Beyond The Tools

Thaddeus Tondu: From Traffic to Booked Jobs. What’s Actually Missing

Wed, 08 Apr 2026 06:00:00 -0400

Most contractor websites get less than a minute to convert and most waste it.

In this episode, Thaddeus Tondu breaks down what actually happens in those 58 seconds, why trust matters more than traffic, and how small changes to your website can double your conversions. If you are getting clicks but not jobs, this will show you where the gap really is.

👉 Full show notes: http://www.beyondthetoolspodcast.com/

Alex Van Leeuwen: Turning Leads Into Booked Jobs With the Right Systems

Wed, 25 Mar 2026 06:00:00 -0400

What if your marketing isn’t the real problem?

Alex Van Leeuwen, founder of HVAC Marketers, joins the podcast to share why contractors are leaving money on the table and how the biggest opportunities often come after the phone rings.

This episode is a practical breakdown of systems, data, and customer experience, and how small improvements can lead to major growth.

👉 Full show notes: http://www.beyondthetoolspodcast.com/

Brett Fletcher: What You See Differently After Being on Both Sides of HVAC

Wed, 11 Mar 2026 08:00:00 -0400

Brett Fletcher, Partner and VP of Sales at Fasco Distribution, joins the podcast to share what he learned from building and scaling an HVAC company before moving into the wholesale side of the industry.

He and Krystal talk about the realities of running a contracting business, the mistakes that taught him the most, and what contractors often misunderstand about their relationship with wholesalers. It is an honest conversation about growth, training, partnerships, and navigating the changing HVAC market.

👉 Full show notes: http://www.beyondthetoolspodcast.com/

Dan Friesen: Support, Protect, Develop: A Leadership Philosophy

Wed, 25 Feb 2026 06:00:00 -0400

Dan Friesen, owner & team leader of Charlton and Hill Home Services and Marvelous Plumbing Heating, shares what he believes is the real secret to growth in the trades: your people. In this episode, Dan unpacks his “support, protect, develop” mission, why culture mirrors leadership, and how to lead with genuine care while still having the hard conversations that drive real development.

👉 Full show notes: http://www.beyondthetoolspodcast.com/

Justin Beaulieu: Lessons from Building a Multi Trade Business

Wed, 11 Feb 2026 06:00:00 -0400

Justin Beaulieu, 2nd Generation President & CEO of Beaulieu Plumbing & Mechanical Inc., shares the real lessons that come from growing a family plumbing company into a multi trade mechanical business. From near bankrupt moments to major long term projects, this episode is about relationships, asking for help, and leading without ego when the pressure is real.

👉 Full show notes: http://www.beyondthetoolspodcast.com/

Jen Mckee: Unlocking Social Media Success for Contractors

Wed, 28 Jan 2026 06:00:00 -0400

Social media doesn’t have to feel forced or overwhelming.

In this episode, Krystal Hobbs talks with Jen McKee, Founder of Kee Hart Marketing and creator of The Growth Experience, about how contractors can use social media to build trust, stay visible, and support real business growth without trying to be someone they’re not.

👉 Full show notes: http://www.beyondthetoolspodcast.com/

Krystal Hobbs: Setting Your Marketing Direction for 2026

Wed, 14 Jan 2026 07:00:00 -0400

Marketing has changed, and guessing is no longer an option.

In this episode, Krystal Hobbs breaks down how contractors should be thinking about marketing in 2026, from setting revenue-driven goals to using the channels that are actually producing results right now. Clear, practical, and grounded in real experience..

👉 Full show notes: http://www.beyondthetoolspodcast.com/

Angi Becker: Thinking Outside the Box in the Contractor–Wholesaler Relationship

Wed, 31 Dec 2025 06:00:00 -0400

What if your wholesaler could do more than ship product? In this episode, Krystal Hobbs talks with Angi Becker about thinking outside the box in wholesaler relationships. Learn how true partnerships, creative problem solving, and better conversations can help contractors navigate today’s challenges.

👉 Full show notes: http://www.beyondthetoolspodcast.com/

Krystal Hobbs: Why Human Connection Still Matters in a Digital World

Wed, 17 Dec 2025 06:00:00 -0400

In a world full of ads and algorithms, real connection still wins. In this solo episode, Krystal Hobbs shares why human connection and community presence matter more than ever for contractors. Learn how in-person engagement can strengthen trust and make your marketing work better.

👉 Full show notes: http://www.beyondthetoolspodcast.com/

Stephanie Allen: Growing HVAC Success Through People, Purpose, and AI

Wed, 03 Dec 2025 06:00:00 -0400

Stephanie Allen joins Krystal to talk about rebuilding trust, reconnecting with customers, and leading with heart during one of the hardest years her HVAC company has faced. She shares why relationships matter more than ever, how AI is helping her team refocus on people, and what it takes to stay grounded when the industry feels tougher than before.

👉 Full show notes: http://www.beyondthetoolspodcast.com/

Prestige Home Improvement: How a Sales Mindset Built a People-First HVAC Company

Wed, 19 Nov 2025 06:00:00 -0400

What started as a pandemic setback became an HVAC success story built on people. Louis and Travis share how strong culture and customer care turned Prestige Home Improvement into a fast-growing company.

👉 Full show notes: beyondthetoolspodcast.com

Al Fagundes: Learning to Lead Beyond The Tools

Wed, 05 Nov 2025 06:00:00 -0400

Al Fagundes opens up about the lessons behind his 20-year journey in HVAC — from the early days in the field to building a team that shares his values. A story about growth, humility, and what it really means to lead well.

👉 Full show notes: beyondthetoolspodcast.com

Brett Thornhill: The Power of ADHD in Leadership and Business Growth

Wed, 22 Oct 2025 06:00:00 -0400

ADHD coach Brett Thornhill shares his journey from late diagnosis to self-acceptance — and how understanding your brain can unlock your potential in business and life.

👉 Full show notes: beyondthetoolspodcast.com

Jody Underhill: How Smart Recruiting Puts More Revenue on the Books

Wed, 08 Oct 2025 06:00:00 -0400

Jody Underhill of Talent On Tap joins Beyond the Tools to share how HVAC companies can transform the way they recruit. From building a steady talent pipeline to qualifying for both skills and culture fit, Jody reveals how to finally take the pain out of hiring and start fueling growth.

👉 Full show notes: beyondthetoolspodcast.com

Encore: Aaron Gaynor’s Journey from Bankruptcy to $30 Million

Wed, 24 Sep 2025 06:00:00 -0400

Aaron Gaynor shares how going bankrupt became the wake-up call that changed everything. In this encore episode of Beyond the Tools, he opens up about building a business from the ground up, leading with resilience, and growing a team that thrives.

👉 Full show notes: beyondthetoolspodcast.com

Encore: Ellen Rohr and Why It’s Time to Think About Raising Your Prices

Wed, 10 Sep 2025 06:00:00 -0400

Ellen Rohr opens up about how she went from nearly sinking the family plumbing business to turning it into something truly profitable and fulfilling. In this encore episode, she shares the tough moments, the mindset shifts, and the steps that helped her take control of the numbers and finally get paid what she was worth. Originally aired in 2022, this story is just as relevant and powerful today.

👉 Full show notes: beyondthetoolspodcast.com

Encore: Drew Cameron on Today’s Changing Workforce and How to Create a Business by Design

Wed, 27 Aug 2025 06:00:00 -0400

Drew Cameron shares how a major wake-up call led him to rethink everything, from how he worked to how he lived. In this encore episode, he reflects on what it really means to build an HVAC business with intention, where success does not come at the cost of your health or happiness. Originally aired in Season 1, this episode is worth a second listen.

👉 Full show notes: beyondthetoolspodcast.com

Krystal Hobbs: Get Noticed with Video and Grow Your HVAC Company

Wed, 13 Aug 2025 07:00:00 -0400

Krystal Hobbs shares how HVAC contractors can use video marketing to become the go-to company in their local market. From her own journey to a simple content framework, this episode is packed with tools to help you show up with confidence and grow your business.

👉 Full show notes: beyondthetoolspodcast.com

Ryan Redding: The HVAC Marketing Mindset That Drives Real Growth

Wed, 30 Jul 2025 08:45:00 -0400

Ryan Redding joins Beyond the Tools to talk about what really drives long-term growth in the trades. From branding to leadership to strategy, this episode is packed with insights contractors can actually use.

👉 Full show notes: beyondthetoolspodcast.com

Olga Bashkatova: The #1 Accounting Mistake That Kills HVAC Business Sales

Wed, 16 Jul 2025 05:45:00 -0400

Thinking about selling your HVAC business someday? Olga Bashkatova shares what you need to know now before you’re ready to sell. From cleaning up your books to proving your value, this episode is all about getting prepared, protecting your legacy, and setting yourself up for the future.

👉 Full show notes: beyondthetoolspodcast.com

Sandra Ansell: The Smart Way to Sell Your HVAC Business - And What Comes Next

Wed, 02 Jul 2025 06:00:00 -0400

Sandra Ansell joins Beyond the Tools to share her powerful story of growth, transition, and legacy in the HVAC industry. This episode dives into what it really takes to plan for the future—without losing what matters most.

👉 Full show notes: https://reflectivemarketing.com/podcast/sandra-ansell-the-smart-way-to-sell-your-hvac-business/

Ryan Sledge: Grow Faster with Playbooks and Scorecards

Wed, 18 Jun 2025 06:00:00 -0400

Ryan Sledge knows that while hard work matters, real growth in the trades comes from structure, standards, and strong teams. In this episode, he shares how hiring people who care, setting clear expectations, and building solid playbooks and scorecards transformed his business into one that runs smoothly and grows sustainably.

👉 Full show notes: beyondthetoolspodcast.com

Laura Fudge: Turning Missed Calls Into Growth Opportunities

Wed, 04 Jun 2025 06:00:00 -0400

Missed calls aren’t just missed opportunities—they’re lost revenue. In this episode of Beyond the Tools, Laura Fudge from Telelink shares how contractors can improve customer experience, reclaim their time, and build stronger businesses through smarter answering service strategies.

👉 Full show notes: beyondthetoolspodcast.com

Stephanie Postell: Redefining Success Beyond The Numbers

Wed, 21 May 2025 06:00:00 -0400

What does it really take to grow a successful HVAC business? This episode explores leadership, planning, team building, and the mindset that drives real, lasting growth in the trades.

Sponsored by Telelink—24/7 live answering services for the trades.

Full show notes here: https://reflectivemarketing.com/podcast/stephanie-postell/

John Ellis: The Secret to Winning More Sales with IAQ and Menu Pricing

Wed, 07 May 2025 06:00:00 -0400

In this episode, HVAC expert John Ellis shares how clear pricing, customer education, and IAQ solutions can help you close bigger jobs and gain homeowner trust. If you want sales to feel easier—for your team and your customers—this one’s packed with practical strategies.

👉 Full show notes: https://reflectivemarketing.com/podcast/john-ellis/

Erik Jensen: Working Smarter to Double Your Contracting Business

Wed, 23 Apr 2025 06:00:00 -0400

Running a construction business comes with constant demands—but it doesn’t have to feel chaotic. Erik Jensen of Sprucehill Homes shares the systems and leadership strategies that helped him bring order, accountability, and long-term growth to his company.

This episode is sponsored by Telelink, 24/7 live answering services for the trades.

Access the full show notes here: https://reflectivemarketing.com/podcast/erik-jensen-working-smarter-to-double-your-contracting-business/

Tim Brown: How to Hook More Homeowners with a Personal Brand

Fri, 18 Apr 2025 06:00:00 -0400

Struggling to make your marketing actually work for your home service business?

In this episode, Hook Agency’s Tim Brown breaks down how niching down, aligning your sales and marketing, and building a personal brand can lead to real growth.

This episode is sponsored by Telelink, 24/7 live answering services for the trades.

Access the full show notes here: https://reflectivemarketing.com/podcast/tim-brown-how-to-hook-more-homeowners-with-a-personal-brand/

Krystal Hobbs: We’re Back, And Better Than Ever!

Wed, 16 Apr 2025 07:45:00 -0400

We’re back — and we’ve got some big updates.

In this special relaunch episode of Beyond the Tools, Krystal Hobbs returns to the mic after taking a year off to travel the world and reflect on what matters most — in life and in business.

Krystal shares why she paused the podcast, how she used that time to refocus her marketing agency, and what’s ahead for this new season. From meaningful conversations with contractors to fresh video content on YouTube, Beyond the Tools is coming back stronger, more intentional, and more community-focused than ever.

This season, we’re also launching a bi-weekly episode schedule to ensure every conversation is packed with value—and produced with care.

Whether you’re a longtime listener or just joining in, this is your invitation to dive into a new season filled with real talk, real tools, and real stories from across the trades.

Robert Matheny: Implement These Key Strategies to Build a Thriving Business That Runs Without You

Tue, 17 Jan 2023 06:00:00 -0400

Rob Matheny, the co-founder of Reliability Home Services and Service Ninja, discusses the secrets to building a business that runs without you. With his vast experience in the home services industry and as a coach and consultant, Rob offers valuable tips on effective processes, automation, and training teams. Don't miss out on this opportunity to break free from the daily grind and take control of your business.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Robert-Matheny-Implement-These-Key-Strategies-to-Build-a-Thriving-Business-That-Runs-Without-You

Chris Crew: How To Keep Your Contracting Business On Top, Even When The Economy Is Down

Tue, 10 Jan 2023 06:00:00 -0400

In today’s episode, Chris Crew of Blue Collar Success Group offers strategies for maintaining a successful contracting business in a shifting market. Chris emphasizes the importance of having a plan and being resilient in the face of economic challenges. Tune in to learn how to keep your business on top, even in a down market.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Chris-Crew-How-To-Keep-Your-Contracting-Business-On-Top-Even-When-The-Economy-Is-Down

Tom Reber: How To Rise Above Your Limiting Beliefs and Achieve Greater Success

Tue, 03 Jan 2023 06:00:00 -0400

In this episode, Tom shares some of the struggles that a lot of contractors are going through. Listen in to find out how you can simplify your business and make decisions to protect yourself, your well-being, and that of your family, and ultimately propel you to the next step.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Tom-Reber-How-To-Rise-Above-Your-Limiting-Beliefs-and-Achieve-Greater-Success

Aaron Salow: Overcoming the Skilled Trade Shortage and Building Technician Trust

Tue, 27 Dec 2022 06:00:00 -0400

Are you struggling to retain top-performing technicians and improve customer satisfaction?

In this episode, we sit down with Aaron Salow, the CEO and founder of XOi Technologies, to uncover the secrets of supporting your technicians with technology.

From tackling the skilled trade shortage to leveraging self-serve diagnostics, Aaron shares his expert insights on how to boost technician productivity and trust, and drive market growth.

Don't miss out on these game-changing strategies for your business!

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Aaron-Salow-Overcoming-the-Skilled-Trade-Shortage-and-Building-Technician-Trust

Stephanie Howlett: How to Attract and Retain a Diverse Workforce

Tue, 20 Dec 2022 06:00:00 -0400

The importance of diversity, equity, and inclusion in the workplace cannot be understated, and on this episode, we have a guest with a vast wealth of knowledge in this area: Stephanie Howlett, the CEO of DiversityNL.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Stephanie-Howlett-How-to-Attract-and-Retain-a-Diverse-Workforce

Marc Mason: Secrets of Growing a $10 Million Home Service Company

Tue, 06 Dec 2022 06:00:00 -0400

Catch Marc Mason of RCL Mechanical in this episode of Beyond the Tools as he discusses a growth mindset and managing employees that get your business to the next level.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Marc-Mason-Secrets-of-Growing-a-10-Million-Home-Service-Company

Trey McWilliams: How To Empower Your Technicians And Reduce Callbacks

Tue, 15 Nov 2022 06:00:00 -0400

In this episode, we hear from Trey McWilliams on proactively supporting your technicians and innovating the training process to reduce callbacks and provide a better customer experience.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Trey-McWilliams-How-To-Empower-Your-Technicians-And-Reduce-Callbacks

Charlie Felker: Outsource Your Admin To Focus On Your Zone Of Genius

Tue, 08 Nov 2022 06:00:00 -0400

Today’s episode is all about how outsourcing back-office work can significantly help your business. We learned from Charlie Felker of Free2Grow how outsourced solutions are a perfect complement to get your in-house staff to the next level.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Charlie-Felker-Outsource-Your-Admin-To-Focus-On-Your-Zone-Of-Genius

Lawrence Castillo: Attracting and Keeping Talent for Home Services

Tue, 01 Nov 2022 06:00:00 -0400

If you struggle with finding and keeping the right team members, this episode is for you. Lawrence Castillo of Brody Pennell Heating & Air Conditioning joins us today and shares his experience and methods in recruiting new talent and what you can do to keep them happy and engaged.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Lawrence-Castillo-Attracting-and-Keeping-Talent-for-Home-Services

Gabriel Pinchev: Leveraging Technology to Deliver a Seamless Customer Experience

Tue, 25 Oct 2022 06:00:00 -0400

Gabriel Pinchev joins us today to discuss how you can leverage technology in your home service business to be more effective and profitable. He highlights the three core systems you can integrate and how FieldPulse is helping small service contractors grow and get paid faster.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Gabriel-Pinchev-Leveraging-Technology-to-Deliver-a-Seamless-Customer-Experience

Gus Vassilopoulos: Boost Your Reputation and Sales With Extended Warranties

Tue, 18 Oct 2022 06:00:00 -0400

In this episode, we discuss the benefits of offering extended service agreements and how you can implement them successfully with our guest, Gus Vassilopoulos of Trinity Warranty.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Gus-Vassilopoulos-Boost-Your-Reputation-and-Sales-With-Extended-Warranties

Nathalie Brooks: Growth Lessons And Empowering Women in HVAC

Tue, 11 Oct 2022 06:00:00 -0400

In this episode, Nathalie shares the growth journey of Brooks Heating & Air and her non-profit association, Women in HVACR Canada.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Nathalie-Brooks-Empowering-Women-in-HVACR-Canada

Paul Redman: Future-Proof Your HVAC Business with Online Sales

Tue, 04 Oct 2022 06:00:00 -0400

In this episode, Paul navigates the online sales scenario for the HVAC industry and how contractors can prepare and better serve the modern customer.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Paul-Redman-Future-Proof-Your-HVAC-Business-with-Online-Sales

Josh Kelly: Build Up Your Business With Ease

Tue, 27 Sep 2022 06:00:00 -0400

Tune in to the latest episode of Beyond the Tools and learn how to grow your business consistently from Josh Kelly of Clover Marketing and Consulting. He shares the three secrets to marketing and how to use them to your advantage.

For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Josh-Kelly-Build-Up-Your-Business-With-Ease

Branding Your Business to Stand Out with Dan Antonelli

Tue, 20 Sep 2022 06:00:00 -0400

In this episode, we sat down with Dan Antonelli of KickCharge Creative on the importance of branding and its impact on the growth of your home service business.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Branding-Your-Business-to-Stand-Out-with-Dan-Antonelli

Drew Cameron: Today’s Changing Workforce and How to Create a Business by Design

Tue, 13 Sep 2022 06:00:00 -0400

In this new episode of Beyond the Tools, learn and be inspired by Drew Cameron’s story of surviving a heart attack, and how he considers it as a wake-up call to change his work ethic.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Drew-Cameron-Todays-Changing-Workforce-and-How-to-Create-a-Business-by-Design

Steven Knight: Using the Franchise Model to Scale

Tue, 06 Sep 2022 06:00:00 -0400

Catch Steven Knight of Mosaic Home Services Ltd. in this episode of Beyond the Tools as he discusses the things you should know about sustainable scaling.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Steven-Knight-Using-the-Franchise-Model-to-Scale

Angie Snow: Finding Balance When Running a Business With Your Spouse

Tue, 30 Aug 2022 06:00:00 -0400

Learn how to balance your relationships and business life with Angie Snow, Director of Marketing at Western Heating & Air and Principal Industry Advisor at ServiceTitan.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Angie-Snow-Finding-Balance-When-Running-a-Business-With-Your-Spouse

Krystal Hobbs: Get More Job Applicants with Social Media

Tue, 12 Jul 2022 06:00:00 -0400

Having a difficult time recruiting the right applicants for your job openings? Perhaps it's time to take advantage of social media.

Join Krystal Hobbs in this new episode of Beyond the Tools, as she discusses the advantages of using social media in advertising jobs online. She shares her knowledge on social recruiting platforms and some tips and tricks for creating compelling job advertisements on social media that will help increase the number of qualified job applicants.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Get-More-Job-Applicants-with-Social-Media

Tony Fraser-Jones: What Sets Winners Apart From the Rest

Tue, 05 Jul 2022 06:00:00 -0400

Listen to this episode of Beyond the Tools to learn from Tony Fraser-Jones, a trades business coach from Profitable Tradie, about the winning mindset of successful business owners and how to apply it in your own endeavors.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Tony-Fraser-Jones-What-Sets-Winners-Apart-From-the-Rest

Ellen Rohr: Why It’s Time to Think About Raising Your Prices

Tue, 28 Jun 2022 06:00:00 -0400

Ellen Rohr, The Business Makeover Expert, extensively shares how she turned a sinking business into a profitable one by knowing the practical pieces beyond understanding financial reports.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Ellen-Rohr-Why-Its-Time-to-Think-About-Raising-Your-Prices

Don Gulevich: How To Build a Family Value Driven Company

Tue, 21 Jun 2022 06:00:00 -0400

Don Gulevich talks about how he started Coastal Heat Pumps, family values as a factor in business growth, and how they changed lives in a remote community.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Don-Gulevich-How-To-Build-a-Family-Value-Driven-Company

Jason Brady: A Data Driven Approach to Business Growth

Tue, 14 Jun 2022 06:00:00 -0400

Jason Brady shows us the importance of being numbers-driven in business, how to keep employees happy, and fighting labor shortages in the trades industry.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Jason-Brady-A-Data-Driven-Approach-to-Business-Growth

Jennifer Reynolds: Energize Your Business With Personal Branding

Tue, 07 Jun 2022 06:00:00 -0400

In this episode, Jennifer Reynolds shares how she incorporates personal branding along with infusing fun and energy into her business. She shares her journey in working in the trades from owning her own business, the big changes and challenges her business faced, and more!

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Jennifer-Reynolds-Energize-Your-Business-With-Personal-Branding

Denise Goodyear: Why Identifying Your Target Audience is Key for Effective Marketing

Tue, 12 Apr 2022 05:00:00 -0400

Listen to this episode of Beyond The Tools with today’s guest Denise Goodyear, to discover all about what it takes to find the target audience for your home service and residential construction business. You’ll also learn all about how to start better marketing practices, tools on how to figure out who your target audience is, how networking impacts your business, and more!

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Denise-Goodyear-Why-Identifying-Your-Target-Audience-is-Key-for-Effective-Marketing

Krystal Hobbs: Reach More People With Text Message Marketing

Tue, 05 Apr 2022 05:00:00 -0400

In this episode, Krystal shows us why text messaging is such an underrated tool that businesses should take more advantage of. She explains how texting can create more opportunities to communicate with clients and provide better client satisfaction. She also goes over testimonies on how texting as a follow-up campaign helped her clients see an increase in client response rate.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Krystal-Hobbs-Reach-More-People-With-Text-Message-Marketing

Arin Darcan: Building Better Bridges Between Clients and Leads

Tue, 29 Mar 2022 06:00:00 -0400

Arin Darcan sits down with us to talk about the process of successful lead follow-ups, what an ideal appointment setter is, how to make better calls with your clients, and more!

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Arin-Darcan-Building-Better-Bridges-Between-Clients-and-Leads

5 Common Pitfalls for Contractors Looking to Grow

Tue, 22 Mar 2022 05:00:00 -0400

In this episode, Krystal teaches us about the five common pitfalls that business owners fall into. These include excessive self-effort, the lack of streamlined processes, failing the sniff test, clients not being nurtured, and not diversifying lead sources. Listen to her discuss about these struggles in detail, along with personalized tips on how to overcome each one.

For the full show notes, head on over to: https://reflectivemarketing.com/podcast/5-Common-Pitfalls-for-Contractors-Looking-to-Grow

Megan Bedford: A Contemporary Approach to Sustaining Skilled Trade Careers

Tue, 15 Mar 2022 06:00:00 -0400

In this episode, we have a guest who is passionate about inspiring kids to pursue skilled trades. Megan Bedford shares her modern approach to inspiring kids in pursuing a career in the skilled trades. Listen to her discuss this along with other topics, such as why she thinks workspace flexibility can improve the lives of employees and employers alike.

For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Megan-Bedford-A-Contemporary-Approach-to-Sustaining-Skilled-Trade-Careers

How to Master Your Craft and Become Unstoppable With Mike Claudio

Tue, 08 Mar 2022 05:00:00 -0400

In this episode, Mike explains how specializing in one niche, having personal branding as a top priority, inspecting past solutions, and more can revamp businesses!

For the full show notes, head on over to: https://reflectivemarketing.com/podcast/How-to-Master-Your-Craft-and-Become-Unstoppable-With-Mike-Claudio

Crystal Williams: Why Contractors Should Care About Marketing

Tue, 01 Mar 2022 05:00:00 -0400

In this episode, Crystal talks about her different marketing strategies, the importance of branding across all channels of your business, finding your position in the market, and more!

https://reflectivemarketing.com/podcast/Crystal-Williams-Why-Contractors-Should-Care-About-Marketing

Mandeep Bhalla: How To Boost Awareness, Leads and Sales With Google

Tue, 22 Feb 2022 05:00:00 -0400

Listen to this episode of Beyond the Tools to hear a rundown on how to use Google to optimize your business with Mandeep Bhalla, the CEO of Grow Nearby. This episode tackles common mistakes you might make while setting up Google Ads for the first time and how to get the phone to ring with said ads. Curious to learn more? Tune in!

For the full show notes, head over to:

https://reflectivemarketing.com/podcast/Mandeep-Bhalla-How-To-Boost-Awareness-Leads-and-Sales-With-Google

Aaron Gaynor: From Bankruptcy to $30 Million

Tue, 15 Feb 2022 06:00:00 -0400

In this episode, we hear from Aaron as he talks about how being resilient helped him reinvent himself after bankruptcy, the growth of his new business in the past fifteen years, his tips on helping managers grow and evolve, and so much more!

https://reflectivemarketing.com/podcast/Aaron-Gaynor-From-Bankruptcy-to-30-Million

Jim Piccione: Starting an HVAC Business Mid-Pandemic

Tue, 08 Feb 2022 06:00:00 -0400

In this episode, we hear from Jim who talks about his journey into the HVAC business, the hurdles he’s currently facing during the pandemic, the future growth of his company, and so much more!

https://reflectivemarketing.com/podcast/Jim-Piccione-Starting-an-HVAC-Business-Mid-Pandemic

Greg Hussey: Is Your Business Growing or Shrinking?

Tue, 01 Feb 2022 06:00:00 -0400

Three years ago, Greg expanded the business into a second geographic market and couldn’t be happier with his decision. In this episode of Beyond The Tools, Greg shares with us how he was able to expand, how his team approached this decision, the challenges that came with it, and all of the amazing things that came out of it for Karwood.

As Greg says: “Businesses can only do one of two things: build or shrink. In order for us not to shrink, we had to find a new market.”

If you've ever thought about “what’s next?” for your business, you’ll want to be sure to tune into this episode!

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Greg-Hussey-Is-Your-Business-Growing-or-Shrinking

Chad Peterman: Is There Really A Labor Shortage?

Tue, 25 Jan 2022 06:00:00 -0400

In this episode, we hear from Chad who talks about the specifics of how they attract and retain employees. Tune in to listen to his controversial take that the labor shortage doesn't actually matter and if you think it matters, it’s probably going to be your downfall when it comes to your company's success.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Chad-Peterman-Is-There-Really-A-Labor-Shortage

HVAC Jess: Growing an Instagram Community in the Trade Industry

Tue, 18 Jan 2022 06:00:00 -0400

In this episode, we hear from Jessica Bannister (HVAC Jess) who talks about building an online community for women in trade. She challenges the stereotype of women being in trade by showing young women that it is possible to work in any space they want.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/HVAC-Jess-Growing-an-Instagram-Community-in-the-Trade-Industry

Lesa Lacey: Build Your Community, Build Your Team, Build Your Business

Tue, 11 Jan 2022 06:00:00 -0400

In this episode, we hear from Lesa Lacey who talks about the industry's labour shortage and giving back to the community. She also talks about how the culture of 'families working for families' helps attract and retain talent, and so much more.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Lesa-Lacey-Build-Your-Community-Build-Your-Team-Build-Your-Business

Bob Deeks: Building a Sustainable Future for Your Business

Tue, 04 Jan 2022 06:00:00 -0400

In this episode, we hear from Bob Deeks who talks about sustainability in the building industry, the risk of relying on referrals, and how he attracts more customers to his business, RDC Fine Homes.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Bob-Deeks-Building-a-Sustainable-Future-for-Your-Business

3 Keys to a Winning Mindset

Tue, 18 May 2021 05:00:00 -0400

How do you create a winning mindset for your business, particularly around your marketing? Are you bringing the right mindset into your relationship with your marketing firm?

Mindset may seem like an esoteric concept in the context of marketing your business, but it's really a vital tool when working with a marketing firm.

In today's episode, Krystal uses the example of a newly on-boarded client to outline three keys for creating a winning mindset and ensuring you get the most out of your investment.

You'll learn why the attitude you bring to the marketing process - as well as the understanding that it IS a process - is vital to ensuring success.

Find the full show notes at:

https://reflectivemarketing.com/podcast/15-3-keys-to-a-winning-mindset/

Curtis Mercer: Standing Out For The Right Reasons

Tue, 11 May 2021 05:00:00 -0400

As a contractor, how do you stand out in your local marketplace?

In a crowded industry, competing on price or quality of work will only go so far. The real key to staying ahead of your competition is to provide value for your customers by staying ahead of new technologies and standards.

In today’s episode of Beyond the Tools, Krystal chats with Curtis Mercer, President and CEO of K&P Contracting Ltd., President of Heat Seal Ltd. and owner of LRM Consulting Solutions. He began his wide-ranging career as the youngest ever Town Manager in Newfoundland, eventually moving on to work for the federal government until he joined K&P Contracting.

You'll learn how K&P has established itself as a leader in energy efficiency for the past 45 years, building the first R2000 and Net Zero Ready houses in Newfoundland in 1981 and 2014 respectively.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/curtis-mercer-standing-out-for-the-right-reasons/

The Rusty Van Effect - Why a Positive Online Impression is Vital

Tue, 04 May 2021 05:00:00 -0400

What does your online presence say about your business?

The impression you give to prospective customers on social media is just as important as the ones you give in real life. However, many small business owners fail to maintain a consistent and professional presence online and it can hurt their companies.

In today’s episode, Krystal brings some "tough love" in the form of tips for ensuring your social media highlights the best your business has to offer and speaks to potential customers in a way that makes them want to work with you.

Through the lens of local residential construction businesses, Krystal shares the story of a "rusty van" and the insights it gave her into the importance of creating a positive impression in ALL areas of your business.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/13-the-rusty-van-effect-why-a-positive-online-impression-is-vital/

Jess Chapman: Scale Up Your Business by Attracting the Right People

Tue, 27 Apr 2021 05:00:00 -0400

On today’s show, we interview Jess Chapman of ethree Consulting who shares with us her distilled wisdom on hiring and retaining the right people within the construction industry during a labour shortage. Particularly, you will learn how to protect your company culture even as you scale your business to the next level.

As an experienced consultant, Jess has observed up close the difficulties that organizations face as they attempt to build dream teams.

And as someone who started off as a solo entrepreneur, our host, Krystal has personally experienced the practical difficulties that small businesses, and particularly service businesses, face as they enter the growth phase.

You will learn how to balance the importance of business growth and differentiating your business in the marketplace without breaking the bank – so that you can attract the right people who will get the job done.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-12/

Managing the Unexpected - Losing a Team Member

Tue, 20 Apr 2021 05:00:00 -0400

Worried about attrition and the ripple effect that losing a key team member can have on your small business? Losing a key team member is always difficult. But it need not be stressful. Krystal is recording this show just after her trusted Facebook ads specialist informed her about her decision to quit.

Seven years back, when Krystal had started her business, losing a key team member would send her stress levels shooting through the roof. But NOT today. Krystal has learned that planning and preparation are so important as they allow her to remain calm and focused.

On today’s show, you will learn the critical things that you need to do so that your business can easily transition to a new hire and not get stuck losing momentum.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/11-managing-the-unexpected-losing-a-team-member/

Krista Pippy: Attract Local Leads with Compelling Social Media Content

Tue, 13 Apr 2021 05:00:00 -0400

How can home contractors leverage social media to scale and grow their business?

In today’s show, Krystal talks to Krista Pippy, Part Owner and Director of Sales and Designs, Dream Kitchens and Renovations. Krista gives us a peek into her social media strategy as she discusses her “Kitchen Talk” video series and new book, Beyond Design: Complete Kitchens, now available on Amazon.

Posting great content on social media is something that most business owners struggle with. On today’s show, you will learn how to build a great following and generate business through social media by keeping it down-to-earth and real.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/10-krista-pippy-attract-local-leads-with-compelling-social-media-content/

How to Supercharge Your Marketing Efforts Using Automated Lead Follow Up

Tue, 06 Apr 2021 05:00:00 -0400

Are you doing all your lead follow-up manually? Manually following up on leads is exhausting. But for your business to thrive, you must be available to your current clients, your team and to new leads coming in. It’s exciting to have leads coming in once your paid ads are up and running. But, do you have systems in place to manage all your leads?

In today’s show, Krystal shares how using marketing automation for lead follow-up can help reduce stress and overwhelm.

Email marketing is one of the most obvious yet under-utilized tools. Listeners will learn how the latest CRMs can allow them to build and nurture relationships with leads in a totally hands-off and automated manner.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/9-how-to-supercharge-your-marketing-efforts-using-automated-lead-follow-up/

Patience In Advertising

Tue, 30 Mar 2021 05:00:00 -0400

The biggest mistake that marketers make is that they give up too early. In today’s show, Krystal shares how patience and persistence helped her set up a profitable Facebook campaign that allowed her to expand her business beyond her local market.

Krystal is a digital marketer and Facebook ads expert with a significant client base in her hometown. Last November, she started running an ads campaign to build a nationwide presence. Specifically, she is targeting the home services space.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/8-patience-in-advertising/

Google vs. Facebook – Which is the Best Advertising Platform for Your Business?

Tue, 23 Mar 2021 05:00:00 -0400

If you have primarily relied on word-of-mouth marketing and have shied away from running paid ads till now, you are missing a massive opportunity to take your business to the next level.

Paid advertising is the only truly dependable source of new potential customers.

On today’s show, Krystal not only dives deeper into running traffic but also reveals the pros and cons of the two most popular advertising engines – Google and Facebook.

While advertising on Google will get you leads that are lower down the funnel, Facebook allows you to be in front of people who might buy six months or a year down the line. You will discover what to expect in terms of lead flow and conversions when you advertise on these two platforms.

This show will be especially useful to those who have yet to jump on the advertising bandwagon.

So if you have been sitting on the sidelines, not sure of which platform to use to drive traffic, this episode is for you.

What You Will Learn In This Show

How running paid ads can allow you to take your business to the next level
What should businesses and marketers know before they start advertising on Google and Facebook?
How advertising on Facebook can allow you to get in front of leads who exhibit buying intent
And so much more…

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/7-google-vs-facebook-which-is-the-best-advertising-platform-for-your-business/

Secrets to Stop Competing on Price

Tue, 16 Mar 2021 05:00:00 -0400

Are you sick of competing on price? Do you feel like you’re only attracting tire kickers? It can be frustrating to keep having to drop your price to get the job, and oftentimes you feel like you’re getting further and further away from your goals.

In today’s show, Krystal shares how you can leverage Facebook ads to position yourself as a leader in your local market and attract the right kind of leads. You can elevate your brand so that you can overcome the most common objection: pricing. Consequently, you can set yourself up for long-term growth and generate the profit you deserve.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-6/

Stop Selling Espresso & Candy

Tue, 09 Mar 2021 06:00:00 -0400

In today’s short but powerful solo, you will get some great tips on how to scale up your business to another level.

Drawing from her recent interview with Ryan Peyton, Krystal shares how many businesses fail to establish the systems and processes that are necessary for delegating out your non-core tasks.

She shares her own experience with her ad agency and reveals how she has moved away from building out ad campaigns to focus solely on sales, marketing, and high-level strategic thinking.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-5/

Ryan Peyton: How to Attract Clients and Build a Successful Business with Home Renovation Contractor

Tue, 02 Mar 2021 06:00:00 -0400

In today’s show, Krystal interviews Ryan Peyton, owner of Property Projects Limited. Property Projects provides complete turnkey renovation projects in Newfoundland and Labrador, and Ryan provides a value-packed interview on how renovators can stand out and grow their customer base.

Ryan Peyton has had a lifelong career in sales, which has really helped him to be successful in his own business. Eight years ago, he left his job to start a renovation business. Ryan jokes that he had to resort to “shameless self-promotion” to kickstart his business in the early days. In this segment of the show, he also talks about the many losses and hits he had to take when he first started his business.

Next, Ryan gives us a peek into his sales playbook and shares why a business needs to figure out its unique selling point (USP) and build a loyal customer base. Here, Ryan shares how figuring out his customer’s biggest pain points helped him generate sales.

Ryan also shares his different project experiences and reveals how his team has managed to add significant value to projects for homeowners. Topics discussed here include the importance of staying true to your word and building in-house teams (complete with a professional interior designer) to provide end-to-end solutions.

Ryan also shares how he is leveraging Instagram to acquire clients for his business. Instagram is a visual social media platform that is particularly fitting for home renovation businesses like Property Projects. Ryan gives some actionable tips on how they use the channel to attract and nurture potential customers.

Other topics discussed in this show include the impact of COVID-19 on the construction industry, some common mistakes that contractors often make, tips for ensuring seamless customer experience, and why contractors need to stop doing free estimates.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-4/

Moving Away From the “Feast and Famine” Cycle In Business

Fri, 26 Feb 2021 13:56:00 -0400

Most entrepreneurs are unable to scale their business beyond a point. Sure – you can achieve moderate success by working as a solo entrepreneur and by relying on word-of-mouth marketing.

But, if you truly wish to make a mark in your field, you will have to build a sales and marketing machine that can generate continuous business for you.

By doing so, you can move away from the “feast and famine” cycle that is a huge deterrent as far as scaling is concerned.

In today’s show, Krystal shares her own experience as an agency owner and as an entrepreneur. Krystal would run paid ads for awhile – and once the leads poured in and she had enough business to keep herself busy, she would simply shut down her ads, taper down her sales and marketing efforts, and simply focus on servicing her clients.

If you have been guilty of doing this as well, listening to this show will particularly help you out.

This show is peppered with different case studies – which reveal how different entrepreneurs are establishing systems and processes to supercharge their business to the next level.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-3/

Mary Jane Copps: Next Level Lead Generation and Conversion Strategies to Grow Your Business

Tue, 23 Feb 2021 06:05:00 -0400

If you are just working “in your business” as opposed to working “on your business,” you are probably not devoting enough of your energy on sales and lead generation. Because of this, you might be experiencing boom-and-bust cycles – busy seasons followed by periods of lull.

Mary Jane shares how a consistent sales effort can help you keep your sales pipeline full. We also dispel some common misconceptions about sales and lead generation today.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-2/

Lauren Mills: How To Use Digital Marketing To Sell Homes

Tue, 23 Feb 2021 06:00:00 -0400

In today’s show, Krystal interviews Lauren Mills, Marketing and Sales Manager, New Victorian Homes.

Originally from England, Lauren got her BA in Broadcast Media from the University of The Creative Arts.

Initially, Lauren was keen to make her mark in the film industry. But then she decided to gravitate towards TV production. Lauren has worked on BBC shows like the Summer of Wildlife and Opinionated.

After this stint in TV production, Lauren decided to move into marketing. Currently, she is working as a marketing and sales manager at New Victorian Homes.

Listeners will get a peek into the home construction industry in Newfoundland. Typically, construction companies have relied on referrals to generate business. However, with the advent of social media, customer expectations have changed. And not wanting to be left behind, companies like New Victorian Homes have also embraced digital marketing in a big way.

Lauren shares how New Victorian Homes are using Facebook ads to generate leads. We also discuss how you can structure an aggressive follow-up to increase conversions. Particularly, Lauren shares how sending our automated text messages can help you out.

We hope you enjoy this show!

What You Will Learn In This Show

• How does the sales process work in real estate?

• How to use Facebook ads to generate real estate leads

• How to aggressively follow up with your leads and increase conversions

• And so much more…

Resources

Guest Name

Special Guest mini-bio or text or whatever may want to be added like so.

www.guestwebsite.ca

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-1/

Welcome To Beyond The Tools

Sat, 20 Feb 2021 15:33:00 -0400

Are you struggling to scale your business to the next level? Are you desperate to build a dream team so that you can unplug every once-in-a-while and spend some quality time with your family?

On today’s show, our host, Krystal, reveals how you do just that. She reveals her big WHY that inspired her to start this podcast, and how listening to this show can help you and your business.

Find the full show notes at:

https://reflectivemarketing.com/podcast/episode0/