Brand Your Passion

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

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DROP SOME LOVE

🎧 129. Protecting your creative energy: A guide to brand boundaries

142. How to know what to let go of in your creative business (+ one way I'm doing that)

Maker & Moxie — Wed, 16 Jul 2025 05:00:00 +1200

We've all been there – staring at that project or product that's consuming our time but just isn't delivering results. You know the one. Maybe it's that course that barely sells or the client work that drains your soul. The hardest part? Admitting it's time to let go, especially when you've already invested so much.

In this episode, we’re talking about the key signs that it's time to let something go in your business, making those tough decisions and giving yourself permission to finally let go.

I'm also getting vulnerable about something significant I'm letting go of in my own business for now. So stay tuned to the end for that announcement!

If you've been holding onto something that's not working, this is your Maker & Moxie permission slip to let go and make space for the things you are passionate about.

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WANT MORE?

🎧 89. 9 goal setting strategies for creatives

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

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🎧 117. Eliza Williams on creating a community, applying for artist residencies and the value of relationships

141. Kelly Spencer (Kell Sunshine) on combining passions, photographing your work, and pitching your first mural

Maker & Moxie — Wed, 02 Jul 2025 05:00:00 +1200

What do you get when you cross retro vibes with ecological magic and throw in some seriously large paintbrushes?

You get Kell Sunshine aka Kelly Spencer – and this conversation will leave you inspired to think bigger (literally).

Kelly is a muralist, letterer, and illustrator from New Zealand who's spent 17 years creating vibrant work that celebrates the interconnectedness of all living beings. Her distinctive style features lush, retro-inspired colour palettes and flowing, curvaceous forms, often centred around soil-sorceress protagonists that embody the earth's wisdom and magic.

With over 250 clients and 50+ murals across six countries, her portfolio spans everything from album covers to tarot cards, gig posters, jigsaw puzzles, and beverage labels.

In this episode, Kelly spills on combining passions, photographing your work, pitching your first mural, what happens when you develop "blank wall syndrome" (seeing mural potential everywhere), her 17-year secret to staying creatively motivated, and finding the willingness to ask "hey, can I paint that?”

Fair warning: after listening, you might find yourself eyeing up every blank surface like it's your next masterpiece waiting to happen.

Connect with Kelly Spencer:

Instagram: @kell.sunshine

Website: kellsunshine.com

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WANT MORE?

🎧 106. How to create a cohesive brand personality as a multi-passionate creative

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

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DROP SOME LOVE

🎧 121. Itzel Islas on releasing collections, running a successful sticker club, & scaling outside social media

140. Sophie Holt on selling wholesale, sharing a studio, and prioritising play

Maker & Moxie — Wed, 18 Jun 2025 05:00:00 +1200

You know that feeling when you keep seeing the same artist's work in every shop?

That's exactly what happened during my recent holiday - I kept spotting the same distinctive ceramics everywhere I went. The work was so recognisable and impossible to ignore that I knew I had to track down the artist behind it.

That artist is Sophie Holt, an artist and illustrator with a real love for clay. Born in New Zealand but raised in The Netherlands studying Graphic Design, she returned to discover her roots and fell in love with the country all over again. Since setting up Studio Soph in 2015, she's been making a living creating art.

In this episode, Sophie breaks down wholesale in a way that actually makes sense - how to approach retailers, build genuine relationships, and why working in collaborative studios has been massive for her business. She also shares why focusing on play is crucial for any artist and how being around other creatives taught her most of her business tricks.

Her diverse range spans ceramics, stationery, and textiles, proving you can build a recognisable brand across different mediums. After nearly a decade of Studio Soph, Sophie's living proof that you can turn your passion into profit while staying true to your creative vision!

Connect with Sophie Holt (Studio Soph):

Instagram: @studiosoph

Website: www.studiosoph.com

Episode mentions:

Little Beehive

Zappekin

Tikitibu

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WANT MORE?

🎧 109. Jessica Hische on opening physical stores, separating social media pages, and communicating multiple passions

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

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DROP SOME LOVE

🎧 41. Freakin clever ways to brand your market stall

139. [Member Q&A] Burnout, Bulbasaur, & building your brand offline

Maker & Moxie — Wed, 04 Jun 2025 05:00:00 +1200

Every quarter, I love doing a Q&A episode where I answer questions from the Brand Your Passion Collective community. This one's full of real questions from creatives who are probably wondering about the same stuff you are.

In this episode, I'm talking about how to market your creative business offline (yes, there's actually life beyond social media!), what gets me out of bed every morning, where I find inspiration when I'm feeling totally stuck, how I actually manage to switch off from work, my favourite ways to chill out, and let's be honest - how I deal with burnout when it hits. Plus I'm ending with a random but super important question about my favourite Pokémon!

These are real strategies I've figured out through trial and error in my creative business. Whether you're just starting your creative journey or you've been doing this for years, you'll get some solid ideas you can try right away.

So if you've been wondering how to grow beyond Instagram, stay motivated when things get tough, or just figure out how to not work 24/7, this episode's definitely for you.

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WANT MORE?

🎧 122. The power of partnering up: Your guide to collaborating with other artists

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

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DROP SOME LOVE

🎧 34. Applying your brand across the entire customer journey

138. How to take your artist business from undiscovered to unforgettable with branding

Maker & Moxie — Wed, 21 May 2025 05:00:00 +1200

Want to know why I'm so passionate about what I do? Because it honestly breaks my heart seeing incredibly talented artists with jaw-dropping work getting absolutely SQUAT in return - no recognition, zero visibility, and sales that don't match their true worth.

In today's episode, I'm showing you exactly how to transform your creative business from completely overlooked and undiscovered to totally unforgettable through strategic branding. We'll cover the six critical elements that make a brand stand out from the noise, plus my must-have three-step playbook for creating a brand people can spot a mile away.

You'll walk away with actionable strategies for uncovering what makes you unique, getting creative with your content, and building a community that can't stop talking about your work. It’s time to become the artist everyone recommends and remembers!

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🔊 Ready to take your brand from undiscovered to unforgettable and finally build a community of raving fans who adore your creative business?

Join us in the Brand Your Passion Collective for the Undiscovered to Unforgettable challenge: the 28-day content challenge that'll take you from hidden artist to fan-favourite.

You’ll get a different prompt every day that’ll vamp up your visibility, build your brand and increase your engagement as well as examples, feedback, and celebration inside the community of creatives!

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WANT MORE?

🎧 46. How to build an unforgettable brand identity on a start-up budget

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

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DROP SOME LOVE

🎧 59. Why creatives need to pinpoint their people

137. Want to sell more art? You've got to figure out this one thing about your brand

Maker & Moxie — Wed, 07 May 2025 05:00:00 +1200

When I ask artists what they struggle with the most, it's almost always about social media - what to post that actually works, how to stand out in the noise, why someone would engage with their content over other creatives, and how to build a community of raving fans. Sound familiar?

Today, we're going to talk about how to show up, stand out, and sell your work online with confidence, with something I like to call your YOU-SPs.

You’ll learn what makes you and your creative work unique in a market filled with millions of other artists. We explore how to uncover your YOU-SPs - those special qualities that set you apart and make your audience remember you. You'll learn how to research what's truly different about your work, decide on your core unique selling points, and weave them through all your messaging so you can be confident in what you're sharing online.

It’s time to turn your unique qualities into content that resonates and helps you build a community of people who truly love what you do!

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✨ Ready to suss out & share your YOU-SPs so you can show up, stand out, and sell your work online with confidence?

Join the free 5-day YOU-SP Challenge at bit.ly/YOUSPChallenge where we’ll work through all of these steps together alongside your fellow creatives! You’ll get a prompt every day, a community of creatives, feedback & support from me, and more!

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WANT MORE?

🎧 79. Brand voice: what creatives need to know about finding and using your brand voice

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

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DROP SOME LOVE

🎧 32. How to design a brand that makes you (and your audience) feel good

136. What to do when branding keeps slipping to the bottom of your to-do list

Maker & Moxie — Wed, 23 Apr 2025 05:00:00 +1200

How many times have you put "write brand values," "update logo," or "redesign website" on your to-do list only to keep moving it to another day, another week, another month, and on and on until it's at the bottom of the list, or deleted altogether?

This happens to the best of us. As creatives, we all have so many things on our minds and our to-do lists that it's easy to keep pushing something that doesn't feel as “urgent”. But branding is urgent and important, and if you're reading this, I reckon you know that already!

Today, I'm going to share some practical tips on how to finally make progress on your branding, stop relegating it to the bottom of your to-do list, and transform your creative business.

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WANT MORE?

🎧 64. The ultimate guide to creating a consistent brand experience

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

–––––––––––

DROP SOME LOVE

🎧 106. How to create a cohesive brand personality as a multi-passionate creative

135. How “personal” should your brand really be?

Maker & Moxie — Wed, 09 Apr 2025 05:00:00 +1200

Have you ever heard people tell you that you need your brand to be personal, and that your audience wants to know and connect with the person behind the brand?

Sounds great in theory, right? But how do you know how personal to be? Should you be sharing what you had for breakfast even if it has nothing to do with your work? Or documenting every random thought that pops into your head? Where’s the line between relatable and TMI?

Here’s the thing - yes, people connect with people, that's true. But the "right" amount of personal in your brand is whatever feels authentic to you. If you don't want to share much, forcing it won't work. You need to set those boundaries that make your content feel good to create AND connect with your audience.

In this episode, we're exploring how personal your brand really needs to be. You'll learn how to align your sharing style with your brand values, figure out your “why” before hitting that post button, and craft a social media approach that works for YOU, not what others are doing.

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If you'd like help, feedback, advice, or to hear how other creatives are approaching this so you can feel confident in your content, join us in the Brand Your Passion Collective. We're talking about things like this all the time in there on our calls and in the community (in fact, that's where this topic came from!). So head to brandyourpassion.co and start building an unforgettable brand alongside your fellow creatives today!

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WANT MORE?

🎧 88. 15 powerful branding habits for creatives

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

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DROP SOME LOVE

🎧 119. Ellie Compton on entering art competitions, elevating your brand experience, and positioning your work through pricing

134. Hayley King (AKA FLOX) on creating collections, building a team, and 20 years as an artist

Maker & Moxie — Wed, 12 Mar 2025 05:00:00 +1200

Want the inside scoop on what it takes to thrive as an artist and creative business owner for 20 years?

In today’s episode, I have the AH-mazing Hayley King (AKA FLOX) on the show where she shares her amazing journey from street art beginnings to building a thriving creative business with hand painted commissions, large scale murals, and producing seasonal luxury bag and personal stationery collections.

Hayley opens up about building a business that stands the test of time, growing her team, setting up her studio, and the practical steps that took her from independent artist to a recognised brand name over two decades. As well as Hayley’s approach to creating product collections, what marketing tactics actually worked for her, and how she handled rebranding after 20 years.

Whether you're just starting out or looking to level up your creative business, this episode is a MUST listen!

Connect with Hayley King (AKA FLOX) :

Instagram: @floxnz

Website: flox.co.nz

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WANT MORE?

🎧 100. How to grow your creative business in 2024 with Mia Saine, Renata Paton, Whitney Manney and Penelope Wickman

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

–––––––––––

DROP SOME LOVE

🌐 Stark Plugin - Free tool for comprehensive accessibility checks

133. [Member Q&A] Audience, accessibility, and all the must-have branding for a new business

Maker & Moxie — Wed, 26 Feb 2025 05:00:00 +1200

Today, I've got a treat for you - I'm answering the exact questions you've been asking about building your creative brand.

No fluff, just practical answers to your burning branding questions. In this episode, I'm tackling everything from what you genuinely need to launch your business (it's less than you think) to how to market consistently without playing chicken with burnout. These are real questions from real creative business owners, and I'm sharing straight-forward, actionable solutions.

These aren't hypothetical scenarios - they're the exact challenges my Brand Your Passion Collective community faces every day. From accessibility tools to managing multiple audiences, I'm covering the stuff that actually matters when you're building a brand.

You'll learn the four non-negotiable elements for launching your business, my go-to accessibility tools, and how to market your work without burning out. I'm also diving into how to appeal to gift buyers and why understanding your audience's personality can transform your brand.

Want more direct advice like this or to submit your own questions for future podcast episodes? Join us in the Brand Your Passion Collective at brandyourpassion.com/community 🧡

MENTIONS

🎨 Adobe Colour - Specifically for colour contrast verification

⚙️ Canva's Built-in Tools - Quick accessibility assessments

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WANT MORE?

🎧 114. How to prioritise your mental health when marketing your creative business

🎧 124. 10 actionable steps to quickly take your brand from hot mess to hell yes!

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

–––––––––––

DROP SOME LOVE

🎧 49. Henry Thong on curating your content, expanding your niche

132. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects

Maker & Moxie — Wed, 12 Feb 2025 05:00:00 +1200

In this episode, we're revisiting a fan-favourite (episode 108) with the wonderfully unique Meg Lewis, who's rewriting the rules of what it means to build a creative career.

Meg proves you don't have to choose just one path. As a designer, comedian, performer, and educator (yes, even a clown! 🤡), they've built an incredible brand by being fearlessly themselves. Their magnetic personality has attracted major clients like Adobe, Pinterest, and Slack – all because they refused to fit into just one box.

Get ready to revisit an honest chat about why "niching down" might be holding you back, and how embracing your full creative self is actually your biggest strength. If you've ever felt pressured to pick just one creative path, this is your reminder to think bigger about what's possible when you embrace all of who you are!

CONNECT WITH MEG

Connect on Instagram @yourbuddymeg

Check out Meg’s website

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WANT MORE?

🎧 127. Brand Your Passion Live: Makers on Marketing with Emma Smith & Pepper Raccoon

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

–––––––––––

DROP SOME LOVE

🎧 108. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects

131. Finding creative clarity in the chaos of business, life, and the world

Maker & Moxie — Wed, 29 Jan 2025 05:00:00 +1200

Right now there are countless traumatic things happening around the world, multiple social media platforms are changing AGAIN, and our own lives have ups and downs every single day. We’re all just trying to keep up and keep going.

Whether it’s things in your own life, your creative business, or the world, it can be easy to get overwhelmed by everything that’s going on. I know I’ve felt that, especially lately.

You might be thinking…

Where does your art fit in?

Is there any point with everything going on?

How do you keep going when things are so overwhelming?

In today’s episode, I want to talk to you about how we as creatives can find purpose and keep going in the midst of the chaos. So, here are three things you need to know.

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WANT MORE?

🎧 32. How to design a brand that makes you (and your audience) feel good

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CONNECT

📷 Connect on Instagram @makerandmoxie

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DROP SOME LOVE

Email marketing platform - kit.com

130. Content planning made simple: Your Q1 roadmap

Maker & Moxie — Wed, 15 Jan 2025 05:00:00 +1200

If the thought of planning your content for Q1 makes you want to hide under your desk and take a nap, this episode is for you.

Today, we’re throwing out all those complicated content strategies that make you want to curl up in a ball, and instead, we’re creating a simple, sustainable plan that actually works for artists.

No more overthinking, no more content overwhelm, no more feeling like you’re on a hamster wheel of constant posting. I’ll show you how to create content that feels natural, connects with your audience, and doesn’t eat up all your creative energy.

Plus, we’ll talk about how to adapt your content across platforms without losing your mind, build buffers to prevent burnout, and I share my absolute favourite tools and templates that make the whole process SO much smoother.

PS. Want to refine your strategy with fellow creatives? Join us in the Brand Your Passion Collective where we tackle these challenges together and share wins and solutions.

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MENTIONS

Social media scheduler - Metricool.com

Project Management - Notion.com

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WANT MORE?

🎧 22. 8 Tips for growing your brand on IG without losing your mind

🎧 69. How to decide which new SM platforms to jump on and which to ignore

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

–––––––––––

DROP SOME LOVE

🖤 Article - Using Email Templates to Say “No” with Grace by Michael Hyatt

129. Protecting your creative energy: A guide to brand boundaries

Maker & Moxie — Wed, 01 Jan 2025 05:00:00 +1200

Ever found yourself responding to client messages at midnight? Or saying yes to a project that your gut is screaming no to? Or maybe you're feeling stretched thin trying to show up on every single platform? Here's what nobody tells you about building a creative brand - the stronger your boundaries, the stronger your business.

In today's episode, I'm breaking down exactly how to set brand boundaries that protect your creative energy without pushing away opportunities. You'll learn how to decide what's actually necessary, communicate your limits clearly, and yes - even say no without burning bridges.

I'll walk you through the four key types of brand boundaries every creative needs and share practical strategies for implementing them in your creative business. From managing social media demands to handling client expectations, you'll learn how to protect your time and energy while maintaining strong relationships.

If you're ready to start 2025 with more energy and less overwhelm, this episode is for you!

Want to put these boundaries into practice? Grab my free Brand Boundaries Toolkit at bit.ly/brandboundaries.

Want your burning questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡

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MENTIONS

🧡 ScreenZen - Screen Time Control

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WANT MORE?

🎧 114. How to prioritise your mental health when marketing your creative business

🎧 99. The six step system for planning your entire year as a creative business

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

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DROP SOME LOVE

🎧 107. Daisy Braid on creating consistent content, evolving your brand, and being confident in yourself

128. The creative’s guide to year-end reflection (that actually feels good)

Maker & Moxie — Wed, 18 Dec 2024 05:00:00 +1200

Feeling a bit uncomfortable with all those year-in-review posts showing up everywhere, filled with impressive numbers and massive launches? I totally get it. As artists and makers, our growth looks different – the real magic often happens in moments that don't fit neatly into a spreadsheet.

In today's episode, I'm sharing a different approach to year-end reflection that will actually feel good and capture the true evolution of your creative business. We'll explore how to celebrate progress that matters, uncover insights that will shape your future, and make this reflection process feel fun and exciting.

We're focusing on three key areas: your creative growth, brand development, and community building. I'll walk you through specific questions for each area that will help you reflect in a way that feels authentic to who you are as a creative.

If you're ready to review your year in a way that celebrates all kinds of progress – not just the numbers – then this episode is gonna help you do just that.

To help you go-deeper, I've got something special for you: a free Notion workbook to guide you through this reflection process. Just head to bit.ly/creativeyearinreview to grab yours and make this process actually feel good!

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WANT MORE?

🎧 76. 29 for 29: Lessons I've learnt from running a creative business

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CONNECT

📷 Connect on Instagram @makerandmoxie

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DROP SOME LOVE

127. Brand Your Passion Live: Makers on Marketing with Emma Smith & Pepper Raccoon

Maker & Moxie — Wed, 04 Dec 2024 05:00:00 +1200

Oh my goodness, we did something totally different and SO exciting! For the very first time ever, Brand Your Passion went LIVE and in-person, and it was absolutely incredible!

I had the absolute pleasure of sitting down with two incredible artists - the amazing Pepper Raccoon and Emma Smith (you might know her as @steerIllustrations) for our very first live podcast recording. The atmosphere was electric - a room full of creative energy, real conversations, and that buzzing excitement that only happens when creative souls come together!

Have you been wondering how other artists are actually marketing their work? Like, how do they really feel about Instagram and TikTok? What strategies are working for them right now?

Well, in this extra special episode, we're diving into their real, honest thoughts about different marketing platforms, the actual strategies they use to get their work out there, and their favourite ways to connect with their audience.

This episode is your behind-the-scenes peek into what really works. Plus, you'll get to feel like you were right there with us!

Wanna join the Brand Your Passion Collective and become part of this amazing creative community? We’d love to have you! Head to 👉🏼 makerandmoxie.com/community.

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Where to connect with Emma Smith:

Instagram: @steerillustrations

Website: steerillustrations.com

Where you can find Pepper Raccoon:

Instagram: @pepperraccoon

Website: pepperraccoon.com

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WANT MORE?

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CONNECT

📷 Connect on Instagram @makerandmoxie

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DROP SOME LOVE

🎧 104. The power of personality: Why you are your brand’s best asset

126. The Brand Your Passion Blueprint: Your Step-By-Step Path to an Unforgettable Brand

Maker & Moxie — Wed, 20 Nov 2024 05:00:00 +1200

Ready to transform your brand from 'meh' to absolutely magnetic? In this episode, I'm spilling all the details about my Brand Magic Blueprint - the exact framework I use to help artists and makers turn their passion into a brand people can't help but fall in love with!

I'm breaking down the 8 magical modules that'll take you from scattered to strategic in just 90 days, from discovering your brand's true purpose to crafting a personality that stands out, we're covering everything you need to build a brand that feels authentically, wonderfully YOU.

Think crystal-clear brand strategy, head-turning visuals, and a marketing plan that actually works (and feels good!). Whether you're joining the Brand Your Passion Collective or flying solo, these steps are your roadmap to creating that creatively fulfilling, community-building, financially stable art business you've been dreaming of.

Want in on the Brand Your Passion Collective? The doors are now open at bit.ly/BYPC! If you are listening on the day this comes out, you've got 48 hours to grab founding member pricing of just $90 a year or $9/month before it goes up.

Let’s take your brand from ‘ehh’ to adored together!

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I’d be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November 🎙️ Drop your nomination and comment HERE!

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WANT MORE?

🎧 86. 8 ways to create compelling content that speaks directly to your ideal audience

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

–––––––––––

DROP SOME LOVE

🎧 122. The power of partnering up: Your guide to collaborating with other artists

125. The Brand Your Passion Collective! Everything you want and need to know about your new community

Maker & Moxie — Wed, 06 Nov 2024 05:00:00 +1200

As an artist, maker and creative, do you wish you had a supportive community of fellow creatives by your side? You know those days when you're sitting alone in your studio, staring at your work, and wondering if anyone else in the whole wide world gets it?

Those moments when you're second-guessing your prices, overthinking your latest design, or feeling totally stuck on how to grow your creative business?

Over the past few months, I’ve been having heart-to-heart convos with creatives just like you. While I expected to hear about branding challenges (and believe me, I did!), what struck me the most was something deeper.

People were craving community and connection.

Real, genuine, support-each-other-through-thick-and-thin kind of connection.

So I did a thing, specifically for creatives just like YOU. And with that, let me introduce you to the Brand Your Passion Collective! A membership where we turn creative passions into thriving businesses, together.

It’s a membership for artists and makers who want to craft a creatively fulfilling, community-building, financially stable art business, with your fellow creatives by your side each step of the way.

And in today’s episode, I’m giving you the complete rundown of what the membership is all about, EVERYTHING that’s included, and how you can join now as a founding member.

Become a founding member and hop on the waitlist now at bit.ly/BYPC. We kick off on November 18th for waitlist members or the 20th for everyone else. I can't wait to welcome you into this amazing community of creatives!

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I’d be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November 🎙️ Drop your nomination and comment HERE!

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WANT MORE?

🎧 93. Why you need to stop dreaming and start doing!

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CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

–––––––––––

DROP SOME LOVE

⚡ Grab the checklist to take your brand from a hot mess to hell yes!

124. 10 actionable steps to quickly take your brand from hot mess to hell yes!

Maker & Moxie — Wed, 23 Oct 2024 05:00:00 +1200

Are you stuck in “learning mode” and not taking action? We all struggle with it from time to time: learning without doing because hey, learning is exciting! I get it. One of my core values is to never stop learning. But there comes a time when learning more isn’t helpful; instead, it’s action-taking that you need to be doing.

In this episode, I’ll share 10 quick, actionable steps - each taking just 15-30 minutes - that will help you fall back in love with your brand and get things moving.

From designing a sleek email signature to updating your bio and organising reusable content, these small but mighty steps will give your brand a profesh edge.

Plus, we’ll talk about higher-level strategies like repurposing content, crafting templates, and discovering your unique “you-isms” - those special touches that make your brand unmistakably yours.

So if you’re ready to take your brand from “hot mess” to “hell yes”, this episode is jam-packed with practical, doable steps to get you there!

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EPISODE MENTIONS:

⚡ Create your email signature with Scribe

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WANT MORE?

🎧 64. The ultimate guide to creating a consistent brand experience that wows your customers

✍️ The fundamental principles every creative needs to know to design their own brand

–––––––––––

CONNECT

📷 Connect on Instagram @makerandmoxie

🤳🏼 Find me on TikTok

–––––––––––

DROP SOME LOVE

123. Kassy King on building community, closing up shop, and life after creative business

Maker & Moxie — Wed, 09 Oct 2024 05:00:00 +1200

You know what I admire even more than a creative chasing their passion and launching a business?

A creative who knows when to spot the signs that it’s time to hit pause - or even pull the plug - when their business isn’t serving them anymore and getting back to the basics of creating purely for the love of it. That’s the real magic!

And in this episode, we’re talking about just that with my guest, Kassy King.

Kassy is a multidisciplinary creative, total arts-and-crafts dabbler, and a big-time fan of colour and upcycling. She ran Kassy King Designs until early 2024 when she decided to close up shop to focus on finding that sweet spot between work and life.

Today, we’re diving into the good stuff: how to know when you’re ready to hire a branding designer, why a cohesive brand is a game-changer for your creative biz, the not-so-glamorous side of hosting workshops, and how to tap into your local community.

Plus, we’ve got tips for collaborations, landing magazine features, and figuring out when it’s time to close your creative business - and what life looks like afterwards.

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Connect with Kassy:

Instagram: @kassykingdesigns

TikTok: @kassykingdesigns

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#86. 8 ways to create compelling content that speaks directly to your audience

Tag me on Instagram @makerandmoxie and let me know you're listening.

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Recommended Episodes:

#70. 50 content ideas for artists to establish your brand on social media

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

122. The power of partnering up: Your guide to collaborating with other artists

Maker & Moxie — Wed, 25 Sep 2024 05:00:00 +1200

It’s no secret that I love collaborating with other artists.

Not only will you make new friends and connect with other creatives like you, but you will also be seen by a whole new audience and expand your reach!

What’s not to love?!

In this week’s episode, I’m diving into the wonderful world of collaborations.

We’re talking about:

🎨 Why you should prioritise collaborations if you aren’t already

🎨 The collaborations that have worked the best for me so far!

🎨 What kinds of collaborations you can do TODAY

🎨 How to initiate the collaboration & what to say when you reach out to collab

🎨 Plus, how to make the most of your collaboration so it’s a win-win for you and the person you’re collaborating with!

This is a jam-packed episode, so get your pen, grab your paper and let’s dive in!

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Tag me on Instagram @makerandmoxie and let me know you're listening.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

121. Itzel Islas on releasing collections, running a successful sticker club & scaling outside social media

Maker & Moxie — Wed, 11 Sep 2024 05:00:00 +1200

Curious about what it takes to run a successful sticker club? Wonder no more!

In today’s episode, we’re joined by the incredibly talented Itzel Islas, who’s here to spill what it's like running a successful sticker club and so much more!

Itzel is a freelance graphic designer and illustrator originally from Tijuana, Mexico, now living in San Diego, California.

Her work is inspired by Mexican culture, vibrant colour palettes and playful elements of everyday life. Her mission since 2016 has been to create a positive bi-cultural impact through design.

In this episode, Itzel shares her journey of building a sticker club from the ground up, sharing everything from designing the perfect sticker to fostering a community of loyal customers.

She also opens up about how she’s scaled her business beyond social media, maintaining authenticity while growing her brand, and the lessons she’s learned along the way.

Whether you’re an artist or maker, a sticker enthusiast, or someone curious about turning passion into profit, this episode is packed with valuable takeaways you won’t want to miss.

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Connect with Itzel:

Instagram: instagram.com/yayitzel

Website: yaylandia.com

TikTok: tiktok.com/@yay.itzel

Patreon: patreon.com/yayitzel

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Uncover & embrace your unique brand magic in 7 days 🪄 with the Brand Magic Blueprint!

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

120. From vision to visuals: How to use your brand strategy to design your brand identity

Maker & Moxie — Wed, 28 Aug 2024 05:00:00 +1200

Ready to turn your brand strategy into a brand IDENTITY? (aka make your brand not only feel and sound good but look good too?!). This step is absolutely crucial for any artist or maker looking to grow your brand.

In today’s episode, we’re diving into the process of transforming your brand strategy into a cohesive brand identity that attracts the right audience and reflects your brand personality, and business goals.

From how to gather inspiration to putting it all together into brand guidelines, I’m breaking down the 8 key steps to go from vision to visuals.

So whether you’re starting out or looking to refine your existing brand, this episode is packed with actionable tips and resources to help you on the way!

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Resources mentioned in this episode:

When DIYing your branding, how do you know if you’re “doing it right?” Listen to the episode or read the blog post here
Which of the 7 Unique Logo Types is Perfect for You? Find out here!
Need help finding branding inspo? Check out my Pinterest
Ready to create your colour palette? Coolors.co or Adobe Color are the tools I recommend

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Click here to join Passion to Profession & save when you pay in full!

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

119. Ellie Compton on entering art competitions, elevating your brand experience, and positioning your work through pricing

Ellie Compton — Tue, 13 Aug 2024 17:00:00 +1200

Today I have the privilege of speaking with the lovely Ellie Compton, who is an architect and artist who runs a Christchurch-based art studio called Maker of Chaos.

Ellie collects people's life stories and weaves them into chaotic and whimsical worlds of art that encourage imagination and discovery.

In this episode, you're going to learn how to make art competitions worth your time, get some tips and tricks for growing your following as a brand-new business, and the value of a complete brand experience.

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Connect with Ellie Compton:

Instagram: @ellie.compton__

Website: elliecompton.com

Facebook: EllieCompton.MakerofChaos

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Ready to take your art full-time but don't know how? Check out Ellie’s course – Passion to Profession!

This 6-week course gives artists and creatives (like you!) the practical tools and face-to-face mentoring to elevate your business confidence, land steady clients and make great money, all while using your creativity as the driving force.

View the sales page here ➡️ elliecompton.com/sales-page-passionxprofession

Or join the program & SAVE when you pay in full using our special Brand Your Passion link! Use discount code “PASSION20” at checkout!

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

118. How to live rent-free in your ideal customer's head: 20 brand awareness ideas for artists and makers

Hollie Arnett — Tue, 30 Jul 2024 17:00:00 +1200

For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work.

So, are you ready to make your brand unforgettable and live rent-free in your ideal customer’s head?

Look no further, cause in today’s podcast episode I’m sharing 20 game-changing tips for artists and makers to boost your brand awareness and get your ideal client thinking of you first.

From revamping your bios, leveraging Pinterest, and the difference between brand awareness and brand visibility (and everything in between!), I’ve got you covered with 20 actionable steps to get your brand not only noticed but REMEMBERED.

It’s time to live rent-free in your ideal customer’s head, my friend.

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Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, I’ll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!

You can fill out the super quick form here ➡️bit.ly/passionpodfeedback

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

117. Eliza Williams on creating a community, applying for artist residencies and the value of relationships

Eliza Williams — Tue, 16 Jul 2024 17:00:00 +1200

Today I have the pleasure of speaking with the extremely talented illustrator, Eliza Williams of Doolittle Illustrations.

Eliza is a multi-disciplinary creative who specialises in illustration, animation and design, bringing a bit of colour into people’s lives.

Her work takes on many different forms combining both digital and traditional mediums to create a colourful little world to escape to and explore.

In this episode, Eliza shares her journey as an illustrator and talks about her experience going viral on Instagram, ending her up on the wrong side of the platform and having her account removed (don’t worry - she got it back!).

She shares her thoughts on creating a community, not a following, and why she believes that connection is at the core of all of her greatest successes.

Eliza also shares her experience of doing an art residency in Japan, her collaboration with Spotify, and some awesome little nuggets of wisdom for creatives from her own experiences.

Listen in for more on Eliza’s journey and be sure to check her out on socials below.

Connect with Eliza:
Website: doolittleillustrations.com
Instagram: @doolittleillustrations
TikTok: @lizadoolittlee

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You can fill out the super quick form here ➡️bit.ly/passionpodfeedback

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

116. Writing your values │ Your go-to guide to writing effective brand values

Hollie Arnett — Tue, 02 Jul 2024 17:00:00 +1200

Get ready for a blast from the past. This week we’re tuning back into one of our favourite episodes because it’s just too good not to share again and something that feels very relevant right now.

That’s right, in today’s episode, we’re diving back into the big, beautiful world of brand values.

In case you didn’t know it already, brand values are the backbone of your business – they guide your decisions, keep you aligned with your vision, and communicate to your audience who you are and what you stand for.

But if you’re over here like, “Okay Hollie, I get it. I need to have brand values, but like… where do I start and how the heck do I write them?!"... Don’t worry, I’ve got you.

In this episode, I’m breaking down EVERYTHING you need to know about writing your brand values.

Not only will we talk about why brand values are crucial for your business, but we’ll also dive into the strategic steps you need to make to write values that truly represent your brand (and more importantly… you!).

Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today!

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

115. When DIYing your branding, how do you know if you're "doing it right?"

Hollie Arnett — Tue, 18 Jun 2024 17:00:00 +1200

Today we’re talking about DIYing your branding and how to know if you’ve nailed it, or… failed it.

I’m diving into EVERYTHING you need to know to DIY your branding in a way that not only looks good but makes sense for your brand, your vision and mission, and your overall goals for your creative business.

I want to help you remove the self-doubt and give you some practical steps to connect your brand strategy, brand identity and marketing in a way that feels good to you, attracts your dream clients and reflects who you are as a brand and individual.

So whether you’re new to DIYing or have been at it a while - if you’re ready to learn how to take your branding to the next level *a la DIY style* this is where we do it.

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Elements of Design – Click here for the 8 design fundamentals mentioned in this episode!

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

114. How to prioritise your mental health when marketing your creative business

Hollie Arnett — Tue, 04 Jun 2024 17:00:00 +1200

There’s no denying that marketing your creative business can at times be overwhelming and stressful.

And as the sole person taking care of your business, you’re not only responsible for the health of your business but YOUR health too.

In today’s episode, we’re talking about a topic that I’m very passionate about and quite frankly I think more entrepreneurs need to be talking about, and that’s the importance of prioritising your mental health as a creative.

I’m breaking down 10 simple yet life-changing tips to help you better prioritise and manage your mental health whilst marketing your creative business.

No more feeling overwhelmed by to-do lists, societal pressure or trying to do everything yourself…

It’s time to learn how to thrive in your creative business without burning out, and taking care of what’s really important… YOU.

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If you or someone you know needs mental health support, please check out these resources:

New Zealand: mentalhealth.org.nz/helplines

Australia: healthdirect.gov.au/australian-mental-health-services

United States: apa.org/topics/crisis-hotlines

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Listen to my episode on the Making Good podcast!

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

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113. How to keep going with Lauren Tilden

Lauren Tilden — Tue, 21 May 2024 17:00:00 +1200

As a creative, you know how exciting it feels to have a new idea, right?

It’s intoxicating. It’s a rush. It’s why a lot of us do what we do.

But what happens when that initial high wears off? How do you keep going when the exciting idea becomes a project, a commitment, a responsibility?

In this episode, Lauren Tilden is going to tell us just that.

Lauren is a marketing coach for small business owners who struggle with showing up consistently to market their business and is also the host of the podcast, Making Good, which is on a mission to help small businesses do better marketing so they can make a bigger living impact on the world.

This week we are doing the ol' switcheroo and I am stoked to share an episode from Lauren's podcast on my podcast.

In this episode, Lauren talks all about how to keep going which is episode 2 of a 3 part series that she did on how to get started, how to keep going, and how to finish - an area that a lot of us creatives need a little help in.

And as I share Lauren's episode on this podcast, Lauren is interviewing me over on her podcast! Once you’ve binged this episode, head on over to the Making Good podcast to listen to that one!

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Where you can find and connect with Lauren Tilden:

Website: laurentilden.co

Podcast: Making Good

Instagram: instagram.com/laurentilden

YouTube: youtube.com/@lauren.tilden

No more staring at a blank page. Download Lauren's free workbook with 100 content ideas designed to help you connect with your ideal customer - 100 Content Prompts: makinggoodpodcast.com/100prompts.

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

112. How to consistently grow your audience, attract new customers, and get business-building opportunities on repeat

Hollie Arnett — Tue, 07 May 2024 17:00:00 +1200

Are you ready to grow your audience, attract new customers and get more building-building opportunities on repeat?

This episode is where I tell you exactly how.

We’re ditching the ol’ “throw spaghetti at the wall and see what sticks” approach and shifting our focus to something more powerful and actually useful… branding.

We’re diving into how branding is the umbrella that ties together ALL aspects of your business from design and marketing to systems and growth.

Plus how adopting a new approach to branding (where you realise it’s not just about logos and colours) can propel your creative business forward and help you elevate your brand and achieve sustainable and consistent growth.

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Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat. Check out The Next Level Creative™.

–––––––––––––––––––––––

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

111. Elizabeth Hudy on expanding your online presence, adding income streams, and teaching others what you know

Elizabeth Hudy — Tue, 23 Apr 2024 17:00:00 +1200

Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz.

Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm.

In this episode, you'll learn the easiest way and the BEST way to get started selling your products online.

We also dive into why you need to talk about more than just your work on social media, what collaborating can do for your creative business, how teaching others can be the key to growth and so much more.

Let’s. Freaking. Gooooooo.

Where you can connect with Elizabeth Hudy (aka The Peach Fuzz):

Instagram: @thepeachfuzz.co

Website: shop.thepeachfuzz.co

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

110. How to determine if your creative business needs a brand refresh or a full rebrand

Hollie Arnett — Tue, 09 Apr 2024 17:00:00 +1200

Let me guess… you’ve suddenly got the urge to rebrand *ha-hmmm* again?

Look, you and I both know that there’s nothing better than having a fresh new brand to showcase to the world, but in this episode, we’re talking about why you may not actually need a rebrand at all.

Today, I'll be breaking down the 3 steps you need to take to audit your existing brand so that you can determine whether a brand refresh OR a total rebrand is on the cards for you.

Whether you’re aiming to DIY it or hire a professional for help, before you go diving head first into a whole new logo, colour palette and brand identity… Listen to this episode FIRST.

Are you ready to grow your audience, attract new customers, and get business-building opportunities on repeat? If so, then you’re gonna love The Next Level Creative™!

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

109. Jessica Hische on opening physical stores, separating social media pages, and communicating multiple passions

Jessica Hische — Tue, 26 Mar 2024 16:00:00 +1200

In this week’s episode on the podcast, I’m speaking to the incredible Jessica Hische.

Jessica is a lettering artist working in branding, film and television, book design, and advertising. She's also a New York Times best-selling children's book author and illustrator and has recently opened two physical stores in Oakland, Jessica Hische and Friends, and Drawling.

In this episode, you'll learn how to know when it's a good time to open a physical store, the process behind opening physical stores as an artist and insights into branding a physical store, as well as why it can help to start separating your social media pages for your projects.

Jessica also shares insights on how to communicate all of your passions clearly as a creative and how hearing from you should be a joy to your audience and so much more!

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Connect with Jessica Hische:

Website: jessicahische.is/awesome

Instagram: @jessicahische

Threads: @jessicahische

Pre-order Jessica’s new kid's book, My First Book of Fancy Letters.

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

108. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects

Meg Lewis — Tue, 12 Mar 2024 19:00:00 +1200

In this episode of Brand Your Passion, I’m speaking with the outrageously funny and incredibly talented, Meg Lewis.

Meg is a designer, comedian and performer working to make the world a happier place with her design, comedy, performance, education, novelty fonts, and more. With over 200 happy brands served, Meg specialises in transforming serious corporate worlds into delightful, intentional playgrounds.

In this episode, you will learn the surprisingly simple strategies for building an authentic brand, how to stand out by combining your unique skills and passions, the trick to attracting big clients like Adobe, Pinterest, Slack, Microsoft and Facebook, why collaborative artist agencies might be right for you and so much more!

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Connect with Meg Lewis:

Website: https://meglewis.com

Instagram: @yourbuddymeg

Creative Play Workshop: https://meglewis.com/creative-play

Book me for speaking gigs: https://meglewis.com/speaking

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

107. Daisy Braid on creating consistent content, evolving your brand, and being confident in yourself

Hollie Arnett — Tue, 27 Feb 2024 19:00:00 +1200

This week on Brand Your Passion, I’m chatting with the super-talented, Daisy Braid aka DIY Daisy.

Daisy is a content creator, textile artist and author who is a self-taught sewist known for her colourful, creative style that combines handmade clothing with fairly made and second-hand fashion.

In today’s episode, you’ll learn how to know when you’re ready to get branding help, the keys to confidence when filming yourself for social media, what strategies you can use to create consistent content, the things that are working right now to grow brands on TikTok and Instagram, how to expand your brand to new interests while staying on brand, and so much more.

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Connect with Daisy Braid aka DIY Daisy

Instagram: @_diydaisy

Website: www.diydaisy.com

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91. 15 self-discovery strategies for artists: How to build a creative business that works for you

Share these graphics of the episode.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

106: How to create a cohesive brand personality as a multi-passionate creative

Hollie Arnett — Tue, 13 Feb 2024 19:00:00 +1200

When you think of your favourite artists, creatives, or brands that you follow online, it’s not their brand colours, their logo, or the aesthetic of their Instagram feed that draws you in and keeps you coming back for more, it’s their personality. It’s what makes them unique and it’s what people love about you, too!

But how do you create a consistent and cohesive brand personality when you are a complex, multi-passionate creative whose mood changes daily, and whose interests evolve all of the time?

That's what we're going to talk about in today's episode. I’m going to help you get crystal clear on your brand personality by figuring out who YOU are as a person, especially as an ever-growing and ever-changing multi-passionate creative.

Check out my previous podcast episodes mentioned in today's episode:

56. Brand archetypes 101: What they are, which is yours, and how to use them

Join The Next Level Creative. The branding lab for artists and makers who are ready to take their creative business to the next level.

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Share these graphics of the episode.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

105: 9 ways to reach your audience other than social media

Maker & Moxie — Tue, 30 Jan 2024 19:00:00 +1200

This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about how to reach your audience other than social media.

Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included.

But today, we want to remind you that it’s not your only option. Whether you’re frustrated with social media, not getting what you want out of it, or it’s just not your cup of tea, there are plenty of other ways to connect with people and bring in leads.

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Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

104: The power of personality: why you are your brand's best asset

Maker & Moxie — Tue, 16 Jan 2024 19:00:00 +1200

This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about why you are your brand’s best asset.

As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do. When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - it’s your brand's best asset.

If you’re ready to power up your brand by sharing your authentic, unapologetic self, then tune in and let’s talk about how to build that incredible connection with your audience!

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103: What is branding? A creative’s guide to brand, strategy & identity

Maker & Moxie — Tue, 09 Jan 2024 19:00:00 +1200

This month we’re revisiting some of our best episodes to set you up for branding success this year! We’re kicking things off with some branding 101 to set the stage for the rest of the series!

Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.

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102: Why every creative needs to celebrate their wins at the end of the year

Maker & Moxie — Tue, 26 Dec 2023 19:00:00 +1200

As we reach the end of another year, it is easy to quickly move on and start thinking about the next one. But before you do that, make sure you stop, take a look back, and appreciate how far you have come. Let's talk about why and how to celebrate your wins this year.

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101: 2024 trend predictions for creatives: 10 strategies you need to know to grow your business this year

Maker & Moxie — Tue, 19 Dec 2023 19:00:00 +1200

Every year, the approaches and strategies that are top of mind for creatives evolve. In 2024, there are yet again a new set of trends on the rise that artists and makers can focus on in order to stay on top of the latest and greatest approaches to business. Let’s take a look at the top 10 trends creatives need to be aware of in 2024.

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100: How to grow your creative business in 2024 with Mia Saine, Renata Paton, Whitney Manney, and Penelope Wickman

Whitney Manney — Tue, 12 Dec 2023 23:46:12 +1200

Do you ever look at successful creatives on your Instagram feed and wonder how the heck they're doing it? Or thinking "I wish I knew what strategies they're using to get all those followers and sales so I could just do that too!"?

To celebrate the 100th episode of Brand Your Passion, I brought together four previous guests to hear how they’re successfully marketing and growing their creative businesses so you can steal their strategies and scale your brand in 2024!

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99: The six step system for planning your entire year as a creative business owner

Maker & Moxie — Tue, 05 Dec 2023 21:06:02 +1200

As we come up to the end of the year and start thinking about next year, it can be overwhelming trying to think about what to focus on, what to do when, and how you’ll get it all done. But I’ve been using a simple system over the past six years of running my business that I wanted to share with you today to help you plan your entire year in about 30–60 minutes. So in this episode we’ll talk about the six steps you can follow to plan your year and get things organised for your creative business.

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98: Ruby Jones on sticking to your values, following your creative curiosity, and staying grounded and grateful in the midst of overwhelm.

Ruby Jones — Tue, 28 Nov 2023 19:00:00 +1200

This week on the Brand Your Passion Podcast, I talk to Ruby Jones.

Ruby is an illustrator based in Wellington! She likes to make art that shines a little light on everyday moments and reminds us what it means to be human.

In this episode, I talk to Ruby all about what happens when your art goes viral, publishing books as an illustrator, simplifying social media, how important your values are as a creative, and so much more.

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Content Warning: References to a mass shooting in New Zealand between 00:04:15 and 00:09:14

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Connect with Ruby

Website: rubyalicerose.com

Shop: rubyalicerose.com/store

Instagram: @rubyalicerose

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

97: Beyond brand basics: how to brand your creative business when you’ve got the logo, colours, & fonts down

Maker & Moxie — Tue, 21 Nov 2023 19:33:55 +1200

When it comes to brand identity design, the holy trifecta and the things people mainly think of, are logos, colours, and fonts. These things are important, yes, and make up a huge part of your visual identity. But there are a whole lot of other elements that go into creating a complete brand identity that elevate your brand, bring it all together, and take it to the next level. If you’re ready to stand out and show off your amazing work with a wow-worthy brand, let’s talk about the brand elements that go beyond the basics!

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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

96: Text snippets every creative should have on hand to save you time in your business

Maker & Moxie — Tue, 14 Nov 2023 20:40:05 +1200

Look, as a creative running a business, you already have 1001 things to do. What you don’t need to be spending your time doing is re-writing the same thing 100 times when it’s not necessary. But we often do. We have to apply for something and find ourselves trying to come up with a bio that makes us sound amazing for the millionth time. Or we go away and have to slap together an out of office message that magically directs people to the right places at the last minute. Or we get an Instagram DM from someone asking a question that we’ve answered before but never saved so we’re typing it out letter by letter because we’re a lovely person.

It’s tiring work but it has to be done, right?!

Yes, but it can be done differently. Easily. More efficiently. And I’m gonna show you how!

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

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95: Designing your brand identity – A DIY guide for artists and makers

Maker & Moxie — Tue, 07 Nov 2023 19:00:00 +1200

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast in the lead up to our 100th episode, all about the brand identity process.

I love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, I’m giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life!

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

94: Brand strategy: now what? How to put your strategy into action from day 1

Maker & Moxie — Tue, 31 Oct 2023 19:00:00 +1200

Have you been working on your brand strategy? Writing your mission? Uncovering your ideal audience? Visualising your visual direction?

It’s powerful stuff that can truly transform your business and your life. But while you can get a lot out of the brand strategy process itself, the long-lasting impact that will help you build a next level brand, is actually using that strategy!

So when your brand strategy is ready, then what? Let’s talk about how to put your strategy into action from day 1 so you can intentionally and effectively build your brand!

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

93: Why you need to stop dreaming and start doing!

Maker & Moxie — Tue, 24 Oct 2023 19:00:00 +1200

As creatives we all have dreams. But sometimes, it’s hard to move forward and turn them from dreams into reality. We sit there thinking about what we want, envisioning the future, looking at what other people are doing and wishing it could be us, but there are things stopping us from moving forward. So we keep dreaming.

But at some point, it’s time to stop dreaming and start doing.

If you're ready to stop dreaming and start doing, this episode is for you! Let’s talk about it.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

92: Should you start a separate social media account? 6 questions for finding the right strategy for your new creative idea.

Maker & Moxie — Tue, 17 Oct 2023 19:00:00 +1200

Okay so you’ve had a new idea. Now you’re wondering, do I need to start a whole new social media page for this? Let’s walk through the series of questions you can ask yourself to figure out if that’s the best strategy for you and your business or not.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

91: 15 self-discovery strategies for artists: how to build a creative business that works for you

Maker & Moxie — Tue, 10 Oct 2023 19:00:00 +1200

The best way to grow your brand and your business is the way that’s best for you.

So one of the best things you can do for your business is get to know yourself.

What lights you up? How do you best work? When do you work best? What makes things easier for you?

When you understand these things, you can build a brand and business that works for you, and make sure everything you’re doing is as enjoyable and sustainable as possible. The dream, right? Well, let’s make it happen with these 15 self-discovery strategies.

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Read the accompanying blog post & get links to each test.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

90: 20 Ways creatives can use a brand strategy

Maker & Moxie — Tue, 03 Oct 2023 19:00:00 +1200

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever, all about how you can use your brand strategy.

A brand strategy document is your go-to guide and reliable roadmap for your brand. I’m a massive advocate for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams.

Your brand strategy is more than just a static document though. It’s a living, breathing, collaborative guide that changes over time as your business does.

But *creating* your brand strategy document is just step one. From there, it’s time to put all that magic into action. To do that, I’m here to tell you 20 tried and tested ways that creatives can make damn good use of their brand strategy.

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Get the Brand Strategy Kit for Creators here and start crafting your brand strategy today!

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

89: 9 Goal setting strategies for creatives: how to visualise & reach your dreams in a way that works for you

Maker & Moxie — Tue, 26 Sep 2023 19:00:00 +1200

Goals. You either love em or you hate em. Maybe you’ve set them before but it’s never really stuck. Or you’ve been so busy with your head down that you’ve never really come up for air to step back and set any.

Well wherever you’re at, its actually super useful to set goals of some kind for your creative business. There are loads of ways you can do it, you just need to find the one that works for you. Today I’m going to share 9 different goal-setting strategies with you and we’ll figure out together which one is the one for you!

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Read 9 key metrics all creatives need to be tracking

Read 8 Simple brand goals to support your creative business goals

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

88: 15 Powerful branding habits for creatives

Maker & Moxie — Tue, 19 Sep 2023 20:00:00 +1200

Whether good or bad, we all have habits. Usually they’re to do with our self-care: things like going to the gym, journalling, or doing your skincare. But habits can apply elsewhere in your life too, including in your brand.

Just like getting in the habit of moving your body will help you in so many ways, getting in the habit of working on your brand will help your business in so many ways too. So today I’m going to talk about the useful things that creatives can get in the habit of doing that will help build and grow your brand.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

87: 12 Branding lessons from professional creatives that every artist can learn from

Roxy Prima — Tue, 12 Sep 2023 20:00:00 +1200

Building a brand can be a challenge, but it can be a little bit easier when you can learn from the people who have been there before you. The people who have tried things, made mistakes, had successes, and learnt lessons that they can pass on to others.

Over the past three years I’ve interviewed so many amazing professional creatives about their journeys and asked a bunch of them what the biggest lesson they’ve learnt about branding their passion was. In this episode I’ve compiled them all together so that you can hear them all in one place when you need a dose of inspiration, motivation, or ideas for what to do next.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

86: 8 ways to create compelling content that speaks directly to your ideal audience

Maker & Moxie — Tue, 05 Sep 2023 20:30:00 +1200

Creating content can be difficult enough on its own, but creating content that actually speaks to your ideal audience is a step further. But that’s what makes the biggest difference when it comes to building an engaged community and growing your audience! There’s no point in posting for the sake of posting - we want to make sure we’re posting stuff that our audience is going to enjoy and engage with, right? So how do we do that?

In this episode, I’m going to walk you through exactly how I do it and give you 8 different techniques for creating content that speaks directly to your audience.

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Download the free Notion Brand Experience Audit Template* (*Affiliate link)

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

85: How to perfect the elevator pitch for your creative business

Maker & Moxie — Tue, 29 Aug 2023 20:00:00 +1200

We’ve all experienced that horrifying moment when someone asks the dreaded question…”so what do you do” Panic sets in, thoughts fly like mad around your brain, and before you know it, a jumble of words are pouring out of your mouth. But it doesn’t have to be like that. In this episode, I’ll tell you how to perfect the elevator pitch for your creative business.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

84: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand

Ariel Bissett — Tue, 22 Aug 2023 20:30:00 +1200

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever! In this one, I talk to Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours.

She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood.

In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.

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Connect with Ariel

Instagram: arielbissett

Instagram: books_unbound

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

83: 9 essential metrics all creatives need to be tracking

Maker & Moxie — Tue, 08 Aug 2023 20:00:00 +1200

Do you ever feel like you’re not getting anywhere in your business, or you’re not sure what to do next? It’s probably because you don’t know where you are at right now and what you need to do to get to where you want to go. In this episode we’re going to talk about the essential metrics that creatives need to be tracking to keep things on track!

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Download the free Notion Brand Experience Audit Template (*Affiliate link)

Try Notion for free (*Affiliate link)

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Get the Brand Strategy Kit for Creators

Tag me on Instagram @makerandmoxie and let me know you're listening.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

82: How to get more eyes on your creative business with a brand visibility strategy

Maker & Moxie — Tue, 01 Aug 2023 20:00:00 +1200

Do you want to grow your audience and increase your sales? Well you need more people to know who you are. That, is visibility. And to get more visibility for your creative business, you need a strategy for making it happen. Let’s talk about how.

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Join ConvertKit’s Creator Network (*Affiliate link)

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

81: 10 steps to successfully launch your creative business rebrand

Maker & Moxie — Tue, 25 Jul 2023 20:00:00 +1200

So you've been working on your flash new brand. You've got a new logo, snazzy photos, updated packaging, and brand assets that are set to wow. But how do you share that with the world to make sure that everybody gets as hyped as you are? Well, I'm going to tell you all about it in today's episode where I walk you through 10 steps to successfully launch a rebrand for your creative business. Let's do it.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

80: QueerlyBee on cultivating community, putting your values into action, and protecting your mental health as a creative

QueerlyBee — Tue, 18 Jul 2023 20:00:00 +1200

This week on the Brand Your Passion Podcast, I talk to QueerlyBee.

Bee is a queer, autistic & disabled gaming & lifestyle creator that focuses on soft content designed to be good for co-existing and parallel play! They focus on co-working, the sims 4 and indie games and use these things to facilitate conversation about things they’re passionate about.

In this episode, I talk to Bee all about creating community, putting your values into action, protecting your mental health as a creative, and building a business in a way that works for you.

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Connect with Bee

Website: beacons.ai/queerlybee

Twitch: queerlybee

TikTok: queerlybee

YouTube: queerlybee

Twitter: queerlybee

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Tag me on Instagram @makerandmoxie and let me know you're listening.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

79: Brand voice: what creatives need to know about finding and using your unique voice

Maker & Moxie — Tue, 11 Jul 2023 20:00:00 +1200

There are a few things that make you stand out from the crowd when it comes to your brand. Obviously, there’s your design, but there’s also your brand voice. But what is your brand voice? What the hell does that even mean? Can I tell you about what brand voice is and how the heck you can find yours and use it in your business? The answer is yes. Let's dive in.

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APPLY & ENROL IN THE NEXT LEVEL CREATIVE HERE

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

78: Get the goss: all the need-to-know info about my new program for creatives

Maker & Moxie — Tue, 04 Jul 2023 20:00:00 +1200

In this episode, come behind the scenes and get all the goss about my new program! I share everything from how I chose the name, how it works with my other services, and everything included in the program. Whether you want to learn about launching something new from someone who’s just done it, or are curious about whether this could be the perfect way for us to work together, then this episode’s got it all!

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Resources mentioned:

Naming Your Business | How To Know When It's Time For a New Name

How to change your brand name: a conversation on the Future Belongs to Creators podcast

Hollie Arnett on Honouring Your Introversion, Transitioning Your Business, and Changing Your Brand Name

Why, When, and How to Trademark Your Business Name

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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

77: Penelope Wickman on making your first sales, hiring a creative team, and staying true to the creative you are.

Penelope Wickman — Tue, 27 Jun 2023 20:00:00 +1200

This week on the Brand Your Passion Podcast, I talk to Penelope Wickman, the creator behind Clammy Heart.

Clammy Heart has 2 multi-needle and 2 single needle machines, and a team of 4 that works very hard to create apparel and package it with love and care.

The work they create focuses on the simple joys that make life a little happier. Animals, fruits & vegetables, flowers & nature motifs; all with dollops of playful nostalgia. You'll find them making apparel that's casual, colourful, and usually perfectly cottagecore.

In this episode, I talk to Penelope all about making your first sales, hiring a creative team, and staying true to the creative you are.

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Connect with Penelope / Clammy Heart

Website: www.clammyheart.com

Twitter: @clammyheart

Instagram: @clammyheart

TikTok: @clammyheart

Tumblr: @clammyheart

Facebook: @clammyheart

Patreon: @clammyheart

Ko-Fi: @clammyheart

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Apply to join The Next Level Creative™

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

76: 29 for 29: Lessons I’ve learnt about running a creative business

Maker & Moxie — Tue, 20 Jun 2023 20:00:00 +1200

Twenty NOIIIIINE. Yep, guess who’s 29?! This gal. I turned 29 a couple of days before this episode comes out, so i’m doing the classic thing of sharing 29 things I’ve learnt about running a creative business in my 29 years of existence. Let’s dive in!

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

75: Defining Your Vibe: How to curate a super useful moodboard for your brand

Maker & Moxie — Tue, 13 Jun 2023 20:00:00 +1200

Okay, so you’re ready to design your brand identity, or do a rebrand or refresh of what you’ve already got. What’s your first step? Drawing a logo? Choosing colours? Scrolling font options. While these things can super fun and exciting, you’re missing a vital step.

Moodboards.

Today I’m going to walk you through exactly how to curate a kickass moodboard for your own brand so you can design an intentional, effective brand super efficiently and make sure it works for you and your brand strategy.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

74: Email Marketing for Creatives: How to get started & build your list

Maker & Moxie — Tue, 06 Jun 2023 20:00:00 +1200

All of us want to grow our brands and connect with our audience on a deeper level. And I’m guessing we all would love more sales, right? Well if that’s you, email marketing might be just what you need. But if you don’t do any email marketing in your business, or you’ve set up an email list but haven’t done much with it, I’m guessing you’re not super sure where to start and how to use it effectively.

In this episode, I'll walk you through the steps to get started with email marketing, from choosing your email service provider to creating an irresistible opt-in freebie. Whether you're brand new to email, or need a boost to get things going, this guide will help you build your email list and connect with your fans in new ways.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

73: How to maintain brand consistency when working with others in your creative business

Maker & Moxie — Tue, 30 May 2023 20:00:00 +1200

Are you ready to get someone else in to help you with your brand? If you are, how do you communicate it with them so that they understand what you're about and they can confidently implement things in a cohesive, consistent way? In this episode, we’re talking about exactly how you can communicate your brand to your contractors or employees or collaborators to keep things consistent no matter who’s creating things for you.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

72: 12 mistakes to avoid when designing your brand identity

Maker & Moxie — Tue, 23 May 2023 20:00:00 +1200

Are you in the process of designing your brand identity? Are you maybe about to start doing that or maybe you're hiring someone to help you? Well, either way, I wanna make sure that you do it right so that you have an amazing, effective, efficient, kickass brand identity that does what it needs to do. So in this episode let's talk about the 12 mistakes to avoid when designing your brand identity.

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Purchase select prints of her work

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

71: Lucy Mutimer on rebranding your business, getting your first clients, and the advantage of not niching down.

Maker & Moxie — Tue, 16 May 2023 20:00:00 +1200

This week on the Brand Your Passion Podcast, I talk to illustrator and game developer, Lucy Mutimer.

Lucy is from Melbourne Australia. Her life, as she says, has a killer soundtrack and too much caffeine. She has made art for many places including Lumi Interactive, Vectorstorm, and Normal Wholesome.

In this amazing episode, we talk about how to get clients early in your career, learning from others to build a brand that works, translating who you are as a person into an authentic brand, how Lucy rebranded her business, the advantage of NOT niching down and so much more.

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Connect with Lucy

Website: LucyMutimer.com

Twitter: @ LucyCrimefightr

Tumblr: @ LucyCrimefightr

See her work in MMORPG Tycoon 2 and Kinder World

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Read the accompanying blog post

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

70: 50 content ideas for artists to establish your brand on social media

Maker & Moxie — Tue, 09 May 2023 20:00:00 +1200

We all get stuck sometimes knowing what to post on social media. You really want people to know who you are, what you do, what you're all about, as well as obviously keeping them up to date with the products that you're releasing, the art that you're working on, and all the information that they need to know about where to find you and how to buy from you.

But what can you post that will help you build your brand? In this episode, I’m here to give you a list of 50 content ideas that you can use to introduce and establish your brand on social media.

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Ready to start building your brand today? Get Pinpoint Your People here.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

69: How to decide which new social media platforms to jump on & which to ignore

Maker & Moxie — Tue, 02 May 2023 20:00:00 +1200

Lemon8, read CV, BeReal, Hive, Mastodon, Clubhouse. There are endless new platforms and features popping up every week - some stick around, others don’t - so how do you know which ones to jump on and invest time in, and which not to? In this episode, I’ll help you figure out which ones to focus on, which ones you can ditch, and how to go through that process.

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Ready to start building your brand today? Get Pinpoint Your People here.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

68: The 10 things that successful artists have in common

Maker & Moxie — Mon, 24 Apr 2023 20:00:00 +1200

Over the years, I've interviewed 20+ creatives on Brand Your Passion, worked with hundreds of other creatives, been a creative myself, a spent a lot of my time observing creatives that I love. What is it that makes their brand successful? What is it that ties them together? In this episode, I share the 10 things that successful artists have on lock so that we can all learn from the best and become the successful, wonderful, amazing artists that we wanna be!.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

67: The #1 thing that every brand needs

Maker & Moxie — Tue, 18 Apr 2023 20:00:00 +1200

There are lots of things that go into building a brand, from your brand strategy to your visuals to the way you share and grow your brand. But what’s the number one thing every brand needs? Where should you start? Let’s dive in and talk about it.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

66: Renata Paton on getting started as an artist, expanding into new mediums, and committing to your content

Renata Paton — Tue, 11 Apr 2023 20:30:00 +1200

This week on the Brand Your Passion Podcast, I talk to Melbourne-based indie artist, Renata Paton.

Renata, also known as GremRen, is all about fun creatures and punchy color palettes.

You can see her messing around with paint pens, yarn, wood carving, and the list goes on. AKA, if it's vibrant and fun, she is in. In this episode, I talk to Renata all about her secrets and I find out how on earth she has done it to build thousands of followers worth of audience, an amazing art style and that kick ass brand.

In this episode, you're gonna learn things like how to get started as an artist, how to find your style, how can you balance work, your art, your creativity with creating a consistent brand. How do you expand into new mediums and still keep your brain consistent? How do you show up every single day online and build an audience that loves your work and a lot more, obviously?

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Connect with Renata

Website: gremren.carrd.co

Instagram: @ gremren

Twitter: @ gremren_

TikTok: @ gremren

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

65: So your work’s getting featured: how to make the most of the opportunity & grow your audience

Maker & Moxie — Tue, 04 Apr 2023 20:30:00 +1200

Okay, so you’ve got an opportunity. You’re going to be a guest on a podcast, or a speaker at an event, or your work is going to be featured in a magazine, for example. How do you make sure you’re making the most of that opportunity? In this week’s episode, we’re talking about 6 super practical things you can do to maximise your reach and grow your audience.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

64: The ultimate guide to creating a consistent brand experience that wows your customers

Maker & Moxie — Tue, 28 Mar 2023 19:00:00 +1200

You already know that branding is important. You’ve got a tagline, your website looks great, and you’re creating kickass content that shares your work with the world. But how do you take your brand to the next level? One of the ways you can do it is with a consistent customer experience that wows your audience every damn time. In this episode we’re gonna go through the ultimate guide to making it happen.

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Download the Brand Experience Tracker Notion template here.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

63: 5 Big myths about branding that are totally holding you back

Maker & Moxie — Tue, 21 Mar 2023 19:00:00 +1200

Have you ever heard some things about branding and thought, “wait a minute, that can’t be right.” Or heard one person say one thing and one person say another, leaving you in the middle, just confused. Or maybe you’ve had some things in your mind about branding that have stopped you from taking action or making changes. Well that ends today.

There are a BUNCH of myths about branding. I literally could have a list of 20+, but today I’m going to bust the 5 big ones that are totally holding you back.

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Download the Brand Strategy Kit for Creators and start clarifying your brand today.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

62: Jessica Abel on standing out, staying punk, and being bold about sharing your work

Jessica Abel — Tue, 14 Mar 2023 19:00:00 +1200

This week on the Brand Your Passion Podcast, I talk to author and indie cartoonist-turned-creative business strategist, Jessica Abel.

Jessica is the founder of Autonomous Creative and an accomplished author who’s published a number of comics and prose books, including Growing Gills: How to Find Creative Focus When You're Drowning in Your Daily Life and Out on the Wire: The Storytelling Secrets of the New Masters of Radio. She specializes in helping mid-career creatives build businesses designed from the ground up to meet their financial needs without burning themselves out or sacrificing their creative integrity. She’s also chair of the illustration program at the Pennsylvania Academy of Fine Arts.

In this amazing episode, we talk about the punk strategies that got Jessica known & still work today, how to get opportunities that grow your brand, the two reasons artists share their work publicly, how consistent marketing compounds over time, why you need to keep going and commit to your work long-term, and so much more.

Connect with Jessica

Website: jessicaabel.com

Instagram: @autonomouscreative

LinkedIn: @jccabel

Read her latest article: jessicaabel.com

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