're vastly different... and equally important. In my interview with Jess Cook, Head of Content at LASSO, Jess and I banter about the differences between the two, whether someone can be both a copywriter AND a content writer, tips for inspiration... and lots more.

Connect with Jess:

LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/

Podcast (That's Marketing, Baby) https://podcasts.apple.com/us/podcast/thats-marketing-baby/id1663508844

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Will ChatGPT Replace Human Copywriters?

Linda Melone — Mon, 13 Feb 2023 05:00:00 -0700

The debate runs deep over the role of ChatGPT in the marketing world. Some marketers see it as an easy way to create reams of content with little effort. But at what price? Should writers/copywriters fear being replaced with AI –or is Chat simply another tool in their toolbox? In my interview with bestselling author and founder of RockStar Consulting, David J.P. Fisher (aka D. Fish), we hash out the pros, cons, and various viewpoints and opinions of ChatGPT's role in content and copywriting.

Connect with David:

LinkedIn: linkedin.com/in/iamdfish

Amazon: https://www.amazon.com/stores/David-J.P.-Fisher/author/B00SF5CXQQ

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How to Deliver Captivating Presentations Online and IRL

Linda Melone — Mon, 06 Feb 2023 05:00:00 -0700

Communication skills matter. Whether you're giving a presentation to a client or speaking on stage, it takes know-how to engage and capture attention. In this podcast interview with Brenden Kumarasamy, executive coach, and founder of MasterTalk, Brenden tells how you can master your own communication skills. He talks about how he became an expert public speaker, the biggest challenges people face speaking in public, why we struggle with it so much, along with tips to present better online.

Connect with Brenden:

Youtube: https://www.youtube.com/c/MasterTalks

LinkedIn: https://www.linkedin.com/in/brendenkumarasamy/

Instagram: https://instagram.com/masteryourtalk

Tik Tok: https://www.tiktok.com/@masteryourtalk

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Mastering the Art of Challenging Marketing Interviews

Linda Melone — Mon, 30 Jan 2023 14:37:00 -0700

After interviewing nearly 2,000 people in his career, Ryan Paul Gibson is an interviewing master. His years in journalism - and now as the founder of Content Lift - enable him to navigate nearly any situation. As my first returning guest (Ryan was also my first podcast guest), he spills the beans on how to handle people who don't recall details, those who give one-word answers, and even how to deal with combative subjects... and a lot more.

For more info and to contact Linda go to The Copy Worx.

The Power of Positioning

Linda Melone — Tue, 24 Jan 2023 16:48:00 -0700

Your positioning impacts your brand, customer perception -- and everything about your marketing. In my interview with positioning expert, Andrej Persolja, founder of Tangible Growth, he talks about how to make positioning work for your company, the common mistakes and the one thing you should never do in positioning.

For more info and to contact Linda go to The Copy Worx.

Marketing to Overcome the Biggest Growth Challenges

Linda Melone — Wed, 18 Jan 2023 16:48:00 -0700

Growing and scaling businesses is Stephen Rosenthal's jam. He's built several businesses successfully, including DocLib, an automated accounts payable software company, and Aurra Media. In this podcast interview, he talks about the biggest challenges he sees and his approaches to resolving them... with actionable tips on how you can do the same.

For more info and to contact Linda go to The Copy Worx.

Mastering Growth Marketing in 2023

Linda Melone — Wed, 11 Jan 2023 10:38:00 -0700

Growth at all costs is not a great strategy, says Ellen Schwartze, Sr Director, Digital Demand Generation at Knotch. In addition to her advice on growth, Ellen drops many knowledge bombs about sales funnels, how they relate to a buyer's stage of awareness, the most dangerous part of a funnel... and much more.

For more info and to contact Linda go to The Copy Worx.

Creating a Targeted Sales Message that Engages Buyers

Linda Melone — Sun, 01 Jan 2023 22:00:00 -0700

Your messaging is the foundation of your copy - and most importantly - your sales. A vague or misaligned message that doesn't resonate with your prospects leaves money on the table. In this interview with Luigi Prestinenzi, head of growth at Skalable Growth, he tells how to engage buyers with the right focus. And why, during a downturn, it's more important than ever to develop your prospecting skills.

The Social Media Spectrum: Creating the Best Mix

Linda Melone — Mon, 26 Dec 2022 11:01:00 -0700

What is the social media spectrum as teams head into 2023? Is there a "perfect" mix of content between the author, algorithm, and audience focus? Ashley Faus, Director of Integrated Product Marketing, Atlassian tells all in this eye-opening episode. Buckle up, hang on, and hit PLAY.

Connect with Ashley:

LinkedIn: https://www.linkedin.com/in/ashleyfaus/

Twitter: https://twitter.com/ashleyfaus

Business Website: https://consciouslycorporate.com/

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Marketing Planning Made Simple: 6 Easy Steps

Linda Melone — Mon, 19 Dec 2022 15:40:00 -0700

When your marketing efforts feel like you’re taking two steps forward and one step back, it may be time to go back to basics. Back to marketing fundamentals. In this interview I speak with Tim Fitzpatrick, president of Rialto Marketing, about the importance of nailing down the basic principles of marketing. Tim shares his 6-step tactical plan to get back on track.

Connect with Tim:

LinkedIn: https://www.linkedin.com/in/timpfitzpatrick/

Youtube: https://www.youtube.com/

Twitter: @RialtoMarketingTim

Facebook: https://www.facebook.com/timfitzpatrickco/

Business Website: https://consciouslycorporate.com/

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The Role of Empathy in Marketing

Linda Melone — Mon, 28 Nov 2022 11:14:00 -0700

Empathy is the ability to understand and share the feelings of another person. Without it, you have little chance of your customer trusting you. Why would they when you don’t understand them?

In my interview with Steve Gilman, president of Gravity Group and brand strategist, Steve talks about how he weaves his interesting background of improv, storytelling, and directing plays into an empathic marketing approach - why it works and how to do it.

Visit TheCopyWorx.com for more conversion copywriting tips.

Connect with Steve:

Email: steve@gravitygroup.com

Podcast: https://www.gravitygroup.com/podcast/

Business Website: https://gravitygroup.com/

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Measuring Brand Strategy

Linda Melone — Mon, 21 Nov 2022 05:00:00 -0700

Creating a brand strategy is an essential part of running a viable business. Without it, you leave your brand up to the random perceptions of the general public. And that's almost never a good thing.

In this interview with Steph Egger, senior strategist at SHFT Agency, Steph talks about how to strategically build brand perception, ways to measure brand efforts and how to know when you're ready for a brand strategy.

Visit TheCopyWorx.com for conversion copywriting tips and to contact Linda.

Content Marketing Trends & Strategies

Linda Melone — Mon, 14 Nov 2022 05:00:00 -0700

Every B2B company knows they need content to attract and engage their ideal customers. Lots of content. But throwing everything online without strategizing could do more harm to your brand than good.

In this interview with John Egan, owner of Jayhawk Media LLC and author of The Stripped-Down Guide to Content Marketing, John dives into current trends in content, steps brands can take to improve their content marketing initiatives and more.

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Digital Marketing: Recession Proof Tactics

Linda Melone — Mon, 07 Nov 2022 05:00:00 -0700

Digital marketing during Q4 is scary enough. Throw in a recession and it's enough to frighten the most seasoned marketer. The key: avoiding common knee-jerk reactions that only make things worse.

In my interview with Chris Roche, CEO and founder of Catalyst Consulting, he talks about the pitfalls B2B companies must avoid to get through. From demand rules you must follow to the pros and cons of YouTube marketing, he covers it all in this eye-opening interview.

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How to Stop Pitching & Start Connecting

Linda Melone — Mon, 31 Oct 2022 05:00:00 -0700

In a world where we're bombarded with ads and messaging shouting "buy me!", around every corner, real connections matter more than ever. In this week's podcast, I speak with Laura Templeton, Chief Instigator @ 30 Second Success and author of the book by the same name.

In this interview, she talks about the importance of networking, the best way to connect on LinkedIn... and lots more. Check it out...

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Brand Identity, Perception, and Influence

Linda Melone — Mon, 24 Oct 2022 05:00:00 -0700

A brand is more than the sum of its parts. It's a tapestry woven together from people's perceptions, influence - and so much more.

In this interview with Vin Eze, Brand Identity Designer, he defines branding, common misconceptions about brands and how to build a great brand. Tune in!

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Creating Profitable TikTok Ads

Linda Melone — Mon, 17 Oct 2022 05:00:29 -0700

Creating TikTok ads that attract your target audience doesn't happen by accident. It takes strategy and planning... and experience.

In today's episode, I speak with Sven Muchow, founder of Muchow Marketing, about what makes TikTok ads different from Facebook ads, what are the most common mistakes brands make on TikTok, and strategies that have worked best for his clients. Just hit play...

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This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Avoiding and Coping with Overwhelm & Burnout

Linda Melone — Mon, 10 Oct 2022 05:00:00 -0700

We applaud hustle culture. But working crazy hours, forgoing a social life and neglecting your health can have serious consequences over time. In this interview with Valincia Bennett, business strategist and founder of Savvy Method, she talks about signs of overwhelm and burnout, how to avoid both, and what to do if you find yourself in the thick of it all. Give it a listen...

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The Role of Content and Copy in Demand Generation

Linda Melone — Mon, 03 Oct 2022 05:00:00 -0700

Creating a demand gen strategy takes many parts working together over time. Content and copy play a huge role.

In this interview, I speak with Nicole Gates, global director of demand generation at Varonis, about the most common misconceptions about demand gen, how copy and content fit in, - and steps to get started.

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How to Create Copy from Content

Linda Melone — Tue, 27 Sep 2022 05:00:00 -0700

"So what's the difference between content and copy? Can you show how you'd rewrite content to turn it into copy?" I get these questions often and wanted to address them here with an example.

In this episode, I review the difference between copy and content. Then I give a real-life example, which is more clearly seen in a screen share in this YouTube video version of this podcast.

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Relationship Building Strategies that Work for B2B

Linda Melone — Mon, 26 Sep 2022 05:00:00 -0700

Relationships in business go beyond gathering reams of network connections and wishing people happy birthday when LinkedIn sends you a reminder. As in any relationship, it's about building trust.

In this interview with Mike Grinberg, CEO of Proofpoint Marketing, Mike talks about treating relationships as a journey, ways to overcome skepticism, the 5 micro-decision points of awareness in every relationship... and more. Check it out.

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How to Create Video Content that Converts

Linda Melone — Mon, 19 Sep 2022 05:00:00 -0700

Stacey Kelly knows video. A former MTV producer, she translates the skills she learned from directing and creating videos over the years to producing video for social platforms like LinkedIn and YouTube. Stacey specializes in videos that best tell your brand story, your solution, and effective YouTube/LinkedIn marketing strategies. Tune in to discover how to generate more leads and more traffic.

Visit The Copy Worx for more info and to contact Linda.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Keys to Creating Attention-Grabbing Content

Linda Melone — Mon, 12 Sep 2022 05:00:00 -0700

Consistently creating content that resonates with your audience can be a challenge. In this episode, Brooklin Nash, Co-Founder of BeamContent.co, talks about what he looks for in marketing tools, content mistakes he made early on and how to consistently produce content that grabs attention.

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How Graphic Design Influences Marketing and Branding

Linda Melone — Mon, 05 Sep 2022 10:44:00 -0700

We're visual creatures. So it makes sense that capturing the attention of your ideal customer requires landing pages and ads with a strong visual appeal.

In my interview with graphic designer Jane Kisnica, she talks about common mistakes in marketing graphics - with special tips on LinkedIn banners. We geek out over fonts and a bit of color psychology. She explains why Facebook uses blue and how red may work against your messaging. Jump right in!

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Emotional Intelligence: Your Key Marketing Tool

Linda Melone — Mon, 29 Aug 2022 05:00:00 -0700

Emotional intelligence (EQ) is more important than IQ, according to much research. Defined as "the ability to manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict," EQ is a characteristic highly valued by companies like Meta.

The ability to tap into and understand other people enables you to create bonds with them. Bonds create trust. Trust earns you relationships - and business.

In today's episode, I speak with Phil Johnson, EQ expert, executive coach and founder of the Master of Business Leadership, Inc. about how emotions drive decisions, keys to authentic listening and how Apple uses EQ to gain trust. Tune in!

Visit The Copy Worx for more info and to contact Linda.

Creating Maximum Engagement on Social (and what NOT to do)

Linda Melone — Mon, 22 Aug 2022 05:00:00 -0700

Jason Vana is no stranger to creating LinkedIn posts that get people talking. It's also what endears him to his audience... and lands him business. As a branding expert and founder and Head of Content at SHFT Agency, Jason's success speaks for itself.

In this episode, Jason talks about how to be seen as an expert on LinkedIn, the pros and cons of vulnerability on social, ways to improve your LinkedIn engagement and more. This episode is a bit longer than most, but worth every minute!

Visit The Copy Worx for more info and to contact Linda.