Join me as I dive into the real meaning of pursuing your dreams and the costs associated with that journey. It's not just about chasing goals—it's about pausing, reflecting, and asking yourself what you truly want in life.

You'll uncover how to align your identity with your aspirations, even when the path gets tough. 

I'll share personal stories and examples of individuals who overcame significant obstacles to achieve their dreams, providing you with the clarity and confidence to move forward.

Tune in and transform the way you think about your dreams. Embrace the costs, challenge your limits, and get ready to become the person capable of achieving your deepest desires.

Key Takeaways:

• The importance of not letting current circumstances dictate your future possibilities.
• How to distinguish between your true desires and societal expectations.
• The role of emotional connection in driving your pursuit of goals.
• The necessity of letting go of your current self to become who you aspire to be.
• Practical tips for maintaining momentum and resilience during your transformation journey.

Resources Mentioned:

• Episode 143: From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this conversation, I'll uncover the art and science behind crafting compelling CTAs that drive engagement and convert prospects into clients. Drawing from personal experience, I'll reveal how small, strategic tweaks can significantly impact your audience's response.

You'll discover that effective CTAs are more than just one-liners at the end of your content. We'll explore the numerous benefits of elevating your CTA game—benefits you may not have considered before.

Tune in and transform your approach to CTAs to boost your business growth and client engagement.

Key Takeaways:

• Learn why CTAs are crucial and how they fit into the client journey.
• Discover the elements of strong CTAs, including purpose, placement, and powerful verbs.
• Learn how to instill a sense of urgency and drive immediate action without being pushy or dishonest.

Resources Mentioned:

• Sample post with more than one call-to-action: 
• Episode 19: Lazy Marketing
• Episode 117: How to Create Urgency to Get People to Buy Now (Versus Later)

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Throughout our conversation, Renee shares her wealth of experience in building and rebuilding businesses, offering key insights on focusing on your passions and delegating tasks you dislike. She reveals how PR strategies have evolved and provides practical tips for creating personalized pitches that resonate with your target audience.

Renee also emphasizes the power of building meaningful relationships, consistently showing up, and leveraging opportunities like podcast appearances to establish yourself as an expert. She shares inspiring success stories and encourages women to draw attention to themselves and their businesses effectively.

Whether you're an entrepreneur, a budding thought leader, or simply looking to enhance your professional presence, this interview is packed with actionable advice and empowering insights. 

Stay tuned for our engaging conversation with Renee Warren, coming up next!

Key Takeaways:

• Learn how Renee effectively delegates tasks to focus on her strengths, ensuring her business runs smoothly without burning out.
• Understand the shifts in the PR landscape and why growing your online authority is crucial in 2024.
• Get actionable tips on crafting pitches that resonate with journalists and podcast hosts, including the importance of relationship-building.
• Discover the simplicity behind effective PR strategies that can be implemented without hiring expensive agencies.

Join us as we delve into practical, bite-sized strategies that will help you elevate your authority, build meaningful relationships, and command attention in your niche.

About the Guest

Renée Warren is an award-winning entrepreneur, angel investor, author, speaker, and founder of We Wild Women, a PR agency revolutionizing how female-led businesses shine in the media spotlight. Renée is not just a leader; she's a visionary, innovating how women can achieve unprecedented visibility and success. As host of the top-rated podcast "Into the Wild," she interviews successful entrepreneurs, sharing actionable authority-building advice from those who have successfully done it before. Outside the hustle, she enjoys time with her Irish Twin sons, Crossfit, drumming, and being her husband, Dan Martell's number one cheerleader. To learn more, visit www.wewildwomen.com and @renee_warren.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this episode, I share four powerful shifts you can embrace to make more money and impact, even if you have a small following. I challenge the common belief that you need a large audience to create high-earning months and give you a roadmap for growing your business faster without the fluff.

If you're ready to take your business to the next level and experience more joy and abundance along the way, tune in to this episode and discover the power of playing big with your tiny audience.

Key Takeaways: 

• The hidden trap that sabotages the majority of the industry and how to avoid it.
• A revolutionary approach to building quality relationships that will skyrocket your success.
• How to identify and solve the highest-level problems for your premium clients.
• The surprising mindset shift that will open you up to more joy and abundance as you grow your business.

Resources Mentioned:

• Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

As Renee shared her journey, I found myself resonating deeply with the challenges she faced and the lessons she learned along the way. From honing her skills in corporate to taking the bold leap into entrepreneurship, Renee's path is a testament to the transformative power of embracing change and following your passion.

Key Takeaways: 

• Discover how your unique skills and experience can become the foundation for a thriving business.
• Explore the transformative effects of embracing delegation, even when it pushes you outside your comfort zone.
• Uncover the secret to navigating entrepreneurship with faith and resilience by allowing your journey to unfold one step at a time.

About the Guest

Renee Hastings, President and CEO of Executive Help Now, leads a team providing virtual assistance services to small business owners, content creators, and busy executives. With over 15 years of experience, Renee offers administrative support, video podcast production, and business consulting. Despite challenges, she holds a degree in Business Management, served as a Dale Carnegie Leadership Training Coach, and appeared on NBC’s KCRA News 3 discussing business and virtual assistance during the pandemic. Renee is also an inspirational speaker, podcast host, successful entrepreneur, and philanthropist. Leveraging her expertise, she empowers executives to prioritize life's pleasures while boosting productivity, enabling them to enjoy more meals at home, take vacations, and delegate tasks efficiently.

Send a text: "VA Now" to 1-866-943-3951 to receive a flipbook outlining key considerations for hiring a virtual assistant.

Freebie Link: https://executivehelpnow.aflip.in/whatcanavadoforyou.html

Website: https://executivehelpnow.org/

Instagram: https://www.instagram.com/executivehelpnow/

Facebook: https://www.facebook.com/ExecutiveHelpNow

LinkedIn: https://www.linkedin.com/company/executive-help-now/

YouTube: https://www.youtube.com/@ReneeHastings

Apple Podcasts: https://podcasts.apple.com/us/podcast/renee-speaks/id1710622671

Resources Mentioned:

• Episode 152: Harnessing AI for Business Brilliance: A Deep Dive with Callan Faulkner

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | In this incredible conversation with Renee Hastings, CEO of Executive Help Now, I discovered a kindred spirit who embodies the power of allowing your entrepreneurial journey to unfold one step at a time. Renee's story, from her roots as the granddaughter of a sharecropper to becoming a successful virtual assistant agency owner, is a beautiful representation of leaning into your purpose and trusting the process.

As Renee shared her journey, I found myself resonating deeply with the challenges she faced and the lessons she learned along the way. From honing her skills in corporate to taking the bold leap into entrepreneurship, Renee's path is a testament to the transformative power of embracing change and following your passion.

Key Takeaways: 

• Discover how your unique skills and experience can become the foundation for a thriving business.
• Explore the transformative effects of embracing delegation, even when it pushes you outside your comfort zone.
• Uncover the secret to navigating entrepreneurship with faith and resilience by allowing your journey to unfold one step at a time.

Freebie Link: https://executivehelpnow.aflip.in/whatcanavadoforyou.html

Website: https://executivehelpnow.org/

Instagram: https://www.instagram.com/executivehelpnow/

Facebook: https://www.facebook.com/ExecutiveHelpNow

LinkedIn: https://www.linkedin.com/company/executive-help-now/

YouTube: https://www.youtube.com/@ReneeHastings

Apple Podcasts: https://podcasts.apple.com/us/podcast/renee-speaks/id1710622671

Resources Mentioned:

• Episode 152: Harnessing AI for Business Brilliance: A Deep Dive with Callan Faulkner

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

It's easy to get caught up in the shiny object syndrome, believing that the next big thing will be the key to unlocking massive growth in your business.

But what if I told you that this common trap could be sabotaging your success? 

In this episode, I share a surprising secret that completely transformed my approach to offers and skyrocketed my business success. It's a mindset shift that challenged everything I thought I knew about creating and selling offers, and I can't wait to share it with you.

Key Takeaways:

• The hidden costs of constantly launching new offers and how they can sabotage your success.
• A revolutionary way to approach your offers that will simplify your business and boost your bottom line.
• How to identify and focus on the high-performing areas of your business for maximum impact.

Resources Mentioned:

• Episode 129: Reinvention
• Episode 158: The Chick-fil-A Way: Embracing the Power of Less [Big Brand Breakdown]

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

I've learned that the key to a freedom-based business lies in mastering the core elements of one-to-many offers that allow you to help more people without sacrificing the quality of your client’s results or burning you out in the process. 

Join me as I explore the five core mechanics of scalable offers, providing real-life examples and demonstrating how you can creatively design offers that align with your unique brilliance, lifestyle, and revenue goals. 

I invite you to think differently about one-to-many offers outside the traditional group coaching model or course structure that you’re used to seeing. 

Key Takeaways:

• Engage your unique brilliance when designing scalable offers to ensure congruence with your goals and lifestyle, inviting deeper exploration of what truly aligns with you.
• Open your mind to the nuances and logistics of scalable offers beyond traditional modalities, hinting at the broader implications of customizing your business model.
• Connect each mechanic of your scalable offer to your overarching brand narrative and three-year vision, maintaining a strong, coherent thread that enhances the relevance and impact of your offers.
•  Provocatively challenge the notion that access equals results, recognizing that premium clients value transformative experiences and faster outcomes over mere accessibility.

Resources Mentioned:

• Episode 36: Your Scalable Offer (Part I)
• Episode 37: Your Scalable Offer (Part II)
• Episode 109: Growing vs. Scaling

Ready to transform your ordinary offer into a scalable, client-getting machine? Apply to learn more about how I can help you.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Drawing from my own experiences and the rhythms of our ancestors, I share how embracing the playful energy of summer can lead to personal growth and a more balanced approach to work and family life. 

Throughout the episode, I offer a behind-the-scenes look at how I structure my own summer schedule, providing practical tips and ideas for managing work and family responsibilities while still allowing room for fun and adventure.

Key Takeaways:

• The secrets that nature tells us about the cadence of seasons and how to maximize productivity and play. 
• The scheduling hack that will allow you to eliminate daily distractions and get rid of wasted time so you can focus only on your money-generating activities and create more freedom in your week. 
• Uncovering the leverage in your business to create more sustainability and scalability in your business without burning out.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are you maximizing the power of your email list? 

Regardless of size, your email list is where conversions ultimately occur and the most important element of all high-converting emails is this: the subject line. 

In this episode, you will learn specific techniques to boost your email open rates—a crucial metric for successful email marketing. 

While most people spend too much time crafting the body of the email and too little time developing the subject line, you will learn why this isn’t impacting your overall conversion rates. 

Let’s dive in to transform your email marketing efforts.

Key Takeaways:

• The power of email marketing; how often you should be emailing your list and what to consider when increasing your conversions. 
• The data to evaluate to understand the effectiveness of your email marketing strategy.
• How to leverage the brain’s reward system to spark curiosity and captivate people’s attention. 
• Creative ways to captivate attention, get your best clients to CLICK and move people closer to your offers. 

Resources Mentioned:

• The Ultimate Headline Generator
• Episode 100: Why Email Marketing Should Be Your Top Priority over Social Media
• The ROI of Email Marketing
• Co-scheduler
• Convertkit Affiliate Link 

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this episode, join me as we explore the power of simplicity and how focusing on limited offers can ensure consistency, quality, and efficiency, while building a strong brand identity. 

We'll dive into the success story of Chick-fil-A, a company that generates more revenue per restaurant than its major competitors, despite having fewer locations and being closed on Sundays. 

You’ll learn why the strategies behind this impressive achievement and extract actionable insights to scale your business sustainably, without sacrificing quality or risking burnout.

The core message is clear: less is more. 

Whether you're a seasoned entrepreneur or just starting out, this episode will provide you with valuable insights and inspiration to help you leverage the power of simplicity in your own business journey.

Key Takeaways:

• How limiting your offerings enhances the consistency and quality of your products and services. 
• The key to specialization and how it contributes to standing out in a crowded marketplace, regardless of your industry. 
• The connection between simplified operations, scalability, and maintaining high-quality customer services, and how more offers do not mean more money. 

Resources Mentioned:

• Chick-fil-A
• Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

The real growth came from connecting with people on a deeper level. I remember the days when I hosted informal lunches, inviting women I admired to join me. 

These gatherings weren't about pitching or selling but about truly getting to know each other. 

These relationships became the foundation of my business, leading to referrals, support, and genuine connections that no social media strategy could replicate.

In this episode, I emphasize the importance of prioritizing fun and creativity and share actionable strategies for building a strong network. 

Key Takeaways:

• The activities that aren’t scalable now are often the activities that are going to contribute to maximizing growth in the long run. 
• How to expand your network without spamming people in their DMs or coming off as “salesy”. 
• The magic that happens when you prioritize building deep, meaningful relationships over amassing a large number of followers. 

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Operating from a place of “needing” often leads to desperation, rash decisions, and burnout. Unfortunately, many of us get trapped in this vicious cycle.

On the other hand, when we approach our goals and business from a place of genuine desire, we create a magnetic force that attracts opportunities and leads to sustainable success.

Why does this shift make such a difference? And how can you implement this powerful mindset change in your own business?

Join us as we unpack these crucial insights in this episode.

Key Takeaways:

• The core distinction between needs and desires and how it can transform your approach to business and life. 
• The power of using the needs vs. desires concept to make decisions in your day-to-day operations. 
• How to avoid the trap of desperation which can lead to unsustainable solutions in your business and a joyless life. 

Resources Mentioned:

• A Happy Pocket Full of Money by David Cameron Gikandi

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Unlike seeking advice from others which can muddy my perspective, absorbing wisdom from written words allows me to create deeper self-trust. Interpreting the carefully crafted phrases within the pages in front of me empowers me to rebuild confidence in my own intuition versus looking externally for someone else to dictate my path forward.

In this episode, I'm sharing the top 5 transformational books that have had the biggest impact on me in seasons of uncertainty or misalignment. These are the powerful reads that have gently guided me out of my darkest periods of feeling lost or adrift. 

Whether you’re looking to reclaim your sense of identity, rediscover your fortitude, or bravely forge ahead on your entrepreneurial path with renewed passion, I’m confident these books will support you. 

Key Takeaways:

• The importance of self-awareness and how to become more conscious of your thoughts, emotions, and behaviors, and how to release the habitual mind’s grip and reclaim your authentic self. 
• How to embrace emotional resilience and navigate the inevitable storms of life and business, while still supporting yourself along the way. 
• Unpacking the key elements of transformation; what to be aware of and avoid as you become a bolder version of yourself, allowing your big, audacious dreams to come alive. 

Resources Mentioned:

• Episode 121: What To Do If Your Launch Flops
• Episode 147: Achieving Success on Your Own Terms: Lifestyle Business or Scalable Business
• Episode 151: The Cause & Effect of Overworking & Underearning

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Interestingly, decisiveness is not just a beneficial trait but a core characteristic of the wealthy and successful. The best part? You’re not born with decisiveness; it's a skill that you can develop and refine over time.

In this episode, I introduce you to a straightforward yet powerful decision-making framework that will revolutionize how you approach every decision—big or small. This framework is designed to enhance your decision-making prowess and lead to significant improvements in your life, helping you cut through the noise of indecisiveness. You'll learn to make decisions with precision and confidence, reducing unnecessary stress and dramatically improving your outcomes.

If you’ve been feeling stuck, experiencing decision paralysis, or are simply dissatisfied with your current results, this discussion will guide you out of stagnation and propel you into a state of momentum. Tune in to transform the way you make decisions and start crafting the life you desire with intention and clarity.

Key Takeaways:

• Emotional Intelligence in Decision-Making: Decision-making isn't solely a logical process; it involves tuning into our emotional responses and understanding their impact on our choices. 
• Every decision expends energy; however, making informed, swift decisions can conserve energy and boost productivity. Learning how to close loops quickly and decisively not only reduces stress but also increases focus on actions that align with your objectives, keeping you motivated.
• Continual Growth and Adaptability: The recognition that decision-making skills are an ever-evolving journey of constant learning and adaptation is key. This understanding inspires us to keep growing and adapting in our decision-making processes. 

Resources Mentioned:

• Think and Grow Rich by Napoleon Hill

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m dissecting AirBNB’s “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to 2020. 

This shift focuses on building deeper connections with consumers by addressing specific, relatable scenarios, creating a feeling of belonging, and offering solutions that resonate deeply with different audience segments. 

You don’t need a large (or even small) budget to roll out an incredible marketing strategy. In this conversation, I give you insights and strategies you can implement right away for ZERO dollars that will drastically change how your audience knows, likes, and trusts you. 

If you feel like you aren’t sure what to say in your content or feel constricted by a particular “niche,” this episode will unlock many new ideas for you! 

Key Takeaways:

• The importance of embracing connection over conversion in your content and how to create sustainable results in your marketing over a longer period of time. 
• How Airbnb masters the art of storytelling in their marketing campaigns to capture the attention of the right audience. 
• The key to understanding your audience’s specific desires and pain points and how it can revolutionize how you communicate in your messaging even if you have many types of avatars. 

Resources Mentioned:

• Airbnb
• Marketing Week
• Rental Scale Up

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

As a business owner, it's crucial not just to stay informed but to embrace AI's potential to revolutionize how we operate. In this transformative conversation, I'm joined by AI expert Callan Faulkner, who shares her remarkable journey from traditional tech roles to harnessing AI for groundbreaking efficiencies and personal development. 

Together, we'll explore the true magic of AI—far beyond automation; it's a tool for uncovering our true professional strengths and achieving greater freedom.

If you've been waiting for a sign to embrace AI, this is it. It's time to transform your work and life. Tune in to this enlightening discussion and discover how AI can simplify and enhance your daily activities.

Key Takeaways:

• The key to automation and how to use AI-driven tools to significantly reduce time spent on routine tasks, allowing you to focus on growth.
• How to leverage “Personalization at Scale” to support you in delivering tailored experiences, enhancing customer satisfaction and loyalty.
• The importance of future-proofing your business to stay ahead of AI advancements and ensure your business remains competitive in a rapidly evolving market.
• Step-by-step examples of AI in action, demonstrating its power to transform.

Join Callan’s FREE AI Masterclass to go deeper

You can follow Callan Faulkner on her Instagram @callanfaulkner

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

You're not alone. Many of us experience phases of burnout, but it's crucial to understand the underlying causes. In this insightful episode, we dive deep into the true essence of burnout and explore strategies to effectively address its root causes.

Join us if you're ready to transform your work life: achieve more by working less and boosting your earnings. This episode is your gateway to making that shift.

Key Takeaways:

• Uncover the surprising main driver of overworking and under-earning—prepare to rethink what you know.
• Introduce ease and flow: Practical tools and strategies to transform both your business operations and personal life.
• Revamp your money mindset: Learn how to cultivate a relationship with money that supports your goals, rather than undermines them.
• Balancing act: Understand the critical difference between having a strong work ethic and simply burning the candle at both ends.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Dive into this conversation with me as we discuss the double-edged sword of knowledge and what to be aware of as you grow in your wisdom. 

Key Takeaways:

• The Dunning-Kruger Effect and how it explains the cyclical nature of confidence and knowledge. 
• The significance of turning insecurities and doubt into empathy and connection to foster a deeper sense of understanding with yourself and others. 
• How to spiritually anchor yourself as you face adversity in your personal and professional challenges. 

Resources Referenced:

• Ecclesiastes 1:18
• The Dunning-Kruger Effect

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

From my initial skepticism to fully embracing webinars as a cornerstone of my digital strategy, I explore the nuanced dynamics of effective webinar marketing and how it aligns with our mission to help female entrepreneurs magnify their brilliance and accelerate their revenue. 

Get ready to take some notes as we go on a journey together to transform the way we approach webinars. This episode is all about practical tips and strategies that you can start implementing right away. 

Key Takeaways:

• How to use webinars to position yourself as a thought leader, hone your skills as a speaker, and deepen your understanding of audience engagement. 
• Best practices for exceptional webinar delivery; how to move beyond “teaching” to completely transforming the hearts and minds of your audience. 
• The end-to-end webinar roadmap—everything you need to know to plan, execute, and convert more top-tier clients with one, simple 90-minute presentation. 

Resources Referenced:

• Download Your Free Webinars That Convert Toolkit

Join us inside The Category Queen School where you’ll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschool

Ready to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale Like A Queen experience: www.kinseymachos.com/scale

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriving, healthy, well-known coaching business. 

This narrative is woven from my personal journey of growth and scale, reflecting back from my first year as a coach, walking away from the corporate grind, to the global coaching brand I’ve built today.

As I go deeper into the three critical elements essential for elevating your coaching business, I also invite you to explore a deeper meaning behind the desire to amplify your reach and revenue. 

Join me on this journey of transformation, from envisioning your world-class scale plan to embodying the visionary leadership that propels it.

Key Takeaways:

• What scaling really is, the costs associated with it, and how to know if you’re ready to take your coaching business to the next level. 
• The 3 core scalable systems you’ll need to implement to build something that’s bigger than you without burning out. 
• The journey from “Coach” to “CEO” and the identity shifts to consider as you grow to new heights. 
• The characteristics you must embody to prepare your mind, body, and spirit for the trials and tribulations of expanded growth. 

Resources Referenced:

• Episode 36: Your Scalable Offer (Part I)
• Episode 37: Your Scalable Offer (Part II)
• Episode 109: Growing vs. Scaling
• Episode 147: Achieving Success on Your Own Terms: Lifestyle Business or Scalable Business

Join us inside The Category Queen School where you’ll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschool

Ready to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale Like A Queen experience: www.kinseymachos.com/scale

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrepreneur. I vividly remember the days when the dream was simply to break free from the constraints of a corporate job, armed with nothing but a used MacBook and a deep-seated yearning for freedom. 

Fast-forward to today, and the vision has magnified—not just to dominate a niche but to create a league of our own, helping thousands of women find their voice and their power in the entrepreneurial world.

This conversation is about recognizing the crossroads we find ourselves at when our business begins to demand more from us, not just in terms of work but in the very essence of who we are as leaders. 

It’s about the pivotal moment when we realize that scaling a business isn’t merely about financial growth but about the profound transformation from being a coach or consultant to embracing the mantle of CEO.

Key Takeaways:

• The importance of a vision; what it is, what it does, and how it guides your strategic decisions.
• Identity Evolution: Scaling means transforming from a coach to a CEO, where strategic leadership becomes intrinsic to our identity. 
• How to embrace the costs of growth. Scaling involves embracing a new, bolder version of ourselves, ready to tackle the complexities of a larger business with resilience and foresight.

Resources Referenced:

• Episode 36: Your Scalable Offer (Part I)
• Episode 37: Your Scalable Offer (Part II)

Join us inside The Category Queen School where you’ll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschool

Ready to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale Like A Queen experience: www.kinseymachos.com/scale

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse. 

But here’s the thing: your unique brilliance is not just necessary; it’s indispensable. And I’m here to guide you on leveraging it, to ensure your message reaches but deeply resonates with your audience.

Whether you believe you’re not a good writer or fear your ideas aren’t “groundbreaking” enough, your inner critic can significantly stifle your creative expression. But what if I told you that your most profound moments of inspiration come when you push through these doubts?

This episode isn't just about becoming a better content creator. It's about recognizing and harnessing your inner strength, about writing from a place of authenticity and conviction, no matter the emotional season you find yourself in.

Key Takeaways:

• Discover the power of setting intentional writing habits, making content creation a non-negotiable part of your routine, akin to the most critical appointments in your life.
• Learn to navigate the emotional ebbs and flows that impact your creative process, understanding that mastery comes from persistence, not perfection.
• Embrace techniques to activate inspiration on demand, breaking free from the waiting game and stepping into a flow of endless creativity and authenticity.

Resources Referenced:

• The Flow Effect Creative Writing Workshop
• Episode 124: Behind-The-Scenes: My Current Routines, Habits, & Hacks
• Episode 140: Becoming A Category-of-One #4: The Key To Amplifying Your Impact

Ready to play in your own league, get known, and grow a well-known, profitable coaching business? Join us inside The Category Queen School where you’ll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschool

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

If you’re conflicted about what it means to show up online authentically while standing out and getting noticed for your unique expertise, you’re not alone. 

This episode will give you the confidence and clarity to show up more boldly in your business. 

Key Takeaways:

• The importance of authenticity, what it is, what it might mean for you, and how to amplify your voice to create a deeper connection with your audience. 
• The importance of formality, what it is, what it might look like for you, and how to use it to establish credibility, build trust, and create a level of professionalism that gets noticed online. 
• The mistakes to avoid along the way so you don’t strip yourself of your unique brilliance and mold to the mainstream noise that gets overlooked and underpaid. 
• Practical strategies and techniques you can use to find your voice, explore a more authentic version of yourself, and amplify your gifts. 

Resources Referenced:

• The Flow Effect creative workshop waitlist

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, many women use it against themselves. Often, it can come in the form of a deeply rooted belief that can block the full brilliance from coming through. But sometimes, it’s a general unawareness or confusion that keeps women disconnected from their most authentic voice.  

Either way, this episode will have you thinking about yourself differently because I believe the world needs your creative brilliance and my mission is to help you unlock it so you can access more creativity, confidence, and certainty (even if you don’t think you have it in you). 

Whether you’ve been in a creative rut or identify as someone who lacks creativity, this conversation will move you into a new dimension of ideas, impact, and inspiration. 

Key Takeaways:

• Unlock the core elements of creativity, what it really is, and how to bring more of it into your life. 
• How to breakthrough your creative limitations so you can access an infinite amount of ideas, amplify your voice, and stay authentic to who you were created to be. 
• The power of creative practice — techniques and habits that will get you in flow so you can get more done in less time.

Resources Referenced:

• The Flow Effect creative workshop waitlist
• Episode 143: From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

In this episode, I share my journey from burnout and stress to a state of joy and peace.

To be honest, my greatest achievements haven't come from mastering the perfect strategy, but from my ability to regulate my emotions, make better decisions, and nurture my mind and spirit to align with the future I envision.

Tune in to learn what this process looks like, how I'm becoming an undeniable version of myself, and how you can start bringing more happiness and success into your life today

Key Takeaways:

• Discover the serenity in mindfulness and its unmatched clarity in our professional and personal lives.
• Learn how simple practices like breathwork can become your anchor in the stormiest of seas.
• Embrace grounding as a source of unwavering strength, reconnecting you to the essence of who you are.

Resources Referenced:

• The Flow Effect creative workshop waitlist
• Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own business and the challenges she faced along the way. She emphasizes the importance of designing a business that aligns with your desired lifestyle and offers practical strategies for effectively avoiding burnout and scaling your business.

This conversation will take you on a journey, so tune in and enjoy!

Key Takeaways:

• How to identify what might be keeping you from stepping into your next level of growth as a business owner. 
• The mindset shifts required to transition from a coach or consultant to a true CEO.
• The matrix you can use to make hiring decisions so you can align with your zone of genius and free up your time to focus on strategic growth. 
• The Breathwork technique will help you overcome deep-seated beliefs or blocks and accelerate your personal and professional growth.

Resources Referenced:

• The Flow Effect creative workshop waitlist
• Chelsea Oyler's website: elevatedleadershipco.com
• Episode 63: Sign Your First $5k Client with Chelsea Oyler
• Team Growth Code Freebie

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from generating more revenue, and the connection between value and selling. 

Ultimately, your business will transform when you change your relationship with selling. Tune in to this episode to begin that journey now. 

Key Takeaways:

• The key shifts you can make in your beliefs about selling so you can share our offers with more heart and soul. 
• How to simplify the sales process by focusing less on complicated marketing and sales systems and more on the authenticity of the results you can provide.  
• The most important element to sales and how to instantly improve your conversions. 
• Sell something people actually want: understanding customer pain points and aligning the offer with their desires is key to increasing sales and creating a successful business.

Resources Referenced:

Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Episode 138: Becoming A Category-of-One #2: How To Think Like A Thought Leader

Episode 139: Becoming A Category-of-One: #3 Elevate Your Message

Episode 140: Becoming A Category-of-One #4: The Key To Amplifying Your Impact

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Tune into this conversation to simplify your marketing approach so you can make it easy for your best-match clients to find you. When you remove the extra layers between you and them, you create more opportunities to help the people you’re been called to serve. 

Key Takeaways:

• The definition of impact and how this can create new motivation for you and your life. 
• How to gain more recognition using the most basic relationship-building principles. 
• The importance of consistently demonstrating how you can help others through valuable content and compelling communication.
• The “fastest path to clients” and how to install it into your coaching business.

Resources Referenced:

Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Episode 138: Becoming A Category-of-One #2: How To Think Like A Thought Leader

Episode 139: Becoming A Category-of-One: #3 Elevate Your Message

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that’s willing to pay you for your expertise. 

Learn how to redefine your niche, communicate the unmatched value of your brilliance, and position yourself as the dream choice for your best-match clients.  

Key Takeaways: 

• How to identify your best-match premium client so you can market to an audience full of premium clients. 
• The key to packaging, pricing, and positioning of your offer to elevate your online presence and increase your conversions. 
• How to clearly articulate the value of your offer in your messaging so you can consistently demonstrate your expertise without feeling like you’re bragging. 

Resources Referenced:

Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Episode 138: Becoming A Category-of-One #2: How To Think Like A Thought Leader

Episode 52: MVP: Speaking To The Top 1% of Your Market

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how to boost your online industry authority and accelerate your journey to becoming an undeniable expert. 

Resources Referenced:

Episode 126: 4 Ways to Bridge the Gap Between Your Current Reality & Your Future Desires

Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Do not miss these highlights: 

03:15 Success in your life or your business, is fundamentally tied to who you are and the person you are becoming. 

04:25 The meaning of being a Thought Leader for individuals at various stages in their journey, whether they are just starting out or are already making progress. 

10:08 The How to step in the most powerful version of yourself and access the thought leader within you. 

20:08 The tools you can leverage to accelerate your Thought Leadership skills.

30:40 The energy of Thought Leaders is magnetic due to their gentle yet powerful ability to influence people through a deep understanding of themselves.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert.

In this conversation, I dive into the power of strategic positioning and its impact on your coaching business. Discover the art of narrowing your focus, honing in on precisely who you serve, unraveling the problems you're uniquely qualified to solve, and unveiling your distinct solution. 

Together, we'll unlock the secret to creating a limitless blue ocean where you effortlessly stand out and magnetize your dream clients to your doorstep. I'll leave no stone unturned, equipping you with actionable steps to kickstart your journey towards defining your one-of-a-kind category and firmly establishing yourself as the unparalleled expert in your niche. 

Do not miss these highlights: 

03:15 The essential elements for becoming a “category of one”, and understanding the implications if this concept doesn't truly resonate with you. 

06:03 What it means to become the Go-To leader in your industry and the biggest misconceptions. 

15:15 When considering positioning and category leadership, it boils down to how you present yourself in the market and how your audience perceives you.

27:40 Strengthening your expertise as an industry leader involves focusing on quality rather than quantity; it's not about doing more but doing less more effectively.

30:27 The synergy between your unique brilliance and your dream client is where revenue begins to accelerate.

32:10 Your next steps to put what you’ve learned into action. 

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

In this conversation, I demystify the marketing funnel, break it down into a step-by-step roadmap for you to follow, and show you what it looks like to install a simple sales system in your business that’s authentic, genuine, and reliable. 

But here's the magic—I don’t just give you the strategy. I share real-life examples to inspire you and kickstart you into cash-converting momentum.

Get your notepad, clear the distractions, and prepare yourself for action.

Do not miss these highlights: 

02:00 The 100k Sales Funnel process and the myths surrounding funnels and reliable sales strategies.

05:54 The funnel stages to be aware of so you can create a full client journey. 

10:45 Examples of funnels to model depending on where you’re at in your season of growth. 

12:28 Within the Category Queen School, we possess nurturing sequence assets that serve as examples because there is a suitable time and context for their utilization. 

18:20 An example of an advanced funnel and what to consider when implementing more layers in your funnel.  

19:20 How simplifying and optimizing funnels can lead to better results and higher conversion rates.

22:30 How The Category Queen School helps you install your 100K sales funnel with the right coaching, curriculum, and community so you can make more money and help more people with more ease and flow.

Resources Referenced:

Episode 83: Invisible Clients

Episode 134: Maximizing Your Online Presence: Converting Followers into Clients

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Join me as I dive into a thorough reflection of 2023, a year that delivered undeniable growth and expansion, yet was also marked by its fair share of failures, challenges, pain, and healing. 

I’m taking you behind the scenes to give you a real and raw look at where I failed, what I learned from it, and how you can use my setbacks as your stepping stones to embody the most powerful version of yourself, rise to your next level of success, and enjoy the journey throughout. 

Don’t miss these highlights:

05:32 How I entered 2023 on the heels of a transformational year that set the stage for the many lessons that would follow. 

08:25 With big goals comes big responsibility and in order to be equipped for that responsibility, we must grow. Growth is uncomfortable. 

12:33 What I learned about the decision-making process and what to avoid before you approach your business from an emotional state. 

15:58 How to create a plan in advance so that you can give yourself more space to actually achieve your goals (versus sabotage).  

19:24 Navigating uncomfortable emotions I hadn’t experienced before. 

33:25 The resurfacing of an old pattern that led me to unintentionally break boundaries. 

38:38 How to safeguard yourself as an entrepreneur, CEO, and visionary. 

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

If you’re tired of chasing the algorithm or “posting and praying,” the strategies discussed in this conversation will elevate you almost instantly!

Tune in and make this year your best year ever with an online presence that’s ELECTRIC!

Don’t miss these highlights: 

01:33 Experience the potential of elevating your online presence and converting a higher number of followers into clients.

03:05 The biggest misconceptions about online marketing that’s leading you in the wrong direction. 

05:56 Create content with the end in mind: focus on bringing in clients, not just growing your following.

12:50 Consistency in content creation is key to developing your voice and communication style.

16:58 A fundamental approach within the Categories Queen School involves content that effectively converts. We employ various content strategies, development pieces, and operational elements.   

23:03 The framework you can use right away to craft a high-converting piece of content that captures attention and leads to action.

Apple Podcast | Spotify

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Sometimes, the biggest perceived risks are actually the ones that turn out to be the safest because, at the end of the day, no one can take away your unique brilliance. 

Tune in to learn more about the infinite journey of uncovering, nurturing, and mastering your unique brilliance to create a life of opportunity, abundance, and service. 

In this episode, I’ll talk about: 

04:08 How I took a perceived risk by walking away from a 6-figure salary and using my skills to amplify my income and impact on my own terms. 

09:17 How to identify your options even if it feels like you’re “stuck”. 

14:10 The key to getting clear about your unique expertise if you want to take your business to the next level (or even just starting out) 

16:53 Understanding that you have the ability to assist more people with what you possess requires taking a risk on yourself. This is where it begins, and ultimately, it is where it concludes.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and where we are headed in the next era of growth, evolution and amplified impact. 

Join us in this exciting new journey as we work together to redefine success, elevate you as a category leader, and build a business and life that aligns with the essence of who you are.

Key Highlights

02:09 The name category "Queen" explained, its origin and offered insight into the vision of our future direction.

08:09 The greater purpose that was unlocked and ultimately activated the new direction.  

10:34 The initial manifestation of the Category Queen brand, perhaps without people fully recognizing it. 

16:03 How we have dedicated the entire year to refine, repackage and reposition our core offerings.  

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

In this discussion, I offer three questions to ask yourself so you can narrow in on someone who is ready and eager to invest in the solution you have to offer them. 

Key Highlights

• How to tailor your messaging and marketing to serve different parts of the awareness journey. 
• How to market to a higher caliber client without changing anything about your offer. 
• The key to using your unique expertise to demonstrate why your solution is the ideal fit for your clients.

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

02:31 In your season of rest, recovery, and reflection, give yourself permission to be there. 

02:45 Knowing when it is time to sprint or when to start to pick up the pace in your stride or your jog. 

03:15 Build a high-revenue, high-impact, profitable coaching business, without burning yourself out. 

03:51 When it comes to your paid programs and services, make sure that you are targeting somebody who has the extra funds to invest in you and in themselves. 

04:19 It's also about people who are ready and willing to do the work they need to do to get the result that you can help them get. 

04:42 These are really important to consider when you are narrowing in on the premium version of your client and putting your time, your energy, and your resources into it. 

05:02 There are three questions that I want you to ask yourself in order to really think about who your premium client is.

05:35 To help you accelerate your results by zoning in on where the opportunity is.  

06:13 First question is how far along in their own journey my client needs to be in order for them to be a good fit for my offer. 

06:45 What we want to do is really understand where our clients are, and where ideally we want them to be in their transformative journey with us.  

08:00 I want you to ask yourself, where is my best brilliant utilized? 

08:29 When you're marketing and selling your offer as a coach, you will serve differently. 

09:23 Helping them to get to that next level, versus somebody that has just had the awareness.  

10:08 Second question that you can ask yourself is, what are they already investing in order to solve the problem that you can help them solve?

10:52 Recognize the difference between those willing to put in the work and those just expressing a desire for results.

11:22 It's super exhausting to work with people blaming you as the coach for their lack of results. 

11:35 It gives you clarity and it gives you lots of angles to draw from, in order to really think about that type of person...]]>Identifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how to identify your best-match audience for your unique brilliance. 

In this discussion, I offer three questions to ask yourself so you can narrow in on someone who is ready and eager to invest in the solution you have to offer them. 

Key Highlights

• How to tailor your messaging and marketing to serve different parts of the awareness journey. 
• How to market to a higher caliber client without changing anything about your offer. 
• The key to using your unique expertise to demonstrate why your solution is the ideal fit for your clients.

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

02:31 In your season of rest, recovery, and reflection, give yourself permission to be there. 

02:45 Knowing when it is time to sprint or when to start to pick up the pace in your stride or your jog. 

03:15 Build a high-revenue, high-impact, profitable coaching business, without burning yourself out. 

03:51 When it comes to your paid programs and services, make sure that you are targeting somebody who has the extra funds to invest in you and in themselves. 

04:19 It's also about people who are ready and willing to do the work they need to do to get the result that you can help them get. 

04:42 These are really important to consider when you are narrowing in on the premium version of your client and putting your time, your energy, and your resources into it. 

05:02 There are three questions that I want you to ask yourself in order to really think about who your premium client is.

05:35 To help you accelerate your results by zoning in on where the opportunity is.  

06:13 First question is how far along in their own journey my client needs to be in order for them to be a good fit for my offer. 

06:45 What we want to do is really understand where our clients are, and where ideally we want them to be in their transformative journey with us.  

08:00 I want you to ask yourself, where is my best brilliant utilized? 

08:29 When you're marketing and selling your offer as a coach, you will serve differently. 

09:23 Helping them to get to that next level, versus somebody that has just had the awareness.  

10:08 Second question that you can ask yourself is, what are they already investing in order to solve the problem that you can help them solve?

10:52 Recognize the difference between those willing to put in the work and those just expressing a desire for results.

11:22 It's super exhausting to work with people blaming you as the coach for their lack of results. 

11:35 It gives you clarity and it gives you lots of angles to draw from, in order to really think about that type of person as your perfect client. 

11:47 You can leverage those things to show them why my solution is better, more, a better fit for them, etc.

12:21 It really helps you to think creatively out of the box. Show and demonstrate more value to your ideal clients, specifically, that higher caliber client. 

12:44 Now number three, how are they demonstrating whether or not they have a growth mindset or a fixed mindset? 

12:59 People that say they want something, but they're actually not willing to go after it. 

13:13 What qualifies a client as somebody that has a growth mindset?  

13:43 If you can think about the things that those people value that have a growth mindset. 

14:19 If you can really zoned in on that variation of your client. What they're doing and the values they hold. Show them that you match a lot of those values. 

14:47 Come to the space and say, “I'm going to help you get to a million without sacrificing the life that you have with your family and really unleashing your fullest brilliance.” This carries over into all areas of life.

15:25 Questions to ask yourself before crafting new offers.

15:38 Journal on these points and infuse them into your marketing and selling strategies for a natural attraction to your ideal clients.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

It also impacts how you price your programs, how you run your sales conversations, what happens when you get a money objection (that triggers your own money objections), the type of people you attract online, and so much more!

If you’re trying to get clients online, there’s one fundamental element you will need to finetune (which is most often overlooked) in order to amplify your reach and it’s your money mindset. 

In this podcast episode, I help you understand why your money mindset is one of the most influential components of your online marketing and how it impacts whether or not people will buy from you. 

This conversation will help you connect the dots, bring awareness to things you probably never saw before, and encourage you to let go of baggage that’s preventing you from stepping into your power. 

Key Highlights

• Understand the psychology behind how changing your beliefs about money can make your offerings more appealing and irresistible to potential clients.
• Discover practical steps and strategies to shift your beliefs around money and harness their transformative power in your entrepreneurial journey.
• A peek behind the scenes at some recent events shaped my thoughts and changed my perspective on the simplicity of making money. 

Tune into this week’s podcast episode!

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights:

03:55 Takeaways from the first in-person live event.

08:05 It can feel messy when you intertwine entrepreneurship and your personal life.

09:30 Ninety-nine percent (99%) of the time, it’s never actually about the money.

10:20 When it comes to getting more people to buy what you have, you as the business owner have to change the way you buy. 

10:42 What is your relationship with money? Identify your money story. 

16:30 There is a spectrum of money stories, and your responsibility is to understand yours. 

19:10 You cannot grow a business without spending money and taking some risk in.

21:35 If you don’t invest in your business, don’t expect other people to invest in you.

22:35 The gap that separates people are the people that don’t invest in themselves.

24:17 You have to start understanding the journey of your money story. Is the drama of your money mindset driving your business decisions?

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers. 

Your relationship with money impacts how you market your coaching offers. 

It also impacts how you price your programs, how you run your sales conversations, what happens when you get a money objection (that triggers your own money objections), the type of people you attract online, and so much more!

If you’re trying to get clients online, there’s one fundamental element you will need to finetune (which is most often overlooked) in order to amplify your reach and it’s your money mindset. 

In this podcast episode, I help you understand why your money mindset is one of the most influential components of your online marketing and how it impacts whether or not people will buy from you. 

This conversation will help you connect the dots, bring awareness to things you probably never saw before, and encourage you to let go of baggage that’s preventing you from stepping into your power. 

Key Highlights

• Understand the psychology behind how changing your beliefs about money can make your offerings more appealing and irresistible to potential clients.
• Discover practical steps and strategies to shift your beliefs around money and harness their transformative power in your entrepreneurial journey.
• A peek behind the scenes at some recent events shaped my thoughts and changed my perspective on the simplicity of making money. 

Tune into this week’s podcast episode!

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights:

03:55 Takeaways from the first in-person live event.

08:05 It can feel messy when you intertwine entrepreneurship and your personal life.

09:30 Ninety-nine percent (99%) of the time, it’s never actually about the money.

10:20 When it comes to getting more people to buy what you have, you as the business owner have to change the way you buy. 

10:42 What is your relationship with money? Identify your money story. 

16:30 There is a spectrum of money stories, and your responsibility is to understand yours. 

19:10 You cannot grow a business without spending money and taking some risk in.

21:35 If you don’t invest in your business, don’t expect other people to invest in you.

22:35 The gap that separates people are the people that don’t invest in themselves.

24:17 You have to start understanding the journey of your money story. Is the drama of your money mindset driving your business decisions?

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

 Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Sometimes, we can indirectly create these “reinvention” seasons where you personally or professionally grow so much, that the contrast between then and now is starkly different. 

The definition of reinvention is “the action or process through which something is changed so much that it appears to be entirely new” and by intentionally curating this process in your life and your business, you can hack your results and achieve impossible goals. 

I’ve recently been undergoing a massive reinvention season, purely by intention, and learning how to achieve an impossible goal in just 90 days. 

I share my learnings, the step-by-step process, and what you can do if you also desire to dream bigger and bring those dreams to life faster.

Key Highlights

• Discover the core elements of significant growth transformation (in shorter periods of time) so you don’t ever feel “stuck” again. 
• Learn how you can gain complete control of your results by shifting how you think (and not what you do). 
• The book I read that changed my entire perspective on business growth and how I’ve been using it to shift into a brand new season of business and life. 

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

00:58 Explore a season of reinvention—what it entails, its true essence, and how to leverage it for your exponential growth. 

05:57 Discover your newfound understanding of who you are, your purpose, the direction of your priorities, and the clarity of your focus.

08:08 The definition of reinvention is potent, stating that it is the action or process by which something undergoes such significant change that it appears entirely new. 

10:40 You literally won't be able to carry over what you're currently doing into the next season because you no longer have the capacity for it.

11:28 The book "10x Is Easier than 2x" was co-authored by Dan Sullivan and Dr. Benjamin Hardy.

12:10 It's crucial to grasp that your results stem from your perception of yourself, aligning with the notion that your thoughts shape your reality. 

14:05 Have a new awareness and more of an intentional process for you to go through this on your own to activate a reinvention season. 

15:07 Embarking on your reinvention and preparing for it entails letting go of a lot of things and training your brain to think differently.

17:53 Relying on your pathways and your people, identify the individuals who will assist you in reaching your goals, and explore the pathways that may lead you there, some of which you might not have considered yet.

21:00 For you, reinvention involves observing a shift in the things you offer, your product suite, and the direction you're heading.

22:40 Embrace the challenge of becoming more of who you were meant to be and liberate yourself from the things that hold you back. 

25:04 Contemplate and take action on this reinvention, making]]>Have you ever looked back on your life and compared the current version of your life with your old one and wondered if your “old self” would even recognize who you are today? 

Sometimes, we can indirectly create these “reinvention” seasons where you personally or professionally grow so much, that the contrast between then and now is starkly different. 

The definition of reinvention is “the action or process through which something is changed so much that it appears to be entirely new” and by intentionally curating this process in your life and your business, you can hack your results and achieve impossible goals. 

I’ve recently been undergoing a massive reinvention season, purely by intention, and learning how to achieve an impossible goal in just 90 days. 

I share my learnings, the step-by-step process, and what you can do if you also desire to dream bigger and bring those dreams to life faster.

Key Highlights

• Discover the core elements of significant growth transformation (in shorter periods of time) so you don’t ever feel “stuck” again. 
• Learn how you can gain complete control of your results by shifting how you think (and not what you do). 
• The book I read that changed my entire perspective on business growth and how I’ve been using it to shift into a brand new season of business and life. 

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

00:58 Explore a season of reinvention—what it entails, its true essence, and how to leverage it for your exponential growth. 

05:57 Discover your newfound understanding of who you are, your purpose, the direction of your priorities, and the clarity of your focus.

08:08 The definition of reinvention is potent, stating that it is the action or process by which something undergoes such significant change that it appears entirely new. 

10:40 You literally won't be able to carry over what you're currently doing into the next season because you no longer have the capacity for it.

11:28 The book "10x Is Easier than 2x" was co-authored by Dan Sullivan and Dr. Benjamin Hardy.

12:10 It's crucial to grasp that your results stem from your perception of yourself, aligning with the notion that your thoughts shape your reality. 

14:05 Have a new awareness and more of an intentional process for you to go through this on your own to activate a reinvention season. 

15:07 Embarking on your reinvention and preparing for it entails letting go of a lot of things and training your brain to think differently.

17:53 Relying on your pathways and your people, identify the individuals who will assist you in reaching your goals, and explore the pathways that may lead you there, some of which you might not have considered yet.

21:00 For you, reinvention involves observing a shift in the things you offer, your product suite, and the direction you're heading.

22:40 Embrace the challenge of becoming more of who you were meant to be and liberate yourself from the things that hold you back. 

25:04 Contemplate and take action on this reinvention, making it tangible for yourself in a way that aligns with your unique vision. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

You should not have to pretend to be someone you’re not if you’re in this season. However, you can follow through on your professional responsibilities without sacrificing your mental or emotional well-being. 

Whether it’s now or later (or again), we will inevitably experience seasons where it all feels too hard to carry: the business responsibilities, personal commitments, and the nuances of life’s trials and tribulations. 

In this episode, I talk about what that might look like for you, how to protect your well-being while balancing entrepreneurship, and some things to consider when wondering what to do next. 

This podcast episode is a guide to resilience and staying true to yourself, even when life gets tough. So, if you're ready to tackle these challenges head-on, give it a listen!

Key Highlights

• How to find the courage and inspiration to keep moving forward while staying true to your beliefs and values.
• Why it’s important to give yourself the space to fully process your emotions rather than ignoring them or resisting them. 
• How life’s difficulties can 
• What it looks like to use your trials and tribulations to go deeper with your message and connect with your audience more authentically. 
• What to share online and what not to share to keep things personal and private. 

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

02:30 How to present yourself online and or in your business when your life feels challenging or burdensome.

04:42 There is no doubt that our life and business are closely intertwined, which can have a significant impact on building a business that we love.

06:45 Here are some thoughts to contemplate, providing you with the courage or inspiration needed to grant yourself permission to continue moving forward in a way that aligns with your truth.

07:48 It is absolutely important to acknowledge your feelings and recognize that whatever you're going through is something you must genuinely honor and allow yourself the space to fully process those emotions.

09:38 On the flip side of this, it's about truly recognizing the responsibility you hold as a business owner.

10:33 It's a combination of both; you can experience sadness and pain, and still fulfill your role as a business owner.

12:05 Certain factors will affect your voice and may even make it seem challenging to think about finding the right words. 

14:30 Another common component of this is worrying about what other people will think.

16:35 This is the opportunity to delve deeper into your message and connect more profoundly with the audience that best suits you and your personal brand. 

17:36 We need to exercise caution and avoid sharing things when we're still deeply immersed in the situation.

19:25 Empowering yourself to take action, lead, and amplify your voice to advocate...]]>Being the face of your business as a personal brand and CEO also means showing up online and in your company when you’re struggling in your personal life — this can be one of the most challenging aspects of an online business owner. 

You should not have to pretend to be someone you’re not if you’re in this season. However, you can follow through on your professional responsibilities without sacrificing your mental or emotional well-being. 

Whether it’s now or later (or again), we will inevitably experience seasons where it all feels too hard to carry: the business responsibilities, personal commitments, and the nuances of life’s trials and tribulations. 

In this episode, I talk about what that might look like for you, how to protect your well-being while balancing entrepreneurship, and some things to consider when wondering what to do next. 

This podcast episode is a guide to resilience and staying true to yourself, even when life gets tough. So, if you're ready to tackle these challenges head-on, give it a listen!

Key Highlights

• How to find the courage and inspiration to keep moving forward while staying true to your beliefs and values.
• Why it’s important to give yourself the space to fully process your emotions rather than ignoring them or resisting them. 
• How life’s difficulties can 
• What it looks like to use your trials and tribulations to go deeper with your message and connect with your audience more authentically. 
• What to share online and what not to share to keep things personal and private. 

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

02:30 How to present yourself online and or in your business when your life feels challenging or burdensome.

04:42 There is no doubt that our life and business are closely intertwined, which can have a significant impact on building a business that we love.

06:45 Here are some thoughts to contemplate, providing you with the courage or inspiration needed to grant yourself permission to continue moving forward in a way that aligns with your truth.

07:48 It is absolutely important to acknowledge your feelings and recognize that whatever you're going through is something you must genuinely honor and allow yourself the space to fully process those emotions.

09:38 On the flip side of this, it's about truly recognizing the responsibility you hold as a business owner.

10:33 It's a combination of both; you can experience sadness and pain, and still fulfill your role as a business owner.

12:05 Certain factors will affect your voice and may even make it seem challenging to think about finding the right words. 

14:30 Another common component of this is worrying about what other people will think.

16:35 This is the opportunity to delve deeper into your message and connect more profoundly with the audience that best suits you and your personal brand. 

17:36 We need to exercise caution and avoid sharing things when we're still deeply immersed in the situation.

19:25 Empowering yourself to take action, lead, and amplify your voice to advocate for those who need it and provide support for those who lack confidence or feel unsafe.

22:15 You can prioritize self-care and take the necessary steps to navigate through the different seasons of life while continuing to be present for your business and manage both aspects effectively.  

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

However, heading into a new year as a business owner isn’t just about setting new revenue targets and updating your vision board. It’s a combination of checking in with yourself, getting quiet, and asking yourself the right questions to activate renewed clarity and confidence. 

In this episode, you’ll learn how to properly prepare for the new year and discover why it’s important to give yourself plenty of runway leading up to the transition so you can walk into the new year with clarity, intention, and focus. 

Key Highlights

• How to identify your biggest “needle movers” in your business and where all of your time and energy should go in order to amplify your results from the year prior. 
• The process you can use to achieve greater clarity, calm, and a sense of inner peace, especially if you feel like you’re constantly moving from one thing to the next. 
• The step-by-step framework for developing your exact blueprint for success with specific targets and roadmaps. 

Past Episode:

Episode 126: 4 Ways to Bridge the Gap Between Your Current Reality & Your Future Desires

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

04:05 Commencing the planning process for the upcoming three years, which include 2024, 2025, and 2026.

05:30 Achieve greater clarity and inner peace and ensure you are fully prepared to start the new year with a well-defined framework for the upcoming 2024. 

06:40 Consider that time holds significant importance for visionaries, entrepreneurs, and problem solvers, even though it may seem counterintuitive to those who tend to be overachievers.  

10:02 Consider a planning process in quarterly increments, balancing the act of forward-thinking with a narrowed focus on the present moment. 

12:45 The strategy for this conversation involves more discussions on how to bridge the gap from the current moment to the end of 2024, encompassing the planning for today and the future.

13:30 One of the actions you can take is to harness your present energy to grant yourself permission to express both your desires and your dislikes. 

15:40 Generating new outcomes, shaped by the choices you make and the behaviors you adopt in that context, will necessitate a transformation in yourself.

18:00 The second element is for you to consider that your thoughts and feelings are what shape the outcomes you achieve.

20:40 Characteristics and traits can manifest as both external and internal qualities, and there's also the version of yourself that you truly aspire to embody in practice. 

22:33 Establish a revenue target and then refine and adjust it further, considering what you aim to earn by the year's end.

26:25 Results Mapping out the results regarding the...]]>Preparing for a new year takes time and space, especially if you want to make sure your primary focus areas and goals are in alignment with the vision you have for your business and your life. 

However, heading into a new year as a business owner isn’t just about setting new revenue targets and updating your vision board. It’s a combination of checking in with yourself, getting quiet, and asking yourself the right questions to activate renewed clarity and confidence. 

In this episode, you’ll learn how to properly prepare for the new year and discover why it’s important to give yourself plenty of runway leading up to the transition so you can walk into the new year with clarity, intention, and focus. 

Key Highlights

• How to identify your biggest “needle movers” in your business and where all of your time and energy should go in order to amplify your results from the year prior. 
• The process you can use to achieve greater clarity, calm, and a sense of inner peace, especially if you feel like you’re constantly moving from one thing to the next. 
• The step-by-step framework for developing your exact blueprint for success with specific targets and roadmaps. 

Past Episode:

Episode 126: 4 Ways to Bridge the Gap Between Your Current Reality & Your Future Desires

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

04:05 Commencing the planning process for the upcoming three years, which include 2024, 2025, and 2026.

05:30 Achieve greater clarity and inner peace and ensure you are fully prepared to start the new year with a well-defined framework for the upcoming 2024. 

06:40 Consider that time holds significant importance for visionaries, entrepreneurs, and problem solvers, even though it may seem counterintuitive to those who tend to be overachievers.  

10:02 Consider a planning process in quarterly increments, balancing the act of forward-thinking with a narrowed focus on the present moment. 

12:45 The strategy for this conversation involves more discussions on how to bridge the gap from the current moment to the end of 2024, encompassing the planning for today and the future.

13:30 One of the actions you can take is to harness your present energy to grant yourself permission to express both your desires and your dislikes. 

15:40 Generating new outcomes, shaped by the choices you make and the behaviors you adopt in that context, will necessitate a transformation in yourself.

18:00 The second element is for you to consider that your thoughts and feelings are what shape the outcomes you achieve.

20:40 Characteristics and traits can manifest as both external and internal qualities, and there's also the version of yourself that you truly aspire to embody in practice. 

22:33 Establish a revenue target and then refine and adjust it further, considering what you aim to earn by the year's end.

26:25 Results Mapping out the results regarding the revenue goal involves determining how you will reach that objective through the offers you intend to sell. 

29:30 Knowing both what you're selling and the number of units you need to sell is essential to determine how you'll market and distribute them.

31:55 Take note of the elements you should schedule in your calendar to provide a clearer outline of what you're selling when you plan to sell it, and potentially, how you intend to sell it. 

33:40 Begin contemplating the gaps in knowledge, tools, or resources that you need to address promptly, not postponing them, as you'll consistently encounter aspects where gaps exist.

36:36 You must streamline your focus, energy, and resources. You will reach your goal more quickly, whether you're dealing with a group of 1,000 people or just two individuals.  

37:50 This becomes crucial when you're considering all these factors. It doesn't necessarily involve making final decisions; instead, it provides you with the room and space to contemplate, and this is the crucial element that has been missing.

41:07 You aim to make more intentional decisions, avoiding haste, as this gift of perspective benefits you. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Whether you’re in a creative rut, feeling completely uninspired, or losing faith in your business altogether, this conversation will breathe new levels of inspiration into your heart and give you extra layers of clarity to transform your mind. 

Collapse time and accelerate your results with the tactics given in this episode that you’ll be able to implement right away. 

Key Highlights

• The power your environment has on your current and future identity.
• Questions to ask yourself when developing clarity in your business and life. 
• How to reverse-engineer your results to bulletproof your success plan. 
• How I’m able to access all the best answers every time I’m feeling “stuck”. 

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

03:50 Today, we will discuss the concept of bridging the gap between your present circumstances and your future aspirations. 

05:10 Concrete methods to expedite the process of narrowing that gap and to begin embracing your dreams sooner rather than later, and to move closer to them instead of drifting away.

05:30 The first way to bridge the gap, which may seem quite obvious but is often underestimated, is gaining clarity. 

07:10 The morning formula exercise. 

08:10 Write it down and create visual reminders of your future desires by journaling about them, rather than just keeping them in your mind. 

09:10 You can also utilize a vision board and update it either annually or more frequently. 

11:23 The second way to bridge the gap between where you are now and those future desires involves proximity. 

16:55 The third way is to ensure that you make decisions based on your future state rather than your current circumstances, and this can be one of the most challenging aspects.  

22:20 Another beneficial practice in this context is meditation, specifically engaging in visualizations of your future self.  

26:15 The final aspect to seriously contemplate when considering bridging that gap is results mapping. 

29:37 It involves giving yourself the opportunity to see how you can begin assembling all the pieces, similar to walking through your three-year plan. 

31:20 Results mapping involves reverse engineering your desires, and gaining an understanding of the larger components required to reach your goals. 

37:45 You should embrace all four of these methods to bridge the gap toward achieving your dreams, rather than selecting just one or the other.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the...]]>Do you feel like the results in your business are coming too slowly? Do you feel like your truest desires are all of a sudden so far out of reach? 

Whether you’re in a creative rut, feeling completely uninspired, or losing faith in your business altogether, this conversation will breathe new levels of inspiration into your heart and give you extra layers of clarity to transform your mind. 

Collapse time and accelerate your results with the tactics given in this episode that you’ll be able to implement right away. 

Key Highlights

• The power your environment has on your current and future identity.
• Questions to ask yourself when developing clarity in your business and life. 
• How to reverse-engineer your results to bulletproof your success plan. 
• How I’m able to access all the best answers every time I’m feeling “stuck”. 

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

03:50 Today, we will discuss the concept of bridging the gap between your present circumstances and your future aspirations. 

05:10 Concrete methods to expedite the process of narrowing that gap and to begin embracing your dreams sooner rather than later, and to move closer to them instead of drifting away.

05:30 The first way to bridge the gap, which may seem quite obvious but is often underestimated, is gaining clarity. 

07:10 The morning formula exercise. 

08:10 Write it down and create visual reminders of your future desires by journaling about them, rather than just keeping them in your mind. 

09:10 You can also utilize a vision board and update it either annually or more frequently. 

11:23 The second way to bridge the gap between where you are now and those future desires involves proximity. 

16:55 The third way is to ensure that you make decisions based on your future state rather than your current circumstances, and this can be one of the most challenging aspects.  

22:20 Another beneficial practice in this context is meditation, specifically engaging in visualizations of your future self.  

26:15 The final aspect to seriously contemplate when considering bridging that gap is results mapping. 

29:37 It involves giving yourself the opportunity to see how you can begin assembling all the pieces, similar to walking through your three-year plan. 

31:20 Results mapping involves reverse engineering your desires, and gaining an understanding of the larger components required to reach your goals. 

37:45 You should embrace all four of these methods to bridge the gap toward achieving your dreams, rather than selecting just one or the other.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

However, don’t take this process lightly. Whether you're waiting until you feel "more ready" or contemplating hiring a friend or family member as a shortcut, this episode delves into the intricacies of hiring your first team member, be it a virtual assistant, an executive assistant, or a contractor employee.

Step by step, I guide you through the entire process, from understanding your hourly rate to crafting a clear job description, where to find top talent, how to triage your applicants, and what to include in your hiring process to maximize your time and resources. 

PLUS! I’ve included a free hiring guide that gives you everything you need to take this information and put it into action, including a job description template, a sample of a skills test we use, and the step-by-step hiring process you can reference any time you need it.

Tune in to listen so you can finally overcome the fears and doubts holding you back from getting the support you need to amplify your message and move your mission forward! 

Key Highlights

• Timing is NOT everything. Like parenthood, there's no perfect time to hire; waiting too long could delay your success as a business owner. Discover how to assess if you should hire now versus later. 
• The exact exercise you can walk yourself through to determine what role to hire for and what tasks to delegate first. 
• The complete step-by-step hiring process from creating your job description to triaging applicants to hosting final interviews. 

Resources Mentioned

Buy Back Your Time by Dan Martell

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

00:43 Today, we will be discussing the process of hiring your first team member, whether that's a virtual assistant, an executive assistant, or a contractor employee. There will be a complementary resource available, as well as a free template for you to access.

04:20 The misconceptions and even mistakes made in this regard, so you can learn from them immediately or avoid them altogether. One of these misconceptions is the belief that hiring and building a team are solely expenses. 

08:55 We aim to avoid wasting money, so it's necessary to go through a process to ensure that you have the correct role, the appropriate activities, and effective delegation. 

12:58 You must be willing to go through the process, embrace it, and be open to making mistakes because they are a part of the learning process.   

17:55 The misconception about there being a perfect time to hire is similar to the idea...]]>Is the fear of hiring holding you back from growing to the next level? If so, you’re not alone! Hiring is one of the most significant areas of confusion for female founders and can be overcomplicated and overwhelming. 

However, don’t take this process lightly. Whether you're waiting until you feel "more ready" or contemplating hiring a friend or family member as a shortcut, this episode delves into the intricacies of hiring your first team member, be it a virtual assistant, an executive assistant, or a contractor employee.

Step by step, I guide you through the entire process, from understanding your hourly rate to crafting a clear job description, where to find top talent, how to triage your applicants, and what to include in your hiring process to maximize your time and resources. 

PLUS! I’ve included a free hiring guide that gives you everything you need to take this information and put it into action, including a job description template, a sample of a skills test we use, and the step-by-step hiring process you can reference any time you need it.

Tune in to listen so you can finally overcome the fears and doubts holding you back from getting the support you need to amplify your message and move your mission forward! 

Key Highlights

• Timing is NOT everything. Like parenthood, there's no perfect time to hire; waiting too long could delay your success as a business owner. Discover how to assess if you should hire now versus later. 
• The exact exercise you can walk yourself through to determine what role to hire for and what tasks to delegate first. 
• The complete step-by-step hiring process from creating your job description to triaging applicants to hosting final interviews. 

Resources Mentioned

Buy Back Your Time by Dan Martell

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

00:43 Today, we will be discussing the process of hiring your first team member, whether that's a virtual assistant, an executive assistant, or a contractor employee. There will be a complementary resource available, as well as a free template for you to access.

04:20 The misconceptions and even mistakes made in this regard, so you can learn from them immediately or avoid them altogether. One of these misconceptions is the belief that hiring and building a team are solely expenses. 

08:55 We aim to avoid wasting money, so it's necessary to go through a process to ensure that you have the correct role, the appropriate activities, and effective delegation. 

12:58 You must be willing to go through the process, embrace it, and be open to making mistakes because they are a part of the learning process.   

17:55 The misconception about there being a perfect time to hire is similar to the idea that there's no perfect time to have a baby; nobody can truly prepare you for that. 

18:15 The process around hiring from personal experience and what other people are doing. 

19:45 The difference between virtual assistant and executive assistant.   

21:25 How to hire a social media expert and how to calculate the ROI out of that.

24:50 The first step in this hiring process is to get a sense of what your hourly rate is. 

26:50 The four quadrants in relation to spending your time.  

35:37 Step two involves creating a job description based on the time and activities you've identified in step one that will clearly defines the role within the company.

40:43 Now, for step three, we share the clearly defined job description.  

45:25 Step four in this process after you shared the job description and the application process, is to start that initial triaging.

47:15 Step five is the initial interview, then step six is a skills test before the final interview.  

49:47 You can have the applicants take an additional personality tests.  

52:35 View the process as not just a short-term opportunity, but as a long-term one, as you never know where things may lead with your part-time contractors or employees. 

52:50 We have a template and a sample job description to assist you with this, and we'll provide the link in the show notes, available to you completely for free. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

More importantly, my emotional, mental, and physical well-being are becoming more of a priority, and with everything I do, I want to make sure it’s in support of living a peaceful, joyful, and vibrant life. 

I learned early on that if I am not operating as the best version of myself and can’t find contentment in the present moment, nothing I accomplish in life or business will matter. 

In this episode, I give you a behind-the-scenes peek into the current routines I follow to support my very full life as a mom, wife, and CEO. I share the habits I’ve been developing (both new and old), the performance hacks I’ve been relying on to enhance creativity and productivity, and how I’ve been managing my time so I can work less and play more. 

If you’re ready to upgrade your life, you’ll find lots of nuggets for inspiration here!

Key Highlights

• My personal journey in health and wellness and how it all started with a distorted view of my body image. 
• How to prioritize all aspects of your health including physical, emotional, mental, and spiritual. 
• Best practices for time management outside of the traditional “time blocking” advice you often hear. 
• The importance of blending both structure and flexibility in your routines to allow for the daily curveballs, but to give you some loving guardrails for focus, growth, and success.
• How I prioritize the most important relationships in my life above all else. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Do not miss these highlights:  

02:05 Kinsey desires to establish a deeper connection with her audience, making it a sound strategy to consistently infuse that connection into the overall content every time she shares.

02:40 One of the core values in her company is that in order to genuinely present your best self, we prioritize self-care, with priority health being the top concern. 

05:53 As we age, we should prioritize not only our physical health but also our mental and emotional well-being, as these aspects are intricately interconnected.  

08:15 Another significant aspect involves the hormonal changes occurring in her body when she was in her late 20s, happening even before turning 30.

10:30 It wasn't about losing weight anymore, nor was it about counting calories; it was truly about holistic health, aiming not only to look good but also to feel good.

11:30 Actions that she took to sustain her business and busy life can also assist others in reevaluating their own routines.

13:32 It has been years in the making, continually evolving and]]>As a mom of three and the CEO of a thriving business and team, I’ve had to become more disciplined in how I spend my time, the routines I follow in my business and life, and the habits I adopt. 

More importantly, my emotional, mental, and physical well-being are becoming more of a priority, and with everything I do, I want to make sure it’s in support of living a peaceful, joyful, and vibrant life. 

I learned early on that if I am not operating as the best version of myself and can’t find contentment in the present moment, nothing I accomplish in life or business will matter. 

In this episode, I give you a behind-the-scenes peek into the current routines I follow to support my very full life as a mom, wife, and CEO. I share the habits I’ve been developing (both new and old), the performance hacks I’ve been relying on to enhance creativity and productivity, and how I’ve been managing my time so I can work less and play more. 

If you’re ready to upgrade your life, you’ll find lots of nuggets for inspiration here!

Key Highlights

• My personal journey in health and wellness and how it all started with a distorted view of my body image. 
• How to prioritize all aspects of your health including physical, emotional, mental, and spiritual. 
• Best practices for time management outside of the traditional “time blocking” advice you often hear. 
• The importance of blending both structure and flexibility in your routines to allow for the daily curveballs, but to give you some loving guardrails for focus, growth, and success.
• How I prioritize the most important relationships in my life above all else. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Do not miss these highlights:  

02:05 Kinsey desires to establish a deeper connection with her audience, making it a sound strategy to consistently infuse that connection into the overall content every time she shares.

02:40 One of the core values in her company is that in order to genuinely present your best self, we prioritize self-care, with priority health being the top concern. 

05:53 As we age, we should prioritize not only our physical health but also our mental and emotional well-being, as these aspects are intricately interconnected.  

08:15 Another significant aspect involves the hormonal changes occurring in her body when she was in her late 20s, happening even before turning 30.

10:30 It wasn't about losing weight anymore, nor was it about counting calories; it was truly about holistic health, aiming not only to look good but also to feel good.

11:30 Actions that she took to sustain her business and busy life can also assist others in reevaluating their own routines.

13:32 It has been years in the making, continually evolving and fine-tuning with each season of life, much like her mornings that have changed due to the presence of children.  

14:30 Kinsey will now talk about her routine during the week and how she creates a balance of structure with some flexibility.

17:00 The first thing she does before even delving into the week is to check what her family has planned for the upcoming week.

21:00 How she wakes up and what her family's morning routine looks like. 

21:15 Kinsey mindful morning practices that start with waking up without alarm, and more best practice tips. 

36:10 As for her team, they are ensuring that there is more structure in their discussions about their projects and how they manage their tasks and activities. They use Slack as their primary communication tool and Asana as their primary project management tool. 

40:20  How she began implementing tools and resources to optimize the time she spent in her business, ensuring that when she clocks out, she achieves maximum efficiency.

42:05 Kinsey will conclude the day by picking up the kids and then arranging for their transportation while ensuring that everyone receives what they need. 

43:10 During the night, she and her husband desire to remain informed about what is evolving and what remains unchanged. Their goal is to strengthen their family connections because things can shift swiftly, and it's genuinely captivating. 

45:17 She focuses on maintaining the house in an organized state, ensuring that everything is in its rightful place for the following day. Afterward, she intentionally engages in winding down activities for the night.

48:55 Ensuring that their marriage has dedicated time for conversation and engagement, without the need to worry about what the kids are doing, allows us to focus on each other completely.

56:50 In addition to the routine, her diet is another component. When she first consulted with her functional practitioner in her late 20s, that's when she began to truly fine-tune her nutrition and experiment with various dietary approaches.

1:00:20 You need to conduct research and due diligence regarding the specific problem you want to solve, and then take small, incremental steps to address it.

1:02:15  We will continually embark on a journey of adaptation, refinement, and pivoting, as both our bodies and lives change. However, there are certain aspects you must embrace: establishing structure and flexibility to determine what suits you best.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Callan’s success is deeply rooted in her motivation to see her clients thrive, her willingness to do things that feel scary, and her discipline scaling one offer at a time.

Key Highlights

• How Callan resisted the urge to expand her niche and stayed hyper-focused on her narrow specialty. 
• The mindset shifts Callan made that contributed to her record-breaking success. 
• The sustainable approach to consistent value and growth for both the business and its clients. 

You can follow Callan Faulkner on her Instagram @callanfaulkner.

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 

Past Episode:

Episode 65:Overcoming Your Fear of Group Coaching & Scaling Your High-Ticket Offer with Callan Faulkner

Do not miss these highlights: 

03:46 In this episode of our podcast, we have Callan Faulkner as our guest. She shares insights into her career path and journey over the past few years.

06:36 The importance of the profitability aspect.

07:43 How did Callan streamlined her signature offer into different phases.  

11:54 Thanks to Kinsey's assistance, Callan’s team successfully transitioned, and now they have a fully recorded Thinkific program. All the videos are well-organized and working well.  

12:55 A brief summary of what Callan's team does to help and assist their clients.

14:38 Staying within a niche and understanding that there is more potential within that specific niche has greatly benefited Callan. This serves as a reminder for those who are hesitant on niching down.

15:57 Callan has upheld the high-touch, high-service, high-end approach. She incorporated the curriculum and the sniff test, allowing clients to achieve results independently. She introduced these additional components to ensure they receive the support they require.

17:43 Callan talked about the mindset from charging $1,000 for 10 sessions, to selling a 10k program. The journey and the things that she considered in making that transition. 

19:37 She articulated and listed her expectations to her clients within the money-back]]>In this interview, Callan shares how she achieved her first 100K/month by streamlining and fine-tuning her signature offer. She speaks to the components of her program that help her clients create results without them relying solely on her. 

Callan’s success is deeply rooted in her motivation to see her clients thrive, her willingness to do things that feel scary, and her discipline scaling one offer at a time.

Key Highlights

• How Callan resisted the urge to expand her niche and stayed hyper-focused on her narrow specialty. 
• The mindset shifts Callan made that contributed to her record-breaking success. 
• The sustainable approach to consistent value and growth for both the business and its clients. 

You can follow Callan Faulkner on her Instagram @callanfaulkner.

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 

Past Episode:

Episode 65:Overcoming Your Fear of Group Coaching & Scaling Your High-Ticket Offer with Callan Faulkner

Do not miss these highlights: 

03:46 In this episode of our podcast, we have Callan Faulkner as our guest. She shares insights into her career path and journey over the past few years.

06:36 The importance of the profitability aspect.

07:43 How did Callan streamlined her signature offer into different phases.  

11:54 Thanks to Kinsey's assistance, Callan’s team successfully transitioned, and now they have a fully recorded Thinkific program. All the videos are well-organized and working well.  

12:55 A brief summary of what Callan's team does to help and assist their clients.

14:38 Staying within a niche and understanding that there is more potential within that specific niche has greatly benefited Callan. This serves as a reminder for those who are hesitant on niching down.

15:57 Callan has upheld the high-touch, high-service, high-end approach. She incorporated the curriculum and the sniff test, allowing clients to achieve results independently. She introduced these additional components to ensure they receive the support they require.

17:43 Callan talked about the mindset from charging $1,000 for 10 sessions, to selling a 10k program. The journey and the things that she considered in making that transition. 

19:37 She articulated and listed her expectations to her clients within the money-back offer.

25:34 She discusses how people come to know about her, how she acquires clients and leads, and also provides a description of what her first masterclass was like.

26:33 She shared how Kinsey helped her with her masterclass program. 

30:31 Callan is highly motivated for the success of her company and equally driven by the results her clients achieve. Everything she does is guided by this principle.

31:32 She shares how she embodies the way she purchases and invests. Her approach to valuing things aligns closely with how she prices, packages, and positions her offers. 

37:38 Callan with Kinsey explaining the evergreen mentality, the evergreen philosophy.

42:18 What is now the vision, and what comes next for Callan Faulkner in her business?

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

She was able to achieve these results in part-time hours, with a small following, and one simple system that she was able to rinse & repeat month and month for reliable results. 

Key Highlights:

• The importance of a unique niche, an irresistible offer, and messaging that converts. 
• The momentum that Carol gained through the consistency and mastery of one simple marketing machine that reliability creates red-hot leads and clients. 
• The steps she took to move out of overwhelm and frustration and into abundance, joy, and service. 

You can follow Carol Trotter on her Instagram @caroltrotterperimenopausecoach.

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 

Do not miss these highlights: 

01:00 This week has been incredibly remarkable as we commence our very first evergreen launch experience.

01:35 There are additional fresh concepts, methods, and effective approaches for implementing strategies in businesses to foster sustainability and long-term success.

02:57 Successful marketing campaigns and building reliability require a straightforward system to depend on, and understanding what to prioritize in perfecting that system is the key.

05:32 For anything to be effective, whether you're considering reliability, consistency, or revenue, it's not solely about the systems; it's also about ensuring you have a profitable unique niche and an irresistible offer. 

08:08 The initial step is to ensure that your organic content is converting and attracting new leads and clients. If it isn't, that's where we begin, as we aim to avoid building on an unstable foundation. 

09:50 Let's listen to or watch this clip featuring Carol Trotter as she shares her story about the strategies she implemented since joining us in Launch Like A Queen. 

11:30 She holds certification as a Holistic Nutritionist with a specialization in women's health and serves as a coach for peri- and postmenopausal individuals.

12:17 Carol shares her entrepreneurial journey, which, while a bit messy, is a beautiful one that...]]>Carol Trotter, Health Coach for Peri and Post-menopausal Women, shares her journey as an entrepreneur going from almost “giving up” after being at it for five years to experiencing her first 5-figure month just 18 months later…

She was able to achieve these results in part-time hours, with a small following, and one simple system that she was able to rinse & repeat month and month for reliable results. 

Key Highlights:

• The importance of a unique niche, an irresistible offer, and messaging that converts. 
• The momentum that Carol gained through the consistency and mastery of one simple marketing machine that reliability creates red-hot leads and clients. 
• The steps she took to move out of overwhelm and frustration and into abundance, joy, and service. 

You can follow Carol Trotter on her Instagram @caroltrotterperimenopausecoach.

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 

Do not miss these highlights: 

01:00 This week has been incredibly remarkable as we commence our very first evergreen launch experience.

01:35 There are additional fresh concepts, methods, and effective approaches for implementing strategies in businesses to foster sustainability and long-term success.

02:57 Successful marketing campaigns and building reliability require a straightforward system to depend on, and understanding what to prioritize in perfecting that system is the key.

05:32 For anything to be effective, whether you're considering reliability, consistency, or revenue, it's not solely about the systems; it's also about ensuring you have a profitable unique niche and an irresistible offer. 

08:08 The initial step is to ensure that your organic content is converting and attracting new leads and clients. If it isn't, that's where we begin, as we aim to avoid building on an unstable foundation. 

09:50 Let's listen to or watch this clip featuring Carol Trotter as she shares her story about the strategies she implemented since joining us in Launch Like A Queen. 

11:30 She holds certification as a Holistic Nutritionist with a specialization in women's health and serves as a coach for peri- and postmenopausal individuals.

12:17 Carol shares her entrepreneurial journey, which, while a bit messy, is a beautiful one that many women may find relatable. 

13:58 Kinsey entering her world and offering to work with her was the best business decision she ever made. It took her from contemplating quitting to now achieving five-figure monthly earnings.

18:48 Carol enrolled in the Launch Like A Queen program, which assisted her in honing her message and establishing a system for consistency and reliability. 

29:19 For Carol, it involves taking small steps to plan and acting as the CEO version of herself in her business. She stands as a prominent figure in her field, assisting women with their specific challenges.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Creating 5 & 6-figure launches isn’t about having successful launches 100% of the time; it’s knowing how to pivot, adjust, and optimize. 

In this episode, you’ll learn how to think differently about your launches, the data to evaluate to become a better decision-maker, and what to do if you aren’t getting the results you want from your launches.  

Key Highlights: 

• The art of normalizing "failed" launches and viewing them as avenues for growth. 
• How to move through the emotions when things aren’t going your way so you don’t spiral and self-sabotage. 
• Decoding common mistakes made before, during, and after launch that could have avoided the failed launch in the first place. 
• The importance of viewing your live launch system as an evergreen machine that you perfect over time to create reliable leads and clients on demand. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 

Do not miss these highlights: 

01:00 Let's discuss the topic of launching, specifically failure because there's an assumption that when you have successful launches, you never experience unsuccessful ones.

04:33 One of the things that can really hinder your success in launching is when you aimlessly put things together, assuming it's easy to sell. 

05:03 You still need to go through the process of experimentation and exploration to figure out what works because it doesn't happen overnight. That's what I aim to normalize for you. 

06:40 Many times, you can avoid most of these mistakes by preparing for your launches. However, another crucial factor is inadequate planning. 

08:03 When considering that date, you should also take into account the promotional campaigns needed to effectively fill your conversion event. 

10:40 If your target and goal don't align, then you're not realistically considering the project and the hard work behind it. 

11:50 Let's discuss what to do when you find yourself in a situation where your launch is not performing well. 

13:00 In the launch process,]]>Launch setbacks are normal. When you know how to evaluate the data, learn how to carry the lessons over to the next launch, and make strategic decisions from a place of logic rather than emotion, you will move through “failures” faster and turn a not-so-great result into something magical. 

Creating 5 & 6-figure launches isn’t about having successful launches 100% of the time; it’s knowing how to pivot, adjust, and optimize. 

In this episode, you’ll learn how to think differently about your launches, the data to evaluate to become a better decision-maker, and what to do if you aren’t getting the results you want from your launches.  

Key Highlights: 

• The art of normalizing "failed" launches and viewing them as avenues for growth. 
• How to move through the emotions when things aren’t going your way so you don’t spiral and self-sabotage. 
• Decoding common mistakes made before, during, and after launch that could have avoided the failed launch in the first place. 
• The importance of viewing your live launch system as an evergreen machine that you perfect over time to create reliable leads and clients on demand. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 

Do not miss these highlights: 

01:00 Let's discuss the topic of launching, specifically failure because there's an assumption that when you have successful launches, you never experience unsuccessful ones.

04:33 One of the things that can really hinder your success in launching is when you aimlessly put things together, assuming it's easy to sell. 

05:03 You still need to go through the process of experimentation and exploration to figure out what works because it doesn't happen overnight. That's what I aim to normalize for you. 

06:40 Many times, you can avoid most of these mistakes by preparing for your launches. However, another crucial factor is inadequate planning. 

08:03 When considering that date, you should also take into account the promotional campaigns needed to effectively fill your conversion event. 

10:40 If your target and goal don't align, then you're not realistically considering the project and the hard work behind it. 

11:50 Let's discuss what to do when you find yourself in a situation where your launch is not performing well. 

13:00 In the launch process, there is a beginning, an end, and various layers involved. However you don't want to have launches that restrict you, 

15:08 When you're dealing with a launch that's not going well, the first step is to see it through to completion.  

16:05 There are things you could do to tweak, adjust, or pivot, but that's a conversation for another day, so make sure to follow the podcast. 

16:20 If you didn't meet your revenue goals, the first step is to identify what actually didn't work. 

18:11 Set aside the emotions and enter a state where you can truly begin making decisions and taking actions that will help you generate income. 

20:50 Simply by altering how you say things, you can make a significant impact. When you begin to express positive and factful statements, you will see a noticeable difference.

22:50 As you progress in your business, this is something you'll need to instill in yourself: the patience and time required to perfect your marketing systems.  

24:10 Typically, it will come down to one of these three factors, or a combination of them: you're not attracting enough people, you're not attracting the right people, or there's a disconnect with your offer. 

24:35 In our company, this is precisely what we do day in and day out: we examine positioning, messaging, offers, launch events, and evergreen funnels to determine where the gap lies. 

28:10 We know how to fill your launch events. We understand the backend systems to transition someone from a lead to a client, and we help you to have a message and offer that aligns.

31:25 You need to generate intrinsic desire in your clients to help them understand how your offer will improve their lives and what it will cost them if they don't address the problem immediately.   

32:10 There are still some incredibly effective marketing methods you can employ to filter out individuals who aren't the right fit for your offer. You'll want to implement this well before discussing your offer.

34:45 After you've assessed, it's essential to ensure you have the assets and methods to perform offer due diligence. This will determine what comes next for you.

39:05 The way we instruct our clients is for you to do it consistently enough that it becomes finely tuned and operates like a well-oiled machine. This way, you won't have to exert much effort again and again. 

40:40 The fewer times you do it, the longer it will take to truly perfect the system. The more we can refine it, the greater reliability we will have.

42:27 You shouldn't rely on your feelings to guide your decisions or make assessments. It's the least beneficial approach for yourself.

43:05 After thoroughly assessing the consequences of each of the indicators from a logical perspective, you really have only two options: relaunch again or wait.

43:25 So this is the work we do with you in Launch Like A Queen. In the show notes, we have a link that you can use to book a call to see if you're a good fit.  

43:48 Overall, this should provide you with a good starting point so that you can return to it when you encounter a launch that didn't quite meet your expectations, helping you regain a sense of hope.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

This is the secret weapon of successful coaches who manage to grow to multiple six figures while delivering impeccable value to their clients. 

Tune into this episode to learn how you can get out of the time-for-money cycle and optimize your offers and maximize your impact. 

Key Highlights:

• The phases of leverage for every season of growth and what to do first (and what to do last). 
• The mistakes to avoid that many coaches are making when trying to scale their coaching offers. 
• The importance of value-driven frameworks that will get your clients better results (faster). 
• How your team plays into optimization and when it’s time to consider delegating.

Past Episodes:

Episode 111: How To Scale Your Signature Offer (without sacrificing your client’s Results) 

Episode 119: The Evolution of Your Signature Program

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

01:34 Today's topic is about Leverage in relation to your business and where you can find more points in your current delivery so that you can grow faster without burning out. 

03:25 Let's explore where you can increase leverage and identify the strategies to enhance your coaching services. 

05:25 Within our program, Launch Like A Queen, we conduct a comprehensive assessment of your business's current status and its stage of development.

05:50 There are three key methods to enhance leverage in your current coaching offering. The first method involves refining and streamlining your processes.

06:43 The initial approach involves optimizing your processes, eliminating the need to reinvent the wheel for repetitive tasks, and saving valuable time, effort, and resources. 

08:15 It's essential to give yourself the time and space to recognize the potential for streamlining  

08:30 One of the...]]>When you know how to create leverage in your coaching programs you’ll be able to serve more clients, amplify your impact, and multiply your monthly earnings without adding to your workload or burning yourself to the ground. 

This is the secret weapon of successful coaches who manage to grow to multiple six figures while delivering impeccable value to their clients. 

Tune into this episode to learn how you can get out of the time-for-money cycle and optimize your offers and maximize your impact. 

Key Highlights:

• The phases of leverage for every season of growth and what to do first (and what to do last). 
• The mistakes to avoid that many coaches are making when trying to scale their coaching offers. 
• The importance of value-driven frameworks that will get your clients better results (faster). 
• How your team plays into optimization and when it’s time to consider delegating.

Past Episodes:

Episode 111: How To Scale Your Signature Offer (without sacrificing your client’s Results) 

Episode 119: The Evolution of Your Signature Program

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

01:34 Today's topic is about Leverage in relation to your business and where you can find more points in your current delivery so that you can grow faster without burning out. 

03:25 Let's explore where you can increase leverage and identify the strategies to enhance your coaching services. 

05:25 Within our program, Launch Like A Queen, we conduct a comprehensive assessment of your business's current status and its stage of development.

05:50 There are three key methods to enhance leverage in your current coaching offering. The first method involves refining and streamlining your processes.

06:43 The initial approach involves optimizing your processes, eliminating the need to reinvent the wheel for repetitive tasks, and saving valuable time, effort, and resources. 

08:15 It's essential to give yourself the time and space to recognize the potential for streamlining  

08:30 One of the elements that you can overlook is the contract process. 

11:50 The mistakes that you need to avoid within this segment, one is setting and then forgetting. 

13:05 Another mistake in this area is overcomplicating or excessively systematizing, particularly if you have perfectionist tendencies.

14:25 The second approach to increase leverage in your coaching offers is by creating a structured framework or a step-by-step system that enables your clients to achieve tangible results.

16:00 The quality of the framework can significantly impact the marketability of your coaching offer.

18:05 Clients in our programs, including the flagship Launch Like A Queen, receive valuable roadmaps.

18:40 It's crucial to strike the right balance and avoid making the roadmap overly broad. 

19:32 In our Launch Like A Queen, we are currently developing various iterations to accommodate individuals at different levels. 

20:43 Additionally, refrain from attempting to develop the pathway prematurely.  

22:23 Evolution should be an ongoing process for your offer as your business grows.  

23:00 The final approach to enhance leverage in your coaching offers is by having a team that can support the growth but from the delivery perspective.  

27:27 As your business expands, it's crucial to bring in individuals with complementary expertise rather than attempting to replicate yourself.

28:08 Ensuring alignment of values among your team members and anyone you bring into your program is essential. 

29:48 As the CEO of your company and your offerings, maintaining a strong understanding of all aspects is vital. 

33:20 These are all factors we carefully consider within programs like Launch Like A Queen and our Higher Level Mastermind when you join us.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Po casts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Most people get too distracted before they ever reach the level of mastery and will find themselves underearning and overworking. 

Tune into this episode to discover the phases of creating a sold-out signature program so you know what to focus on to accelerate your results and how to equip yourself for the next season of growth

Key Highlights:

• How to turn your one-on-one coaching into a one-to-many offer.
• The evolution of your expertise and how to develop intellectual property so your clients aren't relying solely on you to get results.
• What to focus on next in order to get better results for yourself and for your clients.
• The purpose of a signature program and why it's so important to build your ecosystem around your best-seller.
• What to do if you have more than one offer so you aren’t confusing your audience. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

00:58 Our individual entrepreneurial journeys can be seen as beautiful and ever-evolving creative processes.

01:53 Let's delve into your distinctive program and examine the creative path it entails. 

02:37 As you expand your range of offerings, you'll find that it demands additional resources. 

03:40 When you introduce a new offering to the market, it typically takes a substantial 12 to 18 months to refine the marketing and selling aspects effectively. 

04:27 You could have more than one signature offer as you grow and as you have the resources. 

06:00 It's essential to reserve time for your personal life; maintaining a balance is crucial. 

08:32 A streamlined business model that can scale with you while granting you personal freedom is the ideal scenario. 

09:20 Our aspiration is for your business to serve you optimally while also meeting the needs of your clients effectively. 

10:28 The inception of a signature program often originates from your belief that you can genuinely assist others with your expertise. 

12:18 During the initial phase of...]]>Creating an irresistible signature program is a journey of refinement, experimentation, and evolution. If you want to build global awareness around a signature program that has the ability to create an effortless flow of top-tier clients coming in, it’s time to remove all the distractions. 

Most people get too distracted before they ever reach the level of mastery and will find themselves underearning and overworking. 

Tune into this episode to discover the phases of creating a sold-out signature program so you know what to focus on to accelerate your results and how to equip yourself for the next season of growth

Key Highlights:

• How to turn your one-on-one coaching into a one-to-many offer.
• The evolution of your expertise and how to develop intellectual property so your clients aren't relying solely on you to get results.
• What to focus on next in order to get better results for yourself and for your clients.
• The purpose of a signature program and why it's so important to build your ecosystem around your best-seller.
• What to do if you have more than one offer so you aren’t confusing your audience. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

00:58 Our individual entrepreneurial journeys can be seen as beautiful and ever-evolving creative processes.

01:53 Let's delve into your distinctive program and examine the creative path it entails. 

02:37 As you expand your range of offerings, you'll find that it demands additional resources. 

03:40 When you introduce a new offering to the market, it typically takes a substantial 12 to 18 months to refine the marketing and selling aspects effectively. 

04:27 You could have more than one signature offer as you grow and as you have the resources. 

06:00 It's essential to reserve time for your personal life; maintaining a balance is crucial. 

08:32 A streamlined business model that can scale with you while granting you personal freedom is the ideal scenario. 

09:20 Our aspiration is for your business to serve you optimally while also meeting the needs of your clients effectively. 

10:28 The inception of a signature program often originates from your belief that you can genuinely assist others with your expertise. 

12:18 During the initial phase of creating your signature program, you'll find yourself in an experimental and testing phase. 

13:43 Building confidence and overcoming imposter syndrome are critical challenges that emerge during this journey. 

14:18 The fundamental starting point for creating your intellectual property is establishing a solid framework. 

15:05 The second phase of this creative journey involves marketing and selling your replicable process, a pivotal step for scaling your offerings. 

16:57 The second iteration revolves around comprehending how to deliver genuine results to your clients. 

18:33 The more adept you become at applying your frameworks, the quicker you and your clients will see results. 

20:07 An offer that can yield positive outcomes for multiple clients simultaneously without overwhelming you is what we refer to as a scalable offer. 

22:54 The third phase, known as ascension, presents new opportunities to serve your clients at an elevated level. 

23:41 However, it also brings the challenge of reaching your capacity, necessitating team expansion and further system enhancement. 

26:02 The introduction of the next-level offer accommodates the volume of clients drawn in by the scalable offering. 

27:00 Focus on one offer at a time to maintain harmony and allow it to guide your next steps. 

31:00 Developing expertise, cultivating a disciplined approach, practicing patience, and exhibiting resilience are vital components of this journey. 

32:20 Our program, Launch Like A Queen, can assist you in creating frameworks and optimizing your intellectual property. 

32:36 If you're prepared to explore the path of achieving multiple six or seven-figure growth through exceptional scalable offers, click the link in the show notes and apply now. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Tune in to discover how you can structure your coaching program to provide bigger, better, and faster results for your clients.

Key Highlights:

• The difference between cohort-based and evergreen coaching programs and the common misconceptions around both.
• The advantages and disadvantages of each model and what to consider when scaling your offerings to multiple six figures.
• The questions to ask yourself when considering how to design your coaching program so you can design a business that's perfect for your unique niche, your specific lifestyle, and the vision you have for the business. 

Past Episodes:

Episode 36: Your Scalable Offer (Part I)

Episode 37: Your Scalable Offer (Part II) 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

FREE LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

FREE Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

03:00 Introduction to the two prevailing models in coaching: Cohort-based and Evergreen.

04:10 A comprehensive education on what these models mean for your coaching structure and enrollment strategy.

05:30 Tips on how you can blend different concepts and methods within these models to optimize client results.

06:23 How Cohort-based coaching aligns with traditional educational structures.

08:23 What it means to operate an Evergreen coaching program where clients can enroll at any time.

09:55 Basic advantages and disadvantages of Cohort and Evergreen models.

11:50 A nuanced look at how Cohort and Evergreen models could serve your specific objectives.

16:20 The importance of a selling mindset, regardless of the model you choose.

17:00 Why there's no 'easy' path—each model comes with its unique challenges and...]]>In this episode, I dive deep into the dynamics of the most common coaching program structures, specifically focusing on Cohort-based versus Evergreen models. If you're a coach, an educator, or a practitioner considering an online program to scale your expertise, this episode is packed with insights that will teach you how to think and not just what to do. More importantly, you’ll learn how to move away from “same-same” solutions and start making strategic decisions that align with your vision and your audience. 

Tune in to discover how you can structure your coaching program to provide bigger, better, and faster results for your clients.

Key Highlights:

• The difference between cohort-based and evergreen coaching programs and the common misconceptions around both.
• The advantages and disadvantages of each model and what to consider when scaling your offerings to multiple six figures.
• The questions to ask yourself when considering how to design your coaching program so you can design a business that's perfect for your unique niche, your specific lifestyle, and the vision you have for the business. 

Past Episodes:

Episode 36: Your Scalable Offer (Part I)

Episode 37: Your Scalable Offer (Part II) 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

FREE LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

FREE Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

03:00 Introduction to the two prevailing models in coaching: Cohort-based and Evergreen.

04:10 A comprehensive education on what these models mean for your coaching structure and enrollment strategy.

05:30 Tips on how you can blend different concepts and methods within these models to optimize client results.

06:23 How Cohort-based coaching aligns with traditional educational structures.

08:23 What it means to operate an Evergreen coaching program where clients can enroll at any time.

09:55 Basic advantages and disadvantages of Cohort and Evergreen models.

11:50 A nuanced look at how Cohort and Evergreen models could serve your specific objectives.

16:20 The importance of a selling mindset, regardless of the model you choose.

17:00 Why there's no 'easy' path—each model comes with its unique challenges and benefits.

18:05 A nod to a previous episode discussing the role of urgency in your coaching business.

20:04 Why brand strength is crucial irrespective of your coaching model.

21:00 The episode's ethos: Teaching you how to think, not what to think.

21:57 Key questions to answer that will guide you toward choosing the best model for your business.

33:53 The non-negotiables: Revenue, profitability, and client satisfaction.

35:00 The importance of systematizing your business for scalability.

38:52 Questions around how you want your clients to experience your curriculum, coaching, and community.

42:20 Final thoughts on structuring your scalable offer for maximum impact.

42:53 How we can support you in this journey through our signature program, Launch Like A Queen.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns. 

However, those won’t be the tactics that ultimately accelerate the customer journey from consideration to conversion, prompting your best-match clients to purchase sooner rather than later.

Discover the fundamentals of urgency so you can apply short-term and long-term strategies to increase your monthly enrollments and grow your business. 

Key Highlights:

• The two types of urgency and how to use it to move people from "not interested right now" to "ready to buy"
• How to prioritize your marketing efforts to align with the different types of urgency.
• The percentage of buyers versus non-buyers in your market and what to consider when layering in different marketing campaigns to increase overall desire for your offers.
• The power of branding and awareness in the industry and how this plays into consumer purchasing behavior. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

03:47 I just got the book of Stephen Covey's work, The Seven Habits of Highly Effective Families.   

04:12 My husband and I literally felt like we had this crazy whiplash because it was like everything hit us at once.

05:21 My family has entered a whole new dimension of busy, and I don't love the word busy.

06:31 Thankfully, my husband and I both have flexible schedules, which is why we do what we do so that we can have it all right and be present for our kids.  

07:16 Even though I’m feeling a little overwhelmed, there is so much more happiness and joy just illuminating my physical body.  

08:03 The change is unknown, especially to my kids. They're not able to articulate some of these changes and I can see exactly what's happening. 

08:33 I'm now readjusting and recalibrating our work schedule in my calendar for the fall season and heading into one of my favorite times of the year because personally, I love fall.

09:28 All that to say, I want to talk to you about urgency because this is coming up a...]]>Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other way.

Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns. 

However, those won’t be the tactics that ultimately accelerate the customer journey from consideration to conversion, prompting your best-match clients to purchase sooner rather than later.

Discover the fundamentals of urgency so you can apply short-term and long-term strategies to increase your monthly enrollments and grow your business. 

Key Highlights:

• The two types of urgency and how to use it to move people from "not interested right now" to "ready to buy"
• How to prioritize your marketing efforts to align with the different types of urgency.
• The percentage of buyers versus non-buyers in your market and what to consider when layering in different marketing campaigns to increase overall desire for your offers.
• The power of branding and awareness in the industry and how this plays into consumer purchasing behavior. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

03:47 I just got the book of Stephen Covey's work, The Seven Habits of Highly Effective Families.   

04:12 My husband and I literally felt like we had this crazy whiplash because it was like everything hit us at once.

05:21 My family has entered a whole new dimension of busy, and I don't love the word busy.

06:31 Thankfully, my husband and I both have flexible schedules, which is why we do what we do so that we can have it all right and be present for our kids.  

07:16 Even though I’m feeling a little overwhelmed, there is so much more happiness and joy just illuminating my physical body.  

08:03 The change is unknown, especially to my kids. They're not able to articulate some of these changes and I can see exactly what's happening. 

08:33 I'm now readjusting and recalibrating our work schedule in my calendar for the fall season and heading into one of my favorite times of the year because personally, I love fall.

09:28 All that to say, I want to talk to you about urgency because this is coming up a lot. 

10:17 It's your responsibility to create more urgency in your offers so that you can see that increase in the business and most especially in revenue. 

10:40 There are actually two types of urgency that you need to consider when it comes to people buying now versus later or never came to types. The first type is the internal desire. 

14:09 The external circumstances when it comes to urgency are things outside of the consumer. 

14:42 These are circumstances that are currently in or around the market that can increase the urgency for somebody to buy. 

16:35 Notice how none of those external circumstances played into anything but notice how the purchase and the the activities that followed a purchase came after having the internal desire first.  

17:38 You have to think hard and focus on creating that internal desire in your consumers first, just like what we did in Launch Like A Queen. 

18:20 You need to have an offer that is so dialed in and truly meets and creates an internal desire for your avatar that you're trying to market to and bring into your ecosystem. 

19:00 You have to focus on meeting and matching the internal desire of your consumer first before you ever worry about applying additional or external circumstances that increase that urgency. 

19:35 I'm referencing this book that I read a long time ago. It is One Page Marketing Plan by Allan Dib. 

19:49 When you think about the market for your product or service, think about it in a pie chart divided by different percentages of people.  

21:04 If your marketing is doing what it's supposed to do, it will be a constant evolution and journey of moving people from one segment to another. 

21:50 External circumstances can increase that urgency and move somebody faster through that pipeline. 

22:38 You need to make your offer obviously so irresistible that it is already meeting an internal desire for a perfect avatar for your offer. 

23:12 But this season can take longer for some people versus others. That's another point that I want you to walk away with. 

23:43 With consistency, it becomes less about sales or discounts on launching, but more about the recognition and awareness around who you are and what you do. 

24:24 It’s all about your product and program. With my team, we built such great brand awareness around it that when doors did open or when we had a live launch, it didn't matter what fast action bonus we implemented or when we closed doors. 

25:35 People don't wait for premium things to go on sale. They just know that they're going to pay a premium price for a premium product.  

26:37 In our Launch Like A Queen, we leverage the live launch model to create those cash infusions in the business. But it's not just about that, and this is what many people miss. 

29:10 Whatever that urgency, it will not work if we don't meet that internal desire. If we don't activate that internal urgency for our avatars.

31:23 We have to be strategic about the layers of urgency of the external circumstances that you're applying to activate that buying partnership. 

32:26 The live launch model creates an environment where you can apply external circumstances to increase urgency and also increase that internal desire by serving them with high-value content. 

32:22 In my business, we're feeling so on top and on that cutting edge of the industry. It's because we know how to align our messaging and our offers with people who are buying right now. 

36:06 I invite you to apply to Launch Like A Queen. It's one of our signature experiences where we blend mentorship, curriculum, and community-based coaching, as well as in-person experiences to create a top-notch experience for you.    

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Dr. Stephanie Wigner is a multiple seven-figure entrepreneur, host of “The Wealthy Practitioner” podcast, and a woman who embodies what it looks like to live an abundant, fulfilling life. 

Stephanie shares her journey as she goes from a challenging upbringing to building a thriving empire and gives practical strategies for creating more wealth and abundance in your life. 

There were many golden nuggets dropped during this interview, but here’s a sneak peek of our favorite highlights: 

• How to identify old programming that’s likely sabotaging your success (without even knowing it). If you’ve ever felt that one decision could make or break your life, this will reshape your perspective. 
• Where to prioritize your time, focus, and energy to accelerate your wealth journey (even if you came from nothing). Stephanie shares her philosophy on having multiple income streams and gives you a new perspective. 
• Why it’s essential to be an expander of your own life; stop waiting for other people or things to change.  
• How to turn resistance into your most valuable teacher and unleash a wealth of opportunities, 

It's time to tap into your true potential and live life on your own terms.

About the Guest

Dr. Stephanie Wigner is a multi-passionate entrepreneur with a passion for not only building a business she loves but living a life she loves, too. She's a speaker, a chiropractor, a business coach, and a multiple seven-figure entrepreneur. She's committed to helping women build legacies without sacrificing those that they're building it for.

Website: www.stephaniewigner.com

Instagram: @thewealthypractitioner

Podcast: The Wealthy Practitioner

Past Episode 

Episode 86: Wealthy Identity Expansion 

Do not miss these highlights: 

00:49 I have the most amazing guest with me, Stephanie Wigner. 

03:07 Stephanie Wigner is a chiropractor by trade. It is her first profession and her first love. Additionally, she is a business coach for other health and wellness practitioners. 

04:17 Her goal is to get women empowered and take over the world. 

06:42 Stephanie Wigner shares her story which could be very inspiring for others. 

07:25 Growing up from zero to twelve was not ideal, very unstable, and she was not sure what life was going to look like. 

08:42 People generally believe that one decision can ruin your life. 

09:09 She felt so lucky now and absolutely in love with helping people in a natural way. 

09:23 But life is not how she had envisioned it and anticipated after graduating from chiropractic school in eight years. 

10:13 She got to do something, and she dove into a bunch of self-help books and gave entrepreneurship a try. 

11:14 She and her husband both grew up in a lower middle class. She said that our mindsets and the way we view money were the ones holding us back.  

14:25 If we continue to go through life not noticing what our programming is and how that's impacting the thoughts we have, the beliefs we have, and the actions we take, we're going to miss out on a huge opportunity to completely hack our...]]>If you desire to bring more wealth and abundance into your life, this episode will help you unlock your next level of success in such an expansive way. 

Dr. Stephanie Wigner is a multiple seven-figure entrepreneur, host of “The Wealthy Practitioner” podcast, and a woman who embodies what it looks like to live an abundant, fulfilling life. 

Stephanie shares her journey as she goes from a challenging upbringing to building a thriving empire and gives practical strategies for creating more wealth and abundance in your life. 

There were many golden nuggets dropped during this interview, but here’s a sneak peek of our favorite highlights: 

• How to identify old programming that’s likely sabotaging your success (without even knowing it). If you’ve ever felt that one decision could make or break your life, this will reshape your perspective. 
• Where to prioritize your time, focus, and energy to accelerate your wealth journey (even if you came from nothing). Stephanie shares her philosophy on having multiple income streams and gives you a new perspective. 
• Why it’s essential to be an expander of your own life; stop waiting for other people or things to change.  
• How to turn resistance into your most valuable teacher and unleash a wealth of opportunities, 

It's time to tap into your true potential and live life on your own terms.

About the Guest

Dr. Stephanie Wigner is a multi-passionate entrepreneur with a passion for not only building a business she loves but living a life she loves, too. She's a speaker, a chiropractor, a business coach, and a multiple seven-figure entrepreneur. She's committed to helping women build legacies without sacrificing those that they're building it for.

Website: www.stephaniewigner.com

Instagram: @thewealthypractitioner

Podcast: The Wealthy Practitioner

Past Episode 

Episode 86: Wealthy Identity Expansion 

Do not miss these highlights: 

00:49 I have the most amazing guest with me, Stephanie Wigner. 

03:07 Stephanie Wigner is a chiropractor by trade. It is her first profession and her first love. Additionally, she is a business coach for other health and wellness practitioners. 

04:17 Her goal is to get women empowered and take over the world. 

06:42 Stephanie Wigner shares her story which could be very inspiring for others. 

07:25 Growing up from zero to twelve was not ideal, very unstable, and she was not sure what life was going to look like. 

08:42 People generally believe that one decision can ruin your life. 

09:09 She felt so lucky now and absolutely in love with helping people in a natural way. 

09:23 But life is not how she had envisioned it and anticipated after graduating from chiropractic school in eight years. 

10:13 She got to do something, and she dove into a bunch of self-help books and gave entrepreneurship a try. 

11:14 She and her husband both grew up in a lower middle class. She said that our mindsets and the way we view money were the ones holding us back.  

14:25 If we continue to go through life not noticing what our programming is and how that's impacting the thoughts we have, the beliefs we have, and the actions we take, we're going to miss out on a huge opportunity to completely hack our results.  

19:40 Comfort as a silent thief. 

20:20 We get stuck in our comfort zone for too long. We don't even know what's out there or what's possible for us. We have to be the expanders of our own life.  

22:20 Natural entrepreneurs don't like being in their comfort zone, they get bored. 

23:04 People get a lot of confusion around the ideal of comfort zone, fulfillment, and contentment. One is not synonymous with the other by any means.  

26:54 Being grateful for those things that you're already spending money on and viewing them through a different lens. 

29:47 Money only makes good people better. If you're good at your core, the more money you have, the more people you help.  

31:28 Stephanie here has provided a tangible way to think about this manifestation of abundance reprogramming. 

36:38 Stephanie definitely thinks you have to diversify income and that's the only way to truly amass wealth, is to have more than one income source. 

39:51 We have to protect the income producer at all costs before we can diversify outside of that. And then we can have more permission to test different things and see if they work.  

42:15 Anytime we face resistance, we don't view it as a signal to quit, we should view it as a signal to learn so that the next time we are there again on that spot, it's gonna be way easier.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Discover what it looks like solve new and different problems and create offers that make your clients’ jaws drop. Tune in for a refreshing take on coaching, igniting creativity, and distinguishing yourself in the industry. 

Secure your spot in the upcoming live masterclass, INNOVATE: kinseymachos.com/innovate

Past Episodes:

Episode 36: Your Scalable Offer (Part I)

Episode 37: Your Scalable Offer (Part II)

Episode 109: Growing vs. Scaling 

Do not miss these highlights: 

02:22 I cannot believe this summer is already over and the kids are going back to school next week at the time of this recording. 

02:45 I would like to share more. My husband is a traditional military and enlisted in the Air Force.  

02:58 But then he went full-time into entrepreneurship and started his insurance agency. 

03:15 He still has some obligations during the summer and the potential of being deployed but it's not as high. 

03:25 We still get incredible benefits and perks through the military. One of the things that they do once in a while is these family bonds, experiences. 

04:10 They will be hosting another one, this time for the whole family. It was in a limited capacity but we still had made it in basically. 

05:04 This is where we're going this weekend, Up to the mountains and we're staying at a legit camp. 

06:05 One of the things on my list in our next big investment is going to be a lake house. 

06:37 When I come back from the mountains or by the waters, I have so much more peace and gain so much more clarity. 

07:45 But now I'm ready, I am ready to grind in the best way and it's gonna be good! 

08:18 One of my zones of genius is I have a very different way of thinking about group coaching programs and scalable offers. 

09:45 I want to speak from the lens of what I see traditionally in the industry. 

10:50 In today's conversation, I will highlight what that looks and feels like, and invite you to think differently about this season of helping more people through a scalable offer. 

11:53 I find that the more we challenge our clients to think like a CEO, the higher level the problems that they can solve. 

13:35 Like in a group coaching program, in most cases the reason is valid and fine, but what happens is we lose sight of the idea of the right results. 

14:58 How you structure your programs, the prices, the packaging, and all of that will 100% be infused with your particular desires for your life.  

16:12 You should always be thinking of getting your clients the best and fastest results. When we think about that, it will be an element of figuring things out as you go. 

18:30 Groupthink is a common symptom of corporate where everybody starts thinking alike...]]>Picture this: a coaching approach that's not about cloning other experts in the industry but about crafting a tailored solution to the burning question— how can I amplify my clients’ results without working overtime? 

Discover what it looks like solve new and different problems and create offers that make your clients’ jaws drop. Tune in for a refreshing take on coaching, igniting creativity, and distinguishing yourself in the industry. 

Secure your spot in the upcoming live masterclass, INNOVATE: kinseymachos.com/innovate

Past Episodes:

Episode 36: Your Scalable Offer (Part I)

Episode 37: Your Scalable Offer (Part II)

Episode 109: Growing vs. Scaling 

Do not miss these highlights: 

02:22 I cannot believe this summer is already over and the kids are going back to school next week at the time of this recording. 

02:45 I would like to share more. My husband is a traditional military and enlisted in the Air Force.  

02:58 But then he went full-time into entrepreneurship and started his insurance agency. 

03:15 He still has some obligations during the summer and the potential of being deployed but it's not as high. 

03:25 We still get incredible benefits and perks through the military. One of the things that they do once in a while is these family bonds, experiences. 

04:10 They will be hosting another one, this time for the whole family. It was in a limited capacity but we still had made it in basically. 

05:04 This is where we're going this weekend, Up to the mountains and we're staying at a legit camp. 

06:05 One of the things on my list in our next big investment is going to be a lake house. 

06:37 When I come back from the mountains or by the waters, I have so much more peace and gain so much more clarity. 

07:45 But now I'm ready, I am ready to grind in the best way and it's gonna be good! 

08:18 One of my zones of genius is I have a very different way of thinking about group coaching programs and scalable offers. 

09:45 I want to speak from the lens of what I see traditionally in the industry. 

10:50 In today's conversation, I will highlight what that looks and feels like, and invite you to think differently about this season of helping more people through a scalable offer. 

11:53 I find that the more we challenge our clients to think like a CEO, the higher level the problems that they can solve. 

13:35 Like in a group coaching program, in most cases the reason is valid and fine, but what happens is we lose sight of the idea of the right results. 

14:58 How you structure your programs, the prices, the packaging, and all of that will 100% be infused with your particular desires for your life.  

16:12 You should always be thinking of getting your clients the best and fastest results. When we think about that, it will be an element of figuring things out as you go. 

18:30 Groupthink is a common symptom of corporate where everybody starts thinking alike because you spend so much time together.  

19:37 When we solve the right problems, what happens is we become better decision-makers, we become better critical thinkers, and this is when innovation starts to take place. 

21:02 I invite you to ask yourself the question, how do I get out of that and start thinking differently?

21:33 Think about group coaching programs and scalable offers from the context of helping more clients get bigger and faster results. 

22:48 In our Launch Like A Queen clients and our Female Founders Board clients, know their clients better than their clients know themselves. 

25:07 I would like to invite you to explore this brand new training, how to rethink group coaching programs and create scalable offers your clients will love. 

25:52 I've been sitting in this content and finessing it for this masterclass to make it power packed without giving so much because again, it's a very big topic.  

26:45 This masterclass is totally free. In fact, if you join us live, you will get my bonus six-figure launch playbook.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Do not miss these highlights: 

03:47 How can you tell when you are “all in” on something?

03:59 What does it mean to go “all in?” 

04:03 The difference between going “all in” versus hustling your face off. 

04:22 You have to really be aligned with the belief that you are worthy of success, you have to be aligned with the belief that your success is inevitable.

05:07 You should be explicit on your commitment to the destination. Your actions will tell you alot about what you subconsciously think, what's possible for you or not.  

06:24 How do you know when it's a good time to make that pivot and go “all in?”  

06:45 You have to make a decision if you are really willing to get what you want or not?

07:47 When you go “all in”, there is no looking back. 

08:26 Take the leap with a faith.

08:52 The biggest challenge is if you're sitting on your doubts and letting it drive your behavior. 

09:22 Figure out the how on the way, and get into the details.

10:15 When you fall down and you stand back up and you wipe your little bottom off.

11:09 The process is the journey by you taking massive action and you believe you are becoming someone greater than you are today.

12:15 There's nothing greater than stepping in your truest potential and really stepping into who you were created to be.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

When you understand this concept and implement it consistently, you will be able to show up as a Thought Leader for your audience and move them into action. 

In this episode, you will also learn:

• How to amplify your authority with a powerful CTA strategy. 
• The level of commitment that’s required for different types of CTA’s and why it’s important to understand how big the “ask” is of each. 
• The two primary types of CTA’s to weave into your content to create variety. 
• How to stop overlooking your best potential clients sitting in your audience right now and get them to raise their hand. 

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in  10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for  Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights:

02:17 When you put something out in your marketing, there is an exchange of value that's occurring

04:49 If you’re always going for the close and never offer an opportunity to take a smaller action, You’ll lose attention or will miss the opportunity to provide a smaller level exchange of value

05:08 The easiest way to think of a commitment is your Call To Action (CTA)

06:32 How we can create a higher engaged community

06:54 The two primary different types of call to actions – Engage CTAs and Lead Activator CTAs

10:51 Why you should NOT underestimate a “raised hand”

14:01 When you think of a CTA and you're wrapping up, that Call To Action needs to be able to STAND on its own

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we...]]>The call-to-action is one of the most important pieces of content marketing. If done well, you can use them to activate lurkers, convert leads into clients, and create a loyal, engaged audience. When deciding what types of CTA’s to use, we use the “commitment ladder” concept to create various types of engagement and gauge the readiness of our audience. 

When you understand this concept and implement it consistently, you will be able to show up as a Thought Leader for your audience and move them into action. 

In this episode, you will also learn:

• How to amplify your authority with a powerful CTA strategy. 
• The level of commitment that’s required for different types of CTA’s and why it’s important to understand how big the “ask” is of each. 
• The two primary types of CTA’s to weave into your content to create variety. 
• How to stop overlooking your best potential clients sitting in your audience right now and get them to raise their hand. 

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in  10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for  Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights:

02:17 When you put something out in your marketing, there is an exchange of value that's occurring

04:49 If you’re always going for the close and never offer an opportunity to take a smaller action, You’ll lose attention or will miss the opportunity to provide a smaller level exchange of value

05:08 The easiest way to think of a commitment is your Call To Action (CTA)

06:32 How we can create a higher engaged community

06:54 The two primary different types of call to actions – Engage CTAs and Lead Activator CTAs

10:51 Why you should NOT underestimate a “raised hand”

14:01 When you think of a CTA and you're wrapping up, that Call To Action needs to be able to STAND on its own

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights:

06:13 What is Educational Content, and its examples.

08:59 Giving so much value in Education Content will prevent people from hiring you.

09:39 Break it down into Why – What – How, this gives you good layers to operate in.

11:13 Don't over analyze the value that you bring in your content – Focus on staying in the hierarchy of showing people how to think differently and how to feel differently for them to do differently.

12:02 The other thing to consider outside of the layers of Why – What – How.

12:36 Initiate that higher level of thinking, build that trust and authority, be an expert that has the solution to a problem.

14:50 Create an impact and curiosity by teaching them the mistakes they might be making.

16:26 Don't lose sight of the fact that Marketing is the promotion of goods and services. 

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe]]>In this episode, Kinsey teaches us how to properly use educational content. We need to make sure we are not giving our possible clients everything they need so they don't want to hire us. Learn how to navigate your way through unique techniques to get your content shared properly.

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights:

06:13 What is Educational Content, and its examples.

08:59 Giving so much value in Education Content will prevent people from hiring you.

09:39 Break it down into Why – What – How, this gives you good layers to operate in.

11:13 Don't over analyze the value that you bring in your content – Focus on staying in the hierarchy of showing people how to think differently and how to feel differently for them to do differently.

12:02 The other thing to consider outside of the layers of Why – What – How.

12:36 Initiate that higher level of thinking, build that trust and authority, be an expert that has the solution to a problem.

14:50 Create an impact and curiosity by teaching them the mistakes they might be making.

16:26 Don't lose sight of the fact that Marketing is the promotion of goods and services. 

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts

Don’t create a new offer or limit your monthly income because you can’t meet the current demand. Expand your mindset about what’s possible when you double down on a service or program that is already working (versus diverting your attention). 

In this episode, I unpack our unique method for scaling signature programs and services and give you specific examples for each so that you can get your visionary juices flowing with new ideas. 

We talk about how to scale VIP days, one-to-one offers, a done-for-you service, current group programs that aren’t converting, and more!

The opportunities are infinite when you have a proven offer and demand to fill it. Maximize that momentum by tuning into this episode!

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights: 

01:14 We've been on this journey of talking about growing and scaling.  

01:36 Not just growing, but creating systems, processes, and methods around your business 

and your offers to allow you to grow without sacrificing the things that matter most to your life.  

02:30 This is where our expertise comes in growing and scaling. We are always looking at the 

offer and the delivery of the offer. 

04:43 Shifting the business model while looking at the offers and putting things into place that 

are going to support not just the business growth, but also your lifestyle. 

05:31 Now let's talk about how to scale from a signature offer perspective. 

06:47 Focusing today mostly on the operational components, specifically delivery.  

07:03 This I say where my zone of genius comes in. I am more of a designer and a visionary 

and I know how to make offers freaking amazing.

07:37 There are three components or ways that you can scale an offer out of the standard or 

traditional thinking. 

08:47 When you think about your one-to-one offer, sometimes it just means scaling the 

components of that one-to-one offer without having to launch a brand-new offer. 

09:52 It's not just about scaling your offers and services. It's aligning with that big-picture 

vision.

10:13 The first thing that we want to look at is the pathway, it’s the journey you take your client 

from start to...]]>If you have a signature service or program consistently attracting and enrolling clients, but it means that you or your team are working longer hours to fulfill that demand, this conversation is for you. 

Don’t create a new offer or limit your monthly income because you can’t meet the current demand. Expand your mindset about what’s possible when you double down on a service or program that is already working (versus diverting your attention). 

In this episode, I unpack our unique method for scaling signature programs and services and give you specific examples for each so that you can get your visionary juices flowing with new ideas. 

We talk about how to scale VIP days, one-to-one offers, a done-for-you service, current group programs that aren’t converting, and more!

The opportunities are infinite when you have a proven offer and demand to fill it. Maximize that momentum by tuning into this episode!

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights: 

01:14 We've been on this journey of talking about growing and scaling.  

01:36 Not just growing, but creating systems, processes, and methods around your business 

and your offers to allow you to grow without sacrificing the things that matter most to your life.  

02:30 This is where our expertise comes in growing and scaling. We are always looking at the 

offer and the delivery of the offer. 

04:43 Shifting the business model while looking at the offers and putting things into place that 

are going to support not just the business growth, but also your lifestyle. 

05:31 Now let's talk about how to scale from a signature offer perspective. 

06:47 Focusing today mostly on the operational components, specifically delivery.  

07:03 This I say where my zone of genius comes in. I am more of a designer and a visionary 

and I know how to make offers freaking amazing.

07:37 There are three components or ways that you can scale an offer out of the standard or 

traditional thinking. 

08:47 When you think about your one-to-one offer, sometimes it just means scaling the 

components of that one-to-one offer without having to launch a brand-new offer. 

09:52 It's not just about scaling your offers and services. It's aligning with that big-picture 

vision.

10:13 The first thing that we want to look at is the pathway, it’s the journey you take your client 

from start to finish.  

11:20 The more people you work with, the more you'll gonna learn what people need and what 

they actually don't need. 

11:50 Is this pathway aligned with scalability? Is it the right pathway, or is it too big?

12:44 We condense the pathway into a more digestible experience that's going to get them a 

win to the finish line.  

15:15 If you're trying to over-promise, what happens then is we underdeliver, and that never 

pans out well for you, the client, and your reputation. 

15:45 Secondly, we look at your processes. We think about what is actually the easiest thing to 

do and start to systemize parts of the business. 

19:35 Start to put structure, processes, and systems around your offers and your services. So 

that people will know what to expect and they will feel safe. 

20:56 When we think of processes, where do we need to start putting automation in place so 

that not everything is manual?

22:35 Create that environment where they are already totally bought in because you just 

showed them you're one step ahead. 

24:15 What I'm learning especially when it comes to doing more in my business as we grow is, 

the less that I context switch, the better.  

27:03 Then lastly, what we look at is the people. So people means your team.  

28:46 You can bring in people to help you scale so that you're not taking up more hours of your 

time.  

30:24 Another way to do this is by being able to replicate the intellectual property. 

32:21 People are looking for specific results and it doesn't matter who comes to fill that role.  

33:12 But also, there should be frameworks and methods for the team to learn so that it is still 

an extension of your values and your brand. There is consistency in the service that they're 

providing.  

34:38 There's still consultative, coaching, and mentorship happening. But it's also a blend of 

doing some of it for you while also doing it alongside you. 

38:05 Elevate the entire experience by bringing in another expert, and you and this other 

expert can work out a partnership or deal. 

41:57 Again, if you want to inquire more about Launch Like A Queen, the link is in the show 

notes. It's application only, obviously, there has to be a good match. 

42:30 This is your prompt to ask yourself questions so you can get out of the weeds and get excited about the vision. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

I want to empower you to step into the “CEO Role” and observe your business from the 3,000-foot level so you can get out of the weeds and into big-vision energy. 

Tune in to confidently transition into your next level and grow to new heights. 

Past Episodes:

Episode 109: Growing vs. Scaling

Episode 36: Your Scalable Offer (Part I)

Episode 37: Your Scalable Offer (Part II)

Episode 65: Overcoming Your Fear of Group Coaching & Scaling Your High-Ticket Offer with Callan Faulkner

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights: 

01:19 Whitespace sounds kind of counterintuitive to what we've taught regarding high 

productivity. 

01:36 Your best thoughts are going to come when you are not trying so hard.  

01:55 There is so much opportunity in optimizing and streamlining. When you think of 

scalability, it's not necessarily doing more. It's actually doing less but better. 

02:53 There are at least four signs that will serve as an indicator if you are ready to take your 

business to the next level. 

06:18 First sign is if you are able to attract and enroll clients in some sort of rhythm. 

08:18 If all the fundamentals are in play and you feel confident in yourself to bring clients 

through the door, that is one sign you're ready to scale.

09:14 The second sign is your clients are getting results. 

10:06 You should 100% prioritize the delivery of your offer. Make sure that it is matching what 

your people need and that the expectations are aligned and proven.   

11:04 Part of scaling an offer means streamlining it so that you can put more people through it 

and still preserve those results and that's what we help you do in Launch Like A Queen.

12:42 An infinite part of the business is to have a whole team dedicated to the...]]>Whether you think you’re ready for the next level or not, your business is giving you the exact signs you need to determine where your focus should be. 

I want to empower you to step into the “CEO Role” and observe your business from the 3,000-foot level so you can get out of the weeds and into big-vision energy. 

Tune in to confidently transition into your next level and grow to new heights. 

Past Episodes:

Episode 109: Growing vs. Scaling

Episode 36: Your Scalable Offer (Part I)

Episode 37: Your Scalable Offer (Part II)

Episode 65: Overcoming Your Fear of Group Coaching & Scaling Your High-Ticket Offer with Callan Faulkner

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights: 

01:19 Whitespace sounds kind of counterintuitive to what we've taught regarding high 

productivity. 

01:36 Your best thoughts are going to come when you are not trying so hard.  

01:55 There is so much opportunity in optimizing and streamlining. When you think of 

scalability, it's not necessarily doing more. It's actually doing less but better. 

02:53 There are at least four signs that will serve as an indicator if you are ready to take your 

business to the next level. 

06:18 First sign is if you are able to attract and enroll clients in some sort of rhythm. 

08:18 If all the fundamentals are in play and you feel confident in yourself to bring clients 

through the door, that is one sign you're ready to scale.

09:14 The second sign is your clients are getting results. 

10:06 You should 100% prioritize the delivery of your offer. Make sure that it is matching what 

your people need and that the expectations are aligned and proven.   

11:04 Part of scaling an offer means streamlining it so that you can put more people through it 

and still preserve those results and that's what we help you do in Launch Like A Queen.

12:42 An infinite part of the business is to have a whole team dedicated to the client’s 

experience, success, and results. 

13:40 Example is the people that come in Launch Like A Queen. They're busting out of the 

seems because they're so fired up by their client results. 

13:48 The third sign is going to feel a little bit counterintuitive, but it's absolutely one of the 

symptoms of growth and scalability. It is your revenue either plateauing or declining. 

15:08 It's gonna feel like your time and energy is split in so many different ways. So 

momentum feels slower and the symptom of this is a plateau or a decline. 

16:53 Now naturally, when you start moving from growing to scaling, you will see some dip in 

revenue, but not a lot. It's taking into account sustainability. 

17:27 The last and fourth sign is a little bit more of an energy thing and a little bit more of a 

mindset. 

19:02  From a quote it says, entrepreneurship is 5% timing, 5% idea, 10% talent, and 80% not 

stopping. That is legit so true.  

02:17 In Lunch Like A Queen, we meet women that have these things really checked off and 

they're ready to take their business to the next level.  

21:56 We want to help you define what your category of one niche is and how to design that 

scalable offer so you can help more people and also, streamline your services so you're not 

burning out. 

22:37 Let's talk about the two things that you need to accept to be true in order to then decide 

and commit to that journey of scalability and growth. 

23:04 The first thing is having a clear vision.  

24:43 Thankfully, this is something that I've been really good at having for myself, and also 

creating for others because it's been my North Star now. 

25:56 The second thing that you really have to accept to be true and also get clarity around is 

the fact that when you start to scale, it requires infrastructure.  

28:06  When I think about growing my business now without my team, I wouldn't even want to 

do it. 

30:33 If you want to do things you've never done before, you have to think in a way you've 

never thought before. 

31:49 There are going to be seasons where it's going to feel a little bit less clear about what 

your next direction is. 

33:52 When you're gearing up to scale and you're thinking about that next level, it's likely 

you're also already being prepared for it and you don't even know it. 

35:06 It's really less about external and more about the internal growth that's happening. When 

you see that, what happens is you now grow inside first, and then the external will match that. 

35:49 In Launch Like A Queen, one of the most important things we can do for you is keep you 

on that straight and narrow path and help you build the system. 

37:50 I want to invite you to apply to Launch Like A Queen. Again, we can't accept all 

applications. We have a very finite limited number of clients that we can take on per month

40:17 This is a rinse and repeat and the exact system you’ll need to grow to multiple six or 

seven figures, and have that rhythm and the cadence and the vibrancy in your business. 

42:37 We're still accepting clients into our 10k Content Collective, where we help you do those 

basic level things in the most miraculous way. The results that are coming out of that program 

are literally insane. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

There will come a time in your business when doing more of what you’re already doing will actually keep you stuck and potentially burn you out. 

On the other hand, if you try to quantum leap and scale your business without the right infrastructure in place, you run the risk of sacrificing your clients’ results and ruining your reputation in the industry. 

Tune in to this episode to get the tools and knowledge needed to work smarter, not harder. 

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights: 

00:55 I am coming in to talk about growing versus scaling. 

01:40 I am so proud and confident in my knowledge, in my experience, and in the tools 

that we have to serve our clients. 

02:05 It's important to continue to check in with yourself and making sure that you are only 

working with your best clients and people that are a good match for you.  

02:44 It is important to start to adopt the CEO practices and mindset around a true business 

owner. 

04:20 It's one thing to know something and to have the knowledge around it. It's another thing 

to exercise it every day and master it. 

05:02 Growth and scale are being interchanged with one another, but they're actually very 

different. Knowing the difference can help you save a lot of pain, confusion, and keep you on 

that straight and narrow path.

05:40 What's cool is as you educate yourself as a business owner, you start to develop that 

skill

06:50 Business growth is defined as expanding a business to generate additional profits. 

07:18 Scale is defined as the ability to reduce a company's production costs and increase 

profitability when it produces more of a given product. 

08:54 In growth, we're increasing input and also increasing output. With scale, the idea here is 

we're increasing output which means other elements are going down. 

10:15 Where we find the burnout occurs is when you are in growth mode and you start to 

hit a...]]>Growing a business and scaling a business are two concepts that are being widely misused and interchanged with one another and it’s leading many coaches and consultants down a path of frustration, confusion, and misaligned strategies. This is why it’s so important to educate yourself as a business owner and learn how to distinguish between the two and how it applies to you and the season of business you’re in.  

There will come a time in your business when doing more of what you’re already doing will actually keep you stuck and potentially burn you out. 

On the other hand, if you try to quantum leap and scale your business without the right infrastructure in place, you run the risk of sacrificing your clients’ results and ruining your reputation in the industry. 

Tune in to this episode to get the tools and knowledge needed to work smarter, not harder. 

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights: 

00:55 I am coming in to talk about growing versus scaling. 

01:40 I am so proud and confident in my knowledge, in my experience, and in the tools 

that we have to serve our clients. 

02:05 It's important to continue to check in with yourself and making sure that you are only 

working with your best clients and people that are a good match for you.  

02:44 It is important to start to adopt the CEO practices and mindset around a true business 

owner. 

04:20 It's one thing to know something and to have the knowledge around it. It's another thing 

to exercise it every day and master it. 

05:02 Growth and scale are being interchanged with one another, but they're actually very 

different. Knowing the difference can help you save a lot of pain, confusion, and keep you on 

that straight and narrow path.

05:40 What's cool is as you educate yourself as a business owner, you start to develop that 

skill

06:50 Business growth is defined as expanding a business to generate additional profits. 

07:18 Scale is defined as the ability to reduce a company's production costs and increase 

profitability when it produces more of a given product. 

08:54 In growth, we're increasing input and also increasing output. With scale, the idea here is 

we're increasing output which means other elements are going down. 

10:15 Where we find the burnout occurs is when you are in growth mode and you start to 

hit a ceiling. 

10:36 Instead think bigger about your business and think bigger about yourself as a CEO.  

11:03 Wearing these different hats, it enables you to start thinking about what can you 

delegate first. 

11:25 Some tangible examples of what it might look like to grow versus scale, think about a 

door knocker salesperson.

13:05 Reaching more people but not increasing the amount of effort, that's what it looks like to 

scale anything. 

13:40 This is what we do with you in Launch Like A Queen. Where we need to streamline so 

that you can work less but don't want to increase your input. 

14:40 Getting to that level of scale does require extra money and extra time. 

16:30 Like me, I've always had a VA, whether it was a couple of hours a week or more than 

that. 

18:18 Our program metrics are being met and has a dial on what's working and what's not 

working. 

20:00 One of the things that I would love for you to do is start to look at your capacity? 

21:10 Knowing I had a lifestyle to preserve, I make sure that I'm protecting my time and my 

energy. 

22:22 There's a lot of opportunity there to streamline without sacrificing the clients experience 

and that's what we do with you inside of Launch Like A Queen. 

23:42 We need to think about where your niche is which is another side note. 

24:04 I read in this book that I'm reading, 10x is easier than 2x, which I would strongly strongly 

recommend. 

24:24 I'll talk about this more in-depth in the next episode, but you're going to start carving out 

a more niched space in your industry. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

She shares the importance of running your own race, giving yourself permission to go all in on your next level of success, and breaks down a step-by-step exercise for you to implement right away that will allow you to elevate your personal brand online and magnetize your audience. 

You’ll find inspiration, encouragement, and an easy-to-follow strategy all rolled into this power-packed conversation. 

Tune in to take your brand and your business to the next level. 

About the Guest 

Bijal, Founder of LAUNCH, is a world-class Business & Brand Strategist who is the go-to expert for established digital business owners who want to scale to their next level of success. Her wizardry shines with dialing in Offers, brand messaging & positioning, plus her proven ability to price programs using her unique Profit Algorithm method. She has won innumerable awards, including the distinguished “Houston Power Woman” award.

Website: https://welaunch.design/

FB: https://www.facebook.com/bijal.launch/

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for  Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights:

00:46 Guest time episode and with me is Bijal Patel, a brand strategist, CEO, and founder of 

Launch.  

01:33 I’ll be sharing again here when I went to my very first mastermind in-person experience. 

03:40 What we know is that online marketing, the online industry, is shifting. We've been talking 

a lot now is what to keep an eye for and how we can shift with the industry and the economy. 

03:53 Bijal Patel shares her own journey because her story is also very powerful and can be 

very encouraging for other women. 

04:09 Bijal had done commercial interior design for over 13 years. Like a lot of women, she too 

wanted to have a thriving motherhood side of her life, and with her husband, family, and an 

aspirational career at work. 

08:08 When Bijal had just won a $25 million project major design award, a few months later she 

was fired from that job.  

12:02 Bijal remembered thinking she had never wanted to be an entrepreneur, she had no 

entrepreneurial goals. 

12:32...]]>Bijal Patel, Founder and CEO of LAUNCH, shares the challenges and triumphs she experienced while transitioning from a successful corporate interior designer to a renowned world-class brand strategist for high-level business owners. 

She shares the importance of running your own race, giving yourself permission to go all in on your next level of success, and breaks down a step-by-step exercise for you to implement right away that will allow you to elevate your personal brand online and magnetize your audience. 

You’ll find inspiration, encouragement, and an easy-to-follow strategy all rolled into this power-packed conversation. 

Tune in to take your brand and your business to the next level. 

About the Guest 

Bijal, Founder of LAUNCH, is a world-class Business & Brand Strategist who is the go-to expert for established digital business owners who want to scale to their next level of success. Her wizardry shines with dialing in Offers, brand messaging & positioning, plus her proven ability to price programs using her unique Profit Algorithm method. She has won innumerable awards, including the distinguished “Houston Power Woman” award.

Website: https://welaunch.design/

FB: https://www.facebook.com/bijal.launch/

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for  Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights:

00:46 Guest time episode and with me is Bijal Patel, a brand strategist, CEO, and founder of 

Launch.  

01:33 I’ll be sharing again here when I went to my very first mastermind in-person experience. 

03:40 What we know is that online marketing, the online industry, is shifting. We've been talking 

a lot now is what to keep an eye for and how we can shift with the industry and the economy. 

03:53 Bijal Patel shares her own journey because her story is also very powerful and can be