Build Your Expert Business

Which is the best content to create - Video, Audio, or Text?

Mon, 29 Jan 2024 01:00:00 -0700

In this video, I address the challenge of choosing the best type of content to create—video, audio, or text—and reveal a strategy to use all formats in a specific order.

Learn how to balance audience preferences, business needs, and your personal enjoyment.

Discover systems to repurpose your content and boost your discoverability across platforms.

📬 Get a weekly audience & revenue growth strategy from my agency and clients, delivered to your inbox (5-min read, 100% free). Trusted by 7,347 creators, coaches, and solopreneurs!

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Hey did you know that there's a private Facebook group for this podcast? Inside the group I've also unlocked one of our most important programs all about how to build and scale your expert business. Whether its online courses, memberships, coaching, masterminds, or anything in between the Build Your Expert Business podcast and Facebook group are all about helping you accelerate your results. I'd like to personally invite you to join us in the group. Just head over to expertbusiness.com/fbgroup

Delegating Doesn’t Mean Losing Control

Mon, 22 Jan 2024 01:00:00 -0700

Can you delegate work, even creative work, without losing control over the final results? With the competition fiercer than ever, trying to do everything yourself is a one-way ticket to burnout. But here’s the good news: you can delegate effectively while maintaining your high standards.

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📬 Get a weekly audience & revenue growth strategy from my agency and clients, delivered to your inbox (5-min read, 100% free). Trusted by 7,347 creators, coaches, and solopreneurs!

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How Mature Is Your Content Strategy?

Mon, 15 Jan 2024 06:30:00 -0700

🎥 Unlock the Secrets to a Winning Content Strategy! 🔑

Are you struggling to create a content strategy that serves your business goals and ideal customers? 🤔 In this video, I break down the five levels of content strategy maturity and reveal the sweet spot you should aim for. 🎯

Want to learn how to implement a content engine in your business? 🔧 Check out my free 7-day email course, where I guide you through the process step-by-step, whether you're going the DIY route or delegating. 📧

https://go.expertbusiness.com/content-engine-guide

#ContentStrategy #BusinessGrowth #SocialMediaMarketing

🔥 Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

https://join.expertbusiness.com/content-planner

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Designing your content for repurposing (Lists and micro-structures)

Mon, 08 Jan 2024 01:00:00 -0700

Maximize Your Content Creation: Turn One Video into 20+ Assets!

In this video, I'll share a unique strategy for content creators and business owners to efficiently repurpose a single piece of long-form content into dozens of individual assets.

Learn how to utilize lists and microstructures to maximize your time and effort, resulting in more content and extended reach across multiple platforms.

🔥 Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

https://join.expertbusiness.com/revenue-generating-content-planner

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Aligning your content to the buyer’s journey

Mon, 01 Jan 2024 05:15:00 -0700

🎥 Want to create content that actually generates leads and sales? 🤔 The key is understanding the buyer's journey and targeting each piece of content to a specific segment of your audience. 💡

In this video, I break down the buyer's journey stages and how they relate to my own content marketing framework of Attract, Convert, and Ascend. 📈 I share a powerful new concept: the Buyer Matrix, which combines these two models to help you laser-focus your content creation efforts. 🎯

By targeting each piece of content to a specific tier of your audience (like Attract or Convert) and moving them from one stage of the buyer's journey to the next, you can steadily attract new leads, convert them to customers, and ascend customers into your flagship programs. 💰

🔥 Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

https://join.expertbusiness.com/content-planner

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How do you actually systemize your online business?

Sun, 03 Dec 2023 01:00:00 -0700

🔥 In this video, I break down the exact steps you need to take to analyze, design, document, automate, and delegate your way to a fully systemized operation 🏖️

I'll show you a technique that reveals where your time is really going and which tasks are ripe for automation. You'll learn how to define your ideal business processes and reverse engineer success ✅

By the end of this video, you'll have a clear roadmap for eliminating inefficiencies, automating recurring tasks, and delegating everything that doesn't require your direct involvement.

The result? A business that runs like a well-oiled machine, freeing you up to focus on strategic, CEO-level activities. 🚀

If you're ready to take your business to the next level, watch now and discover the power of systemization. Let's do this! 💪

Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

https://join.expertbusiness.com/content-planner

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Create an AI copy of your brain…

Sun, 26 Nov 2023 04:00:00 -0700

With tools like Cassidy AI, Chat PDF, and Notion AI, you can upload your entire body of knowledge and have an AI model query that content to create entirely new pieces, as if you had written them yourself. This is what I call creating an "AI copy of your brain." 🧠

By training AI on all of your existing work and continuing to create new original content, you can produce a higher volume of content that is still uniquely yours. In my agency, we've built an entire content management system to capture everything we've ever written and recorded, allowing us to scale this process even further. 📈

Imagine having your team query your "AI brain" to create content from your knowledge at an even higher scale, without needing your direct involvement. The content and output would still be your words and thoughts, just amplified through AI. 🎉

Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

https://join.expertbusiness.com/content-planner

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Why I’m creating original content in an AI world...

Mon, 20 Nov 2023 01:00:00 -0700

In this video, I show the importance of creating and capturing your own unique knowledge 🧠 to stand out in a world where AI-generated content is becoming increasingly prevalent.

As an expert in your field, it's crucial to document your experiences, your work with clients, and your experience to build a valuable knowledge base 📖 that sets you apart from the generic information produced by AI.

I share my strategies for leveraging AI to AMPLIFY 🔉 your content without relying on it for original creation. By training an AI model on your own body of work, you can generate content that reflects your unique voice and expertise, saving time while maintaining authenticity ✅.

Stay ahead of the curve and learn how to create a sustainable, profitable business by being the expert your audience needs. 💡

📬 Get a weekly audience & revenue growth strategy from my agency/clients, delivered to your inbox (5-min read, 100% free). Trusted by 7,347 creators, coaches, and solopreneurs!

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Attract, Convert, Ascend

Mon, 06 Nov 2023 01:00:00 -0700

🔥 Want to know the SECRET to hitting 7 figures in your online business? 💰

It all comes down to THREE crucial steps: attracting an audience, converting them into customers, and retaining & ascending them to your high-ticket offers. 📈

In this video, I'm breaking down exactly how to master each step and why focusing 95% of your time here is the key to explosive growth. 🚀

Don't make the common mistakes that keep entrepreneurs stuck! Learn how to build a wildly profitable business that stands the test of time. 😎💪

Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

https://join.expertbusiness.com/content-planner

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3-Part Formula For Perfect Content

Mon, 30 Oct 2023 01:00:00 -0700

🚀 Want to create perfect content EVERY time? I've got the secret formula! 🤫

In this video, I'll show you the three key elements your content needs to help your audience, your business, AND the social media algorithms. 📈

I'm sharing real examples and actionable tips you can use RIGHT NOW to level up your content game. 💪

Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

https://join.expertbusiness.com/content-planner

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From Cold Traffic to High-Ticket Clients

Tue, 17 Oct 2023 02:00:00 -0700

In this episode, I reveal the 3 must-have content types for each stage of the buyer's journey. 🗺️

You’ll discover:

👉 The 7 best topics to attract cold traffic

👉 5 content formats that convert visitors into buyers

👉 How to inspire customers to invest in your flagship offers

I’ll show real-world examples and common mistakes to avoid at each stage. ⚠️

Level up your lead gen and send buyers seamlessly through your sales funnel! ✅

Take your marketing to the next level and start resonating with buyers today! 🚀

Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

https://join.expertbusiness.com/content-planner

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How To Create A Revenue Generating Content Strategy

Mon, 02 Oct 2023 05:00:00 -0700

It's time to change your content strategy from random to revenue-generating. From a focus on getting followers to a focus on getting clients.

Followers don't generate revenue, clients and customers do. No business can survive without generating revenue and, more importantly, profit. The earlier you are in your online business journey, the more important this is.

Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

https://join.expertbusiness.com/content-planner

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3 Steps To 100x Your Content Publishing

Mon, 18 Sep 2023 05:00:00 -0700

In this episode, I'll give you 3 simple steps to 100x your content publishing. By following these steps, you can increase your organic traffic and social media followers by publishing more high-quality content in less time.

Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

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9 Must-Have Systems for Online Business Success

Mon, 11 Sep 2023 01:00:00 -0700

In this episode, I'm going to reveal the 9 essential systems all online businesses need for success. You can't build an income and impact-generating online business if you're missing even one of these systems because they all work together to enable growth. If you're not making at least 6 figures in revenue, it's because you're missing one or more of these systems.

I call these systems because they are major business functions with inputs, outputs, and metrics. They should be continuously improved as you grow.

Get the Expert Business System, a free guide and 7-day email course here: https://join.expertbusiness.com/the-expert-business-system

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4 Pillars All Successful Online Businesses Have

Mon, 04 Sep 2023 04:00:00 -0700

In this episode you’ll learn the four pillars forming the foundation of all successful online businesses.

Grab my free guide and 7-day email course on how to put all these in place here: https://join.expertbusiness.com/the-expert-business-system

If you are missing one or more of these, your business is like a table with only three (or two) legs, it will tip over and fall.

The reason most coach, course, and membership creators fail to reach their goals is because they don’t have these pillars in place. They believe these pillars are things you put in place WHEN you are successful. In reality, these need to be put in place IN ORDER to be successful…

All online businesses need these four pillars for success:

Strategy - Following a proven strategy and sticking with it until you are successful.

Tools - The right tool for your specific business.

Systems - The specific processes and procedures needed to build and run your specific business.

Team - The people, vendors, and service providers that execute your strategy, tools, and systems.

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Content Creation: Amateurs vs. Professionals

Tue, 22 Aug 2023 05:00:00 -0700

Are you creating content like an amateur or a professional? Creating content that attracts your ideal customer is crucial for the success of an online business. The return on investment hinges upon how you approach content creation, amateur like or professional. Your choice will greatly impact your efforts quality, effectiveness, and results.

For more details, check out my free guide and 7-day email course on how to create a content engine in your business to 100x your publishing: https://startyourcontentengine.com/now

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How To Use AI To Build Your Online Business

Mon, 15 May 2023 06:00:00 -0700

Are you a coach, course or membership creator struggling to keep up with all the tests necessary to build and run a successful business? Do you wish you had a team member who could create massive amounts of content, answer sales and support questions, and optimize your business processes? Well look no further than artificial intelligence.

In this video, we'll explore how you can leverage AI to enhance your project management, process management, sales funnels, products and content traffic and marketing, sales, and support pretty much every aspect of your online business. We'll also discuss how to increase your team's productivity with AI, how to deploy AI responsibly, and how to monitor improve AI performance.

Apply for my free training where I show you exactly how to use a three part framework I've developed to create high value and high converting content at scale without a huge time investment.

🔥 https://expertbusiness.com/apply 🔥

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How to start a coaching business in 2023

Mon, 20 Mar 2023 07:00:00 -0700

In this video. I'm gonna show you the fastest way to start a coaching business online in 2023. Whether you're a business life, or relationship coach, or any other form of coaching, the key steps are similar.

🔥 https://expertbusiness.com/apply 🔥

Apply for my free training where I show you exactly how to use a three part framework I've developed to create high value and high converting content at scale without a huge time investment.

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How to Turn Your Expertise Into a Profitable Online Coaching Business

Mon, 13 Mar 2023 06:00:00 -0700

In this episode, I'll show you the exact steps you can take to turn your expertise into a successful online coaching business. Be sure to say to the end, because I'm gonna show you a way to get your entire coaching business built for you so that you can be up and running within a few weeks. But first, let's talk about what an online coaching business is.

🔥 https://expertbusiness.com/apply 🔥

Apply for my free training where I show you exactly how to use a three part framework I've developed to create high value and high converting content at scale without a huge time investment.

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Delegate everything in your online business

Mon, 06 Mar 2023 07:00:00 -0700

I'm gonna show you how to delegate everything in your online business. Stick around to the end for a bonus tip that'll help you avoid a critical mistake and help you delegate 10 times faster.

🔥 https://expertbusiness.com/apply 🔥

Apply for my free training where I show you exactly how to use a three part framework I've developed to create high value and high converting content at scale without a huge time investment.

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Tame your online business tech

Mon, 27 Feb 2023 10:00:00 -0700

Did you know there are turnkey tech platforms for coaches course and membership creators? Business in a box solution. So you never need to struggle with choosing and setting up your tech platform. I don't mean tools like Kajabi or Dubsado that claim to be all in one. But where you still need a lot of others, like project management, webinar tools and more.

🔥 https://expertbusiness.com/apply 🔥

Apply for my free training where I show you exactly how to use a three part framework I've developed to create high value and high converting content at scale without a huge time investment.

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How to use a fractional team to build your online business

Tue, 21 Feb 2023 10:00:00 -0700

In this episode, I'll show you how to use a fractional team to build and grow your online business 10 times faster than you can yourself.

🔥 https://expertbusiness.com/apply 🔥

Apply for my free training where I show you exactly how to use a three part framework I've developed to create high value and high converting content at scale without a huge time investment.

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Not publishing content consistently? This is likely why…

Tue, 14 Feb 2023 10:00:00 -0700

If you're struggling to consistently publish content at scale that attracts an audience of your ideal customers, it's likely one of these three things I cover in this post. Be sure to stick to the end for a strategy that removes all of these roadblocks.

🔥 https://expertbusiness.com/apply 🔥

Apply for my free training where I show you exactly how to use a three part framework I've developed to create high value and high converting content at scale without a huge time investment.

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Not converting your audience to customers? (it's probably these 3 reasons)

Wed, 28 Dec 2022 01:00:00 -0700

If you're attracting an audience but not converting them into customers, it's likely one or more of these three things.

🔥 https://expertbusiness.com/apply 🔥

Apply for my free training where I show you exactly how to use a three part framework I've developed to create high value and high converting content at scale without a huge time investment.

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3 Mistakes Stalling Your Online Business

Tue, 13 Dec 2022 01:00:00 -0700

There are three mistakes almost every online entrepreneur makes that stall their online business, many times before they even launch.

I'm going to show you what they are and what the successful online entrepreneurs do instead. Be sure to stay until the end because the last tip will save you months of time and effort building your online business.

Take my FREE Quiz 🔥 What type of virtual team would help build or grow your online business the fastest 👉 https://expertbusiness.com/teamtype

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Launch your online business BEFORE 2023 (Course, Membership, or Coaching)

Fri, 25 Nov 2022 01:00:00 -0700

You can get your online course membership or coaching business launched in the next two months, but it's gonna be tight.

Hi, I'm David Ziembicki and you're about to learn how to grow from struggling solopreneur to successful virtual CEO of your own expert business. Your knowledge and skills can change lives and make the world a better place. Are you ready to hit the accelerator to scale your results and impact and it's time to build your expert business?

It doesn't need to take months or years of preparation and work. You just need to choose the right path.

Be sure to take the free team model assessment to see if and what type of fractional team could accelerate your online business and enable you to launch quickly: https://expertbusiness.com/teamtype

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Is a VA the Wrong First Hire for an Online Business?

Wed, 23 Nov 2022 01:00:00 -0700

It's normal to think that an offshore general virtual assistant should be your first hire. Many of the online business gurus tell you that.

When the online business gurus and influencers hype VAs, they make it sound like a single offshore VA will be an expert in everything your online business needs, things like tech, content, editing, social media and ads, and willing to work for $5.

They also make it sound like all you have to do is hire the VA and it will take on all those things within days of starting. Oh, if that were true.

But look at James Wedmore, Amy Porterfield, and Pat Flynn or others that you follow. They don't rely on a single, general virtual assistant to run their business.

Find out if a virtual assistant or other models like fractional teams would accelerate your online business. Take the free team model assessment here: https://expertbusiness.com/teamtype

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Ultimate 7-Figure Online Business Foundation (Part 3)

Mon, 21 Nov 2022 01:00:00 -0700

There are nine foundational elements an online business needs to hit seven figures. In previous episodes, we covered the first six. In this episode, we'll cover the final three essential elements: traffic, automation, and team building.

Ultimate 7-Figure Online Business Foundation (Part 1)

Ultimate 7-Figure Online Business Foundation (Part 2)

Ultimate 7-Figure Online Business Foundation (Part 3)

Take the Team Model Assessment to see whether a fractional virtual team would accelerate your online business!

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Ultimate 7-figure Online Business Foundation (Part 2)

Mon, 14 Nov 2022 01:00:00 -0700

There are nine foundational elements an online business needs to hit seven figures. In previous episodes, we covered the first three. In this episode, we'll cover the final three essential elements: traffic, automation, and team building.

Ultimate 7-Figure Online Business Foundation (Part 1)

Ultimate 7-Figure Online Business Foundation (Part 2)

Ultimate 7-Figure Online Business Foundation (Part 3)

Take the Team Model Assessment to see whether a fractional virtual team would accelerate your online business!

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Ultimate 7-Figure Online Business Foundation (Part 1)

Tue, 08 Nov 2022 01:00:00 -0700

There are nine foundational elements an online business needs to hit 7 figures. Let's find out if you have them and if not, how to put them in place rapidly. If you are trying to start and online business, build an online business, or grow an online business, these elements are essential.

Ultimate 7-Figure Online Business Foundation (Part 1)

Ultimate 7-Figure Online Business Foundation (Part 2)

Ultimate 7-Figure Online Business Foundation (Part 3)

Take the Team Model Assessment to see whether a fractional virtual team would accelerate your online business!

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3 steps REQUIRED to reach 7-figures in your online business

Thu, 03 Nov 2022 01:00:00 -0700

If you aren't putting all of your focus into these three steps, you won't be able to reach 7- or even 6-figures in your online business.

**** Take my 90-second, FREE 🔥 Ultimate Team Model Assessment 🔥 to find out what type of team is the best fit for your business right now (for any budget / stage of business) 👉 https://expertbusiness.com/teamtype

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How To Build An Online Course Business In 2023 (3 essential elements)

Thu, 13 Oct 2022 01:00:00 -0700

To build an online course business in 2022 and beyond, there are three essential elements. Whether you're an expert, coach, consultant, or thought leader, you need these elements if you want to be successful.

Most expert business creators struggle, especially in their first few years of business. Why? Because you have a lot of skill and experience in your specialty, but building and scaling a business requires a wide range of skills and expertise that no single person possesses.

The biggest difference between what I call the struggling solopreneur and the successful virtual CEO of their own expert business is how quickly they realize that trying to do it all by themselves is a serious mistake and how they fill those gaps.

Here is a link to the Expert Business System mentioned in this episode: https://expertbusiness.com/expert-business-system/

Mentioned in this episode:

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What is an OBM? (and why your online business NEEDS one)

Tue, 04 Oct 2022 01:00:00 -0700

Without an OBM, your online business will almost certainly fail. I don't want that to happen. So let's find out what an OBM is, what they can do for you, and how to find one.

According to the International Association of Online Business Managers, an OBM is a virtual support professional who manages online based businesses including the day to day management of projects, operations, metrics, and team. They also say that the role of an OBM is to make sure the right things get done at the right time, in the right way by the right people.

Let's find out how...

Also, click the link below for a quick 90-second assessment that will show you which online business team model is the best fit for you right now:

https://expertbusiness.com/teamtype

Mentioned in this episode:

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You DON'T need an email list...

Tue, 30 Aug 2022 06:36:00 -0700

You don't need a big (or even small) email list to make money online in 2022.

I'm going to show you that you don't need to wait until you've built an audience or email list before you start selling your online course or program.

Then I'll show you how to build an email list WHILE selling your courses and programs... If you don't have a course or program yet, I also cover how you can pre sell your online course BEFORE you build it.

Check out the show notes and resources at expertbusiness.com/byeb19

Mentioned in this episode:

Join the Build Your Expert Business Facebook Group!

Important lesson I learned from our clients

Sat, 16 Jul 2022 04:00:00 -0700

As I worked with clients this past year in our agency program, helping them build or scale their expert businesses, one factor stood out between the successful and those who struggled.

In this episode i'm going to show you exactly what that success factor was and how I'm learning from it as well.

Mentioned in this episode:

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Why you HAVE to graduate from Solo to Virtual CEO…

Mon, 22 Jun 2020 20:09:00 -0700

If you're an online expert course creator, coach, or consultant, you may be making a critical mistake that's killing your odds for success and growing your online business.

And that mistake is staying solo for too long...

Now, this is a mistake I made myself. It went on for a couple of years. It takes a bunch of different forms, but basically has the same end result, which is no growth or very slow growth. Also spending tons of time, money and effort with nothing to show for it. What do I mean by staying solo for too long?

What I mean is, thinking that you have to learn everything yourself, do everything yourself. It's thinking you have to produce everything yourself, support your audience and your customers yourself.

Mentioned in this episode:

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Behind the scenes of the Expert Business Agency…

Fri, 22 May 2020 19:49:00 -0700

In this episode, we're going to take you behind the scenes of the agency. We're going to talk about what we're building, why we're building it, where we are, where we're going, and how that might be of some value to you.

I think you'll find it interesting to see how we're starting a brand new agency from scratch, as well as all the different tools, technology, processes and procedures, and things that we're implementing to help clients. And then you'll also see what it looks like to just get a new venture off the ground in this business world - in this online business space that we talk about quite a bit here.

So that's something that I tried for awhile, and in failing a few times, it really led me to discover that there was a gap in the marketplace that maybe we could potentially fill that would be a win win situation for both myself and you know, the clients or the audience that I might serve.

That's really where I started to discover this expert business model that we've talked about a lot on the show and this gap in the market of somebody that was going to do done for you services to help people be successful in growing either their career or the business that they want to build around their expertise in other way that we've been talking about some of these challenges recently is an analogy of building a personal marketing team and technology team for the individual.

So what I mean by that is as a few have been exposed to any of the corporate leaders in the companies that you work for, a lot of them have a dedicated marketing team just to do, build and market the brand of the leader or the CEO of that company.

Mentioned in this episode:

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How to position yourself as an Industry Leader…

Wed, 22 Apr 2020 19:29:00 -0700

In this episode, I'm going to show you how to position yourself as an industry leader. So first up, was what does it actually mean to be positioned as a leader?

What does that actually mean? I mean, instinctively you may have a couple of things you can think of there. It could mean people recognize your name, or you speak at conferences, or you've written books. We're going to talk about all of that in this episode.

When a topic comes up that's related to your industry or to your particular topic space that you cover, being a leader means that your name comes up as one of the first things people think of when that topic comes to mind. Example: If I throw out terms like cloud computing, infrastructure as a service, IOT virtualization and so on, depending on if you're close to that space, certain names are going to come to mind, right?

Out of the thousands and tens of thousands of people that focus on any one of those areas, there are tens of thousands of cloud computing people. There're tens of thousands of IOT people now. But if you're in that space, the names that are going to pop to your mind are probably going to be three - ten. Those names are the leaders in your industry.

When we talk about what does it mean to position yourself as a leader, what I mean is what do you have to do? What do you have to know? What do you have to put out there to be one of those three to 10 people that come to mind when somebody brings up a topic in your area of expertise? Before I lose some of you that are introverts, or don't think that you want to be out there and recognized as a leader, I just wanted to tell you a quick story about that.

Mentioned in this episode:

Join the Build Your Expert Business Facebook Group!

Three reasons why you need to overhaul your personal brand now…

Sun, 22 Mar 2020 19:25:00 -0700

In this episode. I'm going to give you three reasons why you need to overhaul your personal brand right now.

Whether you work for a corporate employer or whether you're a freelancer, independent consultant, it's crucial that you overhaul your personal brand for three reasons...

If you've listened to any of the episodes of this show before seeing any of our videos, you know that a personal brand is a lot more than a fancy business card or a resume...

Even more than an online social profile or something like that. When we talk about personal branding, we're talking about your network. The influence that you have within your career. The influence you have within your company. Also the influence you have within your industry. These things are directly proportional to how much value you provide.

Mentioned in this episode:

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The Power of an Expert Personal Brand…

Sat, 22 Feb 2020 20:05:00 -0700

What I'm going to tell you about in this episode, so dramatically accelerated my career that I want to spend the second half of it teaching others how to get the same benefit that I did. That topic is the power of an expert personal brand and the impact that that can have on your career…

My story in this case started out in 2006...

I had just moved to Microsoft after about eight years at some other technology and consulting companies, and I was looking for a way to really accelerate my career - make a name for myself, get known inside of the consulting organization within Microsoft that I had just joined. Now at this time, there was a pretty big shift in the industry where this new technology called "virtualization". It was really starting to have a big impact in the world of it.

And so I made a decision that said, I am going to focus and I'm going to become known as one of the top experts in Microsoft on this technology. I decided right then and there that building a personal brand or building awareness of that expertise was going to be key to accelerate in my career.

In this episode, I'm going to tell you exactly how I did that and how you can too...

Just like any good architect or consultant or a technical professional, the thing you want to think about before you really embark on any path is what your strategy is. What are the outcomes that you're going for? What are some of the requirements that you're looking at?

Mentioned in this episode:

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The two types of expert businesses (and which to choose)…

Wed, 22 Jan 2020 19:56:00 -0700

In this episode, I'm going to outline the two different types of expert businesses and how to choose which is the best for you.

So once I learned from a mentor that the secret to success in technical fields was managing your career like a business and thinking about strategy, product, marketing and support, I started looking around for success examples to model.

The more I started digging into people's success paths, the more I started seeing two patterns.

Some were using their results to advance in their corporate careers, moving from consultant to senior to architect or transitioning into management. But others got to a point where they were so sought after for their expertise that they actually started building their own businesses around their expertise - either in coaching, consulting, training or things like that.

That's when I discovered that the essence of an expert business. It is how you monetize your knowledge either through strategic career growth in the corporate world or building a business around your expertise, choosing which one or both to focus on and when is a question I'm often asked and I have to reply with the standard answer.

Your goal is to determine what type of expert business you should build.

If you want to advance in a corporate career, then your expert business will center around delivering results and building your personal brand.

Mentioned in this episode:

Join the Build Your Expert Business Facebook Group!

Steal this strategy that skyrocketed my career…

Sun, 22 Dec 2019 19:46:00 -0700

In this episode I'm going to tell you about a young technical consultant who learned the secret to success...

So there I was, a young technical consultant trying to advance in my career.

The thing is I was working hard, but no one really saw how much potential I had. Big problem was that I was working 80 to a hundred hours a week delivering great results, but no one outside of my projects even knew about it. That resulted being on the road 100% of the year at projects with no career advancement to show for it and almost burning out in my late twenties.

Then, as is if by chance, something amazing happened. I found a mentor who revealed a strategy to me that skyrocketed my career. A strategy my mentor revealed was how to think about and manage my career like it was a business. I now call this an expert business. The business of being an expert. He said, think about the functions of business, has strategy, product development, sales, marketing and support.

Within those they aim for continuous improvement. He asked me how successful a company would be with poor products and no marketing. He then challenged me to think about each of those functions and how they apply to an individual building their career.

Here's what I came up with.

It became the foundation for successful career and millions of dollars of income.

First is strategy, setting a direction, goals, and building a roadmap to get there. My goal was to become a world class infrastructure architect, able to head the most complex projects in the industry. The next business function is product. As a technical professional, your product is your expertise and the results you're able to deliver are another part of your product. I put a major focus on improving my product, my expertise through learning certification, seeking out other mentors. I not only build out my technical expertise, but I also dove deep on project management, development methodologies, automation, and other areas related to my expertise to broaden out my skillset.

Mentioned in this episode:

Join the Build Your Expert Business Facebook Group!

3 CRITICAL mistakes technical professionals make with their personal brands…

Tue, 26 Nov 2019 19:41:00 -0700

In this episode, I'm going to show you the three critical mistakes most technical professionals make with personal branding and how to fix them.

If you're not advancing in your career or income as fast as you'd like, I guarantee you're making one or more of these mistakes and I'm going to show you how to fix them.

Mistake number one is thinking that personal branding is marketing bs and just not starting the process at all. Less than 5% of technical professionals have a personal brand strategy team or platform. I get it. We're technologists, not sales or marketing people, but technical professionals like us usually have more of a quiet confidence type of personality, or let the results speak for themselves type of mentality.

But here's the problem:

Results do not speak for themselves, at least not loudly enough when it's time for raises, bonuses, promotions, or new jobs. It's the people with the best combination of results and awareness that when having a great personal brand pulling forward at $12,000 a year, raise and investing, that money results in almost $500,000 of additional lifetime income.

If you're able to do that twice, you've got $1 million or more extra lifetime income. Now, I also know the term personal branding may put you off - two sales a year that it sounds like marketing bs. You may hate sales and marketing people. You know? For a while I did too.

Luckily, I had a mentor that completely changed my mindset. He taught me to think about my career as a business. Like any business, it must have a marketing function that compliments the product as an individual. The product is your expertise. Your marketing is the personal brand that you build around it, so ask yourself this: Would a company that had no marketing team, no website, no social media presence, no advertising, be successful? Of course not.

Mentioned in this episode:

Join the Build Your Expert Business Facebook Group!

How to know your ideal customer better than their family does

Mon, 07 Oct 2019 01:00:00 -0700

In this episode, I'm going to show you how to know your ideal customer better than your own family does. We're going to break this down for you into four steps. The first is choosing the niche for your expert business. We talked about it in previous episodes doing an expertise inventory. In the last episode we talked about the different types of expert businesses there are now we need to merge those two things together.

The area of expertise you have where there's high value and high demand by a market, and then starting to dig into what is that market? What is the niche that you're going to focus your business on? The second step is doing immersion in that niche and doing a lot of research on the submarket that you're in, the particular niche or topic that you're talking about and then the customers that are within that, what are they looking for?

For the full episode and resources, head over to:

https://expertbusiness.com/BYEB9

Mentioned in this episode:

Join the Build Your Expert Business Facebook Group!

The top 5 expert businesses you can build in less than 8 weeks…

Sun, 22 Sep 2019 18:29:00 -0700

In this episode, I'm going to show you the top five types of expert businesses you can build in less than eight weeks.

What we want to really make sure everybody is clear about upfront is, the difference between revenue and profit. Revenue is just the money you have coming in from customers. So, you could easily have a business that generates, $1 million of revenue, but that could be at a negative profit...

If you're in a space that just doesn't have any profit potential, you're just going to be swimming upstream the whole time. Profit potential is a big one, you know, revenue versus profit. Another one is what are the onetime costs and what are the ongoing costs that it takes to start that particular type of business.

So, some of the ones that don't make it into the top five are something like a software business or something like that. Because in most cases a software business is going to have fairly significant startup costs unless you're just talking about some kind of trivial app or something like that.

Hiring teams of developers and doing testing and all this kind of stuff, that's not going to make it into our top five that's able to be done well in less than eight weeks. Nothing wrong with that business model. It's just maybe a longer term play than what many of us are interested in at this point. And along the lines of those onetime and ongoing costs, ongoing costs can be high in particular types of businesses as well if they're labor intensive or if they take a lot of time to create the particular products that that you want to go to market with.

Check out the video for the five types of expert businesses that can be launched within 8 weeks!

Mentioned in this episode:

Join the Build Your Expert Business Facebook Group!

Your expertise inventory

Thu, 29 Aug 2019 22:05:00 -0700

In this episode, I'm going to show you our two step system for deciding which topic to build your expert business around. This is a subset of the full Expert Business System.

Hey everybody. Dave Ziembicki here from the expert business agency. Today we're going to talk about one of the most important factors in building a successful expert business and that's finding a match between your skills and expertise and a viable market that needs your skills and expertise.

So depending on the type of job you already have, the types of skills that you've acquired over your life or your career, you may already have some that put you at enough of a level of expertise that a market will be willing to pay you for access to your information, access to the skills you have or to the services that you can deliver.

So how do you figure all that out? How do you figure out whether your level of skills that you have right now is viable?

Well, the first step is you do what we call an expertise inventory. That's a two step system that we have for finding out what skills and expertise you have and then matching them and finding out if they're a viable market or not.

Mentioned in this episode:

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The 9-steps to building your own expert business…

Tue, 13 Aug 2019 18:59:00 -0700

In this episode, we're going to cover the nine steps to building your own expert business.

In previous episodes we talked about what I call the expert business roadmap and today we're going to detail out the nine steps on that roadmap to building your own expert business. Now, the key with this roadmap is that the steps are in a very specific order and they actually go contrary to what most of the gurus and some of the other people out there that you might have heard.

The order of the steps is as important as the steps themselves and that's why we're going to cover it sequentially from step one all the way through to step nine. Now, why do I start off by mentioning the order? Well, one of the things that you'll see if you listen to some of the gurus that are in this space around building your own online business or making money online is they will teach you that you have to go create a blog or create a podcast or just create huge amounts of content over a long period of time before you ever even start selling anything to your audience.

They basically call it "building an audience first", or "building an email list first", and they use numbers like having a certain list size means a certain percentage are going to buy something from you. Therefore if you just build a list, you're automatically going to make money. And that really couldn't be further from the truth.

Most people who start out and fail trying to build their own expert businesses, are part of the ones that are listening to that advice. They're going with their heads down for a year or two, three years or even more, just creating content that churn all of that work and all of that effort before they even put a product into the market. They may build an audience, bu they have no idea is any of them will buy something from them.

With the Expert Business Agency and the model that we use, based on the proven success of many online entrepreneurs and expert business owners, we do things in the order that works, and that's what we're going to cover on this particular episode.

So let's dive right into step number one, which is called building your expert business blueprint.

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Secret 3 of 3: How to skip the learning curve and quickly launch your own expert business

Tue, 30 Jul 2019 16:32:00 -0700

In this episode, we're going to cover the third and final secret to building your own expert business and that has had a skip the cost, time and learning curve and build your own expert business and as little as eight weeks...

Today we're going to talk about the third secret to building your own expert business. In previous episodes, we talked about how knowledge or expertise can be used to build an expert business. We also talked about how your knowledge, your expertise as it exists today, may already qualify you as an expert able to build an expert business.

Today we're going talk about how to skip the learning curve and rapidly build your own expert business in as little as eight weeks in some cases. So most people think that it costs, hundreds of thousands of dollars, takes dozens of people, lots of complex tools and technology in order to be able to build a business. We're talking about something that's capable of generating that six or seven figures or even more.

When I started building my own expert business, I was just like everybody else. I fell into what I call Shiny Object Syndrome. I was thinking that I needed to learn all of these different tools and technologies, learn all these things about marketing and advertising and email and you know, tools and all these different things. I felt like in order to build my business, I had to first go learn all of these things and then figure out how to implement them and then slowly just start setting up all of these different things that you need for expert business.

The problem with that is that takes months, years, tens or even hundreds of thousands of dollars to do. So what happens is a lot of people think, okay, well I need to go out and buy courses on all of these different things. So if I want to build a blog, I need to go buy a course on blogging and learn how to do that and learn Wordpress and all this technology.

Dive into the this episode and learn why that's the biggest mistake you could make! (and what you should do instead)...

Mentioned in this episode:

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Secret 2 of 3: How your knowledge already qualifies you as an expert

Tue, 23 Jul 2019 23:45:00 -0700

In this episode. I'm going to cover the second of three secrets to success for building your own expert business. How your knowledge already qualifies you as an expert...

Today we're going to cover the second out of three secrets to success for building your own expert business, and today's secret is how your specific knowledge positioned with the right customers already qualifies you as an expert.

Some people think that being an expert means, you know, being a doctor or a lawyer, someone with a huge amount of credentials or 30 years of experience in an industry or all kinds of different certifications or other things that bless them or bestow them with expert status.

That you have to be like in the top one, two or three or even 10 in your particular field or industry to be categorized or qualified as an expert.

A lot of people think that somebody else decides who an expert is, whether it's some kind of governing board or standards body or certifications or you know, just the people that you report to in your corporate career.

Let's break that down a little bit.

Mentioned in this episode:

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Secret 1 of 3: How knowledge or expertise can be used to build a 7-figure expert business…

Wed, 10 Jul 2019 17:55:00 -0700

In today's episode, we're going to cover the first of three secrets to success in building your own expert business. Secret number one is the expert business model itself. How knowledge and expertise can be used to build a seven figure automated expert business.

Some people think that it's impossible to make six, seven, or even eight figures in online business that it's all smoke and mirrors, rented Lamborghini's and private jets and all kinds of fake, nonsense. Or that only a few people can really ever be successful or that it's limited to just a handful of people that are, that are real outliers.

Here's what I discovered is when I decided to create a virtual summit and started interviewing dozens of successful online expert business owners.

I began putting together lists of people that I wanted to potentially. I was trying to, thinking to myself, well, how many successful people could there be out there? My bar was really anybody that was full time doing an expert business either by they're still employed or, or on the side, but basically putting full time effort into it and was making at least six figures a year from their expert business.

So I thought it might take me a couple of days or a week to find the 10 or 20 people that I wanted to interview there. But once I started doing that research, it was actually pretty easy to find a lot of people that we're reaching those levels of success. So I was pretty quickly able to get to the, 20 or so that I wanted to interview for that particular virtual summit.

It actually only that one sent me an hour or two to discover over a hundred people that fit those categories and was more time. I'm sure I could have found a few thousand at least. So in the end I found a lot of people that were building expert businesses. And then obviously the next question was, well, how are they getting to six and seven figures and beyond?

Mentioned in this episode:

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What do nerds, parrots, and bonsai trees have to do with expert businesses?

Tue, 09 Jul 2019 17:16:00 -0700

We left off in the previous episode where I mentioned something called the power pyramid, which outlines the types of income levels that are available to you at the different paths you might take from both the corporate world up to building your own expert business.

Now at the bottom of that pyramid is basically just being employed. Okay. It's obviously better than being unemployed, but if you're just employed, that means you have a job, it's paying you something, but generally your income level is going to be capped out, right? Maybe you can make 50k, 75k or if you really lucky maybe even up to $100k a year in some kind of a corporate job.

But one of the biggest things that I talk to people I mentor about is the difference between a job and a skill and the difference between a skill and a career. Okay. So just having a job is step one. I mean obviously you got to get there before you can do anything else. Then developing a skill that is useful is the next step that you should do, right? That's what separates you just from anybody that could be interchanged into the position that you have.

Mentioned in this episode:

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Will this episode change your life?

Mon, 08 Jul 2019 21:28:00 -0700

If you're a skilled professional in business, design, technology or any kind of professional field, if you've struggled to get to the levels of wealth, impact, and legacy that you know you can achieve, you're in the right place!

Over the first couple episodes of this show, I'm going to show you three secrets of the expert business model that unlocked the path to wealth, impact, and legacy. So think about your current state. Are you a recognized influencer or leader in your industry? When you speak to people, listen, do you have a platform that reaches beyond the company that you work for out into the broader industry that you're a part of? Are you chained to a desk? Can you do whatever you want? Can you work or live wherever you want?

Don't worry, you're not alone. 99% of people, even highly successful people can't answer yes to all of those questions, but you have seen some people like that, right? The brand names in your industry, those that have built their own businesses, how did they do that? Well, I'm going to show you.

Mentioned in this episode:

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Build Your Expert Business

Which is the best content to create - Video, Audio, or Text?

Delegating Doesn’t Mean Losing Control

How Mature Is Your Content Strategy?

Designing your content for repurposing (Lists and micro-structures)

Aligning your content to the buyer’s journey

How do you actually systemize your online business?

Create an AI copy of your brain…

Why I’m creating original content in an AI world...

Attract, Convert, Ascend

3-Part Formula For Perfect Content

From Cold Traffic to High-Ticket Clients

How To Create A Revenue Generating Content Strategy

3 Steps To 100x Your Content Publishing

9 Must-Have Systems for Online Business Success

4 Pillars All Successful Online Businesses Have

Content Creation: Amateurs vs. Professionals

Top 10 Questions About Online Business Managers

How To Use AI To Build Your Online Business

How to start a coaching business in 2023

How to Turn Your Expertise Into a Profitable Online Coaching Business

Delegate everything in your online business

Tame your online business tech

How to use a fractional team to build your online business

Not publishing content consistently? This is likely why…

Not converting your audience to customers? (it's probably these 3 reasons)

3 Mistakes Stalling Your Online Business

Launch your online business BEFORE 2023 (Course, Membership, or Coaching)

Is a VA the Wrong First Hire for an Online Business?

Ultimate 7-Figure Online Business Foundation (Part 3)

Ultimate 7-figure Online Business Foundation (Part 2)

Ultimate 7-Figure Online Business Foundation (Part 1)

3 steps REQUIRED to reach 7-figures in your online business

How To Build An Online Course Business In 2023 (3 essential elements)

What is an OBM? (and why your online business NEEDS one)

You DON'T need an email list...

Important lesson I learned from our clients

Why you HAVE to graduate from Solo to Virtual CEO…

Behind the scenes of the Expert Business Agency…

How to position yourself as an Industry Leader…

Three reasons why you need to overhaul your personal brand now…

The Power of an Expert Personal Brand…

The two types of expert businesses (and which to choose)…

Steal this strategy that skyrocketed my career…

3 CRITICAL mistakes technical professionals make with their personal brands…

How to know your ideal customer better than their family does

The top 5 expert businesses you can build in less than 8 weeks…

Your expertise inventory

The 9-steps to building your own expert business…

Secret 3 of 3: How to skip the learning curve and quickly launch your own expert business

Secret 2 of 3: How your knowledge already qualifies you as an expert

Secret 1 of 3: How knowledge or expertise can be used to build a 7-figure expert business…

What do nerds, parrots, and bonsai trees have to do with expert businesses?

Will this episode change your life?