<![CDATA[Bums On Seats]]>4ae7c8e9-c248-5922-87be-e20257f5a3b7Sat, 31 May 2025 11:45:00 +0000Captivate.fmTen Thousand Hourshttps://artwork.captivate.fm/d8439030-fa13-4675-90c6-673217e60a34/kfp7L4-303GWtTm2eQjop1Mm.jpgBums On SeatsTen Thousand HoursTen Thousand HoursHow can you get more success with your live events? Bums on Seats is a podcast which is here to help. Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge. Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats. https://www.tenthousandhours.agencyfalseepisodicnopodcastIf events are the answer, are you asking the right questions? | A Marketing Director shows us the power of aligning events with marketing strategiesIf events are the answer, are you asking the right questions? | A Marketing Director shows us the power of aligning events with marketing strategies“As an organisation we’re trying to veer towards to what I refer to as Account Based Everything” declares this week’s guest Chris Willman, EMEA North Marketing Director at global cyber resilience firm Commvault. “The more we think: how does this fit into everything we’re doing, the better it performs” 

The ‘this’ Chris is talking about is The Event: how do events fit into everything you do as a marketer? That’s the key question. 

To answer this Dom and Martin dive into an engaging conversation with Chris about the power of aligning events and marketing strategies. If you’re grappling with the challenges of audience acquisition and long-term engagement, Chris brings valuable ideas to the table for streamlining these efforts. Plus, we explore his take on personalization, audiobooks vs. podcasts, and ask the big question: if events are the answer... what’s the question?

]]>“As an organisation we’re trying to veer towards to what I refer to as Account Based Everything” declares this week’s guest Chris Willman, EMEA North Marketing Director at global cyber resilience firm Commvault. “The more we think: how does this fit into everything we’re doing, the better it performs” 

The ‘this’ Chris is talking about is The Event: how do events fit into everything you do as a marketer? That’s the key question. 

To answer this Dom and Martin dive into an engaging conversation with Chris about the power of aligning events and marketing strategies. If you’re grappling with the challenges of audience acquisition and long-term engagement, Chris brings valuable ideas to the table for streamlining these efforts. Plus, we explore his take on personalization, audiobooks vs. podcasts, and ask the big question: if events are the answer... what’s the question?

]]>515e2a0a-4791-4d9d-8ca3-09bdbd06ae0dFri, 28 Feb 2025 10:45:00 +010043:08falsefull13131Ten Thousand HoursHow to put on events that people actually care about | Former WeWork and Stella McCartney events manager shares her strategiesHow to put on events that people actually care about | Former WeWork and Stella McCartney events manager shares her strategies“I hate doing one-off events”, says this week’s guest Jennie Becker. That’s odd, coming from a powerhouse in the events world; but the key word there is ‘one-off’. As Jennie explains, you’ve got to do more.

 How much more? And what does more look like? To find out, Dom and Martin sit down with podcast royalty Jennie to discuss how to balance creative ambition with shrinking budgets. If you’re struggling to get the resources and authority you deserve, it’s time to shift your approach. 

 From orchestrating iconic events for the British Fashion Council, LTK, and Stella McCartney, to her more recent role as Director of Events & Activations at WeWork, Jennie has built a career blending creativity with sound commercial strategy. In this episode she talks to us about building community to drive loyalty, why there’s no ‘one big thing’ for success, and the power of strategic evaluation behind every great event.

]]>“I hate doing one-off events”, says this week’s guest Jennie Becker. That’s odd, coming from a powerhouse in the events world; but the key word there is ‘one-off’. As Jennie explains, you’ve got to do more.

 How much more? And what does more look like? To find out, Dom and Martin sit down with podcast royalty Jennie to discuss how to balance creative ambition with shrinking budgets. If you’re struggling to get the resources and authority you deserve, it’s time to shift your approach. 

 From orchestrating iconic events for the British Fashion Council, LTK, and Stella McCartney, to her more recent role as Director of Events & Activations at WeWork, Jennie has built a career blending creativity with sound commercial strategy. In this episode she talks to us about building community to drive loyalty, why there’s no ‘one big thing’ for success, and the power of strategic evaluation behind every great event.

]]>c132896b-8ac0-4b01-94cb-4d37ed82757dWed, 05 Feb 2025 07:00:00 +010033:24falsefull12121Ten Thousand HoursHow to manage a perception of event risk | Get better ROI from your eventsHow to manage a perception of event risk | Get better ROI from your eventsAsk any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise education, growth and connecting with new audiences, so how do you balance both?

To find out, Dom and Martin are joined by Carla Barker, Marketing Manager for Kodak Alaris.

Together they discuss:

  • How events connect partner networks and end user customers
  • Confidence in trade show attendance and thinking beyond
  • The importance of engaging with your audience before the event
  • And crucially – how do you better understand your audience? 

Find out more at tenthousandhours.agency

]]>Ask any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise education, growth and connecting with new audiences, so how do you balance both?

To find out, Dom and Martin are joined by Carla Barker, Marketing Manager for Kodak Alaris.

Together they discuss:

  • How events connect partner networks and end user customers
  • Confidence in trade show attendance and thinking beyond
  • The importance of engaging with your audience before the event
  • And crucially – how do you better understand your audience? 

Find out more at tenthousandhours.agency

]]>0c9a1461-f14e-4f84-b80a-f3b398f0d42cTue, 07 Jan 2025 07:00:00 +010033:38falsefull11111Ten Thousand HoursWelcome to Bums On SeatsWelcome to Bums On SeatsLong-term creative partners Martin Richardson and Dom Garner have spent a decade powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge. 

They join leading figures in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights.

]]>Long-term creative partners Martin Richardson and Dom Garner have spent a decade powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge. 

They join leading figures in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights.

]]>8058d692-2cb2-4508-80ab-9910f75cb0c0Fri, 03 Jan 2025 07:00:00 +010000:48falsetrailerTen Thousand Hours