Build Your Brand Podcast with Jeff Echols

S01E11: What s In It For Me?: Cutting Through the Noise

Tue, 28 Jul 2020 10:00:00 -0400

What s In It For Me?: Cutting Through the Noise We re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what […] The post S01E11: What s In It For Me?: Cutting Through the Noise appeared first on EntreArchitect.

Mentioned in this episode:

S01E10: Culture: Having the Right People on the Plane

Tue, 14 Jul 2020 10:00:00 -0400

Culture: Having the Right People on the Plane You may not know it, but your architecture firm s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level […] The post S01E10: Culture: Having the Right People on the Plane appeared first on EntreArchitect.

Mentioned in this episode:

S01E09: Purpose: A Higher Cause than Architecture

Tue, 30 Jun 2020 10:00:00 -0400

Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than architecture? How can you discover what your purpose is and how it differentiates […] The post S01E09: Purpose: A Higher Cause than Architecture appeared first on EntreArchitect.

Mentioned in this episode:

S01E08: Value: Providing the Right Service

Tue, 16 Jun 2020 10:00:00 -0400

Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you […] The post S01E08: Value: Providing the Right Service appeared first on EntreArchitect.

Mentioned in this episode:

S01E07: Relevance: Changing the Way You do Business

Tue, 02 Jun 2020 10:00:00 -0400

Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there s so much distraction and disruption today that it s nearly impossible. There s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to […] The post S01E07: Relevance: Changing the Way You do Business appeared first on EntreArchitect.

Mentioned in this episode:

S01E06: The Characters: Who is Your Ideal Client?

Tue, 19 May 2020 10:00:00 -0400

The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client s name and really get to know them. […] The post S01E06: The Characters: Who is Your Ideal Client? appeared first on EntreArchitect.

Mentioned in this episode:

S01E05: The Basics of Brand Storytelling: You Don t Get to be the Hero

Tue, 05 May 2020 10:00:00 -0400

The Basics of Brand Storytelling: You Don t Get to be the Hero If your prospective client asks ten people in your office, Why should I choose your firm? , they re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and […] The post S01E05: The Basics of Brand Storytelling: You Don t Get to be the Hero appeared first on EntreArchitect.

Mentioned in this episode:

S01E04: Combatting Commoditization: What Makes You Different?

Tue, 21 Apr 2020 10:00:00 -0400

Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well we re a commodity. If there s nothing different between us and our closest competitor, why would a […] The post S01E04: Combatting Commoditization: What Makes You Different? appeared first on EntreArchitect.

Mentioned in this episode:

S01E03: The Mission: Connecting to What Matters Most

Tue, 07 Apr 2020 10:00:00 -0400

The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they re not really there to learn about you. They re there wondering, what s in it for me? How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe […] The post S01E03: The Mission: Connecting to What Matters Most appeared first on EntreArchitect.

Mentioned in this episode:

S01E02: Ego vs Empathy: The Story You Tell

Tue, 24 Mar 2020 10:00:00 -0400

Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and […] The post S01E02: Ego vs Empathy: The Story You Tell appeared first on EntreArchitect.

Mentioned in this episode:

S01E01: No Matter the Size, the Journey s the Same

Tue, 10 Mar 2020 11:00:00 -0400

No Matter the Size, the Journey s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there s an architect that says, I can do better. Maybe you re that architect. What does it mean to be different? How do the best brands in […] The post S01E01: No Matter the Size, the Journey s the Same appeared first on EntreArchitect.

Mentioned in this episode: