<![CDATA[Brand2Brand: The Marketing Show]]>177960ca-f9a1-5949-a611-cc47a919bbdbWed, 11 Mar 2026 05:00:31 +0000Captivate.fmBrand2Brand.cohttps://artwork.captivate.fm/ef335805-7b1d-4646-925b-3763a2b6e8e9/9cB-bRdAsxN3ij2zeKn4uL5W.pngBrand2Brand: The Marketing ShowBrand2Brand.coBrand2Brand.coBrand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets. http://brand2brand.cotrueepisodicnopodcastSlate Auto vs Etsy: When Personalization Becomes the ExpectationSlate Auto vs Etsy: When Personalization Becomes the ExpectationPersonalization used to be a premium feature. Now it’s the baseline, no matter what vertical you’re in.

In this episode of Brand2Brand, we break down how Slate Auto and Etsy are scaling personalization through modular lean manufacturing and AI-powered discovery, and what that means for marketing leaders.

For full episode resources and references, visit stirlingbrandworks.com.

]]>Personalization used to be a premium feature. Now it’s the baseline, no matter what vertical you’re in.

In this episode of Brand2Brand, we break down how Slate Auto and Etsy are scaling personalization through modular lean manufacturing and AI-powered discovery, and what that means for marketing leaders.

For full episode resources and references, visit stirlingbrandworks.com.

]]>45d9a4d3-99da-4d7a-8b0e-394ea606abd6Wed, 11 Mar 2026 01:00:00 -040020:22truefull415154ASU vs SNHU: Search and SEO in Higher Ed Enrollment MarketingASU vs SNHU: Search and SEO in Higher Ed Enrollment MarketingProspective students are choosing where to enroll long before they ever fill out a form.

In this episode of Brand2Brand, Tom and Veronica examine how Arizona State University (ASU) and Southern New Hampshire University (SNHU) approach enrollment marketing through search in very different ways. From digital advertising and dynamic search to inbound SEO strategies, we’re unpacking how meeting students at different parts of the decision-making process can have a major impact on their enrollment over time.

For full episode resources and reference materials, visit stirlingbrandworks.com.

Mentioned in this episode:

The Ad Club Women's Leadership Forum

Don't miss the biggest and best event for women in marketing, advertising, business, and tech – happening at Gillette Stadium (GO PATS) in Foxborough, MA on March 24th. Tickets available at adclub.org.

]]>Prospective students are choosing where to enroll long before they ever fill out a form.

In this episode of Brand2Brand, Tom and Veronica examine how Arizona State University (ASU) and Southern New Hampshire University (SNHU) approach enrollment marketing through search in very different ways. From digital advertising and dynamic search to inbound SEO strategies, we’re unpacking how meeting students at different parts of the decision-making process can have a major impact on their enrollment over time.

For full episode resources and reference materials, visit stirlingbrandworks.com.

Mentioned in this episode:

The Ad Club Women's Leadership Forum

Don't miss the biggest and best event for women in marketing, advertising, business, and tech – happening at Gillette Stadium (GO PATS) in Foxborough, MA on March 24th. Tickets available at adclub.org.

]]>7902da4c-8694-4a15-8f3a-e45354fe1362Wed, 11 Feb 2026 01:00:00 -040021:10truefull414144Happy Hour with Cliff Stevens: What B2B Can Learn from the Best of B2CHappy Hour with Cliff Stevens: What B2B Can Learn from the Best of B2CJust because it’s B2B doesn’t mean it has to be boring.

In this Brand2Brand Happy Hour, we sit down with Cliff Stevens of Sedgwick to hear how his bold, consumer-first approach to the traditional B2B category is the key to standing out in a sea of sameness.

🎧 For full episode resources and references, visit stirlingbrandworks.com.

]]>Just because it’s B2B doesn’t mean it has to be boring.

In this Brand2Brand Happy Hour, we sit down with Cliff Stevens of Sedgwick to hear how his bold, consumer-first approach to the traditional B2B category is the key to standing out in a sea of sameness.

🎧 For full episode resources and references, visit stirlingbrandworks.com.

]]>cfa2c03d-b9fb-4e6c-b1cb-cf13a1c6e703Wed, 07 Jan 2026 01:00:00 -040036:58truebonus413134LEGO vs IKEA: Leveraging Product Systems for Systemized StorytellingLEGO vs IKEA: Leveraging Product Systems for Systemized StorytellingBy inviting customers to experiment, build, and co-create alongside them, LEGO and IKEA have transformed their modular product systems into engines for creativity and loyalty.

In this episode, Tom and Veronica explore how both brands are translating their product systems into storytelling systems. Because in the end, you’re not just marketing a product—you’re marketing the entire experience of using it too.

🎧 For full episode resources and references, visit stirlingbrandworks.com.

]]>By inviting customers to experiment, build, and co-create alongside them, LEGO and IKEA have transformed their modular product systems into engines for creativity and loyalty.

In this episode, Tom and Veronica explore how both brands are translating their product systems into storytelling systems. Because in the end, you’re not just marketing a product—you’re marketing the entire experience of using it too.

🎧 For full episode resources and references, visit stirlingbrandworks.com.

]]>d7364fe4-20f8-4bc1-a3f4-624f4323fb0cWed, 12 Nov 2025 01:00:00 -040019:43truefull412124Intuit vs Aerie: The New Rules of AI and Audience LoyaltyIntuit vs Aerie: The New Rules of AI and Audience LoyaltyAI might be revolutionizing business, but that doesn’t mean your customers love it too. For brands like Intuit, AI represents efficiency, innovation, and next-gen thinking. But for lifestyle brands like Aerie, audiences crave human creativity and realness when that’s what the brand is built on.

From FinTech to fashion, we’re unpacking how each side of the AI debate shapes brand trust and audience loyalty—and why success isn’t about if you use AI, but how you use it.

For the full episode research and reference materials, visit stirlingbrandworks.com.

]]>AI might be revolutionizing business, but that doesn’t mean your customers love it too. For brands like Intuit, AI represents efficiency, innovation, and next-gen thinking. But for lifestyle brands like Aerie, audiences crave human creativity and realness when that’s what the brand is built on.

From FinTech to fashion, we’re unpacking how each side of the AI debate shapes brand trust and audience loyalty—and why success isn’t about if you use AI, but how you use it.

For the full episode research and reference materials, visit stirlingbrandworks.com.

]]>7f65264a-618e-40c6-8e4a-c1c161f6ef1fWed, 29 Oct 2025 01:00:00 -040020:55truefull411114Happy Hour with Ted Schlueter: How Differentiated Brand Storytelling Lifts Exit ValueHappy Hour with Ted Schlueter: How Differentiated Brand Storytelling Lifts Exit ValueGrab a drink—it’s Happy Hour! Today, Tom sits down with Ted Schlueter, CEO of The Grist and author of Branding for Buyout, to talk brand equity, mergers and acquisitions, and how founders are simplifying their future exit strategies by baking it into the brand itself.

Tune in as we hear from Ted on how he’s helped businesses from CPG to B2B tech dramatically increase their valuation, and how you can use these strategies in your own brand planning.

For the full episode research and reference materials, visit stirlingbrandworks.com.

]]>Grab a drink—it’s Happy Hour! Today, Tom sits down with Ted Schlueter, CEO of The Grist and author of Branding for Buyout, to talk brand equity, mergers and acquisitions, and how founders are simplifying their future exit strategies by baking it into the brand itself.

Tune in as we hear from Ted on how he’s helped businesses from CPG to B2B tech dramatically increase their valuation, and how you can use these strategies in your own brand planning.

For the full episode research and reference materials, visit stirlingbrandworks.com.

]]>ce7a54fa-0723-414f-ae0b-a72b65665f52Thu, 16 Oct 2025 11:15:00 -040037:37truebonus410104HomeGoods vs BILT: Why Long-form Storytelling Still Wins in a Short-form WorldHomeGoods vs BILT: Why Long-form Storytelling Still Wins in a Short-form WorldAttention spans may be shrinking, but the smartest brands are proving that long-form storytelling still wins.

In this episode of Brand2Brand, Tom and Veronica dig into how both brands are creating binge-worthy series that blur the line between ad and entertainment—and why the future of advertising isn’t about interrupting content, it’s about being the content.

From trust and brand loyalty to engagement and sentiment, we unpack how long-form storytelling builds deeper connections, why episodic content is on the rise, and what it means for marketers navigating a short-form-obsessed world.

For the full episode research and reference materials, visit stirlingbrandworks.com.

]]>Attention spans may be shrinking, but the smartest brands are proving that long-form storytelling still wins.

In this episode of Brand2Brand, Tom and Veronica dig into how both brands are creating binge-worthy series that blur the line between ad and entertainment—and why the future of advertising isn’t about interrupting content, it’s about being the content.

From trust and brand loyalty to engagement and sentiment, we unpack how long-form storytelling builds deeper connections, why episodic content is on the rise, and what it means for marketers navigating a short-form-obsessed world.

For the full episode research and reference materials, visit stirlingbrandworks.com.

]]>5412c7b0-4130-491d-8d3f-d2a1d181dc22Thu, 28 Aug 2025 01:00:00 -040019:44truefull4994American Eagle vs. Dove: Great Jeans Sparked Buzz, Real Beauty Built a BrandAmerican Eagle vs. Dove: Great Jeans Sparked Buzz, Real Beauty Built a BrandWhen it comes to marketing to women, confidence is a commodity. But while American Eagle is blowing up over its choice to release—and then continue to defend—a headline-chasing campaign, Dove’s decades-long commitment to sincerity and openness is proving that purpose still pays off.

In this episode, Tom and Veronica break down how American Eagle’s “Great Jeans” campaign went viral for all the wrong reasons, while Dove’s focus on Real Beauty continues to build lasting trust. From risky brand messaging to Gen Z credibility, we’re diving into what today’s signals say about tomorrow’s brand equity—and who really wins when it comes to heat vs. heart.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>When it comes to marketing to women, confidence is a commodity. But while American Eagle is blowing up over its choice to release—and then continue to defend—a headline-chasing campaign, Dove’s decades-long commitment to sincerity and openness is proving that purpose still pays off.

In this episode, Tom and Veronica break down how American Eagle’s “Great Jeans” campaign went viral for all the wrong reasons, while Dove’s focus on Real Beauty continues to build lasting trust. From risky brand messaging to Gen Z credibility, we’re diving into what today’s signals say about tomorrow’s brand equity—and who really wins when it comes to heat vs. heart.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>16ee702d-4096-4d9e-aed5-440fe13ff5edThu, 07 Aug 2025 01:00:00 -040019:21truefull4884Apple vs. Nike: How Confidence Builds (and Breaks) Cultural RelevanceApple vs. Nike: How Confidence Builds (and Breaks) Cultural RelevanceWith bold storytelling and smart strategy, Apple and Nike surpassed their brand identities to become cultural forces. But even with decades of iconic messaging and storytelling under their belts, there’s no room for complacency in the fight to stay relevant.

In this episode, Tom and Veronica unpack how confident decision-making and a clear brand voice have kept Nike at the top of its game—while Apple’s hesitation and blurred identity are chipping away at its cultural power. From iconic campaigns to moments of drift, we’re breaking down what it really takes for a brand to stay relevant in a world that never stops moving.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>With bold storytelling and smart strategy, Apple and Nike surpassed their brand identities to become cultural forces. But even with decades of iconic messaging and storytelling under their belts, there’s no room for complacency in the fight to stay relevant.

In this episode, Tom and Veronica unpack how confident decision-making and a clear brand voice have kept Nike at the top of its game—while Apple’s hesitation and blurred identity are chipping away at its cultural power. From iconic campaigns to moments of drift, we’re breaking down what it really takes for a brand to stay relevant in a world that never stops moving.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>2aa6881c-65cf-4a47-9abe-47b9385b51c0Wed, 16 Jul 2025 01:00:00 -040020:02truefull4774Happy Hour with Julie Sullivan: The Power of Customer-Led StorytellingHappy Hour with Julie Sullivan: The Power of Customer-Led Storytelling“Storytelling” sounds great in your marketing plan, but successful marketers must go beyond the buzzword when leading with customer-driven stories.

This week, Tom joins Julie Sullivan, VP of EdAdvisory Marketing at Bright Horizons, in the studio to unpack why authentic, peer-driven narratives are moving the needle better than polished brand soundbites can. Grab a drink and join us for happy hour as we learn from an industry leader how you can use the right stories to maximize your marketing outcomes.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>“Storytelling” sounds great in your marketing plan, but successful marketers must go beyond the buzzword when leading with customer-driven stories.

This week, Tom joins Julie Sullivan, VP of EdAdvisory Marketing at Bright Horizons, in the studio to unpack why authentic, peer-driven narratives are moving the needle better than polished brand soundbites can. Grab a drink and join us for happy hour as we learn from an industry leader how you can use the right stories to maximize your marketing outcomes.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>4428b495-5ab0-4c57-ac87-f137226f1213Thu, 26 Jun 2025 01:00:00 -040034:52truebonus4664Keurig Dr. Pepper vs. PepsiCo: Hiring Creative Talent (Should You Go In-House or Agency?)Keurig Dr. Pepper vs. PepsiCo: Hiring Creative Talent (Should You Go In-House or Agency?)The in-house vs. agency debate is constantly shifting, but with AI now redefining the landscape, brands are rethinking what kind of creative teams they really need. While some, like PepsiCo, are building robust in-house studios, others like Keurig Dr. Pepper are shutting them down entirely. In this episode of Brand2Brand, we're breaking down the real story behind KDP and PepsiCo’s creative models and what they signal for marketers.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>The in-house vs. agency debate is constantly shifting, but with AI now redefining the landscape, brands are rethinking what kind of creative teams they really need. While some, like PepsiCo, are building robust in-house studios, others like Keurig Dr. Pepper are shutting them down entirely. In this episode of Brand2Brand, we're breaking down the real story behind KDP and PepsiCo’s creative models and what they signal for marketers.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>aad941de-26a0-4bbf-81f9-b19812cd128cWed, 28 May 2025 01:00:00 -040019:30truefull4554Heinz vs Graza: Bottling the BrandHeinz vs Graza: Bottling the BrandWhat happens when a century-old condiment king squares off against olive oil’s DTC darling? In this episode, we dig into how Heinz and Graza use packaging, storytelling, and brand identity to dominate their segments. From nostalgic glass bottles to functional flair, what can marketers learn from these everyday pantry items turned icons?

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>What happens when a century-old condiment king squares off against olive oil’s DTC darling? In this episode, we dig into how Heinz and Graza use packaging, storytelling, and brand identity to dominate their segments. From nostalgic glass bottles to functional flair, what can marketers learn from these everyday pantry items turned icons?

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>29aaf948-ce71-4833-b3a6-f1e0ced100dbWed, 23 Apr 2025 01:00:00 -040019:06truefull4444State Farm vs. Tide: The New Age of Product PlacementState Farm vs. Tide: The New Age of Product PlacementMarketing and entertainment have always shared the screen, but while consumers find more ways to skip ads to view their content, brands are flipping the script back at them. As brands find new ways to blur the line between content and advertising, we’re diving into their evolution from blatant on-screen logos to full plot integration.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>Marketing and entertainment have always shared the screen, but while consumers find more ways to skip ads to view their content, brands are flipping the script back at them. As brands find new ways to blur the line between content and advertising, we’re diving into their evolution from blatant on-screen logos to full plot integration.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>8f0f8674-1f0d-4a84-8fc4-d3c7bb0075e0Wed, 26 Mar 2025 01:00:00 -040019:17truefull4334Pringles & Little Caesars vs. Oatly & Nespresso: The Power of PartnershipsPringles & Little Caesars vs. Oatly & Nespresso: The Power of PartnershipsBrand collabs are having a moment, and for good reason—when done right, these partnerships create a valuable experience while reaching beyond their own individual audiences. With more brands teaming up than ever, join our hosts as they dig into the alliances that made an impact and the circumstances that brought them together.

]]>Brand collabs are having a moment, and for good reason—when done right, these partnerships create a valuable experience while reaching beyond their own individual audiences. With more brands teaming up than ever, join our hosts as they dig into the alliances that made an impact and the circumstances that brought them together.

]]>10b246a1-336f-49ee-aceb-c0c28437ae63Wed, 12 Mar 2025 01:00:00 -040022:49truefull4224Bonus Episode: Beyond the Big GameBonus Episode: Beyond the Big GameEveryone loves to talk about Super Bowl ads the day after the big game—but which ones actually scored big beyond the hype? Which brands used their $8M ad slot to leave a lasting mark, and which ones dropped the ball before the confetti even hit the turf?

Join our hosts for a post-game breakdown of the biggest brand touchdowns, the marketing fumbles, and the plays that made all the difference.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>Everyone loves to talk about Super Bowl ads the day after the big game—but which ones actually scored big beyond the hype? Which brands used their $8M ad slot to leave a lasting mark, and which ones dropped the ball before the confetti even hit the turf?

Join our hosts for a post-game breakdown of the biggest brand touchdowns, the marketing fumbles, and the plays that made all the difference.

For the episode research and reference materials, visit stirlingbrandworks.com.

]]>069284a3-6d71-4b72-83c9-8ab5a437a018Thu, 06 Mar 2025 01:00:00 -040023:37truebonus4114Happy Hour with Barb ReillyHappy Hour with Barb ReillyJoin us for a Brand2Brand Happy Hour with special guest Barb Reilly! As President of the Ad Club in Boston and a seasoned Fractional CMO, Barb has guided brands like JetBlue and PopCorners/PepsiCo to find their strategic sweet spot. In this episode, she reveals why the Fractional CMO is changing the game for brands, offering flexibility and focus like never before.

This episode, we’re enjoying craft brews from Bent Water Brewing Company, so join us in grabbing a drink, and tune in for brand leadership insights from one of the industry's best!

]]>Join us for a Brand2Brand Happy Hour with special guest Barb Reilly! As President of the Ad Club in Boston and a seasoned Fractional CMO, Barb has guided brands like JetBlue and PopCorners/PepsiCo to find their strategic sweet spot. In this episode, she reveals why the Fractional CMO is changing the game for brands, offering flexibility and focus like never before.

This episode, we’re enjoying craft brews from Bent Water Brewing Company, so join us in grabbing a drink, and tune in for brand leadership insights from one of the industry's best!

]]>670ff678-63b0-4a53-9d95-fbca3f4cbe2bThu, 26 Sep 2024 01:00:00 -040035:45truebonus11Bonus Episode: Season Three Highlight ReelBonus Episode: Season Three Highlight ReelAnd that’s a wrap! As we close out another season of the show, we pulled all the best moments together for another highlight reel. Tune in to join Thomas and Veronica as they revisit everything from adapting heritage brands to stay relevant, the importance of leadership’s personal brand and how to best speak to your audience. 

For the episode research and reference materials, visit stirlingbrandworks.com/insights.


]]>And that’s a wrap! As we close out another season of the show, we pulled all the best moments together for another highlight reel. Tune in to join Thomas and Veronica as they revisit everything from adapting heritage brands to stay relevant, the importance of leadership’s personal brand and how to best speak to your audience. 

For the episode research and reference materials, visit stirlingbrandworks.com/insights.


]]>ddfa1bfe-2d0a-4c42-ad77-6df7b89b69fcWed, 21 Feb 2024 01:00:00 -040025:24truebonus320203Liberty Mutual vs. Pepsi: Marketing In-House or AgencyLiberty Mutual vs. Pepsi: Marketing In-House or AgencyIn this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to finding the right strategic mix and proving there’s no “one size fits all” approach. 

For the episode research and reference materials, visit stirlingbrandworks.com/insights.


]]>In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to finding the right strategic mix and proving there’s no “one size fits all” approach. 

For the episode research and reference materials, visit stirlingbrandworks.com/insights.


]]>09228af4-101c-42e4-abb4-e5e2a45226c4Wed, 07 Feb 2024 01:00:00 -040020:43truefull319193GEICO vs. Progressive: How Marketing Made Insurance FunGEICO vs. Progressive: How Marketing Made Insurance FunIn this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, showcasing how bold moves can ignite an industry-wide revolution and change the game in connecting with audiences.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>In this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, showcasing how bold moves can ignite an industry-wide revolution and change the game in connecting with audiences.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>7fe19534-f3be-4fa4-942e-6a3a582a0e1cWed, 03 Jan 2024 01:00:00 -040019:14truefull318183Polaroid vs. Converse: Selling With NostalgiaPolaroid vs. Converse: Selling With NostalgiaPolaroid and Converse, each with a rich history and a deeply ingrained place in pop culture, demonstrate the power of nostalgia in modern branding. In this episode, we explore their strategies for staying true to their roots while evolving to meet contemporary tastes, treating their products as commodities and enduring icons of style and sentiment.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>Polaroid and Converse, each with a rich history and a deeply ingrained place in pop culture, demonstrate the power of nostalgia in modern branding. In this episode, we explore their strategies for staying true to their roots while evolving to meet contemporary tastes, treating their products as commodities and enduring icons of style and sentiment.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>334baec0-2d72-4463-a1f8-f3ea28209965Wed, 20 Dec 2023 01:00:00 -040016:58truefull317173L.L. Bean vs. Stanley: Heritage Brand Adaptation for Modern AudiencesL.L. Bean vs. Stanley: Heritage Brand Adaptation for Modern AudiencesThis episode unpacks how these iconic outdoor brands, L.L. Bean and Stanley, have reinvented themselves for new generations, blending tradition with trendy campaigns and digital-era fame. Perfect for marketers and brand enthusiasts, it's full of insights on evolving classic brands in today's fast-paced market.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>This episode unpacks how these iconic outdoor brands, L.L. Bean and Stanley, have reinvented themselves for new generations, blending tradition with trendy campaigns and digital-era fame. Perfect for marketers and brand enthusiasts, it's full of insights on evolving classic brands in today's fast-paced market.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>b9910197-dbee-4b9d-9e6b-c3c4a4692bfeWed, 06 Dec 2023 01:00:00 -040019:33truefull316163Fortnite vs. PRIME: Building Brand Loyalty with the YouthsFortnite vs. PRIME: Building Brand Loyalty with the YouthsSilly rabbit, brands are for kids! Explore the changing landscape of digital marketing with two powerhouse brands: YouTuber Logan Paul's PRIME energy drink and the gaming sensation Fortnite. Discover clever media tactics, effective audience engagement strategies, and more in this must-listen episode filled with valuable insights and actionable takeaways for connecting to the younger generation.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>Silly rabbit, brands are for kids! Explore the changing landscape of digital marketing with two powerhouse brands: YouTuber Logan Paul's PRIME energy drink and the gaming sensation Fortnite. Discover clever media tactics, effective audience engagement strategies, and more in this must-listen episode filled with valuable insights and actionable takeaways for connecting to the younger generation.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>782cc549-f297-4437-a32e-1200e23ec40cWed, 22 Nov 2023 01:00:00 -040020:35truefull315153Yeti vs. Red Bull: Marketing a LifestyleYeti vs. Red Bull: Marketing a LifestyleJoin us on a thrilling journey through the innovative marketing strategies that popular brands Yeti and Redbull have used to go beyond selling products. Take lessons from these masters as we uncover how they leverage their brand to create a way of life that consumers are excited to participate in. This episode is jam-packed with tips and tricks you can use to captivate your audience and build a community around your brand. 

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>Join us on a thrilling journey through the innovative marketing strategies that popular brands Yeti and Redbull have used to go beyond selling products. Take lessons from these masters as we uncover how they leverage their brand to create a way of life that consumers are excited to participate in. This episode is jam-packed with tips and tricks you can use to captivate your audience and build a community around your brand. 

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>3222a206-ea21-4274-9843-0c835de3cdd2Wed, 08 Nov 2023 01:00:00 -040020:10truefull314143LIVE EPISODE: How to Leverage AI in Any BusinessLIVE EPISODE: How to Leverage AI in Any BusinessIncoming: Recorded live episode! Join Thomas, Veronica, and our tipsy audience for a conversation about the power AI has in optimizing how we operate. By automating and streamlining mundane tasks, you can empower your team to reserve their valuable time for more strategic initiatives. AI is here to stay. Claim your place in crafting the narrative for how we use it.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>Incoming: Recorded live episode! Join Thomas, Veronica, and our tipsy audience for a conversation about the power AI has in optimizing how we operate. By automating and streamlining mundane tasks, you can empower your team to reserve their valuable time for more strategic initiatives. AI is here to stay. Claim your place in crafting the narrative for how we use it.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>caf10cf5-9f35-4788-ac4f-c5836d79e33eWed, 25 Oct 2023 01:00:00 -040040:45truefull313133Tabasco vs. Truff: Branding That Burns So GoodTabasco vs. Truff: Branding That Burns So GoodDon’t let your brand fizzle out. Your audience expects branding that packs a punch and who better to learn from than hot sauce brands themselves? Turn up the heat and tune into this spicy episode to uncover the lessons we can learn from the rise of the hot sauce market.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>Don’t let your brand fizzle out. Your audience expects branding that packs a punch and who better to learn from than hot sauce brands themselves? Turn up the heat and tune into this spicy episode to uncover the lessons we can learn from the rise of the hot sauce market.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>37055655-44fe-4b57-b90d-2f79f5669b7bWed, 11 Oct 2023 01:00:00 -040019:35truefull312123Liquid Death vs. LaCroix: How Marketing Made Water CoolLiquid Death vs. LaCroix: How Marketing Made Water CoolDo most entrepreneurs set out to build multi-million dollar brands? Not the founder of Liquid Death. He tasked himself to come up with the dumbest idea possible - and it was just dumb enough to work. 

Packaged water and seltzer brands are primed for market domination as consumers demand healthier options. Quench your thirst for marketing inspiration, and join us to dig into how the hell water became the hottest beverage in town.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.



]]>Do most entrepreneurs set out to build multi-million dollar brands? Not the founder of Liquid Death. He tasked himself to come up with the dumbest idea possible - and it was just dumb enough to work. 

Packaged water and seltzer brands are primed for market domination as consumers demand healthier options. Quench your thirst for marketing inspiration, and join us to dig into how the hell water became the hottest beverage in town.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.



]]>25f7c1fe-0305-417d-9644-5a15d6afc839Wed, 27 Sep 2023 01:00:00 -040020:07truefull311113Bud Light vs. Target: The Challenges of “Woke” Marketing MovesBud Light vs. Target: The Challenges of “Woke” Marketing MovesWith consumer expectations that brands will align with their values, armed with the collective power of social media, marketing has never been this complicated. In this episode of Brand2Brand, Thomas, and Veronica look at what the hell happened with Bud Light and Target this summer. 

Bold moves require bold action. If you take that leap of faith, you better be prepared for your core audience to react.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>With consumer expectations that brands will align with their values, armed with the collective power of social media, marketing has never been this complicated. In this episode of Brand2Brand, Thomas, and Veronica look at what the hell happened with Bud Light and Target this summer. 

Bold moves require bold action. If you take that leap of faith, you better be prepared for your core audience to react.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>463529ee-3031-4e5a-91ad-25d6d2a3dda4Wed, 19 Jul 2023 01:00:00 -040020:03truefull310103Bonus Episode: Keeping Your Audience Tuned In with Kira LewBonus Episode: Keeping Your Audience Tuned In with Kira LewIn this bonus episode of Brand2Brand, Veronica St. Cyr sits down with Kira Lew, morning show host of 97.5 WOKQ, to discuss building brand loyalty that lasts. Kira leads the morning show on the largest country radio station north of Boston, and her success is a direct result of her ability to keep her audience coming back for more. So what can marketers learn from professional radio personalities? Tune in and find out.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>In this bonus episode of Brand2Brand, Veronica St. Cyr sits down with Kira Lew, morning show host of 97.5 WOKQ, to discuss building brand loyalty that lasts. Kira leads the morning show on the largest country radio station north of Boston, and her success is a direct result of her ability to keep her audience coming back for more. So what can marketers learn from professional radio personalities? Tune in and find out.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>121787b1-e5a3-4289-96b0-36d0e043c3faMon, 26 Jun 2023 01:00:00 -040026:13truebonus3993Campbell’s vs. Cadillac: Brand Evolution to Reach Younger AudiencesCampbell’s vs. Cadillac: Brand Evolution to Reach Younger AudiencesAs new generations gain spending power, brands must adapt to make connections. In this episode of Brand2Brand, Thomas, and Veronica discuss how brands can evolve to reach new audiences without alienating the generations that lead to their success. Keeping market share is an ever-changing game. Let us give you the right playbook to win.  For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>As new generations gain spending power, brands must adapt to make connections. In this episode of Brand2Brand, Thomas, and Veronica discuss how brands can evolve to reach new audiences without alienating the generations that lead to their success. Keeping market share is an ever-changing game. Let us give you the right playbook to win.  For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>83f99f71-ec4f-47ff-8a13-65553aa7da1fWed, 24 May 2023 09:15:00 -040019:35truefull3883H2O.ai vs. Observe.ai: What The AI Race To Market MeansH2O.ai vs. Observe.ai: What The AI Race To Market MeansSilicon Valley loves AI startups, and businesses should too. In this episode of Brand2Brand, Thomas and Veronica dig into what all businesses can gain from AI-powered tools while discussing the benefits of democratizing access. With the rate of new AI products hitting the market, there’s a lot to choose from. However, not adopting any AI tools is a choice we don’t recommend.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>Silicon Valley loves AI startups, and businesses should too. In this episode of Brand2Brand, Thomas and Veronica dig into what all businesses can gain from AI-powered tools while discussing the benefits of democratizing access. With the rate of new AI products hitting the market, there’s a lot to choose from. However, not adopting any AI tools is a choice we don’t recommend.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>9b9e9a7f-c7e3-4f16-9c89-c02d870d36a1Wed, 10 May 2023 10:45:00 -040020:12truefull3773ChatGPT vs. Midjourney: How AI is Shifting BusinessChatGPT vs. Midjourney: How AI is Shifting BusinessArtificial Intelligence (AI) is rapidly changing the business landscape, and every business owner and marketer should pay attention. In the latest episode of Brand2Brand, Thomas and Veronica dive into how AI can be leveraged to enhance a brand's competitive edge, increase efficiency, and create new growth opportunities. Don't get left behind. Lean into to potential of AI and stay ahead of the curve. Resistance is futile.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>Artificial Intelligence (AI) is rapidly changing the business landscape, and every business owner and marketer should pay attention. In the latest episode of Brand2Brand, Thomas and Veronica dive into how AI can be leveraged to enhance a brand's competitive edge, increase efficiency, and create new growth opportunities. Don't get left behind. Lean into to potential of AI and stay ahead of the curve. Resistance is futile.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>3969feb5-d77d-4166-b9ed-d2a26975b2c1Wed, 26 Apr 2023 01:00:00 -040020:14truefull3663Philip Morris vs. Ben & Jerry’s: Are CSR & ESG Initiatives BS?Philip Morris vs. Ben & Jerry’s: Are CSR & ESG Initiatives BS?Are Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks exploited for marketing purposes? On this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica answer that question. 

These complex concepts allow businesses to evaluate and exhibit their impact on society, the environment, and the world around them. However, as consumers demand greater transparency, brands face the challenge of staying authentic while shifting their practices.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.


]]>Are Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks exploited for marketing purposes? On this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica answer that question. 

These complex concepts allow businesses to evaluate and exhibit their impact on society, the environment, and the world around them. However, as consumers demand greater transparency, brands face the challenge of staying authentic while shifting their practices.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.


]]>bad01805-5e01-49a1-b2d5-9c840e488143Wed, 12 Apr 2023 01:00:00 -040019:21truefull3553TOMS vs. Allbirds: Stepping Into Marketing With a CauseTOMS vs. Allbirds: Stepping Into Marketing With a CauseOn this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica trek through the dos and don’ts of brands that do good. From give-back programs to sustainability pledges, authenticity is the key to unlocking messaging that resonates.

It is possible to make a difference while making a profit. We are responsible for ensuring our businesses leave the world better than when we founded them. 

For the episode research and reference materials, visit stirlingbrandworks.com/insights.


]]>On this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica trek through the dos and don’ts of brands that do good. From give-back programs to sustainability pledges, authenticity is the key to unlocking messaging that resonates.

It is possible to make a difference while making a profit. We are responsible for ensuring our businesses leave the world better than when we founded them. 

For the episode research and reference materials, visit stirlingbrandworks.com/insights.


]]>df9e305d-2412-4c6f-96e3-435dfe957f9bWed, 29 Mar 2023 01:00:00 -040019:31truefull3443Tennessee vs. New Hampshire: Marketing for Economic Development & TourismTennessee vs. New Hampshire: Marketing for Economic Development & TourismOn this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica visit successful government-funded marketing campaigns across the U.S.

States have carefully branded themselves for decades to drive tourism and economic development. In the wake of the pandemic, special grants and funding have given communities the ability to leverage dynamic marketing strategies like never before.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.


]]>On this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica visit successful government-funded marketing campaigns across the U.S.

States have carefully branded themselves for decades to drive tourism and economic development. In the wake of the pandemic, special grants and funding have given communities the ability to leverage dynamic marketing strategies like never before.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.


]]>e4781662-1b91-4466-a475-9be56f7e17cdWed, 15 Mar 2023 01:00:00 -040018:37truefull3333Samuel Adams vs. M&M’s: The Power of CampaignsSamuel Adams vs. M&M’s: The Power of CampaignsOn this episode of Brand2Brand: The Marketing Show, Thomas and Veronica enter the ultimate battle of the brands - The Super Bowl. Marketing campaigns have the power to excite an audience or leave them utterly confused. We break down the key factors in predicting the marketing winners and losers.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica enter the ultimate battle of the brands - The Super Bowl. Marketing campaigns have the power to excite an audience or leave them utterly confused. We break down the key factors in predicting the marketing winners and losers.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

]]>3a28e2ce-448a-469e-9bee-3a6580aa33e5Wed, 01 Mar 2023 01:00:00 -040019:23truefull3223Disney vs. Starbucks: Loyalty Starts with LeadershipDisney vs. Starbucks: Loyalty Starts with LeadershipOn this episode of Brand2Brand: The Marketing Show, Thomas Stirling, and Veronica St. Cyr dig into leadership’s impact on brand loyalty. From Disney CEO’s massive layoffs and disappointing earnings to Starbucks CEO’s antagonistic emails and unionization controversy, leading a brand has never been this complicated.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand: The Marketing Show, Thomas Stirling, and Veronica St. Cyr dig into leadership’s impact on brand loyalty. From Disney CEO’s massive layoffs and disappointing earnings to Starbucks CEO’s antagonistic emails and unionization controversy, leading a brand has never been this complicated.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>19118df5-bf9f-48b0-960c-c22379a24997Wed, 15 Feb 2023 01:00:00 -040019:46truefull3113Bonus Episode: Season Two Highlight ReelBonus Episode: Season Two Highlight ReelIn this bonus episode of Brand2Brand, Thomas and Veronica stroll down memory lane, revisiting some of season two’s greatest moments. From discussing the importance of building brand equity to exploring emerging technology, join us as we dive back into everything we covered this season.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this bonus episode of Brand2Brand, Thomas and Veronica stroll down memory lane, revisiting some of season two’s greatest moments. From discussing the importance of building brand equity to exploring emerging technology, join us as we dive back into everything we covered this season.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>17d86b07-40bb-4642-b0c7-02d9fed961a1Wed, 02 Nov 2022 01:00:00 -040025:47truebonus220202Jasper vs. Sanas: Is AI Coming for Our Jobs?Jasper vs. Sanas: Is AI Coming for Our Jobs?In this episode of Brand2Brand, Thomas and Veronica discuss artificial intelligence in the workplace, looking at brands like Jasper and Sanas to better understand if AI is really coming for our jobs. We also explore viable AI tools that companies are leveraging to enhance their team’s ability to execute quality work without replacing them.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica discuss artificial intelligence in the workplace, looking at brands like Jasper and Sanas to better understand if AI is really coming for our jobs. We also explore viable AI tools that companies are leveraging to enhance their team’s ability to execute quality work without replacing them.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>714c95c5-8257-4695-85b7-cf3032640d3bWed, 19 Oct 2022 01:00:00 -040020:19truefull219192National Geographic vs. Spatial: Traversing the MetaverseNational Geographic vs. Spatial: Traversing the MetaverseIn this episode of Brand2Brand, Thomas and Veronica explore virtual reality (VR). We look at emerging VR brands like National Geographic and Spatial to discuss what this technology means for the future of business and how we connect and communicate with each other, along with the areas where this technology still needs to evolve for increased adoption.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.


]]>In this episode of Brand2Brand, Thomas and Veronica explore virtual reality (VR). We look at emerging VR brands like National Geographic and Spatial to discuss what this technology means for the future of business and how we connect and communicate with each other, along with the areas where this technology still needs to evolve for increased adoption.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.


]]>67b2068a-f7e5-4541-be8a-6054ab101938Wed, 05 Oct 2022 01:00:00 -040019:14truefull218182Costco vs. Bed Bath & Beyond: What's in a Brand Name?Costco vs. Bed Bath & Beyond: What's in a Brand Name?In this episode of Brand2Brand, Thomas and Veronica discuss the relationship between price, quality, and brand name. We look at brands like Costco and Bed Bath & Beyond to examine the strategies of building brand equity through private-labeling. 

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica discuss the relationship between price, quality, and brand name. We look at brands like Costco and Bed Bath & Beyond to examine the strategies of building brand equity through private-labeling. 

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>c77661f0-b43b-41ad-b01f-ba5938cae4eaWed, 21 Sep 2022 01:00:00 -040020:06truefull217172Pixar vs. The Daily Show: How Psychological Safety Drives ResultsPixar vs. The Daily Show: How Psychological Safety Drives ResultsIn this episode of Brand2Brand, Thomas and Veronica talk about psychological safety in the workplace. We look at Pixar and The Daily Show to uncover how honest environments deliver the greatest results.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.


]]>In this episode of Brand2Brand, Thomas and Veronica talk about psychological safety in the workplace. We look at Pixar and The Daily Show to uncover how honest environments deliver the greatest results.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.


]]>aabc4d2a-df40-42e0-8322-b671aeefd277Wed, 24 Aug 2022 01:00:00 -040020:07truefull216162Shopify vs. Robinhood: Protecting Your Brand Through LayoffsShopify vs. Robinhood: Protecting Your Brand Through LayoffsIn this episode of Brand2Brand, Thomas and Veronica explore corporate restructuring amidst a potential recession. We look at Shopify and Robinhood to dig into how brands are navigating layoffs.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica explore corporate restructuring amidst a potential recession. We look at Shopify and Robinhood to dig into how brands are navigating layoffs.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>a339b22c-20b7-4951-b469-d447d3c1e035Wed, 10 Aug 2022 01:00:00 -040020:33truefull215152Salesforce vs. Hilton: Brands Winning the Hiring GameSalesforce vs. Hilton: Brands Winning the Hiring GameOn this episode of Brand2Brand, Thomas and Veronica talk about recruitment strategies in the most competitive hiring market to date. We’ll look at how Hilton and Salesforce utilize social media channels to build a powerful employer brand that’s winning over candidates.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.



]]>On this episode of Brand2Brand, Thomas and Veronica talk about recruitment strategies in the most competitive hiring market to date. We’ll look at how Hilton and Salesforce utilize social media channels to build a powerful employer brand that’s winning over candidates.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.



]]>ec6727e3-11a2-45cf-beca-2eff84104970Wed, 27 Jul 2022 01:00:00 -040019:28truefull214142Duolingo vs. The Washington Post: Mastering TikTok for Audience EngagementDuolingo vs. The Washington Post: Mastering TikTok for Audience EngagementOn this episode of Brand2Brand, Thomas and Veronica explore the brands leveraging TikTok to engage with their audience. We’ll look at the language learning app, Duolingo, and historic news outlet, The Washington Post, to share tips for success on the platform.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica explore the brands leveraging TikTok to engage with their audience. We’ll look at the language learning app, Duolingo, and historic news outlet, The Washington Post, to share tips for success on the platform.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

]]>a296ffe9-226a-4662-b899-263f96739587Wed, 13 Jul 2022 01:00:00 -040019:41truefull213132Wing vs. Skydio: The Not So Distant Drone FutureWing vs. Skydio: The Not So Distant Drone FutureOn this episode of Brand2Brand, Thomas and Veronica dig into the potential for drone technology to revolutionize commerce and infrastructure. We’ll look at the drone-delivery services of Alphabet’s Wing and the cutting-edge AI-powered drone product line from Skydio to uncover the emerging opportunities drones provide us.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica dig into the potential for drone technology to revolutionize commerce and infrastructure. We’ll look at the drone-delivery services of Alphabet’s Wing and the cutting-edge AI-powered drone product line from Skydio to uncover the emerging opportunities drones provide us.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>5d6ec0e5-e3ce-4766-9d8d-bfb374c39862Wed, 29 Jun 2022 01:00:00 -040019:37truefull212122Bonus Episode: So You Want to Launch a Podcast?Bonus Episode: So You Want to Launch a Podcast?In this episode of Brand2Brand, Thomas and Veronica bring you behind the scenes of launching a podcast. Tune in to hear our hosts share the lessons they learned over the course of two seasons of producing content. From recommendations on studio setup to considerations when introducing video, this bonus episode provides an honest look at the investment podcasting requires. Plus, we’ll share tips to avoid killing your co-host!

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica bring you behind the scenes of launching a podcast. Tune in to hear our hosts share the lessons they learned over the course of two seasons of producing content. From recommendations on studio setup to considerations when introducing video, this bonus episode provides an honest look at the investment podcasting requires. Plus, we’ll share tips to avoid killing your co-host!

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>124fd7cf-1ec0-4f07-aa2b-4a8c5dd488d8Wed, 15 Jun 2022 01:00:00 -040021:36truebonus211112GE vs JetBlue: Your Mission Statement is B.S.GE vs JetBlue: Your Mission Statement is B.S.On this episode of Brand2Brand, Thomas and Veronica re-examine the corporate mission statement. Is it still the foundation brands are built upon or the anchor preventing them from quickly changing direction? Tune in as they evaluate the mission statements of two successful brands - GE vs. JetBlue. Which one feels sincere? Which one reeks of corporate B.S.? And lastly, would your mission statement pass the smell test?

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica re-examine the corporate mission statement. Is it still the foundation brands are built upon or the anchor preventing them from quickly changing direction? Tune in as they evaluate the mission statements of two successful brands - GE vs. JetBlue. Which one feels sincere? Which one reeks of corporate B.S.? And lastly, would your mission statement pass the smell test?

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>9a9fb824-3fb3-4afe-af25-50e7945bd93eWed, 01 Jun 2022 01:00:00 -040020:57truefull210102SpaceX vs. Amazon: The Private Space RaceSpaceX vs. Amazon: The Private Space RaceOn this episode of Brand2Brand, Thomas and Veronica boldly go where no podcast has gone before to discover how far deep pockets could reach into deep space. We'll explore two feuding billionaires - Elon Musk and Jeff Bezos - and compare their private space ventures from SpaceX and Amazon. In the quest to privatize space, which company has the competitive edge? Which billionaire has the best cowboy hat? Are their goals for space travel focused on exploration - or exploitation? Join our hosts on their mission to infinity - and beyond!

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica boldly go where no podcast has gone before to discover how far deep pockets could reach into deep space. We'll explore two feuding billionaires - Elon Musk and Jeff Bezos - and compare their private space ventures from SpaceX and Amazon. In the quest to privatize space, which company has the competitive edge? Which billionaire has the best cowboy hat? Are their goals for space travel focused on exploration - or exploitation? Join our hosts on their mission to infinity - and beyond!

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>a9ef548c-285a-4976-8a4c-24d3a8da2098Wed, 18 May 2022 01:00:00 -040019:36truefull2992Casamigos vs. Willie's Reserve: Celebrity Brand EquityCasamigos vs. Willie's Reserve: Celebrity Brand EquityOn this episode of Brand2Brand, Thomas and Veronica discuss the rise of celebrity entrepreneurship, backed by the power of personal brands. Today, celebrities aren’t just endorsing brands, they’re building or buying them. By taking a look at George Clooney’s 'Casamigos' tequila brand and Willie Nelson’s 'Willie’s Reserve' cannabis brand, our hosts explore the evolving landscape of celebrity brand equity.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica discuss the rise of celebrity entrepreneurship, backed by the power of personal brands. Today, celebrities aren’t just endorsing brands, they’re building or buying them. By taking a look at George Clooney’s 'Casamigos' tequila brand and Willie Nelson’s 'Willie’s Reserve' cannabis brand, our hosts explore the evolving landscape of celebrity brand equity.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>66e4254b-22c3-4761-bcfe-4d5aab660020Wed, 04 May 2022 01:00:00 -040017:31truefull2882Bonus Episode: Cannabis Marketing with Jesse ChannonBonus Episode: Cannabis Marketing with Jesse ChannonIt's a 4/20 special! In this episode of Brand2Brand, Thomas sits down with Jesse Channon, Chief Growth Officer of Columbia Care, one of the largest fully integrated operators in the cannabis industry. Together, they discuss the increased demand for cannabis products, technology’s role in cannabis go-to-market strategies, and how the industry navigates a vast maze of marketing rules and regulations.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>It's a 4/20 special! In this episode of Brand2Brand, Thomas sits down with Jesse Channon, Chief Growth Officer of Columbia Care, one of the largest fully integrated operators in the cannabis industry. Together, they discuss the increased demand for cannabis products, technology’s role in cannabis go-to-market strategies, and how the industry navigates a vast maze of marketing rules and regulations.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>2e9bdde1-1d41-4e08-8243-893322788967Wed, 20 Apr 2022 01:00:00 -040031:36truebonus2772Uniswap vs. Compound: WTF is Web3?Uniswap vs. Compound: WTF is Web3?In this episode of Brand2Brand, Thomas and Veronica explain just what the eff Web3 is and how the decentralization it promises affects business, even the world. Web3’s boosters see a fairer internet where users control their own data and identities, but without oversight or security decentralization risks morphing it into a truly Dark Web. Our hosts will pair off two cryptocurrency giants - Uniswap and Compound - and dig into the potential benefits and risks each faces from an Internet without restrictions, permissions, and middlemen.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica explain just what the eff Web3 is and how the decentralization it promises affects business, even the world. Web3’s boosters see a fairer internet where users control their own data and identities, but without oversight or security decentralization risks morphing it into a truly Dark Web. Our hosts will pair off two cryptocurrency giants - Uniswap and Compound - and dig into the potential benefits and risks each faces from an Internet without restrictions, permissions, and middlemen.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>0c64e5b4-767b-4455-82f0-da415b734296Wed, 06 Apr 2022 01:00:00 -040019:44truefull2662Coinbase vs. FTX: Will The Crypto Bubble Burst?Coinbase vs. FTX: Will The Crypto Bubble Burst?In this episode of Brand2Brand, Thomas and Veronica will journey into the mysterious and alluring crypto exchange space. Despite the vast riches some predict, cryptocurrency trading still strikes many investors and foreign governments as a money-making scheme rather than a sound financial strategy. In America, however, consumers, experts, and the United States government are warming up to crypto’s potential global economic impact. We’re pairing off two higher-profile industry leaders for this episode: Coinbase and FTX. Both brands spent millions on Super Bowl ads and taken on powerful partners and sponsorships in the sports world, and your hosts are looking past the buzz and the hype to see if crypto is here to stay - or another bubble bound to burst.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica will journey into the mysterious and alluring crypto exchange space. Despite the vast riches some predict, cryptocurrency trading still strikes many investors and foreign governments as a money-making scheme rather than a sound financial strategy. In America, however, consumers, experts, and the United States government are warming up to crypto’s potential global economic impact. We’re pairing off two higher-profile industry leaders for this episode: Coinbase and FTX. Both brands spent millions on Super Bowl ads and taken on powerful partners and sponsorships in the sports world, and your hosts are looking past the buzz and the hype to see if crypto is here to stay - or another bubble bound to burst.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>8e50c8af-93fa-4cb1-b054-551df9ac4874Wed, 23 Mar 2022 01:00:00 -040019:41truefull2552GM vs. Frito-Lay: Brands Bring Their A-Game To The Big GameGM vs. Frito-Lay: Brands Bring Their A-Game To The Big GameOn this episode of Brand2Brand, Thomas and Veronica tackle America’s favorite unofficial holiday - Super Bowl Sunday - and the giant brands that spent millions to be part of the action. With over 100 million viewers tuned in for the big game, the goalposts were set high for those brands. Which ones scored big? Which ones fumbled? Our hosts will also share their thoughts about the halftime show and Gen Z’s shock at watching their parents twerk to Dr. Dre (...as if anyone’s ever too cool for old school).

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica tackle America’s favorite unofficial holiday - Super Bowl Sunday - and the giant brands that spent millions to be part of the action. With over 100 million viewers tuned in for the big game, the goalposts were set high for those brands. Which ones scored big? Which ones fumbled? Our hosts will also share their thoughts about the halftime show and Gen Z’s shock at watching their parents twerk to Dr. Dre (...as if anyone’s ever too cool for old school).

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>ee828f0d-ce5f-488d-b5ac-196150e29b39Wed, 09 Mar 2022 01:00:00 -040019:03truefull2442Carhartt vs. Levi's: Reaching Gen ZCarhartt vs. Levi's: Reaching Gen ZOn this episode of Brand2Brand, Thomas and Veronica pose a deceptively simple question: Between Carhartt and Levi’s, which brand wears the pants around here? Gen Z knows the answer because both Carhartt and Levi’s are working overtime to maintain their popularity with them. Our hosts also explore the rise of video content creation and the concept of “authenticity”, specifically its appeal to a younger generation of consumers. No one’s holding any big questions back from the big brands, either. One point Thomas and Veronica make clear is as generations change, the rules of marketing and branding change along with them.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica pose a deceptively simple question: Between Carhartt and Levi’s, which brand wears the pants around here? Gen Z knows the answer because both Carhartt and Levi’s are working overtime to maintain their popularity with them. Our hosts also explore the rise of video content creation and the concept of “authenticity”, specifically its appeal to a younger generation of consumers. No one’s holding any big questions back from the big brands, either. One point Thomas and Veronica make clear is as generations change, the rules of marketing and branding change along with them.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>29f0eb47-68c0-48ed-a411-143e4838217dWed, 23 Feb 2022 01:00:00 -040018:29truefull2332BMW vs. John Deere: The Search for The Next Big ThingBMW vs. John Deere: The Search for The Next Big ThingSelf-driving tractors? Cars that can change their color? In this episode of Brand2Brand, Thomas and Veronica boldly go into a brave new world of innovative technology and its effect on the marketplace. Pitting John Deere against BMW might seem like “country mouse vs. city mouse” but Thomas and Veronica’s exploration of both brands’ relentless pursuit of innovation reveals them to be more alike than even they thought. Your hosts also discuss some of the external forces driving the search for The Next Big Thing - the need for renewable energy sources, a hungry world, more convenience - and a few of the drawbacks. With technology changing at rapid speed, Thomas and Veronica ask: Can your brand keep up?

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>Self-driving tractors? Cars that can change their color? In this episode of Brand2Brand, Thomas and Veronica boldly go into a brave new world of innovative technology and its effect on the marketplace. Pitting John Deere against BMW might seem like “country mouse vs. city mouse” but Thomas and Veronica’s exploration of both brands’ relentless pursuit of innovation reveals them to be more alike than even they thought. Your hosts also discuss some of the external forces driving the search for The Next Big Thing - the need for renewable energy sources, a hungry world, more convenience - and a few of the drawbacks. With technology changing at rapid speed, Thomas and Veronica ask: Can your brand keep up?

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>0be14def-4723-44e5-a7ad-94d82d7d3eaaWed, 09 Feb 2022 01:00:00 -040019:26truefull2222Noom vs. Peloton: Fitness Tech RevolutionNoom vs. Peloton: Fitness Tech RevolutionIn this episode of Brand2Brand, Thomas and Veronica throw themselves fully into the spirit of the New Year “weighing in” on two of the most popular - and occasionally controversial - fitness technologies on the market: Noom and Peloton. Thomas and Veronica will discuss the behavioral psychology driving both brands and their attempts to connect with the approximately 45 million Americans resolving to lose weight this year. Your hosts will also examine Peloton’s very public free fall as the fitness brand and the business behind it begin the New Year by making some self-improvement resolutions of their own.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica throw themselves fully into the spirit of the New Year “weighing in” on two of the most popular - and occasionally controversial - fitness technologies on the market: Noom and Peloton. Thomas and Veronica will discuss the behavioral psychology driving both brands and their attempts to connect with the approximately 45 million Americans resolving to lose weight this year. Your hosts will also examine Peloton’s very public free fall as the fitness brand and the business behind it begin the New Year by making some self-improvement resolutions of their own.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>cc81eaeb-8e8c-4c21-875a-6cd137889375Wed, 26 Jan 2022 01:00:00 -040023:08truefull2112Bonus Episode: Season One Highlight ReelBonus Episode: Season One Highlight ReelIn this episode of Brand2Brand, Thomas and Veronica revisit some of the greatest moments from season one. Join them for a stroll down memory lane as they unpack the importance of personal branding, discuss the world of blockchain technology and uncover the business impacts of a connected metaverse.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica revisit some of the greatest moments from season one. Join them for a stroll down memory lane as they unpack the importance of personal branding, discuss the world of blockchain technology and uncover the business impacts of a connected metaverse.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>165baa61-1d4c-473a-9b92-3b577762aeccWed, 01 Dec 2021 02:00:00 -040029:36truebonus120201Meta vs. Decentraland: The Fight to Rule the MetaverseMeta vs. Decentraland: The Fight to Rule the MetaverseIn this episode of Brand2Brand, Thomas and Veronica enter the metaphorical metaverse to discuss what emerging VR/AR technology will mean for the future of business. The news that Meta (formerly Facebook) is embarking on a path to a fully connected virtual metaverse has sent shockwaves across the internet. There are long-standing virtual communities, built on blockchain technology, that have been operating long before Zuckerberg brought them mass attention. As we see cryptocurrencies like Decentraland’s “Mana” climb in value, it’s clear that this brave new world is not something companies can afford to ignore.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica enter the metaphorical metaverse to discuss what emerging VR/AR technology will mean for the future of business. The news that Meta (formerly Facebook) is embarking on a path to a fully connected virtual metaverse has sent shockwaves across the internet. There are long-standing virtual communities, built on blockchain technology, that have been operating long before Zuckerberg brought them mass attention. As we see cryptocurrencies like Decentraland’s “Mana” climb in value, it’s clear that this brave new world is not something companies can afford to ignore.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>39f27c2b-7f6f-44cb-8301-abb3fa93d26aWed, 17 Nov 2021 02:00:00 -040019:30truefull119191OnlyFans vs. TikTok: Find Your ChannelOnlyFans vs. TikTok: Find Your ChannelIn this episode of Brand2Brand, Thomas and Veronica explore the unique business opportunities lurking in the most unlikely channels. OnlyFans and TikTok are just two popular platforms showcasing user-generated content that are constantly competing for your audience’s attention. Beyond offering viable marketing opportunities, brands can stand to learn lessons around the power of creating exclusive content, generating buzz, and understanding algorithms to hyper-target their consumer base.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica explore the unique business opportunities lurking in the most unlikely channels. OnlyFans and TikTok are just two popular platforms showcasing user-generated content that are constantly competing for your audience’s attention. Beyond offering viable marketing opportunities, brands can stand to learn lessons around the power of creating exclusive content, generating buzz, and understanding algorithms to hyper-target their consumer base.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>d57e79f1-9236-4da8-802a-5fd0d8997933Wed, 03 Nov 2021 02:00:00 -040023:49truefull118181The Jenners vs. The Pauls: Influencer Marketing StrategyThe Jenners vs. The Pauls: Influencer Marketing StrategyIn this episode of Brand2Brand, Thomas and Veronica dive into the world of influencer marketing. The Jenners (Kendall & Kylie) and the Pauls (Logan & Jake) have each built a massive following, giving them a platform to ignite trends and drive brand engagement. Despite the trail of controversies scattered along their path to purchasing power, these sets of siblings have proven that popularity can generate revenue.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica dive into the world of influencer marketing. The Jenners (Kendall & Kylie) and the Pauls (Logan & Jake) have each built a massive following, giving them a platform to ignite trends and drive brand engagement. Despite the trail of controversies scattered along their path to purchasing power, these sets of siblings have proven that popularity can generate revenue.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>fb4d7fb3-4572-4e0e-aa46-a7a6e88377d9Wed, 20 Oct 2021 02:00:00 -040021:38truefull117171Bonus Episode: Key Ingredients of Success with Stacy MadisonBonus Episode: Key Ingredients of Success with Stacy MadisonCalling all entrepreneurs! In this bonus episode of Brand2Brand, host Thomas Stirling welcomes Stacy Madison to discuss her journey from founding and selling Stacy’s Pita Chips to embarking on her latest venture with BeBOLD Bars™. Stacy shares invaluable insights you can apply to your business immediately.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>Calling all entrepreneurs! In this bonus episode of Brand2Brand, host Thomas Stirling welcomes Stacy Madison to discuss her journey from founding and selling Stacy’s Pita Chips to embarking on her latest venture with BeBOLD Bars™. Stacy shares invaluable insights you can apply to your business immediately.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>b7e80b98-6169-4971-bdde-6e6c5e9c40b8Wed, 06 Oct 2021 03:00:00 -040029:20falsebonus116161White Claw vs. Truly: Activating a New MarketWhite Claw vs. Truly: Activating a New MarketIn this episode of Brand2Brand, Thomas and Veronica compare marketing tactics seen in the hard seltzer industry as major players compete to dominate the market. From White Claw to Truly, brands have worked to devise targeted strategies aimed to activate new audiences, shape perception, and stay relevant.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica compare marketing tactics seen in the hard seltzer industry as major players compete to dominate the market. From White Claw to Truly, brands have worked to devise targeted strategies aimed to activate new audiences, shape perception, and stay relevant.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>aa1bb8a2-4df1-4528-9396-4cc87990d1a7Wed, 22 Sep 2021 03:00:00 -040022:28truefull115151Coca-Cola vs. Charmin: WTF is an NFT?Coca-Cola vs. Charmin: WTF is an NFT?In this episode of Brand2Brand, Thomas and Veronica enter the world of Non-Fungible Tokens (NFTs) as the market for unique digital assets stored on blockchain technology grows. Global brands like Coca-Cola and Charmin have joined the NFT game, either signaling the adoption of blockchain’s ability to protect IP or cementing its downfall as a trendy bubble bound to burst.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica enter the world of Non-Fungible Tokens (NFTs) as the market for unique digital assets stored on blockchain technology grows. Global brands like Coca-Cola and Charmin have joined the NFT game, either signaling the adoption of blockchain’s ability to protect IP or cementing its downfall as a trendy bubble bound to burst.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>5dbe9781-7d6a-423d-bf56-92d2f23d3698Wed, 08 Sep 2021 06:00:00 -040021:58truefull114141AMC vs. GameStop: Meme Driven Market ChangeAMC vs. GameStop: Meme Driven Market ChangeIn this episode of Brand2Brand, Thomas and Veronica unpack the emerging influence that internet users have on the stock market. Wall Street analysts have long underestimated the impact these retail investors can have against hedge funds. While they learn a hard lesson, it’s clear these meme-wielding investors still have the power to make or break empires.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica unpack the emerging influence that internet users have on the stock market. Wall Street analysts have long underestimated the impact these retail investors can have against hedge funds. While they learn a hard lesson, it’s clear these meme-wielding investors still have the power to make or break empires.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>9384fc0b-171b-409f-9267-0b3a0bf55163Wed, 25 Aug 2021 06:00:00 -040019:52truefull113131Subway vs. McDonald's: Think Like A FranchiseSubway vs. McDonald's: Think Like A FranchiseIn this episode of Brand2Brand, Thomas and Veronica discuss franchising and how smaller businesses can learn from established industry leaders like Subway and McDonald's. Whether or not you choose to franchise your business or open one, there are a few things to consider before making the decision to do so.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica discuss franchising and how smaller businesses can learn from established industry leaders like Subway and McDonald's. Whether or not you choose to franchise your business or open one, there are a few things to consider before making the decision to do so.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>7d2f16c8-6ba1-4b79-8f8f-98730aa4a6d1Wed, 11 Aug 2021 09:30:00 -040019:08truefull112121Theranos vs. Fyre Festival: Vision Over DeliveryTheranos vs. Fyre Festival: Vision Over DeliveryIn this episode of Brand2Brand, Thomas and Veronica discuss vision and a company’s ability to deliver on promises. The Health-tech startup, Theranos, and failed luxury experience, Fyre Festival, both defrauded customers and investors with big ideas too good to be true. But faking it until you make it only works for so long. When the truth eventually comes out, companies are left exposed and liable to financial fallout.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica discuss vision and a company’s ability to deliver on promises. The Health-tech startup, Theranos, and failed luxury experience, Fyre Festival, both defrauded customers and investors with big ideas too good to be true. But faking it until you make it only works for so long. When the truth eventually comes out, companies are left exposed and liable to financial fallout.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>3ca0db3d-0db4-4180-b4bf-476ae56816beWed, 28 Jul 2021 12:30:00 -040021:07truefull111111Airbnb vs. Uber: Downfall of Millennial Company SubsidizationAirbnb vs. Uber: Downfall of Millennial Company SubsidizationIn this episode of Brand2Brand, Thomas and Veronica examine user acquisition and the repercussions of a ‘growth at all costs' ethos. Silicon Valley venture capitalists have funded companies like Airbnb and Uber for years, and they’ve bloomed into an investor's dream. But as investors begin to expect a certain level of profitability, customers are likely to be hit with the bill.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>In this episode of Brand2Brand, Thomas and Veronica examine user acquisition and the repercussions of a ‘growth at all costs' ethos. Silicon Valley venture capitalists have funded companies like Airbnb and Uber for years, and they’ve bloomed into an investor's dream. But as investors begin to expect a certain level of profitability, customers are likely to be hit with the bill.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>9b54c8d4-9342-4ecb-a0c1-d1b46007e55eWed, 14 Jul 2021 05:30:00 -040020:10truefull110101Bitcoin vs. Ethereum: Opportunity in the AnarchyBitcoin vs. Ethereum: Opportunity in the AnarchyLast time on Brand2Brand, we got a crash course in Cryptocurrency from expert Mason Fischer. In this second installment of our two-part blockchain series, Thomas and Veronica dive deeper into Bitcoin and Ethereum, two of the most widely used forms of virtual currency. Crypto doesn’t have to be confusing, especially in the context of how it can help your business. It might be worth taking a chance, but doing research prior to investing will ensure you’re making the right decision for your company.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>Last time on Brand2Brand, we got a crash course in Cryptocurrency from expert Mason Fischer. In this second installment of our two-part blockchain series, Thomas and Veronica dive deeper into Bitcoin and Ethereum, two of the most widely used forms of virtual currency. Crypto doesn’t have to be confusing, especially in the context of how it can help your business. It might be worth taking a chance, but doing research prior to investing will ensure you’re making the right decision for your company.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>8a258573-000b-45a9-83ee-82ce0358488eWed, 30 Jun 2021 01:00:00 -040020:16falsefull1991Bonus Episode: Cryptocurrency, To Invest or Not Invest?Bonus Episode: Cryptocurrency, To Invest or Not Invest?Cryptocurrency has taken the world by storm in the past decade, but navigating blockchains and understanding value metrics can be tough. In this episode of Brand2Brand, host Thomas Stirling talks with cryptocurrency expert Mason Fischer about the ins and outs of virtual currency and how you can get involved. Get off the sidelines and shake off the FOMO, crypto is here to stay.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>Cryptocurrency has taken the world by storm in the past decade, but navigating blockchains and understanding value metrics can be tough. In this episode of Brand2Brand, host Thomas Stirling talks with cryptocurrency expert Mason Fischer about the ins and outs of virtual currency and how you can get involved. Get off the sidelines and shake off the FOMO, crypto is here to stay.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>91a8c467-69ab-462d-9234-f29820808df3Wed, 16 Jun 2021 01:00:00 -040038:06falsebonus1881Ford vs. Tesla: Disruption in the MarketFord vs. Tesla: Disruption in the MarketDisruption in the market has the opportunity to shake things up. In this episode of Brand2Brand, hosts Thomas Stirling and Veronica St. Cyr discuss how major disruptors like Ford and Tesla took a radical idea and built an empire off of it. By recognizing room for innovation in the market, your brand can benefit from a little commotion. Be the earthquake, not the aftershock. 

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>Disruption in the market has the opportunity to shake things up. In this episode of Brand2Brand, hosts Thomas Stirling and Veronica St. Cyr discuss how major disruptors like Ford and Tesla took a radical idea and built an empire off of it. By recognizing room for innovation in the market, your brand can benefit from a little commotion. Be the earthquake, not the aftershock. 

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>530dfabf-16d6-4756-bda4-7189550b3054Wed, 02 Jun 2021 01:00:00 -040019:59falsefull1771Netflix vs. Google: Your Culture is ShowingNetflix vs. Google: Your Culture is ShowingCulture is critical to the success of a company, both internally and externally. In this episode of Brand2Brand, hosts Thomas Stirling and Veronica St. Cyr discuss how different companies have tackled workplace culture. From competitive benefits to work-life balance, your customers want to know how you treat your team.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>Culture is critical to the success of a company, both internally and externally. In this episode of Brand2Brand, hosts Thomas Stirling and Veronica St. Cyr discuss how different companies have tackled workplace culture. From competitive benefits to work-life balance, your customers want to know how you treat your team.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>22d778a7-96d4-4343-92e5-d2b8b5e19980Wed, 19 May 2021 07:00:00 -040023:43falsefull1661Ocean Spray vs. Twisted Tea: Lessons We Learn When Brands Go ViralOcean Spray vs. Twisted Tea: Lessons We Learn When Brands Go ViralOn this episode of Brand2Brand, hosts Thomas Stirling and Veronica St. Cyr review recent viral moments and discuss how brand-focused scenario planning can help you prepare. Every company wishes for a brand-making viral moment, but ultimately the effect, whether positive or negative, depends on how that company reacts.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, hosts Thomas Stirling and Veronica St. Cyr review recent viral moments and discuss how brand-focused scenario planning can help you prepare. Every company wishes for a brand-making viral moment, but ultimately the effect, whether positive or negative, depends on how that company reacts.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>43743b10-2857-479f-aeaf-ab13f877bef3Wed, 05 May 2021 01:00:00 -040018:36falsefull1551Panera vs. Chipotle: Don’t Let COVID Kill Your ExperiencePanera vs. Chipotle: Don’t Let COVID Kill Your ExperienceOn this episode of Brand2Brand, Thomas and Veronica share tips and tricks to evaluate your brand’s approach to customer experience during the pandemic. By taking a look at brands like Panera and Chipotle, it's clear some businesses have risen to the challenge and learned lessons that don't have to go away when COVID does.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica share tips and tricks to evaluate your brand’s approach to customer experience during the pandemic. By taking a look at brands like Panera and Chipotle, it's clear some businesses have risen to the challenge and learned lessons that don't have to go away when COVID does.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>efea38d2-f834-4092-b7cb-55de9e335733Fri, 23 Apr 2021 01:00:00 -040024:07falsefull1441Patagonia vs. Urban Outfitters: Your Brand Integrity MattersPatagonia vs. Urban Outfitters: Your Brand Integrity MattersOn this episode of Brand2Brand, Thomas and Veronica take a deeper look at why having brand integrity isn't voluntary if you want your audience to trust you. Social media has brought transparency to the forefront. Patagonia and Urban Outfitters have had wildly different experiences with their audience as a result.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica take a deeper look at why having brand integrity isn't voluntary if you want your audience to trust you. Social media has brought transparency to the forefront. Patagonia and Urban Outfitters have had wildly different experiences with their audience as a result.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>bb752435-436a-4aba-9118-d95de2c21e91Fri, 09 Apr 2021 01:00:00 -040016:12falsefull1331Hinge vs. Tinder: The Power of a Tagline for Your BrandHinge vs. Tinder: The Power of a Tagline for Your BrandOn this episode of Brand2Brand, Thomas and Veronica dig into the power of a good tagline and why you should take a second look at your own. Both Hinge and Tinder communicate very different things to their users with a few simple words.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica dig into the power of a good tagline and why you should take a second look at your own. Both Hinge and Tinder communicate very different things to their users with a few simple words.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>86b21157-dd67-4422-ac4b-3eece4d649f9Fri, 26 Mar 2021 01:00:00 -040019:18falsefull1221Tom Brady vs. Conor McGregor: The Importance of Personal BrandsTom Brady vs. Conor McGregor: The Importance of Personal BrandsOn this episode of Brand2Brand, Thomas and Veronica explore the significance of understanding your personal brand by taking a look at these two heavy hitters. Tom Brady and Conor McGregor have built empires on their public personas. What happens when they break character?

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>On this episode of Brand2Brand, Thomas and Veronica explore the significance of understanding your personal brand by taking a look at these two heavy hitters. Tom Brady and Conor McGregor have built empires on their public personas. What happens when they break character?

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

]]>8cc4b6b1-8137-482c-9e45-4bf87b7c2871Fri, 12 Mar 2021 01:00:00 -040018:01falsefull1111Welcome to Brand2BrandWelcome to Brand2BrandBrand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.

]]>Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.

]]>c2a962d8-3044-4718-9506-ada52af7375cFri, 05 Mar 2021 00:00:00 -040000:40falsetrailer