Boost Your Boutique with Emily Benson

How to Start a Boutique in 2026 | Online vs Brick & Mortar

Sat, 03 Jan 2026 12:00:00 -0500

If you want to start a successful boutique business in 2026, you need to have a plan. This video is a guide for new boutique owners on how to start a boutique in 2026. Whether you're starting an online boutique, brick and mortar boutique, women's clothing boutique, children's boutique, gift boutique, Etsy store, or otherwise, you'll want to watch this video to learn the boutique tips and boutique advice you need to start a successful boutique business in 2026.

Free training - The New Way to Start a Profitable Boutique:

https://www.boutiquetrainingacademy.com/registration-page

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Boutique Owner FAQ 2026: Top Boutique Owner Questions Answered

Sun, 23 Nov 2025 09:00:00 -0500

Thinking about starting or growing your boutique in 2026? Maybe you have questions and wish you could pick the brain of a seasoned boutique owner or retail expert with your most frequently asked questions (FAQ's)? You're in the right place! In this video, retail expert and founder of Boutique Training Academy, Emily Benson, answers the most frequently asked questions every boutique owner has... from photography and vendors to shipping, social media, and SEO... and more!

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Boutiqueland Digest: Boutique Update Fall 2025

Tue, 04 Nov 2025 09:00:00 -0500

If you want to build a profitable boutique business in 2025 and beyond, you need to have a plan. This episode is an update for boutique owners on the state of the boutique industry right now. Whether you own a women's clothing store, children's boutique, gift boutique, Etsy store, or more, you'll want to tune in to this episode to learn the boutique tips and boutique advice you need to grow a successful boutique business in 2025.

Join my Inner Circle: https://www.boutiquetrainingacademy.com/circle

Join Profit Power Tools: https://www.boutiquetrainingacademy.com/power-tools

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Which POS System For Boutiques is Best in 2025? Shopify vs. Square vs. CommentSold

Mon, 08 Sep 2025 15:49:00 -0500

Which POS System for Boutiques is the best choice as a boutique owner in 2025? If you’ve been wondering how to choose between Shopify, Square, and CommentSold, this video is your complete guide to choosing the best point of sale system for your boutique.

As a boutique owner, your POS system is more than just a way to ring up sales! It’s the backbone of your business. From inventory management to customer tracking to online integration, the right boutique POS system can save you time, money, and stress.

In this video, I break down:

Which POS system for boutique businesses is the best in 2025
Shopify POS for boutiques: pros, cons, and when to use it
Square POS for boutiques: strengths, weaknesses, and best fit
CommentSold POS for boutiques: who it works for and who it doesn’t
The best POS system for boutique owners who sell in-store vs. online
What to look for when comparing boutique POS systems

The best POS system for boutique businesses in 2025 comes down to your unique needs — Shopify vs. Square vs. CommentSold each has its place. I’ll walk you through real-world examples so you can make the right choice for your store.

If you’ve been searching for:

best POS system for boutique 2025
Shopify vs. Square vs. CommentSold
how to choose a boutique POS system
boutique POS system comparison
retail POS for small business boutiques

…then this video is for you!

👉 Watch now to find out: Which POS system is best for boutiques in 2025? Shopify vs. Square vs. CommentSold.

Sign up for Shopify here: https://shopify.pxf.io/vP37D3

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business: Free Webinar

To register for the free, on-demand webinar enter your details here: https://www.boutiquetrainingacademy.com/registration-page

Work On Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forward

How to Choose a Name For Your Boutique Business, Retail Store, or E-Commerce Site

Sun, 31 Aug 2025 12:00:00 -0500

How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's important to get it right!

In this video, you’ll learn how to choose a name for your boutique business, retail store, and/or e-commerce site that will help you stand out, attract your ideal customers, and set the right perception of value. You’ll learn:

How to name your retail store, your online boutique, or your e-commerce site
What not to name your boutique business (and common mistakes to avoid)
How to decide on a name for your boutique that customers remember
Why the right boutique name can actually help you charge more

Too many boutique owners pick names that are hard to spell, hard to say, or simply confusing. In this video, I’ll walk you through what makes a boutique name strong, share examples of names to avoid as a new boutique, and give you the tools to feel confident naming your store.

If you’ve been searching “how to name your online shop” or “how to name your new boutique,” this video is the guide you need! By the end, you’ll know how to choose a boutique name that feels authentic to you, connects with your dream customers, and builds long-term brand value.

Starting a boutique or retail store? Click Here for the Free Training: "How To Start A Successful Clothing Business"

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Transform Your Boutique's Profitability with Our Fall Planning Training

Are you ready to revolutionize your boutique's buying strategy? Join Emily as she shares her proven method to create a buying plan that guarantees increased sales and profits. In this 90-minute training, you'll learn how to accurately predict your monthly sales by category and reverse engineer your buying strategy to hit your goals. Say goodbye to guesswork and hello to a profitable future! Don't miss out on this opportunity to end the year profitably. Visit http://www.boutiquetrainingacademy.com/fallplan to get started today! #BoutiqueSuccess #BuyingPlan #ProfitBoost

Fall Planning Training

Summer To Fall Boutique Strategy: How to Plan Promotions & Time Your Fall Launch

Mon, 11 Aug 2025 16:00:00 -0500

The strategy to transition from summer to fall in your boutique is all about timing your fall launch and planning promotions that drive sales, and in this video, I’ll show you exactly how to do it!

From tax-free weekends and Labor Day events to shifting your color palette and clearing old stock, this seasonal transition strategy for boutiques will help you end summer strong and start fall with momentum. You’ll learn how to plan promotions that excite your customers, when to introduce fall inventory, and what to expect in the months leading up to the holiday rush.

Whether you’re navigating the summer slowdown or gearing up for your biggest boutique sales this fall, this video will help you boost profits and make smart inventory moves.

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

What Inventory to Buy For Your Boutique This Fall | Summer To Fall Profit Plan Part 2

Sat, 26 Jul 2025 12:00:00 -0500

If you’re wondering how to buy boutique inventory for fall, how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you!

Emily Benson walks you through how to plan boutique inventory for profit, including how to use past data to guide your buys, how to create an effective budget, and how to buy boutique inventory with confidence this fall.

Whether you’re just getting started or you’re an experienced boutique owner prepping for your most profitable season yet, this boutique inventory buying guide will help you take action now.

In this episode, you’ll learn:

How to plan your boutique product assortment based on past sales
Where to buy inventory for fall (in person or online)
How to set a smart buying budget by category
When to buy boutique inventory and when to hold funds for trends
Tips to turn inventory faster and avoid cash flow problems

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

How To Boost Boutique Summer Sales (Should You Run a Semi-Annual Sale?!)

Fri, 18 Jul 2025 11:00:00 -0500

If you're wondering how to boost sales in summer for your boutique, or sales have been slow this summer in your boutique and you want a boost to get you through the rest of the summer before the fall season hits... this episode is for you! If you want to clear old boutique inventory that's still sitting around from spring and make the J months in your boutique the most profitable it can be, you need to have a strong boutique summer sale strategy! Should I run a semi-annual sale? Should I do some deep discounts? How can I make more sales when nobody seems to be shopping? This episode will answer these questions and more. Surviving summer as a boutique owner is possible. The slow months don't have to be a struggle - let's get you set up for profit!

This episode is Part 1 in our 3 Part series: Summer to Fall Profit Strategy. Make sure to subscribe so you don't miss out on the next 2 episodes in the series!

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Boutique Pricing: A Deep Dive on How To Price Clothing in Your Boutique (Step-By-Step Guide + Profit Formula)

Sun, 06 Jul 2025 12:00:00 -0500

If you've ever struggles with how to price clothing in your boutique or how much to charge for products in your boutique, then you’ll want to listen to this entire episode to learn my step-by-step process to price your inventory for profit. If you want to price boutique items in a way that sells and also leaves you profitable, then you need to learn a boutique pricing strategy that has profit in mind from the start. There are certain markups and margins in your boutique that you need to have in order to properly price inventory for your boutique.

In this episode, you’ll learn:

The biggest mistake most of boutique owners make when pricing products, and how to avoid it
The difference between markup and margin—and how both impact your boutique’s profitability
Emily’s proven strategy to create a pricing structure based on your target customer and product assortment
How to choose sweet spot pricing for each product category in your boutique
The real cost of your inventory (spoiler: it’s more than just wholesale)
When to adjust prices vs. when to walk away from a product that won’t sell
How to build confidence around your pricing—so customers stop questioning it

…and so much more!

This episode is Part 3 of our 3 Part Series on How to Build a Profitable Product Assortment for Your Boutique!

Watch Part 1 here: https://youtu.be/2G_t5DwQxxc

Watch Part 2 here: https://youtu.be/RtPy2Vw9XhI

Have questions or looking for more personalized support? Send us an email at hello@boutiquetrainingacademy.com

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Smart Inventory Management for Boutique Success: Boost Sales and Maximize Cash Flow

Mon, 30 Jun 2025 12:00:00 -0500

Inventory management can make or break the success for your boutique! If your racks are full of inventory, but your bank account feels empty, it's time to rethink your inventory management strategy. In this video, you'll learn how to plan your boutique inventory to turn inventory faster, sell through inventory within 4-6 weeks, and increase cash flow in your boutique. Whether you’re a new boutique owner or scaling your online or brick-and-mortar store, this video will help you plan your inventory better, sell faster, and make more profit in your boutique business.

In this video, you’ll learn:

Why inventory is not the same as profit — and how that mindset shift changes everything
How to evaluate your current inventory for cash flow leaks
The difference between buying deep vs. buying wide (and which is better for your boutique)
What to do with old or unsold inventory that’s just sitting on your shelves
How to plan your product assortment for steady, predictable sales
Real strategies I’m using with boutique clients to keep cash flowing year-round
Common mistakes boutique owners make when buying inventory — and how to avoid them
Simple shifts that lead to smarter buying decisions and stronger profit margins

… and so much more!

This video is PART 2 of our 3 Part Series on: How to Build a Profitable Product Assortment For Your Boutique or Clothing Brand. Click here for part 1: https://youtu.be/2G_t5DwQxxc

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #boutiquebusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Boutique Owner Real Talk: Summer Chaos, Fall Forecast & Why Women Deserve More

Mon, 16 Jun 2025 03:00:00 -0500

Emily Benson kicks off the Boutiqueland Digest with insights on women’s sports, community-driven retail, and preparing your boutique for the next season—all while balancing business and motherhood.

Welcome to the first episode of the Boutiqueland Digest, hosted by Emily Benson—retail strategist, boutique whisperer, and your biggest cheerleader in business and life.

In this kickoff episode, Emily dives into what’s really happening in the world of boutique retail—from the rise of women’s sports and its impact on product trends, to how boutique owners can prepare for the seasonal shifts ahead. She shares honest reflections on balancing motherhood with business, creating authentic community, and building support systems for women entrepreneurs.

This episode is a mix of inspiration, strategy, and empowerment—perfect for boutique owners navigating summer chaos while trying to build a profitable and purpose-driven business.

🔍 What You’ll Hear:

Why women’s sports are influencing the retail space (and how to get ahead of the trend)
Building a business that supports you—especially in the hard seasons
Creative ideas to bring your community together through events and conversations
How to actually prepare now for a successful fall season
Real talk on motherhood, burnout, and what it takes to keep showing up

⏱ Episode Chapters:

00:00 – Introduction to Boutiqueland Digest

00:42 – The Rise of Women's Sports

02:25 – Investments in Women's Athletics

03:06 – Innovative Facilities for Female Athletes

04:56 – Support Systems for Women in Business

07:17 – The Evolution of Athleisure Wear

09:25 – Community-Centric Retail Experiences

14:09 – Creating Community Through Conversations

18:05 – Innovative Event Ideas for Engagement

25:27 – Balancing Motherhood and Business

26:11 – Retail Forecast: Preparing for Seasonal Changes

📲 Follow Emily on Instagram @stylishandsuccessful

🌐 Learn more at Boutique Training Academy

🖥️ Watch this episode and more videos on my YouTube Channel

boutique, retail strategy, women's sports, motherhood, business, fashion trends, community events, retail forecast, support for women, athleisure

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Plan Your Boutique Inventory: How to Plan Your Product Assortment and Price for Profit

Wed, 11 Jun 2025 10:00:00 -0500

If you’re serious about growing a profitable boutique business, planning your inventory isn’t optional—it’s essential. In this video, you’ll learn exactly how to plan your boutique inventory with strategy and confidence, so you can stop guessing and start buying like a boutique CEO.

Whether you’re just getting started or looking to improve your margins, this episode breaks down how to create a boutique buy plan that works. We’ll cover everything from how to price products in your boutique, what inventory to buy, boutique product assortment planning, and how to turn inventory faster for better cash flow.

✅ Stop buying based on emotion

✅ Start using data to guide your decisions

✅ Learn the markup formula every boutique owner should know

✅ Discover how to sell through seasonal inventory in 4–6 weeks

If you’ve ever wondered how to price boutique items, how to manage inventory better, or how to create an inventory plan that actually helps your boutique grow—this video is for you.

👉 Be sure to subscribe for Part 2, where we’ll dive deeper into inventory management and making your business more profitable, one product at a time.

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

How to Start a Clothing Brand and Manufacture Your Own Clothes (Step-By-Step)

Wed, 04 Jun 2025 11:00:00 -0500

If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner and designer of Sante Grace who is making a change in the clothing industry with her custom plus-size designs. In this episode, she generously shares her years of experience and expertise with starting her own clothing brand and manufacturing clothing in LA.

Whether you’re just starting a new clothing brand, or you’re an established boutique owner looking for ways to get custom clothing manufactured for your boutique, this episode will give you real answers and action steps - we aren’t holding anything back!

This episode truly is a masterclass on custom clothing manufacturing for small businesses. We talk through how to make and sell your own fashion designs, how to get clothing manufactured for your brand, and everything you need to do to get started! You’ll hear how Tracy went from idea to execution — and learn the exact steps you can take to manufacture your own clothing, too.

In this episode, we cover:

How to get started with clothing manufacturing for small brands
What you need to know about designing and producing your own clothing
The difference between manufacturing vs. wholesale (and how to choose)
Real talk on costs, margins, and minimum order quantities (MOQs)
Insider tips for finding clothing manufacturers that work with small businesses
What to expect during the production process, from tech packs to samples
How to avoid common pitfalls that can cost you time and money

… and SO much more!

Whether you’re exploring how to start a clothing brand or want to scale your existing boutique with your own label, you're going to get so much value out of this conversation. Tracy breaks the design and manufacturing process down in a way that makes it so accessible for anyone to get started.

Connect with Tracy:

Shop Sante Grace: https://santegrace.com/

Instagram @santegrace https://www.instagram.com/santegrace/?hl=en

Email: tracy@santegrace.com

Connect with Emily:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to Emily’s YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Send me an email at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast. Some links are affiliate links. Thank you for listening!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Building a Plus Size Clothing Boutique: How Sante Grace Is Changing the Face of Plus Size Fashion

Wed, 04 Jun 2025 10:00:00 -0500

If you’re a plus-size boutique business owner, a brand builder, or someone who cares about plus size fashion, this episode is for you! Emily is joined by Tracy Christian, who is changing the face of plus size fashion through her plus size clothing brand Sante Grace. Tune in to hear how Tracy went from frustration of not having anything to wear as a plus size woman in the entertainment industry, to designing her own clothing line that empowers plus size women to be confident and successful.

In this conversation, you’ll hear about:

The emotional toll of shopping as a plus size woman—and how it sparked a fashion revolution
How Sante Grace was born from frustration, creativity, and fierce determination
The real challenges of launching a plus size fashion boutique before the rise of e-commerce
Why inclusive fashion isn’t just a trend—it’s a necessity for representation and equality
How Tracy found her style voice and started designing clothes that actually fit
The hidden impact of clothing on confidence, opportunity, and self-worth
Why so many women still opt out of life events due to lack of clothing options—and how that’s changing
A raw, honest look at building a fashion business that puts quality and dignity first

... and so much more!

Connect with Tracy:

Shop Sante Grace: https://santegrace.com/

Instagram @santegrace

Email: tracy@santegrace.com

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

What to Post on Social Media for Your Boutique | Social Media Marketing for Boutiques

Sun, 18 May 2025 03:00:00 -0500

If you're wondering what to post on social media for your boutique, how to market your boutique on social media, or how to use social media to get more sales in your boutique, listen this episode to learn boutique owner social media tips that are working right now! Emily shares her social media and marketing tips for boutiques to create a stand out social media for your boutique business and grow your boutique business on social media.

Whether you’re looking for social media strategies for boutique brands, trying to grow your boutique on Instagram, or just need ideas for what to post on social media boutique-style, this episode is your guide. If you want to know how to grow your boutique on social media and get more engagement, reach, and revenue in 2025, tune in now!

Resources mentioned in the episode:

The Ultimate Boutique Handbook

Reels for Retail

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Boutique Owner Success Story: From Underpaid and Overworked to Aligned and Profitable with Sydnie Rushing

Sun, 04 May 2025 13:30:00 -0500

If you want to build a successful boutique business, you'll want to watch this video to hear the story of how boutique owner Sydnie Rushing of Rushmore boutique persevered through major challenges in her boutique business and overcame them to build a profitable boutique business she loves. Sydnie explains why she didn’t give up on her boutique—despite facing burnout, low sales, debt, and a tough location—and how working with Emily Benson and Boutique Training Academy helped her survive the hardest years in her retail journey and come out more profitable than ever.

If you're wondering what to do when your boutique isn’t working, how to start paying yourself from your boutique, or how to pivot your boutique business for more profit, this video is for you!

You'll hear about:

- How to increase boutique profit margins without losing your customer base

- What it takes to move a brick and mortar boutique to a better location

- How to build a boutique that feels aligned and sustainable

- What to do when you feel like quitting your boutique business

- Why boutique inventory planning and pricing strategy matter so much

- How Sydnie used retail data, buying plans, and coaching to grow her boutique sales

... and so much more!

🔔 Follow this podcast for more boutique owner interviews, retail strategy tips, and boutique success stories every week.

Follow Sydnie's Boutique:

Rushmore Boutique in St. Louis

https://rushmoreboutique.com/pages/about

Instagram @rushmore_boutique https://www.instagram.com/rushmore_boutique/

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How Tariffs Could Impact Your Boutique Business 2025 (+ Smart Inventory Tips for Small Business)

Sun, 27 Apr 2025 13:00:00 -0500

If you're wondering how boutique tariffs in 2025 will affect your boutique or small business, then you'll want to watch this video to learn my strategies for preparing your boutique for the upcoming changes. If you want to keep your boutique profitable in 2025, then you need to learn how tariffs will impact inventory costs and retail pricing. There are certain tariff updates to watch closely in 2025 and to plan for early to stay ahead in your boutique business.

Resources mentioned:

U.S. Capitol Switchboard at (202) 224-3121

National Retail Federation https://nrf.com/

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

How Much Inventory Do You Need To Start A Boutique? What To Buy For Your First Boutique Order

Mon, 14 Apr 2025 16:15:00 -0500

If you are starting a boutique and wondering how much inventory to start a boutique, you'll want to tune into this episode to learn how to place your first boutique order, without overbuying! In this episode, you'll learn what to buy for your boutique's first order, how to price boutique items, how to calculate boutique markup, and more. If you're wondering how much money do you need to start a boutique or how to buy inventory for a boutique, you're in the right place! Tune in to learn boutique inventory tips for beginners that will make your boutique business startup a success!

SMART START INVENTORY PLAN AVAILABLE NOW: https://www.boutiquetrainingacademy.com/offers/KYkuyZ8N/checkout

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

My Print on Demand Strategy That Makes $5K Every Month

Mon, 07 Apr 2025 05:00:00 -0500

In this podcast, boutique business expert Emily Benson shares the real story behind generating $25,000 in revenue from a single print-on-demand product: a custom-designed calendar made specifically for boutique owners.

You’ll get an insider look at:

🛠️ The product development process from idea to execution

💸 A full financial breakdown of sales, profits, and pricing

🚧 The challenges of using print-on-demand platforms like Lulu or Printify

📈 The marketing strategies that worked—like Facebook ads, organic content, and email list building

💡 Tips for scaling your e-commerce business with niche digital or physical products

Whether you run a boutique, sell online, or want to launch a product that supports your audience, this video will help you understand how to:

✅ Diversify your income

✅ Leverage your existing brand

✅ Launch products with less risk

👉 Watch to the end to learn the exact strategies Emily used to turn a simple idea into a profitable offer—and how you can do it too.

Don’t forget to like, comment, and subscribe for more real talk on growing your boutique business with profit in mind!

HIGHLIGHTS

I made $25,000 revenue on a digital product.
This video is for you if you have a boutique business.
I sold over 600 units in four months.
I've made at $88,000 from this product over time.
I love the idea of adding affirmations to the calendar.
I don't have to own inventory of it with print on demand.
I was paying around $22 to get it printed and shipped.

Chapters

00:00 Introduction to Revenue Generation with Digital Products

00:37 Background on the Boutique Calendar Product

02:20 Understanding Print on Demand and Digital Sales

06:04 Revenue Breakdown and Cost Analysis

08:06 Marketing Strategies and Facebook Ads

11:27 Expanding Revenue Streams with Print on Demand

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Brick and Mortar Advice for 2025

Sun, 06 Apr 2025 18:30:00 -0500

These boutique story myths might be holding your brick and mortar boutique back from growth! In this video, I'm breaking down the biggest myths that many boutique owners still believe—and what to do instead if you want to grow a successful retail business in 2025. If you're a brick and mortar boutique owner wanting to get more foot traffic to your boutique and increase profits from your store, this video is for you.

You’ll learn:

• The truth behind the most common boutique store myths

• Why some growth strategies that hurt brick and mortar boutiques, more than help

• How to market your brick and mortar boutique business (even without dancing on TikTok)

• What actually works to increase sales in a brick and mortar boutique

• Tips to build loyal customers and real community

👉Hit subscribe for more boutique advice and retail business tips!

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored audio. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

My Advice for Boutique Owners 2025

Sun, 16 Mar 2025 14:30:00 -0500

If you want to make the most 2025 your most profitable year in your boutique, you'll want to watch this video in it's entirety for the boutique advice you need to thrive in 2025. Whether you’re just starting your boutique business or you’re looking for expert boutique advice to level up, this video is packed with proven strategies to help you run a successful boutique in today’s retail landscape. If you want to know how to have a successful boutique in 2025, then you need to create a clear boutique success plan that prioritizes your margins, mindset, and marketing. This video will help you avoid common mistakes, set realistic goals, and scale your boutique business effectively.

State of the Boutique Industry Free Training: https://www.boutiquetrainingacademy.com/2025

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Spring Boutique Must-Haves and Must-Do’s | Spring Ahead Series for Boutique Owners Part 4

Sun, 02 Mar 2025 12:30:00 -0500

Spring is here, and that means it’s time to stock up on the spring boutique must-haves that will set your store up for success! In this video, I’ll walk you through the must-have spring items for boutiques, the best spring inventory essentials, and how to strategically stock your boutique to maximize sales this season. Whether you’re a brick-and-mortar or an online boutique owner, these spring boutique trends 2025 will help you attract customers, boost sales, and stay ahead of the competition. Ready to discover the top boutique must-haves for spring and make this your most profitable season yet? Let’s dive in!

Learn more about Boutique Profit Accelerator: https://www.boutiquetrainingacademy.com/profitcourse

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Spring Boutique Mindset Shifts For Boutique Success | Spring Ahead Series for Boutique Owners Part 3

Sun, 23 Feb 2025 12:00:00 -0500

Spring is here and your mindset as a boutique owner is more important than ever! If you want to stay motivated as a boutique owner and build a strong retail confidence mindset, you'll want to watch this video to learn the retail success mindset shifts that will help you attract more customers and build a successful, long-term boutique business. Whether you’re a seasoned retailer or just starting out, these boutique sales mindset tips will help you stay motivated and profitable in spring and all year long. Ready for a retail success mindset that sets you up for a strong year? Let’s dive in!

https://youtu.be/jVDTNLmiFxE

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Spring Visuals to Boost Boutique Sales | Spring Ahead Series for Boutique Owners Part 2

Sun, 16 Feb 2025 10:00:00 -0500

Are you ready to make your boutique stand out this spring? In this episode, Emily discusses how to use spring visuals to drive more traffic, increase customer engagement, and boost your boutique sales in spring - and beyond! Whether you run a brick-and-mortar store or an online boutique, these spring boutique visual merchandising strategies will help you create an eye-catching and profitable spring aesthetic to boost your boutique success!

Watch the video version of the episode to see all the visuals here: https://youtu.be/SxcF1gUN81s

You'll hear about:

• Spring Boutique Visuals That Sell – Freshen up your store with eye-catching displays that attract more customers.

• How to Create Standout Window Displays – Easy, budget-friendly ideas to grab attention and boost foot traffic.

• The Best Colors & Themes for Spring – What palettes, patterns, and decor trends make customers stop and shop.

• Social Media & Website Visuals That Convert – Tips for graphics, product photos, and branding that drive sales.

• DIY Product Photography Tips – Stop using stock images! Learn how to take pro-level photos with your phone.

• Seasonal Event & Marketing Ideas – From pop-ups to Instagram Lives, get creative ways to engage shoppers.

...and so much more!

If you want to build a successful boutique business this spring and beyond, this episode is for you!

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Keywords

boutique, retail, spring visuals, window displays, community engagement, brand refresh, photography tips, pop-up events, customer engagement, marketing strategies

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Spring Boutique Strategies for Business Success Q1 | Spring Ahead Series for Boutique Owners Part 1

Sat, 08 Feb 2025 12:00:00 -0500

If you want to build a successful boutique business, your business strategy needs to start in spring! These spring boutique business strategies will make a big difference in your boutique success all year round. From Spring boutique marketing strategies, to more general spring boutique tips, to how to plan your boutique inventory for spring months, this video covers it all so you can boost your boutique sales in Q1 and beyond!

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How to Start A Boutique in 2025 | Step-by-Step Guide for New Boutique Owners

Fri, 31 Jan 2025 08:00:00 -0500

If you want to start a successful boutique business in 2025, you need to have a plan. This episode is Emily's step by step guide for new boutique owners on how to start a boutique in 2025. Whether it's a women's clothing boutique, children's boutique, gift boutique, Etsy store, or otherwise, you'll want to watch this video to learn the boutique tips and boutique advice you need to start a successful boutique business in 2025.

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

$10 Million Online Boutique Client Scaling Story

Fri, 24 Jan 2025 17:45:00 -0500

If you want to scale your online boutique business to $10M, or if you simply want to grow your online boutique business and increase sales, then you'll want to listen to the entire podcast to learn my secret strategies to make more money in your online boutique business. If you want to start and build a successful online boutique then you need to learn boutique business growth strategies. There are certain inventory strategies for boutiques and marketing strategies for online boutiques to increase sales in your online boutique and to grow your online boutique business.

Say hi on social:

Subscribe to my YouTube Channel:

/ @emilyboutique

Instagram:

/ stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Website: https://www.boutiquetrainingacademy.com

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast. Some links are affiliate links. Thank you for listening!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Slow Sales? 6 Mistakes Boutique Owners Make

Fri, 17 Jan 2025 00:15:00 -0500

If you feel like you can't get ahead in your boutique, or like everything you're doing doesn't get you the outcome you want, Emily's here to give you the most common mistakes boutique owners make and ways to fix them.

In this conversation, Emily Benson discusses common mistakes made by boutique owners and provides actionable strategies to avoid them. She emphasizes the importance of niche marketing, effective inventory management, leveraging free marketing channels, understanding key business metrics, and the value of community support for entrepreneurs. Through her extensive experience, she aims to guide boutique owners towards building successful businesses by addressing these critical areas.

-----------

Takeaways

• Avoid trying to cater to everyone; focus on a niche.

• Start with a smaller inventory budget to test the market.

• Utilize free social media for marketing your boutique.

• Track key metrics to understand your business performance.

• The entrepreneurial journey can be lonely; seek support.

• Boutiques can be profitable with the right strategies.

• Don't rely solely on friends and family for sales.

• Overbuying inventory can lead to financial issues.

• Engage with your audience regularly on social media.

• Consider joining a community for ongoing support and learning.

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

The #1 Mistake New Boutique Owners Make (And How To Avoid It!)

Thu, 09 Jan 2025 15:45:00 -0500

If you're a new boutique owner there's one major mistake you need to avoid if you want to build a successful boutique business! Many boutique owners start their boutique business full of passion but overlook this critical strategy that can make or break their boutique success. If you want to make money from your boutique business, then you'll want to listen to this episode to avoid this big mistake that could cost you big time in your boutique business.

In this episode, you’ll learn how to avoid the biggest mistake new boutique owners make, and why having a solid boutique strategy is the key to making money from your boutique business. Whether you’re just starting your boutique or looking for ways to improve sales, this episode will help you create a profitable boutique business.

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast episode. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Future-Proof Your Boutique: Tariffs, Trends, and Planning for 2025

Tue, 03 Dec 2024 16:00:00 -0500

Is your boutique prepared to thrive in 2025 and beyond? If you want to make profit in your boutique business in 2025, this episode is for you!

Emily shares tips for preparing for upcoming tariffs, planning your buying and markdown strategies, adapting to trends, and much more. This rant-style episode is packed with insights to help boutique owners grow a successful and profitable boutique business in 2025 and beyond!

Ready to level up your boutique in 2025? Grab the Boutique Calendar today at shopboutiqueceo.com and start planning your best year yet!

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast episode. Some links are affiliate links. Thank you for listening!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

From Zero to $300K: How Juana Built a Six-Figure Boutique Business in Under 2 Years

Thu, 07 Nov 2024 16:00:00 -0500

Have you ever dreamed of starting your own clothing boutique business or being your own boss? Juana first discovered Emily on YouTube while dreaming of starting her own clothing boutique business. Fast forward to today - she’s launched both a brick-and-mortar boutique and an online store, scaling her boutique business from $0 to $30K+ months in under two years!

In this episode, Juana shares her inspiring story of building a successful boutique business in her 20s, even without prior retail experience. She reveals why she started a boutique, how she launched her clothing boutique, common mistakes she encountered, and key insights for new and seasoned boutique owners alike. Whether you’re curious about how to start a boutique business or looking to grow your boutique, Juana gives advice on each stage she’s encountered so far in her boutique journey.

She discusses how Emily ’s boutique training courses and boutique consulting services helped her to navigate and thrive in the boutique industry, providing insight into some of the biggest lessons that she’s learned inside Boutique Training Academy.

Join Profit Power Tools: https://www.boutiquetrainingacademy.com/power-tools

Join Boutique Basics Bootcamp: https://www.boutiquetrainingacademy.com/bbb-evergreen

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

[EXCLUSIVE] Underpaid Training for Boutique Owners

Tue, 05 Nov 2024 18:15:00 -0500

You don't work this hard in your boutique business to never pay yourself! That's why, as promised in my last episode, here is the exclusive recording of my recent training sessions: Underpaid.

>>> Sign up for Profit Power Tools with the exclusive limited-time discount here.

In this training, you'll learn:

Why Increasing Engagement and Posting Isn't Working to Drive More Sales-- and what DOES!
Why Inventory Planning should be done in-house and will Double and Triple Sales Without Paid Ads
The #1 Strategy that Helps Boutique Owners Make More in Less Time

Want to watch the video version of the training? Sign up here for free access to the video recording.

>>> Sign up for Profit Power Tools with the exclusive limited-time discount here.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Boutiques are closing | AHHH! Are you freaking out? BONUS

Mon, 04 Nov 2024 17:30:00 -0500

Monday November 4, 2024 LIVE type recording- not edited! Getting my thoughts to you quickly

Article Referenced:

https://www.nytimes.com/interactive/2024/10/26/upshot/census-relative-income.html

Create a Profitable 2025:

https://youtu.be/WiD-wEGr-18

How Do You Get Rid of Dead Inventory?

https://youtu.be/ViLH_RlC2cw

How to Plan to Grow Your Boutique in the Next 12 Months:

https://youtu.be/J_xK-ebWtPk

Profit Power Tools:

https://www.boutiquetrainingacademy.com/power-tools-deadline

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

STOP dreading January! Boutique Money Advice to Prepare for a Profitable Q1

Thu, 31 Oct 2024 16:00:00 -0500

If you want to increase profits in January in your boutique and learn how to prepare your boutique for Q1, this episode is for you! The J-months in boutiques are often dreaded by boutique owners, but with the right fall financial strategy for boutiques you can prepare your boutique for j-months and a profitable Q1!

Join Profit Power Tools: https://www.boutiquetrainingacademy.com/power-tools

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How do I get rid of old inventory in my boutique? | Dead stock, old stock, too much inventory

Thu, 24 Oct 2024 16:00:00 -0500

How do I get rid of all my old inventory? How can I sell through old stock in my boutique? Why is my boutique inventory not selling? If you are asking yourself any of these questions, you're in the right place! Today I'm sharing ideas for how you can get rid of old inventory you're stuck with in your boutique!

If you have old inventory from the previous season or inventory that has been sitting for a while, first you need to understand WHY you are in this situation to begin with and THEN you need to make a PLAN! In this episode, I share how to know exactly why you have too much leftover inventory, and practical ways of getting rid of that dead stock in your boutique business (i.e., inventory which you've been trying to sell with no success).

Sign up for my FREE TRAINING, Underpaid: https://www.boutiquetrainingacademy.com/underpaid

Watch the video version of this episode on YouTube: https://youtu.be/ViLH_RlC2cw

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Here's how I would plan the next 12 Months to Make More Money in my Boutique [BOUTIQUE CALENDAR]

Thu, 17 Oct 2024 16:00:00 -0500

Want to make more money from your boutique business? Listen to this episode to learn how to plan the next 12 months in your boutique business, so that you don't miss out on any money!

In this episode, I break down the exact steps you can take to plan your year for more profit, increase sales revenue, and build a successful boutique business. Stick around to see how you can plan the next 12 months in your boutique.

Don’t forget to grab the full Boutique Calendar! Order your copy of the latest Boutique Calendar here: https://shopboutiqueceo.com/

P.S. Don't forget to subscribe for more weekly boutique tips and advice!

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

YouTube: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Watch the video version of this episode on YouTube: https://youtu.be/J_xK-ebWtPk

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for listening!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Black Friday Boutique Success Plan (Inner Circle Training Sneak Peek)

Fri, 11 Oct 2024 01:00:00 -0500

Get an exclusive sneak peek into the Boutique Training Academy’s ‘Inner Circle’ membership community! This episode offers a look into an exclusive live Black Friday preparation training, offering strategies to help boutique owners like you create a profitable plan for the biggest shopping event of the year. From setting sales goals to optimizing your marketing strategy, this live training snippet will give you the tools to boost your boutique’s performance during the holiday season. Don’t miss out on expert tips that can take your Black Friday sales to the next level!

Want more trainings like this + Emily's advice for your boutique business? Join the Boutique Training Academy Inner Circle: https://www.boutiquetrainingacademy.com/circle

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for listening!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Marketing Your Boutique Around Your Time of the Month with Deb Laflamme

Fri, 27 Sep 2024 08:00:00 -0500

Did you know that you can more effectively market your business with less stress, by syncing up your content creation with your monthly cycle?! It's true, and in this episode we're breaking it all down for you!

In this episode, host Emily Benson is joined by special guest Deb Laflamme, a content coach for business owners who struggle with staying consistent with their online marketing. She shares with us how to create content in alignment with your hormonal cycle in order to connect more deeply with your dream customers and decrease stress. Deb shares powerful insights on cyclical content creation, productivity hacks, and how aligning your work with your natural energy ebbs and flows can prevent burnout. Whether you’re an entrepreneur or a boutique business owner, you’ll discover how to improve your marketing strategy, manage your time, and boost creativity by syncing your tasks with your cycle.

Listen to episode 16 with Deb: https://player.captivate.fm/episode/7f4aa469-57d4-4cf9-9ee1-120a37d159e1/

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Connect with Deb:

Instagram: https://www.instagram.com/fortheloveofyourbiz/

LinkedIn: https://www.linkedin.com/in/deblaflamme

Website: https://ftloyb.com/

Email: deb@ftloyb.com

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast episode. Some links are affiliate links. Thank you for listening!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Why Your Kids Boutique Will Fail UNLESS You Do THIS | How To Start A Successful Kids Boutique

Thu, 19 Sep 2024 18:15:00 -0500

Why do so many kids clothing boutique businesses fail? There are unique challenges of starting a kids boutique that you need to consider if you want to start and scale a successful children's boutique or kid's boutique. Listen to this episode to learn top kids boutique store tips and the best advice for children's boutique success. Starting a kids boutique in 2024 looks different than it used to, and there are mistakes you'll want to avoid when starting a children's boutique if you want to build a successful and profitable boutique business. Watch this video to learn why kids clothing businesses fail and why kids stores are hard to run, so you can learn how to succeed with your children's boutique.

Join My Inner Circle + Access my Children's Boutique Masterclass: https://www.boutiquetrainingacademy.com/circle

How To Start A Children's Boutique video: https://youtu.be/jMrxgpNnpY8

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Link to the video version of this episode: https://youtu.be/kyST7fUnNfo

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for listening!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Boutique Owner Horror Stories | Shopify problems, truck crashes, payout holds

Mon, 16 Sep 2024 14:00:00 -0500

Boutique owners beware! Payout issues, payment holds, account freezes, and missing funds... all this and more can come up when you own a boutique! In this episode, Emily discusses some of the biggest roadblocks that boutique owners face, and what you can do if problems like Shopify holding your funds is affecting your store. Hear real boutique horror stories (including Emily's personal experiences!) and avoid costly problems in your boutique business.

Need some help with your boutique? Send me an email at hello@boutiquetrainingacademy.com

Join my inner circle: https://www.boutiquetrainingacademy.com/circle

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast episode. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

The Real Reason Sales Are Slow In Your Boutique | How To Save Your Boutique Business

Mon, 09 Sep 2024 16:00:00 -0500

If you’re wondering why you are not making money in your boutique or why your boutique sales are down, listen to this episode to learn how to fix slow sales in your boutique! I’m sharing exactly how I’ve helped many of my clients to increase their boutique sales revenue and make more profit from their boutique business, and the key strategies you can implement to do the same!

If you are wondering why boutique sales are down or why your boutique isn't making a lot of sales, in this episode you'll learn 3 simple steps to increase sales in your boutique business. You can boost sales even when business is slow in your boutique!

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Join my Inner Circle: https://www.boutiquetrainingacademy.com/circle

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast. Some links above are affiliate links. Thank you for listening!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

How to Shop at Market for Your Boutique, Without Overwhelm

Fri, 30 Aug 2024 14:00:00 -0500

If you’ve ever wondered how to shop at market as a boutique owner, what market to shop at for your boutique, or how to buy inventory at wholesale prices for your boutique you’ll want to watch this video in its entirety to learn the ins and outs of strategically buying inventory for your boutique. There are certain fashion tradeshows and wholesale vendors that are going to be best for your boutique business. If you want to know how to shop at magic, where to find the best wholesale clothing, or simply how to buy clothes for your boutique, this video is for you!

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

 #EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

3 Habits of Successful Boutique Owners | Key Tips For Boutique Success

Tue, 13 Aug 2024 18:00:00 -0500

If you want to start or scale a profitable boutique business, then you’ll want to listen to learn my top 3 tips for boutique owners. If you want to become a successful boutique owner, then you need to learn the habits of successful boutique owners. There are certain growth strategies for boutique owners to scale your boutique business and to make more profit from your boutique.

Watch the video version on YouTube: https://youtu.be/FvZk1X4O8pc

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast episode. Some links are affiliate links. Thank you for listening!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

How Much Inventory Should I Buy For My Boutique? + My Secret To Never Overbuying

Mon, 15 Jul 2024 13:00:00 -0500

If you’ve ever asked the question “how much inventory should I buy for my boutique?” or “how much inventory do I need?”, then you’ll want to tune in to this episode to learn my secret strategies for knowing exactly how much inventory you need for your boutique business. If you want to know how many packs of clothes to buy or how many products you need for your store, then you need to learn about boutique inventory management and understand the small business inventory process. There are certain tricks to managing boutique inventory for boutique owners that make it so much easier to figure out exactly how much stock you should buy and how much inventory you actually need. In this episode, I share how I can predict sales for boutique owners within $100 or less, and use that to accurately buy inventory, without overbuying!

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Send me an email at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

How The Luxury Resale Boutique Business Market Has Evolved with Megan Druckman of Lola Saratoga

Mon, 08 Jul 2024 13:00:00 -0500

If you’ve been thinking about getting started with reselling luxury bags, or starting a luxury resale business, then you’ll want to watch this entire interview! Some claim that the luxury resale market is dying, while others say that luxury fashion’s secondhand business is booming – which one is it? Meet Megan Druckman, owner of Lola Saratoga, who has been buying and selling luxury handbags and accessories for over 10 years. Megan shares her firsthand experience in the pre-owned luxury handbags business, and how she has created small business success selling designer bags and accessories in her boutique business for over a decade.

You'll hear about:

Megan's Background and Experience in Corporate Retail
Opening Lola Saratoga Boutique
The Hardest Part of Growing a Luxury Resale Boutique Business
The Impact of Robbery on the Business
The Growth of E-commerce and TikTok Shopping
If Now is a Better Time Than Before To Start a Resale, Consignment, or Thrift Business
The Future of Resale and Consignment in Fashion

... and much more!

Say hi to Megan Druckman & Lola Saratoga on social:

Instagram: https://www.instagram.com/lolasaratoga/?hl=en

TikTok: https://www.tiktok.com/@lolasaratoga

Say hi to Emily Benson on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to Emily's YouTube Channel for video versions of the podcast + more: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

What Type of Boutique Owner Are You? How To Grow Your Business Based on Where You Are RIGHT NOW

Mon, 01 Jul 2024 17:00:00 -0500

If you’ve ever wondered what type of boutique owner you are or where your boutique business is on the path to success, then you’ll want to watch the entire video to learn my secret strategies to grow your boutique business and be a better boutique owner based on where you are in boutique world right now. If you want to scale your online or brick and mortar boutique business, then you need to learn where you are on the path to success in your boutique business. There are certain tips and advice for each level of boutique growth so that you can be a better boutique owner and scale your boutique business, starting from where you’re at right now.

Join Profit Power Tools: https://www.boutiquetrainingacademy.com/power-tools

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast episode. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness #BoutiqueTrainingAcademy

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Children’s Clothing Boutique Business: 3 Simple Steps

Tue, 25 Jun 2024 13:00:00 -0500

If you’re looking to start a children’s clothing boutique business or start a kid’s clothing brand, then you’ll want to watch this entire video to learn my step-by-step strategy to get ready to launch your kids clothing boutique business! If you want to launch a kids clothing brand, then you need to learn how to make a boutique business plan, how to find children's clothing wholesale vendors, and how to market your boutique business.

Shop Wholesale / Join Faire Here: https://fairewholesaleinc.sjv.io/q4PeWj

Get Your FREE How to Buy Inventory Guide Here: https://www.boutiquetrainingacademy.com/inventory

Grab the your copy of The Ultimate Boutique Handbook: How to Start a Retail Business here: https://www.amazon.com/Ultimate-Boutique-Handbook-Operate-Business/dp/0692951768

Grab your copy of The Ultimate Boutique Business Plan Workbook here: https://www.amazon.com/Ultimate-Boutique-Business-Plan-Workbook/dp/0578848902/

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #LuxuryResale #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

How To Pay Off Debt And Build A Debt-Free Boutique Business

Fri, 14 Jun 2024 16:45:00 -0500

If you're wondering how to get out of small business debt, how to manage your business debt, or how to build a debt-free boutique business, but don't know where to start... this episode is for you!

Small business debt is common and not all debt is bad, however it can cause many boutique and small business owners a lot of financial stress when it impacts cash flow or when you don't know how to pay off business debt. You don't have to win the lottery to reduce business debt quickly. You can get out of debt while still making a profit in your boutique business. So... let's talk about debt, baby!

Sign up for my FREE TRAINING: Rise Out of Debt

In this episode, Emily Benson discusses:

How to get out of debt, while still running a 6-figure boutique business,
How much debt you need to take on to start up a new boutique,
Important statistics you should know about small business debt,
The ideal debt-to-income ratio for a small business
Why debt is not always bad + how much debt is too much,
How to use your profits to reduce business debt,
How to build a debt-free boutique business,

...and much more!

Join Emily as she shares valuable insights and actionable tips to help you manage and eliminate debt in your boutique business.

Want to take the next step to building a Debt-Free Boutique business? Watch my FREE TRAINING: Rise Out of Debt

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions? Email me at hello@boutiquetrainingacademy.com

DISCLAIMER: Please note that the following podcast is for entertainment purposes only. The content discussed in this podcast should not be taken as professional advice or be used as a substitute for seeking professional advice. While we strive to provide accurate and up-to-date information, the views and opinions expressed in this podcast are those of the individuals involved and do not necessarily reflect the views of the producer or host of this podcast. Furthermore, any information provided in this podcast is intended for general information purposes only and should not be relied upon as the sole basis for making decisions. Listeners should always do their own research and seek professional advice before making any decisions based on the information provided in this podcast.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Why Profit First DOESN’T WORK For Boutique Businesses

Mon, 10 Jun 2024 13:00:00 -0500

If you’ve ever struggled with how to manage your boutique business finances or wondered why Profit First doesn’t work for your business, then you’ll want to watch the entire video to learn my secret strategies to make Profit First by Mike Michalowicz work for your product selling business. If you want to become a successful boutique owner, then you need to learn accounting basics for boutiques. There are certain boutique business finance tips that you need in order to make a profit from your boutique and grow your boutique business.

You'll hear about:

Challenges for boutique and retail businesses
Inventory management
The Profit First system
Making a profit in boutique and retail businesses

... and much more!

If you want to make more profit from your boutique or retail business, sign up for Profit Power Tools here: https://www.boutiquetrainingacademy.com/power-tools

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Email me at hello@boutiquetrainingacademy.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How to Prepare for Black Friday as a Retail Business Owner NOW: Half Way To Black Friday!

Fri, 24 May 2024 14:00:00 -0500

Are you ready to make this Black Friday your most successful yet? This episode will help you to prepare for Black Friday as a product-seller or retail business owner.

We are half way to Black Friday! That’s right, at the time this episode is published we are only 6 months away from this pivotal time of year for product-sellers, and while it might feel a bit early to be thinking about Black Friday, as a retail business owner, product seller, or boutique business owner, the time to start preparing for fall inventory and promotions is NOW!

Black Friday is a great time of year to gain new customers, build brand loyalty, and make some money. Learn how early planning can maximize your sales and give you a competitive edge. I have some really great success strategies for small retail business owners in this episode.

Check out my Black Friday Masterclass!

Want to make more profits year over year in your product-selling business?👇

➡️ Get all the details and sign up for Profit Power Tools here

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

3 Secret Ways To Find Profitable Products In 2024

Fri, 17 May 2024 09:15:00 -0500

Do you want to make more profit from your products in 2024?

I’m breaking down three secret ways to discover profitable products in 2024, tailored for boutique owners, wholesalers, and retailers.

➡️ Get all the details and sign up for Profit Power Tools here

If you’re a product seller who has had your business for a number of years and are doing well, but you want to generate enough profit to quit your 9-5 or hire someone, and get back to being calm and creative in your growing business - this episode is for you!

I’ve had clients come to me worried they have to close down their business because they are so in debt and can’t see a way out. But within just 12 months, I’ve helped them get out of the debt and put cash in their bank account.

I’ve helped product sellers make 7% more profit year over year, or as much as $88,000 more profit in 8 months without using ads or relying on more sales. I’m going to walk you through some of those changes in this podcast episode.

➡️ Ready to increase your profits in 2024 and beyond? Get all the details and sign up for Profit Power Tools here

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Your Boutique Can Be Profitable: Sharing Profit Power Tools

Thu, 02 May 2024 03:00:00 -0500

Your Boutique Can Be Profitable: Everything You Need to Know About Profit Power Tools

Big news! Today, I'm sharing my excitement about my new Profit Power Tools program and its why it's a game changing program for boutique owners, wholesalers and independent retailers.

➡️ Get all the details and add your name to the waitlist here!

• Introduction to Profit Power Tools program: Are you a product business that makes sales but is struggling to become profitable? Profit Power Tools is the solution to help businesses understand their financial data and make strategic decisions to improve profitability.

• I share my own experience honing my financial capabilities and the impact of generational attitudes towards women and money. I highlight the significance of financial literacy for women and the different challenges they may face in managing finances.

• I provide a detailed overview of the launch plan for the upcoming program, with the opening and closing dates, the live teaching schedule, and the availability of waitlist bonuses.

➡️ Get all the details and add your name to the waitlist here!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Chic Chronicles: Navigating 20+ Years of Fashion and Friendship with Noelle Auberger

Wed, 17 Apr 2024 05:00:00 -0500

11:45.1 We did what we wanted. We did it pretty professionally and we did it with like a level of class and style where people took us seriously.

11:58.2 We had access to these amazing creative tools, professors who really pushed us, who gave us Tons of access and free time to play and explore with our art. And like our minds were just so rich. And I think you and I, and our whole friend group, we were all just like reveling in this.

18:36.7 I need to get in to see a client. I need to convince them that what I have to offer is a value. I need to find out how to make it a value to them because Sometimes they're not advertising in with my brands or sometimes they don't believe in the types of things I'm talking about.

18:52.4 So it's a process of getting in, building awareness, making sure they understand what I'm offering, and then trying to find those fits, you know, trying to find that right fit for my clients are all for it.

21:51.0 One of the reasons I want to have you on is because you and I are the type of people were just like, we have this idea and we're going to go for it and we're going to put the blinders on. We're not going to ask for permission. In fact, like we didn't even think that we needed to ask for permission, let alone even like, you know, skip that part. It was just like, no, we're going to do this and we're going to do this.

28:00.4 follow that gut, follow your intuition, follow your thought, follow your, you know, and there's so much of that that like, that's where the magic comes out of.

31:17.6 There's so much heaviness, I think that women are still carrying and processing just from that, that you need good girlfriends, sisterhood. You need that so bad to be able to function, to be able to function and come out of this with any kind of head on your shoulders to get through any sort of day to day functionality.

33:29.9 Owning those choices, you know, as a woman and being informed and being involved in guiding those choices gives you so much agency and so much more freedom than I think it allows. It also allows me as a business woman to operate with a lot more levity.

34:31.0 Our dynamics and the systemic structures that have been built are not really afforded the luxuries to women that may have been afforded to men in the past when they were the breadwinner, right?

35:12.5 Because you are commission based in your ad sales, right? So very, very similar to a boutique in that you kind of never know what's coming, but you kind of do, but like one day you're making a ton the next day you're like, Darn that deal fell through. Very dry seasons. And then there's like Q4, which is bananas, right? Which is very similar to how retail works, right?

36.24.7 there's so many things right that'll pull you off track so many little stressors so many flare ups, whether it's a, you know, client you didn't close or it's a sale you see walk out the door, you know, It can be, it can be really demoralizing.

37:18.0 Go back to your toolkit and what works for you instead of going down the, let me beat myself up over what a loser I am because that sale didn't close.

38:30.2 If you can master a rebound, you can master the game. And that's what it's all about is not letting that little ops offset

40:35.0 The reality of us sitting here is we are very powerful women. We have created a lot of wonderful things in our life. What's to say that cannot continue.

43:25.6 Iowa didn't win because Caitlin Clark was the Michael Jordan of that team. Michael Jordan had to learn. He needed Scotty Pippen. He needed Dennis Rosman. And like South Carolina was a whole team. It was a whole support team. And like, I think from a, from a business perspective, you have a boutique, you have a retail shop who around you is.

44:30.2 But three twigs together are much harder to break, much harder to break together. You need those, you need that reinforcement. You need that reinforcement because you on your own. You can only do so much. So you've got, get some, get some reinforcement around you. Some people who are going to back you up, you know, when you're having those, when you're having that slip, you know, you need a friend who's going to pull you back up.

50:48.7 I think as a consumer, you're someone who we should be talking to about what you think is working or what you're noticing or how you're

51:23.6 We all know social media is where people are spending their time and where people are really making a ton of shopping decisions. So, I would say, like, focus on social, but the thing that's working against brands on social right now is you don't know who you're talking to as much

52:01.9 The same people you were talking to before, you're kind of talking to a wider net of more unknowns, which makes it harder, makes it harder for you as a marketer, because you don't have that same, you don't know exactly who you're talking to anymore.

52:24.4 You as an advertiser, you got to think more bound to read less.

53:43.3 What is so distinctive about your brand that I have to come to you to get it?

55:19.4 Listen, there's a big millennial consumer right now, right? Like millennials are pushed in a lot of ways. We have like no money, but we have all the money.

56:34.4 I love perusing a beautiful retail store. Love that's the thing is I think that we have to also and I think like Other people our age have kind of been talking about this because we are all having kids a little later and we're a little you know, and we are busy and all this stuff, but I do really feel like if a space is inclusive for my child, I am way more likely to go there.

58:21.5 I'm very into sustainability. And so I love when retailers are like, bring back your clothes for us to recycle or target does a car seat recycling event that I love. Cause that is a problem. Like solve a problem for me. It's hard to recycle a car seat.

1:00.35.8 Well, and I think that smaller retailers need to think about that. I mean, like all of these things, it's, it's really easy. Value that purpose. The big guys are going to take us out.

1:00.12.2 So the way they're doing that is by looking for these big breakthrough moments. A big trend right now is collabs.

1:08.49.4 You got to create that distinctive look, the distinctive voice. And so that When someone says your, says your brand name, it just pops right in.

1:11:34.2 Like I have to have it. I don't even care what the price is. That's what you want in your store. That's what you want in your store. You know, there are things I don't even look at the price.

1:15:02.6 I think when you're excited, when you're up on all this stuff, and when you, when you really do have that unwavering confidence to just go for what you want.

➡️Follow Noelle on LinkedIn!

➡️Follow Noelle on Instagram!

Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

My Advice for Boutique Owners in 2024

Mon, 08 Apr 2024 00:15:00 -0500

Want to watch this on YouTube? Click here to go to my YouTube Channel

Want to sign up for Reels for Retail? Click here to learn more and sign up.

Buy The Ultimate Boutique Handbook on Amazon

Buy The Retail Mindset on Amazon

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Manufacturing Clothing & Accessories for Influencers with Jackie Hutson and Camille Worstell of Atrium Apparel Company

Mon, 01 Apr 2024 05:00:00 -0500

0:54.6 If you're an influencer or if you are in a position where you are ready to start manufacturing your own clothing and accessories or you already do and you want a different take on it and you want to hear from people who are really in the day to day of what's coming next, they're a little bit right ahead of the curve, you're going to want to listen to this episode.

4:24.3 We're now working with influencers, which is super fun and exciting and new. And I think that's the greatest part about the business side that I'm on now is every day is different. Every day we have different products that we're touching, different customers we're working with and really getting to adapt and continue to grow and evolve our business as our customer base changes.

5:59.5 It feels like a lot of people who want to sell don't understand that a retail industry.

7:15.9 I think when you're talking about selling to the masses and especially for what we're doing with these influencers, you know, it is about mass appeal still. And so you have to be really conscious on that trend curve to not push too fast, too forward, unless again, That is your customer.

9:36.9 I've been saying for a long time, I think wholesale is the biggest opportunity right now.

11:15.5 I think the biggest thing when you're starting this out is. It's okay not to know. You're not going to know. So finding a trusted partner that can help take you through that process.

12:33.2 And the other part of it is selling, you know, and you know, it is, you can have a huge following and a bunch of eyeballs, but if you don't really like to sell, then You're going to have a problem.

13:36.3 We don't want to ever push a customer into overbuying something and then have them fail. Like that's not a win for anybody.

14:23.0 if you don't launch the right product at the right time, at the right price point. Well, guess what? You're not going to sell it.

15:52.4 I think it really all starts with that concept piece of starting to think of what kind of items could be right for you and your audience.

16:40.8 We don't want to overwhelm. We don't want to bring too much to market. Let's start with one drop. Let's figure out your customer, figure out your quantity, figure out your buy, and then. Put together a strategy and scale plan from there.

21:05.5 I do think engagement is what's important. To be honest, I think you could have 10, 000 followers. And if you have Super high engagement. I don't think you have an issue selling 500 t shirts.

21:26.6 Just like when you're shopping in a boutique, right? I mean, I love boutique shopping because it's unique stuff. It's different. You can't find it anywhere else. So it's taking all those exact same concepts, you know, to your own personal product and say, what is unique about this?

24:27.0 I think we also saw a lot of business where, but in really fun ways, I think women are absolutely dominating the world right now, which is super exciting. And I think they're doing it in style. So as you're going back to the office, as you're going to these events, having fun, fashionable stuff, trousers and blazers and all that kind of stuff.

27:17.1 And as a boutique owner, again, it's like making it accessible to your girl and finding the way that makes sense for your customer. I don't think it always needs to be this pushed fashion forward thing, but like, how do you bring that one piece in to incorporate and make it feel new?

➡️Check out ATRIUM APPAREL CORPORTION!

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Curves in Commerce: The Business of Plus Size Retail with Ashley Full, Founder of Amour 781

Tue, 26 Mar 2024 05:00:00 -0500

0:51.0 Our promise to you today is that we hope you will open your mind to adding more plus size to your retail store as a vendor and how to do it in a way that's going to make you money.

3:08.6 I think sizing is one of the most challenging aspects of the plus size and extended market.

3:36.7 Extra large is not plus size. No. So there's a different size grade to the plus size demographic. So a 1x is not the same as an extra large and that's a huge misconception.

6:33.4 Size grading is crucial.

7:26.7 If you are offering plus size, don't charge me extra. You don't charge the customer that's buying from extra small to extra large any different when she buys that size wrap.

8:42.5 I think as a retail community, we really need to push vendors to take more risks in the plus size community.

10:56.4 I hear these questions all the time. So, I brought plus size into my store, Ashley. It's not selling. Why isn't it selling? Because the plus size girl is not going into your store because you've excluded her for so long.

17:55.0 We also had true representation of sizes for our models and just everybody. Cause even though the vendors will send us different photos, a lot of the time plus size is shot on like a size eight. Which then it really doesn't depict what it's going to look like.

21:20.0 Quality is key. And to help mitigate those returns, we offer the styling. So, because we carry about 65 different brands, it's kind of a wide range, so we want to make sure that you get exactly what you're looking for. So we'll set up a styling appointment with you.

22:21.2 So what are your big top three tips? So for stores, I think not excluding plus size in your size run when you're merchandising it.

23:26.6 Number two, quality. Number three is having fashion. We do not want. something fuddy duddy. We want really cool stuff.

25:27.8 Because there's nothing better than having that relatability as, as women, as we go into a fitting room, we're vulnerable, or even when you're buying something online, and you take it home, and you're in the privacy of your own home, and you can put something on, and we're, we're the most critical of ourselves.

25:58.0 That's the number one selling thing is feeling good about what you wear.

27:15.0 to be honest with you, I think all of us, retailers, vendors, we started our business because we want to make people feel good for our products, right? Like, that's easy. And I think what we're up to today is there's a huge population of women, and probably men, You don't feel good enough, though.

And we have the opportunity to help them. We have the opportunity to say, you know what? We're going to solve the problem.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Creating a Legacy Retail Boutique Business with Darlene Mitchell

Mon, 18 Mar 2024 05:00:00 -0500

1:04.0 My name is Darlene Mitchell and I am a retail business strategist. And my strength really is around inventory and profitability. So I help business boutique owners. Understanding inventory strategies so they can have legacy, not just so they can have a business, but they can have a legacy business, a business that stays around.

1:32.8 I was in corporate retail for 25 plus years. And what I do now is exactly what I did in corporate retail

1:51.4 I'm teaching my clients what I learned in big retail and fortune 500 retail.

2:12.7 There's a lot of money. There's a lot of trajectory. Like it's a great career, I think for anyone interested in fashion or selling or like how products get to the floor.

2:29.8 You are not born with this knowledge. Retail math is very different math than math.

5:43.5 So like a buyer or a merchant, like depending on what the company kind of called it, that's like the lead business person now who I think is like the most similar to like a boutique owner.

11:06.2 I don't care what your markup is. Any of that, you're pricing yourself out of the business. If you don't get that, what are you doing to get that track again?

12:17.3 We planned out every promotion. We knew post promotions would happen. They rarely were reactionary.

12:45.5 I think that a lot of people in the boutique space think that it's okay. To constantly run reactive sales because they're like, well, they're running it. The big companies are running it, but we're not seeing again behind the scenes, the look that Darlene and I are always going to give you is like, that is planned.

13:39.7 It's heavy duty math. And a lot of people are just not getting that. And to your point, they're running these reactionary sales. I'm like, well, you plan to run that sale? Do you need to run that sale? Or are you just doing it because someone else is doing it? Does your business require that?

15:25.4 We let a competitor dictate our business. No, that's awful. Yeah, that was awful. It was awful. And imagine the buyers and everyone who put all this work in to develop this product line and we were discounting it like crazy because we were watching what a competitor was doing.

16:13.8 I think most boutique owners, most, you know, I wouldn't say retail businesses doing under 5 million. They're a little messy behind the scenes. They're a little weird. Like I think until people start to make real money, do they think of investing in someone like a planner?

17:04.8 financial planning and your profit and loss statement is really different from your inventory management.

17:33.2 Every quarter we look at what's our intention for this next quarter. What's our sales intention? What's our profit intention? Before we place product before we buy product, what's our intention first?

18:03.0 Understand how you show value to that customer.

18:22.4 There are a couple of things you do before you even get to the product. Because all those things, everything has to mix for your product mix and your position, right? Because if you just go in and buy products at the right, wrong margin, and it's, and by the way, everyone, it's not find a cost times four to get a four times markup. That is not, that's not a strategy. That's just, that's reckless, right? That's a little reckless. So you want to do all those other things to understand before you buy the product. Yeah. Right. I love it. So position. Person. Pricing. Product. And then the fifth and bonus is promotion

20:18.5 2024 feels like a year where we can kind of lead with how we want to Move forward in the boutique.

20:42.8 what I believe in boutique land is that those who are purchasing heavily from other vendors. Are going to have a hard time, but those who are developing their own product will rise to the top because that customer is only coming to you for that thing.

26:48.5 A lot of people are saying, you know, economics, people are not buying what I have. No, they've seen it already because there's nothing new that's coming.

27:43.4 I also think that there's a huge opportunity for wholesaling right now. Like, I think if you have the money, the capital, the like leftover money, like if you're a business that's doing half a million a year and you have good profit and you have some good design ideas. 10 to 15 grand into some wholesale styles and trying to flip them in the next.

29:50.5 I think, and I hope that in boutique land, it continues to be about the full price, new, exciting stuff, because I do think that there is the misconception that people love and they love. I would argue totally differently that there are plenty of people that love. new, fresh, shiny items that no one's seen before.

31:50.7 Wanting to do smaller concept stores like a boutique and neighborhood shop, right? And at the same time, I think there has to be the learnings from boutiques and, you know, smaller retail. You also need to be looking at big retail and seeing what they're doing wrong right now and what they're doing right and what trends are jumping on.

33:24.4 I think Main Street has more opportunity than ever right now. It's wild. We came out of the pandemic. The pandemic changed everything, by the way.

34:50.2 always compare it to um, I always say It's a cruise ship or it's a sailboat, you know, a Macy's is a cruise ship. It is going to take a long time to like turn it around and get to the destination. There's a lot of moving parts and we're sailboats. We can change the sail and go the other way very quickly. So I think that's staying agile and staying small. And I think that's where You and I are always probably going to talk about like, keep your inventory tight, like keep your inventory in a place where you're not overbought.

35:50.9 what are your guidelines that you generally tell people about? Like sort of how much to their budget should they spend? And like, what do you feel like are good general guidelines? So it's going to change with each one of my clients, depending on where they are, depending on where their cash flow is.

35:50.9 fashion changes in six months, the fashion will change and customers are fickle.

37:32.1 always say, like, even right now, I could make you more money without more customers. Because the customers you have. Like you said, are telling you exactly what they want. And the difference is like, you're deciding to like, guess what they want next, instead of like using the information they've given you to make choices for the future.

40:04.3 Why wouldn't you reduce your fixture count on the floor and make you yourself look fuller with less inventory? Like, Oh my gosh, that's kind of like a weird brain fart for me. Like, wouldn't you somehow adapt your store layout to also fit your sales plan?

46:35.6 you know your person. That is the number one. Know your person, know why you're serving that person.

Connect with Darlene Mitchell!

Check out her website

Find her on Instagram

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

From Homeless to $1M Wholesale Company: Molly Trumpler's Story

Mon, 11 Mar 2024 05:00:00 -0500

1:22.0 I use retail as a sort of the stepping stone to gain awareness about myself and to build capital.

2:58.1 It's very important that I feel that the clothes that we make are just made for a woman's body, not a specific woman's body, but like just the woman's body. So I pay a lot of attention to where themes are and how long certain sleeves are to make it to make everybody feel like they can wear it and not be self conscious.

4:06.1 I do think that the clothes you put on your body have a lot to do with how you leave your house.

4:22.6 it's really hard for boutique owners to find Quote unquote, cute clothes in curvy sizes.

9:03.0 no matter how big or small can they know, well, hopefully they know, or are starting to at least learn what sizes sell best for their particular demographics.

11:01.3 We're not going to sacrifice style quality or anything like that, but I am willing to kind of do what needs to be done to stay relevant in whatever changing market is happening or doesn't happen.

13:10.7 That's all I think most boutique owners want. They want to know that like someone cares about them from the wholesale side

19:10.6 There's a big piece of feeling represented in clothing and clothing manufacturing.

26:15.3 The best way, in my opinion, to get started is two things. Reach out to a vendor that you trust and ask if they would be willing to work with you, um, with custom designs.

26:43.4 that is a great way to get your feet wet in my opinion is go to someone that you like their style already You've already built a relationship with them Ask them if they'd be willing to do custom pieces for you um and Kind of learn about the process that way, not asking them, you know, and taking all their trade secrets, but just getting your feet wet into that.

30:01.8 that is a great way to get your feet wet in my opinion is go to someone that you like their style already You've already built a relationship with them Ask them if they'd be willing to do custom pieces for you um and Kind of learn about the process that way, not asking them, you know, and taking all their trade secrets, but just getting your feet wet into that.

35:08.2 you're talking about building more income because you have that unique stuff.

37:24.4 in the course that I took with you, when we worked one on one and looked at Um, the timing of when I was launching things and we learned that I was kind of a step behind.

So when I, it wasn't that what I was launching wasn't good and people didn't want it. It's just that I was bringing them in a little too late, which made me not sell as much as I could because for a lot of my customers, the time had already passed for them to successfully bring in that style.

44:21.2 you want to be basic, but you don't want to be too basic. I think that's a big piece of it. And at the same time, the hardest part about being a fashion forward, bold dresser is. The basics always sell. That's why I'm like, how much, you know, if someone says, Oh, I did a t- shirt and it did so well in, in black, I'm like, did you do it in white?

46:26.9 If you're starting in April, you're going to want to be working out winter, for sure, as someone who's just starting, because there's no way in hell that your first samples are going to come and you'd be like, yep, perfect, love it.

50:03.4 You probably aren't seeing fully or like making the connections and you know, I just remember our calls, like I would get on and I was just like, Oh, this is the problem.

51:01.8 I think we've all, even at various stages, right. Of our business, we've been in these trenches where we're just like, what are we doing? Well, you know, and then someone comes in and says, Oh my gosh, like, Wake up, you know, or Hey, look left. You've been looking right this whole time, you know, like it looks very different over here.

53:30.2 And I don't know who will be listening to this, who knows me and who doesn't know me, but I guess it was probably around eight years ago that I was actually homeless. So like, I, I make it a point to say that because I literally never had anything in like, period.

57:03.6 I think wholesale is a really big opportunity for a lot of people that, you know, might not write today, see it, but they feel it and it's coming.

1:01:13.4 The industry that we're in is very lonely. If we're being honest.

Here's where you can find Molly!

Molly's Website

Molly's Facebook - join the owner's only group!

Molly's Instagram

Molly's TikTok

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Email Segmenting for Boutique Growth

Mon, 04 Mar 2024 05:00:00 -0500

1:27.0 So when should you start an email list? Like Day one. Okay. If you don't have an email list or you only have a list of people who purchase from your boutique business, that's fine.

1:38.4 Even if it's 20 people on your list, even if it's five, get signed up with an email service and get going.

1:54.7 What are we doing with email? Why are we doing it? One, we're staying top of mind with customers.

2:01.5 Email has the highest return on investment, somewhere like 38 for every email you have, like you get in return every time you send an email.

2:20.0 Most people aren't going to unsubscribe. So don't feel ashamed or bad or whatever about sending emails.

2:26.8 They signed up with you. Okay. And you're just communicating with them. You're saying, Hey, this is what's going on in my store. This is what you should know about.

2:43.4 Now, how often should you be sending? I say at least once a week and please don't call this a newsletter.

3:15.5 Can't tell you how many emails I've gotten that have this title that I'm so excited about and then I open the email and it's like, it's not even in the email

3:24.2 I'm sure that increases their click rate, but it doesn't actually make me click. It makes me annoyed.

3:47.5 So at the baseline, we're sending one email a week. At the most, we're sending three to four

3:52.3 On a busy sale week, on a Black Friday weekend, like any big promotion weekends, we're probably sending a lot more

3:59.8 Also, what time of day is best? It doesn't matter. Test all the different times.

4:17.9 So even just that your name pops up, whether or not they open it, You're there, you're in their inbox. That's what's most important.

4:42.2 You want to make sure that you have a general list with everybody on it. Then you want to separate into three different categories.

4:48.4 You want abandoned cart emails. You want. customers like people that have actually bought because you're going to have people on your list that haven't bought. And that's going to be the third one never purchased or haven't purchased within the past 30 to 60, 90 days.

5:31.1 If they haven't purchased yet, the best way to communicate with them about you and, and warm them up to a purchase is going to be. Informative things. So how to shop with us? Why we started? Um, what are great styling tips?

5:50.6 It is part of your content strategy So you should and could have an email Sequence where when new people sign up for your list, they go through a sequence.

6:40.2 Next, we're going to talk about how to shop with you, uh, where can they shop, what nights do you launch, like what credit cards do you take, the questions that people have.

9:21.5 You release it to them and it's like everything's 5 off automatically applied. Something like that. That's going to give you number one, a quick boost in sales. Number two, an urgency to buy because their discount goes away at noon, let's say, right? And then when it's released to the public, it's a full price item.

10:16.6 Social media is great and we love it and it's great and it's going to get us out there. It's going to help build that email list.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

February Boutiqueland Updates & MAGIC Recap

Mon, 26 Feb 2024 05:15:00 -0500

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

How to Start a Boutique with No Money

Mon, 26 Feb 2024 05:00:00 -0500

0:24.5 You don't need a lot of money to start a boutique business.

0:36.6 Let's say that the first way is through dropshipping. There are lots of dropshippers that are now connected through Shopify. So all you have to do is have a Shopify website.

0:55.4 You pay for the good as the person buys for it, but it's a really nice way to start a business with very little money. You will have to pay the Shopify fee and sometimes drop shippers do have initial setup.

1:08.6 Then you don't have a whole shipping station in your house. You don't have to worry about getting inventory shipped to a warehouse or storing anything.

1:22.4 Another easy way to start a boutique business with almost no money is to do it with your own clothing.

1:28.6 Start a consignment store. If you can source really beautiful stuff from your own closet, from other people's closets, and leverage that to start a business, then you can start to make money.

2:19.8 You do need to design the merchandise that you are selling and you actually really need to make it cute because everyone thinks they can do print on demand now, but you have to make sure it's great.

2:31.6 The cool thing about print on demand is you can do apparel. You could do notebooks. You can do mugs. You can do. Bags. You can do so many different things now.

2:53.6 It's a nice way to add income streams to your business and it's a great way to start.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Boutique Retail Ins and Outs for 2024

Mon, 19 Feb 2024 05:00:00 -0500

0:41.2 One of the things that I know for sure across all of my clients that I work with as a boutique consultant is I want them all to relax.

1:18.4 I think we need to set much better boundaries than we have in the past. And I think a lot of people just were hustling and that's like how they were raised. And that's what patriarchy tells us to do.

2:25.4 So every time you expand, every time you make more money, you're going to have to put more support systems in place.

3:47.8 So in for 2024 is relaxing and out is hustle.

4:32.4 You've got to have a basic plan for your business.

4:50.0 You need to be examining your business at a really granular level.

5:47.0 A plan safeguards you against these feelings of things aren't going well.

6:28.6 If you've been in business for a few years, you've got to stop looking all over the place at what you should be doing.

7:01.7 What is out right now is looking at anyone else in boutique land, anyone else, what they're doing and trying to copy it.

7:39.5 We have to stop looking outside. We have to go within.

8:30.6 you're going to sell more when you are excited about the stuff that you're selling.

10:04.3 I've always internally had a problem with a dupe because you're just copying someone else you're literally copying and Selling it and then saying you're doing it like it's very strange to me that anyone would think that this is okay not to mention it's just like It's not original.

11:20.0 I think graphic tees are good on their way out I think everyone is doing them and I don't know who's wearing them

13:47.7 I think what's in this year for 2024 is being super specialized, like being a beach shop, being a really boho shop, being like really leaning in like to what makes you feel good.

14:29.0 Your marketing will be that much easier and like you'll have something to be known for.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Booking Events for Your Boutique (Mobile + Brick and Mortar + Pop Ups)

Mon, 12 Feb 2024 05:00:00 -0500

1:30.6 Pop ups are anything that are temporary or semi permanent. And the idea is that you're going there, you're testing the location, you're testing the audience, and you're seeing if it works for you.

2:25.8 You've got to figure out what the vibe of your customer is going to be so that you know where they're going to be.

2:48.6 You want to study the other vendors that are there. You want to study the ones that look busy. You want to see what they're doing.

3:50.2 If you have good product and good branding, you should be okay at these events. So pop ups are really important.

4:44.4 So understand that getting out and doing these collaborative events with business owners could be so good for you now

5:55.4 I put on a food truck festival in my town where my store was with my truck and I was like, you know what? I'm gonna do an event for the town.

6:19.5 I will say just the goodwill, the knowledge, the talking about my business, because I was a running, it was so good for me.

6:27.1 So don't hesitate to be the leader in your area and bring together other people. Bring together other pop-ups.

6:41.3 if you don't have the opportunity to do what you need to do to run your business, you have to create the opportunity.

7:03.3 Get yourself out there. Get talking to people. Pop ups are so, so good and you should be doing them this year.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

800: FAQ's About Mobile Retail

Mon, 05 Feb 2024 05:00:00 -0500

1:33.0 The thing about having a brick and mortar is you have automatic traffic If you pick a good location, so All the clients that I've ever had open a brick and mortar business, I'm always like pay for traffic, pay for good location, because that's something that you don't automatically get in a mobile business.

1:56.1 If you're in a location that's really rural or has really specific zones where people go to shop, you want to exist in those places as a mobile shop.

2:10.2 I find that when people open mobile boutiques in the middle of nowhere, it's just really hard to find customers.

2:16.1 If you're online now, I think the best way to think about whether or not it's more economical or not is what the traffic situation is.

2:32.9 If you live in a place that's heavily dependent on brick and mortars and you could find a good location in a prime spot, honestly, opening a brick and mortar might be for you.

2:47.2 Now I talked about mine being a 30 foot step van and that was huge. If I were to redo it, I would absolutely make it smaller.

3:31.3 Trailer boutiques are like an elevated version of doing pop ups.

3:37.4 So it's halfway between doing a pop up show, like where you go to a market or you go to an indoor market and set up a booth. And then it's kind of like a brick and mortar too, because obviously it's a more permanent space.

3:55.7 You have to worry about how big this is, especially if you know you're going to do events where the parking lots aren't that huge or like it is a tight spot.

5:09.8 We saw people in New York that had trucks get fully arrested and like taken away and their trucks get towed. So with a grain of salt, I say yes, you do need permission sometimes.

5:20.4 Okay, so most places when we talk about permission, you're going to need permission from the state or local authorities with some kind of hawker or peddler's license.

6:07.0 You will have to provide that insurance at some point and you should have it anyway.

6:14.0 So like don't skimp on insurance, get the best of the best, even if it's a little more expensive.

7:06.7 So no matter what you do, your truck is always your billboard.

7:54.4 The insurance you need, two kinds, collision and comprehensive, and then you need business liability insurance.

8:20.0 I never covered what was in my truck in terms of Merchandise.

8:39.9 I was protected with that liability insurance for my business, for anyone like getting hurt or injured around when it was parked inside and outside that covered me for events. It covered me for shopping. I never had to use it.

10:45.8 So just remember, you can put anything in a truck. I've seen people put shoe stores in trucks, kids stores in trucks, uh, soap shops, flower shops, like we've seen all over the place

11:50.9 I stopped for a couple of reasons. One, I got really sick of driving. I was physically very sore. I did like 200 and something events a year. Sometimes like 245 events a year.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

735: Stop with the January Negative Boutique Talk

Wed, 31 Jan 2024 05:00:00 -0500

0:24.0 I want to show you why your January negative self talk and your negative, in general, self talk about the economy is, it's, it's putting your boutique out of business.

1:24.6 January is a trash month

1:31.8 In the retail world, it is trash, which means you get to take time off.

2:24.9 No, the economy is not bad, your product sucks. You have a bad product. No one wants it. People will buy products that they want.

2:24.1 If there's something you want, you will figure out how to buy it.

2:47.1 So if you have bad product and you're complaining that you don't have sales, you have bad product. Okay. It's not the economy. It's not inflation.

2:55.0 Are people spending less? Yeah. Are they being more thoughtful about their spends? Yeah. Are they going to more events and doing more things outside that are more experience based? Yes. So your product based business has to be.

3:13.3 Let's start to be more creative. Let's start to design our own stuff Let's get together with a friend and start making wholesale and having unique styles for our boutiques Like let's stop just selling bad stuff and wholesalers.

3:28.9 Talk to your customers, talk to boutique owners, do open pack sizing, like, you have to be freaking for real right now in boutique land, okay

4:03.0 I'm sitting here saying you need better products.

4:20.9 You gotta stop blaming the economy because I lived through retail and one of the biggest crashes

4:30.8 The concept still was working right after the 2008 crash.

4:44.8 You're going to feel like crap. You're not going to want to sell stuff. People aren't really going to want to buy stuff unless it's like cozy or candles.

5:45.3 Number one, it's not the economy. It's not inflation. It's that you have product that people don't want. I'm not going to say it's bad. I'm not going to like put too much negative stuff on it, but be serious about your product.

6:01.9 Don't be too cheap. Don't be too high. Be somewhere in the middle. And if you sell a lot of high end stuff, could you bring in lower end stuff, lower price stuff? If you sell lower price stuff, could you bring higher price stuff in?

6:33.7 January is for resting. It is for resting in retail. January is a rest month in retail.

6:45.9 Stop putting pressure on it. Go on vacation. Take times off. Do staycation. Count your inventory. Chill out, okay? You get to have a chill January. And then you can come back and have a Galentine's party for February.

7:16.7 So can we just stop complaining? Can we honestly strategy wise go back and see what were our best sellers last year? How are we going to repeat it this year? What's our sales plan for this year? What's our buying plan? What markets are we going to? What months are we going to be buying at those markets? Let's start to plan the year.

7:38.4 I want to be very clear. You could be flat to last year and that's incredible. Okay. If you want to grow, put in more effort, post more on social media, refine your product assortment, get a buying plan together and stick to the buying plan.

7:55.9 We know all these things that we need to do to grow, but we have to take care of ourselves first.

8:07.2 Right now is your time to ground down and look to the future, work on mindset, work on getting excited about next year coming.

8:15.5 Analyze your sales from last year. See what, what worked, see what didn't work. Because here's what I'll tell you. If you end up not having a good of year this year, it's because you didn't look at your history.

8:35.4 You're saying every month is a fresh month. It's not, it's not.

8:51.2 You're saying every month is a fresh month. It's not, it's not. If you're a boutique owner and you're not looking at your sales weekly, monthly, quarterly, You don't know what's going on. You need to be looking at your sales, looking at your inventory, looking at your turn, projecting a buying plan, projecting a sales plan.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

734: January Boutique Updates

Tue, 23 Jan 2024 05:00:00 -0500

4:09.0 January gets a bad rap. It really needs to be rebranded into January is rest, relaxation, rejuvenation. It's also like organizing, prepping, planning, and at a pace that feels gentle and tender and kind.

8:27.8 So where I see retail and boutiques being really different is retail feels really big.

9:39.2 People that look like they're big time might not be making the money you think they might not have the influence you think, or they'll have the influence in the wrong space.

11:29.5 And, you know, I do think if you are interested in doing white label product, beauty products, you want to go to a show that has like more stuff, maybe your general merchandise, maybe you have a gift store. This might be something that You want to come and look at, um, I will be on their podcast too, coming up soon here.

12:37.0 I think one of the things that it's really nice to do in January is analyze your routines

13:47.7 So we do talk about my plan and we do talk about Facebook ads, but we also talk about getting a launch schedule down and doing a launch schedule. And because that's going to lead you to being in a position where you have a routine. And so instead of doing tasks in your business, instead of just saying, Oh, I need to schedule out my social media. It's actually your routine.

16:08.3 I need to get more routines in my life so that I can get more tasks done because my brain is not great at task switching, which like whose is if you are like you're a rare bird, I think.

16:21.4 I feel like I was in search for some systems to get these routines down because at the end of the day, if you think of goals at the top of your hierarchy, like you're, so this is Brendon Burchard again, like taking his work.

16:46.8 But one of the things I really have been wrapping my head around, and I think this has gotten me so clear because I love manifesting. I love writing down things. I love journaling. I love burning pieces of paper to get rid of my bad thoughts. You know, I love all that stuff. I love it. Something about this framework, though, just really struck a chord with me.

19:43.7 I think this is how I want to think about it is like once those tasks get put into the routine, then slowly, because the routine is implemented, I'm going to reach my goals.

20:32.9 I think having more discipline, to be honest with you, is going to pull me out of the depression, out of the, you know, a friend said to me, Emily, the reason our bodies get sick and depressed is because like, if we didn't have to slow down, we would just keep going.

20:56.1 Use this time to recoup yourself. You can still sell, you can still do your launches, your live stream, still do it, right? But take the pressure off at least, like give yourself a little bit of a break.

21:13.4 The amount of pressure we put on ourselves to push, push, push, push, push, like. That's not gonna get you anywhere.

22:10.8 I have noticed that we love to work really hard, get really burnt out. And then we have to stop because our bodies just can't take it.

23:03.3 I also think that we need to get out of the thought loop that we need to be working harder, doing more.

23:45.0 What we can do and the action we can take is inside our home, is inside ourselves, is, is, you know, picking and choosing what we're going to go after and what we're going to support and what we're going to pay attention to.

23:59.5 I want to encourage you to double down on loving yourself, being kind to yourself, moving slower, being more decisive, saying no to more people, taking space from people and things that don't serve you right now.

24:19.2 We're setting these, this bubble up around us so that we can regain our personal power so that we can step back into being the powerful person that we are.

24:48.2 Once they get to know me though don't they'll know what you and I know right is like January is just a smaller percentage of the year So what that means is we have a bigger percentage of time of resources to take care of ourselves

25:56.4 January is not for having big sales, unless you're in a tropical place, unless you focus on resort. Okay. Like there's going to be exceptions to the rule

26:51.0 Pull back your power. Stop giving your power away to a month. An arbitrary month on a piece of paper that someone decided is the day you need to now lose weight and hit your fitness goals. That's dumb. It's so dumb.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

733: Scaling Your Boutique Business

Mon, 11 Dec 2023 05:00:00 -0500

1:30.1 This is one of the keys to, I think, the problems that happen among so many boutique owners is you just have so much space.

1:45 But It allows you to overbuy and overbuying is one of the quickest ways to not scale your business to become very much unprofitable and to always be struggling to make the revenue that you want.

1:56.9 So first and foremost, the conversation around assortment has to come from the fact that we don't want to overbuy.

2:29.8 If something is really working in your store, you could bring something back in another color, in another print, in another material.

3:31.3 Now as you start to grow and scale, you have to start to get comfortable with your assortment, understanding what is truly working and what is not.

6:21.6 Now, value of items has been so diminished over the years because people are loving to give lots of discounts and have affordable pricing, which is fine, but like, I just don't think it's going to work for much longer.

8:50 The Gucci belt principle is that if you have a higher end brand, adding something that's a lower price, that's more accessible to a new customer, someone who's just trying you out or someone who just really can't afford what you sell, you're giving them a piece of the pie. You're giving them something to love on of your brand because really, brand is everything.

9:34.9 So if you have a business, a retail store, a boutique, where you're selling things for 100 to 200 to 400, I really urge you to consider adding some things that are really special, really cool, really branded, but maybe aren't as tricked out as the more expensive things in this under 100 price point.

10:03.4 But you make it a little bit more accessible to people. They get to wear your brand. They get to like be a part of the mystique.

10:33.6 The biggest mistake I see when people try to scale their boutique and retail businesses is that they expand the wrong way.

11:55.5 But the logical answer to trying to scale your business is not to add department, like not to add categories, genders, gifts, whatever. The logical answer is to expand on what's working.

12:25.6 You expand on what's working. You don't try to go and do something new that you don't know much about.

12:55.8 anyone these days can start a retail business or a boutique, but not everyone can scale and maintain them and stay profitable.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

732: Retailer: Make January 2024 Great Now

Mon, 04 Dec 2023 05:00:00 -0500

1:48.1 With seasonal change, the merchandise has to change. So whether you have clothes, whether you have garden goods, whether you have gifts, it's always going to shift based on the season, right? So that's why January and the J months have this bad rep because they're transition months.

3:53.7 You see really weird activity in January. So you don't want to start your year off that like that. You want to know that January is an extension of the year before.

4:45.2 If December 5th, December 6th, you're like, wow, I have extra money in my bank account. I should buy inventory for spring, for winter, whenever. No, don't do that.

5:07.2 Make sure you're selling down your inventory for the end of the year. You're getting prepped for January to be a bit of a hibernation period for your business.

5:12.6 Do not think the world is ending because the first two weeks of January are slow.

5:34.2 And these first two, three, four weeks in January in the new year to get grounded in what your plan is for the next year.

5:51.1 Number one is You could right now in December, in November, start to offer coupons that are valid only in January and February.

5:04.4 We should be learning from the big people and implementing it in our store.

7:03.3 Remind people all during January. Don't think you emailed them once and they're going to remember.

8:23.7 Too many people are going into January being like, I got to sell, I got to sell. And they're still on that November, December sort of rocket ship that we've been on.

8:46.8 In terms of your marketing plan for January. Okay. Do the discounting, but also think about other events you could host.

9:15 The big thing that I want you to remember with your assortment during January is it's going to be a funny mix.

9:46 You want to have new arrivals by like at least January 15th, even if it's some Valentine's Day stuff, some Galentine's Day stuff, or it's truly like a new assortment of a small collection that are in spring colors.

11:03.2 That burst into spring is what makes you sales. That's what gets people to notice that you even have new merchandise, that visually you're making an impact through color, print, and pattern.

11:49.1 January is going to be a transition month. It's going to be a slowdown month. Don't put pressure and expectations on your business that you don't need to take a break. Send some fun coupons out, maybe bring in some heart things and lavender things.

11:55.1 Allow yourself to enjoy the break that January can give you.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

731: Retail End of the Year Important To Dos

Mon, 27 Nov 2023 05:00:00 -0500

2:17.6 This is the time to talk about it. This is the time to get people behind your cause.

3:06.8 We've got to promote the promotions that we're doing, any sales, discounts, events. events we have to promote, but we also can't forget that we have to educate our customers.

3:36.8 What matters is how you show up for them. What matters is how you present your offer to them.

4:39.6 But the real truth is like we have to be more nuanced with our marketing. We have to be more assertive, but make an offer.

5:26.8 Be clear in your marketing. Be like so clear that it's like, duh.

6:04.7 Let's really advertise what we're doing, what we're selling, making that offer for the product.

9:32.1 Remind people, you're a small business, you're a local business, you're a woman owned business, and with your inventory, reflect that. Talk about how you can't get it anywhere else.

10:34.7 Because people need gifts. They want to shop small. They want to shop local. They want to shop minority, BIPOC, women owned. So show up as that.

11:40.5 You should still make a profit on your inventory if your markups high enough and if you're not marking down too deep and too fast.

14:35.2 Because people need gifts. They want to shop small. They want to shop local. They want to shop minority, BIPOC, women owned. So show up as that.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

730: Boutique Insights- Thriving in Turbulent Times

Mon, 20 Nov 2023 07:45:00 -0500

5:28.0: So I want to talk about the big picture that I want to talk about industry and then I want to talk about you, how you're feeling.

7:47.2: From being a boutique owner to you being a human in the world, right? We are managing a lot.

10:54.0: If you can get yourself to 12 to 15K, you're good. You're in good shape. You know, like you're good. You're rocking and rolling.

12:16.1: It does feel like hate and division and the wanting to pit sides against each other and all this kind of like, it just, it's happening again, kind of like during COVID.

13:53.8: That is what we've also been revealed to us is we need to be aware of what's going on.

15:20.2: Your work is going to always affect not only your family. That's the obvious, but your work does have an effect on the world.

16:45.9: I believe so much in every single person who's on the other side of this microphone who is I'm in your ears right now. I believe in you so much.

20:50.9: I want you to feel validated. I want you to feel safe. I want you to feel like other people are feeling this way. And it's okay to feel like this, even though you're a business owner.

22:10.4: It's truly hard to have these two things coexist in our life where we want to be really excited and happy about our business. And we are also like extremely concerned about the world we live in and our family or like other things going on.

23:15.8: A little wild out on the streets, and it would be good for you to protect yourself and to think about what can you actually handle.

23:50.3: I don't know who said it first, but when you get nervous, be of service. That's really where I'm at at this point.

25:15.3: And when we have more bad inventory and less good inventory, it's going to get boring and it's going to get annoying.

26:08.3: The root of what we do is like selling fashion. Like go and look at runway shows, go and like look up like Milan trends, Paris trends, London trends. If you can get yourself to London, you will be so inspired.

28:32.3: We got to figure it out. And like, this is a challenge. This is an opportunity. We have the position now to become more expansive and decide that the indicators of success have changed.

29:09.3: Like that to me, that is success right there in a nutshell, right? If you can pay yourself, go on vacation, have a good life. That's, that's ideal.

29:53.2: You get to make this manageable for you. You don't have to have some kind of like record setting business to be successful and honestly like live an awesome life. I think if you're in that sweet spot of 250 to 1 million. You'll have a really nice life.

30:39.9: Let's be honest. We're just selling cute stuff to other women for fun. That's all we're doing. Like, you know, and so if it's becoming not fun or it's becoming blah, we have to start to examine that.

32:20.2: First of all, I want you to start like doing something that makes you feel good and grounded. This is for everyone. Okay. We have to shift our bodies. We have to shift from where we are to where we want to be. And we have control over that.

34:27.2: Whether it feels blah, whether it feels overwhelmed or whether it feels actually completely uncomfortable, what this situation and these emotions are doing is they're allowing us to. See it. Get curious about it and potentially expand our thoughts around it.

35:15.1: Are you really just bored or are you content and like you're just not used to feeling like that?

35:53.9: The first two weeks in January, you should also take off. Like I think after any intense period of selling and being around people and being an energy and money and the exchange of goods and all this stuff, You're going to need a little sensory break.

36:33.2: I also think overwhelm sort of correlates with being burnt out. I think if you talk about being burnt out, it's because you're overwhelmed.

37:06.3: Reminder, you don't have to do Black Friday. You don't have to do any of this stuff. You don't have to do any of it if you want to. The option's yours.

39:14.9: Now, if you are truly discomfort, like uncomfortable, you have a lot of discomfort in your body and your mind, whatever, number one, I think it's important for you to get grounded and start doing things that will help you feel like you're getting, um, connected with the earth.

40:55.5: I also think when you're uncomfortable, you have discomfort in your body, you have to think about what's going to make you feel safe or what is going to help you remind you that like things are okay.

42:14.8: And so remembering that I have control over those things and how I feel, what I put in my body and what I think and how I sleep, all of that like contributes to just like a healthier me.

50:31.9: I just think we're going through some unprecedented times, and it's okay to feel uncomfortable and feel like blah and feel overwhelmed and feel like you don't know which way is up.

50:46.2: The diagnosis for everyone is don't take yourself too seriously over the next two weeks. Give yourself space and time to explore what it is you need to explore within yourself, within your family, within your boundaries and relationships, and then come back to work in two weeks mentally, right?

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

729: Inside Boutique Bootcamp: A Preview of Our Most Recent Coaching Call

Mon, 13 Nov 2023 05:00:00 -0500

2:03.7: What you're about to listen to is a group coaching call. We include group coaching calls with all of our programs. So, we have three levels of programs. This particular call is for our Boutique Basics Bootcamp course.

7:07.0: If you think you can sell everything to everyone and have something for everyone. I've been preaching this for years. And you're going to see it come true in the next six months, like harder than ever, because you can't just sell something for everyone because everyone is no one.

13:20.5: I am Arianne Braverman. If you don't know who I am, um, I am one of the coaches here at Boutique Training Academy. Emily and I go way back. Uh, but I also have my own boutique. It's an online jewelry and accessories boutique called Arianne's Jewel Box.

15:00.6: The reason why I love fourth quarter so much is because I love the energy. I love the spirit, the hustle bustle. Like it just drives me.

16:15.1: If you ordered anything special for black friday Make sure you know when it's arriving Uh, and anything that you have ordered specifically for holiday, make sure you know when that's arriving. It's really important to check those deliveries because you have a very short window.

20:03.4: I usually try to make it a little bit less than what it would be if you bought three separate bracelets, just so it feels like a deal. Um, there are so many great ideas that you could do.

21:44.7: Customers want things to be really simple right now. And the easier you can make it for yourself and for them, I actually think your sales will be higher.

22:28.5: If you do have a lot of inventory, just use what you have. And like, you're like everything Arianne saying, like making bundles, making packages, making it like gifts giving, like you can do that with the inventory you have.

24:44.2: I think people are a little bit sick of being sold products too. I think they want the experience they want.

27:28.3: We have a lot of people selling cheap stuff online and then we have a lot of people like Nordstrom has gotten like pretty expensive, anthropology has like 300 dresses, 400 dresses. So I think also there's this really special place for boutiques.

29:53.4: It seems like most of the fall things were 20 to 40 percent off. Like there was some good sales to be had. And I was like, well, it's the right time of year to have the sales, you know, it's very busy.

31:21.0: this is where we stay focused and this is where we say, okay, I have six weeks to like go hard in my business. I'm not going to let this stuff distract me. I'm not going to let someone in a Facebook group say, The economy is so bad. I'm not making sales. Like that's their story.

32:30.5: So I already talked about like buttoning up your Black Friday stuff, but you should also be planning out what you're posting.

35:20.4: And one of the big things that keeps coming up in every space I seem to listen to is the more you do, the more you'll make.

36:13.2: How do I attract new customers? You know, the best way to do it is post more and be more clear about your posting.

38:14.9: It's all going to make you money in the end and it's not your job to figure out who's going to buy, what they're going to buy, when they're going to buy, where you're going to ship.

38:50.2: Your effort will eventually. Turn into orders, turn into money. It might not be immediately. It might not be tomorrow. It might not even be next month, but you're going to get there.

41:06.7: So think about how you can, you know, think differently, think outside the box about what you're doing, and not overdo it because you think that's going to make you more money.

46:02.1: Like make it very clear, like what you want to do for each day and just figure out how much you want to take off or like, you know, it could be a flat price.

51:36.1: A lot of times when people are doing sort of the progressive deals like that, they also can have the option to just save it and ship it all at the end of the week, like if you're just online.

58:25.9: I just think the less clicks to get to where you want to be, the better.

1:03:51.5: As a good reminder for everyone here is like, just make sure of your return policy and all that stuff.

1:05:49.3: I don't think it's unreasonable if people know that it's final sale for it to just be final sale.

1:09:53.0: This is a time to be very tight with your buying because you don't want to end the year with a lot of stuff.

✨Like what you just heard?? Join our Boutique Basics Bootcamp and you can have more calls just like this one!

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

728: Boutique Strategy: Short-Term Fixes and Long-Term Vision

Mon, 30 Oct 2023 05:00:00 -0500

2:16.5: There's no one path to success.

3:13.3: There's been some quick fixes or people who've started businesses really quickly and maybe seen some success. But this is where the short and longterm thinking in my mind happens because you have to be on the pulse and you also have to be thinking longterm.

4:37.4: Size inclusivity has been something that we have been fighting for from vendors, from brands for so long. This is something that, you know, we want more cute clothes and inclusive sizing period.

6:22.4: We're just kind of, again, reinforcing the fact that women fluctuate sizes no matter what.

7:05.4: And while we don't want to take our eye off the ball with making sure brands and. Vendors have inclusive sizing, also watching our customer base, watching our size selling, seeing if we're like something's changing because this might not affect you at all.

7:29.1: I think we have to recognize that as boutique owners, we have to start being really flexible. We have to start understanding that our demographic is changing kind of all the time.

9:33.2: Maybe you start to expand where you're shipping or where you're advertising to, to encompass more people. Because for sure, one of the things we always need to be doing is attracting new people.

10:46.8: I'm going to know what's the best thing for me and the best thing for me is really looking at your inventory. I think we think there's these quick fixes, um, but to grow and scale a boutique business, it really benefits from time and consistent effort.

11:12.5: If you're sending an email, sending a text, doing an app notification, all of these things, these are touch points with your customers. The more they see it, the more top of mind that you are, and the more they get closer to buying. 2 percent of people buy on their first contact with you.

12:27.2: So I want you to consider what are some areas of your business that you're really just thinking about in the short term too much. I need to fix this quickly. I need to post more. I need to make more sales.

13:37.7: Look really long and hard at what you have. What have you bought? How are you assorting it? How are you styling it? What are your, um, tips and tricks to being able to style it differently for someone who maybe can't?

16:07.4: And I think it's interesting because we forget that it takes time to build a business.

17:06.0: The hardest part is staying excited because when you first start and you're buying stuff and you're like getting quick wins or you're feeling good about stuff, it's really addictive and it's really hard because you can get really addicted to the money coming in, right?

19:02.8: And you might find that you get into boutique land and you don't like it. And that's okay too.

21:05.0: You can grow your business fast, but you have to also think longterm. You have to set yourself up for the long run.

22:11.9: If you're thinking negatively, guess what? Your longterm is going to be tough.

25:23.3: I don't wanna commute, I don't wanna have a boss. I don't want to hope that someone puts my paycheck in. I wanna know I have control over my financial future. And I think that's the longterm thinking that a lot of us need to start to shift to.

26:04.1: Whatever your decision is, make sure you're baking in what that life looks like for you.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

727: Changes in Boutiqueland/Thoughts on 2024

Mon, 23 Oct 2023 05:00:00 -0500

5:32.0: You know, there's a lot of people that just step into entrepreneurship and it's like not their thing and no judgment.

6:47.0: Because let's be honest. Most people that own a boutique and you know, I know I have my dudes out there and I also have mostly women I'm chatting with, right? And we know we are tired like we were tired.

7:48.6: I think we have to all really, really be honest about when we start a boutique. Like, what's enough? What's enough for you? What's not enough? What's worth it? What's not?

9:24.2: It's money and numbers that we in a capitalistic, like, society have been raised to look to for success. And I don't really believe that that's true anymore.

10:59.9: I really feel so strongly that you should be afforded a business that can make you money and give you a really nice life. Whatever that looks like to you.

12:28.4: I think we focus on all the wrong things when we start businesses sometimes because we think we just have to do all the things and it's not true.

13:29.3: Billionaires don't really care when they work. Or when they don't work.

15:21.9: I worry that people are just getting themselves back into the LuLaRoe mindset of like, the more I work, the more money I make. And it's absolutely not true.

16:31.0: So in my mind, I think you've got to think about what does demand look like in your business?

19:39.0: So I think thinking about your business from a big picture of what do I want my life to look like? How much do I really want to work? How much money do I really want to make? And what information do I already have at my fingertips to be able to implement a strategy that's going to be profitable for me.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

726: Let's Talk About Debt, Baby

Mon, 16 Oct 2023 05:00:00 -0500

8:35.0: I've been studying money and money mindset for a long time. I will preface all of this conversation. With a short legal disclaimer saying, I am not an accountant.

9:33.1: I want to speak to this idea of debt because especially in the United States this is something that Basically, our society has decided is bad and I'm here to kind of flip the script on that for you boutique owners.

11:00.8: So often as women, we give away our power around money.

11:48.3: Taking out a 300, 000 loan that's called a mortgage isn't considered debt. Like, FYI, that is debt, okay? It's the same as the credit card debt you use to invest in inventory for your business.

13:04.6: We also then look at someone who's spent money on a credit card to invest in their business and think that that's bad. Guess what? That business could actually grow.

13:51.8: Can we start switching our mindset around calling money we have used to invest in our business, actually an investment and not freaking debt.

16:08.3: You've got to realize that like when I talk about the fact that I made six figures every year in my business, I also ran with that. Those investment loans, right? I ran with those loans over time. That doesn't mean that I didn't turn a profit. I did, but I was paying back those loans over time.

18:34.1: I see women paying off huge chunks of their credit card with the money they make from their business. And guess what happens, they pay off a chunk, and then they have to go buy more inventory. So what do they do? They use their credit card again. And it's this ridiculous cycle.

20:15.0: You've got to stretch out those payments because it's going to start to wean you off the credit card. Okay, you want to be running a cash business as much as possible, right? You want to wean yourself off the cart.

21:10.9: The deal is, is that if you can start to work off cash, then what's going to happen is you're going to end up being able to pay yourself.

22:01.0: As you pay a small amount is it's actually gonna build your credit score you guys And when you have a better credit score you're able to access more capital for when you do want to grow your business.

23:09.9: You need to make sure that you're maximizing what works in your business and minimizing what doesn't from an inventory perspective.

23:57.9: Realize that debt actually equals trust. The idea that you are so trustworthy. That a bank or a parent or whoever has given you this money has given you this money, right?

28:15.5: We have the opportunity to heal our own money story at any given moment of any day. So guess what? You have control over your fate and you have control over your reality.

30:36.1: Choose what your money story is. So shifting your money from debt is bad, debt is shameful, to debt is people trusting me.

33:33.5: We all have to thrive on our businesses. And so I encourage you to check in with your own self worth. How are you feeling about yourself? You know, do your prices reflect how you feel about yourself?

35:04.7: Let's take a quantum shift in your mindset around your money story and around the idea that borrowing money, AKA having debt is a bank trusting the hell out of your smart brain and your hard work. That's what it is.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

725: FAQ's About Starting a Boutique

Mon, 02 Oct 2023 05:00:00 -0500

1:28.3: It's going to cost you some money, obviously, to have a point-of-sale system, meaning you need somewhere to sell it and accept credit cards.

2:13.8: If you're going to start a boutique, uh, whether it's home decor, gifts, children's, women's, men's, you've got to think about what are the things that people buy most often? What are the categories that they're buying?

3:55.7: Now people always say like, Oh, I should have something for everyone. No, you should have. Lots of things for one person or maybe two people that are kind of similar. That's the way to go.

4:40.8: You can't just sell graphic tees. I'm sorry. You can't just sell Stanley Cup dupes. I'm sorry. You can't just sell a bunch of junk and think you're going to make money. It doesn't work like that anymore. And if you think that, then you're on the wrong channel.

5:31.8: You've got to start somewhere. And the more focused you can be, and I hope that's what I'm getting across to you now, but the more focused you can be, the more successful you're going to be.

5:53.1: Having cash on hand is your greatest superpower when you're starting any business but especially an inventory-based business like a boutique.

7:07.3: As long as you're figuring out how you can work it into your cost, I think free shipping is a great way to go. That said, you don't have to.

7:44.0: People always ask me, can I use stock photos, Emily? Yes. The answer is yes, you can. Do I suggest it? No. Don't do it.

8:23.2: Now, it could take a tripod, it could take a friend, it could take a spouse, it could take a child, but please model your own stuff. Be in your clothing, be in your outfits. If you can't do that, at least do a flat layer, and put it on a mannequin, but have the photos be yours.

9:47.6: You want to have a real active website with a real-life human behind it. That is the way to be successful. That is the way to stand out and stock photos don't get you there.

10:57.0: Put yourself in the game so that people know that you are a boutique business and show up for yourself if you're going to have a boutique business.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Fall in Boutiqueland Updates |BONUS|

Fri, 29 Sep 2023 16:00:00 -0500

Click here to see more about Boutique Basics Bootcamp. Enroll in Boutique Basics Bootcamp now for the lowest price and over $3200 of bonus material!

This episode has not been edited for ums or gaps! Enjoy!

Emily on IG: @stylishandsuccessful or @boutiquetrainingacademy

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

724: Would I Make a Good Boutique Owner Based On What I Do Now?

Mon, 25 Sep 2023 05:00:00 -0500

00:07.1: Let's talk about what jobs or where we see most people come from in boutique land to start their boutique.

1:01.8: First and foremost, it's stay at home moms, it's mothers, it's women, people with uteruses that have had children that want to start a business.

1:49.2: You're going to need support with your business and with your child or children. The more kids you have, I think the harder it's going to be.

2:03.1: If you have kids and you're really good at managing your time and you feel like you have these pockets of time to work, then yeah, having a boutique is going to be awesome for you.

2:31.6: Now, the one downside about being a stay at home parent and starting this business is summer.

3:29.5: If you have the time and you have good skills to manage lots of things, like as most stay at home parents do, then having a boutique is a great business for you.

3:45.1: Believe it or not, nursing and teaching, listen, you're in a power position in those places. You're in a position of power and you're dealing with people, whether it's children or adults. That is what you're going to have to do when you have a boutique business.

5:04.4: The other two places we most often see boutique owners come from are the world of sales or finance.

5:39.6: You're going to have to take pictures of yourself. In these items, using these items, videos, all of that stuff is going to be so important to your success. And so just know that you're going to have to kind of get over using yourself, using your voice, your image to sell.

6:13.3: If you are good at selling, if you can put yourself out there, if you can talk to anyone, and if you have style that people comment on all the time and say, I want to dress like you, or where did you get that? You could be really good at having a boutique.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

723: What Makes an Online Boutique Successful NOW?

Mon, 18 Sep 2023 05:00:00 -0500

46.6: I worked for seven years in corporate retail merchandising in New York City for big brands that, you know, then I started my own boutique.

2:08.0: If you are not committed to either finding cheaper wholesale items or marking things up appropriately, and I'm talking like three times markup, you will not be successful.

2:46.4: And the amount of money we make is dependent on the difference between the wholesale cost and the retail price of that item. So the bigger that gap, the more money you're going to make.

3:28.4: Because if you want to join Boutique Land and you don't have a clear vision of who you are and who your customer is, you also will fail.

4:49.9: You are allowed to have a strong point of view and that's what actually makes you stand out from the crowd.

6:10.5: Sell your own stuff. Sell your own style. If you can go to LA and you can go to some markets and you can shop other places other than just Fashion Go fair and online spots, you're going to have a better go at it because you'll be able to connect.

7:01.5: You've got to pivot to something more unique and you can inherently charge more for things that are more unique.

9:55.1: You can take your own photos, whether that's a mirror selfie or you set up a tripod just like I have right in front of me, a tripod of a video camera, and that's shooting me and I'm going to publish this out to the world.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

722: How Much Does it Cost to Start a Mobile Boutique? and How Much Can I Make?

Mon, 11 Sep 2023 05:00:00 -0500

1:42.4: Having a mobile boutique was really fun for me. I loved all four years that I did it, and I want more people to start the business. And I want you to start a mobile boutique if it's something you're excited about.

2:18.8: The obvious first thing is you need a truck, a trailer, a whatever, an RV, a bus, before you even get into buying that vehicle, you really want to think about what you want to do with your boutique business.

3:39.6: I actually would keep back stock while I was at events in the front seat, and that like really helped me carry more things, and it just kept me more organized.

4:17.2: Now the downside to that is that every repair, every mechanical issue became a business issue because I couldn't just swap out a different truck or a different vehicle to tow it.

4:56.3: If you go the route of a trailer, again, you see... You still have to think about how big it is. You still have to think about the interior height. And this is a spot where you would want to think about adding some sort of back room or back stock area as you start to build it out.

5:50.4: You're going to have to search for the right thing in the right place at the right price for you.

7:34.8: But remember, the outside is your marketing. That is your front door. That is your brick and mortar lease.

9:57.3: You're going to need commercial liability insurance. That will cover when people are in your truck walking around. it will cover any injuries that happen.

10:26.1: From my experience, auto insurance is, it's going to vary depending on where you live, where you're going to park that truck. If you're in a city, it's going to cost more.

11:59.5: So one of the biggest costs, honestly, is going to be vehicle repairs and event fees. Instead of paying rent, you're now paying event fees.

13:54.1: Most of your ongoing costs are going to be gas, supplies for the store, vehicle repairs.

15:00.5: You might have to have the trailer replaced, maybe some spare tires. It is less of an ongoing cost to have a trailer.

18:57.2: My whole thing was like, you host the party, I'll pull up, and I'll do a great job entertaining your friends.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

721: Challenges New Boutique Owners Face

Mon, 28 Aug 2023 05:00:00 -0500

1:19.7: We need more boutiques to open because we need more perspectives. We need your point of view.

1:50.4: So first and foremost, no, you cannot buy samples. I know it sucks. You just can't. Okay. The way that the wholesale piece of the industry works.

2:57.3: This is why I always say you should go to market or try to go to LA or New York or wherever these people are so you can see samples and you can see what's going on.

3:43.2: So now when you're on a wholesale website or you're looking at a wholesaler's line sheet, what you're actually going to see is the wholesale cost per unit.

4:18.5: You are going to get great prices on styles that you didn't even realize you could get such low prices on.

5:48.3: You're going to have to ask that vendor, what are their packs? What are their minimums? How are their packs broken down by size?

6:41.3: Now, when you go to buy from a vendor, they're going to tell you what their minimum order is. That minimum order is for an order. That's not for a style. That's not for a color.

7:11.1: Generally, the minimum order is around 100. It's really easy to spend, that's like a style or two or three, you should get there pretty easily.

8:20.5: Now, if you're going in and you're buying women's or men's, you want to make sure that you're buying the right size kind of template. So there's a difference between juniors, missy, contemporary, and men's.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

720: Expanding Your Boutique's Initial Assortment

Mon, 21 Aug 2023 05:00:00 -0500

1:14.6: We're talking about growing our assortment today. And to me, that's a really important topic because I've seen so many people do it incorrectly. They end up with lots of inventory sitting in a back room or sitting in a warehouse or in a storage unit or whatever.

1:47.2: If you're in a spot where you're like, I'm making all these mistakes that I'm like, talk about great. You see your mistakes. You can fix it.

3:59.3: What it really is, is money being spent that shouldn't be spent there. That's the problem.

4:07.5: The wrong way to add more inventory to your assortment is to willy nilly expand in sort of breadth of like, I'm going to carry more different stuff. That's wrong.

6:00.8: So there's sometimes where it is just a bad product, a bad product idea, a bad concept. Move on. move on to the next. Be like, I made a mistake.

6:24.5: The best way to grow your inventory and your assortment is to double down on what's working.

6:57.9: How can I also entice the person who already bought it to buy it in this new version that I'm going to bring in? That's what I call the sister-cousin effect, okay? It's not the original. It's not you. But it's your sister. It's your cousin. They sound like you.

7:30.1: We are going to get on a path where we start to invest more in our top five categories, our top ten categories. Our top category, period.

8:42.5: You don't have to be perfect in your guesses, but you have to be perfect in your reorders, your restocks, your sister-cousin buys.

9:20.4: The minute you start selling is the minute you start understanding what will sell in the future.

10:54.2: Whether you have a big store, whether you have a small store, your best bet for growing, scaling, and investing in your product assortment is always going to be to support your top five categories.

12:58.8: Don't buy or run a sale to fix a sales problem.

14:49.2: So regardless of where you're at, you're going to have to grow your assortment, whether that's from a small amount to a bigger amount or a big amount to a bigger amount, you're always going to be growing your assortment, growing your inventory.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

719: Moving from Online to Brick and Mortar Boutique

Mon, 14 Aug 2023 05:00:00 -0500

0:56.8: I always say focus on one store first, grow that, and then add.

2:39.1: They do local pickups, things like that. That's actually, I think the best-case scenario for opening a brick-and-mortar because you already have this built-in customer base locally. And then they're going to say to their friends, Hey, let's go to this store. I think it's really different.

3:10.8: Let's say you have been selling online and you're sending orders all over the country, you do want to be sure that this location is going to have your people at it. Like, do demographic research on the area.

4:42.9: So if you are focused on building a brick-and-mortar boutique, the online business is going to suffer. Unless you have an online boutique manager who is going to continue to maintain that business.

6:46.7: The hope is that obviously they follow you and you are still selling to the same customer that you sold to online. Now, will they buy the same things? Yes and no.

7:29.7: Just because you open a brick-and-mortar does not mean that you need fillers.

9:19.7: The thinking is different. You want to make sure the store looks great. So people walking in want to buy things that are gonna pay your rent, pay, you know, all that jazz.

11:23.3: There’s going to be the shift in your marketing that needs to happen is you're just going to make everything local now, okay? With anything paid or organic. Every single post is going to have your location.

13:00.7: So if you have a brick and mortar, it is also still important to make sure you have a good amount of your inventory online so people can really get a preview and get an idea of what the prices are and what the selection is.

15:28.3: These are the types of things that build community, build a sense of loyalty over time, and building those genuine connections, honestly, I think that is why brick and mortars are doing well.

17:12.2: The brick-and-mortar model has been around forever. So if you have the right concept in the right space with the right marketing, and you're the right person for it, like, those things can line up.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

718: How to Shop at a Market or Show

Mon, 07 Aug 2023 05:00:00 -0500

1:30.5: If you are someone who feels overwhelmed often, or you can't handle lots of people, then going to market or a show might not be for you.

5:48.2: So the intention of going to a show would be to hopefully place orders, but to touch and feel and try on and meet the vendors and maybe meet new vendors that, you know, every vendor isn't on Fashion Go.

6:47.1: You'll find is generally organized in a way where the buyers that are coming to that show are all buying for the same kind of customer.

8:37.4: If you're online, you are never going to like touch and feel things. You're taking a gamble every time you place an order. And that's okay. It's an educated risk.

11:38.6: Each show is going to be a little bit different. The off-price show tends to sell things that are, they would call the margin builders. So they're lower-cost items.

12:05.2: So it's a good thing to go through the vendor list before you sign up for one of these events.

12:30.9: For someone who is neurodivergent or maybe has trouble with crowds or bright lights or music, something like magic could be really hard. That's a downside as well as going to a market center or a show.

14:13.9: You don't have to, like, be dressed to the nines with your perfect hair and your perfect purse, you're there to do business, you know? And so, whatever that looks like for you.

14:34.8: Remember, at these shows and at these markets, you have all mixed goods as well. So there's a lot to see. There's a lot to do. , you also can get education.

16:55.8: The coolest part about it is really getting to be immersed in it. Immersed in the industry that you've decided to start a business and there's so much benefit to that.

18:03.2: You don't have to buy anything and what you buy, you should love it. Like, love, love, love, love, love it.

18:57.8: whenever I bought what I absolutely loved, those were the things that sold out first.

20:27.3: Make sure your deliveries are going to work. Make sure the retail prices are going to work and then either place an order or. Take a step back and say, you know what, I'm going to just take pictures and take notes on this and I'll follow up, give me your business card.

21:36.9: If and when you do place orders, the vendor should give you a sheet, an invoice. You're going to take those sheets. You are going to guard them with your life. You're also going to take pictures of everything you ordered with your phone or a camera.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

717: Make 20% More in 30 Days

Mon, 31 Jul 2023 05:00:00 -0500

1:12.3: 20% is a lot of money for a business. But it's also not that hard. So let's think about what 20% would look like in the next 30 days for you.

1:51.3: You need to make sure that you have inventory. Okay. If you don't have inventory, then that's okay.

2:32.6: If your customer is already bought into something that's really working, then you're in a position where you have the opportunity to buy more in a different color and a different print and a bit of a different style and potentially charge a little bit more for it.

3:34.5: But when you're pricing products, I find more often than not, people are pricing too low.

4:22.6: So many people don't want to charge more for like an everyday item when someone's going to get way more wear out of it. They think, oh, well, I'll charge more for like a nice dress that someone would wear to a wedding.

5:00.9: I think that's the craziest thing because what you're doing is you're saying that the cost per wear of that item is going to be way better because someone might spend 30 on it, but they're going to wear it 30 times.

6:30.5: Look at the inventory you have and be honest with yourself. Did I buy this and it was a mistake? Did I buy this and I haven't really shown it enough?

7:31.6: I see so many boutique owners that are just like, well, things aren't selling and I don't know what to do. Keep trying. You have to keep trying.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

716: Shattering Income Norms: When Women Boutique Owners Make More Than Their Husbands

Mon, 24 Jul 2023 05:00:00 -0500

3:13.8: I was raised middle class in a blue state. And I think that generationally, I'm like two generations away from the Great Depression. And I am one generation, not even, I'm 10 years away from women getting bank accounts.

4:09.2: I want to recognize that things are changing in the boutique industry, especially because it is a woman-led business, and I'm sorry, I'm a woman female-identifying.

5:07.0: I think this is a big piece of it is when you are starting to make more money, you have more access to things. You have the ability to really affect change when you have that economic power, when you have wealth when you have money, and for so many of my scale girlies out there, my scale people out there for you, you have so many opportunities to build wealth.

6:49.6: That's where this stuff, this Underlying retail mindset stuff starts to come up around us being wealthier than our spouse, wealthier than our parents, making more money than family members.

6:56.5: The boutique industry is definitely a path to wealth, a path to building a sustainable business and a sustainable income for your family and a sustainable like this is not a hobby.

9:48.4: If we're not the change in the conversation, then no one's going to change for us.

11:10.3: I speak from a place of knowing where you're at, having worked through some of it and like still working through it with you on this podcast, like coaching myself as we go through this.

14:12.2: How does that power dynamic play out within society, within your home, and within your family?

14:55.7: What happens when we do make half a million dollars a year, our husband gets to quit their job, wants to quit their job, and stay home and take care of the kids? Or, maybe doesn't stay home and fully take care of the kids, but is the lead at the house.

18:00.4: I think with an untraditional relationship and a traditional male-female identifying household partnership where that we have all been sold I do think that there are some unique things going on.

21:03.1: You've got to figure out how to navigate with your partner. Managing what you want, managing the downtime, managing your family time, managing that labor at home.

22:18.3: A lot of insecurities can come up when money shifts and money gets different, right?

24:21.8: You have to navigate in a way that works for you and not forgetting how powerful the money that you're bringing in can be and what it could afford you, what it could give in your life to your partner.

26:33.4: There is an opportunity for us to start to embrace women as being head of household.

31:18.1: But you are allowed to gently and firmly push back when people challenge your little business. Oh, yeah. My little business. Yeah, it paid for my new Mercedes. Oh, yeah. My little business that paid for our house.

32:20.8: Be okay pushing back, and then be okay with people not understanding. You are still allowed to be the change. You are still allowed to speak that things are changing.

35:45.9: I want you to feel empowered. I want you to feel like you own a business that is successful, even if don't feel like that all the time. And I want you to start thinking about as you grow this business happens next.

39:18.0: There's so many opportunities for you to make more money and make money with the power and the leverage that you have with your business.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

715: Boutiques’ Pivotal Next Six Months

Mon, 17 Jul 2023 05:00:00 -0500

3:13.7: I'm worried that so many boutique owners think there's one way to do things.

3:44.7: It's just so important to be your unique self and only do the things that you want to do.

6:34.5: One of the biggest things I see across the board and boutique land is this turnover.

8:16.2: This is a good double-check on, do I really need to buy this? So many of you are overbought. Even working with people who are helping you with buying plans. I'm shocked to hear how many well-established companies are having people overbuy.

11:57.5: It's an opportunity for you to re-examine your business. What days you're open, how it's structured, what you do in your business. Do you do more events, uh, and have fewer store hours open, right? Do you teach classes on something that you're interested in?

12:32.8: I think you're going to have to have a multi-dimensional boutique business. You're going to have to be able to scale up to the point where the business can support you.

14:49.6: We need to continue to challenge vendors to actually like fit things on plus-size women so they fit. There are some vendors that are doing it really well and there are other vendors that need to get it together.

15:53.9: Remember, all of these beauty standards, these fashion standards, aren't necessarily originating from women.

16:39.8: Do something that like feels like a passion project and might make you money.

20:00.5: When you're in a regulated nervous system, when you've taken deep breaths, when you've had a great night's sleep, when you're in a position where you just feel really good, what sounds fun?

20:27.0: Especially in your business where you have complete control. If you don't want to be open Mondays, don't be open Mondays. If you only want to be open in the middle of the day, just be open in the middle of the day.

21:08.6: A buying plan is so imperative, even if it's not perfect.

25:52.4: I think that as you become a more established boutique owner, those are the things you're thinking about more and more. And because you're thinking about that more and more, some of it you've masked.

29:00.0: What I will say is that being in a community and having the support. What I will say is people are uplifted by it. They're motivated by it. They get to the point where it feels really good to them.

34:01.0: is the demand there? Yeah. But also are we kind of like creating the demand ourselves by producing so much by offering people so many options and so many choices?

35:07.0: Maybe you honestly open up your store because you're like, I want to dive into this and help people like me or I love fashion and I want to show my unique style.

38:30.4: I'm showing up in the ways that I can. And I'm pouring my heart into the spaces and places where I can, because that's what I have the bandwidth for. What do you have the bandwidth for?

40:40.8: Be careful with shackets, please. And I would also say, like, maybe be careful with sets, like, two piece sets. I think that people are still going a little too hard on two piece sets, so I just want to, like, warn you.

41:37.4: I want you to remember that there's still the woman just like you who needs to get dressed for every day, not just the Taylor Swift concert, not just the Barbie movie that they're going to with their girls.

43:29.3: Remember, people are coming to you because you're more fashionable than they are. You know what fits better than they do. You have a magic inside you that allows you to see a person.

47:17.7: Fall is always a good season, even if it's only slightly good, even if it's flat to last year. We still know that the price points are higher in fall, and so we'll naturally make more money because we're selling more long sleeves, more jackets, more pants, denim, you know, there's more fabrics.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

714: Motherhood and Margins: Having a Baby While Running a Business

Mon, 10 Jul 2023 05:00:00 -0500

3:31.1: I turned 40 a week after my daughter turned one. So I currently have a 19-month-old at age 40 which most people would say is super old. I actually love it.

5:02.8: I honestly think that women's healthcare after having a baby is ridiculous. The fact that they talk about baby blues and postpartum depression and anxiety and rage and all of that, like only being up to eight weeks after 12 weeks after you give birth, like. Oh, no way.

6:31.3: I think the motivation to want to work after you have a baby is also not always high for people.

9:29.4: Focus on how you wanna grow your family. Because growing your family could happen in a lot of different ways, and it's gonna happen how it's meant to happen. So just focus on growing your family and that really reframed my headspace.

16:27.5: I didn't realize how tough recovering would be, regardless of how you choose to feed your baby.

20:01.4: I am still running a business, and that business is the backbone of our family. Like this business financially supports our family. My husband does not have a traditional job. Like a nine-to-five job. So in a lot of ways that's great because he has time to help. He has time to, he's with her 30 hours a week right now because we don't have, we're not doing daycare yet.

21:21.7: In a lot of ways, having a business has really helped me. Be a mom managing everything, whether it's like nap schedules, food, bottle choices, toys, clothes like knowing that she's hitting her milestones, all that stuff.

23:16.8: Like you're gonna have those days like you just are, and the added pressure of having a business and feeling motivated to work on your business it's a balance. I think having flexibility in more ways than one is gonna serve you so much better.

27:16.2: When you have a business and you've started one and you grow one and, You have so much ability to adjust it, and I think what you have to do is give yourself the permission to adjust it and pivot and figure things out.

29:52.2: I think you have to allow yourself to pivot to what's gonna work for you now. Because like you said, what used to work doesn't necessarily work. So what is gonna work for you?

32:41.2: It does get a little easier in some ways, but also again, harder in other ways because now she's also a runner.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

713: Launching a Boutique Now- What I Would Do Differently

Mon, 03 Jul 2023 05:00:00 -0500

0:32.2: I really want to help you understand that starting a boutique is not for everyone and going into it with a full scope of understanding what could go wrong and what could go right is really important.

1:01.5: I think one of the things people think when they have a mobile boutique is that things are gonna be easy. Like, oh, I'm gonna just pull up and sell things. And that's not at all what happened.

1:58.2: My perspective is totally unique and I'm gonna show that perspective in my retail store, and so I'm not gonna worry about competition.

2:40.9: I think one of the things that I would not do again, would be to get obsessed with having this beautiful website if I had a brick-and-mortar or a mobile boutique.

3:52.1: I think too many people think, oh, I'm gonna open an online store and have a brick-and-mortar and it's gonna provide the same amount of revenue as my brick-and-mortar. And to be honest with you, that's just not really how it goes.

4:33.9: If you're going to do one thing, don't feel like you have to be online. And if you're online, don't feel like you have to open a physical something.

5:20.4: In the entrepreneurial world, most of the time partnerships don't work. They say partnerships sink ships.

5:49.8: Having someone that's like sort of a higher-up person rather than a partner I find is really good.

6:48.1: If I were to start a boutique again, I would be really focused on one particular style or one particular lifestyle. I would be really narrow with my assortments starting out, and then I would expand.

7:58.6: I would make sure that everything I brought in was something that I'm like, I absolutely love this.

8:33.8: You don't have to be everything to everyone. You don't have to buy all this stuff. Just buy what you absolutely love, love, love, love, love.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

712: Online Clothing Boutiques- What You Should Know Before Starting

Mon, 26 Jun 2023 05:00:00 -0500

50.7: A lot of people are getting into this business now, and they're not realizing the impact that it's gonna have on their life and what they're gonna have to do to be successful.

1:01.6: An online business obviously requires a lot of technical stuff.

1:33.4: If you're not tech-savvy, that's okay. Just know going into it that you're going to have to at least be adaptable and open to learning all this new tech stuff because once you learn it, you can totally do it.

1:49.4: You have to be willing to be a DIY person and go through the tech, the struggles, and the annoying little things that happen

2:24.4: You're gonna have to plan your product assortment. You're going to want to identify your ideal customer, and you're going to wanna have a point of view if you don't have a fashion point of view for the person that you're trying to sell to.

2:42.2: And I think it's important to know that the stronger your point of view is, the more you have a direction with your assortment and, and what you're doing and where you're growing and who you're catering to, all of that really matters these days.

3:09.9: When you have a boutique having five core items that are just really good items that put a uniform together.

3:38.3: It's important to know though, when you're online, you have to be the face of this or you have to hire models.

4:32.1: It's important to know though, when you're online, you have to be the face of this or you have to hire models.

6:09.0: Social media is like having free newspaper and magazine advertising at your fingertips all the time.

7:00.7: But for you as a boutique owner, it's also important for you to show up how you're wearing your own clothes.

7:39.0: You are the best influencer for your business.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

BONUS Mid-June Boutiqueland Updates

Tue, 20 Jun 2023 06:00:00 -0500

Boutique Brilliance Classes

May 15 Training

Boost Your Boutique with Emily Benson

BONUS Mid-June Boutiqueland Updates

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

711: How to Start a Children's Boutique

Mon, 19 Jun 2023 05:00:00 -0500

1:33.0: It's really important when you start your kid's boutique or children's boutique to focus, you cannot sell newborns to tweens. All of the things in between boys, girls, gender neutral, wherever you're headed with this, plus toys, blankets, it's a lot. You guys, you've gotta focus.

2:14.8: I think that opening a children's boutique is a no-brainer because you're always gonna have customers. There's always babies being born.

4:24.4: Is the wholesale high? Can we only get sometimes a 2X markup? Yes. But there's going to be places where maybe you can make more.

4:52.7: Don't be ashamed if you have to charge what you feel like is a lot of money for kids' clothes. You have to find the right customer for that item, but I guarantee you will find those people.

5:40.9: But from my perspective, children's inventory can be hard to find. But when you do find it, there is some really good stuff out there.

8:43.1: Really, I want you to make money with your children's boutique because it's important, it's necessary. It's definitely a needed thing in the boutique landscape.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

710: The #1 Most Important Thing in Your Boutique Business

Mon, 12 Jun 2023 05:00:00 -0500

1:30.5: I'm seeing boutiques run ads and they're one of two things: They're either targeting me with “Come to our store opening” and they're in Virginia, I'm not in Virginia. Or they’re advertising denim, which I hate.

3:24.3: This is the phenomenon I'm seeing in Facebook ads. It’s a video and two photos the size of your phone screen. In the video the boutique owner or model is pulling on the side of their jeans, basically showing they’re form-fitting but stretchy.

4:43.9: In the past five years, denim has become really saturated in terms of how many boutiques are selling it. The main brand I’m talking about is Judy Blue. Because they're a wholesaler, they distribute to a lot of places.

6:28.7: I'm the one that says, sell what you love. People fight with me all the time about this saying “No, you shouldn't sell what you love.” Yes, you should!

8:13.2: The way Judy Blue has grown in the past four to five years has been phenomenal. What did they do? They realized that people wanted stretchy jeans. They realized women want stretch, and they shifted their assortment to fit that. They also started carrying plus sizes.

8:56.9: What Judy Blue did is partner with at least one, if not several, big boutiques. That made the boutiques the resource for Judy Blue Jeans, almost like a distributor. But what happens when you have that much inventory? You have to advertise it and become an expert in that category to move units.

10:41.0: Judy Blue has given themselves an opportunity to get to more people because they end up having more reach. They basically partner with big influencers and big boutiques.

11:10.5: I would call a big boutique, someone doing over 10 million a year. If you're doing 100, 200, 300 million a year, you're not really a boutique anymore. I think a boutique is really five million and under. Your footprint is small.

12:12.5: The stretchy gene ads. You've seen them, I've seen them. There was a moment when I saw three different boutiques advertising the exact same ad. There's some good stuff about that. One is that this boutique is becoming known for this. That is their thing and they know their customers love it.

13:23.7: Become known for something. That's what's going to make you stand out. Learn from this. Think about how Judy Blue, said, oh my gosh, there's a niche in the market. How can we make better denim and quality products stick at a really nice price where we know our boutiques need to be? And then how do we partner with some really big boutiques to get ourselves out there. Get to their customers, give them exclusive styles, and maybe give them a first look at things. Can you do that with certain customers? Can you do that with certain influencers that you work with? Or even just yourself?

14:05.3: You could create a VIP email list where it's ten of your top customers and you email them first with “We just got new styles in” or “Here's my top five favorite styles”. Maybe you sell $100, $200, or $300 out the gate. That's going to fuel you to be able to launch to more people.

14:33.6: It looks like a coordinated effort to grow your business through partnering with someone bigger than you. Over time, that's going to be more and more strategic for more vendors and more brands.

14:57.8: This is your strategy too. Be good at one thing, be good at one product category. Be really good at knowing your customer.

15:33.4: When you are ready to do ads because you're known for something because this is like your thing and your customers and you know your customer so well when you go to write that ad copy and do the pictures and do the video and create this. You know, again, pulling the stretchy jeans out, but your version of it, that ad writes itself because you already know what's going on.

16:41.7: Let's learn what's working and let's see what the trends are in the industry. If something's working for someone else, it could work for you, but you have to do it in your own way.

17:01.8: Take a stand in a category, be known for something, and, and have fun doing it, and have that be your thing. This is where I want you to start thinking about how to define yourself in 2023 and beyond.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

709: Boutique Pop Ups: Should You Put Your Product in Someone Else's Space

Mon, 05 Jun 2023 05:00:00 -0500

1:36.8: Now a lot of boutiques will start online or they'll have one brick and mortar and there's all these opportunities to sort of rent a space inside. We see it a lot in salons.

2:09.8: If you are just online, it's definitely a good opportunity for you to be in front of people and see what the sales look like and see how things can change for you from an assortment perspective and from an ideal customer perspective.

4:22.5: My biggest question is how would I mark up these items where we are both making money on the deal?

4:34.9: She started listening to my podcast and taking courses and attending retreats, and she's grown from a thousand dollars, barely a thousand dollars a month to making at least $25,000 a month. And she's only open five days a week, six hours a day.

5:52.5: I would, number one, learn about who's the ideal customer in this pickleball situation.

6:33.9: You're going to have to build into every product a margin where he gets a cut and you get a cut. Now, how do we do that in a way where, it doesn't blow the budget too, right?

7:14.8: How often will you have to change merchandise? Will this be monthly? Will this be biweekly? Right? Are you gonna have a branded set of things?

8:14.9: My next step would be to build out an assortment plan and say, what do I think this person needs? What do I think realistically they're gonna buy too?

9:24.9: I think when you start a new business, which let me remind you, this is a hundred percent starting a new business. When you are in this situation, you get to start from scratch, but you already have all the knowledge that you have currently. Right? So, I think it would be really nice to consider, like, what's the assortment, what is the space he's gonna give me?

12:10.2: A lot of it lies in the detail of the product. You don't know how much money you can make until you know how much space he's gonna give you. So you know, kind of your per square foot money that you wanna make.

12:41.7: I think the big crux of it is figuring out are you gonna pay him rent and you invest in inventory and it's like you own a plot of land in his complex or is he partnering with you?

14:27.12: Another really good logistical question is how do I come up with a contract?

15:04.7: So the way I keep imagining it, to be honest with you is that you are renting space. Inside of his store, inside of his complex. So it's not his store, it's your store that you're renting.

16:04.1: You have to be able to run this and make money on its own without saying like, oh, this is great marketing.

18:50.4: I'm sure you can do research, maybe you play, but I would get to know that ideal customer, and this is the same if you were gonna do any popup or an event, like people used to invite me to do craft fairs. All the time at their church and I was like, thank you so much. Like I am so honored for the invitation. However, the craft fair customer is not my customer.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

708: State of the Boutique Industry

Mon, 29 May 2023 05:00:00 -0500

2:05.3: The fundamentals of retail are the fundamentals of retail. They don't change over time. What does change sometimes is marketing or building a brand.

2:44.3: I think it's important to take a step back and think about like, what about my business do I love?

5:51.5: So whether you're new or you are established, or however you see yourself in the scope of what boutique land looks like for you, I want you to know that there is always room to grow and there is always room to maintain and stabilize.

16:36.4: Create an experience for your people, find them where they're at, whether that's social media, or online.

22:01.8: I started to hear what was going on and I realized that boutique owners have very little genuine consistent support outside of potential friends and family.

23:57.2: And then combining it kind of with, with my experience in, in my own boutique, it was like people were doubling and tripling their sales numbers in three to 12 months.

24:25.2: I saw that scaling someone's business not only increased the boutique owner's personal income, like because it increased that, it also helped boutique owners feel safer. I felt that they had time, freedom, and they were able to do things with their kids.

35:18.4: This year has been super weird and inflation on just straight up everything. And then shipping charges went up too. Because these corporations are charging more, they're taking advantage of small businesses. It just kind of all hit the fan this year in a really awkward way that it's just been difficult to navigate.

35:52.9: I guess the question now is when outrageous growth slows down, so like outrageous growth of 2020 and 2021, like what is the result?

39:28.8: I think as established boutique owners we're just like really sick of new boutique owners coming in and just like trying to undercut everyone. It's just like, stop doing it. It's not cool.

41:53.0: We as boutique owners need better options to buy inventory in a leaner and more efficient way.

44:09.7: It's not okay for our industry as a whole to accept that boutiques are underpricing. If you have someone open up down the street and they're not charging enough, it is up to you established boutique owner. Go over there and be nice. Introduce yourself. Be like, Hey, listen, like I've been doing this a long time.

44:32.3: As established boutique owners, we need to start becoming leaders in this industry and pushing back on new people.

47:38.6: Boutiques are focused on what products make them the most money. Right? What works? Do what makes you more money based on your boutique? What are your top departments?

48:13.5: You've gotta know what are your top departments. What's really working? Start to analyze your sales, okay? This is like what I've been doing with so many people. This is part of my process, is I, I help people understand how you analyze sales by department, by price point, by color, and by size.

51:22.2: I don't care if your buying plan is for your $ 2,000-a-month boutique or your $ 200,000-a-month boutique. I don't care. You need a buying plan, okay? You need to go to market.

53:55.4: Your buy plan is a hundred percent based on your sales plan and then your markup. That's how we get accurate and we understand our sales, we know our sales data, we know our top sellers, and we know how to protect them through the buying plan moving forward.

1:03.29: Having a launch day, having a day where you feature something, whether it's new items, a look, whatever. To me, this has to be based on how your schedule runs because everyone has a different schedule in their life, and also how your customers shop and spend money.

1:08.21: You need downtime. You are a human. You need downtime. You can't run a business if you're constantly on and you're constantly not sleeping and people are taking advantage of your time.

1:10.06: You need a predictable schedule. You need predictable deadlines. You need predictable income. Part of that is creating a schedule. Part of that is having more boundaries. And when you do that, the result is actually so great because you'll feel more financially secure.

1:15.58: So knowing myself and leveraging sales data will give me the cheat codes to a Stressless schedule.

1:25.13: Feel empowered to take a stand for what you know sells what you're excited to sell and go forward with that.

1:28.45: But setting boundaries and having that point of view, having a buying plan, all of that combined is what I know is gonna make a boutique successful as we move forward.

Resources:

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends! 😊

Facebook

Instagram

Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

707: Do Facebook Ads Work For Boutiques?

Mon, 22 May 2023 10:55:00 -0500

1:10.5: we're talking about meta, which runs both Facebook and Instagram ads.

1:33.8: I think this is something that you wanna do when you start to hit like three, five, $10,000 a month. So $3,000 to $10,000 months in your business.

2:45.3: Facebook ads are really an additional way to continue showing people who already like you more of your stuff more often.

3:25.5: The easiest way for me to explain what a cold audience is, is that it's people who have never heard of you. They have never interacted with your brand.

4:18.9: I always recommend starting with a warm audience, people who know you. Advertise to them because they're just going to buy more.

6:00.0: You will get a return. We have people who have spent a thousand dollars a month and they've made back $10,000. I once had a client who spent a hundred thousand dollars on ads that she and I were running kind of on the back end, just the two of us by ourselves. She made a million dollars off those ads one year.

7:21.1: Between knowing what to run ads for, you could really scale your business pretty big. So don't count yourself out for Facebook ads, Instagram ads, or meta ads.

Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland.

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends!

Facebook

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

706: What’s Holding You Back?

Mon, 15 May 2023 05:00:00 -0500

2:33.4: And so I'm here to remind you that you are a very, very, very powerful being and that you get to decide, you get to have the choice about what it is that you want, where you wanna go. And so I want to tap into what might be holding you back.

3:27.4: One of the very first ways that I see people blocking themselves from having a great boutique is fear. Fear of success, fear of failure. Fear of what will other people think. Fear of I'm not good enough. Fear of what if I run out of money?

5:08.6: It's okay to be nervous. It's okay to be in a space of feeling unsure about what could happen. It's okay. Feel that feeling. See it.

9:20.3: Anyone can set up a schedule, actually. But what I will tell you is that it takes you sticking to that schedule and it takes you deciding that you're gonna show up for that schedule.

10:34.4: I find a lot of people that start boutiques just aren't taking themselves seriously. They're not taking the business piece of it seriously. They think, oh, I can just dabble here and I can just dabble there and I can disappear, and I can come in and I can come out. Guys, consistency and patience is what builds a business.

12:30.4: So where in your business, again, are you blocking yourself? Where are you in fear not taking action around taking your business more seriously? Stepping up into more of a, what I call a CEO role, right? Boutique, CEO.

17:19.0: The third piece of what's holding you back, I will tell you is accountability. What I see so often in my groups, what I see so often happen with boutique owners is we live in our world, our little lonely world, and we don't have the community of positive support.

17:57.4: Accountability is why we start to feel more responsible and more serious about our business.

21:52.6: I want you to check in with yourself and ask yourself why you're not doing something about it. Why you're not showing up for your business, why you're not showing up for your life. Because something deeper is going on and something is blocking you. So get to that root cause, and start to take some action.

Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland.

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends!

Facebook

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

705: When It Feels Like Everything is Falling Apart

Wed, 10 May 2023 09:57:00 -0500

Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland.

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends!

Facebook

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

704: Mistakes Boutique Owners Make

Mon, 08 May 2023 05:00:00 -0500

2:03.3: When I was a new boutique owner with my business, the fashion truck, I avoided a lot of mistakes because I had corporate retail experience. That's why I'm here. I worked for over seven years for big companies like Abercrombie and Fitch Club, Monaco, in their corporate office as a buyer.

3:20.4: First and foremost, I knew that I should not have something for everyone. When you have something for everyone, you have nothing for no one.

4:21.0: The more niche and narrow you can get with your ideal customer, really understanding who they are, how old they are, keep it tight, like 10 years.

5:27.3: I hate to say this, but most people come to me when they're really far down the road and they've bought way too much inventory. When you start buying inventory, you've got to track it.

7:10.5: The other big mistake I see people make is that they just are on every single platform. They think I have to be on TikTok dancing and going viral. I have to be doing reels. I have to have a Facebook group, a Facebook page. It's too much.

7:24.9: When you first start out, you've really got to focus on one, two, maybe three platforms where you can repurpose content, you can stay consistent on everything and really focus on being good for your ideal customer in those small places.

10:30.4: No one remembers what's new arrivals and not, you could re-show things over and over for a long time, and there's always gonna be those people who are like, oh, I didn't see that, or, and then there's gonna be the people who are like, oh, I've seen that eight times and I still don't want it.

Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland.

NEW BOOK #TheRetailMindset available on Amazon

Let’s be friends!

Facebook

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

703: The Power of the Perfect Product Mix

Tue, 02 May 2023 00:00:00 -0500

Thanks for listening! I'd love a review and rating on your podcast player if you liked what you heard!

Links you'll need from this episode:

Maximizing Your Boutique's Growth Potential: Strategies for Success from a Retail Pro

https://www.boutiquetrainingacademy.com/maximize

Overworked and Underpaid Training: www.boutiquetrainingacademy.com/underpaid

State of the Boutique Industry Webinar: www.boutiquetrainingacademy.com/state

How to Start a Clothing Boutique On Demand Training: www.boutiquetrainingacademy.com/registration-page

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

702: Burnout In Boutique Owners

Wed, 26 Apr 2023 11:17:00 -0500

Thanks for listening! I'd love a review and rating on your podcast player if you liked what you heard!

Links you'll need from this episode:

Maximizing Your Boutique's Growth Potential: Strategies for Success from a Retail Pro

https://www.boutiquetrainingacademy.com/maximize

Overworked and Underpaid Training: www.boutiquetrainingacademy.com/underpaid

State of the Boutique Industry Webinar: www.boutiquetrainingacademy.com/state

How to Start a Clothing Boutique On Demand Training: www.boutiquetrainingacademy.com/registration-page

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

701: Throw Out The Rules To Scale Your Boutique

Wed, 19 Apr 2023 04:00:00 -0500

Thanks for listening! I'd love a review and rating on your podcast player if you liked what you heard!

Links you'll need from this episode:

Maximizing Your Boutique's Growth Potential: Strategies for Success from a Retail Pro

https://www.boutiquetrainingacademy.com/maximize

Overworked and Underpaid Training: www.boutiquetrainingacademy.com/underpaid

State of the Boutique Industry Webinar: www.boutiquetrainingacademy.com/state

Hot to Start a Clothing Boutique On Demand Training: www.boutiquetrainingacademy.com/registration-page

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

700: What's Up In Boutiqueland?

Mon, 10 Apr 2023 03:00:06 -0500

Welcome to Season 7! Links you'll need from this episode: Overworked and Underpaid Training: www.boutiquetrainingacademy.com/underpaid State of the Boutique Industry Webinar: www.boutiquetrainingacademy.com/state

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

The Last Episode Of 2022

Wed, 21 Dec 2022 05:00:22 -0500

Links you'll want from this episode: State of the Boutique Industry FREE Webinar https://www.boutiquetrainingacademy.com/state www.shopboutiqueceo.com for The 2023 Boutique Calendar! Courses: www.boutiquebasicsbootcamp.com www.boutiquetrainingacademy.com/skysthelimit

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

624: Why are Boutiques So Profitable (A Quickie!)

Wed, 19 Oct 2022 04:00:16 -0500

Why boutiques are one of the most profitable businesses you can start in the US! Free Where to Buy Inventory Guide: https://www.boutiquetrainingacademy.com/inventory Follow Emily on Facebook: /stylishandsuccessful Follow Emily on Instagram @stylishandsuccessful and @boutiquetrainingacademy Hacking the Holidays Masterclass replay: https://www.boutiquetrainingacademy.com/holidaymc Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

623: Mobile Boutique 101

Wed, 12 Oct 2022 04:00:38 -0500

Thinking about starting a mobile boutique or adding a mobile boutique to your business? This is the podcast for you to listen to! Mastering Your Mobile Boutique Masterclass: https://www.boutiquetrainingacademy.com/offers/FcVeLdws Free Where to Buy Inventory Guide: https://www.boutiquetrainingacademy.com/inventory Follow Emily on Facebook: /stylishandsuccessful Follow Emily on Instagram @stylishandsuccessful and @boutiquetrainingacademy Hacking the Holidays Masterclass replay: https://www.boutiquetrainingacademy.com/holidaymc Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

622: So you want to start a boutique...

Wed, 05 Oct 2022 04:00:42 -0500

Just getting started? Let’s Grow Your Boutique Together: https://www.boutiquetrainingacademy.com/offers/V3rfni2q Income Estimator: www.boutiquetrainingacademy.com/inventory Follow Emily on Facebook Follow Emily on Instagram Hacking the Holidays Masterclass replay Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

621: Growing Your Boutique Business

Wed, 28 Sep 2022 04:00:32 -0500

Just getting started? Let’s Grow Your Boutique Together: https://www.boutiquetrainingacademy.com/offers/V3rfni2q Income Estimator: www.boutiquetrainingacademy.com/income Follow Emily on Facebook Follow Emily on Instagram Hacking the Holidays Masterclass replay Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

620: What I Think About Dropshipping

Wed, 21 Sep 2022 05:00:24 -0500

Book Your Spot for the Free Live Webinar-- How to Start a Clothing Boutique: 5 Critical Strategies to Make Money From the Day You Launch at: https://www.boutiquetrainingacademy.com/pl/2147620265 Follow Emily on Facebook: /stylishandsuccessful Follow Emily on Instagram: @stylishandsuccessful and @boutiquetrainingacademy Hacking the Holidays Masterclass replay: www.boutiquetrainingacademy.com/holidaymc Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

619: Keys To Starting Your Boutique

Wed, 14 Sep 2022 04:00:30 -0500

Follow Emily on Facebook: /stylishandsuccessful Follow Emily on Instagram: @stylishandsuccessful Hacking the Holidays Masterclass replay: www.boutiquetrainingacademy.com/holidaymc Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

618: 3 D's- Discipline, Dedication, & Discernment

Wed, 07 Sep 2022 04:00:19 -0500

On this #carisode, Emily talks about the 3 D's that you need when you are a boutique owner. Follow Emily on Facebook: /stylishandsuccessful Follow Emily on Instagram: @stylishandsuccessful Hacking the Holidays Masterclass replay: www.boutiquetrainingacademy.com/holidaymc Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

616: Why You Should Shop at Market

Wed, 03 Aug 2022 04:00:12 -0500

Emily breaks down the difference between markets and shows (and why a lot of times retailers interchange those terms), how vendors at markets and shows work, and why going to shows/markets is going to help you grow your boutique business. Follow Emily on Facebook Follow Emily on Instagram How to Shop at Market Mini Course: https://www.boutiquetrainingacademy.com/offers/jzoZPAQo/checkout Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

615: You're Buying Too Much Inventory

Wed, 20 Jul 2022 04:00:22 -0500

Join Emily for another quick episode discussing a very common mistake that boutique owners make and that is overbuying inventory, especially when you start to grow. Follow Emily on Facebook Follow Emily on Instagram Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

614: What To Do With Your Business When There's A Lot Going On

Wed, 06 Jul 2022 04:00:13 -0500

Join Emily for a quick #car-isode discussing a very common topic that recently came up in one of our paid courses private Facebook groups and her response to that student. We know that there are plenty of you out in boutiqueland that are feeling this way or have felt this way in the past so Emily is here to offer some tips to help you overcome to feeling of overwhelm and to work on putting one foot in front of the other. Follow Emily on Facebook Follow Emily on Instagram Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

613: Finding Happiness in Boutiqueland with Ariane Braverman

Wed, 22 Jun 2022 05:51:08 -0500

In this episode of the Boost Your Boutique Podcast, Emily is joined by Ariane Braverman, owner of Ariane’s Jewel Box and Boutique Training Academy Coach. They look back on their time in corporate retail, chat about accessories and intentional product assortment, and reflect on the importance of not crying over handbags. Don’t forget to schedule a Roadmap Call if you’re interested in enrolling in Six-Figure Blueprint. Enrollment is open now until June 24th, 2022. https://www.boutiquetrainingacademy.com/six-figure-blueprint Join the free Facebook Group: www.emilyfbgroup.com Follow Emily on Instagram: @stylishandsuccessful Check out Emily's YouTube Channel: bit.ly/emilyyoutube

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

612: Encore Episode 319- Three Concepts that are Taking You OUT

Wed, 08 Jun 2022 13:33:44 -0500

In this episode of the Boost Your Boutique Podcast, Emily talks about three concepts that are taking you out of the boutique game! Get ready to change your mindset on popular words that we frequently hear in Boutique Land. Enjoy! 🏖 Don’t forget to join the waitlist for the 2023 Rich Retailer Retreat! Space will be limited to 20-25 tickets next year. emily-benson.mykajabi.com/rich-retaile…2-palm-beach Join the free Facebook Group: www.emilyfbgroup.com Follow Emily on Instagram: @stylishandsuccessful Follow Andrea on Instagram: @andreamkenney Check out Emily's YouTube Channel: bit.ly/emilyyoutube

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

610- Stop Doing These Things!

Wed, 11 May 2022 04:00:23 -0500

In this episode of the Boost Your Boutique podcast, Emily shares what she has seen boutique owners doing that may be hurting their businesses without them even knowing it! Follow Emily on Facebook: Boutique Training Academy with Emily Benson Follow Emily on Instagram: @stylishandsuccessful Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

608: You Don't Need to Be For Everybody with Anna Reid

Wed, 13 Apr 2022 07:00:28 -0500

Join Emily with special guest Anna Reid to talk major moves in your boutique biz, adding styling and juggling motherhood as a boutique CEO! Follow Anna on Instagram @annareid Follow Emily on Facebook: Boutique Training Academy with Emily Benson Follow Emily on Instagram @stylishandsuccessful Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

606: Fear of Failure

Wed, 16 Mar 2022 07:00:33 -0500

Let's talk about fear of failure, why I don't think failing is a big deal, and how to change your mindset around the word failure. Follow Emily on Facebook Follow Emily on Instagram Last opportunity to get your tickets to the 2022 Rich Retailer Retreat. Tickets available at: www.richretailerretreat.com Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

604: Why You Should Attend Events

Wed, 16 Feb 2022 16:36:55 -0500

On this episode of Boost Your Boutique, Emily talks about why you should attend events and about her upcoming retreat. Tickets available at: www.richretailerrretreat.com Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

603: Encore Episode 005 Quick Start Guide to Opening a Boutique

Wed, 02 Feb 2022 14:52:39 -0500

We have an Encore Episode all the back from Season 1 of the Boost Your Boutique podcast this week! A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get the Ultimate Boutique Bundle which includes 'The Ultimate Boutique Handbook' and 'The Ultimate Boutique Workbook' simple use this link: https://emily-benson.mykajabi.com/store. On this episode you'll learn: 1) How to set an intention for starting your business, who you desire to serve, and how you'll sell to them 2) THat you need to write a business plan and what needs to be in said business plan, including a target target profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling. 3) How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why. Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

602: Make Your Website More 'Shoppable'

Wed, 19 Jan 2022 08:00:28 -0500

On this week's episode of Boost Your Boutique, Andrea steps in for Emily as host and shares with the BYB listeners a little bit of what you get as part of some of the course in Boutique Training Academy. This podcast was a recording of a training that was done inside Boutique Basics Bootcamp and Six Figure Boutique Blueprint this past December. All three programs are currently enrolling through January 21st, 2022! Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com High Vibe Boutique Mastermind: www.boutiquemastermind.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

601: How to Do A Pop Up

Wed, 05 Jan 2022 05:00:32 -0500

On the first episode of season 6, Emily covers how to host a pop up for your boutique. After being a part of hundreds of pop ups during her time as a boutique owner, she has some great tips & tricks for getting started. Buy my brand new book The Retail Mindset Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook Group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com Check out my YouTube Channel: bit.ly/emilyyoutube

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

526: How to Start a Clothing Line

Wed, 22 Dec 2021 05:00:26 -0500

After working as a merchant in corporate retail for 10+ years, Emily shares with you the behind the scenes of vertical retail and how she has used those skills to help some of her clients develop their own clothing lines within their boutiques. Not quite ready to start your own clothing line from scratch but have some ideas you are dying to bring to life? Emily breaks down how to start into developing your line from smallest to largest investment. Buy my brand new book The Retail Mindset 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

525: Is the Boutique Industry Over Saturated?

Wed, 08 Dec 2021 05:00:32 -0500

Is the boutique industry over saturated? Listen to Emily's opinion on this question and more in this episode of the Boost Your Boutique podcast! Boutique Basics Bootcamp Self Study is open through 12/13: www.boutiquebasicsbootcamp.com Buy my brand new book The Retail Mindset 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

524: You are NOT a Hot Mess

Wed, 24 Nov 2021 05:00:29 -0500

In this episode of the Boost Your Boutique podcast, Emily dives in why she is not a fan of boutique owners (or anyone!) calling themselves a 'hot mess' and how this term can affect your mental health. Buy my brand new book The Retail Mindset 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

523: Building Your Personal Brand with Jenny Livits

Wed, 10 Nov 2021 05:00:24 -0500

A veteran boutique owner with 14+ years in the boutique industry, Jenny Livits shares with us her journey in retail and how she has used her boutique to develop an entire personal brand including her own styling business. Find Jenny on Instagram: https:///www.instagram.com/wds_byjennylivits Buy my brand new book The Retail Mindset 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

522: #LuLaRich: The Impact on Boutiques

Wed, 27 Oct 2021 04:00:24 -0500

This week is the third and final installment of a 3-part podcast series in response to the Amazon Prime docu-series LuLaRich. As a boutique consultant who has worked with former LLR consultants, I'm going to break down from a business perspective what LuLaRoe did right as a company, what they did wrong, and how it impacted the boutique industry. This episode talks about the affects that LuLaRoe has left on the boutique industry - both as a whole and on the consultants who have left and opened independent boutiques. **Disclaimer: Emily Benson was not a LuLaRoe consultant or affiliated with LuLaRoe. Opinions expressed in this podcast are solely her own based on her experience in the retail industry and as a boutique owner herself** 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available!www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

521: #LuLaRich: What LuLaRoe Did Wrong

Wed, 20 Oct 2021 04:00:40 -0500

This week we start a 3-part podcast series in response to the Amazon Prime docu-series LuLaRich. As a boutique consultant who has worked with former LLR consultants, I'm going to break down from a business perspective what LuLaRoe did right as a company, what they did wrong, and how it impacted the boutique industry. This episode talks about everything that I feel LuLaRoe did right as a business. **Disclaimer: Emily Benson was not a LuLaRoe consultant or affiliated with LuLaRoe. Opinions expressed in this podcast are solely her own based on her experience in the retail industry and as a boutique owner herself** 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available!www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

520: #LuLaRich: What LuLaRich Did Right

Wed, 13 Oct 2021 04:00:37 -0500

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

519: Rich Hit - How to Have a Successful Boutique

Wed, 29 Sep 2021 04:00:19 -0500

Wondering what it takes to have a successful boutique? Then this is the podcast episode for you. Take a few minutes out of your day, throw on your headphones or sit in the car and listen to this Rich Hit episode. Retail Money Mindset: https://emily-benson.mykajabi.com/offers/rb48KKzj/checkout Tickets for the 2022 Rich Retailer Retreat are available!www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

518: Website Mistakes & How to Fix Them with Andrea Kenney

Wed, 15 Sep 2021 16:00:36 -0500

On this week's episode, I talk with my Brand Manager & in house Shopify expert, Andrea Kenney about all of the mistakes she is seeing boutique owners make when creating their e-commerce sites. And don't worry - she is going to give you how to fix those mistakes too! Boutique Basics Bootcamp Open through 9/17/21 : www.boutiquebasicsbootcamp.com Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

517: Rich Hit- So You're Struggling

Wed, 01 Sep 2021 15:33:04 -0500

Are you struggling as a boutique owner right now? Then this is the podcast episode for you. Take 15 minutes out of your day, throw on your headphones or sit in the car and listen to this Rich Hit episode. Tickets for the 2022 Rich Retailer Retreat are available!www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

516: MAGIC Talk- Building a Profitable Product Assortment

Wed, 18 Aug 2021 20:51:35 -0500

Bringing the BYB audience a super special episode this week! I recorded my talk as one of the guest educators at MAGIC last week. Please note the audio quality is not the best because of the magnitude of the room I was speaking in and having just my iPhone to record but there are so many amazing take aways in this talk that I really wanted to share it to everyone who wasn't able to make it to Vegas last week. Download the worksheet here: https://drive.google.com/file/d/11HK5QWg-o0DryUeQx3K0IfGF8D-9B5X8/view?usp=sharing Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

515: Why 10,000 Retail Stores are Closing

Wed, 04 Aug 2021 14:00:34 -0500

On this week's podcast episode we are bringing you another Rich Hit and Emily is sharing with you her 17 years experience in the retail industry and why we are seeing 10,000 retail stores closing this year. Get the free micro-course: www.growmy.boutique Back to School Masterclass starts 8/16! Sign up here: www.btqbts.com Join the free Facebook group: www.emilyfbgroup.com Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

514: On Track for a Million Dollar Year with Cupcake Couture

Wed, 21 Jul 2021 06:00:20 -0500

Emily talks with Sam & Sara from Cupcake Couture about their goal to hit $1 Million in their boutique this year, how they've stayed in business for the last 12 years and their decision to hire Emily 1:1 in February (plus their INCREDIBLE results!) Apply to work 1:1 with Emily: www.getrichretailer.com Join the free Facebook group: www.emilyfbgroup.com Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

513: Starting Your Brick & Mortar Boutique

Wed, 07 Jul 2021 06:00:10 -0500

On this week's podcast episode, we are bringing you another Rich Hit and Emily is sharing with you her experience in opening her brick-and-mortar boutique, mistakes she made, and lessons she learned in the hope that you may not make them yourself! Get the free How to Grow Your Boutique Business micro-course: https://emily-benson.mykajabi.com/grow-my-boutique Join the free Facebook group: www.emilyfbgroup.com Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

512: Learning How to Be a Better Sleeper with Mollie McGlocklin

Wed, 23 Jun 2021 06:00:19 -0500

On this week's episode of the Boost Your Boutique podcast, Emily speaks with sleep expert and creator of Sleep Is A Skill, Mollie McGlocklin. After struggling with sleep herself for years and coining herself a 'night owl', Mollie found herself battling with insomnia during her world travels. Instead of continuing to live her life battling with sleep, she created something she couldn't find - a place to learn the skillset of sleep. During their conversation, Mollie shares with the BYB audience some easy tips to help change your sleep habits and why would maybe getting a full night's sleep but still waking up tired. Learn more about Sleep Is A Skill: www.sleepisaskill.com Follow Mollie on Instagram: https://www.instagram.com/molliemcglocklin Follow Mollie on Facebook: https://www.facebook.com/sleepisaskill/ Listen to the podcast: https://www.sleepisaskill.com/podcasts Join the free Facebook group: www.emilyfbgroup.com Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

511: Replay: Facebook Live Q&A

Wed, 09 Jun 2021 06:00:33 -0500

Join Emily for a replay of a super juicy Facebook Live Q&A session from May 31st! If you want to catch Emily's next live, make sure that you are a member of the Facebook group! Join the Tribe: www.emilyfbgroup.com Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

510: What Making $15K/month Looks Like

Wed, 26 May 2021 17:00:30 -0500

On a special episode of the Boost Your Boutique podcast, Emily breaks down the formula on making $15K a month in your boutique. Six Figure Boutique Blueprint is now open. Learn more and join here: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

509: Mastering Your Mindset & Growing Your Boutique with Laura Schaeffer

Wed, 19 May 2021 06:00:36 -0500

In an interview with a long time student turned 1:1 client, Emily talks with Laura Schaeffer, CEO of Quaintrelle Boutique in Maryland. Laura talks about her experience with changing her mindset through working with Emily in her courses and the steady growth she has seen in her boutique over the last two years. Get on the waitlist for SFBB: https://emily-benson.mykajabi.com/mailinglist

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

508: Why You Need to Know Your Ideal Customer

Wed, 05 May 2021 06:00:12 -0500

On this week's RICH HIT episode, Emily is talking about the importance of nailing down your ideal customer and how knowing who they are is going to impact your boutique business. Join the FREE Facebook group: www.emilyfbgroup.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

507: How to Handle Burnout

Sat, 24 Apr 2021 06:00:11 -0500

Overwhelmed? Took a vacation but it didn't feel like a vacation? That 'To Do List' causing you stress? Take a listen to this week's podcast episode and I'm giving you my top 3 types on how to handle and overcome burnout in your boutique. Join the FREE Facebook group: www.emilyfbgroup.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

506: Rich Hit- Why Margins Matter!

Tue, 06 Apr 2021 06:00:20 -0500

On this week's podcast episode, Emily is back with another #richhit. As part of Boutique Training Academy's teaching methods, we focus on the three M's: Mindset, Margins, and Marketing. All three play a crucial role in having a boutique and life that you LOVE. Today Emily is going to explain her methodology on margins and why she believes marking up 3x is so important.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

505: A Lifetime of Boutique Experience with Leaf Shea

Wed, 24 Mar 2021 06:00:30 -0500

Emily talks with Leaf Shea, owner of Leaf Boutique in Mansfield, MA. With over 35 years of boutique experience, this past year has caused Leaf to step outside of her comfort zone especially when it came to an online presence for her boutique. As part of the 2020 Mastermind, Leaf shared about her decision to move her incredibly successful boutique to her hometown and how she continued to thrive throughout the toughest months of the pandemic. Follow Leaf: Instagram: @leafboutiquemansfield Facebook: Leaf Boutique www.leafmansfield.com Join the Boutique Training Academy Tribe: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

504: RICH HIT: Inventory Changes You Need to Make

Wed, 10 Mar 2021 07:00:28 -0500

In this week's #RICHHIT, Emily chats about inventory mistakes that she sees every boutique owner make and how to fix them in order to grow your business. Boutique CEO Goals Masterclass replay: www.ceogoalsmasterclass.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

503: Riding the Wave of Entrepreneurship with Shari Aussant

Wed, 24 Feb 2021 07:00:38 -0500

On this week's episode, Emily talks with Shari Aussant from Mermaids on Cape Cod. A long time student of Emily's, Shari has decades of experience in the boutique business including running the country's old country store in Wareham, MA. Shari talks about the changes that she made in her business and her life to make her boutique as successful as it has been and how to learn to embrace the 'waves' of entrepreneurship. Find Shari on Facebook: Mermaids on Cape Cod Join Shari's community: Mermaid Exclusive Collection Follow Shari on Instagram: @mermaidsoncapecod Shop: www.mermaidsoncapecod.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

502: Rich Hit- How to Grow Your Boutique's Audience

Wed, 10 Feb 2021 07:00:32 -0500

A new podcast series- RICH HITS - will be gracing your airwaves this week! Meant to inspire you to get up and get moving in your business, RICH HITS are short episodes that you can tune in to for under 10 minutes. This week's RICH HIT is all about growing your boutique's audience and utilizing social media. How to Grow Your Audience webinar: https://emily-benson.mykajabi.com/offers/pskzQLBp/checkout

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

501: Building An Inclusive Boutique Business with Taby Davila

Wed, 27 Jan 2021 07:00:27 -0500

Emily talks with SFFB alum and current Mastermind client, Taby Davila on her journey to build an inclusive online boutique. Growing up in Utah, Taby was always discouraged by not seeing herself represented in clothing models. She started her first brick and mortar boutique at the age of 16 but closed it several years later to pursue other business ventures and enjoy being a newlywed. Her new boutique, Shop Taby just celebrated its 2nd year of business and is a shining example of body inclusivity and diversity in boutiqueland. Follow Taby: @shoptaby Shop Taby on Facebook Join the Tribe: www.emilyfbgroup.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

500: Finding Your Voice In Retail With Kimberly Lee Minor

Wed, 13 Jan 2021 16:18:41 -0500

Kimberly Lee Minor is a business owner and creative executive with over 25 years of senior-level leadership experience spanning merchandising, product development, and brand development and management. Most recently she was Senior Vice President, Strategy, Merchandising Operations, Home, Gifting and Accessories & Third Party for Bath & Body Works. On this episode we start the conversation about our shared experiences in retail, pointing out the flaws and opportunities inside of the industry. We move on to discuss inclusivity, creating a company culture, and building a brand. Connect with Kimberly: @kimberly.lee.minor on Instagram Kimberlylminor@icloud.com www.kimberlyleeminor.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

437: Wrapping Up 2020

Thu, 31 Dec 2020 07:00:34 -0500

As we start to put 2020 in the rearview mirror, Emily reflects on lessons learned in 2020 and what she will be bringing in 2021. A special thank you to all of the listeners and members of the Boutique Training Academy Tribe. We are so blessed to have each and every one of you in our boutique family! Here's to a beautiful start to 2021! Book mentioned: How to Do Nothing: Resisting the Attention Economy by Jenny Odell

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

436: End the Year Strong Series - Part 2 of 2

Wed, 16 Dec 2020 16:08:22 -0500

In part 2 of the End Your Year Strong series, Emily talks about what you need to do to really wrap up the last two weeks of 2020. Taking inventory of not just what you have in your boutique but also what you have accomplished this year and what you'd like to accomplish in 2021 are just some of the wrap-up tips Emily talks about in this episode. Join the Boutique CEO Masterclass: www.ceomasterclass.com Join the Tribe: www.emilyfbgroup.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

435: End the Year Strong Series - Part 1 of 2

Wed, 02 Dec 2020 07:00:25 -0500

Emily kicks off a 2 part series to end off the year! In this episode, she will guide you through planning out the last 4 weeks of 2020. Stay tuned for part 2 of 2 coming soon! Join the Boutique CEO Masterclass: www.ceomasterclass.com Join the FB group: www.emilyfbgroup.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

434: Take The Pressure Off This Holiday Week!

Wed, 25 Nov 2020 07:00:22 -0500

It's the week of the retail Super Bowl - Black Friday/Small Biz Saturday and Cyber Monday! Are you feeling the pressure? Listen to this podcast for some words of encouragement from Emily. FB ADs in a Weekend Workshop: www.fbadsinaweekend.com Email us at hello@stylishandsuccessful.com for information on business assessments and social media and website audits.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

433: Another Perspective on Boutiqueland with Andrea Kenney

Wed, 18 Nov 2020 07:00:21 -0500

On this week's episode, Emily talks with Andrea Kenney, Brand Manager for Team Emily. Andrea has been with Team Emily for almost 2 years and chats about her experience in luxury retail, what she sees come into our inbox and another perspective on not only Emily's business but yours as well! Join the FB group: www.emilyfbgroup.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

432: Productivity Over Panic

Wed, 11 Nov 2020 07:00:28 -0500

On this week's episode, Emily discusses the power of leaning into your mindset and seeing if your actions are coming from a place of fear. Turn your panic into productivity! Join the Tribe: www.emilyfbgroup.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

431: From Corporate Retail to Boutique CEO with Ariane Braverman

Wed, 04 Nov 2020 07:00:24 -0500

On this week's episode, Emily talks with Boutique Training Academy coach and former co-worker at Henri Bendel's, Ariane Braverman. After 15+ years in the corporate retail space, Ariane began her own jewelry boutique taking all of her retail experience and applying it to her own business. Ariane talks with Emily about how different it was starting her own business even with everything she knew from her corporate retail job and all of the lessons she learned along the way. Follow Ariane at: https://www.facebook.com/arianesjewelbox IG: @arianesjewelbox www.arianesjewelbox.com Join the Boutique Training Academy Tribe: bit.ly/trucktribe Make sure that you rate, review, and subscribe before you leave!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

430: What To Do During Difficult Times

Wed, 28 Oct 2020 06:00:22 -0500

On this week's episode, Emily gets real about what's going on in the world right now. The election, continuation of the pandemic and overall uncertainty can take a toll on your mind, body, and soul, especially as a small business owner. Listen to this episode for some of her best tips on helping get you through the next few weeks. Join the Tribe: bit.ly/trucktribe Make sure that you rate, review, and subscribe before you leave!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

429: From Direct Sales to Successful Boutique with Kelli Ackerland

Wed, 21 Oct 2020 06:00:26 -0500

On this week's episode, Emily talks with Mastermind client and The Dove's Nest Boutique owner, Kelli Ackerland. After 3 years as a successful direct sales consultant, Kelli made the transition from direct sales to full time boutique CEO, while also leaving her corporate job behind. As a busy mom to 4 boys, Kelli talks about her decision to leave direct sales and how that has impacted her family life as well as the time management skills she has implemented to run a successful business from home. Connect with Kelli Ackerland on Facebook: https://www.facebook.com/shopthedovesnest

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

428: Holiday Decor & More with Jessica Hapney

Wed, 14 Oct 2020 06:00:24 -0500

On this week's episode, Emily is back with Jessica Hapney from Boutique Decor and More to talk all things trendy for boutique decor this holiday. Learn more about what's on trend this year for holiday and what is the most important when planning out your windows and holiday displays! Boutique Basics Bootcamp is open now! www.boutiquebasicsbootcamp.com Use code BTA10 for 10% off at www.boutiquedecorandmore.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

427: The Importance of Having an Online Presence with Stacy Tuschl

Wed, 30 Sep 2020 06:00:14 -0500

Emily talks with fellow entrepreneur, Stacy Tuschl about the importance of having an online presence (yes, brick & mortars we are talking to YOU!). She shared her biz journey along with some tips and tricks that have helped her along the way. Black Friday Masterclass Replay: www.blackfridaymasterclass.com Book mentioned: The Automatic Customer by John Warrillow Foot Traffic Podcast: https://podcasts.apple.com/us/podcast/foot-traffic-podcast/id1081130355 Follow Stacy on Instagram: https://www.instagram.com/stacytuschl

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

426: Fall Pep Talk with Emily

Wed, 23 Sep 2020 06:00:24 -0500

In this week's episode, Emily talks tips and tricks to get you through this fall. She goes into depth on how to educate your customer, not panicking on a slow day or week, and how to double down on what's working for you. Black Friday Masterclass: www.blackfridaymasterclass.com Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com YouTube: bit.ly/youtubeemily

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

425: 2X Your Boutique Sales in Less Than A Year With Alyssa Wagner

Wed, 16 Sep 2020 06:00:28 -0500

In this week's episode Emily talks with Mastermind client, Alyssa Wagner on her journey from MLM consultant to independent boutique owner. Their conversation covers everything from her decision to go out on her own, to why her boutique has been such a success and the growth she has seen over the past 7 months working with Emily (despite a pandemic!). Alyssa's Facebook Group: https://www.facebook.com/groups/cactusloungeboutique Follow Alyssa on Instagram: @cactusloungboutique Apply for the High Vibe Boutique Mastermind: www.BoutiqueMastermind.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

424: Holiday Prep For Your Boutique

Wed, 09 Sep 2020 06:00:19 -0500

Now is the time to start prepping for the 2020 holiday season in your boutique! Listen to this episode for my advice on prepping for the biggest weekend in retail! Sign up for the Holiday Masterclass: bit.ly/blackfridayblitzBTA

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

423: You Are The Guru with Gabby Bernstein

Wed, 02 Sep 2020 06:00:27 -0500

On this week's episode, Emily talks with her friend and mentor, Gabby Bernstein. They have an honest conversation about entrepreneurship, mindset work, retail therapy, and her newest book 'You Are The Guru' which is now available on Audible! Grab your copy here: https://gabbybernstein.com/you-are-the-guru/ Join us for the Black Friday Blitz Masterclass: bit.ly/blackfridayblitzBTA

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

422: Creating a Dream Boutique with Brittany Petrik

Wed, 26 Aug 2020 06:00:27 -0500

Emily talks with one of her 2020 Mastermind clients, Brittany Petrik, on her journey from teaching to boutique-ing, her unconventional brick and mortar, and her ability to pivot and serve her community during a worldwide pandemic. Brittany talks about her journey over the last year, the importance of showing up, and how mindset has played a massive role in allowing her boutique to thrive. Follow Brittany on Facebook: https://www.facebook.com/groups/roseabellaco/ Shop Rosabella Boutique: www.roseabella.co Apply for the High Vibe Boutique Mastermind: www.BoutiqueMastermind.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

421: What Does It Mean To Have A $1 Million A Year Boutique

Wed, 19 Aug 2020 06:00:25 -0500

On this week’s episode, Emily talks about the two important fundamentals of growing your boutique to a $1 million a year. Emily talks about the importance of getting the help that you need and also how important mindset is and what it means to know that your boutique has your back. Mastermind Application: www.boutiquemastermind.com Make sure that you rate, review, and subscribe before you leave!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

420: Common Complaints from Boutique Owners

Wed, 12 Aug 2020 06:00:13 -0500

On this week’s episode, Emily talks about some common complaints from boutique owners. These are complaints she hears over and over again and talks about them straight up with her audience. Here are a few of the complaints she covers and how to handle them! -I have trouble selling and worry about not having enough customers -A store opened down the street and I was friends with her or know the owner -A store close to me is selling items and only adding $5 to the wholesale cost Make sure that you rate, review, and subscribe before you leave!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

419: Inventory Management: How to Avoid Common Mistakes

Wed, 05 Aug 2020 06:00:26 -0500

Are you constantly underbuying and selling out? Looking to increase your buys? I'm here to give you the only way you should be looking at your inventory and how to make smart buys that make sense for your boutique! Join the Tribe: https://www.facebook.com/groups/fashiontrucktribe Make sure that you rate, review, and subscribe before you leave!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

418: MAGIC is Cancelled - Now What? with Kelly Helfman

Wed, 29 Jul 2020 06:00:16 -0500

As many of you may already know, most, if not all, of the major shows have been canceled for 2020 due to safety concerns, including MAGIC. What you may not know is how incredible the team at MAGIC is and their commitment to pivot to serve their retailers and their vendors. Kelly Helfman joins Emily this week to talk about how the MAGIC show may not be in person this October but the incredible digital show and platform that has been developed will give boutique owners the ability to see so many more vendors than they would on foot at the shows and reach those who may not financially be able to attend the shows. Sign up for the digital show here: https://www.magicfashionevents.com/en/home.html Follow Kelly on Instagram: @greydahl

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

417: How to Get Yourself Out of a Rut

Wed, 22 Jul 2020 05:59:59 -0500

Has 2020 just been the pits for you? Let's get real here - it's been the pits for most of us. Want to know what the biggest difference between my clients that are crushing it is and the boutiques I see struggling the most? In this episode, I am going to give you actionable advice that you can take as soon as this episode is over to change the way you look at your boutique! Retail Money Mindset: https://emily-benson.mykajabi.com/offers/rb48KKzj Social Selling Masterclass: bit.ly/BTAmasterclass

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

416: How to Guarantee Inventory with OFFPRICE with Tricia Barglof

Wed, 15 Jul 2020 06:00:36 -0500

Emily talks with Tricia Barglof from OFFPRICE about how shopping OFFPRICE may be the solution to your inventory worries. With the supply chain affected by recent world events, vendors are seeing slower delivery times on promised goods. OFFPRICE offers vendors with guaranteed in stock merchandise that you can sell for a great mark up. -OFFPRICE Show website: www.offpriceshow.com -OFFPRICE365, the online marketplace open year-round: www.offprice365.com -Interest in our upcoming virtual event, OFFPRICE Online: www.offpriceshow.com/lasvegas/virtual Social Selling Confidence Masterclass - July 27th-30th: https://bit.ly/BTAmasterclass

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

415: How to Run Sales in Your Boutique

Wed, 08 Jul 2020 06:00:11 -0500

Wondering when or if you should run a sale in a boutique? Ever heard the term 'markdown' but not sure what the difference between a markdown and sale is? With my background in corporate retail, I am going to share all of my expertise on running markdowns and sales, when you should run a sale and some new ideas for how to run your sales going forward! Want more information on sales and markdowns? Read my book! bit.ly/ultimateboutiquehandbook Join the Tribe: bit.ly/jointheBTAtribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

414: Why Add Footwear to Your Boutique with Belinda Pina

Wed, 01 Jul 2020 06:00:21 -0500

On this week's episode, Emily talks with Belinda Pina from MICAM Americas about why adding footwear to your boutique is easier than you think! With the changes in how you shop at market due to the pandemic, Belinda talks about a new avenue that MICAM Americas will be releasing in the next few months that will make adding footwear to your product assortment a breeze. Plus, did you know that there are footwear vendors with no minimums? If you'd like to know more about the upcoming digital show, feel free to reach out to Belinda at belinda.pina@informa.com or Jen at Jennifer.sidary@informa.com Make sure that you rate, review, and subscribe before you leave! Join the Tribe: bit.ly/jointheBTAtribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Your Reopening Mindset

Wed, 17 Jun 2020 06:00:24 -0500

It's been a wild few months and as some states start to loosen up restrictions on commerce, you may be having some doubt or questions about when is the right time to reopen your boutique. Emily talks about why your mindset is so important in these upcoming weeks as you make the decision on how to reopen your boutique and encourages you to do what feels best to you. Boutique Basics Bootcamp LIVE is open through Friday, June 19th, 2020: www.boutiquebasicsbootcamp.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

413: The Husband Episode

Tue, 16 Jun 2020 19:55:44 -0500

Do you have a spouse or significant other that helps or wants to help with your boutique business? Do you sometimes wish you could communicate certain things to them about how you're feeling about that involvement? Then this is the episode for you! Emily is talking to the husbands/boyfriends/spouses/significant others in this one, so drop it in their inbox because they need to hear this message! Link to Book mentioned: https://amzn.to/2V2VnJ5 RESOURCES: My FREE Facebook Community: bit.ly/trucktribe "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook - Available here: www.ultimateboutiquebundle.com BOUTIQUE BASICS BOOTCAMP LIVE OPEN FOR ENROLLMENT UNTIL 6/19: www.BoutiqueBasicsBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.BoutiqueTrainingAcademy.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful =================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

105: Start Series: How to Grow Your Social Media

Fri, 05 Jun 2020 11:00:19 -0500

If you're struggling with growing your boutique's social media, I'm going to go over my tips and tricks for increasing engagement, getting those likes and turning those follows into SALES. Listen to this episode for actionable advice on how to increase your followers and convert them into sales for your boutique! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com Try Shopify for FREE: bit.ly/emilyshopify FB Ads in a Weekend: www.facebookadsinaweekend.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

104: Start Series: How to Get Your First Sale in Your Online Boutique

Thu, 04 Jun 2020 11:00:08 -0500

Ready to open your online boutique and wondering how to get your first sale? Listen to this podcast for tips on how to make your first sales in your online boutique! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com Pricing Assortment Bundle: https://emily-benson.mykajabi.com/offers/2BSnTfL4/checkout Try Shopify for FREE: bit.ly/emilyshopify

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

103: Start Series: How to Start An Online Boutique

Wed, 03 Jun 2020 11:00:08 -0500

Have you been wondering how to open or start an online boutique? Did you think it was outside of your reach? I'm here to tell you its not! If you've ever thought about opening an online boutique, this I the video for you! Listen to this episode and I'll tell you how simple it is to start an online boutique by giving you step by step instructions. By the end, you'll be ready to start the process of opening an online boutique! Try Shopify for FREE: bit.ly/emilyshopify Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

102: Start Series: How to Price Wholesale Inventory

Tue, 02 Jun 2020 11:00:07 -0500

Want to learn how to price your product assortment for profit? Not sure how to handle vendors who require MSRP? Looking to offer free shipping but not sure if you can afford it? Listen to this episode to learn how to figure out what you need to pay at wholesale, why MSRP items shouldn’t be the bulk of your assortment, and how to offer free shipping without it coming out of your pocket! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

101: Start Series: How to Choose What Type of Boutique to Open

Mon, 01 Jun 2020 11:00:27 -0500

Looking to open your boutique but not sure if you want to open brick and mortar, e-commerce or mobile? I am going to take you through the pros and cons of each one to help you make that decision! Listen to this episode for all of the tea on what it takes to own a brick and mortar, e-commerce or mobile boutique from a successful boutique owner! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

412: How Online Businesses are Doing 5-Figures a Month Right Now with Christine McAlister

Wed, 27 May 2020 06:00:03 -0500

For this bonus podcast episode, we have turned a Facebook Live hosted by Christine McAlister of Life with Passion into a podcast! Emily and Christine have a candid conversation about how online businesses are doing 5 figures a month right now. Listen in to hear: -What's actually selling + trending right now for women globally (we've got the inside scoop, and it's SO GOOD!) -How this plays out for both services and physical products -What we've been investing in ourselves Make sure that your rate, review, and subscribe before you leave! FB Ads in a Weekend: https://bit.ly/FBadsinawknd Boutique Basics Bootcamp: www.BoutiqueBasicsBootcamp.com Clients + Cash with Christine McAlister: http://www.lifewithpassion.com/clientsandcash

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

411: What it's like to Own a Handmade Gift Store with Andrea Rahal

Wed, 20 May 2020 06:00:23 -0500

On this weeks' episode, Emily interviews one of her Mastermind clients, Andrea Rahal. Andrea's story is both unique and inspiring because, unlike many of Emily's students, she doesn't own a traditional clothing boutique. A graphic designer and photography major, Andrea had always dreamt of building a place to display and sell both her creations and other local artists. Her love for handmade and letterpress products inspired her to open a boutique where beautiful gifts can be displayed and loved by the customers of Inkwell Modern Handmade. Andrea shares some of the mindset and business practices that she continues to implement that have helped her build a successful boutique over the last nine years. Connect with Andrea: Instagram & Facebook: @inkwellboutique & @inkwelloriginal https://inkwellboutique.ca/ https://inkwelloriginals.com/ RESOURCES: My FREE Facebook Community: bit.ly/trucktribe FB Ads in a Weekend: https://bit.ly/FBadsinawknd ================================================== SOCIAL MEDIA: Website: http://www.BoutiqueTrainingAcademy.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful =================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

410: Facebook Posts vs. Facebook Ads

Wed, 06 May 2020 06:00:24 -0500

There's a lot of confusion these days around what's going on with Facebook. It's true - social media is constantly evolving and its up to you as a business owner to go with the ebb and flow of those changes. It's time to stop blaming the algorithm as the reason why your business page isn't growing. Emily is going to share a few tips on how to utilize Facebook ads and IG ads to better your business. Listen to his episode to learn how to use social media as advertising for your business, why a Facebook pixel is important, and when you should use the "boost" button on your posts. Facebook Ads in a Weekend course: http://www.facebookadsinaweekend.com/ Want more exclusive FREE podcast episodes: https://bit.ly/BYBpodcastextra

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

409: Stop Struggling with Branding Your Boutique with Kinzie Madsen

Wed, 22 Apr 2020 06:00:23 -0500

On this week’s episode, Emily talks with Kinzie Madsen, branding expert, and intuitive coach. If you’ve been struggling with your branding or messaging, this is the episode for you to listen to! Kinzie is the creator of Boss Babe Branding school which was created to help teach why branding is important and what does that mean for your business. As a graphic designer, her intuition and boldness surrounding branding is next level and is what makes her such an incredible entrepreneur. No matter what stage you are at in your boutique business, this episode is going to give you some amazing knowledge bombs surrounding branding that you can implement into your boutique. LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Connect with Kinzie on Instagram: @kinziemadsen ================================================== RESOURCES: My FREE Facebook Community: bit.ly/trucktribe "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook - Available here: www.ultimateboutiquebundle.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE COMING IN MAY. Click here to get on the waitlist: www.sixfigureboutiqueblueprint.com BOUTIQUE BASICS BOOTCAMP SELF-STUDY: www.BoutiqueBasicsBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.BoutiqueTrainingAcademy.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful =================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

408: When to Pivot Your Boutique Business with Jill Tanner

Wed, 08 Apr 2020 06:00:13 -0500

On this week’s episode, Emily talks with Jill Tanner, owner of Southern Honey Boutique and Market 2 Boutique, on her success over the last 5 years. Southern Honey has an amazing social media presence, two locations, and Jill is a shining example of many of the concepts Emily teaches in her courses. Jill has mastered the concept of pivoting her business. One of her biggest business pivots has been the creation of the Market 2 Boutique app which can be integrated into Shopify and Comment Sold or can be used on its. It's an amazing tool to help you keep track of your orders! We love businesses that support other businesses and Market 2 Boutique is no exception to that! So much so that they have offered Boost Your Boutique listeners a coupon code for 20% off. Use Coupon Code: Emily20 https://market2boutique.com/

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

407: A Conversation About Life & Business RIGHT NOW with Tracy Litt

Wed, 01 Apr 2020 06:00:23 -0500

407: A Conversation About Life & Business RIGHT NOW with Tracy Litt by Boutique Advice, Life Coaching, Business Tips

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

406: Creating Personal Safety With Dr. Alexis Rose

Wed, 25 Mar 2020 14:44:49 -0500

406: Creating Personal Safety With Dr. Alexis Rose by Boutique Advice, Life Coaching, Business Tips

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

405: Using Your Strengths to Build your Business AND Enhance your Life with Joan Hobbs

Wed, 11 Mar 2020 06:00:10 -0500

On this week’s episode, Emily talks with Executive Coach Joan Hobbs about StrengthsFinder - a talent assessment taken by over 20 million people - and how understanding and applying your strengths can help build your business while increasing your confidence and energy and making it easier to achieve your goals. Joan had a long career of facilitating employee development and leadership team effectiveness within large corporations. As an Executive Coach and Leadership Team Effectiveness Consultant, Joan applies her passion for human development as well as her own strengths to help individuals understand and develop their strengths to make greater contributions within their businesses, increasing employee productivity, customer engagement, sales, and profitability; During her conversation with Joan, Emily discusses her own strengths and how learning and applying her strengths and those of her team has helped grow her business. Work with Joan: hobbsleadership@gmail.com Joan's Website: www.hobbsleadership.com Purchase the StrengthsFinder Book at Amazon: https://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X/ref=sr_1_3?crid=1KECNMXBCD73J&keywords=strengths+finder+2.0+with+access+code&qid=1583786512&sprefix=strengths%2Caps%2C198&sr=8-3

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

404: Decorating Tips for Your Boutique with Jessica Hapney

Wed, 26 Feb 2020 07:00:00 -0500

On this week's episode, Emily talks with Jessica Hapney, co-owner of Boutique Decor & More. With a degree in Apparel Design & Merchandising and Marketing, Jessica was also a former boutique CEO. After graduating from college and moving back towards her hometown, she found passion in the visualizing and design of boutiques and wanted to help other boutique owners. Jessica shares her top tips for decorating your boutique, brick and mortar, pop up or mobile boutique to help maximize your space while creating a space that is both inviting and functional for your customers! BDM20 for 20% off entire order www.boutiquedecorandmore.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

Secret Episode: WHY Your New Boutique Isn't Working

Fri, 21 Feb 2020 13:00:30 -0500

For the early action offer go to: www.BoutiqueBasicsBootcamp.com and use code: FAST222

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

403: Boutique Industry Trends To Worry About

Wed, 12 Feb 2020 07:00:20 -0500

On this week's episode, Emily talks about the trends that you should worry about and the ones you should probably skip out on! 1. Knockoffs and using other brands logos, patterns and names. Stay out of legal trouble and avoid copyright infringement by avoiding buying these items. 2. Growing through too many giveaways. It diminishes your brand and can also attract an "un-ideal" customer. 3. Overbuying and thinking you need new arrivals ALL THE TIME. The truth is you don't - you need new arrivals in accordance with how you're selling. Make sure that you rate and leave a review on the podcast so that you can help Emily reach more boutique owners! Episodes about: cash flow, inventory management: Episode 13 - Hidden Ways You're Losing Money in Your Boutique Business Episode 207 - Pay Yo' Self Series Episode 209 - Your FAQs about Boutique Operations Episode 306 - Boutique Money & Sales Analysis Fundamentals

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

402: Why Buying From a Community Based Marketplace is Best with Cheryl Tan

Wed, 29 Jan 2020 07:00:10 -0500

On this week’s episode, Emily talks with another industry heavy hitter, Cheryl Tan. Cheryl is the Vice President of Brand for Tundra, a free online marketplace for buyers and wholesalers in the US and Canada. They even ship to buyers worldwide! Tundra has been building a community based on supporting other small businesses. They have worked to help forge the connection between consumer and creator by supporting those small businesses and showcasing their products. If you are a fan of reviews (and who isn’t?!), Tundra allows buyers to review their orders and also posts pictures of how they style the item in their stores to give inspiration to other buyers. We love businesses that support other businesses and Tundra is no exception to that! So much so that they have offered Boost Your Boutique listeners a coupon code for $50 off their first order Use this link to take advantage of their offer: go.tundra.com/byb Join Emily in Las Vegas at the Magic Mindset VIP Workshop! Grab your tickets here: https://emily-benson.mykajabi.com/offers/hoZ3Lm6q

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

401: What's Really Going on in Boutiqueland with Allen Williams

Wed, 15 Jan 2020 12:08:17 -0500

What happens when two retail veterans get together and talk shop? On this week's episode, Emily talks with Allen Williams from Springboard Retail. Allen is a retail technology veteran with over 10 years of experience in SaaS retail. As part of the founding team of Springboard Retail, Allen was integral to the initial design and development of the product, early sales and marketing efforts, customer service operations, and overall growth of the company. Emily and Allen talk about what's really going on in boutiqueland, why big box online retailers aren't killing boutiques and some of the trends that Allen has seen in his many years working in the retail industry. Six Figure Boutique Blueprint is open for enrollment through 1/17! www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

400: Setting Yourself Up for Success in 2020

Wed, 01 Jan 2020 07:00:13 -0500

400: Setting Yourself Up for Success in 2020 by Boutique Advice, Life Coaching, Business Tips

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

337: Wrapping Up 2019: Taking Inventory & Practicing Gratitude

Wed, 18 Dec 2019 07:00:43 -0500

The final podcast episode of 2019! In this week's episode, Emily recaps 2019 and encourages listeners to finish the last few weeks of this year strong. She covers taking inventory, both literally and figuratively! Taking inventory in your boutique is super important (hello taxes!) but also taking inventory of what you accomplished this past year. Take a look at those VIP lists and send gifts or a note to your best customers to show gratitude for their support the last year. Start 2020 off from a place of gratitude and love! Thank you so much for supporting Emily and Team Emily this past year. We are so grateful for each and every one of you! 2019 was an incredible year and there is so much waiting for you in 2020!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

336: New Years Goal Setting and the Frequency of Money with Cameo Gore

Wed, 04 Dec 2019 07:00:23 -0500

On this week’s podcast, Emily talks with two-time podcast guest Cameo Gore about New Years goal setting and the frequency of money. In their conversation, Cameo explains that there are generational patterns that have influenced our perception of money and also that of abundance. Working on your mindset and specifically your money mindset is not a one and done type thing! Their discussion also delves into what it means to grow from a place of abundance, what that looks like, the power of making a decision as well as the energy behind making a decision. Cameo wants you to try on abundance in 2020! Cameo’s website: www.cameogore.com High Vibe Boutique Mastermind: www.highvibeboutiquemastermind.com Calendars are on sale through Friday, December 6th 2019 at 11:59 PM PST: https://emily-benson.mykajabi.com/offers/og9ehewW

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

BONUS: Dealing With Your Black Friday Holiday Anxiety

Thu, 28 Nov 2019 03:55:53 -0500

SURPRISE!! A Bonus episode for Thanksgiving/ the big Retail Weekend of 2019! Enjoy, xo Emily

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

335: Become Aware of Your Self Judgement with Tracy Litt

Wed, 20 Nov 2019 07:00:13 -0500

This past September, Tracy was a guest speaker at the Rich Retailer Retreat and she seriously changed some of the attendees lives! So much so, that Emily wanted to get her message out to even more of you! During Tracy’s second time as a guest on the Boost Your Boutique podcast, Emily talks with Tracy about how to become aware of your self judgement and how detrimental self judgement is to your well-being! Self judgement is an epidemic. By becoming aware of the times when you are exercising self-judgement, you can make the choice to shift that judgement into something that serves you better. Tracy shares with the Boost Your Boutique audience the best tips and tricks to move away from practices of self-judgement and towards more self-kindness and acceptance. Attend Worthy Human Live: https://thelittfactor.mykajabi.com/a/17257/5fBopKxg

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

334: How to Restart Your Business in a New Location with Dana Shammaa

Wed, 06 Nov 2019 07:00:32 -0500

On this weeks episode, Emily chats with one of her High Vibe Boutique Mastermind clients, Dana Shammaa about what it’s like to start over. Dana is the CEO of Indie Sparrow, a boutique in Beaver, West Virginia. While moving just 3.3 miles away from her original location, Dana learned a lot of lessons about starting over including how important mindset is. She has worked hard over the past few years after moving locations to push past certain fears and blocks about her business and she is a shining example of perseverance and determination. Dana is here to tell her story and give insight to other boutique CEOs who are facing a move or considering a move. Boutique Elite Academy Membership is open for registration November 7th - Friday, November 15th! http://www.boutiquemembership.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

333: Marketing & Promotion for the Holiday Season

Wed, 23 Oct 2019 06:00:12 -0500

It's (going to be) the most wonderful time of the year! It's almost the busiest season for boutique owners! Before the holiday season really ramps up, Emily is here to give you some great ideas for promotion and marketing for Holiday 2019. From how to create an amazing gift guide to how to prepare for those big sales days (Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday), Emily gives you tips on utilizing your best selling items and creating great promotions around them. So if you're ready to have the most fabulous holiday season EVER, grab a notebook and pen and get ready to sell sell sell! Find more at: www.boutiquetrainingacademy.com Join the Boutique Training Academy here: http://bit.ly/btatribe Follow me on Facebook: Boutique Training Academy with Emily Benson Follow me on Instagram: @stylishandsuccessful

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

332: Using Instagram as a Platform for your Business with Andee Love

Wed, 09 Oct 2019 06:00:14 -0500

332: Using Instagram as a Platform for your Business with Andee Love by Boutique Advice, Life Coaching, Business Tips

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

331: Common Website Mistakes (And How to Fix Them!)

Wed, 25 Sep 2019 04:00:06 -0500

331: Common Website Mistakes (And How to Fix Them!) by Boutique Advice, Life Coaching, Business Tips

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

330: Opening a Boutique in a Developing Area with Elissa Paquette

Wed, 11 Sep 2019 06:00:26 -0500

On this weeks Boost Your Boutique podcast, Emily chats with Elissa Paquette, boutique CEO of Calico in New Bedford, MA. If you aren’t familiar with New Bedford, it’s a developing area and was even more so when she opened her boutique on a whim 12 years ago. Elissa chats with Emily about the evolution of her business, her wins and losses, and the journey to becoming a successful brick and mortar and e-commerce boutique! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Six Figure Boutique Blueprint is open for enrollment through 9/13! www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

329: How To Use Social Media For Your Boutique

Wed, 28 Aug 2019 06:00:06 -0500

On this week's podcast, Emily talks SOCIAL MEDIA. Boutique owners constantly ask Emily about how to utilize social media to grow their business. Its a powerful platform that millions of people use on a daily basis so its a perfect place to find your ideal customer. Emily provides actionable tips and tricks you can take starting TODAY to better utilize social media and grow your boutique's audience! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd, 2019. Grab your ticket here: www.richretatilerretreat.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

328: Business Growth with Facebook Live with Carla Brockway

Wed, 14 Aug 2019 06:00:06 -0500

328: Business Growth with Facebook Live with Carla Brockway by Boutique Advice, Life Coaching, Business Tips

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

327: Why Mindset Matters with Tracy Litt

Wed, 31 Jul 2019 10:28:55 -0500

Emily interviews Tracy Litt, #1 Amazon Best Selling Author, certified mindset coach, rapid transformational therapist, and awe-inspiring speaker (who also happens to be a speaker at the Rich Retailer Retreat!). Her book Worthy Human was released a few weeks ago and it’s already topping the charts on Amazon. It explains how the sub-conscious mind likes to take control and what you can do to flip the table on that. LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Get Tracy’s book here: http://bit.ly/worthyhumanbook Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

326: How I Started The Fashion Truck

Thu, 18 Jul 2019 02:39:19 -0500

In this week’s episode, Emily talks about her roots in the retail industry. Unlike most other retail consultants, Emily has experience in both product design and development and has owned both a mobile boutique AND a brick and mortar. Emily talks about her journey to opening her first business, The Fashion Truck in 2011. Her career in retail in New York City to making her entrepreneur dreams come true in her home town, she hopes that sharing her own story will inspire you to have that “great Idea” and pursue your dreams! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

325: Influencer Marketing and Why It's Important with Jibran Malek

Tue, 02 Jul 2019 22:00:36 -0500

On this weeks podcast, Emily talks with Jibran Malek, Marketing Director of Grapevine Logic. Grapevine is a firm that combines influencer discovery and analytics with campaign execution and strategy to help solve the influencer marketing puzzle. They bridge the gap between brand owners (like you!) and social media influencer marketing. Emily chats with Jibran about how influencer marketing can have a profound impact on boutiques and how you can get started on navigating the influencer space. Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

324: How to Transition from Behind the Chair to a Boutique Full-Time With Stacey McFarland

Wed, 19 Jun 2019 06:00:09 -0500

After 32 years as a hair stylist, Stacey McFarland was ready to hang up her styling sheers. The job was taking a toll on her and while she knew she was a fantastic hair stylist, she knew that it wasn’t her true passion. Her boutique started in the lobby of her hair salon with a few accessories and has now expanded to a full boutique! After working with Emily for several years, she has a successful hair salon AND boutique, The Studio, Spa, and Boutique in Martinsburg, West Virginia. She is proof that you don’t have to stay stuck where you are even after three decades in a career. Join Emily as she has a candid and honest conversation with Stacey about her transition from behind the chair to a boutique CEO! Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretailerretreat.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

323: Disney, Money And Shifting Your Mindset NOW!

Wed, 08 May 2019 10:46:56 -0500

I was recently in Disney World and became extremely aware of how pervasive negativity is… even in the “happiest place on earth”!! You see, our triggers follow us EVERYWHERE, which is why we need to work on them ASAP! They can make joyful experiences stressful… and what the heck- why? What triggers you holds you back… from joy, from fun, from money, from MORE in your life. Start to be aware about the words you are saying, the reactions you have to things and how they are affecting what shows up for you. In this episode, I’m riffing on how you can start to become more open to money, fun, joy, all the things you want in your life… and how they start with YOU!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

322: Stop Doing ALL THE THINGS In Your Boutique

Wed, 01 May 2019 16:34:33 -0500

Are you worried that you have to do ALL THE THINGS? I get it… but I also know it’s not working! Here are my top 3 tips for NOT doing all the things in your boutique business: 1. Pick one or two social media platforms you are AWESOME at, and get MORE awesome at them! The truth is, we all can’t be good at everything. A little over a year ago, I decided I would dominate on video. I started going on FB Live with a topic you needed to hear. After, I downloaded it and uploaded to YouTube. Guess what? My FB page has doubled in following, my group has grown by 2000 members organically and I have hours of video I can give people reference to when they ask about a particular topic. This year, I’m trying my hand at Instagram. I bought 2 courses about it so I can go deeper, and I’m getting consistently consistent. Get good at one or two and then add in a few months. 2. Delegate. Again, you can’t be good or do everything yourself. At a certain point you have to suck it up and hire people to help you! Make a running list of all the things you hate to do- that’s your first hire. 3. Have a plan for your business. Having no plan is planning to fail. Too many women jump into owning a boutique having no clue what their long or short term plan is. Write down what days you’ll accomplish what. What are your goals? Where do you want to be in 6 months, a year? You’ve got to have a plan Feel like you need a little more help with figuring out how not to do all the things in your boutique business? Six Figure Boutique Blueprint is open for the final time this year! Head to www.SixFigureBoutiqueBlueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

321: Do Direct Sales Companies Have a Shelf Life

Wed, 24 Apr 2019 10:14:45 -0500

It was about 3 years ago now that I got ANGRY at Direct Selling companies. I saw that the model was growing, but the training was broken. Retail companies being run by non-retailer CEOs, how would they ever survive? Now I pose the question, is there a shelf life to these companies? Will they disappear in the next 3-5 years? I’ve loved that they are helping the boutique industry grow, giving people confidence to be an entrepreneur when traditionally they might not want to dive in. But the problem remains… too much inventory, not enough retail training and women coming to me with what I’ve coined “Direct Sales PTSD”. In this episode I want to have a candid conversation about what Direct Selling Companies are selling to consultants, why it’s not working and if there is a future for the industry. I’m equally excited and terrified to hit publish on this particular topic, but it’s a long time coming and I would be remiss not to put my opinion and ideas into the mix after the conversations and coaching I’ve done with many DS consultants over the years. I hope this will help you weigh your options if you are thinking of signing up with a DS company, and give you confidence if you have a thought that you want to leave. If you love your company and plan to stay with it, awesome. As I always say, trust your gut. Listen now: on iTunes (bit.ly/boostyourboutique) and Stitcher (bit.ly/boostyourboutiquestitcher)

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

320 - Why Are You Overspending on Inventory

Wed, 17 Apr 2019 06:00:24 -0500

The most common thing I hear is, “All the money I make on sales, I spend back on inventory.” Here’s the thing… if you are doing this without concern to your turn rate and sell through, you’re doing it wrong. WHY do you continue to overspend on inventory? Let’s get real, real… In this episode I want to get deep into the issue of overspending so let’s talk.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

319: Three Concepts That Are Taking You OUT

Wed, 10 Apr 2019 07:00:22 -0500

319: Three Concepts That Are Taking You OUT by Boutique Advice, Life Coaching, Business Tips

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

318: What To Do When...

Wed, 03 Apr 2019 06:00:02 -0500

I hear alot of the same questions so I'm going to try to address some of them in podcast episodes along the way with my advice. Today I'm addressing 3 frequently asked questions: 1. What do I do when startup boutiques ask me for help? 2. What do I do when a friend/family member wants to invest in my business or work for me? 3. What do I do when someone is "inspired by me" and opens a store down the street? This is a great episode where I go below the surface answer and give you a TON to think about with each question! If you'd like to refer other boutiques to me and make commission when they purchase one of my products, please email my affiliate manager Andrea at hello@stylishandsuccessful.com.

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

317: Product Powerhouse Summit With Abagail Pumphrey & Emylee Williams

Sun, 31 Mar 2019 01:39:17 -0500

SIGN UP for the Product Powerhouse Summit here: www.stylishandsuccessful.com/summit The Product Powerhouse Summit features 25 speakers talking about everything and anything you need to manage a product based business. Best part is... it's FREE!! Abagail and Emylee founded Boss Project, (formally, Think Creative Collective) just months after meeting each other online. What began as a conversation over wine on Abagail’s office floor transformed into building a community and business that had ridiculous goals, dreams and ideas. Together they built a multi-six-figure business in under 12-months by helping thousands of creative entrepreneurs build a soul-fulfilling and freaking profitable business. When they’re not building their empire you can find Abagail arranging fresh flowers or cuddling her rescue beagles. If you want to catch up with Emylee you’ll need to head to the local coffee shop to find her (and make sure to buy her an extra shot). Otherwise she’s creepily watching her toddler sleep or posing her newest houseplant for an Insta-worthy gram. You can join Abagail and Emylee’s Facebook group here: https://www.facebook.com/groups/thinkcreativecollective/

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

316: The 2 D's That Help And Hurt Your Boutique

Wed, 20 Mar 2019 06:00:29 -0500

We're officially in the first week of Boutique Basics Bootcamp! Every 1st week we have a time tracking activity. Most of the group finds that they are spending time doing alot of things they don't need to be doing or aren't revenue generating activities.. aka DISTRACTIONS! Today I'm talking about 3 of the top distractions I find take away from business and family, and how to add some discipline around them!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

315: How To Market As An Introvert With Christine McAlister

Wed, 13 Mar 2019 06:00:38 -0500

Clearly I’m not an introvert! So I’ve called in one of my business besties to talk about what it’s like to be an introvert and have to still market your business to the public. What are some easy ways to grow and reach out when that feels like a lot of pressure? In this episode Christine talks about: What does being an introvert really mean? How it’s not wrong or a weakness when you use it as a strength. What to do to attract people like you How to sell as an introvert! It’s a great conversation where even I start to realize what makes me an extrovert! You can find Christine here: www.lifewithpassion.com On Instagram @lifewpassion YouTube Channel: https://www.youtube.com/channel/UC8V4KvBLBi_jvP7X4Ojt9fg

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

314: Wealth Therapy Session With Agnes Kowalski

Wed, 06 Mar 2019 07:00:18 -0500

314: Wealth Therapy Session With Agnes Kowalski Wealth patterns are real. Do you feel like you are hitting walls? Do you feel like you’re repeating patterns with money? Are you growing, but wait you’re actually stuck. Do you realize that as you grow, running your business gets to be easier? It gets to be more fun. You get to run the business of your dreams with a team that supports your wildest dreams and doesn’t question it. In this episode Agnes Kowalski is busting down the blocks that are holding you back from more wealth. A classically trained Psychotherapist, in private practice for 10 years, she went on a journey to discover what was holding her back from making more money. Now she teaches other people how to do it for themselves! You can find Agnes here: http://www.agneskowalski.com/ On Instagram @agneskowalski YouTube Channel: https://www.youtube.com/channel/UCZXclgvgJsPc-tQBVIcVUxw

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

313: Money Milestones In Your Boutique Business

Wed, 27 Feb 2019 07:00:16 -0500

Have you every wondered where you stand in your boutique journey? I’ve found that so many boutique owners really don’t know if how much money they are making is or right or it’s enough to keep going. Are you “on track” with where you “should be”? Well first off, there’s no right place for you to be, where you are is exactly where you are meant to be. But there are milestones you want to think about hitting. In this episode I break it down to START, GROW, SCALE. START: If you are in this phase, I want to suggest you read my book: www.BoutiqueHandbook.com and then take Boutique Basics Bootcamp: www.BoutiqueBasicsBootcamp.com GROW: If you are in this phase, I suggest you take Six Figure Boutique Blueprint: www.SixFigureBoutiqueBlueprint.com SCALE: If you are in this phase, email me! I’d love to dig into your numbers and business with you inside my High Vibe Boutique Mastermind or work with you 1:1! Let’s chat- here’s my email: hello@stylishandsuccessful.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

312: Saving Money On Your Taxes With Craig Cody

Wed, 20 Feb 2019 06:00:05 -0500

You're making money... then what? And what happens at this time of the year when taxes are the forefront of the conversation? What would it feel like to always know what financially was going on in your business? You could plan for growth, plan for taxes, save on your taxes. Meet Craig Cody- your new Tax BFF. Craig Cody is a Certified Public Accountant, Certified Tax Coach, Business Owner and Former New York City Police Officer with 17 years experience on the Force. As a Certified Tax Coach, Craig belongs to a select group of tax practitioners throughout the country who undergo extensive training and continued education on various tax planning techniques and strategies to become, as well as remain, certified. With this organization, Craig has co-authored an Amazon best seller book, Secrets of a Tax-Free Life. Head to https://craigcodyandcompany.com/boutique to get his free book and sign up for a call to see if Craig can help you save money and feel more at ease about your finances.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

311: Nourishing Your Soul Through Breathwork With Vaughn Pierro

Wed, 13 Feb 2019 06:00:35 -0500

I talk about mindset all the time. But what else, besides meditation, can we do to bust through the blocks that hold us back from living our best life? Well, I've discovered Breathwork through my friend Vaughn Pierro and I LOVE it. On this episode we'll talk more about how something as simple as your breath can help you unlock new layers of healing. To find Vaughn on the web head to: IG: @vaughnpierro Website: www.vaughnpierro.com FB Page: https://www.facebook.com/vaughnpierro/ FB Group: https://www.facebook.com/groups/healandalign/ To find out more information about the Rich Retailer Retreat go to www.RichRetailerRetreat.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

310: Are Credit Cards Bad for Your Boutique?

Wed, 06 Feb 2019 09:36:47 -0500

I posted this on Sunday on my Instagram & Facebook page: "Credit cards don’t make you wealthy. In fact, I see them bring boutique owners more shame than anything else. The shame ends up fostering negative feelings about debt, sales and a general LOW VIBE about making money. There’s an epidemic in Boutiqueland of the “Use credit card to purchase inventory, pay off credit card with that month’s sales, buy more inventory on credit card, pay it off with sales...” cycle. This quickly turns into a cycle of SCARCITY always chasing your tail to pay the card off with your sales, and that means STRESSFUL months. My advice for boutique owners who come to me with this cycle is to QUIT THE CARDS! Slowly wean yourself off using the credit cards, using cash to pay for as much inventory as you can. Or, only spend on the card what you have in cash so you immediately (like a minute after spending) pay the balance (if you are worried about card safety). CHALLENGE: What would happen if you hid your credit card and only ran your business on cash? (REAL LIFE STORY: I ran my boutique business entirely on cash. My fear of credit cards— not the best money mindset but oh well— had me terrified to ever use one for the business.)" Here's more thoughts and what came up for people... I'm going a little deeper here!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

309: Influencers, PR & Events In Your Boutique With Alex Norton

Wed, 30 Jan 2019 16:05:00 -0500

Everyone's asking about Influencers and how to grow their reach for their boutique, so today Alex Norton is giving you the scoop on how to make it easy and fun! Want to sign up for my MAGIC MEETUP in Las Vegas on Feb 6, 2019? Here's the link to be added to the guest list: https://emily-benson.mykajabi.com/emily-magic-meetup For more info about my Rich Retailer Retreat and to register, click here: www.RichRetailerRetreat.com In this episode we cover: Traditional Media Relations How to reach out to writer and producers and get them to respond! How to utilize local/ regional publications to promote you for FREE Gifting + Events Networking and relationship management How to pitch yourself to media with a unique angle that sets you apart from other boutiques/ boutique owners Tastemaker + Social Media Relations Their role in the PR industry and how the PR industry has evolved into social media placements as ROI Style Bloggers Events Offer your space to local nonprofits, media publications and tastemakers to host events You can find Alex on Instagram at @Iamalexnorton

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

308: Reports To Help You Analyze Your Boutique Business

Wed, 23 Jan 2019 06:00:23 -0500

I finish up the Mo'Money series with an in depth look at the reports you need to be running in your boutique business. We'll talk about P&Ls, Quickbooks, adding departments and how you've got to start running these reports to understand the health of your business! To apply to the High Vibe Boutique Mastermind, click here: bit.ly/mmapp19

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

307: Boutique Metrics You Need To Know

Wed, 16 Jan 2019 06:00:25 -0500

After listening to last week's episode, let's go deeper into metrics for your boutique. This week we'll expand on understanding 3 calculations you should be tracking and knowing in your boutique business. Average retail, percent to total company or department and your average margin are 3 metrics you can calculate with the numbers we recorded from last week's episode. I'm going to tell you why you should know them, how to use them to grow your business, and what clues about the health of your business you can gain!

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

306: Boutique Money & Sales Analysis Fundamentals

Wed, 09 Jan 2019 07:06:07 -0500

What I learned during the launch about my tribe’s money mindset is the following: 1. Many boutique owners don’t save money. Zero wiggle room for mistakes or capital investments. 2. Lots of boutique owners are overbuying inventory. By a lot. 3. Boutique owners who have hit $15-20k revenue months go two ways… they are either living on the edge or ready to go for $1M years. 4. 55% (or 2.5-2.75x) margin is where so many boutique owner’s margins still land. Over the next couple of weeks of emails and podcasts, we REALLY have to talk about this guys. Your anxiety about money is simply coming from a lack of awareness and the steps to take after you know what’s going on. So let’s start this week with Assignment #1 | PART ONE: Become Aware of Your Money Situation. Step 1: Sign into your business bank account. Record how much is in there. Step 2: Look at your payment system or register. How much money did you make last week? How much money is hitting your bank account in the next 3 days. Record these numbers on the same page as the step 1 number. Step 3: How much inventory do you own at wholesale cost? Record it. Step 4: How much inventory at wholesale cost is on order, meaning it’s set to be delivered to you in the next week- six months? Assignment #1 | PART TWO: Listen to the Boost Your Boutique Podcast this Wednesday In this week’s episode, I’ll be going through these numbers, why they are important and what you need to be doing with them. (Hint: You need to be doing this once a week, Monday’s a good day to do it since the “retail week” is technically Sunday through Saturday.) How to Calculate Stock to Sales Rate: (How Many Inventory Units You Own) Divided By (How Much Inventory You Sold Last Week or Month}

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

305: Why Your Boutique Needs Multiple Marketing Channels

Wed, 02 Jan 2019 05:10:47 -0500

Amazon & Apple just did a deal that is going to put alot of small resellers out of business. Why does that matter to boutiques? It shows that platforms like Amazon can turn on a dime to show loyalty to big brands over smaller sellers. This is important as we grow our boutiques because we have to stop the trend of the "Instagram" or "Facebook" boutique and own as much of our platforms and data as possible ASAP. *** OPEN NOW: ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE: www.SixFigureBoutiqueBlueprint.com*** "The Ultimate Boutique Handbook" on Amazon here: www.ultimateboutiquehandbook.com The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE: www.SixFigureBoutiqueBlueprint.com BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

304: Lessons Learned In 2018

Mon, 31 Dec 2018 07:34:22 -0500

Before we go into 2019, let's look back at 2018. I want to share a raw and real episode about the big lessons I've learned in 2018. How will I take that and run into 2019 with positive momentum? "The Ultimate Boutique Handbook" on Amazon here: www.boutiquehandbook.com The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE: www.SixFigureBoutiqueBlueprint.com BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

303: You Are Your Boutique's #1 Influencer

Fri, 21 Dec 2018 02:49:53 -0500

Stop hiding in your boutique business! Over and over I see missed opportunities for boutique owners to step more into the spotlight and be their own best influencer. In this episode I talk about what being an influencer means, how to do it when you're an introvert, and the ins and outs of sharing more of yourself to attract more amazing customers! ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE: www.SixFigureBoutiqueBlueprint.com "The Ultimate Boutique Handbook" on Amazon here: www.ultimateboutiquehandbook.com The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

302: How to Learn & Pivot in Your Boutique with Ciara Stockeland

Wed, 12 Dec 2018 06:28:29 -0500

I've met another woman who was a boutique CEO, and I got her on to talk about what it REALLY takes to build and grow a boutique business. Ciara Stockeland, now owner of The Boutique Box, had a brick and mortar boutique-turned-franchise in the Midwest of the United States. She ran a 3000 square foot distribution center, managed massive wholesale order pick and pack shipping and in store everything. She decided to close it all down and follow her innate drive for being a start-up entrepreneur and create a business the fills the need of today's boutique owner. The Boutique Box is a subscription box designed specifically for Boutique Owners and is the only thing like it on the market. What I love about it is: 1. You're seeing brands you may never see at market or on the aggregate wholesale sites... AND getting full sized samples. 2. You're getting a discount on the wholesale prices: better margins!!! 3. You're working with someone who cares about your success and has been in your shoes. Ciara has brought on a boutique accountant and myself to help fill in the gaps in education within her community. You can find more info and sign up at www.btqbox.com. This is the LAST week they can enroll month-month at $35/mo and if you enroll by December 15, 2018, you will get the December BOX! You can also follow Boutique Box on Instagram at @thebtqbox to see some of the samples you get in the box. My book, "The Ultimate Boutique Handbook" will be in the January box!!! RESOURCES I OFFER: "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE: www.SixFigureBoutiqueBlueprint.com BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com or www.BoostYourBoutique.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

301: What To Do To Restart, Relaunch Or Redo Your Boutique Business

Wed, 05 Dec 2018 05:56:13 -0500

You started your boutique... now you want to change it ALL. I know, it's tough. Let me guide you through how to cope with the shift, get rid of the inventory and understand how to deal with what needs to happen to kick off on the right foot. Grow your own successful retail store! Brick and Mortar | Mobile | Ecommerce: "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

300: Season 3 Opener

Wed, 05 Dec 2018 05:21:17 -0500

Hello hello hello! I'm back for SEASON THREE of the Boost Your Boutique podcast! This season we're going to talk alot about mindset, more about marketing and even more about how to take retail industry trends and use them to grow your boutique business! Get psyched! Grow your own successful retail store! Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

225: The Difference between Positivity & Mindset

Wed, 19 Sep 2018 05:00:16 -0500

MINDSET. It's something I talk about alot, but maybe you are under the impression that it's just about being more positive. It's not...really. Honestly this whole conversation is really nuanced, much like business. It's why my second book will be a deep dive into the work. Until then, I'll continue to encourage you to GO DEEPER and understand why you might not be getting the results you want in your life and business. Oh, and teach you how to shift into a place where results come FASTER AND FASTER! This episode is probably in my top 3 favorites of all time. Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique to listen on iTunes bit.ly/boostyourboutiquestitcher to listen on Stitcher "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

224: Hiring Employees For Your Boutique

Wed, 12 Sep 2018 05:00:16 -0500

224: Hiring Employees For Your Boutique by Boutique Advice, Life Coaching, Business Tips

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

223: What do do with lots of "Add to Carts", but No Purchases

Wed, 29 Aug 2018 05:13:19 -0500

Lots of people adding items to your online shopping cart... but none of them converting to buyers? Listen in and I'll tell you some of the very first things you want to make sure you've got covered in your e-commerce business to convert lurkers to buyers!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

222: The Inside Scoop on Fashion Go

Wed, 08 Aug 2018 05:53:36 -0500

Ok. Do you love the "Best of the Best" tab as much as I do? Either you know *exactly* what I'm talking about... or not! FashionGo.net is the home of the tab in the right hand corner called "Best of the Best", where hourly, hot selling fashion boutique items are shown in order of current sales volume on the site. It's a sneak peek ifanto what other buyers are loving that day! If you are new to shopping wholesale vendors online, you're going to WANT to be on FashionGo ASAP. They are an aggregate site for fashion wholesalers and have listings for women, plus, mens, kids and accessories. You're going to hear all about the upgrades that Fashion Go has been making behind the scenes in this episode. You'll hear about how they are starting to attend more shows, update the site to have more functionality AND do weekly IG Live Sales with discount codes on Wednesdays! If you have feedback about the site, you can always email Nuri at nuri@fashiongo.com OR hit the team up on IG @fashiongonet.

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

221: 3 Common Money Myths

Wed, 01 Aug 2018 05:00:14 -0500

To get into the Retail Money Mindset for a limited time only click here: www.retailmoneymindset.com Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

220: Dropshipping, Pre-Orders & Subscription Boxes

Wed, 25 Jul 2018 04:00:35 -0500

We get so many questions about dropshipping, pre-orders & subscriptions boxes inside The Fashion Truck Tribe, I thought I HAD to do an episode about them. You might think that I'm discouraging you from trying these methods out--- I'm NOT. I really want you to think long and hard, and create a business plan around when you think these models will be profitable for you. Each CAN work, but assessing the motivation and plan should be your #1 focus! Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

219: The Inside Scoop on WWDMAGIC with Kelly Helfman

Wed, 18 Jul 2018 05:32:13 -0500

You either LOVE it… or are SCARED of it. Fear not, BoutiqueLand! I’ve brought in THE woman behind of the infamous Las Vegas fashion trade show, WWDMAGIC, on the show to debunk all myths and rumors you may have heard about it on the Internet. Kelly Helfman, Vice President and Brand Director of WWDMAGIC, tells me that the twice annual show is NOT overwhelming, NOT hard to shop and actually sounds SUPER fun! In our in-depth conversation, Kelly walks us through how to shop WWDMAGIC, what’s new for the August 2018 show and shares her take on boutiques in today’s retail landscape. This episode is PRICELESS. Listen ASAP! SHOW NOTES: Kelly Helfman worked her way up from Customer Service to Vice President at the company that operates WWDMAGIC! (love this.) 75-80% of WWDMAGIC attendees are small boutiques. They are a one stop shop twice a year- a mix of 2000 brands, new brands, returning and international. “Don’t let the size of the show overwhelm you. We are very careful about curating the floor to make sure that you know exactly where you need to shop.” “It’s not just the ultimate buying trip. It’s education, it’s networking, and it’s buying all wrapped up into one trip.” “We have a retail relations team of 10 people their sole job is to help boutiques like you figure out where they need to go, set up travel, make appointments, anything you need!” Here’s the email to ask for help: retailrelations@ubmfashion.com How to find out all the contact info and FAQs about WWDMAGIC: https://www.ubmfashion.com/magic/attendee-contact and more Show info here: https://www.ubmfashion.com/magic/attendee-showinfo Schedule your seminars & networking events here: https://www.ubmfashion.com/show/76/schedule “Let’s say 80% of your listeners are boutiques that like to have product that retail under $100 and you’re women’s, you only need to go to WWD MAGIC.” How to Search Brands that are attending WWDMAGIC: https://www.ubmfashion.com/shows/wwdmagic?display=modal “It’s an area called GLAM. We have 13 brands only, and it’s a mix of Korean beauty, skincare, makeup, accessories, like makeup erasers and cute makeup bags. Basically, we curated it down for you to have a simple selection to pick a few to add to your store.” “I really encourage everybody to include beauty in your stores. The world is going toward indie beauty and we’re supporting those companies more than ever, their stories are great, and we should all be jumping on that bandwagon.” @MakeupbySamuel will be at the August 2018 show to do some demos, and talk about how to mix more beauty products with your boutiques! “We created an area called ON:LINE. ON:LINE is an area with 35 new brands that have never exhibited at WWD MAGIC before.They’re each going to have a rack or two of product, so you can touch it, feel it, see it in person and figure out which of the 35 brands you really like. And then, with each brand is going to be an iPad with their full collection that you can shop there at the show and place additional orders. And then you can shop online, all year… and guess where you’re going to shop them online, all year? FASHIONGO!!!” (www.fashiongo.net) Kelly walks us through how to shop WWDMAGIC, gives us the inside scoop on her own perspective on owning a boutique in today’s retail landscape… and tells us about her favorite boutique purchase! This episode is a MUST LISTEN! As of the air date of this podcast, the next WWDMAGIC show is August 13-15, 2018 in Las Vegas, Nevada, USA. You can find out all the dates and other worldwide UBM Fashion Trade Shows at www.ubmfashion.com Want to scope out Kelly’s killer style on Instagram? Follow her at @greydahl. You can also follow WWDMAGIC: @wwdmagic. Here's to making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

218: How to Look at Your Boutique Like a Customer

Wed, 11 Jul 2018 15:08:43 -0500

Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

217: How To Drive Traffic To Your Boutique's Website

Wed, 04 Jul 2018 06:25:09 -0500

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

216: How Your Boutique's Growth Will Challenge You

Wed, 20 Jun 2018 04:21:12 -0500

216: How Your Boutique's Growth Will Challenge You by Boutique Advice, Life Coaching, Business Tips

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

215: Banish Self Doubt And Become Unstoppable

Wed, 13 Jun 2018 05:23:17 -0500

You can be, do and have whatever you want. But doubt is an epidemic amongst boutique owners. They are caught up in thinking negatively, worried about money and trying do to it all themselves. In this episode I’m going to teach you the ways in which I have banished my self doubt and become unstoppable. 1. Boost your confidence 2. Relax 3. Begin to Love Yourself. Deeply, truly look in the mirror and love who you are. And try tapping/EFT. Here are the EFT Resources I mention in this episode: Brad Yates on YouTube: https://www.youtube.com/eftwizard What is Tapping with Nick Ortner? https://www.youtube.com/watch?v=XyHxuTG6jRk&t=0s&list=PLp6Ba2bOA_aPE_5N_BIv5hWxhFT0wXSDu&index=15 Jessica Ortner’s Book on Weight Loss and Emotional Eating: https://amzn.to/2MjX7Y9 Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

214: What's Your Boutique's Origin Story?

Fri, 08 Jun 2018 17:43:18 -0500

This is something that KEEPS coming up as I work with more and more of you. It's not about FINDING customers, it's about ATTRACTING customers. One of the biggest ways to do that is by sharing you and your story. In this episode I guide you through what that structure looks like and how to do it so it doesn't stress you out! Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: www.ultimateboutiquebundle.com BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored audio. Some links are affiliate links. Thank you for listening! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

213: Make Your Boutique Money With Facebook Live

Wed, 30 May 2018 20:30:28 -0500

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

212: The Income Replacement Formula With Christine McAlister

Wed, 02 May 2018 07:22:17 -0500

How appropriate on "Work Day"/Labor Day around the world, my friend Christine McAlister's book is published all about how to get OUT of your JOB!!! Do you dread getting up every day to just go through the motions again? Do you get a knot in your stomach every time you approach your office or work building? Do you hate it when your boss breathes down your neck? Yeah, I did too. I remember when I would listen to meditation tracks in a yellow cab (remember those?) crosstown on my way to my job at Club Monaco in NYC. I dreaded dealing with my boss who was not fun to work for... I know now that my light was BRIGHT and probably scared her. But I needed my daily meditation practice to be able to show up and get the job done with my amazing co-workers who were full of joy. During my time there is when I started making my real plans to start The Fashion Truck and get out of corporate. I would sketch during meetings and dream of what it felt like to not have a boss. 7 years later, I live a life that most people dream about. That’s why I love Christine's book, “The Income Replacement Formula: 7 Simple Steps To Doing What You Love & Making 6 Figures From Anywhere." It gives you a plan for how to finally get out and STAY out, by starting your own business! Want to know how? You MUST get this book. The book is available on Amazon and the Kindle version is $.99 for just a few days! www.theincomereplacementformula.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: amzn.to/2mRel6K BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe how to open a retail store opening a retail store how to open a retail store with no money how to open a store opening a store how to start your own clothing business how to start you own clothing store how to open a clothing store how to open an online clothing store how to open a clothing boutique open a clothing store opening a clothing boutique business boutique boutique business wholesale clothing for boutiques boutique business plan online boutique business plan how to start a clothing line with no money

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

211: 3 Biggest Mistakes I Made In My Boutique

Wed, 25 Apr 2018 07:25:37 -0500

ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: amzn.to/2mRel6K BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe how to open a retail store opening a retail store how to open a retail store with no money how to open a store opening a store how to start your own clothing business how to start you own clothing store how to open a clothing store how to open an online clothing store how to open a clothing boutique open a clothing store opening a clothing boutique business boutique boutique business wholesale clothing for boutiques boutique business plan online boutique business plan how to start a clothing line with no money

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

210: Ending the "QUICK FIX" Syndrome

Wed, 18 Apr 2018 07:34:59 -0500

Do you think there's a quick fix for your boutique business? So many women do!!! In this episode I'm going to explain why thinking there's a quick fix can be a tough pill to swallow and how to have a quantum leap in your mindset around it. 1. Think taking a course, reading a book or even listening to this podcast is enough to change your business? It's not! You have to implement the steps and advice to actually see results. You need to do what's required to grow a sustainable business! 2. Think throwing money at tangible places will help? Nope... Facebook Ads, Inventory... most likely these things also take time and a plan to get a real return on the money you put towards them. I spent thousands in FB Ad testing before I could actually get a return on them! So how do you fix this mindset issue? 1. Do the mindset work! Find your patterns, change them! Realize you can create your own reality and that avoiding the mindset work only creates a deeper issue. 2. Plan to do the actual work! Make a schedule, set time aside to work on what you have committed to! Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: amzn.to/2mRel6K BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe how to open a retail store opening a retail store how to open a retail store with no money how to open a store opening a store how to start your own clothing business how to start you own clothing store how to open a clothing store how to open an online clothing store how to open a clothing boutique open a clothing store opening a clothing boutique business boutique boutique business wholesale clothing for boutiques boutique business plan online boutique business plan how to start a clothing line with no money

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

209: Your FAQs About Boutique Operations

Wed, 04 Apr 2018 06:43:34 -0500

We see the same questions pop up all the time in The Fashion Truck Tribe. I figured I'd answer them here on the Podcast today! And of course, I do more than just answer the questions... I go deeper into the theory and full explanation with resources you can use as well! Here's what I covered: 1. How much inventory should I buy when you first start out? Do I need a budget? 2. What’s a realistic sales goal for your first month in business? 3. Do I need a logo? 4. What’s the deal with pre-orders? Here are the resources I talked about: The Ultimate Boutique Handbook: https://amzn.to/2uKdh8v Shopify 14 day free trial: bit.ly/emilyshopify 99designs.com Fivver.com Start and grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce! RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: bit.ly/boutiquebundle BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe how to open a retail store opening a retail store how to open a retail store with no money how to open a store opening a store how to start your own clothing business how to start you own clothing store how to open a clothing store how to open an online clothing store how to open a clothing boutique open a clothing store opening a clothing boutique business boutique boutique business wholesale clothing for boutiques boutique business plan online boutique business plan how to start a clothing line with no money

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

208: Balancing Faith And Family In Your Business With Valerie Langley

Wed, 21 Mar 2018 03:10:41 -0500

I absolutely love this woman! Being someone who doesn’t have kids, I’m ALWAYS in admiration of women who manage to run a business and have a healthy family life. Valerie Langley is that woman. First off, she’s super calm (at least when I see her!) AND she has 4 kids under 10! I met Valerie at a retreat last year and I’ve seen as a Spiritual Teacher and Coach how wonderfully she combines faith, family and being a mom. In this episode we talk about balancing it all and Valerie gives you some great tips and resources to help you stay on track. This episode is going to make you FEEL GOOD!! Here’s the link to Valerie’s website : valerielangley.com Here’s the link to a FREE meditation by Valerie: https://youtu.be/9zIMu_fbLic Here’s the link to the Jesus cards we spoke about during the episode: http://amzn.to/2G6YWHR

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

207: Pay Yo'self Series: How To Pay Yourself

Wed, 14 Mar 2018 07:52:07 -0500

I’m wrapping up this powerful 3 part series on PAYING YOURSELF!!! If you haven’t heard it yet, I’m over boutique owners saying they can’t pay themselves because they need to prioritize paying for other things. Most likely, you aren’t managing your margins or expenses appropriately— that’s the first place to check in with yourself. If you go longer than 6 months without paying yourself, most likely, you never will and your boutique will fall flat because you aren’t managing your money correctly. In this episode I focus on teaching you how to actually start paying yourself: 1. Focus on your NET profit. Keep margins high, watch expenses closely. 2. Find an amazing and supportive accountant who understands you and your goals. They don’t make you feel bad about money or scared of the IRS. 3. If you are a sole proprietor or a single member LLC, simply write yourself a check from the business account, and deposit it into your personal account as the owner’s draw. If you are a corporation, partnership LLC, or have employees you may want to consider using a payroll service to help you manage paying the taxes on payroll to yourself and others. Here’s the link to my favorite book to help you get in a profit state of mind “Profit First” by Mike Michalowicz: http://amzn.to/2DmyR1P Here’s the link to my podcast episode about Debt: https://itunes.apple.com/us/podcast/019-lets-talk-about-debt-baby/id1208014382?i=1000389273707&mt=2 Here’s the link to Advantage Payroll Services, our contact is Zoe Hornsby: https://www.advantagepayroll.com/ Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: bit.ly/boutiquebundle BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe how to open a retail store opening a retail store how to open a retail store with no money how to open a store opening a store how to start your own clothing business how to start you own clothing store how to open a clothing store how to open an online clothing store how to open a clothing boutique open a clothing store opening a clothing boutique business boutique boutique business wholesale clothing for boutiques boutique business plan online boutique business plan how to start a clothing line with no money

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

206: Pay Yo'self Series Part 2: Why You MUST Pay Yourself!

Wed, 07 Mar 2018 07:13:57 -0500

I'm going DEEPER with this whole 'YOU'VE GOT TO PAY YOURSELF" idea this week. Because really guys, you HAVE to start taking a salary from your boutique business... and this week I'm going to tell you WHY you MUST pay yourself! I feel like I'm trying to convince boutique-land to adjust from a very old martyrdom mindset, to a "money flows in and out of my business with ease and grace" mindset! Here's my top 3 reasons why you really MUST start paying yourself: 1. We have to evolve into a modern relationship with money! Te internet has changed everything but our ideas haven't- we still get caught up in the 'work hard, make money' mentality. Let's get excited to unplug from the old and plug into the new concept of money! 2. Most flows as energy-- when you don't pay yourself, you won't be able to spend it and they cycle of in/out energy flow gets blocked. 3. We love to be rewarded as humans!! Even a small amount to allocate to yourself to get your nails done or a dinner out can feed the positive flow and give your brain a pat on the back for putting your all into the business! Start and grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce! RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: bit.ly/boutiquebundle BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe how to open a retail store opening a retail store how to open a retail store with no money how to open a store opening a store how to start your own clothing business how to start you own clothing store how to open a clothing store how to open an online clothing store how to open a clothing boutique open a clothing store opening a clothing boutique business boutique boutique business wholesale clothing for boutiques boutique business plan online boutique business plan how to start a clothing line with no money

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

205: Pay Yo'self Series Part 1: Why You Aren't...

Wed, 28 Feb 2018 22:51:41 -0500

I'm not ok with it. I'm not ok with Boutique owners not paying themselves. It's just unacceptable. You started this business because you love it- now it's time to decide why you haven't paid yourself (more) yet! The first in a 3 part series, I'm diving into WHY you aren't paying yourself (or not paying yourself more!). 1. You don't believe you deserve to get paid for your work in your store. 2. You don't see other boutique owners paying themselves. 3. You say "I can't afford it." I'd love to hear from you at hello@stylishandsuccessful.com with an email titled "I've decided to pay myself." or "Paying myself is a non-negotiable." Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: bit.ly/boutiquebundle BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

204: The Upsell

Wed, 14 Feb 2018 23:44:51 -0500

Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: bit.ly/boutiquebundle BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

203: How To Shift Your Energy With Suzanne Adams

Wed, 07 Feb 2018 06:34:24 -0500

You know those days when you wake up on the “wrong” side of the bed and the rest of the day is tough? GUESS WHAT? YOU CAN CHANGE THAT!!! I invited this week’s guest, Suzanne Adams, on the show specifically because not only is she a total blast, but she’s a MASTER at helping people learn to shift and manage energy. In the episode, she teaches simple and specific ways to go from low to high vibe, quickly! Never again let a negative customer ruin the vibe in your boutique! We also go deep into talking about retreats and how much they have changed my life. I LOVE Suzanne and Cameo’s (Episode 009!) retreat experiences and I’m psyched to be offering a limited time, special discount for their transformational Palm Beach retreat called Ignite and Expand. For a week after this episode airs, you can get $300 off the registration price by using this link: http://cameoandsuzanne.com/emily/ and using code “$300off-1” if you choose to pay in full, or code “$300off-2” if you pay using the installment option! Feel free to send me an email at hello@stylishandsuccessful.com if you have any questions about my retreat experience or need advice about signing up! I attended the Sedona Ignite & Expand Retreat and can honestly say it was time of a MASSIVE shift in my life and business. More about Suzanne: Suzanne Adams is the author of the best selling book, Musings of an Earth Angel and a business & transformational success coach to men and women who are able to consistently break through boundaries, taking their businesses and personal lives to new heights. Her down-to-earth style and simple, applicable tips help business pros understand how small mindset shifts and can bring HUGE professional and personal payoffs. Suzanne shows her clients how to magnetically build big success from the inside out. Suzanne was a speaker at the 2016 Hay House World Summit and has recently been featured on NBC, FOX, and several other main stream media. She’s the co founder and CEO of Ignite & Expand retreats and events and loves teaching across the country and internationally!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

202: MYTH // "I Need A Facebook Group"

Wed, 31 Jan 2018 07:54:39 -0500

RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: bit.ly/boutiquebundle BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

201: Visual Merchandising Magic

Wed, 24 Jan 2018 17:22:01 -0500

RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: bit.ly/boutiquebundle BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify ====================================================== BUSINESS INQUIRIES: email: hello@stylishandsuccessful.com ===================================================== Disclaimer: This is not a sponsored podcast. Some links are affiliate links. Thank you for watching! To making lots of friends and making lots of money! Emily Benson www.StylishandSuccessful.com www.FashionTruck.com www.BoostYourBoutique.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

027: Why Your Customers Aren't Seeing Your Facebook Posts

Wed, 18 Oct 2017 06:12:21 -0500

It's not Facebook's fault. How about we all stop blaming the 'Facebook algorithm' your Facebook page for not taking off? The issue is that you just aren't using Facebook correctly. With consistent posting, authentic branding and a dose of what's truly needed to make Facebook work for you, this episode is going to walk you through a plan. 1. Start creating original content. - No sharing from Instagram. - Create engaging posts! 2. Start utilizing Facebook Live. - Video is king, master it to make lots of money. - If you haven't yet, purchase my Facebook Live Like a Pro mini course here: bit.ly/FBlivemini 3. Romance the clothes! - Please try to talk about the clothes as if you love them! - Customers want to be woo'd and then sent to the checkout page, do that! Here's to making lots of friends and making lots of money!   - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

026: The Low Down On Apparel Shows

Wed, 11 Oct 2017 17:23:39 -0500

Apparel shows, markets, showrooms... what?! I've noticed that so many new boutique owners are simply going online and purchasing inventory through aggregate sites like FashionGo and LA Showroom. I'd never say that this is a bad thing, buttttt if you want to run a quality boutique, it's a great investment to go to a Market Center or Fashion Apparel Trade Show each season. Why? 1. Create a plan for the show. Know how much money you can spend each month based on last year's sales. Understand what your assortment needs are! 2. Go slow around the show-- you don't have to be rushing around to get to all of it. Pick the 1 show that is the best fit for you and your brand and use your intuition walking around to stop in the booths that have the best 'feeling' for your shop. 3. How to interact with vendors-- my proven process of walking in a booth and leaving not feeling like you spent a million dollars!!! <<--- this is the MONEY information! Here's to making lots of friends and making lots of money!   - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

025: Why Your Website Isn't Working

Thu, 28 Sep 2017 05:46:22 -0500

The #1 Question we are seeing over in The Fashion Truck Tribe (bit.ly/trucktribe) this month is: "Why aren't people buying from my website?" LET'S DISCUSS. I've seen alot of great websites, and I've seen alot of websites that need some love. In this episode, I'm going to break down the 3 most common issues I see with almost all boutique websites I visit. Here's to making lots of friends and making lots of money!   - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

024: Coming Back From A (Summer) Slow Down

Wed, 06 Sep 2017 11:39:17 -0500

I'm BACKKKKK! Wow guys. I needed that break! I just took the month of August off from this Podcast and a few other 'business' activities to spend that time on resting and relaxing. And boy do I feel amazing!! I'm going to share my personal story of why I needed a break, and let you in on how I've 'come back' from my slow down without killing myself in the process. 1. Reassess or re-create goals for the month/quarter. 2. Don't beat yourself up for taking a break. 3. Ease into it! Happy to see you! Here's to making lots of friends and making lots of money!   - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  Join my Free Facebook Community here: bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

023: How To Flip Experiences To See The Bigger Picture

Wed, 02 Aug 2017 13:49:47 -0500

023: How To Flip Experiences To See The Bigger Picture by Boutique Advice, Life Coaching, Business Tips

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

022: Sneaky Ways Your Mindset Is Affecting Your Boutique

Wed, 26 Jul 2017 12:38:36 -0500

Mindset... a topic I keep getting asked to teach more about. So, let's discuss. Because I see it in your FB comments and posts... there are so many ways money mindset is sneaking into your thoughts and ideas. And it's going to start affecting your business. I'm going to show you the ways that mindset is hurting your boutique on this week's episode of the podcast. We're opening the doors to my top rated Six Figure Blueprint course very soon... and if you aren't on the waitlist yet, join here so you get the word first: bit.ly/SFBA17 1. You don't charge what your products are worth. You are worried that other people will think your prices are too expensive. 2. You won't pay for help! Bottom line is that there is no way for you to do it all! Get a housekeeper, a nanny, an employee, a packer... get help to grow! 3. You're keeping your customer base limited based on your location. Here's to making lots of friends and making lots of money!   - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

021: What To Do When No One Supports Your Boutique Dream

Wed, 19 Jul 2017 21:08:42 -0500

We asked in my Facebook Group, The Fashion Truck Tribe, what you wanted to hear about on the podcast, and this topic resonated with many women (and probably some who didn't even speak up!). What to do when no one supports your boutique dreams. This is a big one guys... And my number one thing is to GET SUPPORT. We're opening the doors to my top rated Six Figure Blueprint course very soon... and if you aren't on the waitlist yet, join here so you get the word first: bit.ly/SFBA17 But really... it all starts with trusting yourself. If you have this dream, you are meant to do it. Stay inside your entrepreneurial bubble, read books, listen to podcasts and write down your goals everyday. Consistent self determination is where this whole journey has to start. Next, look for support, whether it's paid or unpaid support groups. Facebook groups, mastermind partners or even paid courses like Six Figure Blueprint are going to help get you closer to your goal. And let's talk about paying for help. Whether it's a coach, consultant, assistant, group coaching program... at a certain point, it's 100% worth your time and money to invest in help. I've seen too many women self-destruct and go out of business because they spiral off alone... battling mindset issues or marketing roadblocks. We aren't taught to invest in learning... we're taught to invest in houses and cars. But what if you could learn so much that you MAKE money from your investments?! Here's to making lots of friends and making lots of money!   - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

020: Why Your Social Media Isn't Converting Into Sales

Wed, 12 Jul 2017 13:17:18 -0500

Are you struggling to get sales from social media? Do you have traffic to your online boutique, but it’s not converting into dollars? This episode is made for YOU! I’m going to show you the top 3 ways that are going to transform your social media into sales for your boutique business. Here are the 3 ways you might not be converting social media into sales: 1. Your mindset is busted! Switch it up! 1. Stop saying things like “I’m not making sales” or “my FB group is dead” or “it’s not working”. Switch the script to what you DO WANT to be happening. 2. Realize that the momentum of your business is directly related to the quality of your thoughts and words. Negative thoughts keep the train in the station… and you want to get positive to get the train rolling and faster and faster. 3. Social media is a thankless job at first, but once you find just 1 person to be responsive to keep you going. That one person will turn into more! So many people quit because they don’t see the immediate results from social media posts. Don’t quit!!! 2. You aren’t showing up as authentically you. 1. Marketing in 2017 is all about selling yourself. 2. Don’t hold back from being yourself and shining in the spotlight of your business! 3. More women will want to buy from you when you are showing up as you and shining! 3. You probably aren’t taking enough action! 1. Are you developing an email list? Email marketing has the highest ROI. 2. Are you posting enough to FB and Instagram? 3. Are you engaging your customers and potential customers with your posts or are you selling too much? Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

019: Let's Talk About Debt Baby

Wed, 28 Jun 2017 08:10:59 -0500

I’m so sick of hearing about boutique owners being freaked out about debt. Let’s get down to figuring out how to stop giving away your money power around debt in this episode of the podcast. 1. Take the shame out of it! 1. Why are mortgages ok, but investments of inventory on a credit card aren’t? 2. Let’s call this debt, a business investment. 3. Stop giving debt power because what you focus on expand, but the shame will get worse if you focus on it and will give in the way of you running your business. 2. Stop paying off your credit card in big chunks. 1. Help your credit score by paying back in smaller amounts over time. 2. Ween yourself off the card and start using cash whenever possible, you want to run your business on cash as much as you can. 3. To be able to do this quickly, you need to manage your inventory and watch your expenses. If you are interested in learning more about how to manage your inventory and pay yourself, consider investing in the digital ticket to my Boost Your Boutique Workshop where I go deep into how to do this. You can find the digital ticket here: bit.ly/BYBDallasReplay 3. Shift Your Mindset and Money Story 1. Debt = Trust. A bank or person trusted you enough to let you borrow money with the intention of you paying it back! 2. Check in where you are with your thoughts and ideas about money. What’s your money story and where did it come from? 3. Choose to re-write your money story and give yourself the power back around your future. Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

018: Why You Should Buy What You Love

Wed, 21 Jun 2017 05:50:18 -0500

This is an edited replay of a Facebook Live. Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

017: My Dallas Trip Takeaways

Thu, 15 Jun 2017 07:49:31 -0500

This week I've been living in Dallas!! On Monday, I spoke about mobile retail at The Boutique Summit and on Tuesday I hosted the Boost Your Boutique Workshop. If you'd like to get a digital ticket to the 3 Hour jam-packed Boost Your Boutique Workshop, you can order those here: bit.ly/BYBDallasReplay Here are my 3 takeaways for your boutique business: 1. It doesn't take a lot of money to start a boutique, but it takes a lot of heart and effort. 2. Be your brand. 3. Conciously grow your business by trusting your gut and knowing that flexibility will pay off. Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

016: Smart Social Media Strategies With Deb Laflamme

Wed, 07 Jun 2017 05:57:28 -0500

Social media is an overwhelming task for a boutique owner- I know. What platform to post on, how often to post… what to post?! That’s why I’ve invited my friend and social media expert Deb Laflamme onto the Boost Your Boutique Podcast today. Deb, Owner & Chief Ideaprenuer of For the Love of Your Biz supports a varied list of clients and businesses, from retail to real estate including small local businesses, fitness and health coaches and solopreneurs. Offering you creative ways to tell your brand story, her support and trainings are designed to meet you where you are (in your life and in your biz) to bring you success. Her passion is to help you Market Your Biz Better ®. In this episode Deb says that you’ve got to stop selling to people all the time, and start building relationships with them. Your business is so much more than the product! The easiest way to do that is to start telling your personal story. Mastering your story is the easiest way to stand out from the crowd. People will always buy from the person they like the most. She gives us her top 3 tips for social media success: 1. Pick a platform you love and run with it! 2. Don’t worry about the numbers— talk to one person who is your brand advocate. Over time, the amount of advocates with inevitably grow. 3. Get really consistent- with your message, your colors, your story. To do that, you need a plan and Deb has graciously given you access to her content management calendar so you can start to plan out your posts! You can grab that for free here: http://bit.ly/ContentCalendarFTLOYB She also shared her “SALE” formula: Share, Ask, Listen, Engage. You always want to be doing one of those things on social media! Nothing makes Deb happier than coaching a business owner, a small staff, or even a large sales group how to creatively market their biz or brand online. She offers one-on-one coaching, intimate group mentorship offerings and large group presentations. Her services (found on her website, www.ftloyb.com) ensure you have the time and resources to market your biz better, and ultimately to have more time to love your biz. Here is all the info for you to join Deb’s circle of social media mavens: Group: https://www.facebook.com/groups/SocialPostIdeaswithDebLaflamme/ Website: http://ftloyb.com/ FB Page: https://www.facebook.com/fortheloveofyourbiz/ Insta: https://www.instagram.com/loveyourbiz/ And again, the free content calendar download can be sent directly to you by clicking this link: http://bit.ly/ContentCalendarFTLOYB Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

015: How To Outsmart Negativity

Wed, 31 May 2017 05:23:10 -0500

Do you feel like it's easy to find yourself in a negative headspace? Maybe you spend many days down in the dumps? Lady- we've GOT to change that right now! In this episode I'm going to teach you three highly effective ways to outsmart negativity! 1. Focus on Feeling Good - Pay attention to your feelings throughout the day - Be aware and identify the name for the feeling on the Emotional Guidance Scale (source: Abraham Hicks Publications) - Make subtle shifts in your feelings to move toward feeling good more of the time The Emotional Guidance Scale (source: Abraham Hicks Publications): 1. Joy/Appreciation/Empowered/Freedom/Love 2. Passion 3. Enthusiasm/Eagerness/Happiness 4. Positive Expectation/Belief 5. Optimism 6. Hopefulness 7. Contentment 8. Boredom 9. Pessimism 10. Frustration/Irritation/Impatience 11. Overwhelment 12. Disappointment 13. Doubt 14. Worry 15. Blame 16. Discouragement 17. Anger 18. Revenge 19. Hatred/Rage 20. Jealousy 21. Insecurity/Guilt/Unworthiness 22. Fear/Grief/Depression/Despair/Powerlessness 2. Change your language! - Start being aware of what you say. - Change "I'm SO busy." to "I have more than enough time for everything I need." - Change "I'm tired." to "I am always energetic and alert." - Change "I have so much to do." to "I quickly finish what is on my to-do list." 3. Stop comparing yourself to others. - This combo of self doubt and competitiveness isn't serving anyone, especially you! - It's a trap! We are all on our own journeys on this earth. - Hide/unfollow people who trigger you, find and follow people who inspire you! - Take the time to define your own journey and goals. Focus on THAT! Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

014: Integrating Fitness And Music Into Your Business With Andrew Igbo Perez

Wed, 24 May 2017 05:31:13 -0500

Feeling like you're in a funk in your business? Chances are it's because you aren't prioritizing fitness or music in your life outside of your store! This week I talk to Andrew Igbo Perez, personal trainer and DJ at Las Vibras De La Casbah in Antigua, Guatemala. Andrew was the key factor in me 'getting my mojo' back this winter, pushing my fitness levels three times a week. Here he's going to give you very simple tips to add more movement into your days, and how to find the beats that will keep you moving and your customers coming back over and over! You can find Andrew's mixes on his Soundcloud page here: https://soundcloud.com/djproject_sound or find out where he is on his Facebook page: https://www.facebook.com/livley.PROject.sound/ Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

013: Hidden Ways You're Losing Money In Your Boutique Business

Wed, 10 May 2017 07:30:53 -0500

Always 'making money', but none of it is in the bank? I'm going to show you 4 hidden ways you are losing money in your boutique business. 1. You're initial margin isn't high enough because you most likely aren't charging enough. 2. You're giving way to many miscellaneous discounts. 3. You are running constant sales and not marking down throughout the season. 4. You don't have a charity policy that works with your profitability needs. Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

012: Taking Personal Responsibility in Your Business with Alexandra Covucci

Wed, 03 May 2017 07:50:37 -0500

Have you been delaying getting things done in your boutique? Maybe you've turned to complaining about your sales? Or even disconnected with your future boutique owner self? Mindset coach Alexandra Covucci is on the podcast today talking about how to take back your personal power in your life and business. We start off talking about why she decided to close down her Facebook group, and end up talking about how you can step into the woman you imagine yourself being. What I loved most about this episode was how Alexandra gives us very simple and practical steps on how to take action and uplevel both our business and our lives. You can find out more about Alexandra and her work at: www.AlexandraCovucci.com or on her Facebook page: https://www.facebook.com/alexandracovucci/ Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

011: Having More Fun in Your Boutique Business with Greg Buia

Wed, 26 Apr 2017 09:42:35 -0500

Working too hard? Wondering when you're ever going to relax and make the money you want? Stop right there and listen to this episode. Greg and I get into the concept of wanting, allowing and how to get what you want in life. We also explore the magic value of what you are offering in your boutique. When he was 21, Gregory C. Buia came to prominence as an underground writer. After stepping away from writing he spent 18 years studying spirituality, religion, and self improvement; practiced meditation for 10 years; and traveled the world and lived at monasteries. Spending his adult life trying many different ways to enjoy life has led him to awareness and kindness as his favorite things to have fun with. You can find Greg's website at GregBuia.com. His latest book "Have Fun" is available in Print and Kindle at Amazon here: http://a.co/88tNRlB On Facebook and Instagram search: @GregoryCBuia Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

010: Creating Authenticity in Your Boutique with Ashley Alderson

Wed, 19 Apr 2017 07:43:25 -0500

Need a boost in social media or sales? Great, Ashley Alderson, Founder of The Boutique Hub is on the podcast today with a mix of mindset and practical tips to get you going! The Boutique Hub is a place where boutique owners can showcase their products, connect with other owners, bloggers and vendors. It's a membership site that can be found at www.theBoutiqueHub.com. Ashley says it's vital for boutiques to create an authentic experience for their customers. People want to do business with people, not with companies. One of the most successful ways she has seen boutiques create this is through video, specifically Facebook Live video. She also says that business is 100% mental. To get comfortable being authentic, you need to decide to be comfortable in your own skin. Know that good will come out of you showing up as yourself! As a boutique owner you want to know your WHY! How do you want to make people feel? This is your opportunity to serve a mission. When it comes to social strategy, you want to have a recipe of content that you share to work the Facebook algorithm. The biggest mistake Ashley sees with boutique owners is sharing too much product and having no call to action. Ashley and I agree that the fastest way to grow your business, especially when you're feeling stuck is to hire a coach. She talks about the fear that's wrapped up in hiring a coach, but mentions that we're only as good as the information we have. It's not what you know, but who you know that's really going to make a difference. As a boutique owner, you don't have time to go out and search and test information you find- a good coach can look at the wider scope of your business and identify your weaknesses. The Boutique Summit is Ashley's signature event held in Dallas on June 12-13, 2017 at the Dallas Market Center. She's bringing together the top boutique owners, bloggers, brands and designers under one roof to get inspired, connect and learn from each other. Notable speakers at the Summit are: - Kelsey Darby of The Lace Cactus - Becka Clark of Kiki La Rue - Laura Benson of Philly Flair - Reza Khadjavi of Shoelace Technologies - Niyc Pidgeon a Positive Psychologist, Hay House Author, and International Success Coach for female entrepreneurs The Boutique Summit sold out in 9 days, but digital passes are available at www.theboutiquehub.com/summit and include all speaker videos and downloads, offer codes and bonus items! You can find more information about Ashley and The Boutique Hub at: www.theBoutiqueHub.com www.facebook.com/theboutiquehub www.facebook.com/boutiquehubashley www.instagram.com/theboutiquehub www.instagram.com/boutiquehubbrands

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

009: Why Your Merchandise Isn't Selling

Wed, 12 Apr 2017 07:55:52 -0500

Here's to making lots of friends and lots of money! - Emily Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

008: Using Your Intuition in Your Business with Cameo Gore

Wed, 05 Apr 2017 07:19:03 -0500

For 20 years Intuitive Success Coach Cameo Gore worked in the healthcare industry. She started as a Registered Nurse in the Operating Room and worked her way up the ladder to become Director of Surgery at a Nationally ranked Pediatric Hospital. She had to give herself permission to be a beginner again, shifting into coaching. Starting her business allowed her to see that she was “starting over” being an entrepreneur. #HeartOverHustle is Cameo’s signature hashtag… how to get over the busy, the struggle and create a gorgeous path to grow your business: 1. You can create incredible results without being busy! 2. Ask yourself: What’s the core desired feeling of what you want in your business? 3. When you’re in the state of spaciousness you have room for money to come in, or anything else you want to come in. 4. Plan to only work 20 hours a week. How can you leverage a team to be the goddess in your business? 5. Alignment… don’t do things that feel bad! Alignment is where we feel good about what we’re doing. If you don’t feel good, pivot and see what feels good. It’s ok to change your mind and realize the dreams you wanted aren’t right anymore. When you really connect with what you want you are aligned. 6. Get past the judgement. Don’t hold yourself back because of the fear of what other people will think. 7. Your own truth is your intuition. And that’s how you know your steps forward. 8. Build a support team around you when you are making a big change who understand what your dream is. People with quit if they don’t have that support. Reframe yourself in your business so that you have the image of you being supported. If you believe in the vision, things show up. 9. When we ask for something, but there is no physical manifestation of it, our subconscious has trouble believing it can happen. Talk as if you are already there to quantum leap into where you want to be. My favorite quote from this episode is: “Always believe in the vision.” You can find Cameo at CameoGore.com and learn about her life changing retreats at CameoandSuzanne.com. Here's to making lots of friends and making lots of money!  - Emily Benson Find more at:  www.boostyourboutique.com  www.stylishandsuccessful.com  www.fashiontruck.com  bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

007: Dropping The Money Struggle With Liivi Hess

Wed, 29 Mar 2017 08:07:52 -0500

Fear, desperation or struggling with money in your boutique business? This episode is for you! Emily talks to Freedom Lifestyle Coach Liivi Hess about how you can drop the money struggle today. Stop worrying about money all the time with simple, actionable steps you can start doing today. Liivi gives us 5 steps to stop blocking yourself from income: 1. Flip the money coin and DECIDE not to struggle. 2. Listen to money mindset audios on YouTube and Audiobooks like "The Science of Getting Rich" by Wallace D. Wattles. She listened via iBooks. 3. Use really simple, 4 word mantras during your day. Liivi used "Wealth, Success, Clients, Abundance." By using mantras you can interrupt your negative thought process and raise your vibration. 4. Write scenarios out that you want to happen. When you write them out, you take the power out of them and they become possible for you. 5. Put "fake" things on your calendar to see what you want come to life. The book series we spoke about is the Law of Attraction series by Esther and Jerry Hicks. Specifically, we spoke about the book "Money and The Law of Attraction." My favorite quote from Liivi is, "There's not enough action to make up for a misaligned thought."

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

006: Why Your Boutique Isn't Growing

Wed, 22 Mar 2017 09:08:39 -0500

Do you feel like your boutique is at a standstill in sales? Are you frustrated that customers aren't coming in the door? Or maybe you're trying to expand, but you're stuck? This week's episode has the answers and ideas you need. Emily tells more of her story and weaves in what she's learned (sometimes the hard way!) to overcome the toughest spots in her boutique business. The 3 big reasons you're not growing: 1. You don't have support. Getting the support you need, whether it's a community or a mentor, business owners 100% need a support network of other boutique owners and peers. It's ok to ask for help, and the sooner you do, the better off you'll be. 2. You're not investing time and money in your personal development. How are you spending time on YOU? What work personally are you doing to break down your blocks and motivate yourself to the next level? 3. You're not developing systems to make life easier. When a business owner doesn't have systems, they fall apart. There's no way to maximize what's working and minimize what's not. Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

005: Quick Start Guide to Opening a Boutique

Thu, 16 Mar 2017 04:35:00 -0500

You asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle On this episode you'll learn: 1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them. 2. That you need to write a business plan and what needs to be IN said business plan, including a target market profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling. 3. How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why. Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

004: Get Consistent or Get Lost!

Thu, 09 Mar 2017 05:39:21 -0500

Most boutique owners are on the 'get lost' tipping point in their business. Overworked, exhausted and no light at the end of the tunnel. In this episode, Emily will give you her top tips for getting consistent in your business so you can grow your business faster and with more ease. Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

003: Why are Boutique Owners B*tches?

Tue, 28 Feb 2017 08:52:09 -0500

Yup, I'm going there... why are boutique owners and "fashionistas" so b*tchy? What's up with the division between new and established retail store owners? In this episode I'm going to try to bridge the gap and help us all understand each other. Because really, we all just want to sell cute stuff and make lots of money... right?! Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

002: How To Leave Your 9 - 5 with Christine McAlister

Mon, 20 Feb 2017 21:06:24 -0500

Christine McAlister is a freedom strategist and expert on turning tragedy into triumph. In this episode, we discuss the exact steps Christine took to turn her creative side business into her full time job, replacing her income within a month. She's going to give you the hacks to you need to take the boutique business you have your eyes on and live a life of passion doing what you love! Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribe

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

001: Why Boutiques Are Failing

Mon, 20 Feb 2017 21:01:20 -0500

What is going on with boutiques in the US? It seems like their either booming, or disappearing. Emily Benson is determined to see less boutiques fail and in this episode, she's going to give you what she thinks are the 3 biggest reasons boutiques today are failing. Originally recorded as a Facebook Live and edited for the Boost Your Boutique podcast. Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025

000: Hello & Introduction

Mon, 20 Feb 2017 20:51:22 -0500

Welcome to the Boost Your Boutique Podcast! Find out about your host, Emily Benson and learn what to expect on this podcast for boutique owners, retail entrepreneurs and product based businesses! Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribe

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work on Your Shop Event- September 21, 2025