“You don’t need more cars. You need fewer leaks.”

“Underpricing is working for free—you just don’t see it.”

“You can’t sell what you don’t inspect.”

“Productivity solves more problems than hiring.”

“Most sales problems are process problems.”

“Discounting is emotional—profit is strategic.”

“Busy doesn’t mean profitable.”

“Tight systems win in a tight market.”

“Stop chasing more. Start protecting what you have.”

​

​In this episode, Coach Chris Cotton breaks down the most common profit leaks inside auto repair shops—and how to fix them quickly.

From pricing and inspections to productivity and advisor performance, this episode delivers practical strategies to help shop owners stop losing money and start maximizing the work they’re already doing.

If your shop is busy but not profitable, you don’t have a revenue problem—you have a profit leak.

In this episode, Coach Chris Cotton exposes the most common areas where shops lose money and gives you actionable steps to fix them fast.

Stop chasing more cars and start capturing the profit already inside your business.

​

​Where is your profit actually going?

In this episode, Coach Chris Cotton reveals the hidden profit leaks inside auto repair shops—and how to fix them immediately.

🔧 Learn:

The biggest pricing mistakes shop owners make

Why inspections drive ARO

How productivity impacts profitability

Where advisor process breaks down

👉 Shop Marketing Pros: https://shopmarketingpros.com/

👉 Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Subscribe for real-world shop leadership strategies.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

“Auto repair is the input. Profit is the output.”

“If your numbers aren’t clear, your leadership isn’t either.”

“You don’t fix profit by getting busier—you fix it by getting better.”

“If you are the system, you are the bottleneck.”

“Capacity problems are usually leadership problems.”

“Systems create predictability. Predictability creates profit.”

“The industry is shifting from fixing cars to running businesses.”

“You either have a machine—or a stressful job.”

“Leadership evolution always precedes business growth.”

​

​In this episode, Coach Chris Cotton challenges shop owners to rethink their entire business model. You don’t run an auto repair shop—you run a profit engine fueled by auto repair.

Chris breaks down the key drivers of profitability, exposes common system failures, and outlines how leadership, process, and measurement must align to create consistent results.

If you’re tired of chaos, inconsistent profits, and feeling stuck—this episode will give you the clarity and direction to start building a real business.

​

​Are you running a shop… or are you running a machine?

In this episode of The Weekly Blitz, Coach Chris Cotton breaks down one of the most important mindset shifts in the auto repair industry: your shop is not the product—profit is.

Learn how to identify the key drivers of your business, eliminate profit leaks, build systems that scale, and step into the leadership role required to grow beyond survival mode.

If you’re ready to stop reacting and start operating with intention, this episode is for you.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Episode 251 – Radical Ownership in the Auto Repair Shop

In this episode, Coach Chris Cotton breaks down the concept of radical ownership and how it transforms culture, accountability, and performance in independent repair shops.

Topics Covered:

The difference between blame and ownership

Applying Extreme Ownership principles to shop operations

Systems vs individuals

Ownership and scalability

Tactical steps to build a culture of accountability

Sponsor:

Shop Marketing Pros – Helping independent repair shops build predictable growth.

​When something goes wrong in your shop… who owns it?

In Episode 251 of The Weekly Blitz, Coach Chris Cotton dives into radical ownership and how embracing full responsibility transforms leadership, culture, and performance inside an auto repair shop.

Blame limits growth.

Ownership unlocks it.

If you’re serious about building a high-performance team and scalable business, this episode is a must-listen.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this milestone episode, Coach Chris Cotton reflects on identity, growth, and the evolution required to build scalable businesses.

Topics Covered:

1. Why milestones are about identity, not numbers
2. The mindset shifts required for scale
3. Letting go of old versions of yourself
4. Operator vs Owner thinking
5. Leadership ceilings and business growt
6. Reflection exercises for serious shop owners
7. ​What does it really take to build a scalable business?

In Episode 250 of The Weekly Blitz, Coach Chris Cotton reflects on the mindset shifts and identity evolution required to grow as a leader in the auto repair industry.

1. This isn’t about revenue.
2. This isn’t about expansion.
3. It’s about who you had to become — and who you must become next.
4. If you’re serious about growth, this milestone episode will challenge you to think deeper.

Sponsor:

Shop Marketing Pros – Helping independent auto repair shops build predictable growth.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Topics Covered:

1. Why excuses spread through teams
2. The difference between reasons and excuses
3. How leadership sets the tone
4. Eliminating blame-based thinking
5. Building systems that reduce failure points
6. Tactical ways to raise accountability immediately

Sponsor: Shop Marketing Pros – Helping independent shops eliminate marketing excuses and build predictable growth.

​Excuses don’t fix cars. Leaders do.

In Episode 249 of The Weekly Blitz, Coach Chris Cotton breaks down how excuse-driven culture slows growth and damages accountability in auto repair shops.

This episode challenges shop owners to shift from blame to solutions and create a standard where problems are fixed — not explained.

If you want a faster, stronger, more accountable shop… this one’s for you.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Host: Coach Chris Cotton

Network: Aftermarket Radio Network

Episode 248 – Build It to Sell (Even If You Never Do)

In this episode, Coach Chris Cotton breaks down why every auto repair shop should be designed for exit from day one.

Topics Covered:

Why most shop owners own a job, not a business

How to structure your shop for transferability

The power of a business prospectus

Reducing owner dependency

Increasing enterprise value

Tactical steps to build sellable systems

Sponsor:

Shop Marketing Pros – Helping shops create predictable growth and market dominance.

Network:

Aftermarket Radio Network

​

​If someone offered to buy your auto repair shop tomorrow, could you hand them a clean prospectus?

In Episode 248 of The Weekly Blitz, Coach Chris Cotton dives into why every shop should be built to sell — even if you never plan to.

From clean financials and defined structure to removing owner dependency, this episode challenges independent shop owners to think like enterprise builders, not operators.

Because one day, you will exit.

Will you leave chaos… or value?

🎙️ Podcast Network

The Weekly Blitz is proud to be part of the Aftermarket Radio Network, home to some of the most trusted voices and podcasts in the automotive aftermarket.

Be sure to explore the network for more shows focused on leadership, operations, technology, and the future of automotive.

📌 Listen, Subscribe & Share

If this episode resonated with you:

Subscribe to The Weekly Blitz

Check out Shop Talk Her Way

Share this episode with someone who cares about leadership done right

Strong leaders build strong teams — and strong teams build strong shops.

🤝 Episode Sponsor

This episode is brought to you by Shop Marketing Pros.

Shop Marketing Pros helps auto repair shop owners build consistent, long-term growth strategies that actually work—especially during slower or unpredictable seasons like January. If you’re looking for marketing that supports your business instead of stressing you out, visit ShopMarketingPros.com.

🎧 About The Weekly Blitz

The Weekly Blitz is a short-form, tactical mindset podcast for auto repair shop owners who want clarity, confidence, and consistent execution in their business. Hosted by Coach Chris Cotton, each episode delivers real-world insight you can apply immediately in your shop.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Host: Coach Chris Cotton

Network: Aftermarket Radio Network

Episode 247 – Leaders Eat Last… But Don’t Starve

In this episode, Coach Chris Cotton dives into Simon Sinek’s concept from Leaders Eat Last and applies it directly to the auto repair industry.

Topics Covered:

What “leaders eat last” really means

The difference between sacrifice and self-neglect

How leadership creates psychological safety in your shop

Why burned-out owners hurt culture

Tactical ways to protect your energy while still serving your team

📄 Episode Description (For Apple / Spotify)

What happens when you walk out of your shop and realize you never ate lunch?

In Episode 247 of The Weekly Blitz, Coach Chris Cotton explores Simon Sinek’s powerful leadership concept from Leaders Eat Last — and how it applies to auto repair shop owners.

Leadership means sacrifice. But does it mean burnout?

This episode challenges shop owners to protect their people without starving themselves in the process.

If you’ve ever carried the weight of your shop on your shoulders… this one’s for you.

🤝 Featured Collaboration

This episode highlights the launch and growth of Shop Talk Her Way, a podcast dedicated to honest conversations, leadership development, and real experiences — especially for women in automotive, but valuable for anyone leading a team or business.

🎧 Sponsor Message

This episode of The Weekly Blitz is brought to you by Shop Marketing Pros.

Shop Marketing Pros specializes in marketing for auto repair shops — not generic marketing fluff. From websites and SEO to paid ads and branding, they focus on strategies that actually drive car count, improve ARO, and support profitable growth.

If you’re ready for marketing with accountability and industry understanding, check them out and let them know The Weekly Blitz sent you.

🎙️ Podcast Network

The Weekly Blitz is proud to be part of the Aftermarket Radio Network, home to some of the most trusted voices and podcasts in the automotive aftermarket.

Be sure to explore the network for more shows focused on leadership, operations, technology, and the future of automotive.

📌 Listen, Subscribe & Share

If this episode resonated with you:

Subscribe to The Weekly Blitz

Check out Shop Talk Her Way

Share this episode with someone who cares about leadership done right

Strong leaders build strong teams — and strong teams build strong shops.

🤝 Episode Sponsor

This episode is brought to you by Shop Marketing Pros.

Shop Marketing Pros helps auto repair shop owners build consistent, long-term growth strategies that actually work—especially during slower or unpredictable seasons like January. If you’re looking for marketing that supports your business instead of stressing you out, visit ShopMarketingPros.com.

🎧 About The Weekly Blitz

The Weekly Blitz is a short-form, tactical mindset podcast for auto repair shop owners who want clarity, confidence, and consistent execution in their business. Hosted by Coach Chris Cotton, each episode delivers real-world insight you can apply immediately in your shop.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Host: Coach Chris Cotton

“Communities are regulating repair capacity out of existence… and they still expect same-day service.”

“At some point, towns are going to run out of places to fix the cars they depend on.”

“The bay shortage isn’t just a market problem—it’s a permitting problem.”

Data/Pressure

4. “Vehicles per bay hit about 253 by 2022—and it’s projected to top 261.”

5. “More cars. More complexity. Fewer bays. That’s the squeeze.” Productivity / ‘One tech’

6. “If you want more capacity, stop hunting bays and start hunting waste.”

7. “Most shops don’t have a technician shortage. They have a productivity leak.”

8. “Every owner knows the one technician I’m talking about.”

9. “Imagine every shop releasing one dead-weight tech back into the pool—suddenly half the industry improves.”

Owner shortage

10. “You don’t have a capacity problem—you have a leadership pipeline problem.”

11. “The technician shortage hurts production. The shop owner shortage threatens the industry.”

Consolidation / Collision

12. “Collision repair is showing us the future: consolidation accelerates when succession fails.”

🎧 Sponsor Message

This episode of The Weekly Blitz is brought to you by Shop Marketing Pros.

Shop Marketing Pros specializes in marketing for auto repair shops — not generic marketing fluff. From websites and SEO to paid ads and branding, they focus on strategies that actually drive car count, improve ARO, and support profitable growth.

If you’re ready for marketing with accountability and industry understanding, check them out and let them know The Weekly Blitz sent you.

The Weekly Blitz is proud to be part of the Automotive Repair Podcast Network, home to some of the most trusted voices and podcasts in the automotive aftermarket.

Be sure to explore the network for more shows focused on leadership, operations, technology, and the future of automotive.

📌 Listen, Subscribe & Share

If this episode resonated with you:

Subscribe to The Weekly Blitz

🤝 Episode Sponsor

This episode is brought to you by Shop Marketing Pros.

Shop Marketing Pros helps auto repair shop owners build consistent, long-term growth strategies that actually work—especially during slower or unpredictable seasons like January. If you’re looking for marketing that supports your business instead of stressing you out, visit ShopMarketingPros.com.

🎧 About The Weekly Blitz

The Weekly Blitz is a short-form, tactical mindset podcast for auto repair shop owners who want clarity, confidence, and consistent execution in their business. Hosted by Coach Chris Cotton, each episode delivers real-world insight you can apply immediately in your shop.

To listen to more episodes, download the ARPN App at https://automotiverepairpodcastnetwork.com/app

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Host: Coach Chris Cotton

Network: Aftermarket Radio Network

Guest: Coach JeanAnn SaintGrace

Title : Real Leadership, Real Voices: Shop Ownership, Coaching, and Shop Talk Her Way

📄 Podcast Description

In Episode #245 of The Weekly Blitz, Coach Chris Cotton sits down with Coach JeanAnn SaintGrace — former shop owner, industry coach, and host of the podcast Shop Talk Her Way.

This episode is all about real-world leadership in the automotive industry. JeanAnn shares her journey as a shop owner, the lessons learned from running a business in the trenches, and how those experiences shaped her coaching philosophy today. This isn’t theory — it’s perspective earned through experience.

Chris and JeanAnn also dive into their new collaboration, the importance of elevating meaningful conversations in automotive, and why Shop Talk Her Way is creating space for voices and leadership styles the industry needs more of.

This episode is honest, grounded, and packed with insight for shop owners, managers, service advisors, and anyone serious about leading well in this industry.

🛠️ What You’ll Learn in This Episode

JeanAnn SaintGrace’s background as a former shop owner

How real ownership experience shapes better coaching

The leadership lessons you only learn by being in the trenches

Why representation and authentic voices matter in automotive

The mission behind Shop Talk Her Way

What this new collaboration means for shop owners and leaders

Why strong leadership beats shortcuts every time

🤝 Featured Collaboration

This episode highlights the launch and growth of Shop Talk Her Way, a podcast dedicated to honest conversations, leadership development, and real experiences — especially for women in automotive, but valuable for anyone leading a team or business.

🎧 Sponsor Message

This episode of The Weekly Blitz is brought to you by Shop Marketing Pros.

Shop Marketing Pros specializes in marketing for auto repair shops — not generic marketing fluff. From websites and SEO to paid ads and branding, they focus on strategies that actually drive car count, improve ARO, and support profitable growth.

If you’re ready for marketing with accountability and industry understanding, check them out and let them know The Weekly Blitz sent you.

🎙️ Podcast Network

The Weekly Blitz is proud to be part of the Aftermarket Radio Network, home to some of the most trusted voices and podcasts in the automotive aftermarket.

Be sure to explore the network for more shows focused on leadership, operations, technology, and the future of automotive.

📌 Listen, Subscribe & Share

If this episode resonated with you:

Subscribe to The Weekly Blitz

Check out Shop Talk Her Way

Share this episode with someone who cares about leadership done right

Strong leaders build strong teams — and strong teams build strong shops.

🤝 Episode Sponsor

This episode is brought to you by Shop Marketing Pros.

Shop Marketing Pros helps auto repair shop owners build consistent, long-term growth strategies that actually work—especially during slower or unpredictable seasons like January. If you’re looking for marketing that supports your business instead of stressing you out, visit ShopMarketingPros.com.

🎧 About The Weekly Blitz

The Weekly Blitz is a short-form, tactical mindset podcast for auto repair shop owners who want clarity, confidence, and consistent execution in their business. Hosted by Coach Chris Cotton, each episode delivers real-world insight you can apply immediately in your shop.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Host: Coach Chris Cotton

Network: Aftermarket Radio Network

Episode Title: Celebrate the Win… Then Keep Moving

Podcast Description (Apple Podcasts / Spotify)

What happens when you hit a big goal… and your coach barely pauses before handing you the next one?

In this episode of The Weekly Blitz, Chris Cotton dives into the tension between celebrating wins and maintaining momentum — from both sides of the coaching relationship. Sparked by a personal weight-loss milestone that was quickly followed by a new target, Chris reflects on what accountability really looks like, why great coaches don’t linger on success, and how a simple pause — just one more beat — can make people feel seen without slowing progress.

This episode is a must-listen for shop owners, leaders, and coaches who want to push people forward without losing the human element along the way.

📝 Show Notes

⏱️ Episode Overview

Coaching is about progress — not comfort. But does that mean we skip celebration entirely?

In this episode, Chris Cotton shares a personal coaching moment that led to a deeper realization about how wins are acknowledged, why accountability partners often move on quickly, and how leaders can strike a better balance between recognition and forward momentum.

This isn’t about trophies or praise — it’s about reinforcing discipline while keeping people engaged, motivated, and seen.

🔑 Key Topics Covered

Why great coaches don’t linger on wins

The difference between celebrating progress and getting stuck in it

A personal story about weight loss, coaching, and unexpected emotions

How shiny-object celebration can kill momentum

The real job of accountability partners and coaches

Why high performers need direction more than motivation

The concept of “one more beat” — pausing just long enough to acknowledge effort

How shop owners and leaders can apply this with technicians, advisors, and managers

Recognizing progress without lowering standards

🧠 Key Takeaways

Coaches move on quickly on purpose — not because they don’t care

Momentum matters, but so does feeling seen

You don’t need fireworks or long celebrations — just intentional recognition

One extra pause can strengthen trust without slowing progress

Great leadership balances pressure with humanity

📣 Sponsor Message

This episode is brought to you by Shop Marketing Pros — a marketing partner that doesn’t just sell ads, but actually understands the auto repair industry.

Chris recently joined Brian on the Auto Repair Marketing Podcast to discuss “The Most Important KPI You’re Not Tracking” — a conversation that highlights why it matters when your marketer is plugged into real industry conversations.

It’s good to know your marketing partner is thinking, learning, and bringing meaningful insights forward — not just pushing clicks.

📻 Network Shout-Out

Proud to be part of the Aftermarket Radio Network, where shop owners and industry leaders come together to share real conversations that move the aftermarket forward.

👊 Final Thought

Progress doesn’t stop — but it feels better when it’s recognized.

Celebrate the win.

Pause for one more beat.

Then keep moving.

🤝 Episode Sponsor

This episode is brought to you by Shop Marketing Pros.

Shop Marketing Pros helps auto repair shop owners build consistent, long-term growth strategies that actually work—especially during slower or unpredictable seasons like January. If you’re looking for marketing that supports your business instead of stressing you out, visit ShopMarketingPros.com.

🎧 About The Weekly Blitz

The Weekly Blitz is a short-form, tactical mindset podcast for auto repair shop owners who want clarity, confidence, and consistent execution in their business. Hosted by Coach Chris Cotton, each episode delivers real-world insight you can apply immediately in your shop.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Host: Coach Chris Cotton

Network: Aftermarket Radio Network

Episode Title: Some People Can Only Take You So Far

In this episode of The Weekly Blitz, Chris Cotton dives into one of the toughest leadership realities in business: recognizing when people have reached their capacity ceiling. From service advisors who cap sales to employees who unknowingly hold organizations hostage, this episode challenges shop owners to confront fear-based thinking and lead with clarity.

Chris explains why it’s never as bad as your mind tells you it will be — and how growth often lives on the other side of uncomfortable decisions.

Topics Covered:

Capacity ceilings in service advisors

The danger of hostage thinking

Why great employees aren’t always the right employees

How fear exaggerates outcomes

Leadership decisions that unlock growth

🤝 Episode Sponsor

This episode is brought to you by Shop Marketing Pros.

Shop Marketing Pros helps auto repair shop owners build consistent, long-term growth strategies that actually work—especially during slower or unpredictable seasons like January. If you’re looking for marketing that supports your business instead of stressing you out, visit ShopMarketingPros.com.

🎧 About The Weekly Blitz

The Weekly Blitz is a short-form, tactical mindset podcast for auto repair shop owners who want clarity, confidence, and consistent execution in their business. Hosted by Coach Chris Cotton, each episode delivers real-world insight you can apply immediately in your shop.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Episode Title: It’s Easy to Contract When You Should Be Expanding

Host: Coach Chris Cotton

Network: Aftermarket Radio Network

What if the real communication problem isn’t what you said… but what the other person heard?

In this full-length episode of The Weekly Blitz, Coach Chris Cotton devotes an entire show to one of the most overlooked leadership skills: making sure communication actually lands. Using a personal story about taco salad from his youth, Chris breaks down why assumptions derail teams, how leaders unintentionally create confusion, and what it really takes to ensure understanding—at work, at home, and everywhere in between.

If you’ve ever said, “That’s not what I meant,” this episode is for you.

Episode Summary:

In “The Taco Salad Lesson: Communication That Actually Lands,” Coach Chris Cotton explores why communication breaks down even when intentions are good. Through a relatable childhood story and real-world leadership examples, this episode dives deep into the difference between hearing and listening, the danger of assumptions, and how leaders can verify understanding before problems show up.

You’ll learn:

Why intent does not equal impact

The difference between hearing and listening

How assumptions quietly wreck teams

Simple ways to confirm understanding

Why clarity is a form of respect

🤝 Episode Sponsor

This episode is brought to you by Shop Marketing Pros.

Shop Marketing Pros helps auto repair shop owners build consistent, long-term growth strategies that actually work—especially during slower or unpredictable seasons like January. If you’re looking for marketing that supports your business instead of stressing you out, visit ShopMarketingPros.com.

🎧 About The Weekly Blitz

The Weekly Blitz is a short-form, tactical mindset podcast for auto repair shop owners who want clarity, confidence, and consistent execution in their business. Hosted by Coach Chris Cotton, each episode delivers real-world insight you can apply immediately in your shop.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Episode Title: It’s Easy to Contract When You Should Be Expanding

Host: Coach Chris Cotton

Network: Aftermarket Radio Network

When business feels uncomfortable, most shop owners don’t pause — they panic.

They pull back marketing.

They delay hiring.

They cancel training.

In this episode of The Weekly Blitz, Coach Chris Cotton tackles one of the most dangerous instincts in business: contracting when expansion is required.

This conversation is about leadership under pressure — and why fear-based decisions quietly kill long-term growth. Coach Chris breaks down why contraction feels responsible, why it’s often the wrong move, and how the best-performing shops expand strategically when others retreat.

This is not about reckless growth.

It’s about intentional expansion — expanding systems, leadership, visibility, and execution when it matters most.

If you’ve been feeling squeezed, uncertain, or tempted to “wait and see,” this episode will challenge that thinking — and give you a better path forward.

⏱️ EPISODE TIMESTAMPS

00:00 – 02:45

🔥 Opening Hook: Why contraction feels safe — and why it’s dangerous

02:45 – 08:30

🧠 Why shop owners contract under pressure (fear vs leadership)

08:30 – 14:45

📈 What expansion really means (hint: it’s not always a new building)

14:45 – 16:15

🎯 Mid-Roll Sponsor: Shop Marketing Pros

16:15 – 22:30

🏗️ Expand or slowly shrink: the real cost of waiting

22:30 – 25:00

🚀 Final close + Aftermarket Radio Network mention

💡 KEY TAKEAWAYS

Contraction is emotional. Expansion is strategic.

Pausing marketing is usually the most expensive decision you can make.

Expansion doesn’t mean reckless growth — it means intentional investment.

Slow shops don’t need less visibility — they need better execution.

Leadership shows up before confidence does.

🔊 QUOTABLE LINES

“Contraction is easy. Expansion is leadership.”

“Markets don’t reward fear — they reward presence.”

“If your shop is slow, question execution before demand.”

“There is no neutral — you’re either expanding capability or shrinking your future.”

“Confidence doesn’t come before action. It comes after.”

🤝 Episode Sponsor

This episode is brought to you by Shop Marketing Pros.

Shop Marketing Pros helps auto repair shop owners build consistent, long-term growth strategies that actually work—especially during slower or unpredictable seasons like January. If you’re looking for marketing that supports your business instead of stressing you out, visit ShopMarketingPros.com.

🎧 About The Weekly Blitz

The Weekly Blitz is a short-form, tactical mindset podcast for auto repair shop owners who want clarity, confidence, and consistent execution in their business. Hosted by Coach Chris Cotton, each episode delivers real-world insight you can apply immediately in your shop.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Episode Summary

By the second week of January, most shop owners are already questioning their plans, their numbers, and sometimes themselves. In this episode of The Weekly Blitz, Coach Chris Cotton breaks down why that feeling is not failure—it’s feedback.

This episode is all about making your first smart course correction of the year without panic, emotional decisions, or abandoning a plan that still deserves time to work. If January hasn’t gone exactly how you expected, this episode will help you reset, refocus, and move forward with clarity and confidence.

🔑 What You’ll Learn in This Episode

Why January rarely starts the way we picture it—and why that’s normal

The difference between failure and feedback in the early weeks of the year

A simple 3-question framework to make intelligent course corrections

What shop owners should not change yet in week two of January

One tactical move that can create immediate momentum without discounting

How discipline—not hype—sets winning shops apart early in the year

🛠️ Key Takeaways

January doesn’t reward optimism—it rewards process

A slow start does not mean a bad year

Most early-January mistakes are emotional, not strategic

Small, fast corrections beat big reactive changes

Momentum is built by staying in the game, not starting over

📋 Action Step for This Week

Before making any big changes, sit down and answer these three questions:

What did I assume that turned out to be wrong?

What’s working better than I expected?

What am I overreacting to?

Then choose one tactical improvement to focus on this week—starting with follow-up on declined or unsold work.

🤝 Episode Sponsor

This episode is brought to you by Shop Marketing Pros.

Shop Marketing Pros helps auto repair shop owners build consistent, long-term growth strategies that actually work—especially during slower or unpredictable seasons like January. If you’re looking for marketing that supports your business instead of stressing you out, visit ShopMarketingPros.com.

🎧 About The Weekly Blitz

The Weekly Blitz is a short-form, tactical mindset podcast for auto repair shop owners who want clarity, confidence, and consistent execution in their business. Hosted by Coach Chris Cotton, each episode delivers real-world insight you can apply immediately in your shop.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

✅ SHOW NOTES — “If You Build It, They Will Come (But Only If You Build the RIGHT Thing)”

The Weekly Blitz with Coach Chris Cotton

Presented by Shop Marketing Pros

Episode Summary

This episode dives into the Field of Dreams mindset and how the legendary line “If you build it, they will come” applies to auto repair shops — but with a modern twist. Coach Chris Cotton breaks down why so many shop owners build the wrong things, delay the right things, or avoid the hard things, and how that mindset stalls growth, profit, and momentum.

You’ll walk away with real, tactical actions to build the processes, team, customer experience, and culture that actually attract customers — not just hope they show up.

Big Ideas from Today’s Episode

1. Vision requires courage, not permission.

Ray Kinsella didn’t wait for the neighborhood to approve his baseball field — and neither should you wait to build the systems your shop needs.

2. “Build it” means building the right foundation: Clear processes

A signature customer experience

A team that buys into the mission

A brand customers trust instantly

3. Your shop’s experience IS your marketing.

If people walk out feeling great, they will talk. If they don’t feel anything… they won’t remember you.

4. Fear delays momentum — and delayed momentum kills profit.

If you already know what needs to be built, the cost of waiting is higher than the cost of

starting.

5. The Field of Dreams Action List:

Build a system people can feel

Build consistent standards

Build a reputation you earn, not buy

Build the future version of your shop, not the fearful version

Coach’s Tactical Homework

Before the next episode, write down:

What are you building right now?

What do your customers actually need you to build?

What’s the ONE thing you’ve avoided building because it scares you?

If you disappeared tomorrow, what would people miss about your business?

Your answers tell you whether you’re building a baseball field… or just mowing grass.

Sponsor — Shop Marketing Pros

For auto repair shops ready to attract better customers and build a brand worthy of attention, connect with Shop Marketing Pros. They’re the trusted experts who bring clarity, strategy, and real results. 👉 Visit them to level up your marketing game.

Explore more industry-leading podcasts at:

📲 AutomotiveRepairPodcastNetwork.com

Download the mobile app for Apple & Android for fast, easy access to every show.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Finish Strong Series: “Planning, Not Wishing — The Simple 3-Page Plan for Q1”

Presented by Shop Marketing Pros — your marketing engine for 2025 and beyond.

Episode Summary

In the final part of the Finish Strong Series, Coach Chris Cotton delivers the ultimate shop-owner reset: a simple, no-fluff, highly actionable 3 Page Plan to launch Q1 with focus, clarity, and momentum.

No corporate complexity.

No overstuffed binders.

No 27-goal “strategy lists.”

Just a tight, practical plan built around what ACTUALLY moves the needle in the first 90 days of the year.

If you want 2025 to be different — truly different — it starts with this.

What You’ll Learn in This Episode

✔️ Why Most Shop Plans Fail

The traps: too big, too confusing, too vague, not shared with the team.

✔️ Page 1 — The Reality Check

Chris walks through the exact questions and assessments needed to understand:

What worked

What failed

What must be fixed first

The ONE thing that will drive the biggest Q1 win

✔️ Page 2 — The Goals That Matter

A focused, data-driven list of goals every shop should set for Q1, including:

ARO

Car count

Tech productivity

Labor GP%

Parts margin %

Customer experience targets

The 3 behaviors that directly improve all of them

✔️ Page 3 — The Action Calendar

This is where the magic happens:

Who is responsible

What happens weekly

What gets tracked

How accountability works

How meetings tie it all together

How to create a 90-day cadence that keeps the team aligned

✔️ How to Turn This Into a Team Tool, Not an Owner Document

Because a plan that lives in your head doesn’t change your shop — only a plan your team understands and owns can do that.

Why This Episode Matters

Most shop owners “hope” January will be better.

Hope isn’t a plan.

A clear, simple, actionable plan is the difference between repeating another year… and creating a breakthrough one. This episode hands you the structure to do exactly that.

Sponsored By: Shop Marketing Pros

Special thanks to Shop Marketing Pros for supporting this episode. If you want stronger branding, better online visibility, and more cars in your bays, go to ShopMarketingPros.com — they’re the real deal.

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Finish Strong Series: “Your Cashflow North Star”

Presented by Shop Marketing Pros — trusted marketing partners for top-performing auto repair shops.

Episode Summary

In Part 3 of the Finish Strong Series, Coach Chris Cotton tackles the topic that stresses shop owners more than anything else: cashflow.

This episode introduces the concept of the Cashflow North Star — the exact number that tells you whether your shop is safe, stressed, or in danger. Chris delivers a tactical, step-by-step breakdown of how to calculate it, how to use it, and how it transforms your clarity and decision-making as a business owner.

If you’ve ever felt uncertain about money, unsure about what’s “safe,” or anxious about the ups and downs of car count… this episode is your cure.

What You’ll Learn in This Episode

✔️ Why You’re Not Broke — You’re Unclear

The emotional truth behind why even profitable owners struggle with money fear.

✔️ What a Cashflow North Star Actually Is

A simple but powerful financial safety system that every shop owner MUST have.

✔️ The 3 Zones Every Shop Operates In

Green Zone — Healthy

Yellow Zone — Tight

Red Zone — Danger

And exactly what to do in each.

✔️ How to Calculate Your North Star (Step-by-Step)

Chris breaks down the full process: fixed expenses, weekly burn rate, danger thresholds, safety buffers, and the real “stop spending” line.

✔️ The December Cashflow Mistakes That Kill Shops

Lessons on:

Equipment purchases

Early tax payments

Holiday bonuses

Subscription creep

Neglected receivables

Missing parts credits

Poor forecasting

✔️ How to Forecast Cashflow for 90 Days

A simple 30/60/90 approach that eliminates fear and replaces it with leadership-level clarity.

Why This Episode Matters

A shop without a cashflow plan is a shop that’s always one slow week away from panic. When you know your Cashflow North Star, you stop guessing… and start leading. This episode gives you that power.

Sponsored By: Shop Marketing Pros

A big thank you to Shop Marketing Pros for sponsoring this episode. They’re the experts in storytelling, branding, and digital marketing for auto repair shops.

Learn more at ShopMarketingPros.com — where great shops get great marketing.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Finish Strong Series: “People Season — Keep the Team Focused, Motivated & Appreciated”

Presented by Shop Marketing Pros — the most trusted marketing agency in the automotive repair industry.

Episode Summary

In Part 2 of the Finish Strong Series, Coach Chris Cotton dives deep into the most important part of your shop’s success in December: your people. This episode unpacks the emotional reality of the holiday season, how burnout impacts productivity and customer experience, and the tactical steps leaders can take to lift their team, energize the shop, and create a culture that drives performance through the end of the year (and into the next).

This is the leadership blueprint shop owners need — practical, human, and built around real-world behavior.

What You’ll Learn in This Episode

✔️ Why December Is “People Season”

Understand the emotional and psychological load your team carries this time of year — and why your leadership matters more now than ever.

✔️ The Real Causes of Burnout (It’s Not the Work)

Hear why burnout comes more from feeling unseen than from being busy, and how to counter it with clarity and connection.

✔️ The 5 Tactical Motivators That Actually Work

Things like:

• Personalized recognition
• Shorter Fridays or flex schedules
• Team-based appreciation routines
• Specific shoutouts that matter
• Leading with empathy and accountability

✔️ Daily Huddles: The December Lifeline

How 10 minutes of morning structure can transform your team’s focus, speed, and communication.

✔️ Creating a December Theme That Pulls Everyone Forward

How to set the tone with simple shop-wide focus points like “Zero Comebacks Month” or “Run Through the Line.”

✔️ The Family Touch That Builds Loyalty

Why acknowledging the people behind your employees has an outsized impact on morale and performance.

Why This Episode Matters

December is when your team needs leadership, clarity, and appreciation — not more pressure. This episode gives you the tactical tools and mindset to build culture, create momentum, and finish the year with a team that feels committed, energized, and ready for 2025.

Sponsored By: Shop Marketing Pros

A big thank you to Shop Marketing Pros for sponsoring this episode. They’re the experts in storytelling, branding, and digital marketing for auto repair shops.

Learn more at ShopMarketingPros.com — where great shops get great marketing.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

🎧 The Weekly Blitz — Episode 1 Notes

Finish Strong Series: “The Final Push — Maximize December Without Feeling Desperate”

Presented by Shop Marketing Pros — the automotive repair industry’s leading marketing experts.

Episode Summary

In Part 1 of the Finish Strong Series, Coach Chris Cotton breaks down how to turn December from a “slow month” into a strategic opportunity. Instead of coasting into the holiday season, Chris shows shop owners how to lean in, create momentum, and drive revenue without discounting, panicking, or looking desperate.

This episode gives you the exact tactical playbook for ending the year powerfully and stepping into January with confidence, clarity, and cashflow.

What You’ll Learn in This Episode

✔️ The Myth of ‘Slow December’

Why December isn’t slow — it’s chaotic — and how that chaos actually creates more opportunity for intentional shops.

✔️ Stop Projecting Your Stress Onto Customers

Most shop owners talk themselves out of money. Chris explains how to stop assuming what customers will or won’t spend this month.

✔️ How to Build DVIs That Actually Sell Work

The December DVI blueprint: picture-heavy, story-driven, urgency-focused, and built around safety and travel needs.

✔️ Same-Day Follow-Up: The December Secret Weapon

Why customers are more likely to say “yes” within 6–12 hours, and how to use this window strategically.

✔️ Zero-Desperation Marketing

Why you shouldn’t discount in December — and what to send your customers instead.

✔️ Scheduling Tactics for the Final Push

How to run December like a “say yes and figure it out” month: micro-jobs, flexible bays, promise windows, and elevated communication.

✔️ How to Finish the Year — and Start the Next — With Momentum

December is a psychological month for both owners and customers. Chris breaks down how to shape that momentum and avoid the common traps that derail shops.

Why This Episode Matters

Most auto repair shops lose December — not because the work isn’t there, but because their mindset is off. This episode teaches you how to shift your perspective, operate with confidence, and capture the opportunities other shops miss.

Your year isn’t over.

Your customers still need you.

And your shop still has money on the table.

Sponsored By: Shop Marketing Pros

A special thanks to Shop Marketing Pros for making this episode possible. If you're ready to grow your car count, build trust in your community, and create marketing that actually works, visit ShopMarketingPros.com.

They help great shops get seen, known, and understood.

Connect With Coach Chris Cotton

📧 Email Chris: chris autofixsos.com

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Special Thanks to Our Sponsor:

⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

👉 Learn more: shopmarketingpros.com

​​📓 Show Notes

Topic: Scheduling in auto repair shops

Theme: Controlled flexibility—saying yes while staying efficient

Key Points:

Appointment-based industries struggle with no-shows

Overbooking isn’t reckless—it’s strategic

Teaching a “figure-it-out” mindset builds customer trust

Flexibility is a skill, not chaos

Action Steps:

Review your average show rate and build a 10–15% overbooking buffer.

Designate one “flex” bay per day.

Empower advisors to say “yes” within reason.

​Part of the Automotive Repair Podcast Network:

🎙️ Remarkable Results Radio — Carm Capriotto

📈 Business by the Numbers — Hunt Demarest

🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow

💬 Speak Up! Effective Communication — Craig O’Neill

🚀 Auto Repair Marketing Podcast — Kim & Brian Walker

💥 The Weekly Blitz — Coach Chris Cotton

​Thanks for listening to The Weekly Blitz, brought to you by Shop Marketing Pros. If you enjoyed this episode, share it with a fellow shop owner and help them figure it out too.

Want to be on the show or suggest a topic? Email me at chris autofixsos.com

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Special Thanks to Our Sponsor:

⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

👉 Learn more: shopmarketingpros.com

​​Episode Summary:

Coach Chris Cotton dives into how reality TV and shows like Friends shaped the way people connect with authenticity — and how those same emotional triggers apply in today’s auto repair world. Using lessons from They Ask, You Answer by Marcus Sheridan and Endless Customers by John Jantsch, Chris shares how shop owners can build deep customer loyalty through transparency, consistency, and storytelling.

Key Takeaways:

Authenticity beats perfection — customers connect to what’s real.

“Know, Like, Trust” isn’t marketing jargon; it’s relationship math.

Use video, blogs, and social to educate — not just sell.

Highlight your team’s personalities; people buy from people.

Deliver consistency — small promises kept lead to lifetime loyalty.

​Part of the Automotive Repair Podcast Network:

🎙️ Remarkable Results Radio — Carm Capriotto

📈 Business by the Numbers — Hunt Demarest

🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow

💬 Speak Up! Effective Communication — Craig O’Neill

🚀 Auto Repair Marketing Podcast — Kim & Brian Walker

💥 The Weekly Blitz — Coach Chris Cotton

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

When emergencies hit—like government shutdowns, road closures, or sudden slowdowns—most shops panic. Smart ones glide safely because they built a parachute plan. In this episode, Coach Chris Cotton walks you through how to identify your cash trigger point, protect your team, and create a survival strategy for your auto repair business.

Timestamps:

0:00 – Opener

1:45 – Why every shop needs a parachute plan

4:20 – Determining your cash trigger point

8:00 – Identifying key team members

12:10 – Levels of emergency response

15:30 – Communication and leadership under pressure

19:00 – Final thoughts

​

​Special Thanks to Our Sponsor:

⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

👉 Learn more: shopmarketingpros.com

​

​Part of the Automotive Repair Podcast Network:

🎙️ Remarkable Results Radio — Carm Capriotto

📈 Business by the Numbers — Hunt Demarest

🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow

💬 Speak Up! Effective Communication — Craig O’Neill

🚀 Auto Repair Marketing Podcast — Kim & Brian Walker

💥 The Weekly Blitz — Coach Chris Cotton

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

If your coach tells you something you don’t like… that’s probably the exact thing you need to hear.

In this episode of The Weekly Blitz, Coach Chris Cotton lays down some tough love for shop owners: stop running from the hard truths that will actually grow your business.

Too many people hire a coach, hear something uncomfortable, and then go looking for someone who’ll tell them what they want to hear. That’s not coaching — that’s validation. And validation won’t get you better results.

This week, Chris breaks down why we do this, how it’s killing your growth, and what to do instead.

You’ll learn:

✅ Why coaching isn’t supposed to feel good

✅ How confirmation bias keeps shop owners stuck

✅ What happens when you stop chasing agreement and start embracing accountability

✅ The difference between “I want to feel better” and “I want to get better”

👉 Subscribe and turn on notifications so you never miss an episode!

Timestamps:

00:00 – Intro: The uncomfortable truth about coaching

02:30 – Why we resist hard feedback

06:00 – The trap of validation-seeking

09:45 – Real-world examples from the coaching trenches

13:30 – How to sit in discomfort and trust the process

17:30 – Key takeaways and closing thoughts

Contact Coach Chris:

📧 Email: chris autofixsos.com

​Special Thanks to Our Sponsor:

⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

👉 Learn more: shopmarketingpros.com

​Part of the Automotive Repair Podcast Network:

🎙️ Remarkable Results Radio — Carm Capriotto

📈 Business by the Numbers — Hunt Demarest

🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow

💬 Speak Up! Effective Communication — Craig O’Neill

🚀 Auto Repair Marketing Podcast — Kim & Brian Walker

💥 The Weekly Blitz — Coach Chris Cotton

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this powerful follow-up to “You Can’t Win the Game If You Don’t Know How to Play It,” Coach Chris Cotton from AutoFix Auto Shop Coaching takes you from awareness to action.

This episode dives into what separates shop owners who know their business from those who dominate it — execution, accountability, and leadership.

Learn how to:

🏈 Turn knowledge into consistent execution

🔥 Shift from playing defense to playing offense in your business

📊 Build daily habits that drive results

👥 Create a culture of accountability and competition

💭 Develop a winning mindset that moves your team forward

It’s time to stop surviving and start competing. The only question left is — are you ready to win your game?

​🔥 Remember: You can’t win the game if you don’t know how to play it.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of The Weekly Blitz, Coach Chris Cotton from AutoFix Auto Shop Coaching breaks down one of the biggest truths in business: you can’t win the game if you don’t know how to play it.

Most shop owners are out there hustling every day — fixing cars, keeping customers happy, trying to make payroll — but they’re doing it without a playbook. In this episode, Chris explains what the real game of auto repair ownership looks like, what the rules are, and how to finally start winning it.

Learn how to:

• Identify the real game you’re playing as a business owner
• Understand your KPIs — your “scoreboard”
• Build a playbook your whole team can follow
• Shift from being the player to becoming the coach
• Lead your team to victory week after week

Whether you’re running a one-man shop or managing a full crew, this episode will help you stop playing on defense and start calling plays that actually score.

​🔥 Remember: You can’t win the game if you don’t know how to play it.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Don't forget to rate and review us!

Visit ShopMarketingPros.com/chris to partner with a team that

understands your business. Because every great shop deserves marketing

that’s just as great.

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermindIn

​Losing weight and running a profitable auto repair shop might sound

like two totally different worlds — but they have more in common than you think.

​ In this episode of the Weekly Blitz, Coach Chris Cotton celebrates a personal

​milestone (30 pounds down!) while drawing powerful parallels between weight

​ loss and shop coaching. From defining what a win really looks like, to trusting

​the process, to pushing through plateaus — you’ll discover why small,

​consistent changes create the biggest results. Whether you’re working on your

​ health or your business, this episode will inspire you to focus on the ounces,

​ because that’s how you win the pounds and the profits.

​

​What you’ll learn in this episode:

• Why small wins (ounces lost or percentage-point KPI gains) matter more than big, flashy goals.
• How the start-up phase of both journeys requires investment in tools, systems, and trust.
• The importance of trusting the process and leaning on your coach’s expertise.
• How to handle plateaus — whether on the scale or in your shop’s sales.
• Why accountability and consistency always beat quick fixes.
• The connection between scales and KPIs — and why both never lie.
• Coach Chris’s personal story of hitting a 30-pound weight loss milestone, and what that means for shop owners everywhere.

Coach’s Challenge for Listeners:

• This week, identify your “ounce-sized win.”
• If you’re working on your health: skip one soda, walk 10 extra minutes, or go to bed earlier.
• If you’re working on your shop: track a KPI you’ve been ignoring, raise your ARO by $20, or complete one extra DVI per day.

Closing Thought:

• “Whether it’s pounds or profits, the process works if you work it.”

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

understands your business. Because every great shop deserves marketing

that’s just as great.

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermindIn

​Episode Summary:

Most auto repair shops leave thousands of dollars on the table every week because their service advisors are acting like order-takers instead of sales pros. In this episode of The Weekly Blitz, Coach Chris Cotton breaks down the mindset, skills, and systems that transform advisors into the growth engine of your shop.

From real-world examples to proven scripts, you’ll learn how to boost closing ratios, raise ARO, and build trust with customers without being pushy. If your advisors are just “writing tickets,” it’s time to flip the switch and start creating true sales professionals.

What You’ll Learn in This Episode:

The #1 mindset shift that separates order-takers from sales pros.

Why confidence and tone matter more than price in customer decisions.

How to use DVIs as storytelling tools that sell themselves.

Four practical steps to help advisors close more work with integrity.

The KPIs every shop owner should track to measure advisor success.

Takeaway Challenge:

Track one advisor’s closing ratio for five days. Then role-play one scenario to improve it by just 5%. That small change could add tens of thousands of dollars to your annual sales.

Resources & Tools:

​Introduction & Sponsor Message (00:00:08)

• Coach Chris Cotton introduces the podcast, highlights Shop Marketing Pros as the sponsor, and sets the episode’s focus.

Identifying the Choke Point: Service Advisors (00:01:03)

• Explains the critical impact of service advisors, the difference between order takers and sales professionals, and their effect on gross profit.

Order Taker vs. Sales Pro Example (00:02:18)

• Provides a practical example contrasting an order taker’s approach with a sales professional’s, emphasizing education and trust.

Attention to Detail & Mindset Shift (00:03:21)

• Stresses the importance of precise communication, reframing the advisor’s role, and selling peace of mind, not just repairs.

Confidence and Communication Skills (00:04:33)

• Discusses the need for confident language, tone, and regular coaching to improve advisor performance.

Using DVI as a Storytelling Tool (00:05:48)

• Describes how digital vehicle inspections (DVI) should be used to visually narrate repairs and build customer understanding.

Active Listening & Mirroring at Check-In (00:06:55)

• Highlights the importance of repeating customer concerns, slowing down, and ensuring customers feel heard during check-in.

One-Minute R.O. Read Back & Update Scripts (00:06:55)

• Covers confirming details before the customer leaves and using consistent update scripts to build trust.

Tracking Closing Ratios & Performance Metrics (00:08:03)

• Emphasizes tracking closing ratios over car count or average repair order, and the pitfalls of manipulating metrics.

Daily Roleplay & Advisor Scoreboard (00:09:05)

• Recommends daily scenario practice, posting advisor performance metrics, and using visibility to drive improvement.

Ongoing Training & Accountability (00:10:11)

• Advocates for regular training, coaching, and auditing DVI quality, with accountability for both advisors and technicians.

Weekly Challenge & Compounding Improvements (00:11:19)

• Issues a challenge to track and improve one advisor’s closing ratio, illustrating the financial impact of small gains.

Order Takers vs. Sales Professionals Recap (00:12:28)

• Summarizes the key differences between order takers and sales professionals in driving profit and customer loyalty.

Sponsor Shout-Out & Closing (00:12:28)

• Thanks Shop Marketing Pros, encourages listeners to take action, and closes the episode.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In this episode of the "Auto Fix Auto Show Coaching" podcast, Coach Chris Cotton dives deep into the parallels between running a successful auto repair shop and leading a championship football team. Coach Chris unpacks six essential lessons—energy, discipline, process, stepping up, hard work behind the scenes, and striving for greatness—that are crucial for building a high-performing, winning culture in any shop. He explains how bringing the right energy every day sets the tone for the entire team, while maintaining discipline ensures that everyone stays focused on their goals. Coach Chris emphasizes the importance of having solid processes in place, encouraging owners to step up as leaders and set the standard for their staff. He also highlights the value of the hard work that happens out of the spotlight, reminding listeners that true success is built on consistent effort and dedication. Throughout the episode, Coach Chris offers practical advice and motivational insights, inspiring shop owners to lead with passion, reject mediocrity, and execute with the precision and commitment of champions. By applying these lessons, owners can create a standout shop culture that not only attracts customers but also drives long-term success in a highly competitive market.

​

​In this episode of "The Weekly Blitz," Coach Chris Cotton shines a spotlight on the critical role that attention to detail plays in the success or failure of an auto repair shop. He breaks down how seemingly minor errors—such as incorrect repair orders, overlooked specifications, or lapses in communication—can snowball into significant issues, resulting in lost profits, increased comebacks, and dissatisfied customers. Chris emphasizes that these small mistakes are often the root cause of larger operational problems, and addressing them is key to building a thriving business.

To help shop owners and managers tackle these challenges, Chris introduces five actionable micro habits designed to quickly elevate shop performance. These include practices like repair order read-backs, where technicians and service advisors confirm job details before work begins, and implementing a thorough seven-point quality control checklist to catch errors before vehicles are returned to customers. He also discusses the importance of consistent documentation, clear internal communication, and daily process reviews to ensure nothing slips through the cracks.

Beyond these habits, Chris provides leadership strategies and ready-to-use scripts that owners and managers can use to standardize procedures and foster a culture of accountability. He explains how setting clear expectations and modeling attention to detail can inspire teams to take pride in their work and deliver exceptional service every time.

To wrap up, Chris challenges shop owners to put these five micro habits into practice for just one week. He encourages them to track the results, promising that even this short-term commitment will lead to noticeable improvements in repair accuracy, reduced comebacks, and higher customer satisfaction. By focusing on the details, Chris assures listeners, shops can create a foundation for long-term success and a reputation for quality that sets them apart from the competition.

Introduction and Sponsor Message (00:00:09) 

Coach Chris introduces the podcast, highlights its focus, and promotes Shop Marketing Pros as the episode sponsor.

The Cost of Poor Attention to Detail (00:01:07) 

Explains how small mistakes in auto repair shops lead to financial loss, comebacks, and negative reviews.

Defining Attention to Detail (00:02:15) 

Clarifies that attention to detail is about repeatable precision, not perfectionism, and gives a scenario illustrating its importance.

Three Main Areas of Profit Leaks (00:03:34) 

Identifies check in/repair order, parts/spec verification, and quality control/communication as key areas where shops lose money.

Five Micro Habits for Better Detail (00:04:54) 

Outlines five actionable habits to improve attention to detail and reduce mistakes in the shop.

Daily Leadership Playbook (00:07:26) 

Describes daily routines like huddles, spot checks, and scorecards to maintain high standards and track performance.

Scripting for Consistency (00:09:26) 

Shares example scripts for advisors and technicians to standardize communication and processes.

Seven Day Challenge and Tracking (00:11:28) 

Encourages listeners to implement a week-long challenge, track results, and share improvements with the host.

Closing Remarks and Sponsor Shoutout (00:12:21) 

Wraps up with a reminder to maintain high standards, another sponsor mention, and a motivational sign-off.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop...]]>Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In this episode of the "Auto Fix Auto Show Coaching" podcast, Coach Chris Cotton dives deep into the parallels between running a successful auto repair shop and leading a championship football team. Coach Chris unpacks six essential lessons—energy, discipline, process, stepping up, hard work behind the scenes, and striving for greatness—that are crucial for building a high-performing, winning culture in any shop. He explains how bringing the right energy every day sets the tone for the entire team, while maintaining discipline ensures that everyone stays focused on their goals. Coach Chris emphasizes the importance of having solid processes in place, encouraging owners to step up as leaders and set the standard for their staff. He also highlights the value of the hard work that happens out of the spotlight, reminding listeners that true success is built on consistent effort and dedication. Throughout the episode, Coach Chris offers practical advice and motivational insights, inspiring shop owners to lead with passion, reject mediocrity, and execute with the precision and commitment of champions. By applying these lessons, owners can create a standout shop culture that not only attracts customers but also drives long-term success in a highly competitive market.

​

​In this episode of "The Weekly Blitz," Coach Chris Cotton shines a spotlight on the critical role that attention to detail plays in the success or failure of an auto repair shop. He breaks down how seemingly minor errors—such as incorrect repair orders, overlooked specifications, or lapses in communication—can snowball into significant issues, resulting in lost profits, increased comebacks, and dissatisfied customers. Chris emphasizes that these small mistakes are often the root cause of larger operational problems, and addressing them is key to building a thriving business.

To help shop owners and managers tackle these challenges, Chris introduces five actionable micro habits designed to quickly elevate shop performance. These include practices like repair order read-backs, where technicians and service advisors confirm job details before work begins, and implementing a thorough seven-point quality control checklist to catch errors before vehicles are returned to customers. He also discusses the importance of consistent documentation, clear internal communication, and daily process reviews to ensure nothing slips through the cracks.

Beyond these habits, Chris provides leadership strategies and ready-to-use scripts that owners and managers can use to standardize procedures and foster a culture of accountability. He explains how setting clear expectations and modeling attention to detail can inspire teams to take pride in their work and deliver exceptional service every time.

To wrap up, Chris challenges shop owners to put these five micro habits into practice for just one week. He encourages them to track the results, promising that even this short-term commitment will lead to noticeable improvements in repair accuracy, reduced comebacks, and higher customer satisfaction. By focusing on the details, Chris assures listeners, shops can create a foundation for long-term success and a reputation for quality that sets them apart from the competition.

Introduction and Sponsor Message (00:00:09) 

Coach Chris introduces the podcast, highlights its focus, and promotes Shop Marketing Pros as the episode sponsor.

The Cost of Poor Attention to Detail (00:01:07) 

Explains how small mistakes in auto repair shops lead to financial loss, comebacks, and negative reviews.

Defining Attention to Detail (00:02:15) 

Clarifies that attention to detail is about repeatable precision, not perfectionism, and gives a scenario illustrating its importance.

Three Main Areas of Profit Leaks (00:03:34) 

Identifies check in/repair order, parts/spec verification, and quality control/communication as key areas where shops lose money.

Five Micro Habits for Better Detail (00:04:54) 

Outlines five actionable habits to improve attention to detail and reduce mistakes in the shop.

Daily Leadership Playbook (00:07:26) 

Describes daily routines like huddles, spot checks, and scorecards to maintain high standards and track performance.

Scripting for Consistency (00:09:26) 

Shares example scripts for advisors and technicians to standardize communication and processes.

Seven Day Challenge and Tracking (00:11:28) 

Encourages listeners to implement a week-long challenge, track results, and share improvements with the host.

Closing Remarks and Sponsor Shoutout (00:12:21) 

Wraps up with a reminder to maintain high standards, another sponsor mention, and a motivational sign-off.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

understands your business. Because every great shop deserves marketing

that’s just as great.

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermindIn

​In this episode of the "Auto Fix Auto Show Coaching" podcast, Coach Chris Cotton dives deep into the parallels between running a successful auto repair shop and leading a championship football team. Coach Chris unpacks six essential lessons—energy, discipline, process, stepping up, hard work behind the scenes, and striving for greatness—that are crucial for building a high-performing, winning culture in any shop. He explains how bringing the right energy every day sets the tone for the entire team, while maintaining discipline ensures that everyone stays focused on their goals. Coach Chris emphasizes the importance of having solid processes in place, encouraging owners to step up as leaders and set the standard for their staff. He also highlights the value of the hard work that happens out of the spotlight, reminding listeners that true success is built on consistent effort and dedication. Throughout the episode, Coach Chris offers practical advice and motivational insights, inspiring shop owners to lead with passion, reject mediocrity, and execute with the precision and commitment of champions. By applying these lessons, owners can create a standout shop culture that not only attracts customers but also drives long-term success in a highly competitive market.

​

​Introduction and Sponsor Message (00:00:12)

• Coach Chris introduces the podcast, shares sponsor info, and sets up the football-business analogy.

Why Run Your Shop Like a Football Team? (00:01:07)

• Explains the inspiration for the episode and draws parallels between coaching football and managing a shop.

Lesson 1: Have a High Motor (00:02:19)

• Discusses the importance of energy, enthusiasm, and hustle in both football and shop leadership.

Lesson 2: Losers Jump Offsides (00:04:18)

• Covers discipline, avoiding mistakes, and not giving away “free yards” in business operations.

Lesson 3: Play Your Technique (00:05:26)

• Stresses the value of following processes and procedures consistently for success.

Lesson 4: Be a Hero (00:06:35)

• Encourages stepping up in critical moments and seizing opportunities to lead and excel.

Lesson 5: Work Your Ass Off When Nobody’s Looking (00:07:38)

• Highlights the importance of unseen hard work and preparation behind the scenes.

Lesson 6: Be Pissed Off for Greatness (00:08:39)

• Motivates listeners to strive for greatness, avoid mediocrity, and hold themselves accountable.

Personal Story: Effort Is Between You and You (00:10:03)

• Coach Chris shares his personal journey with self-discipline and effort, reinforcing the previous lesson.

Ray Lewis Quotes and Final Motivation (00:10:54)

• Shares favorite motivational quotes and ties them back to business and personal growth.

Closing and Sponsor Reminder (00:11:47)

• Wraps up with a summary, call to action, and another sponsor mention.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

understands your business. Because every great shop deserves marketing

that’s just as great.

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermindIn

​In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the emotional challenges that clients often encounter when beginning their coaching journey. He discusses how feelings of vulnerability, uncertainty, and even anxiety are common among shop owners as they take the first steps toward change and improvement. Chris emphasizes the critical importance of empathy from coaches, explaining that understanding and validating these emotions helps build trust and rapport. He also stresses the need for clear, open communication and consistent reassurance, noting that coaches should be approachable and supportive, guiding clients through the process with patience and understanding.

Drawing from his own experiences working with a variety of auto repair shops, Chris shares stories that illustrate the transformative power of coaching when both parties are actively engaged. He encourages shop owners to remain present and communicative throughout the coaching relationship, warning against the tendency to "ghost" their coach when challenges arise. According to Chris, active participation, honest feedback, and a willingness to confront difficulties head-on are all essential ingredients for achieving meaningful results and lasting success.

Additionally, Chris highlights the pivotal role of leadership—not only within the coaching relationship but also in the day-to-day operations of an auto repair shop. He explains that effective leaders create environments where both clients and customers feel safe, respected, and valued. This sense of security fosters stronger relationships, higher morale, and better business outcomes.

The episode is sponsored by Shop Marketing Pros, a company specializing in marketing solutions tailored specifically for auto repair shops. Their expertise helps shop owners attract new customers, retain existing ones, and grow their businesses through strategic, results-driven marketing campaigns.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Don't forget to rate and review us!

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode 10, the grand finale of the “Back to Basics” series, Coach Chris Cotton emphasizes the critical importance of continuous improvement for auto repair shops striving for long-term success. He begins by revisiting and reinforcing the foundational topics covered throughout the series, such as operational efficiency, customer service excellence, financial management, and leadership development. Chris explains that mastering these basics is only the starting point; true success comes from a relentless commitment to ongoing growth and adaptation in a constantly evolving industry.

To illustrate this, Chris dives deeper into the practical steps shop owners can take to foster a culture of continuous improvement. He discusses the power of setting ambitious, measurable goals that challenge both individuals and teams to reach new heights. Regular team meetings are highlighted as essential opportunities for open communication, progress tracking, and collaborative problem-solving. Chris also stresses the value of conducting postmortems after significant projects or challenges, using these reflections to identify lessons learned and areas for enhancement.

Drawing on the principles of Kaizen, Chris encourages listeners to embrace small, incremental changes that, over time, lead to substantial improvements in processes and outcomes. He underscores the necessity of ongoing training and professional development, advocating for consistent investment in both technical skills and soft skills to keep teams sharp and motivated. Coaching, both internal and external, is presented as a powerful tool for accountability, guidance, and inspiration.

Throughout the episode, Chris urges shop owners to take personal responsibility for their shop’s trajectory by staying accountable to their goals and commitments. He reminds listeners that investing in their teams—not just in terms of training, but also in fostering a supportive and growth-oriented environment—pays dividends in morale, retention, and performance.

As the episode draws to a close, Chris challenges his audience to lead shops that get better every day, never settling for the status quo. He highlights the importance of partnering with effective marketing professionals who understand the unique needs of auto repair businesses and can help drive sustainable growth. Ultimately, Chris’s message is clear: continuous improvement is not a one-time initiative, but a lifelong journey that separates thriving shops from the rest.

​Introduction & Sponsor Message (00:00:09)

• Coach Chris Cotton introduces the podcast, highlights the sponsor, and sets the stage for the episode.

Series Recap & Episode Theme (00:01:04)

• Recaps the "Back to Basics" series and introduces the focus on continuous improvement

Why Continuous Improvement is Essential (00:02:09)

• Explains why improvement is non-negotiable and ongoing in auto repair shops.

Setting Growth Goals (00:03:10)

• Discusses the importance of aiming for at least 10% year-over-year growth.

Systems to Support Growth: Team Meetings (00:03:40)

• Describes weekly team meetings with metrics and focused agendas for improvement.

Systems to Support Growth: One-on-Ones (00:04:17)

• Covers the value of regular one-on one meetings with staff for feedback and development.

Systems to Support Growth: Postmortems (00:04:55)

• Emphasizes learning from mistakes and comebacks through team postmortems.

Kaizen Mindset: Small Daily Improvements (00:05:18)

• Introduces the Kaizen approach of making constant, small improvements.

Training, Coaching, and Outside Help (00:05:55)

• Highlights the importance of ongoing training, coaching, and external perspectives.

Setting Annual, Quarterly, and Monthly Goals (00:06:23)

• Outlines how to structure and set improvement goals at different intervals.

Raising the Bar & Leadership Mindset (00:07:35)

• Encourages setting ambitious goals and fostering a culture of continuous progress.

Conclusion & Call to Action (00:08:38)

• Wraps up the series, urges listeners to take action, and gives a final sponsor mention.

Sign-Off (00:09:36)

• Coach Chris Cotton signs off and thanks listeners for tuning in.

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode 10, the grand finale of the “Back to Basics” series, Coach Chris Cotton emphasizes the critical importance of continuous improvement for auto repair shops striving for long-term success. He begins by revisiting and reinforcing the foundational topics covered throughout the series, such as operational efficiency, customer service excellence, financial management, and leadership development. Chris explains that mastering these basics is only the starting point; true success comes from a relentless commitment to ongoing growth and adaptation in a constantly evolving industry.

To illustrate this, Chris dives deeper into the practical steps shop owners can take to foster a culture of continuous improvement. He discusses the power of setting ambitious, measurable goals that challenge both individuals and teams to reach new heights. Regular team meetings are highlighted as essential opportunities for open communication, progress tracking, and collaborative problem-solving. Chris also stresses the value of conducting postmortems after significant projects or challenges, using these reflections to identify lessons learned and areas for enhancement.

Drawing on the principles of Kaizen, Chris encourages listeners to embrace small, incremental changes that, over time, lead to substantial improvements in processes and outcomes. He underscores the necessity of ongoing training and professional development, advocating for consistent investment in both technical skills and soft skills to keep teams sharp and motivated. Coaching, both internal and external, is presented as a powerful tool for accountability, guidance, and inspiration.

Throughout the episode, Chris urges shop owners to take personal responsibility for their shop’s trajectory by staying accountable to their goals and commitments. He reminds listeners that investing in their teams—not just in terms of training, but also in fostering a supportive and growth-oriented environment—pays dividends in morale, retention, and performance.

As the episode draws to a close, Chris challenges his audience to lead shops that get better every day, never settling for the status quo. He highlights the importance of partnering with effective marketing professionals who understand the unique needs of auto repair businesses and can help drive sustainable growth. Ultimately, Chris’s message is clear: continuous improvement is not a one-time initiative, but a lifelong journey that separates thriving shops from the rest.

​Introduction & Sponsor Message (00:00:09)

• Coach Chris Cotton introduces the podcast, highlights the sponsor, and sets the stage for the episode.

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

In Episode 9 of "The Weekly Blitz," Coach Chris Cotton delivers a comprehensive overview of essential marketing and customer retention strategies specifically tailored for auto repair shop owners. He begins by stressing the importance of proactive marketing, explaining that waiting for customers to find you is no longer enough in today’s competitive landscape. Chris details how leveraging digital tools such as Google My Business, Local Service Ads, search engine optimization (SEO), and targetEd digital ads can significantly boost your shop’s visibility and attract a steady stream of new clients. He provides practical tips on optimizing your Google My Business profile, ensuring your shop appears in local searches, and using Local Service Ads to reach customers actively seeking auto repair services.

Beyond attracting new customers, Chris underscores the critical role of retention strategies in building a loyal client base. He discusses the effectiveness of ongoing communication through email marketing and text messaging, which can be used to send appointment reminders, service updates, and special offers. In-shop branding is also highlighted as a way to reinforce your shop’s identity and values, creating a memorable experience that encourages repeat business.

A key point Chris makes is the necessity of defining your ideal customer. By understanding who you want to serve, you can tailor your marketing efforts to attract the right clientele and maximize your return on investment (ROI). He advises shop owners to consistently track the ROI of their marketing campaigns, using data to refine strategies and ensure resources are being used effectively.

Relationship-building is another cornerstone of Chris’s approach. He emphasizes making a positive impression from the very first visit, suggesting that every interaction is an opportunity to build trust and rapport. This includes everything from a warm greeting at the front desk to follow-up communications after a service appointment.

Chris also highlights the value of community involvement, recommending that shop owners participate in local events, sponsor community activities, or support charitable causes. These efforts not only enhance your shop’s reputation but also foster a sense of connection with the local community.

For those seeking expert guidance, Chris recommends partnering with Shop Marketing Pros, a company specializing in marketing solutions for auto repair shops. He notes that working with professionals can help you develop and execute a comprehensive marketing plan tailored to your unique needs.

Overall, this episode is packed with actionable advice and proven strategies designed to help your auto repair shop grow, thrive, and stand out in a crowded market.

​Introduction and Sponsor Message (00:00:12) 

• Coach Chris Cotton introduces the podcast, highlights the sponsor, and sets the stage for the episode.

Episode Overview & Importance of Marketing (00:01:18) 

• Explains the episode’s focus on marketing and customer retention, and why consistent marketing is crucial for auto repair shops.

Proactive vs. Reactive Marketing & Customer Avatar (00:02:19) 

• Discusses proactive versus reactive marketing, and using tools like ChatGPT to define your ideal customer.

Seven Key Marketing Strategies for Auto Repair Shops (00:03:28) 

• Outlines seven essential marketing tactics: Google My Business, Local Service Ads, SEO, digital ads, retention marketing, in-shop branding, and community involvement.

Building Customer Retention from the First Visit (00:07:47) 

• Covers best practices for collecting customer information, setting expectations, and tracking marketing sources from the first visit.

Customer Experience During and After the Visit (00:08:50) 

• Describes communication during the visit, payment processes, post-visit follow-up, and encouraging reviews and repeat visits.

Tracking Return on Investment (ROI) (00:10:03) 

• Explains key ROI metrics: cost per lead, customer acquisition cost, and lifetime value, and stresses the importance of tracking marketing effectiveness.

Closing Remarks and Sponsor ShoutOut (00:11:13) 

• Wraps up with a call to action, another sponsor mention, and motivational closing thoughts.

Farewell (00:12:09) 

• Coach Chris Cotton signs off and thanks listeners.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris:...]]>Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

In Episode 9 of "The Weekly Blitz," Coach Chris Cotton delivers a comprehensive overview of essential marketing and customer retention strategies specifically tailored for auto repair shop owners. He begins by stressing the importance of proactive marketing, explaining that waiting for customers to find you is no longer enough in today’s competitive landscape. Chris details how leveraging digital tools such as Google My Business, Local Service Ads, search engine optimization (SEO), and targetEd digital ads can significantly boost your shop’s visibility and attract a steady stream of new clients. He provides practical tips on optimizing your Google My Business profile, ensuring your shop appears in local searches, and using Local Service Ads to reach customers actively seeking auto repair services.

Beyond attracting new customers, Chris underscores the critical role of retention strategies in building a loyal client base. He discusses the effectiveness of ongoing communication through email marketing and text messaging, which can be used to send appointment reminders, service updates, and special offers. In-shop branding is also highlighted as a way to reinforce your shop’s identity and values, creating a memorable experience that encourages repeat business.

A key point Chris makes is the necessity of defining your ideal customer. By understanding who you want to serve, you can tailor your marketing efforts to attract the right clientele and maximize your return on investment (ROI). He advises shop owners to consistently track the ROI of their marketing campaigns, using data to refine strategies and ensure resources are being used effectively.

Relationship-building is another cornerstone of Chris’s approach. He emphasizes making a positive impression from the very first visit, suggesting that every interaction is an opportunity to build trust and rapport. This includes everything from a warm greeting at the front desk to follow-up communications after a service appointment.

Chris also highlights the value of community involvement, recommending that shop owners participate in local events, sponsor community activities, or support charitable causes. These efforts not only enhance your shop’s reputation but also foster a sense of connection with the local community.

For those seeking expert guidance, Chris recommends partnering with Shop Marketing Pros, a company specializing in marketing solutions for auto repair shops. He notes that working with professionals can help you develop and execute a comprehensive marketing plan tailored to your unique needs.

Overall, this episode is packed with actionable advice and proven strategies designed to help your auto repair shop grow, thrive, and stand out in a crowded market.

​Introduction and Sponsor Message (00:00:12) 

• Coach Chris Cotton introduces the podcast, highlights the sponsor, and sets the stage for the episode.

Episode Overview & Importance of Marketing (00:01:18) 

• Explains the episode’s focus on marketing and customer retention, and why consistent marketing is crucial for auto repair shops.

Proactive vs. Reactive Marketing & Customer Avatar (00:02:19) 

• Discusses proactive versus reactive marketing, and using tools like ChatGPT to define your ideal customer.

Seven Key Marketing Strategies for Auto Repair Shops (00:03:28) 

• Outlines seven essential marketing tactics: Google My Business, Local Service Ads, SEO, digital ads, retention marketing, in-shop branding, and community involvement.

Building Customer Retention from the First Visit (00:07:47) 

• Covers best practices for collecting customer information, setting expectations, and tracking marketing sources from the first visit.

Customer Experience During and After the Visit (00:08:50) 

• Describes communication during the visit, payment processes, post-visit follow-up, and encouraging reviews and repeat visits.

Tracking Return on Investment (ROI) (00:10:03) 

• Explains key ROI metrics: cost per lead, customer acquisition cost, and lifetime value, and stresses the importance of tracking marketing effectiveness.

Closing Remarks and Sponsor ShoutOut (00:11:13) 

• Wraps up with a call to action, another sponsor mention, and motivational closing thoughts.

Farewell (00:12:09) 

• Coach Chris Cotton signs off and thanks listeners.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching

 #autofixbeautofixing #autoshopprofits #autoshopprofit 

#autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

#autorepairshopcoaching #autorepairshopconsulting 

#autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

#serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

#autofix #shopmarketingpros #autofixautoshopcoachingbook

Don't forget to rate and review us!

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode eight of the "Back to Basics" series, Coach Chris Cotton delves into the critical topic of inventory and parts management, revealing how a disciplined approach can significantly boost profits and minimize chaos for auto repair shop owners. Throughout the episode, Coach Chris breaks down practical systems and strategies, including implementing just-in-time delivery to reduce excess stock, establishing efficient parts receiving procedures, and organizing inventory with clearly labeled bins for easy access and tracking.

He also covers essential practices for managing cores and returns, ensuring that valuable credits are not lost and that inventory remains accurate. Coach Chris emphasizes the importance of tracking inventory turns as a key performance indicator (KPI), helping shop owners identify slow-moving items and optimize purchasing decisions. Listeners gain insights into preventing theft and shrinkage through robust controls, as well as improving cash flow by avoiding overstocking and tying up capital in unnecessary parts.

With a focus on streamlining operations, Coach Chris outlines step-by-step processes that can be implemented immediately, from setting up inventory counts to training staff on best practices. Sponsored by Shop Marketing Pros, this episode is packed with actionable advice and real-world examples, empowering shop owners to take control of their inventory, reduce waste, and ultimately maximize profitability. Whether you’re looking to tighten up your current systems or build a solid foundation from scratch, this episode provides the tools and knowledge needed to transform your shop’s inventory management.

​

​Introduction and Sponsor Message (00:00:06) 

• Coach Chris Cotton introduces the podcast, outlines the episode’s focus, and highlights the sponsor, Shop Marketing Pros.

Why Inventory Management Matters (00:01:01) 

• Explains the importance of inventory control, common shop problems, and how poor management impacts profits and operations.

Risks of Poor Parts Control (00:02:04) 

• Discusses theft, reconciliation, and the consequences of sloppy inventory practices, including lost time and overstock.

Just-in-Time Delivery and Lean Inventory (00:04:18) 

• Covers the benefits of just-in-time parts delivery, vendor relationships, and only stocking high-turnover items.

Parts Receiving System (00:05:13) 

• Describes the need for a structured process for receiving, checking, and tagging parts, and assigning responsibility.

Labeled Parts Bins and Organization (00:06:22) 

• Details the use of labeled bins for technicians, labeling procedures, and the importance of a consistent system.

Consumables Management (00:07:27) 

• Advises on weekly checks and stocking consumables based on inventory turns, not guesswor.

Core Management System (00:07:55) 

• Explains handling, labeling, and returning cores promptly to avoid lost profits and negative margin impact.

New Parts Returns Process (00:09:40) 

• Outlines steps for logging, tagging, and returning unused or incorrect parts, and tracking credits.

Tracking Inventory Turns as a KPI (00:10:41) 

• Introduces inventory turns as a key performance indicator, provides the formula, and explains optimal ranges.

Conclusion and Call to Action (00:11:58) 

• Summarizes the benefits of disciplined inventory management, offers help, and previews the next episode.

Final Sponsor Message and SignOff (00:12:52) 

• Reiterates the sponsor’s value, encourages listeners to take action, and closes the episode.

​

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with...]]>To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode eight of the "Back to Basics" series, Coach Chris Cotton delves into the critical topic of inventory and parts management, revealing how a disciplined approach can significantly boost profits and minimize chaos for auto repair shop owners. Throughout the episode, Coach Chris breaks down practical systems and strategies, including implementing just-in-time delivery to reduce excess stock, establishing efficient parts receiving procedures, and organizing inventory with clearly labeled bins for easy access and tracking.

He also covers essential practices for managing cores and returns, ensuring that valuable credits are not lost and that inventory remains accurate. Coach Chris emphasizes the importance of tracking inventory turns as a key performance indicator (KPI), helping shop owners identify slow-moving items and optimize purchasing decisions. Listeners gain insights into preventing theft and shrinkage through robust controls, as well as improving cash flow by avoiding overstocking and tying up capital in unnecessary parts.

With a focus on streamlining operations, Coach Chris outlines step-by-step processes that can be implemented immediately, from setting up inventory counts to training staff on best practices. Sponsored by Shop Marketing Pros, this episode is packed with actionable advice and real-world examples, empowering shop owners to take control of their inventory, reduce waste, and ultimately maximize profitability. Whether you’re looking to tighten up your current systems or build a solid foundation from scratch, this episode provides the tools and knowledge needed to transform your shop’s inventory management.

​

​Introduction and Sponsor Message (00:00:06) 

• Coach Chris Cotton introduces the podcast, outlines the episode’s focus, and highlights the sponsor, Shop Marketing Pros.

Why Inventory Management Matters (00:01:01) 

• Explains the importance of inventory control, common shop problems, and how poor management impacts profits and operations.

Risks of Poor Parts Control (00:02:04) 

• Discusses theft, reconciliation, and the consequences of sloppy inventory practices, including lost time and overstock.

Just-in-Time Delivery and Lean Inventory (00:04:18) 

• Covers the benefits of just-in-time parts delivery, vendor relationships, and only stocking high-turnover items.

Parts Receiving System (00:05:13) 

• Describes the need for a structured process for receiving, checking, and tagging parts, and assigning responsibility.

Labeled Parts Bins and Organization (00:06:22) 

• Details the use of labeled bins for technicians, labeling procedures, and the importance of a consistent system.

Consumables Management (00:07:27) 

• Advises on weekly checks and stocking consumables based on inventory turns, not guesswor.

Core Management System (00:07:55) 

• Explains handling, labeling, and returning cores promptly to avoid lost profits and negative margin impact.

New Parts Returns Process (00:09:40) 

• Outlines steps for logging, tagging, and returning unused or incorrect parts, and tracking credits.

Tracking Inventory Turns as a KPI (00:10:41) 

• Introduces inventory turns as a key performance indicator, provides the formula, and explains optimal ranges.

Conclusion and Call to Action (00:11:58) 

• Summarizes the benefits of disciplined inventory management, offers help, and previews the next episode.

Final Sponsor Message and SignOff (00:12:52) 

• Reiterates the sponsor’s value, encourages listeners to take action, and closes the episode.

​

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In this episode, Coach Chris Cotton delivers a heartfelt message to repair shop owners about the value of time and the pursuit of excellence. Reflecting on a powerful metaphor of a dwindling spool of wire, Chris urges listeners to be present with loved ones and intentional in their leadership. He reminds shop owners that every moment is precious and encourages them to invest their time wisely—both at work and at home. Chris challenges shop owners to strive for “elite” standards, emphasizing the importance of building strong, positive cultures within their teams, serving their communities with integrity, and leading with genuine care and compassion. He shares actionable insights on how to foster an environment where employees feel valued and customers become loyal advocates. Chris also highlights Shop Marketing Pros as a trusted marketing partner, recommending their expertise to help shops grow their brand and reach more customers. Tune in for motivation to make every moment and every effort in your business truly count, and walk away inspired to elevate your leadership, strengthen your relationships, and leave a lasting impact on your shop and your community.

​Sponsor Introduction (00:00:14)

• Coach Chris introduces Shop Marketing Pros and their services for auto repair shops.

Episode Change of Plans (00:01:11)

• Chris explains the episode will be a break from the usual series to discuss recent personal reflections.

The Wire: The Finite Nature of Time (00:02:07)

• Chris describes a video about a man with a spool of wire, symbolizing the limited time we have in life.

Being Present and Listening (00:04:02)

• Reflection on the importance of listening, being present, and not dismissing others’ feelings or moments.

Measuring Life in Visits (00:04:58)

• Chris discusses how he now measures time by visits with loved ones, emphasizing intentionality and presence.

The Elite Mindset (00:07:17)

• Inspired by a friend’s text, Chris encourages striving for excellence and being “elite” in all areas of life.

Being Elite as a Shop Owner and Leader (00:08:14)

• Advice for auto repair shop owners on building elite businesses, cultures, and communities.

Call to Action & Closing (00:10:08)

• Chris urges listeners to share the message, stay elite, and gives a final sponsor shoutout and farewell.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching

 #autofixbeautofixing #autoshopprofits #autoshopprofit 

#autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

#autorepairshopcoaching #autorepairshopconsulting 

#autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

#serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

#autofix #shopmarketingpros #autofixautoshopcoachingbook

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode seven of "The Weekly Blitz," Coach Chris Cotton of Auto Fix Auto Shop Coaching delivers an insightful discussion on the essential role of shop safety and cultivating a positive work environment for auto repair shop owners and their teams. Chris begins by stressing that safety is not just a regulatory requirement, but a foundational element for long-term business success and employee satisfaction.

Throughout the episode, Chris breaks down a variety of practical safety measures that every shop should implement. He discusses the importance of providing and consistently using personal protective equipment (PPE), such as gloves, safety glasses, and proper footwear, to minimize the risk of injury. He also covers safe chemical handling procedures, including proper labeling, storage, and disposal of hazardous materials, as well as the necessity of maintaining up-to-date Safety Data Sheets (SDS) and training staff on chemical safety protocols.

Chris goes on to address the correct use of lifting equipment, emphasizing the need for regular equipment inspections, proper lifting techniques, and clear communication among team members to prevent accidents. Fire safety is another key topic, with Chris outlining steps like maintaining accessible fire extinguishers, conducting regular fire drills, and ensuring all staff are familiar with emergency evacuation routes. Electrical safety is highlighted as well, with reminders to inspect cords and outlets, avoid overloading circuits, and promptly address any electrical hazards.

Slip, trip, and fall prevention is also discussed, with Chris recommending routine housekeeping, immediate cleanup of spills, and the use of anti-slip mats in high-traffic areas. He underscores the importance of emergency preparedness, encouraging shop owners to develop and regularly review emergency response plans, conduct safety meetings, and provide ongoing safety training for all employees.

Beyond physical safety, Chris highlights the significance of workplace energy, ergonomics, and enjoyment. He explains how a positive, energetic atmosphere can boost morale, productivity, and retention, while proper ergonomic practices help prevent long-term injuries and discomfort. Chris urges owners to foster a culture where safety and employee well-being are top priorities, encouraging open communication, recognition of safe behaviors, and opportunities for team-building and professional growth.

​The episode concludes with a series of actionable tips that shop owners can implement immediately to enhance safety and workplace culture. Chris also recommends partnering with Shop Marketing Pros, a trusted resource for marketing and business growth, to help auto repair shops expand their reach while maintaining a strong focus on protecting their teams and upholding their reputations. By prioritizing both safety and a positive work environment, Chris asserts that shop owners can create thriving businesses where employees feel valued, motivated, and secure.

​Podcast Introduction and Sponsor Message (00:00:04) 

• Coach Chris introduces the podcast, highlights its focus, and promotes Shop Marketing Pros as the episode sponsor.

Personal Endorsement of Shop Marketing Pros (00:01:13) 

• Chris shares his personal experience with Shop Marketing Pros and emphasizes their value for shop owners.

Series Recap and Episode Focus (00:01:55) 

• Brief recap of previous topics and introduction to this episode’s focus: shop safety and environment.

The Importance of Safety and Environment (00:02:24) 

• Explains why safety and environment are foundational for business success and employee retention.

Personal Safety Incidents and Lessons Learned (00:03:28) 

• Chris recounts past safety incidents in his shops and the impact on his approach to safety.

Why Safety and Environment Matter (00:04:29) 

• Discusses the consequences of neglecting safety and the need for proactive systems.

Seven Essential Areas of Shop Safety (00:05:35) 

• Outlines key safety areas: PPE, chemical handling, lifting safety, fire safety, electrical safety, slip and fall prevention, and emergency preparedness.

PPE: Personal Protective Equipment (00:05:35) 

• Details the importance of providing and enforcing PPE use for all employees.

Chemical Handling and SDS Compliance (00:06:35) 

• Covers proper chemical storage, SDS sheets, and safe disposal practices.

Lifting Safety and Jack Use (00:07:37) 

• Emphasizes regular lift inspections, proper jack use, and avoiding shortcut culture.

Fire Safety and Emergency Planning (00:08:13) 

Discusses fire extinguisher placement, evacuation plans, and preparedness for various emergencies.

Electrical Safety and Lithium Battery Risks (00:08:49) 

• Warns against unsafe electrical practices and highlights lithium battery fire hazards.

Slip, Trip, and Fall Prevention (00:11:03) 

• Stresses the need for oil dry, clear walkways, and proper hose/cord management.

First Aid and Emergency Preparedness (00:11:55) 

• Encourages visible first aid kits, emergency numbers, CPR training, and considering defibrillators.

Shop Environment: The Three E’s (00:12:59) 

• Introduces energy, ergonomics, and enjoyment as pillars of a positive shop ...]]>Visit ShopMarketingPros.com/chris to partner with a team that 

  understands your business. Because every great shop deserves marketing 

  that’s just as great. 

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: 

  https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  ​In episode seven of "The Weekly Blitz," Coach Chris Cotton of Auto Fix Auto Shop Coaching delivers an insightful discussion on the essential role of shop safety and cultivating a positive work environment for auto repair shop owners and their teams. Chris begins by stressing that safety is not just a regulatory requirement, but a foundational element for long-term business success and employee satisfaction.

  
  

  Throughout the episode, Chris breaks down a variety of practical safety measures that every shop should implement. He discusses the importance of providing and consistently using personal protective equipment (PPE), such as gloves, safety glasses, and proper footwear, to minimize the risk of injury. He also covers safe chemical handling procedures, including proper labeling, storage, and disposal of hazardous materials, as well as the necessity of maintaining up-to-date Safety Data Sheets (SDS) and training staff on chemical safety protocols.

  
  

  Chris goes on to address the correct use of lifting equipment, emphasizing the need for regular equipment inspections, proper lifting techniques, and clear communication among team members to prevent accidents. Fire safety is another key topic, with Chris outlining steps like maintaining accessible fire extinguishers, conducting regular fire drills, and ensuring all staff are familiar with emergency evacuation routes. Electrical safety is highlighted as well, with reminders to inspect cords and outlets, avoid overloading circuits, and promptly address any electrical hazards.

  
  

  Slip, trip, and fall prevention is also discussed, with Chris recommending routine housekeeping, immediate cleanup of spills, and the use of anti-slip mats in high-traffic areas. He underscores the importance of emergency preparedness, encouraging shop owners to develop and regularly review emergency response plans, conduct safety meetings, and provide ongoing safety training for all employees.

  
  

  Beyond physical safety, Chris highlights the significance of workplace energy, ergonomics, and enjoyment. He explains how a positive, energetic atmosphere can boost morale, productivity, and retention, while proper ergonomic practices help prevent long-term injuries and discomfort. Chris urges owners to foster a culture where safety and employee well-being are top priorities, encouraging open communication, recognition of safe behaviors, and opportunities for team-building and professional growth.

  ​The episode concludes with a series of actionable tips that shop owners can implement immediately to enhance safety and workplace culture. Chris also recommends partnering with Shop Marketing Pros, a trusted resource for marketing and business growth, to help auto repair shops expand their reach while maintaining a strong focus on protecting their teams and upholding their reputations. By prioritizing both safety and a positive work environment, Chris asserts that shop owners can create thriving businesses where employees feel valued, motivated, and secure.

  
  

  ​Podcast Introduction and Sponsor Message (00:00:04) 

  • Coach Chris introduces the podcast, highlights its focus, and promotes Shop Marketing Pros as the episode sponsor.
  
  

  Personal Endorsement of Shop Marketing Pros (00:01:13) 

  • Chris shares his personal experience with Shop Marketing Pros and emphasizes their value for shop owners.
  
  

  Series Recap and Episode Focus (00:01:55) 

  • Brief recap of previous topics and introduction to this episode’s focus: shop safety and environment.
  
  

  The Importance of Safety and Environment (00:02:24) 

  • Explains why safety and environment are foundational for business success and employee retention.
  
  

  Personal Safety Incidents and Lessons Learned (00:03:28) 

  • Chris recounts past safety incidents in his shops and the impact on his approach to safety.
  
  

  Why Safety and Environment Matter (00:04:29) 

  • Discusses the consequences of neglecting safety and the need for proactive systems.
  
  

  Seven Essential Areas of Shop Safety (00:05:35) 

  • Outlines key safety areas: PPE, chemical handling, lifting safety, fire safety, electrical safety, slip and fall prevention, and emergency preparedness.
  
  

  PPE: Personal Protective Equipment (00:05:35) 

  • Details the importance of providing and enforcing PPE use for all employees.
  
  

  Chemical Handling and SDS Compliance (00:06:35) 

  • Covers proper chemical storage, SDS sheets, and safe disposal practices.
  
  

  Lifting Safety and Jack Use (00:07:37) 

  • Emphasizes regular lift inspections, proper jack use, and avoiding shortcut culture.
  
  

  Fire Safety and Emergency Planning (00:08:13) 

  Discusses fire extinguisher placement, evacuation plans, and preparedness for various emergencies.

  Electrical Safety and Lithium Battery Risks (00:08:49) 

  • Warns against unsafe electrical practices and highlights lithium battery fire hazards.
  
  

  Slip, Trip, and Fall Prevention (00:11:03) 

  • Stresses the need for oil dry, clear walkways, and proper hose/cord management.
  
  

  First Aid and Emergency Preparedness (00:11:55) 

  • Encourages visible first aid kits, emergency numbers, CPR training, and considering defibrillators.
  
  

  Shop Environment: The Three E’s (00:12:59) 

  • Introduces energy, ergonomics, and enjoyment as pillars of a positive shop environment.
  
  

  Building a Positive Shop Culture (00:14:05) 

  • Suggests routines, organized spaces, supportive management, and positive reinforcement.
  
  

  Music and Mood in the Shop (00:15:07) 

  • Discusses the impact of music and the need for respectful choices in the workplace.
  
  

  Creating a Safety Culture (00:15:40) 

  • Explains appointing a safety lead, conducting safety walks, and involving the team in safety.
  
  

  Rewarding and Training for Safety (00:16:12) 

  • Advocates for rewarding safe behavior, team involvement, and integrating safety into training.
  
  

  Conclusion and Call to Action (00:17:11) 

  • Encourages listeners to assess and improve their shop’s safety and environment, and offers coaching help.
  
  

  Final Sponsor Shoutout and Sign-Off (00:18:04) 

  • Reiterates the value of Shop Marketing Pros and closes the episode with motivational remarks.
  
  

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  
  

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  
  

  The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  ]]>a242ca48-b817-4e93-a5c9-be3beb36b2ffMon, 04 Aug 2025 00:15:00 -040016:13falsefull219219Diagnostics 101: Stop Guessing, Start Solving [E218]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  In episode six of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through an in-depth, eight-step diagnostic process designed to improve shop consistency, profitability, and customer trust. Throughout the episode, he emphasizes the importance of clear communication with both technicians and customers, ensuring everyone understands the diagnostic procedures and findings. Chris highlights the necessity of thorough and accurate documentation at every stage, which not only protects the shop but also provides transparency for clients. He also stresses the value of charging appropriately for diagnostic work, explaining how this reinforces the professionalism of the shop and ensures technicians are compensated for their expertise.

  Chris delves into how implementing a standardized diagnostic approach helps prevent costly comebacks, reduces errors, and boosts technician confidence by providing a clear roadmap for every job. This consistency, he explains, leads to higher quality repairs and builds lasting, trust based relationships with clients who appreciate the shop’s attention to detail and reliability. The episode also features a special spotlight on Shop Marketing Pros, a company offering tailored marketing solutions specifically for auto repair shops, helping them attract new customers and retain existing ones.

  
  

  Listeners are encouraged to tune in and discover how refining and standardizing their diagnostic process can elevate their shop’s reputation, increase operational efficiency, and significantly improve their bottom line. Whether you’re looking to streamline workflow, enhance customer satisfaction, or grow your business, this episode provides actionable insights and practical tips to help your shop thrive.

  Introduction and Sponsor Message (00:00:06) Coach Chris Cotton introduces the podcast, highlights its purpose, and promotes Shop Marketing Pros.

  
  

  Series Recap and Episode Overview (00:01:16) Recap of previous "Back to Basics" episodes and introduction to diagnostics as the focus of this episode.

  
  

  The Importance of a Diagnostic Process (00:02:17) Explains why a standardized diagnostic process is crucial for shop success and customer trust.

  
  

  Step 1: Clarify the Concern (00:03:29) Emphasizes understanding the customer’s issue through detailed questioning and documentation.

  
  

  Step 2: Assign a Testing Level (00:04:31) Describes setting the appropriate diagnostic level before any work begins to manage expectations.

  
  

  Step 3: Perform a Full DVI (00:05:41) Advocates for a complete digital vehicle inspection before starting diagnostics.

  
  

  Step 4: Replicate the Concern (00:06:43) Details the importance of confirming and documenting the customer’s reported issue.

  
  

  Step 5: Pull Codes and Analyze Data (00:07:49) Covers using scan tools to gather data as a starting point for further testing.

  
  

  Step 6: Test the System, Not Just a Part (00:07:49) Explains thorough system testing and documentation, not just focusing on individual parts.

  
  

  Step 7: Confirm the Root Cause (00:07:49) Focuses on identifying and explaining the true cause of the problem.

  
  

  Step 8: Service Advisor Presentation (00:07:49) Outlines how advisors should confidently present findings and solutions to customers.

  
  

  Diagnostics Pricing and Integrity (00:09:06) Stresses the importance of charging appropriately for diagnostics and maintaining honesty with customers.

  
  

  Implementing Diagnostic Packages (00:10:03) Advises on setting up diagnostic packages, training staff, and improving shop profitability.

  
  

  Conclusion and Call to Action (00:11:06) Encourages shop owners to adopt the process, offers coaching help, and gives a final sponsor shoutout.

  
  

  Closing Remarks (00:11:59) Coach Chris Cotton signs off and thanks listeners for tuning in.

  ​Connect with Chris:

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  In episode six of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through an in-depth, eight-step diagnostic process designed to improve shop consistency, profitability, and customer trust. Throughout the episode, he emphasizes the importance of clear communication with both technicians and customers, ensuring everyone understands the diagnostic procedures and findings. Chris highlights the necessity of thorough and accurate documentation at every stage, which not only protects the shop but also provides transparency for clients. He also stresses the value of charging appropriately for diagnostic work, explaining how this reinforces the professionalism of the shop and ensures technicians are compensated for their expertise.

  Chris delves into how implementing a standardized diagnostic approach helps prevent costly comebacks, reduces errors, and boosts technician confidence by providing a clear roadmap for every job. This consistency, he explains, leads to higher quality repairs and builds lasting, trust based relationships with clients who appreciate the shop’s attention to detail and reliability. The episode also features a special spotlight on Shop Marketing Pros, a company offering tailored marketing solutions specifically for auto repair shops, helping them attract new customers and retain existing ones.

  
  

  Listeners are encouraged to tune in and discover how refining and standardizing their diagnostic process can elevate their shop’s reputation, increase operational efficiency, and significantly improve their bottom line. Whether you’re looking to streamline workflow, enhance customer satisfaction, or grow your business, this episode provides actionable insights and practical tips to help your shop thrive.

  Introduction and Sponsor Message (00:00:06) Coach Chris Cotton introduces the podcast, highlights its purpose, and promotes Shop Marketing Pros.

  
  

  Series Recap and Episode Overview (00:01:16) Recap of previous "Back to Basics" episodes and introduction to diagnostics as the focus of this episode.

  
  

  The Importance of a Diagnostic Process (00:02:17) Explains why a standardized diagnostic process is crucial for shop success and customer trust.

  
  

  Step 1: Clarify the Concern (00:03:29) Emphasizes understanding the customer’s issue through detailed questioning and documentation.

  
  

  Step 2: Assign a Testing Level (00:04:31) Describes setting the appropriate diagnostic level before any work begins to manage expectations.

  
  

  Step 3: Perform a Full DVI (00:05:41) Advocates for a complete digital vehicle inspection before starting diagnostics.

  
  

  Step 4: Replicate the Concern (00:06:43) Details the importance of confirming and documenting the customer’s reported issue.

  
  

  Step 5: Pull Codes and Analyze Data (00:07:49) Covers using scan tools to gather data as a starting point for further testing.

  
  

  Step 6: Test the System, Not Just a Part (00:07:49) Explains thorough system testing and documentation, not just focusing on individual parts.

  
  

  Step 7: Confirm the Root Cause (00:07:49) Focuses on identifying and explaining the true cause of the problem.

  
  

  Step 8: Service Advisor Presentation (00:07:49) Outlines how advisors should confidently present findings and solutions to customers.

  
  

  Diagnostics Pricing and Integrity (00:09:06) Stresses the importance of charging appropriately for diagnostics and maintaining honesty with customers.

  
  

  Implementing Diagnostic Packages (00:10:03) Advises on setting up diagnostic packages, training staff, and improving shop profitability.

  
  

  Conclusion and Call to Action (00:11:06) Encourages shop owners to adopt the process, offers coaching help, and gives a final sponsor shoutout.

  
  

  Closing Remarks (00:11:59) Coach Chris Cotton signs off and thanks listeners for tuning in.

  ​Connect with Chris:

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  
  

  #autofixautoshopcoaching

   #autofixbeautofixing #autoshopprofits #autoshopprofit 

  #autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

  #autorepairshopcoaching #autorepairshopconsulting 

  #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

  #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

  #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>7f57fe56-4ef7-4dfd-8954-f3ae6cf5a283Mon, 28 Jul 2025 00:15:00 -040010:35falsefull218218Tools of the Trade: What Every Shop Actually Needs [E217]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  ​In this episode of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through the essentials of equipping their shops for maximum productivity and profitability. He breaks down five key tool categories—lifts, diagnostics, digital inspections, efficiency tools, and management software—explaining how each one plays a crucial role in streamlining workflow and improving service quality. Chris also warns against common and costly equipment mistakes, such as over-investing in unnecessary gadgets or neglecting to update outdated tools, and he emphasizes the importance of comprehensive staff training to ensure every team member can use new equipment effectively.

  Throughout the episode, Chris shares practical budgeting tips, including how to prioritize purchases based on shop needs and how to calculate the return on investment for major equipment upgrades. He illustrates his points with real-world examples from successful shop owners who have made smart, strategic investments that paid off in increased efficiency and higher profits. Listeners will learn how to avoid pitfalls, make informed decisions, and create a plan for ongoing equipment evaluation and improvement.

  This episode is part of the "Back to Basics" series, designed to help shop owners streamline operations, eliminate waste, and boost overall business success. Whether you’re just starting out or looking to upgrade your existing shop, Chris’s insights will help you build a solid foundation for growth. For personalized advice tailored to your unique situation, book a free session with Chris at AutoShopCoaching.com.

  ​Introduction and Sponsor Message (00:00:01) 

  • Coach Chris Cotton introduces the podcast, outlines its purpose, and highlights the episode sponsor.
  
  

  Series Recap and Episode Focus (00:00:59) 

  • Recaps previous "Back to Basics" topics and introduces the focus on essential tools and equipment.
  
  

  The Importance of the Right Tools (00:01:55) 

  • Discusses why having the right tools and equipment is critical for shop productivity and profitability.
  
  

  Category 1: Lifting and Hoisting Equipment (00:02:56) 

  • Explains the need for quality lifts, drive-on racks, and safety/inspection requirements.
  
  

  Category 2: Diagnostic Tools (00:04:02) 

  • Covers essential diagnostic equipment, including OBD2 scanners, factory tools, and the importance of proper diagnostics.
  
  

  Category 3: Digital Vehicle Inspection (DVI) Systems (00:05:16) 

  • Emphasizes the necessity of DVI systems for trust, sales, and customer communication.
  
  

  Category 4: Efficiency Tools (00:06:25) 

  • Lists efficiency tools like parts carts, oil extractors, tool organization, and reducing wasted technician motion.
  
  

  Category 5: Shop Software Management Tools (00:07:24) 

  • Describes the importance of shop management software, integrations, and digital payment systems.
  
  

  Common Pitfalls and Money Pits (00:08:29) 

  • Warns against buying expensive equipment too early, like alignment racks, and stresses ROI analysis.
  
  

  Avoiding Common Traps (00:09:37) 

  • Discusses mistakes such as buying specialized tools prematurely, falling for gimmicks, and neglecting training.
  
  

  Trade Show Buying Advice (00:10:35) 

  • Gives tips for making smart purchasing decisions at trade shows and avoiding impulse buys.
  
  

  Smart Tool Investment Strategies (00:11:33) 

  • Outlines questions to ask before buying, focusing on ROI, productivity, technician involvement, and budgeting.
  
  

  Technician Tool Setup Example (00:12:24) 

  • Shares a story about equipping a new apprentice and the importance of technician input on tool selection.
  
  

  Budgeting for Tools and Equipment (00:13:24) 

  • Advises setting a monthly equipment budget and reinvesting consistently for long-term growth.
  
  

  
  

  Conclusion and Call to Action 

  • (00:14:15) Wraps up with a summary, offer for coaching help, and a final sponsor message.
  
  

  
  

  ​Connect with Chris:

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  ​In this episode of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through the essentials of equipping their shops for maximum productivity and profitability. He breaks down five key tool categories—lifts, diagnostics, digital inspections, efficiency tools, and management software—explaining how each one plays a crucial role in streamlining workflow and improving service quality. Chris also warns against common and costly equipment mistakes, such as over-investing in unnecessary gadgets or neglecting to update outdated tools, and he emphasizes the importance of comprehensive staff training to ensure every team member can use new equipment effectively.

  Throughout the episode, Chris shares practical budgeting tips, including how to prioritize purchases based on shop needs and how to calculate the return on investment for major equipment upgrades. He illustrates his points with real-world examples from successful shop owners who have made smart, strategic investments that paid off in increased efficiency and higher profits. Listeners will learn how to avoid pitfalls, make informed decisions, and create a plan for ongoing equipment evaluation and improvement.

  This episode is part of the "Back to Basics" series, designed to help shop owners streamline operations, eliminate waste, and boost overall business success. Whether you’re just starting out or looking to upgrade your existing shop, Chris’s insights will help you build a solid foundation for growth. For personalized advice tailored to your unique situation, book a free session with Chris at AutoShopCoaching.com.

  ​Introduction and Sponsor Message (00:00:01) 

  • Coach Chris Cotton introduces the podcast, outlines its purpose, and highlights the episode sponsor.
  
  

  Series Recap and Episode Focus (00:00:59) 

  • Recaps previous "Back to Basics" topics and introduces the focus on essential tools and equipment.
  
  

  The Importance of the Right Tools (00:01:55) 

  • Discusses why having the right tools and equipment is critical for shop productivity and profitability.
  
  

  Category 1: Lifting and Hoisting Equipment (00:02:56) 

  • Explains the need for quality lifts, drive-on racks, and safety/inspection requirements.
  
  

  Category 2: Diagnostic Tools (00:04:02) 

  • Covers essential diagnostic equipment, including OBD2 scanners, factory tools, and the importance of proper diagnostics.
  
  

  Category 3: Digital Vehicle Inspection (DVI) Systems (00:05:16) 

  • Emphasizes the necessity of DVI systems for trust, sales, and customer communication.
  
  

  Category 4: Efficiency Tools (00:06:25) 

  • Lists efficiency tools like parts carts, oil extractors, tool organization, and reducing wasted technician motion.
  
  

  Category 5: Shop Software Management Tools (00:07:24) 

  • Describes the importance of shop management software, integrations, and digital payment systems.
  
  

  Common Pitfalls and Money Pits (00:08:29) 

  • Warns against buying expensive equipment too early, like alignment racks, and stresses ROI analysis.
  
  

  Avoiding Common Traps (00:09:37) 

  • Discusses mistakes such as buying specialized tools prematurely, falling for gimmicks, and neglecting training.
  
  

  Trade Show Buying Advice (00:10:35) 

  • Gives tips for making smart purchasing decisions at trade shows and avoiding impulse buys.
  
  

  Smart Tool Investment Strategies (00:11:33) 

  • Outlines questions to ask before buying, focusing on ROI, productivity, technician involvement, and budgeting.
  
  

  Technician Tool Setup Example (00:12:24) 

  • Shares a story about equipping a new apprentice and the importance of technician input on tool selection.
  
  

  Budgeting for Tools and Equipment (00:13:24) 

  • Advises setting a monthly equipment budget and reinvesting consistently for long-term growth.
  
  

  
  

  Conclusion and Call to Action 

  • (00:14:15) Wraps up with a summary, offer for coaching help, and a final sponsor message.
  
  

  
  

  ​Connect with Chris:

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  
  

  #autofixautoshopcoaching

   #autofixbeautofixing #autoshopprofits #autoshopprofit 

  #autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

  #autorepairshopcoaching #autorepairshopconsulting 

  #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

  #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

  #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>64429798-3fa2-4841-b047-f5b641b06041Mon, 21 Jul 2025 00:15:00 -040013:44falsefull217217Series Episode #4 Why Workflow Matters More Than You Think [E216]Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: 

  https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the critical role of structured workflow management within auto repair shops. He breaks down a comprehensive seven-step core workflow that guides the entire repair process from the initial vehicle check in n, through diagnostics and repairs, all the way to the final customer pick-up. Chris emphasizes the necessity of establishing and maintaining clear standard operating procedures (SOPs) at every stage, explaining how these documented processes are essential for increasing shop efficiency, enhancing customer satisfaction, and ultimately driving greater profitability.

  Throughout the episode, Chris shares actionable advice for shop owners and managers on how to effectively document each step of their workflow and train their teams to follow these procedures consistently. He discusses common pitfalls that lead to chaos and inefficiency in the absence of SOPs, and provides practical strategies for overcoming these challenges. By implementing structured workflows, shop owners can streamline operations, minimize errors, and create a more organized and productive work environment.

  Additionally, the episode features a sponsorship from Shop Marketing Pros, a marketing agency that specializes in helping auto repair businesses grow their customer base and strengthen their brand presence. Chris highlights how partnering with industry-focused marketing experts can further support shop owners in achieving their business goals. Overall, this episode serves as a valuable resource for auto repair professionals seeking to reduce operational chaos, improve shop performance, and deliver a superior customer experience.

  ​Introduction and Sponsor Message (00:00:12) 

  • Coach Chris introduces the podcast, highlights business innovation, and mentions Shop Marketing Pros as the episode sponsor.
  
  

  Why Workflow Matters (00:01:11) 

  • Chris discusses the chaos of a broken workflow and the importance of controlling workflow in auto repair shops.
  
  

  Consequences of Poor Workflow (00:02:21) 

  Explains how poor workflow affects efficiency, morale, and profitability, and introduces the seven-step core workflow.

  Step 1: Vehicle Check In (00:03:36) 

  • Covers greeting the customer, confirming appointments, setting expectations, and the importance of a thorough check-in.
  
  

  Step 2: Initial Tech Inspection (00:04:44) 

  • Describes the process of performing and documenting a comprehensive vehicle inspection using DVIs.
  
  

  Step 3: Estimate Building (00:05:53) 

  • Outlines building estimates based on inspection findings, prioritizing repairs, and recommending related services.
  
  

  Step 4: Customer Communication and Authorization (00:07:02) 

  • Emphasizes clear communication, written confirmations, and resetting expectations/contracts with the customer.
  
  

  Step 5: Job Dispatching (00:08:18) 

  • Discusses assigning work based on technician availability and skill, and ensuring efficient workflow.
  
  

  Step 6: Quality Control and Test Drive (00:11:07) 

  • Explains the need for a second set of eyes, checklists, and test drives for certain repairs.
  
  

  Step 7: Customer Pick-Up and Debrief (00:11:07)

  • Covers reviewing completed work with the customer, discussing future needs, and requesting reviews.
  
  

  Building and Training SOPs (00:12:12) 

  • Details how to document workflows into SOPs, assign step owners, and train staff regularly.
  
  

  Benefits of SOPs and Final Thoughts (00:14:14) 

  • Highlights how SOPs improve shop performance, offers help, and gives a final sponsor mention and sign-off.
  
  

  Connect with Chris:

  chris autofixsos.com

   Phone: 940.400.1008

   www.autoshopcoaching.com

   Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

  
  

  #autofixautoshopcoaching

   #autofixbeautofixing #autoshopprofits #autoshopprofit 

  #autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

  #autorepairshopcoaching #autorepairshopconsulting 

  #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

  #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

  #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: 

  https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the critical role of structured workflow management within auto repair shops. He breaks down a comprehensive seven-step core workflow that guides the entire repair process from the initial vehicle check in n, through diagnostics and repairs, all the way to the final customer pick-up. Chris emphasizes the necessity of establishing and maintaining clear standard operating procedures (SOPs) at every stage, explaining how these documented processes are essential for increasing shop efficiency, enhancing customer satisfaction, and ultimately driving greater profitability.

  Throughout the episode, Chris shares actionable advice for shop owners and managers on how to effectively document each step of their workflow and train their teams to follow these procedures consistently. He discusses common pitfalls that lead to chaos and inefficiency in the absence of SOPs, and provides practical strategies for overcoming these challenges. By implementing structured workflows, shop owners can streamline operations, minimize errors, and create a more organized and productive work environment.

  Additionally, the episode features a sponsorship from Shop Marketing Pros, a marketing agency that specializes in helping auto repair businesses grow their customer base and strengthen their brand presence. Chris highlights how partnering with industry-focused marketing experts can further support shop owners in achieving their business goals. Overall, this episode serves as a valuable resource for auto repair professionals seeking to reduce operational chaos, improve shop performance, and deliver a superior customer experience.

  ​Introduction and Sponsor Message (00:00:12) 

  • Coach Chris introduces the podcast, highlights business innovation, and mentions Shop Marketing Pros as the episode sponsor.
  
  

  Why Workflow Matters (00:01:11) 

  • Chris discusses the chaos of a broken workflow and the importance of controlling workflow in auto repair shops.
  
  

  Consequences of Poor Workflow (00:02:21) 

  Explains how poor workflow affects efficiency, morale, and profitability, and introduces the seven-step core workflow.

  Step 1: Vehicle Check In (00:03:36) 

  • Covers greeting the customer, confirming appointments, setting expectations, and the importance of a thorough check-in.
  
  

  Step 2: Initial Tech Inspection (00:04:44) 

  • Describes the process of performing and documenting a comprehensive vehicle inspection using DVIs.
  
  

  Step 3: Estimate Building (00:05:53) 

  • Outlines building estimates based on inspection findings, prioritizing repairs, and recommending related services.
  
  

  Step 4: Customer Communication and Authorization (00:07:02) 

  • Emphasizes clear communication, written confirmations, and resetting expectations/contracts with the customer.
  
  

  Step 5: Job Dispatching (00:08:18) 

  • Discusses assigning work based on technician availability and skill, and ensuring efficient workflow.
  
  

  Step 6: Quality Control and Test Drive (00:11:07) 

  • Explains the need for a second set of eyes, checklists, and test drives for certain repairs.
  
  

  Step 7: Customer Pick-Up and Debrief (00:11:07)

  • Covers reviewing completed work with the customer, discussing future needs, and requesting reviews.
  
  

  Building and Training SOPs (00:12:12) 

  • Details how to document workflows into SOPs, assign step owners, and train staff regularly.
  
  

  Benefits of SOPs and Final Thoughts (00:14:14) 

  • Highlights how SOPs improve shop performance, offers help, and gives a final sponsor mention and sign-off.
  
  

  Connect with Chris:

  chris autofixsos.com

   Phone: 940.400.1008

   www.autoshopcoaching.com

   Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

  
  

  #autofixautoshopcoaching

   #autofixbeautofixing #autoshopprofits #autoshopprofit 

  #autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

  #autorepairshopcoaching #autorepairshopconsulting 

  #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

  #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

  #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>adf3b6de-ff09-4377-bb1d-229585dd8f3aMon, 14 Jul 2025 00:15:00 -040014:01falsefull216216Talk It Out: Fixing Broken Communication in Your Auto Repair Shop [E215]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching dives deep into the essential topic of communication within auto repair shops, offering a wealth of practical strategies that shop owners and their teams can implement right away. Chris emphasizes that effective, transparent communication among technicians, service advisors, owners, and customers is the cornerstone of a successful auto repair business. He explains how fostering open dialogue not only streamlines workflow and reduces costly errors, but also leads to higher shop performance, increased revenue, and stronger relationships built on trust.

  
  

  Throughout the episode, Chris shares a variety of actionable tips designed to address common communication challenges faced by auto repair shops. He highlights the importance of holding daily huddles to keep everyone on the same page, maintaining thorough and accurate documentation to ensure nothing falls through the cracks, and proactively educating customers about their vehicle needs to prevent misunderstandings and avoid lost sales opportunities. Chris also discusses how empowering staff to ask questions and clarify information can create a more collaborative and supportive work environment.

  
  

  Sponsored by Shop Marketing Pros, this episode is packed with valuable insights and real-world examples that demonstrate the tangible benefits of improving communication at every level of your shop. Whether you’re looking to strengthen your team, enhance customer satisfaction, or drive business growth, Chris’s expert advice provides a clear roadmap for achieving your goals through better communication. Don’t miss this must-listen episode if you’re ready to take your shop’s performance and customer relationships to the next level.

  
  

  ​Introduction and Sponsor Message (00:00:07) Chris Cotton introduces the podcast, outlines its purpose, and highlights the episode sponsor, Shop Marketing Pros.

  
  

  Series Recap and Episode Topic Introduction (00:01:18) Recaps previous episodes and introduces the focus on fixing broken communication in auto repair shops.

  
  

  The Impact of Poor Communication (00:02:32) Explains how poor communication affects shop performance, KPIs, and overall business success.

  
  

  Communication and Average Repair Order Example (00:03:35) Illustrates how unclear communication leads to lost sales and missed opportunities using repair order scenarios.

  
  

  Technician Documentation Issues (00:04:40) Discusses vague technician notes and the importance of clear, detailed documentation and photos.

  
  

  Advisor-Customer Communication Breakdown (00:05:56) Explains how lack of urgency and explanation from advisors can result in customer distrust and missed repairs.

  
  

  Importance of Written Records (00:07:01) Stresses the need for written documentation of recommendations and declined services for accountability.

  
  

  Where Communication Breaks Down (00:08:02) Identifies key breakdowns: tech-to-advisor, advisor-to-customer, and owner-to-team communication.

  
  

  Advisor to Customer: Educate, Don’t Sell (00:09:21) Advises on educating customers with clear explanations, analogies, and visuals instead of technical jargon.

  
  

  Owner to Team: Setting Expectations (00:10:25) Highlights the owner’s role in setting clear expectations and maintaining regular, positive communication.

  
  

  Daily Huddles and DVI Protocols (00:11:26) Recommends daily team meetings and standardized digital vehicle inspection (DVI) processes for clarity.

  
  

  Feedback Loops and Weekly Meetings (00:12:36) Suggests using feedback loops and weekly meetings to reinforce communication, review KPIs, and coach staff.

  
  

  The Value of Communication as a Business Tool (00:13:42) Emphasizes that communication is a critical business tool, not just a soft skill, and outlines its benefits.

  
  

  Call to Action and Closing Remarks (00:14:48) Encourages listeners to seek help with communication systems, thanks the sponsor, and closes the episode.

  
  

  Sign-off (00:15:43) Chris Cotton signs off and wishes listeners a great day.

  chris autofixsos.com

   Phone: 940.400.1008

   www.autoshopcoaching.com

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  
  

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching dives deep into the essential topic of communication within auto repair shops, offering a wealth of practical strategies that shop owners and their teams can implement right away. Chris emphasizes that effective, transparent communication among technicians, service advisors, owners, and customers is the cornerstone of a successful auto repair business. He explains how fostering open dialogue not only streamlines workflow and reduces costly errors, but also leads to higher shop performance, increased revenue, and stronger relationships built on trust.

  
  

  Throughout the episode, Chris shares a variety of actionable tips designed to address common communication challenges faced by auto repair shops. He highlights the importance of holding daily huddles to keep everyone on the same page, maintaining thorough and accurate documentation to ensure nothing falls through the cracks, and proactively educating customers about their vehicle needs to prevent misunderstandings and avoid lost sales opportunities. Chris also discusses how empowering staff to ask questions and clarify information can create a more collaborative and supportive work environment.

  
  

  Sponsored by Shop Marketing Pros, this episode is packed with valuable insights and real-world examples that demonstrate the tangible benefits of improving communication at every level of your shop. Whether you’re looking to strengthen your team, enhance customer satisfaction, or drive business growth, Chris’s expert advice provides a clear roadmap for achieving your goals through better communication. Don’t miss this must-listen episode if you’re ready to take your shop’s performance and customer relationships to the next level.

  
  

  ​Introduction and Sponsor Message (00:00:07) Chris Cotton introduces the podcast, outlines its purpose, and highlights the episode sponsor, Shop Marketing Pros.

  
  

  Series Recap and Episode Topic Introduction (00:01:18) Recaps previous episodes and introduces the focus on fixing broken communication in auto repair shops.

  
  

  The Impact of Poor Communication (00:02:32) Explains how poor communication affects shop performance, KPIs, and overall business success.

  
  

  Communication and Average Repair Order Example (00:03:35) Illustrates how unclear communication leads to lost sales and missed opportunities using repair order scenarios.

  
  

  Technician Documentation Issues (00:04:40) Discusses vague technician notes and the importance of clear, detailed documentation and photos.

  
  

  Advisor-Customer Communication Breakdown (00:05:56) Explains how lack of urgency and explanation from advisors can result in customer distrust and missed repairs.

  
  

  Importance of Written Records (00:07:01) Stresses the need for written documentation of recommendations and declined services for accountability.

  
  

  Where Communication Breaks Down (00:08:02) Identifies key breakdowns: tech-to-advisor, advisor-to-customer, and owner-to-team communication.

  
  

  Advisor to Customer: Educate, Don’t Sell (00:09:21) Advises on educating customers with clear explanations, analogies, and visuals instead of technical jargon.

  
  

  Owner to Team: Setting Expectations (00:10:25) Highlights the owner’s role in setting clear expectations and maintaining regular, positive communication.

  
  

  Daily Huddles and DVI Protocols (00:11:26) Recommends daily team meetings and standardized digital vehicle inspection (DVI) processes for clarity.

  
  

  Feedback Loops and Weekly Meetings (00:12:36) Suggests using feedback loops and weekly meetings to reinforce communication, review KPIs, and coach staff.

  
  

  The Value of Communication as a Business Tool (00:13:42) Emphasizes that communication is a critical business tool, not just a soft skill, and outlines its benefits.

  
  

  Call to Action and Closing Remarks (00:14:48) Encourages listeners to seek help with communication systems, thanks the sponsor, and closes the episode.

  
  

  Sign-off (00:15:43) Chris Cotton signs off and wishes listeners a great day.

  chris autofixsos.com

   Phone: 940.400.1008

   www.autoshopcoaching.com

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  
  

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  
  

  #autofixautoshopcoaching

   #autofixbeautofixing #autoshopprofits #autoshopprofit 

  #autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

  #autorepairshopcoaching #autorepairshopconsulting 

  #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

  #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

  #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>edcbc23d-d1fb-4c9a-905d-2ce2ebeaf446Mon, 07 Jul 2025 00:15:00 -040014:20falsefull215215Know Your Numbers: The KPIs That Make or Break Your Shop [E214]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  In this episode, Chris Cotton from Auto Fix Auto Shop Coaching delves into how auto repair shop owners can significantly boost business performance by diligently tracking and analyzing key performance indicators (KPIs) such as average repair order value, labor efficiency, and customer satisfaction scores. Chris breaks down each KPI, explaining how monitoring these metrics provides valuable insights into shop operations, helps identify areas for improvement, and drives better business outcomes. He emphasizes the critical role of using accurate data to inform decision-making, set realistic goals, and foster a culture of continuous improvement within the shop.

  Chris also explores the importance of effective marketing strategies in today’s competitive landscape. He shares practical tips for reaching new customers and retaining existing ones, highlighting the need for a strong online presence, positive reviews, and targeted advertising. To help shop owners maximize their marketing efforts, Chris recommends partnering with Shop Marketing Pros, a trusted agency known for helping auto repair businesses increase their visibility, attract more customers, and ultimately grow their revenue.

  
  

  Throughout the episode, listeners receive actionable advice designed to empower shop owners to make informed choices, streamline workflow, and enhance overall profitability. Chris’s insights provide a roadmap for shop owners looking to leverage data, improve operational efficiency, and implement successful marketing tactics to achieve long-term business growth.

  ​​Introduction and Sponsor Shoutout (00:00:10) Chris introduces himself, the podcast, and highlights Shop Marketing Pros’ impact on his shop’s marketing success.

  Series Recap and Episode Focus (00:02:28) Recaps episode one’s vocabulary focus; introduces episode two’s deep dive into understanding and acting on KPIs.

  Why KPIs Matter (00:03:36) Explains the importance of tracking KPIs, using analogies and real-life class experiences with shop owners.

  Objective Truths and Team Context (00:05:46) Discusses how KPIs provide objective data, guide decision-making, and help teams understand their performance.

  Essential KPIs Overview (00:06:47) Introduces the main KPIs to track, emphasizing their role in profitability and shop management.

  Average Estimate (00:07:57) Explains the significance of average estimate as a measure of hidden sales potential and technician/advisor teamwork.

  Average Repair Order (00:09:08) Covers the importance of average repair order, its relation to service types, and benchmarks for different shop types.

  Labor Hours per Repair Order (00:10:10) Describes labor hours per repair order, its impact on efficiency, and target benchmarks for various shop categories.

  Labor Gross Profit Margin (00:12:29) Highlights labor margin as the top profit driver, common pitfalls, and the importance of optimizing this KPI.

  Parts Gross Profit Margin (00:13:39) Stresses the need to monitor parts margin, use matrix pricing, and avoid uniform markups.

  Car Count (00:14:18) Discusses car count, the dangers of high volume with low repair order, and the need for balance.

  Tech Efficiency and Productivity (00:15:02) Advises on tracking technician efficiency, sharing data with techs, and starting performance discussions early in the week.

  Closing Ratio/Estimate Approval Rate (00:16:19) Explains closing ratio as an advisor accountability metric, how to track it, and what target percentages to aim for.

  Common KPI Mistakes (00:17:36) Lists frequent mistakes: infrequent tracking, not knowing calculations, failing to act on data, and letting emotions override numbers.

  Action Steps for KPI Success (00:18:34) Provides actionable steps: build a scorecard, choose top KPIs, assign ownership, set targets, gamify, and review regularly.

  
  

  Conclusion and Final Sponsor Mention (00:21:35) Wraps up with a call to action, another sponsor shoutout, and encouragement to use KPIs for business growth.

  
  

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop...]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  In this episode, Chris Cotton from Auto Fix Auto Shop Coaching delves into how auto repair shop owners can significantly boost business performance by diligently tracking and analyzing key performance indicators (KPIs) such as average repair order value, labor efficiency, and customer satisfaction scores. Chris breaks down each KPI, explaining how monitoring these metrics provides valuable insights into shop operations, helps identify areas for improvement, and drives better business outcomes. He emphasizes the critical role of using accurate data to inform decision-making, set realistic goals, and foster a culture of continuous improvement within the shop.

  Chris also explores the importance of effective marketing strategies in today’s competitive landscape. He shares practical tips for reaching new customers and retaining existing ones, highlighting the need for a strong online presence, positive reviews, and targeted advertising. To help shop owners maximize their marketing efforts, Chris recommends partnering with Shop Marketing Pros, a trusted agency known for helping auto repair businesses increase their visibility, attract more customers, and ultimately grow their revenue.

  
  

  Throughout the episode, listeners receive actionable advice designed to empower shop owners to make informed choices, streamline workflow, and enhance overall profitability. Chris’s insights provide a roadmap for shop owners looking to leverage data, improve operational efficiency, and implement successful marketing tactics to achieve long-term business growth.

  ​​Introduction and Sponsor Shoutout (00:00:10) Chris introduces himself, the podcast, and highlights Shop Marketing Pros’ impact on his shop’s marketing success.

  Series Recap and Episode Focus (00:02:28) Recaps episode one’s vocabulary focus; introduces episode two’s deep dive into understanding and acting on KPIs.

  Why KPIs Matter (00:03:36) Explains the importance of tracking KPIs, using analogies and real-life class experiences with shop owners.

  Objective Truths and Team Context (00:05:46) Discusses how KPIs provide objective data, guide decision-making, and help teams understand their performance.

  Essential KPIs Overview (00:06:47) Introduces the main KPIs to track, emphasizing their role in profitability and shop management.

  Average Estimate (00:07:57) Explains the significance of average estimate as a measure of hidden sales potential and technician/advisor teamwork.

  Average Repair Order (00:09:08) Covers the importance of average repair order, its relation to service types, and benchmarks for different shop types.

  Labor Hours per Repair Order (00:10:10) Describes labor hours per repair order, its impact on efficiency, and target benchmarks for various shop categories.

  Labor Gross Profit Margin (00:12:29) Highlights labor margin as the top profit driver, common pitfalls, and the importance of optimizing this KPI.

  Parts Gross Profit Margin (00:13:39) Stresses the need to monitor parts margin, use matrix pricing, and avoid uniform markups.

  Car Count (00:14:18) Discusses car count, the dangers of high volume with low repair order, and the need for balance.

  Tech Efficiency and Productivity (00:15:02) Advises on tracking technician efficiency, sharing data with techs, and starting performance discussions early in the week.

  Closing Ratio/Estimate Approval Rate (00:16:19) Explains closing ratio as an advisor accountability metric, how to track it, and what target percentages to aim for.

  Common KPI Mistakes (00:17:36) Lists frequent mistakes: infrequent tracking, not knowing calculations, failing to act on data, and letting emotions override numbers.

  Action Steps for KPI Success (00:18:34) Provides actionable steps: build a scorecard, choose top KPIs, assign ownership, set targets, gamify, and review regularly.

  
  

  Conclusion and Final Sponsor Mention (00:21:35) Wraps up with a call to action, another sponsor shoutout, and encouragement to use KPIs for business growth.

  
  

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  ]]>8ff40ed1-d8c2-4622-b83b-1845910686e8Mon, 30 Jun 2025 00:15:00 -040019:27falsefull214214Series Episode 1 Back to Basics: To Be Better, Communicate Better & 30 Terms You Need to Know [E213]The Weekly Blitz is brought to you by our friends over at Shop Marketing

   Pros. If you want to take your shop to the next level, you need great 

  marketing. Shop Marketing Pros does top-tier marketing for top-tier 

  shops.

  Visit ShopMarketingPros.com/chris to partner with a team that 

  understands your business. Because every great shop deserves marketing 

  that’s just as great. 

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: 

  https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  ​In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching dives deep into the common communication challenges that auto repair shops encounter on a daily basis. Recognizing that miscommunication can lead to costly mistakes, frustrated employees, and dissatisfied customers, Chris emphasizes the importance of establishing a strong foundation of shared understanding within the team. To address this, he introduces 30 essential industry terms that every shop should know, aiming to help teams develop a common language, minimize confusion, and streamline shop operations.

  
  

  Throughout the episode, Chris shares practical tips for fostering clear and effective communication among team members. He discusses strategies for ensuring that everyone—from service advisors to technicians—understands key operational and performance metrics, such as average repair order (ARO), car count, gross profit, and labor hours. By breaking down these terms and their significance, Chris empowers shop owners and staff to make informed decisions and work more cohesively.

  
  

  Chris also highlights the importance of choosing the right communication methods for different situations, whether it’s face-to-face conversations, digital messaging, or written documentation. He explains how selecting the appropriate channel can prevent misunderstandings, speed up workflow, and enhance overall shop efficiency.

  
  

  Sponsored by Shop Marketing Pros, this episode is packed with actionable strategies designed to help shop owners strengthen team collaboration, elevate customer service, and drive sustainable business growth. By building a culture of clear communication and shared knowledge, auto repair shops can not only improve their internal processes but also deliver a superior experience to their customers.

  
  

  Introduction and Sponsor Message (00:00:05)

  • Coach Chris introduces the podcast, outlines its focus, and highlights the episode sponsor, Shop Marketing Pros.
  
  

  Series Launch and Communication Focus (00:01:19)

  • Chris explains the start of a new series, apologizes for previous technical issues, and emphasizes the importance of shop communication.
  
  

  Common Communication Problems in Auto Shops (00:02:20)

  • Discussion of how most shop issues stem from poor communication, not technical failures.
  
  

  Consequences of Poor Communication (00:03:31)

  • Explains how miscommunication leads to comebacks, wasted time, lost sales, and burnout.
  
  

  Types of Communication Problems (00:04:34)

  • Breakdown of wrong communication methods, improper language, and poor listening in shops.
  
  

  Fixing Communication with Shared Language (00:05:31)

  • Stresses the need for a shared vocabulary and alignment among team members.
  
  

  Challenge: Assess Team Understanding of Terms (00:06:26)

  • Chris challenges listeners to test their team's understanding of 30 essential shop terms.
  
  

  Essential Auto Repair Terms: 1–5 (00:07:20)

  • Defines repair order, digital vehicle inspection, flag hours, flat rate, and can job.
  
  

  Essential Auto Repair Terms: 6–10 (00:08:22)

  • Explains comebacks, diagnostics, parts margin, labor rate, and technician notes.
  
  

  Essential Auto Repair Terms: 11–15 (00:10:32)

  • Covers deferred work, estimate/quote, OEM parts, aftermarket parts, and drivability concern.
  
  

  Essential Auto Repair Terms: 16–20 (00:12:39)

  • Discusses upsell, bay utilization, conversion rate, labor hours per repair order, and average estimate.
  
  

  Essential Auto Repair Terms: 21–25 (00:14:47)

  • Details average repair order, gross profit, technician efficiency, technician productivity, and work in progress (WIP) screen.
  
  

  Essential Auto Repair Terms: 26–30 (00:15:59)

  • Covers dispatching, multi-point inspection, cores, maintenance schedule, and warranty work.
  
  

  Final Thoughts and Call to Action (00:19:27)

  • Encourages clear language, invites feedback, and gives a final sponsor shoutout.
  
  

  Closing Remarks (00:20:22)

  • Coach Chris signs off, wishing listeners a great day.
  
  

  chris autofixsos.com

   Phone: 940.400.1008

   www.autoshopcoaching.com

   Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

  
  

  #autofixautoshopcoaching

   #autofixbeautofixing #autoshopprofits #autoshopprofit 

  #autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

  #autorepairshopcoaching #autorepairshopconsulting 

  #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

  #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

  #autofix #shopmarketingpros #autofixautoshopcoachingbookChris Cotton 

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing

   Pros. If you want to take your shop to the next level, you need great 

  marketing. Shop Marketing Pros does top-tier marketing for top-tier 

  shops.

  Visit ShopMarketingPros.com/chris to partner with a team that 

  understands your business. Because every great shop deserves marketing 

  that’s just as great. 

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: 

  https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  ​In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching dives deep into the common communication challenges that auto repair shops encounter on a daily basis. Recognizing that miscommunication can lead to costly mistakes, frustrated employees, and dissatisfied customers, Chris emphasizes the importance of establishing a strong foundation of shared understanding within the team. To address this, he introduces 30 essential industry terms that every shop should know, aiming to help teams develop a common language, minimize confusion, and streamline shop operations.

  
  

  Throughout the episode, Chris shares practical tips for fostering clear and effective communication among team members. He discusses strategies for ensuring that everyone—from service advisors to technicians—understands key operational and performance metrics, such as average repair order (ARO), car count, gross profit, and labor hours. By breaking down these terms and their significance, Chris empowers shop owners and staff to make informed decisions and work more cohesively.

  
  

  Chris also highlights the importance of choosing the right communication methods for different situations, whether it’s face-to-face conversations, digital messaging, or written documentation. He explains how selecting the appropriate channel can prevent misunderstandings, speed up workflow, and enhance overall shop efficiency.

  
  

  Sponsored by Shop Marketing Pros, this episode is packed with actionable strategies designed to help shop owners strengthen team collaboration, elevate customer service, and drive sustainable business growth. By building a culture of clear communication and shared knowledge, auto repair shops can not only improve their internal processes but also deliver a superior experience to their customers.

  
  

  Introduction and Sponsor Message (00:00:05)

  • Coach Chris introduces the podcast, outlines its focus, and highlights the episode sponsor, Shop Marketing Pros.
  
  

  Series Launch and Communication Focus (00:01:19)

  • Chris explains the start of a new series, apologizes for previous technical issues, and emphasizes the importance of shop communication.
  
  

  Common Communication Problems in Auto Shops (00:02:20)

  • Discussion of how most shop issues stem from poor communication, not technical failures.
  
  

  Consequences of Poor Communication (00:03:31)

  • Explains how miscommunication leads to comebacks, wasted time, lost sales, and burnout.
  
  

  Types of Communication Problems (00:04:34)

  • Breakdown of wrong communication methods, improper language, and poor listening in shops.
  
  

  Fixing Communication with Shared Language (00:05:31)

  • Stresses the need for a shared vocabulary and alignment among team members.
  
  

  Challenge: Assess Team Understanding of Terms (00:06:26)

  • Chris challenges listeners to test their team's understanding of 30 essential shop terms.
  
  

  Essential Auto Repair Terms: 1–5 (00:07:20)

  • Defines repair order, digital vehicle inspection, flag hours, flat rate, and can job.
  
  

  Essential Auto Repair Terms: 6–10 (00:08:22)

  • Explains comebacks, diagnostics, parts margin, labor rate, and technician notes.
  
  

  Essential Auto Repair Terms: 11–15 (00:10:32)

  • Covers deferred work, estimate/quote, OEM parts, aftermarket parts, and drivability concern.
  
  

  Essential Auto Repair Terms: 16–20 (00:12:39)

  • Discusses upsell, bay utilization, conversion rate, labor hours per repair order, and average estimate.
  
  

  Essential Auto Repair Terms: 21–25 (00:14:47)

  • Details average repair order, gross profit, technician efficiency, technician productivity, and work in progress (WIP) screen.
  
  

  Essential Auto Repair Terms: 26–30 (00:15:59)

  • Covers dispatching, multi-point inspection, cores, maintenance schedule, and warranty work.
  
  

  Final Thoughts and Call to Action (00:19:27)

  • Encourages clear language, invites feedback, and gives a final sponsor shoutout.
  
  

  Closing Remarks (00:20:22)

  • Coach Chris signs off, wishing listeners a great day.
  
  

  chris autofixsos.com

   Phone: 940.400.1008

   www.autoshopcoaching.com

   Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

  
  

  #autofixautoshopcoaching

   #autofixbeautofixing #autoshopprofits #autoshopprofit 

  #autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

  #autorepairshopcoaching #autorepairshopconsulting 

  #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

  #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

  #autofix #shopmarketingpros #autofixautoshopcoachingbookChris Cotton 

  ]]>8f68b8a2-7dd3-4f81-bd66-a377eb49ce09Mon, 23 Jun 2025 00:15:00 -040018:14falsefull213213Back to Basics: Episode 0- Why the Best Shops Always Relearn the Fundamentals [E212]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  In this episode of "The Weekly Blitz," Coach Chris Cotton takes the stage to unveil an exciting new series titled "Back to Basics," specifically designed for auto repair shop owners and their teams. This series is crafted to revisit and reinforce the essential concepts and practices that are crucial for running a successful auto repair shop. Coach Chris passionately emphasizes the significance of having a solid grasp of the basics, particularly in the face of financial challenges and the myriad distractions that can arise in the industry.

  He meticulously outlines a comprehensive ten-part series that will delve into a variety of critical topics. These include effective communication strategies, robust financial management techniques, and the cultivation of strong teamwork within the shop environment. Each segment is designed to equip shop owners and their teams with the foundational knowledge and skills necessary to thrive in a competitive market.

  Moreover, the episode underscores the importance of continuous learning and development in the ever-evolving automotive repair industry. Coach Chris encourages listeners to embrace ongoing education as a means to stay ahead of the curve and maintain a competitive edge.

  In addition to the valuable insights shared, the episode features a sponsorship mention for Shop Marketing Pros. This marketing company specializes in helping auto repair shops grow by providing tailored marketing solutions that drive business success. Their expertise and support are highlighted as a valuable resource for shop owners looking to expand their reach and enhance their market presence.

  ​Introduction and Podcast Overview (00:00:07)

  Coach Chris introduces the podcast and its purpose to supercharge auto repair businesses.

  
  

  Sponsorship Mention (00:01:17)

  Discussion of Shop Marketing Pros and their services for auto repair shops.

  
  

  Episode Series Introduction (00:01:17)

  Introduction to the "Back to Basics" series focusing on fundamental concepts in auto repair.

  
  

  Importance of Fundamentals (00:02:16)

  Highlighting the need to revisit basics due to challenges faced by shop owners.

  
  

  Gaps in Shop Foundations (00:03:27)

  Discussing the distractions that lead to gaps in business fundamentals post-COVID.

  
  

  Overview of the Series Topics (00:04:25)

  Preview of the ten episodes covering essential topics for shop owners and technicians.

  
  

  Target Audience for the Series (00:06:31)

  Identifying the audience: shop owners, service advisors, and technicians.

  
  

  Encouragement for Team Participation (00:06:31)

  Encouraging teams to listen together and discuss improvements based on the series.

  
  

  Conclusion and Final Thoughts (00:07:27)

  Reiterating the importance of foundational knowledge and promoting the series for shop success.

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  In this episode of "The Weekly Blitz," Coach Chris Cotton takes the stage to unveil an exciting new series titled "Back to Basics," specifically designed for auto repair shop owners and their teams. This series is crafted to revisit and reinforce the essential concepts and practices that are crucial for running a successful auto repair shop. Coach Chris passionately emphasizes the significance of having a solid grasp of the basics, particularly in the face of financial challenges and the myriad distractions that can arise in the industry.

  He meticulously outlines a comprehensive ten-part series that will delve into a variety of critical topics. These include effective communication strategies, robust financial management techniques, and the cultivation of strong teamwork within the shop environment. Each segment is designed to equip shop owners and their teams with the foundational knowledge and skills necessary to thrive in a competitive market.

  Moreover, the episode underscores the importance of continuous learning and development in the ever-evolving automotive repair industry. Coach Chris encourages listeners to embrace ongoing education as a means to stay ahead of the curve and maintain a competitive edge.

  In addition to the valuable insights shared, the episode features a sponsorship mention for Shop Marketing Pros. This marketing company specializes in helping auto repair shops grow by providing tailored marketing solutions that drive business success. Their expertise and support are highlighted as a valuable resource for shop owners looking to expand their reach and enhance their market presence.

  ​Introduction and Podcast Overview (00:00:07)

  Coach Chris introduces the podcast and its purpose to supercharge auto repair businesses.

  
  

  Sponsorship Mention (00:01:17)

  Discussion of Shop Marketing Pros and their services for auto repair shops.

  
  

  Episode Series Introduction (00:01:17)

  Introduction to the "Back to Basics" series focusing on fundamental concepts in auto repair.

  
  

  Importance of Fundamentals (00:02:16)

  Highlighting the need to revisit basics due to challenges faced by shop owners.

  
  

  Gaps in Shop Foundations (00:03:27)

  Discussing the distractions that lead to gaps in business fundamentals post-COVID.

  
  

  Overview of the Series Topics (00:04:25)

  Preview of the ten episodes covering essential topics for shop owners and technicians.

  
  

  Target Audience for the Series (00:06:31)

  Identifying the audience: shop owners, service advisors, and technicians.

  
  

  Encouragement for Team Participation (00:06:31)

  Encouraging teams to listen together and discuss improvements based on the series.

  
  

  Conclusion and Final Thoughts (00:07:27)

  Reiterating the importance of foundational knowledge and promoting the series for shop success.

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>7b320d56-43da-476a-abcb-1a67a90a4739Mon, 26 May 2025 00:15:00 -040007:42falsefull212212Commencement, Can-Do People, and Creating the Future [E211]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>99318410-41cd-41e3-9152-40a46f1105fbMon, 19 May 2025 00:15:00 -040012:02falsefull211211What's Next? [E210]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  In this episode of "The Weekly Blitz," host Coach Chris Cotton takes listeners on a journey through both his personal and professional life, offering a glimpse into the milestones and aspirations that shape his career. Chris shares the exciting news of his upcoming graduation, a significant achievement marking the culmination of 34 years of dedication and perseverance in pursuing a bachelor's degree. This personal triumph serves as a testament to his commitment to lifelong learning and growth.

  As he looks to the future, Chris unveils his ambitious plans to develop a new educational series focused on the fundamentals of auto repair management. This series is designed to be a valuable resource for both new and seasoned shop owners, providing them with essential knowledge and strategies to navigate the complexities of the industry. By addressing key topics such as operational efficiency, customer service excellence, and financial management, Chris aims to empower shop owners to elevate their businesses to new heights.

  
  

  In addition to his educational endeavors, Chris highlights his active involvement with Worldpac, a leading distributor of automotive parts. Through this collaboration, he underscores the critical importance of staying attuned to market needs and trends within the auto repair industry. By understanding these dynamics, shop owners can better position themselves to meet customer demands and remain competitive in a rapidly evolving marketplace.

  
  

  Chris also takes the opportunity to promote Shop Marketing Pros, a marketing company that specializes in providing tailored services for auto repair shops. He emphasizes the value of partnering with experts who understand the unique challenges and opportunities within the industry, and how effective marketing strategies can drive business growth and customer engagement.

  
  

  Throughout the episode, Chris Cotton reinforces the theme of returning to fundamentals as a means to enhance business operations and customer service. By focusing on core principles and best practices, shop owners can build a solid foundation for success and create lasting value for their customers. This episode of "The Weekly Blitz" serves as both an inspirational narrative and a practical guide for those seeking to thrive in the auto repair industry.

  
  

  Introduction to the Episode (00:00:08)

  Coach Chris Cotton introduces the podcast and its focus on auto repair business insights.

  
  

  Personal Update: Graduation (00:01:09)

  Chris shares his excitement about graduating after 34 years of working towards his bachelor's degree.

  
  

  Future Plans and Opportunities (00:02:23)

  He discusses contemplating his next steps now that he has completed his degree.

  
  

  Expanding Services to Different Repair Industries (00:03:25)

  Chris outlines plans to better communicate the services offered to various types of repair shops.

  
  

  Worldpac Involvement and Upcoming Events (00:04:41)

  He mentions his role in organizing Worldpac's events and facilitating smart groups.

  
  

  Back to Basics: New Series Announcement (00:05:51)

  Chris reveals a new series focused on fundamental auto repair management concepts.

  
  

  Addressing Industry Challenges and Tariffs (00:06:59)

  He shares insights on current business challenges and the confusion surrounding tariffs.

  
  

  Business Performance Insights (00:08:01)

  Chris discusses the mixed feelings about business performance despite record sales in some shops.

  
  

  Call to Action: Finding Needs in Business (00:09:02)

  He encourages listeners to identify needs in their businesses and stay tuned for upcoming content.

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  In this episode of "The Weekly Blitz," host Coach Chris Cotton takes listeners on a journey through both his personal and professional life, offering a glimpse into the milestones and aspirations that shape his career. Chris shares the exciting news of his upcoming graduation, a significant achievement marking the culmination of 34 years of dedication and perseverance in pursuing a bachelor's degree. This personal triumph serves as a testament to his commitment to lifelong learning and growth.

  As he looks to the future, Chris unveils his ambitious plans to develop a new educational series focused on the fundamentals of auto repair management. This series is designed to be a valuable resource for both new and seasoned shop owners, providing them with essential knowledge and strategies to navigate the complexities of the industry. By addressing key topics such as operational efficiency, customer service excellence, and financial management, Chris aims to empower shop owners to elevate their businesses to new heights.

  
  

  In addition to his educational endeavors, Chris highlights his active involvement with Worldpac, a leading distributor of automotive parts. Through this collaboration, he underscores the critical importance of staying attuned to market needs and trends within the auto repair industry. By understanding these dynamics, shop owners can better position themselves to meet customer demands and remain competitive in a rapidly evolving marketplace.

  
  

  Chris also takes the opportunity to promote Shop Marketing Pros, a marketing company that specializes in providing tailored services for auto repair shops. He emphasizes the value of partnering with experts who understand the unique challenges and opportunities within the industry, and how effective marketing strategies can drive business growth and customer engagement.

  
  

  Throughout the episode, Chris Cotton reinforces the theme of returning to fundamentals as a means to enhance business operations and customer service. By focusing on core principles and best practices, shop owners can build a solid foundation for success and create lasting value for their customers. This episode of "The Weekly Blitz" serves as both an inspirational narrative and a practical guide for those seeking to thrive in the auto repair industry.

  
  

  Introduction to the Episode (00:00:08)

  Coach Chris Cotton introduces the podcast and its focus on auto repair business insights.

  
  

  Personal Update: Graduation (00:01:09)

  Chris shares his excitement about graduating after 34 years of working towards his bachelor's degree.

  
  

  Future Plans and Opportunities (00:02:23)

  He discusses contemplating his next steps now that he has completed his degree.

  
  

  Expanding Services to Different Repair Industries (00:03:25)

  Chris outlines plans to better communicate the services offered to various types of repair shops.

  
  

  Worldpac Involvement and Upcoming Events (00:04:41)

  He mentions his role in organizing Worldpac's events and facilitating smart groups.

  
  

  Back to Basics: New Series Announcement (00:05:51)

  Chris reveals a new series focused on fundamental auto repair management concepts.

  
  

  Addressing Industry Challenges and Tariffs (00:06:59)

  He shares insights on current business challenges and the confusion surrounding tariffs.

  
  

  Business Performance Insights (00:08:01)

  Chris discusses the mixed feelings about business performance despite record sales in some shops.

  
  

  Call to Action: Finding Needs in Business (00:09:02)

  He encourages listeners to identify needs in their businesses and stay tuned for upcoming content.

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>dccec6ee-c59e-43a9-bd0d-09d351d946daMon, 05 May 2025 00:15:00 -040009:12falsefull210210Marketing Calendar Mayhem - Don’t Wait for Business to Slow Down!The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  
  

  Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  
  

  In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.

  Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.

  Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.

  Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.

  Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.

  
  

  Introduction and Importance of Marketing (00:00:09)

  Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.

  Guest Introductions (00:01:11)

  Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.

  Discussion on Car Count Issues (00:01:48)

  Chris expresses concern over shop owners complaining about low car counts and the lack of planning.

  Identifying Seasonal Trends (00:02:32)

  Kim discusses common excuses for slow periods and the importance of recognizing seasonal trends.

  Understanding the Marketing Calendar (00:04:23)

  Caroline explains the significance of analyzing past performance to create an effective marketing calendar.

  Proactive Marketing Strategies (00:06:11)

  Kim shares insights on developing marketing plans based on historical data and identifying slow periods.

  Creative Marketing Solutions (00:07:25)

  Kim describes a unique marketing strategy developed around the local state fair to attract customers.

  Importance of Planning Ahead (00:09:27)

  Kim emphasizes the necessity of proactive planning rather than reacting to slow days.

  Timing for Event Promotions (00:12:30)

  Discussion on how far in advance to plan marketing strategies for events like the state fair.

  Community Calendar Considerations (00:14:09)

  Caroline advises checking community calendars to align marketing efforts with local events.

  Adjusting Marketing Budgets (00:16:19)

  Kim discusses the importance of reallocating marketing budgets based on seasonal trends.

  Applicability to Different Locations (00:16:27)

  Chris challenges the notion that marketing strategies are only relevant to local events, encouraging broader application.

  Yearly Planning for Marketing (00:17:09)

  Caroline stresses the importance of yearly planning for marketing strategies, even if starting late.

  Setting Holiday Schedules (00:18:49)

  Chris shares his approach to planning marketing around holiday closures as a starting point for the year.

  Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:

  Importance of Planning (00:19:14)

  Chris emphasizes the need for shop owners to have a structured marketing plan.

  Blocking Time for Planning (00:19:40)

  Kim advises shop owners to set aside undistracted time in October for planning.

  Using a Big Calendar (00:20:17)

  Kim suggests using a large calendar to visualize important dates and events affecting marketing.

  Analyzing Performance Data (00:22:25)

  Kim discusses breaking down historical data to identify busy and slow times for better planning.

  Setting Realistic Goals (00:24:20)

  Caroline stresses the importance of setting achievable marketing goals based on past performance.

  Understanding Marketing Budgets (00:26:17)

  Kim explains how to determine an appropriate marketing budget based on desired growth.

  Plan with the Pros Conference (00:28:49)

  Caroline introduces the "Plan with the Pros" event aimed at helping shop owners create marketing plans.

  Event Success and Expansion (00:31:01)

  Kim shares the success of last year's event and plans for expanding this year's attendance.

  Facebook Group for Marketing Support (00:33:15)

  Caroline details the Auto Repair Marketing Mastermind group for shop owners to connect and share insights.

  Final Thoughts on Marketing (00:37:02)

  Caroline encourages shop owners to create marketing calendars and utilize available resources for success.

  Do It Scared (00:37:51)

  Encouragement to start marketing despite fears of making mistakes or not knowing how to begin.

  Getting Started (00:38:11)

  Emphasis on taking action; "done is better than perfect" and scheduling time away from the shop.

  Perspective on Fear (00:38:22)

  Discussion on the urgency of creating a marketing calendar to avoid business decline.

  Final Thoughts and Thanks (00:38:41)

  Closing remarks and encouragement to utilize marketing pros for effective growth strategies.

  Sponsorship Shout-Out (00:39:11)

  Promotion of Shop Marketing Pros as the recommended marketing partner for auto repair businesses.

  Closing Remarks (00:39:11)

  Encouragement to maintain a positive mindset and a farewell from Coach Chris Cotton.

  
  

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  
  

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

  
  

  Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 

  
  

  In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.

  Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.

  Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.

  Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.

  Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.

  
  

  Introduction and Importance of Marketing (00:00:09)

  Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.

  Guest Introductions (00:01:11)

  Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.

  Discussion on Car Count Issues (00:01:48)

  Chris expresses concern over shop owners complaining about low car counts and the lack of planning.

  Identifying Seasonal Trends (00:02:32)

  Kim discusses common excuses for slow periods and the importance of recognizing seasonal trends.

  Understanding the Marketing Calendar (00:04:23)

  Caroline explains the significance of analyzing past performance to create an effective marketing calendar.

  Proactive Marketing Strategies (00:06:11)

  Kim shares insights on developing marketing plans based on historical data and identifying slow periods.

  Creative Marketing Solutions (00:07:25)

  Kim describes a unique marketing strategy developed around the local state fair to attract customers.

  Importance of Planning Ahead (00:09:27)

  Kim emphasizes the necessity of proactive planning rather than reacting to slow days.

  Timing for Event Promotions (00:12:30)

  Discussion on how far in advance to plan marketing strategies for events like the state fair.

  Community Calendar Considerations (00:14:09)

  Caroline advises checking community calendars to align marketing efforts with local events.

  Adjusting Marketing Budgets (00:16:19)

  Kim discusses the importance of reallocating marketing budgets based on seasonal trends.

  Applicability to Different Locations (00:16:27)

  Chris challenges the notion that marketing strategies are only relevant to local events, encouraging broader application.

  Yearly Planning for Marketing (00:17:09)

  Caroline stresses the importance of yearly planning for marketing strategies, even if starting late.

  Setting Holiday Schedules (00:18:49)

  Chris shares his approach to planning marketing around holiday closures as a starting point for the year.

  Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:

  Importance of Planning (00:19:14)

  Chris emphasizes the need for shop owners to have a structured marketing plan.

  Blocking Time for Planning (00:19:40)

  Kim advises shop owners to set aside undistracted time in October for planning.

  Using a Big Calendar (00:20:17)

  Kim suggests using a large calendar to visualize important dates and events affecting marketing.

  Analyzing Performance Data (00:22:25)

  Kim discusses breaking down historical data to identify busy and slow times for better planning.

  Setting Realistic Goals (00:24:20)

  Caroline stresses the importance of setting achievable marketing goals based on past performance.

  Understanding Marketing Budgets (00:26:17)

  Kim explains how to determine an appropriate marketing budget based on desired growth.

  Plan with the Pros Conference (00:28:49)

  Caroline introduces the "Plan with the Pros" event aimed at helping shop owners create marketing plans.

  Event Success and Expansion (00:31:01)

  Kim shares the success of last year's event and plans for expanding this year's attendance.

  Facebook Group for Marketing Support (00:33:15)

  Caroline details the Auto Repair Marketing Mastermind group for shop owners to connect and share insights.

  Final Thoughts on Marketing (00:37:02)

  Caroline encourages shop owners to create marketing calendars and utilize available resources for success.

  Do It Scared (00:37:51)

  Encouragement to start marketing despite fears of making mistakes or not knowing how to begin.

  Getting Started (00:38:11)

  Emphasis on taking action; "done is better than perfect" and scheduling time away from the shop.

  Perspective on Fear (00:38:22)

  Discussion on the urgency of creating a marketing calendar to avoid business decline.

  Final Thoughts and Thanks (00:38:41)

  Closing remarks and encouragement to utilize marketing pros for effective growth strategies.

  Sponsorship Shout-Out (00:39:11)

  Promotion of Shop Marketing Pros as the recommended marketing partner for auto repair businesses.

  Closing Remarks (00:39:11)

  Encouragement to maintain a positive mindset and a farewell from Coach Chris Cotton.

  
  

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  
  

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>2df6dfaa-7ada-403f-adcd-fdc603fd3523Mon, 21 Apr 2025 00:15:00 -040036:02falsefull209209Are You Ready to Sell Your Auto Repair Shop? with Jim Parker from The Auto Repair Boss [E208]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  SHOW NOTES

  Connect with Chris: chris autofixsos.com

   Phone: 940.400.1008

   www.autoshopcoaching.com

   Facebook: https://www.facebook.com/ 

  AutoFixAutoShopCo

   Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

  www.autoshopcoaching.com 

  Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching

  Youtube: https://bit.ly/3ClX0ae

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  SHOW NOTES

  Connect with Chris: chris autofixsos.com

   Phone: 940.400.1008

   www.autoshopcoaching.com

   Facebook: https://www.facebook.com/ 

  AutoFixAutoShopCo

   Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

  www.autoshopcoaching.com 

  Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching

  Youtube: https://bit.ly/3ClX0ae

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>5734c131-6452-4417-9076-af229761ceacMon, 14 Apr 2025 00:15:00 -040033:44falsefull208208The Monopoly Mindset: How to Think Big and Expand Your Auto Repair Business [E207]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  SHOW NOTES

  Throughout the episode, Coach Chris covers a range of pivotal topics that are crucial for business growth and sustainability. He discusses the potential benefits of real estate investments, drawing parallels to the Monopoly board where acquiring properties can lead to increased revenue and long-term financial gains. Additionally, he explores the concept of financial diversification, encouraging shop owners to explore various avenues for generating income beyond their core services.

  A significant portion of the discussion is dedicated to the value of forming strategic partnerships and investing in employee development. Coach Chris emphasizes that nurturing relationships with other businesses and fostering a skilled workforce can lead to enhanced service offerings and a competitive edge in the market. He also highlights the critical role of cash flow management, advising shop owners on how to maintain a healthy financial status that supports both day-to-day operations and future growth initiatives.

  Strategic expansion is another key theme, with Coach Chris providing insights on how to scale operations thoughtfully and sustainably. By aligning expansion efforts with clearly defined business objectives, shop owners can achieve financial stability and set the stage for long-term success.

  Introduction and Overview (00:00:09)

  Coach Chris Cotton introduces the podcast and its focus on auto repair business strategies.

  Monopoly Metaphor (00:01:05)

  Chris uses Monopoly to illustrate strategic business management and growth opportunities for shop owners.

  Defining Your Business Size (00:02:03)

  Discussion on ambitions regarding the size of the business—local, regional, or national expansion goals.

  Opportunities for Growth (00:03:12)

  Encouragement to view business opportunities as "squares" on a Monopoly board, representing growth potential.

  Real Estate Investments (00:04:25)

  The benefits of owning property, including passive income and stability for the auto repair business.

  Diversification of Income Streams (00:05:28)

  Exploration of additional income sources like storage facilities and rental properties to enhance financial security.

  Financial Investments (00:06:41)

  Importance of stocks and retirement accounts for long-term financial growth and stability beyond the auto industry.

  Flexibility in Business Strategy (00:07:58)

  The need for adaptability in response to unexpected challenges and opportunities in the business landscape.

  Strategic Partnerships (00:08:41)

  Value of collaborations with suppliers and other businesses to create growth opportunities and enhance profitability.

  Employee Development (00:09:04)

  Investing in team training and development as a critical factor for business success and employee retention.

  Connect with Chris: chris autofixsos.com

   Phone: 940.400.1008

   www.autoshopcoaching.com

   Facebook: https://www.facebook.com/ 

  AutoFixAutoShopCo

   Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

  www.autoshopcoaching.com 

  Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching

  Youtube: https://bit.ly/3ClX0ae

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  SHOW NOTES

  Throughout the episode, Coach Chris covers a range of pivotal topics that are crucial for business growth and sustainability. He discusses the potential benefits of real estate investments, drawing parallels to the Monopoly board where acquiring properties can lead to increased revenue and long-term financial gains. Additionally, he explores the concept of financial diversification, encouraging shop owners to explore various avenues for generating income beyond their core services.

  A significant portion of the discussion is dedicated to the value of forming strategic partnerships and investing in employee development. Coach Chris emphasizes that nurturing relationships with other businesses and fostering a skilled workforce can lead to enhanced service offerings and a competitive edge in the market. He also highlights the critical role of cash flow management, advising shop owners on how to maintain a healthy financial status that supports both day-to-day operations and future growth initiatives.

  Strategic expansion is another key theme, with Coach Chris providing insights on how to scale operations thoughtfully and sustainably. By aligning expansion efforts with clearly defined business objectives, shop owners can achieve financial stability and set the stage for long-term success.

  Introduction and Overview (00:00:09)

  Coach Chris Cotton introduces the podcast and its focus on auto repair business strategies.

  Monopoly Metaphor (00:01:05)

  Chris uses Monopoly to illustrate strategic business management and growth opportunities for shop owners.

  Defining Your Business Size (00:02:03)

  Discussion on ambitions regarding the size of the business—local, regional, or national expansion goals.

  Opportunities for Growth (00:03:12)

  Encouragement to view business opportunities as "squares" on a Monopoly board, representing growth potential.

  Real Estate Investments (00:04:25)

  The benefits of owning property, including passive income and stability for the auto repair business.

  Diversification of Income Streams (00:05:28)

  Exploration of additional income sources like storage facilities and rental properties to enhance financial security.

  Financial Investments (00:06:41)

  Importance of stocks and retirement accounts for long-term financial growth and stability beyond the auto industry.

  Flexibility in Business Strategy (00:07:58)

  The need for adaptability in response to unexpected challenges and opportunities in the business landscape.

  Strategic Partnerships (00:08:41)

  Value of collaborations with suppliers and other businesses to create growth opportunities and enhance profitability.

  Employee Development (00:09:04)

  Investing in team training and development as a critical factor for business success and employee retention.

  Connect with Chris: chris autofixsos.com

   Phone: 940.400.1008

   www.autoshopcoaching.com

   Facebook: https://www.facebook.com/ 

  AutoFixAutoShopCo

   Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

  www.autoshopcoaching.com 

  Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching

  Youtube: https://bit.ly/3ClX0ae

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>371c9e8a-5169-46f2-8b9a-c9b15ed11734Mon, 07 Apr 2025 00:15:00 -040010:04falsefull207207THESE THREE THINGS [E206]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton delivers insightful guidance tailored specifically for auto repair shop owners. He delves into the effects of spring break on sales, underscoring the significance of having a well-planned marketing calendar to effectively navigate and prepare for seasonal slowdowns that can impact business. Chris enriches the discussion by sharing a personal anecdote about dealing with an aftermarket warranty issue, illustrating the critical importance of maintaining customer trust and satisfaction, even when it presents financial challenges for the business. This story serves as a reminder of the long-term value of prioritizing customer relationships and integrity.

  Additionally, Chris provides an exciting update on Project Alpha, a shop he acquired, showcasing its remarkable turnaround in financial performance. He details the innovative staffing strategies implemented, which have contributed to the shop's success and growth. These strategies not only improved efficiency but also fostered a positive work environment, setting a benchmark for other shop owners to follow.

  
  

  The episode is proudly sponsored by Shop Marketing Pros, a company that specializes in providing marketing solutions tailored for auto repair shops. Their expertise helps shop owners enhance their visibility and reach, ensuring they stay competitive in the ever-evolving market.

  
  

  **Spring Break Challenges (00:01:05)** 

  In this segment, Chris delves into the seasonal challenges faced by repair shops during the spring break period. He explains how the influx of vacations and travel plans leads to a noticeable dip in sales, as fewer customers seek repairs during this time. To counteract this trend, Chris emphasizes the importance of having a well-structured marketing calendar. By planning promotions and outreach efforts in advance, repair shops can better navigate the slow season and maintain a steady flow of business.

  
  

  **Doing What's Right for Customers (00:06:31)** 

  Chris shares a compelling personal experience that underscores the significance of exceptional customer service. He recounts a situation where he had to make a tough decision to prioritize the needs of a customer over immediate profit. This story highlights the long-term benefits of building trust and loyalty by consistently doing what's right for customers. Chris argues that by putting customers first, businesses can foster stronger relationships and ultimately achieve greater success.

  
  

  **Project Alpha Update (00:10:26)** 

  In this update, Chris provides an in-depth look at the progress of Project Alpha, the shop he recently acquired. He discusses the financial performance of the shop, noting significant improvements in revenue and profitability since the acquisition. Chris also outlines the operational changes implemented to enhance efficiency and customer satisfaction. From streamlining processes to upgrading equipment, these improvements have positioned the shop for continued growth and success in the competitive market.

   Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

  www.autoshopcoaching.com 

  Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching

  Youtube: https://bit.ly/3ClX0ae

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton delivers insightful guidance tailored specifically for auto repair shop owners. He delves into the effects of spring break on sales, underscoring the significance of having a well-planned marketing calendar to effectively navigate and prepare for seasonal slowdowns that can impact business. Chris enriches the discussion by sharing a personal anecdote about dealing with an aftermarket warranty issue, illustrating the critical importance of maintaining customer trust and satisfaction, even when it presents financial challenges for the business. This story serves as a reminder of the long-term value of prioritizing customer relationships and integrity.

  Additionally, Chris provides an exciting update on Project Alpha, a shop he acquired, showcasing its remarkable turnaround in financial performance. He details the innovative staffing strategies implemented, which have contributed to the shop's success and growth. These strategies not only improved efficiency but also fostered a positive work environment, setting a benchmark for other shop owners to follow.

  
  

  The episode is proudly sponsored by Shop Marketing Pros, a company that specializes in providing marketing solutions tailored for auto repair shops. Their expertise helps shop owners enhance their visibility and reach, ensuring they stay competitive in the ever-evolving market.

  
  

  **Spring Break Challenges (00:01:05)** 

  In this segment, Chris delves into the seasonal challenges faced by repair shops during the spring break period. He explains how the influx of vacations and travel plans leads to a noticeable dip in sales, as fewer customers seek repairs during this time. To counteract this trend, Chris emphasizes the importance of having a well-structured marketing calendar. By planning promotions and outreach efforts in advance, repair shops can better navigate the slow season and maintain a steady flow of business.

  
  

  **Doing What's Right for Customers (00:06:31)** 

  Chris shares a compelling personal experience that underscores the significance of exceptional customer service. He recounts a situation where he had to make a tough decision to prioritize the needs of a customer over immediate profit. This story highlights the long-term benefits of building trust and loyalty by consistently doing what's right for customers. Chris argues that by putting customers first, businesses can foster stronger relationships and ultimately achieve greater success.

  
  

  **Project Alpha Update (00:10:26)** 

  In this update, Chris provides an in-depth look at the progress of Project Alpha, the shop he recently acquired. He discusses the financial performance of the shop, noting significant improvements in revenue and profitability since the acquisition. Chris also outlines the operational changes implemented to enhance efficiency and customer satisfaction. From streamlining processes to upgrading equipment, these improvements have positioned the shop for continued growth and success in the competitive market.

   Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 

  www.autoshopcoaching.com 

  Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching

  Youtube: https://bit.ly/3ClX0ae

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>f5a52efc-3fed-42e1-8da6-2f40d12f756cMon, 24 Mar 2025 00:15:00 -040013:46falsefull206206Stop Putting Yourself Last! Ditch the Guilt! [E205]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors. Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind 

  In episode 205 of "The Weekly Blitz," host Chris Cotton delves into the themes of personal growth, overcoming guilt, and the pursuit of one's goals. Throughout the episode, Chris opens up about his own experiences, sharing the challenges and triumphs he faced while juggling multiple responsibilities. As a shop owner, Chris had to manage the day-to-day operations of his business, ensuring everything ran smoothly and efficiently. At the same time, he made the courageous decision to return to college, determined to complete his degree and fulfill a long-held aspiration.

  Chris discusses the delicate balance he had to maintain between his professional duties and academic commitments. He candidly talks about the guilt he initially felt for dedicating time to his studies, fearing it might detract from his business or family obligations. However, through this journey, Chris learned the critical importance of self-care and the necessity of prioritizing one's own dreams and aspirations. He encourages listeners to pursue their goals with determination and to not let guilt stand in the way of their personal development.

  Reflecting on his journey, Chris highlights the profound sense of fulfillment that comes from achieving personal goals. He notes how this accomplishment not only boosts self-esteem but also has a positive ripple effect on overall well-being, enhancing both personal and professional life. By sharing his story, Chris aims to inspire others to take bold steps towards their own dreams, reassuring them that it is possible to balance responsibilities while pursuing personal growth.

  The episode wraps up with a sponsorship mention for Shop Marketing Pros, a company that specializes in providing marketing solutions tailored specifically for auto repair shops. This partnership underscores the episode's focus on professional development and growth within the auto repair industry.

  Introduction to the Episode (00:00:00)

  • Chris Cotton introduces the podcast and its purpose, highlighting its focus on auto repair business insights.
  
  

  Sponsorship Mention (00:00:59)

  • Details about Shop Marketing Pros and their services for auto repair shops are discussed.
  
  

  Reflection on Vision 2025 (00:01:03)

  • Chris shares his experience at the Vision 2025 event, noting the busy atmosphere among shop owners.
  
  

  The Importance of Self-Care (00:02:00)

  • Discussion on the necessity of taking time for oneself as a shop owner without feeling guilty.
  
  

  Overcoming Guilt (00:03:04)

  • Chris addresses the guilt shop owners often feel and the importance of prioritizing personal well-being.
  
  

  Personal Journey to Education (00:05:02)

  • Chris reflects on his decision to return to college after many years, motivated by personal goals.
  
  

  Completion of Degrees (00:06:03)

  • He shares the timeline of his and his daughter's graduation, emphasizing the significance of finishing what you start.
  
  

  Lessons in Persistence (00:08:26)

  • Chris discusses the importance of completing tasks and setting an example for his daughter.
  
  

  Final Thoughts and Call to Action (00:10:30)

  • Encouragement to pursue personal goals and a reminder of the podcast's sponsor, Shop Marketing Pros.
  
  

  Connect with Chris: 

  chris autofixsos.com 

  Phone: 940.400.1008 

  www.autoshopcoaching.com 

  Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching

  Youtube: https://bit.ly/3ClX0ae

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors. Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind 

  In episode 205 of "The Weekly Blitz," host Chris Cotton delves into the themes of personal growth, overcoming guilt, and the pursuit of one's goals. Throughout the episode, Chris opens up about his own experiences, sharing the challenges and triumphs he faced while juggling multiple responsibilities. As a shop owner, Chris had to manage the day-to-day operations of his business, ensuring everything ran smoothly and efficiently. At the same time, he made the courageous decision to return to college, determined to complete his degree and fulfill a long-held aspiration.

  Chris discusses the delicate balance he had to maintain between his professional duties and academic commitments. He candidly talks about the guilt he initially felt for dedicating time to his studies, fearing it might detract from his business or family obligations. However, through this journey, Chris learned the critical importance of self-care and the necessity of prioritizing one's own dreams and aspirations. He encourages listeners to pursue their goals with determination and to not let guilt stand in the way of their personal development.

  Reflecting on his journey, Chris highlights the profound sense of fulfillment that comes from achieving personal goals. He notes how this accomplishment not only boosts self-esteem but also has a positive ripple effect on overall well-being, enhancing both personal and professional life. By sharing his story, Chris aims to inspire others to take bold steps towards their own dreams, reassuring them that it is possible to balance responsibilities while pursuing personal growth.

  The episode wraps up with a sponsorship mention for Shop Marketing Pros, a company that specializes in providing marketing solutions tailored specifically for auto repair shops. This partnership underscores the episode's focus on professional development and growth within the auto repair industry.

  Introduction to the Episode (00:00:00)

  • Chris Cotton introduces the podcast and its purpose, highlighting its focus on auto repair business insights.
  
  

  Sponsorship Mention (00:00:59)

  • Details about Shop Marketing Pros and their services for auto repair shops are discussed.
  
  

  Reflection on Vision 2025 (00:01:03)

  • Chris shares his experience at the Vision 2025 event, noting the busy atmosphere among shop owners.
  
  

  The Importance of Self-Care (00:02:00)

  • Discussion on the necessity of taking time for oneself as a shop owner without feeling guilty.
  
  

  Overcoming Guilt (00:03:04)

  • Chris addresses the guilt shop owners often feel and the importance of prioritizing personal well-being.
  
  

  Personal Journey to Education (00:05:02)

  • Chris reflects on his decision to return to college after many years, motivated by personal goals.
  
  

  Completion of Degrees (00:06:03)

  • He shares the timeline of his and his daughter's graduation, emphasizing the significance of finishing what you start.
  
  

  Lessons in Persistence (00:08:26)

  • Chris discusses the importance of completing tasks and setting an example for his daughter.
  
  

  Final Thoughts and Call to Action (00:10:30)

  • Encouragement to pursue personal goals and a reminder of the podcast's sponsor, Shop Marketing Pros.
  
  

  Connect with Chris: 

  chris autofixsos.com 

  Phone: 940.400.1008 

  www.autoshopcoaching.com 

  Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching

  Youtube: https://bit.ly/3ClX0ae

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  To listen to more episodes, make sure and go over to iTunes and or Spotify.

  Don't forget to rate and review us!

  Connect with Chris:

  AutoFix-Auto Shop Coaching

  www.autoshopcoaching.com

  www.aftermarketradionetwork.com

  940-400-1008

  Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

  YouTube: https://bit.ly/3ClX0ae

  Email Chris: chris@autofixsos.com

  ]]>adc32c36-590c-4b2c-b823-5284cd40f863Mon, 17 Mar 2025 00:15:00 -040010:09falsefull205205State of the Union Address! [E204]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton delivers an insightful "state of the industry" update specifically tailored for auto repair businesses. He delves into the current challenges and opportunities facing the industry, starting with the rising vehicle dependability issues that have become increasingly prevalent. As cars age and require more frequent maintenance, auto repair shops are seeing a surge in demand for their services.

  Chris also explores the shifting consumer preferences towards more fuel-efficient vehicles, driven by environmental concerns and fluctuating fuel prices. This trend is influencing the types of services and expertise that repair shops need to offer, as well as the parts and technologies they must be familiar with.

  Economic factors such as inflation and rising credit card debt are also impacting customer affordability, making it crucial for auto repair businesses to find ways to offer value while maintaining profitability. Chris emphasizes the importance of consistency in business practices, suggesting that shops should focus on delivering reliable service and building customer trust to navigate these economic challenges.

  Adapting to the increased demand for repairs on older vehicles is another key point Chris addresses. He advises shops to invest in training and tools that enable them to efficiently service a wider range of vehicle makes and models, ensuring they can meet the needs of their diverse customer base.

  Furthermore, Chris highlights the need for improved technician work conditions, recognizing that attracting and retaining skilled technicians is essential for any repair shop's success. He suggests that businesses consider offering competitive wages, benefits, and a positive work environment to keep their teams motivated and productive.

  Strategic marketing is another area Chris focuses on, encouraging auto repair shops to leverage digital marketing strategies to reach potential customers effectively. He underscores the importance of a strong online presence and targeted advertising to stand out in a competitive market.

  State of the Industry Update (00:01:10)

  Chris shares insights on the auto repair industry's current state and trends for 2025.

  Vehicle Dependability Study (00:02:17)

  Discussion on JD Power's vehicle dependability report and issues with vehicle reliability.

  Supply Chain Disruptions (00:03:43)

  Ongoing supply chain issues from the pandemic affecting vehicle repairs and parts availability.

  
  

  Shift in Consumer Preferences (00:06:09)

  Consumers are moving from SUVs and trucks to smaller, more affordable cars.

  
  

  Impact of Inflation on Vehicle Affordability (00:07:25)

  Inflation is influencing consumer buying habits and delaying vehicle purchases.

  
  

  Nissan's Production Changes (00:08:44)

  Nissan cuts jobs and production capacity, shifting focus toward electric vehicles.

  
  

  Tariffs and Their Effects (00:10:06)

  Discussion on potential tariffs and their impact on vehicle prices and customer affordability.

  
  

  Credit Card Debt Concerns (00:11:18)

  Rising credit card debt poses risks for customers' ability to pay for repairs.

  
  

  Production and Supply Chain Challenges (00:12:31)

  Expected production drops due to tariffs leading to shortages and delayed repairs.

  
  

  Market Growth Drivers (00:13:52)

  Identifying key groups driving growth in the auto repair market.

  
  

  Decline of Certain Repair Shops (00:15:20)

  Analysis of repair shops losing revenue and market share.

  
  

  Technician Workforce Insights (00:15:20)

  Statistics on technician preferences, job satisfaction, and recruitment challenges.

  
  

  New Vehicle Sales Trends (00:18:01)

  Declining new vehicle sales and shifting mileage to older vehicles.

  
  

  Aftermarket Growth Opportunities (00:19:22)

  Increased demand for repairs on older vehicles presents opportunities for repair shops.

  
  

  Conclusion and Call to Action (00:20:25)

  Chris emphasizes the importance of adapting to industry changes and promotes Shop Marketing Pros again.

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton delivers an insightful "state of the industry" update specifically tailored for auto repair businesses. He delves into the current challenges and opportunities facing the industry, starting with the rising vehicle dependability issues that have become increasingly prevalent. As cars age and require more frequent maintenance, auto repair shops are seeing a surge in demand for their services.

  Chris also explores the shifting consumer preferences towards more fuel-efficient vehicles, driven by environmental concerns and fluctuating fuel prices. This trend is influencing the types of services and expertise that repair shops need to offer, as well as the parts and technologies they must be familiar with.

  Economic factors such as inflation and rising credit card debt are also impacting customer affordability, making it crucial for auto repair businesses to find ways to offer value while maintaining profitability. Chris emphasizes the importance of consistency in business practices, suggesting that shops should focus on delivering reliable service and building customer trust to navigate these economic challenges.

  Adapting to the increased demand for repairs on older vehicles is another key point Chris addresses. He advises shops to invest in training and tools that enable them to efficiently service a wider range of vehicle makes and models, ensuring they can meet the needs of their diverse customer base.

  Furthermore, Chris highlights the need for improved technician work conditions, recognizing that attracting and retaining skilled technicians is essential for any repair shop's success. He suggests that businesses consider offering competitive wages, benefits, and a positive work environment to keep their teams motivated and productive.

  Strategic marketing is another area Chris focuses on, encouraging auto repair shops to leverage digital marketing strategies to reach potential customers effectively. He underscores the importance of a strong online presence and targeted advertising to stand out in a competitive market.

  State of the Industry Update (00:01:10)

  Chris shares insights on the auto repair industry's current state and trends for 2025.

  Vehicle Dependability Study (00:02:17)

  Discussion on JD Power's vehicle dependability report and issues with vehicle reliability.

  Supply Chain Disruptions (00:03:43)

  Ongoing supply chain issues from the pandemic affecting vehicle repairs and parts availability.

  
  

  Shift in Consumer Preferences (00:06:09)

  Consumers are moving from SUVs and trucks to smaller, more affordable cars.

  
  

  Impact of Inflation on Vehicle Affordability (00:07:25)

  Inflation is influencing consumer buying habits and delaying vehicle purchases.

  
  

  Nissan's Production Changes (00:08:44)

  Nissan cuts jobs and production capacity, shifting focus toward electric vehicles.

  
  

  Tariffs and Their Effects (00:10:06)

  Discussion on potential tariffs and their impact on vehicle prices and customer affordability.

  
  

  Credit Card Debt Concerns (00:11:18)

  Rising credit card debt poses risks for customers' ability to pay for repairs.

  
  

  Production and Supply Chain Challenges (00:12:31)

  Expected production drops due to tariffs leading to shortages and delayed repairs.

  
  

  Market Growth Drivers (00:13:52)

  Identifying key groups driving growth in the auto repair market.

  
  

  Decline of Certain Repair Shops (00:15:20)

  Analysis of repair shops losing revenue and market share.

  
  

  Technician Workforce Insights (00:15:20)

  Statistics on technician preferences, job satisfaction, and recruitment challenges.

  
  

  New Vehicle Sales Trends (00:18:01)

  Declining new vehicle sales and shifting mileage to older vehicles.

  
  

  Aftermarket Growth Opportunities (00:19:22)

  Increased demand for repairs on older vehicles presents opportunities for repair shops.

  
  

  Conclusion and Call to Action (00:20:25)

  Chris emphasizes the importance of adapting to industry changes and promotes Shop Marketing Pros again.

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  
  

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  ]]>9ad331a6-c749-4c7e-a10b-cb7af8f89589Mon, 10 Mar 2025 00:15:00 -040017:49falsefull204204Rev Up Your Customer Service: Merging Tech and Personal Touches for Success [E203]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  In this episode of "The Weekly Blitz," host Coach Chris Cotton delves into the critical topic of enhancing customer experience within the auto repair industry by effectively merging cutting-edge technology with personalized service touches. Drawing from his own life, Chris shares vivid personal anecdotes that illustrate the profound impact of customer service on brand perception and loyalty.

  He begins by recounting his contrasting experiences with two tech giants, Apple and Lenovo. Through these stories, Chris highlights how Apple's commitment to seamless, customer-centric service left a lasting positive impression, whereas Lenovo's lackluster support fell short of expectations. These anecdotes serve as powerful examples of how excellent customer service can significantly influence customer satisfaction and brand loyalty.

  Chris also shares his positive interactions with Starlink, the satellite internet service provider. He emphasizes how Starlink's proactive communication and dedication to resolving issues made him feel valued as a customer. This experience underscores the importance of making customers feel appreciated and respected, which can transform a one-time transaction into a long-term relationship.

  Introducing the concept of "relationship coins," Chris encourages auto repair shops to view customer interactions as opportunities to invest in building strong, lasting relationships. He explains that each positive interaction adds to a metaphorical bank of goodwill, which can pay dividends in terms of customer loyalty and repeat business.

  Sponsored by Shop Marketing Pros, the episode underscores the necessity of providing exceptional service to foster customer loyalty and drive business growth. Chris argues that in an industry where trust and reliability are paramount, auto repair shops must prioritize customer experience by integrating technology that enhances service efficiency while maintaining the personal touch that makes customers feel valued and understood.

  Throughout the episode, Chris Cotton passionately advocates for a balanced approach that leverages technology to streamline operations and improve service delivery, while also emphasizing the irreplaceable value of human connection in creating memorable customer experiences. By doing so, auto repair shops can not only meet but exceed customer expectations, ultimately leading to sustained business success.

  Introduction to Supercharging (00:00:09)

  • Coach Chris Cotton introduces the podcast and its focus on enhancing auto repair business through innovative insights.
  
  

  Guest Introduction and Technology Discussion (00:01:12)

  • Chris introduces Craig O'Neill and discusses the impact of technology on customer experience in the auto repair industry.
  
  

  Personal Customer Experience Anecdote (00:02:21)

  • Chris shares a personal story about his customer experience with laptop purchases and the importance of customer service.
  
  

  Switching to Apple Products (00:05:49)

  • After poor service from Lenovo, Chris decides to purchase a MacBook, highlighting the positive experience he had.
  
  

  Apple's Exceptional Customer Service (00:08:00)

  • Chris details his satisfaction with Apple's customer service, leading to his continued investment in their products.
  
  

  Starlink Customer Experience (00:09:14)

  • Chris recounts his positive interaction with Starlink customer service while setting up internet for travel.
  
  

  Importance of Merging Technology and Personal Touch (00:12:15)

  • Chris emphasizes the need for auto repair shops to blend technology with personal service to enhance customer experiences.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  In this episode of "The Weekly Blitz," host Coach Chris Cotton delves into the critical topic of enhancing customer experience within the auto repair industry by effectively merging cutting-edge technology with personalized service touches. Drawing from his own life, Chris shares vivid personal anecdotes that illustrate the profound impact of customer service on brand perception and loyalty.

  He begins by recounting his contrasting experiences with two tech giants, Apple and Lenovo. Through these stories, Chris highlights how Apple's commitment to seamless, customer-centric service left a lasting positive impression, whereas Lenovo's lackluster support fell short of expectations. These anecdotes serve as powerful examples of how excellent customer service can significantly influence customer satisfaction and brand loyalty.

  Chris also shares his positive interactions with Starlink, the satellite internet service provider. He emphasizes how Starlink's proactive communication and dedication to resolving issues made him feel valued as a customer. This experience underscores the importance of making customers feel appreciated and respected, which can transform a one-time transaction into a long-term relationship.

  Introducing the concept of "relationship coins," Chris encourages auto repair shops to view customer interactions as opportunities to invest in building strong, lasting relationships. He explains that each positive interaction adds to a metaphorical bank of goodwill, which can pay dividends in terms of customer loyalty and repeat business.

  Sponsored by Shop Marketing Pros, the episode underscores the necessity of providing exceptional service to foster customer loyalty and drive business growth. Chris argues that in an industry where trust and reliability are paramount, auto repair shops must prioritize customer experience by integrating technology that enhances service efficiency while maintaining the personal touch that makes customers feel valued and understood.

  Throughout the episode, Chris Cotton passionately advocates for a balanced approach that leverages technology to streamline operations and improve service delivery, while also emphasizing the irreplaceable value of human connection in creating memorable customer experiences. By doing so, auto repair shops can not only meet but exceed customer expectations, ultimately leading to sustained business success.

  Introduction to Supercharging (00:00:09)

  • Coach Chris Cotton introduces the podcast and its focus on enhancing auto repair business through innovative insights.
  
  

  Guest Introduction and Technology Discussion (00:01:12)

  • Chris introduces Craig O'Neill and discusses the impact of technology on customer experience in the auto repair industry.
  
  

  Personal Customer Experience Anecdote (00:02:21)

  • Chris shares a personal story about his customer experience with laptop purchases and the importance of customer service.
  
  

  Switching to Apple Products (00:05:49)

  • After poor service from Lenovo, Chris decides to purchase a MacBook, highlighting the positive experience he had.
  
  

  Apple's Exceptional Customer Service (00:08:00)

  • Chris details his satisfaction with Apple's customer service, leading to his continued investment in their products.
  
  

  Starlink Customer Experience (00:09:14)

  • Chris recounts his positive interaction with Starlink customer service while setting up internet for travel.
  
  

  Importance of Merging Technology and Personal Touch (00:12:15)

  • Chris emphasizes the need for auto repair shops to blend technology with personal service to enhance customer experiences.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>e31f3e53-13f3-4309-904e-7ea15c300857Mon, 24 Feb 2025 00:15:00 -040011:35falsefull203203How Do Your Auto Repair Shop's KIPs Stack Against the Industry[E202]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In episode 202 of "The Weekly Blitz," Coach Chris Cotton takes a deep dive into the financial performance of auto repair shops, offering listeners a comprehensive analysis based on insights from the January edition of Ratchet & Wrench magazine. Throughout the episode, Coach Chris emphasizes the critical importance of tracking key performance indicators (KPIs) such as annual revenue, gross profit margins, and net profit margins. These metrics are essential for shop owners who aim to understand and enhance their business's financial health.

  Coach Chris shares compelling survey statistics that reveal significant revenue growth within the auto repair industry over the past 15 years. This growth underscores the dynamic nature of the industry and the opportunities available for shop owners who are proactive in managing their finances. He highlights the necessity for shop owners to focus on improving their financial metrics, as doing so can lead to increased profitability and long-term success.

  In addition to discussing financial performance, the episode also promotes Shop Marketing Pros, a specialized marketing company dedicated to serving auto repair shops. Shop Marketing Pros offers tailored marketing solutions designed to help shop owners attract more customers and build a strong brand presence in their local markets.

  Listeners of this episode will gain valuable insights into the financial aspects of running an auto repair shop and learn strategies to boost their business's performance. Coach Chris's expert advice, combined with the resources provided by Shop Marketing Pros, equips shop owners with the tools they need to thrive in a competitive industry.

  Introduction to the Episode (00:00:08)

  • Coach Chris Cotton introduces the podcast and its purpose to supercharge auto repair businesses.
  
  

  Overview of Ratchet & Wrench Magazine (00:01:04)

  • Discussion on insights from the January edition of Ratchet & Wrench magazine regarding shop performance.
  
  

  15-Year Industry Comparison (00:02:15)

  • Chris highlights changes in annual revenue and profit margins in the auto repair industry over 15 years.
  
  

  Importance of Tracking KPIs (00:03:15)

  • Emphasis on the significance of key performance indicators for making informed financial decisions.
  
  

  KPI Awareness Among Shop Owners (00:04:20)

  • Chris shares his experience teaching shop owners about KPIs, revealing a lack of awareness.
  
  

  Current Revenue Statistics (00:05:20)

  • Over 50% of surveyed shops now report annual revenues exceeding $1 million, a significant increase from 15 years ago.
  
  

  Gross Profit Margin Insights (00:06:18)

  • Discussion on gross profit margins, with over 50% of shops reporting margins above 50%.
  
  

  Revenue Breakdown of Surveyed Shops (00:07:17)

  • Detailed statistics on revenue ranges among surveyed shops, highlighting growth trends.
  
  

  Industry Consolidation Factors (00:09:35)

  • Analysis of industry consolidation and growth potential as more shops exceed $25 million in revenue.
  
  

  Gross Profit Margin Categories (00:10:49)

  • Breakdown of gross profit margins among surveyed shops, with insights on profitability levels.
  
  

  Net Profit Margin Overview (00:12:59)

  • Discussion on net profit margins, noting a concerning percentage of shops not generating profit.
  
  

  Encouragement for Improvement (00:14:07)

  • Chris encourages shop owners to make small tweaks for improved profitability and performance.
  
  

  Tracking and Measuring KPIs (00:16:12)

  • Final thoughts on the importance of tracking KPIs and using data to drive business improvements.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  • #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
  
  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In episode 202 of "The Weekly Blitz," Coach Chris Cotton takes a deep dive into the financial performance of auto repair shops, offering listeners a comprehensive analysis based on insights from the January edition of Ratchet & Wrench magazine. Throughout the episode, Coach Chris emphasizes the critical importance of tracking key performance indicators (KPIs) such as annual revenue, gross profit margins, and net profit margins. These metrics are essential for shop owners who aim to understand and enhance their business's financial health.

  Coach Chris shares compelling survey statistics that reveal significant revenue growth within the auto repair industry over the past 15 years. This growth underscores the dynamic nature of the industry and the opportunities available for shop owners who are proactive in managing their finances. He highlights the necessity for shop owners to focus on improving their financial metrics, as doing so can lead to increased profitability and long-term success.

  In addition to discussing financial performance, the episode also promotes Shop Marketing Pros, a specialized marketing company dedicated to serving auto repair shops. Shop Marketing Pros offers tailored marketing solutions designed to help shop owners attract more customers and build a strong brand presence in their local markets.

  Listeners of this episode will gain valuable insights into the financial aspects of running an auto repair shop and learn strategies to boost their business's performance. Coach Chris's expert advice, combined with the resources provided by Shop Marketing Pros, equips shop owners with the tools they need to thrive in a competitive industry.

  Introduction to the Episode (00:00:08)

  • Coach Chris Cotton introduces the podcast and its purpose to supercharge auto repair businesses.
  
  

  Overview of Ratchet & Wrench Magazine (00:01:04)

  • Discussion on insights from the January edition of Ratchet & Wrench magazine regarding shop performance.
  
  

  15-Year Industry Comparison (00:02:15)

  • Chris highlights changes in annual revenue and profit margins in the auto repair industry over 15 years.
  
  

  Importance of Tracking KPIs (00:03:15)

  • Emphasis on the significance of key performance indicators for making informed financial decisions.
  
  

  KPI Awareness Among Shop Owners (00:04:20)

  • Chris shares his experience teaching shop owners about KPIs, revealing a lack of awareness.
  
  

  Current Revenue Statistics (00:05:20)

  • Over 50% of surveyed shops now report annual revenues exceeding $1 million, a significant increase from 15 years ago.
  
  

  Gross Profit Margin Insights (00:06:18)

  • Discussion on gross profit margins, with over 50% of shops reporting margins above 50%.
  
  

  Revenue Breakdown of Surveyed Shops (00:07:17)

  • Detailed statistics on revenue ranges among surveyed shops, highlighting growth trends.
  
  

  Industry Consolidation Factors (00:09:35)

  • Analysis of industry consolidation and growth potential as more shops exceed $25 million in revenue.
  
  

  Gross Profit Margin Categories (00:10:49)

  • Breakdown of gross profit margins among surveyed shops, with insights on profitability levels.
  
  

  Net Profit Margin Overview (00:12:59)

  • Discussion on net profit margins, noting a concerning percentage of shops not generating profit.
  
  

  Encouragement for Improvement (00:14:07)

  • Chris encourages shop owners to make small tweaks for improved profitability and performance.
  
  

  Tracking and Measuring KPIs (00:16:12)

  • Final thoughts on the importance of tracking KPIs and using data to drive business improvements.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  • #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
  
  ]]>0c5292ad-2275-482f-9cb9-090c955fb6f8Mon, 17 Feb 2025 00:15:00 -040015:52falsefull202202Technicians as Service Advisors [E201]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

  In this insightful podcast episode, Coach Chris Cotton delves into the evolving dynamics of auto repair shops by exploring the transition of technicians into service advisor roles. Initially harboring skepticism about this shift, Chris has become a strong advocate, recognizing the distinct advantages that technicians offer when they step into advisory positions. He emphasizes that their deep technical knowledge and adept problem-solving abilities can significantly enhance the customer experience.

  Chris underscores the critical role of comprehensive training and mentorship programs in equipping technicians with the necessary communication and interpersonal skills required for their new roles. He acknowledges common concerns, such as the potential depletion of technical talent on the shop floor and the financial implications of such transitions. However, he presents a compelling argument that elevating technicians to service advisor roles can lead to increased customer trust, improved shop efficiency, and ultimately, higher revenue.

  The episode, sponsored by Shop Marketing Pros, serves as a call to action for shop owners to prioritize the growth and development of their employees. By investing in their workforce, shop owners can cultivate a more knowledgeable and versatile team, capable of driving the business forward in a competitive market. Chris's insights provide a roadmap for successfully navigating this transition, ensuring that both the shop and its employees thrive.

  • Introduction to the Episode (00:00:19)
  • Changing Perspectives on Technicians as Advisors (00:01:30)
  • The Role of Technicians in Service (00:02:53)
  • Personal Experience with Technicians (00:03:53)
  • Staffing Challenges in Auto Repair (00:06:10)
  • Understanding the Service Advisor Role (00:08:31)
  • Why Technicians Make Great Advisors (00:09:41)
  • Concerns About Transitioning Technicians (00:12:05)
  • Training and Support for Technicians (00:16:46)
  • Business Case for Promoting Technicians (00:17:42)
  • Future Planning for Service Advisors (00:18:50)
  • Recap and Call to Action (00:19:56)
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

  In this insightful podcast episode, Coach Chris Cotton delves into the evolving dynamics of auto repair shops by exploring the transition of technicians into service advisor roles. Initially harboring skepticism about this shift, Chris has become a strong advocate, recognizing the distinct advantages that technicians offer when they step into advisory positions. He emphasizes that their deep technical knowledge and adept problem-solving abilities can significantly enhance the customer experience.

  Chris underscores the critical role of comprehensive training and mentorship programs in equipping technicians with the necessary communication and interpersonal skills required for their new roles. He acknowledges common concerns, such as the potential depletion of technical talent on the shop floor and the financial implications of such transitions. However, he presents a compelling argument that elevating technicians to service advisor roles can lead to increased customer trust, improved shop efficiency, and ultimately, higher revenue.

  The episode, sponsored by Shop Marketing Pros, serves as a call to action for shop owners to prioritize the growth and development of their employees. By investing in their workforce, shop owners can cultivate a more knowledgeable and versatile team, capable of driving the business forward in a competitive market. Chris's insights provide a roadmap for successfully navigating this transition, ensuring that both the shop and its employees thrive.

  • Introduction to the Episode (00:00:19)
  • Changing Perspectives on Technicians as Advisors (00:01:30)
  • The Role of Technicians in Service (00:02:53)
  • Personal Experience with Technicians (00:03:53)
  • Staffing Challenges in Auto Repair (00:06:10)
  • Understanding the Service Advisor Role (00:08:31)
  • Why Technicians Make Great Advisors (00:09:41)
  • Concerns About Transitioning Technicians (00:12:05)
  • Training and Support for Technicians (00:16:46)
  • Business Case for Promoting Technicians (00:17:42)
  • Future Planning for Service Advisors (00:18:50)
  • Recap and Call to Action (00:19:56)
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>b58cf08d-048e-437e-8bf1-81a8060fcc94Mon, 10 Feb 2025 00:15:00 -040018:51falsefull201201Celebrating 200 Episodes: Key Insights for Auto Repair Shop Owners to Thrive and SucceedThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In the 200th episode of "The Weekly Blitz," Coach Chris Cotton marks a significant milestone for the podcast by taking a moment to reflect on the journey over the past year. He shares personal anecdotes that resonate with the audience, including a heartfelt update on Kimberly, who made the selfless decision to donate a kidney to her brother, highlighting the profound impact of family and generosity.

  Chris delves into key topics that are crucial for auto repair shop owners, offering insights and advice that are both practical and forward-thinking. One of the main discussions revolves around the concept of adopting a four-day workweek. He explores the potential benefits this can bring, such as improved work-life balance for employees, increased productivity, and enhanced job satisfaction, while also addressing the challenges and considerations that come with implementing such a change.

  Another focal point of the episode is the distinction between commitment and mere interest. Chris emphasizes that true success in business requires a deep commitment, rather than just a passing interest. He encourages shop owners to fully dedicate themselves to their goals and to cultivate a mindset that prioritizes long-term success over short-term gains.

  The benefits of business coaching are also highlighted, with Chris advocating for the value of having a mentor or coach to guide business owners through the complexities of running an auto repair shop. He shares how coaching can provide clarity, accountability, and strategic direction, ultimately leading to more effective decision-making and business growth.

  Throughout the episode, Chris underscores the importance of professionalism within the industry. He stresses that maintaining high standards of professionalism not only enhances the reputation of individual shops but also elevates the industry as a whole.

  In addition, he encourages listeners to take advantage of the marketing resources offered by the podcast's sponsor, Shop Marketing Pros. He explains how utilizing these resources can help shop owners effectively reach their target audience, build their brand, and drive business success.

  Overall, the episode serves as both a retrospective on the past year's achievements and a motivational message aimed at inspiring business improvement. Chris Cotton's insights and stories provide valuable lessons and encouragement for auto repair shop owners looking to elevate their businesses to new heights.

  Introduction to the Podcast (00:00:11)

  • Overview of the podcast's purpose and the value it offers to auto repair businesses.
  • Celebrating Episode 200 (00:01:08)
  • Kimberly's Kidney Donation (00:02:06)
  • Highlighting Episode 164 - Unlocking Greatness (00:04:21)
  • Highlighting Episode 170 - Four Day Workweek (00:05:24)
  • Preparing for 2025 (00:07:42)
  • Highlighting Episode 172 - Commitment vs. Interest (00:08:46)
  • Highlighting Episode 175 - The Pumpkin Patch (00:09:58)
  • Highlighting Episode 180 - Profit First (00:11:11)
  • Highlighting Episode 185 - Mom and Pop Shops (00:12:00)
  • Highlighting Episode 186 - Coached vs. Uncoached (00:12:46)
  • Highlighting Episode 187 - Project Alpha (00:13:05)
  • Highlighting Episode 189 - Impact of Politics (00:13:55)
  • Highlighting Episode 192 - Self-Obstruction (00:14:20)
  • Highlighting Episode 193 - Being the Best Shop (00:14:46)
  • Highlighting Episode 197 - Chris's Favorite Things (00:15:30)
  • Looking Ahead to Episodes 201 and 202 (00:15:50)
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In the 200th episode of "The Weekly Blitz," Coach Chris Cotton marks a significant milestone for the podcast by taking a moment to reflect on the journey over the past year. He shares personal anecdotes that resonate with the audience, including a heartfelt update on Kimberly, who made the selfless decision to donate a kidney to her brother, highlighting the profound impact of family and generosity.

  Chris delves into key topics that are crucial for auto repair shop owners, offering insights and advice that are both practical and forward-thinking. One of the main discussions revolves around the concept of adopting a four-day workweek. He explores the potential benefits this can bring, such as improved work-life balance for employees, increased productivity, and enhanced job satisfaction, while also addressing the challenges and considerations that come with implementing such a change.

  Another focal point of the episode is the distinction between commitment and mere interest. Chris emphasizes that true success in business requires a deep commitment, rather than just a passing interest. He encourages shop owners to fully dedicate themselves to their goals and to cultivate a mindset that prioritizes long-term success over short-term gains.

  The benefits of business coaching are also highlighted, with Chris advocating for the value of having a mentor or coach to guide business owners through the complexities of running an auto repair shop. He shares how coaching can provide clarity, accountability, and strategic direction, ultimately leading to more effective decision-making and business growth.

  Throughout the episode, Chris underscores the importance of professionalism within the industry. He stresses that maintaining high standards of professionalism not only enhances the reputation of individual shops but also elevates the industry as a whole.

  In addition, he encourages listeners to take advantage of the marketing resources offered by the podcast's sponsor, Shop Marketing Pros. He explains how utilizing these resources can help shop owners effectively reach their target audience, build their brand, and drive business success.

  Overall, the episode serves as both a retrospective on the past year's achievements and a motivational message aimed at inspiring business improvement. Chris Cotton's insights and stories provide valuable lessons and encouragement for auto repair shop owners looking to elevate their businesses to new heights.

  Introduction to the Podcast (00:00:11)

  • Overview of the podcast's purpose and the value it offers to auto repair businesses.
  • Celebrating Episode 200 (00:01:08)
  • Kimberly's Kidney Donation (00:02:06)
  • Highlighting Episode 164 - Unlocking Greatness (00:04:21)
  • Highlighting Episode 170 - Four Day Workweek (00:05:24)
  • Preparing for 2025 (00:07:42)
  • Highlighting Episode 172 - Commitment vs. Interest (00:08:46)
  • Highlighting Episode 175 - The Pumpkin Patch (00:09:58)
  • Highlighting Episode 180 - Profit First (00:11:11)
  • Highlighting Episode 185 - Mom and Pop Shops (00:12:00)
  • Highlighting Episode 186 - Coached vs. Uncoached (00:12:46)
  • Highlighting Episode 187 - Project Alpha (00:13:05)
  • Highlighting Episode 189 - Impact of Politics (00:13:55)
  • Highlighting Episode 192 - Self-Obstruction (00:14:20)
  • Highlighting Episode 193 - Being the Best Shop (00:14:46)
  • Highlighting Episode 197 - Chris's Favorite Things (00:15:30)
  • Looking Ahead to Episodes 201 and 202 (00:15:50)
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>27c43bad-1e88-4f7f-98a2-3e3e0d3876a1Mon, 03 Feb 2025 00:15:00 -040015:15falsefull200200What Are Men Thinking? The Hidden Burdens We Carry [E199]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  
  

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

  
  

  In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching delves deeply into the critical topic of men's emotional health, shedding light on the often-overlooked societal pressures that inhibit emotional expression among men. Coach Cotton begins by exploring how traditional societal norms and expectations have historically dictated that men should be stoic and unemotional, leading many to suppress their feelings. This suppression, he explains, can result in emotional bottlenecks, where unresolved emotions accumulate and eventually manifest as stress, anxiety, or even depression.

  
  

  Coach Cotton highlights the unhealthy coping mechanisms that many men resort to as a consequence of this emotional suppression, such as substance abuse, aggression, or withdrawal from social interactions. He stresses the importance of recognizing these patterns and seeking healthier outlets for emotional expression.

  
  

  A significant portion of the discussion is dedicated to the necessity of building supportive networks. Coach Cotton underscores the value of having a community or a circle of friends and family who provide a safe space for men to express their emotions without judgment. He warns against the dangers of toxic relationships that can exacerbate feelings of inadequacy or reinforce harmful stereotypes about masculinity.

  
  

  Furthermore, Coach Cotton advocates for men to embrace vulnerability as a strength rather than a weakness. He encourages men to open up about their struggles and emotions, which can lead to deeper connections and a more fulfilling life. Finding one's purpose is another key theme in the episode. Coach Cotton explains that having a sense of purpose can provide direction and motivation, helping men navigate life's challenges with resilience and optimism.

  
  

  Finally, he emphasizes the importance of celebrating small victories. By acknowledging and appreciating these achievements, men can build confidence and foster a healthier emotional landscape. This, in turn, contributes to both personal and professional success, as a balanced emotional state enhances decision-making, creativity, and interpersonal relationships.

  
  

  Overall, Coach Chris Cotton's insights offer a comprehensive guide for men seeking to improve their emotional well-being and lead more fulfilling lives.

  
  

  Introduction to the Episode (00:00:12)

  Coach Chris Cotton introduces the episode and its purpose in supercharging auto repair businesses.

  
  

  Promise of Support (00:01:16)

  Chris assures listeners he understands men's emotional struggles and aims to address them in this episode.

  
  

  Understanding Men's Thoughts (00:02:24)

  Exploration of the complexities behind what men are thinking and the burdens they carry.

  
  

  The Challenge of Expressing Feelings (00:03:34)

  Discussion on societal pressures that prevent men from expressing their emotions.

  
  

  Emotional Bottlenecks (00:04:53)

  Chris highlights how men are conditioned to suppress emotions, leading to overwhelming burdens.

  
  

  Avoiding Conflict and Unhealthy Outlets (00:06:02)

  Men often shut down or resort to unhealthy coping mechanisms instead of expressing feelings.

  
  

  Lack of Tools for Emotional Expression (00:07:26)

  Men struggle to find the language and tools to process their emotions effectively.

  
  

  The Stigma of Vulnerability (00:08:43)

  Fear of ridicule prevents men from opening up about their feelings to trusted circles.

  
  

  Identifying Toxic Relationships (00:09:50)

  Chris emphasizes the importance of surrounding oneself with supportive rather than negative influences.

  
  

  The Importance of Purpose (00:10:56)

  Discussion on how having a purpose is crucial for men's emotional well-being and motivation.

  
  

  Consequences of Losing Purpose (00:12:06)

  Exploration of how a lack of purpose can lead to stagnation and negative behaviors.

  
  

  Embracing Failure as Necessary (00:12:20)

  Chris shares that failure is inevitable and essential for growth and success.

  
  

  Building a New Narrative for Men (00:13:20)

  Men need safe spaces to express vulnerability and support each other.

  
  

  Finding the Right Support System (00:14:28)

  Importance of seeking out positive influences and accountability in personal and professional life.

  
  

  Practical Steps Toward Purpose (00:15:39)

  Encouragement to evaluate emotional toolkits and relationships to foster personal growth.

  
  

  Starting the Conversation (00:16:38)

  Chris urges men to open up about their thoughts and feelings with trusted individuals.

  
  

  Conclusion and Call to Action (00:17:35)

  Final encouragement to find purpose, surround oneself with the right people, and embrace the journey.

  
  

  Connect with Chris:

  
  

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  
  

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

  
  

  In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching delves deeply into the critical topic of men's emotional health, shedding light on the often-overlooked societal pressures that inhibit emotional expression among men. Coach Cotton begins by exploring how traditional societal norms and expectations have historically dictated that men should be stoic and unemotional, leading many to suppress their feelings. This suppression, he explains, can result in emotional bottlenecks, where unresolved emotions accumulate and eventually manifest as stress, anxiety, or even depression.

  
  

  Coach Cotton highlights the unhealthy coping mechanisms that many men resort to as a consequence of this emotional suppression, such as substance abuse, aggression, or withdrawal from social interactions. He stresses the importance of recognizing these patterns and seeking healthier outlets for emotional expression.

  
  

  A significant portion of the discussion is dedicated to the necessity of building supportive networks. Coach Cotton underscores the value of having a community or a circle of friends and family who provide a safe space for men to express their emotions without judgment. He warns against the dangers of toxic relationships that can exacerbate feelings of inadequacy or reinforce harmful stereotypes about masculinity.

  
  

  Furthermore, Coach Cotton advocates for men to embrace vulnerability as a strength rather than a weakness. He encourages men to open up about their struggles and emotions, which can lead to deeper connections and a more fulfilling life. Finding one's purpose is another key theme in the episode. Coach Cotton explains that having a sense of purpose can provide direction and motivation, helping men navigate life's challenges with resilience and optimism.

  
  

  Finally, he emphasizes the importance of celebrating small victories. By acknowledging and appreciating these achievements, men can build confidence and foster a healthier emotional landscape. This, in turn, contributes to both personal and professional success, as a balanced emotional state enhances decision-making, creativity, and interpersonal relationships.

  
  

  Overall, Coach Chris Cotton's insights offer a comprehensive guide for men seeking to improve their emotional well-being and lead more fulfilling lives.

  
  

  Introduction to the Episode (00:00:12)

  Coach Chris Cotton introduces the episode and its purpose in supercharging auto repair businesses.

  
  

  Promise of Support (00:01:16)

  Chris assures listeners he understands men's emotional struggles and aims to address them in this episode.

  
  

  Understanding Men's Thoughts (00:02:24)

  Exploration of the complexities behind what men are thinking and the burdens they carry.

  
  

  The Challenge of Expressing Feelings (00:03:34)

  Discussion on societal pressures that prevent men from expressing their emotions.

  
  

  Emotional Bottlenecks (00:04:53)

  Chris highlights how men are conditioned to suppress emotions, leading to overwhelming burdens.

  
  

  Avoiding Conflict and Unhealthy Outlets (00:06:02)

  Men often shut down or resort to unhealthy coping mechanisms instead of expressing feelings.

  
  

  Lack of Tools for Emotional Expression (00:07:26)

  Men struggle to find the language and tools to process their emotions effectively.

  
  

  The Stigma of Vulnerability (00:08:43)

  Fear of ridicule prevents men from opening up about their feelings to trusted circles.

  
  

  Identifying Toxic Relationships (00:09:50)

  Chris emphasizes the importance of surrounding oneself with supportive rather than negative influences.

  
  

  The Importance of Purpose (00:10:56)

  Discussion on how having a purpose is crucial for men's emotional well-being and motivation.

  
  

  Consequences of Losing Purpose (00:12:06)

  Exploration of how a lack of purpose can lead to stagnation and negative behaviors.

  
  

  Embracing Failure as Necessary (00:12:20)

  Chris shares that failure is inevitable and essential for growth and success.

  
  

  Building a New Narrative for Men (00:13:20)

  Men need safe spaces to express vulnerability and support each other.

  
  

  Finding the Right Support System (00:14:28)

  Importance of seeking out positive influences and accountability in personal and professional life.

  
  

  Practical Steps Toward Purpose (00:15:39)

  Encouragement to evaluate emotional toolkits and relationships to foster personal growth.

  
  

  Starting the Conversation (00:16:38)

  Chris urges men to open up about their thoughts and feelings with trusted individuals.

  
  

  Conclusion and Call to Action (00:17:35)

  Final encouragement to find purpose, surround oneself with the right people, and embrace the journey.

  
  

  Connect with Chris:

  
  

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>b4e039e0-5707-4bd5-abec-3d1d2d3b4a8fMon, 27 Jan 2025 00:15:00 -040014:52falsefull199199Are You Prepared for the Unexpected Loss of a Loved One? [E198]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

  
  

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  
  

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  In this episode of "The Weekly Blitz," host Coach Chris Cotton opens up about his deeply personal journey with grief following the passing of his beloved wife Kimberly's mother on New Year's Eve. With heartfelt sincerity, he delves into the complex and often overwhelming stages of grief, sharing insights and reflections from his own experience. Chris emphasizes the crucial importance of being prepared for the inevitable reality of loss, introducing listeners to the "red envelope yellow envelope" concept. This thoughtful approach involves meticulously documenting essential information and end-of-life plans, ensuring that loved ones are not left in the dark during times of emotional turmoil.

  
  

  Chris underscores the necessity of having those often uncomfortable yet vital conversations about end-of-life wishes and preparations. By addressing these topics head-on, individuals can significantly ease the burden on their families and friends, allowing them to focus on healing and remembrance rather than logistical challenges. Throughout the episode, Chris also touches on the emotional and spiritual dimensions of grief, offering guidance and support to those navigating similar paths.

  He encourages listeners to prioritize self-care and preparedness, not only in their personal lives but also within their business endeavors. By fostering a mindset of readiness and resilience, individuals can better cope with the unpredictable nature of life and loss. Through his candid storytelling and practical advice, Coach Chris Cotton provides a compassionate and empowering message, reminding us all of the strength found in vulnerability and the peace that comes from being prepared.

  
  

  Introduction to the Episode (00:00:01)

  • Coach Chris Cotton introduces the podcast and its focus on auto repair business insights.
  
  

  Happy New Year Message (00:01:13)

  • Chris shares a New Year greeting and hints at personal challenges faced recently.
  
  

  Discussion of Loss (00:02:29)

  • Chris reflects on the passing of Kimberly's mother and the impact on their family.
  
  

  Red Envelope Yellow Envelope Concept (00:03:46)

  • Importance of planning for unexpected events is emphasized through personal experiences.
  
  

  The Emotional Toll of Grief (00:06:50)

  • Chris describes the emotional reactions and support needed during grief.
  
  

  Organizing Affairs for Loved Ones (00:08:18)

  • Advice on preparing personal and business affairs to ease burdens on family.
  
  

  The Stages of Grief (00:10:27)

  • Chris outlines the stages of grief observed in Kimberly's reactions to loss.
  
  

  Denial and Anger Stages (00:11:38)

  • Discussion of denial and anger stages in the grieving process.
  
  

  Bargaining Stage of Grief (00:13:08)

  • Explains how bargaining manifests in thoughts of regret and "what if" scenarios.
  
  

  Depression and Acceptance Stages (00:15:12)

  • Chris describes the transition between depression and acceptance in the grieving process.
  
  

  Call to Action for Planning (00:16:28)

  • Encouragement to have plans in place for end-of-life situations to support loved ones.
  
  

  Importance of Life Stories (00:17:47)

  • Chris stresses the need to document loved ones' life stories before it's too late.
  
  

  Final Thoughts on Grief and Readiness (00:19:00)

  • Reflection on being spiritually and emotionally prepared for life's uncertainties.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

  
  

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  
  

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  In this episode of "The Weekly Blitz," host Coach Chris Cotton opens up about his deeply personal journey with grief following the passing of his beloved wife Kimberly's mother on New Year's Eve. With heartfelt sincerity, he delves into the complex and often overwhelming stages of grief, sharing insights and reflections from his own experience. Chris emphasizes the crucial importance of being prepared for the inevitable reality of loss, introducing listeners to the "red envelope yellow envelope" concept. This thoughtful approach involves meticulously documenting essential information and end-of-life plans, ensuring that loved ones are not left in the dark during times of emotional turmoil.

  
  

  Chris underscores the necessity of having those often uncomfortable yet vital conversations about end-of-life wishes and preparations. By addressing these topics head-on, individuals can significantly ease the burden on their families and friends, allowing them to focus on healing and remembrance rather than logistical challenges. Throughout the episode, Chris also touches on the emotional and spiritual dimensions of grief, offering guidance and support to those navigating similar paths.

  He encourages listeners to prioritize self-care and preparedness, not only in their personal lives but also within their business endeavors. By fostering a mindset of readiness and resilience, individuals can better cope with the unpredictable nature of life and loss. Through his candid storytelling and practical advice, Coach Chris Cotton provides a compassionate and empowering message, reminding us all of the strength found in vulnerability and the peace that comes from being prepared.

  
  

  Introduction to the Episode (00:00:01)

  • Coach Chris Cotton introduces the podcast and its focus on auto repair business insights.
  
  

  Happy New Year Message (00:01:13)

  • Chris shares a New Year greeting and hints at personal challenges faced recently.
  
  

  Discussion of Loss (00:02:29)

  • Chris reflects on the passing of Kimberly's mother and the impact on their family.
  
  

  Red Envelope Yellow Envelope Concept (00:03:46)

  • Importance of planning for unexpected events is emphasized through personal experiences.
  
  

  The Emotional Toll of Grief (00:06:50)

  • Chris describes the emotional reactions and support needed during grief.
  
  

  Organizing Affairs for Loved Ones (00:08:18)

  • Advice on preparing personal and business affairs to ease burdens on family.
  
  

  The Stages of Grief (00:10:27)

  • Chris outlines the stages of grief observed in Kimberly's reactions to loss.
  
  

  Denial and Anger Stages (00:11:38)

  • Discussion of denial and anger stages in the grieving process.
  
  

  Bargaining Stage of Grief (00:13:08)

  • Explains how bargaining manifests in thoughts of regret and "what if" scenarios.
  
  

  Depression and Acceptance Stages (00:15:12)

  • Chris describes the transition between depression and acceptance in the grieving process.
  
  

  Call to Action for Planning (00:16:28)

  • Encouragement to have plans in place for end-of-life situations to support loved ones.
  
  

  Importance of Life Stories (00:17:47)

  • Chris stresses the need to document loved ones' life stories before it's too late.
  
  

  Final Thoughts on Grief and Readiness (00:19:00)

  • Reflection on being spiritually and emotionally prepared for life's uncertainties.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>b0734bf1-c513-410f-b2c9-1c727c4d2b9bMon, 20 Jan 2025 00:15:00 -040016:11falsefull198198Chris' Favorite Things! [E197]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses as they look towards 2025. Chris underscores the critical importance of adopting innovative tools and technologies, which are essential for improving transparency, customer communication, and operational efficiency within the auto repair industry.

  He delves into key software solutions that are making waves in the industry, such as Tech Metric, Auto Octo Rocket, Parts Tech, Auto Ops, Shop Marketing Pros, and Cinch. For each of these solutions, Chris provides a detailed explanation of how they contribute to creating better customer experiences and ultimately increasing revenue. For instance, TeckMetric is highlighted for its ability to streamline shop management processes, while AutoOps is praised for enhancing customer interaction through advanced communication tools. Parts Tech is noted for its efficient parts procurement system, and Auto Ops is recognized for optimizing scheduling and workflow management. Shop Marketing Pros is commended for its effective marketing strategies that help shops reach a broader audience, and Cinch is appreciated for its role in simplifying financial transactions and reporting.

  Throughout the episode, Chris encourages shop owners to take a step back and reflect on their current practices. He stresses the importance of committing to changes that will drive success in the new year, urging them to embrace these technological advancements to stay competitive in an ever-evolving market. By doing so, shop owners can not only improve their operational efficiency but also enhance customer satisfaction, leading to increased loyalty and business growth.

  ntroduction to the Episode (00:00:05)

  • Coach Chris Cotton introduces the podcast, emphasizing industry expertise and innovation for auto repair businesses.
  
  

  Reflecting on 2024 (00:01:09)

  • Chris discusses the end of 2024 and encourages listeners to consider their commitments for the upcoming year.
  
  

  Chris's Favorite Tools (00:02:14)

  • Chris shares his favorite tools and technologies that enhance customer experience and team efficiency in his shop.
  
  

  Tech Metric Overview (00:03:24)

  • Tech Metric is highlighted as the foundational software for operations, promoting a paperless environment.
  
  

  DVI Process Importance (00:04:36)

  • The DVI process is discussed as crucial for transparency and customer trust through visual communication.
  
  

  Tire Connect Feature (00:07:02)

  • Chris explains the benefits of Tire Connect for quoting tires and integrating with the shop's website for sales.
  
  

  Using Auto Octo Rocket (00:08:23)

  • Auto Octo Rocket is presented as a tool for analyzing shop performance and forecasting financial goals.
  
  

  Parts Tech Benefits (00:09:28)

  • Parts Tech simplifies parts procurement, streamlining the ordering process and improving efficiency.
  
  

  Canned Jobs and ChatGPT (00:10:33)

  • Chris discusses using canned jobs for diagnostics and how ChatGPT aids in creating effective job descriptions.
  
  

  BG Can Jobs Feature (00:11:49)

  • The BG can jobs feature in Tech Metric is emphasized for recommending high-quality services to customers.
  
  

  All Data for Technical Information (00:12:49)

  • All Data is introduced as an essential tool for accessing technical information and repair procedures.
  
  

  Auto Ops for Scheduling (00:12:49)

  • Auto Ops is described as a user-friendly scheduling solution that improves customer communication and efficiency.
  
  

  Marketing with Shop Marketing Pros (00:15:15)

  • Chris praises Shop Marketing Pros for enhancing his shop's online presence and generating quality leads.
  
  

  Google Service Ads Success (00:16:17)

  • Chris shares positive results from Google Service Ads, highlighting their effectiveness in attracting new customers.
  
  

  Customer Retention with Cinch (00:17:17)

  • Cinch is introduced as a customer retention tool that improves data capture and review management.
  
  

  Boosting Reviews with Cinch (00:19:57)

  • Cinch's impact on increasing online reviews and customer engagement is discussed, showcasing significant improvements.
  
  

  Custom Campaigns with Cinch (00:21:04)

  • Chris details custom campaigns in Cinch for personalized customer follow-ups and tracking ROI effectively.
  
  

  Introduction to Tools (00:22:11)

  • Chris discusses essential tools that enhance shop efficiency, customer friendliness, and profitability.
  
  

  Shoutout to Sponsor (00:22:11)

  • He recommends Shop Marketing Pros for effective marketing strategies that drive customer engagement.
  
  

  Closing Remarks (00:23:13)

  • Chris encourages a positive mindset and thanks listeners for tuning in to the episode.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses as they look towards 2025. Chris underscores the critical importance of adopting innovative tools and technologies, which are essential for improving transparency, customer communication, and operational efficiency within the auto repair industry.

  He delves into key software solutions that are making waves in the industry, such as Tech Metric, Auto Octo Rocket, Parts Tech, Auto Ops, Shop Marketing Pros, and Cinch. For each of these solutions, Chris provides a detailed explanation of how they contribute to creating better customer experiences and ultimately increasing revenue. For instance, TeckMetric is highlighted for its ability to streamline shop management processes, while AutoOps is praised for enhancing customer interaction through advanced communication tools. Parts Tech is noted for its efficient parts procurement system, and Auto Ops is recognized for optimizing scheduling and workflow management. Shop Marketing Pros is commended for its effective marketing strategies that help shops reach a broader audience, and Cinch is appreciated for its role in simplifying financial transactions and reporting.

  Throughout the episode, Chris encourages shop owners to take a step back and reflect on their current practices. He stresses the importance of committing to changes that will drive success in the new year, urging them to embrace these technological advancements to stay competitive in an ever-evolving market. By doing so, shop owners can not only improve their operational efficiency but also enhance customer satisfaction, leading to increased loyalty and business growth.

  ntroduction to the Episode (00:00:05)

  • Coach Chris Cotton introduces the podcast, emphasizing industry expertise and innovation for auto repair businesses.
  
  

  Reflecting on 2024 (00:01:09)

  • Chris discusses the end of 2024 and encourages listeners to consider their commitments for the upcoming year.
  
  

  Chris's Favorite Tools (00:02:14)

  • Chris shares his favorite tools and technologies that enhance customer experience and team efficiency in his shop.
  
  

  Tech Metric Overview (00:03:24)

  • Tech Metric is highlighted as the foundational software for operations, promoting a paperless environment.
  
  

  DVI Process Importance (00:04:36)

  • The DVI process is discussed as crucial for transparency and customer trust through visual communication.
  
  

  Tire Connect Feature (00:07:02)

  • Chris explains the benefits of Tire Connect for quoting tires and integrating with the shop's website for sales.
  
  

  Using Auto Octo Rocket (00:08:23)

  • Auto Octo Rocket is presented as a tool for analyzing shop performance and forecasting financial goals.
  
  

  Parts Tech Benefits (00:09:28)

  • Parts Tech simplifies parts procurement, streamlining the ordering process and improving efficiency.
  
  

  Canned Jobs and ChatGPT (00:10:33)

  • Chris discusses using canned jobs for diagnostics and how ChatGPT aids in creating effective job descriptions.
  
  

  BG Can Jobs Feature (00:11:49)

  • The BG can jobs feature in Tech Metric is emphasized for recommending high-quality services to customers.
  
  

  All Data for Technical Information (00:12:49)

  • All Data is introduced as an essential tool for accessing technical information and repair procedures.
  
  

  Auto Ops for Scheduling (00:12:49)

  • Auto Ops is described as a user-friendly scheduling solution that improves customer communication and efficiency.
  
  

  Marketing with Shop Marketing Pros (00:15:15)

  • Chris praises Shop Marketing Pros for enhancing his shop's online presence and generating quality leads.
  
  

  Google Service Ads Success (00:16:17)

  • Chris shares positive results from Google Service Ads, highlighting their effectiveness in attracting new customers.
  
  

  Customer Retention with Cinch (00:17:17)

  • Cinch is introduced as a customer retention tool that improves data capture and review management.
  
  

  Boosting Reviews with Cinch (00:19:57)

  • Cinch's impact on increasing online reviews and customer engagement is discussed, showcasing significant improvements.
  
  

  Custom Campaigns with Cinch (00:21:04)

  • Chris details custom campaigns in Cinch for personalized customer follow-ups and tracking ROI effectively.
  
  

  Introduction to Tools (00:22:11)

  • Chris discusses essential tools that enhance shop efficiency, customer friendliness, and profitability.
  
  

  Shoutout to Sponsor (00:22:11)

  • He recommends Shop Marketing Pros for effective marketing strategies that drive customer engagement.
  
  

  Closing Remarks (00:23:13)

  • Chris encourages a positive mindset and thanks listeners for tuning in to the episode.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>ab137d2a-75bc-413b-8841-52b57b8cd1c0Mon, 30 Dec 2024 00:15:00 -040019:08falsefull197197How to Increase Customer Trust and Sales with Effective Financing Solutions [E196]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the critical need for auto repair shops to offer customer financing options, a topic of growing importance in the industry. He begins by addressing the pressing challenges that many auto repair shops face today, such as low car counts and declining repair orders. These issues can significantly impact a shop's bottom line, making it essential for shop owners to find innovative solutions to attract and retain customers.

  Chris emphasizes that offering multiple financing options can be a game-changer for both customers and auto repair shops. For customers, financing provides a way to manage unexpected repair costs without straining their budgets. This is particularly important in situations where a sudden car breakdown can lead to financial stress. By providing flexible payment solutions, shops can help alleviate this burden, making it easier for customers to approve necessary repairs.

  Throughout the episode, Chris shares valuable insights on various financing providers available in the market. He discusses the pros and cons of each, helping shop owners make informed decisions about which providers might best suit their needs and those of their customers. Chris also highlights the benefits of financing for auto repair shops, such as increased sales, improved customer satisfaction, and enhanced customer loyalty.

  Furthermore, Chris offers practical strategies for effectively communicating financing options to customers. He stresses the importance of clear and transparent communication, ensuring that customers fully understand their financing choices and the terms involved. By doing so, shops can build trust and foster long-term relationships with their clientele.

  The episode also features a sponsorship mention for Shop Marketing Pros, a marketing company specializing in services for auto repair shops. Shop Marketing Pros is recognized for its expertise in helping shops enhance their marketing efforts, attract more customers, and ultimately grow their businesses. Their sponsorship underscores the importance of strategic marketing in conjunction with offering financing options, as both elements are crucial for the success of modern auto repair shops.

  Introduction to Financing (00:01:26)

  • Discussion on the importance of financing options for customers in auto repair shops.
  
  

  Current Challenges in Auto Repair (00:02:38)

  • Overview of low car counts and declining average repair orders affecting repair shops.
  
  

  Importance of Customer Financing (00:03:43)

  • Financing options are essential for building consumer trust and increasing average repair orders.
  
  

  Unexpected Expenses and Financing Solutions (00:04:58)

  • Highlighting how financing helps customers manage unexpected repair costs effectively.
  
  

  Types of Financing Options (00:06:10)

  • Introduction to various financing providers and their benefits for customers and shops.
  
  

  Making Financing Accessible (00:08:17)

  • Strategies for simplifying the financing process and making it more accessible to customers.
  
  

  Communicating Financing Options (00:09:27)

  • Importance of consistently informing customers about financing options at every touchpoint.
  
  

  Benefits of Offering Financing (00:12:50)

  • Discussing how financing increases average repair orders and customer retention.
  
  

  Call to Action for Shops (00:13:56)

  • Encouragement for shops to start offering and promoting financing options to enhance customer relationships.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.

  Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the critical need for auto repair shops to offer customer financing options, a topic of growing importance in the industry. He begins by addressing the pressing challenges that many auto repair shops face today, such as low car counts and declining repair orders. These issues can significantly impact a shop's bottom line, making it essential for shop owners to find innovative solutions to attract and retain customers.

  Chris emphasizes that offering multiple financing options can be a game-changer for both customers and auto repair shops. For customers, financing provides a way to manage unexpected repair costs without straining their budgets. This is particularly important in situations where a sudden car breakdown can lead to financial stress. By providing flexible payment solutions, shops can help alleviate this burden, making it easier for customers to approve necessary repairs.

  Throughout the episode, Chris shares valuable insights on various financing providers available in the market. He discusses the pros and cons of each, helping shop owners make informed decisions about which providers might best suit their needs and those of their customers. Chris also highlights the benefits of financing for auto repair shops, such as increased sales, improved customer satisfaction, and enhanced customer loyalty.

  Furthermore, Chris offers practical strategies for effectively communicating financing options to customers. He stresses the importance of clear and transparent communication, ensuring that customers fully understand their financing choices and the terms involved. By doing so, shops can build trust and foster long-term relationships with their clientele.

  The episode also features a sponsorship mention for Shop Marketing Pros, a marketing company specializing in services for auto repair shops. Shop Marketing Pros is recognized for its expertise in helping shops enhance their marketing efforts, attract more customers, and ultimately grow their businesses. Their sponsorship underscores the importance of strategic marketing in conjunction with offering financing options, as both elements are crucial for the success of modern auto repair shops.

  Introduction to Financing (00:01:26)

  • Discussion on the importance of financing options for customers in auto repair shops.
  
  

  Current Challenges in Auto Repair (00:02:38)

  • Overview of low car counts and declining average repair orders affecting repair shops.
  
  

  Importance of Customer Financing (00:03:43)

  • Financing options are essential for building consumer trust and increasing average repair orders.
  
  

  Unexpected Expenses and Financing Solutions (00:04:58)

  • Highlighting how financing helps customers manage unexpected repair costs effectively.
  
  

  Types of Financing Options (00:06:10)

  • Introduction to various financing providers and their benefits for customers and shops.
  
  

  Making Financing Accessible (00:08:17)

  • Strategies for simplifying the financing process and making it more accessible to customers.
  
  

  Communicating Financing Options (00:09:27)

  • Importance of consistently informing customers about financing options at every touchpoint.
  
  

  Benefits of Offering Financing (00:12:50)

  • Discussing how financing increases average repair orders and customer retention.
  
  

  Call to Action for Shops (00:13:56)

  • Encouragement for shops to start offering and promoting financing options to enhance customer relationships.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>e5c9928c-b2ce-4c6b-b03f-b7f97895f5ccMon, 23 Dec 2024 00:15:00 -040013:19falsefull196196Unlocking the Secrets to Parts Cost Management: Boost Your Shop’s Bottom Line! [E195]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching provides an in-depth exploration of managing parts costs in auto repair businesses, a critical aspect of maintaining profitability and efficiency. He begins by outlining effective strategies for handling core returns, which are essential for recouping costs and maintaining good relationships with suppliers. Chris emphasizes the importance of having a systematic approach to managing new part returns, ensuring that any defective or unnecessary parts are returned promptly to avoid unnecessary expenses.

  Furthermore, Chris highlights the significance of a well-organized receiving process. By implementing clear procedures and assigning accountability, auto repair shops can minimize errors and streamline operations. This organized approach not only reduces costs but also enhances the overall workflow within the shop.

  In addition to parts management, Chris discusses the often-overlooked area of shop supplies. He stresses the need for careful monitoring and management of these supplies to prevent waste and ensure that they contribute positively to the shop's bottom line. Implementing a structured parts matrix is another key strategy Chris recommends. This matrix helps in setting appropriate pricing levels for parts, ensuring that the shop remains competitive while also maintaining healthy profit margins.

  Chris also underscores the necessity of regularly evaluating these processes. By doing so, auto repair businesses can adapt to market trends and inflation, ensuring that their strategies remain effective and relevant in a constantly changing industry landscape.

  Sponsored by Shop Marketing Pros, the episode also highlights the critical role of effective marketing strategies for auto repair shops. Chris points out that in addition to managing costs, attracting and retaining customers through strategic marketing is vital for the long-term success of any auto repair business. The sponsorship by Shop Marketing Pros serves as a reminder of the interconnectedness of operational efficiency and marketing prowess in driving business growth.

  Introduction to Parts Management (00:00:11)

  • Coach Chris Cotton introduces the importance of managing parts costs in auto repair shops.
  
  

  Core Returns Importance (00:02:13)

  • Discusses the significance of tracking core returns to avoid losing money on refundable deposits.
  
  

  New Part Returns Management (00:04:40)

  • Explains how to manage new part returns to minimize errors and losses.
  
  

  Receiving Process for Parts (00:07:57)

  • Emphasizes the need for an organized receiving process to prevent mix-ups and errors.
  
  

  Shop Supplies Overview (00:10:49)

  • Highlights the importance of shop supplies in parts costs and how to manage them effectively.
  
  

  Parts Matrix Implementation (00:14:28)

  • Discusses the necessity of using a structured parts matrix for pricing and profitability.
  
  

  Regular Evaluation of Processes (00:16:45)

  • Encourages regular evaluation of parts processes to ensure efficiency and adaptability in the business.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching provides an in-depth exploration of managing parts costs in auto repair businesses, a critical aspect of maintaining profitability and efficiency. He begins by outlining effective strategies for handling core returns, which are essential for recouping costs and maintaining good relationships with suppliers. Chris emphasizes the importance of having a systematic approach to managing new part returns, ensuring that any defective or unnecessary parts are returned promptly to avoid unnecessary expenses.

  Furthermore, Chris highlights the significance of a well-organized receiving process. By implementing clear procedures and assigning accountability, auto repair shops can minimize errors and streamline operations. This organized approach not only reduces costs but also enhances the overall workflow within the shop.

  In addition to parts management, Chris discusses the often-overlooked area of shop supplies. He stresses the need for careful monitoring and management of these supplies to prevent waste and ensure that they contribute positively to the shop's bottom line. Implementing a structured parts matrix is another key strategy Chris recommends. This matrix helps in setting appropriate pricing levels for parts, ensuring that the shop remains competitive while also maintaining healthy profit margins.

  Chris also underscores the necessity of regularly evaluating these processes. By doing so, auto repair businesses can adapt to market trends and inflation, ensuring that their strategies remain effective and relevant in a constantly changing industry landscape.

  Sponsored by Shop Marketing Pros, the episode also highlights the critical role of effective marketing strategies for auto repair shops. Chris points out that in addition to managing costs, attracting and retaining customers through strategic marketing is vital for the long-term success of any auto repair business. The sponsorship by Shop Marketing Pros serves as a reminder of the interconnectedness of operational efficiency and marketing prowess in driving business growth.

  Introduction to Parts Management (00:00:11)

  • Coach Chris Cotton introduces the importance of managing parts costs in auto repair shops.
  
  

  Core Returns Importance (00:02:13)

  • Discusses the significance of tracking core returns to avoid losing money on refundable deposits.
  
  

  New Part Returns Management (00:04:40)

  • Explains how to manage new part returns to minimize errors and losses.
  
  

  Receiving Process for Parts (00:07:57)

  • Emphasizes the need for an organized receiving process to prevent mix-ups and errors.
  
  

  Shop Supplies Overview (00:10:49)

  • Highlights the importance of shop supplies in parts costs and how to manage them effectively.
  
  

  Parts Matrix Implementation (00:14:28)

  • Discusses the necessity of using a structured parts matrix for pricing and profitability.
  
  

  Regular Evaluation of Processes (00:16:45)

  • Encourages regular evaluation of parts processes to ensure efficiency and adaptability in the business.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>fb6994f8-f052-47bc-bbd3-b57ffdd035c8Mon, 16 Dec 2024 00:15:00 -040016:09falsefull195195Transitioning from Technician to Shop Owner: Are You Prepared for the Change? [E194]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton takes center stage to expertly guide aspiring auto repair technicians through the intricate financial essentials necessary for launching a successful auto repair business. With his wealth of experience and knowledge, Chris delves into critical topics that form the backbone of a thriving business, such as budgeting, labor rates, and operating expenses. He offers a wealth of practical tips and real-life examples, ensuring that listeners can easily grasp and apply these concepts to their own ventures.

  Chris places a strong emphasis on the importance of maintaining a clear separation between personal and business finances, a fundamental practice that can prevent future financial complications and ensure the business's financial health. He also discusses the necessity of setting appropriate labor rates, a crucial factor that directly impacts profitability and competitiveness in the market. Understanding and managing costs is another key area Chris covers, providing insights into how technicians can effectively control expenses to maximize their business's financial performance.

  In addition to these financial fundamentals, Chris highlights the critical role of marketing in the success of an auto repair business. He promotes Shop Marketing Pros, a company renowned for its specialized services tailored to the needs of auto repair shops, underscoring the importance of leveraging expert marketing strategies to attract and retain customers.

  Overall, this episode serves as a comprehensive financial roadmap for technicians who aspire to transition into successful shop owners. With Chris Cotton's expert guidance, listeners are equipped with the knowledge and tools needed to navigate the financial landscape of the auto repair industry confidently.

  Introduction and Sponsorship (00:00:05)

  • Coach Chris Cotton introduces the podcast and promotes Shop Marketing Pros for auto repair business marketing.
  
  

  Post-Thanksgiving Reflections (00:01:05)

  • Chris shares insights on the light business week before Thanksgiving and discusses consultations with aspiring shop owners.
  
  

  Identifying Budgeting Challenges (00:02:09)

  • He addresses the common struggles of technicians transitioning to shop ownership, particularly with budgeting and resources.
  
  

  Building a Blueprint for Success (00:02:45)

  • Chris outlines the plan to create a financial blueprint for a potential shop owner, focusing on sales and budgeting.
  
  

  Location Considerations (00:03:06)

  • He emphasizes the importance of choosing a proper location for the shop to avoid community issues.
  
  

  Financial Planning for Owners (00:04:10)

  • Discussion on how aspiring owners can sustain their income and manage cash flow during absences.
  
  

  Understanding Business Expenses (00:05:06)

  • Chris highlights the various expenses involved in running a shop, including utilities and licensing fees.
  
  

  Starting with a Budget (00:06:17)

  • He discusses the importance of having a financial cushion and outlines options for starting on a budget.
  
  

  Labor Rate Calculation (00:07:24)

  • Chris explains how to determine the labor rate based on current earnings and benefits.
  
  

  Estimating Weekly Labor Sales (00:11:02)

  • He calculates potential labor sales for a week based on the established labor rate and hours worked.
  
  

  Operating Expenses Breakdown (00:15:10)

  • Chris discusses how to calculate operating expenses needed to run the shop effectively.
  
  

  Importance of Sales Tax (00:16:30)

  • He warns about the significance of managing sales tax correctly to avoid issues with state authorities.
  
  

  Final Thoughts and Call to Action (00:17:34)

  • Chris encourages potential shop owners to reach out for tailored advice and reiterates the sponsor's importance.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton takes center stage to expertly guide aspiring auto repair technicians through the intricate financial essentials necessary for launching a successful auto repair business. With his wealth of experience and knowledge, Chris delves into critical topics that form the backbone of a thriving business, such as budgeting, labor rates, and operating expenses. He offers a wealth of practical tips and real-life examples, ensuring that listeners can easily grasp and apply these concepts to their own ventures.

  Chris places a strong emphasis on the importance of maintaining a clear separation between personal and business finances, a fundamental practice that can prevent future financial complications and ensure the business's financial health. He also discusses the necessity of setting appropriate labor rates, a crucial factor that directly impacts profitability and competitiveness in the market. Understanding and managing costs is another key area Chris covers, providing insights into how technicians can effectively control expenses to maximize their business's financial performance.

  In addition to these financial fundamentals, Chris highlights the critical role of marketing in the success of an auto repair business. He promotes Shop Marketing Pros, a company renowned for its specialized services tailored to the needs of auto repair shops, underscoring the importance of leveraging expert marketing strategies to attract and retain customers.

  Overall, this episode serves as a comprehensive financial roadmap for technicians who aspire to transition into successful shop owners. With Chris Cotton's expert guidance, listeners are equipped with the knowledge and tools needed to navigate the financial landscape of the auto repair industry confidently.

  Introduction and Sponsorship (00:00:05)

  • Coach Chris Cotton introduces the podcast and promotes Shop Marketing Pros for auto repair business marketing.
  
  

  Post-Thanksgiving Reflections (00:01:05)

  • Chris shares insights on the light business week before Thanksgiving and discusses consultations with aspiring shop owners.
  
  

  Identifying Budgeting Challenges (00:02:09)

  • He addresses the common struggles of technicians transitioning to shop ownership, particularly with budgeting and resources.
  
  

  Building a Blueprint for Success (00:02:45)

  • Chris outlines the plan to create a financial blueprint for a potential shop owner, focusing on sales and budgeting.
  
  

  Location Considerations (00:03:06)

  • He emphasizes the importance of choosing a proper location for the shop to avoid community issues.
  
  

  Financial Planning for Owners (00:04:10)

  • Discussion on how aspiring owners can sustain their income and manage cash flow during absences.
  
  

  Understanding Business Expenses (00:05:06)

  • Chris highlights the various expenses involved in running a shop, including utilities and licensing fees.
  
  

  Starting with a Budget (00:06:17)

  • He discusses the importance of having a financial cushion and outlines options for starting on a budget.
  
  

  Labor Rate Calculation (00:07:24)

  • Chris explains how to determine the labor rate based on current earnings and benefits.
  
  

  Estimating Weekly Labor Sales (00:11:02)

  • He calculates potential labor sales for a week based on the established labor rate and hours worked.
  
  

  Operating Expenses Breakdown (00:15:10)

  • Chris discusses how to calculate operating expenses needed to run the shop effectively.
  
  

  Importance of Sales Tax (00:16:30)

  • He warns about the significance of managing sales tax correctly to avoid issues with state authorities.
  
  

  Final Thoughts and Call to Action (00:17:34)

  • Chris encourages potential shop owners to reach out for tailored advice and reiterates the sponsor's importance.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>01ba6aa8-1570-41fb-8c2f-822b243bd56fMon, 09 Dec 2024 00:15:00 -040016:52falsefull194194What It Means to Be the Best Shop in Town [E193]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  **Podcast Episode Summary: The Weekly Blitz with Coach Chris Cotton**

  In this engaging episode of "The Weekly Blitz," Coach Chris Cotton, a renowned auto repair business coach, delves into the essential elements that contribute to becoming the premier auto repair shop in your community. Coach Cotton begins by emphasizing the significance of establishing a culture of accountability within the workplace. He explains that when each team member takes responsibility for their actions and outcomes, it creates a foundation for success and continuous improvement.

  Furthermore, Coach Cotton discusses the importance of fostering teamwork among employees. He suggests that a collaborative environment not only enhances efficiency and productivity but also boosts morale and job satisfaction. By encouraging open communication and mutual support, team members are more likely to work together towards common goals, ultimately benefiting the business as a whole.

  Delivering an exceptional customer experience is another key focus of the episode. Coach Cotton points out that while having the latest tools and offering competitive prices are important, they are not the sole determinants of success. Instead, he argues that true excellence is achieved when every employee is committed to maintaining high standards and consistently exceeding customer expectations. This dedication to quality service helps build a strong reputation and encourages repeat business.

  Coach Cotton also highlights the critical role of leadership in cultivating a positive and productive workplace culture. Effective leaders set the tone for the organization, modeling the behaviors and attitudes they wish to see in their team. By providing clear direction, support, and recognition, leaders can inspire their employees to strive for excellence in every aspect of their work.

  Finally, Coach Cotton underscores the importance of building trust and loyalty with customers. He explains that every interaction with a customer is an opportunity to reinforce their confidence in the business. By consistently delivering on promises and addressing any concerns promptly and professionally, auto repair shops can establish long-lasting relationships with their clients, ensuring sustained success in a competitive market.

  Introduction to the Episode (00:00:18)

  • Coach Chris Cotton introduces the podcast and its focus on supercharging auto repair businesses.
  
  

  Podcast Recommendations (00:01:23)

  • Chris highlights other podcasts on the aftermarket radio network worth checking out.
  
  

  Inspiration from Previous Episode (00:02:38)

  • Chris discusses insights gained from a previous episode with Cecil Bullard about being the best shop.
  
  

  Creating a Culture of Accountability (00:03:56)

  • The importance of fostering accountability among employees to achieve the goal of being the best shop.
  
  

  Defining the Best Shop (00:04:54)

  • Being the best shop is a commitment reflected in every operational aspect, not just tools or prices.
  
  

  Employee Engagement and Culture (00:06:02)

  • The significance of a positive culture where employees thrive and contribute to customer experience.
  
  

  The Role of Accountability (00:07:20)

  • Accountability is essential; employees must hold themselves to high standards for the shop's reputation.
  
  

  Steps to Accountability (00:08:25)

  • Chris outlines practical steps for employees to demonstrate accountability in their roles.
  
  

  Building a Standard of Excellence (00:09:31)

  • Establishing a standard of excellence leads to a desirable workplace and loyal customers.
  
  

  Legacy of Excellence (00:10:29)

  • Being the best shop is about building a legacy and creating growth opportunities for employees.
  
  

  Closing Remarks (00:11:33)

  • Chris thanks listeners and emphasizes the importance of a positive mindset in the auto repair business.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  **Podcast Episode Summary: The Weekly Blitz with Coach Chris Cotton**

  In this engaging episode of "The Weekly Blitz," Coach Chris Cotton, a renowned auto repair business coach, delves into the essential elements that contribute to becoming the premier auto repair shop in your community. Coach Cotton begins by emphasizing the significance of establishing a culture of accountability within the workplace. He explains that when each team member takes responsibility for their actions and outcomes, it creates a foundation for success and continuous improvement.

  Furthermore, Coach Cotton discusses the importance of fostering teamwork among employees. He suggests that a collaborative environment not only enhances efficiency and productivity but also boosts morale and job satisfaction. By encouraging open communication and mutual support, team members are more likely to work together towards common goals, ultimately benefiting the business as a whole.

  Delivering an exceptional customer experience is another key focus of the episode. Coach Cotton points out that while having the latest tools and offering competitive prices are important, they are not the sole determinants of success. Instead, he argues that true excellence is achieved when every employee is committed to maintaining high standards and consistently exceeding customer expectations. This dedication to quality service helps build a strong reputation and encourages repeat business.

  Coach Cotton also highlights the critical role of leadership in cultivating a positive and productive workplace culture. Effective leaders set the tone for the organization, modeling the behaviors and attitudes they wish to see in their team. By providing clear direction, support, and recognition, leaders can inspire their employees to strive for excellence in every aspect of their work.

  Finally, Coach Cotton underscores the importance of building trust and loyalty with customers. He explains that every interaction with a customer is an opportunity to reinforce their confidence in the business. By consistently delivering on promises and addressing any concerns promptly and professionally, auto repair shops can establish long-lasting relationships with their clients, ensuring sustained success in a competitive market.

  Introduction to the Episode (00:00:18)

  • Coach Chris Cotton introduces the podcast and its focus on supercharging auto repair businesses.
  
  

  Podcast Recommendations (00:01:23)

  • Chris highlights other podcasts on the aftermarket radio network worth checking out.
  
  

  Inspiration from Previous Episode (00:02:38)

  • Chris discusses insights gained from a previous episode with Cecil Bullard about being the best shop.
  
  

  Creating a Culture of Accountability (00:03:56)

  • The importance of fostering accountability among employees to achieve the goal of being the best shop.
  
  

  Defining the Best Shop (00:04:54)

  • Being the best shop is a commitment reflected in every operational aspect, not just tools or prices.
  
  

  Employee Engagement and Culture (00:06:02)

  • The significance of a positive culture where employees thrive and contribute to customer experience.
  
  

  The Role of Accountability (00:07:20)

  • Accountability is essential; employees must hold themselves to high standards for the shop's reputation.
  
  

  Steps to Accountability (00:08:25)

  • Chris outlines practical steps for employees to demonstrate accountability in their roles.
  
  

  Building a Standard of Excellence (00:09:31)

  • Establishing a standard of excellence leads to a desirable workplace and loyal customers.
  
  

  Legacy of Excellence (00:10:29)

  • Being the best shop is about building a legacy and creating growth opportunities for employees.
  
  

  Closing Remarks (00:11:33)

  • Chris thanks listeners and emphasizes the importance of a positive mindset in the auto repair business.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>20894be9-ebc9-4ea5-a18b-c93f2de773d2Mon, 02 Dec 2024 00:15:00 -040010:30falsefull193193Are You Your Own Biggest Obstacle to Succeeding in the Auto Repair Business? [E192]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delivers an inspiring message aimed at empowering auto repair shop owners to break through self-imposed barriers and unlock their full potential as effective business leaders. Throughout the discussion, he emphasizes the critical importance of cultivating a positive mindset, maintaining accountability, and taking bold, decisive actions to achieve one's dreams within the auto repair industry. Chris underscores the notion that the most significant obstacles shop owners face are often internal rather than external, suggesting that self-doubt and fear can hinder progress more than any market condition or competition.

  
  

  To combat these internal challenges, Chris advocates for the transformative power of coaching, which can provide fresh perspectives and a structured framework for accountability. He believes that having a coach can help shop owners see their businesses from a new angle, identify areas for improvement, and stay committed to their goals. This external support can be crucial in helping them navigate the complexities of running a successful auto repair shop.

  
  

  The episode is sponsored by Shop Marketing Pros, highlighting the essential role that tailored marketing strategies play in supporting the growth and success of auto repair shops. By leveraging targeted marketing efforts, shop owners can effectively reach their desired audience, enhance their brand visibility, and ultimately drive more business. The sponsorship underscores the synergy between effective coaching and strategic marketing, both of which are vital components in the journey toward achieving sustained success in the auto repair industry.

  Introduction to the Episode (00:00:20)

  • Coach Chris Cotton introduces the episode and its focus on empowering auto repair shop owners.
  
  

  Sponsorship Acknowledgment (00:01:21)

  • Chris thanks Shop Marketing Pros for their support and highlights their unique marketing strategies.
  
  

  Unlocking Your Potential (00:02:24)

  • Discussion on the importance of getting out of your own way to unlock personal and business potential.
  
  

  Identifying Internal Barriers (00:03:30)

  • Chris emphasizes that the biggest obstacles are often self-imposed rather than external challenges.
  
  

  Dream Big and Act Boldly (00:04:33)

  • Encourages listeners to let their dreams lead instead of being hindered by fear and doubt.
  
  

  The Role of Coaching (00:05:50)

  • Explains how coaching provides perspectives and accountability to help overcome self-imposed barriers.
  
  

  Mindset Reset (00:06:52)

  • Coaches help identify and reframe self-limiting beliefs to approach problems with confidence.
  
  

  Defining Success (00:07:59)

  • Coaches assist in clarifying what success looks like beyond just financial metrics.
  
  

  Actionable Strategies (00:08:59)

  • Discusses the importance of breaking down big goals into manageable steps for clarity.
  
  

  Accountability in Coaching (00:09:59)

  • Stresses the need for accountability to prevent falling back into old habits.
  
  

  Visualizing Your Dream Shop (00:10:13)

  • Encourages listeners to vividly imagine their dream shop and life to create a plan.
  
  

  Taking Bold Action (00:10:13)

  • Calls for committing to one bold step today to move closer to the envisioned goals.
  
  

  Finding Support (00:10:13)

  • Highlights the importance of surrounding oneself with supportive peers, coaches, or mentors.
  
  

  Conclusion and Motivation (00:11:13)

  • Chris motivates listeners to recognize their potential and take action towards their dreams.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delivers an inspiring message aimed at empowering auto repair shop owners to break through self-imposed barriers and unlock their full potential as effective business leaders. Throughout the discussion, he emphasizes the critical importance of cultivating a positive mindset, maintaining accountability, and taking bold, decisive actions to achieve one's dreams within the auto repair industry. Chris underscores the notion that the most significant obstacles shop owners face are often internal rather than external, suggesting that self-doubt and fear can hinder progress more than any market condition or competition.

  
  

  To combat these internal challenges, Chris advocates for the transformative power of coaching, which can provide fresh perspectives and a structured framework for accountability. He believes that having a coach can help shop owners see their businesses from a new angle, identify areas for improvement, and stay committed to their goals. This external support can be crucial in helping them navigate the complexities of running a successful auto repair shop.

  
  

  The episode is sponsored by Shop Marketing Pros, highlighting the essential role that tailored marketing strategies play in supporting the growth and success of auto repair shops. By leveraging targeted marketing efforts, shop owners can effectively reach their desired audience, enhance their brand visibility, and ultimately drive more business. The sponsorship underscores the synergy between effective coaching and strategic marketing, both of which are vital components in the journey toward achieving sustained success in the auto repair industry.

  Introduction to the Episode (00:00:20)

  • Coach Chris Cotton introduces the episode and its focus on empowering auto repair shop owners.
  
  

  Sponsorship Acknowledgment (00:01:21)

  • Chris thanks Shop Marketing Pros for their support and highlights their unique marketing strategies.
  
  

  Unlocking Your Potential (00:02:24)

  • Discussion on the importance of getting out of your own way to unlock personal and business potential.
  
  

  Identifying Internal Barriers (00:03:30)

  • Chris emphasizes that the biggest obstacles are often self-imposed rather than external challenges.
  
  

  Dream Big and Act Boldly (00:04:33)

  • Encourages listeners to let their dreams lead instead of being hindered by fear and doubt.
  
  

  The Role of Coaching (00:05:50)

  • Explains how coaching provides perspectives and accountability to help overcome self-imposed barriers.
  
  

  Mindset Reset (00:06:52)

  • Coaches help identify and reframe self-limiting beliefs to approach problems with confidence.
  
  

  Defining Success (00:07:59)

  • Coaches assist in clarifying what success looks like beyond just financial metrics.
  
  

  Actionable Strategies (00:08:59)

  • Discusses the importance of breaking down big goals into manageable steps for clarity.
  
  

  Accountability in Coaching (00:09:59)

  • Stresses the need for accountability to prevent falling back into old habits.
  
  

  Visualizing Your Dream Shop (00:10:13)

  • Encourages listeners to vividly imagine their dream shop and life to create a plan.
  
  

  Taking Bold Action (00:10:13)

  • Calls for committing to one bold step today to move closer to the envisioned goals.
  
  

  Finding Support (00:10:13)

  • Highlights the importance of surrounding oneself with supportive peers, coaches, or mentors.
  
  

  Conclusion and Motivation (00:11:13)

  • Chris motivates listeners to recognize their potential and take action towards their dreams.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>50e5fbf1-4651-4e25-b13a-dd444e31395dMon, 25 Nov 2024 00:15:00 -040010:54falsefull192192“Finish Line Focus: Top Tactics for Wrapping Up 2024 and Charging into 2025” [E191]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," host Coach Chris Cotton offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses. He begins by emphasizing the critical importance of conducting thorough repair order audits. These audits are essential for ensuring accurate record-keeping, which in turn fosters customer trust and satisfaction. By maintaining precise records, shop owners can avoid potential disputes and demonstrate transparency to their clients.

  Chris then shifts the focus to improving service advisor phone interactions. He underscores the significance of active listening and empathy in these exchanges. By truly understanding and addressing customer concerns, service advisors can enhance the overall customer experience, leading to increased loyalty and repeat business.

  As the year draws to a close, Chris provides strategic advice on finishing 2024 strong. He encourages shop owners to maintain their momentum and begin planning for 2025 with clear, measurable goals. By setting specific objectives, businesses can chart a course for sustained growth and success in the coming year.

  Throughout the episode, Chris highlights the significance of cultivating a positive work culture. He explains how a supportive and motivating environment can lead to increased employee satisfaction and productivity. Additionally, he discusses the numerous benefits of coaching, which can provide shop owners with the guidance and support needed to navigate challenges and seize opportunities.

  The episode concludes with a heartfelt expression of gratitude to the listeners for their continued support. Chris also extends his thanks to the episode's sponsor, Shop Marketing Pros, for their partnership and contribution to the show's success.

  
  

  Election Update (00:02:07)

  • Discussion on the recent elections and its impact on the business environment.
  
  

  Importance of Repair Order Audits (00:03:08)

  • Emphasis on maintaining accurate records and conducting repair order audits for business health.
  
  

  Customer Experience and Transparency (00:04:10)

  • The need for transparency with customers and sharing inspection results to build trust.
  
  

  Technician Productivity Issues (00:05:15)

  • Challenges with ticket assignments affecting technician productivity and customer service.
  
  

  Service Advisor Phone Calls (00:07:31)

  • The significance of mastering service advisor phone calls for customer relationships.
  
  

  Finishing Strong in 2024 (00:09:47)

  • Encouragement to maintain momentum and finish the year strong despite holiday distractions.
  
  

  Planning for 2025 (00:11:55)

  • Advice on setting goals and priorities for the upcoming year to ensure proactive growth.
  
  

  Measuring Success (00:12:55)

  • The importance of setting measurable goals and tracking progress for accountability.
  
  

  Closing Remarks (00:14:03)

  • Final thoughts on support for shop owners and the importance of a positive mindset moving forward.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," host Coach Chris Cotton offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses. He begins by emphasizing the critical importance of conducting thorough repair order audits. These audits are essential for ensuring accurate record-keeping, which in turn fosters customer trust and satisfaction. By maintaining precise records, shop owners can avoid potential disputes and demonstrate transparency to their clients.

  Chris then shifts the focus to improving service advisor phone interactions. He underscores the significance of active listening and empathy in these exchanges. By truly understanding and addressing customer concerns, service advisors can enhance the overall customer experience, leading to increased loyalty and repeat business.

  As the year draws to a close, Chris provides strategic advice on finishing 2024 strong. He encourages shop owners to maintain their momentum and begin planning for 2025 with clear, measurable goals. By setting specific objectives, businesses can chart a course for sustained growth and success in the coming year.

  Throughout the episode, Chris highlights the significance of cultivating a positive work culture. He explains how a supportive and motivating environment can lead to increased employee satisfaction and productivity. Additionally, he discusses the numerous benefits of coaching, which can provide shop owners with the guidance and support needed to navigate challenges and seize opportunities.

  The episode concludes with a heartfelt expression of gratitude to the listeners for their continued support. Chris also extends his thanks to the episode's sponsor, Shop Marketing Pros, for their partnership and contribution to the show's success.

  
  

  Election Update (00:02:07)

  • Discussion on the recent elections and its impact on the business environment.
  
  

  Importance of Repair Order Audits (00:03:08)

  • Emphasis on maintaining accurate records and conducting repair order audits for business health.
  
  

  Customer Experience and Transparency (00:04:10)

  • The need for transparency with customers and sharing inspection results to build trust.
  
  

  Technician Productivity Issues (00:05:15)

  • Challenges with ticket assignments affecting technician productivity and customer service.
  
  

  Service Advisor Phone Calls (00:07:31)

  • The significance of mastering service advisor phone calls for customer relationships.
  
  

  Finishing Strong in 2024 (00:09:47)

  • Encouragement to maintain momentum and finish the year strong despite holiday distractions.
  
  

  Planning for 2025 (00:11:55)

  • Advice on setting goals and priorities for the upcoming year to ensure proactive growth.
  
  

  Measuring Success (00:12:55)

  • The importance of setting measurable goals and tracking progress for accountability.
  
  

  Closing Remarks (00:14:03)

  • Final thoughts on support for shop owners and the importance of a positive mindset moving forward.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>30f634bf-48ef-454e-8cc9-1fdbd00c6686Mon, 18 Nov 2024 00:15:00 -040013:16falsefull191191Ghosting: The Silent Killer of Auto Repair Hiring Success [E190]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  In this episode of The Weekly Blitz, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the increasingly prevalent issue of "ghosting" within the auto repair industry's hiring process. Ghosting, a term that describes the sudden cessation of communication by either job applicants or businesses without any prior explanation, has become a significant challenge for both parties involved.

  Coach Chris begins by examining the underlying reasons for this trend. On the applicant's side, factors such as receiving multiple job offers, feeling overwhelmed by the job search process, or simply deciding that a particular position is not the right fit can lead to ghosting. From the business perspective, a lack of structured follow-up processes, being inundated with applications, or changes in hiring needs can result in businesses inadvertently ghosting candidates.

  The impact of ghosting is profound, affecting both job seekers and business owners. For job seekers, being ghosted by potential employers can lead to feelings of frustration, confusion, and a lack of closure, which can be demoralizing and impact their confidence in the job market. For business owners, ghosting by candidates can disrupt hiring timelines, lead to wasted resources, and create gaps in staffing that affect operations.

  To address these challenges, Coach Chris offers several strategies aimed at mitigating the occurrence of ghosting. He emphasizes the importance of clear communication throughout the hiring process. This includes setting expectations from the outset, providing timely updates to candidates, and being transparent about the hiring timeline and decision-making process.

  Furthermore, Coach Chris highlights the role of empathy in improving hiring practices. By understanding the pressures and challenges faced by job seekers, businesses can tailor their communication and engagement strategies to be more supportive and considerate. This approach not only reduces the likelihood of ghosting but also enhances the overall candidate experience.

  
  

  The episode concludes with practical tips for auto repair shop owners to refine their recruitment processes. These include implementing structured follow-up procedures, utilizing technology to manage applications efficiently, and fostering a company culture that values open and honest communication. By adopting these strategies, auto repair shops can improve their hiring outcomes, reduce the frustration caused by ghosting, and build stronger, more reliable teams.

  
  

  The Rise of Ghosting (00:01:05)

  • Discussion on the troubling trend of ghosting in the hiring process and its impacts.
  
  

  Why Ghosting is Increasing (00:02:16)

  • Exploration of the reasons behind the rise of ghosting, including job market dynamics.
  
  

  Employee Perspective on Ghosting (00:03:16)

  • Insights into why job seekers ghost employers, including feeling undervalued and overwhelmed.
  
  

  Business Owner Perspective on Ghosting (00:05:41)

  • Challenges business owners face when candidates ghost them, including time and financial losses.
  
  

  The Importance of Communication (00:08:03)

  • Emphasis on the need for better communication and transparency in the hiring process.
  
  

  Impact on Business Reputation (00:09:00)

  • How consistent ghosting can negatively affect a business's reputation and public image.
  
  

  Strategies to Reduce Ghosting (00:09:30)

  • Suggestions for both parties to improve communication and reduce ghosting occurrences.
  
  

  Creating a Welcoming Interview Process (00:10:05)

  • Advice on how to create a respectful and engaging interview environment for candidates.
  
  

  Follow Through After Interviews (00:11:05)

  • Importance of following through with candidates to maintain professionalism and opportunities.
  
  

  Conclusion and Acknowledgments (00:12:03)

  • Wrap-up of the episode, encouragement for listeners, and thanks to the sponsor.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  In this episode of The Weekly Blitz, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the increasingly prevalent issue of "ghosting" within the auto repair industry's hiring process. Ghosting, a term that describes the sudden cessation of communication by either job applicants or businesses without any prior explanation, has become a significant challenge for both parties involved.

  Coach Chris begins by examining the underlying reasons for this trend. On the applicant's side, factors such as receiving multiple job offers, feeling overwhelmed by the job search process, or simply deciding that a particular position is not the right fit can lead to ghosting. From the business perspective, a lack of structured follow-up processes, being inundated with applications, or changes in hiring needs can result in businesses inadvertently ghosting candidates.

  The impact of ghosting is profound, affecting both job seekers and business owners. For job seekers, being ghosted by potential employers can lead to feelings of frustration, confusion, and a lack of closure, which can be demoralizing and impact their confidence in the job market. For business owners, ghosting by candidates can disrupt hiring timelines, lead to wasted resources, and create gaps in staffing that affect operations.

  To address these challenges, Coach Chris offers several strategies aimed at mitigating the occurrence of ghosting. He emphasizes the importance of clear communication throughout the hiring process. This includes setting expectations from the outset, providing timely updates to candidates, and being transparent about the hiring timeline and decision-making process.

  Furthermore, Coach Chris highlights the role of empathy in improving hiring practices. By understanding the pressures and challenges faced by job seekers, businesses can tailor their communication and engagement strategies to be more supportive and considerate. This approach not only reduces the likelihood of ghosting but also enhances the overall candidate experience.

  
  

  The episode concludes with practical tips for auto repair shop owners to refine their recruitment processes. These include implementing structured follow-up procedures, utilizing technology to manage applications efficiently, and fostering a company culture that values open and honest communication. By adopting these strategies, auto repair shops can improve their hiring outcomes, reduce the frustration caused by ghosting, and build stronger, more reliable teams.

  
  

  The Rise of Ghosting (00:01:05)

  • Discussion on the troubling trend of ghosting in the hiring process and its impacts.
  
  

  Why Ghosting is Increasing (00:02:16)

  • Exploration of the reasons behind the rise of ghosting, including job market dynamics.
  
  

  Employee Perspective on Ghosting (00:03:16)

  • Insights into why job seekers ghost employers, including feeling undervalued and overwhelmed.
  
  

  Business Owner Perspective on Ghosting (00:05:41)

  • Challenges business owners face when candidates ghost them, including time and financial losses.
  
  

  The Importance of Communication (00:08:03)

  • Emphasis on the need for better communication and transparency in the hiring process.
  
  

  Impact on Business Reputation (00:09:00)

  • How consistent ghosting can negatively affect a business's reputation and public image.
  
  

  Strategies to Reduce Ghosting (00:09:30)

  • Suggestions for both parties to improve communication and reduce ghosting occurrences.
  
  

  Creating a Welcoming Interview Process (00:10:05)

  • Advice on how to create a respectful and engaging interview environment for candidates.
  
  

  Follow Through After Interviews (00:11:05)

  • Importance of following through with candidates to maintain professionalism and opportunities.
  
  

  Conclusion and Acknowledgments (00:12:03)

  • Wrap-up of the episode, encouragement for listeners, and thanks to the sponsor.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>9bf9d95d-879d-4f55-afda-da0b24f68689Mon, 11 Nov 2024 00:15:00 -040011:22falsefull190190How Will the 2024 Presidential Election Impact Auto Repair Shop Owners? [E189]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the potential impact of the 2024 presidential election on auto repair shop owners, offering a comprehensive analysis of the key issues that could shape the industry's future. He begins by examining the implications of small business support policies, highlighting how different candidates' approaches could influence access to funding, tax incentives, and overall business growth opportunities.

  
  

  Coach Chris then shifts focus to workforce development, emphasizing the importance of training programs and educational initiatives that could be introduced or expanded depending on the election results. He stresses that a skilled workforce is crucial for shop owners to remain competitive and meet the evolving demands of the automotive industry.

  
  

  Infrastructure spending is another critical topic discussed, as Coach Chris outlines how increased investment in roads, bridges, and transportation networks could lead to more business for repair shops due to higher vehicle usage. He also touches on the potential for regulatory changes, noting that shifts in environmental and safety regulations could affect shop operations and compliance requirements.

  
  

  The discussion moves to minimum wage and labor laws, where Coach Chris analyzes how potential changes could impact labor costs and staffing strategies. He advises shop owners to stay informed about legislative developments and consider proactive measures to manage payroll expenses effectively.

  
  

  Supply chain challenges are also on the agenda, with Coach Chris exploring how global economic policies and trade agreements resulting from the election could affect parts availability and pricing. He encourages shop owners to build strong relationships with suppliers and consider diversifying their sourcing strategies to mitigate risks.

  
  

  Throughout the episode, Coach Chris emphasizes the importance of adaptability, urging shop owners to prepare for potential changes by reviewing their operations, budgeting for increased costs, and focusing on marketing efforts to attract and retain customers. He reassures listeners that maintaining strong customer relationships and operational efficiency will be key to navigating the evolving economic landscape, regardless of the election outcome. By staying informed and proactive, auto repair shop owners can position themselves for success in a dynamic and uncertain future.

  
  

  Election Discussion Begins (00:01:11)

  • Chris highlights the importance of the upcoming 2024 presidential election for auto repair shop owners.
  
  

  Pros and Cons of the Election (00:02:13)

  • A breakdown of potential advantages and disadvantages for auto repair businesses due to the election.
  
  

  Support for Small Businesses (00:03:17)

  • Discussion on potential small business tax credits and health insurance reforms from candidates.
  
  

  Workforce Development Challenges (00:03:17)

  • Focus on addressing the tech shortage through vocational training initiatives for the auto repair industry.
  
  

  Infrastructure Spending Impact (00:03:17)

  • How increased infrastructure spending can lead to more vehicle repairs due to wear and tear.
  
  

  Potential Regulatory Changes (00:04:26)

  • Concerns about new environmental regulations affecting business operations post-election.
  
  

  Minimum Wage and Labor Laws (00:04:26)

  • The impact of potential minimum wage increases and labor law changes on shop budgets.
  
  

  Supply Chain Issues (00:05:28)

  • Discussion on how international trade policies could affect parts pricing and availability.
  
  

  Adaptability of Shop Owners (00:07:34)

  • Emphasizing the importance of adaptability in business operations amidst changing political landscapes.
  
  

  Preparing for Future Changes (00:08:31)

  • Advice on budgeting and marketing strategies to navigate potential upcoming changes.
  
  

  Customer Loyalty and Community Focus (00:08:31)

  • The significance of building strong community ties and customer relationships during uncertain times.
  
  

  Conclusion and Encouragement (00:09:38)

  • Chris reassures listeners that challenges can be managed and encourages steady focus on business operations.
  
  

  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the potential impact of the 2024 presidential election on auto repair shop owners, offering a comprehensive analysis of the key issues that could shape the industry's future. He begins by examining the implications of small business support policies, highlighting how different candidates' approaches could influence access to funding, tax incentives, and overall business growth opportunities.

  
  

  Coach Chris then shifts focus to workforce development, emphasizing the importance of training programs and educational initiatives that could be introduced or expanded depending on the election results. He stresses that a skilled workforce is crucial for shop owners to remain competitive and meet the evolving demands of the automotive industry.

  
  

  Infrastructure spending is another critical topic discussed, as Coach Chris outlines how increased investment in roads, bridges, and transportation networks could lead to more business for repair shops due to higher vehicle usage. He also touches on the potential for regulatory changes, noting that shifts in environmental and safety regulations could affect shop operations and compliance requirements.

  
  

  The discussion moves to minimum wage and labor laws, where Coach Chris analyzes how potential changes could impact labor costs and staffing strategies. He advises shop owners to stay informed about legislative developments and consider proactive measures to manage payroll expenses effectively.

  
  

  Supply chain challenges are also on the agenda, with Coach Chris exploring how global economic policies and trade agreements resulting from the election could affect parts availability and pricing. He encourages shop owners to build strong relationships with suppliers and consider diversifying their sourcing strategies to mitigate risks.

  
  

  Throughout the episode, Coach Chris emphasizes the importance of adaptability, urging shop owners to prepare for potential changes by reviewing their operations, budgeting for increased costs, and focusing on marketing efforts to attract and retain customers. He reassures listeners that maintaining strong customer relationships and operational efficiency will be key to navigating the evolving economic landscape, regardless of the election outcome. By staying informed and proactive, auto repair shop owners can position themselves for success in a dynamic and uncertain future.

  
  

  Election Discussion Begins (00:01:11)

  • Chris highlights the importance of the upcoming 2024 presidential election for auto repair shop owners.
  
  

  Pros and Cons of the Election (00:02:13)

  • A breakdown of potential advantages and disadvantages for auto repair businesses due to the election.
  
  

  Support for Small Businesses (00:03:17)

  • Discussion on potential small business tax credits and health insurance reforms from candidates.
  
  

  Workforce Development Challenges (00:03:17)

  • Focus on addressing the tech shortage through vocational training initiatives for the auto repair industry.
  
  

  Infrastructure Spending Impact (00:03:17)

  • How increased infrastructure spending can lead to more vehicle repairs due to wear and tear.
  
  

  Potential Regulatory Changes (00:04:26)

  • Concerns about new environmental regulations affecting business operations post-election.
  
  

  Minimum Wage and Labor Laws (00:04:26)

  • The impact of potential minimum wage increases and labor law changes on shop budgets.
  
  

  Supply Chain Issues (00:05:28)

  • Discussion on how international trade policies could affect parts pricing and availability.
  
  

  Adaptability of Shop Owners (00:07:34)

  • Emphasizing the importance of adaptability in business operations amidst changing political landscapes.
  
  

  Preparing for Future Changes (00:08:31)

  • Advice on budgeting and marketing strategies to navigate potential upcoming changes.
  
  

  Customer Loyalty and Community Focus (00:08:31)

  • The significance of building strong community ties and customer relationships during uncertain times.
  
  

  Conclusion and Encouragement (00:09:38)

  • Chris reassures listeners that challenges can be managed and encourages steady focus on business operations.
  
  

  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>14e6a54b-a271-4917-8fc1-7df86181faa7Mon, 04 Nov 2024 00:15:00 -040010:31falsefull189189Talking Shop with Chris Cotton [E142] - Business By The NumbersChris Cotton of Autofix Shop Coaching returns to share his journey from coaching to becoming a shop owner at Firestone of Durango. In this episode, Chris dives deep into the challenges of purchasing a shop, revamping it with new technology, and ensuring a seamless operation while being an absentee owner. Discover how he turned around a business and the valuable lessons he learned along the way.
  • Chris shares his experience of buying and managing a shop while remaining a hands-off owner.
  • The importance of employee retention during transitions.
  • Key insights into increasing shop profitability through technology and operational efficiency.
  • How to negotiate and finance a business purchase for maximum benefit.
  • Why consistent customer communication is crucial for shop success.
  
  

  Thanks to our partner, NAPA TRACS

  Did you know that NAPA TRACS has onsite training plus six days a week support?

  It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

  Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

  Thanks to our partner, Promotive

  It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

  Paar Melis and Associates – Accountants Specializing in Automotive Repair

  Visit us Online: www.paarmelis.com

  Email Hunt: podcast@paarmelis.com

  Download a Copy of My Books Here:

  • Wrenches to Write-Offs
  • Your Perfect Shop 
  
  

  The Aftermarket Radio Network: https://aftermarketradionetwork.com/

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  ]]>Chris Cotton of Autofix Shop Coaching returns to share his journey from coaching to becoming a shop owner at Firestone of Durango. In this episode, Chris dives deep into the challenges of purchasing a shop, revamping it with new technology, and ensuring a seamless operation while being an absentee owner. Discover how he turned around a business and the valuable lessons he learned along the way.
  • Chris shares his experience of buying and managing a shop while remaining a hands-off owner.
  • The importance of employee retention during transitions.
  • Key insights into increasing shop profitability through technology and operational efficiency.
  • How to negotiate and finance a business purchase for maximum benefit.
  • Why consistent customer communication is crucial for shop success.
  
  

  Thanks to our partner, NAPA TRACS

  Did you know that NAPA TRACS has onsite training plus six days a week support?

  It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

  Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

  Thanks to our partner, Promotive

  It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

  Paar Melis and Associates – Accountants Specializing in Automotive Repair

  Visit us Online: www.paarmelis.com

  Email Hunt: podcast@paarmelis.com

  Download a Copy of My Books Here:

  • Wrenches to Write-Offs
  • Your Perfect Shop 
  
  

  The Aftermarket Radio Network: https://aftermarketradionetwork.com/

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  ]]>8fea488c-03da-449c-82ce-98e55726dbedThu, 31 Oct 2024 00:15:00 -040054:06falsebonusYou Can't Miss What You Haven't Experienced: The Secret to Crushing Your Competition in Auto Repair [E188]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton delves into enhancing customer experience in the auto repair industry. He underscores that many customers have never encountered exceptional service, presenting a unique opportunity for shops to stand out. Chris shares practical tips for creating memorable interactions, emphasizing communication, trust, and personal connections. He advises making every touchpoint memorable, under-promising and over-delivering, and building trust through transparency.

  Chris begins by discussing the importance of first impressions. He suggests that the initial phone call or visit to the shop sets the tone for the entire customer experience. He recommends training staff to greet customers warmly, listen attentively to their concerns, and provide clear, concise information about the services offered. By doing so, shops can immediately establish a positive rapport with their clients.

  
  

  Next, Chris highlights the significance of ongoing communication. He advises shop owners to keep customers informed throughout the repair process, providing updates on the status of their vehicle and any unexpected issues that arise. This proactive approach not only keeps customers in the loop but also demonstrates the shop's commitment to transparency and honesty.

  
  

  Chris also emphasizes the power of personal connections. He encourages shop owners to take the time to get to know their customers, remembering their names, preferences, and previous interactions. This personalized approach can make customers feel valued and appreciated, fostering loyalty and repeat business.

  
  

  In addition to these interpersonal strategies, Chris discusses the importance of creating a comfortable and welcoming shop environment. He suggests investing in a clean, well-organized waiting area with amenities such as Wi-Fi, refreshments, and reading materials. A pleasant atmosphere can make the wait time more enjoyable and leave a lasting positive impression.

  
  

  Sponsored by Shop Marketing Pros, the episode highlights the importance of marketing in attracting and retaining customers. Chris advises shop owners to leverage digital marketing tools, such as social media and email campaigns, to showcase their exceptional service and engage with their audience. He also recommends soliciting and showcasing customer reviews and testimonials to build credibility and trust.

  
  

  The episode concludes with Chris encouraging shop owners to transform their services into unforgettable experiences. He reminds them that in an industry where exceptional service is rare, going above and beyond can set their shop apart from the competition. By focusing on communication, trust, personal connections, and a welcoming environment, auto repair shops can create loyal customers who return time and time again.

  
  

  Introduction to Supercharging Your Auto Repair Business (00:00:05)

  • Coach Chris Cotton introduces the podcast and its focus on enhancing auto repair business strategies.
  
  

  The Concept of Customer Experience (00:01:01)

  • Discussing the importance of customer experience in retaining clients and outshining competitors.
  
  

  Understanding Customer Loyalty (00:02:10)

  • Exploring reasons why some customers remain loyal despite poor service and the impact of experience.
  
  

  The Customer Experience Gap (00:03:10)

  • Highlighting the difference between basic service and exceptional customer experience in auto repair.
  
  

  Making Touchpoints Memorable (00:04:11)

  • Tips on ensuring every interaction with customers is professional and positive.
  
  

  The Importance of Communication (00:05:25)

  • Emphasizing clear and consistent communication to reduce customer frustrations and build trust.
  
  

  Under-Promise and Over-Deliver (00:05:25)

  • Encouraging shops to exceed customer expectations with timely service and added touches.
  
  

  Building Trust through Transparency (00:06:30)

  • Discussing the significance of honesty and transparency in auto repair to foster customer trust.
  
  

  Creating Personal Connections (00:06:30)

  • Strategies for personalizing service to enhance customer loyalty and satisfaction.
  
  

  The Competitive Advantage of Experience (00:07:35)

  • Explaining how superior customer experience can be a shop's strongest competitive edge.
  
  

  Conclusion and Call to Action (00:07:35)

  • Encouraging listeners to focus on creating unforgettable customer experiences to crush the competition.
  
  

  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton delves into enhancing customer experience in the auto repair industry. He underscores that many customers have never encountered exceptional service, presenting a unique opportunity for shops to stand out. Chris shares practical tips for creating memorable interactions, emphasizing communication, trust, and personal connections. He advises making every touchpoint memorable, under-promising and over-delivering, and building trust through transparency.

  Chris begins by discussing the importance of first impressions. He suggests that the initial phone call or visit to the shop sets the tone for the entire customer experience. He recommends training staff to greet customers warmly, listen attentively to their concerns, and provide clear, concise information about the services offered. By doing so, shops can immediately establish a positive rapport with their clients.

  
  

  Next, Chris highlights the significance of ongoing communication. He advises shop owners to keep customers informed throughout the repair process, providing updates on the status of their vehicle and any unexpected issues that arise. This proactive approach not only keeps customers in the loop but also demonstrates the shop's commitment to transparency and honesty.

  
  

  Chris also emphasizes the power of personal connections. He encourages shop owners to take the time to get to know their customers, remembering their names, preferences, and previous interactions. This personalized approach can make customers feel valued and appreciated, fostering loyalty and repeat business.

  
  

  In addition to these interpersonal strategies, Chris discusses the importance of creating a comfortable and welcoming shop environment. He suggests investing in a clean, well-organized waiting area with amenities such as Wi-Fi, refreshments, and reading materials. A pleasant atmosphere can make the wait time more enjoyable and leave a lasting positive impression.

  
  

  Sponsored by Shop Marketing Pros, the episode highlights the importance of marketing in attracting and retaining customers. Chris advises shop owners to leverage digital marketing tools, such as social media and email campaigns, to showcase their exceptional service and engage with their audience. He also recommends soliciting and showcasing customer reviews and testimonials to build credibility and trust.

  
  

  The episode concludes with Chris encouraging shop owners to transform their services into unforgettable experiences. He reminds them that in an industry where exceptional service is rare, going above and beyond can set their shop apart from the competition. By focusing on communication, trust, personal connections, and a welcoming environment, auto repair shops can create loyal customers who return time and time again.

  
  

  Introduction to Supercharging Your Auto Repair Business (00:00:05)

  • Coach Chris Cotton introduces the podcast and its focus on enhancing auto repair business strategies.
  
  

  The Concept of Customer Experience (00:01:01)

  • Discussing the importance of customer experience in retaining clients and outshining competitors.
  
  

  Understanding Customer Loyalty (00:02:10)

  • Exploring reasons why some customers remain loyal despite poor service and the impact of experience.
  
  

  The Customer Experience Gap (00:03:10)

  • Highlighting the difference between basic service and exceptional customer experience in auto repair.
  
  

  Making Touchpoints Memorable (00:04:11)

  • Tips on ensuring every interaction with customers is professional and positive.
  
  

  The Importance of Communication (00:05:25)

  • Emphasizing clear and consistent communication to reduce customer frustrations and build trust.
  
  

  Under-Promise and Over-Deliver (00:05:25)

  • Encouraging shops to exceed customer expectations with timely service and added touches.
  
  

  Building Trust through Transparency (00:06:30)

  • Discussing the significance of honesty and transparency in auto repair to foster customer trust.
  
  

  Creating Personal Connections (00:06:30)

  • Strategies for personalizing service to enhance customer loyalty and satisfaction.
  
  

  The Competitive Advantage of Experience (00:07:35)

  • Explaining how superior customer experience can be a shop's strongest competitive edge.
  
  

  Conclusion and Call to Action (00:07:35)

  • Encouraging listeners to focus on creating unforgettable customer experiences to crush the competition.
  
  

  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>cfee66f1-2d4a-49d8-89d8-916060b21c72Mon, 28 Oct 2024 00:15:00 -040008:14falsefull188188Project Alpha: The Acquisition of a Hidden Gem [E187]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," host Chris Cotton delves deep into his transformative journey of acquiring and revitalizing an auto repair shop, aptly named "Project Alpha." Chris begins by recounting the initial stages of the acquisition, where he meticulously navigated the complexities of negotiating a fair purchase price. He shares insights into the due diligence process, highlighting the importance of thoroughly assessing the shop's financial health, customer base, and market position.

  Chris candidly discusses the myriad challenges he encountered, such as overcoming deeply ingrained outdated practices that were hindering the shop's growth. He emphasizes the critical role of understanding business financials, not just from a surface level but diving into detailed profit and loss statements, cash flow analysis, and identifying areas of financial leakage. Recognizing the true value of the business was pivotal, and Chris explains how he assessed both tangible and intangible assets to ensure he was making a sound investment.

  
  

  One of the key strategies Chris employed was leveraging the strengths of the existing staff. He talks about the importance of conducting thorough evaluations to understand each team member's skills and potential. By aligning their strengths with the shop's goals, Chris was able to foster a more cohesive and motivated workforce.

  
  

  Chris also shares the innovative changes he implemented to breathe new life into Project Alpha. He discusses the significance of enhancing marketing efforts, from revamping the shop's online presence to engaging with the local community through targeted campaigns. Adopting new technologies played a crucial role in streamlining operations and improving customer service. Chris provides examples of specific tools and software that helped increase efficiency and track performance metrics more effectively.

  
  

  Throughout the episode, Chris offers valuable lessons and practical tips for current and aspiring auto repair shop owners. He underscores the importance of continuous learning and staying adaptable in an ever-evolving industry. By sharing his experiences and the strategies that led to Project Alpha's success, Chris aims to inspire and equip listeners with the knowledge and confidence to achieve business growth and effective management in their own ventures.

  
  

  Introduction to Project Alpha (00:00:05)

  • Chris Cotton introduces the podcast and the journey of acquiring an auto repair shop named Project Alpha.
  
  

  Finding Project Alpha (00:01:04)

  • Chris shares how he discovered the auto repair shop and its potential for revitalization.
  
  

  Valuation Challenges (00:02:07)

  • Discussion on the shop's outdated processes and the owner's unrealistic valuation of the business.
  
  

  Negotiation Stalemate (00:03:16)

  • Chris recounts his attempts to negotiate a fair price and the owner's resistance to change.
  
  

  Understanding True Value (00:04:16)

  • Exploration of the importance of recognizing the actual worth of the business and its inventory.
  
  

  Sticking to Your Guns (00:06:19)

  • Chris emphasizes the importance of knowing your numbers and being prepared to walk away from a deal.
  
  

  Owner Financing Agreement (00:08:24)

  • The owner agrees to financing, enabling Chris to acquire the shop while managing cash flow.
  
  

  Initial Cleanup Efforts (00:09:33)

  • Chris discusses the extensive cleanup and improvements made upon taking over the shop.
  
  

  Website Development (00:10:34)

  • Plans for a new website to enhance the shop's online presence and marketing efforts.
  
  

  Improving Average Repair Orders (00:11:48)

  • Chris details the increase in average repair orders after implementing new marketing strategies.
  
  

  Implementing Inspection Processes (00:12:55)

  • Introduction of a digital vehicle inspection system to enhance customer service and care.
  
  

  The Hidden Gem: Staff (00:14:01)

  • Chris highlights the incredible adaptability and importance of the existing staff in the turnaround.
  
  

  Key Takeaways (00:15:11)

  • Chris shares valuable lessons learned during the acquisition process and the significance of staff.
  
  

  Future Plans for the Shop (00:16:08)

  • Outline of strategies to implement processes and technology in the shop for continued growth.
  
  

  Conclusion and Call to Action (00:17:06)

  • Chris encourages listeners to reach out for guidance in buying or selling auto repair businesses.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," host Chris Cotton delves deep into his transformative journey of acquiring and revitalizing an auto repair shop, aptly named "Project Alpha." Chris begins by recounting the initial stages of the acquisition, where he meticulously navigated the complexities of negotiating a fair purchase price. He shares insights into the due diligence process, highlighting the importance of thoroughly assessing the shop's financial health, customer base, and market position.

  Chris candidly discusses the myriad challenges he encountered, such as overcoming deeply ingrained outdated practices that were hindering the shop's growth. He emphasizes the critical role of understanding business financials, not just from a surface level but diving into detailed profit and loss statements, cash flow analysis, and identifying areas of financial leakage. Recognizing the true value of the business was pivotal, and Chris explains how he assessed both tangible and intangible assets to ensure he was making a sound investment.

  
  

  One of the key strategies Chris employed was leveraging the strengths of the existing staff. He talks about the importance of conducting thorough evaluations to understand each team member's skills and potential. By aligning their strengths with the shop's goals, Chris was able to foster a more cohesive and motivated workforce.

  
  

  Chris also shares the innovative changes he implemented to breathe new life into Project Alpha. He discusses the significance of enhancing marketing efforts, from revamping the shop's online presence to engaging with the local community through targeted campaigns. Adopting new technologies played a crucial role in streamlining operations and improving customer service. Chris provides examples of specific tools and software that helped increase efficiency and track performance metrics more effectively.

  
  

  Throughout the episode, Chris offers valuable lessons and practical tips for current and aspiring auto repair shop owners. He underscores the importance of continuous learning and staying adaptable in an ever-evolving industry. By sharing his experiences and the strategies that led to Project Alpha's success, Chris aims to inspire and equip listeners with the knowledge and confidence to achieve business growth and effective management in their own ventures.

  
  

  Introduction to Project Alpha (00:00:05)

  • Chris Cotton introduces the podcast and the journey of acquiring an auto repair shop named Project Alpha.
  
  

  Finding Project Alpha (00:01:04)

  • Chris shares how he discovered the auto repair shop and its potential for revitalization.
  
  

  Valuation Challenges (00:02:07)

  • Discussion on the shop's outdated processes and the owner's unrealistic valuation of the business.
  
  

  Negotiation Stalemate (00:03:16)

  • Chris recounts his attempts to negotiate a fair price and the owner's resistance to change.
  
  

  Understanding True Value (00:04:16)

  • Exploration of the importance of recognizing the actual worth of the business and its inventory.
  
  

  Sticking to Your Guns (00:06:19)

  • Chris emphasizes the importance of knowing your numbers and being prepared to walk away from a deal.
  
  

  Owner Financing Agreement (00:08:24)

  • The owner agrees to financing, enabling Chris to acquire the shop while managing cash flow.
  
  

  Initial Cleanup Efforts (00:09:33)

  • Chris discusses the extensive cleanup and improvements made upon taking over the shop.
  
  

  Website Development (00:10:34)

  • Plans for a new website to enhance the shop's online presence and marketing efforts.
  
  

  Improving Average Repair Orders (00:11:48)

  • Chris details the increase in average repair orders after implementing new marketing strategies.
  
  

  Implementing Inspection Processes (00:12:55)

  • Introduction of a digital vehicle inspection system to enhance customer service and care.
  
  

  The Hidden Gem: Staff (00:14:01)

  • Chris highlights the incredible adaptability and importance of the existing staff in the turnaround.
  
  

  Key Takeaways (00:15:11)

  • Chris shares valuable lessons learned during the acquisition process and the significance of staff.
  
  

  Future Plans for the Shop (00:16:08)

  • Outline of strategies to implement processes and technology in the shop for continued growth.
  
  

  Conclusion and Call to Action (00:17:06)

  • Chris encourages listeners to reach out for guidance in buying or selling auto repair businesses.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>17ae0cfd-e8fd-468e-b8a8-a7d9342395fdMon, 21 Oct 2024 00:15:00 -040015:36falsefull187187Coached People always Outperform Uncoached People. That’s a fact [E186]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  
  

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching delves deep into the crucial role of coaching in the auto repair industry. He discusses how coaching enhances performance, accountability, and long-term success for shop owners, service advisors, and technicians. Chris shares insights on the benefits of having a coach, including improved business strategies, goal-setting, and overcoming challenges. He emphasizes that coaching is a valuable investment, leading to significant returns and sustainable growth.

  
  

  Throughout the episode, Chris elaborates on the transformative power of coaching, illustrating how it can turn struggling shops into thriving businesses. He provides real-world examples of shops that have seen remarkable improvements in efficiency, customer satisfaction, and profitability after implementing coaching strategies. Chris also touches on the importance of personalized coaching, tailored to address the unique needs and goals of each shop, ensuring that the guidance provided is relevant and actionable.

  
  

  Moreover, Chris highlights the role of coaching in fostering a positive work culture. He explains how regular coaching sessions can boost team morale, enhance communication, and create a cohesive environment where everyone is aligned with the shop's vision and objectives. By fostering a culture of continuous improvement, coaching helps shops stay ahead of industry trends and adapt to changing market demands.

  
  

  The episode encourages listeners to consider coaching to elevate their business and achieve excellence in the competitive auto repair landscape. Chris underscores that investing in coaching is about immediate gains and building a foundation for sustained success. He invites shop owners to take the first step towards transformation by exploring coaching opportunities, ultimately leading to a more prosperous and resilient business.

  
  

  Introduction and Podcast Overview (00:00:22)

  Coach Chris Cotton introduces the podcast and its focus on insights for auto repair businesses.

  
  

  Coaching Importance (00:01:16)

  Discussion on the significance of coaching for business owners and its impact on performance.

  
  

  Performance Through Coaching (00:02:23)

  Coached individuals consistently outperform those who go it alone, highlighting the value of accountability.

  
  

  The Role of Accountability (00:03:31)

  Accountability is crucial for achieving goals, ensuring follow-through on commitments.

  
  

  Perspective in Coaching (00:04:27)

  Coaching provides perspective, helping clients see the bigger picture amidst daily challenges.

  
  

  Long-Term Investment in Coaching (00:06:22)

  Coaching is a process that requires time, focusing on sustainable change rather than quick fixes.

  
  

  Commitment to Improvement (00:07:18)

  Successful coaching fosters a commitment to continuous improvement and resilience in tough times.

  
  

  Conclusion and Call to Action (00:08:20)

  Encouragement for listeners to embrace coaching for personal and business growth, emphasizing the importance of progress.

  
  

  Connect with Chris:

  
  

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  
  

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching delves deep into the crucial role of coaching in the auto repair industry. He discusses how coaching enhances performance, accountability, and long-term success for shop owners, service advisors, and technicians. Chris shares insights on the benefits of having a coach, including improved business strategies, goal-setting, and overcoming challenges. He emphasizes that coaching is a valuable investment, leading to significant returns and sustainable growth.

  
  

  Throughout the episode, Chris elaborates on the transformative power of coaching, illustrating how it can turn struggling shops into thriving businesses. He provides real-world examples of shops that have seen remarkable improvements in efficiency, customer satisfaction, and profitability after implementing coaching strategies. Chris also touches on the importance of personalized coaching, tailored to address the unique needs and goals of each shop, ensuring that the guidance provided is relevant and actionable.

  
  

  Moreover, Chris highlights the role of coaching in fostering a positive work culture. He explains how regular coaching sessions can boost team morale, enhance communication, and create a cohesive environment where everyone is aligned with the shop's vision and objectives. By fostering a culture of continuous improvement, coaching helps shops stay ahead of industry trends and adapt to changing market demands.

  
  

  The episode encourages listeners to consider coaching to elevate their business and achieve excellence in the competitive auto repair landscape. Chris underscores that investing in coaching is about immediate gains and building a foundation for sustained success. He invites shop owners to take the first step towards transformation by exploring coaching opportunities, ultimately leading to a more prosperous and resilient business.

  
  

  Introduction and Podcast Overview (00:00:22)

  Coach Chris Cotton introduces the podcast and its focus on insights for auto repair businesses.

  
  

  Coaching Importance (00:01:16)

  Discussion on the significance of coaching for business owners and its impact on performance.

  
  

  Performance Through Coaching (00:02:23)

  Coached individuals consistently outperform those who go it alone, highlighting the value of accountability.

  
  

  The Role of Accountability (00:03:31)

  Accountability is crucial for achieving goals, ensuring follow-through on commitments.

  
  

  Perspective in Coaching (00:04:27)

  Coaching provides perspective, helping clients see the bigger picture amidst daily challenges.

  
  

  Long-Term Investment in Coaching (00:06:22)

  Coaching is a process that requires time, focusing on sustainable change rather than quick fixes.

  
  

  Commitment to Improvement (00:07:18)

  Successful coaching fosters a commitment to continuous improvement and resilience in tough times.

  
  

  Conclusion and Call to Action (00:08:20)

  Encouragement for listeners to embrace coaching for personal and business growth, emphasizing the importance of progress.

  
  

  Connect with Chris:

  
  

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>c672cabb-09de-424c-865b-c905c62bacb3Mon, 14 Oct 2024 00:15:00 -040008:22falsefull186186Stop With The Mom & Pop! [E185]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>a4621f46-efee-4786-899b-1edbc68e19c5Mon, 07 Oct 2024 00:15:00 -040007:43falsefull185185Hawthorne Experiment [E184]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton explores the metaphor of changing pastures to symbolize personal and professional growth. He addresses the common belief that "the grass is always greener on the other side" and emphasizes the importance of recognizing when change is necessary. Chris offers practical tips for self-assessment, investing in personal growth, eliminating negativity, staying committed to goals, and being patient with the process. Aimed at auto repair shop owners and professionals, the episode encourages taking control of one's circumstances for improvement. The episode is sponsored by Shop Marketing Pros.

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton explores the metaphor of changing pastures to symbolize personal and professional growth. He addresses the common belief that "the grass is always greener on the other side" and emphasizes the importance of recognizing when change is necessary. Chris offers practical tips for self-assessment, investing in personal growth, eliminating negativity, staying committed to goals, and being patient with the process. Aimed at auto repair shop owners and professionals, the episode encourages taking control of one's circumstances for improvement. The episode is sponsored by Shop Marketing Pros.

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>d4193601-f741-49f4-9a34-99975fc3b644Mon, 30 Sep 2024 00:15:00 -040008:58falsefull184184Coaching is Teaching [E183]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of the Weekly Blitz, Coach Chris Cotton from Auto Fix Auto Shop Coaching explores the transformative power of coaching as a form of teaching and development. He highlights that effective coaching is about empowering individuals to find their own solutions, fostering continuous learning, and building long-term capabilities. Drawing insights from leadership expert John Maxwell, Chris contrasts coaching with managing, emphasizing the importance of guiding rather than dictating. The episode also acknowledges Shop Marketing Pros, the sponsor, which offers specialized marketing services for auto repair shops.

  Introduction to Coaching (00:00:06)

  • Chris Cotton introduces the podcast and its focus on coaching within the auto repair industry.
  
  

  Sponsorship Acknowledgment (00:01:05)

  • Chris thanks Shop Marketing Pros for sponsoring the episode, highlighting their unique marketing strategies.
  
  

  Coaching as Teaching (00:01:05)

  • Discussion on how coaching transcends mere direction, emphasizing the importance of teaching and developing others.
  
  

  The Heart of Coaching (00:02:16)

  • Coaching is about empowering others to find their own solutions rather than simply providing answers.
  
  

  Coaching vs. Managing (00:03:31)

  • Clarifying the distinction between coaching and managing, focusing on long-term development over task oversight.
  
  

  The Teacher's Mindset in Coaching (00:04:40)

  • Exploring key elements of a coach's mindset, including guiding, patience, continuous feedback, and creating a safe environment.
  
  

  Building Relationships in Coaching (00:06:52)

  • Emphasizing the importance of trust and genuine care in the coaching relationship for effective teaching.
  
  

  Long-Term Impact of Teaching (00:07:59)

  • Teaching creates lasting change, equipping individuals to handle future challenges rather than just solving immediate problems.
  
  

  Practical Coaching Techniques (00:09:06)

  • Suggestions for effective coaching, including asking questions, offering tools, mentoring, and celebrating learning.
  
  

  Conclusion on Coaching (00:10:12)

  • Reiterating the importance of viewing coaching as teaching, influencing lives beyond immediate outcomes.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of the Weekly Blitz, Coach Chris Cotton from Auto Fix Auto Shop Coaching explores the transformative power of coaching as a form of teaching and development. He highlights that effective coaching is about empowering individuals to find their own solutions, fostering continuous learning, and building long-term capabilities. Drawing insights from leadership expert John Maxwell, Chris contrasts coaching with managing, emphasizing the importance of guiding rather than dictating. The episode also acknowledges Shop Marketing Pros, the sponsor, which offers specialized marketing services for auto repair shops.

  Introduction to Coaching (00:00:06)

  • Chris Cotton introduces the podcast and its focus on coaching within the auto repair industry.
  
  

  Sponsorship Acknowledgment (00:01:05)

  • Chris thanks Shop Marketing Pros for sponsoring the episode, highlighting their unique marketing strategies.
  
  

  Coaching as Teaching (00:01:05)

  • Discussion on how coaching transcends mere direction, emphasizing the importance of teaching and developing others.
  
  

  The Heart of Coaching (00:02:16)

  • Coaching is about empowering others to find their own solutions rather than simply providing answers.
  
  

  Coaching vs. Managing (00:03:31)

  • Clarifying the distinction between coaching and managing, focusing on long-term development over task oversight.
  
  

  The Teacher's Mindset in Coaching (00:04:40)

  • Exploring key elements of a coach's mindset, including guiding, patience, continuous feedback, and creating a safe environment.
  
  

  Building Relationships in Coaching (00:06:52)

  • Emphasizing the importance of trust and genuine care in the coaching relationship for effective teaching.
  
  

  Long-Term Impact of Teaching (00:07:59)

  • Teaching creates lasting change, equipping individuals to handle future challenges rather than just solving immediate problems.
  
  

  Practical Coaching Techniques (00:09:06)

  • Suggestions for effective coaching, including asking questions, offering tools, mentoring, and celebrating learning.
  
  

  Conclusion on Coaching (00:10:12)

  • Reiterating the importance of viewing coaching as teaching, influencing lives beyond immediate outcomes.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>c8cfedf9-461e-4ca3-9592-420b96cba2dcMon, 23 Sep 2024 00:15:00 -040010:55falsefull183183Are You to Focused at What's Ahead That You Forget Your Past? [E182]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton delves deep into the intricate balance between focusing on future goals and reflecting on past experiences. He emphasizes the critical importance of learning from both successes and failures to inform future decisions, ensuring that each step forward is grounded in wisdom gained from previous endeavors. Coach Chris offers a wealth of practical strategies to achieve this balance, such as scheduling dedicated reflection time, maintaining a detailed journal to track progress and insights, and celebrating milestones to acknowledge and appreciate growth.

  He warns against the dangers of becoming too fixated on future ambitions, which can lead to the neglect of valuable lessons from the past, potentially repeating mistakes or missing out on crucial learning opportunities. The episode also includes a special shout-out to the sponsor, Shop Marketing Pros, which specializes in providing innovative marketing strategies tailored specifically for auto repair shops, helping them to thrive in a competitive market.

  Introduction to the Episode (00:00:08)

  • Coach Chris Cotton introduces the podcast and highlights its focus on business insights and industry updates.
  
  

  Shout-out to Sponsor (00:01:08)

  • Recognition of Shop Marketing Pros for their tailored marketing strategies for auto repair shops.
  
  

  Focus on the Future vs. Reflection on the Past (00:01:08)

  • Discussion on the importance of balancing future goals with reflection on past experiences.
  
  

  The Importance of the Past (00:02:09)

  • Exploration of how past experiences shape current knowledge and decision-making.
  
  

  Reasons to Reflect on the Past (00:03:12)

  • Outlining key reasons for reflection: context, lessons from failure, celebrating progress, and maintaining perspective.
  
  

  The Journey vs. Destination (00:04:16)

  • Emphasis on appreciating the journey rather than solely focusing on future achievements.
  
  

  Balancing Forward Momentum with Reflection (00:05:25)

  • Practical strategies for integrating reflection into business practices.
  
  

  Risks of Forgetting the Past (00:06:37)

  • Consequences of focusing only on the future, including loss of core values and lessons.
  
  

  Finding Balance (00:07:56)

  • Encouragement to honor past experiences while pursuing future ambitions for a grounded approach.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton delves deep into the intricate balance between focusing on future goals and reflecting on past experiences. He emphasizes the critical importance of learning from both successes and failures to inform future decisions, ensuring that each step forward is grounded in wisdom gained from previous endeavors. Coach Chris offers a wealth of practical strategies to achieve this balance, such as scheduling dedicated reflection time, maintaining a detailed journal to track progress and insights, and celebrating milestones to acknowledge and appreciate growth.

  He warns against the dangers of becoming too fixated on future ambitions, which can lead to the neglect of valuable lessons from the past, potentially repeating mistakes or missing out on crucial learning opportunities. The episode also includes a special shout-out to the sponsor, Shop Marketing Pros, which specializes in providing innovative marketing strategies tailored specifically for auto repair shops, helping them to thrive in a competitive market.

  Introduction to the Episode (00:00:08)

  • Coach Chris Cotton introduces the podcast and highlights its focus on business insights and industry updates.
  
  

  Shout-out to Sponsor (00:01:08)

  • Recognition of Shop Marketing Pros for their tailored marketing strategies for auto repair shops.
  
  

  Focus on the Future vs. Reflection on the Past (00:01:08)

  • Discussion on the importance of balancing future goals with reflection on past experiences.
  
  

  The Importance of the Past (00:02:09)

  • Exploration of how past experiences shape current knowledge and decision-making.
  
  

  Reasons to Reflect on the Past (00:03:12)

  • Outlining key reasons for reflection: context, lessons from failure, celebrating progress, and maintaining perspective.
  
  

  The Journey vs. Destination (00:04:16)

  • Emphasis on appreciating the journey rather than solely focusing on future achievements.
  
  

  Balancing Forward Momentum with Reflection (00:05:25)

  • Practical strategies for integrating reflection into business practices.
  
  

  Risks of Forgetting the Past (00:06:37)

  • Consequences of focusing only on the future, including loss of core values and lessons.
  
  

  Finding Balance (00:07:56)

  • Encouragement to honor past experiences while pursuing future ambitions for a grounded approach.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>74a28871-adac-4464-a3fa-e8a452dfbae5Mon, 16 Sep 2024 00:15:00 -040008:31falsefull182182Do You Rise to the Occasion or Wither Under the Weight of Adversity? [E181]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton discusses overcoming adversity, especially in the auto repair business. He emphasizes the importance of mindset, contrasting a fixed mindset with a growth mindset. Coach Chris offers practical tips for building resilience, such as shifting perspectives, controlling responses, leveraging support systems, cultivating adaptability, and practicing self-reflection. He shares personal experiences to illustrate how adversity can be a transformative experience. Sponsored by Shop Marketing Pros, the episode highlights the role of effective marketing in business success. Overall, it serves as a motivational guide for navigating and thriving through life's challenges.

  Introduction to Adversity (00:00:04)

  • Coach Chris Cotton introduces the theme of overcoming adversity in personal and professional life.
  
  

  Understanding Adversity (00:01:03)

  • Discussion on the inevitability of adversity and its various forms in life and business.
  
  

  Mindset Matters (00:02:12)

  • Exploration of fixed vs. growth mindsets and their impact on handling challenges.
  
  

  Building Resilience (00:03:30)

  • Key strategies for cultivating resilience during tough times and learning from adversity.
  
  

  Shifting Perspectives (00:04:39)

  • Importance of viewing adversity as part of personal growth and embracing discomfort.
  
  

  Control Your Response (00:05:51)

  • Emphasizing the need to focus on controllable aspects during adversities.
  
  

  Leverage Support Systems (00:06:08)

  • Encouragement to seek help from mentors and loved ones when facing challenges.
  
  

  Cultivating Adaptability (00:06:30)

  • The necessity of being flexible in thinking and actions to thrive through adversity.
  
  

  Self-Reflection (00:07:08)

  • Encouraging regular self-reflection on lessons learned from past adversities.
  
  

  Personal Experience (00:07:30)

  • Coach Chris shares his journey of transitioning from shop owner to coach amidst challenges.
  
  

  Pressure and Growth (00:08:08)

  • Discussion on how adversity shapes character and fosters personal and professional growth.
  
  

  Key Takeaways (00:08:30)

  • Practical advice on acknowledging, acting, embracing uncertainty, and reflecting on adversity.
  
  

  Final Thoughts (00:09:10)

  • Encouragement to choose resilience and transformation in the face of life's challenges.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton discusses overcoming adversity, especially in the auto repair business. He emphasizes the importance of mindset, contrasting a fixed mindset with a growth mindset. Coach Chris offers practical tips for building resilience, such as shifting perspectives, controlling responses, leveraging support systems, cultivating adaptability, and practicing self-reflection. He shares personal experiences to illustrate how adversity can be a transformative experience. Sponsored by Shop Marketing Pros, the episode highlights the role of effective marketing in business success. Overall, it serves as a motivational guide for navigating and thriving through life's challenges.

  Introduction to Adversity (00:00:04)

  • Coach Chris Cotton introduces the theme of overcoming adversity in personal and professional life.
  
  

  Understanding Adversity (00:01:03)

  • Discussion on the inevitability of adversity and its various forms in life and business.
  
  

  Mindset Matters (00:02:12)

  • Exploration of fixed vs. growth mindsets and their impact on handling challenges.
  
  

  Building Resilience (00:03:30)

  • Key strategies for cultivating resilience during tough times and learning from adversity.
  
  

  Shifting Perspectives (00:04:39)

  • Importance of viewing adversity as part of personal growth and embracing discomfort.
  
  

  Control Your Response (00:05:51)

  • Emphasizing the need to focus on controllable aspects during adversities.
  
  

  Leverage Support Systems (00:06:08)

  • Encouragement to seek help from mentors and loved ones when facing challenges.
  
  

  Cultivating Adaptability (00:06:30)

  • The necessity of being flexible in thinking and actions to thrive through adversity.
  
  

  Self-Reflection (00:07:08)

  • Encouraging regular self-reflection on lessons learned from past adversities.
  
  

  Personal Experience (00:07:30)

  • Coach Chris shares his journey of transitioning from shop owner to coach amidst challenges.
  
  

  Pressure and Growth (00:08:08)

  • Discussion on how adversity shapes character and fosters personal and professional growth.
  
  

  Key Takeaways (00:08:30)

  • Practical advice on acknowledging, acting, embracing uncertainty, and reflecting on adversity.
  
  

  Final Thoughts (00:09:10)

  • Encouragement to choose resilience and transformation in the face of life's challenges.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>b6b5f2f2-85f1-4b80-886e-f5c8f7034c57Mon, 09 Sep 2024 00:15:00 -040009:44falsefull181181Why Did the Auto Shop Owner Cross the Road? To Get to Profit First! [E180]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into a range of strategies designed to help auto repair shop owners elevate their business operations through the implementation of the "Profit First" methodology. This approach is centered around the critical aspects of cash flow management, profitability enhancement, and the adoption of effective financial practices. Chris underscores the significance of establishing separate accounts specifically for profit, taxes, and operating expenses to ensure a clear and organized financial structure. He also highlights the necessity of having supportive financial partners, such as banks and accountants, who can provide valuable guidance and support.

  Furthermore, Chris encourages shop owners to take proactive steps towards improving their financial health by engaging with educational resources, such as watching a webinar or seeking additional guidance tailored to their specific needs. This episode is proudly sponsored by Shop Marketing Pros, a company dedicated to providing specialized marketing strategies aimed at boosting the visibility and success of auto repair shops. Through their sponsorship, Shop Marketing Pros underscores their commitment to supporting the growth and development of businesses within the auto repair industry.

  Introduction to the Episode (00:00:04)

  • Coach Chris Cotton introduces the podcast and its focus on auto repair business strategies.
  
  

  Importance of Profit First (00:01:01)

  • Chris discusses the significance of adopting the Profit First mentality for auto repair businesses.
  
  

  Webinar Promotion (00:02:20)

  • Information about an upcoming webinar on implementing the Profit First system is provided.
  
  

  Understanding Cash Flow (00:03:24)

  • The necessity of managing cash flow for successful auto repair operations is emphasized.
  
  

  Challenges with Traditional Accounting (00:04:35)

  • Critique of traditional accounting methods and their inadequacy for auto repair shops.
  
  

  Profit First Methodology Explained (00:05:46)

  • Overview of the Profit First approach and its application in the auto repair industry.
  
  

  Setting Up Separate Accounts (00:06:58)

  • The importance of establishing separate accounts for profit, taxes, and expenses is discussed.
  
  

  Bank and Accountant Collaboration (00:08:02)

  • Challenges in getting banks and accountants on board with the Profit First system are explored.
  
  

  Incorporating Dave Ramsey's Principles (00:10:16)

  • Integration of financial control principles from Dave Ramsey is highlighted for better financial management.
  
  

  Results of Implementing the System (00:11:27)

  • The positive outcomes of using the auto shop profits and cash flow system are outlined.
  
  

  Call to Action (00:14:44)

  • Chris encourages listeners to take proactive steps in managing their shop's finances effectively.
  
  

  
  

  https://autoshopcoaching.com/

  https://connect.autoshopcoaching.com/profits-cashflow-webinar-form

  
  

  Connect with Chris:

  
  

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into a range of strategies designed to help auto repair shop owners elevate their business operations through the implementation of the "Profit First" methodology. This approach is centered around the critical aspects of cash flow management, profitability enhancement, and the adoption of effective financial practices. Chris underscores the significance of establishing separate accounts specifically for profit, taxes, and operating expenses to ensure a clear and organized financial structure. He also highlights the necessity of having supportive financial partners, such as banks and accountants, who can provide valuable guidance and support.

  Furthermore, Chris encourages shop owners to take proactive steps towards improving their financial health by engaging with educational resources, such as watching a webinar or seeking additional guidance tailored to their specific needs. This episode is proudly sponsored by Shop Marketing Pros, a company dedicated to providing specialized marketing strategies aimed at boosting the visibility and success of auto repair shops. Through their sponsorship, Shop Marketing Pros underscores their commitment to supporting the growth and development of businesses within the auto repair industry.

  Introduction to the Episode (00:00:04)

  • Coach Chris Cotton introduces the podcast and its focus on auto repair business strategies.
  
  

  Importance of Profit First (00:01:01)

  • Chris discusses the significance of adopting the Profit First mentality for auto repair businesses.
  
  

  Webinar Promotion (00:02:20)

  • Information about an upcoming webinar on implementing the Profit First system is provided.
  
  

  Understanding Cash Flow (00:03:24)

  • The necessity of managing cash flow for successful auto repair operations is emphasized.
  
  

  Challenges with Traditional Accounting (00:04:35)

  • Critique of traditional accounting methods and their inadequacy for auto repair shops.
  
  

  Profit First Methodology Explained (00:05:46)

  • Overview of the Profit First approach and its application in the auto repair industry.
  
  

  Setting Up Separate Accounts (00:06:58)

  • The importance of establishing separate accounts for profit, taxes, and expenses is discussed.
  
  

  Bank and Accountant Collaboration (00:08:02)

  • Challenges in getting banks and accountants on board with the Profit First system are explored.
  
  

  Incorporating Dave Ramsey's Principles (00:10:16)

  • Integration of financial control principles from Dave Ramsey is highlighted for better financial management.
  
  

  Results of Implementing the System (00:11:27)

  • The positive outcomes of using the auto shop profits and cash flow system are outlined.
  
  

  Call to Action (00:14:44)

  • Chris encourages listeners to take proactive steps in managing their shop's finances effectively.
  
  

  
  

  https://autoshopcoaching.com/

  https://connect.autoshopcoaching.com/profits-cashflow-webinar-form

  
  

  Connect with Chris:

  
  

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>f7807915-c368-43e5-a2cd-0af83e7df0c2Mon, 02 Sep 2024 00:15:00 -040014:06falsefull180180Changing Pastures: Practical Tips for Auto Repair Pros Seeking Growth and Fulfillment [E179]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton explores the metaphor of changing pastures to symbolize personal and professional growth. He addresses the common belief that "the grass is always greener on the other side" and emphasizes the importance of recognizing when change is necessary. Chris offers practical tips for self-assessment, investing in personal growth, eliminating negativity, staying committed to goals, and being patient with the process. Aimed at auto repair shop owners and professionals, the episode encourages taking control of one's circumstances for improvement. The episode is sponsored by Shop Marketing Pros.

  Introduction to the Podcast (00:00:08)

  • Coach Chris Cotton introduces the episode and its focus on business insights for auto repair professionals.
  
  

  The Grass is Always Greener (00:01:10)

  • Chris shares a metaphor about changing pastures for personal and professional growth, inspired by a meme.
  
  

  Recognizing the Need for Change (00:02:16)

  • He discusses the common feeling of envy towards others' situations and the importance of assessing one's own life.
  
  

  Challenges and Perceptions (00:03:18)

  • Chris reflects on how negativity can distort our view of others' success, leading to feelings of being stuck.
  
  

  When to Change Pastures (00:04:22)

  • He emphasizes recognizing when it's time to shift environments for better personal and professional growth.
  
  

  Tips for Cultivating Growth (00:05:29)

  • Chris provides actionable advice on assessing situations, investing in oneself, and making meaningful changes.
  
  

  Conclusion and Encouragement (00:07:35)

  • He wraps up with a reminder that growth takes time and encourages listeners to embrace necessary changes for fulfillment.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton explores the metaphor of changing pastures to symbolize personal and professional growth. He addresses the common belief that "the grass is always greener on the other side" and emphasizes the importance of recognizing when change is necessary. Chris offers practical tips for self-assessment, investing in personal growth, eliminating negativity, staying committed to goals, and being patient with the process. Aimed at auto repair shop owners and professionals, the episode encourages taking control of one's circumstances for improvement. The episode is sponsored by Shop Marketing Pros.

  Introduction to the Podcast (00:00:08)

  • Coach Chris Cotton introduces the episode and its focus on business insights for auto repair professionals.
  
  

  The Grass is Always Greener (00:01:10)

  • Chris shares a metaphor about changing pastures for personal and professional growth, inspired by a meme.
  
  

  Recognizing the Need for Change (00:02:16)

  • He discusses the common feeling of envy towards others' situations and the importance of assessing one's own life.
  
  

  Challenges and Perceptions (00:03:18)

  • Chris reflects on how negativity can distort our view of others' success, leading to feelings of being stuck.
  
  

  When to Change Pastures (00:04:22)

  • He emphasizes recognizing when it's time to shift environments for better personal and professional growth.
  
  

  Tips for Cultivating Growth (00:05:29)

  • Chris provides actionable advice on assessing situations, investing in oneself, and making meaningful changes.
  
  

  Conclusion and Encouragement (00:07:35)

  • He wraps up with a reminder that growth takes time and encourages listeners to embrace necessary changes for fulfillment.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>a2892fa1-4ca1-4259-a2d6-407cfae790b4Mon, 26 Aug 2024 00:15:00 -040007:25falsefull179179How Can Absentee Owners Transform Struggling Auto Repair Shops into Success Stories? [E178]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton is joined by guest Coach Mike for an in-depth discussion on the remarkable transformation of "Project X," an absentee-owned auto repair shop. Coach Mike provides a comprehensive overview of the myriad challenges faced in managing the shop, particularly highlighting the critical need for robust on-site leadership and stringent accountability measures.

  Throughout the episode, Coach Mike elaborates on the key strategies that were instrumental in turning the shop around. One of the primary steps taken was the recruitment of highly skilled technicians, which was essential for delivering quality service and boosting customer satisfaction. Additionally, the shop transitioned to using TeckMetric software, a move that significantly enhanced performance tracking and operational efficiency.

  A major focus was also placed on fostering a culture of continuous learning and improvement among the staff. This involved regular training sessions, workshops, and encouraging a mindset geared towards growth and excellence. As a result of these concerted efforts, the shop's revenue saw a threefold increase, and the average repair orders experienced a substantial rise.

  
  

  The episode underscores the importance of community engagement, illustrating how building strong relationships with local customers and businesses can drive sustained success. It also highlights the necessity of continuous improvement, advocating for ongoing assessment and refinement of processes and strategies.

  
  

  Furthermore, effective communication between owners and managers is emphasized as a cornerstone for achieving long-term success. The dialogue between Coach Chris and Coach Mike provides valuable insights into how transparent and consistent communication can bridge gaps, align goals, and ensure that everyone is working towards a common objective.

  
  

  Overall, this episode of "The Weekly Blitz" offers a wealth of knowledge and practical advice for anyone looking to transform their business, emphasizing that with the right leadership, tools, and culture, significant improvements and success are well within reach.

  
  

  Introduction and Overview (00:00:09)

  • Coach Chris Cotton introduces the episode and discusses the podcast's focus on auto repair business innovation.
  
  

  Guest Introduction (00:01:03)

  • Coach Chris brings in Coach Mike to discuss the transformation of an absentee-owned auto repair shop, "Project X."
  
  

  Absentee Owner Challenges (00:02:13)

  • Coach Mike outlines the difficulties in managing a shop with an absentee owner and the need for strong leadership.
  
  

  Starting Point and Initial Changes (00:03:46)

  • Discussion on the initial steps taken to improve the struggling shop, focusing on hiring experienced staff.
  
  

  Importance of Tech Metric (00:04:57)

  • Coach Mike emphasizes the significance of using Tech Metric for tracking business performance remotely.
  
  

  Training on Estimates and Inspections (00:06:09)

  • Coach Mike describes the training provided to staff on creating accurate estimates and conducting thorough inspections.
  
  

  Staff Engagement and Overcoming Issues (00:07:16)

  • Mike shares how engaging staff in discussions helped improve buy-in and operational efficiency.
  
  

  Growth and Profitability (00:09:10)

  • The shop's revenue growth from $10,000 to $25,000 weekly, illustrating successful team collaboration and profitability.
  
  

  Absentee Owner's Success (00:10:42)

  • The absentee owner expresses interest in acquiring more shops, highlighting the success of the current operation.
  
  

  Addressing Bad Apples (00:11:20)

  • Discussion on identifying and removing unproductive staff to improve shop performance.
  
  

  Future Plans for the Shop (00:13:15)

  • Coach Mike outlines upcoming goals, including staffing and efficiency improvements to sustain growth.
  
  

  Community Involvement Strategy (00:14:44)

  • Plans for local engagement and marketing to strengthen community ties and attract more customers.
  
  

  Community Engagement Strategies (00:15:35)

  • Discusses ways to attract customers, including open houses and community involvement.
  
  

  Team Accountability (00:16:24)

  • Explores the importance of a strong service manager and team buy-in for business growth.
  
  

  Owner's Accountability from Afar (00:17:31)

  • Highlights how absentee owners can maintain accountability through regular communication and ticket audits.
  
  

  Continuous Improvement (00:19:24)

  • Encourages business owners to strive for constant improvement and efficiency in operations.
  
  

  Closing Remarks (00:20:54)

  • Wraps up the discussion with appreciation for the guest and encouragement for listeners.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton is joined by guest Coach Mike for an in-depth discussion on the remarkable transformation of "Project X," an absentee-owned auto repair shop. Coach Mike provides a comprehensive overview of the myriad challenges faced in managing the shop, particularly highlighting the critical need for robust on-site leadership and stringent accountability measures.

  Throughout the episode, Coach Mike elaborates on the key strategies that were instrumental in turning the shop around. One of the primary steps taken was the recruitment of highly skilled technicians, which was essential for delivering quality service and boosting customer satisfaction. Additionally, the shop transitioned to using TeckMetric software, a move that significantly enhanced performance tracking and operational efficiency.

  A major focus was also placed on fostering a culture of continuous learning and improvement among the staff. This involved regular training sessions, workshops, and encouraging a mindset geared towards growth and excellence. As a result of these concerted efforts, the shop's revenue saw a threefold increase, and the average repair orders experienced a substantial rise.

  
  

  The episode underscores the importance of community engagement, illustrating how building strong relationships with local customers and businesses can drive sustained success. It also highlights the necessity of continuous improvement, advocating for ongoing assessment and refinement of processes and strategies.

  
  

  Furthermore, effective communication between owners and managers is emphasized as a cornerstone for achieving long-term success. The dialogue between Coach Chris and Coach Mike provides valuable insights into how transparent and consistent communication can bridge gaps, align goals, and ensure that everyone is working towards a common objective.

  
  

  Overall, this episode of "The Weekly Blitz" offers a wealth of knowledge and practical advice for anyone looking to transform their business, emphasizing that with the right leadership, tools, and culture, significant improvements and success are well within reach.

  
  

  Introduction and Overview (00:00:09)

  • Coach Chris Cotton introduces the episode and discusses the podcast's focus on auto repair business innovation.
  
  

  Guest Introduction (00:01:03)

  • Coach Chris brings in Coach Mike to discuss the transformation of an absentee-owned auto repair shop, "Project X."
  
  

  Absentee Owner Challenges (00:02:13)

  • Coach Mike outlines the difficulties in managing a shop with an absentee owner and the need for strong leadership.
  
  

  Starting Point and Initial Changes (00:03:46)

  • Discussion on the initial steps taken to improve the struggling shop, focusing on hiring experienced staff.
  
  

  Importance of Tech Metric (00:04:57)

  • Coach Mike emphasizes the significance of using Tech Metric for tracking business performance remotely.
  
  

  Training on Estimates and Inspections (00:06:09)

  • Coach Mike describes the training provided to staff on creating accurate estimates and conducting thorough inspections.
  
  

  Staff Engagement and Overcoming Issues (00:07:16)

  • Mike shares how engaging staff in discussions helped improve buy-in and operational efficiency.
  
  

  Growth and Profitability (00:09:10)

  • The shop's revenue growth from $10,000 to $25,000 weekly, illustrating successful team collaboration and profitability.
  
  

  Absentee Owner's Success (00:10:42)

  • The absentee owner expresses interest in acquiring more shops, highlighting the success of the current operation.
  
  

  Addressing Bad Apples (00:11:20)

  • Discussion on identifying and removing unproductive staff to improve shop performance.
  
  

  Future Plans for the Shop (00:13:15)

  • Coach Mike outlines upcoming goals, including staffing and efficiency improvements to sustain growth.
  
  

  Community Involvement Strategy (00:14:44)

  • Plans for local engagement and marketing to strengthen community ties and attract more customers.
  
  

  Community Engagement Strategies (00:15:35)

  • Discusses ways to attract customers, including open houses and community involvement.
  
  

  Team Accountability (00:16:24)

  • Explores the importance of a strong service manager and team buy-in for business growth.
  
  

  Owner's Accountability from Afar (00:17:31)

  • Highlights how absentee owners can maintain accountability through regular communication and ticket audits.
  
  

  Continuous Improvement (00:19:24)

  • Encourages business owners to strive for constant improvement and efficiency in operations.
  
  

  Closing Remarks (00:20:54)

  • Wraps up the discussion with appreciation for the guest and encouragement for listeners.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>6c5e3792-32ab-4d87-9e58-680569b451b7Mon, 19 Aug 2024 00:15:00 -040018:23falsefull178178Navigate and Elevate Your Auto Repair Shop! [E177]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton focuses on enhancing auto repair shop performance, highlighting the crucial role of service advisors in the estimation process. He stresses the importance of advisors not projecting their financial limitations onto customers, ensuring all necessary repairs are transparently presented. Key points include understanding customer needs, providing comprehensive estimates, building trust, and improving average repair orders. Coach Chris advocates for regular training, consistent processes, and leveraging technology like digital vehicle inspections. Sponsored by Shop Marketing Pros, the episode underscores the need for continuous improvement and effective communication to boost shop profitability.

  Introduction to the Episode (00:00:09)

  • Coach Chris Cotton introduces the podcast and its focus on auto repair business improvement.
  
  

  Sponsor Acknowledgment (00:01:13)

  • Thanks to Shop Marketing Pros for their tailored marketing services for auto repair shops.
  
  

  Navigating Challenges in Auto Repair (00:01:13)

  • Discussion on the current challenges faced by auto repair shops and the need for improvement.
  
  

  Service Advisor Issues (00:02:47)

  • Exploration of problems arising from service advisors skipping steps in the estimation process.
  
  

  Selling with Their Own Wallet (00:04:05)

  • Emphasis on service advisors not projecting their financial limitations onto customers.
  
  

  Importance of Comprehensive Estimates (00:05:15)

  • Highlighting the need for transparent presentation of all necessary repairs and services.
  
  

  Role of Technicians and Service Advisors (00:06:31)

  • Clarification on the responsibilities of technicians and service advisors in the estimation process.
  
  

  Wraparound Services Explained (00:07:50)

  • Definition and importance of additional services that enhance primary repairs.
  
  

  Mileage-Based Maintenance Recommendations (00:09:13)

  • Discussion on the significance of adhering to mileage-based maintenance schedules.
  
  

  Impact of Average Estimates on Repair Orders (00:10:28)

  • Analysis of how average estimates influence average repair order metrics.
  
  

  Building Customer Trust (00:11:45)

  • The relationship between thorough estimates and customer trust in the service.
  
  

  Revenue Growth Through Higher Estimates (00:12:56)

  • Linking accurate estimates to increased revenue and profitability for auto repair shops.
  
  

  Creating a Perfect Estimate Process (00:14:04)

  • Steps to establish a clear and effective estimation process for service advisors.
  
  

  Customer Interaction in the Estimation Process (00:14:04)

  • Importance of warm customer greetings and accurate documentation of concerns.
  
  

  Digital Vehicle Inspection (00:14:04)

  • Advocating for the use of digital vehicle inspections over paper methods.
  
  

  Preparing the Estimate (00:15:18)

  • Steps for compiling and presenting a comprehensive estimate to customers.
  
  

  Follow-Up and Customer Communication (00:16:18)

  • Stressing the importance of following up and documenting customer decisions.
  
  

  Utilizing Technology for Training (00:17:23)

  • The role of training videos in reinforcing the estimation process for service advisors.
  
  

  Conclusion and Call to Action (00:18:24)

  • Encouragement for continuous learning and adapting to improve shop performance.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton focuses on enhancing auto repair shop performance, highlighting the crucial role of service advisors in the estimation process. He stresses the importance of advisors not projecting their financial limitations onto customers, ensuring all necessary repairs are transparently presented. Key points include understanding customer needs, providing comprehensive estimates, building trust, and improving average repair orders. Coach Chris advocates for regular training, consistent processes, and leveraging technology like digital vehicle inspections. Sponsored by Shop Marketing Pros, the episode underscores the need for continuous improvement and effective communication to boost shop profitability.

  Introduction to the Episode (00:00:09)

  • Coach Chris Cotton introduces the podcast and its focus on auto repair business improvement.
  
  

  Sponsor Acknowledgment (00:01:13)

  • Thanks to Shop Marketing Pros for their tailored marketing services for auto repair shops.
  
  

  Navigating Challenges in Auto Repair (00:01:13)

  • Discussion on the current challenges faced by auto repair shops and the need for improvement.
  
  

  Service Advisor Issues (00:02:47)

  • Exploration of problems arising from service advisors skipping steps in the estimation process.
  
  

  Selling with Their Own Wallet (00:04:05)

  • Emphasis on service advisors not projecting their financial limitations onto customers.
  
  

  Importance of Comprehensive Estimates (00:05:15)

  • Highlighting the need for transparent presentation of all necessary repairs and services.
  
  

  Role of Technicians and Service Advisors (00:06:31)

  • Clarification on the responsibilities of technicians and service advisors in the estimation process.
  
  

  Wraparound Services Explained (00:07:50)

  • Definition and importance of additional services that enhance primary repairs.
  
  

  Mileage-Based Maintenance Recommendations (00:09:13)

  • Discussion on the significance of adhering to mileage-based maintenance schedules.
  
  

  Impact of Average Estimates on Repair Orders (00:10:28)

  • Analysis of how average estimates influence average repair order metrics.
  
  

  Building Customer Trust (00:11:45)

  • The relationship between thorough estimates and customer trust in the service.
  
  

  Revenue Growth Through Higher Estimates (00:12:56)

  • Linking accurate estimates to increased revenue and profitability for auto repair shops.
  
  

  Creating a Perfect Estimate Process (00:14:04)

  • Steps to establish a clear and effective estimation process for service advisors.
  
  

  Customer Interaction in the Estimation Process (00:14:04)

  • Importance of warm customer greetings and accurate documentation of concerns.
  
  

  Digital Vehicle Inspection (00:14:04)

  • Advocating for the use of digital vehicle inspections over paper methods.
  
  

  Preparing the Estimate (00:15:18)

  • Steps for compiling and presenting a comprehensive estimate to customers.
  
  

  Follow-Up and Customer Communication (00:16:18)

  • Stressing the importance of following up and documenting customer decisions.
  
  

  Utilizing Technology for Training (00:17:23)

  • The role of training videos in reinforcing the estimation process for service advisors.
  
  

  Conclusion and Call to Action (00:18:24)

  • Encouragement for continuous learning and adapting to improve shop performance.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  The Aftermarket Radio Network

  Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

  Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

  The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

  The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

  Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

  Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>d7a07afa-d749-4dc4-864a-2e9539f1ed60Mon, 12 Aug 2024 00:15:00 -040017:31falsefull177177Empower Your Employees: Implementing the 131 Rule for Better Problem Solving in Auto Repair Shops [E176]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces the "131 Rule," a strategic framework designed to empower auto repair shop employees to become proactive problem solvers. The rule encourages staff to identify one challenge, propose three potential solutions, and recommend the best option among them. This approach not only fosters a culture of critical thinking and independence but also significantly enhances decision-making and customer service within the shop. By implementing the "131 Rule," employees are trained to take ownership of issues, analyze various solutions, and make informed decisions that benefit both the business and its customers.

  Additionally, the episode delves into the broader implications of adopting such a strategy, including increased employee engagement, improved operational efficiency, and a more collaborative work environment. Coach Chris Cotton shares real-life examples and success stories from shops that have successfully integrated the "131 Rule" into their daily operations, illustrating the tangible benefits of this approach.

  The episode also highlights other insightful podcasts available on the Aftermarket Radio Network, providing listeners with a wealth of resources to further enhance their knowledge and skills in the automotive repair industry. Furthermore, it promotes Shop Marketing Pros, the episode's sponsor, emphasizing their role in helping auto repair shops grow their businesses through effective marketing strategies.

  Listeners are encouraged to tune in to "The Weekly Blitz" for more expert advice and practical tips from industry leaders like Coach Chris Cotton, ensuring they stay ahead in the ever-evolving world of auto repair.

  Introduction to Supercharging Your Auto Repair Business (00:00:03)

  • Coach Chris Cotton introduces the podcast and its purpose for auto repair shop owners.
  
  

  Promotion of Other Podcasts (00:00:45)

  • Encouragement to check out other podcasts on the Aftermarket Radio Network, including a new podcaster, Craig O'Neill.
  
  

  Sponsor Acknowledgment (00:01:02)

  • Coach Cotton thanks Shop Marketing Pros for sponsoring the episode and highlights their unique marketing strategies.
  
  

  Introduction to the 131 Rule (00:01:32)

  • Discussion on the need for employees to become problem solvers, introducing the concept of the 131 Rule.
  
  

  Explanation of the 131 Rule (00:02:13)

  • Details on how the 131 Rule encourages critical thinking and solution development among employees.
  
  

  Importance of the 131 Rule (00:03:32)

  • Explains how the 131 Rule shifts problem-solving responsibility to the team, fostering innovation and efficiency.
  
  

  Implementation Steps for the 131 Rule (00:04:38)

  • Practical steps on how to communicate and train the team on applying the 131 Rule effectively.
  
  

  Creating a Supportive Environment (00:05:49)

  • Emphasizes the importance of cultivating a culture that values independent thinking and celebrates successes.
  
  

  Benefits of the 131 Rule for Owners (00:06:38)

  • Discusses how the 131 Rule reduces stress for owners and enhances decision-making efficiency.
  
  

  Benefits for Employees and Business (00:06:49)

  • Improved employee skills and customer service through the implementation of the 131 Rule.
  
  

  Real-World Application of the 131 Rule (00:07:13)

  • Encourages sharing real-life examples and role-playing scenarios to teach the 131 Rule effectively.
  
  

  Overcoming Challenges (00:07:49)

  • Identifies common obstacles to implementing the 131 Rule and strategies to overcome them.
  
  

  Final Encouragement to Implement the 131 Rule (00:08:23)

  • A call to action for shop owners to start using the 131 Rule to empower their teams.
  
  

  
  

  
  

  Introduction of the "131 Rule" for auto repair shop employees.

  Components of the 131 Rule: identifying challenges, outlining solutions, and making recommendations.

  Importance of empowering employees to take initiative in problem-solving.

  Benefits of the 131 Rule for owners, employees, and overall business efficiency.

  Steps for implementing the 131 Rule in an auto repair shop.

  Creating a supportive environment that encourages independent thinking.

  Strategies for celebrating successes and providing constructive feedback.

  Real-world applications and training methods for the 131 Rule.

  Challenges in implementing the 131 Rule, including resistance to change.

  Overall impact of the 131 Rule on customer service and satisfaction in the auto repair industry.

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces the "131 Rule," a strategic framework designed to empower auto repair shop employees to become proactive problem solvers. The rule encourages staff to identify one challenge, propose three potential solutions, and recommend the best option among them. This approach not only fosters a culture of critical thinking and independence but also significantly enhances decision-making and customer service within the shop. By implementing the "131 Rule," employees are trained to take ownership of issues, analyze various solutions, and make informed decisions that benefit both the business and its customers.

  Additionally, the episode delves into the broader implications of adopting such a strategy, including increased employee engagement, improved operational efficiency, and a more collaborative work environment. Coach Chris Cotton shares real-life examples and success stories from shops that have successfully integrated the "131 Rule" into their daily operations, illustrating the tangible benefits of this approach.

  The episode also highlights other insightful podcasts available on the Aftermarket Radio Network, providing listeners with a wealth of resources to further enhance their knowledge and skills in the automotive repair industry. Furthermore, it promotes Shop Marketing Pros, the episode's sponsor, emphasizing their role in helping auto repair shops grow their businesses through effective marketing strategies.

  Listeners are encouraged to tune in to "The Weekly Blitz" for more expert advice and practical tips from industry leaders like Coach Chris Cotton, ensuring they stay ahead in the ever-evolving world of auto repair.

  Introduction to Supercharging Your Auto Repair Business (00:00:03)

  • Coach Chris Cotton introduces the podcast and its purpose for auto repair shop owners.
  
  

  Promotion of Other Podcasts (00:00:45)

  • Encouragement to check out other podcasts on the Aftermarket Radio Network, including a new podcaster, Craig O'Neill.
  
  

  Sponsor Acknowledgment (00:01:02)

  • Coach Cotton thanks Shop Marketing Pros for sponsoring the episode and highlights their unique marketing strategies.
  
  

  Introduction to the 131 Rule (00:01:32)

  • Discussion on the need for employees to become problem solvers, introducing the concept of the 131 Rule.
  
  

  Explanation of the 131 Rule (00:02:13)

  • Details on how the 131 Rule encourages critical thinking and solution development among employees.
  
  

  Importance of the 131 Rule (00:03:32)

  • Explains how the 131 Rule shifts problem-solving responsibility to the team, fostering innovation and efficiency.
  
  

  Implementation Steps for the 131 Rule (00:04:38)

  • Practical steps on how to communicate and train the team on applying the 131 Rule effectively.
  
  

  Creating a Supportive Environment (00:05:49)

  • Emphasizes the importance of cultivating a culture that values independent thinking and celebrates successes.
  
  

  Benefits of the 131 Rule for Owners (00:06:38)

  • Discusses how the 131 Rule reduces stress for owners and enhances decision-making efficiency.
  
  

  Benefits for Employees and Business (00:06:49)

  • Improved employee skills and customer service through the implementation of the 131 Rule.
  
  

  Real-World Application of the 131 Rule (00:07:13)

  • Encourages sharing real-life examples and role-playing scenarios to teach the 131 Rule effectively.
  
  

  Overcoming Challenges (00:07:49)

  • Identifies common obstacles to implementing the 131 Rule and strategies to overcome them.
  
  

  Final Encouragement to Implement the 131 Rule (00:08:23)

  • A call to action for shop owners to start using the 131 Rule to empower their teams.
  
  

  
  

  
  

  Introduction of the "131 Rule" for auto repair shop employees.

  Components of the 131 Rule: identifying challenges, outlining solutions, and making recommendations.

  Importance of empowering employees to take initiative in problem-solving.

  Benefits of the 131 Rule for owners, employees, and overall business efficiency.

  Steps for implementing the 131 Rule in an auto repair shop.

  Creating a supportive environment that encourages independent thinking.

  Strategies for celebrating successes and providing constructive feedback.

  Real-world applications and training methods for the 131 Rule.

  Challenges in implementing the 131 Rule, including resistance to change.

  Overall impact of the 131 Rule on customer service and satisfaction in the auto repair industry.

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>6ce852b3-c75e-4f97-bcd5-6901714a3cefMon, 05 Aug 2024 00:15:00 -040009:00falsefull176176Are You Just a pumpkin patch, Or Are You THE PUMPKIN PATCH! [E175]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton uses a vivid pumpkin patch analogy to illustrate how auto repair shops can significantly enhance customer experiences. Cotton begins by painting a picture of a basic pumpkin patch visit, where customers simply pick out a pumpkin and leave. He then contrasts this with an extravagant pumpkin patch experience, where visitors are treated to hayrides, corn mazes, petting zoos, and festive food stands, creating a memorable and engaging outing for families. Through this analogy, Cotton emphasizes the importance of creating memorable, engaging experiences rather than just providing basic services.

  Cotton challenges shop owners to elevate their customer interactions from ordinary to extraordinary by focusing on exceptional service. He suggests that just as an extravagant pumpkin patch offers more than just pumpkins, auto repair shops should offer more than just repairs. This could include personalized customer service, comfortable waiting areas, transparent communication, and follow-up calls to ensure customer satisfaction. By doing so, shops can build stronger relationships with their customers, leading to increased loyalty and positive word-of-mouth.

  Additionally, Cotton promotes Shop Marketing Pros for their expertise in helping auto repair shops stand out in a competitive market. He highlights how their marketing strategies can help shops create a unique brand identity and attract more customers. The episode aims to motivate listeners to improve their business practices and customer interactions, encouraging them to think creatively about how they can enhance the overall customer experience.

  Overall, Cotton's message is clear: by going above and beyond in their service offerings, auto repair shops can transform routine transactions into extraordinary experiences, ultimately driving business growth and customer satisfaction.

  Introduction to the Podcast (00:00:05)

  • Coach Chris Cotton introduces "The Weekly Blitz" and its focus on auto repair business insights.
  
  

  Generic Marketing Strategies (00:01:08)

  • Introduction of Shop Marketing Pros, emphasizing their tailored solutions for auto repair businesses.
  
  

  Pumpkin Patch Analogy (00:01:40)

  • Coach Chris Cotton shares a fun analogy comparing basic and deluxe pumpkin patch experiences.
  
  

  Basic Pumpkin Patch Experience (00:02:25)

  • Description of a typical, forgettable visit to a basic pumpkin patch.
  
  

  Deluxe Pumpkin Patch Experience (00:03:32)

  • Contrast of a memorable and engaging visit to a deluxe pumpkin patch with numerous activities.
  
  

  Applying the Analogy to Auto Repair (00:04:41)

  • Encouragement for auto repair shops to evaluate their customer experience on a scale of one to five.
  
  

  Basic Auto Repair Shop Experience (00:05:50)

  • Illustration of a bland experience at a one-star auto repair shop.
  
  

  Deluxe Auto Repair Experience (00:06:55)

  • Vision of a top-notch auto repair experience with exceptional customer service and amenities.
  
  

  Customer Loyalty and Experience (00:07:55)

  • Discussion on how outstanding service fosters customer loyalty and positive word-of-mouth.
  
  

  Conclusion and Call to Action (00:09:01)

  • Encouragement for shop owners to elevate their customer experience beyond the basics.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton uses a vivid pumpkin patch analogy to illustrate how auto repair shops can significantly enhance customer experiences. Cotton begins by painting a picture of a basic pumpkin patch visit, where customers simply pick out a pumpkin and leave. He then contrasts this with an extravagant pumpkin patch experience, where visitors are treated to hayrides, corn mazes, petting zoos, and festive food stands, creating a memorable and engaging outing for families. Through this analogy, Cotton emphasizes the importance of creating memorable, engaging experiences rather than just providing basic services.

  Cotton challenges shop owners to elevate their customer interactions from ordinary to extraordinary by focusing on exceptional service. He suggests that just as an extravagant pumpkin patch offers more than just pumpkins, auto repair shops should offer more than just repairs. This could include personalized customer service, comfortable waiting areas, transparent communication, and follow-up calls to ensure customer satisfaction. By doing so, shops can build stronger relationships with their customers, leading to increased loyalty and positive word-of-mouth.

  Additionally, Cotton promotes Shop Marketing Pros for their expertise in helping auto repair shops stand out in a competitive market. He highlights how their marketing strategies can help shops create a unique brand identity and attract more customers. The episode aims to motivate listeners to improve their business practices and customer interactions, encouraging them to think creatively about how they can enhance the overall customer experience.

  Overall, Cotton's message is clear: by going above and beyond in their service offerings, auto repair shops can transform routine transactions into extraordinary experiences, ultimately driving business growth and customer satisfaction.

  Introduction to the Podcast (00:00:05)

  • Coach Chris Cotton introduces "The Weekly Blitz" and its focus on auto repair business insights.
  
  

  Generic Marketing Strategies (00:01:08)

  • Introduction of Shop Marketing Pros, emphasizing their tailored solutions for auto repair businesses.
  
  

  Pumpkin Patch Analogy (00:01:40)

  • Coach Chris Cotton shares a fun analogy comparing basic and deluxe pumpkin patch experiences.
  
  

  Basic Pumpkin Patch Experience (00:02:25)

  • Description of a typical, forgettable visit to a basic pumpkin patch.
  
  

  Deluxe Pumpkin Patch Experience (00:03:32)

  • Contrast of a memorable and engaging visit to a deluxe pumpkin patch with numerous activities.
  
  

  Applying the Analogy to Auto Repair (00:04:41)

  • Encouragement for auto repair shops to evaluate their customer experience on a scale of one to five.
  
  

  Basic Auto Repair Shop Experience (00:05:50)

  • Illustration of a bland experience at a one-star auto repair shop.
  
  

  Deluxe Auto Repair Experience (00:06:55)

  • Vision of a top-notch auto repair experience with exceptional customer service and amenities.
  
  

  Customer Loyalty and Experience (00:07:55)

  • Discussion on how outstanding service fosters customer loyalty and positive word-of-mouth.
  
  

  Conclusion and Call to Action (00:09:01)

  • Encouragement for shop owners to elevate their customer experience beyond the basics.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>60025498-2ebc-4fb1-80ae-45cb1ce7c36aMon, 29 Jul 2024 00:15:00 -040008:40falsefull175175Disruptive Insights from Other Industries for Auto Repair Shop Owners [E174]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching emphasizes the importance of seeking inspiration and innovation outside the auto repair industry. He challenges shop owners to break out of their comfort zones and learn from disruptors in fields like hospitality, retail, healthcare, and fitness. Chris discusses how adopting customer-centric approaches and technologies from these industries can transform auto repair businesses.

  For instance, he highlights how the hospitality industry's focus on exceptional customer service and personalized experiences can be mirrored in auto repair shops to build stronger customer relationships and loyalty. Similarly, he points out how retail's use of data analytics and customer feedback can help auto shops better understand their clients' needs and preferences, leading to more tailored services and improved satisfaction.

  
  

  Chris also explores how the healthcare sector's emphasis on transparency and trust can be applied to auto repair, fostering a more open and honest communication channel between mechanics and customers. Additionally, he draws parallels with the fitness industry's use of subscription models and community-building strategies, suggesting that auto repair shops could benefit from implementing similar membership programs to ensure steady revenue and customer engagement.

  
  

  He encourages proactive learning, attending conferences, and networking with professionals from other sectors. By stepping outside the traditional boundaries of the auto repair industry, shop owners can gain fresh perspectives and innovative ideas that can set them apart from competitors.

  
  

  The episode concludes with practical steps for implementing these innovative ideas to enhance customer experience and drive positive change in auto repair shops. Chris provides actionable advice on how to start small, such as introducing a customer feedback system or experimenting with new service packages, and gradually scale up these initiatives. He also stresses the importance of continuous improvement and staying adaptable to evolving customer expectations and industry trends. By embracing these strategies, auto repair shops can not only improve their operations but also create a more engaging and satisfying experience for their customers.

  
  

  The power of looking outside our industry (00:01:05)

  • Exploring the importance of learning from disruptors in other fields to stay ahead of the curve.
  
  

  Innovation at the edges (00:03:26)

  • Discussing how innovation often occurs at the edges of industries and the benefits of looking beyond traditional practices.
  
  

  Examples of disruptors in other industries (00:04:37)

  • Exploring examples from healthcare, food and beverage, connected fitness apps, and education to draw insights for auto repair business.
  
  

  Implementing ideas in auto repair shops (00:09:41)

  • Strategies for implementing ideas from other industries, such as networking, adopting technology, experimenting with service models, focusing on customer experience, and empowering the team.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching emphasizes the importance of seeking inspiration and innovation outside the auto repair industry. He challenges shop owners to break out of their comfort zones and learn from disruptors in fields like hospitality, retail, healthcare, and fitness. Chris discusses how adopting customer-centric approaches and technologies from these industries can transform auto repair businesses.

  For instance, he highlights how the hospitality industry's focus on exceptional customer service and personalized experiences can be mirrored in auto repair shops to build stronger customer relationships and loyalty. Similarly, he points out how retail's use of data analytics and customer feedback can help auto shops better understand their clients' needs and preferences, leading to more tailored services and improved satisfaction.

  
  

  Chris also explores how the healthcare sector's emphasis on transparency and trust can be applied to auto repair, fostering a more open and honest communication channel between mechanics and customers. Additionally, he draws parallels with the fitness industry's use of subscription models and community-building strategies, suggesting that auto repair shops could benefit from implementing similar membership programs to ensure steady revenue and customer engagement.

  
  

  He encourages proactive learning, attending conferences, and networking with professionals from other sectors. By stepping outside the traditional boundaries of the auto repair industry, shop owners can gain fresh perspectives and innovative ideas that can set them apart from competitors.

  
  

  The episode concludes with practical steps for implementing these innovative ideas to enhance customer experience and drive positive change in auto repair shops. Chris provides actionable advice on how to start small, such as introducing a customer feedback system or experimenting with new service packages, and gradually scale up these initiatives. He also stresses the importance of continuous improvement and staying adaptable to evolving customer expectations and industry trends. By embracing these strategies, auto repair shops can not only improve their operations but also create a more engaging and satisfying experience for their customers.

  
  

  The power of looking outside our industry (00:01:05)

  • Exploring the importance of learning from disruptors in other fields to stay ahead of the curve.
  
  

  Innovation at the edges (00:03:26)

  • Discussing how innovation often occurs at the edges of industries and the benefits of looking beyond traditional practices.
  
  

  Examples of disruptors in other industries (00:04:37)

  • Exploring examples from healthcare, food and beverage, connected fitness apps, and education to draw insights for auto repair business.
  
  

  Implementing ideas in auto repair shops (00:09:41)

  • Strategies for implementing ideas from other industries, such as networking, adopting technology, experimenting with service models, focusing on customer experience, and empowering the team.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>aa0af32b-f3ce-4409-8587-207bcea4b9b3Mon, 22 Jul 2024 00:15:00 -040012:57falsefull174174Stop Moving the Goalposts! [E173]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the critical importance of setting clear, achievable goals in the auto repair business. He warns against the pitfalls of constantly changing targets, which can negatively impact business direction and team morale.

  Coach Cotton emphasizes the need for SMART goals—specific, measurable, achievable, relevant, and time-bound—and offers practical steps for planning, monitoring progress, and celebrating milestones. He delves into the significance of having a structured approach to goal-setting, which not only helps in aligning the team’s efforts but also ensures that everyone is working towards a common objective.

  Coach Cotton also shares real-life examples and success stories from auto repair shops that have thrived by adhering to these principles. This episode offers valuable insights for business growth and personal satisfaction, making it a must-listen for anyone looking to enhance their auto repair business.

  Introduction (00:00:03)

  • Coach Chris Cotton introduces the podcast and its purpose, highlighting the game-changing insights and practical tips for auto repair businesses.
  
  

  Moving the Goalposts (00:01:05)

  • Discussion on the perils of constantly changing goals in business and personal life, emphasizing the importance of setting and sticking to clear goals.
  
  

  Setting Clear Goals (00:02:15)

  • Exploration of the cruciality of defining a clear vision, setting SMART goals, creating a plan, monitoring progress, staying accountable, and celebrating milestones.
  
  

  Personal Goal Setting (00:06:46)

  • Advises on setting personal goals to support professional life, continuous learning, and prioritizing health and wellness for a successful life and business.
  
  

  Conclusion and Call to Action (00:07:47)

  • Encouragement to stop moving the goalposts and start achieving goals, with a shoutout to the sponsor and a motivational sign-off.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the critical importance of setting clear, achievable goals in the auto repair business. He warns against the pitfalls of constantly changing targets, which can negatively impact business direction and team morale.

  Coach Cotton emphasizes the need for SMART goals—specific, measurable, achievable, relevant, and time-bound—and offers practical steps for planning, monitoring progress, and celebrating milestones. He delves into the significance of having a structured approach to goal-setting, which not only helps in aligning the team’s efforts but also ensures that everyone is working towards a common objective.

  Coach Cotton also shares real-life examples and success stories from auto repair shops that have thrived by adhering to these principles. This episode offers valuable insights for business growth and personal satisfaction, making it a must-listen for anyone looking to enhance their auto repair business.

  Introduction (00:00:03)

  • Coach Chris Cotton introduces the podcast and its purpose, highlighting the game-changing insights and practical tips for auto repair businesses.
  
  

  Moving the Goalposts (00:01:05)

  • Discussion on the perils of constantly changing goals in business and personal life, emphasizing the importance of setting and sticking to clear goals.
  
  

  Setting Clear Goals (00:02:15)

  • Exploration of the cruciality of defining a clear vision, setting SMART goals, creating a plan, monitoring progress, staying accountable, and celebrating milestones.
  
  

  Personal Goal Setting (00:06:46)

  • Advises on setting personal goals to support professional life, continuous learning, and prioritizing health and wellness for a successful life and business.
  
  

  Conclusion and Call to Action (00:07:47)

  • Encouragement to stop moving the goalposts and start achieving goals, with a shoutout to the sponsor and a motivational sign-off.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>6a60bb4c-5162-41de-a14a-9765aef462aaMon, 15 Jul 2024 00:15:00 -040008:07falsefull173173Are You Merely Interested or Are You Committed [E172]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  
  

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the crucial role of commitment in the auto repair business. He contrasts the significant difference between being merely interested and being fully committed, drawing inspiration from a powerful video by Coach Patty Gasso of the Oklahoma Sooners women's softball team. Coach Chris emphasizes that shop owners must engage fully in coaching to achieve long-term success, rather than just dabbling or showing occasional interest.

  
  

  Throughout the episode, Coach Chris encourages a committed mindset for excellence and business growth. He shares real-life examples and success stories of shop owners who have transformed their businesses by fully committing to their goals and consistently applying the principles of effective coaching and marketing. The episode serves as a motivational guide, urging listeners to take decisive action and fully invest in their business journey for sustained success.

  
  

  Introduction (00:00:01) Setting up the episode, introducing the topic of commitment in the auto repair business.

  
  

  Shop Marketing Pros (00:01:09) Promotion of shop marketing services and the importance of tailored marketing solutions for auto repair businesses.

  
  

  Coach Patty Gasso's Video (00:02:35) Discussion of Coach Patty Gasso's video and the concept of being interested vs. committed in coaching and business.

  
  

  The Commitment Mindset (00:05:27) Exploring the importance of commitment in coaching, specifically in engaging, being open to feedback, consistency, and investing time and resources.

  
  

  Benefits of Commitment (00:07:52) Highlighting the benefits of being committed to coaching, including transformational results, accountability, strategic growth, and overcoming challenges.

  
  

  Call to Action (00:09:04) Encouraging auto repair shop owners to commit to excellence and outlining steps for a committed mindset.

  
  

  Conclusion and Sponsor (00:10:09) Wrapping up the episode, emphasizing the importance of commitment, and acknowledging the sponsor.

  Connect with Chris:

  
  

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  
  

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  
  

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the crucial role of commitment in the auto repair business. He contrasts the significant difference between being merely interested and being fully committed, drawing inspiration from a powerful video by Coach Patty Gasso of the Oklahoma Sooners women's softball team. Coach Chris emphasizes that shop owners must engage fully in coaching to achieve long-term success, rather than just dabbling or showing occasional interest.

  
  

  Throughout the episode, Coach Chris encourages a committed mindset for excellence and business growth. He shares real-life examples and success stories of shop owners who have transformed their businesses by fully committing to their goals and consistently applying the principles of effective coaching and marketing. The episode serves as a motivational guide, urging listeners to take decisive action and fully invest in their business journey for sustained success.

  
  

  Introduction (00:00:01) Setting up the episode, introducing the topic of commitment in the auto repair business.

  
  

  Shop Marketing Pros (00:01:09) Promotion of shop marketing services and the importance of tailored marketing solutions for auto repair businesses.

  
  

  Coach Patty Gasso's Video (00:02:35) Discussion of Coach Patty Gasso's video and the concept of being interested vs. committed in coaching and business.

  
  

  The Commitment Mindset (00:05:27) Exploring the importance of commitment in coaching, specifically in engaging, being open to feedback, consistency, and investing time and resources.

  
  

  Benefits of Commitment (00:07:52) Highlighting the benefits of being committed to coaching, including transformational results, accountability, strategic growth, and overcoming challenges.

  
  

  Call to Action (00:09:04) Encouraging auto repair shop owners to commit to excellence and outlining steps for a committed mindset.

  
  

  Conclusion and Sponsor (00:10:09) Wrapping up the episode, emphasizing the importance of commitment, and acknowledging the sponsor.

  Connect with Chris:

  
  

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>f53e930b-d58e-4a2d-8801-02afeb840d89Mon, 08 Jul 2024 00:15:00 -040008:58falsefull172172Monday with Chris & Murray! Mindset Matters [E171]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In episode 171 of the podcast, Chris Cotton from Auto Fix Auto Shop Coaching introduces Murray Voth from RPM Training. They discuss the importance of using the term "service rate" instead of "labor rate" to enhance customer perception. Murray emphasizes the need for a business mindset among shop owners, highlighting the potential for profitability and the importance of accurate financial statements.

  They also address challenges like tax issues and the psychological aspects of investing. The episode concludes with a discussion on coaching approaches, financial management, and a mutual appreciation for their collaborative efforts in the automotive industry.

  • Introduction and Overview (00:00:01) Introduction to the podcast episode and the speakers, Chris Cotton and Murray Voth.
  • Marketing Strategies (00:01:06) Discussion on tailored marketing solutions and how to elevate the brand to attract new customers.
  • Change from Labor Rate to Service Rate (00:02:09) Murray Voth introduces the concept of changing from labor rate to service rate and its impact on customer perception.
  • Consumer Inquiries and Response (00:05:28) Guidance on responding to consumer inquiries about labor rate and the use of "service rate" or "facility service rate."
  • Mindset of Shop Owners (00:09:46) Exploration of the mindset of shop owners and the need for a shift from a technician's identity to a business owner's mindset.
  • Business Investment and Real Estate (00:14:11) Discussion on the interest of investors in auto repair businesses and the value of real estate associated with the shops.
  • Commitment and Mindset Shift (00:16:07) Exploration of the commitment versus interest in coaching and the importance of mindset shift for shop owners.
  • Analogies and Shop Improvement (00:17:23) The use of analogies to help shop owners understand their businesses as "fixer-uppers" and the need for a different perspective.
  • Emotional and Psychological Baggage (00:19:19) Acknowledgment of emotional and psychological factors that influence business decisions and ownership.
  • Investing and Self-Made Millionaires (00:19:57) Discussion on the cost of investing in the stock market and the myth of self-made millionaires.
  • Tax Problems and Profit First (00:20:57) Conversation about tax issues, creating a holding company, and utilizing the profit-first approach.
  • Struggling Shop Owners and Industry Help (00:21:37) Concern for struggling shop owners post-COVID and the increase in sales among clients.
  • Mindset Shift and Attracting Clients (00:23:04) The impact of mindset on attracting clients, differentiation between blue-collar and frugal mindsets.
  • Pathologically Frugal Shop Owners (00:24:10) Discussion on the impact of a frugal mindset on equipment, marketing, and attracting similar clients.
  • Corporate Profit and Small Business Mindset (00:27:23) Exploration of the fear of profit in small business and the historical context of corporate profit abuses.
  • Investment Return and Business Value (00:33:08) Understanding the return on investment in business and the value accumulation over time.
  • Accounting and Business Evaluation (00:37:29) The importance of accounting in understanding business value and preparing for a business sale.
  • Income Statement and Account Catch-Up (00:39:30) Discussion on the importance of catching up with income statements and accountants for business growth.
  • Financial Alignment for Business Growth (00:40:23) Importance of having financial alignment for business growth and the relief it brings.
  • Vendor Management and Business Relationships (00:41:10) Emphasizing the importance of managing vendors and maintaining business relationships.
  • Training Products and Mastermind Groups (00:42:11) Overview of training products, mastermind groups, and business courses offered by RPM Training.
  • Expanded Services and Support Network (00:43:10) Description of additional services, support network, and special guests offered by RPM Training.
  • Collaboration and Industry Support (00:44:07) Discussion on mutual support and collaboration in helping the automotive industry.
  • Potential Future Collaboration (00:44:16) Exploring the idea of potential future collaboration and creating a new show.
  • Outro and Sponsor Acknowledgment (00:45:05) Closing remarks, sponsor acknowledgment, and encouragement for a positive mindset.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In episode 171 of the podcast, Chris Cotton from Auto Fix Auto Shop Coaching introduces Murray Voth from RPM Training. They discuss the importance of using the term "service rate" instead of "labor rate" to enhance customer perception. Murray emphasizes the need for a business mindset among shop owners, highlighting the potential for profitability and the importance of accurate financial statements.

  They also address challenges like tax issues and the psychological aspects of investing. The episode concludes with a discussion on coaching approaches, financial management, and a mutual appreciation for their collaborative efforts in the automotive industry.

  • Introduction and Overview (00:00:01) Introduction to the podcast episode and the speakers, Chris Cotton and Murray Voth.
  • Marketing Strategies (00:01:06) Discussion on tailored marketing solutions and how to elevate the brand to attract new customers.
  • Change from Labor Rate to Service Rate (00:02:09) Murray Voth introduces the concept of changing from labor rate to service rate and its impact on customer perception.
  • Consumer Inquiries and Response (00:05:28) Guidance on responding to consumer inquiries about labor rate and the use of "service rate" or "facility service rate."
  • Mindset of Shop Owners (00:09:46) Exploration of the mindset of shop owners and the need for a shift from a technician's identity to a business owner's mindset.
  • Business Investment and Real Estate (00:14:11) Discussion on the interest of investors in auto repair businesses and the value of real estate associated with the shops.
  • Commitment and Mindset Shift (00:16:07) Exploration of the commitment versus interest in coaching and the importance of mindset shift for shop owners.
  • Analogies and Shop Improvement (00:17:23) The use of analogies to help shop owners understand their businesses as "fixer-uppers" and the need for a different perspective.
  • Emotional and Psychological Baggage (00:19:19) Acknowledgment of emotional and psychological factors that influence business decisions and ownership.
  • Investing and Self-Made Millionaires (00:19:57) Discussion on the cost of investing in the stock market and the myth of self-made millionaires.
  • Tax Problems and Profit First (00:20:57) Conversation about tax issues, creating a holding company, and utilizing the profit-first approach.
  • Struggling Shop Owners and Industry Help (00:21:37) Concern for struggling shop owners post-COVID and the increase in sales among clients.
  • Mindset Shift and Attracting Clients (00:23:04) The impact of mindset on attracting clients, differentiation between blue-collar and frugal mindsets.
  • Pathologically Frugal Shop Owners (00:24:10) Discussion on the impact of a frugal mindset on equipment, marketing, and attracting similar clients.
  • Corporate Profit and Small Business Mindset (00:27:23) Exploration of the fear of profit in small business and the historical context of corporate profit abuses.
  • Investment Return and Business Value (00:33:08) Understanding the return on investment in business and the value accumulation over time.
  • Accounting and Business Evaluation (00:37:29) The importance of accounting in understanding business value and preparing for a business sale.
  • Income Statement and Account Catch-Up (00:39:30) Discussion on the importance of catching up with income statements and accountants for business growth.
  • Financial Alignment for Business Growth (00:40:23) Importance of having financial alignment for business growth and the relief it brings.
  • Vendor Management and Business Relationships (00:41:10) Emphasizing the importance of managing vendors and maintaining business relationships.
  • Training Products and Mastermind Groups (00:42:11) Overview of training products, mastermind groups, and business courses offered by RPM Training.
  • Expanded Services and Support Network (00:43:10) Description of additional services, support network, and special guests offered by RPM Training.
  • Collaboration and Industry Support (00:44:07) Discussion on mutual support and collaboration in helping the automotive industry.
  • Potential Future Collaboration (00:44:16) Exploring the idea of potential future collaboration and creating a new show.
  • Outro and Sponsor Acknowledgment (00:45:05) Closing remarks, sponsor acknowledgment, and encouragement for a positive mindset.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>8fd0d200-7d3d-4407-811a-d15248f4dd2fMon, 01 Jul 2024 00:15:00 -040039:04falsefull171171Four Day Work Week for Your Auto Repair Shop! [E170]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the multifaceted benefits of adopting a four-day workweek within the auto repair industry. He underscores significant enhancements in employee morale, work-life balance, and overall productivity, while also noting the potential to attract and retain top-tier talent. Chris provides an in-depth analysis of various structural approaches for implementing a four-day workweek, including staggered shifts and rotating schedules, ensuring that operations run smoothly without compromising service quality.

  The episode, sponsored by Shop Marketing Pros, is a treasure trove of practical tips for auto repair shop owners contemplating this transition. Chris emphasizes the importance of developing a customized plan that meticulously balances employee satisfaction with operational efficiency. He discusses the nuances of different implementation strategies, such as ensuring adequate coverage during peak hours and maintaining customer service standards. Additionally, Chris shares real-world examples and success stories from shops that have successfully made the switch, providing listeners with a comprehensive understanding of the potential challenges and rewards.

  
  

  Listeners will also gain insights into the financial implications of a four-day workweek, including potential cost savings from reduced overhead and increased employee retention. Chris highlights the importance of clear communication with staff throughout the transition process and offers advice on how to gather and incorporate employee feedback to fine-tune the new schedule. By the end of the episode, auto repair shop owners will be equipped with the knowledge and tools needed to make an informed decision about whether a four-day workweek is the right fit for their business.

  
  

  • Boosted Employee Morale and Productivity (00:02:19) Shorter workweek leads to increased productivity and higher job satisfaction, improving employee morale and focus.
  • Improved Work-Life Balance (00:03:28) A four-day workweek allows for more family time, hobbies, and rest, reducing burnout and maintaining mental and physical health.
  • Attracting Top Talent (00:04:23) Offering a four-day workweek can attract top talent valuing flexibility and work-life balance, setting the employer apart.
  • Operational Efficiency and Financial Benefits (00:05:32) Streamlining operations, reducing turnover rates, and potential cost savings with a condensed workweek.
  • Structural Approaches to Transitioning to a Four-Day Workweek (00:06:34) Staggered shifts, extended hours, rotating schedules, and seasonal adjustments to implement a four-day workweek.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the multifaceted benefits of adopting a four-day workweek within the auto repair industry. He underscores significant enhancements in employee morale, work-life balance, and overall productivity, while also noting the potential to attract and retain top-tier talent. Chris provides an in-depth analysis of various structural approaches for implementing a four-day workweek, including staggered shifts and rotating schedules, ensuring that operations run smoothly without compromising service quality.

  The episode, sponsored by Shop Marketing Pros, is a treasure trove of practical tips for auto repair shop owners contemplating this transition. Chris emphasizes the importance of developing a customized plan that meticulously balances employee satisfaction with operational efficiency. He discusses the nuances of different implementation strategies, such as ensuring adequate coverage during peak hours and maintaining customer service standards. Additionally, Chris shares real-world examples and success stories from shops that have successfully made the switch, providing listeners with a comprehensive understanding of the potential challenges and rewards.

  
  

  Listeners will also gain insights into the financial implications of a four-day workweek, including potential cost savings from reduced overhead and increased employee retention. Chris highlights the importance of clear communication with staff throughout the transition process and offers advice on how to gather and incorporate employee feedback to fine-tune the new schedule. By the end of the episode, auto repair shop owners will be equipped with the knowledge and tools needed to make an informed decision about whether a four-day workweek is the right fit for their business.

  
  

  • Boosted Employee Morale and Productivity (00:02:19) Shorter workweek leads to increased productivity and higher job satisfaction, improving employee morale and focus.
  • Improved Work-Life Balance (00:03:28) A four-day workweek allows for more family time, hobbies, and rest, reducing burnout and maintaining mental and physical health.
  • Attracting Top Talent (00:04:23) Offering a four-day workweek can attract top talent valuing flexibility and work-life balance, setting the employer apart.
  • Operational Efficiency and Financial Benefits (00:05:32) Streamlining operations, reducing turnover rates, and potential cost savings with a condensed workweek.
  • Structural Approaches to Transitioning to a Four-Day Workweek (00:06:34) Staggered shifts, extended hours, rotating schedules, and seasonal adjustments to implement a four-day workweek.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>4cdccc1a-da6c-4018-b0e8-dd9c30be8922Mon, 24 Jun 2024 00:15:00 -040010:45falsefull170170Mid-Year Reflection: How Is Your Auto Repair Shop Doing and What’s Next? [E169]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching offers valuable insights for auto repair shop owners. He emphasizes the importance of reflecting on the first half of the year and preparing for a successful second half by recognizing achievements and overcoming hurdles. Chris provides actionable steps such as revamping marketing strategies, investing in team training, and enhancing customer experience. He stresses the significance of setting clear goals, implementing strategic changes, and maintaining accountability. The episode concludes with gratitude to listeners and a reminder to stay positive and proactive in business endeavors.

  • Supercharge Your Auto Repair Business (00:00:01) Introduction to the podcast episode and a brief overview of what to expect.
  • Mid-Year Reflection (00:01:06) Reflecting on the first half of the year for auto repair shop owners and setting the stage for the second half.
  • Assessing First Half Performance (00:02:11) Reviewing achievements and setbacks in the first half of the year for auto repair shops.
  • Overcoming Personal Roadblocks (00:03:15) Identifying and addressing internal barriers that may have held back the shop's performance.
  • Setting Clear Goals (00:05:23) Discussing the importance of setting ambitious and measurable goals for the second half of the year.
  • Actionable Steps for Improvement (00:07:21) Providing eight actionable steps for auto repair shop owners to consider for business growth and improvement.
  • Accountability and Monitoring (00:13:01) Emphasizing the importance of tracking progress, reviewing key performance indicators, and holding oneself and the team accountable.
  • Seeking Support for Business Growth (00:15:01) Highlighting the value of seeking support, collaboration, and learning from a network of like-minded individuals for business success.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching offers valuable insights for auto repair shop owners. He emphasizes the importance of reflecting on the first half of the year and preparing for a successful second half by recognizing achievements and overcoming hurdles. Chris provides actionable steps such as revamping marketing strategies, investing in team training, and enhancing customer experience. He stresses the significance of setting clear goals, implementing strategic changes, and maintaining accountability. The episode concludes with gratitude to listeners and a reminder to stay positive and proactive in business endeavors.

  • Supercharge Your Auto Repair Business (00:00:01) Introduction to the podcast episode and a brief overview of what to expect.
  • Mid-Year Reflection (00:01:06) Reflecting on the first half of the year for auto repair shop owners and setting the stage for the second half.
  • Assessing First Half Performance (00:02:11) Reviewing achievements and setbacks in the first half of the year for auto repair shops.
  • Overcoming Personal Roadblocks (00:03:15) Identifying and addressing internal barriers that may have held back the shop's performance.
  • Setting Clear Goals (00:05:23) Discussing the importance of setting ambitious and measurable goals for the second half of the year.
  • Actionable Steps for Improvement (00:07:21) Providing eight actionable steps for auto repair shop owners to consider for business growth and improvement.
  • Accountability and Monitoring (00:13:01) Emphasizing the importance of tracking progress, reviewing key performance indicators, and holding oneself and the team accountable.
  • Seeking Support for Business Growth (00:15:01) Highlighting the value of seeking support, collaboration, and learning from a network of like-minded individuals for business success.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>21cef7c8-1663-4385-b291-dccabee9ed68Mon, 17 Jun 2024 00:15:00 -040014:40falsefull169169Don’t Let Pride Stand in Your Way: A Lesson for Auto Repair Shop Owners [E138]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of pride in the auto repair industry. He offers strategies for shop owners to overcome pride, such as staying open to learning, seeking feedback, and embracing change. Cotton stresses the importance of building a strong team, networking, and setting realistic goals. He advocates for a balance between pride in one's work and humility, underlining its significance for business success, personal well-being, and family relationships. Shop Marketing Pros is also featured, promoting their marketing solutions for auto repair businesses.

  • The Introduction (00:00:00) Introduction to the podcast episode and a brief overview of what to expect.
  • The Impact of Pride on Auto Repair Business (00:01:43) Discussion on the detrimental effects of pride on business decisions in the auto repair industry.
  • Manifestations of Pride in Business (00:02:53) Eight ways pride can manifest and cause problems in auto repair business, including resisting change, ignoring feedback, and refusing help.
  • Strategies to Overcome Pride (00:09:51) Strategies to keep pride in check, such as staying open to learning, seeking feedback, and hiring a coach or consultant.
  • Conclusion and Sponsor Acknowledgment (00:13:19) Closing remarks, encouragement for growth, and acknowledgment of the sponsor, Shop Marketing Pros.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of pride in the auto repair industry. He offers strategies for shop owners to overcome pride, such as staying open to learning, seeking feedback, and embracing change. Cotton stresses the importance of building a strong team, networking, and setting realistic goals. He advocates for a balance between pride in one's work and humility, underlining its significance for business success, personal well-being, and family relationships. Shop Marketing Pros is also featured, promoting their marketing solutions for auto repair businesses.

  • The Introduction (00:00:00) Introduction to the podcast episode and a brief overview of what to expect.
  • The Impact of Pride on Auto Repair Business (00:01:43) Discussion on the detrimental effects of pride on business decisions in the auto repair industry.
  • Manifestations of Pride in Business (00:02:53) Eight ways pride can manifest and cause problems in auto repair business, including resisting change, ignoring feedback, and refusing help.
  • Strategies to Overcome Pride (00:09:51) Strategies to keep pride in check, such as staying open to learning, seeking feedback, and hiring a coach or consultant.
  • Conclusion and Sponsor Acknowledgment (00:13:19) Closing remarks, encouragement for growth, and acknowledgment of the sponsor, Shop Marketing Pros.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>04792c40-d6ac-481c-b961-51fea5d91c65Mon, 10 Jun 2024 00:15:00 -040011:55falsefull168168You Can't Be the Best Person on Your Team [E167]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching shares his expertise on team development within the auto repair industry. He advises against being the best person on your team, as it can hinder growth and lead to burnout. Instead, he offers strategies for building a capable team, such as hiring top talent, training, delegating, and fostering leadership. Chris emphasizes the benefits of collaboration, clear expectations, feedback, and a positive work environment. He also discusses transitioning to a team-focused approach and succession planning. The episode wraps up with Chris offering personalized advice and thanking the audience and sponsor, Shop Marketing Pros.

  • The importance of not being the best person on your team (00:01:15) Chris discusses the negative impact of being the best person on your team and its limitations on business growth.
  • The drawbacks of being the best person on your team (00:02:25) Chris outlines the negative consequences of being the best person on your team, including burnout, dependency, and stifled innovation.
  • Building a stronger team (00:06:05) Chris provides practical tips for building a stronger team, including hiring the best, investing in training, and fostering leadership.
  • Transitioning from being the best to building the best team (00:09:41)
  • Chris offers steps to transition from being the best person on your team to building the best team, emphasizing the need for assessment, training, and succession planning.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching shares his expertise on team development within the auto repair industry. He advises against being the best person on your team, as it can hinder growth and lead to burnout. Instead, he offers strategies for building a capable team, such as hiring top talent, training, delegating, and fostering leadership. Chris emphasizes the benefits of collaboration, clear expectations, feedback, and a positive work environment. He also discusses transitioning to a team-focused approach and succession planning. The episode wraps up with Chris offering personalized advice and thanking the audience and sponsor, Shop Marketing Pros.

  • The importance of not being the best person on your team (00:01:15) Chris discusses the negative impact of being the best person on your team and its limitations on business growth.
  • The drawbacks of being the best person on your team (00:02:25) Chris outlines the negative consequences of being the best person on your team, including burnout, dependency, and stifled innovation.
  • Building a stronger team (00:06:05) Chris provides practical tips for building a stronger team, including hiring the best, investing in training, and fostering leadership.
  • Transitioning from being the best to building the best team (00:09:41)
  • Chris offers steps to transition from being the best person on your team to building the best team, emphasizing the need for assessment, training, and succession planning.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>65b14a3f-1004-4835-be36-176257079aa4Mon, 03 Jun 2024 00:15:00 -040012:14falsefull167167The Importance of Weekly Stakeholder Meetings for Auto Repair Shop Owners [E166]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton, an auto repair business coach, emphasizes the significance of building relationships with stakeholders in the auto repair industry. His spouse, Kimberly, is highlighted as a key stakeholder, illustrating the personal connections involved in the business. The episode also features a mention of Brian and Kim from Shop Marketing Pros, acknowledging their sponsorship and likely contribution to the industry through marketing expertise.

  • The importance of connecting with stakeholders (00:01:18) Discussing the crucial aspect of connecting with stakeholders in an auto repair business, including defining stakeholders and the reasons for engaging with them.
  • Benefits of holding meetings outside the shop (00:03:47) Exploring the advantages of conducting stakeholder meetings outside the auto repair shop, such as minimizing distractions, creating a neutral ground, and sparking creativity.
  • Ideal locations for stakeholder meetings (00:04:57) Suggesting various locations for holding stakeholder meetings, including coffee shops, conference room rentals, restaurants, and co-working spaces.
  • Structuring effective stakeholder meetings (00:06:54) Outlining the importance of having a clear structure and agenda for stakeholder meetings, including setting objectives, prioritizing topics, and assigning time slots.
  • The impact of regular stakeholder meetings on business success (00:10:15) Highlighting the significance of holding regular stakeholder meetings based on research findings, such as achieving business goals and improving satisfaction and performance levels.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton, an auto repair business coach, emphasizes the significance of building relationships with stakeholders in the auto repair industry. His spouse, Kimberly, is highlighted as a key stakeholder, illustrating the personal connections involved in the business. The episode also features a mention of Brian and Kim from Shop Marketing Pros, acknowledging their sponsorship and likely contribution to the industry through marketing expertise.

  • The importance of connecting with stakeholders (00:01:18) Discussing the crucial aspect of connecting with stakeholders in an auto repair business, including defining stakeholders and the reasons for engaging with them.
  • Benefits of holding meetings outside the shop (00:03:47) Exploring the advantages of conducting stakeholder meetings outside the auto repair shop, such as minimizing distractions, creating a neutral ground, and sparking creativity.
  • Ideal locations for stakeholder meetings (00:04:57) Suggesting various locations for holding stakeholder meetings, including coffee shops, conference room rentals, restaurants, and co-working spaces.
  • Structuring effective stakeholder meetings (00:06:54) Outlining the importance of having a clear structure and agenda for stakeholder meetings, including setting objectives, prioritizing topics, and assigning time slots.
  • The impact of regular stakeholder meetings on business success (00:10:15) Highlighting the significance of holding regular stakeholder meetings based on research findings, such as achieving business goals and improving satisfaction and performance levels.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>18a4ebfe-2da1-46a5-ade0-5eeec6e6d4a4Mon, 27 May 2024 00:15:00 -040010:10falsefull166166Dressing to Impress: Setting the Standard of Professionalism in Your Auto Repair Shop [E165]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching underscores the significance of professional attire in the auto repair industry. He connects dressing well with increased confidence, employee morale, and customer trust. Cotton shares personal anecdotes and cites studies on "enclothed cognition," reinforcing the idea that appearance can influence performance. He offers practical advice for shop owners to elevate their business's professionalism through attire, leadership, and delegation. Cotton concludes by advocating for a standard of respect and dedication in the industry, supported by the episode's sponsor, Shop Marketing Pros.

  The importance of dressing professionally (00:01:15) Chris discusses the impact of dressing professionally on business perception, employee morale, and customer confidence.

  The psychological impact of dressing well (00:03:22) Chris explores the psychological connection between dressing well and feeling better, projecting confidence, and improving performance.

  Supporting data on the importance of dressing well (00:05:33) Chris presents data on perception and trust, employee morale, and customer confidence related to professional appearance.

  Setting a new standard (00:06:45) Chris provides practical tips for setting a standard of professionalism, including investing in quality uniforms and leading by example.

  The role of the owner in dressing professionally (00:07:49) Chris emphasizes the role of the owner in creating a culture of professionalism and setting boundaries through professional attire.

  The pledge to elevate industry standards (00:11:15) Chris encourages listeners to join him in pledging to dress professionally, reflecting respect for themselves, employees, and customers.

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching underscores the significance of professional attire in the auto repair industry. He connects dressing well with increased confidence, employee morale, and customer trust. Cotton shares personal anecdotes and cites studies on "enclothed cognition," reinforcing the idea that appearance can influence performance. He offers practical advice for shop owners to elevate their business's professionalism through attire, leadership, and delegation. Cotton concludes by advocating for a standard of respect and dedication in the industry, supported by the episode's sponsor, Shop Marketing Pros.

  The importance of dressing professionally (00:01:15) Chris discusses the impact of dressing professionally on business perception, employee morale, and customer confidence.

  The psychological impact of dressing well (00:03:22) Chris explores the psychological connection between dressing well and feeling better, projecting confidence, and improving performance.

  Supporting data on the importance of dressing well (00:05:33) Chris presents data on perception and trust, employee morale, and customer confidence related to professional appearance.

  Setting a new standard (00:06:45) Chris provides practical tips for setting a standard of professionalism, including investing in quality uniforms and leading by example.

  The role of the owner in dressing professionally (00:07:49) Chris emphasizes the role of the owner in creating a culture of professionalism and setting boundaries through professional attire.

  The pledge to elevate industry standards (00:11:15) Chris encourages listeners to join him in pledging to dress professionally, reflecting respect for themselves, employees, and customers.

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>a10b293f-7e59-4d8e-b452-a3ef2a6571ccMon, 20 May 2024 00:15:00 -040011:12falsefull165165Unlocking Greatness: The Ray Lewis Mentality - Are You Pissed Off for Greatness [164]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton explores Ray Lewis's "Pissed Off for Greatness" speech, applying its principles to auto repair business growth. He dissects the speech's themes of urgency, sacrifice, and excellence, urging listeners to pinpoint their motivation and seriously pursue their objectives. Cotton stresses the necessity of focus, consistency, and self-belief for true greatness, inspiring his audience to reject mediocrity and strive for their best.

  Introduction (00:00:01) Coach Chris Cotton introduces the podcast, emphasizing industry expertise and business innovation.

  Chasing Greatness (00:01:07) Coach Chris Cotton discusses the importance of chasing greatness and introduces Ray Lewis's speech "Pissed Off for Greatness."

  Key Takeaways from Ray Lewis's Speech (00:02:18) Coach Chris Cotton highlights key takeaways from Ray Lewis's speech, including urgency, sacrifice, and rejecting mediocrity.

  Defining Football and Rejecting Mediocrity (00:03:27) Coach Chris Cotton shares a personal anecdote related to rejecting mediocrity and emphasizes the importance of not settling in life.

  Pissed Off for Greatness Mindset (00:05:28) Coach Chris Cotton encourages listeners to embrace the "pissed off for greatness" mindset and take their goals seriously.

  Intensity and Lasting Greatness (00:07:47) Coach Chris Cotton discusses how lasting greatness requires focus, consistency, and self-belief, beyond just anger and intensity.

  Conclusion and Call to Action (00:08:48) Coach Chris Cotton concludes the episode, urging listeners to maintain a positive mindset and stay "pissed off for greatness."

  
  

  Connect with Chris:

  
  

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this episode of "The Weekly Blitz," Coach Chris Cotton explores Ray Lewis's "Pissed Off for Greatness" speech, applying its principles to auto repair business growth. He dissects the speech's themes of urgency, sacrifice, and excellence, urging listeners to pinpoint their motivation and seriously pursue their objectives. Cotton stresses the necessity of focus, consistency, and self-belief for true greatness, inspiring his audience to reject mediocrity and strive for their best.

  Introduction (00:00:01) Coach Chris Cotton introduces the podcast, emphasizing industry expertise and business innovation.

  Chasing Greatness (00:01:07) Coach Chris Cotton discusses the importance of chasing greatness and introduces Ray Lewis's speech "Pissed Off for Greatness."

  Key Takeaways from Ray Lewis's Speech (00:02:18) Coach Chris Cotton highlights key takeaways from Ray Lewis's speech, including urgency, sacrifice, and rejecting mediocrity.

  Defining Football and Rejecting Mediocrity (00:03:27) Coach Chris Cotton shares a personal anecdote related to rejecting mediocrity and emphasizes the importance of not settling in life.

  Pissed Off for Greatness Mindset (00:05:28) Coach Chris Cotton encourages listeners to embrace the "pissed off for greatness" mindset and take their goals seriously.

  Intensity and Lasting Greatness (00:07:47) Coach Chris Cotton discusses how lasting greatness requires focus, consistency, and self-belief, beyond just anger and intensity.

  Conclusion and Call to Action (00:08:48) Coach Chris Cotton concludes the episode, urging listeners to maintain a positive mindset and stay "pissed off for greatness."

  
  

  Connect with Chris:

  
  

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>5d979028-f957-4ecd-8755-f8750f5f8920Mon, 13 May 2024 00:15:00 -040009:44falsefull164164Campfires & Carols: Building Culture Beyond the Shop with Coach Al & Kevin [163]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.

  Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.

  Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.

  Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.

  Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.

  Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.

  Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.

  Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.

  Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.

  Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.

  Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.

  Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work dynamics.

  Investing in Employees (00:25:27) The importance of investing in employees and showing appreciation for their efforts is highlighted.

  Recruitment Strategy (00:26:05) Incorporating team-building events into recruitment discussions to emphasize employee appreciation and engagement.

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.

  Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.

  Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.

  Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.

  Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.

  Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.

  Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.

  Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.

  Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.

  Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.

  Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.

  Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work dynamics.

  Investing in Employees (00:25:27) The importance of investing in employees and showing appreciation for their efforts is highlighted.

  Recruitment Strategy (00:26:05) Incorporating team-building events into recruitment discussions to emphasize employee appreciation and engagement.

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>20dae731-ca02-459e-b0ab-abaaadfc2d66Mon, 06 May 2024 00:15:00 -040022:00falsefull163163Are Phone Trees Killing Your Auto Repair Shop's Customer Service? [E162]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of phone trees on customer service in auto repair shops. He emphasizes the importance of the human touch and shares his frustration with complex phone systems that deter customers. Chris offers practical advice for revamping phone systems, such as auditing current setups, matching staffing to call volume, and soliciting customer feedback. He advocates for a balance between technology and personal interaction, stressing that each call is an opportunity to showcase excellent service and stand out from competitors. Chris concludes by inviting listeners to contribute to the conversation on maintaining a personal touch in customer service.

  • The importance of human touch in customer service (00:01:05) Chris discusses the negative impact of phone trees on customer service and the need for a human touch.
  • The drawbacks of using phone trees (00:02:07) Chris explains how phone trees can frustrate customers and lead to missed opportunities.
  • The value of personal interaction in customer service (00:05:21) Chris emphasizes the importance of human connection and empathy in the customer service experience.
  • Balancing automation and human interaction (00:07:31) Chris discusses the need to strike a balance between technology and human interaction in the auto repair business.
  • Practical tips for revamping phone systems (00:09:33) Chris provides practical suggestions for improving phone systems to better serve customers and enhance the overall customer service experience.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of phone trees on customer service in auto repair shops. He emphasizes the importance of the human touch and shares his frustration with complex phone systems that deter customers. Chris offers practical advice for revamping phone systems, such as auditing current setups, matching staffing to call volume, and soliciting customer feedback. He advocates for a balance between technology and personal interaction, stressing that each call is an opportunity to showcase excellent service and stand out from competitors. Chris concludes by inviting listeners to contribute to the conversation on maintaining a personal touch in customer service.

  • The importance of human touch in customer service (00:01:05) Chris discusses the negative impact of phone trees on customer service and the need for a human touch.
  • The drawbacks of using phone trees (00:02:07) Chris explains how phone trees can frustrate customers and lead to missed opportunities.
  • The value of personal interaction in customer service (00:05:21) Chris emphasizes the importance of human connection and empathy in the customer service experience.
  • Balancing automation and human interaction (00:07:31) Chris discusses the need to strike a balance between technology and human interaction in the auto repair business.
  • Practical tips for revamping phone systems (00:09:33) Chris provides practical suggestions for improving phone systems to better serve customers and enhance the overall customer service experience.
  
  

  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

  ]]>c0a415d2-513d-4589-837d-81c8e6c08b29Mon, 29 Apr 2024 00:15:00 -040010:52falsefull162162A Tale of Succession & Success! Mark Fuerbacher's Story at Universal Imports of Rochester. [E161]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton, an auto repair business coach, talks with Mark, owner of an independent European auto repair shop in Rochester, New York, that also does sales and bodywork. They discuss Mark's family history, including his father's move from Germany to the U.S. and his transition from diamond cutting to car sales. Mark recounts his own path in the family business, from washing cars to his current role, and the lessons learned along the way. They also delve into succession planning, with Mark's son Hunter potentially taking over in the future. Mark highlights the benefits of working with Chris implementation of a new service management system, and the positive changes in business performance and staff engagement. The episode touches on the importance of regular staff meetings, understanding daily business metrics, and the joy of family involvement in the business. It concludes with personal anecdotes about family meals and the cultural heritage that enriches their lives.

  • The background of Mark's family (00:00:05) Mark talks about his father's journey from Germany to the United States and their family background.
  • Mark's family's journey in the auto repair business (00:02:05) Mark shares the story of his family's involvement in the auto repair business, including their transition from sales to service.
  • Mark's father's journey in the auto industry (00:04:08) Mark details his father's experiences in the car industry, from working at a BMW dealership to starting his own car sales business.
  • Mark's connection to European cars (00:10:52) Mark discusses his family's deep connection to European cars, particularly Audi, BMW, Mercedes, and Volkswagen.
  • Mark's journey in the auto repair business (00:14:48) Mark reflects on his journey in the auto repair business, from washing cars to becoming a service advisor and learning to buy cars at auctions.
  • Car Sales and Sunroof Surprise (00:19:22) Mark recalls a car sales experience and his father's tough love and succession plan.
  • Auto Auction and Nostalgia (00:21:29) Chris shares his experience working at an auto auction, and both speakers reminisce about the excitement of auctions.
  • Transition and Succession Plan (00:23:16) Mark discusses his role in the business and the prolonged transition plan from his father.
  • Family Involvement and Future Plans (00:25:43) Mark talks about family members' roles in the business and his son's potential as a service manager.
  • Succession Planning and Family Dynamics (00:29:31) Mark emphasizes the importance of communication and close relationships in succession planning.
  • Future of the Business and Retirement (00:34:14) Mark discusses his long-term plans for the business and his reluctance to fully retire.
  • Family Living Arrangements (00:36:40) Mark shares that his mother still lives in the family home, and he and his wife live next door.
  • Each timestamp is followed by a short description of the topics covered in the corresponding segment of the podcast episode.
  • Family and Business History (00:37:29) Discussion about family's daily routine and plans for creating a slideshow of old pictures for the website.
  • Transition to New Location and Succession Plan (00:38:19) Mark mentions the upcoming 40th anniversary at the new location and transitions to discussing their decision to change service management systems.
  • Transition to Auto Leap Service Management System (00:39:13) Mark's decision to switch to Auto Leap, initial challenges, and his encounter with Chris Cotton's podcast.
  • Initial Meeting and Decision to Work with Chris (00:43:40) Mark's initial meeting with Chris at a convention, initial reluctance to work with a coach, and the decision to start working with Chris.
  • Impact of Coaching on Business (00:45:48) Positive impact of coaching on business performance, particularly in December and January, and how it has improved their outlook for the year.
  • Benefits of Coaching and 20 Groups (00:50:40) Discussion about the value of coaching, 20 groups, and the supportive industry landscape in Rochester.
  • Shop Renovation and Growth (00:54:30) Description of the shop's renovation and growth, including the increase in employees and the focus on cleanliness.
  • Future Plans and Idea Sharing (00:55:20) The anticipation of a productive year with many ideas yet to be explored and nurtured during the coaching sessions.
  • Accountability and Responsibility (00:55:34) Discussion on the importance of accountability and responsibility in business ownership.
  • Meetings and Regimen (00:56:37) The significance of regular meetings and a structured approach to managing the business.
  • Future Plans and Succession (00:58:36) Mark's future plans for the business, including the involvement of his son and the transition of responsibilities.
  • Family Traditions and Gratitude (00:59:22) Mark's family traditions, including meals prepared by his mother, and expressions of gratitude.
  • Closing Remarks and Sponsorship (01:01:00) The conclusion of the episode, including acknowledgments and sponsorship mentions.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook #riseandgrind

  ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Chris Cotton, an auto repair business coach, talks with Mark, owner of an independent European auto repair shop in Rochester, New York, that also does sales and bodywork. They discuss Mark's family history, including his father's move from Germany to the U.S. and his transition from diamond cutting to car sales. Mark recounts his own path in the family business, from washing cars to his current role, and the lessons learned along the way. They also delve into succession planning, with Mark's son Hunter potentially taking over in the future. Mark highlights the benefits of working with Chris implementation of a new service management system, and the positive changes in business performance and staff engagement. The episode touches on the importance of regular staff meetings, understanding daily business metrics, and the joy of family involvement in the business. It concludes with personal anecdotes about family meals and the cultural heritage that enriches their lives.

  • The background of Mark's family (00:00:05) Mark talks about his father's journey from Germany to the United States and their family background.
  • Mark's family's journey in the auto repair business (00:02:05) Mark shares the story of his family's involvement in the auto repair business, including their transition from sales to service.
  • Mark's father's journey in the auto industry (00:04:08) Mark details his father's experiences in the car industry, from working at a BMW dealership to starting his own car sales business.
  • Mark's connection to European cars (00:10:52) Mark discusses his family's deep connection to European cars, particularly Audi, BMW, Mercedes, and Volkswagen.
  • Mark's journey in the auto repair business (00:14:48) Mark reflects on his journey in the auto repair business, from washing cars to becoming a service advisor and learning to buy cars at auctions.
  • Car Sales and Sunroof Surprise (00:19:22) Mark recalls a car sales experience and his father's tough love and succession plan.
  • Auto Auction and Nostalgia (00:21:29) Chris shares his experience working at an auto auction, and both speakers reminisce about the excitement of auctions.
  • Transition and Succession Plan (00:23:16) Mark discusses his role in the business and the prolonged transition plan from his father.
  • Family Involvement and Future Plans (00:25:43) Mark talks about family members' roles in the business and his son's potential as a service manager.
  • Succession Planning and Family Dynamics (00:29:31) Mark emphasizes the importance of communication and close relationships in succession planning.
  • Future of the Business and Retirement (00:34:14) Mark discusses his long-term plans for the business and his reluctance to fully retire.
  • Family Living Arrangements (00:36:40) Mark shares that his mother still lives in the family home, and he and his wife live next door.
  • Each timestamp is followed by a short description of the topics covered in the corresponding segment of the podcast episode.
  • Family and Business History (00:37:29) Discussion about family's daily routine and plans for creating a slideshow of old pictures for the website.
  • Transition to New Location and Succession Plan (00:38:19) Mark mentions the upcoming 40th anniversary at the new location and transitions to discussing their decision to change service management systems.
  • Transition to Auto Leap Service Management System (00:39:13) Mark's decision to switch to Auto Leap, initial challenges, and his encounter with Chris Cotton's podcast.
  • Initial Meeting and Decision to Work with Chris (00:43:40) Mark's initial meeting with Chris at a convention, initial reluctance to work with a coach, and the decision to start working with Chris.
  • Impact of Coaching on Business (00:45:48) Positive impact of coaching on business performance, particularly in December and January, and how it has improved their outlook for the year.
  • Benefits of Coaching and 20 Groups (00:50:40) Discussion about the value of coaching, 20 groups, and the supportive industry landscape in Rochester.
  • Shop Renovation and Growth (00:54:30) Description of the shop's renovation and growth, including the increase in employees and the focus on cleanliness.
  • Future Plans and Idea Sharing (00:55:20) The anticipation of a productive year with many ideas yet to be explored and nurtured during the coaching sessions.
  • Accountability and Responsibility (00:55:34) Discussion on the importance of accountability and responsibility in business ownership.
  • Meetings and Regimen (00:56:37) The significance of regular meetings and a structured approach to managing the business.
  • Future Plans and Succession (00:58:36) Mark's future plans for the business, including the involvement of his son and the transition of responsibilities.
  • Family Traditions and Gratitude (00:59:22) Mark's family traditions, including meals prepared by his mother, and expressions of gratitude.
  • Closing Remarks and Sponsorship (01:01:00) The conclusion of the episode, including acknowledgments and sponsorship mentions.
  
  

  Connect with Chris:

  chris@autofixsos.com

  Phone: 940.400.1008

  www.autoshopcoaching.com

  Facebook: https://www.facebook.com/

  AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

  
  

  #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook #riseandgrind

  ]]>b6d2b204-0853-4e15-bed0-df5b32099238Mon, 22 Apr 2024 00:15:00 -040049:40falsefull161161The Greatest Act of Selflessness: Kimberly's Kidney Donation Experience [E160]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

  Check out their podcast here: https://autorepairmarketing.captivate.fm/

  If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

  In this podcast episode, Kimberly and Chris Cotton reflect on Kimberly's kidney donation to her brother. They delve into her recovery, the physical and emotional challenges she faced, and the importance of a compression belt post-surgery. Chris shares his concerns for Kimberly's well-being and discusses the adjustments her brother had to make due to the kidney size difference. They also cover her brother's recovery, the medical procedures he underwent, and the impact on his mental health. The episode concludes with a call to consider organ donation, and Chris thanks Kimberly for sharing her story, highlighting the significance of organ donor registration.

  • Chris Cotton (00:00:09) - Are you ready to supercharge your auto repair business? This is coach Chris Cotton from Auto Fix Auto shop coaching. The weekly blitz is where industry expertise and business innovation collide. Revenue engines for the week ahead. Every episode has game changing insights, up to the minute industry updates and practical tips to shift your business into high gear. We're talking about stuff you didn't even know. You didn't know people. Make sure to check out one of the other great podcasts on the aftermarket radio network. Big shout out to our awesome sponsor shop Marketing pros. Top tier marketing for not just any audience, but the right audience. Shop marketing Pros connects your European or diesel repair shop with car enthusiasts who value expertise, the auto repair experience and a great relationship. Go pro with Shop marketing Pros your ticket to top tier results. Find out how they can feel your success at shop marketing pros.com/chris. So here we are. Kimberly, we're. This is episode 160, and the original cut we did was episode 150. So if you haven't gone back and listen and listen to that, you can,, if you want to catch up where we're at.
  
  
  • Chris Cotton (00:01:16) - So we are titling this Loosely Catching Up with Kimberly or follow up, and this is the follow up episode to The Kidney Donation. So in the previous episode, we talked about everything that we did running up to it. We've had the,, actual donation and what are we, six weeks past now?
  • Kimberly Cotton (00:01:41) - It'll be seven weeks on Thursday.
  • Chris Cotton (00:01:43) - Seven weeks on Thursday. I don't even know where all the time went. I don't even know how 1010 episodes elapsed either. But,, but this is amazing. So. Even even people that talked to me last week still ask me this week how she's doing. So who better than than my lovely wife Kimberly, to come in here and talk a little bit, talk about the donation and,, and kind of catch us up. So,, how are you doing?
  • Kimberly Cotton (00:02:14) - I'm doing physically. I'm doing really well. Mentally, I'm doing really well., but I have started to notice,, I do have limitations still., I want to get back.
  • Kimberly Cotton (00:02:28) - I want to be like I was before surgery. I could just go and do anything at the gym I wanted to, and now I have to really be careful on how much weight I'm lifting. I have to be careful the classes I'm taking because I am still feeling throughout the day. In the morning I'm great. It's usually in the afternoon and it's my back and strangely enough, it just starts to ache. It doesn't really hurt, it just takes a little bit. And so I just have to remind myself, you're only, you know, six weeks out of surgery. You have to give yourself some grace., but I all of my incisions from the surgery are healing great., I haven't had any issues with that., a week and a half after the surgery, my doctor released me to get back to normal activities., he did say, you know, don't lift anything over £30 and, you know, don't do any kickboxing classes or, you know, classes like that., but he said, yes, you are looking great.
  • Kimberly Cotton (00:03:35) - You just resume your normal activities.
  • Chris Cotton (00:03:39) - And, and so that's where we're that's where we're at now. And I'm going to rewind here just a little bit and talk about, you know, kind of the run up to surgery and everything. But you know, I, I kind of knew this was how this was going to go because I know you, you're like, you like to push things and they are pretty much everything they've told us, like, okay, this is going to happen here. This is going to happen here., and they said, like, it's going to take six months for you to get back to quote unquote, normal. And I think you forget that sometimes that,,, they told you six months and you're like, I know you're superwoman, but sometimes, you know, you got to slow down.
  • Kimberly Cotton (00:04:15) - I do forget that I've donate a kidney. I literally do forget., because physically you can't tell., it's all like, internal. And if you didn't know me, you wouldn't know that that's what happened.
  • Kimberly Cotton (00:04:31) - , so yes, I do have a problem with containing myself, and I. I'm humbled. Just about every day my body says, okay, that's enough. Stop. So. Yes.
  • Chris Cotton (00:04:43) - Well, and I will tell everybody that's listening. She's like swimming on Tuesdays. She's doing her kickboxing now., she rides her bicycle to the gym. So she's she's pretty much getting after it, maybe not quite as hard, but she's, she's, she's doing great. And and I love you so much for doing this for your brother. And I still think I'm amazed every day, but the fact that you could do it because I know I couldn't. There's no way. So. So last time we talked to people, we were kind of giving them the rundown of the way we thought things were going to happen. And so I kind of wanted to follow up on what actually happened,, like the run up to the surgery, if you can maybe just go back and tell us, like, like you and I drove to Tulsa, we got into the Airbnb and kind of just take it from there a little bit, and we'll just work forward from there.
  • Kimberly Cotton (00:05:35) - So,, two days after we made it to Tulsa, we had a follow up., basically they wanted to retest everything. So,, my brother and I both at the same time, went to the hospital and we did,, an EKG. We had blood tests., we did all kinds of different stuff., at that time, they gave me information that I was going to need for the surgery. Now, knowing that. I may not still be a match. Something else could have gone wrong between that appointment and the donation, which was a week away. So even though we are doing this and they're giving me all instructions for the surgery, it's still not a guarantee. And so we had to keep thinking about that., so we had the appointment pretty much all day, you know, met with, the nephrologist again and the, the kidney center., again, they're saying, you know, you can still back out. This is still your choice., we won't tell your brother any, you know, just, you know, something else happened, and not that you would have pulled out.
  • Kimberly Cotton (00:06:44) - And it never even crossed my mind to not go through with the donation. I mean, it just. It is what it is. I was going to do it no matter what., so then after that Wednesday,, it was pretty much just a waiting game until we heard from my kidney advocate., the next Tuesday. So we did all the testing on that Wednesday. Then we had to wait until the next Monday and I had to have a Covid test., and then after that, it was again, you were just waiting. And then Tuesday afternoon., they finally called and said, okay, all the cross matches are still good. Everybody's healthy. Covid was negative., so we're good to go. So even though we thought we were good to go and the surgery was scheduled, it's never really a done deal till the final. Okay. Everybody's good to go. So then it was just another, you know, let's see. That was Tuesday. So the rest of Tuesday, all day Wednesday I had to not eat or drink anything, but I couldn't eat anything on that Wednesday it was an all liquid diet.
  • Kimberly Cotton (00:07:54) - And then after midnight on that night, I couldn't have anything to eat or drink,, through the surgery. So I'd been fasting. I've been doing some, some of that, so I was comfortable with that. It was still hard., I was still, you know, I still wanted to eat, but I made it just fine., but I was getting very antsy. I just I wanted to get it done. I everything was good. I'm like, why do we have to wait? But that's when we had it scheduled for that Thursday. So it was just a waiting game at that point., so I tried to get out and walk a couple times a day just to get, you know, fresh air,, get my mind off of it. Which helped., and then my mom and dad showed up that Wednesday evening as well. So that helped me take my mind off of it, too. So they come over,. And stayed for another week and a half after that, just to take care of me and make sure I was doing okay, and basically to say, hey, you don't need to be doing that.
  • Kimberly Cotton (00:08:58) - But so anyway,, everything's good to go. We wake up at 4:00 on Thursday morning. My brother and sister in law actually come pick us up. So we don't have too many vehicles at the hospital and we make it to the hospital. We get all checked in., and then they called me back first, and. That was it. That was like, okay. That was the point where I was like, okay, this is real. And for me, until something happens, it's not really real....]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

    Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

    Check out their podcast here: https://autorepairmarketing.captivate.fm/

    If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

    In this podcast episode, Kimberly and Chris Cotton reflect on Kimberly's kidney donation to her brother. They delve into her recovery, the physical and emotional challenges she faced, and the importance of a compression belt post-surgery. Chris shares his concerns for Kimberly's well-being and discusses the adjustments her brother had to make due to the kidney size difference. They also cover her brother's recovery, the medical procedures he underwent, and the impact on his mental health. The episode concludes with a call to consider organ donation, and Chris thanks Kimberly for sharing her story, highlighting the significance of organ donor registration.

    • Chris Cotton (00:00:09) - Are you ready to supercharge your auto repair business? This is coach Chris Cotton from Auto Fix Auto shop coaching. The weekly blitz is where industry expertise and business innovation collide. Revenue engines for the week ahead. Every episode has game changing insights, up to the minute industry updates and practical tips to shift your business into high gear. We're talking about stuff you didn't even know. You didn't know people. Make sure to check out one of the other great podcasts on the aftermarket radio network. Big shout out to our awesome sponsor shop Marketing pros. Top tier marketing for not just any audience, but the right audience. Shop marketing Pros connects your European or diesel repair shop with car enthusiasts who value expertise, the auto repair experience and a great relationship. Go pro with Shop marketing Pros your ticket to top tier results. Find out how they can feel your success at shop marketing pros.com/chris. So here we are. Kimberly, we're. This is episode 160, and the original cut we did was episode 150. So if you haven't gone back and listen and listen to that, you can,, if you want to catch up where we're at.
    
    
    • Chris Cotton (00:01:16) - So we are titling this Loosely Catching Up with Kimberly or follow up, and this is the follow up episode to The Kidney Donation. So in the previous episode, we talked about everything that we did running up to it. We've had the,, actual donation and what are we, six weeks past now?
    • Kimberly Cotton (00:01:41) - It'll be seven weeks on Thursday.
    • Chris Cotton (00:01:43) - Seven weeks on Thursday. I don't even know where all the time went. I don't even know how 1010 episodes elapsed either. But,, but this is amazing. So. Even even people that talked to me last week still ask me this week how she's doing. So who better than than my lovely wife Kimberly, to come in here and talk a little bit, talk about the donation and,, and kind of catch us up. So,, how are you doing?
    • Kimberly Cotton (00:02:14) - I'm doing physically. I'm doing really well. Mentally, I'm doing really well., but I have started to notice,, I do have limitations still., I want to get back.
    • Kimberly Cotton (00:02:28) - I want to be like I was before surgery. I could just go and do anything at the gym I wanted to, and now I have to really be careful on how much weight I'm lifting. I have to be careful the classes I'm taking because I am still feeling throughout the day. In the morning I'm great. It's usually in the afternoon and it's my back and strangely enough, it just starts to ache. It doesn't really hurt, it just takes a little bit. And so I just have to remind myself, you're only, you know, six weeks out of surgery. You have to give yourself some grace., but I all of my incisions from the surgery are healing great., I haven't had any issues with that., a week and a half after the surgery, my doctor released me to get back to normal activities., he did say, you know, don't lift anything over £30 and, you know, don't do any kickboxing classes or, you know, classes like that., but he said, yes, you are looking great.
    • Kimberly Cotton (00:03:35) - You just resume your normal activities.
    • Chris Cotton (00:03:39) - And, and so that's where we're that's where we're at now. And I'm going to rewind here just a little bit and talk about, you know, kind of the run up to surgery and everything. But you know, I, I kind of knew this was how this was going to go because I know you, you're like, you like to push things and they are pretty much everything they've told us, like, okay, this is going to happen here. This is going to happen here., and they said, like, it's going to take six months for you to get back to quote unquote, normal. And I think you forget that sometimes that,,, they told you six months and you're like, I know you're superwoman, but sometimes, you know, you got to slow down.
    • Kimberly Cotton (00:04:15) - I do forget that I've donate a kidney. I literally do forget., because physically you can't tell., it's all like, internal. And if you didn't know me, you wouldn't know that that's what happened.
    • Kimberly Cotton (00:04:31) - , so yes, I do have a problem with containing myself, and I. I'm humbled. Just about every day my body says, okay, that's enough. Stop. So. Yes.
    • Chris Cotton (00:04:43) - Well, and I will tell everybody that's listening. She's like swimming on Tuesdays. She's doing her kickboxing now., she rides her bicycle to the gym. So she's she's pretty much getting after it, maybe not quite as hard, but she's, she's, she's doing great. And and I love you so much for doing this for your brother. And I still think I'm amazed every day, but the fact that you could do it because I know I couldn't. There's no way. So. So last time we talked to people, we were kind of giving them the rundown of the way we thought things were going to happen. And so I kind of wanted to follow up on what actually happened,, like the run up to the surgery, if you can maybe just go back and tell us, like, like you and I drove to Tulsa, we got into the Airbnb and kind of just take it from there a little bit, and we'll just work forward from there.
    • Kimberly Cotton (00:05:35) - So,, two days after we made it to Tulsa, we had a follow up., basically they wanted to retest everything. So,, my brother and I both at the same time, went to the hospital and we did,, an EKG. We had blood tests., we did all kinds of different stuff., at that time, they gave me information that I was going to need for the surgery. Now, knowing that. I may not still be a match. Something else could have gone wrong between that appointment and the donation, which was a week away. So even though we are doing this and they're giving me all instructions for the surgery, it's still not a guarantee. And so we had to keep thinking about that., so we had the appointment pretty much all day, you know, met with, the nephrologist again and the, the kidney center., again, they're saying, you know, you can still back out. This is still your choice., we won't tell your brother any, you know, just, you know, something else happened, and not that you would have pulled out.
    • Kimberly Cotton (00:06:44) - And it never even crossed my mind to not go through with the donation. I mean, it just. It is what it is. I was going to do it no matter what., so then after that Wednesday,, it was pretty much just a waiting game until we heard from my kidney advocate., the next Tuesday. So we did all the testing on that Wednesday. Then we had to wait until the next Monday and I had to have a Covid test., and then after that, it was again, you were just waiting. And then Tuesday afternoon., they finally called and said, okay, all the cross matches are still good. Everybody's healthy. Covid was negative., so we're good to go. So even though we thought we were good to go and the surgery was scheduled, it's never really a done deal till the final. Okay. Everybody's good to go. So then it was just another, you know, let's see. That was Tuesday. So the rest of Tuesday, all day Wednesday I had to not eat or drink anything, but I couldn't eat anything on that Wednesday it was an all liquid diet.
    • Kimberly Cotton (00:07:54) - And then after midnight on that night, I couldn't have anything to eat or drink,, through the surgery. So I'd been fasting. I've been doing some, some of that, so I was comfortable with that. It was still hard., I was still, you know, I still wanted to eat, but I made it just fine., but I was getting very antsy. I just I wanted to get it done. I everything was good. I'm like, why do we have to wait? But that's when we had it scheduled for that Thursday. So it was just a waiting game at that point., so I tried to get out and walk a couple times a day just to get, you know, fresh air,, get my mind off of it. Which helped., and then my mom and dad showed up that Wednesday evening as well. So that helped me take my mind off of it, too. So they come over,. And stayed for another week and a half after that, just to take care of me and make sure I was doing okay, and basically to say, hey, you don't need to be doing that.
    • Kimberly Cotton (00:08:58) - But so anyway,, everything's good to go. We wake up at 4:00 on Thursday morning. My brother and sister in law actually come pick us up. So we don't have too many vehicles at the hospital and we make it to the hospital. We get all checked in., and then they called me back first, and. That was it. That was like, okay. That was the point where I was like, okay, this is real. And for me, until something happens, it's not really real. When they called me back, my brother gave me the biggest hug and said, I want to thank you so much for doing this for me. So he gave me the big hug. It was hard for him to let go, but he let go and they took me back to my room. And so.
    • Chris Cotton (00:09:50) - So I'm going to I'm going to stop you for just a second right there. So if, if anybody out there is listening, never experience this., I knew where we were going and I'd seen the room before.
    • Chris Cotton (00:10:03) - I really didn't know kind of my part in all this, which is not super important other than just support. But,, you know, in hindsight that day. No, I don't think they prepared us for that day or they didn't prepare me., because we walk in there and they're doing, I think, 96 surgeries that same day, everything from kidney transplants to heart transplants to there was a lady there that was there to get her,, leg amputated from diabetes,, pacemakers, everything. And all this is happening at once. Every person individually has their own team the, the, the donor, the recipient. And it was really, really something. It was interesting to watch. And again, like Kimberly said, we got there, you know, 430 in the morning and they were done with all the surgeries. By 530 that afternoon. They had like everybody off to recovery. The, the,, the rooms were empty, but basically we got like a little cubicle for the family to sit in, and they called us every hour,, to update us, the nurse did to let us know that we're okay and or that Kimberly's okay, not us.
    • Chris Cotton (00:11:13) - Okay? We're just fine and kind of keep us apprised of all the situations that's going. So that's kind of what I was doing during the day sitting, waiting, managing family and things like that. So,, so, okay, so you saw your brother,, I think I was back there with you until somewhere around that point, and then the nurse finally says, well, okay, you can't back out at this point. We're a go. We're go for liftoff. So,, I give you a hug and a kiss. Take your glasses or put it in the bag and they wheel you out. So if you want to pick it back up from there, then then that would be great.
    • Kimberly Cotton (00:11:49) - So,, right before she says, okay, we're good to go, the surgeon comes in, he's like, okay, there's you know, he marks the spot, literally marks the spot where, you know, things are going to happen. And so then the two little air ladies come in and they wheeled me down the hall.
    • Kimberly Cotton (00:12:08) - We were supposed to have rooms right next to each other, but,, that didn't happen. So as they were wheeling me back to the E.R.,, or the E.R., the operating room,, I saw my. They'd paused at my brother's door, and that's when it got me. I had been fine. I hadn't cried or anything until that point, and I paused and I said, okay, I'll see you on the other side. And he said, thank you again, I love you. And I'm crying as she's willing me back. I'm fine. Nobody else is with me. It's just the poor ladies listening to me cry with me. Back to the operating room. But once I'm through the doors, it was. It happened so fast.. They killed me in. They got the table ready that I was going to be on. They scooted me over. They laid me on my side. They put the oxygen mask on me, and I didn't even count to ten. And I was out.
    • Kimberly Cotton (00:13:14) - I don't remember anything after that. The only the next time I woke up was in the recovery, and I had lots of blankets on me because I think I was shivering because it was cold., and I just remember I had two nurses continuously checking on me. How are you doing? Do you need this? Do you need that? And the only thing I said was, is where's my husband? Can I see my husband? And so I think that's at the point. They went and got you and brought you back. The problem was, is I had to stay in recovery for quite some time. Our surgery was early and so it lasted, what, four hours, I think something like that.
    • Chris Cotton (00:13:56) - Yeah. They, they told they pretty much told us this is a four hour surgery and, and we're going to have you because of the staging and everything. I guess they give you kind of like they give you like an hour headstart and then and then then they start start on, started on your brother and and then they've got your kidney, which they, the doctor said, hey, it looks pink.
    • Chris Cotton (00:14:20) - It's great. We cleaned it up. And so basically they will you out to recovery and then and then clean up the kidney, get it put into your brother and and then he's off and going. But, yeah we had a trouble. We had trouble getting into the actual,, the room that we that not not not I guess ICU or recovery, but your actual room that we stayed in for two nights. Yeah., so you were done by 11, and I think we had you in your room by five. So we kind of sat around for spent more time sitting around trying to get you into another room than than the operation took.
    • Kimberly Cotton (00:14:59) - Yeah., luckily I slept a lot during that time., so it wasn't too bad for me., it was just. I was just down there for a long time, so. Not a big deal. They got me up into a room., and actually, I, I was hungry,, when we finally did make it up to the room,, so I, I think we had tried to order something through the hospital, but they, the time had passed when they were delivering meals and stuff.
    • Kimberly Cotton (00:15:31) - , I did you bring me something or did I? I don't even remember what I had that I.
    • Chris Cotton (00:15:36) - Think I think we, I think I got you, I was able to get you something that you could eat.
    • Kimberly Cotton (00:15:41) - I don't think I was very hungry, but I wanted something small, so.
    • Chris Cotton (00:15:45) - Well. And and to give everybody like the idea of the recovery room you're in, basically, it's just like a long row of beds with like 10 to 15 slots on either side. And when I first went down there, you didn't have anybody next to you. So then we got you some ice water. I think we got you some pudding then or something. Yeah., but because the HIPAA regulations, they were bringing other people down on either side of you, and they had me leave. Yeah., but so we. So we got you to the room and kind of settled in a little bit., and we were trying to manage your pain, and I think, I think one of the important things, if you're listening and you're going to go through this out there, they talk about this.
    • Chris Cotton (00:16:32) - It's not a phantom pain. But what happens is, is where the kidney was. And they insert these robot fingers inside your body and they blow up your abdomen with nitrogen. And and they do this with a robot. And they try to get all the air out, but they can't. And what happens is, is the air or the nitrogen that's left pushes on your diaphragm. And when that happens, your body thinks your shoulder hurts. So it has this like tremendous pain in your shoulder. And I've seen Kimberly,, give birth. I've seen her do all kinds of stuff in 25 plus years that we've been together. And I've never heard her. Yell in pain or anything like that. And oh, maybe that's what had happened. I'd gone and got you something to eat. And then I went and got me something to eat. And when I was coming back, I heard you hollering down the hallway I had.
    • Kimberly Cotton (00:17:30) - Yeah, you hadn't probably been gone 20, 30 minutes maybe. And the pain all of a sudden hit me so hard.
    • Kimberly Cotton (00:17:38) - So I pushed the nurses button and took them, you know, longer than I wanted to them for them to respond. But they finally responded and they said, can we help you? And I said, I need something for the pain. My I'm absolutely excruciating right now. And they said, what on the scale of what to what I'm like, I am above a ten. I mean, this is awful., and so it took them a little bit and then he could hear me moaning and groaning down the hallway, and I think he sprinted to the room after he could hear me., but it just hurts so bad., and it's the strangest thing I don't get it., but it wasn't just one shoulder. It was across my back, right at my clavicle. And it just so hurt, so bad until the pain medication finally kicked in., initially, I had only wanted to stay one night in the hospital, but everybody was like, just see how you feel. See how you're doing.
    • Kimberly Cotton (00:18:41) - Well, the next day, the doctor,, comes. Another one comes in and takes me over, and he looks at me and he's like, yeah, you're spending another night. He could tell the pain on my face. And it wasn't constant, but it was just enough for him to say, yeah, we're going to up the dosage of your pain medication. And you're saying I'm like, okay, so but after they up the dosage, it was much better and much more manageable.
    • Chris Cotton (00:19:07) - So, so out of all the things that they didn't tell us, this was kind of like the big moment or less and not right then. But,, so they wanted me to get her up and have her walking like at 8 p.m. that night. And so that happened. I think we took you for a walk before this happened. Yeah, but but what nobody told us was, was about 30 minutes before you get up to walk, call a nurse, have them give you the pain medication. That way, when you're sore and hurting after the walk, you've already been medicated and you're good to go.
    • Chris Cotton (00:19:44) - So I think I think we walked you that night. I think we walked you a couple times that next day. And then I think the nurse that came in the following night was the one that was like, hey, you guys should be taking pain medication before you walk. And nobody, nobody told us that up until then. And that's,, that's like some Ron White. That's good information to know, right? Like. Yeah. Like,, that would have been handy. That would have been a little handy tidbit for people to tell us., so I, I think that and...]]>917c9ea9-040c-4a3c-898c-f49aa7a92e04Mon, 15 Apr 2024 00:15:00 -040031:03falsefull160160Using Dealership Weakness to Build a Strong Auto Repair ShopThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching examines the JD Power 2024 US Customer Service Index Study. He offers strategies for auto repair shops to outperform dealerships by focusing on immediate service, convenience, and the smart use of technology. Cotton emphasizes the need for shops to educate customers and offer value through quality service rather than just competing on price. He advises shops to enhance their online presence and local advertising to attract customers. The episode is a guide for auto repair businesses to improve service and capitalize on dealership shortcomings to gain customer loyalty.

      The JD Power 2024 US Customer Service Index Study (00:01:10) Insights from the study on dealership customer service, wait times, and technician retention.

      Dealership Wait Times and Technician Retention (00:02:14) Discussion on the impact of wait times, technician retention, and the influence on customer satisfaction.

      Customer Preferences and Technology (00:06:25) Customer preferences for immediate service, convenience, and the importance of technology in service updates.

      Rising Costs and Customer Satisfaction (00:09:02) Increase in the average amount spent on dealer visits, the impact of inflation, and customer satisfaction.

      Adapting to Market Landscape (00:13:18) The need to embrace technology, improve communication, and address wait times and cost concerns.

      Advertising Strategies for Auto Repair Shops (00:14:22) Tactical approaches to leverage speed, convenience, technology, cost-effectiveness, education, and tailored promotions in advertising.

      Implementing the Marketing Strategy (00:19:05) Guidance on assessing current advertising channels, revamping content, and staying responsive to market changes.

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching examines the JD Power 2024 US Customer Service Index Study. He offers strategies for auto repair shops to outperform dealerships by focusing on immediate service, convenience, and the smart use of technology. Cotton emphasizes the need for shops to educate customers and offer value through quality service rather than just competing on price. He advises shops to enhance their online presence and local advertising to attract customers. The episode is a guide for auto repair businesses to improve service and capitalize on dealership shortcomings to gain customer loyalty.

      The JD Power 2024 US Customer Service Index Study (00:01:10) Insights from the study on dealership customer service, wait times, and technician retention.

      Dealership Wait Times and Technician Retention (00:02:14) Discussion on the impact of wait times, technician retention, and the influence on customer satisfaction.

      Customer Preferences and Technology (00:06:25) Customer preferences for immediate service, convenience, and the importance of technology in service updates.

      Rising Costs and Customer Satisfaction (00:09:02) Increase in the average amount spent on dealer visits, the impact of inflation, and customer satisfaction.

      Adapting to Market Landscape (00:13:18) The need to embrace technology, improve communication, and address wait times and cost concerns.

      Advertising Strategies for Auto Repair Shops (00:14:22) Tactical approaches to leverage speed, convenience, technology, cost-effectiveness, education, and tailored promotions in advertising.

      Implementing the Marketing Strategy (00:19:05) Guidance on assessing current advertising channels, revamping content, and staying responsive to market changes.

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>3a4bc9c9-470f-46ad-9d09-26ade59da8afMon, 08 Apr 2024 00:15:00 -040017:19falsefull159159If Not You - Who is Watching Your Auto Repair Shop [E158]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      Setting up the story (00:01:07) Chris explains a shocking letter received from a potential client and the emotional impact it had on him.

      Discovery of theft (00:02:13) Chris recounts how he discovered theft in the client's business through inspection tickets and the importance of monitoring business activities.

      Theft details revealed (00:05:20) The client's email reveals elaborate theft involving stealing money, parts, and unauthorized vendor orders, leading to a shocking discovery.

      Impact and response (00:08:09) Chris reflects on the magnitude of the theft and emphasizes the importance of monitoring business activities and taking necessary actions.

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      Setting up the story (00:01:07) Chris explains a shocking letter received from a potential client and the emotional impact it had on him.

      Discovery of theft (00:02:13) Chris recounts how he discovered theft in the client's business through inspection tickets and the importance of monitoring business activities.

      Theft details revealed (00:05:20) The client's email reveals elaborate theft involving stealing money, parts, and unauthorized vendor orders, leading to a shocking discovery.

      Impact and response (00:08:09) Chris reflects on the magnitude of the theft and emphasizes the importance of monitoring business activities and taking necessary actions.

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>9fb6c742-4d63-4b16-83ec-8b22dc5c1d49Mon, 01 Apr 2024 00:15:00 -040008:42falsefull158158Mastering Your Financials: The Pillars of Success in Your Auto Repair Shop [E157]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode, auto shop coach Chris Cotton advises auto repair shop owners on financial management. He underscores the importance of maintaining an income statement and organizing a chart of accounts for business health assessment and decision-making. Chris explains how these tools help monitor profitability, manage expenses, and comply with regulations. He also reviews a real income statement, showing how to interpret financial data for improved business outcomes. Chris advocates for the diligent use of these financial instruments to drive growth and success in the auto repair industry.

      The importance of income statement (00:01:09) Emphasizing the necessity of an income statement and its role in understanding business health and performance.

      Understanding the income statement (00:02:22) Explanation of the components of an income statement and its significance in financial management.

      Purpose and benefits of income statement (00:04:24) Highlighting the importance of income statement in analyzing profitability, trend identification, and expense management.

      The significance of chart of accounts (00:06:42) Exploring the role of chart of accounts in financial reporting and decision-making.

      
      

      Integrating income statement and chart of accounts (00:08:58) Explaining how aligning income statement and chart of accounts streamlines financial management and supports decision-making.

      
      

      Analyzing an income statement (00:10:17) A detailed breakdown of an income statement, including identifying areas for improvement and understanding discrepancies.

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode, auto shop coach Chris Cotton advises auto repair shop owners on financial management. He underscores the importance of maintaining an income statement and organizing a chart of accounts for business health assessment and decision-making. Chris explains how these tools help monitor profitability, manage expenses, and comply with regulations. He also reviews a real income statement, showing how to interpret financial data for improved business outcomes. Chris advocates for the diligent use of these financial instruments to drive growth and success in the auto repair industry.

      The importance of income statement (00:01:09) Emphasizing the necessity of an income statement and its role in understanding business health and performance.

      Understanding the income statement (00:02:22) Explanation of the components of an income statement and its significance in financial management.

      Purpose and benefits of income statement (00:04:24) Highlighting the importance of income statement in analyzing profitability, trend identification, and expense management.

      The significance of chart of accounts (00:06:42) Exploring the role of chart of accounts in financial reporting and decision-making.

      
      

      Integrating income statement and chart of accounts (00:08:58) Explaining how aligning income statement and chart of accounts streamlines financial management and supports decision-making.

      
      

      Analyzing an income statement (00:10:17) A detailed breakdown of an income statement, including identifying areas for improvement and understanding discrepancies.

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>9a83684b-3c67-4754-b173-abd4769f4d83Mon, 25 Mar 2024 00:15:00 -040017:28falsefull157157Understanding Transition Leaks - The Hidden Drain on Auto Repair Shop Productivity [E156]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode, Chris Cotton from Auto Fix Auto Shop Coaching explores the issue of transition leaks in auto repair shops. He explains how frequent task-switching hampers productivity and energy levels for shop owners, service advisors, and technicians. Chris advocates for batch processing to consolidate similar tasks, thereby reducing transition leaks and increasing efficiency. He advises reorganizing work schedules to minimize cognitive load and suggests that while flexibility is necessary, intentional planning can greatly enhance productivity. The episode wraps up with Chris encouraging listeners to embrace growth and efficiency, thanking the sponsor, and promoting a positive work ethic.

      Transition Leaks (00:00:06) Explanation of the concept and its impact on auto repair shop owners, service advisors, and technicians.

      Impact on Efficiency (00:02:27) Discussion on how transition leaks lead to lost efficiency and diminished capacity for delivering high-quality service.

      Batch Processing Strategy (00:04:48) Explanation of the batch processing strategy to combat transition leaks and improve productivity.

      
      

      Applying the Concept (00:07:03) Guidance on analyzing and reorganizing schedules to minimize transition leaks and increase efficiency.

      
      

      Embracing Change (00:09:11) Encouragement to prioritize efficiency and quality by embracing a new way of organizing work schedules.

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode, Chris Cotton from Auto Fix Auto Shop Coaching explores the issue of transition leaks in auto repair shops. He explains how frequent task-switching hampers productivity and energy levels for shop owners, service advisors, and technicians. Chris advocates for batch processing to consolidate similar tasks, thereby reducing transition leaks and increasing efficiency. He advises reorganizing work schedules to minimize cognitive load and suggests that while flexibility is necessary, intentional planning can greatly enhance productivity. The episode wraps up with Chris encouraging listeners to embrace growth and efficiency, thanking the sponsor, and promoting a positive work ethic.

      Transition Leaks (00:00:06) Explanation of the concept and its impact on auto repair shop owners, service advisors, and technicians.

      Impact on Efficiency (00:02:27) Discussion on how transition leaks lead to lost efficiency and diminished capacity for delivering high-quality service.

      Batch Processing Strategy (00:04:48) Explanation of the batch processing strategy to combat transition leaks and improve productivity.

      
      

      Applying the Concept (00:07:03) Guidance on analyzing and reorganizing schedules to minimize transition leaks and increase efficiency.

      
      

      Embracing Change (00:09:11) Encouragement to prioritize efficiency and quality by embracing a new way of organizing work schedules.

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>bed300fb-4e29-4f58-85cf-bcc744983725Mon, 18 Mar 2024 00:15:00 -040009:47falsefull156156Mindset Matters - The Ripple Effect in YOUR Auto Repair Shop [E155]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses auto repair business owners, focusing on revitalizing February's sluggish pace. He emphasizes the power of a goal-oriented mindset, offering actionable advice on setting objectives and adopting proactive strategies. Cotton's insights aim to help listeners transform typically slow periods into opportunities for profit and success, underscoring the significance of attitude and planning in business.

      The importance of mindset (00:00:04) Discussion on the significance of a goal-driven mindset to turn February around for auto repair business owners.

      Challenging the negative mindset (00:02:23) Encouraging shop owners to shift from a negative mindset about February and its impact on business performance.

      Analyzing February sales data (00:04:30) Reviewing sales data from February and questioning the mindset of shop owners who did not experience significant growth.

      
      

      Preparing for slow periods (00:08:05) Emphasizing the importance of long-term planning and preparation for slow months, such as February, to achieve success.

      
      

      Overcoming negative mindset trap (00:09:07) Discussing the negative mindset trap and how it affects the performance and attitude of the team.

      
      

      Adopting a positive mindset (00:10:16) Exploring the power of a positive mindset and proactive approach to transform slow periods into successful and profitable times.

      
      

      Setting ambitious goals (00:11:11) Encouraging shop owners to set ambitious but achievable goals and involve the team in brainstorming strategies to attract more business.

      
      

      Reinforcing the impact of mindset and goals (00:13:20) Highlighting the impact of mindset and goal setting on team performance and attitude, and its role in breaking the cycle of slow periods.

      
      

      Driving the shop to new heights (00:15:34) Empowering shop owners to use their mindset and leadership to transform challenges into opportunities and drive their shop to new heights.

      
      

      Coach Chris Cotton', '00:02:23', "I heard it like, 'Oh woe is me, February sucks, January sucks, it's always going to suck and there's nothing we can do about it.'" 'Coach Chris Cotton', '00:03:24', "If you tell all the employees, 'Hey, this is going to be the best month ever,' and you put your efforts towards that, then guess what? It will be the best month ever." 'Coach Chris Cotton', '00:09:07', "What would $25,000 have done for your shop? What would $50,000 have done for your shop in January, February, March moving forward?"

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses auto repair business owners, focusing on revitalizing February's sluggish pace. He emphasizes the power of a goal-oriented mindset, offering actionable advice on setting objectives and adopting proactive strategies. Cotton's insights aim to help listeners transform typically slow periods into opportunities for profit and success, underscoring the significance of attitude and planning in business.

      The importance of mindset (00:00:04) Discussion on the significance of a goal-driven mindset to turn February around for auto repair business owners.

      Challenging the negative mindset (00:02:23) Encouraging shop owners to shift from a negative mindset about February and its impact on business performance.

      Analyzing February sales data (00:04:30) Reviewing sales data from February and questioning the mindset of shop owners who did not experience significant growth.

      
      

      Preparing for slow periods (00:08:05) Emphasizing the importance of long-term planning and preparation for slow months, such as February, to achieve success.

      
      

      Overcoming negative mindset trap (00:09:07) Discussing the negative mindset trap and how it affects the performance and attitude of the team.

      
      

      Adopting a positive mindset (00:10:16) Exploring the power of a positive mindset and proactive approach to transform slow periods into successful and profitable times.

      
      

      Setting ambitious goals (00:11:11) Encouraging shop owners to set ambitious but achievable goals and involve the team in brainstorming strategies to attract more business.

      
      

      Reinforcing the impact of mindset and goals (00:13:20) Highlighting the impact of mindset and goal setting on team performance and attitude, and its role in breaking the cycle of slow periods.

      
      

      Driving the shop to new heights (00:15:34) Empowering shop owners to use their mindset and leadership to transform challenges into opportunities and drive their shop to new heights.

      
      

      Coach Chris Cotton', '00:02:23', "I heard it like, 'Oh woe is me, February sucks, January sucks, it's always going to suck and there's nothing we can do about it.'" 'Coach Chris Cotton', '00:03:24', "If you tell all the employees, 'Hey, this is going to be the best month ever,' and you put your efforts towards that, then guess what? It will be the best month ever." 'Coach Chris Cotton', '00:09:07', "What would $25,000 have done for your shop? What would $50,000 have done for your shop in January, February, March moving forward?"

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>4f8e3528-bb34-45dd-91ff-481ccf161155Mon, 11 Mar 2024 00:15:00 -040014:20falsefull155155The Struggle of Succession: A Journey from Family Auto Repair to Independence [E154]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching talks with Josh Then of Unified Automotive about Josh's transition from working in his family's auto repair business to starting his own shop.

      They discuss the difficulties of succession planning, generational differences, and the challenges of modernizing a family business. Josh shares his personal struggles with work-life balance and the toxic work environment created by his father's resistance to change. Despite good pay, Josh felt compelled to leave and set up his own garage, facing the hardships of establishing a new business and a strained relationship with his father.

      He also highlights the support he received from industry groups and the importance of utilizing resources like Facebook groups and YouTube for guidance. The episode emphasizes the value of seeking help and the continuous learning necessary for success in the auto repair industry.

      
      

      • Introduction (00:00:00) Setting up the podcast and introducing the topic of succession planning in a family auto repair business.
      • Background and Early Work Experience (00:02:08) Josh's early experience in the family auto repair business, starting from a young age and progressing through high school and college.
      • Generational Differences in Work Ethic (00:09:29) Discussion about the generational differences in work ethic and work-life balance, comparing the speaker's experience with his father's dedication to work.
      • Motivation for Succession Planning (00:12:52) Josh's motivation for pushing the succession plan, focusing on the impact of having a daughter and the desire for a better work-life balance.
      • Challenges in Implementing Changes (00:16:25) The challenges faced by Josh in implementing changes and improvements in the family business, including resistance from his father.
      • Lack of Formal Succession Plan (00:18:45) The absence of a formal succession plan and the difficulties faced in getting his father to agree to a plan, leading to the speaker considering other business opportunities.
      • Succession Plan Backing Out (00:21:50) Josh discusses the shop owner backing out of their succession plan, leading to his decision to leave.
      • Starting a Business (00:23:22) Josh explains how he started working on his own business in the background while still at his father's shop.
      • Leaving the Father's Shop (00:26:59) Josh describes the process of leaving his father's shop and starting his own business in his garage.
      • Father-Son Relationship (00:28:40) Josh discusses the evolving relationship with his father after leaving the shop and the tension between them.
      • Conflict with Father (00:31:12) Josh recounts the conflict with his father after starting his own business and the subsequent fallout.
      • Working with Family (00:33:11) Josh reflects on the challenges of working with a stubborn family member and offers advice for others in similar situations.
      • Regrets and Lessons (00:37:07) Josh discusses what he could have done differently and the lessons he learned from the experience.
      • Influence of Support Groups (00:39:14) Josh shares the impact of support groups like ASA and Shop Marketing Pros on his business decisions and growth.
      • The helpful auto repair group (00:43:41) Discussion about a helpful online group for auto repair business owners and the value of their services.
      • The abundance of industry resources (00:44:15) The availability of resources for auto repair shop owners on the internet and the continuous growth of information.
      • Starting the journey to seek help (00:45:00) The frustration that led to seeking help online and the positive impact of reaching out for assistance.
      • Reaching out for advice and support (00:47:38) The realization of being in a bubble and the value of seeking perspectives from others in the industry.
      • Concluding the podcast (00:48:38): I thank the guest for the conversation and acknowledge the sponsors of the podcast.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching talks with Josh Then of Unified Automotive about Josh's transition from working in his family's auto repair business to starting his own shop.

      They discuss the difficulties of succession planning, generational differences, and the challenges of modernizing a family business. Josh shares his personal struggles with work-life balance and the toxic work environment created by his father's resistance to change. Despite good pay, Josh felt compelled to leave and set up his own garage, facing the hardships of establishing a new business and a strained relationship with his father.

      He also highlights the support he received from industry groups and the importance of utilizing resources like Facebook groups and YouTube for guidance. The episode emphasizes the value of seeking help and the continuous learning necessary for success in the auto repair industry.

      
      

      • Introduction (00:00:00) Setting up the podcast and introducing the topic of succession planning in a family auto repair business.
      • Background and Early Work Experience (00:02:08) Josh's early experience in the family auto repair business, starting from a young age and progressing through high school and college.
      • Generational Differences in Work Ethic (00:09:29) Discussion about the generational differences in work ethic and work-life balance, comparing the speaker's experience with his father's dedication to work.
      • Motivation for Succession Planning (00:12:52) Josh's motivation for pushing the succession plan, focusing on the impact of having a daughter and the desire for a better work-life balance.
      • Challenges in Implementing Changes (00:16:25) The challenges faced by Josh in implementing changes and improvements in the family business, including resistance from his father.
      • Lack of Formal Succession Plan (00:18:45) The absence of a formal succession plan and the difficulties faced in getting his father to agree to a plan, leading to the speaker considering other business opportunities.
      • Succession Plan Backing Out (00:21:50) Josh discusses the shop owner backing out of their succession plan, leading to his decision to leave.
      • Starting a Business (00:23:22) Josh explains how he started working on his own business in the background while still at his father's shop.
      • Leaving the Father's Shop (00:26:59) Josh describes the process of leaving his father's shop and starting his own business in his garage.
      • Father-Son Relationship (00:28:40) Josh discusses the evolving relationship with his father after leaving the shop and the tension between them.
      • Conflict with Father (00:31:12) Josh recounts the conflict with his father after starting his own business and the subsequent fallout.
      • Working with Family (00:33:11) Josh reflects on the challenges of working with a stubborn family member and offers advice for others in similar situations.
      • Regrets and Lessons (00:37:07) Josh discusses what he could have done differently and the lessons he learned from the experience.
      • Influence of Support Groups (00:39:14) Josh shares the impact of support groups like ASA and Shop Marketing Pros on his business decisions and growth.
      • The helpful auto repair group (00:43:41) Discussion about a helpful online group for auto repair business owners and the value of their services.
      • The abundance of industry resources (00:44:15) The availability of resources for auto repair shop owners on the internet and the continuous growth of information.
      • Starting the journey to seek help (00:45:00) The frustration that led to seeking help online and the positive impact of reaching out for assistance.
      • Reaching out for advice and support (00:47:38) The realization of being in a bubble and the value of seeking perspectives from others in the industry.
      • Concluding the podcast (00:48:38): I thank the guest for the conversation and acknowledge the sponsors of the podcast.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>19e3e159-05d9-447d-8977-9e45ed04e3e5Mon, 04 Mar 2024 00:15:00 -040038:27falsefull154154The Most Important Rule for Auto Repair Shops: Always Say Yes to CustomersThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching highlights the significance of always saying yes to customers in the auto repair industry. He recounts two examples where service advisors faced challenges in agreeing to customer requests. Cotton stresses the importance of customer satisfaction and the delicate balance of agreeing to customer demands without making unrealistic promises.

      Saying Yes to Customers (00:02:36) Importance of prioritizing customer satisfaction and finding ways to say yes instead of no.

      Handling Customer Requests (00:03:45) Addressing an instance where a service advisor struggled to manage customer expectations and deliver on promises.

      Customer Service Skills (00:05:54) Emphasizing the need to take care of the customer, manage expectations, and avoid overpromising while saying yes.

      Saying Yes and Managing Expectations (00:10:11) Discussing the importance of saying yes to customers while managing expectations and not overpromising.

      1. Importance of not saying no to customers in the auto repair business

      2. Instances of a service advisor struggling to say yes to customers

      3. Emphasizing the need to prioritize customer satisfaction

      4.Managing expectations while saying yes to customers

      5.Not overpromising to customers

      Quotes:

      Coach Chris Cotton', '00:06:54', "How would you like it if you were leaving town in 24 hours and somebody said, 'Oh, you can't take your car because we can't finish it up'? It's just not the right place to be in."

      'Coach Chris Cotton', '00:09:14', "The customer doesn't care about any of that; the customer just wants to know if you can help them or not."

      'Coach Chris Cotton', '00:12:16', "If they're in front of you unexpectedly, say yes, smile, and be like, 'Oh, I'm so glad, Mrs. Johnson, that you're here today. I haven't seen you in a while. Absolutely, we'll take care of your crisis for you.'"

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching highlights the significance of always saying yes to customers in the auto repair industry. He recounts two examples where service advisors faced challenges in agreeing to customer requests. Cotton stresses the importance of customer satisfaction and the delicate balance of agreeing to customer demands without making unrealistic promises.

      Saying Yes to Customers (00:02:36) Importance of prioritizing customer satisfaction and finding ways to say yes instead of no.

      Handling Customer Requests (00:03:45) Addressing an instance where a service advisor struggled to manage customer expectations and deliver on promises.

      Customer Service Skills (00:05:54) Emphasizing the need to take care of the customer, manage expectations, and avoid overpromising while saying yes.

      Saying Yes and Managing Expectations (00:10:11) Discussing the importance of saying yes to customers while managing expectations and not overpromising.

      1. Importance of not saying no to customers in the auto repair business

      2. Instances of a service advisor struggling to say yes to customers

      3. Emphasizing the need to prioritize customer satisfaction

      4.Managing expectations while saying yes to customers

      5.Not overpromising to customers

      Quotes:

      Coach Chris Cotton', '00:06:54', "How would you like it if you were leaving town in 24 hours and somebody said, 'Oh, you can't take your car because we can't finish it up'? It's just not the right place to be in."

      'Coach Chris Cotton', '00:09:14', "The customer doesn't care about any of that; the customer just wants to know if you can help them or not."

      'Coach Chris Cotton', '00:12:16', "If they're in front of you unexpectedly, say yes, smile, and be like, 'Oh, I'm so glad, Mrs. Johnson, that you're here today. I haven't seen you in a while. Absolutely, we'll take care of your crisis for you.'"

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>6912ed58-6a02-472c-8954-6b5012d3821cMon, 26 Feb 2024 00:15:00 -040010:36falsefull153153Help Me Fix My Procrastination: Get Your Auto Repair Shop Book Done![E152]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces his upcoming book designed to help auto repair shop owners enhance their businesses. The book, tentatively titled "The Auto Fix Auto Shop Coaching Owner's Guide to Everything You Didn't Know About Running a Successful Auto Repair Shop," covers topics like goal setting, financial management, staffing, and adapting to future technologies. Cotton invites shop owners to contribute suggestions and request a free copy. The episode, sponsored by Shop Marketing Pros, aims to motivate the bottom 50% of shop owners to grow and succeed in their industry.

      Chapter 1: What Do You Want as a Shop Owner? (00:02:13) Discusses the different goals and aspirations of shop owners and the importance of defining personal success.

      Chapter 2: Define Your Goals (00:03:08) Highlights the process of setting smart goals, understanding business variables, and keeping an eye on market trends.

      Chapter 3: Barriers to Coaching (00:04:13) Explores the common barriers that prevent shop owners from seeking coaching and offers solutions.

      Chapter 4: Essentials of Being a Successful Auto Repair Shop (00:05:20) Covers the foundational aspects of running a successful auto repair shop, including meeting customer needs and financial stability.

      Chapter 5: The Importance of a Good Chart of Accounts (00:06:18) Emphasizes the significance of a well-maintained chart of accounts for financial management and streamlining.

      Chapter 6: The Vital Role of the Income Statement (00:07:26) Focuses on the income statement and its importance in financial review and standardization.

      Chapter 7: Determining the Right Car Count for Success (00:08:30) Addresses the misconception of needing more cars for sales goals and the importance of optimizing existing processes.

      Chapter 8: The Heartbeat of Auto Repair Businesses (00:09:33) Explores profit centers, margins, and the road to financial health in auto repair businesses.

      Chapter 9: Guest Chapter on Car Count and Marketing (00:10:38) Features insights from a guest expert on car count, marketing, and branding for auto repair shops.

      Chapter 10: Profit Margins and Parts Matrix (00:11:43) Delves into profit margins, parts matrixes, and strategies for maximizing profits in auto repair.

      Chapter 11: Cash Flow (00:12:32) Discusses the unique challenges of cash flow management in auto repair businesses and offers solutions for improving profitability.

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces his upcoming book designed to help auto repair shop owners enhance their businesses. The book, tentatively titled "The Auto Fix Auto Shop Coaching Owner's Guide to Everything You Didn't Know About Running a Successful Auto Repair Shop," covers topics like goal setting, financial management, staffing, and adapting to future technologies. Cotton invites shop owners to contribute suggestions and request a free copy. The episode, sponsored by Shop Marketing Pros, aims to motivate the bottom 50% of shop owners to grow and succeed in their industry.

      Chapter 1: What Do You Want as a Shop Owner? (00:02:13) Discusses the different goals and aspirations of shop owners and the importance of defining personal success.

      Chapter 2: Define Your Goals (00:03:08) Highlights the process of setting smart goals, understanding business variables, and keeping an eye on market trends.

      Chapter 3: Barriers to Coaching (00:04:13) Explores the common barriers that prevent shop owners from seeking coaching and offers solutions.

      Chapter 4: Essentials of Being a Successful Auto Repair Shop (00:05:20) Covers the foundational aspects of running a successful auto repair shop, including meeting customer needs and financial stability.

      Chapter 5: The Importance of a Good Chart of Accounts (00:06:18) Emphasizes the significance of a well-maintained chart of accounts for financial management and streamlining.

      Chapter 6: The Vital Role of the Income Statement (00:07:26) Focuses on the income statement and its importance in financial review and standardization.

      Chapter 7: Determining the Right Car Count for Success (00:08:30) Addresses the misconception of needing more cars for sales goals and the importance of optimizing existing processes.

      Chapter 8: The Heartbeat of Auto Repair Businesses (00:09:33) Explores profit centers, margins, and the road to financial health in auto repair businesses.

      Chapter 9: Guest Chapter on Car Count and Marketing (00:10:38) Features insights from a guest expert on car count, marketing, and branding for auto repair shops.

      Chapter 10: Profit Margins and Parts Matrix (00:11:43) Delves into profit margins, parts matrixes, and strategies for maximizing profits in auto repair.

      Chapter 11: Cash Flow (00:12:32) Discusses the unique challenges of cash flow management in auto repair businesses and offers solutions for improving profitability.

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

      ]]>0dfbd35f-1adc-4b2d-9c55-9cc92af6c463Mon, 19 Feb 2024 00:15:00 -040011:04falsefull152152Navigating the Impact of Technician Shortages on Auto Repair Shop Productivity and Revenue [E151]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses the critical issue of technician shortages in the auto repair industry. He discusses how this shortage affects shop productivity and revenue, with shops struggling to keep up with the demand due to a lack of skilled technicians. Cotton cites a Tech Force Foundation report predicting a significant need for technicians by 2024. He explores reasons behind the shortage, such as retirements, low female representation, high turnover among young workers, and fewer automotive program graduates. Cotton concludes with strategies for attracting and retaining talent, including better work schedules, compensation, career development, and education.

      • Productivity (00:01:11) Discussion on the impact of technician shortage on shop productivity and revenue.
      • Vehicles per Bay (00:02:33) Explanation of the increase in vehicles per bay and its impact on repair orders.
      • Attracting Technicians (00:03:52) Importance of attracting and retaining technicians to maximize shop capacity and revenue.
      • Technician Supply and Demand (00:05:52) Insights from the 2022 Tech Force Foundation report on the shortage of technicians and its impact on the industry.
      • Impact of Technician Shortage (00:08:15) Calculation of revenue loss due to technician shortage and its impact on service capacity.
      • Challenges in Attracting Technicians (00:11:43) Discussion on the reasons for the shortage of technicians and the challenges in attracting new talent to the industry.
      • Remedies for Technician Shortage (00:16:34) Suggestions for addressing the barriers in attracting and retaining technicians, including training and career development.
      • Technicians' Work Schedule (00:20:59) Discussion about adjusting technicians' work schedules to attract and retain them.
      • Outdated Mindset (00:21:30) Encouragement to adapt to the changing times and make necessary adjustments in the auto repair industry.
      • Acknowledgment of Listeners and Sponsor (00:22:20) Expressing gratitude to the listeners and acknowledging the sponsor, Shop Marketing Pros, for their support.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses the critical issue of technician shortages in the auto repair industry. He discusses how this shortage affects shop productivity and revenue, with shops struggling to keep up with the demand due to a lack of skilled technicians. Cotton cites a Tech Force Foundation report predicting a significant need for technicians by 2024. He explores reasons behind the shortage, such as retirements, low female representation, high turnover among young workers, and fewer automotive program graduates. Cotton concludes with strategies for attracting and retaining talent, including better work schedules, compensation, career development, and education.

      • Productivity (00:01:11) Discussion on the impact of technician shortage on shop productivity and revenue.
      • Vehicles per Bay (00:02:33) Explanation of the increase in vehicles per bay and its impact on repair orders.
      • Attracting Technicians (00:03:52) Importance of attracting and retaining technicians to maximize shop capacity and revenue.
      • Technician Supply and Demand (00:05:52) Insights from the 2022 Tech Force Foundation report on the shortage of technicians and its impact on the industry.
      • Impact of Technician Shortage (00:08:15) Calculation of revenue loss due to technician shortage and its impact on service capacity.
      • Challenges in Attracting Technicians (00:11:43) Discussion on the reasons for the shortage of technicians and the challenges in attracting new talent to the industry.
      • Remedies for Technician Shortage (00:16:34) Suggestions for addressing the barriers in attracting and retaining technicians, including training and career development.
      • Technicians' Work Schedule (00:20:59) Discussion about adjusting technicians' work schedules to attract and retain them.
      • Outdated Mindset (00:21:30) Encouragement to adapt to the changing times and make necessary adjustments in the auto repair industry.
      • Acknowledgment of Listeners and Sponsor (00:22:20) Expressing gratitude to the listeners and acknowledging the sponsor, Shop Marketing Pros, for their support.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>2f6d2887-de9d-4eaa-bb3c-955f5731f0b9Mon, 12 Feb 2024 00:15:00 -040018:26falsefull151151The 150th Episode Special: Kimberly's Courageous Decision to Donate a Kidney [E150]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In the 150th episode of "The Weekly Blitz," host Chris Cotton features his wife, Kimberly, in a special discussion about her experience as a kidney donor for her brother. Kimberly details the rigorous testing and approval process she underwent, including blood tests, urine collection, and consultations. She shares the emotional and physical challenges faced, her proactive search for support groups, and the lifestyle adjustments required post-donation. The episode highlights her concerns for her brother's health post-surgery and her remaining kidney's adaptation. Kimberly encourages others to consider living donation, emphasizing the positive aspects of her journey. Chris closes the episode with words of love and support for Kimberly.

      • The opening (00:00:01) Setting up the podcast recording and introduction to the special episode.
      • The decision to donate (00:02:10) Discussion about the decision to donate a kidney and the family history of kidney issues.
      • The testing and approval process (00:08:07) Detailed account of the extensive testing and approval process for kidney donation.
      • Challenges and health considerations (00:12:41) Discussion about health issues, including low iron and high cholesterol, and the impact on the donation process.
      • Approval and scheduling the surgery (00:18:05) The process of approval by the board and the decision to schedule the surgery.
      • Support and emotional impact (00:22:33) The importance of the support team and the emotional impact of the approval and moving forward with the donation.
      • The approval (00:23:34) Kimberly's realization of the severity of her brother's condition upon receiving official approval as a kidney donor.
      • Support groups (00:24:22) Kimberly's discovery of a living donor support group on Facebook and her impressions of the community.
      • Pre-surgery preparations (00:27:08) Kimberly's upcoming appointments, pre-admission testing, and concerns about the surgery.
      • Recovery and post-donation care (00:30:12) Discussion about the impact on kidney function, lifestyle changes, and post-donation medical monitoring.
      • Final thoughts (00:32:57) Kimberly's encouragement for potential living donors and her positive experience with the donation process.
      
      

      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #kidney #kidneydonor #onebeanclub #donor #livingdonor

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In the 150th episode of "The Weekly Blitz," host Chris Cotton features his wife, Kimberly, in a special discussion about her experience as a kidney donor for her brother. Kimberly details the rigorous testing and approval process she underwent, including blood tests, urine collection, and consultations. She shares the emotional and physical challenges faced, her proactive search for support groups, and the lifestyle adjustments required post-donation. The episode highlights her concerns for her brother's health post-surgery and her remaining kidney's adaptation. Kimberly encourages others to consider living donation, emphasizing the positive aspects of her journey. Chris closes the episode with words of love and support for Kimberly.

      • The opening (00:00:01) Setting up the podcast recording and introduction to the special episode.
      • The decision to donate (00:02:10) Discussion about the decision to donate a kidney and the family history of kidney issues.
      • The testing and approval process (00:08:07) Detailed account of the extensive testing and approval process for kidney donation.
      • Challenges and health considerations (00:12:41) Discussion about health issues, including low iron and high cholesterol, and the impact on the donation process.
      • Approval and scheduling the surgery (00:18:05) The process of approval by the board and the decision to schedule the surgery.
      • Support and emotional impact (00:22:33) The importance of the support team and the emotional impact of the approval and moving forward with the donation.
      • The approval (00:23:34) Kimberly's realization of the severity of her brother's condition upon receiving official approval as a kidney donor.
      • Support groups (00:24:22) Kimberly's discovery of a living donor support group on Facebook and her impressions of the community.
      • Pre-surgery preparations (00:27:08) Kimberly's upcoming appointments, pre-admission testing, and concerns about the surgery.
      • Recovery and post-donation care (00:30:12) Discussion about the impact on kidney function, lifestyle changes, and post-donation medical monitoring.
      • Final thoughts (00:32:57) Kimberly's encouragement for potential living donors and her positive experience with the donation process.
      
      

      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #kidney #kidneydonor #onebeanclub #donor #livingdonor

      ]]>dec05da6-14cc-41fc-b123-d4b9fbef0deeMon, 05 Feb 2024 00:15:00 -040031:03falsefull150150Attracting Fleet Clients - Effective Strategies for to Your Auto Repair Business [E149]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares expertise on managing fleet clients for auto repair shops. He underscores the benefits of fleet clients for consistent work but warns against over-reliance, suggesting fleets should be no more than 20% of business. Cotton advises on finding suitable fleet clients through various methods and preparing for meetings with research and tailored service discussions. He emphasizes building trust, understanding client needs, and balancing fleet with retail customers to ensure a stable and growing business.

      • Finding and Managing Fleet Clients (00:00:07) Discussion on the importance of fleet clients and the need to maintain a balance with retail customers.
      • Guidelines for Fleet Business Percentage (00:01:08) Advice on the percentage of business that should be dedicated to fleets and the potential risks of overreliance on fleet clients.
      • Finding the Right Fleet Clients (00:02:13) Strategies for identifying fleet clients that align with the shop's capabilities and values, and the importance of networking.
      • Negotiating with Fleet Clients (00:04:27) Tips for contract negotiation, avoiding underselling, and the potential issues with servicing used car lots.
      • Marketing and Referrals for Fleet Clients (00:06:29) Discussion on leveraging fleet clients as marketers and the importance of referrals and employee programs.
      • Strategies for Finding Fleet Clients (00:07:39) Insights on using local business research, networking events, referrals, online platforms, direct outreach, and partnerships to find fleet clients.
      • Initial Meetings with Fleet Clients (00:10:55) Steps for preparation, presentation, customized solutions, building trust, listening, follow-up, flexibility, negotiation, and reliability assurance.
      • Billing, Pricing, and Business Model (00:16:21) Advice on billing, pricing, and ensuring the business model fits the shop's needs and financial stability.
      • Summary and Closing (00:18:19) Final thoughts on the importance of strategic decisions, effective management, and continuous learning for success in the auto repair business.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares expertise on managing fleet clients for auto repair shops. He underscores the benefits of fleet clients for consistent work but warns against over-reliance, suggesting fleets should be no more than 20% of business. Cotton advises on finding suitable fleet clients through various methods and preparing for meetings with research and tailored service discussions. He emphasizes building trust, understanding client needs, and balancing fleet with retail customers to ensure a stable and growing business.

      • Finding and Managing Fleet Clients (00:00:07) Discussion on the importance of fleet clients and the need to maintain a balance with retail customers.
      • Guidelines for Fleet Business Percentage (00:01:08) Advice on the percentage of business that should be dedicated to fleets and the potential risks of overreliance on fleet clients.
      • Finding the Right Fleet Clients (00:02:13) Strategies for identifying fleet clients that align with the shop's capabilities and values, and the importance of networking.
      • Negotiating with Fleet Clients (00:04:27) Tips for contract negotiation, avoiding underselling, and the potential issues with servicing used car lots.
      • Marketing and Referrals for Fleet Clients (00:06:29) Discussion on leveraging fleet clients as marketers and the importance of referrals and employee programs.
      • Strategies for Finding Fleet Clients (00:07:39) Insights on using local business research, networking events, referrals, online platforms, direct outreach, and partnerships to find fleet clients.
      • Initial Meetings with Fleet Clients (00:10:55) Steps for preparation, presentation, customized solutions, building trust, listening, follow-up, flexibility, negotiation, and reliability assurance.
      • Billing, Pricing, and Business Model (00:16:21) Advice on billing, pricing, and ensuring the business model fits the shop's needs and financial stability.
      • Summary and Closing (00:18:19) Final thoughts on the importance of strategic decisions, effective management, and continuous learning for success in the auto repair business.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>ae28fedc-6c77-4a81-bfa0-4c6d4ccb5fa5Mon, 29 Jan 2024 00:15:00 -040016:31falsefull149149Understanding Gross Profit per Hour: The Key to Efficiency, Pricing, and Financial Health [E148]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching discusses the critical role of gross profit per hour as a performance indicator for auto repair shops. He explains how to calculate it and its importance in assessing efficiency, pricing, labor, training needs, and financial health. Chris also highlights its value in staying competitive. The episode includes a nod to the sponsor, Shop Marketing Pros, endorsing their services.

      • The importance of gross profit per hour (00:00:05) Chris discusses the significance of gross profit per hour as a key performance indicator for independent auto repair shops.
      • Formula for calculating gross profit per hour (00:01:56) Chris explains the formula for calculating gross profit per hour and its role in pricing strategy and efficiency.
      • Labor utilization and financial health (00:03:00) Chris emphasizes the importance of labor utilization and how gross profit per hour directly affects a shop's financial health.
      • Calculating gross profit per hour (00:05:24) Chris provides examples of calculating gross profit per hour using a spreadsheet and discusses the importance of this metric.
      • Measuring efficiency and pricing strategy (00:11:48) Chris explains how gross profit per hour helps measure efficiency, productivity, and pricing strategy in an auto repair shop.
      • Competitive edge and conclusion (00:14:48) Chris discusses how a healthy gross profit per hour gives a competitive edge and concludes with a message about the podcast sponsor, Shop Marketing Pros.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching discusses the critical role of gross profit per hour as a performance indicator for auto repair shops. He explains how to calculate it and its importance in assessing efficiency, pricing, labor, training needs, and financial health. Chris also highlights its value in staying competitive. The episode includes a nod to the sponsor, Shop Marketing Pros, endorsing their services.

      • The importance of gross profit per hour (00:00:05) Chris discusses the significance of gross profit per hour as a key performance indicator for independent auto repair shops.
      • Formula for calculating gross profit per hour (00:01:56) Chris explains the formula for calculating gross profit per hour and its role in pricing strategy and efficiency.
      • Labor utilization and financial health (00:03:00) Chris emphasizes the importance of labor utilization and how gross profit per hour directly affects a shop's financial health.
      • Calculating gross profit per hour (00:05:24) Chris provides examples of calculating gross profit per hour using a spreadsheet and discusses the importance of this metric.
      • Measuring efficiency and pricing strategy (00:11:48) Chris explains how gross profit per hour helps measure efficiency, productivity, and pricing strategy in an auto repair shop.
      • Competitive edge and conclusion (00:14:48) Chris discusses how a healthy gross profit per hour gives a competitive edge and concludes with a message about the podcast sponsor, Shop Marketing Pros.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>f07534d7-b951-4e81-adc5-8947279d19f2Mon, 22 Jan 2024 00:15:00 -040013:36falsefull148148Unleashing Your Auto Repair Shops Potential: What Was Your Facility Designed to Produce? [E147]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching explores facility productivity in auto repair shops. He discusses the potential and actual productivity of facilities, using a Midwest shop with six bays and a southeastern shop with 24 bays as case studies. Cotton emphasizes the importance of maximizing current facility productivity before expanding. He suggests that many shops operate at only a fraction of their potential and offers insights on increasing technician efficiency and optimizing bay usage to enhance profitability.

      • The facility's productivity (00:01:07) Chris discusses the importance of understanding what your facility is capable of and how to measure its productivity.
      • Case Study 1: Midwest Shop (00:05:25) Chris presents a case study of a shop in the Midwest, analyzing its potential sales capacity and current productivity.
      • Case Study 2: Southeast Shop (00:11:34) Chris discusses a case study of a shop in the southeast United States, examining its potential sales capacity and current productivity.
      • Improving facility productivity (00:13:40) Chris provides insights into improving facility productivity through better utilization of bays and technicians, and the importance of processes and procedures.
      
      

      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching explores facility productivity in auto repair shops. He discusses the potential and actual productivity of facilities, using a Midwest shop with six bays and a southeastern shop with 24 bays as case studies. Cotton emphasizes the importance of maximizing current facility productivity before expanding. He suggests that many shops operate at only a fraction of their potential and offers insights on increasing technician efficiency and optimizing bay usage to enhance profitability.

      • The facility's productivity (00:01:07) Chris discusses the importance of understanding what your facility is capable of and how to measure its productivity.
      • Case Study 1: Midwest Shop (00:05:25) Chris presents a case study of a shop in the Midwest, analyzing its potential sales capacity and current productivity.
      • Case Study 2: Southeast Shop (00:11:34) Chris discusses a case study of a shop in the southeast United States, examining its potential sales capacity and current productivity.
      • Improving facility productivity (00:13:40) Chris provides insights into improving facility productivity through better utilization of bays and technicians, and the importance of processes and procedures.
      
      

      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>f67135be-aaea-4660-a3d6-c538d6bb4650Mon, 15 Jan 2024 00:15:00 -040015:01falsefull147147Fireside Chat with Hunt! Reconciling Your Accounts [146]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      
      

      In this episode of the Weekly Blitz podcast, auto shop coach Chris Cotton and accountant Hunt Demarest discuss the critical nature of financial management in auto repair businesses. They explore the necessity of reconciling accounts to prevent fraud, the complexities of sales tax compliance, and the importance of financial oversight to avoid mismanagement. Real-world examples of theft and the consequences of non-compliance with tax laws are shared to illustrate the risks. The conversation also covers the need for contingency planning for business continuity. The episode wraps up with a call to action for strategic decision-making and lifelong learning to achieve success in the auto repair industry.

      
      

      • Introduction (00:00:21) Introducing the podcast and the guests, discussing the importance of business innovation and industry expertise.
      • Reconciling Accounts (00:02:45) Importance of reconciling bank accounts, parts accounts, and expenses for accurate financial statements and fraud prevention.
      • Discrepancies in Financial Statements (00:05:16) The impact of inaccurate financial statements on business decisions and the frustration caused by unreliable financials.
      • Reconciling Bank and Parts Accounts (00:09:01) The importance of reconciling bank accounts and parts accounts to ensure accuracy and prevent loss of income.
      • Fraud Prevention and Accountability (00:10:43) The role of reconciliations in fraud prevention and the need for proper processes and procedures to maintain accountability.
      • Owner Theft and Fraud Prevention (00:12:56) Discussion on owner theft, cash manipulation, and leveraging hobbies for tax deductions, and the impact on financial statements.
      • Creative Fraud Cases (00:14:45) Examples of creative fraud cases, including theft by employees and family members, and the importance of reconciling to catch discrepancies.
      • Lessons Learned (00:17:32) Personal experiences and lessons learned from detecting fraud and the importance of implementing proper financial controls.
      • Reconciling Accounts and Trust but Verify (00:17:58) Importance of reconciling accounts, trust but verify approach, and vulnerability to fraud in auto repair businesses.
      • Fraud and Theft in Financial Management (00:19:31) Personal experiences and insights related to theft, fraud, and the need for transparency and accountability in managing financial matters.
      • Impact of Sales Tax and Audits (00:21:26) Consequences of sales tax fraud, penalties, and interest, and the impact of audits on business operations.
      • Sales Tax and Financial Management (00:26:49) Discussion on the placement of sales tax on income statements, implications of not collecting sales tax, and state-specific sales tax rules.
      • Fraud Prevention and Business Evaluation (00:34:10) Teaching fraud prevention, evaluating a business, and transitioning to a second-in-command in auto repair businesses.
      • Reconciling accounts (00:35:22) Importance of reconciling accounts, paying state taxes, and keeping the business running smoothly.
      • Auto repair success (00:36:10) Strategic decisions, effective management, and the thirst for knowledge in the world of auto repair businesses.
      • Acknowledgments and sign-off (00:36:06) Acknowledgment of the show's listeners and sponsor, Shop Marketing Pros, and the sign-off by Coach Chris Cotton.
      
      

      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      
      

      In this episode of the Weekly Blitz podcast, auto shop coach Chris Cotton and accountant Hunt Demarest discuss the critical nature of financial management in auto repair businesses. They explore the necessity of reconciling accounts to prevent fraud, the complexities of sales tax compliance, and the importance of financial oversight to avoid mismanagement. Real-world examples of theft and the consequences of non-compliance with tax laws are shared to illustrate the risks. The conversation also covers the need for contingency planning for business continuity. The episode wraps up with a call to action for strategic decision-making and lifelong learning to achieve success in the auto repair industry.

      
      

      • Introduction (00:00:21) Introducing the podcast and the guests, discussing the importance of business innovation and industry expertise.
      • Reconciling Accounts (00:02:45) Importance of reconciling bank accounts, parts accounts, and expenses for accurate financial statements and fraud prevention.
      • Discrepancies in Financial Statements (00:05:16) The impact of inaccurate financial statements on business decisions and the frustration caused by unreliable financials.
      • Reconciling Bank and Parts Accounts (00:09:01) The importance of reconciling bank accounts and parts accounts to ensure accuracy and prevent loss of income.
      • Fraud Prevention and Accountability (00:10:43) The role of reconciliations in fraud prevention and the need for proper processes and procedures to maintain accountability.
      • Owner Theft and Fraud Prevention (00:12:56) Discussion on owner theft, cash manipulation, and leveraging hobbies for tax deductions, and the impact on financial statements.
      • Creative Fraud Cases (00:14:45) Examples of creative fraud cases, including theft by employees and family members, and the importance of reconciling to catch discrepancies.
      • Lessons Learned (00:17:32) Personal experiences and lessons learned from detecting fraud and the importance of implementing proper financial controls.
      • Reconciling Accounts and Trust but Verify (00:17:58) Importance of reconciling accounts, trust but verify approach, and vulnerability to fraud in auto repair businesses.
      • Fraud and Theft in Financial Management (00:19:31) Personal experiences and insights related to theft, fraud, and the need for transparency and accountability in managing financial matters.
      • Impact of Sales Tax and Audits (00:21:26) Consequences of sales tax fraud, penalties, and interest, and the impact of audits on business operations.
      • Sales Tax and Financial Management (00:26:49) Discussion on the placement of sales tax on income statements, implications of not collecting sales tax, and state-specific sales tax rules.
      • Fraud Prevention and Business Evaluation (00:34:10) Teaching fraud prevention, evaluating a business, and transitioning to a second-in-command in auto repair businesses.
      • Reconciling accounts (00:35:22) Importance of reconciling accounts, paying state taxes, and keeping the business running smoothly.
      • Auto repair success (00:36:10) Strategic decisions, effective management, and the thirst for knowledge in the world of auto repair businesses.
      • Acknowledgments and sign-off (00:36:06) Acknowledgment of the show's listeners and sponsor, Shop Marketing Pros, and the sign-off by Coach Chris Cotton.
      
      

      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>89998d9b-d3df-4d73-8cb6-f7f3dbf976d7Mon, 08 Jan 2024 00:15:00 -040033:02falsefull146146What is Coaching Up & Goal Setting Tips for 2024 (E145)The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the vital role of coaching and goal setting for auto repair shop owners. He stresses the importance of personal and professional development, the psychological aspects of goal setting, and the impact of fresh starts and landmark dates. Cotton distinguishes between avoidance and approach goals, shares personal examples, and explores goal-setting frameworks, including the categorization of goals and the concept of anti-goals. He warns against the arrival fallacy and offers tools and methods for effective goal setting. Concluding, Cotton motivates shop owners to focus on happiness and improvement in the new year.

      • Coaching Up (00:02:17) Coach Chris discusses the concept of coaching and its importance in improving skills and performance.
      • Fresh Start Goals (00:05:22) The significance of landmark dates and the psychological impact on motivation for pursuing goals.
      • Approach vs. Avoidance Goals (00:07:04) Differentiating between approach and avoidance goals and their impact on goal achievement.
      • Goal Setting Framework (00:09:39) Sahil Bloom's advice on goal setting frameworks, including major goals, checkpoint goals, and anti-goals.
      • The Arrival Fallacy (00:12:47) The false assumption that achieving a goal will lead to lasting happiness and the impact of defining success based on extrinsic goals.
      • Tools for Goal Setting (00:14:50) Sahil Bloom's simple approach to goal tracking and the availability of apps and templates for goal setting.
      • Various Goal Setting Methods (00:15:55) A rundown of popular goal setting methods, including SMART goals, hard goals, KPI-related goals, and big hairy audacious goals.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the vital role of coaching and goal setting for auto repair shop owners. He stresses the importance of personal and professional development, the psychological aspects of goal setting, and the impact of fresh starts and landmark dates. Cotton distinguishes between avoidance and approach goals, shares personal examples, and explores goal-setting frameworks, including the categorization of goals and the concept of anti-goals. He warns against the arrival fallacy and offers tools and methods for effective goal setting. Concluding, Cotton motivates shop owners to focus on happiness and improvement in the new year.

      • Coaching Up (00:02:17) Coach Chris discusses the concept of coaching and its importance in improving skills and performance.
      • Fresh Start Goals (00:05:22) The significance of landmark dates and the psychological impact on motivation for pursuing goals.
      • Approach vs. Avoidance Goals (00:07:04) Differentiating between approach and avoidance goals and their impact on goal achievement.
      • Goal Setting Framework (00:09:39) Sahil Bloom's advice on goal setting frameworks, including major goals, checkpoint goals, and anti-goals.
      • The Arrival Fallacy (00:12:47) The false assumption that achieving a goal will lead to lasting happiness and the impact of defining success based on extrinsic goals.
      • Tools for Goal Setting (00:14:50) Sahil Bloom's simple approach to goal tracking and the availability of apps and templates for goal setting.
      • Various Goal Setting Methods (00:15:55) A rundown of popular goal setting methods, including SMART goals, hard goals, KPI-related goals, and big hairy audacious goals.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>fb6a3e6a-03ca-4473-acfd-342668480e03Mon, 01 Jan 2024 00:15:00 -040015:08falsefull145145EOY 2023, A Coaches & Shop Owners Perspective [E144]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this end-of-year update podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching, along with Coaches Mike, Brent, and Al, discuss the challenges and successes of running auto repair shops. The coaches highlight the importance of having a cohesive team, dealing with parts availability and cost increases, and the need for clear career paths for technicians. They also discuss the impact of high interest rates on the industry, the challenges of finding replacement parts, and the trend of shops closing due to lack of succession plans. The podcast ends on a positive note, with the coaches sharing success stories and expressing their excitement for the upcoming year.

      • The impact of lockdown team on shop performance (00:01:44) Coach Mike discusses how establishing a strong team atmosphere and having the right technicians greatly impacted his shop's performance.
      • Hiring an additional staff member (00:03:05) Coach Brent talks about the positive impact of hiring his son as an additional staff member, relieving him from various duties and reducing stress.
      • Improving staffing and team dynamics (00:04:59) Coach Al shares how having a cohesive team and implementing employee rewards helped improve workflow and reduce turnover in his shop.
      • Technicians struggling to find parts (00:10:29) Discussion about the challenges of finding parts and the need to raise labor rates to compensate for the time spent searching.
      • Increasing cost of parts (00:11:51) Conversation about the rising costs of parts and the impact it has on the industry, including the need to update quotes more frequently.
      • Dealerships marketing against independent shops (00:13:09) Discussion about a dealership specifically targeting an independent shop and the use of geofencing and advertising to compete.
      • The technicians' perception of income (00:20:01) Discussion on how front-end guys buying new campers led to the perception that they were making more money, and how this perception changed after a hierarchy was shown.
      • Providing a path forward for technicians (00:21:13) Importance of building a foundation and providing growth opportunities for technicians, including training, job experience, and addressing productivity levels.
      • The cost of owning a shop and technician frustrations (00:23:21) Discussion on the financial aspects of owning a shop, including insurance costs, and how it can discourage technicians from wanting to start their own shop. Also, the importance of having a path forward for technicians and helping them reach their goals.
      
      

      Note: Only three timestamps were provided in the given transcription segment.

      • The average age of vehicles is increasing (00:30:17) Discussion on the shortage of used cars and the rising cost of repairs on newer vehicles.
      • The increase in repairs on 18-20 model vehicles (00:31:08) Exploration of how the high cost of replacing vehicles is leading to more repairs on newer vehicles.
      • Challenges faced by unsuccessful shop owners and the trend of shop closures (00:35:08) Conversation about the difficulties faced by shop owners who are not profitable and the increasing number of small shops closing their doors.
      • Success Stories and Relief for a Mechanic's Wife (00:40:23) A coach shares a success story of a mechanic who implemented coaching recommendations, leading to increased profits and reduced stress for his wife.
      • Small Town Success (00:41:50) A small town auto shop in rural Kansas achieves record-breaking success and hosts community events with high turnout.
      • Setting Up Business Foundations (00:42:59) A coach discusses the importance of establishing a strong foundation for auto repair businesses and the satisfaction of helping clients build successful structures.
      • 00:51:06 - The Outlook for 2024 Discussion on the potential success of the auto repair industry in the coming year and the importance of treating customers and employees right.
      • 00:51:37 - The Importance of Coaching Encouragement for struggling shop owners to seek coaching or join peer groups to improve their businesses.
      • 00:53:28 - The Power of Coaching Personal testimonial of the impact of coaching on the success and growth of an auto repair business.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this end-of-year update podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching, along with Coaches Mike, Brent, and Al, discuss the challenges and successes of running auto repair shops. The coaches highlight the importance of having a cohesive team, dealing with parts availability and cost increases, and the need for clear career paths for technicians. They also discuss the impact of high interest rates on the industry, the challenges of finding replacement parts, and the trend of shops closing due to lack of succession plans. The podcast ends on a positive note, with the coaches sharing success stories and expressing their excitement for the upcoming year.

      • The impact of lockdown team on shop performance (00:01:44) Coach Mike discusses how establishing a strong team atmosphere and having the right technicians greatly impacted his shop's performance.
      • Hiring an additional staff member (00:03:05) Coach Brent talks about the positive impact of hiring his son as an additional staff member, relieving him from various duties and reducing stress.
      • Improving staffing and team dynamics (00:04:59) Coach Al shares how having a cohesive team and implementing employee rewards helped improve workflow and reduce turnover in his shop.
      • Technicians struggling to find parts (00:10:29) Discussion about the challenges of finding parts and the need to raise labor rates to compensate for the time spent searching.
      • Increasing cost of parts (00:11:51) Conversation about the rising costs of parts and the impact it has on the industry, including the need to update quotes more frequently.
      • Dealerships marketing against independent shops (00:13:09) Discussion about a dealership specifically targeting an independent shop and the use of geofencing and advertising to compete.
      • The technicians' perception of income (00:20:01) Discussion on how front-end guys buying new campers led to the perception that they were making more money, and how this perception changed after a hierarchy was shown.
      • Providing a path forward for technicians (00:21:13) Importance of building a foundation and providing growth opportunities for technicians, including training, job experience, and addressing productivity levels.
      • The cost of owning a shop and technician frustrations (00:23:21) Discussion on the financial aspects of owning a shop, including insurance costs, and how it can discourage technicians from wanting to start their own shop. Also, the importance of having a path forward for technicians and helping them reach their goals.
      
      

      Note: Only three timestamps were provided in the given transcription segment.

      • The average age of vehicles is increasing (00:30:17) Discussion on the shortage of used cars and the rising cost of repairs on newer vehicles.
      • The increase in repairs on 18-20 model vehicles (00:31:08) Exploration of how the high cost of replacing vehicles is leading to more repairs on newer vehicles.
      • Challenges faced by unsuccessful shop owners and the trend of shop closures (00:35:08) Conversation about the difficulties faced by shop owners who are not profitable and the increasing number of small shops closing their doors.
      • Success Stories and Relief for a Mechanic's Wife (00:40:23) A coach shares a success story of a mechanic who implemented coaching recommendations, leading to increased profits and reduced stress for his wife.
      • Small Town Success (00:41:50) A small town auto shop in rural Kansas achieves record-breaking success and hosts community events with high turnout.
      • Setting Up Business Foundations (00:42:59) A coach discusses the importance of establishing a strong foundation for auto repair businesses and the satisfaction of helping clients build successful structures.
      • 00:51:06 - The Outlook for 2024 Discussion on the potential success of the auto repair industry in the coming year and the importance of treating customers and employees right.
      • 00:51:37 - The Importance of Coaching Encouragement for struggling shop owners to seek coaching or join peer groups to improve their businesses.
      • 00:53:28 - The Power of Coaching Personal testimonial of the impact of coaching on the success and growth of an auto repair business.
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>cab62236-646d-40d5-8a3f-50890f5d22f1Mon, 25 Dec 2023 00:15:00 -040045:36falsefull144144Taking Your Shop to the Next Level: An Introduction for Coach Al [E143]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton and Coach Al Anderson discuss the auto repair industry. Anderson, a shop owner, shares his journey from auto technician to shop foreman, and eventually independent shop owner. He talks about the challenges and successes he has experienced, the importance of fair pricing, and the benefits of fleet work. The coaches also discuss the importance of continuous learning and coaching in the industry. Anderson shares his insights on the transition towards electric vehicles and hybrids, and the impact of this shift on the industry. He concludes by emphasizing the importance of adapting to market changes.

      • Coach Al Anderson's background and experience (00:04:29) Coach Al shares his journey in the automotive industry, from attending automotive school to becoming a shop foreman and eventually starting his own independent shop.
      • The struggle of maintaining fair prices (00:10:49) Discussion on the challenges faced by auto shops in maintaining fair prices while competing with dealerships charging higher rates.
      • Benefits and challenges of fleet work (00:12:41) Exploration of the advantages and cyclical nature of fleet work for auto repair shops, along with the importance of providing excellent service to fleet customers.
      • The importance of continuous education and coaching (00:15:31) Explanation of why business owners in the auto repair industry should seek guidance from coaches and engage in continuous education to stay ahead in a rapidly changing industry.
      • The Original All Stars of Auto Shop Marketing (00:20:04) This topic discusses the importance of partnering with the original shop marketing pros who understand the nuts and bolts of marketing in the auto repair shop industry.
      • Why Choose Coach Al Anderson? (00:21:32) Coach Al Anderson explains his unique background and experience in growing successful businesses, offering insights and strategies to help auto shop owners avoid common mistakes and take their businesses to the next level.
      • Insights on the Industry and Government Regulations (00:27:19) Coach Al Anderson shares his perspective on the automotive industry, past government regulations, and how consumer demand ultimately shapes the market, including the current trend towards electric cars.
      • Electric Vehicle Transition (00:29:07) Discussion on the shift towards electric vehicles and hybrids, including the challenges of range and charging stations, market changes, and government incentives.
      • Market Shift and Manufacturer Responses (00:29:58) Exploration of the changing market dynamics, with flooded dealerships, price reductions, and manufacturers like Ford and Toyota adjusting their production based on customer demand.
      • Future of Internal Combustion Engine (00:30:54) Debate on the future of the internal combustion engine, questioning whether it will completely disappear and the industry's gradual adaptation to hybrid and electric cars.
      
      

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton and Coach Al Anderson discuss the auto repair industry. Anderson, a shop owner, shares his journey from auto technician to shop foreman, and eventually independent shop owner. He talks about the challenges and successes he has experienced, the importance of fair pricing, and the benefits of fleet work. The coaches also discuss the importance of continuous learning and coaching in the industry. Anderson shares his insights on the transition towards electric vehicles and hybrids, and the impact of this shift on the industry. He concludes by emphasizing the importance of adapting to market changes.

      • Coach Al Anderson's background and experience (00:04:29) Coach Al shares his journey in the automotive industry, from attending automotive school to becoming a shop foreman and eventually starting his own independent shop.
      • The struggle of maintaining fair prices (00:10:49) Discussion on the challenges faced by auto shops in maintaining fair prices while competing with dealerships charging higher rates.
      • Benefits and challenges of fleet work (00:12:41) Exploration of the advantages and cyclical nature of fleet work for auto repair shops, along with the importance of providing excellent service to fleet customers.
      • The importance of continuous education and coaching (00:15:31) Explanation of why business owners in the auto repair industry should seek guidance from coaches and engage in continuous education to stay ahead in a rapidly changing industry.
      • The Original All Stars of Auto Shop Marketing (00:20:04) This topic discusses the importance of partnering with the original shop marketing pros who understand the nuts and bolts of marketing in the auto repair shop industry.
      • Why Choose Coach Al Anderson? (00:21:32) Coach Al Anderson explains his unique background and experience in growing successful businesses, offering insights and strategies to help auto shop owners avoid common mistakes and take their businesses to the next level.
      • Insights on the Industry and Government Regulations (00:27:19) Coach Al Anderson shares his perspective on the automotive industry, past government regulations, and how consumer demand ultimately shapes the market, including the current trend towards electric cars.
      • Electric Vehicle Transition (00:29:07) Discussion on the shift towards electric vehicles and hybrids, including the challenges of range and charging stations, market changes, and government incentives.
      • Market Shift and Manufacturer Responses (00:29:58) Exploration of the changing market dynamics, with flooded dealerships, price reductions, and manufacturers like Ford and Toyota adjusting their production based on customer demand.
      • Future of Internal Combustion Engine (00:30:54) Debate on the future of the internal combustion engine, questioning whether it will completely disappear and the industry's gradual adaptation to hybrid and electric cars.
      
      

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>71256675-5c04-4bfb-b00b-7033f21c6225Mon, 18 Dec 2023 00:15:00 -040026:24falsefull143143From Struggling to Thriving: How to Generate 704.78 More in Weekly Net Profit! [E142]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      
      

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      
      

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares strategies to increase net profit in auto repair businesses. He advises against unnecessary purchases and unused subscriptions, which could save around $200 per week.

      He also stresses the importance of analyzing labor rates and suggests that even a small increase could significantly boost profits. Cotton emphasizes improving productivity with existing staff rather than hiring more.

      He concludes by encouraging struggling shop owners to seek resources like podcasts and business coaches, and underlines the importance of strategic decisions, effective management, and continuous learning in the industry.

      
      

      Stop buying unnecessary items (00:03:11) Coach Chris Cotton advises to avoid impulsive purchases and save $100 a week by not buying unnecessary items for the auto repair shop.

      
      

      Analyze and reduce expenses (00:04:20) He suggests looking at expenses, stopping payments for unused items, and renegotiating contracts to save money and increase net profit by $100 a week.

      
      

      Increase labor rates and improve technician productivity (00:05:25) Coach Chris Cotton discusses the importance of raising labor rates and conducting a competitive labor rate analysis. He also emphasizes the need to improve technician productivity to reach 80% or more, resulting in an additional $10,248 in net profit per week.

      
      

      Increase net profit through productivity (00:10:07) Coach Chris Cotton discusses the importance of productivity in increasing net profit and provides tips on improving technician productivity.

      
      

      The potential net profit increase (00:11:11) Coach Chris Cotton calculates the potential net profit increase by implementing the tips shared earlier, highlighting the significant impact it can have on small and big auto repair shops.

      
      

      Closing thoughts and resources for success (00:12:27) Coach Chris Cotton encourages struggling auto repair shop owners to seek resources such as podcasts and business coaches to help them advance their businesses in the coming year. He emphasizes the importance of strategic decisions, effective management, and a thirst for knowledge in achieving success.

      
      

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      
      

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      
      

      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares strategies to increase net profit in auto repair businesses. He advises against unnecessary purchases and unused subscriptions, which could save around $200 per week.

      He also stresses the importance of analyzing labor rates and suggests that even a small increase could significantly boost profits. Cotton emphasizes improving productivity with existing staff rather than hiring more.

      He concludes by encouraging struggling shop owners to seek resources like podcasts and business coaches, and underlines the importance of strategic decisions, effective management, and continuous learning in the industry.

      
      

      Stop buying unnecessary items (00:03:11) Coach Chris Cotton advises to avoid impulsive purchases and save $100 a week by not buying unnecessary items for the auto repair shop.

      
      

      Analyze and reduce expenses (00:04:20) He suggests looking at expenses, stopping payments for unused items, and renegotiating contracts to save money and increase net profit by $100 a week.

      
      

      Increase labor rates and improve technician productivity (00:05:25) Coach Chris Cotton discusses the importance of raising labor rates and conducting a competitive labor rate analysis. He also emphasizes the need to improve technician productivity to reach 80% or more, resulting in an additional $10,248 in net profit per week.

      
      

      Increase net profit through productivity (00:10:07) Coach Chris Cotton discusses the importance of productivity in increasing net profit and provides tips on improving technician productivity.

      
      

      The potential net profit increase (00:11:11) Coach Chris Cotton calculates the potential net profit increase by implementing the tips shared earlier, highlighting the significant impact it can have on small and big auto repair shops.

      
      

      Closing thoughts and resources for success (00:12:27) Coach Chris Cotton encourages struggling auto repair shop owners to seek resources such as podcasts and business coaches to help them advance their businesses in the coming year. He emphasizes the importance of strategic decisions, effective management, and a thirst for knowledge in achieving success.

      
      

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>4e227c06-501a-4154-ad37-71ef2d5517b1Mon, 18 Dec 2023 00:15:00 -040012:35falsefull142142Overcoming Fear and Resistance to Improve Your Auto Repair Shop[E141]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton and Coach Brent discuss the importance of standard operating procedures (SOPs) and Digital Vehicle Inspection (DVI) in auto repair businesses. They share experiences of shop owners they've coached, emphasizing the need for change, accountability, and action to improve efficiency and profitability. They also discuss the challenges of marketing and increasing customer count, recommending networking and community involvement. The coaches encourage struggling shop owners to seek help and utilize resources like their podcast, and stress the importance of continuous improvement for business success.

      The importance of implementing changes and holding shop owners accountable (00:02:10) Discusses the challenge of implementing changes and the importance of holding shop owners accountable for progress and success.

      The importance of standard operating procedures (SOPs) (00:04:15) Highlights the significance of having standard operating procedures in every business and the benefits they bring to efficiency and job completion.

      Overcoming bad habits and outdated procedures (00:08:22) Addresses the impact of bad habits learned from previous owners and the need to update outdated procedures in the auto repair business.

      Implementing DVIs and SOPs (00:11:35) Discussion on the importance of implementing digital vehicle inspections (DVIs) and standard operating procedures (SOPs) in auto repair shops.

      Transitioning to Digital DVIs (00:11:48) Talk about a shop in Kansas transitioning from handwritten inspections to digital DVIs, and the positive impact it has had on their business.

      Building Value for Customers' Vehicles (00:14:54) Emphasizing the importance of sharing good pictures during DVIs to build value for customers' vehicles and improve customer satisfaction.

      The distractions that can hinder business success (00:20:33) The importance of setting aside distractions and focusing on the business to ensure its success and stability.

      Making changes to improve the business (00:21:13) The positive impact of implementing changes in the business, such as standard operating procedures (SOPs), and how it can lead to improved financial outcomes and reduced worries.

      Challenges in increasing car count through marketing (00:22:11) The difficulties faced by a shop owner in increasing their car count through marketing efforts, and the need for persistence and patience in achieving long-term marketing success.

      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton and Coach Brent discuss the importance of standard operating procedures (SOPs) and Digital Vehicle Inspection (DVI) in auto repair businesses. They share experiences of shop owners they've coached, emphasizing the need for change, accountability, and action to improve efficiency and profitability. They also discuss the challenges of marketing and increasing customer count, recommending networking and community involvement. The coaches encourage struggling shop owners to seek help and utilize resources like their podcast, and stress the importance of continuous improvement for business success.

      The importance of implementing changes and holding shop owners accountable (00:02:10) Discusses the challenge of implementing changes and the importance of holding shop owners accountable for progress and success.

      The importance of standard operating procedures (SOPs) (00:04:15) Highlights the significance of having standard operating procedures in every business and the benefits they bring to efficiency and job completion.

      Overcoming bad habits and outdated procedures (00:08:22) Addresses the impact of bad habits learned from previous owners and the need to update outdated procedures in the auto repair business.

      Implementing DVIs and SOPs (00:11:35) Discussion on the importance of implementing digital vehicle inspections (DVIs) and standard operating procedures (SOPs) in auto repair shops.

      Transitioning to Digital DVIs (00:11:48) Talk about a shop in Kansas transitioning from handwritten inspections to digital DVIs, and the positive impact it has had on their business.

      Building Value for Customers' Vehicles (00:14:54) Emphasizing the importance of sharing good pictures during DVIs to build value for customers' vehicles and improve customer satisfaction.

      The distractions that can hinder business success (00:20:33) The importance of setting aside distractions and focusing on the business to ensure its success and stability.

      Making changes to improve the business (00:21:13) The positive impact of implementing changes in the business, such as standard operating procedures (SOPs), and how it can lead to improved financial outcomes and reduced worries.

      Challenges in increasing car count through marketing (00:22:11) The difficulties faced by a shop owner in increasing their car count through marketing efforts, and the need for persistence and patience in achieving long-term marketing success.

      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>faa6ac0e-c130-42c8-9779-145e36e59decMon, 11 Dec 2023 00:15:00 -040024:04falsefull141141Are You Prepared for Life's Unexpected Moments? [E140]In this episode of "The Weekly Blitz," Coach Chris Cotton discusses the importance of being prepared in life and business, drawing from his own recent experiences. He shares a harrowing account of a multi-vehicle accident he witnessed, emphasizing the fragility of life.

      He also expresses frustration at bystanders who filmed a deceased person rather than offering help. Cotton encourages listeners to be ready to help others and to have plans in place should something happen to them. He ends the episode with a message of gratitude for his listeners and the importance of continuous learning and growth in the auto repair industry.

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      The Near Accident and Reflection (00:02:17) Coach Chris Cotton recounts a recent near accident on the road and reflects on the fragility of life.

      Assessing the Accident Scene (00:05:51) Coach Chris Cotton describes the aftermath of the accident and his efforts to check on the drivers involved.

      Reflecting on Life and Gratitude (00:09:07) Coach Chris Cotton emphasizes the importance of being mentally, physically, and spiritually prepared for life and expresses gratitude for his own life and listeners.

      Coach Chris Cotton expresses his frustration with people taking pictures and videos of a tragic accident instead of offering help, and emphasizes the importance of being prepared, spiritually ready, and grateful.

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>In this episode of "The Weekly Blitz," Coach Chris Cotton discusses the importance of being prepared in life and business, drawing from his own recent experiences. He shares a harrowing account of a multi-vehicle accident he witnessed, emphasizing the fragility of life.

      He also expresses frustration at bystanders who filmed a deceased person rather than offering help. Cotton encourages listeners to be ready to help others and to have plans in place should something happen to them. He ends the episode with a message of gratitude for his listeners and the importance of continuous learning and growth in the auto repair industry.

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      The Near Accident and Reflection (00:02:17) Coach Chris Cotton recounts a recent near accident on the road and reflects on the fragility of life.

      Assessing the Accident Scene (00:05:51) Coach Chris Cotton describes the aftermath of the accident and his efforts to check on the drivers involved.

      Reflecting on Life and Gratitude (00:09:07) Coach Chris Cotton emphasizes the importance of being mentally, physically, and spiritually prepared for life and expresses gratitude for his own life and listeners.

      Coach Chris Cotton expresses his frustration with people taking pictures and videos of a tragic accident instead of offering help, and emphasizes the importance of being prepared, spiritually ready, and grateful.

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

      ]]>fea4c462-6f6c-47ad-ac4f-194174abb255Mon, 27 Nov 2023 00:15:00 -040011:51falsefull140140Potential: You Be the Judge - A Case Study [E139]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton provides advice to a San Diego auto repair shop owner looking to grow their business. The shop owner currently makes around $200,000 a year, mostly from custom jobs, and wants to increase profitability without working seven days a week. Coach Cotton suggests using a cloud-based SMS system for tracking numbers, advertising as a larger shop to attract more customers, and following California's hourly pay laws. He also advises focusing on oil services, brake, steering, and suspension work for consistent revenue, and charging separately for parts and labor. The shop owner admits to lacking proper income statements and running their business in an unstructured manner.

      Coach Chris Cotton, 00:12:15, "If we don't have a legitimate business, we don't have anything at all."

      • The shop owner's challenges (00:02:17) The shop owner discusses their challenges in scaling their business, working long hours, and the need for more employees.
      • The issue with custom work (00:05:15) Coach Chris explains the common misconception of making money from custom work and advises focusing on regular retail customers.
      • Assessing the shop's financials (00:07:28) Coach Chris questions the shop owner's income statement, advertising budget, and advises tracking numbers and moving to a cloud-based SMS system.
      • The shop owner's financial situation (00:09:23) Discussion on expenses, rent, employee pay, and the potential legal consequences of not following labor laws.
      • The importance of proper advertising and marketing (00:12:15) Emphasis on the value of effective advertising and the difference between low-cost and high-quality marketing strategies.
      • Challenges with pricing, warranty, and business operations (00:15:13) Exploration of pricing strategies, the need for clear warranties, and the shop owner's lack of financial and operational management.
      • Oil services and alignment machines (00:17:55) Discussion about the importance of oil services and the misconception of alignment machines bringing in a lot of business.
      • Charging for parts and labor (00:20:42) Conversation about the necessity of marking up parts and the importance of charging for both parts and labor to run a profitable auto repair business.
      • Coaching package and growth potential (00:22:42) Discussion about the coaching package and the potential for the shop to double its revenue next year through improved processes, procedures, and technician work.
      • Shop owner wants to scale their auto repair business and improve profitability
      • Current revenue and net income of the shop owner
      • Coach Chris advises against custom jobs and suggests focusing on regular retail work
      • Importance of tracking profits regularly and using a cloud-based SMS system
      • Advertising strategies on Facebook, Instagram, and Google
      • Concerns about employee payment and legal issues in California
      • Suggestions for raising labor rates and providing clear warranties
      • Lack of proper income statements and structured business practices
      • Disappointment with the performance of the alignment machine
      • Focus on oil services, brake, steering, and suspension work for consistent revenue
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton provides advice to a San Diego auto repair shop owner looking to grow their business. The shop owner currently makes around $200,000 a year, mostly from custom jobs, and wants to increase profitability without working seven days a week. Coach Cotton suggests using a cloud-based SMS system for tracking numbers, advertising as a larger shop to attract more customers, and following California's hourly pay laws. He also advises focusing on oil services, brake, steering, and suspension work for consistent revenue, and charging separately for parts and labor. The shop owner admits to lacking proper income statements and running their business in an unstructured manner.

      Coach Chris Cotton, 00:12:15, "If we don't have a legitimate business, we don't have anything at all."

      • The shop owner's challenges (00:02:17) The shop owner discusses their challenges in scaling their business, working long hours, and the need for more employees.
      • The issue with custom work (00:05:15) Coach Chris explains the common misconception of making money from custom work and advises focusing on regular retail customers.
      • Assessing the shop's financials (00:07:28) Coach Chris questions the shop owner's income statement, advertising budget, and advises tracking numbers and moving to a cloud-based SMS system.
      • The shop owner's financial situation (00:09:23) Discussion on expenses, rent, employee pay, and the potential legal consequences of not following labor laws.
      • The importance of proper advertising and marketing (00:12:15) Emphasis on the value of effective advertising and the difference between low-cost and high-quality marketing strategies.
      • Challenges with pricing, warranty, and business operations (00:15:13) Exploration of pricing strategies, the need for clear warranties, and the shop owner's lack of financial and operational management.
      • Oil services and alignment machines (00:17:55) Discussion about the importance of oil services and the misconception of alignment machines bringing in a lot of business.
      • Charging for parts and labor (00:20:42) Conversation about the necessity of marking up parts and the importance of charging for both parts and labor to run a profitable auto repair business.
      • Coaching package and growth potential (00:22:42) Discussion about the coaching package and the potential for the shop to double its revenue next year through improved processes, procedures, and technician work.
      • Shop owner wants to scale their auto repair business and improve profitability
      • Current revenue and net income of the shop owner
      • Coach Chris advises against custom jobs and suggests focusing on regular retail work
      • Importance of tracking profits regularly and using a cloud-based SMS system
      • Advertising strategies on Facebook, Instagram, and Google
      • Concerns about employee payment and legal issues in California
      • Suggestions for raising labor rates and providing clear warranties
      • Lack of proper income statements and structured business practices
      • Disappointment with the performance of the alignment machine
      • Focus on oil services, brake, steering, and suspension work for consistent revenue
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>62513003-644c-4ff2-b3c5-99abe46f669bMon, 20 Nov 2023 00:15:00 -040019:34falsefull139139Spotting the Early Signs of a Downturn: Adapting, and Driving Toward a Stronger FutureThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode of Auto Fix Auto Shop Coaching, Coach Chris Cotton discusses the potential signs of a recession and its impact on the auto repair industry. He highlights indicators such as rising unemployment rates, declining consumer spending, and stock market volatility. Cotton also discusses the mixed effects of a recession on the industry, including potential parts obsolescence and reduced cash flow. He advises listeners to prepare by diversifying services and increasing their online presence. The episode emphasizes the importance of preparedness and not panicking during economic downturns.

      Recognizing the signs of a recession (00:01:06) The speaker discusses the topic of recognizing the signs of a recession and mentions a post in a shop owner group that sparked interest in the subject.

      Rising unemployment rates (00:02:24) The speaker explains that rising unemployment rates can be a sign of financial trouble and shares their thoughts on the current unemployment situation.

      Declining consumer spending (00:03:20) The speaker talks about how a dip in retail sales figures can indicate consumers tightening their belts and expresses concerns about maxed-out credit cards and defaults on payments.

      The impact on the auto repair industry (00:09:40) Discussion on how recessions can have a mixed impact on the auto repair industry, with people potentially delaying buying new cars and needing to repair their existing vehicles.

      Potential challenges during a recession (00:10:53) Exploration of potential challenges during a recession, such as parts obsolescence, reduced cash flow, and supply chain issues.

      Actions to take to prepare for a recession (00:12:00) Advice on actions to take for auto repair businesses to prepare for a recession, including diversifying services, increasing online presence, stockpiling cash, improving efficiency, engaging with the community, and being adaptable and innovative.

      • Recognizing the signs of a recession
      • Indicators of a recession: rising unemployment rates, declining consumer spending, stock market volatility, flattening or inverted yield curve
      • Impact of government policies, global events, and consumer sentiment on the economy
      • Importance of staying informed and not panicking
      • Need for preparedness and taking action before a potential downturn
      • Impact of a recession on the auto repair industry
      • Delayed car purchases leading to increased need for repairs
      • Concerns about parts obsolescence and availability
      • Effects of a recession on the auto repair industry: reduced cash flow, less disposable income, supply chain issues, potential affordability of skilled labor compromising quality of work
      • Actions to prepare for a recession in the auto repair industry: diversifying services, increasing online presence
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode of Auto Fix Auto Shop Coaching, Coach Chris Cotton discusses the potential signs of a recession and its impact on the auto repair industry. He highlights indicators such as rising unemployment rates, declining consumer spending, and stock market volatility. Cotton also discusses the mixed effects of a recession on the industry, including potential parts obsolescence and reduced cash flow. He advises listeners to prepare by diversifying services and increasing their online presence. The episode emphasizes the importance of preparedness and not panicking during economic downturns.

      Recognizing the signs of a recession (00:01:06) The speaker discusses the topic of recognizing the signs of a recession and mentions a post in a shop owner group that sparked interest in the subject.

      Rising unemployment rates (00:02:24) The speaker explains that rising unemployment rates can be a sign of financial trouble and shares their thoughts on the current unemployment situation.

      Declining consumer spending (00:03:20) The speaker talks about how a dip in retail sales figures can indicate consumers tightening their belts and expresses concerns about maxed-out credit cards and defaults on payments.

      The impact on the auto repair industry (00:09:40) Discussion on how recessions can have a mixed impact on the auto repair industry, with people potentially delaying buying new cars and needing to repair their existing vehicles.

      Potential challenges during a recession (00:10:53) Exploration of potential challenges during a recession, such as parts obsolescence, reduced cash flow, and supply chain issues.

      Actions to take to prepare for a recession (00:12:00) Advice on actions to take for auto repair businesses to prepare for a recession, including diversifying services, increasing online presence, stockpiling cash, improving efficiency, engaging with the community, and being adaptable and innovative.

      • Recognizing the signs of a recession
      • Indicators of a recession: rising unemployment rates, declining consumer spending, stock market volatility, flattening or inverted yield curve
      • Impact of government policies, global events, and consumer sentiment on the economy
      • Importance of staying informed and not panicking
      • Need for preparedness and taking action before a potential downturn
      • Impact of a recession on the auto repair industry
      • Delayed car purchases leading to increased need for repairs
      • Concerns about parts obsolescence and availability
      • Effects of a recession on the auto repair industry: reduced cash flow, less disposable income, supply chain issues, potential affordability of skilled labor compromising quality of work
      • Actions to prepare for a recession in the auto repair industry: diversifying services, increasing online presence
      
      

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>3066c6dc-0c74-4bb7-a1b2-3f6cd8d9764eMon, 13 Nov 2023 00:15:00 -040014:56falsefull138138From Bad Habits to Booming Business: The Inspiring Journey of a Legacy Auto Repair Shop with Coach Mike [E137]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      
      

      In this captivating episode of "The Weekly Blitz," Coach Chris Cotton and Coach Mike take listeners on a deep dive into the remarkable transformation of a family-owned auto repair shop nestled in the heart of Louisiana. With their wealth of knowledge and expertise, the coaches explore the intricacies of ethical selling strategies, shedding light on the importance of building trust and fostering long-lasting relationships with customers.

      
      

      Drawing from their own experiences, Coach Chris and Coach Mike delve into the unique dynamics of working with family in a business setting. They discuss the challenges and rewards that come with such a setup, emphasizing the significance of clear communication, mutual respect, and shared goals. Listeners gain valuable insights into how to navigate the complexities of family dynamics while maintaining a thriving and harmonious business environment.

      
      

      Throughout the episode, the coaches stress the critical role of assembling the right team for success. They emphasize the importance of hiring individuals who align with the company's values and possess the necessary skills to deliver exceptional service. Additionally, they highlight the significance of fostering a culture of accountability, where team members take ownership of their responsibilities and strive for continuous improvement.

      
      

      Coach Mike shares his personal journey of implementing transformative changes within the family-owned auto repair shop. He discusses the benefits of leveraging modern marketing channels and analytics to reach a wider audience and drive business growth. Listeners gain valuable insights into the power of data-driven decision-making and the impact it can have on the overall success of an auto repair business.

      
      

      Sponsored by Shop Marketing Pros, this episode aims to equip auto repair business owners with the knowledge and tools needed to thrive in the ever-evolving automotive industry. By providing a comprehensive exploration of ethical selling strategies, the dynamics of working with family, and the importance of building the right team, Coach Chris and Coach Mike empower listeners to overcome challenges and achieve remarkable success in their own ventures.

      
      

      Ethical versus non-ethical selling strategy [00:02:17] Discussion on the importance of selling services in a fact-based manner, using tests and evidence to inform clients.

      
      

      Working with family members in the shop [00:05:14] Exploration of the challenges and benefits of having family members as employees, emphasizing the need for honesty and clear communication.

      
      

      Having the right people [00:06:47] Importance of having team members who are willing to buy into the team culture, and the negative impact of individuals who are not team players.

      
      

      The impact of negative influences [00:09:41] Discussion on how negative employees can affect the shop and the importance of removing them.

      
      

      The need for accountability [00:11:47] Importance of having someone in the shop to hold everyone accountable and ensure strategies are implemented effectively.

      
      

      The process of implementing changes [00:16:55] The ongoing process of implementing and reinforcing changes in the shop, including holding employees accountable and correcting their behavior.

      
      

      The new software system and marketing channel [00:19:01] Discussion about implementing a new software system and the importance of utilizing a marketing channel for the shop's growth.

      
      

      Improving the average repair order [00:20:41] Emphasis on the need to increase the average repair order and improve processes to attract more customers and increase revenue.

      
      

      Coaching accountability and teamwork [00:21:30] The importance of coaching accountability and teamwork in achieving success, with the need for feedback and collaboration between the coach and the team.

      
      

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      
      

      In this captivating episode of "The Weekly Blitz," Coach Chris Cotton and Coach Mike take listeners on a deep dive into the remarkable transformation of a family-owned auto repair shop nestled in the heart of Louisiana. With their wealth of knowledge and expertise, the coaches explore the intricacies of ethical selling strategies, shedding light on the importance of building trust and fostering long-lasting relationships with customers.

      
      

      Drawing from their own experiences, Coach Chris and Coach Mike delve into the unique dynamics of working with family in a business setting. They discuss the challenges and rewards that come with such a setup, emphasizing the significance of clear communication, mutual respect, and shared goals. Listeners gain valuable insights into how to navigate the complexities of family dynamics while maintaining a thriving and harmonious business environment.

      
      

      Throughout the episode, the coaches stress the critical role of assembling the right team for success. They emphasize the importance of hiring individuals who align with the company's values and possess the necessary skills to deliver exceptional service. Additionally, they highlight the significance of fostering a culture of accountability, where team members take ownership of their responsibilities and strive for continuous improvement.

      
      

      Coach Mike shares his personal journey of implementing transformative changes within the family-owned auto repair shop. He discusses the benefits of leveraging modern marketing channels and analytics to reach a wider audience and drive business growth. Listeners gain valuable insights into the power of data-driven decision-making and the impact it can have on the overall success of an auto repair business.

      
      

      Sponsored by Shop Marketing Pros, this episode aims to equip auto repair business owners with the knowledge and tools needed to thrive in the ever-evolving automotive industry. By providing a comprehensive exploration of ethical selling strategies, the dynamics of working with family, and the importance of building the right team, Coach Chris and Coach Mike empower listeners to overcome challenges and achieve remarkable success in their own ventures.

      
      

      Ethical versus non-ethical selling strategy [00:02:17] Discussion on the importance of selling services in a fact-based manner, using tests and evidence to inform clients.

      
      

      Working with family members in the shop [00:05:14] Exploration of the challenges and benefits of having family members as employees, emphasizing the need for honesty and clear communication.

      
      

      Having the right people [00:06:47] Importance of having team members who are willing to buy into the team culture, and the negative impact of individuals who are not team players.

      
      

      The impact of negative influences [00:09:41] Discussion on how negative employees can affect the shop and the importance of removing them.

      
      

      The need for accountability [00:11:47] Importance of having someone in the shop to hold everyone accountable and ensure strategies are implemented effectively.

      
      

      The process of implementing changes [00:16:55] The ongoing process of implementing and reinforcing changes in the shop, including holding employees accountable and correcting their behavior.

      
      

      The new software system and marketing channel [00:19:01] Discussion about implementing a new software system and the importance of utilizing a marketing channel for the shop's growth.

      
      

      Improving the average repair order [00:20:41] Emphasis on the need to increase the average repair order and improve processes to attract more customers and increase revenue.

      
      

      Coaching accountability and teamwork [00:21:30] The importance of coaching accountability and teamwork in achieving success, with the need for feedback and collaboration between the coach and the team.

      
      

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>8236320c-a0ef-42f1-8c99-4e277ed5bad9Mon, 06 Nov 2023 00:15:00 -040021:26falsefull137137Re-Defining Value in Auto Repair: Why Pricing Right is a Win-Win-Win for All [E136]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

      
      

      In this episode of the "Weekly Blitz" podcast, host Coach Chris Cotton discusses the concept of value in the auto repair business. He emphasizes that value goes beyond price, encompassing quality service, skilled labor, genuine parts, and transparency. Cotton debunks the myth that being the cheapest shop guarantees success, instead advocating for a balance between price, quality, and value. He also highlights the link between staff compensation and value, stating that a well-compensated team is more motivated and productive, enhancing the overall customer experience.

      The concept of value and self-esteem [00:01:02] Discusses the importance of shop owners valuing themselves and their businesses in order to show value to customers and potential employees.

      
      

      Defining value from a customer's perspective [00:02:14] Explains how customers perceive value as the total package of quality service, skilled labor, genuine parts, transparency, and other benefits.

      
      

      The balance of price, quality, and value [00:03:20] Highlights the importance of striking the right balance between price and quality to provide real value to customers, debunking the myth that the cheapest prices are always the best.

      
      

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

      
      

      In this episode of the "Weekly Blitz" podcast, host Coach Chris Cotton discusses the concept of value in the auto repair business. He emphasizes that value goes beyond price, encompassing quality service, skilled labor, genuine parts, and transparency. Cotton debunks the myth that being the cheapest shop guarantees success, instead advocating for a balance between price, quality, and value. He also highlights the link between staff compensation and value, stating that a well-compensated team is more motivated and productive, enhancing the overall customer experience.

      The concept of value and self-esteem [00:01:02] Discusses the importance of shop owners valuing themselves and their businesses in order to show value to customers and potential employees.

      
      

      Defining value from a customer's perspective [00:02:14] Explains how customers perceive value as the total package of quality service, skilled labor, genuine parts, transparency, and other benefits.

      
      

      The balance of price, quality, and value [00:03:20] Highlights the importance of striking the right balance between price and quality to provide real value to customers, debunking the myth that the cheapest prices are always the best.

      
      

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>e822a39b-6c39-45ce-9cf5-944ffadbf3d2Mon, 30 Oct 2023 00:15:00 -040007:50falsefull136136Running an Auto Repair Shop is Like Winning at Football: A Playbook for Success! [E135]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode of "The Weekly Blitz," Coach Chris Cotton uses football analogies to provide strategies for success in the auto repair business. He compares marketing and managing margins to offense and defense in football, and emphasizes the importance of managing setbacks, like penalties in a game. He also discusses the crucial role of employees and stakeholders, likening them to special teams and spectators. The episode ends with Coach Chris encouraging listeners to keep learning and growing in their business. The podcast is sponsored by Shop Marketing Pros, represented by Brian and Kimberly Walker.

      Running an auto shop is like winning in football [00:03:15] Drawing parallels between running an auto repair shop and winning a football game, discussing offense, defense, and the importance of teamwork.

      Offense: Your marketing strategy [00:05:33] Exploring the role of marketing in driving the business forward, emphasizing the need for an online presence and customer engagement.

      Defense: Managing margins and operational efficiency [00:06:36] Highlighting the importance of managing costs, setting the right pricing, and ensuring an efficient operational workflow to ensure the long-term sustainability of the business.

      Don't forget to subscribe and share [00:10:51] Encouragement to subscribe, share, leave a review, and provide input for future episodes.

      Get in touch for questions or topics [00:10:51] Invitation to contact Chris at Auto Fix for questions or suggestions for upcoming episodes.

      Time to rise and grind [00:10:51] Motivational message to keep learning, growing, and striving for success in the business.

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #boomersooner #oklahomasooners

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode of "The Weekly Blitz," Coach Chris Cotton uses football analogies to provide strategies for success in the auto repair business. He compares marketing and managing margins to offense and defense in football, and emphasizes the importance of managing setbacks, like penalties in a game. He also discusses the crucial role of employees and stakeholders, likening them to special teams and spectators. The episode ends with Coach Chris encouraging listeners to keep learning and growing in their business. The podcast is sponsored by Shop Marketing Pros, represented by Brian and Kimberly Walker.

      Running an auto shop is like winning in football [00:03:15] Drawing parallels between running an auto repair shop and winning a football game, discussing offense, defense, and the importance of teamwork.

      Offense: Your marketing strategy [00:05:33] Exploring the role of marketing in driving the business forward, emphasizing the need for an online presence and customer engagement.

      Defense: Managing margins and operational efficiency [00:06:36] Highlighting the importance of managing costs, setting the right pricing, and ensuring an efficient operational workflow to ensure the long-term sustainability of the business.

      Don't forget to subscribe and share [00:10:51] Encouragement to subscribe, share, leave a review, and provide input for future episodes.

      Get in touch for questions or topics [00:10:51] Invitation to contact Chris at Auto Fix for questions or suggestions for upcoming episodes.

      Time to rise and grind [00:10:51] Motivational message to keep learning, growing, and striving for success in the business.

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #boomersooner #oklahomasooners

      ]]>7120bc45-fe4c-4617-b14e-09dbf487ba2cMon, 23 Oct 2023 00:15:00 -040010:19falsefull135135Marketing Slow Times, Time Blocking, and Taking Care of Yourself with Chris Cotton [E070] - The Auto Repair Marketing PodcastThis episode was born out of a question that was asked in our Facebook group, The Auto Repair Marketing Mastermind. The question was, “What are you doing to market around the slow times that happen around the holidays each year?” Join your host, Brian Walker, as he talks with Coach Chris Cotton about marketing through the slow times, time blocking, and taking care of yourself.

      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

      Show Notes with Timestamps

      • Marketing Strategies for Slow Times (00:01:17) Discussion on marketing strategies for the slower months in the auto repair business.
      • Importance of Car Count and Financial Stability (00:02:05) Highlighting the significance of optimizing car count and maintaining financial stability before focusing on marketing.
      • Planning Marketing for the Year (00:06:20) Advice on planning marketing strategies for the entire year, considering the peaks and valleys in business throughout different months.
      • Building equity in your marketing (00:06:52) Adjusting marketing strategies based on busy or slow times, focusing on SEO and trust-building tactics.
      • Optimizing marketing year-round (00:07:48) Questioning the need for holiday-specific marketing if everyday marketing is not optimized, emphasizing SEO and Google ads.
      • Lag time in marketing (00:10:09) Discussing the 60 to 90 day lag time in marketing campaigns and the importance of planning ahead.
      • The importance of communication with marketers (00:13:46) Discussion on the difficulty of shop owners finding time to communicate with marketers and the impact it has on marketing results.
      • Setting up appointments and follow-through (00:14:27) Conversation about the percentage of shop owners who make appointments but don't follow through, and the importance of timely follow-up for effective marketing.
      • The significance of having a marketing plan (00:17:30) Explanation of the benefits of creating a real-world marketing plan, including the ability to anticipate and plan for events like state fairs and holidays.
      • Planning for Business Growth (00:21:09) Discussion on the importance of having a plan for business growth, including factors like adding technicians and bays.
      • Time Blocking for Marketing (00:21:53) Importance of time blocking for marketing activities and the need to set aside uninterrupted time for creating a marketing plan.
      • Incorporating Workouts into the Workweek (00:26:21) The benefits of including workouts as part of the workweek, with examples of successful entrepreneurs who prioritize their workouts for better productivity and creativity.
      • Putting marketing on the calendar (00:28:32) Importance of planning marketing strategies in advance, specifically mentioning Halloween as an example.
      • Foundational marketing and business practices (00:29:41) Emphasizing the need to focus on foundational marketing and business practices before targeting specific holidays or times of the year.
      • The importance of basics and foundations (00:30:42) Highlighting the significance of getting back to the basics and foundations of the business, such as answering calls, inspecting cars, and improving sales skills.
      
      

      How To Get In Touch

      Group - Auto Repair Marketing Mastermind

      Website - shopmarketingpros.com 

      Facebook - facebook.com/shopmarketingpros 

      Get the Book - shopmarketingpros.com/book

      Instagram - @shopmarketingpros 

      Questions/Ideas - podcast@shopmarketingpros.com

      Lagniappe (Books, Links, Other Podcasts, etc)

      Blog: How To Know When You’re Not Ready for Marketing

      Book: They Ask You Answer

      Guide: Creating a real world marketing plan for an auto repair shop

      ]]>This episode was born out of a question that was asked in our Facebook group, The Auto Repair Marketing Mastermind. The question was, “What are you doing to market around the slow times that happen around the holidays each year?” Join your host, Brian Walker, as he talks with Coach Chris Cotton about marketing through the slow times, time blocking, and taking care of yourself.

      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

      Show Notes with Timestamps

      • Marketing Strategies for Slow Times (00:01:17) Discussion on marketing strategies for the slower months in the auto repair business.
      • Importance of Car Count and Financial Stability (00:02:05) Highlighting the significance of optimizing car count and maintaining financial stability before focusing on marketing.
      • Planning Marketing for the Year (00:06:20) Advice on planning marketing strategies for the entire year, considering the peaks and valleys in business throughout different months.
      • Building equity in your marketing (00:06:52) Adjusting marketing strategies based on busy or slow times, focusing on SEO and trust-building tactics.
      • Optimizing marketing year-round (00:07:48) Questioning the need for holiday-specific marketing if everyday marketing is not optimized, emphasizing SEO and Google ads.
      • Lag time in marketing (00:10:09) Discussing the 60 to 90 day lag time in marketing campaigns and the importance of planning ahead.
      • The importance of communication with marketers (00:13:46) Discussion on the difficulty of shop owners finding time to communicate with marketers and the impact it has on marketing results.
      • Setting up appointments and follow-through (00:14:27) Conversation about the percentage of shop owners who make appointments but don't follow through, and the importance of timely follow-up for effective marketing.
      • The significance of having a marketing plan (00:17:30) Explanation of the benefits of creating a real-world marketing plan, including the ability to anticipate and plan for events like state fairs and holidays.
      • Planning for Business Growth (00:21:09) Discussion on the importance of having a plan for business growth, including factors like adding technicians and bays.
      • Time Blocking for Marketing (00:21:53) Importance of time blocking for marketing activities and the need to set aside uninterrupted time for creating a marketing plan.
      • Incorporating Workouts into the Workweek (00:26:21) The benefits of including workouts as part of the workweek, with examples of successful entrepreneurs who prioritize their workouts for better productivity and creativity.
      • Putting marketing on the calendar (00:28:32) Importance of planning marketing strategies in advance, specifically mentioning Halloween as an example.
      • Foundational marketing and business practices (00:29:41) Emphasizing the need to focus on foundational marketing and business practices before targeting specific holidays or times of the year.
      • The importance of basics and foundations (00:30:42) Highlighting the significance of getting back to the basics and foundations of the business, such as answering calls, inspecting cars, and improving sales skills.
      
      

      How To Get In Touch

      Group - Auto Repair Marketing Mastermind

      Website - shopmarketingpros.com 

      Facebook - facebook.com/shopmarketingpros 

      Get the Book - shopmarketingpros.com/book

      Instagram - @shopmarketingpros 

      Questions/Ideas - podcast@shopmarketingpros.com

      Lagniappe (Books, Links, Other Podcasts, etc)

      Blog: How To Know When You’re Not Ready for Marketing

      Book: They Ask You Answer

      Guide: Creating a real world marketing plan for an auto repair shop

      ]]>c2324be9-8b0e-41c7-92c0-f59ce4d355a1Wed, 18 Oct 2023 00:15:00 -040031:32falsebonusThe Ultimate Guide to Marketing for Auto Repair Shops During Slow Times [E134]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Brian Walker and Coach Chris Cotton discuss the importance of marketing in the auto repair business, particularly during slow times. They emphasize the need to address underlying issues in car count, average estimate, and average repair order before implementing marketing strategies. They stress the significance of consistent marketing throughout the year and suggest planning marketing activities on a yearly basis. They also discuss adjusting marketing strategies during peak and valley periods, investing in business growth, and the importance of timely communication with marketing teams. They highlight the benefits of time blocking and prioritizing marketing efforts, as well as the importance of self-care for business success.

      
      

      Planning Your Marketing Calendar [00:08:46] Discussion on when to start planning your marketing for the following year and adjusting your marketing during peaks and valleys.

      
      

      Knowing When You're Not Ready for Marketing [00:04:07] The importance of fixing business practices before focusing on marketing and how marketing isn't always the solution to business problems.

      
      

      Marketing for Slow Times [00:02:30] Introduction to the topic of marketing for slower months and the importance of maximizing car count and repair order before implementing marketing strategies.

      
      

      The importance of year-round marketing [00:10:51] Discussion on the significance of having a strong marketing strategy throughout the year, rather than relying on holiday marketing or slow times.

      
      

      Lag time in marketing campaigns [00:13:20] Exploration of the lag time required for marketing efforts to yield results, typically a 60 to 90 day cycle.

      
      

      Making time for communication with marketers [00:16:22] Emphasis on the need for shop owners to prioritize regular communication with their marketing team for optimal results.

      
      

      Planning marketing for state fair [00:21:38] Discussion on how the state fair impacts business and the importance of planning marketing strategies around it.

      
      

      Importance of time blocking and making a marketing plan [00:23:34] Emphasizing the need for shop owners to create a marketing calendar and plan ahead for events like state fair, Halloween, Thanksgiving, etc.

      
      

      Incorporating workouts into work week [00:30:49] Highlighting the significance of including workouts as part of the workweek and how it can enhance productivity and creativity.

      
      

      The importance of planning marketing in advance [00:33:31] The speaker emphasizes the need to plan marketing strategies well in advance to avoid being late.

      
      

      Foundational marketing and business practices [00:35:27] The discussion focuses on the significance of having strong foundational marketing strategies and efficient business practices.

      
      

      Continued commitment to learning and improvement [00:37:07] The speaker expresses gratitude towards the listeners' commitment to learning and improvement, and encourages them to continue seeking knowledge and growth in the auto repair industry.

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Brian Walker and Coach Chris Cotton discuss the importance of marketing in the auto repair business, particularly during slow times. They emphasize the need to address underlying issues in car count, average estimate, and average repair order before implementing marketing strategies. They stress the significance of consistent marketing throughout the year and suggest planning marketing activities on a yearly basis. They also discuss adjusting marketing strategies during peak and valley periods, investing in business growth, and the importance of timely communication with marketing teams. They highlight the benefits of time blocking and prioritizing marketing efforts, as well as the importance of self-care for business success.

      
      

      Planning Your Marketing Calendar [00:08:46] Discussion on when to start planning your marketing for the following year and adjusting your marketing during peaks and valleys.

      
      

      Knowing When You're Not Ready for Marketing [00:04:07] The importance of fixing business practices before focusing on marketing and how marketing isn't always the solution to business problems.

      
      

      Marketing for Slow Times [00:02:30] Introduction to the topic of marketing for slower months and the importance of maximizing car count and repair order before implementing marketing strategies.

      
      

      The importance of year-round marketing [00:10:51] Discussion on the significance of having a strong marketing strategy throughout the year, rather than relying on holiday marketing or slow times.

      
      

      Lag time in marketing campaigns [00:13:20] Exploration of the lag time required for marketing efforts to yield results, typically a 60 to 90 day cycle.

      
      

      Making time for communication with marketers [00:16:22] Emphasis on the need for shop owners to prioritize regular communication with their marketing team for optimal results.

      
      

      Planning marketing for state fair [00:21:38] Discussion on how the state fair impacts business and the importance of planning marketing strategies around it.

      
      

      Importance of time blocking and making a marketing plan [00:23:34] Emphasizing the need for shop owners to create a marketing calendar and plan ahead for events like state fair, Halloween, Thanksgiving, etc.

      
      

      Incorporating workouts into work week [00:30:49] Highlighting the significance of including workouts as part of the workweek and how it can enhance productivity and creativity.

      
      

      The importance of planning marketing in advance [00:33:31] The speaker emphasizes the need to plan marketing strategies well in advance to avoid being late.

      
      

      Foundational marketing and business practices [00:35:27] The discussion focuses on the significance of having strong foundational marketing strategies and efficient business practices.

      
      

      Continued commitment to learning and improvement [00:37:07] The speaker expresses gratitude towards the listeners' commitment to learning and improvement, and encourages them to continue seeking knowledge and growth in the auto repair industry.

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>753a538e-bb17-4680-ad4f-a0c72bba2815Mon, 16 Oct 2023 00:15:00 -040032:27falsefull134134The Most Important Investment for Auto Repair Shop Owners: Their Health [E133]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton discusses the importance of physical and mental health for independent auto repair shop owners. He encourages finding an exercise activity that gets the blood pumping and the brain firing, even if it's just for 30 minutes to an hour each morning.

      
      

      Coach Cotton shares his personal experience with biking and how it energizes him for the day ahead. He emphasizes that taking care of physical and mental health is a personal responsibility and can have a positive impact on operational stamina, work-life balance, decision-making, and overall business success.

      
      

      The episode also highlights the significance of staying updated with the latest technology and repair methodologies, understanding marketing trends, and fostering strong relationships. Coach Cotton concludes by reminding shop owners that success requires strategic decision-making, effective management, and continuous education.

      
      

      The importance of physical health [00:01:07] Discussion on the significance of physical health for independent auto repair shop owners, including the benefits of regular exercise and staying fit.

      The role of mental health [00:07:30] Exploration of how mental well-being influences decision-making, problem-solving, and overall business success in the auto repair industry.

      Achieving work-life balance [00:09:46] Highlighting the importance of maintaining a healthy work-life balance to prevent burnout and prioritize personal rejuvenation.

      The importance of mental sharpness [00:10:52] Mental sharpness aids in decision making, understanding marketing trends, and fostering strong relationships.

      The well-being of the captain influences the ship's direction [00:12:07] The well-being of the shop owner directly affects the success and growth of the business.

      Continuously seeking education and strategic decision-making [00:13:10] Success requires making strategic decisions, effective management, and continuously educating oneself and the team.

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton discusses the importance of physical and mental health for independent auto repair shop owners. He encourages finding an exercise activity that gets the blood pumping and the brain firing, even if it's just for 30 minutes to an hour each morning.

      
      

      Coach Cotton shares his personal experience with biking and how it energizes him for the day ahead. He emphasizes that taking care of physical and mental health is a personal responsibility and can have a positive impact on operational stamina, work-life balance, decision-making, and overall business success.

      
      

      The episode also highlights the significance of staying updated with the latest technology and repair methodologies, understanding marketing trends, and fostering strong relationships. Coach Cotton concludes by reminding shop owners that success requires strategic decision-making, effective management, and continuous education.

      
      

      The importance of physical health [00:01:07] Discussion on the significance of physical health for independent auto repair shop owners, including the benefits of regular exercise and staying fit.

      The role of mental health [00:07:30] Exploration of how mental well-being influences decision-making, problem-solving, and overall business success in the auto repair industry.

      Achieving work-life balance [00:09:46] Highlighting the importance of maintaining a healthy work-life balance to prevent burnout and prioritize personal rejuvenation.

      The importance of mental sharpness [00:10:52] Mental sharpness aids in decision making, understanding marketing trends, and fostering strong relationships.

      The well-being of the captain influences the ship's direction [00:12:07] The well-being of the shop owner directly affects the success and growth of the business.

      Continuously seeking education and strategic decision-making [00:13:10] Success requires making strategic decisions, effective management, and continuously educating oneself and the team.

      
      

      Connect with Chris:

      
      

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      ]]>28df5ca3-69bb-483c-8ad7-ce57c3049743Mon, 09 Oct 2023 00:15:00 -040012:43falsefull133133Unleashing Your Inner Deion: How to Recruit and Manage a Legendary Auto Repair Team [E132] The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode of "The Weekly Blitz" podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of building a high-performance team in both sports and business. Inspired by Deion Sanders' approach to recruiting and managing his football team, Cotton draws parallels to the auto repair industry. He emphasizes the need for clear communication, recruiting the right people, continuous training, promoting teamwork, and adapting to changes. Cotton also highlights the importance of celebrating small wins and setting higher standards.

      Deion Sanders and the Colorado Buffaloes [00:01:12] Discussion of Deion Sanders' recruitment strategy and the controversy surrounding it.

      Hiring the Right Talent [00:03:27] Importance of hiring employees who align with the company culture and have a strong work ethic.

      Lessons from Deion Sanders for High Performance Work Teams [00:06:51] Learning from Deion Sanders' strategies, including having a clear vision, recruiting the right talent, continuous training, accountability, and promoting teamwork.

      Encouraging Collaboration and Adaptability [00:11:21] Coach Chris discusses the importance of fostering collaboration and adaptability within a team, drawing parallels between football strategies and the business world.

      Celebrating Small Wins [00:12:40] The speaker emphasizes the significance of acknowledging and celebrating small victories in the workplace to boost morale and motivate the team.

      Building Legendary Work Teams [00:13:51] The speaker urges leaders to set higher standards and build teams that are not only productive but also legendary, emphasizing the power of knowledge, collaboration, and continuous improvement.

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      #primetime #coachprime #iainthardtofind #staydriven #coloradobuffsfootball

      ]]> The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode of "The Weekly Blitz" podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of building a high-performance team in both sports and business. Inspired by Deion Sanders' approach to recruiting and managing his football team, Cotton draws parallels to the auto repair industry. He emphasizes the need for clear communication, recruiting the right people, continuous training, promoting teamwork, and adapting to changes. Cotton also highlights the importance of celebrating small wins and setting higher standards.

      Deion Sanders and the Colorado Buffaloes [00:01:12] Discussion of Deion Sanders' recruitment strategy and the controversy surrounding it.

      Hiring the Right Talent [00:03:27] Importance of hiring employees who align with the company culture and have a strong work ethic.

      Lessons from Deion Sanders for High Performance Work Teams [00:06:51] Learning from Deion Sanders' strategies, including having a clear vision, recruiting the right talent, continuous training, accountability, and promoting teamwork.

      Encouraging Collaboration and Adaptability [00:11:21] Coach Chris discusses the importance of fostering collaboration and adaptability within a team, drawing parallels between football strategies and the business world.

      Celebrating Small Wins [00:12:40] The speaker emphasizes the significance of acknowledging and celebrating small victories in the workplace to boost morale and motivate the team.

      Building Legendary Work Teams [00:13:51] The speaker urges leaders to set higher standards and build teams that are not only productive but also legendary, emphasizing the power of knowledge, collaboration, and continuous improvement.

      Connect with Chris:

      chris@autofixsos.com

      Phone: 940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/

      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

      #primetime #coachprime #iainthardtofind #staydriven #coloradobuffsfootball

      ]]>0ffc80bc-e17c-4beb-9cbb-ee2ff80ec296Mon, 02 Oct 2023 00:15:00 -040014:35falsefull132132Coach Chris & Coach Brent Talk Shop! Case Study Kansas! [E131]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton introduces the show as a valuable resource for auto repair businesses. He is joined by Coach Brent, Coach Brent discusses a case study of a successful small-town auto repair shop and shares strategies for improving productivity and setting goals. They emphasize the importance of proactive business management and marketing. They also discuss reducing accounts receivable and hiring new technicians. The episode concludes with a reminder to subscribe and collaborate in the auto repair industry.

      Billed hours improvement [00:02:25] Discussion on how a shop improved their technicians' build hours by recording and displaying them, leading to increased productivity.

      Internet presence enhancement [00:07:55] Efforts to improve the online presence of a shop, including getting a website, updating Google Maps listing, and starting a Facebook page.

      Community involvement promotion [00:09:54] Highlighting the importance of promoting community involvement and showcasing the shop's support for local events and initiatives.

      
      

      The importance of self-promotion [00:10:31] Discussing the significance of promoting one's own business and deepening community ties.

      
      

      Fixing broken fundamentals before marketing [00:11:28] Explaining the process of addressing and improving the basic aspects of a shop before implementing marketing strategies.

      
      

      Managing accounts receivable [00:14:47] Sharing the experience of reducing accounts receivable and the impact it has on cash flow and business profitability.

      
      

      The online hiring process [00:21:05] Discussion on hiring a new full-time technician and the resources available for setting up an account and finding an A-level technician.

      
      

      Concentrating on billed hours and shop efficiency [00:22:20] Focus on improving billed hours and sharing ideas on making the internals of the shop more efficient.

      
      

      Growing and maximizing the potential of your shop [00:26:10] Encouragement to grow and maximize the potential of the current shop, utilizing the full capacity of the shop and increasing performance.

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode, Coach Chris Cotton introduces the show as a valuable resource for auto repair businesses. He is joined by Coach Brent, Coach Brent discusses a case study of a successful small-town auto repair shop and shares strategies for improving productivity and setting goals. They emphasize the importance of proactive business management and marketing. They also discuss reducing accounts receivable and hiring new technicians. The episode concludes with a reminder to subscribe and collaborate in the auto repair industry.

      Billed hours improvement [00:02:25] Discussion on how a shop improved their technicians' build hours by recording and displaying them, leading to increased productivity.

      Internet presence enhancement [00:07:55] Efforts to improve the online presence of a shop, including getting a website, updating Google Maps listing, and starting a Facebook page.

      Community involvement promotion [00:09:54] Highlighting the importance of promoting community involvement and showcasing the shop's support for local events and initiatives.

      
      

      The importance of self-promotion [00:10:31] Discussing the significance of promoting one's own business and deepening community ties.

      
      

      Fixing broken fundamentals before marketing [00:11:28] Explaining the process of addressing and improving the basic aspects of a shop before implementing marketing strategies.

      
      

      Managing accounts receivable [00:14:47] Sharing the experience of reducing accounts receivable and the impact it has on cash flow and business profitability.

      
      

      The online hiring process [00:21:05] Discussion on hiring a new full-time technician and the resources available for setting up an account and finding an A-level technician.

      
      

      Concentrating on billed hours and shop efficiency [00:22:20] Focus on improving billed hours and sharing ideas on making the internals of the shop more efficient.

      
      

      Growing and maximizing the potential of your shop [00:26:10] Encouragement to grow and maximize the potential of the current shop, utilizing the full capacity of the shop and increasing performance.

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

      ]]>c6a357d5-833d-4b3e-bdc6-2e856636c669Mon, 25 Sep 2023 00:15:00 -040022:44falsefull131131Evolving from Employee to Owner to Coach: The Journey of Independent Auto Repair Shop Owners [E130]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode of "The Weekly Blitz," Coach Chris Cotton discusses the transition from being involved in the day-to-day operations of an auto repair shop to becoming a coach and mentor for employees. They emphasize the importance of having a well-established framework of processes and procedures, investing in employee development, and creating a positive work culture. By focusing on coaching and accountability, shop owners can ensure sustainable business growth and leave a legacy of excellence. The episode concludes with a reminder to continue seeking knowledge and improvement.

      The transition to coaching employees [00:02:09] Exploring the significance of transitioning from a hands-on owner to a coach, focusing on building a legacy, employee development, and accountability.

      Enhancing the business culture [00:04:31] Reinforcing a culture of continuous learning and growth by celebrating achievements and fostering a positive and supportive environment.

      Sustainable business growth [00:05:39] Building a self-sustaining model through coaching and accountability, ensuring consistency in the present and laying the foundation for future expansion and growth.

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode of "The Weekly Blitz," Coach Chris Cotton discusses the transition from being involved in the day-to-day operations of an auto repair shop to becoming a coach and mentor for employees. They emphasize the importance of having a well-established framework of processes and procedures, investing in employee development, and creating a positive work culture. By focusing on coaching and accountability, shop owners can ensure sustainable business growth and leave a legacy of excellence. The episode concludes with a reminder to continue seeking knowledge and improvement.

      The transition to coaching employees [00:02:09] Exploring the significance of transitioning from a hands-on owner to a coach, focusing on building a legacy, employee development, and accountability.

      Enhancing the business culture [00:04:31] Reinforcing a culture of continuous learning and growth by celebrating achievements and fostering a positive and supportive environment.

      Sustainable business growth [00:05:39] Building a self-sustaining model through coaching and accountability, ensuring consistency in the present and laying the foundation for future expansion and growth.

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

      ]]>35a01884-a858-4211-be01-bb4d7d05f3a7Mon, 18 Sep 2023 00:15:00 -040008:38falsefull130130The Case for Apprenticeships: Investing in Tomorrow's Technicians Today [E129]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast focused on enhancing auto repair business knowledge and providing practical strategies for success. Coach Chris emphasizes the significance of apprenticeships in the auto repair industry, expressing frustration with shop owners complaining about the technician shortage without implementing apprenticeship programs.

      The benefits of apprenticeships are discussed, including bridging the skills gap, ensuring a sustained talent pipeline, reducing turnover, and providing cost-effective training. Coach Chris advises establishing a successful apprenticeship program, such as having a structured curriculum and pairing apprentices with experienced mentors. The episode concludes with a call to action for shop owners to invest in apprenticeships and support the industry's growth.

      Apprenticeships [00:01:10] Importance of apprenticeship programs for auto repair shop owners and the need for a sustained pipeline of talent.

      Bridging the Skills Gap [00:02:19] The need for technicians to possess new skills due to advancements in technology and the role of apprenticeships in acquiring these skills.

      
      

      Key Elements of a Successful Apprenticeship Program [00:04:38] Structured curriculum, mentoring, regular evaluation, and incorporation of soft skills in apprenticeship programs.

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private Facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast focused on enhancing auto repair business knowledge and providing practical strategies for success. Coach Chris emphasizes the significance of apprenticeships in the auto repair industry, expressing frustration with shop owners complaining about the technician shortage without implementing apprenticeship programs.

      The benefits of apprenticeships are discussed, including bridging the skills gap, ensuring a sustained talent pipeline, reducing turnover, and providing cost-effective training. Coach Chris advises establishing a successful apprenticeship program, such as having a structured curriculum and pairing apprentices with experienced mentors. The episode concludes with a call to action for shop owners to invest in apprenticeships and support the industry's growth.

      Apprenticeships [00:01:10] Importance of apprenticeship programs for auto repair shop owners and the need for a sustained pipeline of talent.

      Bridging the Skills Gap [00:02:19] The need for technicians to possess new skills due to advancements in technology and the role of apprenticeships in acquiring these skills.

      
      

      Key Elements of a Successful Apprenticeship Program [00:04:38] Structured curriculum, mentoring, regular evaluation, and incorporation of soft skills in apprenticeship programs.

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

      ]]>6692b4cd-d722-4a2c-b281-49481dab81e9Mon, 11 Sep 2023 00:15:00 -040009:17falsefull129129Are You a Weak Owner? Do You Work for a Weak Owner? Discover the Signs! [E128]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode of "The Weekly Blitz" podcast, Coach Chris Cotton discusses the signs of a weak owner in the auto repair business. He shares personal experiences and highlights behaviors such as avoiding accountability, making cowardly decisions, and lacking maturity. Coach Cotton also explores the signs of a weak character, including terrible decision-making, conflict avoidance, and being a snobby people pleaser. He acknowledges that weakness can be temporary or permanent, influenced by mental health struggles or childhood experiences. Coach Cotton encourages listeners to reevaluate their relationships with weak owners and emphasizes the importance of knowledge and continuous improvement for success in the industry.

      Weak Owners and their Traits [00:02:15] Discussion on the characteristics and behaviors of weak business owners, including cowardly decisions, selfishness, fear of failure, and lack of maturity.

      Signs of a Weak Business Owner [00:04:29] Exploration of the signs that indicate a weak business owner, such as lack of self-love, failure to keep promises, competitiveness, lack of empathy, and financial inconsistencies.

      Concerns with Appearance and Jealousy [00:07:50] Discussion on how weak owners may be overly concerned with appearances and how jealousy can indicate a weak character.

      Weakness of Character Signs [00:11:05] This topic covers various signs of weakness of character, such as making terrible decisions, being conflict avoidant, and being a snobby people pleaser.

      Terrible Listening Skills [00:12:12] This topic discusses the importance of being a good listener and how terrible listening skills can be a sign of self-centeredness and weakness of character.

      Lack of Convictions [00:15:24] This topic explores how never getting angry and always going along with others can signify a lack of convictions and a weak personality.

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      In this episode of "The Weekly Blitz" podcast, Coach Chris Cotton discusses the signs of a weak owner in the auto repair business. He shares personal experiences and highlights behaviors such as avoiding accountability, making cowardly decisions, and lacking maturity. Coach Cotton also explores the signs of a weak character, including terrible decision-making, conflict avoidance, and being a snobby people pleaser. He acknowledges that weakness can be temporary or permanent, influenced by mental health struggles or childhood experiences. Coach Cotton encourages listeners to reevaluate their relationships with weak owners and emphasizes the importance of knowledge and continuous improvement for success in the industry.

      Weak Owners and their Traits [00:02:15] Discussion on the characteristics and behaviors of weak business owners, including cowardly decisions, selfishness, fear of failure, and lack of maturity.

      Signs of a Weak Business Owner [00:04:29] Exploration of the signs that indicate a weak business owner, such as lack of self-love, failure to keep promises, competitiveness, lack of empathy, and financial inconsistencies.

      Concerns with Appearance and Jealousy [00:07:50] Discussion on how weak owners may be overly concerned with appearances and how jealousy can indicate a weak character.

      Weakness of Character Signs [00:11:05] This topic covers various signs of weakness of character, such as making terrible decisions, being conflict avoidant, and being a snobby people pleaser.

      Terrible Listening Skills [00:12:12] This topic discusses the importance of being a good listener and how terrible listening skills can be a sign of self-centeredness and weakness of character.

      Lack of Convictions [00:15:24] This topic explores how never getting angry and always going along with others can signify a lack of convictions and a weak personality.

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

      ]]>83ba733a-0d64-4aa7-ac45-b3aa9aa1a317Mon, 04 Sep 2023 00:15:00 -040016:49falsefull128128From Unsold Work to Untapped Potential: The Eye-Opening Journey of Tracking Average Estimates [E127]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode titled "The Weekly Blitz," Coach Chris Cotton discusses the importance of Key Performance Indicators (KPIs) in running a successful auto repair business. He emphasizes the importance of tracking the average estimate as a crucial KPI impacting labor hours per repair order and overall productivity. Coach Chris shares his personal experience of realizing the value of tracking the average estimate in his own shop, leading to improved services and increased sales.

      The importance of average estimate [00:02:24] Explains why average estimate is a crucial KPI and how it impacts labor hours per repair order and productivity.

      Tracking average estimate and unsold work [00:04:34] Discusses the importance of tracking average estimate and how it helped identify unsold work worth millions of dollars.

      Average repair order goals and closing ratio [00:07:54] Explains how to determine average repair order goals based on labor rate and the importance of closing ratio in achieving those goals.

      The Power of Knowledge and Collaboration [00:11:07] Importance of understanding numbers and collaboration for success in auto repair business.

      Continued Support and Actionable Insights [00:11:59] Commitment to being a resource, encouraging subscription, sharing, and leaving reviews for the podcast.

      Message of Continuous Improvement [00:12:47] Encouragement to keep learning, growing, and striving for success in the auto repair industry.

      Mentions with timestamps:

      1. Shop Marketing Pros - Top tier marketing for top tier shops

      - Website: [shopmarketingpros.com](https://shopmarketingpros.com/)

      - Timestamp: 00:00:06

      3. Profit Gateway

      - Tool used to track KPIs

      - Timestamp: 00:02:24

      4. Average Repair Order Goal

      - Mentioned as an important metric

      - Timestamp: 00:03:35

      5. Closing Ratio

      - Mentioned as an important metric

      - Timestamp: 00:06:52

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      In this podcast episode titled "The Weekly Blitz," Coach Chris Cotton discusses the importance of Key Performance Indicators (KPIs) in running a successful auto repair business. He emphasizes the importance of tracking the average estimate as a crucial KPI impacting labor hours per repair order and overall productivity. Coach Chris shares his personal experience of realizing the value of tracking the average estimate in his own shop, leading to improved services and increased sales.

      The importance of average estimate [00:02:24] Explains why average estimate is a crucial KPI and how it impacts labor hours per repair order and productivity.

      Tracking average estimate and unsold work [00:04:34] Discusses the importance of tracking average estimate and how it helped identify unsold work worth millions of dollars.

      Average repair order goals and closing ratio [00:07:54] Explains how to determine average repair order goals based on labor rate and the importance of closing ratio in achieving those goals.

      The Power of Knowledge and Collaboration [00:11:07] Importance of understanding numbers and collaboration for success in auto repair business.

      Continued Support and Actionable Insights [00:11:59] Commitment to being a resource, encouraging subscription, sharing, and leaving reviews for the podcast.

      Message of Continuous Improvement [00:12:47] Encouragement to keep learning, growing, and striving for success in the auto repair industry.

      Mentions with timestamps:

      1. Shop Marketing Pros - Top tier marketing for top tier shops

      - Website: [shopmarketingpros.com](https://shopmarketingpros.com/)

      - Timestamp: 00:00:06

      3. Profit Gateway

      - Tool used to track KPIs

      - Timestamp: 00:02:24

      4. Average Repair Order Goal

      - Mentioned as an important metric

      - Timestamp: 00:03:35

      5. Closing Ratio

      - Mentioned as an important metric

      - Timestamp: 00:06:52

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      ]]>9c5ec8a0-8855-460e-95a4-a5cd4238f1ecMon, 28 Aug 2023 00:15:00 -040011:32falsefull127127Just How Profitable Are Independent Auto Repair Shops? [E126]In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast aimed at providing valuable knowledge and strategies for running a successful independent auto repair shop. He discusses the potential profitability of these shops when managed correctly but acknowledges that many struggle to make a profit. Coach Chris describes his ideal business and emphasizes the importance of creating a path for employees to earn upwards of $100,000 annually. He also discusses the potential for shops to increase revenue by expanding operations. The episode concludes with Coach Cotton expressing gratitude and inviting listeners to engage with the show.

      The profitability of independent auto repair shops [00:01:07] Discussion on the profitability of independent auto repair shops and the potential for high net profit margins.

      The ideal business for an independent auto repair shop [00:02:27] Description of the ideal business model for an independent auto repair shop, including sales volume, net profit margin, and owner's salary.

      Factors affecting profit margins and barriers to success [00:05:35] Explanation of the importance of gross profit, labor and parts margins, fixed costs, and potential barriers to achieving desired profit margins.

      The commitment to learning and growth [00:10:51] Gratitude for listeners' commitment to learning and growth, and the importance of making strategic decisions and continuous education.

      Continued support and engagement [00:11:50] Encouragement to reach out with questions or topic suggestions, and the importance of listener input in shaping the show.

      Wishing for continued success [00:11:50] Closing remarks emphasizing the importance of continuous improvement and wishing for the listeners' continued success in the auto repair industry.

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast aimed at providing valuable knowledge and strategies for running a successful independent auto repair shop. He discusses the potential profitability of these shops when managed correctly but acknowledges that many struggle to make a profit. Coach Chris describes his ideal business and emphasizes the importance of creating a path for employees to earn upwards of $100,000 annually. He also discusses the potential for shops to increase revenue by expanding operations. The episode concludes with Coach Cotton expressing gratitude and inviting listeners to engage with the show.

      The profitability of independent auto repair shops [00:01:07] Discussion on the profitability of independent auto repair shops and the potential for high net profit margins.

      The ideal business for an independent auto repair shop [00:02:27] Description of the ideal business model for an independent auto repair shop, including sales volume, net profit margin, and owner's salary.

      Factors affecting profit margins and barriers to success [00:05:35] Explanation of the importance of gross profit, labor and parts margins, fixed costs, and potential barriers to achieving desired profit margins.

      The commitment to learning and growth [00:10:51] Gratitude for listeners' commitment to learning and growth, and the importance of making strategic decisions and continuous education.

      Continued support and engagement [00:11:50] Encouragement to reach out with questions or topic suggestions, and the importance of listener input in shaping the show.

      Wishing for continued success [00:11:50] Closing remarks emphasizing the importance of continuous improvement and wishing for the listeners' continued success in the auto repair industry.

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>3b5efcfc-179b-458f-9fa9-e2b361a56112Mon, 21 Aug 2023 00:15:00 -040011:33falsefull126126Case Study: The Potential Success Story of a Virginia Auto Repair Shop [E125]In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of working smarter, not harder, in the auto repair industry. He shares a personal anecdote about upgrading his bike. Coach Chris introduces a case study of a shop in Virginia that he believes can achieve great success with the right strategies in place. He plans to focus on productivity and HR-related matters to help the absentee owner make the shop thrive. Coach Chris encourages listeners to reach out for help and emphasizes the power of knowledge and collaboration in driving success.
      • The Swell of a Great Day [00:01:02] Coach Chris Cotton shares his positive experience of starting the day with a bike ride and the hope for a great day.
      • New Case Study [00:03:19] Coach Chris Cotton introduces a new case study of a client who found their podcast and is seeking help to improve their profitability.
      • Identifying Issues [00:05:37] Coach Chris Cotton discusses the starting numbers of the client's shop in Virginia, including labor rates, technician pay, and low effective labor rate.
      • Improving productivity and HR support [00:11:15] Discussion on increasing productivity, conducting inspections, and providing HR support in a small auto shop.
      • Assisting absentee owners [00:12:18] Assistance provided to an absentee owner who wants to make their shop successful for their employees.
      
      

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of working smarter, not harder, in the auto repair industry. He shares a personal anecdote about upgrading his bike. Coach Chris introduces a case study of a shop in Virginia that he believes can achieve great success with the right strategies in place. He plans to focus on productivity and HR-related matters to help the absentee owner make the shop thrive. Coach Chris encourages listeners to reach out for help and emphasizes the power of knowledge and collaboration in driving success.
      • The Swell of a Great Day [00:01:02] Coach Chris Cotton shares his positive experience of starting the day with a bike ride and the hope for a great day.
      • New Case Study [00:03:19] Coach Chris Cotton introduces a new case study of a client who found their podcast and is seeking help to improve their profitability.
      • Identifying Issues [00:05:37] Coach Chris Cotton discusses the starting numbers of the client's shop in Virginia, including labor rates, technician pay, and low effective labor rate.
      • Improving productivity and HR support [00:11:15] Discussion on increasing productivity, conducting inspections, and providing HR support in a small auto shop.
      • Assisting absentee owners [00:12:18] Assistance provided to an absentee owner who wants to make their shop successful for their employees.
      
      

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>005eb3db-ffb2-4273-afb8-ec7c40b1a3e0Mon, 14 Aug 2023 00:15:00 -040017:48falsefull125125Survey Results: The Impact of Pay, Benefits, Work-Life Balance, and Management on Technician Retention [E124]In this podcast episode, Coach Chris Cotton discusses the survey he created to understand why technicians are leaving the automotive industry, and sharing insights from the responses received so far. The top reasons include pay, benefits, work-life balance, and poor management. Coach Chris emphasizes the importance of addressing these issues to retain employees. He also highlights the need to attract more technicians to the independent sector and concludes by emphasizing the role of good owners or leaders in employee retention.
      • The age distribution of survey respondents [00:03:34] The speaker discusses the age range of the survey respondents, which includes people from 18 to 56 years old.
      • Reasons for leaving the industry [00:05:58] The speaker explores the comments and opinions of technicians who have left the industry, focusing on the negative impact of dealerships.
      • Alternative industries technicians are entering [00:08:42]. The speaker shares the various industries that technicians are transitioning into, including elevator and escalator maintenance, cybersecurity, construction, farming, and industrial mechanics.
      • The main reasons for leaving the industry [00:11:59] Discusses the top four reasons people leave the industry: pay, benefits, work-life balance, and poor management.
      • The importance of fixing pay and benefits [00:13:10] Emphasizes the need to address pay structure and pricing to improve pay, benefits, and work-life balance.
      • The lack of effort to retain employees [00:16:38] Highlights that most respondents said that no one tried to keep them in the industry when they gave notice, suggesting a lack of effort from owners or leaders.
      
      

      Don't forget to rate and review us!

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>In this podcast episode, Coach Chris Cotton discusses the survey he created to understand why technicians are leaving the automotive industry, and sharing insights from the responses received so far. The top reasons include pay, benefits, work-life balance, and poor management. Coach Chris emphasizes the importance of addressing these issues to retain employees. He also highlights the need to attract more technicians to the independent sector and concludes by emphasizing the role of good owners or leaders in employee retention.
      • The age distribution of survey respondents [00:03:34] The speaker discusses the age range of the survey respondents, which includes people from 18 to 56 years old.
      • Reasons for leaving the industry [00:05:58] The speaker explores the comments and opinions of technicians who have left the industry, focusing on the negative impact of dealerships.
      • Alternative industries technicians are entering [00:08:42]. The speaker shares the various industries that technicians are transitioning into, including elevator and escalator maintenance, cybersecurity, construction, farming, and industrial mechanics.
      • The main reasons for leaving the industry [00:11:59] Discusses the top four reasons people leave the industry: pay, benefits, work-life balance, and poor management.
      • The importance of fixing pay and benefits [00:13:10] Emphasizes the need to address pay structure and pricing to improve pay, benefits, and work-life balance.
      • The lack of effort to retain employees [00:16:38] Highlights that most respondents said that no one tried to keep them in the industry when they gave notice, suggesting a lack of effort from owners or leaders.
      
      

      Don't forget to rate and review us!

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

      Check out their podcast here: https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>072ec1f1-c02b-4347-bbb8-45a7894b6b40Sat, 12 Aug 2023 00:15:00 -040017:47falsefull124124Unlocking Your Auto Repair Shop's Potential: Overcoming Barriers to Coaching and Embracing Growth [E123]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Are you struggling to take your auto repair shop to the next level? Wondering how coaching can benefit your business? Coach Chris Cotton has the answers you need in this engaging podcast episode. He shares his personal journey and the barriers he faced in the industry, highlighting the importance of coaching.

      But what are these barriers? Financial constraints, lack of time, skepticism, and reluctance to change are just a few. Coach Cotton offers practical solutions, from exploring affordable alternatives like webinars and networking events to implementing time management strategies and gradually embracing change.

      However, the most valuable lesson from this podcast is the importance of overcoming pride and seeking guidance. Coach Cotton reminds us that even successful athletes like LeBron James and Tom Brady have coaches to help them reach the next level. So, why not you? Don't miss out on increased profits, improved customer satisfaction, and reduced stress levels. Take the leap and reach out for help today!

      
      

      [00:01:03] Introduction and Overview of the Podcast This topic covers the purpose and content of the podcast, including industry knowledge, business innovation, and practical business strategies.

      
      

      [00:02:12] How Coach Chris Cotton Got into Coaching Coach Chris Cotton shares his journey from being a service advisor to a manager to a store owner, and how he discovered the importance of coaching in improving business metrics.

      
      

      [00:04:22] Barriers to Coaching and Ways to Overcome Them This topic discusses the financial constraints, lack of time, skepticism, reluctance to change, and pride and independence that can prevent shop owners from seeking coaching, and provides strategies to overcome these barriers.

      
      

      [00:10:39] Importance of Seeking Guidance and Coaching The speaker emphasizes the importance of seeking guidance and coaching for personal and professional growth, using examples of successful athletes who have coaches.

      
      

      [00:11:41] Benefits of Coaching for Auto Repair Shop Owners The speaker discusses the potential benefits of coaching for auto repair shop owners, including increased profits, improved customer satisfaction, reduced stress levels, and work-life balance.

      
      

      [00:12:50] Closing Remarks and Call to Action The speaker concludes the episode by expressing gratitude to the listeners, thanking the sponsor, and encouraging shop owners to take strategic decisions, educate themselves, and seek continuous improvement.

      
      

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Are you struggling to take your auto repair shop to the next level? Wondering how coaching can benefit your business? Coach Chris Cotton has the answers you need in this engaging podcast episode. He shares his personal journey and the barriers he faced in the industry, highlighting the importance of coaching.

      But what are these barriers? Financial constraints, lack of time, skepticism, and reluctance to change are just a few. Coach Cotton offers practical solutions, from exploring affordable alternatives like webinars and networking events to implementing time management strategies and gradually embracing change.

      However, the most valuable lesson from this podcast is the importance of overcoming pride and seeking guidance. Coach Cotton reminds us that even successful athletes like LeBron James and Tom Brady have coaches to help them reach the next level. So, why not you? Don't miss out on increased profits, improved customer satisfaction, and reduced stress levels. Take the leap and reach out for help today!

      
      

      [00:01:03] Introduction and Overview of the Podcast This topic covers the purpose and content of the podcast, including industry knowledge, business innovation, and practical business strategies.

      
      

      [00:02:12] How Coach Chris Cotton Got into Coaching Coach Chris Cotton shares his journey from being a service advisor to a manager to a store owner, and how he discovered the importance of coaching in improving business metrics.

      
      

      [00:04:22] Barriers to Coaching and Ways to Overcome Them This topic discusses the financial constraints, lack of time, skepticism, reluctance to change, and pride and independence that can prevent shop owners from seeking coaching, and provides strategies to overcome these barriers.

      
      

      [00:10:39] Importance of Seeking Guidance and Coaching The speaker emphasizes the importance of seeking guidance and coaching for personal and professional growth, using examples of successful athletes who have coaches.

      
      

      [00:11:41] Benefits of Coaching for Auto Repair Shop Owners The speaker discusses the potential benefits of coaching for auto repair shop owners, including increased profits, improved customer satisfaction, reduced stress levels, and work-life balance.

      
      

      [00:12:50] Closing Remarks and Call to Action The speaker concludes the episode by expressing gratitude to the listeners, thanking the sponsor, and encouraging shop owners to take strategic decisions, educate themselves, and seek continuous improvement.

      
      

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>9831404f-b198-4a62-a83a-710a6f479cb2Mon, 31 Jul 2023 00:15:00 -040013:40falsefull123123Is Effective Communication the Key to Solving 90-95% of Auto Repair Shop Issues? [E122]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Are you tired of dealing with constant issues in your auto repair shop? Wondering what the secret is to running a smooth and successful business? Well, the answer lies in one simple question: How well are you communicating? In this eye-opening podcast episode, Coach Chris Cotton reveals that a staggering 90-95% of problems in auto repair shops stem from communication deficiencies. From miscommunication to lack of communication and improper communication, these barriers can wreak havoc on your shop's productivity and customer satisfaction. But fear not! Coach Cotton shares ten invaluable tips to improve communication, including clear roles and responsibilities, regular meetings, and using the right communication channels. Plus, he highlights the importance of empathy, respect, and detailed documentation. So, if you're ready to take your auto repair shop to the next level, tune in and unlock the power of effective communication. Don't forget to subscribe, share with fellow shop owners, and leave a review if you enjoy the episode. Let's build a thriving community together!

      [00:01:02] Barriers to Communication Miscommunication, lack of communication, and improper communication in auto repair shops.

      [00:03:39] Importance of Effective Communication in Auto Repair Shops The significance of clear and effective communication between service advisors, technicians, and ownership.

      
      

      [00:05:42] Suggestions to Improve Communication in Auto Repair Shops Establishing clear roles, holding regular meetings, using appropriate communication channels, implementing communication software, and more.

      
      

      [00:11:19] Importance of Effective Communication in Auto Repair Shops Tips for creating a more efficient, productive, and harmonious auto repair shop through effective communication.

      
      

      [00:12:14] Gratitude for Listeners and Sponsor Expressing gratitude to listeners and acknowledging the support of sponsor Shop Marketing Pros.

      
      

      [00:13:13] Video Format on YouTube and Call for Audience Input Announcement of podcast episodes being available in video format on YouTube and invitation for audience input on future topics.

      
      

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Are you tired of dealing with constant issues in your auto repair shop? Wondering what the secret is to running a smooth and successful business? Well, the answer lies in one simple question: How well are you communicating? In this eye-opening podcast episode, Coach Chris Cotton reveals that a staggering 90-95% of problems in auto repair shops stem from communication deficiencies. From miscommunication to lack of communication and improper communication, these barriers can wreak havoc on your shop's productivity and customer satisfaction. But fear not! Coach Cotton shares ten invaluable tips to improve communication, including clear roles and responsibilities, regular meetings, and using the right communication channels. Plus, he highlights the importance of empathy, respect, and detailed documentation. So, if you're ready to take your auto repair shop to the next level, tune in and unlock the power of effective communication. Don't forget to subscribe, share with fellow shop owners, and leave a review if you enjoy the episode. Let's build a thriving community together!

      [00:01:02] Barriers to Communication Miscommunication, lack of communication, and improper communication in auto repair shops.

      [00:03:39] Importance of Effective Communication in Auto Repair Shops The significance of clear and effective communication between service advisors, technicians, and ownership.

      
      

      [00:05:42] Suggestions to Improve Communication in Auto Repair Shops Establishing clear roles, holding regular meetings, using appropriate communication channels, implementing communication software, and more.

      
      

      [00:11:19] Importance of Effective Communication in Auto Repair Shops Tips for creating a more efficient, productive, and harmonious auto repair shop through effective communication.

      
      

      [00:12:14] Gratitude for Listeners and Sponsor Expressing gratitude to listeners and acknowledging the support of sponsor Shop Marketing Pros.

      
      

      [00:13:13] Video Format on YouTube and Call for Audience Input Announcement of podcast episodes being available in video format on YouTube and invitation for audience input on future topics.

      
      

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>3cd69813-84a4-4519-b51f-1b471ca7656aMon, 24 Jul 2023 00:15:00 -040013:12falsefull122122When Your Auto Repair Shop is Running on Empty: Case Study: California [E121]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Are you struggling to make your auto repair shop profitable? In this podcast, Coach Chris Cotton shares his experience working with a struggling auto repair shop in California. The shop was making $0 despite being a $3 million a year shop, and the owner had $100,000 in cash set aside but knew that something bad would happen if they didn't take action. Coach Cotton discovered that the shop had a low parts margin, underperforming labor margin, and low technician productivity. To turn things around, he suggested increasing prices, slowing down the car count, and hiring more service advisors. However, the owner was not willing to invest in the changes suggested by Chris. The most valuable lesson from this podcast is the importance of accountability and making tough decisions, even if it means letting go of friends or family members who are not contributing to the success of the business. Chris emphasizes the need for continuous learning and growth to take your auto repair business to the next level.

      
      

      Introduction [00:00:06] Introduction to the podcast and its purpose.

      
      

      Struggling Auto Repair Shop [00:00:59] Discussion of a struggling auto repair shop in California, including its potential, issues, and missed opportunities.

      
      

      Managing Car Count for Success [00:10:01] Importance of managing car count for success, reducing car count, and increasing technician productivity in a busy shop.

      
      

      Increasing pricing and slowing car count [00:11:07] The coach discusses how the struggling auto repair shop in California needed to increase pricing on oil changes and smogs to survive and slow down the car count to do a better job.

      
      

      Accountability and letting go of employees [00:13:00] The coach talks about how the shop had an accountability problem and identified employees that needed to be let go, but they were friends of the family, and they didn't have it in their heart to do it.

      
      

      Hope versus faith [00:14:09] The coach talks about how the owner had hope but wasn't willing to have faith, and how he believed in the owner, but unfortunately, the owner didn't believe in himself, and the shop is probably out of business at this point.

      
      

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Are you struggling to make your auto repair shop profitable? In this podcast, Coach Chris Cotton shares his experience working with a struggling auto repair shop in California. The shop was making $0 despite being a $3 million a year shop, and the owner had $100,000 in cash set aside but knew that something bad would happen if they didn't take action. Coach Cotton discovered that the shop had a low parts margin, underperforming labor margin, and low technician productivity. To turn things around, he suggested increasing prices, slowing down the car count, and hiring more service advisors. However, the owner was not willing to invest in the changes suggested by Chris. The most valuable lesson from this podcast is the importance of accountability and making tough decisions, even if it means letting go of friends or family members who are not contributing to the success of the business. Chris emphasizes the need for continuous learning and growth to take your auto repair business to the next level.

      
      

      Introduction [00:00:06] Introduction to the podcast and its purpose.

      
      

      Struggling Auto Repair Shop [00:00:59] Discussion of a struggling auto repair shop in California, including its potential, issues, and missed opportunities.

      
      

      Managing Car Count for Success [00:10:01] Importance of managing car count for success, reducing car count, and increasing technician productivity in a busy shop.

      
      

      Increasing pricing and slowing car count [00:11:07] The coach discusses how the struggling auto repair shop in California needed to increase pricing on oil changes and smogs to survive and slow down the car count to do a better job.

      
      

      Accountability and letting go of employees [00:13:00] The coach talks about how the shop had an accountability problem and identified employees that needed to be let go, but they were friends of the family, and they didn't have it in their heart to do it.

      
      

      Hope versus faith [00:14:09] The coach talks about how the owner had hope but wasn't willing to have faith, and how he believed in the owner, but unfortunately, the owner didn't believe in himself, and the shop is probably out of business at this point.

      
      

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>005c697c-adaf-41f5-a465-c5e33ac6a479Mon, 17 Jul 2023 00:15:00 -040014:47falsefull121121How Can You Improve Your Auto Repair Shop's Profitability? Case Study: Texas [E120]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Are you running an auto repair shop and struggling with cash flow? In this podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares a success story of a shop in Houston that overcame its cash flow issues and increased its net profit by 5%. In under 6 months! The secret? Improving their DVI process, introducing a maintenance schedule program, and teaching their staff about the benefits of BG products. By doing so, the shop's average estimate went up by $400 per ticket, and their average repair order increased from $600 to $829.

      But that's not all. Coach Cotton also talks about the importance of effective management, marketing, and continuous improvement. He shares valuable metrics and KPIs that his team tracks, and emphasizes the need to focus on improving processes and procedures before considering a second location.

      If you're looking for practical advice on how to increase your auto repair shop's profitability, this podcast is a must-listen. Learn from a real-life success story and discover how you can take your shop to the next level.

      Introduction [00:00:06] Introduction to the podcast and its purpose.

      Success Story of a Shop [00:02:09] A success story of a shop in Houston, Texas, that was able to increase its sales and net profit by making minor tweaks to its DVI process and introducing a maintenance schedule program.

      Improvements in Labor Gross Profit Margin [00:09:06] The labor gross profit margin of the shop has gone up by 13%, and the technician productivity has increased by 10%.

      Bay Utilization [00:10:10] Importance of maximizing bay utilization before expanding to a second location.

      Marketing and Image [00:11:20] Discussion of the importance of marketing and image, and a recommendation for Shop Marketing Pros.

      Metrics and Processes [00:13:38] Improvements in build hours, close rate, effective labor rate, and labor hours per repair order through better processes and procedures.

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Are you running an auto repair shop and struggling with cash flow? In this podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares a success story of a shop in Houston that overcame its cash flow issues and increased its net profit by 5%. In under 6 months! The secret? Improving their DVI process, introducing a maintenance schedule program, and teaching their staff about the benefits of BG products. By doing so, the shop's average estimate went up by $400 per ticket, and their average repair order increased from $600 to $829.

      But that's not all. Coach Cotton also talks about the importance of effective management, marketing, and continuous improvement. He shares valuable metrics and KPIs that his team tracks, and emphasizes the need to focus on improving processes and procedures before considering a second location.

      If you're looking for practical advice on how to increase your auto repair shop's profitability, this podcast is a must-listen. Learn from a real-life success story and discover how you can take your shop to the next level.

      Introduction [00:00:06] Introduction to the podcast and its purpose.

      Success Story of a Shop [00:02:09] A success story of a shop in Houston, Texas, that was able to increase its sales and net profit by making minor tweaks to its DVI process and introducing a maintenance schedule program.

      Improvements in Labor Gross Profit Margin [00:09:06] The labor gross profit margin of the shop has gone up by 13%, and the technician productivity has increased by 10%.

      Bay Utilization [00:10:10] Importance of maximizing bay utilization before expanding to a second location.

      Marketing and Image [00:11:20] Discussion of the importance of marketing and image, and a recommendation for Shop Marketing Pros.

      Metrics and Processes [00:13:38] Improvements in build hours, close rate, effective labor rate, and labor hours per repair order through better processes and procedures.

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>541aeb26-f067-42b8-a756-f6f05c35fffcMon, 10 Jul 2023 00:15:00 -040017:24falsefull120120Is Your "Fishbowl" Mentality Holding Your Auto Repair Shop Back? A Nationwide Comparison [E119]The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. To take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Are you an auto repair shop owner feeling stuck in a "fishbowl" with no way out? Coach Chris Cotton from Auto Fix Auto Shop Coaching has helped over 500 shops across the country and has rarely encountered a situation that he hasn't seen or coached around. In his podcast, "The Weekly Blitz," he shares insider knowledge, industry developments, and practical business strategies to help shop owners see the bigger picture.

      The most valuable lesson from this podcast is the importance of making small incremental changes in an auto repair shop to have a significant impact on the business. Cotton shares success stories of shops that have gone from consistently losing money to making a profit by refining their processes and increasing their productivity. He also emphasizes the importance of having a good shop management system that is cloud-based and does a digital vehicle inspection.

      Cotton encourages auto repair shop owners to seek help and not be limited by their "fishbowl" mentality. He believes that any shop in any area can achieve success with the right direction and help. So, if you're an auto repair shop owner looking to improve your business, tune in to "The Weekly Blitz" and take the first step towards success.

      National and Regional Averages [00:02:20] Coach Chris Cotton shares data on national and regional averages for various metrics in auto repair shops, including return on investment, gross profit, net profit, technician productivity, and more.

      Getting Out of the Fishbowl [00:01:02] Coach Chris Cotton discusses the common problem of auto repair shop owners feeling stuck in their "fishbowl" and how to help them see the bigger picture and improve their businesses.

      Case Study from a Shop in California [00:02:20] Coach Chris Cotton teases a case study from a shop in California with a surprising ending, to be covered in episode #121.

      Small Changes, Big Impact [00:12:03] Coach Chris Cotton discusses how small incremental changes can have a huge impact on an auto repair shop's business, with examples of a shop going from losing money to making a profit.

      Marketing and Branding with Shop Marketing Pros [00:14:26] Coach Chris Cotton recommends Shop Marketing Pros for auto repair shop marketing and branding, and shares how they helped a shop increase their car count.

      Profitability and Upside [00:19:05] Coach Chris Cotton shares success stories of auto repair shops in South Texas, East Coast, SouthWest and West Coast all with increased profitability and upside realized through small tweaks and process improvements.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. To take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

      https://shopmarketingpros.com/chris/

      Check out their podcast here:

      https://autorepairmarketing.captivate.fm/

      If you would like to join their private facebook group go here:

      https://www.facebook.com/groups/autorepairmarketingmastermind

      Are you an auto repair shop owner feeling stuck in a "fishbowl" with no way out? Coach Chris Cotton from Auto Fix Auto Shop Coaching has helped over 500 shops across the country and has rarely encountered a situation that he hasn't seen or coached around. In his podcast, "The Weekly Blitz," he shares insider knowledge, industry developments, and practical business strategies to help shop owners see the bigger picture.

      The most valuable lesson from this podcast is the importance of making small incremental changes in an auto repair shop to have a significant impact on the business. Cotton shares success stories of shops that have gone from consistently losing money to making a profit by refining their processes and increasing their productivity. He also emphasizes the importance of having a good shop management system that is cloud-based and does a digital vehicle inspection.

      Cotton encourages auto repair shop owners to seek help and not be limited by their "fishbowl" mentality. He believes that any shop in any area can achieve success with the right direction and help. So, if you're an auto repair shop owner looking to improve your business, tune in to "The Weekly Blitz" and take the first step towards success.

      National and Regional Averages [00:02:20] Coach Chris Cotton shares data on national and regional averages for various metrics in auto repair shops, including return on investment, gross profit, net profit, technician productivity, and more.

      Getting Out of the Fishbowl [00:01:02] Coach Chris Cotton discusses the common problem of auto repair shop owners feeling stuck in their "fishbowl" and how to help them see the bigger picture and improve their businesses.

      Case Study from a Shop in California [00:02:20] Coach Chris Cotton teases a case study from a shop in California with a surprising ending, to be covered in episode #121.

      Small Changes, Big Impact [00:12:03] Coach Chris Cotton discusses how small incremental changes can have a huge impact on an auto repair shop's business, with examples of a shop going from losing money to making a profit.

      Marketing and Branding with Shop Marketing Pros [00:14:26] Coach Chris Cotton recommends Shop Marketing Pros for auto repair shop marketing and branding, and shares how they helped a shop increase their car count.

      Profitability and Upside [00:19:05] Coach Chris Cotton shares success stories of auto repair shops in South Texas, East Coast, SouthWest and West Coast all with increased profitability and upside realized through small tweaks and process improvements.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>c4e85900-8d23-4e35-8aab-b7ab54ff4b66Mon, 03 Jul 2023 00:15:00 -040023:02falsefull119119"Hang Up and Book It!" Rethinking Your Online Booking Strategy! [E118]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      AutoOps Link: https://www.autoops.com/

      Are you an entrepreneur looking to improve your time management skills and grow your auto repair shop? In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching interviews Steven Fafel from AutoOps, who shares valuable insights on the benefits of online scheduling.

      Steven emphasizes the importance of online scheduling in the automotive industry, noting that it saves time for both customers and shop owners. He also highlights the importance of mobile technology in online scheduling, as customers want to be able to book appointments on the go. Additionally, the speakers discuss the importance of managing phone calls efficiently and delinking time from the shop to ensure growth.

      If you're looking to improve your time management skills and streamline communication in your auto repair shop, this podcast episode is a must-listen. Tune in to learn from the experts and take your business to the next level.

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      AutoOps Link: https://www.autoops.com/

      Are you an entrepreneur looking to improve your time management skills and grow your auto repair shop? In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching interviews Steven Fafel from AutoOps, who shares valuable insights on the benefits of online scheduling.

      Steven emphasizes the importance of online scheduling in the automotive industry, noting that it saves time for both customers and shop owners. He also highlights the importance of mobile technology in online scheduling, as customers want to be able to book appointments on the go. Additionally, the speakers discuss the importance of managing phone calls efficiently and delinking time from the shop to ensure growth.

      If you're looking to improve your time management skills and streamline communication in your auto repair shop, this podcast episode is a must-listen. Tune in to learn from the experts and take your business to the next level.

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

      ]]>39ae0a70-adfb-4266-a3cf-b1d81e44699aMon, 26 Jun 2023 00:15:00 -040030:25falsefull118118The Best Insights and Information from the Sunrise Training Expo [E117]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching talks about his recent trip to the Sunrise Training Expo in Phoenix, Arizona. He shares insights on various topics related to auto repair shop management, including service advisor best practices, using technology to increase efficiency and productivity, and new products and apps for technicians, service advisors, and customers. He also discusses his experience moderating the owner's round table, where they had a great conversation on various topics such as inflation, the economy, and productivity. Finally, he encourages attendees to stay for the entire event and take advantage of all the opportunities available.

      BG Booth [00:02:43] Coach Chris Cotton talks about his visit to the BG booth at the Sunrise Training Expo and the new products and apps they offer.

      Service Advisor A to Z Class [00:05:35] Coach Chris Cotton discusses the Service Advisor A to Z class he taught at the Sunrise Training Expo, covering topics such as service advisor best practices, daily responsibilities, and effective communication.

      
      

      Managing Expectations and Using Technology [00:07:20] Coach Chris Cotton talks about managing expectations and using technology to make service advisors more efficient and productive.

      
      

      Owner's Round Table [00:09:23] Discussion on inflation, economy, productivity, and the issue of being booked weeks in advance.

      
      

      Employee Handbooks and Cell Phone Usage [00:10:18] A comment from a 50-year industry veteran on cell phone usage and the importance of being productive.

      
      

      Importance of Staying for the Whole Event [00:11:10] Encouragement to stay for the entire event, including the owner's round table, and take advantage of all the opportunities.

      
      

      
      

      
      

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      An episode of CAMP referenced by Chris. Industry coaches talking about the value of training and expos. https://bit.ly/3NyHYnI

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching talks about his recent trip to the Sunrise Training Expo in Phoenix, Arizona. He shares insights on various topics related to auto repair shop management, including service advisor best practices, using technology to increase efficiency and productivity, and new products and apps for technicians, service advisors, and customers. He also discusses his experience moderating the owner's round table, where they had a great conversation on various topics such as inflation, the economy, and productivity. Finally, he encourages attendees to stay for the entire event and take advantage of all the opportunities available.

      BG Booth [00:02:43] Coach Chris Cotton talks about his visit to the BG booth at the Sunrise Training Expo and the new products and apps they offer.

      Service Advisor A to Z Class [00:05:35] Coach Chris Cotton discusses the Service Advisor A to Z class he taught at the Sunrise Training Expo, covering topics such as service advisor best practices, daily responsibilities, and effective communication.

      
      

      Managing Expectations and Using Technology [00:07:20] Coach Chris Cotton talks about managing expectations and using technology to make service advisors more efficient and productive.

      
      

      Owner's Round Table [00:09:23] Discussion on inflation, economy, productivity, and the issue of being booked weeks in advance.

      
      

      Employee Handbooks and Cell Phone Usage [00:10:18] A comment from a 50-year industry veteran on cell phone usage and the importance of being productive.

      
      

      Importance of Staying for the Whole Event [00:11:10] Encouragement to stay for the entire event, including the owner's round table, and take advantage of all the opportunities.

      
      

      
      

      
      

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      An episode of CAMP referenced by Chris. Industry coaches talking about the value of training and expos. https://bit.ly/3NyHYnI

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      ]]>8b220e10-d138-4096-bb3f-d5af0239d48bMon, 19 Jun 2023 00:15:00 -040012:29falsefull117117Celebrating Wins: A Guide to Self Worth as a Shop Owner [E116]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching discusses the importance of self-worth and self-esteem for auto repair shop owners. He emphasizes shop owners' responsibility towards their customers and employees and encourages them to celebrate their wins and join local business groups for support.

      Coach Chris, emphasizes the importance of finding like-minded people for support and notes that success is not measured by the number of cars repaired. The speakers provide their contact information for those who need additional support and encourage listeners to keep working towards their goals.

      Self-worth and self-esteem [00:00:52] Coach Chris Cotton discusses the importance of self-worth and self-esteem for auto repair shop owners and how it can impact their relationships with customers and employees.

      
      

      The responsibility of being important to many people [00:02:40] Coach Chris Cotton talks about the heavy responsibility that auto repair shop owners have towards their customers and employees and how every repair and satisfied customer can boost their self-esteem.

      
      

      Improving self-worth and managing pressure [00:05:56] Coach Chris Cotton and Speaker 1 discuss ways to improve self-worth and manage the pressure of being important to many people, including setting boundaries, celebrating wins, and having a strong support system.

      
      

      The Importance of Support System [00:08:48] Having a support system can remind you that you're not alone in the industry and help you succeed.

      
      

      Self-Worth is Not Measured by the Number of Cars Repaired [00:09:30] Your worth is measured by the value you bring to each person who trusts you with their vehicle.

      
      

      Reminder to Keep Working [00:09:55] Don't stop working today because tomorrow needs you.

      
      

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      
      

      
      

      
      

      
      

      Don't forget to rate and review us!

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching discusses the importance of self-worth and self-esteem for auto repair shop owners. He emphasizes shop owners' responsibility towards their customers and employees and encourages them to celebrate their wins and join local business groups for support.

      Coach Chris, emphasizes the importance of finding like-minded people for support and notes that success is not measured by the number of cars repaired. The speakers provide their contact information for those who need additional support and encourage listeners to keep working towards their goals.

      Self-worth and self-esteem [00:00:52] Coach Chris Cotton discusses the importance of self-worth and self-esteem for auto repair shop owners and how it can impact their relationships with customers and employees.

      
      

      The responsibility of being important to many people [00:02:40] Coach Chris Cotton talks about the heavy responsibility that auto repair shop owners have towards their customers and employees and how every repair and satisfied customer can boost their self-esteem.

      
      

      Improving self-worth and managing pressure [00:05:56] Coach Chris Cotton and Speaker 1 discuss ways to improve self-worth and manage the pressure of being important to many people, including setting boundaries, celebrating wins, and having a strong support system.

      
      

      The Importance of Support System [00:08:48] Having a support system can remind you that you're not alone in the industry and help you succeed.

      
      

      Self-Worth is Not Measured by the Number of Cars Repaired [00:09:30] Your worth is measured by the value you bring to each person who trusts you with their vehicle.

      
      

      Reminder to Keep Working [00:09:55] Don't stop working today because tomorrow needs you.

      
      

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      
      

      
      

      
      

      
      

      Don't forget to rate and review us!

      ]]>9400ddd1-162f-4cce-bcbf-706f14413ff0Mon, 12 Jun 2023 00:15:00 -040010:50falsefull116116From Training to Technology: Strategies for Enhancing Technician Productivity in Auto Repair Shops [E115]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      ]]>58547ab8-bb90-433f-95bb-c66aeb977de4Mon, 05 Jun 2023 00:15:00 -040015:30falsefull115115Don't Get Stuck in Neutral: How Procedures Can Drive Your Auto Repair Shop Forward [E114]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Coach Chris Cotton from Autofix Auto Shop Coaching provides tips and advice on how to write effective procedures for auto repair shops. He emphasizes the significance of having clear and concise processes and procedures in place for auto repair shop owners to increase efficiency, reduce errors, and improve customer satisfaction. Coach Chris suggests that procedures should be written in a way that communicates what readers need to know, not just what they want to know. He also provides a step-by-step guide on how to create them and highlights the importance of writing at an appropriate reading level, avoiding jargon and slang, and explaining assumptions.

      Creating Processes and Procedures [00:00:59] Coach Chris Cotton discusses the importance of creating processes and procedures for auto repair shop owners, and offers to teach a class on the topic.

      Importance of Clear and Concise Processes and Procedures [00:01:55] Coach Chris Cotton explains how clear and concise processes and procedures can increase efficiency, reduce errors, and improve customer satisfaction in auto repair shops.

      Effective Procedure Writing Skills [00:04:42] Coach Chris Cotton provides tips and advice on how to write effective procedures for auto repair shops, including the importance of being accurate, brief, and readable.

      Step by Step [00:08:26] Tips on how to gather information and write procedures for auto repair shops.

      Assessing Design Elements [00:12:08] The importance of using flow charts, scripts, question and answer formats, and matrix tables to accompany written procedures.

      Final Draft Approval [00:14:50] The process of reviewing and approving the final draft of a procedure by stakeholders and department managers.

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Coach Chris Cotton from Autofix Auto Shop Coaching provides tips and advice on how to write effective procedures for auto repair shops. He emphasizes the significance of having clear and concise processes and procedures in place for auto repair shop owners to increase efficiency, reduce errors, and improve customer satisfaction. Coach Chris suggests that procedures should be written in a way that communicates what readers need to know, not just what they want to know. He also provides a step-by-step guide on how to create them and highlights the importance of writing at an appropriate reading level, avoiding jargon and slang, and explaining assumptions.

      Creating Processes and Procedures [00:00:59] Coach Chris Cotton discusses the importance of creating processes and procedures for auto repair shop owners, and offers to teach a class on the topic.

      Importance of Clear and Concise Processes and Procedures [00:01:55] Coach Chris Cotton explains how clear and concise processes and procedures can increase efficiency, reduce errors, and improve customer satisfaction in auto repair shops.

      Effective Procedure Writing Skills [00:04:42] Coach Chris Cotton provides tips and advice on how to write effective procedures for auto repair shops, including the importance of being accurate, brief, and readable.

      Step by Step [00:08:26] Tips on how to gather information and write procedures for auto repair shops.

      Assessing Design Elements [00:12:08] The importance of using flow charts, scripts, question and answer formats, and matrix tables to accompany written procedures.

      Final Draft Approval [00:14:50] The process of reviewing and approving the final draft of a procedure by stakeholders and department managers.

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      ]]>aaad9d8d-da2b-47de-9ca4-778753c1b42dMon, 29 May 2023 00:15:00 -040016:14falsefull114114Are You Coachable? From Resistance to Growth: The Coachability Spectrum [E113]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, Coach Chris Cotton discusses the topic of coachability and what it means to be coachable. He explains that coachability can be thought of as a spectrum, ranging from highly resistant to change to being very receptive and proactive about growth. The guest speaker discusses signs that someone is coachable and signs that someone is not coachable. He emphasizes the importance of a strong coach-client relationship and the willingness to receive feedback and make changes.

      Signs of Coachability [00:01:52] Coach Chris discusses the spectrum of coachability and provides questions to determine if someone is ready for coaching.

      Signs of a Coachable Person [00:03:56] Speaker 1 discusses the characteristics of a coachable person, including being growth-oriented, willing to be vulnerable, and open to change.

      Signs of an Uncoachable Person [00:08:01] Speaker 1 discusses the characteristics of an uncoachable person, including lacking self-awareness, not holding themselves accountable, and not thinking long-term.

      Signs of an Uncoachable Person [00:09:12] Fixed mindset, lack of interest in growth, lack of emotional intelligence, inability to admit when wrong, lack of humility, unrealistic goals, unwillingness to experiment with new behaviors.

      The 80/20 Rule of Coachability [00:15:28] 20% of clients are easily coachable, 30% are resistant but willing to change, 30% require more convincing, and 20% are unresponsive and disengage from coaching.

      
      

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #coachability #signsofcoachability #resistanttochange #receptive #openmindedness #selfawareness #adaptability #humility #guidance #vulnerable #relationship #feedback #8020rule

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, Coach Chris Cotton discusses the topic of coachability and what it means to be coachable. He explains that coachability can be thought of as a spectrum, ranging from highly resistant to change to being very receptive and proactive about growth. The guest speaker discusses signs that someone is coachable and signs that someone is not coachable. He emphasizes the importance of a strong coach-client relationship and the willingness to receive feedback and make changes.

      Signs of Coachability [00:01:52] Coach Chris discusses the spectrum of coachability and provides questions to determine if someone is ready for coaching.

      Signs of a Coachable Person [00:03:56] Speaker 1 discusses the characteristics of a coachable person, including being growth-oriented, willing to be vulnerable, and open to change.

      Signs of an Uncoachable Person [00:08:01] Speaker 1 discusses the characteristics of an uncoachable person, including lacking self-awareness, not holding themselves accountable, and not thinking long-term.

      Signs of an Uncoachable Person [00:09:12] Fixed mindset, lack of interest in growth, lack of emotional intelligence, inability to admit when wrong, lack of humility, unrealistic goals, unwillingness to experiment with new behaviors.

      The 80/20 Rule of Coachability [00:15:28] 20% of clients are easily coachable, 30% are resistant but willing to change, 30% require more convincing, and 20% are unresponsive and disengage from coaching.

      
      

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #coachability #signsofcoachability #resistanttochange #receptive #openmindedness #selfawareness #adaptability #humility #guidance #vulnerable #relationship #feedback #8020rule

      ]]>a52b7711-615a-49f9-a086-db53fc3b0e8bMon, 22 May 2023 00:15:00 -040016:57falsefull113113"Accelerate Your Success: Why Independent Auto Repair Shop Owners Need a Business Coach" [E112]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, Coach Chris Cotton discusses the importance of having a business coach for independent auto repair shop owners. He lists 16 reasons why having a coach is beneficial, including providing accountability, fresh perspectives, and unbiased insight. A coach can also help with setting attainable goals, improving organization, and celebrating wins. Additionally, they can assist with growth strategies, financial management, employee management and training, and industry expertise. Coach Chris emphasizes that having a coach is essential for shop owners to achieve their dreams and take their businesses to the next level.

      Should You Have a Business Coach? [00:01:44] Coach Chris Cotton explains why everyone should have a business coach, the challenges of running a business, and how a coach can help you achieve your goals.

      Unbiased Insight [00:06:40] A business coach provides unbiased constructive criticism and insights that friends, family, and coworkers may not be able to offer.

      Fresh Perspective [00:08:02] A business coach can help you identify problems and solutions that you may have overlooked due to being too involved in your business.

      Growth [00:07:29] A coach can help you create a strategic business plan to boost growth, qualify your database, and generate leads.

      Balance [00:08:21] A coach can teach you how to balance your professional and personal life, encouraging you to take breaks and prioritize work-life balance.

      Employee Management [00:11:50] A coach can assist in building a strong team, providing guidance on hiring, training, and retaining skilled employees, and implementing performance management systems.

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, Coach Chris Cotton discusses the importance of having a business coach for independent auto repair shop owners. He lists 16 reasons why having a coach is beneficial, including providing accountability, fresh perspectives, and unbiased insight. A coach can also help with setting attainable goals, improving organization, and celebrating wins. Additionally, they can assist with growth strategies, financial management, employee management and training, and industry expertise. Coach Chris emphasizes that having a coach is essential for shop owners to achieve their dreams and take their businesses to the next level.

      Should You Have a Business Coach? [00:01:44] Coach Chris Cotton explains why everyone should have a business coach, the challenges of running a business, and how a coach can help you achieve your goals.

      Unbiased Insight [00:06:40] A business coach provides unbiased constructive criticism and insights that friends, family, and coworkers may not be able to offer.

      Fresh Perspective [00:08:02] A business coach can help you identify problems and solutions that you may have overlooked due to being too involved in your business.

      Growth [00:07:29] A coach can help you create a strategic business plan to boost growth, qualify your database, and generate leads.

      Balance [00:08:21] A coach can teach you how to balance your professional and personal life, encouraging you to take breaks and prioritize work-life balance.

      Employee Management [00:11:50] A coach can assist in building a strong team, providing guidance on hiring, training, and retaining skilled employees, and implementing performance management systems.

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      ]]>81bb4fdf-cb4f-4737-aa4c-07220825dfcaMon, 15 May 2023 00:15:00 -040014:09falsefull112112Leadership Gold: Chapter 20 - The Choices You Make - Make You [E111]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      Coach Chris Cotton from Autofix Auto Shop Coaching discusses the importance of making the right choices as a leader in this podcast episode sponsored by AutoLeap. He emphasizes that choices are the most determining factor in how our lives turn out and that every decision a leader makes has a trickle-down effect. Coach Chris Cotton provides guidance on how to make the right choices as a leader, suggesting that leaders should set higher standards for themselves and prioritize helping people over making them happy. He also provides application exercises for listeners to reflect on their major life choices and key choices as a leader.

      The Choice is Yours [00:01:53] Coach Chris Cotton discusses the importance of making the right choices and how they impact not only the leader but also their family, business, and those around them.

      My Standards are Higher [00:05:23] Coach Chris Cotton emphasizes the need for leaders to have high standards for themselves and to prioritize helping people over making them happy.

      Helping People is More Important [00:06:17] Coach Chris Cotton discusses how the burdens of leadership are great and how it's more important for leaders to help people than make them happy.

      Major Choices [00:07:56] Reflecting on the major choices that have changed one's life and how they have impacted circumstances and personal growth.

      Key Choices for Leadership [00:08:48] Identifying and writing down the key choices that guide one's leadership, including high standards for oneself and prioritizing helping people over making them happy.

      Helping Others [00:09:38] The importance of helping others and mentoring them to make their own decisions, rather than making choices for them, to become self-sufficient and self-reliant.

      Quotes

      Coach Chris Cotton, 00:02:46, "We always get what we choose."

      Chris, 00:10:31, "you have to make them own it."

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #CoachChrisCotton #AutofixAutoShopCoaching #leadership #making choices #impact #family #business #high standards #helpingpeople #powerofchoice #freedom #determiningfactor #complex #lifelongprocess #trickledowneffect #guidance #ownership #champion #applicationexercises #majorlifechoices #keychoices #difficultchoices #mentoringmoment #helpingothers #successful business #coaching #riseandgrind

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      Coach Chris Cotton from Autofix Auto Shop Coaching discusses the importance of making the right choices as a leader in this podcast episode sponsored by AutoLeap. He emphasizes that choices are the most determining factor in how our lives turn out and that every decision a leader makes has a trickle-down effect. Coach Chris Cotton provides guidance on how to make the right choices as a leader, suggesting that leaders should set higher standards for themselves and prioritize helping people over making them happy. He also provides application exercises for listeners to reflect on their major life choices and key choices as a leader.

      The Choice is Yours [00:01:53] Coach Chris Cotton discusses the importance of making the right choices and how they impact not only the leader but also their family, business, and those around them.

      My Standards are Higher [00:05:23] Coach Chris Cotton emphasizes the need for leaders to have high standards for themselves and to prioritize helping people over making them happy.

      Helping People is More Important [00:06:17] Coach Chris Cotton discusses how the burdens of leadership are great and how it's more important for leaders to help people than make them happy.

      Major Choices [00:07:56] Reflecting on the major choices that have changed one's life and how they have impacted circumstances and personal growth.

      Key Choices for Leadership [00:08:48] Identifying and writing down the key choices that guide one's leadership, including high standards for oneself and prioritizing helping people over making them happy.

      Helping Others [00:09:38] The importance of helping others and mentoring them to make their own decisions, rather than making choices for them, to become self-sufficient and self-reliant.

      Quotes

      Coach Chris Cotton, 00:02:46, "We always get what we choose."

      Chris, 00:10:31, "you have to make them own it."

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #CoachChrisCotton #AutofixAutoShopCoaching #leadership #making choices #impact #family #business #high standards #helpingpeople #powerofchoice #freedom #determiningfactor #complex #lifelongprocess #trickledowneffect #guidance #ownership #champion #applicationexercises #majorlifechoices #keychoices #difficultchoices #mentoringmoment #helpingothers #successful business #coaching #riseandgrind

      ]]>21f79ca4-5037-437d-9f2c-38b511b8b9f1Mon, 08 May 2023 00:15:00 -040011:56falsefull111111Leadership Gold: Chapter 19 - Be A Connector [E110]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, I discuss chapter 19 of John Maxwell's Leadership Gold Book, "Be a Connector, Not Just a Climber." As I go through the episode, I explain the differences between climbers and connectors in terms of their mindset and approach to leadership, and stress the importance of balancing both in leadership. I also provide tips on how to become a better connector, such as taking time to connect with people relationally and defining your purpose. My aim with this episode is to help independent auto repair shop owners become successful business owners by opening their minds to new ideas and putting them in charge of their future.

      Auto Leap shop management software: 00:00:14

      Leadership Gold book by John Maxwell: 00:01:03

      Application exercises for Leadership Gold book: 00:01:12 and 00:07:46

      Traits of climbers and connectors: 00:02:58 and 00:06:49

      
      

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, I discuss chapter 19 of John Maxwell's Leadership Gold Book, "Be a Connector, Not Just a Climber." As I go through the episode, I explain the differences between climbers and connectors in terms of their mindset and approach to leadership, and stress the importance of balancing both in leadership. I also provide tips on how to become a better connector, such as taking time to connect with people relationally and defining your purpose. My aim with this episode is to help independent auto repair shop owners become successful business owners by opening their minds to new ideas and putting them in charge of their future.

      Auto Leap shop management software: 00:00:14

      Leadership Gold book by John Maxwell: 00:01:03

      Application exercises for Leadership Gold book: 00:01:12 and 00:07:46

      Traits of climbers and connectors: 00:02:58 and 00:06:49

      
      

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair

      ]]>47403cfc-3b2e-4922-a2cd-1374899d1841Mon, 01 May 2023 00:15:00 -040013:09falsefull110110Maximizing Efficiency in Auto Repair Shops with Autoflow's Craig O'Neill [E109]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching interviews Craig O'Neill from Autoflow, formerly known as Autotext.me, about the company's name change and their personal experiences.

      They discuss their favorite superheroes, morning routines, and reading habits. Craig talks about his job at Autoflow and how the company is helping auto repair shops streamline their operations and increase profits. They also discuss the challenges technicians face in digital vehicle inspections and the lack of universal language in the automotive industry. Autoflow's reporting and marketing systems are highlighted as key tools in helping auto shops maximize their productivity and efficiency.

      Introduction [00:00:03] Coach Chris introduces the podcast and thanks AutoLeap for their support.

      Autoflow name change [00:01:21] Coach Chris and Craig O'Neill discuss the name change from Autotext.me to Autoflow and share their experiences with the company.

      Autoflow merch [00:02:03] Coach Chris and Craig O'Neill talk about the first-ever Autoflow business card and the company's pens.

      Childhood memories [00:02:25] Coach Chris asks Craig O'Neill about his favorite superhero growing up and what he wanted to be when he grew up.

      Reading habits [00:04:25] Coach Chris asks Craig O'Neill about his favorite way to unwind and what book he is currently reading.

      Morning routine [00:05:29] Coach Chris asks Craig O'Neill about his morning routine and what he does first thing in the morning.

      Craig O'Neill's job at Autoflow [00:06:58] Craig O'Neill talks about his job at Autoflow and why the company changed its name from Autotext.me.

      AutoFlow's focus and brand transition [00:07:22] AutoFlow's communication platform for auto repair shops, workflow efficiency, and digital vehicle inspections. The reason for the brand transition from Autotechme.

      VP of Training at AutoFlow [00:09:29] Craig O'Neill's role as VP of Training at AutoFlow, the importance of client success, and the challenges of introducing new technology to busy auto repair shops.

      Opportunities in the auto industry [00:12:20] The limitless opportunities in the auto industry, the need to attract talent, and the misconception that it's a dead-end industry.

      Dealership model [00:15:09] Discussion on the dealership model and its flaws, including the focus on selling new cars and the need for a middleman between the manufacturer and the client.

      Industry goals [00:19:08] Craig O'Neill's goals for the industry, including the need to value knowledge and expertise, and the importance of separating the customer from their vehicle during assessments.

      Digital Vehicle Inspections [00:22:48] The challenges of introducing digital vehicle inspections and how to value technicians' time and knowledge.

      Transitioning from Free to Profitable Inspections [00:23:56] How Autoflow empowers shops to turn inspections into a part of their profit center and the importance of sharing knowledge.

      Industry's Bad Self-Image [00:25:08] The negative self-image of the auto repair industry and how it affected pricing strategies and customer relationships.

      Struggles of Independent Auto Repair Shops [00:26:24] The lack of technological advancement and coaching in the industry, leading to the closure of many independent auto repair shops.

      Autoflow's Workflow and Status Updates [00:29:58] An overview of Autoflow's suite of products, with a focus on workflow and status updates via text message.

      Workflow Status Updates [00:30:54] Discussion on how workflow status updates can reduce disruptions and improve communication with customers.

      Digital Inspection Suite [00:32:11] Autoflow's digital inspection suite and how it can make inspections more efficient and effective.

      Pre-Purchase Inspections [00:34:59] The importance of pre-purchase inspections and how shops can market them to customers.

      Specialty Shops [00:36:08] The benefits of specialty shops and how they can improve their operations.

      Comprehensive Pre-Purchase Inspections [00:37:22] Examples of comprehensive pre-purchase inspections and how they can benefit both customers and shops.

      Inspection Standards [00:38:22] Discussion on the need for universal language and defined standards for inspections in the automotive industry.

      Licensing Requirements [00:39:09] Comparison of licensing requirements for cutting hair versus working on cars in different states.

      Michigan Certification Test [00:39:28] Craig's experience with the outdated Michigan certification test for brakes and the need for up-to-date testing.

      ASE Test [00:40:56] Comparison of the Michigan certification test and the up-to-date ASE test.

      Bay Watcher [00:42:17] Explanation of Bay Watcher, a camera system that tracks vehicles in and out of bays and provides metrics for bay efficiency.

      Reporting and Bay Capacity [00:45:01] Discussion on the importance of reporting and how it helps identify bay capacity and technician productivity.

      Diagnostic Time and Alarming [00:46:06] The issue of losing diagnostic time and how Autoflow alerts service advisors and technicians when work orders go over the build time.

      Marketing Module [00:49:20] Autoflow's upcoming marketing module that allows for drip campaigns, text blasts, and review management.

      Smart DVI [00:50:30] Autoflow's plan to introduce a smart DVI later this year that will make it more intuitive for technicians.

      Upcoming Events [00:51:23] Autoflow's plans to attend upcoming events such as ASTE and Worldpac, and the presence of their sales reps at the ATE show.

      Regional Training and Expo [00:51:46] Craig and Chris discuss upcoming regional training and the Sunrise Expo in Phoenix.

      Final Thoughts on the Industry [00:52:34] Craig shares his thoughts on the importance of understanding the "why" behind working in the auto industry.

      Autoflow Contact Information [00:53:47] Craig shares how to reach Autoflow for more information and training sessions.

      Closing Remarks [00:54:09] Chris thanks Craig for being on the show and reminds listeners to keep working towards their goals.

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching interviews Craig O'Neill from Autoflow, formerly known as Autotext.me, about the company's name change and their personal experiences.

      They discuss their favorite superheroes, morning routines, and reading habits. Craig talks about his job at Autoflow and how the company is helping auto repair shops streamline their operations and increase profits. They also discuss the challenges technicians face in digital vehicle inspections and the lack of universal language in the automotive industry. Autoflow's reporting and marketing systems are highlighted as key tools in helping auto shops maximize their productivity and efficiency.

      Introduction [00:00:03] Coach Chris introduces the podcast and thanks AutoLeap for their support.

      Autoflow name change [00:01:21] Coach Chris and Craig O'Neill discuss the name change from Autotext.me to Autoflow and share their experiences with the company.

      Autoflow merch [00:02:03] Coach Chris and Craig O'Neill talk about the first-ever Autoflow business card and the company's pens.

      Childhood memories [00:02:25] Coach Chris asks Craig O'Neill about his favorite superhero growing up and what he wanted to be when he grew up.

      Reading habits [00:04:25] Coach Chris asks Craig O'Neill about his favorite way to unwind and what book he is currently reading.

      Morning routine [00:05:29] Coach Chris asks Craig O'Neill about his morning routine and what he does first thing in the morning.

      Craig O'Neill's job at Autoflow [00:06:58] Craig O'Neill talks about his job at Autoflow and why the company changed its name from Autotext.me.

      AutoFlow's focus and brand transition [00:07:22] AutoFlow's communication platform for auto repair shops, workflow efficiency, and digital vehicle inspections. The reason for the brand transition from Autotechme.

      VP of Training at AutoFlow [00:09:29] Craig O'Neill's role as VP of Training at AutoFlow, the importance of client success, and the challenges of introducing new technology to busy auto repair shops.

      Opportunities in the auto industry [00:12:20] The limitless opportunities in the auto industry, the need to attract talent, and the misconception that it's a dead-end industry.

      Dealership model [00:15:09] Discussion on the dealership model and its flaws, including the focus on selling new cars and the need for a middleman between the manufacturer and the client.

      Industry goals [00:19:08] Craig O'Neill's goals for the industry, including the need to value knowledge and expertise, and the importance of separating the customer from their vehicle during assessments.

      Digital Vehicle Inspections [00:22:48] The challenges of introducing digital vehicle inspections and how to value technicians' time and knowledge.

      Transitioning from Free to Profitable Inspections [00:23:56] How Autoflow empowers shops to turn inspections into a part of their profit center and the importance of sharing knowledge.

      Industry's Bad Self-Image [00:25:08] The negative self-image of the auto repair industry and how it affected pricing strategies and customer relationships.

      Struggles of Independent Auto Repair Shops [00:26:24] The lack of technological advancement and coaching in the industry, leading to the closure of many independent auto repair shops.

      Autoflow's Workflow and Status Updates [00:29:58] An overview of Autoflow's suite of products, with a focus on workflow and status updates via text message.

      Workflow Status Updates [00:30:54] Discussion on how workflow status updates can reduce disruptions and improve communication with customers.

      Digital Inspection Suite [00:32:11] Autoflow's digital inspection suite and how it can make inspections more efficient and effective.

      Pre-Purchase Inspections [00:34:59] The importance of pre-purchase inspections and how shops can market them to customers.

      Specialty Shops [00:36:08] The benefits of specialty shops and how they can improve their operations.

      Comprehensive Pre-Purchase Inspections [00:37:22] Examples of comprehensive pre-purchase inspections and how they can benefit both customers and shops.

      Inspection Standards [00:38:22] Discussion on the need for universal language and defined standards for inspections in the automotive industry.

      Licensing Requirements [00:39:09] Comparison of licensing requirements for cutting hair versus working on cars in different states.

      Michigan Certification Test [00:39:28] Craig's experience with the outdated Michigan certification test for brakes and the need for up-to-date testing.

      ASE Test [00:40:56] Comparison of the Michigan certification test and the up-to-date ASE test.

      Bay Watcher [00:42:17] Explanation of Bay Watcher, a camera system that tracks vehicles in and out of bays and provides metrics for bay efficiency.

      Reporting and Bay Capacity [00:45:01] Discussion on the importance of reporting and how it helps identify bay capacity and technician productivity.

      Diagnostic Time and Alarming [00:46:06] The issue of losing diagnostic time and how Autoflow alerts service advisors and technicians when work orders go over the build time.

      Marketing Module [00:49:20] Autoflow's upcoming marketing module that allows for drip campaigns, text blasts, and review management.

      Smart DVI [00:50:30] Autoflow's plan to introduce a smart DVI later this year that will make it more intuitive for technicians.

      Upcoming Events [00:51:23] Autoflow's plans to attend upcoming events such as ASTE and Worldpac, and the presence of their sales reps at the ATE show.

      Regional Training and Expo [00:51:46] Craig and Chris discuss upcoming regional training and the Sunrise Expo in Phoenix.

      Final Thoughts on the Industry [00:52:34] Craig shares his thoughts on the importance of understanding the "why" behind working in the auto industry.

      Autoflow Contact Information [00:53:47] Craig shares how to reach Autoflow for more information and training sessions.

      Closing Remarks [00:54:09] Chris thanks Craig for being on the show and reminds listeners to keep working towards their goals.

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>73c643d3-696e-444a-8a88-a8702f03b0f1Mon, 24 Apr 2023 00:15:00 -040046:57falsefull109109Auto Shop Owners: Building Wealth Beyond the Business [E108]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      In this podcast episode, Coach Chris Cotton and Hunt Demarest of Paar Melis (https://paarmelis.com/) discuss what to do with surplus money when a shop owner is not interested in buying more shops. They emphasize the importance of investing wisely and aligning investments with personal goals, as well as considering the time commitment involved in different investment opportunities. They suggest that investing in commercial real estate, such as buying the building that the shop already occupies, can be a good option for generating passive income. They also stress the importance of having reserves and not putting all of one's investments into speculative ventures. Overall, the speakers stress the importance of investing surplus money in a way that aligns with one's goals and values, and that can generate passive income for the future.

      Introduction [00:00:02] Coach Chris Cotton introduces himself and the podcast episode topic.

      Investing Surplus Money [00:00:59] The speakers discuss the importance of investing surplus money and the tendency of some shop owners to spend all their profits on personal expenses rather than investing in their business or other opportunities.

      
      

      Different Investment Opportunities [00:02:50] The speakers discuss different investment opportunities and the importance of considering the time commitment involved in each opportunity.

      
      

      Auto Repair Shop Investment [00:06:10] The speakers discuss the profitability of auto repair shops as an investment opportunity and the time commitment involved in owning a repair shop.

      
      

      Investing with Time and Money [00:06:54] The speakers discuss the importance of investing in a way that aligns with one's goals and the value of considering the time commitment involved in different investment opportunities.

      
      

      Real Estate Investing [00:08:29] The speakers discuss the benefits of real estate investing, particularly in owner-occupied properties, and how it can provide both monthly cash flow and long-term appreciation.

      
      

      Self-Rentals and Fair Market Value [00:11:43] The speakers discuss the potential tax benefits and pitfalls of self-rentals, and the importance of considering fair market value when setting rental rates to avoid devaluing the business.

      
      

      Investing surplus money [00:14:47] The importance of investing surplus money in a way that aligns with one's goals and the value of considering the time commitment involved in different investment opportunities.

      
      

      Shifting mindset of business [00:16:07] Shifting the mindset of a business from generating money for personal use to generating money for investment, using the business to generate cash for investing.

      
      

      Matching return on investment [00:19:15] Matching up return on investment with investment goals and being mindful of risks, making sure investment strategies and risks match up to timeline and how much money is needed.

      
      

      Common investment opportunities [00:21:03] Common investment opportunities for shop owners, including buying commercial real estate, multi-family rentals, and storage units.

      
      

      Investing in another shop [00:21:52] Discussion on why investing in another shop may not be the best option and the benefits of having an investment portfolio.

      
      

      Importance of having reserves [00:23:02] The importance of having reserves in case of unexpected expenses or downturns in the market.

      
      

      Risk vs reward in investing [00:24:30] Discussion on the risk and reward of investing in real estate and the importance of having liquid investments.

      
      

      Peace of mind in investing [00:27:01] The value of having peace of mind in investing and the benefits of having a financial advisor.

      
      

      Benefits of investing in the market [00:27:33] Discussion on the benefits of investing in the market and the power of compound interest.

      
      

      Investing in alignment with goals [00:28:55] Importance of considering goals before investing, whether it's for more time or money, and how to calculate the necessary investment.

      
      

      ROI and time commitment [00:30:40] ROI breakdown and the importance of considering time and tax benefits when investing.

      
      

      Different investment strategies for different goals [00:32:23] The importance of creating a personalized investment plan that aligns with individual goals and objectives.

      
      

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      In this podcast episode, Coach Chris Cotton and Hunt Demarest of Paar Melis (https://paarmelis.com/) discuss what to do with surplus money when a shop owner is not interested in buying more shops. They emphasize the importance of investing wisely and aligning investments with personal goals, as well as considering the time commitment involved in different investment opportunities. They suggest that investing in commercial real estate, such as buying the building that the shop already occupies, can be a good option for generating passive income. They also stress the importance of having reserves and not putting all of one's investments into speculative ventures. Overall, the speakers stress the importance of investing surplus money in a way that aligns with one's goals and values, and that can generate passive income for the future.

      Introduction [00:00:02] Coach Chris Cotton introduces himself and the podcast episode topic.

      Investing Surplus Money [00:00:59] The speakers discuss the importance of investing surplus money and the tendency of some shop owners to spend all their profits on personal expenses rather than investing in their business or other opportunities.

      
      

      Different Investment Opportunities [00:02:50] The speakers discuss different investment opportunities and the importance of considering the time commitment involved in each opportunity.

      
      

      Auto Repair Shop Investment [00:06:10] The speakers discuss the profitability of auto repair shops as an investment opportunity and the time commitment involved in owning a repair shop.

      
      

      Investing with Time and Money [00:06:54] The speakers discuss the importance of investing in a way that aligns with one's goals and the value of considering the time commitment involved in different investment opportunities.

      
      

      Real Estate Investing [00:08:29] The speakers discuss the benefits of real estate investing, particularly in owner-occupied properties, and how it can provide both monthly cash flow and long-term appreciation.

      
      

      Self-Rentals and Fair Market Value [00:11:43] The speakers discuss the potential tax benefits and pitfalls of self-rentals, and the importance of considering fair market value when setting rental rates to avoid devaluing the business.

      
      

      Investing surplus money [00:14:47] The importance of investing surplus money in a way that aligns with one's goals and the value of considering the time commitment involved in different investment opportunities.

      
      

      Shifting mindset of business [00:16:07] Shifting the mindset of a business from generating money for personal use to generating money for investment, using the business to generate cash for investing.

      
      

      Matching return on investment [00:19:15] Matching up return on investment with investment goals and being mindful of risks, making sure investment strategies and risks match up to timeline and how much money is needed.

      
      

      Common investment opportunities [00:21:03] Common investment opportunities for shop owners, including buying commercial real estate, multi-family rentals, and storage units.

      
      

      Investing in another shop [00:21:52] Discussion on why investing in another shop may not be the best option and the benefits of having an investment portfolio.

      
      

      Importance of having reserves [00:23:02] The importance of having reserves in case of unexpected expenses or downturns in the market.

      
      

      Risk vs reward in investing [00:24:30] Discussion on the risk and reward of investing in real estate and the importance of having liquid investments.

      
      

      Peace of mind in investing [00:27:01] The value of having peace of mind in investing and the benefits of having a financial advisor.

      
      

      Benefits of investing in the market [00:27:33] Discussion on the benefits of investing in the market and the power of compound interest.

      
      

      Investing in alignment with goals [00:28:55] Importance of considering goals before investing, whether it's for more time or money, and how to calculate the necessary investment.

      
      

      ROI and time commitment [00:30:40] ROI breakdown and the importance of considering time and tax benefits when investing.

      
      

      Different investment strategies for different goals [00:32:23] The importance of creating a personalized investment plan that aligns with individual goals and objectives.

      
      

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>350960de-293c-48d6-93fd-e8a8bf8f835cMon, 17 Apr 2023 00:15:00 -040033:22falsefull108108Marijuana in Your Auto Repair Shop [E107]During Today's episode #107 Marijuana In Your Auto Repair Shop I talk about:
      • What’s the challenge?
      • Understanding Legalization
      • What You Can Do As A shop owner
      • Developing Effective Systems
      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      ]]>During Today's episode #107 Marijuana In Your Auto Repair Shop I talk about:
      • What’s the challenge?
      • Understanding Legalization
      • What You Can Do As A shop owner
      • Developing Effective Systems
      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      ]]>b4a4f2da-b613-452f-a07c-c8aa5865920bMon, 10 Apr 2023 00:15:00 -040018:53falsefull107107ShopFlow A Live Case Study with DunRite Transmission & Auto Care [E106]During Today's episode #106 Work Flow for Auto Repair Shops We Talk About:
      • What’s the Problem
      • What’s the fix
      • Steps to correct the issue
      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      In this podcast episode, Coach Chris Cotton Owner and Lead Coach from Autofix Auto Shop Coaching hosts Rodney, an automotive shop owner with 25 years of experience with two shops, to discuss workflow for auto repair shops.

      Brent, another coach from Autofix Auto Shop Coaching, also joins the conversation. The speakers discuss challenges in managing workflow, improving efficiency, and attracting and retaining qualified technicians.

      They suggest implementing digital processes, hiring more service advisors and technicians, and separating the shops to focus on specific services. The episode provides practical advice and suggestions for improving shop workflow and emphasizes the importance of going digital and improving parts-receiving processes.

      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      **Introduction [00:00:02]**

      Coach Chris Cotton introduces himself and Coach Brent and Autofix Auto Shop Coaching, thanks to AutoLeap for their support, and previews the episode.

      **Rodney's background [00:01:48]**

      Rodney introduces himself as an automotive shop owner with 25 years of experience and two shops, and explains his interest in improving shop workflow.

      **Softball questions [00:03:09]**

      Chris asks Rodney about his favorite superhero growing up and what he wanted to be when he grew up.

      **Rodney's career progression [00:04:19]**

      Rodney talks about growing up in Florence, South Carolina, transferring schools to study auto mechanics, and starting his own business at 19 years old.

      
      

      **Brent's question [00:06:21]**

      Brent asks Rodney about his shop's current processes for intake and creating shop flow.

      
      

      **Workflow and Customer Service [00:07:13]**

      Rodney explains the workflow and customer service model in his two auto repair shops.

      
      

      **Shop Management System [00:09:08]**

      Rodney shares that he uses Mitchell in both shops and Brent asks about the digitalization of the process.

      
      

      **Estimate Presentation [00:12:55]**

      Brent asks about how estimates are presented to customers and suggests using text messages with links to the estimate.

      
      

      **Ordering Parts [00:14:08]**

      Brent asks about who orders parts and Rodney explains that the service advisor orders them electronically.

      
      

      **Technicians writing up parts list [00:14:47]**

      Coach Chris suggests having technicians write up their parts list and labor times to avoid parts ordering and receiving issues.

      
      

      **Adding another service advisor [00:15:47]**

      Coach Chris recommends adding another service advisor to increase car count and build better customer relationships.

      
      

      **Receiving parts efficiently [00:16:41]**

      Coach Brent suggests having a good process for receiving parts to avoid inefficiencies and roadblocks.

      
      

      **Verifying parts before scheduling [00:18:15]**

      Rodney explains how they verify all parts are received before scheduling a job.

      
      

      **Tracking technician productivity [00:19:42]**

      Coach Chris asks about tracking technician productivity and Rodney admits they are not 100% productive.

      
      

      **Feeling overwhelmed [00:20:58]**

      Rodney shares how his technicians feel overwhelmed and he is considering slowing down the car count to avoid burnout.

      
      

      **Hiring more technicians [00:22:46]**

      Coach Brent asks about the number of technicians and bays in Rodney's shop, suggesting he has room to hire more technicians.

      
      

      **Workflow and Technician Productivity [00:23:08]**

      Discussion on how to improve workflow and productivity by hiring more technicians or production apprentices and leaving technicians on a job.

      
      

      **Recruiting Qualified Technicians [00:24:14]**

      Difficulty in recruiting qualified technicians in the area and efforts to improve the quality of the tech school.

      
      

      **Individualizing the Shop [00:25:27]**

      Efforts to separate the shop and individualize it by putting it in different sections and shifting tasks to technicians based on their strengths and weaknesses.

      
      

      **Recruiting Technicians from Other Areas [00:27:15]**

      Suggestion to recruit technicians from other areas by raising the labor rate, offering more benefits, and using recruiting platforms like Indeed or a new company that guarantees a hire.

      
      

      **Digital and Paperless System [00:30:54]**

      The speakers discuss the benefits of using digital and paperless systems to speed up the workflow in auto repair shops.

      
      

      **Efficiency in the Shop [00:31:51]**

      The speakers talk about the importance of efficiency in the shop and suggest small changes that can make a big difference in reducing the number of steps technicians take.

      
      

      **Segmenting the Business [00:33:33]**

      The speakers discuss the possibility of segmenting the business into two different shops, one for auto repair and one for transmission, to better track and manage profitability. They also discuss the challenges of parts availability and time constraints in the transmission business.

      
      

      **Transmission Shop Profit Margin [00:38:38]**

      Discussion on the profit margin of a transmission shop and the potential for increased profits through additional repairs and maintenance.

      
      

      **Workflow for Transmission Shop [00:39:46]**

      Discussion on the number of R&R techs and builders needed for a transmission shop, as well as the use of remanufactured parts.

      
      

      **Separating Auto Repair and Transmission Shops [00:43:37]**

      Discussion on the potential benefits of separating auto repair and transmission shops, including improved workflow and the need for a new marketing strategy.

      
      

      **Workflow Improvement Ideas [00:46:18]**

      Discussion on improving workflow by having a call center, cloud-based system, and separating shops.

      
      

      **Mitchell System [00:47:01]**

      Discussion on the use of Mitchell system and its limitations.

      
      

      **Cloud-Based System [00:50:15]**

      Discussion on the benefits of a cloud-based system and the possibility of switching to one.

      **Summary of Improvement Ideas [00:52:34]**

      Summary of the discussed improvement ideas, including going digital, hiring more technicians, and improving parts receiving process.

      
      

      Don't forget to rate and review us!

      ]]>During Today's episode #106 Work Flow for Auto Repair Shops We Talk About:
      • What’s the Problem
      • What’s the fix
      • Steps to correct the issue
      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      In this podcast episode, Coach Chris Cotton Owner and Lead Coach from Autofix Auto Shop Coaching hosts Rodney, an automotive shop owner with 25 years of experience with two shops, to discuss workflow for auto repair shops.

      Brent, another coach from Autofix Auto Shop Coaching, also joins the conversation. The speakers discuss challenges in managing workflow, improving efficiency, and attracting and retaining qualified technicians.

      They suggest implementing digital processes, hiring more service advisors and technicians, and separating the shops to focus on specific services. The episode provides practical advice and suggestions for improving shop workflow and emphasizes the importance of going digital and improving parts-receiving processes.

      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      **Introduction [00:00:02]**

      Coach Chris Cotton introduces himself and Coach Brent and Autofix Auto Shop Coaching, thanks to AutoLeap for their support, and previews the episode.

      **Rodney's background [00:01:48]**

      Rodney introduces himself as an automotive shop owner with 25 years of experience and two shops, and explains his interest in improving shop workflow.

      **Softball questions [00:03:09]**

      Chris asks Rodney about his favorite superhero growing up and what he wanted to be when he grew up.

      **Rodney's career progression [00:04:19]**

      Rodney talks about growing up in Florence, South Carolina, transferring schools to study auto mechanics, and starting his own business at 19 years old.

      
      

      **Brent's question [00:06:21]**

      Brent asks Rodney about his shop's current processes for intake and creating shop flow.

      
      

      **Workflow and Customer Service [00:07:13]**

      Rodney explains the workflow and customer service model in his two auto repair shops.

      
      

      **Shop Management System [00:09:08]**

      Rodney shares that he uses Mitchell in both shops and Brent asks about the digitalization of the process.

      
      

      **Estimate Presentation [00:12:55]**

      Brent asks about how estimates are presented to customers and suggests using text messages with links to the estimate.

      
      

      **Ordering Parts [00:14:08]**

      Brent asks about who orders parts and Rodney explains that the service advisor orders them electronically.

      
      

      **Technicians writing up parts list [00:14:47]**

      Coach Chris suggests having technicians write up their parts list and labor times to avoid parts ordering and receiving issues.

      
      

      **Adding another service advisor [00:15:47]**

      Coach Chris recommends adding another service advisor to increase car count and build better customer relationships.

      
      

      **Receiving parts efficiently [00:16:41]**

      Coach Brent suggests having a good process for receiving parts to avoid inefficiencies and roadblocks.

      
      

      **Verifying parts before scheduling [00:18:15]**

      Rodney explains how they verify all parts are received before scheduling a job.

      
      

      **Tracking technician productivity [00:19:42]**

      Coach Chris asks about tracking technician productivity and Rodney admits they are not 100% productive.

      
      

      **Feeling overwhelmed [00:20:58]**

      Rodney shares how his technicians feel overwhelmed and he is considering slowing down the car count to avoid burnout.

      
      

      **Hiring more technicians [00:22:46]**

      Coach Brent asks about the number of technicians and bays in Rodney's shop, suggesting he has room to hire more technicians.

      
      

      **Workflow and Technician Productivity [00:23:08]**

      Discussion on how to improve workflow and productivity by hiring more technicians or production apprentices and leaving technicians on a job.

      
      

      **Recruiting Qualified Technicians [00:24:14]**

      Difficulty in recruiting qualified technicians in the area and efforts to improve the quality of the tech school.

      
      

      **Individualizing the Shop [00:25:27]**

      Efforts to separate the shop and individualize it by putting it in different sections and shifting tasks to technicians based on their strengths and weaknesses.

      
      

      **Recruiting Technicians from Other Areas [00:27:15]**

      Suggestion to recruit technicians from other areas by raising the labor rate, offering more benefits, and using recruiting platforms like Indeed or a new company that guarantees a hire.

      
      

      **Digital and Paperless System [00:30:54]**

      The speakers discuss the benefits of using digital and paperless systems to speed up the workflow in auto repair shops.

      
      

      **Efficiency in the Shop [00:31:51]**

      The speakers talk about the importance of efficiency in the shop and suggest small changes that can make a big difference in reducing the number of steps technicians take.

      
      

      **Segmenting the Business [00:33:33]**

      The speakers discuss the possibility of segmenting the business into two different shops, one for auto repair and one for transmission, to better track and manage profitability. They also discuss the challenges of parts availability and time constraints in the transmission business.

      
      

      **Transmission Shop Profit Margin [00:38:38]**

      Discussion on the profit margin of a transmission shop and the potential for increased profits through additional repairs and maintenance.

      
      

      **Workflow for Transmission Shop [00:39:46]**

      Discussion on the number of R&R techs and builders needed for a transmission shop, as well as the use of remanufactured parts.

      
      

      **Separating Auto Repair and Transmission Shops [00:43:37]**

      Discussion on the potential benefits of separating auto repair and transmission shops, including improved workflow and the need for a new marketing strategy.

      
      

      **Workflow Improvement Ideas [00:46:18]**

      Discussion on improving workflow by having a call center, cloud-based system, and separating shops.

      
      

      **Mitchell System [00:47:01]**

      Discussion on the use of Mitchell system and its limitations.

      
      

      **Cloud-Based System [00:50:15]**

      Discussion on the benefits of a cloud-based system and the possibility of switching to one.

      **Summary of Improvement Ideas [00:52:34]**

      Summary of the discussed improvement ideas, including going digital, hiring more technicians, and improving parts receiving process.

      
      

      Don't forget to rate and review us!

      ]]>30f8d37b-20bb-4303-82a9-c95ef2be71c8Mon, 03 Apr 2023 00:15:00 -040045:18falsefull106106Get to Know Coach Brent [E105]During Today's episode #105 Brent and I Talk About:
      • Brent’s Favorite Super Hero
      • Brent’s Shop
      • Brent’s Coaching Style
      • Brent’s Ideal Client
      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      ]]>During Today's episode #105 Brent and I Talk About:
      • Brent’s Favorite Super Hero
      • Brent’s Shop
      • Brent’s Coaching Style
      • Brent’s Ideal Client
      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      ]]>90ed0040-9943-4ed0-a28a-177700162c36Mon, 27 Mar 2023 00:15:00 -040032:32falsefull105105Vision 2023 with Shop Marketing Pros [E104]During Today's episode #104 The crew from SMP and I Talk About:
      • What is a Chicken Flicker?
      • Behind-the-scenes dirt on Kim & Brian from SMP
      • What's the best part of your work day?
      • What's the difference between a successful client and one that isn't?
      • What would your advice be for a shop starting out that isn't able to hire someone like SMP?
      • How cute is Dutton?
      • Favorite Cartoon Character?
      • What did you want to be when you grew up?
      • What book are you reading now, if any?
      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      ]]>During Today's episode #104 The crew from SMP and I Talk About:
      • What is a Chicken Flicker?
      • Behind-the-scenes dirt on Kim & Brian from SMP
      • What's the best part of your work day?
      • What's the difference between a successful client and one that isn't?
      • What would your advice be for a shop starting out that isn't able to hire someone like SMP?
      • How cute is Dutton?
      • Favorite Cartoon Character?
      • What did you want to be when you grew up?
      • What book are you reading now, if any?
      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      ]]>a6fe8485-7608-40fc-a232-6bd645e40306Mon, 20 Mar 2023 00:15:00 -040053:20falsefull104104Are You Leaving the Industry? [E103]During Today's episode #103 Why Are You Leaving The Industry? I Talk About:
      • What’s the Problem?
      • Why Are They leaving?
      • What do we do about it?
      
      

      Link for the Survey: http://bit.ly/3EVVjSf

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>During Today's episode #103 Why Are You Leaving The Industry? I Talk About:
      • What’s the Problem?
      • Why Are They leaving?
      • What do we do about it?
      
      

      Link for the Survey: http://bit.ly/3EVVjSf

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>cf4186a1-74bf-47cb-9f60-94ebfb2603cfMon, 13 Mar 2023 00:15:00 -040007:18falsefull103103Leadership Gold: Chapter 18 Meeting Secrets, The Meeting Before the Meeting [E102]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      During Today's episode #102 Leadership Gold Experience

      • The Secret to a good meeting
      • The Meeting Before the Meeting
      • Don’t get blindsided in the meeting
      • Who to meet with
      • Are your meetings structured
      • Have you connected with the key influencer
      • What is your plan for the next big change
      
      

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      During Today's episode #102 Leadership Gold Experience

      • The Secret to a good meeting
      • The Meeting Before the Meeting
      • Don’t get blindsided in the meeting
      • Who to meet with
      • Are your meetings structured
      • Have you connected with the key influencer
      • What is your plan for the next big change
      
      

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      ]]>912e7802-24c2-41e2-bef5-ae7ced6f7a64Mon, 06 Mar 2023 00:15:00 -040011:58falsefull102102Leadership Gold: Chapter 17 Experience Is Not The Best Teacher [E101]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      • Click here to learn more about AutoLeap and schedule a demo:
      
      

      AutoLeap Link: http://bit.ly/3GRgO88

      During Today's episode #101 Leadership Gold Experience Is Not The Best Teacher, I’m going to be talking about: How Will Experience Mark You, Gaining From Experience, How Often Do You Pause to Reflect on your experiences? How do you record what you’ve learned? How to Evaluate your year?

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      • Click here to learn more about AutoLeap and schedule a demo:
      
      

      AutoLeap Link: http://bit.ly/3GRgO88

      During Today's episode #101 Leadership Gold Experience Is Not The Best Teacher, I’m going to be talking about: How Will Experience Mark You, Gaining From Experience, How Often Do You Pause to Reflect on your experiences? How do you record what you’ve learned? How to Evaluate your year?

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>b5b9188e-5f11-4baa-8211-df5467968383Mon, 27 Feb 2023 00:15:00 -040018:39falsefull101101Numbers Don't Lie, If We Track & Measure We Can Win! [E099]During Today's episode #99 I’m going to be talking about: Tracking & Measuring, Different Levels of Both, What to Track
      • Can’t Measure What You Don’t Track!
      • Top to bottom
      • SMS/POS System for a real time look
      • Make sure it matches your Income Statement as closely as possible.
      • The actual Income Statement/P or L
      • Scorecard for Success
      • Productivity for Technicians
      • Your Bank Account!
      
      

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>During Today's episode #99 I’m going to be talking about: Tracking & Measuring, Different Levels of Both, What to Track
      • Can’t Measure What You Don’t Track!
      • Top to bottom
      • SMS/POS System for a real time look
      • Make sure it matches your Income Statement as closely as possible.
      • The actual Income Statement/P or L
      • Scorecard for Success
      • Productivity for Technicians
      • Your Bank Account!
      
      

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>5e1437f1-66af-457d-ad3e-cca39a104802Mon, 20 Feb 2023 00:15:00 -040009:31falsefull9999It's All Carm's Fault and That's Good! [E100]This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      Click here to learn more about AutoLeap and schedule a demo: AutoLeap Link: http://bit.ly/3GRgO88

      In this episode of The Weekly Blitz, Coach Chris Cotton welcomes Carm Capriotto, the auto service aftermarket podcast pioneer to the show from Remarkable Results Radio. Find all episodes HERE.

      Specifically, they cover:

      • How he got started podcasting, what’s changed since then.
      • I also made him answer my burning questions; What was his superhero growing up with a surprising answer, where he grew up, what his dream job growing up was, and so much more!
      • Carm and Tracy Capriotto lead the Aftermarket Radio Network I'm proud to be part of.
      
      

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      ]]>This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
      • 30% increase in revenue by improving transparency and trust
      • 50% reduction in time spent researching and ordering parts
      • 10% increase in profit margins through robust reporting
      
      

      Click here to learn more about AutoLeap and schedule a demo: AutoLeap Link: http://bit.ly/3GRgO88

      In this episode of The Weekly Blitz, Coach Chris Cotton welcomes Carm Capriotto, the auto service aftermarket podcast pioneer to the show from Remarkable Results Radio. Find all episodes HERE.

      Specifically, they cover:

      • How he got started podcasting, what’s changed since then.
      • I also made him answer my burning questions; What was his superhero growing up with a surprising answer, where he grew up, what his dream job growing up was, and so much more!
      • Carm and Tracy Capriotto lead the Aftermarket Radio Network I'm proud to be part of.
      
      

      Don't forget to rate and review us!

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      ]]>b188659f-3b66-42f7-b3d4-c1893f4e9c7aMon, 13 Feb 2023 00:15:00 -040038:25falsefull100100The Admirals Club [E098]During Today's episode #98 I’m going to be talking about: Value vs. Perception, Not Being the smartest person in the room, Being Uncomfortable

      How we got there, cancellations etc

      Initial thoughts were, wow! Value vs. Perception

      Conversations I was hearing

      Whole other level

      Feeling like you don’t belong

      It’s ok to feel like you don’t belong, but just for a minute.

      Hike up your boots and get in there!

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>During Today's episode #98 I’m going to be talking about: Value vs. Perception, Not Being the smartest person in the room, Being Uncomfortable

      How we got there, cancellations etc

      Initial thoughts were, wow! Value vs. Perception

      Conversations I was hearing

      Whole other level

      Feeling like you don’t belong

      It’s ok to feel like you don’t belong, but just for a minute.

      Hike up your boots and get in there!

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>0df4273a-2004-4707-a3ab-2e5f4bc341a8Mon, 06 Feb 2023 00:15:00 -040010:30falsefull9898A Dr, A Rocking Chair & Charging What You're Worth! [E097]During Today's episode #97 I’m going to be talking about: Chris’ recent doctor's visit, Kimberly’s Old rocking chair & Having value in what you do.
      • Chris, what are you talking about????
      • Kimberly’s Rocking Chair 89.00, 47 pictures, clear communication
      • Recent Dr. Visit 2000.00 per hour, very concerned about how I would pay.
      • If these people can charge that, so can you.
      • Self Esteem
      • Do it responsibly and with thought. We can’t just throw stuff against the wall.
      
      

      To listen to more episodes make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      Connect with Chris:

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>During Today's episode #97 I’m going to be talking about: Chris’ recent doctor's visit, Kimberly’s Old rocking chair & Having value in what you do.
      • Chris, what are you talking about????
      • Kimberly’s Rocking Chair 89.00, 47 pictures, clear communication
      • Recent Dr. Visit 2000.00 per hour, very concerned about how I would pay.
      • If these people can charge that, so can you.
      • Self Esteem
      • Do it responsibly and with thought. We can’t just throw stuff against the wall.
      
      

      To listen to more episodes make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      Connect with Chris:

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>16655829-e436-42b7-a8bd-c9ae561cea74Mon, 30 Jan 2023 00:15:00 -040010:57falsefull9797Hunt Demarest: Income Statements, Profits, Losses, Oh MY! [E096]In this episode of The Weekly Blitz, Coach Chris Cotton welcomes Hunt Demarest to the show and they talk about Income Statement best practices:

      Specifically, they cover:

      • Categories of Income and COGS (Cost of Goods Sold)
      • Hunt's Favorite SuperHero!
      • Accounting Practices
      • What's Deductible
      • How much detail you really need
      • Who's Stealing from You & How?
      • Processes & Procedures save the day!
      
      

      Check out Hunt on the Aftermarket Radio Network on his Podcast:

      Business by the Numbers: https://huntdemarest.captivate.fm/

      I love his Episode #43 How Much Is Your Time Worth

      To listen to more episodes make sure and go over to itunes and or Spotify.

      Don't forget to rate and review us!

      Connect with Chris:

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>In this episode of The Weekly Blitz, Coach Chris Cotton welcomes Hunt Demarest to the show and they talk about Income Statement best practices:

      Specifically, they cover:

      • Categories of Income and COGS (Cost of Goods Sold)
      • Hunt's Favorite SuperHero!
      • Accounting Practices
      • What's Deductible
      • How much detail you really need
      • Who's Stealing from You & How?
      • Processes & Procedures save the day!
      
      

      Check out Hunt on the Aftermarket Radio Network on his Podcast:

      Business by the Numbers: https://huntdemarest.captivate.fm/

      I love his Episode #43 How Much Is Your Time Worth

      To listen to more episodes make sure and go over to itunes and or Spotify.

      Don't forget to rate and review us!

      Connect with Chris:

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: http://bit.ly/3GRgO88

      ]]>26429fd8-38dd-4a46-95f7-5a13d28572ffMon, 23 Jan 2023 00:15:00 -040037:30falsefull9696Leadership Gold: Chapter 16: People Quit People Not Companies [E095]In this episode of The Weekly Blitz, Coach Chris Cotton explains best practices on how: To make sure your people don't quit YOU, the leader.

      Specifically, he'll cover:

      Why People Quit, How to Retain Employees,

      1. The Door Swings Both Ways

      2. Why Do People Quit

      3. Recipe for Retention

      Application Exercises:

      1. Can your people rely on you

      2. What is your attitude toward your people

      3. Do you express your appreciation

      Mentoring Moment

      To listen to more episodes, go over to iTunes, Apply Podcasts, Google Podcasts, and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

      ]]>In this episode of The Weekly Blitz, Coach Chris Cotton explains best practices on how: To make sure your people don't quit YOU, the leader.

      Specifically, he'll cover:

      Why People Quit, How to Retain Employees,

      1. The Door Swings Both Ways

      2. Why Do People Quit

      3. Recipe for Retention

      Application Exercises:

      1. Can your people rely on you

      2. What is your attitude toward your people

      3. Do you express your appreciation

      Mentoring Moment

      To listen to more episodes, go over to iTunes, Apply Podcasts, Google Podcasts, and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88

      ]]>5c1b79cd-3abd-4363-9440-40a6e8b8dd43Mon, 16 Jan 2023 00:15:00 -040018:36falsefull9595Leadership Gold: Chapter 15: Leaders Distinguish Themselves During Tough Times [E094]In this episode of The Weekly Blitz, Coach Chris Cotton explains best practices on how Leaders Distinguish Themselves During Tough Times.

      Specifically, he'll cover:

      What is a Leader to Do

      Making The Tough Calls

      a. The Tough Call Demands Risk

      b. A Tough Call Brings with It and Inward Battle

      c. A Tough Call Will Distinguish You as a Leader

      Rising to the Occasion

      Application Exercises

      a. Have you aimed the tough calls in the past?

      b. Are you prepared to win the battle within?

      c. Are you playing it too safe as a leader?

      Finally, your Mentoring Moment.

      To listen to more episodes, make sure and go over to iTunes, Apple Podcasts and or Spotify.

      Don't forget to rate and review us!

      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: https://bit.ly/3n5qW2M

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>In this episode of The Weekly Blitz, Coach Chris Cotton explains best practices on how Leaders Distinguish Themselves During Tough Times.

      Specifically, he'll cover:

      What is a Leader to Do

      Making The Tough Calls

      a. The Tough Call Demands Risk

      b. A Tough Call Brings with It and Inward Battle

      c. A Tough Call Will Distinguish You as a Leader

      Rising to the Occasion

      Application Exercises

      a. Have you aimed the tough calls in the past?

      b. Are you prepared to win the battle within?

      c. Are you playing it too safe as a leader?

      Finally, your Mentoring Moment.

      To listen to more episodes, make sure and go over to iTunes, Apple Podcasts and or Spotify.

      Don't forget to rate and review us!

      
      

      This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

      30% increase in revenue by improving transparency and trust

      50% reduction in time spent researching and ordering parts

      10% increase in profit margins through robust reporting

      Click here to learn more about AutoLeap and schedule a demo:

      AutoLeap Link: https://bit.ly/3n5qW2M

      
      

      Connect with Chris:

      chris@autofixsos.com

      940.400.1008

      www.autoshopcoaching.com

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      Youtube: https://bit.ly/3ClX0ae

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>fd807345-eb9a-4c52-bca4-474a03e2b991Mon, 09 Jan 2023 00:15:00 -040018:05falsefull9494Surviving 2023 and Beyond! [E093]Profits

      Processes & Procedures

      Cash Flow

      Don’t buy into the Bullshit

      Spending Money where it needs to be spent AKA not spending it where you don’t

      Transparency with Employees

      Training & Staffing

      Hold your people accountable/active coaching

      Stop sitting on the sidelines because it's easy and get back in the game!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Profits

      Processes & Procedures

      Cash Flow

      Don’t buy into the Bullshit

      Spending Money where it needs to be spent AKA not spending it where you don’t

      Transparency with Employees

      Training & Staffing

      Hold your people accountable/active coaching

      Stop sitting on the sidelines because it's easy and get back in the game!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>d2d5d2f8-e98f-4ab5-94b7-57973c56f6a2Mon, 02 Jan 2023 00:15:00 -040018:46falsefull9393Car Count Isn't Your Problem with Chris Cotton [E028] - The Auto Repair Marketing PodcastToday our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio Network

      Most often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.

      Talking Points

      • Average repair order and profit margin need to be optimized before you try to fix a broken business with marketing.
      • What is your average estimate?
      • Your job as the shop owner is to drive processes and procedures.
      • Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.
      
      

      Lagniappe (Books, Links, Other Podcasts, etc)

      • Podcast - Are You a Thermostat or a Thermometer?
      
      

      How To Get In Touch with Chris

      Website - https://autoshopcoaching.com 

      Email - chris@autofixsos.com 

      Phone - (580) 491-3519

      How To Get In Touch with Kim and Brian Walker

      Group - Auto Repair Marketing Mastermind

      Website - shopmarketingpros.com 

      Facebook - facebook.com/shopmarketingpros 

      Get the Book - shopmarketingpros.com/book

      Instagram - @shopmarketingpros 

      Questions/Ideas - podcast@shopmarketingpros.com 

      Thanks to our partner, RepairPal. Visit the Web HERE

      ]]>Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio Network

      Most often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.

      Talking Points

      • Average repair order and profit margin need to be optimized before you try to fix a broken business with marketing.
      • What is your average estimate?
      • Your job as the shop owner is to drive processes and procedures.
      • Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.
      
      

      Lagniappe (Books, Links, Other Podcasts, etc)

      • Podcast - Are You a Thermostat or a Thermometer?
      
      

      How To Get In Touch with Chris

      Website - https://autoshopcoaching.com 

      Email - chris@autofixsos.com 

      Phone - (580) 491-3519

      How To Get In Touch with Kim and Brian Walker

      Group - Auto Repair Marketing Mastermind

      Website - shopmarketingpros.com 

      Facebook - facebook.com/shopmarketingpros 

      Get the Book - shopmarketingpros.com/book

      Instagram - @shopmarketingpros 

      Questions/Ideas - podcast@shopmarketingpros.com 

      Thanks to our partner, RepairPal. Visit the Web HERE

      ]]>e074a7e2-9a9c-4655-b0fe-710499c33ae9Wed, 28 Dec 2022 00:15:00 -040043:43falsebonus7 Books To Boost Your Well-Being [E092]You aren’t alone if you’re looking for ways to exit the funk and approach your life and your work with positivity. If you can successfully address your own health and happiness, you can pass it on to your team. Here are seven books that will get you on your way.

      1. The Leader’s Playlist by Susan Drumm

      2. From Burnout to Purpose by Gina S. Calvado

      3. First Things First by Stephen R. Covey, A. Roger Merrill, Rebecca R. Merrill

      4. The Energy Bus by Jon Gordon

      5. Leading with Emotional Courage by Peter Bregman

      6. The Ultimate Anxiety Toolkit by Risa Williams

      7. Deskbound by Dr. Kelly Starrett, Juliet Starrett and Glen Cordoza

      This has been Coach Chris Cotton from AutoFix, Auto Shop Coaching, reminding you that it never always gets worse but sometimes it has to get worse to get better! And remember don't stop working today because tomorrow needs you! Please feel free to reach out to me: chris@autofixsos.com or call me @ 940.400.1008

      Time to rise and grind everyone!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>You aren’t alone if you’re looking for ways to exit the funk and approach your life and your work with positivity. If you can successfully address your own health and happiness, you can pass it on to your team. Here are seven books that will get you on your way.

      1. The Leader’s Playlist by Susan Drumm

      2. From Burnout to Purpose by Gina S. Calvado

      3. First Things First by Stephen R. Covey, A. Roger Merrill, Rebecca R. Merrill

      4. The Energy Bus by Jon Gordon

      5. Leading with Emotional Courage by Peter Bregman

      6. The Ultimate Anxiety Toolkit by Risa Williams

      7. Deskbound by Dr. Kelly Starrett, Juliet Starrett and Glen Cordoza

      This has been Coach Chris Cotton from AutoFix, Auto Shop Coaching, reminding you that it never always gets worse but sometimes it has to get worse to get better! And remember don't stop working today because tomorrow needs you! Please feel free to reach out to me: chris@autofixsos.com or call me @ 940.400.1008

      Time to rise and grind everyone!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>ffa8ca80-b04d-4007-97a6-ab4734797a98Mon, 26 Dec 2022 00:15:00 -040008:24falsefull9292Optimism and Opportunity [E091]Think about everyday decisions, goals, and events in your life, you generally have two ways to respond, you can either:

      Resist the situation

      Support the situation

      The Optimist Advantage:

      Lowers Anxiety and Stress

      Lowers Blood Pressure

      Self Care

      Staying Youthful

      High Performance

      So What Can We Do to be Optimistic?

      Change the Dialogue - Pay attention to the things you say to yourself (and to others) as well as what you say about yourself

      The old man quickly answered: “Well, the Good Book often says, ‘And it came to pass,’ but never once does it say, ‘It came to stay.’”

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Think about everyday decisions, goals, and events in your life, you generally have two ways to respond, you can either:

      Resist the situation

      Support the situation

      The Optimist Advantage:

      Lowers Anxiety and Stress

      Lowers Blood Pressure

      Self Care

      Staying Youthful

      High Performance

      So What Can We Do to be Optimistic?

      Change the Dialogue - Pay attention to the things you say to yourself (and to others) as well as what you say about yourself

      The old man quickly answered: “Well, the Good Book often says, ‘And it came to pass,’ but never once does it say, ‘It came to stay.’”

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>f4eb888b-5f65-4391-917c-e584f442220fMon, 19 Dec 2022 00:15:00 -040020:00falsefull9191Chris' Favorite Things for 2023 [E090]Chris' Favorite Things

      1. Walmart GoLocal

      2. Ortho

      3. Mahle Lift

      4. LearnPro

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Chris' Favorite Things

      1. Walmart GoLocal

      2. Ortho

      3. Mahle Lift

      4. LearnPro

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>8a424ed7-59a3-418a-809f-b3fd43c18e56Mon, 12 Dec 2022 00:15:00 -040015:56falsefull9090Leadership Gold: Chapter 14 Keep Learning to Keep Leading [E089]Keep Learning to Keep Leading!

      How will you grow?

      1. Invest in Yourself First

      2. Be a Continual Learner

      3. Create a Growth Environment for the People You Lead

      The People Difference.

      "Leadership & Learning are indispensable of each other."

      John F. Kennedy

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Keep Learning to Keep Leading!

      How will you grow?

      1. Invest in Yourself First

      2. Be a Continual Learner

      3. Create a Growth Environment for the People You Lead

      The People Difference.

      "Leadership & Learning are indispensable of each other."

      John F. Kennedy

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>a75e9cc6-1755-43cf-bff1-9aae1ef32c34Mon, 05 Dec 2022 00:15:00 -040015:12falsefull8989Leadership Gold: Chapter 13 Don’t Manage Your Time, Manage Your Life! [E088]AutoLeap Link: https://bit.ly/3n5qW2M

      Don't Manage Your Time, manage Your Life!

      Time for a change in perspective!

      Good Leaders Cannot Be Bad Self-Managers

      People who manage themselves poorly are often guilty of the following 3 things:

      1. They undervalue their uniqueness doing what others want them to do.

      2. They ryin their effectiveness by doing un-important things.

      3. They reduce their potential by doing things without coaching or training.

      Application Exercises:

      1. Are you squandering your time?

      2. Are you getting help where you need it?

      3. How do you decide to spend your time?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>AutoLeap Link: https://bit.ly/3n5qW2M

      Don't Manage Your Time, manage Your Life!

      Time for a change in perspective!

      Good Leaders Cannot Be Bad Self-Managers

      People who manage themselves poorly are often guilty of the following 3 things:

      1. They undervalue their uniqueness doing what others want them to do.

      2. They ryin their effectiveness by doing un-important things.

      3. They reduce their potential by doing things without coaching or training.

      Application Exercises:

      1. Are you squandering your time?

      2. Are you getting help where you need it?

      3. How do you decide to spend your time?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>c9d3203a-4209-466f-9287-cb6b05e0bf07Mon, 28 Nov 2022 00:15:00 -040013:00falsefull8888My Gift to You on my 50th Birthday [E087]Please take 7 minutes out of your busy schedule to listen to this one!

      This is my gift to you on MY birthday: Are you counting your marbles?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Please take 7 minutes out of your busy schedule to listen to this one!

      This is my gift to you on MY birthday: Are you counting your marbles?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>3fc5c7b4-2481-45c9-bf8e-bf28eaa609b5Mon, 21 Nov 2022 00:15:00 -040007:38falsefull8787Year End Tasks! Looking Forward to 2023! [E086]It’s time to reflect on how this past year went; what did you accomplish? What fell through the cracks and why.

      After you’ve done that, It’s time to think about what you want to accomplish in 2023 and set things in motion to ensure you achieve those things.

      Also, time to think about year-end evaluations for all staff members.

      Are there people that don’t need to be on your staff? If so, don't carry those people into the new year. Also, don’t be afraid to let those people go now. It’s not ok to keep them on the payroll just because you feel bad about letting them go “during the holidays”

      Also, when was the last time you did a labor rate analysis? When was the last time you raised your labor rate and adjusted it and your parts matrix for inflation?

      Also, time to evaluate Job Descriptions/Employee Handbooks/Training Programs etc….

      Tax Planning---Have you been talking with your accountant all year and or been making quarterly payments on your taxes? If not, do you have money set aside to pay your taxes?

      Next, let’s talk about Compliance and give you a checklist of things to do for your business at the end of the year.

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>It’s time to reflect on how this past year went; what did you accomplish? What fell through the cracks and why.

      After you’ve done that, It’s time to think about what you want to accomplish in 2023 and set things in motion to ensure you achieve those things.

      Also, time to think about year-end evaluations for all staff members.

      Are there people that don’t need to be on your staff? If so, don't carry those people into the new year. Also, don’t be afraid to let those people go now. It’s not ok to keep them on the payroll just because you feel bad about letting them go “during the holidays”

      Also, when was the last time you did a labor rate analysis? When was the last time you raised your labor rate and adjusted it and your parts matrix for inflation?

      Also, time to evaluate Job Descriptions/Employee Handbooks/Training Programs etc….

      Tax Planning---Have you been talking with your accountant all year and or been making quarterly payments on your taxes? If not, do you have money set aside to pay your taxes?

      Next, let’s talk about Compliance and give you a checklist of things to do for your business at the end of the year.

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>62ad9d54-b3bb-419b-982c-304e1a99b8c0Mon, 14 Nov 2022 00:15:00 -040015:16falsefull8686Building a Great Mentorship Program in YOUR Auto Repair Business [E085]Mentorship programs are a highly effective method of employee development. When done well, promoting mentorship within organizations can have a real positive impact. In fact, 88% of mentors and mentees agree that their productivity increased due to their mentoring experience.

      Let’s look at what makes mentorship programs successful and how you can set up a great mentoring program at your organization.

      Mentorship programs are structured learning relationships set up within an organization. They aim to provide employees with guidance from other employees with specific skills and knowledge.

      Types of mentorship programs

      Why mentorship programs are so important

      How to create a successful mentorship program

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Mentorship programs are a highly effective method of employee development. When done well, promoting mentorship within organizations can have a real positive impact. In fact, 88% of mentors and mentees agree that their productivity increased due to their mentoring experience.

      Let’s look at what makes mentorship programs successful and how you can set up a great mentoring program at your organization.

      Mentorship programs are structured learning relationships set up within an organization. They aim to provide employees with guidance from other employees with specific skills and knowledge.

      Types of mentorship programs

      Why mentorship programs are so important

      How to create a successful mentorship program

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>be67ea88-de05-4358-a63b-ed79e7fc2f67Mon, 07 Nov 2022 00:15:00 -040023:16falsefull8585Pride of Ownership, Building Company Pride [E084]What exactly does the term ownership really say to us when we see it describe a house that's currently on the market and being sold? Well, to me, it means that the individuals living there had been proud to have been home owners and once you see the house, you'll realize how proud they really were.

      So, when someone says that a house shows "pride in ownership," we know that the homeowner has taken great care to maintain their house. Such as making sure that things are fixed as soon as they break, as opposed to years later when everything has begun to fall apart.

      1. Satisfaction And Engagement

      2. Satisfaction With Leaders:

      3. A General Sense Of Fairness In The Organization

      4. The Organization Is A Good Corporate Citizen:

      5. Career Success, Growth And Development:

      Having a strong sense of pride in the organization you work for may seem trivial, but it can do much to impact bottom-line results. Proud employees are less likely to quit, more likely to recommend the organization as a good place to work, and often do an excellent job of marketing company products to others. You’ll also be hearing a lot less of the infamous and telling statement, “It’s not in my job description.”

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>What exactly does the term ownership really say to us when we see it describe a house that's currently on the market and being sold? Well, to me, it means that the individuals living there had been proud to have been home owners and once you see the house, you'll realize how proud they really were.

      So, when someone says that a house shows "pride in ownership," we know that the homeowner has taken great care to maintain their house. Such as making sure that things are fixed as soon as they break, as opposed to years later when everything has begun to fall apart.

      1. Satisfaction And Engagement

      2. Satisfaction With Leaders:

      3. A General Sense Of Fairness In The Organization

      4. The Organization Is A Good Corporate Citizen:

      5. Career Success, Growth And Development:

      Having a strong sense of pride in the organization you work for may seem trivial, but it can do much to impact bottom-line results. Proud employees are less likely to quit, more likely to recommend the organization as a good place to work, and often do an excellent job of marketing company products to others. You’ll also be hearing a lot less of the infamous and telling statement, “It’s not in my job description.”

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>7b78d26f-4585-45b4-8807-536c4c2c3a61Mon, 31 Oct 2022 00:15:00 -040020:46falsefull8484Leadership Gold: Chapter 12 [E083]1. Admit Your Own Mistakes and Weaknesses.

      2. Accept Mistakes as the Price of Progress.

      3. Insist on Learning from Your Mistakes.

      4. Ask Yourself and Others, What Are We Missing?

      5. Give the People Around You Permission to Push Back.

      Application Exercises

      Mentoring Moment

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>1. Admit Your Own Mistakes and Weaknesses.

      2. Accept Mistakes as the Price of Progress.

      3. Insist on Learning from Your Mistakes.

      4. Ask Yourself and Others, What Are We Missing?

      5. Give the People Around You Permission to Push Back.

      Application Exercises

      Mentoring Moment

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>4f3033fc-e6e5-422f-807e-8585fe8e501dMon, 24 Oct 2022 00:15:00 -040015:13falsefull8383Leadership Gold: Chapter 11 [E082]80/20 Principle!

      Finding The Main Thing

      1. I Determined Not to Know Everything

      2. I Determined Not to Know Everything First

      3. I Determined to Let Someone Represent Me

      4. I am Determined to Stay with My strengths and Not Work on my Weaknesses.

      5. I Determined to Take Charge of What Took My Time and Attention

      "Genius is the ability to reduce the complicated to the simple"

      Application Exercises

      Mentoring Moment

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>80/20 Principle!

      Finding The Main Thing

      1. I Determined Not to Know Everything

      2. I Determined Not to Know Everything First

      3. I Determined to Let Someone Represent Me

      4. I am Determined to Stay with My strengths and Not Work on my Weaknesses.

      5. I Determined to Take Charge of What Took My Time and Attention

      "Genius is the ability to reduce the complicated to the simple"

      Application Exercises

      Mentoring Moment

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>bbdcfaaa-aa03-4850-80b4-f9798a50bc4cMon, 17 Oct 2022 00:15:00 -040014:46falsefull8282Reach for Help - Stay In Business - Chris CottonWhy is reaching out for help so hard for so many people? Let’s break down the barriers and formalities and dive into what the first call to a business coach can be like. I’m with Aftermarket Radio Network host Coach Chris Cotton at ASTE 2022. Look, you don’t have a hobby you have a business that needs your attention to profitability. Never stop improving yourself and your business. Embrace accountability partners, peer groups, and coaching, and watch what you can do. Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast Key Talking Points
      • People who don't reach out for help end up out of business or stuck not knowing what they need to know and not able to grow
      • Chris asks a lot of open-ended questions on the first call and asks what prompted them to reach out and what struggles you have in your business. 
      • If you're not afraid to disappoint someone, then accountability does nothing
      • Join peer meetings and start networking to grow as the industry evolves
      • KPI is used to measure strategy and leadership improvements
      • Motivate, connect, and teach the younger generation
      • A lot of people use work as an escape or release. Show love within your organization
      • Hug until the other person breaks the embrace- are people hugging longer these days?
      • Take criticization as a stepping stone to level up
      • Reset your mind to be ready for the next thing
      
      Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR. Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com ]]>Why is reaching out for help so hard for so many people? Let’s break down the barriers and formalities and dive into what the first call to a business coach can be like. I’m with Aftermarket Radio Network host Coach Chris Cotton at ASTE 2022. Look, you don’t have a hobby you have a business that needs your attention to profitability. Never stop improving yourself and your business. Embrace accountability partners, peer groups, and coaching, and watch what you can do. Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast Key Talking Points
      • People who don't reach out for help end up out of business or stuck not knowing what they need to know and not able to grow
      • Chris asks a lot of open-ended questions on the first call and asks what prompted them to reach out and what struggles you have in your business. 
      • If you're not afraid to disappoint someone, then accountability does nothing
      • Join peer meetings and start networking to grow as the industry evolves
      • KPI is used to measure strategy and leadership improvements
      • Motivate, connect, and teach the younger generation
      • A lot of people use work as an escape or release. Show love within your organization
      • Hug until the other person breaks the embrace- are people hugging longer these days?
      • Take criticization as a stepping stone to level up
      • Reset your mind to be ready for the next thing
      
      Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR. Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com ]]>52f0cf1f-a623-4e9c-b6d2-1d235444b5acFri, 14 Oct 2022 00:15:00 -040034:16falsebonusEmployee Training, Where Are You Headed Next? [E081]Employee Training, Where Are You Headed Next?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Employee Training, Where Are You Headed Next?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>ae57c532-4bbf-404b-ab9d-3212eee76d0dMon, 10 Oct 2022 00:15:00 -040009:41falsefull8181Trust Your Gut! [E080]Shop owners making decisions on people procrastinate and hurt their business without listening to what their gut is telling them. Your people know!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Shop owners making decisions on people procrastinate and hurt their business without listening to what their gut is telling them. Your people know!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>64c3e00b-f875-4044-817c-54cc25730d7dMon, 03 Oct 2022 00:15:00 -040020:13falsefull8080Leadership Gold: Chapter 10 [E079]Leadership Gold: Chapter 10, Don't Send Your Ducks to Eagle School!

      Three Reasons Not To Send Your Ducks to Eagle School

      1. If you send ducks to eagle school, you will frustrate the ducks.

      2. If you send ducks to eagle school, you will frustrate the eagles.

      3. If you send ducks to eagle school, you will frustrate yourself

      Know what you are looking for!

      Application Exercises

      Mentoring Moment

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Leadership Gold: Chapter 10, Don't Send Your Ducks to Eagle School!

      Three Reasons Not To Send Your Ducks to Eagle School

      1. If you send ducks to eagle school, you will frustrate the ducks.

      2. If you send ducks to eagle school, you will frustrate the eagles.

      3. If you send ducks to eagle school, you will frustrate yourself

      Know what you are looking for!

      Application Exercises

      Mentoring Moment

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>ba7c1520-7dfd-4811-9303-5b39bbc3be67Mon, 26 Sep 2022 00:15:00 -040016:44falsefull7979Leadership Gold: Chapter 9 [E078]To see how the leader is doing, look at the people!

      The Leader is Responsible!

      Revealing Questions to ask about Followers:

      1. Are the people following?

      2. Are the people changing?

      3. ARe the people growing?

      4. Are the people succeeding?

      Application Exercises:

      1. Are your people follwing you?

      2. How do you keep score?

      3. Do you believe in your people?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>To see how the leader is doing, look at the people!

      The Leader is Responsible!

      Revealing Questions to ask about Followers:

      1. Are the people following?

      2. Are the people changing?

      3. ARe the people growing?

      4. Are the people succeeding?

      Application Exercises:

      1. Are your people follwing you?

      2. How do you keep score?

      3. Do you believe in your people?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>feb2490b-dd7b-49b7-b01a-7389f469a67dMon, 19 Sep 2022 00:15:00 -040015:01falsefull7878Overcoming the Victim Mindset [E077]Overcoming the Victim Mindset

      What is a victim mindset?

      A victim mindset is when someone feels that bad things keep happening to them no matter what. at the root of this mentality is that none of these circumstances or situations are their fault.

      What causes a victim mindset?----------No one is born a victim. A victim complex isn't a personality trait — it's learned behavior. In fact, victim syndrome could be considered a type of learned helplessness. Learned helplessness is a phenomenon in psychology where people who have traumatic experiences feel that they can't escape it, no matter what they do.

      Here are some circumstances that might result in developing a victim mindset as a coping mechanism:

      Trauma-------If a person has experienced a traumatic situation in their youth, they may feel like life is inherently difficult and there's nothing they can do to make it better. This is a key way that learned helplessness develops. Victims may feel that no one understands them or that they can't trust anyone to help them.

      Manipulation------Some people enjoy the attention and sense of control that victimhood brings. Even though they feel like they lack control over the circumstances in their life, they thrive on validation and sympathy from others. Being able to get other people to stop and help them — or at the very least, feel sorry for them — helps them retain a sense of importance and control.

      Lack of accountability--------People may respond to low standards or expectations by playing the victim. Whether because someone else has always stepped up to take responsibility, or because people don’t expect much, being “out of control” becomes comfortable. Victimhood provides anonymity and protection. When you’re never at the wheel, things are never your fault.

      Avoidance--------Sometimes we are more afraid of our own success then we are of our failure. Giving up responsibility for ourselves and our actions makes us feel like we don't have to be accountable for what we say we want. Chasing our dreams requires a degree of vulnerability, resilience, self-confidence, and willingness to grow — none of which you need if you just play the victim card.

      Take your life back into your hands----It can be hard to feel like your life is under your control when bad things keep happening. This is especially true when success feels slow — and failure feels overwhelming.

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Overcoming the Victim Mindset

      What is a victim mindset?

      A victim mindset is when someone feels that bad things keep happening to them no matter what. at the root of this mentality is that none of these circumstances or situations are their fault.

      What causes a victim mindset?----------No one is born a victim. A victim complex isn't a personality trait — it's learned behavior. In fact, victim syndrome could be considered a type of learned helplessness. Learned helplessness is a phenomenon in psychology where people who have traumatic experiences feel that they can't escape it, no matter what they do.

      Here are some circumstances that might result in developing a victim mindset as a coping mechanism:

      Trauma-------If a person has experienced a traumatic situation in their youth, they may feel like life is inherently difficult and there's nothing they can do to make it better. This is a key way that learned helplessness develops. Victims may feel that no one understands them or that they can't trust anyone to help them.

      Manipulation------Some people enjoy the attention and sense of control that victimhood brings. Even though they feel like they lack control over the circumstances in their life, they thrive on validation and sympathy from others. Being able to get other people to stop and help them — or at the very least, feel sorry for them — helps them retain a sense of importance and control.

      Lack of accountability--------People may respond to low standards or expectations by playing the victim. Whether because someone else has always stepped up to take responsibility, or because people don’t expect much, being “out of control” becomes comfortable. Victimhood provides anonymity and protection. When you’re never at the wheel, things are never your fault.

      Avoidance--------Sometimes we are more afraid of our own success then we are of our failure. Giving up responsibility for ourselves and our actions makes us feel like we don't have to be accountable for what we say we want. Chasing our dreams requires a degree of vulnerability, resilience, self-confidence, and willingness to grow — none of which you need if you just play the victim card.

      Take your life back into your hands----It can be hard to feel like your life is under your control when bad things keep happening. This is especially true when success feels slow — and failure feels overwhelming.

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>bfb87824-16b5-4dda-8d1e-6016133dc228Mon, 12 Sep 2022 00:15:00 -040018:49falsefull7777Solving the Technician Shortage, Once and For All! [E076]I do not believe that anyone that works in the Automotive Service and Repair Industry would argue with the fact that there is a shortage of good technicians in our industry. In fact, 9 out of 10 shops that we work with today (or for that matter in our industry) need a good technician and I would also say that for 10% to 20% of those shops the lack of good technicians is a serious problem causing them to lose customers, profits and sleep.

      So Why are we in this position?

      That’s great Chris, Now what’s the solution?

      First: We make it cool to become a technician/mechanic and we dramatically increase the pay for every technician in the industry immediately.

      Second: We take $5 of the increase and make sure we have a full benefit package.

      Third: We take the other $5 of the increase and join a non-profit organization that will market to the mothers and fathers out there!

      Lastly, every shop owner books an appointment at a college, auto tech school or high school and ‘volunteer’ their time to talk to the students, teachers and administrators about our incredible industry.

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>I do not believe that anyone that works in the Automotive Service and Repair Industry would argue with the fact that there is a shortage of good technicians in our industry. In fact, 9 out of 10 shops that we work with today (or for that matter in our industry) need a good technician and I would also say that for 10% to 20% of those shops the lack of good technicians is a serious problem causing them to lose customers, profits and sleep.

      So Why are we in this position?

      That’s great Chris, Now what’s the solution?

      First: We make it cool to become a technician/mechanic and we dramatically increase the pay for every technician in the industry immediately.

      Second: We take $5 of the increase and make sure we have a full benefit package.

      Third: We take the other $5 of the increase and join a non-profit organization that will market to the mothers and fathers out there!

      Lastly, every shop owner books an appointment at a college, auto tech school or high school and ‘volunteer’ their time to talk to the students, teachers and administrators about our incredible industry.

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>3148c3b9-3722-4e76-b5c0-d9c7cf4e5d0fMon, 05 Sep 2022 00:15:00 -040018:19falsefull7676Defining Moments In My Life [E075]This is a tough one! Me talking about defining moments in my life. You're just going to have to listen to find out more. IF suicidal and or domestic violence situations could trigger you, then you may choose not to listen. Also, I use my everyday adult language..........if you need help, ask for it. There are people that can help you get what you need.

      I love you and wish you all the best.......................don't ever forget that!

      988 has been designated as the new three-digit dialing code that will route callers to the National Suicide Prevention Lifeline (now known as the 988 Suicide & Crisis Lifeline), and is now active across the United States. https://988lifeline.org

      National Domestic Violence Hotline: 1-800-799-7233

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>This is a tough one! Me talking about defining moments in my life. You're just going to have to listen to find out more. IF suicidal and or domestic violence situations could trigger you, then you may choose not to listen. Also, I use my everyday adult language..........if you need help, ask for it. There are people that can help you get what you need.

      I love you and wish you all the best.......................don't ever forget that!

      988 has been designated as the new three-digit dialing code that will route callers to the National Suicide Prevention Lifeline (now known as the 988 Suicide & Crisis Lifeline), and is now active across the United States. https://988lifeline.org

      National Domestic Violence Hotline: 1-800-799-7233

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>c00556d2-17b4-48eb-a0d2-f6fb0997724bMon, 29 Aug 2022 00:15:00 -040038:43falsefull7575Numbers Don’t Lie, They Also Don’t Tell the TruthWatch the Episode on YouTube

      Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast

      Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast

      Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast

      Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast

      Key Talking Points
      • What REALLY contributes to production?
      • Simpson Paradox
      • Simon Sinec points out that Navy Seal teams value Trustworthiness far, far more than Performance.  VIDEO HERE 
      • Tech productivity is one of the most important aspects of business, but how can these numbers skew what that employee is really doing (helping others, sharing duties outside of production, etc.)
      • Are there some numbers or metrics that actually can look too good, which could cause an issue for growth or retention
      • Numbers don’t lie, but sometimes can be misleading. Do your numbers match up with what you are trying to do with the business?
      • You have to have your head up and eyes wide open to make sure you can identify the "doers" in your group. 
      • Do you have a scorecard for success for your technicians?
      • Pay plans; incentive greatness
      • Who are your ‘support people' to contribute and make the whole picture better
      • Culture is contagious
      • Training when hiring-
      • Weaknesses- be honest with eachother
      • Fine balance- profitability aspect, you can’t have a shop full of unicorns
      • Removing obstacles
      
      

      Connect with the Podcast

      Aftermarket Radio Network

      Subscribe on YouTube

      Visit us on the Web

      Follow on Facebook

      Become an Insider

      Buy me a coffee

      Important Books

      Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com       Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com ]]>Watch the Episode on YouTube

      Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast

      Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast

      Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast

      Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast

      Key Talking Points
      • What REALLY contributes to production?
      • Simpson Paradox
      • Simon Sinec points out that Navy Seal teams value Trustworthiness far, far more than Performance.  VIDEO HERE 
      • Tech productivity is one of the most important aspects of business, but how can these numbers skew what that employee is really doing (helping others, sharing duties outside of production, etc.)
      • Are there some numbers or metrics that actually can look too good, which could cause an issue for growth or retention
      • Numbers don’t lie, but sometimes can be misleading. Do your numbers match up with what you are trying to do with the business?
      • You have to have your head up and eyes wide open to make sure you can identify the "doers" in your group. 
      • Do you have a scorecard for success for your technicians?
      • Pay plans; incentive greatness
      • Who are your ‘support people' to contribute and make the whole picture better
      • Culture is contagious
      • Training when hiring-
      • Weaknesses- be honest with eachother
      • Fine balance- profitability aspect, you can’t have a shop full of unicorns
      • Removing obstacles
      
      

      Connect with the Podcast

      Aftermarket Radio Network

      Subscribe on YouTube

      Visit us on the Web

      Follow on Facebook

      Become an Insider

      Buy me a coffee

      Important Books

      Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com       Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com ]]>5876103a-153f-4537-a4b3-dfdfd26d8ad2Thu, 25 Aug 2022 00:15:00 -040001:00:42falsebonusStanding Up in YOUR Success! [E074]Let’s start with: What is Success? The accomplishment of an aim or purpose.

      If you’re struggling to define what a successful life means, I have two pieces of good news for you:

      It’s never too late to start over.

      You get to write your own definition of success.

      1. What is success to you?

      2. Success has no deadline!!

      3. What does success mean to me?

      4. What does success mean to you?

      5. What does success look like?

      6. How do you define success?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>Let’s start with: What is Success? The accomplishment of an aim or purpose.

      If you’re struggling to define what a successful life means, I have two pieces of good news for you:

      It’s never too late to start over.

      You get to write your own definition of success.

      1. What is success to you?

      2. Success has no deadline!!

      3. What does success mean to me?

      4. What does success mean to you?

      5. What does success look like?

      6. How do you define success?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      AutoLeap Link: https://bit.ly/3n5qW2M

      ]]>b1a6fd9f-fbba-453d-a2e4-34d751eadb6cMon, 22 Aug 2022 00:15:00 -040021:32falsefull7474The Rest of the Story [E073]AutoLeap Link: https://bit.ly/3n5qW2M

      The Rest of the Story

      As leaders, we always face criticism. We dish it out too. Some of it is helpful, and some of it is not. Like medicine, it all depends on administration and dose. But here’s the problem: If we’re quick to judge, we’re upping the odds that we’ll misdiagnose and seriously hurt someone.

      With that in mind, there are at least three reasons we should be slow to judge.

      1. WE SOMETIMES DON’T HAVE THE FULL STORY

      2. WE OFTEN PROJECT OUR OWN ISSUES

      3. WE USUALLY REGRET IT LATER

      Criticism is like medicine. It’s poison unless carefully administered at the right dose. Michael Hyatt

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>AutoLeap Link: https://bit.ly/3n5qW2M

      The Rest of the Story

      As leaders, we always face criticism. We dish it out too. Some of it is helpful, and some of it is not. Like medicine, it all depends on administration and dose. But here’s the problem: If we’re quick to judge, we’re upping the odds that we’ll misdiagnose and seriously hurt someone.

      With that in mind, there are at least three reasons we should be slow to judge.

      1. WE SOMETIMES DON’T HAVE THE FULL STORY

      2. WE OFTEN PROJECT OUR OWN ISSUES

      3. WE USUALLY REGRET IT LATER

      Criticism is like medicine. It’s poison unless carefully administered at the right dose. Michael Hyatt

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>7acb6a70-f222-4fcf-b807-8d39700a588eMon, 15 Aug 2022 00:15:00 -040006:53falsefull7373Proceed With Caution - Are You Ready For What is Next [E072]The winds are changing, something’s coming, not sure exactly what just yet but let’s talk it out and see what we can do. I’m also trying to make a general statement about how shop owners seem to be doing really well right now and are maybe just a bit too big for their britches at this point.

      1. As we're more successful and get a little fat and happy our expenses "creep" take a look at your expenses and get rid of "wants" and only keep the "needs".

      2. Stop being distracted and focus on what got you through covid! All processes and procedures need to be scrutinized, improved and followed and you need to hold your employees accountable.

      3. Credit.............I think the biggest issue will be people running out of money. We will have to have ways for customers to be able to pay us when all of their other ways have been exhausted.

      4. We have to be prepared to do things in new and inventive ways, don't get stuck in the: I've always done it this way!

      5. Pay attention to the world around you:

      6. Pay Off Existing Debt

      7. Understand Your Numbers

      8. Expand Your Customer Base

      9. Cut Expenses

      10. Set Aside Money

      11. Manage Inventory

      12. Diversify Your Marketing Channels

      13. Establish a success attitude!

      14. How do you Think About Credit?

      Preparation Is Key!

      Preparation is the key to surviving a recession. Focus on these ways to ready your business for uncertain financial times. You want to employ strategies that will land you on top and allow your business to continue growing even during the most challenging economic periods.

      I’m challenging you to be a gorilla in a world of Monkees…………time to rise and grind everyone!!

      Coach Chris Cotton

      Sponsored by AutoFix-Auto Shop Coaching: AutoLeap Link: https://bit.ly/3n5qW2M

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>The winds are changing, something’s coming, not sure exactly what just yet but let’s talk it out and see what we can do. I’m also trying to make a general statement about how shop owners seem to be doing really well right now and are maybe just a bit too big for their britches at this point.

      1. As we're more successful and get a little fat and happy our expenses "creep" take a look at your expenses and get rid of "wants" and only keep the "needs".

      2. Stop being distracted and focus on what got you through covid! All processes and procedures need to be scrutinized, improved and followed and you need to hold your employees accountable.

      3. Credit.............I think the biggest issue will be people running out of money. We will have to have ways for customers to be able to pay us when all of their other ways have been exhausted.

      4. We have to be prepared to do things in new and inventive ways, don't get stuck in the: I've always done it this way!

      5. Pay attention to the world around you:

      6. Pay Off Existing Debt

      7. Understand Your Numbers

      8. Expand Your Customer Base

      9. Cut Expenses

      10. Set Aside Money

      11. Manage Inventory

      12. Diversify Your Marketing Channels

      13. Establish a success attitude!

      14. How do you Think About Credit?

      Preparation Is Key!

      Preparation is the key to surviving a recession. Focus on these ways to ready your business for uncertain financial times. You want to employ strategies that will land you on top and allow your business to continue growing even during the most challenging economic periods.

      I’m challenging you to be a gorilla in a world of Monkees…………time to rise and grind everyone!!

      Coach Chris Cotton

      Sponsored by AutoFix-Auto Shop Coaching: AutoLeap Link: https://bit.ly/3n5qW2M

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>1099f707-6d13-4d97-a62d-c2a124163a2aMon, 08 Aug 2022 00:15:00 -040023:46falsefull7272Leadership Gold - A Leader's First Responsibility Is to Define Reality [E071]Leadership Gold - A Leader's First Responsibility Is to Define Reality

      AutoLeap Link: https://bit.ly/3n5qW2M

      Chapter 8: Leader’s First Responsibility is to Define Reality

      • You Can't Define What You Don't See
      • Questions to ask yourself to help you define reality.
      • Guarding Against Unrealistic Thinking:
      
      
      1. Admit My Weakness
      2. Embrace Realistic People
      3. Ask for Honesty From Others
      4. Invite Fresh Eyes to Check You Out
      
      

      Application Exercises:

      1. What kind of thinker are you?
      2. Who speaks the truth in your life?
      3. Where do you need a reality check?
      
      

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Leadership Gold - A Leader's First Responsibility Is to Define Reality

      AutoLeap Link: https://bit.ly/3n5qW2M

      Chapter 8: Leader’s First Responsibility is to Define Reality

      • You Can't Define What You Don't See
      • Questions to ask yourself to help you define reality.
      • Guarding Against Unrealistic Thinking:
      
      
      1. Admit My Weakness
      2. Embrace Realistic People
      3. Ask for Honesty From Others
      4. Invite Fresh Eyes to Check You Out
      
      

      Application Exercises:

      1. What kind of thinker are you?
      2. Who speaks the truth in your life?
      3. Where do you need a reality check?
      
      

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>d899e905-d4f1-4849-9707-111d634ad060Mon, 01 Aug 2022 00:15:00 -040015:49falsefull7171Leadership Gold: Get In The Zone & Stay There! [E070]Leadership Gold: Get In The Zone & Stay There!

      AutoLeap Link: https://bit.ly/3n5qW2M

      Chapter 8: Leader’s First Responsibility is to Define Reality

      You Can't Define What You Don't See

      Questions to ask yourself to help you define reality.

      Guarding Against Unrealistic Thinking:

      1. Admit My Weakness

      2. Embrace Realistic People

      3. Ask for Honesty From Others

      4. Invite Fresh Eyes to Check You Out

      Application Exercises:

      1. What kind of thinker are you?

      2. Who speaks the truth in your life?

      3. Where do you need a reality check?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Leadership Gold: Get In The Zone & Stay There!

      AutoLeap Link: https://bit.ly/3n5qW2M

      Chapter 8: Leader’s First Responsibility is to Define Reality

      You Can't Define What You Don't See

      Questions to ask yourself to help you define reality.

      Guarding Against Unrealistic Thinking:

      1. Admit My Weakness

      2. Embrace Realistic People

      3. Ask for Honesty From Others

      4. Invite Fresh Eyes to Check You Out

      Application Exercises:

      1. What kind of thinker are you?

      2. Who speaks the truth in your life?

      3. Where do you need a reality check?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>1427a6a2-9b23-4cdd-9f3f-797291cf374aMon, 25 Jul 2022 00:15:00 -040016:04falsefull7070Production Apprentice Program for Auto Shops [E069]Production Apprentice Program for Auto Shops

      AutoLeap Link: https://bit.ly/3n5qW2M

      Why a Production Apprentice….

      1. We have to start somewhere and change the stigma etc….of just a lube tech

      2. We have to get these folks in a production mindset

      3. We have to make sure that our current producers are producing and the best way to do that is to eliminate the stops and starts that make them unproductive.

      4. One of the top two reasons why people leave when asked on exit interviews is because they didn’t receive the training they thought they were going to get or they didn’t understand what their future looked like.

      Production Apprentice Daily Tasks:

      • Make sure that everyone is set up for success every day.
      • Walk in with a positive Can-Do attitude! We have no place for Can’t-Do’s in our business.
      • Make sure to pull out all vehicles not needed in the shop.
      • Make sure that your area is cleaned and ready to go.
      • Check-in with the supervisor to see what is pressing and important and what direction you should move first. What is your daily schedule?
      • Check with the supervisor for the To Do List for the day.
      • To end the day make sure the shop is clean and ready for the following day.
      
      ]]>Production Apprentice Program for Auto Shops

      AutoLeap Link: https://bit.ly/3n5qW2M

      Why a Production Apprentice….

      1. We have to start somewhere and change the stigma etc….of just a lube tech

      2. We have to get these folks in a production mindset

      3. We have to make sure that our current producers are producing and the best way to do that is to eliminate the stops and starts that make them unproductive.

      4. One of the top two reasons why people leave when asked on exit interviews is because they didn’t receive the training they thought they were going to get or they didn’t understand what their future looked like.

      Production Apprentice Daily Tasks:

      • Make sure that everyone is set up for success every day.
      • Walk in with a positive Can-Do attitude! We have no place for Can’t-Do’s in our business.
      • Make sure to pull out all vehicles not needed in the shop.
      • Make sure that your area is cleaned and ready to go.
      • Check-in with the supervisor to see what is pressing and important and what direction you should move first. What is your daily schedule?
      • Check with the supervisor for the To Do List for the day.
      • To end the day make sure the shop is clean and ready for the following day.
      
      ]]>10530ea6-9f15-4366-91e1-bc30d44f0b1eMon, 18 Jul 2022 00:15:00 -040020:01falsefull6969Leadership Gold - The Best Leaders are Listeners [E068]Leadership Gold - The Best Leaders are Listeners

      AutoLeap Link: https://bit.ly/3n5qW2M

      The Best Leaders Are Listeners

      Why Listeners Are More Effective Leaders

      1. Understanding People Precedes Leading Them

      2. Listening Is The Best Way to Learn

      3. Listening Can Keep Problems from Escalating

      4. Listening Establishes Trust

      5. Listening Can Improve the Organization

      Application Exercises:

      1. Give Yourself A Listening Audit

      2. Who Doesn't Feel Listened to?

      3. What people have you neglected to seek out?

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Leadership Gold - The Best Leaders are Listeners

      AutoLeap Link: https://bit.ly/3n5qW2M

      The Best Leaders Are Listeners

      Why Listeners Are More Effective Leaders

      1. Understanding People Precedes Leading Them

      2. Listening Is The Best Way to Learn

      3. Listening Can Keep Problems from Escalating

      4. Listening Establishes Trust

      5. Listening Can Improve the Organization

      Application Exercises:

      1. Give Yourself A Listening Audit

      2. Who Doesn't Feel Listened to?

      3. What people have you neglected to seek out?

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>5d3fb89e-0608-4503-9a29-d7c503e72d99Mon, 11 Jul 2022 00:15:00 -040019:12falsefull6868Leadership Gold: Follow Your Passion [E067]AutoLeap Link: https://bit.ly/3n5qW2M

      Follow Your Passion, Creating A Breakthrough, Forget the Money, Follow Your Passion.

      Application Exercise:

      1. What is your true passion?

      2. How much passion do you have for your current work?

      3. How can you follow your passion?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>AutoLeap Link: https://bit.ly/3n5qW2M

      Follow Your Passion, Creating A Breakthrough, Forget the Money, Follow Your Passion.

      Application Exercise:

      1. What is your true passion?

      2. How much passion do you have for your current work?

      3. How can you follow your passion?

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>6919501d-ff91-4793-9ff3-fd3465a745c8Mon, 04 Jul 2022 00:15:00 -040014:07falsefull6767Scorecard For Success [E066]Link for AutoLeap: https://bit.ly/3n5qW2M

      Scorecard for Success - Chris Cotton Weekly Blitz

      What is a Scorecard for Success?

      Step 1: This first step, in the beginning, is to begin!

      Step 2: Identify 5-Scorecard Categories and a maximum of 3 scorecards.

      Step 3: Put a weekly goal on each category.

      Step 4: Assign each goal to a department and the team members in that department.

      Step 5: Assign a Scorecard keeper.

      Step 6: Use the Scorecard each week.

      Step 7: Review the Scorecard.

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Link for AutoLeap: https://bit.ly/3n5qW2M

      Scorecard for Success - Chris Cotton Weekly Blitz

      What is a Scorecard for Success?

      Step 1: This first step, in the beginning, is to begin!

      Step 2: Identify 5-Scorecard Categories and a maximum of 3 scorecards.

      Step 3: Put a weekly goal on each category.

      Step 4: Assign each goal to a department and the team members in that department.

      Step 5: Assign a Scorecard keeper.

      Step 6: Use the Scorecard each week.

      Step 7: Review the Scorecard.

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>43f5929b-4cc0-4865-a532-dbb4246358c2Mon, 27 Jun 2022 00:15:00 -040011:37falsefull6666Stop Putting Yourself Last [E065]Link for AutoLeap: https://bit.ly/3n5qW2M

      Stop Putting Yourself Last - Chris Cotton Weekly Blitz

      1. Stop Being the Martyr

      2. The Trouble with Selflessness (more concerned with the needs of others)

      3. How Selflessness Becomes an Excuse

      4. Finding the Balance

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Link for AutoLeap: https://bit.ly/3n5qW2M

      Stop Putting Yourself Last - Chris Cotton Weekly Blitz

      1. Stop Being the Martyr

      2. The Trouble with Selflessness (more concerned with the needs of others)

      3. How Selflessness Becomes an Excuse

      4. Finding the Balance

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>d7ccc85d-124c-4ba1-b77a-e8bb56e73dc0Mon, 20 Jun 2022 00:15:00 -040013:09falsefull6565Leadership Gold: You Know You're Out Front When [E064]Leadership Gold: You Know You're Out Front When ...

      Link for AutoLeap: https://bit.ly/3n5qW2M

      How do YOU handle criticism?

      How to Hold Up Under Criticism:

      1. Know Yourself

      2. Change Yourself

      3. Accept Yourself

      4. Forget Yourself

      Application Exercises:

      1. What are your deficiencies?

      2. How secure are you as a leader?

      3. How can you properly process criticism?

      
      

      Mentoring Moment:

      Observe how others handle criticism and share your feedback with them!

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Leadership Gold: You Know You're Out Front When ...

      Link for AutoLeap: https://bit.ly/3n5qW2M

      How do YOU handle criticism?

      How to Hold Up Under Criticism:

      1. Know Yourself

      2. Change Yourself

      3. Accept Yourself

      4. Forget Yourself

      Application Exercises:

      1. What are your deficiencies?

      2. How secure are you as a leader?

      3. How can you properly process criticism?

      
      

      Mentoring Moment:

      Observe how others handle criticism and share your feedback with them!

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>d3fe93a8-3ba9-4e88-a194-2c45358f7768Mon, 13 Jun 2022 00:15:00 -040018:29falsefull6464Defining Moments Define Your Leadership [E063]Defining Moments Define Your Leadership

      Link for AutoLeap: https://bit.ly/3n5qW2M

      Defining Moments Define Your Leadership

      1. Defining Moments Show Us Who We Really Are.

      
      

      2. Defining moments declare to others who we are.

      
      

      3. Defining moments determine who we will become.

      
      

      4. Reflect on defining moments from the past.

      
      

      5. Prepare for future defining moments.

      
      

      6. Make the Most of defining moments in the present.

      
      

      Application Exercises:

      1. What is your track record?

      2. How are you managing your decisions?

      3. How prepared are you for your future defining moments?

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Defining Moments Define Your Leadership

      Link for AutoLeap: https://bit.ly/3n5qW2M

      Defining Moments Define Your Leadership

      1. Defining Moments Show Us Who We Really Are.

      
      

      2. Defining moments declare to others who we are.

      
      

      3. Defining moments determine who we will become.

      
      

      4. Reflect on defining moments from the past.

      
      

      5. Prepare for future defining moments.

      
      

      6. Make the Most of defining moments in the present.

      
      

      Application Exercises:

      1. What is your track record?

      2. How are you managing your decisions?

      3. How prepared are you for your future defining moments?

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>b2c50d18-d784-411a-b510-a79216864405Mon, 06 Jun 2022 00:15:00 -040020:11falsefull6363The Value of Exit InterviewsWe’re talking Exit interviews. Some shop owners do them religiously. Some don’t want to face the music. Some don’t know what to do in an exit interview. Is it a smart time not to burn a bridge? Is there a format to follow? We are going to attempt to answer these questions and more in today’s Town Hall Academy. You can learn a lot about yourself and your company in exit interviews.Watch the Episode on YouTube

      
      

      Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HEREMatt Fanslow Podcast: Diagnosing the Aftermarket A to Z

      
      

      • Chris Cotton, AutoFix Auto Shop Coaching and the Chris Cotton Weekly Blitz PodcastKey Talking Points
      • Think of it as information gathering.  We think nothing of gathering information to go about repairing a vehicle, be it a customer interview, service information search, or data collection via a scan tool or scope, or meter.  It's getting more and more common to ask clients for reviews.  We want good reviews on our sites, or on Google or Facebook and we want bad reviews to go to us immediately so they can be rectified and hopefully earn a "good" review.
      • 
        
      • 
        
      • People leave people, not companies
      • 
        
      • 
        
      • Winning sports team- winning is a salve for everything
      • 
        
      • 
        
      • If a soon-to-be or former employee just doesn't want to talk to you about their time with you, it may be a sign that your "open door policy" isn't nearly as open as you thought.
      • 
        
      • 
        
      • Your role in an exit interview, as the owner or manager, is to shut up and listen.  Ask questions.  The only statements you really should be making is maybe clearing up real misunderstandings, earnestly asking questions, and thanking them for their time with you working AND talking to you. 
      • 
        
      • 
        
      • Take the information and try very hard to look at it purely at face value, and then after a day or two or a week, come back to it and try to put yourself in their shoes/boots and read between the lines.  Don't let your imagination get too crazy, but with those two perspectives, you should be able to extract information that is true and applicable to improving your business and work environment.
      • 
        
      • 
        
      • There are not enough exit interviews done
      • 
        
      • 
        
      • We value customer reviews why not employees on an exit interview
      • 
        
      • 
        
      • The company should have a formal policy regarding exit interviewing. Must have a policy and or procedure. The same list of questions for all departing employees etc....
      • 
        
      • 
        
      • Not emotional.....hard part about smaller businesses is that the direct report usually does the interview, if at all possible have a neutral party conduct the interview, you can even outsource it if it fits in your budget to do so 
      • 
        
      • 
        
      • if you think of this in marketing terms this is a retention tool, not an acquisition tool. You need to listen to the employees as they leave and then think about your current employees, how can you use the information gathered in order to keep the employees you have
      • 
        
      • 
        
      • top 2 reasons for leaving repair shops is lack of accountability and employee not knowing what their future holds/training plan or lack of one.
      • 
        
      
      

      Connect with the Podcast

      
      

      Aftermarket Radio Network

      
      

      Subscribe on YouTube

      
      

      Visit us on the Web

      
      

      Follow on Facebook

      
      

      Become an Insider

      
      

      Buy me a coffee

      
      

      Important Books

      
      

      Check out today's partners:

      
      

      
      

      More Time. More Profit. Shop-Ware Shop Management getshopware.com

      
      

      ]]>We’re talking Exit interviews. Some shop owners do them religiously. Some don’t want to face the music. Some don’t know what to do in an exit interview. Is it a smart time not to burn a bridge? Is there a format to follow? We are going to attempt to answer these questions and more in today’s Town Hall Academy. You can learn a lot about yourself and your company in exit interviews.Watch the Episode on YouTube

      
      

      Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HEREMatt Fanslow Podcast: Diagnosing the Aftermarket A to Z

      
      

      • Chris Cotton, AutoFix Auto Shop Coaching and the Chris Cotton Weekly Blitz PodcastKey Talking Points
      • Think of it as information gathering.  We think nothing of gathering information to go about repairing a vehicle, be it a customer interview, service information search, or data collection via a scan tool or scope, or meter.  It's getting more and more common to ask clients for reviews.  We want good reviews on our sites, or on Google or Facebook and we want bad reviews to go to us immediately so they can be rectified and hopefully earn a "good" review.
      • 
        
      • 
        
      • People leave people, not companies
      • 
        
      • 
        
      • Winning sports team- winning is a salve for everything
      • 
        
      • 
        
      • If a soon-to-be or former employee just doesn't want to talk to you about their time with you, it may be a sign that your "open door policy" isn't nearly as open as you thought.
      • 
        
      • 
        
      • Your role in an exit interview, as the owner or manager, is to shut up and listen.  Ask questions.  The only statements you really should be making is maybe clearing up real misunderstandings, earnestly asking questions, and thanking them for their time with you working AND talking to you. 
      • 
        
      • 
        
      • Take the information and try very hard to look at it purely at face value, and then after a day or two or a week, come back to it and try to put yourself in their shoes/boots and read between the lines.  Don't let your imagination get too crazy, but with those two perspectives, you should be able to extract information that is true and applicable to improving your business and work environment.
      • 
        
      • 
        
      • There are not enough exit interviews done
      • 
        
      • 
        
      • We value customer reviews why not employees on an exit interview
      • 
        
      • 
        
      • The company should have a formal policy regarding exit interviewing. Must have a policy and or procedure. The same list of questions for all departing employees etc....
      • 
        
      • 
        
      • Not emotional.....hard part about smaller businesses is that the direct report usually does the interview, if at all possible have a neutral party conduct the interview, you can even outsource it if it fits in your budget to do so 
      • 
        
      • 
        
      • if you think of this in marketing terms this is a retention tool, not an acquisition tool. You need to listen to the employees as they leave and then think about your current employees, how can you use the information gathered in order to keep the employees you have
      • 
        
      • 
        
      • top 2 reasons for leaving repair shops is lack of accountability and employee not knowing what their future holds/training plan or lack of one.
      • 
        
      
      

      Connect with the Podcast

      
      

      Aftermarket Radio Network

      
      

      Subscribe on YouTube

      
      

      Visit us on the Web

      
      

      Follow on Facebook

      
      

      Become an Insider

      
      

      Buy me a coffee

      
      

      Important Books

      
      

      Check out today's partners:

      
      

      
      

      More Time. More Profit. Shop-Ware Shop Management getshopware.com

      
      

      ]]>e9d58964-4950-4ea3-9904-b57fb144cabeThu, 02 Jun 2022 00:15:00 -040043:11falsebonusWe’re talking Exit interviews. Some shop owners do them religiously. Some don’t want to face the music. Some don’t know what to do in an exit interview. Is it a smart time not to burn a bridge? Is there a format to follow? We are going to attempt to answer these questions and more in today’s Town Hall Academy. You can learn a lot about yourself and your company in exit interviews.Are You Coachable? [E062]Are You Coachable

      AutoLeap Link: https://bit.ly/3n5qW2M

      8 Point Check on Your Coachability . . Which of these are true and to what extent?

      1. I usually allow my manager and others to complete their sentences before responding.

      2. When I’m given feedback/ criticism, I usually think about it before responding, waiting

      just a bit.

      
      

      3. When I’m given feedback/ criticism, I rarely find myself defending a position or action immediately.

      
      

      4. When I’m given feedback/ criticism, I ask questions about it in order to try to better

      understand it. (A good sign.)

      
      

      5. I feel my work’s purpose is to serve my external customers.

      
      

      6. I feel my work’s purpose is to serve my internal customers (managers, colleagues, other

      departments).

      
      

      7. I’ve changed/ revised my position/ approach because of the advice of another individual.

      8. My manager invests time in my professional development (If s/he doesn’t, it might be

      because of a perception that you’re uncoachable).

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Are You Coachable

      AutoLeap Link: https://bit.ly/3n5qW2M

      8 Point Check on Your Coachability . . Which of these are true and to what extent?

      1. I usually allow my manager and others to complete their sentences before responding.

      2. When I’m given feedback/ criticism, I usually think about it before responding, waiting

      just a bit.

      
      

      3. When I’m given feedback/ criticism, I rarely find myself defending a position or action immediately.

      
      

      4. When I’m given feedback/ criticism, I ask questions about it in order to try to better

      understand it. (A good sign.)

      
      

      5. I feel my work’s purpose is to serve my external customers.

      
      

      6. I feel my work’s purpose is to serve my internal customers (managers, colleagues, other

      departments).

      
      

      7. I’ve changed/ revised my position/ approach because of the advice of another individual.

      8. My manager invests time in my professional development (If s/he doesn’t, it might be

      because of a perception that you’re uncoachable).

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>e15f08ab-7999-430a-a3e9-2e9ca6442f21Mon, 30 May 2022 00:15:00 -040008:56falsefull6262Leadership Gold - Chapter 2 - The Toughest Person to Lead [E061]Please take a minute to check out our sponsor, AutoLeap: https://bit.ly/3n5qW2M

      Leadership Gold, Chapter Two; The Toughest Person to Lead is Yourself!

      1. Judging Yourself:

      a. We don't see ourselves as we see others.

      b. We are harder on others than we are on oursleves.

      2. Keys to Leading Yourself

      a. Learn Followership

      b. Develop Self Discipline

      c. Practice Patience

      d. Seek Accountability

      
      

      Accountability Exercises:

      1. How Clearly do you see yourself?

      2. Where do you need to grow?

      3. How well do you take advice?

      
      

      Mentoring Moment:

      Conversations with your employees.

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Please take a minute to check out our sponsor, AutoLeap: https://bit.ly/3n5qW2M

      Leadership Gold, Chapter Two; The Toughest Person to Lead is Yourself!

      1. Judging Yourself:

      a. We don't see ourselves as we see others.

      b. We are harder on others than we are on oursleves.

      2. Keys to Leading Yourself

      a. Learn Followership

      b. Develop Self Discipline

      c. Practice Patience

      d. Seek Accountability

      
      

      Accountability Exercises:

      1. How Clearly do you see yourself?

      2. Where do you need to grow?

      3. How well do you take advice?

      
      

      Mentoring Moment:

      Conversations with your employees.

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>24733844-d4ec-44a6-823c-016669c9a260Mon, 23 May 2022 00:15:00 -040022:38falsefull6161Leadership Gold - Chapter One - Lonely at the Top [E060]Leadership Gold - Chapter One - Chris Cotton Weekly Blitz

      Please go to: https://bit.ly/3n5qW2M to check out our sponsor, AutoLeap!

      1. Loneliness is NOT a leadership issue!

      2. No one ever got to the top alone!

      3. Avoid positional thinking.

      4. Understand that you are in the people business.

      5. Application Exercises:

      6. Mentoring Moment

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Leadership Gold - Chapter One - Chris Cotton Weekly Blitz

      Please go to: https://bit.ly/3n5qW2M to check out our sponsor, AutoLeap!

      1. Loneliness is NOT a leadership issue!

      2. No one ever got to the top alone!

      3. Avoid positional thinking.

      4. Understand that you are in the people business.

      5. Application Exercises:

      6. Mentoring Moment

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>7482ef23-5892-47e4-93cc-f42ef4eba65fMon, 16 May 2022 00:15:00 -040022:12falsefull6060Pet Peeves from Coach Chris Cotton [E059]Click Here for more information from our sponsor: https://bit.ly/3n5qW2M

      1. Dirty Parking Lot, Weeds, No Striping, where do your employees, trash can??

      2. Lighting and signage

      3. Building needs painted, updated, benches, signage for after hours drop off etc…

      4. Windows washed, door clean, no handprints

      5. Information on the door correct (google my business information correct)

      6. Contact us…………

      7. Bathroom, public, clean, if you have a specific one for ladies do they have a place to hang up a purse and coat.

      8. Stand up when people come into the business, for crying out loud look up and acknowledge the people

      9. Telephone on hold…………ask and then wait for an answer.

      10. Waiting area nice and neat, wifi code correct and noticeable

      11. No nasty signs: short staffed signs…stop,

      12. Smile be nice………..

      13. A shop environment that your daughter/wife/mother would go into and feel comfortable

      Coach Chris Cotton

      Email Chris: chris@autofixsos.com

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      ]]>Click Here for more information from our sponsor: https://bit.ly/3n5qW2M

      1. Dirty Parking Lot, Weeds, No Striping, where do your employees, trash can??

      2. Lighting and signage

      3. Building needs painted, updated, benches, signage for after hours drop off etc…

      4. Windows washed, door clean, no handprints

      5. Information on the door correct (google my business information correct)

      6. Contact us…………

      7. Bathroom, public, clean, if you have a specific one for ladies do they have a place to hang up a purse and coat.

      8. Stand up when people come into the business, for crying out loud look up and acknowledge the people

      9. Telephone on hold…………ask and then wait for an answer.

      10. Waiting area nice and neat, wifi code correct and noticeable

      11. No nasty signs: short staffed signs…stop,

      12. Smile be nice………..

      13. A shop environment that your daughter/wife/mother would go into and feel comfortable

      Coach Chris Cotton

      Email Chris: chris@autofixsos.com

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      ]]>fbfcfc8f-3f26-4517-b0cd-8929ddde33c9Mon, 09 May 2022 00:15:00 -040018:58falsefull5959Developing Your Auto Repair Shop Culture [E058]Click the link to visit AutoLeaps site: https://bit.ly/3n5qW2M

      Here are the bullet points of what we are going to talk about this morning:

      • The importance of having a strong organizational culture.
      • The shop owners' role in fostering a high-performance culture.
      • Definitions of organizational culture.
      • Factors that shape an organization's culture.
      • Considerations in creating and managing organizational culture.
      • Practices to ensure the continuity and success of an organization's culture.
      • Communications, metrics, for your repair shop'sCoach Chris Cotton
      
      

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      • Email Chris: chris@autofixsos.com success
      
      ]]>Click the link to visit AutoLeaps site: https://bit.ly/3n5qW2M

      Here are the bullet points of what we are going to talk about this morning:

      • The importance of having a strong organizational culture.
      • The shop owners' role in fostering a high-performance culture.
      • Definitions of organizational culture.
      • Factors that shape an organization's culture.
      • Considerations in creating and managing organizational culture.
      • Practices to ensure the continuity and success of an organization's culture.
      • Communications, metrics, for your repair shop'sCoach Chris Cotton
      
      

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      • Email Chris: chris@autofixsos.com success
      
      ]]>79d021e5-84ad-40d3-8b26-266d30e6ebaaMon, 02 May 2022 00:15:00 -040033:42falsefull585810 Steps to Auto Repair Shop Business Evaluation [E057]10 Steps to Auto Repair Shop Business Evaluation

      Please click our sponsor link from AutoLeap to learn more information about their great shop management system: https://bit.ly/3n5qW2M

      1. Reputation of Shop–Google My Business, Interview Vendors that they use, Website……..Mystery Shop

      2. What role is the owner currently performing in the business? What about a spouse in the business?

      3. Website, Social Media, advertising

      4. What do the business financials look like?

      5. What type of POS do they use? Do they have one?

      6. Are they using current technology? DVI’s, Cloud-based POS,

      7. What does their equipment look like? Do they have an updated list? Items that are supposed to be inspected–have they been done and is it up to date? Do they have an accurate inventory?

      8. Processes and Procedures…..

      9. What does their cash flow look like?

      10. What is the quality of their current employees?

      11. Accounts Receivable vs. Accounts Payable

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>10 Steps to Auto Repair Shop Business Evaluation

      Please click our sponsor link from AutoLeap to learn more information about their great shop management system: https://bit.ly/3n5qW2M

      1. Reputation of Shop–Google My Business, Interview Vendors that they use, Website……..Mystery Shop

      2. What role is the owner currently performing in the business? What about a spouse in the business?

      3. Website, Social Media, advertising

      4. What do the business financials look like?

      5. What type of POS do they use? Do they have one?

      6. Are they using current technology? DVI’s, Cloud-based POS,

      7. What does their equipment look like? Do they have an updated list? Items that are supposed to be inspected–have they been done and is it up to date? Do they have an accurate inventory?

      8. Processes and Procedures…..

      9. What does their cash flow look like?

      10. What is the quality of their current employees?

      11. Accounts Receivable vs. Accounts Payable

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>30aa8f9e-0483-4c69-9ae9-b15ce41626e7Mon, 25 Apr 2022 00:15:00 -040017:17falsefull5757Catching up with Shop Marketing Pros - Kim and Brian Walker [E056]Catching up with Shop Marketing Pros - Kim and Brian Walker

      Sponsored by: Click here to check out AutoLeap: https://bit.ly/3n5qW2M

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Catching up with Shop Marketing Pros - Kim and Brian Walker

      Sponsored by: Click here to check out AutoLeap: https://bit.ly/3n5qW2M

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>37e68c72-4f1a-42c4-a0f8-af8a3d01f99bMon, 18 Apr 2022 00:15:00 -040050:08falsefull5656Help for Small Struggling Auto Repair Shops [E055]Please check out AutoLeap: https://bit.ly/3n5qW2M

      1. Get your finances in order! Make them readable and learn what the business’s numbers are telling you.

      2. Separate your business money from your personal money.

      3. Income statement/ p or l—generate one!

      4. Stop making paper invoices! Get a cloud based POS system.

      5. Set Goals

      6. Hold employees accountable!

      7. Align your car count with business needs.

      8. DVI’s are a must!

      9. Pay Plans

      10. Align for Profits! Make sure the business can generate what it needs in order to be successful!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Please check out AutoLeap: https://bit.ly/3n5qW2M

      1. Get your finances in order! Make them readable and learn what the business’s numbers are telling you.

      2. Separate your business money from your personal money.

      3. Income statement/ p or l—generate one!

      4. Stop making paper invoices! Get a cloud based POS system.

      5. Set Goals

      6. Hold employees accountable!

      7. Align your car count with business needs.

      8. DVI’s are a must!

      9. Pay Plans

      10. Align for Profits! Make sure the business can generate what it needs in order to be successful!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>0e52a530-e2da-44f1-8e2a-d2c940dfbfacMon, 11 Apr 2022 00:15:00 -040019:18falsefull5555Catching Up with Chris Cotton [E054]AutoLeap Link: https://bit.ly/3n5qW2M

      1. 8,000 miles driven so far this year!

      2. Shop Visits in: Tucson, Plano, Albuquerque

      3. Big Bend National Park

      4. Service Center Scholars Meeting in Tucson

      5. WorldPac STX 2022 in Orlando

      6. ServiceUP Repair Cloud

      7. Weekly Blitz Podcast

      8. #grindpositivity

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>AutoLeap Link: https://bit.ly/3n5qW2M

      1. 8,000 miles driven so far this year!

      2. Shop Visits in: Tucson, Plano, Albuquerque

      3. Big Bend National Park

      4. Service Center Scholars Meeting in Tucson

      5. WorldPac STX 2022 in Orlando

      6. ServiceUP Repair Cloud

      7. Weekly Blitz Podcast

      8. #grindpositivity

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>6deaf7d1-f15d-4fd8-8808-795259152580Mon, 04 Apr 2022 00:15:00 -040016:34falsefull5454Time Blocking - Gain Control of Your Calendar - Chris Cotton [E053]Time Blocking - Gain Control of Your Calendar - Chris Cotton

      AutoLeap: https://bit.ly/3n5qW2M

      • Every day, we juggle competing demands on our time and, as a result, experience more chaos than clarity.
      • Luckily, there’s a solution: time blocking. This is a terminology change for me, I’ve always called it making appointments with myself but time blocking is the correct verbiage,
      • With time blocking, you can gain control of your calendar in order to focus on what truly matters to you and the business. Time blocking can help you align your attention with your intentions, so you always prioritize the right work at the right time. What is time blocking?
      • Time blocking is a time management strategy where you schedule out every part—and I mean every part—of your day. With time blocking, you’re effectively breaking the work week into bite-sized time slots where you check your email, work on projects, take a break, or even exercise.
      • Like most time management strategies, time blocking is a way for you to reclaim your day and get a better sense of where your time is actually going. By scheduling blocks of work, you can not only ensure you’re completing your important tasks, but also make sure you’re setting aside time for rest and self-care.
      
      

      How time blocking works:

      • To create a time block, group like tasks and schedule a block of time to work on those tasks. There are two main fundamentals of time blocking:
      • Visually scheduling time blocks on your calendar, so your work can’t be interrupted or scheduled over.
      • Grouping like tasks into one concentrated block of time.
      
      

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Time Blocking - Gain Control of Your Calendar - Chris Cotton

      AutoLeap: https://bit.ly/3n5qW2M

      • Every day, we juggle competing demands on our time and, as a result, experience more chaos than clarity.
      • Luckily, there’s a solution: time blocking. This is a terminology change for me, I’ve always called it making appointments with myself but time blocking is the correct verbiage,
      • With time blocking, you can gain control of your calendar in order to focus on what truly matters to you and the business. Time blocking can help you align your attention with your intentions, so you always prioritize the right work at the right time. What is time blocking?
      • Time blocking is a time management strategy where you schedule out every part—and I mean every part—of your day. With time blocking, you’re effectively breaking the work week into bite-sized time slots where you check your email, work on projects, take a break, or even exercise.
      • Like most time management strategies, time blocking is a way for you to reclaim your day and get a better sense of where your time is actually going. By scheduling blocks of work, you can not only ensure you’re completing your important tasks, but also make sure you’re setting aside time for rest and self-care.
      
      

      How time blocking works:

      • To create a time block, group like tasks and schedule a block of time to work on those tasks. There are two main fundamentals of time blocking:
      • Visually scheduling time blocks on your calendar, so your work can’t be interrupted or scheduled over.
      • Grouping like tasks into one concentrated block of time.
      
      

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>306c1d44-06ad-40f6-a85d-d530e6ff53b2Mon, 28 Mar 2022 00:15:00 -040024:20falsefull5353Raising the Bar - Chris Cotton Weekly Blitz [E052]Link for AutoLeap: https://bit.ly/3n5qW2M

      Show Notes:

      I'm sure you've read articles about the importance of "culture" to shape the behaviors of your employees. One of my favorite descriptions of company culture is that it is "the invisible hand that shapes team behavior when there is no defined process or system to tell them what to do."

      But understanding the concept of culture doesn't give you a nuts and bolts path to intentionally build it. Here are seven leadership habits that I've emphasized with my business coaching clients over the past decade.

      1. Be on time, all the time.

      2. Meet your own deadlines (and take responsibility for when you can't).

      3. Clarify all action items and deliverables in writing at the end of every meeting.

      4. Clearly state what you can't commit to so that you don't lower the accountability bar in your company by missing a "phantom deliverable."

      5. "Close" the accountability loop.

      6. Ask, don't immediately solve.--Coaching Opportunity!

      7. Celebrate progress

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>Link for AutoLeap: https://bit.ly/3n5qW2M

      Show Notes:

      I'm sure you've read articles about the importance of "culture" to shape the behaviors of your employees. One of my favorite descriptions of company culture is that it is "the invisible hand that shapes team behavior when there is no defined process or system to tell them what to do."

      But understanding the concept of culture doesn't give you a nuts and bolts path to intentionally build it. Here are seven leadership habits that I've emphasized with my business coaching clients over the past decade.

      1. Be on time, all the time.

      2. Meet your own deadlines (and take responsibility for when you can't).

      3. Clarify all action items and deliverables in writing at the end of every meeting.

      4. Clearly state what you can't commit to so that you don't lower the accountability bar in your company by missing a "phantom deliverable."

      5. "Close" the accountability loop.

      6. Ask, don't immediately solve.--Coaching Opportunity!

      7. Celebrate progress

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>6f14524c-8657-4018-b160-912ea260bbc8Mon, 21 Mar 2022 00:15:00 -040022:57falsefull5252Wishbone vs Backbone - Chris Cotton Weekly Blitz [E051]Click here to go to AutoLeap: https://bit.ly/3n5qW2M

      What is Backbone?

      Marshall defines backbone as "firm and resolute character". In action, she says, it might look and feel like courage. The word "integrity" also describes someone with a strong backbone. My belief is that everyone can grow a backbone and that business is a perfect place for you to learn how.

      The Three Components of Backbone:

      According to Marshall there are three components of backbone: competence, the ability to take purposeful risks, and confidence. Each component interacts with the other.

      1. Competence. Be open to growing your ability in every aspect of your academic career, and not just knowledge of your field. Seek out help in improving your writing abilities, time management skills, and ability to deal with others, for example. Cultivate experiences that will help your competence grow. List all your talents and abilities, and be aware of how much you've accomplished in the past few years.

      2. The ability to take purposeful risks. As Marshall says, this is "the ability to engage in intelligent, purposeful ventures on behalf of your career." By taking on appropriate challenges, you will not only succeed some of the time, but you will get practice in learning how to cope with setbacks, criticism and disappointment.

      3. Confidence. This is a natural outgrowth of the first two components and will lead you to take on more challenges. Knowing that you can survive the negative consequences of the risks you have taken will actually increase your courage and self-esteem. Having more competence, of course, will make you more calmly confident in yourself and your abilities.

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>Click here to go to AutoLeap: https://bit.ly/3n5qW2M

      What is Backbone?

      Marshall defines backbone as "firm and resolute character". In action, she says, it might look and feel like courage. The word "integrity" also describes someone with a strong backbone. My belief is that everyone can grow a backbone and that business is a perfect place for you to learn how.

      The Three Components of Backbone:

      According to Marshall there are three components of backbone: competence, the ability to take purposeful risks, and confidence. Each component interacts with the other.

      1. Competence. Be open to growing your ability in every aspect of your academic career, and not just knowledge of your field. Seek out help in improving your writing abilities, time management skills, and ability to deal with others, for example. Cultivate experiences that will help your competence grow. List all your talents and abilities, and be aware of how much you've accomplished in the past few years.

      2. The ability to take purposeful risks. As Marshall says, this is "the ability to engage in intelligent, purposeful ventures on behalf of your career." By taking on appropriate challenges, you will not only succeed some of the time, but you will get practice in learning how to cope with setbacks, criticism and disappointment.

      3. Confidence. This is a natural outgrowth of the first two components and will lead you to take on more challenges. Knowing that you can survive the negative consequences of the risks you have taken will actually increase your courage and self-esteem. Having more competence, of course, will make you more calmly confident in yourself and your abilities.

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>1a1d1035-2829-40d0-8d83-5a9c4fe8d446Mon, 14 Mar 2022 00:15:00 -040020:43falsefull5151Auto Shop Profits and Cash Flow - Chris Cotton Weekly Blitz [E050]As always I want to thank AutoLeap. If you are interested in a demo please go to: https://autoleap.com/

      As a preface to todays show I would like you to go and listen to: Common Issues with Financial Statements from Hunt Demarest: https://huntdemarest.captivate.fm/episode/02

      What I Want You To Take Away:

      • Understanding why you need to put Profits First
      • Understanding why putting Profits First is Important
      • How to set up Bank Accounts
      • How to start making Allocations
      • A better understanding of your Income Statement
      • What it means when Accounts are Over & Short
      • Commitment to Implementing & when you will have it completed
      
      

      Have a great day and Rise and Grind Everybody!

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>As always I want to thank AutoLeap. If you are interested in a demo please go to: https://autoleap.com/

      As a preface to todays show I would like you to go and listen to: Common Issues with Financial Statements from Hunt Demarest: https://huntdemarest.captivate.fm/episode/02

      What I Want You To Take Away:

      • Understanding why you need to put Profits First
      • Understanding why putting Profits First is Important
      • How to set up Bank Accounts
      • How to start making Allocations
      • A better understanding of your Income Statement
      • What it means when Accounts are Over & Short
      • Commitment to Implementing & when you will have it completed
      
      

      Have a great day and Rise and Grind Everybody!

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>72d024c9-b366-4d80-955b-eab105126499Mon, 07 Mar 2022 00:15:00 -040031:03falsefull5050Don't Just Celebrate Wins - Savor Them! [E049]Link to AutoLeap: https://bit.ly/3n5qW2M

      Don't Just Celebrate Wins - Savor Them!

      1) Reminds you of the goal you set and why you set it in the first place.

      2) Reminds you that a good, focused goal-setting process works.

      
      

      3) Motivates your team to continue delivering good work.

      
      

      4) Unifies the team around a positive outcome.

      
      

      5) Reminds the team that they work for a winning organization.

      
      

      6) Forces you and your team to concentrate on the positive rather than the negative.

      
      

      7) Builds momentum for you and your team.

      
      

      8) Gets you away from mundane day-to-day tasks.

      
      

      9) Allows you to connect with colleagues and co-workers in a way that is not just work-related.

      
      

      10) Allows you to reward specific employees.

      
      

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>Link to AutoLeap: https://bit.ly/3n5qW2M

      Don't Just Celebrate Wins - Savor Them!

      1) Reminds you of the goal you set and why you set it in the first place.

      2) Reminds you that a good, focused goal-setting process works.

      
      

      3) Motivates your team to continue delivering good work.

      
      

      4) Unifies the team around a positive outcome.

      
      

      5) Reminds the team that they work for a winning organization.

      
      

      6) Forces you and your team to concentrate on the positive rather than the negative.

      
      

      7) Builds momentum for you and your team.

      
      

      8) Gets you away from mundane day-to-day tasks.

      
      

      9) Allows you to connect with colleagues and co-workers in a way that is not just work-related.

      
      

      10) Allows you to reward specific employees.

      
      

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>ca18e296-89a1-417a-988e-81b5bda03af1Mon, 28 Feb 2022 00:15:00 -040014:46falsefull4949Repairing Your Repair Shop - Phase 3 [E048]Link for AutoLeap: https://bit.ly/3n5qW2M
      • If you haven’t listened to the other episodes in the series please go back and listen to Episode 39, Series overview, Episode 41 Phase 1, Episode 44 Phase 2
      • Are You happy with the shop you have?
      • What’s Next, expansion into multiple locations?
      • Exit Planning and Strategies
      • Developing Leaders, not managers
      • Making Employees comfortable
      • Identifying a potential owner in the business
      • Insurance in the business
      • Is your REd Envelope/Yellow Envelope done?
      • 529 Plans for your children, maybe one for your employees?
      • Profit-sharing plans
      • Retirement Planning, don’t depend on the sale of the business to fund your retirement.
      • Who holds who accountable, who is taking over for you?
      
      

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>Link for AutoLeap: https://bit.ly/3n5qW2M
      • If you haven’t listened to the other episodes in the series please go back and listen to Episode 39, Series overview, Episode 41 Phase 1, Episode 44 Phase 2
      • Are You happy with the shop you have?
      • What’s Next, expansion into multiple locations?
      • Exit Planning and Strategies
      • Developing Leaders, not managers
      • Making Employees comfortable
      • Identifying a potential owner in the business
      • Insurance in the business
      • Is your REd Envelope/Yellow Envelope done?
      • 529 Plans for your children, maybe one for your employees?
      • Profit-sharing plans
      • Retirement Planning, don’t depend on the sale of the business to fund your retirement.
      • Who holds who accountable, who is taking over for you?
      
      

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>ba400dc6-dc11-4b47-99aa-cbe1a1bed619Mon, 21 Feb 2022 00:15:00 -040013:54falsefull4848Ten Year Anniversary - What I Learned - Could Have Done Better - Wisdom [E047]AutoLeap Link: https://bit.ly/3n5qW2M

      1. Women in the aftermarket auto repair industry.

      2. Embrace Zoom to meet with clients.

      3. Overpay great employees!

      4. Know the numbers cold

      5. Say no more often

      6. More Content

      7. Ability to throw out the playbook!

      8. Pay yourself first

      9. Remember and share the good, let go of the bad

      10. Don’t get involved in gossip, shut it down on the spot

      BONUS

      11. Don’t let the bad employees run off good ones

      12. Implement Auto Shop Profits and Cashflow

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>AutoLeap Link: https://bit.ly/3n5qW2M

      1. Women in the aftermarket auto repair industry.

      2. Embrace Zoom to meet with clients.

      3. Overpay great employees!

      4. Know the numbers cold

      5. Say no more often

      6. More Content

      7. Ability to throw out the playbook!

      8. Pay yourself first

      9. Remember and share the good, let go of the bad

      10. Don’t get involved in gossip, shut it down on the spot

      BONUS

      11. Don’t let the bad employees run off good ones

      12. Implement Auto Shop Profits and Cashflow

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>57ef777c-ed20-423e-876a-65936c112b80Mon, 14 Feb 2022 00:15:00 -040021:23falsefull4747Donations and Donation Programs [E046]AutoLeap Link: https://bit.ly/3n5qW2M

      1. Giving to others, making a statement—putting it out to the universe, we live in a world that is louder about negativity and quieter about positivity,

      2. Our plan for the year—give monthly

      3. Gift for January, H.E.A.T. Texas State Chapter

      4. Others we’ve given to: https://ambucs.org/ , https://warriordogfoundation.org/ give to local needs, if you can’t give money give time.

      5. 501c for Auto Repair Shops struggling from Natural Disasters

      6. Helping others, Gary Vee, Giving without expectation, but donating time without expectations, Don’t join a non-profit board for the networking, do it to actually make a difference in someone's life, https://www.youtube.com/watch?v=Do0gIzPa-f8

      7. Donation program for business

      Also, find an episode from Remarkable Results Radio speaking fo Joel Ayers from the Automotive Aftermarket Charitable Foundation Inc.

      https://remarkableresults.biz/remarkable-results-radio-podcast/e128/

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>AutoLeap Link: https://bit.ly/3n5qW2M

      1. Giving to others, making a statement—putting it out to the universe, we live in a world that is louder about negativity and quieter about positivity,

      2. Our plan for the year—give monthly

      3. Gift for January, H.E.A.T. Texas State Chapter

      4. Others we’ve given to: https://ambucs.org/ , https://warriordogfoundation.org/ give to local needs, if you can’t give money give time.

      5. 501c for Auto Repair Shops struggling from Natural Disasters

      6. Helping others, Gary Vee, Giving without expectation, but donating time without expectations, Don’t join a non-profit board for the networking, do it to actually make a difference in someone's life, https://www.youtube.com/watch?v=Do0gIzPa-f8

      7. Donation program for business

      Also, find an episode from Remarkable Results Radio speaking fo Joel Ayers from the Automotive Aftermarket Charitable Foundation Inc.

      https://remarkableresults.biz/remarkable-results-radio-podcast/e128/

      To listen to more episodes, make sure and go over to iTunes and or Spotify.

      Don't forget to rate and review us!

      
      

      Connect with Chris:

      AutoFix-Auto Shop Coaching

      www.autoshopcoaching.com

      www.aftermarketradionetwork.com

      940-400-1008

      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

      YouTube: https://bit.ly/3ClX0ae

      Email Chris: chris@autofixsos.com

      ]]>a3896030-5e04-4879-b00f-d8747fca97baMon, 07 Feb 2022 00:15:00 -040015:35falsefull4646Rocket Fuel Chapters 4 - 7 Five Rules [E045]Rocket Fuel Chapters 4 - 7 Five Rules

      AutoLeap: https://bit.ly/3n5qW2M

      Rocket Fuel Assessment: https://bit.ly/32lNxRr

      Rocket Fuel University: https://bit.ly/3GSEt5w

      Free Copy of Ultimate Guide to Auto Repair Shop Marketing: https://bit.ly/3g9eHhV

      A collection of episodes on the Entrepreneur Operating System (EOS); the overall components of Rocket Fuel. From the Remarkable Results Radio Podcast. https://bit.ly/3ISwXbq

      CHAPTER 4: THE ACCOUNTABILITY CHART The Accountability Chart is a supercharged organizational chart that forces you to be intentionally proactive about your structure, rather than reactively adapting a structure to fit your current people.

      CHAPTER 5: THE 5 RULES You need absolute core alignment in your Visionary/Integrator relationship to harness the power of the unique combination.

      RULE #1: Stay on the Same Page. This is accomplished through the Same Page Meeting.

      
      

      RULE #2: No End Runs. It’s essential for the Visionary or the Integrator to not impede the effectiveness of the other.

      
      

      RULE #3: The Integrator is the Tie Breaker. The basic rule of thumb is that the Sales Leader owns decisions on Sales issues, the Operations Leader owns Operations issues, and so on.

      
      

      RULE #4: You Are an Employee When Working “in” the Business. If you are a Visionary or an Integrator and also an Owner, you must recognize that your role as an “Owner” is very different from your role as an “Employee.”

      
      

      RULE #5: Maintain Mutual Respect. As a dynamic Visionary/Integrator duo, you must truly respect each other.

      
      

      CHAPTER 6: FINDING EACH OTHER Choosing an Integrator entails hard work and takes time. Before you begin this important search process, you must make sure you are ready to commit.

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Rocket Fuel Chapters 4 - 7 Five Rules

      AutoLeap: https://bit.ly/3n5qW2M

      Rocket Fuel Assessment: https://bit.ly/32lNxRr

      Rocket Fuel University: https://bit.ly/3GSEt5w

      Free Copy of Ultimate Guide to Auto Repair Shop Marketing: https://bit.ly/3g9eHhV

      A collection of episodes on the Entrepreneur Operating System (EOS); the overall components of Rocket Fuel. From the Remarkable Results Radio Podcast. https://bit.ly/3ISwXbq

      CHAPTER 4: THE ACCOUNTABILITY CHART The Accountability Chart is a supercharged organizational chart that forces you to be intentionally proactive about your structure, rather than reactively adapting a structure to fit your current people.

      CHAPTER 5: THE 5 RULES You need absolute core alignment in your Visionary/Integrator relationship to harness the power of the unique combination.

      RULE #1: Stay on the Same Page. This is accomplished through the Same Page Meeting.

      
      

      RULE #2: No End Runs. It’s essential for the Visionary or the Integrator to not impede the effectiveness of the other.

      
      

      RULE #3: The Integrator is the Tie Breaker. The basic rule of thumb is that the Sales Leader owns decisions on Sales issues, the Operations Leader owns Operations issues, and so on.

      
      

      RULE #4: You Are an Employee When Working “in” the Business. If you are a Visionary or an Integrator and also an Owner, you must recognize that your role as an “Owner” is very different from your role as an “Employee.”

      
      

      RULE #5: Maintain Mutual Respect. As a dynamic Visionary/Integrator duo, you must truly respect each other.

      
      

      CHAPTER 6: FINDING EACH OTHER Choosing an Integrator entails hard work and takes time. Before you begin this important search process, you must make sure you are ready to commit.

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>9a576942-eda5-4419-9439-4dba15568eaaMon, 31 Jan 2022 00:15:00 -040012:11falsefull4545Repairing Your Repair Shop - Phase 2 [E044]As you get into today’s episode, Phase 2- Repairing YOUR Auto Repair Shop, you may know someone in your network who can benefit from what I’m talking about today, please take time to share personally or through your social network.”

      AutoLeap Link: https://bit.ly/3n5qW2M

      1. Growth Mode–Productivity tracking, What’s your shop capable of doing?

      2. Employee Handbook–a mechanism to enforce the rules overall

      
      

      3. Employee Job Descriptions–Accountability

      
      

      4. Employee Pay Plans

      
      

      5. Marketing and car count, Determine if you need more cars to reach our shop's capability or just do a better job with what we already do.

      
      

      6. Auto Shop Profits and Cash Flow, Controlling your money, Identifying the percentages for your business, setting up bank accounts, making an allocation chart, making sure the accountant is on board-if not time to find another one. Start making allocations–slow and steady wins the race.

      
      

      7. Identify Key Employees, some can only get you so far, realize who those are and replace them if necessary. Keep the great ones!

      
      

      8. Training for Everyone! It’s your job as an owner to elevate the abilities of everyone in the business. Don’t be afraid of training them and having them go somewhere else…..You can’t live/run a shop in fear

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>As you get into today’s episode, Phase 2- Repairing YOUR Auto Repair Shop, you may know someone in your network who can benefit from what I’m talking about today, please take time to share personally or through your social network.”

      AutoLeap Link: https://bit.ly/3n5qW2M

      1. Growth Mode–Productivity tracking, What’s your shop capable of doing?

      2. Employee Handbook–a mechanism to enforce the rules overall

      
      

      3. Employee Job Descriptions–Accountability

      
      

      4. Employee Pay Plans

      
      

      5. Marketing and car count, Determine if you need more cars to reach our shop's capability or just do a better job with what we already do.

      
      

      6. Auto Shop Profits and Cash Flow, Controlling your money, Identifying the percentages for your business, setting up bank accounts, making an allocation chart, making sure the accountant is on board-if not time to find another one. Start making allocations–slow and steady wins the race.

      
      

      7. Identify Key Employees, some can only get you so far, realize who those are and replace them if necessary. Keep the great ones!

      
      

      8. Training for Everyone! It’s your job as an owner to elevate the abilities of everyone in the business. Don’t be afraid of training them and having them go somewhere else…..You can’t live/run a shop in fear

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>ae49dabb-62d8-4acc-9876-2584a11e5d6bMon, 24 Jan 2022 00:15:00 -040015:56falsefull4444Challenge - Give Great Phone [E043]Does everyone remember the receptionist on ghostbusters?

      AutoLeap Link: https://bit.ly/3n5qW2M

      When I started thinking about this episode I went back to an old slide deck that I put together and I want to share some random bullet points from it:

      1. What I see most often in small businesses is that we rush to hire and then fail to follow up with employee training.

      2. We put new hires on the phone not knowing if they know how they talk to customers. Why aren’t we following up on what the new hires say to the customers?

      3. By not praising and rewarding them on what they did right we are teaching and training them poor customer service. Your employees don’t know what they don’t know!

      4. Locate and identify small problems before they become bad habits

      Identify training and operational weaknesses

      Identify opportunities to serve customers more effectively than the competition

      5. Link incentives to performance—don’t punish people for doing things wrong, you coach them through that part of things, reward them for doing right.

      Great ways to identify this is by Mystery Shopping and Auditing phone calls. https://bit.ly/3ze561S

      The only thing that separates your business from others is customer service, that type of service doesn’t happen by accident. Train yourself and your employees to excel and the results will amaze you!

      Steps for Giving Great Phone:

      1. When you hire, make role playing the phone part of your hiring process.

      
      

      2. On the employees first day give them the script for answering the phone and then have them practice it.

      
      

      3. Then only have them answer the phone for an amount of time and do nothing else! A lot of times we just put people in their seats and say here's the phone, the pos good luck and then we get upset because they don’t know how we want them to do it, because we never told them….

      
      

      4. Next we present them with the other scripts and practice, then start letting them work with customers in that way, all the while, recording, coaching, and rewarding them doing the right things.

      
      

      5. One last thing, when you go through the role play on how to greet a customer, have them pretend it’s their long lost buddy from high school, great big smile, the feeling should be how the hell you've been and I can’t believe I’m seeing you now…………Your job should be fun, make it fun for the customer and the employee and you will be blessed in so many ways you can’t even begin to imagine.

      Shout out to New Zealand!

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>Does everyone remember the receptionist on ghostbusters?

      AutoLeap Link: https://bit.ly/3n5qW2M

      When I started thinking about this episode I went back to an old slide deck that I put together and I want to share some random bullet points from it:

      1. What I see most often in small businesses is that we rush to hire and then fail to follow up with employee training.

      2. We put new hires on the phone not knowing if they know how they talk to customers. Why aren’t we following up on what the new hires say to the customers?

      3. By not praising and rewarding them on what they did right we are teaching and training them poor customer service. Your employees don’t know what they don’t know!

      4. Locate and identify small problems before they become bad habits

      Identify training and operational weaknesses

      Identify opportunities to serve customers more effectively than the competition

      5. Link incentives to performance—don’t punish people for doing things wrong, you coach them through that part of things, reward them for doing right.

      Great ways to identify this is by Mystery Shopping and Auditing phone calls. https://bit.ly/3ze561S

      The only thing that separates your business from others is customer service, that type of service doesn’t happen by accident. Train yourself and your employees to excel and the results will amaze you!

      Steps for Giving Great Phone:

      1. When you hire, make role playing the phone part of your hiring process.

      
      

      2. On the employees first day give them the script for answering the phone and then have them practice it.

      
      

      3. Then only have them answer the phone for an amount of time and do nothing else! A lot of times we just put people in their seats and say here's the phone, the pos good luck and then we get upset because they don’t know how we want them to do it, because we never told them….

      
      

      4. Next we present them with the other scripts and practice, then start letting them work with customers in that way, all the while, recording, coaching, and rewarding them doing the right things.

      
      

      5. One last thing, when you go through the role play on how to greet a customer, have them pretend it’s their long lost buddy from high school, great big smile, the feeling should be how the hell you've been and I can’t believe I’m seeing you now…………Your job should be fun, make it fun for the customer and the employee and you will be blessed in so many ways you can’t even begin to imagine.

      Shout out to New Zealand!

      
      

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      940-400-1008

      Email Chris: chris@autofixsos.com

      ]]>03b54a06-99de-46d5-9cce-117872e3b45eMon, 17 Jan 2022 00:15:00 -040018:54falsefull4343Rocket Fuel Chapters 1 - 3 - Visionary and Integrator [E042]Chapter 1-The Visionary

      If you are a visionary you are entrepreneurial, a creator, and most likely you founded your company. You are an Idea generator, You have lots of ideas. As an idea generator, you probably have 10 new ideas per week and sometimes maybe 10 per day. Many of them might not be good and or not fit with the company’s focus, some might even be dangerous but in the end, some are absolutely brilliant! Those few great ideas keep the business growing and as the person that has/creates those ideas you are priceless to the business!

      Chapter 2- The Integrator

      Integrator is one who integrates, they harmoniously unite the major functions of a business, they are the conductor and keep the train running on time, they also create focus, accountability, and alignment.

      An Integrator’s role and skills are unique, they are the glue and the visionary’s right hand, they beat the drum and make sure everything gets accomplished they are referred to as the inside man or inside woman. Do you have an integrator in your organization? Are you the Integrator?

      Chapter 3- The Relationship

      The 2 roles are a complementary force coming together to form a system where the whole is greater than the parts, one without the other is doomed, together they create and the interaction evolves and they transform each other via complement, I want you to think of a rope with two twisted strands.

      Click here for more information about AutoLeap: https://bit.ly/3n5qW2M

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      580-491-3519

      Email Chris: chris@autofixsos.com

      ]]>Chapter 1-The Visionary

      If you are a visionary you are entrepreneurial, a creator, and most likely you founded your company. You are an Idea generator, You have lots of ideas. As an idea generator, you probably have 10 new ideas per week and sometimes maybe 10 per day. Many of them might not be good and or not fit with the company’s focus, some might even be dangerous but in the end, some are absolutely brilliant! Those few great ideas keep the business growing and as the person that has/creates those ideas you are priceless to the business!

      Chapter 2- The Integrator

      Integrator is one who integrates, they harmoniously unite the major functions of a business, they are the conductor and keep the train running on time, they also create focus, accountability, and alignment.

      An Integrator’s role and skills are unique, they are the glue and the visionary’s right hand, they beat the drum and make sure everything gets accomplished they are referred to as the inside man or inside woman. Do you have an integrator in your organization? Are you the Integrator?

      Chapter 3- The Relationship

      The 2 roles are a complementary force coming together to form a system where the whole is greater than the parts, one without the other is doomed, together they create and the interaction evolves and they transform each other via complement, I want you to think of a rope with two twisted strands.

      Click here for more information about AutoLeap: https://bit.ly/3n5qW2M

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      580-491-3519

      Email Chris: chris@autofixsos.com

      ]]>73dfb87c-1ed4-444c-8597-4eb5d3f1ab4eMon, 10 Jan 2022 00:15:00 -040022:09falsefull4242Phase 1 - Repairing Your Auto Repair Shop - Chris Cotton Weekly Blitz [E041]Repairing Your Auto Repair Shop - Chris Cotton Weekly Blitz 041

      You've realized it's time to make a change and now it's time to put in the work/rise and grind! you didn’t get here overnight!

      1. Start at the beginning: Income Statement-This is how we check the margins, true scorecard for success! Has to be organized in a way that is readable, 5 areas of Income: Labor, Parts, Tires, Sublet, Shop Supplies. You have to have offsetting categories for COGS. Email me for a link of a sample Income statement. YOU can’t run your business without one.

      2. Hire a bookkeeper, or do it yourself but you should never be more than 24 hours from your Income Statement is up to date. My preference would be someone (YOU) updating it daily. If your current accountant and or bookkeeper can’t do that then fire them.

      3. Do you have a great POS system? You need to have great reporting. Time management, ability to interface with the customer and a DVI, need to be able to see your margins in real-time and on the work orders/estimates and be able to adjust.

      4. Profit Margins in order, parts matrix in your POS, labor rate that pays your people well and lets you make a profit.

      5. Tracking and measuring, KPI’s–ARO, Average Estimate, ELR, LHPRO, Technician Productivity

      6. Working on Processes and procedures: Huge List, you should be able to hand someone on their first day all procedures pertaining to their job. If you don’t have these things then you don’t have a mechanism to hold employees accountable. Most employees want to be held accountable and want others to be held accountable. Time Off Policy & Procedure Blog Post: https://bit.ly/3zi2aRN

      7. Starting to actively coach your employees and hold them accountable to the processes and procedures. RO Audit Process: https://bit.ly/3sJEPY4

      8. Identifying the right people to keep in the business and the people that aren't going to be able to continue with the business.

      9. Phone Skills & Coaching—Phone CAll Auditing: https://bit.ly/3ze561S

      10. Sales Skills

      11. Pay Plans for Service Advisors, Technicians, must be easy to understand and explain to their significant others!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      580-491-3519

      Email Chris: chris@autofixsos.com

      ]]>Repairing Your Auto Repair Shop - Chris Cotton Weekly Blitz 041

      You've realized it's time to make a change and now it's time to put in the work/rise and grind! you didn’t get here overnight!

      1. Start at the beginning: Income Statement-This is how we check the margins, true scorecard for success! Has to be organized in a way that is readable, 5 areas of Income: Labor, Parts, Tires, Sublet, Shop Supplies. You have to have offsetting categories for COGS. Email me for a link of a sample Income statement. YOU can’t run your business without one.

      2. Hire a bookkeeper, or do it yourself but you should never be more than 24 hours from your Income Statement is up to date. My preference would be someone (YOU) updating it daily. If your current accountant and or bookkeeper can’t do that then fire them.

      3. Do you have a great POS system? You need to have great reporting. Time management, ability to interface with the customer and a DVI, need to be able to see your margins in real-time and on the work orders/estimates and be able to adjust.

      4. Profit Margins in order, parts matrix in your POS, labor rate that pays your people well and lets you make a profit.

      5. Tracking and measuring, KPI’s–ARO, Average Estimate, ELR, LHPRO, Technician Productivity

      6. Working on Processes and procedures: Huge List, you should be able to hand someone on their first day all procedures pertaining to their job. If you don’t have these things then you don’t have a mechanism to hold employees accountable. Most employees want to be held accountable and want others to be held accountable. Time Off Policy & Procedure Blog Post: https://bit.ly/3zi2aRN

      7. Starting to actively coach your employees and hold them accountable to the processes and procedures. RO Audit Process: https://bit.ly/3sJEPY4

      8. Identifying the right people to keep in the business and the people that aren't going to be able to continue with the business.

      9. Phone Skills & Coaching—Phone CAll Auditing: https://bit.ly/3ze561S

      10. Sales Skills

      11. Pay Plans for Service Advisors, Technicians, must be easy to understand and explain to their significant others!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      580-491-3519

      Email Chris: chris@autofixsos.com

      ]]>5fa572f6-fbe6-4fed-a651-4504c52c3e4dMon, 03 Jan 2022 00:15:00 -040025:40falsefull4141Looking Back on 2021 - Chris Cotton Weekly Blitz [E040]Looking Back on 2021 - Chris Cotton Weekly Blitz 040

      1. Growth of Business and industry

      2. Chris' Personal growth as a coach–almost 10 years as a coach, 19000 hours, Kimberly and I have traveled over 25,000 miles this year.

      3. ServiceUp

      4. Tire Profit Gateway

      5. Peer Groups-Open to others in the automotive industry

      6. What you allow is what will continue. 2021

      7. Don’t put a wishbone where your backbone should be! 2022

      8. Wise words from Ashlan Kaplan, Not changing things we are improving, improving from where we were this year and where we ended, and improving things in 2022.

      9. Health & Wellness……………

      -------------------------

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      580-491-3519

      Email Chris: chris@autofixsos.com

      ]]>Looking Back on 2021 - Chris Cotton Weekly Blitz 040

      1. Growth of Business and industry

      2. Chris' Personal growth as a coach–almost 10 years as a coach, 19000 hours, Kimberly and I have traveled over 25,000 miles this year.

      3. ServiceUp

      4. Tire Profit Gateway

      5. Peer Groups-Open to others in the automotive industry

      6. What you allow is what will continue. 2021

      7. Don’t put a wishbone where your backbone should be! 2022

      8. Wise words from Ashlan Kaplan, Not changing things we are improving, improving from where we were this year and where we ended, and improving things in 2022.

      9. Health & Wellness……………

      -------------------------

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      580-491-3519

      Email Chris: chris@autofixsos.com

      ]]>4b30effd-2b95-4d8d-a828-cebde603fa9dMon, 27 Dec 2021 00:15:00 -040023:50falsefull4040Four Phases Series - The Overview - Chris Cotton Weekly Blitz [E039]Our Sponsor:

      https://autoleap.com/?utm_source=chris-cotton&utm_medium=partnership&utm_campaign=chris-cotton-website

      Show Notes:

      One quick note before we get started. Every shop is unique in its situation and what takes one shop 6 months to complete may take another 3 months and or 16 months. That's why we believe as a company there is no cookie-cutter plan and progression to get you from where you are to where you want to be. If you have a great handle on 'C, D OR E' then we can catch up and master 'A & B' and then move to 'F' and so on. In future episodes, we are going to go into greater depth in all of the topics that I am going to talk about today.

      • Pre-Phase, Acknowledging you need help, you ask for help and receive help.
      • Phase 1, You've asked for help, now what? Getting profits in place and processes and procedures.
      • Phase 2, Growth Mode- Do we need more cars, fewer cars? Marketing and planning.
      • Phase 3, Time to put a bow on it! Are we expanding? Are we happy with the shop we have? Exit Strategies and planning.
      • Phase 4, Hero rides away or Margaritas on the beach? Everything has worked out and it's time to move on.
      
      

      You must remember, you can't do any of this if you don't ask for help!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      580-491-3519

      Email Chris: chris@autofixsos.com

      ]]>Our Sponsor:

      https://autoleap.com/?utm_source=chris-cotton&utm_medium=partnership&utm_campaign=chris-cotton-website

      Show Notes:

      One quick note before we get started. Every shop is unique in its situation and what takes one shop 6 months to complete may take another 3 months and or 16 months. That's why we believe as a company there is no cookie-cutter plan and progression to get you from where you are to where you want to be. If you have a great handle on 'C, D OR E' then we can catch up and master 'A & B' and then move to 'F' and so on. In future episodes, we are going to go into greater depth in all of the topics that I am going to talk about today.

      • Pre-Phase, Acknowledging you need help, you ask for help and receive help.
      • Phase 1, You've asked for help, now what? Getting profits in place and processes and procedures.
      • Phase 2, Growth Mode- Do we need more cars, fewer cars? Marketing and planning.
      • Phase 3, Time to put a bow on it! Are we expanding? Are we happy with the shop we have? Exit Strategies and planning.
      • Phase 4, Hero rides away or Margaritas on the beach? Everything has worked out and it's time to move on.
      
      

      You must remember, you can't do any of this if you don't ask for help!

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      580-491-3519

      Email Chris: chris@autofixsos.com

      ]]>8cbaef27-813e-4db1-a684-a34e846ebc75Mon, 20 Dec 2021 00:15:00 -040018:09falsefull3939It is OK to say NO! - Chris Cotton Weekly Blitz [E038]It is OK to say NO!

      1. Establish your proper boundaries and policies -- early and well

      2. Just say “no"

      3. Offer an alternative.

      4. Be assertive, but remain courteous.

      5. Don’t respond immediately

      6. Know your value.

      7. Practice your response.

      8. Be more selfish.

      9. Use the ‘Broken Record’ technique.

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      580-491-3519

      Email Chris: chris@autofixsos.com

      ]]>It is OK to say NO!

      1. Establish your proper boundaries and policies -- early and well

      2. Just say “no"

      3. Offer an alternative.

      4. Be assertive, but remain courteous.

      5. Don’t respond immediately

      6. Know your value.

      7. Practice your response.

      8. Be more selfish.

      9. Use the ‘Broken Record’ technique.

      Coach Chris Cotton

      AutoFix-Auto Shop Coaching

      Visit Auto Shop Coaching website HERE.

      580-491-3519

      Email Chris: chris@autofixsos.com

      ]]>5cd3e57b-fc9f-493e-bc88-d1066313f0a3Mon, 13 Dec 2021 00:15:00 -040014:59falsefull3838Do You Have a Yellow and Red Envelope? - Chris Cotton Weekly Blitz [E037]Do You Have a Yellow and Red Envelope? - Chris Cotton Weekly Blitz 037. Chris talks about the Importance of planning the continuation of your business in case of a short-term or life-changing moment.
      ]]>Do You Have a Yellow and Red Envelope? - Chris Cotton Weekly Blitz 037. Chris talks about the Importance of planning the continuation of your business in case of a short-term or life-changing moment.
      ]]>1de22b31-7729-4034-b38f-1f6291f6cbe7Mon, 06 Dec 2021 00:15:00 -040008:42falsefull3737Slow Down to Go Faster - Chris Cotton Weekly Blitz [E036]Slow Down to Go Faster - Chris Cotton Weekly Blitz 036
      ]]>Slow Down to Go Faster - Chris Cotton Weekly Blitz 036
      ]]>120ea8b2-6546-493e-b35c-1f9b899b7b8eTue, 30 Nov 2021 00:15:00 -040019:03falsefull3636Gratefulness - Chris Cotton Weekly Blitz [E035]Gratefulness - Chris Cotton Weekly Blitz035
      ]]>Gratefulness - Chris Cotton Weekly Blitz035
      ]]>69f89008-f506-4040-99ab-932897ba4549Mon, 22 Nov 2021 00:15:00 -040009:09falsefull3535Behaviors That Limit Success - Chris Cotton Weekly Blitz [E034]Behaviors That Limit Success - Chris Cotton Weekly Blitz 034

      Six behaviors that prevent us from achieving the success we desire. Behaviors that are limiting our success in life.

      1. Jealousy 
      2. Self-Limiting Beleifs 
      3. Living in the Past. Living Life in the Rear View.
      4. Gossip
      5. Giving Up Too Soon. Throwing in the Towel.
      6. Negative Thinking    
      
      ]]>Behaviors That Limit Success - Chris Cotton Weekly Blitz 034

      Six behaviors that prevent us from achieving the success we desire. Behaviors that are limiting our success in life.

      1. Jealousy 
      2. Self-Limiting Beleifs 
      3. Living in the Past. Living Life in the Rear View.
      4. Gossip
      5. Giving Up Too Soon. Throwing in the Towel.
      6. Negative Thinking    
      
      ]]>56847169-af83-4d9b-a949-b027cde92763Mon, 15 Nov 2021 00:15:00 -040017:19falsefull3434Hitting Your Five Iron - Chris Cotton Weekly Blitz [E033]Hitting Your Five Iron - Chris Cotton Weekly Blitz - 033
      • Gaining your Confidence
      • When you know you can
      
      ]]>Hitting Your Five Iron - Chris Cotton Weekly Blitz - 033
      • Gaining your Confidence
      • When you know you can
      
      ]]>53b516c1-b71e-4c70-96a5-8f193299ce7dMon, 08 Nov 2021 00:15:00 -040006:27falsefull3333Dealer Parts - Forget List Price - Chris Cotton Weekly Blitz [E032]Dealer Parts - Forget List Price - Chris Cotton Weekly Blitz 03
      • Chris crashes the list price paradigm on dealer parts and for that matter on list price in general
      • He's discovered that there are some great dealer service advisors ready for hire
      
      ]]>Dealer Parts - Forget List Price - Chris Cotton Weekly Blitz 03
      • Chris crashes the list price paradigm on dealer parts and for that matter on list price in general
      • He's discovered that there are some great dealer service advisors ready for hire
      
      ]]>763f4a13-070c-4faa-8bd6-a87dc09a5e33Mon, 01 Nov 2021 00:15:00 -040009:26falsefull3232Let's Talk Employees - Chris Cotton Weekly BlitzLet's Talk Employees - Chris Cotton Weekly Blitz 031

      Chris explains his 20-60-20 Rule as it relates to your team.

      ]]>Let's Talk Employees - Chris Cotton Weekly Blitz 031

      Chris explains his 20-60-20 Rule as it relates to your team.

      ]]>c69a7f40-ddba-4e9f-9da7-485e8509e188Mon, 25 Oct 2021 00:15:00 -040011:29falsefull3131Fix the Stops and Starts and Become More Productive - Chris Cotton Weekly Blitz [E030]Fix the Stops and Starts and Become More Productive - Chris Cotton Weekly Blitz 030
      ]]>Fix the Stops and Starts and Become More Productive - Chris Cotton Weekly Blitz 030
      ]]>54879263-7bb6-480b-890e-93eec0adbaa6Mon, 18 Oct 2021 00:15:00 -040008:59falsefull3030Alignments as a Profit Center - Chris Cotton Weekly Blitz [E029]Alignments as a Profit Center - Chris Cotton Weekly Blitz 029
      ]]>Alignments as a Profit Center - Chris Cotton Weekly Blitz 029
      ]]>0644c126-3095-48d9-bd12-cb2d2feded51Mon, 11 Oct 2021 00:15:00 -040009:04falsefull2929Health and Wellness - Chris Cotton Weekly Blitz [E028]Health and Wellness - Chris Cotton Weekly Blitz 028. Chris talks about mental health and keeping fit. He shares his personal goals and challenges all shop owners
      ]]>Health and Wellness - Chris Cotton Weekly Blitz 028. Chris talks about mental health and keeping fit. He shares his personal goals and challenges all shop owners
      ]]>7536137e-b78e-4fb4-845f-31e4200235a0Mon, 04 Oct 2021 00:15:00 -040009:57falsefull2828Making and Keeping Appointments with Yourself - Chris Cotton Weekly Blitz [E027]Making and Keeping Appointments with Yourself - Chris Cotton Weekly Blitz 027
      ]]>Making and Keeping Appointments with Yourself - Chris Cotton Weekly Blitz 027
      ]]>585efcb8-9120-489e-9cb7-c7b7036b2173Thu, 30 Sep 2021 00:15:00 -040008:16falsefull2727The Notebook Technique - Eating the Elephant - Chris Cotton Weekly Blitz [E026]The Notebook Technique - Eating the Elephant - Chris Cotton Weekly Blitz 026
      ]]>The Notebook Technique - Eating the Elephant - Chris Cotton Weekly Blitz 026
      ]]>79168298-74d6-44fb-a84b-a937fa422980Tue, 13 Jul 2021 00:15:00 -040011:21falsefull2626Four Phases of an Auto Repair Business -Chris Cotton Weekly Blitz [E025]Four Phases of an Auto Repair Business -Chris Cotton Weekly Blitz 025
      ]]>Four Phases of an Auto Repair Business -Chris Cotton Weekly Blitz 025
      ]]>17ab7e60-fef9-4ec3-81df-51d2a5f69ff5Tue, 06 Jul 2021 00:15:00 -040009:35falsefull2525Repair Orders as Legal Documents - Chris Cotton Weekly Blitz [E024]Repair Orders as Legal Documents - Chris Cotton Weekly Blitz 024
      ]]>Repair Orders as Legal Documents - Chris Cotton Weekly Blitz 024
      ]]>86053178-8110-49a0-a4e0-02de793ebde6Tue, 29 Jun 2021 00:15:00 -040009:26falsefull2424Collaboration - Weekly Blitz with Chris Cotton [E023]Collaboration - Weekly Blitz with Chris Cotton 023
      ]]>Collaboration - Weekly Blitz with Chris Cotton 023
      ]]>c7a35baa-75e4-44cf-ad8a-9cdf92a08caaTue, 15 Jun 2021 00:15:00 -040005:33falsefull2323Relationship Building - Weekly Blitz with Chris Cotton [E022]Relationship Building - Weekly Blitz with Chris Cotton 022
      ]]>Relationship Building - Weekly Blitz with Chris Cotton 022
      ]]>5b6d740b-0ddd-4e72-8a5a-dadb6874db04Tue, 08 Jun 2021 00:15:00 -040006:21falsefull2222Heads Up and Eyes Open -Weekly Blitz with Chris Cotton [E021]Heads Up and Eyes Open -Weekly Blitz with Chris Cotton 021
      ]]>Heads Up and Eyes Open -Weekly Blitz with Chris Cotton 021
      ]]>fd6cc82c-1f8a-4dfa-8f73-fb3e0aa353d7Tue, 01 Jun 2021 00:15:00 -040004:23falsefull2121Shoot For the Stars - Weekly Blitz with Chris Cotton [E020]Shoot For the Stars - Weekly Blitz with Chris Cotton 020
      ]]>Shoot For the Stars - Weekly Blitz with Chris Cotton 020
      ]]>6c44585a-1289-44f1-9f23-d93aa8722d54Tue, 25 May 2021 00:15:00 -040005:09falsefull2020Can Do's and Must Do's - Weekly Blitz with Chris Cotton [E019]Can Do's and Must Do's - Weekly Blitz with Chris Cotton 019
      ]]>Can Do's and Must Do's - Weekly Blitz with Chris Cotton 019
      ]]>a851d426-1187-40b9-b592-938aee3cfedaTue, 18 May 2021 00:15:00 -040006:50falsefull1919Customers ARE Willing to Pay for NO Surprises! - Weekly Blitz with Chris Cotton [E018]Customers ARE Willing to Pay for NO Surprises! - Weekly Blitz with Chris Cotton 018
      ]]>Customers ARE Willing to Pay for NO Surprises! - Weekly Blitz with Chris Cotton 018
      ]]>32c9a85e-4e9e-415c-ac1a-bab952ea4fffTue, 11 May 2021 00:15:00 -040007:57falsefull1818Are You A Thermostat or Thermometer - Weekly Blitz with Chris Cotton [E017]Are You A Thermostat or Thermometer - Weekly Blitz with Chris Cotton 017
      ]]>Are You A Thermostat or Thermometer - Weekly Blitz with Chris Cotton 017
      ]]>a9a40b0b-464b-4afd-abc9-54b993f87d03Tue, 04 May 2021 00:15:00 -040005:16falsefull1717To-Do Lists - Weekly Blitz with Chris Cotton [E016]To-Do Lists - Weekly Blitz with Chris Cotton 016
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