<![CDATA[The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers]]>14cba5ea-d670-5b66-a518-9aa0f63b829fFri, 10 Apr 2026 01:00:06 +0000Captivate.fmAyo Abbas, Marketing Consultanthttps://artwork.captivate.fm/6f81c55a-84e8-4d3b-b826-11797880a117/e70382d1824eed07bf51f8b9742413cd1ad490e9f893e8ff33e49d552d3c73ea.jpgThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersAyo Abbas, Marketing ConsultantAyo Abbas, Marketing ConsultantThe Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now. Key themes covered: - Digital marketing for engineers and architects - Social media for engineers and architects - Instagram marketing for engineers and architects - Websites and online marketing - Marketing strategy for engineers and architects Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing. https://www.abbasmarketing.com/marketing-podcastfalseepisodichttps://feeds.captivate.fm/built-environment-marketing/nopodcastSupport the show!The seven deadly sins of built environment comms with Aceil Haddad, Lisa Levy and Ayo AbbasThe seven deadly sins of built environment comms with Aceil Haddad, Lisa Levy and Ayo AbbasWhat does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born.

In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lisa Levy (independent comms consultant) to introduce the BE Comms Collective, a group of senior strategic communications specialists tackling the chronic comms failures they see across built environment organisations.

Together we break down the seven deadly sins of built environment communications: from missing the bigger picture to a lack of crisis preparedness, short-term thinking to leadership that fails to listen.

We also introduce a free diagnostic tool that helps organisational leaders identify which comms challenges are most pressing which you can access here https://www.matt-pr.com/get-diagnosed, and we explain how the Collective brings the right senior expertise to each brief.

If your organisation is navigating major infrastructure, stakeholder engagement, or reputation management, this one's for you.

About the show

The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

Donate to help cover the costs for making this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>What does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born.

In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lisa Levy (independent comms consultant) to introduce the BE Comms Collective, a group of senior strategic communications specialists tackling the chronic comms failures they see across built environment organisations.

Together we break down the seven deadly sins of built environment communications: from missing the bigger picture to a lack of crisis preparedness, short-term thinking to leadership that fails to listen.

We also introduce a free diagnostic tool that helps organisational leaders identify which comms challenges are most pressing which you can access here https://www.matt-pr.com/get-diagnosed, and we explain how the Collective brings the right senior expertise to each brief.

If your organisation is navigating major infrastructure, stakeholder engagement, or reputation management, this one's for you.

About the show

The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

Donate to help cover the costs for making this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>89d1678a-cd56-4f4a-9fef-1d4e7ee1840aFri, 10 Apr 2026 02:00:00 +010025:21falsefull9999"I'm just not seeing your stuff on LinkedIn" with Ayo Abbas"I'm just not seeing your stuff on LinkedIn" with Ayo AbbasWelcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan.

Key takeaways

  1. LinkedIn organic reach is declining across the board
  2. Engagement now matters more than reach
  3. Being connected no longer guarantees visibility
  4. Hashtags are losing their role as content signals
  5. Comments can outperform standalone posts.

Resources and links

BEMS roundup episode from end of 2025

Reports on the 360Brew algorithm

LinkedIn Post Performance Tracker and/or training ayo@abbasmarketing.com

About the show

The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

Donate to help cover the costs for making this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan.

Key takeaways

  1. LinkedIn organic reach is declining across the board
  2. Engagement now matters more than reach
  3. Being connected no longer guarantees visibility
  4. Hashtags are losing their role as content signals
  5. Comments can outperform standalone posts.

Resources and links

BEMS roundup episode from end of 2025

Reports on the 360Brew algorithm

LinkedIn Post Performance Tracker and/or training ayo@abbasmarketing.com

About the show

The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

Donate to help cover the costs for making this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>33b48040-c22b-4d4c-bbb3-90a51d775c2eFri, 20 Mar 2026 02:15:00 +010012:27falsefull989825 Years on: what's really changed in construction marketing25 Years on: what's really changed in construction marketingWelcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. Together we chart the evolution of construction marketing: from the old PR vs advertising divide, through the explosion of digital channels, to the AI era we're now navigating.

Anna brings sharp, no-nonsense realness on what great clients look like, why strategy is still misunderstood, how digital measurement changed everything, and the counter-intuitive case for investing in your brand hardest when the market is at its toughest.


Key takeaways

  1. What great clients do differently (and strategy vs tactics)
  2. Trust, AI, and the role of media / gatekeepers
  3. Expectations, complexity, and measurement in modern marketing
  4. Future-facing skills: brand building, critical thinking, and using AI well

Resources and links

  1. Ayo Abbas on LinkedIn
  2. Abbas Marketing website
  3. Ridgemount agency website
  4. Anna Hern on LinkedIn
  5. Contact Ayo: ayo@abbasmarketing.com

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

Donate to help cover the costs for making this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. Together we chart the evolution of construction marketing: from the old PR vs advertising divide, through the explosion of digital channels, to the AI era we're now navigating.

Anna brings sharp, no-nonsense realness on what great clients look like, why strategy is still misunderstood, how digital measurement changed everything, and the counter-intuitive case for investing in your brand hardest when the market is at its toughest.


Key takeaways

  1. What great clients do differently (and strategy vs tactics)
  2. Trust, AI, and the role of media / gatekeepers
  3. Expectations, complexity, and measurement in modern marketing
  4. Future-facing skills: brand building, critical thinking, and using AI well

Resources and links

  1. Ayo Abbas on LinkedIn
  2. Abbas Marketing website
  3. Ridgemount agency website
  4. Anna Hern on LinkedIn
  5. Contact Ayo: ayo@abbasmarketing.com

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

Donate to help cover the costs for making this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>8c8a5ce2-6d5d-4eeb-aba7-a1a8c33fdd1aFri, 06 Mar 2026 02:30:00 +010031:08falsefull9797Are you networking in the right rooms? with Ayo AbbasAre you networking in the right rooms? with Ayo AbbasWelcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I had to make between two events on the same day, and why choosing the less familiar option led to two potential project conversations by the time I got home.

This episode looks at why strategic networking has to match your positioning and what happens when it doesn't.

If you're an architect, engineer, or consultant spending time going to events that aren't converting, this one's for you.


Key takeaways

  1. Your networking strategy should directly reflect your positioning
  2. Being 'out there' isn't enough. Visibility only counts when you're visible to the right people
  3. Most firms are spending the majority of their networking time with competitors
  4. Strategic networking comes down to three things happening at once: the right decision makers, at the right time, in the right context
  5. The firms winning better work at better fees go to fewer events — but they make each one count. Focus beats volume every time.

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

Donate to help cover the costs for making this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I had to make between two events on the same day, and why choosing the less familiar option led to two potential project conversations by the time I got home.

This episode looks at why strategic networking has to match your positioning and what happens when it doesn't.

If you're an architect, engineer, or consultant spending time going to events that aren't converting, this one's for you.


Key takeaways

  1. Your networking strategy should directly reflect your positioning
  2. Being 'out there' isn't enough. Visibility only counts when you're visible to the right people
  3. Most firms are spending the majority of their networking time with competitors
  4. Strategic networking comes down to three things happening at once: the right decision makers, at the right time, in the right context
  5. The firms winning better work at better fees go to fewer events — but they make each one count. Focus beats volume every time.

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

Donate to help cover the costs for making this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>a2a9f43d-603b-4f9d-b31a-5e96483c7333Fri, 20 Feb 2026 02:00:00 +010013:43falsefull9696Lost in translation: UK–US AEC marketing, AI, and business growth tips with Keelin CoxLost in translation: UK–US AEC marketing, AI, and business growth tips with Keelin CoxWelcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

In this special crossover episode with Keelin Cox from The AEC Marketer podcast. In this episode we're talking about what's really happening with AI in marketing (spoiler: quantity is up, quality is questionable), why AEC marketers still aren't getting the strategic recognition they deserve, and what UK firms need to know before attempting to crack the US market.

This is a rare behind-the-scenes conversation between two marketers who've spent their careers proving that marketing in the built environment is far more than just proposals and pretty pictures.

This is part II of the episode where I'm interviewing Keelin and if you want to check out part 1 where Keelin interviews me on her show head here http://aecmarketeer.fireside.fm/141

Key takeaways

  1. How to use AI as a strategic tool rather than a content crutch - and why the difference matters for quality
  2. Why marketers need to speak the language of business: KPIs, win rates, and bottom-line impact
  3. The critical mistake most firms make when they think "marketing" means "proposals person"
  4. What UK AEC firms must understand about US state licensing, office requirements, and regional differences before expanding
  5. How to translate your strategic value into terms that leadership actually understands and respects
  6. The game-changing mindset shift: clients aren't buying your time, they're buying your 20+ years of expertise

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

Donate to help cover the costs for making this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

In this special crossover episode with Keelin Cox from The AEC Marketer podcast. In this episode we're talking about what's really happening with AI in marketing (spoiler: quantity is up, quality is questionable), why AEC marketers still aren't getting the strategic recognition they deserve, and what UK firms need to know before attempting to crack the US market.

This is a rare behind-the-scenes conversation between two marketers who've spent their careers proving that marketing in the built environment is far more than just proposals and pretty pictures.

This is part II of the episode where I'm interviewing Keelin and if you want to check out part 1 where Keelin interviews me on her show head here http://aecmarketeer.fireside.fm/141

Key takeaways

  1. How to use AI as a strategic tool rather than a content crutch - and why the difference matters for quality
  2. Why marketers need to speak the language of business: KPIs, win rates, and bottom-line impact
  3. The critical mistake most firms make when they think "marketing" means "proposals person"
  4. What UK AEC firms must understand about US state licensing, office requirements, and regional differences before expanding
  5. How to translate your strategic value into terms that leadership actually understands and respects
  6. The game-changing mindset shift: clients aren't buying your time, they're buying your 20+ years of expertise

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

Donate to help cover the costs for making this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>6a63f6c6-634a-48cb-997e-c704c0d725c1Fri, 30 Jan 2026 08:30:00 +010018:44falsefull9595Communicating your value: lessons learned from 25 years in marketingCommunicating your value: lessons learned from 25 years in marketingThis month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere.

Key takeaways

  1. Why you must understand that clients aren't buying your time
  2. Identify your unique value proposition and share it via real-world examples
  3. Apply the 3-step Value Framework:
  4. The importance of articulating your value clearly to avoid the "race to the bottom"
  5. Why you need to own who you are and stop apologising

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.


iiXlDJoqObIMMcYPE4od


]]>This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere.

Key takeaways

  1. Why you must understand that clients aren't buying your time
  2. Identify your unique value proposition and share it via real-world examples
  3. Apply the 3-step Value Framework:
  4. The importance of articulating your value clearly to avoid the "race to the bottom"
  5. Why you need to own who you are and stop apologising

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.


iiXlDJoqObIMMcYPE4od


]]>db61c9c9-97c2-47af-8b7e-ac47584021ebFri, 16 Jan 2026 02:30:00 +010010:15falsefull94942025 reflections and a nod to '262025 reflections and a nod to '26Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.

It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026.

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Episodes in 2025

Ep 92: AI in marketing: The good, the bad, and the reality

Ep 91: Why marketing funnels don't work for B2B and what to do instead

Ep 90: Lessons learned from 5 years of podcasting

Ep 89: Using spoken communication to build confidence and authority with Tom Coupe

Ep 88: Architecture and construction industry awards from three perspectives

Ep 87: How to bring 'boring' industries to life with Michelle Garrett and Ayo Abbas

Ep 86: Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas

Ep 85: Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas

Ep 84: Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements

Ep 83: Reframing sustainability and climate communications with Rosie Cade and Brigitte Clements

Ep 82: We’re back for 2025

]]>Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.

It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026.

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Episodes in 2025

Ep 92: AI in marketing: The good, the bad, and the reality

Ep 91: Why marketing funnels don't work for B2B and what to do instead

Ep 90: Lessons learned from 5 years of podcasting

Ep 89: Using spoken communication to build confidence and authority with Tom Coupe

Ep 88: Architecture and construction industry awards from three perspectives

Ep 87: How to bring 'boring' industries to life with Michelle Garrett and Ayo Abbas

Ep 86: Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas

Ep 85: Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas

Ep 84: Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements

Ep 83: Reframing sustainability and climate communications with Rosie Cade and Brigitte Clements

Ep 82: We’re back for 2025

]]>89234172-0309-4414-8df9-5ebcf5a7cad9Fri, 19 Dec 2025 01:45:00 +010021:46falsefull9393AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian DownerAI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian DownerIn this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.

Key takeaways

Stuart and Kristian shared:

  • How to unlock AI's creative potential while preserving brand authenticity
  • Ways to build robust AI governance that enables innovation
  • What effective AI leadership looks like in progressive marketing teams
  • The opportunity to create sustainable competitive advantages in an AI-driven market
  • How to strategically position your team for the AI-enhanced future

Resources and links

Abbas Marketing

Limeslade

Dowsocial Marketing

Fyxer.ai - Meeting management and transcription tool

NotebookLM - Document summarisation and podcast creation

Crystal Knows - LinkedIn profile analysis tool

Social Media Marketing podcast - AI marketing resources and tools

MIT study on AI making people lazy

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.

Key takeaways

Stuart and Kristian shared:

  • How to unlock AI's creative potential while preserving brand authenticity
  • Ways to build robust AI governance that enables innovation
  • What effective AI leadership looks like in progressive marketing teams
  • The opportunity to create sustainable competitive advantages in an AI-driven market
  • How to strategically position your team for the AI-enhanced future

Resources and links

Abbas Marketing

Limeslade

Dowsocial Marketing

Fyxer.ai - Meeting management and transcription tool

NotebookLM - Document summarisation and podcast creation

Crystal Knows - LinkedIn profile analysis tool

Social Media Marketing podcast - AI marketing resources and tools

MIT study on AI making people lazy

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>0455cd6e-ab03-4d9d-bcb1-e510b6d782f6Fri, 25 Jul 2025 02:15:00 +010039:47falsefull9292Why marketing funnels don't work for B2B and what to do insteadWhy marketing funnels don't work for B2B and what to do insteadMarketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.

oh and here are the two LinkedIn posts that sparked this conversation:

Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA

Anna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA

Resources and links

Abbas Marketing

Afand.co

EsTeam.Pro

April Dunford

Alice Widger - Milk It Digital

Katelyn Bourgoin

Chris Walker

Antonia Wade - Transforming the B2B Buyer Journey

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.

oh and here are the two LinkedIn posts that sparked this conversation:

Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA

Anna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA

Resources and links

Abbas Marketing

Afand.co

EsTeam.Pro

April Dunford

Alice Widger - Milk It Digital

Katelyn Bourgoin

Chris Walker

Antonia Wade - Transforming the B2B Buyer Journey

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>cb22795d-af51-4337-8769-72e1a5c1ffbfFri, 11 Jul 2025 02:30:00 +010037:37falsefull9191Lessons learned from 5 years of podcastingLessons learned from 5 years of podcastingIn this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd.

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd.

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>8e2e70f6-a8e5-44e1-8dad-b5e882459763Fri, 04 Jul 2025 02:30:00 +010007:15falsefull9090Using spoken communication to build confidence and authorityUsing spoken communication to build confidence and authorityIn this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.

He shares:

How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects

Ways to build client trust through storytelling

What makes great architectural communicators stand out - It's not just brilliant design but being adaptable

The need for structured preparation frameworks

How to handle unknown questions confidently

Ways to scale relationship management across a firm

And much more.

Resources and links

Abbas Marketing

Design Communication Training

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.

He shares:

How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects

Ways to build client trust through storytelling

What makes great architectural communicators stand out - It's not just brilliant design but being adaptable

The need for structured preparation frameworks

How to handle unknown questions confidently

Ways to scale relationship management across a firm

And much more.

Resources and links

Abbas Marketing

Design Communication Training

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>319c8937-229a-4c44-b23a-615a98638f8aFri, 20 Jun 2025 02:30:00 +010034:50falsefull8989Architecture and construction industry awards from three perspectivesArchitecture and construction industry awards from three perspectivesWelcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant.

This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win.

I share:

  • How to approach awards strategically
  • Ways to research and select the right awards
  • Tips on what makes award entries compelling
  • The importance of using accessible language
  • How to structure winning narratives and tell compelling stories
  • Ways to prepare for judging visits
  • What judges actually look for

Resources and links

Abbas Marketing

RIBA Awards Judging Applications

Architizer A+ Awards

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant.

This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win.

I share:

  • How to approach awards strategically
  • Ways to research and select the right awards
  • Tips on what makes award entries compelling
  • The importance of using accessible language
  • How to structure winning narratives and tell compelling stories
  • Ways to prepare for judging visits
  • What judges actually look for

Resources and links

Abbas Marketing

RIBA Awards Judging Applications

Architizer A+ Awards

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>7339806f-45fa-4261-b657-dc64e3b9307bFri, 06 Jun 2025 02:30:00 +010019:25falsefull8888How to bring 'boring' industries to life with Ayo Abbas and Michelle GarrettHow to bring 'boring' industries to life with Ayo Abbas and Michelle GarrettThis episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.

We share:

  • How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.
  • Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.
  • Why we feel B2B marketing is way more rewarding than B2C
  • How to manage client expectations in technical PR
  • What effective content repurposing looks like in practice

Resources and links

Abbas Marketing

Garrett Public Relations

minimass

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.

We share:

  • How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.
  • Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.
  • Why we feel B2B marketing is way more rewarding than B2C
  • How to manage client expectations in technical PR
  • What effective content repurposing looks like in practice

Resources and links

Abbas Marketing

Garrett Public Relations

minimass

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>b31a8f93-5747-4078-b81c-fdc21c11064aFri, 23 May 2025 02:30:00 +010038:52falsefull8787Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo AbbasMaking the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo AbbasIn this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.

In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck.

DOWNLOAD MY UKREiiF PREP CHECKLIST

Resources and links

Abbas Marketing

UKREiiF

Growth Ignition

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.

In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck.

DOWNLOAD MY UKREiiF PREP CHECKLIST

Resources and links

Abbas Marketing

UKREiiF

Growth Ignition

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>aaf61f27-626f-4ea0-8c93-996a807d98d1Fri, 09 May 2025 05:30:00 +010024:43falsefull8686Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo AbbasMaking the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo AbbasThis special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.

In this episode, we have a look at:

  • Strategic planning tips to navigate an event with 13,000+ delegates
  • Tips on networking and how to build fruitful business relationships
  • New features and formats for 2025 at the show
  • Some of the must-see sessions

DOWNLOAD MY UKREiiF PREP CHECKLIST

Resources and links

Abbas Marketing

UKREiiF

Growth Ignition

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.

In this episode, we have a look at:

  • Strategic planning tips to navigate an event with 13,000+ delegates
  • Tips on networking and how to build fruitful business relationships
  • New features and formats for 2025 at the show
  • Some of the must-see sessions

DOWNLOAD MY UKREiiF PREP CHECKLIST

Resources and links

Abbas Marketing

UKREiiF

Growth Ignition

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>50f4f8a7-7c32-4449-afe3-3334d57ac85aFri, 02 May 2025 05:00:00 +010031:27falsefull8585Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte ClementsReframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte ClementsToday's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda.

We covered a lot of ground across the two episodes including:

  • The role of marketing in sustainability
  • Tips for effective sustainability communication
  • The importance of networking, learning and community
  • The role of policy and government
  • How you can upskill and be more informed as a marketer

Resources and links

Abbas Marketing

Rising Tide

Loki Architecture and Development

Architects Climate Action Network (ACAN)

Don't Waste Buildings Network

Green Finance Institute

UK Green Building Council (UKGBC)

DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda.

We covered a lot of ground across the two episodes including:

  • The role of marketing in sustainability
  • Tips for effective sustainability communication
  • The importance of networking, learning and community
  • The role of policy and government
  • How you can upskill and be more informed as a marketer

Resources and links

Abbas Marketing

Rising Tide

Loki Architecture and Development

Architects Climate Action Network (ACAN)

Don't Waste Buildings Network

Green Finance Institute

UK Green Building Council (UKGBC)

DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>f8610448-3576-446a-8b97-00936bb649ceFri, 28 Mar 2025 02:30:00 +010024:05falsefull8484Reframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte ClementsReframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte ClementsWe're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change.

Key discussion topics include:

  • The role of marketing in sustainability
  • Tips for effective sustainability communication
  • The importance of networking, learning and community
  • The role of policy and government
  • How you can upskill and be more informed as a marketer

Resources and links

Abbas Marketing

Rising Tide

Loki Architecture and Development

Architects Climate Action Network (ACAN)

Don't Waste Buildings Network

Green Finance Institute

UK Green Building Council (UKGBC)

DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change.

Key discussion topics include:

  • The role of marketing in sustainability
  • Tips for effective sustainability communication
  • The importance of networking, learning and community
  • The role of policy and government
  • How you can upskill and be more informed as a marketer

Resources and links

Abbas Marketing

Rising Tide

Loki Architecture and Development

Architects Climate Action Network (ACAN)

Don't Waste Buildings Network

Green Finance Institute

UK Green Building Council (UKGBC)

DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>963e0cfe-52c0-49ad-beac-07559be36861Fri, 21 Mar 2025 02:00:00 +010027:31falsefull8383The Built Environment Marketing Show is back for 2025The Built Environment Marketing Show is back for 2025We're back baby!!

Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.com

In this episode

  • Being back
  • New format for 25
  • What's happening next

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Freebies

Social media marketing posting checklist

Practical Snacks Mini-series Playbook

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>We're back baby!!

Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.com

In this episode

  • Being back
  • New format for 25
  • What's happening next

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Freebies

Social media marketing posting checklist

Practical Snacks Mini-series Playbook

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>705d0386-8883-4a8c-a513-8e19bc93aa9cFri, 14 Mar 2025 02:00:00 +010004:34falsefull8282End of year marketing special 2024 with Ayo AbbasEnd of year marketing special 2024 with Ayo AbbasToday's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special.

It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise.

In this episode

  • Data and digits
  • Themes and clips
  • Predictions for 2025
  • What's next for the show
  • Bloopers and outakes

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Freebies from 2024

Social media marketing posting checklist

Practical Snacks Mini-series Playbook

esources and links

Abbas Marketing

Hutton

&Agency

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Episodes in 2024

Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell

Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal

Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs

Ep 77: How to win your first projects as a new built environment company?

Ep76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]

Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]

Ep 74: SEO basics to keep your content on top [Practical Snacks mini-series]

Ep 73: How to maximise impact on your website home page

Ep 72: Introducing ‘The Practical Snacks’ mini-series

Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton

Ep 70: What marketing tip would you give a practice starting out today?

Ep 69: Event business development and networking tips

Ep 68: Ep 68: Are you ready to make it happen?

Ep 67: How to make sure you get the most value out of industry event?

Ep 66: Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer

Ep 65: Successful marketing starts with messaging, targeting and positioning

Ep 64: Finding your voice to spark change with Professor Sadie Morgan OBE

Ep 63: The hidden features of LinkedIn: How to power-up your content’s impact

Ep 62: Introducing AI: get smarter with your built environment marketing

]]>Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special.

It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise.

In this episode

  • Data and digits
  • Themes and clips
  • Predictions for 2025
  • What's next for the show
  • Bloopers and outakes

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Freebies from 2024

Social media marketing posting checklist

Practical Snacks Mini-series Playbook

esources and links

Abbas Marketing

Hutton

&Agency

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Episodes in 2024

Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell

Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal

Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs

Ep 77: How to win your first projects as a new built environment company?

Ep76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]

Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]

Ep 74: SEO basics to keep your content on top [Practical Snacks mini-series]

Ep 73: How to maximise impact on your website home page

Ep 72: Introducing ‘The Practical Snacks’ mini-series

Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton

Ep 70: What marketing tip would you give a practice starting out today?

Ep 69: Event business development and networking tips

Ep 68: Ep 68: Are you ready to make it happen?

Ep 67: How to make sure you get the most value out of industry event?

Ep 66: Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer

Ep 65: Successful marketing starts with messaging, targeting and positioning

Ep 64: Finding your voice to spark change with Professor Sadie Morgan OBE

Ep 63: The hidden features of LinkedIn: How to power-up your content’s impact

Ep 62: Introducing AI: get smarter with your built environment marketing

]]>c6ecc354-46bc-4b18-9f5f-d166ea447effFri, 13 Dec 2024 02:00:00 +010029:25falsefull8181Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina FarrellEp 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina FarrellFIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

---

Today's episode is all about brand and storytelling but from a consultant's perspective.

My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.

Key discussion topics include:

  • Understanding the connection between storytelling and brand
  • How to develop your brand strategy to differentiate your practice
  • The need to build strong brand foundations
  • Whether brand or strategy are a 'dirty' word
  • Ways to uncover client perceptions about your firm

Resources and links

Abbas Marketing

Hutton

&Agency

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

FIND OUT ABOUT OUR END OF YEAR SERVICES

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

---

Today's episode is all about brand and storytelling but from a consultant's perspective.

My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.

Key discussion topics include:

  • Understanding the connection between storytelling and brand
  • How to develop your brand strategy to differentiate your practice
  • The need to build strong brand foundations
  • Whether brand or strategy are a 'dirty' word
  • Ways to uncover client perceptions about your firm

Resources and links

Abbas Marketing

Hutton

&Agency

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

FIND OUT ABOUT OUR END OF YEAR SERVICES

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>b10fb299-9ee6-4f8b-8d35-55908a694fdaFri, 15 Nov 2024 02:30:00 +010035:40falsefull8080Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin IqbalEp 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin IqbalFIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

-----

The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget.

This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal.

In the live we talked about:

  • How to figure out your message and approach that will resonate with the government agenda
  • Ways to find opportunities to share your solutions, thoughts and opinions
  • What journalists want and are looking for
  • The need for speed and quick turnarounds.

About the show

TAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Links

Work with Ayo and Abbas Marketing - End of Year services

Cany Ash - Profitable neighbourhoods campaign

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:


]]>FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

-----

The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget.

This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal.

In the live we talked about:

  • How to figure out your message and approach that will resonate with the government agenda
  • Ways to find opportunities to share your solutions, thoughts and opinions
  • What journalists want and are looking for
  • The need for speed and quick turnarounds.

About the show

TAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Links

Work with Ayo and Abbas Marketing - End of Year services

Cany Ash - Profitable neighbourhoods campaign

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:


]]>56cd01e5-e8f0-462a-a4ec-b9b40a74750bWed, 30 Oct 2024 13:15:00 +010019:07falsefull7979Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB StudiosEp 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB StudiosFIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

-----

FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.

In this episode, we talked about:

  • How FCB Studios reimagined their brand strategy and found a refreshed voice
  • Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach
  • The importance of storytelling and focusing on social impact and cultural value to elevate their brand story

Resources and links

Abbas Marketing

FCB Studios

Nice and Serious

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

-----

FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.

In this episode, we talked about:

  • How FCB Studios reimagined their brand strategy and found a refreshed voice
  • Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach
  • The importance of storytelling and focusing on social impact and cultural value to elevate their brand story

Resources and links

Abbas Marketing

FCB Studios

Nice and Serious

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>b91bc1c2-c94e-48ec-8250-bf86d85dc41eFri, 11 Oct 2024 02:30:00 +010037:58falsefull7878Ep 77: How to win your first projects as a new built environment companyEp 77: How to win your first projects as a new built environment companyFIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

----

When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company'

Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you.

Resources and Links

Abbas Marketing

Ep 65: Successful marketing starts with messaging, targeting and positioning

SEO basics to keep your content on top

Magnus Ström: Ep 25: Finding your niche and focus

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

----

When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company'

Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you.

Resources and Links

Abbas Marketing

Ep 65: Successful marketing starts with messaging, targeting and positioning

SEO basics to keep your content on top

Magnus Ström: Ep 25: Finding your niche and focus

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

]]>110ddafd-7816-467e-a293-6e7770d90e3bFri, 27 Sep 2024 02:30:00 +010021:21falsefull7777Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.

This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:

  • How to research and find relevant podcasts
  • The key questions to ask yourself in order to create a compelling pitch
  • How to prepare for a podcast interview
  • How to promote a podcast appearance

DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE

About the show

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers.

Resources and links

Abbas Marketing

Listen Notes - Good for podcast research as well as Spotify and Apple

Interchange podcast - the integrated transport delivery podcast I host and produce

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:


]]>According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.

This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:

  • How to research and find relevant podcasts
  • The key questions to ask yourself in order to create a compelling pitch
  • How to prepare for a podcast interview
  • How to promote a podcast appearance

DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE

About the show

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers.

Resources and links

Abbas Marketing

Listen Notes - Good for podcast research as well as Spotify and Apple

Interchange podcast - the integrated transport delivery podcast I host and produce

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:


]]>f08a1601-dfe0-470f-950b-59bac599979cFri, 30 Aug 2024 02:00:00 +010009:43falsefull7676Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.

This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

Resources and links

Abbas Marketing

Architizer Future Fest - How to tell better stories to get better clients free webinar

Headline by Co-Schedule

Mailerlite

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Catch up on previous 'snacks'

SEO basics to help your content rank on Google

Optimising your website home page

Introducing Practical Snacks

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.

This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

Resources and links

Abbas Marketing

Architizer Future Fest - How to tell better stories to get better clients free webinar

Headline by Co-Schedule

Mailerlite

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Catch up on previous 'snacks'

SEO basics to help your content rank on Google

Optimising your website home page

Introducing Practical Snacks

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>950f8126-491b-4aac-9daf-16d35c42839aFri, 23 Aug 2024 02:00:00 +010009:17falsefull7575Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series]Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series]Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.

This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.  

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

DOWNLOAD OUR FREE SEO BASICS CHECKLIST

Resources and links

Abbas Marketing

AHREFS

SEMRush

Keywords Everywhere

Google Search Console

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Catch up on previous 'snacks'

Optimising your website home page

Introducing Practical Snacks

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.

This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.  

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

DOWNLOAD OUR FREE SEO BASICS CHECKLIST

Resources and links

Abbas Marketing

AHREFS

SEMRush

Keywords Everywhere

Google Search Console

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Catch up on previous 'snacks'

Optimising your website home page

Introducing Practical Snacks

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>96945c1f-29d6-4cb8-8b8a-407fe5de0000Fri, 16 Aug 2024 02:00:00 +010008:48falsefull7474Ep 73: How to optimise your website home page [Practical Snacks mini-series]Ep 73: How to optimise your website home page [Practical Snacks mini-series]First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.

This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it.

Grab your free optimising your website home page checklist.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

Resources and links

Abbas Marketing

Optimising your website home page checklist

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

If you like this show, don’t forget that you can help me to spread the word by:


]]>First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.

This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it.

Grab your free optimising your website home page checklist.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

Resources and links

Abbas Marketing

Optimising your website home page checklist

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

If you like this show, don’t forget that you can help me to spread the word by:


]]>42620962-bd15-4453-a9f1-a373338b7203Fri, 09 Aug 2024 02:00:00 +010010:15falsefull7373Ep 72: Introducing ‘The Practical Snacks’ marketing mini-seriesEp 72: Introducing ‘The Practical Snacks’ marketing mini-seriesPractical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

The mini-series is brought to you by Ayo Abbas from Abbas Marketing.

Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles.

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

The mini-series is brought to you by Ayo Abbas from Abbas Marketing.

Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles.

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>10f2ac82-b0db-47e9-a43b-54d674a9bd3bFri, 02 Aug 2024 02:45:00 +010002:29falsefull7272Ep 71: Finding the right marketing approach as a small architecture practice, Jon ClaytonEp 71: Finding the right marketing approach as a small architecture practice, Jon ClaytonToday’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here

In Jon’s interview for part 1 he talked about:

  • The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice.
  • The importance of building a strong personal brand in architecture
  • Local marketing for architecture firms and the need to get stuck in.
  • Networking and community engagement and how it can benefit all aspects of your business and mindset.
  • How he’s developed websites over the years
  • How he has taken a productised approach to market his design services.

Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms.  

Links

Abbas Marketing

Jon Clayton

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here

In Jon’s interview for part 1 he talked about:

  • The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice.
  • The importance of building a strong personal brand in architecture
  • Local marketing for architecture firms and the need to get stuck in.
  • Networking and community engagement and how it can benefit all aspects of your business and mindset.
  • How he’s developed websites over the years
  • How he has taken a productised approach to market his design services.

Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms.  

Links

Abbas Marketing

Jon Clayton

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>7f78668d-4062-4036-9526-c34b1ffaab90Thu, 18 Jul 2024 06:00:00 +010041:27falsefull7171Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday specialEp 70: What one marketing tip would you give to a practice starting out today? - 4th birthday specialToday's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week.

This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?".

And you'll hear responses across three main themes. Thanks so much to those who took part.

Julia Nicholls

Rob Fiehn

Pascale Scheurer

Lynda Thompson

Amy Edwards

Shirin Iqbal

Angela Lyons

Alex McCann

Ashley Fauguel

About the show

The show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/

]]>Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week.

This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?".

And you'll hear responses across three main themes. Thanks so much to those who took part.

Julia Nicholls

Rob Fiehn

Pascale Scheurer

Lynda Thompson

Amy Edwards

Shirin Iqbal

Angela Lyons

Alex McCann

Ashley Fauguel

About the show

The show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/

]]>db177058-4788-4346-a0cb-f40c9df0f71dFri, 05 Jul 2024 12:15:00 +010011:30falsefull7070EP 69: Event business development and networking tips with Karen WilleyEP 69: Event business development and networking tips with Karen WilleyThis episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds.

Enjoy.

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:


]]>This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds.

Enjoy.

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:


]]>bd55a641-5666-414f-b648-15fa2e2fbdd0Fri, 17 May 2024 10:30:00 +010019:34falsefull6969How to make sure you get the most value out of industry events?How to make sure you get the most value out of industry events?There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events.  

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear.

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:


]]>There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events.  

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear.

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:


]]>f33b41fc-b5b2-4308-949b-b0ee3eaefee3Fri, 03 May 2024 02:30:00 +010011:46falsefull6767Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan SpencerGetting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan SpencerThis episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024.

I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com

Resources and Links

UKREiiF

Build Up

The Build-Up UKREiIF breakfast event - Wednesday 22 May

Abbas Marketing

Oneworks

]]>This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024.

I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com

Resources and Links

UKREiiF

Build Up

The Build-Up UKREiIF breakfast event - Wednesday 22 May

Abbas Marketing

Oneworks

]]>4358e216-d88f-4029-9c1f-3a0400862111Fri, 19 Apr 2024 02:00:00 +010022:54falsefull6666Successful marketing starts with messaging, targeting and positioningSuccessful marketing starts with messaging, targeting and positioningThis year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.

Feel free to email ayo@abbasmarketing.com if you have any questions.

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:


]]>This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.

Feel free to email ayo@abbasmarketing.com if you have any questions.

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:


]]>ae1c8c4e-ec62-4afb-80bb-7f16a856d3f9Fri, 05 Apr 2024 02:30:00 +010008:21falsefull6565Finding your voice to spark change with Professor Sadie MorganFinding your voice to spark change with Professor Sadie MorganHello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice.

In this episode Sadie shares:

- How she found her voice

- The importance of having a mentor helped her to hone her speaking skills and voice 

- Her passion about championing good design and the importance of community

- Why she believes that the industry needs more diversity 

- Her plans for the future.

Resources and links

Abbas Marketing

dRMM

Quality of Life Foundation

Music in Offices - City of Women

National Infrastructure Commission

Ways you can support this show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:


]]>Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice.

In this episode Sadie shares:

- How she found her voice

- The importance of having a mentor helped her to hone her speaking skills and voice 

- Her passion about championing good design and the importance of community

- Why she believes that the industry needs more diversity 

- Her plans for the future.

Resources and links

Abbas Marketing

dRMM

Quality of Life Foundation

Music in Offices - City of Women

National Infrastructure Commission

Ways you can support this show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:


]]>f461ea7a-9e47-4433-8599-8b7729183c60Fri, 15 Mar 2024 02:00:00 +010037:53falsefull6464The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo AbbasThe hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo AbbasIs your built environment firm making the most out of LinkedIn?

It's the social platform for business and has so many hidden features that you may not know exist.

The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell.

LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist.

Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections.

We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more.

To access the slides and to watch the video recording for this episode click here.

Resources and Links

Abbas Marketing

Stacey Meadwell

Tools

Streamyard

Restream

Ecamm

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.  

]]>Is your built environment firm making the most out of LinkedIn?

It's the social platform for business and has so many hidden features that you may not know exist.

The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell.

LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist.

Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections.

We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more.

To access the slides and to watch the video recording for this episode click here.

Resources and Links

Abbas Marketing

Stacey Meadwell

Tools

Streamyard

Restream

Ecamm

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.  

]]>7e58c4a7-d974-488b-b7b0-007417c6c9e1Fri, 23 Feb 2024 05:30:00 +010041:09falsefull6363Introducing AI: get smarter with your built environment marketingIntroducing AI: get smarter with your built environment marketing2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.

So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.

It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use.

We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all.

Key takeaways:

- A quick rundown on what AI is

- AI tools that we’ve used

- Practical ways you can get started using AI in your marketing workflows

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.  

Resources and Links

Abbas Marketing

Bloom Creative

Bidwells

Click here for the full shownotes including a list of the tools mentioned in this episode.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.

So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.

It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use.

We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all.

Key takeaways:

- A quick rundown on what AI is

- AI tools that we’ve used

- Practical ways you can get started using AI in your marketing workflows

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.  

Resources and Links

Abbas Marketing

Bloom Creative

Bidwells

Click here for the full shownotes including a list of the tools mentioned in this episode.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>24d825d6-7b7c-46a1-a923-0945855b491fFri, 09 Feb 2024 02:00:00 +010037:49falsefull6262EP 61: End of year round-upEP 61: End of year round-upHello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.

Today is my special end of year episode so you'll get:

  • My podcast stats in numbers
  • A whistle-stop tour of the key themes and discussions from my episodes this year
  • A look forward to what's in store for '24
  • And some of the Bloopers from this season.

Thanks to all my listeners and guests who have supported the show this year.

Episodes

Ep 60: From ballerina to architecture marketing with Ellie Sharpe

Ep 59: How to master LinkedIn as marketers

Ep 58: Growing and marketing your profile online with Chris Simmons

Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew

Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea

Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic

Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio

EP 52: Boring, boring, boring: how to inject creativity into your marketing

EP 51: Property, pavilions and partnerships with Andrew Foord, JLL

Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas

Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas

Ep 48: The changing social media landscape with Ayo Abbas

Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup

Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas

Ep 45: A concrete approach to TikTok with Andrew Athias

Ep 44: ChatGPT and AI: A big opportunity?

Resources and links

12 days of Martech download

How to tell stories to get better clients webinar - Architizer Future Fest

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.

Today is my special end of year episode so you'll get:

  • My podcast stats in numbers
  • A whistle-stop tour of the key themes and discussions from my episodes this year
  • A look forward to what's in store for '24
  • And some of the Bloopers from this season.

Thanks to all my listeners and guests who have supported the show this year.

Episodes

Ep 60: From ballerina to architecture marketing with Ellie Sharpe

Ep 59: How to master LinkedIn as marketers

Ep 58: Growing and marketing your profile online with Chris Simmons

Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew

Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea

Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic

Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio

EP 52: Boring, boring, boring: how to inject creativity into your marketing

EP 51: Property, pavilions and partnerships with Andrew Foord, JLL

Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas

Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas

Ep 48: The changing social media landscape with Ayo Abbas

Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup

Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas

Ep 45: A concrete approach to TikTok with Andrew Athias

Ep 44: ChatGPT and AI: A big opportunity?

Resources and links

12 days of Martech download

How to tell stories to get better clients webinar - Architizer Future Fest

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>f0ead71b-1816-414b-86a7-04942fd2d067Mon, 18 Dec 2023 02:15:00 +010020:48falsefull6161Ep 60: From ballerina to architecture marketing with Ellie SharpeEp 60: From ballerina to architecture marketing with Ellie SharpeWelcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will.  Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.

In this episode, we talk about

  • Succession planning and acquisitions
  • The power of focusing on the human story and campaigns
  • How thought leadership and innovation are key parts of their marketing approach
  • Their approach to awards and the role is has played in boosting visibility
  • How they've re-adopted an 'old school' tool for presentations, pitches and collaboration

Links

Abbas Marketing

Perkins&Will

U+I

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will.  Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.

In this episode, we talk about

  • Succession planning and acquisitions
  • The power of focusing on the human story and campaigns
  • How thought leadership and innovation are key parts of their marketing approach
  • Their approach to awards and the role is has played in boosting visibility
  • How they've re-adopted an 'old school' tool for presentations, pitches and collaboration

Links

Abbas Marketing

Perkins&Will

U+I

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>31536dba-7caa-4f49-b3bd-c8763345705dFri, 01 Dec 2023 02:45:00 +010036:27falsefull6060Ep 59: How to master LinkedIn as marketersEp 59: How to master LinkedIn as marketersWelcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer.

This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand.

In this episode we talk about

  • how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
  • how he balances his full time job and side projects
  • the disconnect between architecture education and realities of practice,
  • the importance of reaching beyond the industry to explain architecture's value to the public.
  • why more architects should embrace marketing to communicate their skills

Links

Abbas Marketing

Stacey Meadwell

Watch previous episodes of Stacey and Ayo's B2B breakdown Lives

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer.

This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand.

In this episode we talk about

  • how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
  • how he balances his full time job and side projects
  • the disconnect between architecture education and realities of practice,
  • the importance of reaching beyond the industry to explain architecture's value to the public.
  • why more architects should embrace marketing to communicate their skills

Links

Abbas Marketing

Stacey Meadwell

Watch previous episodes of Stacey and Ayo's B2B breakdown Lives

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>db71c4ff-3b97-4617-9cef-9f5db9ed4c2dFri, 17 Nov 2023 09:15:00 +010030:39falsefull5959EP 58 - Growing and marketing your profile online with Chris SimmonsEP 58 - Growing and marketing your profile online with Chris SimmonsWelcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!!

I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo.

In this episode we talk about

  • how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
  • how he balances his full time job and side projects
  • the disconnect between architecture education and realities of practice,
  • the importance of reaching beyond the industry to explain architecture's value to the public.
  • why more architects should embrace marketing to communicate their skills

Links

Squire and Partners

Abbas Marketing

Architects Instruction

The well-meaning Architect

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!!

I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo.

In this episode we talk about

  • how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
  • how he balances his full time job and side projects
  • the disconnect between architecture education and realities of practice,
  • the importance of reaching beyond the industry to explain architecture's value to the public.
  • why more architects should embrace marketing to communicate their skills

Links

Squire and Partners

Abbas Marketing

Architects Instruction

The well-meaning Architect

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>103ce0cd-9d6e-45ab-b4fd-5a37bb173b44Fri, 27 Oct 2023 02:00:00 +010038:05falsefull5858Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen DrewEp 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen DrewWelcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.

I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.

Our chat has now been turned into my latest podcast episode that is out today.

It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we’ve identified.

Resources and Links

Abbas Marketing website

Architecture Social Website

Build-Up Networking Community

Viral post with to.scale co-lab with Architecture Social

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.

I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.

Our chat has now been turned into my latest podcast episode that is out today.

It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we’ve identified.

Resources and Links

Abbas Marketing website

Architecture Social Website

Build-Up Networking Community

Viral post with to.scale co-lab with Architecture Social

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:


]]>83dd01c0-dc05-4b0d-af91-10affa5b9bfcFri, 13 Oct 2023 02:30:00 +010040:34falsefull5757Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part IIEp 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part IIWelcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one.

In this episode, we cover:

• How we can gain more credibility as marketers

• The importance of innovation and creativity

• The role of AI in marketing

• Prioritising quality over quantity.

Resources


About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify
  • Or telling a friend about the show who you think will benefit.

]]>Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one.

In this episode, we cover:

• How we can gain more credibility as marketers

• The importance of innovation and creativity

• The role of AI in marketing

• Prioritising quality over quantity.

Resources


About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify
  • Or telling a friend about the show who you think will benefit.

]]>1f30fc87-3a3a-404d-80ba-15f86a81f2b8Fri, 29 Sep 2023 07:45:00 +010020:53falsefull5656Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare LeaEp 55: Content, Climate and Thought leadership with Rachel Davies, Hoare LeaWelcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.

We cover:

  • The importance of thought leadership, how to get buy-in for it and how to do it.
  • How they take a ‘no brochure’ approach and champion digital
  • How they choose digital channels
  • The importance of diversity and inclusion.

Resources


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the word by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or tell a friend about the show who you think will benefit.

 

]]>Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.

We cover:

  • The importance of thought leadership, how to get buy-in for it and how to do it.
  • How they take a ‘no brochure’ approach and champion digital
  • How they choose digital channels
  • The importance of diversity and inclusion.

Resources


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the word by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or tell a friend about the show who you think will benefit.

 

]]>bae0bf44-31a3-40c9-8289-93fde28d2edeFri, 15 Sep 2023 02:30:00 +010027:55falsefull5555Ep 54: B2B Content creation: Avoiding overwhelm and getting strategicEp 54: B2B Content creation: Avoiding overwhelm and getting strategicArticles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.

Time is always short, and overwhelm is understandable. So: 

  • How do you decide what type of content to create?
  • Is it OK to stick to one type of content?
  • Which content channels should you use, and how many?

This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B  Comms Breakdown. 

Resources and links


Bye bye for now
This podcast is now taking a bit of a Summer break and will be back in September.

More on the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.

Time is always short, and overwhelm is understandable. So: 

  • How do you decide what type of content to create?
  • Is it OK to stick to one type of content?
  • Which content channels should you use, and how many?

This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B  Comms Breakdown. 

Resources and links


Bye bye for now
This podcast is now taking a bit of a Summer break and will be back in September.

More on the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-13306481Fri, 28 Jul 2023 10:00:00 +010038:13falsefull5454Ep 53: Growing an architectural firm with Andy Matthews, Roach MatthewsEp 53: Growing an architectural firm with Andy Matthews, Roach MatthewsWelcome to the Built Environment Marketing show hosted by me,  Ayo Abbas from Abbas Marketing. 

Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices.  He was impressive then, particularly in the strategic way that he approached marketing and BD. 

It was great to catch up now to see how his practice has evolved over the past two years and what systems and processes he’s looking to get in place.


Resources and links


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 


Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or tell a friend about the show who you think will benefit.


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to the Built Environment Marketing show hosted by me,  Ayo Abbas from Abbas Marketing. 

Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices.  He was impressive then, particularly in the strategic way that he approached marketing and BD. 

It was great to catch up now to see how his practice has evolved over the past two years and what systems and processes he’s looking to get in place.


Resources and links


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 


Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or tell a friend about the show who you think will benefit.


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-13175515Fri, 07 Jul 2023 03:00:00 +010027:25falsefull5353Ep 52: Boring, boring, boring: how to inject creativity into your marketingEp 52: Boring, boring, boring: how to inject creativity into your marketingAre you tired of seeing tons of boring marketing in the built environment?  Well, you're in luck with this week's episode.

It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it.


Resources and links


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or tell a friend about the show who you think will benefit.


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Are you tired of seeing tons of boring marketing in the built environment?  Well, you're in luck with this week's episode.

It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it.


Resources and links


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or tell a friend about the show who you think will benefit.


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-13084979Fri, 23 Jun 2023 02:00:00 +010009:33falsefull5252EP 51:Property, pavilions and partnerships with Andrew Foord, JLLEP 51:Property, pavilions and partnerships with Andrew Foord, JLLHow do you make the most out of events and conferences as part of your marketing?  As  I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. 

I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events.  It's a fascinating conversation which I hope you enjoy. 

Resources and links


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>How do you make the most out of events and conferences as part of your marketing?  As  I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. 

I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events.  It's a fascinating conversation which I hope you enjoy. 

Resources and links


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-12995162Fri, 09 Jun 2023 02:00:00 +010021:51falsefull5151Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo AbbasEp 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo AbbasOn the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. 

This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022. 


Resources and links



The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 


Ways you can support this show 


If you like this show don’t forget that you can help me to spread the work by:


  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. 

This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022. 


Resources and links



The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 


Ways you can support this show 


If you like this show don’t forget that you can help me to spread the work by:


  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-12874693Fri, 19 May 2023 03:00:00 +010027:34falsefull5050Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo AbbasEp: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo AbbasEvents and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. 

As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD  expert Karen Willey from Always Thinking about how to get the most out an event for business development. Finally, I do a deep dive into how to maximise your event presence before, during and after. 

Resources and links


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. 

As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD  expert Karen Willey from Always Thinking about how to get the most out an event for business development. Finally, I do a deep dive into how to maximise your event presence before, during and after. 

Resources and links


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-12783783Fri, 05 May 2023 03:00:00 +010048:57falsefull4949Ep 48: The changing social media landscape with Ayo AbbasEp 48: The changing social media landscape with Ayo AbbasToday's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not.  It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. 

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not.  It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. 

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-12644242Fri, 14 Apr 2023 02:00:00 +010016:04falsefull4848Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, ArupEp 47: Marketing to help make the world a better place, with Tristram Carfrae, ArupToday’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. 

Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. 

In this episode we cover: 

  • why Arup invests in marketing
  • why Arup is looking to broaden the marketing conversations they have from traditional audiences
  • the impact of digital and Covid on how they go to market
  • why and how Tristram approaches LinkedIn.

The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.  

Resources

Arup website

Abbas Marketing website


Support this show by:

  • sharing us on social
  • following us on Apple or Spotify
  • leaving a review on Apple or Spotify
  • or telling a friend about the show who you think will benefit.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Today’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. 

Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. 

In this episode we cover: 

  • why Arup invests in marketing
  • why Arup is looking to broaden the marketing conversations they have from traditional audiences
  • the impact of digital and Covid on how they go to market
  • why and how Tristram approaches LinkedIn.

The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.  

Resources

Arup website

Abbas Marketing website


Support this show by:

  • sharing us on social
  • following us on Apple or Spotify
  • leaving a review on Apple or Spotify
  • or telling a friend about the show who you think will benefit.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-12546754Fri, 31 Mar 2023 02:00:00 +010030:56falsefull4747Ep 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo AbbasEp 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo AbbasToday’s show is a bit of a collab with BuildUp – a built environment marketing community network.  This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week.  The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. 

In this episode you’ll hear about: 

  • What personal brand is and why everyone has one
  • The importance of reputation, credibility and visibility
  • How personal brand brings opportunities 
  • How to get started if you’re an introvert
  • How to support your colleagues with their personal brand  

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

Build Up

Price and Myers 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Today’s show is a bit of a collab with BuildUp – a built environment marketing community network.  This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week.  The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. 

In this episode you’ll hear about: 

  • What personal brand is and why everyone has one
  • The importance of reputation, credibility and visibility
  • How personal brand brings opportunities 
  • How to get started if you’re an introvert
  • How to support your colleagues with their personal brand  

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

Build Up

Price and Myers 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-12453700Fri, 17 Mar 2023 05:00:00 +010046:45falsefull4646Ep 45: A concrete approach to TikTok with Andrew AthiasEp 45: A concrete approach to TikTok with Andrew AthiasToday’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia.  Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. 

This interview was recorded the morning after Philadelphia’s loss in the Superbowl. 

In this episode: 

  • How his boss reached out to him to join their firm even though they had no social media presence 
  • What makes a good video and content
  • And how employees and contractors are now approaching him to be featured on TikTok
  • How to measure success on TikTok

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

Silvi Materials  



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia.  Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. 

This interview was recorded the morning after Philadelphia’s loss in the Superbowl. 

In this episode: 

  • How his boss reached out to him to join their firm even though they had no social media presence 
  • What makes a good video and content
  • And how employees and contractors are now approaching him to be featured on TikTok
  • How to measure success on TikTok

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

Silvi Materials  



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-12363282Fri, 03 Mar 2023 02:00:00 +010032:18falsefull4545Ep 44: ChatGPT and AI: A big opportunity?Ep 44: ChatGPT and AI: A big opportunity?Welcome back to the new season of The Built Environment Marketing Show.

And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month.

Today's episode is hosted by me Ayo Abbas  and sees me gettng to grips with my view on ChatGPT and AI technology.  I look into it from a built environment, a marketing and an educational perspective. 

The Built Environment Marketing Show is a podcast for architects, engineers and marketers. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing., a creatively technical marketing consultancy for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome back to the new season of The Built Environment Marketing Show.

And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month.

Today's episode is hosted by me Ayo Abbas  and sees me gettng to grips with my view on ChatGPT and AI technology.  I look into it from a built environment, a marketing and an educational perspective. 

The Built Environment Marketing Show is a podcast for architects, engineers and marketers. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing., a creatively technical marketing consultancy for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-12268889Fri, 17 Feb 2023 02:00:00 +010010:20falsefull4444Ep 43: End of the year marketing roundup and look to '23Ep 43: End of the year marketing roundup and look to '23Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. 

In this episode, I share:

  • the marketing trends I think we should be paying attention to in '23 
  • share some of the best clips and advice from my interviews in 2022
  • talk about what's next for this show in 23.
  • the funniest blooper from all the interviews this year

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.


If you want to suggest ideas for potential guests next year please do email me ayo@abbasmarketing.com


Episodes featured in this special

Ep 30: Marketing models: Groups/online programmes with Nikita Morell and Sara Kolata

Ep 31: Marketing models: Consultants, Freelancers & Independents with Julia Nicholls and Dominique Staindl

Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve

Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach

Ep 35: Communicating Engineers, Chris Moore, Price & Myers

Ep 36: How to improve your website without spending a ton of money with Tom Garfield

Ep 37: Putting your best business foot forward to win work – Leonie Thomas

Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell

Ep 40: Securing PR without projects, Hannah Cox

Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas

Ep 42: Research, Resi and Gen Z with Sarah Canning and Deenie Lee


Resources

Abbas Marketing website

#12DaysOfMartech


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. 

In this episode, I share:

  • the marketing trends I think we should be paying attention to in '23 
  • share some of the best clips and advice from my interviews in 2022
  • talk about what's next for this show in 23.
  • the funniest blooper from all the interviews this year

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.


If you want to suggest ideas for potential guests next year please do email me ayo@abbasmarketing.com


Episodes featured in this special

Ep 30: Marketing models: Groups/online programmes with Nikita Morell and Sara Kolata

Ep 31: Marketing models: Consultants, Freelancers & Independents with Julia Nicholls and Dominique Staindl

Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve

Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach

Ep 35: Communicating Engineers, Chris Moore, Price & Myers

Ep 36: How to improve your website without spending a ton of money with Tom Garfield

Ep 37: Putting your best business foot forward to win work – Leonie Thomas

Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell

Ep 40: Securing PR without projects, Hannah Cox

Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas

Ep 42: Research, Resi and Gen Z with Sarah Canning and Deenie Lee


Resources

Abbas Marketing website

#12DaysOfMartech


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-11889116Mon, 19 Dec 2022 02:00:00 +010026:35falsefull4343Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie LeeEp 42: Research, resi and Gen Z with Sarah Canning and Deenie LeeToday's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. 

My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. 


In this episode, we talk about:

  • Why data and research should be the foundation of your marketing
  • Why we all need to get better at listening to young people and acting on that information
  • Why firms need a proper budget for research
  • The differences between B2C and B2B marketing
  • The missing layer of leadership in marketing teams and what can be done to fill it

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

The Property Marketing Strategists website


The Property Marketing Lounge podcast


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. 

My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. 


In this episode, we talk about:

  • Why data and research should be the foundation of your marketing
  • Why we all need to get better at listening to young people and acting on that information
  • Why firms need a proper budget for research
  • The differences between B2C and B2B marketing
  • The missing layer of leadership in marketing teams and what can be done to fill it

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

The Property Marketing Strategists website


The Property Marketing Lounge podcast


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-11732254Fri, 02 Dec 2022 02:00:00 +010046:15falsefull4242Ep 41: Sustainability communications - why we all need to upskill, with Ayo AbbasEp 41: Sustainability communications - why we all need to upskill, with Ayo AbbasWelcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.

As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications.


Anyway, do take a listen to this short solo episode and do let me know what you think.


The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities 

Resource

As mentioned in the episode I've created the following:


Ways you can support this show


If you like this show don’t forget that you can help me to spread the work by

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify
  • Or telling a friend about the show who you think will benefit.
  • Your support is much appreciated and helps more people to get to hear our interviews

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.

As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications.


Anyway, do take a listen to this short solo episode and do let me know what you think.


The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities 

Resource

As mentioned in the episode I've created the following:


Ways you can support this show


If you like this show don’t forget that you can help me to spread the work by

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify
  • Or telling a friend about the show who you think will benefit.
  • Your support is much appreciated and helps more people to get to hear our interviews

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-11717455Fri, 18 Nov 2022 02:00:00 +010007:45falsefull4141Ep 40: Securing PR without projects, Hannah CoxEp 40: Securing PR without projects, Hannah CoxToday’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.

We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more.

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.

 And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

 Abbas Marketing

Hannah Cox Creative

Answer the public

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.

We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more.

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.

 And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

 Abbas Marketing

Hannah Cox Creative

Answer the public

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-11627390Fri, 04 Nov 2022 02:00:00 +010035:05falsefull4040Ep 39: Podcasting - a route to grow your business with Emma DrakeEp 39: Podcasting - a route to grow your business with Emma DrakeThe growth in podcast listening in the UK is due to grow to 28 million listeners by 2026.  If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. 

We cover a lot of ground including:

  • What to think about when picking a topic and format for your podcast
  • Why starting off  as a guest is a good way to get to know the podcasting ropes
  • How to pitch successfully to secure podcast guest interviews
  • What to think about when choosing a podcast host
  • How to register your podcast 
  • Tools to get started and to help manage your podcast 
  • ·The pitfalls of ‘free’ tools and what to look out for

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.

And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing

Henbe Communications

Communications Strategy That Works

SpeakPipe

Memo.fm

Podfollow

Zencastr

Libsyn

Buzzsprout

Garageband

Audacity

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026.  If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. 

We cover a lot of ground including:

  • What to think about when picking a topic and format for your podcast
  • Why starting off  as a guest is a good way to get to know the podcasting ropes
  • How to pitch successfully to secure podcast guest interviews
  • What to think about when choosing a podcast host
  • How to register your podcast 
  • Tools to get started and to help manage your podcast 
  • ·The pitfalls of ‘free’ tools and what to look out for

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.

And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing

Henbe Communications

Communications Strategy That Works

SpeakPipe

Memo.fm

Podfollow

Zencastr

Libsyn

Buzzsprout

Garageband

Audacity

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-11581145Fri, 28 Oct 2022 02:00:00 +010041:48falsefull3939Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey MeadwellEp 38: How to get your LinkedIn activity firing on all cylinders, Stacey MeadwellLinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took  a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell.

We covered a lot of ground including:

  • what to post
  • what makes a good post
  • what types of posts to do and how often to post
  • why going viral isn't everything
  • how to stop the scroll
  • why you need to engage and comment not just post

And loads, loads more. 


It's a fun, lively conversation and is packed with hints, tips, ideas and laughter. And we even answer a few questions from our audience. 

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. 


And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 


Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing

Stacey Meadwell

John Espirian

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took  a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell.

We covered a lot of ground including:

  • what to post
  • what makes a good post
  • what types of posts to do and how often to post
  • why going viral isn't everything
  • how to stop the scroll
  • why you need to engage and comment not just post

And loads, loads more. 


It's a fun, lively conversation and is packed with hints, tips, ideas and laughter. And we even answer a few questions from our audience. 

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. 


And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 


Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing

Stacey Meadwell

John Espirian

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-11473671Fri, 21 Oct 2022 02:00:00 +010044:07falsefull3838Ep 37: Putting your best business foot forward to win work – Leonie ThomasEp 37: Putting your best business foot forward to win work – Leonie ThomasWork-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. 

We delved into:

  • The difference between responding vs reacting when it comes to bidding
  • The importance of having the right mindset as a bidder and how it can positively transform how you work. 
  • Networking tips both online and in real life

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Blinq

Leonie Thomas

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. 

We delved into:

  • The difference between responding vs reacting when it comes to bidding
  • The importance of having the right mindset as a bidder and how it can positively transform how you work. 
  • Networking tips both online and in real life

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Blinq

Leonie Thomas

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-11448400Fri, 14 Oct 2022 02:00:00 +010037:46falsefull3737Ep 36: How to improve your website without spending a ton of money with Tom GarfieldEp 36: How to improve your website without spending a ton of money with Tom GarfieldConversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. 

My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money’.  This episode was recorded live on LinkedIn on Monday October 03 2022. 

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy that bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news

Ways you can support this show

If you like this show don’t forget that you can help me to spread the work by

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Tom Garfield Website 

Microsoft Clarity

Google Analytics

Hotjar

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. 

My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money’.  This episode was recorded live on LinkedIn on Monday October 03 2022. 

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy that bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news

Ways you can support this show

If you like this show don’t forget that you can help me to spread the work by

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Tom Garfield Website 

Microsoft Clarity

Google Analytics

Hotjar

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-11448391Fri, 07 Oct 2022 02:00:00 +010037:31falsefull3636We're going live this week and we've had a makeover!!We're going live this week and we've had a makeover!!Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. 

This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07.

And the biggest news is that we're going live every day this week.  W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes.

The lineup is:
Monday Oct 03 How to improve your website without spending a ton of money – Tom Garfield https://lnkd.in/eesUYnF7

Tues Oct 04 Putting your best business foot forward to win work – Leonie Thomas https://lnkd.in/ewAmvGVS

Weds Oct 05 How to get your LinkedIn activity firing on all cylinders – Stacey Meadwell https://lnkd.in/efYWCEJn

Thurs Oct 06 Podcasting - a route to grow your business? – Emma Drake https://lnkd.in/evAAvAkB

Fri Oct 07 Securing press without projects – Hannah Cox MCIPR https://lnkd.in/eRWzhhXr
 
Hope to see you live or if not make sure you hit the follow button wherever you tend to listen to podcasts and I look forward to seeing you then. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. 

This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07.

And the biggest news is that we're going live every day this week.  W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes.

The lineup is:
Monday Oct 03 How to improve your website without spending a ton of money – Tom Garfield https://lnkd.in/eesUYnF7

Tues Oct 04 Putting your best business foot forward to win work – Leonie Thomas https://lnkd.in/ewAmvGVS

Weds Oct 05 How to get your LinkedIn activity firing on all cylinders – Stacey Meadwell https://lnkd.in/efYWCEJn

Thurs Oct 06 Podcasting - a route to grow your business? – Emma Drake https://lnkd.in/evAAvAkB

Fri Oct 07 Securing press without projects – Hannah Cox MCIPR https://lnkd.in/eRWzhhXr
 
Hope to see you live or if not make sure you hit the follow button wherever you tend to listen to podcasts and I look forward to seeing you then. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-11410123Fri, 30 Sep 2022 02:00:00 +010002:32falsefull🥳 6000 downloads and we'll be back soon🥳 6000 downloads and we'll be back soonThanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. 

To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you.   


The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes. 


See you in September!



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. 

To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you.   


The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes. 


See you in September!



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-10922333Fri, 08 Jul 2022 08:00:00 +010002:42falsefull3636Ep 35: Communicating Engineers, Chris Moore, Price & MyersEp 35: Communicating Engineers, Chris Moore, Price & MyersAnyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. 

In this episode, we look 

  • The importance of brand, tone of voice and writing
  • How to help a firm with over 40 years of history be cool and brave
  • And the challenge that engineers face when it comes to communications and communicating in general 

Timestamps

00:05: Introduction

01:46: Chris's background

06:50: Starting at Price & Myers

07:25: Lack of face-to-face during lockdown

09:17: The Price & Myers website and how it is portrayed

13:47: Engineers vs architects when it comes to communication

16:26: Price & Myers' approach to marketing

19:09: The PANDA tool

24:59: Becoming more inclusive and diverse

31:04: Encouraging children into engineering

34:43: Remote studio setup

39:22: Advice for those in the business, including business leaders

46:29: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

If you like this show don’t forget that you can help me to spread the work by

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Price and Myers Website

PANDA

Build UP

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. 

In this episode, we look 

  • The importance of brand, tone of voice and writing
  • How to help a firm with over 40 years of history be cool and brave
  • And the challenge that engineers face when it comes to communications and communicating in general 

Timestamps

00:05: Introduction

01:46: Chris's background

06:50: Starting at Price & Myers

07:25: Lack of face-to-face during lockdown

09:17: The Price & Myers website and how it is portrayed

13:47: Engineers vs architects when it comes to communication

16:26: Price & Myers' approach to marketing

19:09: The PANDA tool

24:59: Becoming more inclusive and diverse

31:04: Encouraging children into engineering

34:43: Remote studio setup

39:22: Advice for those in the business, including business leaders

46:29: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

If you like this show don’t forget that you can help me to spread the work by

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Price and Myers Website

PANDA

Build UP

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-10751408Fri, 17 Jun 2022 02:00:00 +010047:02falsefull3535Ep 34: Strategy, people and interims with Caroline CoplandEp 34: Strategy, people and interims with Caroline CoplandIf you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.  

 In this talk we look at: 

  • Moving from a regional led to sector led strategy
  • How listening holds the key to marketing success
  • How to hire and get the most out of marketing teams including interim

Timestamps

00:04: Introduction

03:43: All about RLB

06:18: Joining a new team during lockdown

09:43: Restructuring from regionally-led to sector-led

11:34: Other marketing challenges

13:50: The marketing team approach

15:28: Levelling up, and UKREiiF

17:39: Taking a direct marketing approach

19:36: Delivering the right narrative and adding value

20:32: Defining marketing success

21:40: Employer of Choice campaign and being yourself

23:44: Advice for taking on an interim role

25:19: For those looking to make their mark in marketing…

28:05: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

If you like this show don’t forget that you can help me to spread the work by

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Caroline's Consultancy website

Rider Levett Bucknall website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.  

 In this talk we look at: 

  • Moving from a regional led to sector led strategy
  • How listening holds the key to marketing success
  • How to hire and get the most out of marketing teams including interim

Timestamps

00:04: Introduction

03:43: All about RLB

06:18: Joining a new team during lockdown

09:43: Restructuring from regionally-led to sector-led

11:34: Other marketing challenges

13:50: The marketing team approach

15:28: Levelling up, and UKREiiF

17:39: Taking a direct marketing approach

19:36: Delivering the right narrative and adding value

20:32: Defining marketing success

21:40: Employer of Choice campaign and being yourself

23:44: Advice for taking on an interim role

25:19: For those looking to make their mark in marketing…

28:05: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

If you like this show don’t forget that you can help me to spread the work by

  • Sharing about the show on social
  • Leaving us a review on Apple or Spotify 
  • Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Caroline's Consultancy website

Rider Levett Bucknall website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-10651572Fri, 27 May 2022 02:00:00 +010028:38falsefull3434Strategy, Technology & Digital [REPLAY] with Pascale ScheurerStrategy, Technology & Digital [REPLAY] with Pascale ScheurerI’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020.  As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. 

Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. 

Key takeaways

  • Using more digital channels
  • Focus on attracting and retaining the best talent
  • Building relationships & networks
  • Being mindful of others

Links

Podcast host - Ayo Abbas

Pascale Scheurer 

Surface to Air

Perkins & Will

Ray Kurzweil

Peter Diamandis

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020.  As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. 

Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. 

Key takeaways

  • Using more digital channels
  • Focus on attracting and retaining the best talent
  • Building relationships & networks
  • Being mindful of others

Links

Podcast host - Ayo Abbas

Pascale Scheurer 

Surface to Air

Perkins & Will

Ray Kurzweil

Peter Diamandis

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-10644559Thu, 19 May 2022 06:00:00 +010034:47falsefullEp 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren LeachEp 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren LeachHave you figured out the tone of voice for your business and what matters to you and most importantly clients?  Does your communication style really embody who you are?

My guests are writer Juliette Mitchell from Architypal and Darren Leach and 

Simon Drayson from architectural practice George and James. 

In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people!  We also talk about how going through the process of writing their website has positively impacted other aspects of their business and what they’re doing now to market their business. 


Timestamps

00:04: Introduction

02:42: Where the name George & James Architects comes from

03:27: How George & James started

 05:19: Meeting Juliette and developing the website

12:11: Wanting to remain professional

15:35: Words shape the business

19:17: A shameless plug for new staff, and the blog

25:02: Website FAQs

28:20: Advice for starting to develop a web site

33:01: Archiboo shortlist and the RIBA plan of works

 39:18: Final thoughts

Marketing In Times of Recovery is the bi-weekly built environment marketing podcast hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news


Sharing is caring

If you've learned something from listening why not share it with one other person in your network who you think will find it useful.  As my 7 year old son says - sharing is caring plus it really does help to spread the word about the show.  Oh, and thanks by the way, your support is much appreciated.

 

Resources

The Abbas Marketing website

The George and James website

The Alternative Guide to the RIBA Plan of Works

The Architypal website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Have you figured out the tone of voice for your business and what matters to you and most importantly clients?  Does your communication style really embody who you are?

My guests are writer Juliette Mitchell from Architypal and Darren Leach and 

Simon Drayson from architectural practice George and James. 

In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people!  We also talk about how going through the process of writing their website has positively impacted other aspects of their business and what they’re doing now to market their business. 


Timestamps

00:04: Introduction

02:42: Where the name George & James Architects comes from

03:27: How George & James started

 05:19: Meeting Juliette and developing the website

12:11: Wanting to remain professional

15:35: Words shape the business

19:17: A shameless plug for new staff, and the blog

25:02: Website FAQs

28:20: Advice for starting to develop a web site

33:01: Archiboo shortlist and the RIBA plan of works

 39:18: Final thoughts

Marketing In Times of Recovery is the bi-weekly built environment marketing podcast hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news


Sharing is caring

If you've learned something from listening why not share it with one other person in your network who you think will find it useful.  As my 7 year old son says - sharing is caring plus it really does help to spread the word about the show.  Oh, and thanks by the way, your support is much appreciated.

 

Resources

The Abbas Marketing website

The George and James website

The Alternative Guide to the RIBA Plan of Works

The Architypal website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-10473117Fri, 06 May 2022 02:00:00 +010040:14falsefull3333Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, JacobsSmart Cities, Branding & Digital [REPLAY] with Rick Robinson, JacobsToday I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs.  This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.

Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address. 

Key Takeaways   

  • The importance of personal brand and how that can help companies and build trust  
  • The role of smart cities and digital infrastructure in a post covid world  
  • Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media.

As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode.


Resources 
Jacobs
Pivot Projects
The Urban Technologist
Abbas Marketing

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs.  This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.

Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address. 

Key Takeaways   

  • The importance of personal brand and how that can help companies and build trust  
  • The role of smart cities and digital infrastructure in a post covid world  
  • Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media.

As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode.


Resources 
Jacobs
Pivot Projects
The Urban Technologist
Abbas Marketing

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-10479775Fri, 22 Apr 2022 02:00:00 +010036:33falsefullEp 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke NeveEp 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke NeveCollaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.

My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. 

Timestamps

00:00:00: Introduction

00:01:38: Tanisha's and Luke's collectives

00:04:02: Luke's three steps

00:07:49: Tanisha's MO

00:10:37: Clients' benefits from employing a collective

00:13:31: Downsides to collectives

00:17:17: Collective success stories

00:22:42: How to appoint a collective

 00:27:24: Be prepared to receive honest feedback

00:35:39: Final thoughts

Marketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done.  Check out episode 1 here -  group/online programmes and episode 2 here - consultants/independents. 

Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.

Resources

Abbas Marketing

Comms Crits

LDN Collective

Concept Culture

Neve.agency

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.

My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. 

Timestamps

00:00:00: Introduction

00:01:38: Tanisha's and Luke's collectives

00:04:02: Luke's three steps

00:07:49: Tanisha's MO

00:10:37: Clients' benefits from employing a collective

00:13:31: Downsides to collectives

00:17:17: Collective success stories

00:22:42: How to appoint a collective

 00:27:24: Be prepared to receive honest feedback

00:35:39: Final thoughts

Marketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done.  Check out episode 1 here -  group/online programmes and episode 2 here - consultants/independents. 

Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.

Resources

Abbas Marketing

Comms Crits

LDN Collective

Concept Culture

Neve.agency

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-10344562Fri, 08 Apr 2022 02:00:00 +010037:41falsefull3232Ep 31: Marketing models: Consultants, freelancers and independents with Julia Nicholls and Dominque StaindlEp 31: Marketing models: Consultants, freelancers and independents with Julia Nicholls and Dominque StaindlHave you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you. 

My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at:

·      how the consultant/freelancer model works

·      how to find the right consultant for you 

·      how to clarify what you want: strategy, strategy and implementation or just implementation

·      how consultants can being a fresh communications perspectives

Marketing In Times of Recovery is the built environment marketing podcast and this is the second part of my marketing models mini-series which looks at different ways to get your marketing done.  

Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.


Resources

Abbas Marketing 

Julia Nicholls

Dominique Staindl

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Have you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you. 

My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at:

·      how the consultant/freelancer model works

·      how to find the right consultant for you 

·      how to clarify what you want: strategy, strategy and implementation or just implementation

·      how consultants can being a fresh communications perspectives

Marketing In Times of Recovery is the built environment marketing podcast and this is the second part of my marketing models mini-series which looks at different ways to get your marketing done.  

Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.


Resources

Abbas Marketing 

Julia Nicholls

Dominique Staindl

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-10183456Fri, 25 Mar 2022 02:00:00 +010035:11falsefull3131Ep 30: Marketing models: Groups/online programmes with Nikita Morell and Sara KolataEp 30: Marketing models: Groups/online programmes with Nikita Morell and Sara KolataHello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. 

Welcome to the first of my very special three-part series that will look at Marketing Models: Different Ways To Get Your Marketing Done.  In this first episode we take a look at group and online programme by interviewing Nikita Morell and Sara Kolata who share why they think this is the marketing model for the future.


The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.


Resources

Abbas Marketing

Nikita Morell's Site Smart programme - enrollment closes 1st April

Sara Kolata's 7 Day Challenge



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. 

Welcome to the first of my very special three-part series that will look at Marketing Models: Different Ways To Get Your Marketing Done.  In this first episode we take a look at group and online programme by interviewing Nikita Morell and Sara Kolata who share why they think this is the marketing model for the future.


The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.


Resources

Abbas Marketing

Nikita Morell's Site Smart programme - enrollment closes 1st April

Sara Kolata's 7 Day Challenge



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-10203062Fri, 11 Mar 2022 02:00:00 +010041:12falsefull3030Ep: 29 Marketing Models Mini Series TrailerEp: 29 Marketing Models Mini Series TrailerHello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  We are back after an extended end-of-year break.

This episode is the trailer for a special mini-series I'm running over the next three weeks which will look at Marketing Models: Different Ways To Get Your Marketing Done. 


The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency.  In this series of episodes, we look at three other ways which are group/online programmes, consultants/freelancers and collectives.   


The episodes will go live weekly from next Friday.  Then we'll be back to our usual bi-weekly interview format. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  We are back after an extended end-of-year break.

This episode is the trailer for a special mini-series I'm running over the next three weeks which will look at Marketing Models: Different Ways To Get Your Marketing Done. 


The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency.  In this series of episodes, we look at three other ways which are group/online programmes, consultants/freelancers and collectives.   


The episodes will go live weekly from next Friday.  Then we'll be back to our usual bi-weekly interview format. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-10180734Fri, 04 Mar 2022 02:00:00 +010003:27falsefull2929Ep 28: Marketing Tips CompilationEp 28: Marketing Tips CompilationWelcome to a very special episode of Marketing In Times of Recovery.  I'm your festive host, Ayo Abbas, Founder and built environment marketing consultant at Abbas Marketing. 

My podcast during 2021 has had many many inspirational guests so this special episode is a zippy round-up of some of their best truthbombs and marketing advice that I hope will inspire your marketing efforts into 2022. 


And this roundup features:

  • Susie Lober, Lo Marketing,  Episode 15
  • Emily Binning, WSP, Episode 16
  • George Bradley, BVDS, Episode 17
  • Nikita Morell, Dave Sharp and Amy Edwards,  Episode 19
  • Rebecca Snow, Stiff + Trevillion, Episode 20
  • Stephen Melville and James Solly, Format Engineers, Episode 21
  • Vivi Korama Kala, Jestico and Whiles, Episode 22
  • Danielle Regan and Dave Hendy, Mace, Episode 23
  • Iben Falconer, SOM, Episode 24
  • Magnus Strom, Strom Architects, Episode 25
  • Helen Kettleborough, Gleeds, Episode 26
  • Trudy Lewis, Colinear, Episode 27

If you've liked this episode and the series throughout the year please do give us a Christmas share on social media so that more people get to hear about the show.   

Have a lovely break and I'll see you in Feb 2022. 






If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to a very special episode of Marketing In Times of Recovery.  I'm your festive host, Ayo Abbas, Founder and built environment marketing consultant at Abbas Marketing. 

My podcast during 2021 has had many many inspirational guests so this special episode is a zippy round-up of some of their best truthbombs and marketing advice that I hope will inspire your marketing efforts into 2022. 


And this roundup features:

  • Susie Lober, Lo Marketing,  Episode 15
  • Emily Binning, WSP, Episode 16
  • George Bradley, BVDS, Episode 17
  • Nikita Morell, Dave Sharp and Amy Edwards,  Episode 19
  • Rebecca Snow, Stiff + Trevillion, Episode 20
  • Stephen Melville and James Solly, Format Engineers, Episode 21
  • Vivi Korama Kala, Jestico and Whiles, Episode 22
  • Danielle Regan and Dave Hendy, Mace, Episode 23
  • Iben Falconer, SOM, Episode 24
  • Magnus Strom, Strom Architects, Episode 25
  • Helen Kettleborough, Gleeds, Episode 26
  • Trudy Lewis, Colinear, Episode 27

If you've liked this episode and the series throughout the year please do give us a Christmas share on social media so that more people get to hear about the show.   

Have a lovely break and I'll see you in Feb 2022. 






If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-9724992Fri, 17 Dec 2021 02:00:00 +010030:10falsefull2828Ep 27: Coaching, Consulting and Podcasting with Trudy Lewis, ColinearEp 27: Coaching, Consulting and Podcasting with Trudy Lewis, ColinearHello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Trudy Lewis from Colinear.  Trudy is a communications consultant, an exec coach and a podcaster so there was a lot of topics for us to talk about. I’ve known Trudy from when we both worked at Mace so this interview was a fun one to do. 

We look at:

  •  how construction firms can strengthen what they do internal comms wis
  • delving  into what leadership consulting entails and how it can help leaders to excel
  • podcasting and how it can supercharge your business.  

This episode was recorded on 16 November 21


Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.


Resources

Abbas Marketing

Colinear 

Calm Edge Rebels 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Trudy Lewis from Colinear.  Trudy is a communications consultant, an exec coach and a podcaster so there was a lot of topics for us to talk about. I’ve known Trudy from when we both worked at Mace so this interview was a fun one to do. 

We look at:

  •  how construction firms can strengthen what they do internal comms wis
  • delving  into what leadership consulting entails and how it can help leaders to excel
  • podcasting and how it can supercharge your business.  

This episode was recorded on 16 November 21


Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.


Resources

Abbas Marketing

Colinear 

Calm Edge Rebels 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-9628727Mon, 06 Dec 2021 02:00:00 +010036:05falsefull2727Ep 26: Customers, Strategy and Campaigns with Helen Kettleborough, GleedsEp 26: Customers, Strategy and Campaigns with Helen Kettleborough, GleedsHello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful.  

In our conversation, we cover how Gleeds marketing is:  

  • moving towards being more strategic and customer-focused
  • taking a sector-focused and campaign led approach
  • having a clear brand and tone of voice that is both professional and playful 
  • using LinkedIn to drive relationships and business

This episode was recorded on 26 October 2021.


Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

Resources

Abbas Marketing

Gleeds


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful.  

In our conversation, we cover how Gleeds marketing is:  

  • moving towards being more strategic and customer-focused
  • taking a sector-focused and campaign led approach
  • having a clear brand and tone of voice that is both professional and playful 
  • using LinkedIn to drive relationships and business

This episode was recorded on 26 October 2021.


Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

Resources

Abbas Marketing

Gleeds


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-9532581Fri, 12 Nov 2021 09:00:00 +010034:56falsefull2626Ep 25: Finding your niche and focus with Magnus Ström, Ström ArchitectsEp 25: Finding your niche and focus with Magnus Ström, Ström ArchitectsHello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses.  

Magnus takes a laser-focused approach to marketing and in this interview, we touch on how: 

  • the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients 
  • they approach the media and awards 
  • social media and digital has played a huge role in their business. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 

This episode was recorded on 08 October 2021.

Resources

Abbas Marketing

Ström Architects

Dave Sharp – Instagram is dead - MITR podcast

Hufton + Crow  Photography

James Silverman Photography

John Pawson

Gino Wickman

Greg McKeown – essentialism

Seth Godin – This is Marketing

The Business of Architecture podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses.  

Magnus takes a laser-focused approach to marketing and in this interview, we touch on how: 

  • the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients 
  • they approach the media and awards 
  • social media and digital has played a huge role in their business. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 

This episode was recorded on 08 October 2021.

Resources

Abbas Marketing

Ström Architects

Dave Sharp – Instagram is dead - MITR podcast

Hufton + Crow  Photography

James Silverman Photography

John Pawson

Gino Wickman

Greg McKeown – essentialism

Seth Godin – This is Marketing

The Business of Architecture podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-9442557Fri, 29 Oct 2021 01:00:00 +010029:50falsefull2525Ep. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOMEp. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOMHello and welcome to the latest episode of Marketing In Times of Recovery.  And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.   

I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York.

In this fascinating interview we touch on:

  • how large firms handle and manage marketing and BD,  
  • her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm.  
  • how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 

This episode was recorded on Thurs June 03 2021

Resources

Abbas Marketing

SOM


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to the latest episode of Marketing In Times of Recovery.  And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.   

I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York.

In this fascinating interview we touch on:

  • how large firms handle and manage marketing and BD,  
  • her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm.  
  • how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 

This episode was recorded on Thurs June 03 2021

Resources

Abbas Marketing

SOM


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-9177697Fri, 15 Oct 2021 01:00:00 +010038:56falsefull2424Ep 23, PT 2, Strategy, Purpose, Data and Events Danielle Regan and Dave Hendy, MaceEp 23, PT 2, Strategy, Purpose, Data and Events Danielle Regan and Dave Hendy, MaceHello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It's part two of my interview with Danielle Regan and Dave Hendy from Mace.  If you've not checked out part 1 make sure you do before hitting play here.

In our discussion, we talk about:

  • The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions. 
  • How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy. 
  • How they're navigating the hybrid event conundrum.  

Rate and review us

Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm


Resources

Abbas Marketing

Mace Group

This episode was recorded on July 01 2021.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It's part two of my interview with Danielle Regan and Dave Hendy from Mace.  If you've not checked out part 1 make sure you do before hitting play here.

In our discussion, we talk about:

  • The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions. 
  • How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy. 
  • How they're navigating the hybrid event conundrum.  

Rate and review us

Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm


Resources

Abbas Marketing

Mace Group

This episode was recorded on July 01 2021.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-9177692Fri, 24 Sep 2021 03:00:00 +010031:03falsefull2323Ep 23, PT 1, Strategy, COVID 19 Response and Elevating The Role of Marketing, Danielle Regan and Dave Hendy, MaceEp 23, PT 1, Strategy, COVID 19 Response and Elevating The Role of Marketing, Danielle Regan and Dave Hendy, MaceHello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It's part one of a two-parter with today’s guests are Danielle Regan and Dave Hendy from Mace. 


In our discussion, we talk about:

  • The role of the business partner as the glue that joins the marketing team with the business. 
  • The McKinsey Framework that helped support Mace’s business strategy through the pandemic
  • How the role of internal comms became more open and transparent. 

Rate and review us

Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm


Resources

Abbas Marketing

Mace Group

McKinsey Framework - Beyond coronavirus: The path to the next normal


This episode was recorded on July 01 2021.


The next episode is live now if you want to find out more about how Mace tackled internal comms and purpose.


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It's part one of a two-parter with today’s guests are Danielle Regan and Dave Hendy from Mace. 


In our discussion, we talk about:

  • The role of the business partner as the glue that joins the marketing team with the business. 
  • The McKinsey Framework that helped support Mace’s business strategy through the pandemic
  • How the role of internal comms became more open and transparent. 

Rate and review us

Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm


Resources

Abbas Marketing

Mace Group

McKinsey Framework - Beyond coronavirus: The path to the next normal


This episode was recorded on July 01 2021.


The next episode is live now if you want to find out more about how Mace tackled internal comms and purpose.


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-9177687Fri, 24 Sep 2021 02:00:00 +010026:33falsefull2323Ep 22: Events, Career Development and Employee Ownership, Vivi Koroma Kala, Jestico + WhilesEp 22: Events, Career Development and Employee Ownership, Vivi Koroma Kala, Jestico + WhilesHello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It’s April 29 2021 and today’s guest is Vivi Koroma Kala who does the marketing at architectural firm Jestico and Whiles.  

In our discussion, we talk about their work as an employee-owned practice, how they tackle digital marketing and social media and events.  We also touch on our mutual love for all things career development related by Amazing If.

If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word.

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word


Resources

Jestico + Whiles

Abbas Marketing

Amazing If

Build Up

The Architecture Marketing Forum 


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It’s April 29 2021 and today’s guest is Vivi Koroma Kala who does the marketing at architectural firm Jestico and Whiles.  

In our discussion, we talk about their work as an employee-owned practice, how they tackle digital marketing and social media and events.  We also touch on our mutual love for all things career development related by Amazing If.

If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word.

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word


Resources

Jestico + Whiles

Abbas Marketing

Amazing If

Build Up

The Architecture Marketing Forum 


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-8851513Fri, 16 Jul 2021 01:00:00 +010026:08falsefull2222Ep 21: People, Projects and Digital Technology with Stephen Melville and James Solly, Format EngineersEp 21: People, Projects and Digital Technology with Stephen Melville and James Solly, Format EngineersHello and welcome to the latest episode of Marketing In Times of Recovery.  I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. 

Today’s guests are the highly talented engineers Stephen Melville and James Solly who run Format Engineers.  I know both of them from when I worked at Ramboll many moons ago. 

In our discussion, we talk about a host of things from: 

  • how they stand out from traditional structural engineering firms
  • why they love being involved through all stages of a project and why they feel it’s so important 
  • and finally the types of marketing tactics that have worked for them. 

 If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word. 

This episode was recorded on Thurs April 01 2021.


Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word


Resources

Format Engineers

Abbas Marketing

Stephen's RIBA Journal article

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to the latest episode of Marketing In Times of Recovery.  I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. 

Today’s guests are the highly talented engineers Stephen Melville and James Solly who run Format Engineers.  I know both of them from when I worked at Ramboll many moons ago. 

In our discussion, we talk about a host of things from: 

  • how they stand out from traditional structural engineering firms
  • why they love being involved through all stages of a project and why they feel it’s so important 
  • and finally the types of marketing tactics that have worked for them. 

 If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word. 

This episode was recorded on Thurs April 01 2021.


Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word


Resources

Format Engineers

Abbas Marketing

Stephen's RIBA Journal article

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-8783366Fri, 02 Jul 2021 02:00:00 +010028:49falsefull2121Ep 20: Communications, Reputation, and Being A Responsible Business with Rebecca Snow - Stiff + TrevillionEp 20: Communications, Reputation, and Being A Responsible Business with Rebecca Snow - Stiff + TrevillionHello and welcome to the latest episode of Marketing In Times of Recovery.  I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. 

Today’s guest is the rather lovely Rebecca Snow who is the Communications Director at West London-based architectural firm Stiff + Trevillion.   

In our discussion we talk about:

  • their work as a practice 
  • how they’ve fared in the past year, 
  • how they tackle digital marketing and social media
  • and why being a responsible business is a key part of who they are. 

If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word. 

This episode was recorded on Thurs April 22 2021.


Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word


Resources

Stiff + Trevillion website

Abbas Marketing

AHMM - White Collar Factory

Witherford Watson Mann Architects

Heart of the City

Build Up


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to the latest episode of Marketing In Times of Recovery.  I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. 

Today’s guest is the rather lovely Rebecca Snow who is the Communications Director at West London-based architectural firm Stiff + Trevillion.   

In our discussion we talk about:

  • their work as a practice 
  • how they’ve fared in the past year, 
  • how they tackle digital marketing and social media
  • and why being a responsible business is a key part of who they are. 

If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word. 

This episode was recorded on Thurs April 22 2021.


Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word


Resources

Stiff + Trevillion website

Abbas Marketing

AHMM - White Collar Factory

Witherford Watson Mann Architects

Heart of the City

Build Up


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-8738450Tue, 22 Jun 2021 01:00:00 +010035:42falsefull2020Ep 19: Part III: Clients, Copy and Websites with Nikita Morell, Amy Edwards and Dave SharpEp 19: Part III: Clients, Copy and Websites with Nikita Morell, Amy Edwards and Dave SharpWelcome to Marketing In Times of Recovery and I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing.  And here’s the third and final part of my Australian takeover special.   If you’ve not checked out part I and part II make sure you do before listening to this one.

My guests of course are:


To finish off our interview this time we look at 

  • How to attract the right clients that you really want to work with who just get you and what you stand for
  • Why it’s important to find your authentic voice and not be lost in a world of archi-speak
  • How to develop a website that speaks to your target audience
  • Why marketing is often seen as a dirty word and why this shouldn’t be the case. 

This is the final part of a three-part special recorded on Thurs May 06 2021.

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to Marketing In Times of Recovery and I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing.  And here’s the third and final part of my Australian takeover special.   If you’ve not checked out part I and part II make sure you do before listening to this one.

My guests of course are:


To finish off our interview this time we look at 

  • How to attract the right clients that you really want to work with who just get you and what you stand for
  • Why it’s important to find your authentic voice and not be lost in a world of archi-speak
  • How to develop a website that speaks to your target audience
  • Why marketing is often seen as a dirty word and why this shouldn’t be the case. 

This is the final part of a three-part special recorded on Thurs May 06 2021.

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-8537482Fri, 04 Jun 2021 07:00:00 +010031:17falsefull119191Ep 19: Part II: Marketing Channels (LinkedIn, Email, Tik Tok) with Dave Sharp, Nikita Morell and Amy EdwardsEp 19: Part II: Marketing Channels (LinkedIn, Email, Tik Tok) with Dave Sharp, Nikita Morell and Amy EdwardsHere’s part 2 of our Australian takeover special.   If you’ve not checked out part 1 make sure you do then listen to this one.

Welcome to my newly revamped podcast Marketing In Times of Recovery.  

I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing.

My guests are:

Amy Edwards, Markedly

Nikita Morell, Copywriter and Marketing Strategist

Dave Sharp, Vanity Projects

This is part two of a three-part special which is being released weekly covering many aspects of marketing from strategy to social to print and everything in between. 

Part III will be out on Friday 04 June.

 

This three-part special was recorded on Thurs May 06 2021.


Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.

Resources - For full show notes with links go to www.abbasmarketing.com/mitc-podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Here’s part 2 of our Australian takeover special.   If you’ve not checked out part 1 make sure you do then listen to this one.

Welcome to my newly revamped podcast Marketing In Times of Recovery.  

I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing.

My guests are:

Amy Edwards, Markedly

Nikita Morell, Copywriter and Marketing Strategist

Dave Sharp, Vanity Projects

This is part two of a three-part special which is being released weekly covering many aspects of marketing from strategy to social to print and everything in between. 

Part III will be out on Friday 04 June.

 

This three-part special was recorded on Thurs May 06 2021.


Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.

Resources - For full show notes with links go to www.abbasmarketing.com/mitc-podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-8537477Fri, 28 May 2021 06:00:00 +010034:22falsefull1919Ep 19: Part I: Storytelling, Video and the fall of Instagram with Amy Edwards, Nikita Morell and Dave SharpEp 19: Part I: Storytelling, Video and the fall of Instagram with Amy Edwards, Nikita Morell and Dave SharpWelcome to my newly revamped podcast Marketing In Times of Recovery.  I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. And to kick off our revised show name we’re kicking off with a 3 part Australian takeover special.   

A couple of my previous guests cited Australian practices as being their inspiration so that’s where the idea for this special stemmed from.  

My guests today are:

Amy Edwards, Markedly

Nikita Morrell, Copywriter and Marketing Strategist

Dave Sharp, Vanity Projects

We all operate in a similar world, marketing architects and I’ve become a big fan of all three of them over the past year.

It’s a three-part special which will be released weekly covering many aspects of marketing from strategy to social to print and everything in between.  

Part II of this three-part series will be out on Friday 28 May.


This three-part special was recorded on Thurs May 06 2021.


Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.

Resources - For full show notes with links go to www.abbasmarketing.com/mitc-podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to my newly revamped podcast Marketing In Times of Recovery.  I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. And to kick off our revised show name we’re kicking off with a 3 part Australian takeover special.   

A couple of my previous guests cited Australian practices as being their inspiration so that’s where the idea for this special stemmed from.  

My guests today are:

Amy Edwards, Markedly

Nikita Morrell, Copywriter and Marketing Strategist

Dave Sharp, Vanity Projects

We all operate in a similar world, marketing architects and I’ve become a big fan of all three of them over the past year.

It’s a three-part special which will be released weekly covering many aspects of marketing from strategy to social to print and everything in between.  

Part II of this three-part series will be out on Friday 28 May.


This three-part special was recorded on Thurs May 06 2021.


Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.

Resources - For full show notes with links go to www.abbasmarketing.com/mitc-podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-8537447Mon, 17 May 2021 06:00:00 +010033:00falsefull1919Ep 18: We're changing our name - Say hello to Marketing In Times of RecoveryEp 18: We're changing our name - Say hello to Marketing In Times of RecoveryMarketing In Times of Crisis is no more.  
We're shifting our focus to recovery as let's face it - you can't stay in a state of crisis or panic for over a year. 
Stay tuned for new episodes from Friday 21 May 2021. 
Check out this trailer to hear more about the change. 

Thanks for listening, 

Ayo Abbas
Marketing In Times of Recovery Podcast Host 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Marketing In Times of Crisis is no more.  
We're shifting our focus to recovery as let's face it - you can't stay in a state of crisis or panic for over a year. 
Stay tuned for new episodes from Friday 21 May 2021. 
Check out this trailer to hear more about the change. 

Thanks for listening, 

Ayo Abbas
Marketing In Times of Recovery Podcast Host 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-8498557Fri, 14 May 2021 07:00:00 +010001:01falsefull1818Ep 17: Focus, Fun and New Ventures with George Bradley and Ewald Van Der Straeten from BVDSEp 17: Focus, Fun and New Ventures with George Bradley and Ewald Van Der Straeten from BVDSWelcome to the latest episode of Marketing In Times of Crisis.  I'm your host Ayo Abbas, marketing consultant who specialises and loves in all things built environment. Today is Thursday 18 February 2021 and we’re in lockdown part III. 

My guests today are George Bradley and Ewald Van Der Straeten from architecture firm BVDS. 

We had a great conversation which touched on:

  • Their new online architectural service The Two Architects which they launched during the pandemic to make architecture more accessible to more people.
  • Why you should focus on marketing that you enjoy and have fun doing that play to your strengths.
  • Their approach to social media and the importance of good photography and content. 

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word

Resources 

BVDS Architects

Abbas Marketing

The Two Architects

Another Architecture Podcast

Wowowa 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to the latest episode of Marketing In Times of Crisis.  I'm your host Ayo Abbas, marketing consultant who specialises and loves in all things built environment. Today is Thursday 18 February 2021 and we’re in lockdown part III. 

My guests today are George Bradley and Ewald Van Der Straeten from architecture firm BVDS. 

We had a great conversation which touched on:

  • Their new online architectural service The Two Architects which they launched during the pandemic to make architecture more accessible to more people.
  • Why you should focus on marketing that you enjoy and have fun doing that play to your strengths.
  • Their approach to social media and the importance of good photography and content. 

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word

Resources 

BVDS Architects

Abbas Marketing

The Two Architects

Another Architecture Podcast

Wowowa 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-8122274Fri, 12 Mar 2021 09:00:00 +010032:05falsefull1717Ep 16: Campaigns, Strategy and Winning Work with Emily Binning from WSPEp 16: Campaigns, Strategy and Winning Work with Emily Binning from WSPWelcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP.  I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect. 

Key takeaways

  • How strategy should be simple and, on a page
  • How to push back on BAU (Business As Usual) activity so that you can focus on the things that are strategically important to the business 
  • Building a high performing marketing team and create the right environment for them to flourish 
  • The importance of having a good  martech stack  (marketing technology) - it's been a lifeline during lockdown for her marketing team

Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. 

Resources
WSP UK site
WSP Hour / Changemakers Campaign
ALDI Twitter campaign
Abbas Marketing

Recorded on Monday 25 January 2021. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP.  I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect. 

Key takeaways

  • How strategy should be simple and, on a page
  • How to push back on BAU (Business As Usual) activity so that you can focus on the things that are strategically important to the business 
  • Building a high performing marketing team and create the right environment for them to flourish 
  • The importance of having a good  martech stack  (marketing technology) - it's been a lifeline during lockdown for her marketing team

Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. 

Resources
WSP UK site
WSP Hour / Changemakers Campaign
ALDI Twitter campaign
Abbas Marketing

Recorded on Monday 25 January 2021. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-7591231Fri, 26 Feb 2021 09:00:00 +010044:00falsefull1616Ep 15: Phones, People and Pancakes!!! with Graham Handley and Susie LoberEp 15: Phones, People and Pancakes!!! with Graham Handley and Susie LoberWelcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambridge.  
It's an interesting fun chat that I really enjoyed and I hope you do too. 

Key takeaways

  • Marketing is all about relationships and making human connections. Make sure you keep in touch and don't be afraid to pick up the phone. 
  • Word of Mouth and your digital presence are important, once you start, make sure you keep everything current.
  • Be yourself and do marketing that represents what's important to you (pancakes, books etc :).  It'll resonate with your clients too.

Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. 

Resources
Graham Handley Architects
Abbas Marketing website
Lober Marketing

Recorded on Friday 15 January 2021. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambridge.  
It's an interesting fun chat that I really enjoyed and I hope you do too. 

Key takeaways

  • Marketing is all about relationships and making human connections. Make sure you keep in touch and don't be afraid to pick up the phone. 
  • Word of Mouth and your digital presence are important, once you start, make sure you keep everything current.
  • Be yourself and do marketing that represents what's important to you (pancakes, books etc :).  It'll resonate with your clients too.

Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. 

Resources
Graham Handley Architects
Abbas Marketing website
Lober Marketing

Recorded on Friday 15 January 2021. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-7591216Fri, 12 Feb 2021 08:00:00 +010030:10falsefull1515Ep 14: One Tip Special Compilation EpisodeEp 14: One Tip Special Compilation EpisodeAs an end of year treat and to hopefully spur you on into 2021, here's  a special compilation episode of my Marketing In Times of Crisis podcast. Each of my guests gives their one tip at the end of their podcast interview. 

Marketing In Times of Crisis has been a special project  that I, Ayo Abbas, launched during lockdown.  I wanted  to shine a spotlight on a diverse range of built environment voices sharing their hints, tips and experiences of delivering marketing and communications in times of uncertainty.  

Thanks to all of my 15 guests across 13 episodes: 

#13 Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold

#12 Winning Work Through Lockdown with Digital Marketing with Amos Goldreich 

#11 Networking, Social Media and Running for RIBA with Sumita Singha

#10 Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins Brown

#09 Branding, Employee Ownership and Communications with Daire Hearne, Make

#08 Communications, Community & Context with Julia Nicholls, Squire and Partners

#07 Clients, Business Development and Campaigns with Helen Shea & Christine Baltas

#06 Smart Cities, Branding & Digital with Rick Robinson, Jacobs

#05 Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UK

#04 Strategy, Technology & Digital with Pascale Scheurer

#03 Communications, Relationships & Collaboration with Helen Gawor, GKR Scaffolding

#02 Strategy, Agility & Change with Liz Earwaker, AECOM

#01 Community, Authenticity & Purpose with Rachel Bell and Rob Sargent, Stride Treglown

Rate and review the series
Oh and of course please feel free to rate and review the series as it helps more people find us. 


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>As an end of year treat and to hopefully spur you on into 2021, here's  a special compilation episode of my Marketing In Times of Crisis podcast. Each of my guests gives their one tip at the end of their podcast interview. 

Marketing In Times of Crisis has been a special project  that I, Ayo Abbas, launched during lockdown.  I wanted  to shine a spotlight on a diverse range of built environment voices sharing their hints, tips and experiences of delivering marketing and communications in times of uncertainty.  

Thanks to all of my 15 guests across 13 episodes: 

#13 Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold

#12 Winning Work Through Lockdown with Digital Marketing with Amos Goldreich 

#11 Networking, Social Media and Running for RIBA with Sumita Singha

#10 Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins Brown

#09 Branding, Employee Ownership and Communications with Daire Hearne, Make

#08 Communications, Community & Context with Julia Nicholls, Squire and Partners

#07 Clients, Business Development and Campaigns with Helen Shea & Christine Baltas

#06 Smart Cities, Branding & Digital with Rick Robinson, Jacobs

#05 Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UK

#04 Strategy, Technology & Digital with Pascale Scheurer

#03 Communications, Relationships & Collaboration with Helen Gawor, GKR Scaffolding

#02 Strategy, Agility & Change with Liz Earwaker, AECOM

#01 Community, Authenticity & Purpose with Rachel Bell and Rob Sargent, Stride Treglown

Rate and review the series
Oh and of course please feel free to rate and review the series as it helps more people find us. 


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-6864033Tue, 15 Dec 2020 20:00:00 +010020:38falsefull1414Ep 13: Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro HappoldEp 13: Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro HappoldWelcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold.

The brilliant marketing efforts of her team were recently recognised with them winning not one but  two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry. 

Key takeaways

  • The importance of internal comms and having a clear purpose
  • How themes and issue based global campaigns  help to unite their global marketing efforts
  • The need for agility and being able to respond quickly in a crisis and embrace digital communications.

Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. 

Resources
Buro Happold website
Abbas Marketing website
Stride Treglown
56 Black Men - Cephas Williams
Archiboo Awards
Conisbee

Recorded on Monday 16th November 2020. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold.

The brilliant marketing efforts of her team were recently recognised with them winning not one but  two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry. 

Key takeaways

  • The importance of internal comms and having a clear purpose
  • How themes and issue based global campaigns  help to unite their global marketing efforts
  • The need for agility and being able to respond quickly in a crisis and embrace digital communications.

Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. 

Resources
Buro Happold website
Abbas Marketing website
Stride Treglown
56 Black Men - Cephas Williams
Archiboo Awards
Conisbee

Recorded on Monday 16th November 2020. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-6686546Fri, 04 Dec 2020 07:00:00 +010039:53falsefull1313Ep 12: Winning Work Through Lockdown with Digital Marketing with Amos GoldreichEp 12: Winning Work Through Lockdown with Digital Marketing with Amos GoldreichToday I’m excited to share my latest marketing interview which with architect Amos Goldreich who runs his own practice of 04. In just a few years' he has amassed an Instagram following of 30,000.  I'm your host Ayo Abbas, a freelance marketing consultant. 

Key takeaways

  • How digital marketing has helped his firm
  • How he’s won 8 projects during lockdown including 4 via social media
  • His tips on getting started with digital marketing  
  • Where he finds his inspiration and support 
  • And why we should all push ourselves and try something new – even coming on podcasts like this.

 Make sure you rate and review this episode as it helps to spread the word.

Resources


Amos Goldreich Instagram


Abbas Marketing



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Today I’m excited to share my latest marketing interview which with architect Amos Goldreich who runs his own practice of 04. In just a few years' he has amassed an Instagram following of 30,000.  I'm your host Ayo Abbas, a freelance marketing consultant. 

Key takeaways

  • How digital marketing has helped his firm
  • How he’s won 8 projects during lockdown including 4 via social media
  • His tips on getting started with digital marketing  
  • Where he finds his inspiration and support 
  • And why we should all push ourselves and try something new – even coming on podcasts like this.

 Make sure you rate and review this episode as it helps to spread the word.

Resources


Amos Goldreich Instagram


Abbas Marketing



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-6332797Wed, 11 Nov 2020 23:00:00 +010037:11falsefull1212Ep 11: Networking, Social Media and Running for RIBA with Sumita SinghaEp 11: Networking, Social Media and Running for RIBA with Sumita SinghaWelcome to the latest episode of Marketing In Times Of Crisis and I’m your host marketing consultant Ayo Abbas. My guest today is the formidable Sumita Singha who is an architect, author and artist.  Earlier this year Sumita's industry profile was raised when she ran as a candidate for the RIBA presidency.

Key Takeaways

-       The opportunities for young practices to partner up with larger ones – particularly now

-       The importance of networking to win work and ideas on how to build that up

-       The advice that she gives to architectural students that she teaches who are entering the job market now
-      What she learnt running for the RIBA presidential election and what that taught her about marketing 

Resources

Ecologic Architects

Abbas Marketing

Marketing In Times of Crisis Podcast Home Page



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to the latest episode of Marketing In Times Of Crisis and I’m your host marketing consultant Ayo Abbas. My guest today is the formidable Sumita Singha who is an architect, author and artist.  Earlier this year Sumita's industry profile was raised when she ran as a candidate for the RIBA presidency.

Key Takeaways

-       The opportunities for young practices to partner up with larger ones – particularly now

-       The importance of networking to win work and ideas on how to build that up

-       The advice that she gives to architectural students that she teaches who are entering the job market now
-      What she learnt running for the RIBA presidential election and what that taught her about marketing 

Resources

Ecologic Architects

Abbas Marketing

Marketing In Times of Crisis Podcast Home Page



If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-6234106Thu, 05 Nov 2020 13:00:00 +010021:57falsefull1111Ep 10: Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins BrownEp 10: Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins BrownWelcome to the latest episode of Marketing In Times of Crisis.  I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Renee O’Drobinak who is Communications Manager at Hawkins Brown architects.   

Key takeaways

  • How branding is important and it takes time to get right. It’s far more than just your logo and colours and is about capturing the essence of who your company is.
  • How marketing should be seen as a long term investment that needs constant ‘topping up’ so that it can help your business to grow and thrive.
  • Why we all should try to be a bit bolder in our messaging and stand for something. 
  • Why architects should make our communications more digestible and understandable particularly with the growing importance of  digital communications. 

Resources

Hawkins Brown

Abbas Marketing 

Carbon Counts, Fielden Clegg Bradley

Marketing In Times of Crisis homepage

Subscribe, Rate and Review
Don’t forgot to subscribe so you don’t miss an episode and rate us and review us while you’re there – it’s always great to hear what you think.

Recorded on Friday 02 October 2020.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to the latest episode of Marketing In Times of Crisis.  I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Renee O’Drobinak who is Communications Manager at Hawkins Brown architects.   

Key takeaways

  • How branding is important and it takes time to get right. It’s far more than just your logo and colours and is about capturing the essence of who your company is.
  • How marketing should be seen as a long term investment that needs constant ‘topping up’ so that it can help your business to grow and thrive.
  • Why we all should try to be a bit bolder in our messaging and stand for something. 
  • Why architects should make our communications more digestible and understandable particularly with the growing importance of  digital communications. 

Resources

Hawkins Brown

Abbas Marketing 

Carbon Counts, Fielden Clegg Bradley

Marketing In Times of Crisis homepage

Subscribe, Rate and Review
Don’t forgot to subscribe so you don’t miss an episode and rate us and review us while you’re there – it’s always great to hear what you think.

Recorded on Friday 02 October 2020.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-6017743Thu, 22 Oct 2020 19:00:00 +010031:31falsefull1010Ep 09: Branding, Employee Ownership and Communications with Daire Hearne, MakeEp 09: Branding, Employee Ownership and Communications with Daire Hearne, MakeWelcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Daire Hearne who heads up the global communications team at architectural firm Make. 

Key takeaways

  • Daire reflects on Make’s approach to communications – and why it’s about sharing engaging stories and being consistent. 

  • The one Make ethos and camaraderie – and how that helped them to band together during lockdown

  • The important role that being an Employee Owned Trust plays in the practice and how that influences all that they do

  • That we all now need to be thinking about going Digital First and that we all still have a lot to learn to achieve this. 

Resources

Make 

Abbas Marketing 

The Architecture Drawing Prize

Subscribe, Rate and Review
Don’t forgot to subscribe so you don’t miss an episode and rate us and review us while you’re there – it’s always great to hear what you think. 

Recorded on Monday September 28 2020.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Daire Hearne who heads up the global communications team at architectural firm Make. 

Key takeaways

  • Daire reflects on Make’s approach to communications – and why it’s about sharing engaging stories and being consistent. 

  • The one Make ethos and camaraderie – and how that helped them to band together during lockdown

  • The important role that being an Employee Owned Trust plays in the practice and how that influences all that they do

  • That we all now need to be thinking about going Digital First and that we all still have a lot to learn to achieve this. 

Resources

Make 

Abbas Marketing 

The Architecture Drawing Prize

Subscribe, Rate and Review
Don’t forgot to subscribe so you don’t miss an episode and rate us and review us while you’re there – it’s always great to hear what you think. 

Recorded on Monday September 28 2020.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-5808583Thu, 08 Oct 2020 22:00:00 +010040:24falsefull99Ep 08: Communications, Community & Context with Julia Nicholls, Squire and PartnersEp 08: Communications, Community & Context with Julia Nicholls, Squire and Partners Welcome to Marketing In Times of Crisis and I’m your host Ayo Abbas, a freelance marketing consultant.  My guest today is the brilliant Communications and PR Director from architectural practice, Squire and Partners, Julia Nicholls. 

Key takeaways 

  • How the practice and brand has evolved over Julia’s career from 30 people to 250 and what this has meant for their comms approach
  • Their practice with its unique set up as an architect and also small scale developer and how their office moves over the years have also been spurred on by playing their part in the local community
  • She touches on their overall approach to comms, branding and thought leadership
  • She also gives her tips about things that other practices can be doing now as the market gets tougher.

Resources 

Abbas Marketing 

Squire and Partners

Architecture Foundation 100 day studio

Recorded on Thursday 17 Sept 2020.

Subscribe, Rate & Review
We're a new podcast for built environment professionals to have important conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word.  Thanks 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]> Welcome to Marketing In Times of Crisis and I’m your host Ayo Abbas, a freelance marketing consultant.  My guest today is the brilliant Communications and PR Director from architectural practice, Squire and Partners, Julia Nicholls. 

Key takeaways 

  • How the practice and brand has evolved over Julia’s career from 30 people to 250 and what this has meant for their comms approach
  • Their practice with its unique set up as an architect and also small scale developer and how their office moves over the years have also been spurred on by playing their part in the local community
  • She touches on their overall approach to comms, branding and thought leadership
  • She also gives her tips about things that other practices can be doing now as the market gets tougher.

Resources 

Abbas Marketing 

Squire and Partners

Architecture Foundation 100 day studio

Recorded on Thursday 17 Sept 2020.

Subscribe, Rate & Review
We're a new podcast for built environment professionals to have important conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word.  Thanks 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-5660500Tue, 29 Sep 2020 18:00:00 +010037:54falsefull88Ep 07: Clients, Business Development and Campaigns with Helen Shea & Christine BaltasEp 07: Clients, Business Development and Campaigns with Helen Shea & Christine BaltasWelcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing.  Today my guests Helen Shea from Ashurst and Christine Baltas from Eversheds Sutherlands. They’re both real estate business development leads and give their insights on marketing.

Key takeaways

• The need for laser focus on building and maintaining client relationships

• The difference between real estate legal marketing and the traditional built environment.

• The importance of revenue generation and why it shouldn’t be a ‘dirty’ word

• Why campaigns and thought leadership are so important particularly for key issues such as climate change and sustainability.


This episode was recorded on Wednesday August 12 2020.


Resources

Abbas Marketing


Ashurst

Eversheds Sutherland


Marketing In Times of Crisis Podcast website


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing.  Today my guests Helen Shea from Ashurst and Christine Baltas from Eversheds Sutherlands. They’re both real estate business development leads and give their insights on marketing.

Key takeaways

• The need for laser focus on building and maintaining client relationships

• The difference between real estate legal marketing and the traditional built environment.

• The importance of revenue generation and why it shouldn’t be a ‘dirty’ word

• Why campaigns and thought leadership are so important particularly for key issues such as climate change and sustainability.


This episode was recorded on Wednesday August 12 2020.


Resources

Abbas Marketing


Ashurst

Eversheds Sutherland


Marketing In Times of Crisis Podcast website


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-5379757Thu, 10 Sep 2020 13:00:00 +010027:16falsefull77Ep 06: Smart Cities, Branding & Digital with Rick Robinson, JacobsEp 06: Smart Cities, Branding & Digital with Rick Robinson, JacobsWelcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing.  Today my guest is Rick Robinson who leads the global smart cities team at Jacobs. 

Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in during lockdown, net zero and digital poverty that society and our industry must look to address.

Key Takeaways 

  • The importance of personal brand and how that can help companies and build trust 
  • The role of smart cities and digital infrastructure in a post covid world 
  • Potential areas of opportunity for built environment practitioners as we reimagine our cities
  • Tips for those looking to start their journey on social media

This episode was recorded on Tuesday August 11 2020.

Resources

Jacobs

Pivot Projects

The Urban Technologist

Abbas Marketing

Subscribe, Rate & Review
We're a new podcast for built environment professionals to have important conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word.  Thanks 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing.  Today my guest is Rick Robinson who leads the global smart cities team at Jacobs. 

Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in during lockdown, net zero and digital poverty that society and our industry must look to address.

Key Takeaways 

  • The importance of personal brand and how that can help companies and build trust 
  • The role of smart cities and digital infrastructure in a post covid world 
  • Potential areas of opportunity for built environment practitioners as we reimagine our cities
  • Tips for those looking to start their journey on social media

This episode was recorded on Tuesday August 11 2020.

Resources

Jacobs

Pivot Projects

The Urban Technologist

Abbas Marketing

Subscribe, Rate & Review
We're a new podcast for built environment professionals to have important conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word.  Thanks 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-5286225Fri, 04 Sep 2020 00:00:00 +010036:33falsefull66Ep 05: Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UKEp 05: Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UKToday's guest is Celeste Bolte who is a Communications Specialist and Head of Bowerbird UK and I'm your host freelance marketing consultant Ayo Abbas. 

Celeste regularly works with the architectural community and shares some of her experiences from working both in the UK and in Australia. She’s touches on architectural practices now having to get more proactive when it comes to marketing themselves to potential clients. Clients won’t be chasing you, particularly now. 

We also cover how to get into the press and the importance of embracing all things digital from virtual tours, to using Zoom and making videos that show the process that you take your clients through, not just the end results that you achieve.  

Key takeaways 

  • Get your marketing house in order and ideas on how 
  • How to get your projects and views into the press 
  • The importance of video, digital and online communications & events 
  • Why you shouldn't let your non fee earners go – they help you to create value 

Resources 

Ayo Abbas 

Abbas Marketing 

Celeste Bolte


Bowerbird UK  

Henry Woide – Mass Collective   

The Architecture Club 

Small Living Series - Never Too Small


Marketing In Times of Crisis podcast website


Subscribe, Rate & Review

We're a new podcast and I want to help the built environment profession to have important conversations when it comes to marketing. Please do rate and review us.


This episode was recorded on 02 July 2020.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Today's guest is Celeste Bolte who is a Communications Specialist and Head of Bowerbird UK and I'm your host freelance marketing consultant Ayo Abbas. 

Celeste regularly works with the architectural community and shares some of her experiences from working both in the UK and in Australia. She’s touches on architectural practices now having to get more proactive when it comes to marketing themselves to potential clients. Clients won’t be chasing you, particularly now. 

We also cover how to get into the press and the importance of embracing all things digital from virtual tours, to using Zoom and making videos that show the process that you take your clients through, not just the end results that you achieve.  

Key takeaways 

  • Get your marketing house in order and ideas on how 
  • How to get your projects and views into the press 
  • The importance of video, digital and online communications & events 
  • Why you shouldn't let your non fee earners go – they help you to create value 

Resources 

Ayo Abbas 

Abbas Marketing 

Celeste Bolte


Bowerbird UK  

Henry Woide – Mass Collective   

The Architecture Club 

Small Living Series - Never Too Small


Marketing In Times of Crisis podcast website


Subscribe, Rate & Review

We're a new podcast and I want to help the built environment profession to have important conversations when it comes to marketing. Please do rate and review us.


This episode was recorded on 02 July 2020.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-4477682Fri, 31 Jul 2020 08:00:00 +010030:16falsefull55Ep 04: Strategy, Technology & Digital with Pascale ScheurerEp 04: Strategy, Technology & Digital with Pascale ScheurerToday’s guest is Pascale Scheurer. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. She also shares her view on why we all must be  mindful of other people’s personal circumstances in this current time.   

Key takeaways

  • Using more digital channels
  • Focus on attracting and retaining the best talent
  • Building relationships & networks
  • Being mindful of others

Links

Podcast host - Ayo Abbas - Built environment marketing consultant.

Pascale Scheurer 

Surface to Air

Perkins & Will

Ray Kurzweil


Peter Diamandis

 


This episode was recorded on Tuesday 23 June 2020.   

 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Today’s guest is Pascale Scheurer. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. She also shares her view on why we all must be  mindful of other people’s personal circumstances in this current time.   

Key takeaways

  • Using more digital channels
  • Focus on attracting and retaining the best talent
  • Building relationships & networks
  • Being mindful of others

Links

Podcast host - Ayo Abbas - Built environment marketing consultant.

Pascale Scheurer 

Surface to Air

Perkins & Will

Ray Kurzweil


Peter Diamandis

 


This episode was recorded on Tuesday 23 June 2020.   

 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-4477595Tue, 07 Jul 2020 20:00:00 +010034:47falsefull44Ep 03: Communications, Relationships & Collaboration with Helen Gawor, GKR ScaffoldingEp 03: Communications, Relationships & Collaboration with Helen Gawor, GKR ScaffoldingHello and welcome to the latest episode of Marketing In Times of Crisis. My guest today is Helen Gawor, who is the Business Strategy Director at GKR Scaffolding.  

I first heard of GKR when I worked at Mace. GKR was and still are a Mace subcontractor who honestly stood out from the crowd for the way that they operated and their focus on people and relationships. 

Helen shares how, during the current pandemic, GKR has kept a low external marketing profile and focused on internal communications with their staff, the health wellbeing and safety of their teams on site and collaborating with clients and the wider industry. 

She shares some of the digital tools that have grown in use and importance during this time and how they have improved some things for the better.  

Key takeaways

  • The importance of internal communications with your employees
  • Making sure you stay connected with your clients
  • Don’t operate in isolation – collaborate with the wider industry including your competitors 

Resources

Abbas Marketing

GKR Scaffolding


Build UK

Construction Leadership Council

Mace


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Hello and welcome to the latest episode of Marketing In Times of Crisis. My guest today is Helen Gawor, who is the Business Strategy Director at GKR Scaffolding.  

I first heard of GKR when I worked at Mace. GKR was and still are a Mace subcontractor who honestly stood out from the crowd for the way that they operated and their focus on people and relationships. 

Helen shares how, during the current pandemic, GKR has kept a low external marketing profile and focused on internal communications with their staff, the health wellbeing and safety of their teams on site and collaborating with clients and the wider industry. 

She shares some of the digital tools that have grown in use and importance during this time and how they have improved some things for the better.  

Key takeaways

  • The importance of internal communications with your employees
  • Making sure you stay connected with your clients
  • Don’t operate in isolation – collaborate with the wider industry including your competitors 

Resources

Abbas Marketing

GKR Scaffolding


Build UK

Construction Leadership Council

Mace


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-4414424Fri, 03 Jul 2020 10:00:00 +010032:01falsefull33Ep 02: Strategy, Agility & Change with Liz Earwaker, AECOMEp 02: Strategy, Agility & Change with Liz Earwaker, AECOMWelcome to the latest episode of Marketing In Times of Crisis, I’m your host Ayo Abbas from Abbas Marketing. In this episode I talk to Liz Earwaker who is the Clients and Marketing Director, Commercial and Buildings EMEA, from global consultancy giant AECOM. I’ve known Liz for years from when we both worked in the marketing team at Mace.  

Liz shares her of experiences of developing an evolving marketing strategy to cope with the rapidly changing landscape we’re all facing today. She emphasises how business must be agile, open to change and quick to respond to external factors as they arise.   

She talks us through the three stage approach that AECOM is taking during the Coronavirus pandemic and how they are leveraging their global business network to share idea, best practice and solutions.   

Liz also shares how AECOM’s marketing team is empowering their teams on the ground with the right tools and campaigns to have conversations with their clients. She also discusses the different communications channels that have come into their own during lockdown including podcasts and webinars. 

Key takeaways 

  • Being agile and quick to respond to the changing environment. 
  • Empowering your teams and people on the ground. 
  • Embracing newer communications channels such as podcasts & social media as traditional channels such as events have stopped.
  • Using thought leadership and storytelling across channels to capture people’s imaginations and emotions.

Resources  

Abbas Marketing

AECOM website

AECOM's The Future of Infrastructure report

Squire and Partners

KPF 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to the latest episode of Marketing In Times of Crisis, I’m your host Ayo Abbas from Abbas Marketing. In this episode I talk to Liz Earwaker who is the Clients and Marketing Director, Commercial and Buildings EMEA, from global consultancy giant AECOM. I’ve known Liz for years from when we both worked in the marketing team at Mace.  

Liz shares her of experiences of developing an evolving marketing strategy to cope with the rapidly changing landscape we’re all facing today. She emphasises how business must be agile, open to change and quick to respond to external factors as they arise.   

She talks us through the three stage approach that AECOM is taking during the Coronavirus pandemic and how they are leveraging their global business network to share idea, best practice and solutions.   

Liz also shares how AECOM’s marketing team is empowering their teams on the ground with the right tools and campaigns to have conversations with their clients. She also discusses the different communications channels that have come into their own during lockdown including podcasts and webinars. 

Key takeaways 

  • Being agile and quick to respond to the changing environment. 
  • Empowering your teams and people on the ground. 
  • Embracing newer communications channels such as podcasts & social media as traditional channels such as events have stopped.
  • Using thought leadership and storytelling across channels to capture people’s imaginations and emotions.

Resources  

Abbas Marketing

AECOM website

AECOM's The Future of Infrastructure report

Squire and Partners

KPF 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-4379405Fri, 03 Jul 2020 10:00:00 +010030:23falsefull22Ep 01: Community, Authenticity & Purpose with Rachel Bell and Rob Sargent, Stride TreglownEp 01: Community, Authenticity & Purpose with Rachel Bell and Rob Sargent, Stride TreglownWelcome to the first episode of Marketing In Times of Crisis - recorded on Tuesday 09 June. Hosted by Ayo Abbas, marketing consultant, Abbas Marketing who specialises in the built environment.  Today’s guest are Bristol based architectural firm Stride Treglown.  I've got Rachel Bell, Business Development Director and Rob Sargent their Marketing Director.

In this episode Rachel and Rob will be shining a light on their inspirational marketing campaigns with purpose. They’ll talk about Stride Treglown's latest #TalkingSpaces campaign which first caught my attention and look back on previous marketing campaigns which built confidence in their approach.

We’ll share our experiences of lockdown as individuals as well as what it’s meant for how we are doing business and Stride Treglown's mission to connect with clients and communities. Rachel and Rob also reflect on the recession in 2008 and the lessons they learned that still are very much applicable to their work today. 

Key takeaways

  • The importance of campaigns and themes in marketing 
  • Employee ownership and benefits to business
  • The rise of localism and community 
  • The need for authenticity and purpose

Resources  

#TalkingSpaces - Stride Treglown’s latest campaign aiming to keep us all more connected and providing a new talking space for flowing conversations and ideas. 

Inhabitant Series - A collection of interviews with the people that use Stride Treglown’s projects every day. The people that bring them to life. 

Shaping Future Places - Their campaign inspired by the principles behind Bournville.  

Shaping Future Places – The Symposium - Check out the 2018 presentations and materials from the event that Rob mentioned where Stride Treglown took a modern twist on the original 1901 Garden Cities Association symposium from Bournville. 

Women In Property - Rachel is an active member and former Chair of this organisation. 

 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Welcome to the first episode of Marketing In Times of Crisis - recorded on Tuesday 09 June. Hosted by Ayo Abbas, marketing consultant, Abbas Marketing who specialises in the built environment.  Today’s guest are Bristol based architectural firm Stride Treglown.  I've got Rachel Bell, Business Development Director and Rob Sargent their Marketing Director.

In this episode Rachel and Rob will be shining a light on their inspirational marketing campaigns with purpose. They’ll talk about Stride Treglown's latest #TalkingSpaces campaign which first caught my attention and look back on previous marketing campaigns which built confidence in their approach.

We’ll share our experiences of lockdown as individuals as well as what it’s meant for how we are doing business and Stride Treglown's mission to connect with clients and communities. Rachel and Rob also reflect on the recession in 2008 and the lessons they learned that still are very much applicable to their work today. 

Key takeaways

  • The importance of campaigns and themes in marketing 
  • Employee ownership and benefits to business
  • The rise of localism and community 
  • The need for authenticity and purpose

Resources  

#TalkingSpaces - Stride Treglown’s latest campaign aiming to keep us all more connected and providing a new talking space for flowing conversations and ideas. 

Inhabitant Series - A collection of interviews with the people that use Stride Treglown’s projects every day. The people that bring them to life. 

Shaping Future Places - Their campaign inspired by the principles behind Bournville.  

Shaping Future Places – The Symposium - Check out the 2018 presentations and materials from the event that Rob mentioned where Stride Treglown took a modern twist on the original 1901 Garden Cities Association symposium from Bournville. 

Women In Property - Rachel is an active member and former Chair of this organisation. 

 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-4170197Fri, 03 Jul 2020 10:00:00 +010037:53falsefull11Marketing In Times Of Crisis TrailerMarketing In Times Of Crisis TrailerMarketing In Times Of Crisis is a new interview led podcast featuring inspirational built environment business leaders.

We’ve had to weather crisis’ before and podcast listeners will hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now.


I’m your host Ayo Abbas, a freelance marketing consultant. My new podcast will give a platform to more diverse architecture, engineering and construction industry voices that we don't ordinarily get to hear or get to learn from.


Marketing In Times of Crisis will be out soon - subscribe now and spread the word so you’re one of the first to hear it.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Marketing In Times Of Crisis is a new interview led podcast featuring inspirational built environment business leaders.

We’ve had to weather crisis’ before and podcast listeners will hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now.


I’m your host Ayo Abbas, a freelance marketing consultant. My new podcast will give a platform to more diverse architecture, engineering and construction industry voices that we don't ordinarily get to hear or get to learn from.


Marketing In Times of Crisis will be out soon - subscribe now and spread the word so you’re one of the first to hear it.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

]]>Buzzsprout-4148159Fri, 12 Jun 2020 17:00:00 +010001:24falsetrailer11