The Reigning Queen Podcast

27: Turn Podcast Guesting Into Leads, Authority & Sales ft. Christina Lenkowski

Tue, 14 Apr 2026 04:00:00 -0400

Trying to increase your visibility this year? It’s time to shift how you look at podcasting as a marketing tool. You don’t need to have your own show to reap all the podcasting benefits and in today’s episode, Gwen is joined by publicity expert, Christina Lenkowski, to break it all down for you.

Christina defines the difference between owned, paid, and earned media as well as why podcast guesting may just be the most overlooked, yet powerful, strategy for building trust, authority, and consistent leads in your business. You’ll also learn how to decide whether launching your own podcast or guesting on others’ shows is the right move based on your goals, capacity, and stage of business.

Christina shares why so many entrepreneurs struggle to see results with podcasting, how to use podcast interviews as a lead generation machine, and the exact ways to turn one conversation into multiple pieces of content that boost your SEO, nurture your audience, and warm up your sales calls before they even happen.

This episode also dives into the role of AI in content creation, the importance of human connection in a saturated digital world, and how podcast visibility can dramatically increase trust—especially for service-based businesses. If you’re ready to attract warmer leads, build authority faster, and create a marketing strategy that compounds over time, this conversation will show you exactly how to make podcasting work for your business instead of becoming another thing on your to-do list.

Links Mentioned in Today’s Episode:

Connect with Christina on Instagram

Work With Christina by going to https://www.publicityxchristina.com/

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

26: Drive More Sales with SEO & How to Get Found on Google | ft. Shannon Adee

Tue, 07 Apr 2026 04:00:00 -0400

We’ve all heard of SEO before, what does it actually mean, and how can we use it effectively for our businesses?

Today, Gwen is joined by Shannon Adee, founder of Spark Solutions, to simplify search engine optimization (SEO), Google Ads, and digital marketing in a way that finally makes sense. As a service-based entrepreneur, you know visibility matters, but navigating keywords, content marketing, and website optimization can feel overwhelming. This conversation helps you cut through the noise and focus on what actually drives website traffic, lead generation, and sustainable business growth.

From this episode, you’ll walk away with a clear understanding of how SEO works, how it compares to Google Ads, and why so many entrepreneurs waste money on ineffective or “cheap” SEO strategies. Shannon shares how to approach keyword strategy, content marketing, and ongoing website updates in a way that improves your search engine rankings and positions you as a credible, authoritative source online. You’ll also learn how to determine if you’re truly ready to invest in SEO, or if there are foundational pieces in your business that need to come first.

With the rise of AI and changing search behaviors, understanding organic marketing and search engine optimization has never been more important. This episode will help you build a smarter, more intentional digital marketing strategy so you can increase your online visibility, attract aligned clients, and grow your business with confidence.

Links Mentioned in Today’s Episode:

Connect with Shannon Adee on Instagram

Follow Spark Solutions on Instagram

Visit https://sparksolutionsagency.com/ to learn more!

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

25: Your Marketing Isn’t Broken; It’s Misaligned | The Head, Heart & Gut Approach to Marketing You Need featuring Emilie Davis

Tue, 31 Mar 2026 04:00:00 -0400

What if the reason your marketing isn’t converting has nothing to do with your strategy but everything to do with misalignment?

In today’s Reigning Queen conversation, you’re invited to take a deeper look at what’s really driving your marketing, your messaging, and ultimately, your sales. Gwen is joined by Emilie Davis, founder of Magic Mirror Marketing, to explore the common belief that content alone should bring in clients and why that mindset might actually be holding you back. If you’ve ever found yourself relying on social media to do all the heavy lifting, only to feel frustrated when it doesn’t convert, this episode is for you.

Emilie shares a powerful approach that connects your head, heart, and gut to help you create messaging that doesn’t just sound good, but truly resonates. When your marketing speaks to that emotional connection while still providing clarity and direction, everything begins to click.

In this episode, you’ll be challenged to consider whether you’re fully showing up as yourself, or if you’ve been hiding behind what you think your business should look like. In a world that’s leaning more and more into AI, your authenticity, your voice, and your energy are what will set you apart. You’ll also hear about an opportunity to take this work even deeper inside the Business Accelerator Retreat happening May 1–3 in Williamsburg, Virginia. If you’re craving clarity, connection, and a way to turn your passion into marketing that actually works, this experience was designed with you in mind.

If your message isn’t landing the way you want it to, or your marketing feels forced, disconnected, or inconsistent, this conversation will help you realign and move forward with confidence. Grab your notebook and let’s get into today’s episode!

Links Mentioned in Today’s Episode:

Connect with Emilie Davis at https://www.magicmirrormarketing.com/

Follow Emilie on Instagram

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

24: Fortunes Are Made In The Follow-Up | Unlock The GOLD in Sales Training

Tue, 24 Mar 2026 04:00:00 -0400

If the word “follow-up” makes you cringe, this episode is a must-listen!!

In today’s episode, Gwen is teaching a GOLD level sales training for female entrepreneurs, like you, who want to master sales follow-up and grow their business. Gwen breaks down why avoiding client follow-up is costing you leads, sales, and consistent revenue and how the right sales strategy can turn a “no” into a future “yes.”

You’ll learn how to overcome fear of rejection, stop taking “no” personally, and confidently follow up with prospects without feeling like a grimy car salesman. Gwen also shares how to overcome common blocks like procrastination and lack of systems, turning your follow-up process into a value-driven, relationship-building strategy that nurtures leads and builds trust.

By the end of the episode, you’ll walk away with a step-by-step follow-up formula designed to increase conversions, close more clients, and grow your business. With real client success stories showing dramatic results, this episode will help you stop leaving money on the table and start showing up confidently with every sales follow-up.

Register for The Business Accelerator Retreat:

https://www.magicmirrormarketing.com/retreat!

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

23: The Missing Link Between Sales & Marketing (And An Invitation To Discover It) | The Business Accelerator Retreat

Tue, 17 Mar 2026 04:00:00 -0400

If marketing feels overwhelming and sales conversations leave you second-guessing yourself, this announcement is for you. Today’s episode is really more of an invitation, as Gwen is joined by marketing strategist Emilie Davis to share the exciting details behind their upcoming Business Accelerator Retreat. Designed specifically for passionate women entrepreneurs, this immersive retreat will help you gain the clarity, confidence, and strategy needed to transform your marketing and sales so you can attract the right clients and grow your business with intention.

Throughout this conversation, Gwen and Emilie unpack one of the biggest challenges many entrepreneurs face– knowing they’re great at what they do but struggling to clearly communicate their value. They discuss why messaging clarity is the missing link between marketing and sales, how focusing on outcomes instead of features can completely change your sales conversations, and why authentic connection is the key to building a magnetic brand.

The three-day, all-inclusive retreat will include hands-on workshops, personalized sales and marketing strategy development, and even a professional half-day photoshoot to capture powerful brand assets. Emilie and Gwen have created this intimate retreat, capping it at 12, so that you walk away with a clear marketing roadmap, a confident sales process, and the tools to attract aligned clients while growing their business authentically. If you’re ready to stop spinning your wheels and start showing up with clarity, authority, and confidence, this episode will give you a glimpse of what you can expect from this impactful retreat in Virginia!

Links Mentioned in Today’s Episode:

Connect with Emilie Davis at https://www.magicmirrormarketing.com/

Follow Emilie on Instagram

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

22: Why Visibility Isn’t Enough: How Women Entrepreneurs Turn Authority Into Clients ft. Christi Kendall

Tue, 10 Mar 2026 04:00:00 -0400

Visibility alone doesn’t build a profitable business – you need a sales system, authority, and being in the right rooms. By the end of today’s podcast episode, you’ll learn how to maximize your visibility and turn those opportunities into converting clients.

Today, Gwen is joined by Christi Kendall, co-founder of the Wild Woman Summits, for an empowering conversation about why so many women entrepreneurs struggle to consistently convert their visibility into paying clients, despite doing all the things they’ve been told to do to increase their visibility.

Christi shares her perspective on what actually moves the needle in business: establishing authority, positioning yourself in the right rooms, and strategically leveraging speaking opportunities to connect with warm audiences who are ready to buy. Together, Gwen and Christi unpack the difference between simply being seen and being recognized as the expert people trust. They also dive into the importance of niching down, refining your messaging, and showing up with the kind of confidence and clarity that helps potential clients choose you.

If you’re a female entrepreneur who is tired of the client acquisition rollercoaster and ready to turn your visibility into real revenue, this episode is a must listen. Grab your favorite notebook and pen, it’s time to start building a visibility plan that works.

Connect with Christi:

Follow Christi on Instagram

Work With Christi

Discover Your Sales Archetype Here

Get The Sales Precision Audit

Check Out The Wild Woman Summits:

Follow Wild Women Summits on Instagram

Check Out WE Summit’s Website

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

21: How To Leverage AI For Confident & High-Converting Discovery Calls

Tue, 03 Mar 2026 04:00:00 -0400

Have you ever feared that AI will replace your business? Today, Gwen is addressing this question and providing you with a strategy on how you can use AI to confidently prepare for your next discovery call.

With tools like ChatGPT and Gemini making information instantly accessible, even Gwen has recognized that this is shifting her industry as a sales strategist. However, clients are not struggling to find information, they’re actually overwhelmed by it. What they’re truly searching for is clarity, confidence, and leadership.

Having a strong and well structured sales conversation will position you as the authority in your field. In this episode, Gwen shares how to use AI to enhance your discovery calls, ask better “why” questions, uncover the real emotional drivers behind buying decisions, and confidently guide prospects toward aligned solutions. Whether you’re a website designer, brand strategist, copywriter, accountant, or other service-based business owner, you’ll learn how to close high-ticket clients without feeling pushy or salesy.

If you want to increase revenue, reduce follow-up, and build trust faster in your sales process, this conversation will show you why human connection—not more information—is your true competitive edge. When you command the conversation, you stop chasing clients and start leading them.

Grab the FREE Download here: https://gritandtenacity.myflodesk.com/sjjku4qei3

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

20: From Fractional to Founder: Building the Right Business Model with Kelly Price

Tue, 24 Feb 2026 04:00:00 -0400

Ever meet someone that you instantly connect with and immediately dive into talking about business and sales? Today is that kind of conversation. Kelly Price is joining Gwen on the podcast to talk about sales, burnout, leadership, and the courage it takes to create something on your own.

This is a refreshing conversation, one that feels so relatable it’s like talking to your business girlfriends over coffee. Kelly and Gwen dive into the uncomfortable but necessary parts of business ownership – pricing your worth, having difficult conversations, outgrowing team members, and why ‘being nice’ isn’t the same thing as being kind. Kelly continues to share how she transitioned from fractional HR work into creating a successful audit-based consulting business that actually aligns with her values.

If you’ve ever struggled with charging what you’re worth, feared difficult conversations with employees or clients, or wondered whether now is “the right time” to start your business — this episode is your permission slip: There has never been more opportunity than there is right now.

This is a conversation about owning your value, leading with honesty, building systems that support growth, and remembering that sales, when done authentically, is simply serving.

Links Mentioned in Today’s Episode:

Visit Thrive HR’s Website: https://www.thrivehrkc.com/about

Connect with Kelly on LinkedIn: linkedin.com/company/thrivehrkc

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

19: Scarcity Tried to Steal My Crown | The Real and Raw Behind My Slow Season in Business

Tue, 17 Feb 2026 04:00:00 -0400

This episode may be a little out of Gwen’s comfort zone, but she’s getting vulnerable and honest with you. After launching into 2026 with big plans, new offers, and high expectations, she found herself staring at something every entrepreneur dreads: crickets. Instead of pretending it didn’t happen, she shares the uncomfortable truth about visibility gaps, scarcity thinking, and the one business activity she’s been avoiding—lead generation.

You’ll hear how a powerful circle of women in her “C-suite” lovingly called her out, why pivoting too often might be costing you more than you think, and how going back to the basics can reignite growth faster than chasing the next shiny strategy. Gwen reminds you that sales conversations aren’t usually the problem, having a lack of conversations is. And if you’re not consistently generating leads, no shiny new offer or rebrand will fix that.

This episode is your permission slip to stop spiraling, stop comparing, and start owning your power again. You are not behind. You are not incapable. You may just need to simplify, recommit, and do the uncomfortable things that move the needle. Because when you show up fully and visibly—you don’t just grow a business. You build a legacy.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

18: Fall Back in Love With Your Business Through Confident Sales Conversations

Tue, 10 Feb 2026 04:00:00 -0400

It's the week of love, and for this special "Client Love" themed episode Gwen is joined by her operations manager for Grit and Tenacity Consulting, Kristyn, to pull back the curtain on what’s really happening behind the scenes and why learning how to lead confident sales conversations is the key to falling back in love with your business.

From event planners and photographers to yoga instructors, website designers, bookkeepers, and even a concierge pediatrician, Gwen shares real client success stories from service-based entrepreneurs who have doubled and tripled their revenue by creating clarity in their sales conversations.

This episode breaks down why women struggle with selling, how mindset impacts confidence when leads slow down, and why most “no’s” aren’t rejection — they’re confusion. Gwen walks through her Confidence Sales Accelerator framework, including how to stop over-explaining, sell outcomes instead of features, set boundaries without guilt, and confidently guide prospects to a clear yes or no.

Kristyn shares her perspective from watching client transformations happen in real time — from second-guessing and burnout to control, clarity, and confident leadership. Together, they explore why sales feels natural when you have a plan, how heart-led women can sell without being pushy, and why clarity is the most loving thing you can offer a potential client.

If you’re a service-based entrepreneur who wants to sell with confidence, raise your prices, and build a business that supports your life — not consumes it — this episode is for you.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

17: It’s Not About Pricing—It’s About Clarity: How to Handle Pricing Questions Without Losing Control of the Sale

Tue, 03 Feb 2026 04:00:00 -0400

What do you do when a potential client asks "what's your average price for this service?” before they truly understand the value of your work? Today, Gwen is breaking down how to confidently lead pricing conversations without giving up control of the sales conversation while talking you through a real life example.

Gwen walks you through an actual email exchange with a prospective client and explains why pricing should never be the starting point of a sales conversation. She challenges the belief that transparency means immediately quoting numbers and shows you how premature pricing discussions are like treating a root cause with a band aid.

You’ll hear Gwen unpack the difference between transactional buyers and true partners, why discovery calls are meant to be led and how positioning yourself as a change agent—not just a salesperson—creates confident yeses without pressure.

If you’ve ever felt uncomfortable navigating budget objections, struggled with clients who “just want the price,” or found yourself shrinking to fit someone else’s expectations, this conversation will help you reclaim your authority, lead with clarity, and sell in a way that feels grounded, ethical, and have queen-like confidence while doing it.

Links Mentioned in Today’s Episode:

Join The Membership Here!

Join The Next Confident Sales Cohort Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

16: How I Took Control of a Sales Conversation While on a Cruise (My Sales Framework in Action)

Tue, 27 Jan 2026 04:00:00 -0400

In today’s episode, Gwen shares a real-life example of how she turned a casual poolside conversation on her recent cruise into a confident, controlled sales conversation—using her proven sales framework in real time. What started as an innocent chat quickly triggered old corporate sales conditioning she thought she’d left behind, including being asked to “pitch” on the spot and navigating masculine, pressure-driven sales energy. Gwen breaks down exactly how she shifted the dynamic, reclaimed control, and led the conversation with clarity, confidence, and authenticity.

This episode is a masterclass in why sales is a life skill not just a business skill. Gwen walks you through how to naturally transition from small talk into a professional conversation, why discovery calls should never feel like performances, and how leading with curiosity instead of defensiveness instantly builds authority and trust. You’ll hear practical, real-world examples of language shifts, boundary-setting, and how releasing attachment to the outcome actually creates more aligned opportunities.

If you’ve ever felt awkward, triggered, or unsure in sales conversations—especially when it comes to pricing, value, or over explaining what you do—this episode will help you reframe sales as grounded, empowering, and entirely on your terms. Press play for tangible takeaways you can start using immediately to lead your conversations, protect your energy, and show up with confidence in sales, business, and life.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Join The Next Confident Sales Cohort Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

15: Why Every Business Owner Needs Heart-Led Resilience ft. Debi Lynn

Tue, 20 Jan 2026 04:00:00 -0400

We all experience moments when life knocks you down, but what matters most is how you get back up. Today, Gwen is having a conversation with business resilience strategist and certified grief educator Debi Lynn for a deeply honest conversation about grief, resilience, and building a heart-led business after life’s hardest moments. Debi shares how her personal experiences forced her to rebuild her identity, leadership, and purpose. This episode speaks directly to female entrepreneurs who have experienced trauma, burnout, or major life disruption and are searching for a way to rise stronger while creating meaningful impact through their business.

Together, Gwen and Debi explore why resilience is one of the most critical leadership skills for women in business today and how unprocessed grief, identity shifts, and burnout can quietly stall growth. Debi explains how emotional healing, heart-centered leadership, and inner resilience directly influence business sustainability, confidence, and long-term success. This conversation reframes grief beyond loss of life, touching on the grief that comes from career changes, evolving relationships, and outgrowing old versions of yourself as an entrepreneur.

We end the episode with a Dear Gwen segment, as Debi asks how to explain the transformational value to clients who only seem to focus on the cost. This episode offers grounded wisdom, practical insight, and a powerful reminder that resilience, leadership, and sales confidence all begin at the heart.

Connect with Debi:

Check Out Debi's Program Here!

Visit Debi's Website

Check Out Debi's YouTube

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

14: Inside Our Annual Planning Retreat With Grit and Tenacity Consulting’s Operations Manager | Annual Planning To Reign Like A Queen | Part 2

Tue, 13 Jan 2026 04:00:00 -0400

Welcome back to Part 2 of Gwen’s Annual Planning Recap! If you haven’t listened to Part 1 yet, go back one episode to listen to what Gwen is calling in for this year. Today, Gwen sits down with her operations manager, Kristyn, for a candid behind-the-scenes conversation about what intentional annual planning really looked like for them. They share the raw experience of stepping away from daily personal and business demands to complete an in-person planning retreat that brought clarity, alignment, a new offer, and renewed confidence heading into 2026.

Together, Gwen and Kristyn share their key lessons around niching down and building a business model that supports growth without burnout. They talked about mindset shifts, perfectionism, consistency, and the power of data-driven decisions when refining your mission and offers.

You’ll also hear the story behind the creation of the Confidence Sales System Cohort and how this new model allows Gwen to serve more women while creating better results and more freedom. If you’re ready to command your sales, simplify your strategy, and step into 2026 with confidence and intention, this cohort will provide you with the framework and tools you’re looking for!

If you haven’t done an annual planning retreat for 2026 yet, it’s not too late! This episode is an encouragement for you to take the time to pour back into yourself and your business so that you can have an even more fruitful year! Press play and get inspired for your very own retreat!

Links Mentioned in Today’s Episode:

Connect with Natalie Barnett for more on Subconscious Coaching

Work with Natalie Barnett

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

13: How I Reset My Business For 2026 | Annual Planning To Reign Like A Queen | Part 1

Tue, 06 Jan 2026 04:00:00 -0400

As we step into 2026, Gwen pulls back the curtain on the powerful annual planning process that reshaped her confidence, clarity, and conviction as a CEO. In Part 1 of this annual planning series, Gwen shares the personal journey behind committing to a six-day CEO retreat—navigating guilt, family responsibilities, unexpected challenges, and the internal resistance that so often pulls women away from prioritizing themselves and their businesses. This episode is both a permission slip and a mirror for women who know they need space to think bigger but struggle to claim it.

Gwen walks through the first half of her planning process, breaking down how she evaluated her revenue streams, offers, expenses, and time to uncover what was truly sustainable and what wasn’t. From recognizing costly programs to building consistent working hours and theme days, she shares the real, behind-the-scenes decisions that led to more structure, scalability, and peace. This conversation highlights the importance of boundaries, asking for help, and leading from the CEO seat instead of reacting to chaos.

This episode also marks the announcement of Gwen’s Confidence Sales System, a scalable framework designed to help more women master sales without burnout or shame. Through self-reflection, self-care, and intentional strategy, Gwen reconnects with what truly drives her and explains how that clarity is shaping the future of her business in 2026. If you’re craving alignment, sustainability, and confidence in your sales and leadership this year, this episode will meet you right where you are and challenge you to step fully into your reign.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

12: Ditch the New Year’s Resolutions – Listen to This Before Setting Your New Year Goals

Tue, 30 Dec 2025 04:00:00 -0400

As we’re heading into the New Year, it’s common to make those New Year Resolutions… but what if you didn’t do that this year? In today’s short and sweet episode Gwen is diving into a conversation that flips the script on how we’ve been taught to approach New Year’s resolutions and traditional goal setting altogether. If you’re tired of creating goals you abandon by February, or feeling like you’re constantly chasing the next milestone without ever feeling fulfilled, this is your permission slip to try something different.

Gwen breaks down why resolutions often fail, why goals can be rooted in false expectations, and how true, lasting change begins with values, not pressure. You’ll explore the emotions that spark real transformation and walk through a guided journaling exercise designed to help you clarify what you value, what you want in the next 3–5 years, and the action steps that will actually move you forward.

Inside this episode you’ll learn to release the hustle mentality, say no without guilt, build confidence through aligned action, and step boldly into the future you desire. This is the Reign Revolution, and this year is your year. Happy New Year, Girlfriends!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

11: Finding The Beauty In Your Year | Reflections of 2025 + A Merry Christmas Episode

Tue, 23 Dec 2025 04:00:00 -0400

How did we already get to the week of Christmas?! If you’re feeling like your year flew by, you’re definitely not alone! Today’s episode is an episode on reflection as Gwen looks back on the lessons she’s learned this year. From navigating family health scares to experiencing her first panic attack to finding her spiritual re-centering, Gwen shares how 2025 has challenged her to slow down, set boundaries, and finally release the pressure and belief that she had to be everything for everyone in order to be worthy of success.

This episode is an honest conversation about entrepreneurship, nervous system regulation, faith, self-love, and what it really means to build a business without sacrificing your health, family, or calling. Gwen opens up about redefining success, learning to invest in herself, protecting her time, and trusting God’s plan—even when life doesn’t unfold the way you expected. It’s a powerful reminder that healing, clarity, and growth often come from the most uncomfortable seasons.

Gwen is also sharing some of her favorite holiday traditions, her annual planning reflections, and her hopes for 2026. She encourages you to pause, journal, and find the beauty in your own year—no matter how messy it was. If you’ve related to any of this so far, and you too are craving peace, perspective, and permission to rest while still reigning, this episode will meet you right where you are. Consider this your invitation to reflect, reset, and step into the next season with an open heart and renewed faith. Merry Christmas Girlfriends, we hope you have a great holiday season!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

10: How to Convert 50% of Your Leads With Intentional Sales Calls ft. Chantelle Wolfe | A Grit and Tenacity Consulting Client Spotlight

Tue, 16 Dec 2025 04:00:00 -0400

Listen to what happens when you stop avoiding sales and start confidently leading them with intention! In today’s episode, Gwen is spotlighting her client, Chantelle Wolfe, founder of Events To Life! Their powerful and inspiring conversation is a real life example of how Gwen’s sales coaching can transform not only your confidence with selling, but your entire business! Chantelle shares how shifting from a chaotic, people-pleasing approach to a clear, intentional sales process boosted her confidence, eliminated exhausting “prove your worth” conversations, and helped her convert over 50% of the leads she now speaks with.

Together, Gwen and Chantelle unpack the importance of discovery calls, boundaries, and not assuming your clients actually know what they need when they reach out. Through a real client story, Chantelle walks you through how asking better questions, slowing down the conversation, and focusing on benefits instead of deliverables led her to confidently upsell her services.

For today’s Dear Gwen segment, Chantelle asks one of the biggest questions service-based business owners wrestle with: when and how to talk about pricing. Whether you’re a creative, event professional, or service provider who wants to sell with integrity and authority, this conversation will leave you inspired to step fully into your Reigning Queen energy and own your value. This episode is a masterclass in selling without pressure, staying in control of the conversation, and creating an experience that makes clients feel seen, supported, and guided.

Connect with Chantelle:

Follow Chantelle on Instagram

Visit Chantelle’s Website

Connect With Gwen:

Join The Next Confident Sales System Cohort Here!

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

09: Clarity Sells: Ask Yourself These 3 Questions Before Your Next Offer

Tue, 09 Dec 2025 04:00:00 -0400

If your offer is incredible but people still aren’t saying yes, it’s probably not because they don’t want to work with you, it’s because they don’t fully understand how you’ll get them to the end result. In this week’s episode, you’ll learn 3 simple questions to ask yourself to make the shift that turns confusion into confident conversions.

Gwen is walking you through simplifying your offer, whether you sell to businesses or directly to consumers, so your audience instantly understands what you do, why it matters, and how you help them get real results. You’ll discover how to speak to the transformation, not the features, and how clarity builds a level of confidence that makes your dream clients feel safe to say yes.

When your message is simple, your energy feels stronger. You stop over-explaining, you stop overwhelming, and you start selling from a place of ease. More clarity leads to more yeses, more revenue, and more freedom — the kind a queen like you were made for.

Press play to step into a new level of power in your sales conversations. It’s your time to command your worth, and this episode shows you how to do it with confidence and simplicity.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

08: How to Build a More Profitable Business Without Selling Pain ft. CFO Danielle Hendon

Tue, 02 Dec 2025 04:00:00 -0400

Get ready to step into your Queen mentality with Gwen and Danielle on this episode of The Reigning Queen Podcast, where they dive into the pressure of “selling pain” versus selling transformation that actually feels aligned. Danielle, founder of 4 Corners CFO, shares her journey from corporate life to building an all-female financial team designed to help service-based entrepreneurs thrive. Together, they unpack how to scale with confidence, speak to clients ethically, and create a business that works for you—not the other way around.

You’ll hear candid insights on pricing, profit margins, hiring, and where you might be leaving money on the table. Whether you’ve been avoiding your financials, undercharging for your expertise, or running your business from messy spreadsheets, this conversation shows how a fractional CFO can bring clarity, confidence, and structure to your growth.

By the end, you’ll walk away feeling seen, supported, and inspired to step into your next level with financial confidence, knowing you don’t have to choose between loving your business and running it like a CEO—you get to have both.

Connect with Danielle:

Follow Danielle on Instagram

Check out 4 Corners Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

07: Navigating Time Objections When Selling During The End of The Year

Tue, 25 Nov 2025 04:00:00 -0400

Everyone’s buying something. Either they’re buying your services or you’re buying their excuses. Press play on today’s episode to learn how to create true urgency in your sales conversations without pressure, manipulation, or sleazy car salesmen tactics. If you’ve ever had a potential client tell you they’re “too busy,” “not ready,” or “thinking about waiting,” this conversation shows you how to confidently guide them toward clarity and help them make decisions that move their life and business forward.

Gwen walks you through how to paint the vision of what’s possible, help clients see the cost of delaying their goals, and break down the overwhelm that often keeps them stuck. You’ll learn how to frame your process, communicate your timeline, and support your prospects in understanding why now is the right time.

By the end, you’ll feel equipped to lead conversations with more confidence, communicate your value more clearly, and step fully into your role as a change agent. If you’re ready to stop buying excuses and start creating urgency that empowers your future clients, grab your notebook, and press play.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

06: Why Black Friday Discounts Hurt Your Business and What To Do Instead To Sell With Confidence This Holiday Season

Tue, 18 Nov 2025 04:00:00 -0400

THE BIGGEST selling day of the year is quickly approaching and Gwen has some hot takes when it comes to discounting. In this episode, you’re getting a powerful, no-fluff conversation with Gwen about discounting and what it’s truly costing your business. If you’ve ever felt pressure to slash your prices just to get clients to say “yes”, you’re going to feel incredibly seen here. Gwen breaks down why discounting undermines your value, how it conditions buyers to only show up for a sale, and why those “discount clients” often become the most draining ones you’ll ever work with.

As you listen, you’ll learn how to step back into alignment with authentic selling, rebuild confidence in your offers, and recognize the real reasons your clients hesitate to buy. Gwen shares the deeper mindset shifts that help you sell from clarity instead of fear. You’ll walk away with practical and empowering strategies to create urgency WITHOUT discounting, so you can protect your time, increase your revenue, and attract clients who actually value your work. If you want to command your sales this season instead of chasing them, this episode is going to change the way you show up in your business. Get your notebooks ready girlfriend and press play!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

05: How to Build a Fall Sales Strategy That Sells (Without Discounting)

Tue, 11 Nov 2025 04:00:00 -0400

The fall season is one of the most pivotal times of year for business owners and in this episode, Gwen is diving into how to approach it with strategy and confidence. As clients begin to say, “I’ll wait until the new year,” it can be tempting to lower prices or offer discounts. But this conversation is all about redefining that mindset and preparing for record-breaking results without compromising value.

Gwen breaks down how buyer behavior shifts during the fall, the psychology behind why people buy, and what sales systems need to be in place to sustain momentum through the holiday season. She shares practical strategies for strengthening backend systems, creating urgency with integrity, and positioning high-ticket offers with conviction.

Packed with insight and encouragement, this episode is a masterclass in owning the value behind every offer and stepping into the season with unshakable conviction. It’s not just about keeping sales moving—it’s about leading with purpose, refining systems that actually convert, and elevating the standard for what it means to sell with confidence. Fall isn’t slowing down, and neither should the women who are ready to reign, so grab your notebook and let’s get started.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

04:The Power of Somatic Healing With Becky Aste | Restoring Trust and Balance in Marriage and Business

Tue, 04 Nov 2025 04:00:00 -0400

Explore what really happens when high-achieving women appear to have it all but are quietly struggling behind the scenes in their personal life. Becky Aste, Trauma-informed Marriage Coach, joins Gwen on the podcast to share her deeply personal story of rebuilding trust and connection after her marriage reached a breaking point, and how discovering somatic healing—working with the body rather than just the mind—completely transformed her relationship, her business, and her sense of self.

Gwen and Becky dive into the growing tension many women feel as they rise in leadership while craving deeper intimacy at home. They discuss how nervous system regulation, feminine and masculine energy, and the constant hustle of entrepreneurship can either erode or empower the relationships that matter most. Through honest storytelling and grounded wisdom, Becky shows how healing from the bottom up allows women to reconnect with their intuition, reclaim balance, and experience success that doesn’t come at the cost of peace.

During this week’s Dear Gwen segment, Becky asks a powerful question about empowering women to make confident investment decisions without pressure. Gwen shares her heart-centered approach to sales conversations that honor intuition, integrity, and impact. This episode is a must-listen for every high achieving woman ready to reconnect with their deepest relationships and themselves.

Connect with Becky:

Follow Becky on Instagram

Work With Becky

Listen to Your Breakthrough Blueprint Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

03: Why Your Sales Calls Feel Like Interrogations and How to Flip the Script with Confidence

Tue, 28 Oct 2025 04:00:00 -0400

Ever walked away from a sales call feeling like you were the one being interrogated? Always feeling like you have to be defending your prices, proving your worth, and holding your breath for the objection? You’re not alone. In this powerful episode Gwen breaks down why so many women feel interrogated instead of in control during sales conversations and how to change that for good.

Gwen shares the surprising lessons she learned from a law enforcement training revealing how empathy, curiosity, and confident leadership can completely transform the energy of your sales calls. She explains how to shift from defense mode into calm, guided conversations that feel natural and empowering. You’ll discover how to set the tone early, lead with authority without feeling pushy, ask deeper questions that uncover your client’s true motivations, and let go of the urge to overexplain or prove your worth.

This episode isn’t about pitching harder, it’s about learning to lead with empathy, authority, and clarity. Because you weren’t meant to survive sales calls, girlfriend—you were meant to reign over them. Tune in to learn how to create confident, grounded, and high-converting conversations that attract clients who say “yes” with ease.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

02: Breaking Through Fear and Reclaiming Your Power with Kassandra Hamilton

Tue, 21 Oct 2025 04:00:00 -0400

In this powerful episode Gwen sits down with best-selling author, alignment coach, and facilitator Kassandra Hamilton, whose new book The Magic of Realigning from the Inside Out hit Amazon’s bestseller list within 24 hours of launch. Kassandra shares her inspiring journey from a stable government career in healthcare to becoming a sought-after life coach and change management expert helping women move from burnout to breakthrough.

Together, Gwen and Kassandra unpack what it truly means to defy societal expectations, build a life in alignment with your purpose, and find the courage to be seen—especially when fear tries to keep you small. She shares her four-phase framework for emotional healing, how consistency and self-trust led to her success, and a powerful mindset tool called RAIN that helps you process fear, anxiety, and self-doubt with compassion instead of criticism.

This conversation is packed with wisdom on self-awareness, emotional intelligence, setting boundaries, and personal growth, and it’s a must-listen for any woman ready to step into her power, command her worth, and create lasting impact from the inside out. If you’re ready to step into the power that you deserve, press play Girlfriend, and enjoy this episode!

Connect with Kassandra:

Follow Kassandra on Instagram

Buy Kassandra’s Book

Work with Kassandra 1:1

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

01: The Ripple Effect of Selling | How Selling with Confidence Transforms Your Impact and Influence

Tue, 14 Oct 2025 04:02:00 -0400

Welcome to the first episode of The Reigning Queen Podcast! This show is all about helping you lead with power, presence, and financial sovereignty, so what better way to kick off the show than by diving into the ripple effect of selling and why embracing it can make you the most powerful person in the room.

Gwen’s mission is to flip the script on what it means to sell as a woman entrepreneur, because when you truly understand the power behind sales, you stop seeing it as a transaction and start recognizing it as transformation. This transformation doesn’t show up just for your clients, but for yourself and everyone your work impacts. When Women reign, families rise, industries shift, and legacies are built.

Inside this episode, Gwen shares her personal story of walking away from the masculine, manipulative side of sales and finding a more authentic, feminine, and empowering approach. Learn how to shift your mindset around selling, reframe the fear of being “too much,” and anchor into your worth with confidence. Gwen breaks down five practical ways to own your offer, command your value, and create a ripple effect that elevates not just your income but your influence, freedom, and legacy.

If you’ve ever felt uncomfortable selling, this episode will help you see it in a whole new light. Because sales isn’t sleazy; it’s sacred. When you lead with conviction, connection, and clarity, you give every woman watching you permission to rise too.

It’s time to step into your reign, Girlfriend, go ahead and press play.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

00: Welcome to the Reign Revolution!

Tue, 14 Oct 2025 04:00:00 -0400

Welcome to the Reigning Queen Podcast! This show is for the women who are sick of chasing clients, tired of inconsistent revenue and ready to finally step into the kind of power that makes money, opportunities and respect flow to them. It is for the women who want to figure things out so they don’t ever have to go to work for someone else again, it's for the Women who crave influence not for ego but to change industries, families and leave legacies.

If you're ready to stop chasing, stop convincing, and start reigning hit that follow button so you never miss an episode. Share this with your business bestie, and join in on the Reign Revolution! Your throne is waiting, and trust me, you were made for this.

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

BONUS 51: The Surprising Link Between Authentic Sales Conversations and Law Enforcement | Why Leading With Empathy in Conversation Matters

Thu, 09 Oct 2025 04:00:00 -0400

“Empathy. It's not just like something you do at work by having that conversation with someone. It applies to every aspect of life.” –Brian Williams

SURPRISE!!! We’re back for one last hoorah for The Built From The Ground Up Show! This bonus episode will bring you behind the scenes to what’s currently happening in the Grit and Tenacity world and why you may have seen Gwen in Texas this last week! Today, Gwen is joined on the podcast with a longtime friend, Brian Williams, co-founder of Pinnacle TCI, to discuss the surprising connection between sales, empathy, and law enforcement.

What started as a middle-school friendship turned into a powerful professional partnership rooted in one shared belief, that authentic communication changes everything. Brian shares how he and his business partner, John, are transforming outdated interrogation practices through their empathy-based interviewing approach, teaching officers to treat people like people and lead with humanity.

Gwen and Brian dive into the same principles that make sales conversations effective, empathy, trust, and authenticity. These characteristics and values when leading a conversation can literally save lives. They discuss what it means to truly listen, how to connect with people even in the hardest moments, and why vulnerability and imperfection are the real superpowers of leadership.

Whether you’re a female entrepreneur, a leader navigating change, or someone who believes in the power of purpose-driven communication, this conversation will shift how you think about connection and influence in business and in life.

Connect with Brian:

Visit the Pinnacle TCI Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

50: From Building to Reigning | Redefining What This Podcast Will Be for Women in Business

Tue, 07 Oct 2025 04:00:00 -0400

"We know that more sales means greater impact. And we were put on this earth to leave a mark, to pave the way and to make this world a better place.” –Gwen Tinsley

Fifty episodes later, The Built From The Ground Up Show has reached a defining moment. In this milestone episode, Gwen takes you behind the scenes of the last two years of being a podcaster. From launching Confidently Selling with Grit & Tenacity, to The Built From The Ground Up Show, there have been pivotal moments that helped her shape what she really wants her podcast to be. What started as a way to help women grow confident in their sales and pricing has evolved into something far deeper: a movement to help women own their worth, lead boldly, and create impact from a place of faith and purpose.

In this heart-to-heart, Gwen reflects on the divine moments that shaped her story, the friendship that inspired her to start her business, the faith that carried her through uncertainty, and the lessons that came from showing up week after week to share her voice. She opens up about the behind-the-scenes struggles of entrepreneurship, the sacred growth that comes from trusting God’s timing, and the vision that’s been stirring in her heart for something bigger, bolder, and more unapologetic. Every detail, from those first hesitant recordings to now, has been a part of the journey toward what’s next.

Gwen invites you to join her in that next chapter: The Reigning Queen Podcast. More than a new name, it’s a declaration, a call to women who are ready to stop playing small and start building the freedom, wealth, and legacy they were made for. Gwen is inviting you to rise with her, to step into your power, command your sales with confidence, and reign in your business and life without apology. Whether you’ve been here from the beginning or you’re just joining the journey, this episode will remind you that every ending is a new beginning and this is just the start of something extraordinary.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

49: Burnout vs. Adrenal Fatigue: How to Recover and Thrive in Business with Wellness Coach, Sheri Traxler

Thu, 02 Oct 2025 04:00:00 -0400

“The actual habits that you want to put in for recovery: Number one is getting sunlight. Number two is giving yourself pauses throughout the day.” –Sheri Traxler

Burnout is something many can relate to and for female entrepreneurs, it can feel like an unavoidable part of building a business. In this episode, Gwen is chatting with wellness coach and speaker Sheri Traxler, founder of ViREO Life, to explore how to protect your energy, recover from exhaustion, and build a business that supports both your health and your success.

Sheri shares her powerful journey from thriving in corporate life to facing adrenal fatigue not once, but twice, and the lessons she learned while rebuilding her career from the ground up. With honesty and encouragement, she explains the difference between burnout and adrenal fatigue, why so many entrepreneurs overlook recovery, and the simple wellness practices that can help you reset.

From grounding exercises to sunlight rituals and giving yourself permission to rest, Sheri’s strategies offer both inspiration and practical takeaways for any entrepreneur feeling stretched too thin. This conversation will remind you that rest is not weakness and that taking care of yourself is one of the most important steps you can take to keep building what matters.

Connect with Sheri:

Visit Sheri's Website

Send a question to Sheri at sheri@thevireolife.com

Listen to the Real Wellness Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

48: A New Approach to Healing Through AI Support | Turning a Divine Idea into a Multi-Million Dollar Business with Tricia Keightley

Tue, 30 Sep 2025 04:00:00 -0400

“Sales to me is almost a synonym to confidence.” –Tricia Keightley

What if the key to generational healing and personal transformation could be found through the power of AI tools and immersive experiences? In this episode, Gwen is sitting down with the trailblazing Tricia Keightley, founder of Portrayals XR, to spill the details on how she’s merging technology, faith, and healing to create tools that change lives in real time.

Tricia shares her incredible 20+ year journey of entrepreneurship from hairstylist to web design agency owner to visionary startup founder, and proving that building from the ground up is never a straight path. Together, Gwen and Tricia explore the themes of accountability, resilience, and stepping boldly into your calling even when the road feels uncertain. You’ll hear how Tricia’s work is breaking cycles of generational trauma, empowering therapists and coaches to better serve their clients, and reshaping what it means to lead with faith, grit, and conviction.

If you’ve ever questioned your next step, feared rejection, or wondered if your vision is too big, this conversation will light a fire in your soul. Tricia reminds us that the world doesn’t just need your ideas, it needs your courage to see them through.

Connect with Tricia:

Connect with Tricia on Instagram

Visit Tricia's Website

Check Out Portrayals XR

Follow Portrayals XR on Instagram

Check Out Tricia’s Web Design and Branding Agency

Watch The Blox – Tricia’s Season to Come in Spring 2026

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

47: Embracing the “Hot Mess” to Find Success with Michelle Burke

Thu, 25 Sep 2025 04:00:00 -0400

“Discover the Magic in your mess.” –Michelle Burke

What if the messiest seasons of your life were actually where the magic begins? In this episode Gwen sits down with international bestselling author, podcast host, and intuitive strategist Michelle Burke to talk about discovering the beauty in the chaos of entrepreneurship and life.

Michelle shares her journey from teaching to stepping boldly into entrepreneurship, the stress and pivots along the way, and how she helps women transform their “hot mess” moments into clarity, confidence, and courage. Together, Gwen and Michelle dive deep into the realities of sales versus marketing, building authentic connections, overcoming messy middle moments, and finding power in the awkward phases of business growth.

If you’ve ever felt like you’re figuring it out as you go, questioning your next step, or even tempted to run back to corporate, this conversation will remind you that you’re not alone. You’ll leave this conversation with encouragement, mindset shifts, and practical wisdom to keep going, even when things feel hard. You’re not going to want to miss this episode!

Connect with Michelle:

Connect with Michelle on Instagram

Check Out Michelle’s Book: Hot Mess Magic

Listen to the Hot Mess Magic Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

46: How to Protect Your Sales Confidence When the World Feels Heavy

Tue, 23 Sep 2025 04:00:00 -0400

When the world feels heavy it’s easy for that weight to creep into your business and stall your momentum. In this raw and powerful episode Gwen gets real about how to protect your mindset, keep fear out of your sales conversations, and step fully into your role as the reigning queen of your business.

If you’ve been feeling stuck, second-guessing your decisions, or shrinking your offers because of the “doom and gloom” around you, this conversation will remind you why you started your business in the first place: freedom, flexibility, and the chance to create impact on your terms. Gwen shares how to insulate yourself from negative narratives, stay anchored in your value, and show up with confidence, even when the economy and world events try to shake you.

Because here’s the truth: your energy drives your results. The world doesn’t need more fear, it needs more women like you building unapologetically, leading powerfully, and proving that resilience is the ultimate business strategy. Girlfriend, it’s time to press play for some encouragement, strategy, and the gritty reminder that you are in control of your business and your future.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

45: Productivity Tips for Women in Business | Systems, Boundaries, and Focus with Mridu Parikh

Thu, 18 Sep 2025 04:00:00 -0400

“There's only one bad decision and that's sitting in indecision.” –Mridu Parikh

Building a business isn’t about overnight success, it’s about grit, tenacity, and figuring it out as you go. Today, discover how to finally take control of your productivity in a way that feels aligned with your life and business with productivity coach, Mridu Parikh, who went from a decade in New York City’s corporate world to starting her own business while raising two kids. Through trial and error, Mridu uncovered the truth about productivity and how it’s not about checking more off your list but about creating results that leave you feeling successful at the end of the day.

As you listen in, you’ll hear why productivity is more about emotion than efficiency and how you can identify the top three things that truly move the needle in your business. You’ll also learn what to do when overwhelm clouds your focus and every task feels urgent, along with simple strategies to beat procrastination and finally tackle the hard things first. Mridu shares how you can build systems, boundaries, and habits that honor your energy and lifestyle, so you stop feeling scattered and start feeling more in control.

This conversation will remind you that you’re not alone in struggling to prioritize, stay focused, and balance all the demands of entrepreneurship. You’ll walk away with practical tools you can apply immediately and the encouragement to believe that whatever you choose to focus on today is the right choice. If you’re a creative, service-based female entrepreneur who’s ready to feel more focused, less overwhelmed, and truly productive, this episode is for you.

Connect with Mridu:

Visit Mridu's Website

Connect with Mridu on Instagram

Connect with Mridu on Linked In

Listen to Productivity On Purpose Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

44: Aligning Mind, Body, and Business with Natalie Barnett

Tue, 16 Sep 2025 04:00:00 -0400

“There is no one right way to believe, because we all come into this world with our own unique expression that God gave us.” –Natalie Barnett

What if the very beliefs buried deep in your subconscious were the only things standing between you and the life you’re meant to live? Gwen is joined by dear friend and coach, Natalie Barnett, a master clinical hypnotherapist and life coach who helps women break free from limitations and embrace their divine calling.

Gwen and Natalie first met at an in-person event, where their instant connection led to a friendship and eventually working together. In this heartfelt conversation, Natalie opens up about her upbringing in both the church and a spiritual “woo” household and how she’s blended those worlds to create a coaching approach rooted in love, freedom, and purpose. She shares how subconscious beliefs shape your success, why NLP and hypnosis can unlock what’s holding you back, and how doing this work actually strengthens your relationship with God.

From faith, feathers, and divine signs to releasing the lies that keep you playing small, this episode is packed with inspiration and practical wisdom. If you’ve ever wondered how to align your ambition with your calling and do it in a way that feels true to who you are, you’ll walk away from this conversation feeling seen, empowered, and ready to rise.

Connect with Natalie:

Visit Natalie's Website

Check out her Limitless Library

Connect with Natalie on Instagram

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

43: Walking Away from Corporate America and Choosing Entrepreneurship with Allison Bridges

Thu, 11 Sep 2025 04:00:00 -0400

What does it really look like to leave behind the chaos of Corporate America and build a business that gives you both freedom and fulfillment? In this episode of The Built From the Ground Up Show, Gwen Tinsley sits down with serial entrepreneur Allison Bridges to talk about the messy, courageous, and often unexpected path of entrepreneurship.

Allison shares her journey from working 80-hour weeks in toxic corporate spaces to finally creating businesses that fuel her creativity and align with her values. From leading teams at a young age, to failed business attempts, to building a successful franchise and launching a consulting firm, Allison’s story is one of grit, resilience, and choosing freedom over burnout.

Together, Gwen and Allison unpack the lessons they’ve learned in corporate and beyond—why so many women are walking away from traditional career paths, how automation and systems can actually give you your time back, and why fun and human connection should always remain at the center of business. This candid conversation will inspire you to redefine success, release the pressure of constant hustle, and remember that you get to create a business that serves your life, not the other way around.

If you’ve ever felt trapped by corporate promises that never come true, or if you’re ready to step into entrepreneurship with more confidence and clarity, this episode will leave you encouraged, empowered, and ready to keep building what matters.

Connect with Allison:

Visit Experts Only Consulting Website

Connect with Experts Only Consulting on Instagram

Connect with Allison on Instagram

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

42: From Marketing to Mindfulness with Wellness Coach & Yoga Teacher, Karin Wilson Edmonds

Tue, 09 Sep 2025 04:00:00 -0400

“We all want to have great success and results, but it takes time.” –Karin Wilson Edmonds

Former corporate marketer turned certified yoga teacher and wellness coach, Karin Wilson Edmonds is joining Gwen on the podcast to share her inspiring journey of leaving behind the safety but mundane corporate life to follow her passion. As the founder of Bloom, an online yoga and wellness membership for women over 40, Karin also dives into how she faced imposter syndrome and learned to embrace the personal and professional challenges of entrepreneurship.

This honest conversation leads into Karin’s personal experiences, including her mother’s battle with cancer, which shaped her mission to help women prioritize their health through yoga, wellness coaching, and real conversations around perimenopause, menopause, and stress management. She also opens up about raising her prices with confidence, shifting her mindset around sales, and discovering the importance of community and support along the way.

This episode is a reminder that success doesn’t happen overnight and that sometimes you just have to be willing to be bad at something before you are good at it. Together, Gwen and Karin encourage listeners to trust the process, stay consistent, and embrace small opportunities that can lead to long-term growth and transformation. Grab your headphones, press play, and be ready to be inspired.

Connect with Karin:

Visit Karin's Website

Check out the Bloom Community!

Connect with Karin on Instagram

Watch Karin’s Yoga Videos on YouTube

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

41: Creating A Community For Moms To Build Their Businesses TogetHER with Megan Tobler

Thu, 04 Sep 2025 04:00:00 -0400

“We're joining arms and we're really figuring out how we can win together, because it's not like it's not the dog eat dog world out there, like there's an abundance mindset and there's plenty of wealth and resources for everyone.” –Megan Tobler

What happens when corporate success no longer fits the life you dream of? In this fun and uplifting conversation, Gwen sits down with Megan Tobler, podcast host, community builder, and champion for women in business, to talk about her powerful journey from a demanding sales career to building a life and business on her own terms.

Megan opens up about how a corporate layoff during pregnancy became the unexpected push she needed to step fully into entrepreneurship. She shares how launching her podcast, Self StartHER, in 2022 gave her a fresh sense of purpose and connection, eventually leading her to create the TogetHER Community, a supportive space where ambitious moms can grow their businesses without sacrificing family. Throughout the conversation, Gwen and Megan explore the importance of redefining success, embracing intentional hustle, and letting go of corporate hustle culture. They also highlight how women in business thrive when collaboration replaces competition, and why choosing alignment over burnout allows both life and business to flourish.

This episode is a heartfelt reminder that building a business while keeping your family a priority is not only possible but deeply rewarding. Megan’s story encourages women to stay connected to their values, lean into supportive communities, and believe in the abundant opportunities available when they choose to build their own path. If you’re a fellow Mompreneur, you’re going to love this episode!

Connect with Megan:

Visit Megan's Website

Check out the TogetHER Community!

Connect with Megan on Instagram

Listen to the Self StartHER Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

40: Crafting a Business That Fits Your Life | Lessons on Entrepreneurship from Business Strategist Teresa Heath-Wareing

Tue, 02 Sep 2025 04:00:00 -0400

“We could all create a ginormous business by running ourselves into the ground, but that isn’t success.” –Teresa Heath Wareing

When life threw Teresa Heath-Wareing a curveball, she stepped into entrepreneurship with no financial safety net and an unshakable determination to succeed. From a thriving corporate marketing career to launching her own business in rural England, Teresa’s journey is a masterclass in resilience, courage, and adaptability. In this episode, she shares how early business success revealed a critical truth: her original model didn’t align with her vision of entrepreneurship. Discovering the online business world gave her the freedom, flexibility, and control she had been seeking and redefined what success truly meant.

Over the years, Teresa has evolved into a seasoned online business strategist, helping others build digital enterprises that fit their lives, not just societal expectations. She candidly explores the pressures women face in online entrepreneurship and the pitfalls of one-size-fits-all strategies. Teresa encourages entrepreneurs to embrace their unique strengths, tailor strategies to their individuality, and cultivate resilience to create a business that is sustainable, successful, and deeply fulfilling. Girlfriends, you’re not going to want to miss this encouraging episode so grab your notebook and get ready to press play!

Connect with Teresa:

Visit Teresa's Website

Connect with Teresa on Instagram

Listen to Your Dream Business Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

39: When Success Falls Apart | Rebuilding Business With Faith & Intuition ft. Mishka Silberman

Thu, 28 Aug 2025 04:00:00 -0400

“Outside of our comfort zone is our magic zone. So go live in the magic zone, even if it's scary. It's going to be okay. The support will come, all of the right people will come into your life and it's going to be okay, little one.” –Mishka Silberman

What if the business you poured your heart into suddenly crumbled, forcing you to start from scratch? In this episode of The Built from the Ground Up Show, Gwen sits down with spiritual business coach and entrepreneur Mishka Silberman, who knows firsthand what it means to lose everything and find a new way forward.

Mishka went from creating a viral dessert company and selling on QVC to facing heartbreak, burnout, and a complete “life-quake” that left her questioning her identity. But instead of staying stuck, she chose to trust her intuition, rebuild from a place of alignment, and step into her true purpose — helping spiritual entrepreneurs blend strategy, systems, and soul to grow sustainable businesses.

As you listen, you’ll be reminded that failure isn’t the end, setbacks can become opportunities, and your worth is never tied to your business. Mishka’s story will inspire you to see your own path with fresh eyes and encourage you to lean into trust, alignment, and resilience. Because sometimes what feels like the end is really just the beginning.

Connect with Mishka:

Visit Mishka's Website

Connect with Mishka on Instagram

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

38: Authentic Conversations Turn Into Clients with Hannah Sol Marie

Tue, 26 Aug 2025 04:00:00 -0400

“Every single client that I've worked with all came from DMs.” –Hannah Sol Marie

Tired of feeling like you have to constantly “sell” to grow your business? Meet Hannah Sol Marie as she shares how authentic connection, community, and a little bravery can take you further than any typical sales script. Hannah is an editor for indie, fantasy, and romance authors, and founder of the Brave B*tches Club. Listen in as Hannah and Gwen chat on the podcast to talk about carving your own path, building community, and leading with authenticity.

Hannah shares how she turned her passion for storytelling into a thriving editing business, how sliding into the DMs built her client base, and how genuine desire to help became her most powerful growth strategy. Together, Gwen and Hannah also dive into the realities of managing energy as entrepreneurs, the importance of honoring your body and why business should always leave space for humanity.

This conversation is raw, real, and full of reminders that you don’t have to have it all figured out to build a business that lights you up. If you’ve ever felt pressure to “show up perfectly,” this episode will inspire you to embrace your messy, authentic self and watch how everything else falls into place.

Connect with Hannah Sol Marie:

Connect With Hannah on her Website

Connect with Hannah on Instagram

Listen to The Brave B*tches Podcast

Check Out Hannah’s Rad YouTube

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

37: Empowering Women and Finding Confidence Through Boudoir Photography With Casey Jade

Thu, 21 Aug 2025 04:00:00 -0400

“The point of boudoir is really just helping women have the proof and the photos of them being aligned with their body in a confident way so that when they have a bad day or a low energy day, they can kind of go back to a higher version of themselves and have proof. I am this woman always.” –Casey Jade

It’s time to turn vulnerability into empowerment with boudoir and branding photographer Casey Jade. In this episode, Gwen and Casey talk about how she built her business around helping women step into confidence from the boardroom into their businesses, and in their own skin.

Casey shares her journey from bartending to building a 12+ year photography career, and how she discovered that her true superpower was empowering women through the lens. You’ll hear how she overcame limiting beliefs, found her niche, and used photography not just as an art, but as a tool for transformation and self-worth.

Whether you’re in the messy middle of entrepreneurship, struggling with confidence in your offers, or looking for inspiration to keep showing up authentically, this conversation will remind you that your story, your gifts, and your courage matter. Casey’s wisdom about bridging personal vulnerability with business visibility will leave you inspired to own your value and keep building your dream—one bold step at a time.

Connect with Casey Jade:

Visit Casey's Website

Connect with Casey on Instagram

Follow Casey’s Boudoir Photography on Instagram

Listen to The Mess and The Magic Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

36: Making Your Own Rules in Business and Life With Mia LaMotte

Tue, 19 Aug 2025 04:00:00 -0400

What does it really take to build a business that feels aligned, authentic, and true to your worth? In this empowering episode of The Built From the Ground Up Show, Gwen sits down with coach and entrepreneur Mia Lamont to unpack the messy, courageous journey of entrepreneurship, self-discovery, and reclaiming your power.

Mia shares her personal path from a long career in government work to stepping into the world of entrepreneurship, starting as an image consultant and later shifting toward mindset and personal empowerment coaching. Together, Gwen and Mia dive deep into topics like owning your value, breaking society’s “rules,” facing fears in sales and discovery calls, and leaning into the emotional side of pricing.

This is a conversation filled with truth-telling, laughter, and real talk about what it means to grow a business from the inside out. If you’ve ever struggled with imposter syndrome, wrestled with confidence around your offers, or felt like you were following someone else’s rules instead of your own, this episode is your reminder that you’re not alone—and that it’s time to reclaim your voice, your worth, and your power.

Connect with Mia LaMotte:

Visit Mia's Website

Connect with Mia on Instagram

Listen to Brand Disrupters Podcast

Join The Private Podcast: Get It Together

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

35: Turning Setbacks into a Thriving Copywriting Business With Lisa Fernandez

Thu, 14 Aug 2025 04:00:00 -0400

"It's in the specificity of your story that it will resonate in a universal way that will make you irresistible to anyone that shares that.” –Lisa Fernandez

What happens when life throws you into the deep end and you decide to swim instead of sink? In this episode Gwen sits down with copywriter and agency owner Lisa Fernandez to unpack her inspiring leap into entrepreneurship. After being laid off while navigating postpartum depression, $30,000 in debt, and a cross-country move, Lisa turned a moment of breakdown into a breakthrough—launching a thriving copywriting business rooted in storytelling, brand clarity, and genuine connection.

You’ll hear how Lisa went from a “reluctant entrepreneur” to a sought-after marketing partner for high-level clients, doubling her revenue year after year while designing a life on her own terms. She shares how listening to her intuition led her to copywriting, the creative strategies that helped her land her first client, and why women in business need to own their value unapologetically.

If you’ve ever questioned whether you have what it takes to start over, raise your rates, or adapt in the age of AI, Lisa’s story will remind you that you can turn challenges into options—and options into opportunities. Tune in to borrow belief, gain fresh business insights, and feel empowered to keep building what matters.

Connect with Lisa Fernandez:

Visit Lisa's Website

Connect with Lisa on Instagram

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

34: Emotional Intelligence Can Transform Your Business and Your Life with Kirsten Tyrrel

Tue, 12 Aug 2025 04:00:00 -0400

If you’re a female entrepreneur or creative feeling overwhelmed or disconnected from your business purpose, you’re going to love this episode! Gwen chats with Kirsten Tyrrel, a leadership coach who specializes in helping entrepreneurs build emotionally intelligent businesses. Kirsten’s approach will show you how to tune into your emotions as a powerful tool for clarity and confident decision-making. Learn how embracing emotional intelligence can transform your leadership style and help you navigate the ups and downs of entrepreneurship with more ease and grace.

Kirsten shares practical strategies to recognize and process your feelings so you can move past confusion and self-doubt. By learning to lead with empathy and self-awareness, you’ll discover how to create authentic connections—not just with your clients, but also with yourself. This episode is packed with insights on how emotional intelligence can unlock your business potential and build a foundation rooted in trust, authenticity, and strength.

Whether you’re just starting out or looking to deepen your leadership skills, this conversation offers encouragement and actionable advice to help you grow a business that truly reflects your values and vision. Tune in to be inspired, empowered, and reminded that your feelings are an important part of your entrepreneurial journey.

Connect with Kirsten Tyrrel:

Visit Kirsten's Website

Connect with Kirsten on Instagram

Listen to Unshakable

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

33: How to Build a Business as a Multi-Passionate Entrepreneur with Crystal Statskey-Biichle

Thu, 07 Aug 2025 04:00:00 -0400

"I put all of my creativity into the work I do for my clients and I was like I need to have something that lights me up.” –Crystal Stateskey-Biichle

What happens when creativity, curiosity, and content collide? In this episode, Gwen sits down with content marketing strategist and travel-loving entrepreneur Crystal Statskey-Biichle for a real, refreshing conversation on building a business that reflects all of who you are.

Crystal shares how she went from blogging in college to running a successful content marketing agency serving small, brick-and-mortar businesses—and how she found her way back to her passion project: “Dates in the States,” a creative travel brand bringing adventure back to couples through self-published mystery date books.

You’ll hear her lessons in niching down without losing your spark, pricing your services with confidence, and navigating the messy middle of entrepreneurship with purpose and permission to evolve. Whether you're building your service-based business or dreaming of launching that passion project, Crystal’s story is full of encouragement, inspiration, and practical advice for creative women who do business differently.

Connect with Crystal Statskey-Biichle:

Visit Crystal’s Content Marketing Website

Check Out “Dates In The States”

Connect with Crystal on Instagram

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

32: From Covid Corporate Layoffs to Creative Freedom with Megan Kranzler

Tue, 05 Aug 2025 04:00:00 -0400

"If I would have waited to get started I never would have realized all the things that I realized in that year and a half when I was figuring everything out.” –Megan Kranzler

When life handed Megan Kranzler two unexpected layoffs during the pandemic, she didn’t retreat—she built something bold. Megan is the creative force behind Olive Ridley Studios, and she’s joining Gwen for an inspiring conversation about resilience, reinvention, and the messy beauty of figuring it out as you go.

Megan opens up about the early days of entrepreneurship—starting without a plan, experimenting with Etsy, and eventually finding her groove helping product-based small businesses bring their brands to life through tangible, high-impact design. She also shares what it’s like building a business as a neurodivergent introvert, and how tuning into her energy—not the hustle—has helped her stay grounded and aligned.

Whether you're pivoting, pausing, or pushing forward, Megan’s journey is a powerful reminder that you don’t need all the answers to start. You just need belief, grit, and a little bit of turtle-inspired courage. Tune in for honest insights about building a business without a blueprint, staying authentic to your passions, and showing up even when it’s hard.

Connect with Megan Kranzler:

Visit Megan's Website

Follow Olive Ridley Studios on Instagram

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

31: From Advocacy to Impact: Building a Business Because You Needed It with Martha Orbovich

Thu, 31 Jul 2025 04:00:00 -0400

Many businesses are created to fill a need that the founder once needed themselves and in today’s episode we’re diving into learning about the unique needs Martha Orbovich is filling with her business, Kids First Parent Advocacy. Gwen and Martha talk about how she built a mission-driven business after facing her own challenges trying to advocate for her son’s IEP. Martha now helps families across Ohio understand and access the support their children need—whether it’s through IEPs, 504 plans, or decoding the endless “alphabet soup” of special education. Her journey is a powerful reminder that sometimes the gaps we fall through are the very ones we’re meant to bridge for others.

If you’ve ever wondered how to turn pain into purpose—or how to support your child when the system feels stacked against you—this episode will light the way. This conversation talks about raw emotions and what it really takes to stand up for what your child deserves. Plus, if you’ve been curious about starting your own advocacy business or just need a story that reminds you you’re not crazy (or alone), this one’s for you. Tune in for an honest, empowering conversation that proves impact and income can go hand in hand when your work is rooted in heart.

Connect with Martha Orbovich:

Visit Martha's Website

Email Martha at martha.orbovich@gmail.com

Visit the COPAA Directory

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

30: Overcoming Societal Expectations and Redefining Success with Hillary Spiritos

Tue, 29 Jul 2025 04:00:00 -0400

"Until you recognize how your childhood is really impacting your adult daily life, and you decide that you don't want to bow down to that, you're going to be at the mercy of it and you're not going to be able to create the life you imagine, let alone imagine the life you want to create.” –Hillary Spiritos

Feeling stuck on a path that no longer feels right? In this inspiring episode, Gwen talks with Hillary Spiritos—career coach, founder of Bat Outta Hell, and expert in helping young adults navigate life transitions and career uncertainty.

Hillary shares how she helps 20- and 30-somethings break free from societal expectations, overcome analysis paralysis, and gain clarity on who they really are and what they truly want. From helping clients pivot away from pre-planned paths like med school to coaching through confidence blocks and redefining what success means, Hillary’s work is a powerful reminder that your purpose isn’t found by looking outward—it’s found by going within.

Whether you're feeling pressure to meet family expectations, questioning your career direction, or simply craving more alignment in your life and business, this conversation offers mindset shifts, real-life examples, and practical encouragement to help you move forward with clarity and confidence.

Connect with Hillary Spiritos:

Follow Hillary on Instagram

Visit Hillary's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

29: From Corporate Dream Job to Building Entrepreneurial Freedom with Amanda Keller

Thu, 24 Jul 2025 04:00:00 -0400

"Probably the biggest thing that stops people from following their dream, is that they think they have to do so much before they start, where it's like, actually you start first and you figure it out along the way.” –Amanda Keller

What happens when the “dream job” you worked so hard for starts to feel more like a cage than a calling? Today, Amanda Keller, founder of Northwoods Creative and Marketing joins Gwen on the show to unpack how she turned career burnout into a thriving business built on grit, community, and a “figure it out” mindset.

Amanda opens up about the moment she chose courage over comfort, the pivotal power of surrounding yourself with the right people, and how outsourcing and investing in skilled experts can save your sanity as an entrepreneur. Amanda shares raw stories about breaking free from corporate confines, staying true to her strengths, and letting go of the myth that you have to do it all alone.

Whether you’re feeling stuck in your 9–5 or just need a reminder that you’re allowed to build your business your way — this episode will fuel your belief that your next big step is closer than you think. Hit play and get ready to champion your own entrepreneurial journey — because the world needs what you’re building, too.

Connect with Amanda Keller:

Follow Amanda on Instagram

Visit Amanda's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

28: From Self-Doubt to Self Love | Building Confidence Through Boudoir Photography with Lauren Schwab

Tue, 22 Jul 2025 04:00:00 -0400

"It completely changed the way that I saw myself and from that moment I felt myself showing up more confidently at work, more confidently on dates I was going on, showing up better for my friends and family, because I just felt better about myself and it just was such a game changer for me.” –Lauren Schwab

What if one photo shoot could help you see yourself — and your confidence — in a whole new light? Lauren Schwab, founder of High Heals Photography is a traveling boudoir photographer on a mission to help women reclaim their confidence, feel empowered in their own skin, and finally see themselves through a kinder lens.

Lauren opens up about growing up without confidence, always trying to fit in and how one vulnerable boudoir session changed everything for her. You’ll hear how she turned that spark into a thriving photography business that empowers women across the country to stand taller, feel stronger, and say “This is the Best Day of My Life!” before they even see their own photos.

If you’ve ever struggled with self-worth, doubted your beauty, or wondered what it would feel like to be your own hype woman — this conversation is your permission slip to claim your confidence now, not later. Join Gwen and Lauren for an honest look at overcoming self-doubt, starting a business with zero plans but a whole lot of passion, and why the right photo shoot might just change how you show up for your life and business.

Connect with Lauren Schwab:

Follow Lauren on Instagram

Visit Lauren's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

27: Building Your Unbusy Life with Alyssa Wolff

Thu, 17 Jul 2025 04:00:00 -0400

"You personally have to get all the stuff out of your head… so that brain dump is really the first, most essential step when moms are feeling overwhelmed.” –Alyssa Wolff

What happens when a homeschooling mom of five decides she’s not waiting 17 years to find her purpose? In this inspiring episode of Built from the Ground Up, Gwen chats with Alyssa Wolf — time management coach, podcaster, and founder of Your Unbusy Life — to talk about how she turned the chaos of motherhood into a thriving coaching business for moms who work from home.

Alyssa opens up about how she went from feeling lost in early motherhood to finding her calling through online business — and how she helps other moms reclaim their time, ditch the overwhelm, and build a sustainable business and family life that actually works. From practical scheduling strategies to mastering the art of delegation and mindset shifts, Alyssa shares real talk about balancing CEO life and mom life — without burning out.

Whether you’re deep in the messy middle of building your business or dreaming of a work-from-home life that feels good for your family, this episode will remind you that you don’t have to wait for “someday.” Tune in, get inspired, and remember: the world needs what you’re building — right now.

Connect with Alyssa Wolff:

Connect with Alyssa on Linked In

Follow Alyssa on Instagram

Listen to The Unbusy Mom Podcast

Visit Alyssa's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

26: Hustle Less, Align More with Crystal Zinn

Tue, 15 Jul 2025 04:00:00 -0400

"When you're truly committed to being in alignment with what you're offering, at that moment there is no competition.” –Crystal Zinn

What happens when you trade the hustle for deep alignment — and still end up making more money than ever before? In this episode, host Gwen chats with Crystal Zen, an inspiring entrepreneur and transformational retreat leader with over 20 years of experience helping women build businesses their way — rooted in purpose, self-awareness, and embodied value.

Crystal unpacks her evolution from teaching free yoga classes in church basements to hosting life-changing retreats in Italy and commanding premium speaking fees — all by living in the question, staying connected to her why, and refusing to be exploited by hustle culture. You’ll hear powerful insights on how your business mirrors your deepest beliefs, why exploitation often hides behind “over giving,” and how to say no to what drains you so you can say yes to the bigger dreams that light you up.

Whether you’re a coach, a creative, or a service-based entrepreneur still figuring it out in the messy middle, this conversation will help you see your business as a mirror — and your alignment as your greatest strategy. If you’ve ever wondered how to trust your intuition and lean into coaching, heal people-pleasing patterns, or finally stop giving your brilliance away for free — you’ll want to grab a notebook for this one.

Get ready to feel seen, inspired, and deeply encouraged to build your business from the inside out — and on your own terms.

Connect with Crystal Zinn:

Follow Crystal on Instagram

Visit Crystal's Website

Check out Crystal’s YouTube Channel!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

25: Rewrite Your Money Story & Step Into Abundance with Maggie Emerson

Thu, 10 Jul 2025 04:00:00 -0400

"When you shift your relationship with money, your whole life becomes an abundance of beauty.” - Maggie Emerson

What if your complicated relationship with money could become your greatest source of freedom and creativity? In this inspiring episode of The Built From The Ground Up Show, host Gwen Tinsley sits down with Maggie Emerson, a financial coach and money mentor for creative female entrepreneurs. From navigating life as a broke single mom to building a thriving coaching business with Beaucoup Babe Maggie shares her raw journey of overcoming burnout, pricing her worth, and helping other women do the same. Together, Gwen and Maggie unpack why so many creatives undercharge, how to shift your money mindset, and why profitable offers can actually fuel your creativity instead of drain it.

If you’ve ever felt overwhelmed by numbers, avoided your finances, or struggled to value your work—this honest conversation will help you see money in a whole new light. Maggie shares practical ways to rewrite your money story, confidently price your offers, and create abundance without losing your flow. Whether you’re deep in the messy middle or dreaming up your next big move, this episode is your reminder that you get to be the artist of your life and your finances. Tune in and borrow belief—because the world needs what you’re building.

Connect with Maggie Emerson:

Follow Maggie on Instagram

Visit Beaucoup Babe's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

24: Embracing Life’s Transitions with Keisa Campbell

Tue, 08 Jul 2025 04:00:00 -0400

“Whatever the transition is, there is beautiful living on the other side of whatever that is.” – Keisa Campbell

What does it look like to rebuild your life when every chapter brings a new transition? In this inspiring episode of The Built From The Ground Up Show, Gwen sits down with Dr. Keisa Campbell—life coach, speaker, author, and founder of Beautiful Living—to share her raw and powerful journey of resilience, reinvention, and purpose.

From becoming a teen mom at 14 to navigating early marriage, divorce, empty nesting, and finally stepping into full-time entrepreneurship after nearly three decades in the workforce, Keisa’s story is proof that your labels don’t define your legacy.

Together, Gwen and Keisa dive deep into what it really takes to embrace life’s hardest transitions—whether you’re a woman walking through divorce, an empty nester rediscovering herself, or an entrepreneur taking the scary leap of faith to bet on your own purpose. Dr. Keisa Campbell shares how she empowers women in transition to reclaim their identity, rebuild their confidence, and create a vision for their lives through her signature coaching and style programs rooted in her eight pillars of Beautiful Living.

If you’ve ever felt stuck, ashamed of your story, or wondered if it’s too late to start over, this conversation will remind you that there is beauty on the other side of every hardship—and that you’re more resilient than you think.

Connect with Keisa Campbell:

Follow Keisa on Instagram

Visit Keisa's Website

Watch On YouTube

Buy Keisa’s Book here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

23: Reclaiming Creativity Through Motherhood with Krystle Frey

Thu, 03 Jul 2025 04:00:00 -0400

“My business will always be there for me, and that's the most beautiful thing is that I can scale it up as much as I want or pull back as much as I want, depending on what I need at that phase in my life.” –Krystle Frey

Can becoming a mom reignite your creativity and push you to build a business you love? In this episode, Gwen chats with Krystle Frey, founder of Pivot Ball Change, who turned her life as a mother and her passion for dance into a thriving podcast editing business that helps other creative moms reconnect with their artistic spark.

Krystle shares how motherhood inspired her to reclaim her identity, master new skills, and create a business that blends her love for storytelling with her commitment to family life. From the early days of balancing nap times with client calls to raising her rates and hiring other moms, Krystle’s journey is proof that motherhood can be the ultimate catalyst for bold, creative entrepreneurship.

Tune in for an honest look at how to grow a business from scratch, build authentic relationships, and honor your creative side while raising a family.

Connect with Krystle Frey:

Follow Krystle on Instagram

Visit Krystle's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

22: Confident and Capable with Confidence Coach, Jowell Doughly

Tue, 01 Jul 2025 04:00:00 -0400

“Confidence is very tricky, because you can be confident and you can still have doubts.” –Jowell Doughly

What does it take to break free from perfectionism and build unstoppable confidence — not just in business, but in life? In this inspiring episode, Gwen chats with Jowell Doughly – a confidence and wellness coach, jewelry designer, and passionate philanthropist – to share her powerful story of helping people embrace their imperfections and rediscover their self-worth.

Jowell opens up about growing up in a perfection-driven household and how those early pressures inspired her mission to help others silence self-doubt and step fully into who they are. She reveals how the pandemic shifted her path from jewelry design to mental health advocacy and life coaching — and how her signature “mirror exercise” is changing lives by turning daily self-criticism into daily self-love.

Gwen and Jowell talk openly about the challenges so many entrepreneurs face: imposter syndrome, fear of failure, and the voice that says “you’re not good enough.” They share honest insights on how to push through the doubt and keep going no matter what. Plus, Jowell gives us a sneak peek into her heart for giving back through her foundation, Show Me the Truth, which hosts charity events to raise mental health awareness and uplift communities.

If you’ve ever felt like perfectionism and self-doubt are holding you back, this episode will remind you: confidence isn’t something you’re born with — it’s built day by day, from the ground up.

Connect with Jowell Doughly:

Follow Jowell on Instagram

Visit Jowell’s Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

21: Reimagining Pediatric Medicine as an Entrepreneur with Dr. Jimisha Patel

Thu, 26 Jun 2025 04:00:00 -0400

“With the concierge model it’s convenient and personalized so you don’t have to go to urgent care and the ER as much, because you’re able to get in and get the care that you need in the time and fashion that you need it.” –Jimisha Patel

What does it take to challenge the traditional healthcare model—and rebuild it around trust, time, and genuine compassion? In this episode of The Built From The Ground Up Show, Gwen sits down with Dr. Jimisha Patel, a dedicated pediatrician-turned-entrepreneur who founded Thrive Pediatrics, a concierge pediatric clinic in Columbus, Ohio. Frustrated by the rushed, insurance-driven appointments common in conventional medicine, Dr. Patel embarked on a mission to provide families with personalized, attentive care that truly meets their needs.

Drawing from her unique perspective as both a physician and a mother, Dr. Patel shares how parenthood transformed her approach to pediatric medicine. She discusses the power of in-home newborn visits, the importance of supporting maternal mental health during the postpartum period, and how empathy and connection can revolutionize the healthcare experience. As she navigates the challenges of building a direct-pay practice, Dr. Patel offers valuable insights into entrepreneurship in the medical field, the courage it takes to redefine your role as a doctor, and the impact of creating a healthcare model that centers families and community. Tune in for an inspiring conversation that encourages healthcare professionals and entrepreneurs alike to lead with heart, innovation, and purpose.

Connect with Dr. Jimisha Patel:

Follow Jimisha on Instagram

Visit Thrive Pediatrics’ Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

20: Money, Energy & Entrepreneurship: Blazing Your Own Trail with Joanna Doiban

Tue, 24 Jun 2025 04:00:00 -0400

“The energetics of feeling wealthy, coupled with your money flowing in the way you want it to flow, those two things really make us unstoppable.” - Joanna Doiban

What if managing money didn’t feel heavy, confusing, or overwhelming—but empowering, aligned, and even intuitive? In this episode, Joanna Doiban shares how she ditched traditional corporate expectations and forged a new path—one that combines practical money systems with energetic alignment.

Through her personal story of breaking into a male-dominated industry, Joanna reveals how embracing feminine energy and trusting her intuition helped her create a more sustainable business—and a more fulfilling life. She opens up about the emotional roadblocks many women entrepreneurs face when it comes to money, and how tools like the Profit First model can offer structure, clarity, and peace of mind.

Whether you’re a creative, a coach, or a mom building something on your own terms, Joanna’s approach to financial empowerment will challenge how you think about income, self-worth, and success. This is a money mindset—rewired for women who lead with heart. Set yourself up for financial success – you’re not going to want to miss this episode!

Connect with Joanna:

Follow Joanna on Instagram

Check Out Million Dollar Baby

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

19: Intuitive Energy, Self-Worth & Confidence with Stylist + Life Coach Maren Swenson

Thu, 19 Jun 2025 04:00:00 -0400

“If you show up in an outfit that you feel amazing in, it’s actually not the outfit that they’re noticing, it’s your energy in the outfit that they love.” –Maren Swenson

What if getting dressed was more than just putting on clothes—but a way to step into your power? In this episode, Gwen is joined by intuitive stylist and life coach Maren Swenson to explore how fashion can become a daily act of self-expression, energetic alignment, and self-worth. Maren shares how intuitive styling helps women reconnect with their inner voice and show up confidently in every season of life—whether they’re heading to work or walking through personal transformation.

Throughout the conversation, Maren unpacks how tuning into your energy—not trends—can help you dress in a way that feels grounded, magnetic, and true to who you are. You’ll learn the truth behind style and what people are actually drawn to and how style can become a tool for growth, confidence, and authenticity, helping you show up fully in your business, relationships, and everyday life. If you’ve ever felt disconnected from your wardrobe or unsure how to express your evolving identity, this episode will inspire you to see clothing as more than fabric—it’s a reflection of your soul. This episode is not just for the female business owners, but it’s for every woman who’s wanted to learn how to dress their inner goddess.

Connect with Maren:

Follow Maren on Instagram

Visit Maren’s Website

Grab the Dress Like a Goddess in 90 Seconds Freebie!

Listen to The Glow Code Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

18: From Law to Entrepreneurship | Redesigning Her Life with Kirsten Beske

Tue, 17 Jun 2025 04:00:00 -0400

“How do you redesign your strengths, skills, values and interests so that you can move into a place that better aligns with where you are now in your life?” –Kirsten Beske

What if you could transform your career and life through the power of psychology and entrepreneurship? Listen in as Gwen chats with an inspiring Harvard graduate who shares her remarkable journey from a high-powered legal career to creating a thriving remote coaching business. Kirsten Beske was a lawyer for 14 years but was over feeling like she had to fight every single day, so she started a coaching business to help others redesign their life. During this episode explore the importance of valuing oneself as a CEO, especially for women, and overcoming the emotional hurdles of sales with confidence and authenticity. Whether you're a budding entrepreneur or an established one looking for a fresh perspective, this conversation is packed with insights to help you navigate your own path with grit and tenacity.

In an emotional and transformative discussion, Kirsten opens up about her personal challenges, including her experience as a former litigator facing significant life changes. She speaks candidly about how these pivotal moments, including her daughter's early health struggles and the aftermath of 9/11, led her to a newfound passion for psychology. Discover how she used these life lessons to balance motherhood with a fulfilling career and how positive psychology became a cornerstone in her approach to life and work. This segment is a testament to the resilience and adaptability needed to reinvent oneself while maintaining personal and professional balance.

The episode wraps up with an enlightening exploration of designing a balanced business life, where success isn't solely defined by aggressive growth. Learn about the Profit First system and how it has enabled Kirsten to maintain a stable income while indulging in personal passions. Gwen and Kirsten also discuss empowering women in mid-career transitions, highlighting the importance of community and support as they redefine success on their own terms. With opportunities like the Next Chapter Collaborative, listeners are invited to embrace their own "encore careers" and find satisfaction in helping others while enjoying a high quality of life. Don't miss the chance to connect with like-minded individuals and learn more about upcoming programs designed to support your journey.

Connect with Kirsten:

Visit Kirsten's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

17: Embracing Your Authentic Self in Motherhood and Entrepreneurship with Kelly Sinclair

Thu, 12 Jun 2025 04:00:00 -0400

“When I’m the best version of myself and when I’m the most fulfilled, I’m better for everyone else.” –Kelly Sinclair

What if transforming your life wasn't just a dream, but a choice you could make today? Join Gwen in an inspiring conversation with Kelly Sinclair, a remarkable entrepreneur who shifted from a thriving corporate career in public relations to carving her own path in the world of entrepreneurship. Motivated by a personal loss, Kelly reveals the profound impact of her mother's illness, which prompted her to rethink her career and life priorities. Her story is a powerful reminder of the courage it takes to realign your life with your values, especially when facing the challenges of balancing a demanding job with family responsibilities.

As the coaching industry evolves, the discussion uncovers why more people are shifting from generic online courses to personalized one-on-one coaching. This trend highlights the importance of adaptable, tailor-made strategies in personal and business development. Kelly shares valuable lessons learned from unmet expectations with high-cost personal growth investments and the significance of genuine community engagement. Her insights shed light on how true growth often demands a customized approach, emphasizing the need for trusting oneself and navigating the emotional highs and lows that come with entrepreneurial ventures.

In the final segment, Gwen and Kelly explore the transformative power of human design in charting a unique business strategy, encouraging entrepreneurs to embrace their authentic selves. Kelly's experiences demonstrate the benefits of creating visibility strategies that leverage personal strengths, fostering meaningful connections with the right audience. From consistent small actions to addressing immediate business challenges, her journey underscores the value of persistence and strategic visibility. Tune in to be inspired by stories of resilience and the unwavering pursuit of dreams, reinforcing the message that the world truly needs what you're building.

Connect with Kelly:

Follow Kelly on Instagram

Visit Kelly's Website

Listen to the Entrepreneur School Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

16: Building Her Business One Word at a Time | Jenny Roth’s Entrepreneurial Transformation

Tue, 10 Jun 2025 04:00:00 -0400

What if you could create a business that not only fulfills your passion but also aligns with your personal values? Meet Jenny Roth, a copywriter championing ethical copywriting for female entrepreneurs. Jenny's story is one of transformation—moving from a magazine contributor to a thriving full-time entrepreneur, all while balancing the demands of motherhood. Her journey offers rich insights into embracing opportunities, pushing beyond comfort zones, and crafting a career that empowers both herself and other women.

Jenny pulls back the curtain on her entrepreneurial path, sharing how a family health crisis was the catalyst that propelled her into starting her own business. She talks candidly about the challenges of moving away from traditional employment and the courage it took to build something meaningful from home. Jenny’s passion for storytelling and her dedication to uncovering the narratives behind local businesses have been integral to her success. Her journey exemplifies how identifying one's true calling and purpose can lead to both personal and professional fulfillment.

Navigating the complex world of client expectations and valuations, Jenny shares her experiences with setbacks and the valuable lessons they imparted. From learning to set fair prices to tackling project challenges head-on, Jenny’s experiences underscore the importance of resilience and growth in entrepreneurship. Discover how Jenny transforms setbacks into successes and the processes she implements to ensure smooth project execution. Listeners will gain inspiration and practical advice on building a business that not only succeeds financially but also resonates deeply with personal values and aspirations.

Connect with Jenny:

Follow Jenny on Instagram

Visit Jenny’s Website

Listen to the Above The Bar Copy Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

15: Permission to Lean Into Your Energetic Alignment with Human Design Expert, Adriana Keefe

Thu, 05 Jun 2025 04:00:00 -0400

“I can very confidently say that I am the person I wish I had when I was a child.” -Adriana Keefe

Unlock the secrets of aligning with your true self as we bring you an inspiring discussion with human design expert, Adriana Keefe. Promise yourself an enlightening experience as Adriana shares how human design bridges the gap between science and spirituality, empowering women by enhancing body awareness and recognizing gut instincts. Gwen and Adriana explore how embracing one's unique human design can lead to authentic living and personal growth, and Adriana walks through her entrepreneurial journey, where she turned her passion for spirituality into a thriving business. This episode highlights the transformative power of understanding your unique design and how it can guide both personal and professional development.

For those on an entrepreneurial path, discover how transitioning from a traditional career to building a business can be fueled by self-awareness and human design principles. Join Gwen and Adriana as they discuss strategies to identify and plug "energetic leaks" in business processes, emphasizing the importance of balancing creativity with structure. This episode is a testament to the power of connection, authenticity, and understanding in creating consistency and success in both life and business ventures. Grab those headphones and prepare to be inspired.

Connect with Adriana:

Follow Adriana on Instagram

Visit Adriana’s Website

Join The Magnetic Rebellion

Listen to The No BS Human Design Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

14: Building a Creative Brand That Balances Design and Motherhood with Jackie Burtch

Tue, 03 Jun 2025 04:00:00 -0400

“Brand strategy is part of the building blocks of building your brand.” -Jackie Burtch

Ever wondered how to transform your passion into a flourishing business? Meet Jackie Burtch, the visionary behind Burtch Designs, who shares her journey from the corporate world to empowering female entrepreneurs with compelling brand identities. Listen in on how Jackie navigated her transition from freelancing for friends and family to cultivating a thriving business built on referrals. She opens up about the challenges of juggling entrepreneurship with motherhood, and why brand strategy is the cornerstone of any effective brand experience.

In this conversation, Gwen and Jackie also tackle the hurdles female entrepreneurs face, such as valuing their services and mastering financial stability. They discuss transformative strategies, including the "Profit First" method, and why closing meetings with a directive approach can make all the difference. Personal stories and coaching insights reveal the power of an abundance mindset, breaking down the psychological barriers that often hold women back. Get ready to be inspired and equipped to conquer your entrepreneurial challenges as you set off to build your business from the ground up!

Connect with Jackie:

Follow Jackie on Instagram

Check out Jackie's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

13: Finding Your Authentic Digital Marketing with Megan Phillips

Thu, 29 May 2025 04:00:00 -0400

“On Instagram, the average business account grows 0.96% each month. So literally less than 1%.” - Megan Phillips

Can you imagine balancing the chaos of young children and the demands of a flourishing business? Today Gwen invites Megan Phillips on the podcast and she has mastered this intricate dance, transitioning from the corporate world to entrepreneurship while raising three kids. In this engaging conversation, Megan opens up about her journey from stay-at-home mom to successful social media manager, emphasizing the importance of preserving one's personal identity amidst motherhood. She shares not only the joys but also the hurdles of building her own business, sharing insights on maintaining genuine connections in an era dominated by social media.

What if the key to entrepreneurial success lies in passion and structure? Megan and Gwen explore this idea as they discuss the shift from a side hustle mindset to operating a full-fledged business. They delve into societal perceptions and the internal challenges of viewing oneself as a legitimate business owner. Megan’s story of starting in network marketing provides an honest look at overcoming self-doubt, setting boundaries, and cultivating a thriving business. By establishing clear goals and a dedicated workspace, she reinforces the importance of treating your venture with the seriousness it deserves.

In a world of faceless digital marketing, authenticity becomes a beacon for connection. Megan offers her expertise on building a true social media presence that reflects an entrepreneur's real identity. As they examine the pitfalls of impersonal marketing strategies, Megan explains her methodical approach to helping clients craft authentic brands that resonate with their audience. Tune in to discover how passion, persistence, and creativity can guide you through the messy middle of entrepreneurship, and learn practical strategies to create a brand that genuinely connects with your audience.

Connect with Megan:

Follow Megan on Instagram

Check out Megan's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

12: The Art of Building a Purposeful Business that Stands Firm In Your Values with Jessica Brugger

Tue, 27 May 2025 04:00:00 -0400

“I believe that everybody needs to have this very personalized space to feel themselves. “ - Jessica Brugger

Ever wonder if it's time to chase that side hustle full-time? Jessica Brugger shares her inspiring leap from a stable 20-year corporate career in finance and management to founding Dwell Well Design Company. Jessica's story is a testament to recognizing those pivotal full-body yes moments that signal it's time for a change. Through grit and tenacity, she transformed her passion for interior design into a thriving business, providing a roadmap for anyone contemplating a similar journey.

Gwen and Jessica uncover the strategies critical for a successful transition into entrepreneurship, drawing from Jessica’s background in strategy and marketing. From setting aggressive goals to avoid returning to corporate life, to the importance of authenticity in branding, Jessica offers practical insights. She discusses how she rebranded, built a new website, and conducted market research, all while highlighting the value of supportive networks and mentorship. Her approach shows how setting clear goals and leveraging resources can pave the way for entrepreneurial growth.

Navigating the emotional and professional challenges of entrepreneurship is no easy feat. Jessica opens up to Gwen about handling difficult client relationships and setting boundaries to maintain integrity. Her experiences underline the importance of authenticity and open communication, especially when faced with values-testing situations. This episode reminds us that staying true to oneself and fostering genuine relationships are crucial elements of long-lasting success in any business venture. Join us for a conversation that's sure to inspire anyone looking to make their side hustle their main gig.

Connect with Jessica:

Follow Jessica on Instagram

Check out Jessica’s Website

Download Design Alchemy, here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

11: Building a Heart-Led Business for Special Needs Families with Maggie Bender

Thu, 22 May 2025 04:30:00 -0400

“When you take a big risk like starting a business, it's awesome and it's great and it's scary, but it really forces you to identify some of your own flaws and insecurities and then you get to choose if you're going to sit in that and just feel yucky about it, or what are you going to do next.” -Maggie Bender

In this inspiring episode of The Built From The Ground Up Show, Gwen sits down with Maggie Bender, a former educator who made the bold leap from a 15-year career in public and private education to launching Ohio Special Education Consulting. Together, Gwen and Maggie dive deep into the emotional and practical journey of leaving the classroom to build a mission-driven business that supports families with special needs children.

Maggie shares how expert guidance from business consultants, attorneys, and CPAs helped her create a strong foundation for her new venture. She opens up about the identity shift that comes with entrepreneurship, the value of community support, and how hiring a business consultant led to unexpected personal growth.

Throughout the conversation, Gwen and Maggie explore the emotional challenges of starting a business, the importance of setting boundaries, and what it means to build something that serves both your heart and your livelihood. Maggie’s reflections on her first six months in business offer encouragement and insight for any woman entrepreneur navigating the messy middle of purpose-led growth.

This episode is a powerful listen for educators, aspiring founders, and anyone building a business to make a meaningful impact—especially in the special needs community. Grab your headphones because you’re not going to want to miss this episode!

Connect with Maggie:

Follow Maggie on Instagram

Check out Maggie’s Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

10: Mastering Email Marketing for Entrepreneurial Growth with Allison Hardy

Thu, 22 May 2025 04:00:00 -0400

“Don’t outsource your blind spots, outsource your weaknesses.” -Allison Hardy

Facing an unexpected crossroads, Allison Hardy turned a daunting life change into an inspiring entrepreneurial journey. Laid off from her dream job while six months pregnant, Allison's story takes you from a backyard filled with friends looking for personal training to a thriving business that replaced her full-time income in just three months. Her narrative is a testament to resilience and creativity, showing how life's unpredictability can lead to empowering new beginnings for service-based entrepreneurs.

Gwen and Allison unravel the transformative power of email marketing, with insights from both of their journeys, they emphasize the critical role of supportive networks in nurturing potential and the intricacies of building stress-proof business models through strategic email marketing systems. You’ll find practical advice on crafting ecosystems that engage and nurture clients at every stage.

Discover strategies to position yourself as an expert while preparing clients for a meaningful sales dialogue. Gwen and Allison explore the effectiveness of video content for personal connections and the power of inviting prospects into conversations rather than directly pitching. As they wrap up, learn the significance of strategic outsourcing and the impact of clear messaging on business success, all woven through personal anecdotes and lessons learned. If you’re ready to jump into email marketing, you’re not going to want to miss this episode!

Connect with Allison:

Follow Allison on Instagram

Work with Allison Hardy

Listen to her Podcast: 6 Figure Secrets

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this episode helpful!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

09: No Regrets - Entrepreneurship is a Journey

Tue, 20 May 2025 05:45:00 -0400

If there was one thing you wish you knew before building your business from the ground up... what would it be?

In this special launch mini-series of The Built From The Ground Up Show, host Gwen Tinsley sits down with creative, service-based women entrepreneurs to explore the honest, unfiltered lessons they wish someone had told them before they started their businesses.

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

Stephanie Zhong is a brand strategist, storytelling coach, and a leadership coach using human design for visionary women. In this episode, Stephanie shares that there's actually nothing that she wished she knew before she built her business from the ground up! Tune in as she dives deeper into the why behind her shocking answer!

Connect with Stephanie Zhong:

Website: https://www.stephaniezhong.com/

Instagram: @iamstephaniezhong

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

08: Aligned Opportunities Over ALL Opportunities

Tue, 20 May 2025 05:45:00 -0400

If there was one thing you wish you knew before building your business from the ground up... what would it be?

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

In this episode, Crystal Zinn is ready to mic drop with her advice! Listen in to find out what she shares that can resonate with ALL entrepreneurs, no matter what stage of business you’re in. This may be the last episode of our mini series, but we’re ending on a powerful note!

Connect with Crystal Zinn:

Website: https://www.crystalzinnyoga.com/

Instagram: @crystalzinnyoga

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

07: Reprogram Your Mind & Embrace Your Human Design

Tue, 20 May 2025 05:30:00 -0400

If there was one thing you wish you knew before building your business from the ground up... what would it be?

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

In this episode, Natalie Barnett is on the show to share her advice when it comes to building a business from the ground up! Listen in as she dives into TWO great lessons and explores our subconscious decision making, and how human design can impact your business.

Connect with Natalie Barnett:

Website: https://www.nataliebarnett.com/

Instagram: @nataliebarnett

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

06: Start Building Your Business Before It's "Perfect"

Tue, 20 May 2025 05:15:00 -0400

If there was one thing you wish you knew before building your business from the ground up... what would it be?

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

In this episode, Jackie Burtch is on the show to share advice on what she wish she knew when building her business! Listen in as she shares about perfectionism, imposter syndrome, and getting everything aligned before starting a business. Like what Jackie shares? Stay tuned because her full episode on the podcast is coming soon!

Connect with Jackie Burtch:

Website:https://www.burtchdesigns.com/

Instagram: @burtchdesigns

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

05: Business Systems Are the Secret to Scaling

Tue, 20 May 2025 05:00:00 -0400

If there was one thing you wish you knew before building your business from the ground up... what would it be?

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

In this episode, Karin Edmonds is on the show to share her advice when it comes to building a business from the ground up! Listen in as she talks about the importance of having systems in place, especially when it comes to sales!

Connect with Karin:

Website: https://www.karinyogalife.com/

Instagram: @karinyogalife

Free Masterclass for you: Yoga For Menopause

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful!

04: You Don’t Have to Build Your Business Alone: Let People In

Tue, 20 May 2025 04:45:00 -0400

If there was one thing you wish you knew before building your business from the ground up... what would it be?

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

In this episode, Nikki Thompson is on the show to share how letting people into her business has been a game changer for the growth of it! Listen in to hear more about the mindset shifts that Nikki’s had throughout her experience of building her business from the ground up. If you resonated with Nikki, stay tuned, because she has a full episode coming soon on the podcast!

Connect with Nikki:

Website: https://claritybranding.co/

Instagram: @claritybrandingco

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

03: You Can't Build Your Business Without Brand Clarity

Tue, 20 May 2025 04:30:00 -0400

If there was one thing you wish you knew before building your business from the ground up... what would it be?

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

In this episode, Elisa Dyer is on the show to answer the big launch day question! Listen in to find out why she values brand clarity, as she shares how a rebrand helped her completely redirect her business as she built it from the ground up!

Connect with Elisa:

Website: https://zealcaststudios.com/

Instagram: @zealcaststudios

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

02: Failure is Just Being On the Cusp of Greatness

Tue, 20 May 2025 04:15:00 -0400

If there was one thing you wish you knew before building your business from the ground up... what would it be?

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

In this mini-episode, Ali Haney is on the show to share her advice! Listen in to find out what the dirtiest f-word in business is, and why you should push past it! If you like what you heard from Ali, stay tuned because she has a full episode coming out on the podcast soon!

Connect with Ali:

Website: http://www.brandandmarket.co/

Instagram: @brandandmarket.co

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales

01: Why Authenticity is KEY when Building Your Business

Tue, 20 May 2025 04:00:00 -0400

If there was one thing you wish you knew before building your business from the ground up... what would it be?

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

In this mini-episode, Gwen’s answering the question for herself! Listen in to hear how she values authenticity and how it’s helped her build her business from the ground up!

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Turn Your Passion Into Powerful Marketing and Confident Sales