Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

🚀 Uncover the Secrets to Work-Life Harmony! 🌟

Dive into the latest episode of Big Business Mistakes with dynamic hosts Brandon and Kaelin Poulin! 🔥 Discover the crucial insights on mastering life's juggling act of balancing life and business.👫 Elevate Your Relationships: Learn why balancing family and loved ones is the key to true success in both life and business. 🌈 Even in the hustle and bustle of a demanding career, prioritize what truly matters!

I Can’t Believe They Said That:

"I've gone from, like, CEO to dad." - Brandon Poulin

“It's just as important for them having to see you earn.” - Kaelin Poulin

Don’t Mistake Forgetting These:

[00:04:46] Transitioning from CEO to dad.

[00:07:09] Segmenting time with each child.

[00:14:38] Balancing work and parenting.

[00:20:25] Spinning plates analogy.

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

🌞 Uncover the Secrets of Solar Success and Timeless Business Principles You Can Count On!

Join host Brandon Poulin and his people-savvy father, Steve Poulin, in the latest episode of Big Business Mistakes. 🎙️

🔍 In this power-packed episode:

🌍 Explore the solar industry's potential!

💡 Here a serial entrepreneur’s timeline of wins and mistakes!

💰 Forget about selling - it's all about solutions! Learn how to reshape your customers' spending habits and put money back in their pockets.

Don't miss out on this electrifying conversation filled with invaluable insights and real-world experiences. 🔧💰 #SolarSuccess #EnergyRevolution #BigBusinessMistakes

• I Can’t Believe They Said That:

"It wasn't really about closing." - Steve Poulin

"Don't worry about what other people think about you because they really don't care." -Steve Poulin

Don’t Mistake Forgetting These:

[00:03:35] The fascination of negotiation.

[00:19:41] Starting a business from scratch.

[00:23:37] Overcoming rejection and persistence.

[00:34:16] Spotting passionate salespeople.

Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

🎯 Are you frustrated with your company's stagnation? 🌱

Lets explore the reasons behind business roadblocks and unveil the keys to unleashing unstoppable growth. Don't miss a moment of this transformative insight:

🎯 Banish Distractions, Boost Results:

Learn the art of unwavering focus, as we show entrepreneurs how to prioritize needle-moving activities and avoid the pitfalls of getting sidetracked.

📉 Ditch Stress, Leverage Success:

Say goodbye to over-leveraging, stress, and burnout. Discover how setting deadlines and empowering your team can be your ticket to a balanced and thriving business.

👨‍👩‍👧‍👦 Family and Faith First:

We'll reveal why sidelining faith and family connections can be a costly mistake. Strike the perfect harmony between your personal life and professional success.

🚫 No More Uneducated Decisions:

Don't let impulsive choices ruin your business. Our expert advice will steer you away from making unwise decisions and steer you towards the path of wisdom.

👥 The Power of an Experienced Team:

Learn why assembling an experienced team is your secret weapon for conquering the business battlefield. Expertise is key!

📊 Plan for Success:

Discover the ultimate planning process and unlock the benefits of implementing a streamlined operating system for crystal-clear direction and efficient resource utilization.

Don’t Mistake Forgetting These:

[00:01:46] The Power of Rekindled Faith and Stronger Family Connections!

[00:03:28] Say Goodbye to Inexperience - You are much better off filling your next position with someone who has already done it.

[00:07:47] Break Free from the Operational Hamster Wheel!

Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

In this sizzling episode of Big Business Mistakes, you're about to discover the hiring strategies that that could save you from failure. 🚀

💡 Unveil the costly mistake most businesses make when hiring – and how to avoid it!

😅 Join Brandon and Kaelin as they reveal their personal rollercoaster hiring journey.

🚀 Learn the art of setting the right expectations with candidates for a win-win.

⏳ Discover the 90-day rule that separates hiring triumph from disaster!

I Can't Believe They Said That:

"I can't have a nap time atmosphere in my office. Like, we got work to do." - Brandon Poulin

"Deal with drama if it's a distraction, but if it creates distraction just by feeding it, then don't talk about it." - Brandon Poulin

Don’t Mistake Forgetting These:

[00:04:40] -That was when we knew we had to let go of Shmisha.

[00:11:23] -The flag was waving red but we still fell for it.

[00:13:06] - The cost of doing business bucket.

[00:22:25] - Ignorance is bliss until OSHA comes around.

Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

🌟 From Grocery Stocker to Fitness Tycoon: The Epic Journey of Brandon Poulin 🌟

Prepare for a jaw-dropping ride as Brandon Poulin tells all about his incredible business odyssey in this electrifying episode! 💼🚀

🛒 Starting from the Bottom: Ever wondered how a simple grocery product stocker skyrocketed to create one of the nation's fastest-growing health and fitness empires? Brandon lays talks you though the timeline! 📦💪

💪 The Art of Sales: Discover the secrets behind Brandon's mastery of sales, the ultimate weapon in his arsenal for conquering the business world. 💰🏆

🤝 Crushing Social Rejection: Dive into Brandon's journey of triumph over social rejection, and learn how he turned it into a stepping stone for his success. 💥

💔 iPhone Software Shocker: Hold on tight as Brandon unveils the unforgettable story of how a single iPhone software change wiped out a staggering 70% of his business’s customer base! 📱😱

🚀 Get Inspired: Don't miss this episode where ambition meets destiny! Whether you're an aspiring entrepreneur or a seasoned pro, Brandon's story will spark your entrepreneurial fire. 🔥

I Can't Believe He Said That:

"One plus one can be 11 quick." - Brandon Poulin

"And then our chapter with Ladyboss was going to close. And it was terrifying. I denied it. I resisted. I didn't really know what else I could do. I'd been doing this for so long." - Brandon Poulin

Don’t Mistake Forgetting These:

[00:03:30] The power of Communication and selling.

[00:07:27] Starting a windshield repair company.

[00:10:03] Building the muscle of rejection.

[00:14:03] Finding true success and happiness.

[00:16:18] Gaining the first customer when stakes were high.

[00:21:13] The impact of Apple's update that set off a bomb in our company.

[00:23:07] Downsizing and shifting focus.

Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

🔥 Unlock the Secret to Irresistible Content! 🔥

Ready to skyrocket your content game? Join the dynamic duo, Kaelin and Brandon Poulin, in the latest electrifying episode of Big Business Mistakes! ⚡

They're spilling the beans on a game-changing secret: authenticity! 🤩

No more faking it 'til you make it! 🚫 Brandon and Kaelin are here to unveil that being YOURSELF is the ultimate key to success in the content creation world! 🗝️

Why put on a show when you can be the star? 🌟 They'll show you how staying true to your roots is the secret sauce to forging unbreakable connections with your audience. 🤝

Don't miss out on this content creation revelation! 🌐 Tune in NOW to master the art of crafting contagious content and steer clear of those all-too-common business blunders. 💥

Your world of content creation will never be the same again! 🚀

I Can't Believe They Said That:

• "Yes, like that's what you want your content to look like, where it's so uncomfortably close that people feel like they are personally in the same room as you." - Kaelin Poulin
• “If you're more certain that they can, more than they're certain that they can't, then they're going to buy." - Brandon Poulin

Don’t Mistake Forgetting These:

[00:07:10] Being high energy doesn’t always mean you have to be loud and over animated in your content.

[00:14:35] Back your tone with unwavering confidence and belief whenever you make content.

[00:22:20] Uncomfortably close camera shots are what help people forget that there is a phone screen between you and them.

[00:33:39] God and guns.

Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Are you tired of just throwing money at agencies, hoping they'll solve your problems? 🤑 It's time for a game-changing approach! 💡

Discover the art of co-creating with your clients. 🤝 Harness the wisdom of your customers to craft a compelling core value proposition that hits the bullseye! 🎯

Say goodbye to cookie-cutter solutions and hello to a tailor-made message that resonates with YOUR unique audience. 📣🎯

But hold on, agencies aren't the enemy! 🤝 Brandon and Kaelin give credit where it's due, shedding light on the powerful partnership potential. 🤝💼

Don't miss this episode that's all about forging a dynamic alliance between YOU, your clients, and agencies to achieve next-level results! 🚀🌟

I Can't Believe They Said That:

"And in business, I think the only thing you should be romantic or emotional about is your products and your customers." - Brandon Poulin

"So by the way, you can mess these things up and still win." - Brandon Poulin

Don’t Mistake Forgetting These:

[00:03:12] Understanding sales and marketing ownership.

[00:08:46] If you are looking to scale, organic marketing can only take you so far.

[00:13:43] Knowing the most you can afford to pay for a customer.

Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

🚀 Discover the Ultimate Loyalty Booster! 🚀

Are you tired of feeling like businesses just don't care about your loyalty especially as the ticket price sky rockets? 🤔

Join hosts Brandon and Kaelin Poulin in this episode of Big Business Mistakes as they spill the beans on a major customer loyalty blunder! 😡

Picture this: You've been a faithful customer of car and boat dealerships, and what do you get in return? Crickets! 🦗 No updates, no exclusive offers, nada! 🤯

It's time for a loyalty reality check! 💔 Don't miss out on this episode where the hosts stress the critical need for businesses to stay connected with YOU, their loyal customers and reduce friction in the buying process. 📞📧

Opportunity is knocking, and businesses are missing out on easy sales! 🤑

Tune in NOW to uncover the secret sauce to avoiding this common business blunder and skyrocket your loyalty perks! 🌟🚀

Your loyalty deserves to be rewarded. Find out how! 💎👇

I Can't Believe They Said That:

"The lack of follow-up in high ticket purchases is mind boggling to me." - Brandon Poulin

“You want the person yelling on the phone what they're mad about so that you can write it down and give that feedback loop back to the team so that they can fix it in the future.” -Brandon Poulin

Don’t Mistake Forgetting These:

00:07:44 The horror story behind Brandon’s electric bike purchase.

00:15:01 A surf amusement park sounds awesome right? Not if you cant find where to park! Lessons on poor planning around amazing ideas.

00:25:47 Look out for the bait and switch in restaurants. A mistake that can eliminate customer loyalty.

00:31:54 Why is it that if I make a high ticket purchase, I feel ghosted by a company?

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

In our latest podcast episode, our hosts dive deep into the core principle of business triumph: the POWER of a top-tier product! 🌟

Here's the scoop: Marketing and sales? They're important, no doubt. 📢💼 But, they can't perform miracles if your product falls short. 📉

Our hosts drop the truth bomb! To secure long-lasting success, your priority should be this: INVEST in your product! 🛠️💎

Don't chase leads and sales blindly. 🚫📈 Instead, channel your resources where it counts – IMPROVE your product. 📈🔧

Tune in now and unlock the secret sauce to business prosperity! 🎧🔐 #ProductMatters

I Can't Believe They Said That:

“If you're just making sales and not creating customers, you're hurting your brand and your reputation." - Brandon Poulin

"Yeah, like how do you how do you make your customers buns warm?" -Brandon Poulin

Don’t Mistake Forgetting These:

00:07:10 Great marketing vs great product.

00:11:35 What is your $5 crockpot?

00:19:12 How will you know what to fix if you never ask?

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Discover the keys to business success in this must-listen episode of Big Business Mistakes! Join hosts Brandon and Kaelin Poulin as they dive deep into the art of product positioning, a critical factor in your company's prosperity.

Picture this: Would you try to sell a plane ride to someone dreaming of a beach vacation? Of course not! Brandon and Kaelin drive home the point that it's all about selling the beach itself—the ultimate destination. Learn why delivering genuine value and catering to your customers' needs is paramount.

But that's just the beginning. They reveal the secret sauce of connecting your customers' pain points to their desired outcomes. This connection, they emphasize, is the cornerstone of building a thriving business.

Don't miss out on the invaluable insights shared by these seasoned entrepreneurs. Learn from their mistakes and triumphs, and uncover the strategies to take your business to new heights. Tune in now and supercharge your business success!

I Can't Believe They Said That:

"It's like a pain beach sandwich." - Brandon Poulin

"What's it going to feel like? What's the emotional state they're going to be in? What's the sensory words of how it's going to look, taste, smell, feel like?” - Kaelin Poulin

Don’t Mistake Forgetting These:

00:15:21 Identifying your ideal client and sticking to serving them.

00:22:57 Understanding customers pain points is the gateway to a great product.

00:32:18 The power of relating your products to a feelings and sensory words.

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Unlock Your Best Self: Join Brandon and Kaelin on an Epic Wellness Journey! 🌟💪 Ready to uncover the ultimate secrets to vitality and well-being? Dive into this captivating episode as they spill their personal success stories and life-changing insights. 🎙️🏋️‍♀️ Discover the transformative magic of taking small, powerful steps for 30 days to revamp your lifestyle. Delve into the mind-blowing world of genetics and nutrition, as they demystify gene mutations and expose the shocking truths about the benefits behind learning what YOUR unique body needs to optimally operate. 🧬🍔 Unveil their exclusive water and sauna rituals, uncovering the revitalizing potential of pristine water and sauna therapy. 🔍🚿 Ready to elevate your well-being game? Tune in now for an indispensable roadmap to your healthiest, happiest self! 🌱🔥

I Can't Believe They Said That:

"Doing everything all at once in health is overwhelming and unsustainable." - Kaelin Poulin

"Bottled alkaline water is an absolute scam." -Brandon Poulin

Don’t Mistake Forgetting These:

• 00:05:35 What epigenetic testing did for our family’s health.
• 00:11:32 Once we learned what was causing our brain fog, anxiety, we never looked back.
• 00:18:14 Invest in high-quality water filtration.
• 00:21:23 Sauna-ing wrong.

Resources:

10X Health

Own It Health

Wake Up and Read The Lables

Thrive Market

Whoop Band

Mito Red Light

Cold Plunge

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Unlock Your Peak Performance: Discover Secret Health Hacks for Thriving Entrepreneurs! 🚀🌿 Join Brandon and Kaelin Poulin on a transformative journey as they unveil game-changing health strategies honed over a decade of experience, impacting over 700,000 lives! 🌟🔥 Dive into personalized wellness techniques, decode your body's signals, and supercharge your success with expert insights. 🏋️‍♂️🥗 Don't miss the exclusive revelation of the hidden link between health and wealth, a priceless asset for every hustling entrepreneur. 📈💼 Ready to ignite your health revolution? Tune in NOW to revolutionize your well-being while conquering the business world! 🎧🎙️

I Can't Believe They Said That:

"I was like eating quadruple baconators every night." -Kaelin Poulin

"It matters what exercise you do and how much you eat period." -Brandon Poulin

Don’t Mistake Forgetting These:

Being familiar with the addiction to fast food that holds the best of us back. [00:03:15]

Whatever program that you will actually stick to is the best program. [00:06:23]

Chasing false image and the downward spiral that follows. [00:13:28]

Treating your body like a racehorse. [00:19:55]

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Get ready to discover the secrets behind Brandon's superpower of execution. He's known for being the fastest executor in the game, and today he's going to reveal his ultimate execution system that has helped him grow a 150-employee organization and achieve over $200 million in revenue.

I Can't Believe They Said That:

"Talk is so cheap. It's like, show me your actions and I'll show you who you are." - Brandon Poulin

"Using these tools, like this is really it, right? Like this is the ultimate execution system." - Kaelin Poulin

The Mistakes:

Not taking notes with intention and using bolding effectively. 00:06:00

Not utilizing the airlock system to store and prioritize action items. 00:12:08

Failing to prioritize actions based on profit and revenue, cost reduction, maintaining profit and revenue, daily operations, and everything else. 00:19:23

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

In a world where the pressures of entrepreneurship can strain even the strongest relationships, Brandon and Kaelin open up about the challenges they faced in their marriage while building a successful business. From the toxic belief that growth and output are the only measures of success, to the struggle of finding balance between work and play, this podcast episode delves into the raw truths and golden lessons of how their business almost broke their marriage. Get ready for a juicy and eye-opening discussion on the delicate dance between love and business.

I Can't Believe They Said That:

"Our business actually almost broke our marriage several times." - Kaelin Poulin

"Anything healthy grows." - Brandon Poulin

The Mistakes:

Not prioritizing their relationship and allowing the business to negatively impact their marriage. 00:02:09

Not recognizing and embracing each other's unique strengths and talents, and trying to fit them into predefined roles. 00:05:06

Not maintaining a healthy balance between work and personal life, and not prioritizing enjoyment and adventure in their relationship. 00:19:33

You are going to want to remember this:

Different brain styles cause conflict. 00:08:38

Independent producers are not managers. 00:12:05

Marriage over selfish ambitions. 00:32:52

Are you feeling stuck in a business or career that no longer brings you joy? Do you find yourself constantly questioning whether it's time to quit and move on?

In this episode of the "Big Business Mistakes" podcast, hosts Brandon and Kaylin Poulin dive deep into the topic of knowing when to quit, when to hold on, and when to fold. They share personal stories and lessons learned from their own experiences, including the pain of holding onto employees who have reached their limit, the struggle of being in the wrong business vehicle, and the challenges of letting go of failed initiatives. If you're feeling overwhelmed, unsure, or stuck in your current situation, this episode will provide you with valuable insights and guidance on how to make the difficult decision of when to quit and when to move forward.

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

I Can't Believe They Said That:

"You know when to quit when you're playing not to lose instead of playing to win." - Brandon

"When people show you who they are, believe them." - Brandon Poulin

"You have to kind of manage the expectations of others and the things that they're telling us." -Kaelin Poulin

The Mistakes:

Holding onto an employee for too long, even when it it clear they reached their limit. 00:03:20

Being in the wrong vehicle (network marketing) and realizing it was time to quit and find a new opportunity. 00:14:39

Brandon talks about launching a referral program that ended up falling flat and having to be given up on due to lack of interest and effectiveness. 00:24:09

Kaelin shares a time when she wanted to quit everything and had to take time away to reassess and determine which roles and responsibilities needed to be folded. 00:30:07

Resources:

https://theenterpriseceo.com/360audit

This Episode:

Picture this: a life where you have more time for the things you truly love and cherish. Join us as we unlock the secrets to mastering the art of time management and delegation of household responsibilities. Say goodbye to overwhelming chores and embrace the freedom of reclaiming your precious moments.

Entrepreneurs, this one's for you!

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

I Can't Believe They Said That:

"This person who can help you in your house alleviates so much from your personal life and the stress and the time there." -Brandon Poulin

"You need more time to do the activities that matter, that move the needle, that grow the business, that in the IGAs, the income generating activities." - Brandon Poulin

Common Mistakes:

Not leveraging household help efficiently. 00:12:18-00:14:27

Not considering the value of time when outsourcing tasks. 00:18:21-00:20:33

Not delegating household tasks effectively. 00:28:10-00:30:36 

Resources:

HelloFresh

Taskrabbit

Welcome to the Big Business Mistakes Podcast Show! In this episode, we dive into the world of ad hacking and the importance of creating multiple ads for marketing success. Brandon and Kaelin share their proven strategies for analyzing and saving effective ads, leveraging the creative power of other companies, and finding inspiration in different industries. This one’s jam packed with the good stuff you don’t want to miss!

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

"Best known beats best." - Kaelin Poulin

"If you're an agency right now and you're listening, you could literally use this as your agency, as your creative process." -Brandon Poulin

Key Moments:

Get a leg up by using tools that allow you to analyze other people’s successful ads. (00:15:00-00:17:12)

Common Mistakes:

Relying on a single ad for success. (00:02:29-00:04:21)

Not analyzing and saving effective ads for reference (00:17:08-00:19:16)\

Not leveraging the creative power and current marketplace results of other companies from other industries. (00:19:10-00:21:33)

Not providing messaging for ads and creating different iterations (00:21:29-00:23:43)

In this episode, discover the game-changing benefits of having a rock star assistant, from saving time and money to maximizing productivity. Learn the do's and don'ts of cultivating a successful working relationship, and gain insights into efficient task management, clear communication, and the importance of a U.S.-based assistant. Get ready to elevate your business growth and achieve new levels of success with the right support by your side.

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

"People think the hiring employees, like you're just going to hire them and then they're just going to be like off and running and just like be incredible. Like guys, you have to constantly mentor and coach your team." - Brandon Poulin

"If you don't have an assistant, you are the assistant." -Kaelin Poulin

Key Moments:

00:06:36-00:08:46 - Importance of a U.S.-based assistant and their role in managing time.

00:08:39-00:11:01 - The Role of an Assistant in Time Management

00:26:57-00:29:08 - Weekly check-ins and communication system

Common Mistakes:

00:14:54-00:17:00 - Not coaching your assistant on the ways they should be making decisions on your behalf.

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

 "No agency has ever outperformed our internal team." - Brandon Poulin

"You have to constantly elevate the activity and not more activity...the most leveraged, needle moving activity that you can do at any moment." -Brandon Poulin

Key Moments:

00:13:35-00:15:50: The importance of controlling acquisition for business growth and the shift from organic to paid advertising. 

00:22:32-00:25:00: Emotional decision-making in business and the importance of knowing the numbers.

The Mistakes:

00:11:31: Not mastering customer marketing and sales, and relying too heavily on agencies for messaging and marketing.

00:18:08: Not understanding the economics of scaling a business and relying on episodic income events.

00:20:17-00:22:36: Not knowing the numbers and math behind customer acquisition cost, lifetime value, cashflow breakeven, and return on ad spend.

00:39:03-00:41:46: Delaying addressing contention and personnel issues in business.

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

"The biggest problem I see is someone trying to sell a product instead of selling themselves.” -Kaelin Poulin

"Now its about connection." -Brandon Poulin

Key Moments:

Reflecting on customer feedback of which style of content led to the decision to purchase from our health company. (11:03)

The difference between being truthful versus. vulnerable. (23:49)

The reason behind why only sharing quick tricks, tips, and products don't convert as well as stories first. (26:31)

Reflection exercise to help you tap into relatable moments of your past. (33:57)

The Mistakes:

Content Mistake 1: Sharing tips and tricks instead of stories for your content that speak directly where your customer is right now in their life. (13:52)

Content Mistake 2: People forget that people are looking to relate instead of being amazed by what they don't know. The secret... be human and tell the truth. (18:51)

Content Mistake 3: Not telling stories that relate to your customer's pain points. (42:21)

Hit us up on IG! @ladyboss & @realbrandonpoulin

Tom Shipley’s Bio:

• Part of Isrrael’s Defense Special Forces
• Launched Keranique, which is now the #1 hair regrowth brand for women in America with over $630 M in sales through Digital Channels, DRTV, Amazon, HSN, salons and retailers such as Ulta, CVS and Riteaid.
• Grew Hydroxatone to over $1.1bn in sales through digital, DRTV, DR radio and retail distribution in ULTA, HSN and Costco.
• Launched and grew Atlantic Coast Brands’ with no capitol which leverages multi-channel marketing to build iconic beauty brands.

I Can't Believe They Said That:

“Especially when it’s about numbers, patience wins.” -Tom Shipley

“Ask the question, is this a one way door or a two way door?” -Tom Shipley

“I don’t care how much wind you have at your back or how much resources you have. You can’t get away from the scrappiness.” - Tom Shipley

“Don’t let the tail wag the dog.” - Tom Shipley

Key Moments:

How to run promotions without having to discount and de-value your offerings. (18:13)

3 core pillars to identifying an anti-fragile business. (27:03)

The characteristics that kill most companies. (34:53)

What facing the facts of your company publications can do for your company’s growth. (40:09)

The Mistakes:

Mistake 1: Due to major disruptions in the product’s supply chain manufacturing, caution was thrown to the wind and discounted promotions were rolled out. (12:46)

Mistake 2: Hiring team members in a business’s start up phase who have already out grown the start up phase culture before they are hired. (28:49)

Mistake 3: Tom Shipley’s biggest partnership mistakes. (46:18)

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

“A year ago I had to pay a 10,000 dollar signing bonus plus a salary 40% above the market to attract someone to leave their current job to work with me.” -CL

“Don’t build your business as an exception.” -CL

Key Moments:

Chris’s hard learning lessons accepting investment money from family. (10:11)

Building the rocket as its launching. (23:42)

Taking financial losses at scale. (28:50)

Chris’s strategy toward putting family first before being a CEO. (32:33)

The importance of vacation time. (39:13)

Facing the point of almost giving up. (41:43)

Chris’s unconventional way of learning how to build a massive business. (49:24)

The Mistakes:

Mistake 1: Chris tried to build his first home security business too quickly for all the wrong reasons. (5:01)

Mistake 2: Building a business to impress others. (12:44)

Mistake 3: Choosing to be blind to the economic climate when starting a business. (14:45)

Mistake 4: Entering partnerships that led to the the ship sinking. (15:35)

Mistake 5: Chris Lee’s most expensive mistake. (20:56)

He has successfully negotiated over 200 deals and established a diverse portfolio of profitable real estate businesses. His extensive expertise includes owning one of the largest mobile home park portfolios in the United States, which is an impressive feat in itself. 

The idea of investing in mobile home parks may seem unconventional to some, but Justin's remarkable achievements prove otherwise. In addition to his real estate ventures, Justin is also a renowned author. His book, titled "The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom," skyrocketed to the top of the charts, earning him the prestigious status of a number one bestseller in the Wall Street Journal and USA Today.

I Can't Believe They Said That:

“To invest in someone who has never gone through a recession is kinda scary to me. I want to see someone who has been… in their business/industry for at least a recession” - Justin Donald 22: 30

“CS Lewis says that the homemaker is the most important career and all other careers are designed to support the homemaker. It’s the most important job.” 

- Justin Donald 29:57

“Your calendar is the greatest reflection of what your priorities actually are.” -Justin Donald 32:33

I said I was a family man, but I wasn’t a family man. I just “squeezed family in” 32:33

“It’s really important who you get into business with. . . A business partnership is form of marriage. . . . most business partnerships break up at some point in time. 

“You become an expert at over 10,000. If someone doesn’t have 10 years at something, they’re not an expert.” Justin Donald 54:54

Justin Donald's Biggest Mistakes

Mistake 1: Not listening to my attorney and losing a million dollars. 06:31

Mistake 2: Not doing due diligence to invest in a company. 22:12

Mistake 3: Not recognizing that family and my marriage was first. 39:25

Mistake 4: Not vetting beliefs before buying into them. 47:20

Mistake 5: Not realizing that business partnerships are forms of marriage and that most business partnerships break up at some point in time. 49:12

Mistake 6: Outsourcing your money management without learning enough to properly vet those managing your funds. 50:09

Mistake 7: Hiring people based on their word- Vendors, Employees, Partners

Mistake 8: Putting the wrong people in the wrong seats. 56:03

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

“No one benefits from your product or service until a sale is made.” -BP

“The webinar is the set.” -KP

“There is no strategic advantage to being in the middle price wise.” -BP

“If you are not talking about something that is overcoming an objection, it’s literally just fluff.” -KP

“Your customers will write your ads for you.” - BP

“The best way to overcome and break beliefs for people is stories and analogies.” -KP

Key Moments:

How to maximize the use of testimonies in the selling process. (17:53)

Learning the best way to tell your story in a sales presentation. (24:25)

Forming a pain and dream bank. (27:20)

The “You might be thinking” strategy. (32:06)

Bringing your value items to life for customers. (53:03)

The Mistakes:

Mistake 1: Not actually giving your customer what they want by guessing what they want. (7:53)

Mistake 2: Showing people testimonies that don’t overcome the potential customer’s objections. (20:08)

Mistake 3: Creating solutions instead of problems for my customers. (35:38)

Mistake 4: Using a 5 day challenge to fulfill a customer’s problem. (45:55)

Mistake 5: Listing off your value stack without explaining the benefits of each value item. (49:00)

Resources:

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Hit us up on IG! @ladyboss & @realbrandonpoulin 

I Can't Believe They Said That:

“Business is the number one most celebrated addiction that there is.” -BP

“You have to pay attention to who you are aspiring to be for what reasons you are trying to be them.” -KP

“I want to be famous in my own house.” -BP

“You have to put the measuring stick down that compares you to someone else.” -KP

“I don’t believe there is such a thing as success with failure in the home.” - BP

“I’d rather watch my kid ride her bike for the first time than have ten more zeros in my bank account.” -KP

“We are cursed to work the dirt.” -BP

“There is no rest without work.” -BP

Key Moments:

Wrapping our head around how business can be the cover of your biggest personal downfalls. (10:48)

Realizing the number one spot in business is just a forever moving goal post. (16:23)

Grind time is a season instead of a constant. (19:52)

Reconnecting with the original reasons why we started a business in the first place. (24:36)

Setting the stage for the time you unplug. (30:36)

How to make rich real. (41:11)

The Mistakes:

Mistake 1: Subscribing to the hustle culture mentality for far too long. (13:52)

Mistake 2: Living too much for the future can be life’s biggest distraction. (17:40)

Mistake 3: Not giving yourself permission to live the lifestyle you want. (27:18)

Mistake 4: Giving into the fear of stepping away from the business. (36:46)

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

“You only need one journey to craft.” -BP

“Some of y’all need to stop going to masterminds.” -KP

Business is a game of multiplication not addition.” -BP

“You only need complexity when it’s necessary to grow.” -BP

“The math is the path. The path is the math.” -BP

“All the best businesses are boring.” -KP

Key Moments:

Identifying your hero product. (13:56)

Realizing your customer is on a hero’s journey. (15:48)

Choosing integration over innovation. (20:53)

The contribution margin concept. (26:16)

We think we are adding one thing but it’s really times twelve. (27:41)

The minimum effective dose. (38:41)

The Mistakes:

Offering too many product offerings to our customers leaving them confused and overwhelmed. (02:34)

Knowing how to navigate idea land. (17:27)

Complexity mistakes on the content creation front. (34:25)

Falling victim to the shinny object syndrome. (50:39)

Hit us up on IG! @ladyboss & @realbrandonpoulin 

I Can't Believe They Said That:

“L.L.C. is a marriage contract.” -Russell Brunson

“If you're funnel wasn’t working, you would try to fix it. So if your relationship isn’t working, you have to do the same thing.” -Kaelin Poulin

“The skill set that got you to a million bucks gave you enough money to hire the people to give you the skillset to get to ten.” -Russell Brunson

“How much are you capping your business growth by staying in the mindset of I don’t want to pay money for good people.” - Kaelin Poulin

“I think one of the biggest problems we have in entrepreneurship as a whole is that people are typically running from something to peruse entrepreneurship.” -Russell Brunson

Key Moments:

How Russell approaches partnerships after he’s made his first mistakes with them. (01:04)

After learning hard emotional lessons, this is how Russell went about hiring a team the second time. (24:32)

Common mistakes Russell notices when people are trying to scale their businesses. (31:12)

Getting familiar with the concept of “who not the how”. (38:11)

Getting over the trust factor of handing off responsibilities in your business. (42:22)

Russell’s experience working with Brandon and Kaelin. (57:12)

Russell’s Mistakes:

Russell’s Most Expensive Mistake: A partnership mistake that ended up costing close to 20 million dollars.(02:34)

Marketing Mistake: Not being aware of the laws of selling early on. (09:12)

Emotional Mistake: Realizing some friendships aren’t as strong than believed when business got tough and risky. (19:33)

Mistake 4: Not knowing how to properly prioritize your most important personal needs. (51:27)

Hit us up on IG! @ladyboss & @realbrandonpoulin 

I Can't Believe They Said That:

“I think somewhere in the 100,000 follower range is where my mindset shifted about all of it.” -KP

“Jesus has the biggest following even if you don’t believe, and a lot of people still don’t like and talk crap about him so why do you think you are excused of that same heat?” - KP

“You can’t get too high on the highs and low on the lows.” -BP&KP

“I want to be 100% me in every area.” - BP

“Your beliefs don’t have to be the centerpiece for your business’s advertising, you’ll just get trapped if you aren’t who you are.” -BP

If we didn’t speak our beliefs on the front-end then people wouldn’t be able to self sort into ‘Am I a good fit to work with them or not?’” -KP

“Is money more important than the thing that you are supposed to be doing?” -BP

Key Moments:

Looking back at what it felt like to feel under qualified to personally help people and how it affected the content creation process. (8:56)

Finding the right mindset on how to deal with some of the nastiest comments. (19:35)

Realize that criticism gets exposure to help understand how negativity on the internet can be used productively. (23:47)

Don’t be luke-warm when creating a personal brand on the internet. (31:54)

Understanding the different seasons of losing and gaining followers. (51:45)

You have to treat your customers like your children, not your spouses. (1:07:02)

The Mistakes:

Mistake 1: Leaning too heavily on the feeling of feeling like a fraud at the beginning of the journey. (10:19)

Mistake 2: Getting too attached to the comments. (18:56)

Mistake 3: Allowing my identity to become my popularity. (48:42)

Mistake 4: Not realizing someone was pooping on my porch soon enough. (58:04)

Mistake 5: Trying to be my customer’s and brand’s savior. (1:04:55)

Hit us up on IG! @ladyboss & @realbrandonpoulin 

I Can't Believe They Said That:

“People are people.” -BP

“You don’t want to expect the worst, you just have to be ready for it.” -BP

“You always say, it’s not a people problem, it’s the process problem and I think that’s a great mindset to have.” -KP

“When people leave working for me and they go and do something greater, I am always happy for them. We want people to evolve.” -BP 

“Are you giving these types of things in your business wings?” -KP

Key Moments:

Pay attention to the way people leverage your personal beliefs during a job interview. (7:52)

Learning the importance of identifying maturity in an employee. (10:21)

The story behind what brought the cost of doing business bucket into existence. (23:50)

Navigating the nuances of recruiting someone to be a good fit. (30:47)

How to properly shield your team from the drama that arises within or outside the workplace. (1:01:32)

The Mistakes:

Mistake 1: Giving into the belief that someone is a perfect fit for the position you hired them in the first 30-60 days of their employment . (16:02)

Mistake 2: Failing to see the red flags of someone’s ill intentions of being hired. (27:13)

Mistake 3: Thinking that someone’s qualifications will make up for the lack of good culture fit. (30:30)

Mistake 4: Hiring employees that work in California. (51:54)

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

“Someone's really got to be the leader. There can't be two generals. You ever heard of an army with two generals?“ -BP

“I stayed out of your lane. You stayed out of mine.” -KP

“No one will ever care about your business as much as you will.” -BP

“I got more motivated away from the pain of of not reaching my potential or not seeing what I'm made of than I was the pain of going back to living a lifestyle I could not afford.” -BP

Key Moments:

How to operate inside and outside of the business when your business partner happens to be your spouse. (16:24)

When the original reason for getting into business fades, communication saves the day. (35:56)

When the business grows past people’s ability to continue to progress the business, there is no need to burn bridges. (40:26)

The Mistakes:

Mistake 1: Failing to take quality time to truly consider each other’s strength’s led to a lesson in establishing partnership rolls. (03:32)

Mistake 2: When workload changes along with life, not communicating about rolls needing to be restructured is a hard lesson to learn. (25:58)

Mistake 3: Taking the business so seriously to the point the fun disappears. (37:50)

Mistake 4: Not giving enough consideration to matching the right form of compensation with the right rolls in the business. (45:02)

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

“One of the most powerful things that you can do in marketing is be controversial.” -BP

“When you sell out, you sell out.” - BP

“What's even better than Chat GPT is words that you're customers are actually using.” - BP

Key Moments:

Having a polarizing opinion in marketing today will take you farther than choosing to take a nutral stance when it comes to your beliefs. (18:55)

Staying fresh when talking about the same topic many times. (43:04)

The Mistakes:

Mistake 1: Falling out of touch with what forms of content that are converting. (04:11)

Mistake 2: Deleting a viral video that helps you identify the potential or existing customers that align with you. (15:40)

Mistake 3: After developing your business’s first successful product or program, building and launching new ones is a poor strategy to growing and scaling the current business model. (21:04)

Mistake 4: Overestimating demand while using the strategy of selling out of what you are offering. (29:07)

Mistake 5: Trying to guess what your customers want. (35:09)

Mistake 6: Putting creatives in a box as a leader. (50:30)

Hit us up on IG! @realbrandonpoulin & @ladyboss

I Can't Believe They Said That:

“Yes, like the business blew up, but there's also things that blew up inside of the business along the way. The things that people never talk about and never share.” -KP

“The goal here is to help people build that moat around their castle to protect your business from these types of mistakes, so you don't have to lose the time, money, and energy.” -KP

“I got more motivated away from the pain of of not reaching my potential or not seeing what I'm made of than I was the pain of going back to living a lifestyle I could not afford.” -BP

Key Moments:

Starting bottom of the barrel. (6:56)

Living the laptop lifestyle out in Puerto Rico. (13:23)

Moving Back to the states to see what we’re made of. (16:17)

The growth timeline of going from $200,000 the first year to selling the Ladyboss brand to Russel Brunson (18:27)

Launching our next season of business after selling the Ladyboss brand (The Enterprise CEO) (22:49)

Learn the difference between Brandon and Kaelin’s role in their business. (26:22) Bringing in someone on the team who has experienced similar things as you. (34:22)

Getting familiar with when people reach their performance ceiling. (38:49) When investing in people’s groups, consider this one thing. (1:04:04)

The Mistakes:

Mistake 1: Brandon being cheap in the wrong places. (29:21)

Mistake 2: Don’t launch something at 7:00 am. (10:38)

Mistake 3: Not turning on a camera or a microphone when in the trenches of the growth. (19:66)

Mistake 4: Kaelin’s big mistake of saying yes to everything and knowing its too much to handle. (45:02)

Mistake 5: Stagnancy in growth because of being closed off to new ideas. (1:00:55)