In this Make It Happen Monday episode, I break down exactly how to do it — the seven questions designed to surface pain points, trigger points, and desired outcomes; the four golden rules that separate a useful interview from a wasted conversation; and a practical system for turning raw interview data into marketing gold using a Google Form and your AI tool.

This isn't busywork. It's one of the highest-leverage things you can do to understand how your customers actually experience your business — and what it will take to serve them better, reach them more effectively, and grow with intention.

The March theme is client and customer chemistry. This is where it starts.

Resources: Seven Questions + Four Golden Rules PDF (available at https://bemorebusiness.com/episodes/client-chemistry/) | Companion episode on the 10-stage customer and consumer journey available on this podcast as Episode 30.

Once you understand the difference between the consumer journey and the customer journey, you’ll start seeing your entire business differently — from your content strategy to your email sequences to the way you handle a sales conversation.

I’m also sharing the one interview question that will tell you exactly who your real competition is (it’s probably not who you think).

📥 Free resources for this episode — including a PDF workbook, a slide deck of the full framework, and the Make It Happen Monday challenge — are all on the episode resource page at https://bemorebusiness.com/episodes/client-chemistry/

🎙️ Be More Business is part of the Midnight Productions Inc. podcast ecosystem — new episodes every week for entrepreneurs building businesses that support the life they actually want to live.

In this Three Thoughts Thursday episode, I wrap up February’s entire money series by bringing together partnership, nervous system regulation, and financial clarity into one grounded standard: professionalism.

Going pro with your money means:

• Treating money as a partner, not a parent

• Regulating your nervous system before making financial decisions

• Choosing clarity over drama

We explore how red zone and blue zone nervous system states influence panic discounting, overcommitting, avoidance, and financial shutdown — and what green zone leadership actually looks like.

Professionalism with money isn’t about perfection.

It’s about commitment.

It’s about keeping your appointments.

It’s about knowing your numbers.

It’s about leading instead of reacting.

If you’ve been following the February money arc, this episode ties it all together beautifully.

In this episode, I take you on a side quest into nature and ask a different kind of question: If money is our system of energetic exchange, how does nature handle exchange?

We look at scaling without extraction, proportional energy, ecological positioning, and regenerative pricing. From mycelium networks to no-till farming on my own ranch, this conversation reframes pricing and profit through the lens of sustainability and equilibrium.

We are the first generations of women in history with full legal economic agency. That’s not small. That’s seismic.

In this episode, I share:

• Why women couldn’t legally own money not that long ago

• Why we couldn’t get business credit without a man until 1974

• Why women have always moved money — just not publicly

If you’ve ever felt weird charging, investing, scaling, or claiming authority… this episode will give you context.

Because sometimes what we call “mindset issues” are actually inherited history.

Listen in.

In this episode, I break down three powerful pricing psychology principles that influence how your customers perceive value: the anchoring effect, charm pricing versus round number pricing, and the decoy effect. I share where these ideas come from, why they still matter today, and how you can apply them intentionally in your own business.

Pricing isn’t just math. It’s positioning, perception, and psychology. And when you understand how the brain interprets numbers, you can set your prices with far more clarity and confidence.

00:00 Introduction: Why Pricing Psychology Matters

03:30 The Research Behind Pricing Psychology

06:00 The Anchoring Effect Explained

11:30 When Anchoring Backfires

16:30 Charm Pricing vs Round Pricing

21:30 When Round Pricing Signals Authority

26:00 The Decoy Effect & Three-Tier Pricing

31:00 When Decoy Pricing Becomes Unethical

33:00 Pricing With Intention

In this Three Thoughts for Thursday episode, I share three practical rescue tips you can use when money anxiety starts spiraling your nervous system into fight, flight, or freeze.

We’ll talk about separating the math from the meaning, shrinking the horizon so you can regulate in the present moment, and taking one revenue-generating action to break the anxiety loop.

If you’ve ever stared at your bank account and felt the story spin out of control… this one’s for you.

We talk about why money feels so hard for value-driven business owners, how hustle culture disrupts the natural flow of wealth, and what happens when you stop trying to force money into existence and instead learn how to receive it.

This conversation is about sacred reciprocity, balanced exchange, and why wealth that lasts has to feel good in your body. If you’ve ever felt burned out, anxious, or exhausted by “doing all the right things” with money, this episode offers a completely different lens.

This month's resource page is at: https://bemorebusiness.com/episodes/money-flow-profit-and-prosperity/

Join Kimberly's email list: https://wildfireglobal.myflodesk.com/welcometomaisonmawulisa

I share three thoughts on what pricing actually communicates today, why clarity and confidence matter more than clever positioning, and how pricing has become a trust-building exercise rather than a persuasion tactic. If pricing has felt uncomfortable, confusing, or heavy in your business, this episode offers a different way to look at it.

Most of us operate under one of two assumptions—we work for money, or money works for us. Both create power imbalances. Healthy relationships don’t run on hierarchy. They run on clarity.

In this episode, I talk about why undefined money relationships default to old habits, emotional reactions, and cultural conditioning, and why discipline alone doesn’t fix that. A written agreement creates structure, reduces friction, and turns money from pressure into information.

This isn’t about manifesting more money overnight. It’s about defining how you and money work together so decision-making gets easier, guilt decreases, and financial behavior becomes intentional.

This agreement is a snapshot, not a rulebook. A mirror, not a mandate. And it’s one you can revisit and renegotiate as your business grows.

Access the Money Partnership Agreement Google Doc here: https://docs.google.com/document/d/1BLcLl0PKpDD2W-QiSC74cfo_P1mF3YQOOGm9fgYxVQ0/edit?usp=drive_link

In this episode, I want to slow that conversation down and look at what’s actually going on beneath the surface. Because money problems are rarely just about math. They’re shaped by the stories we inherited in childhood, the culture we were raised in, our beliefs about value, and the nervous system strategies we developed long before we ever earned our first dollar.

I talk about how money becomes emotional, relational, and embodied, why you can’t think your way into a better money relationship, and how trauma—big or small—can quietly influence how money moves in and through your business.

Access the Money Partnership Agreement here: https://docs.google.com/document/d/1BLcLl0PKpDD2W-QiSC74cfo_P1mF3YQOOGm9fgYxVQ0/edit?usp=drive_link

This episode isn’t about fixing yourself or hustling harder. It’s about awareness, regulation, and understanding where your money patterns came from so you can start changing them intentionally.

This conversation sets the foundation for this month’s Make It Happen Monday episode, where we’ll take the next step and create a partnership agreement with money.

It’s not usually a lack of discipline. It’s missing systems, internal pressures, or simply not knowing what to say. I walk through how simple follow-up systems can support both your business and your nervous system, why awareness is often curative, and how to stop letting follow-up quietly stall your momentum.

In this episode, I’m talking about why your software might be driving you crazy and what that has to do with your nervous system, not your intelligence or discipline. I see this all the time when I’m helping business owners choose and use tools, and the problem is rarely that they’re “bad at tech.”

Your nervous system experiences software as a place you enter, not just a tool you use. When that environment feels chaotic, unfamiliar, or misaligned, it quietly drains your energy, increases cognitive load, and pushes you out of flow.

In this episode, I explore how software can either support regulation or create friction, why daily tools feel easier than ones you only use occasionally, when software can help solve a problem and when it absolutely can’t, and how to tell whether the issue is the tool itself or the habit underneath it.

The right software shouldn’t make your business harder. It should make it easier to be consistent, supported, and in flow.

This isn’t a clinical or diagnostic conversation, and it’s not a strict lesson in polyvagal theory. It’s a practical, real-world approach for business owners who want to make decisions with more awareness and less self-judgment.The goal isn’t to control your nervous system.It’s to recognize where you are and choose your next move with intention instead of habit.

Visit the Be More Business Podcast Resource page for January: https://bemorebusiness.com/episodes/building-positive-habits-for-momentum/

Spoiler: you’re not.

In this episode of the Be More Business Podcast, I’m joined by Kelsey Webb, founder of Rayn Social, for a grounded, honest conversation about how your nervous system directly impacts your marketing habits, visibility, and consistency.

We explore why sending an email, posting on social media, or “just being consistent” can feel disproportionately hard, even when you know exactly what to say. We talk about overwhelm, freeze responses, hustle as a trauma pattern, and why so many business owners are trying to override their nervous systems instead of working with them.

This episode is for entrepreneurs who are tired of forcing themselves through marketing and ready to build systems, habits, and rhythms that actually support regulation, sustainability, and momentum.

If you’ve ever thought, “Why is this so hard when I know what to do?” this conversation will land.

Visit Kelsey's website at https://raynsocial.com

Visit this month's resource page at: https://bemorebusiness.com/episodes/building-positive-habits-for-momentum/

Mentioned in the episode:Alchemical Alignment: https://www.alchemicalalignment.com/

We’ll unpack why perfection is a terrible pacing strategy, how over preparing can keep you from ever starting, and why waiting for clarity often guarantees you never move at all. If you’ve been circling the same ideas, projects, or goals wondering why nothing is clicking yet, this episode is your gentle but firm nudge to shift gears.

This isn’t about rushing or being reckless. It’s about choosing excellence over perfection, evolution over over engineering, and movement over mental gridlock. Let’s get you back on the road.

In this episode, I walk you through the three minds that are quietly running your business and your life: the conscious mind, the subconscious mind, and the collective mind. Each one plays a very different role in how habits form, why resolutions fail, and what actually creates sustainable change. If you’ve ever said “I know better, but I still do it,” felt guilt when resting, struggled with consistency, or wondered why good intentions don’t turn into lasting habits, this episode will help you see what’s really happening beneath the surface.

We’ll explore:

• Why willpower is a short-term strategy

• How habits are born from solutions, not failures

• The unseen influence of culture, family, and industry norms

• Why resistance is information, not defiance

• How to create change that works with your nervous system instead of against it

This is not therapy or psychological advice. It’s a powerful reframe to help you work smarter, kinder, and more effectively with your own internal system.

We’ll explore why habits form in the first place, why removing a habit without replacing its function often creates backlash, and why your subconscious mind doesn’t care whether a habit is good or bad. It only cares if it’s familiar, predictable, and efficient.

If you’ve ever felt stuck in a loop with a habit that “should be gone by now,” this episode offers a compassionate and practical reframe. Change doesn’t come from force. It comes from understanding what problem the habit is actually solving and creating a safer, more sustainable alternative.

But what if the reason your vision hasn’t fully landed before isn’t a lack of discipline — it’s a mismatch in how you’re trying to create change?

In this episode, I pull from my hypnosis training to explore how your primary sensory modality — visual, auditory, kinesthetic, olfactory, gustatory, or auditory-digital — plays a powerful role in making vision work feel real, embodied, and sustainable.

We’ll talk about how to write and “try on” a vision, how vision boards can go far beyond images, and how to build tiny micro-habits that speak directly to how you process the world. When your vision aligns with your natural wiring, momentum stops being forced — and starts feeling inevitable.

This episode is an invitation to stop copying how everyone else does vision work and start creating in a way that actually supports the life you want to live.

Find episode resources here: https://bemorebusiness.com/episodes/building-positive-habits-for-momentum

In this Make It Happen Monday episode, I’m sharing the simple marketing habit I’ve used for years to steadily grow my business without burning out. It’s a 30-minute daily practice that helps you focus your time and energy where it actually impacts your bottom line instead of scattering it across endless “shoulds.”

I walk you through a clear hierarchy for your marketing attention, starting with the people who already trust you and moving outward from there. We also talk about why chasing new customers alone is exhausting, how to work your network without feeling salesy, and how a short weekly “digital marketing happy half hour” can turn your analytics into useful guidance instead of intimidating noise.

Find resources at: https://bemorebusiness.com/episodes/building-positive-habits-for-momentum/

This episode is especially for service-based entrepreneurs who want consistency, sustainability, and results without sacrificing their sanity. If you’re heading into a new year craving clarity instead of chaos, this one will meet you right where you are.

In this first Three Thoughts for Thursday of 2026, I want to slow the moment down just enough for us to get oriented — before we rush into resolutions, intentions, or plans for the year ahead.

January carries a lot of cultural pressure to decide everything at once, but orientation comes first. In this episode, I share three simple thoughts about why grounding yourself in where you are right now creates far more clarity, confidence, and momentum than jumping straight into goal-setting.

We’ll talk about why resolutions tend to fade, how orientation meets you where you actually are, and why listening — not over-planning — is what builds self-trust as the year begins.

This episode is an invitation to put your feet on the ground, notice what’s around you, and let the next right steps reveal themselves naturally.

In this final episode of 2025, I’m sharing temperament-aligned ways to close out the year with intention and care, rather than rushing straight into planning or goal-setting. We’ve spent the month talking about temperament and how it shows up in your business, and here I offer simple practices you can use to cross the threshold from one year into the next in a way that actually supports your nervous system.

I talk about honoring the transition between personal and professional space, creating small rituals of meaning and clarity, opening possibility through curiosity and enchantment, and even using strategic play to re-envision your business for the year ahead. I also share two end-of-year practices — one symbolic and one very practical — that help you release mental clutter and reclaim your attention.

This episode isn’t about reinventing yourself for the new year. It’s about orientation. It’s about letting your system settle, listening for direction, and crossing into 2026 with clarity, presence, and self-trust.

In this episode of Three Thoughts for Thursday, I’m sharing three specific ways AI can genuinely support the way you naturally work—without overwhelming you or hijacking your focus.

We’ll explore how AI can act as support by adapting to your working style, how it can help fuel momentum when getting started feels hard, and how it can become a rescue tool when overwhelm, overthinking, or shutdown sneak in.

I also share a few honest cautions about rabbit holes, distraction, and why AI needs direction just as much as you do.

This isn’t about outsourcing your thinking. It’s about using AI as a quiet backbone—one that works with you, not against you.

Whether you’re structured, spontaneous, meaning-driven, strategic, neurotypical, or gloriously neurospicy, you deserve workflows that stop draining you and start fueling you. And right now, AI is one of the best tools to help you create systems that adapt to how your brain naturally works.

Together, Betsy and I explore:

✨ Why structure liberates some of us and suffocates others

✨ How automation frees both structured and nonlinear thinkers

✨ Ways AI can act as a COO, a creative partner, or a detail-clean-up crew

✨ Why training AI with your voice and your brand matters

✨ What AI can do beautifully — and where humans absolutely must stay in charge

If you’ve ever thought “I just need systems,” or “I can’t stick with systems,” this conversation is going to feel like a deep exhale.

And… we make a little announcement about the revival of The Business Animal podcast. 👀

Listen in and start creating a business that supports the life you want to live — not the other way around.

Instead of starting with business goals, I share why I always begin with one deeper question: how do you actually want to spend your time?

We explore three essential layers of time, your year, your month, and your day, and how understanding their natural rhythm can shift you out of force and into flow. From seasonal work cycles to daily creative energy, this episode is about designing a business that supports the life you want to live, not one that consumes it.

If you’ve ever felt like you’re busy but not nourished, productive but depleted, this conversation will help you reconnect with your own time sovereignty and create more space, energy, and ease in your business and your life.

And yet, somewhere along the way, many entrepreneurs find themselves forcing systems, schedules, and strategies that quietly drain their energy, their joy, and their income.

In this episode of the Be More Business Podcast, I invite you into a deeper conversation about force versus flow, and how your temperament plays a powerful role in which one you’re living inside of.

We’ll explore how force shows up first in your body, long before it ever appears on your calendar or to-do list, and why working against your natural operating system is far more expensive than most entrepreneurs realize. I’ll walk you through how to recognize resistance, how to listen for the wisdom hidden inside it, and how to begin transmuting force into flow through small, intelligent shifts.

This is not about hustling harder or following the latest productivity trend. It’s about learning to work with your rhythm, your capacity, and your temperament so your business can finally support the life you want to live.

If you’ve ever ended the day exhausted, resentful, or wondering why success feels heavier than it should, this episode is for you.

Visit this month's resource page at https://bemorebusiness.com/episodes/re-sourcing-your-business/

In this Three Thoughts for Thursday episode, Kim explores how awareness supports your temperament, your leadership, and your ability to build a business that feels aligned instead of exhausting.

You’ll learn:

• Why awareness begins with curiosity and a true beginner’s mind

• How awareness is active, not passive — and why “how” is a better question than “why”

• The Gestalt principle that awareness is curative and how it creates healing

• How one small awareness can trigger a cascade of insight, ease, and joy

• Why temperament work can reveal powerful truths about your patterns, your relationships, and your business rhythm

Think of this episode as a gentle archeological dig into yourself — uncovering the layers that help you run your business with more authenticity, authority, and ease.

Instead of forcing yourself into systems designed for someone else’s brain, Kim walks you through how each temperament type — structured, spontaneous, meaning-driven, and strategic — can work with their wiring instead of battling it.

You’ll learn practical shifts that bring ease, reduce burnout, and help you create a business that truly supports the life you want to live. From capacity-based planning to automation to reframing marketing resistance, this episode is your permission slip to stop forcing and start aligning.

You’ll explore:

• why answering these assessments in a “perfect world” gives you truer results (instead of the cultural expectations you’ve absorbed)

• how to translate your type into practical shifts in your systems, tasks, and routines,

• and the reminder every entrepreneur needs: your temperament is a map, not a cage. You can flex, stretch, and use every part of yourself.

A quick, potent episode for anyone wanting to harness temperament as a tool for momentum — not a box to live in.

Find the resources for this episode at: https://bemorebusiness.com/episodes/re-sourcing-your-business/

This month, we’re diving into temperament — not in a fluffy “take a quiz for fun” way, but in a grounded, wise-woman, business-building way. You have a natural way of working, thinking, creating, and problem-solving… and when you ignore it, business gets harder than it needs to be.

In this episode, I walk you through a simple four-week process:

✨ Week 1: Take a temperament sorter (Keirsey-Bates, Enneagram, CliftonStrengths, DISC, … or even your natal chart if that’s your jam).

✨ Week 2: Get curious about how you’re actually showing up in your business.

✨ Week 3: Make one small shift toward your natural preferences.

✨ Week 4: Analyze how that shift changed your energy, ease, and flow.

This work is deceptively powerful. Once you stop forcing yourself to work “left-handed,” the stress drops, the clarity grows, and your business becomes easier to run — not because the work changes, but because you are finally working in alignment.

If you want to go deeper, the show notes include a link to my fun “Patron Dragon Temperament Sorter” and additional tools to help you explore your way of being in business.

Now… go make it happen, my friend. You’ve got this.

Go to this month's Resource page on my website for links, tools, and more: https://bemorebusiness.com/episodes/re-sourcing-your-business

🔗 Explore more resources, courses, and ways to work with me:

https://BeMoreBusiness.com

Takeaways:

• Aligning your business model with your personal temperament is crucial for sustainable success.
• Shifting from a model of trading hours for dollars can enhance your business satisfaction.
• Understanding your temperament can significantly reduce stress and improve energy management.
• Creating a business model that supports your natural working style fosters joy and productivity.
• Utilizing temperament assessment tools can provide profound insights into your working preferences.
• Small incremental changes in your business model can lead to significant improvements over time.

Find resources, links, tools, and more here: https://bemorebusiness.com/episodes/re-sourcing-your-business

To lead with wisdom.

To create with intention.

To market with soul.

And to partner with technology in a way that makes your life easier — not harder.

I’m Kimberly Beer — your Entrepreneurial Wise Woman and Cyber Sorceress.

Each week, I’m helping you dismantle the systems that drain your energy, strengthen the ones that fuel you, and show you the tools and techniques that actually move you forward.

We explore what it really takes to build a business that supports the life you want to live — not the life you’ve been tolerating.

This isn’t about hustling harder, chasing the next productivity hack, or making promises you already know you won’t keep.

This is about getting fired up — evolving yourself and your business with purpose, precision, and a damn good dose of personal power.

So be it.