Mark shares insights from managing 22,000 members across five wholly-owned subsidiaries (Association, Certified Angus Beef, Angus Media, Angus Genetics Inc, Foundation), the remarkable success of CAB brand with 27% of US fed cattle qualifying and $50+ premiums per head, the historic shift from 50% select grading to more prime than select today, developing functional longevity and udder EPDs, navigating methane research controversy with transparency, and the power of servant leadership.

They discuss some of the similarities and differences between US and Australian industries, the evolution from "where's my premium" to value-based marketing dominance, beef-on-dairy integration, and why keeping independent breeders independent through strong associations matters globally.

So pull up a chair at the Angus Table for insights from one of the breed's most accomplished international leaders.

Key topics covered:

1. How the American Angus Association evolved from 1883 herd registry to five wholly-owned subsidiaries with 300 staff
2. The scale of CAB brand: 27% of US fed cattle qualify today, creating $50+ premium per head at packing plant
3. Why CAB gave producers a target aligned with consumer value rather than producer value perspectives
4. The historic shift from 50% select grading (when Mark started) to more prime than select produced today
5. How value-based marketing evolution transformed premium signal flow to producers
6. The development of functional longevity EBV and teat/udder suspension EBVs incorporated into maternal weaning value
7. The importance of phenotypic data as genomics foundation "only as good as phenotypic data breeders turn in"
8. How non-traditional data (health traits, BRD, congestive heart failure, fatty acids) requires downstream collaboration
9. Why beef-on-dairy integration (60% of 9.4M dairy cows bred to Angus) accelerates data capture in integrated systems
10. The challenge of staying innovative as breed associations when private companies characterise economically important traits
11. How World Angus Evaluation provides a common currency for breeders globally and helps prevent gene pool narrowing
12. Why strong member-owned associations hedge against integrated systems taking genetic decisions from independent breeders
13. The methane research controversy: objectives around efficiency in cows on grass, navigating funding source concerns, factual information challenges in social media era
14. The importance of servant leadership principles shaped by "The Servant" by James Hunter
15. Why focusing on consumer eating satisfaction rather than cattle producer value perspectives drives sustainable demand

Pull quotes:

"We're comprised of about 22,000 members, register over 300,000 animals annually. We operate with four wholly-owned subsidiaries: Certified Angus Beef, Angus Media, Angus Genetics Inc, and our Foundation. About 300 staff combined, over half work on CAB. That program has been a growth vehicle for the breed."

"Today a certified Angus beef carcass is worth $50 more at the packing plant than event its Angus counterpart that doesn't meet specifications. When it gets into Prime, premiums around $200. About 80% of fed cattle are sold on formula or grid-based systems now. Value-based marketing dollars are getting passed along."

"When I started at CAB, the question was always 'where's my premium?'... Today 27% of US fed cattle qualify for certified Angus beef—up from zero. We have a higher percentage of cattle grading Prime than we have grading USDA Select. When I entered the business, close to 50% of cattle fed in the States graded Select. Today we produce more Prime than Select. It's almost become a thing of the past. That focus on quality is why we've got all-time record beef demand."

"What CAB has done is give producers a target aligned with how consumers assign value to our product, not how cattle producers assign value. Year after year as we grow sales and more cattle hit specifications, we grow demand. As we grow supply, the spread gets bigger."

"There's very strong desire of our breeders to not be part of integrated system where breeding and genetic decisions are taken out of their hands or where they don't have access to tools. Strong associations are a hedge to keep that from happening. Anything we can do to strengthen our collaborative work together is very positive."

"We weren't entering debate around cows and climate change. We saw it as path to advance research on discovering differences in efficiency of cows on grass. We just don't have much data [on that]. The ability to measure methane as a measure of efficiency had appeal…If we can find cows that produce more with less, that's good for beef industry."

Relevant links mentioned in the episode:

1. American Angus Association: www.angus.org
2. Certified Angus Beef brand: https://www.certifiedangusbeef.com/en
3. Book: "The Servant" by James Hunter

Contact details:

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

They discuss the remarkable 15 year growth of Angus Reserve brand from 300 head/week to 3,000 head/week, the measurable genetic improvement delivering 10% increase in feeding performance, navigating China market volatility with 55% tariffs forcing strategic program adjustments, the protein trend driving retail growth globally, and why Australia must compete at the premium end against low-cost producers.

Tony shares insights on cattle quality improvements, vaccination programs reducing BRD from 60% to 15-20% of death loss, and the importance of consistency. Andrew explains secondary cut value growth, the shift from 2+ to 4+ and 5+ marbling programs, and diversification across 40-45 countries.

So pull up a chair at the Angus Table for insights from one of Australia's largest Angus beef operations.

Key topics covered:

1. How NH Foods established itself in Australia from late 1970s with integrated farming, feedlotting, and processing operations
2. The growth of Whyalla Feedlot to 78,000 head current capacity, with recent and planned expansions
3. The evolution of the Angus Reserve brand from 300-400 head/week in 2010 to 3,000 head/week today across 40-45 countries
4. The measurable genetic improvement over the last 8 years that has delivered 10% increase in feeding performance
5. How consistency within Angus pens compares dramatically to crossbred variation
6. Why average induction weight increased from 405-410kg (2019 drought) to 455kg with better seasons
7. The results of vaccination programs (BRD reduced from 60% to 15-20% death loss) and the shift from 2+ to 4+ and 5+ marbling programs
8. The challenges of the China market, including 55% tariffs and a quota system forcing five months supply vs year-round, meaning uncertainty for long-fed programs
9. Supporting voluntary quota system in order to prevent South American grain-fed gaining Australian shelf space
10. The importance of diversification to hedge against single market dependence in volatile global politics
11. How secondary cut value growth saved the processing sector (beef cheeks doubling, tails over $20/kg, short rib bone-in $50/kg)
12. The protein trend driving retail growth globally, with consumers cooking premium steaks at home and beef snacks like jerky an opportunity for those who don’t cook
13. The challenge of oversized cuts having weight variations affecting container capacity and box specifications
14. How third-party verification through Angus Australia provides integrity and retailer governance confidence
15. The success of Whyalla’s graduate program: three grads annually, DISC profiling, structured six-month rotations building team depth
16. Why Australia must compete at the premium end against low-cost producers with the best 5% of global herd targeting best 2-4% of consumers

Pull quotes:

"We're processing around 3,000 head a week of Black Angus cattle, predominantly packed under Angus Reserve brand….What started as 300-400 head a week is now closer to 3,000." - Andrew McDonald

"I can prove mathematically on paper year-on-year improvement in feeding KPIs. Over eight years we've seen upwards of 10% increase in feeding performance purely on weight gain variability within cattle …That's why I'm such a big fan of the Angus breed." - Tony Fitzgerald

"We started the program as 2+ to capture that market, but around six years ago we brought in a 4+ program because there were just so many cattle outperforming over that grade. Then for China HGP-free we're doing 5+ programs. We've really seen those outcomes continue to improve." - Andrew McDonald

"Secondary cuts are probably what saved the Australian processing industry. [They] absorbed enormous cost increases with power, water, labour over last five years. I still look at amazement when I see beef feet going through the abattoir.” - Tony Fitzgerald

"The big buzzword around the world is protein. Every healthy diet headlines starts with protein. We've gone from fats being the devil to ultra-processed food being that item. [Consumers since COVID] are trading down from restaurant experiences…cooking better quality steaks at home. Retail is going gangbusters globally." - Andrew McDonald

"Keep doing what you're doing. At any given time beef industries are always under some economic pressure from Brazil, from everywhere. We need to be better all the time. Everything we can do to be a winner needs to be done. It starts with guys and girls making decisions selecting which bulls go with which cows." - Tony Fitzgerald

“Australia's never going to be lowest cost denominator supplying to customers. The danger is drifting into cross hairs with Brazil on quality-price matrix. What can Australia do better than everyone else? Angus Reserve and those programs give us the edge... We want to be fighting at the premium end of town. We want to find the best 2-4% of population groups [globally] who want Australian product." - Andrew McDonald

Relevant links mentioned in the episode:

1. NH Foods https://www.nh-foods.com.au/

Contact details:

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

Myles shares insights from managing 3,000 primary members across Canada's vast geography (70% black, 30% red), the remarkable spring bull market up over 50% from last year, pioneering AI camera technology being developed with Holstein Canada to objectively score structural traits, the evolution of their green tag commercial program, and adapting to extreme temperatures from -40°C to +30°C.

They discuss digital transformation and shifting to weekly genetic evaluations (replacing monthly runs), China market reopening after five years, and why phenotype and structural soundness remain paramount in Canadian breeding programs.

So pull up a chair at the Angus Table for insights from one of Australia's closest international breeding partners.

Next, COO Carel Teseling delivers a comprehensive technical presentation comparing Angus GenetiQ with TACE, covering important differences in methodology, genetic trend comparisons across all traits, and EBV correlations. The webinar clarifies that Angus Australia has not decided to move away from Breedplan—both evaluations will be publicly displayed as the society takes members on this journey.

Pull up a chair at the Angus Table, this is essential listening for any Angus breeder wanting to understand the technical foundations and strategic direction of genetic evaluation at Angus Australia.

Key topics covered:

1. Why Angus Australia developed Angus GenetiQ: risk mitigation, efficiency, innovation speed, and controlling destiny
2. How in-house capability enables quicker response to member needs and industry priorities
3. The strategic decision to display both TACE and Angus GenetiQ results during consultation period
4. Important technical differences between TACE and Angus GenetiQ evaluations
5. Why Angus GenetiQ uses only Australian registered animals (excludes New Zealand data from TACE)
6. Genetic trend comparisons showing strong alignment between TACE and Angus GenetiQ for most traits
7. EBV correlation analysis demonstrating 70-96% correlation across traits for top 1,500 bulls
8. The decision to combine rib and rump fat into single carcass fat EBV (reducing trait complexity)
9. Why IMF is being replaced by MSA Marble Score (easier to collect, more phenotypes available)
10. The plan to develop yield EBV using primal cuts rather than retail beef yield
11. How maternal value in Angus GenetiQ includes both milk and maternal care (not split like TACE)
12. Future trait releases including calving ease EBVs and structural trait evaluation
13. The exploration of desired gains indexes versus traditional economic value indexes
14. How Angus GenetiQ will support commercial programs like HeiferSELECT and SteerSELECT
15. The role of scanning data in informing correlated carcass traits through genetic correlations

Pull quotes:

"Angus GenetiQ has been over four years of development across three different presidents, two CEOs, and many boardroom discussions and lots of strategic thinking…Genetic evaluation is very core to what we do. [It's] been controlled by entities outside Angus Australia. The thinking behind Angus GenetiQ was to have in-house capability."

"A very important point is the decision has not been made to move away from Breedplan and stop using Breedplan. It does seem confusing that we'd have parallel genetic evaluation, but it's there for good reason…for consultation and taking members on the journey."

"Angus GenetiQ is bigger than just genetic evaluation. It gives us in-house capability to make advances and changes as the society needs. It lets us be much more flexible going forward. This is the start of capability for the society."

"These are not minor variations, they’re not small things we’ve tweaked around the edges, they are very significant and they have a big impact on estimates for every trait for every animal. We would not expect EBVs of these two analyses to be the same because of these differences."

"We're looking at potentially reducing some of the traits. IMF and MSA Marble Score are closely correlated...MSA Marble Score is easier to get phenotypes for, so it makes sense to use that trait directly in the analysis rather than as a correlated trait."

“ It has been expressed by members that we just continue to have more and more EBVs, which makes it then harder to really be able to select…andthe slower your progress in potentially important traits. So by being able to combine some of these traits we are decreasing the number and therefore the push into some of the important traits potentially could help you to make more and faster growth or progress in those traits.”

Relevant links mentioned in the episode:

1. Angus GenetiQ information and resources
2. Direct technical questions to Carel Teseling (COO), Hanlie Jansen, Nancy Crawshaw, Brad Hein
3. Direct strategic questions to Sinclair Monro (President), Scott Wright (CEO)

Contact details:

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

In this episode of The Angus Table, host Scott Wright sits down with Tim Brittain from New Zealand for a wide-ranging conversation about global Angus leadership, brand building, and consumer focus.

Tim shares his remarkable journey from growing up in Auckland with no farming background to establishing Storth Oaks Angus, serving as Secretary General of the World Angus Secretariat for eight years, founding and chairing Angus Pure (New Zealand's first large-scale Angus beef brand), instigating Angus Pro and navigating the transition to Angus Australia registration, and becoming Reserve Grand Champion in BBQ competition.

They discuss why Angus is a brand that must be protected, the importance of never losing sight of the consumer, managing the World Angus Secretariat through COVID, and Sir Keith Holyoake's wisdom: "Live as though you'll die tomorrow, but farm as though you'll live forever."

So pull up a chair at the Angus Table for insights from one of the breed's most accomplished international leaders.

Key topics covered:

1. How Tim's journey began from Auckland city to agricultural university
2. The evolution of Storth Oaks Angus from 37 stud cows at a 1991 sale to the seed stock operation they run today
3. Why Tim's breeding philosophy emphasises maternal attributes, performance recording, genomics, and carcass quality
4. Tim’s agripolitical career progression from the deer industry to New Zealand Meat Board and ultimately Angus leadership
5. About the World Angus Secretariat and Tim’s experience serving as Secretary General
6. Tim’s role in building the Angus brand, including the origins of Angus Pure, New Zealand's first large-scale Angus beef brand
7. How the McDonald's Angus program created a paradigm shift in consumer awareness
8. The impact of Angus Pure, such as tangible premium for producers and catalyst for major meat companies
9. How Angus Pro formed and why the group chose to register with Angus Australia
10. The challenges facing the World Angus Secretariat with rapid European expansion
11. Why measuring business outcomes at events like Beef Australia matters for the industry
12. The importance of protecting Angus as a brand, not just a breed
13. How Tim became Reserve Grand Champion BBQ competitor with Storth Oaks Smokers
14. The power of customer focus in agriculture and why Tim believes more farmers need to remember this
15. What Sir Keith Holyoake taught about sustainability: "Farm as though you'll live forever"

Pull quotes:

"We are looking for strong maternal attributes, we have always put a lot of emphasis on performance… And to put a lot of emphasis on carcass quality because at the end of the day, without the consumer, there's no industry. That's a real driver for us."

"During my time on the New Zealand Meat Board, [we] saw what certified Angus beef were doing in the US… also there was a certified Australian Angus beef and Michael Porter and the work that he was doing... And Jeff Ette at Saatchi and Saatchi wrote the brand brief for Angus Pure."

"The work McDonald's did in creating consumer awareness of what Angus was really took it to another level. When you look back on it now, that was one of the real paradigm shifts for the Angus breed, certainly in New Zealand and probably Australia."

"Angus Pure acted as a catalyst for most major meat companies to develop their own Angus brand. They paid premiums to get that supply. It certainly had a very tangible effect and it's grown from there."

"We need to recognise that Angus is a brand and it needs to be protected. While multi-breed may have a place, we can't lose sight of the fact that Angus is a big name and big breed in itself, and needs to position itself to best advantage."

"Farmers and commercial cattle people often lose sight of the consumer. We are in a consumer business whether we like it or not… There's lots of beef out there in the market, there's probably not a lot of future in the commodity end. We need to concentrate on the quality end and keep changing with those needs."

"Sir Keith Holyoake always used to say: live as though you'll die tomorrow, but farm as though you'll live forever. That's an early sustainability statement…Cattle breeding is a long-term business, it takes a while for those new genetics to materialise."

Relevant links mentioned in the episode:

1. Storth Oaks Angus https://www.storthoaks.com/
2. Angus Pro New Zealand https://anguspro.co.nz/
3. Angus Pure brand https://anguspure.co.nz/
4. World Angus Secretariat https://worldangussecretariat.com/

Contact details:

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn +

+Follow Angus Youth Australia on + Facebook + Instagram + X +

CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

Simon shares his remarkable journey from stock agent trainee through 30 years with News Corp managing regional publications across Australia, to becoming CEO of an event that attracts 120,000 people from 34 countries and delivers $110 million economic impact to Central Queensland.

They discuss the Beef 1988 bicentennial origins, the critical three-year interval that keeps content fresh, why Beef Australia measures economic impact but not business done (changing for Beef 2027), the human X-factor in an AI world, and why reading both The Guardian and News Corp keeps algorithms from pigeonholing perspectives.

So pull up a chair at the Angus Table for an inside look at what it takes to run Australia's most significant beef industry gathering.

Key topics covered:

1. How Simon's diverse career path—from stock agent to News Corp executive—prepared him for leading Beef Australia
2. Why the three-year event interval is critical to Beef Australia's ongoing success and relevance
3. The evolution from grassroots committee to professional corporate governance structure
4. How Beef Australia has achieved national and international reach with representation from 34 countries
5. The accommodation challenge limiting international growth and creative solutions being explored
6. Why Beef Australia positions itself "of the industry, not in the industry"
7. The economic impact of $110 million to Central Queensland and why measuring business done matters for 2027
8. The importance of preserving institutional knowledge by maintaining core staff between events
9. How hard lessons learned (like the portable toilet disaster!) improve future event delivery
10. Why managing pressure requires perspective and understanding what truly matters
11. The human X-factor in an AI-dominated world, the ethics of AI development and concerns about stolen intellectual property in machine learning
12. How reading across the political spectrum prevents algorithmic echo chambers and maintains balance
13. The power of listening twice as much as you talk to understand diverse businesses and perspectives
14. What's changing for Beef 2027: new tech precinct, nose-to-tail focus, and making meat the hero
15. Why Angus as both a breed and a brand has been "really spectacular" in Simon's view
16. The results of 30 years of work in breed plan, MSA, and industry standards on beef pricing and quality

Pull quotes:

"Beef 88 was so successful they did it again in '91, then '94, and it's just kept going…if something's on every year, you tend to say 'I went last year, I can't be bothered going this year.' The pace of change in technology and markets means there's always something to go back for."

"We had 120,000 people through the gates [at Beef 2024] from 34 countries, 7,000 tickets go to international addresses…We measure the economic impact in a formal economic impact study: it delivered $110 million into Central Queensland, and another $70 million into the broader Queensland economy.”

"Your competitors for jobs used to be people beside you at graduation. Now they're around the globe, and more importantly, your competitors may well not exist in human form. AI is not only an increasing competitor, its skills get exponentially better every month. You have to bring the human part of you to work."

"I read Courier Mail, Sydney Morning Herald, Guardian, Country Life. If you only get stuck in one bubble, your Facebook algorithm just serves more of the same…If you're gonna read the right, you've gotta read the left. Known bias is fine, it's ones who pretend not to be biased who there are ethical questions over."

"There are two breeds of cattle in Australia you can order in a restaurant: Angus and Wagyu. The job Angus has done creating it not just as a breed but as a brand has been really spectacular."

Relevant links mentioned in the episode:

1. Beef Australia: https://beefaustralia.com.au/
2. Beef 2027: 2nd - 8th May 2027, Rockhampton, Queensland
3. Agribition (Canadian Beef): https://agribition.com/

Contact details:

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn +

+Follow Angus Youth Australia on + Facebook + Instagram + X +

CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

Marg shares her remarkable journey from literally falling out of an avocado tree into organic certification 25 years ago, witnessing factory pollution destroy her family farm and Lake Cowan's ecosystem as a teenager, and building OSS Advisory into a business that has transitioned over 15 million hectares globally to organic production.

They discuss the consistent 35% premium organic beef producers achieve, how Central Australian producers added $7 million in the first three years of an MLA project, speaking at the UN meat standardisation committee, and the critical difference between organic as "price maker not price taker,".

Marg and Scott discuss truth in labeling and consumer rights, the backlash against ultra-processed foods, and why the beef sector needs to understand they're part of the food industry with responsibility beyond the saleyard gate.

So pull up a chair at the Angus Table for a thought-provoking conversation about values, markets, and the future of sustainable beef production.

Contact details:

OSS Advisory (formerly Organic Systems): https://oss-advisory.com/

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn +

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

Paul shares how his great-grandfather Frank ordered a van of Angus bulls from a newspaper ad in 1925, walked them 100 kilometers from the railhead, and slowly replaced all Shorthorns to create the only pure Angus herd remaining in Central Australia.

They discuss managing 6,500 square kilometers (650,000 hectares) with just 2-4 staff, breeding and finishing cattle with under 200mm average rainfall, designing cows specifically for the landscape through EBV selection, surviving the 2018-21 drought while managing his wife's breast cancer diagnosis, and why temperament, structure and attitude matter more than anything else.

So pull up a chair at the Angus Table for an inspiring story of resilience, innovation, and custodianship in Australia's red centre.

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn +

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

Emily shares how her parents Jim and Kathy started with 12 kilos of jerky in 2004 after discovering South African biltong in a Charlton butcher shop, growing to a team of 28 across supermarkets, national petrol chains, and export markets. 

They discuss why topside has become an increasingly valuable cut, a devastating April 2023 factory fire and 12-month recovery journey, managing extreme meat price volatility with inflexible retail pricing, the exciting partnership with SunPork building a new shared dehydration facility, and why "lukewarm is no good" in business. 

So pull up a chair at the Angus Table for a masterclass in entrepreneurship, family business, and turning adversity into opportunity.

Connect with Emily via the Jim’s Jerky website https://www.jimsjerky.com.au/contact-us

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au 

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn +

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In this episode of The Angus Table, host Scott Wright sits down with Mick Crowley, Managing Director of Meat & Livestock Australia, for a wide-ranging conversation about global beef markets, industry leadership, and the future of Australian livestock production.

Mick shares his journey from growing up on a beef cattle operation at Barraba to coaching the UNE meat judging team, working at Blue Stripe Meats with Greg Chapel, and ultimately leading MLA with its 285 staff and $300 million annual budget.

They discuss the dynamic 2025 market environment with US tariffs unexpectedly benefiting Australia, the importance of building social capital rather than defending social license, MLA's multi-breed evaluation strategy, and why quality and sustainability will define competitive advantage globally.

So pull up a chair at the Angus Table for insights from one of the industry's most experienced and thoughtful leaders.

CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

Malshani shares her remarkable journey from growing up on a tea estate in Sri Lanka to earning her PhD at the University of New England and ultimately joining Angus Australia to work with one of the country's largest phenotype and genotype datasets.

They discuss the nature of her role handling big data and maintaining accuracy, the exciting launch of Angus Genetic bringing evaluation in-house, the importance of balance across production, fertility, and efficiency traits, and why following your genuine interest is the best career advice. 

So pull up a chair at the Angus Table for a fascinating conversation about the genetics work happening behind the scenes at Angus Australia.

Connect with Malshani via email Malshani@angusaustralia.com.au 

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn +  

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au 

Tim and Scott discuss the launch of the Local Ag digital marketplace bringing transparency and security to fodder trading, why drought preparedness starts with mindset not just fodder reserves, how hay prices can triple during drought and freight costs match the commodity price.

Tim shares the importance of team wellbeing during high-stress drought periods, and his business philosophy of "team, family, friends." From lessons on people management to the critical role of personal networks, this conversation offers insights for anyone building a business in agriculture.

So pull up a chair at the Angus Table for a masterclass in entrepreneurship, resilience, and relationship-building.

Get in touch with Tim Ford via Feed Central and Local Ag https://www.feedcentral.com.au/contact/ 

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn +  

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au 

Scott and Tony discuss Queensland's ambitious vision to grow primary industry value to $30 billion by 2030, critical biosecurity investments and managing disease risks through partnerships with Indonesia, the exciting opportunities in Indonesian markets for Australian beef and live export, drought preparedness as a key priority, and why Tony believes the Angus breed has led the way in quality assurance for the Australian beef industry.

Pull up a chair at the Angus Table for insights from a minister who lives and breathes primary production.

Get in touch with Tony Perrett via his website https://tonyperrett.com.au/contact-tony-perrett/  or contact the Ministerial Offce via email primaryindustries@ministerial.qld.gov.au 

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn +  

+Follow Angus Youth Australia on + Facebook + Instagram + X +  

CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au 

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn +  

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au 

Lucy shares her journey from growing up barefoot in the Simpson Desert to becoming one of Australia's leading stockmanship trainers, her mentorship under Dr. Tom in the United States, the critical importance of mindset in cattle handling, why working off the globe of the eye changes everything, and her philosophy that "if it's really hard, you're probably doing something wrong."

Scott and Lucy discuss bridging the urban-rural divide, the values of the Australian stockman, keeping people safe and cattle calm, and Lucy's vision for introducing agricultural education to every school in Australia. So pull up a chair at the Angus Table for a conversation packed with wise insights and authentic passion for the beef industry.

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au 

Brad and Scott discuss the importance of breeding resilient animals alongside productive ones, navigating sustainability conversations while keeping profitability front and centre, the value of good mentors, and Brad's passion for practical farming on his 350-acre property. So pull up a chair at the Angus Table and get to know one of the newest members of the Angus Australia team.

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au 

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au 

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn +  

+Follow Angus Youth Australia on + Facebook + Instagram + X +  

CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au 

As members of Angus Australia, you'll hear from the people across the breed and the wider beef industry sharing insights, stories, and ideas that really matter.

From time to time, we'll also sit down with individuals who have a great story to tell. Sometimes we'll have information that could help you in the profitability of your Angus operation.

Our aim is to keep you connected, informed, and inspired. We'd also love to hear your feedback as this develops in this new look format.

If you've got ideas, topics, guests, or someone with a story that deserves to be shared, please reach out.

The podcast is here for our members. If someone is featured on The Angus Table, it's because we believe their experience and their perspective has real value.

We look forward to bringing you more conversations that support your success in the Angus breed and your farming operation. 

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at PERK Digital.

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Late last year, a comprehensive report on the 2024 Beef Breeding Insights Survey results was released, as part of the “Enhancing Technology Adoption Across the Angus Genetic Improvement Pipeline” project (P.PSH.1063), funded by the MLA Donor Company (MDC). This initiative, led by Angus Australia, involved two in-depth quantitative surveys of Australian beef cattle producers conducted by an independent market research group.    

The first survey was conducted in 2019, providing a baseline with responses from 1,023 producers nationwide. A follow-up survey was carried out in 2023 with 977 respondents to build on the initial data and evaluate changes over the five-year period, benchmarking shifts in producer knowledge, attitudes, and the prevalence of Angus and Angus-influenced cattle.    

Hanlie has joined us to give us a snapshot into these results, what this means for Angus producers and in turn the wider beef industry.  

Access the Beef Breeding Insights Report here 🔗  

Contact the Angus Australia Extension Team or contact the Angus Australia office on +61 02 6773 4600. 

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This is because Angus Australia will be hosting the 2025 Neogen World Angus Forum, taking place May 6th to 8th in Brisbane, Queensland.  This event marks the first time the World Angus Forum has hit Australian shores since 1997, and we want to see you there! 

Not only is this forum event happening, but Angus Australia will also be host to a number of affiliated events that create a much larger two and a half-week program, showcasing the use of Angus genetics across Australia, including tours, the Zoetis AngusEXPO and much, much more. 

Joining us to give a step-by-step walkthrough of what you would be missing out on if you don’t head down under for the 2025 World Angus Forum is Scott Wright, Angus Australia CEO, Mel Strasburg, Neogen World Angus Forum Coordinator, Jake Phillips, Zoetis AngusEXPO coordinator, Erica Halliday, Chair of the World Angus Forum Organising Committee and Sinclair Munro, Angus Australia President.  

Access the World Angus Forum website here 🔗  

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Contact Mel Strasburg worldangusforum@angusaustralia.com.au or Jake Phillips jake.phillips@angusaustralia.com.au. To contact the Angus Australia Officer ring 61+ (02) 6773 4600.

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The TransTasman Angus Cattle Evaluation is the genetic evaluation program adopted by Angus Australia for Angus and Angus influenced beef cattle. The TransTasman Angus Cattle Evaluation uses technology to produce Estimated Breeding Values (EBVs) of recorded cattle for a range of important production traits. 

A number of important enhancements have been made to the calculation of Estimated Breeding Values (EBVs) for Angus cattle in Australia and New Zealand.    

The enhancements form part of the annual updates that are applied to TACE, with the enhancements implemented in the December 2024 analysis.   

Access the 2024 Annual Enhancements to TACE brochure here 🔗 

Access the 2024 Annual Enhancements to TACE explainer videos here 🔗 

Access the Angus Education Centre here 🔗 

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Ian is Managing Director of Bush AgriBusiness. Ian, and the team, work with large and small pastoral businesses, helping them understand and improve business performance. Ian enjoys working with and learns a lot from top performing pastoral businesses.

Prior to starting Bush AgriBusiness, Ian worked for the NT Cattlemen’s Association, initially in member services and project management and later as Executive Officer, the NT DPI in training and extension, Deloitte as an Audit Analyst and has done station work in Qld and the NT. He holds a Master of Business Administration and is accredited as a Chartered Agriculturist by the Ag Institute of Australia.

Ian has joined us to talk about his ag story and how he is involved with the industry day to day.

Access the Angus SteerSELECT Education Centre Module HERE 🔗 

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Access the Genomics – What, How, Why & When Education Centre Module HERE 🔗  

Access the Demystifying DNA Technology – A livestock breeders guide to selection HERE 🔗

Read the December 2023 TACE Enhancements Recap HERE 🔗

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Currently a valued member of the Elders NSW Stud stock team, Lincoln is one of the lead auctioneers for NSW and Northern Victoria. His professional career really commenced in 2012, gaining six years of valuable experience as a commercial livestock agent at TopX Australia.  Attending the World Wide Auction College in Iowa, USA in 2016, he earned a diploma in auctioneering.

This was followed in 2017 by winning the National Young Auctioneers Competition at the Sydney Royal Show, and representing Australia at the Calgary Stampede, ultimately being awarded the International Rookie Champion Auctioneer title.   2018 saw a transition to Glasser Total Sales Management, taking on the running of stud stock sales across Southern QLD, NSW, VIC, SA, and WA. In 2020, he joined Elders Stud Stock, where he continues to collaborate closely with stud stock clients to enhance their genetics and elevate their profitability.     

We caught up with Lincoln a few weeks ago and we thank him for taking out some time in sale season to have a chat with us about his life and career. 

Get your tickets for the 2025 Neogen World Angus Forum HERE 🔗   

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Diana is a product of the Angus Youth program and in 2004, Diana won the Angus Youth National Judging Competition and subsequently studied at the University of Illinois as the award for winning that competition.

Diana has worked in various roles in her career before taking up the role of Marketing Assistant and eventually Marketing & Communications Manager at Angus Australia.

With applications currently open for the 2024 Angus Foundation University of Illinois Scholarship, Di has joined us to talk about her Angus story and experience as the University of Illinois scholarship recipient.

Apply for the Angus Foundation University of Illinois Scholarship HERE 🔗   

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Sinclair Munro has recently been announced as the latest in a long line of Angus breeders committing to the continued betterment and governance of Angus Australia, taking on the position of President and Chairperson on the society’s Board of Directors.   

Sinclair is a fifth-generation cattle breeder hailing from Bingara, NSW, where he and his family operate Booroomooka Angus.  The beginnings of Booroomooka Angus were founded in 1926 and now operates as an Angus commercial and seedstock business, selling 270 bulls at sale each year.   

Access the UltraSELECT Angus Education Module HERE 🔗   

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Jake Phillips is the Extension manager at Angus Australia, based in Naracoorte South Australia. Jake has a wealth of industry experience and knowledge and has worked across Australia in a variety of positions in the beef supply chain over the past two decades. Jake’s role is considered front line with Angus members and breeders of Angus cattle to assist them in understanding the variety of breeding and genetics selection tools and information available to them. This also includes overseeing the expansive Angus Youth scholarships, awards and bursaries offered to industry. In his spare time Jake and his wife run Phillips Cattle Company, a registered cattle business. Jake has enjoyed the opportunity to judge cattle at major events across Australia as well as helping younger people enter the cattle industry. Jake has joined the podcast to talk about the fact that he recently completed a five-week beef study tour of the United States as the 2023 Arthur Rickards Young Breed Leaders award recipient.  

During this episode, Jake shares about the scholarship experience, his take aways from his tour and more.

Access the Genomics – What, How, Why & When Education Centre Module HERE 🔗  

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The episode features a series of interviews hosted by Jake with producers Ted Fogerty of Palmer Valley Station, Dylan Wall, manager of Consolidated Pastoral Company’s Bunda Station and Ley Kunoth of Waite River Station, who are utilising Angus and Angus influenced genetics in the Territory.   Chatting with Jake both on property and at the conference, each producer has given a snapshot of their use of Angus and Agus influenced genetics in northern Australia. 

Visit the Angus Australia Northern Focus location here 🔗 

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in Meat Science - School of Environmental and Rural Science at the University of New England.

Peter grew up on a cattle property in NSW and has a Bachelor of Rural science from the University of New England (UNE). Following university Peter travelled and also worked at Elders Killara feedlot for a year before moving to Perth WA to complete a PhD at Murdoch University on ‘Selection for muscling affects carbohydrate and fatty acid metabolism in beef cattle’ with the Beef CRC. Peter then held a post doctorate research position at Murdoch University with Meat and Livestock Australia working on beef eating quality projects, MSA optimisation and the development of the MSA Index. Following this, he held the position of lecturer in Animal Production Science at Murdoch University and undertook research into factors along the supply chain which impact the eating quality of beef and lamb plus the measurement of carcass yield. In 2017, Peter joined the University of New England. Peter is passionate about the future of the red meat industry for the next generation.

In the chat with Pete, we covered various topics, including his beginnings in country NSW, how his career progressed to what is today, what is entailed in work that he undertakes in his role and the future of the beef industry. 

🔗 To access the Be Angus Be Proud playlist CLICK HERE.   

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Peter has connection with the Angus breed that spans his entire lifetime. Peter is principal of the Merridale Angus Stud, which alongside the seedstock operation also includes a commercial cattle enterprise and a 350-cow dairy.

Peter is a current Angus Australia board member and is a member of Angus Victoria.  He has had a long affiliation with the Angus Youth program, continuing to support the Roundup annual through his Merridale Aspiring Breeder Award.  He was awarded the Stewart Award in 2023 in recognition for his contributions to the program.   

🔗 For further information about the Angus for Every System – Breeding for Profitability in Northern Australia Seminar or to purchase tickets CLICK HERE.   

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Brad hails from South West Victoria, where he and his family run a commercial Angus operation alongside a sheep operation. Brad is a past president of Angus Australia, serving as president from 2018 – 2020.  He concluded his tenure on the Angus Australia board in 2023 and is a member of the Angus Victoria Breeders Group.    

With a decades long history within the cattle industry, Brad has joined us to share about his Angus story, sharing with us about his operations and breeding philsophies and the reasons why he breeds Angus cattle. 

Visit the Angus Australia News & Events section here 🔗  

Access Angus SELECT here 🔗  

Learn more about the Angus Australia sale catalogue services here 📖 💻 

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In this special end of year episode, we were joined by Angus Australia board chairperson and president Erica Halliday and Chief Executive Officer Scott Wright. 

Scott and Erica had their share on rounding up a massive year for Angus Australia, covering a range of topics relating to the year that was for the society and the beef industry, as well as looking for the what’s in store in 2024.  

View the Angus Australia Stategic Plan here 🔗

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Rebecca and her family are commercial Angus producers from Nevertire in New South Wales.   Rebecca is an active member of the Angus Youth program, and over 20 years has taken part in various activities and events hosted by Angus Youth including the Angus Youth National Roundup and the GenAngus Future Leaders Program.  She has also been a previous recipient of various scholarships through the Scholarships, Awards and Bursaries Program and member of the Roundup Organising and the Angus Youth Consultative Committees.  

Most recently however, Rebecca was the recipient of the 2019 Kansas State University Scholarship. Bec has recently returned from her time abroad & and has joined us to tell Behind the Beef to her story in agricultural and the Angus breed, as well as to give us some insight into her time over in the US.  

To apply for the Kansas State University Scholarship CLICK HERE🔗

To apply for the Tocal Beef Cattle Assessment Course Scholarships CLICK HERE🔗

To register for the 2024 NH Foods Angus Youth National Roundup CLICK HERE🔗

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Jono is a well-regarded cattleman in the beef business. Jono has a background working in many facets of both stud and commercial sectors of the beef industry. 

Coordinating the cattle side of the Spence Dix & Co business, Jonathan is also a recognized and experienced auctioneer.

Jono has joined me to talk market movements.  Coming from the year that was 2022 in all its highs, we were interested in the opinion of someone with boots on the ground regarding what he had observed of the market in his region, as well as around the country, what trends have been noted, the final markets for seedstock and commercial animals being sold out of South Australia and the all-important crystal ball predictions. 

To apply for the Beyond the Beef National Angus Conference Scholarships CLICK HERE🔗

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Milly is a farmer/shearer’s daughter from regional VIC. She has experience across many agricultural supply chains all over Australia, including live export, extensive grazing in Western QLD, wool testing and meat research. Milly travels all over Australia to deliver professional development and supply chain capacity building workshops and now as the Program Manager for The Livestock Collective, Milly is keen to unite the livestock industry and ensure our voice is heard. 

Cam Parker has had a wide and varied career. After actively contributing to policy setting bodies and representative groups as a producer in Victoria and in Queensland, Cam has shifted to a full-time policy career as Policy Manager at Primary Producers SA, working to bridge the gap between producers and those who influence and make decisions that affect Australian Agriculture. Cam has extensive experience and success in navigating complex matters on behalf of producers at a state and national level, working closely with governments, bureaucracies, and the National Farmers Federation. 

To apply for the GenAngus Future Leaders Program CLICK HERE 🔗

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 We spoke to three young beef business owners - Dayna Grey, Jack Laurie and Ben Lucas - who each own and are continuing to grow a business that services the industry. 

 Dayna, Jack and Ben each give a little insight into their lives and businesses, and how they are making steps to grow themselves in business through taking developmental opportunities. 

Access Angus SELECT here 🔗

Learn more about the Angus Australia sale catalogue services here 📖 💻

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To do this, we will be chatting to the managers of the various units that make up Angus Australia, who will give some insight into the happenings that have affected their departments and in turn Angus producers over the last 12 months. 

We wish all our listeners a very safe and happy Christmas and New Year and we will be back for more Behind the Beef in 2023!

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We had the opportunity to speak to Libbi Thompson from Whyalla Beef and celebrity chef Fast Ed.  Both of our guests are involved heavily in the beef supply chain and with Angus beef in their roles, however, ultimately are at two different ends of it – with Libbi working towards to top end of the chain, and Fast Ed further down in preparing the product and feeding the ultimate end – our consumers. 

Libbi and Fast Ed shared with us the story about how they got to be where they are in the industry today and some background in the role they play within the beef supply chain.  

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Liz has joined us to give a short overview of her tour and some of the standouts for her during her time investigating the productions systems on the other side of the world. 

Register for Angus CONNECT - TACE Enhancements

Buy your ticket for the Verified Black Angus Beef BBQ Competition

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Angus has extensive experience with technology systems, which require deep understanding of critical business drivers in multiple markets and industries, opening of new markets through strong sales and trade marketing as well as growing businesses through innovation, process improvement and transformational technologies.  

As CEO of AuctionsPlus, Angus is focused on taking the $2.3 billion GMS business to the next level. Angus wants to add value right along the supply chain and sees online marketplaces as a key enabler of success. Passionate about helping businesses evolve to stay ahead of the pack through the use of digital technology, Angus believes that with a little country music, genuine conversations and a motto of ‘the sum of us beats the one of us’ we can shape the future of the Ag sector. 

Visit the Angus Education Centre.

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One of the things about the agricultural industry is there is a plethora of avenues that those wanting a career in the industry and over the next couple of months, we will be snapshotting the careers of people in ag, asking them about their story and how they got to where they are and where they are going from here. 

 In this episode we will be chatting to two guests, Alexis Gandy and Lachlan Woods, who caught up with Angus Australia at the GenAngus Future Leaders Program.  Both attendees of the program, Alexis and Lachlan sat down to speak to me about their journey to where they are in the industry, why they applied for a program like GenAngus for their careers, and what they took from a development opportunity like GenAngus.  

Apply for the Angus Foundation LIVEXchange Conference Scholarships here.

Learn more about Angus Australia here.

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Commercial Angus breeders wishing to utilise genomics to help inform the selection of Angus replacement females can now access Generation 2 of Angus HeiferSELECT.

The development of the new generation of Angus HeiferSELECT is the result of eighteen months’ work with Angus Australia and collaborating partner, CSIRO, Australia’s national science agency.

This episode will be joined by Angus Australia General Manager – Genetic Improvement Christian Duff and commercial Angus Producer Fraser James who will break down Angus HeiferSELECT and its use in commercial breeding operations. Learn more about Angus HeiferSELECT here!

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