Book Marketing Simplified

FREE Book Marketing Blueprint

How to Market Your Book on Social Media

Sat, 25 Oct 2025 05:00:00 -0400

You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth.

Here's what most authors don't realize: the problem isn't just your content. It's that you skipped the three essential steps that make social media actually work.

In this video, I'm showing you exactly what successful authors do BEFORE they start posting - the foundation that transforms random posts into strategic marketing that actually gives you results.

Stop guessing. Start building the foundation that makes your social media work.

LINKS

FREE Book Marketing Blueprint

Why Your Social Media Posts Aren't Translating to Book Sales

Sat, 18 Oct 2025 06:00:00 -0400

You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening.

If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change.

Spoiler: It's not about posting more or being on more platforms.

In this episode, I break down:

The exact symptoms that tell you your marketing isn't working (and why)
What successful authors are doing differently that you're not
The foundation you need before any social media strategy will actually work

Stop posting and praying. Start being strategic.

LINKS

The Book Marketing Starter Kit

Newsletter Starter Kit

How to Market Your Book When No One Is Buying

Sat, 11 Oct 2025 05:00:00 -0400

If you're watching other authors' books take off while yours feels invisible, this one's for you.

Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books.

In this episode, I'm sharing:

Why speed isn't the metric that matters
The "Sustainable Authority Approach" to building long-term readership
A real client story of tripling book sales without going viral
The three parts of sustainable marketing: depth over speed, systems over scrambling, and relationships over reach

Remember: you're not behind. Your timeline doesn't have to look like anyone else's.

LINKS

Newsletter Starter Kit for Authors

How Authors Can Sell More Books Without Burning Out

Sat, 27 Sep 2025 07:00:00 -0400

If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air.

The truth? You don’t need to be everywhere or do everything to grow your platform and actually sell books. In fact, trying to do all the things is probably why you're feeling burned out and seeing inconsistent results.

In this episode, I’m breaking down exactly how to sell more books without sacrificing your writing time, your energy, or your sanity. You’ll learn the three key pillars that consistently successful authors focus on. And spoiler alert: none of them involve chasing trends or showing up on five social platforms at once.

Whether you're launching your first book or you're deep into your backlist with flatlined sales, this episode will help you shift your marketing mindset and give you a clear, doable strategy to connect with readers in a way that feels authentic (and actually works).

We’ll talk about:

How to stop treating marketing like a one-size-fits-all checklist
Why knowing your reader on a deeper level changes everything
What it really means to create a visibility plan that works for you
How to build trust and connection beyond social media
And why less marketing (done right) leads to more book sales

If you’re ready to stop spinning your wheels and start marketing smarter, not harder, this episode is your starting point.

Ready to get serious about your book marketing?

Build your author platform without the stress by downloading my FREE No-stress Guide: https://jenndepaula.com/author-platform-guide

Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint

Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

How to Find Readers Who Actually Want to Buy Your Book

Sat, 20 Sep 2025 05:00:00 -0400

Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working.

Here's the truth: you don't have a follower problem, you have a targeting problem.

In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something sticks.

What you'll learn:

Why targeting "all romance readers" is killing your sales
The difference between browsers and buyers (and why you've been focusing on the wrong one)
The 3-layer system to identify your ideal buyers
Where your readers actually hang out (hint: it's probably not where other authors are)
My 5-step action plan to start attracting buyers today

Stop wasting time on vanity metrics and start building an audience that actually supports your books. Your ideal readers are out there. You just need to know how to find them.

Ready to get serious about your book marketing?

Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint

Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

Don’t Make This Common Book Marketing Mistake

Sat, 13 Sep 2025 05:00:00 -0400

Stop spinning your wheels on social media! In this video, I break down the #1 mistake authors make when marketing their books and show you the complete 3-part system that actually sells books consistently.

Links

The Author Marketing Assistant

How to Save Time Creating Book Marketing Content

Sat, 06 Sep 2025 06:00:00 -0400

Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content.

But creating it from scratch every single week? That’s the fast track to burnout.

In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach inside the Author Marketing Assistant—and it’s designed to make your content not only easier to create, but also way more powerful.

LINKS

How to Legally Protect Your Book with Olivia Maynes

Sat, 30 Aug 2025 08:41:00 -0400

If legal stuff makes your head spin, you’re not alone.

But here’s the truth: understanding a few key legal basics can save you major headaches later (and possibly even your bank account).

That’s why I asked intellectual property and business attorney Olivia Mayness, to join me on Book Marketing Simplified. Olivia breaks it all down in a way that’s clear, smart, and actually doable. Olivia’s not just a legal expert, she’s also a creative herself, which means she gets what authors need.

We talk about the most common legal blind spots authors face like:

if authors can use lyrics or quotes in their books
how to protect your book from AI
if authors should trademark a book title

and much more.

Whether you're self-published, traditionally published, or somewhere in between, this episode will help you move forward with clarity and avoid some scary mistakes down the road.

3 Steps for Authors to Gain Clarity and Confidence in Marketing

Sat, 09 Aug 2025 06:00:00 -0400

Not sure what to do first when it comes to book marketing? You’re not behind—you just need a plan. In this episode of Book Marketing Simplified, Jenn shares a straightforward three-step strategy to help authors get unstuck and start marketing their book with clarity and confidence. Whether you’re staring at a blinking cursor or feeling scattered by too many options, this episode will help you find your footing and build a marketing rhythm you can actually stick with. Perfect for fiction and nonfiction authors who want to market their books—without losing their writing time or their minds.

Links

Book Marketing Blueprint (free)

Author Marketing Assistant

Book Marketing Content That Sells

Sat, 02 Aug 2025 05:00:00 -0400

Feeling overwhelmed by scattered book marketing strategies that aren’t helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and what to do instead. You’ll learn how to create a simple system rooted in clarity, connection, and consistency to finally start seeing results. Perfect for fiction and non-fiction authors who want to market smarter, not harder.

Links

Marketing in Minutes

Author Marketing Assistant

How to Write Emails That Sell Books

Mon, 14 Jul 2025 07:00:00 -0400

Hate writing emails? Feel like you're just bothering people when you hit "send"? You're not alone and you're not doing it wrong. In this episode, we’re flipping the script on email marketing and showing you how to write simple, reader-friendly emails that build trust and sell books. By the end of this episode, you’ll have everything you need to write one email this week that actually works.

LINKS

The Ultimate Newsletter Checklist

Newsletter Starter Kit

Book Publishing Red Flags With Elizabeth Lyons

Fri, 30 May 2025 15:12:00 -0400

Publishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which path is right for you.

In this special episode (and our first-ever interview!) I’m joined by bestselling author and publishing strategist Elizabeth Lyons. With decades of experience helping authors publish with clarity and confidence, Elizabeth is pulling back the curtain on the red flags every author should look out for.

We dive into:

The real differences between traditional, hybrid, and self-publishing
The most common (and costly) publishing mistakes authors make
Why self-publishing is more empowering than you think

If you're navigating your publishing journey or trying to decide which route to take, this conversation will help you move forward with clarity.

Tune in and get the insight every author deserves before they publish.

Links

“Which Publishing Approach is Best for YOU?” by Elizabeth Lyons at publishaprofitablebook.com

“7 Critical Questions to Ask Hybrid Publishers” by Elizabeth Lyons at publishaprofitablebook.com

Time-wasting Marketing Traps Authors Can Avoid

Fri, 09 May 2025 12:21:00 -0400

If you feel like you’re constantly marketing but still not seeing book sales, you might be pouring your energy into the wrong strategies.

In this episode, Jenn & Marcus discuss how you can stop spinning your wheels and start focusing on what actually moves the needle for you and your book.

You’ll learn:

Common marketing tactics that waste time and money (and how to avoid them).
Which analytics and metrics matter the most when assessing marketing efforts.
A simple framework to map out your reader’s journey through your marketing funnel.

Grab the free Pick Your Platform guide to clarify where you should show up online:

https://jenndepaula.com/platform

Ready to create a book marketing plan that works for you?

Check out the Book Marketing Starter Kit:

https://jenndepaula.com/book-marketing-starter-kit

What to Do When Your Book Is Not Selling

Fri, 25 Apr 2025 06:00:00 -0400

There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look.

Because chances are, it’s not your writing. It’s your marketing.

In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong.

You'll learn what to look for, what to tweak, and how to breathe new life into your sales.

Whether your sales have stalled or you just want to make sure you’re set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence.

Evaluate your low sales with the Five-step Book Sales Audit

Step 1: Cover Check

Is your cover genre-appropriate and professional? If it doesn’t look like a bestseller, people won’t buy.

Step 2: Book Description & Hook

Does your blurb sell the story, or is it just a summary? Strong copywriting increases conversions.

Step 3: Pricing Strategy

Are you priced competitively? Sometimes a simple pricing tweak can make a huge difference.

Step 4: Audience Targeting

Do you know who your ideal reader is? What they are looking for? What they respond to?

Step 5: Visibility & Discoverability

Are your keywords, categories, and descriptions optimized for searchability?

Other Things to Keep In Mind

Sales fluctuate and that’s perfectly normal. If your sales go down a bit, it’s a great time to reassess and make some changes or adjustments.
How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing.
Stick with it and give it time. Marketing your book is a long game. It’s not something that happens overnight. Stick with it and have a long term vision - don’t just focus around the release date.

What Successful Authors Do Differently (That You Can Start Doing Today)

Fri, 28 Mar 2025 08:06:00 -0400

Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience, you’ll find they’re playing a different game entirely.

In this episode, we’re breaking down the 5 habits that separate successful authors from the ones still spinning their wheels (and no, it’s not just about being good at Instagram).

You’ll learn:

Why showing up (even when you don’t feel like it) matters more than you think
How to actually connect with your ideal readers
The power of partnerships (and how to start one even if you’re new)
Why talking less about your book might help you sell more
And how one small mindset shift could unlock long-term results

Ready to make one small shift that could change everything? Tune in now and walk away with something you can put into action this week.

Episode notes, transcript, and podcast links are at http://jenndepaula.com/podcast/83

Free Download: Book Marketing Blueprint

Where Authors Can Find and Connect With Readers

Fri, 14 Mar 2025 17:20:00 -0400

Feeling overwhelmed by all the marketing platforms out there?

You’re not alone. Many authors burn out trying to be everywhere at once—but the ones who thrive know exactly where to focus their efforts.

In this episode, we’ll break down how to choose the right platforms for your book marketing based on what actually works for you.

You'll learn how to:

Cut through the noise and focus on what truly moves the needle
Choose platforms that fit your strengths (and ditch the ones that drain you)
Align your marketing strategy with your long-term goals

If you’ve been wondering where you should be marketing your book - both online and offline - this episode will give you the clarity and confidence you need.

Tune in now and download Pick Your Platform to map out your ideal marketing strategy!

How to Make Time for Marketing While Writing Your Book

Wed, 14 Aug 2024 09:00:00 -0400

Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing.

LINKS

Mary O'Donohue, Strategic Media Coach and Author

When Should Authors Invest in PR?

Wed, 07 Aug 2024 09:00:00 -0400

A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one?

LINKS

Should I Hire Someone to Do My Social Media and Marketing for Me?

Wed, 31 Jul 2024 08:40:00 -0400

If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts.

Links

Try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.

What Can Authors Expect After Releasing Their Book?

Wed, 24 Jul 2024 10:00:00 -0400

Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch.

Not sure where to start with creating your long-term marketing plan?

Download our free author resources, including:

You can also try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.

One Thing That Will Break Your Book Marketing

Wed, 17 Jul 2024 10:00:00 -0400

I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for.

LINKS

Why Isn't My Book Selling? Part Two

Wed, 10 Jul 2024 10:00:00 -0400

Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale.

Links

Why Isn't My Book Selling? Part One

Wed, 03 Jul 2024 10:00:00 -0400

Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility.

Links

Can Authors Get a Book Deal Without Social Media?

Wed, 26 Jun 2024 09:00:00 -0400

Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher.

Links

“How Authors Can Promote a Book Through Newsletters”

How Authors Can Use Reviews in Book Marketing

Wed, 19 Jun 2024 09:00:00 -0400

Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?

Turning Social Media Followers Into Newsletter Subscribers

Wed, 12 Jun 2024 09:00:00 -0400

We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe?

Links

“How to Grow an Author Newsletter”

“Three Things Authors Need to Start Their Newsletter”

“Newsletter Vs Blog Subscribers - What’s the Difference?”

“How Authors Can Start Their Newsletter”

“Are You Making One of These 3 Book Marketing Mistakes?”

“A Simplified Approach to Newsletters for Authors”

Newsletter Starter Kit

Can Authors Revive Sales for Previously Released Books?

Wed, 05 Jun 2024 17:56:00 -0400

A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.

Ethical AI for Authors

Tue, 28 May 2024 12:47:00 -0400

You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks?

Links

The Social Media Posting Sequence That Sells Books

Tue, 21 May 2024 09:35:00 -0400

If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media.

Links

Hilary Rushford’s 3 podcast episode book publishing story

An Important Discussion for Authors New to Book Publishing

Fri, 06 Oct 2023 10:00:00 -0400

If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey.

Links

Where to Start With Your Book Marketing

Fri, 01 Sep 2023 10:17:00 -0400

One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about:

the first two steps to start marketing your book
knowing your unique strategy
get your marketing foundation set

Links

What Social Media Outlets Should Authors Be On?

Fri, 11 Aug 2023 11:52:00 -0400

A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.

Links

Newsletter Starter Kit for Authors

Why Social Media Isn't Helping You Sell More Books

Sat, 22 Jul 2023 11:29:00 -0400

If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference.

The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.)
Your content - what it is that you're posting - is the key.
You need a plan that is always leading them to the next step.
Repeat old posts for new followers and for those who may have missed them.

Join The Author Circle

What Authors Need to Know About Book Marketing

Fri, 30 Jun 2023 15:26:00 -0400

A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.

The Ultimate Hashtag Formula for Authors

Fri, 28 Apr 2023 11:00:00 -0400

Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.

How Authors Can Promote a Book Through Newsletters

Fri, 24 Mar 2023 14:50:00 -0400

Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter.

LINKS

How to Get Your Ideal Reader's Attention

Fri, 09 Dec 2022 12:26:00 -0400

Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most effectively.

Links

The Template Bundle for Authors

Twitter Troubles - What Authors Can Do

Fri, 18 Nov 2022 12:40:00 -0400

Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider.

Links

Reel and TikTok Templates

Watch the video and read the transcript at http://mixtusmedia.com/podcast/60

How Many Social Media Profiles Do Authors Need?

Fri, 04 Nov 2022 15:08:00 -0400

It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode.

Links

Book Marketing Red Flags

Fri, 30 Sep 2022 13:13:00 -0400

Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing.

Links

Things to Consider When Deciding to Traditionally Publish or Self Publish

Fri, 23 Sep 2022 12:48:00 -0400

Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book.

Read the show notes and transcript, and access all of our book marketing resources at http://mixtusmedia.com.

How to Grow an Author Newsletter

Fri, 16 Sep 2022 10:00:00 -0400

Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to not just gain new subscribers, but to keep your readers on your list.

Links

Read the transcript and episode notes at http://mixtusmedia.com/podcast/56

Which Social Media Outlets Work Best for Authors

Fri, 09 Sep 2022 12:26:00 -0400

When it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what you need to consider to make sure you're where you need to be online.

Links

Instagram Ideas Bundle

Read the transcript and episode notes at http://mixtusmedia.com/podcast/55

How Authors Can Get Book Reviews

Fri, 02 Sep 2022 13:53:00 -0400

Getting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in.

Links

Read the episode notes and transcript at http://mixtusmedia.com/podcast/54

Do Hashtags Still Work?

Fri, 26 Aug 2022 13:45:00 -0400

Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I thought I would address it in this episode. Should you still use hashtags? If so, how? And how many do you use? We will cover all of those in this episode.

Links

Three Things Authors Need to Start Their Newsletter

Fri, 19 Aug 2022 16:23:00 -0400

Newsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the three major elements authors need to get their newsletter started.

Links

Content Vault for Writers

Are Paid Ads Worth It for Authors?

Fri, 12 Aug 2022 19:21:00 -0400

When an author has a very tight budget (or no budget at all) the idea of paying for ads might be scary. Do they work? Should a new author use ads? In this episode, Jenn discusses ads, what you should consider before buying ads, and a few tips to get things rolling.

Read the episode notes at http://mixtusmedia.com/podcast/51

How Authors Can Generate Content Ideas

Fri, 22 Jul 2022 10:48:00 -0400

Content is what sets you apart from every other author out there. So how can authors actually come up with great content ideas? In this episode Jenn and Marcus discuss how you can get started plus a new resource that will provide over a year's worth of content.

A Marketing Mindset That Authors Often Overlook

Fri, 08 Jul 2022 11:51:00 -0400

When it comes to marketing our books, oftentimes we look for the fastest and easiest ways to complete our tasks. But is that what's best for our readers? In this episode, Jenn and Marcus discuss a vital element to our marketing that many authors overlook and how it can hurt our sales.

Read the show notes at http://mixtusmedia.com/podcast/49

What Instagram Users Can Learn From TikTok

Fri, 24 Jun 2022 12:28:00 -0400

TikTok has made a massive impact on the world of social media - and nearly every outlet has tried to mimic TikTok's features. So as users, what can we learn from from TikTok? In this episode, Jenn and Marcus discuss what TikTok is doing really well and how we can apply it to our marketing strategies.

Links

"Newsletter Vs Blog Subscribers - What’s the Difference?"

What to Do When Instagram Engagement Goes Down

Fri, 10 Jun 2022 14:01:00 -0400

Chances are that you've experienced less engagement on Instagram lately. You're not alone! In this episode Jenn and Marcus discuss ways that authors can boost their engagement and see better results.

Create more conversations in Stories.
Use more keywords and specific hashtags.
Double down on what IS working for you.

Tips to Help Readers Find You on Social Media

Fri, 27 May 2022 10:55:00 -0400

One of the biggest struggles authors face on social media is knowing how to actually find their readers. Jenn and Marcus discuss two ways that you can do just that on any social media platform.

Read the episode notes at http://mixtusmedia.com/podcast/46

The Best Free Online Tools for Book Marketing

Fri, 13 May 2022 09:00:00 -0400

We are all looking for ways to save time and money with our marketing. But with so many options, it can be hard to figure out which are best. In this episode Jenn and Marcus share their favorite free online tools that make life easier.

Links

"How Authors Can Start Their Newsletter"

How to Increase Amazon Book Reviews

Fri, 29 Apr 2022 09:00:00 -0400

Getting reviews on Amazon can feel like pulling teeth. But they are very important to your overall marketing. In this episode, Jenn & Marcus discuss ways that you can boost your review and keep them coming in.

- Create a plan for getting reviews at launch

- Continue to ask readers regularly for reviews

- Add review prompts in your book

- Do a Goodreads Giveaway

How Authors Can Create a Book Marketing Strategy

Fri, 15 Apr 2022 08:30:00 -0400

A book marketing strategy is an author's game plan - it helps authors know what to do to connect with readers. Without a strategy, it can leave authors struggling and feeling overwhelmed. In this episode Jenn and Marcus map out a strategy that you can use to market your book.

Links