<![CDATA[Beyond The Podcast]]>6cad08ed-22a1-52da-b7dd-781d674b5aabWed, 25 Feb 2026 10:40:26 +0000Captivate.fmLynsay Gould
This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>https://artwork.captivate.fm/4b055f4f-e991-4ea0-b0a3-c640ea9ad7cd/HkioT2zIhH5fn8n-BcgMEH3w.jpgBeyond The PodcastLynsay GouldLynsay GouldYou’ve launched your podcast… But let’s be honest, is it actually growing your business? You’re showing up. You’re recording. But between running your business, serving your clients, and keeping your head above water—the last thing you need is a content treadmill that doesn’t convert. Beyond The Podcast is for founders, coaches, and service-based business owners who are done winging it and ready to turn their podcast into a powerful business tool. Hosted by Lynsay Gould, podcast strategist and founder of Wavemakers Audio, this show gives you practical strategies, clear frameworks, and no-fluff advice on how to grow your audience, attract clients, and build real authority. If you’ve launched your show but it’s not doing what you hoped, you’re not alone. Let’s fix that and make your podcast actually work for your business. This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacyhttps://beyond-the-podcast.captivate.fmfalseepisodicnopodcastWhy Your Podcast Isn’t Converting and How to Fix It FastWhy Your Podcast Isn’t Converting and How to Fix It FastI’m breaking down the real reasons podcasts struggle to turn listeners into clients, and none of them come down to audience size. Most of the time it is a couple of small clarity gaps hiding in your message or the way you guide someone to the next step. Once you tighten those up, everything starts to flow more naturally and your show feels instantly more aligned with the people you want to reach.

I also dig into how belief shifting turns a helpful episode into one that actually changes how someone sees themselves, plus the simple tweak that makes your call to action clearer and more effective. These are small adjustments you can make this afternoon, and they make a huge difference to how confidently your audience follows your lead.

Highlights:

(01:36) The first big reason your podcast message is not landing

(02:20) Why teaching alone does not create client action

(03:05) The problem with vague or soft calls to action

(03:42) The 40 minute audit to sharpen your top episodes

(04:15) How clarity helps listeners trust you faster

(04:32) Inviting people into a next step that feels simple and aligned


Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>I’m breaking down the real reasons podcasts struggle to turn listeners into clients, and none of them come down to audience size. Most of the time it is a couple of small clarity gaps hiding in your message or the way you guide someone to the next step. Once you tighten those up, everything starts to flow more naturally and your show feels instantly more aligned with the people you want to reach.

I also dig into how belief shifting turns a helpful episode into one that actually changes how someone sees themselves, plus the simple tweak that makes your call to action clearer and more effective. These are small adjustments you can make this afternoon, and they make a huge difference to how confidently your audience follows your lead.

Highlights:

(01:36) The first big reason your podcast message is not landing

(02:20) Why teaching alone does not create client action

(03:05) The problem with vague or soft calls to action

(03:42) The 40 minute audit to sharpen your top episodes

(04:15) How clarity helps listeners trust you faster

(04:32) Inviting people into a next step that feels simple and aligned


Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>a7974a3f-745d-42c8-9cea-c87a50709bf7Wed, 26 Nov 2025 00:15:00 +000004:40falsefull3131Is Your Podcast Still Serving the Business You Have Now?Is Your Podcast Still Serving the Business You Have Now?I want to talk about something I see all the time with experienced podcasters. You’re still showing up, still publishing, still sounding great… but something feels flat. You’re not embarrassed by your episodes, but you’re not excited either. It’s not that your podcast is failing. It’s that you’ve evolved, and your podcast hasn’t quite caught up.

In this episode, I share why more effort isn’t the answer, and how your podcast’s role needs to shift as your business grows. If you’ve been feeling that quiet resistance when you hit record, this is the conversation that might change how you see your show entirely.

Highlights:

(02:07) When “I can’t wait to record” turns into “I should probably record something”

(03:41) The podcast hasn’t moved, you have

(05:12) From proving credibility to shaping perception

(06:58) Why your podcast should filter and repel, not just attract

(09:36) The questions that actually move your show forward

(12:18) Stop performing old podcasting rules and start using it differently

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>I want to talk about something I see all the time with experienced podcasters. You’re still showing up, still publishing, still sounding great… but something feels flat. You’re not embarrassed by your episodes, but you’re not excited either. It’s not that your podcast is failing. It’s that you’ve evolved, and your podcast hasn’t quite caught up.

In this episode, I share why more effort isn’t the answer, and how your podcast’s role needs to shift as your business grows. If you’ve been feeling that quiet resistance when you hit record, this is the conversation that might change how you see your show entirely.

Highlights:

(02:07) When “I can’t wait to record” turns into “I should probably record something”

(03:41) The podcast hasn’t moved, you have

(05:12) From proving credibility to shaping perception

(06:58) Why your podcast should filter and repel, not just attract

(09:36) The questions that actually move your show forward

(12:18) Stop performing old podcasting rules and start using it differently

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>235ac7d0-08ff-4b0d-8ab5-a97fa0ecaa05Wed, 19 Nov 2025 00:15:00 +000013:43falsefull3232How to Stay Consistent with Your Podcast (Even When Life Gets in the Way)How to Stay Consistent with Your Podcast (Even When Life Gets in the Way)You know those weeks where life just keeps throwing curveballs and recording feels like the last thing you can manage? Yep, we’ve all been there. In this episode, I’m getting honest about what consistency really looks like when you’ve got a business, clients, and a life that doesn’t stop for podcasting.

I’ll share how I handle the messy middle (keeping my podcast alive even when things get chaotic) and why showing up imperfectly can still build trust, grow your audience, and help you hit your goals without losing your sanity.

Highlights:

(01:34) - What consistency actually means for busy business owners

(02:12) - A quick system I use to prep fast

(02:56) - If you miss a week, do this next

(03:38) - A simple batching trick for hectic seasons

(04:25) - One mindset shift that makes showing up easier

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>You know those weeks where life just keeps throwing curveballs and recording feels like the last thing you can manage? Yep, we’ve all been there. In this episode, I’m getting honest about what consistency really looks like when you’ve got a business, clients, and a life that doesn’t stop for podcasting.

I’ll share how I handle the messy middle (keeping my podcast alive even when things get chaotic) and why showing up imperfectly can still build trust, grow your audience, and help you hit your goals without losing your sanity.

Highlights:

(01:34) - What consistency actually means for busy business owners

(02:12) - A quick system I use to prep fast

(02:56) - If you miss a week, do this next

(03:38) - A simple batching trick for hectic seasons

(04:25) - One mindset shift that makes showing up easier

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>154cb808-8f17-4608-9b37-c4b1896ae90bWed, 12 Nov 2025 00:15:00 +000006:12falsefull3030Your Podcast Is Working Harder Than You ThinkYour Podcast Is Working Harder Than You ThinkYou might think your podcast isn’t doing much if clients aren’t knocking on your door yet, but the truth is it’s already building real momentum behind the scenes. In this episode, I’m breaking down the invisible results that show your podcast is working — even if the numbers haven’t caught up yet.

We’ll keep it simple, with a quick plan to track your wins, build confidence, and turn listeners into loyal fans without overcomplicating things. Because sometimes, growth doesn’t shout - it whispers through connection, clarity, and consistency.

Highlights:

(01:45) - Why your podcast might be working even if results aren’t obvious

(04:10) - How to set a clear intention for your next few episodes

(07:25) - Creating a simple listener checkpoint that drives engagement

(10:40) - The hidden ROI tracker: five ways to measure what really matters

(14:15) - Turning listeners into leads without sounding salesy

(17:30) - Your weekly plan to build trust and see real momentum

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>You might think your podcast isn’t doing much if clients aren’t knocking on your door yet, but the truth is it’s already building real momentum behind the scenes. In this episode, I’m breaking down the invisible results that show your podcast is working — even if the numbers haven’t caught up yet.

We’ll keep it simple, with a quick plan to track your wins, build confidence, and turn listeners into loyal fans without overcomplicating things. Because sometimes, growth doesn’t shout - it whispers through connection, clarity, and consistency.

Highlights:

(01:45) - Why your podcast might be working even if results aren’t obvious

(04:10) - How to set a clear intention for your next few episodes

(07:25) - Creating a simple listener checkpoint that drives engagement

(10:40) - The hidden ROI tracker: five ways to measure what really matters

(14:15) - Turning listeners into leads without sounding salesy

(17:30) - Your weekly plan to build trust and see real momentum

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>7b977413-904c-44c8-9f36-e9435ffaba34Wed, 05 Nov 2025 00:15:00 +000005:47falsefull2929Your Podcast Isn’t Stuck - It’s Ready to Grow Again!Your Podcast Isn’t Stuck - It’s Ready to Grow Again!Ever feel like your podcast’s hit a wall?

You’re showing up, releasing episodes, doing all the right things, but growth has stalled. In this episode, I’m sharing exactly how to get that momentum back without burning out. We’ll talk about how to refresh your content so it actually connects again, the smart way to use collaborations to reach new listeners, and why visibility (not content) is often the real problem.

By the end, you’ll have simple tweaks to reignite your show’s growth and reconnect with your audience - because a plateau isn’t a failure, it’s a sign you’re ready to level up.

Highlights:

01:05 – Refresh your content direction

02:40 – Collaborations that bring new listeners

04:30 – Fixing your visibility problem

06:10 – How to reconnect with your audience and grow again

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Ever feel like your podcast’s hit a wall?

You’re showing up, releasing episodes, doing all the right things, but growth has stalled. In this episode, I’m sharing exactly how to get that momentum back without burning out. We’ll talk about how to refresh your content so it actually connects again, the smart way to use collaborations to reach new listeners, and why visibility (not content) is often the real problem.

By the end, you’ll have simple tweaks to reignite your show’s growth and reconnect with your audience - because a plateau isn’t a failure, it’s a sign you’re ready to level up.

Highlights:

01:05 – Refresh your content direction

02:40 – Collaborations that bring new listeners

04:30 – Fixing your visibility problem

06:10 – How to reconnect with your audience and grow again

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>a9e4edf6-b5e0-4227-9de1-c42765025e2cWed, 22 Oct 2025 00:15:00 +000007:46falsefull2828What Happens When You Stop Trying to Be PerfectWhat Happens When You Stop Trying to Be PerfectEver caught yourself re-recording the same sentence over and over because it didn’t sound “professional” enough?

In this episode, I’m breaking down why that’s the quickest way to lose the spark that makes people actually connect with you. I’ll share how authenticity, not perfection, is what builds trust, converts clients, and keeps listeners coming back.

You’ll hear why over-editing your message kills your confidence, what really makes your podcast voice powerful, and how to record episodes that sound expert and human. Spoiler: your audience doesn’t need you to be perfect. They just need you.

Highlights:

01:20 – Why re-recording might be your biggest podcast mistake

01:55 – The myth of sounding “professional”

02:40 – What your listeners really want from you

03:20 – Why confidence is more powerful than polish

04:10 – How to record episodes that connect and convert

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Ever caught yourself re-recording the same sentence over and over because it didn’t sound “professional” enough?

In this episode, I’m breaking down why that’s the quickest way to lose the spark that makes people actually connect with you. I’ll share how authenticity, not perfection, is what builds trust, converts clients, and keeps listeners coming back.

You’ll hear why over-editing your message kills your confidence, what really makes your podcast voice powerful, and how to record episodes that sound expert and human. Spoiler: your audience doesn’t need you to be perfect. They just need you.

Highlights:

01:20 – Why re-recording might be your biggest podcast mistake

01:55 – The myth of sounding “professional”

02:40 – What your listeners really want from you

03:20 – Why confidence is more powerful than polish

04:10 – How to record episodes that connect and convert

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>bb0e2dfe-9c9f-497a-9e33-5e4e881c8a78Wed, 15 Oct 2025 00:15:00 +000005:52falsefull2727Why Your Podcast Needs a Strategy, Not Just a MicWhy Your Podcast Needs a Strategy, Not Just a MicEver wondered why some podcasts skyrocket while others fade out after a few episodes?

In this episode, I’m sharing the story that reminded me exactly why strategy matters so much. From understanding your audience to mapping your podcast’s role in your business, I’ll walk you through the essential questions every host should answer before hitting record.

You’ll learn why clarity and structure are your best friends and how the right plan can turn your podcast into a powerful growth tool, not just another time drain. If you’ve been recording without a plan, this episode will change how you think about podcasting.

Highlights:

01:10 – Why some podcasts fail before they even begin

02:25 – What a strategy really looks like (and what it’s not)

03:40 – The key questions to ask before you launch

04:50 – How strategy turns your podcast into a business asset

05:45 – Your next step to build a podcast that lasts

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Ever wondered why some podcasts skyrocket while others fade out after a few episodes?

In this episode, I’m sharing the story that reminded me exactly why strategy matters so much. From understanding your audience to mapping your podcast’s role in your business, I’ll walk you through the essential questions every host should answer before hitting record.

You’ll learn why clarity and structure are your best friends and how the right plan can turn your podcast into a powerful growth tool, not just another time drain. If you’ve been recording without a plan, this episode will change how you think about podcasting.

Highlights:

01:10 – Why some podcasts fail before they even begin

02:25 – What a strategy really looks like (and what it’s not)

03:40 – The key questions to ask before you launch

04:50 – How strategy turns your podcast into a business asset

05:45 – Your next step to build a podcast that lasts

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>40a998a4-dac1-4299-a214-dc31a56ee853Wed, 08 Oct 2025 00:15:00 +000006:35falsefull2626Three Simple Steps to Claim Your Voice TodayThree Simple Steps to Claim Your Voice TodayIf you’ve been thinking about starting a podcast but keep talking yourself out of it, this episode is for you.

I share why now is the perfect time to claim your voice, the real reasons women in business hold back, and how to move past them without needing hours of free time or thousands of listeners.

You’ll leave with three simple actions you can do today to finally get started. This isn’t about fancy tech or massive downloads, it’s about making a decision that could change everything for your business!

Highlights:

01:10 – Why podcasts create trust faster than posts

02:40 – The common excuses I hear all the time

03:50 – Three things you can do right now

05:40 – Your voice is powerful, here’s your sign

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call

Mentioned in this episode:

Riverside ad oct



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>If you’ve been thinking about starting a podcast but keep talking yourself out of it, this episode is for you.

I share why now is the perfect time to claim your voice, the real reasons women in business hold back, and how to move past them without needing hours of free time or thousands of listeners.

You’ll leave with three simple actions you can do today to finally get started. This isn’t about fancy tech or massive downloads, it’s about making a decision that could change everything for your business!

Highlights:

01:10 – Why podcasts create trust faster than posts

02:40 – The common excuses I hear all the time

03:50 – Three things you can do right now

05:40 – Your voice is powerful, here’s your sign

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call

Mentioned in this episode:

Riverside ad oct



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>7239ca83-8f21-4684-89f7-43054791636bWed, 01 Oct 2025 00:15:00 +000007:21falsefull2525Make One Bold Move for International Podcast DayMake One Bold Move for International Podcast DayDid you know International Podcast Day is on the 30th of September?

It’s more than just a quirky awareness day, it’s a golden chance to get your show in front of new listeners.

In this episode, I’m walking you through one bold move you can make to boost visibility, grow your audience, and celebrate your podcast in style. Whether it’s a special episode, a smart collaboration, or a creative push on social media, I’ll help you choose something simple and effective.

By the end, you’ll have a clear plan to make your podcast stand out on International Podcast Day.

Here are the Highlights:

00:00 – Why International Podcast Day is your growth opportunity

02:05 – Simple ways to shine a spotlight on your show

03:40 – How video boosts discoverability and reach

04:45 – Your bold move challenge for September 30th

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Did you know International Podcast Day is on the 30th of September?

It’s more than just a quirky awareness day, it’s a golden chance to get your show in front of new listeners.

In this episode, I’m walking you through one bold move you can make to boost visibility, grow your audience, and celebrate your podcast in style. Whether it’s a special episode, a smart collaboration, or a creative push on social media, I’ll help you choose something simple and effective.

By the end, you’ll have a clear plan to make your podcast stand out on International Podcast Day.

Here are the Highlights:

00:00 – Why International Podcast Day is your growth opportunity

02:05 – Simple ways to shine a spotlight on your show

03:40 – How video boosts discoverability and reach

04:45 – Your bold move challenge for September 30th

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>18e6113a-2cfc-456b-ba29-de79461b49ffWed, 24 Sep 2025 00:15:00 +000005:31falsefull2424Why Small Numbers Can Create Big Results for Your BusinessWhy Small Numbers Can Create Big Results for Your BusinessEver looked at your podcast stats and thought, is this even working? I get it, those numbers can feel small compared to the big shows out there. But here’s the truth, downloads are not the whole story. Your podcast is probably building more authority, trust, and opportunities than you realise. In this episode, I’m breaking down why your show matters even if you don’t have 10,000 listeners, what metrics actually matter, and how to spot the hidden wins your podcast is already giving you. By the end, you’ll see your stats in a whole new light.

Here are the Highlights:

01:16 – Why downloads don’t tell the full story

03:15 – The surprising ripple effect of your podcast

07:40 – What your audience actions really mean

11:05 – Three podcast wins you should celebrate today

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Ever looked at your podcast stats and thought, is this even working? I get it, those numbers can feel small compared to the big shows out there. But here’s the truth, downloads are not the whole story. Your podcast is probably building more authority, trust, and opportunities than you realise. In this episode, I’m breaking down why your show matters even if you don’t have 10,000 listeners, what metrics actually matter, and how to spot the hidden wins your podcast is already giving you. By the end, you’ll see your stats in a whole new light.

Here are the Highlights:

01:16 – Why downloads don’t tell the full story

03:15 – The surprising ripple effect of your podcast

07:40 – What your audience actions really mean

11:05 – Three podcast wins you should celebrate today

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>86b5d3c4-9659-4bd5-9502-3ea4c4ba391dWed, 17 Sep 2025 00:15:00 +000005:33falsefull2323The Guest Strategy That Fills Your Calendar With ClientsThe Guest Strategy That Fills Your Calendar With ClientsNot every big-name guest will grow your business.

In this episode, I break down a simple strategy to make your podcast interviews actually pay off. You’ll learn how to spot guests with buyer intent, why referrals can be built in before you even hit record, and how to follow up without feeling pushy.

I’ll walk you through my guest filter, the one calendar note that sparks warm introductions, and a follow-up flow that gets calls booked. If you want your podcast to be a client magnet rather than just a chat show, this episode is going to show you how.

Here are the Highlights:

01:08 – The two guest types that actually make you money

05:20 – The invite script and one-page guide that land yeses

07:40 – The calendar note that creates effortless introductions

09:30 – Proof, challenge, possibility: the three-beat interview flow

12:45 – The debrief that turns a great chat into a booked call

Connect with Lynsay:

LinkedIn

Instagram


Book a Call

Mentioned in this episode:

Riverside ad oct



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Not every big-name guest will grow your business.

In this episode, I break down a simple strategy to make your podcast interviews actually pay off. You’ll learn how to spot guests with buyer intent, why referrals can be built in before you even hit record, and how to follow up without feeling pushy.

I’ll walk you through my guest filter, the one calendar note that sparks warm introductions, and a follow-up flow that gets calls booked. If you want your podcast to be a client magnet rather than just a chat show, this episode is going to show you how.

Here are the Highlights:

01:08 – The two guest types that actually make you money

05:20 – The invite script and one-page guide that land yeses

07:40 – The calendar note that creates effortless introductions

09:30 – Proof, challenge, possibility: the three-beat interview flow

12:45 – The debrief that turns a great chat into a booked call

Connect with Lynsay:

LinkedIn

Instagram


Book a Call

Mentioned in this episode:

Riverside ad oct



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>6d17d3be-82c0-4263-a882-4ebb15725dbbWed, 10 Sep 2025 00:15:00 +000011:23falsefull2222This Year’s Big Goal: 100 Women, 100 PodcastsThis Year’s Big Goal: 100 Women, 100 PodcastsWhat would happen if 100 women launched 100 podcasts this year? In this episode of Beyond the Podcast, I share my bold 2025 mission: to amplify women’s voices by launching 100 shows. I explain why podcasting cuts through the noise of social media, why authority matters more than algorithms, and why now is the moment for women to claim the mic.

If you’ve been putting off starting your podcast, this is the sign you’ve been waiting for. One voice can shift conversations. A hundred voices can change industries.

Here are the Highlights:

01:20 – Why podcasts beat social media for authority and reach

02:50 – What one voice can really do for your business

04:10 – Why women’s voices are still missing in podcasting

05:00 – Your invitation to be one of the 100 voices

Try RIVERSIDE Pro for a Month for FREE HERE


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>What would happen if 100 women launched 100 podcasts this year? In this episode of Beyond the Podcast, I share my bold 2025 mission: to amplify women’s voices by launching 100 shows. I explain why podcasting cuts through the noise of social media, why authority matters more than algorithms, and why now is the moment for women to claim the mic.

If you’ve been putting off starting your podcast, this is the sign you’ve been waiting for. One voice can shift conversations. A hundred voices can change industries.

Here are the Highlights:

01:20 – Why podcasts beat social media for authority and reach

02:50 – What one voice can really do for your business

04:10 – Why women’s voices are still missing in podcasting

05:00 – Your invitation to be one of the 100 voices

Try RIVERSIDE Pro for a Month for FREE HERE


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>a01a8ec4-2383-4e26-88ce-467e346f1fa4Wed, 03 Sep 2025 00:15:00 +000005:48falsefull2121Building Trust Without the Burnout: Use Your PodcastBuilding Trust Without the Burnout: Use Your PodcastEveryone’s shouting on social right now. More reels. More content. More noise. But if you’re done with performing and just want to be seen as the one in your niche, this episode is for you. I’m talking about how your podcast can build real authority, faster and with far less effort, while giving your audience the trust they need to actually buy.

We’ll cover the three reasons your podcast is your secret sales runway, how to make it do the heavy lifting in your content strategy, and the one thing you need to focus on over the next 90 days. Let’s turn your episodes into action.

Here are the Highlights:

 00:42 – The real problem with short-form content right now

01:22 – Your podcast can build more trust in less time

02:18 – Three ways your podcast creates sales momentum

04:09 – The only metric that really matters over the next 90 days

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Everyone’s shouting on social right now. More reels. More content. More noise. But if you’re done with performing and just want to be seen as the one in your niche, this episode is for you. I’m talking about how your podcast can build real authority, faster and with far less effort, while giving your audience the trust they need to actually buy.

We’ll cover the three reasons your podcast is your secret sales runway, how to make it do the heavy lifting in your content strategy, and the one thing you need to focus on over the next 90 days. Let’s turn your episodes into action.

Here are the Highlights:

 00:42 – The real problem with short-form content right now

01:22 – Your podcast can build more trust in less time

02:18 – Three ways your podcast creates sales momentum

04:09 – The only metric that really matters over the next 90 days

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>5479823a-8346-4c5b-8998-5c4407247a26Wed, 27 Aug 2025 00:15:00 +000006:59falsefull2020You've Got the Mic, Now Let's Get You LaunchedYou've Got the Mic, Now Let's Get You LaunchedYou’ve got the mic. The message. The ideas. But every time you open the tab to start your podcast… you close it again.

Because the tech, time, and "where do I even start?" just feels like too much. If that’s you, this short and sharp episode will feel like a sigh of relief.

I’m walking you through what’s actually keeping you stuck and introducing two done-for-you launch options that take the whole thing off your plate. No guesswork. No winging it. Just a professional setup that makes you sound like the expert you already are -  because you are!

Here are the Highlights:

01:05 – Why you’re circling podcasting but not starting

01:48 – What you really want (and why winging it won’t cut it)

02:34 – The real reasons brilliant women don’t launch

03:08 – The Authority Starter: podcasting without the overwhelm

03:45 – The Authority Accelerator: go further with monetisation mapped out

04:30 – Which one fits your goals (and how to decide)

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>You’ve got the mic. The message. The ideas. But every time you open the tab to start your podcast… you close it again.

Because the tech, time, and "where do I even start?" just feels like too much. If that’s you, this short and sharp episode will feel like a sigh of relief.

I’m walking you through what’s actually keeping you stuck and introducing two done-for-you launch options that take the whole thing off your plate. No guesswork. No winging it. Just a professional setup that makes you sound like the expert you already are -  because you are!

Here are the Highlights:

01:05 – Why you’re circling podcasting but not starting

01:48 – What you really want (and why winging it won’t cut it)

02:34 – The real reasons brilliant women don’t launch

03:08 – The Authority Starter: podcasting without the overwhelm

03:45 – The Authority Accelerator: go further with monetisation mapped out

04:30 – Which one fits your goals (and how to decide)

Try RIVERSIDE Pro for a Month for FREE HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>ccfeeb17-e9bb-4292-8fdd-96bf17dba55aWed, 20 Aug 2025 00:15:00 +000005:44falsefull1919The Back-to-Business Podcast Reset You Need Right NowThe Back-to-Business Podcast Reset You Need Right NowYour podcast might be stuck in summer mode, but your audience is already back and ready to act.

In this episode, I share a simple three-step reset to help you get your show generating leads again before the year ends. You’ll learn how to refresh your topics so they feel current, connect every episode to what you’re selling now, and make your calls to action impossible to ignore.

Whether you’ve lost momentum or you’re just starting, these strategies will help you get back on track and create episodes your audience can’t wait to respond to.

Here are the Highlights:

00:32 – Why September is prime time for your podcast to shine

02:10 – The quick list-making trick to find hot, high-impact topics

05:20 – Aligning episodes with offers you actually want to sell now

08:15 – The simple CTA rotation that boosts action, not just applause

11:45 – How this reset sets you up for a stronger Q4 than ever


You can try Riverside Pro free for a month HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Your podcast might be stuck in summer mode, but your audience is already back and ready to act.

In this episode, I share a simple three-step reset to help you get your show generating leads again before the year ends. You’ll learn how to refresh your topics so they feel current, connect every episode to what you’re selling now, and make your calls to action impossible to ignore.

Whether you’ve lost momentum or you’re just starting, these strategies will help you get back on track and create episodes your audience can’t wait to respond to.

Here are the Highlights:

00:32 – Why September is prime time for your podcast to shine

02:10 – The quick list-making trick to find hot, high-impact topics

05:20 – Aligning episodes with offers you actually want to sell now

08:15 – The simple CTA rotation that boosts action, not just applause

11:45 – How this reset sets you up for a stronger Q4 than ever


You can try Riverside Pro free for a month HERE

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>d7eb4a79-860e-494b-8fed-d9ef299cfdf2Wed, 13 Aug 2025 00:15:00 +000006:05falsefull1818Why A Small Podcast Community Beats Big Downloads (Every Time)Why A Small Podcast Community Beats Big Downloads (Every Time)Most podcasters are stuck chasing downloads, but I’m here to tell you there’s a faster way to grow your audience and bring in clients — and it’s called community. In this episode, I’m sharing how building a small, personal listener circle can grow trust quicker than any social post ever will.

I’ll walk you through how to create a community around your podcast without adding hours to your week, and why those small conversations are the secret to turning listeners into paying clients. No audience size required, just connection.

Here are the Highlights:

(01:13) Flip that dynamic

(01:58) Encouraging involvement

(03:28) That personal touch 

(04:07) Growth isn’t just about downloads


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Most podcasters are stuck chasing downloads, but I’m here to tell you there’s a faster way to grow your audience and bring in clients — and it’s called community. In this episode, I’m sharing how building a small, personal listener circle can grow trust quicker than any social post ever will.

I’ll walk you through how to create a community around your podcast without adding hours to your week, and why those small conversations are the secret to turning listeners into paying clients. No audience size required, just connection.

Here are the Highlights:

(01:13) Flip that dynamic

(01:58) Encouraging involvement

(03:28) That personal touch 

(04:07) Growth isn’t just about downloads


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>09e04ad5-b912-4a63-b93e-fd909461c63bWed, 06 Aug 2025 00:15:00 +000004:59falsefull1717From Compliments to Clients: Fixing the DisconnectFrom Compliments to Clients: Fixing the DisconnectYou’re hearing how valuable your podcast is, but your inbox is a ghost town. So what’s happened?

In this episode, we’re getting honest about the validation trap -  when your content is praised, but not converting. I’m walking you through the three mindset shifts you need to turn those compliments into clients. You’ll learn how to make your episodes more hireable, not just helpful, and how to lead listeners toward your offer without sounding salesy.


If you’ve been consistently showing up but not seeing results, this is the shift you’ve been waiting for.


Highlights:


(00:32) The Validation Trap

(01:23) Shift your mindset

(03:21) From valuable to hireable

(04:01) Content that’s clearer and more actionable

(05:31) A client’s story


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>You’re hearing how valuable your podcast is, but your inbox is a ghost town. So what’s happened?

In this episode, we’re getting honest about the validation trap -  when your content is praised, but not converting. I’m walking you through the three mindset shifts you need to turn those compliments into clients. You’ll learn how to make your episodes more hireable, not just helpful, and how to lead listeners toward your offer without sounding salesy.


If you’ve been consistently showing up but not seeing results, this is the shift you’ve been waiting for.


Highlights:


(00:32) The Validation Trap

(01:23) Shift your mindset

(03:21) From valuable to hireable

(04:01) Content that’s clearer and more actionable

(05:31) A client’s story


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>9d965028-c876-42e2-9bf5-bccc90d04d14Wed, 30 Jul 2025 00:15:00 +000006:52falsefull1616Your Podcast Should Be a Sales Machine — Here’s How to Make It OneYour Podcast Should Be a Sales Machine — Here’s How to Make It OneIf your podcast content feels more reactive than strategic, this episode is your permission slip to stop winging it. I’m walking you through the exact method we use inside Wavemakers Audio to map out a full year of podcast episodes that actually support your sales, not just fill the silence.

You’ll learn how to plan backwards from your offers and make your podcast work for your business rather than against your calendar. No fluff, no faffing, just a super practical approach that’ll save you hours and generate leads on autopilot.


Here are the Highlights:

(01:30) Avoiding that Podcast burnout

(02:54) “Yes, this is EXACTLY what I need”

(04:18) AI is only as good as what you input

(07:11) Let that content work hard for YOU


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>If your podcast content feels more reactive than strategic, this episode is your permission slip to stop winging it. I’m walking you through the exact method we use inside Wavemakers Audio to map out a full year of podcast episodes that actually support your sales, not just fill the silence.

You’ll learn how to plan backwards from your offers and make your podcast work for your business rather than against your calendar. No fluff, no faffing, just a super practical approach that’ll save you hours and generate leads on autopilot.


Here are the Highlights:

(01:30) Avoiding that Podcast burnout

(02:54) “Yes, this is EXACTLY what I need”

(04:18) AI is only as good as what you input

(07:11) Let that content work hard for YOU


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>40382d76-6897-4fb4-96d4-f45c0e5c4ff8Wed, 23 Jul 2025 00:15:00 +000009:56falsefull1515The 3-Minute Rule: How to Hook High-Ticket Clients FastThe 3-Minute Rule: How to Hook High-Ticket Clients FastIf your podcast intro still sounds like a warm-up act instead of a high-converting lead magnet, this one’s for you. I’m sharing the exact three-minute rule we use inside my agency to hook high-ticket clients before they click out. It’s not about drama, it’s about strategy that speaks straight to your dream listener’s brain.

You’ll hear what to say in those critical first minutes, what to skip, and why clarity always wins over charisma. There’s a bit of tough love, a few laughs, and some practical tips you’ll want to apply to your next episode straight away.




Here are the Highlights:

(00:17) The three minute rule 

(01:20) A step-by-step guide to podcast intros

(04:02) Clarity over charisma

(05:16) The next juicy episode


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>If your podcast intro still sounds like a warm-up act instead of a high-converting lead magnet, this one’s for you. I’m sharing the exact three-minute rule we use inside my agency to hook high-ticket clients before they click out. It’s not about drama, it’s about strategy that speaks straight to your dream listener’s brain.

You’ll hear what to say in those critical first minutes, what to skip, and why clarity always wins over charisma. There’s a bit of tough love, a few laughs, and some practical tips you’ll want to apply to your next episode straight away.




Here are the Highlights:

(00:17) The three minute rule 

(01:20) A step-by-step guide to podcast intros

(04:02) Clarity over charisma

(05:16) The next juicy episode


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>b2917979-2689-4f29-9491-708b6512c33bWed, 16 Jul 2025 00:15:00 +000007:15falsefull1414Why Your Best Clients Don’t Even Know You Have a PodcastWhy Your Best Clients Don’t Even Know You Have a PodcastYou’ve got a brilliant podcast, but your best clients don’t even know it exists.

In this episode, I’m breaking down three reasons why your podcast isn’t landing with the right people, and exactly how to fix it. We’ll talk about passive vs strategic promotion, what it really means to speak to the buyer-ready version of your audience, and how small tweaks in messaging can lead to big shifts in visibility.

If you’re done being the industry’s best-kept secret and want your podcast to bring in leads, clients, and actual conversations, this one’s for you.

Here are the Highlights:


(01:59  Your best clients aren’t watching everything you do

(02:26) Building that trust and curiosity

(04:48) I’ve been binging your show

(05:29) Have you even mentioned your podcast?


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>You’ve got a brilliant podcast, but your best clients don’t even know it exists.

In this episode, I’m breaking down three reasons why your podcast isn’t landing with the right people, and exactly how to fix it. We’ll talk about passive vs strategic promotion, what it really means to speak to the buyer-ready version of your audience, and how small tweaks in messaging can lead to big shifts in visibility.

If you’re done being the industry’s best-kept secret and want your podcast to bring in leads, clients, and actual conversations, this one’s for you.

Here are the Highlights:


(01:59  Your best clients aren’t watching everything you do

(02:26) Building that trust and curiosity

(04:48) I’ve been binging your show

(05:29) Have you even mentioned your podcast?


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>19f101e8-2d9b-4390-9dcc-e2356cd5a684Wed, 09 Jul 2025 00:15:00 +000007:57falsefull1313Stop Trying to Be Viral. Start Being ValuableStop Trying to Be Viral. Start Being ValuableIn this episode, I’m calling out one of the biggest distractions in podcasting: download numbers.

If you’ve been chasing virality instead of value, it’s time for a reset. I’ll walk you through why reach without resonance won’t bring in clients, how to shift your podcast from sounding helpful to actually converting, and what happens when you start creating with your next buyer in mind.

This isn’t about playing the algorithm. It’s about building trust, credibility, and cash in your business using your voice. I also share a real client example that shows exactly how this small shift creates big results.



Here are the Highlights:


(01:17) Your obsession with going viral

(02;32) Stop treating downloads like a KPI

(04:25) A client  success story

(05:30) Who was your last episode for?


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>In this episode, I’m calling out one of the biggest distractions in podcasting: download numbers.

If you’ve been chasing virality instead of value, it’s time for a reset. I’ll walk you through why reach without resonance won’t bring in clients, how to shift your podcast from sounding helpful to actually converting, and what happens when you start creating with your next buyer in mind.

This isn’t about playing the algorithm. It’s about building trust, credibility, and cash in your business using your voice. I also share a real client example that shows exactly how this small shift creates big results.



Here are the Highlights:


(01:17) Your obsession with going viral

(02;32) Stop treating downloads like a KPI

(04:25) A client  success story

(05:30) Who was your last episode for?


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>f9534f17-85df-48e8-beb4-cb665d8309e7Wed, 02 Jul 2025 00:15:00 +000007:49falsefull1212Your Podcast Isn’t Broken - Your Strategy IsYour Podcast Isn’t Broken - Your Strategy IsIf you're publishing your podcast week after week and wondering why it's not bringing in leads, clients, or sales, this episode is going to be a game-changer. I’m breaking down the real reason your podcast isn’t converting  -  and spoiler alert, it’s not your content, your niche, or your mic. It’s your strategy.

I’ll walk you through the four shifts you need to make so your podcast becomes the sales tool it was always meant to be. From creating buyer-led content to repurposing episodes like a pro, I’ll show you exactly how to make your podcast do the heavy lifting in your business.

Here are the Highlights:

(01:37) Its a podcast - not a blog

(03:35) Squeezing out every drop

(04:41) Bake in that expertise

(05:19) Helpful doesn’t always convert


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>If you're publishing your podcast week after week and wondering why it's not bringing in leads, clients, or sales, this episode is going to be a game-changer. I’m breaking down the real reason your podcast isn’t converting  -  and spoiler alert, it’s not your content, your niche, or your mic. It’s your strategy.

I’ll walk you through the four shifts you need to make so your podcast becomes the sales tool it was always meant to be. From creating buyer-led content to repurposing episodes like a pro, I’ll show you exactly how to make your podcast do the heavy lifting in your business.

Here are the Highlights:

(01:37) Its a podcast - not a blog

(03:35) Squeezing out every drop

(04:41) Bake in that expertise

(05:19) Helpful doesn’t always convert


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>1c36b816-9b86-48fe-8845-cf7373b0562eWed, 25 Jun 2025 00:15:00 +000007:09falsefull1111You Don’t Need Big Numbers, You Need the Right ListenersYou Don’t Need Big Numbers, You Need the Right ListenersThink your podcast needs thousands of listeners to be successful? Nope. 

In this episode, I’m breaking down why a small, niche podcast can be more powerful than a broad one. We’ll talk about building trust quickly, creating content that converts, and why your show might already be your strongest marketing tool without you even realising it.

You’ll also get a simple three-step strategy to make your podcast work harder for your business, track what actually matters, and make it easier for listeners to become clients.

If you're done chasing vanity metrics, this one's for you.

Here are the Highlights:

(01:42) The benefits of niche podcasts

(03:49) 3-step framework for effective podcasting

(04:36) Practical tips and some homework for you

(06:21) What’s next?




Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Think your podcast needs thousands of listeners to be successful? Nope. 

In this episode, I’m breaking down why a small, niche podcast can be more powerful than a broad one. We’ll talk about building trust quickly, creating content that converts, and why your show might already be your strongest marketing tool without you even realising it.

You’ll also get a simple three-step strategy to make your podcast work harder for your business, track what actually matters, and make it easier for listeners to become clients.

If you're done chasing vanity metrics, this one's for you.

Here are the Highlights:

(01:42) The benefits of niche podcasts

(03:49) 3-step framework for effective podcasting

(04:36) Practical tips and some homework for you

(06:21) What’s next?




Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>97eaa302-a380-40ad-ad32-aef7aea59d63Wed, 18 Jun 2025 00:15:00 +000007:50falsefull1010How to Create a Podcast Marketing System That Works (Without Burning Out)How to Create a Podcast Marketing System That Works (Without Burning Out)Publishing your podcast isn’t the finish line. It’s the starting point.

In this episode, I’m walking you through a rinse-and-repeat promotion system that takes your episode from “just posted” to “actually pulling in leads.” You’ll learn a smart, simple three-day rollout that works even if you're short on time, juggling a million tabs, or wondering if anyone actually saw your last reel.

We’ll cover exactly what to post, where to post it, and how to make the most of what you’ve already created. Plus, I’ll share the results one podcaster saw from just tweaking her promo strategy.

This one’s a must if you’re tired of your podcast feeling like a best-kept secret.

Here are the Highlights:


(02:17) Creating multiple content forms

(03:51) Using your Social Media stories

(05:03) The 3 Day roll-out plan

(05:53) Organising and scheduling your content


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Publishing your podcast isn’t the finish line. It’s the starting point.

In this episode, I’m walking you through a rinse-and-repeat promotion system that takes your episode from “just posted” to “actually pulling in leads.” You’ll learn a smart, simple three-day rollout that works even if you're short on time, juggling a million tabs, or wondering if anyone actually saw your last reel.

We’ll cover exactly what to post, where to post it, and how to make the most of what you’ve already created. Plus, I’ll share the results one podcaster saw from just tweaking her promo strategy.

This one’s a must if you’re tired of your podcast feeling like a best-kept secret.

Here are the Highlights:


(02:17) Creating multiple content forms

(03:51) Using your Social Media stories

(05:03) The 3 Day roll-out plan

(05:53) Organising and scheduling your content


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>4c5fefe2-dddc-46ad-bbcc-33acb3f660c1Wed, 11 Jun 2025 00:15:00 +000010:18falsefull99Podcast Topics That Attract High-Quality Clients (And What To Ditch)Podcast Topics That Attract High-Quality Clients (And What To Ditch)If your podcast isn't pulling in clients who are ready to buy, it might not be your content quality, it might just be what you're talking about. In this episode, I’m walking you through five ways to make sure your episodes speak directly to your dream clients. We're talking content that aligns with your offers, speaks to real objections, and actually nudges people to take action.

I’ll also show you how to build a go-to topic bank, use client stories without sounding salesy, and how to make sure your podcast works like a proper part of your marketing strategy and not just something on your to-do list.

Here are the Highlights:

(01:40) Aligning your content with your business offers

(02:51) Using objections as inspiration

(03:27) That all important core topic bank

(04:35) Layering in stories

(05:19) The importance of intentional, strategic content


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>If your podcast isn't pulling in clients who are ready to buy, it might not be your content quality, it might just be what you're talking about. In this episode, I’m walking you through five ways to make sure your episodes speak directly to your dream clients. We're talking content that aligns with your offers, speaks to real objections, and actually nudges people to take action.

I’ll also show you how to build a go-to topic bank, use client stories without sounding salesy, and how to make sure your podcast works like a proper part of your marketing strategy and not just something on your to-do list.

Here are the Highlights:

(01:40) Aligning your content with your business offers

(02:51) Using objections as inspiration

(03:27) That all important core topic bank

(04:35) Layering in stories

(05:19) The importance of intentional, strategic content


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>a2f57181-0bdb-4932-882c-f035d1fc4880Wed, 04 Jun 2025 00:15:00 +000008:00falsefull88How To Use A Signature Episode That Quietly Sells For YouHow To Use A Signature Episode That Quietly Sells For YouYou don’t need to be pushy to sell through your podcast. In fact, your most powerful episode might not sound like a sales pitch at all.

In this episode, I’m walking you through how to create what I call your signature episode — one that builds trust, positions your offer naturally, and gets the right people taking action. No awkward pitching, just real connection that leads somewhere.

I’ll show you how to make it practical, personal, and packed with proof. Plus, I’m sharing six easy ways to make sure this one episode keeps working behind the scenes, helping you bring in more aligned clients and making sales calls shorter and smoother.

If you’ve been wondering how to get your podcast doing more heavy lifting in your business, this is the episode to listen to.

Here are the Highlights:


(01:51) Dream Clients

(03:00) The power of a good testimonial

(04:04) Your Signature Episode and what it can do for you

(06:38) So what's next?




Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>You don’t need to be pushy to sell through your podcast. In fact, your most powerful episode might not sound like a sales pitch at all.

In this episode, I’m walking you through how to create what I call your signature episode — one that builds trust, positions your offer naturally, and gets the right people taking action. No awkward pitching, just real connection that leads somewhere.

I’ll show you how to make it practical, personal, and packed with proof. Plus, I’m sharing six easy ways to make sure this one episode keeps working behind the scenes, helping you bring in more aligned clients and making sales calls shorter and smoother.

If you’ve been wondering how to get your podcast doing more heavy lifting in your business, this is the episode to listen to.

Here are the Highlights:


(01:51) Dream Clients

(03:00) The power of a good testimonial

(04:04) Your Signature Episode and what it can do for you

(06:38) So what's next?




Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>8ffc0b28-b0db-49f9-bf20-1649febfc5f8Wed, 28 May 2025 00:15:00 +000008:22falsefull77Solo or Guest Episodes? What is Best For Your Podcast?Solo or Guest Episodes? What is Best For Your Podcast?Struggling to decide between solo episodes or interviews for your podcast? You’re not the only one, and in this episode, I break down exactly how each format serves your business differently. Whether you're looking to build deeper trust with your audience, attract more clients, or grow your visibility, this will help you figure out which approach to lean into right now.

I’ll share what’s working for my clients, what to watch out for with guests, and why giving away the mic too often might be costing you. This is your reminder that your podcast should work for your business goals, not against them. Let’s make it easier, more strategic, and way more impactful.

Here are the Highlights:

(01:13) The strengths of solo episodes

(02:11) The benefits of having a guest on your show

(03:38) How guests can work for you

(04:12) Weighing the options up



Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Struggling to decide between solo episodes or interviews for your podcast? You’re not the only one, and in this episode, I break down exactly how each format serves your business differently. Whether you're looking to build deeper trust with your audience, attract more clients, or grow your visibility, this will help you figure out which approach to lean into right now.

I’ll share what’s working for my clients, what to watch out for with guests, and why giving away the mic too often might be costing you. This is your reminder that your podcast should work for your business goals, not against them. Let’s make it easier, more strategic, and way more impactful.

Here are the Highlights:

(01:13) The strengths of solo episodes

(02:11) The benefits of having a guest on your show

(03:38) How guests can work for you

(04:12) Weighing the options up



Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>b862e564-1845-4f42-819e-e9738ff55566Wed, 21 May 2025 00:15:00 +000007:16falsefull66How To Make Your Listeners Say ‘How Are You In My Head?’How To Make Your Listeners Say ‘How Are You In My Head?’If you’ve ever had a listener say, “It felt like you were talking right to me,” then you’ve experienced the magic of speaking your dream client’s language. In this episode, I’m breaking down how to create podcast content that connects so deeply with your ideal listener, they can’t help but keep listening (and maybe even buy from you too).

You’ll learn how to move past vague, fluffy content and start creating episodes that feel personal, relevant, and actually useful. We’re talking emotional hooks, clearer messaging, better storytelling, and choosing topics based on what your audience really cares about.

 No jargon, no filler, just what works.

Here are the Highlights:


(01:32) Content that Connects

(02:45) Understanding your listeners’ needs and language

(04:16) Storytelling and emotional hooks

(06:25) Some telling statistics


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>If you’ve ever had a listener say, “It felt like you were talking right to me,” then you’ve experienced the magic of speaking your dream client’s language. In this episode, I’m breaking down how to create podcast content that connects so deeply with your ideal listener, they can’t help but keep listening (and maybe even buy from you too).

You’ll learn how to move past vague, fluffy content and start creating episodes that feel personal, relevant, and actually useful. We’re talking emotional hooks, clearer messaging, better storytelling, and choosing topics based on what your audience really cares about.

 No jargon, no filler, just what works.

Here are the Highlights:


(01:32) Content that Connects

(02:45) Understanding your listeners’ needs and language

(04:16) Storytelling and emotional hooks

(06:25) Some telling statistics


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>391b529a-ac94-4089-9fe9-0cbe62757cb2Wed, 14 May 2025 00:15:00 +000009:11falsefull55Smarter Podcasting: How to Make Each Episode Work HarderSmarter Podcasting: How to Make Each Episode Work HarderIf your podcast is feeling more like a chore than a business tool, this episode is your wake-up call!

I’m walking you through exactly how to make your show pull its weight so it supports your sales, grows your email list, and actually moves your business forward. 

We’re talking evergreen episodes that do the selling for you, easy ways to slot podcast content into your nurture and launch plans, and the simple tweaks that’ll turn your podcast into a real asset.

No extra time needed. Just smarter moves with what you’ve already created.

Plus, I’ll share how my clients are using episodes inside proposals and how a few low cost ads can amplify your best content without burning you out.

Here are the Highlights:

(02:20) Create a BINGEABLE episode series

(03:23) Automating email nurture with podcast content

(04:21) Syncing your podcast content with your business calendar

(05:09) Deepening your connections with your audience

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>If your podcast is feeling more like a chore than a business tool, this episode is your wake-up call!

I’m walking you through exactly how to make your show pull its weight so it supports your sales, grows your email list, and actually moves your business forward. 

We’re talking evergreen episodes that do the selling for you, easy ways to slot podcast content into your nurture and launch plans, and the simple tweaks that’ll turn your podcast into a real asset.

No extra time needed. Just smarter moves with what you’ve already created.

Plus, I’ll share how my clients are using episodes inside proposals and how a few low cost ads can amplify your best content without burning you out.

Here are the Highlights:

(02:20) Create a BINGEABLE episode series

(03:23) Automating email nurture with podcast content

(04:21) Syncing your podcast content with your business calendar

(05:09) Deepening your connections with your audience

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>bdf1eefc-c9e6-4841-8bfd-19dc396184e6Fri, 09 May 2025 12:00:00 +000009:11falsefull44Stop Waiting to Monetise Your Podcast - Start Now!Stop Waiting to Monetise Your Podcast - Start Now!If you’ve been waiting to grow a huge audience before making money from your podcast, I’ve got news for you. In this episode, I’m sharing exactly why download numbers aren’t the goal - and how you can start turning your podcast into a lead and sales machine, no matter your audience size.

I’ll walk you through the strategies I’ve seen work for clients, from intentional content planning to low-lift monetisation and guest selection that actually supports your business goals.

Plus, I’m sharing one mindset shift most podcasters miss (yep, even the experienced ones!)

This is the real path to profitable podcasting.

Here are the Highlights:

(01:28) Wait, can I monetise my podcast with a small audience?

(03:26) Creating a strategic content funnel

(04:50) Low-lift monetisation and thinking about your guest strategy

(07:04) The power of consistency and silent influence

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>If you’ve been waiting to grow a huge audience before making money from your podcast, I’ve got news for you. In this episode, I’m sharing exactly why download numbers aren’t the goal - and how you can start turning your podcast into a lead and sales machine, no matter your audience size.

I’ll walk you through the strategies I’ve seen work for clients, from intentional content planning to low-lift monetisation and guest selection that actually supports your business goals.

Plus, I’m sharing one mindset shift most podcasters miss (yep, even the experienced ones!)

This is the real path to profitable podcasting.

Here are the Highlights:

(01:28) Wait, can I monetise my podcast with a small audience?

(03:26) Creating a strategic content funnel

(04:50) Low-lift monetisation and thinking about your guest strategy

(07:04) The power of consistency and silent influence

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>fbd6a64e-aaca-4f3c-8a60-b5fc2a0ac42aThu, 08 May 2025 00:15:00 +000010:30falsefull33Five Ways to Grow Your Podcast Without Social MediaFive Ways to Grow Your Podcast Without Social MediaSick of feeling chained to your phone just to get your podcast noticed? In this episode, I'm sharing five smarter ways to grow your podcast without relying on social media. If the thought of creating another reel fills you with dread, you’re going to love what’s inside.

You’ll learn how to get discovered through a search, repurpose your episodes in ways that actually move the needle, grow your email list, and build real community without the scroll. This is all about sustainability, not burnout. Let’s make your podcast work harder so you don’t have to.

Here are the Highlights:

SEO Optimisation for your podcast episodes (2:00)

Repurposing your content for maximum reach (3:02)

Guesting and leveraging email lists (3:41)

Building a community beyond social media (5:00)


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>Sick of feeling chained to your phone just to get your podcast noticed? In this episode, I'm sharing five smarter ways to grow your podcast without relying on social media. If the thought of creating another reel fills you with dread, you’re going to love what’s inside.

You’ll learn how to get discovered through a search, repurpose your episodes in ways that actually move the needle, grow your email list, and build real community without the scroll. This is all about sustainability, not burnout. Let’s make your podcast work harder so you don’t have to.

Here are the Highlights:

SEO Optimisation for your podcast episodes (2:00)

Repurposing your content for maximum reach (3:02)

Guesting and leveraging email lists (3:41)

Building a community beyond social media (5:00)


Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>03151a63-55ab-4147-af7f-1ac7d07659c4Wed, 07 May 2025 00:15:00 +000008:15falsefull22Why Your Podcast Isn’t Driving Sales (And How to Fix It Fast)Why Your Podcast Isn’t Driving Sales (And How to Fix It Fast)If your podcast isn't bringing in leads or sales, this episode will help you figure out why. I’m breaking down the three biggest mistakes that stop podcasts from converting, and how to fix them fast. Whether it's speaking to the wrong people, being too vague about what you actually sell, or treating your podcast like a content bin instead of a business tool, I’ve got you covered.

You’ll leave this episode with real clarity on what your podcast needs to actually support your sales goals. Expect practical tweaks, a few hard truths, and some seriously helpful tips to turn your show into something that does more than sit on Spotify looking pretty.

Here are the HIGHLIGHTS:

Are you speaking directly to your Ideal Client? (1:16)

Are you clear and specific about what you’re selling? (3:12)

Your Podcast isn’t just another Content Bucket (5:32)

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>If your podcast isn't bringing in leads or sales, this episode will help you figure out why. I’m breaking down the three biggest mistakes that stop podcasts from converting, and how to fix them fast. Whether it's speaking to the wrong people, being too vague about what you actually sell, or treating your podcast like a content bin instead of a business tool, I’ve got you covered.

You’ll leave this episode with real clarity on what your podcast needs to actually support your sales goals. Expect practical tweaks, a few hard truths, and some seriously helpful tips to turn your show into something that does more than sit on Spotify looking pretty.

Here are the HIGHLIGHTS:

Are you speaking directly to your Ideal Client? (1:16)

Are you clear and specific about what you’re selling? (3:12)

Your Podcast isn’t just another Content Bucket (5:32)

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>4f37299f-df23-40bd-b5d8-73ecb1f4c40eWed, 07 May 2025 00:15:00 +000009:50falsefull11TrailerTrailerYou’ve launched your podcast…

But let’s be honest, is it actually growing your business?

You’re showing up. You’re recording.

But between running your business, serving your clients, and keeping your head above water, the last thing you need is a content treadmill that doesn’t convert.

Beyond The Podcast is for founders, coaches, and service-based business owners who are done winging it and want their podcast to bring in leads, clients, and cash.

Hosted by Lynsay Gould, podcast strategist and founder of Wavemakers Audio, this show gives you practical strategies, clear frameworks, and no-fluff advice on how to grow your audience, attract clients, and build real authority.

If you’ve launched your show but it’s not doing what you hoped, you’re not alone.

Let’s fix that and make your podcast actually work for your business.

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>You’ve launched your podcast…

But let’s be honest, is it actually growing your business?

You’re showing up. You’re recording.

But between running your business, serving your clients, and keeping your head above water, the last thing you need is a content treadmill that doesn’t convert.

Beyond The Podcast is for founders, coaches, and service-based business owners who are done winging it and want their podcast to bring in leads, clients, and cash.

Hosted by Lynsay Gould, podcast strategist and founder of Wavemakers Audio, this show gives you practical strategies, clear frameworks, and no-fluff advice on how to grow your audience, attract clients, and build real authority.

If you’ve launched your show but it’s not doing what you hoped, you’re not alone.

Let’s fix that and make your podcast actually work for your business.

Connect with Lynsay:

LinkedIn

Instagram


Book a Call



This podcast uses the following third-party services for analysis:

Podkite - https://podkite.com/privacy]]>b49512a2-2ef9-466a-a5ce-94c5da3f8242Tue, 06 May 2025 17:00:00 +000001:29falsetrailer