Nielsen and Kantar, giving him a unique 30-year perspective on industry evolution. He argues that AI's rate of change is dramatically faster than anything we've seen—processing power doubling every 3-7 months compared to Moore's Law's 21 months. This isn't just incremental change; it's exponential disruption.

The conversation explores AI's role in market research, the challenge of "AI slop" contaminating data, and why human expertise still matters alongside automation. Both leaders share candid insights on navigating constant change—from startup agility to leading transformation at scale—and explain why vulnerability and adaptability are essential leadership traits in today's disruptive landscape.

Frawley shares insights from his 40+ years in data analytics, revealing how brands can create truly personalized customer connections in both digital and physical worlds.

Prayag shares the inspiration behind the company’s sci-fi–inspired name, its mission to turn scattered customer feedback into a strategic resource, and why democratizing data contribution is key to unlocking research value. Together, they discuss the evolving role of research teams, the rise of AI agents in accelerating insight work, and lessons learned as a founder navigating a rapidly changing industry.

This wide-ranging conversation tackles the uncomfortable truth that fraud in online research has evolved from a manageable nuisance to a sophisticated, AI-enabled threat that demands industry-wide collaboration.

Key Moments:

→ From Stealth to Scale - Their growth story and data collection scale

→ AI Democratization - How their AI platform changes access to insights

→ Industry Transformation - The existential challenge facing the research industry

Through fascinating case studies and insights from Sam's entrepreneurial journey, this episode explores how Early Studies is challenging traditional research methods to help organizations better understand the "lying economy" and predict future consumer trends with remarkable accuracy.

Thanks again to Sam Peskin for being our guest. You can connect with him on LinkedIn

Thanks again to Andy Davidson for being our guest. You can connect with him on LinkedIn

Whether you're a market research professional, brand marketer, or leadership enthusiast, this conversation offers valuable perspectives on the intersection of technology, consumer insights, and organizational development.

Thanks again to Aaron Kechley for being our guest. You can connect with him on LinkedIn

Adhithi's powerful insights on embracing uncertainty and following your passion make this a must-watch for innovators, researchers, and business leaders in the CPG space.

Thanks again to Adhithi Aji for being our guest. You can connect with her on LinkedIn

When generative AI exploded, Kathy was perfectly positioned. But unlike most AI companies, she refuses to say Inca "scales qualitative research." Instead, she's focused on making quantitative data more engaging and reliable through conversation.

Thanks again to Kathy Cheng for being our guest. You can connect with her on LinkedIn

Reynolds emphasizes that successful service businesses must balance value for employees, clients, and shareholders as a "three-legged stool where no leg can be longer than the rest."

Thanks again to Jeffrey Reynolds for being our guest. You can connect with him on LinkedIn

Thanks again to Alex Hunt for being our guest. You can connect with him on LinkedIn

The conversation explores Toluna's journey from a panel provider to an integrated ResearchTech platform, highlighting their recent launch of synthetic sample solutions. The leaders share how they've been preparing for AI integration since 2019, investing in machine learning capabilities that now power their innovative offerings like rapid claims testing with harmonized personas.

Thanks again to Frederic-Charles Petit & Renee Smith for being our guest. You can connect with them on LinkedIn

Whether you're a market research professional, insights leader, or technology enthusiast, this conversation offers valuable perspectives on how AI is reshaping consumer understanding while maintaining the depth and richness of qualitative research.

Thanks again to Dieter De Mesmaeker & Niels Schillewaert for being our guest. You can connect with them on LinkedIn

Rashed shares his fascinating journey from Sweden to Chicago, his background in management consulting, and the pivotal moment that led him to co-found Orchard - a jarring experience with poor survey data quality involving a premium apparel brand study where 90% of respondents turned out to be elderly women in Florida instead of the intended young demographic.

Thanks again to Rashed Chowdhury for being our guest. You can connect with him on LinkedIn

Thanks again to Chris St Hilaire for being our guest. You can connect with him on LinkedIn

Reach out to Andrew on LinkedIn

Andrew shares how Qrious is reshaping research by using passively collected behavioral data to replace outdated survey models and enhance targeting, data quality, and respondent experience. He discusses the growing importance of “real people” in a world edging toward synthetic data and AI-powered analysis—and why now is the time to invest in trusted, observable behaviors at scale.

The episode is packed with entrepreneurial insights, reflections on scaling a startup through tough times, and a glimpse into a future where behavioral data not only supports research but fuels AI agents and automated decision-making. Whether you’re an insights professional, startup founder, or curious about the future of data, this is one not to miss.

In this episode, Leonard Murphy speaks with Diane Hessan, legendary founder of Communispace (now C Space), and one of the original disruptors in the market research industry.

Hessan shares the remarkable story of how she went from General Foods executive to pioneering tech entrepreneur, launching Communispace in 2000 with a then-radical idea: use the internet to bring consumers and brands into direct, ongoing dialogue.

She opens up about:

• Building trust in a skeptical industry
• Scaling from startup to a global powerhouse with 700 employees
• The leadership lessons that helped her navigate early-stage doubt and drive lasting change
• How the original spirit of community is more relevant than ever in today’s AI-fueled world

This episode is a must-listen for anyone interested in the roots of innovation in insights, entrepreneurial grit, and the enduring power of putting consumers at the center.

You can reach out to Diane Hessan on LinkedIn.

Many thanks to Diane Hessan for being our guest.

In this episode, Lenny Murphy sits down with Matt Britton, CEO of Suzy, to talk about reinvention, resilience, and the rise of research tech.

Britton takes us behind the scenes of Suzy’s transformation—from a struggling business to a leader in agile consumer insights. He shares how combining storytelling with data became their secret weapon, why voice and generative AI are set to disrupt the industry, and what brands need to know about the next wave of consumers.

Plus, a sneak peek at his upcoming book, Generation AI, which explores how Gen Alpha will reshape culture, commerce, and communication.

If you’re into leadership stories, innovation in research, or the next generation of AI-driven insights—you’ll want to hear this one.

Resources & Links:

Get your copy of Matt's book

You can reach out to Matt Britton on LinkedIn.

Many thanks to Matt Britton for being our guest.

In this episode, Alexandra Cirgenski, Managing Director at YouGov Behavioral, joins us to share her fascinating career journey and bold vision for the future of market research.

Cirgenski unpacks how YouGov is pushing boundaries with privacy-compliant, personalized online behavioral data, offering a glimpse into how people really behave—not just what they say. She dives into:

• The evolution from traditional tracking to advanced behavioral analytics
• The biggest measurement challenges facing the industry today
• How AI is reshaping the way we understand consumer behavior
• The critical balance between innovation and privacy

If you're curious about the intersection of tech, ethics, and the future of behavioral research, this episode delivers sharp insights and fresh perspective

You can reach out to Alexandra Cirgenski on LinkedIn.

Many thanks to Alexandra Cirgenski for being our guest.

In this CEO Spotlight, Leonard Murphy sits down with Anurag Banerjee, Co-Founder and CEO of Quilt, the trailblazing company behind a new era of AI-powered digital anthropology.

Banerjee reveals how Quilt is transforming market research by decoding 25 billion+ visual tags from across the internet to understand cultural trends and consumer identity at scale. The result? Research-grade insights delivered in under 24 hours.

This conversation dives deep into:

• Quilt’s radical approach to growth—no sales team, just word-of-mouth and content.
• The future of trust, transparency, and AI in insights.
• Why digital self-expression may be the richest untapped source in research today.

If you care about innovation in insights, building businesses differently, or just want to see what the future of market research looks like—you won’t want to miss this one.

You can reach out to Anurag Banerjee on LinkedIn

Many thanks to Anurag Banerjee for being our guest.