<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/brighter-presence/" rel="self" type="application/rss+xml"/><title><![CDATA[Brighter Presence: Personal Branding & Visibility for Experts and Leaders]]></title><podcast:guid>6e4c5afd-29ce-5b2a-b5e8-1d52ee54a0dc</podcast:guid><lastBuildDate>Thu, 10 Sep 2026 17:29:26 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[© 2026 Brighter Presence™: Personal Branding & Visibility for Experts and Leaders]]></copyright><managingEditor>Barbara Rozgonyi | Personal Branding &amp; AI Visibility Strategist</managingEditor><itunes:summary><![CDATA[How do you make sure your expertise gets seen, heard, remembered, and trusted? Brighter Presence™ is the personal branding, AI search visibility, and executive influence podcast for leaders, keynote speakers, CMOs, B2B founders, and enterprise experts who want to build a trusted brand without turning into a 24/7 content machine.<br><br>You have deep experience, valuable ideas, and real stories. But if the right people can’t find or trust you, that expertise stays hidden.&nbsp;<br><br>Hosted by Barbara Rozgonyi ~ The Visibility Architect™, international keynote speaker, publisher of WIRED PR WORKS, and founder of CoryWest Media, this show explores modern visibility frameworks (WIRED PR™, AURAS, and the Brighter Presence™ MIC Check) alongside practical strategies for:<br>• Executive personal branding &amp; thought leadership<br>• LinkedIn authority &amp; AI-powered search discoverability<br>• PR, storytelling, and high-stakes media positioning<br>• Speaking, corporate influence, and human-centered marketing<br><br>Featuring actionable solo insights and in-depth interviews with industry leaders, Brighter Presence™ (formerly Growing Social Now) teaches you how to become easier to find, natural to trust, and impossible to overlook.<br><br>━━━━━━━━━━━━━━━━━━━━<br><br>CONNECT WITH BARBARA:<br>• Keynote Speaking &amp; Executive Advisory: https://BarbaraRozgonyi.com<br>• Connect on LinkedIn: https://linkedin.com/in/barbararozgonyi<br>• Subscribe &amp; Follow on Apple Podcasts, Spotify, and YouTube</p>]]></itunes:summary><image><url>https://artwork.captivate.fm/1a8e2c9e-33ae-48a2-8358-dc30f2d18b62/wxwyjkko97t45gt9ugktnmi7xabm.jpg</url><title>Brighter Presence: Personal Branding &amp; Visibility for Experts and Leaders</title><link><![CDATA[https://barbararozgonyi.com]]></link></image><itunes:image href="https://artwork.captivate.fm/1a8e2c9e-33ae-48a2-8358-dc30f2d18b62/wxwyjkko97t45gt9ugktnmi7xabm.jpg"/><itunes:owner><itunes:name>Barbara Rozgonyi | Personal Branding &amp; AI Visibility Strategist</itunes:name></itunes:owner><itunes:author>Barbara Rozgonyi | Personal Branding &amp; AI Visibility Strategist</itunes:author><description>How do you make sure your expertise gets seen, heard, remembered, and trusted? Brighter Presence™ is the personal branding, AI search visibility, and executive influence podcast for leaders, keynote speakers, CMOs, B2B founders, and enterprise experts who want to build a trusted brand without turning into a 24/7 content machine.

You have deep experience, valuable ideas, and real stories. But if the right people can’t find or trust you, that expertise stays hidden.&amp;nbsp;

Hosted by Barbara Rozgonyi ~ The Visibility Architect™, international keynote speaker, publisher of WIRED PR WORKS, and founder of CoryWest Media, this show explores modern visibility frameworks (WIRED PR™, AURAS, and the Brighter Presence™ MIC Check) alongside practical strategies for:
• Executive personal branding &amp;amp; thought leadership
• LinkedIn authority &amp;amp; AI-powered search discoverability
• PR, storytelling, and high-stakes media positioning
• Speaking, corporate influence, and human-centered marketing

Featuring actionable solo insights and in-depth interviews with industry leaders, Brighter Presence™ (formerly Growing Social Now) teaches you how to become easier to find, natural to trust, and impossible to overlook.

━━━━━━━━━━━━━━━━━━━━

CONNECT WITH BARBARA:
• Keynote Speaking &amp;amp; Executive Advisory: https://BarbaraRozgonyi.com
• Connect on LinkedIn: https://linkedin.com/in/barbararozgonyi
• Subscribe &amp;amp; Follow on Apple Podcasts, Spotify, and YouTube</description><link>https://barbararozgonyi.com</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"></itunes:category><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:new-feed-url>https://feeds.captivate.fm/brighter-presence/</itunes:new-feed-url><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>The New Rules of Personal Branding in the AI Era Why You Need a Brighter Presence Now</title><itunes:title>Personal Branding in the AI Era Why You Need a Brighter Presence Now</itunes:title><description><![CDATA[<h1>The New Rules of Personal Branding in the AI Era</h1><p>In this debut episode of <strong>Brighter Presence</strong>, Barbara Rozgonyi introduces the podcast’s next chapter—and why personal branding, executive presence, and thought leadership matter more than ever in an AI-driven world.</p><p>Formerly known as <em>Growing Social Now</em>, the show began five years ago during the height of COVID, when social media became an essential way to stay connected, support communities, and keep businesses moving forward. At that time, Barbara’s work centered on fractional CMO leadership, agency consulting, digital marketing, and strategic communications.</p><p>Today, the conversation has evolved.</p><h2>From Visibility to Brighter Presence</h2><p>As AI accelerates content creation and reshapes how people discover experts, businesses, and ideas, simply being visible is no longer enough. The challenge is to be recognizable, credible, and trusted—both online and in the rooms where important decisions are made.</p><p>AI makes publishing easier, but it can also make voices blend together. Generic content, rapid-fire updates, shifting algorithms, and unpredictable AI search results can distort or dilute what people understand about your expertise.</p><p>That's where personal branding becomes a business asset rather than a vanity project.</p><p>Your brand must close the gap between:</p><ul><li>The expertise and experience you have earned in the real world</li><li>The authority people perceive when they encounter you online</li><li>The executive presence you bring to meetings, media interviews, stages, and conversations</li><li>The thought leadership that helps others remember, recommend, and trust you</li></ul><br/><h2>A New Lens for Thought Leadership</h2><p>Barbara brings a unique perspective to this work through her background in public relations, marketing, keynote speaking, and photography.</p><p>Like a photograph, a personal brand depends on the right exposure, focus, angle, resolution, and story. If any of those elements are off, your strongest qualities may be difficult for others to see clearly.</p><p>Future episodes will introduce the AURAS framework, a practical way to examine and strengthen your presence through:</p><ul><li><strong>Aperture</strong> — Creating the right opening for people to see and understand your value</li><li><strong>Underexposure</strong> — Identifying where your expertise is being overlooked or insufficiently communicated</li><li><strong>Resolution</strong> — Increasing clarity, specificity, and consistency in your message</li><li><strong>Angle</strong> — Finding the perspective that makes your experience distinctive and memorable</li><li><strong>Storytelling</strong> — Turning expertise into meaningful narratives that build trust and connection</li></ul><br/><h2>What to Expect From Brighter Presence</h2><p>This podcast will explore the changing intersection of personal branding, AI, public relations, visibility, executive presence, and keynote speaking.</p><p>Upcoming conversations and episodes will include:</p><ul><li>Personal reflections on building a more visible and influential professional presence</li><li>Strategies for strengthening executive presence in high-stakes settings</li><li>Thought leadership guidance for leaders, founders, experts, and speakers</li><li>Analysis of industry research and trends through a personal branding lens</li><li>Ideas for using AI without losing the originality, humanity, and credibility that make your voice matter</li><li>Practical insights for preparing for meetings, media opportunities, presentations, and keynote stages</li></ul><br/><p>Whether you lead a company, represent an organization, build a consulting practice, pursue speaking opportunities, or want to be more intentional about how people experience your work, <em>Brighter Presence</em> is designed to help you communicate with greater clarity and confidence.</p><h2>Episode Sponsor</h2><p>This episode is brought to you by CoryWest Media, helping executives, founders, and experts elevate visibility, strengthen modern PR, and build magnetic personal brands for an AI-driven world.</p><p>CoryWest Media offers keynote speaking, corporate training, strategic communications support, and personal brand strategy audits for leaders who are ready to stand out for the right reasons.</p><h2>Take the Mic Check</h2><p>Visit <a href="https://brighterpresence.com" rel="noopener noreferrer" target="_blank">Brighter Presence</a> to learn more about the podcast and download the free <strong>Mic Check</strong> guide. Use it to evaluate your current digital footprint and audio-visual presence before your next important meeting, presentation, media appearance, or keynote.</p><p>Until next time, keep elevating your voice, sharpening your focus, and building your brighter presence.</p>]]></description><content:encoded><![CDATA[<h1>The New Rules of Personal Branding in the AI Era</h1><p>In this debut episode of <strong>Brighter Presence</strong>, Barbara Rozgonyi introduces the podcast’s next chapter—and why personal branding, executive presence, and thought leadership matter more than ever in an AI-driven world.</p><p>Formerly known as <em>Growing Social Now</em>, the show began five years ago during the height of COVID, when social media became an essential way to stay connected, support communities, and keep businesses moving forward. At that time, Barbara’s work centered on fractional CMO leadership, agency consulting, digital marketing, and strategic communications.</p><p>Today, the conversation has evolved.</p><h2>From Visibility to Brighter Presence</h2><p>As AI accelerates content creation and reshapes how people discover experts, businesses, and ideas, simply being visible is no longer enough. The challenge is to be recognizable, credible, and trusted—both online and in the rooms where important decisions are made.</p><p>AI makes publishing easier, but it can also make voices blend together. Generic content, rapid-fire updates, shifting algorithms, and unpredictable AI search results can distort or dilute what people understand about your expertise.</p><p>That's where personal branding becomes a business asset rather than a vanity project.</p><p>Your brand must close the gap between:</p><ul><li>The expertise and experience you have earned in the real world</li><li>The authority people perceive when they encounter you online</li><li>The executive presence you bring to meetings, media interviews, stages, and conversations</li><li>The thought leadership that helps others remember, recommend, and trust you</li></ul><br/><h2>A New Lens for Thought Leadership</h2><p>Barbara brings a unique perspective to this work through her background in public relations, marketing, keynote speaking, and photography.</p><p>Like a photograph, a personal brand depends on the right exposure, focus, angle, resolution, and story. If any of those elements are off, your strongest qualities may be difficult for others to see clearly.</p><p>Future episodes will introduce the AURAS framework, a practical way to examine and strengthen your presence through:</p><ul><li><strong>Aperture</strong> — Creating the right opening for people to see and understand your value</li><li><strong>Underexposure</strong> — Identifying where your expertise is being overlooked or insufficiently communicated</li><li><strong>Resolution</strong> — Increasing clarity, specificity, and consistency in your message</li><li><strong>Angle</strong> — Finding the perspective that makes your experience distinctive and memorable</li><li><strong>Storytelling</strong> — Turning expertise into meaningful narratives that build trust and connection</li></ul><br/><h2>What to Expect From Brighter Presence</h2><p>This podcast will explore the changing intersection of personal branding, AI, public relations, visibility, executive presence, and keynote speaking.</p><p>Upcoming conversations and episodes will include:</p><ul><li>Personal reflections on building a more visible and influential professional presence</li><li>Strategies for strengthening executive presence in high-stakes settings</li><li>Thought leadership guidance for leaders, founders, experts, and speakers</li><li>Analysis of industry research and trends through a personal branding lens</li><li>Ideas for using AI without losing the originality, humanity, and credibility that make your voice matter</li><li>Practical insights for preparing for meetings, media opportunities, presentations, and keynote stages</li></ul><br/><p>Whether you lead a company, represent an organization, build a consulting practice, pursue speaking opportunities, or want to be more intentional about how people experience your work, <em>Brighter Presence</em> is designed to help you communicate with greater clarity and confidence.</p><h2>Episode Sponsor</h2><p>This episode is brought to you by CoryWest Media, helping executives, founders, and experts elevate visibility, strengthen modern PR, and build magnetic personal brands for an AI-driven world.</p><p>CoryWest Media offers keynote speaking, corporate training, strategic communications support, and personal brand strategy audits for leaders who are ready to stand out for the right reasons.</p><h2>Take the Mic Check</h2><p>Visit <a href="https://brighterpresence.com" rel="noopener noreferrer" target="_blank">Brighter Presence</a> to learn more about the podcast and download the free <strong>Mic Check</strong> guide. Use it to evaluate your current digital footprint and audio-visual presence before your next important meeting, presentation, media appearance, or keynote.</p><p>Until next time, keep elevating your voice, sharpening your focus, and building your brighter presence.</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">e3b2a5a0-5b1b-4b3a-88e3-97cdaeecc9b4</guid><itunes:image href="https://artwork.captivate.fm/1a8e2c9e-33ae-48a2-8358-dc30f2d18b62/wxwyjkko97t45gt9ugktnmi7xabm.jpg"/><pubDate>Mon, 31 Aug 2026 16:05:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e3b2a5a0-5b1b-4b3a-88e3-97cdaeecc9b4.mp3" length="3865239" type="audio/mpeg"/><itunes:duration>04:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/cf7803a2-bd85-4c1c-837c-2873ada2c8dc/index.html" type="text/html"/></item><item><title>Introducing Brighter Presence</title><itunes:title>Introducing Brighter Presence</itunes:title><description><![CDATA[<p>Five years ago, I launched <em>Growing Social Now</em> to reconnect with friends, colleagues, and inspiring leaders during the isolation of COVID.</p><p>Along the way, something unexpected happened.</p><p>As I revisited more than 50 conversations with entrepreneurs, marketers, keynote speakers, authors, innovators, and business leaders, I realized the podcast had never really been about social media.</p><p>It had always been about presence.</p><p>In this first episode of <b>Brighter Presence</b>, I share the story behind the rebrand, why visibility today is about far more than marketing, and what you can expect from this next chapter.</p><p>If you&apos;re a CEO, executive, entrepreneur, keynote speaker, marketer, association leader, or business professional who wants to build greater visibility, credibility, influence, and trust in the age of AI, you&apos;re in the right place.</p><p>Together, we&apos;ll explore executive visibility, thought leadership, AI, public relations, marketing, branding, storytelling, leadership, communication, creativity, travel, photography, and the people shaping what&apos;s next.</p><p>I&apos;m <b>Barbara Rozgonyi</b>, keynote speaker, marketing strategist, founder of Brighter Presence, and <b>The Visibility Architect™</b>. For more than three decades, I&apos;ve helped leaders, organizations, and brands become easier to find, natural to trust, and impossible to ignore.</p><p>Follow the podcast and subscribe to the Brighter Presence newsletter for practical strategies, inspiring conversations, and fresh ideas to help you build a brighter presence—in your work, your community, and your life.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Five years ago, I launched <em>Growing Social Now</em> to reconnect with friends, colleagues, and inspiring leaders during the isolation of COVID.</p><p>Along the way, something unexpected happened.</p><p>As I revisited more than 50 conversations with entrepreneurs, marketers, keynote speakers, authors, innovators, and business leaders, I realized the podcast had never really been about social media.</p><p>It had always been about presence.</p><p>In this first episode of <b>Brighter Presence</b>, I share the story behind the rebrand, why visibility today is about far more than marketing, and what you can expect from this next chapter.</p><p>If you&apos;re a CEO, executive, entrepreneur, keynote speaker, marketer, association leader, or business professional who wants to build greater visibility, credibility, influence, and trust in the age of AI, you&apos;re in the right place.</p><p>Together, we&apos;ll explore executive visibility, thought leadership, AI, public relations, marketing, branding, storytelling, leadership, communication, creativity, travel, photography, and the people shaping what&apos;s next.</p><p>I&apos;m <b>Barbara Rozgonyi</b>, keynote speaker, marketing strategist, founder of Brighter Presence, and <b>The Visibility Architect™</b>. For more than three decades, I&apos;ve helped leaders, organizations, and brands become easier to find, natural to trust, and impossible to ignore.</p><p>Follow the podcast and subscribe to the Brighter Presence newsletter for practical strategies, inspiring conversations, and fresh ideas to help you build a brighter presence—in your work, your community, and your life.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-19418986</guid><itunes:image href="https://artwork.captivate.fm/1a8e2c9e-33ae-48a2-8358-dc30f2d18b62/wxwyjkko97t45gt9ugktnmi7xabm.jpg"/><pubDate>Mon, 29 Jun 2026 17:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/efc74d3c-3204-4a48-8a49-ac9058fac94d.mp3" length="2669657" type="audio/mpeg"/><itunes:duration>03:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>trailer</itunes:episodeType><itunes:season>2</itunes:season><podcast:season>2</podcast:season></item><item><title>Fractional CMOs and The Evolution of Marketing Leadership</title><itunes:title>Fractional CMOs and The Evolution of Marketing Leadership</itunes:title><description><![CDATA[<p>Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!</p><p>🎯 Episode Highlights</p><ul><li>Why &quot;hunter vs. farmer&quot; copywriting is the key to marketing success</li><li>How fractional CMOs are disrupting traditional marketing leadership</li><li>The psychology behind attention-grabbing first impressions</li><li>Why specialization beats generalization in today&apos;s market</li></ul><br/><p>💡 You&apos;ll Discover</p><ul><li>Proven frameworks for crafting irresistible first-contact materials</li><li>Strategic advantages of fractional marketing leadership</li><li>How to command premium rates through specialized expertise</li><li>The exact formula for B2B SaaS and fintech marketing success</li></ul><br/><p>Perfect for</p><ul><li>CEOs seeking innovative marketing leadership solutions</li><li>Marketing leaders exploring fractional career paths</li><li>Copywriters looking to specialize and increase their value</li><li>Founders ready to scale their marketing impact</li></ul><br/><p>🔑 Key Takeaways</p><ul><li>Master the art of attention-grabbing copy that converts</li><li>Learn why smart companies choose fractional CMOs</li><li>Discover how to position yourself as a premium service provider</li><li>Understand the future of marketing leadership</li></ul><br/><p>Guest Expert: Dean Waye brings unique insights from his successful podcast focused on fractional CMOs and his expertise in crafting compelling first-contact materials that capture attention in today&apos;s noisy digital landscape.</p><p>This power-packed episode reveals the intersection of strategic marketing leadership and compelling copywriting - the combination that&apos;s helping today&apos;s fastest-growing companies win.</p><p>🎙️ Notable Quotes: &quot;In today&apos;s market, you don&apos;t need a full-time CMO - you need full-time CMO thinking.&quot; &quot;The first impression is everything - get it wrong, and nothing else matters.&quot;</p><p>Ready to transform your marketing strategy and leadership approach?</p><p>Connect with </p><ul><li>GUEST Dean Waye: <a href='http://www.WinstonWrites.com'>www.WinstonWrites.com</a></li><li>HOST Barbara Rozgonyi: <a href='http://www.BarbaraRozgonyi.com'>www.BarbaraRozgonyi.com</a></li></ul><br/><p>#FractionalCMO #MarketingLeadership #Copywriting #GrowthStrategy</p><p>Subscribe to Growing Social Now wherever you get your podcasts and never miss an episode packed with actionable marketing insights.</p><p><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!</p><p>🎯 Episode Highlights</p><ul><li>Why &quot;hunter vs. farmer&quot; copywriting is the key to marketing success</li><li>How fractional CMOs are disrupting traditional marketing leadership</li><li>The psychology behind attention-grabbing first impressions</li><li>Why specialization beats generalization in today&apos;s market</li></ul><br/><p>💡 You&apos;ll Discover</p><ul><li>Proven frameworks for crafting irresistible first-contact materials</li><li>Strategic advantages of fractional marketing leadership</li><li>How to command premium rates through specialized expertise</li><li>The exact formula for B2B SaaS and fintech marketing success</li></ul><br/><p>Perfect for</p><ul><li>CEOs seeking innovative marketing leadership solutions</li><li>Marketing leaders exploring fractional career paths</li><li>Copywriters looking to specialize and increase their value</li><li>Founders ready to scale their marketing impact</li></ul><br/><p>🔑 Key Takeaways</p><ul><li>Master the art of attention-grabbing copy that converts</li><li>Learn why smart companies choose fractional CMOs</li><li>Discover how to position yourself as a premium service provider</li><li>Understand the future of marketing leadership</li></ul><br/><p>Guest Expert: Dean Waye brings unique insights from his successful podcast focused on fractional CMOs and his expertise in crafting compelling first-contact materials that capture attention in today&apos;s noisy digital landscape.</p><p>This power-packed episode reveals the intersection of strategic marketing leadership and compelling copywriting - the combination that&apos;s helping today&apos;s fastest-growing companies win.</p><p>🎙️ Notable Quotes: &quot;In today&apos;s market, you don&apos;t need a full-time CMO - you need full-time CMO thinking.&quot; &quot;The first impression is everything - get it wrong, and nothing else matters.&quot;</p><p>Ready to transform your marketing strategy and leadership approach?</p><p>Connect with </p><ul><li>GUEST Dean Waye: <a href='http://www.WinstonWrites.com'>www.WinstonWrites.com</a></li><li>HOST Barbara Rozgonyi: <a href='http://www.BarbaraRozgonyi.com'>www.BarbaraRozgonyi.com</a></li></ul><br/><p>#FractionalCMO #MarketingLeadership #Copywriting #GrowthStrategy</p><p>Subscribe to Growing Social Now wherever you get your podcasts and never miss an episode packed with actionable marketing insights.</p><p><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-16065319</guid><itunes:image href="https://artwork.captivate.fm/07e15d3b-ad13-47e5-98b6-7c8480b34d2f/j5gnls5z5oqlgyttr0vbf1pe14g3.jpg"/><pubDate>Thu, 07 Nov 2024 16:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6e1e35d4-2afe-4847-b7d0-fbe7bd4e101e.mp3" length="21076698" type="audio/mpeg"/><itunes:duration>29:13</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>What Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy Crestodina</title><itunes:title>What Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy Crestodina</itunes:title><description><![CDATA[<p>How can content marketing change your future fortunes? <br/><br/>In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape.</p><p>Key Takeaways:</p><p>1.    Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation.</p><p>2.    AI should be used for research and performance improvement rather than just efficiency in content creation.</p><p>3.    Blogging remains relevant, as it helps build a digital footprint necessary for AI recommendations in the future.</p><p>4.    Personal branding through LinkedIn, newsletters, and in-person networking is crucial for thought leadership.</p><p>Surprising Moments:</p><p>1.    Crestodina&apos;s stance on cream in coffee as an example of strong opinions AI can&apos;t replicate.</p><p>2.    The revelation that even AI scientists don&apos;t fully understand AI, challenging the notion of &quot;AI experts.&quot;<br/><br/>Tune in for the best 20 minutes you&apos;ll spend this week!<br/><br/>Thanks for listening and subscribing to Growing Social Now with Barbara Rozgonyi, produced by CoryWest Media. </p><p><br/><br/><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>How can content marketing change your future fortunes? <br/><br/>In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape.</p><p>Key Takeaways:</p><p>1.    Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation.</p><p>2.    AI should be used for research and performance improvement rather than just efficiency in content creation.</p><p>3.    Blogging remains relevant, as it helps build a digital footprint necessary for AI recommendations in the future.</p><p>4.    Personal branding through LinkedIn, newsletters, and in-person networking is crucial for thought leadership.</p><p>Surprising Moments:</p><p>1.    Crestodina&apos;s stance on cream in coffee as an example of strong opinions AI can&apos;t replicate.</p><p>2.    The revelation that even AI scientists don&apos;t fully understand AI, challenging the notion of &quot;AI experts.&quot;<br/><br/>Tune in for the best 20 minutes you&apos;ll spend this week!<br/><br/>Thanks for listening and subscribing to Growing Social Now with Barbara Rozgonyi, produced by CoryWest Media. </p><p><br/><br/><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-15802921</guid><itunes:image href="https://artwork.captivate.fm/d60ccc9a-458d-48ab-a218-14d9cd4dd52e/pmxm46l83audovdfa009ly7vxr0c.jpg"/><pubDate>Thu, 26 Sep 2024 08:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0cb347d0-e2bf-4ba0-b55d-06654e090b22.mp3" length="14556365" type="audio/mpeg"/><itunes:duration>20:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>DigiMarCon SEA2024 Report: Goldmining Digital Marketing PR Strategies</title><itunes:title>DigiMarCon SEA2024 Report: Goldmining Digital Marketing PR Strategies</itunes:title><description><![CDATA[<p>Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented &quot;PR in the Digital Age: How to Amplify Your Brand&apos;s Voice Through Integrated Marketing.&quot;<br/>You&apos;ll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI.  DigiMarCon’s speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!!</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented &quot;PR in the Digital Age: How to Amplify Your Brand&apos;s Voice Through Integrated Marketing.&quot;<br/>You&apos;ll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI.  DigiMarCon’s speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!!</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-15328550</guid><itunes:image href="https://artwork.captivate.fm/11c1360e-329c-462c-b5b6-88fd5d1e076c/1ao93g2286zedz93nkfnlxvl3tcp.jpg"/><pubDate>Fri, 28 Jun 2024 13:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9874efb3-fb0e-4c8a-8d62-772c45f8f130.mp3" length="11355889" type="audio/mpeg"/><itunes:duration>15:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs</title><itunes:title>Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs</itunes:title><description><![CDATA[<p>Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession.<br/><br/>Ever wondered how cutting media spending impacts sales? Hear fascinating statistics revealing an 18% sales drop for brands that reduce media budgets, contrasted with a 54% ROI for those maintaining or boosting their spend. We also tackle the extended deal cycles hitting startups especially hard and the severe personal and professional toll on CMOs. From the challenge of securing budget approvals amidst lackluster digital transformation to the troubling trend of marketing seen as a cost center, this episode provides essential insights and strategies for smart marketers navigating these turbulent times. Don&apos;t miss this compelling discussion!<br/><br/>Growing Social Now is produced by <a href='https://www.linkedin.com/company/corywest-media-llc'>CoryWest Media</a> and hosted by <a href='https://barbararozgonyi.com'>Barbara Rozgonyi</a>.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession.<br/><br/>Ever wondered how cutting media spending impacts sales? Hear fascinating statistics revealing an 18% sales drop for brands that reduce media budgets, contrasted with a 54% ROI for those maintaining or boosting their spend. We also tackle the extended deal cycles hitting startups especially hard and the severe personal and professional toll on CMOs. From the challenge of securing budget approvals amidst lackluster digital transformation to the troubling trend of marketing seen as a cost center, this episode provides essential insights and strategies for smart marketers navigating these turbulent times. Don&apos;t miss this compelling discussion!<br/><br/>Growing Social Now is produced by <a href='https://www.linkedin.com/company/corywest-media-llc'>CoryWest Media</a> and hosted by <a href='https://barbararozgonyi.com'>Barbara Rozgonyi</a>.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-15271295</guid><itunes:image href="https://artwork.captivate.fm/f1ba3409-bb82-4159-a73b-c5011e8d815a/0hickthsjpopv9fqq2s7vuyxqrcx.jpg"/><pubDate>Tue, 18 Jun 2024 12:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/20d89ad4-fa63-4d6b-a5e4-30344960de54.mp3" length="7210695" type="audio/mpeg"/><itunes:duration>09:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI</title><itunes:title>BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI</itunes:title><description><![CDATA[<p>Fresh from visiting the future of marketing at AMA Chicago&apos;s BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection.<br/><br/> We&apos;ll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn&apos;t just a recap; it&apos;s an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing! <br/><br/>#BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthost<br/><br/>Mentioned in this episode<br/><br/>Leslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!!</p><p>Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance:<br/>Staying Grounded While Launching an Out-of-this-World Brand <br/>Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald’s</p><p>Embracing A.I. and Maintaining the Human Touch<br/>Jennifer Polk, Chief Marketing and Digital Experience Officer, Feeding America</p><p>Beyond the Game: Crafting Unforgettable Brand Experience Journeys Through Sports<br/>Linden White, Head of Account Management and Integrated Solutions, rEvolution<br/>Lisa Nucci, CMO, Choose Chicago<br/>Dan Moriarty, CMO, Chicago Fire FC</p><p>Branding in the Narrative Economy: The Psychology of Consumer Experiences<br/>Kristian A. Alomá, Ph.D., Founder &amp; CEO, Threadline</p><p>Ask Me Anything Panel of Experts<br/>Shannon Lee, Senior VP of Creative, StudioNorth<br/>Pepper Miller, President, The Hunter-Miller Group<br/>Lindsay Gash, Creative Innovation Lead, NA Agency, Meta<br/>Andy Crestodina, Co-founder &amp; CMO, Orbit Media Studios</p><p>Innovation as Creativity<br/>Meghan Hurley, Vice-President of Global Brand Marketing, Claire&apos;s</p><p>Bronco Boost: Generative AI’s Marketing Journey Goes from Zero to 60<br/>Joe Grigsby, Panel Moderator, VML<br/>Jen Swanstrom, US Retail &amp; Shopper Marketing Manager, Ford Motor Company<br/>Chris Scuro, VP/Director of Digital Business at Platforms, Ford at GTB<br/>David Chan, Digital Strategist, Ford at GTB</p><p> Architecting Your Future<br/>Jennifer Wesley, Managing Director Talent and Strategy Development, Google</p><p><br/><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Fresh from visiting the future of marketing at AMA Chicago&apos;s BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection.<br/><br/> We&apos;ll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn&apos;t just a recap; it&apos;s an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing! <br/><br/>#BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthost<br/><br/>Mentioned in this episode<br/><br/>Leslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!!</p><p>Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance:<br/>Staying Grounded While Launching an Out-of-this-World Brand <br/>Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald’s</p><p>Embracing A.I. and Maintaining the Human Touch<br/>Jennifer Polk, Chief Marketing and Digital Experience Officer, Feeding America</p><p>Beyond the Game: Crafting Unforgettable Brand Experience Journeys Through Sports<br/>Linden White, Head of Account Management and Integrated Solutions, rEvolution<br/>Lisa Nucci, CMO, Choose Chicago<br/>Dan Moriarty, CMO, Chicago Fire FC</p><p>Branding in the Narrative Economy: The Psychology of Consumer Experiences<br/>Kristian A. Alomá, Ph.D., Founder &amp; CEO, Threadline</p><p>Ask Me Anything Panel of Experts<br/>Shannon Lee, Senior VP of Creative, StudioNorth<br/>Pepper Miller, President, The Hunter-Miller Group<br/>Lindsay Gash, Creative Innovation Lead, NA Agency, Meta<br/>Andy Crestodina, Co-founder &amp; CMO, Orbit Media Studios</p><p>Innovation as Creativity<br/>Meghan Hurley, Vice-President of Global Brand Marketing, Claire&apos;s</p><p>Bronco Boost: Generative AI’s Marketing Journey Goes from Zero to 60<br/>Joe Grigsby, Panel Moderator, VML<br/>Jen Swanstrom, US Retail &amp; Shopper Marketing Manager, Ford Motor Company<br/>Chris Scuro, VP/Director of Digital Business at Platforms, Ford at GTB<br/>David Chan, Digital Strategist, Ford at GTB</p><p> Architecting Your Future<br/>Jennifer Wesley, Managing Director Talent and Strategy Development, Google</p><p><br/><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14976975</guid><itunes:image href="https://artwork.captivate.fm/16fdc54e-2f64-4311-ae87-e0b841d12f25/rhu1d8fi0jgicmljphdmn6i7s5vu.jpg"/><pubDate>Fri, 03 May 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c2296545-be94-4c45-9df2-fb96c2b4257b.mp3" length="43651088" type="audio/mpeg"/><itunes:duration>01:00:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Brands and Podcasting with Brandon Birkmeyer, Brands on Brands</title><itunes:title>Brands and Podcasting with Brandon Birkmeyer, Brands on Brands</itunes:title><description><![CDATA[<div>Discover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media.  Join us to discover how podcasting can catapult your brand into new places. <br/><br/>Brandon and Barbara dissect the nuances of crafting conversations that aren’t just interviews but collaborative creations, providing insights that stick with listeners long after they&apos;ve tuned in. We pull back the curtain on the synergy between podcasting and personal branding, offering up strategies for anyone looking to leave their mark on the world through meaningful dialogue.<br/><br/>Transitioning from corporate marketing to entrepreneurial success, Brandon unveils the success secrets behind his top-ranked &quot;Brands on Brands&quot; podcast and the strategic role that high-profile guests play in amplifying your message. Join us for an honest chat about the challenges and triumphs that come with forging a path in the burgeoning space of podcast marketing.<br/><br/><a href='https://brandsonbrands.com/'>Brandon Birkmeyer</a><br/><a href='https://www.linkedin.com/in/bbirkmeyer/'>Brandon Birkmeyer on LinkedIn</a><br/><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a><br/><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a><br/><br/><br/><br/></div><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<div>Discover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media.  Join us to discover how podcasting can catapult your brand into new places. <br/><br/>Brandon and Barbara dissect the nuances of crafting conversations that aren’t just interviews but collaborative creations, providing insights that stick with listeners long after they&apos;ve tuned in. We pull back the curtain on the synergy between podcasting and personal branding, offering up strategies for anyone looking to leave their mark on the world through meaningful dialogue.<br/><br/>Transitioning from corporate marketing to entrepreneurial success, Brandon unveils the success secrets behind his top-ranked &quot;Brands on Brands&quot; podcast and the strategic role that high-profile guests play in amplifying your message. Join us for an honest chat about the challenges and triumphs that come with forging a path in the burgeoning space of podcast marketing.<br/><br/><a href='https://brandsonbrands.com/'>Brandon Birkmeyer</a><br/><a href='https://www.linkedin.com/in/bbirkmeyer/'>Brandon Birkmeyer on LinkedIn</a><br/><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a><br/><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a><br/><br/><br/><br/></div><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14866164</guid><itunes:image href="https://artwork.captivate.fm/2b735ee7-e672-492e-b6be-3f1b734eb9fb/4foos4gpbpdnbq2phw5rkxg50gdv.jpg"/><pubDate>Wed, 10 Apr 2024 14:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1f66a96a-be78-43de-b7cf-83b834ba3fd9.mp3" length="23574245" type="audio/mpeg"/><itunes:duration>32:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>The Podcast Boom: Why Brands Can&apos;t Afford to Miss the Audio Revolution</title><itunes:title>The Podcast Boom: Why Brands Can&apos;t Afford to Miss the Audio Revolution</itunes:title><description><![CDATA[<p>Podcasting is the new king of the hill, and we&apos;ve got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn&apos;t just for the tech-savvy or trendsetters anymore—it&apos;s a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender gap in listenership is nearly a thing of the past. We&apos;re talking about a seismic shift in media consumption that&apos;s rewriting the playbook for brands and marketers, emphasizing the absolute must that is integrating podcasts into advertising strategies and content marketing. Buckle up and get ready to navigate the bustling highway of digital media with this latest episode!<br/><br/>Download the Edison Research 2024 Infinite Dial Report<br/>https://www.edisonresearch.com/the-infinite-dial-2024/<br/><br/>About Barbara Rozgonyi and Growing Social Now</p><p>Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.<br/><br/>Work with Leading Podcast Influencer &amp; Producer Barbara Rozgonyi</p><p>Barbara Rozgonyi is a visionary thought leadership voice in podcasting, social media marketing and digital growth strategies. Having produced three podcasts and hosted shows in multiple categories, she offers unmatched expertise to help brands effectively tap into the podcast boom through:</p><ul><li>Sponsored episodes &amp; influencer integrations</li><li>Branded podcast production &amp; content strategy</li><li>Strategic podcast advertising planning &amp; buying</li><li>Multimedia promotional support across social channels</li></ul><br/><p>With podcasting rapidly becoming a must-play for brands, there&apos;s no better guide than Barbara to claim your brand&apos;s audio territory and drive business results.</p><p>Reach out to explore having Barbara as your podcast influencer or producer today!</p><p>Site: <a href='https://barbararozgonyi.com'>BarbaraRozgonyi.com</a><br/><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a><br/>https://linkedin.com/in/barbararozgonyi</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Podcasting is the new king of the hill, and we&apos;ve got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn&apos;t just for the tech-savvy or trendsetters anymore—it&apos;s a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender gap in listenership is nearly a thing of the past. We&apos;re talking about a seismic shift in media consumption that&apos;s rewriting the playbook for brands and marketers, emphasizing the absolute must that is integrating podcasts into advertising strategies and content marketing. Buckle up and get ready to navigate the bustling highway of digital media with this latest episode!<br/><br/>Download the Edison Research 2024 Infinite Dial Report<br/>https://www.edisonresearch.com/the-infinite-dial-2024/<br/><br/>About Barbara Rozgonyi and Growing Social Now</p><p>Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.<br/><br/>Work with Leading Podcast Influencer &amp; Producer Barbara Rozgonyi</p><p>Barbara Rozgonyi is a visionary thought leadership voice in podcasting, social media marketing and digital growth strategies. Having produced three podcasts and hosted shows in multiple categories, she offers unmatched expertise to help brands effectively tap into the podcast boom through:</p><ul><li>Sponsored episodes &amp; influencer integrations</li><li>Branded podcast production &amp; content strategy</li><li>Strategic podcast advertising planning &amp; buying</li><li>Multimedia promotional support across social channels</li></ul><br/><p>With podcasting rapidly becoming a must-play for brands, there&apos;s no better guide than Barbara to claim your brand&apos;s audio territory and drive business results.</p><p>Reach out to explore having Barbara as your podcast influencer or producer today!</p><p>Site: <a href='https://barbararozgonyi.com'>BarbaraRozgonyi.com</a><br/><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a><br/>https://linkedin.com/in/barbararozgonyi</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14833846</guid><itunes:image href="https://artwork.captivate.fm/3517560d-f3a9-4866-9771-c98e0465d1cb/yxc73lqly8ocxip587rorh4mx6hi.jpg"/><pubDate>Fri, 05 Apr 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/12f8805b-bef3-47fa-a538-a52c88338cd4.mp3" length="6862710" type="audio/mpeg"/><itunes:duration>09:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)</title><itunes:title>The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)</itunes:title><description><![CDATA[<p>95% of B2B buyers aren&apos;t actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we&apos;ll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership.<br/><br/><a href='https://www.barbararozgonyi.com/blog/gsnnews-thought-leadership-b2b-marketing/'>Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader&apos;s Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedIn</a><br/><br/>Welcome to Growing Social Now, the podcast where we explore the latest trends, strategies, and insights in social media, PR, and digital marketing. Hosted by Barbara Rozgonyi, a seasoned marketing expert, and thought leader, this show is your go-to resource for unlocking growth opportunities in today&apos;s dynamic digital landscape.</p><p>Discover how thought leadership can elevate your brand&apos;s credibility, attract new prospects, retain loyal customers, and maximize profitability on every deal.<br/><br/><a href='https://www.edelman.com/expertise/Business-Marketing/2024-b2b-thought-leadership-report'>Download 2024 B2B Marketing Thought Leadership Report from Edelman and LinkedIn. </a></p><p>Whether you&apos;re a seasoned marketer looking to refine your strategy or a business leader seeking innovative ways to stay ahead of the curve, this episode is a must-listen. Get ready to grow your social presence and unlock new opportunities with Growing Social Now!</p><p>Don&apos;t forget to subscribe for weekly episodes packed with actionable insights and expert interviews. Join us on the journey to mastering marketing and driving real results for your business. Welcome to Growing Social Now - let&apos;s grow together!<br/><br/><b>About </b><a href='http://barbararozgonyi.com/'><b>Barbara Rozgonyi</b></a><b> and Growing Social Now</b></p><p>Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the <a href='https://wiredprworks.com/'>top PR blog, </a>wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.</p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>95% of B2B buyers aren&apos;t actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we&apos;ll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership.<br/><br/><a href='https://www.barbararozgonyi.com/blog/gsnnews-thought-leadership-b2b-marketing/'>Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader&apos;s Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedIn</a><br/><br/>Welcome to Growing Social Now, the podcast where we explore the latest trends, strategies, and insights in social media, PR, and digital marketing. Hosted by Barbara Rozgonyi, a seasoned marketing expert, and thought leader, this show is your go-to resource for unlocking growth opportunities in today&apos;s dynamic digital landscape.</p><p>Discover how thought leadership can elevate your brand&apos;s credibility, attract new prospects, retain loyal customers, and maximize profitability on every deal.<br/><br/><a href='https://www.edelman.com/expertise/Business-Marketing/2024-b2b-thought-leadership-report'>Download 2024 B2B Marketing Thought Leadership Report from Edelman and LinkedIn. </a></p><p>Whether you&apos;re a seasoned marketer looking to refine your strategy or a business leader seeking innovative ways to stay ahead of the curve, this episode is a must-listen. Get ready to grow your social presence and unlock new opportunities with Growing Social Now!</p><p>Don&apos;t forget to subscribe for weekly episodes packed with actionable insights and expert interviews. Join us on the journey to mastering marketing and driving real results for your business. Welcome to Growing Social Now - let&apos;s grow together!<br/><br/><b>About </b><a href='http://barbararozgonyi.com/'><b>Barbara Rozgonyi</b></a><b> and Growing Social Now</b></p><p>Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the <a href='https://wiredprworks.com/'>top PR blog, </a>wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.</p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14762911</guid><itunes:image href="https://artwork.captivate.fm/c88c9f2e-7bf0-442a-89ed-267e17b0da76/dvcj9k7tsa2hy1nbv7ia5cr95lri.jpg"/><pubDate>Thu, 28 Mar 2024 07:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/596cf2e4-7bff-462b-807e-78c6b3953b30.mp3" length="3961749" type="audio/mpeg"/><itunes:duration>05:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Activating Your AWESOME with Michelle Mckown-Campbell</title><itunes:title>Activating Your AWESOME with Michelle Mckown-Campbell</itunes:title><description><![CDATA[<p>Have you ever caught a glimpse of yourself in the mirror and thought, &quot;There&apos;s something incredible in there just waiting to burst out&quot;? Our latest episode is bursting with the energy of someone who&apos;s dedicated her career to spotlighting that inner brilliance. We&apos;re joined by the sparkling <a href='https://www.linkedin.com/in/michellemckowncampbell/'>Michelle Mckown-Campbell</a>, who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME framework together, you&apos;ll uncover a treasure trove of skills and experiences that make you uniquely you. Prepare to construct your very own &apos;awesome tree&apos; and learn to appreciate the full spectrum of your personal awesomeness, as Michelle shares tales of lives transformed through her coaching.<br/> <br/> Imagine embracing the entirety of who you are – and I mean every part, warts and all – to unlock the door to your full potential. It&apos;s not just about the feel-good factor; it&apos;s about cutting through the fear that dims your light and finding the courage to shine unapologetically. Through heartfelt anecdotes and practical advice, Michelle, with her irresistible English charm, helps us navigate the societal pressures that often lead us to play small. Our conversation is a loving nudge to dream bigger and a powerful lesson in owning your narrative. If you&apos;re ready to awaken, engage, and optimize the awesomeness within, this is an episode you won&apos;t want to miss! <br/><br/><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi, host of Growing Social Now</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Have you ever caught a glimpse of yourself in the mirror and thought, &quot;There&apos;s something incredible in there just waiting to burst out&quot;? Our latest episode is bursting with the energy of someone who&apos;s dedicated her career to spotlighting that inner brilliance. We&apos;re joined by the sparkling <a href='https://www.linkedin.com/in/michellemckowncampbell/'>Michelle Mckown-Campbell</a>, who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME framework together, you&apos;ll uncover a treasure trove of skills and experiences that make you uniquely you. Prepare to construct your very own &apos;awesome tree&apos; and learn to appreciate the full spectrum of your personal awesomeness, as Michelle shares tales of lives transformed through her coaching.<br/> <br/> Imagine embracing the entirety of who you are – and I mean every part, warts and all – to unlock the door to your full potential. It&apos;s not just about the feel-good factor; it&apos;s about cutting through the fear that dims your light and finding the courage to shine unapologetically. Through heartfelt anecdotes and practical advice, Michelle, with her irresistible English charm, helps us navigate the societal pressures that often lead us to play small. Our conversation is a loving nudge to dream bigger and a powerful lesson in owning your narrative. If you&apos;re ready to awaken, engage, and optimize the awesomeness within, this is an episode you won&apos;t want to miss! <br/><br/><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi, host of Growing Social Now</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14762474</guid><itunes:image href="https://artwork.captivate.fm/f042ba8e-21e5-4449-99fe-3b33d5729e99/sy60hbmn2x6xgleib8ufk4qcmppc.jpg"/><pubDate>Mon, 25 Mar 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/7ae396c4-7126-490e-a3dd-e3a253892c33.mp3" length="26251263" type="audio/mpeg"/><itunes:duration>36:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Rewriting the Brand Marketing Playbook for Customer Loyalty </title><itunes:title>Rewriting the Brand Marketing Playbook for Customer Loyalty </itunes:title><description><![CDATA[<p>How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether you’re a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CMO who leads an iconic Chicago company founded in 1908.  Of note: Working with Patrick and his team, Barbara developed LinkedIn sales training for HuFriedyGroup&apos;s global sales teams. <br/><br/>As we dissect the marketing technology landscape, you&apos;ll discover parallels to the overwhelming choices in a yogurt aisle—each option promising its unique flavor of success. Patrick and I delve into the art of content chunking, drawing lessons from the impactful brevity of Howard Stern and engaging Zappos videos. We&apos;ll address the human touch in storytelling that AI has yet to replicate and strategize on aligning your mission with an ever-expanding product portfolio. Whether it&apos;s leveraging the latest social media trends or crafting captivating, concise content, this episode is your guide to cutting through the noise and resonating with your audience like never before.<br/><br/> <br/><br/><a href='https://www.linkedin.com/in/patrickbernardi/'>Connect with Patrick Bernardi on LinkedIn</a><br/><a href='https://www.linkedin.com/company/hufriedygroup/'>HuFriedyGroup on LinkedIn</a><br/><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn<br/></a><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether you’re a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CMO who leads an iconic Chicago company founded in 1908.  Of note: Working with Patrick and his team, Barbara developed LinkedIn sales training for HuFriedyGroup&apos;s global sales teams. <br/><br/>As we dissect the marketing technology landscape, you&apos;ll discover parallels to the overwhelming choices in a yogurt aisle—each option promising its unique flavor of success. Patrick and I delve into the art of content chunking, drawing lessons from the impactful brevity of Howard Stern and engaging Zappos videos. We&apos;ll address the human touch in storytelling that AI has yet to replicate and strategize on aligning your mission with an ever-expanding product portfolio. Whether it&apos;s leveraging the latest social media trends or crafting captivating, concise content, this episode is your guide to cutting through the noise and resonating with your audience like never before.<br/><br/> <br/><br/><a href='https://www.linkedin.com/in/patrickbernardi/'>Connect with Patrick Bernardi on LinkedIn</a><br/><a href='https://www.linkedin.com/company/hufriedygroup/'>HuFriedyGroup on LinkedIn</a><br/><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn<br/></a><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14683246</guid><itunes:image href="https://artwork.captivate.fm/26437da9-7555-4759-b2e3-f70d2c04e561/80amx0wanmtn30440p5d8ouhslux.jpg"/><pubDate>Wed, 13 Mar 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/41514e7d-f6a3-4767-bd0a-42ed6bcaef00.mp3" length="22446879" type="audio/mpeg"/><itunes:duration>31:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Cultivating Commerce Experience Communities and Personal Brands</title><itunes:title>Cultivating Commerce Experience Communities and Personal Brands</itunes:title><description><![CDATA[<p>Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands?  In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences.</p><p>Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elena’s own rising star.  <br/><br/>Listen in to find out how you can build an authentic personal brand and foster human connections both vital skills in our digital world.<br/><br/><a href='https://www.linkedin.com/in/elenakacan/'>Connect with Elena Kacan on LinkedIn</a><br/><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands?  In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences.</p><p>Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elena’s own rising star.  <br/><br/>Listen in to find out how you can build an authentic personal brand and foster human connections both vital skills in our digital world.<br/><br/><a href='https://www.linkedin.com/in/elenakacan/'>Connect with Elena Kacan on LinkedIn</a><br/><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14407869</guid><itunes:image href="https://artwork.captivate.fm/89040db4-00f5-49b5-a4e5-78d10e559429/9v41bhqpsrfmtci7ztz5j6sx1q8t.jpg"/><pubDate>Wed, 31 Jan 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/5ba5f664-8118-4690-872f-fd2e846e3b06.mp3" length="20037883" type="audio/mpeg"/><itunes:duration>27:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Smart Strategies, Sharp Risks: The Marketing Pro&apos;s Quick Guide to AI + ChatGPT </title><itunes:title>Smart Strategies, Sharp Risks: The Marketing Pro&apos;s Quick Guide to AI + ChatGPT </itunes:title><description><![CDATA[<p>What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. 🚀🔮<br/><br/><b>Episode Highlights<br/></b><br/></p><p>🧠 <b>AI as a Marketer&apos;s Sidekick: Boosting Creativity &amp; Efficiency </b>Learn how AI can be your ultimate ally in brainstorming ideas, editing content, and even generating ad copy. It&apos;s a game-changer for efficiency and innovation! 🚀💡</p><p>🚨 <b>Navigating Risks: Authenticity, Plagiarism, and Ethical Considerations </b>The episode didn&apos;t shy away from the tough questions. How do we maintain authenticity? What about the risks of plagiarism? Barbara and Phoebe delved into ethical considerations and the need for responsible AI use. 🌐🤝</p><p>🔮 <b>The Future of AI in Marketing: Balancing Innovation and Responsibility </b>What&apos;s in store for AI and marketing in 2024? The speakers shared their visions, emphasizing the need for a balance between innovation and responsibility. Exciting times ahead! 🚀🔗<br/><br/><a href='https://linkedin.com/in/phoebesvoboda'>Phoebe Svoboda</a>: Crafting Client Success | Senior Digital Marketing Director | Visionary Social Media Ad Strategist | Community Engagement Expert</p><p>With over a decade of creative expertise, Phoebe excels at crafting comprehensive plans for clients. In the association industry, her efforts led to a 150%+ surge in website traffic and a 300%+ growth in social media following. Her major brand hospitality experience includes Cambria, Hilton, Hyatt, and Marriott, where her visionary approach, content skills, and community engagement expertise create impactful brand-audience connections. Always ahead in the digital marketing game, Phoebe consistently surpasses KPIs, delivering outstanding ROI.</p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi:</a> Transformative Digital Marketer PR Thought Leader | Fractional CMO | Inspirational Speaker | LinkedIn Growth Coach | AI Enthusiast | CEO, CoryWest Media</p><p>With a rich client portfolio - from Fortune 150 brands to the Federal Reserve to global small businesses, Barbara is a pioneering digital PR thought leader, Fractional CMO, AI ChatGPT enthusiast, and LinkedIn growth coach. The publisher of an award-winning blog, wiredPRworks.com, Barbara hosts the podcast “Growing Social Now.” An inspiring international speaker and motivating global sales trainer, Barbara&apos;s live and hybrid programs educate, equip, and elevate. <a href='https://barbararozgonyi.com'>BarbaraRozgonyi.com</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. 🚀🔮<br/><br/><b>Episode Highlights<br/></b><br/></p><p>🧠 <b>AI as a Marketer&apos;s Sidekick: Boosting Creativity &amp; Efficiency </b>Learn how AI can be your ultimate ally in brainstorming ideas, editing content, and even generating ad copy. It&apos;s a game-changer for efficiency and innovation! 🚀💡</p><p>🚨 <b>Navigating Risks: Authenticity, Plagiarism, and Ethical Considerations </b>The episode didn&apos;t shy away from the tough questions. How do we maintain authenticity? What about the risks of plagiarism? Barbara and Phoebe delved into ethical considerations and the need for responsible AI use. 🌐🤝</p><p>🔮 <b>The Future of AI in Marketing: Balancing Innovation and Responsibility </b>What&apos;s in store for AI and marketing in 2024? The speakers shared their visions, emphasizing the need for a balance between innovation and responsibility. Exciting times ahead! 🚀🔗<br/><br/><a href='https://linkedin.com/in/phoebesvoboda'>Phoebe Svoboda</a>: Crafting Client Success | Senior Digital Marketing Director | Visionary Social Media Ad Strategist | Community Engagement Expert</p><p>With over a decade of creative expertise, Phoebe excels at crafting comprehensive plans for clients. In the association industry, her efforts led to a 150%+ surge in website traffic and a 300%+ growth in social media following. Her major brand hospitality experience includes Cambria, Hilton, Hyatt, and Marriott, where her visionary approach, content skills, and community engagement expertise create impactful brand-audience connections. Always ahead in the digital marketing game, Phoebe consistently surpasses KPIs, delivering outstanding ROI.</p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi:</a> Transformative Digital Marketer PR Thought Leader | Fractional CMO | Inspirational Speaker | LinkedIn Growth Coach | AI Enthusiast | CEO, CoryWest Media</p><p>With a rich client portfolio - from Fortune 150 brands to the Federal Reserve to global small businesses, Barbara is a pioneering digital PR thought leader, Fractional CMO, AI ChatGPT enthusiast, and LinkedIn growth coach. The publisher of an award-winning blog, wiredPRworks.com, Barbara hosts the podcast “Growing Social Now.” An inspiring international speaker and motivating global sales trainer, Barbara&apos;s live and hybrid programs educate, equip, and elevate. <a href='https://barbararozgonyi.com'>BarbaraRozgonyi.com</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14147058</guid><itunes:image href="https://artwork.captivate.fm/37249a36-9dc8-44a1-8775-f1405f059e5d/x2bgw4lc6xfpzehruac58z95ujge.jpg"/><pubDate>Thu, 14 Dec 2023 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/3c55e870-da7c-4ff6-b71b-cb436fc388b4.mp3" length="21289205" type="audio/mpeg"/><itunes:duration>29:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel</title><itunes:title>Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel</itunes:title><description><![CDATA[<p>What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!<br/><br/><b>#BizRizz Takeaways for Marketers </b><br/><br/><b>Develop an Engaging Corporate Brand Persona</b></p><p>In the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character.<br/><br/><b>Strategically Show Off Your #BizRizz</b></p><p>A dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity.  And adding #BizRizz to your company brand connects you with your customer&apos;s PR: Personality + Reputation. <br/><br/><b>Align with Gen Z’s Greater Purpose</b></p><p>Regarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about. </p><p><b>The Future Is Friendly: Embracing the Power of Personality Hires</b></p><p>Bella Rose Mortel&apos;s illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding.</p><p>Bella Rose Mortel is a Social Media Strategist at<a href='https://beehiiv.com'> Beehiiv,</a> developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok.  Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. <a href='https://www.linkedin.com/in/bellarosemortel/'><b>Connect with Bella Rose Mortel on LinkedIn</b></a><b> and </b><a href='https://www.tiktok.com/@bellarosemortel?lang=en'><b>TikTok</b></a><b><br/></b><a href='https://bella-roses-newsletter.beehiiv.com/)'><b>Subscribe to Office Slayers Newsletter</b></a></p><p><a href='https://linkedin.com/in/barbararozgonyi'><b>Connect with Barbara Rozgonyi on LinkedIn </b></a></p><p>#newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZ</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!<br/><br/><b>#BizRizz Takeaways for Marketers </b><br/><br/><b>Develop an Engaging Corporate Brand Persona</b></p><p>In the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character.<br/><br/><b>Strategically Show Off Your #BizRizz</b></p><p>A dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity.  And adding #BizRizz to your company brand connects you with your customer&apos;s PR: Personality + Reputation. <br/><br/><b>Align with Gen Z’s Greater Purpose</b></p><p>Regarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about. </p><p><b>The Future Is Friendly: Embracing the Power of Personality Hires</b></p><p>Bella Rose Mortel&apos;s illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding.</p><p>Bella Rose Mortel is a Social Media Strategist at<a href='https://beehiiv.com'> Beehiiv,</a> developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok.  Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. <a href='https://www.linkedin.com/in/bellarosemortel/'><b>Connect with Bella Rose Mortel on LinkedIn</b></a><b> and </b><a href='https://www.tiktok.com/@bellarosemortel?lang=en'><b>TikTok</b></a><b><br/></b><a href='https://bella-roses-newsletter.beehiiv.com/)'><b>Subscribe to Office Slayers Newsletter</b></a></p><p><a href='https://linkedin.com/in/barbararozgonyi'><b>Connect with Barbara Rozgonyi on LinkedIn </b></a></p><p>#newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZ</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14106455</guid><itunes:image href="https://artwork.captivate.fm/598b7bce-7387-4ad7-b19d-897e71ea0d40/cug11k8fpoquvvbcppkkdoxbwopx.jpg"/><pubDate>Thu, 07 Dec 2023 09:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c698d64e-3fd3-4989-8d35-71a2ae76a906.mp3" length="19436009" type="audio/mpeg"/><itunes:duration>26:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Unpacking the Future: 10 Top 2024 Trends for Travel Marketing</title><itunes:title>Unpacking the Future: 10 Top 2024 Trends for Travel Marketing</itunes:title><description><![CDATA[<p>In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group&apos;s Unpack &apos;24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing.<br/><br/>As a new generation of travelers – Gen Gen AI – fully embraces generative AI technology, destination marketers can leverage this trend to enhance the travel experience. With half of respondents expressing curiosity about using AI in trip planning, marketers can explore incorporating AI functionalities into their promotional strategies, offering personalized and tech-savvy travel solutions.</p><p>As destination marketers gear up for 2024, Expedia Group&apos;s Unpack &apos;24 report serves as an indispensable guide to navigating the evolving landscape of travel trends. From leveraging set-jetting and destination dupes to crafting campaigns around unique vibes and cultural stays, marketers have a wealth of insights to shape compelling narratives for their target audiences. By embracing these trends, destination marketers can not only stay ahead of the curve but also create memorable and resonant experiences that captivate the imaginations of travelers in the coming year.<br/><br/>Need help navigating branding, marketing and PR? <br/>Barbara Rozgonyi is a Fractional CMO, business strategy coach, and keynote speaker.<br/><br/>Barbara Rozgonyi publishes wiredPRworks (<a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFA0OUVyNlNqYThfN2g0czdGYjRrbFN4cHhSUXxBQ3Jtc0ttdjJ0d2M2azVNTS1PaVhSamtpdGxnQnQ0cjhUS2EzcGN1R2FHcF9UaXNzZ1FMZzd1eXRMUXJSNW5iRkk3MFQ2YWk2cy1DNlA0dlBkMXcyNGdMWVlNY2tKeGVWcWc1enlWUEFGMjFQUnVQYlRRRk9jRQ&amp;q=https%3A%2F%2Fwiredprworks.com%2F&amp;v=OarD2Tu4-ZI'>https://wiredprworks.com</a>), a top 50 PR blog and is an <a href='https://barbararozgonyi.com'>international keynote speaker</a>.<br/> <br/><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a><br/><br/></p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group&apos;s Unpack &apos;24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing.<br/><br/>As a new generation of travelers – Gen Gen AI – fully embraces generative AI technology, destination marketers can leverage this trend to enhance the travel experience. With half of respondents expressing curiosity about using AI in trip planning, marketers can explore incorporating AI functionalities into their promotional strategies, offering personalized and tech-savvy travel solutions.</p><p>As destination marketers gear up for 2024, Expedia Group&apos;s Unpack &apos;24 report serves as an indispensable guide to navigating the evolving landscape of travel trends. From leveraging set-jetting and destination dupes to crafting campaigns around unique vibes and cultural stays, marketers have a wealth of insights to shape compelling narratives for their target audiences. By embracing these trends, destination marketers can not only stay ahead of the curve but also create memorable and resonant experiences that captivate the imaginations of travelers in the coming year.<br/><br/>Need help navigating branding, marketing and PR? <br/>Barbara Rozgonyi is a Fractional CMO, business strategy coach, and keynote speaker.<br/><br/>Barbara Rozgonyi publishes wiredPRworks (<a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFA0OUVyNlNqYThfN2g0czdGYjRrbFN4cHhSUXxBQ3Jtc0ttdjJ0d2M2azVNTS1PaVhSamtpdGxnQnQ0cjhUS2EzcGN1R2FHcF9UaXNzZ1FMZzd1eXRMUXJSNW5iRkk3MFQ2YWk2cy1DNlA0dlBkMXcyNGdMWVlNY2tKeGVWcWc1enlWUEFGMjFQUnVQYlRRRk9jRQ&amp;q=https%3A%2F%2Fwiredprworks.com%2F&amp;v=OarD2Tu4-ZI'>https://wiredprworks.com</a>), a top 50 PR blog and is an <a href='https://barbararozgonyi.com'>international keynote speaker</a>.<br/> <br/><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a><br/><br/></p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14094776</guid><itunes:image href="https://artwork.captivate.fm/b58e4200-b97b-4bda-ae5f-db4e6c5620ad/0gnbwuyrff0y3pcp35mc18kefu3p.jpg"/><pubDate>Tue, 05 Dec 2023 15:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/f7e2a8b4-d420-4113-bf9e-32613acd5c22.mp3" length="8350379" type="audio/mpeg"/><itunes:duration>11:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Decoding the LinkedIn Network Impact: Harvard Business School Study Findings </title><itunes:title>Decoding the LinkedIn Network Impact: Harvard Business School Study Findings </itunes:title><description><![CDATA[<p>How does LinkedIn power relationships and impact companies? <br/><br/>Join <a href='https://barbararozgonyi.com'>Barbara Rozgonyi </a>on the latest episode of &quot;Growing Social Now News&quot; as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies.  Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success.</p><p>Top Takeaway: Companies whose real-world employee connections put them at the center of their professional communities performed better than peer companies whose workforces were less well-connected and, as a result, on the periphery of the same community.<br/><br/></p><ol><li><b>Relationships Matter More Than Ever:</b>  A study mapping 2 billion employee relationships on LinkedIn reveals that companies at the center of professional communities consistently outperform their less-connected counterparts.</li><li><b>Social Media as a Turbocharger for Networking: </b>LinkedIn connections become a tangible proxy for real-world connections, providing unique opportunities for measurement and study.</li><li><b>Size Doesn&apos;t Dictate Connectivity:</b> Contrary to common belief, the study reveals that small companies can shine in connectivity, while large ones may lag. </li><li><b>Professional Networks Contribute to Company Success:</b>  Companies at the center of their networks tend to produce more patented innovations, driving both scientific and economic value.</li><li><b>Strategic Importance of LinkedIn Consulting:</b>  Whether optimizing LinkedIn profiles for trade shows, enhancing company visibility, or providing sales team training, LinkedIn consulting serves as a strategic bridge between research and real-world success.</li><li><b>Connectivity Drives Innovation:</b> The episode concludes by reinforcing the idea that connectivity directly influences a company&apos;s success, driving innovation and market impact. Barbara encourages businesses to foster impactful communications and connections to achieve organizational excellence.</li></ol><br/><p><a href='https://hbswk.hbs.edu/item/the-network-effect-why-companies-should-care-about-employees-linkedin-connections'>More on the Harvard Business School LinkedIn study.</a></p><p>Barbara Rozgonyi publishes <a href='https://wiredprworks.com/'>wiredPRworks</a>, a top 50 PR blog, and is an<a href='https://linkedin.com/in/barbararozgonyi'> international keynote speaker.</a><br/><br/><br/><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>How does LinkedIn power relationships and impact companies? <br/><br/>Join <a href='https://barbararozgonyi.com'>Barbara Rozgonyi </a>on the latest episode of &quot;Growing Social Now News&quot; as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies.  Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success.</p><p>Top Takeaway: Companies whose real-world employee connections put them at the center of their professional communities performed better than peer companies whose workforces were less well-connected and, as a result, on the periphery of the same community.<br/><br/></p><ol><li><b>Relationships Matter More Than Ever:</b>  A study mapping 2 billion employee relationships on LinkedIn reveals that companies at the center of professional communities consistently outperform their less-connected counterparts.</li><li><b>Social Media as a Turbocharger for Networking: </b>LinkedIn connections become a tangible proxy for real-world connections, providing unique opportunities for measurement and study.</li><li><b>Size Doesn&apos;t Dictate Connectivity:</b> Contrary to common belief, the study reveals that small companies can shine in connectivity, while large ones may lag. </li><li><b>Professional Networks Contribute to Company Success:</b>  Companies at the center of their networks tend to produce more patented innovations, driving both scientific and economic value.</li><li><b>Strategic Importance of LinkedIn Consulting:</b>  Whether optimizing LinkedIn profiles for trade shows, enhancing company visibility, or providing sales team training, LinkedIn consulting serves as a strategic bridge between research and real-world success.</li><li><b>Connectivity Drives Innovation:</b> The episode concludes by reinforcing the idea that connectivity directly influences a company&apos;s success, driving innovation and market impact. Barbara encourages businesses to foster impactful communications and connections to achieve organizational excellence.</li></ol><br/><p><a href='https://hbswk.hbs.edu/item/the-network-effect-why-companies-should-care-about-employees-linkedin-connections'>More on the Harvard Business School LinkedIn study.</a></p><p>Barbara Rozgonyi publishes <a href='https://wiredprworks.com/'>wiredPRworks</a>, a top 50 PR blog, and is an<a href='https://linkedin.com/in/barbararozgonyi'> international keynote speaker.</a><br/><br/><br/><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14012014</guid><itunes:image href="https://artwork.captivate.fm/920fdf1f-b5a4-4415-8f94-67c072658a45/wmsa1prwm934l0y22r39xk4l8h9k.jpg"/><pubDate>Tue, 21 Nov 2023 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/58cddfcb-bd96-4642-a9dc-8315751c8235.mp3" length="4217698" type="audio/mpeg"/><itunes:duration>05:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>PR Trends in News Consumption: New Insights from Pew Research Center</title><itunes:title>PR Trends in News Consumption: New Insights from Pew Research Center</itunes:title><description><![CDATA[<div><em>Are Your PR Strategies Keeping Pace with the Digital Shift in News Consumption?<br/></em><br/></div><div>In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here&apos;s the question: Are your public relations strategies evolving with it?<br/><br/></div><div>In the latest episode of &quot;Growing Social Now New&quot; hosted by the seasoned expert in social media marketing and public relations,<a href='https://barbararozgonyi.com'> Barbara Rozgonyi</a>, the spotlight is on the transformative changes in how Americans access news. <br/><br/></div><div>As the digital era redefines how we consume news, Public Relations (PR) professionals find themselves at a crossroads, grappling with shifting preferences and diverse pathways for information. Listen in for ways to stay on the right path to reach the media with your messages.<br/><br/><em>Key Takeaways: Adapting Your PR Strategy for Success<br/></em><br/></div><ol><li><strong>Digital Dominance:</strong> The data screams a clear message – digital is king. With 56% of adults now sourcing news from digital devices, it&apos;s imperative for PR strategies to align with this digital shift.</li><li><strong>Rise of Podcasts:</strong> While radio and print decline, podcasts are on the rise. Understanding this trend provides a unique avenue for PR professionals to explore new media placements.</li><li><strong>Demographic Nuances:</strong>  Understanding the preferences of different age groups, genders, and income brackets is paramount for effective PR outreach.</li><li><strong>Strategic PR Planning:</strong> In a world inundated with data, strategic planning becomes the compass for PR professionals. Rozgonyi offers her expertise to help businesses navigate the complexities, attract attention, and connect with their target communities.</li></ol><br/><p><a href='https://www.pewresearch.org/short-reads/2023/11/28/audiences-are-declining-for-traditional-news-media-in-the-us-with-some-exceptions/'>More from Pew Research on the changing news trends.</a><br/><br/>Barbara Rozgonyi publishes <a href='https://wiredprworks.com'>wiredPRworks</a>, a top 50 PR blog and is an<a href='https://linkedin.com/in/barbararozgonyi'> international keynote speaker.<br/></a><br/><br/></p><div><br/></div><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<div><em>Are Your PR Strategies Keeping Pace with the Digital Shift in News Consumption?<br/></em><br/></div><div>In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here&apos;s the question: Are your public relations strategies evolving with it?<br/><br/></div><div>In the latest episode of &quot;Growing Social Now New&quot; hosted by the seasoned expert in social media marketing and public relations,<a href='https://barbararozgonyi.com'> Barbara Rozgonyi</a>, the spotlight is on the transformative changes in how Americans access news. <br/><br/></div><div>As the digital era redefines how we consume news, Public Relations (PR) professionals find themselves at a crossroads, grappling with shifting preferences and diverse pathways for information. Listen in for ways to stay on the right path to reach the media with your messages.<br/><br/><em>Key Takeaways: Adapting Your PR Strategy for Success<br/></em><br/></div><ol><li><strong>Digital Dominance:</strong> The data screams a clear message – digital is king. With 56% of adults now sourcing news from digital devices, it&apos;s imperative for PR strategies to align with this digital shift.</li><li><strong>Rise of Podcasts:</strong> While radio and print decline, podcasts are on the rise. Understanding this trend provides a unique avenue for PR professionals to explore new media placements.</li><li><strong>Demographic Nuances:</strong>  Understanding the preferences of different age groups, genders, and income brackets is paramount for effective PR outreach.</li><li><strong>Strategic PR Planning:</strong> In a world inundated with data, strategic planning becomes the compass for PR professionals. Rozgonyi offers her expertise to help businesses navigate the complexities, attract attention, and connect with their target communities.</li></ol><br/><p><a href='https://www.pewresearch.org/short-reads/2023/11/28/audiences-are-declining-for-traditional-news-media-in-the-us-with-some-exceptions/'>More from Pew Research on the changing news trends.</a><br/><br/>Barbara Rozgonyi publishes <a href='https://wiredprworks.com'>wiredPRworks</a>, a top 50 PR blog and is an<a href='https://linkedin.com/in/barbararozgonyi'> international keynote speaker.<br/></a><br/><br/></p><div><br/></div><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-14012021</guid><itunes:image href="https://artwork.captivate.fm/1a8e2c9e-33ae-48a2-8358-dc30f2d18b62/wxwyjkko97t45gt9ugktnmi7xabm.jpg"/><pubDate>Tue, 21 Nov 2023 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/430016df-c566-4f67-b2ec-7fc6d730bf8b.mp3" length="3844199" type="audio/mpeg"/><itunes:duration>05:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Connecting CX and Marketing for an Optimal Customer Experience: Strategies, Trends, Insights for Smart Marketers</title><itunes:title>Connecting CX and Marketing for an Optimal Customer Experience: Strategies, Trends, Insights for Smart Marketers</itunes:title><description><![CDATA[<p>Ever wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. 🚀</p><p>🤔 <b>Ever struggled to define CX or understand its role in marketing?</b><br/>Shelly breaks it down—CX is about the customer&apos;s journey, emotions, and expectations at every touchpoint. It&apos;s a multidisciplinary approach involving marketing, data analytics, product design, and more.</p><p>🌐 <b>How CX and Marketing Work Hand-in-Hand</b><br/>Discover the dynamic interplay between CX and marketing—beyond silos. Shelly reveals how leading organizations like Amazon, Apple, Disney, and Southwest Airlines seamlessly integrate strategies to build customer-centric cultures.</p><p>🌟 <b>Strategic CX Insights for Marketers</b><br/>Shelly&apos;s advice? Identify quick wins aligned with business KPIs, invest in digital CX, and leverage customer insights for emotional engagement. Learn from industry giants who prioritize CX for explosive growth.</p><p>🚀 <b>2024 CX Trends You Can&apos;t Ignore</b><br/>Explore the future with insights into trends like Generative AI, Smart Subscriptions, and Sentiment-Driven CX.  Look into the future landscape of customer experience with these game-changing innovations.</p><p>🔥 <b>Meet the Expert: Shelly Chandler</b><br/>With over 25 years in CX strategy, Shelly is a catalyst for driving action within organizations. Hear her wisdom on aligning CX and marketing, embracing trends, and creating unbeatable customer experiences.</p><p>🎧 <b>Ready to Transform Your CX Game?</b><br/>Join Barbara and Shelly in this insightful episode—your ticket to turning customers into advocates. Listen now for actionable CX strategies and a glimpse into the future of customer experience.</p><p><b>Guest Credentials:</b><br/>Shelly Chandler - Senior CX Strategist, Industry Veteran, Transformative Leader.<br/><a href='https://www.linkedin.com/in/shelly-chandler-cxleader/'>Connect with Shelly on LinkedIn.</a></p><p><b>Host:</b><br/>Barbara Rozgonyi - Communication Innovator, Founder of CoryWest Media, Digital Marketing PR Thought Leader.<br/><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara on LinkedIn</a> and visit <a href='https://barbararozgonyi.com'>BarbaraRozgonyi.com </a>to book transformative training, speaking, consulting, or coaching programs.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Ever wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. 🚀</p><p>🤔 <b>Ever struggled to define CX or understand its role in marketing?</b><br/>Shelly breaks it down—CX is about the customer&apos;s journey, emotions, and expectations at every touchpoint. It&apos;s a multidisciplinary approach involving marketing, data analytics, product design, and more.</p><p>🌐 <b>How CX and Marketing Work Hand-in-Hand</b><br/>Discover the dynamic interplay between CX and marketing—beyond silos. Shelly reveals how leading organizations like Amazon, Apple, Disney, and Southwest Airlines seamlessly integrate strategies to build customer-centric cultures.</p><p>🌟 <b>Strategic CX Insights for Marketers</b><br/>Shelly&apos;s advice? Identify quick wins aligned with business KPIs, invest in digital CX, and leverage customer insights for emotional engagement. Learn from industry giants who prioritize CX for explosive growth.</p><p>🚀 <b>2024 CX Trends You Can&apos;t Ignore</b><br/>Explore the future with insights into trends like Generative AI, Smart Subscriptions, and Sentiment-Driven CX.  Look into the future landscape of customer experience with these game-changing innovations.</p><p>🔥 <b>Meet the Expert: Shelly Chandler</b><br/>With over 25 years in CX strategy, Shelly is a catalyst for driving action within organizations. Hear her wisdom on aligning CX and marketing, embracing trends, and creating unbeatable customer experiences.</p><p>🎧 <b>Ready to Transform Your CX Game?</b><br/>Join Barbara and Shelly in this insightful episode—your ticket to turning customers into advocates. Listen now for actionable CX strategies and a glimpse into the future of customer experience.</p><p><b>Guest Credentials:</b><br/>Shelly Chandler - Senior CX Strategist, Industry Veteran, Transformative Leader.<br/><a href='https://www.linkedin.com/in/shelly-chandler-cxleader/'>Connect with Shelly on LinkedIn.</a></p><p><b>Host:</b><br/>Barbara Rozgonyi - Communication Innovator, Founder of CoryWest Media, Digital Marketing PR Thought Leader.<br/><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara on LinkedIn</a> and visit <a href='https://barbararozgonyi.com'>BarbaraRozgonyi.com </a>to book transformative training, speaking, consulting, or coaching programs.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-13984833</guid><itunes:image href="https://artwork.captivate.fm/25257b23-f39d-4d71-b8b2-efa4aff0ee14/cesaoauwlmtig0n9mlqaql2a43si.jpg"/><pubDate>Thu, 16 Nov 2023 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e72f7076-91e7-4c0d-b0b5-fb4b39a94c1b.mp3" length="20313116" type="audio/mpeg"/><itunes:duration>28:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Future of Work: AI, Microsoft CoPilot, Kindness</title><itunes:title>Future of Work: AI, Microsoft CoPilot, Kindness</itunes:title><description><![CDATA[<p><b>From the early days of social networks to the latest AI-powered tools like Microsoft Teams, let&apos;s explore the intersection of technology, culture, and productivity - and tells you what&apos;s coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgonyi, a PR and digital marketing expert - take us on a journey through the changing landscape of workplace collaboration. <br/><br/>Future of Work with Jeff Willinger Top Takeaways</b></p><ol><li><b>Blend of Physical and Digital Collaboration</b>: The future workplace will seamlessly integrate in-person and online collaboration, thanks to tools like Microsoft Teams, SharePoint, and OneDrive.</li><li><b>AI-Powered Productivity</b>: AI assistants like Microsoft&apos;s Copilot can enhance productivity by automating tasks like meeting note-taking, enabling employees to focus on more substantive work.</li><li><b>Technology Supports, Doesn&apos;t Replace People</b>: While technology like AI can automate tasks, it&apos;s designed to support and enhance human collaboration, not replace workers.</li><li><b>Culture Remains Crucial</b>: No matter how advanced the technology, a supportive and inclusive workplace culture established by leadership is essential for engaging employees and unlocking their potential.</li><li><b>The Power of Community</b>: Creating a sense of community is crucial for employee engagement through diversity groups, community service projects, and social events.</li><li><b>Leadership&apos;s Role in Culture</b>: Leadership plays a pivotal role in establishing and nurturing workplace culture. Digital tools can reinforce this culture and connect distributed teams.</li><li><b>Innovation in Collaboration Tools</b>: Collaboration tools have evolved significantly, enabling seamless digital teamwork across different locations.</li><li><b>AI as an Assistant, Not a Replacement</b>: AI, such as Copilot, serves as an assistant that handles routine tasks, freeing employees to focus on more strategic and creative work.</li><li><b>Putting People First</b>: The success of any technology initiative hinges on putting people at the center to enhance the human experience, not overshadow it.</li><li><b>Continuous Evolution</b>: Workplace communication and collaboration will continue to evolve, but nurturing culture and community will always be a top priority.</li></ol><br/><p><a href='https://www.linkedin.com/in/jeffwillinger/'><b>Connect with Jeff Willinger on LinkedIn</b></a><b> <br/></b><a href='https://www.withum.com/our-people/jeff-willinger/'><b>Jeff Willinger at Withum</b></a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p><b>From the early days of social networks to the latest AI-powered tools like Microsoft Teams, let&apos;s explore the intersection of technology, culture, and productivity - and tells you what&apos;s coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgonyi, a PR and digital marketing expert - take us on a journey through the changing landscape of workplace collaboration. <br/><br/>Future of Work with Jeff Willinger Top Takeaways</b></p><ol><li><b>Blend of Physical and Digital Collaboration</b>: The future workplace will seamlessly integrate in-person and online collaboration, thanks to tools like Microsoft Teams, SharePoint, and OneDrive.</li><li><b>AI-Powered Productivity</b>: AI assistants like Microsoft&apos;s Copilot can enhance productivity by automating tasks like meeting note-taking, enabling employees to focus on more substantive work.</li><li><b>Technology Supports, Doesn&apos;t Replace People</b>: While technology like AI can automate tasks, it&apos;s designed to support and enhance human collaboration, not replace workers.</li><li><b>Culture Remains Crucial</b>: No matter how advanced the technology, a supportive and inclusive workplace culture established by leadership is essential for engaging employees and unlocking their potential.</li><li><b>The Power of Community</b>: Creating a sense of community is crucial for employee engagement through diversity groups, community service projects, and social events.</li><li><b>Leadership&apos;s Role in Culture</b>: Leadership plays a pivotal role in establishing and nurturing workplace culture. Digital tools can reinforce this culture and connect distributed teams.</li><li><b>Innovation in Collaboration Tools</b>: Collaboration tools have evolved significantly, enabling seamless digital teamwork across different locations.</li><li><b>AI as an Assistant, Not a Replacement</b>: AI, such as Copilot, serves as an assistant that handles routine tasks, freeing employees to focus on more strategic and creative work.</li><li><b>Putting People First</b>: The success of any technology initiative hinges on putting people at the center to enhance the human experience, not overshadow it.</li><li><b>Continuous Evolution</b>: Workplace communication and collaboration will continue to evolve, but nurturing culture and community will always be a top priority.</li></ol><br/><p><a href='https://www.linkedin.com/in/jeffwillinger/'><b>Connect with Jeff Willinger on LinkedIn</b></a><b> <br/></b><a href='https://www.withum.com/our-people/jeff-willinger/'><b>Jeff Willinger at Withum</b></a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-13896000</guid><itunes:image href="https://artwork.captivate.fm/215b46e0-6a79-4e31-8f7f-5edbbde9e5ea/zfny8rgtp1c06dleu5asctnpz5dx.jpg"/><pubDate>Thu, 02 Nov 2023 12:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a7532f5f-479b-4d85-963f-4631fd2576dd.mp3" length="20064039" type="audio/mpeg"/><itunes:duration>27:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>How a Fractional CMO Fuels Fast and Healthy Growth</title><itunes:title>How a Fractional CMO Fuels Fast and Healthy Growth</itunes:title><description><![CDATA[<p>The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today&apos;s landscape. To explore this emerging opportunity,  Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions.</p><p><b>What is a Fractional CMO?</b></p><p>A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies to streamline operations, boost revenue, and unlock growth. While the title is new, Barbara has fulfilled this CMO role for years.</p><p><b>When to Engage a Fractional CMO</b></p><p>Hiring a fractional CMO brings an objective external perspective. For family businesses running unchanged for decades, a fresh look identifies areas needing adaptation. Preparing a company for sale also benefits from elevating marketing practices.</p><p><b>Eliminating Confusion</b></p><p>With endless marketing options, determining the right tools is challenging. Changing platforms can disrupt teams. A fractional CMO conducts an unbiased evaluation to make data-backed recommendations.</p><p><b>The Power of Strategy</b></p><p>Business owners often focus on tactics without an overarching strategy. Tactics alone lead astray. A fractional CMO builds a holistic plan tied to goals for optimal growth.</p><p><b>Why Choose Barbara?</b></p><p>With broad experience - from internal comms to podcasting - Barbara offers multifaceted insights. Her “Four Winds” approach dives into digital, direct, dynamic, and data facets of marketing. She ensures your digital presence excels, optimizes communication, injects creative storytelling, and mines data for profitability.</p><p>Barbara’s mission is to help businesses serve more people, make more money, and find enjoyment. She&apos;s a transformative force to propel any organization forward.</p><p><b>Get Started</b></p><p>Discover if a fractional CMO is right for you through an intro call with Barbara. Access the link on her LinkedIn profile or email <a href='mailto:hello@barbararozgonyi.com'>hello@barbararozgonyi.com</a>.</p><p>Barbara Rozgonyi offers the strategic vision and marketing expertise to guide businesses to the next level. Let her fresh perspective set you up for enduring success.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today&apos;s landscape. To explore this emerging opportunity,  Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions.</p><p><b>What is a Fractional CMO?</b></p><p>A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies to streamline operations, boost revenue, and unlock growth. While the title is new, Barbara has fulfilled this CMO role for years.</p><p><b>When to Engage a Fractional CMO</b></p><p>Hiring a fractional CMO brings an objective external perspective. For family businesses running unchanged for decades, a fresh look identifies areas needing adaptation. Preparing a company for sale also benefits from elevating marketing practices.</p><p><b>Eliminating Confusion</b></p><p>With endless marketing options, determining the right tools is challenging. Changing platforms can disrupt teams. A fractional CMO conducts an unbiased evaluation to make data-backed recommendations.</p><p><b>The Power of Strategy</b></p><p>Business owners often focus on tactics without an overarching strategy. Tactics alone lead astray. A fractional CMO builds a holistic plan tied to goals for optimal growth.</p><p><b>Why Choose Barbara?</b></p><p>With broad experience - from internal comms to podcasting - Barbara offers multifaceted insights. Her “Four Winds” approach dives into digital, direct, dynamic, and data facets of marketing. She ensures your digital presence excels, optimizes communication, injects creative storytelling, and mines data for profitability.</p><p>Barbara’s mission is to help businesses serve more people, make more money, and find enjoyment. She&apos;s a transformative force to propel any organization forward.</p><p><b>Get Started</b></p><p>Discover if a fractional CMO is right for you through an intro call with Barbara. Access the link on her LinkedIn profile or email <a href='mailto:hello@barbararozgonyi.com'>hello@barbararozgonyi.com</a>.</p><p>Barbara Rozgonyi offers the strategic vision and marketing expertise to guide businesses to the next level. Let her fresh perspective set you up for enduring success.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-13797665</guid><itunes:image href="https://artwork.captivate.fm/1a8e2c9e-33ae-48a2-8358-dc30f2d18b62/wxwyjkko97t45gt9ugktnmi7xabm.jpg"/><pubDate>Tue, 17 Oct 2023 17:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d95521b9-b7cd-4c97-b9b2-3f928187ec4a.mp3" length="5214651" type="audio/mpeg"/><itunes:duration>07:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Outward and Upward - How Mental Shifts Impact Leadership</title><itunes:title>Outward and Upward - How Mental Shifts Impact Leadership</itunes:title><description><![CDATA[<p>What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 -  talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life with Barbara Rozgonyi, host of Growing Social Now.</p><p><b>Key Highlights</b></p><p>Embracing Passion Over the &quot;Growth at All Costs&quot; Mindset</p><p>Finding Your Inner Light and Strength for Positive Actions</p><p>Social Media: The Game-Changer in the Buying Experience</p><p>80% of the Buying Experience Happens Before Contacting Sales</p><p>Building Communities to Stand Out from the Commodity</p><p>Unlocking Human Potential in the Business World</p><p>Having inward and outward perspectives drives success in the business world, and life.</p><p>When marketers prioritize collaboration, everyone works towards the common good.</p><p>Set biases and egos aside to appreciate people’s gifts, passions, and priorities.</p><p><b>Chapters</b></p><p>1 <b>Exploring the Benefits of an Outward Mindset with Lisa Sharapata, Recognized by C I O Look as One of the Most 10 Influential CMOs to Follow in 2023</b></p><p>00:00 - 06:37</p><p>2 <b>Bringing Humanity Back to the Workplace: Going Beyond Growth at All Costs</b></p><p>06:37 - 13:14</p><p>3 <b>The Mindset Shift: Exploring Social Media, Experiences, and Tapping Into Engagement</b></p><p>13:15 - 18:55</p><p>4 <b>The Power of Social Media and the Benefits of Connection Through Online Communities</b></p><p>18:56 - 24:54</p><p><b>About </b><a href='https://www.linkedin.com/in/lisasharapata/ '><b>Lisa Sharapata</b></a><b>, CMO of </b><a href='https://arbinger.com/ '><b>Arbinger Institute</b></a></p><p>With over 20 years of marketing experience, Lisa is passionate about creating growth strategies, building brands, and executing comprehensive, customer-centric initiatives to create a predictable revenue model. Recognized by CIOLook as one of the 10 Most Influential CMO&apos;s to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator, and by DMN as a “Woman to Watch,” Lisa is leading the charge for a better B2B buying experience. Lisa is currently the CMO of The Arbinger Institute – a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Lisa was the CMO of BoostUp.ai, a Revenue Technology company with several marketing leadership roles in the B2B SaaS Tech space. She is also an advisor for Hushly and a Co-Founder and Board member of the PEAK Community.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 -  talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life with Barbara Rozgonyi, host of Growing Social Now.</p><p><b>Key Highlights</b></p><p>Embracing Passion Over the &quot;Growth at All Costs&quot; Mindset</p><p>Finding Your Inner Light and Strength for Positive Actions</p><p>Social Media: The Game-Changer in the Buying Experience</p><p>80% of the Buying Experience Happens Before Contacting Sales</p><p>Building Communities to Stand Out from the Commodity</p><p>Unlocking Human Potential in the Business World</p><p>Having inward and outward perspectives drives success in the business world, and life.</p><p>When marketers prioritize collaboration, everyone works towards the common good.</p><p>Set biases and egos aside to appreciate people’s gifts, passions, and priorities.</p><p><b>Chapters</b></p><p>1 <b>Exploring the Benefits of an Outward Mindset with Lisa Sharapata, Recognized by C I O Look as One of the Most 10 Influential CMOs to Follow in 2023</b></p><p>00:00 - 06:37</p><p>2 <b>Bringing Humanity Back to the Workplace: Going Beyond Growth at All Costs</b></p><p>06:37 - 13:14</p><p>3 <b>The Mindset Shift: Exploring Social Media, Experiences, and Tapping Into Engagement</b></p><p>13:15 - 18:55</p><p>4 <b>The Power of Social Media and the Benefits of Connection Through Online Communities</b></p><p>18:56 - 24:54</p><p><b>About </b><a href='https://www.linkedin.com/in/lisasharapata/ '><b>Lisa Sharapata</b></a><b>, CMO of </b><a href='https://arbinger.com/ '><b>Arbinger Institute</b></a></p><p>With over 20 years of marketing experience, Lisa is passionate about creating growth strategies, building brands, and executing comprehensive, customer-centric initiatives to create a predictable revenue model. Recognized by CIOLook as one of the 10 Most Influential CMO&apos;s to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator, and by DMN as a “Woman to Watch,” Lisa is leading the charge for a better B2B buying experience. Lisa is currently the CMO of The Arbinger Institute – a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Lisa was the CMO of BoostUp.ai, a Revenue Technology company with several marketing leadership roles in the B2B SaaS Tech space. She is also an advisor for Hushly and a Co-Founder and Board member of the PEAK Community.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-12523735</guid><itunes:image href="https://artwork.captivate.fm/47693fa0-6a54-42b4-8caa-ad478b3e0ed5/kkwhqssq11rspgpixenk324k4wxf.jpg"/><pubDate>Mon, 27 Mar 2023 12:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/904aaa75-9ceb-402e-91f8-d39a6cd6d058.mp3" length="18449658" type="audio/mpeg"/><itunes:duration>25:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>How to Achieve VR Success in the Metaverse </title><itunes:title>How to Achieve VR Success in the Metaverse </itunes:title><description><![CDATA[<p>Did you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for their employees and customers.<br/><br/><b>Exploring Possibilities: An Interview with Leslie from Mesmerise</b></p><p>Since Leslie Marshall and Barbara Rozgonyi first met in the mid-two-thousands, they’ve led a quest for looking for the next best thing in social media, marketing, and tech. Whether it was at TechWeek, Social Media Club Chicago, or an AMA Chicago event, these two marketers share a drive for realizing the future vision.</p><p>In her Growing Social Now interview, Leslie explores the importance of staying ahead of the curve when it comes to emerging realities such as AI and AR, as well as strategies for marketing in the metaverse.</p><p>In early 2023, after 16 years at Morningstar, Leslie embarked on a new career journey. She joined Mesmerise, a virtual reality and augmented reality business, as CMO. At Morningstar, she worked with the Mesmerise team on VR events. Mesmerise uses cutting-edge technology such as VR to boost productivity with virtual meetings and webinars.</p><p>Chapters</p><p>1 <b>Exploring the Potential of VR with Barbara Rozgonyi and Leslie Marshall </b>00:00 - 05:36</p><p>2 <b>Exploring Virtual Reality through Experimentation and Learning </b>05:36 - 11:39</p><p>3 <b>Delivering Exceptional Customer Experiences through VR and AR Technologies </b>11:39 - 16:53</p><p>4 <b>Exploring Opportunities with New Technology: A Path to Smart and Innovative Business Ventures </b>16:53 - 22:31</p><p>5 <b>Exploring the Benefits of the Metaverse: An Analysis of Social Media Sentiment </b>22:31 - 28:13</p><p>6 <b>Taking the Leap: Networking and Professional Growth in the Metaverse and Beyond  </b>28:13 - 33:10</p><p>7 <b>Exploring the Journey of Redefining Life: Finding Balance in Transitions and Embracing Change. </b>33:10 - 38:45</p><p><a href='https://www.linkedin.com/company/mesmerise/'>Visit Mesmerise on LinkedIn</a> <br/><a href='https://www.linkedin.com/in/leslieamarshall/'>Connect with Leslie Marshall on LinkedIn</a></p><p>Listen to Barbara’s previous interview with Leslie: <a href='https://www.barbararozgonyi.com/2021/10/20/experiential-social-media-with-leslie-marshall-of-morningstar/'>Growing Social Now episode on Exploring Experiential Events and Social Media</a> and <a href='https://barbararozgonyi.com/gsn-leslie-marshall-metaverse'>read more about this episode</a>.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Did you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for their employees and customers.<br/><br/><b>Exploring Possibilities: An Interview with Leslie from Mesmerise</b></p><p>Since Leslie Marshall and Barbara Rozgonyi first met in the mid-two-thousands, they’ve led a quest for looking for the next best thing in social media, marketing, and tech. Whether it was at TechWeek, Social Media Club Chicago, or an AMA Chicago event, these two marketers share a drive for realizing the future vision.</p><p>In her Growing Social Now interview, Leslie explores the importance of staying ahead of the curve when it comes to emerging realities such as AI and AR, as well as strategies for marketing in the metaverse.</p><p>In early 2023, after 16 years at Morningstar, Leslie embarked on a new career journey. She joined Mesmerise, a virtual reality and augmented reality business, as CMO. At Morningstar, she worked with the Mesmerise team on VR events. Mesmerise uses cutting-edge technology such as VR to boost productivity with virtual meetings and webinars.</p><p>Chapters</p><p>1 <b>Exploring the Potential of VR with Barbara Rozgonyi and Leslie Marshall </b>00:00 - 05:36</p><p>2 <b>Exploring Virtual Reality through Experimentation and Learning </b>05:36 - 11:39</p><p>3 <b>Delivering Exceptional Customer Experiences through VR and AR Technologies </b>11:39 - 16:53</p><p>4 <b>Exploring Opportunities with New Technology: A Path to Smart and Innovative Business Ventures </b>16:53 - 22:31</p><p>5 <b>Exploring the Benefits of the Metaverse: An Analysis of Social Media Sentiment </b>22:31 - 28:13</p><p>6 <b>Taking the Leap: Networking and Professional Growth in the Metaverse and Beyond  </b>28:13 - 33:10</p><p>7 <b>Exploring the Journey of Redefining Life: Finding Balance in Transitions and Embracing Change. </b>33:10 - 38:45</p><p><a href='https://www.linkedin.com/company/mesmerise/'>Visit Mesmerise on LinkedIn</a> <br/><a href='https://www.linkedin.com/in/leslieamarshall/'>Connect with Leslie Marshall on LinkedIn</a></p><p>Listen to Barbara’s previous interview with Leslie: <a href='https://www.barbararozgonyi.com/2021/10/20/experiential-social-media-with-leslie-marshall-of-morningstar/'>Growing Social Now episode on Exploring Experiential Events and Social Media</a> and <a href='https://barbararozgonyi.com/gsn-leslie-marshall-metaverse'>read more about this episode</a>.</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-12456225</guid><itunes:image href="https://artwork.captivate.fm/22c06db7-bfb3-4f5c-bb6f-13ae669bddde/u3ds0ysmmn2vj8bvhv7w9va27jbd.jpg"/><pubDate>Thu, 16 Mar 2023 16:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ff35d27f-c3c7-4ef1-8311-dd55f0a22f90.mp3" length="29607346" type="audio/mpeg"/><itunes:duration>41:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Why Your Social Media Marketing Needs a Challenger Brand Lens</title><itunes:title>Why Your Social Media Marketing Needs a Challenger Brand Lens</itunes:title><description><![CDATA[<p>What lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and <a href='https://barbararozgonyi.com/about'>Barbara Rozgony</a>i, your show host, explore the latest social media trends you need to tap into now - like filtering everything through a challenger lens. <br/><br/>Meet Nicholas J. Love, an accomplished marketing industry expert. In this episode, Nicholas talks about the importance of being T-shaped and the need for marketers to continuously innovate in a competitive industry with a challenger lens.. It also touches upon the challenges posed by the political landscape, such as data privacy and the connection with China, and the different topics marketers face when using various channels, like AI and developing thought leadership through diverse content. It wraps up by advocating for preparation and dedication, as evidenced by Nicholas J. Love’s journey from graduate to Global VP of Marketing.<br/><br/>As the VP of Global Marketing at Hotwire Global Communications, Nicholas is a T-shaped marketer and leader who operates with a challenger brand lens that possesses deep expertise and experience in driving transformative impact across highly matrixed organizations. <br/> <br/> As a former ESPN Digital Media on-air talent, Nicholas is a two-time graduate of Grambling State University where his now an adjunct professor. A recognized public speaker and author on Digital Transformation, Digital Engagement and Diversity, Equity and Inclusion. Nicholas is a two-time Adweek Executive Mentee and have released a master class with Netbase. </p><p><a href='https://www.linkedin.com/in/nicholasjlove1/'>Nicholas J. Love on LinkedIn</a><br/><br/>Barbara and Nicholas met via AMA Chicago when Barbara moderated a panel on 2022 social media trends and Nicholas contributed his ideas about bold marketing.  <br/><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and <a href='https://barbararozgonyi.com/about'>Barbara Rozgony</a>i, your show host, explore the latest social media trends you need to tap into now - like filtering everything through a challenger lens. <br/><br/>Meet Nicholas J. Love, an accomplished marketing industry expert. In this episode, Nicholas talks about the importance of being T-shaped and the need for marketers to continuously innovate in a competitive industry with a challenger lens.. It also touches upon the challenges posed by the political landscape, such as data privacy and the connection with China, and the different topics marketers face when using various channels, like AI and developing thought leadership through diverse content. It wraps up by advocating for preparation and dedication, as evidenced by Nicholas J. Love’s journey from graduate to Global VP of Marketing.<br/><br/>As the VP of Global Marketing at Hotwire Global Communications, Nicholas is a T-shaped marketer and leader who operates with a challenger brand lens that possesses deep expertise and experience in driving transformative impact across highly matrixed organizations. <br/> <br/> As a former ESPN Digital Media on-air talent, Nicholas is a two-time graduate of Grambling State University where his now an adjunct professor. A recognized public speaker and author on Digital Transformation, Digital Engagement and Diversity, Equity and Inclusion. Nicholas is a two-time Adweek Executive Mentee and have released a master class with Netbase. </p><p><a href='https://www.linkedin.com/in/nicholasjlove1/'>Nicholas J. Love on LinkedIn</a><br/><br/>Barbara and Nicholas met via AMA Chicago when Barbara moderated a panel on 2022 social media trends and Nicholas contributed his ideas about bold marketing.  <br/><br/></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-12407667</guid><itunes:image href="https://artwork.captivate.fm/e34755fd-b505-4106-9a2b-ad4f0a051ef3/lvb2mmzx38l14rrj0vmeov10a95e.jpg"/><pubDate>Thu, 09 Mar 2023 13:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/02957a20-b83c-489e-8e7e-8b69c6050bd7.mp3" length="23433624" type="audio/mpeg"/><itunes:duration>32:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>What is social CRM? Guest: Jon Ferrara, CEO of Nimble</title><itunes:title>What is social CRM? Guest: Jon Ferrara, CEO of Nimble</itunes:title><description><![CDATA[<p>What&apos;s the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. <br/><br/>You will discover . . .<br/>How to use Influencer Marketing to Grow Your Brand on a Budget<br/>Growth Hacking Strategies for Small Business with Small Budgets<br/>How to Build a Community of Micro-influencers To Drive Your Business<br/>Why Building Relationships Help Achieve Passion, Plan, And Purpose<br/>How a CRM Can Help You Build Better Relationships<br/>How to Build Your Brand As A Trusted Industry Influencer To Grow Your Business<br/>How to Turn Your Contacts Into Gold by Nurturing a Community of Influencers</p><p><b>About Jon Ferrara</b><br/>Nimble CEO Jon Ferrara is a successful entrepreneur and firm believer that we&apos;re all on this planet to grow, and that the more we can help other people grow, the more we grow. Building products that help people achieve their passion, plan and purpose is the primary reason Jon pioneered contact relationship management with the launch of GoldMine in the 90&apos;s, and it’s why he launched Nimble, the smart CRM for O365 &amp; G Suite, two decades later. Jon is also a noted speaker on the topics of Social Media’s effects on Sales and Marketing. He’s been recognized on Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople in The World, and among the Top 50 Social Business Twitter Accounts You Must Follow.</p><p><a href='https://www.nimble.com/'>Nimble </a><br/><a href='https://www.linkedin.com/in/jonvferrara/'>Jon Ferrara on LinkedIn</a><br/><b><br/>About Barbara Rozgonyi, Host of Growing Social Now</b></p><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> attracts attention, builds brands, and connects communities as an inspirational speaker, creative coach for marketing communications, and social selling trainer for sales teams.  An early social media advocate, Barbara launched <a href='https://wiredprworks.com'>wiredPRworks</a> in 2006 and founded Social Media Club Chicago in 2008. She lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>#growingsocialnow #barbararozgonyi </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What&apos;s the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. <br/><br/>You will discover . . .<br/>How to use Influencer Marketing to Grow Your Brand on a Budget<br/>Growth Hacking Strategies for Small Business with Small Budgets<br/>How to Build a Community of Micro-influencers To Drive Your Business<br/>Why Building Relationships Help Achieve Passion, Plan, And Purpose<br/>How a CRM Can Help You Build Better Relationships<br/>How to Build Your Brand As A Trusted Industry Influencer To Grow Your Business<br/>How to Turn Your Contacts Into Gold by Nurturing a Community of Influencers</p><p><b>About Jon Ferrara</b><br/>Nimble CEO Jon Ferrara is a successful entrepreneur and firm believer that we&apos;re all on this planet to grow, and that the more we can help other people grow, the more we grow. Building products that help people achieve their passion, plan and purpose is the primary reason Jon pioneered contact relationship management with the launch of GoldMine in the 90&apos;s, and it’s why he launched Nimble, the smart CRM for O365 &amp; G Suite, two decades later. Jon is also a noted speaker on the topics of Social Media’s effects on Sales and Marketing. He’s been recognized on Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople in The World, and among the Top 50 Social Business Twitter Accounts You Must Follow.</p><p><a href='https://www.nimble.com/'>Nimble </a><br/><a href='https://www.linkedin.com/in/jonvferrara/'>Jon Ferrara on LinkedIn</a><br/><b><br/>About Barbara Rozgonyi, Host of Growing Social Now</b></p><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> attracts attention, builds brands, and connects communities as an inspirational speaker, creative coach for marketing communications, and social selling trainer for sales teams.  An early social media advocate, Barbara launched <a href='https://wiredprworks.com'>wiredPRworks</a> in 2006 and founded Social Media Club Chicago in 2008. She lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>#growingsocialnow #barbararozgonyi </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">Buzzsprout-12060948</guid><itunes:image href="https://artwork.captivate.fm/eb758ce3-995a-4aba-901f-224d515d551d/issbt4ly2dkwef81xk41e1vcpbha.jpg"/><pubDate>Thu, 19 Jan 2023 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/58d2ff54-97aa-43ac-adc5-9ed32a2cff02.mp3" length="24762687" type="audio/mpeg"/><itunes:duration>34:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>How to Grow Influencer Marketing in Niche Communities - Growing Social Now</title><itunes:title>How to Grow Influencer Marketing in Niche Communities - Growing Social Now</itunes:title><description><![CDATA[<p>Can influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on <a href='https://wiredprworks.com/podcast/'>Growing Social Now with Barbara Rozgonyi</a>.</p><p>I first found about Grouped at <a href='https://pitchbreakfast.com/'>PitchBreakfast</a>, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers and social media enthusiast, Finn&apos;s presentation intrigued me enough to invite him to be a podcast guest. I hope our conversation sparks creative ideas! Thanks so much to Finn for being my guest!!</p><p>What we covered:</p><ul><li>All things Creator Economy</li><li>How to 10xs Instagram with TikTok insights</li><li>Where influencer marketing is going</li><li>How tight to niche your niche</li><li>Case studies, including Clare Nolan</li><li>When to use Grouped to connect communities and grow revenue</li></ul><br/><p> </p><h3>About Finn Hodgins, Founder of Grouped</h3><p>Finn is an ex-baseball player turned entrepreneur after an injury. He has a background in e-commerce working with a CBD company where he used influencer marketing to drive sales. This led to his interest in the creator economy, where Finn then began to work with creators on other projects, eventually leading him to found and develop <a href='https://grouped.com'>Grouped</a>, a <strong>s</strong>ocial CRM<strong>,</strong> that gives people the social feel they want, and the brands the ownership they want.</p><p><a href='https://www.linkedin.com/in/finn-hodgins-80b796176/'>Finn Hodgins on LinkedIn</a></p><p><a href='http://Clairenolan.co'>Clare Nolan</a>, fitness influencer and co-founder of Grouped</p><p><a href='https://www.instagram.com/clairenolann/'>Clare Nolan on Instagram</a></p><p><a href='https://www.linkedin.com/in/claire-nolan-84a04b21b/'>Clare Nolan on LinkedIn</a></p><p><a href='https://www.tiktok.com/@clairemnolan'>Clare Nolan on TikTok</a></p><h2><strong>About Barbara Rozgonyi</strong>, Host of Growing Social Now</h2><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, <a href='https://corywestmedia.com/'>CoryWest Media</a> inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, <a href='https://wiredprworks.com/'>wiredPRworks</a>, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a07&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Can influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on <a href='https://wiredprworks.com/podcast/'>Growing Social Now with Barbara Rozgonyi</a>.</p><p>I first found about Grouped at <a href='https://pitchbreakfast.com/'>PitchBreakfast</a>, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers and social media enthusiast, Finn&apos;s presentation intrigued me enough to invite him to be a podcast guest. I hope our conversation sparks creative ideas! Thanks so much to Finn for being my guest!!</p><p>What we covered:</p><ul><li>All things Creator Economy</li><li>How to 10xs Instagram with TikTok insights</li><li>Where influencer marketing is going</li><li>How tight to niche your niche</li><li>Case studies, including Clare Nolan</li><li>When to use Grouped to connect communities and grow revenue</li></ul><br/><p> </p><h3>About Finn Hodgins, Founder of Grouped</h3><p>Finn is an ex-baseball player turned entrepreneur after an injury. He has a background in e-commerce working with a CBD company where he used influencer marketing to drive sales. This led to his interest in the creator economy, where Finn then began to work with creators on other projects, eventually leading him to found and develop <a href='https://grouped.com'>Grouped</a>, a <strong>s</strong>ocial CRM<strong>,</strong> that gives people the social feel they want, and the brands the ownership they want.</p><p><a href='https://www.linkedin.com/in/finn-hodgins-80b796176/'>Finn Hodgins on LinkedIn</a></p><p><a href='http://Clairenolan.co'>Clare Nolan</a>, fitness influencer and co-founder of Grouped</p><p><a href='https://www.instagram.com/clairenolann/'>Clare Nolan on Instagram</a></p><p><a href='https://www.linkedin.com/in/claire-nolan-84a04b21b/'>Clare Nolan on LinkedIn</a></p><p><a href='https://www.tiktok.com/@clairemnolan'>Clare Nolan on TikTok</a></p><h2><strong>About Barbara Rozgonyi</strong>, Host of Growing Social Now</h2><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, <a href='https://corywestmedia.com/'>CoryWest Media</a> inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, <a href='https://wiredprworks.com/'>wiredPRworks</a>, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a07&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">564889a3-173f-440c-b7fa-8561a59b98c0</guid><itunes:image href="https://artwork.captivate.fm/1091cae2-7dd7-4df0-a3e0-c2d20340fe6b/0q3xlyzfj76k12uil5fs7ssquf09.jpg"/><pubDate>Fri, 02 Dec 2022 14:04:51 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/78c2efa3-b363-4d88-bbd1-bd093c3aa824.mp3" length="21451017" type="audio/mpeg"/><itunes:duration>29:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>31</itunes:episode><podcast:episode>31</podcast:episode></item><item><title>How to Get More Business with Facebook Meta and Instagram Advertising</title><itunes:title>How to Get More Business with Facebook Meta and Instagram Advertising</itunes:title><description><![CDATA[<p>What we talked about . . . </p><ul><li>The almighty algorithms</li><li>How to maximize your ad budget</li><li>What types of ads work best right now</li><li>Why you need to be you</li><li>When to trust the platform’s ad suggestions</li><li>Who ChimeHouse Media helps the most</li></ul><br/><p>Co-founded by Matt Shields and Megan Shields, ChimeHouse Media creates &quot;done for you&quot; Facebook &amp; Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the &quot;done for you&quot; approach, they also provide consulting to start or grow business using paid advertising.</p><p>Connect with</p><p>ChimeHouse Media https://chimehousemedia.com</p><p>https://www.linkedin.com/in/megshields/</p><p>https://www.linkedin.com/in/chimehousemedia/</p><p>https://www.linkedin.com/company/chimehouse/</p><p>https://www.facebook.com/chimehousemedia/a</p><p>https://www.instagram.com/chimehousemedia </p><p> </p><h2><strong>About Barbara Rozgonyi</strong>, Host of Growing Social Now</h2><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, <a href='https://corywestmedia.com/'>CoryWest Media</a> inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, <a href='https://wiredprworks.com/'>wiredPRworks</a>, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com'>Growing Social Now </a></p><p><a href='https://wiredrworks.com/'>wiredPRworks</a></p><p><a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a></p><p><br/> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What we talked about . . . </p><ul><li>The almighty algorithms</li><li>How to maximize your ad budget</li><li>What types of ads work best right now</li><li>Why you need to be you</li><li>When to trust the platform’s ad suggestions</li><li>Who ChimeHouse Media helps the most</li></ul><br/><p>Co-founded by Matt Shields and Megan Shields, ChimeHouse Media creates &quot;done for you&quot; Facebook &amp; Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the &quot;done for you&quot; approach, they also provide consulting to start or grow business using paid advertising.</p><p>Connect with</p><p>ChimeHouse Media https://chimehousemedia.com</p><p>https://www.linkedin.com/in/megshields/</p><p>https://www.linkedin.com/in/chimehousemedia/</p><p>https://www.linkedin.com/company/chimehouse/</p><p>https://www.facebook.com/chimehousemedia/a</p><p>https://www.instagram.com/chimehousemedia </p><p> </p><h2><strong>About Barbara Rozgonyi</strong>, Host of Growing Social Now</h2><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, <a href='https://corywestmedia.com/'>CoryWest Media</a> inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, <a href='https://wiredprworks.com/'>wiredPRworks</a>, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com'>Growing Social Now </a></p><p><a href='https://wiredrworks.com/'>wiredPRworks</a></p><p><a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a></p><p><br/> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">1f43f27e-30ea-4ef5-80df-da16abd7f648</guid><itunes:image href="https://artwork.captivate.fm/6b9f7694-c570-4070-999e-d3b5951379fc/3o514syw8g3usqvb600dj6rhksz6.jpg"/><pubDate>Tue, 22 Nov 2022 09:20:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ae383073-d806-4f71-966d-42dd838057b4.mp3" length="25947616" type="audio/mpeg"/><itunes:duration>35:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>30</itunes:episode><podcast:episode>30</podcast:episode></item><item><title>How to Make Some Noise on Social Media with Andrea Owen</title><itunes:title>How to Make Some Noise on Social Media with Andrea Owen</itunes:title><description><![CDATA[<p>What we talked about . . . </p><p>- How Andrea initially grew her Facebook business page to nearly 200k without trying and how that&apos;s changed<br/>- The biggest mistake she&apos;s made in having a large social media platform<br/>- How Andrea got 70k TikTok followers in just a few months by just having fun last year, and why that doesn&apos;t matter<br/>- What she loves and hates about social media</p><p>How they met . . .</p><p>Andrea and Barbara met as members of National Speakers Association Carolinas. </p><p>Andrea Owen is an author, global speaker, and professional certified life coach who helps high-achieving women maximize unshakeable confidence and master resilience. She has taught hundreds of thousands of women tools and strategies to be able to empower themselves to live their most kick-ass life through speaking, her books, coaching and her wildly popular podcast with over 3 million downloads.<br/>She is the proud author of two books, which have been translated into 18 languages and are available in 22 countries. Her latest book is Make Some Noise: Speak Your Mind and Own Your Strength.</p><p>How to Stop Feeling Like Sh*t is a straight-shooting approach to self-improvement for women, one that offers no-BS truth-telling about the most common self-destructive behaviors women tend to engage in. From listening to the imposter complex and bitchy inner critic to catastrophizing and people-pleasing, Andrea Owen–a nationally sought-after life coach–crystallizes what’s behind these invisible, undermining habits.</p><p>With each chapter, Andrea kicks women’s gears out of autopilot and empowers them to create happier, more fulfilling lives.</p><p>Powerfully on the mark, the chapters are short and digestible, nicely bypassing weighty examinations in favor of punch points of awareness.</p><p>Women are tired of worrying that they are being “too loud” if they speak up and say what they believe, want, or need, and are ready to feel their power and make themselves heard. A certified life coach and author of the bestseller <i>How to Stop Feeling Like Shit</i>, Andrea Owen knows that this is absolutely attainable if women can channel their righteous anger and desire. But she also knows that they’ll need to disrupt a status quo in which women have been conditioned and socialized to remain on the sidelines and to put others before themselves. With all of the expertise of a veteran feminist and hell-raiser, and the relatability of a dear friend, <i>Make Some Noise</i> will push women to step outside of rigid societal expectations and show them how to take back control of their lives, and make them all their own.</p><p>In <i>Make Some Noise</i>, Andrea deconstructs common behavior patterns that sabotage our power as women, and instead suggests new behaviors for creating a life that truly serves our desires and needs. From unlearning the notion that women should stay quiet and take up little space to trusting your inner wisdom, <i>Make Some Noise</i> is a raw and honest guidebook, and, ultimately, a call to arms.</p><p><a href='https://www.linkedin.com/in/heyandreaowen/'>Andrea Owen on LinkedIn</a></p><p><a href='https:andreaowen.com'>http://andreaowen.com</a> </p><p><a href='http://instagram.com/heyandreaowen '>Andrea Owen on Instagram</a></p><p><a href='http://instagram.com/heyandreaowen '>Andrea Owen on Instagram</a></p><p><a href='https://andreaowen.com/blog/'>Andrea Owen&apos;s Blog</a></p><p><a href='https://www.tiktok.com/@heyandreaowen'>Andrea Owen on TikTok</a></p><p> </p><h2><strong>About Barbara Rozgonyi</strong></h2><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, <a href='https://corywestmedia.com/'>CoryWest Media</a> inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing a</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What we talked about . . . </p><p>- How Andrea initially grew her Facebook business page to nearly 200k without trying and how that&apos;s changed<br/>- The biggest mistake she&apos;s made in having a large social media platform<br/>- How Andrea got 70k TikTok followers in just a few months by just having fun last year, and why that doesn&apos;t matter<br/>- What she loves and hates about social media</p><p>How they met . . .</p><p>Andrea and Barbara met as members of National Speakers Association Carolinas. </p><p>Andrea Owen is an author, global speaker, and professional certified life coach who helps high-achieving women maximize unshakeable confidence and master resilience. She has taught hundreds of thousands of women tools and strategies to be able to empower themselves to live their most kick-ass life through speaking, her books, coaching and her wildly popular podcast with over 3 million downloads.<br/>She is the proud author of two books, which have been translated into 18 languages and are available in 22 countries. Her latest book is Make Some Noise: Speak Your Mind and Own Your Strength.</p><p>How to Stop Feeling Like Sh*t is a straight-shooting approach to self-improvement for women, one that offers no-BS truth-telling about the most common self-destructive behaviors women tend to engage in. From listening to the imposter complex and bitchy inner critic to catastrophizing and people-pleasing, Andrea Owen–a nationally sought-after life coach–crystallizes what’s behind these invisible, undermining habits.</p><p>With each chapter, Andrea kicks women’s gears out of autopilot and empowers them to create happier, more fulfilling lives.</p><p>Powerfully on the mark, the chapters are short and digestible, nicely bypassing weighty examinations in favor of punch points of awareness.</p><p>Women are tired of worrying that they are being “too loud” if they speak up and say what they believe, want, or need, and are ready to feel their power and make themselves heard. A certified life coach and author of the bestseller <i>How to Stop Feeling Like Shit</i>, Andrea Owen knows that this is absolutely attainable if women can channel their righteous anger and desire. But she also knows that they’ll need to disrupt a status quo in which women have been conditioned and socialized to remain on the sidelines and to put others before themselves. With all of the expertise of a veteran feminist and hell-raiser, and the relatability of a dear friend, <i>Make Some Noise</i> will push women to step outside of rigid societal expectations and show them how to take back control of their lives, and make them all their own.</p><p>In <i>Make Some Noise</i>, Andrea deconstructs common behavior patterns that sabotage our power as women, and instead suggests new behaviors for creating a life that truly serves our desires and needs. From unlearning the notion that women should stay quiet and take up little space to trusting your inner wisdom, <i>Make Some Noise</i> is a raw and honest guidebook, and, ultimately, a call to arms.</p><p><a href='https://www.linkedin.com/in/heyandreaowen/'>Andrea Owen on LinkedIn</a></p><p><a href='https:andreaowen.com'>http://andreaowen.com</a> </p><p><a href='http://instagram.com/heyandreaowen '>Andrea Owen on Instagram</a></p><p><a href='http://instagram.com/heyandreaowen '>Andrea Owen on Instagram</a></p><p><a href='https://andreaowen.com/blog/'>Andrea Owen&apos;s Blog</a></p><p><a href='https://www.tiktok.com/@heyandreaowen'>Andrea Owen on TikTok</a></p><p> </p><h2><strong>About Barbara Rozgonyi</strong></h2><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, <a href='https://corywestmedia.com/'>CoryWest Media</a> inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing a</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">b9922f63-ac82-4403-a212-fb32d67dfcac</guid><itunes:image href="https://artwork.captivate.fm/c047dd72-d80f-4c53-a920-850c3ab744fe/16r0v3s9go0gdumbtmt15wlg1m9z.jpg"/><pubDate>Tue, 15 Nov 2022 14:20:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8b227079-32a7-4790-90df-49ea3b1bca04.mp3" length="19881305" type="audio/mpeg"/><itunes:duration>27:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>29</itunes:episode><podcast:episode>29</podcast:episode></item><item><title>New Rules for Leading Change with Caleb Gardner</title><itunes:title>New Rules for Leading Change with Caleb Gardner</itunes:title><description><![CDATA[<p> </p><p>What we talked about:</p><ul><li>the intersection of business and politics</li><li>why all leadership is change leadership</li><li>how the Internet has seeped into every facet of our lives</li><li>where digital natives are pushing society forward</li><li>what is a ladder of engagement</li><li>why  employee advocacy is some of the most powerful advocacy there</li><li>how brands can respond and comment on social media without getting caught off guard</li></ul><br/><p>it&apos;s all of our responsibility to create the kind of world we want to see. I believe that disruption is inevitable, but the kind of disruption we get is up to us.</p><p>About <a href='https://calebgardner.com'>Caleb Gardne</a>r and 1<a href='https://18coffees.com'>8 Coffees</a> . . . </p><p>Caleb’s (he/his) career has spanned from consulting with Fortune 100 CEOs to running President Obama’s Twitter account, including respected companies such as Bain &amp; Company, Edelman, and OFA. As a thought leader in digital innovation, Caleb has been a featured speaker at Social Innovation Summit, SXSW, INBOUND Marketing Summit, among others, and he has been quoted in Crains Chicago Business, WIRED, Strategy Magazine, NBC News, BBC Radio, and others.</p><p>During the second Obama Administration, Caleb was the lead digital strategist for President Obama’s political advocacy group, OFA. He brought his unique insights to growing one of the largest digital programs in existence, with a millions-strong email list and massive social media following—including the largest Twitter account in the world.</p><p>Caleb is  a founding partner of 18 Coffees, a strategy firm working at the intersection of digital innovation, social change, and the future of work, Caleb is working with companies around the globe on large-scale transformations, combining his experience in strategy, communications, and digital innovation with his insights about human behavior to find new areas of value in a digital world.</p><p>NO POINT B: New Rules for Leading Change In the New Hyper-Connected, Radically Conscious Economy by Caleb Gardner was published in August 2022.  <a href='https://calebgardner.com/books'>More about NO POINT B.</a></p><p>Connect with Caleb Gardner on LinkedIn and https://www.linkedin.com/in/calebgardner/</p><h2><strong>About Barbara Rozgonyi</strong></h2><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, <a href='https://corywestmedia.com/'>CoryWest Media</a> inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, <a href='https://wiredprworks.com'>wiredPRworks</a>, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p> </p><p>What we talked about:</p><ul><li>the intersection of business and politics</li><li>why all leadership is change leadership</li><li>how the Internet has seeped into every facet of our lives</li><li>where digital natives are pushing society forward</li><li>what is a ladder of engagement</li><li>why  employee advocacy is some of the most powerful advocacy there</li><li>how brands can respond and comment on social media without getting caught off guard</li></ul><br/><p>it&apos;s all of our responsibility to create the kind of world we want to see. I believe that disruption is inevitable, but the kind of disruption we get is up to us.</p><p>About <a href='https://calebgardner.com'>Caleb Gardne</a>r and 1<a href='https://18coffees.com'>8 Coffees</a> . . . </p><p>Caleb’s (he/his) career has spanned from consulting with Fortune 100 CEOs to running President Obama’s Twitter account, including respected companies such as Bain &amp; Company, Edelman, and OFA. As a thought leader in digital innovation, Caleb has been a featured speaker at Social Innovation Summit, SXSW, INBOUND Marketing Summit, among others, and he has been quoted in Crains Chicago Business, WIRED, Strategy Magazine, NBC News, BBC Radio, and others.</p><p>During the second Obama Administration, Caleb was the lead digital strategist for President Obama’s political advocacy group, OFA. He brought his unique insights to growing one of the largest digital programs in existence, with a millions-strong email list and massive social media following—including the largest Twitter account in the world.</p><p>Caleb is  a founding partner of 18 Coffees, a strategy firm working at the intersection of digital innovation, social change, and the future of work, Caleb is working with companies around the globe on large-scale transformations, combining his experience in strategy, communications, and digital innovation with his insights about human behavior to find new areas of value in a digital world.</p><p>NO POINT B: New Rules for Leading Change In the New Hyper-Connected, Radically Conscious Economy by Caleb Gardner was published in August 2022.  <a href='https://calebgardner.com/books'>More about NO POINT B.</a></p><p>Connect with Caleb Gardner on LinkedIn and https://www.linkedin.com/in/calebgardner/</p><h2><strong>About Barbara Rozgonyi</strong></h2><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, <a href='https://corywestmedia.com/'>CoryWest Media</a> inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, <a href='https://wiredprworks.com'>wiredPRworks</a>, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">9606e261-f0fc-405d-9db0-2950ff053ab7</guid><itunes:image href="https://artwork.captivate.fm/de37394b-f613-4b1b-b62f-b5a88f988af2/d99ozoxzymy3kglaw4ak4zpazv19.jpg"/><pubDate>Mon, 07 Nov 2022 16:10:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8c990a45-e9f2-45ed-8fd1-0497fc7088d1.mp3" length="21480465" type="audio/mpeg"/><itunes:duration>29:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>28</itunes:episode><podcast:episode>28</podcast:episode></item><item><title>Leadership and Social Media with Dianne Chase</title><itunes:title>Leadership and Social Media with Dianne Chase</itunes:title><description><![CDATA[<p>What we covered in this episode of &quot;Growing Social Now&quot;</p><p>~ Why you need a personal brand AND a leadership brand</p><p>~ Facts don&apos;t change behavior, there has to be an emotional connection</p><p>~ Where people are taking their dollars, time, and energy </p><p>~ When CEOs need to take a stand </p><p>~ What presentation skills will make any meeting more successful</p><p> ~ Why &quot;quiet quitting&quot; undervalues what&apos;s really happening in the workplace</p><p><strong>How They Met</strong></p><p>Dianne was one of the first business leaders to welcome Barbara to Charlotte. As president of the IABC Charlotte chapter, Diane invited Barbara to speak at the chapter&apos;s January 2020 meeting.  </p><p><strong>About Dianne Chase . . . </strong></p><p>Dianne is an award-winning communications professional with decades of experience working successfully with leaders who want to elevate their personal, professional, and business communication skills. She is an Accredited GENIUS Business Storytelling Partner© in the Gabrielle Dolan methodology; one of only two in the world. Her driving purpose is helping business professionals become authentic and impactful communicators so that they may attain their personal and professional aspirations.</p><p>Dianne founded her boutique communications consulting, training, and media relations firm, Chase Media, in 2000 after a distinguished career in broadcast journalism as a news director, anchor, and reporter. Her areas of expertise and services include crisis communication, media training, presentation skills training, message development, strategic internal and external communication, and executive communication consulting and coaching.</p><p>She is a past global chair of the International Association of Business Communicators and currently serves at the local level as president of the IABC Charlotte chapter.</p><p>She is a founding member of the 20/20 Visionaries in Charlotte and serves on several philanthropic and professional boards in her mission to always find ways to add value, provide support, and give back.</p><p>Connect with <a href='https://www.linkedin.com/in/diannelynnchase/'>Dianne Chase on LinkedIn</a></p><h2><strong>About Barbara Rozgonyi</strong></h2><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, <a href='https://corywestmedia.com/'>CoryWest Media</a> inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, a digital marketing advisor since 2002, and a sales leadership guide for all types of teams. With a future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.co&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What we covered in this episode of &quot;Growing Social Now&quot;</p><p>~ Why you need a personal brand AND a leadership brand</p><p>~ Facts don&apos;t change behavior, there has to be an emotional connection</p><p>~ Where people are taking their dollars, time, and energy </p><p>~ When CEOs need to take a stand </p><p>~ What presentation skills will make any meeting more successful</p><p> ~ Why &quot;quiet quitting&quot; undervalues what&apos;s really happening in the workplace</p><p><strong>How They Met</strong></p><p>Dianne was one of the first business leaders to welcome Barbara to Charlotte. As president of the IABC Charlotte chapter, Diane invited Barbara to speak at the chapter&apos;s January 2020 meeting.  </p><p><strong>About Dianne Chase . . . </strong></p><p>Dianne is an award-winning communications professional with decades of experience working successfully with leaders who want to elevate their personal, professional, and business communication skills. She is an Accredited GENIUS Business Storytelling Partner© in the Gabrielle Dolan methodology; one of only two in the world. Her driving purpose is helping business professionals become authentic and impactful communicators so that they may attain their personal and professional aspirations.</p><p>Dianne founded her boutique communications consulting, training, and media relations firm, Chase Media, in 2000 after a distinguished career in broadcast journalism as a news director, anchor, and reporter. Her areas of expertise and services include crisis communication, media training, presentation skills training, message development, strategic internal and external communication, and executive communication consulting and coaching.</p><p>She is a past global chair of the International Association of Business Communicators and currently serves at the local level as president of the IABC Charlotte chapter.</p><p>She is a founding member of the 20/20 Visionaries in Charlotte and serves on several philanthropic and professional boards in her mission to always find ways to add value, provide support, and give back.</p><p>Connect with <a href='https://www.linkedin.com/in/diannelynnchase/'>Dianne Chase on LinkedIn</a></p><h2><strong>About Barbara Rozgonyi</strong></h2><p><a href='https://barbararozgonyi.com/'>Barbara Rozgonyi</a> leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, <a href='https://corywestmedia.com/'>CoryWest Media</a> inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, a digital marketing advisor since 2002, and a sales leadership guide for all types of teams. With a future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.co&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">4c25702c-ccf6-4f85-9990-523239716e88</guid><itunes:image href="https://artwork.captivate.fm/8d5dfa72-197b-4e4c-8cbb-7d18977ee05f/tusqkvfkxwkmub37h7gxlcews277.jpg"/><pubDate>Thu, 27 Oct 2022 13:20:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/87119a83-056b-48e9-8556-576d15998855.mp3" length="19398436" type="audio/mpeg"/><itunes:duration>26:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>27</itunes:episode><podcast:episode>27</podcast:episode></item><item><title>Growing Public Speaking with Social Media</title><itunes:title>Growing Public Speaking with Social Media</itunes:title><description><![CDATA[<p>“It takes so much courage to get out there and share your message. Speaking is a marketing tool. It’s a muscle that needs to be strengthened today,” Jasmin says. </p><p>You will learn:</p><p>How Jasmin used social media to grow her speaking business</p><p>Top Social Media tips for speakers and consultants</p><p>What is a legacy speaker?</p><p>“We are building our legacy right at this moment” Jasmin Haley, MS</p><p> </p><p>How did they meet? </p><p>Barbara and Jasmin met via the National Speakers Association Carolinas chapter’s Speaker Intensive. Barbara presented a session on Skyscraper Success for Speakers. They both serve on the board: Jasmin took over Barbara’s marketing role as Barbara moved into membership.</p><p><strong>About Jasmin Haley, MS</strong></p><p>Jasmin is a nationally-awarded speaker, author, consultant, presentation skills &amp; curriculum design expert, and podcaster of The Legacy Speaker™ Show dedicated to helping audiences understand that the time is now if they want to make an impact and amplify their voice through the stage.<br/><br/>She has spoken to and educated over 10,000 audience members since she began her career in speaking and has impacted countless others through her podcasts, educational programs, and global consulting business. Her proprietary process, The H.E.A.R.T. Methodology™ for connecting with audiences guarantees that attendees will leave your speaking program motivated &amp; transformed. Her business, Legacy Scaler®, recently celebrated serving 100 clients. Jasmin serves on the National Speakers Association Carolinas board of directors as VP of Marketing. </p><p><a href='https://www.jasminhaley.com/profitable-speaker-roadmap'>Get Jasmin Haley’s Profitable Speaker Roadmap</a></p><p><a href='https://www.linkedin.com/in/jasminhaley/'>https://www.linkedin.com/in/jasminhaley/</a></p><p><a href='https://www.instagram.com/itsjasminhaley/'>https://www.instagram.com/itsjasminhaley/</a></p><p><a href='https://www.facebook.com/BeyondtheProphy.JasminHaley'>https://www.facebook.com/BeyondtheProphy.JasminHaley</a></p><p> </p><h2><strong>About Barbara Rozgonyi</strong></h2><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com'>Growing Social Now </a></p><p><a href='https://wiredrworks.com/'>wiredPRworks</a></p><p><a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a><br/> </p><p>#growingsocialn</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>“It takes so much courage to get out there and share your message. Speaking is a marketing tool. It’s a muscle that needs to be strengthened today,” Jasmin says. </p><p>You will learn:</p><p>How Jasmin used social media to grow her speaking business</p><p>Top Social Media tips for speakers and consultants</p><p>What is a legacy speaker?</p><p>“We are building our legacy right at this moment” Jasmin Haley, MS</p><p> </p><p>How did they meet? </p><p>Barbara and Jasmin met via the National Speakers Association Carolinas chapter’s Speaker Intensive. Barbara presented a session on Skyscraper Success for Speakers. They both serve on the board: Jasmin took over Barbara’s marketing role as Barbara moved into membership.</p><p><strong>About Jasmin Haley, MS</strong></p><p>Jasmin is a nationally-awarded speaker, author, consultant, presentation skills &amp; curriculum design expert, and podcaster of The Legacy Speaker™ Show dedicated to helping audiences understand that the time is now if they want to make an impact and amplify their voice through the stage.<br/><br/>She has spoken to and educated over 10,000 audience members since she began her career in speaking and has impacted countless others through her podcasts, educational programs, and global consulting business. Her proprietary process, The H.E.A.R.T. Methodology™ for connecting with audiences guarantees that attendees will leave your speaking program motivated &amp; transformed. Her business, Legacy Scaler®, recently celebrated serving 100 clients. Jasmin serves on the National Speakers Association Carolinas board of directors as VP of Marketing. </p><p><a href='https://www.jasminhaley.com/profitable-speaker-roadmap'>Get Jasmin Haley’s Profitable Speaker Roadmap</a></p><p><a href='https://www.linkedin.com/in/jasminhaley/'>https://www.linkedin.com/in/jasminhaley/</a></p><p><a href='https://www.instagram.com/itsjasminhaley/'>https://www.instagram.com/itsjasminhaley/</a></p><p><a href='https://www.facebook.com/BeyondtheProphy.JasminHaley'>https://www.facebook.com/BeyondtheProphy.JasminHaley</a></p><p> </p><h2><strong>About Barbara Rozgonyi</strong></h2><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com'>Growing Social Now </a></p><p><a href='https://wiredrworks.com/'>wiredPRworks</a></p><p><a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a><br/> </p><p>#growingsocialn</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">9dd4b39e-0ffd-4c1a-ae05-11bae4f0502e</guid><itunes:image href="https://artwork.captivate.fm/9280222d-d0a9-4d9a-b9f1-e3474b62d337/xy6yupbfgq4qr4s0pqegs1vf51pw.jpg"/><pubDate>Fri, 23 Sep 2022 07:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/f1b14d58-b9cc-4a07-8e51-5c1bd13f13f7.mp3" length="18978279" type="audio/mpeg"/><itunes:duration>26:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>26</itunes:episode><podcast:episode>26</podcast:episode></item><item><title>Let&apos;s Get Real: How to Be more Authentic - and Vulnerable - on Social Media</title><itunes:title>Let&apos;s Get Real: How to Be more Authentic - and Vulnerable - on Social Media</itunes:title><description><![CDATA[<h2>What Does it Mean to be Real on Social Media?</h2><p>What you&apos;ll hear . . .</p><p>Ways to get real on social media - even if you hate getting in front of a camera without good lighting and pro styling</p><p>Why LinkedIn is THE network to fall in love with</p><p>When to test out TikTok [hint: ASAP]</p><p>Where short-form video performs the best</p><p> </p><p> </p><h2>About Katie McKiever</h2><p>Katie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has worked in social media marketing, previously managing social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization. Now, Katie crafts creative social media solutions for growing brands as a sought-after consultant.</p><p>She has single-handedly brought tens of millions of impressions, millions of dollars in earned media value, and millions of dollars in direct business value to the businesses that she has worked with through the content that she has created for brands’ social media channels. Katie has trained hundreds of individuals in social media best practices.</p><p>She is a Ragan Communications national award winner for Content Marketing and Brand Journalism and a PRSA multi-award winner for PR, digital, social, communications, and brand journalism campaigns. She has been sought out for expert commentary by the BBC, NPR (Here &amp; Now), and Morning Brew&apos;s Marketing Brew. Ways to connect with Katie . . . .</p><p><a href='https://www.linkedin.com/in/katiemckiever/'>Katie McKiever on LinkedIn</a></p><p><a href='https://katiemckiever.com/'>KatieMcKiever.com</a></p><p><a href='https://www.instagram.com/katiemckiever/'>Katie McKiever on Instagram</a></p><p><a href='https://bit.ly/WeeklySocialMediaNews'>Katie&apos;s Weekly Social Media Newsletter</a></p><p><a href='https://www.tiktok.com/@katiemckiever'>Katie McKiever on TikTok</a></p><p> </p><h2><strong>About Barbara Rozgonyi</strong></h2><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com'>Growing Social Now </a></p><p><a href='https://wiredrworks.com/'>wiredPRworks</a></p><p><a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a><br/> </p><p>#growingsocialnow #barbararozgonyi </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<h2>What Does it Mean to be Real on Social Media?</h2><p>What you&apos;ll hear . . .</p><p>Ways to get real on social media - even if you hate getting in front of a camera without good lighting and pro styling</p><p>Why LinkedIn is THE network to fall in love with</p><p>When to test out TikTok [hint: ASAP]</p><p>Where short-form video performs the best</p><p> </p><p> </p><h2>About Katie McKiever</h2><p>Katie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has worked in social media marketing, previously managing social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization. Now, Katie crafts creative social media solutions for growing brands as a sought-after consultant.</p><p>She has single-handedly brought tens of millions of impressions, millions of dollars in earned media value, and millions of dollars in direct business value to the businesses that she has worked with through the content that she has created for brands’ social media channels. Katie has trained hundreds of individuals in social media best practices.</p><p>She is a Ragan Communications national award winner for Content Marketing and Brand Journalism and a PRSA multi-award winner for PR, digital, social, communications, and brand journalism campaigns. She has been sought out for expert commentary by the BBC, NPR (Here &amp; Now), and Morning Brew&apos;s Marketing Brew. Ways to connect with Katie . . . .</p><p><a href='https://www.linkedin.com/in/katiemckiever/'>Katie McKiever on LinkedIn</a></p><p><a href='https://katiemckiever.com/'>KatieMcKiever.com</a></p><p><a href='https://www.instagram.com/katiemckiever/'>Katie McKiever on Instagram</a></p><p><a href='https://bit.ly/WeeklySocialMediaNews'>Katie&apos;s Weekly Social Media Newsletter</a></p><p><a href='https://www.tiktok.com/@katiemckiever'>Katie McKiever on TikTok</a></p><p> </p><h2><strong>About Barbara Rozgonyi</strong></h2><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com'>Growing Social Now </a></p><p><a href='https://wiredrworks.com/'>wiredPRworks</a></p><p><a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a><br/> </p><p>#growingsocialnow #barbararozgonyi </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">e6631bde-3db7-4598-bdbf-fcf547b4d28b</guid><itunes:image href="https://artwork.captivate.fm/e6335aee-77a4-4acf-942e-06b26f1cbd12/r65oroitkarm1bzfwnj46tv69794.jpg"/><pubDate>Wed, 10 Aug 2022 11:24:02 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/3c74ab69-442c-4294-a052-fbc822af3f6f.mp3" length="26038116" type="audio/mpeg"/><itunes:duration>36:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>25</itunes:episode><podcast:episode>25</podcast:episode></item><item><title>Healthy Life - Healthy Business</title><itunes:title>Healthy Life - Healthy Business</itunes:title><description><![CDATA[<p>What you&apos;ll hear about . . . </p><ul><li>Shawna&apos;s incredible story of how she overcame health issues</li><li>an 8-minute model for wellness you can implement today</li><li>SEO marketing tips that will help you rank higher, faster</li></ul><br/><p><strong>About Shawna Coronado </strong></p><p>An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. She is the creator of The 8 Minute Method, a timely solution to anti-inflammatory wellness. Shawna discovered the method after being diagnosed with severe spinal osteoarthritis, an incurable chronic pain disease.<br/><br/>Shawna dreams of inspiring more people to be active and pain-free so they can discover a healthier and happier lifestyle. She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home &amp; garden magazines. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Visit https://shawnacoronado.com for more info and to subscribe to Shawna&apos;s newsletter.</p><p><strong>Connect with Shawna</strong></p><p><a href='https://shawnacoronado.com'><strong>ShawnaCoronado.com</strong></a></p><p><a href='https://www.facebook.com/ShawnaCoronadoWellness/'>Shawna Coronado on Facebook</a> </p><p><a href='https://www.linkedin.com/in/shawnacoronado/'>Shawna Coronado on LinkedIn </a></p><p><a href='https://www.pinterest.com/shawnacoronado/_saved/'>Shawna Coronado on Pinterest</a> </p><p><a href='https://twitter.com/shawnacoronado'>Shawna Coronado on Twitter</a> </p><p><a href='https://www.youtube.com/user/TheCasualGardener'>Shawna Coronado The Casual Gardener on YouTube</a> </p><p><strong>How they met . . .</strong></p><p>Once upon a time, Barbara and Shawna both lived in Chicago&apos;s western suburbs. They got to know each other at social media events around the city. </p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com'>Growing Social Now </a></p><p><a href='https://wiredrworks.com/'>wiredPRworks</a></p><p><a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a><br/> </p><p>#growingsocialnow #barbarar</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What you&apos;ll hear about . . . </p><ul><li>Shawna&apos;s incredible story of how she overcame health issues</li><li>an 8-minute model for wellness you can implement today</li><li>SEO marketing tips that will help you rank higher, faster</li></ul><br/><p><strong>About Shawna Coronado </strong></p><p>An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. She is the creator of The 8 Minute Method, a timely solution to anti-inflammatory wellness. Shawna discovered the method after being diagnosed with severe spinal osteoarthritis, an incurable chronic pain disease.<br/><br/>Shawna dreams of inspiring more people to be active and pain-free so they can discover a healthier and happier lifestyle. She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home &amp; garden magazines. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Visit https://shawnacoronado.com for more info and to subscribe to Shawna&apos;s newsletter.</p><p><strong>Connect with Shawna</strong></p><p><a href='https://shawnacoronado.com'><strong>ShawnaCoronado.com</strong></a></p><p><a href='https://www.facebook.com/ShawnaCoronadoWellness/'>Shawna Coronado on Facebook</a> </p><p><a href='https://www.linkedin.com/in/shawnacoronado/'>Shawna Coronado on LinkedIn </a></p><p><a href='https://www.pinterest.com/shawnacoronado/_saved/'>Shawna Coronado on Pinterest</a> </p><p><a href='https://twitter.com/shawnacoronado'>Shawna Coronado on Twitter</a> </p><p><a href='https://www.youtube.com/user/TheCasualGardener'>Shawna Coronado The Casual Gardener on YouTube</a> </p><p><strong>How they met . . .</strong></p><p>Once upon a time, Barbara and Shawna both lived in Chicago&apos;s western suburbs. They got to know each other at social media events around the city. </p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com'>Growing Social Now </a></p><p><a href='https://wiredrworks.com/'>wiredPRworks</a></p><p><a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a><br/> </p><p>#growingsocialnow #barbarar</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">e16e6612-f230-4dc2-a0bc-9ee6bb2c5ee4</guid><itunes:image href="https://artwork.captivate.fm/500fa6cd-d4d7-4466-9c62-1ae5b058081e/6297cr4woswvjsrzxzwgy49ginyq.jpg"/><pubDate>Wed, 25 May 2022 11:19:22 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8f7ce5c8-08c0-4a99-aa9d-6d0d556d1fab.mp3" length="27288298" type="audio/mpeg"/><itunes:duration>37:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>24</itunes:episode><podcast:episode>24</podcast:episode></item><item><title>Barry Moltz on ChangeMasters, Small Business and Social Media</title><itunes:title>Barry Moltz on ChangeMasters, Small Business and Social Media</itunes:title><description><![CDATA[<p>What you&apos;ll learn . . .</p><ul><li>Why it&apos;s hard to make changes [hint: it&apos;s all in your head]</li><li>What needs to happen to make a change </li><li>Where to start with very, very small changes</li><li>What role does social media marketing play in a company </li><li>Lessons learned in 13 years of podcasting </li><li>How to be a good podcast guest</li><li>Where to find sponsors </li><li>Trends shaping business now and what to do</li><li>Five areas where small businesses get stuck</li><li>One tip for speakers that will change your business</li><li>Why you need to say no right away</li></ul><br/><p>About Barry Moltz . . . </p><h2>Barry Moltz gets small businesses unstuck.</h2><p>As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential.  With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change.</p><h3>Barry has founded and run small businesses with a great deal of success and failure for more than 20 years.</h3><p>After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities.  He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.  His first book, “<i>You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business</i>” describes the ups and downs and emotional trials of running a business.  It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai.</p><p>His second book, “<i>Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”</i>, shows what it takes to come back and develop true business confidence.  It has been translated into Korean and German.  His third book, “<i>BAM! Delivering Customer Service in a Self-Service World” </i>shows how customer service is the new marketing<i>. </i>People now buy experiences and relationships, not products. His fourth book,<i> Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy </i>shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything<i>! </i>His fifth book, “<i>How to Get Unstuck: 25 Ways to Get Your Business Growing Again</i>” focuses on how to get small business owners making more profits in their company. Barry’s sixth book  <a href='https://www.amazon.com/Small-Business-Hacks-Shortcuts-Success/dp/1628654430' target='_blank'>“Small Business Hacks: 100 Shortcuts to Your Success”</a> with Rieva Lesonsky gives small business owners the key resources to be successful.</p><h3>Barry’s 7th book, <a href='https://barrymoltz.com/changemasters/'>“ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make”</a> was published in April 2022. <a href='https://barrymoltz.com/changemasters-free-book/'>Get your free copy.</a></h3><p> </p><p>Barry is a nationally recognized <strong>speaker on small business</strong> who has given hundreds of presentations to audiences ranging in size from 20 to 20,000.  As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology.  He has appeared on many TV and radio programs such as CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business and NPR’s The Tavis Smiley Show.  He hosts his own weekly radio program for 12 years, The Small Business Radio Show on AM820, and writes regularly for the American Express Open Forum and other periodicals.</p><p>Connect with Barry . . .</p><p><a href='https://linkedin.com/in/barrymoltz'>Barry Moltz on LinkedIn</a></p><p><a href='https://www.facebook.com/SmallBusinessUnstuck'>Barry Moltz on Faceb</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What you&apos;ll learn . . .</p><ul><li>Why it&apos;s hard to make changes [hint: it&apos;s all in your head]</li><li>What needs to happen to make a change </li><li>Where to start with very, very small changes</li><li>What role does social media marketing play in a company </li><li>Lessons learned in 13 years of podcasting </li><li>How to be a good podcast guest</li><li>Where to find sponsors </li><li>Trends shaping business now and what to do</li><li>Five areas where small businesses get stuck</li><li>One tip for speakers that will change your business</li><li>Why you need to say no right away</li></ul><br/><p>About Barry Moltz . . . </p><h2>Barry Moltz gets small businesses unstuck.</h2><p>As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential.  With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change.</p><h3>Barry has founded and run small businesses with a great deal of success and failure for more than 20 years.</h3><p>After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities.  He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.  His first book, “<i>You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business</i>” describes the ups and downs and emotional trials of running a business.  It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai.</p><p>His second book, “<i>Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”</i>, shows what it takes to come back and develop true business confidence.  It has been translated into Korean and German.  His third book, “<i>BAM! Delivering Customer Service in a Self-Service World” </i>shows how customer service is the new marketing<i>. </i>People now buy experiences and relationships, not products. His fourth book,<i> Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy </i>shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything<i>! </i>His fifth book, “<i>How to Get Unstuck: 25 Ways to Get Your Business Growing Again</i>” focuses on how to get small business owners making more profits in their company. Barry’s sixth book  <a href='https://www.amazon.com/Small-Business-Hacks-Shortcuts-Success/dp/1628654430' target='_blank'>“Small Business Hacks: 100 Shortcuts to Your Success”</a> with Rieva Lesonsky gives small business owners the key resources to be successful.</p><h3>Barry’s 7th book, <a href='https://barrymoltz.com/changemasters/'>“ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make”</a> was published in April 2022. <a href='https://barrymoltz.com/changemasters-free-book/'>Get your free copy.</a></h3><p> </p><p>Barry is a nationally recognized <strong>speaker on small business</strong> who has given hundreds of presentations to audiences ranging in size from 20 to 20,000.  As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology.  He has appeared on many TV and radio programs such as CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business and NPR’s The Tavis Smiley Show.  He hosts his own weekly radio program for 12 years, The Small Business Radio Show on AM820, and writes regularly for the American Express Open Forum and other periodicals.</p><p>Connect with Barry . . .</p><p><a href='https://linkedin.com/in/barrymoltz'>Barry Moltz on LinkedIn</a></p><p><a href='https://www.facebook.com/SmallBusinessUnstuck'>Barry Moltz on Faceb</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">975eea08-ab7b-49a4-b2a1-eae31a9b6fe6</guid><itunes:image href="https://artwork.captivate.fm/62520ee4-ce3f-4b61-82d1-a269328535d8/i6p4sl6igfpgu1h4ofq33iqbg2y6.jpg"/><pubDate>Wed, 18 May 2022 07:55:17 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ab22f6fc-5919-4f2c-ab40-68461400fcff.mp3" length="18396941" type="audio/mpeg"/><itunes:duration>25:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>23</itunes:episode><podcast:episode>23</podcast:episode></item><item><title>Running Corporate Communications and Social Media</title><itunes:title>Running Corporate Communications and Social Media</itunes:title><description><![CDATA[<p>What we covered . . . </p><p>How social media has evolved and why Allan thinks it&apos;s going to get more difficult.<br/>The ongoing battle of content thought leadership, and brand journalism and how to win more.<br/>What the mindset of today&apos;s top communicators reveals about the profession.<br/>Marketing and PR jobs have changed, so what skills do you need to succeed?<br/>Three rules for running and life.</p><p>About Allan . . . </p><p>Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. He currently is the Chief Communications Officer at the international law firm Vinson &amp; Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. During his career, he has also held leadership roles in communications with globally recognized brands such as Nasdaq, CME Group, Bloomberg, and Accenture. He earned a bachelor’s degree from Central Michigan University in Economics and a master’s degree in Communications Management from Syracuse University.</p><p>Connect with Allan on<a href='https://www.linkedin.com/in/allanschoenberg/'> LinkedIn</a>, <a href='https://twitter.com/allanschoenberg'>Twitter,</a> and <a href='https://www.instagram.com/allanschoenberg'>Instagram</a></p><p>How did they meet?</p><p>When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group. An early social media adapter, Allan continues to be a key contributor to the social media evolution. </p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p><strong>Let’s Connect!</strong></p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com'>Growing Social Now </a></p><p><a href='https://wiredrworks.com/'>wiredPRworks</a></p><p><a href='https://ba&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>What we covered . . . </p><p>How social media has evolved and why Allan thinks it&apos;s going to get more difficult.<br/>The ongoing battle of content thought leadership, and brand journalism and how to win more.<br/>What the mindset of today&apos;s top communicators reveals about the profession.<br/>Marketing and PR jobs have changed, so what skills do you need to succeed?<br/>Three rules for running and life.</p><p>About Allan . . . </p><p>Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. He currently is the Chief Communications Officer at the international law firm Vinson &amp; Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. During his career, he has also held leadership roles in communications with globally recognized brands such as Nasdaq, CME Group, Bloomberg, and Accenture. He earned a bachelor’s degree from Central Michigan University in Economics and a master’s degree in Communications Management from Syracuse University.</p><p>Connect with Allan on<a href='https://www.linkedin.com/in/allanschoenberg/'> LinkedIn</a>, <a href='https://twitter.com/allanschoenberg'>Twitter,</a> and <a href='https://www.instagram.com/allanschoenberg'>Instagram</a></p><p>How did they meet?</p><p>When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group. An early social media adapter, Allan continues to be a key contributor to the social media evolution. </p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p><strong>Let’s Connect!</strong></p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprworks'>Barbara Rozgonyi on Twitter</a></p><p><a href='https://www.youtube.com/user/BarbaraRozgonyi'>YouTube</a></p><p><a href='https://dashboard.simplecast.com/accounts/5f9b09f6-e511-4eeb-a070-2ceb28054f7a/shows/f5c1070e-7a1b-4b4a-b9e9-418ac9a324f8/episodes/3195ccc7-960d-449d-96e7-c6c85d6d6325/www.GrowingSocialNow.com'>Growing Social Now </a></p><p><a href='https://wiredrworks.com/'>wiredPRworks</a></p><p><a href='https://ba&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">fd8b79cb-aa96-4cb4-8208-9f98335341f2</guid><itunes:image href="https://artwork.captivate.fm/265738f9-0f0c-4188-b21d-20bfbb59f88d/3g5vmi9uwt8v2wr6qvlr6wj7292x.jpg"/><pubDate>Fri, 13 May 2022 08:53:27 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/3deca234-ba28-4add-ac10-b1b4bb5cec82.mp3" length="24910468" type="audio/mpeg"/><itunes:duration>34:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>22</itunes:episode><podcast:episode>22</podcast:episode></item><item><title>New Rules of Marketing and PR with David Meerman Scott</title><itunes:title>New Rules of Marketing and PR with David Meerman Scott</itunes:title><description><![CDATA[<p>First released in 2007, <i>The New Rules of Marketing and PR</i>  spent six months on the <i>BusinessWeek</i> bestseller list.</p><p>Over the various editions, <i>New Rules</i> sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.</p><p>Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!</p><p><strong>What We Talked About</strong></p><ul><li>New additions to the new rules of marketing and PR</li><li>What you need to know about Newsjacking</li><li>Future trends in marketing and PR</li><li>How real-time marketing and PR works</li><li>The one marketing lesson you need to learn from the Grateful Dead [hint: it&apos;s free]</li></ul><br/><h2>About David Meerman Scott</h2><p>David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including <i>The New Rules of Marketing and PR</i>, now in an 8th edition.<br/><br/>Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.<br/><br/>He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn&apos;t very good at it.<br/> </p><p><strong>Connect with David Meerman Scott</strong></p><p><a href='https://www.davidmeermanscott.com'>https://www.davidmeermanscott.com</a></p><p>Facebook https://www.facebook.com/dmscott</p><p>Instagram https://www.instagram.com/dmscott</p><p>LinkedIn. https://www.linkedin.com/in/davidmeermanscott/</p><p>Twitter <a href='https://www.twitter.com/dmscott'>https://www.twitter.com/dmscott</a></p><p> </p><h2>About <strong>The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly</strong></h2><p><strong>The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques</strong></p><p>As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of <i>The New Rules of Marketing and PR</i> provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.</p><p>An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertisin</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>First released in 2007, <i>The New Rules of Marketing and PR</i>  spent six months on the <i>BusinessWeek</i> bestseller list.</p><p>Over the various editions, <i>New Rules</i> sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.</p><p>Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!</p><p><strong>What We Talked About</strong></p><ul><li>New additions to the new rules of marketing and PR</li><li>What you need to know about Newsjacking</li><li>Future trends in marketing and PR</li><li>How real-time marketing and PR works</li><li>The one marketing lesson you need to learn from the Grateful Dead [hint: it&apos;s free]</li></ul><br/><h2>About David Meerman Scott</h2><p>David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including <i>The New Rules of Marketing and PR</i>, now in an 8th edition.<br/><br/>Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.<br/><br/>He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn&apos;t very good at it.<br/> </p><p><strong>Connect with David Meerman Scott</strong></p><p><a href='https://www.davidmeermanscott.com'>https://www.davidmeermanscott.com</a></p><p>Facebook https://www.facebook.com/dmscott</p><p>Instagram https://www.instagram.com/dmscott</p><p>LinkedIn. https://www.linkedin.com/in/davidmeermanscott/</p><p>Twitter <a href='https://www.twitter.com/dmscott'>https://www.twitter.com/dmscott</a></p><p> </p><h2>About <strong>The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly</strong></h2><p><strong>The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques</strong></p><p>As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of <i>The New Rules of Marketing and PR</i> provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.</p><p>An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertisin</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">91d0ae76-e0a2-4804-bf3a-ce05931bbec1</guid><itunes:image href="https://artwork.captivate.fm/49e78eab-8818-4043-8ffe-dcaaff31de79/ko38hu3tu6ey059nj8bttf4hr1u4.jpg"/><pubDate>Wed, 20 Apr 2022 10:10:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0e4250e8-0b25-4e68-9fa2-c90d74576475.mp3" length="22101028" type="audio/mpeg"/><itunes:duration>30:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>21</itunes:episode><podcast:episode>21</podcast:episode></item><item><title>How Can Financial Services Use Social Media?</title><itunes:title>How Can Financial Services Use Social Media?</itunes:title><description><![CDATA[<p>Key Points</p><ul><li>Visuals matter</li><li>Make it emotional</li><li>Connect with values like ESG</li><li>Build communities around groups like women entrepreneurs</li><li>Differentiating between financial services firms and financial services influencers</li><li>Why volunteering is essential</li></ul><br/><p><strong>About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago</strong></p><p>For more than two decades, Chris has helped financial powerhouses like Visa, U.S. Bank, Capital One and TD Bank discover ways to motivate consumers to act. He has experience working for industry leaders like MRi, The Ignition Network, Leo Burnett, DraftFCB, and PromoGroup. </p><p>McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. </p><p>Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect. Chris also currently serves on the ANA Midwest Chapter&apos;s B2B Committee, has served on the ANA Promotion Committee, and participated as a speaker at the ANA Law Conference. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. During his free time, you’ll find Chris playing tennis, cycling the lakefront, attending events around the city and hanging with his lovely wife and two adorable daughters.<br/><a href='https://www.linkedin.com/in/chriscmcguire/'>Connect with Chris McGuire on LinkedIn</a></p><p><a href='https://www.mcguffincg.com/'>Learn more about McGuffin Creative Group</a></p><p><strong>How did they meet?</strong></p><p>Chris and Barbara met at AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. But, their paths probably crisscrossed over the years of attending all kinds of cool Chicago-based marketing events. </p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p>&lt;</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Key Points</p><ul><li>Visuals matter</li><li>Make it emotional</li><li>Connect with values like ESG</li><li>Build communities around groups like women entrepreneurs</li><li>Differentiating between financial services firms and financial services influencers</li><li>Why volunteering is essential</li></ul><br/><p><strong>About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago</strong></p><p>For more than two decades, Chris has helped financial powerhouses like Visa, U.S. Bank, Capital One and TD Bank discover ways to motivate consumers to act. He has experience working for industry leaders like MRi, The Ignition Network, Leo Burnett, DraftFCB, and PromoGroup. </p><p>McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. </p><p>Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect. Chris also currently serves on the ANA Midwest Chapter&apos;s B2B Committee, has served on the ANA Promotion Committee, and participated as a speaker at the ANA Law Conference. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. During his free time, you’ll find Chris playing tennis, cycling the lakefront, attending events around the city and hanging with his lovely wife and two adorable daughters.<br/><a href='https://www.linkedin.com/in/chriscmcguire/'>Connect with Chris McGuire on LinkedIn</a></p><p><a href='https://www.mcguffincg.com/'>Learn more about McGuffin Creative Group</a></p><p><strong>How did they meet?</strong></p><p>Chris and Barbara met at AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. But, their paths probably crisscrossed over the years of attending all kinds of cool Chicago-based marketing events. </p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p>&lt;</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">17a52d7b-850a-43dc-ae91-f73466db3115</guid><itunes:image href="https://artwork.captivate.fm/ebd950f5-413e-4f0f-96d0-a6f41bfc53c4/kex0hc43ywkv4rjg5pu8qqojrn7w.jpg"/><pubDate>Wed, 13 Apr 2022 14:22:33 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/2774c05c-04b8-4725-9df8-eed7e207282e.mp3" length="15733592" type="audio/mpeg"/><itunes:duration>21:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>20</itunes:episode><podcast:episode>20</podcast:episode></item><item><title>How to Get Perfect Audio: Social, Live and Virtual with Ted Gregorek</title><itunes:title>How to Get Perfect Audio: Social, Live and Virtual with Ted Gregorek</itunes:title><description><![CDATA[<p>About Ted Gregorek . . . </p><p>As the CEO of T. Gregorek AV Consulting, Ted Gregorek delivers a mastery of A/V system flow schematics design and interpretation to every sound experience. Producing large-scale integration, wiring, and project management for multi-million dollar projects, clients include the Indiana State Museum, Indianapolis Children’s Museum $55 million Dinosphere exhibit, Marion County Sheriff’s Department, and multiple events, churches, municipalities, and schools.</p><p>Rich, world live music touring experience enables Ted to quickly adapt to changing environmental and infrastructure needs, as well as troubleshooting technical and logistics issues as they arise. On tour, every performance requires consistency night after night, regardless of the stage, the weather, and the venue. Ted successfully managed challenging stage set-up and tear down with superb sound engineering performance for acts like Toby Keith, Billy Joel, Van Halen, Pat Benatar, and Nana Mouskouri. Ted’s managed all aspects of production for live concerts and entertainment in everything from small clubs to conference centers to major venues like Carnegie Hall and Yankee Stadium.</p><p>Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. As a SiriusXM show audio engineer and producer, Ted works virtually in a remote studio to manage on-air sound quality and delivery that equals in-studio production.</p><p>A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. </p><p><a href='https://www.linkedin.com/in/tedgregorek/' target='_blank'>Connect with Ted on LinkedIn</a></p><p><strong>How did they meet? </strong></p><p>Full Disclosure: Ted is married to Lori Rozgonyi, Barbara&apos;s sister. Barbara says, &quot;It&apos;s been an absolute delight to watch Ted&apos;s career progress to greater heights and louder volume.&quot;</p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprwork&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>About Ted Gregorek . . . </p><p>As the CEO of T. Gregorek AV Consulting, Ted Gregorek delivers a mastery of A/V system flow schematics design and interpretation to every sound experience. Producing large-scale integration, wiring, and project management for multi-million dollar projects, clients include the Indiana State Museum, Indianapolis Children’s Museum $55 million Dinosphere exhibit, Marion County Sheriff’s Department, and multiple events, churches, municipalities, and schools.</p><p>Rich, world live music touring experience enables Ted to quickly adapt to changing environmental and infrastructure needs, as well as troubleshooting technical and logistics issues as they arise. On tour, every performance requires consistency night after night, regardless of the stage, the weather, and the venue. Ted successfully managed challenging stage set-up and tear down with superb sound engineering performance for acts like Toby Keith, Billy Joel, Van Halen, Pat Benatar, and Nana Mouskouri. Ted’s managed all aspects of production for live concerts and entertainment in everything from small clubs to conference centers to major venues like Carnegie Hall and Yankee Stadium.</p><p>Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. As a SiriusXM show audio engineer and producer, Ted works virtually in a remote studio to manage on-air sound quality and delivery that equals in-studio production.</p><p>A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. </p><p><a href='https://www.linkedin.com/in/tedgregorek/' target='_blank'>Connect with Ted on LinkedIn</a></p><p><strong>How did they meet? </strong></p><p>Full Disclosure: Ted is married to Lori Rozgonyi, Barbara&apos;s sister. Barbara says, &quot;It&apos;s been an absolute delight to watch Ted&apos;s career progress to greater heights and louder volume.&quot;</p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let’s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='https://twitter.com/wiredprwork&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">f57527a6-0c71-4b59-bd25-2b934380ab31</guid><itunes:image href="https://artwork.captivate.fm/24c9b8d4-0ee4-4722-840f-46ccf3f64f22/3xrhm6c1mw896rdwmrzee66ynl2n.jpg"/><pubDate>Wed, 06 Apr 2022 08:24:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6571d7fa-2c39-4685-88d3-410e9af72f46.mp3" length="23874769" type="audio/mpeg"/><itunes:duration>33:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>19</itunes:episode><podcast:episode>19</podcast:episode></item><item><title>Podcasting 2.0 &amp; Web 3.0 with Jennifer Navarrete</title><itunes:title>Podcasting 2.0 &amp; Web 3.0 with Jennifer Navarrete</itunes:title><description><![CDATA[<p>Key Takeaways</p><ul><li>Four levels of podcasting and where to get started</li><li>Why you need to invest in your passion</li><li>What’s up with Twitter Spaces</li><li>Where we’re going with Podcasting 2.0 and Web 3.0 101</li><li>The Value for Value Model from Adam Curry and John C Dvorak</li></ul><br/><p>Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast - one of the top Women on Twitter Spaces</p><p>Jennifer Navarrete is an award-winning social media professional who has 16 years of experience in the podcasting and social media landscape. She is a firm believer in the &quot;Learn, Share, Grow&quot; model popularized by Social Media Club. Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 will have on the world.<br/><br/>Her mission is to demystify the blockchain as a content creation destination. She does this through the Crypto Content Creators video and podcast series with co-host Shaine Mata. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.<br/><br/>The best place to connect with Jennifer when she isn’t creating content on the blockchain is through a tweet or DM on Twitter. @epodcaster.</p><p><a href='https://brewing.media/'>Brewing.Media</a></p><p><a href='https://www.linkedin.com/in/jennifernavarrete/'>Jennifer Navarrete on LinkedIn</a></p><p><a href='https://twitter.com/epodcaster'>@epodcaster on Twitter</a></p><p><a href='https://www.facebook.com/jennifer.navarrete'>Jennifer Navarrete on Facebook</a></p><p><strong>RESOURCES</strong></p><p><a href='https://podcastindex.org/'>Podcast Index</a></p><p><a href='http://newpodcastapps.com/'>New Podcast Apps</a></p><p><a href='https://www.thesurvivalpodcast.com/curry'>Adam Curry on the Future of Podcasting via The Survival Podcast</a></p><p><strong>How did they meet? </strong></p><p>Although this is their first conversation, Jennifer and Barbara traveled parallel paths for years as Social Media Club chapter founders. Jennifer launched Social Media Club&apos;s San Antonio chapter and Barbara founded Social Media Club Chicago. </p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara&apos;s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let&apos;s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://Instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='http&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Key Takeaways</p><ul><li>Four levels of podcasting and where to get started</li><li>Why you need to invest in your passion</li><li>What’s up with Twitter Spaces</li><li>Where we’re going with Podcasting 2.0 and Web 3.0 101</li><li>The Value for Value Model from Adam Curry and John C Dvorak</li></ul><br/><p>Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast - one of the top Women on Twitter Spaces</p><p>Jennifer Navarrete is an award-winning social media professional who has 16 years of experience in the podcasting and social media landscape. She is a firm believer in the &quot;Learn, Share, Grow&quot; model popularized by Social Media Club. Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 will have on the world.<br/><br/>Her mission is to demystify the blockchain as a content creation destination. She does this through the Crypto Content Creators video and podcast series with co-host Shaine Mata. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.<br/><br/>The best place to connect with Jennifer when she isn’t creating content on the blockchain is through a tweet or DM on Twitter. @epodcaster.</p><p><a href='https://brewing.media/'>Brewing.Media</a></p><p><a href='https://www.linkedin.com/in/jennifernavarrete/'>Jennifer Navarrete on LinkedIn</a></p><p><a href='https://twitter.com/epodcaster'>@epodcaster on Twitter</a></p><p><a href='https://www.facebook.com/jennifer.navarrete'>Jennifer Navarrete on Facebook</a></p><p><strong>RESOURCES</strong></p><p><a href='https://podcastindex.org/'>Podcast Index</a></p><p><a href='http://newpodcastapps.com/'>New Podcast Apps</a></p><p><a href='https://www.thesurvivalpodcast.com/curry'>Adam Curry on the Future of Podcasting via The Survival Podcast</a></p><p><strong>How did they meet? </strong></p><p>Although this is their first conversation, Jennifer and Barbara traveled parallel paths for years as Social Media Club chapter founders. Jennifer launched Social Media Club&apos;s San Antonio chapter and Barbara founded Social Media Club Chicago. </p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara&apos;s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.</p><p>Let&apos;s Connect!</p><p><a href='https://www.clubhouse.com/@barbararozgonyi'>Barbara Rozgonyi on Clubhouse</a></p><p><a href='https://facebook.com/BarbaraJRozgonyi'>Barbara Rozgonyi on Facebook</a></p><p><a href='https://Instagram.com/BarbaraRozgonyi'>Barbara Rozgonyi on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://www.tiktok.com/@barbararozgonyi'>Barbara Rozgonyi on TikTok</a></p><p><a href='http&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">1b9fc2e6-6a52-416d-915c-4192f02cf5d3</guid><itunes:image href="https://artwork.captivate.fm/b6a80ee5-1eac-45dc-9ee4-613ac0d81048/6mil7r8qd82p2ewl4qpxt8tvrzsu.jpg"/><pubDate>Wed, 23 Mar 2022 12:20:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/618beb14-308a-4df8-872d-5172ef277a5c.mp3" length="20931161" type="audio/mpeg"/><itunes:duration>29:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>18</itunes:episode><podcast:episode>18</podcast:episode></item><item><title>Communicating with Creativity not C.R.A.P. with Beth Nyland</title><itunes:title>Communicating with Creativity not C.R.A.P. with Beth Nyland</itunes:title><description><![CDATA[<p>Beth refuses bland and boring. She guides individuals and organizations to string words into stories that motivate people to think, believe, and take action. That’s how business gets done. With extensive experience in corporate communication and change management, she gets results through creativity, good questions, and active listening.<br/><br/>Beth is a communicator, leader, advisor, teacher, and illustrator. She founded her own agency, Spencer Grace, and co-produces the Story Mode program with her good friend Jill Pollack. Beth is also a daily practice junkie who takes on insane creative challenges, like writing a poem or drawing a picture every day for a year.</p><p><strong>Connect with Beth . . . </strong></p><p>Spencer Grace (www.spencergrace.com) and Story Mode (www.instorymode.com)</p><p>https://www.linkedin.com/pub/beth-nyland/5/504/952</p><p>http://instagram.com/bethnyland</p><p>http://www.twitter.com/bethnyland</p><p>Beth Nyland Art  <a href='https://society6.com/bethnyland/framed-prints' target='_blank'>https://society6.com/bethnyland/framed-prints</a></p><p><strong>How did they meet? </strong></p><p>Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team.</p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara&apos;s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.<br/><br/><strong>Links</strong><br/>Website: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbarbararozgonyi.com%2F&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220198473%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=MxooOUxJY%2FYOxZDz8PegaFcnB56zUWazQ%2F7NqmIT0dk%3D&amp;reserved=0' target='_blank'>https://BarbaraRozgonyi.com</a><br/>Facebook: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Ffacebook.com%2FRozgonyi&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220198473%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=rUw8BIg5yIkRD7B8%2Fig2s3drHGIQqmrRFxwQjFrcL%2Bs%3D&amp;reserved=0' target='_blank'>https://Facebook.com/Rozgonyi</a><br/>Instagram: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Finstagram.com%2FBarbaraRozgonyi&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220208427%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=B%2BEJTSYsd%2BML3czyvMUhy4Vl7x8zM0meSG4vunT92Ws%3D&amp;reserved=0' target='_blank'>https://Instagram.com/BarbaraRozgonyi</a><br/>LinkedIn: <a href='https://eur03.safelinks.pro&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Beth refuses bland and boring. She guides individuals and organizations to string words into stories that motivate people to think, believe, and take action. That’s how business gets done. With extensive experience in corporate communication and change management, she gets results through creativity, good questions, and active listening.<br/><br/>Beth is a communicator, leader, advisor, teacher, and illustrator. She founded her own agency, Spencer Grace, and co-produces the Story Mode program with her good friend Jill Pollack. Beth is also a daily practice junkie who takes on insane creative challenges, like writing a poem or drawing a picture every day for a year.</p><p><strong>Connect with Beth . . . </strong></p><p>Spencer Grace (www.spencergrace.com) and Story Mode (www.instorymode.com)</p><p>https://www.linkedin.com/pub/beth-nyland/5/504/952</p><p>http://instagram.com/bethnyland</p><p>http://www.twitter.com/bethnyland</p><p>Beth Nyland Art  <a href='https://society6.com/bethnyland/framed-prints' target='_blank'>https://society6.com/bethnyland/framed-prints</a></p><p><strong>How did they meet? </strong></p><p>Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team.</p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara&apos;s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.<br/><br/><strong>Links</strong><br/>Website: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbarbararozgonyi.com%2F&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220198473%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=MxooOUxJY%2FYOxZDz8PegaFcnB56zUWazQ%2F7NqmIT0dk%3D&amp;reserved=0' target='_blank'>https://BarbaraRozgonyi.com</a><br/>Facebook: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Ffacebook.com%2FRozgonyi&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220198473%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=rUw8BIg5yIkRD7B8%2Fig2s3drHGIQqmrRFxwQjFrcL%2Bs%3D&amp;reserved=0' target='_blank'>https://Facebook.com/Rozgonyi</a><br/>Instagram: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Finstagram.com%2FBarbaraRozgonyi&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220208427%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=B%2BEJTSYsd%2BML3czyvMUhy4Vl7x8zM0meSG4vunT92Ws%3D&amp;reserved=0' target='_blank'>https://Instagram.com/BarbaraRozgonyi</a><br/>LinkedIn: <a href='https://eur03.safelinks.pro&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">1d05b1d9-62a4-4787-ada3-503aff238811</guid><itunes:image href="https://artwork.captivate.fm/bc07a273-7c55-4fa2-9edb-530266c3cf56/k49boqzscl6d15wrz5ljztdqdclr.jpg"/><pubDate>Thu, 10 Mar 2022 09:00:34 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4775bade-9a6c-4a96-b5a2-817606980f3e.mp3" length="19953732" type="audio/mpeg"/><itunes:duration>27:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>17</itunes:episode><podcast:episode>17</podcast:episode></item><item><title>Socializing McDonald&apos;s B2C Customer Care with Elly Deutch Moody</title><itunes:title>Socializing McDonald&apos;s B2C Customer Care with Elly Deutch Moody</itunes:title><description><![CDATA[<p><strong>About Elly Deutch Moody, McDonald&apos;s Digital Customer Satisfaction and Engagement Strategy Manager</strong></p><p>As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. Over the last decade in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes and brands. In her current role at McDonald’s, Elly oversees the digital customer satisfaction and engagement strategy, as well as e-Care for the McDonald’s social media channels.</p><p>Visit Elly online at https://ellydeutchmoody.com</p><p>Connect with Elly on LinkedIn at https://www.linkedin.com/in/ellydeutchmoody/</p><p>Check out McDonald&apos;s Mariah Menu at https://www.mcdonalds.com/us/en-us/mariah-menu.html</p><p><strong>How did they meet?</strong></p><p>Barbara and Elly served together on the board of Social Media Club Chicago on a team focused on party planning, social media education, and event production for crowds of influencers in Chicago and around the world.</p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara&apos;s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.<br/><br/><strong>Links</strong><br/>Website: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbarbararozgonyi.com%2F&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220198473%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=MxooOUxJY%2FYOxZDz8PegaFcnB56zUWazQ%2F7NqmIT0dk%3D&amp;reserved=0' target='_blank'>https://BarbaraRozgonyi.com</a><br/>Facebook: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Ffacebook.com%2FRozgonyi&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220198473%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=rUw8BIg5yIkRD7B8%2Fig2s3drHGIQqmrRFxwQjFrcL%2Bs%3D&amp;reserved=0' target='_blank'>https://Facebook.com/Rozgonyi</a><br/>Instagram: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Finstagram.com%2FBarbaraRozgonyi&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220208427%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=B%2BEJTSYsd%2BML3czyvMUhy4Vl7x8zM0meSG4vunT92Ws%3D&amp;reserved=0' target='_blank'>https://Instagram.com/BarbaraRozgonyi</a><br/>LinkedIn: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Flinkedin.com%2Fin&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p><strong>About Elly Deutch Moody, McDonald&apos;s Digital Customer Satisfaction and Engagement Strategy Manager</strong></p><p>As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. Over the last decade in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes and brands. In her current role at McDonald’s, Elly oversees the digital customer satisfaction and engagement strategy, as well as e-Care for the McDonald’s social media channels.</p><p>Visit Elly online at https://ellydeutchmoody.com</p><p>Connect with Elly on LinkedIn at https://www.linkedin.com/in/ellydeutchmoody/</p><p>Check out McDonald&apos;s Mariah Menu at https://www.mcdonalds.com/us/en-us/mariah-menu.html</p><p><strong>How did they meet?</strong></p><p>Barbara and Elly served together on the board of Social Media Club Chicago on a team focused on party planning, social media education, and event production for crowds of influencers in Chicago and around the world.</p><p><strong>About Growing Social Now</strong></p><p>Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.</p><p><strong>About Barbara Rozgonyi</strong></p><p>Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara&apos;s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.<br/><br/><strong>Links</strong><br/>Website: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbarbararozgonyi.com%2F&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220198473%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=MxooOUxJY%2FYOxZDz8PegaFcnB56zUWazQ%2F7NqmIT0dk%3D&amp;reserved=0' target='_blank'>https://BarbaraRozgonyi.com</a><br/>Facebook: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Ffacebook.com%2FRozgonyi&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220198473%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=rUw8BIg5yIkRD7B8%2Fig2s3drHGIQqmrRFxwQjFrcL%2Bs%3D&amp;reserved=0' target='_blank'>https://Facebook.com/Rozgonyi</a><br/>Instagram: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Finstagram.com%2FBarbaraRozgonyi&amp;data=04%7C01%7Cccollado%40intracen.org%7C54fa1c6d677d4405b77608d967dae7b0%7Cc3476d307bc34f9b9d15f444947ff4cd%7C0%7C0%7C637655012220208427%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=B%2BEJTSYsd%2BML3czyvMUhy4Vl7x8zM0meSG4vunT92Ws%3D&amp;reserved=0' target='_blank'>https://Instagram.com/BarbaraRozgonyi</a><br/>LinkedIn: <a href='https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Flinkedin.com%2Fin&lt;/truncato-artificial-root&gt;'></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">87a35c3a-6d94-4aa9-bbf1-bc58d9cad548</guid><itunes:image href="https://artwork.captivate.fm/47ebedff-b27f-4254-9e0d-724f1c987057/i0htsk4pgxwqja8kx3us0r848jjr.jpg"/><pubDate>Wed, 15 Dec 2021 14:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a7f66d0d-988c-4291-a7db-f340089de7e0.mp3" length="15495336" type="audio/mpeg"/><itunes:duration>21:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>16</itunes:episode><podcast:episode>16</podcast:episode></item><item><title>Energizing Speaking with Larry Long, Jr.</title><itunes:title>Energizing Speaking with Larry Long, Jr.</itunes:title><description><![CDATA[<p>Larry Long Jr is the Founder and CEO (Chief Energy Officer) of LLJR Enterprises, which focuses on sales motivation &amp; inspiration, as well as team trainings. He is the host of the ‘Midweek Midday Motivational Minute’, and also Co-Founder and Lead Instructor of The Sales Allies, an online sales training course and supportive community designed to uplift sales professionals.<br/><br/>As a former college athlete (Go Terps! He played baseball for University of Maryland), Larry is extremely passionate about coaching, and helping professionals take their game to the &apos;next level&apos;.</p><p>Recognition: Salesforce Top Influencer 2021 and<a href='https://nsacarolinas.org'> NSA Carolinas</a> Member of the Year 2021.</p><p>Website: <a href='http://www.larrylongjr.com'>www.larrylongjr.com</a></p><p>Twitter: <a href='https://twitter.com/larrylongjr'>https://twitter.com/larrylongjr</a></p><p>Instagram: <a href='https://www.instagram.com/longjr7'>https://www.instagram.com/longjr7</a></p><p>YouTube: https://www.youtube.com/channel/UCtHsbn_-WhhtnEtCksm-UhA/videos</p><p><a href='https://www.linkedin.com/in/longjr7/'>Connect with Larry Long Jr on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p> </p><p> </p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Larry Long Jr is the Founder and CEO (Chief Energy Officer) of LLJR Enterprises, which focuses on sales motivation &amp; inspiration, as well as team trainings. He is the host of the ‘Midweek Midday Motivational Minute’, and also Co-Founder and Lead Instructor of The Sales Allies, an online sales training course and supportive community designed to uplift sales professionals.<br/><br/>As a former college athlete (Go Terps! He played baseball for University of Maryland), Larry is extremely passionate about coaching, and helping professionals take their game to the &apos;next level&apos;.</p><p>Recognition: Salesforce Top Influencer 2021 and<a href='https://nsacarolinas.org'> NSA Carolinas</a> Member of the Year 2021.</p><p>Website: <a href='http://www.larrylongjr.com'>www.larrylongjr.com</a></p><p>Twitter: <a href='https://twitter.com/larrylongjr'>https://twitter.com/larrylongjr</a></p><p>Instagram: <a href='https://www.instagram.com/longjr7'>https://www.instagram.com/longjr7</a></p><p>YouTube: https://www.youtube.com/channel/UCtHsbn_-WhhtnEtCksm-UhA/videos</p><p><a href='https://www.linkedin.com/in/longjr7/'>Connect with Larry Long Jr on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p> </p><p> </p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">9028552d-b5cf-4b70-8abe-651e8bcb8f74</guid><itunes:image href="https://artwork.captivate.fm/d54db68e-b9bd-4944-b855-b558e8308328/626anl16l3w2cd37w2blp2wjour8.jpg"/><pubDate>Thu, 11 Nov 2021 15:13:11 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/287a96e7-98a3-41d4-a72e-50b16366f977.mp3" length="15955616" type="audio/mpeg"/><itunes:duration>22:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>15</itunes:episode><podcast:episode>15</podcast:episode></item><item><title>Exploring Experiential Social Media with Leslie Marshall of Morningstar</title><itunes:title>Exploring Experiential Social Media with Leslie Marshall of Morningstar</itunes:title><description><![CDATA[<p>How did they meet? Barbara and Leslie first met via Social Media Club Chicago around 2009. A social media and marketing enthusiast, Leslie is the Head of Experiential Marketing at Morningstar, a leading provider of independent investment research in North America, Europe, Australia, and Asia. Thanks to Leslie for this thoughtful and creative conversation!  </p><p><strong>Interview Themes: What We Talked About</strong></p><p>Finding inspiration through technology -- the pandemic has accelerated the use of technology across industries and forced companies and brands to reimagine events and experiences. I love to think about new ways to create experiences to educate, engage with content, and connect people.<br/><br/>Power of community -- now more than ever, we need our personal and professional connections/contacts. How do you find your &quot;tribe&quot; and people to keep you motivated and inspired, as well as a source to lean on during good and bad times?</p><p>In the interview, Leslie talks about how team members contribute to success. She mentions Katryna Deligiannis, senior social media manager, Morningstar; McKenna Berken, social media community manager, Morningstar; and Shannon Lee, current AMA Chicago President; VP, Creative and Engagement, Studio North.<br/> </p><p><strong>Here&apos;s a look at the questions Leslie answers . . . </strong></p><p>How did Morningstar decide to host #MICUS, a hybrid event, with over 800 in-person attendees in September 2021?</p><p>What defines “light” as a branding element through the company’s culture?</p><p>How is “Morningstar Onward” preparing and welcoming its people back to work?</p><p>What’s happening as Morningstar defines the future of work and elevates the experience to make work a destination?</p><p>How does social media contribute to the employee experience – and position them as experts?</p><p>Who gets more social media engagement – the Morningstar experts or the company?</p><p>What you need to know about the evolution of the social media ecosystems. </p><p>How can you authentically build your personal brand on social media? </p><p>What&apos;s new with AMA Chicago?</p><p><strong>About our guest, Leslie Marshall . . . </strong></p><p>Leslie is responsible for the Morningstar brand and technology experience at Morningstar conferences and events around the world. A champion for social media within the organization, Leslie leads Morningstar’s global social media strategy. Leslie and her team are the winners of two Cvent Excellence Awards and five Ozzie Awards.<br/><br/>Leslie serves on the board of directors of the American Marketing Association – Chicago chapter as President-Elect. She is a frequent guest speaker on topics of marketing, technology and social media at events, conferences and universities.<br/><br/>Prior to joining Morningstar, Leslie spent 14 years in the publishing industry in a variety of marketing, new business development, and editorial roles.</p><p><a href='https://www.linkedin.com/in/leslieamarshall/'>Connect with Leslie Marshall on LinkedIn</a></p><p><a href='http://amachicago.org/, '>Visit AMA Chicago</a></p><p><a href='https://www.morningstar.com/'>Visit Morningstar</a></p><p><a href='www.twitter.com/LeslieAMarshall'>Follow Leslie Marshall on Twitter</a></p><p><a href='https://www.instagram.com/redinthecity/'>Follow Leslie Marshall on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://twitter.com/wiredprworks'>Follow Barbara Rozgonyi on Twitter</a></p><p><a href='https://instagram.com/barbararozgonyi'>Follow Barbara Rozgonyi on Instagram</a></p><p> </p><p><br/><br/> </p><p><br/> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>How did they meet? Barbara and Leslie first met via Social Media Club Chicago around 2009. A social media and marketing enthusiast, Leslie is the Head of Experiential Marketing at Morningstar, a leading provider of independent investment research in North America, Europe, Australia, and Asia. Thanks to Leslie for this thoughtful and creative conversation!  </p><p><strong>Interview Themes: What We Talked About</strong></p><p>Finding inspiration through technology -- the pandemic has accelerated the use of technology across industries and forced companies and brands to reimagine events and experiences. I love to think about new ways to create experiences to educate, engage with content, and connect people.<br/><br/>Power of community -- now more than ever, we need our personal and professional connections/contacts. How do you find your &quot;tribe&quot; and people to keep you motivated and inspired, as well as a source to lean on during good and bad times?</p><p>In the interview, Leslie talks about how team members contribute to success. She mentions Katryna Deligiannis, senior social media manager, Morningstar; McKenna Berken, social media community manager, Morningstar; and Shannon Lee, current AMA Chicago President; VP, Creative and Engagement, Studio North.<br/> </p><p><strong>Here&apos;s a look at the questions Leslie answers . . . </strong></p><p>How did Morningstar decide to host #MICUS, a hybrid event, with over 800 in-person attendees in September 2021?</p><p>What defines “light” as a branding element through the company’s culture?</p><p>How is “Morningstar Onward” preparing and welcoming its people back to work?</p><p>What’s happening as Morningstar defines the future of work and elevates the experience to make work a destination?</p><p>How does social media contribute to the employee experience – and position them as experts?</p><p>Who gets more social media engagement – the Morningstar experts or the company?</p><p>What you need to know about the evolution of the social media ecosystems. </p><p>How can you authentically build your personal brand on social media? </p><p>What&apos;s new with AMA Chicago?</p><p><strong>About our guest, Leslie Marshall . . . </strong></p><p>Leslie is responsible for the Morningstar brand and technology experience at Morningstar conferences and events around the world. A champion for social media within the organization, Leslie leads Morningstar’s global social media strategy. Leslie and her team are the winners of two Cvent Excellence Awards and five Ozzie Awards.<br/><br/>Leslie serves on the board of directors of the American Marketing Association – Chicago chapter as President-Elect. She is a frequent guest speaker on topics of marketing, technology and social media at events, conferences and universities.<br/><br/>Prior to joining Morningstar, Leslie spent 14 years in the publishing industry in a variety of marketing, new business development, and editorial roles.</p><p><a href='https://www.linkedin.com/in/leslieamarshall/'>Connect with Leslie Marshall on LinkedIn</a></p><p><a href='http://amachicago.org/, '>Visit AMA Chicago</a></p><p><a href='https://www.morningstar.com/'>Visit Morningstar</a></p><p><a href='www.twitter.com/LeslieAMarshall'>Follow Leslie Marshall on Twitter</a></p><p><a href='https://www.instagram.com/redinthecity/'>Follow Leslie Marshall on Instagram</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p><a href='https://twitter.com/wiredprworks'>Follow Barbara Rozgonyi on Twitter</a></p><p><a href='https://instagram.com/barbararozgonyi'>Follow Barbara Rozgonyi on Instagram</a></p><p> </p><p><br/><br/> </p><p><br/> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">48e9eae8-011e-4611-8752-9a419991c78f</guid><itunes:image href="https://artwork.captivate.fm/4d5cbb83-be48-413c-9a41-2813bb19e380/eptsv2pv1079dw3xwm5xgd3iwq7o.jpg"/><pubDate>Wed, 20 Oct 2021 07:56:59 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/cf3476d1-cc72-4997-bc45-967cc6bd792b.mp3" length="19439152" type="audio/mpeg"/><itunes:duration>26:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>14</itunes:episode><podcast:episode>14</podcast:episode></item><item><title>Building Social Business Relationships</title><itunes:title>Building Social Business Relationships</itunes:title><description><![CDATA[<p>In this episode, Terry covers:</p><p>- The importance of video in nurturing business relationships</p><p>- Why you should let your imagination run wild</p><p>- What TV shows can teach you about timing</p><p>- How to reinforce or repair trust</p><p>- A little bit about Bitcoin and Blockchain</p><p>About Terry Brock</p><p>Terry Brock works with individuals and large organizations to leverage technology to build. mutually beneficial business relationships. He&apos;s an expert in video and helps his clients be more productive and profitable.</p><p>Check out <a href='https://youtube.com/Agorapreneurs '>Terry Brock&apos;s YouTube channel</a>.</p><p><a href='https://www.linkedin.com/in/marketerterrybrock/'>Terry Brock on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p> </p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>In this episode, Terry covers:</p><p>- The importance of video in nurturing business relationships</p><p>- Why you should let your imagination run wild</p><p>- What TV shows can teach you about timing</p><p>- How to reinforce or repair trust</p><p>- A little bit about Bitcoin and Blockchain</p><p>About Terry Brock</p><p>Terry Brock works with individuals and large organizations to leverage technology to build. mutually beneficial business relationships. He&apos;s an expert in video and helps his clients be more productive and profitable.</p><p>Check out <a href='https://youtube.com/Agorapreneurs '>Terry Brock&apos;s YouTube channel</a>.</p><p><a href='https://www.linkedin.com/in/marketerterrybrock/'>Terry Brock on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p> </p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">73b9ccd0-ddd2-4e32-947c-fbc145c23d85</guid><itunes:image href="https://artwork.captivate.fm/97be54cc-5833-48a2-84f1-b0555444f11f/ljj2alob232cgetc7bd2g9twzk0r.jpg"/><pubDate>Tue, 07 Sep 2021 13:55:13 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/00a753e6-fb0c-44fa-ba6e-d7ef21ad9230.mp3" length="16197233" type="audio/mpeg"/><itunes:duration>22:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>13</itunes:episode><podcast:episode>13</podcast:episode></item><item><title>Pink Goldfish 2.0 How to be FLAWSOME with Stan Phelps | Growing Social Now with Barbara Rozgonyi</title><itunes:title>Pink Goldfish 2.0 How to be FLAWSOME with Stan Phelps | Growing Social Now with Barbara Rozgonyi</itunes:title><description><![CDATA[<p>About our Guests . . . </p><p>Stan Phelps CSP (Certified Speaking Professional) is a best-selling author, keynote speaker, and workshop facilitator. He believes that today’s organizations must focus on a meaningful differentiated experience (DX) to win the hearts of both employees and customers.<br/>He is the founder of StanPhelpsSpeaks.com where he offers keynotes, workshops, and Goldfish Tank programs that are focused on driving loyalty and sales. The group helps organizations connect with the hearts and minds of customers and employees.</p><p><br/>During the last fifteen years, David Rendall CSP has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 50 companies such as Microsoft, AT&amp;T, UnitedHealth Group, Fannie Mae, and State Farm.<br/>Prior to becoming a Certified Speaking Professional, he was a leadership professor and stand- up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities.</p><p><a href='https://stanphelpsspeaks.com'>StanPhelpsSpeaks.com</a></p><p><a href='https://www.drendall.com/'>DRendall.com</a></p><p><a href='https://www.linkedin.com/in/stanphelps/'>Connect with Stan Phelps on LinkedIn</a></p><p><a href='https://www.linkedin.com/in/daverendall/'>Connect with David Rendall on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p> </p><p><strong>About  Pink Goldfish 2.0 - Defy Normal &amp; Exploit Imperfection</strong></p><p>Via  Amazon where you can <a href='https://www.amazon.com/Pink-Goldfish-2-0-Exploit-Imperfection/dp/1952234115'>buy the book</a></p><p><strong>How do you become one of the few organizations or individuals that become extraordinary?</strong></p><p>How can you succeed where most organizations fail? The goal of <i>P!NK GOLDF!SH 2.0</i> is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them.</p><p><i><strong>P!NK GOLDF!SH 2.0</strong></i><strong> is broken into three main sections:</strong></p><p><strong>Section I outlines the Why.</strong></p><p>It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we’ve learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We’ll share the symbolism of the goldfish and the reasoning behind the color pink.</p><p><strong>Section II showcases the What.</strong></p><p>Here we examine the concept of being F.L.A.W.S.O.M.E. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite them. We use F.L.A.W.S.O.M.E. as our acronym for the eight types of Pink Goldfish. We share our flaunting matrix and each type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, Micro-weirding, and Exposing. This section points out the ways to stand out by doing more of what makes you inherently imperfect, and intentionally less of what others consider normal and strong in business.</p><p><strong>Section III explains the How.</strong></p><p>Here we share the process of finding your own Pink Goldfish. We delve into the six A’s. The first A is Assess, and it involves understanding what makes you imperfect. The second A is Appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is Align. Aligning is about finding those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. The fourth A is Amplifi. Amplification is the process of turning up or turning down the dial to bring your differentiation to life. The fifth A is Augment. Augmenting is combini</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>About our Guests . . . </p><p>Stan Phelps CSP (Certified Speaking Professional) is a best-selling author, keynote speaker, and workshop facilitator. He believes that today’s organizations must focus on a meaningful differentiated experience (DX) to win the hearts of both employees and customers.<br/>He is the founder of StanPhelpsSpeaks.com where he offers keynotes, workshops, and Goldfish Tank programs that are focused on driving loyalty and sales. The group helps organizations connect with the hearts and minds of customers and employees.</p><p><br/>During the last fifteen years, David Rendall CSP has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 50 companies such as Microsoft, AT&amp;T, UnitedHealth Group, Fannie Mae, and State Farm.<br/>Prior to becoming a Certified Speaking Professional, he was a leadership professor and stand- up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities.</p><p><a href='https://stanphelpsspeaks.com'>StanPhelpsSpeaks.com</a></p><p><a href='https://www.drendall.com/'>DRendall.com</a></p><p><a href='https://www.linkedin.com/in/stanphelps/'>Connect with Stan Phelps on LinkedIn</a></p><p><a href='https://www.linkedin.com/in/daverendall/'>Connect with David Rendall on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p> </p><p><strong>About  Pink Goldfish 2.0 - Defy Normal &amp; Exploit Imperfection</strong></p><p>Via  Amazon where you can <a href='https://www.amazon.com/Pink-Goldfish-2-0-Exploit-Imperfection/dp/1952234115'>buy the book</a></p><p><strong>How do you become one of the few organizations or individuals that become extraordinary?</strong></p><p>How can you succeed where most organizations fail? The goal of <i>P!NK GOLDF!SH 2.0</i> is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them.</p><p><i><strong>P!NK GOLDF!SH 2.0</strong></i><strong> is broken into three main sections:</strong></p><p><strong>Section I outlines the Why.</strong></p><p>It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we’ve learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We’ll share the symbolism of the goldfish and the reasoning behind the color pink.</p><p><strong>Section II showcases the What.</strong></p><p>Here we examine the concept of being F.L.A.W.S.O.M.E. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite them. We use F.L.A.W.S.O.M.E. as our acronym for the eight types of Pink Goldfish. We share our flaunting matrix and each type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, Micro-weirding, and Exposing. This section points out the ways to stand out by doing more of what makes you inherently imperfect, and intentionally less of what others consider normal and strong in business.</p><p><strong>Section III explains the How.</strong></p><p>Here we share the process of finding your own Pink Goldfish. We delve into the six A’s. The first A is Assess, and it involves understanding what makes you imperfect. The second A is Appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is Align. Aligning is about finding those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. The fourth A is Amplifi. Amplification is the process of turning up or turning down the dial to bring your differentiation to life. The fifth A is Augment. Augmenting is combini</p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">315bdfd9-0b43-4f6b-874e-35a5fb35321f</guid><itunes:image href="https://artwork.captivate.fm/a1857e16-0008-49dc-808d-20f3dd0dad5c/17yj395lcfrdkzia0rprb9ogj2kr.jpg"/><pubDate>Tue, 27 Jul 2021 02:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/2519e754-a441-40f2-a83a-3241b8daf5ff.mp3" length="22534904" type="audio/mpeg"/><itunes:duration>31:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>11</itunes:episode><podcast:episode>11</podcast:episode></item><item><title>Social Media Policy Do&apos;s and Don&apos;ts with Sharon McIntosh and Sharon Phillips | Growing Social Now with Barbara Rozgonyi</title><itunes:title>Social Media Policy Do&apos;s and Don&apos;ts with Sharon McIntosh and Sharon Phillips | Growing Social Now with Barbara Rozgonyi</itunes:title><description><![CDATA[<p> </p><p><strong>Sharon McIntosh, President, And Then Communications</strong></p><p>Sharon McIntosh is president of <a href='http://andthencomms.com/'>And Then Communications</a>. With more than two decades of communications experience, Sharon has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. Sharon and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. Sharon and her team also developed a communications strategy to support the company’s first comprehensive, global and multi-year transformation initiative. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, Sharon worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations. Sharon graduated with a B.A. in journalism from Marquette University and an M.A. from DePaul University. She lives in Norwalk, CT.</p><p><strong>Sharon Phillips, Principal, Sharon Phillips Communications</strong></p><p>Sharon Phillips is the principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo. During her seven years with the company, Sharon led corporate communications and employee engagement initiatives, including the launch of the company’s inaugural employee ambassador program, global transformation of its operating model and first global internal communications audit. Earlier in her career, Sharon served as senior communications manager at Allstate Insurance Company, where she led a team of eight responsible for executive and internal communications for the company’s IT division. Before Allstate, Sharon served as director of internal communications at Sears Holdings Corporation focused on CEO and change management communications. During her time at Sears, Sharon created an award-winning communications program that improved relations with the company’s activist retiree group and helped drive numerous merger, productivity and change management initiatives for the evolving company. Earlier, Sharon served as senior vice president at a full-service public relations agency serving a broad spectrum of business to business and professional services clients. Sharon holds a B.A. in English from the University of Missouri. She lives in the Charleston, South Carolina area.</p><p><a href='https://www.firpodcastnetwork.com/eevoice/'>Listen to EEVoice Podcast</a></p><p><a href='https://www.linkedin.com/in/sharon-mcintosh-9557331/'>Connect with Sharon McIntosh on LinkedIn</a></p><p><a href='https://www.linkedin.com/in/sharon-phillips-2a03aa5/'>Connect with Sharon Phillips on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p> </p><p><strong>Sharon McIntosh, President, And Then Communications</strong></p><p>Sharon McIntosh is president of <a href='http://andthencomms.com/'>And Then Communications</a>. With more than two decades of communications experience, Sharon has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. Sharon and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. Sharon and her team also developed a communications strategy to support the company’s first comprehensive, global and multi-year transformation initiative. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, Sharon worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations. Sharon graduated with a B.A. in journalism from Marquette University and an M.A. from DePaul University. She lives in Norwalk, CT.</p><p><strong>Sharon Phillips, Principal, Sharon Phillips Communications</strong></p><p>Sharon Phillips is the principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo. During her seven years with the company, Sharon led corporate communications and employee engagement initiatives, including the launch of the company’s inaugural employee ambassador program, global transformation of its operating model and first global internal communications audit. Earlier in her career, Sharon served as senior communications manager at Allstate Insurance Company, where she led a team of eight responsible for executive and internal communications for the company’s IT division. Before Allstate, Sharon served as director of internal communications at Sears Holdings Corporation focused on CEO and change management communications. During her time at Sears, Sharon created an award-winning communications program that improved relations with the company’s activist retiree group and helped drive numerous merger, productivity and change management initiatives for the evolving company. Earlier, Sharon served as senior vice president at a full-service public relations agency serving a broad spectrum of business to business and professional services clients. Sharon holds a B.A. in English from the University of Missouri. She lives in the Charleston, South Carolina area.</p><p><a href='https://www.firpodcastnetwork.com/eevoice/'>Listen to EEVoice Podcast</a></p><p><a href='https://www.linkedin.com/in/sharon-mcintosh-9557331/'>Connect with Sharon McIntosh on LinkedIn</a></p><p><a href='https://www.linkedin.com/in/sharon-phillips-2a03aa5/'>Connect with Sharon Phillips on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">b964f5c7-da65-4254-ad57-c34ee5dfb8e4</guid><itunes:image href="https://artwork.captivate.fm/ed9bb12c-ac38-4904-98c0-c5e1232e1a07/x7tx2j864kd5rx4xup3pkuj39p4q.jpg"/><pubDate>Tue, 20 Jul 2021 02:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e7f2dfe4-4ae2-4e0a-a1da-37058228625b.mp3" length="26115979" type="audio/mpeg"/><itunes:duration>36:13</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>10</itunes:episode><podcast:episode>10</podcast:episode></item><item><title>Smarter Ways to Invest in Social Media and Your Business with Marty M. Fahncke | Growing Social Now with Barbara Rozgonyi</title><itunes:title>Smarter Ways to Invest in Social Media and Your Business with Marty M. Fahncke | Growing Social Now with Barbara Rozgonyi</itunes:title><description><![CDATA[<p>About our guest, Marty M. Fahncke, Investor and CEO of Adventurist Inspired Marketer</p><p>For over 30 years, Marty M. Fahncke has been using his super-power to grow dozens of companies to revenues totaling well over a Billion dollars! What is Marty&apos;s Super Power? It&apos;s the ability to create money out of thin air in almost any business! Whether executing innovative marketing campaigns, uncovering hidden revenue streams, or making strategic investments and growth through acquisitions, Marty&apos;s passion is growing businesses just like yours. A pioneer in Social Media marketing, Marty started marketing on Twitter and Facebook from the very beginning of their existence, and he was member number 57,011 on LinkedIn, which now has 740 Million users! Marty knows growth, and he knows Social. He&apos;s an in-demand speaker, marketer, and business investor, and I&apos;m excited to have him on as my guest today to share his knowledge about Growing Social Now!</p><p><a href='https://www.linkedin.com/in/martyfahncke/'>Connect with Marty M. Fahncke on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>About our guest, Marty M. Fahncke, Investor and CEO of Adventurist Inspired Marketer</p><p>For over 30 years, Marty M. Fahncke has been using his super-power to grow dozens of companies to revenues totaling well over a Billion dollars! What is Marty&apos;s Super Power? It&apos;s the ability to create money out of thin air in almost any business! Whether executing innovative marketing campaigns, uncovering hidden revenue streams, or making strategic investments and growth through acquisitions, Marty&apos;s passion is growing businesses just like yours. A pioneer in Social Media marketing, Marty started marketing on Twitter and Facebook from the very beginning of their existence, and he was member number 57,011 on LinkedIn, which now has 740 Million users! Marty knows growth, and he knows Social. He&apos;s an in-demand speaker, marketer, and business investor, and I&apos;m excited to have him on as my guest today to share his knowledge about Growing Social Now!</p><p><a href='https://www.linkedin.com/in/martyfahncke/'>Connect with Marty M. Fahncke on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">67f217ef-6c0c-43d6-8dc1-f453cc13dca6</guid><itunes:image href="https://artwork.captivate.fm/e7fbc769-1d6f-4c4d-a92d-3c018534bb2b/43aoemsw5xi0yq0sd9bxg3417nrs.jpg"/><pubDate>Mon, 12 Jul 2021 09:23:42 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/fc8e080a-59b6-49c6-abf1-e80df1cdbd04.mp3" length="15898179" type="audio/mpeg"/><itunes:duration>22:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode></item><item><title>How to Stop Procrastinating and Start Posting with Dr. Pauline Wallin | Growing Social Now with Barbara Rozgonyi</title><itunes:title>How to Stop Procrastinating and Start Posting with Dr. Pauline Wallin | Growing Social Now with Barbara Rozgonyi</itunes:title><description><![CDATA[<p>Pauline Wallin, PhD is a psychologist in central Pennsylvania. Sought out as a mental health expert commentator, Pauline is frequently quoted in major media, including, including CBS News, the Associated Press, <i>New York Times, Wall Street Journal, Washington Post, USA Today, Redbook, Ladies Home Journal, Huffpost, Buzzfeed News</i>, <i>CNN, Yahoo News, USA Today, Washington Post, Chicago Tribune, Forbes, Self, Ladies’ Home Journal, Modern Bride, Fitness, Prevention, Woman’s Day, </i>and <i>Consumer Reports on Healt</i>h.</p><p>Pauline co-founded TPI (The Practice Institue). She teaches and coaches other mental health professionals to earn a good living while doing what they love. She is also co-founder of The Center for Advanced Professional Education (CAPE) based at the University of Redlands.</p><p>Pauline is past president of APA Division 42, Independent Practice, and Division 46, Media Technology &amp; Psychology. She has also chaired or served on numerous committees within APA and the Pennsylvania Psychological Association.</p><p>In addition to writing and teaching about the business of practice, Pauline has written a self-help book <i>(Taming Your Inner Brat: A Guide for Transforming Self-defeating Behavior) </i>and was a magazine columnist for several years.</p><p>She is a two-time recipient of the &quot;Psychologist in the Media&quot; award from the Pennsylvania Psychological Association.</p><p>Since 1997 Pauline has taught workshops  on using the internet for research and for marketing. She has conducted practice development workshops and webinars in the US and Canada, and is a frequently invited speaker for professional conferences.</p><p> </p><p><a href='https://drwallin.com'>Dr. Wallin</a></p><p><a href='https://www.linkedin.com/in/pauline-wallin-4898801/'>Dr. Wallin on LinkedIn</a></p><p><a href='https://thepracticeinstitute.com/'>The Practice Institute</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Pauline Wallin, PhD is a psychologist in central Pennsylvania. Sought out as a mental health expert commentator, Pauline is frequently quoted in major media, including, including CBS News, the Associated Press, <i>New York Times, Wall Street Journal, Washington Post, USA Today, Redbook, Ladies Home Journal, Huffpost, Buzzfeed News</i>, <i>CNN, Yahoo News, USA Today, Washington Post, Chicago Tribune, Forbes, Self, Ladies’ Home Journal, Modern Bride, Fitness, Prevention, Woman’s Day, </i>and <i>Consumer Reports on Healt</i>h.</p><p>Pauline co-founded TPI (The Practice Institue). She teaches and coaches other mental health professionals to earn a good living while doing what they love. She is also co-founder of The Center for Advanced Professional Education (CAPE) based at the University of Redlands.</p><p>Pauline is past president of APA Division 42, Independent Practice, and Division 46, Media Technology &amp; Psychology. She has also chaired or served on numerous committees within APA and the Pennsylvania Psychological Association.</p><p>In addition to writing and teaching about the business of practice, Pauline has written a self-help book <i>(Taming Your Inner Brat: A Guide for Transforming Self-defeating Behavior) </i>and was a magazine columnist for several years.</p><p>She is a two-time recipient of the &quot;Psychologist in the Media&quot; award from the Pennsylvania Psychological Association.</p><p>Since 1997 Pauline has taught workshops  on using the internet for research and for marketing. She has conducted practice development workshops and webinars in the US and Canada, and is a frequently invited speaker for professional conferences.</p><p> </p><p><a href='https://drwallin.com'>Dr. Wallin</a></p><p><a href='https://www.linkedin.com/in/pauline-wallin-4898801/'>Dr. Wallin on LinkedIn</a></p><p><a href='https://thepracticeinstitute.com/'>The Practice Institute</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">47b76080-93e2-4218-9fce-5766dbec2df8</guid><itunes:image href="https://artwork.captivate.fm/c1e16517-306e-4403-9575-5ab25bb97083/55yykcbr7zihteodfuz4bw0d73b9.jpg"/><pubDate>Mon, 12 Jul 2021 09:18:38 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/7312dd77-3f2a-42d7-afed-c7e1658de5a0.mp3" length="15318000" type="audio/mpeg"/><itunes:duration>21:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>8</itunes:episode><podcast:episode>8</podcast:episode></item><item><title>Social Media and Cybersecurity Risks: How to Protect You and Your Company with Stel Valavanis, CEO and Founder of onShore Security | Growing Social Now with Barbara Rozgonyi</title><itunes:title>Social Media and Cybersecurity Risks: How to Protect You and Your Company with Stel Valavanis, CEO and Founder of onShore Security | Growing Social Now with Barbara Rozgonyi</itunes:title><description><![CDATA[<p>About Our Guest: Stel Valavanis, CEO and Founder of onShore Security</p><p>Internationally recognized Security thought leader Stel Valavanis leads a team of cybersecurity’s most trusted experts as CEO and Founder of onShore Security. The Chicago-headquartered managed security firm is relied upon by top-tier organizations across a variety of highly regulated and information-sensitive sectors including financial services, healthcare, government, global construction, and manufacturing. Valavanis is a member of Chicago Arch Angels and is an investor in a number of early-stage tech companies. He currently sits on the board of several leading nonprofits including the ACLU of Illinois where he advises on digital privacy. Valavanis is also an active alumnus of the University of Chicago. Fast-growing industry leader, onShore Security, was founded in1991 as an extension of his personal passion for keeping organizations secure as they work towards their most ambitious goals amidst the dynamic backdrop of today’s increasingly dangerous and complex digital world.</p><p><a href='https://www.linkedin.com/in/stelvalavanis/'>Connect with Stel on LinkedIn </a></p><p>Because Security Gives Us Freedom </p><p>Founded in 1991, onShore Security with its Panoptic Cyberdefense Security Operations Center, is one of only a handful of cybersecurity providers, nationwide, that provide 24/7 real-time monitoring, correlation, and analysis of organization-wide network security data. We collect data from any system, IDS on your site (lateral and egress), cloud-placed sensors, netflow collectors, firewalls, network devices including encrypted payloads, and correlate that with logs from your systems into our ELK-stack SIEM to achieve an end-to-end security view. We specialize in banks, handling some fairly large regional institutions additionally providing consulting services via our Cybersecurity Leadership and Managed Security Solutions programs. via <a href='https://www.linkedin.com/company/onshoresecurity/'>onShore Security on LinkedIn</a></p><p><a href='https://www.onshore.com/'>Visit onShore Security online </a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>About Our Guest: Stel Valavanis, CEO and Founder of onShore Security</p><p>Internationally recognized Security thought leader Stel Valavanis leads a team of cybersecurity’s most trusted experts as CEO and Founder of onShore Security. The Chicago-headquartered managed security firm is relied upon by top-tier organizations across a variety of highly regulated and information-sensitive sectors including financial services, healthcare, government, global construction, and manufacturing. Valavanis is a member of Chicago Arch Angels and is an investor in a number of early-stage tech companies. He currently sits on the board of several leading nonprofits including the ACLU of Illinois where he advises on digital privacy. Valavanis is also an active alumnus of the University of Chicago. Fast-growing industry leader, onShore Security, was founded in1991 as an extension of his personal passion for keeping organizations secure as they work towards their most ambitious goals amidst the dynamic backdrop of today’s increasingly dangerous and complex digital world.</p><p><a href='https://www.linkedin.com/in/stelvalavanis/'>Connect with Stel on LinkedIn </a></p><p>Because Security Gives Us Freedom </p><p>Founded in 1991, onShore Security with its Panoptic Cyberdefense Security Operations Center, is one of only a handful of cybersecurity providers, nationwide, that provide 24/7 real-time monitoring, correlation, and analysis of organization-wide network security data. We collect data from any system, IDS on your site (lateral and egress), cloud-placed sensors, netflow collectors, firewalls, network devices including encrypted payloads, and correlate that with logs from your systems into our ELK-stack SIEM to achieve an end-to-end security view. We specialize in banks, handling some fairly large regional institutions additionally providing consulting services via our Cybersecurity Leadership and Managed Security Solutions programs. via <a href='https://www.linkedin.com/company/onshoresecurity/'>onShore Security on LinkedIn</a></p><p><a href='https://www.onshore.com/'>Visit onShore Security online </a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">e688ab5e-8ae6-43e7-8e30-b2920701634c</guid><itunes:image href="https://artwork.captivate.fm/4227499b-2913-49c0-8438-5454e5182f54/8v86rd0xns56wxe69hr1zcqd1yn7.jpg"/><pubDate>Mon, 12 Jul 2021 09:18:22 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/b3ef42da-c850-4c6e-a748-aae1aec38a01.mp3" length="20319390" type="audio/mpeg"/><itunes:duration>28:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode></item><item><title>Social Media and the Law with Daliah Saper | Growing Social Now with Barbara Rozgonyi</title><itunes:title>Social Media and the Law with Daliah Saper | Growing Social Now with Barbara Rozgonyi</itunes:title><description><![CDATA[<p>Daliah Saper is an Intellectual Property, Media &amp; Entertainment, and Business Attorney who founded her namesake law firm, Saper Law, in 2005. </p><p>Daliah appears regularly on television news programs such as Fox News, CNBC, ABC News, and Bloomberg to provide commentary on internet law. Additionally, Daliah has been featured in digital publications including The New York Times, The Chicago Tribune, The Chicago Sun-Times, Wired, and Advertising Age.<br/><br/>Daliah Saper is nationally recognized for drafting and negotiating complex contracts, helping brands protect their trademarks and copyrights online, and litigating cutting-edge cases involving anonymous online defamation, revenge porn, sexting, cyberbullying, and other emerging Internet Law issues. </p><p>Daliah made international headlines when she represented a “catfishing” victim before the Illinois Supreme Court. In addition to managing Saper Law for the last 15 years, Daliah has served as an Adjunct Professor of Entertainment and Internet Law at Loyola University Chicago School of Law since 2010.<br/><br/>Daliah is a commentator for national news networks and a frequent speaker, panelist, and instructor for businesses and institutions around the world. Law Bulletin Publishing Company named Daliah one of its “40 Attorneys Under 40&quot;- an incredibly competitive list of accomplished attorneys compiled from thousands of highly qualified nominations. </p><p>Super Lawyers Magazine has named Daliah to its list for 13 consecutive years. Most recently, Crain’s named Daliah to its list of the “60 Most Influential Women Lawyers.&quot; Read more about Daliah and the various awards and accolades she has received here: http://saperlaw.com/attorneys/</p><p><a href='http://saperlaw.com/attorneys/'>Saper Law</a></p><p><a href='https://www.facebook.com/daliah.saper'>Saper Law on Facebook</a></p><p><a href='https://twitter.com/saperlaw'>@SaperLaw on Twitter</a></p><p><a href='https://www.instagram.com/saperlaw/'>@SaperLaw on Instagram</a></p><p><a href='https://www.linkedin.com/in/daliahsaper/'>Daliah Saper on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p> </p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>Daliah Saper is an Intellectual Property, Media &amp; Entertainment, and Business Attorney who founded her namesake law firm, Saper Law, in 2005. </p><p>Daliah appears regularly on television news programs such as Fox News, CNBC, ABC News, and Bloomberg to provide commentary on internet law. Additionally, Daliah has been featured in digital publications including The New York Times, The Chicago Tribune, The Chicago Sun-Times, Wired, and Advertising Age.<br/><br/>Daliah Saper is nationally recognized for drafting and negotiating complex contracts, helping brands protect their trademarks and copyrights online, and litigating cutting-edge cases involving anonymous online defamation, revenge porn, sexting, cyberbullying, and other emerging Internet Law issues. </p><p>Daliah made international headlines when she represented a “catfishing” victim before the Illinois Supreme Court. In addition to managing Saper Law for the last 15 years, Daliah has served as an Adjunct Professor of Entertainment and Internet Law at Loyola University Chicago School of Law since 2010.<br/><br/>Daliah is a commentator for national news networks and a frequent speaker, panelist, and instructor for businesses and institutions around the world. Law Bulletin Publishing Company named Daliah one of its “40 Attorneys Under 40&quot;- an incredibly competitive list of accomplished attorneys compiled from thousands of highly qualified nominations. </p><p>Super Lawyers Magazine has named Daliah to its list for 13 consecutive years. Most recently, Crain’s named Daliah to its list of the “60 Most Influential Women Lawyers.&quot; Read more about Daliah and the various awards and accolades she has received here: http://saperlaw.com/attorneys/</p><p><a href='http://saperlaw.com/attorneys/'>Saper Law</a></p><p><a href='https://www.facebook.com/daliah.saper'>Saper Law on Facebook</a></p><p><a href='https://twitter.com/saperlaw'>@SaperLaw on Twitter</a></p><p><a href='https://www.instagram.com/saperlaw/'>@SaperLaw on Instagram</a></p><p><a href='https://www.linkedin.com/in/daliahsaper/'>Daliah Saper on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Barbara Rozgonyi on LinkedIn</a></p><p> </p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">fd13bb48-1b50-4e8a-b7e2-bbb37b18a3cb</guid><itunes:image href="https://artwork.captivate.fm/9a0eecf7-23fd-48b9-bc13-37cce1febf14/q136td8fabtehz2tusaxgbuu1fit.jpg"/><pubDate>Mon, 12 Jul 2021 09:17:55 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/959aa24f-a9cd-46af-8013-369b4ee361e4.mp3" length="16735295" type="audio/mpeg"/><itunes:duration>23:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode></item><item><title>How Social Media Impacts Your Customer Experience with Jeannie Walters CCXP | Growing Social Now with Barbara Rozgonyi</title><itunes:title>How Social Media Impacts Your Customer Experience with Jeannie Walters CCXP | Growing Social Now with Barbara Rozgonyi</itunes:title><description><![CDATA[<p>About our Guest, Jeannie Walters</p><p>Jeannie Walters is the CEO/Founder of Experience Investigators™ by 360Connext, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience.</p><p>Jeannie is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a Professional Member of the National Speakers Association [NSA] and the NSA Illinois Chapter president, a Forbes Coaches Council Member, a C-Suite Network Advisor, a LinkedIn Learning and Lynda.com instructor, and a TEDx speaker.</p><p>She was named one of the Huffington Post’s “Top 100 Most Social Customer Service Pros on Twitter,&quot; Tenfold’s “Top 40 Customer Success Influencers,” one of “The Top 5 Women Customer Experience Influencers” by CloudCherry, and her TEDx talk about micromoments, those small and often overlooked moments in the customer journey that matter, is one of Customer Thermometer’s “Best TED Talks on Customer Retention Ideas.”</p><p>Since 2014, Jeannie and her co-host Adam Toporek have been attacking today’s biggest Customer Experience problems on the Crack the Customer Code podcast, which is one of CallMiner’s “50 Must-Listen Podcasts on Customer Experience from Industry Experts and Influencers.”</p><p>Jeannie is also a very active writer and blogger, and you can find her work on Social Media Today, Retail Customer Experience, CallidusCloud CX, Customer Think, and in Pearson college textbooks.</p><p>She’s passionate about making the everyday interactions we all have as customers better and writes, speaks, studies and trains on customer experience issues around the world. Her mission is “To Create Fewer Ruined Days for Customers™.”</p><p>Jeannie lives with her husband, two growing boys, and a somewhat spoiled dog. She spends her free time cheering at youth sports events and choir concerts and spoiling the dog.</p><p><a href='https://experienceinvestigators.com/'>Visit Experience Investigators </a></p><p><a href='http://www.crackthecustomercode.com/'>Crack the Customer Code Podcast</a></p><p><a href='https://www.linkedin.com/company/experienceinvestigators/'>Via Experience Investigators on LinkedIn </a></p><p>Humans are emotional, messy, brilliant, irrational, and constantly evolving. And they’re your customers. Our proprietary Customer Experience Investigation™ process serves mid-market and larger companies to bring back emotional feedback from customers and employees, evaluate the in and outs of the customer journey, and what your customers get ticked off about and expect from you. Customer expectations (and how to exceed them) are harder to figure out unless you bring in a third-party for an outside-in perspective. There is one catch, though. Customer Experience Investigation™ by 360Connext is for enlightened leaders that are willing to peel back the layers off everything - employees, processes, customers and more - and are ready to find out the good and the bad. But there are long-term solutions. Leaders just have to be prepared to hear the truth. If you&apos;re up for that, you can expect results like: • Increased renewal and loyalty from current customers • Improved engagement from employees • Better usability and traction in online experiences including social media • Clear understanding of customer wants and needs Subscribing, working with us or even just hanging out with us will enable you to isolate issues, improve your customer’s sentiment and loyalty toward you, and gain insight from a third party outside-in view. Give us a shout if you need to get to the heart of the matter!</p><p><a href='https://www.linkedin.com/in/jeanniewalters/'>Connect with Jeannie Walters on LinkedIn</a></p><p><a href='https://www.linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>About our Guest, Jeannie Walters</p><p>Jeannie Walters is the CEO/Founder of Experience Investigators™ by 360Connext, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience.</p><p>Jeannie is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a Professional Member of the National Speakers Association [NSA] and the NSA Illinois Chapter president, a Forbes Coaches Council Member, a C-Suite Network Advisor, a LinkedIn Learning and Lynda.com instructor, and a TEDx speaker.</p><p>She was named one of the Huffington Post’s “Top 100 Most Social Customer Service Pros on Twitter,&quot; Tenfold’s “Top 40 Customer Success Influencers,” one of “The Top 5 Women Customer Experience Influencers” by CloudCherry, and her TEDx talk about micromoments, those small and often overlooked moments in the customer journey that matter, is one of Customer Thermometer’s “Best TED Talks on Customer Retention Ideas.”</p><p>Since 2014, Jeannie and her co-host Adam Toporek have been attacking today’s biggest Customer Experience problems on the Crack the Customer Code podcast, which is one of CallMiner’s “50 Must-Listen Podcasts on Customer Experience from Industry Experts and Influencers.”</p><p>Jeannie is also a very active writer and blogger, and you can find her work on Social Media Today, Retail Customer Experience, CallidusCloud CX, Customer Think, and in Pearson college textbooks.</p><p>She’s passionate about making the everyday interactions we all have as customers better and writes, speaks, studies and trains on customer experience issues around the world. Her mission is “To Create Fewer Ruined Days for Customers™.”</p><p>Jeannie lives with her husband, two growing boys, and a somewhat spoiled dog. She spends her free time cheering at youth sports events and choir concerts and spoiling the dog.</p><p><a href='https://experienceinvestigators.com/'>Visit Experience Investigators </a></p><p><a href='http://www.crackthecustomercode.com/'>Crack the Customer Code Podcast</a></p><p><a href='https://www.linkedin.com/company/experienceinvestigators/'>Via Experience Investigators on LinkedIn </a></p><p>Humans are emotional, messy, brilliant, irrational, and constantly evolving. And they’re your customers. Our proprietary Customer Experience Investigation™ process serves mid-market and larger companies to bring back emotional feedback from customers and employees, evaluate the in and outs of the customer journey, and what your customers get ticked off about and expect from you. Customer expectations (and how to exceed them) are harder to figure out unless you bring in a third-party for an outside-in perspective. There is one catch, though. Customer Experience Investigation™ by 360Connext is for enlightened leaders that are willing to peel back the layers off everything - employees, processes, customers and more - and are ready to find out the good and the bad. But there are long-term solutions. Leaders just have to be prepared to hear the truth. If you&apos;re up for that, you can expect results like: • Increased renewal and loyalty from current customers • Improved engagement from employees • Better usability and traction in online experiences including social media • Clear understanding of customer wants and needs Subscribing, working with us or even just hanging out with us will enable you to isolate issues, improve your customer’s sentiment and loyalty toward you, and gain insight from a third party outside-in view. Give us a shout if you need to get to the heart of the matter!</p><p><a href='https://www.linkedin.com/in/jeanniewalters/'>Connect with Jeannie Walters on LinkedIn</a></p><p><a href='https://www.linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p> </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">9a704252-d1db-4b76-8a38-ada23d9b97dd</guid><itunes:image href="https://artwork.captivate.fm/036f362b-2b33-49c7-909e-8ffbdc5f87a0/m805vda35v1d0tkmnbk31x1nch9m.jpg"/><pubDate>Mon, 12 Jul 2021 09:17:31 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/00eaa4d2-21a0-4c1b-bac7-c0226b2c969d.mp3" length="20513030" type="audio/mpeg"/><itunes:duration>28:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>9</itunes:episode><podcast:episode>9</podcast:episode></item><item><title>Optimizing PR with Social Media to Leverage Earned and Owned Media with Amy Hesser, CEO of Hesser Communications Group</title><itunes:title>Optimizing PR with Social Media to Leverage Earned and Owned Media with Amy Hesser, CEO of Hesser Communications Group</itunes:title><description><![CDATA[<p>About our Guest, Amy Hesser/CEO/Hesser Communications Group</p><p>Named as one of “The Top 25 Most Powerful Women in the New Economy,” by <i>i-Street Magazine</i>, Amy Hesser is celebrated for her work in preparing her clients to position their stories in compelling contexts and present them in ways that transcend old school media relations. As a former broadcast journalist, Hesser has a knack for leveraging her media insider insights to empower the people and organizations she works with as they gain top tier exposure in outlets ranging from <i>Good Morning America, </i>to <i>The Wall Street Journal, Investor’s Business Daily, </i>and <i>USA Today.</i></p><p>Additionally, as a new media pioneer Hesser is known for maximizing opportunities for her clients across today’s ever-evolving landscape of digital platforms which are increasingly important communications channels as people and organizations are given unprecedented opportunities to create content and self- publish and broadcast their key messages to their most important audiences.</p><p>For over a decade, Hesser has worked with teams at dozens of publicly traded companies, tech start- ups, and government-funded entities helping them optimize their external communications efforts.</p><p>As Founder &amp; CEO of Hesser Communications Group, Hesser enjoys leading an elite team of PR professionals, recognized social media thought leaders, and former journalists who have won numerous awards in their fields, and consistently garner positive industry-leading coverage for the firm’s clients.</p><p>Prior to founding Hesser Communications Group, Hesser was at Ogilvy Public Relations Worldwide where she was Vice President and Director of Media Relations while leading the Chicago Technology Practice. She also spent a number of years as a popular on-air reporter at Fox News Chicago, and spent time anchoring the news at a number of other network television stations around the country. Additionally, Hesser covered national politics at Cox Broadcasting’s Washington Bureau on Capitol Hill.</p><p>Hesser is a graduate of The George Washington University, where she wrote for the student newspaper, <i>The GW Hatchet </i>and was a member of The Society of Professional Journalists.</p><p><a href='https://www.linkedin.com/in/amy-hesser-2b27081/'>Connect with Amy Hesser on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p>About our Guest, Amy Hesser/CEO/Hesser Communications Group</p><p>Named as one of “The Top 25 Most Powerful Women in the New Economy,” by <i>i-Street Magazine</i>, Amy Hesser is celebrated for her work in preparing her clients to position their stories in compelling contexts and present them in ways that transcend old school media relations. As a former broadcast journalist, Hesser has a knack for leveraging her media insider insights to empower the people and organizations she works with as they gain top tier exposure in outlets ranging from <i>Good Morning America, </i>to <i>The Wall Street Journal, Investor’s Business Daily, </i>and <i>USA Today.</i></p><p>Additionally, as a new media pioneer Hesser is known for maximizing opportunities for her clients across today’s ever-evolving landscape of digital platforms which are increasingly important communications channels as people and organizations are given unprecedented opportunities to create content and self- publish and broadcast their key messages to their most important audiences.</p><p>For over a decade, Hesser has worked with teams at dozens of publicly traded companies, tech start- ups, and government-funded entities helping them optimize their external communications efforts.</p><p>As Founder &amp; CEO of Hesser Communications Group, Hesser enjoys leading an elite team of PR professionals, recognized social media thought leaders, and former journalists who have won numerous awards in their fields, and consistently garner positive industry-leading coverage for the firm’s clients.</p><p>Prior to founding Hesser Communications Group, Hesser was at Ogilvy Public Relations Worldwide where she was Vice President and Director of Media Relations while leading the Chicago Technology Practice. She also spent a number of years as a popular on-air reporter at Fox News Chicago, and spent time anchoring the news at a number of other network television stations around the country. Additionally, Hesser covered national politics at Cox Broadcasting’s Washington Bureau on Capitol Hill.</p><p>Hesser is a graduate of The George Washington University, where she wrote for the student newspaper, <i>The GW Hatchet </i>and was a member of The Society of Professional Journalists.</p><p><a href='https://www.linkedin.com/in/amy-hesser-2b27081/'>Connect with Amy Hesser on LinkedIn</a></p><p><a href='https://linkedin.com/in/barbararozgonyi'>Connect with Barbara Rozgonyi on LinkedIn</a></p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">ad674e1b-ee30-4cb9-8111-e7eac9568dea</guid><itunes:image href="https://artwork.captivate.fm/0a7ab64e-9edd-47e5-ae6b-93234c5571c1/ha65o3ek3vcdnabra3aw2o0ylazr.jpg"/><pubDate>Wed, 30 Jun 2021 09:00:06 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0af15ef1-1f8d-4fd4-8d89-d99f3d2e8faf.mp3" length="15126809" type="audio/mpeg"/><itunes:duration>20:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode></item><item><title>The Social Side of Corporate Communications with Jeff Willinger, Manager Director of the Americas, Xillio</title><itunes:title>The Social Side of Corporate Communications with Jeff Willinger, Manager Director of the Americas, Xillio</itunes:title><description><![CDATA[<p><a href='https://www.linkedin.com/in/jeffwillinger/'>Jeff Willinger</a> is the Managing Director of the Americas for <a href='https://xillio.com'>Xillio, Inc</a>, the leading content migration software and services firm. Jeff is a Microsoft MVP and internationally recognized online influencer, analyst, and expert on all things Google Cloud, Amazon Web Services, web collaboration, enterprise social networking, enterprise IT strategy, and is one of the top SharePoint, Office 365 personalities and in the world. He specializes in advising clients on migration strategies creating the digital workplace and enterprise software, collaborative intranets and portals, and increasing employee engagement and involvement and developing world-class partnerships. With experience spanning more than two decades, Jeff is a sought-after keynote speaker and expert in all ECM solutions as a digital leader. Known as a character with character, Jeff continues to be a technology and social business subject matter expert with deep expertise in user experience, information architecture, enterprise content management, social media, and web 2.0 technology strategy. </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[<p><a href='https://www.linkedin.com/in/jeffwillinger/'>Jeff Willinger</a> is the Managing Director of the Americas for <a href='https://xillio.com'>Xillio, Inc</a>, the leading content migration software and services firm. Jeff is a Microsoft MVP and internationally recognized online influencer, analyst, and expert on all things Google Cloud, Amazon Web Services, web collaboration, enterprise social networking, enterprise IT strategy, and is one of the top SharePoint, Office 365 personalities and in the world. He specializes in advising clients on migration strategies creating the digital workplace and enterprise software, collaborative intranets and portals, and increasing employee engagement and involvement and developing world-class partnerships. With experience spanning more than two decades, Jeff is a sought-after keynote speaker and expert in all ECM solutions as a digital leader. Known as a character with character, Jeff continues to be a technology and social business subject matter expert with deep expertise in user experience, information architecture, enterprise content management, social media, and web 2.0 technology strategy. </p><p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">00f3df8a-e848-4b98-ba34-95a8bd749705</guid><itunes:image href="https://artwork.captivate.fm/eb13269a-4d4b-4199-b55c-5454d735d95b/o7bm5hsajmck7j2szfrafcn53tlb.jpg"/><pubDate>Wed, 30 Jun 2021 08:39:33 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/030c79e2-7457-40af-8378-2b75921b7453.mp3" length="17060131" type="audio/mpeg"/><itunes:duration>23:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode></item><item><title>Amplify Reach and Influence with a WIRED PR 4D Content Marketing Framework</title><itunes:title>Amplify Reach and Influence with a WIRED PR 4D Content Marketing Framework</itunes:title><description><![CDATA[In this episode, Barbara Rozgonyi takes you through the WIRED PR in 4D system. Learn how to attract attention, build your brand and click with communities. <p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[In this episode, Barbara Rozgonyi takes you through the WIRED PR in 4D system. Learn how to attract attention, build your brand and click with communities. <p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">fef0e0df-779e-4206-aaa5-7ce74c8d6e64</guid><itunes:image href="https://artwork.captivate.fm/63ed34cf-4dee-4c37-a99b-4bd277a0b413/j6cazruw4rtuorq6p4ufvtxk9751.jpg"/><pubDate>Wed, 30 Jun 2021 08:19:22 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/aeba874e-d9d5-4252-9b3e-3bf48b393b88.mp3" length="6575956" type="audio/mpeg"/><itunes:duration>09:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode></item><item><title>Welcome to Growing Social Now!</title><itunes:title>Welcome to Growing Social Now!</itunes:title><description><![CDATA[Barbara goes way, way back to her first radio show. Then, she takes you through a very long, and circuitous, route to how she got to be where she is today. Along the way, you&apos;ll learn about how when you see a chance you should take it. Hint: this is your chance to subscribe! <p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></description><content:encoded><![CDATA[Barbara goes way, way back to her first radio show. Then, she takes you through a very long, and circuitous, route to how she got to be where she is today. Along the way, you&apos;ll learn about how when you see a chance you should take it. Hint: this is your chance to subscribe! <p>Welcome to Brighter Presence! I&apos;m Barbara Rozgonyi, and I&apos;m so glad you&apos;re here.</p><p><b>What you&apos;ll get:</b><br/>Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.</p><p><b>Who it&apos;s for:</b><br/>Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.</p><p><b>What it&apos;s about:</b><br/>Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.</p><p><b>Your host:</b><br/>Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.</p><p>Need a keynote speaker or visibility strategist for your next event? Visit <a href='https://barbararozgonyi.com/'>BarbaraRozgonyi.com</a>.</p><p>Thanks for listening. I can&apos;t wait to continue the conversation with you.</p><p>BarbaraRozgonyi.com | <a href='https://linkedin.com/in/barbararozgonyi'>LinkedIn: Barbara Rozgonyi</a> | Newsletter + Podcast: Brighter Presence</p>]]></content:encoded><link><![CDATA[https://barbararozgonyi.com]]></link><guid isPermaLink="false">96c9771a-ecfe-4b58-bc74-ff1579d9cf02</guid><itunes:image href="https://artwork.captivate.fm/f04fa41e-bcb5-4b11-a3f3-c1746f72b70d/mymbityedlv3bpe0e5igcikj162o.jpg"/><pubDate>Wed, 30 Jun 2021 06:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/14078123-b12b-4510-b2fc-073ee288bbd1.mp3" length="2093709" type="audio/mpeg"/><itunes:duration>02:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode></item></channel></rss>