<![CDATA[BAM Deepdives]]>6941f23d-8ee7-50d2-9cfd-6e26c6d88c99Mon, 30 Mar 2026 16:10:22 +0000Captivate.fmBAM Marketing Congresshttps://artwork.captivate.fm/ae85d100-70aa-4560-a2d5-5f12f21ff4eb/2Rbo2uS0eLJi1q6iz9eCX_kH.jpgBAM DeepdivesBAM Marketing CongressBAM Marketing CongressThe Belgian Association of Marketing, event organiser OFCORES and Emakina, an EPAM company have joined forces to gather the most inspiring national and international marketing experts for an inspiring chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.https://marketingcongress.be/falseepisodichttps://feeds.captivate.fm/bam-deepdives/nopodcastMore Tech, Less Impact: What Marketers Are MissingMore Tech, Less Impact: What Marketers Are MissingIn this episode, we explore why marketing often falls flat despite having more tools and technology than ever to deliver great customer experiences. Marketoonist Tom Fishburne has spent over 20 years drawing cartoons about the marketing industry, using humour to spotlight what goes wrong, and how to make it go right. We’ll discuss why humour matters, how it can help marketers connect on a deeper level, and what lessons his cartoons reveal about doing our best work.

This conversation is essential for marketers who want to combine creativity, empathy, and effectiveness in a fast-changing world.

]]>In this episode, we explore why marketing often falls flat despite having more tools and technology than ever to deliver great customer experiences. Marketoonist Tom Fishburne has spent over 20 years drawing cartoons about the marketing industry, using humour to spotlight what goes wrong, and how to make it go right. We’ll discuss why humour matters, how it can help marketers connect on a deeper level, and what lessons his cartoons reveal about doing our best work.

This conversation is essential for marketers who want to combine creativity, empathy, and effectiveness in a fast-changing world.

]]>1334d339-dd12-4edd-b472-bc742ddc3b29Sun, 29 Mar 2026 11:10:00 +020020:46falsefull5555The Distinctive Asset Dilemma: When Brands Should Change - and When They Shouldn’tThe Distinctive Asset Dilemma: When Brands Should Change - and When They Shouldn’tIn this episode, we explore the dilemma facing marketers today: balancing the need to modernize brand assets with the importance of maintaining consistency. As the old certainties about what defines brand distinctiveness are challenged, brands must adapt while ensuring their visual identity remains effective and recognizable in today’s fragmented media environment.

Together with Professor Jenni Romaniuk, Research Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute, we unpack the latest evidence-based insights on managing distinctive assets, including indicators for when to modernize and when to stay the course.

This conversation is essential for marketers navigating the tension between timeless principles of brand building and the demands of an ever-changing media ecosystem.

]]>In this episode, we explore the dilemma facing marketers today: balancing the need to modernize brand assets with the importance of maintaining consistency. As the old certainties about what defines brand distinctiveness are challenged, brands must adapt while ensuring their visual identity remains effective and recognizable in today’s fragmented media environment.

Together with Professor Jenni Romaniuk, Research Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute, we unpack the latest evidence-based insights on managing distinctive assets, including indicators for when to modernize and when to stay the course.

This conversation is essential for marketers navigating the tension between timeless principles of brand building and the demands of an ever-changing media ecosystem.

]]>954a2e8f-aa23-4565-ad1e-39631de52f63Fri, 13 Mar 2026 11:15:00 +020025:20falsefull5445Consistency in the Age of Chaos: Rethinking Brand Building for a Fragmented WorldConsistency in the Age of Chaos: Rethinking Brand Building for a Fragmented WorldIn this episode, we explore the dilemma facing marketers today: how to build a consistent brand in a world of media and creative fragmentation. As the old certainties of TV dominance fade, brands must adapt to a landscape where platforms demand novelty and freshness, while evidence insists on consistency and repetition. Together with Tom Roach, VP of Brand Strategy at Jellyfish and one of marketing’s most influential voices, we unpack the new rules for brand building and how to maintain singularity of message while meeting the relentless demand for fresh, platform-fit content. This conversation is essential for marketers navigating the tension between timeless fundamentals and evolving creative tactics.

]]>In this episode, we explore the dilemma facing marketers today: how to build a consistent brand in a world of media and creative fragmentation. As the old certainties of TV dominance fade, brands must adapt to a landscape where platforms demand novelty and freshness, while evidence insists on consistency and repetition. Together with Tom Roach, VP of Brand Strategy at Jellyfish and one of marketing’s most influential voices, we unpack the new rules for brand building and how to maintain singularity of message while meeting the relentless demand for fresh, platform-fit content. This conversation is essential for marketers navigating the tension between timeless fundamentals and evolving creative tactics.

]]>8aee1413-436a-4788-ab4c-1fcfe0a5aa86Fri, 27 Feb 2026 14:30:00 +020034:54falsefull5335Marketing vs. Finance: Who’s Really Driving Growth?Marketing vs. Finance: Who’s Really Driving Growth?In this episode, we explore why marketing has surrendered to finance and why that’s a problem. Rory Sutherland argues that by obsessing over short-term ROI and narrow performance metrics, companies sacrifice long-term brand value, creativity and growth. Drawing on behavioural science, he explains why perception, psychology and reframing problems often create more impact than purely financial or engineering solutions.

Ultimately, his message is clear: marketing must reclaim its seat at the table, not by speaking the language of finance, but by confidently advocating for its own way of thinking.

]]>In this episode, we explore why marketing has surrendered to finance and why that’s a problem. Rory Sutherland argues that by obsessing over short-term ROI and narrow performance metrics, companies sacrifice long-term brand value, creativity and growth. Drawing on behavioural science, he explains why perception, psychology and reframing problems often create more impact than purely financial or engineering solutions.

Ultimately, his message is clear: marketing must reclaim its seat at the table, not by speaking the language of finance, but by confidently advocating for its own way of thinking.

]]>314f714e-d373-483b-8f13-5ec037d1d928Fri, 13 Feb 2026 11:50:00 +020045:55falsefull5225"Why curiosity is marketing’s ultimate competitive advantage""Why curiosity is marketing’s ultimate competitive advantage"In this episode, Carla Johnson reframes curiosity as a strategic skill — not a distraction — and shows why it’s one of marketing’s strongest competitive advantages. She introduces applied curiosity and explains how better questions lead to stronger creativity, smarter decisions and more meaningful innovation. A must-listen for marketers who want to move beyond efficiency and create work that truly stands out.

]]>In this episode, Carla Johnson reframes curiosity as a strategic skill — not a distraction — and shows why it’s one of marketing’s strongest competitive advantages. She introduces applied curiosity and explains how better questions lead to stronger creativity, smarter decisions and more meaningful innovation. A must-listen for marketers who want to move beyond efficiency and create work that truly stands out.

]]>62a34f33-1d46-44ae-a512-4e5ddd8334f0Thu, 05 Feb 2026 10:30:00 +020034:21falsefull5115#5 THOMAS ERIKSON - What you as a leader should know#5 THOMAS ERIKSON - What you as a leader should knowIn this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Thomas Erikson to delve into the difficult topic of leadership in marketing. Together, they examine what it takes to be a leader and how knowing about behavioural science can support that. Thomas delves into topics like the critical role of communication and self-awareness in leadership and how recognizing different behavior types can enhance leadership skills.

Discover the personal challenges Thomas faced and the lessons learned from them, providing invaluable advice for current and aspiring leaders in any field. Looking towards the future, Thomas gives us a glimpse of the new areas he's exploring and leaves us with key advice for anyone striving to improve their leadership capabilities. This episode is essential for professionals eager to understand what makes a good leader and what influences interpersonal dynamics in professional settings.

]]>In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Thomas Erikson to delve into the difficult topic of leadership in marketing. Together, they examine what it takes to be a leader and how knowing about behavioural science can support that. Thomas delves into topics like the critical role of communication and self-awareness in leadership and how recognizing different behavior types can enhance leadership skills.

Discover the personal challenges Thomas faced and the lessons learned from them, providing invaluable advice for current and aspiring leaders in any field. Looking towards the future, Thomas gives us a glimpse of the new areas he's exploring and leaves us with key advice for anyone striving to improve their leadership capabilities. This episode is essential for professionals eager to understand what makes a good leader and what influences interpersonal dynamics in professional settings.

]]>28032d98-0748-49d7-a793-6fbdcfa620a2Tue, 25 Feb 2025 08:00:00 +020045:30falsefull4554#4 MAARTEN DE NEVE & ANTHONY IGLESIAS GUERRA - Unpacking hyper-personalisation in marketing#4 MAARTEN DE NEVE & ANTHONY IGLESIAS GUERRA - Unpacking hyper-personalisation in marketingIn this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the transformative power of personalisation in today’s marketing strategies. Together with Anthony Iglesias Guerra (from Carrefour) and Maarten De Neve (Emakina) she examines how top-tier technologies like AI and data analytics are revolutionizing the way brands engage with their consumers by creating uniquely tailored experiences. Together, they discuss practical applications, emerging trends, and the impact of the advent of hyper-personalisation on business outcomes.

Discover how leading companies are getting ready to harness the potential of personalisation to predict customer preferences, enhance interaction, and drive unparalleled business growth. Tune in to gain invaluable insights into making your marketing strategy not only reactive but also intuitively proactive. This episode is essential for professionals eager to harness technology to elevate their marketing initiatives to new heights.

]]>In this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the transformative power of personalisation in today’s marketing strategies. Together with Anthony Iglesias Guerra (from Carrefour) and Maarten De Neve (Emakina) she examines how top-tier technologies like AI and data analytics are revolutionizing the way brands engage with their consumers by creating uniquely tailored experiences. Together, they discuss practical applications, emerging trends, and the impact of the advent of hyper-personalisation on business outcomes.

Discover how leading companies are getting ready to harness the potential of personalisation to predict customer preferences, enhance interaction, and drive unparalleled business growth. Tune in to gain invaluable insights into making your marketing strategy not only reactive but also intuitively proactive. This episode is essential for professionals eager to harness technology to elevate their marketing initiatives to new heights.

]]>86019fad-fd16-403c-bff2-ea421cda52b4Tue, 18 Feb 2025 07:00:00 +020043:50falsefull4444#3 MATT NAVARRA - What your social media team should know#3 MATT NAVARRA - What your social media team should knowIn this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Matt Navarra to delve into the hot topics of Social Media for next year’s marketing strategies and beyond. Together, they examine some selected topics and ask why they are important for marketeers. Matt delves into topics like Threads and BlueSky, social commerce, the LinkedIn Renaissance, spatial experiences, ADHD and how to build your Social Media teams.

Discover what the future of social holds and gain invaluable insights into making your marketing strategy ready for 2025 and beyond. Also learn more about the impact of ADHD on Matt’s professional life. This episode is essential for professionals eager to understand what to expect from social media in the short term and to elevate their marketing to new heights in the long term.

]]>In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Matt Navarra to delve into the hot topics of Social Media for next year’s marketing strategies and beyond. Together, they examine some selected topics and ask why they are important for marketeers. Matt delves into topics like Threads and BlueSky, social commerce, the LinkedIn Renaissance, spatial experiences, ADHD and how to build your Social Media teams.

Discover what the future of social holds and gain invaluable insights into making your marketing strategy ready for 2025 and beyond. Also learn more about the impact of ADHD on Matt’s professional life. This episode is essential for professionals eager to understand what to expect from social media in the short term and to elevate their marketing to new heights in the long term.

]]>867575bd-2441-4aaa-9225-fca5fdc3fb05Tue, 11 Feb 2025 07:00:00 +020037:43falsefull4334#2 SANDRA TIELEMANS & IVANEL PEREZ BOLIVAR - Leveraging Behavioral Science in Experience Design#2 SANDRA TIELEMANS & IVANEL PEREZ BOLIVAR - Leveraging Behavioral Science in Experience DesignIn this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the powerful synergy between behavioral science and experience design within marketing. She speaks with Sandra Tielemans (from Proximus) and Ivanel Pérez Bolívar, from Emakina) to understand how strategic design choices, informed by behavioral principles, can profoundly influence consumer interactions and decision-making. Together, they explore practical examples of how fine-tuned design elements can dramatically enhance user engagement and conversion rates.

Gain insights into the methodologies for integrating behavioral insights into digital interfaces and physical spaces to create compelling, user-centric marketing campaigns. Learn how to harness the subtleties of behavioral science to innovate your approach to experience design, ensuring your marketing strategies resonate deeply and drive meaningful actions. This episode is invaluable for marketing professionals and Experience Designers seeking to elevate their craft through the lens of behavioral insights.

]]>In this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the powerful synergy between behavioral science and experience design within marketing. She speaks with Sandra Tielemans (from Proximus) and Ivanel Pérez Bolívar, from Emakina) to understand how strategic design choices, informed by behavioral principles, can profoundly influence consumer interactions and decision-making. Together, they explore practical examples of how fine-tuned design elements can dramatically enhance user engagement and conversion rates.

Gain insights into the methodologies for integrating behavioral insights into digital interfaces and physical spaces to create compelling, user-centric marketing campaigns. Learn how to harness the subtleties of behavioral science to innovate your approach to experience design, ensuring your marketing strategies resonate deeply and drive meaningful actions. This episode is invaluable for marketing professionals and Experience Designers seeking to elevate their craft through the lens of behavioral insights.

]]>e2a72403-e10a-4d8a-a538-418c91a746b2Tue, 04 Feb 2025 07:00:00 +020058:33falsefull4224#1 NEIL PATEL - What your digital marketing team should know#1 NEIL PATEL - What your digital marketing team should knowIn this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Neil Patel to delve into the hot topics of digital marketing for next year’s marketing strategies and beyond. Together, they examine some selected topics and ask why they are important for marketers. Neil dives into topics like Search Everywhere Optimization, the role of AI and voice interfaces in SEO, the future of email marketing and the possibilities of hyper-personalisation.

Discover what the future of SEO holds and gain invaluable insights into making your digital marketing strategy ready for 2025 and beyond. This episode is essential for professionals eager to understand what to expect from SEO in the short term and to elevate their overall digital marketing to new heights in the long term.

]]>In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Neil Patel to delve into the hot topics of digital marketing for next year’s marketing strategies and beyond. Together, they examine some selected topics and ask why they are important for marketers. Neil dives into topics like Search Everywhere Optimization, the role of AI and voice interfaces in SEO, the future of email marketing and the possibilities of hyper-personalisation.

Discover what the future of SEO holds and gain invaluable insights into making your digital marketing strategy ready for 2025 and beyond. This episode is essential for professionals eager to understand what to expect from SEO in the short term and to elevate their overall digital marketing to new heights in the long term.

]]>513cf8cd-0b6c-4992-ad3c-145b82dff6feMon, 27 Jan 2025 14:30:00 +020022:42falsefull4114#5 ISABEL DONVIL - Retail Revolution#5 ISABEL DONVIL - Retail RevolutionIsabel Donvil from AddRetail discussed the revolution in the retail world - from ecological, economical to the technological point of view - and how it is an incredible opportunity for change and to craft a unique experience for retail audiences.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

]]>Isabel Donvil from AddRetail discussed the revolution in the retail world - from ecological, economical to the technological point of view - and how it is an incredible opportunity for change and to craft a unique experience for retail audiences.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

]]>d387c23e-f29a-451c-beaa-88e86b5bbf36Mon, 10 Jun 2024 10:45:00 +020020:12falsefull3553#4 ANNETTE DOMS & DANIEL HULME - Technology & Creativity#4 ANNETTE DOMS & DANIEL HULME - Technology & CreativityWhat impact does and will artificial intelligence have on our society? How do we bring people and technology together? In this Casual Talks episode, Annette Doms and Daniel Hulme discuss these questions as well as digital ownership, Web3 and NFTs.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

]]>What impact does and will artificial intelligence have on our society? How do we bring people and technology together? In this Casual Talks episode, Annette Doms and Daniel Hulme discuss these questions as well as digital ownership, Web3 and NFTs.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

]]>7ba1b95d-4137-4666-9d9a-4711d02950c0Thu, 25 Apr 2024 12:00:00 +020016:16falsefull3443#3 BOB SAFIAN & JOERI VAN DEN BERGH - Age of Chaos#3 BOB SAFIAN & JOERI VAN DEN BERGH - Age of ChaosEpisode 3 of our new Casual Talks series dives deep into the "age of chaos" with Bob Safian and Joeri Van den Bergh. Both speakers discuss how in this time of rapid high velocity change, generations are being influenced by this chaotic world and how this then affects how they look at society and therefore to marketing and brands.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

]]>Episode 3 of our new Casual Talks series dives deep into the "age of chaos" with Bob Safian and Joeri Van den Bergh. Both speakers discuss how in this time of rapid high velocity change, generations are being influenced by this chaotic world and how this then affects how they look at society and therefore to marketing and brands.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

]]>c315b162-9868-484b-a770-10c1ebc897e0Sun, 24 Mar 2024 15:45:00 +020021:08falsefull3333#2 VICTORIA HURTH & SAMIRA BROPHY - Why all organisations need to be "purpose driven"#2 VICTORIA HURTH & SAMIRA BROPHY - Why all organisations need to be "purpose driven"In the second of our new season of Casual Talks, Samira Brophy and Victoria Hurth dive into sustainable impactful marketing. Samira Brophy dives into sustainability advertising and how companies can improve it to make more of an impact, while Victoria Hurth delves into a wellbeing economy and how it can be driven by purpose-driven organisations and meaningful work.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

]]>In the second of our new season of Casual Talks, Samira Brophy and Victoria Hurth dive into sustainable impactful marketing. Samira Brophy dives into sustainability advertising and how companies can improve it to make more of an impact, while Victoria Hurth delves into a wellbeing economy and how it can be driven by purpose-driven organisations and meaningful work.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

]]>e638168b-5767-44e1-80a6-f21b8c72d25aTue, 05 Mar 2024 16:15:00 +020021:18falsefull3223#1 MARK SCHAEFER & JOERI BILLAST - Marketing with Feeling#1 MARK SCHAEFER & JOERI BILLAST - Marketing with FeelingMark Schaefer and Joeri Billast join Rebecca Cox in this edition of Casual Talks to how important personal branding, community and feeling is in marketing within smaller businesses to large corporates and even within the metaverse.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

]]>Mark Schaefer and Joeri Billast join Rebecca Cox in this edition of Casual Talks to how important personal branding, community and feeling is in marketing within smaller businesses to large corporates and even within the metaverse.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

]]>b1bb1d69-f19a-4743-a6c1-1b2ff07f7883Tue, 20 Feb 2024 06:00:00 +020019:31falsefull3113#7 ROBIN VISSENAEKENS - Re-Think Pakje van je Hart#7 ROBIN VISSENAEKENS - Re-Think Pakje van je HartRobin Vissenaekens, director of JOE, explains in this podcast why the charity "Pakje van je hart" is still so necessary as 1 in 5 children in Belgium live in poverty. If you would like to donate, please visit the platform or buy a gift on Friday 8 December at the BAM Marketing Congress, as the JOE truck will be there all day.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>Robin Vissenaekens, director of JOE, explains in this podcast why the charity "Pakje van je hart" is still so necessary as 1 in 5 children in Belgium live in poverty. If you would like to donate, please visit the platform or buy a gift on Friday 8 December at the BAM Marketing Congress, as the JOE truck will be there all day.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>01c803c4-1b2c-44c6-b650-0c92480e42ffTue, 28 Nov 2023 09:30:00 +020017:55falsefull2772#6 KAREL BYLOOS - Re-think WEB3 & NFT'S#6 KAREL BYLOOS - Re-think WEB3 & NFT'SIn this episode Karel Byloos of 49Meta explains us more about NFT's and web3 and how you can use it. He also explains how you can claim your "Re-think Token" made for the Marketing Congress.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>In this episode Karel Byloos of 49Meta explains us more about NFT's and web3 and how you can use it. He also explains how you can claim your "Re-think Token" made for the Marketing Congress.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>24b45cf3-8bde-49e5-a043-5d6456bcf5b3Tue, 21 Nov 2023 09:30:00 +020021:20falsefull2662#5 KOEN EYKENS & PIETER-JAN THEUNIS - Re-think Podcasts#5 KOEN EYKENS & PIETER-JAN THEUNIS - Re-think Podcasts"Each company has a story to tell". In this episode podcast experts Koen Eykens & Pieter-Jan Theunis explain you why "Podcasts are here to stay".

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>"Each company has a story to tell". In this episode podcast experts Koen Eykens & Pieter-Jan Theunis explain you why "Podcasts are here to stay".

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>0d5205a0-5011-45f3-b1a7-1f8ee6c9dd3dThu, 16 Nov 2023 10:15:00 +020024:46falsefull2552#4 MICHELLE DASSEN - Re-think E-mail marketing#4 MICHELLE DASSEN - Re-think E-mail marketingE-mail marketing behoudt haar onverminderde belang als een essentieel communicatiekanaal om een nauwe band te onderhouden met uw klanten. In deze aflevering deelt Michelle Dassen van Flexmail inzichten over effectieve methoden om in contact te blijven met uw klanten.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>E-mail marketing behoudt haar onverminderde belang als een essentieel communicatiekanaal om een nauwe band te onderhouden met uw klanten. In deze aflevering deelt Michelle Dassen van Flexmail inzichten over effectieve methoden om in contact te blijven met uw klanten.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>4c2aa330-3df2-462b-a5be-7872bac6d83cTue, 24 Oct 2023 08:30:00 +020029:17falsefull2442#3: ALEX THORE & FRANCIS LIPPENS: Re-think congress theme#3: ALEX THORE & FRANCIS LIPPENS: Re-think congress themeCurious to understand the rationale behind selecting 'Re-think' as this year's Congress Theme and eager to discover what's in store for the upcoming Marketing Congress? Listen as Francis Lippens, CEO of FamousGrey, and Alex Thoré, Congress Captain, shed light on the reasons behind this choice and provide a sneak peek into this year's event.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>Curious to understand the rationale behind selecting 'Re-think' as this year's Congress Theme and eager to discover what's in store for the upcoming Marketing Congress? Listen as Francis Lippens, CEO of FamousGrey, and Alex Thoré, Congress Captain, shed light on the reasons behind this choice and provide a sneak peek into this year's event.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>bdec37cb-1e95-4c12-be10-ddec14930708Tue, 10 Oct 2023 11:00:00 +020025:59falsefull2332#2 ANDRIES DE WINTER & ELI SUNDERMANN: Rethink VideoANDRIES DE WINTER & ELI SUNDERMANN: Rethink VideoHow can we reinvent video so that it continues to work? Andries De Winter of Spaakgebek and Eli Sundermann of We Hear Different innovate with audio and video and make us rethink the future of content creation and distribution to stay relevant.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>How can we reinvent video so that it continues to work? Andries De Winter of Spaakgebek and Eli Sundermann of We Hear Different innovate with audio and video and make us rethink the future of content creation and distribution to stay relevant.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>db20631d-97ae-4217-bfe3-6615992c550fMon, 25 Sep 2023 14:00:00 +020021:39falsefull2222#1 DENNIS KENIS: Rethink Digital, data, AI and in-housingDENNIS KENIS: Rethink Digital, data, AI and in-housingIn this episode , we dive into the world of modern marketing with Dennis Kenis of Fightclub, a forward-thinking agency that combines performance media and creativity to play the market more effectively and efficiently. We discuss some current trends such as how data and AI will play a central role in driving marketing decisions, as well as the concept of in-housing. Tune in and rethink your digital marketing approach with Dennis.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>In this episode , we dive into the world of modern marketing with Dennis Kenis of Fightclub, a forward-thinking agency that combines performance media and creativity to play the market more effectively and efficiently. We discuss some current trends such as how data and AI will play a central role in driving marketing decisions, as well as the concept of in-housing. Tune in and rethink your digital marketing approach with Dennis.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>b722ef05-76af-4d19-82df-e74e00f5a412Mon, 11 Sep 2023 06:00:00 +020023:40falsefull2112CASUAL TALKS TRAILER Season 2 "Re-think"CASUAL TALKS TRAILER Season 2 "Re-think"Are you ready to dive back into the world of innovative marketing insights and inspiration? We're excited to announce a new series of the Casual Talks podcasts, around the “Re-think” Congress theme.

We have 20 thought-provoking episodes in store, featuring dynamic conversations with innovative BAM Marketing Congress partners as well as brilliant minds who will grace the stage on 7 and 8 December.

Every 2 weeks, we launch a new episode. Stay tuned as we begin this exciting new chapter on Tuesday morning, September 12. Let’s “Re-think”, celebrate innovation, embrace change and revolutionise the marketing landscape together.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>Are you ready to dive back into the world of innovative marketing insights and inspiration? We're excited to announce a new series of the Casual Talks podcasts, around the “Re-think” Congress theme.

We have 20 thought-provoking episodes in store, featuring dynamic conversations with innovative BAM Marketing Congress partners as well as brilliant minds who will grace the stage on 7 and 8 December.

Every 2 weeks, we launch a new episode. Stay tuned as we begin this exciting new chapter on Tuesday morning, September 12. Let’s “Re-think”, celebrate innovation, embrace change and revolutionise the marketing landscape together.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

]]>525f282c-e1e7-4124-b344-721a55072036Tue, 05 Sep 2023 00:00:00 +020000:39falsetrailer22#13 AVERAGE ROB: Stop working, start creating#13 AVERAGE ROB: Stop working, start creatingIn deze laatste aflevering schuift niemand minder dan Average Rob aan tafel. Het lijkt alsof alles wat deze Belgische creator aanraakt in goud verandert: van een succesvol YouTube-kanaal tot zijn eigen biermerk. Toch ging zijn talk over het belang van falen. So stop working & start listening! 


]]>In deze laatste aflevering schuift niemand minder dan Average Rob aan tafel. Het lijkt alsof alles wat deze Belgische creator aanraakt in goud verandert: van een succesvol YouTube-kanaal tot zijn eigen biermerk. Toch ging zijn talk over het belang van falen. So stop working & start listening! 


]]>d292916e-944e-47a9-90dd-51449e4b30caMon, 29 May 2023 23:00:50 +020023:44falsefull113131<p>In deze laatste aflevering schuift niemand minder dan Average Rob aan tafel. Het lijkt alsof alles wat deze Belgische creator aanraakt in goud verandert: van een succesvol YouTube-kanaal tot zijn eigen biermerk. Toch ging zijn talk over het belang van falen. So stop working &amp; start listening! </p> <p><br></p> #12 JULIE VERHEGGHE, ALEX THORÉ & EMMANUEL HAMELINCK: Recap Marketing Congress 2022#12 JULIE VERHEGGHE, ALEX THORÉ & EMMANUEL HAMELINCK: Recap Marketing Congress 2022In deze aflevering praten we met Alex Thoré, Emmanuel Hamelinck en Julie Verhegghe. Na meer dan 20 jaar ervaring in marketing, richtte Alex zijn eigen brand experience agency “Buda” op. Alex is bovendien de “captain” en host van het BAM Marketing Congress. Emmanuel en Julie staan in voor de sales bij Aluvision, het bedrijf achter onze podcast booth. Met deze 3 sprekers blikken wij terug op het congres. Alvast veel luisterplezier met deze voorlaatste podcast!

]]>In deze aflevering praten we met Alex Thoré, Emmanuel Hamelinck en Julie Verhegghe. Na meer dan 20 jaar ervaring in marketing, richtte Alex zijn eigen brand experience agency “Buda” op. Alex is bovendien de “captain” en host van het BAM Marketing Congress. Emmanuel en Julie staan in voor de sales bij Aluvision, het bedrijf achter onze podcast booth. Met deze 3 sprekers blikken wij terug op het congres. Alvast veel luisterplezier met deze voorlaatste podcast!

]]>cc8c26b6-fc6e-486c-a356-4166567ae455Tue, 23 May 2023 07:13:04 +020015:26falsefull112121<p>In deze aflevering praten we met Alex Thoré, Emmanuel Hamelinck en Julie Verhegghe. Na meer dan 20 jaar ervaring in marketing, richtte Alex zijn eigen brand experience agency “Buda” op. Alex is bovendien de “captain” en host van het BAM Marketing Congress. Emmanuel en Julie staan in voor de sales bij Aluvision, het bedrijf achter onze podcast booth. Met deze 3 sprekers blikken wij terug op het congres. Alvast veel luisterplezier met deze voorlaatste podcast!</p> #11 SILVIA GARCIA & ISABEL VERSTRAETE: Happiness as a competitive advantage#11 SILVIA GARCIA & ISABEL VERSTRAETE: Happiness as a competitive advantageIn this episode, we talk with Silvia Garcia and Isabel Verstraete. Silvia is a worldwide expert on happiness at work. She’s the former Coca-Cola marketing director and CEO of Feel Logic and Happiest Place to work. Isabel is also a marketing veteran. She is brand strategy consultant and  author of “the Care principles”. They argue that happiness can give companies, brands and people a lot of competitive advantage. So start caring about yourself and others and listen to this episode with a smile!

]]>In this episode, we talk with Silvia Garcia and Isabel Verstraete. Silvia is a worldwide expert on happiness at work. She’s the former Coca-Cola marketing director and CEO of Feel Logic and Happiest Place to work. Isabel is also a marketing veteran. She is brand strategy consultant and  author of “the Care principles”. They argue that happiness can give companies, brands and people a lot of competitive advantage. So start caring about yourself and others and listen to this episode with a smile!

]]>87375487-f09a-464c-85ec-39c1cc49baa5Mon, 15 May 2023 23:06:34 +020030:20falsefull111111<p>In this episode, we talk with Silvia Garcia and Isabel Verstraete. Silvia is a worldwide expert on happiness at work. She’s the former Coca-Cola marketing director and CEO of Feel Logic and Happiest Place to work. Isabel is also a marketing veteran. She is brand strategy consultant and  author of “the Care principles”. They argue that happiness can give companies, brands and people a lot of competitive advantage. So start caring about yourself and others and listen to this episode with a smile! </p> #10 MYRIAM BLANPAIN: L’avenir du commerce de détail#10 MYRIAM BLANPAIN: L’avenir du commerce de détailCette semaine, Myriam Blanpain nous partage sa vision de l’avenir au sujet du commerce de détail. Les opportunités ne manquent pas, mais nous devons faire un effort supplémentaire pour mettre en œuvre l'innovation de la bonne manière. Elle conseille aux petites entreprises du commerce de détail d'adopter le modèle hybride et de ne pas considérer Internet comme une menace, mais comme un facilitateur. Elle nous donne même son avis concernant l’arrivée d’Amazon sur le marché belge. Écoutez le podcast pour découvrir le jus !

]]>Cette semaine, Myriam Blanpain nous partage sa vision de l’avenir au sujet du commerce de détail. Les opportunités ne manquent pas, mais nous devons faire un effort supplémentaire pour mettre en œuvre l'innovation de la bonne manière. Elle conseille aux petites entreprises du commerce de détail d'adopter le modèle hybride et de ne pas considérer Internet comme une menace, mais comme un facilitateur. Elle nous donne même son avis concernant l’arrivée d’Amazon sur le marché belge. Écoutez le podcast pour découvrir le jus !

]]>ba191ad3-49a9-44f1-84da-1aa4520d3385Mon, 08 May 2023 22:02:47 +020008:42falsefull110101<p>Cette semaine, Myriam Blanpain nous partage sa vision de l’avenir au sujet du commerce de détail. Les opportunités ne manquent pas, mais nous devons faire un effort supplémentaire pour mettre en œuvre l&#39;innovation de la bonne manière. Elle conseille aux petites entreprises du commerce de détail d&#39;adopter le modèle hybride et de ne pas considérer Internet comme une menace, mais comme un facilitateur. Elle nous donne même son avis concernant l’arrivée d’Amazon sur le marché belge. Écoutez le podcast pour découvrir le jus !</p> #9 ERIK POLAKIEWIEZ: Benader customer-centricity meer als een pinguïn dan als een gans#9 ERIK POLAKIEWIEZ: Benader customer-centricity meer als een pinguïn dan als een gansDeze week hebben we een leuke babbel met Erik Polakiewiez. Hij was jarenlang manager customer satisfaction bij CoolBlue en is de laatste 5 jaar head of customer experience bij Digipolitans. Hij vindt in pinguïns en ganzen de perfecte metaforen voor een customer centricity-benadering. Beluister dus zeker deze aflevering om te weten tot welke soort jij behoort! 


]]>Deze week hebben we een leuke babbel met Erik Polakiewiez. Hij was jarenlang manager customer satisfaction bij CoolBlue en is de laatste 5 jaar head of customer experience bij Digipolitans. Hij vindt in pinguïns en ganzen de perfecte metaforen voor een customer centricity-benadering. Beluister dus zeker deze aflevering om te weten tot welke soort jij behoort! 


]]>9255eb81-2e7a-42a6-9da0-05810740c1e3Mon, 01 May 2023 23:34:13 +020012:32falsefull1991<p>Deze week hebben we een leuke babbel met Erik Polakiewiez. Hij was jarenlang manager customer satisfaction bij CoolBlue en is de laatste 5 jaar head of customer experience bij Digipolitans. Hij vindt in pinguïns en ganzen de perfecte metaforen voor een customer centricity-benadering. Beluister dus zeker deze aflevering om te weten tot welke soort jij behoort! </p> <p><br></p> #8 CLAUS RAASTED: How to make uncertainty work for you#8 CLAUS RAASTED: How to make uncertainty work for youIn this episode, we welcome Claus Raasted, a true Marketing Rockstar who’s advisor at McKinsey and director of The College of Extraordinary Experiences. He’s been called a mix of Lady Gaga, Thor and Mick Jagger. So get ready for a fresh take on marketing innovation in uncertain times. You’re in for a ride. 


]]>In this episode, we welcome Claus Raasted, a true Marketing Rockstar who’s advisor at McKinsey and director of The College of Extraordinary Experiences. He’s been called a mix of Lady Gaga, Thor and Mick Jagger. So get ready for a fresh take on marketing innovation in uncertain times. You’re in for a ride. 


]]>cc2c4d91-875d-4cbe-916c-09d4ddbc0086Mon, 24 Apr 2023 23:00:16 +020021:18falsefull1881<p>In this episode, we welcome Claus Raasted, a true Marketing Rockstar who’s advisor at McKinsey and director of The College of Extraordinary Experiences. He’s been called a mix of Lady Gaga, Thor and Mick Jagger. So get ready for a fresh take on marketing innovation in uncertain times. You’re in for a ride. </p> <p><br></p> #7 CLO WILLAERTS & JO DALM: Beste marketeer, experimenteer! #7 CLO WILLAERTS & JO DALM: Beste marketeer, experimenteer! In deze aflevering hebben we een leuke babbel met Clo Willaerts & Jo Dalm. Clo is strategy consultant met meer dan 20 jaar ervaring in digitale marketing. Jo is Operations Manager bij het 3D & virtual reality agentschap DiscoVR. Samen hebben we het over het belang van experimenteren, de toekomst van The Metaverse(s) en de technologische uitdagingen van vandaag. Experimenteren kan je wel degelijk leren. 


]]>In deze aflevering hebben we een leuke babbel met Clo Willaerts & Jo Dalm. Clo is strategy consultant met meer dan 20 jaar ervaring in digitale marketing. Jo is Operations Manager bij het 3D & virtual reality agentschap DiscoVR. Samen hebben we het over het belang van experimenteren, de toekomst van The Metaverse(s) en de technologische uitdagingen van vandaag. Experimenteren kan je wel degelijk leren. 


]]>73f43e9f-622a-4a54-b006-d395a97ba343Tue, 18 Apr 2023 08:28:42 +020013:33falsefull1771<p>In deze aflevering hebben we een leuke babbel met Clo Willaerts &amp; Jo Dalm. Clo is strategy consultant met meer dan 20 jaar ervaring in digitale marketing. Jo is Operations Manager bij het 3D &amp; virtual reality agentschap DiscoVR. Samen hebben we het over het belang van experimenteren, de toekomst van The Metaverse(s) en de technologische uitdagingen van vandaag. Experimenteren kan je wel degelijk leren. </p> <p><br></p> #6 MIEKE GEERTRUI DE KETELAERE: AI - The good, the bad and the ugly#6 MIEKE GEERTRUI DE KETELAERE: AI - The good, the bad and the uglyIn deze aflevering schuift Mieke Geertrui De Ketelaere aan tafel. Mieke is adjunct professor aan de Vlerick Business School en strategisch adviseur Artificial Intelligence bij Imec. Met bijna 30 jaar ervaring heeft deze gepassioneerde vrouw wel wat te vertellen over AI dus spits uw oren en veel luisterplezier!

]]>In deze aflevering schuift Mieke Geertrui De Ketelaere aan tafel. Mieke is adjunct professor aan de Vlerick Business School en strategisch adviseur Artificial Intelligence bij Imec. Met bijna 30 jaar ervaring heeft deze gepassioneerde vrouw wel wat te vertellen over AI dus spits uw oren en veel luisterplezier!

]]>a84fd7b4-3b18-4fbe-b3de-f222ec3a59bcTue, 28 Mar 2023 07:03:49 +020017:21falsefull1661<p>In deze aflevering schuift <strong>Mieke Geertrui De Ketelaere</strong> aan tafel. Mieke is adjunct professor aan de <strong>Vlerick Business School</strong> en strategisch adviseur <strong>Artificial Intelligence bij Imec</strong>. Met bijna 30 jaar ervaring heeft deze gepassioneerde vrouw wel wat te vertellen over AI dus spits uw oren en veel luisterplezier! </p> #5 BRICE LE BLEVENNEC: Visions of a Better World#5 BRICE LE BLEVENNEC: Visions of a Better WorldMeet Brice Le Blevennec. He's the co-founder of Emakina, Belgium’s largest digital marketing agency and has written a book called “Visions of a Better World”. There, he dissects 30 great challenges we face, from food production to even immortality. Oh, and he wants to put an end to “collapsology”. In this podcast, we’re sending you back … to the future!

]]>Meet Brice Le Blevennec. He's the co-founder of Emakina, Belgium’s largest digital marketing agency and has written a book called “Visions of a Better World”. There, he dissects 30 great challenges we face, from food production to even immortality. Oh, and he wants to put an end to “collapsology”. In this podcast, we’re sending you back … to the future!

]]>309fd06a-6340-419f-b08c-2818480c0a1fTue, 21 Mar 2023 00:00:00 +020016:24falsefull1551Meet Brice Le Blevennec. He&#39;s the co-founder of Emakina, Belgium’s largest digital marketing agency and has written a book called “Visions of a Better World”. There, he dissects 30 great challenges we face, from food production to even immortality. Oh, and he wants to put an end to “collapsology”. In this podcast, we’re sending you back … to the future!#4 SARA RIIS-CARSTENSEN: Building a meaningful brand. Brick by brick#4 SARA RIIS-CARSTENSEN: Building a meaningful brand. Brick by brickThis week, we welcome Sara Riis-Carstensen at our table. She’s associate partner at VIVALDI_ consultancy and former Global Brand Director of LEGO, one of the world’s most powerful brands. In this episode, Sara talks about how brands can find purpose in times of crisis. And in today’s climate, there’s no shortage of crises. But fear no more, Sara is here to change your mindset. So keep your ears open and enjoy this week’s episode!

]]>This week, we welcome Sara Riis-Carstensen at our table. She’s associate partner at VIVALDI_ consultancy and former Global Brand Director of LEGO, one of the world’s most powerful brands. In this episode, Sara talks about how brands can find purpose in times of crisis. And in today’s climate, there’s no shortage of crises. But fear no more, Sara is here to change your mindset. So keep your ears open and enjoy this week’s episode!

]]>6f67205a-6328-4f6f-9155-0a52504c751aMon, 13 Mar 2023 23:01:47 +020012:00falsefull1441<p>This week, we welcome <strong>Sara Riis-Carstensen</strong> at our table. She’s associate partner at VIVALDI_ consultancy and former Global Brand Director of <strong>LEGO</strong>, one of the world’s most powerful brands. In this episode, Sara talks about how brands can find <strong>purpose in times of crisis</strong>. And in today’s climate, there’s no shortage of crises. But fear no more, Sara is here to change your mindset. So keep your ears open and enjoy this week’s episode!</p> #3 LUCAS DE MAN & JOKE DE NUL: Over nieuwe waardesystemen en online haat#3 LUCAS DE MAN & JOKE DE NUL: Over nieuwe waardesystemen en online haatIn deze aflevering zijn Lucas De Man en Joke De Nul te gast. Lucas is een creatieve duizendpoot, creator, presentator, TV host en directeur van het bedrijf New Heroes. Joke is social media manager en oprichter van het agency Punchline. Zij zette haar schouders onder het “Hier Niet”-charter. Samen hebben we het over nieuwe waardesystemen, duurzaamheid en online haat. Voer voor discussie dus!

]]>In deze aflevering zijn Lucas De Man en Joke De Nul te gast. Lucas is een creatieve duizendpoot, creator, presentator, TV host en directeur van het bedrijf New Heroes. Joke is social media manager en oprichter van het agency Punchline. Zij zette haar schouders onder het “Hier Niet”-charter. Samen hebben we het over nieuwe waardesystemen, duurzaamheid en online haat. Voer voor discussie dus!

]]>4d47b1ac-0033-49c9-8058-77593050c199Tue, 07 Mar 2023 05:00:37 +020021:22falsefull1331<p>In deze aflevering zijn <strong>Lucas De Man</strong> en <strong>Joke De Nul</strong> te gast. Lucas is een creatieve duizendpoot, creator, presentator, TV host en directeur van het bedrijf New Heroes. Joke is social media manager en oprichter van het agency Punchline. Zij zette haar schouders onder het “Hier Niet”-charter. Samen hebben we het over <strong>nieuwe waardesystemen</strong>, <strong>duurzaamheid</strong> en <strong>online haat</strong>. Voer voor discussie dus!</p> #2 NICK DECROCK: De wondere wereld van Web3#2 NICK DECROCK: De wondere wereld van Web3In deze tweede aflevering verwelkomen we Nick Decrock. Hij is medeoprichter van 49/META en helpt organisaties navigeren door digitale wateren zoals Web3 en de metaverse(s). Want soms zie je het bos door de bomen niet meer. Blijf dus zeker luisteren voor een stand van zaken.

]]>In deze tweede aflevering verwelkomen we Nick Decrock. Hij is medeoprichter van 49/META en helpt organisaties navigeren door digitale wateren zoals Web3 en de metaverse(s). Want soms zie je het bos door de bomen niet meer. Blijf dus zeker luisteren voor een stand van zaken.

]]>15e9a6c6-407e-4753-b8a4-9d375f34008bTue, 28 Feb 2023 00:00:00 +020012:05falsefull1221<p>In deze tweede aflevering verwelkomen we <strong>Nick Decrock</strong>. Hij is medeoprichter van <strong>49/META</strong> en helpt organisaties navigeren door digitale wateren zoals <strong>Web3</strong> en de <strong>metaverse(s)</strong>. Want soms zie je het bos door de bomen niet meer. Blijf dus zeker luisteren voor een stand van zaken.</p> #1 JOE PULIZZI: The Godfather of Content Marketing#1 JOE PULIZZI: The Godfather of Content MarketingFor this first episode, none other than Joe Pulizzi joins us. This American Godfather of Content Marketing talks about how you can build a loyal audience and create relevant content. The key? Just like every marriage essentially, a solid relationship takes time. Marketeers should also be taking more risks. The good news: we can improve our content marketing by doing less. Lucky us! Joe encourages us to kill our darlings and focus on the stuff we’re actually good at. Sounds like an offer you can’t refuse?

]]>For this first episode, none other than Joe Pulizzi joins us. This American Godfather of Content Marketing talks about how you can build a loyal audience and create relevant content. The key? Just like every marriage essentially, a solid relationship takes time. Marketeers should also be taking more risks. The good news: we can improve our content marketing by doing less. Lucky us! Joe encourages us to kill our darlings and focus on the stuff we’re actually good at. Sounds like an offer you can’t refuse?

]]>ee20f2f5-1048-464e-9549-0384a74ff788Thu, 09 Feb 2023 10:47:57 +020026:15falsefull1111<p>For this first episode, none other than <strong>Joe Pulizzi</strong> joins us. This American <strong>Godfather of Content Marketing</strong> talks about how you can build a loyal audience and create relevant content. The key? Just like every marriage essentially, a solid relationship takes time. Marketeers should also be taking more risks. The good news: <strong>we can improve our content marketing by doing less</strong>. Lucky us! Joe encourages us to kill our darlings and focus on the stuff we’re actually good at. Sounds like an offer you can’t refuse?</p>