<![CDATA[BrainSplain]]>Thu, 04 Mar 2021 22:10:11 +0000Captivate.fmkr@kaitlynrarick.com (Kaitlyn Rarick)https://artwork.captivate.fm/8fecb48b-0d34-4f38-941d-d472ac1a5431/g5J22B3AdhrIMp-O44JQvRhQ.pngBrainSplainKaitlyn Rarickkr@kaitlynrarick.comKaitlyn RarickHow can understanding the complex human brain promote the discovery of wellness, inspire action, and transform lives? Each week, join Kaitlyn Rarick, a neuroscientist with a mission to help others unleash the full potential of their mind and body, as she interviews thought leaders, experts, and professionals who explore this potential in various ways. They share insights and advice about the ever-changing world of neuroscience. Whether you want to learn how to tap into your true potential, hear about the newest neuroscience discoveries, or dive deeper into the mysteries of the human brain, this is the podcast for you.https://brainsplain.captivate.fmnoserialTransforming Neurohealth: Exploring New Treatment Options For Psychiatric Disorders with Keith SullivanTransforming Neurohealth: Exploring New Treatment Options For Psychiatric Disorders with Keith SullivanDuring the 8th episode of BrainSplain, your host, Kaitlyn Rarick connects with the President and CEO of Neuronetics, Keith Sullivan. Neuronetics’ NeuroStar® Advanced Therapy System, is the leading transcranial magnetic stimulation (TMS) treatment for major depressive disorder. Listen to this episode to learn all about TMS and its benefits in treating major depressive disorder, how the pandemic has affected mental health, and more. Links Email: keith.sullivan@neuronetics.com Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn) During the 8th episode of BrainSplain, your host, Kaitlyn Rarick connects with the President and CEO of Neuronetics, Keith Sullivan. Neuronetics’ NeuroStar® Advanced Therapy System, is the leading transcranial magnetic stimulation (TMS) treatment for major depressive disorder. Listen to this episode to learn all about TMS and its benefits in treating major depressive disorder, how the pandemic has affected mental health, and more.

Links

Email: keith.sullivan@neuronetics.com

Kaitlyn Rarick LinkedIn

]]>125b3249-7633-4fcc-b54f-616fe9335356Mon, 09 Nov 2020 06:00:00 -050014:50nofull19In this episode, Kaitlyn talks with the President and CEO of Neuronetics, Keith Sullivan, about his company’s short-term and long-term goals, the benefits of transcranial magnetic stimulation (TMS) to treat major depressive disorder, how the pandemic has affected mental health, and more.Kaitlyn RarickHow Neuroscience And Behavioral Analytics Can Ensure Strategic Advantage And Accelerated Growth Of Your Company with Tom ShapiroHow Neuroscience And Behavioral Analytics Can Ensure Strategic Advantage And Accelerated Growth Of Your Company with Tom ShapiroDuring the 7th episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder and CEO of Stratabeat, Tom Shapiro. In his book, Rethink Your Marketing, Tom gives expert advice on growing your company beyond its current plateau. Listen to this episode with Tom to gather more insights on how to maximize company success. Links Tom Shapiro https://twitter.com/tomshapiro (Twitter) Agency https://stratabeat.com/ (Website&nbsp;) Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn) During the 7th episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder and CEO of Stratabeat, Tom Shapiro. In his book, Rethink Your Marketing, Tom gives expert advice on growing your company beyond its current plateau. Listen to this episode with Tom to gather more insights on how to maximize company success.

Links

Tom Shapiro Twitter

Agency Website 

Kaitlyn Rarick LinkedIn


]]>7859e3cf-7638-41f7-8280-c0604abcdde1Mon, 02 Nov 2020 06:00:00 -050033:35nofull18In this episode, Kaitlyn talks with the Founder and CEO of Stratabeat, Tom Shapiro, about the critical role of emotional marketing in the B2B world, maximizing the customer experience with behavioral analytic insights, how the human brain works as a prediction engine, and more.Kaitlyn RarickFacial Coding: Reading And Analyzing Emotions Through Facial Movements with Dan HillFacial Coding: Reading And Analyzing Emotions Through Facial Movements with Dan HillDuring the 6th episode of BrainSplain, your host, Kaitlyn Rarick connects with emotions expert, facial coder, author, and President of SensoryLogic Inc., Dan Hill, Ph.D. Have you ever wondered if someone was faking a smile around you? Listen to this episode to learn how to analyze emotions through facial movements from a facial coding expert. Links Website: http://www.sensorylogic.com/ (www.sensorylogic.com) Blog: Faces of the Week Podcast: Dan Hill’s EQ Spotlight Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn) During the 6th episode of BrainSplain, your host, Kaitlyn Rarick connects with emotions expert, facial coder, author, and President of SensoryLogic Inc., Dan Hill, Ph.D. Have you ever wondered if someone was faking a smile around you? Listen to this episode to learn how to analyze emotions through facial movements from a facial coding expert.

Links

Website: www.sensorylogic.com

Blog: Faces of the Week

Podcast: Dan Hill’s EQ Spotlight

Kaitlyn Rarick LinkedIn

]]>24494b6b-e240-4d75-a6e6-685d994aab82Mon, 26 Oct 2020 06:00:00 -050027:42nofull17In this episode, Kaitlyn talks with emotions expert, facial coder, author, and President of SensoryLogic Inc., Dan Hil, Ph.D., about the advantages of facial coding in business, where people typically go wrong when trying to analyze emotions, how to read if a smile is real or fake, and more.Kaitlyn RarickCombining Science And Creativity: Rather Than Thinking Outside The Box, Think As If There Is No Box with Pranav Yadav And Anouck GedayCombining Science And Creativity: Rather Than Thinking Outside The Box, Think As If There Is No Box with Pranav Yadav And Anouck GedayDuring the 5th episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder and CEO of Neuro-Insight US, Pranav Yadav, and Senior Analyst at Neuro-Insight US, Anouck Geday. Pranav Yadav is a Forbes 30 Under 30, a Great Mind Award winner, an Ad Age 40 Under 40, an AMA 4 Under 40, among other accolades. Listen to this episode to learn from an expert in the field of neuromarketing and neuroanalytics about making the subconscious conscious. Links Neuro-Insight Email: ny@neuroinsight.com Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn) During the 5th episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder and CEO of Neuro-Insight US, Pranav Yadav, and Senior Analyst at Neuro-Insight US, Anouck Geday. Pranav Yadav is a Forbes 30 Under 30, a Great Mind Award winner, an Ad Age 40 Under 40, an AMA 4 Under 40, among other accolades. Listen to this episode to learn from an expert in the field of neuromarketing and neuroanalytics about making the subconscious conscious.

Links

Neuro-Insight Email: ny@neuroinsight.com

Kaitlyn Rarick LinkedIn

]]>38c455f9-e03c-425e-8569-3edf649c4bfcMon, 19 Oct 2020 06:00:00 -050041:31nofull16In this episode, Kaitlyn talks with the Founder and CEO of Neuro-Insight US, Pranav Yadav, and Senior Analyst at Neuro-Insight US, Anouck Geday, about decision making in the subconscious, what creativity is and is not, educating the next generation with a new understanding of neuromarketing, and more.Kaitlyn RarickEmotions Can Subconsciously Drive Human Behavior: The Advantages Of Measuring Implicit And Explicit Associations with Paul ConnerEmotions Can Subconsciously Drive Human Behavior: The Advantages Of Measuring Implicit And Explicit Associations with Paul ConnerDuring the fourth episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder of Emotive Analytics, Paul Conner. Sometimes we are not aware of how a stimulus is impacting our behavior. When trying to develop and market emotionally engaging brands, products, and services, we must consider the subconscious impact of a stimulus. Listen to learn more about the key advantages of measuring implicit and explicit associations of your consumers. Paul Conner Short Bio A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking in revealing why people do what they do. He began a search for better solutions and, in psychology and neuroscience, found that assessing emotions and implicit System 1 processing were critical. In addition to designing and conducting myriad customized studies, Paul’s works and thinking have been published in Quirk’s, QRCA Views, NMSBA’s Insights, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. He is also inventor and author of https://emotiveanalytics.com/what-we-do/#aim-process (The AIM Process, A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research.) Finally, Paul has spoken at AMA, QRCA, MRA, IFT, IIEX, Path to Purchase Institute, and Design &amp; Emotion Society conferences and events. Links https://emotiveanalytics.com/ (Emotive Analytics Website) Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn) During the fourth episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder of Emotive Analytics, Paul Conner. Sometimes we are not aware of how a stimulus is impacting our behavior. When trying to develop and market emotionally engaging brands, products, and services, we must consider the subconscious impact of a stimulus. Listen to learn more about the key advantages of measuring implicit and explicit associations of your consumers.

Paul Conner Short Bio

A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking in revealing why people do what they do. He began a search for better solutions and, in psychology and neuroscience, found that assessing emotions and implicit System 1 processing were critical. In addition to designing and conducting myriad customized studies, Paul’s works and thinking have been published in Quirk’s, QRCA Views, NMSBA’s Insights, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. He is also inventor and author of The AIM Process, A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research. Finally, Paul has spoken at AMA, QRCA, MRA, IFT, IIEX, Path to Purchase Institute, and Design & Emotion Society conferences and events.

Links

Emotive Analytics Website

Kaitlyn Rarick LinkedIn

]]>75096be3-a9c1-4cb4-b98d-fd526ff14bafMon, 12 Oct 2020 06:00:00 -050025:43nofull15In this episode, Kaitlyn talks with the Founder of Emotive Analytics, Paul Conner, about how emotions and feelings drive human behavior, defining implicit associations, the advantages of using both implicit and explicit association data in business development, and more.Kaitlyn RarickElectroceuticals: Changing The Landscape Of Treatment Options with Shai Gozani, M.D., Ph.D.Electroceuticals: Changing The Landscape Of Treatment Options with Shai Gozani, M.D., Ph.D.During the third episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder and CEO of NeuroMetrix, Shai Gozani M.D., Ph.D. Electroceuticals are a new type of therapeutic agents that work by mapping neural circuitry and delivering neural impulses to these specific targets. Listen to find out more about the impact and future of electroceuticals.&nbsp; Shai Gozani Short Bio Shai Gozani, founded NeuroMetrix, Inc. in 1996 as a spin-off from the Massachusetts Institute of Technology. He currently serves as Chairman of the board of directors and as our President and Chief Executive Officer. Shai has led the Company from a venture capital backed start-up, through an initial public offering on Nasdaq, through development of a successful diagnostics business, and presently into the wearable technology sector. Over 2.5 million patients have benefited from the Company’s technology over the past 17 years. Shai has published over 30 peer-reviewed scientific articles and has been awarded 25 US and international patents. He holds a B.A. degree in Computer Science, a M.S. degree in Electrical Engineering &amp; Computer Science (Biomedical Engineering Focus) and a Ph.D. in Neurobiology, from the University of California, Berkeley. Shai also received an M.D. from Harvard Medical School and the Harvard-MIT Division of Health Sciences and Technology at M.I.T. Links https://www.neurometrix.com/ (NeuroMetrix Website) https://www.quellrelief.com/ (Quell Relief Website) Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn) During the third episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder and CEO of NeuroMetrix, Shai Gozani M.D., Ph.D. Electroceuticals are a new type of therapeutic agents that work by mapping neural circuitry and delivering neural impulses to these specific targets. Listen to find out more about the impact and future of electroceuticals. 

Shai Gozani Short Bio

Shai Gozani, founded NeuroMetrix, Inc. in 1996 as a spin-off from the Massachusetts Institute of Technology. He currently serves as Chairman of the board of directors and as our President and Chief Executive Officer. Shai has led the Company from a venture capital backed start-up, through an initial public offering on Nasdaq, through development of a successful diagnostics business, and presently into the wearable technology sector. Over 2.5 million patients have benefited from the Company’s technology over the past 17 years.

Shai has published over 30 peer-reviewed scientific articles and has been awarded 25 US and international patents. He holds a B.A. degree in Computer Science, a M.S. degree in Electrical Engineering & Computer Science (Biomedical Engineering Focus) and a Ph.D. in Neurobiology, from the University of California, Berkeley. Shai also received an M.D. from Harvard Medical School and the Harvard-MIT Division of Health Sciences and Technology at M.I.T.

Links

NeuroMetrix Website

Quell Relief Website

Kaitlyn Rarick LinkedIn

]]>bba96bf2-8899-4a26-a3b4-2f77640c5734Mon, 05 Oct 2020 06:00:00 -050023:58nofull14In this episode, Kaitlyn talks with the Founder and CEO of NeuroMetrix, Shai Gozani M.D., Ph.D., about a technology used to cure chronic pain that works through precise electrical stimulation, how electroceuticals can complement pharmaceuticals, the addictiveness of opioids, and more.Kaitlyn RarickNeuroscience In Marketing & Everyday Life: Understanding Your Brain, Choosing Happiness, And Current Neuromarketing Technologies with Deepak VarmaNeuroscience In Marketing & Everyday Life: Understanding Your Brain, Choosing Happiness, And Current Neuromarketing Technologies with Deepak VarmaDuring the second episode of BrainSplain, your host, Kaitlyn Rarick connects with Global Head of Neuroscience Insights at Kantar, Deepak Varma. Neuroscience is an evergrowing field with everyday implications that you may not even be aware of. Listen to learn about the neuroscience explanation behind things like meditation, priming, and new neuroscience technologies. Deepak Varma Short Bio Deepak Varma is Global Head of Neuroscience Insights at Kantar. Deepak has been working with Kantar for 4 years to improve insight delivery from neuroscience tools, including client- specific training programs, especially focusing on Facial Coding. He has over 10 years of experience in neuroscience (using EEG, Facial Coding and eye tracking) in the area of advertising, packaging, brand equity, product development and shopper solutions globally. He has been among the few people in the industry who have educated clients worldwide on the application of neuroscience in market research and integration with traditional survey methods. He also has close to 20 years of experience in traditional qualitative and quantitative marketing research techniques. Deepak was an Executive Vice President – Client Services at Nielsen NeuroFocus where he managed the International business &amp; managed relationships with several global clients making neuroscience a protocol in the areas of copy testing, packaging, product testing and POS testing. Prior to NeuroFocus, Deepak was a Senior Vice President and country head for Nielsen Custom Research in the US for 8 years. He has played a variety of other leadership roles and worked across several industries. Links Deepak Varma https://www.linkedin.com/in/deepak-varma-273a312/ (LinkedIn) Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn) During the second episode of BrainSplain, your host, Kaitlyn Rarick connects with Global Head of Neuroscience Insights at Kantar, Deepak Varma. Neuroscience is an evergrowing field with everyday implications that you may not even be aware of. Listen to learn about the neuroscience explanation behind things like meditation, priming, and new neuroscience technologies.

Deepak Varma Short Bio

Deepak Varma is Global Head of Neuroscience Insights at Kantar. Deepak has been working with Kantar for 4 years to improve insight delivery from neuroscience tools, including client- specific training programs, especially focusing on Facial Coding. He has over 10 years of experience in neuroscience (using EEG, Facial Coding and eye tracking) in the area of advertising, packaging, brand equity, product development and shopper solutions globally. He has been among the few people in the industry who have educated clients worldwide on the application of neuroscience in market research and integration with traditional survey methods. He also has close to 20 years of experience in traditional qualitative and quantitative marketing research techniques. Deepak was an Executive Vice President – Client Services at Nielsen NeuroFocus where he managed the International business & managed relationships with several global clients making neuroscience a protocol in the areas of copy testing, packaging, product testing and POS testing. Prior to NeuroFocus, Deepak was a Senior Vice President and country head for Nielsen Custom Research in the US for 8 years. He has played a variety of other leadership roles and worked across several industries.

Links

Deepak Varma LinkedIn

Kaitlyn Rarick LinkedIn

]]>530fb664-77e4-4a0e-87c9-f0e48acf6a25Mon, 28 Sep 2020 06:00:00 -050032:15nofull13In this episode, Kaitlyn talks with the Global Head of Neuroscience Insights at Kantar, Deepak Varma, about the neuroscience behind meditation, system one vs system two, exciting new neuroscience technologies, and more.Kaitlyn RarickPersuasion, Influence, & Reciprocity: Why You Should Stop Telling People What To Do And Start Asking with Brian AhearnPersuasion, Influence, & Reciprocity: Why You Should Stop Telling People What To Do And Start Asking with Brian AhearnDuring the first episode of BrainSplain, your host, Kaitlyn Rarick connects with Chief Influence Officer at Influence PEOPLE, Brian Ahearn. Brian is one of only 20 individuals in the world who currently hold the Cialdini Method Certified Trainer designation, earned directly from Robert B. Cialdini, Ph.D.- the most cited living social psychologist on the science of ethical influence. Listen to learn about the art of influence from one of the world’s top experts, Brian Ahearn. Brian Ahearn Short Bio Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer, TEDx presenter and consultant, he specializes in applying the science of influence in everyday business situations.&nbsp; Brian is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist on the science of ethical influence. Brian’s book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was named one of the Top 100 Influence Books of All Time by BookAuthority. Links Brian Ahearn https://www.linkedin.com/in/brianfahearn/ (LinkedIn) Brian Ahearn https://www.influencepeople.biz/ (Website) Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn) During the first episode of BrainSplain, your host, Kaitlyn Rarick connects with Chief Influence Officer at Influence PEOPLE, Brian Ahearn. Brian is one of only 20 individuals in the world who currently hold the Cialdini Method Certified Trainer designation, earned directly from Robert B. Cialdini, Ph.D.- the most cited living social psychologist on the science of ethical influence. Listen to learn about the art of influence from one of the world’s top experts, Brian Ahearn.

Brian Ahearn Short Bio

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer, TEDx presenter and consultant, he specializes in applying the science of influence in everyday business situations. 

Brian is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist on the science of ethical influence.

Brian’s book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was named one of the Top 100 Influence Books of All Time by BookAuthority.

Links

Brian Ahearn LinkedIn

Brian Ahearn Website

Kaitlyn Rarick LinkedIn

]]>3d1873a6-e251-4c5c-844b-f20c4626a3eaMon, 21 Sep 2020 06:00:00 -050025:10nofull12In this episode, Kaitlyn talks with the Chief Influence Officer at Influence PEOPLE, Brian Ahearn, about the three components of ethical influence, the psychology of reciprocity, the principle of liking, and more.Kaitlyn RarickBehind The Scenes: Get To Know Your BrainSplain HostBehind The Scenes: Get To Know Your BrainSplain HostIn this episode, Kaitlyn sits down with fellow classmate, Cole Berger, and talks about her reasons for starting this podcast, things she enjoys doing in her free time, an interesting fact that not many people know, and more. Links Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn) In this episode, Kaitlyn sits down with fellow classmate, Cole Berger, and talks about her reasons for starting this podcast, things she enjoys doing in her free time, an interesting fact that not many people know, and more.

Links

Kaitlyn Rarick LinkedIn

]]>b5e3a2f2-867f-4dc8-8ec3-34da5de053ddMon, 14 Sep 2020 06:00:00 -050011:58nofull11In this episode, Kaitlyn sits down with fellow classmate, Cole Berger, and talks about her reasons for starting this podcast, things she enjoys doing in her free time, an interesting fact that not many people know about her, and more.Kaitlyn Rarick