Business Muscle

143. Selling your business with Justina Gallow

Mon, 13 Apr 2026 04:30:00 -0400

In this episode, we sit down with Justina Gallow to talk about the real story behind selling her business, The Remedy Exchange. We dive into the identity shift that happens as entrepreneurs grow, the difference between burnout and simply evolving past a business, and the signs that it might be time to move on. Justina shares what led her to the decision to sell, the fears that almost held her back, and what the selling process actually looks like—from determining the value of the business to navigating the emotional side of letting go of something you built from the ground up. We also talk about what makes a business truly sellable, common mistakes owners make that hurt their ability to sell, and what life looks like after the deal is done. This episode is an honest conversation about growth, change, and knowing when it’s time for the next chapter. Enjoy!

Follow Justina on Instagram: https://www.instagram.com/justinalangone/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

142. Madison Ciccone: What It Really Takes to Stand Out in Boutique Fitness

Mon, 06 Apr 2026 04:30:00 -0400

In this episode, we sit down with Madison Ciccone — master instructor at SoulCycle, speaker, coach, and now navigating her mom era. We talk about her journey into the world of boutique fitness, what it actually took to stand out in one of the most competitive spaces in the industry, and how she built longevity after nearly a decade of teaching and reaching hundreds of thousands of riders. Madison shares what people don’t see behind the scenes of being a top instructor, how she’s expanded her impact beyond the bike through speaking and personal brand building, and how motherhood has shifted her relationship with ambition, balance, and burnout. It’s an honest conversation about growth, identity, and what it really looks like to evolve through different seasons of life and career. Enjoy!

Follow Madison on Instagram: https://www.instagram.com/madisonciccone/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com

141. We doubled our new clients in 1 month doing these 4 things!

Mon, 30 Mar 2026 04:30:00 -0400

In this solo episode, we break down exactly how we doubled our new clients in one month—and no, it wasn’t from a viral post or a lucky break. We walk through the four specific levers we focused on to drive real growth: increasing Google Ads spend to capture high-intent leads, hosting more in-person events to build trust and community, showing up more consistently on social media with clear calls to action, and reactivating past clients who already knew and trusted our brand. None of these strategies are flashy, but when executed consistently and intentionally, they compound in a big way. If you’re feeling stuck in your business, this episode will help you identify where you might be under-leveraging opportunities that are already right in front of you.

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

140. What IVF Taught Me About Business

Mon, 16 Mar 2026 04:30:00 -0400

Today’s episode is personal for our co-host, Elise. We’re talking about IVF — but through the lens of entrepreneurship. This season has forced her to confront control, patience, uncertainty, and resilience — the same traits business demands. IVF has a way of making you do everything “right” with zero guarantees. Sound familiar?

We dive into the parallels: why no one will advocate for your outcome the way you will, how to control the process (not the result), and why tying your identity to effort instead of outcomes changes everything. If you’re in a season of doing everything you can and still waiting, this conversation is for you. Entrepreneurship, like IVF, offers no guarantees — only conviction, consistency, and the decision to keep showing up.

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

139. Liz Morrison on Reinventing Yourself in the Fitness Industry

Mon, 09 Mar 2026 04:30:00 -0400

In this episode of the Business Muscle Podcast, Elise and Ariel sit down with Liz Morrison, owner of Be Well with Liz Morrison, certified personal trainer, functional nutritionist, and wellness professional with 18 years of experience in the industry.

Liz shares the real story behind building and rebuilding her career — from opening her first boutique studio to stepping away from it during early motherhood, to helping grow a major fitness brand, and ultimately launching her independent practice.

This conversation dives into the realities many entrepreneurs face: burnout, pivots, undervaluing yourself, pricing your services, and building a business that actually supports your life.

Liz also shares her mindset-first approach to wellness and why most people are looking for complicated solutions when the real answer is much simpler.

If you're a wellness professional, fitness coach, entrepreneur, or someone trying to build a business that aligns with your life — this episode is packed with honest lessons and practical insights.

Connect with Liz: https://www.lizmorrisonbewell.com/

Get our FREEBIE– don’t make these 5 mistakes in your PT business: ttps://t9bwy.share.hsforms.com/2v1w_k7jgSseCYzGAeapkSw

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

138.. Kevin Carr on Training Youth Athletes and Building Businesses That Last

Mon, 02 Mar 2026 04:30:00 -0400

Today on the show, we’re joined by Kevin Carr — longtime coach at Mike Boyle Strength and Conditioning, co-founder of Certified Functional Strength Coach, founder of Movement As Medicine, author of Functional Training Anatomy, and partner at MBSC. Kevin has worked with everyone from U.S. Olympians to everyday adults and brings a rare perspective that blends performance, rehabilitation, and business. We dive into how his training philosophy has evolved since 2008, what “functional strength” actually means (and what it doesn’t), and how to know when a program is truly working. We talk about youth athlete development, the tension between fitness and business, and what separates those who last 20 years from those who burn out in five. This is a must listen!

THE MBSC SPRING SEMINAR: https://www.bodybyboyle.com/education/seminars

CFSC Certification: https://www.certifiedfsc.com/

Follow Kevin on Instagram: @ Coachkevincarr

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

137. How I added 1,000 followers in 30 days!

Mon, 23 Feb 2026 04:30:00 -0400

We made the decision to build our personal instagrams this year — not to become influencers, but to attract more aligned clients, build authority in our space, and connect with a PT who wants to build their own business. The goal was 100 followers. Ariel gained 1,000 in 30 days! In this episode, we break down what actually worked to grow the right audience. We share the mindset shift from posting randomly to posting strategically, getting clear on speaking to active adults and postpartum women, and creating content we genuinely enjoy (no forced voiceovers). We talk about why posting five reels per week gave me enough data to improve, how I used Instagram insights like retention and saves to adjust, and why stronger hooks completely changed my reach. I also cover simple editing tweaks that improved engagement and why this matters for business owners who care about inbound leads, authority, and attracting better talent. Enjoy!

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

136. The Top-Ranked Female Lifter in the World: Meg Scanlon

Mon, 16 Feb 2026 04:30:00 -0400

In this episode, we talk with world champion powerlifter Meg Scanlon — a record-holding athlete, coach, mom of twins, and founder of Onward. Meg shares her 13-year journey from trainer and gym owner to top-ranked lifter and successful online coaching entrepreneur. We dive into her biggest lessons from burnout, the shift to digital coaching, building athlete retention, and developing a coaching philosophy rooted in longevity and mindset. Meg also breaks down training principles, mistakes lifters make, how she prepares for Sheffield, and what she hopes her athletes — and her kids — learn from watching her chase big goals. A powerful mix of sport, strategy, and heart.

Work with Meg Scanlon: https://www.megscanlift.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

135. Don't Make This One Mistake In Your PT Business

Mon, 09 Feb 2026 04:30:00 -0400

In this episode, we break down one of the biggest mistakes PTs make when opening a cash-based practice: not tracking the right metrics. We talk about why being “busy” doesn’t automatically mean you’re profitable, and how flying blind leads to overworking and under-earning. You’ll learn the four numbers every PT owner should be tracking from day one—phone consult conversion rate, new client evaluations, retention, and lifetime value per client. If you want more clarity, predictability, and control in your PT business, this episode is for you!

Get our FREEBIE– don’t make these 5 mistakes in your PT business: ttps://t9bwy.share.hsforms.com/2v1w_k7jgSseCYzGAeapkSw

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

134. How Jackie Lightner Scaled LightWork Therapy into a Mission-Driven Mental Health Brand

Mon, 02 Feb 2026 04:30:00 -0400

Today’s conversation is with Jackie Lightner, therapist, founder, and CEO of LightWork Therapy & Recovery — a women-centered mental health organization redefining leadership in behavioral health. Jackie breaks down how she grew from a one-woman private practice into multiple IOP/PHP locations, the mindset shifts required to lead a team of helpers, and how she uses emotionally intelligent leadership to balance empathy with accountability. We explore scaling, culture-building, operational risk, mission alignment, and the realities of growing a mental health brand that prioritizes both people and performance. This episode is a must-listen for anyone building a heart-led, high-impact business.

Work with LightWork: https://lightworktr.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

133. This One Simple Thing Will Transform Your Business

Mon, 26 Jan 2026 04:30:00 -0400

In this episode, we break down one of the simplest (and most overlooked) ways to increase your revenue: answering the phone! We talk about why speed to response matters, how missed calls turn into missed opportunities, and why potential clients need to hear from a real human while motivation is still high. We also share one of our favorite tools, Quo, and how it helps streamline communication so no lead slips through the cracks. If you want an easy, actionable way to convert more inquiries into booked clients—this episode is a must-listen.

Check out our favorite phone system, Quo: https://www.quo.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

132. How Eliza Shirazi Built an Award-Winning Fitness Brand from Scratch

Mon, 19 Jan 2026 04:30:00 -0400

In this episode, we sit down with Eliza Shirazi — founder of Kick It and The Fempire® — to unpack how she turned a college passion project into an award-winning, nationally recognized fitness brand. Eliza shares the early vision behind Kick It, the turning points that shaped her growth (including her game-changing New Balance partnership), how she built a nationally accredited certification, and the intentional community-building strategies that keep her movement so powerful today. We dive into virtual fitness, entrepreneurship, brand identity, and what it truly means to create a “fempire” built on empowerment, connection, and impact. Enjoy!

Kick It: https://www.kickitbyeliza.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

131. 3 Things Stopping you From Growing Your Business

Mon, 12 Jan 2026 04:30:00 -0400

On today’s solo episode, Elise breaks down three patterns she’s seeing repeatedly across conversations with business owners at very different stages — and why these things are quietly stopping growth heading into 2026. These aren’t theoretical mistakes or trendy business buzzwords. They’re real, fixable issues that came directly out of recent conversations with business owners who feel stuck, plateaued, or unsure what their next move should be.

We dig into shiny object syndrome and why chasing new ideas often slows momentum, why getting proof early makes selling dramatically easier (especially for newer businesses), and why most business owners are drastically underestimating how much they need to be showing up online. Elise shares why focus, proof, and visibility — not rebrands or new offers — are usually the fastest path to growth.

If you’re heading into 2026 feeling busy but not growing, this episode is your no-BS reality check and reset.

You can follow us on Instagram @businessmusclepodcast, @elisecaira, and @dr.ariel.dpt.

💡 Work with us!

Book a business brainstorming call: https://www.businessmusclepodcast.com/workwithus

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

130. HYROX Secrets with MC Danielle Gertner

Mon, 05 Jan 2026 04:30:00 -0400

On today’s episode, we sit down with Danielle Gertner — keynote speaker, self-mastery mentor, and the powerhouse MC hyping up crowds at HYROX events around the world. Danielle shares how she went from fitness coach to one of the most recognizable voices in the HYROX community, what it’s really like behind the scenes at one of the fastest-growing fitness competitions, and how she helps people “Own Their Sh*t™” to build radical confidence and self-trust.

We dig into how she channels energy on stage, the mindset shifts that separate performance from embodiment, and why confidence isn’t about being loud — it’s about being authentic. Danielle brings her signature no-BS approach to mindset, movement, and motivation, and this one will leave you fired up to take ownership of every part of your life.

Follow Danielle: @daniellegertner

Check out her website: www.daniellegertner.com

Listen to her podcast: Own Your Sh*t Podcast

You can follow us on Instagram @businessmusclepodcast, @elisecaira, and @dr.ariel.dpt.

💡 Work with us!

Book a brainstorming call: https://www.businessmusclepodcast.com/workwithus

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx sweatfixx.com

129. How to Set Goals You’ll Actually Achieve in 2026!

Mon, 29 Dec 2025 04:30:00 -0400

If you’ve ever set a goal on January 1st and completely forgotten about it by February, this episode is your roadmap to changing that. We break down the science-backed truth about how your brain actually creates motivation (hint: it’s not from the finish line… it’s from the pursuit), and we teach you the simple, practical framework you can use to build goals that finally stick.

You’ll learn how to map out your next 5 years using our 5-3-1 method, how to break big visions into quarterly, monthly, and weekly actions, and why your brain needs goals that are measurable, visible, and slightly uncomfortable to stay motivated.

Whether you're focusing on personal, health, or career goals, this episode gives you the structure, the psychology, and the step-by-step plan to create goals you actually follow through on. If you've ever said “I don’t even know what my goals are,” this episode will help you find clarity and your next right step.

You can follow us on Instagram:

@businessmusclepodcast, @elisecaira and @dr.ariel.dpt

Let's work together:

https://www.businessmusclepodcast.com

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

128. Building a Cult-Favorite Ice Cream Brand with Holy Cow’s Founder Mike Schifino

Mon, 22 Dec 2025 04:30:00 -0400

On today’s episode, we sit down with Mike Schifino, Founder and Creative Director of Holy Cow Ice Cream Café, a Massachusetts ice cream empire with locations across the North Shore and Cape Cod. Mike shares how he turns wild flavor ideas into small-batch, in-house creations, balances gourmet innovation with classic favorites, and navigates the challenges of growing a food business while maintaining quality. We dive into what sets Holy Cow apart from competitors, the behind-the-scenes chaos of running a kitchen, and how social media has shaped their brand. You’re not going to miss some of Mike’s wild stories!

Visit the Holy Cow: https://www.holycowicecreamcafe.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Work with us! Book a brainstorming call: https://www.businessmusclepodcast.com/workwithus

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

127. The Biggest Lies Women Are Told About Business

Mon, 15 Dec 2025 04:30:00 -0400

If you’ve ever felt like building a business as a woman comes with a rulebook full of fear, guilt, and “you can’t do that”… this episode is going to flip all of that on its head. Today, we’re breaking down the biggest lies women are told about business — from needing tons of money to start, to thinking everyone is your competitor, to believing you can’t be a mom and a successful business owner.

We go deep on the myths that hold women back, the outdated narratives we’ve been fed for years, and the exact mindset shifts you need to actually grow, scale, and thrive. You’ll learn why “I need more money first,” “she’s competition,” and “I have to choose between motherhood and entrepreneurship” are not only false — they’re the very beliefs stopping women from stepping into their full potential.

Whether you’re just starting out or scaling something big, this episode will help you rebuild your confidence, recognize your strengths, and see business through a lens that empowers women instead of limiting them. If you’ve ever felt intimidated, unqualified, or alone in entrepreneurship, this conversation is your permission slip to think bigger.

You can follow us on Instagram

@businessmusclepodcast, @elisecaira and @dr.ariel.dpt

Get your FREE Business Starter Checklist:

https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

126. Coach C White: What It Really Takes to Play at the Next Level

Mon, 08 Dec 2025 04:30:00 -0400

On today’s episode, we sit down with C White, Head Coach of Bentley University Women’s Basketball, a powerhouse leader known for building high-performance teams, developing confident athletes, and creating a championship-level culture both on and off the court. Coach White shares her journey from player to coach, the pivotal moments that shaped her leadership style, and the mindset shifts that help athletes win in sport and in life.

We dive deep into what parents really need to know if their kids are involved in sports. Coach White breaks down how to spot true potential, when to introduce strength training, how to choose the right club teams, and the biggest green and red flags she sees during recruiting. She also shares what college coaches actually look for beyond talent, and how parents can help their kids stand out, stay motivated, and love the game long-term. Whether your child is just starting youth sports or dreaming of playing in college, this episode is packed with practical, honest guidance every parent needs.This is an inspiring, high-energy conversation you won’t want to miss.

You can follow us on Instagram @businessmusclepodcast, @elisecaira, and @dr.ariel.dpt.

Work with us !

https://www.businessmusclepodcast.com/

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

125. You’re Focusing on the Wrong Thing in you Business!

Mon, 01 Dec 2025 04:30:00 -0400

In this episode, we’re diving into one of the biggest reasons entrepreneurs feel stuck: spending time on the wrong things. Most business owners are buried in busywork — the tasks that feel productive but don’t actually move the needle. Meanwhile, the real growth drivers sit untouched at the bottom of the to-do list.

We break down how the 80/20 rule applies to your business, why your brain gravitates toward low-pressure tasks, and how to identify the 20% of actions that will actually drive revenue, retention, and long-term success. If you’ve ever ended a day thinking, “I was so busy, but what did I actually do?” — this episode is your wake-up call.

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Work with us: https://www.businessmusclepodcast.com

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

124. Scaling a Fitness Brand: What It Takes to Franchise and Lead with Meaghan St. Marc

Mon, 24 Nov 2025 04:30:00 -0400

Today we welcome back our first-ever repeat guest, Meaghan St. Marc, the powerhouse founder behind REV’d. Meaghan shares exciting updates on taking REV’d to the next level through franchising, the lessons and challenges of scaling a business, and how her leadership style has evolved while maintaining culture and consistency across multiple locations. She also dives into balancing entrepreneurship, teaching, managing teams, and motherhood, plus setting boundaries that actually stick. Stick around for a rapid-fire “Get to Know Meg” segment, where she shares her morning routine, favorite music, business insights, and a few guilty pleasures along the way! Enjoy!

Book a class with REV’D: https://revdindoorcycling.com/

Listen to the Bad Moms, Good Form podcast: https://podcasts.apple.com/ca/podcast/bad-moms-good-form-podcast/id1839349002

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Book a brainstorming call with us : https://www.businessmusclepodcast.com/workwithus

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

123. How to Sell High-Ticket Packages with Confidence

Mon, 17 Nov 2025 04:30:00 -0400

Selling high-ticket packages used to freak us out — until we realized that seeing fewer people with higher-value packages actually helps clients hit their goals faster. In this episode, we walk through how we sell with confidence: from the discovery call, to educating clients on why structured care works, to using pricing sheets, staying quiet at the right moments, and offering simple payment plans. This episode is all about showing value, building trust, and selling results without ever feeling pushy. If you want to feel confident asking for what your services are truly worth, this one’s for you!

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

122. The Truth About Working Out During Pregnancy

Wed, 12 Nov 2025 04:30:00 -0400

If you’re pregnant, trying, or just postpartum, this episode is your ultimate guide to the pelvic floor during pregnancy. Ariel, a pelvic floor physical therapist and co-host of the show, breaks down exactly what you should be doing in each phase — from early pregnancy awareness, to second-trimester strength, third-trimester labor prep, and early postpartum recovery. We bust the biggest myths, cover safe exercises, breathing, and core training, and share the step-by-step advice every woman wishes she had before giving birth. Whether you’re worried about leaking, diastasis, or just want to stay strong and pain-free, this episode gives you the science-backed tools to protect your core, train your pelvic floor, and feel confident throughout pregnancy and beyond.

Book a free pelvic floor consultation with Fixxed:

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

121. Building a Podcast Empire with Moms Night Out

Mon, 10 Nov 2025 04:30:00 -0400

On this episode, we chat with Katie Santarelli and Mandy Foote, the moms behind Moms Night Out, a podcast that grew from a simple group chat into a wildly relatable, award-winning show with over 100,000 downloads! By day, Katie is a commercial real estate broker and hockey coach, and Mandy is a pharmacist. By night, they produce every episode themselves, partner with brands like Nordstrom Rack and Glo Bar, and tackle real, raw, and hilarious conversations about motherhood, careers, and life. They share how they launched and grew the podcast independently, balance busy careers and family, navigate brand partnerships, and turn creative ideas into a real business. We could’ve chatted with these two all day. We hope you enjoy this conversation as much as we did!

Listen to the Moms Night Out Podcast: https://www.momsnightoutmno.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Book your brainstorming sessions: https://www.businessmusclepodcast.com/workwithus

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

120. My Morning and Night Routine for Success

Mon, 03 Nov 2025 04:30:00 -0400

How you start and end each day sets the tone for everything in between — and in this solo episode, Elise shares the exact routines that keep her grounded, focused, and performing at her best as a mom and multi-business owner.

From the science behind H₂ water and amino acids to practical habit stacking hacks, Elise breaks down her morning and nighttime rituals that support energy, recovery, and longevity — without adding extra time to your day.

If you’ve been wanting to reset your routines, boost your mornings, or finally wind down at night without your phone — this episode is your blueprint.

Here are the links to all the products she uses:

H2 TAB

Baja Gold Mineral Salt

Perfect Aminos

Fatty 15

Mouth Tape

One Line a Day Journal

LightStim Red Light Handheld

Get your FREE Business Starter Checklist: businessmusclepodcast.com/freechecklist

FIXXED: fixxedstudios.com

Sweat Fixx: sweatfixx.com

119. Isaac Lewis: ANCORE Training Systems

Mon, 27 Oct 2025 04:30:00 -0400

Today we’re joined by Isaac Lewis from ANCORE Training Systems, a company that grew from a grad school project in a Swampscott garage to supplying pro teams in the NHL, NBA G League, and PGA Tour, with products now shipped to over 65 countries. Isaac shares the origin story of ANCORE, including how he and co-founder Nathaniel got started, their first prototypes, and the lessons learned from early product development. We dive into the company’s growth milestones, breaking into professional sports, and expanding internationally, as well as business strategy insights on scaling, partnerships, and keeping ownership in-house. Isaac also shares marketing tips for startups, advice for founders navigating competition, and the skills he’s had to learn personally while growing ANCORE. Enjoy!

ANCORE: https://ancoretraining.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

118. The Tools That Save Me Hours Each Week

Mon, 20 Oct 2025 04:30:00 -0400

If you ever end the day wondering where your time went, this episode is for you. Today, Ariel is sharing the exact tools and habits that help herwork smarter, not longer, and save hours every week. From time blocking and time audits to prioritizing the three “needle movers” that actually move your business forward, plus email templates, social media scheduling, and using Loom instead of endless meetings — these systems are game-changers. Ariel breaks down why they work, how to implement them, and how even small tweaks can give you back serious time. Pick one strategy this week and feel the freedom by Friday! Enjoy!

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

117. Breaking Barriers in Cannabis: Caroline Pineau Owner of STEM

Mon, 13 Oct 2025 04:30:00 -0400

Today we’re talking with Caroline Pineau, CEO and Owner of Stem in Haverhill, MA. Caroline began her entrepreneurial journey at just 22, opening her first business, The Yoga Tree, and later launched Stem in 2020 as the 42nd licensed cannabis shop in Massachusetts. Since then, she’s grown the business to 25 employees, scaled production, and even navigated civil litigation successfully along the way. In this episode, Caroline shares her early business lessons from running a yoga studio, what drew her to the cannabis industry, and the challenges of launching and scaling a highly regulated business. She also dives into leading a team, white-labeling products, her experiences with legal battles, and the resilience required to succeed as a CEO. Enjoy!

STEM: https://stemhaverhill.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

116. SOLOPRENEUR TO BUSINESS OWNER - the Most Challenging Phase of Business Growth

Mon, 06 Oct 2025 04:30:00 -0400

Solo episode with our co-host Ariel today! Scaling from solopreneur to business owner is one of the hardest—and least talked about—phases of entrepreneurship. In this episode, Ariel breaks down why the solopreneur stage feels so good, the growing pains that come with maxing out your time and revenue, and the mindset shift needed to move from doing everything yourself to leading a team. We’ll cover the key systems—like training, recurring revenue, and operational playbooks—that make scaling possible, even when margins shrink and challenges feel overwhelming. Enjoy!

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

114. Rebranding your business with Kristen Bonito of Momentum

Mon, 29 Sep 2025 04:30:00 -0400

In this episode, we sit down with Kristen Bonito, founder of The Mom Comm—soon to be rebranded as Momentum! Kristen shares how what started as a stroller bootcamp side hustle evolved into a thriving brick-and-mortar studio, a growing run club, and a full team of instructors supporting over 60 women. She gets real about the messy middle of business growth while raising kids, how she built community from the ground up, and the bold leap she’s taking with her upcoming rebrand.

We dive deep into the mindset shifts it takes to go from instructor to entrepreneur, what it really means to lead a team while staying mission-driven, and how she’s navigating the fear and excitement of change. If you're a mom, a business owner, or someone building a movement—this one’s for you! Enjoy!

Momentum : https://www.momentumfitstudio.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

113. Make Active Income Cool Again

Mon, 22 Sep 2025 04:00:00 -0400

Solo episode with our co-host Elise today! “Passive income” sounds glamorous, but in today’s episode, Elise shares why it usually starts with sweat equity and late nights. In this episode, she dives into why active income is king for reliable cash flow, faster feedback, and building skills that compound over time. You’ll hear the reality of ratios—thousands per month from a business versus the trickle of ebooks or affiliate links—and her top tips for growing active income: doing the reps, mastering sales, and outlasting the competition. The bottom line? Don’t be afraid to work. Let’s make active income COOL again. Enjoy!

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

112. Studios, Setbacks & Spark with Simone Bernstein

Mon, 15 Sep 2025 04:30:00 -0400

Today we’re chatting with Simone Bernstein, founder of barre3 Brookline and Spark Permanent Jewelry—two women-led brands built on creativity, community, and resilience. In this episode, Simone shares how she went from college graduate to fitness studio owner, what it was like to open a second studio just before the pandemic, and how shutting it down—and navigating a traumatic subtenant experience—taught her to protect her energy and put herself first.

We also dive into the explosive success of Spark, her permanent jewelry brand that made back its investment in just one month. Simone opens up about her mental health journey, how she’s redefining what success looks like, and why connection with other women in business is at the heart of everything she builds. Her story is raw, honest, and packed with wisdom for any founder facing hard pivots or fresh starts.

Barre3 Brookline: https://barre3.com/studio-locations/brookline

Spark by Simone: https://www.sparkbysimone.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

111. How we are using AI everyday in our business

Mon, 08 Sep 2025 04:30:00 -0400

Everyone’s talking about AI, but do you actually know how to use it effectively? In this episode, we’re breaking down exactly how we use ChatGPT every single week across multiple businesses and consulting projects—no theory, just practical examples.

We cover:

How we use ChatGPT as a brainstorming partner for podcast topics, class ideas, event names, and captions.
Drafting polished emails in minutes while keeping our tone direct and friendly.
Turning messy notes into organized team trainings, agendas, and SOPs.
Pulling out the best podcast quotes for reels and repurposed content.
Crafting Instagram hooks and captions that sound on-trend and effortless.
Getting fresh workout programming ideas to stay creative and inspired.
Drafting contracts, policies, and job descriptions to save hours of work.

Whether you’re running a business, building a brand, or just trying to save time, you’ll walk away with actionable ways to use AI right now. Enjoy!

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

110. Derek Durkin- Train Full Send

Mon, 25 Aug 2025 04:30:00 -0400

Derek Durkin started with eight clients in the basement of a gym—and now runs Train Full Send, a high-impact group fitness business with two thriving locations. In this episode, he shares how he went from structural engineer to Barry’s trainer, to launching his own virtual platform during COVID, and eventually building out his dream space in Needham Heights!

We talk about what it takes to scale a second location, the systems he swears by, and how to lead a team in a seasonal town like Mashpee. Derek gets honest about what worked, what didn’t, and what he wishes he’d done differently. If you’re a coach or trainer dreaming of starting your own thing, this one’s packed with practical advice and hard-earned lessons.

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

109. Why Most Small Businesses Fail (and how to avoid it!)

Mon, 18 Aug 2025 04:30:00 -0400

Starting a small business is no joke, and the stats prove it: most don’t make it past five years! But what’s behind that number isn’t just bad luck. In this episode, we’re breaking down the real reasons small businesses fail—and more importantly, how you can avoid falling into the same traps. From unclear target markets to poor cash flow management, we walk through the most common issues that sink businesses.

You’ll also hear practical tips for building smarter systems, creating visibility through simple marketing, and making intentional hiring decisions. If you’ve ever felt overwhelmed, stuck, or unsure whether you're "doing it right," this episode will help you feel less alone—and way more equipped. The good news? Most of the things that lead to failure are totally within your control. Let’s make sure your business is built to beat the odds.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

108. How Courtney Little Paved the Way in Functional Health

Mon, 11 Aug 2025 04:30:00 -0400

Courtney Little was helping people heal long before wellness became trendy. A Clinical Nutritionist and founder of Courtney Little Wellness, she’s been guiding clients through personalized, root-cause healing since 2007. In this episode, Courtney shares how she built her business before the industry really existed—and how her own personal health journey has shaped everything she offers today.

We talk about her early days launching CLW, what it was like to grow a wellness brand when few people were talking about functional health, and how she’s evolved her approach to serve the needs of clients today. She explains what most people misunderstand about nutrition, the labs she recommends for every woman, and why so many people struggle to lose weight—no matter how hard they try.

Courtney also opens up about her new CLW Membership, a platform designed to make healing more accessible without sacrificing quality care. She talks about what it means to scale without burning out, and how digital business has shifted her impact. Don’t miss our rapid-fire questions on her favorite wellness trends (and the ones she could do without) and the supplements she swears by! Enjoy!

Courtney Little Wellness: https://www.courtneylittlewellness.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

107. The Fastest Ways to Fix Your Marketing and Grow Your Customer Base

Mon, 04 Aug 2025 04:30:00 -0400

You can have the best service, product, or offer in the world—but if no one knows about it, it doesn’t matter. In this episode, we’re digging into why marketing often falls to the bottom of the list for small business owners and what to do about it. Visibility isn’t optional, and you don’t need to be everywhere—you just need to show up where it counts!

We’ll walk you through simple, effective marketing strategies you can start today—like updating your Google Business Profile, collecting reviews, creating low-effort videos, and building an email list (even a tiny one). Plus, we’ll show you how to ditch the overwhelm and build a plan that actually fits your life and bandwidth. If you’ve been stuck in marketing paralysis or don’t know where to start, this one’s for you.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

106. Launching a Business with No Blueprint: Jessica Dion on Creating Zest

Mon, 28 Jul 2025 04:00:00 -0400

Today we’re joined by Jessica Dion, founder of Zest—a coworking space made for wellness entrepreneurs. What started as a scribbled idea during a Business Muscle session is now a fully launched space, built with heart, grit, and a whole lot of self-belief. Jessica takes us behind the scenes of building something from scratch, including what surprised her, what scared her, and what she had to unlearn.

From marketing a totally new concept to navigating financial risk and isolation as a founder, Jessica brings honesty and insight to every step of the journey. If you’ve got a big idea and feel stuck by fear, perfectionism, or the myth that “if you build it, they’ll come,” this episode is your sign to start anyway.

Zest: https://www.zestthecollective.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

105. Decision-Making is a Skill: How to Build Confidence in Your Business Choices

Mon, 21 Jul 2025 04:30:00 -0400

If you’ve ever second-guessed a choice, delayed a decision, or felt overwhelmed by too many options—you’re not alone. Decision-making is one of the most overlooked yet crucial business skills. In this episode, we unpack how to treat decision-making like a muscle, and give you tools to start making smarter, faster, and more confident choices.

We break down types of decisions you face daily (strategic, tactical, and emotional), share practical frameworks like the 70% rule, and offer simple reflection tools to help you get unstuck. You’ll walk away knowing that you’re not bad at making decisions—you’re just under-practiced. And if you’re ready to trust yourself more, build clarity, and keep your business moving forward, this episode is for you!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

104. Starting a Product-Based Business from Scratch with Locals Social Club

Mon, 14 Jul 2025 04:30:00 -0400

On today’s episode, we chat with Christine Myers and Kristen Palladino, co-founders of Locals Social Club—a kids’ apparel brand born from a casual idea on a girls' weekend that turned into a nationwide, grassroots success. With no background in retail, they taught themselves everything from design to sales—all while working full-time jobs and raising kids.

We talk about what it really looks like to bootstrap a product-based business, how they stayed scrappy (and sane) while scaling, and the power of leaning into community, not perfection. From micro-influencers to wholesale dreams, this conversation is full of tactical tips and honest reflections from two women redefining what "building a brand" looks like on your own terms. Enjoy!

Locals social club: https://www.localssocialclub.com

*Use code MUSCLE gets them 15% off your order!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

103. 4 Things We’d Never Do Again in Business

Mon, 07 Jul 2025 04:30:00 -0400

We’re pulling back the curtain on four hard-earned lessons from our own business journey—the things we’ll never do again. From over-discounting and neglecting our email list to scaling too quickly and saying yes to everything, we’re breaking down what went wrong and how we’ve shifted since. These mistakes cost us time, money, and sanity—so we’re sharing them so you don’t have to learn the hard way!

Whether you’re in your first year or scaling up, this episode is packed with action steps and mindset shifts that will help you build with intention. If you’ve ever felt stretched too thin, unsure what to say yes to, or stuck offering deals that don’t really serve your growth—this conversation will hit home. And if you’re ready for support structuring your offers, building systems, or creating a clear marketing plan, that’s what we’re here for.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

102. How Casey White Scaled Jaju Pierogi to 2,500 Stores

Mon, 30 Jun 2025 04:30:00 -0400

On this episode, we're hanging out with Casey White, Co-Founder and Co-CEO of Jaju Pierogi, to hear how she turned a niche Polish dumpling into a nationally known brand. From selling out at farmers markets to landing in over 2,500 grocery stores like Whole Foods, Sprouts, and Costco, Casey shares the behind-the-scenes highs and lows of growing a bootstrapped business. She opens up about early doubts, what made her double down on such a specific product, and how she and her team stayed scrappy while scaling.

We also get into the real talk—like what it’s actually like to survive in the tough world of grocery retail, why some big risks paid off (and some didn’t), and how Shark Tank taught her more than she expected. Casey doesn’t hold back when it comes to the hard stuff, from shelf space battles to founder burnout—and she shares what she’d do differently if she could start all over again. If you're building a brand, thinking about going national, this one’s for you!

JAJU PIEROGI: https://www.jajupierogi.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

101. Changing the Game in Pediatric OT with Creating Connections

Mon, 23 Jun 2025 04:30:00 -0400

In this episode, we’re joined by Jenalee and Alie, the best friend duo behind Creating Connections—a pediatric occupational therapy practice that’s redefining what it means to support kids and families. We dive into how they went from traditional OT roles to building a thriving, heart-centered business from scratch! They share the real, behind-the-scenes journey of starting out, navigating growing pains, and staying grounded in their mission through it all. We also chat about what makes their approach to pediatric OT so unique and why community and connection are at the core of everything they do.

This episode is extra special because (spoiler alert!) we’re now proud business partners with Jenalee and Alie as they continue to grow Creating Connections. We talk about how they knew it was time to bring on partners, what’s changed since then, and what the future holds as we scale this dream together. Plus, you’ll hear their favorite moments with kids, their biggest lessons in leadership, and what they hope people feel when they hear the name “Creating Connections.” Enjoy!

Creating Connections OT: https://creatingconnectionsot.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

100. Let's Play 21 Questions

Mon, 16 Jun 2025 04:30:00 -0400

It’s our 100th episode (!!) and we’re celebrating with something a little different—and a lot of fun. We each answered 10 surprise questions generated by ChatGPT, and somehow, they weirdly nailed our personalities. From lighthearted laughs to deeper reflections, this episode is full of unexpected moments and genuine connection as we put each other in the hot seat.

We also just want to say a huge THANK YOU for being here for 100 episodes. Whether you’ve been listening since day one or just found us recently, we’re so grateful for your support, messages, shares, and the amazing community that’s grown around this show. Here’s to 100 more!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

99. Zero Dollar Marketing Strategies

Mon, 09 Jun 2025 04:30:00 -0400

Trying to grow your business but don’t have the budget for ads? We’ve got you. In this episode, we’re talking all about how to land your first clients without spending a single dollar on marketing. From sliding into DMs the right way to getting creative with social media and tapping into your community, we’re sharing the scrappy, real-world strategies that actually work.

If you’re just getting started, bootstrapping your way through, or tired of throwing money at things that aren’t moving the needle, this one’s for you. It’s all about getting resourceful, making the most of what you’ve got, and building serious momentum—no budget required.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

98. Why I closed a fitness studio that I loved

Mon, 26 May 2025 04:00:00 -0400

In this episode, we’re getting real about Elise’s decision to close the Beverly Sweat Fixx studio—and how it came down to a tough, numbers-driven call. Even with an amazing community of clients and a lot of love for the space, the data was telling a different story. Elise shares how rising costs, inconsistent traffic, and performance that didn’t match up to other locations made it clear that something had to change. It wasn’t about the vibe or the people—it was purely a business decision based on what the numbers were showing.

We also dive into the emotional side of making a decision like this—because closing a space filled with memories is never easy. Elise opens up about how she navigated supporting her staff, communicating with the community, and ultimately staying focused on the bigger mission. If you’re an entrepreneur facing a big shift or tough call, this episode is packed with real talk, lessons learned, and a fresh perspective on how letting go of one piece can actually make your business stronger.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

97. The Phone system that changed the game for us

Mon, 19 May 2025 04:30:00 -0400

In this episode, we’re chatting about why we love using OpenPhone in our businesses. It has made managing client communication so much easier—no more missing phone calls, losing track of missed calls, or feeling tied to our personal numbers. We’ve been able to set up auto-replies, share a team inbox, and keep everything organized without the chaos. Plus, the voicemail, call recording, and integrations make it feel like we’ve leveled up how we communicate with our clients. It’s one of those tools we didn’t realize we needed until we had it—and now we’re not going back!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

96. REPLAY Mike Sjogren: Building a short term rental empire

Mon, 12 May 2025 04:30:00 -0400

Today we are replaying one of our favorite episodes with Mike Sjogren ! Seven years ago Mike had a life changing event that made him decide he was done trading time for money in the corporate world. He launched his own short term rental business starting with just one rental property, which grew to 15 in the first year, and over 80 today!

Mike is the go to guy for all things short term rentals with over 90k followers on instagram, his own short term rental mastermind program which has helped hundreds succeed, and his own podcast, Short Term Rental Secrets. Mike shares how he got started while still working his full time job, how he built his Instagram following, and how you can build the business of your dreams if you have a clear vision. Enjoy!

Join Mike’s STR Masterclass: https://www.strsecrets.com/

Find Mike on Instagram: https://www.instagram.com/the_airbnbguy/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

95. LESSONS WE’VE LEARNED AS BUSINESS COACHES

Mon, 05 May 2025 04:30:00 -0400

In this episode, we're sharing the biggest lessons we've learned from coaching other business owners. One thing we know for sure? Clarity beats everything. Whether you're choosing your next offer, marketing direction, or business model, having a clear vision and message makes every decision easier and more impactful. We also talk about how you're never truly stuck — pivots, changes, and new directions are all part of the process.

We dive into the power of investing in the right support and how it can dramatically shorten your learning curve. From narrowing your focus to paying attention to the small details most people overlook, these are the insights we come back to again and again. If you're feeling overwhelmed, scattered, or unsure of your next step, this episode is for you!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

94. REPLAY Esther Tetreault : Trillium Brewing Company

Mon, 28 Apr 2025 04:30:00 -0400

Replaying one of our favorite interviews today! In this episode, we're so excited to chat with Esther Tetreault, the visionary founder and CEO of Trillium Brewing Company. Esther shares the inspiring journey of Trillium, from its modest beginnings in 2013 on Congress Street with just three employees, to its current status as an industry leader with over 300 employees and multiple locations in and around Boston! Trillium's growth encompasses not only beer, but restaurants, beer gardens, farms, and now their very own spirit line.

Join us as Esther discusses Trillium's growth, their impact on the craft beer industry, and their exciting vision for the future. Esther gives us the keys to managing a large team, running a business with her husband, and how she now focuses on leadership training within her team. You’re not going to want to miss this one. Enjoy!

Trillium Brewing Company: https://trilliumbrewing.com/

You can find Trilium on Instagram at @triliumbrewing and Esther at @mrstrilium!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

93. Spring clean your business

Mon, 21 Apr 2025 04:30:00 -0400

In this episode, we're diving into our business “spring cleaning” checklist! From refreshing your website copy and social media bio to decluttering your inbox and reviewing what’s truly moving the needle (hello, 80/20 rule!), we’re covering simple but powerful ways to reset and refocus. Whether you're a solo entrepreneur or leading a team, this is your reminder to clear the clutter and make space for what actually matters. A few intentional updates can create more clarity, boost productivity, and help you show up more confidently online. Let this be your sign to hit refresh and step into your next season with purpose. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

92. Lauren Rich- Backyard Boston

Mon, 07 Apr 2025 04:30:00 -0400

We are so excited for this week’s episode with Lauren Rich, co-owner of Backyard Boston! Lauren joins us to share her journey of transforming an outdoor fitness community into a thriving business with multiple locations across the city. From launching their first space in South Bay in 2022 to opening The Yahd in 2023, Lauren and her partners have taken bold risks to redefine the fitness scene in Boston. Now, they’re preparing for their biggest move yet—bringing both concepts under one roof in Fort Point. Along the way, Lauren has balanced the intense demands of entrepreneurship with the realities of motherhood, navigating pregnancy, labor, and postpartum while scaling her business!

In this episode, we dive into what it really takes to build a lasting fitness studio, the challenges of running a business with partners, and the raw truths of balancing motherhood with entrepreneurship. As a mom to three kids (two of them twins!) Lauren opens up about making tough business decisions, dealing with mom guilt, and what it really takes to find balance. Enjoy!

Book a class at BackYard: https://www.backyardbos.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

91. REPLAY - Meaghan St. Marc, owner of Rev’d Indoor Cycling Studios.

Mon, 31 Mar 2025 07:15:00 -0400

On today’s episode, we are replaying one of our most popular episodes as we chat with Meaghan St. Marc, owner of Rev’d Indoor Cycling Studios. Meaghan chats with us about how she and her partner, Clyde Simms, built the brand of Rev’d from the ground up. Meaghan has been in the business for over 9 years, and has a world of expertise about building a successful brand.

She tells us about everything from the early days, standing outside of grocery stores just trying to get any clients in, to scaling to 6 studios, to now starting the journey of becoming a national franchise. She gets vulnerable about the challenges that come with scaling, how she went about raising 1.2 million dollars of funding in 6 weeks, and how she manages a team of over 100 employees.

There are so many good takeaways in today’s episode, we can’t wait for you to tune in!

Book a class at Rev’d Indoor Cycling: https://revdindoorcycling.com/

Follow Rev’d and Meaghan on Instagram @revdindoorcycling and @meagstmarc.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

90. PREPARING FOR THE ENTREPRENEUR’S MATERNITY LEAVE

Mon, 24 Mar 2025 04:30:00 -0400

Ariel is 38 weeks pregnant! In this episode, we dive into the behind-the-scenes of preparing for maternity leave as an entrepreneur. We’re talking all about the mindset shifts and logistical strategies to make this transition as smooth as possible. We chat about how to delegate responsibilities with confidence, strengthen your team’s sales processes, and create a structure that allows the business to thrive in your absence. Whether you’re a founder stepping away for the first time or simply looking to improve your delegation skills, this episode is for you.

We also get real about the emotional and mental shifts that come with preparing for motherhood while running a business. Clear communication is key—not just with your team, but with yourself, as expectations and priorities evolve. We discuss how to set boundaries, create flexibility, and trust your team to take the reins while you’re away. If you’re navigating the constant changes in life while running your business, this episode is for you!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

89. RESHARE: “It’s Already In You” Podcast

Mon, 17 Mar 2025 04:30:00 -0400

RESHARE: “It’s Already In You” Podcast

Today we’re bringing in an incredible replay from the It’s Already In You Podcast with Jenine Wright and Liz Morrison! As guests on this health and wellness podcast, we chatted about pelvic floor health, pregnancy, postpartum recovery, and how to move through different seasons of life with strength and confidence. We discuss training during pregnancy, the importance of pelvic floor awareness, and how postpartum recovery is about so much more than just “bouncing back.” This episode is packed with knowledge to support you through every stage of prenatal and postpartum healing.

We also dive into the role that recovery plays in feeling and performing at your best. From movement modifications to hands-on techniques, we explore how the right tools—like those offered at Fixxed—can help you rebuild strength, reduce pain, and restore balance in your body. No matter where you are in your fitness or motherhood journey, this episode is a must-listen for anyone looking to move better, feel stronger, and take care of their body for the long haul. Enjoy!

Listen to the “It’s Already In You” Podcast: https://open.spotify.com/show/0ehtJKwikzwEakB6rcEzyo?si=d8362eb104604dc3

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

88. Matt Shiver : How to create a successful online business

Mon, 10 Mar 2025 04:30:00 -0400

On this episode of the Business Muscle Podcast, we’re excited to welcome Dr. Matt Shiver, a seasoned online coach and business consultant. Matt’s journey began in 2015, coaching competitive weightlifting and powerlifting athletes while studying Physical Therapy at Duke. Recognizing the potential of online business, Matt shifted gears to create the 'Coach’s Growth Accelerator,' helping other coaches scale their businesses, achieve financial freedom, and make a lasting impact.

Matt dives into the challenges of building an online business from scratch, the importance of sales funnels and paid advertising, and the strategies that led to his first $10k month. He offers insights for coaches on scaling their businesses, overcoming common income plateaus, and optimizing their time to achieve financial success. From leveraging automation to supercharging organic content, Matt provides actionable advice on creating predictable growth! Enjoy!

Work with Dr. Matt: https://mattshiver.com/

Follow Dr. Matt on Instagram: @drmattshiver

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

87. DITCHING LIMITING BELIEFS IN MOTHERHOOD & BUSINESS

Mon, 03 Mar 2025 04:30:00 -0400

Too often, we let other people’s self-limiting beliefs dictate what we think is possible for ourselves. Whether it’s the idea that pregnancy will slow you down, that motherhood means putting your dreams on hold, or that starting a business is too risky, these are just stories—ones you don’t have to accept. In this episode, we’re breaking down why other people’s fears and doubts have nothing to do with you and how to separate their mindset from your own. You get to decide what’s possible, and the truth is, you can be an incredible mom, run a thriving business, and create a life that feels aligned—all at the same time.

Today we share our personal experiences navigating pregnancy while growing our businesses, and how we refuse to let outdated narratives hold us back. We dive into the mindset shifts that have helped us push past external doubt, set boundaries around unsolicited advice, and stay focused on her own visions. If you’ve ever felt like people are projecting their fears onto you—whether about motherhood, entrepreneurship, or simply going after big goals—this episode will help you break free from those limitations and fully step into what’s possible!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

86. Rachel Sommers-Ash: Creating Intoxicated Cosmetics

Mon, 24 Feb 2025 04:30:00 -0400

Today, we are chatting with Rachel Sommers-Ash, founder of Intoxicated Cosmetics, a groundbreaking venom-based skincare brand featured in Forbes, VOGUE, and BoxyCharm. Rachel shares her journey from the initial "aha moment" to building her brand, overcoming challenges in a male-dominated industry, and navigating personal hurdles. She discusses how her background as an esthetician helped shape her innovative products and how she adapted during the pandemic to thrive.

Rachel also opens up about the early days of hustle, getting her products into local salons, and the power of social media in growing her brand. She offers advice for women entering male-dominated fields, insights into balancing personal life and business, and highlights key milestones like major media features. Enjoy!

Intoxicated Cosmetics: https://intoxicatedcosmetics.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

85. LEAVING THE CORPORATE PT WORLD: ARIEL’S STORY

Mon, 17 Feb 2025 04:30:00 -0400

In this episode, Ariel shares her journey from feeling unfulfilled in her corporate PT job to creating a business she truly loves. Frustrated by the limitations of insurance-based care and unable to find a job that aligned with her passion, she decided to take matters into her own hands.

Ariel breaks down the steps she took to start her own practice, the mindset shifts that made the transition easier than expected, and why she believes more PTs should consider entrepreneurship. She also opens up about her biggest hesitations—financial uncertainty, legal complexities, and lack of mentorship—and how she overcame them by partnering with friend and business expert, Elise. If you’re a physical therapist questioning your career path, this episode is a must-listen!

Chat with us about franchise opportunities at Fixxed: https://www.fixxedstudios.com/franchise

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

84. Jenine Wright: Building Fit Life

Mon, 10 Feb 2025 04:30:00 -0400

In this episode, we sit down with Jenine Wright, the founder of Fit Life to discuss the rollercoaster journey of building a business from the ground up. With a background in Exercise Science and a commitment to holistic health, Jenine shares the lessons learned from balancing family life, navigating the ups and downs of entrepreneurship, and staying true to a mission of helping people live healthier, better lives.

We also dive into the impressive growth of Fit Life, from starting with just three team members and 50 clients to now supporting a team of 33 and nearly 400 active members! Along the way, we explore the challenges of maintaining work-life balance, the ongoing evolution of the fitness industry, and the importance of adaptability. Tune in to hear how Jenine is taking on some new projects including an Organic Cafe in Melrose, and producing her own healthy living journal! Enjoy!

Work with Fit Life: https://www.fitlifema.com/

Planted Melrose: https://www.plantedorganiccafe.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

83. Small Business Growth: Digital Marketing Secrets with Jeremy Dupont

Mon, 03 Feb 2025 04:30:00 -0400

JEREMY DUPONT

In this episode, we’re joined by Jeremy Dupont, co-founder of Patch and former owner of Ripple Physical Therapy. After losing his job during COVID, Jeremy founded Ripple in January 2021, transforming it from a solo practice with 30+ patients per week into a seven-figure business with two locations and a team of seven PTs. His passion for marketing and technology played a crucial role in Ripple’s success, fueling his decision to exit the business in 2024 and focus full-time on Patch, which now helps over 200 cash-based clinics scale through marketing strategies.

Jeremy shares how digital marketing, CRM systems, and targeted ad campaigns helped build Ripple’s client base and how those same strategies drive Patch’s success today. He also discusses common marketing mistakes small businesses make, when to invest in a CRM, and tips for scaling service-based businesses. Whether you’re a physical therapist or a small business owner, this episode is packed with actionable insights and entrepreneurial wisdom. Enjoy!

Work with Patch: https://thepatchsystem.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

82. What numbers to know in your business in 2025

Mon, 27 Jan 2025 04:30:00 -0400

In this episode, we break down the key performance indicators (KPIs) you need to track for a successful 2025! We start with customer retention, discussing how maintaining loyal clients can significantly impact your business's growth and stability. Next, we explore lifetime value, helping you understand how much each customer contributes to your bottom line over time.

We also dive into the importance of monitoring overhead and expenses, ensuring you keep costs in check while maximizing profitability. Finally, we discuss how to calculate average revenue per hour or service, providing insights into optimizing your offerings for better financial performance. Tune in to learn how these KPIs can drive smarter decisions and set you up for a successful year ahead!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

81. Blending Passion and Purpose: Ariana Grabus on Building Sblended

Mon, 20 Jan 2025 04:30:00 -0400

In this episode, we’re excited to welcome Ariana Grabus, the owner of Sblended, a health-focused smoothie and nutrition shop serving the Beverly community and beyond. Ariana shares her journey from growing up in Beverly and Manchester-by-the-Sea to discovering her passion for health and wellness while attending Salve Regina University in Newport, Rhode Island. With a background in marketing and business administration, as well as over three years of experience as a health coach, Ariana has dedicated herself to helping clients reach their fitness goals and live healthier, happier lives. Now, through Sblended, she’s bringing her expertise in nutrition to her local community.

Ariana talks about the challenges and rewards of starting Sblended, and the support she’s received from family, friends, and mentors along the way. She also shares how her vision for providing accessible, nutritious options has shaped the success of her business. With a passion for promoting wellness and a commitment to the community, Ariana is on a mission to make healthy living easier for everyone. Whether you're interested in health, entrepreneurship, or simply want to hear an inspiring story of following your dreams, Ariana’s journey is sure to motivate and empower you.

Visit Sblended: https://www.sblendednutrition.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

80. 3 Steps to Launch Your Business

Mon, 13 Jan 2025 04:30:00 -0400

Ready to launch your business?

In this episode, we explore the crucial first steps of starting your own business! Opening a business may seem scary, but when you break it down into simple steps, it becomes much more doable. Today we chat about validating your idea through market research, and understanding your ideal customer. We discuss the importance of testing demand, and how this can save you time and money.

We then focus on building a solid foundation, covering essentials like choosing the right business structure, securing an EIN, and setting up a basic bookkeeping system. Finally, we dive into creating a clear plan, including setting achievable goals, crafting a simple business plan, and prioritizing tasks that drive cash flow. Tune in for actionable tips to get your business off the ground and a sneak peek at what’s coming next! Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

79. How to stand out and THRIVE in a saturated market with Alexa Nika

Mon, 06 Jan 2025 04:30:00 -0400

In this episode, we’re joined by Alexa Nika, the owner of MOKO Beauty, a thriving permanent makeup studio in Stoneham, MA. Alexa shares the incredible story of how she launched her business in 2020, right in the midst of the pandemic, and within just two weeks, was fully booked for the entire year. We dive into her journey with permanent makeup and how she overcame early challenges to find success in a highly competitive industry. Alexa also discusses the pivotal decisions that helped her grow MOKO Beauty, from transitioning into a brick-and-mortar location to scaling her team from solo artist to managing a crew of seven.

Alexa’s insights into running a successful beauty business go beyond just technique—she reveals her marketing strategies, leadership approach, and mindset for staying ahead in a saturated market. We also talk about the founding of MOKO DOJO, her training academy for aspiring artists, and what makes her training program stand out. Alexa offers valuable advice for anyone considering entrepreneurship and shares her vision for the future of MOKO Beauty and the permanent makeup industry. Enjoy!

Book with MOKO Beauty: https://www.mokobeautystudio.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

78. DIFFICULT LESSONS WE LEARNED IN 2024

Mon, 30 Dec 2024 04:30:00 -0400

In this reflective episode, we share the difficult lessons we learned in 2024 while navigating the challenges of building and growing a business. From the importance of investing in employee benefits like health insurance and retirement plans to attract top talent, to the tough realization that sometimes you have to close a location to protect your overall vision, this year taught us how to prioritize both people and strategy.

We also discuss the courage it takes to tackle big projects—like franchising—that can feel overwhelming but offer massive growth potential. Plus, we share insights on hiring, addressing employee issues early, and staying true to your company’s culture. Perhaps the biggest takeaway? The necessity of tough skin to make hard decisions and keep moving forward. Whether you’re an entrepreneur or a business leader, this episode is filled with raw and actionable insights from a year of challenges and growth. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

77. How Emily Chandra Built Seacoast Stilettos Into a Dance Powerhouse

Mon, 23 Dec 2024 04:30:00 -0400

In this episode, we’re thrilled to welcome Emily Chandra, the CEO and founder of Seacoast Stilettos, a dynamic dance studio that’s reshaping the world of dance through empowerment and autonomy. Since its start in 2018, Seacoast Stilettos has grown from a solo project to a team of 11, recently being named Best Dance Studio by Boston Business Women Magazine in 2024. Emily shares her journey of identifying a unique niche in the dance world, transitioning from yoga and dance to beginner heels classes, and overcoming early challenges like renting spaces and launching during the pandemic. She also reveals the pivotal moments that helped her grow the business, including securing a permanent studio space in 2022 and scaling from small classes to sold-out sessions.

We dive into Emily’s leadership journey as she transitioned from solo entrepreneur to managing a team, and the strategies she used to foster a strong sense of community within both her instructors and clients. She discusses how she’s embraced her role as CEO, learned to delegate, and developed skills along the way that helped her scale Seacoast Stilettos into the thriving studio it is today. Emily also shares her vision for the future, including plans for expansion and new offerings. Whether you’re interested in entrepreneurship, leadership, or the world of dance, this episode offers inspiring insights and practical advice for growing a purpose-driven business.

Book with Seacost Stilettos: https://seacoaststilettos.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

76. Repost: PT Entrepreneur Podcast with Danny Matta and Ariel Edwards

Mon, 16 Dec 2024 04:30:00 -0400

In this episode, we are resharing an episode from the PT Entrepreneur Podcast with Danny Matta, featuring our co-host Ariel! In this replay, Danny and Ariel discuss the initial days of Fixxed, what it takes to have a successful business partnership, and how Fixxed’s unique approach led her to develop a scalable franchise model that empowers physical therapists to pursue entrepreneurial careers.

Tune in to hear about the challenges and successes of launching and expanding Fixxed, the decision to franchise, and their mission to redefine physical therapy nationwide. Whether you’re a PT looking for new career paths or an entrepreneur curious about scaling a healthcare business, this episode is packed with valuable insights and inspiration. Enjoy!

Work with Danny Matta: https://drdannymatta.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

75. Breaking into Retail with Sydney Nunn of Simply Placed

Mon, 09 Dec 2024 04:30:00 -0400

In this episode, we sit down with Sydney Nunn, the owner and curator of Simply Placed, a curated home decor store on Boston’s North Shore. Simply Placed is more than just a retail shop—it’s a sanctuary of community, relaxation, and beautifully curated pieces designed to make your house feel like a home. Sydney shares her journey of opening the boutique, from conceptualizing the space to managing inventory and creating a shopping experience that keeps customers coming back. Whether you're shopping for yourself or looking for the perfect gift, Simply Placed offers something special for everyone.

Sydney also opens up about the challenges of running a business while pregnant, as she prepares to welcome her baby girl. She dives into the balancing act of growing a business and a family at the same time, offering honest and inspiring insights for anyone juggling similar dreams. If you’ve ever thought about opening your own boutique shop, this conversation is packed with practical tips, personal stories, and the motivation to take that next step. Don’t miss this heartfelt and informative episode!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

74. Balancing Babies and Business: Hacks for Mompreneurs

Mon, 02 Dec 2024 04:30:00 -0400

In this episode, we are chatting about being a mom and owning a business at the same time. Elise is newly postpartum with baby number two, and Ariel has one on the way! So today we’re discussing how to prioritize the tasks that truly matter for both your business and family. You'll learn strategies like embracing flexible work schedules, working in focused time blocks, and finding productivity in unconventional moments, such as during nap times or school pickups. We also dive into the importance of setting realistic expectations, and leaning on your team and family for support.

From outsourcing tasks to building systems and routines, this episode offers tips to help you lose the mom guilt and the business owner guilt. We know how important creating new routines is going to be in this new season for both of us, so tune in to hear how we’re handling the new schedule, mindset shift, and so much more. Enjoy!

Atomic Habits by James Clear: https://jamesclear.com/atomic-habits

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

73. Nicole Ritter - Ritter Functional Health

Mon, 25 Nov 2024 04:30:00 -0400

In this episode, we sit down with Nicole Ritter, a Board Certified Holistic Health Practitioner, wife, mom, and serial entrepreneur. Nicole shares her incredible journey from working in sales at ADP to founding Ritter Functional Health, Automate Your Wellness Biz, and Holistic Health Experts! Motivated by her own health struggles, Nicole transitioned into the world of functional health and wellness, where she has since built a thriving business, grown a team, and embraced automation to scale her impact.

Nicole gets honest about the highs and lows of her entrepreneurial path, from the grind of starting solo to the benefits of building a team and automating her operations. She offers valuable insights on work-life balance, creating lifestyle freedom, and the importance of delegation in achieving business growth. Whether you're in the wellness industry or dreaming of making a career pivot, Nicole's story is packed with inspiration, practical advice, and personal reflections. Enjoy!

Book with Ritter Functional Health: https://www.ritterfunctionalhealth.com/

Automate your Wellness Biz: https://www.automateyourwellnessbiz.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

72. Owning a business isn't for everyone

Mon, 18 Nov 2024 04:30:00 -0400

In this episode, we’re pulling back the curtain on the real-life ups and downs of being an entrepreneur. From juggling financial responsibilities to finding work-life balance, we’re talking about all the little (and not-so-little) things that make business ownership rewarding yet challenging. Whether it’s managing cash flow, working those extra hours, or making high-stakes decisions, we’ll chat about the unique pressures that come with running the show- and why we still think it’s still worth it.

Things like handling customer expectations, finding the right people for your team, and keeping up with industry regulations can make business ownership feel overwhelming at times. We also chat about how to combat loneliness and stay motivated when you’re wearing many hats. Join us for a candid conversation on the journey of entrepreneurship, with practical tips and stories to remind you that you’re not alone in the hustle!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

71. Danny Matta on running a profitable cash based PT business

Mon, 11 Nov 2024 04:30:00 -0400

On this episode, we sit down with physical therapist and entrepreneur Danny Matta, founder of Athletes’ Potential—a cash-based physical therapy clinic that has grown from a single gym-corner setup to three successful locations across Atlanta. Danny shares his journey from a stable military PT role to establishing his own practice in a niche cash based model. Known for hosting the PT Entrepreneur Podcast, Danny empowers others to turn their passion for physical therapy into thriving, purpose-driven careers.

In this conversation, Danny gets real with us about the challenges and milestones he encountered. We talk about his approach to overcoming obstacles in scaling a business, assembling a strong team, and leveraging the power of marketing. Danny doesn’t sugarcoat a thing, and his honesty about what it’s really like to be a business owner is invaluable for physical therapists considering the leap into entrepreneurship! Enjoy!

Work with Danny Matta at PT Biz: https://www.physicaltherapybiz.com/

Listen to the PT Entrepreneur Podcast: https://drdannymatta.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

70. KAT CYNEWSKI on BUILDING A WELLNESS EMPIRE & FINDING FREEDOM

Mon, 04 Nov 2024 04:30:00 -0400

In this episode, we sit down with Kat Cynewski, a Business Coach, Yoga Instructor, and Founder of Be Well Events. After a profound loss in 2011, Kat’s passion for yoga soon evolved into a full-blown passion and career shift. Leaving behind a demanding corporate job in 2018, Kat embraced her calling as a “yogipreneur,” quickly making waves with a successful wellness festival, a retreat in Havana, and an online community of over 15k followers.

Kat’s coaching journey began in early 2020, and she’s since helped hundreds of women in wellness expand their businesses online, achieve greater freedom, and find deeper fulfillment. In this episode, she shares insights on how to grow a wellness business online, the value of working smarter, and why women in wellness are deserving of wealth.Tune in for valuable advice on building community, achieving wealth from the inside out, and creating a life of abundance and well-being.

Work with Kat: https://katcynewski.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

69. FOUR WAYS TO LOSE MONEY FAST IN YOUR BUSINESS

Mon, 28 Oct 2024 04:30:00 -0400

In this episode, we discuss the crucial missteps that can lead to losing money quickly in business! Learn why neglecting trademark and brand name research can result in expensive legal troubles and rebranding costs. Discover the pitfalls of launching products or services without thorough testing and how this can lead to market failures and costly fixes.

We also chat about the dangers of pouring money into ads without a solid customer retention strategy or sales funnel, which can result in wasted spend and low returns. Finally, find out why skipping employee training can hurt your business with inefficiencies and poor customer service. Tune in to avoid these costly mistakes and set your business up for success.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

68. CICI DIMOU- VAIN MEDI SPA

Mon, 21 Oct 2024 04:30:00 -0400

CICI VAIN MEDI SPA

In this episode, we sit down with Cici Dimou, the Nurse Practitioner behind VAIN Medi Spa and co-founder of VAIN Academy. Cici takes us through her remarkable journey from graduating with a master's in nursing to discovering her passion for aesthetics after a Botox party with a friend. What started as a hobby in her spare bedroom quickly blossomed into a thriving business, eventually scaling up to a multi-million dollar enterprise.

Cici gives us the behind the scenes of her day to day, how she manages a team of 8 employees, and how she built an online educational platform to educate other nurse practitioners through VAIN Academy. Tune in to get inspired by her commitment to being the best version of herself while positively impacting her team and patients every single day. Enjoy!

Book with VAIN Medi Spa: https://vainmedispa.com/

VAIN Academy: https://www.vainacademy.org/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

67. FOUR THINGS WE LEARNED FRANCHISING OUR BUSINESS

Mon, 14 Oct 2024 04:30:00 -0400

In this episode, we chat about the decision to franchise and the key indicators that showed the business was ready to expand. We break down the importance of having strong operational systems in place, from consistent follow-up protocols to streamlined event management. We also talk about the value of documenting everything and ensuring efficient training programs through tools like Loom, which help maintain high standards across the board!

We chat about the non-negotiable aspects of a successful franchise, like brand control and customer experience. We also discuss the significance of uniformity in branding, messaging, and marketing, ensuring every franchise location delivers the same top-tier customer experience. From greeting clients to follow-up care, creating a community that clients want to be a part of is at the heart of their business model. Whether you’re planning to franchise or not, this episode breaks down the key pieces of a successful business!

Learn more about franchising a Fixxed: https://www.fixxedstudios.com/franchise

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

66. JERA BEAN- social media and content creating powerhouse

Mon, 07 Oct 2024 04:30:00 -0400

In this episode, we’re joined by Jera Bean, a powerhouse in social media coaching, content creation, and education! With over 180k Instagram followers and more than 1.5 million TikTok followers, Jera shares her inspiring journey from becoming an Adidas ambassador to navigating the highs and lows of the fitness world, and eventually building her thriving social media business. She opens up about the challenges of being vulnerable on social media and how she stays organized. Recently, Jera launched her first self-paced course, the Video Editing Rodeo, which is available now!

In this conversation, Jera gives us her approach to social media strategy, offering actionable tips on building a strong presence, engaging with audiences, and maintaining authenticity while working with major brands like Estee Lauder and MAC. Whether you're looking to grow your social media following or are curious about the business of content creation, this episode is packed with insights on creating sustainable, long-term success in the digital world. Enjoy!

Work with Jera Bean: https://www.jerabean.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

65. Emily Silver co-found of NAPS

Mon, 30 Sep 2024 04:30:00 -0400

In this episode, we’re joined by Emily Silver, Family Nurse Practitioner, IBCLC, and co-founder of NAPS, a rapidly growing company that provides comprehensive care to new and expecting families! Emily shares her journey from starting as a labor and delivery nurse to building NAPS into a team of 45, serving over 1,200 patients monthly with prenatal classes, daytime and overnight care, new mom groups, and virtual services. She also discusses the launch of their online membership, Nurture by NAPS, which sold out to 100 founding members in just 48 hours during the pandemic.

Emily opens up about the unique dynamic of running a business with her best friend and co-founder, emphasizing how their friendship has been key to their success over the last 13 years. Tune in to hear how NAPS continues to grow and adapt, all while maintaining a deep commitment to supporting families through every stage of parenthood.

Book with NAPS: https://www.nurturebynaps.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

64. WE FRANCHISED OUR BUSINESS!

Mon, 23 Sep 2024 04:30:00 -0400

We franchised Fixxed! Today we’re chatting about the big goals we have for our business and the goals that led to the decision to franchise. From building a strong brand to creating a profitable, replicable business model, we share some of the key moments that signaled it was time to expand. We also get into the nitty-gritty of what the process was like—think legal documents, trademarks, and why having a great franchise attorney makes all the difference!

If you’ve ever considered opening a franchise, this episode is packed with helpful tips! We break down the top perks of becoming a franchisee, like tapping into an established brand, getting hands-on training and support, and benefiting from marketing campaigns and bulk purchasing power. Plus, you’ll hear about how being part of a franchise makes financing easier and helps you hit the ground running with a proven business model. Enjoy!

Learn more about franchising a Fixxed: https://www.fixxedstudios.com/franchise

Link to FREE Cash based PT blueprint webinar: https://fixxed.brandbot.io/forms/cash-based-pt-webinar-sept-18th-h8G4Rh.html

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

63. Photographer to Studio Owner: Kelly Giordano of The Haverhill Studio

Mon, 16 Sep 2024 04:30:00 -0400

On this episode, we welcome Kelly Giordano, the talented photographer and owner of The Haverhill Studio, a versatile rentable studio space for photographers, creatives, and the community. Kelly shares her journey into photography, discussing the challenges she faced when starting out, her favorite tools of the trade, and effective strategies for marketing her services. She also offers advice for young photographers, emphasizing the importance of delivering an exceptional client experience.

Kelly reveals what inspired her to open her own studio and the steps she took to find and set up the perfect space. She discusses the challenges of running a studio, maintaining a creative environment, and fostering a community of photographers. Kelly also provides insights for those considering opening their own rentable studio space and shares her vision for the future of her photography business and the studio’s impact on the local photography community. Whether you're a photographer, creative entrepreneur, or simply curious about the behind-the-scenes of running a studio, this episode is packed with inspiration and practical tips. Enjoy!

Book at The Haverhill Studio: https://www.thehaverhillstudio.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

62. Coaching Call: LIVE WELL IV HYDRATION LOUNGE

Mon, 09 Sep 2024 04:00:00 -0400

On this week’s episode, we have a live coaching call! Today we sit down with the dynamic trio behind LIVE WELL IV Hydration Lounge, a veteran-owned, woman-owned, and first responder-owned small business that opened its doors in February. Co-owners Chris Hamilton and Joe Mastrisciano join us to share the challenges and opportunities they've encountered as they establish their presence in the emerging field of IV hydration therapy. Throughout the episode, we talk about their strategies for brand awareness, leveraging social media, and differentiating their business in a competitive market.

As LIVE WELL IV navigates the early stages of growth, we explore effective marketing and outreach strategies, the importance of building strategic community partnerships, and the key metrics they should be tracking for success. The discussion also touches on client retention, customer feedback, and the creation of referral programs to build a loyal customer base. Whether you're a new business owner or looking to fine-tune your approach, this episode offers valuable tips into how to grow and sustain a successful small business in a niche industry. Enjoy!

Book with Live Well IV Hydration Lounge: https://www.lwivhydration.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

61. Maximize financial potential with Rachel James of Torque Financial Group

Mon, 02 Sep 2024 04:00:00 -0400

On this week’s episode, we sit down with Rachel James, the founder of Torque Financial Group. Rachel has built a powerhouse in the financial services industry, dedicating her expertise to helping blue-collar businesses maximize their financial potential. Since founding Torque Financial Group, Rachel has earned several awards, including the Forbes Best in State Financial Security Award, and now supports around 500 clients each year! Throughout this episode, Rachel dives into her essential financial strategies, sharing her knowledge on everything from budgeting and forecasting to managing cash flow and preparing for growth.

Whether you're a small business owner or thinking about starting your own business, this episode is packed with insights to help you navigate the financial side of your business. Rachel offers practical advice on avoiding common financial pitfalls, understanding key financial statements, and leveraging technology to streamline financial management. She also provides tips on accessing capital, preparing for loans, and planning for tax season. Tune in to gain the financial muscle your business needs to thrive!

Book with Torque Financial Group: https://www.northwesternmutual.com/financial/advisor/rachel-james/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

60. Three Mistakes to avoid as a Small Business Owner

Mon, 26 Aug 2024 04:00:00 -0400

In today’s episode, we're tackling three critical mistakes that new business owners often make: not understanding cash flow, scaling too early, and trying to do everything yourself. First, we'll explore the importance of cash flow management and why it's crucial for the survival and growth of your business. Understanding where your money is coming from and where it's going can help you make informed decisions and avoid financial pitfalls.

Next, we'll discuss the dangers of scaling your business too quickly. While growth is exciting, expanding before you're ready can lead to overextended resources and operational challenges. Lastly, we'll emphasize the importance of delegation and building a strong team. Trying to handle every aspect of your business on your own can lead to burnout and hinder your business's potential. Join us to learn how to navigate these common pitfalls and set your business up for long-term success!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

59. Kristyn Kerkorian: Mastering Event Planning & Mom Life

Mon, 19 Aug 2024 04:00:00 -0400

In today's episode, we chat with the incredible Kristyn Kerkorian, owner of K Kerkorian Event Planning & Design. With over a decade of experience in social and corporate events, Kristyn has become a true expert in her field. Her company has earned a number of awards, including being named Best of Boston Best Wedding Planner in 2021 and 2024. Kristyn shares the behind the scenes on how she makes her business stand out, how customer service is always her top priority, and the challenges of running a business as a single mom of two.

This episode is packed with invaluable advice for those looking to break into the event industry. Plus, Kristyn gives us a peek into her future goals and exciting projects on the horizon. Don't miss this heartwarming conversation with the incredible Kristyn Kerkorian! Enjoy!

BOOK YOUR NEXT EVENT WITH K KERKORIAN: https://www.kkerkorianevents.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

58. Secrets to Smooth Employee Onboarding

Mon, 12 Aug 2024 04:30:00 -0400

In today’s episode, we’re diving into how to train new staff members efficiently and effectively. The first few weeks after bringing someone onto your team are absolutely critical. Our training process has evolved over the past 3 years into a much more effective system! We'll walk you through pre-training preparation, including creating a comprehensive onboarding plan, developing an operations manual, and setting clear expectations and goals. We’ll also cover the importance of a structured in-person training program that includes hands-on activities, online modules, and shadowing sessions, tailored to individual experience levels.

We then discuss the benefits of mentorship and peer support, and how these strategies can improve your skills as a manager and help you assess if new hires are meeting expectations. Finally, we’ll discuss measuring training effectiveness through key performance indicators (KPIs), gathering feedback from new hires, and continuously improving the training program. Tune in to learn how to make your onboarding process seamless and effective!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

57. Crafting a Content Empire: Alyssa Pannozzi's Journey to Six-Figure Success

Mon, 05 Aug 2024 04:30:00 -0400

Today, we're thrilled to welcome Alyssa Pannozzi to the Podcast! Alyssa wears many hats—she's the Talent Director and Full-Time Trainer at Rev’d, and a dedicated Full-Time Content Creator with a strong TikTok following of over 200k. Alyssa opens up about her journey into content creation, sharing what sparked her passion and how she decided to dive in more seriously in 2021. She shares about the lessons she learned early on and gets honest about the highs and lows of content creation.

Throughout our chat, Alyssa shares her top tips for growing an audience, including the importance of long-term partnerships and the game-changing decision to hire an agent in 2022. She debunks the process of monetizing content through brand deals and sponsorships, offering practical advice on negotiation and building lasting relationships. Whether you're dreaming of becoming a content creator or looking to enhance your social media presence, Alyssa’s insights on finding your niche, navigating platforms, and planning for the future are a must listen. Enjoy!

Follow Alyssa on Instagram and Tik Tok: @therealapbp

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

56. How to Save Money During Your Buildout

Mon, 29 Jul 2024 04:15:00 -0400

In this episode, we're sharing our favorite strategies for saving money during the buildout of your space. Whether you're opening your first studio or expanding your business, these tips will help you manage costs without compromising on quality. We'll chat about the importance of early budgeting, including all costs such as flooring, shelving, and more. Learn how to realistically plan your expenses and how long it will take to earn them back, as well as the value of comparing multiple quotes to find the best deals on equipment and materials.

We'll also discuss how to secure the best location and lease terms, including finding spaces without a realtor and looking for incentives like free rent periods and landlord contributions. Our design and renovation tips emphasize DIY projects and how to make your space functional, but minimalist. Join us to learn how to make the most of your buildout budget and set your business up for success!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

55. Chris Cuozzo's Rise in Custom Men's Fashion and beyond

Mon, 22 Jul 2024 04:30:00 -0400

On this week’s episode we welcome Chris Cuozzo, the owner of Christopher Cuozzo, LLC, a thriving multi-million dollar custom clothing brand. Chris shares his journey from starting his business as a side hustle in 2009 to building a distinguished company specializing in custom shirts, suits, blazers, and tuxedos. Tune in to hear Chris discuss what makes his brand unique, the inspiration behind starting his custom clothing line, and the challenges he faced in the early days.

We explore the strategies Chris used to scale his business to reach the million-dollar mark, including key financial decisions, important milestones, and the technology that has been crucial for efficient operations. Chris offers valuable advice on funding, investment, digital marketing, and customer acquisition. He gets vulnerable and honest about the challenges of business growth, lessons learned from mistakes, and how he stays motivated and balances business with fatherhood. Enjoy!

Get your first suit from Christopher Cuozzo: https://www.christophercuozzo.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

54. HOW TO INCREASE YOUR SALES BY 50%

Mon, 15 Jul 2024 04:30:00 -0400

This week, we’re giving you the inside scoop on our top sales strategies at Fixxed! Our co-host Ariel takes us through the exact sales training she uses with her staff, and how you can apply these concepts to any business in the service industry. First, we chat about the importance of really understanding your client's dream outcome. By knowing exactly what success looks like for them, you can tailor your approach to align perfectly with their goals. We also share tips on boosting your client's confidence in achieving their desired results with your product or service, making your solutions feel like the perfect fit.

We also tackle those tricky questions about time, effort, and sacrifice. How do you reassure clients about the time it takes to see results? We’ve got some great strategies. Plus, we’ll help you address any concerns about the effort required and any sacrifices they might have to make, showing them that the rewards are well worth it. Tune in for a friendly, informative chat filled with practical tips to help you connect with your clients and close more deals!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

53. LIVE COACHING CALL: KRISTEN PERKINS OF INCLYOUSION SPORTS

Mon, 08 Jul 2024 04:30:00 -0400

Today we are so excited to launch a new type of episode - a LIVE coaching call with one of our mentorship clients! Kristen Perkins is the co-founder of Inclyousion Sports, whose youth athletic programs encourage kids of all skill levels to play and learn together. Kristen began working with us in October when she was feeling every symptom of burnout. By making a few key changes in her business, Inclyousion Sports has achieved their most successful launch, doubling their enrollment compared to previous launches.

Join us for this live coaching session where we chat with Kristen about key milestones and changes she’s made, including finding a bookkeeper and making social media marketing fun again. We also answer Kristen’s questions about employee training, client retention, and KPI’s live! Enjoy!

Book a class at InclYOUsion: https://inclyousionsports.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

52. OPTIMIZE YOUR GOOGLE LISTING

Mon, 01 Jul 2024 04:00:00 -0400

In this episode, we’re talking about easy ways to optimize your Google listing! We'll walk you through the basics, like claiming and verifying your listing, so you have full control over your business profile. You'll also learn how to fill out your profile with accurate and detailed information, add professional looking photos, and write compelling descriptions that highlight what makes your business special. These simple steps can help you improve your online presence and make sure you stand out in search results.

In this episode, find out how to collect and respond to customer reviews to boost your reputation and show your dedication to great service. Plus, we'll cover how to optimize for local SEO by using relevant keywords and location-based terms. This is a free and easy way to lead customers directly to your business. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

51. Cultivating Community with Toni Pierce of The Salty Buddha

Mon, 24 Jun 2024 04:00:00 -0400

In this episode of the Business Muscle Podcast, we're excited to welcome Toni Pierce, a mom, attorney, and the awesome founder and co-owner of The Salty Buddha in Peabody and Salem. Since opening in 2020, The Salty Buddha has graduated over 150 yogis through their 200-hour Yoga Teacher Training and helped over 400 students with trauma-informed mind-body programs. Today we chat with Toni about how she created an incredible, thriving community.

Toni shares her story of juggling law school and yoga teacher training, overcoming the heartbreak of failing the bar exam twice, and finding a new direction through yoga and movement. Her journey led to the creation of The Salty Buddha, where she's made a huge impact on her community. In this episode, Toni opens up about starting her own studio without any prior business experience, the challenges she faced, and the joy of seeing her vision come to life.

Book a class at the Salty Buddha: https://thesaltybuddha.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

50. HOW TO START A PODCAST

Mon, 17 Jun 2024 04:30:00 -0400

Welcome to our milestone 50th episode! In this special edition, we chat about why we started this podcast and the challenges we faced in the beginning, from experimenting with microphones and editing software. We share how identifying our niche and target audience helped shape the direction of our show, and the importance of defining your podcast’s purpose and goals! We'll also discuss choosing the right format, creating a content plan, and developing your unique podcast brand.

Discover the essential equipment we use, our recording software, and our transition from self-editing to hiring a professional editor on Fiverr. We guide you through setting up your recording space, improving audio quality, and mastering recording techniques. We also cover our favorite tips on promoting your podcast, setting up social media, and planning ahead for success! If you’ve been itching to start a podcast, we hope this helps. Enjoy!

SAMSON MICROPHONE: https://www.amazon.com/dp/B001R747SG/ref=cm_sw_r_as_gl_api_gl_i_7CVQSERKAN6591DDEJM1?linkCode=ml2&tag=elisecaira-20

MIXER: https://amzn.to/3KKoKJh

RECORDING SOFTWARE: www.zencastr.com

PUBLISHING: www.captivate.fm

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

49. BETTER WAYS TO RETAIN YOUR EMPLOYEES

Mon, 10 Jun 2024 04:00:00 -0400

On this week’s episode we’re chatting about one of the most important aspects of your business: retaining key players. Keeping your team committed for the long term can ensure long term business health! From creating accurate job descriptions to encouraging continuous learning, we talk about actionable steps for creating an environment where employees feel inspired to stay. Learn how to keep your team motivated and committed for the long haul with these practical steps. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

48. MY IVF JOURNEY & LESSONS I'VE LEARNED ALONG THE WAY

Wed, 05 Jun 2024 04:00:00 -0400

In this special Wellness Wednesday episode, our co-host Elise gets honest and open about her IVF journey, starting from the heartbreak of losing our first baby at 26 weeks due to a genetic kidney disease. After learning that there was a high chance of loss happening again, Elise began her journey of IVF. The process was long and filled with waiting: from consultations and insurance approvals to creating a genetic "probe" for testing.

Through this process, Elise faced failed transfers, multiple egg retrievals, and timing issues that required additional tests. She shares her insights into this process and how she managed the significant emotional challenges while running multiple businesses. She shares the importance of advocating for herself, asking questions, and preparing her body for the process. We hope you enjoy this special episode offering support and advice for anyone on a similar path.

Book a FREE 20 minute pelvic floor consultation with Fixxed: https://fixxed.brandbot.io/forms/free-pt-session-mceTne.html

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

47. When its Time to Pivot Your Business with JANELLE MONTEIRO

Mon, 03 Jun 2024 04:00:00 -0400

Welcome back to the Business Muscle Podcast! In this episode, we're sitting down with Janelle Monteiro, a women’s empowerment coach, owner of Body Ambition Fitness and the new Mind Muscle Studio. Janelle's got an impressive track record, having coached 50+ fitness pros and receiving awards like the Best of North Shore. Today, we're chatting about knowing when it's time to switch gears in your business.

Throughout the episode, we chat about Janelle’s 10 year journey with Body Ambition Fitness, and ultimately what led her to the decision to pivot and launch Mind Muscle Studio. We discuss key milestones, challenges faced, and lessons she learned from 10 years as a small business owner. Janelle gets honest with us about the difficulties she faced as she launched this new chapter. Enjoy!

Follow Janelle and Mind Muscle Studio on Instagram: @janellemonteiro @mindmusclestudioma

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

46. HOW TO RUN A SUCCESSFUL AND PAIN FREE AIRBNB

Mon, 27 May 2024 04:00:00 -0400

This week on the podcast we’re talking about all things AirBNB! Our cohost, Elise, is taking us through her practical tips from three years of hosting experience at her short term rental in Ogunquit, ME. Get ready to learn the ropes of Airbnb hosting without the headache!

In this episode, we dive into the essentials: why great photos matter, how to set up your space to stand out, and using tools like Pricelabs to optimize your pricing. We'll also discuss streamlining communication with platforms like Hospitable and adding those special touches that make guests feel right at home. Plus, don't miss out on tips for ensuring top-notch cleanliness and enhancing security with smart technology. Enjoy!

Check out her airbnb here: https://www.airbnb.com/rooms/594135802897241576?guests=1&adults=1&s=67&unique_share_id=a6d961fd-674e-4874-84ce-371fd560b5fe

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

45. Esther Tetreault : Trillium Brewing Company

Mon, 20 May 2024 04:00:00 -0400

In this episode, we're so excited to chat with Esther Tetreault, the visionary founder and CEO of Trillium Brewing Company. Esther shares the inspiring journey of Trillium, from its modest beginnings in 2013 on Congress Street with just three employees, to its current status as an industry leader with over 300 employees and multiple locations in and around Boston! Trillium's growth encompasses not only beer, but restaurants, beer gardens, farms, and now their very own spirit line.

Trillium Brewing Company: https://trilliumbrewing.com/

You can find Trilium on Instagram at @triliumbrewing and Esther at @mrstrilium!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

44. 5 WAYS TO STAND OUT FROM THE CROWD

Mon, 13 May 2024 04:00:00 -0400

Ever wonder how to make your business THE go-to place? Standing out as a small business can be challenging in today’s world. Social media and email marketing can be confusing and overwhelming. So today we’re here to help give you 5 strategies you can use to make your business stand out from the crowd.

Some of these tips might surprise you - we discuss everything from branding (even if you’re not a graphic designer) to continuous innovation. But we also chat about the easy steps that you don’t want to overlook - like showing up in the community, and providing excellent customer service. Whether your business is brand new or needs a revamp, this episode is for you.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

43. ROB VELASQUEZ - BACKYAHD BOSTON

Mon, 06 May 2024 04:00:00 -0400

Today we welcome Rob Velasquez to the podcast! Rob is the Co-owner of Backyahd Boston and The Yahd Southie. When he started his own personal training business from scratch he built it up to 50-70 clients a week. When COVID hit, he decided it was time to take the leap and open his own brick and mortar location. Today we chat with Rob about how COVID was one of the best things that could have happened to his career, how he manages his own fitness routine with a business and a 6 week old baby at home, and how he avoids the “competition” mindset when it comes to the Boston fitness scene. Enjoy!

Book a class at Backyahd: https://www.backyahdbos.com/backyahd

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

42. LONGEVITY WITH JOHN WELZ

Wed, 01 May 2024 04:00:00 -0400

In this Wellness Wednesday episode, we're joined by John Welz, owner of Crossfit Ares in Wilmington, MA. As a Crossfit gym owner and Fixxed ambassador, John brings a wealth of experience in promoting long-term health and overall well-being to his members. Today we chatted with John about the changes he went through that led him to prioritize long-term health and longevity in his fitness approach.

In this episode, John debunks common misconceptions around strength training and Crossfit - and gives us strategies on how to change your mindset around the gym. He gives us the truth about how nutrition, mindset, and flexibility are all key components to longevity, and gives us simple ways to start even if you’re nervous about grabbing a set of heavy weights. We seriously could have talked to John about this topic all day. Enjoy!

Book a class at Crossfit Ares: https://www.crossfitares.com/

Follow John and Crossfit Ares on Instagram: @coach_jwelz91 and @crossfitares

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

41. SOLOPRENEUR TO BUSINESS OWNER

Mon, 29 Apr 2024 04:00:00 -0400

Today we’re talking about the transition from being a solopreneur (running a one-person show) to becoming a business owner and leading a team. While there’s pros and cons to each, we love to see our businesses scale and create massive impact. But where do you even start when you’ve been running the business yourself for so long?

Today we chat about our favorite ways to identify which tasks you can and should delegate. We discuss some of our favorite ways to streamline training new staff (get those processes in place!) and how to make sure you’re hiring the right people. We even get real about what it’s like to let someone from your team go. We hope this episode kicks off your business growth!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

40. Leigh Kellis, The Holy Donut

Mon, 22 Apr 2024 03:00:00 -0400

Today we welcome Leigh Kellis to the podcast! Leigh is the founder and co-owner of The Holy Donut! Leigh started her idea for the Holy Donut in 2010 making potato based donuts in her kitchen. Now she runs a donut empire with 5 locations in Maine and 100 employees.

We chat with Leigh about the early days of her donut business and how she and her dad did the entire buildout themselves. Leigh gets honest with us about how her donut shop helped her to heal from divorce and an eating disorder, and how she wrote 3 books all while managing the rapid growth of her business. We hope you enjoy this episode!

Visit the Holy Donut: https://www.theholydonut.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

39. ARE YOU READY TO QUIT YOUR 9-5 JOB?

Mon, 15 Apr 2024 04:00:00 -0400

So you think you might be ready to take the leap and go all in on your business? Hell yes! Nothing fires us up more. But before you jump, here’s a few key things you may want to ask yourself to see if you’re actually ready to leave your full time gig. These are the questions we asked ourselves before ever considering leaving our 9-5 jobs and opening our businesses.

Have you put in the hours to map out your business model, test the market, and network? Are you ready to be on 24/7? Do you have a plan for your health insurance and retirement? Do you have savings in case your business isn’t able to pay you right away? While these questions may seem scary - we’re breaking them down to show you how they might be more realistic than you’d think. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

38. Michael Oxton, Night Shift Brewing

Mon, 08 Apr 2024 04:00:00 -0400

Today we had the absolute pleasure of sitting down with Michael Oxton, co-founder of Night Shift Brewing! Michael takes us way back to the early days of Night Shift, when he and two friends bought a “brew at home” kit and started making beer in their Sommerville apartment. They opened their first location in Everett in 2012 where they brewed 250 barrels of beer. Fast forward to today when they brew 35 thousand barrels of beer annually!

Michael walks us through some of the keys to success in this industry - including switching from bottles to cans, starting a distribution company, and saying “no” to a massively tempting deal for the name “Night Shift.” Michael is so down to earth, and has never let his success cloud his vision of the company mission. We absolutely love this conversation. Enjoy!

Night Shift: https://nightshiftbrewing.com/

Follow Night Shift on Instagram: https://www.instagram.com/nightshiftbrewing/?hl=en

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

37. Kristina Coccoluto - a Breast Cancer “Previvor”

Wed, 03 Apr 2024 07:30:00 -0400

Today we welcome Kristina Coccoluto to the podcast for a Wellness Wednesday episode! Kristina is a “previvor” born with the BRCA1 mutation, leaving her with an 87% lifetime risk of being diagnosed with breast cancer and a 60% risk of being diagnosed with ovarian cancer. She took her circumstances into her own hands and had a risk-reducing double mastectomy.

Kristina has been raising funds and awareness for the cancer community for over a decade, and has used her story to spread awareness and become a motivational speaker to empower others. Kristina is an absolute powerhouse, and ran the Boston marathon 28 weeks after having her second surgery, a complete hysterectomy. This conversation is an absolute inspiration. Enjoy!

Follow Kristina on Instagram: https://www.instagram.com/kristinacoccoluto/?hl=en

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

36. PLANNING A WEDDING WHILE RUNNING A BUSINESS

Mon, 01 Apr 2024 04:00:00 -0400

Just like that - it’s our co-host Ariel’s wedding week! We can’t believe how quickly this wedding season snuck up on us. Today we’re chatting about the behind the scenes of how she planned a wedding while running two locations of her business! And when you break it down, planning a wedding and running a business aren’t really all that different.

Ariel shares with us how she stayed organized by having quarterly meetings with her fiance (not the most romantic date, but necessary)! She tells us the ins and outs of budgeting for a wedding, simple ways to cut costs, and how relying on the people in your life for support can be an absolute game changer. Ariel is so incredibly grateful for a smooth wedding planning process, we hope you enjoy this conversation!

Follow Ariel’s wedding DJ: https://www.instagram.com/_dj_dukes/?hl=en

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

35. Jackie Zuk, Next on Scene Media

Mon, 25 Mar 2024 03:30:00 -0400

Today we welcome Jackie Zukerman, the founder and owner of Next on Scene Media to the podcast! Jackie launched the Next on Scene podcast in 2014 from her makeshift recording studio in her guest room closet. It rapidly expanded, and now has over 15 thousand listeners a month! Her company works with clients for everything from consulting, to social media strategy, to advertising, and so much more! Jackie is also the owner of her own magazine, which now has an international presence.

Jackie is a wealth of knowledge about everything public relations. Today she shares with us her top tips to create your own personal brand, how to nail your social media strategy without getting overwhelmed, and what it actually takes to launch a successful podcast. Enjoy!

Work with Jackie here: https://nextonscene.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

34. 9 WAYS TO INCREASE SALES FROM YOUR WEBSITE

Mon, 18 Mar 2024 03:30:00 -0400

Today we’re chatting about all things websites! Developing your website can feel overwhelming, but it doesn’t need to be complicated. That’s why we’ve compiled our top 9 tips to consider when creating your website content. The user experience can be a make or break when clients are browsing your services. By implementing these strategies, you can make sure that your website traffic is actually translating into customers.

Today we chat about how to create a solid “About” page, how to nail down clear and effective pricing, and the “mom and dad test” to see how user-friendly your website actually is. We also discuss how to create engaging content on your website so that clients get a clear understanding of the services you provide, and the problems you can solve for them. Enjoy!

Work with Some Fuzzy (videographer): https://somefuzzy.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

33. Becky Robinson, BoldBody Activeware

Mon, 11 Mar 2024 02:00:00 -0400

Today we welcome Becky Robinson to the podcast! Becky is the founder of Boldbody Active, an activewear company that encourages breaking out of your comfort zone, nurturing confidence and finding your inner bold. Becky founded Boldbody as a way to bring fun leggings to social outings like bar crawls, but it quickly grew into a fitness and wellness brand that empowers women of all shapes and sizes.

Today we chat with Becky about how she built Boldbody to the brand it is today, how she has stayed true to her mission, and how COVID significantly impacted her business. Becky gets honest with us about how she pivoted from their original line of bold leggings to lifestyle pieces like dresses and bras due to manufacturing issues. Becky is so incredibly authentic and genuine in this episode. Enjoy!

Find your Boldbody activewear: https://www.boldbodyapparel.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

32. BALANCE YOUR HORMONES NATURALLY WITH ASHLEY FLYNN

Wed, 06 Mar 2024 01:00:00 -0400

It’s Wellness Wednesday, and today we welcome Ashley Flynn to the podcast! Ashley has been a nutritional therapy practitioner for the last 8 years, is also a certified autoimmune coach and herbalist. She is the owner of Hometown Health and Wellness in North Reading, where she sees clients for everything from hormonal imbalances, to fertility issues, to autoimmune diseases and conditions.

Today we chat with Ashley about all things hormones. Today we’re deep diving on easy ways to improve your hormones for better sleep, better energy, and better overall health! Ashley takes a friendly and welcoming approach, and gives us easy to implement strategies to start seeing changes now. Enjoy!

Work with Ashley here: https://www.hometownhealthwellness.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

31. 7 FREE WAYS TO HELP HAVE A SUCCESSFUL LAUNCH

Mon, 04 Mar 2024 01:30:00 -0400

Today we’re chatting about seven FREE strategies you can use to make sure that you nail your first launch. Whether you’re launching a brand new business or launching a new service or product, these seven things will make sure it goes as planned. Launching a new service or product doesn’t have to break the bank if you approach it the right way. Today we chat about how to create free content to generate interest, how to connect with influencers in your industry, and how to build the hype around your launch! Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

30. Andrea Isabelle Lucas, Barre & Soul

Mon, 26 Feb 2024 02:00:00 -0400

Today we are chatting with Andrea Lucas, founder of Barre & Soul. Andrea became a single mom as a teen and rebuilt her life after surviving domestic violence. Barre & Soul, which started as a small barre and yoga studio, has become a multimillion dollar business and grown to 4 locations. Andrea is a speaker, a feminist, and has even written her own book, “Own It All.”

Today we chat with Andrea about how she started over after becoming a teen mom, how she found her voice through group fitness, and how she took the leap of faith to fulfill her lifelong dream of becoming an author.. Andrea is crazy devoted to helping women stand up for themselves and take radical personal responsibility for their own happiness. Enjoy!

Take a class at Barre & Soul: https://www.barresoul.com/

Find Andrea’s book, “Own it All” on Amazon: https://www.amazon.com/Own-All-Only-Person-Change/dp/1633538540

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

29. WHY YOUR SALES STRATEGY ISN'T WORKING

Mon, 19 Feb 2024 01:30:00 -0400

Struggling with sales? Today we’re talking about 5 reasons why your sales strategy might be failing. We’ve learned quite a few things the hard way over the years. Now we’ve refined our processes, and nailed down the sales strategy that actually works. Today we start with the basics and cover how to find your ideal client, which makes sales not feel so “salesy.” We chat through ways to align your sales strategy with your overall business goals, how to avoid common sales pitfalls, and how to train your team to create exponential growth. We hope you enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

28. Mike Sjogren, Real Estate Investor

Mon, 12 Feb 2024 01:30:00 -0400

Today we are thrilled to welcome Mike Sjogren to the podcast! Seven years ago Mike had a life changing event that made him decide he was done trading time for money in the corporate world. He launched his own short term rental business starting with just one rental property, which grew to 15 in the first year, and over 80 today!

Join Mike’s STR Masterclass: https://www.strsecrets.com/

Find Mike on Instagram: https://www.instagram.com/the_airbnbguy/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

27. BULLETPROOF YOUR LOWER BACK

Wed, 07 Feb 2024 01:00:00 -0400

Welcome back to another wellness Wednesday episode! Today we’re chatting about how to bulletproof your lower back. Your lower back is crucial to performing daily movements such as picking up your child and carrying groceries, but all too often can cause nagging pain and discomfort.

Today we’re talking about all the sneaky causes of lower back pain (you probably didn’t know some of these cause back pain!), and 4 actionable steps you can start taking today to manage your symptoms. Whether you’ve been dealing with back pain for years or just want to prevent lower back pain from creeping in, this episode is for you. Enjoy!

Book a FREE physical therapy consultation with Fixxed: https://fixxed.brandbot.io/forms/free-pt-session-mceTne.html

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

26. THE MINDSET SHIFT EVERY BUSINESS OWNER NEEDS TO MAKE

Mon, 05 Feb 2024 02:00:00 -0400

Based on data but the U.S. Bureau of labor statistics in 2022, 65% of businesses fail within the first 10 years. Since businesses fail way too often, today we’re talking about why you should be steering clear of ways to make a quick buck, and instead thinking about the long term health of your business. The strategies you implement early can dramatically change the forecast of your business.

Some of our favorite tips to improve the longevity of your business include learning before you jump to earning, avoid the temptation of quick wins, and invest in the things that matter - like the right people on your team. We want to scream this from the rooftops, it is crucial to start implementing processes and strategies for everything in your business. We hope you enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

25. Antea Amoroso, Antea Amoroso Design

Mon, 29 Jan 2024 06:00:00 -0400

Today we welcome Antea Amoroso to the podcast! Antea is the founder of Antea Amaroso Designs. She launched her business in 2011, after designing multiple handmade pieces of decor and signage for her own wedding. Her passion quickly turned into a signage rental business and grew to become one of the top vendors at the most popular wedding venues throughout New England. Once COVID happened in 2020, she needed to pivot, and her sweet little boutique quickly expanded into an online presence. She began designing apparel, accessories, and so much more. Antea is so well known in this area for her amazing energy and genuine nature and people have taken notice with over 25k followers on instagram. She gives honest and open about changes her business faced especially recently in 2023 !

Register for our FREE 30 minute webinar, Why You Should Be a Cash Based PT: https://fixxed.brandbot.io/forms/cash-based-pt-webinar-WjSLdz.html?fbclid=PAAabVxaWkuRoERv0G06RrS7LtE39t4-onYVEW4sU01DdFp2p0eprkHegZi_0_aem_Ae-Eptstvjw_H-W5NN-DgXDEpf9nrfWxkOXjW6IuvSQKkBQFBY_ROE4J-q7PTAwMvzk

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

24. FIVE ways to win back your time

Mon, 22 Jan 2024 03:30:00 -0400

5 ways to get back your time! Time is your most valuable resource! You can always make more money, but you can’t increase the amount of time you have in a day. How often do you feel like you were “busy” all day, but have nothing to show for it? Today we’re chatting about our 5 favorite hacks to increase your efficiency, so that you don’t feel like your time is slipping away.

We chat about how to use AI to draft emails and Instagram captions, how to batch content for your social media presence, ways to improve your processes, and how to delegate the tasks that you don’t enjoy doing. We use these systems in our businesses every single day, so that we can free up time to focus on the things we’re passionate about. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

23. Manny Lubin, Slate Milk

Mon, 15 Jan 2024 04:00:00 -0400

Today we welcome Manny Lubin, co-founder of Slate Milk to the podcast! Slate Milk is a high protein, lactose free chocolate milk company that strives to give chocolate milk a “clean slate.” Slate has seen massive growth since their Kickstarter campaign in 2019, making an appearance on NBC’s Shark Tank, and successfully launching to top retailers such as Whole Foods, Wegman’s, and Harris Teeter.

Today Manny tells us about his journey with Slate, including how to build a team of 50 employees, how to stay focused when things don’t go as planned, and how they’ve successfully raised over $25 million. We hope you love this episode as much we do!

To get hooked on Slate Milk: https://slatemilk.com/

Slate Milk episode of Shark Tank: https://www.youtube.com/watch?v=JxjZSWB87xg

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

22. WHAT WORKED (AND WHAT DIDN’T) IN 2023

Mon, 08 Jan 2024 04:00:00 -0400

2023 was a year of growth for both of us, as well as our businesses. Today we get brutally honest about all of the things that did, and didn’t go as planned this year. We’ve realized that failure is a normal part of the process when working towards your goals, and that taking the time to reflect on your challenges can set you up for much more success.

On today’s episode we chat about everything from how we failed our first virtual launch, what to do (and not to do) when setting expectations with your staff, and why it is absolutely vital to track key performance indicators in your business. We hope you enjoy this episode!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

21. Why you NEED to be doing assisted stretching in 2024

Wed, 03 Jan 2024 03:00:00 -0400

We’re back this week with another bonus Wellness Wednesday episode! Today we’re unpacking the buzz around assisted stretching. We’re huge fans of the benefits of assisted stretching, which include increased range of motion, decreased muscle soreness, improved circulation, and even decreased stress!

Today we unpack all of the myths around assisted stretching - because not all stretches are created equal! We discuss why assisted stretching is so much different than stretching on your own at home, and how assisted stretching could be the key to improving your long term health and longevity. If you’ve heard this buzzword flying around, you’re not going to want to miss this episode!

Book your first assisted stretching session at Fixxed: https://www.fixxedstudios.com/

Join our FREE Why you Should be a Cashed Based PT Webinar here: https://fixxed.brandbot.io/forms/cash-based-pt-webinar-WjSLdz.html

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

20. Laura-Marie Small , Kidcasso

Mon, 01 Jan 2024 01:45:00 -0400

Today we welcome Laura-Marie Small to the podcast! Laura-Marie is founder of Kidcasso Art Studio. Kidcasso is dedicated to providing kids from age 1 to 18 a safe space to play, create, explore, and discover. Laura was diagnosed with a language based learning disability at the age of 8, and has continued to prove herself over and over again.

Today we chat with Laura-Marie about how she built Kidcasso by starting from the bare minimum - out of a shed in her own backyard. She tells us about the challenges of growing from one studio to two, and how she now navigates owning 3 businesses and being a mom of 3. We hope you enjoy this conversation as much as we did!

Book a class at Kidcasso: https://www.kidcassoart.com/

CASH BASED PT Webinar https://fixxed.brandbot.io/forms/cash-based-pt-webinar-WjSLdz.html

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

19. 6 Pieces of Advice for Every New Business Owner

Tue, 26 Dec 2023 04:30:00 -0400

This week on the podcast, our top 6 favorite pieces of business advice! While some of these may conflict with what you’re heard elsewhere, here’s the top 6 things that we truly believe have gotten us to where we are.

Today we chat about a few of our favorites, like how important it is to say yes to every meeting, even when you’re busy. Know your financials in and out, or connect with someone who can help you! Don’t be a jack of all trades, be a master of your one thing. And most importantly, show up for other people before you ask something of them. We want to shout all of these tips from the rooftops. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

18. Jody Merrill, BTone Fitness

Mon, 18 Dec 2023 01:15:00 -0400

Today we welcome Jody Merrill to the podcast! Jody is the owner and founder of BTone, one of New England’s fastest growing fitness chains. She opened her first BTone in 2010, grew to multiple corporate locations, and has since franchised to a total of 16 locations. Jody knew that the pilates world was missing something, and brought her own unique fun, energetic style to the scene.

Today we chat with Jody about how she designed her very own reformer machine to fit her specific needs, how she opened multiple locations that were all self funded, and the challenges of becoming a franchise. Jody is one of the most down to earth people you will ever meet. We hope you enjoy!

Book a class at Btone: https://www.btonefitness.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

17. Three ways to build your email list

Mon, 11 Dec 2023 01:00:00 -0400

On today's episode of the Business Muscle Podcast, we're diving deep into the world of email list building—a crucial aspect of modern marketing and business growth. Whether you're a seasoned marketer or just starting out, building an email list is essential for reaching and nurturing your audience.

In this episode, we'll explore three key strategies to help you jumpstart your email list growth: creating valuable lead magnets, optimizing your website and landing pages, and leveraging social media and content marketing. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

16. Don't Fall for these 4 Pelvic Floor Myths

Wed, 06 Dec 2023 01:00:00 -0400

We are back with another wellness Wednesday episode! Today we’re talking about four common pelvic floor myths, and why you shouldn’t fall for them! Did you know that just doing kegels could actually be making your pelvic floor symptoms worse? Today we cover what’s true, what’s not, and everything in between.

There are so many simple, easy, and effective strategies you can start implementing today to start taking better care of your pelvic floor health, and Dr. Ariel tells us exactly where you can start. We hope you enjoy!

Book a free 20 minute pelvic floor consultation with Fixxed: https://fixxed.brandbot.io/forms/free-pt-session-mceTne.html

Pelvic Floor 101 Online Course: https://fixxedlab.teachable.com

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

15. Danielle Harasek, AGLOW

Mon, 04 Dec 2023 03:00:00 -0400

Today we welcome Danielle Harasek to the podcast! Danielle is the owner of two AGLOW Airbrush Tanning studios in North Andover, MA & Windham, NH, and is President of Sales & Marketing for the AGLOW franchise. When Danielle was 32, she decided she needed drastic change in her life, so she finally decided to go all in and become an entrepreneur.

On today’s episode, Danielle tells us about her journey from being a client, to becoming social media manager, to becoming an owner of two locations in just 4 years. We talk about the incredible benefits of being a franchise owner, and how this helped her become a successful leader. She talks us through the challenges of being a mom to a two year old while running two successful locations, even if it means waking up at 4am to make it all happen. We hope you enjoy this interview as much as we did!

Book a session with AGLOW North Andover, MA: https://www.aglownorthandover.com/

Book a session with AGLOW Windham, NH: https://aglowwindhamnh.com/

Follow AGLOW on Instagram: @aglow_official, @aglow_windhamnh @aglow_northandover

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

14. Why we DON'T do Black Friday deals anymore

Mon, 27 Nov 2023 01:15:00 -0400

Tune in for the reasons why we DON’T do Black Friday deals! Today on this solo episode, Elise talks us through the reasons why constantly discounts and deals may not actually be doing you any favors. Contrary to popular belief, Black Friday deals may be teaching your customers to wait for you to discount your services.

While we understand that doing a discount is tempting to see a revenue increase, the clients you obtain with a deal are likely not your long term clients. In today’s episode, Elise gives us her favorite strategies for maintaining her current customers and acquiring new ones instead. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

13. Julianna Curtis, The Energy Barre

Mon, 20 Nov 2023 02:00:00 -0400

On today’s episode we welcome Julianna Curtis, owner of the incredible movement studio, the Energy Barre! Julianna is a mother of 2 and the visionary and founder behind the Energy Barre. She started her entrepreneurial journey over a decade ago when she opened her very first location. Since then her business has expanded, now with three thriving brick-and-mortar locations as well as THE DROP, her very own on-demand fitness app.

On today’s episode, Julianna shares how she built multiple locations from the ground up, how she manages being both a mom and a business owner, and how she manages the challenges of being vulnerable on social media. You’re not going to want to miss this interview - enjoy!

Book a class at the Energy Barre: https://www.theenergybarre.com/

Follow the Energy Barre and Julianna on Instagram @the_energy_barre and @julianna.curtis.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

12. How to Start a Business

Mon, 13 Nov 2023 01:00:00 -0400

On today’s episode, we talk about the 3 crucial steps to take in order to launch a business. While launching a business can seem overwhelming and scary, today we’re talking about why it’s not as daunting as you might think. If you think you might be ready for entrepreneurship, this episode is for you! We talk about three key steps: forming your LLC, forming your business bank account, and setting up payment processing. If you like today’s episode, be sure to check out our FREE Business Starter Checklist below. Enjoy!

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

11. Katie Figueroa, Fig Balloon Co.

Mon, 06 Nov 2023 01:00:00 -0400

On today’s episode we welcome Katie Figueroa, owner and founder of Fig Balloon Co.! Katie launched Fig Balloon Co. in 2018 as a creative outlet because she was tired of working her data entry day job. Katie shares how she built her company with no partners and no investors, initially cold emailing local businesses and delivering balloon arrangements out of her Honda Accord.

Now, in 2023, Katie has two full time employees and her own studio space in Beverly, MA! What started as 2-3 $250 deliveries per week, has grown into 12-15 $1000 balloon arrangements per week. You do the math! Katie shares the struggles of getting her business off the ground on her own, how she grew her instagram following to 11K, and how she rapidly grew her company to work with massive companies like Dunkin Donuts. You don’t want to miss this episode. Enjoy!

Fig Balloon Co: https://www.figballoonco.com/

Follow Fig Balloon Co on Instagram: https://www.instagram.com/figballoonco

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

10. How Dry Needling Changed My Life

Wed, 01 Nov 2023 01:00:00 -0400

Today we’re introducing a new style of episode - our first wellness episode! Today we chat with co-host and physical therapist Dr. Ariel Hovland about her experience with dry needling and how it changed her life. If you’ve never heard of dry needling before, this episode is for you! We talk about the history of dry needling, what it does, and what to expect during a dry needling session.

The benefits of dry needling include: reduced muscle spasms, injury treatment and prevention, improved blood flow and tissue healing, and so much more! Today we talk about how it can be used as a treatment for lower back pain, shoulder or hip pain, plantar fasciitis, neck dysfunction, tendinitis, tennis elbow, and muscle spasms. We’re hooked on dry needling. Enjoy!

If you haven’t been to Fixxed before, come try your first dry needling session for $49! https://www.fixxedstudios.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

9. 3 Strategies for Boosting Client Retention

Mon, 30 Oct 2023 01:00:00 -0400

In this episode, we'll dive into three strategies that can significantly improve your client retention rates, and ensure the success of your enterprise. Client retention is one of the most important metrics we look at month to month, because it gives us a great glimpse into the health of the business. Today we discuss three of our favorite strategies to improve client retention including: delivering exceptional customer service, providing ongoing value, and developing a loyalty program for your members. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

8. Justina Langone , The Remedy Exchange

Mon, 23 Oct 2023 00:15:00 -0400

On this week’s episode of the Business Muscle Podcast we welcome Justina Langone! Justina is the owner of The Remedy Exchange in Wakefield, MA, a superfood cafe dedicated to revolutionizing the way we perceive healthy eating.

Justina tells us about every step she took to open a food and beverage business with zero previous experience in the field, and how she found two investors who believed in her mission. She gets vulnerable about the pros and cons of working with investors, and shares her goals for the business as she shifts her focus to expansion and growth. Enjoy!

The Remedy Exchange:

https://the-remedy-exhange.square.site

Follow the Remedy Exchange and Justina on instagram at: @theremedyexchange and @justinalangone.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

7. FIVE Essential Productivity Tools: Unleashing Efficiency in Your Business

Mon, 16 Oct 2023 00:15:00 -0400

In today’s episode of the Business Muscle podcast, we talk about five game-changing productivity tools that have transformed the way we work and elevated our business efficiency. Whether you're a solopreneur, a startup founder, or a part of a thriving enterprise, these tools are designed to revolutionize the way you operate, helping you save time, streamline processes, and boost overall productivity. Today we discuss our top five favorite tools: Canva, VLLO/Videoleap, Monday, Brandbot, and Chat GPT. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

6. Meaghan St Marc , Co-Founder Rev’d Indoor Cycling

Mon, 09 Oct 2023 00:15:00 -0400

On today’s episode, we chat with Meaghan St Marc, owner of Rev’d Indoor Cycling Studios. Meaghan chats with us about how she and her partner, Clyde Simms, built the brand of Rev’d from the ground up. Meaghan has been in the business for over 9 years, and has a world of expertise about building a successful brand.

There are so many good takeaways in today’s episode, we can’t wait for you to tune in!

Book a class at Rev’d Indoor Cycling: https://revdindoorcycling.com/

Follow Rev’d and Meaghan on Instagram @revdindoorcycling and @meagstmarc.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

5. How to Turn your Side Hustle into a Six Figure Business - The Fixxed Story

Mon, 02 Oct 2023 00:15:00 -0400

In today’s episode, we chat with co-founder of Fixxed Studios and Business Muscle Podcast co-host, Ariel Hovland. Her unique story includes getting her doctorate in physical therapy and then almost leaving the profession, but instead finding a way to do things on her own terms.

Ariel started her dream business as a side hustle, doing a technique called “dry needling” for clients she saw after class at the gym. But after getting laid off from her full time job during COVID, she decided that if she were to start over from scratch, she wanted to open her own business. With a business partner who was 7 months pregnant in the middle of a global pandemic, her side hustle exploded into a 6-figure business in four months.

Ariel talks about her experience leaving her full time job, what it was like to decide to take the leap, and how she managed the fear of “what if” that she experienced throughout the process.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

4. How to Scale to Five Businesses in 3 Years - The Sweat Fixx Story

Mon, 25 Sep 2023 00:15:00 -0400

In today’s episode, we chat with owner of Sweat Fixx and Business Muscle Podcast co-host, Elise Caira. Her story includes leaving her full time job and launching a revolutionary fitness studio with no investors and no partners. Within 3 years, she successfully scaled her business to 5 locations.

Elise was always interested in entrepreneurship from a young age. After graduating from Bentley, she started her career in public accounting, but was always brainstorming ideas for a fitness studio behind the scenes. Elise launched Sweat Fixx by herself, all while managing polycystic kidney disease, the loss of her mother, and the loss of a baby at 6 months.

Elise tells us about her experience going from public accounting to business owner, how she built and manages a successful team, and how branding was key for her since day one.

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

3. Mastering Your Lease: 5 Key Factors to Consider Before Signing

Mon, 18 Sep 2023 00:15:00 -0400

Leasing a commercial space is a significant decision that can have a profound impact on your business's success. In this episode, we talk about five key factors you must consider before putting pen to paper. On today’s episode we discuss everything from lease duration and renewal options, to gross rent and triple net, to maintenance fees and tenant improvement allowances. These are the tips we wish we had before ever signing a lease on a space. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

2. Three reasons you should have a business partner (& how to ensure success)

Mon, 18 Sep 2023 00:15:00 -0400

On today’s episode, we explore the world of business partnerships and uncover the strategies that lead to success. Whether you're considering taking on a partner or you're already in a business partnership, this episode is filled with insights to help you navigate the journey.

We’ve been business partners for 3 years, and can’t recommend having a business partner enough. We’ll talk about the benefits of having a business partner such as unique expertise and skills, shared workload, and expanding your network. We’ll also talk about our favorite tips to improve your communication, create a shared vision, and create regular meetings to reflect on the past week or month. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

1. Three Key Steps to Take Before Launching Your Business

Sun, 17 Sep 2023 13:30:00 -0400

Welcome to the first episode of the Business Muscle Podcast! We love seeing other entrepreneurs get excited about taking the leap. In our first episode, we cover three crucial steps you should take before signing a lease. These pre-lease steps will set the stage for a successful business launch. Today we discuss how to build out your financials, how to develop a name and logo that are unique to your business, and how to start building out your email list! These three steps are the very first three things we recommend doing when launching your business. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

Search to see if your trademark is taken: https://www.uspto.gov/trademarks/search

FIXXED: https://www.fixxedstudios.com

SWEAT FIXX: https://www.sweatfixx.com/

Welcome to the Business Muscle podcast!

Tue, 29 Aug 2023 21:00:00 -0400

Welcome to the Business Muscle Podcast, where we empower entrepreneurs to transform their businesses into unstoppable empires!

I'm Elise, a CPA turned serial entrepreneur. And I’m Ariel, a seasoned physical therapist and business owner. We're two female entrepreneurs with a passion for helping small business owners like you achieve massive success.

With our combined expertise, we've scaled to an impressive 7 businesses in less than 7 years, and guess what? Each of them was profitable right from the start. But we didn't stop there! We're here to share our secrets, strategies, and insider tips to help you turn your business idea into a thriving reality.

And we're not just about business. As a physical therapist and a fitness instructor, we'll also sprinkle in some fitness and wellness tips along the way.

Join us on the Business Muscle Podcast every Monday as we guide you step by step towards financial freedom and building the business of your dreams.

It's time to level up your business. Get ready to flex your business muscle!