Your IG bio is where people decide (in seconds) if they’re going to follow you or click away.

If they don’t follow you, they don’t get nurtured. They don’t see your content, and they don’t become a client.

If your goal is to fill your caseload with private pay clients, your bio needs to be doing a LOT more heavy lifting than you think!

In today's episode, I'm diving into how to optimize your IG bio to attract private pay therapy clients.

In this episode, I cover:

• Why your IG bio is a conversion tool (not just a formality)
• How your bio impacts follows, consult calls & paying clients
• What to include in your name field for better searchability
• Why clients aren’t searching your credentials + what to use instead
• The crucial 3-line bio formula
• How to make your bio instantly clear + easy to scan
• Why your links should be simple + what to prioritize
• The importance of having an intro call scheduler in your bio
• How using your client’s language increases connection + conversions
• Common bio mistakes that are costing you followers and clients

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Original IG bios shared in episode
• Connect with Kristina on IG @amindfuljourneyllc
• Connect with Ashley on IG @thatanxietytherapist
• Connect with Megan on IG @everworthcounseling
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Honestly though? Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!!

In today's episode, I'm sharing what’s working with Instagram Reels in 2026.

In this episode, I cover:

• Why shorter reels (under 10 seconds) are still dominating
• How spicy & opinionated framing makes content more engaging and shareable
• Why showing your face is non-negotiable for building trust + converting clients
• How intentional B-roll helps tell a story & improves overall performance
• Recreating content that’s already working instead of constantly starting from scratch
• Shifting from “you” content to “I/me” content to build a stronger connection
• Why your voice matters more than generic AI-generated content
• Asking specific questions to boost engagement + build community
• Using ultra-specific hooks + strong conviction to drive follower growth & consult calls
• Why you shouldn’t delete underperforming posts or “post and ghost”
• Treating content creation like it’s part of your job because consistency matters

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• My oldest daughter reel
• My daycare reel
• My raising your rates by $100 reel
• My spitting out coffee reel
• My clown reel
• My unhinged Q reel
• My rates reel
• Morgan’s reel
• Amma’s reel
• Megan’s reel
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Irene primarily works with millennial women who are struggling with relational and complex trauma. She is a mom of a toddler boy and expecting baby number 2. She knew that her life's work would be best served by balancing motherhood and her career.

By the time this episode is released, Irene will most likely have her 2nd little one here! Our conversation is SUCH a powerful reminder that you truly get to build your business around your life (not the other way around).

In today’s episode, we’re talking about building a private pay practice as a new mom.

In this episode, we cover:

• Why Irene chose to start her private practice at 8 months pregnant
• How her initial insurance-based model led to burnout + wasn’t sustainable long-term
• Irene’s decision to niche down + get more support inside PPA
• How Irene transitioned off insurance panels in intentional “tiers”
• Her deeper “why” behind building a private pay practice
• Embracing big life transitions and trusting that you CAN build what you want
• Learning the power of saying “no” and prioritizing aligned, ideal-fit clients
• Building a business that fits your life instead of one that just “looks good on paper”

Connect with Irene:

• Follow on Instagram @talktoirene
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Honestly? Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND supportive stream of income!

I knew it was time to dive in and give you allll the deets here! In today's episode, I'm diving into how I earned $200,738 from brand deals in 2025 as an Instagram therapist.

In this episode, I cover:

1. Why brand deals can be a flexible + high-profit income stream
2. Keeping ethics in mind when you’re doing brand deals
3. Why influence over numbers matters
4. How to create content that brands can see themselves in
5. How to normalize selling by sharing consistent & unsponsored recommendations
6. How to choose your model for brand deals
7. Why long-term partnerships + pitching consistently = the most sustainable growth
8. Using affiliate links to build skills + create trust with your audience

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. Get started on ShopMy
2. The Talent Agency I work with
3. This episode is sponsored by Alma, the financially rewarding way to go in-network
4. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
5. Private Practice Academy Bundle (PPA)
6. Reels Membership
7. Business Coaching Waitlist
8. Free training
9. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

But today’s guest, EMDR therapist Carolyn Solo, is proof that simply is NOT true!

Carolyn has built an incredibly successful second business, helping therapists launch EMDR intensives. I had the pleasure of being her 1-1 business coach as she made this transition and scaled beyond clinical therapy!

And no, she didn’t have thousands of followers on Instagram either. She’s had a very small and highly niche audience!

In today’s episode, we’re talking about scaling beyond 1-1 therapy with a small Instagram audience.

In this episode, we cover:

1. How Carolyn built a successful second business w/a small, highly niche audience
2. Why micro-niching can lead to stronger results, deeper trust & higher conversions
3. Carolyn’s journey from a full private practice to offering EMDR intensives
4. Key benefits of adding EMDR intensives as a therapist
5. What Carolyn learned while figuring out the intensive model in real time
6. The REAL reason Carolyn started coaching other therapists on intensives
7. How launching a podcast + 2nd Instagram page helped her grow her authority
8. Why high-ticket offers should also be high-touch for the best client results
9. Carolyn’s advice for therapists w/a small audience who want to launch something new

Connect with Carolyn:

1. Follow on Instagram @futuretemplateparent and @integritas_intensive_emdr
2. Listen to the Future Template Parent Podcast
3. Check out her website

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. Get Carolyn’s Free EMDR Workbook
2. This episode is sponsored by Alma, the financially rewarding way to go in-network
3. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
4. Private Practice Academy Bundle (PPA)
5. Reels Membership
6. Business Coaching Waitlist
7. Free training
8. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497).

This time, though? I set a lofty goal of 50. After the initial 3-day flash, I had 21. Unfortunately, that was only 42% of my goal, and nowhere near where I wanted to be. Instead of spiraling, I looked at the data. I want to share allll the nitty-gritty details with you here!

In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.

In this episode, I cover:

1. What went into the 3-day PPA flash sale
2. The initial results + red flags happening mid-launch
3. How I used the data to diagnose the REAL problem instead of spiraling
4. Why I added a 24-hour extension + led with transparency
5. Strategic pivots I made + turnaround results
6. The biggest lesson I learned from this launch
7. Why knowing your numbers is essential if you want to scale like a CEO

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. This episode is sponsored by Alma, the financially rewarding way to go in-network
2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
3. Private Practice Academy Bundle (PPA)
4. Reels Membership
5. Business Coaching Waitlist
6. Free training
7. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby.

Not only did I take a long maternity leave, but I stopped 1:1 work MONTHS before my due date. And guess what? My business still THRIVED!

In today's episode, I'm talking about how I earned $854,316 in 2025.

In this episode, I cover:

1. How I earned $854,316 in 2025 + the exact revenue streams behind it
2. What’s scalable vs. time-based in my business model
3. How I earned $186k while fully off during a 16-week maternity leave
4. My 2025 expenses & profit margin + why I intentionally invested more this year
5. Comparing year one in business to 2025 + what REAL scaling looks like
6. How I structured work-life balance + travel & time off from the beginning
7. Key lessons learned in 2025
8. How mentorship & outsourcing have helped to accelerate my growth

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. This episode is sponsored by Alma, the financially rewarding way to go in-network
2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
3. Private Practice Academy Bundle (PPA)
4. Reels Membership
5. Business Coaching Waitlist
6. Free training
7. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

If you want private-pay clients, you HAVE to niche down - period. People don’t pay $200-$250+ per session for a “general therapist.” They pay for someone who deeply understands them.

If you’re speaking to everyone, you’re speaking to no one. It will always feel like you’re paddling upstream if you’re not niched with your messaging!

In today's episode, I'm diving into hyper-niching and why it’s not “dead” in 2026.

In this episode, I cover:

1. Why hyper-niching is more important than ever for private-pay therapists
2. How a clear niche attracts dream clients + major opportunities
3. How to show your full personality without confusing your audience
4. What being “too-niched” looks like + how to refine your messaging without being robotic

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. Reel Example #1
2. Reel Example #2
3. This episode is sponsored by Alma, the financially rewarding way to go in-network
4. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
5. Private Practice Academy Bundle (PPA)
6. Reels Membership
7. Business Coaching Waitlist
8. Free training
9. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Since launching in August 2024, the podcast has reached over 61k downloads and generated $82,500 directly tied to the show. Pretty freaking cool!!

Beyond the numbers, though? It has deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers, like Reels Membership and PPA.

Podcasting has been powerful, but only because it was started at the RIGHT time.

In today's episode, I'm talking about how, when, & why to start a podcast.

In this episode, I cover:

1. Why I decided to start a podcast + why the timing mattered
2. How sponsorships factor into podcasting
3. The actual steps to starting a podcast
4. The honest pros & cons of podcasting + how it’s looked in my own life

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. This episode is sponsored by Alma, the financially rewarding way to go in-network
2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
3. Private Practice Academy Bundle (PPA)
4. Reels Membership
5. Business Coaching Waitlist
6. Free training
7. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Caitlin, who specializes in women’s mental health, went from earning $45/session with an insurance-based group practice to now charging up to $250/session!

She’s created a thriving 6-figure practice while only seeing 15-18 clients every week.

The best part? She didn’t blow up her caseload or completely burn out to do so!

In today’s episode, we’re diving into how she rebuilt her caseload and confidence by going private pay.

In this episode, we cover:

1. Caitlin’s transition from insurance-based group practice to sustainable private pay
2. What the early stages of building her own private practice really looked like
3. How most of her clients chose to come with her + how she navigated that transition
4. How joining Reels Membership and PPA gave her structure + confidence
5. What going off insurance actually required
6. How intentional Instagram marketing (not going viral) worked for Caitlin
7. Why niching her messaging helped Caitlin attract the right clients
8. What her practice, income, and work-life balance look like now

Connect with Caitlin:

1. Follow on Instagram @motherhoodunrocked
2. Follow on TikTok
3. Check out her website

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. This episode is sponsored by Alma, the financially rewarding way to go in-network
2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
3. Private Practice Academy Bundle (PPA)
4. Reels Membership
5. Business Coaching Waitlist
6. Free training
7. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Since stepping away and coming back, I’ve gotten many questions about what maternity leave looked like for me as a therapist and business owner. The truth? It's VERY different when there’s no HR department, no paid leave, and no magical “return date” that suddenly feels right!

In today's episode, I'm sharing my thoughts on returning from mat leave as a therapist & business owner (and the unspoken reality).

In this episode, I cover:

1. The major emotional & identity shifts that happen when returning to work
2. How I’m structuring my return to work + practical ways you can ease back in
3. The REAL business realities of maternity leave for therapists

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. IG post about screen time
2. This episode is sponsored by Alma, the financially rewarding way to go in-network
3. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
4. Private Practice Academy Bundle (PPA)
5. Reels Membership
6. Business Coaching Waitlist
7. Free training
8. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

As an Instagram therapist, you will have people reach out who aren’t in your niche, aren’t in your licensed state, or are looking for something you don’t offer. This is where a strong referral network changes everything!

When you know and trust other therapists and helping professionals, you can confidently refer clients out. They’ll do the same for you, so it’s totally a win-win for everyone involved!

In today's episode, I'm talking about how to build strong referral relationships and network with private pay therapists.

In this episode, I cover:

1. How to intentionally find therapists you resonate with on Instagram
2. Other helping professionals to include in your referral network
3. How to reach out and build real relationships
4. What to talk about on networking calls + how to lead with connection first
5. How to confidently send a warm hand-off that supports both the client & therapist
6. Simple ways to nurture referral relationships long-term

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. This episode is sponsored by Alma, the financially rewarding way to go in-network
2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
3. Private Practice Academy Bundle (PPA)
4. Reels Membership
5. Business Coaching Waitlist
6. Free training
7. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to sloooow down. It’s time to learn how to work smarter (not harder) when it comes to your Instagram content!

In today's episode, I'm sharing lazy content creator hacks for Instagram therapists.

In this episode, I cover:

1. Key points to understand about Instagram & consumers
2. Real examples of MY repurposed posts that drove strong engagement + growth
3. The best types of posts to repurpose
4. Simple ways to repurpose content without just “reposting”
5. How creating a repurpose bank saves time + supports long-term consistency

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. How much do therapists make in a year (January 2024 IG post)
2. How much do therapists make in a year (July 2024 IG post)
3. Instagram Disclaimer post (August 2024)
4. Instagram Disclaimer post (June 2025)
5. What anxiety feels like (October 2023 IG post)
6. What anxiety feels like (October 2024 IG post)
7. This episode is sponsored by Alma, the financially rewarding way to go in-network
8. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
9. Private Practice Academy Bundle (PPA)
10. Reels Membership
11. Business Coaching Waitlist
12. Free training
13. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In today’s episode, we’re chatting about the reality of balancing a full-time job & starting a private practice. We also talk about the importance of niching down and learning how to market yourself with confidence.

This episode is a beautiful reminder that slow growth, brave decisions, and the right support can completely change your business (and your life)!

In this episode, we cover:

1. What it really looks like to balance a full-time job while slowly building a private practice
2. Michelle’s breaking point with burnout in community mental health
3. The “sink or swim” moment that led her to fully commit to private practice
4. Navigating the fear of quitting a “stable” job
5. Why Michelle chose to stop taking insurance and move fully to private pay
6. How niching down helped her market with more clarity & confidence
7. Using Instagram for both client acquisition and therapist referrals
8. How charging her worth led to working fewer hours + making more money
9. What Michelle’s life looks like now
10. Advice for therapists just getting started

Connect with Michelle:

1. Follow on Instagram @panicandanxiety
2. Check out her website

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. This episode is sponsored by Alma, the financially rewarding way to go in-network
2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
3. Private Practice Academy Bundle (PPA)
4. Reels Membership
5. Business Coaching Waitlist
6. Free training
7. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Annual planning as a private-practice therapist isn’t about being rigid. It’s not about getting every detail perfect. It’s about stepping into CLARITY. When you’re crystal clear on what matters and what you’re capable of, you will create a business and life that feels aligned!

A little bit of intentional planning now saves you from a whole lot of chaos later.

In this episode, I cover:

1. How to start with your “big rocks” to map out your priorities
2. The importance of planning life before business & allowing room for flexibility
3. How to honestly assess your capacity
4. Using the SMART framework to set goals
5. The power of breaking your goals into smaller milestones throughout the year

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. This episode is sponsored by Alma, the financially rewarding way to go in-network
2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
3. Private Practice Academy Bundle (PPA)
4. Reels Membership
5. Business Coaching Waitlist
6. Free training
7. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I didn’t even tell my friends or family about my account until I hit 500 followers! But once I pushed past the fear, things started happening. I’m talking BIG things. Reels truly changed everything for me. They can absolutely change everything for you, too!

In this episode, I cover:

1. How my very first reel gave me the key mindset shift I needed
2. My first viral reel that built credibility + momentum for me
3. The reel that brought in a TON of new client inquiries + truly changed my business
4. My biggest lesson from these 3 reels

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. My very first reel
2. My first viral reel with 800k views
3. My first reel that brought in a LOT of new clients
4. This episode is sponsored by Alma, the financially rewarding way to go in-network
5. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
6. Private Practice Academy Bundle (PPA)
7. Reels Membership
8. Business Coaching Waitlist
9. Free training
10. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

But the truth is, you NEED a strategy. Most therapists are posting and expecting every piece of content to magically convert into a client.

Not all content is designed to do the same thing. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND effective!

In today's episode, I'm talking about the Instagram content format to focus on for success as a therapist.

In this episode, I cover: 

• How to use reels to attract new people + increase your Instagram growth
• How carousels nurture your audience & clearly position you as an authority
• How stories build genuine connection & drive warm, aligned conversions
• How using all 3 formats creates a simple + strategic content flow

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Reels Membership 
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral.

What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business. 

In this episode, we cover: 

• Lauren’s deep trauma background + how her varied experience shaped her business
• What showing up on Instagram looked like for her in the beginning
• Why she now prefers speaking-style reels over lip-syncs or trends
• Her IG growth journey + how one reel led to 20M views & changed everything
• The real pros and cons of going viral
• How Lauren navigates sharing more controversial topics online
• What Substack is + how Lauren uses it to go deeper with her audience
• Her thoughts on future offers + doing it in an aligned way
• Marketing yourself without hustle & choosing strategies that genuinely fit YOU
• Lauren’s simple, client-centered approach for content ideas & creation

Connect with Lauren:

• Follow on Instagram @yourtraumatherapist_
• Follow on TikTok @YourTraumaTherapist
• Join her Substack
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Lauren’s viral reel
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what consistency, refining, and serving deeply can do.

I received a TON of questions about how I did this. If you've been feeling the nudge to create a course or scale beyond 1:1 therapy, you're in the right place!

In today's episode, I'm talking all about courses & scaling beyond 1:1 therapy.

In this episode, I cover: 

• When you should create a course
• Starting a course with a small following
• How to choose your course topic
• Testing interest + profitability with something free BEFORE creating your course
• Structuring your course around the transformation instead of length
• Pricing your course with confidence
• My favorite course platform
• Focusing on the desired outcome (not creating something never done before)
• The capacity to create a course + how this evolves over time
• Getting coaching support vs. DIYing your course
• The key to achieving success with your course

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• My Teachable affiliate link
• Reel about my high-ticket course
• Join the waitlist for 1:1 Intensives
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

The good news, though? Those numbers aren't here to intimidate you. They're here to give you clarity!

When you understand your analytics, you stop spiraling every time a post "flops". You start making decisions based on what's actually working to bring dream clients into your practice! In today's episode, I'm breaking down the Instagram analytics therapists need to pay attention to.

In this episode, I cover:

• Core Instagram metrics therapists need to pay attention to
• Benchmarks to aim for with each metric
• How to use your insights to spot patterns & create more content that converts

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more.

But it's also one of THE most meaningful and empowering journeys you'll ever take!

My hope is that you feel grateful for your business now. If you're not quite there, I hope this episode gets you even MORE lit up by what's possible!

In today's episode, I'm talking about building a business you're actually grateful for. 

In this episode, I cover: 

• Why building a business you’re grateful for is a radical act
• Why aligning your practice with your own needs, values & joy changes everything
• Big-picture visualization to dream big + clarify what you want by next Thanksgiving
• How my first visualization felt scary, but later became my reality
• Encouragement to celebrate your progress + move toward your future vision

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Earning an extra $3k/month is NOT some far-off, unrealistic dream. It's real, it's doable, and it can totally change your entire sense of security. An extra $3k/month gives you breathing room. It's the shift that will take you from feeling "stuck" to steady!

In today's episode, I'm talking about the easiest way to earn an extra $3k a month as a therapist.

In this episode, I cover: 

• How private practice allows you to control your rates, schedule & income
• The simple math behind earning $3k/month with just 3 private-pay clients
• Why you don’t need to quit your job or go “all in” to get started
• How Instagram can become your most reliable source of referrals & job security
• The skills that helped me grow from $45/session to a million-dollar business
• My tipping point on my business journey
• 3 key factors that will make $3k/month absolutely doable for you
• What can happen when YOU decide to get out of your own way

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career.

Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months.

Her journey is such a powerful reminder that it’s NEVER too late to reinvent yourself. There’s sooo much possibility when you decide to just go for it. 

In this episode, we cover: 

• How Angela’s slowdown in referrals led her to join PPA & start marketing on Instagram
• What being an “older therapist” online really looks like
• How Instagram became her main referral source in 2025
• The way Angela infuses her niche & personality into fun, sassy Reels
• How she plans content and uses Reels prompts to stay consistent
• When she realized IG was working + how she runs her ad for steady results
• How Angela’s income grew 25% after diving into Instagram marketing
• Why your capacity & season of life matter when deciding how much to show up
• How to “slow down” marketing when your caseload is full
• Why Angela is launching a second business for men in relationships
• Angela’s top advice for therapists starting on Instagram

Connect with Angela:

• Follow on Instagram @thecounselingstudio and @themensrelationshipstudio
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Angela’s Instagram ad
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

You already sit with people in their most vulnerable moments. You understand their fears, desires, and dreams. You're naming what someone feels and showing them a path forward. That's marketing at its CORE!

But where do we get stuck? The language. Clinical terms work for notes, but not so much for Instagram. I want to help you shift this so you still feel confident in your messaging AND are connecting with your dream clients!

In today's episode, I'm talking about how to stop talking like a therapist so your marketing actually converts. Regardless of your specific niche, you can adjust your messaging so people resonate and know YOU'RE the one to help them when they're ready!

In this episode, I cover: 

• What client-forward (aka client-facing) language actually means
• Why shifting away from clinical language can feel uncomfortable for therapists
• How to tell if your clients really know or use the clinical terms you’re sharing
• Real examples of turning therapist jargon into relatable, client-centered messaging

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them). 

If you don't want to start from scratch every time (I mean, who does?), my Reels Membership is for you!

In this episode, I cover: 

• Pulling content ideas from client sessions without crossing professional boundaries
• The right way to scroll with intention & turn it into inspiration
• Why your own experiences can spark some of your BEST content
• Using TikTok to spot trends and stay ahead of the curve
• What to look for on IG and TikTok
• The easiest way to repurpose your top-performing content
• How to use AI to brainstorm ideas while keeping your voice front & center

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Reels Membership
• IG post example 1
• IG post example 2
• IG post example 3
• IG post example 4
• IG post example 5
• IG post example 6
• IG post example 7
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

But maybe you've been ghosted after an inquiry. Or maybe you've found yourself in an endless email back-and-forth trying to book a call. Yep, this totally happens, but it doesn't have to stay that way!

In today's episode, I'm talking about how to get more therapy intro calls on your calendar.

In this episode, I cover: 

• Why an intro call scheduler is a game-changer for booking new clients
• Where to share your scheduling link so new clients can find & book with you
• The best + simplest intro call schedulers

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Sarra started out in community mental health and has now built a FULL private practice (Healing Loudly) with less than 1,000 followers on Instagram! She specializes in helping survivors of sexual violence, a deeply important and often “taboo” topic on social media. 

She is proof that you don’t need a massive audience to create impact and income. You just need to show up with clarity, consistency, AND a heart to help your people!

In this episode, we cover: 

• Sarra’s transition from community mental health to launching her private practice
• How she’s consistently gotten clients from Instagram
• The type of content Sarra creates + what performs best for her audience
• How she balances growth with genuine community-building on Instagram
• Main referral sources for her current clients
• Why keeping a simple, consistent CTA works so well
• How narrowing her niche has fueled her growth & confidence
• The powerful shift in her income since leaving community mental health
• Her experience inside the Reels Membership vs. creating content solo
• Sarra’s best advice for therapists who feel nervous to start showing up on Instagram

Connect with Sarra:

• Follow on Instagram @sessionswithsarra
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Sarra’s lip-syncing reel
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In today's episode, I'm talking about starting on Instagram when it feels uncomfortable. The hardest part is STARTING. Once you make that first post and learn to do it consistently, it really does get easier (and not so scary)!

If you need more help getting started, I'd love to have you in the Reels Membership! I've even got a special gift for you (if you need a little push to get started). DM me IDEAS62 @businessoftherapy on Instagram and I'll send you this week's Reels Membership email - totally FREE!

In this episode, I cover: 

• Why feeling fear & discomfort on Instagram is totally normal
• Why your very first post doesn’t matter that much
• How to ditch the perfection mindset & start showing up authentically
• Practical tips on what to actually post to connect with your audience
• Real-life examples of content ideas from the Reels Membership

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel a little scary (especially if you've been building for a while).

And yep, we've all heard the warnings about "ghosting" on Instagram and how it impacts the algorithm. The truth, though? You CAN step back, and still keep your audience engaged. It's totally possible to enjoy your time away!

In this episode, I cover: 

• My plan for batching & scheduling Instagram + brand partnership content
• Why I’m giving myself space for fun, low-pressure IG content while on leave
• How I’m delegating Instagram engagement & DMs to my team
• Systems I’ve put in place for podcast episodes, email newsletters & launches
• Key lessons + takeaways you can apply to your own business prep and time away

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Yep, I'm officially taking October, November, and December completely OFF. A lot of planning and preparation has gone into making this possible. But there's NO way I would be able to do this without my incredible team!

Stay tuned for part 3 in this series next week - I'll be sharing about how I prepped my content for maternity leave!

In this episode, I cover: 

• Breakdown of the tasks that only I can do in my business + planning for each one
• What my team structure and support look like right now
• Identifying the areas of my business that need extra coverage while I’m on leave
• How I trained + prepared my team to step in & keep things running smoothly
• Systems & boundaries I put in place to prevent bottlenecks and over-reliance on me
• Tips for automating + streamlining your business if you don’t have a team yet

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I've gotten a ton of questions about how I'm planning to step away from my business for three months. And nope - I don't have the luxury of paid time off, either. 

In today's episode, I'm giving you a behind-the-scenes look and sharing how I prepped financially for maternity leave. 

In this episode, I cover: 

• Why I decided to step away from 1:1 therapy & coaching clients
• How I shifted my mindset to be okay with 2025 NOT being a big “growth” year
• The income streams I leaned into more this year
• A behind-the-scenes look at my business vs. personal expenses
• Why regularly checking in on your finances is a game-changer for peace of mind

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind. She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session. Her #1 referral source? Psych Today!

Julie didn’t guess when she set up her Psych Today page. She optimized her profile with intention. She used clear photos and copy that spoke directly to her dream clients! 

In this episode, we cover: 

• How Julie discovered her niche
• Her journey from community mental health & group practice to running her own private practice
• The marketing strategies Julie used to fill her caseload with private-pay clients
• Why showing up on Instagram has made social media more fun & sustainable for her
• How Julie optimized her Psych Today profile to bring in multiple inquiries every month
• The truth about niching down
• Julie’s impressive Psych Today stats and how they prove her strategy works
• Her top advice for refreshing your Psych Today profile if it isn’t attracting clients
• Why being upfront about your fee on Psych Today matters
• The structure Julie uses for her intro calls

Connect with Julie:

• Follow on Instagram @talkingwithjulie
• Follow on TikTok
• Check out her website
• Check out her Psych Today profile

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Maybe you're brand new and dreaming of your first few clients. Maybe you've hit an income ceiling and feel "stuck." Regardless of where you are right now, I've been there, and I GET it.

One of the most important lessons I've learned along the way? Growth comes from shifting things up, NOT staying the same. Hitting a plateau isn't failure. It's proof that you're ready for your next level (which is super exciting)!

In this episode, I cover: 

• My personal experience with hitting (and moving past) multiple plateaus in business
• Why you don’t need to have it “all” figured out to start your private practice
• How to effectively market yourself to land those first clients
• What to focus on once you’ve started and are consistently seeing clients
• Common reasons you may hit a plateau, even when you’re established
• Practical strategies to break through income and growth plateaus
• How PPA can help you start, scale & break through plateaus with a clear roadmap

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Nope - it's the MYTHS you've been told that are keeping you stuck! These myths sound noble on the surface, but in reality? They're pushing you straight toward exhaustion, burnout, and frustration.

In today's episode, I'm diving into the myths that keep you undercharging and overworking as a therapist.

In this episode, I cover: 

• Why the “underpaid & overworked” cycle matters + stats to prove it
• The myth of “affordable care” + why it keeps you stuck
• The truth about accessibility (and why it’s not all on you)
• Creative ways to be affordable or accessible if you WANT to
• The myth that you need more training or certifications to raise rates
• The fear of losing clients when you change your schedule or increase rates

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In today's episode, I'm sharing how to audit your therapy Instagram to get more followers & clients. And don't forget to grab your phone and pull up YOUR Instagram profile as you're listening, too!

In this episode, I cover: 

• What an Instagram audit is + why it matters
• Key elements your bio & profile need to attract clients
• How to make your content connect with your ideal audience
• Building an intentional Instagram marketing strategy

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Sara has built a THRIVING group practice with a full caseload, bringing in 6-figures+, by focusing on group therapy. Her story really shows what’s possible when you focus on community, connection, and serving your people well. 

If you’re dreaming of scaling your income and considering group therapy, this is an episode you do NOT want to miss!!

In this episode, we cover: 

• How Sara became a group director & launched her first groups with zero experience
• Why she left her job to start her own private practice and never looked back
• The way Sara structures her groups + why they’re a great fit for current clients
• Smart strategies for pricing your group programs
• How to market your groups & actually fill them
• Behind the scenes of running group therapy
• Why Instagram can help you grow your groups (but isn’t the only way)

Connect with Sara:

• Follow on Instagram @groups_in_private_practice and @collaborative_minds_therapy
• Check out her coaching website
• Check out her private practice website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out Sara’s FREE resources: List Servs & Facebook Groups to Promote Your Therapy Groups and The Ultimate Group Launch Checklist
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

It's even harder when you're in private practice and don't have a supervisor close by to run it by. You're definitely not alone, and you're NOT a bad therapist for needing help with this!

In today's episode, I'm sharing scripts for the hard conversations as a therapist in private practice

In this episode, I cover: 

• What to say when it's time to raise your rates
• How to turn away a potential client with confidence & care
• What to say when sessions start feeling more like "chit-chat" than therapy
• How to respond when a client cancels with less than 24 hours' notice
• Scripts for handling no-shows and setting clear expectations
• What to say when you're taking time off or heading on vacation
• How to communicate changes to your schedule or availability

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

It's no freaking wonder social media feels so overwhelming! Here's the thing, though: I want you to know how marketing actually works for therapists. The idea that you just need more motivation or confidence to be consistent is a complete LIE!

In today's episode, I'm diving into why social media feels so overwhelming right now.

In this episode, I cover: 

• The real time commitment it takes to be consistent on Instagram
• Step-by-step breakdown of what goes into creating a reel
• Common Instagram myths therapists need to stop believing
• Why showing up is a skill & not something you’re just “naturally” good at
• How the Reels Membership gives you a system for sustainable consistency

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In fact, most creators (yes, even the ones you look up to) only average 8-10% of their follower count in views. If you've got 1,000 followers, 80-100 views per reel is actually NORMAL!

But if your goal is growth and client conversion, there are some key things that might be holding you back. In today's episode, I'm sharing why your reels aren't working and how to fix them.

In this episode, I cover: 

• What’s *actually* normal when it comes to reel views
• Common reasons you’re stuck in 200-view jail
• How to break out and start seeing real results 

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out Jordan’s Reel
• Check out Sol’s Reel
• My reel from July 2024
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

But what really stands out is all the BTS work she put in to make it happen. Ariell’s story is evidence that showing up consistently, sharing your truth, and building community WORKS. It’s such a fun conversation, and will totally inspire you to take action on your own goals!!

In this episode, we cover: 

• Why Ariell started her Instagram during grad school + how it’s evolved since
• The clients she supports as a therapist + how her niche naturally shifted over time
• Ariell’s journey from 1k to 50k followers in under a year
• What real consistency looked like during her biggest growth season + why it became a non-negotiable
• Prepping her content each day
• How her IG presence shifted during maternity leave (but didn’t crumble)
• Why community & connection have been key drivers for her on Instagram
• Ariell’s future goals with IG
• Her 2 private live coaching groups + how she shifts her content during launches
• The decision to keep her kids’ faces offline while still showing up as a mom
• Why you need to keep showing up & sharing those spicy, taboo topics

Connect with Ariell:

• Follow on Instagram @wildwisecounseling
• Follow on Facebook
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m sharing what worked well and what I’d do differently (because, yes, I learned something from all of them) so YOU can use these lessons to boost your own content strategy on Instagram!

In this episode, I cover: 

• What worked (and why) in my most viral reel ever
• Key takeaways from my 2nd most viral reel
• Inside look at my 3rd most viral reel + lessons learned
• What I’d change about my 4th most viral reel
• Why my 5th most viral reel brought powerful results

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Viral Reel #1
• Viral Reel #2
• Viral Reel #3
• Viral Reel #4
• Viral Reel #5
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Maybe you're newly pregnant, or you're trying to conceive. Or maybe you're thinking about future family planning and want to be super prepared for that time!

Wherever you are, I know it can feel kind of tricky navigating this important season. If you're a fellow pregnant therapist or mom, I SEE you. I truly appreciate your support, love, and advice during this time. I'm excited to enter this new era, and I'm cheering you on as you do, too!

In this episode, I cover: 

• When to share your pregnancy news with clients
• Why some clients may need extra support as you prepare for leave
• How to plan your coverage based on the length of your leave
• What to say + how to say when telling clients you’re stepping away
• Creating a clear re-entry plan before your return
• Navigating unique situations and unexpected leave changes
• Common fears therapists face when taking maternity leave
• Tips to help increase the chances of clients returning
• Factors that might impact whether clients return after your leave

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

What's really behind this? Comparison.

While comparison isn't a bad thing (it's a natural part of growth), it can feel discouraging when you're trying to grow your business. The truth is, you're probably not comparing apples to apples. You're looking at someone else's "after" on Instagram while you're still in your "during!"

In today's episode, I'm talking about the *REAL* reason she's getting results and you're not. 

In this episode, I cover: 

• What’s really behind the client testimonials you see
• Factors that influence your growth timeline
• Defining success on YOUR terms

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Marina's presence on Instagram has played a HUGE role in her becoming a published author. But she always had a bigger vision: writing a book to help the underserved couples she's passionate about.

If you've ever dreamed of writing a book or expanding your impact beyond the therapy room, Marina's story is proof that it IS possible. I know this episode will inspire you to take action and pursue big and exciting opportunities, too!!

In this episode, we cover: 

• How Instagram helped Marina grow her practice AND land a book deal
• Why Marina chose to focus on high-conflict couples and write a book for them
• The behind-the-scenes of Marina’s book deal and what the process looked like
• How book payments typically work
• A surprising + FUN part of Marina’s publishing journey
• How Marina’s juggling of motherhood, a thriving practice, Instagram, and writing
• What’s next now that her book deal is official
• The learning curve that came with navigating the book world
• Why carving your own path always beats following someone else’s roadmap

Connect with Marina:

• Follow on Instagram
• Follow on TikTok
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out Bethany Saltman’s website (Marina’s book proposal coach)
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In today's episode, I'm talking about why consistent posting is step one + what comes next. What often gets missed is the whole strategy BEHIND the content. This is the stuff that really moves the needle!

I hope this episode encourages you to rethink what "consistency" means. It's not just consistent posting - it's about intentionality! And…if you're craving more, I'd love to support you with all of this inside the Private Practice Academy Bundle (PPA).

In this episode, I cover: 

• Realizing that you’re NOT the only person who’s struggling with Instagram
• Factors beyond “consistency” that go into effective Instagram marketing
• How PPA can truly support you with Instagram & *finally* see results
• Why mastering marketing makes it so much easier to take action & grow faster

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out PPA alumni Abby on Instagram @exhaleforeight
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In today’s episode, I’m sharing my step-by-step process to reaching $100k in private practice. I’ve learned proven methods and strategies that *actually* work, and I want you to understand those (no gatekeeping here). And no… it doesn’t have to be overwhelming. You don’t have to burn out, go viral, or be working 24/7, either!

Still feel like you need more personalized support in implementing these strategies? I would LOVE to walk alongside you in PPA and make that $100k in private practice your new reality!

In this episode, I cover: 

• A quick math breakdown to show how doable $100k/year really is
• Why having a clear niche is a non-negotiable
• Building a solid Instagram presence that leads to more connections & conversions
• Staying focused so you actually DO get clients

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

When I first launched my private practice, I was living in New York City with a full-time job, bills to pay, and zero wiggle room. Insurance was my lifeline! 

Getting paneled with insurance allowed me to quickly fill my caseload. I was able to replace enough income to confidently quit my nonprofit management job. 

I got paneled through Alma, which operates a bit like a group practice. By early 2021, I was bringing in $6k/month from insurance clients alone!

In this episode, I cover: 

• Building a private practice caseload while paneled w/insurance + my experience with Alma
• My transition from insurance-based clients to private pay at $250 per session
• How to go about telling your existing clients that you’re getting off insurance
• My advice for transitioning off insurance & growing your private pay caseload

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• How to see clients Out-of-Network WHILE you are In-Network with Alma
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Abby is an early childhood play therapist and owner of her private practice, Early Emotions. She works with parents virtually and travels to schools and homes to provide play therapy to kids in the early years. She’s passionate about creating treatment that incorporates the entire family system, because we can't have strong child mental health without parent mental health.

Abby and I first connected when she joined Private Practice Academy Bundle (PPA) in April 2024, and she’s also in Reels Membership. 

She stepped away from her career to be a stay-at-home mom, and fully focus on her family. 

But…she felt a pull to start her Instagram page during maternity leave, and share knowledge that would support her community. 

That page unexpectedly blossomed into a thriving business! Through lots of mindset work, strategy, and heart, Abby has built a private practice on HER own terms.

In today’s episode, Abby and I chat about what it was like doubling her income, while spending more time with her kids.

In this episode, we cover: 

• How Abby helps parents take more of an active role in their kids’ play therapy
• Abby’s journey from social worker & play therapist to business owner
• Why Abby’s private practice growth was intentionally a “slower” process
• Shifting your focus from chasing likes & views to getting actual clients
• What inspired Abby to join PPA in April 2024
• Why Abby chose to offer mobile play therapy
• Boundaries Abby has put in place with her work schedule
• How Abby’s rates have shifted over time
• How Abby’s current work schedule still honors her role as mom
• Creating a full & thriving career without sacrificing your family life

Connect with Abby:

• Follow on Instagram
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I received this question quite a bit last fall (especially during election season). Honestly, there’s no ‘one-size-fits-all’ answer.

But…I know it can really feel like a constant ‘push-pull’ for therapists!

You want to speak up and share your opinions, but you’re also unsure of how it will land with your audience.

The truth? This topic is SUPER nuanced. I knew it was time to dig into it more here! 

In today’s episode, I’m diving into the topic of ‘should therapists share political content on Instagram’, and how to do so.

In this episode, I cover: 

• What to consider if you share political content online as a therapist
• Why authenticity matters when sharing political content online
• Examples of my own political content I’ve shared on Instagram
• Attracting clients who align & resonate with who you are as a HUMAN

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Example 1 political post
• Example 2 political post
• Example 3 political post
• Example 4 political post
• Example 5 political post
• Example 6 political post
• Example 7 political post
• Example 8 political post
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Whether you're feeling anxious, not loving how you look, or life is just ‘lifeing’, getting on Instagram can feel like a BIG ask.

As a therapist (and especially if you’re running a private practice), those low-energy days are totally NORMAL. 

Thankfully, you don’t have to show up perfectly to market your therapy practice! 

Content creation doesn’t have to be hard, even on your ‘hard’ days. You can stay visible, support your business, and most importantly, still take care of YOU.

In today’s episode, I’m diving into low-effort Instagram strategies for therapists.

In this episode, I cover: 

• Consistency > perfection with your content
• Ideas for ‘minimal effort’ Instagram posts
• Planning for the inevitable ‘hard’ days
• Giving yourself permission to take a break

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• To make creating IG content easier, join the Reels Membership and I'll tell you exactly what to post every week! 
• My quesadilla post example 
• Why I'll never be friends with my clients post example
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

You’re posting…but nobody really engages? 

Or maybe…you overthink what to post, so you end up not posting at ALL. 

If this sounds like you, I promise - you’re not the only one feeling this way!

Believe me - I know how awkward it can feel posting to Instagram stories (especially when you’re first starting out).

Stories are HUGE for connection though. Building genuine connections with your people is what’s going to grow your business!

In today’s episode, I’m diving into how to get clients from Instagram stories.

In this episode, I cover: 

• My start with IG stories in 2020
• Why it’s super important to share on IG stories
• How to make IG stories engaging, natural, and FUN
• Not overthinking your stories

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Follow Laura Caruso on Instagram @lauracaruso.therapy
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In today’s episode, Joe and I chat about what it takes to start a therapy group practice, and if it’s the right move for you. Joe’s solo practice evolved into a group model, and eventually, that transition led him to sell his business altogether.

For Joe, it was about sustainability, not just growth.

Joe Sanok is the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want. It examines how the four-day workweek boosts creativity and productivity.

In this episode, we cover: 

• Applying the ‘Thursday is the New Friday’ concept to your private practice
• Joe’s journey with his private practice
• Investing in smart marketing practices like SEO
• Identity ‘shifts’ that can happen for therapists
• Deconstructing the stories that have shaped & impacted your therapy career
• What to look at if you’re considering moving into group practice
• Selling group practices

Connect with Joe:

• Get his book, Thursday is the New Friday
• Check out his website
• Listen to Practice of the Practice Podcast
• Learn more about membership options
• Schedule a free 30-minute consult call
• Follow on Instagram
• Follow on Facebook
• Check out his YouTube
• Follow on LinkedIn

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In short - the answer is YES!

But…I want to dive deeper into WHY I believe this is important. 

I understand you may not want to do this (like really not want to). I very much relate, because I did NOT want to do this either!

I hope this episode gives you the confidence you need to charge the rate that YOU want, and you know you deserve. Okay, now go list your therapy rates on your website - your future clients will thank you!!

In this episode, I cover: 

• Assuming that people will think your rates are ‘too expensive’
• The power of transparency with listing your rates
• Why listing your rates communicates your expertise & value
• Elevating your client experience to show that you ARE the expert

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• Try Mentaya for 1 month FREE with the code KELLY
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Liana Ross is an LMHC-D in New York with about a decade of experience. She is trained in EMDR and specializes in childhood/relationship trauma, addiction, disordered eating, and relationships. 

Instead of sticking to boring and generic mental health quotes, Liana has gotten super specific in her messaging. She is crystal clear on her niche, and connects well with people needing support with childhood and relationship trauma.

Liana doesn’t overthink her content with Instagram. While she loves educating her community, she still incorporates HER unique personality into the mix.

In this episode, we cover: 

• Liana’s journey with Instagram + how guilt & shame initially played a role
• Liana’s experience with niching down on Instagram
• How Liana has continued to gain clients outside of Instagram
• Why creating content for Instagram can feel ‘easier’ after niching down
• How Liana uses Reels membership to help with content creation
• How building connections w/other therapists on Instagram has impacted Liana’s business
• Getting consistent clients from Instagram
• Not overthinking content creation + following a routine that works for YOU
• Bringing in the ‘human’ aspect + finding confidence as a therapist

Connect with Liana:

• Follow on Instagram @yourtrauma.therapist
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

You’re constantly juggling clients, content creation, family time, and everything in between.

If this sounds familiar, you’re NOT alone!

Boundaries are super important with Instagram, but TBH - that’s something I struggled with early on. It felt exciting and lit me up, but also...really HARD. 

Four years later, I’ve mastered boundaries with Instagram. It’s not an energy drain, or leading me to constant burnout. 

I truly believe this is why I’ve been able to stay so consistent with not only one, but TWO accounts. I’m here to show you that it’s possible to manage your time and energy on Instagram while growing your business, too!

In this episode, I cover: 

• Common challenges therapists face with Instagram
• Using time blocking for both work AND personal time
• Content batching + tools that can help with this
• Setting specific Instagram boundaries
• Designating & prioritizing self-care and ‘downtime’ FIRST
• How outsourcing & delegation can help you
• Why maintaining boundaries & preventing burnout is crucial

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out the Opal app to help with setting boundaries
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Lissette Calveiro is a Latina entrepreneur, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. 

She is the founder of Influence With Impact®, a creator-forward consultancy offering services across business coaching, talent management, creator education, influencer marketing campaign strategy, and more.

I personally signed with Lissette’s agency in August 2024, and it’s been an amazing experience so far. I’ve seen a LOT of growth with my brand partnerships over the last few years. 

From making $385 in 2021, to already securing $140k under contract for 2025 is WILD to me!!

If getting brand deals on Instagram is a goal of yours, you do NOT want to miss this episode!!

In this episode, we cover: 

• Lissette’s unique experience with working on both sides of influencer marketing
• How Lissette’s niche has changed + evolved over the years
• How Influence with Impact came about
• Advice for therapists who eventually want to pursue brand deals on Instagram
• Finding brands to pitch for potential partnerships
• Figuring out what to charge when approaching brands + negotiations & rate sheets
• How brands evaluate the ‘success’ of a campaign after completion
• Rapid fire Q&A (questions submitted by Instagram community)

Connect with Lissette:

• Follow on Instagram @lissettecalv and @influencewithimpact
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

This message really got me thinking about how valuable it is to TALK about this kind of thing. 

As someone with 2 large platforms and making 7 figures/year from Instagram, I feel this PLENTY of times throughout the year!

I often wonder what the heck I’m doing. Like...am I *actually* reaching people with my content who need to see it??

In today’s episode, I’m talking about how to know if Instagram is really worth all the time & effort for you.

In this episode, I cover: 

• Reconnecting with your ‘why’ on a regular basis
• Goals examples with Instagram + breaking down HOW to meet those
• Why it’s helpful to focus on YOUR specific business goal & what matters most

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

You’re consistently showing up on Instagram. You’re networking, you’re perfecting your Psychology Today profile, and more.

You name it, and you’re DOING it to turn that *potential* client into an *actual* client!

But…maybe you’re not feeling certain about your current process.

If what you’ve been doing isn’t converting people from your intro calls into private pay therapy clients, this episode is for YOU!

In this episode, I cover: 

• Shifting your mindset to view an intro call as a sales call
• Why you need to allow potential clients to self-schedule an intro call
• The confirmation email with important, must-know details
• What to do when someone doesn’t answer/get on for the intro call
• A breakdown of what the *actual* intro call looks like
• Questions to ask so you learn WHY someone is seeking therapy
• How to handle when someone is a good fit vs. when they’re not
• Wrapping up with a reminder about your fees, logistics, & next steps

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

If you’ve been online for any time at all, you’ve probably dealt with some kind of negativity. I know it can feel like your worst nightmare when you have trolls coming for you in the comments section.

It really sucks - nobody wants OR deserves to be put on blast like that!

But...I really want to help you understand how common this is, and what to do if/when it happens to you.

In this episode, I cover: 

• Why getting negative comments online doesn’t happen as often as you think
• One of my biggest fears about posting content online
• My *only* two @sitwithkelly Instagram posts that received negative comments
• Types of posts that spark more negativity on my @businessoftherapy Instagram page
• What you can do when you get negative comments on Instagram 

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• My Business Insider post on Instagram with negative comments
• My Instagram post about being a highly sensitive person (HSP)
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Dr. Elisabeth Morray is a licensed psychologist who has done AMAZING work in her career as a therapist. She’s spent time in leadership and facilitating continuing education training in Acceptance and Commitment Therapy to thousands of licensed clinicians. Elisabeth is currently the VP of Clinical at Alma, a platform that supports the practices of over 24,000 behavioral health clinicians.

When it comes to seeing success as a therapist in private practice, it’s VITAL that you have strong clinical skills. You want to be able to attract your ideal client, serve them really well, AND retain them. 

Two of the major components that factor into this are clinical supervision and professional development. I knew Elisabeth was the perfect guest to bring on to chat about these topics!

In this episode, we cover: 

• Why clinical supervision is super important
• How clinical supervision changes for therapists throughout their careers
• How to find a clinical supervisor when you’re in private practice
• Benefits of having ongoing clinical supervision
• Peer supervision groups + finding the right one for you
• How continuing education can impact your work & identity as a therapist
• Why your certifications & qualifications will only go so far with your clients
• Continuing to prioritize professional development & supervision with a busy private practice
• Professional development & training offered by Alma
• Balancing the desire to invest in your skills while also stepping into your private practice

Connect with Elisabeth:

• Follow on LinkedIn

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

We experience sooo much internal guilt when we choose to do this. It’s our job to work on our money mindset, process through these emotions, and own them.

But…what happens when OTHER therapists question your rates? 

They put you down for charging a premium rate, and place their limiting beliefs onto you. That shit is even HARDER!

This is something that has come up on many coaching calls within my PPA VIP community, so I knew I needed to dive into it more here.

In this episode, I cover: 

• My personal experience with others questioning my rates
• The deep-seated belief that many of us have with charging higher rates
• The internal ‘work’ you can do to improve your money mindset
• How to actually respond when other therapists question your rates

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

While Salena is crystal clear on who she helps now, it wasn’t always that way.

Salena decided to go full-time in her private practice in January 2024. By April 2024, she had a few hundred Instagram followers and 8 insurance clients, but she REALLY wanted to fill her caseload. 

Salena discovered PPA, and joined in April 2024. Since then, she’s grown her Instagram to over 27k followers!

Not only that, but she’s been able to cut WAY back on work, only seeing clients 2 or 3 days a week. 

Salena has had some incredible success over the last year, and I KNOW she’s just getting started. Her story of niching down and gaining 27k Instagram followers is pretty freaking inspiring - you won’t want to miss it!!

In this episode, we cover: 

• Salena’s journey to choosing her unique niche
• Why Salena was so ‘broad’ with her niche when she first started her private practice
• How Instagram felt when Salena was ‘winging it’ there
• Salena’s ‘shift’ on Instagram + her 1st experience going viral
• How Salena showcases her expertise + personality on Instagram
• Using an intro call + clearly listing your rate for potential clients
• How it can feel when you raise your rates & get off insurance panels
• Finding contentment with where you are before scaling & growing
• Salena’s business 1 year ago vs. what it looks like today
• Why specificity in your messaging & content is KEY

Connect with Salena:

• Follow on Instagram @dr.salenajustice
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Maybe you think you need to post more on Instagram, or write more blogs. Maybe you believe running more ads or attending more networking events will lead you to more clients. 

For most of us, this list goes on and ON!

But…what if I told you there was something unexpected you could do, that would actually make it EASIER to get clients? And...you would be working LESS, not more!

In this episode, I cover: 

• How the psychology of pricing comes into play
• Effective marketing strategies for high-ticket clients
• Setting up a funnel for potential clients to go through

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Follow Hayden on Instagram @lowtideplaytherapist
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

 Maria Reiter is a licensed therapist based in Wisconsin. She supports Gen Z and millennial women struggling with anxiety, trauma, perfectionism, and people pleasing tendencies. As a fellow anxious Gen Z anxious human, Maria can relate to many of the issues her clients are experiencing. She takes a collaborative and empathetic approach, tailored to each client’s specific needs. 

Maria has already made some incredible shifts in her career in a short time! She went from working in a hospital setting, to a group practice, and eventually, starting her own private practice in May 2024. 

Maria and I connected in August 2023 when she joined PPA. She was ready to start showing up on Instagram, but was unclear on her niche, and who she wanted to serve.

Fast forward a few months - Maria has FILLED her caseload with ideal clients. She’s charging $175+/session, and consistently hitting $10k months. 

The best part of all…her work-life balance is better than EVER!

In this episode, we cover: 

• Maria’s journey from a corporate, hospital job to starting her own private practice
• Maria’s experience going into private practice and seeing clients independently
• How Maria has filled her caseload with ideal clients
• Starting from scratch & growing your audience on Instagram
• The worthwhile piece of networking + putting yourself out there
• Prioritizing work-life balance
• Mindset shifts Maria has worked through since starting her private practice
• Advice for therapists wanting to leave their job and go into private practice

Connect with Maria:

• Follow on Instagram @mentalhealthbymaria
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

When you stop and think about it…it’s actually pretty cool!

Starting part-time with your private practice is very doable with virtual therapy. As therapists, we can start with very little risk or financial investment. But...we can make an INCREDIBLE income for ourselves and our families! 

Even if you’re brand new and have $0 to put into your private practice upfront, it’s totally possible to still get clients. I have three proven strategies to help you do just that! 

In this episode, I cover: 

• Why you really need to niche down & be specific with who you’re helping
• Creating a standout profile with Psychology Today to use as your website
• Getting on Instagram + using it as a networking tool
• Accepting insurance panels with Alma
• The importance of re-investing back into your business

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• To get a free 6-month trial of Psychology Today, email me at support@sitwithkelly.com
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Yep, you read that right - 2024 was a 7 figure-year for me in terms of revenue. Honestly...it’s WILD to think about!

Like...that is an insane amount of money. I am SO freaking proud!!!

I never thought something like this was possible when I was just starting my Instagram page and private practice four years ago. 

I’m excited to do a deep dive into exactly HOW I made $1,000,000 in 2024. Of course, there wasn’t one *magical* thing that made this goal a reality. So...let’s get into it!

In this episode, I cover: 

• My income breakdown
• My expenses + how this compared to my 1st year in private practice
• What travel and time off looked like for me
• Valuable lessons I learned this year
• Why you need to show TF up for the business you already have

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram