<![CDATA[B2B Needs Don Draper]]>Mon, 05 Jul 2021 13:40:59 +0000Captivate.fmcos@trueagency.com (True)https://artwork.captivate.fm/06b65568-70fd-48a9-8451-7f3ddb25b033/gBt-G2FidRMyazjOLq7oJ2Sj.pngB2B Needs Don DraperTruecos@trueagency.comTrueB2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.https://b2b-needs-don-draper.captivate.fmnoepisodicCreativity, Stand-Up Comedy and Commercial SuccessCreativity, Stand-Up Comedy and Commercial SuccessMark Cullen is the Chief Marketing Officer at Simon Kucher &amp; Partners. Simon Kucher &amp; Partners is a global consulting firm specialising in strategy, marketing, pricing, and sales. Founded in 1985, the company now has around 1,400 professionals worldwide and is regarded as the world's leading pricing advisor and thought leader. We talk about: How stand-up comedy experience translates into marketing Risk taking and making the difference Growing your top line vs cutting costs Importance of writing a good creative brief We hope you enjoy our exquisite conversation with Mark. Mark Cullen is the Chief Marketing Officer at Simon Kucher & Partners.

Simon Kucher & Partners is a global consulting firm specialising in strategy, marketing, pricing, and sales. Founded in 1985, the company now has around 1,400 professionals worldwide and is regarded as the world's leading pricing advisor and thought leader.

We talk about:

  1. How stand-up comedy experience translates into marketing
  2. Risk taking and making the difference
  3. Growing your top line vs cutting costs
  4. Importance of writing a good creative brief

We hope you enjoy our exquisite conversation with Mark.

]]>5aa60fec-2a39-486b-b2f0-dc60e2cccf6fFri, 18 Jun 2021 09:00:00 +010031:24nofull13Mark Cullen is the Chief Marketing Officer at Simon Kucher and Partners. Simon Kucher and Partners is a global consulting firm specialising in strategy, marketing, pricing, and sales. Founded in 1985, the company now has around 1,400 professionals worldwide and is regarded as the world's leading pricing advisor and thought leader. We talk about: How stand-up comedy experience translates into marketing Risk taking and making the difference Growing your top line vs cutting costs Importance of writing a good creative brief We hope you enjoy our exquisite conversation with Mark.True AgencyRichard Parsons on Why B2B Needs Don Draper Part.1Richard Parsons on Why B2B Needs Don Draper Part.1Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series.&nbsp; True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact. We talk about: What being 'a bit more Don Draper' means to him Richard's purpose behind launching this podcast Why he co-founded True Richard's take on ABM and how it should be done properly What makes great work stand out We hope you enjoy our fascinating conversation with Richard. Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series. 

True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.

We talk about:

  1. What being 'a bit more Don Draper' means to him
  2. Richard's purpose behind launching this podcast
  3. Why he co-founded True
  4. Richard's take on ABM and how it should be done properly
  5. What makes great work stand out

We hope you enjoy our fascinating conversation with Richard.

]]>80349e06-d101-498d-918e-132cf77fe0f7Fri, 18 Jun 2021 09:00:00 +010018:57nofull11Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series. True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact. We talk about: What being 'a bit more Don Draper' means to him Richard's purpose behind launching this podcast Why he co-founded True Richard's take on ABM and how it should be done properly What makes great work stand out We hope you enjoy our fascinating conversation with Richard.True AgencyCos Mingides on Why B2B Needs Don Draper Part.2Cos Mingides on Why B2B Needs Don Draper Part.2Cos Mingides is one of the Co-Founding Partners at True, one half of the creative spark for this podcast series. True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.&nbsp; We talk about: What being 'a bit more Don Draper' means to him and his purpose behind launching this podcast Why he co-founded True What B2B advertising is lacking The 5 principles of growth in B2B marketing and why some marketers don't use it We hope you enjoy our fascinating conversation with Cos. Cos Mingides is one of the Co-Founding Partners at True, one half of the creative spark for this podcast series.

True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact. 

We talk about:

  1. What being 'a bit more Don Draper' means to him and his purpose behind launching this podcast
  2. Why he co-founded True
  3. What B2B advertising is lacking
  4. The 5 principles of growth in B2B marketing and why some marketers don't use it

We hope you enjoy our fascinating conversation with Cos.

]]>8c25e1dd-5b0d-4cfc-a62b-6f598f849be5Fri, 18 Jun 2021 09:00:00 +010020:17nofull12Cos Mingides is one of the Co-Founding Partners at True, one half of the creative spark for this podcast series. True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact. We talk about: What being 'a bit more Don Draper' means to him and his purpose behind launching this podcast Why he co-founded True What B2B advertising is lacking The 5 principles of growth in B2B marketing and why some marketers don't use it We hope you enjoy our fascinating conversation with Cos.True Agency