https://mailchi.mp/podcastprinciples.com/script

I think one of the biggest podcast myths out there is that you need huge download numbers before you can make any money.

In this episode, I break down what actually matters, why sponsors are not always the best path, and how niche podcasts can generate real revenue with a much smaller audience. I also get into why downloads alone do not tell the full story and why building an owned audience matters so much if you want your podcast to become a real business asset.

📌 Jump In Here:

0:00 - How many downloads do you really need?

0:44 - The truth about sponsorship numbers

2:25 - Why niche podcasts can make more money

4:03 - Why downloads alone are misleading

6:09 - The real ways podcasts generate revenue

7:17 - Script Science and wrap-up

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

After 200+ weekly episodes in a row, I’ve learned that podcasting is less about going viral and more about consistency, clarity, and creating something that actually supports your business.

In this episode, I break down what worked, what didn’t, and what I’d do differently if I were starting over today. I also talk through the difference between a business podcast and an influencer podcast, why traction takes time, and how strategy and strong calls to action can make the whole thing work a lot better.

📌 Jump In Here:

0:00 - 3 years of weekly podcasting

0:36 - Why podcasting doesn’t make you money

2:52 - Why podcasting won’t make you famous

4:22 - What actually happens in the first year

6:15 - What I’d do differently

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Most people do not have a LinkedIn content problem. They have a conversion problem. In this episode, I walk through the 3 mistakes that stop LinkedIn from producing actual leads: a profile that doesn’t speak to the right prospect, content that doesn’t reinforce the offer, and a lack of direct outreach.

If you sell professional services and want LinkedIn to turn into conversations, calls, and clients, this will help you fix the parts that matter most.

📌 Jump In Here:

0:00 - Why LinkedIn isn’t bringing in leads

0:22 - My background on LinkedIn

1:08 - Mistake #1: Your profile

2:25 - Pain vs. growth

3:40 - Mistake #2: Your content

4:27 - Why comments matter more than posts

6:34 - Mistake #3: You’re not sending DMs

8:18 - The real marketing metric

9:23 - Why followers don’t matter

10:45 - The 3-part LinkedIn framework

11:29 - What to post if you’re stuck

12:34 - Final takeaway

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

I landed a client in one of the weirdest ways I ever have, and it all started with a story about my grandfather. In this episode, I break down how sharing the why behind my work connected with the right person on LinkedIn and turned into a real client fast. This is a reminder that people don’t just respond to what you do. They respond to what it means.

📌 Jump In Here:

0:00 - The weirdest client story

0:32 - Niching down

1:27 - Why I work with financial advisors

2:49 - The post that changed everything

3:17 - From comment to client

4:02 - Why your story matters

5:23 - The deeper why for advisors

6:28 - Tell your story

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Most people think they overpay for podcast editing with money. I think they overpay with time.

I break down the real cost of editing your own podcast and walk through the five main ways creators get their shows produced, from DIY to VAs to full-service agencies. My point is simple: stop wasting hours on work that pulls you away from the thing that actually grows your business. If you’ve been stuck trying to find the “perfect” solution, this is your reminder that the best next step is just to take action and get your time back.

📌 Jump In Here:

0:00 - Why it shocked me that a financial advisor was editing his own podcast

1:18 - The real way people overpay for podcasting

2:04 - The 5 ways to get a podcast edited

5:27 - Why there is no one “right” answer

8:18 - The only thing that actually moves you forward

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

A podcast is rarely just a podcast. In this installment of 'Podcast Producer Reacts', I dig into Patrick Bet-David’s media machine and break down the business model behind the PBD Podcast, ValueTainment, and the larger ecosystem tied to his brand.

This is not a reaction to the content itself, but a look at how attention, personal branding, conferences, and business interests all work together behind the scenes.

📌 Jump In Here:

0:00 - Introduction, how I found PBD

1:38 - How PBD makes money, it’s not ‘just a podcast’

3:47 - What the podcast is an engine for

7:00 - How it all connects together

10:47 - Closing thoughts

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script Most people will tell you the secret to

LinkedIn growth is posting nonstop. That’s not how I got to 20,000 followers.

In this video, I break down the simple system I actually used, updated for 2026 and beyond: how to win attention in the comments section, how posts help you keep the followers you earn, and why consistency has way more to do with passion than discipline. If you want to grow your audience without turning your life into a content hamster wheel, this is the playbook. Grab the free video script template in the description and start putting this into action.

📌 Jump In Here:

0:00 - Intro

0:37 - Step 1: Commenting

1:59 - Step 2: Posts

3:02 - Step 3: Consistency

5:28 - Closing thoughts and wrap-up

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

If you’re on LinkedIn trying to win clients, you already know why it matters.

This video is about the simple system that makes it actually work, even with thousands of other advisors posting every day.

I’m breaking down how to stop blending in, tighten up who you’re talking to, and turn LinkedIn into a consistent pipeline without making content your full-time job. We’ll hit the big shifts that move the needle: smarter targeting, a profile that sells for you, a real plan instead of random posts, and the outreach + conversion pieces most advisors skip.

📌 Jump In Here:

0:00 - Why LinkedIn works, and what you’re missing

1:28 - Mistake #1: targeting

3:01 - Mistake #2: your profile doesn’t match your niche

3:46 - Mistake #3: posting at random

5:24 - Mistake #4: the daily plan

6:16 - Mistake #5: stop waiting, start DMs

7:30 - Mistake #6: no path to convert

8:35 - Free script + 2026 marketing plan

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

LinkedIn isn’t paying you for “consistency,” and followers don’t automatically turn into revenue.

I break down the biggest lies influencers sell about content, virality, and growth, then share what’s actually driven real clients for me: targeted posts, intentional commenting, and starting real conversations in the DMs.

0:00 - Intro

0:24 - The real way clients come from LinkedIn

2:02 - Lie #1: Posting content = money

2:57 - Lie #2: Followers = revenue

4:54 - Lie #3: Your content should be broad

6:42 - Lie #4: Go viral

9:00 - What to do instead (my real system)

11:44 - Script Science (CTA)

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

90% of podcasts don’t make it past episode 8 — not because the host lacks talent, but because the workflow gets annoying and people quit.

In this walkthrough, I show you what modern podcasting looks like in Riverside in 3 simple steps:

1. Record + schedule sessions (solo or with guests)
2. Post-produce with in-software editing + Magic Clips
3. Publish/export long-form + clips to YouTube and podcast platforms

If you want a clean, simple workflow that helps you stay consistent and look professional, start here:

Sign up free → https://creators.riverside.com/RyanSullivan

https://mailchi.mp/podcastprinciples.com/script

Advisors spend less than 2% of revenue on marketing, and I want to keep it that way.

In this video, I walk you through my $0 organic marketing plan for RIAs and financial advisors. It’s built for advisors selling plans, wealth management, products, or a mix of all three, and it’s designed to work in 2026 and beyond.

I also share a simple scripting structure that makes prep easy: hook, body, outro. Then we go into repurposing tools, posting cadence, and the compliance-friendly workflow that makes approvals way easier by getting the long-form transcript approved first.

Finally, we talk conversion. Content creates attention, but clients come from having a clear bridge to a helpful free resource and actually starting real conversations.

📌 Jump In Here:

0:00 - Introduction

1:29 - Creating content

2:05 - What do I record?

3:46 - How are you recording this?

4:22 - Planning content

7:03 - Creating content from content

10:16 - How is all this 'compliance-friendly'?

11:04 - Posting content

15:36 - What do we need to create a content strategy?

16:57 - The Free Playbook

20:17 - Compliance

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

Most people don’t have a content problem, they have a setup problem.

In this video, I break down a simple, repeatable system for recording talking-head videos without getting stuck in planning, gear, or editing. You’ll learn why lighting matters more than your camera, how to build a 5-minute setup with just a phone + mic + real light, and an easy scripting framework so you can stop overthinking and start publishing.

📌 Jump In Here:

0:00 - The real problem

0:59 - Step 1: Lighting

2:11 - Step 2: Make it easy

3:50 - Step 3: Planning + recording + post-production overview

5:11 - Script Science”

5:28 - Recording recap

5:40 - Editing advice

6:25 - Build the habit: publish to create momentum

6:38 - Closing thoughts if you hate video, choose a different medium

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

This week's episode is all killer, no filler. I'm delivering to you 50 tips about podcasting and how to grow your show successfully - in 15 minutes.

From managing your guest list and designing episodes, to reposting, repurposing - as well as tons of tactical tips you can take and use immediately. This episode is your first and last stop whether you're starting tomorrow, or dropping your 100th episode today.

📌 Jump In Here:

0:00 - Intro

0:21 - How to 'Treat' your podcast

1:16 - Know exactly who your ideal listener is

1:57 - Match your title to your actual show

2:35 - Choose one 'core promise'

2:51 - Stick to one metric

3:05 - Design episodes that are binge-able

3:23 - Build a content system

3:45 - Your podcast guest list

4:17 - Turn case studies into podcast episodes

4:36 - Create a unique recurring segment

5:05 - Ask better questions

5:35 - Structure your interviews

5:58 - Do solo episodes too!

6:27 - Use different formats

6:54 - End every interview with these two questions

7:12 - Ask your guest questions people are afraid to ask

7:59 - Always have a backup microphone

8:14 - Start with a strong opening (and open w/ the hook)

9:14 - Batch record and use video

9:29 - Branding

9:49 - Use templates for..

10:06 - Add captions to every single clip

10:19 - Episode design, clip posting

10:40 - Turn your episodes into other things

10:57 - Upload all your videos to YouTube

11:07 - Give the titles and thumbnails attention

11:18 - "Selling" your episode

12:10 - Never say..

12:18 - Repost clips from old episodes

12:40 - End every episode with a CTA and build an email list

12:55 - Turn eps. into FAQs

13:08 - Your goal with a guest

13:27 - Use listener and client questions as prompts

13:46 - Get to know your listeners

14:03 - Don't pre-record every single time

14:20 - Reinforce the core philosophy every episode

14:30 - Measuring success

14:44 - The final tip..

15:43 - Script science

16:20 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

It's never been easier (or cheaper) to start a podcast.

In this week's episode, I break down the essentials for any podcast setup: your microphone, your camera and one bonus item people often forget..

📌 Jump In Here:

0:00 - Intro

0:47 - #1 The Value Stack

1:47 - #2 He does more

2:42 - #3 Clipping

4:28 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

You won't be the next Joe Rogan, or Alex Hormozi.

But that doesn't stop you from capturing some of the success they've had by doing the same strategy they've employed.

You don't need a studio, you don't need tens of thousands of dollars - I take you through three, actionable habits that you can start doing today to building your audience and listenership.

📌 Jump In Here:

0:00 - Intro

0:47 - #1 The Value Stack

1:47 - #2 He does more

2:42 - #3 Clipping

4:28 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Learn how to turn every podcast guest spot into a content engine.

We cover why guesting wins for promotion and networking, the simple local-recording trick that multiplies your clips, and an easy way to repurpose everything across video, audio, and text.

📌 Jump In Here:

0:00 - Intro

0:57 - Episode beginning

2:06 - Being a guest for content (and networking)

10:37 - Account-based podcasting

13:29 - Reviewing how you can SAVE on podcasting

16:21 - “How do I get started?”

18:10 - Wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

The truth? Somewhere in the middle.

This week, I dive into this difficult question to examine what you should and shouldn’t do when it comes to using software vs. getting help, and the exact line between saving money and having a low quality product.

📌 Jump In Here:

0:00 - Intro

0:34 - “Is it OK if I use AI?”

2:46 - Circumstances where you SHOULDN’T use AI

6:43 - The bottom line

10:59 - Episode warp-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

The truth? Somewhere in the middle.

This week, I dive into this difficult question to examine what you should and shouldn’t do when it comes to using software vs. getting help, and the exact line between saving money and having a low quality product.

📌 Jump In Here:

0:00 - Intro

0:34 - “Is it OK if I use AI?”

2:46 - Circumstances where you SHOULDN’T use AI

6:43 - The bottom line

10:59 - Episode warp-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

Stop saying “repurpose”, here’s how to actually do it

Tired of vague advice?

We turn one recording into a system: short clips, 5–15 min segments, and ready-to-post text (newsletters, LinkedIn) that lower your cost per asset without lowering quality.

We cover how to repurpose what you already have, how to design future episodes for easy reuse, why curation beats “everything must be new,” and the “menu” approach that serves different attention spans.

Plus, a teaser on the biweekly podcast setup that saves cash and drives more revenue.

📌 Jump In Here:

0:00 - Introduction

0:41 - Episode beginning

1:48 - Saving money (w/o sacrificing quality)

3:07 - Repurposing (and how you do it)

5:09 - Segments and text posting

6:59 - Shorter works better anyways, curation

9:56 - “Content is a menu”

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

It's question #1 for most newcomers to podcasting:

"Can I make money off my podcast?"

This week, I'm going to show you a few ways people can earn from their podcast, how they work, the benefits, drawbacks, and most importantly: their potential to get you $

And there will be one way I include that you may have no thought of..

Want a head start? Grab our plug-and-play podcast script plus 20+ title ideas that already passed 1,000 downloads/views. Link at the top!

📌 Jump In Here:

0:00 - Introduction

0:45 - "you can't help me"

4:23 - You don't always need to launch a podcast

6:18 - Breaking some "made-up" rules

11:36 - Getting the benefit w/o full commitment

15:45 - What we see in people that already have a podcast

19:03 - 2 questions you need to ask yourself

22:16 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

Is podcasting still worth it in 2025?

..or is there a smarter way to get the same upside?

In this episode we get brutally honest about when you shouldn’t start a show, why compliance-heavy industries (hello, financial advisors) may want a different path, and how to use “ghost” content interviews and short-form video to capture the benefits without a full launch.

If you already have a podcast, we dig into tightening your focus, testing with Shorts, and building real buyer journeys (not just vanity metrics).

📌 Jump In Here:

0:00 - Introduction

0:45 - "you can't help me"

4:23 - You don't always need to launch a podcast

6:18 - Breaking some "made-up" rules

11:36 - Getting the benefit w/o full commitment

15:45 - What we see in people that already have a podcast

19:03 - 2 questions you need to ask yourself

22:16 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

Do you need 10–20 minute videos—or will a 60-second YouTube Short do the job? In this episode, we cut through the noise. You’ll learn when short form is perfect for reach and discoverability (including how Shorts can rank on Google) and when long form/podcasts are the engine that turns views into subscribers, emails, and calls.

📌 Jump In Here:

(0:00) - Introduction

(0:45) - Pros of doing short form

(1:57) - The cons of *just* short form video

(5:10) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

Want your videos to show up in Google?

In this episode, I break down a simple, repeatable playbook to rank without getting lost in SEO theory. We run a “tactical test” you can do today: think like your prospect, search their real queries, spot outdated results, then publish a fresher, tighter video (plus shorts) to leapfrog what’s there.

We also cover quick wins like ranking for your own name and why watch time beats fancy production every time.

📌 Jump In Here:

0:00 - Intro

0:16 - Tactical test: think like your prospect & find stale results

1:12 - Case study: outranking “how to post Shorts on LinkedIn”

2:00 - Quick win: own your name + why Google favors YouTube

3:20 - What actually moves rankings: titles, CTR, retention

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

I sat down with Jared Smith to show how a podcast can replace most of your marketing in ~90 days. Since 2020, my team at Podcast Principles has helped 2,000+ clients rack up 15M+ views and 500K downloads, and in this episode I share exactly what works for service businesses—law firms, finance, home services, and more.

I break down choosing the right format (interview, solo, or co-hosted), how to map episodes to your buyer journey, and my simple “4-5-1” cadence that turns one show into daily content without burnout. We also get real about timelines, realistic ROI, and why you should be your own sponsor instead of chasing ads.

📌 Jump In Here:

0:08 - Intro + why this episode

1:08 - Where to start: your “why”

4:35 - Picking a format (interview, solo, co-host)

6:20 - Niche examples (law firms that win)

10:07 - Infinite Banking podcast case study

13:39 - Map topics to the buyer journey

16:12 - SEO/YouTube strategy for discovery

24:49 - Long, medium, short: packaging content

32:39 - Cadence: why weekly works

37:29 - ROI mindset + the “4-5-1” system

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

Your podcast should grow your business, otherwise, what's the point?

I sit down with my good friend Danny to unpack why a video-first podcast is the most versatile asset you can create. I detail how one 10+ minute recording into YouTube, audio, shorts, reels, blogs, newsletters, lead magnets, client training and more.

We get real about strategy over hype: starting when your business is steady, designing the show for a specific listener, and much, much more.

📌 Jump In Here:

0:00 - Teaser

0:56 - Why is podcasting so versatile?

2:41 - Lead magnets, etc. “how do you manage it?”

6:06 - Should we care about shownotes?

10:11 - Podcast SEO + YouTube descriptions

12:13 - Video on audio platforms, Substack

16:50 - Podcasting, how do you get started?

20:49 - Interviewing vs. a solo podcast

24:03 - Making money with a podcast

26:20 - Running an interview podcast

31:21 - Set promo expectations upfront

33:57 - Where podcasting is headed next

38:22 - Immediate turn-offs (teasers)

40:54 - Packaging: title/thumbnail → hook

43:24 - B2B length vs. Rogan

46:07 - Where to find Ryan / sign-off

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

https://mailchi.mp/podcastprinciples.com/script

Does YouTube actually bring clients? Yes (if you use Shorts correctly).

We share a simple posting play (1 short/day), real client stats (thousands of views in days), how Shorts lift your long-form, and a lightweight path from views to your email list to everyone's favorite: sales.

📌 Jump In Here:

0:00 YouTube for business?

0:27 The Shorts strategy

1:07 LinkedIn vs YouTube

3:12 Client lift numbers

3:57 From 200 to 2K

6:19 Testing daily Shorts

7:14 15K month example

9:26 Case studies

11:58 Channel stats recap

15:16 Views → email leads

20:45 YouTube content = asset

24:38 Analytics & insights

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

I show you how to build a business-first show that turns LinkedIn → Podcast → YouTube → Booking into a simple authority engine—no cold DMs, no ad-dependence, no download chasing.

📌 Jump In Here:

0:00 - Beginning

0:35 - Origin story

2:45 - Best Buy haul → first pod

4:22 - First guest → Upwork idea

6:30 - First $80 win

8:12 - “Are you the podcast guy?” → $5K

9:30 - Run your pod like a business

10:58 - Plan

11:43 - Podcasts as content systems

13:03 - The 4-5-1 system

13:53 - Case study: Yuri

17:46 - Biggest mistake for newcomers

19:05 - Ask your audience

20:08 - Month-5 inflection

21:23 - Intentionality exercise

23:28 - Monetization case: Dave & Paul

26:03 - The B2 framework: Beliefs → Behaviors

28:50 - Packaging that attracts/repels (examples)

30:10 - My results with 4-5-1

30:45 - Connect + Q&A

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

👉 https://mailchi.mp/podcastprinciples.com/script

What if I told you that someone else could pay YOU to podcast?

And guess what, it's not a sponsor.

In this episode, we first dissect sponsorships, how they function, and WHY you shouldn't be interested in them.

We'll also show you how we managed to get one of our clients to pay for our very own podcast.

📌 Jump In Here:

0:00 - The premise: 1 client covers your show

0:54 - Sponsorship redefined as a client saying yes

2:58 - Why mattress ads feel off and hurt trust

3:55 - Two reframes: your show is the intro, you are the sponsor

7:47 - Affiliates as low-friction, no-strings cash

10:20 - Case study: Wealth Warehouse says no to sponsors

13:50 - The real admin and tiny payouts of ads

20:14 - The metric: 1–3 clients can fund a year

24:26 - Track it: “Where did you hear about us?”

26:00 - Self-sponsor with a lead magnet, not a hard call-to-action

30:07 - Recap: be your own sponsor first

__________________________________________________

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

👉 https://mailchi.mp/podcastprinciples.com/script

“The biggest podcasts don’t make the most money.”

In this episode, I break down why (and how) smaller, niche shows often out-earn mass-appeal giants.

We cover the real drivers of podcast revenue:

-audience value (specificity over size),

-monetization models (services vs. sponsorships),

-and business structure.

I run quick math on a top show’s public numbers, then show the path for creators who want profits without being ad-dependent.

__________________________________________________

0:01 - Why LinkedIn is a goldmine (if you use it right)

0:21 - Play #1: Stop “selling,” educate instead

2:09 - Play #2: Don’t rely on one platform, ecosystems, not funnels

3:18 - Our numbers

4:38 - Play #3: Partnerships

7:05 - Keep partners sending leads: meaningful thanks > tiny commissions

7:36 - Episode wrap-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Most founders avoid content because it feels cringe, awkward, or fake. In this episode, I lay out 8 non-cringe title frameworks that actually pull clients in, and the best part?

It’s backed by proof: these exact titles have driven $5M+ in lifetime revenue for a client podcast that I examine today.

You’ll get the psychology, plug-and-play phrasing, and examples so you can deploy them across YouTube, podcasts, and social, without feeling salesy.

📌 Jump In Here:

(0:00) - Why LinkedIn is a goldmine (if you use it right)

(0:21) - Play #1: Stop “selling,” educate instead

(2:09) - Play #2: Don’t rely on one platform, ecosystems, not funnels

(3:18) - Our numbers

(4:38) - Play #3: Partnerships

(7:05) - Keep partners sending leads: meaningful thanks > tiny commissions

(7:36) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

In this episode I walk through the podcast strategy I use to make a show drive real revenue, not just downloads.

I show you how to build “money episodes” your prospects actually want, the three topic styles that convert (tactical, philosophical, psychological), how I outline before I ever hit record so listeners know what they’ll get, and why story-led promotion beats “new episode” posts every time.

📌 Jump In Here:

0:00 - Intro, why this prints money

1:00 - Podcast isn’t the business, revenue is

2:21 - The 3 money-episode topic types

3:32 - Plan the episode before record

4:12 - Promote with a story, not “new episode”

6:28 - Client interviews, how to ask

8:45 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Most founders avoid content because it feels cringe, awkward, or fake. In this episode, I lay out 8 non-cringe title frameworks that actually pull clients in, and the best part?

It’s backed by proof: these exact titles have driven $5M+ in lifetime revenue for a client podcast that I examine today.

You’ll get the psychology, plug-and-play phrasing, and examples so you can deploy them across YouTube, podcasts, and social, without feeling salesy.

📌 Jump In Here:

0:00 - Why content feels cringe

0:21 - Proof these titles work

1:05 - #1 “Real-world example of [thing] in action”

1:32 - #2 “How to use X to eliminate Y”

2:05 - #3 “Why [type of person] loves [your thing]”

2:46 - #4 “The 5 rules of [topic] according to [famous person]”

4:21 - #5 Industry “Special” episode

5:24 - #6 “7 invalid [thing-you-do] objections”

6:28 - #7 “All my friends think I’m crazy for..”

8:09 - #8 Case Study: “How one client earned X without doing Y”

9:59 - Episode wrap-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Podcasts work great (obviously).

But we can’t deny that there are some industries and professions that just… suit the connection that podcasting offers so much better than others.

One of those industries is life insurance – specifically, IBC or the Infinite Banking Concept. I’m joined by Podcast Principles Producer, Jack Gallagher to examine why this is – as well as some other benefits that podcasting can bring you and your brand.

📌 Jump In Here

0:00 - Introduction

2:07 - This isn’t “how to sell IBC”

8:52 - Moving out of scarcity (the mindset shift)

10:15 - What do you (actually) talk about in an IBC podcast?

13:53 - How long before it takes to see results?

16:04 - The ‘451’ System

22:08 - More on “selling you and what you sell”

31:59 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

It’s obvious now. A.I. is here to stay.

But with the sophistication that models like GPT brings to the table, comes a complexity to writing prompts to get the right output for not only copywriting, but also building and structuring your video content.

In this video I share with you some of the prompts I use with my own show, and how you can start using them in your own content!

📌 Jump In Here:

0:00 - Introduction

0:29 - Episode beginning

2:31 - Structure your show

4:50 - Show elements

6:15 - Client interviews

8:30 - AI clip software has one major flaw

11:01 - Titles

13:58 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

In this solo episode, I break down the major changes happening on LinkedIn, specifically the rise of the new video-first feed.

I’ll explain what this shift means for content, business owners, and professionals trying to stand out on the platform.

Whether you're already posting on LinkedIn or just thinking about it, this episode will help you understand the algorithm, where things are headed, and how to stay ahead of the curve.

📌 Jump In Here:

0:00 - Introduction

0:32 - What’s new (and what’s stayed the same)

3:18 - Updates

4:15 - Closing thoughts

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

If you think making great podcast clips is just about hitting “Export” in Descript, think again. 

In this episode, Ryan continues his conversation with content strategist and founder Danny DelVecchio to pull back the curtain on the real systems behind high-performing video content.

Danny breaks down how he uses long, highly-trained AI prompts to research, ideate, and rank content ideas for his clients, while still relying on human intuition to deliver the magic.

He also reveals why his editing team doesn’t work in a linear fashion, why he pivoted his podcast and how he’s using it as a paid “taste test” for prospects: qualifying leads, delivering value, and building relationships before they become long-term clients.

📌 Jump In Here:

0:00 - Teaser

0:56 - How Danny advises on what his clients say

4:55 - Where A.I. fits in

7:26 - Descript

20:28 - Pivoting the podcast

29:57 - Was it worth it? (Launch a podcast)

30:33 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

In this episode, I sat down with my friend Danny to talk about what actually makes a podcast work, especially for founders who don't love being on camera.

Danny walked me through the four versions of his show that didn’t stick, and what he learned from each one. We talked about why creating just one clip per guest didn’t scale, and how trying to force every conversation into a framework actually killed the vibe.

Once he switched to a more natural, “fly-on-the-wall” style, everything clicked.

📌 Jump In Here:

0:00 - Teaser

0:50 - “Why did you start a podcast?”

3:06 - What didn’t work for Danny in the beginning

8:06 - More on the shift Danny discovered

9:58 - “Podcast style content”, who can do it?

17:41 - Great content ≠ Great quality

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Most founders avoid personal stories in content because they don’t want to overshare, sound fake, or feel like influencers. But here’s the truth: when told right, these stories are powerful trust-builders — and they can directly lead to booked business.

In this episode, Jack and Ryan break down three proven personal story templates that have led to real deals (for them and their clients). Plus, how to use these stories across your marketing: podcasts, social, video, and beyond.

📌 Jump In Here:

0:00 - Teaser

0:35 - Episode beginning

1:08 - Don’t be “likeable”, be relatable

3:21 - The first format for personal stories

6:01 - Being comfortable w/ some people not caring

9:06 - The “I used to be a ____” format

11:01 - Marketing is NOT natural

16:47 - “_____ changed my life” format

19:04 - Don’t forget the “call to action”

21:18 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

In this week’s episode, I’m joined once again by my business partner and podcast producer, Jack Gallagher!

Together, we chat about the marketing funnel as a way to have your marketing “at-a-glance” and what each level  in the funnel entails in terms of the type of content you’ll use and the type of engagement you should expect to receive.

We also talk about the idea that you don’t want more calls, what most people skip the marketing strategy – we even explore some examples of podcasts doing it right – and what “doing it right” even looks like.

If you’re making your own LinkedIn posts, or even video and you don’t have a funnel or a basic content ecosystem, this episode will help you understand how to set one up so you can begin to more effectively market your products or services.

📌 Jump In Here:

0:00 - Introduction

1:13 - You don’t want calls

4:02 - No experience (or a bad experience)

5:35 - The importance of a marketing ‘funnel’

7:38 - Top of funnel

9:50 - Bottom of the funnel

15:15 - Some client examples

26:41 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

In this episode, Ryan tackles the question no one in B2B wants to say out loud:

Are marketing agencies obsolete?

The answer? Yes. And your in-house marketing department might be next.

Ryan breaks down why the traditional model, spending $100k+ on an agency or bloated internal team, isn’t just outdated, it’s inefficient. Instead: let the founder or principal be the face, supported by one sharp generalist and a subject matter expert. That’s it.

Ryan also dives into cost, the hiring process, what you should be looking out for and most importantly: how you can start doing this for your brand or business.

This one might make marketers mad. It might make agencies cringe.

But if you’re scaling a B2B business, it’s what you need to hear.

📌 Jump In Here:

0:00 - Introduction

0:58 - Hiring

1:56 - Hiring specialists

3:35 - Cost

5:22 - How do you do this?

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

This week’s episode is a special treat..

I sit down with Alex Sheridan to do something previously unheard of in LinkedIn circles:

Disagree.

Alex and I are in the same industry and we provide similar services but with one central difference, which we talk about in this debate.

Should you hire freelancers, vendors, finally give in to those incessant Fiverr commercials?

Or is it more frugal to build an internal team of editors and social media experts that are your own people (and hires)?

0:00 - Intro

1:10 - Episode beginning

2:20 - Debate start

4:15 - Is outsourcing marketing different?

10:31 - Should you just learn it all?

17:30 - Dealing with turnover

20:31 - Building internally vs. outsourcing

26:28 - Does Alex’s system sound like work?

29:22 - CEOs aren’t exciting and fun

33:16 - Does the size of the company make a difference?

36:21 - Can your internal team be freelancers?

45:40 - How much strategy does each option do?

49:55 - Ideas require execution

53:10 - Episode wrap-up

__________________________________________________

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

For most people, podcasting boils down to one thing:

Costs.

And not just money – but also time and effort – two inputs that can wear you down if you don’t have a proper system (and proper help) to produce your podcast.

I’m joined by my occasional co-host and the General Manager of Podcast Principles – Jack Gallagher.

We discuss the amount of time it takes not only to make episodes week-in and week-out, but also how long you’ll need to strategize and gather together the necessary resources you’ll need to make your project a success.

We also zoom in on some tools to helps defray these costs, our content system and a little bit of good news: how your podcast can help you get money and time back.

__________________________________________________

🔎 Navigate Here:

0:00 - Introduction

0:27 - The “time cost” for podcast strategy

2:41 - Zooming in on how much time it would take

4:11 - The “451 System”, A.I. hate

11:25 - Let your podcast do the work

15:54 - Your show will create time for you

18:42 - Episode wrap-up

__________________________________________________

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

If I knew these three things before I started my podcast – I would’ve gotten so much further, so much faster..

And the real kicker?

Nobody talks about these three things, at all. In the last 8 years I’ve been in the podcasting industry, I haven’t once heard of these points.

Seriously.

And yet, these factors are some of the biggest movers in the podcasting world – and I’m sharing them with you today.

__________________________________________________

🔎 Navigate Here:

🔎 Navigate Here:

0:00 - Introduction

0:36 - Ranking

4:22 - Podcast SEO

7:39 - Video clips GET your podcast discovered.

9:29 - Script Science!

10:26 - Episode wrap-up

__________________________________________________

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

It’s one of the most annoying aspects of starting a podcast: Figuring out how much time and money it will cost you.

Even more importantly, what do you need to launch and maintain a successful podcast?

With so many details and areas of discomfort, it’s no wonder most people put podcasting on the backburner.

In this episode, Jack and I break down the real costs of launching a show; from the obvious to the hidden. Everyone talks about mics and hosting fees, but what about the stuff no one warns you about? Branding. Graphics. Editing. Marketing. It adds up fast, and getting an honest estimate upfront is harder than you think.

If you want to start your podcast the right way without blowing your budget – this episode is your starting point.

📌 Jump In Here:

0:00 - Three things you spend money on

2:45 - What “podcast strategy” includes

5:14 - Start with a business first (then your podcast)

7:14 - What needs to get produced?

10:13 - Recording, what do you need?

15:58 - Some more studio recording considerations

20:40 - Hiring out (and how much should it cost?)

22:17 - Time-saving essentials

25:19 - Where does MOST of your time go?

28:33 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

The marketing funnel is dead, or at least it’s not what it used to be.

In this episode, I break down why traditional funnel thinking no longer fits the way people actually make buying decisions today. 

Gone are the days of direct and immediate action. Buyers aren’t moving in a straight line, they’re bouncing between podcasts, LinkedIn posts, YouTube videos, and newsletters before they ever raise their hand.

These people aren’t in funnels, they’re in your marketing ecosystem – and I explain how these differ from funnels and why they’re better at booking calls, getting clients and retaining them.

📌 Jump In Here:

0:00 - Funnels and ecosystems

1:20 - Why the traditional thinking is dead

2:30 - “Slow marketing”

4:59 - What “the ecosystem” does

7:30 - What the buyer wants

8:07 - Last thoughts

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

As podcasting has grown, so too have the production teams that make the podcast happen.

You have a graphic designer for your thumbnails and visuals, an audio editor for your audio, a video editor for your video editing – the list doesn’t go on, but it isn’t very short either.

This problem has made the podcast producer a hot commodity since these guys can handle most of what you need, if not all of it.

The question is: how do you make it happen?

Skip the research and tune in to get the essentials on cost, deliverables and the hiring process itself – this is the crash course you need to get started!

__________________________________________________

🔎 Navigate Here:

0:00 - Introduction

1:09 - Cost

3:41 - Deliverables

5:27 - Hiring

8:18 - The importance of sampling

10:33 - Recap

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

It’s a question that many podcasters will travel far and wide to find the answer to:

Should I get a VA, or a dedicated podcast producer for my show?

At the end of the day – none of us have a crystal ball. And few of us have the appetite or experience for hiring. So, sit back, relax and let Jack and I lay out all of the pros and cons of both and what they bring to the table!

Whether you’re just starting out or scaling up, this episode will help you make the right move.

__________________________________________________

🔎 Navigate Here:

0:00 - Introduction

1:17 - VAs and podcast producers

7:47 - The structural issue with the freelancers

10:47 - Let people specialize

12:21 - VAs are business owner’s first stop

19:17 - The executive assistant and creative director

20:25 - “How much money do I need to spend?”

27:23 - The podcast producer

37:42 - The power of the sample

43:48 - Episode wrap-up

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.

The issue here is the ways that people conventionally think will help them ‘get that money’.

But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???

Tune in and let’s sort this all out!

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

__________________________________________________

🔎 Navigate Here:

(0:00) - Intro

(0:31) - Episode beginning

(1:41) - How do we know how to do this?

(2:35) - Two types of podcast

(3:57) - Sponsors

(5:41) - Don't take away time from listeners

(7:16) - Charging your guests

(9:02) - Promoting YOU

(11:59) - Recap

(13:05) - How do we do this?!

(13:56) - Episode wrap-up

Add Me ↘

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

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Jack sits down with me to discuss some major areas in podcasting, from A.I.’s place in production and content creation – to calibrating the expectations of “success” in podcasting and why you shouldn’t sweat the numbers for *at least* 6 to 12 months.

We also zoom in on some of the benefits we’ve seen from both minimal and maximal outsourcing, what managing and running a podcast looks like and weigh in on what is “cheap” or “expensive” in the podcasting world.

And for all my fellow ADD brothers and sisters, or even busy professionals rolling your eyes at the runtime, don’t forget to use the timestamps to skip to the conversation topic that is most interesting and relevant to you!

📌 Jump In Here:

0:00 - Introduction

0:42 - Bringing your podcast “to life”

6:02 - Zooming in on podcast and content strategy

10:58 - Be patient and focus on long-term gains

19:12 - Expectations

25:07 - Setting the bar and gauging “success”

32:22 - How a podcast algorithm works

42:18 - Managing your podcast and building your team

1:01:11 - What does “Done for you” content mean?

1:06:50 - A.I. and podcasting

1:29:05 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

You can market your ENTIRE business with just one podcast.

Enter the “4-5-1” system, the answer to your prayers – you, the owner, founder or CEO who is out there running, marketing and selling for your business every day.

This system is designed to streamline not only your marketing, but also simplify your strategy.

__________________________________________________

📌 Jump In Here:

0:00 - Introduction

1:47 - Making marketing doable again, the “4-5-1” system

4:09 - What does posting look like in the “4-5-1”

6:21 - From episode, to clips, to post

8:01 - Why is 4 episodes a month the sweet spot?

10:56 - The production side of 4 episodes a month

14:24 - How important is strategy (really)

18:20 - Marketing and podcast strategies are really the same

21:06 - Should you start a podcast if you JUST started your business?

24:43 -You can’t leave clips out anymore

29:05 - Everything can be “podcast content”

33:31 - Spending $ on traditional marketing

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

LinkedIn’s new video feed has been here for a minute – and it doesn’t look like it’s going anywhere..

And although the algorithm is pushing short-form video content, that doesn’t mean that there shouldn’t be at least a *little* thought into some key areas I cover in this week’s episode.

Are you ready to skip the trial-and-error phase and get closer to results? This episode will arm you with all of the information you’ll need to start making short-form content that intrigues, informs and converts.

📌 Jump In Here:

0:00 - Introduction

0:54 - A visual hook

1:53 - You're not competing with text posts

2:43 - The “payoff”

3:21 - Make sure your video is designed for the feed

5:32 - Perfect your intros

6:31 - You may not NEED an intro

7:58 - Engineering “scroll stopping” moments

10:22 - Follow a strategy

11:35 - More data = better result

14:58 - So what do you say in these shorts?

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Running your own business is no picnic – but for those of you that pour your blood, sweat and tears into what you’re building – this episode is for you.

This week, I’m joined by Dan Martin – a client and business coach who is a catalyst for people like myself to take their model and how they do things to the next level.

His speciality? He helps owners get time BACK and move away from a 1:1 coaching model and towards paid communities.

I sit down with Dan to discuss what worked and what didn’t work for me specifically, on my journey – and I also reveal the $15,000 lesson that I learned – that shifted my entire mindset as an owner.

__________________________________________________

🔎 Navigate Here:

0:00 - Introduction

1:00 - Episode beginning

1:26 - [To Sully] "What do you spend most of your time doing?"

2:28 - Philosophies on side hustles

6:50 - Shifting the business

14:10 - Launching a community and the 'eureka moment'

18:28 - "You're constantly figuring out the business you're in"

20:21 - Different types of time and changing the process

24:21 - The importance of roles

27:14 - Delegating

29:58 - "Why did you start a podcasting business"

32:45 - Consistency and podcasts, seeing what *doesn't* work

34:29 - Universal truths for podcast failures

36:33 - How to properly use podcasts

45:08 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

So your content is bringing in prospects, now what?

The best part of course.. Turning those prospects into clients! Easier said than done, but exciting nonetheless. 

In this week’s episode, I share another segment from a recent webinar I did – where I address this bottom part of the funnel – the portion where people are considering buying, but need that extra push, or shift in mindset to get them to the other side.

That ‘extra push’ can be a lot of different things, and people will have their opinions on what really works and what really doesn’t – and I dive into what I think really works – from paid advertising, to organic content, cold emails, and even the namesake of the video, how to convert website visitors.

📌 Jump In Here:

(0:00) - Introduction

(0:48) - Paid advertising vs. organic content

(3:09) - What matters as a local business

(4:12) - Benefits of promoting a cause

(5:47) - How to convert website visitors

(8:03) - How to post announcements

(10:43) - How to optimize your CTAs

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

It’s 2025 and everyone is telling you that you need to use video to market your business.

However, like a lot of things in life, it can be difficult to sift through people’s opinions to get to simple, core steps – and creating content (specifically video) is no different.

In this week’s short video, I’m sharing a moment from one of my webinars where I hit some broad, big steps you can take towards getting started on video.

No hiring a video editor.

No buying expensive equipment.

Just the courage to hit record and some cheap software.

That’s literally it.

So tune in to get your basic starting-level tips to get you out of neutral and into drive on your own content vehicle!

📌 Jump In Here:

0:00 - Introduction

0:41 - Tik Tok tip for business owners

1:31 - A video editing nuance to consider

1:44 - Software you should check out

2:42 - What we do at Podcast Principles and the good thing about video

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Everyone has an opinion on how to create great video content—but have you noticed how few actually show you how to do it? The internet is full of advice, but what’s often missing is a clear, actionable system for producing videos that engage your audience and drive results.

In this week’s episode, I’m giving you an exclusive sneak peek into a recent webinar where I break down my proven content ecosystem—a strategic approach to video that helps move prospects further down the buyer journey.

If you’ve been struggling with consistency, engagement, or simply figuring out where to start with video, this episode is packed with insights you won’t want to miss. Tune in now and start creating videos that actually work!

📌 Jump In Here:

(0:00) - Introduction

(3:14) - Video content is simple, not easy

(5:19) - Before you hit record..

(6:30) - Intro to the content ecosystem

(13:11) - How often should I post?

(16:31) - Don’t let video intimidate you

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

LinkedIn video is slowly dying.

Okay – well the video isn’t – but the old way of doing video on LinkedIn (is dying).

If you’ve seen my previous video, you know that the algorithm is changing – which means, the way that we do things is going to change as well. But don’t worry, video is still king on LinkedIn.

But with more players in the game, it takes more to stand out. Content that performs well will have to have a new look, or feel to it that everyone will be racing to figure out first.

In this week’s episode, I cover this new shift in LinkedIn video content, what you can expect and what you should be doing to take advantage of this change.

📌 Jump In Here:

(0:00) - Introduction

(0:37) - LinkedIn has changed

(1:35) - The algorithm

(3:55) - Strategy

(4:54) - “Video is now a must-have”

(5:53) - You can’t get by on one minute videos

(7:51) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

LinkedIn has once again made some big changes to their platform..

For over a year now, the long-awaiting “video feed” seems to finally be coming to fruition as LinkedIn makes the move towards short(er) content. With Tik Tok, YouTube Shorts and this new trend towards attention deficits, LinkedIn has become the most recent convert to the run-and-gun style content.

The difference?

They’re making it easier to consume and distribute – and my theory? Video performs better with the new algorithm too.

Join me on this short video as I take you through the changes and illustrate the great opportunity that creators have right now.

📌 Jump In Here:

0:00 - Introduction

0:48 - The change itself

1:46 - What does this mean for you?

2:35 - From the creator’s POV

3:38 - What are you supposed to do?

4:45 - Working with attention spans

6:07 - How long should these videos be?

6:47 - How do I actually do it?

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

In this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space.

Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing ROI using sophisticated data analysis and flexible, modern strategies that fit each client uniquely.

Chris is an absolute authority in not only the digital marketing space – but also when it comes to creating, more specifically, podcasting.

I have the pleasure of sitting down with Chris to pick his brain on everything from how he gets ideas for content and his approach to his own podcast – to his view of the media at large, where it’s headed and what we should be focused on.

This is an absolute goldmine of information for both beginners and veterans alike. Whether you're a solopreneur or a full-fledged owner/CEO, this episode is a must listen.

📌 Jump In Here:

0:00 - Introduction

1:35 - “Likes and comments aren’t the barometer”

3:46 - What is your job as a marketer?

6:02 - How Chris looks at podcasting

9:14 - Format

12:32 - Chris’ mindset when he started podcasting

14:55 - Getting ideas for content

16:38 - How Chris approaches clips and content

20:54 - The position Chris is in now

23:32 - “Slow is fast”

29:58 - Be careful who you get your advice from

33:56 - Using agencies to create and manage content

38:45 - The “agencies suck” POV

42:04 - The leadership component

48:01 - Does Chris track his LinkedIn numbers?

48:35 - Most underrated marketing trend

49:45 - How much does A.I. and automation matter?

50:39 - How the 1% of CMOs think

53:29 - Chris’ take on investments

55:10 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

What do an investor and a podcaster have in common?

In this week’s episode, I’m exploring that very question with guest (and client) Philip Jayhawk Chan!

I sit down with Philip to discuss this shift towards the “modern CEO” and this new shift towards founders and owners steering their proverbial digital marketing ship more and more.

We also cover what Philip is currently doing to stay up with this trend, what got him interested (and involved) in podcasting in the first place and the unique way that he blends his guests and clients into his content.

And this isn’t just a testimonial – Philip shares what he’s doing to create more revenue for his business through his content – and exactly how he’s running his marketing right now!

📌 Jump In Here:

(0:00) - Introduction

(1:11) - Why did you start a podcast?

(2:37) - When Philip wanted to start a podcast

(4:05) - Some more about Lightspeed Investing

(9:18) - The experience of running a social media team

(10:55) - The ‘modern CEO’

(14:20) - Philip’s advice to getting started

(20:13) - Philip’s guests and format

(23:23) - “We can’t replace the passion”

(24:14) - Why Podcast Principles?

(28:52) - Where you can find Philip’s podcast

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

You’ve heard me talk about the ‘holy grail’ before – making money from podcasting.

For most, it’s advertisements and sponsorships that come to mind. But there’s another method of making money from podcasting: charging your guests.

Now it’s not common – and it’s (for sure) controversial as a media practice. So much so, that it is now being regulated by the FTC.

Whether this is how you want to make your bones in the podcast game – I break down the pros, cons – ins and outs of this guest/revenue philosophy.

(0:00) - Introduction

(0:34) - To charge or not charge guests

(2:33) - What incentives are there to pay?

(5:35) - The marketing angle

(6:02) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Stand out.

And believe me, if you’ve tried to be ‘unique’ in your niche, you know it can be harder than it looks.

In this week’s episode, I break-down how to find your niche – your specific “in” with an audience. Not only do I take you through the steps, I’ll show you how we’ve done it for our clients. These are podcasts that started from scratch and have built themselves into authorities in their respective spaces.

All these strategies are yours in this quick, 6 minute video!

📌 Jump In Here:

0:00 - Introduction

0:53 - How to eliminate competition

2:36 - Posting on one platform vs. posting everywhere

5:37 - Advantages of having a local event

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

It’s the red-headed step child of video.. The livestream.

Whether it’s because people don’t think it’s professional, don’t take it seriously, whatever – doing ‘live’ content has always been tricky for founders, CEOS and really, creators in general. It seems to have a certain flavor to it – but the good news is that it’s changing, especially on LinkedIn.

In this week’s short video I explore the live vs. pre-recorded split and reflect on my own experimentation with live content.

Is this a passing fad that will fade once the algorithm changes, or is this trend here to stay?

Let’s dive in.

📌 Jump In Here:

(0:00) - Introduction

(0:28) - My recent livestreaming experimentation

(1:24) - Adapt to each format

(1:53) - Don’t forget this little trick

(2:23) - “It’s a relationship game”

(3:56) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

And trust me—I get it. Podcasting requires a serious investment of time, energy, and sometimes even money. If you're putting in the effort, you want to see a return.

The truth? While making money from a podcast isn’t always easy, it’s absolutely possible with the right approach. 

In this episode, I break down real, actionable strategies successful podcasters use to generate revenue. From landing sponsorships and leveraging affiliate marketing to using your podcast as a powerful tool for lead generation, I’ll help you understand how to make your show work for you—without losing the passion that started it all.

📌 Jump In Here:

(0:00) - Introduction

(0:53) - Attend events

(2:51) - Be a guest on a podcast

(4:36) - Do some research on podcasters

(7:11) - Quick review

(8:06) - Sponsors

(10:09) - Affiliate marketing

(13:16) - Selling a guest spot

(15:23) - Sponsor yourself

(19:39) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

What’s the best part of making a sale?

Closing the deal.

But let’s be honest—it’s rarely as smooth as it looks in the movies (looking at you, Glengarry Glen Ross). The process can feel like a whirlwind of drama, strategy, and effort, especially in the world of digital marketing.

In this week’s episode, I’m breaking it all down—whiteboard in hand—to show you exactly how to approach your bottom-of-the-funnel content.

So are you ready to turn leads into loyal customers?

📌 Jump In Here:

0:00 - Introduction

0:58 - What the bottom of the funnel ‘is’

2:29 - “You’re not just competing with competitors”

3:58 - What’s the bottom of YOUR funnel?

4:52 - Here’s what you do instead

6:15 - Case studies and client interviews

7:17 - What people REALLY care about

7:59 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

In the land of problem aware, the “I’m fine, I know what I’m doing” crowd can be one of the toughest nuts to crack when it comes to marketing and sales.

In this week’s episode, I finally explain and break-down the middle of the funnel and how founders like yourself should be handling it – but more importantly, I’ll be showing you the type of the content that you should be making for it. Titles, ideas, the works!

Seriously folks, this video is giving you advice that you’re going to be able to turn around and use TODAY in your content if you want to, you don’t want to miss this video!

📌 Jump In Here:

(0:00) - Introduction

(2:08) - Quick review of the funnel

(3:55) - Middle of the funnel, what to focus on

(5:39) - Creating associations

(6:28) - Looking at some posts

(8:31) - Reviewing the middle of the funnel

(9:25) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Virality–it’s what’s for dinner.

Everyone and their mother has been trying to figure out how to go “viral” since the advent of YouTube and social media.

But here’s the thing: not all viral content is created equal, especially on social media.

In this week’s episode, I take you through what content you should be creating for your business or personal brand on LinkedIn and how to make content that is “viral” in the context of professionals, owners and decision makers that occupy your network.

Additionally, I circle back to funnels and how you should be positioned at each level.

How do you make people consider the problem you solve more seriously? How do you talk about your services or your industry without being transparently “salesy” or even worse.. Boring?

📌 Jump In Here:

(0:00) - Introduction

(1:12) - Funnels and founders

(4:10) - What is the top of the funnel?

(6:18) - What content should you make for the top of funnel?

(8:35) - What it looks like in action

(10:47) - Clip strategy

(12:44) - Episode wrap-up

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

Grab Our Script https://mailchi.mp/podcastprinciples.com/script

In this week’s episode, I sit down with Jared Miguez – a client of ours who runs the law firm Arena Collective.

Jared began his podcast journey a couple years ago with us and together we’ve gained more insight into the industry itself as well as where podcasting “fits in” to a business like his – one that is focused on cultivating local leads and promoting clients above all.

We discuss Jared’s “spark” and what inspired him to take a chance on podcast, why video was so important to him, purpose, and much more!

__________________________________________________

🔎 Navigate Here:

0:00 - Introduction

1:38 - What was Jared’s spark to start a podcast?

2:49 - Why video?

4:10 - What’s different about Jared’s law firm

6:00 - Podcasting and local business

10:50 - The collective nature of Arena Collective

14:38 - The fuel is purpose

15:28 - What would you say to someone who is nervous about starting

20:22 - Make a podcast to promote your clients

21:24 - “Ghost” podcasts

23:47 - Why did you hire help for your podcast?

27:06 - Jared's podcast and his vision

32:07 - Jared's advice to someone getting started

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

In this week’s special (and tasty) episode – I am taking to the griddle and making Jersey’s very own ‘Pork roll egg and cheese’ while giving you the skinny on making content efficiently (that also converts).

Specifically, I’m diving into the using an outside agency vs. making everything in-house.

Most people’s instincts are to do it old school – by themselves. Save the money and the hassle.

The reality is: most people could use a little help, whether it’s expertise or an extra set of hands – and I’ll break down exactly why.

__________________________________________________

🔎 Navigate Here:

(0:00) - Introduction

(0:40) - Looking at agencies first

(4:30) - Using an agency to “run” your content

(8:42) - The manager is there to manage, self-awareness

(9:51) - “Done for you” agencies

(14:10) - Don’t take what I say as reality

(17:01) - Episode wrap-up

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

The networking and job search giant has for a long time been thought of as that: a tool for networking and job search. The truth is, this platform has an unmatched ability to guide qualified leads right into your product, program or coaching.

In this week’s episode, I break down our very own high ticket marketing formula and how we get people in OUR DMs through content and friendly advice.

Real tips AND real steps you can implement in the coming new year that could net you some major $$$

__________________________________________________

🔎 Navigate Here:

(0:00) - Introduction

(1:24) - The high ticket marketing formula

(2:54) - Three Stages of Marketing, explaining “the funnel”

(4:01) - Stage 1, top of funnel

(5:57) - Stage 2, top of funnel

(7:42) - Intro to the middle of the funnel

(9:49) - Bottom of the funnel

(14:07) - Episode wrap-up

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

It’s that time of the year again where we say goodbye to the old year and welcome in the new. Whether it’s new habits, goals or objectives, we’re all looking to make change in a positive way – and what better way than by.. Starting a podcast for your business.

The time has never been better, the opportunity is here – and this week, I outline exactly what the opportunity is and how to seize it for maximum gain.

__________________________________________________

🔎 Navigate Here:

0:00 - Introduction

0:59 - The numbers are exploding

2:11 - Why would we podcast?

7:34 - So, how do I make money with this thing?

9:34 - "When you educate people.."

16:17 - What goes into a good podcast?

17:38 - Identifying ideal audience members

19:44 - Positioning your podcast

21:03 - Lighting

23:06 - "How do you get more listeners?"

25:10 - Can you mix podcast formats?

26:30 - Naming your podcast

28:27 - YouTube SEO

30:50 - Descriptions/multi channel podcasting

33:25 - Platforms/advice for beginners

40:11 - Ideal episode length

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

__________________________________________________

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

Nobody wants their podcast to be “boring” – but not everybody can be Joe Rogan.

…and more importantly, when you’re trying to sell a product or service, you may not have an avenue to be “fun”. You still want to display your expertise and know-how.

In this week’s episode, I wanted to explore “boring” podcasts and adjust the commentary. Additionally, I explore some examples of these boring podcasts and show you why, on some levels, they are operating better than bigger, pop-culture podcasts.

__________________________________________________

🔎 Navigate Here:

(0:00) - Introduction

(0:48) - Episode beginning

(2:40) - The “Community Aspect”

(5:01) - The absence of competition

(6:34) - Breaking down the complexity

(8:11) - Show why you’re “best provider” of your service

(10:04) - Episode wrap-up

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

Starting a podcast is easier most people make it out to be – however, there are some nuances to getting started that EVERY new podcaster should know – especially if you’re creating a podcast for your business.

This week, I give you the shortcuts most experts make you pay thousands of dollars for..

__________________________________________________

🔎 Navigate Here:

(0:00) - Introduction

(0:49) - Determine the purpose of your podcast

(1:45) - Three approaches to your podcast

(4:51) - Getting started

(6:21) - Episode wrap-up

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

If you've ever searched for "podcasting tips" online - you know that there is no shortage of "expert" opinions.

How about examining a show that is already successful? A podcast that has taken the time and proper steps to grow not only their show and audience - but their reach and influence.

In this special sneak-peek into our paid LaunchPad coaching system, we examine Wealth Warehouse and what they've done to grow their podcast, brand and content.

🔎 Navigate Here:

(0:00) - Introduction

(0:52) - Beginning of Wealth Warehouse case study

(4:28) - The pros of selling your own services

(6:14) - Niche within a niche

(7:52) - Consistency

(9:08) - Political and psychological angle

(29:59) - Philosophical takes mixed with tactics

(35:17) - Another look at the data

(38:40) - 'Titlecraft'

(41:24) - "How are they getting these views?"

(48:26) - The secret behind big (or small) numbers

(53:52) - Closing thoughts

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

(with 30+episode title ideas)

Podcasting is a war of ideas. In this episode, I’ll give you the shortcuts to the best formats for any podcast.

These titles, and essentially, episode concepts, gets you started fast with proven angles that have been executed by our very own clients.

Tune in to get your killer episode idea!

🔎 Navigate Here:

(0:00) - Introduction

(0:59) - Analyzing the best performing episodes

(1:58) - Title #1

(2:21) - Title #2

(3:10) - Title #3

(4:01) - Title #4

(4:51) - Topic #5: "The Special"

(5:29) - Topic #6: Objections and Addressing Friction

(6:29) - Topic #7: "People think I'm crazy for.."

(7:16) - Topic #8: "Unseen Advantages"

(7:57) - Topic #9: Case Study

(8:36) - Episode wrap-up

__________________________________________________

Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

Everyone wants it.. No – scratch that, they NEED it. The only issue is the path that most people will give to you is almost guaranteed not to work.

Tune in and see what we’ve learned.

🔎 Navigate Here:

(0:00) - Introduction

(0:41) - Figuring out what your podcast is..

(2:30) - First way: Affiliates

(4:01) - Second way: Sponsorships

(6:29) - Third way: Selling your products and services

(8:24) - Fourth way: Charging your guests

(11:55) - Episode wrap-up

__________________________________________________

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

__________________________________________________

(the one I used to create this episode)

Every business owner dreams of having more qualified, warm leads.

The endless discovery calls, engaging on LinkedIn and following up. The “generation” part of getting leads can be exhausting.

That’s where video content comes in – but we’re not finished there.

Make sure you’re avoiding these three critical mistakes..

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

__________________________________________________

🔎 Navigate Here:

(0:00) - Introduction

(1:04) - Using podcasting to generate leads

(2:07) - "You don't want leads"

(2:58) - It takes time

(4:28) - Hire help

(7:31) - Not creating video in the first place

(9:53) - Start video now

(10:20) - 2 bonus hacks

(11:57) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

There are a million things to consider, to remember and most of all, there is tons of conflicting advice – making a hard situation worse.

This week’s episode is designed to cut through the noise and distill some of the biggest mistakes I see new podcasters making.

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘ 

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘ 

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

__________________________________________________

🔎 Navigate Here:

(0:00) - Teaser

(0:32) - Some background

(1:44) - Don't just rely on social media

(2:51) - Don't get sucked into showcasing guests

(4:25) - Lack of consistency

(5:54) - Interview your clients

(7:39) - Episode wrap-up

Add Me ↘ 

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

And we’re not just talking about getting more views, or going ‘viral’, because when you’re an entrepreneur or founder – you need more than passing interest to turn listeners into clients.

In this week’s episode, I give you a sneak peek into a straightforward and effective strategy that you can use to save yourself time and money.

I’m not kidding. Your podcast can replace discovery calls, all the window shopping, FAQ back-and-forth and help build more qualified leads.

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

__________________________________________________

🔎 Navigate Here:

(0:00) - Teaser

(0:28) - The Client Interview

(1:17) - What does this content ‘solve’?

(3:01) - The company that speaks to the prospect directly..

(3:06) - Imagine this..

(4:01) - Episode wrap-up

Add Me ↘

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.

The issue here is the ways that people conventionally think will help them ‘get that money’.

But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???

Tune in and let’s sort this all out!

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

__________________________________________________

🔎 Navigate Here:

(0:00) - Intro

(0:31) - Episode beginning

(1:41) - How do we know how to do this?

(2:35) - Two types of podcast

(3:57) - Sponsors

(5:41) - Don't take away time from listeners

(7:16) - Charging your guests

(9:02) - Promoting YOU

(11:59) - Recap

(13:05) - How do we do this?!

(13:56) - Episode wrap-up

Add Me ↘

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

In this week’s episode, I give you a look inside, a living, breathing podcast system.

My good friend (and a LaunchPad apostle), Harry Phoku, has been breaking the mold for content for a while. Before him and I connected, he had a bonafide strategy for his podcast that even taught me a couple things.

Most importantly – you’ll see his experience, from the work load and effort, to the rewards and benefits that Harry has experienced in his own podcast journey.

Tune in to see if it’s worth it for you!

🔎 Navigate Here:

0:00 - Intro

0:51 - “Did you start a podcast to be different?”

2:16 - What Harry’s podcast ‘does’ for his content

5:16 - Harry’s podcast page experience

11:16 - Zeroing into what the podcast can do

14:14 - “Is your podcast where you want it to be?”

16:18 - What is going to help you/your business?

18:02 - The podcast lives forever

19:05 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

..and not just passively. You have to be an active, in-your-face advocate for your service, product or brand?

Not in your nature?

Outsource it.

Don’t have the time?

Get help.

There are a million excuses and a million solutions – but only one path forward when you’re talking about worthwhile social media, and that’s LinkedIn.

In this week’s video, I’m going to give you the “hacks” or shortcuts that all the influencers and big-name creators use – because at the end of the day, people like Alex Hormozi are a team, not necessarily a person.

🔎 Navigate Here:

(0:00) - Intro

(1:42) -  My journey on LinkedIn

(2:12) - Don’t go viral

(6:39) - Don’t “do LinkedIn” by yourself

(9:20) - START with video, don’t start w/ text

(11:24) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

You’ve heard it a million times before: “everyone has a podcast”

And to a degree, it’s true.

Digital content, short and long-form videos, podcasts – it’s all become democratized. Anybody can do it now.

That doesn’t take away the effort you’ll have to put in, or in the case of this video, the organization and management you’ll need to keep your content consistent.

This week, I’ll take you on a tour of our very own client portal and give you a peek into how I manage my podcast episode-by-episode.

If you’re new to having a podcast or a B2B founder looking for a system to ‘tame’ the beast, you won’t want to miss this quick episode.

🔎 Navigate Here:

(0:00) - Teaser

(1:01) - Episode beginning

(1:43) - Our client portal

(3:01) - “Talent vs. time” decisions, using forms

(4:33) - Distribution

(5:26) - Filling out the rest of the form

(6:47) - Using title and thumbnail variations

(9:05) - The finished product

(10:34) - Organizing your organic content

(11:39) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

And guess what?!