It’s difficult to sort through the madness and find the right candidates for your position.

How do you know who is actually going to be a good fit?

How do you avoid making bad decisions?

You’re not alone in answering any of these questions.

In this episode of the Business is People Podcast, Kham sits down with Allyns Melendez, CEO and Founder of HR Transformed to discuss retaining, recruiting, and how to find great candidates. 

Tune in to learn….

👉How to find the right candidates and clients for your business (and how shifting to a behavioral interviewing style can help)

👉How Allyns helps companies determine if they’re interviewing correctly. 

👉Which questions you shouldn’t be asking candidates. 

👉Why using technology to weed out candidates might actually cost you your perfect fit.

👉 How to get better at identifying behaviors and skills in an interview setting.

👉 And more!

Check out the whole episode now. ➤➤

#HRTransformed #BetterHiring #BuildYourTeam

_________

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Allyns Melendez from HR Transformed: https://www.linkedin.com/in/allyns/ 

___________

For more resources: https://inthinkagency.com/

Getting noticed on Amazon is hard.

So many of us understand the pain of throwing money into advertising and marketing, only to not see anything in return. 😱😱

So, what do you do about it?

And how do you pull yourself out of the hole?

If you’re asking yourself that question, this is worth a listen. 👂

In this episode of the Business is People Podcast, Kham sits down with Petros and Manoli, Co-Founders of Granitsa Ecommerce Solutions, to discuss all things ecommerce and Amazon, and the pain points companies are encountering in these spaces. 

Tune in to this episode to learn about…

👉 Why you’re not getting results from your advertising (+ what to do about it)

👉Brand awareness vs. conversion vs. lead generation: what’s the difference between each and why should you care?

👉How many contacts you’ll need before someone decides to purchase your product. 

👉How to make sure your ad breaks through the noise. 

👉How data and creativity can work together to create exceptional ads. 

👉 Exactly what data your main image listing should communicate about your product. 

👉 How long it will take to get your campaign running smoothly. 

👉 And more!

Enjoy!

#AmazonMarketing #ECommerce #ECommerceTips

Today, there’s NO way to scale a company all alone.

Instead - all of your departments and all of your people need to come together to work together. 🤝

Nothing happens in a silo.

One person who knows that better than most is Lynn Turner.

In this episode of the Business is People Podcast, Kham sits down with Lynn Whitney Turner, Founder of

Core XP Business Solutions, to discuss how building a strong growth mindset can help your company

scale.

Tune in to learn…

👉How to harness exploration and experimentation to grow and scale your business.

👉 What keeps most leaders from truly being lifelong learners.

👉 Why it’s so CRITICAL to pay attention to the language your team uses.

👉 How your beliefs surrounding failure impact how you ultimately experience and use tough times.

👉 How to motivate a team for change.

👉And more.

Happy listening!

——

For anyone interested in checking out the AgileBrain(sm) assessment mentioned during the episode, you can access it by selecting the complimentary 30-minute AgileBrain Assessment debrief through the following link: https://calendly.com/corexp. Once you sign up for the debrief, you will receive a link to take the assessment, which is quick and fun (5 minutes) or you can reach out to Lynn directly via the contact info below to learn more.

——



► Check out all of our Business is People Podcast episodes here:

https://inthinkagency.com/business-is-people/

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to Lynn from Core XP Business Solutions:

https://www.linkedin.com/in/lynn-whitney-turner-256a5311/

————

For more resources: https://inthinkagency.com/

#GrowYourBusiness #GrowthMindset #Entrepreneurship

It refers to the fact that people are leaving their jobs at alarming rates right now. 😱

But it may not be the people you imagine…

Research has shown that people are leaving EVEN when they’re well-paid and they have the flexibility to work remotely. 🖥💰

Even though these employees SEEM to have the ability to basically create their own perfect job, they’re not sticking around.

On the flip side, people who have been with organizations for a long time are quitting their jobs and making late-stage career changes.

Why❓❓

A lot of organizations are asking the same question. 

And that’s exactly the topic J Joe Cundall, Partner at Lead Shift, and Kham dive into in this episode of the Business is People Podcast.

Tune in to learn….

👉Why every company desires what Joe calls a “want to” culture with a workforce that brings its A-game every day.

👉The tips and tactics companies can use to build a profitable organization that mitigates turnover. 

👉How to harness the four forces of engagement (work, leader, team, and culture) to retain your best people.

👉 Why leadership is the single most important factor of engagement for your team. 

👉How to evaluate your company culture: is it sustainable and meaningful or not?

👉 And more!

Check out the whole episode now. ➤➤

#Leadership #RetainYourTalent #TheGreatResignation

_________

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Joe Cundall, from LeadShift: https://www.linkedin.com/company/lead...

___________

For more resources: https://inthinkagency.com/

We all do it, but how many of us are any good at it? 📣

Even when we think we’re communicating clearly, our message often gets missed, or we wind up not getting our point across.

It’s frustrating at the least, and detrimental at the worst. 😱

ESPECIALLY when you run a business.

Fortunately for you, you’re not alone in the struggle. 👍

In this episode of the Business is People Podcast, Kham sits down with Colton Seale, former FBI Special Agent, and CEO of Pyxis Academy to discuss the art and science of communication: how we do it now, what we can improve, and how even a few small changes can make a major difference in our connection to and relationship with our team members. 

Tune in to learn…

👉 How to become a more effective communicator.

👉 How open-ended questions can help you get 50% more information from each conversation. 

👉 How small changes in phrasing can make BIG differences in the way you interact with your team. 

👉 How to identify and leverage the difference between listening and fixing

👉 How to cultivate a sense of autonomy in your team.

👉And more.

Happy listening!

——

► Check out all of our Business is People Podcast episodes here: https://inthinkagency.com/business-is-people/ 

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to Colton Seale from Pyxis Academy: https://www.linkedin.com/in/colton-seale/ 

 ————

For more resources: https://inthinkagency.com/

#CommunicationSkills #Leadership #Interviewing

As it turns out, the same goes for business. 

The question, then, is how to develop the core of your company. 

In this episode of the Business is People Podcast, Kham sits down with Lynn Whitney Turner, Founder of Core XP Business Solutions, to discuss how to build a strong core for your business and why developing a few foundational strengths is so important to your long-term agility and success.

Tune in to learn…

👉 What drove her to start Core XP

👉 How emotion can interfere with rational decisions from leadership (and why it matters)

👉 Why the core values of an organization could make or break it 

👉 Why building trust in your team can help you bypass many of your industry’s challenges (+ how to do it)

👉How to tell if your business is walking the walk or just talking the talk. 

👉And more.

Happy listening!

--

For anyone interested in checking out the AgileBrain(sm) assessment mentioned during the episode, you can access it by selecting the complimentary 30-minute AgileBrain Assessment debrief through the following link:  https://calendly.com/corexp.  Once you sign up for the debrief, you will receive a link to take the assessment, which is quick and fun (5 minutes) or you can reach out to Lynn directly via the contact info below to learn more.

——

► Check out all of our Business is People Podcast episodes here: https://inthinkagency.com/business-is-people/ 

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to Lynn from Core XP Business Solutions: https://www.linkedin.com/in/lynn-whitney-turner-256a5311/ 

 ————

For more resources: https://inthinkagency.com/

#GrowYourBusiness #Leadership #Entrepreneurship 

What’s more, 16% of companies around the world are fully remote. 

The bottom line?

Remote work is here to stay.

And even if you think that’s a good thing for your company and team, you may be struggling to adapt.

After all, lots of companies were thrust into remote work during COVID, and some are still trying to catch up.

👉 How do you keep your team connected?

👉 How do you keep everyone on track?

👉 How do you actually grow your business even when nobody is in the office?

Fortunately, we’ve got answers. 

In this episode of the Business is People Podcast, Kham sits down with John Vuong, the CEO of Local SEO Search (and remote work GURU 🙌🙌, to discuss how to build and strengthen the remote culture of your business. 

Tune in to learn…

👉Why remote work has SO MANY benefits for your team.

👉How to make your remote team feel supported at all times.

👉 How to decide whether to stay fully remote or opt for a hybrid model. 

👉 Why you’ll never regret investing in your people or your culture.

👉 How to build authentic relationships and rapport in your company. 

👉 How helping your team reach their personal goals could actually be good for your business.

👉 How to alter the barriers between CEO/human

👉 And more!

Enjoy!

#SEO #RemoteCulture #Teamwork

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert John Vuong from Local SEO Search: https://www.linkedin.com/in/john-vuong

 ————

For more resources: https://inthinkagency.com/

After all, it’s hard to get ahead if you don’t know how to build a team…

Or find good people.

Or make time for what matters.

Or focus on growth.

Fortunately, John Vuong is a man who understands all of those things, and he’s here to talk about them with YOU. In this episode of the Business is People Podcast, Kham sits down with John Vuong,  the CEO of Local SEO Search, to discuss what makes a good entrepreneur, how to grow your leadership skills, and more. 

Tune in to learn…

👉 Vuong’s top tips for anyone entering the SEO industry.

👉 How to find support as an entrepreneur.

👉 Why all entrepreneurs should hire slow and fire fast.

👉 Why the wins AND the losses are important for entrepreneurs. 

👉 How to navigate “high headache, low-profit” clients.

👉 How to tell the difference between good and bad SEO. 

👉 Why businesses that want to succeed need to focus on SEO. 

👉 What tech stack John would recommend to businesses who want more insight.

👉 Why delegation is such a critical tool for entrepreneurs who want to grow and scale their businesses. 

👉 Why taking care of your people is one of the most important things you can do as an entrepreneur.

👉 And more!

#SEO #Leadership #MarketingTips

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert John Vuong from Local SEO Search: https://www.linkedin.com/in/john-vuong

 ————

For more resources: https://inthinkagency.com/ 

The solution? A virtual or hybrid event.

While many people feel uncertain about how to throw a great virtual event, or where to start, we’ve got good news:

A virtual event can be more fun, more engaging, and WAY less expensive than an in-person event. 💸💸

And you just need a few insider tips and tricks to get started. 

IIn this episode of the Business is People Podcast, Kham talks with Julie Migliacci, Co-Owner of Revent Counseling, about how to throw a virtual event that’s engaging, fun, and effective at keeping your team strong and connected. 

Tune in to learn…

👉 How to create a great experience for virtual events.

👉 Which tools and platforms to use.

👉 Why virtual events may actually be more impactful than in-person events. 

👉  Why the Olympics is actually the ultimate hybrid experience.

👉 How to take advantage of virtual elements and use them to your benefit. 

👉 And more. 

Get all the tips, tricks, and details in this fun, short episode.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Julie Migliacci, from Revent Consulting: https://revent.consulting/

——

#VirtualEvent #VirtualEventPlanning #ZoomEvent

COVID hit the US in 2020, and now, in 2022, people everywhere are still dealing with the after-effects of the virus.

One area where the effects are really apparent is in the events space.

Corporate events, fundraisers, parties…all of those things have had to take a backseat as we learn to live with COVID.

So, what do they look like now?

And if your company is looking to get back into events, how can you make it happen?

In this episode of the Business is People Podcast, Kham talks with Julie Migliacci, Co-Owner of Revent Consultingg, about what events look like in 2022, how to plan a great one, and some tools that can help keep your team connected.

Tune in to learn…

💥How to understand your consumers before you go all-in planning an event.

💥What the current state of event planning looks like.

💥Why hybrid events are such a convenient tool for companies today.

💥How to make your hybrid event memorable, fun, and impactful for your audience!

💥How to do hybrid events well.

💥And more.

Check it out now!

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Julie Migliacci, from Revent Consulting: https://revent.consulting/

——

#LiveStream #HybridEvents #MarketingTips

What’s working?

What’s not?

And how do you know?

Fortunately, we’ve got some answers. 

In this episode of the Business is People Podcast, Kham talks with Joe Cundall, Partner at Lead Shift, about how to determine whether you have the right leaders at the right levels to avoid unhealthy churn.

Tune in to learn…

👉 How to identify leadership gaps.

👉 What the key indicators of underperformance are for your leaders. 

👉 How to incentivize honesty from your team.

👉 And more.

--

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Joe Cundall, from LeadShift: https://www.linkedin.com/company/lead...

 ————

For more resources: https://inthinkagency.com/

#Leadership #TeamBuilding #Management

That said, it’s changed a lot in recent years. 

This leaves ecommerce companies wondering how to adapt, and what they need to do to stay competitive in the industry.

Fortunately, we’re here with some guidance.

In this episode of the Business is People Podcast, Kham sits down with Petros and Manoli, Co-Founders of Granitsa Ecommerce Solutions, and Aaron Abbot, inThink’s Director of Strategy and Innovation, about where Amazon is headed, how companies can position themselves correctly, and more. 

Tune in to this episode to learn about…

👉 How to get the right traffic to your Amazon listings.

👉  How to help customers understand how a product works.

👉 How to leverage your customer reviews. 

👉 How Amazon is pivoting toward a B2B approach.

👉 How to determine if Amazon is the right platform for you. 

👉 And more!

Enjoy!

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest experts Petros Neofotistos and Manoli Epitropoulos, from Granitsa E-commerce Solutions: https://www.granitsa.com/

————

For more resources: https://inthinkagency.com/

#AmazonMarketing #ECommerce #ECommerceTips

And it makes sense. 

You want to grow your bottom line and become successful.

Before you can do that, though, you’ve got to navigate a few hurdles…

How do you deal with labor shortages❓

What should you do during tough times❓

How do you find a balance in all of it❓

In this episode of the Business is People Podcast, Kham sits down to talk with Steve Messineo, Business Development Officer at Citara Systems, about those topics and MORE.  

Tune in to learn…

👉 What Steve learned from his first career as a physical therapist, and how he’s applied it to his current business.

👉 Why understanding a customer’s challenges is the first step to a strong, long-term business relationship. 

👉 How surrounding yourself with other professionals can help you grow your business.

👉 What Steve has learned from his lessons [read: failures] in business.

👉 Why entrepreneurs might need to take on LESS, not MORE.

👉 How to get out of your next big slump. 

Ready to grow your business?

Check out the whole episode now. ➤➤

_ _

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Steve Messineo from Citara Systems: https://www.linkedin.com/in/stevemessineo/ 

 ————

For more resources: https://inthinkagency.com/

#BusinessDevelopment #GrowthMindset #GrowYourBusiness

A podcast could be the right way to spread the news. 🎤

Podcast listeners increased by 29.5% between 2018 and 2021, and the numbers only continue to skyrocket. 📈

Podcasts are a unique medium for a few reasons:

👉 They’re personal.

👉 They’re perfect for the on-the-go lifestyle of your customers.

👉 They’re flexible, informal, and fun.

👉 They’re a great way to spread the news about your company, products, or mission.

Check out how we used podcasts to creatively promote an outstanding local business - Worcester’s Technocopia.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Lauren Monroe, from Technocopia:

https://technocopia.org/

————

For more resources: https://inthinkagency.com/

#Podcasting #BusinessPodcasts #MarketingTips

That means that 95% are leaving something on the table at tax time.

It also means that most businesses aren’t taking advantage of specialty tax credits, which could save them tens or hundreds of thousands of dollars EACH YEAR.

In this episode of the Business is People Podcast, Kham talks with Ryan Foley, Partner at Cunningham & Associates about…

👉What specialty tax incentives are.

👉Why they matter.

👉How to know if you’re eligible.

👉How one company saved $50,000 just by checking a box on a form.

Check it out now.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest Ryan Foley

 ————

For more resources: https://inthinkagency.com/

#SpecialtyTax #BusinessTax #TaxSavings

The two types of leave include family or medical leave.

This comprehensive leave policy is one of the first of its kind in the nation.

Recently, Massachusetts updated its PFML laws to provide up to 26 weeks of combined family and/or medical leave.

If you’re curious about Mass’s PFML laws and how they could impact you and your business, you’re in luck.

In this episode of the Business is People Podcast, Kham talks with Walter Foster, Partner at Eckert Seamans, about the ins and outs of Massachusetts’s PFML laws, and how to leverage them to your benefit.

In this episode, you’ll learn:

👉 Who PFML covers

👉 How to leverage PFML during a major medical emergency or maternity or paternity leave

👉 How much time you can take under PFML laws

👉 Eligibility requirements for PFML laws

👉 Who is covered under recent expansions of PFML laws

👉 And more

Everyone deserves comprehensive PFML. Tune in to this newest episode to learn the ins and outs of these laws, and how to leverage them to cover your needs.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Walter Foster, from Eckert Seamans: https://www.linkedin.com/in/walter-fo...

————

For more resources: https://inthinkagency.com/

#PFML #FamilyLeave #MedicalLeave

The question, then, is how? 

In this episode of the Business is People Podcast, Kham talks with Joe Cundall, Partner at Lead Shift, about how to determine and understand your leadership DNA, how to identify your leadership strengths and weaknesses, and how to create a culture of growth in your organization. 

In this episode, you’ll learn…

👉  How to use assessments to identify leadership styles in your organization.

👉  What to expect as you build a culture of leadership.

👉 How to identify the pillars of great leadership and pursue them relentlessly. 

👉 What leadership DNA is and why it matters. 

👉 And more.

Creating a culture of leadership development is a process, but it’s CRITICAL for anyone who wants to help their company grow and scale. 🔥🔥

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Joe Cundall, from LeadShift: https://www.linkedin.com/company/lead...

 ————

For more resources: https://inthinkagency.com/

#Leadership #LeadershipDevelopment #ScaleYourBrand

You’ve also got to know how to fill the gaps and develop skills you don’t already have.

Unfortunately, that’s easier said than done for many leaders. 

In this episode of the Business is People Podcast, Kham talks with Joe Cundall, Partner at Lead Shift, about how leaders measure their success, why it matters, and how to get a more accurate view of your weak points. 💪

In this episode, you’ll learn…

👉 Why knowing your leadership style is so important.

👉 What the three components of leadership style are.

👉 How to identify gaps.

👉 How to map success.

👉 Why 360 Assessments might not work for you.

👉 And more.

Improving leadership style is a process, but it’s CRITICAL for anyone who wants to help their company grow and scale. 🔥🔥

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Joe Cundall, from LeadShift: https://www.linkedin.com/company/lead...

————

For more resources: https://inthinkagency.com/

#Leadership #LeadershipStyle #Management

If so, you are NOT alone. 

The experts predict that ecommerce sales will make up 22% of all retail sales by 2023, and brands are scrambling to keep up. 

As you wade into ecommerce, it’s normal to have some questions.

👉Where do you start?

👉How do you get to know your audience?

👉What do you do if your products aren’t selling?

In this episode of the Business is People Podcast, we’ve got some answers. 

Kham talks with Kate DeLanders, Marketing Manager at ShopTrue, about how to create a successful and streamlined ecommerce brand. 

Tune in to learn…

💥Why curbside pickup and webrooming (the practice of browsing products online and picking them up in-store) aren’t going away.

💥How companies have changed their shopping and return experiences to make them easier for the consumer to engage with. 

💥How to turn your ecommerce mistakes into lessons. 

💥What are the biggest myths of the ecommerce industry?

💥How to increase your sales when your numbers look stagnant.

💥And more.

——

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Kate Delanders from ShopTrue: https://www.linkedin.com/company/shoptrue/

————

For more resources: https://inthinkagency.com/

#Ecommerce #OnlineSales #MarketingTips

For many of us, that’s a scary prospect. 😱😱

What comes next, and how are we supposed to adapt?

In this episode of the Business is People Podcast, Kham talks with special guests Ken Sheehan, the Data & Insight Guru at inThink Agency, and Aaron Abbott, the Lead Growth Strategist at inThink, about all things data.

In this episode, you’ll learn…

👉Why your third-party tracker (Google Analytics) might be inaccurate. 

👉Why it’s so important to put accurate information into your systems so you get accurate information out. 

👉Why understanding how tools and systems like iOS work is so important in understanding your data. 

👉Why predictive modeling is here to stay. 

👉Why predicting the future IS the future.

👉Why jumping into paid advertising probably shouldn't be your first step. 

👉Why mitigating risk allows you to become more creative at creating movement.

👉And more.

Get all the info now.

——

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest experts Ken Sheehan and Aaron Abbott, from inThink Agency

————

For more resources: https://inthinkagency.com/

#Data #DataPrivacy #DigitalInfrastructure

….and it shows no signs of slowing down anytime soon. 📈

If you’re not livestreaming yet, NOW is the time to get onboard.

The perfect way to speak directly to your customers, livestreaming is a powerful marketing tactic that can keep your brand top-of-mind.

The only problem is knowing where to start. 🙀

Fortunately, our special guest in this podcast is here to help. 

In this episode of the Business is People Podcast, Kham talks with Julie Migliacci, Co-Owner of Revent Consulting, about a platform she uses to record podcasts, host digital events, and livestream on social media - StreamYard. 

Tune in to learn…

💥What StreamYard does, and why it stands out from other livestreaming platforms.

💥Who should use StreamYard.

💥What StreamYard does best.

💥The differences between StreamYard and Zoom (and why StreamYard might be better for you).

💥What StreamYard DOESN’T do.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Julie Migliacci, from Revent Consulting: https://revent.consulting/

#LiveStream #StreamYard #MarketingTips

That means that 99% of the people who visit your website leave without donating or subscribing to your contact list. 👎

Bummer, right?

Today, EVERY nonprofit wants a compelling site that gets people to act.

But is yours living up to the task❓

Even simple mistakes on a nonprofit website can make a big difference in how much support you get. 

In today’s episode of the Business is People Podcast, Kham and Quinn Zeda (Queen 👑 of Conversion Crimes) break down the Asian Americans Advancing Justice (AAAJ) website.

AAAJ is a nonprofit that’s super important to us, but we noticed a few things with their site that ANYONE can learn from. 

Tune in to learn more about…

👉 How to structure a donation page. 

👉 Why “sticky nav” matters.

👉 Where to position your CTAs. 

👉 How to avoid overwhelming readers with text. 

👉 and more.

Regardless of what your nonprofit does, these tips will help you build a better site and get more support from your visitors. 

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Quinn Zeda, from Conversion Crimes: https://conversioncrimes.com/

 ————

For more resources: https://inthinkagency.com/

#AsianAmericansAdvancingJustice #SiteReview #FirstImpressions

❓Do they think it’s clear and easy to navigate?

❓Do they understand what you do and why you do it?

❓Do they know if your product, good, or service applies to them?

Customers form a first impression of your website in about 50 milliseconds, so you’ve got to wow them fast. ⏰

In this episode of the Business is People Podcast, Kham and Quinn Zeda (of Conversion Crimes) break down the Girls Who Code Website.

They look at what it does right and what it could do better.

Tune in to learn more about…

👉 How to structure a donation page.

👉 How your 404 pages can strengthen your brand.

👉 Why keeping messaging consistent is so important.

👉 Why the images you use on your site should reflect your target audience.

👉 and how you can apply these simple changes to your site.

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► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Quinn Zeda, from Conversion Crimes: https://conversioncrimes.com/

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For more resources: https://inthinkagency.com/

#GirlsWhoCode #SiteReview #FirstImpressions

Teams wondered….

❓ What’s the best way to handle the “new normal?”

❓ How do we keep our customers and employees safe?

❓ Is now the time to bring everyone back to the office?

❓ Should we mandate vaccines?

In this episode of the Business is People Podcast, we’re talking with Sandy Kearny CEO of Human Power Solutions (or, as we like to call her “Leadership and Team Culture Queen” 👑) about considerations regarding the no mask mandate.

This is a challenging time for businesses, and it’s important to remember that you’re not alone!

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► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Sandy Kearney, from Human Power Solutions: https://hpowersolutions.com/

————

For more resources: https://inthinkagency.com/

#NoMaskMandate #Covid19 #BackToWork

Good data not only allows you to customize and maximize your advertising. It also…

👌 Adds a layer of accuracy to ad buy platforms like Google.

🔍 Allows you to uncover areas of opportunity.

📈 Helps you grow and scale your business and keep the pipeline full.

💰 And allows you to understand your spending more accurately.

In this episode of the Business is People Podcast, Kham talks with Ken Sheehan, the resident Data & Insight Guru here at inThink, about why having the right data is so important.

In this episode, you’ll learn…

✅ How good data has the potential to change things for your brand.

✅ Limitations to the common ad platforms like Google.

✅ How data can help you leverage locations of opportunity.

✅ Why advertising and marketing NEED to be transactional.

✅ How to determine how much to spend on marketing each year (hint: it’s not a percentage).

✅ And more.

Tune in to get all the data-centric info you need to scale your marketing in the coming year.

——

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Ken Sheehan, from inThink Agency

————

For more resources: https://inthinkagency.com/

#MarketingData #DigitalAdvertising #DataMarketing

Luckily, that doesn’t mean that holiday parties are out this year.

Even if you’re not meeting up in person, there are tons of ways to throw a great virtual holiday party for your employees. 🎉

In this episode of the Business is People Podcast, Kham talks with Julie Migliacci, Co-Owner of Revent Consulting, about how to throw a virtual holiday party that’s memorable, fun, and interactive.

In this episode, you’ll learn….

✅ Which platforms to use for your virtual holiday party.

✅ How to engage your employees and keep them involved - even on a virtual platform.

✅ The best ways to send gifts to employees (and why you should do it BEFORE the party takes place)

✅ Where to find virtual entertainment - Zoom comedians and improv experts ARE a thing

✅ How to plan an event that’s fun and beneficial for your community

✅ How long the perfect virtual holiday party should be

✅ How to create a virtual party that includes every member of your team - even the ones that don’t like to be the center of attention

✅ And more

Even if you’re not getting together in person this year, your holiday party can still be EPIC. 🎄

With the tips in this episode, you’ll learn how to throw an unforgettable event that brings your team closer and helps you head into 2022 stronger than ever. 💪

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► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Julie Migliacci, from Revent Consulting: https://www.jec-llc.com/

————

For more resources: https://inthinkagency.com/

#VirtualHolidayParty #HolidayCelebration #ZoomEvent

But what’s the guideline?

When should your organization start planning to position yourself as well as possible for the end of the year?

First, you need to understand that there are two different parts of tax prep:

✅ Tax preparation - the act of actually preparing, submitting, and filing your tax returns

✅ Tax planning - the act of actively seeking to lower your taxes

While preparing tax returns starts at the end of the year, tax planning begins much further beforehand.

And, of course, there’s no baseline rule for tax planning.

Tax law changes all the time, and there are many ways to reduce taxes depending on your company’s business structure and circumstances.

For best results, work with your tax professional to start tax planning months before the year ends. The longer you give yourself, the more likely it is that you’ll be able to reduce or eliminate taxes dollar-for-dollar.

Ultimately, it’s not what you make - it’s what you keep.

Don’t lose your hard-won earnings due to lack of planning.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Ryan Foley, from Cunningham & Associates: https://www.jec-llc.com/

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For more resources: https://inthinkagency.com/

#BusinessValuation #R&D #CorporateTaxPlanning

The R&D tax credit is one of the only tax incentives that has true bipartisan support.

And for good reason: it supports domestic organizations in their mission to be innovative and develop through R&D.

Today, the tax credits associated with R&D are very important for businesses.

Here’s a brief breakdown of how the R&D tax credit works:

👉 If a company is investing in R&D, it can take a tax credit on the wages and some of the different supplies or subcontractors associated with those expenses.

That’s a tax credit, which means it’s a dollar-for-dollar reduction in taxes.

Plus…

💥If your business is under 5 years old and has under $5 million in revenue, you can take the credit and apply it to your payroll taxes. 💥

For small organizations, this credit can make a massive difference and supply much-needed resources to invest back into the business.

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► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Ryan Foley, from Cunningham & Associates: https://www.jec-llc.com/

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For more resources: https://inthinkagency.com/

#BusinessValuation #R&D #CorporateTaxPlanning

It’s directly related to real estate, which applies to many organizations.

💥 Many organizations invest in real estate.

💥 This tax incentive is a good way to take profits from an operating entity and diversify them into an asset-based portfolio.

💥This incentive can help companies increase cash flow through their real estate purchases.

Here’s how it works:

Cost segregation takes a real estate asset and breaks it down into separate parts.

Those parts are depreciated at a faster rate.

More deductions = more 💰savings.

Companies can then invest those 💰savings into other things with higher yield rates.

Who is this right for? You may qualify if…

✅ You’re going to buy a property and own it for income purposes.

✅ You have an existing building that you’re adding on to or renovating.

Want to learn more about how you can leverage cost segregation? Talk to your tax pro today!

While there’s no one-size-fits-all rule for which tools to use, these few options are a great place to start gaining more insights about your organization, and identifying where changes need to be made.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Ryan Foley, from Cunningham & Associates: https://www.jec-llc.com/

————

For more resources: https://inthinkagency.com/

#BusinessValuation #R&D #CorporateTaxPlanning

The job market has changed.

We’re working with a younger talent pool with different priorities.

Today’s positions are more dynamic and multifaceted than ever.

So why are we still doing things the old way?

Instead of ONLY measuring candidates against the two-dimensional requirements of the job, shouldn’t we be taking a more dynamic approach to candidate evaluation?

Shouldn’t we consider how they’ll fit with…

💫 The manager

💫 The team

💫 The company’s overall culture?

In this episode of the Business is People Podcast, Kham talks with Joe Cundall, Partner at Lead Shift, about how we currently measure candidates, what needs to change, and why it all matters.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Joe Cundall, from LeadShift: https://www.linkedin.com/company/lead...

————

For more resources: https://inthinkagency.com/

#NewNormal #Hiring #CandidateEvaluation

Earlier this year, the Bureau of Labor Statistics reported that the overall turnover rate in the country was a massive 57.3%.

This mass exodus is troubling for employers.

What’s causing it and how can you get your best people to stay?

In this episode of the Business is People Podcast, Kham sits down with Sandy Kearney, CEO of Human Power Solutions, to discuss how a company’s culture impacts its turnover rate, and what teams like yours can do to hold on to employees and combat short-staffing.

In this episode, you’ll learn…

👉 How to communicate to your employees that you care

👉 Simple tips to improve the tone and culture of your workplace, without massive changes

👉 Why company culture has such a big impact on turnover rates

👉 How to use quality checks to improve your internal culture and external service

👉 How to create a process and a checklist that keeps everyone on the same page

👉 How encouraging vulnerability can make your team SO MUCH STRONGER

👉 How to use transparency to build trust and enthusiasm in your organization

👉 And more!

When an employee does not feel valued at work, 76% will look for another job opportunity. Keep your team strong and cohesive with just a few simple changes.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Sandy Kearney, from Human Power Solutions: https://hpowersolutions.com/

————

For more resources: https://inthinkagency.com/

#management #leadership #employeeengagement

All of a sudden, it was adapt or die.

Companies went fully remote, service businesses pivoted their offerings, and managers everywhere were suddenly forced to navigate the confusing new world of vaccines, mask mandates, paid family leave, and more.

It. Was. Tough.

And it’s not over yet.

While the COVID-19 pandemic continues to evolve, companies around the country are still stuck in the quagmire of these tough questions, and many are struggling to determine the best way to face them.

In this episode of the Business is People Podcast, Kham talks with Jeff Bastien, Employee Benefits Consultant at Rogers Gray, about how businesses should (and must) navigate the ever-changing world of COVID-19, mask mandates, and vaccine management considerations in the workplace.

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► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Jeff Bastien, from Rogers Gray: https://www.rogersgray.com/

————

For more resources: https://inthinkagency.com/

#VaccinePolicy #VaccineMandate #ReturnToWork

It also has to function well.

In this episode of the podcast, Kham and Quinn Zeda, CEO of Conversion Crimes, take a look at the website of Fresh ‘n Lean, a meal-delivery service.

In this episode, you’ll learn:

👉 When to use pop-ups correctly, and how doing it wrong can alienate your customers.

👉 Why it’s so important to align your written and visual content.

👉 What an excellent heading looks like.

👉 The importance of content flow and why keeping it intuitive is critical.

👉 Why “always be optimizing” should be your motto

👉 And more

When it comes to designing a beautiful site, there’s generally not a plateau moment.

Rarely do companies just nail it the first time.

Instead, you’ve got to build it, observe how it works for your users, and adjust accordingly.

When you’re willing to be that flexible, a great user experience is within reach.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Quinn Zeda, from Conversion Crimes: https://conversioncrimes.com/

————

For more resources: https://inthinkagency.com/

#UserExperience #CustomerExperience #WebsiteDesign

Fortunately, you don’t have to go it alone.

Here at inThink, we’ve always been a fully remote team, so we know a thing or two about how to stay functional, agile, and productive without an in-office workforce. On this episode of the Business is People Podcast, Kham talks with Walter Foster, Partner at Eckert Seamans, about how teams can manage a hybrid workforce, and how to avoid pitfalls going forward.

In this episode, you’ll learn:

👉 How to create a plan that keeps your hybrid work transition organized and streamlined

👉 Why you NEED a strategic approach to hybrid work

👉 How to onboard new employees in a hybrid environment

👉 How to keep your team working together, even if you’re not all face-to-face

👉 How a hybrid work model can actually expand the labor pool and help you land the most qualified candidates

👉 How to maximize on the opportunities that hybrid work presents

👉 And more

While adjusting to a hybrid model can be intimidating, it’s far from impossible. Tune in to this newest episode to learn the tricks of the trade, and help your team adapt.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Walter Foster, from Eckert Seamans: https://www.linkedin.com/in/walter-foster-1447014/

————

For more resources: https://inthinkagency.com/

#HybridWorkforce #flexibility #newnormal

Leaders need to be more self-aware. In addition to creating a better corporate environment, emotionally intelligent leaders do the following...

💫 Encourage more productivity from employees

💫 Decrease turnover

💫 Enhance loyalty

While knowing you need to encourage more emotional intelligence in your leaders is one thing, learning to do it is entirely another. Tune in to this episode to learn how from the master himself - Joe Cundall.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our M&A expert Joe Cundall, from LeadShift: https://www.linkedin.com/company/lead...

————

For more resources: https://inthinkagency.com/

#EQ #emotionalintelligence #heartfeltleadership

In this episode, you’ll learn:

👉 What the Core Vitals update contains

👉 What user page experience means

👉 How to use Google’s tools to understand your page experience grade

👉 The importance of measuring your back- and front-end website vitals (and how to fix issues when you find them)

👉The importance of building a website with the help of SEO experts to avoid issues in the first place

👉 What SO MANY SITES are missing

When it comes to creating a great site, you’re not in this on your own. While Google will continue to change, working with an agency like inThink can help you create a timeless site that adapts right along with the changing world of SEO, and serves your customers well throughout.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Kesar Long, from Orbit Local: https://www.orbitlocal.com/

————

For more resources: https://inthinkagency.com/

We all know headlines are important, but did you know how many companies try (and fail) to write effective headlines? It’s a larger pool that just gets bigger and bigger every day, especially as content continues to reign supreme on the internet.

And hey - we can’t blame them. Writing a great headline is hard. REALLY hard. Sometimes it can feel like an art form that you’re either born with the ability to nail or that you’re doomed to spend the rest of your life struggling with 😰

Yuck. There has to be a better way.

Fortunately, Kham is here to tackle that hot topic, along with Quinn Zeda, CEO of Conversion Crimes, optimization expert, and queen of all things value proposition 👑

In this episode, Quinn spills the tea on all sorts of good stuff, including…

👍 The #1 mistake her testers see companies making with their headlines

👍 Why it’s so damaging for conversions

👍 How to improve headlines fast

👍 How to use testing to your advantage.

👍 And a whole lot more!

Sit down, grab your favorite hot beverage, and settle in - this quick-hit convo is a great one for anyone struggling with their headlines and value propositions, and looking for a way to level up.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Quinn Zeda, from Conversion Crimes: https://conversioncrimes.com/

————

For more resources: https://inthinkagency.com/

#marketing #valuepropositions #headlinehacks

👉 Some are going back to work.

👉 Some are trying out a hybrid model.

👉 And some have been at work this whole time.

No matter what the case may be, this is the “messy middle” of the back-to-work transition. There are a lot of moving pieces, and the way managers handle them now will make a BIG difference in the success of their companies going forward.

In this episode of the Business is People Podcast, Kham sits down with Sandy Kearney, CEO of Human Power Solutions, to discuss how teams can navigate all the considerations associated with going back to work, including vaccine hesitancy, employees who want to stay remote, and employees who feel fearful during this strange time.

In this episode, you’ll learn…

👉 How to navigate common fears

👉 How to leverage human resources departments, employment attorneys, and more to handle sensitive topics

👉 Why now is NOT the time to lay down hard lines in your company

👉 How to build excitement and buy-in around new work practices

👉 How best to welcome new team members during this strange time

👉 Why it’s so important to keep communicating with your team internally

👉 Why there’s no room in a modern organization for people who are not willing to change or learn

👉 And more!

There’s no doubt about it - this is a new experience for leaders and managers everywhere. Fortunately, navigating it doesn’t have to be painful or damaging for you, your company, or your employees. Training, development, and providing skills are all critical right now for teams who want to maintain attention, engagement, satisfaction, and productivity.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Sandy Kearney, from Human Power Solutions: https://hpowersolutions.com/

————

For more resources: https://inthinkagency.com/

#backtowork Right now, companies around the country are facing a few challenges.

👉 Some are going back to work.

👉 Some are trying out a hybrid model.

👉 And some have been at work this whole time.

No matter what the case may be, this is the “messy middle” of the back-to-work transition. There are a lot of moving pieces, and the way managers handle them now will make a BIG difference in the success of their companies going forward.

In this episode of the Business is People Podcast, Kham sits down with Sandy Kearney, CEO of Human Power Solutions, to discuss how teams can navigate all the considerations associated with going back to work, including vaccine hesitancy, employees who want to stay remote, and employees who feel fearful during this strange time.

In this episode, you’ll learn…

👉 How to navigate common fears

👉 How to leverage human resources departments, employment attorneys, and more to handle sensitive topics

👉 Why now is NOT the time to lay down hard lines in your company

👉 How to build excitement and buy-in around new work practices

👉 How best to welcome new team members during this strange time

👉 Why it’s so important to keep communicating with your team internally

👉 Why there’s no room in a modern organization for people who are not willing to change or learn

👉 And more!

There’s no doubt about it - this is a new experience for leaders and managers everywhere. Fortunately, navigating it doesn’t have to be painful or damaging for you, your company, or your employees. Training, development, and providing skills are all critical right now for teams who want to maintain attention, engagement, satisfaction, and productivity.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Sandy Kearney, from Human Power Solutions: https://hpowersolutions.com/

————

For more resources: https://inthinkagency.com/

#backtowork #employeeengagement #companyculture

If you’re new to this exciting world, though, it can be tough to tell whether your company is ready and, if not, what you need to do to prepare.

In this episode of the Business is People Podcast, Kham talks with Joe Cundall, Partner at Lead Shift, about how to navigate the world of mergers and acquisition, and what you need to do to help your company grow and thrive at every phase of the experience.

00:00 - Intro

00:50 - The perks, opportunities, and challenges of resuming face-to-face business.

1:14 - How mid-level leadership forms the building blocks for any successful company.

3:45 - Why communication and messaging are critical to EVERY business - not just those going through M&A.

4:50 - What you can do today to improve conversions

6:39 - How to tackle different core values, alignments, and priorities

10:18 - The most successful formats to adapt for your company

13:18 - The complete (high-level) M&A checklist

15:44 - The importance of taking advantage of different types of learning styles

18:16 - The key to overcoming resistance and pushback during M&As

20:53 - A real-life example of how to appease both change-willing and change-resistant groups in an organization

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our M&A expert Joe Cundall, from LeadShift: Slowly but surely, the world is returning to face-to-face business. And with that return comes a variety of opportunities - most notably the opportunity for mergers and acquisitions.

If you’re new to this exciting world, though, it can be tough to tell whether your company is ready and, if not, what you need to do to prepare.

In this episode of the Business is People Podcast, Kham talks with Joe Cundall, Partner at Lead Shift, about how to navigate the world of mergers and acquisition, and what you need to do to help your company grow and thrive at every phase of the experience.

00:00 - Intro

00:50 - The perks, opportunities, and challenges of resuming face-to-face business.

1:14 - How mid-level leadership forms the building blocks for any successful company.

3:45 - Why communication and messaging are critical to EVERY business - not just those going through M&A.

4:50 - What you can do today to improve conversions

6:39 - How to tackle different core values, alignments, and priorities

10:18 - The most successful formats to adapt for your company

13:18 - The complete (high-level) M&A checklist

15:44 - The importance of taking advantage of different types of learning styles

18:16 - The key to overcoming resistance and pushback during M&As

20:53 - A real-life example of how to appease both change-willing and change-resistant groups in an organization

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our M&A expert Joe Cundall, from LeadShift: https://www.linkedin.com/company/lead...

————

For more resources: https://inthinkagency.com/

#BusinessIsPeople #MergersAndAcquisitions #Leadership

Because it should be, according to Quinn Zeda, CEO of Conversion Crimes.

In the world of website design, “complexity = quality” thinking is common. Companies get all tied up in jazzy elements, ultra-long menus, and fancy industry jargon, and think those things make them look good.

Unfortunately, that approach misses the mark for most users.

In this quick-hit talk, Quinn and Kham discuss why keeping your site easy enough for a child (or a drunk person) is SO important.

In this episode, you’ll learn…

👍 Where companies tend to fall short on testing.

👍 Who is typically responsible for website flow fails (spoiler alert: everyone).

👍 Why being too quick to take a site live can be so problematic.

👍 Why you DON’T actually have to be smarter than a 5th grader in your site design.

👍 How to nail the perfect mix of visuals and text to boost conversion optimization.

👍 And more.

Take the first step to improve your conversions. Check out the episode now.

——

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Quinn Zeda, from Conversion Crimes: https://conversioncrimes.com/

————

For more resources: https://inthinkagency.com/

#userexperience #usability #usertesting

1:40 – Practical Example of Behavioral Characteristics Related to Sales

3:09 – How Can Sales Managers Support Different Types of Sales DNA on their Team

3:38 – Common Threads of Successes vs Challenges Identified in 2020 [Prospecting]

6:35 – Going Back to Understanding the Basics of Prospecting

8:32 - Getting into a Sales Mindset

9:58 – A High Performing Salesperson has to be Hungry

12:00 – Example of Sales Prospecting Tactics Evolving

14:06 – What Makes a Sales Athlete

15:58 – Invest in a Snapshot of Sales Org with Tools Like PI

Main Points of Episode

Customer Focused Selling.

1.      Sales DNA

2.      Sales Skills

What is Sales DNA? How to identify it.

What parts of the Sales Process are comfortable for people and where do they need to stretch?

Behavioral Characteristics of a successful Salesperson?

Common threads identified in 2020.

1. Prospecting

a.      People who are built to develop pipelines, attract prospects, and set new meetings thrived in 2020.

b.      People who were more comfortable waiting for inbound leads, dealing with some clients, and not developing a pipeline struggled in 2020.

How to support people who are uncomfortable prospecting? Make the Pipeline a math problem and make them understand what will happen if they don’t step out of this comfort zone. Thoughtful conversation on [Planning Ahead] can be helpful for these folks.

 It is important to be proactive, find people and get their attention. The biggest part is looking at your activity and seeing what % of that activity resulted in investigative work to see how you can help solve their problems.

Understand [revenue goals]and work backward. This means you have to keep filling the funnel.

Become comfortable with failure and be able to adapt and evolve with changing times, trends, and prospecting techniques.

People CAN become good at selling even if they don’t have the DNA identified with the PI or other tools used. Take the snapshot and get a pulse on your Sales Team DNA for future planning and pivoting.

Memorable Quotes

“Prospecting is definitely a discipline, I feel. There’s motivation, there’s discipline, and their mindset.” _Kham Inthirath

“Sales is about creating enough conversations with people who you can solve problems for.”_Joe Cundall

Resources Mentioned

Predictive Index tools help to identify Sales Team behaviors and comfort levels in the field.

Predictive Index

_ _

► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: Guest: Joe Cundall

1:40 – Practical Example of Behavioral Characteristics Related to Sales

3:09 – How Can Sales Managers Support Different Types of Sales DNA on their Team

3:38 – Common Threads of Successes vs Challenges Identified in 2020 [Prospecting]

6:35 – Going Back to Understanding the Basics of Prospecting

8:32 - Getting into a Sales Mindset

9:58 – A High Performing Salesperson has to be Hungry

12:00 – Example of Sales Prospecting Tactics Evolving

14:06 – What Makes a Sales Athlete

15:58 – Invest in a Snapshot of Sales Org with Tools Like PI

Main Points of Episode

Customer Focused Selling.

1.      Sales DNA

2.      Sales Skills

What is Sales DNA? How to identify it.

What parts of the Sales Process are comfortable for people and where do they need to stretch?

Behavioral Characteristics of a successful Salesperson?

Common threads identified in 2020.

1. Prospecting

a.      People who are built to develop pipelines, attract prospects, and set new meetings thrived in 2020.

b.      People who were more comfortable waiting for inbound leads, dealing with some clients, and not developing a pipeline struggled in 2020.

How to support people who are uncomfortable prospecting? Make the Pipeline a math problem and make them understand what will happen if they don’t step out of this comfort zone. Thoughtful conversation on [Planning Ahead] can be helpful for these folks.

 It is important to be proactive, find people and get their attention. The biggest part is looking at your activity and seeing what % of that activity resulted in investigative work to see how you can help solve their problems.

Understand [revenue goals]and work backward. This means you have to keep filling the funnel.

Become comfortable with failure and be able to adapt and evolve with changing times, trends, and prospecting techniques.

People CAN become good at selling even if they don’t have the DNA identified with the PI or other tools used. Take the snapshot and get a pulse on your Sales Team DNA for future planning and pivoting.

Memorable Quotes

“Prospecting is definitely a discipline, I feel. There’s motivation, there’s discipline, and their mindset.” _Kham Inthirath

“Sales is about creating enough conversations with people who you can solve problems for.”_Joe Cundall

Resources Mentioned

Predictive Index tools help to identify Sales Team behaviors and comfort levels in the field.

Predictive Index

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► Check out all of our Business is People podcast episodes at: https://inthinkagency.com/business-is...

► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...

► Special thanks to our guest expert Joe Cundall, from LeadShift: https://www.linkedin.com/company/lead...

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For more resources: https://inthinkagency.com/