Want to join a room of entrepreneurs who think bigger about money? Go to bewealthypodcast.com and click Apply Now.

Justin Colby: The 2 Million Dollar Mistake And The Public Comeback | Justin Colby

Learn More About Justin: https://thescienceofflipping.com

Justin Colby has flipped over 1,500 houses and runs two podcasts. He came on the show to do something most operators won't: name a 2 million dollar failure he's currently working through, and explain how a contractor he trusted faked an entrie renovation. If you've ever bought a deal because of pride, this one's for you.

TIMESTAMPS:

0:00 Intro

1:24 Dallas Snowstorm Story

5:14 Childhood Scarcity

9:34 Therapy Breakthrough

19:39 Three Levels Of Proving

22:00 The 2008 Wipeout

30:45 The Contractor Disaster

42:00 Building Up Vs Down

50:00 Five Hard Lessons

1:00:00 Rich Vs Wealthy

1:09:30 The 36-Month Trap

1:15:45 Closing Questions

BOOKS & RESOURCES MENTIONED:

- Buy Back Your Time by Dan Martell

- The Obstacle Is the Way by Ryan Holiday

- Think and Grow Rich by Napoleon Hill

- The Seven-Day Weekend by Ricardo Semler

GET CONNECTED:

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES:

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW:

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER:

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

GUEST INFO:

Justin Colby is the founder of The Science of Flipping podcast and coaching program and host of The Entrepreneur DNA podcast. He has flipped over 1,500 houses since 2007 and runs an active portfolio of apartments and rental homes out of Scottsdale, Arizona.

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

Why Trust Fund Babies Fail (And How to Leave Wealth Without Killing Your Kids' Drive) | Marc Dearth

Brett's personal estate attorney Marc Dearth — founder of Dearth Law in Atlanta — explains why the standard "health, education, maintenance, and support" trust quietly turns wealthy parents into trust fund baby factories. Marc walks through why mandatory distribution ages (25/35/45) destroy asset protection in a divorce or lawsuit, and Brett breaks down the specific incentive structure he wrote into his own trust — including matching his kids' tax-return earnings into approved investments and splitting the estate into separate buckets so the super-achiever and the artist are both treated fairly.

This is the section of estate planning that most attorneys never bring up.

TIMESTAMPS

0:00 The Trust Fund Baby Mentality

0:35 Why Achievers Get Penalized By Standard Trusts

1:25 Who Actually Decides — A Judge, Not You

1:55 The 25/35/45 Distribution Trap

2:25 The Divorce + Lawsuit Worst Case

3:05 Brett's Tax-Return Matching Trust Design

3:40 The Super-Achiever vs. The Artist Problem

4:15 Three Separate Buckets — One Per Kid

4:35 Why Brett Refused Mandatory Distribution Ages

WORK WITH MARC

Dearth Law: https://dearthlaw.com

Marc on the web: https://dearthlaw.com/about

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Want to join a room of entrepreneurs who think bigger about money? Go to bewealthypodcast.com and click Apply Now.

How to Hire A-Players, Write a Vivid Vision, and Scale to $100M | Cameron Herold

Learn More About Cameron: https://cameronherold.com

Learn More About COO Alliance: https://cooalliance.com

Cameron Herold — known as "The CEO Whisperer" — is the founder of the COO Alliance, host of the Second in Command podcast, and the operator who took 1-800-GOT-JUNK from $2M to $106M in six years (a Harvard Business School case study). He sits down with Brett to break down the five inflection points that scale a company, why A-players are actually free, the 4 corners every business needs, the 5 PR stories every business already has, and how Vivid Vision turns what's in a founder's head into something a team can actually build.

TIMESTAMPS:

0:00 - Intro

3:13 - The Golf Course Lesson That Made Him an Entrepreneur

7:40 - Why You Should Let Your Kids Fail

10:02 - First Venture at 7: Negotiating Pennies for Coat Hangers

12:04 - Comic Book Arbitrage and the Gross Margin Lesson

13:45 - College Pro Painters: 12 Employees by Age 20

17:14 - Just Follow the System (Including the One You Hate)

21:33 - 800 Franchisees, 8,000 Painters, $64M in 4 Months

24:36 - Joining 1-800-GOT-JUNK as Employee #14

25:30 - The 5 Inflection Points That Scaled $2M to $106M

37:39 - Vivid Vision: The Contractor and Homeowner Analogy

44:04 - The Rate-of-Change Rule That Will Bankrupt Most Companies

46:15 - How to Double Revenue, Profit and Free Time in 3 Years

47:02 - The Volleyball Story: Why 2 A-Players Beat 6 C-Players

48:14 - The Real Cost of a Bad Hire: 15x Their Salary

51:14 - The 4 Corners of Every Great Business

53:34 - Navigating the Entrepreneurial Roller Coaster (And Your Spouse)

55:30 - The 5 PR Stories Every Business Already Has

59:33 - The Earned + Owned + Paid Media Trifecta

1:01:55 - The Death Rate Is 100% — Care About People as Humans

1:05:20 - Three Books That Changed Cameron's Life

1:07:18 - Advice to His 18-Year-Old Self

BOOKS & RESOURCES MENTIONED:

- Vivid Vision by Cameron Herold

- Double Double by Cameron Herold

- Free PR by Cameron Herold

- Second in Command by Cameron Herold

- Good to Great by Jim Collins

- Insanely Simple by Ken Segall (about Apple)

- Endurance by Alfred Lansing (the Shackleton story)

- Cameron's TED Talk on raising kids to be entrepreneurs (TED.com, 2010)

- COO Alliance — peer network for second-in-command operators (cooalliance.com)

- Invest in Your Leaders — Cameron's 12-module leadership training (investinyourleaders.com)

- Second in Command podcast — hosted by Cameron Herold

GET CONNECTED:

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES:

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW:

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER:

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

GUEST INFO:

Cameron Herold is the founder of the COO Alliance and the operator behind some of the fastest-growing companies in North America. He scaled 1-800-GOT-JUNK from $2M to $106M in six years (a Harvard Business School case study), helped take Boyd Auto Body / Gerber Collision public (now a $2B chain), and has personally trained over 120 entrepreneurs including Kimbal Musk and Peter Rive (SolarCity). Author of Vivid Vision, Double Double, Free PR, and Second in Command. Has been paid to speak in 26 countries on 6 continents and is known worldwide as "The CEO Whisperer."

and real estate deals. He's the founder of Horizon Trust, a self-directed

IRA custodian, and in this clip he breaks down the tax-free retirement

strategy that only 5% of Americans use.

Brett walks through the Be Wealthy Calculator live and shows how $3,000

a month compounded tax-free turns into $7 million — and why paying $50,000

in tax today can save you over $1 million in retirement.

If you have an old 401(k) sitting somewhere, or a traditional IRA you've

been ignoring, this is the conversation that changes the math on your

entire retirement.

IN THIS CLIP

0:00 Why every person needs a Roth retirement account

0:45 How to strategically convert a traditional IRA to a Roth

2:02 The $7 million math: $3K/month, 12% return, tax-free

3:30 Pay $50K in taxes today, save $1M+ in retirement

4:55 Running the numbers: $0 start, $1,500/month, different ages

6:15 Why a Roth is for absolutely everybody

WATCH THE FULL EPISODE

https://www.youtube.com/@bewealthybrett

ABOUT GREG HERLEAN

Greg Herlean is the founder of Horizon Trust Company, a self-directed IRA

custodian. Over his 24+ year career, he has raised and brokered over $650

million in hard money loans and real estate deals. He built Horizon Trust

to solve the inefficiencies he experienced firsthand when referring clients

to other trust companies.

Learn more: https://www.gregherlean.com/

Horizon Trust: https://www.horizontrust.com/

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Go to

bewealthypodcast.com and click Apply Now.

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Self-Directed IRA: MaxOutRetirement.com

Infinite Banking Education: SaveLikeaBank.com

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting

advice. This material has been prepared for informational and entertainment

purposes only. Always consult your own tax, legal, and accounting advisors

before taking financial action.

Want to join a room of entrepreneurs who think bigger about money? Go to bewealthypodcast.com and click Apply Now.

Estate Planning for Entrepreneurs: Your Complete Guide | Marc Dearth

Learn More About Marc: https://dearthlaw.com/about

Learn More About Dearth Law: https://dearthlaw.com

Brett sits down with his personal estate attorney Marc Dearth, founder of Dearth Law in Atlanta, to break down what every entrepreneur needs to know about estate planning. From the four basic documents everyone needs, to advanced trust design that incentivizes achievement without creating entitled kids, to LLC privacy and asset protection strategies most people get wrong.

TIMESTAMPS:

0:00 - Intro

0:49 - Meet Marc Dearth

2:01 - Growing up in the Midwest and finding law

7:09 - How Marc got into estate planning

10:27 - What happens to your money if you have NO plan

13:10 - "The best marriages lead to the biggest information gaps"

15:09 - The information checklist every couple needs

21:04 - The 4 documents everyone needs (POA, health POA, living will, will)

25:44 - The Terri Schiavo case and why a living will matters

30:00 - Revocable trusts and skipping probate

34:05 - What happens when your kids inherit millions too young

39:12 - The trust fund baby problem and how to fix it

42:26 - How Brett designed his trust to incentivize achievement

47:49 - Keeping family together through traditions and legacy properties

52:36 - Privacy in the digital age and LLC exposure

57:27 - Asset protection and how to think about risk

1:01:25 - Estate tax exemptions and why you need to plan ahead

1:04:22 - LLC structure: how many do you really need?

1:12:03 - Business partnerships and succession planning

1:16:01 - Find a teacher, not just a lawyer

1:17:03 - Top 3 books and best purchase under $200

1:21:01 - Advice to 21-year-old Marc

BOOKS & RESOURCES MENTIONED:

- Seven Habits of Highly Effective People by Stephen Covey

- Meditations by Marcus Aurelius

- Into Thin Air by Jon Krakauer

- The Wisdom of Crowds by James Surowiecki

- Kubera (net worth tracking software)

- DeleteMe (privacy protection service)

- One Password (password manager)

GET CONNECTED:

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES:

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW:

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER:

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

GUEST INFO:

Marc Dearth is the founder of Dearth Law LLC in Alpharetta, Georgia. Specializing in estate planning, tax minimization, and succession planning for entrepreneurs and family offices, Marc has been practicing for over 20 years. He holds a J.D. with honors from Stetson University College of Law and has been named to Georgia Trend's "Legal Elite" list.

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

Real Estate Agent Making $300K/Year — Are You Actually Keeping Any of It?

If you're a real estate agent making $300K a year, do you actually know what you're keeping? I break down the exact math behind running a real estate team — the 30/30/40 rule, why most teams are bleeding money on bad splits, and how to add lanes of revenue so you're not stuck in a broken model.

TIMESTAMPS

0:00 Introduction

1:34 The 30/30/40 Rule

6:05 The Pizza Analogy

7:33 Lanes of Revenue

12:26 Three Skills in Business

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Want to join a room of entrepreneurs who think bigger about money? Go to bewealthypodcast.com and click Apply Now.

Self-Directed IRAs: The One Asset Every Entrepreneur Needs | Greg Herlean

Learn More About Greg Herlean: https://www.gregherlean.com/

Learn More About Horizon Trust: https://www.horizontrust.com/

Brett Tanner sits down with Greg Herlean, founder of Horizon Trust Company, to break down self-directed IRAs — the retirement tool only 5% of Americans use that can unlock massive wealth. Greg shares his journey from delivering newspapers in Chicago to brokering $650M in hard money loans and building one of the leading self-directed IRA trust companies in the country. They dig into Roth conversions, due diligence on deals, raising capital, and the one asset every person needs: a Roth retirement account.

TIMESTAMPS:

0:00 - Intro

0:32 - Meet Greg Herlean of Horizon Trust

1:10 - Greg's childhood and money mindset growing up

4:56 - Early hustle: newspaper routes, lawn mowing, and chores

7:19 - Dropping out of college to chase the dream

9:00 - Learning to sell insurance, trusts, and hard money loans

13:36 - Why "follow your passion" is bad advice

16:02 - Going solo: first deals and raising capital

17:34 - The power of self-directed IRAs (Greg's first deal at 22)

19:51 - Why you should overpay your lender when you're starting out

23:28 - Building Horizon Trust Company

29:02 - What the best self-directed investors are doing today

34:21 - Self-directed IRAs explained: what they are and how they work

36:18 - Who qualifies and how to move old 401(k)s

40:29 - Roth conversions: the tax-free wealth strategy

42:31 - Be Wealthy Calculator: the math behind $7M+ in retirement

47:00 - Why you should start saving NOW (even with debt)

48:14 - Biggest mistakes people make with self-directed IRAs

50:15 - Due diligence: spotting bad deals and protecting your capital

55:50 - How to raise money and find investors

59:28 - Book recommendations: The Obstacle Is the Way and the Bible

1:03:03 - Morning routine and owning your schedule

1:06:15 - Advice to his younger self: start saving sooner

1:07:57 - Teaching kids to be their own bank

1:08:37 - The math on starting a Roth IRA for your kids

BOOKS & RESOURCES MENTIONED:

- The Obstacle Is the Way by Ryan Holiday

- The Bible

- Horizon Trust Company (https://www.horizontrust.com/)

- Be Wealthy Calculator (bwealthycalculator.com)

GET CONNECTED:

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES:

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW:

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER:

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

Why Real Estate Agents Making $350K Still Feel Broke

I sat down and ran the actual numbers on what it costs to live when you're pulling in $30K a month. Mortgage on a $1.5M house, two cars, kids, taxes, food, vacations — the whole thing. Landed at $30,050 in monthly expenses. That's fifty bucks short of broke with nothing going toward building wealth. Then I break down what I did differently and why my mortgage is $4K on a home worth more than that $1.5M house.

BOOKS & RESOURCES MENTIONED

- Buy This, Not That by Sam Dogen (The Financial Samurai)

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

From Broke College Grad to Buying $1 Billion in Real Estate Per Year — Tim Heyl's Playbook

Tim Heyl is the CEO and founder of Homeward, a company that will buy over $1 billion worth of real estate this year. Brett and Tim go back nearly 20 years — from the Gary Keller mastermind days to building massive businesses in Austin. In this episode, Tim breaks down how he went from getting rejected by 50 companies during the financial crisis to becoming Austin's #1 agent by age 24, building a $1B/year brokerage, and eventually raising hundreds of millions from Blackstone to start Homeward. They get into the real math behind cold calling, why hard work is just the entry fee, the painful lesson of starting too many businesses at once, and how Tim survived cutting 70% of his company when rates spiked in 2022.

TIMESTAMPS

0:00 Introduction

2:05 Growing Up With Opposite Money Mindsets

7:12 College, Finance Degree, No Job Offers

9:25 Joining Keller Williams Out of Desperation

13:00 The Sales Seminar That Changed Everything

14:57 Building The Cold Calling Math

17:13 Year Two Explosion: 8 Houses to 70

18:12 Winning The Day vs The Scoreboard

21:23 Meeting Brett in The Gary Keller Room

25:27 The Private Gary Keller Mastermind

28:18 First Real Estate Investment — Copying His Roommate

32:06 Invest Where You Have An Unfair Advantage

34:15 The Serial Entrepreneur Trap

37:54 Waking Up Not Knowing How To Prioritize

39:04 Multiple Streams of Income Is a Lie (Early On)

41:46 Hard Work Is An Entry Fee, Not The Key

45:15 Three Phases: Hustle, Leadership, Money

48:11 Seventh Level — Getting Out of The Day-to-Day

49:25 Seeing Opendoor's Model and Starting Homeward

53:11 Buy Before You Sell Takes Off

56:20 Interest Rates Spike — Revenue Falls Off a Cliff

57:49 Cutting 70% of Costs and Rebuilding

1:04:40 Nothing Is Ever As Good Or As Bad As It Seems

1:06:48 Gary Keller Lessons — Don't Force Growth

1:09:57 The One Thing — Focus and Fear of Chaos

1:14:12 Gary Taking Out The Trash — The Leverage Lesson

1:17:03 Top 5 People You Spend Time With

1:17:22 Three Book Recommendations

1:19:17 Best Purchase Under $200

1:19:50 Advice To 21-Year-Old Tim

BOOKS & RESOURCES MENTIONED

- The Millionaire Real Estate Agent by Gary Keller

- The One Thing by Gary Keller

- The Intentional Father by Jon Tyson

- The Four Agreements by Don Miguel Ruiz

- Shift by Gary Keller

- The Innovator's Dilemma by Clayton Christensen

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

Garrett Gunderson x Brett Tanner

Garrett Gunderson drops a take most financial advisors don't want you to hear: compounding interest is the greatest myth ever sold to the public. He breaks down how banks use your money for immediate cashflow while telling you to wait 30 years, then dismantles the "Warren Buffett compounded his way to wealth" argument with the actual numbers. Buffett made 5.5 million percent returns by buying companies outright, making concentrated bets, and deploying cashflow — the exact opposite of what he tells everyone else to do.

TIMESTAMPS

0:00 The Most Dangerous Money Myth

0:32 How Banks Actually Use Your Money

1:22 Compounding Interest Takes 30 Years

1:46 Warren Buffett's Real Numbers (5.5M% vs 39,000%)

2:30 See's Candies, Geico, Precision Cast Parts

3:26 Buffett's One Word for Success: Focus

3:56 Compound Knowledge, Not Interest

4:40 "That's Not What He Did" — Concentrated Bets & The Float

BOOKS & RESOURCES MENTIONED

- Killing Sacred Cows by Garrett Gunderson (NYT Bestseller)

- What Would the Rockefellers Do? by Garrett Gunderson

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Infinite Banking Education: SaveLikeaBank.com

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Want to join a room of entrepreneurs who think bigger about money? Go to bewealthypodcast.com and click Apply Now.

The Formula That Proves Most Investors Will Never Build Wealth | George Antone

Learn More About George Antone: https://fynanc.com

George Antone is the founder of Fynanc and bestselling author of The Banker's Code. While working at Intuit on the Quicken Financial Planner, he stumbled on an equation that proved — with pure math — why most people will never reach their financial goals. Brett and George break down the difference between the paying side and the receiving side, why your personal inflation is double what the CPI says, and how strategic leverage acts as your inflation-proof vest.

TIMESTAMPS

0:00 Introduction

2:17 Growing Up in Lebanon

4:20 Losing His Father at 18

7:37 From Microsoft to Quicken

9:26 The Secret Formula at Intuit

12:46 Asset-First vs Finance-First

18:49 Growing Capital vs Investing Capital

22:01 Leverage and Flow of Money

25:07 How Spreads Build Wealth

29:53 The Freedom Line vs Journey Line

33:50 The Break-Even Return Formula

38:28 Personal Inflation vs CPI

42:50 Purchasing Power Over Dollars

50:19 Rate Game vs Capital Game

55:15 Where to Start Your Wealth Journey

58:15 Velocity of Money

1:05:46 Top 3 Books

1:10:02 Advice to 21-Year-Old George

BOOKS & RESOURCES MENTIONED

- The Banker's Code by George Antone

- Rich Dad Poor Dad by Robert Kiyosaki

- Unlimited Power by Tony Robbins

- The E-Myth by Michael Gerber

- Fynanc (George's platform): fynanc.com

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Want to join a room of entrepreneurs who think bigger about money? Go to bewealthypodcast.com and click Apply Now.

My Borrower Stopped Paying, So I Bought a Starbucks

I walk through a real deal from the Be Wealthy Mastermind. A $719K hard money loan I made in Sedona that went bad twice, got restructured into a lease option, flipped for $266K profit, and 1031'd into a triple-net Starbucks building throwing off $150K a year. Four structures on one asset and it ended up being a forever hold.

TIMESTAMPS

0:00 Short-Term to Forever Assets

0:22 Sedona Hard Money Loan Setup

1:33 Evaluating the Returns

1:45 Borrower Defaults Immediately

2:05 Borrower Asks for Another Shot

3:00 Lease Option Pivot

3:45 Lease Option Terms

4:35 Second Default & Flip

5:03 1031 Exchange Eligibility

5:50 Total Profit Breakdown

6:18 Finding the Starbucks Building

7:07 1031 Into Triple-Net Commercial

7:55 Full-Cycle Return Math

9:26 Short-Term to Forever Takeaway

BOOKS & RESOURCES MENTIONED

- US Tax Advisors (cost segregation studies)

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Garrett Gunderson Instagram (GET YOUR FREE BOOK): https://www.instagram.com/garrettbgunderson/

Garrett Gunderson YouTube: https://www.youtube.com/@GarrettGundersonTV/videos

Garrett Gunderson is a NYT bestselling author, founder of Wealth Factory, and one of the few finance guys who will tell you what billionaires actually do with their money vs what they tell you to do. He breaks down why compounding interest is a lie, how Buffett really built his fortune, the family bank strategy using whole life insurance, and why budgeting keeps you broke.

TIMESTAMPS

0:00 Introduction

4:41 Three Skills That Matter Now

7:56 The Compounding Interest Myth

10:10 Why Buffett Didn't Index

14:24 Killing Sacred Cows

17:07 Accumulation vs Velocity

21:10 Life Insurance Explained

23:48 The $22 Trillion Lie

30:28 The Family Bank Strategy

37:04 Is Life Insurance Expensive?

42:06 Dave Ramsey Math Exposed

47:02 Budgeting Sucks

51:42 Coal Miner to Bestseller

55:47 Cashflow vs Net Worth

59:22 Why Money Isn't Everything

1:07:53 Lightning Round

BOOKS & RESOURCES MENTIONED

- Killing Sacred Cows by Garrett Gunderson (NYT Bestseller)

- What Would the Rockefellers Do? by Garrett Gunderson

- Budgeting Sucks by Garrett Gunderson

- The War of Art by Steven Pressfield

- The Creative Act by Rick Rubin

- The Married Man's Sex Life Primer 2011 by Athol Kay

- Unreasonable Hospitality by Will Guidara

- The Richest Man in Babylon by George S. Clason

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Infinite Banking Education: SaveLikeaBank.com

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

Brett breaks down the math on what $70,000 invested in 2009 would look like today - real estate versus the stock market. Using real numbers, he walks through leverage, appreciation, tax benefits, and rental income to show why the gap between the two paths isn't even close.

TIMESTAMPS

0:00 The 70K Question

1:15 Stock Market Returns Since 2009

2:30 Real Estate: The Power of Leverage

3:45 Appreciation, Tax Benefits & Rental Income

5:00 The Final Numbers Side by Side

6:00 Why This Math Changes Everything

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

Brett and Katelyn break down where your money actually goes at four income levels - $100K, $250K, $500K, and $1M - and why making more money won't fix your spending habits. The lie most people believe: once I make more money, everything gets easier. Here's what actually happens.

TIMESTAMPS

0:00 Introduction

3:40 The Lie About Spending Money

7:09 Money Makes You More of Who You Are

10:33 $100K - The Tightrope

14:00 Bank Statements Reveal Values

16:15 Creating Rules for Emotions

18:18 The Pizza and Cake Analogy

20:23 Inner vs Outer Scorecard

24:10 Agency Not Applause

26:02 $250K - Illusion of Abundance

29:27 Status vs Utility Spending

35:00 Two Checking Accounts System

41:04 The Buy It Twice Rule

42:37 $500K - The Inflection Point

50:22 Invest $10K In Yourself

53:32 $1M - A Different Game

57:55 The Rat Wheel Metaphor

1:04:04 Framework for a Rich Life

1:09:50 Three-Part Decision Filter

BOOKS & RESOURCES MENTIONED

- The Psychology of Money by Morgan Housel

- Same as Ever by Morgan Housel

- The Art of Spending Money by Morgan Housel

- The Five Regrets of the Dying by Bronnie Ware

- The Slight Edge by Jeff Olson

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Want to join a room of entrepreneurs who think bigger about money?

Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free. DISCLAIMER Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more. Brett and Katelyn kick off a six-part series breaking down how wealthy people actually think about their money.

In Part 1, they dig into what it really takes to be rich at every age - net worth, income, passive income, and home values across the median, top 10%, top 1%, and top 0.01%. Brett shares the three levels of problems framework, why Jeff Bezos drove a 1997 Honda Accord while worth $25 billion, and the uncomfortable truth that higher income does not equal higher net worth.

TIMESTAMPS

0:00 Introduction 3:04 The 40-Hour Question 4:27 Are You Spending Time on Your Money 5:07 The Case for Reading Books 6:16 Three Levels of Problems 12:49 Net Worth by Age 18:15 Top 10% at 30 19:46 Top 1% at 30 21:13 Top 0.01% at 30 24:10 Gary Keller and the Ford Taurus 36:40 Net Worth at 40 38:20 Net Worth at 50 39:18 W-2 Income vs Wealth 47:03 Income by Age 50:09 NFL Players and Financial Distress 52:33 Income Grows Slow Net Worth Grows Fast 55:20 CEO of Coca-Cola Makes $1.6M 56:11 Income Does Not Equal Net Worth 57:14 Passive Income Data 58:04 Shackled in a Prison 58:56 The Meredith Story 1:01:28 Top 1% Passive Income 1:02:36 4% of Households Get 80% of Dividends 1:03:50 Rihanna Built Wealth Outside Music 1:05:19 Home Values by Age 1:05:46 Your Home Is Not an Asset 1:09:32 How Brett Built Wealth in His 20s 1:11:17 Ownership Over Time 1:12:23 Recap and Three Action Items 1:13:36 Action 1: Track Net Worth Monthly 1:14:56 Action 2: Build a $50M Wealth Plan 1:15:59 Action 3: Path of Money Exercise GET CONNECTED Website: www.BeWealthy.com YouTube: youtube.com/@bewealthybrett Instagram: instagram.com/bewealthybrett Facebook: facebook.com/brettbewealthy X/Twitter: x.com/bewealthybrett FREE RESOURCES Free Tools & Downloads: https://www.bewealthybrett.com/resources Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com Infinite Banking Education: SaveLikeaBank.com Self-Directed IRA: MaxOutRetirement.com Trust & Entity Structure: SetupMyEstate.com Off-Market Deals & Direct Mail: TheMagicMailers.com 1031 Exchange: Exchange1031Now.com Bookkeeping & Financial Services: BooksOffMyPlate.com PPC & Digital Marketing for RE Investors: ScaleMyDeals.com ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

From the full episode: Why Average Thinking Keeps You Broke | Be Wealthy Podcast #30

Watch the full episode: https://youtube.com/@bewealthybrett

TIMESTAMPS

0:00 The Problem with "I'm Proud of You"

1:30 Serotonin and Approval Addiction

2:45 The Joe Basketball Story

4:15 Give Power Back to Others

5:30 Applying This to Your Team

6:30 The Simple Fix

GUEST INFO

Michael Bernoff - Bestselling Author, Performance Coach, Founder of Human Communications Institute

Website: michaelbernoff.com

Instagram: instagram.com/michael_bernoff

Book: Average Sucks - averagesucks.com

Text "INFLUENCE" to 480-800-8051

BOOKS & RESOURCES MENTIONED

- Average Sucks by Michael Bernoff

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

Michael:

https://michaelbernoff.com

https://www.instagram.com/michael_bernoff/?hl=en

https://www.youtube.com/user/bernoff

Bestselling author and performance coach Michael Bernoff joins Brett to break down why most people stay stuck at the same income level for decades - and what actually has to shift. Michael shares the real story of how he turned down the guy who started Under Armour, what Jim Rohn taught him in an elevator, and the $3 auto-transfer trick that built his first rental property. This one hits different.

TIMESTAMPS

0:00 Introduction

1:15 Growing Up Middle Class

4:00 School Struggles and Arizona

7:15 Turning Down Under Armour

11:00 Meeting Jim Rohn

14:15 Direct Sales Lessons

17:00 The Two-Year Goliath

20:15 What Wealth Feels Like

24:00 Becoming a Speaker

29:15 Power of Words

32:00 Breaking Limiting Beliefs

39:15 Old Identity Programs

44:00 Money Conversations

48:30 The $3 Auto-Transfer Trick

53:15 Credit Card Optimization

57:45 Parenting and Influence

1:01:00 "Proud of Yourself" Shift

1:05:30 Three Truths Technique

1:13:45 Book Recommendations

BOOKS & RESOURCES MENTIONED

- Average Sucks by Michael Bernoff

- As a Man Thinketh by James Allen

- The Way of the Peaceful Warrior by Dan Millman

- Trance Formations by Richard Bandler

- How to Win Friends and Influence People by Dale Carnegie

- The Art of Exceptional Living by Jim Rohn

- Challenge to Succeed by Jim Rohn

CONNECT WITH MICHAEL BERNOFF

- Book: AverageSucks.com

- Instagram: @michael_bernoff

- Text INFLUENCE to 480-800-8051

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

TIMESTAMPS

0:00 Unworthiness

1:09 Naivete

1:31 Self-Doubt

2:11 Fear

2:21 Pattern Paralysis

2:56 Disconnection

3:42 Present-Time Availability

4:49 Books That Change People

WATCH THE FULL EPISODE

Be Wealthy Podcast Ep #29: Mark Victor Hansen - The Man Behind 500 Million Books

https://www.youtube.com/watch?v=eONaDKU_7pU

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES

Free Tools & Downloads: https://www.bewealthybrett.com/resources

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

JOIN THE BE WEALTHY MASTERMIND

Want to be in a room with entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money, it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

JOIN THE BE WEALTHY MASTERMIND: Apply for your 100% refundable mastermind trial.

- bewealthypodcast.com then click APPLY

Mark Victor Hansen co-created Chicken Soup for the Soul, sold over 500 million books, and built a $1 billion licensing empire. In this conversation, he walks through going bankrupt at 26, getting rejected by 144 publishers, selling books during the OJ Simpson trial, and the seven beliefs that keep most people broke. He also breaks down how he made $157 million from dog food without manufacturing a single bag.

TIMESTAMPS 0:00 Introduction 1:39 Going Bankrupt at 26 5:20 Finding Your Mentor 7:05 Chicken Soup Origins 10:17 144 Publisher Rejections 14:05 $50K Per Rejection 17:58 The Aladdin Factor 21:44 OJ Trial Book Promotion 26:56 Risk and Rejection 33:36 Stories Create Wealth 38:15 Homeless Twice to Billions 44:19 Income vs Real Wealth 47:32 Affirmations That Work 52:09 The Mastermind Principle 56:54 Seven Limiting Beliefs 1:04:22 What entrepreneurs are overlooking in business 1:10:10 Daily Journaling Practice 1:14:08 Building Your Inner Circle

BOOKS MENTIONED

- Chicken Soup for the Soul by Mark Victor Hansen & Jack Canfield

- The Aladdin Factor by Mark Victor Hansen & Jack Canfield

- Ask! The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen & Crystal Hansen

- One Minute Millionaire by Mark Victor Hansen & Robert Allen

- The Richest Man in Babylon by George S. Clason (Mark is writing a 2.0 version)

- How to Think Bigger by Mark Victor Hansen

- Gifted Hands by Dr. Ben Carson

- Reverend Ike (biography) by Mark Victor Hansen & Crystal Hansen

- Resurrection by Neville Goddard

- Legacy by Mitzi Purdue (Mark's biography)

GET CONNECTED

Website: www.BeWealthy.com

YouTube: youtube.com/@bewealthybrett

Instagram: instagram.com/bewealthybrett

Facebook: facebook.com/brettbewealthy

X/Twitter: x.com/bewealthybrett

FREE RESOURCES Free Tools & Downloads: bewealthypodcast.com

Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

Infinite Banking Education: SaveLikeaBank.com

Self-Directed IRA: MaxOutRetirement.com

Trust & Entity Structure: SetupMyEstate.com

Off-Market Deals & Direct Mail: TheMagicMailers.com

1031 Exchange: Exchange1031Now.com

Bookkeeping & Financial Services: BooksOffMyPlate.com

PPC & Digital Marketing for RE Investors: ScaleMyDeals.com

ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free. DISCLAIMER Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Watched the full thing? See you next week with an incredible episode. This guest sold over 500 million books. Can you guess who?

Episode: Ali Nasser — Return on Life Experience, Race Car Business Lessons & The Power of Presence

Guest: Ali Nasser — CEO, Entrepreneur & Bestselling Author of The Business Owner's Dilemma

Host: Brett Tanner

Episode Summary

Brett sits down with Ali Nasser to explore how entrepreneurs can get more return on their life experience. Ali draws powerful analogies between endurance racing and running a business, breaks down the difference between "more" and "better," and shares why presence is the greatest gift you can give. They cover early money memories, the point of optionality, wealth habits of the ultra-successful, and why retirement is the worst word for an entrepreneur.

Timestamps

0:00:00 — Intro 0:01:15 — How Brett Discovered Ali 0:02:30 — Ali's Endurance Racing Passion 0:04:15 — Can't Brake and Accelerate Together 0:05:30 — Process vs. Innovation Balance 0:06:15 — Lap Times as Business Scorecards 0:07:00 — Fastest Line Isn't the Tightest 0:09:15 — Bridging Operations and Sales 0:11:00 — Measurables Settle the Debate 0:12:30 — Defining Return on Life Experience 0:13:15 — Earliest Money Memories 0:15:30 — Mansion vs. Modest Family 0:17:00 — Earning Beyond Basic Needs 0:18:00 — Providing for Family at 13 0:19:00 — Running Old Money Programs 0:20:15 — Paradigms That Get Cemented 0:22:45 — London to Houston Culture Shock 0:26:15 — Danger of Binary Thinking 0:29:00 — Start Where You Agree 0:30:15 — Wired as an Entrepreneur 0:32:00 — Brett's Corporate Wake-Up Call 0:33:30 — Letting Kids Find Their Best 0:35:30 — Parents' Money Mistakes and Wins 0:37:45 — Wealth Means Wellbeing 0:39:45 — The Point of Optionality 0:41:15 — Billionaire vs. Content Entrepreneur 0:42:15 — Better Beats More 0:43:00 — The $12M Happiness Threshold 0:44:45 — Wealth as Master vs. Tool 0:47:15 — Chasing Shiny Objects 0:50:00 — Discipline to Say No 0:52:15 — Ali's Wealth Habits 0:54:30 — Essentialism in Practice 0:56:15 — $50K Divorce Bill Turning Point 0:57:45 — Betting on Yourself in Sales 0:59:15 — Hiring Wrong Managers Cost Millions 1:02:15 — Most Dangerous Dilemma Today 1:05:45 — ROLE Framework Walkthrough 1:09:30 — Ali's Ideal Time Allocation 1:10:45 — Why Entrepreneurs Shouldn't Retire 1:12:00 — Brett's Dad Working at 84 1:14:45 — Presence Is the Greatest Gift 1:16:45 — Phone Stack Explained 1:19:00 — No Phones Even in Bathrooms 1:20:00 — $20 Burner Phone Solution 1:23:45 — Three Life-Changing Books 1:25:15 — Best Purchase Under $200 1:26:30 — Advice to His 21-Year-Old Self 1:27:30 — Where to Find Ali

Key Takeaways

1. You can't hit the brake and the gas at the same time. When pivoting in business, slow down first, turn, then accelerate. Trying to do both unsettles the car — and the team.
2. The fastest line isn't the tightest line. Carry momentum through turns. Wide, smooth pivots beat sharp, jarring ones.
3. Hit your Point of Optionality? Pause and reassess. Many entrepreneurs blow past the point where they have "enough" without ever stopping to ask what they actually want.
4. Wealth is a tool, not a scoreboard. Its purpose is freedom — to live in alignment with your values.
5. Better is better. Stop defaulting to "more" as the only measuring stick.
6. Phone Stack your dinners. Phones in a pile, timer on, first person to check picks up the tab.
7. Build a life you don't need to retire from. Do what you love, delegate what you don't, and design your time intentionally.

Books Mentioned

1. The Business Owner's Dilemma — Ali Nasser
2. Essentialism — Greg McKeown
3. Necessary Endings — Henry Cloud
4. The Power of Now — Eckhart Tolle
5. The Seven Habits of Highly Effective People — Stephen Covey
6. The One Thing — Gary Keller
7. The Seven Day Weekend — Ricardo Semler
8. How to Break Up with Your Phone — Catherine Price
9. Deep Work — Cal Newport
10. The Danish Way of Parenting — Jessica Joelle Alexander & Iben Dissing Sandahl

Connect with Ali Nasser

1. Website & Newsletter: alinasser.com (Join the Community for a biweekly newsletter)
2. Social media: @AliNasser on all platforms

Connect with Be Wealthy Podcast

1. Subscribe wherever you listen to podcasts
2. Follow Brett Tanner for more wealth tactics, strategies, and mindset

Together, they walk through practical financial models the wealthy use to make better decisions around spending, saving, housing, investing, and retirement. Brett and Katelyn explain how to calculate the net worth and passive income you truly need to live your ideal life, why burn rate matters more than you think, and how expectations play a major role in happiness.

This conversation is a step-by-step guide for agents and entrepreneurs who want clarity, structure, and confidence in their financial decisions—so money supports freedom, not stress.

🔑 TOP TAKEAWAYS

1. Wealth starts with better decision-making models. High earners still struggle without clear financial frameworks.
2. Burn rate is the foundation of every financial plan. You can’t build wealth if you don’t know what you actually spend.
3. Net worth and passive income must grow together. Tracking both gives a clearer picture of long-term freedom.
4. Housing decisions shape your entire financial future. Being “house rich and cash poor” delays freedom.
5. Saving 20% is the minimum standard. Consistency matters more than perfection.
6. Growing income beats extreme expense cutting. There’s a limit to what you can cut—but income growth is scalable.
7. Wealth is a long-term game. Gamifying progress helps maintain discipline and momentum.

⏱️ TIMESTAMPS

00:00 – Welcome and episode overview

01:00 – Why wealthy people use financial models

05:00 – Business models vs personal money decisions

10:30 – Expectations, happiness, and net worth

15:00 – Why burn rate matters

19:00 – Housing decisions and the 30% rule

24:30 – Net worth targets and retirement math

30:00 – Tracking passive income vs net worth

35:30 – Expense discipline and lifestyle inflation

41:00 – Saving 20% and eliminating waste

47:00 – Gamifying wealth and long-term planning

52:00 – Three-step framework to build wealth

56:00 – Final action steps and closing thoughts

RESOURCES & MENTIONS

📚 Books & Thought Leaders Mentioned

1. Buy This, Not That – Sam Dogen
2. The Seven Day Weekend – Ricardo Semler

🧮 Tools & Resources Mentioned (Explicitly Referenced)

1. Be Wealthy Calculator
2. 👉 https://bewealthycalculator.com
3. (Referenced for modeling retirement and children’s Roth planning)
4. Be Wealthy Spreadsheets & Exercises
5. (Brett and Katelyn explicitly state these will be included in the show notes)

🧠 Key Concepts Discussed

1. Burn Rate Tracking
2. 20% Savings Rule
3. Net Worth vs Passive Income
4. Housing Expense Ratios (30% Rule)
5. Financial Models for Life Decisions
6. Gamifying Wealth
7. Income Optimization
8. Long-Term Financial Planning

🚨 BE WEALTHY WEBSITE 🚨

👉 www.BeWealthy.com

📱 Follow Be Wealthy:

Facebook: / brettbewealthy

Instagram: / bewealthybrett

Twitter (X): / bewealthybrett

YouTube: / bewealthybrett

🧱 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it’s freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

📚 Free Resources: https://www.bewealthybrett.com/resources

🏦 Infinite Banking Education: SaveLikeaBank.com

⚡️ Cost Segregation Studies and 45L Tax Credit: SingleFamilyCostSeg.com

💵 Self-Directed IRA: MaxOutRetirement.com

🏢 Trust and Entity Structure: http://setupmyestate.com/

🏘️ Off-Market Deals and Cash Buyers List: TheMagicMailers.com

🛠️ Hard Money Financing: https://ww w.lendingcashnow.com/get-fu...

📥 Wholesale Deals: getourhousedeals.com

⚠️ Disclaimer:

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Kyle shares his personal journey growing up in a large family, witnessing financial hardship during the 2008 crisis, and how those experiences shaped his philosophy around cash flow, reserves, and long-term wealth planning. Together, Brett and Kyle break down why education must come before investing, how poor liquidity destroys otherwise good strategies, and why following the crowd is one of the fastest ways to lose money.

This conversation dives deep into infinite banking, wealth foundations, cash flow over net worth, and how to build a financial system that creates freedom — not stress.

🔑 TOP TAKEAWAYS

1. Education comes before investing. You must understand the game before you play it.
2. Liquidity is survival. Without reserves, even “good” investments can fail.
3. Cash flow beats net worth. Income today creates freedom; paper wealth does not.
4. Don’t follow the crowd. Investing without a personal strategy leads to losses.
5. Wealth requires control, not complexity. Simple systems outperform scattered strategies.
6. Banks play a different game — and so should you. Learning how banks think changes how you manage money.

⏱️ TIMESTAMPS

00:00 – Welcome and episode overview

00:45 – Kyle Fuller introduction and infinite banking focus

02:00 – Childhood money environment and family background

04:45 – The impact of the 2008 financial crisis

06:15 – Learning the importance of liquidity

08:00 – Why most people invest without a clear plan

10:00 – Defining investing criteria and risk tolerance

13:45 – Cash flow vs net worth and lifestyle design

16:45 – Money, time, and talent as limited resources

20:30 – Discovering infinite banking and whole life insurance

29:15 – How infinite banking actually works

35:00 – Using policies to finance major purchases

43:00 – Redirecting cash flow and controlling money

51:00 – Car financing example and long-term impact

59:30 – What wealth really means today

01:04:30 – Books, advice to his younger self, and final thoughts

RESOURCES & MENTIONS

Books & Concepts Mentioned

1. Becoming Your Own Banker – Nelson Nash
2. Infinite Banking Concept
3. Cash Flow vs. Net Worth
4. Liquidity & Financial Reserves
5. Risk / Return / Noise Framework

Organizations & Education

1. FACT Financial
2. Be Wealthy Mastermind

⚠️ GUEST LINKS (KYLE FULLER)

1. Factum Financial Educational Resources
2. Kyle Fuller & Factum Financial Facebook Link
3. Kyle Fuller & Factum Financial Instagram
4. Kyle Fuller & Factum Financial LinkedIn
5. Kyle Fuller & Factum Financial YouTube

🚨 BE WEALTHY WEBSITE 🚨

👉 www.BeWealthy.com

📱 Follow Be Wealthy:

Facebook: / brettbewealthy

Instagram: / bewealthybrett

Twitter (X): / bewealthybrett

YouTube: / bewealthybrett

🧱 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it’s freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

📚 Free Resources: https://www.bewealthybrett.com/resources

🏦 Infinite Banking Education: SaveLikeaBank.com

⚡️ Cost Segregation Studies and 45L Tax Credit: SingleFamilyCostSeg.com

💵 Self-Directed IRA: MaxOutRetirement.com

🏢 Trust and Entity Structure: http://setupmyestate.com/

🏘️ Off-Market Deals and Cash Buyers List: TheMagicMailers.com

🛠️ Hard Money Financing: https://www.lendingcashnow.com/get-fu...

📥 Wholesale Deals: getourhousedeals.com

⚠️ Disclaimer:

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Brian shares his journey from growing up with limited resources to building and exiting multiple businesses, including companies in software, steel recycling, and accounting. He breaks down how early lessons around hard work, leverage, and replaceability shaped his entrepreneurial mindset — and why building a business that doesn’t rely on you is the key to true freedom.

The conversation goes deep into passive income, leverage, exits, subscription-based businesses, and the latest tax strategies from the “Big Beautiful Bill.” Brian explains how smart planning around depreciation, Section 179, QSBS, and opportunity zones can dramatically accelerate wealth creation for entrepreneurs and real estate investors.

This episode blends real-world business lessons, mindset, and highly tactical tax insights every serious entrepreneur should understand.

🔑 TOP TAKEAWAYS

1. Hard work is the foundation — leverage creates freedom.
2. Entrepreneurs must learn to replace themselves to build sellable businesses.
3. Wealth is the ability to choose what you work on.
4. True wealth isn’t money — it’s control over your time and focus.
5. Leverage people, systems, and capital early.
6. Businesses grow when you stop doing everything yourself.
7. Passive income takes time — not shortcuts.
8. It can take 10+ years to truly remove yourself from operations.
9. Subscription businesses attract buyers.
10. Recurring revenue models are highly attractive to private equity.
11. Tax strategy accelerates wealth.
12. Smart planning can preserve millions in capital for reinvestment.
13. Replaceability increases business value.
14. If the business can’t run without you, it’s not sellable.

⏱️ TIMESTAMPS

00:00 – Welcome and introduction to Brian Muia

02:30 – Brian’s upbringing and early money lessons

05:15 – How wealth and freedom are defined

08:00 – First entrepreneurial business and learning leverage

13:00 – Work ethic, discipline, and John Wooden lessons

17:00 – Building a business that doesn’t rely on you

21:00 – Systems, leadership, and becoming replaceable

26:00 – Pivoting, iteration, and entrepreneurship reality

30:30 – Major business exits and scalable thinking

35:00 – Opportunities in trades and subscription businesses

40:00 – Why tax strategy matters for entrepreneurs

42:30 – Key takeaways from the “Big Beautiful Bill”

46:15 – Opportunity zones and long-term planning

50:00 – Real estate depreciation and tax leverage

54:30 – Section 179 and bonus depreciation

58:00 – Final thoughts on wealth and entrepreneurship

🧭 RESOURCES & MENTIONS

Brian Muia – CPA & Tax Strategist

• Tax Strategy & Family Office Advisory

• Business exits & entrepreneurial consulting

Concepts & Strategies Discussed:

• Bonus Depreciation

• Section 179

• Qualified Small Business Stock (QSBS)

• Cost Segregation

• Opportunity Zones

• Subscription-Based Businesses

• Passive Income & Replaceability

• Private Equity & Business Exits

Books & Influences Mentioned:

• John Wooden – Leadership & Work Ethic Principles

🚨 BE WEALTHY WEBSITE 🚨

👉 www.BeWealthy.com

📱 Follow Be Wealthy:

Facebook: / brettbewealthy

Instagram: / bewealthybrett

Twitter (X): / bewealthybrett

YouTube: / bewealthybrett

🧱 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it’s freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

📚 Free Resources: https://www.bewealthybrett.com/resources

🏦 Infinite Banking Education: SaveLikeaBank.com

⚡️ Cost Segregation Studies and 45L Tax Credit: SingleFamilyCostSeg.com

💵 Self-Directed IRA: MaxOutRetirement.com

🏢 Trust and Entity Structure: http://setupmyestate.com/

🏘️ Off-Market Deals and Cash Buyers List: TheMagicMailers.com

🛠️ Hard Money Financing: https://www.lendingcashnow.com/get-fu...

📥 Wholesale Deals: getourhousedeals.com

⚠️ Disclaimer:

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Using Warren Buffett’s wealth philosophy as a foundation, Brett explains how long-term thinking, compounding, and disciplined decision-making create real wealth over decades — not overnight. Together, Brett and Katelyn unpack common financial traps like overleveraging, emotional decision-making, lifestyle inflation, and constantly “visiting” your capital.

This episode dives deep into wealth models, cash flow strategy, debt discipline, and how small financial choices compound into massive outcomes over time. If you’ve ever felt “behind” financially or confused about why hard work hasn’t translated into wealth yet, this conversation brings clarity, structure, and a proven path forward.

🔑 TOP TAKEAWAYS

• Wealth is built over decades, not years. Compounding rewards patience and consistency.

• Emotional decisions destroy wealth faster than bad math. Models remove emotion.

• Your primary residence can either support your wealth plan — or sabotage it.

• Cash flow creates freedom; paper wealth creates stress.

• Overleveraging and chasing zero-money-down deals increase risk, not returns.

• The wealthy buy income-producing assets before upgrading lifestyle.

• Liquidity feels safe, but excess cash loses to inflation.

• Debt is a tool — but only when tied to cash-flowing assets.

• Small decisions, repeated consistently, create massive long-term outcomes.

• Feeling “behind” is normal — even Warren Buffett felt it.

⏱️ TIMESTAMPS

00:00 – Welcome to the Be Wealthy Podcast

01:15 – What Really Stops People From Becoming Millionaires

03:45 – The Rattlesnake Story & Why You Need a Financial Plan

06:15 – Studying Warren Buffett’s Wealth Philosophy

08:30 – Why Being “Weird” Is Often the Path to Wealth

11:45 – Buffett’s Home Purchase & Radical Financial Discipline

14:00 – Emotional Decisions vs. Financial Models

17:00 – The 30/30/3 Rule for Buying a Primary Residence

20:00 – Why Most People Overbuy Their Homes

23:00 – The Cost of Lifestyle Inflation

27:00 – Cash Flow vs. Paper Wealth

30:00 – Why Compounding Feels Slow… Until It Doesn’t

34:00 – Why Buffett Felt “Behind” at Age 43

37:00 – Inflation, Opportunity, and Cash Reserves

42:00 – The Danger of Constantly “Visiting” Your Capital

47:00 – Debt Discipline & Overleveraging Mistakes

52:00 – Why Zero-Money-Down Isn’t Something to Brag About

57:00 – Creating Cash Flow Before Upgrading Lifestyle

1:01:00 – Final Thoughts on Long-Term Wealth Thinking

RESOURCES & MENTIONS

People & Concepts Mentioned

1. Warren Buffett & Charlie Munger
2. Berkshire Hathaway Cash Strategy
3. Albert Einstein on Compound Interest

Books Mentioned

1. The Compound Effect – Darren Hardy
2. Buy This, Not That – Sam Dogen

Tools & Models

1. Be Wealthy Calculator – Wealth forecasting & compounding models
2. 30/30/3 Home Buying Rule
3. Gap vs. Gain Wealth Perspective

🚨 BE WEALTHY WEBSITE 🚨

👉 www.BeWealthy.com

📱 Follow Be Wealthy:

Facebook: / brettbewealthy

Instagram: / bewealthybrett

Twitter (X): / bewealthybrett

YouTube: / bewealthybrett

🧱 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it’s freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

📚 Free Resources: https://www.bewealthybrett.com/resources

🏦 Infinite Banking Education: SaveLikeaBank.com

⚡️ Cost Segregation Studies and 45L Tax Credit: SingleFamilyCostSeg.com

💵 Self-Directed IRA: MaxOutRetirement.com

🏢 Trust and Entity Structure: http://setupmyestate.com/

🏘️ Off-Market Deals and Cash Buyers List: TheMagicMailers.com

🛠️ Hard Money Financing: https://www.lendingcashnow.com/get-fu...

📥 Wholesale Deals: getourhousedeals.com

⚠️ Disclaimer:

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Brett shares the life-changing exercise that transformed the way he approaches each year, each season, and each relationship — an exercise built around understanding the finite nature of time and intentionally planning a life by design, not by default.

Together, Brett and Katelyn explore the emotional weight of realizing how much time remains with loved ones, how to build meaningful rituals that last, why wealthy people think in longer time horizons, and how to architect a year that aligns with your highest priorities.

This episode will shift the way you plan your life, measure success, and invest your most valuable resource: time.

🔑 TOP TAKEAWAYS

1. Time is your most valuable asset. Money is replaceable — time isn’t. Wealthy people plan far ahead to maximize meaningful experiences.
2. Your future should guide your present. Big decisions today should be influenced by the life you want 10, 20, or 30 years from now.
3. You have fewer moments left than you think. Whether with friends, kids, or aging parents, the math of time creates urgency and clarity.
4. Rituals create lasting connection. Build traditions that survive changing seasons of life — especially with family.
5. Not all time is equal. An hour of intentional connection is far more valuable than an hour of proximity.
6. Freedom comes from discipline. Planning your year doesn’t restrict you — it unlocks the ability to live a purposeful life.
7. Your life is the sum of your choices — nothing more, nothing less. When you choose with intention, you create a life without regret.

⏱️ TIMESTAMPS

00:00 – Intro: Designing a wealthy life through time

01:00 – Why wealthy people think further into the future

02:15 – Time as your most important resource

03:00 – The truth: Money can’t buy time

04:00 – The three resources: Time, Money, Talent

05:00 – The mindset shift most people never make

06:15 – The “weeks of your life” exercise

07:30 – How projecting into the future changes the present

09:00 – The number of days you have left — and why it matters

10:15 – Seasons of life: Why timing determines opportunity

12:00 – Why certain experiences lose value later in life

13:30 – Life design through intentional rituals

16:00 – The ocean swim metric: Designing your own “success measures”

17:30 – The Super Bowl example — only so many left

19:00 – Katelyn’s story: Cheating the system to gain time with her father

24:00 – What people regret at the end of life

25:30 – Spending 90% of your time with kids before they move out

27:30 – Why meaningful rituals outlast proximity

29:30 – “Two lives — the second begins when you realize you have only one”

31:00 – Your life = the sum of your choices

32:00 – Warren Buffett’s 5/25 rule for priorities

34:00 – The Big Rocks exercise — building your year

36:00 – Freedom through discipline and long-range planning

38:00 – Why spontaneity is overrated

41:00 – Education: Two events you must attend every year

44:00 – Planning vacations 12–18 months ahead

47:00 – Why ideas come during downtime, not grind time

49:00 – Setting up a life you’re excited about

56:00 – The Fisherman & Businessman story — redefining wealth

59:00 – Final thoughts: Build a life of epic moments

RESOURCES & MENTIONS

Books & Concepts Mentioned:

1. Die With Zero by Bill Perkins
2. Warren Buffett’s 5/25 Rule
3. The One Thing by Gary Keller
4. Regrets of the Dying (Bronnie Ware)
5. “Your life is the sum of your choices — nothing more, nothing less.”

Mindset & Planning Tools:

1. Big Rocks Life Planning Exercise
2. Annual Wall Calendar Planning (12–18 months out)
3. Designing Family Rituals
4. Time Allocation Framework (Money, Talent, Time)

Be Wealthy Resources:

1. Be Wealthy Mastermind
2. Be Wealthy Podcast Intro & Website (coming updates)

🚨 BE WEALTHY WEBSITE 🚨

👉 www.BeWealthy.com

📱 Follow Be Wealthy:

Facebook: / brettbewealthy

Instagram: / bewealthybrett

Twitter (X): / bewealthybrett

YouTube: / bewealthybrett

🧱 ABOUT THE SHOW

The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it’s freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

Mission: Get Free.

📚 Free Resources: https://www.bewealthybrett.com/resources

🏦 Infinite Banking Education: SaveLikeaBank.com

⚡️ Cost Segregation Studies and 45L Tax Credit: SingleFamilyCostSeg.com

💵 Self-Directed IRA: MaxOutRetirement.com

🏢 Trust and Entity Structure: http://setupmyestate.com/

🏘️ Off-Market Deals and Cash Buyers List: TheMagicMailers.com

🛠️ Hard Money Financing: https://www.lendingcashnow.com/get-fu...

📥 Wholesale Deals: 🔑 TOP TAKEAWAYS

1. Time is your most valuable asset. Money is replaceable — time isn’t. Wealthy people plan far ahead to maximize meaningful experiences.
2. Your future should guide your present. Big decisions today should be influenced by the life you want 10, 20, or 30 years from now.
3. You have fewer moments left than you think. Whether with friends, kids, or aging parents, the math of time creates urgency and clarity.
4. Rituals create lasting connection. Build traditions that survive changing seasons of life — especially with family.
5. Not all time is equal. An hour of intentional connection is far more valuable than an hour of proximity.
6. Freedom comes from discipline. Planning your year doesn’t restrict you — it unlocks the ability to live a purposeful life.
7. Your life is the sum of your choices — nothing more, nothing less. When you choose with intention, you create a life without regret.