<![CDATA[Berkida Podcast]]>fd5c5859-83ee-53b5-bdc3-ae0b543bf9c4Wed, 19 Aug 2026 06:00:18 +0000Captivate.fmMassimo Marinellihttps://artwork.captivate.fm/408bd577-1c1c-440a-a972-ff1c633d8c5c/Berkida-Podcast-Cover-Art-1.jpgBerkida PodcastMassimo MarinelliMassimo MarinelliNavigate the high-stakes intersection of sports, media, and entertainment on the Berkida Podcast, hosted by Massimo Marinelli. Drawing on his experience as a former Managing Director at UBS and Board Member of Leeds United, Massimo provides an elite institutional perspective on driving value in the world’s most dynamic industries. Each episode delivers high-level strategic insights for investors and executives, breaking down the financial shifts and global trends shaping the future of the sector. From boardroom decision-making to the evolving media landscape, the Berkida Podcast is your inside track to understanding the machinery behind the game.https://berkida-podcast.captivate.fmfalseepisodicnopodcastHow LAFC Built a Global Football Brand from Nothing using Community with Larry FreedmanHow LAFC Built a Global Football Brand from Nothing using Community with Larry FreedmanIn this episode of Berkida Ventures Podcast, host Massimo Marinelli sits down with Larry Freedman, Co-President of Los Angeles Football Club (LAFC) and Co-Chair of the Los Angeles FIFA World Cup 2026 Host Committee, to discuss building a modern sports organisation from the ground up. Larry shares his football journey, LAFC’s approach to creating a club rooted in community, and how the organisation has grown into a globally recognised brand.

The conversation explores the importance of authenticity, ownership structures, venue control, fan engagement, and technology in professional sports. Larry explains how LAFC built a strong identity by learning from global football clubs, developing meaningful community connections, and creating experiences that extend beyond the stadium.

Expect to Learn:

  • How LAFC was built from an expansion team into a globally recognised football club
  • Why creating a community is more important than simply building a sports franchise
  • How ownership groups can add value beyond financial investment
  • Why controlling the venue experience is critical for modern sports organisations
  • How MLS has evolved through global football culture and international talent
  • How technology and media are changing fan engagement and the future of sports

Episode Breakdown with Timestamps:

[00:00] – Introduction to Larry Freedman and his journey into football and sports business

[04:35] – Building LAFC from scratch and creating a club rooted in community

[08:31] – Learning from global football clubs and developing a worldwide brand vision

[13:40] – Looking beyond sports and building a world-class organisation

[17:07] – Managing ownership groups and creating active investor involvement

[22:35] – Why venue ownership and fan experience are critical for sports organisations

[26:43] – The evolution of MLS and the impact of global football culture

[32:49] – The role of the 2026 FIFA World Cup in growing football in North America

[39:14] – Technology, media, and expanding sports communities beyond geography

[43:16] – Closing reflections on football, leadership, and the future of sports

Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.

Connect with the Guest, Larry Freedman:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>In this episode of Berkida Ventures Podcast, host Massimo Marinelli sits down with Larry Freedman, Co-President of Los Angeles Football Club (LAFC) and Co-Chair of the Los Angeles FIFA World Cup 2026 Host Committee, to discuss building a modern sports organisation from the ground up. Larry shares his football journey, LAFC’s approach to creating a club rooted in community, and how the organisation has grown into a globally recognised brand.

The conversation explores the importance of authenticity, ownership structures, venue control, fan engagement, and technology in professional sports. Larry explains how LAFC built a strong identity by learning from global football clubs, developing meaningful community connections, and creating experiences that extend beyond the stadium.

Expect to Learn:

  • How LAFC was built from an expansion team into a globally recognised football club
  • Why creating a community is more important than simply building a sports franchise
  • How ownership groups can add value beyond financial investment
  • Why controlling the venue experience is critical for modern sports organisations
  • How MLS has evolved through global football culture and international talent
  • How technology and media are changing fan engagement and the future of sports

Episode Breakdown with Timestamps:

[00:00] – Introduction to Larry Freedman and his journey into football and sports business

[04:35] – Building LAFC from scratch and creating a club rooted in community

[08:31] – Learning from global football clubs and developing a worldwide brand vision

[13:40] – Looking beyond sports and building a world-class organisation

[17:07] – Managing ownership groups and creating active investor involvement

[22:35] – Why venue ownership and fan experience are critical for sports organisations

[26:43] – The evolution of MLS and the impact of global football culture

[32:49] – The role of the 2026 FIFA World Cup in growing football in North America

[39:14] – Technology, media, and expanding sports communities beyond geography

[43:16] – Closing reflections on football, leadership, and the future of sports

Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.

Connect with the Guest, Larry Freedman:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>10ed8bea-f174-4073-889c-4eb77634113dWed, 19 Aug 2026 02:00:00 -040038:58falsefullHow to Build a Sports League for Leaders to Succeed in a Billion-Dollar Industry with Steve GeraHow to Build a Sports League for Leaders to Succeed in a Billion-Dollar Industry with Steve GeraIn this episode of the Berkida Ventures Podcast, host Massimo Marinelli sits down with Steve Gera, President at Grand Slam Track, Co-Founder & Chief Executive at Gains Group, Board Member & Senior Advisor (Co-Founder) at BreakAway Data, and US Ambassador at FC Barcelona. Steve shares his unconventional journey from serving as a U.S. Marine to becoming one of the leading voices in sports innovation, entrepreneurship, and technology.

The conversation explores how sports organisations can create long-term value beyond media rights, why storytelling remains the industry's greatest competitive advantage, and how innovation, AI, athlete data, and emerging sports properties are transforming the global sports ecosystem. Steve also discusses his work with FC Barcelona's innovation strategy, BreakAway Data, Grand Slam Track, and the future of collectables as sports organisations evolve into platform businesses.

Key Takeaways:

  • How Steve's journey from the U.S. Marines to professional sports shaped his approach to solving complex business challenges.
  • Why sports organisations should focus on building businesses instead of relying solely on licensing and media rights.
  • How FC Barcelona created an innovation ecosystem by turning internal expertise into investable companies.
  • The growing role of athlete-owned data, AI, and specialized technology in improving player development and performance.
  • Why has storytelling become one of the biggest competitive advantages in modern sports?
  • Lessons from building Grand Slam Track and why creating new sports leagues requires patience, capital, and long-term vision.
  • How collectables and memorabilia are becoming valuable fan engagement and commercial opportunities for sports organisations.

Noteworthy Quotes:

  • "Easy things are for lazy people. I love working on hard problems." – Steve Gera
  • "Sports is the most important of the least important things in the world." – Steve Gera
  • "FC Barcelona isn't just a football club. It's a storytelling platform." – Steve Gera
  • "The best innovations in sports are often the ones nobody ever hears about." – Steve Gera
  • "AI will be incredibly valuable on the output side, but sports-specific data still requires sports-specific inputs." – Steve Gera
  • "Storytelling is what creates fan joy, and fan joy creates better businesses." – Steve Gera

Key Timestamps:

[00:00] - Introduction to Steve Gera and his sports innovation career

[01:51] - From the U.S. Marines to the NFL and sports business

[08:28] - Why sports has become one of the world's biggest business opportunities

[10:44] - Licensing versus value creation in modern sports organisations

[13:32] - Inside FC Barcelona's innovation strategy and startup ecosystem

[22:15] - BreakAway Data, athlete data ownership, and AI in sports

[29:53] - Building Grand Slam Track and lessons from launching new sports leagues

[36:53] - The future of sports memorabilia, collectables, and fan engagement

[40:56] - Closing thoughts on innovation and the future of sports business

Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.

Connect with the Guest, Steve Gera:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>In this episode of the Berkida Ventures Podcast, host Massimo Marinelli sits down with Steve Gera, President at Grand Slam Track, Co-Founder & Chief Executive at Gains Group, Board Member & Senior Advisor (Co-Founder) at BreakAway Data, and US Ambassador at FC Barcelona. Steve shares his unconventional journey from serving as a U.S. Marine to becoming one of the leading voices in sports innovation, entrepreneurship, and technology.

The conversation explores how sports organisations can create long-term value beyond media rights, why storytelling remains the industry's greatest competitive advantage, and how innovation, AI, athlete data, and emerging sports properties are transforming the global sports ecosystem. Steve also discusses his work with FC Barcelona's innovation strategy, BreakAway Data, Grand Slam Track, and the future of collectables as sports organisations evolve into platform businesses.

Key Takeaways:

  • How Steve's journey from the U.S. Marines to professional sports shaped his approach to solving complex business challenges.
  • Why sports organisations should focus on building businesses instead of relying solely on licensing and media rights.
  • How FC Barcelona created an innovation ecosystem by turning internal expertise into investable companies.
  • The growing role of athlete-owned data, AI, and specialized technology in improving player development and performance.
  • Why has storytelling become one of the biggest competitive advantages in modern sports?
  • Lessons from building Grand Slam Track and why creating new sports leagues requires patience, capital, and long-term vision.
  • How collectables and memorabilia are becoming valuable fan engagement and commercial opportunities for sports organisations.

Noteworthy Quotes:

  • "Easy things are for lazy people. I love working on hard problems." – Steve Gera
  • "Sports is the most important of the least important things in the world." – Steve Gera
  • "FC Barcelona isn't just a football club. It's a storytelling platform." – Steve Gera
  • "The best innovations in sports are often the ones nobody ever hears about." – Steve Gera
  • "AI will be incredibly valuable on the output side, but sports-specific data still requires sports-specific inputs." – Steve Gera
  • "Storytelling is what creates fan joy, and fan joy creates better businesses." – Steve Gera

Key Timestamps:

[00:00] - Introduction to Steve Gera and his sports innovation career

[01:51] - From the U.S. Marines to the NFL and sports business

[08:28] - Why sports has become one of the world's biggest business opportunities

[10:44] - Licensing versus value creation in modern sports organisations

[13:32] - Inside FC Barcelona's innovation strategy and startup ecosystem

[22:15] - BreakAway Data, athlete data ownership, and AI in sports

[29:53] - Building Grand Slam Track and lessons from launching new sports leagues

[36:53] - The future of sports memorabilia, collectables, and fan engagement

[40:56] - Closing thoughts on innovation and the future of sports business

Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.

Connect with the Guest, Steve Gera:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>a18aca02-0add-40e3-89df-9cc7243e281eWed, 05 Aug 2026 02:00:00 -040041:44falsefullHow Fan Engagement and Ecosystems Became More Valuable Than Owning Sports Teams with Nic SulskyHow Fan Engagement and Ecosystems Became More Valuable Than Owning Sports Teams with Nic SulskyIn this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Nic Sulsky, Co-Founder and CEO of The Curling Group, an entrepreneur with deep experience across fantasy sports, sports betting, and sports media. After building successful businesses including Monkey Knife Fight and PointsBet Canada, Nic explains why he chose to invest in one of the world's most underappreciated Olympic sports and how he plans to transform curling into a year-round global entertainment property.

The conversation explores how sports betting and fantasy sports have changed fan engagement, why underserved sports represent compelling investment opportunities, and how building media, data, and technology infrastructure can unlock long-term value. Nic also discusses the launch of Rock League, the importance of athlete storytelling, and why owning an entire sports ecosystem can create greater value than simply owning a team.

Key Takeaways:

  • Nic's journey from fantasy sports and sports betting to acquiring one of curling's biggest global properties.
  • Why fan engagement, not betting, is the real currency of modern sports.
  • How The Curling Group is building a year-round ecosystem around an Olympic sport.
  • The importance of content, storytelling, and athlete personalities in growing sports audiences.
  • Why The Curling Group launched its own OTT platform and global streaming service.
  • How live sports betting, official data, and technology are increasing fan engagement.
  • Why underserved sports can offer stronger investment opportunities than established leagues.
  • The future of curling as a global professional sport beyond the Winter Olympics.

Noteworthy Quotes:

  • “The real currency in sports is engagement.” – Nic Sulsky
  • “I don't think you modernise sports by changing what fans love. You modernise them by changing how fans experience what they love.” – Nic Sulsky
  • “The best investments aren't always the best assets—they're the assets with the most room to improve.” – Nic Sulsky
  • “Whoever owns the deeper fan relationship is ultimately going to win.” – Nic Sulsky
  • “I'd rather build value than buy it.” – Nic Sulsky
  • “I want the world to know the curlers.” – Nic Sulsky

Key Timestamps:

00:00 - Introduction to Nic Sulsky and The Curling Group

02:49 - From fantasy sports and sports betting to curling

05:38 - What betting companies understand about fan engagement

08:47 - Why Nic acquired The Curling Group

13:50 - Building Rock Channel and global curling distribution

18:40 - Launching Rock League and creating a professional ecosystem

24:22 - Building year-round engagement through athlete storytelling

31:13 - Building data infrastructure for live sports betting

33:00 - What investors misunderstand about sports investing

36:26 - The long-term vision for The Curling Group and global curling

39:31 - Where to follow curling and its athletes

Connect with the Guest, Nic Sulsky:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Nic Sulsky, Co-Founder and CEO of The Curling Group, an entrepreneur with deep experience across fantasy sports, sports betting, and sports media. After building successful businesses including Monkey Knife Fight and PointsBet Canada, Nic explains why he chose to invest in one of the world's most underappreciated Olympic sports and how he plans to transform curling into a year-round global entertainment property.

The conversation explores how sports betting and fantasy sports have changed fan engagement, why underserved sports represent compelling investment opportunities, and how building media, data, and technology infrastructure can unlock long-term value. Nic also discusses the launch of Rock League, the importance of athlete storytelling, and why owning an entire sports ecosystem can create greater value than simply owning a team.

Key Takeaways:

  • Nic's journey from fantasy sports and sports betting to acquiring one of curling's biggest global properties.
  • Why fan engagement, not betting, is the real currency of modern sports.
  • How The Curling Group is building a year-round ecosystem around an Olympic sport.
  • The importance of content, storytelling, and athlete personalities in growing sports audiences.
  • Why The Curling Group launched its own OTT platform and global streaming service.
  • How live sports betting, official data, and technology are increasing fan engagement.
  • Why underserved sports can offer stronger investment opportunities than established leagues.
  • The future of curling as a global professional sport beyond the Winter Olympics.

Noteworthy Quotes:

  • “The real currency in sports is engagement.” – Nic Sulsky
  • “I don't think you modernise sports by changing what fans love. You modernise them by changing how fans experience what they love.” – Nic Sulsky
  • “The best investments aren't always the best assets—they're the assets with the most room to improve.” – Nic Sulsky
  • “Whoever owns the deeper fan relationship is ultimately going to win.” – Nic Sulsky
  • “I'd rather build value than buy it.” – Nic Sulsky
  • “I want the world to know the curlers.” – Nic Sulsky

Key Timestamps:

00:00 - Introduction to Nic Sulsky and The Curling Group

02:49 - From fantasy sports and sports betting to curling

05:38 - What betting companies understand about fan engagement

08:47 - Why Nic acquired The Curling Group

13:50 - Building Rock Channel and global curling distribution

18:40 - Launching Rock League and creating a professional ecosystem

24:22 - Building year-round engagement through athlete storytelling

31:13 - Building data infrastructure for live sports betting

33:00 - What investors misunderstand about sports investing

36:26 - The long-term vision for The Curling Group and global curling

39:31 - Where to follow curling and its athletes

Connect with the Guest, Nic Sulsky:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>235953e8-8a8f-48a4-9cf4-62186ac8f56fWed, 29 Jul 2026 02:00:00 -040040:48falsefullWhy Lower League Football Is Becoming the Smartest Investment in Sport with Raphael GellarWhy Lower League Football Is Becoming the Smartest Investment in Sport with Raphael GellarIn this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Raphael Gellar, Co-Founder & Executive Director at Forward Sports Group, an expert in football investment, club ownership, and sports advisory. Raphael shares his unconventional journey from investigative sports journalist to advising investors, operating football clubs, and building one of the leading agencies within the USL ecosystem.

The conversation explores why lower-division football has become an increasingly attractive investment opportunity, the differences between European and North American football business models, and how successful club ownership requires balancing commercial returns with stewardship of community assets. Raphael also discusses multi-club ownership, promotion and relegation, the evolution of the USL, and what investors consistently misunderstand about the football industry.

Key Takeaways:

  • Raphael's transition from sports journalism into football investment and advisory.
  • Why football clubs should be viewed as community assets rather than purely financial investments.
  • How the growth of the USL is creating new opportunities in North American football.
  • The business case for investing in lower-division football clubs across Europe.
  • Why Denmark has become one of Europe's most attractive football investment markets.
  • Lessons from Lincoln City's rise through the English football pyramid.
  • The opportunities and challenges surrounding multi-club ownership models.
  • Why long-term strategy, patience, and strong leadership are critical to football investment success.

Noteworthy Quotes:

  • “Football investment isn't just about making money, you're becoming the custodian of a community asset.” – Raphael Gellar
  • “If your only reason for investing in football is to make money, I'm probably not the right person to help you.” – Raphael Gellar
  • “The English football pyramid is the best football pyramid in the world.” – Raphael Gellar
  • “You have to treat people well in football. If you do, good things will happen.” – Raphael Gellar
  • “Investors often underestimate how different football is from every other business.” – Raphael Gellar
  • “Football is life. That's why it's the greatest sport in the world.” – Raphael Gellar

Key Timestamps:

00:00 - Introduction to Raphael Gellar and Forward Sports Group

04:11 - From sports journalism to football investment

06:59 - Why football clubs became investable assets

09:28 - Building Forward Sports Group and entering the USL ecosystem

12:34 - The economics of the USL versus European football

16:50 - Promotion and relegation and the future of American football

20:07 - Why investors are targeting lower-division football clubs

23:15 - Lessons from Lincoln City's transformation

28:30 - Why Denmark has become a football investment hotspot

32:15 - Multi-club ownership: opportunities and risks

36:30 - The biggest mistakes investors make in football

42:23 - The future of football investment, private equity, and commercialisation

Connect with the Guest, Raphael Gellar:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Raphael Gellar, Co-Founder & Executive Director at Forward Sports Group, an expert in football investment, club ownership, and sports advisory. Raphael shares his unconventional journey from investigative sports journalist to advising investors, operating football clubs, and building one of the leading agencies within the USL ecosystem.

The conversation explores why lower-division football has become an increasingly attractive investment opportunity, the differences between European and North American football business models, and how successful club ownership requires balancing commercial returns with stewardship of community assets. Raphael also discusses multi-club ownership, promotion and relegation, the evolution of the USL, and what investors consistently misunderstand about the football industry.

Key Takeaways:

  • Raphael's transition from sports journalism into football investment and advisory.
  • Why football clubs should be viewed as community assets rather than purely financial investments.
  • How the growth of the USL is creating new opportunities in North American football.
  • The business case for investing in lower-division football clubs across Europe.
  • Why Denmark has become one of Europe's most attractive football investment markets.
  • Lessons from Lincoln City's rise through the English football pyramid.
  • The opportunities and challenges surrounding multi-club ownership models.
  • Why long-term strategy, patience, and strong leadership are critical to football investment success.

Noteworthy Quotes:

  • “Football investment isn't just about making money, you're becoming the custodian of a community asset.” – Raphael Gellar
  • “If your only reason for investing in football is to make money, I'm probably not the right person to help you.” – Raphael Gellar
  • “The English football pyramid is the best football pyramid in the world.” – Raphael Gellar
  • “You have to treat people well in football. If you do, good things will happen.” – Raphael Gellar
  • “Investors often underestimate how different football is from every other business.” – Raphael Gellar
  • “Football is life. That's why it's the greatest sport in the world.” – Raphael Gellar

Key Timestamps:

00:00 - Introduction to Raphael Gellar and Forward Sports Group

04:11 - From sports journalism to football investment

06:59 - Why football clubs became investable assets

09:28 - Building Forward Sports Group and entering the USL ecosystem

12:34 - The economics of the USL versus European football

16:50 - Promotion and relegation and the future of American football

20:07 - Why investors are targeting lower-division football clubs

23:15 - Lessons from Lincoln City's transformation

28:30 - Why Denmark has become a football investment hotspot

32:15 - Multi-club ownership: opportunities and risks

36:30 - The biggest mistakes investors make in football

42:23 - The future of football investment, private equity, and commercialisation

Connect with the Guest, Raphael Gellar:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>a6cca757-6606-4c4b-bccc-255d708f76a6Wed, 22 Jul 2026 02:00:00 -040043:35falsefullSports Industry Shift for Leaders to Monetise Participation Over Viewership with Michael DhulstSports Industry Shift for Leaders to Monetise Participation Over Viewership with Michael DhulstIn this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Michael Dhulst, Co-Founder & CEO at Supertri and Chief Operating Officer at Bahrain Endurance, an expert in mass participation sports, endurance events, and sports business innovation. Michael shares how Supertri is reimagining triathlon by creating shorter, city-centre events that combine elite competition with mass participation experiences.

The conversation explores the rapid growth of participation sports, how changing consumer behaviour is reshaping the sports industry, and why community, technology, and wellness trends are driving demand for endurance events. Michael discusses Supertri's business model, the evolution from a media-focused sports property to a participation-led platform, and how AI, wearable technology, and digital communities will shape the future of mass participation sports.

Key Takeaways:

  • Michael's journey from triathlon enthusiast to co-founding Supertri.
  • Why Supertri reinvented traditional triathlon with shorter, spectator-friendly race formats.
  • How participation, not media rights, is becoming the primary revenue driver for endurance sports.
  • The impact of health, wellness, and community trends on the growth of mass participation events.
  • How wearable technology and AI are creating year-round engagement for athletes.
  • Why building local communities and regional event ecosystems is central to Supertri's growth strategy.
  • The investment opportunity in endurance sports and why consolidation across participation brands is likely.
  • Predictions for the future of mass participation sports, digital communities, and athlete engagement.

Noteworthy Quotes:

  • “We asked ourselves, how can we reinvent triathlon and build the triathlon of the future?” – Michael Dhulst
  • “We realised we couldn't rely solely on media rights. Participation is where the long-term opportunity is.” – Michael Dhulst
  • “People want real-life experiences again and want to connect through activity.” – Michael Dhulst
  • “Technology allows us to build communities that exist all year round, not just on race day.” – Michael Dhulst
  • “The real opportunity is bringing people together through shared experiences.” – Michael Dhulst
  • “There is still enormous potential for consolidation across mass participation sports.” – Michael Dhulst

Key Timestamps:

00:00 - Introduction to Michael Dhulst and the rise of Supertri

01:45 - Michael's journey into triathlon and endurance sports

03:22 - Why Supertri was created and is reinventing triathlon

07:43 - Supertri's business model and how it differs from Ironman

10:23 - Creating spectator-friendly race formats and media experiences

11:43 - Growing participation and building North America's largest city triathlons

14:46 - Scaling a global participation sports platform

19:33 - Wearables, AI, and building year-round athlete communities

24:28 - Investment trends and consolidation in mass participation sports

26:11 - Closing thoughts on the future of Supertri and participation sports

Connect with the Guest, Michael Dhulst:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Michael Dhulst, Co-Founder & CEO at Supertri and Chief Operating Officer at Bahrain Endurance, an expert in mass participation sports, endurance events, and sports business innovation. Michael shares how Supertri is reimagining triathlon by creating shorter, city-centre events that combine elite competition with mass participation experiences.

The conversation explores the rapid growth of participation sports, how changing consumer behaviour is reshaping the sports industry, and why community, technology, and wellness trends are driving demand for endurance events. Michael discusses Supertri's business model, the evolution from a media-focused sports property to a participation-led platform, and how AI, wearable technology, and digital communities will shape the future of mass participation sports.

Key Takeaways:

  • Michael's journey from triathlon enthusiast to co-founding Supertri.
  • Why Supertri reinvented traditional triathlon with shorter, spectator-friendly race formats.
  • How participation, not media rights, is becoming the primary revenue driver for endurance sports.
  • The impact of health, wellness, and community trends on the growth of mass participation events.
  • How wearable technology and AI are creating year-round engagement for athletes.
  • Why building local communities and regional event ecosystems is central to Supertri's growth strategy.
  • The investment opportunity in endurance sports and why consolidation across participation brands is likely.
  • Predictions for the future of mass participation sports, digital communities, and athlete engagement.

Noteworthy Quotes:

  • “We asked ourselves, how can we reinvent triathlon and build the triathlon of the future?” – Michael Dhulst
  • “We realised we couldn't rely solely on media rights. Participation is where the long-term opportunity is.” – Michael Dhulst
  • “People want real-life experiences again and want to connect through activity.” – Michael Dhulst
  • “Technology allows us to build communities that exist all year round, not just on race day.” – Michael Dhulst
  • “The real opportunity is bringing people together through shared experiences.” – Michael Dhulst
  • “There is still enormous potential for consolidation across mass participation sports.” – Michael Dhulst

Key Timestamps:

00:00 - Introduction to Michael Dhulst and the rise of Supertri

01:45 - Michael's journey into triathlon and endurance sports

03:22 - Why Supertri was created and is reinventing triathlon

07:43 - Supertri's business model and how it differs from Ironman

10:23 - Creating spectator-friendly race formats and media experiences

11:43 - Growing participation and building North America's largest city triathlons

14:46 - Scaling a global participation sports platform

19:33 - Wearables, AI, and building year-round athlete communities

24:28 - Investment trends and consolidation in mass participation sports

26:11 - Closing thoughts on the future of Supertri and participation sports

Connect with the Guest, Michael Dhulst:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>51a2981c-de42-4eab-b5e8-3651dc7b63fcWed, 15 Jul 2026 02:00:00 -040027:58falsefullHow Scarcity and Access Turn Simple Football Shirts into High-Value Assets with Dan JamiesonHow Scarcity and Access Turn Simple Football Shirts into High-Value Assets with Dan JamiesonIn this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Dan Jamieson, CEO & Co-Owner of Icons.com, a leading platform for authentic sports memorabilia. Dan shares insights from his journey in the collectibles industry, from childhood sticker collecting to establishing one of the most trusted global networks for signed football merchandise.

The conversation explores the evolution of the sports memorabilia market, the importance of authenticity and scarcity, and how social media and direct fan engagement are shaping the industry. Dan discusses how Icons.com manages high-profile athlete partnerships, licensing agreements with FIFA and major clubs, and innovative authentication methods such as NFC “triple lock” technology. The episode also touches on the growth of live shopping events, international expansion, and the future opportunities for collectibles as a premium fan experience.

Key Takeaways:

  • How Dan transitioned from a lifelong collector to building a global sports memorabilia platform.
  • The operational model behind Icons.com, including partnerships with athletes and clubs.
  • Innovations in authentication and provenance, including triple lock NFC technology.
  • The role of scarcity and “Veblen good” principles in maintaining value and demand.
  • How social media and content storytelling amplify fan engagement and brand trust.
  • Expansion into international markets and live shopping experiences to reach global audiences.
  • Predictions for the collectibles market, including institutional interest and premium fan experiences.

Noteworthy Quotes:

  • “Authenticity is everything. If we can't prove it, it’s just a shirt from JD Sports with a bit of pen on it.” – Dan Jamieson
  • “The more you pull back the veil, the more people want to see. Storytelling is the most compelling part of our work.” – Dan Jamieson
  • “Athletes themselves are becoming bigger brands than clubs or tournaments.” – Dan Jamieson
  • “Our products are real-world, unrepeatable, and limited in quantity, which makes them special.” – Dan Jamieson
  • “Social media legitimises the collectibles market, but credibility and authenticity remain key.” – Dan Jamieson
  • “Globalisation is driving the collectibles market; demand comes from China, the Middle East, the U.S., and beyond.” – Dan Jamieson

Key Timestamps:

00:00 - Introduction to Dan Jamieson and Icons.com

01:21 - Dan’s background as a football fan and collector

03:33 - How Icons.com operates: athlete partnerships and product creation

05:05 - Authentication methods and the “triple lock” NFC system

06:28 - Evolving buyer sophistication and authenticity challenges

11:16 - Behind-the-scenes of signed memorabilia logistics

13:53 - The role of social media and hype in the market

15:37 - Commercial potential and business model considerations

18:27 - Live signings and eBay live shopping initiatives

22:07 - Future of the collectibles industry and institutional interest

23:50 - Opportunities in fan engagement, commerce, and experiences

24:57 - Most iconic items handled: Diego Maradona and Lionel Messi shirts

25:32 - Closing thoughts on collectibles as a global passion

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]]>In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Dan Jamieson, CEO & Co-Owner of Icons.com, a leading platform for authentic sports memorabilia. Dan shares insights from his journey in the collectibles industry, from childhood sticker collecting to establishing one of the most trusted global networks for signed football merchandise.

The conversation explores the evolution of the sports memorabilia market, the importance of authenticity and scarcity, and how social media and direct fan engagement are shaping the industry. Dan discusses how Icons.com manages high-profile athlete partnerships, licensing agreements with FIFA and major clubs, and innovative authentication methods such as NFC “triple lock” technology. The episode also touches on the growth of live shopping events, international expansion, and the future opportunities for collectibles as a premium fan experience.

Key Takeaways:

  • How Dan transitioned from a lifelong collector to building a global sports memorabilia platform.
  • The operational model behind Icons.com, including partnerships with athletes and clubs.
  • Innovations in authentication and provenance, including triple lock NFC technology.
  • The role of scarcity and “Veblen good” principles in maintaining value and demand.
  • How social media and content storytelling amplify fan engagement and brand trust.
  • Expansion into international markets and live shopping experiences to reach global audiences.
  • Predictions for the collectibles market, including institutional interest and premium fan experiences.

Noteworthy Quotes:

  • “Authenticity is everything. If we can't prove it, it’s just a shirt from JD Sports with a bit of pen on it.” – Dan Jamieson
  • “The more you pull back the veil, the more people want to see. Storytelling is the most compelling part of our work.” – Dan Jamieson
  • “Athletes themselves are becoming bigger brands than clubs or tournaments.” – Dan Jamieson
  • “Our products are real-world, unrepeatable, and limited in quantity, which makes them special.” – Dan Jamieson
  • “Social media legitimises the collectibles market, but credibility and authenticity remain key.” – Dan Jamieson
  • “Globalisation is driving the collectibles market; demand comes from China, the Middle East, the U.S., and beyond.” – Dan Jamieson

Key Timestamps:

00:00 - Introduction to Dan Jamieson and Icons.com

01:21 - Dan’s background as a football fan and collector

03:33 - How Icons.com operates: athlete partnerships and product creation

05:05 - Authentication methods and the “triple lock” NFC system

06:28 - Evolving buyer sophistication and authenticity challenges

11:16 - Behind-the-scenes of signed memorabilia logistics

13:53 - The role of social media and hype in the market

15:37 - Commercial potential and business model considerations

18:27 - Live signings and eBay live shopping initiatives

22:07 - Future of the collectibles industry and institutional interest

23:50 - Opportunities in fan engagement, commerce, and experiences

24:57 - Most iconic items handled: Diego Maradona and Lionel Messi shirts

25:32 - Closing thoughts on collectibles as a global passion

Connect with the Guest, Dan Jamieson:


Connect with the Host, Massimo Marinelli:


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]]>905f1e24-6264-413f-9099-3edd3de6694aWed, 08 Jul 2026 02:00:00 -040026:19falsefullThe Sports Industry Became a Billion Dollar Empire Through Ruthless Deals with Michael PayneThe Sports Industry Became a Billion Dollar Empire Through Ruthless Deals with Michael PayneIn this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Michael Payne, a Chairman CEO at Payne Sports Media Strategies, an expert in sports marketing, brand management, and global sports business. Michael shares insights from his 50-year career with the International Olympic Committee, Formula One, and his own advisory ventures.

The conversation explores the early days of the sports marketing industry, the transformation of sports into a global entertainment phenomenon, and the strategic management of Olympic and Formula One brands. Michael discusses how storytelling, heritage, and archives became critical assets, the role of governments and private capital in sports, and what the future holds for athlete influence, women’s sports, and modern sport formats.

Key Takeaways:

  • Michael’s transition from professional ski racer to a leading sports marketing executive.
  • How brand management became fundamental to the Olympics’ premium positioning.
  • The strategic acquisition and control of Olympic archives as a historical and commercial asset.
  • Governments using major sports events to transform national image and business reputation.
  • The evolution of Formula One as a global entertainment brand under Bernie Ecclestone.
  • The challenges investors face in understanding sports as a business.
  • Predictions for the future of sports, including athlete-driven content and updated Olympic events.

Noteworthy Quotes:

  • “I was a lot better at finding sponsors than I was at winning competitions.” – Michael Payne
  • “Sport is in the entertainment business; people have more and more choices about how to spend their time.” – Michael Payne
  • “We needed to control the history of the Olympics; it belongs to humanity.” – Michael Payne
  • “Brand management in sport is fundamental to creating the product and reason why fans follow or companies invest.” – Michael Payne
  • “Private equity sees tremendous potential, but sports don’t always follow normal business protocols.” – Michael Payne
  • “Modern pentathlon had to evolve; horse riding no longer reflects the traits needed for elite athletes.” – Michael Payne

Key Timestamps:

00:00 - Introduction to Michael Payne and his career

02:26 - Early career as a ski racer and move into sports marketing

04:11 - Tenure at IOC: transforming Olympic business and leadership

05:59 - Visionaries Mark McCormack and Horst Dassler shaping early industry growth

11:12 - Brand management: protecting the Olympic image and exclusivity

17:14 - Storytelling and controlling Olympic archives

20:44 - Governments and corporate branding through sports events

29:44 - Formula One under Bernie Ecclestone: global entertainment evolution

34:25 - Investors and private equity in sports: challenges and opportunities

37:45 - Future of sports: athlete-driven content, women’s sports, and new formats

42:37 - Closing thoughts and reflections on the evolution of the sports industry

Connect with the Guest, Michael Payne:


Connect with the Host, Massimo Marinelli:


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]]>In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Michael Payne, a Chairman CEO at Payne Sports Media Strategies, an expert in sports marketing, brand management, and global sports business. Michael shares insights from his 50-year career with the International Olympic Committee, Formula One, and his own advisory ventures.

The conversation explores the early days of the sports marketing industry, the transformation of sports into a global entertainment phenomenon, and the strategic management of Olympic and Formula One brands. Michael discusses how storytelling, heritage, and archives became critical assets, the role of governments and private capital in sports, and what the future holds for athlete influence, women’s sports, and modern sport formats.

Key Takeaways:

  • Michael’s transition from professional ski racer to a leading sports marketing executive.
  • How brand management became fundamental to the Olympics’ premium positioning.
  • The strategic acquisition and control of Olympic archives as a historical and commercial asset.
  • Governments using major sports events to transform national image and business reputation.
  • The evolution of Formula One as a global entertainment brand under Bernie Ecclestone.
  • The challenges investors face in understanding sports as a business.
  • Predictions for the future of sports, including athlete-driven content and updated Olympic events.

Noteworthy Quotes:

  • “I was a lot better at finding sponsors than I was at winning competitions.” – Michael Payne
  • “Sport is in the entertainment business; people have more and more choices about how to spend their time.” – Michael Payne
  • “We needed to control the history of the Olympics; it belongs to humanity.” – Michael Payne
  • “Brand management in sport is fundamental to creating the product and reason why fans follow or companies invest.” – Michael Payne
  • “Private equity sees tremendous potential, but sports don’t always follow normal business protocols.” – Michael Payne
  • “Modern pentathlon had to evolve; horse riding no longer reflects the traits needed for elite athletes.” – Michael Payne

Key Timestamps:

00:00 - Introduction to Michael Payne and his career

02:26 - Early career as a ski racer and move into sports marketing

04:11 - Tenure at IOC: transforming Olympic business and leadership

05:59 - Visionaries Mark McCormack and Horst Dassler shaping early industry growth

11:12 - Brand management: protecting the Olympic image and exclusivity

17:14 - Storytelling and controlling Olympic archives

20:44 - Governments and corporate branding through sports events

29:44 - Formula One under Bernie Ecclestone: global entertainment evolution

34:25 - Investors and private equity in sports: challenges and opportunities

37:45 - Future of sports: athlete-driven content, women’s sports, and new formats

42:37 - Closing thoughts and reflections on the evolution of the sports industry

Connect with the Guest, Michael Payne:


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]]>b4373fef-e5b1-4ca2-918d-3dfea877585bWed, 01 Jul 2026 02:00:00 -040043:47falsefullThe European Sports Market for Investors Using Ecosystem Strategy to Unlock Growth with Danny MenkenThe European Sports Market for Investors Using Ecosystem Strategy to Unlock Growth with Danny MenkenIn this episode of Berkida Podcast, host Massimo Marinelli sits down with Danny Menken, Co-Founder & Managing Partner of Athvance Capital, Co-Owner of Levels Fight League, Co-Founder of Exceed Boxing, Co-Founder of ve2.ventures, Co-Owner of Cascais SAD, Co-Founder of MediaMorph, and Co-Founder of Padelplay to explore how sports investment is evolving beyond traditional ownership models.

Danny shares insights from more than two decades in sports media, entertainment, and investment, discussing Europe’s growing opportunity for value creation in sport. The conversation explores Athvance Capital’s ecosystem-driven approach to building interconnected sports businesses, alongside fan engagement, AI, sports technology, emerging sports, and the future of health and performance innovation.

Today, he focuses on building sports ecosystems that combine intellectual property, technology, and services to unlock long-term value across multiple sports verticals.

Key Takeaways:

  • Why Europe represents one of the biggest opportunities for sports investment and value creation
  • How ecosystem investing combines sports IP, technology, and services to drive growth
  • Why traditional private equity models often fail to maximise value in sport
  • How Athvance Capital is building scalable ecosystems across football, padel, combat sports, and emerging sports
  • The role of AI and data in improving athlete performance and fan engagement
  • Why fan monetisation in Europe still lags behind the US and what could change
  • How media consumption and sports distribution are evolving in the digital era
  • The investment potential of sleep, recovery, and performance technology
  • Why ecosystem-based ownership models may define the future of sports investment
  • Danny's predictions for the next phase of growth in the global sports industry

Key Timestamps:

00:00 - Why Danny launched Athvance Capital and the opportunity in European sports

05:08 - Building sports ecosystems through IP, technology, and services

07:35 - Inside Athvance Capital and its sports IP strategy

13:05 - The football ecosystem and multi-club ownership model

18:07 - The rapid growth of padel and opportunities in the sport

21:21 - How AI-powered technology is improving player performance and fan engagement

22:46 - Why combat sports represent a major investment opportunity

24:41 - Emerging sports and the success of King of the Court

26:46 - Changes in media consumption and sports distribution

29:18 - Sleep technology, recovery, and the future of athletic performance

33:06 - Danny’s bold prediction for the future of sport

33:39 - Why ecosystem-based investing will shape the next generation of sports businesses

Connect with the Guest, Danny Menken:


Connect with the Host, Massimo Marinelli:


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]]>In this episode of Berkida Podcast, host Massimo Marinelli sits down with Danny Menken, Co-Founder & Managing Partner of Athvance Capital, Co-Owner of Levels Fight League, Co-Founder of Exceed Boxing, Co-Founder of ve2.ventures, Co-Owner of Cascais SAD, Co-Founder of MediaMorph, and Co-Founder of Padelplay to explore how sports investment is evolving beyond traditional ownership models.

Danny shares insights from more than two decades in sports media, entertainment, and investment, discussing Europe’s growing opportunity for value creation in sport. The conversation explores Athvance Capital’s ecosystem-driven approach to building interconnected sports businesses, alongside fan engagement, AI, sports technology, emerging sports, and the future of health and performance innovation.

Today, he focuses on building sports ecosystems that combine intellectual property, technology, and services to unlock long-term value across multiple sports verticals.

Key Takeaways:

  • Why Europe represents one of the biggest opportunities for sports investment and value creation
  • How ecosystem investing combines sports IP, technology, and services to drive growth
  • Why traditional private equity models often fail to maximise value in sport
  • How Athvance Capital is building scalable ecosystems across football, padel, combat sports, and emerging sports
  • The role of AI and data in improving athlete performance and fan engagement
  • Why fan monetisation in Europe still lags behind the US and what could change
  • How media consumption and sports distribution are evolving in the digital era
  • The investment potential of sleep, recovery, and performance technology
  • Why ecosystem-based ownership models may define the future of sports investment
  • Danny's predictions for the next phase of growth in the global sports industry

Key Timestamps:

00:00 - Why Danny launched Athvance Capital and the opportunity in European sports

05:08 - Building sports ecosystems through IP, technology, and services

07:35 - Inside Athvance Capital and its sports IP strategy

13:05 - The football ecosystem and multi-club ownership model

18:07 - The rapid growth of padel and opportunities in the sport

21:21 - How AI-powered technology is improving player performance and fan engagement

22:46 - Why combat sports represent a major investment opportunity

24:41 - Emerging sports and the success of King of the Court

26:46 - Changes in media consumption and sports distribution

29:18 - Sleep technology, recovery, and the future of athletic performance

33:06 - Danny’s bold prediction for the future of sport

33:39 - Why ecosystem-based investing will shape the next generation of sports businesses

Connect with the Guest, Danny Menken:


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]]>77dd42cc-4842-4d53-92f5-592cebba9d06Wed, 24 Jun 2026 02:00:00 -040035:42falsefullThe Content Saturation, Attention War, and AI Threat Changing Media with Patrick DimonThe Content Saturation, Attention War, and AI Threat Changing Media with Patrick DimonIn this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Patrick Dimon, the President of Front Office Sports Studios, Owner of A Frame Productions & Former Senior Creative Producer at HBO Sports, and the growing intersection between sports, entertainment, and technology. Patrick shares insights from his extensive career across NBC Sports, HBO Sports, Netflix’s Full Swing, and now Front Office Sports, where he helps shape one of the leading sports business and culture media platforms today.

The conversation explores the rise of athlete-driven storytelling, the growing influence of independent creators, and how platforms are competing for audience attention in an increasingly crowded media landscape. Patrick also discusses the explosion of sports documentaries, the impact of AI on content production, and how sports fans are consuming content differently across social, streaming, and long-form formats. The episode also touches on private equity’s growing role in sports, the evolution of fan engagement, and what the next five years could look like for sports media and entertainment.

Key Takeaways:

  • Why sports fans increasingly care about the business and culture behind sports, not just live games.
  • The growing influence of creators and athlete-led content in shaping sports media.
  • How platforms like Netflix, YouTube, and social media are changing sports storytelling.
  • Why sports documentaries may be reaching a saturation point despite continued audience demand.
  • The opportunities and risks AI presents for sports content production and creative industries.
  • How fan engagement and direct interaction with athletes will continue evolving over the next decade.

Noteworthy Quotes:

  • “People don’t just want the box score anymore. They want to know everything happening around the game.” – Patrick Dimon
  • “Our competition isn’t just other sports content. It’s every piece of entertainment fighting for attention.” – Patrick Dimon
  • “Drive to Survive proved that you don’t need to understand the sport to connect with the characters.” – Patrick Dimon
  • “I still believe great storytelling and great storytellers will always matter.” – Patrick Dimon
  • “AI is incredible, but I worry about what happens to the creative workforce.” – Patrick Dimon
  • “There’s no denying that creators today are competing for the same eyeballs as traditional broadcasters.” – Patrick Dimon

Key Timestamps:

00:00 - Introduction to Patrick Dimon and Front Office Sports

01:40 - Patrick’s journey through NBC Sports, HBO, Netflix, and sports media

03:47 - The rise of sports business and culture storytelling

06:05 - Why fans care more about the business behind sports

08:50 - Competing for audience attention in the entertainment era

11:00 - Platforms and creators reshaping sports media consumption

13:13 - Independent creators vs traditional broadcasters

15:26 - Sports documentaries and the impact of Drive to Survive

18:23 - Is sports documentary content becoming oversaturated?

20:24 - Front Office Sports Studios’ content strategy and platforms

21:31 - AI’s growing role in sports content production

24:18 - Why trusted media brands may become even more valuable

25:45 - Private equity, capital, and cultural challenges in sports

27:37 - The evolution of Front Office Sports as a media platform

29:17 - Emerging opportunities across sports media and women’s sports

33:26 - Predictions for the future of sports media and fan engagement

Connect with the Guest, Patrick Dimon:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


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]]>In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Patrick Dimon, the President of Front Office Sports Studios, Owner of A Frame Productions & Former Senior Creative Producer at HBO Sports, and the growing intersection between sports, entertainment, and technology. Patrick shares insights from his extensive career across NBC Sports, HBO Sports, Netflix’s Full Swing, and now Front Office Sports, where he helps shape one of the leading sports business and culture media platforms today.

The conversation explores the rise of athlete-driven storytelling, the growing influence of independent creators, and how platforms are competing for audience attention in an increasingly crowded media landscape. Patrick also discusses the explosion of sports documentaries, the impact of AI on content production, and how sports fans are consuming content differently across social, streaming, and long-form formats. The episode also touches on private equity’s growing role in sports, the evolution of fan engagement, and what the next five years could look like for sports media and entertainment.

Key Takeaways:

  • Why sports fans increasingly care about the business and culture behind sports, not just live games.
  • The growing influence of creators and athlete-led content in shaping sports media.
  • How platforms like Netflix, YouTube, and social media are changing sports storytelling.
  • Why sports documentaries may be reaching a saturation point despite continued audience demand.
  • The opportunities and risks AI presents for sports content production and creative industries.
  • How fan engagement and direct interaction with athletes will continue evolving over the next decade.

Noteworthy Quotes:

  • “People don’t just want the box score anymore. They want to know everything happening around the game.” – Patrick Dimon
  • “Our competition isn’t just other sports content. It’s every piece of entertainment fighting for attention.” – Patrick Dimon
  • “Drive to Survive proved that you don’t need to understand the sport to connect with the characters.” – Patrick Dimon
  • “I still believe great storytelling and great storytellers will always matter.” – Patrick Dimon
  • “AI is incredible, but I worry about what happens to the creative workforce.” – Patrick Dimon
  • “There’s no denying that creators today are competing for the same eyeballs as traditional broadcasters.” – Patrick Dimon

Key Timestamps:

00:00 - Introduction to Patrick Dimon and Front Office Sports

01:40 - Patrick’s journey through NBC Sports, HBO, Netflix, and sports media

03:47 - The rise of sports business and culture storytelling

06:05 - Why fans care more about the business behind sports

08:50 - Competing for audience attention in the entertainment era

11:00 - Platforms and creators reshaping sports media consumption

13:13 - Independent creators vs traditional broadcasters

15:26 - Sports documentaries and the impact of Drive to Survive

18:23 - Is sports documentary content becoming oversaturated?

20:24 - Front Office Sports Studios’ content strategy and platforms

21:31 - AI’s growing role in sports content production

24:18 - Why trusted media brands may become even more valuable

25:45 - Private equity, capital, and cultural challenges in sports

27:37 - The evolution of Front Office Sports as a media platform

29:17 - Emerging opportunities across sports media and women’s sports

33:26 - Predictions for the future of sports media and fan engagement

Connect with the Guest, Patrick Dimon:


Connect with the Host, Massimo Marinelli:


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]]>7e3650cb-6f31-412e-9f55-fb105e726fe4Wed, 10 Jun 2026 02:00:00 -040036:38falsefullHow to Build a New Sport That Gets Millions of Views Without Advertising with Paul RigaultHow to Build a New Sport That Gets Millions of Views Without Advertising with Paul RigaultIn this episode of the podcast, host Massimo Marinelli speaks with Paul Rigault, the Chief Executive Officer at DØDS Diving League. Originating in Norway, the league blends traditional diving with freestyle tricks, creating a unique and high-energy sport. Paul shares how the sport grew from a grassroots movement into a global league with an athlete-first approach and a focus on engaging Gen Z audiences through social media.

Paul also discusses the league's competition formats, including individual and team-based events. With partnerships like ESPN and millions of views through athlete-driven content, DØDS Diving is positioning itself for future growth. The conversation covers the league’s ambitions, including the goal of becoming an Olympic sport by 2032 and expanding through collegiate tours.

Key Takeaways:

  • DØDS Diving is redefining freestyle diving with a focus on athletes and social media, reaching millions of viewers.
  • The league’s grassroots origins have grown into a global platform, expanding from Norway to the US and beyond.
  • A shift from individual competitions to team-based formats has added excitement and drama.
  • Social media and athlete-driven content are key to the league’s success, with over 20 million views per event.
  • The league’s future goals include establishing collegiate tours and targeting Olympic inclusion by 2032.

Noteworthy Quotes:

  • "We’re doing the same to aquatic sports as snowboarding did to skiing in the '90s." – Paul Rigault
  • "Athletes are at the heart of everything we do. This is athlete-first, athlete-driven." – Paul Rigault
  • "The dream is to have DØDS Diving in the Olympics in 2032." – Paul Rigault
  • "Our competition isn’t other sports; our competition is attention." – Paul Rigault

Key Timestamps:

00:00 - Introduction to Paul Rigault and DØDS® Diving League

02:02 - What is DØDS Diving? The sport’s origins and evolution.

07:13 - Athlete-first approach and the importance of social media in the sport’s growth.

08:57 - Introduction of team-based competitions.

10:55 - Media distribution strategies and athlete-driven content.

17:51 - Plans for collegiate tours and Olympic aspirations.

20:36 - DØDS® Diving League business model and revenue generation.

27:39 - Final Thoughts

Connect with the Guest, Paul Rigault:


Connect with the Host, Massimo Marinelli:


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]]>In this episode of the podcast, host Massimo Marinelli speaks with Paul Rigault, the Chief Executive Officer at DØDS Diving League. Originating in Norway, the league blends traditional diving with freestyle tricks, creating a unique and high-energy sport. Paul shares how the sport grew from a grassroots movement into a global league with an athlete-first approach and a focus on engaging Gen Z audiences through social media.

Paul also discusses the league's competition formats, including individual and team-based events. With partnerships like ESPN and millions of views through athlete-driven content, DØDS Diving is positioning itself for future growth. The conversation covers the league’s ambitions, including the goal of becoming an Olympic sport by 2032 and expanding through collegiate tours.

Key Takeaways:

  • DØDS Diving is redefining freestyle diving with a focus on athletes and social media, reaching millions of viewers.
  • The league’s grassroots origins have grown into a global platform, expanding from Norway to the US and beyond.
  • A shift from individual competitions to team-based formats has added excitement and drama.
  • Social media and athlete-driven content are key to the league’s success, with over 20 million views per event.
  • The league’s future goals include establishing collegiate tours and targeting Olympic inclusion by 2032.

Noteworthy Quotes:

  • "We’re doing the same to aquatic sports as snowboarding did to skiing in the '90s." – Paul Rigault
  • "Athletes are at the heart of everything we do. This is athlete-first, athlete-driven." – Paul Rigault
  • "The dream is to have DØDS Diving in the Olympics in 2032." – Paul Rigault
  • "Our competition isn’t other sports; our competition is attention." – Paul Rigault

Key Timestamps:

00:00 - Introduction to Paul Rigault and DØDS® Diving League

02:02 - What is DØDS Diving? The sport’s origins and evolution.

07:13 - Athlete-first approach and the importance of social media in the sport’s growth.

08:57 - Introduction of team-based competitions.

10:55 - Media distribution strategies and athlete-driven content.

17:51 - Plans for collegiate tours and Olympic aspirations.

20:36 - DØDS® Diving League business model and revenue generation.

27:39 - Final Thoughts

Connect with the Guest, Paul Rigault:


Connect with the Host, Massimo Marinelli:


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]]>45b1c126-b108-4586-9c43-d226fa0e346bWed, 27 May 2026 02:00:00 -040028:36falsefullAI Is Replacing Traditional Media for Executives Losing to Creators with Mary Ann HalfordAI Is Replacing Traditional Media for Executives Losing to Creators with Mary Ann HalfordIn this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Mary Ann Halford, a Founder and Managing Principal at Halford Media Advisory, Strategic Advisor at mediaforgrowth (MFG) & Board Member at Cineverse. The conversation explores the changing landscape of broadcasting, the future of AI in production and distribution, and the ongoing mergers and acquisitions in the entertainment sector, including the Paramount and Warner Brothers deal.

Mary Ann shares her insights on the evolving role of AI, the increasing importance of consolidation in the media industry, and how sports broadcasting is being redefined through technology. The discussion also touches on the growing influence of AI on creativity, sports broadcasting, and the broader media ecosystem.

Key Takeaways:

  • The ongoing challenges and opportunities surrounding the Paramount-Warner Brothers merger and regulatory hurdles
  • The critical role of AI in production: how it’s shaping the creative process and distribution channels
  • Why consolidation in the media industry is inevitable, especially with tech giants entering the space
  • AI’s impact on sports broadcasting and the future of personalised viewing experiences
  • The significance of sports content in the broader entertainment ecosystem
  • The future of broadcasting: What traditional media companies must do to keep up with rapid tech advancements

Noteworthy Quotes:

  • “AI is both a challenge and a massive opportunity. It’s going to change the economics of certain roles.” – Mary Ann Halford
  • “The best businesses today know how to harness fandom. They understand their audience and super-serve them.” – Mary Ann Halford
  • “In the world of AI, the human element will always be needed for judgment, especially in recruitment and hiring decisions.” – Mary Ann Halford
  • “The future of media will be shaped by personalisation. It’s not just about watching a game; it’s about choosing the experience you want.” – Mary Ann Halford
  • “AI can streamline processes, but it can’t replace the nuanced decisions made by humans.” – Mary Ann Halford
  • “You can’t ignore the power of AI in driving production costs down, but it’s important to maintain human connection in the creative process.” – Mary Ann Halford

Key Timestamps:

00:00 - Introduction to Mary Ann Halford and her expertise in entertainment and media

02:23 - The Paramount-Warner Brothers merger and its challenges

07:34 - The role of AI in broadcasting and its impact on production and distribution

11:16 - The growing trend of consolidation in the media industry

13:47 - AI in the creator economy and its role in shaping the future of content creation

20:37 - The importance of customer discovery in the early stages of a startup

21:30 - Reflections on the role of AI in the creative side of the entertainment industry

25:11 - The future of AI in media and its potential to disrupt traditional business models

27:06 - Mary Ann’s perspective on how companies can stay competitive in an increasingly AI-driven world

Connect with the Guest, Mary Ann Halford:


Show’s Mentioned By Mary Ann Halford:


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]]>In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Mary Ann Halford, a Founder and Managing Principal at Halford Media Advisory, Strategic Advisor at mediaforgrowth (MFG) & Board Member at Cineverse. The conversation explores the changing landscape of broadcasting, the future of AI in production and distribution, and the ongoing mergers and acquisitions in the entertainment sector, including the Paramount and Warner Brothers deal.

Mary Ann shares her insights on the evolving role of AI, the increasing importance of consolidation in the media industry, and how sports broadcasting is being redefined through technology. The discussion also touches on the growing influence of AI on creativity, sports broadcasting, and the broader media ecosystem.

Key Takeaways:

  • The ongoing challenges and opportunities surrounding the Paramount-Warner Brothers merger and regulatory hurdles
  • The critical role of AI in production: how it’s shaping the creative process and distribution channels
  • Why consolidation in the media industry is inevitable, especially with tech giants entering the space
  • AI’s impact on sports broadcasting and the future of personalised viewing experiences
  • The significance of sports content in the broader entertainment ecosystem
  • The future of broadcasting: What traditional media companies must do to keep up with rapid tech advancements

Noteworthy Quotes:

  • “AI is both a challenge and a massive opportunity. It’s going to change the economics of certain roles.” – Mary Ann Halford
  • “The best businesses today know how to harness fandom. They understand their audience and super-serve them.” – Mary Ann Halford
  • “In the world of AI, the human element will always be needed for judgment, especially in recruitment and hiring decisions.” – Mary Ann Halford
  • “The future of media will be shaped by personalisation. It’s not just about watching a game; it’s about choosing the experience you want.” – Mary Ann Halford
  • “AI can streamline processes, but it can’t replace the nuanced decisions made by humans.” – Mary Ann Halford
  • “You can’t ignore the power of AI in driving production costs down, but it’s important to maintain human connection in the creative process.” – Mary Ann Halford

Key Timestamps:

00:00 - Introduction to Mary Ann Halford and her expertise in entertainment and media

02:23 - The Paramount-Warner Brothers merger and its challenges

07:34 - The role of AI in broadcasting and its impact on production and distribution

11:16 - The growing trend of consolidation in the media industry

13:47 - AI in the creator economy and its role in shaping the future of content creation

20:37 - The importance of customer discovery in the early stages of a startup

21:30 - Reflections on the role of AI in the creative side of the entertainment industry

25:11 - The future of AI in media and its potential to disrupt traditional business models

27:06 - Mary Ann’s perspective on how companies can stay competitive in an increasingly AI-driven world

Connect with the Guest, Mary Ann Halford:


Show’s Mentioned By Mary Ann Halford:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>fa64e438-b316-48d6-801f-90f5c8cf97a6Wed, 13 May 2026 02:00:00 -040030:10falsefullThe Sport Will Collapse Without Better Governance and Smarter Investment with Michael BroughtonThe Sport Will Collapse Without Better Governance and Smarter Investment with Michael BroughtonIn this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Michael Broughton, Co-Founder & Partner at Sports Investment Partners, former Senior Advisor at FIFA, Advisor to Recast, APEX, Krause House DAO, and Founding Member of Mercury 13, and an experienced investor and advisor across the global sports industry. The conversation explores the structural disconnect between governance and operations in sport, how investors should think about financial realities, and why infrastructure and women’s sports are emerging as key areas of opportunity. Michael also shares insights on ownership models, institutional capital entering the space, and the long-term structural shifts that could reshape the sports ecosystem.

Key Takeaways:

  • Governance in sports functions more like a political system than a traditional business structure
  • Investors often misunderstand fan dynamics and the true financial drivers of sports organisations
  • Stadium infrastructure and surrounding real estate are becoming central to value creation
  • Women’s sports present high-growth, startup-like opportunities but require different KPIs
  • Institutional capital is reshaping sports, but rising debt and the cost of capital pose risks

Noteworthy Quotes:

  • “Governance in sport is effectively a political organisation seeking re-election.”
  • “The fan is not the primary stakeholder at the governance level.”
  • “If you deliver success on the pitch, fans will forgive almost everything.”
  • “Women’s football is the same game, but a different product.”
  • “Every empire falls, the question is which one, and when.”

Key Timestamps:

00:00 - Introduction and Michael Broughton’s background

02:24 - Governance vs. day-to-day operations in sport

05:35 - The Super League and control of competitions

07:15 - Investor misconceptions in sports

11:34 - Player unions and financial sustainability

12:53 - Ownership models and governance approaches

15:57 - Stadium infrastructure and real estate strategy

21:00 - Investment case for women’s sports

26:45 - Sports as an asset class and institutional capital

31:09 - Future risks, bankruptcies, and structural shifts

33:18 - New formats, esports, and evolving fan behaviour

34:47 - Closing thoughts

Connect with the Guest, Michael Broughton:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Michael Broughton, Co-Founder & Partner at Sports Investment Partners, former Senior Advisor at FIFA, Advisor to Recast, APEX, Krause House DAO, and Founding Member of Mercury 13, and an experienced investor and advisor across the global sports industry. The conversation explores the structural disconnect between governance and operations in sport, how investors should think about financial realities, and why infrastructure and women’s sports are emerging as key areas of opportunity. Michael also shares insights on ownership models, institutional capital entering the space, and the long-term structural shifts that could reshape the sports ecosystem.

Key Takeaways:

  • Governance in sports functions more like a political system than a traditional business structure
  • Investors often misunderstand fan dynamics and the true financial drivers of sports organisations
  • Stadium infrastructure and surrounding real estate are becoming central to value creation
  • Women’s sports present high-growth, startup-like opportunities but require different KPIs
  • Institutional capital is reshaping sports, but rising debt and the cost of capital pose risks

Noteworthy Quotes:

  • “Governance in sport is effectively a political organisation seeking re-election.”
  • “The fan is not the primary stakeholder at the governance level.”
  • “If you deliver success on the pitch, fans will forgive almost everything.”
  • “Women’s football is the same game, but a different product.”
  • “Every empire falls, the question is which one, and when.”

Key Timestamps:

00:00 - Introduction and Michael Broughton’s background

02:24 - Governance vs. day-to-day operations in sport

05:35 - The Super League and control of competitions

07:15 - Investor misconceptions in sports

11:34 - Player unions and financial sustainability

12:53 - Ownership models and governance approaches

15:57 - Stadium infrastructure and real estate strategy

21:00 - Investment case for women’s sports

26:45 - Sports as an asset class and institutional capital

31:09 - Future risks, bankruptcies, and structural shifts

33:18 - New formats, esports, and evolving fan behaviour

34:47 - Closing thoughts

Connect with the Guest, Michael Broughton:


Connect with the Host, Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>8d72d0f7-add1-4d20-b88b-13d3fe8a2d30Wed, 22 Apr 2026 05:45:00 -040035:17falsefullHow Sophisticated Investors Are Turning Football Clubs into Strategic Assets with Hadrien PerazziniHow Sophisticated Investors Are Turning Football Clubs into Strategic Assets with Hadrien PerazziniIn this episode, host Massimo Marinelli speaks with Hadrien Perazzini, Founder of Lake38 Advisory and previously with Arsenal Football Club and National Basketball Association (NBA), a sports industry executive with experience across football clubs, IMG, and the NBA. The discussion explores the structural differences between European football and U.S. franchise leagues, the growing role of institutional capital in sports, and how investors are approaching clubs as portfolio assets. Hadrien also shares insights on the NBA governance model, the potential launch of NBA Europe, and the long-term trends shaping the future of sports investment.

Key Takeaways:

  • European football’s promotion and relegation model creates strong storytelling but financial volatility
  • U.S. leagues prioritize stability through centralized governance and revenue sharing
  • Institutional investors increasingly treat sports teams as portfolio assets
  • Player trading and academy strategy remain critical to club financial sustainability
  • Direct-to-consumer media and fan data ownership will shape the next decade of sports

Noteworthy Quotes:

  • “Sports is an incredible source of stories and emotions, but it’s also a very untraditional business.”
  • “European football’s meritocratic system fuels the storytelling, but it also creates financial volatility.”
  • “In the NBA model, every stakeholder is aligned around the same objective: growing revenue, profitability, and valuations.”
  • “Clubs today are increasingly being viewed as portfolio assets rather than just sporting institutions.”
  • “Successful sports investors come with an operational thesis, not just a financial one.”

Key Timestamps:

00:00 - Introduction and Hadrien’s background

04:30 - European vs. U.S. league models

11:08 - Institutional investment in football

16:18 - Player trading and club strategy

20:33 - Lessons from the NBA governance model

24:21 - NBA Europe and basketball’s future

34:17 - How investors should approach sports assets

37:55 - Final Thoughts

Follow our guest, Hadrien Perazzini:


Connect with the Host Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>In this episode, host Massimo Marinelli speaks with Hadrien Perazzini, Founder of Lake38 Advisory and previously with Arsenal Football Club and National Basketball Association (NBA), a sports industry executive with experience across football clubs, IMG, and the NBA. The discussion explores the structural differences between European football and U.S. franchise leagues, the growing role of institutional capital in sports, and how investors are approaching clubs as portfolio assets. Hadrien also shares insights on the NBA governance model, the potential launch of NBA Europe, and the long-term trends shaping the future of sports investment.

Key Takeaways:

  • European football’s promotion and relegation model creates strong storytelling but financial volatility
  • U.S. leagues prioritize stability through centralized governance and revenue sharing
  • Institutional investors increasingly treat sports teams as portfolio assets
  • Player trading and academy strategy remain critical to club financial sustainability
  • Direct-to-consumer media and fan data ownership will shape the next decade of sports

Noteworthy Quotes:

  • “Sports is an incredible source of stories and emotions, but it’s also a very untraditional business.”
  • “European football’s meritocratic system fuels the storytelling, but it also creates financial volatility.”
  • “In the NBA model, every stakeholder is aligned around the same objective: growing revenue, profitability, and valuations.”
  • “Clubs today are increasingly being viewed as portfolio assets rather than just sporting institutions.”
  • “Successful sports investors come with an operational thesis, not just a financial one.”

Key Timestamps:

00:00 - Introduction and Hadrien’s background

04:30 - European vs. U.S. league models

11:08 - Institutional investment in football

16:18 - Player trading and club strategy

20:33 - Lessons from the NBA governance model

24:21 - NBA Europe and basketball’s future

34:17 - How investors should approach sports assets

37:55 - Final Thoughts

Follow our guest, Hadrien Perazzini:


Connect with the Host Massimo Marinelli:


Follow Halford Media Advisory:


More from Berkida Ventures:


Follow the Podcast:


]]>16e9d640-2c51-4653-af8a-233a6619115eWed, 08 Apr 2026 02:00:00 -040037:12falsefullFootball is the Next Big Asset Class for Global Investors to Enter with Sasha RyazantsevFootball is the Next Big Asset Class for Global Investors to Enter with Sasha RyazantsevIn this episode, host Massimo Marinelli sits down with Sasha Ryazantsev, former Chief Finance and Commercial Officer of Everton and current CFO advisor to Burnley Football Club, to unpack the financial realities shaping modern football. Moving beyond headlines, the conversation focuses on investor-driven themes including financial sustainability, UEFA’s evolving cost control framework, and the rapid rise of multi-club ownership structures.

Sasha explains what financial sustainability truly means in practice, not simply complying with regulations, but achieving on-pitch performance without recurring capital injections. The discussion dives into the shift from traditional profitability rules to UEFA’s 70% Squad Cost Ratio, the regulatory tension between UEFA and the Premier League, and how newly qualified European clubs face structural pressure under the new system.

Key Takeaways:

  1. Financial sustainability means delivering sporting performance without permanent reliance on new equity or debt injections
  2. UEFA’s 70% Squad Cost Ratio shifts focus from accounting losses to revenue-linked cost control
  3. Newly qualified European clubs face structural challenges moving from domestic rules to stricter UEFA thresholds
  4. Stadium investments can boost matchday revenue but are increasingly difficult to justify on return-on-capital grounds
  5. Multi-club ownership can create player trading and financial diversification synergies, but only if structured strategically

Key Timestamps:

00:00 - Introduction and Sasha’s background in football finance

05:03 - From profitability rules to squad cost ratios

10:47 - How the 70% UEFA Squad Cost Ratio works

13:59 - Infrastructure investment vs. squad spending

16:00 - Premier League vs. UEFA regulatory overlap

17:03 - The rise of multi-club ownership structures

19:30 - Where real MCO synergies exist

23:52 - European qualification risks within MCO models

26:16 - Group-level finance and diversification benefits


Follow our guest, Sasha’s Ryazantsev:

  1. LinkedIn: https://www.linkedin.com/in/sasha-r-90707216b/
  2. Burnley Football Club LinkedIn: https://www.linkedin.com/company/burnleyofficial/


Connect with the Host Massimo Marinelli:

  1. LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/


Follow Halford Media Advisory:

  1. LinkedIn: https://www.linkedin.com/company/halford-media-advisory/
  2. Website: https://www.halfordmediaadvisory.com/


More from Berkida Ventures:

  1. Website: https://sites.google.com/view/berkida-ventures/
  2. Substack: https://theberkidabrief.substack.com/
  3. LinkedIn: https://www.linkedin.com/company/berkida-ventures/
  4. Email: info@berkida-ventures.com

]]>In this episode, host Massimo Marinelli sits down with Sasha Ryazantsev, former Chief Finance and Commercial Officer of Everton and current CFO advisor to Burnley Football Club, to unpack the financial realities shaping modern football. Moving beyond headlines, the conversation focuses on investor-driven themes including financial sustainability, UEFA’s evolving cost control framework, and the rapid rise of multi-club ownership structures.

Sasha explains what financial sustainability truly means in practice, not simply complying with regulations, but achieving on-pitch performance without recurring capital injections. The discussion dives into the shift from traditional profitability rules to UEFA’s 70% Squad Cost Ratio, the regulatory tension between UEFA and the Premier League, and how newly qualified European clubs face structural pressure under the new system.

Key Takeaways:

  1. Financial sustainability means delivering sporting performance without permanent reliance on new equity or debt injections
  2. UEFA’s 70% Squad Cost Ratio shifts focus from accounting losses to revenue-linked cost control
  3. Newly qualified European clubs face structural challenges moving from domestic rules to stricter UEFA thresholds
  4. Stadium investments can boost matchday revenue but are increasingly difficult to justify on return-on-capital grounds
  5. Multi-club ownership can create player trading and financial diversification synergies, but only if structured strategically

Key Timestamps:

00:00 - Introduction and Sasha’s background in football finance

05:03 - From profitability rules to squad cost ratios

10:47 - How the 70% UEFA Squad Cost Ratio works

13:59 - Infrastructure investment vs. squad spending

16:00 - Premier League vs. UEFA regulatory overlap

17:03 - The rise of multi-club ownership structures

19:30 - Where real MCO synergies exist

23:52 - European qualification risks within MCO models

26:16 - Group-level finance and diversification benefits


Follow our guest, Sasha’s Ryazantsev:

  1. LinkedIn: https://www.linkedin.com/in/sasha-r-90707216b/
  2. Burnley Football Club LinkedIn: https://www.linkedin.com/company/burnleyofficial/


Connect with the Host Massimo Marinelli:

  1. LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/


Follow Halford Media Advisory:

  1. LinkedIn: https://www.linkedin.com/company/halford-media-advisory/
  2. Website: https://www.halfordmediaadvisory.com/


More from Berkida Ventures:

  1. Website: https://sites.google.com/view/berkida-ventures/
  2. Substack: https://theberkidabrief.substack.com/
  3. LinkedIn: https://www.linkedin.com/company/berkida-ventures/
  4. Email: info@berkida-ventures.com

]]>a711b152-44a3-4e9a-a422-52b673f87758Wed, 25 Mar 2026 00:00:00 -040028:19falsefullHow Shorts AI and Studio Wars Are Reshaping Media and IP Monetization with Mary Ann HalfordHow Shorts AI and Studio Wars Are Reshaping Media and IP Monetization with Mary Ann HalfordIn this episode of the Berkida Podcast, join host Massimo as he welcomes Mary Ann Halford, founder of Halford Media Advisory and a veteran with over three decades of experience in media and entertainment. This conversation explores the major shifts revealed at CES, the strategic rise of short-form "micro dramas," and the high-stakes M&A battles between streaming giants. Mary Ann also provides critical insights into the transformative impact of AI and the evolving power of the sports ecosystem in the modern advertising landscape.

Key Takeaways:

  1. The New Content Economy: Industry players are shifting from traditional electronic products to immersive, interactive experiences that embrace a new content economy.
  2. Strategic Micro Dramas: Leading platforms like Disney are integrating addictive, short-form content to drive daily user engagement and compete with global leaders in the space.
  3. M&A Case Studies: The ongoing negotiations between Paramount, Netflix, and Warner Bros Discovery represent a pivotal lesson in media consolidation and strategic bidding.
  4. AI as a Critical Pivot: 2026 is projected to be the defining year for AI integration, balancing cost-effective production with the protection of human creative rights.
  5. Sports as a Viewership Linchpin: Live sports remain the primary driver of American television ratings, evolving from standalone games into comprehensive content ecosystems.


Episode Highlights and Timestamps:

  1. [00:00:00] - Intro: Massimo introduces Mary Ann Halford and her extensive background in US media and entertainment.
  2. [00:04:45] - CES and Disney: Insights into the Disney and Lego "Star Wars" collaboration and the debut of the Sphere in Las Vegas.
  3. [00:07:30] - Micro Drama Strategy: Exploring how short-form content is becoming a primary tool for increasing platform engagement and combating churn.
  4. [00:13:20] - The Streaming Wars: A deep dive into the M&A dynamics and legal drama between Paramount and Warner Bros Discovery.
  5. [00:16:18] - Impact of AI: Discussing why the next 24 months are pivotal for AI's role in the content supply chain.
  6. [00:19:10] - Future of Advertising: How AI engines and retail media platforms are challenging traditional television advertising revenues.
  7. [00:22:26] - Sports Investment: Why advertisers are focusing on the total sports ecosystem, including podcasts and fan communities.


Connect with the Guest Mary Ann Halford:

  1. LinkedIn: https://www.linkedin.com/in/maryannhalford/
  2. X: https://x.com/MaryAnnHalford

Follow Halford Media Advisory:

  1. LinkedIn: https://www.linkedin.com/company/halford-media-advisory/
  2. Website: https://www.halfordmediaadvisory.com/


Connect with the Host Massimo Marinelli:

  1. LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/

More from Berkida Ventures:

  1. Website: https://sites.google.com/view/berkida-ventures/
  2. Substack: https://theberkidabrief.substack.com/
  3. LinkedIn: https://www.linkedin.com/company/berkida-ventures/
  4. Email: info@berkida-ventures.com

]]>In this episode of the Berkida Podcast, join host Massimo as he welcomes Mary Ann Halford, founder of Halford Media Advisory and a veteran with over three decades of experience in media and entertainment. This conversation explores the major shifts revealed at CES, the strategic rise of short-form "micro dramas," and the high-stakes M&A battles between streaming giants. Mary Ann also provides critical insights into the transformative impact of AI and the evolving power of the sports ecosystem in the modern advertising landscape.

Key Takeaways:

  1. The New Content Economy: Industry players are shifting from traditional electronic products to immersive, interactive experiences that embrace a new content economy.
  2. Strategic Micro Dramas: Leading platforms like Disney are integrating addictive, short-form content to drive daily user engagement and compete with global leaders in the space.
  3. M&A Case Studies: The ongoing negotiations between Paramount, Netflix, and Warner Bros Discovery represent a pivotal lesson in media consolidation and strategic bidding.
  4. AI as a Critical Pivot: 2026 is projected to be the defining year for AI integration, balancing cost-effective production with the protection of human creative rights.
  5. Sports as a Viewership Linchpin: Live sports remain the primary driver of American television ratings, evolving from standalone games into comprehensive content ecosystems.


Episode Highlights and Timestamps:

  1. [00:00:00] - Intro: Massimo introduces Mary Ann Halford and her extensive background in US media and entertainment.
  2. [00:04:45] - CES and Disney: Insights into the Disney and Lego "Star Wars" collaboration and the debut of the Sphere in Las Vegas.
  3. [00:07:30] - Micro Drama Strategy: Exploring how short-form content is becoming a primary tool for increasing platform engagement and combating churn.
  4. [00:13:20] - The Streaming Wars: A deep dive into the M&A dynamics and legal drama between Paramount and Warner Bros Discovery.
  5. [00:16:18] - Impact of AI: Discussing why the next 24 months are pivotal for AI's role in the content supply chain.
  6. [00:19:10] - Future of Advertising: How AI engines and retail media platforms are challenging traditional television advertising revenues.
  7. [00:22:26] - Sports Investment: Why advertisers are focusing on the total sports ecosystem, including podcasts and fan communities.


Connect with the Guest Mary Ann Halford:

  1. LinkedIn: https://www.linkedin.com/in/maryannhalford/
  2. X: https://x.com/MaryAnnHalford

Follow Halford Media Advisory:

  1. LinkedIn: https://www.linkedin.com/company/halford-media-advisory/
  2. Website: https://www.halfordmediaadvisory.com/


Connect with the Host Massimo Marinelli:

  1. LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/

More from Berkida Ventures:

  1. Website: https://sites.google.com/view/berkida-ventures/
  2. Substack: https://theberkidabrief.substack.com/
  3. LinkedIn: https://www.linkedin.com/company/berkida-ventures/
  4. Email: info@berkida-ventures.com

]]>93682746-2840-488f-836b-8ea1c18271f3Wed, 11 Mar 2026 00:00:00 -040025:03falsefullNew Episode Coming Soon!New Episode Coming Soon!In the world of sports, media, and entertainment, the real game is played in the boardroom.

From leading EMEA investment banking at UBS to serving on the board of Leeds United, Massimo brings an elite institutional perspective to the industries shaping our world.

This isn't just news - it’s a masterclass in driving value, navigating global markets, and understanding the strategic moves behind the headlines.

For the executives, investors, and power players: The Berkida Podcast is your inside track.

New episodes coming soon to your favourite platforms. Subscribe now.

]]>In the world of sports, media, and entertainment, the real game is played in the boardroom.

From leading EMEA investment banking at UBS to serving on the board of Leeds United, Massimo brings an elite institutional perspective to the industries shaping our world.

This isn't just news - it’s a masterclass in driving value, navigating global markets, and understanding the strategic moves behind the headlines.

For the executives, investors, and power players: The Berkida Podcast is your inside track.

New episodes coming soon to your favourite platforms. Subscribe now.

]]>2d4e8162-d7b1-41dd-bc8d-988d0a8354bcMon, 16 Feb 2026 06:59:00 -040000:38falsefull