Discover how Kevin Kroeze has revolutionized local shopping with his eco-friendly refill store, bringing sustainable habits to Glens Falls. Learn about innovative products, community impact, and tips to start reducing waste today.

This episode offers practical insights into small-scale sustainability initiatives and how local businesses can drive environmental change while effectively engaging communities. Tune in for actionable tips and inspiring stories!

Key Topics:

- Introduction to the Use Less Store and its refill-ery concept, emphasizing bulk and eco-friendly products

- The importance of reuse, recycling, and reducing plastic waste, including practical product swaps

- The role of thrifting and upcycling in supporting sustainability and reducing expenses

- The challenges and opportunities of starting a small, eco-conscious business

- Community engagement, marketing strategies, and collaborations, including local events like Ladies Night and farmers markets

- The benefits and logistics of refilling with traditional and new products, cost savings, and environmental impact

- Future plans, product sourcing, and the importance of small steps towards zero waste

- The significance of location, signage, and online presence for local business success

More Information:

- The Use Less Store of Glens Falls website

- The Use Less Store of Glens Falls Facebook

Key Topics

1. Founding story: Starting with a single customer and scaling rapidly within three to four years
2. Evolution of tech services: From hardware sales and on-premises solutions to cloud-based security and remote access
3. Strategic move: Transitioning to a multi-use facility to support growth and attract talent in upstate New York
4. Operational efficiencies: Streamlining processes through AI, standardized procedures, and reducing client count for personalized service
5. Client focus: Valuing quality, uptime, and proactive security over quantity of clients for better retention and less chaos
6. Company culture: Investing in employee benefits, team camaraderie, and reduction of turnover to improve service and morale
7. Future outlook: Incorporating AI, industry consolidation trends, and expanding talent reach across the East Coast
8. Advice for potential clients and employees: Valuing partnership, strategic guidance, and a strong culture over purely cost-driven decisions

More Information

1. ADK Techs Website
2. Jared on LinkedIn

Key Topics:

1. Ryan’s background and how he transitioned from music to coffee entrepreneurship
2. The evolution of Stinky's Coffee Co: from idea to opening
3. Strategic location choice near Northway exit 17 and its advantages
4. Coffee offerings: specialty pour-overs, seasonal lattes, and fresh roasted beans
5. The new food menu features gluten-free options and local sourcing
6. Vision for building a community hub and inviting locals to make the space their own
7. Future goals: visiting coffee farms in Guatemala and expanding roasting capabilities
8. The story behind the nickname "Stinky" and branding considerations

Further Information

1. Stinky's Coffee Co.

Key Topics:

1. The mission and activities of the Lake George Regional Chamber of Commerce
2. How small businesses and solopreneurs benefit from chamber membership
3. The importance of community networking, including Women in Business events
4. Upcoming events like karaoke mixers, vendor fairs, and fundraisers
5. Resources for estate planning, elder law, and elder care services
6. The role of chambers in supporting not just hospitality but diverse industries
7. How businesses can leverage chamber programs for growth and visibility
8. The value of local collaborations, including nonprofits and community retreats
9. Tips on joining and engaging with chamber activities to maximize benefits
10. Success stories of members who expanded their networks and skills

Resources & Links

1. Herzog Law Firmhttps://herzoglawfirm.com/
2. Kingsbury Printinghttps://kingsburyprinting.com/
3. Wiawaka Women’s Retreathttps://wiawaka.org/
4. Tri-County United Wayhttps://tri-countyunitedway.org/
5. Lake George Regional Chamber of Commercehttps://lakegeorgechamber.com/
6. Queensbury Billiardshttps://queensburybilliards.com/
7. Susan Blackburnhttps://susanblackburn.com/
8. Ann Donnellyhttps://anndonnelly.comandhttps://anndonnellysucessstories.com

(We apologize for the poor sound quality due to recording on location in the back of the shop. The stories we discuss are so good, we still needed to get this episode to you!)

Key Takeaways

1. The origins of Inside Edge and Reliable Racing date back to the 1960s.
2. The business evolved from a ski shop to a significant player in the ski racing equipment market.
3. Innovations in ski racing equipment have been a hallmark of the business.
4. Leadership transitioned in 2000, with a focus on product development and innovation.
5. The company was sold in 2017, continuing its legacy under new ownership.
6. The ski racing landscape is changing, with new opportunities for athletes.
7. Skiing and ski racing have become increasingly expensive for families.
8. The American dream is reflected in the success of family-run businesses.
9. Personal experiences in the ski industry highlight the importance of community and relationships.
10. Retirement does not mean stepping away from the industry; ongoing contributions are vital.

More Information

1. Inside Edge
2. Reliable Racing

Key Takeaways

1. The ski shop has been in operation since 1966, showcasing a rich family legacy.
2. Ski trips started in 1994, enhancing customer engagement and loyalty.
3. COVID-19 led to a reduction in operating hours, which surprisingly increased business.
4. Pricing strategies include free rentals for children under five and competitive adult rates.
5. The importance of experienced staff in providing quality service and fitting equipment.
6. Community relationships are vital for the ski shop's success and customer retention.
7. The shop has adapted to changes in technology and customer preferences over the years.
8. Social media marketing is becoming increasingly important for reaching new customers.
9. The ski industry faces challenges from online shopping and competition.
10. Maintaining a family business requires navigating generational transitions and employee loyalty.

More Information

Alpine Sport Shop

Key Takeaways

• Felicia has been involved in snow sports since childhood.
• The idea for Hometown Board Shop stemmed from a lack of local snowboard shops.
• Community engagement is crucial for the success of the shop.
• Starting a business requires a lot of planning and support.
• Mentorship can significantly impact a new business owner's confidence.
• Balancing customer service with backend operations is challenging.
• Finding the right team members is essential for business growth.
• Felicia's family plays a supportive role in her business.
• Safety and education in sports are important topics for the community.
• The future of Hometown Board Shop includes expanding product offerings and community events.

More Information

• Hometown Board Shop
• Ann Donnelly Success Stories
• Ann Donnelly Fractional COO

With energy costs rising and New York’s regulatory landscape shifting, businesses are facing unprecedented challenges in keeping their facilities efficient and resilient. Jason discusses how his team acts as "master integrators," helping everyone from K-12 schools to large-scale commercial facilities navigate these complexities.

"Stark Tech's success is tied to our client's success. If we're not ensuring that our clients are successful, we're not doing our job right." — Jason Tyler

Stark Tech prides itself on being a partner that "walks alongside" the client, leveraging decades of experience to phase out aging equipment and integrate new, cost-saving solutions. They also help businesses navigate the world of incentives, rebates, and grants to make these upgrades financially feasible.

More Information:

• Stark Tech
• Ann Donnelly Fractional COO
• Ann Donnelly Building Success Stories

Bodensieck emphasizes the importance of client communication and experience, as well as the need for tailored tax strategies. He also shares his future growth plans and the significance of networking in building his client base.

Throughout the discussion, Bodensieck highlights the challenges clients face and how he aims to provide solutions that alleviate their tax-related stress.

Key Takeaways

1. Bodensieck started AVB Taxes to help clients navigate tax complexities.
2. He finds personal tax work more rewarding than audit work.
3. Rental real estate is a significant niche for his business.
4. Small businesses often struggle with tax compliance and bookkeeping.
5. Alex emphasizes the importance of client communication and experience.
6. He aims to double his client base in the coming year.
7. Quarterly tax payments are crucial for avoiding penalties.
8. Networking has been key to building his client base.
9. He provides tailored advice for clients looking to buy homes.
10. Alex enjoys the creative aspects of running his own business.

More Information

1. AVB Taxes
2. Alex Bodensieck on LinkedIn
3. Ann Donnelly Fractional COO
4. Ann Donnelly Building Success Stories

Key Takeaways

• HR Ninja combines Lisa's passion for human resources and martial arts.
• Lisa's diverse background enhances her HR expertise.
• Self-employment presents unique organizational challenges.
• Business owners often need guidance on HR projects.
• Proactive HR can prevent financial exposures for businesses.
• Employee feedback is crucial for improving benefits.
• Different generations have varying workplace expectations.
• Community support is vital for small businesses.
• HR Cafe fosters networking and collaboration among HR professionals.
• Lisa aims to positively impact her local community.

Chapters

00:00 Introduction to HR Ninja and Lisa Boucher

02:47 The Journey into Human Resources

05:35 Challenges of Self-Employment in HR

08:23 Understanding Business Needs and HR Solutions

11:23 Navigating Employee Benefits and Compliance

13:59 The Importance of Employee Feedback

17:08 Building Community through HR Cafe

19:44 Future Aspirations for HR Ninja

More Information

• Lisa Boucher - HR Ninja

Additionally, Kara and her husband, Matt, are opening a shop, called Hometown, in Spring 2026. Hometown will be located in the newly developed area of Glens Falls on South Street. Hometown will sell furnishings, home decor, gifts, food items, all carefully curated for their shop, which is modelled on a local general store. In the lead-up to Christmas, they are holding some pop-ups in other shops in Glens Falls.

Key Takeaways

• KMCG helps nonprofits and small governments with capital projects.
• The consultancy focuses on sustainability and resilience in building.
• Kara transitioned from engineering to law to better influence decision-making.
• Sustainable buildings can lead to lower energy costs for tenants.
• Nonprofits often struggle with capital projects due to limited resources.
• KMCG acts as a buffer between clients and construction professionals.
• Kara’s passion for helping others stems from her upbringing.
• The nonprofit sector is driven by mission and community engagement.
• Entrepreneurship offers the freedom to innovate and make an impact.
• Every day in business presents new challenges and opportunities.

Chapters

00:00 Introduction to KMCG and Its Mission02:42 Kara’s Journey: From Engineering to Consultancy06:09 Focus on Sustainable and Resilient Building Practices08:39 Challenges in Affordable Housing and Community Projects11:20 Navigating Nonprofit Capital Projects12:33 Passion for Community and Charitable Work14:37 The Transition to Entrepreneurship and Its Rewards

More information:

• KMCG LLC
• Hometown Glens Falls
• Ann Donnelly Success Stories
• Ann Donnelly Fractional COO
  

Key Takeaways

1. Jacqueline started Math Refresh to address learning gaps in math education.
2. The pandemic highlighted the need for innovative online tutoring solutions.
3. Creating a safe space for students encourages them to ask questions.
4. Math education should focus on understanding concepts, not just memorization.
5. Engaging parents in their children's education is crucial for success.
6. Empowering girls in STEM is a key focus for Jacqueline's mission.
7. Online tutoring provides flexibility and accessibility for students.
8. Jacqueline's book aims to make math fun and engaging for children.
9. Math should be seen as relevant and applicable in everyday life.
10. The stigma around math needs to be broken to foster a love for learning.

Chapters

00:00 Introduction to Math Refresh and Its Mission02:20 The Journey of Starting a Math Education Business05:39 The Shift to Online Tutoring and Its Benefits08:57 Creating a Safe Learning Environment for Students13:56 Innovative Approaches to Math Education17:08 Future Plans for Math Refresh21:06 Empowering Girls in STEM33:08 Engaging Parents in Their Children's Education

More information:

1. Math Refresh
2. Ann Donnelly Success Stories - more episodes and articles
3. Ann Donnelly Fractional COO

Key Takeaways

• Serena started her yoga journey due to a shoulder injury.
• She became certified to teach Pilates and yoga during COVID.
• Hot Yoga Queensbury has been operating for 15 years.
• Community is essential for the success of her studio.
• Hot yoga offers both physical and mental health benefits.
• The studio offers a variety of classes, primarily hot yoga.
• Serena emphasizes the emotional connection in yoga practice.
• She plans to expand offerings with retreats and teacher training.
• The studio has 112 active members and a strong sense of community.
• Serena dreams of owning her own retreat center.

Chapters

00:00 The Journey to Hot Yoga Queensberry02:40 Building a Community Through Yoga05:06 Exploring Yoga Styles and Offerings08:01 The Benefits of Hot Yoga11:02 Challenges of Running a Yoga Studio13:41 Future Aspirations and Community Engagement

More information:

• Hot Yoga Queensbury
• Phone: 518-636-5354
• Email:info@hotyogaqueensbury.com

Key Takeaways

• New Trails Business Consultants helps individuals transition from corporate to business ownership.
• Franchising offers a wide range of industries and opportunities.
• Understanding the 'why' behind wanting to own a business is crucial.
• Franchise ownership requires a unique blend of entrepreneurial spirit and willingness to follow established processes.
• There are significant costs associated with starting a franchise, including licensing and operational fees.
• Janice's experience in franchising spans over 20 years, providing her with valuable insights.
• The importance of timing and personal circumstances when considering franchise opportunities.
• Franchise consultants provide essential support and guidance throughout the process.
• Community and support networks are vital for franchise owners.
• Franchising can be a pathway to personal and financial freedom, positively impacting local economies.

Chapters

00:00 Introduction to New Trails Business Consultants

01:55 Navigating the Franchise Landscape

05:46 Understanding Franchise Ownership

09:22 Janice's Journey in Franchising

13:17 Challenges of Starting a New Business

16:04 Financial Considerations in Franchising

18:43 The Importance of Timing and Fit

22:32 The Role of a Franchise Consultant

26:33 Community and Support in Franchising

29:09 Conclusion and How to Connect

More Information:

• New Trails Business Consultants Inc.
• Ann Donnelly Fractional COO
• Ann Donnelly Success Stories

The conversation highlights the importance of building relationships with clients, compliance with legal requirements, and the passion that drives their work in emergency response.

We also discuss the challenges of instructor development and the importance of community engagement through initiatives such as free training classes and events.

Key Takeaways

• Strategic Emergency Training was founded during the pandemic.
• The company started with CPR and AED training.
• They focus on building long-term relationships with clients.
• Compliance with legal requirements is crucial for businesses.
• AEDs are essential for public safety and are often underutilized.
• Training is offered for both individuals and businesses.
• Community engagement is a key part of their mission.
• They provide free training for new parents and community members.
• Instructor development is vital for maintaining quality training.
• Their personal backgrounds in emergency services enhance their training approach.

More information:

• Strategic Emergency Training & Consulting
• Ann Donnelly Building Success Stories - for more articles and podcast episodes
• Ann Donnelly Fractional COO

Key Takeaways

• Ralph’s passion for design stems from her family background.
• She transitioned to entrepreneurship during the COVID pandemic.
• Self-employment allows her to focus on her passion for design.
• Kitchen design involves many calculations and considerations.
• Reviving historical homes is a significant part of her work.
• Most of her clients come through word of mouth.
• Understanding client needs is crucial for successful designs.
• She enjoys working independently and values her creative freedom.
• Ralph believes homes have their own personalities.
• She encourages people to visit her showroom and connect.

More Information:

• Joël Lynn Kitchen & Bath Designs
• The Art of Home: Joël Lynn Designs Brings Decades Of Kitchen And Bath Expertise - Glens Falls Business Journal
• Ann Donnelly Success Stories - more episodes and useful articles
• Ann Donnelly Fractional COO & Business Advisor

Join Ann Donnelly as she learns about the culinary (and business) journey of Jakob White, the chef and co-owner of Cleome Table and Bar in Glens Falls, New York.

• Discover how Jakob's passion for cooking led him from Glens Falls to Boston to the Virgin Islands and back to his hometown, where he's now part of a vibrant restaurant revolution.
• Learn about the unique concept behind Cleome, where Southern-inspired comfort food meets creative twists, and how Jakob's experiences have shaped his approach to sustainable and heartfelt cooking.

Whether you're a foodie or just curious about the stories behind the dishes, this episode offers a delicious blend of nostalgia, innovation, and community spirit. Tune in to explore the flavors and stories that make Cleome a must-visit destination.

More information:

• Cleome Table + Bar
• Ann Donnelly Fractional COO/Business Consultant
• Ann Donnelly Success Stories

Chuck discusses the importance of networking, authenticity in marketing, and the role of vulnerability in connecting with clients. He emphasizes the need for disruption in traditional marketing practices and the value of storytelling in building relationships. He also explores the evolving landscape of social media and how to navigate it effectively.

In this conversation, we explore the evolving landscape of digital marketing, the integration of technology and AI, and the importance of community and collaboration in entrepreneurship. We discuss the challenges faced by small business owners, the ethical considerations of using AI, and the tools that enhance productivity. We discuss Chuck’s personal experiences of balancing work and family life, and the excitement of building innovative projects that foster local connections.

Key Takeaways:

• Improv classes helped Chuck overcome social anxiety.
• Networking can be gamified by helping others feel comfortable.
• Following your instincts can lead to unexpected opportunities.
• Life coaching can enhance marketing strategies by focusing on relationships.
• Vulnerability in storytelling builds trust with clients.
• Authenticity is crucial in a world filled with inauthenticity.
• Experimentation is key in adapting to changing environments.
• Social media should be approached with enjoyment and authenticity.
• Disruption in marketing can lead to better engagement.
• Building connections is about understanding and supporting others.
• Digital marketing has become more accessible, but expertise is still valuable.
• Technology is integral to daily life and business operations.
• AI can enhance productivity, but raises ethical concerns.
• Authenticity and storytelling are crucial in a tech-driven world.
• Productivity tools can help manage tasks and reduce decision fatigue.
• Balancing work and family can lead to increased productivity.
• Community building is essential for local entrepreneurship.
• Innovative projects can create new opportunities for collaboration.
• Embracing change and technology can lead to exciting developments.
• Listening to one’s instincts can guide effective work habits.

More Information:

• Identity Pending
• Chuck’s book “A Pocket Full of Seeds: Healing through Poetry – An Autistic Transgender Story”
• Chuck’s Social Media Profiles – LinkedIn, Facebook, Instagram, Threads
• Contentblocks – Chuck’s Referral Link

Carrie shares her journey from being a nurse to establishing her own Medical Legal Nurse Consulting practice, discussing the challenges she faced, the importance of networking, and the fulfillment she finds in her work.

The conversation also delves into the services she offers, including consulting for legal cases and providing continuing education for legal teams.

Carrie emphasizes the significance of education in reducing litigation risks and the value of building strong client relationships.

Key Takeaways:

1. Carrie Barber has 25 years of nursing experience.
2. Transitioning to entrepreneurship comes with challenges that mindset and hard work can overcome.
3. Networking is crucial for business success.
4. Expectations for immediate returns can lead to disappointment.
5. Maintaining a positive mindset is essential.
6. Referrals from clients are invaluable for growth.
7. Education plays a key role in legal consulting.
8. Continuing education can help reduce litigation risks.
9. Carrie's consulting services are tailored to client needs.
10. Building strong relationships with clients leads to repeat business.

More Information:

1. https://barbermedicallegalnurse.com/
2. https://anndonnelly.com
3. https://anndonnellysuccessstories.com

Wendy discusses the importance of community, accountability, and the challenges she faced while starting her business. She emphasizes the significance of overcoming self-doubt, embracing risks, and the value of implementing the Entrepreneurial Operating System (EOS) in her practice. Wendy also provides practical advice for aspiring entrepreneurs, highlighting the need for mentorship and building genuine relationships in business.

Key Takeaways:

• Wendy’s journey began with her experiences as a Girl Scout, emphasizing teamwork and understanding the rules of the game.
• She transitioned from the corporate world to entrepreneurship, founding WaldronWorks with a focus on building teams and growing businesses.
• Community and accountability are crucial for entrepreneurs, especially when transitioning from a corporate environment.
• Overcoming self-doubt is a common challenge; reflecting on fears can help clarify one’s value and capabilities.
• Wendy emphasizes the importance of taking risks and not regretting missed opportunities.
• Starting a business comes with logistical challenges, including time management and creating a productive work environment.
• Implementing the Entrepreneurial Operating System (EOS) provides structure and tools for effective leadership and management.
• Networking should be viewed as relationship building, focusing on genuine connections rather than superficial interactions.
• Aspiring entrepreneurs should seek mentorship and surround themselves with supportive individuals who understand their goals.
• It’s essential to define success in networking and focus on meaningful interactions rather than quantity.

More Information:

• Entrepreneurial Operating System (EOS) – Wendy Waldron, Certified EOS Implementer
• https://anndonnelly.com
• https://anndonnellysuccessstories.com

Ginny, who is also the current Chair of the Women's Business Council of the Adirondack Regional Chamber of Commerce, discusses the importance of networking, the challenges of starting a business, and the support available for women entrepreneurs in the Glens Falls community. Ginny emphasizes the value of stepping out of one's comfort zone and the significance of community resources in fostering business growth.

Key Takeaways:

• Ginny transitioned from a successful marketing career to entrepreneurship.
• Networking is crucial for business growth and opportunities.
• Starting a business requires stepping out of your comfort zone.
• Community support is vital for new entrepreneurs.
• Women in business can find valuable resources in local chambers.
• Zobel and Co Kitchens was born from a family collaboration.
• Flexibility in business allows for a better work-life balance.
• The growth of Glens Falls is beneficial for local businesses.
• Empowering women in business creates a supportive environment.
• Every entrepreneur should embrace challenges as learning opportunities.

More Information:

• https://zobelandco.com
• https://anndonnelly.com
• https://anndonnellysuccessstories.com
• https://www.adirondackchamber.org/councils-committees

The conversation explores Jess's journey into the art of photography, the vision behind creating a space for local artists, and the importance of community engagement.

The discussion also touches on the challenges of building a sustainable business model, the feedback received from the community, and future plans for classes and services.

Key Takeaways:

• The importance of community in the arts.
• Creating accessible spaces for artists is crucial.
• Feedback from the community can shape business offerings.
• Building a sustainable business model takes time and effort.
• Engagement through social media is vital for visibility.
• Collaboration with local artists enhances community ties.
• Offering classes can attract more visitors to the studio.
• Flexibility in services can meet diverse needs.
• Investing in quality equipment is essential for a professional space.
• Networking with local businesses can foster growth.

More Information:

• Light & Lens Studioshttps://www.lightandlensgf.com/
• Ann Donnelly Marketing & Business Consultant https://anndonnelly.com
• Ann Donnelly Success Stories https://anndonnellysuccessstories.com

James shares insights on navigating the luxury rental market, the significance of concierge services, and strategies for marketing during different seasons.

The conversation also touches on the role of technology in enhancing guest convenience and offers valuable advice for property owners and guests alike.

Key Takeaways

• LakeGeorgeVacay.com was created to fill a void in the luxury vacation rental market.
• The business aims to provide a resort feel for families and create lasting memories.
• Concierge services are being added to enhance guest experiences.
• Marketing strategies differ between peak and off-seasons.
• Technology, such as mobile apps and smart locks, improves guest convenience.
• Property owners should do thorough research before entering the short-term rental market.
• Guests should have a checklist of amenities and preferences when booking.
• Direct booking can save guests significant money compared to platforms like AirBnB.
• Community involvement is crucial for building a successful business.
• Creating unique experiences is key to standing out in the vacation rental market.

More Information:

• LakeGeorgeVacay.com
• Ann Donnelly Marketing & Business Consulting
• Ann Donnelly Success Stories

Sheila shares her journey from a bond trader to a successful recruitment entrepreneur, emphasizing the importance of risk-taking, research, and understanding competition in business.

The conversation covers various aspects of recruitment, including the significance of niche focus, effective strategies, and the role of networking. Sheila also discusses employee retention, the impact of remote work, and the importance of diversity in hiring.

The episode concludes with insights on the qualities to look for in candidates and the benefits of ongoing recruitment efforts.

Key Takeaways

• Sheila Greco transitioned from a bond trader to a recruitment entrepreneur.
• Risk-taking is essential for business success.
• Researching the industry is crucial before diving in.
• Understanding competition helps in strategic positioning.
• Niche focus can lead to better staffing outcomes.
• Recruitment strategies should be tailored to specific needs.
• Networking is key for job seekers.
• Employee retention requires ongoing engagement and support.
• Work-life balance is increasingly important for employees.
• Diversity in hiring leads to a more robust talent pool.

More Information:

SGA Talent website

Ann Donnelly Success Stories

Ann Donnelly Fractional COO & Business Advisor

Johanna shares her journey into the culinary world and emphasizes the connection between food, health, and wellness.

She discusses her commitment to sourcing ethical ingredients, expanding her restaurant brand, and creating a positive work environment.

The conversation also touches on maintaining quality and aesthetics in dining and the stories behind the restaurant's decor.

Key Takeaways

• Johanna's journey into the culinary world began with her mother's health struggles.
• The healing power of food is a central theme in Johanna's philosophy.
• Sourcing ethical ingredients is crucial for a sustainable restaurant.
• Creating a positive work environment leads to better customer experiences.
• Maintaining quality and aesthetics in dining enhances the overall experience.
• The restaurant's decor has unique stories and history behind it.
• Building relationships with farmers and artisans is essential for success.
• Johanna's approach to leadership focuses on empathy and understanding.
• The expansion of the Mint brand aims to reach more customers.
• The restaurant serves as a gallery for local artists, enhancing community ties.

More Information:

https://www.mint518.com/

https://anndonnelly.com/

https://anndonnellysuccessstories.com/

They discuss the origins of Shipology, the challenges faced during growth, and the importance of flexibility and adaptability in business. Keri shares insights on hiring practices, the significance of client relationships, and the excitement of celebrating client successes.

The conversation emphasizes the value of mentorship and encouragement for aspiring entrepreneurs, particularly women in business.

Takeaways

More Information:

https://shipologyus.com/

https://anndonnellysuccessstories.com/

https://anndonnelly.com/

More information:

• Kingsbury Printing Website
• Ann's article on Kingsbury Printing in the Glens Falls Business Journal
• AnnDonnelly.com
• AnnDonnellySuccessStories.com

They discuss the challenges of starting a new business, the importance of aligning with core values and creating an approachable environment for clients.

The conversation highlights the significance of teamwork, mission alignment, and investing in client relationships to foster long-term success.

Find out more:

- Meliora Law Firm

- Ann Donnelly Fractional COO

- Ann Donnelly Success Stories

Bouffard discusses the significance of financial separation for business owners and offers insights into effective spending and financial management. She highlights the comprehensive range of services her company offers and the benefits of remote work in reaching clients across the country.

For more infomation on Lourene Bouffard and Every Penny: https://everypennybooks.com/

Get more information:

Click here to read Ann's article about Nicole in the Saratoga Business Journal.

For more information:

Click here to visit Ann Donnelly Success Stories online.

Small Packages offers a variety of gift boxes, each filled with high-quality products, 85 percent of which come from women-owned or minority-owned businesses.

Listen to Riham's vision for Small Packages and get some great gift ideas, whether you are shopping for family or corporate gifts.

Get More Information:

SmallPackage.co

AnnDonnellySuccessStories.com

AnnDonnelly.com

Listen to common ways to extend your selling season and some great examples I've seen in my career working with businesses like this.

Click here to read more about How to Extend Your Selling Season on our website.

With nearly three-quarters of the US population using social media regularly, it’s a given that digital marketing is the best way to generate leads and get more customers in almost any type of business. Yet, a few people still feel that word of mouth or small ads in the local paper are the only ways to get business.

In this episode of Building Success Stories, Ann and Seth discuss why some small business owners are reluctant to use digital marketing, some answers to their issues, and how they can get started, even on a small scale, to get more leads and new clients.

It’s so easy to lose track of time this time of year. Schools are out, vacations and holidays happen, and we get out of our routine. Hopefully, you are having fun and enjoying the fruits of your labor from the first half of the year.

In this episode of Building Success Stories, Ann and Seth discuss:

- Why a Mid-Year Assessment is important.

- What to look at during the assessment.

- How to get back on track to reaching your annual goals.

- Can you do even better than you originally planned?

- Assessing progress in all areas of your life and why that's important.

You want to do everything but can only do one thing at a time. If you prioritize and plan, you can focus and start ticking off those “one things” that will lead you to achieve your goals in all “circles” of your life.

Visit our article for this episode to get Action Steps and more info: https://anndonnellysuccessstories.com/mid-year-assessment/

Throughout my years in digital marketing, I've met many business owners who did not have a good relationship with their digital marketing agency. Often, they were unsure if the agency was providing the services they paid for, were intimidated to ask for clarification on technical terms, had no idea what to ask for, etc.

During the presentation, I discussed my Digital Marketing / Website Development Action Plan Template, which I developed while working for Tourism Northern Ireland. I provided digital marketing audits and coaching for tourism-related businesses in that region. This template provides a detailed list of what to ask for when requesting quotations and giving instructions to providers.

Click here to view this content as a video presentation and request a download of the Digital Marketing / Website Development Action Plan discussed.

After this episode, you will know: Why it is important to have a good relationship with your digital marketing agency:

Born and raised in Killington, Vermont, Kate resides in Glens Falls, New York, with her dog Sasha and her three kiddos, Henry, Daniel, and Elizabeth. She currently serves on the boards of the Glens Falls Business Improvement District (BID), the Jackson Heights Elementary School PTA, and is on the advisory council of the World Awareness Children’s Museum, the A-GFTC Bicycle-Pedestrian Advisory Committee, and the WSWHE-BOCES Early College Career Academy (ECCA) Advisory Committee. 

In addition to her stellar marketing work, Kate is known in Glens Falls for her creative advocacy and event promotion. She is the founder of GlensFallsVegan.com. This summer, she is running the Glens Falls Vegan Festival, which will take place on August 10, 2024, and is involved in the first Glens Falls Mermaid Festival, which will take place on June 22, 2024.

We discussed her career, projects and passions, and life in Glens Falls, "Hometown U.S.A." She also announced her upcoming book, a collection of articles on parenting that she had written for her column in the Glens Falls Chronicle.

You will be inspired when you hear how Kate blends her personal passions with her professional skills to make such an impact on her clients and our community.

Because much of Hormozi’s work involves helping entrepreneurs build their businesses, much of the talk is about the traits of successful entrepreneurs, but the points discussed and the advice Hormozi and Mylett provide are relevant to anyone looking to reach their highest potential, whether it is in the professional or personal areas of their life.

Listen to this episode to hear my insights into the discussion between Mylett and Hormozi.

Topics included:

Click here to watch the podcast episode with Ed Mylett and Leili Hormozi on YouTube.

Read about The One Thing method of productivity and goal setting and Core Values: Find Purpose and Productivity with Your Core Values.

The company has customers in nearly every country and works with 145 distributors and partners worldwide. It has approximately 140 employees working between Glens Falls, two locations in Mexico, a European office in the United Kingdom, and a facility in India added last year.

We discussed what being based in Glens Falls means for the company and the area, how innovation and agility are at the core of the company’s success, and how marketing is not only used to reach potential customers and partners but also to educate and connect with potential future customers and employees at all stages of their careers. 

There is a lot of information and inspiration in this episode, which is a REAL Building Success Story.

(I apologize for the poor audio quality of this episode. My usual audio recorder failed on me!)

In this episode of Building Success Stories, producer Seth Cooper and I discuss the Buyer's Journey and the stages a person goes through before, during, and after deciding to purchase.

Considering these stages in all aspects of your digital marketing makes you more likely to engage the person, turn them into a solid lead, and then a loyal customer.

Listen to this episode to learn more about the Buyer's Journey, each stage, the content useful at each stage, how to use the stages in your digital marketing, and the risks you face if you don't consider the stages in your digital marketing.

Click here to read more about The Buyer's Journey - Understand the Stages & Use Them to Win Customers

In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to give an idea of the value Google and other search engines give to the pages in their index to determine the ranking of search results. Other terms used are Page Rank, Page Authority, and Site Authority.

Listen to this episode to learn the benefits of increasing Domain Authority, the steps needed to increase it, what should be involved in an Authority Building Strategy, and the risks you face if you don't increase Domain Authority.

Click here to read more about Domain Authority.

In Episode 26, Part 1, we defined SEO,  discussed how it increases traffic to your website, and how to research and select the "keyphrases" to target on your digital marketing channels.

Listen to Episode 27 for Part 2 of this discussion and learn how to use these keyphrases to optimize your website and other digital channels.

Read more about this topic at https://anndonnellysuccessstories.com/ep27/.

In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.

Listen to this episode to learn what SEO is, how it increases traffic to your website, and how SEO has and hasn't changed since the days of digital marketing in the late 1990s.

You will also learn about "keyphrases" and how to research and select the keyphrases to target on your digital marketing channels.

In Episode 27, we will discuss how to use these keyphrases to optimize your website and other digital channels.

Read more about this topic at https://anndonnellysuccessstories.com/ep26/.

In Part 1, Producer Seth and I discuss how digital marketing can be used for more than marketing and selling. You invest money, time, and other resources in your digital marketing channels, so consider what you can do with those channels beyond marketing and selling.

In Part 2, I discuss The Power of Partnership. If the pandemic has taught us anything, it is that it is important to work together to create opportunities for your industry and your region.

Read more about this topic at https://anndonnellysuccessstories.com/ep25/.

Whenever your busy season is, it is essential to plan and prepare to use your digital marketing channels to get the most out of opportunities that arise. You also need to plan to keep your marketing and sales going throughout the times when you probably feel you don’t have time to!

Listen to this episode to learn how to:

Read more about this topic at https://anndonnellysuccessstories.com/ep24/.

On your digital marketing channels, you must offer convenient ways to contact you that suit your audience’s preferences but are also manageable for you. Too many contact options can confuse you and your audience, especially if they are not easy for you to monitor and reply to promptly. Providing the right contact options is crucial for a positive user experience.

Which options depend mainly on the type of business, your industry, what you offer, how you offer it, etc. Here are a few things to consider when deciding what methods to offer.

Read more about this topic at https://anndonnellysuccessstories.com/ep23/.

So many people are afraid to write articles, marketing emails, or social media posts because they think they are not good enough.

Lack of confidence is usually due to a lack of experience—not in what they do professionally but in creating marketing content.

If you don’t get started, you don’t build the experience.

Or, you may get started, see little response, think it wasn’t good enough, not working, and give up.

Listen to this episode to learn more about overcoming perfectionism and procrastination with your content creation.

Read more about this topic at https://anndonnellysuccessstories.com/ep22/.

You see many articles about marketing to a specific generation or age group, but are these labels relevant to your business?

Listen to this episode to learn more about the generations and how you can use the information to develop more business.

Read More: The Generation Game - Baby Boomers, Gen Z, etc. - How They Matter (or Don't) to Your Business (Episode 21)

The list includes mostly free and easy things you can start today to get more likes, comments, and shares and connect more fully with your followers.

Have you claimed your Google Business Listing and kept it up to date? Do you regularly post content relevant and valuable to your target audience on your social media channels? Is your customer service so outstanding that people can't help but talk about your business? Listen to this episode to hear more about these tips and get many more you can start with today!

More info: My article Google Business Profile Optimization

We talk about how the center started as The Glens Falls Home. a residential facility for older women, and when another more suitable residential facility was developed, there was a name change, and the Conkling Center became a provider of programs and services for older adults in the community. "Our mission is to enhance the quality of life of seniors in the community directly and indirectly by providing services, programs, and opportunities to meet their ever-changing needs," says Tarantino.

Click here to learn more about The Conkling Center.

Click here to read Ann Donnelly's article about LARAC in the Glens Falls Business Journal.

Earlier this year, I wrote the article Most-Asked Marketing Questions (and some really short, to-the-point answers), but we go into more depth in this episode.

The straightforward advice on what to do and what not to do will be useful for anyone who wants to improve their results from their marketing activities.

We discuss how Weygand decided to take on the Appalachian Trail, her two attempts to complete the trail, lifelong lessons learned, writing and publishing her book, and her current business, April Fresh Cleaning.

Learn more about April Weygand: http://aprilweygand.com/

Get a copy of Trail Gimp on Amazon or Northshire Bookstore. There is at least one copy at our local library, Crandall Library -- ask your library to get it in!

We talk about how LARAC got started and hosted its well-known annual Arts Festival 52 years ago and how he and the staff of LARAC are carrying on the great work to support arts in this area with new exhibits and offerings throughout the year and distribute funding of approximately $100K to individuals and organizations in 2024.

Unfortunately, since this was recorded, Casaboma has announced the upcoming closure of the Mountain Gallery, which he speaks fondly of during this episode. Click here to learn more about LARAC.

Click here to read Ann Donnelly's article about LARAC in the Glens Falls Business Journal.

I first met Dr. Borgos-Hatin when she came to speak to the Lake George Regional Chamber of Commerce's Women in Business Group and was very impressed with her vast knowledge. Since then, we have crossed paths many times, and she never fails to impress, whether she is celebrating the successes of her students on social media or presenting a cocktail mixing demonstration at the Adirondack Wine & Food Festival!

Click here to read my article about Dr. Borgos-Hatin in the Glens Falls Business Journal.

Read Ann Donnelly's article on Ryan Holderman and The Gym in the Glens Falls Business Journal.

Bonus Content! An interview with Ashley Heald from Peak Nutrition in Glens Falls.  Find Peak Nutrition on Facebook!

Read my article on Peak Nutrition in the Glens Falls Business Journal.

Recommended Reading: The ONE Thing by Gary Keller & Jay Papasan.

Listen to Blanton speak about how she got started in Marketing, and how she successfully promotes the Chamber and its members, even though she "hates" selling. We cover how marketing has changed over the years and what we should consider for the future.

Click here to see more about the Adirondack Regional Chamber of Commerce.

Raeth started his culinary training with an apprenticeship in his native Germany in 1984 and has worked in some of the top restaurants in Germany, Italy, France, and Switzerland. After an initial stay in the US in the early 1990s, he returned to stay permanently in 2000 and has since worked in a number of the area's top country clubs and restaurants. For the last 13 years, Raeth spent most of his time out of the kitchen, working in sales for Sysco, the world’s largest wholesale food distributor.

Listen to Raeth speak about his experience, his vision for the new restaurant, how he has built an amazing team, and how he is bringing a more authentic, less touristy, German dining experience to Queensbury.

I had the pleasure of interviewing Raeth for an article in the Glens Falls Business Journal:  Click here to read the article.

Visit the Spargel on 9 website.

In September 2023, I used a survey to ask business owners about their greatest needs for marketing and sales. The greatest need, the top for 50% of respondents, was finding time to work on marketing and sales. Very often, marketing activities are pushed to the bottom of the list because other day-to-day operations of the business take priority. If you don’t make marketing more of a priority with dedicated time allocated, it will stifle the growth of your business. In the podcast, I discuss this problem and ways to make time for marketing to increase sales and grow your business.

Read More: How to Make Time for Marketing to Grow Your Business

After you identify WHO, WHAT, WHERE, WHEN, and WHY, it is time for HOW to develop your PITCH. Use all of that information to determine how to develop content that will reach, engage, and sell to more of your ideal customers.

Bonus Content: My Finger Lakes Wine Tasting Trips and Why Customer Service is Important

After you identify WHO, WHAT, WHERE, and WHEN for your target market, you look at WHY — what drives the individuals that comprise your ideal audience? What is their overall "why" that determines why they make their own decisions?

After you identify WHO, WHAT and WHERE for your target market, you look at WHEN. Identify the times that are relevant to your target audience. When are they online? When will they be likely to open your emails? This will help to determine when to schedule content delivery. When is the best time to meet in-person? Is that the better technique or another technique to best engage your ideal customer?

After you identify WHO and WHAT for your target market, you look at WHERE — where do they go in person and on the internet. Where do you need to be to reach your target audience? Identify all of these places relevant to each segment of your target audience.

After you identify WHO is in your target market, you then look at WHAT — the needs and wants of this audience for which you can provide a solution. Many businesses try to engage their audience by talking about the business or themselves but to engage better, you must connect with the audience through their own interests.

To start your target market research, you need to identify WHO is in your target market. If you already have clients, who are your ideal clients? Once you’ve identified these, proceed to gather information that will help you to engage them quickly and strongly: demographic information, interests, work-related characteristics, etc.

Overview of the information in this episode:

Ann Donnelly has 25 years of digital marketing experience and 40 years of business management experience in various organizations — from a private university to a  Fortune 500 international printing firm to building a successful accountancy and business advisory firm*.  As a digital marketing consultant with this combination of expertise, she will develop a digital marketing strategy integrated with your overall business strategy.