Be Iconic, Indy: The Podcast

Building a Brand Around Style, Privacy, and Game Day with Caitie G

Tue, 08 Sep 2026 04:00:00 -0400

What happens when you can’t find the product you need? You create it yourself. We’re sitting down with entrepreneur Caitie Gehlhausen Walsh to hear how a frustrating experience with stadium bag policies sparked the idea for Caitie G, a line of stylish, event-compliant stadium bags designed to give women both privacy and practicality. Caitie shares her journey from launching her first brand as a college freshman to getting her products into more than 3,000 Walmart stores, developing her products from a rough first prototype, and growing through partnerships with teams and universities, as well as the exciting future she has planned for Caitie G.

🔗 Connect with Caitie:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Erin Smith on Cheerleading, Travel, and Life With the Colts

Tue, 25 Aug 2026 04:00:00 -0400

From the sidelines to the front office, Erin Smith's journey with the Indianapolis Colts has been anything but ordinary! We’re getting the inside scoop from a former Colts cheerleader turned cheerleader manager as she shares her path from dancing and auditioning twice to becoming a Pro Bowl cheerleader, traveling the world, and now leading the team behind the scenes. We’re also talking motherhood, community, Junior Cheer, and some of her favorite memories, including a surprise proposal at a Colts game and a powerful moment involving a cheerleader using sign language.

🔗 Connect with Erin:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

The Truth Behind the Highlight Reel with Lauren Schneider

Tue, 11 Aug 2026 04:00:00 -0400

What's really behind the polished posts we see online? In this episode, we sit down with social media strategist and content creator Lauren Schneider to talk about the highs and lows of entrepreneurship, setting boundaries, and why authenticity matters more than perfection. Lauren shares how a traumatic event shaped both her business and her life, opening up about her journey through PTSD, therapy, medication, faith, and healing. We also dive into comparison on social media, finding community over competition, and the reminder that success looks different for everyone...and taking care of yourself is always worth the work!

🔗 Connect with Lauren:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

☕️ This episode is fueled by Hatties Coffee House!

From Colts Cheerleader to Small Business Owner with Nichole Watson

Tue, 28 Jul 2026 04:00:00 -0400

From Colts cheerleading to mortgages to baby food and dog rescue, Nichole Watson is the definition of someone who thrives in chaos, and we had so much fun hearing how she built a life around doing a thousand things at once! In this episode, we chat about her time as a Colts cheerleader, making the leap to 100% commission in the mortgage industry, and how she and her work bestie decided to take on Cafe Baby. We also hear all about Nichole's famous pup Archie, her work with a lab rescue, and the dogs who completely run her house.

🔗 Connect with Nichole:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Helping Indy Women Find Their Confidence with Keeley of Jo.Co

Tue, 14 Jul 2026 04:00:00 -0400

Some people have a way of making you feel at home the moment you meet them, and Keeley is one of those people. In this episode, we sit down with the owner of Jo.Co to talk about her journey from beauty school to building a salon that's all about helping women feel confident, connected, and cared for. We laugh about everything from Enneagram guesses and middle name stories to why getting your hair washed might just be the best form of therapy!

Keeley also shares what it was like stepping away from her business to raise her girls, returning to hair as a single mom, and creating a business that fits the life she wants today. We chat about balancing motherhood and entrepreneurship, building genuine relationships, and the little things that can make a business feel truly personal.

🔗 Connect with Keeley on Instagram @keeleyjo_.

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

The Heart Behind Hattie's Coffee House (with Kirra)

Tue, 30 Jun 2026 04:00:00 -0400

What makes a coffee shop feel like more than just a place to grab a drink? In this episode, we sit down with Kirra, the owner of Hattie’s Coffee House, to hear the story behind turning a historic farmhouse into one of Whitestown’s favorite gathering spots. She shares the unexpected challenges of opening a brick-and-mortar business, the importance of community support, and why creating a welcoming space has always been at the heart of Hattie’s.

We also chat about supporting local businesses, dreaming up seasonal drink menus, hosting creative events, and the connections that make small-town communities special. From books and gardening to travel dreams and Harry Potter-inspired fun, we laughed, went off on a few tangents, and left feeling even more inspired by the people who make our community special!

Learn More About Hattie's:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Looking Back, Dreaming Bigger: 6 Months of Be Iconic, Indy!

Tue, 16 Jun 2026 04:00:00 -0400

Six months in and we still can't believe how much has happened! In this episode, we're taking a step back to celebrate everything we've built with Be Iconic, Indy so far, from inspiring listener messages and sold merch to unforgettable events like our Race to Create content day. We're sharing some of our favorite moments and the impact this community is already making.

We're also giving you a peek behind the scenes of what's coming next. We chat about everything from women's sports, Fever games, and future events to the books we're reading, the business dreams we're chasing, and the reality of balancing creativity, work, and family life. Here's to the next six months! 🎉

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

☕️ This episode is fueled by Hatties Coffee House!

How DJ Hope Flows Landed Gigs with Indy’s Biggest Sports Teams

Tue, 02 Jun 2026 04:00:00 -0400

You don't become the first female DJ to perform on Indianapolis 500 Race Day by following a perfectly mapped-out plan. DJ Hope Flows got there through a series of unexpected pivots, big risks, and a willingness to say yes before she felt fully ready.

In this episode, we sit down with Indianapolis DJ Hope Flows to talk about her journey from competitive soccer and international modeling to becoming one of the most recognizable faces in Indianapolis sports entertainment. She shares how music became more than a passion, what it was like making history at the Indianapolis Motor Speedway, and the mindset that helped her build a career in an industry where women are still vastly underrepresented.

We also chat about networking, confidence, career reinvention, working with organizations like the Indiana Fever, Indianapolis Colts, and Indianapolis Motor Speedway, and why some of the biggest opportunities come from trusting yourself before anyone else does. If you've ever wondered what happens when preparation meets opportunity, you're going to love this chat!

Connect with DJ Hope Flows:

🖥 Website

🎵 Instagram: @djhopeflows

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

From Flowers to Coffee to Beer: The Story Behind Camino & Co (with Karly Elbrecht)

Tue, 19 May 2026 04:00:00 -0400

Some people build businesses with a five-year plan… Karly built hers with a vintage car, a love for coffee, and a whole lot of saying yes. In this episode, we sit down with Karly from Camino & Co to talk about how a simple flower idea grew into weddings, coffee, beer, and a brand rooted in community, nostalgia, and meaningful connection. She shares the God winks, the growing pains, the people who believed in her before she fully believed in herself, and why some of the best opportunities are the ones that just feel like coming home!

Connect with Karly:

🖥 Website

🌸 Instagram: @heycamino.andco

☕️ Instagram: @heycaminocoffee

🍻 Instagram: @heycaminothebeer

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Tall Girls, True Crime, and Balancing Stability with Creativity (with Kelsey of Sixfeetofsunshine)

Tue, 05 May 2026 04:00:00 -0400

Balancing a full-time career and a creative influencer account is no small feat, but Kelsey of Sixfeetofsunshine makes it look fun! In this episode, we chat about how she manages corporate finance while building a platform that represents tall girls and Indy lifestyle lovers. She shares how her brand evolved from fashion influencer to lifestyle creator (and what it was like when an unexpected reel suddenly went viral!).

We also talk about the confidence that can come from sports, intentional parenting, and having a supportive circle around you. Plus, we laugh about being Enneagram threes, swap concert memories, and dream up the ultimate girls’ day out in Indy with coffee, brunch, and a Fever game.

🔗 Connect with Kelsey on Instagram @_sixfeetofsunshine_!

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

How Francis and Fern Became Indy’s Swiftie Hot Spot with Kim Pauszek

Tue, 21 Apr 2026 04:00:00 -0400

Let's talk about how a Taylor Swift weekend turned into absolute chaos (in the best way) for an Indy boutique! In this episode, we’re chatting with Kim Pauszek about how Francis and Fern went from a local shop to the Eras Tour hotspot, complete with lines down the street and selling out of everything. She takes us behind the scenes of that wild weekend, the drop party with cakes for every era, and what it actually looks like to run and grow a boutique through moments like that. We also get into her journey as a business owner, how she curates the shop, and a few fun tangents about concerts, motherhood, and more!

Connect with Kim:

☕️ This episode is fueled by Hatties Coffee House!

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

A Journey of Reinvention with Gina of Gina’s Juice Bar

Tue, 07 Apr 2026 04:00:00 -0400

What happens when your business doesn’t go as planned, but you’re not ready to give up? In this episode, we sit down with Gina of Gina’s Juice Bar to talk about closing her first location, the unexpected emotional rollercoaster that followed, and what it has looked like to rebuild with intention. We get into the behind-the-scenes of the food and beverage industry, lessons learned, and how Gina is reimagining her juice bar's next chapter at Factory Arts District!

Connect with Gina:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Balancing Multiple Businesses with a Life-First Approach (with Sasha Haughn)

Tue, 24 Mar 2026 04:00:00 -0400

Building a business that supports your life instead of taking it over is exactly what our guest, Sasha Haughn, is all about. In this episode, we sit down with her to talk about her journey from corporate burnout to building multiple businesses, how lashes unexpectedly became the foundation for everything else, and why finding a gap (and going all in) matters. We also get into what it really looks like to run a brick-and-mortar, lead a team with flexibility and trust, and handle tough client situations while keeping your integrity intact. Plus, we chat mentorship, entrepreneurship, and a few fun rapid-fire moments you won’t want to miss!

🔗 Connect with Sasha:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Designing Iconic Brands and Navigating Growth (with Sarah Wells)

Tue, 10 Mar 2026 04:00:00 -0400

What does it really look like to take a leap, build a brand from scratch, and grow without losing yourself in the process? In this episode, we’re sitting down with Sarah Wells of Swell Design, aka the “brand therapist” (and the creative genius behind the Be Iconic logo!), to talk about leaving corporate, starting her business in a brand-new city, and why she never niched down the way everyone said she should. We get into her fully custom design process, what it’s like managing a small but mighty team, and the growing pains that come with scaling (especially as a mom of two). Plus, Sarah shares the phone boundary that changed everything for her family time and why success for her now looks less like grind mode and more like three vacations a year.

🔗 Connect with Sarah:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Creating Empowering Spaces for Indy Women (with Kristie Lammi)

Tue, 24 Feb 2026 04:00:00 -0400

Ever feel like making new friends as an adult is harder than it should be, or that finding a supportive community just isn’t as easy as it was in college? In this episode, we sit down with the amazing Kristie Lammi, coach, energy healer, and the powerhouse city owner of The Beauty Boost Indianapolis. We talk about thriving as a woman in Indy, what it’s really like to build an empowering community, and why every woman deserves a girls’ night to refill her cup. You'll hear behind-the-scenes stories from Beauty Boost events, the magic of non-stuffy networking (especially for fellow business-mom icons!), and what’s coming up this spring, from speed-friending to fitness samplers!

🔗 Connect with Kristie:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Capturing Indy: From Brand Shoots to Big Moments (with Amanda Duncan)

Tue, 10 Feb 2026 04:00:00 -0400

If you’ve ever wanted to hang out with some Coca-Cola-loving, Taylor Swift-obsessed women who love Indy just as much as brunch, this episode is for you. We’re chatting with Indianapolis-based photographer Amanda Duncan about her 15+ year career capturing real life, from branding shoots and major events to unforgettable birth stories. We swap Indy 500 memories, talk creative confidence, and share how relationships and trust have shaped Amanda’s business over the years.

🔗 Connect with Amanda:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Scaling a Social Media Agency While Raising Four Kids (with Kimberly Ellis)

Tue, 27 Jan 2026 04:00:00 -0400

Ever wonder how you actually grow a business without losing the white-glove touch...or your sanity? In this episode, we sit down with our friend and mom of four, Kimberly Ellis, to talk about how she went from corporate marketing to building a thriving social media agency, why hiring her first team member changed everything, and what it really looks like to balance clients and family. We dig into trusting others with your brand, leading a team of friends, and why “boring businesses” deserve standout content too!

🔗 Connect with Kimberly:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

💕 This episode is sponsored by Indy Steel Erectors! Indy Steel Erectors is helping build the backbone of Indy, one beam at a time. We’re proud to partner with a company that truly represents what it means to be iconic in Indy. Check them out at IndySteelErectors.com.

Building a Beauty Brand From the Ground Up (with Christine Rohrman)

Tue, 13 Jan 2026 04:00:00 -0400

Our very first guest on Be Iconic, Indy is here! We’re sitting down with Christine Rohrman to talk about what it really looked like to walk away from corporate, hustle behind the scenes, and build multiple income streams in the beauty world, from makeup artistry to mentoring to a brand-new brush line (you heard it here first! 🙌🏼) . Christine shares the sacrifices, the early mornings, the investments no one sees, and why relationships and authenticity have been the backbone of everything she’s built.

🔗 Connect with Christine:

✨ If you loved this conversation, be sure to follow this podcast on your favorite listening app and leave us a review. Send us a DM on Instagram @beiconicindy and let us know who else you'd like us to have on the podcast!

Why Be Iconic? (with Brey & Emily)

Tue, 13 Jan 2026 04:00:00 -0400

Ready to meet your new Indy hype girls? Welcome to the very first episode of Be Iconic, Indy! Honestly, we’re still freaking out that this is happening. In this episode, we’re inviting you behind the scenes as we share how our sticker club dream grew into a bigger vision for a creative community. We talk about our Indy roots and spill some fun facts about ourselves - including pageant stories, our love for being girl moms, and our obsession with local coffee shops.

✨ We’re so glad you’re here! Don’t forget to follow or subscribe on your favorite podcast listening app and connect with us on Instagram @beiconicindy.

DM us your favorite local coffee shops, hidden Indy gems, or women you want to see featured on the podcast. We can't wait to connect with YOU!

Welcome to Be Iconic, Indy: The Podcast

Thu, 18 Dec 2025 14:00:00 -0400

Be Iconic, Indy is the podcast for Indianapolis women who are building, creating, leading, reinventing, and showing up BIG.

We're your hosts Brey Shirley and Emily Roberts and in each episode of Be Iconic, Indy we'll bring you unfiltered conversations with the women shaping Indy’s creative, entrepreneurial, and business landscape.

We're talking to the makers, founders, storytellers, dreamers, and do-ers who are redefining what’s possible in Indy!

If you’re here to grow your brand, elevate your presence, connect with iconic women, and get inspired by local stories with global impact… you’re in the right place.

Welcome to your new favorite Indy community!

Hit follow here and connect with us on Instagram at @BeIconicIndy