<![CDATA[BIG Truths of Small Business]]>be90065f-214d-56ad-b3ba-a3c78479c2b0Thu, 26 Feb 2026 02:09:15 +0000Captivate.fmJoe Watkins & Travis Cassellhttps://artwork.captivate.fm/bbd389cd-e85e-4f95-932e-5d3fcd12af01/240f54a9-3710-4637-8dc3-7ce0af9fd548.jpegBIG Truths of Small BusinessJoe Watkins & Travis CassellJoe Watkins & Travis CassellHaving recognized over decades that small business works differently than big business, serial entrepreneurs , Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes and failures, and to uncover the real stories behind their leaders, owners, and founders. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick. Furthermore, they will unravel the TRUTHS of what's REALLY important as they analyze how to maintain balance in your physical, mental, emotional, spiritual, and social lives.https://bigtruthsofsmallbusiness.comfalseepisodicf3ea26c0-12b7-11f1-a4b5-01cc486a464fnopodcastjwatkinsEp 57 - Having Trouble Redefining Who You Are in Business? in Life? Learn How To Change Your Trajectory.Ep 57 - Having Trouble Redefining Who You Are in Business? in Life? Learn How To Change Your Trajectory.Do you find yourself struggling to redefine who you are in business or life? Do you see yourself as a particular brand? Do others? Would you like to redefine your personal brand? This episode of Big Truths of Small Business Podcast discusses how Joe and Travis reinvented themselves in business through a creative experience on a business trip to Nashville, TN.

Thanks for Listening!

Your Hosts: Joe Watkins and Travis Cassell


Listen to BIG Truths of Small Business Podcast on:

BIG TRUTHS OF SMALL BUSINESS WEBSITE

SUBSCRIBE ON APPLE 

SUBSCRIBE ON SPOTIFY

SUBSCRIBE ON AMAZON

SUBSCRIBE ON GOOGLE

#BigTruthsofSmallBusinessPodcast

#BigTruthsofSmallBusiness

Contact Us at info@bigtruthsofsmallbusiness.com

]]>Do you find yourself struggling to redefine who you are in business or life? Do you see yourself as a particular brand? Do others? Would you like to redefine your personal brand? This episode of Big Truths of Small Business Podcast discusses how Joe and Travis reinvented themselves in business through a creative experience on a business trip to Nashville, TN.

Thanks for Listening!

Your Hosts: Joe Watkins and Travis Cassell


Listen to BIG Truths of Small Business Podcast on:

BIG TRUTHS OF SMALL BUSINESS WEBSITE

SUBSCRIBE ON APPLE 

SUBSCRIBE ON SPOTIFY

SUBSCRIBE ON AMAZON

SUBSCRIBE ON GOOGLE

#BigTruthsofSmallBusinessPodcast

#BigTruthsofSmallBusiness

Contact Us at info@bigtruthsofsmallbusiness.com

]]>58ba30ca-d969-40e3-b88d-5bcf840b180fTue, 27 Feb 2024 07:30:00 -050001:08:21falsefull5757Ep 56 - Small Business Owners can Greatly Benefit by Supporting Local Charities with Drew Walston of Mighty Hero HomesEp 56 - Small Business Owners can Greatly Benefit by Supporting Local Charities with Drew Walston of Mighty Hero HomesWe are excited to have Drew Walston with Mighty Hero Homes on this episode of the Big Truths of Small Business helping us unpack the benefits of entrepreneurs and small business owners supporting local charities. Drew shares his heart as to how and why housing homeless veterans in a permanent way is important to him, his team, and our nation. From corporate America to successful small business owner to building a lasting non-profit, Drew stirs up a real conversation with Joe and Travis about the good that small businesses can do, the investment and heart change that can occur in us, and the lasting impact good charities have in our communities. To learn more about Might Hero Homes and Drew Walston, click the links below.

https://mightyherohomes.org/

https://mightyherohomes.org/pages/drew-walston

https://www.bigtruthsofsmallbusiness.com/

]]>We are excited to have Drew Walston with Mighty Hero Homes on this episode of the Big Truths of Small Business helping us unpack the benefits of entrepreneurs and small business owners supporting local charities. Drew shares his heart as to how and why housing homeless veterans in a permanent way is important to him, his team, and our nation. From corporate America to successful small business owner to building a lasting non-profit, Drew stirs up a real conversation with Joe and Travis about the good that small businesses can do, the investment and heart change that can occur in us, and the lasting impact good charities have in our communities. To learn more about Might Hero Homes and Drew Walston, click the links below.

https://mightyherohomes.org/

https://mightyherohomes.org/pages/drew-walston

https://www.bigtruthsofsmallbusiness.com/

]]>7f5bff11-a3f8-4563-90f8-a81357be3a67Thu, 15 Feb 2024 07:30:00 -050059:46falsefull5656Ep 55 - How do you ACTUALLY determine who is an expert in a subject matter in a crowded social media field of experts?Ep 55 - How do you ACTUALLY determine who is an expert in a subject matter in a crowded social media field of experts?When evaluating where to get information including social media experts, consider the following factors:

Reputation and Track Record:

  • Look for individuals with a proven track record of success in social media. Check their past projects, client testimonials, or case studies.

Expertise and Niche:

  • Choose experts who specialize in your industry or niche. Their understanding of specific markets can be more valuable than general social media knowledge.

Consistency and Presence:

  • Experts who consistently produce valuable content, whether through podcasts, blogs, or social media, often have a good grasp of the subject matter.

Engagement and Community:

  • Assess the level of engagement they have with their audience. Active and responsive experts are more likely to provide valuable insights.

Credentials and Education:

  • Look for experts with relevant education or certifications in social media marketing. This can indicate a commitment to staying updated in the field.

Networking and Associations:

  • Consider experts who are associated with reputable organizations or have strong connections within the industry.

Adaptability:

  • Social media is dynamic and constantly evolving. Choose experts who demonstrate adaptability and a willingness to learn and incorporate new trends.

Transparency:

  • Experts who are transparent about their methods, successes, and even failures can be more trustworthy.

Alignment with Your Goals:

  • Ensure that the advice and strategies offered align with your business goals and values.

References and Recommendations:

  • Seek recommendations from colleagues, peers, or trusted sources who have experience working with social media experts.

During the podcast, Joe Watkins and Travis Cassell may discuss some of these factors or provide additional insights based on their own experiences and expertise. If you have access to the episode, listening to it would likely offer more specific and detailed guidance.

]]>When evaluating where to get information including social media experts, consider the following factors:

Reputation and Track Record:

  • Look for individuals with a proven track record of success in social media. Check their past projects, client testimonials, or case studies.

Expertise and Niche:

  • Choose experts who specialize in your industry or niche. Their understanding of specific markets can be more valuable than general social media knowledge.

Consistency and Presence:

  • Experts who consistently produce valuable content, whether through podcasts, blogs, or social media, often have a good grasp of the subject matter.

Engagement and Community:

  • Assess the level of engagement they have with their audience. Active and responsive experts are more likely to provide valuable insights.

Credentials and Education:

  • Look for experts with relevant education or certifications in social media marketing. This can indicate a commitment to staying updated in the field.

Networking and Associations:

  • Consider experts who are associated with reputable organizations or have strong connections within the industry.

Adaptability:

  • Social media is dynamic and constantly evolving. Choose experts who demonstrate adaptability and a willingness to learn and incorporate new trends.

Transparency:

  • Experts who are transparent about their methods, successes, and even failures can be more trustworthy.

Alignment with Your Goals:

  • Ensure that the advice and strategies offered align with your business goals and values.

References and Recommendations:

  • Seek recommendations from colleagues, peers, or trusted sources who have experience working with social media experts.

During the podcast, Joe Watkins and Travis Cassell may discuss some of these factors or provide additional insights based on their own experiences and expertise. If you have access to the episode, listening to it would likely offer more specific and detailed guidance.

]]>9e2a0b26-57c4-4600-ad30-264113805438Mon, 29 Jan 2024 07:00:00 -050059:22falsefull5555Ep 54 - How Does Your Mortality Play a Role in Your Thoughts Around Your Business with Juliet HallEp 54 - How Does Your Mortality Play a Role in Your Thoughts Around Your Business with Juliet HallIn this episode of the Big Truths of Small Business podcast, the hosts, Joe and Travis, tackle a profound and impactful topic for business owners – the contemplation of mortality. Joined by their special guest and friend, Juliet Hall, a national public speaker, business coach, and author of "Own Your Opportunities," the episode promises an insightful exploration into the influence that thoughts about mortality can have on business decisions.

The hosts and Juliet delve into the unique perspective that being middle-aged brings to the outlook on mortality. By inviting listeners into this conversation, the episode aims to share valuable insights and key takeaways. As always, Joe and Travis bring their trademark approach of connecting serious life discussions and decisions to the small business community through their podcast.

Listeners can anticipate a thought-provoking discussion that goes beyond typical business topics, emphasizing the human aspect of entrepreneurship. To learn more about Juliet Hall and her insights, the podcast directs its audience to visit her website at https://JulietHall.com.

Thanks for tuning in, and the hosts encourage their audience to engage with the episode for a meaningful exploration of a crucial aspect of life that extends its impact into the realm of small business.

]]>In this episode of the Big Truths of Small Business podcast, the hosts, Joe and Travis, tackle a profound and impactful topic for business owners – the contemplation of mortality. Joined by their special guest and friend, Juliet Hall, a national public speaker, business coach, and author of "Own Your Opportunities," the episode promises an insightful exploration into the influence that thoughts about mortality can have on business decisions.

The hosts and Juliet delve into the unique perspective that being middle-aged brings to the outlook on mortality. By inviting listeners into this conversation, the episode aims to share valuable insights and key takeaways. As always, Joe and Travis bring their trademark approach of connecting serious life discussions and decisions to the small business community through their podcast.

Listeners can anticipate a thought-provoking discussion that goes beyond typical business topics, emphasizing the human aspect of entrepreneurship. To learn more about Juliet Hall and her insights, the podcast directs its audience to visit her website at https://JulietHall.com.

Thanks for tuning in, and the hosts encourage their audience to engage with the episode for a meaningful exploration of a crucial aspect of life that extends its impact into the realm of small business.

]]>33653be5-30d6-493b-ac29-e40013a13595Fri, 29 Dec 2023 07:30:00 -050057:42falsefull5454Ep 53 - Should You Let Your Strong Opinions, Politics, and Beliefs ALL HANG OUT in Your Business?Ep 53 - Should You Let Your Strong Opinions, Politics, and Beliefs ALL HANG OUT in Your Business?In this episode of the Big Truths of Small Business podcast, hosts Joe and Travis delve deep into the intricate relationship between personal beliefs, politics, and strong opinions within the realm of business. The discussion revolves around the phenomenon of influential figures, such as athletes, CEOs, and influencers, intertwining their personal thoughts with their public personas and businesses. The hosts argue that these personal aspects inevitably become woven into a business's brand identity.

The episode likely explores the following key points:

  1. Brand Image Impact: The hosts likely discuss how personal beliefs and opinions can significantly influence the public's perception of a business. Aligning positively with the values of the target audience may enhance the brand, while misalignment could result in negative consequences.
  2. Role of Public Figures: There is likely an analysis of the role of public figures like influencers and CEOs as personalities and how their personal opinions can impact the success or failure of a business.
  3. Navigating Controversial Topics: The discussion may touch upon strategies for businesses to navigate controversial topics and whether taking a stance on certain issues is advantageous or detrimental to their brand.
  4. Emphasis on Authenticity and Transparency: The hosts may stress the importance of authenticity and transparency in today's business landscape, where consumers value genuine and openly expressed values.
  5. Balancing Personal Expression: The hosts likely explore the challenges of striking a balance between personal expression and its potential impact on the business, particularly in an era where social media amplifies personal opinions.

In essence, the episode appears to be an insightful exploration of the intricate connection between personal beliefs and the business world, shedding light on the multifaceted considerations that arise in our digitally interconnected age.

]]>In this episode of the Big Truths of Small Business podcast, hosts Joe and Travis delve deep into the intricate relationship between personal beliefs, politics, and strong opinions within the realm of business. The discussion revolves around the phenomenon of influential figures, such as athletes, CEOs, and influencers, intertwining their personal thoughts with their public personas and businesses. The hosts argue that these personal aspects inevitably become woven into a business's brand identity.

The episode likely explores the following key points:

  1. Brand Image Impact: The hosts likely discuss how personal beliefs and opinions can significantly influence the public's perception of a business. Aligning positively with the values of the target audience may enhance the brand, while misalignment could result in negative consequences.
  2. Role of Public Figures: There is likely an analysis of the role of public figures like influencers and CEOs as personalities and how their personal opinions can impact the success or failure of a business.
  3. Navigating Controversial Topics: The discussion may touch upon strategies for businesses to navigate controversial topics and whether taking a stance on certain issues is advantageous or detrimental to their brand.
  4. Emphasis on Authenticity and Transparency: The hosts may stress the importance of authenticity and transparency in today's business landscape, where consumers value genuine and openly expressed values.
  5. Balancing Personal Expression: The hosts likely explore the challenges of striking a balance between personal expression and its potential impact on the business, particularly in an era where social media amplifies personal opinions.

In essence, the episode appears to be an insightful exploration of the intricate connection between personal beliefs and the business world, shedding light on the multifaceted considerations that arise in our digitally interconnected age.

]]>fa80c3b0-56fb-4a23-8c70-e1bd54665abcTue, 02 May 2023 07:30:00 -050058:50falsefull5353Ep 52 - How to Turn your Business into your Passion (and not the other way around....)Ep 52 - How to Turn your Business into your Passion (and not the other way around....)Today's culture has told young people over and over again - "to go to work in something you are passionate about." In theory, there is nothing inherently wrong with this statement. In practice, it does consider many things necessary to be successful. Today, the Big Truths of Small Business challenges this premise by offering up the reverse as the solution: Turn your Business into your Passion. Listen to find out how.

]]>Today's culture has told young people over and over again - "to go to work in something you are passionate about." In theory, there is nothing inherently wrong with this statement. In practice, it does consider many things necessary to be successful. Today, the Big Truths of Small Business challenges this premise by offering up the reverse as the solution: Turn your Business into your Passion. Listen to find out how.

]]>2c9eb5cb-82b5-47d6-ad86-b3e8dc519dedTue, 24 Jan 2023 07:30:00 -050057:19falsefull5252Ep 51 - Are you Spilling Blood in the Streets for Your Business?Ep 51 - Are you Spilling Blood in the Streets for Your Business?The Big Truths of Small Business is back in full swing with an interesting topic. Joe and Travis make the point that business owners, entrepreneurs, and other business people trying to excel in business want to skip the blood that must be spilled to accomplish your goals and dreams. Today's culture of Amazon "2-day delivery" results is what we not only want, but possibly have been brainwashed to believe to be real in business.

]]>The Big Truths of Small Business is back in full swing with an interesting topic. Joe and Travis make the point that business owners, entrepreneurs, and other business people trying to excel in business want to skip the blood that must be spilled to accomplish your goals and dreams. Today's culture of Amazon "2-day delivery" results is what we not only want, but possibly have been brainwashed to believe to be real in business.

]]>51b346c0-c6ad-4d2d-a753-4208b1dfe832Tue, 10 Jan 2023 08:00:00 -050057:12falsefull5151Ep 50 - How the Big Truths transitioned us for a 7 Figure Sale of our Property Management BusinessEp 50 - How the Big Truths transitioned us for a 7 Figure Sale of our Property Management BusinessThis podcast has walked Travis and Joe down a journey they never new was coming. By revealing what's really important about life and how it intersects with business, The YesiRent Boys are no longer that--they sold YesiRent Property Management to a national company at the end of 2021. This sale came about because of the learnings on this show. New beginnings are coming. They will discuss how they arrived at a decision to sell, and what's next.

Visit us at BigTruthsofSmallBusiness.com

Contact us at info@bigtruthsofsmallbusiness.com

]]>This podcast has walked Travis and Joe down a journey they never new was coming. By revealing what's really important about life and how it intersects with business, The YesiRent Boys are no longer that--they sold YesiRent Property Management to a national company at the end of 2021. This sale came about because of the learnings on this show. New beginnings are coming. They will discuss how they arrived at a decision to sell, and what's next.

Visit us at BigTruthsofSmallBusiness.com

Contact us at info@bigtruthsofsmallbusiness.com

]]>ad1c3a14-a2c2-4d06-9a25-b7515f489eafMon, 28 Feb 2022 07:30:00 -050001:00:42falsefull5050Ep 49 - A Journey Back Through Some of Our Favorite Big Truths from the first 48 EpisodesEp 49 - A Journey Back Through Some of Our Favorite Big Truths from the first 48 EpisodesThe Big Truths of Small Business Podcast was born out of a couple of small business guys discussing what works in business and what doesn't work. These discussions moved into the philosophical, spiritual, environmental, behavioral, emotional, and into the financial realm. By allowing their discussions to flow, and by interviewing some great guests, Joe and Travis have learned more than could have been expected through these first 48 episodes. Listen to their discussions on their favorite topics and learnings within those topics.

Visit us at BigTruthsofSmallBusiness.com

Contact us at info@bigtruthsofsmallbusiness.com

]]>The Big Truths of Small Business Podcast was born out of a couple of small business guys discussing what works in business and what doesn't work. These discussions moved into the philosophical, spiritual, environmental, behavioral, emotional, and into the financial realm. By allowing their discussions to flow, and by interviewing some great guests, Joe and Travis have learned more than could have been expected through these first 48 episodes. Listen to their discussions on their favorite topics and learnings within those topics.

Visit us at BigTruthsofSmallBusiness.com

Contact us at info@bigtruthsofsmallbusiness.com

]]>d2be16ab-0447-42fb-bd96-d1e105167577Mon, 21 Feb 2022 07:30:00 -050001:20:17falsefull4949Ep 48 – The Power of MEDIOCRITY as a Strategy in Your Small Business…What?Ep 48 - The Power of MEDIOCRITY as a Strategy in Your Small Business...What?Why in the world would a business podcast show discuss how "mediocrity" could be a strategy in your business? This is the type of subject matter your hosts, Joe Watkins and Travis Cassell, love to discuss. It's the unsung hero ideas that often times keep you in business, or even thrust your business to the next level. Tune in for another fantastic discussion on Big Truths of Small Business Podcast show.

Visit us at BigTruthsofSmallBusiness.com

Contact us at info@bigtruthsofsmallbusiness.com

]]>Why in the world would a business podcast show discuss how "mediocrity" could be a strategy in your business? This is the type of subject matter your hosts, Joe Watkins and Travis Cassell, love to discuss. It's the unsung hero ideas that often times keep you in business, or even thrust your business to the next level. Tune in for another fantastic discussion on Big Truths of Small Business Podcast show.

Visit us at BigTruthsofSmallBusiness.com

Contact us at info@bigtruthsofsmallbusiness.com

]]>ddd229bd-ffa1-4879-a249-624c80be8f76Fri, 12 Nov 2021 07:30:00 -050001:01:16falsefull4848Ep 47 – When You Feel Like It’s Never Enough, You Might Be Chasing Discontentment with David ForgostonEp 47 - When You Feel Like It's Never Enough, You Might Be Chasing Discontentment with David ForgostonDavid Forgoston has experienced a lot for a young business owner. After getting his life turned around after some early poor decisions, he went on to plant two Bible Colleges in India and in Switzerland. He now owns Bo Grow Insurance Group, which specializes in Medicare supplements and Advantage plans. David shares his heart around discontentment with the Big Truths. He reveals some truths and some of the causes of discontentment.

]]>David Forgoston has experienced a lot for a young business owner. After getting his life turned around after some early poor decisions, he went on to plant two Bible Colleges in India and in Switzerland. He now owns Bo Grow Insurance Group, which specializes in Medicare supplements and Advantage plans. David shares his heart around discontentment with the Big Truths. He reveals some truths and some of the causes of discontentment.

]]>88519b91-bd28-45bd-9411-0702e19c5e6cSun, 31 Oct 2021 07:30:00 -050001:14:13falsefull4747Ep 46 – This Post Truth World? Are You an Apologist for Your Business? with Dan ArsenaultEp 46 - This Post Truth World? Are You an Apologist for Your Business? with Dan ArsenaultBig Truths of Small Business welcomes Dan Arsenault, an apologist and founder of Church for the Skeptics. Dan discusses the process by which he became a Christian Apologist so we can learn how to apply those principles in our business and life. The Big Truths is about complete mind, body, and spirit health in order to achieve balanced business success. Open your mind to some Truths in this Post Truth World we are living in.

]]>Big Truths of Small Business welcomes Dan Arsenault, an apologist and founder of Church for the Skeptics. Dan discusses the process by which he became a Christian Apologist so we can learn how to apply those principles in our business and life. The Big Truths is about complete mind, body, and spirit health in order to achieve balanced business success. Open your mind to some Truths in this Post Truth World we are living in.

]]>f6c77e7c-3d3f-48ae-8d0f-651fc29efa5bFri, 15 Oct 2021 07:30:00 -050001:06:32falsefull4646Ep 45 – The Ramifications of a Maniacal Bully Toxic Client in Your Small BusinessEp 45 - The Ramifications of a Maniacal Bully Toxic Client in Your Small BusinessWe all have experienced customers or clients that consume time, give us a bad spirit or attitude, make us wish we were not in business. This episode of the Big Truths of Small Business digs deeper into the full effects that a maniacal bully toxic client can have on your business. Learn how to identify, manage, and weed out those customers.

]]>We all have experienced customers or clients that consume time, give us a bad spirit or attitude, make us wish we were not in business. This episode of the Big Truths of Small Business digs deeper into the full effects that a maniacal bully toxic client can have on your business. Learn how to identify, manage, and weed out those customers.

]]>286b69d0-e645-4279-bbc9-6c5d036b27b0Wed, 06 Oct 2021 10:00:00 -050057:14falsefull4545Ep 44 – How to Reprogram the UnWanted Familiar Past – REPROGRAM – Part 2Ep 44 - How to Reprogram the UnWanted Familiar Past - REPROGRAM - Part 2The Big Truths of Small Business continues on its journey to figure out how to become as focused to make change in your business and yourself as if your are in the middle of a crisis, but you are not. We are seeking how the mind can be reprogrammed to excel to higher levels. Tune in here on how to kick-start that process of reprogramming your unwanted familiar past.

]]>The Big Truths of Small Business continues on its journey to figure out how to become as focused to make change in your business and yourself as if your are in the middle of a crisis, but you are not. We are seeking how the mind can be reprogrammed to excel to higher levels. Tune in here on how to kick-start that process of reprogramming your unwanted familiar past.

]]>4033c1f6-f318-46bf-bfd2-5d0602d4b2abFri, 04 Jun 2021 10:00:00 -050043:27falsefull4444Ep 43 – In Order to Change Your Business Trajectory, You Must 1st INTERRUPT! – REPROGRAM – Part 1Ep 43 - In Order to Change Your Business Trajectory, You Must 1st INTERRUPT! - REPROGRAM - Part 1The Big Truths of Small Business loves to learn how your mind and body contribute to your overall business health. We are going deep here as we start this several part series on how to interrupt your way of thinking without needing a crisis to do so. Joe and Travis are bringing you the phycological gold in this series around how the mind is the most powerful thing we have. Learn how to be the Master of your Mind.

]]>The Big Truths of Small Business loves to learn how your mind and body contribute to your overall business health. We are going deep here as we start this several part series on how to interrupt your way of thinking without needing a crisis to do so. Joe and Travis are bringing you the phycological gold in this series around how the mind is the most powerful thing we have. Learn how to be the Master of your Mind.

]]>ac21bcd1-9b62-4cd3-a153-61c2b1a42cc3Thu, 06 May 2021 11:00:00 -050001:05:55falsefull4343Ep 42 – On a War Footing in Your Business?Ep 42 - On a War Footing in Your Business?Joe Watkins and Travis Cassell boldly compare some of the attitudes and thinkings business owners may have that are shared by warriors in war. On Big Truths of Small Business, we often look outside of our daily battles and paradigms to see how battles are being fought elsewhere. Come take this journey with us.

]]>Joe Watkins and Travis Cassell boldly compare some of the attitudes and thinkings business owners may have that are shared by warriors in war. On Big Truths of Small Business, we often look outside of our daily battles and paradigms to see how battles are being fought elsewhere. Come take this journey with us.

]]>772250a2-957a-4c83-b29b-e6380c4c975fThu, 22 Apr 2021 10:00:00 -050039:43falsefull4242Ep 41 – Failing Forward in Building a Small Business with Brian CunninghamEp 41 - Failing Forward in Building a Small Business with Brian CunninghamBrian Cunningham, the owner of Restoration Concrete in Atlanta and a worship pastor, shares loads of excellent learnings in his journey to build his small business from scratch in his 50s. He shares his many failures and success on his way to "Failing Forward."

]]>Brian Cunningham, the owner of Restoration Concrete in Atlanta and a worship pastor, shares loads of excellent learnings in his journey to build his small business from scratch in his 50s. He shares his many failures and success on his way to "Failing Forward."

]]>2d6c5145-cde4-45ad-b341-dbbc122928abThu, 15 Apr 2021 10:00:00 -050001:06:49falsefull4141Ep 40 – Demographics vs. Psychographics in Your MarketingEp 40 - Demographics vs. Psychographics in Your MarketingDemographics vs. Psychographics in Your Marketing Plan has been a fascinating topic for Joe and Travis over the last several months. Until then, they didn't realize the power that Psychographics played in today's marketing strategies. In this episode, they discuss the difference between the two, how and why they are important, and how to get started tracking this data to better target and more narrow your customer.

]]>Demographics vs. Psychographics in Your Marketing Plan has been a fascinating topic for Joe and Travis over the last several months. Until then, they didn't realize the power that Psychographics played in today's marketing strategies. In this episode, they discuss the difference between the two, how and why they are important, and how to get started tracking this data to better target and more narrow your customer.

]]>1a07046e-7720-445f-8c9f-e6073424a0f1Thu, 08 Apr 2021 10:00:00 -050001:03:13falsefull4040Ep 39 – Breaking into the Music Industry & Writing Songs with Barry MichaelEp 39 - Breaking into the Music Industry & Writing Songs with Barry MichaelBig Truths loves when we do interviews, and the music industry is one of our favorite topics. Country music singer, Barry Michael, out of McDonough, GA at http://barrymichaelmusic.com joins the show to give us the inside scoop on his journey to break into the country music scene. Then he gives us some real juice on how he writes songs, which he has so many good ones. If you love music, you will enjoy this episode on the Big Truths of Small Business sponsored by https://yesirent.com.

]]>Big Truths loves when we do interviews, and the music industry is one of our favorite topics. Country music singer, Barry Michael, out of McDonough, GA at http://barrymichaelmusic.com joins the show to give us the inside scoop on his journey to break into the country music scene. Then he gives us some real juice on how he writes songs, which he has so many good ones. If you love music, you will enjoy this episode on the Big Truths of Small Business sponsored by https://yesirent.com.

]]>78a25cf9-3643-49dc-a3ea-254753120451Thu, 01 Apr 2021 13:00:00 -050057:39falsefull3939Ep 38 – You vs. Your Business Plan – Time to Get RealEp 38 - You vs. Your Business Plan - Time to Get RealOften times when we talk about business plans, we really don't qualify what the purpose of the plan is. For example, getting a loan from a bank may require a financially heavy business plan to make sure you get the loan. As always on the Big Truths, we will discuss the real important aspects of a "Real" business plan that incorporates You and your team in that plan. Join Travis and Joe for another exciting episode, and as always, we are sponsored by YesiRent Property Management in Metro Atlanta.

]]>Often times when we talk about business plans, we really don't qualify what the purpose of the plan is. For example, getting a loan from a bank may require a financially heavy business plan to make sure you get the loan. As always on the Big Truths, we will discuss the real important aspects of a "Real" business plan that incorporates You and your team in that plan. Join Travis and Joe for another exciting episode, and as always, we are sponsored by YesiRent Property Management in Metro Atlanta.

]]>d298aa78-620c-43b1-92e9-602d914bfd9cSun, 14 Mar 2021 10:00:00 -050057:35falsefull3838Ep 37 – Slammed and Unplanned – Handling the UnexpectedEp 37 - Slammed and Unplanned - Handling the UnexpectedThe Big Truths of Small Business focuses on day-to-day issues and learnings that we all face as entrepreneurs. Have you and your team every been caught with your pants down? You own a restaurant and got slammed on a short staff or weird time of the day? A large customer called you with an order you cannot handle? We talk about how to plan and prepare in these moments.

]]>The Big Truths of Small Business focuses on day-to-day issues and learnings that we all face as entrepreneurs. Have you and your team every been caught with your pants down? You own a restaurant and got slammed on a short staff or weird time of the day? A large customer called you with an order you cannot handle? We talk about how to plan and prepare in these moments.

]]>f09f44cd-2e94-4aa8-964a-f3ef4322ddfcThu, 11 Feb 2021 09:00:00 -050039:55falsefull3737Ep 36 – The Whiskey Barrel Side Hustle with Scott HuxleyEp 36 - The Whiskey Barrel Side Hustle with Scott HuxleyAs lovers of a good whiskey, Travis discovered Scott Huxley, owner of Whiskey Barrel Wholesalers based in Ontario, Canada. He was fascinated by the side business he had created. So the Big Truths of Small Business got him on the show.

]]>As lovers of a good whiskey, Travis discovered Scott Huxley, owner of Whiskey Barrel Wholesalers based in Ontario, Canada. He was fascinated by the side business he had created. So the Big Truths of Small Business got him on the show.

]]>d08c56ac-fc42-4b01-98e7-5ccebcb07a5cTue, 26 Jan 2021 09:00:00 -050042:36falsefull3636Ep 35 – The Psychology of Business Relationships with Terry DayEp 35 - The Psychology of Business Relationships with Terry DayIn our quest for how people think, and how we can use this in our business, we extend how psychology is used in relationships from the previous show. Terry Day, a retired licensed therapist, spent decades honing his discernment and skill in the public and private sector including churches and prisons. He helps Joe and Travis dive deep on the The Big Truths of Small Business Show.

]]>In our quest for how people think, and how we can use this in our business, we extend how psychology is used in relationships from the previous show. Terry Day, a retired licensed therapist, spent decades honing his discernment and skill in the public and private sector including churches and prisons. He helps Joe and Travis dive deep on the The Big Truths of Small Business Show.

]]>84a5ec06-93a7-4622-bd75-e3fbc43c6da6Thu, 21 Jan 2021 08:00:00 -050001:00:22falsefull3535Ep 34 – The Art of Influence and Persuasion with Clay CuttsEp 34 - The Art of Influence and Persuasion with Clay CuttsWe are back with Clay Cutts with Square Peg Counseling and Coaching to discuss the tactical methods behind influencing others to do what you need them to do in your small business. When dealing with our customers in sales, our vendors and our employees, your ability to influence and persuade them will have a large affect on your success in business.

]]>We are back with Clay Cutts with Square Peg Counseling and Coaching to discuss the tactical methods behind influencing others to do what you need them to do in your small business. When dealing with our customers in sales, our vendors and our employees, your ability to influence and persuade them will have a large affect on your success in business.

]]>0b2a04cd-3bd6-4d6e-932f-ebe06a69c675Tue, 12 Jan 2021 14:10:00 -050059:56falsefull3434Ep 33 – Reflection 2020 – Big Truths of Small Business PodcastEp 33 - Reflection 2020 - Big Truths of Small Business PodcastOn this last day of the year in 2020, we reflect on what this year has meant for us in business, the things we learned through starting this Podcast in early 2020, our favorite shows and moments, and what we are pointing towards in 2021 for the show. There are some exciting new things happening on the Big Truths of Small Business!

]]>On this last day of the year in 2020, we reflect on what this year has meant for us in business, the things we learned through starting this Podcast in early 2020, our favorite shows and moments, and what we are pointing towards in 2021 for the show. There are some exciting new things happening on the Big Truths of Small Business!

]]>226589e4-9f9a-443b-8111-cb9b358cebf3Fri, 01 Jan 2021 10:00:00 -050001:02:04falsefull3333Ep 32 – I See YOUEp 32 - I SEE YOUThe Big Truths of Small Business continues to deliver on our promise to bring you deeply thought out philosophies and tactics to improve the way you think, react, spend, grow, and nurture your business. This "I See You" episode discusses how to your customers, vendors, and employees feel valued and significant.

]]>The Big Truths of Small Business continues to deliver on our promise to bring you deeply thought out philosophies and tactics to improve the way you think, react, spend, grow, and nurture your business. This "I See You" episode discusses how to your customers, vendors, and employees feel valued and significant.

]]>dd074dd6-671f-4ccc-a9c4-aca09cfc979aThu, 17 Dec 2020 10:00:00 -050001:02:44falsefull3232Ep 31 – Beauty or a Beast?Ep 31 - Beauty or a Beast?Travis and Joe bring an enlightening subject matter to the table that we haven't thought about in this way. How do you view your business? Do you focus on the negatives or the positives? Is your business a Beauty? or a Beast?

]]>Travis and Joe bring an enlightening subject matter to the table that we haven't thought about in this way. How do you view your business? Do you focus on the negatives or the positives? Is your business a Beauty? or a Beast?

]]>10ce3eed-0dd9-4504-adb0-e3734639c9eaThu, 10 Dec 2020 10:00:00 -050058:45falsefull3131Ep 30 - What to do When Uncertainty Strikes In Your BusinessWhat to do When Uncertainty Strikes In Your BusinessUncertainty-- it can wreak havoc in your life and business if not put into perspective. Co-hosts Travis Cassell and Joe Watkins share their research and experience on how to turn uncertainty into opportunities and put into perspective.

]]>Uncertainty-- it can wreak havoc in your life and business if not put into perspective. Co-hosts Travis Cassell and Joe Watkins share their research and experience on how to turn uncertainty into opportunities and put into perspective.

]]>aa05c829-af4b-4712-9c5c-87499312b365Thu, 19 Nov 2020 10:00:00 -050001:02:16falsefull3030Ep 29 - What are the Blind Spots in Your Small Business?What are the Blind Spots in Your Small Business?Often times as small business owners we assume we have all of the answers, which contributes to managing our business in tunnel vision. Founders of YesiRent Property Management out of Atlanta, Georgia, Joe Watkins and Travis Cassell share their thoughts on the dangers of Blind Spots and what to do about them.

]]>Often times as small business owners we assume we have all of the answers, which contributes to managing our business in tunnel vision. Founders of YesiRent Property Management out of Atlanta, Georgia, Joe Watkins and Travis Cassell share their thoughts on the dangers of Blind Spots and what to do about them.

]]>9a7f03f3-3498-4cd8-b9f8-c1d0590cf080Thu, 12 Nov 2020 17:00:00 -050001:01:11falsefull2929Ep 28 - Targeting Your Customer – More Critical to Success than We RealizeTargeting Your Customer - More Critical to Success than We RealizeThe YesiRent Boys keep delivering the goods! Week after week, Joe and Travis spend hours breaking down the problems, ideas, and solutions in their business, YesiRent Property Management, and they give you all that experience in an hour show. Targeting your customer is the topic this week, and they have delivered once again. Please rate our show on your podcast platform. Share and like our show. We appreciate our audience each week. Also, send us feedback directly at info@bigtruthsofsmallbusiness.com.

]]>The YesiRent Boys keep delivering the goods! Week after week, Joe and Travis spend hours breaking down the problems, ideas, and solutions in their business, YesiRent Property Management, and they give you all that experience in an hour show. Targeting your customer is the topic this week, and they have delivered once again. Please rate our show on your podcast platform. Share and like our show. We appreciate our audience each week. Also, send us feedback directly at info@bigtruthsofsmallbusiness.com.

]]>3dc8888e-3925-4b82-97df-bf4124f11cffThu, 29 Oct 2020 07:00:00 -050001:07:38falsefull2828Ep 27 - The Basics of the House Flipping Business – by Joe WatkinsThe Basics of the House Flipping Business - by Joe WatkinsJoe Watkins, co-host of Big Truths of Small Business, has personally flipped over 400 properties in his real estate career. In this episode, he outlines the basics, the opportunities, the pitfalls, and much more for the new real estate investor looking to flip a house for profit. Check out our other shows and episodes at https://yesirent.com/podcast.

]]>Joe Watkins, co-host of Big Truths of Small Business, has personally flipped over 400 properties in his real estate career. In this episode, he outlines the basics, the opportunities, the pitfalls, and much more for the new real estate investor looking to flip a house for profit. Check out our other shows and episodes at https://yesirent.com/podcast.

]]>ed09b0ea-ddcb-4469-b1e1-68daf670caecThu, 22 Oct 2020 10:00:00 -050057:30falsefull2727Ep 26 - The Art of Reconciliation in Your RelationshipsThe Art of Reconciliation in Your RelationshipsTravis and Joe talk philosophy quite a bit on the Big Truths of Small Business. We think it's important to always be self aware, seek wisdom and knowledge, learn from others, and build relationships. In this episode we discuss the importance of reconciling relationships in your life that are broken, severed, mildly needing repair or anything in between. When your funeral is the one people are coming to, all that matters is your relationships.

]]>Travis and Joe talk philosophy quite a bit on the Big Truths of Small Business. We think it's important to always be self aware, seek wisdom and knowledge, learn from others, and build relationships. In this episode we discuss the importance of reconciling relationships in your life that are broken, severed, mildly needing repair or anything in between. When your funeral is the one people are coming to, all that matters is your relationships.

]]>6adb3f71-3f4b-4f0e-8379-8cf01f5e0dd1Fri, 16 Oct 2020 10:00:00 -050001:00:54falsefull2626Ep 25 - Self-imposed Stress by the Business Owner – Why and How to Identify & ResolveSelf-imposed Stress by the Business Owner - Why and How to Identify & ResolveIt has been proven by many doctors and scientists that stress is a leading cause of all of kinds of health problems and risks. But how does stress impact you in business; and moreover, who is creating the most stress in your business? The Big Truths of Small Business podcast, hosted by Joe Watkins and Travis Cassell and sponsored by YesiRent Property Management, explores how the business owner's self-imposed stress may be the biggest issue and can be resolved if identified, and strategies are used to manage it.

]]>It has been proven by many doctors and scientists that stress is a leading cause of all of kinds of health problems and risks. But how does stress impact you in business; and moreover, who is creating the most stress in your business? The Big Truths of Small Business podcast, hosted by Joe Watkins and Travis Cassell and sponsored by YesiRent Property Management, explores how the business owner's self-imposed stress may be the biggest issue and can be resolved if identified, and strategies are used to manage it.

]]>5c51b3d1-b640-4f01-a351-9e01820d1dc5Sat, 10 Oct 2020 10:00:00 -050001:01:31falsefull2525Ep 24 - Motorcycle Racer Runs a Passion Play Business – Interview with Tim Morris of ValuCycleMotorcycle Racer Runs a Passion Play Business - Interview with Tim Morris of ValuCycleTim Morris, owner of ValuCycle in Conyers, GA, unveils his story from Emory University, to Physician's Assistant (P.A.) to Motorcycle Racer to Motorcycle Shop Ownership. Learn how one man positioned himself and his business for lifestyle as Joe and Travis uncover the strategies we all need to strive for in our small business. Check out all of our podcasts at https://yesirent.com/podcast.

]]>Tim Morris, owner of ValuCycle in Conyers, GA, unveils his story from Emory University, to Physician's Assistant (P.A.) to Motorcycle Racer to Motorcycle Shop Ownership. Learn how one man positioned himself and his business for lifestyle as Joe and Travis uncover the strategies we all need to strive for in our small business. Check out all of our podcasts at https://yesirent.com/podcast.

]]>9ac163ef-a0c9-4b20-85c8-9b35799b44abFri, 02 Oct 2020 10:00:00 -050001:15:11falsefull2424Ep 23 - Learn How NAYSAYERS can be Identified in Your Business and Life – and a Live Performance of “The Naysayers” SongLearn How NAYSAYERS can be Identified in Your Business and Life - and a Live Performance of "The Naysayers" SongThe Big Truths goes deep on this episode as we dive into understanding how the Naysayers in your life and business affect you. What are the different types of Naysayers? How do you identify Naysayers? Could there be good Naysayers in your ear? We are also thrilled to unveil a live performance of "Naysayers" written and performed by Joe Watkins, the co-host of the show. It's just Joe and Travis today giving you some real nuggets. Stay tuned till the end.

]]>The Big Truths goes deep on this episode as we dive into understanding how the Naysayers in your life and business affect you. What are the different types of Naysayers? How do you identify Naysayers? Could there be good Naysayers in your ear? We are also thrilled to unveil a live performance of "Naysayers" written and performed by Joe Watkins, the co-host of the show. It's just Joe and Travis today giving you some real nuggets. Stay tuned till the end.

]]>da72d5c9-3dbe-4804-a19a-259ca7bac6e3Thu, 24 Sep 2020 09:00:00 -050001:04:58falsefull2323Ep 22 - Super Fan Crashes the Show – A Young Entrepreneur Asks QuestionsSuper Fan Crashes the Show - A Young Entrepreneur Asks QuestionsWe are mixing it up today when one of our super fans, Alex Jenkins, 21 years old, crashes our podcast studio, and we decided to bring him in on the show for a questions and answer session. Joe and Travis pour wisdom back at the next generation.

]]>We are mixing it up today when one of our super fans, Alex Jenkins, 21 years old, crashes our podcast studio, and we decided to bring him in on the show for a questions and answer session. Joe and Travis pour wisdom back at the next generation.

]]>0569280d-c4ae-491c-9932-d9ff95abb0d6Fri, 18 Sep 2020 11:30:00 -050001:09:40falsefull2222Ep 21 - UnSelling – How to Really Serve and Sell Your Clients – Back with Clay Cutts, Square Peg Counseling & CoachingUnSelling - How to Really Serve and Sell Your Clients - Back with Clay Cutts, Square Peg Counseling & CoachingBack with Clay Cutts with Square Peg Consulting & Coaching, Joe Watkins and Travis Cassell of YesiRent Property Management take a deep dive into a mystery that all businesses can identify with--how do we sell to more clients and raise our conversion ratios. We unpack the idea of UNSELLING in this episode of BIG Truths of Small Business where building trust and serving the real needs of your customers is the magic.

]]>Back with Clay Cutts with Square Peg Consulting & Coaching, Joe Watkins and Travis Cassell of YesiRent Property Management take a deep dive into a mystery that all businesses can identify with--how do we sell to more clients and raise our conversion ratios. We unpack the idea of UNSELLING in this episode of BIG Truths of Small Business where building trust and serving the real needs of your customers is the magic.

]]>9c1ab6c8-18c9-4b87-b94c-59a02d0399c1Fri, 11 Sep 2020 10:00:00 -050056:06falsefull2121Ep 20 - How Does Your Company Culture Affect Business? – Interview with Bret Eldridge, Director of National Accounts for Hoshizaki AmericaHow Does Your Company Culture Affect Business? - Interview with Bret Eldridge, Director of National Accounts for Hoshizaki AmericaAt the Big Truths, we are always trying to dig deep to discover the hidden gems of what makes good business good, and bad business bad. We have brought you a diamond today. Bret Eldridge, Director of National Accounts for Hoshizaki America, a leading commercial ice machine manufacturer, shares his thoughts with Joe and Travis about how his 25+ years at Chick-fil-A shaped him, his philosophies, and more. Joe having spent 15 years with Chick-fil-A teams up with Bret on their deep infusion of Chick-fil-A culture as they unpack the significance of those learnings on small business.

]]>At the Big Truths, we are always trying to dig deep to discover the hidden gems of what makes good business good, and bad business bad. We have brought you a diamond today. Bret Eldridge, Director of National Accounts for Hoshizaki America, a leading commercial ice machine manufacturer, shares his thoughts with Joe and Travis about how his 25+ years at Chick-fil-A shaped him, his philosophies, and more. Joe having spent 15 years with Chick-fil-A teams up with Bret on their deep infusion of Chick-fil-A culture as they unpack the significance of those learnings on small business.

]]>a0a2a4f6-d6d0-4f3a-a96a-09a13affc842Fri, 04 Sep 2020 10:00:00 -050001:00:40falsefull2020Ep 19 - Fake News – How Does it Affect Your Small Business? with Guest Dan the ManFake News - How Does it Affect Your Small Business? with Guest Dan the ManWe are in a time when our President throws around the term "Fake News" often. At the Big Truths, we are always trying to discover thoughts, angles, truths, and disruptors in our small business. So what fake news is in your organization and how does it affect you? And as a bonus this week, we get the "Dan Angle" from a regular contributor, Dan the Man.

]]>We are in a time when our President throws around the term "Fake News" often. At the Big Truths, we are always trying to discover thoughts, angles, truths, and disruptors in our small business. So what fake news is in your organization and how does it affect you? And as a bonus this week, we get the "Dan Angle" from a regular contributor, Dan the Man.

]]>f9bcbf0f-4b22-4305-a608-49c1c655eceeFri, 28 Aug 2020 10:00:00 -050001:05:03falsefull1919Ep 18 - Mindset – the Importance it Plays in every aspect of your Business – an Interview with Clay Cutts, Business Coach & TherapistMindset - the Importance it Plays in every aspect of your Business - an Interview with Clay Cutts, Business Coach & TherapistWe have a fantastic interview with Clay Cutts, owner of Square Peg Counseling & Coaching, LLC in Peachtree City, GA, who specializes in business coaching. We take and in-depth look at MINDSET and the role it plays throughout our business, our life, and our people as small business owners. Prepare to be challenged in your way of thinking.

]]>We have a fantastic interview with Clay Cutts, owner of Square Peg Counseling & Coaching, LLC in Peachtree City, GA, who specializes in business coaching. We take and in-depth look at MINDSET and the role it plays throughout our business, our life, and our people as small business owners. Prepare to be challenged in your way of thinking.

]]>2461f73f-af87-44a3-9df0-7aebb2844c96Fri, 21 Aug 2020 11:20:00 -050001:01:26falsefull1818Ep 17 - Becoming a Small Business Owner by Buying the Business You Work For – Interview with Jef Bass, an Emmy Winning Audio Video ProducerBecoming a Small Business Owner by Buying the Business You Work For - Interview with Jef Bass, an Emmy Winning Audio Video ProducerThe YesiRent Boys, Joe Watkins and Travis Cassell, have an exclusive interview with Emmy winning and Grammy nominated owner of Sound Around Audio Video, Jef Bass. We discuss his story of working hard, which led to the opportunity to purchase his boss's business; how life's circumstances can change your outlook on business; and the importance of quality audio and video in your small business productions.

]]>The YesiRent Boys, Joe Watkins and Travis Cassell, have an exclusive interview with Emmy winning and Grammy nominated owner of Sound Around Audio Video, Jef Bass. We discuss his story of working hard, which led to the opportunity to purchase his boss's business; how life's circumstances can change your outlook on business; and the importance of quality audio and video in your small business productions.

]]>88c3315e-8244-43de-95c5-bf1586b2291bMon, 17 Aug 2020 12:40:00 -050053:30falsefull1717Ep 16 - The Impact of a Coach, Counselor, or Board of Directors in your BIZ – Interview with Sherri Dodd, Founder of Advance Global CoachingThe Impact of a Coach, Counselor, or Board of Directors in your BIZ - Interview with Sherri Dodd, Founder of Advance Global CoachingThis is a must-listen show about the power of having a coach or board of directors or outside council in your small business. Sherri Dodd, Founder of Advance Global Coaching (https://advanceglobalcoaching.com), shares fantastic specifics of the true purpose of a coach, the difference between coaches and counselors, and what to think about when forming a board of directors. She also shares how her Christian faith plays a roll in her business and profession as a licensed coach. With over 20 years in Europe as a young missionary, she discusses how this has influenced her coaching career.

]]>This is a must-listen show about the power of having a coach or board of directors or outside council in your small business. Sherri Dodd, Founder of Advance Global Coaching (https://advanceglobalcoaching.com), shares fantastic specifics of the true purpose of a coach, the difference between coaches and counselors, and what to think about when forming a board of directors. She also shares how her Christian faith plays a roll in her business and profession as a licensed coach. With over 20 years in Europe as a young missionary, she discusses how this has influenced her coaching career.

]]>86ea4da7-eb14-46db-a295-e5460cf836bcThu, 06 Aug 2020 16:50:00 -050001:01:55falsefull1616Ep 15 - The Effects of COVID-19 on your Business – Clearing your Headspace in ChaosThe Effects of COVID-19 on your Business - Clearing your Headspace in ChaosThe YesiRent Boys dive into how Covid-19 has affected small business owners and their staff and discuss techniques to clear your head space to get focused on what's important in the midst of chaos.

]]>The YesiRent Boys dive into how Covid-19 has affected small business owners and their staff and discuss techniques to clear your head space to get focused on what's important in the midst of chaos.

]]>82710c83-91ff-455f-89c4-8db879b3c1eaFri, 31 Jul 2020 08:40:00 -050057:28falsefull1515Ep 14 - The Power of Empathy in the Art of NegotiationsThe Power of Empathy in the Art of NegotiationsWe often reveal that the soft skills are the most powerful skills needed to help other skills. This show discusses how empathy and compassion are critical in winning negotiations and making all sides feel like they got a win as well. The show hosts, Joe Watkins and Travis Cassell, also the the owners of YesiRent Property Management, navigate their way through leanings in negotiations.

]]>We often reveal that the soft skills are the most powerful skills needed to help other skills. This show discusses how empathy and compassion are critical in winning negotiations and making all sides feel like they got a win as well. The show hosts, Joe Watkins and Travis Cassell, also the the owners of YesiRent Property Management, navigate their way through leanings in negotiations.

]]>0977bd61-e241-49b6-badd-18ffc244ec80Fri, 24 Jul 2020 10:58:00 -050001:04:26falsefull1414Ep 13 - The Rebound – How to get Excited about Your Business Again!The Rebound - How to get Excited about Your Business Again!As small business owners, we recognize that it is very important to be excited about your business in order to keep pressing on and building that lasting business that meets our goals. But, often times we find ourselves in a trench or dull spot of our business lacking the excitement to keep building it. Travis and Joe discuss some techniques and perspectives that may help you Rebound.

]]>As small business owners, we recognize that it is very important to be excited about your business in order to keep pressing on and building that lasting business that meets our goals. But, often times we find ourselves in a trench or dull spot of our business lacking the excitement to keep building it. Travis and Joe discuss some techniques and perspectives that may help you Rebound.

]]>876173ed-5241-4c84-836f-c04eb0ad9adbThu, 16 Jul 2020 09:30:00 -050057:40falsefull1313Ep 12 - What does it take to Get in the “ZONE” while working?What does it take to Get in the "ZONE" while working?Joe Watkins and Travis Cassell, with YesiRent Property Management, explore how small business owners can get into the "ZONE" to accomplish things at an incredibly high level. They compare athletes to business people and give you a step-by-step analysis as to how to get yourself in the Zone more often in your small business.

]]>Joe Watkins and Travis Cassell, with YesiRent Property Management, explore how small business owners can get into the "ZONE" to accomplish things at an incredibly high level. They compare athletes to business people and give you a step-by-step analysis as to how to get yourself in the Zone more often in your small business.

]]>524f962b-a987-453f-b294-b0e18287c36bThu, 02 Jul 2020 12:08:00 -050001:03:19falsefull1212Ep 11 - Act 2, Part 2 – Where we discuss the “Journey” in a Conversation with Randy Dodd, a Missionary, and Best-selling Author.Act 2, Part 2 - Where we discuss the "Journey" in a Conversation with Randy Dodd, a Missionary, and Best-selling Author.The YesiRent Boys are back to further their discussion on Act 2 in our business and lives. They believe the "Journey" in Act 2 represents some of the most important learnings you will ever learn. People and relationships continue to be more important as you move through the ACTS of life and business. Journey with them as they include a special guest, Randy Dodd, AKA Randall Arthur, a lifelong Missionary and Best-selling Author of Christian novels, in on the conversation. Find his books at https://www.randallarthur.com

]]>The YesiRent Boys are back to further their discussion on Act 2 in our business and lives. They believe the "Journey" in Act 2 represents some of the most important learnings you will ever learn. People and relationships continue to be more important as you move through the ACTS of life and business. Journey with them as they include a special guest, Randy Dodd, AKA Randall Arthur, a lifelong Missionary and Best-selling Author of Christian novels, in on the conversation. Find his books at https://www.randallarthur.com

]]>2bca4097-8963-49d6-808e-4dd0d606c58cThu, 25 Jun 2020 13:12:00 -050001:11:34falsefull1111Ep 10 - Part 1 – Reflecting on “Act 2” in your Professional Life. What Does it Mean?Part 1 - Reflecting on "Act 2" in your Professional Life. What Does it Mean?Travis and Joe introduce a new way to look at your Business Career. Think of it as a play with Act 1, 2, and 3. We will open up discussion on what we think Act 2 means, what are the learnings thus far, what influences do we have on others in business, and how do we take most advantage of the Act 2 season of our business and life.

]]>Travis and Joe introduce a new way to look at your Business Career. Think of it as a play with Act 1, 2, and 3. We will open up discussion on what we think Act 2 means, what are the learnings thus far, what influences do we have on others in business, and how do we take most advantage of the Act 2 season of our business and life.

]]>28b28123-4dfc-460e-a30e-db3c1edade36Thu, 18 Jun 2020 12:05:00 -050030:43falsefull1010Ep 9 - The 1st Aftershow – It Ain’t Easy, But It’s Worth ItThe 1st Aftershow - It Ain't Easy, But It's Worth ItSuper Excited to share our VERY 1st AFTERSHOW! Often times, Big Truths are revealed after we hit the stop button on the recording. Some of our best thoughts are shared when the camera isn't rolling. Now hear these thoughts--unfiltered, unplanned, disorganized, but often fruitful nugget revealing.

ALSO, listen to the just released new SONG by the YesiRent Boys called "It Ain't Easy, But It's Worth It!"

]]>Super Excited to share our VERY 1st AFTERSHOW! Often times, Big Truths are revealed after we hit the stop button on the recording. Some of our best thoughts are shared when the camera isn't rolling. Now hear these thoughts--unfiltered, unplanned, disorganized, but often fruitful nugget revealing.

ALSO, listen to the just released new SONG by the YesiRent Boys called "It Ain't Easy, But It's Worth It!"

]]>0a1659bb-e71b-4101-9359-76c2738826caFri, 12 Jun 2020 10:45:00 -050024:09falsefull99Ep 8 - Why the Tape Measure is VERY important in Your BusinessWhy the Tape Measure is VERY important in Your BusinessWhat does the tape measure have to do with your business if you are not a contractor? A lot! The tape measure represents everything you are measuring in your small business. Learn Joe and Travis's spin on how data is vital to reposition, double-down, or abandon things you are doing, as well as many other uses of the tape measure.

]]>What does the tape measure have to do with your business if you are not a contractor? A lot! The tape measure represents everything you are measuring in your small business. Learn Joe and Travis's spin on how data is vital to reposition, double-down, or abandon things you are doing, as well as many other uses of the tape measure.

]]>b8275eeb-4cd5-4263-9b8e-10e2185b1538Fri, 12 Jun 2020 10:40:00 -050050:19falsefull88Ep 7 - “Humility” is the Most Powerful Soft Skill or Approach in Small Business"Humility" is the Most Powerful Soft Skill or Approach in Small BusinessTravis and Joe are constantly searching for how to better grow their small business, YesiRent Property Management, into a profitable, serving, and significant company in Atlanta. We recognize soft skills as valuable and important keys to this goal. We reveal the most powerful soft skill of all in this episode and explore its power in business and relationships.

]]>Travis and Joe are constantly searching for how to better grow their small business, YesiRent Property Management, into a profitable, serving, and significant company in Atlanta. We recognize soft skills as valuable and important keys to this goal. We reveal the most powerful soft skill of all in this episode and explore its power in business and relationships.

]]>fdbfd3f5-5a3a-43df-af12-532d814092dfWed, 20 May 2020 20:35:00 -050055:46falsefull77Ep 6 - How Personal Biases Affect your Business Decisions – Part 2How Personal Biases Affect your Business Decisions - Part 2Travis and Joe are back to discuss a favorite subject in seeking truths of small business - personal biases. We invited an real estate agent that works with YesiRealty, our sister company, to join the show as well. We discuss level 1 and level 2 thinking and the differences of both.

]]>Travis and Joe are back to discuss a favorite subject in seeking truths of small business - personal biases. We invited an real estate agent that works with YesiRealty, our sister company, to join the show as well. We discuss level 1 and level 2 thinking and the differences of both.

]]>ab9c8cb2-23e5-4850-940f-ebe463af1f72Mon, 11 May 2020 14:30:00 -050049:44falsefull66Ep 5 - Learn How Your Personal Biases Affect Your Business, Family, & Future – Part 1Learn How Your Personal Biases Affect Your Business, Family, & Future - Part 1Joe & Travis invite "Dan the Man" (Dan Watkins) to discuss the bitter truths of how everyone's cognitive biases enter into every decision. This is part 1 of a several part series. Learn about anchor bias, recent bias, relationship bias, and others. We believe this deep dive into how we think and make decisions is foundational to understanding how to improve and make the right decisions in business and every part of our life. Come on this journey!

]]>Joe & Travis invite "Dan the Man" (Dan Watkins) to discuss the bitter truths of how everyone's cognitive biases enter into every decision. This is part 1 of a several part series. Learn about anchor bias, recent bias, relationship bias, and others. We believe this deep dive into how we think and make decisions is foundational to understanding how to improve and make the right decisions in business and every part of our life. Come on this journey!

]]>1545dec6-e6bb-4aed-aa11-5eb481e7d124Fri, 24 Apr 2020 11:00:00 -050034:58falsefull55Ep 4 - Surviving and Gleaning Deep Business Truths out of the 2009 Crash – Interview with Mark BrittainSurviving and Gleaning Deep Business Truths out of the 2009 Crash - Interview with Mark BrittainLearn how Mark Brittain, an Atlanta-based real estate and general practice attorney, survived and learned painful business lessons during the 2009 Economic Crash. Out of these lessons of triumph, then the fall, then the rebuild, Mark changed how he saw his business, and how he saw many of the business relationships around him. When money got scarce, he discovered more about himself and his business relationships. Listen to the entire episode as there are some awesome business truths in this one!

]]>Learn how Mark Brittain, an Atlanta-based real estate and general practice attorney, survived and learned painful business lessons during the 2009 Economic Crash. Out of these lessons of triumph, then the fall, then the rebuild, Mark changed how he saw his business, and how he saw many of the business relationships around him. When money got scarce, he discovered more about himself and his business relationships. Listen to the entire episode as there are some awesome business truths in this one!

]]>03a3c96f-ad33-49af-a999-048b520d60eeFri, 03 Apr 2020 22:30:00 -050001:04:44falsefull44Ep 3 - How running a church is similar to a small business? – an Interview with Pastor Jonathan Andersen of Harvest Point UMCHow running a church is similar to a small business? - an Interview with Pastor Jonathan Andersen of Harvest Point UMCJonathan Andersen, Pastor of Harvest Point United Methodist Church in Locust Grove, Georgia for 3 years, explores with the YesiRent Boys how running a local church is similar to running a small business. We discuss immediate similarities around the Covid-19 pandemic in our midst currently, as a well as other operational similarities and differences. More than ever, local pastors are keeping a pulse on their community, the culture, the needs of the congregation, and the finances of church all while trying to share the Christian gospel.

]]>Jonathan Andersen, Pastor of Harvest Point United Methodist Church in Locust Grove, Georgia for 3 years, explores with the YesiRent Boys how running a local church is similar to running a small business. We discuss immediate similarities around the Covid-19 pandemic in our midst currently, as a well as other operational similarities and differences. More than ever, local pastors are keeping a pulse on their community, the culture, the needs of the congregation, and the finances of church all while trying to share the Christian gospel.

]]>fc4d82cd-dea9-4886-bc1b-898c1268ec9dThu, 26 Mar 2020 16:00:00 -050048:21falsefull33Ep 2 - How Integrity and Faith shaped Stephen Bové’s contracting business – an InterviewHow Integrity and Faith shaped Stephen Bové's contracting business - an InterviewStephen Bové, a sole proprietor in the electrical, HVAC, and plumbing business, had a unique upbringing being raised in the jungle as a son of a missionary family. He continued that life by raising his family in Venezuela in a tribal community for 17 years sharing the Gospel. Being fluent in 5 current languages, and a expert in 2 ancient languages (Hebrew and Greek), Stephen shares his life's learnings in his small business as a mechanical contractor.

]]>Stephen Bové, a sole proprietor in the electrical, HVAC, and plumbing business, had a unique upbringing being raised in the jungle as a son of a missionary family. He continued that life by raising his family in Venezuela in a tribal community for 17 years sharing the Gospel. Being fluent in 5 current languages, and a expert in 2 ancient languages (Hebrew and Greek), Stephen shares his life's learnings in his small business as a mechanical contractor.

]]>fce36ce6-4fe0-47d4-9016-12862bcb2e02Mon, 16 Mar 2020 11:00:00 -050001:08:04falsefull22Ep 1 - How the Internet Changed Power Plus – an Interview with Jerry BarberHow the Internet Changed Power Plus - an Interview with Jerry BarberLearn how Jerry Barber, owner of Power Plus and boilersupplies.com, adapted to a changing climate in the late 90s as his business went from the catalogs to the web. Building blocks of his small business are revealed throughout this classic, hard-working story of a small business man from Georgia.

]]>Learn how Jerry Barber, owner of Power Plus and boilersupplies.com, adapted to a changing climate in the late 90s as his business went from the catalogs to the web. Building blocks of his small business are revealed throughout this classic, hard-working story of a small business man from Georgia.

]]>7cf05619-1988-4ed2-a07f-3708a57c7779Thu, 12 Mar 2020 22:00:00 -050001:00:57falsefull11