<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/building-unshakable/" rel="self" type="application/rss+xml"/><title><![CDATA[Building Unshakable]]></title><podcast:guid>aa7565bb-2618-5263-9644-cbb153031b52</podcast:guid><lastBuildDate>Mon, 13 Apr 2026 08:00:21 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[© The Unshakable Company®]]></copyright><managingEditor>Kathryn Binkley</managingEditor><itunes:summary><![CDATA[Building Unshakable is the podcast for 6 and 7-figure business owners who want predictable profit and true freedom. Discover the systems and strategies that transform bottlenecked businesses into unshakable companies. From marketing and sales to operations and leadership, you'll learn how to build a sustainable, scalable business. Your host, Kathryn Binkley, is a Business Coach and founder of The Unshakable Company®, where she helps entrepreneurs build businesses they can depend on, not ones that depend on them. Learn more at theunshakablecompany.com.]]></itunes:summary><image><url>https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png</url><title>Building Unshakable</title><link><![CDATA[https://theunshakablecompany.com/]]></link></image><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><itunes:owner><itunes:name>Kathryn Binkley</itunes:name></itunes:owner><itunes:author>Kathryn Binkley</itunes:author><description>Building Unshakable is the podcast for 6 and 7-figure business owners who want predictable profit and true freedom. Discover the systems and strategies that transform bottlenecked businesses into unshakable companies. From marketing and sales to operations and leadership, you&apos;ll learn how to build a sustainable, scalable business. Your host, Kathryn Binkley, is a Business Coach and founder of The Unshakable Company®, where she helps entrepreneurs build businesses they can depend on, not ones that depend on them. Learn more at theunshakablecompany.com.</description><link>https://theunshakablecompany.com/</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:category text="Business"><itunes:category text="Management"/></itunes:category><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:new-feed-url>https://feeds.captivate.fm/building-unshakable/</itunes:new-feed-url><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>41: Team Growth</title><itunes:title>41: Team Growth</itunes:title><description><![CDATA[<h1 class="ql-align-center">Why&nbsp;team&nbsp;growth&nbsp;isn’t&nbsp;about&nbsp;hiring&nbsp;more&nbsp;and&nbsp;what&nbsp;actually&nbsp;drives&nbsp;results</h1><p class="ql-align-center"></p><p>If&nbsp;you’ve&nbsp;been&nbsp;equating&nbsp;team&nbsp;growth&nbsp;with&nbsp;hiring&nbsp;more&nbsp;people…&nbsp;this&nbsp;episode&nbsp;might&nbsp;shift&nbsp;how&nbsp;you&nbsp;think&nbsp;about&nbsp;it.</p><p>Because&nbsp;more&nbsp;people&nbsp;doesn’t&nbsp;always&nbsp;mean&nbsp;better&nbsp;results.</p><p>In&nbsp;fact,&nbsp;I’ve&nbsp;seen&nbsp;businesses&nbsp;grow&nbsp;their&nbsp;teams&nbsp;and&nbsp;end&nbsp;up&nbsp;with&nbsp;more&nbsp;complexity,&nbsp;more&nbsp;communication&nbsp;issues,&nbsp;and&nbsp;less&nbsp;profit&nbsp;to&nbsp;show&nbsp;for&nbsp;it.</p><p>And&nbsp;I’ve&nbsp;also&nbsp;seen&nbsp;small&nbsp;teams&nbsp;outperform&nbsp;larger&nbsp;ones&nbsp;simply&nbsp;because&nbsp;they&nbsp;operate&nbsp;differently.</p><p>So&nbsp;if&nbsp;things&nbsp;feel&nbsp;heavier&nbsp;behind&nbsp;the&nbsp;scenes&nbsp;than&nbsp;they&nbsp;should,&nbsp;this&nbsp;is&nbsp;worth&nbsp;a&nbsp;listen.</p><p><strong>In&nbsp;This&nbsp;Episode&nbsp;You’ll&nbsp;Learn:</strong></p><ul><li>Why&nbsp;growing&nbsp;your&nbsp;team&nbsp;size&nbsp;can&nbsp;actually&nbsp;slow&nbsp;you&nbsp;down&nbsp;if&nbsp;performance&nbsp;isn’t&nbsp;there</li><li>What&nbsp;makes&nbsp;a&nbsp;high&nbsp;performing&nbsp;team&nbsp;and&nbsp;why&nbsp;smaller&nbsp;teams&nbsp;often&nbsp;have&nbsp;an&nbsp;edge</li><li>How&nbsp;to&nbsp;think&nbsp;about&nbsp;hiring&nbsp;vs.&nbsp;improving&nbsp;the&nbsp;team&nbsp;you&nbsp;already&nbsp;have</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">Why&nbsp;team&nbsp;growth&nbsp;isn’t&nbsp;about&nbsp;hiring&nbsp;more&nbsp;and&nbsp;what&nbsp;actually&nbsp;drives&nbsp;results</h1><p class="ql-align-center"></p><p>If&nbsp;you’ve&nbsp;been&nbsp;equating&nbsp;team&nbsp;growth&nbsp;with&nbsp;hiring&nbsp;more&nbsp;people…&nbsp;this&nbsp;episode&nbsp;might&nbsp;shift&nbsp;how&nbsp;you&nbsp;think&nbsp;about&nbsp;it.</p><p>Because&nbsp;more&nbsp;people&nbsp;doesn’t&nbsp;always&nbsp;mean&nbsp;better&nbsp;results.</p><p>In&nbsp;fact,&nbsp;I’ve&nbsp;seen&nbsp;businesses&nbsp;grow&nbsp;their&nbsp;teams&nbsp;and&nbsp;end&nbsp;up&nbsp;with&nbsp;more&nbsp;complexity,&nbsp;more&nbsp;communication&nbsp;issues,&nbsp;and&nbsp;less&nbsp;profit&nbsp;to&nbsp;show&nbsp;for&nbsp;it.</p><p>And&nbsp;I’ve&nbsp;also&nbsp;seen&nbsp;small&nbsp;teams&nbsp;outperform&nbsp;larger&nbsp;ones&nbsp;simply&nbsp;because&nbsp;they&nbsp;operate&nbsp;differently.</p><p>So&nbsp;if&nbsp;things&nbsp;feel&nbsp;heavier&nbsp;behind&nbsp;the&nbsp;scenes&nbsp;than&nbsp;they&nbsp;should,&nbsp;this&nbsp;is&nbsp;worth&nbsp;a&nbsp;listen.</p><p><strong>In&nbsp;This&nbsp;Episode&nbsp;You’ll&nbsp;Learn:</strong></p><ul><li>Why&nbsp;growing&nbsp;your&nbsp;team&nbsp;size&nbsp;can&nbsp;actually&nbsp;slow&nbsp;you&nbsp;down&nbsp;if&nbsp;performance&nbsp;isn’t&nbsp;there</li><li>What&nbsp;makes&nbsp;a&nbsp;high&nbsp;performing&nbsp;team&nbsp;and&nbsp;why&nbsp;smaller&nbsp;teams&nbsp;often&nbsp;have&nbsp;an&nbsp;edge</li><li>How&nbsp;to&nbsp;think&nbsp;about&nbsp;hiring&nbsp;vs.&nbsp;improving&nbsp;the&nbsp;team&nbsp;you&nbsp;already&nbsp;have</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-41-team-growth/]]></link><guid isPermaLink="false">945cca84-5f68-48fb-ac9e-0c03e0e563fd</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 13 Apr 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/945cca84-5f68-48fb-ac9e-0c03e0e563fd.mp3" length="9929957" type="audio/mpeg"/><itunes:duration>10:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>41</itunes:episode><podcast:episode>41</podcast:episode></item><item><title>40: Leadership Isn’t Optional</title><itunes:title>40: Leadership Isn’t Optional</itunes:title><description><![CDATA[<h1 class="ql-align-center">Why&nbsp;leadership&nbsp;isn’t&nbsp;optional&nbsp;and&nbsp;how&nbsp;to&nbsp;lead&nbsp;your&nbsp;team&nbsp;well&nbsp;even&nbsp;when&nbsp;you’re&nbsp;short&nbsp;on&nbsp;time</h1><p class="ql-align-center"></p><p>If&nbsp;you’ve&nbsp;ever&nbsp;thought,&nbsp;<em>“I&nbsp;don’t&nbsp;have&nbsp;time&nbsp;to&nbsp;lead&nbsp;my&nbsp;team…”</em>,&nbsp;this&nbsp;episode&nbsp;is&nbsp;for&nbsp;you.</p><p>Because&nbsp;whether&nbsp;you’re&nbsp;being&nbsp;intentional&nbsp;about&nbsp;it&nbsp;or&nbsp;not…&nbsp;you’re&nbsp;already&nbsp;leading.</p><p>The&nbsp;question&nbsp;is&nbsp;just&nbsp;whether&nbsp;it’s&nbsp;working&nbsp;for&nbsp;you&nbsp;or&nbsp;against&nbsp;you.</p><p>And&nbsp;the&nbsp;truth&nbsp;is,&nbsp;not&nbsp;leading&nbsp;well&nbsp;will&nbsp;cost&nbsp;you&nbsp;more&nbsp;time&nbsp;than&nbsp;leading&nbsp;well&nbsp;ever&nbsp;will.</p><p>In&nbsp;this&nbsp;episode,&nbsp;I&nbsp;want&nbsp;to&nbsp;show&nbsp;you&nbsp;how&nbsp;small,&nbsp;simple&nbsp;shifts&nbsp;can&nbsp;change&nbsp;the&nbsp;way&nbsp;your&nbsp;team&nbsp;operates&nbsp;without&nbsp;adding&nbsp;more&nbsp;to&nbsp;your&nbsp;plate.</p><h3><strong>In&nbsp;This&nbsp;Episode,&nbsp;You’ll&nbsp;Learn:</strong></h3><ul><li>Why&nbsp;“not&nbsp;having&nbsp;time&nbsp;to&nbsp;lead”&nbsp;is&nbsp;quietly&nbsp;creating&nbsp;bigger&nbsp;problems&nbsp;in&nbsp;your&nbsp;business</li><li>The&nbsp;small,&nbsp;weekly&nbsp;habits&nbsp;that&nbsp;make&nbsp;a&nbsp;bigger&nbsp;impact&nbsp;on&nbsp;your&nbsp;team&nbsp;than&nbsp;you&nbsp;think</li><li>How&nbsp;to&nbsp;support,&nbsp;guide,&nbsp;and&nbsp;lead&nbsp;your&nbsp;team&nbsp;without&nbsp;adding&nbsp;hours&nbsp;to&nbsp;your&nbsp;schedule</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">Why&nbsp;leadership&nbsp;isn’t&nbsp;optional&nbsp;and&nbsp;how&nbsp;to&nbsp;lead&nbsp;your&nbsp;team&nbsp;well&nbsp;even&nbsp;when&nbsp;you’re&nbsp;short&nbsp;on&nbsp;time</h1><p class="ql-align-center"></p><p>If&nbsp;you’ve&nbsp;ever&nbsp;thought,&nbsp;<em>“I&nbsp;don’t&nbsp;have&nbsp;time&nbsp;to&nbsp;lead&nbsp;my&nbsp;team…”</em>,&nbsp;this&nbsp;episode&nbsp;is&nbsp;for&nbsp;you.</p><p>Because&nbsp;whether&nbsp;you’re&nbsp;being&nbsp;intentional&nbsp;about&nbsp;it&nbsp;or&nbsp;not…&nbsp;you’re&nbsp;already&nbsp;leading.</p><p>The&nbsp;question&nbsp;is&nbsp;just&nbsp;whether&nbsp;it’s&nbsp;working&nbsp;for&nbsp;you&nbsp;or&nbsp;against&nbsp;you.</p><p>And&nbsp;the&nbsp;truth&nbsp;is,&nbsp;not&nbsp;leading&nbsp;well&nbsp;will&nbsp;cost&nbsp;you&nbsp;more&nbsp;time&nbsp;than&nbsp;leading&nbsp;well&nbsp;ever&nbsp;will.</p><p>In&nbsp;this&nbsp;episode,&nbsp;I&nbsp;want&nbsp;to&nbsp;show&nbsp;you&nbsp;how&nbsp;small,&nbsp;simple&nbsp;shifts&nbsp;can&nbsp;change&nbsp;the&nbsp;way&nbsp;your&nbsp;team&nbsp;operates&nbsp;without&nbsp;adding&nbsp;more&nbsp;to&nbsp;your&nbsp;plate.</p><h3><strong>In&nbsp;This&nbsp;Episode,&nbsp;You’ll&nbsp;Learn:</strong></h3><ul><li>Why&nbsp;“not&nbsp;having&nbsp;time&nbsp;to&nbsp;lead”&nbsp;is&nbsp;quietly&nbsp;creating&nbsp;bigger&nbsp;problems&nbsp;in&nbsp;your&nbsp;business</li><li>The&nbsp;small,&nbsp;weekly&nbsp;habits&nbsp;that&nbsp;make&nbsp;a&nbsp;bigger&nbsp;impact&nbsp;on&nbsp;your&nbsp;team&nbsp;than&nbsp;you&nbsp;think</li><li>How&nbsp;to&nbsp;support,&nbsp;guide,&nbsp;and&nbsp;lead&nbsp;your&nbsp;team&nbsp;without&nbsp;adding&nbsp;hours&nbsp;to&nbsp;your&nbsp;schedule</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-40-leadership-isnt-optional/]]></link><guid isPermaLink="false">5bdefb35-fb06-4e3c-aa23-6f366d11968a</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 06 Apr 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/5bdefb35-fb06-4e3c-aa23-6f366d11968a.mp3" length="5139741" type="audio/mpeg"/><itunes:duration>05:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>40</itunes:episode><podcast:episode>40</podcast:episode></item><item><title>39: The Org Chart Most Small Businesses Are Missing</title><itunes:title>39: The Org Chart Most Small Businesses Are Missing</itunes:title><description><![CDATA[<h1 class="ql-align-center">How to create an org chart for your small business</h1><p class="ql-align-center"><br></p><p>If you’re running a small business, chances are the structure behind the scenes is a little… messy.</p><p>Roles overlap.</p><p>Responsibility isn’t always clear.</p><p>And when something slips through the cracks, it usually lands back on your plate.</p><p>Most small businesses grow without ever intentionally designing their structure.</p><p>In this episode, I’m walking you through the org chart I use with my clients to bring clarity to how a business runs. It’s a simple structure that helps you organize your team, assign clear ownership, and start thinking about your business like a company that’s built to scale.</p><p>Even if you’re the only person in the business right now.</p><p>Because when you design the structure first, you can grow into it.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why every small business needs an org chart, even if you’re still a solopreneur</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The simple three-department structure I recommend to organize your business</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How mapping roles instead of people reveals gaps, inefficiencies, and your next hires</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">How to create an org chart for your small business</h1><p class="ql-align-center"><br></p><p>If you’re running a small business, chances are the structure behind the scenes is a little… messy.</p><p>Roles overlap.</p><p>Responsibility isn’t always clear.</p><p>And when something slips through the cracks, it usually lands back on your plate.</p><p>Most small businesses grow without ever intentionally designing their structure.</p><p>In this episode, I’m walking you through the org chart I use with my clients to bring clarity to how a business runs. It’s a simple structure that helps you organize your team, assign clear ownership, and start thinking about your business like a company that’s built to scale.</p><p>Even if you’re the only person in the business right now.</p><p>Because when you design the structure first, you can grow into it.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why every small business needs an org chart, even if you’re still a solopreneur</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The simple three-department structure I recommend to organize your business</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How mapping roles instead of people reveals gaps, inefficiencies, and your next hires</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-39-the-org-chart-most-small-businesses-are-missing]]></link><guid isPermaLink="false">2562c2f4-24f5-4caf-995f-653f96419493</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 30 Mar 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/2562c2f4-24f5-4caf-995f-653f96419493.mp3" length="7016381" type="audio/mpeg"/><itunes:duration>07:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>39</itunes:episode><podcast:episode>39</podcast:episode></item><item><title>38: Why So Many CEOs Secretly Feel Like Bad Leaders</title><itunes:title>38: Why So Many CEOs Secretly Feel Like Bad Leaders</itunes:title><description><![CDATA[<h2 class="ql-align-center">The difference between visionary leadership and management</h2><p>If you’ve ever wondered whether you’re actually a good leader… you’re not alone.</p><p>I’ve coached a lot of CEOs over the years, and one thing I hear constantly is this quiet doubt: <em>Maybe I’m not cut out for this.</em></p><p>They question their decisions. They assume everyone else would run the business better. And they start wondering if they should step out of the leadership role altogether.</p><p>But what if the problem isn’t your leadership?</p><p>What if you’ve been measuring yourself against the wrong standard this entire time?</p><p>In this episode, I’m breaking down a distinction that changes everything for visionary founders who feel like they’re failing as leaders.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why so many visionary CEOs believe they’re bad leaders when they’re actually wired exactly the way their business needs</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The real difference between leadership and management (and why expecting yourself to be great at both creates unnecessary doubt)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The strengths most visionary founders mistake for weaknesses and how to start seeing them differently</li></ol><br/><p class="ql-align-center"><br></p><p>COPY</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h2 class="ql-align-center">The difference between visionary leadership and management</h2><p>If you’ve ever wondered whether you’re actually a good leader… you’re not alone.</p><p>I’ve coached a lot of CEOs over the years, and one thing I hear constantly is this quiet doubt: <em>Maybe I’m not cut out for this.</em></p><p>They question their decisions. They assume everyone else would run the business better. And they start wondering if they should step out of the leadership role altogether.</p><p>But what if the problem isn’t your leadership?</p><p>What if you’ve been measuring yourself against the wrong standard this entire time?</p><p>In this episode, I’m breaking down a distinction that changes everything for visionary founders who feel like they’re failing as leaders.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why so many visionary CEOs believe they’re bad leaders when they’re actually wired exactly the way their business needs</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The real difference between leadership and management (and why expecting yourself to be great at both creates unnecessary doubt)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The strengths most visionary founders mistake for weaknesses and how to start seeing them differently</li></ol><br/><p class="ql-align-center"><br></p><p>COPY</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-38-why-so-many-ceos-secretly-feel-like-bad-leaders/]]></link><guid isPermaLink="false">ebb51328-fa33-4283-991a-4bd951619489</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 23 Mar 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ebb51328-fa33-4283-991a-4bd951619489.mp3" length="12372125" type="audio/mpeg"/><itunes:duration>12:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>38</itunes:episode><podcast:episode>38</podcast:episode></item><item><title>37: 5 Phases of Scaling With a Team</title><itunes:title>37: 5 Phases of Scaling With a Team</itunes:title><description><![CDATA[<h1 class="ql-align-center">Why scaling with a team means stepping into a different role at every stage</h1><p class="ql-align-center"><br></p><p>A lot of founders want the freedom that comes with having a team.</p><p>The ability to step back from the day-to-day.</p><p>The space to focus on strategy and vision.</p><p>The feeling that the business isn’t resting on your shoulders anymore.</p><p>But getting there rarely feels simple.</p><p>You start by doing everything yourself.</p><p>Then you bring on help.</p><p>A few contractors.</p><p>Then maybe a few employees.</p><p>And somewhere along the way, things start to feel messy or heavy.</p><p>More questions.</p><p>More decisions.</p><p>More responsibility.</p><p>That’s because scaling with a team isn’t a single step. It’s a series of phases where your role in the business keeps evolving.</p><p>When you understand those phases, it becomes much easier to see where you are now and what needs to change before you can move to the next stage.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The five phases founders move through as they scale from solopreneur to CEO</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why you can’t skip the steps between building a business and actually leading one</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How your role must evolve at each stage if you want to create real freedom</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">Why scaling with a team means stepping into a different role at every stage</h1><p class="ql-align-center"><br></p><p>A lot of founders want the freedom that comes with having a team.</p><p>The ability to step back from the day-to-day.</p><p>The space to focus on strategy and vision.</p><p>The feeling that the business isn’t resting on your shoulders anymore.</p><p>But getting there rarely feels simple.</p><p>You start by doing everything yourself.</p><p>Then you bring on help.</p><p>A few contractors.</p><p>Then maybe a few employees.</p><p>And somewhere along the way, things start to feel messy or heavy.</p><p>More questions.</p><p>More decisions.</p><p>More responsibility.</p><p>That’s because scaling with a team isn’t a single step. It’s a series of phases where your role in the business keeps evolving.</p><p>When you understand those phases, it becomes much easier to see where you are now and what needs to change before you can move to the next stage.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The five phases founders move through as they scale from solopreneur to CEO</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why you can’t skip the steps between building a business and actually leading one</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How your role must evolve at each stage if you want to create real freedom</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-37-5-phases-of-scaling-with-a-team]]></link><guid isPermaLink="false">cd3a3d26-a40b-4351-abb5-38b519df96db</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 16 Mar 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/cd3a3d26-a40b-4351-abb5-38b519df96db.mp3" length="15958623" type="audio/mpeg"/><itunes:duration>16:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>37</itunes:episode><podcast:episode>37</podcast:episode></item><item><title>36: What the CEO Role Actually Owns</title><itunes:title>36: What the CEO Role Actually Owns</itunes:title><description><![CDATA[<h1 class="ql-align-center">The 5 CEO Responsibilities</h1><p class="ql-align-center"><br></p><p>If you own the business but your calendar looks like an employee’s, this episode is for you.</p><p>Many founders carry the title of CEO without ever defining what the role actually owns. As a result, they fill their weeks with approvals, problem solving, and operational tasks while the highest level responsibilities go unattended.</p><p>CEO is more than a title. And when the role is unclear, you drift back into day-to-day work and overlook the work that determines the future of your business.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What true CEO responsibilities in business look like beyond day to day management</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why your calendar may not reflect the role you think you hold</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to recalibrate your role and lead at the level your business now requires.</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">The 5 CEO Responsibilities</h1><p class="ql-align-center"><br></p><p>If you own the business but your calendar looks like an employee’s, this episode is for you.</p><p>Many founders carry the title of CEO without ever defining what the role actually owns. As a result, they fill their weeks with approvals, problem solving, and operational tasks while the highest level responsibilities go unattended.</p><p>CEO is more than a title. And when the role is unclear, you drift back into day-to-day work and overlook the work that determines the future of your business.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What true CEO responsibilities in business look like beyond day to day management</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why your calendar may not reflect the role you think you hold</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to recalibrate your role and lead at the level your business now requires.</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-36-what-the-ceo-role-actually-owns]]></link><guid isPermaLink="false">926919bd-2063-403f-b6e4-5fc81d3462c4</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 09 Mar 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/926919bd-2063-403f-b6e4-5fc81d3462c4.mp3" length="13476353" type="audio/mpeg"/><itunes:duration>14:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>36</itunes:episode><podcast:episode>36</podcast:episode></item><item><title>35: The 4 Ownership Levels (And Why You’re Stuck)</title><itunes:title>35: The 4 Ownership Levels (And Why You’re Stuck)</itunes:title><description><![CDATA[<h1 class="ql-align-center">Why Ownership Levels in Business Determine Whether You’re the Bottleneck</h1><p class="ql-align-center"><br></p><p>If you feel like everything in your business still runs through you, this episode will explain why.</p><p>Most founders say they want their team to “take more ownership.” But very few have actually defined what ownership means inside their company. Without clarity, frustration builds. Expectations drift. And growth slows down.</p><p>If scaling has felt messy, chaotic, or heavier than expected, this conversation will give you language and structure for what’s really happening behind the scenes.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why everything in your business still defaults to you, even after hiring</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What the 4 ownership levels actually reveal about where you and your team are operating</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to audit your team and your own role to unlock growth</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">Why Ownership Levels in Business Determine Whether You’re the Bottleneck</h1><p class="ql-align-center"><br></p><p>If you feel like everything in your business still runs through you, this episode will explain why.</p><p>Most founders say they want their team to “take more ownership.” But very few have actually defined what ownership means inside their company. Without clarity, frustration builds. Expectations drift. And growth slows down.</p><p>If scaling has felt messy, chaotic, or heavier than expected, this conversation will give you language and structure for what’s really happening behind the scenes.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why everything in your business still defaults to you, even after hiring</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What the 4 ownership levels actually reveal about where you and your team are operating</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to audit your team and your own role to unlock growth</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-35-the-4-ownership-levels-and-why-youre-stuck]]></link><guid isPermaLink="false">e4dfab62-abde-4385-af46-bda85f31266b</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 02 Mar 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e4dfab62-abde-4385-af46-bda85f31266b.mp3" length="19568944" type="audio/mpeg"/><itunes:duration>20:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>35</itunes:episode><podcast:episode>35</podcast:episode></item><item><title>34: Time On Brand</title><itunes:title>34: Time On Brand</itunes:title><description><![CDATA[<h1 class="ql-align-center">How to build trust quickly with buyers who are ready to say yes</h1><p class="ql-align-center"><br></p><p>We’ve been told trust takes time. But people don’t need a long runway, they just need a deep enough experience with your brand.</p><p>In this episode, we’re talking about the real reason some people buy quickly and others don’t. It’s not because they need months of nurturing. It’s because they need more time on brand. That’s the time they spend inside your content, your message, your world, and it’s what builds belief faster than anything else.</p><p>If you want your audience to trust you without dragging out the sales process, this episode will shift how you think about content, connection, and conversion.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why trust builds through brand exposure, not a long timeline</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How bingeable content builds belief and shortens the sales timeline</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The four types of content that increase time on brand and drive faster decisions</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">How to build trust quickly with buyers who are ready to say yes</h1><p class="ql-align-center"><br></p><p>We’ve been told trust takes time. But people don’t need a long runway, they just need a deep enough experience with your brand.</p><p>In this episode, we’re talking about the real reason some people buy quickly and others don’t. It’s not because they need months of nurturing. It’s because they need more time on brand. That’s the time they spend inside your content, your message, your world, and it’s what builds belief faster than anything else.</p><p>If you want your audience to trust you without dragging out the sales process, this episode will shift how you think about content, connection, and conversion.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why trust builds through brand exposure, not a long timeline</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How bingeable content builds belief and shortens the sales timeline</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The four types of content that increase time on brand and drive faster decisions</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-34-time-on-brand]]></link><guid isPermaLink="false">28266d02-e1a2-4525-99a9-1039eae2fa03</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 23 Feb 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/28266d02-e1a2-4525-99a9-1039eae2fa03.mp3" length="14975572" type="audio/mpeg"/><itunes:duration>15:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>34</itunes:episode><podcast:episode>34</podcast:episode></item><item><title>33: Buyer Buy-In</title><itunes:title>33: Buyer Buy-In</itunes:title><description><![CDATA[<h1 class="ql-align-center">How to attract clients who are ready to buy without convincing or chasing</h1><p class="ql-align-center"><br></p><p>If selling feels like convincing, you’re probably waiting too long to build buy-in.</p><p>Buyer buy-in shouldn’t start when you make the offer. It should already be in place through your messaging, content, and positioning long before you ever pitch. Because when someone believes in the problem, the possibility, and you, the decision becomes simple.</p><p>In this episode, we’re unpacking what buyer buy-in really means and how to shift your messaging to connect with the right people, the ones who are already primed to say yes.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why building buy-in before your offer makes selling easier</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What self-led buyers actually need to feel ready</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to shift from convincing to connecting through your messaging</li></ol><br/><p>If you're done trying to drag people toward the finish line, this episode will show you how to attract clients who are already on their way there.</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">How to attract clients who are ready to buy without convincing or chasing</h1><p class="ql-align-center"><br></p><p>If selling feels like convincing, you’re probably waiting too long to build buy-in.</p><p>Buyer buy-in shouldn’t start when you make the offer. It should already be in place through your messaging, content, and positioning long before you ever pitch. Because when someone believes in the problem, the possibility, and you, the decision becomes simple.</p><p>In this episode, we’re unpacking what buyer buy-in really means and how to shift your messaging to connect with the right people, the ones who are already primed to say yes.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why building buy-in before your offer makes selling easier</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What self-led buyers actually need to feel ready</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to shift from convincing to connecting through your messaging</li></ol><br/><p>If you're done trying to drag people toward the finish line, this episode will show you how to attract clients who are already on their way there.</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-33-buyer-buy-in]]></link><guid isPermaLink="false">35b05544-2be8-48a6-877f-968eaac6b055</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 16 Feb 2026 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/35b05544-2be8-48a6-877f-968eaac6b055.mp3" length="13094338" type="audio/mpeg"/><itunes:duration>13:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>33</itunes:episode><podcast:episode>33</podcast:episode></item><item><title>32: The Value Illusion</title><itunes:title>32: The Value Illusion</itunes:title><description><![CDATA[<h1 class="ql-align-center">Why Overdelivering in Business Isn’t Driving Demand</h1><p class="ql-align-center"><br></p><p>If you’ve ever thought, <em>“If I just give enough value, people will buy,”</em> this episode is for you.</p><p>You’re overdelivering in business.</p><p>You’re showing up constantly.</p><p>You’re teaching, helping, and giving more access than ever.</p><p>And yet, your sales aren’t scaling the way they should.</p><p>That’s because of what I call the Value Illusion. The belief that more value automatically leads to more demand.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why overdelivering in business can reduce perceived value instead of increasing it</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Where real value is created if you want demand and sales to grow</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why information alone doesn’t create buyers and what shifts people into action</li></ol><br/><p>If you feel like you’re doing everything right but still not seeing the conversions you expect, this episode will help you see what needs to change.</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">Why Overdelivering in Business Isn’t Driving Demand</h1><p class="ql-align-center"><br></p><p>If you’ve ever thought, <em>“If I just give enough value, people will buy,”</em> this episode is for you.</p><p>You’re overdelivering in business.</p><p>You’re showing up constantly.</p><p>You’re teaching, helping, and giving more access than ever.</p><p>And yet, your sales aren’t scaling the way they should.</p><p>That’s because of what I call the Value Illusion. The belief that more value automatically leads to more demand.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why overdelivering in business can reduce perceived value instead of increasing it</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Where real value is created if you want demand and sales to grow</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why information alone doesn’t create buyers and what shifts people into action</li></ol><br/><p>If you feel like you’re doing everything right but still not seeing the conversions you expect, this episode will help you see what needs to change.</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/]]></link><guid isPermaLink="false">1db06e68-c782-4764-8d62-e12db9428932</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 09 Feb 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1db06e68-c782-4764-8d62-e12db9428932.mp3" length="14114571" type="audio/mpeg"/><itunes:duration>14:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>32</itunes:episode><podcast:episode>32</podcast:episode></item><item><title>31: Simple Scales</title><itunes:title>31: Simple Scales</itunes:title><description><![CDATA[<h1 class="ql-align-center">Why Simple Scales (And Complexity Is Costing You More Than You Think)</h1><p class="ql-align-center"><br></p><p>One of the biggest reasons entrepreneurs plateau is because their business has become too complex. Too many offers. Too many audiences. Too many moving parts pulling their focus in different directions.</p><p>And complexity doesn’t scale.</p><p><em>Simple scales.</em></p><p>If you want to scale your revenue, your impact, your freedom, the answer <strong>isn’t doing more.</strong></p><p>It’s focusing on doing less, but better.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The missing link between being stuck at six figures and scaling to seven in a way that actually feels sustainable</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The <strong>5 Ps of an Unshakable Model</strong> and how simplifying each one helps you reduce friction, sharpen focus, and build momentum without burning yourself out</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why adding more offers, audiences, or strategies often slows growth instead of accelerating it</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">Why Simple Scales (And Complexity Is Costing You More Than You Think)</h1><p class="ql-align-center"><br></p><p>One of the biggest reasons entrepreneurs plateau is because their business has become too complex. Too many offers. Too many audiences. Too many moving parts pulling their focus in different directions.</p><p>And complexity doesn’t scale.</p><p><em>Simple scales.</em></p><p>If you want to scale your revenue, your impact, your freedom, the answer <strong>isn’t doing more.</strong></p><p>It’s focusing on doing less, but better.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The missing link between being stuck at six figures and scaling to seven in a way that actually feels sustainable</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The <strong>5 Ps of an Unshakable Model</strong> and how simplifying each one helps you reduce friction, sharpen focus, and build momentum without burning yourself out</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why adding more offers, audiences, or strategies often slows growth instead of accelerating it</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-31-simple-scales]]></link><guid isPermaLink="false">b204008a-008a-4fef-a489-be16b1943acb</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Mon, 02 Feb 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/b204008a-008a-4fef-a489-be16b1943acb.mp3" length="25745963" type="audio/mpeg"/><itunes:duration>26:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>31</itunes:episode><podcast:episode>31</podcast:episode></item><item><title>30: 4 Stages of Scalability</title><itunes:title>30: 4 Stages of Scalability</itunes:title><description><![CDATA[<h1 class="ql-align-center">The Four Stages You Must Pass Through To Truly Scale</h1><p class="ql-align-center"><br></p><p>You might assume that once you’ve made your first $100,000, the next $100,000 should feel the same. But just like parenting taught me that “normal” doesn’t mean “the same every time,” business growth teaches you that the next level won’t look or feel anything like the last.</p><p>Nothing is wrong.</p><p>You’re not failing.</p><p>It’s simply a sign that your business is entering a new stage of scalability.</p><p>Today’s episode breaks down the four stages every business must move through <em>before</em> you can truly scale. And here’s the key: each stage requires you to learn how to make money in a new way. You’re not just increasing revenue. You’re rebuilding the engine that creates it.</p><h3>In This Episode You’ll Learn:</h3><ul><li>Why hitting your first 100k doesn’t mean your business is actually ready to scale</li><li>The four stages of scalability and how to know exactly which one you’re in</li><li>What must change at each stage so your revenue can grow without requiring more of you</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">The Four Stages You Must Pass Through To Truly Scale</h1><p class="ql-align-center"><br></p><p>You might assume that once you’ve made your first $100,000, the next $100,000 should feel the same. But just like parenting taught me that “normal” doesn’t mean “the same every time,” business growth teaches you that the next level won’t look or feel anything like the last.</p><p>Nothing is wrong.</p><p>You’re not failing.</p><p>It’s simply a sign that your business is entering a new stage of scalability.</p><p>Today’s episode breaks down the four stages every business must move through <em>before</em> you can truly scale. And here’s the key: each stage requires you to learn how to make money in a new way. You’re not just increasing revenue. You’re rebuilding the engine that creates it.</p><h3>In This Episode You’ll Learn:</h3><ul><li>Why hitting your first 100k doesn’t mean your business is actually ready to scale</li><li>The four stages of scalability and how to know exactly which one you’re in</li><li>What must change at each stage so your revenue can grow without requiring more of you</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-30-4-stages-of-scalability/]]></link><guid isPermaLink="false">d41a427a-7afd-461b-b392-93802de05edd</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 27 Jan 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d41a427a-7afd-461b-b392-93802de05edd.mp3" length="14012612" type="audio/mpeg"/><itunes:duration>14:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>30</itunes:episode><podcast:episode>30</podcast:episode></item><item><title>29: Readiness Dissonance</title><itunes:title>29: Readiness Dissonance</itunes:title><description><![CDATA[<h1 class="ql-align-center">When You Want to Scale but Don’t Feel Ready (And When You Feel Ready but Your Business Isn’t)</h1><p class="ql-align-center"><br></p><p>If you’ve ever felt <em>eager</em> to grow but your business keeps resisting… or your business is perfectly poised for growth but <em>you</em> keep hesitating… you might be experiencing something I call <strong>readiness dissonance</strong>.</p><p>There are two kinds of readiness:</p><ol><li><em>Being fully prepared</em>, and</li><li><em>Being willing</em></li></ol><br/><p>Many entrepreneurs only focus on the second one, willingness.</p><p>But scaling requires both.</p><p>In this episode, I break down why readiness often gets out of sync, what that mismatch reveals about your business and your beliefs, and how to move forward even when you don’t feel 100 percent “ready.”</p><p>Whether you’re hitting walls in your delivery, your team, your time, your mindset, or your confidence, this conversation will show you how to identify what’s actually holding you back and what needs to shift so scaling becomes possible, practical, and sustainable.</p><h3>In This Episode You’ll Learn:</h3><ul><li>The signs your <em>willpower</em> wants to scale but your <em>business model</em> can’t support it</li><li>The hidden belief patterns that make you pull back just when things start working</li><li>How to move forward when you don’t feel ready without waiting for confidence to magically appear</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">When You Want to Scale but Don’t Feel Ready (And When You Feel Ready but Your Business Isn’t)</h1><p class="ql-align-center"><br></p><p>If you’ve ever felt <em>eager</em> to grow but your business keeps resisting… or your business is perfectly poised for growth but <em>you</em> keep hesitating… you might be experiencing something I call <strong>readiness dissonance</strong>.</p><p>There are two kinds of readiness:</p><ol><li><em>Being fully prepared</em>, and</li><li><em>Being willing</em></li></ol><br/><p>Many entrepreneurs only focus on the second one, willingness.</p><p>But scaling requires both.</p><p>In this episode, I break down why readiness often gets out of sync, what that mismatch reveals about your business and your beliefs, and how to move forward even when you don’t feel 100 percent “ready.”</p><p>Whether you’re hitting walls in your delivery, your team, your time, your mindset, or your confidence, this conversation will show you how to identify what’s actually holding you back and what needs to shift so scaling becomes possible, practical, and sustainable.</p><h3>In This Episode You’ll Learn:</h3><ul><li>The signs your <em>willpower</em> wants to scale but your <em>business model</em> can’t support it</li><li>The hidden belief patterns that make you pull back just when things start working</li><li>How to move forward when you don’t feel ready without waiting for confidence to magically appear</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-29-readiness-dissonance/]]></link><guid isPermaLink="false">b7a0c6dd-b82a-4bb4-9fb1-e8019cb0f1bb</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 20 Jan 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/b7a0c6dd-b82a-4bb4-9fb1-e8019cb0f1bb.mp3" length="6402006" type="audio/mpeg"/><itunes:duration>06:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>29</itunes:episode><podcast:episode>29</podcast:episode></item><item><title>28: Scale Test</title><itunes:title>28: Scale Test</itunes:title><description><![CDATA[<h1 class="ql-align-center">The Scale Test: Is Your Business Built Like Straw, Sticks, or Stone?</h1><p class="ql-align-center"><br></p><p>What would actually happen if your business doubled or tripled overnight?</p><p>Would it hold… or would it crack?</p><p>In this episode, we’re using a childhood classic, The Three Little Pigs, as a diagnostic tool to evaluate the true scalability of your business. It’s a simple framework that reveals, fast, whether your systems, team, delivery model, and operations are built to withstand growth or whether the “big bad wolf” of demand would blow everything down.</p><p>Most founders assume they’re ready for growth until they imagine scaling without changing anything. Then they see the truth:</p><p>Some parts of the business are made of straw.</p><p>Some are made of sticks.</p><p>And a few, if they’re lucky, are built of stone.</p><p>This episode will help you spot the difference and understand exactly what needs to evolve so your business can scale sustainably instead of stressfully.</p><h3>In This Episode You’ll Learn:</h3><ul><li>The telltale signs your systems are “made of straw” and would collapse under rapid growth</li><li>Why “shortcuts for now” turn into major problems later</li><li>What it <em>really</em> takes to build a business made of stone that can support long-term scalability</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">The Scale Test: Is Your Business Built Like Straw, Sticks, or Stone?</h1><p class="ql-align-center"><br></p><p>What would actually happen if your business doubled or tripled overnight?</p><p>Would it hold… or would it crack?</p><p>In this episode, we’re using a childhood classic, The Three Little Pigs, as a diagnostic tool to evaluate the true scalability of your business. It’s a simple framework that reveals, fast, whether your systems, team, delivery model, and operations are built to withstand growth or whether the “big bad wolf” of demand would blow everything down.</p><p>Most founders assume they’re ready for growth until they imagine scaling without changing anything. Then they see the truth:</p><p>Some parts of the business are made of straw.</p><p>Some are made of sticks.</p><p>And a few, if they’re lucky, are built of stone.</p><p>This episode will help you spot the difference and understand exactly what needs to evolve so your business can scale sustainably instead of stressfully.</p><h3>In This Episode You’ll Learn:</h3><ul><li>The telltale signs your systems are “made of straw” and would collapse under rapid growth</li><li>Why “shortcuts for now” turn into major problems later</li><li>What it <em>really</em> takes to build a business made of stone that can support long-term scalability</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-28-scale-test/]]></link><guid isPermaLink="false">bc43d8d5-0380-4f04-818f-306b1b4bbd53</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 13 Jan 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/bc43d8d5-0380-4f04-818f-306b1b4bbd53.mp3" length="9191458" type="audio/mpeg"/><itunes:duration>09:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>28</itunes:episode><podcast:episode>28</podcast:episode></item><item><title>27: Setting Better Goals</title><itunes:title>27: Setting Better Goals</itunes:title><description><![CDATA[<h1 class="ql-align-center">How to Set Better Goals (So You Can Actually Hit Them)</h1><p class="ql-align-center"><br></p><p>Most people think they’re bad at following through.</p><p>But often, the <em>goal</em> was the problem… not the person.</p><p>In this episode, I’m sharing the five shifts that completely change how you set goals&nbsp; and dramatically increase the likelihood that you actually reach them.</p><p>These shifts came straight out of my own business planning retreat, recorded from a hotel room just an hour before checkout. Stepping away from my routine gave me the clarity I needed, and now I’m passing that clarity on to you.</p><h3>In This Episode You’ll Learn:</h3><ul><li>The hidden reason having <em>more</em> goals makes you achieve <em>less</em></li><li>The motivation trap that derails even the smartest founders</li><li>How to turn vague goals into “I will” commitments you actually follow through on</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">How to Set Better Goals (So You Can Actually Hit Them)</h1><p class="ql-align-center"><br></p><p>Most people think they’re bad at following through.</p><p>But often, the <em>goal</em> was the problem… not the person.</p><p>In this episode, I’m sharing the five shifts that completely change how you set goals&nbsp; and dramatically increase the likelihood that you actually reach them.</p><p>These shifts came straight out of my own business planning retreat, recorded from a hotel room just an hour before checkout. Stepping away from my routine gave me the clarity I needed, and now I’m passing that clarity on to you.</p><h3>In This Episode You’ll Learn:</h3><ul><li>The hidden reason having <em>more</em> goals makes you achieve <em>less</em></li><li>The motivation trap that derails even the smartest founders</li><li>How to turn vague goals into “I will” commitments you actually follow through on</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-27-setting-better-goals]]></link><guid isPermaLink="false">803224c9-2b94-407a-8df0-019c4244e72d</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 06 Jan 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/803224c9-2b94-407a-8df0-019c4244e72d.mp3" length="11530771" type="audio/mpeg"/><itunes:duration>12:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>27</itunes:episode><podcast:episode>27</podcast:episode></item><item><title>26: Change Before You Have To</title><itunes:title>26: Change Before You Have To</itunes:title><description><![CDATA[<h1 class="ql-align-center">How to navigate strategic business change without creating chaos or falling behind</h1><p class="ql-align-center"><br></p><p>Most founders sit at one of two extremes when it comes to change. They either change everything all the time and leave their team exhausted… or they change nothing and slowly fall behind without realizing it.</p><p>But sustainable growth lives somewhere in the middle. Your business needs stability and it also needs evolution. Not constant reinvention. Not rigid consistency.But the right change, at the right time, for the right reasons.</p><p>In this episode, we dig into why waiting until you <em>have</em> to change is one of the biggest threats to your business… and what it looks like to embrace “controlled innovation” instead of reaction, resistance, or chaos.</p><h3>In This Episode You’ll Learn:</h3><ul><li>Why your “brilliant new idea” might actually be sabotaging your business</li><li>The terrifying cost of relying on “what’s always worked”</li><li>The surprising sweet spot between stability and innovation</li></ul><br/><p>If you want a business that stays relevant, resilient, and scalable, this episode will show you how to evolve intentionally instead of reactively.</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">How to navigate strategic business change without creating chaos or falling behind</h1><p class="ql-align-center"><br></p><p>Most founders sit at one of two extremes when it comes to change. They either change everything all the time and leave their team exhausted… or they change nothing and slowly fall behind without realizing it.</p><p>But sustainable growth lives somewhere in the middle. Your business needs stability and it also needs evolution. Not constant reinvention. Not rigid consistency.But the right change, at the right time, for the right reasons.</p><p>In this episode, we dig into why waiting until you <em>have</em> to change is one of the biggest threats to your business… and what it looks like to embrace “controlled innovation” instead of reaction, resistance, or chaos.</p><h3>In This Episode You’ll Learn:</h3><ul><li>Why your “brilliant new idea” might actually be sabotaging your business</li><li>The terrifying cost of relying on “what’s always worked”</li><li>The surprising sweet spot between stability and innovation</li></ul><br/><p>If you want a business that stays relevant, resilient, and scalable, this episode will show you how to evolve intentionally instead of reactively.</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-26-change-before-you-have-to/]]></link><guid isPermaLink="false">13800a32-5ae3-487a-84eb-2c0b81b1b92d</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 30 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/13800a32-5ae3-487a-84eb-2c0b81b1b92d.mp3" length="11519888" type="audio/mpeg"/><itunes:duration>12:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>26</itunes:episode><podcast:episode>26</podcast:episode></item><item><title>25: In The Moment</title><itunes:title>25: In The Moment</itunes:title><description><![CDATA[<p class="ql-align-center"><strong class="ql-size-large">Stay Present With Work Life Boundaries That Support What Matters Most</strong></p><p>If you’ve ever found yourself physically in one place but mentally somewhere else, you are not the only one. When you run a business, it is easy to jump ahead to the next project or the next goal and completely miss the moment you are actually in.</p><p>This episode will help you shift that.</p><p>I am walking you through how to get clear on your real priorities, how to plan your time so those priorities have space, and how to set work life boundaries that help you show up with intention whether you are working, spending time with family, or enjoying a quiet afternoon.</p><p>Being in the moment is not about achieving perfect balance. It is about choosing presence on purpose.</p><h3>In This Episode You’ll Learn:</h3><ul><li>A simple way to get clear on what truly matters (without guessing or guilt)</li><li>The real meaning of being “all in” and why most people misunderstand it</li><li>Practical ways to set and honor boundaries that protect your time and energy</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<p class="ql-align-center"><strong class="ql-size-large">Stay Present With Work Life Boundaries That Support What Matters Most</strong></p><p>If you’ve ever found yourself physically in one place but mentally somewhere else, you are not the only one. When you run a business, it is easy to jump ahead to the next project or the next goal and completely miss the moment you are actually in.</p><p>This episode will help you shift that.</p><p>I am walking you through how to get clear on your real priorities, how to plan your time so those priorities have space, and how to set work life boundaries that help you show up with intention whether you are working, spending time with family, or enjoying a quiet afternoon.</p><p>Being in the moment is not about achieving perfect balance. It is about choosing presence on purpose.</p><h3>In This Episode You’ll Learn:</h3><ul><li>A simple way to get clear on what truly matters (without guessing or guilt)</li><li>The real meaning of being “all in” and why most people misunderstand it</li><li>Practical ways to set and honor boundaries that protect your time and energy</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-25-in-the-moment/]]></link><guid isPermaLink="false">686781fd-4c9e-49ec-a166-9113c60e106c</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 23 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/686781fd-4c9e-49ec-a166-9113c60e106c.mp3" length="12963527" type="audio/mpeg"/><itunes:duration>13:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>25</itunes:episode><podcast:episode>25</podcast:episode></item><item><title>24: How to Turn a Reactive Team Into a Self-Sufficient One</title><itunes:title>24: How to Turn a Reactive Team Into a Self-Sufficient One</itunes:title><description><![CDATA[<h1 class="ql-align-center"><span class="ql-size-small">How to Build a Self-Sufficient Team by Fixing the Hidden Causes of Reactivity </span></h1><p class="ql-align-center"><br></p><p>When everything in your business feels urgent, it’s tempting to assume the problem is your team. But most reactive teams aren’t the result of poor performance. They develop inside businesses running at a pace, priority load, and pressure level no one can keep up with.</p><p>This episode unpacks why reactivity spreads so quickly, what it reveals about your systems and leadership, and how to shift your team into a calmer, more self-sufficient rhythm. When you tighten the structure, slow the internal pace, and coach instead of rescue, your team rises and the business finally runs without constant firefighting.</p><p><strong>Inside the episode:</strong></p><p>• Why urgency spreads through a team even when everyone is trying their best</p><p>• How to reduce the “open loops” that cause confusion, overwhelm, and reactivity</p><p>• The leadership shifts that turn a dependent team into a self-sufficient one</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center"><span class="ql-size-small">How to Build a Self-Sufficient Team by Fixing the Hidden Causes of Reactivity </span></h1><p class="ql-align-center"><br></p><p>When everything in your business feels urgent, it’s tempting to assume the problem is your team. But most reactive teams aren’t the result of poor performance. They develop inside businesses running at a pace, priority load, and pressure level no one can keep up with.</p><p>This episode unpacks why reactivity spreads so quickly, what it reveals about your systems and leadership, and how to shift your team into a calmer, more self-sufficient rhythm. When you tighten the structure, slow the internal pace, and coach instead of rescue, your team rises and the business finally runs without constant firefighting.</p><p><strong>Inside the episode:</strong></p><p>• Why urgency spreads through a team even when everyone is trying their best</p><p>• How to reduce the “open loops” that cause confusion, overwhelm, and reactivity</p><p>• The leadership shifts that turn a dependent team into a self-sufficient one</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-24-how-to-turn-a-reactive-team-into-a-self-sufficient-one/]]></link><guid isPermaLink="false">46a7a4d7-9601-418f-b9dc-700aba2ae53f</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 16 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/46a7a4d7-9601-418f-b9dc-700aba2ae53f.mp3" length="15663938" type="audio/mpeg"/><itunes:duration>16:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>24</itunes:episode><podcast:episode>24</podcast:episode></item><item><title>23: What Feeling Drained Says About How Your Business Is Running</title><itunes:title>23: What Feeling Drained Says About How Your Business Is Running</itunes:title><description><![CDATA[<h1 class="ql-align-center"><span class="ql-size-small">Why entrepreneur burnout is a business systems issue, not a personal failing</span></h1><p class="ql-align-center"><br></p><p>Feeling drained is not just exhaustion. It is information. When you are mentally, emotionally, and physically tapped, it is a sign that something inside the business is demanding more from you than it should. This episode walks you through why your energy is one of the most important business metrics you have and what your fatigue is trying to reveal about the way your business is operating.</p><p><strong>Inside the episode you’ll learn:</strong></p><p> • What your drained energy is actually signaling about how your business runs</p><p> • How to recognize when your nervous system is overloaded and what to do first</p><p> • A simple exercise that helps you pinpoint the structural patterns that drain you most</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center"><span class="ql-size-small">Why entrepreneur burnout is a business systems issue, not a personal failing</span></h1><p class="ql-align-center"><br></p><p>Feeling drained is not just exhaustion. It is information. When you are mentally, emotionally, and physically tapped, it is a sign that something inside the business is demanding more from you than it should. This episode walks you through why your energy is one of the most important business metrics you have and what your fatigue is trying to reveal about the way your business is operating.</p><p><strong>Inside the episode you’ll learn:</strong></p><p> • What your drained energy is actually signaling about how your business runs</p><p> • How to recognize when your nervous system is overloaded and what to do first</p><p> • A simple exercise that helps you pinpoint the structural patterns that drain you most</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-23-what-feeling-drained-says-about-how-your-business-is-running/]]></link><guid isPermaLink="false">d009a6b1-526a-4cd5-846c-d3890b7a2f12</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 09 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d009a6b1-526a-4cd5-846c-d3890b7a2f12.mp3" length="14024284" type="audio/mpeg"/><itunes:duration>14:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>23</itunes:episode><podcast:episode>23</podcast:episode></item><item><title>22: How to Increase Profit Margins in a Way That Actually Sticks</title><itunes:title>22: How to Increase Profit Margins in a Way That Actually Sticks</itunes:title><description><![CDATA[<h1 class="ql-align-center"><span class="ql-size-small">The hidden reasons your revenue grows but profit doesn’t and how to increase profit margins sustainably</span></h1><p class="ql-align-center"><br></p><p>A lot of founders hit impressive revenue numbers yet feel surprisingly stretched behind the scenes. The cash looks good on paper, but the business still feels tight, costly, and heavier than it should. That gap between strong revenue and weak margin isn’t random, it’s the result of subtle operational drifts that compound over time.</p><p>If you’ve ever sensed that something underneath the surface is making your business more expensive to run than it should be, you’re not imagining it. Most margin problems don’t show up through one big mistake. They show up through the quiet patterns that sneak in as you grow.</p><p>This episode brings those patterns into the light so you can build a business that’s both profitable and sustainable.</p><p><strong>Inside the episode:</strong></p><p>• The subtle daily decisions that quietly erode profit margins</p><p>• Why higher revenue often creates <em>more</em> pressure instead of ease</p><p>• The moves that rebuild margin in a way that sticks long-term</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center"><span class="ql-size-small">The hidden reasons your revenue grows but profit doesn’t and how to increase profit margins sustainably</span></h1><p class="ql-align-center"><br></p><p>A lot of founders hit impressive revenue numbers yet feel surprisingly stretched behind the scenes. The cash looks good on paper, but the business still feels tight, costly, and heavier than it should. That gap between strong revenue and weak margin isn’t random, it’s the result of subtle operational drifts that compound over time.</p><p>If you’ve ever sensed that something underneath the surface is making your business more expensive to run than it should be, you’re not imagining it. Most margin problems don’t show up through one big mistake. They show up through the quiet patterns that sneak in as you grow.</p><p>This episode brings those patterns into the light so you can build a business that’s both profitable and sustainable.</p><p><strong>Inside the episode:</strong></p><p>• The subtle daily decisions that quietly erode profit margins</p><p>• Why higher revenue often creates <em>more</em> pressure instead of ease</p><p>• The moves that rebuild margin in a way that sticks long-term</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-22-how-to-increase-profit-margins-in-a-way-that-actually-sticks/]]></link><guid isPermaLink="false">522dd475-6887-4f47-8417-045154bead0a</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 02 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/522dd475-6887-4f47-8417-045154bead0a.mp3" length="18155811" type="audio/mpeg"/><itunes:duration>18:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>22</itunes:episode><podcast:episode>22</podcast:episode></item><item><title>21: Gratitude Before Growth</title><itunes:title>21: Gratitude Before Growth</itunes:title><description><![CDATA[<p class="ql-align-center"><strong class="ql-size-large">Gratitude is a Prerequisite to Growth </strong><span class="ql-size-large">﻿</span></p><p>Most entrepreneurs focus on how far they still have to go which leads to frustration, pressure, and doubt. But when you stop to recognize how far you’ve already come, something powerful happens: gratitude fuels growth.</p><p>In this episode, I’ll show you why your current results aren’t the problem, but the way you <em>think</em> about them might be. You’ll learn how a subtle perspective shift can change your emotions, your actions, and ultimately, your results. And I’ll share two simple exercises you can use any time you feel stuck, behind, or frustrated.</p><p><strong>In This Episode You’ll Learn: </strong></p><ul><li>Why frustration and comparison stall growth while gratitude accelerates it</li><li>The thought patterns that create more peace, clarity, and consistent progress</li><li>Two simple practices to shift into gratitude and unlock the growth you’re working toward</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<p class="ql-align-center"><strong class="ql-size-large">Gratitude is a Prerequisite to Growth </strong><span class="ql-size-large">﻿</span></p><p>Most entrepreneurs focus on how far they still have to go which leads to frustration, pressure, and doubt. But when you stop to recognize how far you’ve already come, something powerful happens: gratitude fuels growth.</p><p>In this episode, I’ll show you why your current results aren’t the problem, but the way you <em>think</em> about them might be. You’ll learn how a subtle perspective shift can change your emotions, your actions, and ultimately, your results. And I’ll share two simple exercises you can use any time you feel stuck, behind, or frustrated.</p><p><strong>In This Episode You’ll Learn: </strong></p><ul><li>Why frustration and comparison stall growth while gratitude accelerates it</li><li>The thought patterns that create more peace, clarity, and consistent progress</li><li>Two simple practices to shift into gratitude and unlock the growth you’re working toward</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-21-gratitude-before-growth/]]></link><guid isPermaLink="false">21c52d14-f621-472b-8068-441993175644</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 25 Nov 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/5cd9e6b2-a3e9-4f3d-b160-00686a3d3ae1.mp3" length="7794807" type="audio/mpeg"/><itunes:duration>10:50</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>21</itunes:episode><podcast:episode>21</podcast:episode></item><item><title>20: Invisible Barriers with Stephanie Skryzowski</title><itunes:title>20: Invisible Barriers with Stephanie Skryzowski</itunes:title><description><![CDATA[<p class="ql-align-center"><strong class="ql-size-large">How Limiting Beliefs Become Invisible Barriers that Can Hold You Back from Scaling</strong></p><p>Sometimes the hardest part of scaling isn’t strategy or systems, it’s the limiting beliefs that quietly shape how you lead and grow. These invisible barriers can make you think you’ve hit a ceiling, when in reality, the numbers show you’re ready for more.</p><p>In today’s episode my prior client, Stephanie Skryzowski, is sharing the invisible barriers that were limiting her revenue and freedom and how she overcame them, crossed the $1M mark and has set her business up for limitless growth.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>How limiting beliefs show up as invisible barriers in your business</li><li>The role numbers and forecasting play in breaking through fear and scaling with confidence</li><li>Why letting go of “habit work” can unlock more freedom and stronger leadership</li></ul><br/><p><strong>Featured on the Show:</strong></p><p>Stephanie Skryzowski is a visionary Chief Financial Officer that helps purpose-driven leaders better understand and use their numbers to make smart decisions to grow their bottom line and their impact. She founded 100 Degrees in 2015 after a decade-long career serving nonprofits around the globe, from Afghanistan to Haiti, Nepal to Malawi. She loves teaching purpose-driven leaders how to use their financials to create sustainability and increase their impact on the world. </p><ul><li><a href="https://100degreesconsulting.com/" rel="noopener noreferrer" target="_blank">Stephanie's Website</a></li><li><a href="http://instagram.com/stephanie.skry" rel="noopener noreferrer" target="_blank">Follow Stephanie on Instagram</a></li><li><a href="https://100degreesconsulting.com/podcast-2/" rel="noopener noreferrer" target="_blank">The Prosperous Nonprofit Podcast</a></li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<p class="ql-align-center"><strong class="ql-size-large">How Limiting Beliefs Become Invisible Barriers that Can Hold You Back from Scaling</strong></p><p>Sometimes the hardest part of scaling isn’t strategy or systems, it’s the limiting beliefs that quietly shape how you lead and grow. These invisible barriers can make you think you’ve hit a ceiling, when in reality, the numbers show you’re ready for more.</p><p>In today’s episode my prior client, Stephanie Skryzowski, is sharing the invisible barriers that were limiting her revenue and freedom and how she overcame them, crossed the $1M mark and has set her business up for limitless growth.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>How limiting beliefs show up as invisible barriers in your business</li><li>The role numbers and forecasting play in breaking through fear and scaling with confidence</li><li>Why letting go of “habit work” can unlock more freedom and stronger leadership</li></ul><br/><p><strong>Featured on the Show:</strong></p><p>Stephanie Skryzowski is a visionary Chief Financial Officer that helps purpose-driven leaders better understand and use their numbers to make smart decisions to grow their bottom line and their impact. She founded 100 Degrees in 2015 after a decade-long career serving nonprofits around the globe, from Afghanistan to Haiti, Nepal to Malawi. She loves teaching purpose-driven leaders how to use their financials to create sustainability and increase their impact on the world. </p><ul><li><a href="https://100degreesconsulting.com/" rel="noopener noreferrer" target="_blank">Stephanie's Website</a></li><li><a href="http://instagram.com/stephanie.skry" rel="noopener noreferrer" target="_blank">Follow Stephanie on Instagram</a></li><li><a href="https://100degreesconsulting.com/podcast-2/" rel="noopener noreferrer" target="_blank">The Prosperous Nonprofit Podcast</a></li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-20-invisible-barriers-with-stephanie-skryzowski/]]></link><guid isPermaLink="false">edcecc92-1672-438f-86cf-e74837ddf84b</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 18 Nov 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/31deb561-eada-47a4-915c-7c7125d8ff69.mp3" length="20972129" type="audio/mpeg"/><itunes:duration>29:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>20</itunes:episode><podcast:episode>20</podcast:episode></item><item><title>19: The Two Whys Every Business Owner Needs</title><itunes:title>19: The Two Whys Every Business Owner Needs</itunes:title><description><![CDATA[<p class="ql-align-center"><span class="ql-size-large">The Two Whys Every Business Owner Needs</span></p><p class="ql-align-center"><br></p><p>The reason you started your business got you moving. But is it still strong enough to keep you going?</p><p>Here’s the truth: the “why” that helps you take the leap into business often isn’t the same “why” that sustains you through challenges, setbacks, and growth. You need more than one driver.</p><p>In this episode, I’ll break down the two types of whys every business owner needs and how they work together to give you both purpose and staying power.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>Why your original “why” isn’t always enough to keep you motivated</li><li>The deeper layer of motivation most business owners overlook</li><li>How to revisit and expand your why so it evolves as your business grows</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<p class="ql-align-center"><span class="ql-size-large">The Two Whys Every Business Owner Needs</span></p><p class="ql-align-center"><br></p><p>The reason you started your business got you moving. But is it still strong enough to keep you going?</p><p>Here’s the truth: the “why” that helps you take the leap into business often isn’t the same “why” that sustains you through challenges, setbacks, and growth. You need more than one driver.</p><p>In this episode, I’ll break down the two types of whys every business owner needs and how they work together to give you both purpose and staying power.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>Why your original “why” isn’t always enough to keep you motivated</li><li>The deeper layer of motivation most business owners overlook</li><li>How to revisit and expand your why so it evolves as your business grows</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-19-the-two-whys-every-business-owner-needs/]]></link><guid isPermaLink="false">b64938de252a4669a6764b33e6440a7a</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 11 Nov 2025 04:03:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9cffd259-e7b4-4fd4-a09a-ea03a9d054c8.mp3" length="7236726" type="audio/mpeg"/><itunes:duration>10:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>19</itunes:episode><podcast:episode>19</podcast:episode></item><item><title>18: Vision Drift</title><itunes:title>18: Vision Drift</itunes:title><description><![CDATA[<p class="ql-align-center"><strong class="ql-size-large">How to Avoid Vision Drift in Your Business</strong></p><p class="ql-align-center"><br></p><p>Working harder doesn’t always mean moving closer to your goals. Sometimes the faster you hustle, the more you drift.</p><p>Vision drift happens when small, seemingly logical decisions slowly pull you off course. Without realizing it, you end up moving away from the future you actually want even while you feel busy and productive.</p><p>In this episode, I’ll share three simple steps to avoid vision drift so you can keep yourself, your team, and your advisors aligned with the bigger picture you’re building.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>Why hustling harder can still take you in the wrong direction</li><li>The three steps to avoid vision drift and stay aligned with your long-term goals</li><li>How to use your vision as a filter for decisions that actually move your business forward</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<p class="ql-align-center"><strong class="ql-size-large">How to Avoid Vision Drift in Your Business</strong></p><p class="ql-align-center"><br></p><p>Working harder doesn’t always mean moving closer to your goals. Sometimes the faster you hustle, the more you drift.</p><p>Vision drift happens when small, seemingly logical decisions slowly pull you off course. Without realizing it, you end up moving away from the future you actually want even while you feel busy and productive.</p><p>In this episode, I’ll share three simple steps to avoid vision drift so you can keep yourself, your team, and your advisors aligned with the bigger picture you’re building.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>Why hustling harder can still take you in the wrong direction</li><li>The three steps to avoid vision drift and stay aligned with your long-term goals</li><li>How to use your vision as a filter for decisions that actually move your business forward</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-18-vision-drift/]]></link><guid isPermaLink="false">ee019d83-e136-4a61-af83-42978efdccbf</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 04 Nov 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9f6b8169-7f93-4bca-9b1b-e6395dc75bd8.mp3" length="4688244" type="audio/mpeg"/><itunes:duration>06:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>18</itunes:episode><podcast:episode>18</podcast:episode></item><item><title>17: The Urge to Deviate</title><itunes:title>17: The Urge to Deviate</itunes:title><description><![CDATA[<p class="ql-align-center"><strong class="ql-size-large">The Urge to Deviate</strong></p><p>You’ve made the decision. You’ve picked the niche, the offer, the pricing, or the strategy. But then the discomfort sets in. Things aren’t working as fast as you hoped. You see someone else getting results a different way. And suddenly, your brain whispers: <em>“Maybe I should change directions…”</em></p><p>That voice is normal. But acting on it? That’s what keeps businesses spinning in circles instead of compounding results.</p><p>In this episode, we’ll talk about the urge to deviate, why your brain craves the short-term relief of changing direction, and how to build the commitment you need to follow through long enough to see real results.</p><p><strong>﻿In this Episode You'll Learn:</strong></p><ul><li>Why changing directions too soon sabotages long-term growth</li><li>How to allow the urge to deviate without acting on it</li><li>A simple way to know when it’s time to stick with the plan vs. strategically pivot</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<p class="ql-align-center"><strong class="ql-size-large">The Urge to Deviate</strong></p><p>You’ve made the decision. You’ve picked the niche, the offer, the pricing, or the strategy. But then the discomfort sets in. Things aren’t working as fast as you hoped. You see someone else getting results a different way. And suddenly, your brain whispers: <em>“Maybe I should change directions…”</em></p><p>That voice is normal. But acting on it? That’s what keeps businesses spinning in circles instead of compounding results.</p><p>In this episode, we’ll talk about the urge to deviate, why your brain craves the short-term relief of changing direction, and how to build the commitment you need to follow through long enough to see real results.</p><p><strong>﻿In this Episode You'll Learn:</strong></p><ul><li>Why changing directions too soon sabotages long-term growth</li><li>How to allow the urge to deviate without acting on it</li><li>A simple way to know when it’s time to stick with the plan vs. strategically pivot</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-17-the-urge-to-deviate/]]></link><guid isPermaLink="false">8a3b1f91-ea42-4225-853c-73b1cda5ec0a</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 28 Oct 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a291c657-de4d-4efa-9d8c-05f5822d3b48.mp3" length="11073512" type="audio/mpeg"/><itunes:duration>11:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>17</itunes:episode><podcast:episode>17</podcast:episode></item><item><title>16: Not All Growth Is Good Growth</title><itunes:title>16: Not All Growth Is Good Growth</itunes:title><description><![CDATA[<p class="ql-align-center"><span class="ql-size-large">Not All Growth Is Good Growth: The Metrics That Actually Matter in Your Business</span></p><p class="ql-align-center"><br></p><p>From the outside, a business can look like it’s thriving, but the numbers often tell a different story. Too many founders get distracted by vanity metrics or focus only on revenue, while ignoring the data that actually reveals whether their business is healthy.</p><p>The truth is, not all growth is good growth. What matters is learning how to measure business success in a way that’s sustainable and profitable.</p><p>In this episode, I’ll show you how to separate the numbers that matter from the ones that don’t, so you can scale responsibly and make smarter decisions for the long-term health of your business.</p><p><strong>In This Episode You’ll Learn: </strong></p><ul><li>The difference between vanity metrics and true success metrics</li><li>Why more revenue doesn’t always mean a healthier business</li><li>How to measure business success with numbers that actually guide decisions</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<p class="ql-align-center"><span class="ql-size-large">Not All Growth Is Good Growth: The Metrics That Actually Matter in Your Business</span></p><p class="ql-align-center"><br></p><p>From the outside, a business can look like it’s thriving, but the numbers often tell a different story. Too many founders get distracted by vanity metrics or focus only on revenue, while ignoring the data that actually reveals whether their business is healthy.</p><p>The truth is, not all growth is good growth. What matters is learning how to measure business success in a way that’s sustainable and profitable.</p><p>In this episode, I’ll show you how to separate the numbers that matter from the ones that don’t, so you can scale responsibly and make smarter decisions for the long-term health of your business.</p><p><strong>In This Episode You’ll Learn: </strong></p><ul><li>The difference between vanity metrics and true success metrics</li><li>Why more revenue doesn’t always mean a healthier business</li><li>How to measure business success with numbers that actually guide decisions</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-16-not-all-growth-is-good-growth/]]></link><guid isPermaLink="false">981e1dc0-015c-40f0-8748-6d2f970a0a3a</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 21 Oct 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4f05cd0c-d200-4828-b592-761276863cde.mp3" length="10482936" type="audio/mpeg"/><itunes:duration>10:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>16</itunes:episode><podcast:episode>16</podcast:episode></item><item><title>15: How Small Tests Create Big Growth</title><itunes:title>15: How Small Tests Create Big Growth</itunes:title><description><![CDATA[<h1 class="ql-align-center">How Small Tests Create Big Growthe</h1><p>Too many business owners chase growth with sweeping changes that often backfire, leaving them with stalled momentum and unnecessary setbacks.</p><p>Real growth doesn’t come from risky overhauls. It comes from small, strategic experiments that give you clarity, data, and confidence before you scale. When you treat growth like a series of experiments instead of all-or-nothing bets, you protect what’s working while creating space for innovation.</p><p>Tune in to discover the <em>Experiment to Expansion Framework</em> and hear how small, smart tests have led business owners to bigger wins than any single “big move” ever could.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>Why gambling on big moves slows growth instead of speeding it up</li><li>The 3-step framework that makes experimenting simple and effective</li><li>Real stories of experiments that led directly to confident growth</li></ul><br/><br><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">How Small Tests Create Big Growthe</h1><p>Too many business owners chase growth with sweeping changes that often backfire, leaving them with stalled momentum and unnecessary setbacks.</p><p>Real growth doesn’t come from risky overhauls. It comes from small, strategic experiments that give you clarity, data, and confidence before you scale. When you treat growth like a series of experiments instead of all-or-nothing bets, you protect what’s working while creating space for innovation.</p><p>Tune in to discover the <em>Experiment to Expansion Framework</em> and hear how small, smart tests have led business owners to bigger wins than any single “big move” ever could.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>Why gambling on big moves slows growth instead of speeding it up</li><li>The 3-step framework that makes experimenting simple and effective</li><li>Real stories of experiments that led directly to confident growth</li></ul><br/><br><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/]]></link><guid isPermaLink="false">a8dc42a6-9e95-4ece-ac34-6f3f97d7bb3e</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 14 Oct 2025 04:04:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a8dc42a6-9e95-4ece-ac34-6f3f97d7bb3e.mp3" length="9879801" type="audio/mpeg"/><itunes:duration>10:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>15</itunes:episode><podcast:episode>15</podcast:episode></item><item><title>14: What Season of Scale Are You In?</title><itunes:title>14: What Season of Scale Are You In?</itunes:title><description><![CDATA[<h1 class="ql-align-center">What Season of Scale Are You In?</h1><p class="ql-align-center"><br></p><p>Most business owners expect scaling to feel like a smooth, predictable climb. But if you’ve ever felt like growth is messy, inconsistent, or harder than it should be, you’re not alone.</p><p>The truth is, scaling doesn’t happen all at once. It happens in seasons. And when you don’t recognize the season you’re in, you end up pushing in the wrong way, wasting energy, and stalling progress.</p><p>When you understand the scale seasons, you stop wasting energy on the wrong things and finally see how to grow without burning out.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>Why scaling isn’t a straight line and what it really looks like when you zoom in</li><li>The 3 seasons of business growth that separate stalled businesses from ones that keep moving forward</li><li>The hidden traps that cause business owners to stumble and stall as they try to grow</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">What Season of Scale Are You In?</h1><p class="ql-align-center"><br></p><p>Most business owners expect scaling to feel like a smooth, predictable climb. But if you’ve ever felt like growth is messy, inconsistent, or harder than it should be, you’re not alone.</p><p>The truth is, scaling doesn’t happen all at once. It happens in seasons. And when you don’t recognize the season you’re in, you end up pushing in the wrong way, wasting energy, and stalling progress.</p><p>When you understand the scale seasons, you stop wasting energy on the wrong things and finally see how to grow without burning out.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>Why scaling isn’t a straight line and what it really looks like when you zoom in</li><li>The 3 seasons of business growth that separate stalled businesses from ones that keep moving forward</li><li>The hidden traps that cause business owners to stumble and stall as they try to grow</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-14-what-season-of-scale-are-you-in/]]></link><guid isPermaLink="false">1817c464-8809-4176-a908-3650883b4bf9</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 07 Oct 2025 04:04:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1817c464-8809-4176-a908-3650883b4bf9.mp3" length="10994100" type="audio/mpeg"/><itunes:duration>11:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>14</itunes:episode><podcast:episode>14</podcast:episode></item><item><title>13: What If You Had to Step Back? with Brianna Battles and Heather Osby</title><itunes:title>13: What If You Had to Step Back? with Brianna Battles and Heather Osby</itunes:title><description><![CDATA[<p class="ql-align-center"><strong>What If You Had to Step Back from Your Business?</strong></p><p class="ql-align-center"><strong>﻿</strong></p><p>Would the growth stop?</p><p>Would your team know what to do?</p><p>Would it all fall apart or would you finally see how sustainable your business really is?</p><p>In this episode, my client Brianna Battles joined me to share how her business not only survived, but <em>surpassed revenue goals, </em>while she stepped away to focus on life behind the scenes.</p><p>We’re pulling back the curtain on what it really takes to build a business that runs (and grows) without you.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>What most founders overlook until life <em>forces</em> them to step away</li><li>How to build real trust in your team so you don’t have to micromanage</li><li>The moves that helped them beat revenue goals even without the CEO showing up</li></ul><br/><p><strong>Featured on the Show:</strong></p><p>Brianna Battles is the CEO and founder of Pregnancy and Postpartum Athleticism. She specializes in coaching pregnant and postpartum athletes, as well as educating coaching professionals on how to help athletes navigate the physical and mental considerations of training during these chapters in a woman’s life.&nbsp;</p><p>Brianna has her Master’s Degree in Coaching and Athletic Administration and her Bachelor’s degree in Kinesiology. She is an active member of the NSCA where she is a Certified Strength and Conditioning Specialist (CSCS), and a USAW Sports Performance Coach. She lives in Southern California with her husband and 2 sons (Cade and Chance).</p><ul><li><a href="https://www.mack.briannabattles.com/" rel="noopener noreferrer" target="_blank">Brianna’s Website</a></li><li><a href="http://www.instagram.com/brianna.battles" rel="noopener noreferrer" target="_blank">Follow Brianna on Instagram</a></li><li><a href="https://www.mack.briannabattles.com/podcast/" rel="noopener noreferrer" target="_blank">Practice Brave Podcast</a></li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<p class="ql-align-center"><strong>What If You Had to Step Back from Your Business?</strong></p><p class="ql-align-center"><strong>﻿</strong></p><p>Would the growth stop?</p><p>Would your team know what to do?</p><p>Would it all fall apart or would you finally see how sustainable your business really is?</p><p>In this episode, my client Brianna Battles joined me to share how her business not only survived, but <em>surpassed revenue goals, </em>while she stepped away to focus on life behind the scenes.</p><p>We’re pulling back the curtain on what it really takes to build a business that runs (and grows) without you.</p><p><strong>In This Episode You’ll Learn:</strong></p><ul><li>What most founders overlook until life <em>forces</em> them to step away</li><li>How to build real trust in your team so you don’t have to micromanage</li><li>The moves that helped them beat revenue goals even without the CEO showing up</li></ul><br/><p><strong>Featured on the Show:</strong></p><p>Brianna Battles is the CEO and founder of Pregnancy and Postpartum Athleticism. She specializes in coaching pregnant and postpartum athletes, as well as educating coaching professionals on how to help athletes navigate the physical and mental considerations of training during these chapters in a woman’s life.&nbsp;</p><p>Brianna has her Master’s Degree in Coaching and Athletic Administration and her Bachelor’s degree in Kinesiology. She is an active member of the NSCA where she is a Certified Strength and Conditioning Specialist (CSCS), and a USAW Sports Performance Coach. She lives in Southern California with her husband and 2 sons (Cade and Chance).</p><ul><li><a href="https://www.mack.briannabattles.com/" rel="noopener noreferrer" target="_blank">Brianna’s Website</a></li><li><a href="http://www.instagram.com/brianna.battles" rel="noopener noreferrer" target="_blank">Follow Brianna on Instagram</a></li><li><a href="https://www.mack.briannabattles.com/podcast/" rel="noopener noreferrer" target="_blank">Practice Brave Podcast</a></li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-13-what-if-you-had-to-step-back-with-brianna-battles-and-heather-osby/]]></link><guid isPermaLink="false">e72e5f4a-e235-4785-a3d1-defda8ca395d</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 30 Sep 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/069e2d48-ad15-468f-a228-f183a74296bb.mp3" length="33590730" type="audio/mpeg"/><itunes:duration>46:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>13</itunes:episode><podcast:episode>13</podcast:episode></item><item><title>12: The CEO Way to Scale Sales</title><itunes:title>12: The CEO Way to Scale Sales</itunes:title><description><![CDATA[<h1 class="ql-align-center">How Business Owners Scale Sales Without Burning Out</h1><p class="ql-align-center"><br></p><p>Most entrepreneurs think the answer to growth is more effort, more hours, more calls, more posts, more launches.</p><p>That works for a while, but eventually, you hit a wall.</p><p>In this episode, you’ll discover the critical shift that separates how entrepreneurs and CEOs scale sales.</p><h3>Inside This Episode</h3><ul><li>The real reason working harder keeps backfiring on your sales</li><li>Why the way you’re “scaling” right now is secretly capping you</li><li>The three leverage points CEOs pull that most entrepreneurs completely miss</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">How Business Owners Scale Sales Without Burning Out</h1><p class="ql-align-center"><br></p><p>Most entrepreneurs think the answer to growth is more effort, more hours, more calls, more posts, more launches.</p><p>That works for a while, but eventually, you hit a wall.</p><p>In this episode, you’ll discover the critical shift that separates how entrepreneurs and CEOs scale sales.</p><h3>Inside This Episode</h3><ul><li>The real reason working harder keeps backfiring on your sales</li><li>Why the way you’re “scaling” right now is secretly capping you</li><li>The three leverage points CEOs pull that most entrepreneurs completely miss</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-12-the-ceo-way-to-scale-sales/]]></link><guid isPermaLink="false">27cc2dfa-534c-4f90-87c3-cbd913b9e65e</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 23 Sep 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/27cc2dfa-534c-4f90-87c3-cbd913b9e65e.mp3" length="9767808" type="audio/mpeg"/><itunes:duration>10:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>12</itunes:episode><podcast:episode>12</podcast:episode></item><item><title>11: 5 Signs Sales Are Too Dependent on You</title><itunes:title>11: 5 Signs Sales Are Too Dependent on You</itunes:title><description><![CDATA[<h1 class="ql-align-center">The Hidden Cost of Owner Dependent Sales</h1><p>If sales stall the second you step back, you may be stuck with owner dependent sales.</p><p>This episode reveals five overlooked but costly ways growth is capped when sales rely on you instead of a repeatable process. You’ll recognize the patterns instantly and see where you’ve been carrying more than you should.</p><h3>Inside This Episode</h3><ul><li>The #1 place most business owners are tracking their pipeline (and why it’s failing them)</li><li>How your calendar might be dictating your sales without you realizing it</li><li>The flattering trap that makes you the product instead of the business</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">The Hidden Cost of Owner Dependent Sales</h1><p>If sales stall the second you step back, you may be stuck with owner dependent sales.</p><p>This episode reveals five overlooked but costly ways growth is capped when sales rely on you instead of a repeatable process. You’ll recognize the patterns instantly and see where you’ve been carrying more than you should.</p><h3>Inside This Episode</h3><ul><li>The #1 place most business owners are tracking their pipeline (and why it’s failing them)</li><li>How your calendar might be dictating your sales without you realizing it</li><li>The flattering trap that makes you the product instead of the business</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-11-5-signs-sales-are-too-dependent-on-you/]]></link><guid isPermaLink="false">f8a56669-d857-45cc-84bc-e0b2e28ad815</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 16 Sep 2025 04:30:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/f8a56669-d857-45cc-84bc-e0b2e28ad815.mp3" length="8655181" type="audio/mpeg"/><itunes:duration>09:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>11</itunes:episode><podcast:episode>11</podcast:episode></item><item><title>10: But, Is It Sustainable? with Jennifer Campbell &amp; Annie Brees</title><itunes:title>10: But, Is It Sustainable? with Jennifer Campbell &amp; Annie Brees</itunes:title><description><![CDATA[<h1 class="ql-align-center">But, Is it Sustainable? with Jennifer Campbell &amp; Annie Brees</h1><p class="ql-align-center"><br></p><p>When the systems behind the scenes are broken, even the most impactful business can start to sink.</p><p>In this candid conversation, former clients Jennifer Campbell and Annie Brees of Balance365 share how they went from chaotic operations and zero salaries… to a 7-figure, sustainable business that’s designed to grow without burning everyone out.</p><p>We talk about the mindset shifts, leadership growth, and structural changes that helped them scale — and the hard lessons that shaped how they lead today.</p><p>Whether you're the visionary with a million ideas or the operator trying to keep up, this one will resonate.</p><p><strong>Inside This Episode:</strong></p><ul><li>The real reason their business was “sinking” and how they turned it around</li><li>What changed when they started asking the right questions (like: is this sustainable?)</li><li>How they learned to manage ideas, protect team capacity, and prioritize sustainability</li></ul><br/><p><strong>Featured on the Show:</strong></p><p>Jennifer Campbell and Annie Brees, are on a mission to free women from the diet cycle, repair their relationship with food, and help them find their ideal body weight without restriction and obsession. It's kinda personal for them. They each have their own story of overcoming diet culture to experiencing true freedom and sustainable weight loss.&nbsp;</p><p>Their passion is showing women that they can achieve their health and wellness goals in a balanced way that preserves their emotional health, happiness and freedom.</p><ul><li><a href="https://www.balance365.com/" rel="noopener noreferrer" target="_blank">Balance365 website</a></li><li><a href="https://www.instagram.com/balance365life/" rel="noopener noreferrer" target="_blank">Follow Balance365 on Instagram</a></li><li><a href="https://www.balance365.com/podcast/" rel="noopener noreferrer" target="_blank">Balance365 Podcast</a></li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">But, Is it Sustainable? with Jennifer Campbell &amp; Annie Brees</h1><p class="ql-align-center"><br></p><p>When the systems behind the scenes are broken, even the most impactful business can start to sink.</p><p>In this candid conversation, former clients Jennifer Campbell and Annie Brees of Balance365 share how they went from chaotic operations and zero salaries… to a 7-figure, sustainable business that’s designed to grow without burning everyone out.</p><p>We talk about the mindset shifts, leadership growth, and structural changes that helped them scale — and the hard lessons that shaped how they lead today.</p><p>Whether you're the visionary with a million ideas or the operator trying to keep up, this one will resonate.</p><p><strong>Inside This Episode:</strong></p><ul><li>The real reason their business was “sinking” and how they turned it around</li><li>What changed when they started asking the right questions (like: is this sustainable?)</li><li>How they learned to manage ideas, protect team capacity, and prioritize sustainability</li></ul><br/><p><strong>Featured on the Show:</strong></p><p>Jennifer Campbell and Annie Brees, are on a mission to free women from the diet cycle, repair their relationship with food, and help them find their ideal body weight without restriction and obsession. It's kinda personal for them. They each have their own story of overcoming diet culture to experiencing true freedom and sustainable weight loss.&nbsp;</p><p>Their passion is showing women that they can achieve their health and wellness goals in a balanced way that preserves their emotional health, happiness and freedom.</p><ul><li><a href="https://www.balance365.com/" rel="noopener noreferrer" target="_blank">Balance365 website</a></li><li><a href="https://www.instagram.com/balance365life/" rel="noopener noreferrer" target="_blank">Follow Balance365 on Instagram</a></li><li><a href="https://www.balance365.com/podcast/" rel="noopener noreferrer" target="_blank">Balance365 Podcast</a></li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-10-but-is-it-sustainable-with-jennifer-campbell-and-annie-brees/]]></link><guid isPermaLink="false">204b87ef-9c0c-4dc3-8a6c-9bb1b37f6634</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 09 Sep 2025 04:15:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/7320bff9-a8a4-4351-b2e7-0205e52db54c.mp3" length="26428641" type="audio/mpeg"/><itunes:duration>36:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>10</itunes:episode><podcast:episode>10</podcast:episode></item><item><title>9: How to Give Feedback That Actually Helps Your Team Grow</title><itunes:title>9: How to Give Feedback That Actually Helps Your Team Grow</itunes:title><description><![CDATA[<h1 class="ql-align-center">How to Give Feedback That Actually Helps Your Team Grow</h1><p>You know your team needs feedback, but giving it? That’s where most business owners get stuck.</p><p>It’s either delayed, delivered awkwardly, or avoided altogether… and none of that leads to the performance you want.</p><p>In this episode of <em>Building Unshakable</em>, Kathryn shares a 3-part feedback framework that makes tough conversations easier, more effective, and more empowering for everyone involved.</p><p>Whether you're coaching through a missed detail or correcting a recurring issue, this approach will help you guide your team toward growth without micromanaging or softening the truth.</p><p><strong>Inside this episode:</strong></p><ul><li>The difference between coaching and correcting (and when to use each)</li><li>How to make sure your feedback actually leads to change</li><li>The missing ingredient that helps feedback stick</li></ul><br/><p>Listen now and learn how to give the kind of feedback that elevates your entire team without overexplaining or avoiding the hard parts.</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">How to Give Feedback That Actually Helps Your Team Grow</h1><p>You know your team needs feedback, but giving it? That’s where most business owners get stuck.</p><p>It’s either delayed, delivered awkwardly, or avoided altogether… and none of that leads to the performance you want.</p><p>In this episode of <em>Building Unshakable</em>, Kathryn shares a 3-part feedback framework that makes tough conversations easier, more effective, and more empowering for everyone involved.</p><p>Whether you're coaching through a missed detail or correcting a recurring issue, this approach will help you guide your team toward growth without micromanaging or softening the truth.</p><p><strong>Inside this episode:</strong></p><ul><li>The difference between coaching and correcting (and when to use each)</li><li>How to make sure your feedback actually leads to change</li><li>The missing ingredient that helps feedback stick</li></ul><br/><p>Listen now and learn how to give the kind of feedback that elevates your entire team without overexplaining or avoiding the hard parts.</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-9-giving-feedback/]]></link><guid isPermaLink="false">178d28b0-db03-46cb-aeff-11c4ca3034d6</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 02 Sep 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/178d28b0-db03-46cb-aeff-11c4ca3034d6.mp3" length="10273782" type="audio/mpeg"/><itunes:duration>10:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>9</itunes:episode><podcast:episode>9</podcast:episode></item><item><title>8: Reverse Delegation: How to Keep Ownership Where It Belongs</title><itunes:title>8: Reverse Delegation: How to Keep Ownership Where It Belongs</itunes:title><description><![CDATA[<h1 class="ql-align-center">Reverse Delegation: How to Keep Ownership Where It Belongs</h1><p class="ql-align-center"><br></p><p>Reverse delegation happens when a task you’ve assigned quietly ends up back on your to-do list.</p><p>It might seem small, but this habit erodes trust, builds dependency, and slowly pulls you back into doing instead of leading.</p><p>In this episode of <em>Building Unshakable</em>, we’ll look at why reverse delegation happens and how to stop it before it drains your time, team capacity, and growth.</p><p><strong>Inside This Episode:</strong></p><ul><li>The hidden reasons your team keeps handing work back to you</li><li>3 smart strategies to shift responsibility back where it belongs</li><li>What to say when your team says “I don’t know,” “I don’t have time,” or “You’re better at it”</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">Reverse Delegation: How to Keep Ownership Where It Belongs</h1><p class="ql-align-center"><br></p><p>Reverse delegation happens when a task you’ve assigned quietly ends up back on your to-do list.</p><p>It might seem small, but this habit erodes trust, builds dependency, and slowly pulls you back into doing instead of leading.</p><p>In this episode of <em>Building Unshakable</em>, we’ll look at why reverse delegation happens and how to stop it before it drains your time, team capacity, and growth.</p><p><strong>Inside This Episode:</strong></p><ul><li>The hidden reasons your team keeps handing work back to you</li><li>3 smart strategies to shift responsibility back where it belongs</li><li>What to say when your team says “I don’t know,” “I don’t have time,” or “You’re better at it”</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-8-reverse-delegation/]]></link><guid isPermaLink="false">aea9df3b-1eb7-4a0c-acd9-e3c5ba92c83a</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 26 Aug 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/aea9df3b-1eb7-4a0c-acd9-e3c5ba92c83a.mp3" length="11898228" type="audio/mpeg"/><itunes:duration>16:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>8</itunes:episode><podcast:episode>8</podcast:episode></item><item><title>7: 8 Delegation Mistakes to Avoid</title><itunes:title>7: 8 Delegation Mistakes to Avoid</itunes:title><description><![CDATA[<h1 class="ql-align-center">8 Delegation Mistakes That Stall Growth (and How to Avoid Them)</h1><p class="ql-align-center"><br></p><p>You’ve heard it before: <em>Work on your business, not just in it.</em></p><p>But that shift doesn’t happen without mastering this core skill: delegation.</p><p>In this episode of <em>Building Unshakable</em>, Kathryn breaks down the 8 most common delegation mistakes that hold CEOs back from real freedom and stall their team’s growth. If you’re still jumping in to fix things, rewriting deliverables, or wondering why things don’t get done right the first time… this episode will change the way you delegate.</p><p>Because effective delegation isn’t just about getting things off your plate, it’s how you build a business that scales without you at the center.</p><p><strong>Inside This Episode:</strong></p><ul><li>Why the way you’re handing things off might be backfiring</li><li>The subtle signs delegation is draining your team (and you)</li><li>What most founders miss when trying to "stay out of the weeds"</li></ul><br/><p>Listen now to discover what effective delegation really looks like and how to step fully into your CEO role without creating chaos.</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">8 Delegation Mistakes That Stall Growth (and How to Avoid Them)</h1><p class="ql-align-center"><br></p><p>You’ve heard it before: <em>Work on your business, not just in it.</em></p><p>But that shift doesn’t happen without mastering this core skill: delegation.</p><p>In this episode of <em>Building Unshakable</em>, Kathryn breaks down the 8 most common delegation mistakes that hold CEOs back from real freedom and stall their team’s growth. If you’re still jumping in to fix things, rewriting deliverables, or wondering why things don’t get done right the first time… this episode will change the way you delegate.</p><p>Because effective delegation isn’t just about getting things off your plate, it’s how you build a business that scales without you at the center.</p><p><strong>Inside This Episode:</strong></p><ul><li>Why the way you’re handing things off might be backfiring</li><li>The subtle signs delegation is draining your team (and you)</li><li>What most founders miss when trying to "stay out of the weeds"</li></ul><br/><p>Listen now to discover what effective delegation really looks like and how to step fully into your CEO role without creating chaos.</p><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-7-8-delegation-mistakes-to-avoid/]]></link><guid isPermaLink="false">cbf23bd3-2621-4ea3-a8fb-446d419bf9a8</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 19 Aug 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/cbf23bd3-2621-4ea3-a8fb-446d419bf9a8.mp3" length="10904656" type="audio/mpeg"/><itunes:duration>11:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode></item><item><title>6: The Two Constraints That Control How Far You Scale</title><itunes:title>6: The Two Constraints That Control How Far You Scale</itunes:title><description><![CDATA[<h1 class="ql-align-center">The Two Constraints That Control How Far You Scale</h1><p class="ql-align-center"><br></p><p>You’re ready to grow, but something’s still in the way.</p><p>The problem? Most founders guess at the solution instead of identifying the real constraint.</p><p>They think it’s a lead problem…</p><p>So they pour energy into marketing.</p><p>Or they think it’s a capacity problem…</p><p>So they hire fast or redesign delivery.</p><p>But if you solve for the wrong constraint?</p><p>Growth either stalls or backfires.</p><p>In this episode of <em>Building Unshakable</em>, you’ll learn how to identify the real constraint in your business and what happens when you get it wrong.</p><h3>Inside This Episode</h3><ul><li>The mistake that keeps smart founders stuck (even when business is booming)</li><li>How to uncover what’s <em>actually</em> slowing your growth</li><li>The silent trap that drains momentum while you’re busy “fixing” the wrong thing</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">The Two Constraints That Control How Far You Scale</h1><p class="ql-align-center"><br></p><p>You’re ready to grow, but something’s still in the way.</p><p>The problem? Most founders guess at the solution instead of identifying the real constraint.</p><p>They think it’s a lead problem…</p><p>So they pour energy into marketing.</p><p>Or they think it’s a capacity problem…</p><p>So they hire fast or redesign delivery.</p><p>But if you solve for the wrong constraint?</p><p>Growth either stalls or backfires.</p><p>In this episode of <em>Building Unshakable</em>, you’ll learn how to identify the real constraint in your business and what happens when you get it wrong.</p><h3>Inside This Episode</h3><ul><li>The mistake that keeps smart founders stuck (even when business is booming)</li><li>How to uncover what’s <em>actually</em> slowing your growth</li><li>The silent trap that drains momentum while you’re busy “fixing” the wrong thing</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/]]></link><guid isPermaLink="false">6a98e62a-9f99-4e33-80ef-fe66c59ff64c</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 12 Aug 2025 04:30:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6a98e62a-9f99-4e33-80ef-fe66c59ff64c.mp3" length="10170706" type="audio/mpeg"/><itunes:duration>10:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode></item><item><title>5: You Don’t Need More Rest—You Need a Different Operating System</title><itunes:title>5: You Don’t Need More Rest—You Need a Different Operating System</itunes:title><description><![CDATA[<h1 class="ql-align-center">You Don’t Need More Rest—You Need a Different Operating System</h1><p class="ql-align-center"><br></p><p>You’ve stepped back.</p><p> You’ve taken breaks.</p><p> You’ve tried resting more…</p><p>But the moment you return, the pressure comes right back.</p><p>If you’ve ever felt like the only way to breathe is to <em>leave</em> your business—you’re not alone.</p><p> And you’re not broken.</p><p>You don’t need more rest.</p><p> You need a better system.</p><p>In this episode, we’re talking about why burnout is a <em>structural</em> problem—not just a personal one—and how to shift the way your business uses your energy.</p><h3>Inside This Episode</h3><ul><li>What most burnout recovery plans overlook entirely</li><li>Why time off won’t fix a business that’s still built to run on you</li><li>The structural shift that frees you to lead from strength—not survival</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">You Don’t Need More Rest—You Need a Different Operating System</h1><p class="ql-align-center"><br></p><p>You’ve stepped back.</p><p> You’ve taken breaks.</p><p> You’ve tried resting more…</p><p>But the moment you return, the pressure comes right back.</p><p>If you’ve ever felt like the only way to breathe is to <em>leave</em> your business—you’re not alone.</p><p> And you’re not broken.</p><p>You don’t need more rest.</p><p> You need a better system.</p><p>In this episode, we’re talking about why burnout is a <em>structural</em> problem—not just a personal one—and how to shift the way your business uses your energy.</p><h3>Inside This Episode</h3><ul><li>What most burnout recovery plans overlook entirely</li><li>Why time off won’t fix a business that’s still built to run on you</li><li>The structural shift that frees you to lead from strength—not survival</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-5-you-dont-need-more-rest-you-need-a-different-operating-system/]]></link><guid isPermaLink="false">d56bc874-be01-4111-8ec9-decd615b16c9</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 05 Aug 2025 05:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d56bc874-be01-4111-8ec9-decd615b16c9.mp3" length="7670488" type="audio/mpeg"/><itunes:duration>07:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode></item><item><title>4: How to Tell If You’re Scaling the Wrong Business</title><itunes:title>4: How to Tell If You’re Scaling the Wrong Business</itunes:title><description><![CDATA[<h1 class="ql-align-center">How to Tell If You’re Scaling the Wrong Business</h1><p>Sometimes it’s not a strategy problem.</p><p>It’s a clarity problem.</p><p>If growth feels harder than it should—this episode will show you why.</p><p>Because here’s the truth: optimizing a misaligned business doesn’t fix the friction.</p><p>It multiplies it.</p><p>And the more you try to push forward without clarity, the more pressure builds.</p><p>In this episode, we’re talking about what it really means to scale with alignment—and how to recognize when your model no longer fits.</p><h3>Inside This Episode</h3><ul><li>Why doubling down on misalignment only increases the strain</li><li>How to recognize when your business no longer reflects your values or vision</li><li>What it takes to realign your model so growth feels purposeful—not just possible</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">How to Tell If You’re Scaling the Wrong Business</h1><p>Sometimes it’s not a strategy problem.</p><p>It’s a clarity problem.</p><p>If growth feels harder than it should—this episode will show you why.</p><p>Because here’s the truth: optimizing a misaligned business doesn’t fix the friction.</p><p>It multiplies it.</p><p>And the more you try to push forward without clarity, the more pressure builds.</p><p>In this episode, we’re talking about what it really means to scale with alignment—and how to recognize when your model no longer fits.</p><h3>Inside This Episode</h3><ul><li>Why doubling down on misalignment only increases the strain</li><li>How to recognize when your business no longer reflects your values or vision</li><li>What it takes to realign your model so growth feels purposeful—not just possible</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-4-how-to-tell-if-youre-scaling-the-wrong-business/]]></link><guid isPermaLink="false">edc137a2-adb7-4121-82be-a42245ae2e41</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 05 Aug 2025 04:55:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/edc137a2-adb7-4121-82be-a42245ae2e41.mp3" length="8594164" type="audio/mpeg"/><itunes:duration>08:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode></item><item><title>3: What It Really Takes to Step Into the CEO Role</title><itunes:title>3: What It Really Takes to Step Into the CEO Role</itunes:title><description><![CDATA[<h1 class="ql-align-center">The CEO Role You’ve Never Actually Stepped Into</h1><p>You didn’t start your business to create another job for yourself. So why does it still feel like everything depends on you?</p><p>There is a version of the CEO role that many founders never fully claim. It is not a matter of intelligence or ambition. It is about identity. To step into the CEO role requires becoming someone different than the person who built the business in the early days.</p><p>Many founders grow their revenue, build a team, and gain momentum. But their role never truly shifts. They are still the most capable operator in the room. Still the one reviewing, approving, fixing, and stepping in. The business has grown. Their identity hasn’t.</p><p>This episode is about the internal shift required to truly step into the CEO role. It is about releasing the attachment to execution and rising into leadership.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why high-performing founders struggle to fully step into the CEO role</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The identity patterns that keep you anchored in execution</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What has to change internally before your external role can truly evolve</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">The CEO Role You’ve Never Actually Stepped Into</h1><p>You didn’t start your business to create another job for yourself. So why does it still feel like everything depends on you?</p><p>There is a version of the CEO role that many founders never fully claim. It is not a matter of intelligence or ambition. It is about identity. To step into the CEO role requires becoming someone different than the person who built the business in the early days.</p><p>Many founders grow their revenue, build a team, and gain momentum. But their role never truly shifts. They are still the most capable operator in the room. Still the one reviewing, approving, fixing, and stepping in. The business has grown. Their identity hasn’t.</p><p>This episode is about the internal shift required to truly step into the CEO role. It is about releasing the attachment to execution and rising into leadership.</p><h3><strong>In This Episode, You’ll Learn:</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why high-performing founders struggle to fully step into the CEO role</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The identity patterns that keep you anchored in execution</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What has to change internally before your external role can truly evolve</li></ol><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-3-the-ceo-role-youve-never-actually-stepped-into/]]></link><guid isPermaLink="false">a2b9af06-5989-48a1-b922-23ee1efcfba3</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 05 Aug 2025 04:45:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a2b9af06-5989-48a1-b922-23ee1efcfba3.mp3" length="7922093" type="audio/mpeg"/><itunes:duration>08:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode></item><item><title>2: The Hidden Business Bottlenecks Keeping You in the Weeds</title><itunes:title>2: The Hidden Business Bottlenecks Keeping You in the Weeds</itunes:title><description><![CDATA[<h1 class="ql-align-center">The Hidden Business Bottlenecks Keeping You in the Weeds</h1><p class="ql-align-center"><br></p><p>Some signs of founder-dependence are easy to spot—like doing it all yourself.</p><p>But others are more subtle.</p><p>You’ve let go of tasks. You’ve brought on a team.</p><p>Yet projects still pause for your input. Sales still depend on your presence. And problems still end up back on your plate.</p><p>If growth hasn’t created the freedom you expected, you may be facing hidden bottlenecks—baked into how your business is structured.</p><p>This episode breaks down the 3 most common bottlenecks that keep founders stuck in the weeds (even with a great team)—and what has to shift to build real leverage.</p><h3>Inside This Episode</h3><ul><li>How founder dependency shows up even when you’ve hired and delegated</li><li>The 3 structural bottlenecks that quietly keep you stuck in the weeds</li><li>What real leverage looks like—and why most founders don’t have it (yet)</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">The Hidden Business Bottlenecks Keeping You in the Weeds</h1><p class="ql-align-center"><br></p><p>Some signs of founder-dependence are easy to spot—like doing it all yourself.</p><p>But others are more subtle.</p><p>You’ve let go of tasks. You’ve brought on a team.</p><p>Yet projects still pause for your input. Sales still depend on your presence. And problems still end up back on your plate.</p><p>If growth hasn’t created the freedom you expected, you may be facing hidden bottlenecks—baked into how your business is structured.</p><p>This episode breaks down the 3 most common bottlenecks that keep founders stuck in the weeds (even with a great team)—and what has to shift to build real leverage.</p><h3>Inside This Episode</h3><ul><li>How founder dependency shows up even when you’ve hired and delegated</li><li>The 3 structural bottlenecks that quietly keep you stuck in the weeds</li><li>What real leverage looks like—and why most founders don’t have it (yet)</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-2-the-hidden-business-bottlenecks-keeping-you-in-the-weeds/]]></link><guid isPermaLink="false">27c81bef-f897-41b5-9493-05231f3e3849</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 05 Aug 2025 04:40:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/27c81bef-f897-41b5-9493-05231f3e3849.mp3" length="10991173" type="audio/mpeg"/><itunes:duration>11:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode></item><item><title>1: When Success Feels Like a Trap</title><itunes:title>1: When Success Feels Like a Trap</itunes:title><description><![CDATA[<h1 class="ql-align-center">When Success Feels Like a Trap</h1><p>You’ve hit the revenue goals.</p><p>You’ve built the team.</p><p>From the outside, your business looks like a success.</p><p>So why does it still feel so heavy?</p><p>If everything still runs through you—and the freedom you wanted still feels out of reach—this episode is for you.</p><p>Kathryn explores why traditional definitions of success often fall short—and offers a new lens to help you build a business that’s truly sustainable, profitable, and freeing.</p><p><strong>Inside this Episode:</strong></p><ul><li>Why hitting big goals can still leave you feeling stuck and overwhelmed</li><li>The YOU-OS model—and how it traps even high-performing founders</li><li>The key question to identify what’s keeping your business dependent on you</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></description><content:encoded><![CDATA[<h1 class="ql-align-center">When Success Feels Like a Trap</h1><p>You’ve hit the revenue goals.</p><p>You’ve built the team.</p><p>From the outside, your business looks like a success.</p><p>So why does it still feel so heavy?</p><p>If everything still runs through you—and the freedom you wanted still feels out of reach—this episode is for you.</p><p>Kathryn explores why traditional definitions of success often fall short—and offers a new lens to help you build a business that’s truly sustainable, profitable, and freeing.</p><p><strong>Inside this Episode:</strong></p><ul><li>Why hitting big goals can still leave you feeling stuck and overwhelmed</li><li>The YOU-OS model—and how it traps even high-performing founders</li><li>The key question to identify what’s keeping your business dependent on you</li></ul><br/><p><strong>Next Steps:</strong></p><p>If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.</p><p>This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.</p><p>If you want it, <a href="https://urlgeni.us/instagram/m7n6He" rel="noopener noreferrer" target="_blank"><strong>DM me “ROADMAP” on Instagram</strong></a> and I’ll send it to you.</p><p>Explore more to help you build unshakable:</p><ul><li><a href="https://theunshakablecompany.com/resources/" rel="noopener noreferrer" target="_blank">Check out free trainings and tools here</a></li><li><a href="https://www.instagram.com/theunshakablecompany/" rel="noopener noreferrer" target="_blank">Connect with Kathryn on Instagram</a></li></ul><br/><p><strong>Where we can Connect:</strong></p><ul><li>Follow the <a href="https://podcasts.apple.com/us/podcast/the-unshakable-company-podcast/id1437601585" rel="noopener noreferrer" target="_blank">Podcast</a> </li><li>Follow The Unshakable Company on <a href="https://www.instagram.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow The Unshakable Company on <a href="https://www.facebook.com/theunshakablecompany" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br/><p><strong>Enjoying the Podcast?</strong></p><p>Are you following <em>Building Unshakable</em>? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.</p><p><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to follow on Apple Podcasts.</a></p><p>Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.</p><p>How to leave a review:</p><ol><li><a href="https://podcasts.apple.com/us/podcast/scale-to-seven/id1437601585?mt=2" rel="noopener noreferrer" target="_blank">Click here to open the show</a></li><li>Scroll to “Ratings and Reviews”</li><li>Tap ⭐⭐⭐⭐⭐</li><li>Tap “Write a Review” and share what you’re enjoying</li></ol><br/><p>It’s simple, quick, and so appreciated.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/podcast-episodes/episode-1-when-success-feels-like-a-trap/]]></link><guid isPermaLink="false">aeb55b22-db6f-4e9e-abb8-351530188aab</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Tue, 05 Aug 2025 04:35:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/aeb55b22-db6f-4e9e-abb8-351530188aab.mp3" length="10136029" type="audio/mpeg"/><itunes:duration>10:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode></item><item><title>Welcome to Building Unshakable!</title><itunes:title>Welcome to Building Unshakable!</itunes:title><description><![CDATA[<p>If your business is growing… but behind the scenes, it’s still too dependent on you—this podcast is for you.</p><p>I’m Kathryn Binkley, Business Coach and founder of The Unshakable Company®, and this is <em>Building Unshakable</em>—a podcast for expert service providers, coaches, and consultants who are ready to scale their business without scaling their workload or stress.</p><p>Each week, you’ll get clear, grounded guidance on the systems, structure, and leadership that create real freedom—so your business can grow without everything depending on you.</p><p>Subscribe now and start building your unshakable company.</p>]]></description><content:encoded><![CDATA[<p>If your business is growing… but behind the scenes, it’s still too dependent on you—this podcast is for you.</p><p>I’m Kathryn Binkley, Business Coach and founder of The Unshakable Company®, and this is <em>Building Unshakable</em>—a podcast for expert service providers, coaches, and consultants who are ready to scale their business without scaling their workload or stress.</p><p>Each week, you’ll get clear, grounded guidance on the systems, structure, and leadership that create real freedom—so your business can grow without everything depending on you.</p><p>Subscribe now and start building your unshakable company.</p>]]></content:encoded><link><![CDATA[https://theunshakablecompany.com/]]></link><guid isPermaLink="false">dd9381cb-62a1-4200-9ed8-22deb1df6831</guid><itunes:image href="https://artwork.captivate.fm/ee6ad329-3528-4a3d-a6ec-a90d82a66bd7/BUILDING-UNSHAKABLE-PODCAST-COVER.png"/><pubDate>Thu, 24 Jul 2025 08:30:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/dd9381cb-62a1-4200-9ed8-22deb1df6831.mp3" length="2781620" type="audio/mpeg"/><itunes:duration>02:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item></channel></rss>