Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Ben shares wisdom from his 50+ years in sales and training, including giving 5,000 paid engagements and shaking hands with 2.5 million people across 300+ talks annually at his peak (including 33 talks in 33 cities over 11 days). He and Randy explore the philosophy behind The Closers series warning label ("not for beginners")—designed after shocked readers called saying they "shut their office door" because the content gave them "an unfair advantage" exposing unspoken sales realities. Ben reveals his mentor Napoleon Hill's three-lesson core from working together: integrity (stop being "fast and loose with truth"), focus (quit chasing shiny objects), and action (the "deep dark secret" of Think and Grow Rich written as a sales training manual). The conversation covers Ben's 86% closing rate over 100,000 face-to-face presentations, learning more from 14,000 "no's" than yeses, and his signature close: "Randy, based on what you've told me, here's what I suggest we do"—positioning himself as team member solving mutual problems, not "evil salesperson."

Key Takeaways:

• Sell quality products or bust: selling junk (Yugo example) requires "getting a gun and threatening children"—no technique compensates for inferior products, making success impossible and miserable.
• Know-Like-Trust-Feel Safe (KLTS framework): people buy from those they know, like, trust, AND with whom they feel safe (Rob Anspaugh's addition)—develop all four in 5-10 minutes, not 50 years.
• Napoleon Hill's secret trilogy: integrity over "fast and loose" shortcuts, focus over shiny-object-chasing, and ACTION over philosophical navel-gazing—Think and Grow Rich is a sales training manual, not mystical philosophy.
• "I AM" not "I will be": claim goals in present tense (I am rich, I am making this sale) versus hoping/wishing—Ben designed his current house 30 years ago by acting as if he already owned it.
• 86% close rate through atmospheric pressure: feel when prospects decide to buy before they know it themselves—start writing orders mentally/physically when you sense the shift, using assumptive "we" language.

Resources and Links:

Ben Gay:

https://Stores.eBay.com/Ronzonebooks

Randy Chaffee:

https://www.sourceonemarketingllc.com

https://www.buildingwins.live

Wes Wyatt:

https://www.weswyatt.com

Host: Wes Wyatt

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Wes delivers a deeply personal solo Friday episode while Randy travels, doing "blocking and tackling" donuts-and-handshakes relationship-building. He shares the profound shift from a "have to" to a "get to" mindset—reflecting on his former commute to "the joint" (prison-like job feeling) versus his current freedom and autonomy in running his own business. Wes reveals a humorous 25th wedding anniversary hospital story: freshly out of intubation, unable to walk or support his weight with scrambled short-term memory, he obsessed over getting into an uncomfortable hospital chair despite Jules' warnings, finally succeeded with four nurses' help, immediately regretted it, and was told "you're in that chair for the rest of the night." The episode centers on gratitude philosophy encapsulated in one statement: "Your current situation is someone else's dream—so be thankful," illustrated by comparing his current paid-off car (superior to his old dream car) and professional studio lighting setup versus propping phones on stacked books when starting out.

Key Takeaways:

• "I get to" versus "I have to" transforms everything: reframing obligations as opportunities (waking up, seeing clients, working out before gym crowds) instantly shifts the mindset from resentment to gratitude.
• Your current reality was yesterday's dream: Wes's paid-off car exceeds his old dream car he could barely afford payments on; professional mic/lighting replaced phone-propped-on-books—recognize progress you're living in now.
• "Your beloved oxygen habit" matters most: being above ground after a near-death experience puts everything in perspective—Cindy Kerpley's father didn't get to live, Wes did, simple presence is the ultimate win.
• Hospital chair anniversary lesson: wanting something desperately (uncomfortable chair) versus actually getting it (immediate regret) mirrors life—sometimes what we think we want isn't the answer, gratitude for what we have is.
• Take inventory daily: pause throughout your day to recognize the miracles and blessings around you that you take for granted—a conscious gratitude practice that compounds life satisfaction.

Resources and Links:

Podcast:

https://www.buildingwins.live

Wes Wyatt:

https://www.weswyatt.com

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Nathan shares Best Buy Metals' 25-year journey from a Cleveland, Tennessee storefront answering phones and loading forklifts to seven locations spanning Tennessee, Georgia, and the Carolinas, plus an 18-year national division shipping specialty products nationwide. He and Randy explore the philosophy behind running their own installation crews for 10 years before realizing "it's better to enable customers than compete with them"—shifting focus to comprehensive contractor training led by installers who've completed 4,000+ roofs. Nathan reveals his dual role overseeing IT and corporate development, emphasizing proactive team-building (hire before 40-hour workweeks become 60-hour nightmares), a customer-centric relationship philosophy, and community engagement through massive customer appreciation events that serve 800-1,200 meals to contractors, first responders, and neighbors. The conversation explores investment timing, empowering employees to make decisions without babysitting, and turning mistakes into loyalty-building opportunities—like selling a copper penny at near-standard pricing to a non-customer who became a 15-year buyer.

Key Takeaways:

• Hire before you need them, not after 60-hour weeks: proactive staffing based on workload projections and vision prevents burnout—waiting until crisis mode stresses teams and delays productivity during new-hire spool-up.
• "Whatever you choose will be correct": empowering trained employees to make decisions without constant approval builds trust, frees leadership capacity, and creates ownership—micromanaging means you hired the wrong people.
• Relationships get you over hurdles: loyalty isn't built during good times (everyone's happy then)—it's forged when mistakes happen, and you prioritize doing "one more thing past the right thing" over protecting profit.
• Customer appreciation beats sales pressure: hosting community events (800-1,200 free meals for contractors/first responders) opens conversations naturally versus high-pressure cold calls—relationships before transactions.
• Invest in yourself or stay stuck: shingle contractors unwilling to lose money on the first 2-3 standing-seam jobs while learning new skills will never escape commodity pricing—make the time investment or remain unhappy doing the same work forever.

Resources and Links:

Nathan Libbey:

https://www.linkedin.com/in/nathanlibbey

Best Buy Metals:

https://www.bestbuymetals.com

Randy Chaffee:

https://www.sourceonemarketingllc.com

https://www.buildingwins.live

Wes Wyatt:

https://www.weswyatt.com

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Randy and Wes deliver a solo episode exploring life lessons disguised as sock talk, airport strategies, and service industry philosophies after a guest cancellation. Randy shares his recent road warrior schedule, hitting Oklahoma City, Nashville, Columbus, Cincinnati, and Detroit, and reports strong industry optimism despite domestic and global challenges, as customers move forward with barn projects and equipment purchases. Wes provides health updates—completing cardiac rehab session 21 of 36 while managing numbness from left thigh to pelvis to shoulder blades, potentially requiring additional therapy beyond the projected six-month recovery (three days recovery for every hospital day). The conversation pivots from Randy's elaborate sock-selection rituals and shoe-pointing elevator tricks to a profound customer service philosophy inspired by a Lima, Ohio, Holiday Inn Express server who responded "it could" when asked if pie came with ice cream—transforming automatic "no" responses into possibility thinking.

Key Takeaways:

• "It could" beats "no" every time: service workers who explore possibilities ("why can't I?") instead of citing policy create memorable experiences that customers discuss years later—be the person remembered for the right reasons.
• Airport survival: TSA PreCheck lines can be 20 people versus 4,000 in standard lanes; arriving super-early (3 am wakeups) backfires if you miss flights due to unprecedented delays, sometimes later departures reduce stress.
• Three service categories define your legacy: unmemorable (95% of interactions), memorably terrible (never go back), or memorably excellent ("it could" person)—choose to be the third by default.
• "I get to" versus "I have to" transforms mindset: Wes reframes cardiac rehab from obligation to gratitude—self-employment flexibility allows midday appointments, unlike the rigid employer schedules many patients face.
• Acknowledge invisible workers: greeting hotel housekeeping by name (read name tags), thanking servers, asking "how's your day" upgrades to "make it great" shifts energy for everyone, including yourself, at 4:47 am hotel departures.

Resources and Links:

Randy Chaffee:

https://www.sourceonemarketingllc.com

https://www.buildingwins.live

Wes Wyatt:

https://www.weswyatt.com

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Shannon shares his journey from nursing school to door-to-door canvassing (not even knowing what a canvasser was when he was hired) to becoming the Midwest Regional Sales Manager for Cidan Machinery, covering Michigan, Indiana, Ohio, Kentucky, and western Tennessee. He and Randy explore the transition from B2C residential roofing sales to B2B machinery consulting, revealing the common thread—building genuine people-to-people relationships by searching for conversation starters in the room, showing up with donuts, and making friends before making sales. Shannon explains Cidan's one-stop-shop advantage as both a manufacturer and supplier of slitters, shears, roll formers, long folders, and standing seam machines, all manufactured in Sweden, Switzerland, and Austria, emphasizing the critical importance of proper machine fitting over just selling what's sexy. The conversation highlights how architectural wall panels and double folders differentiate smaller shops from big-box pole-barn competitors, and why responsive aftermarket support with 7 phone technicians prevents costly downtime.

Key Takeaways:

1. People-to-people beats B2B or B2C: whether selling windows door-to-door or $100K+ machinery, relationship-building through shared interests (Kentucky basketball, football, family photos on walls) separates order-takers from trusted advisors.
2. Proper machine fit prevents buyer's remorse: a 21-foot double folder looks "big and sexy" but useless if the customer lacks floor space—consultative selling means tailoring equipment like a custom tuxedo.
3. One-stop manufacturer/supplier advantage: Cidan owns manufacturing (Sweden/Switzerland/Austria), distribution, AND field support with seven phone technicians providing free troubleshooting to minimize downtime for customers.
4. Architectural panels differentiate mom-and-pop shops: double folders produce bourbon batten, diagonals, and custom profiles at zero extra material cost—offering variety large competitors can't match with standard PBR roll formers.
5. Technology shortens learning curves for the aging workforce: intuitive machine programming with saved libraries allows hiring people "off the streets" rather than waiting a year to train the old-timer tape-measure artist who might retire.

Resources and Links:

Cidan Machinery:

https://us.cidanmachinery.com/

Randy Chaffee:

https://www.sourceonemarketingllc.com

https://www.buildingwins.live

Wes Wyatt:

https://www.weswyatt.com

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Joe shares his journey from door-to-door book sales in Tennessee (managing 43 reps who sold $1.4M in 11 weeks) to founding Velocity 360, a white-glove CRM solution specialized for the pole barns, sheds, post-frame construction, and metal building industries. He and Randy explore the "sales velocity formula"—leads × conversion rate × average sale price ÷ sales cycle length—revealing why sales is pure math, not luck or personality. Joe introduces his "No Test" diagnostic: Can you see conversion rates by product line? Do you reach leads within 60 seconds? Do you follow up 14 times with unresponsive leads? Most companies answer no to all three, leaving massive revenue on the table. The conversation reveals how Velocity 360 achieves 60-80% lead response rates through automated nurturing, freeing salespeople to close hot leads rather than chase cold ones, with client growth ranging from 20% to 380%.

Key Takeaways:

1. Sales velocity formula = (leads × conversion rate × average sale) ÷ sales cycle length: if you don't know these four numbers, you can't manage what you can't measure.
2. 60-second response increases close rate 381%: contacting inbound leads within one minute (versus same-day or 72 hours) slashes sales cycle length and multiplies monthly revenue.
3. 7-14 touches start conversations; most quit at 3. Clients get responses on touchpoint 12-15 because leads forget you—they're not angry; they're busy shopping multiple vendors.
4. "What if it worked?" beats the sunk-cost fallacy: companies reject solutions because "we built so much already," ignoring whether current systems actually deliver measurable results, such as conversion visibility.
5. Visibility equals opportunity at trade shows: real networking happens in host hotel lobbies, elevator rides, and niche events (Women in Post-Frame, Christian breakfast)—not just booth time on show floors.

Resources and Links:

Velocity 360:

https://velocity360crm.com

Joe's New Book: "The Problem With Potential"

Randy Chaffee:

https://www.sourceonemarketingllc.com

https://www.buildingwins.live

Wes Wyatt:

https://www.weswyatt.com

Guest | Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Randy reports live from Oklahoma City's NFBA (National Frame Builders Association) conference, sharing his road warrior routine—3:45 am wake-up calls, double alarms two minutes apart, and strategic planning that fills 80% of his calendar two weeks before any show. He and Wes explore the art and science of working trade shows versus just attending them, emphasizing "living in the industry" rather than "off the industry" through intentional networking in hotel lobbies, scheduled meetups, and leaving 20% of the calendar open for serendipitous connections. Wes provides health updates—completing cardiac rehab session 6 of 36, getting temporary crowns to replace teeth lost during intubation, and learning that his C Protein Deficiency requires lifelong blood thinners. The conversation previews their upcoming collaboration with Ben Gay III on "The Closers Volume 7," focused entirely on trade show mastery.

Key Takeaways:

1. 80-20 calendar rule: fill 80% of trade show schedule two weeks in advance with solid commitments, leave 20% flexible for unexpected opportunities and hallway connections.
2. Living in vs. living off the industry: working the host hotel lobby, scheduling customer dinners, and attending industry events creates exponentially more value than just "booth time" scanning badges.
3. Eliminate decision fatigue with systems: double alarms (3:45 and 3:47), sticky notes for chargers in three locations, laying out a badge on a sports coat, business cards on a nightstand—remove all guesswork from morning routines.
4. Cross-industry networking multiplies value: meeting authors/coaches/marketers outside your industry (Rob Anspaugh, Oak McAuliffe, Paul Boyles, Mark Gasser) breaks groupthink and imports fresh ideas from different worlds.
5. Badge/ChapStick rule: forgetting your badge costs 15-20 minutes minimum, plus two team members waiting; grab ChapStick from vendor booths early because constant talking dries out lips by hour two.

Randy Chaffee:

https://www.sourceonemarketingllc.com

https://www.buildingwins.live

Wes Wyatt:

https://www.weswyatt.com

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary: Tony shares his 21-year journey teaching "Mind Capture"—the strategy of standing out in an era when nobody's paying attention —drawing on his telecom door-to-door sales and advertising background. He and Randy explore the shocking reality that humans now have an 8-second attention span (less than a goldfish's) due to TikTok, Reels, and social fragmentation, making the war for attention more critical than ever. Tony reveals insights from his new book "Don't Quit, Do It"—a raw three-year writing process covering 50 lessons from his darkest moments, including gambling addiction (8 years clean), divorce, bankruptcy, and being stalked. The conversation emphasizes practical video marketing tactics such as sending personalized videos to prospects, posting client photos in real-time, and using the 5 Ws formula (who/what/when/where/why) to create compelling content that captures minds before competitors do.

Key Takeaways:

1. Eight-second attention span reality: Microsoft research confirms humans in North America have goldfish-level focus—shorter videos, faster hooks, and immediate value are mandatory for digital survival.
2. Digital footprint defines existence: if you can't be found on social media today, you simply don't exist for large audiences—15-20 years ago, it was websites, now it's consistent video presence.
3. Video is worth a million words: sending personalized videos to prospects/referrals with real-time photos creates immediate response and differentiation that nobody else consistently provides.
4. Get in the game imperfectly: first video is worst, fifth is better—resistance (doubt) tells you wrong lighting/script/look, but momentum comes from doing it badly first, then improving.
5. Pattern interrupts beat negative spirals: when self-sabotaging thoughts arise ("I'm not good enough"), use 10 proven pattern interrupts to overwrite programming—winners focus on what they can control today, not yesterday's losses.

Resources and Links:

Tony Rubleski:

https://www.mindcapturegroup.com

New Book: "Don't Quit, Do It"

Randy Chaffee:

https://www.sourceonemarketingllc.com

https://www.buildingwins.live

Wes Wyatt:

https://www.weswyatt.com

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Wes shares his harrowing three-month medical journey that began on November 15th (Through January 14th - TWO Months) with a heart attack, followed by a second massive heart attack the day before Thanksgiving, stroke, full brain bleed, pneumonia, staph infection, and two weeks in a medically-induced coma on a ventilator. He and Randy discuss the physical toll—losing 70 pounds, biting off his veneers on the intubation tube, relearning to walk and sit up, ongoing tremors, and permanent clots in his RCA (Right Coronary Artery), both arms, right leg, and lungs caused by C Protein Deficiency. Wes reveals the emotional impact of watching fellow rehab patients not recover like he did, especially honoring industry friend Cindy Kurpely's father, Gerry, who passed during Wes's hospitalization. The conversation emphasizes recognizing body warning signs, cherishing every moment with loved ones, and understanding wins extend far beyond business—into spiritual, health, and relationship victories.

Key Takeaways:

1. Listen to your body's signs: Wes survived because he went to the hospital three times despite uncertainty—ignoring symptoms can be fatal, especially with cardiac events.
2. We're not guaranteed tomorrow, we're not even guaranteed the next moment: Wes's perspective shifted from "don't leave mad" to understanding life can change in seconds.
3. Community prayer works miracles: Wes's mother-in-law said with the number of people praying, "you should run out of the hospital"—and despite zero platelets and brain bleed, he did.
4. Live every day like it's your last because one of these days you'll be right (John Addison): Wes now operates on "borrowed time" with permanent clots but refuses to slow down or retire.
5. Die empty philosophy (Myles Munroe): Wes believes God saw he had more to give—he's more motivated than ever to create, give back, and make every moment count rather than worrying about what could happen.

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Scott shares his transition from corporate sales leadership to running three businesses with his wife—a consulting firm, a marketing agency, and a Vietnam-based operation serving clients such as Accor Hotels. He and Randy explore why most small businesses struggle at the $3 million mark (forced to rely on others) and at the $7-8 million threshold (required to implement systems/SOPs). Scott reveals the counterintuitive truth that marketing is senior to sales—the greatest salesperson can't succeed without an audience—and introduces the "best known beats best every time" principle using Domino's Pizza as proof: they sold mediocre pizza but dominated by solving mom's quality-of-life problem with 30-minute delivery. The conversation pivots to sales psychology, explaining why elite salespeople sell feelings (not features/benefits), why businesses plateau at the same revenue for five years signal impending failure, and how simple incremental tweaks compound into exponential growth.

Key Takeaways:

1. Best known beats best every time: Domino's didn't sell pizza—they sold piping-hot convenience delivered in 30 minutes, solving working moms' quality-of-life problems despite inferior product quality.
2. Three sales tiers: bottom tier learns features/benefits, middle tier sells results/outcomes, top 1% sells how customers will feel—making 2-10x more money by tapping into emotion over logic.
3. Never change the target: in tough times, increase activity (75-125 contacts vs. 25) to maintain targets instead of lowering goals—real professionals thrive when others quit.
4. Small tweaks compound exponentially: moving the closing ratio from 25% to 30% and the average deal from $5K to $10K doubled client revenue in under a year with the same staff.
5. Flatline revenue = death spiral: businesses doing identical revenue for five consecutive years become dangerously reliant on 1-2 customers and face imminent collapse without a growth trajectory.

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

John shares his 40+ year journey through the building materials industry—from lumberyard days to 14 years managing metal roofing operations to founding Solutions Group, his independent rep agency serving Southern Indiana, Kentucky, and Tennessee. He and Randy explore how the metal roofing and post-frame building industries have exploded with innovation—from 5 basic colors and limited options in the lumberyard era to 28+ colors, textured finishes, standing-seam profiles, metal siding that mimics hardie board, and barndominiums requiring code-compliant foundations. John explains how independent reps become industry consultants through consistent networking and multi-line expertise, helping customers solve problems across windows, cupolas, fasteners, and door tracks rather than pushing a single product.

Key Takeaways:

1. Metal roofing growth is unstoppable: standing seam and textured panels, along with residential applications, continue to gain market share as more homeowners choose metal over shingles for longevity and sustainability.
2. Innovation drives expansion: SMP paints with 40-year warranties, zinc-alloy long-life fasteners, black windows, transom designs, and alternative foundations have elevated post-frame from "daddy's pole barn" to million-dollar barn dominiums.
3. Independent reps bring solutions, not widgets: representing 6-7 diverse product lines creates consultant relationships where you help customers find the right answer even if it's not your primary sale that day.
4. Service centers have changed everything: roll formers can now offer 30 colors without stocking them all, thanks to next-day delivery from multiple suppliers, making specialty orders affordable and attainable.
5. Eat-what-you-kill mentality: performance-based compensation fosters strong self-motivation to network constantly, learn the entire industry, and prioritize long-term customer relationships over quick widget sales.

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Jeff shares his journey from a 25-year entertainment career, performing over 5,000 shows across the country, to becoming an author and coach focused on intrinsic worth and mindset transformation. He and Randy explore the core concepts from Jeff's two-book series—Blueprint for Value (helping leaders lead themselves) and the new sequel (helping leaders lead their teams). Jeff reveals how his workaholic past, which involved performing in 350 shows annually, stemmed from seeking worth through performance rather than recognizing his intrinsic value. The conversation highlights practical "pebble stacking"—celebrating small daily wins to build momentum and shift self-perception—and how mindset changes create tangible results, from his son's cross-country breakthrough to manifesting Blues hockey tickets through focused intention and action.

Key Takeaways:

Intrinsic vs. external worth: your value doesn't come from performance, appearance, circumstances, relationships, or possessions—it's inherent and unchanging.

Pebble stacking builds mountains: tracking small daily wins creates factual evidence of progress that shifts beliefs about yourself and your future possibilities.

The challenger mindset kicks in below 10: when you feel "less than enough," comparison, competition, control, or a victim mentality emerges to fill the gap.

Mindset drives results: nothing changed for Jeff's son except belief—same body, same training, but shifting from doubt to "I can do this" dropped his time by over a minute.

Quick wins over long reads: 52 one-page habits (120 words each) with actionable takeaways make mindset shifts accessible in the moment when you need them most.

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Ben shares his transition from Fortune 500 CFO roles to fractional CFO work, explaining how he helps small businesses (particularly in manufacturing and distribution) navigate financial decisions without the guessing games. He and Randy explore the critical differences between bookkeepers, accountants, and CFOs, emphasizing that a CFO forecasts the future and provides objective guidance, rather than just recording transactions. Ben discusses why business owners often overcomplicate things with too many bank accounts and premature software investments, emphasizing that simplicity and understanding your cash flow fundamentals are more important than corporate-style processes. He advocates for strategic planning over rigid budgets and warns about the "ugly baby syndrome" where optimistic owners need an honest outside perspective.

Key Takeaways:

• Know the difference: bookkeepers record transactions, accountants analyze them, and CFOs forecast and guide strategic decisions about cash, inventory, debt, and growth.
• Fractional = affordable expertise: small businesses get Fortune 500-level financial guidance at a fraction of the cost and time commitment (1-10 hours/week).
• Simplicity wins: you can run most businesses with two checking accounts if you understand your weekly cash flow—avoid over-complicating with multiple accounts and premature software.

• An outside perspective is essential: overly optimistic owners need objective advisors who'll tell them the hard truths about decisions, customer profitability, and when to cut their losses.

• Incremental changes compound: small improvements in pricing (3-5%), inventory management (from 60 to 50 days), and collections (from 45 to 35 days) generate significant cash without magic.

Resources and Links:

LinkedIn: Ben Hackley

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Case shares his unique journey from hauling milk cans in rural Pennsylvania to becoming a Cutco representative specializing in high-end business gifting. He and Randy explore how engraved, forever-warranty kitchen knives create lasting impressions that far outlast traditional appreciation gifts, such as wine baskets or cash bonuses. Case explains his strategic approach to corporate gifting—from taking care of employees first so they become brand ambassadors, to using quality products that generate 200-300 kitchen impressions per year. The conversation reveals how physical, personalized gifts create compound returns on investment through referrals, reviews, and long-term client relationships, all while fitting any budget from $50 to $ 500 or more.

Key Takeaways:

Forever gifts beat disposable ones: engraved Cutco knives last 30-40+ years with free lifetime sharpening and replacement, keeping your brand visible.

Take care of employees first: giving your team quality gifts turns them into authentic ambassadors who can share genuine testimonials with clients.

Strategic timing matters: surprise gifts on unexpected occasions (Mother's Day, company milestones, project completions) create bigger "wow" moments than predictable holiday gifts.

ROI through repetition: a kitchen knife gets used 200-300 times yearly, generating consistent brand impressions without ongoing ad spend.

Think beyond the expected: allocate marketing dollars to tangible, lasting items that generate referrals and reviews rather than consumable gifts that disappear.

Resources and Links:

cuttingedgecase@gmail.com

Phone: 814-439-0173

Facebook: https://www.facebook.com/cuttingedge.case/

https://mycutcorep.com/casekunick

https://www.buildingwins.live/

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Jared shares his journey from Honda dealership shop foreman to co-owner of multiple building companies in Ohio, including Dayton Barnes (national metal building sales), Five Rivers Pole Barns (luxury construction), and co-host of the Steel Kings Podcast. He and Randy explore the natural progression from wood sheds to metal buildings to full construction management, emphasizing that growth requires calculated risk-taking and that staying comfortable with low-ticket, low-risk products is not an option. Jared also passionately advocates for community involvement, serving on his local park board, chamber of commerce, and soon the city council, urging listeners to step up in their communities.

Key Takeaways:

Evolve or stagnate: businesses must graduate from simple portable buildings to more complex offerings to grow.

Risk with purpose: putting your money where your mouth is and backing up what you say leads to greater satisfaction and success.

Mission-driven culture: every employee should know your mission statement inside and out—Dayton Barnes' is "sell quality buildings all the time, period."

Quality over volume: not every customer is a good fit for every product; understand limitations and match customers to the right solutions.

Give back locally: small business owners and construction workers with common sense and values are desperately needed in local community leadership.

Resources and Links:

https://www.steel-kings.com/

https://daytonbarnes.com/

https://fiveriverspolebarn.com/

https://www.buildingwins.live/

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Jake shares Blitz Builders’ second-generation story and decades of service within the NFBA, digging into how post-frame construction has evolved from simple “pole barns” to high-end, lifestyle-driven projects—from equestrian facilities to barndominiums. He and Randy riff on why giving back to the industry matters, how supplier–builder collaboration fuels innovation, and why great sales today is less about specs and more about listening, consulting, and helping customers design the life they want inside the building.

Key Takeaways:

Service first: participating in NFBA committees and chapters lifts the whole industry and leaves a legacy.

Post-frame ≠ “just a barn”: the category now spans premium residential and commercial builds, including barndominiums.

Sell the lifestyle, not the lumber list: consultative conversations beat feature dumps and “commission breath.”

Collaboration wins: builders and suppliers co-create better products and solutions when they ask, “Why can’t we…?”

Relationships compound: manage expectations, listen deeply, and turn every customer into a long-term referral source.

Resources and Links:

https://www.sourceonemarketingllc.com/

https://www.weswyatt.com/

https://blitzbuilders.com/

Hosts: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Behavioral economist Don Barden, Ph.D., explains why confidence drives economies, why ADHD can be a leadership superpower, and why female-led organizations are set to outpace the market. Drawing from his book “Here Come the Girls,” Don outlines data behind a 2028 tipping point for women in global leadership, how female leadership styles boost retention and profits, and how sales teams win by shifting from transactions to partnerships. Practical takeaways include leading with collaboration, making customers feel seen-heard-understood, and building relevance to earn a bigger share of wallet.

Timestamps:

(0:00) Third show of the day banter and pre-show was fire

(0:42) Meet Don Barden, Ph.D.

(1:42) Show open and proper name check: Randy Chaffee and Wes Wyatt

(2:09) Don joins; “Dr. Pepper” as code and audience context

(3:23) Gratitude for “Building Wins” and the trades

(5:31) Don’s background: behavioral economist focused on the future, not the past

(6:51) Optimism about the economy and why confidence matters most

(8:38) Economics reflects behavior and vice versa; “which economy?”

(9:58) Average worker is 39 and changes jobs every 3 years

(11:15) ADHD and dyslexia as leadership superpowers; one-third of CEOs note

(12:58) David vs. Goliath reframed: turn “disadvantages” into advantages

(14:26) Confidence habits, attitudes, and the glass that can be refilled

(18:54) Many workers haven’t “seen the movie” of past downturns; lead with grace

(21:26) How leaders help younger teams through negativity

(24:21) Sponsor: IBuyFromRandy.com

(25:00) Book segment: “Here Come the Girls”

(26:21) The math begins in the late 1950s; cultural mindset shifts

(29:58) Projection: women surpass men in global leadership in 2028

(30:12) Today’s level at roughly low 40s percent and rising

(31:20) Beyond the math: are women good leaders? Findings say yes

(32:11) Side-by-side businesses: female-led outproduces 3x revenue and profit

(32:29) Tenure: 3 years average vs. 6 years with female leadership; productivity rises years 4–6

(33:39) Why consumers choose female-led firms and employees stay

(34:26) Leadership key: how she engages critical thinking and the team

(35:49) Sales gold: how to sell to her — collaboration over conquest

(38:01) Friendship → Transaction → Relationship → Partnership (the pinnacle)

(41:14) Relevance beats relationship: tell the truth, grow together

(41:39) AI as “spell check”; people still buy from people

(43:18) Share of wallet expands when you’re a true partner

(44:01) How female leaders solve problems: sympathy for the problem, empathy for the person

(46:26) The “magic wand” question; 94% already know the fix

(47:49) Create teams who feel seen, heard, and understood — then empowered

(50:23) Collaboration bias: build with partners instead of conquering suppliers

(51:07) The 3 Cs behind confidence: courage, commitment, capabilities

(55:04) Exceed expectations; be creative, not competitive

(56:00) Free e-copy offer for listeners who mention the show

(57:01) Close: gratitude, action, and a celebratory “Dr. Pepper”

Key Takeaways:

Confidence moves markets. Lead with optimism and model calm, especially for teams that haven’t lived through prior downturns.

Female leadership advantages compound: longer retention, rising productivity years 4–6, and 3x revenue and profit in side-by-side comparisons.

Sell like a partner. Shift from transactions and “relationships” to partnership and relevance. Make buyers feel seen, heard, understood, and empowered.

Problem-solving that works: separate the problem (sympathy) from the person (empathy), ask the “magic wand” question, and authorize action.

Growth playbook: collaborate with like-minded operators, expand share of wallet, and consistently exceed expectations.

Resources and Links:

Book: “Here Come the Girls” by Don Barden, Ph.D. (mention Building Wins Live to request a free e-copy)

Call to Action:

Audit one key account and move it from “relationship” to “partnership.” Open with sympathy for their top problem, empathy for the owner, ask the “magic wand” question, and propose a collaborative plan with a defined next step.

Hashtags:

#BuildingWinsLive #Economy #BehavioralEconomics #Leadership #WomenInLeadership #Sales #PartnershipSelling #ADHD #Confidence #Collaboration

HOSTS:

Randy Chaffee (host)

Wes Wyatt (producer/director)

GUEST:

Randy Chaffee

EPISODE SUMMARY:

Wes opens from the control chair and tosses to Randy, who’s broadcasting live from the Construction Roll Forming Show in Dayton with Shield Wall Media. Randy shares big news: his new book, Asphalt & Algorithms, hit #1 in multiple Amazon business/sales categories, and he’s signing copies at the show. The conversation turns into a mini-masterclass on trade shows—how visibility compounds, why “live from the floor” content outperforms a static banner, and how tiny, consistent behaviors build massive long-term wins.

They also announced a new book collaboration with Ben Gay III on trade shows for The Closers series (targeting “Volume 7,” subject to final sequencing), plus a future Building Wins book. Along the way: NFBA involvement, “man-on-the-street” coverage planned for Oklahoma City, shout-outs to friends and fellow podcasters, and a reminder that losses turn into wins when you extract the lesson.

HIGHLIGHTS & TAKEAWAYS:

Bestseller momentum: Marketing paired with a solid product can drive category #1s; celebrate, then keep serving readers.

Trade show edge: Don’t just attend—broadcast. Lives, interviews, and quick clips extend your reach beyond the hall and long after the show ends.

Visibility = Opportunity: Show your work in public; credibility compounds via small, consistent actions.

Hire pros, then listen: Editors, designers, and tech partners make you better—keep final say, but value their counsel.

NFBA service: Give back to the industry; involvement pays off in growth, relationships, and impact.

CHAPTERS / TIMESTAMPS:

00:00 Wes cold-open from the studio; Randy’s live on a busy show floor

01:05 Theme intro → on with the show

01:27 Banter, live-event realities, why “producer eyes” wander

01:53 From Dayton Convention Center: traffic’s strong; good vibes with Shield Wall Media

02:54 Book news: Asphalt & Algorithms becomes an Amazon category bestseller; signing copies on site

05:04 Where to buy: Amazon or signed copies via iBuyFromRandy.com (same price plus signature)

06:07 First-edition signed copies—why that matters to collectors and fans

06:42 New collab: Trade show book with Ben Gay III for The Closers series (soup-to-nuts playbook)

08:06 Future project: a Building Wins book

08:22 Trade show principles: greet everyone, be present, don’t “booth-sit” on your phone

10:57 NFBA talk: service mindset; upcoming man-on-the-street coverage in Oklahoma City

13:43 Show-floor shout-outs: Shannon Latham, Steel Kings, and Shed Geek

17:25 Sponsor roll — Source One Marketing / iBuyFromRandy.com

18:07 Why the book exists: to give back; dedicating it to Dad and the lessons that shaped the work

22:58 “Rare air”: hundreds of consistent episodes put the show in elite company

23:16 Hire smarter, listen harder: the title change story that leveled up the book

29:51 Big-venue realities: McCormick Place, OCCC, miles walked, and carrying boxes of books

32:15 “Algorithms vs. asphalt”: digital visibility and real-world handshakes—do both

33:04 Call for guests: wins, losses-turned-wins, and lessons we can all use

36:21 Long game: blend sprints with marathon habits

37:12 Wrap: back to the floor—go make today your best day ever

38:00 Outro

NOTABLE MENTIONS / RESOURCES:

Asphalt & Algorithms (new book; signed copies via iBuyFromRandy.com)

Construction Roll Forming Show — Dayton, OH (Shield Wall Media)

NFBA — National Frame Building Association (service, visibility, OKC plans)

The Closers series — collaboration with Ben Gay III (trade show edition, sequencing TBD)

McCormick Place (Chicago), Orange County Convention Center (Orlando)

Podcasts referenced:

Steel Kings, Shed Geek

SPONSOR:

Presented by Source One Marketing — iBuyFromRandy.com

PULL QUOTES:

“Visibility equals opportunity—it’s available to you, mostly free, if you’ll just hit ‘Go Live.’”

“Hire people better than you, then actually listen to them.”

CALLS TO ACTION:

Grab Asphalt & Algorithms—Amazon or signed copies at iBuyFromRandy.com.

Pitch yourself as a guest: wins, losses-turned-wins, and the lesson you’d share.

Watch for NFBA OKC coverage and keep building wins—one visible action at a time.

Hosts: Randy Chaffee (Host) and Wes Wyatt (Producer/Director)

Episode Summary:

Sales clichés like “numbers game,” “discovery meetings,” and “features and benefits” can stall deals. Lee Salz lays out a contrarian approach: replace discovery with consultation, lead with meaningful value, build empathetic expertise, tell memorable deal stories, qualify against a Target Client Profile, and always leave the first meeting with a defined next interaction. His new book, The First Meeting Differentiator, releases September 30 and focuses on practical moves you can use immediately.

Timestamps:

(0:00) Cold open: “Two ways to get back on the show…”

(0:21) Why Lee is back and why differentiation matters

(1:12) Lee’s sales contrarian stance

(2:58) New book mention; Randy’s Florida/Michigan aside

(4:00) Why “sales is a numbers game” backfires

(4:51) Quality over quantity in prospecting

(5:12) “You’re only as good as your next sale”

(6:20) The Sales EKG cycle

(6:56) End “discovery meetings” and why buyers dislike them

(7:58) Switch to consultation plus meaningful value

(8:10) Free resource: MeaningfulValue.com

(9:20) Real competition is every salesperson vying for the same meeting

(11:52) Social media parallel: competing for attention

(14:12) Consultation mindset means both sides get value

(15:29) Emotions drive decisions; engage them appropriately

(18:51) Empathetic expertise and “they get me”

(20:29) Four buying criteria: know, like, trust, expertise

(21:46) Law & Order lesson: all fact, no heart fails

(23:58) Deal Energizer: give the deal emotional life

(26:00) Qualify to lose early or avoid chasing ghosts

(27:25) Target Client Profile vs Ideal Client Profile

(28:56) Features, benefits, and boredom; tell stories instead

(30:18) The forgetting curve and story recall

(31:10) Build a Deal Pursuit Story Portfolio

(33:26) Paint the buyer’s picture of success

(34:08) Always schedule the next interaction before leaving

(36:00) Don’t ask “what’s your pain point” like a script

(38:52) PAIN acronym: Problem Action Inconvenience Neutral

(40:45) Switching has its own friction; stack value

(41:37) Family update: Lee’s sons and next chapters

(42:18) Why Lee’s work is actionable

(43:56) SAQ: Where is the low-hanging fruit

(44:46) Referral gap: 91 percent would refer, 11 percent ask

(45:50) Share of wallet: fastest path to revenue

(46:59) Parting advice: if you want them to do something, they need to feel something

(47:56) Close and call to action

Key Takeaways:

Replace discovery with consultation that delivers immediate, defined value to the buyer. Engage emotion first and support with logic; empathetic expertise wins because buyers feel “they get me.” Qualify against a Target Client Profile to protect time and pipeline health. Use stories to beat the forgetting curve and make solutions memorable. Always leave the first meeting with a scheduled next step. Grow faster by asking satisfied clients for referrals and expanding the share of wallet.

Resources and Links:

MeaningfulValue.com

BuildingWins.live

IBuyFromRandy.com

Randy Chaffee (Host)

Wes Wyatt (Producer/Director)

Guest: Josh Nowlin — VP (President-Elect) at NFBA; Director of Sales, Burrows Post-Frame Supply; Co-Host, Post Frame 360

Episode Summary:

Randy and Wes stack another conversation with industry friend Josh Nowlin to talk NFBA’s mission and why engagement—from scholarships to builder recognition—keeps the post-frame community thriving. They swap stories about board service, filling show aisles with the right attendees, and how to encourage more builders to submit projects for recognition.

Then they dive into practical safety and sales: Josh spotlights the Ridgeline Anchor system, how it installs during truss/purlin/roof stages, and why leaving permanent tie-off points is both the right thing and a smart differentiator at the kitchen-table sale. Randy previews sharing the product at the Construction Roll Forming Show (Dayton, Oct 1–2) and why “policy + simplicity” beats excuses on job-site safety.

Highlights & Takeaways

NFBA value: Real programs (education, recognition, inclusion) that serve builders, engineers, and manufacturers—not just titles.

Get involved: Local chapters and board service are pathways to give back and grow the industry.

Builder of the Year updates: More ways for any size builder to compete and be recognized.

Ridgeline Anchor = simple safety: Pre-attach at the truss, frame and sheet over it, ridge cap on top—permanent, discreet tie-off remains.

Sales edge: Include anchors in the proposal; it signals you protect crews and owners years later.

Cost logic: Add a few anchors per building—negligible vs. total job cost; meaningful vs. risk.

Chapters / Timestamps

00:00 Cold open: “Rack & stack” banter, Rock’em Sock’em vibes

02:06 Theme intro + welcome

03:19 NFBA talk: why service matters, programs that move the needle

08:58 Recognition & Builder of the Year: making it easier to enter

10:00 Next NFBA show headed to Oklahoma City; goal = qualified aisle traffic

15:10 Sponsor break — iBuyFromRandy.com

16:00 Product spotlight: Ridgeline Anchor—how it installs and stays forever

20:01 Retrofit options (metal over deck/shingle), residential uses, holiday lights, trades

24:53 Culture of safety: “policy + anchors” reduces excuses and risk

26:02 Pricing mindset: build it into bids; protect brand long-term

27:22 Sales differentiator: leave tie-offs for the owner’s future maintenance

28:19 Event plug: Construction Roll Forming Show, Dayton — Booth 110 (Oct 1–2)

31:02 Wrap with Josh; invite to Post Frame 360

33:03 Final event reminder + contact options

44:07 Outro

Notable Mentions / Resources

NFBA — National Frame Building Association (membership, recognition, education)

Burrows Post-Frame Supply (full package supply; sales enablement workflows)

Post Frame 360 (Josh’s podcast)

Ridgeline Anchor (permanent ridge tie-off solution for post-frame, metal, and shingle applications)

Construction Roll Forming Show — Dayton, Oct 1–2 (Randy at Booth 110)

Sponsor:

This episode is presented by Source One Marketing — iBuyFromRandy.com.

Pull Quotes:

“It’s not a cost—it’s positioning. You’re protecting crews today and owners for years.”

“Most accidents are avoidable when you make safety the policy and make it easy.”

Calls to Action:

Explore NFBA programs and recognition opportunities; consider local involvement.

Builders: add a few Ridgeline Anchors to every job—sell safety and peace of mind.

See the anchor live in Dayton (Oct 1–2), Booth 110—or contact Randy directly.

Host: Randy Chaffee

Producer/Director & Co-Host: Wes Wyatt

Guest: Lisa Ryan — keynote speaker, podcast host, author of 12 books, sales/retention strategist, and creator of Grategy (gratitude + strategy)

ABOUT OUR GUEST

Randy met Lisa Ryan at the NFBA show in Knoxville via mutual friend Marvin Montgomery.

Lisa helps manufacturing, construction, and skilled-trades companies retain their top talent—with practical culture, recognition, and retention systems (aka Grategy).

MAIN POINTS

Rack & Stack energy: The crew’s on a roll—three episodes back-to-back (they once tried five… never again; “three is the sweet spot”).

Retention beats replacement: Once you’re near market pay, the biggest levers are culture, connection, and recognition—not just dollars.

Boomerang effect: One firm reported 85% of leavers wanted to return; plenty come back even at ~30% less pay because the culture fits.

Health cost of toxic work: Burnout, poor sleep, and stress skyrocket in bad cultures; happiness at work improves mental/physical health (Lisa cites her husband’s before/after).

Loyalty’s a two-way street: Employees see layoffs everywhere. If companies want loyalty, they must demonstrate it (e.g., Worcester Brush’s “we cut hours before jobs” approach; only one layoff in ~50 years—and she was celebrated on return).

Friends at work matter: Gallup’s “best friend at work” item is real—friendships make leaving harder and daily work better.

Lisa’s 6 Gears of Grategy (culture toolkit):

Attitude (updated expectations; post-pandemic flexibility, even in construction)

Appreciation (leaders’ personal gratitude practice)

Access (to leaders and to tools/training)

Applause (tangible recognition done right)

Acts of Service (mission/meaning; rising importance for Millennials/Gen Z)

Accountability (small commitments, done consistently—not “another program”)

Start recognition the right way: Use the Apology Approach to reset trust: “I haven’t been letting you know how much I appreciate you—and I’m going to do better.”

Stay > Exit: Exit interviews often come too late; run stay interviews to learn why people stay, what they need, and what might tempt them to leave.

Mind the Glassdoor: Read and respond to reviews—and fix recurring themes; candidates check whether leadership is listening.

Books & formats:

Thank You Very Much: Gratitude Strategies to Create a Workplace Culture That Rocks — quick, choose-your-chapter playbook.

Gear Up for Greatness — Lisa’s business fable that embeds the 6 Gears.

All titles on Amazon (search “Lisa Ryan gratitude”).

Personal practice fuels professional results: Lisa has kept a daily gratitude journal since 2009 (five items each morning)—it rewires your brain to spot the good, even in hard seasons.

Show mantra, echoed today: Love what you do and do what you love.

NOTABLE QUOTES

“Oh, honey, they’re leaving you.” — Lisa Ryan (her inside voice to leaders who blame pay instead of culture)

“No employee ever quit because of too much training.” — Lisa Ryan

“I haven’t been letting you know how much I appreciate you—and I’m going to do better.” — Lisa Ryan (the Apology Approach to restart recognition)

“Exit interviews may be too late. Try a stay interview instead.” — Lisa Ryan

Host: Randy Chaffee

Producer/Director & Co-Host: Wes Wyatt

Guests: Ben Gay III (author of 'The Closers' series), Jason Williford (entrepreneur/author; Ben’s biographer)

ABOUT OUR GUEST(S)

Eighth visit from sales legend Ben Gay III—the book in the middle needs no intro.

Jason Williford discovered The Closers in his early sales days (timeshare → home improvement → real estate), later co-founded Real Estate Expert Advisors (Inc. 5000 at #354, #904, #1345), survived an ICU scare in 2020, and reconnected with Ben. He’s now writing Ben’s biography and aiming beyond the page (documentary/film).

MAIN POINTS

Opening banter:

“Four musketeers,” playful ribbing about why Ben keeps getting invited back—because he’s that good.

Jason’s sales roots & reset: One-call close training, “miss one → 15-minute autopsy → FIDO,” then a run in real estate hyper-growth; life perspective after a near-death ICU stay.

The biography project:

Working title: Born to Sell: The Good, the Bad, and the Ugly (title still evolving).

Narrative choice: mostly first-person Ben, layered with lessons (Hill, Nightingale, Mandino, Rohn, Ziglar).

Ambition:

NYT bestseller and a film/documentary (tonal comps: The Wolf of Wall Street—less vulgar, Glengarry Glen Ross, Forrest Gump, Mad Men).

Launch timing:

The manuscript could be completed in weeks, but the team will strategically time the release (e.g., around a holiday or early in the year).

Research ninja:

Jason keeps unearthing receipts—photos of San Quentin warden Red Nelson, tracking down cousin Donna Ashley Gay, and more.

Ben’s prison chapters—both sides of the wire:

Volunteer: ~250 Fridays teaching at San Quentin (People Builders).

Inmate: 6.5 years at Lompoc on a white-collar case he insists “didn’t happen”; hard-won advice: take the deal (unless it’s LWOP).

Ran the warehouse like a business (the “50-lb shrimp” incident), insisted on being addressed as “Mr. Gay,” earned ~$600/mo and sent $550 to Gigi, denied gate money due to a PSI rumor of “$30M in storage.”

Transformation story:

Lamont Bowens—from San Diego gang life to GED → college → law school → practice near the White House, now in the hunt for a youth federal judgeship.

Legacy threads:

The mastermind concept (Hill), Leadership Dynamics lineage (Bailey → Rohn → Robbins), and early-’70s People Builders work that echoed through the industry.

William Penn Patrick arc: Candid look at aircraft, politics (ran against Reagan in ’66), tragedies (ice-cream-parlor crash with 26 fatalities; Patrick’s own fatal P-51 crash; a later ranch owner’s crash)—the book won’t shy away from the dark.

Perspective & humor: Ben at 83—“playing the back nine,” sharing his ringer score (-18 over years), and saluting Gigi for on-air tech saves.

What’s next:

The Closers, Vol. 7 with Randy & Wes is still on the rails.

A boutique “Mastermind of the Century” retreat (with a Sausalito vibe) is in planning, and it will also serve as a filming location for the documentary.

NOTABLE QUOTES

“There are only two ways to get back on: you’re incredibly good, or you suck so bad we give you one last shot.” — Randy Chaffee

“FIDO — F it and drive on.” — Jason Williford

“You can be anything you decide to be if you’re willing to pay the price.” — Ben Gay III

“I did in prison what I do now: I ran a business, I spoke, I taught.” — Ben Gay III

“If you’re going to be an author, learn to spell the word ‘foreword.’” — Ben Gay III (to Randy, on his book)

Host: Randy Chaffee – “the Hybrid Road Warrior” and face of Building Wins Live

Producer/Director & Co-Host: Wes Wyatt

Guest: None

No guest this round. Randy and Wes pull back the curtain on planning, consistency, Q4 focus, and how they blend “Asphalt & Algorithms” — in-person relationship building with digital, podcasting, and AI. They also discuss current book projects: Randy’s Asphalt & Algorithms (now available), Wes’s book in progress, a joint project with Ben Gay III for The Closers series, and an upcoming Building Wins book.

MAIN POINTS

Busy season mindset: Back-to-school through Thanksgiving is a prime window; in Randy’s construction space, September through December can account for a massive share of the annual volume—urgency matters.

Consistency compounds: Most podcasts never reach 10 episodes; Building Wins has over 200 (and counting), and Warehouse Safety Tips is nearing 300. Treat your own initiatives like a client: schedule, batch, and build contingencies.

Hybrid > either/or: Post-COVID, keep the digital wins (video, streaming, social) while returning to handshakes and site visits. B2B is still P2P.

AI as a crutch, not a wheelchair: Use it for outlines, titles, descriptions, route planning, post-time optimization, and editing in your voice — but insist it ask clarifying questions and challenge you (no “yes-bot”). Keep your core skills sharp for when tech hiccups occur.

Market You First: People don’t just buy products; they buy you. Randy’s “I Buy From Randy” ethos is built on speed, service, fairness, and being reachable. Visibility = opportunities, and buyers must also feel safe with you.

Mastermind power: Their “Megamind” roots prove that asking, sharing, and showing up lead to guests, collabs, and friendships (e.g., Ben Gay III). Start your own circle.

Die empty: (Myles Munroe) — get your ideas out: blogs, books, podcasts. Only about 1% of people publish a book; your story helps someone.

Stack small wins: Little disciplines across business, health, and life create significant outcomes (think The Slight Edge). Wins compound.

NOTABLE QUOTES

“Visibility equals opportunity.” — Randy Chaffee

“Treat yourself as a client.” — Wes Wyatt

“AI should be a crutch, not a wheelchair.” — Wes Wyatt

“At the end of the day, B2B is still P2P — people to people.” — Randy Chaffee

“Love what you do and do what you love.” — Randy Chaffee

“Every shot not taken is a guaranteed miss.” — Wes Wyatt (Which is 99% borrowed from Wayne Gretzky's quote, "You miss 100% of the shots you don't take.")

“Die empty.” — Dr. Myles Munroe

“I coach people to sell themselves, NOT what they sell!” (YEP...10 words!) — Wes Wyatt

Host: Randy Chaffee – “the Hybrid Road Warrior” and face of Building Wins Live

Producer/Director: Wes Wyatt

Guest: Ed Drost – Real estate appraiser (Greater Baltimore area) & prolific creator using video + AI

ABOUT OUR GUEST(S)

Ed grew up in Baltimore City, moved to the suburbs, and got to appraising the scrappy way—after stints running a landscaping company and a 3am–10am bakery delivery route, then real estate sales. He offered to train for free and was an appraiser a month later. Today he services Baltimore City and surrounding counties from northern Baltimore County (near the PA line) and is known for consistent, high-quality, educational videos. A true hybrid pro, Ed leans hard into AI to ideate, outline, script, repurpose, and distribute his content at scale.

MAIN POINTS

Road-warrior to road-warrior: Randy and Ed swap notes—whether highways or alleys, the job is still P2P (people-to-people) and relationship-driven.

Ed’s path to appraising: Landscaping → bakery delivery → real estate sales → “I’ll work for nothing.” Apprenticed for a month; never looked back.

Caregiver grit: Ed cared for his wife through a decade with Alzheimer’s; that season shaped his perspective on work, consistency, and impact.

AI as a force multiplier:

Kills procrastination by rapidly producing outlines, scripts, posts, titles, and descriptions.

Repurposes YouTube transcripts into a podcast feed for SEO.

Helps Randy plan multi-stop travel (optimized routes, hotels, must-see accounts) and schedule posts at best-performing times per platform.

Pro tip from the show: talk to AI, don’t just type; tell it not to be a yes-man and to ask clarifying questions before it starts.

Consistency over perfection: Daily short-form videos + multi-platform posting. Start simple; improve setups and workflows over time.

No age excuses: If guys our age can adopt AI and video, anyone can. The mindset is what matters—be all-in.

B2B still = P2P: Even in complex sales, it comes down to two humans building trust; digital just gives you more (and faster) ways to do it.

Barndominiums cameo: Ed’s new to the trend; Randy points him to Mid-Atlantic builders—another example of industry crossover on the show.

NOTABLE QUOTES

“Visibility equals opportunities.” — Randy Chaffee

“I’ll work for nothing.” — Ed Drost (on how he broke into appraising)

“AI has cut my procrastination down.” — Ed Drost

“At the end of the day, it’s still P2P—people to people.” — Randy Chaffee

“If it’s that powerful, we’ll never change it.” — Ed Drost (on not fearing AI—use it instead)

“You don’t have to love it—but you gotta get it.” — Randy Chaffee

“Start simple and do a little better job than yesterday.” — Ed Drost

“Love what you do and do what you love.” — Randy Chaffee

Host: Randy Chaffee – “the Hybrid Road Warrior” and face of Building Wins Live

Producer/Director: Wes Wyatt

Guests:

Victoria Wolf – Creative Director & Book Cover Designer, Wolfe Design & Marketing

Rich Wolf – Publishing & Marketing Consultant, Wolfe Design & Marketing

ABOUT OUR GUEST(S)

Victoria is a self-taught graphic designer who pivoted in 2016 to specialize in book cover design—hooked by the creative challenge of capturing a story, fitting the genre, and delighting the author.

Rich spent decades as a road-warrior rep (then a financial advisor) before joining Victoria to handle publishing logistics, distribution, positioning, and book-launch marketing. Together—with editor Gail (The Savvy Red Pen)—they guide first-time and repeat authors from final draft to market-ready book and sustained promotion.

MAIN POINTS

Build the right team (then listen to them): Editor + designer + publishing/marketing pro. Don’t try to be the most intelligent person in the room—hire experts and let them challenge your assumptions.

Titles & covers are marketing, not memoir: The “title tinker” process aims for attention + curiosity; the subtitle clarifies value and fit. Balance the author's vision with what works in the genre. You shouldn’t just “like” a title—you should love it.

Genre signals matter: Readers are creatures of habit; cover design must feel native to the category while still standing out.

Editing is hard—and worth it: Accountability and iteration protect the reader experience and the author’s legacy. A book is a point-in-time snapshot; new editions can reflect future advancements in knowledge.

Your story is needed: Market “saturation” is a myth—your voice, lens, and experience make even familiar topics fresh.

Marketing books ≠ marketing everything else: Many principles carry over, but there are nuanced differences in distribution, positioning, and launch strategy—get specialized guidance.

Manage expectations & timelines: Under-promise, over-deliver, and let the project take the time it needs to be great.

Self-publishing ≠ do-it-alone: Hire pros; don’t design your own cover; consult early (they offer free 30–45 min intro calls).

Start before you’re “ready”: Avoid “getting ready to get ready.” There’s no perfect time—begin, then refine with the team.

NOTABLE QUOTES

“You pick the right people to be in your room—and you gotta listen to them.” — Randy Chaffee

“Book covers are the ultimate challenge—you have to wrap your head around the story, fit the genre, and make the author happy.” — Victoria Wolf

“The title, cover, and subtitle are a marketing piece—attention and curiosity first.” — Victoria Wolf

“I wasn’t going to accept ‘I think I like it.’ You have to love your title or we’re not doing it.” — Rich Wolf

“Self-publishing does not mean publishing by yourself.” — Rich Wolf

“Everybody has a story—someone needs to hear your perspective.” — Rich Wolf

“Don’t design your own cover.” — Victoria Wolf

“The internet will confuse you more than educate you—talk to a pro early.” — Rich Wolf

“Stop ‘getting ready to get ready’—start, then refine.” — Victoria Wolf

Host: Randy Chaffee – “the Hybrid Road Warrior” and face of Building Wins Live

Producer/Director: Wes Wyatt

Guests:

Stephanie Caffee – Senior Barn-dominium Loan Specialist, First Federal Bank of Kansas City

Meghan Fetters – Barn-dominium Loan Specialist, First Federal Bank of Kansas City

ABOUT OUR GUEST(S)

Stephanie and Megan make up the dedicated Barndominium Lending Team at First Federal Bank of Kansas City. With a decade each in mortgage lending, they now focus exclusively on one-time close construction loans for post-frame, steel-frame, and stick-built barndos in 48 states. Their bank is known industry-wide for allowing owner-builders (DIY general contractors) and even on-site RV living during construction—unique flexibilities that have earned them the nickname “The Barndo Loan Pros.”

MAIN POINTS

Start With Financing First: Secure a pre-qualification (700+ credit score, ≤43 % DTI) before you buy land or pay an architect; many customers underestimate the true cost-per-sq-ft.

60/40 Livable-Area Rule: For Fannie Mae compliance, at least 60% of the total square footage must be living space; oversized garages must be detached (a breezeway can be added later).

Owner-Builder Friendly: Except in Texas, borrowers can serve as their own general contractor; subcontractors must handle everything from “dirt to drywall,” and then owners can DIY finishes.

Appraisal Strategy: The bank requires one barndo comp; the remaining comps may be stick-built homes to support value in areas with few barndominiums.

Timeline: After pre-qualification, borrowers have ~90 days to gather invoices, plans, and budgets; disclosures, rate lock, and appraisal follow once the documents are received.

COVID-Era Boom: Remote work, homesteading, and multi-generational “compound” living have driven demand; barndos fit the large-shop + open-plan aesthetic.

Common Missteps: Designing a single-bed/loft plan <1,200 sq ft, expecting $100/sq ft build costs, or paying for plans before confirming loan eligibility.

Contact & Scheduling: Discovery calls, initiated via a Calendly link (displayed on-screen), kick off the process for borrowers, builders, or lumberyard partners.

NOTABLE QUOTES

“Financing is step one—fall in love with a floor plan after you know the budget.” — Stephanie Caffee

“Anything from dirt to drywall needs a pro; after that, paint it purple if you want.” — Meghan Fetters

“Our job is managing expectations so clients don’t spend thousands on plans they can’t finance.” — Stephanie Caffee

“Barndominiums aren’t garages with beds—they’re custom homes that happen to have metal skin.” — Randy Chaffee

Host: Randy Chaffee – “The Hybrid Road Warrior” and face of Building Wins "Live"

Producer/Director: Wes Wyatt

Guest: Adam Smith – Director of Sales at Metal Exteriors (Shiloh, OH) and U.S. military veteran

ABOUT OUR GUEST(S)

Adam grew up in central Ohio, served in the U.S. military, and worked in mortgages before finding his groove in construction. After nearly a decade in home-building sales management and another five years on the post-frame side, he joined Metal Exteriors in 2024 to lead national sales. Drawn by the company’s “do-the-right-thing” culture and relentless product innovation, Adam now helps drive growth for Metal Exteriors’ specialty metal panels—while still cheering loudly for the scarlet-and-gray.

MAIN POINTS

Metal Exteriors at a Glance: Founded in 2013 by Carl Yoder and his brother, manufactures roofing/siding panels and patents niche profiles like Elite Batten, Reveal Plank, and wood-grain prints.

Innovation Culture: Quarterly R&D goals; new profiles are sketched, prototyped, and launched fast—“mission #1” once green-lit.

Core Values: Inspiration, initiative, integrity—summed up as “always do the right thing.” No titles on the shop floor; leadership drives forklifts when needed.

Barndominium Boom: Post-frame homes with large shops are surging; Metal Exteriors tailors panels (including board-and-batten, standing seam, and wood-grain accents) for that market.

Social Visibility: Heavy use of LinkedIn, TikTok, Pinterest, etc., to show real builds and reinforce trust—an “always on” extension of face-to-face relationships.

Growth Vision: Expand from regional to genuine national supplier while keeping customer-first culture; focus on solving industry problems—not just adding volume.

Handling Problems: Company mantra—get ahead of issues, own mistakes, and fix them fast; tough days reveal true character.

The Question Adam Wishes People Asked: “What’s your overriding business principle?” (Answer: Do the right thing, every time.)

NOTABLE QUOTES

“We have no titles here—our GM spent six hours on a forklift yesterday.” — Adam Smith

“If it solves a problem and it’s the right thing to do, we won’t quit until it’s on the market.” — Adam Smith

“People buy from who they know, like, trust—and feel safe with. Social lets us prove that daily.” — Randy Chaffee

“Think about how many times people quit when the finish line was right around the corner.” — Adam Smith

“Not your father’s pole barn anymore—post frame can match any custom home look.” — Randy Chaffee

Host: Randy Chaffee – “the Hybrid Road Warrior” and face of Building Wins Live

Producer/Director: Wes Wyatt

Guest: Trent Wagler of Graber Post Buildings Inc.

ABOUT OUR GUEST(S)

Trent Wagler started at Graber Post Buildings Inc. right out of high school, assembling wood trusses before moving through various roles, including truss design, IT support, marketing, and now coil procurement/marketing. He’s seen the company’s expansion firsthand—from one metal panel line to a full‑scale post‑frame powerhouse producing trusses, nail‑lam columns, coil, and complete building packages. Trent’s role keeps him closely aligned with both product innovation and customer relationships across the post-frame supply chain.

MAIN POINTS

Graber Post Buildings Inc. Origins: Founded in 1973 by Glenn Graber, expanded from contracting to in‑house roll‑forming (first panel line in 1986), and now supplies nearly every post‑frame component.

Trent’s Career Path: Started on the shop floor, advanced to truss design, IT, marketing, and coil buying—proof of Graber’s “grow from within” culture.

Full-Line Supplier: Graber manufactures trusses, nail-lam columns, and metal panels, and ships coil to smaller roll-formers—helping dealers evolve without losing them as customers.

Barndominium Boom: Open floor plans, quick construction, and DIY-friendly kits are driving rapid growth; the trend is likely to accelerate over the next decade.

Metal Roofing Surge: Residential metal roofs now account for ~20% of the market; Trent predicts 30%+ growth within 10 years, thanks to new profiles, paint systems, and energy credits.

Design Evolution: Board-and-batten panels, horizontal siding, digital prints, and custom accents are elevating the aesthetics of post-frame buildings.

Future Vision: Continued expansion of Graber’s product lines, more advanced finishes, larger clear‑spans (100 ft wood trusses today), and stronger advocacy through NFBA and trade shows.

NOTABLE QUOTES

“If you’re in post frame and don’t know Graber Post, you’re not really in the industry.” — Randy Chaffee

“We can provide nearly every component of a metal building—all under one roof in Montgomery, Indiana.” — Trent Wagler

“High waters raise all tides; the prettier these barns get, the more everyone wants one.” — Randy Chaffee

“People see a Pinterest photo and realize a barn‑dominium isn’t just possible—it’s practical.” — Trent Wagler

“It’s not your father’s pole barn anymore.” — Randy Chaffee

Host: Randy Chaffee – “the Hybrid Road Warrior” and face of Building Wins Live

Producer/Director: Wes Wyatt

Guest: Gail Kerzner – The Savvy Red Pen, professional editor, writing coach, and publishing consultant

ABOUT OUR GUEST(S)

Gail, known as The Savvy Red Pen, has built a career helping aspiring authors craft their stories into powerful, polished books. With a background in teaching English and decades of experience in publishing and editing, she specializes in nonfiction and prescriptive storytelling. Gail also offers coaching for writers, guiding them through every step of the book‑writing process—from early drafts to final manuscript development and marketing. She is passionate about helping authors find their voice, maintain authenticity, and create books that truly connect with readers.

MAIN POINTS

The Origin of The Savvy Red Pen: Gail transitioned from teaching English to a career in editing and publishing; her brand emphasizes precision, heart, and humor.

Why Writers Need Coaching: Writing a book isn’t just about words—it’s about staying focused, understanding structure, and pushing through roadblocks; know your “why.”

The Editing Process: Developmental editing shapes the story; line editing polishes sentences; technical review catches grammar and formatting issues.

Teamwork for Success: Surround yourself with designers, formatters, and marketers so the book stands out and resonates.

Title and Cover Development: A strong title/cover can make or break market appeal; collaboration led Randy to rename his book Asphalt and Algorithms.

Celebrating Milestones: From “shitty first drafts” to polished finals, every stage is worth celebrating.

Reading Out Loud: Authors should read manuscripts aloud to improve flow and prep for speaking or audiobook work.

Mindset & Persistence: Writing is a marathon; staying the course and trusting the process separates finished books from abandoned drafts.

NOTABLE QUOTES

“I wouldn’t know whether to wind my butt or scratch my watch when it comes to this process, but Gail knows it inside and out.” — Randy Chaffee

“There’s magic in these pens—The Savvy Red Pen doesn’t just mark mistakes, it helps bring stories to life.” — Gail Kerzner

“Unless you’re all in, maybe not every day, but a little piece of every day, it’s never going to happen.” — Gail Kerzner

“Sometimes the biggest challenge in writing a book is realizing you’re a sprinter trying to run a marathon.” — Randy Chaffee

“As an editor, my job isn’t to change your voice but to make sure your voice is heard in the clearest, strongest way possible.” — Gail Kerzner

“Visibility equals opportunity, and a book gives you visibility in ways nothing else can.” — Randy Chaffee

Host: Randy Chaffee – "The Hybrid Road Warrior” and face of Building Wins Live

Producer/Director: Wes Wyatt

Guest: Jena Jackson, VP & Co-Owner, Indiana Metals (Bainbridge, IN)

ABOUT OUR GUEST(S)

Jena holds a communications degree from Purdue and spent years in corporate agriculture before teaming up with her husband, Jonathan, to launch Indiana Metals. What began as his idea to transition from installing standing-seam roofs into supplying them has grown into a fast-scaling roll-forming operation known for hands-on contractor training, tech-forward ordering tools, and a scroll-stopping TikTok presence. When she’s not running production or showing crews how metal can be “as easy as shingles,” Jena’s leaning into AI, robotics, and innovative social strategy to keep the company—and its customers—ahead of the curve.

MAIN POINTS

Origin Story: Sparked by a 2018 tour of a woman-run metal supply house in Montana, Indiana Metals went full-time in 2021.

Contractor-First Approach: Targets restoration and shingle roofers who are “metal-curious,” offering square-based ordering, Sherwin-Williams Roofing Passport + EagleView integration, and on-site roll-former rentals.

Dedicated Training Center: Four mock-roof stations host sales and install tracks, giving crews real-world reps before they reach a job site.

Tech & AI: Robotics on the shop floor, an in-house AI quoting tool in development, and daily ChatGPT use for copy and ideas.

Social Media Wins: Short-form video (especially TikTok) drives national visibility and leads, proving “visibility equals opportunity.”

What’s Next: Newly doubled production space, plans for a metro-Indy service hub, and continued automation to help employees do more with less.

NOTABLE QUOTES

“Sometimes you just gotta believe enough, know enough, and roll the old dice like a Yahtzee cup.” — Randy Chaffee

“We really try to make metal roofing as easy as shingles here.” — Jena Jackson

“If you’re not going to offer metal, someone else will.” — Jena Jackson

“Visibility equals opportunity, and it’s a real force multiplier.” — Randy Chaffee

“The 25-year-old today will be the buyer three years from now—I want them to know me when that time comes.” — Randy Chaffee

“Ask us how Indiana Metals can help your business; we’re here to show you.” — Jena Jackson

About Paul Price

• Originally from Asheville, North Carolina, Paul grew up in a large family with nine siblings.
• Joined the Marine Corps at age 20, serving for seven years before an injury led to an early honorable discharge at 27.
• Married for 14 years with four children (ages 12, 10, and 5-year-old twins), all of whom are homeschooled.
• He currently resides in Calhoun, Northwest Georgia, where he has lived for nearly ten years.
• After the Marine Corps, he re-entered the construction industry, initially focusing on roofing and gradually expanding into house framing, post-frame buildings, barndominiums, and decks.

The Paul Price Construction Philosophy

• Customer Experience: Paul prioritizes making the construction journey enjoyable for clients, ensuring open communication, and avoiding common frustrations.
• Quality and Pride: He takes immense pride in delivering high-quality products that he's proud to photograph and showcase.
• Relationships over Transactions: Paul aims to build long-term relationships with clients, hoping they'll return for future projects and refer him to others rather than focusing on one-time sales.
• Raving Fans: Inspired by "Raving Fans," Paul strives to create such positive experiences that clients become enthusiastic advocates for his work.
• Trust and Safety: He understands the importance of building trust, especially with larger projects like roofs or barndominiums, by being transparent and competent and reassuring clients that issues will be handled responsibly.

Business & Customer Insights

• Referral-Driven Business: The majority of Paul's work comes from word-of-mouth referrals, a testament to his commitment to quality and customer satisfaction.
• Social Media's Role: While referrals are primary, Paul uses social media to substantiate his work. Photos and posts demonstrate his capabilities and provide visual proof of his completed projects, reinforcing client decisions and building confidence.
• Transparency is Key: Paul emphasizes the importance of immediate honesty in the face of problems. Addressing issues directly and explaining solutions builds trust and prevents further complications.

What Paul Wishes Customers Would Ask

• "What's to be expected?": Paul believes customers would have a better experience if they asked more questions about the construction process, timelines, and potential challenges upfront. He makes an effort to inform clients, ensuring they feel informed and involved proactively.

Beyond Construction

• Weightlifting: A dedicated weightlifter for 17 years, Paul holds a degree in the field and finds it beneficial for mental clarity.
• Hobbies: He enjoys golfing and is a "pretty decent bowler."
• Family Life: With homeschooled children, Paul's family life is active. His oldest son recently started learning to play the banjo.
• Vacations: He enjoys an annual beach vacation to relax and reset.

Key Takeaways:

• A New Kind of Building Business: Learn how Elite Quality Structures operates primarily as a sales and marketing company, focusing on post-frame buildings, ag structures, and residential garages in the Southeast.
• The Power of Partnership: Alan explains his model of working with independent contractors, handling all the sales, planning, design, and coordination in-house to streamline the process for both customers and builders.
• Customer Experience is King: Alan emphasizes the critical role of urgent and clear communication with customers throughout the building process, ensuring their needs are met and expectations are managed.
• The Stoll Family Legacy: Discover the entrepreneurial spirit within the Stoll family, with multiple brothers owning and operating businesses within the building materials industry.
• The Value of Transparency: Alan emphasizes the importance of educating customers on available options and their benefits, even if it incurs additional costs, to ensure they make informed decisions and avoid future dissatisfaction.
• Social Media as a Force Multiplier: Randy and Alan discuss how platforms like Facebook and Instagram are leveling the playing field for newer businesses by allowing them to showcase their quality work and build trust with potential clients.
• Managing Expectations: The conversation stresses the importance of clearly outlining the building process from start to finish to customers, including their responsibilities regarding permits and site preparation, to prevent misunderstandings and delays.

Quotes:

• "My goal with Elite Quality Structures is that we want to be the number one choice of structures in the Southeast." - Alan Stoll
• "It's all about giving the customer a good experience and also, too, making the process streamlined for the builder." - Alan Stoll
• "If they're doing a lot of the communication, it's gonna be hard for them to focus on what they need to do right, which is doing a good job for the customer." - Alan Stoll
• "Customers are probably one of the best ways of advertising because once you get a few up, they're like, hey, my neighbor wants a building. If you did them good, then they're gonna talk you up to their neighbor." - Alan Stoll
• "I think the important factor right there... is knowing your product, knowing the value of it, knowing what it does, not being afraid of or scared of or ashamed of the price for that." - Randy Chaffee
• "Communication is key for sure." - Alan Stoll

Connect with Alan Stoll and Elite Quality Structures:

• Website: eqstructure.com

Guests: Paul & Emily Marshall (Mr. & Mrs. Post Frame)

Hosts: Randy Chaffee & Wes Wyatt

Key Highlights & Takeaways:

• Paul and Emily Marshall, known as Mr. & Mrs. Post Frame, are major influencers in the post-frame and barndominium industry, recognized for their educational YouTube content and industry leadership.
• Paul grew up on a farm in Illinois, played college basketball, and spent 15 years in law enforcement before transitioning to construction and content creation.
• Emily is from Iowa and helped pivot their brand from home remodeling (Marshall Remodel) to specializing in post-frame and barndominium builds.
• Their journey started with self-building a barndominium and documenting the process on YouTube, quickly gaining popularity and opening new opportunities.
• They now focus on supporting DIYers and professionals through their content and social media platforms.
• They co-own Backforty Buildings, an architectural firm specializing in barndominium plans, designing in 37 states last year.
• Backforty Buildings creates construction-specific plans for post-frame, stick-frame, and steel-frame homes, catering to various rural and homestead lifestyles.
• Barndominiums are more than structures—they're lifestyle choices that reflect values like rural living, agriculture, energy conservation, and family priorities.
• The Marshalls emphasize that barndominiums can be built using different methods (post frame, stick frame, steel frame) and that the dream is about how people want to live, not just the building itself.
• There is a growing trend of families building "compounds" with multiple homes on shared land, often to be closer to loved ones while maintaining privacy.
• Factors driving this trend include rising land prices, the desire for rural living post-COVID, and the benefits of shared resources and support among family members.
• The hosts highlighted and appreciated Paul’s law enforcement background, which led to a discussion about supporting first responders and military personnel.
• The conversation also touched on how the barndominium movement represents a shift towards intentional, values-driven living and the importance of helping clients realize their unique dreams.

Notable Quotes:

"We define barn-dominium as a lifestyle... When somebody says, 'I want a barn-dominium,' they're really telling you what they want to do with their lives." 🌱🏠

"The whole idea behind what we do is to help people build their dream." ✨

This episode of Building Wins Live welcomes back international guest and returning favorite David Rogers, the British author, consultant, keynote speaker, and now TEDx presenter. After some playful British accent banter between Randy and Wes, they dive into David’s journey—highlighting his leap from a high-level corporate career in the UK to launching his own consultancy, Fueled Fit and Fired Up. His mission? To help business leaders ask better questions, foster internal curiosity, and grow both personally and professionally.

David discusses the importance of quality questions in business, emphasizing how empowering frontline employees and thinking holistically can unlock real growth. He unpacks the psychology behind high-functioning organizations, why customer retention often trumps acquisition, and how siloed thinking can stall success. David also shares insights from his second book, The Business Explorer, and his recent TEDx talk titled The Art of Asking—a presentation rooted in behavioral science and his hospitality background.

From networking outside your industry to leaving books on park benches as marketing tools, David offers practical, relatable wisdom with a global perspective. Whether you're a solopreneur or C-suite executive, this episode delivers gold on strategy, mindset, and creating long-term business wins.

📘 Books: Fueled Fit and Fired Up & The Business Explorer: Your Route to Success

🎤 TEDx Talk: The Art of Asking (available via his Linktree and YouTube)

The episode starts with classic camaraderie, highlighting the friendships and networking that grow from shared values and mutual respect. Oak’s return to the show isn’t just a guest spot—it’s a reunion. He and Randy reflect on past meetups, plans, and the unique bond that builds when leaders connect beyond the stage.

Oak shares how his career evolved from a small-town Illinois upbringing to commissioning over 600 Army officers, deploying in Desert Storm, and delivering leadership talks nationwide. His current mission? Passing the torch. From ROTC classrooms to corporate conferences, Oak emphasizes that leadership is a privilege, not a position. Key themes include:

• Why real leaders get out from behind the desk
• The importance of knowing your people personally, not just professionally
• How assigning the right task to the right person increases both morale and results
• Why “celebrate today—it’s the last day it’s about you” still rings true for new leaders

The conversation also dives deep into Oak’s book, Your Leadership Legacy. Designed to be practical, not theoretical, the book offers chapter-by-chapter takeaways and personal reflection prompts, making it a go-to desk companion for new and seasoned leaders. Oak reveals how the book was born from a challenge at a church event and was written in less than a year. Bonus: Oak himself voices the audiobook.

Before wrapping up, Oak discusses his “Four F’s” method for recharging—faith, Family, Friends, and Fishing—and why leaders must protect their energy to lead effectively. He teases his upcoming second book, Arm Yourself for Success, and shares his excitement about reworking his website, media kit, and speaker reel.

Whether you’re a leader, aspire to be one, or love learning from real people doing impactful work, this episode is packed with wisdom, humor, and heartfelt perspective. As always, Randy and Wes bring out the best in their guests—and each other.

🛠️ Get Oak’s book on Amazon (paperback, hardback, ebook, or audio)

 🎧 Follow Oak and stay tuned for the release of his next book

 📍 Learn more and watch past episodes at BuildingWins.live

Until next time, go make today your best day ever (Until tomorrow)! 🙌

The show starts with a lighthearted exchange between Randy and Wes as they celebrate recording multiple episodes back-to-back, joking about how much better they look on audio versus video. They introduce guest Gary Reichert, founder of Shield Wall Media, known for publishing numerous industry magazines and hosting successful trade events.

Gary announces an exciting new venture—a children’s book series called Max Builds. The series aims to introduce construction trade concepts to young kids in an emotionally engaging way. By starting early, Gary's dog Max will be the main character, inspiring future interest in the trades.

The conversation then details the upcoming Post Frame Builder Show at Spooky Nook Sports Complex in Manheim, PA (June 25–26). Highlights include:

• A significant attendance increase over last year
• A strong focus on C-suite-level attendees and decision-makers
• Targeted educational sessions, including a Barndominium Panel (hosted by Randy)
• A unique venue with 16+ basketball courts transformed into a full show floor
• A Pennsylvania Dutch-themed banquet (yes, shoofly pie included!)

Finally, Gary shares the rebranding of Garage, Carport & Shed Builder Magazine into Plain Builder, a publication tailored explicitly to the Plain (Amish/Mennonite) communities. He also hints at more inclusive and respectful changes for future trade shows to accommodate this growing demographic.

Join us EVERY Friday at 3p EST - http://www.fb.com/buildingwins or https://www.linkedin.com/in/randychaffee/ - #LIVE and/or via #Replay. Find us on Apple - or via http://www.buildingwins.live.

Join us EVERY Friday at 3p EST - http://www.fb.com/buildingwins or https://www.linkedin.com/in/randychaffee/ - #LIVE and/or via #Replay. Find us on Apple - or via http://www.buildingwins.live.