<![CDATA[Built to Scale: Data Center Industry Insights]]>e5933977-f851-524c-884d-577c566bf214Wed, 24 Jun 2026 12:00:17 +0000Captivate.fmPaul Koetkehttps://artwork.captivate.fm/6dc0fdfe-ba5c-409b-a10f-9736fe776234/Koetke-Consulting-Cover-Art-Options.jpgBuilt to Scale: Data Center Industry InsightsPaul KoetkePaul KoetkeWelcome to Built to Scale: Data Center Industry Insights. The data center industry is moving faster than the data used to manage it. Currently, 66% of project leaders can't see the information they need when change happens. When critical infrastructure is scattered across siloed systems and buried in spreadsheets, you aren’t just managing a project—you’re making million-dollar decisions blind. Hosted by Paul Koetke, the #1 solo Smartsheet Partner in the US, this podcast bridges the gap between massive capital project portfolios and real-time visibility. With a track record of managing $350M+ in deliverables for Fortune 500 companies like Johnson & Johnson and Cushman & Wakefield, Paul explores the intersection of high-stakes engineering and enterprise efficiency. Each episode features the "Project Leaders in the Trenches"—from Navy nuclear propulsion experts to hyperscale operations managers. We dive deep into: Infrastructure Scaling: How to manage mechanical and electrical complexity at scale. Data Unification: Moving from "spreadsheet hell" to real-time portfolio visibility. Operational Excellence: Streamlining acquisitions and accelerating customer onboarding. If you’re responsible for building, managing, or scaling the world’s digital backbone, this is your guide to clarity.https://built-to-scale.captivate.fmfalseepisodicnopodcastThe Data Center Strategy for Business Leaders to Scale Digital Infrastructure with Maarten GoemanThe Data Center Strategy for Business Leaders to Scale Digital Infrastructure with Maarten GoemanIn this episode of Built to Scale, host Paul Koetke sits down with Maarten Goeman to discuss the opportunities driving data center growth across Southern Europe. Maarten shares how Mediterra DataCenters is building a pan-European colocation platform, why countries such as Italy, Spain, France, and Portugal are poised for significant digital infrastructure expansion, and what it takes to evaluate, acquire, and develop data center sites at scale. The conversation also explores sustainability, local market dynamics, operational discipline, and the growing role data centers play in supporting both AI and broader digital transformation.

Maarten Goeman is the VP of Corporate Development at Mediterra DataCenters, where he leads corporate development and M&A activities across Southern Europe. After beginning his career in corporate finance at ING and entering the data center sector through NorthC Data Centers, Maarten now focuses on building a regional data center platform designed to support growing demand for colocation services across Europe.

Key Takeaways:

  • Why Southern Europe represents a major growth opportunity for data center infrastructure
  • How AI and digital transformation are accelerating demand for colocation services
  • The factors that determine whether a data center site is worth pursuing
  • Why proximity to customers remains critical for regional data center operators
  • How zoning, power availability, connectivity, and sustainability influence site selection
  • Why saying "no" quickly is an essential part of operational discipline
  • The importance of local expertise when expanding across multiple countries
  • How data centers can address concerns around sustainability and water consumption
  • Why secondary cities may become increasingly important in future infrastructure strategies

Episode Timestamps:

  • [00:00] - Why Mediterra is building a Southern European data center platform
  • [05:39] - How long it may take Southern Europe to catch up with mature markets
  • [07:43] - Evaluating new data center markets and selecting sites
  • [10:56] - Why operational discipline starts with saying no
  • [12:15] - The importance of local expertise and trusted advisors
  • [14:04] - Avoiding costly mistakes and focusing on the right opportunities
  • [17:37] - Addressing water consumption and sustainability concerns
  • [20:48] - Why the cloud is still physical infrastructure
  • [24:59] - The case for secondary cities and regional data centers
  • [28:22] - Building local ecosystems around digital infrastructure
  • [30:11] - Mediterra's long-term vision for growth across Europe

Connect with the Guest Maarten Geoman:


Connect with the Host Paul Koetke:


More from Koetke Consulting:


]]>In this episode of Built to Scale, host Paul Koetke sits down with Maarten Goeman to discuss the opportunities driving data center growth across Southern Europe. Maarten shares how Mediterra DataCenters is building a pan-European colocation platform, why countries such as Italy, Spain, France, and Portugal are poised for significant digital infrastructure expansion, and what it takes to evaluate, acquire, and develop data center sites at scale. The conversation also explores sustainability, local market dynamics, operational discipline, and the growing role data centers play in supporting both AI and broader digital transformation.

Maarten Goeman is the VP of Corporate Development at Mediterra DataCenters, where he leads corporate development and M&A activities across Southern Europe. After beginning his career in corporate finance at ING and entering the data center sector through NorthC Data Centers, Maarten now focuses on building a regional data center platform designed to support growing demand for colocation services across Europe.

Key Takeaways:

  • Why Southern Europe represents a major growth opportunity for data center infrastructure
  • How AI and digital transformation are accelerating demand for colocation services
  • The factors that determine whether a data center site is worth pursuing
  • Why proximity to customers remains critical for regional data center operators
  • How zoning, power availability, connectivity, and sustainability influence site selection
  • Why saying "no" quickly is an essential part of operational discipline
  • The importance of local expertise when expanding across multiple countries
  • How data centers can address concerns around sustainability and water consumption
  • Why secondary cities may become increasingly important in future infrastructure strategies

Episode Timestamps:

  • [00:00] - Why Mediterra is building a Southern European data center platform
  • [05:39] - How long it may take Southern Europe to catch up with mature markets
  • [07:43] - Evaluating new data center markets and selecting sites
  • [10:56] - Why operational discipline starts with saying no
  • [12:15] - The importance of local expertise and trusted advisors
  • [14:04] - Avoiding costly mistakes and focusing on the right opportunities
  • [17:37] - Addressing water consumption and sustainability concerns
  • [20:48] - Why the cloud is still physical infrastructure
  • [24:59] - The case for secondary cities and regional data centers
  • [28:22] - Building local ecosystems around digital infrastructure
  • [30:11] - Mediterra's long-term vision for growth across Europe

Connect with the Guest Maarten Geoman:


Connect with the Host Paul Koetke:


More from Koetke Consulting:


]]>28c5bdd9-8728-4ba6-8089-db73db9f6676Wed, 24 Jun 2026 08:00:00 -040032:57falsefullAI Pressure on Data Center for Leaders to Solve Cooling and Power Limits with Kevin FullerAI Pressure on Data Center for Leaders to Solve Cooling and Power Limits with Kevin FullerIn this episode of Built To Scale, Paul Koetke sits down with Kevin Fuller, Critical Environment Operations Manager at Microsoft, to unpack the hidden infrastructure powering the AI boom and why data centers are being pushed to their limits.

Kevin shares his journey from the US Navy’s nuclear submarine program to leading mission-critical operations in a modern data center. The conversation breaks down the surprising overlap between nuclear systems and data infrastructure, the challenges of maintaining uptime, and how AI is forcing the entire industry to rethink power, cooling, and scalability.

From water usage myths to real-world infrastructure constraints, this episode offers a grounded look at what it actually takes to keep the digital world running.

Key Takeaways:

  • AI is rapidly increasing demand for power, cooling, and compute infrastructure.
  • Data centers operate with strict, mission-critical safety and uptime procedures.
  • Power availability and cooling capacity are the main infrastructure bottlenecks.
  • Water is used mainly for efficient cooling and modern facilities are more efficient.
  • Data centers deliver high economic value relative to their energy and water use.
  • Skilled people remain the most critical factor in data center operations, even with AI.

Episode Timestamps:

  • [0:03] - Introduction to Kevin Fuller
  • [3:21] - Lessons from Nuclear Submarine Operations
  • [4:15] - Mission-Critical Systems
  • [7:20] - Maintaining vs Building Data Center
  • [10:19] - Legacy Systems vs Standardised Designs
  • [12:37] - AI’s Impact on Data Centre Growth
  • [14:25] - Water Usage in Data Center Explained
  • [17:14] - Comparing Industrial Water Usage
  • [19:36] - Economic Output of Data Center
  • [21:13] - Scaling Teams and Operations
  • [24:10] - Where the Industry Should Invest Next

Connect with the Host Paul Koetke:


Connect with the Guest Kevin Fuller:


More from Koetke Consulting:


]]>In this episode of Built To Scale, Paul Koetke sits down with Kevin Fuller, Critical Environment Operations Manager at Microsoft, to unpack the hidden infrastructure powering the AI boom and why data centers are being pushed to their limits.

Kevin shares his journey from the US Navy’s nuclear submarine program to leading mission-critical operations in a modern data center. The conversation breaks down the surprising overlap between nuclear systems and data infrastructure, the challenges of maintaining uptime, and how AI is forcing the entire industry to rethink power, cooling, and scalability.

From water usage myths to real-world infrastructure constraints, this episode offers a grounded look at what it actually takes to keep the digital world running.

Key Takeaways:

  • AI is rapidly increasing demand for power, cooling, and compute infrastructure.
  • Data centers operate with strict, mission-critical safety and uptime procedures.
  • Power availability and cooling capacity are the main infrastructure bottlenecks.
  • Water is used mainly for efficient cooling and modern facilities are more efficient.
  • Data centers deliver high economic value relative to their energy and water use.
  • Skilled people remain the most critical factor in data center operations, even with AI.

Episode Timestamps:

  • [0:03] - Introduction to Kevin Fuller
  • [3:21] - Lessons from Nuclear Submarine Operations
  • [4:15] - Mission-Critical Systems
  • [7:20] - Maintaining vs Building Data Center
  • [10:19] - Legacy Systems vs Standardised Designs
  • [12:37] - AI’s Impact on Data Centre Growth
  • [14:25] - Water Usage in Data Center Explained
  • [17:14] - Comparing Industrial Water Usage
  • [19:36] - Economic Output of Data Center
  • [21:13] - Scaling Teams and Operations
  • [24:10] - Where the Industry Should Invest Next

Connect with the Host Paul Koetke:


Connect with the Guest Kevin Fuller:


More from Koetke Consulting:


]]>18a9b1ec-a0d2-4a59-b97c-91e3da7325ebWed, 10 Jun 2026 09:00:00 -040025:09falsefullThe AI Boom Is Hitting a Power and Compute Wall in Data Centers with Jay ReinkeThe AI Boom Is Hitting a Power and Compute Wall in Data Centers with Jay ReinkeIn this episode of Built To Scale, host Paul Koetke speaks with three leaders from AGP-Jay, Peter, and David about how data centers are being built at the intersection of land, power, and AI driven demand. The conversation explores how AGP is expanding from renewable energy and real estate into large-scale data center development, and what it takes to deliver sites in a market increasingly constrained by power availability and regulatory complexity.

Jay Reinke, Vice President of Real Estate & Acquisitions at AGP. Formerly at AWS, he spent five years leading data center expansion and has extensive experience in large-scale site acquisition and development.

Peter Mahony ,Vice President of Investments at AGP. Previously at Jefferies, he focused on power and infrastructure and developed deep insight into how data center growth is reshaping energy markets.

David Ameneyro, Director of Real Estate and Acquisitions at AGP. He brings experience across real estate finance, colocation, business development, and data center development.

Key Takeaways:

  • Why power availability has become the biggest driver of modern data center development
  • How AGP expanded from renewables and real estate into large-scale data center projects
  • The growing role of AI in driving compute demand and reshaping infrastructure planning
  • How developers evaluate sites using power access, zoning, community support, and buildability
  • Why battery storage and behind-the-meter power solutions are becoming increasingly important
  • The biggest challenges, delays, and future trends shaping data center growth through 2026

Episode Timestamps:

• [00:00] - Introduction to Koetke Consulting and the AGP leadership team

• [01:49] - How AGP expanded from renewables into data center development

• [04:40] - Why land and power must work together in modern site selection

• [05:40] - Why “time to power” matters more than the cost of power

• [08:10] - Behind-the-meter power and the growth of deregulated markets like Texas

• [09:14] - Key site selection factors beyond power and fiber infrastructure

• [11:11] - Misconceptions around data centers, including water use and noise concerns

• [18:21] - How renewable energy and battery storage support data center operations

• [23:21] - How AI is improving data center site analysis and operational efficiency

• [28:59] - Major trends shaping the future of data center growth through 2026

Connect with Guest, Peter Mahony:


Connect with Guest, Jay Reinke:


Connect with Guest, David Ameneyro:


Connect with Host, Paul Koetke:


]]>In this episode of Built To Scale, host Paul Koetke speaks with three leaders from AGP-Jay, Peter, and David about how data centers are being built at the intersection of land, power, and AI driven demand. The conversation explores how AGP is expanding from renewable energy and real estate into large-scale data center development, and what it takes to deliver sites in a market increasingly constrained by power availability and regulatory complexity.

Jay Reinke, Vice President of Real Estate & Acquisitions at AGP. Formerly at AWS, he spent five years leading data center expansion and has extensive experience in large-scale site acquisition and development.

Peter Mahony ,Vice President of Investments at AGP. Previously at Jefferies, he focused on power and infrastructure and developed deep insight into how data center growth is reshaping energy markets.

David Ameneyro, Director of Real Estate and Acquisitions at AGP. He brings experience across real estate finance, colocation, business development, and data center development.

Key Takeaways:

  • Why power availability has become the biggest driver of modern data center development
  • How AGP expanded from renewables and real estate into large-scale data center projects
  • The growing role of AI in driving compute demand and reshaping infrastructure planning
  • How developers evaluate sites using power access, zoning, community support, and buildability
  • Why battery storage and behind-the-meter power solutions are becoming increasingly important
  • The biggest challenges, delays, and future trends shaping data center growth through 2026

Episode Timestamps:

• [00:00] - Introduction to Koetke Consulting and the AGP leadership team

• [01:49] - How AGP expanded from renewables into data center development

• [04:40] - Why land and power must work together in modern site selection

• [05:40] - Why “time to power” matters more than the cost of power

• [08:10] - Behind-the-meter power and the growth of deregulated markets like Texas

• [09:14] - Key site selection factors beyond power and fiber infrastructure

• [11:11] - Misconceptions around data centers, including water use and noise concerns

• [18:21] - How renewable energy and battery storage support data center operations

• [23:21] - How AI is improving data center site analysis and operational efficiency

• [28:59] - Major trends shaping the future of data center growth through 2026

Connect with Guest, Peter Mahony:


Connect with Guest, Jay Reinke:


Connect with Guest, David Ameneyro:


Connect with Host, Paul Koetke:


]]>061b4afe-a844-41ab-a857-f5ec983577aeWed, 03 Jun 2026 08:00:00 -040033:03falsefullHow Scaling Data Center Delivery Is Breaking Visibility and Decision-Making in the AI BoomHow Scaling Data Center Delivery Is Breaking Visibility and Decision-Making in the AI BoomIn this episode of the Built to Scale podcast, Paul Koetke shares his perspective on the growing operational challenges within the data center industry as AI demand accelerates infrastructure expansion. Drawing from his experience working with hyperscale and colocation operators, Paul explains how many organizations are being pushed to scale delivery far beyond what their existing systems and processes were designed to handle.

He highlights the growing importance of organizational throughput, real time visibility, and scalable work management systems, arguing that success in the AI era will depend not only on securing land and power, but also on building repeatable and reliable operational processes. Through real world examples and leadership insights, Paul explores why outdated reporting structures, fragmented workflows, and reactive decision-making are becoming major obstacles to sustainable growth in the data center sector.

Key Takeaways:

  • Why the data center industry is facing a major scalability inflection point
  • How AI growth is exposing weaknesses in traditional delivery systems
  • The hidden operational bottlenecks slowing large-scale infrastructure growth
  • Why organizational throughput matters as much as power and land acquisition
  • The importance of scalable work management infrastructure
  • Common pain points data center leaders face during rapid expansion
  • Why confidence and real-time visibility are critical for operators
  • How standardized processes improve delivery consistency at scale

Episode Timestamps:

  • [00:00] - Introduction to the Built to Scale podcast and its mission
  • [01:48] - Why AI growth will reward operational execution, not just land and power
  • [02:41] - Building standardized visibility and scalable reporting processes
  • [03:23] - Discovering that scalability challenges exist across the entire industry
  • [04:28] - Paul’s background in scalable systems and Smartsheet solutions
  • [05:00] - The deeper organizational throughput problem in data centers
  • [08:10] - The importance of confidence, visibility, and repeatable processes
  • [10:14] - Closing thoughts on scaling data center delivery in the AI era

Connect with Host, Paul Koetke:


]]>In this episode of the Built to Scale podcast, Paul Koetke shares his perspective on the growing operational challenges within the data center industry as AI demand accelerates infrastructure expansion. Drawing from his experience working with hyperscale and colocation operators, Paul explains how many organizations are being pushed to scale delivery far beyond what their existing systems and processes were designed to handle.

He highlights the growing importance of organizational throughput, real time visibility, and scalable work management systems, arguing that success in the AI era will depend not only on securing land and power, but also on building repeatable and reliable operational processes. Through real world examples and leadership insights, Paul explores why outdated reporting structures, fragmented workflows, and reactive decision-making are becoming major obstacles to sustainable growth in the data center sector.

Key Takeaways:

  • Why the data center industry is facing a major scalability inflection point
  • How AI growth is exposing weaknesses in traditional delivery systems
  • The hidden operational bottlenecks slowing large-scale infrastructure growth
  • Why organizational throughput matters as much as power and land acquisition
  • The importance of scalable work management infrastructure
  • Common pain points data center leaders face during rapid expansion
  • Why confidence and real-time visibility are critical for operators
  • How standardized processes improve delivery consistency at scale

Episode Timestamps:

  • [00:00] - Introduction to the Built to Scale podcast and its mission
  • [01:48] - Why AI growth will reward operational execution, not just land and power
  • [02:41] - Building standardized visibility and scalable reporting processes
  • [03:23] - Discovering that scalability challenges exist across the entire industry
  • [04:28] - Paul’s background in scalable systems and Smartsheet solutions
  • [05:00] - The deeper organizational throughput problem in data centers
  • [08:10] - The importance of confidence, visibility, and repeatable processes
  • [10:14] - Closing thoughts on scaling data center delivery in the AI era

Connect with Host, Paul Koetke:


]]>bf6ff10d-fe25-411b-9249-50fede533784Wed, 27 May 2026 09:25:00 -040010:55falsefullNew Episode Coming Soon!New Episode Coming Soon!Sixty-six percent of project leaders are flying blind. In the high-stakes world of data centers, critical information is often buried in siloed systems and scattered spreadsheets. When change happens, you don't just need data—you need clarity. Welcome to Built to Scale: Data Center Industry Insights.

I’m Paul Koetke. I’ve spent my career helping Fortune 500 organizations turn chaotic capital portfolios into streamlined, real-time engines for growth. I’ve seen what happens when million-dollar decisions are made without visibility, and I’ve seen the massive ROI that comes when you finally see the full picture.

This podcast is for the leaders building the world’s digital infrastructure. We’re moving past the surface-level talk to look at the mechanical, electrical, and data-driven realities of scaling at a hyperscale level.

Each week, we sit down with the experts managing the world’s most critical environments—from nuclear propulsion veterans to senior program managers at the biggest names in tech. No handoffs. No confusion. Just actionable insights on how to build to scale.

Follow "Built to Scale" right now on Spotify, Apple Podcasts, or wherever you listen to your shows. Let’s turn your scattered data into clear decisions.

]]>Sixty-six percent of project leaders are flying blind. In the high-stakes world of data centers, critical information is often buried in siloed systems and scattered spreadsheets. When change happens, you don't just need data—you need clarity. Welcome to Built to Scale: Data Center Industry Insights.

I’m Paul Koetke. I’ve spent my career helping Fortune 500 organizations turn chaotic capital portfolios into streamlined, real-time engines for growth. I’ve seen what happens when million-dollar decisions are made without visibility, and I’ve seen the massive ROI that comes when you finally see the full picture.

This podcast is for the leaders building the world’s digital infrastructure. We’re moving past the surface-level talk to look at the mechanical, electrical, and data-driven realities of scaling at a hyperscale level.

Each week, we sit down with the experts managing the world’s most critical environments—from nuclear propulsion veterans to senior program managers at the biggest names in tech. No handoffs. No confusion. Just actionable insights on how to build to scale.

Follow "Built to Scale" right now on Spotify, Apple Podcasts, or wherever you listen to your shows. Let’s turn your scattered data into clear decisions.

]]>75ca83f4-879a-41b9-8001-9cb9d5568acfTue, 24 Mar 2026 04:30:00 -040001:03falsefull